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Home | HS Blog | A Guide to Starting a Maritime Cargo Shipping Business

Cargo Shipping Business

A Guide to Starting a Maritime Cargo Shipping Business

Table of Contents

The financial barriers to starting a cargo shipping business are significant and every level of operation requires a significant amount of capital investment. Even assuming you can afford to purchase a seaworthy vessel, entry into the industry is complex due in large part to the varying stakeholders whose functions are essential to operations. For those risk-taking entrepreneurs and business folks brave enough to entertain the thought of operating their own shipping operation business, the issue becomes how to start. This post is intended to be a step-by-step guide to starting a maritime cargo shipping operations business.

Purchasing a ship

Let’s start with purchasing a ship. The purchase largely depends on the type of operations you seek to implement. For example, if you want to transport liquid cargo, the ideal vessels for that venture are tanker vessels. If you want to transport dry, unpackaged cargo in large quantities, you want bulk carriers.

The legal requirements needed to begin operations

The next question typically involves the legal requirements needed to begin operations. You first need to obtain the necessary certifications from any one of the international classification societies. These certifications are necessary to move to the next step, which is to register the vessel with a flag state. These two processes should be carried out in parallel tracks due to the amount of time needed to obtain and compile the documents for registration.

Preliminary survey

The applicable classification society will first conduct a preliminary survey to confirm whether the vessel is in good condition and thus can be classed by that classification society. The classification society then surveys the vessel’s “drawings” and issues a plan appraisal letter, certifying that the drawings and documents are approved as per its rules and those of the International Maritime Organization (IMO) and specifies the inspection and surveys regime required to comply with the appointed certification. A pre-assessment survey is then carried out to confirm the class of the vessel. The classification society should also issue a variety of certificates after surveying the vessel, such as the international tonnage certificate, which reflects the vessel’s carrying capacity in both gross tonnage and net tonnage.

Comply with IMO regulations

As to vessel registrations with a flag state, this process typically entails working with the flag state’s maritime administrative authorities to provide them with all the necessary documents they require to comply with IMO regulations. Though the documents each flag state requires may vary slightly, there is standard documentation that must be provided to flag the vessel. Those requirements are prescribed by IMO rules and regulations, and they typically include an original notarized bill of sale, which confirms that the owner owns the vessel and that the vessel is free and clear of all mortgages, encumbrances, and liens; an international tonnage certificate; a Minimum Safe Manning Certificate.  Long-Range Identification and Tracking Conformance Test, which allows the vessel’s location to be tracked while at sea; an IMO number for both the vessel itself and the ship-owning company; and radio frequency and call sign certificates to be issued by the flag state based on the radio equipment aboard the vessel. If the vessel was previously flagged in another flag state, a deletion certificate issued by that state to prove that the vessel has been deleted from the state’s ship register is also required.

Temporary provisional certificate or a full permanent certificate

Assuming all necessary certifications and documents are provided to the flagged state, it then issues either a temporary provisional certificate or a full permanent certificate, depending on the flag state’s regulations. At that point, the ship registration process is finally complete.

Despite completing ship registration, the vessel is still not ready for operations as there are other stakeholders that must be engaged to facilitate the vessel’s operations. The first and most important is a ship management company assists in hiring the crew and then manages the day-to-day operations of the vessel. The ship management company also assists and advises the shipowner on securing the required maritime insurance as well as engaging with the various ship agencies hired by the shipowner to assist the vessel and its crew at every port of call.

Registering and readying a ship to conduct shipping operations is complicated and is not a DIY operation.

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Steps to Start a Sea & Air Cargo Company

  • Small Business
  • Setting Up a New Business
  • Starting a Company
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Requirements to Start a Freight Brokerage Business

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Operating a sea and air cargo company involves the act of transporting different kinds of consignments from a specific place of origin to an international or local destination. This business is also more commonly known as freight forwarding. The cargo forwarder also takes charge of consolidating small deliveries into one bulk shipment. The cargo operator utilizes aircraft or ocean vessels to convey these goods to the chosen destination.

Knowing the Business

Study the freight-forwarding industry. It is a complicated market that is full of various parameters and procedures. A proficient cargo forwarder should have extensive knowledge of international law, trade theories and practices and the financial aspects of trading. You must also understand foreign markets, shipping methods, insurance coverage, documentation, customs regulations and warehousing.

Your contacts should be expansive to ensure a constantly growing client base. You should also have knowledge of your competitors and their prices.

Acquire Licenses for Shipping by Air and Sea

Register your business and acquire the necessary licenses for shipping by air and sea. To obtain the adequate licensing for a sea cargo business, you must go to the Federal Maritime Commission (FMC) website and find the link to the Office of Transportation Intermediaries (OTI). This office reviews applications and provides license applications. To obtain a license as a first-time owner of a sea cargo, fill out Form FMC-18, or the Application for a License as an Ocean Transportation Intermediary.

You can only obtain this license as a business or sole proprietor. You must present a qualifying individual who has at least three years of experience in OTI and who is an active officer of the entity, according to the OTI. You must also provide proof of financial stability: $50,000 for an ocean freight forwarder license and $75,000 for an NVOCC license.

Air Cargo Certification

You must obtain certification and licensing from the Federal Aviation Administration (FAA) to operate as an air cargo business. Complete a PASI or Preapplication Statement of Intent form and submit it to the FAA. Also, write a formal application letter, which must contain your name and the name and address of the company. This letter serves as a formal application for an Operating or Air Carrier Certificate.

Provide your pilot's resume, certification and medical certificate. You must also submit a plan for the drug and alcohol program you plan on using to test your employees.

Business Insurance Requirements

Obtain the necessary small business insurance coverage for your employees and liability coverage in the form of marine insurance to guard against damages or loss of shipments. For the sea cargo part of your business, you must fill out Form FMC-68, which is a Guaranty in Respect of Ocean Transportation Intermediary (OTI) Liability for Damages, Reparations or Penalties Arising from Transportation-Related Activities. You must also look for insurance that covers the amount of goods you are transporting, either by air or sea, plus liability insurance for your employees in case of accidents.

Sea Shipping Types

You may choose from two different types of sea shipping operations. The first is known as an ocean freight forwarder, which owns the ships that carries the cargo and takes responsibility for the cargo from the source port to the destination port. The second option is to choose not to operate the vessels but to provide the shipment service from one place to another. This type of business is a NVOCC.

For both types of sea cargo business, you must obtain the required licensing by filling out Form FMC-18.

Acquire Cargo Planes

Purchase your cargo airplane. The type of cargo airplanes you choose depends on how much cargo you plan to transport and the number of pilots you decide to have. If you choose to have one pilot, a small cargo airplane is enough. Types of cargo aircraft include the Airbus A300, Boeing 707, Casa 212 and Merlin 4 A.

You may also choose to lease an airplane instead of buying one. Either way, your airplane must pass the FAA's annual Aircraft Conformity Inspection. Things that the FAA inspection checks for equipment and required items such as an FCC radio station license, current registration, an aircraft flight manual and a compass correction card. Other information obtained during the inspection includes an airframe maker, engine information, propeller information, governors, magnetos and any additional accessories necessary for your airplane.

Formalize Your Business Plan

You should create a business plan to cover your first few years of operation. The plan will help you organize the many steps you need to start up your business. Importantly, it also serves as a document to convince potential lenders and financiers of the seriousness of your undertaking and the opportunity for profitability.

Your business plan will cover an overall description of the business, its legal organization, the principal participants along with their experience, and the anticipated finances of the business, in terms of costs for labor and operations and the amounts and types of income. Finally, the business plan should include your marketing strategy for the company, in terms of online marketing as well as conventional print, radio and TV spots.

  • Federal Maritime Commission: Office of Transportation Intermediaries
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Ronald Kimmons has been a professional writer and translator since 2006, with writings appearing in publications such as "Chinese Literature Today." He studied at Brigham Young University as an undergraduate, getting a Bachelor of Arts in English and a Bachelor of Arts in Chinese.

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sea cargo business plan

How to Start a Successful Shipping Business

sea cargo business plan

Starting a shipping company may seem like a daunting task, but with careful planning and implementation, it can be a successful and profitable venture. In this article, we will explore all the key insights, from understanding the shipping industry to building a strong brand identity, and more. Whether you are looking to start a small business or a large corporation, these tips will help you get started on the right track.

Understanding the Shipping Industry: Key Insights

Before starting any business, it is important to understand the industry you are entering. The shipping industry is vast, encompassing everything from freight forwarding to warehouse management. Researching and analyzing the latest trends and market demands can help you identify potential opportunities for growth and innovation.

One of the key challenges in the shipping industry is the ever-changing regulations and compliance requirements. As a business owner, it is crucial to stay up-to-date with the latest laws and regulations to avoid any legal issues or penalties. This includes understanding customs regulations, environmental regulations, and safety regulations.

Another important aspect of the shipping industry is the role of technology. With the rise of e-commerce and globalization, there is a growing demand for faster and more efficient shipping methods. This has led to the development of new technologies such as automated warehouses, drones, and self-driving trucks. Keeping up with these technological advancements can give your business a competitive edge and help you meet the evolving needs of your customers.

Conducting Market Research for Your Shipping Business

Once you have a basic understanding of the shipping industry, it’s time to conduct market research. This entails conducting surveys and analyzing data on customer preferences, shipping trends, and competition. This information can help you tailor your services to meet the needs of your target market and stay ahead of the competition.

One effective way to conduct market research is to use social media platforms. By monitoring conversations and comments related to shipping, you can gain valuable insights into what customers are looking for in a shipping service. Additionally, you can use social media to engage with potential customers and build brand awareness.

Another important aspect of market research is analyzing your competitors. By studying their pricing, services, and marketing strategies, you can identify areas where you can differentiate yourself and offer unique value to customers. This can help you stand out in a crowded market and attract more business.

Choosing the Right Business Model for Your Shipping Company

There are several business models for shipping companies, including owner-operator, partnership, and corporation. Each model has various benefits and drawbacks, and it is crucial to choose the one that best fits your goals, vision, and budget.

The owner-operator model is ideal for those who want complete control over their business and are willing to take on all the responsibilities and risks. This model is suitable for small-scale operations and can be started with minimal investment. However, it can be challenging to expand the business and take on larger projects without additional resources.

The partnership model is suitable for those who want to share the responsibilities and risks with a partner. This model allows for a more significant investment and can help in expanding the business. However, it is essential to choose a partner who shares your vision and is willing to put in the same amount of effort and resources.

Building a Solid Business Plan for Your Shipping Business

A thorough business plan is essential to the success of any shipping company. It should outline your company vision, financial projections, marketing strategy, and operational plan. A well-crafted business plan can also help secure funding and attract potential investors.

One important aspect to consider when building a business plan for your shipping company is the competitive landscape. Conducting market research and analyzing your competitors can help you identify opportunities and potential challenges. This information can then be used to refine your business strategy and differentiate your company from others in the market.

Another key component of a successful business plan is a strong team. Your shipping company will require skilled professionals in areas such as logistics, operations, and finance. It is important to outline your hiring strategy and identify any potential skills gaps that may need to be filled. Additionally, including information about your company culture and values can help attract top talent and foster a positive work environment.

Securing Funding for Your Shipping Company: Tips and Tricks

Securing funding can be challenging, but there are several strategies you can use to increase your chances of success. These include applying for business loans, crowdfunding, and seeking out partnerships with private investors.

One important factor to consider when seeking funding for your shipping company is to have a solid business plan in place. This should include detailed financial projections, market analysis, and a clear strategy for growth and expansion. Having a well-thought-out plan can help convince potential investors or lenders that your business is a worthwhile investment.

Another strategy to consider is seeking out government grants or subsidies that may be available for businesses in the shipping industry. These can provide a valuable source of funding and may also come with additional benefits such as tax breaks or access to specialized resources and expertise.

Legal Considerations When Starting a Shipping Business

Starting a shipping company involves navigating various legal requirements, including obtaining licenses, registering your business, and adhering to environmental and safety regulations. It is crucial to consult with legal experts to ensure that you are in compliance with all applicable laws and regulations.

In addition to the legal requirements mentioned above, it is also important to consider the potential risks and liabilities associated with operating a shipping business. This includes issues such as cargo damage or loss, accidents involving employees or customers, and potential lawsuits from competitors or customers. It is recommended to have proper insurance coverage and to establish clear policies and procedures to minimize these risks.

How to Choose the Right Location for Your Shipping Company

The success of a shipping company depends on its location. Choosing a strategic location, one that is accessible to major transportation routes, can help reduce transportation costs and increase efficiency. Other factors to consider when choosing a location include availability of skilled labor and proximity to suppliers and customers.

Another important factor to consider when choosing a location for your shipping company is the local regulations and taxes. Some areas may have more favorable tax rates or regulations that are more conducive to the shipping industry. It is important to research and understand the local laws and taxes before making a decision on a location.

In addition, the physical infrastructure of the location should also be taken into consideration. The availability of warehouses, loading docks, and other necessary facilities can greatly impact the efficiency of your shipping operations. It is important to assess the infrastructure of the location and ensure that it meets the needs of your business.

Building a Strong Brand Identity and Marketing Strategy for Your Shipping Business

Developing a strong brand identity and marketing strategy can help differentiate your shipping company from the competition and attract new customers. This includes developing a unique logo, website, and social media presence, as well as implementing effective marketing campaigns that reach your target market.

Another important aspect of building a strong brand identity and marketing strategy for your shipping business is to focus on providing excellent customer service. This includes ensuring timely and reliable delivery, offering competitive pricing, and addressing any customer concerns or issues promptly. By prioritizing customer satisfaction, you can build a loyal customer base and establish a positive reputation in the industry.

