how writing an effective speech

Speechwriting 101: Writing an Effective Speech

Whether you are a communications pro or a human resources executive, the time will come when you will need to write a speech for yourself or someone else.  when that time comes, your career may depend on your success..

J. Lyman MacInnis, a corporate coach,  Toronto Star  columnist, accounting executive and author of  “ The Elements of Great Public Speaking ,”  has seen careers stalled – even damaged – by a failure to communicate messages effectively before groups of people. On the flip side, solid speechwriting skills can help launch and sustain a successful career.  What you need are forethought and methodical preparation.

Know Your Audience

Learn as much as possible about the audience and the event.  This will help you target the insights, experience or knowledge you have that this group wants or needs:

• Why has the audience been brought together?
• What do the members of the audience have in common?
• How big an audience will it be?
• What do they know, and what do they need to know?
• Do they expect discussion about a specific subject and, if so, what?
• What is the audience’s attitude and knowledge about the subject of your talk?
• What is their attitude toward you as the speaker?
• Why are they interested in your topic?

Choose Your Core Message

If the core message is on target, you can do other things wrong. But if the message is wrong, it doesn’t matter what you put around it.  To write the most effective speech, you should have significant knowledge about your topic, sincerely care about it and be eager to talk about it.  Focus on a message that is relevant to the target audience, and remember: an audience wants opinion. If you offer too little substance, your audience will label you a lightweight.  If you offer too many ideas, you make it difficult for them to know what’s important to you.

Research and Organize

Research until you drop.  This is where you pick up the information, connect the ideas and arrive at the insights that make your talk fresh.  You’ll have an easier time if you gather far more information than you need.  Arrange your research and notes into general categories and leave space between them. Then go back and rearrange. Fit related pieces together like a puzzle.

Develop Structure to Deliver Your Message

First, consider whether your goal is to inform, persuade, motivate or entertain.  Then outline your speech and fill in the details:

• Introduction – The early minutes of a talk are important to establish your credibility and likeability.  Personal anecdotes often work well to get things started.  This is also where you’ll outline your main points.
• Body – Get to the issues you’re there to address, limiting them to five points at most.  Then bolster those few points with illustrations, evidence and anecdotes.  Be passionate: your conviction can be as persuasive as the appeal of your ideas.
• Conclusion – Wrap up with feeling as well as fact. End with something upbeat that will inspire your listeners.

You want to leave the audience exhilarated, not drained. In our fast-paced age, 20-25 minutes is about as long as anyone will listen attentively to a speech. As you write and edit your speech, the general rule is to allow about 90 seconds for every double-spaced page of copy.

Spice it Up

Once you have the basic structure of your speech, it’s time to add variety and interest.  Giving an audience exactly what it expects is like passing out sleeping pills. Remember that a speech is more like conversation than formal writing.  Its phrasing is loose – but without the extremes of slang, the incomplete thoughts, the interruptions that flavor everyday speech.

• Give it rhythm. A good speech has pacing.
• Vary the sentence structure. Use short sentences. Use occasional long ones to keep the audience alert. Fragments are fine if used sparingly and for emphasis.
• Use the active voice and avoid passive sentences. Active forms of speech make your sentences more powerful.
• Repeat key words and points. Besides helping your audience remember something, repetition builds greater awareness of central points or the main theme.
• Ask rhetorical questions in a way that attracts your listeners’ attention.
• Personal experiences and anecdotes help bolster your points and help you connect with the audience.
• Use quotes. Good quotes work on several levels, forcing the audience to think. Make sure quotes are clearly attributed and said by someone your audience will probably recognize.

Be sure to use all of these devices sparingly in your speeches. If overused, the speech becomes exaggerated. Used with care, they will work well to move the speech along and help you deliver your message in an interesting, compelling way.

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How to write a speech that your audience remembers

Whether in a work meeting or at an investor panel, you might give a speech at some point. And no matter how excited you are about the opportunity, the experience can be nerve-wracking . 