The Importance of Building Strong Relationships with Suppliers and Clients in the Shipping Industry

Building strong relationships with suppliers and clients is crucial to the success of any shipping company. This includes providing exceptional customer service and ensuring timely delivery of goods, as well as building relationships with suppliers to ensure access to the right products and services.

Another important aspect of building strong relationships with suppliers and clients in the shipping industry is maintaining open communication channels. This means keeping clients and suppliers informed about any changes or delays in the shipping process, as well as being responsive to their needs and concerns. By doing so, shipping companies can build trust and loyalty with their clients and suppliers, which can lead to long-term partnerships and increased business.

In addition, building strong relationships with suppliers and clients can also help shipping companies stay competitive in the industry. By working closely with suppliers, shipping companies can gain access to new technologies and innovations that can improve their operations and reduce costs. Similarly, by building strong relationships with clients, shipping companies can gain valuable insights into their needs and preferences, which can help them tailor their services to better meet those needs and stay ahead of the competition.

The Role of Technology in the Modern Shipping Industry: Opportunities and Challenges

Technology plays an increasingly important role in the shipping industry, from online booking systems to automated tracking and monitoring. However, implementing new technologies can pose various challenges, including cost and operational complexities. It is important to weigh the potential benefits against the challenges before implementing new technologies in your business.

Logistics Management Tips for your Shipping Business

Effective logistics management is critical to the success of any shipping company. This involves developing efficient transportation and warehousing processes, as well as establishing clear communication and coordination between various departments and partners.

Hiring the Right Staff for your Shipping Company

Assembling the right team is crucial to the success of any business, including shipping companies. This includes hiring skilled technicians and support staff, as well as developing effective training and retention programs to ensure employee satisfaction and reduce turnover.

Developing Effective Quality Control Measures in your shipping business

Ensuring the quality of your services is essential to maintain customer satisfaction and loyalty. This involves developing and implementing quality control measures to monitor and improve operational processes, as well as investing in advanced tracking and monitoring technology.

Scaling Up your shipping business: Challenges to overcome

Scaling up a shipping business can be challenging, requiring a significant investment of time, resources, and manpower. It is crucial to carefully plan and implement the expansion process to avoid common pitfalls, such as overextending resources and outpacing demand.

Navigating through tough times: Strategies when the market is down

Like any industry, the shipping industry is subject to economic downturns and market fluctuations. During these times, it is important to remain resilient and implement effective cost-cutting and restructuring strategies to weather the storm.

Future trends in shipping business and how to prepare for them

The shipping industry is constantly evolving, driven by new technology, changing customer demands, and global economic trends. Staying informed about future trends and opportunities, such as the increasing demand for eco-friendly shipping solutions, can help you stay ahead of the competition and prepare for future challenges.

In conclusion, starting a shipping business requires thorough planning, extensive research, and a clear understanding of industry trends and demands. By implementing the strategies outlined in this article, you can increase your chances of success and build a profitable and thriving shipping company.

Revolutionize your parcel shipping strategy.

[email protected] 800.303.6644

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Small Business Brain

Education, Inspiration & News to Help You Build a Thriving Career

Starting A Shipping Container Business: A Guide For Entrepreneurs

Orginally Posted On: June 21, 2023 By Brittni Abiolu -- Updated On April 6, 2024

Starting a shipping container business can be a profitable venture, allowing you to earn a livelihood and build wealth. Today, shipping containers are in high demand across various industries, including retail, construction, hospitality, health, agriculture, and residential. By offering services like shipping container sales or rentals, you can generate significant revenue and profits. This guide outlines the major steps to take when building a shipping container company. They include the following: 

Create A Business Plan

The first and most important step when starting a shipping container business is to create a business plan . A business plan is a document that helps you to define the goals of your shipping container business, analyze the market and competition, outline marketing strategies, identify target clients, and develop financial projections. The business plan also serves as a guide for your daily operations.  Additionally, a business plan can be a great tool for seeking funds for your business. For instance, when applying for a bank loan or seeking financial assistance from business sponsors, you may need to present your business plan to them. While developing a business plan for your company isn’t a legal requirement, having one is vital. Without it, you’ll likely experience many challenges along the way. Therefore, take a moment and create a business plan for your company. 

Find The Right Equipment

Another important step when starting a shipping container business is to find the right equipment. One of them is the shipping containers themselves. Finding high-quality containers is important since your core business activity involves selling and renting shipping containers.  Also, ensure you find containers of various sizes to cater to different customers’ needs. The most demanded shipping containers in various industries are the standard size 20ft containers . This size is widely used for various applications, including portable offices, storage facilities, small shops, small-scale residential units, and kicks.  Therefore, consider stocking size 20ft containers in your business to connect with more clients and generate more revenue.  Apart from shipping containers, you’ll need several other pieces of equipment and tools for your company. Below are some of them: 

  • Trucks for transporting shipping containers.
  • Shipping container loading and unloading machines such as a forklift.
  • Office equipment, including computers and furniture
  • Tools for modifying the shipping containers

As you can see, you need various equipment and tools when starting a shipping container business. It’s important to ensure you source quality tools from reputable manufacturers or suppliers. 

Create A Name For Your Company

You’ll also want to choose a company many when starting a shipping container business. This refers to a title that will represent your company, and you’ll use it as a brand identity. And because there are several other companies in the shipping container sector, choose a unique business name. And for a good reason, a unique name helps streamline your marketing efforts.  The first thing to do when choosing a business name is to come up with an idea. After that, check with the state databases of registered companies to see whether your desired name is available. If it’s available, reserve it so that no one else registers their companies with it. If it’s already registered with another company, create another name and search for its availability again.  One thing to remember when creating a business name is to keep it simple to make it easier for clients to pronounce and remember it. Also, follow all the state’s business naming guidelines to ensure compliance. For instance, check for prohibited words and requirements for using specific words in the shipping container industry. 

starting a shipping container business

Decide On The Legal Entity For Your Business

After choosing a name for your shipping container business, the next step is to decide on a legal entity. The legal entity you select will directly impact your shipping container business operations. For instance, the legal entity will dictate your ownership structure, liability protection, and operational flexibility. Here are the four major legal entities to consider for your shipping container business .

  • Sole Proprietorship : A sole proprietorship is a business entity owned by one person. It’s the simplest business entity to start and run. However, there’s no legal distinction between the owner and the business in a sole proprietorship. Therefore, if the business can’t settle its debts, your personal assets can be used to cover them. 
  • Partnership : A partnership is a business entity owned by two or more people. They bring in capital and grow a business together and share profits. One advantage of a partnership business is that it’s easy to start. However, the partners are liable for the company’s debts and other legal liabilities.
  • Corporation : A corporation is a business entity that is separate from its owners. Once formed, a corporation becomes a legal person in the eyes of the law; therefore, members can’t be liable for the debts of the company. It can be the best option to protect your personal assets from the liabilities of your shipping container business. However, it involves a lot of legal formalities, particularly when compared with sole proprietorships and partnerships, such as complying with ongoing filing and reporting requirements.
  • Limited Liability Company: A limited liability company (LLC) is a business entity that protects its members from the company’s liabilities. An LLC entity also offers a pass-through tax advantage, thus avoiding double taxation. However, one disadvantage of forming an LLC for your shipping container business is limited access to finances. 

You can choose any of the mentioned business entities depending on your preference and objectives. Consult with a business lawyer to help evaluate all the options and choose the best structure for your company. 

Register Your Business With The State

Running an unregistered business is illegal. Therefore, before you launch your shipping container business, register it with the state. In this regard, file all the necessary documents with the secretary of state. Doing so will allow you to acquire the necessary licenses and permits. Here are examples of licenses you’ll need to run a shipping container company include:

  • A general business license to run a company in your region
  • Zoning permit to ensure your shipping container business complies with local zoning regulations
  • Transport permit to move containers from one location to another
  • Sellers permit to sell containers

Running a shipping container business can be a promising way to grow your money. However, starting online can be complex, especially if you’re new to this sector before. But with the steps outlined in this article, you can be guided as you start and run your shipping container business. 

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A Guide to Starting a Maritime Cargo Shipping Business

Harris Sliwoski LLP logo

The financial barriers to starting a cargo shipping business are significant and every level of operation requires a significant amount of capital investment. Even assuming you can afford to purchase a seaworthy vessel, entry into the industry is complex due in large part to the varying stakeholders whose functions are essential to operations. For those risk-taking entrepreneurs and business folks brave enough to entertain the thought of operating their own shipping operation business, the issue becomes how to start. This post is intended to be a step-by-step guide to starting a maritime cargo shipping operations business.

Let’s start with purchasing a ship. The purchase largely depends on the type of operations you seek to implement. For example, if you want to transport liquid cargo, the ideal vessels for that venture are tanker vessels. If you want to transport dry, unpackaged cargo in large quantities, you want bulk carriers.

The next question typically involves the legal requirements needed to begin operations. You first need to obtain the necessary certifications from any one of the international classification societies. These certifications are necessary to move to the next step, which is to register the vessel with a flag state. These two processes should be carried out in parallel tracks due to the amount of time needed to obtain and compile the documents for registration.

The applicable classification society will first conduct a preliminary survey to confirm whether the vessel is in good condition and thus can be classed by that classification society. The classification society then surveys the vessel’s “drawings” and issues a plan appraisal letter, certifying that the drawings and documents are approved as per its rules and those of the International Maritime Organization (IMO) and specifies the inspection and surveys regime required to comply with the appointed certification. A pre-assessment survey is then carried out to confirm the class of the vessel. The classification society should also issue a variety of certificates after surveying the vessel, such as the international tonnage certificate, which reflects the vessel’s carrying capacity in both gross tonnage and net tonnage.

As to vessel registrations with a flag state, this process typically entails working with the flag state’s maritime administrative authorities to provide them with all the necessary documents they require to comply with IMO regulations. Though the documents each flag state requires may vary slightly, there is standard documentation that must be provided to flag the vessel. Those requirements are prescribed by IMO rules and regulations, and they typically include an original notarized bill of sale, which confirms that the owner owns the vessel and that the vessel is free and clear of all mortgages, encumbrances, and liens; an international tonnage certificate; a Minimum Safe Manning Certificate. Long-Range Identification and Tracking Conformance Test, which allows the vessel’s location to be tracked while at sea; an IMO number for both the vessel itself and the ship-owning company; and radio frequency and call sign certificates to be issued by the flag state based on the radio equipment aboard the vessel. If the vessel was previously flagged in another flag state, a deletion certificate issued by that state to prove that the vessel has been deleted from the state’s ship register is also required.

Assuming all necessary certifications and documents are provided to the flagged state, it then issues either a temporary provisional certificate or a full permanent certificate, depending on the flag state’s regulations. At that point, the ship registration process is finally complete.

Despite completing ship registration, the vessel is still not ready for operations as there are other stakeholders that must be engaged to facilitate the vessel’s operations. The first and most important is a ship management company assists in hiring the crew and then manages the day-to-day operations of the vessel. The ship management company also assists and advises the shipowner on securing the required maritime insurance as well as engaging with the various ship agencies hired by the shipowner to assist the vessel and its crew at every port of call.

Registering and readying a ship to conduct shipping operations is complicated and is not a DIY operation.

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></center></p><h2>Creating Your Freight Forwarding Business Plan in 2021</h2><ul><li>June 17, 2021</li></ul><p><center><img style=

Business plans are similar to roadmaps: while it is possible to travel without one, you are more likely to become lost while establishing your freight forwarding company. Business plans enable you to plan ahead of time and ensure that you are heading in the right direction.

Market analysis, competitor analysis, marketing plan, operation plan, cash flow projections, and other details are common in business plans.

Even though creating a comprehensive business plan may appear time-consuming and exhausting, it is critical for the growth and success of your company.

Developing a business plan for your freight forwarding firm:

Market Research 

One of the first steps in developing a freight forwarding business plan is usually market research. Whether you are new to the logistics industry or an experienced freight forwarder, it is critical to devote adequate time to conducting an industry overview and assessing all of the challenges you will face.

Before you start your freight forwarding business, you must decide which niche market (or simply sector) you will focus on (air, sea, rail, road, customs brokerage, warehouse, etc.). Examine the competition in your area to see if there are any services that are currently lacking. Of course, you must ensure that there is sufficient demand for the services you choose to offer.

Furthermore, during this stage, or the competitor analysis stage, you should consider the differentiating factors that will set you apart from your competitors. The ultimate goal is usually to increase customer satisfaction because the majority of your profits come from repeat customers.

There are still many opportunities in the freight forwarding industry because many companies have not implemented advanced technologies such as real-time tracking in their daily operations.

freight forwarding business plan

Financial Analysis 

One of the most important phases is developing a financial plan to determine whether starting a freight forwarding company is profitable and economically feasible for you. A financial plan includes an estimate of the startup costs for a freight forwarder, such as office space rent, license fees, training costs, and employee salaries.

Finally, you will be able to determine whether there is sufficient incentive for you to start a freight forwarding company. The money you invest and the returns you will receive should be in a healthy balance.

Registration, License, and Insurance 

Before you begin your freight forwarding business, you must prepare several documents. The documents required to start your business may differ depending on the country; thus, you must conduct research or consult with a logistics expert to determine which documents you require.

Examples of the documents you may consider: 

  • Certification of Corporation 
  • Business License & Certification 
  • Insurance Policy 
  • Online Terms of Use 
  • NVOCC Registration   
  • Carrier Tariff Registration 
  • Ocean Transportation Intermediary Bond 

freight forwarding business plan

Infrastructure & Staff Selection 

Infrastructure and personnel are the foundations of your freight forwarding business in logistics. Plan ahead of time to see if you can locate your office in a strategic location, and determine whether you need to outsource certain aspects of the freight forwarding process, such as warehouse and truck delivery.

Furthermore, hire employees who are eager to learn about and implement freight forwarding technology. The freight forwarding industry is undergoing digital transformation, and those who refuse to use freight forwarding technology, such as freight forwarding software, will be eliminated from competition.

Investing in the right facilities and professionals from the start will make a significant difference in the growth of your freight forwarding company.

how to create business plan for freight forwarding company

Marketing Plan 

When you are just starting out in freight forwarding, marketing can be extremely beneficial in obtaining your first few customers. You don’t have to spend a lot of money to have a good time. If you don’t have a lot of money to start, you can always join shippers’ Facebook groups and post your offerings for free.

On the other hand, you can enlist the help of a marketing firm that specializes in logistics or freight forwarding. The specialists will advise you on what you need to do to increase business visibility and highlight your industry differentiators.

Software Solutions 

Before you begin operating your freight forwarding business, you may want to conduct some research on the most recent freight forwarding software solution on the market. Despite being a little later than the other industries, the freight forwarding industry is also undergoing digitalization.

Papers and Excel spreadsheets have traditionally been used in the freight forwarding process. However, with the development of all-in-one freight forwarding software, many of the previously manual tasks have been eliminated, resulting in significantly fewer inefficient operations.

Implementing freight forwarding software, such as GoFreight , from the start will maximize your efficiency, reduce costs, increase customer satisfaction, and gain a competitive edge. Feel free to schedule a free meeting with GoFreight experts to learn more about how GoFreight can help you achieve KPI targets and accelerate your business growth. 

Here is a free sample business plan for a freight forwarding company that you can look at.

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Home » Transportation

A Sample Freight Forwarding Business Plan Template

A freight forwarding company is a company that functions as an agent or intermediary between the company that makes the shipment and the final destination of the goods. The primary duty of freight forwarding companies is to plan and move the items to the destinations provided by the client company.

Please note that freight forwarding is a widespread method of international transportation leveraged for both corporate and personal purposes. Connecting with shipping companies, and understanding documentation and custom laws of various countries remain the primary duties of freight forwarders.

Available report shows that in 2023, the total market size of the freight forwarding market in the United States reached over 145 billion U.S. dollars. Until 2020, this market experienced a downward trend that was worsened by the coronavirus pandemic. The global Freight forwarding market size is projected to reach USD 207 Billion by 2026, from USD 170 Billion in 2019, at a CAGR of 2.8%.

Steps on How to Write a Freight Forwarding Business Plan

Executive summary.

Curling Beckley© Freight Forwarding Company, Inc. is an American-based and licensed freight forwarding company. Our head office will be located in the heart of Philadelphia, Pennsylvania. We will leverage established relationships with carriers, from air freighters and trucking companies to rail freighters and ocean liners, to effectively transport shippers’ goods.

We would analyze various bids and choose the one that best balances speed, cost, and reliability. Curling Beckley is the founder and CEO of Curling Beckley© Freight Forwarding Company, Inc.

Company Profile

A. our products and services.

Curling Beckley© Freight Forwarding Company, Inc. will be involved in;

  • Offering expertise and advice to the shipper
  • Booking freight space on the modes of transportation
  • Packaging, warehousing, and distribution
  • Offering insurance services
  • Perform documentation and custom clearance
  • Consolidation and deconsolidation
  • Cargo insurance and customs compliance
  • Inland transportation from source and/or to destination
  • Ocean or air freight transportation.

Our services are designed to help people and businesses safely and professionally move their goods or properties. We will work as agents between the shipper and different modes of transport like air, ocean, rail, and land.

b. Nature of the Business

Our freight forwarding company will operate the business-to-consumer and business-to-business model.

c. The Industry

Curling Beckley© Freight Forwarding Company, Inc. will operate in the freight forwarding services industry.

d. Mission Statement

Our mission is to be at the forefront of our industry and to make sure we build a successful freight forwarding company that will operate in the United States of America and Canada; a company that will have some of the best freight forwarders and key professionals in the United States of America.

e. Vision Statement

Our vision of to be listed among the top ten freight forwarding companies in the whole of North America.

f. Our Tagline (Slogan)

Curling Beckley© Freight Forwarding Company, Inc. – Your Trusted Freight Forwarders!

g. Legal Structure of the Business (LLC, C Corp, S Corp, LLP)

Curling Beckley© Freight Forwarding Company, Inc. will be formed as a Limited Liability Company (LLC). The reason why we are forming an LLC is to protect our assets by limiting the liability to the resources of the business itself. The LLC will protect our CEOs’ assets from claims against the business, including lawsuits.

h. Our Organizational Structure

  • Chief Operating Officer (Owner)
  • Admin and HR Manager
  • Operations and Logistics Manager
  • Marketing and Sales Executive (Business Developer)
  • Freight Forwarders
  • Truck and Van Drivers
  • Material Handlers/Yard Spotters/Forklifts Operators
  • Customer Services Executive/Front Desk Officer

i. Ownership/Shareholder Structure and Board Members

  • Curling Beckley (Owner and Chairman/Chief Executive Officer) 52 Percent Shares
  • Denzel California (Board Member) 18 Percent Shares
  • Kris Greene (Board Member) 10 Percent Shares
  • Andy Zeus (Board Member) 10 Percent Shares
  • Rosa Park (Board Member and Sectary) 10 Percent Shares.

SWOT Analysis

A. strength.

  • Ideal location for a freight forwarding company (thriving shipping sector)
  • Highly experienced and qualified employees and management
  • Access to finance from business partners
  • Extensive knowledge of documentation requirements, regulations, transportation costs, and banking practices.
  • Large warehouse and storage facility
  • Excellent customer testimonials.
  • Partner with numerous logistics companies both nationally and internationally
  • Access to reliable transport and logistics software.

b. Weakness

  • Financial Constraints
  • A new business that will be competing with well-established freight forwarding companies and also transport and logistics companies
  • Inability to retain our highly experienced and qualified employees longer than we want

c. Opportunities

  • A rise in shipping activities from within and outside the country will increase the demand for freight forwarding services
  • Online market, new services, new technology, and of course the opening of new markets
  • Increase in the movement of goods from one location to another with urban centers
  • Increase in production activities and warehousing.

i. How Big is the Industry?

The freight forwarding industry is indeed a big industry and this can be supported by the fact that in 2023, the total market size of the freight forwarding market in the United States reached over 145 billion U.S. dollars.

ii. Is the Industry Growing or Declining?

The freight forwarding industry is growing. According to reports, the freight forwarding market is expected to grow at a CAGR of more than 4% within 2020-2025. Have it in mind that the increase in international trade volumes is a primary driver for the freight forwarding market.

iii. What are the Future Trends in the Industry?

The freight forwarding industry is changing, and players in the industry are improvising. No doubt, technology and climate change (people moving either from cooler to hotter regions or hotter to moderate regions) will change the landscape of the freight forwarding industry going forward.

iv. Are There Existing Niches in the Industry?

No, there is no existing niche idea when it comes to the freight forwarding business.

v. Can You Sell a Franchise of your Business in the Future?

Curling Beckley© Freight Forwarding Company, Inc. has plans to sell its franchise in the nearest future and we will target major cities with thriving freight forwarding markets in the United States of America.

  • The arrival of new freight forwarding companies within our market space
  • Unfavorable government policy and regulations.
  • Steady wage expenses and increasing prices of fuel amid low demand
  • Economic uncertainty
  • Liability problems
  • The shipping industry could change their regulatory status and decide to enforce strict regulations that can strangulate new businesses.

i. Who are the Major Competitors?

  • International Equipment Relocations
  • Supply Chain Warehouses
  • River Plate, Inc.
  • UPS Supply Chain Solutions
  • Shoreline Express Inc.
  • DHL Supply Chain and Global Freight Forwarders
  • Crown International Forwarder
  • Kuehne + Nagel International AG
  • Cargo International Logistics Inc
  • Expeditors International
  • BGI Worldwide Logistics
  • Berkley Cargo Services
  • American Export Lines
  • B. Hunt Transport Services
  • 4 Seas International Shipping, Inc.
  • Old Dominion Freight Line
  • National Freight Logistics
  • Entourage Freight Solutions
  • Express International Freight
  • PHX Transportation Freight Corporation
  • Approved Freight Forwarders.

ii. Is There a Franchise for Freight Forwarding Business?

Yes, there are franchise opportunities for freight forwarding business, they include;

  • Pak Mail Centers of America, Inc. (Initial Investment – $152,000 – $180,000)
  • Packaging Store (Total Initial Investment: $164,000 – $244,000)
  • PACK & SEND (Initial Investment – $210,000)
  • Navis Pack and Ship Centers (Total Cash Requirement: $100,000)
  • Zippy Shell Freight forwarding (Initial Investment – $657,450 – $1,219,830)
  • AIT Freight Systems (Initial Investment – $46,000)
  • Craters & Freighters (Initial Investment: $88,600 – $140,000)
  • Unishippers Global Logistics (Total Initial Investment: $50,00 – $75,000)
  • 1-800-Packouts (Initial Investment – $69,450 – $234,000)
  • Our Town America (Total Cash Investment: $50,000)

iii. Are There Policies, Regulations, or Zoning Laws Affecting the Freight Forwarding Business?

No, there are no county or state regulations or zoning laws affecting freight forwarding business, but players in this industry are expected to work with the existing regulations governing similar businesses in the county where their business is domiciled.

Please note that trucks and vans used for moving services are required to stop at motor carrier safety and weight inspection stations when signs direct them to do so. So also, in the United States, a moving van or truck can be rented by someone without a commercial driver’s license (CDL) license if it has a gross vehicle weight rating (GVWR) of 26,000 pounds or less. Any truck or van with a rating of 26,001 pounds or more requires at least a Class B CDL.

Marketing Plan

A. who is your target audience.

i. Age Range

Our target market comprises adults above 18 years who have the finance to do business with us.

ii. Level of Educational

We don’t have any restrictions on the level of education of those who we are ready to do business with.

iii. Income Level

There is no cap on the income level of those we will help facilitate the shipping of their goods or properties.

iv. Ethnicity

There is no restriction when it comes to the ethnicity of the people we will help to help facilitate the shipping of their goods or properties.

v. Language

There is no restriction when it comes to the language spoken by the people we will help to facilitate the shipping of their goods or properties.

vi. Geographical Location

Anybody from any geographical location will be welcome to do business with our company.

vii. Lifestyle

Curling Beckley© Freight Forwarding Company, Inc. will not restrict any client from doing business with us based on their lifestyle, culture, or race.

b. Advertising and Promotion Strategies

  • Deliberately Brand All Our Vans and Trucks.
  • Tap Into Text Marketing.
  • Make Use of Bill Boards.
  • Share Your Events in Local Groups and Pages.
  • Turn Your Social Media Channels into a Resource
  • Develop Your Business Directory Profiles
  • Build Relationships with players in the manufacturing and import and export industry.

i. Traditional Marketing Strategies

  • Marketing through Direct Mail.
  • Print Media Marketing – Newspapers & Magazines.
  • Broadcast Marketing -Television & Radio Channels.
  • OOH, Marketing – Public Transits like Buses and Trains, Billboards, Street shows, and Cabs.
  • Leverage direct sales, direct mail (postcards, brochures, letters, fliers), and referral (also known as word-of-mouth marketing).

ii. Digital Marketing Strategies

  • Social Media Marketing Platforms.
  • Influencer Marketing.
  • Email Marketing.
  • Content Marketing.
  • Search Engine Optimization (SEO) Marketing.
  • Affiliate Marketing
  • Mobile Marketing.

iii. Social Media Marketing Plan

  • Start using chatbots.
  • Create a personalized experience for our customers.
  • Create an efficient content marketing strategy.
  • Create a community for our target market and potential target market.
  • Gear up our profiles with a diverse content strategy.
  • Use brand advocates.
  • Create profiles on the relevant social media channels.
  • Run cross-channel campaigns.

c. Pricing Strategy

When working out our pricing strategy, Curling Beckley© Freight Forwarding Company, Inc. will make sure it covers profits, insurance, premium, license, and economy or value and full package. All our pricing strategies will reflect;

  • Cost-Based Pricing
  • Value-Based Pricing
  • Competition-Based Pricing.

Sales and Distribution Plan

A. sales channels.

Our channel sales strategy will involve using partners and third parties—such as referral partners, affiliate partners, strategic alliances in the production sector and the import and export industry, and freelancers to help refer clients to us.

Curling Beckley© Freight Forwarding Company, Inc. will also leverage the 4 Ps of marketing which are place, price, product, and promotion. By carefully integrating all these marketing strategies into a marketing mix, we can have a visible, in-demand service that is competitively priced and promoted to our customers.

b. Inventory Strategy

The fact that we will need loading crates, lubricants (brake fluids, engine oil, and transmission oils et al), and spare parts means that Curling Beckley© Freight Forwarding Company, Inc. will operate an inventory strategy that is based on a day-to-day methodology for ordering, maintaining and processing items in our warehouse.

We will develop our strategy with the same thoroughness and attention to detail as we would if we were creating an overall strategy for the business.

c. Payment Options for Customers

Here are the payment options that Curling Beckley© Freight Forwarding Company, Inc. will make available to her clients;

  • Payment via bank transfer
  • Payment via credit cards
  • Payment via online bank transfer
  • Payment via check
  • Payment via mobile money transfer

d. Return Policy, Incentives, and Guarantees

At Curling Beckley© Freight Forwarding Company, Inc., we facilitate the shipping of goods from one location to another or to store goods for a short period hence the nature of our service offerings does not accommodate a return policy, but we guarantee our customers of safe delivery of their goods or properties under our care.

e. Customer Support Strategy

Our customer support strategy will involve seeking customer feedback. This will help us provide excellent customer service to all our clients and investors. We will work with an effective CRM software to be able to achieve this.

Regularly, we will work towards strengthening our Customer Service Team and also Leverage Multi-Channel Servicing as part of our customer support strategy.