But feeling butterflies doesn’t mean you can’t give a great speech. With the proper preparation and a clear outline, apprehensive public speakers and natural wordsmiths alike can write and present a compelling message. Here’s how to write a good speech you’ll be proud to deliver.

What is good speech writing?

Good speech writing is the art of crafting words and ideas into a compelling, coherent, and memorable message that resonates with the audience. Here are some key elements of great speech writing:

• It begins with clearly understanding the speech's purpose and the audience it seeks to engage. 
• A well-written speech clearly conveys its central message, ensuring that the audience understands and retains the key points. 
• It is structured thoughtfully, with a captivating opening, a well-organized body, and a conclusion that reinforces the main message. 
• Good speech writing embraces the power of engaging content, weaving in stories, examples, and relatable anecdotes to connect with the audience on both intellectual and emotional levels. 

Ultimately, it is the combination of these elements, along with the authenticity and delivery of the speaker , that transforms words on a page into a powerful and impactful spoken narrative.

What makes a good speech?

A great speech includes several key qualities, but three fundamental elements make a speech truly effective:

Clarity and purpose

Remembering the audience, cohesive structure.

While other important factors make a speech a home run, these three elements are essential for writing an effective speech.

The main elements of a good speech

The main elements of a speech typically include:

• Introduction: The introduction sets the stage for your speech and grabs the audience's attention. It should include a hook or attention-grabbing opening, introduce the topic, and provide an overview of what will be covered.
• Opening/captivating statement: This is a strong statement that immediately engages the audience and creates curiosity about the speech topics.
• Thesis statement/central idea: The thesis statement or central idea is a concise statement that summarizes the main point or argument of your speech. It serves as a roadmap for the audience to understand what your speech is about.
• Body: The body of the speech is where you elaborate on your main points or arguments. Each point is typically supported by evidence, examples, statistics, or anecdotes. The body should be organized logically and coherently, with smooth transitions between the main points.
• Supporting evidence: This includes facts, data, research findings, expert opinions, or personal stories that support and strengthen your main points. Well-chosen and credible evidence enhances the persuasive power of your speech.
• Transitions: Transitions are phrases or statements that connect different parts of your speech, guiding the audience from one idea to the next. Effective transitions signal the shifts in topics or ideas and help maintain a smooth flow throughout the speech.
• Counterarguments and rebuttals (if applicable): If your speech involves addressing opposing viewpoints or counterarguments, you should acknowledge and address them. Presenting counterarguments makes your speech more persuasive and demonstrates critical thinking.
• Conclusion: The conclusion is the final part of your speech and should bring your message to a satisfying close. Summarize your main points, restate your thesis statement, and leave the audience with a memorable closing thought or call to action.
• Closing statement: This is the final statement that leaves a lasting impression and reinforces the main message of your speech. It can be a call to action, a thought-provoking question, a powerful quote, or a memorable anecdote.
• Delivery and presentation: How you deliver your speech is also an essential element to consider. Pay attention to your tone, body language, eye contact , voice modulation, and timing. Practice and rehearse your speech, and try using the 7-38-55 rule to ensure confident and effective delivery.

While the order and emphasis of these elements may vary depending on the type of speech and audience, these elements provide a framework for organizing and delivering a successful speech.

How to structure a good speech

You know what message you want to transmit, who you’re delivering it to, and even how you want to say it. But you need to know how to start, develop, and close a speech before writing it. 

Think of a speech like an essay. It should have an introduction, conclusion, and body sections in between. This places ideas in a logical order that the audience can better understand and follow them. Learning how to make a speech with an outline gives your storytelling the scaffolding it needs to get its point across.

Here’s a general speech structure to guide your writing process:

• Explanation 1
• Explanation 2
• Explanation 3

How to write a compelling speech opener

Some research shows that engaged audiences pay attention for only 15 to 20 minutes at a time. Other estimates are even lower, citing that people stop listening intently in fewer than 10 minutes . If you make a good first impression at the beginning of your speech, you have a better chance of interesting your audience through the middle when attention spans fade. 