Operational Plan

We plan to expand our revenue by 35 percent in the second year and the plan will include a marketing, sales, and operations component. The operations component of the plan would include attracting partnership and retainer deals that will enable the firm to boost our freight forwarding service offerings and support revenue growth.

a. What Happens During a Typical Day at a Freight forwarding Business?

  • The business is open for the day’s work
  • Customer’s requests are taken and they are scheduled or attended to
  • Tracking of freight, and inventory management
  • Warehousing activities
  • Marketing/website upkeep
  • Administrative duties (documentation, paperwork, and follow-up calls)
  • The business is closed for the day.

b. Production Process

There is no production process when it comes to the freight forwarding business. The service procedure of a freight forwarding business starts with a customer requesting the moving of his or her goods or properties from one location to another or from one storage facility, warehouse or business premises to another.

Once the request is gotten, it will be processed and suitable third-party service providers will be assigned to carry out the job. Please note freight forwarding companies are known to leverage established relationships with carriers, from air freighters and trucking companies to rail freighters and ocean liners, to effectively negotiate the ideal and choose the one that best balances speed, cost, and reliability.

d. The Supply Chain

Curling Beckley© Freight Forwarding Company, Inc. will rely on key players in the shipping, and import and export industry to refer business deals to us. So also, we have been able to establish business relationships with wholesale supplies of crates, lubricants (brake fluids, engine oil, transmission oils et al), spare parts et al.

e. Sources of Income

Curling Beckley© Freight Forwarding Company, Inc. will make money from;

Financial Plan

A. amount needed to start your freight forwarding company.

Curling Beckley© Freight Forwarding Company, Inc. would need an estimate of $1.2 million to successfully set up our freight forwarding company in the United States of America. Please note that this amount includes the salaries of all our staff for the first month of operation.

b. What are the Costs Involved?

  • Business Registration Fees – $750.
  • Legal expenses for obtaining licenses and permits – $7,300.
  • Marketing, Branding and Promotions – $5,000.
  • Business Consultant Fee – $2,500.
  • Insurance – $5,400.
  • Rent/Lease – $200,000.
  • Other start-up expenses like; commercial satellite TV subscriptions, stationery ($500), and phone and utility deposits ($2,800).
  • Operational Cost (salaries of employees, payments of bills et al) – $100,000
  • Start-up Inventory – $15,000
  • Store Equipment (cash register, security, ventilation, signage) – $4,750
  • Furnishing and Equipping – $80,000
  • Purchase of Trucks and Vans: $500,000
  • Website: $600
  • Opening party: $3,000
  • Miscellaneous: $2,000

c. Do You Need to Build a Facility? If YES, How Much will it cost?

Curling Beckley© Freight Forwarding Company, Inc. will not build a new facility for our freight forwarding company; we intend to start with a long-term lease and after 5 years, we will start the process of acquiring our own facility.

d. What are the Ongoing Expenses for Running a Freight forwarding company?

  • Gas and lubricants
  • Utility bills (internet subscriptions, phone bills, signage, and software renewal fees et al)
  • Salaries of employees
  • Trucks and vans maintenance
  • Marketing costs

e. What is the Average Salary of your Staff?

  • Chief Operating Officer (Owner) – $68,000 Per Year
  • Admin and HR Manager – $48,000 Per Year
  • Transport and Logistics Manager $48,000 Per Year
  • Marketing and Sales Executive (Business Developer) – $42,000 Per Year
  • Accountant $38,000 Per Year
  • Feight Forwarders – $36,800 Per Year
  • Material Handlers/Forklift Operators – $28,000 Per Year
  • Customer Service Officer (Receptionist) – $26,100 Per Year
  • Security Guard -$24,000 Per Year

f. How Do You Get Funding to Start a Freight forwarding company?

  • Raising money from personal savings and sale of personal stocks and properties
  • Raising money from investors and business partners
  • Sell shares to interested investors
  • Applying for a loan from your bank/banks
  • Pitching your business idea and applying for business grants and seed funding from the government, donor organizations, and angel investors
  • Source soft loans from your family members and friends.

8. Financial Projection

A. how much should you charge for your product/service.

This will surely depend on what you are importing, how you are importing it, and the space available. Carriers are known to charge by actual weight or dimensional weight (the volume in cubic meters multiplied by 167) – whichever is more.

Note that average air freight costs from China to the US are around $1.50 – $5.00 per kilogram for between 8 – 10 days of transit. But have it in mind that air freight prices fluctuate massively, depending on demand.

Meanwhile, average ocean freight costs from China to the US sit around $0.50 per kilogram for between 30 – 40 days of transit. Note that this price tends to be more stable than air. However, your freight forwarder should know the best channel for your products and the best price for your budget, but it’s advisable to do your own research too.

b. Sales Forecast?

  • First Fiscal Year (FY1): $450,000
  • Second Fiscal Year (FY2): $750,000
  • Third Fiscal Year (FY3): $1.3 million

c. Estimated Profit You Will Make a Year?

  • First Fiscal Year (FY1) (Profit After Tax): $150,000
  • Second Fiscal Year (FY2) (Profit After Tax): $350,000
  • Third Fiscal Year (FY3) (Profit After Tax): $600,000

d. Profit Margin of a Freight forwarding company 

The ideal profit margin we hope to make at Curling Beckley© Freight Forwarding Company, Inc. will be between 16 and 20 percent on each job carried out irrespective of the distance covered.

Growth Plan

A. how do you intend to grow and expand .

Curling Beckley© Freight Forwarding Company, Inc. will grow our freight forwarding company by first opening other offices in key cities in the United States of America within the first five years of establishing the business and then will start selling franchises from the sixth year.

b. Where do you intend to expand to and why? (Geographical locations)

Curling Beckley© Freight Forwarding Company, Inc. plans to expand to;

  • Los Angeles, California
  • Long Beach, Washington
  • Newport, Rhode Island
  • Chicago, Illinois
  • Clearwater, Florida
  • Portland, Maine
  • Orange Beach, Alabama
  • Ocracoke, North Carolina
  • Block Island, Rhode Island
  • Carmel-by-the-Sea, California.

The reason we intend to expand to these locations is that available statistics show that the cities listed above have the highest and most thriving freight forwarding market in the United States.

The founder of Curling Beckley© Freight Forwarding Company, Inc. plans to exit the business via merger and acquisition. We intend to merge with an international freight forwarding and shipping company that has a world spread so that the management of the company can be placed under a trusted hand when the founder retires.

The goal of combining two or more international freight forwarding companies is to try and achieve synergy – where the whole (the new company) is greater than the sum of its parts (the former two separate entities).

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10 Steps to Starting a Freight Forwarding Business

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Around the world, myriad businesses need to get products from one place to another. This is where freight forwarding comes in. A freight forwarder is a company that specializes in arranging the transport of goods via air, sea, road, or rail.

If you're thinking of starting your own freight forwarding business, there are a few key steps you'll need to take to make it successful. In this blog post, we'll run through 10 essential steps for getting started in the freight forwarding industry. By following these tips, you'll be well on your way to setting up a thriving business!

Research the freight forwarding industry

Developing a plan for success in the freight forwarding industry requires careful research and strategic insight. To get started, you should begin by familiarizing yourself with key players in the industry, analyzing current market trends, and understanding the technology landscape. All of this information must then be distilled into a business plan that details specific products and services to be offered, which customers the company will target, how they intend to differentiate themselves from competitors, and detailed financial projections.

Choose a legal structure for your business

Choosing a legal structure for your business and registering it with the government is an important step when setting up a new company. There are many considerations to make and information to understand in order to choose the right type of entity. From sole proprietorships and partnerships to limited liability companies, corporations, and nonprofits, each type of entity has specific laws, regulations, tax implications, ownership requirements, and liability protections that must be explored before making a decision.

It is best to contact a professional accountant or lawyer who can help guide you toward the business structure best suited for your needs. After settling on the proper structure, register it with their state or other applicable governmental agency to gain certain privilege rights and official recognition. Taking this step will help ensure that your business complies with all relevant laws, as well as get properly taxed and insured.

Get the necessary licenses and permits

Running a freight forwarding business successfully requires having the appropriate licenses and permits. Each state, province, county, and municipality has its own set of rules regarding which licenses and permits are necessary to operate a freight forwarding business in a particular jurisdiction.

Depending on the scope of services provided, different types of special licenses and permits may be required, such as those related to international trade or hazardous cargo operations. With careful planning and research, it's possible to secure all the documents needed for starting up a successful freight forwarding company.

Find reliable partners in the shipping industry

The shipping industry is complex and critical to many businesses, and choosing reliable partners can be daunting. It pays to do your research before committing to any one supplier. Check out their reputation in the marketplace, evaluate their customer service record and consider their experience, overall commitment to quality service, safety record, pricing structure, availability of discounts, and payment terms - these are all essential factors that must be considered when selecting partners in the shipping industry such as trucking companies, warehouses, and ports.

Working with a reliable partner ensures that your business runs smoothly and seamlessly - allowing you to focus on growing your operations instead of worrying about hurdles along the way. Spend some time vetting potential suppliers before you make a final decision – the time will be worth it!

Invest in software that will help you manage your shipments and quotes

Investing in the right software for managing your shipments and quotes can pay off big time. Automated systems for tracking orders, invoices, and other documentation save you valuable time so that you can focus on other areas of your business.

The right shipping management system for your business will be tailored to your specific needs, provide secure financial tracking, and grant you the visibility required to measure performance over time. It can also help create more accurate estimates so that you remain competitive.

Develop customer service policies

To maintain positive relationships with customers, it is essential to develop clear customer service policies. This should include outlining what services are provided, setting a timeline for deliveries, and responding promptly to customer inquiries.

Market your services to potential clients

Trying to market your services to potential clients is an effective way of getting noticed in today's competitive market. Having a great product isn't enough; you must be proactive in promoting yourself and reaching out to your target audience. You can do this by concentrating on areas that your ideal clients often frequent, such as social media channels, event marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising.

Once you have found the right venue for pitching your services, create content that speaks directly to them and make sure it clearly outlines the value proposition you are offering. As long as it's clear and concise, you can significantly increase the chances of securing business with potential clients.

Monitor your competition

It’s important to stay up-to-date on the competition in your area. Regularly monitor competitors’ pricing and services to ensure that you are providing the best value for customers.

Focus on quality

With any business venture, it is essential to focus on quality to succeed. Ensure that all goods are shipped safely and securely and that customer service is always top-notch to build trust with customers and ensure repeat business.

Keep an eye on how far you've come

Tracking your progress is essential to ensure that you are meeting targets and achieving success. Develop reporting systems and analyze data regularly to identify areas where you can make improvements and adjust plans accordingly.

So, there you have it— everything you need to get started in the freight forwarding industry. With careful planning and execution, you can launch a successful business that provides an important service to clients all over the world.

But It's not all about coming up with the product or service. You also have to think about financing the whole business! There are a lot of options out there for loans, but you have to be careful to know if a loan company is legitimate . It can be easy to get in over your head with debt, so always remember to do your research before taking out any loans.

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Freight Forwarding Business Plan

Published Oct.26, 2023

Updated Apr.23, 2024

By: Jakub Babkins

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Freight Forwarding Business Paln

Table of Content

What is a Business Plan for Freight Forwarding?

Do you want to start your freight forwarding business but don’t know where to begin? A freight forwarding business plan can help you. A freight forwarding business plan outlines a company’s goals, strategies, and financial projections. You can refer to our logistics business plan to delve deeper into the specifics.

A freight forwarding business helps you move your goods from point A to point B, using different ways of transport like planes, ships, trains, or trucks. A freight forwarding business is like a travel agent for your goods. It takes care of everything from booking the transport, clearing the customs, preparing the documents, insuring the goods, storing them, and delivering them to the final destination.

A good freight forwarding agency business plan will include the following sections:

  • Executive summary
  • Company overview and leadership
  • Industry analysis
  • Customer analysis
  • Competitive analysis
  • Sales and marketing plan
  • Operations plan
  • Financial plan
  • Growth plan

Why Do You Need a Business Plan Sample for a Freight Forwarding Company?

A business plan sample can help you write your business plan faster and easier. A business plan sample like our freight broker business plan can help you to:

  • Learn from the best practices and avoid the common mistakes of other freight-forwarding businesses
  • Find out who your customers are and what they want from your services
  • Discover how you can stand out from the competition and offer something unique and valuable
  • Set realistic and measurable goals for your business and track your progress
  • Plan your marketing strategy and budget to attract and retain customers
  • Estimate how much money you need to start and run your business and how much profit you can make
  • Get funding from investors or lenders if you need it

To help you get started, we have prepared a sample freight forwarding business plan bundle for you.

Executive Summary

The recently launched freight forwarder Ship First Express was started up in 2023 by long-time industry expert Matthew Sullivan. With headquarters in the Big Apple and storage facilities in LA, they use a worldwide network to give SMBs affordable and easy international delivery of goods by plane, ship, truck, along with customs paperwork, storage, and insurance.

Catering to booming sectors like online retail, medical and edibles, Ship First Express point of difference is providing a bespoke, adaptable, upfront and traceable experience. Ship First Express projects 20% annual revenue growth, from M in 2023 to .5M in 2028, by acquiring new clients, expanding services, enhancing its online presence, and forging strategic alliances.

To fuel further expansion, Ship First Express is looking to secure 0,000 in debt financing via a 5-year loan at 10% interest, to be repaid through steady cash flow. Their financials and credit profile show they can meet repayment obligations. With a commitment to customer service and worldwide connections, Ship First Express is on track to join the top players in freight forwarding.

Company Overview

Company Profile

Ship First Express is an international freight forwarding company headquartered in New York City. It was founded in 2023 by Matthew Sullivan, with over 15 years of experience. Ship First Express operates as a C-corporation and provides transportation and logistics services globally to small and medium-sized businesses (SMBs).

Ship First Express is a full-service freight forwarder offering air freight, ocean freight, road freight, rail freight, customs brokerage, cargo insurance, warehousing, distribution, and supply chain management. Key services include:

  • Air freight booking and consolidations
  • Ocean freight FCL and LCL
  • Road freight FTL and LTL
  • Customs clearance and documentation
  • Cargo business of pickup and delivery
  • Warehousing and inventory management
  • International distribution and fulfillment
  • Supply chain optimization

The company’s headquarters and main office are located in New York City. Additional offices are in Los Angeles, London, Shanghai, and Sao Paulo. Warehouses are in New York, Los Angeles, London, and Shanghai.

To be the leading global provider of customized freight forwarding and value-added logistics solutions to SMBs.

  • Generate $1.2 million revenue by 2024
  • Acquire 50 new clients by 2024
  • Add rail freight and multimodal services by 2024
  • Launch new website and app by 2024
  • Establish a partnership with a global courier by 2024

Real Estate

Industry Analysis

The freight forwarding industry is a segment of the transportation and logistics industry. According to a report published by Grand View Research , here are some interesting stats regarding international freight forwarding business growth:

  • Market size value in 2023 – USD 208.37 billion
  • Revenue forecast in 2030 – USD 285.60 billion
  • Growth rate – CAGR of 4.6% from 2023 to 2030
  • Freight Forwarding Brokerages & Agencies Businesses in the US in 2023 – 82,188 (Source – IBISWorld )

Global Freight Forwarding Market - Freight Forwarding Business Plan

Image Source – Grand View Research

The growth of the freight forwarding industry is driven by several factors, such as:

  • Expanding international trade and cross-border e-commerce
  • Globalization
  • Infrastructure development
  • Sustainability practices

Some of the current and future trends in the freight forwarding industry are:

  • Digitalization and automation
  • Advanced analytics and technologies (Blockchain, Internet of Things (IoT), cloud computing, and data analytics)
  • Service diversification
  • Industry consolidation (Mergers and acquisitions among large global forwarders)
  • Customized services

Some of the key challenges for the freight forwarding industry are:

  • Trade volatility
  • Pricing pressures
  • Complex customer requirements
  • Regulatory compliance
  • Recruitment and retention

Some of the opportunities and threats for the freight forwarding industry are:

  • Geographic expansion
  • Technology innovation
  • Value-added services like consultancy, cargo insurance, and SCM.
  • Cybersecurity risks
  • New entrants

Some of the common regulations and laws that affect the freight forwarding industry are:

  • IATA guidelines for air freight forwarding and documentation
  • IMO regulations for ocean freight shipments and hazardous materials
  • WCO standards for customs clearance, security, valuations
  • National/regional industry-specific laws related to transportation, labor, contracts, and more.
  • FIATA, IRU, GS1, CSCMP, and others maintained industry standards.

Customer Analysis

Ship First Express targets small and medium-sized businesses (SMBs) engaged in international trade that require freight forwarding services. It segments customers into four groups:

A. E-Commerce

  • Online retailers and sellers who want fast, reliable, cost-effective shipping
  • Prefer online booking, tracking, payment
  • Price-sensitive, want discounts and promotions
  • Pain points: customs, delays, damaged goods
  • Designers, manufacturers, wholesalers, retailers of fashion products
  • Need flexible, customized, high-quality shipping
  • Prefer personal service, tailored solutions, transparent pricing
  • Quality-conscious, want reputation and trust
  • Pain points: inventory, seasonal fluctuations, fashion trends

C. Electronics

  • Producers, suppliers, and retailers of electronic products
  • Need secure, efficient, innovative shipping
  • Prefer digital service, smart solutions, competitive pricing
  • Technology-driven, requiring innovation and efficiency
  • Pain points: security risks, regulations, obsolescence

D. Healthcare

  • Manufacturers, distributors, providers of healthcare products/services
  • Need safe, compliant, professional shipping
  • Prefer dedicated service, specialized solutions, premium pricing
  • Regulation-bound, requiring compliance and safety
  • Pain points: quality control, temperature, ethical issues

Ship First Express estimates each segment’s size and potential based on various criteria, as highlighted in our drop shipping business plan . Some of them include:

  • Number of SMBs
  • Average annual revenue
  • Percentage exporting/importing
  • Average spending on freight forwarding

Based on these criteria, Ship First Express calculates the size and potential of each customer segment as follows:

E-commerce5000$1 million50%$50,000$125 million10%
Fashion3000$2 million40%$80,000$96 million15%
Electronics2000$3 million60%$100,000$120 million20%
Health care1000$4 million30%$120,000$36 million25%

Competitive Analysis

Ship First Express operates in the freight forwarding industry. It faces competition from large multinationals like DHL, UPS, and FedEx to local firms like ABC Logistics.

Key Competitors

  • DHL – Global leader in logistics offering express delivery, freight forwarding, warehousing, supply chain management, and e-commerce solutions. Although it has a strong brand and a large global network, its high costs and complex structure are its main drawbacks.
  • FedEx – Global transportation and logistics services provider, including delivery, freight, customs brokerage, and trade consulting. Known for reliability, speed, customer service, large fleet, and quality but heavily dependent on the US and vulnerable to fuel costs.
  • UPS – Global parcel delivery and logistics provider with services like freight forwarding, contract logistics, and distribution. Although it has a strong market position, large scale, broad portfolio, and high customer satisfaction, the company experiences low margins and high capital expenditures.
  • ABC Logistics – Local US freight forwarding logistics company focused on SMB customers across sectors. Air/ocean/road freight, customs clearance, warehousing, and insurance are offered. ABC has the advantage of being cost-effective and adaptable, but its reach is limited, and it lacks brand awareness.

Competitive Strategy

To differentiate itself, Ship First Express:

  • Leverages agent network for seamless global service
  • Focuses on niche segments with high demand
  • Provides personalized solutions and transparent pricing
  • Enhances online presence and forms strategic alliances

Competitive Advantage

Ship First Express specializes in fast, reliable, cost-effective solutions for SMBs in international trade. Its tailored approach, flexibility, transparency, and global agent network set it apart.

Freight Forwarding Marketing Plan

Key Marketing Goals:

  • Increase brand awareness and recognition
  • Acquire new customers and retain existing ones
  • Increase market share and revenue
  • Enhance customer satisfaction and loyalty

Marketing Mix:

Ship First Express’s marketing mix elements are:

  • Product – Wide range of freight services plus value-adds like packaging and inventory management. Tailored solutions to meet customer needs.
  • Price – Competitive rates negotiated with carriers/partners. Transparent pricing. Discounts and promotions.
  • Place – Headquarters and warehouse in NY, branch office, and warehouse in LA. A global network of agent partners.
  • Promotion – Online – website, social, email, ads. Offline – sales calls, events, print, radio, TV.

Key Marketing Tactics:

Ship First Express’s marketing tactics and activities for each marketing mix element are:

  • Conduct market research, monitor trends, and create value-added services.
  • Analyze costs, benchmark pricing, and adjust based on market dynamics.
  • Evaluate agents, maintain coordination, and expand network reach.
  • Business development plan for a freight forward across channels based on objectives and metrics.

Performance Evaluation:

Ship First Express measures and evaluates its marketing performance by using various tools and methods:

  • Website analytics using Google Analytics
  • Social media analytics using Facebook Insights and Twitter Analytics
  • Email marketing analytics using Mailchimp
  • Online advertising analytics using Google Ads
  • Online directory analytics using Yelp
  • Online reviews analytics using Trustpilot
  • Online platforms analytics using Amazon Analytics
  • Sales analytics using Salesforce
  • Referrals analytics using ReferralCandy
  • Events analytics using Eventbrite
  • Print media analytics using flyers with QR codes

Operations Plan

Key Business Activities and Processes

Ship First Express has the following key business activities and processes:

  • Sales – The sales team generates leads, contacts prospects, presents proposals, closes deals, and signs contracts to acquire new customers and retain existing ones. Sales are made through cold calls, referrals, events, and online platforms.
  • Service – The operations team coordinates and manages the transportation and logistics of customer shipments via air, ocean, road freight, etc.
  • Support – The customer service team answers queries, resolves issues, and handles customer complaints through phone, email, chat, etc.

Resources, Equipment, and Tools

  • Human Resources – 10 employees, including sales, service, operations, and accounting staff.
  • Physical Resources – Two office and warehouse facilities in New York and Los Angeles.
  • Financial Resources – $500,000 in capital to fund operations.
  • Technology Resources – Software systems for sales, service, support, accounting, and collaboration.

Organization and Management

  • Matthew Sullivan, Founder and CEO – Sets vision and oversees operations with 15 years of industry experience. Holds a degree in international business.
  • Susan Anderson, Sales Manager – Leads the sales team, acquires new customers, and retains existing ones. Has 10 years of sales and marketing experience with a business administration degree.
  • David Lee, Service Manager – Manages transportation and logistics. Has 8 years of operations and logistics experience with a supply chain management degree.
  • Lisa Chen, Support Manager – Provides customer service and technical support. Has 6 years of experience in these areas and an IT degree.
  • Charles Davis, Accounting Manager – Oversees finances, including cash flow, budgets, and audits. Has 5 years of accounting experience with an accounting degree.

Financial Plan

The following chart shows Ship First Express’s financial projections for the next five years:

Ship First Express Marketing Expense for Year 1 - Freight Forwarding Business Plan

The assumptions behind Ship First Express’s financial projections are:

  • 20% annual revenue growth projected over 5 years based on market potential
  • $50,000 average revenue per customer assumed
  • 50% cost of goods sold as a percentage of revenue
  • 50% gross margin target
  • $400,000 operating expenses in year 1, 10% annual increase
  • Operating margins targeted to increase from 16.7% to 26.4% over 5 years
  • $50,000 interest expense in year 1 based on $500,000 loan at 10% over 60 months
  • 25% tax rate assumed
  • Net margins targeted to increase from 9.4% to 18.9% over 5 years
  • $500,000 debt financing obtained for working capital, marketing, equipment, warehouse, recruitment
  • 5 year loan at 10% interest, $10,616 monthly installments
  • Assets pledged as collateral

Get Expert Assistance for Your Freight Forwarding Business Plan

With over 15 years under our belt, the team at OGSCapital has honed the ability to develop focused business plans that enable companies to effectively communicate their one-of-a-kind value to prospective investors and partners. One of our specialties is conveying the competitive advantages of freight forwarders while mapping out their operations in an easy to understand way. The business plans we create help entrepreneurs secure financing and chart an actionable course for growth.

If you’d like to talk about how OGSCapital’s consultants can develop a business plan for a freight forwarding company, customized to your needs and goals, please reach out. We also invite you to view a sample of our work with a drop shipping business plan available on our website.

Frequently Asked Questions

Is freight forwarding a profitable business.

Yes, freight forwarding is profitable if you have the right skills, network, and market knowledge. Freight forwarders can earn commissions from arranging freight transport for their clients and providing other value-added services such as customs clearance, insurance, and warehousing.

How to start a freight forwarding business?

To start a freight forwarder business, you need to understand the logistics industry, the regulations of different countries, and your customers’ needs. You also need a network of logistics partners, a business plan, and a self-storage feasibility study . You can find some tips on creating a business plan for a freight forwarding company by referring to our freight forwarding business plan template shared above.

Is freight forwarding a good career?

Freight forwarding is a good career for those who enjoy working in a dynamic environment, dealing with different cultures, and solving problems. Freight forwarders can learn about international trade, logistics, and supply chain management and advance their career in the freight forwarding business.

How can I start a freight forwarding business in the USA?

To start a freight forwarding business in the USA, you need to get a license from the Federal Maritime Commission (FMC), a bond or insurance, and comply with the laws and regulations of the US agencies. You can find more information about how to set up a freight forwarding company in the USA by consulting an expert.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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What Is Ocean Freight: A Complete Guide

What is Ocean Freight

What is ocean freight?

Ocean freight is a method of shipping goods internationally by sea. It involves transporting cargo across oceans on specialized ships and is particularly cost-effective for large or heavy shipments.

The process of ocean freight shipping involves several key steps to ensure the safe and efficient transport of goods. Initially, goods are packed and prepared for shipping, then loaded onto a cargo ship. The ship then travels across the ocean to the destination port, where upon arrival, the goods are unloaded. Finally, the goods undergo customs clearance and are delivered to their final destination.

Additionally, ocean freight utilizes  shipping containers to transport goods, which come in standard sizes, such as 20-foot and 40-foot units. Specialized containers are also employed for specific types of goods, including liquids or hazardous materials , enhancing the efficiency and safety of the shipping process.

Types of ocean freight services

There are different types of international ocean freight export services for international trade. We’ll cover 11 of them. These services cater to various shipping needs, from large machinery to perishable goods. Each type offers unique benefits.

Full Container Load (FCL)

FCL means one shipper uses the entire container. It is ideal for large shipments, such as furniture, machinery, or bulk products. With FCL, goods are packed and sealed in a container at the origin and remain untouched until they reach the destination. This method offers more security and reduces the risk of damage since there is minimal handling. FCL is also faster because there are fewer stops and transfers compared to other methods.

Less than Container Load (LCL)

LCL (Less than Container Load) consolidates shipments from multiple shippers into one container, making it a cost-effective solution for small businesses that ship smaller quantities regularly. While LCL is economical because shippers share the container space, it involves more handling as goods are consolidated and deconsolidated, which may increase the risk of damage.

Also read The Difference between FCL vs LCL shipping

Roll-On/Roll-Off (Ro-Ro)

Ro-Ro ships carry vehicles and machinery that roll on and off the ship. This method is highly efficient for transporting cars, trucks, buses, and heavy equipment. Vehicles are driven onto the vessel at the port of origin and driven off at the destination port, reducing the need for lifting equipment. Ro-Ro shipping is straightforward and less costly for vehicle transport, ensuring vehicles arrive in good condition.

Break bulk shipping is used for oversized or heavy items that do not fit in standard containers. Items are loaded individually and can include machinery, construction materials, and large equipment. Goods are placed directly into the ship’s hold or on flat racks. Break bulk allows for the transport of large and oddly shaped cargo that cannot be containerized. However, it usually requires more handling and specialized equipment.

Liquid Bulk Shipping

This service transports liquids in large quantities, including oil, chemicals, and liquefied natural gas (LNG). Specialized tankers, such as oil tankers and chemical carriers, are used for these shipments. These tankers are equipped with tanks that can safely contain and transport hazardous and non-hazardous liquids. Liquid bulk shipping ensures safe handling and efficient transportation of large volumes of liquids.

Dry Bulk Shipping

Dry Bulk Shipping

Dry bulk ships transport unpackaged bulk cargo such as grains, coal, minerals, and ores. These ships have large open holds designed to carry bulk goods in loose form. Dry bulk shipping is ideal for transporting large volumes of homogeneous materials. Loading and unloading are done using conveyors, cranes, or scoops, making it efficient for bulk commodities.

Reefer Shipping

Reefer containers are refrigerated units used to transport perishable goods like food, pharmaceuticals, and flowers. These containers maintain a controlled temperature throughout the journey, ensuring that products remain fresh. Reefer shipping is essential for goods that are sensitive to temperature changes. These containers can regulate temperatures from below freezing to room temperature, making them versatile for various perishable items.

Flat Rack Containers

Flat rack containers are used for oversized cargo that does not fit in standard containers. They have collapsible sides and ends, making them ideal for transporting large machinery, pipes, and vehicles. Flat racks allow for easy loading and unloading from the sides and the top. They provide flexibility for transporting wide and heavy items that require special handling.

Open Top Containers

Open top containers have a removable roof, allowing for loading cargo from the top. These containers are suitable for heavy and tall items such as timber, scrap metal, and machinery. Open top containers are ideal for cargo that cannot be easily loaded through the doors of a standard container. They provide an easy solution for shipping over-height cargo.

Tank Containers

Tank containers are designed to carry liquids, gases, and powders. They are built to international standards for safe transportation. Commonly shipped items include chemicals, wine, and edible oils. Tank containers are made of stainless steel and are surrounded by protective layers. They provide a safe and efficient way to transport hazardous and non-hazardous liquids in bulk.

High Cube Containers

High cube containers are taller than standard containers, providing extra space for voluminous cargo. They are typically 9.5 feet tall, compared to the standard 8.5 feet. High cube containers are used for lightweight but bulky goods such as furniture, cotton, and plastic products. The additional height allows for more storage space without increasing the container’s footprint.

Ocean vs Sea Freight

Although the terms are often used interchangeably the key differences between ocean and sea freight generally relate to distance travelled, vessel size, and container types. 

Ocean freight is best for long international trips using large ships and standard containers like 20-foot or 40-foot units. Sea freight works well for shorter, regional trips with smaller vessels and various cargo types. Knowing these differences helps businesses choose the right shipping method.

Key Differences :

  • Ocean freight is for international and intercontinental shipments.
  • Sea freight is for regional or coastal shipments.
  • Ocean freight uses larger ships for long journeys.
  • Sea freight can use smaller vessels for shorter trips.
  • Ocean freight often uses standardized containers like 20-foot and 40-foot units.
  • Sea freight may use a variety of cargo types, including bulk and break bulk.

How are ocean freight rates calculated

ocean freight rates calculated

Ocean freight rates vary based on several factors. These include shipment size, weight, and distance between ports. Understanding these costs helps in planning and budgeting for shipping needs.

  • Shipment Volume and Weight : The size and weight of the shipment significantly affect costs. Larger and heavier shipments are more expensive. Charges are often calculated per cubic meter or per ton.
  • Distance and Route : The distance between the origin and destination ports impacts the cost. Longer routes typically cost more due to fuel and time. The specific route can also affect prices, with popular routes often being cheaper.
  • Container Type and Size : Different types of containers come with different costs. Standard 20-foot and 40-foot containers are common. However, specialized containers like refrigerated or tank containers are more expensive due to their unique requirements.
  • Freight Class and Cargo Type : The classification of the cargo based on its nature affects the cost. Fragile or hazardous items may require special handling, increasing the cost. High-value goods might also incur higher insurance premiums.
  • Market Demand and Seasonality : Shipping rates fluctuate with market demand. During peak seasons, such as holiday periods, rates can rise due to higher demand. Off-peak seasons might offer lower rates.
  • Fuel Costs and Surcharges : Fuel prices directly impact shipping costs. Carriers may add fuel surcharges to cover these expenses. Surcharges can fluctuate with global fuel prices.
  • Currency Exchange Rates : Fluctuations in currency exchange rates can influence costs. When shipping internationally, changes in currency values affect the overall price.
  • Service Level and Additional Services : The required level of service can affect costs. Basic services are cheaper, while additional services like packaging, warehousing, and expedited shipping increase costs.
  • Carrier Contracts and Negotiations : Rates can vary based on contracts and negotiations between shippers and carriers. Long-term contracts might offer better rates than one-time shipments.
  • Port Fees and Handling Charges : Ports charge fees for handling and processing shipments. These include loading, unloading, and storage charges. These fees vary by port and can significantly impact overall costs.
  • Insurance : Insurance coverage for the shipment is an additional cost. It protects against damage, loss, or theft during transit. The premium depends on the value and nature of the goods.

Example of ocean freight costs

Here’s an example table showing how different factors affect ocean freight costs. Note that these are example figures and actual costs can vary.

Shipment Volume and Weight20-foot container (full)$1,000
Distance and RouteNew York to Shanghai$3,000
Container Type and SizeStandard 40-foot container$1,500
Freight Class and Cargo TypeStandard goods$200
Market Demand and SeasonalityPeak season surcharge$500
Fuel Costs and SurchargesFuel surcharge$300
Currency Exchange RatesCurrency fluctuation adjustment$100
Service Level and Additional ServicesWarehousing fee$150
Carrier Contracts and NegotiationsLong-term contract discount-$200
Port Fees and Handling ChargesLoading/unloading fees$250
InsuranceInsurance premium$150

Ocean shipping transit times

Ocean shipping transit times vary significantly depending on the route, distance, and seasonal factors. Here is a table showcasing typical transit times between various major ports worldwide:

Shanghai, ChinaLos Angeles, USA13-20
Shenzhen, ChinaMiami, USA31-35
Rotterdam, NetherlandsNew York, USA9-12
Hamburg, GermanyNew York, USA10-14
Tokyo, JapanSydney, Australia16-22
SingaporeRotterdam, Netherlands25-28
Dubai, UAELondon, UK28-34
Hong KongSan Francisco, USA16-18
Mumbai, IndiaCape Town, South Africa15-20
Shanghai, ChinaAntwerp, Belgium30-33

These times are estimates and can vary due to factors like port congestion, weather conditions, and seasonal variations. For instance, shipping from Shanghai to Los Angeles typically takes 13-20 days, while routes like Shenzhen to Miami might take around 31-35 days​

Ocean freight Pros & Cons

Ocean freight offers several advantages, such as cost-effectiveness, capacity for large or bulk cargo, and lower environmental impact. It is suitable for transporting various goods and has extensive global reach, connecting almost all parts of the world. However, it also has drawbacks, including long transit times, potential for delays, risk of damage or loss, complex documentation / customs procedures and port limitations.

Pros of Ocean Freight :

  • Cost-Effectiveness : More affordable for large shipments.
  • Capacity for Large or Bulk Cargo : Handles bulk and oversized items efficiently.
  • Lower Environmental Impact : Emits less CO2 per ton of cargo.
  • Versatility in Cargo Types : Suitable for many types of goods.
  • Global Reach : Extensive routes worldwide.

Cons of Ocean Freight :

  • Long Transit Times : Takes weeks or months.
  • Potential for Delays : Subject to delays from various factors.
  • Risk of Damage or Loss : Cargo can be damaged or lost.
  • Complex Documentation and Customs Procedures : Requires detailed paperwork.
  • Port Limitations : Some ports cannot handle large ships. Also read 10 Largest ports in North America

When to choose ocean freight

sea cargo business plan

Ocean freight is advantageous for certain logistics requirements, especially when it comes to moving large, heavy, or bulky items across great distances. It tends to be more affordable than air freight, making it an appealing choice for budget-sensitive shipments. If timely delivery isn’t crucial, the extended transit times of ocean freight can be a suitable option. This mode of transportation is also better suited for carrying hazardous materials and oversized cargo that might be prohibited on aircraft. Moreover, for companies aiming to reduce their environmental impact, ocean freight presents a more sustainable option with a significantly lower carbon footprint.

When to Choose Ocean Freight :

  • Large, Heavy, or Bulky Goods : Best for shipments that are large or heavy.
  • Cost-Effectiveness : More affordable for budget-conscious shipments.
  • Non-Urgent Deliveries : Suitable for goods that do not require fast delivery.
  • Hazardous Materials : Allows for the transport of hazardous and oversized items.
  • Environmental Concerns : Offers a more sustainable shipping option with lower carbon emissions.

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Ben Thompson

Ben is passionate about International Trade, Import/Export, International Shipping and connecting world markets. For the last 14 years Ben has specialized in importing and exporting goods around the world, and creating software solutions to streamline the import/export process.

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How to Start an Air Cargo Company

by Andra Picincu

Published on 2 Jan 2020

Air-freight traffic is expected to reach 62.4 million tons globally by 2020. Emerging trends such as air-cargo digitization and the demand for temperature-sensitive goods are driving this market forward. From small businesses to pharmaceutical giants, organizations worldwide rely on air-freight companies to transport their products. As an entrepreneur, you may start an air-cargo business as long as you have the financial and technological resources to break into this field.

Running an air-cargo business requires a good understanding of the industry as well as a local and global professional network. Consider focusing on a specific niche such as the transportation of medical supplies or military goods to gain a competitive advantage.

What Is Air Cargo?

First of all, make sure you understand how this business model works. The terms "air cargo" and "air freight" are often used interchangeably, but they're not the same. Air cargo refers to the goods carried in an aircraft and comprises air freight among other services, such as airmail and air express. Air freight, on the other hand, is the actual carriage of goods by plane.

According to the International Air Transport Association, air-cargo companies transport goods worth over $6 trillion annually , accounting for more than one-third of world trade by value. This kind of business has the potential to save lives. Without it, pharmaceutical companies wouldn't be able to ship vaccines, medical equipment and drugs worldwide in a timely manner. Additionally, numerous products, including medications, require a temperature-controlled environment, and that's something cargo airlines can provide.

Pharmaceutical companies are not the only ones that use these services, though. Approximately 7.4 billion postal parcels are sent annually by airmail. These packages contain a variety of goods, from wine and Swiss watches to electronics, diamonds and even live animals. Air freight is the fastest means of transportation, making it ideal for shipping time-sensitive or high-value goods.

Running an Air-Cargo Business

The first step in starting an air-cargo business is to gather information about the market, your target audience and your competitors. In 2019, global cargo airlines generated about $111 billion in revenue , with UPS Airlines, FedEx Express, Korean Air Cargo, DHL Aviation and Emirates holding the largest market share. In this industry, you'll compete against global, national and regional cargo airlines and maritime transportation providers.

In general, large air-freight companies use new aircraft to transport their goods. Smaller airlines typically use older aircraft that are not suitable for carrying passengers, such as the Airbus 300, Douglas DC-8 and Boeing 707. Some use modified turboprop-powered aircraft like the British Aerospace ATP or even military planes. Their services vary too; some airlines carry general cargo such as jewelry, while others transport special cargo, which requires certain storage conditions or temperatures.

Not all products can be transported by air. Explosives and flammable substances, firearms, power banks and other potentially dangerous goods are not allowed on planes. The shipping process itself is quite straightforward: As an air-cargo business, you will work with logistics providers and local carriers that will pick up the freight at your warehouse, transport it to the airport and load it onto a plane. Your carrier will arrange for handling, storage and delivery once the goods arrive at the destination airport.

Make a Business Plan

Before getting started, you need to make a business plan that covers these aspects and others. Research the industry, define your target audience and determine what types of services you want to provide. For example, you may offer scheduled, chartered or express air-freight transportation or specialize in the delivery of certain goods, such as medical products. The key is to find a specific market to serve.

Consider your startup costs and capital requirements as well. To run this kind of business, it's necessary to have a plane or fleet of planes and build relationships with commercial carriers and logistics experts. If you're planning to operate internationally, you'll need to have contacts in the countries to which you ship. The legal requirements will vary too depending on whether you provide domestic or global delivery and the type of cargo in which you specialize.

Unless you'll operate the planes yourself, you don't need a pilot's license. However, you do need a general business license, an air-carrier and operator certification from the Federal Aviation Administration and licenses and permits for transporting specific goods. Also, make sure your pilots are fully certified and insured. Furthermore, your business plan should cover your mission statement, organizational structure, financial projections, objectives, marketing strategy and any legal requirements that may apply in your state.

BUSINESS MODEL FOR A SEA COMMERCIAL PORT AS A WAY TO REACH SUSTAINABLE DEVELOPMENT GOALS

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Iryna Nyenno at Odessa National University

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Vitalii Nitsenko at Ivano-Frankivsk National Technical Oil and Gas University

  • Ivano-Frankivsk National Technical Oil and Gas University

Abstract and Figures

Business-idea evauation algorythm Source: own development.

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Air Cargo Business Development Diploma

About the diploma, 9 courses to be completed in 1 year.

IATA Air Cargo Business Development Diploma aviation training

What you will learn

  • Recognize the current developments in air cargo markets
  • Discuss successful strategies in crises and recovery periods
  • Utilize important air cargo documents including Air Waybill
  • Sell and establish long-term relationships
  • Discuss the delicate balance between demand and supply for effective management of revenue and contribution
  • Relate the obligations and rights of a claimant
  • Air cargo business and industry terms
  • Stakeholders: shippers, forwarders, consignees
  • Introduction and overview of the air cargo market (incl. COVID-19) developments
  • Key forces affecting competition within the industry
  • Demand/capacity forecasting and handling of overbookings
  • Basic principles of air cargo customer service

Who should attend

  • New entrants to the air cargo industry
  • Employees from other areas to be deployed in air cargo sales or operations
  • Junior agents, interns, counter clerks, operations personnel
  • Cargo agents/Forwarder staff

Registration

  • Purchase the full diploma package at a reduced price.
  • Purchase the courses individually by clicking on each course listed under the required and elective courses below.

A passing mark of 70% is required on all assignments and exams. A special distinction is awarded to candidates who obtain a distinction in all, or all but one, of all course exams and assignments that make up this Diploma.

  • Complete all 9 courses that make up the diploma within 1 year.
  • Please contact us on our Customer Portal to request your diploma, stating the title of the diploma you are applying for and the list of courses you completed for that diploma.
  • IATA Training will issue your diploma upon verification of your eligibility.

Purchase the full diploma package

Take advantage of the diploma discount when you purchase the diploma in a single transaction.

9 LIVE virtual classroom courses

  • Air Cargo Business Strategy and Planning
  • Air Cargo Competitor Analysis and Market Research
  • Air Cargo Customer Service
  • Air Cargo Fundamentals
  • Air Cargo Marketing and Product Strategy
  • Air Cargo Revenue Optimization
  • Air Cargo Route Profitability
  • Air Cargo Sales
  • Cargo Business Foundation
Dev. Nations Member Regular

Once payment has been received in full, you will be able to find your courses in your IATA Training account and receive your invoice.

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Purchase the required courses individually

To receive the diploma candidates must complete

  • 9 Required courses

Required courses

Air cargo business strategy and planning (live virtual classroom).

Find new managerial perspectives and create strategic pillars, develop encouraging business strategies and materialize plans with accuracy, while working towards a common stakeholder strategic goal.

Air Cargo Competitor Analysis and Market Research (LIVE virtual classroom)

Learn about the factors that impact performance in the industry, how to make effective decision through the interpretation of market research and analysis, and how to help your company improve its market share

Air Cargo Customer Service (LIVE virtual classroom)

Help your business to develop its customer service program to the highest level

Air Cargo Fundamentals (LIVE virtual classroom)

Acquire basic understanding of the terms, equipment, documents and procedures used in the global air cargo industry

Air Cargo Marketing and Product Strategy (LIVE virtual classroom)

The air cargo marketing and product management is a unique virtual course that will provide you a wide range of tools and techniques to develop a strategic marketing plan in a competitive air cargo industry

Air Cargo Revenue Optimization (LIVE virtual classroom)

Learn the fundamental air cargo revenue management procedures and optimization skills.

Air Cargo Route Profitability (LIVE virtual classroom)

Make rapid decisions on whether to alter, supplement or exclude routes from your air cargo network or schedule for profitability

Air Cargo Sales (LIVE virtual classroom)

Develop a strategic sales plan in a competitive air cargo industry and learn how to benchmark a company’s sales plan

Cargo Business Foundation (LIVE virtual classroom)

Explore air cargo strategies, sales, market and competitor analysis especially in demanding times and help your company to tackle the current challenges

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ProfitableVenture

Air Cargo Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Transportation Sector

Do you want to start an air cargo company and need to write a plan? If YES, here is a sample air cargo business plan template & feasibility report. 

Air cargo business is one of the few businesses that are restricted to location and of course the presence of airports and it requires core professionals to handle.

It is a business that an investor with the right skills and connection can start. Below is a sample air cargo company business plan template that will help you successfully launch your own business.

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A Sample Air Cargo Company Business Plan Template

1. industry overview.

The Global Cargo Airlines industry includes businesses that provide air transportation for commercial and private cargo on either scheduled or non-scheduled routes. The industry also includes express services and air transportation that is part of a national postal system, while courier services are excluded from this industry’s operations.

Some of the key factors that will contribute to growth in this industry include growth in the manufacturing sector, consumption, international trade and also increase in technology reliance will provide new opportunities for logistics consulting and advisory services, particularly for distribution chain networks and logistics.

We are not ruling out the fact that technology can also cut some jobs in the industry. The Global Cargo Airlines Industry is indeed a very thriving industry in most countries of the world. It is a major sector of the economy of the united states and it generates over 1 billion annually from more than 6,275 registered and licensed air cargo / freight packing and logistics companies.

The industry is responsible for the employment of over 31,785 people. Experts project the industry to grow at a 1.9 percent annual rate between 2014 and 2019. FedEx Express and UPS Airlines Inc have a dominant market share in this industry in the United States.

Research conducted by IBISWORLD shows that over the five years to 2019, the Global Cargo Airlines industry has experienced constrained growth amid a chronic excess of cargo capacity and mounting competition from maritime transportation.

Additionally, demand for industry services has remained relatively weak during the five-year period despite rising global income levels and increased production activity among developed economies.

In fact, the total value of world trade has decreased at an annualized rate of 0.4 percent over the five years to 2019. At the same time, substantial declines in the world price of crude oil have prevented industry operators from generating revenue through fuel surcharge fees, further limiting industry growth.

Overall, industry revenue is estimated to increase at an annualized rate going forward. Starting and operating an air cargo company can be capital intensive and challenging, but the truth is that it can be rewarding at the same time.

One good thing about the industry is that it is open for both big time investors who have the capacity to start the business with their own cargo airplane and aspiring entrepreneurs who may want to start as middlemen between air cargo operators and customers.

2. Executive Summary

Eagle Express® Air Cargo, Inc. is a registered and licensed air cargo services company that will be based in New York City – New York. We are in business to provide air cargo services such as domestic air transit deliveries, international air transit deliveries, ground deliveries, messengers and local deliveries et al.

Eagle Express® Air Cargo, Inc. has been able to secure all relevant licenses and permits to operate throughout the United States and other countries of the world. We will ensure that we abide by the rules and regulations guiding The Freight Packaging industry.

Our customers can be rest assured that they will get quality services at competitive rates. We will ensure the safety of goods under our care and our customers will get value for their money. At Eagle Express® Air Cargo, Inc. our goal is to provide excellent services to our customers and we pride ourselves on the integrity and competence of our company and our employees.

At Eagle Express® Air Cargo, Inc. we are passionate in the pursuit of excellence and financial success with uncompromising services and integrity which is why we have decided to start our own air cargo services business. We are quite optimistic that our values and quality of service offering will help us drive our business to enviable heights and also help us attract the number of clients that will make the business highly profitable.

We are quite aware that in order to become the number one choice in our city, we must continue to deliver timely and quality services.

We are open to the use of latest technology in The Global Cargo Airlines industry. No doubt our excellent customer service and the quality of services we offer will position us to always welcome repeated customers and handle massive deals both from government agencies and industrial giants.

Our client’s best interest will always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely.

Eagle Express® Air Cargo, Inc. is a family business; it is owned by Spencer James Teddy and his immediate family members.

The company will be fully financed by the Spencer JT family. Mr. Spencer James Teddy has a diploma in Transport and Logistics Management, BSc. Business Administration and over 20 years of hands on experience working for some of the leading in companies in the Global Cargo Airlines industry .

3. Our Products and Services

Eagle Express® Air Cargo, Inc. is established with the aim of maximizing profits in The Global Cargo Airlines industry. We want to compete favorably with leading air cargo/freight packaging and logistics companies in the United States which is why we will ensure that every service carried out meets and even surpass our customers’ expectations.

We will work hard to ensure that Eagle Express® Air Cargo, Inc. is not just accepted in New York City – New York but also in other cities in the United States of America and Canada. Our service offerings are listed below;

  • Air transportation of cargo
  • Air transportation of national postal systems
  • Chartered airfreight services
  • Scheduled airfreight transportation

4. Our Mission and Vision Statement

Our Vision is to become one of the preferred choice when it comes to air cargo/freight packaging and logistics services in the whole of the United States of America.

Our mission is to ensure that we build a successful air cargo services company that will operate in the whole of the United States of America; a company that will grow to be listed amongst the top 5 air cargo services companies in the whole of the United States of America.

Our Business Structure

Our business structure will be designed in such a way that it can accommodate both full – time employees and part-time/contract staff; those who just want to take some time off to generate additional income.

We intend starting the business with a handful of employees (documentation officers, professional material handlers/yard spotters and back office staff) and some of the available sales and marketing roles will be handled by freelance marketers. Adequate provision and competitive packages have been prepared for all our employees.

At Eagle Express® Air Cargo, Inc. we will ensure that we hire people that are qualified, hardworking, creative, customer centric and are ready to work to help us build a prosperous business that will benefit all the stakeholders. As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company.

For now, we will partner with air cargo operators and contract the maintenance of our planes to a service provider, we don’t intend to maintain a very large overhead from the onset. But as soon as the business grows and stabilizes, we will assemble our own in- house maintenance team. Below are the business structure and the roles that will be available at Eagle Express® Air Cargo, Inc.;

  • Chief Operating Officer (Owner)

Admin and HR Manager

Air Cargo and Logistics Manager

  • Marketing and Sales Executive (Business Developer)
  • Material Handlers/Yard Spotters/Forklifts Operators
  • Customer Services Executive/Front Desk Officer

5. Job Roles and Responsibilities

Chief Operating Officer (Owner):

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results
  • Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Responsible for providing direction for the business
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Responsible for coordinating loads and journeys
  • Responsible for operating IT systems for the organization
  • Responsible for negotiating and agreeing contracts for the organization
  • Responsible for developing and confirming schedules
  • Responsible for planning for and negotiating technical difficulties
  • Responsible for preparing paperwork for regulatory bodies
  • Responsible for implementing health and safety standards
  • Handles the planning routes and load scheduling for multi-drop deliveries.
  • Handles booking in deliveries and liaising with customers.
  • Responsible for ensuring all partners in the supply chain are working effectively and efficiently to ensure smooth operations.
  • Responsible for developing transportation relationships.
  • Responsible for monitoring transport costs
  • In charge of negotiating and bargaining transportation prices
  • Responsible for dealing with the effects of congestion
  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Design job descriptions with KPI to drive performance management for clients
  • Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
  • Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Defining job positions for recruitment and managing interviewing process
  • Carrying out induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for arranging travel, meetings and appointments
  • Oversee the smooth running of the daily office activities.

Marketing and Sales Executives (Business Developers)

  • Identify, prioritize, and reach out to new clients, and business opportunities et al
  • Identifies development opportunities; follows up on development leads and contacts
  • Writing winning proposal documents, negotiate fees and rates in line with organizations’ policy
  • Responsible for handling business research, market surveys and feasibility studies for clients
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Document all customer contact and information
  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managers with financial analyses, development budgets, and accounting reports
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting for one or more properties.
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensuring compliance with taxation legislation
  • Handles all financial transactions for the company
  • Serves as internal auditor for the company

Material Handlers/Yard Spotters/Forklift Operators

  • Responsible for packing goods for transportation
  • Responsible for crating goods for transportation
  • Responsible for wrapping goods for transportation
  • Freight consolidation
  • In charge of trade document preparation
  • Responsible for storing goods prior to and after freight
  • Responsible for handling packing services for motor carrier and storage services

Customer Service Officer

  • Welcomes clients and visitors by greeting them in person or on the telephone; answering or directing inquiries.
  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized – customer service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the manager in an effective and timely manner
  • Consistently stays abreast of any new information on the organizations’ products and, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

6. SWOT Analysis

Going by our vision, our mission and the kind of business we want to set up, we don’t have any other option than to follow due process. Following due process involves hiring business consultant to help us conduct SWOT analysis for our business.

Eagle Express® Air Cargo, Inc. hired the services of a seasoned business consultant with bias in startups in the U.S. to help us conduct a thorough SWOT analysis and to guide us in formulating business strategies that will help us grow our business and favorable compete in the Global Cargo Airlines industry.

Here is a summary from the result of the SWOT analysis that was conducted on behalf of Eagle Express® Air Cargo, Inc.;

Our strengths are strong management, robust network (serving some of the largest population centers in the U.S.), size advantages, cost advantages, customer loyalty and strong reputation amongst domestic and industry players.

Our business is centrally located in the airport in New York City – New York; our location is in fact one of our major strengths. Another strength that counts for us is the power of our team; our workforce and management. Our team are experts in the Global Cargo Airlines industry.

Our weaknesses are lack of finance, cost structure, lack of scale compared to our peers who have already gained ground in the industry. As a new business which is owned by an individual (family), and we may not have the financial muscle to acquire our cargo airline for now. As a new business, we are also quite aware that it will take time for us to build trust with our clients.

  • Opportunities:

The opportunities that are available to us as an air cargo services company in the United States are online market, new services, new technology, and of course the opening of new markets. We are centrally located in one of the busiest industrial areas in New York and we are open to all the opportunities that the city has to offer.

Our business concept also positioned us to be the preferred choice in New York City – New York. The truth is that there are no standard air cargo company within the area where ours is going to be located; the closest to our proposed location is about 15 miles away. In a nutshell, we do not have any direct competition within our target market area .

Some of the threats that we are likely going to face are mature markets, bad economy (economy downturn), stiff competition, and volatile operational costs.

Other threats that are likely going to confront Eagle Express® Air Cargo, Inc. is unfavorable government policies , seasonal fluctuations, demographic/social factors, downturn in the economy which is likely going to affect consumers spending and of course emergence of new competitors within the same location where ours is located.

7. MARKET ANALYSIS

  • Market Trends

The market trends as it involves the Global Cargo Airlines industry especially in the United States is indeed dynamic and at the same time challenging.

But one thing is certain, once an air cargo company can gain credibility, it will be much easier for the company to secure permanent deals/contracts with organizations, big time merchants and warehouse operators who are involved in moving goods and materials from one location to another on a regular basis.

Most players in the Global Cargo Airlines industry are positioning their businesses to maximize profits in the industry. It is an established fact that some of the key factors that will contribute to growth in this industry include growth in the manufacturing sector, consumption, international trade and also increase in technology reliance. We are not ruling out the fact that technology can also cut some jobs in the industry.

Lastly, operators in this industry know that some of the major factors that count positively in this line of business are competence, trust, honesty, good relationship management and of course timely and safe pick-ups and deliveries. Hence, they will ensure that they portray their company in this light.

8. Our Target Market

Our target markets are basically every one; organizations and individual as well who have cause to move documents, goods and materials from one location to another. In other words, our target market is the whole of the United States of America and below is a list of the people and organizations that we have plans to do business with;

  • Merchants and Warehouse Operators
  • Retailers who would want to move their goods from one location to another via air
  • Manufacturers (Chemical manufacturers, and Textiles manufactures et al)
  • Corporate organizations who would want to move cargo via air
  • Government agencies who have cause to move goods and materials from one location to another locations via cargo

Our competitive advantage

The competitions that exist in the Global Cargo Airlines industry is stiff because anyone that has the finance and business expertise can decide to start this type of business howbeit on a small scale servicing a city or more. Although, the Global Cargo Airlines industry requires some form of training and expertise, but that does not in any way stop any serious-minded entrepreneur to start the business and still make good profit out of it.

The Business model we will be operating on, ease of payment, wide range of services and our excellent customer service culture will definitely count as a competitive advantage for Eagle Express® Air Cargo, Inc.

So also, we have a team that can go all the way to give our clients value for their money; a team that are trained and equipped to pay attention to details and deliver cargo and consignments safely, and on time both locally, nationally and international level.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

Eagle Express® Air Cargo, Inc. will ensure that we leverage on our strength and the opportunities available to us in the U.S. market to generate enough income that will help us drive the business to stability. We will go all the way to explore every available sources of income in the Global Cargo Airlines industry. Below are the sources we intend exploring to generate income for Eagle Express® Air Cargo, Inc.;

  • Airfreight transportation integrated services

10. Sales Forecast

One thing is certain; there would always be individuals and corporate organizations in the United States of America who would always need the services of air cargo companies for the various purposes.

We are well positioned to take on the available market in New York City – New York and we are quite optimistic that we will meet our set target of generating enough income/profits from the first six months of operation and grow the business and our clientele base beyond New York City – New York to other cities in the United States of America where we intend marketing our services.

We have been able to examine the Global Cargo Airlines industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. Below are the sales projections for Eagle Express® Air Cargo, Inc., it is based on the location of our business and the wide range of services that we will be offering;

  • First Fiscal Year (FY1):  $1.5 million
  • Second Fiscal Year (FY2):  $2.5 million
  • Third Fiscal Year (FY3):  $3.5 million

N.B : This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and natural disasters within the period stated above. There won’t be any major competitor offering same services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales Strategy

The marketing strategy adopted by Eagle Express® Air Cargo, Inc. is going to be driven basically by professionalism, excellent customer service, honesty and quality service delivery.

We will ensure that we build a loyal customer base. We want to drive sales via the output of our jobs and via referral from our satisfied customers. We are quite aware of how satisfied customers drive business growth especially air cargo/freight packaging and logistics services.

Eagle Express® Air Cargo, Inc. is strategically located and we are going to maximize the opportunities that are available which is why we spent more to locate the business in a location that will be visible and enable us to access our target market.

Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to be equipped to meet their targets and the overall goal of Eagle Express® Air Cargo, Inc.

Our goal is to grow Eagle Express® Air Cargo, Inc. to become the leading air cargo services company in New York City – New York which is why we have mapped out strategies that will help us take advantage of the available market and grow to become a major force to reckon with in the Global Cargo Airlines industry. Eagle Express® Air Cargo, Inc. is set to make use of the following marketing and sales strategies to attract clients;

  • Introduce our air cargo services business by sending introductory letters alongside our brochure to corporate organizations, merchants and warehouse operators, households and key stakeholders in New York City – New York
  • Print out fliers and business cards and strategically drop them in offices, libraries, public facilities and train stations et al.
  • Use friends and family to spread word about our business
  • Post information about our company and the services we offer on bulletin boards in places like schools, libraries, and local coffee shops et al
  • Place a small or classified advertisement in the newspaper, or local publication about our company and the services we offer
  • Leverage on referral networks such as agencies that will attract clients who would need our customized services
  • Advertise our business in relevant magazines, newspapers, TV and radio stations
  • Attend relevant expos, seminars, and business fairs et al to market our services
  • Engage in direct marketing approach
  • Encourage the use of Word of mouth marketing from loyal and satisfied students
  • Join local chambers of commerce and industry to market our services.

11. Publicity and Advertising Strategy

Any business that wants to grow beyond the corner of the street they are operating must be ready and willing to utilize every available means to advertise and promote the business. We intend growing our business beyond New York City – New York which is why we have perfected plans to build our brand via every available means.

We have been able to work with our brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to become the number one choice for both corporate clients and households in the whole of New York and beyond which is why we have made provisions for effective publicity and advertisement of our air cargo services company. Below are the platforms Eagle Express® Air Cargo, Inc. intends leveraging on to promote and advertise the business;

  • Place adverts on both print (newspapers and magazines) and electronic media platforms
  • Sponsor relevant community – based events / programs
  • Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our services
  • Install our billboards in strategic locations all around New York City – New York
  • Distribute our fliers and handbills in target areas
  • Contact corporate organizations and households by calling them up and informing them of Eagle Express® Air Cargo, Inc. and the services we offer
  • List our company in local directories/yellow pages
  • Advertise our company in our official website and employ strategies that will help us pull traffic to the site.
  • Ensure that all our staff members wear our branded shirts and all our trucks and vans are well branded with our company logo et al.

12. Our Pricing Strategy

Eagle Express® Air Cargo, Inc. has perfected our plans to charge competitive rates since we have minimal overhead compared to our competition in the industry.

We will ensure that we leverage on price to win over customers; our prices will be affordable and negotiable. The fact that our business door is open to both individuals and corporate organizations means that we will have different price range for different category of clients. As the business grows, we will continue to review our pricing system to accommodate a wide range of clientele.

  • Payment Options

The payment policy adopted by Eagle Express® Air Cargo, Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America. Here are the payment options that Eagle Express® Air Cargo, Inc. will make available to her clients;

  • Payment via bank transfer
  • Payment via online bank transfer
  • Payment via check
  • Payment via Point of Sale Machines (POS Machine)
  • Payment via bank draft
  • Payment via mobile money

In view of the above, we have chosen banking platforms that will enable our client make payment for our services without any stress on their part.

13. Startup Expenditure (Budget)

Having done our due diligence , this is what it would cost us to start Eagle Express® Air Cargo, Inc. in the United of America;

  • The total fee for incorporating the Business in the United States of America – $750.
  • The budget for Liability insurance , permits and license – $25,500
  • The amount needed to acquire a suitable Office facility in New York City – New York for 6 months (Re – Construction of the facility inclusive) – $250,000.
  • The cost for equipping the office (computers, printers, fax machines, furniture, telephones, filing cabins, safety gadgets and electronics et al): $15,000
  • The cost of logistics chain software, accounting software, CRM software and Payroll Software – $q3,000
  • Other start-up expenses including stationery – $1000
  • Phone and Utilities (gas, sewer, water and electric) deposits – ($3,500).
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $120,000
  • The cost of acquiring forklifts – $17,000
  • The cost of launching our official Website: $600
  • Additional Expenditure (Business cards, Signage, Adverts and Promotions et al): $2,500

Going by the report from our market research and feasibility studies, we will need about $600,000 to set up a standard air cargo services business in New York City. Please note that we don’t own our cargo airline hence the reason for the budgeted amount.

Eagle Express® Air Cargo, Inc. is a family business that is owned and financed by Spencer James Teddy and his immediate family members. They do not intend to welcome any external business partner which is why he has decided to restrict the sourcing of the startup capital to 3 major sources.

  • Generate part of the startup capital from personal savings
  • Source for soft loans from family members and friends
  • Apply for loan from the bank

N.B: We have been able to generate about $100,000 ( Personal savings $80,000 and soft loan from family members $20,000) and we are at the final stages of obtaining a loan facility of $500,000 from our bank. All the papers and documents have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and business structure. If all of these factors are missing from a business, then it won’t be too long before the business closes shop.

One of our major goals of starting Eagle Express® Air Cargo, Inc. is to build a business that will survive off its own cash flow without injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our air cargo services a little bit cheaper than what is obtainable in the market and also to ensure timely and safe deliveries. We are prepared to survive on lower profit margin for a while.

Eagle Express® Air Cargo, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

  • Business Name Availability Check:>Completed
  • Business Incorporation: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Renting of office facility and renovation of the facility: Completed
  • Conducting Feasibility Studies and market survey: Completed
  • Startup Capital Generation: Completed
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Printing of Promotional Materials: Completed
  • Recruitment of employees and drivers: In Progress
  • Purchase of the needed forklift, furniture, office equipment, electronic appliances and facility facelift: In progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business (Business PR) : In Progress
  • Health and Safety and Fire Safety Arrangement: In Progress
  • Establishing business relationship with key players in the industry (networking and membership of relevant organizations and chambers of commerce) and cargo airline operators: Completed

sea cargo business plan

Transport Logistic and Air Cargo SE Asia: Fueling Regional Economic Growth

Transport logistic SEA & air cargo SEA

Published Sep 3, 2024 1:55 PM by The Maritime Executive

[By: Transport logistic SEA & air cargo SEA]

The second edition of transport logistic Southeast Asia and air cargo Southeast Asia is proud to announce its return to the Sands Expo and Convention Centre in Singapore from October 29 to 31, 2025. As the most influential meeting place for logistics, mobility, IT, supply chain management, and air cargo sectors in Southeast Asia, the event is set to welcome over 10,000 attendees, 300 exhibitors, and will cover 15,000 sqm of exhibition space.

“The synergy at the event was palpable. It’s a melting pot where industry professionals from various sectors—medical devices, electronics, and FMCG—come together, leading to a surge in brand awareness and business inquiries for us.” shared Sukrisno Chiuman, Managing Director, Satsaco Group.

Southeast Asia: The Heart of Global Logistics Southeast Asia’s strategic geographic location and its role as a hub for global trade make it an essential market for the logistics and air cargo sectors. The region’s rapid economic growth and expanding consumer base offer a wealth of opportunities for industry players.

“Our debut at the trade fair was a resounding success, forging new partnerships and opening doors to potential business opportunities. We’re eagerly looking forward to the next edition,” expressed Gianluca Marcangelo, Head of Industry Relations and Marketing, Challenge Group.

Innovation Features of the Event: Future Logistics Zone: The showcase of the latest advancements in logistics, featuring state-of-the-art equipment, autonomous vehicles, drones, smart warehousing, including prototypes and models that set to revolutionize logistics and air cargo industry.

Innovation Hub: The platform for cutting-edge innovations, presenting AI, IoT, blockchain, robotics, and renewable energy solutions that are reshaping the logistics landscape.

“Transport logistic SEA and air cargo SEA have proven to be an exceptional platform for expanding our network and establishing a foothold in the Southeast Asia region. It’s not just a local hub; it’s where the global logistics community converges.” highlighted Theresa Groninger, Head of Sales & Marketing, Cellumation GmbH.

Singapore: The Ideal Locale Singapore’s reputation as a global logistics hub is further solidified by the world-class facilities at the Sands Expo & Convention Centre. The city-state’s dedication to innovation and sustainability perfectly complements the event’s ambition, promising an unforgettable and transformative experience for all participants.

"We anticipate the 2025 edition to be even more impactful, with increased participation and groundbreaking innovations that will set new benchmarks in the industry. Our focus on sustainability, resilience, and innovation will address today’s global challenges and drive the future of logistics and air cargo,” stated by Michael Wilton, CEO & Managing Director, MMI Asia Pte Ltd.

Join us at the Sands Expo & Convention Centre in Singapore for an insightful journey into the future of logistics and air cargo, where innovation and tradition converge. For more information, please visit: transportlogisticsea.com

Event Name: transport logistic Southeast Asia & air cargo Southeast Asia Event Date:  Wednesday, October 29, 2025 — Friday, October 31, 2025 Event Opening Hours:

  • October 29, 2025 & October 30, 2025: 10:00AM – 6:00PM (GMT +8)
  • October 31, 2025: 10:00AM – 5:00PM (GMT +8)

Venue & Location:  Sands Expo and Convention Centre, Singapore Website: transportlogisticsea.com | aircargosea.com Contact: +65 6236 0988 Email: [email protected]

Event Description: Transport logistic Southeast Asia and air cargo Southeast Asia will return for its second edition at the Sands Expo and Convention Centre in Singapore from October 29 to 31, 2025. As the region’s most influential meeting place for the logistics, mobility, supply chain management sectors, and air cargo. The event brings together industry luminaries to delve into the latest trends, challenges, and opportunities shaping the industry. With an anticipated attendance of over 13,500 professionals and a comprehensive program featuring more than 70 sessions, this is an unparalleled platform for networking, knowledge exchange, and business development.

The products and services herein described in this press release are not endorsed by The Maritime Executive.

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