Implementing the INTRO model can help grab and keep your audience’s attention as soon as you start speaking. This acronym stands for interest, need, timing, roadmap, and objectives, and it represents the key points you should hit in an opening. 

Here’s what to include for each of these points: 

• Interest : Introduce yourself or your topic concisely and speak with confidence . Write a compelling opening statement using relevant data or an anecdote that the audience can relate to.
• Needs : The audience is listening to you because they have something to learn. If you’re pitching a new app idea to a panel of investors, those potential partners want to discover more about your product and what they can earn from it. Read the room and gently remind them of the purpose of your speech. 
• Timing : When appropriate, let your audience know how long you’ll speak. This lets listeners set expectations and keep tabs on their own attention span. If a weary audience member knows you’ll talk for 40 minutes, they can better manage their energy as that time goes on. 
• Routemap : Give a brief overview of the three main points you’ll cover in your speech. If an audience member’s attention starts to drop off and they miss a few sentences, they can more easily get their bearings if they know the general outline of the presentation.
• Objectives : Tell the audience what you hope to achieve, encouraging them to listen to the end for the payout. 

Writing the middle of a speech

The body of your speech is the most information-dense section. Facts, visual aids, PowerPoints — all this information meets an audience with a waning attention span. Sticking to the speech structure gives your message focus and keeps you from going off track, making everything you say as useful as possible.

Limit the middle of your speech to three points, and support them with no more than three explanations. Following this model organizes your thoughts and prevents you from offering more information than the audience can retain. 

Using this section of the speech to make your presentation interactive can add interest and engage your audience. Try including a video or demonstration to break the monotony. A quick poll or survey also keeps the audience on their toes. 

Wrapping the speech up

To you, restating your points at the end can feel repetitive and dull. You’ve practiced countless times and heard it all before. But repetition aids memory and learning , helping your audience retain what you’ve told them. Use your speech’s conclusion to summarize the main points with a few short sentences.

Try to end on a memorable note, like posing a motivational quote or a thoughtful question the audience can contemplate once they leave. In proposal or pitch-style speeches, consider landing on a call to action (CTA) that invites your audience to take the next step.

How to write a good speech

If public speaking gives you the jitters, you’re not alone. Roughly 80% of the population feels nervous before giving a speech, and another 10% percent experiences intense anxiety and sometimes even panic. 

The fear of failure can cause procrastination and can cause you to put off your speechwriting process until the last minute. Finding the right words takes time and preparation, and if you’re already feeling nervous, starting from a blank page might seem even harder.

But putting in the effort despite your stress is worth it. Presenting a speech you worked hard on fosters authenticity and connects you to the subject matter, which can help your audience understand your points better. Human connection is all about honesty and vulnerability, and if you want to connect to the people you’re speaking to, they should see that in you.

1. Identify your objectives and target audience

Before diving into the writing process, find healthy coping strategies to help you stop worrying . Then you can define your speech’s purpose, think about your target audience, and start identifying your objectives. Here are some questions to ask yourself and ground your thinking : 

• What purpose do I want my speech to achieve? 
• What would it mean to me if I achieved the speech’s purpose?
• What audience am I writing for? 
• What do I know about my audience? 
• What values do I want to transmit? 
• If the audience remembers one take-home message, what should it be? 
• What do I want my audience to feel, think, or do after I finish speaking? 
• What parts of my message could be confusing and require further explanation?

2. Know your audience

Understanding your audience is crucial for tailoring your speech effectively. Consider the demographics of your audience, their interests, and their expectations. For instance, if you're addressing a group of healthcare professionals, you'll want to use medical terminology and data that resonate with them. Conversely, if your audience is a group of young students, you'd adjust your content to be more relatable to their experiences and interests. 

3. Choose a clear message

Your message should be the central idea that you want your audience to take away from your speech. Let's say you're giving a speech on climate change. Your clear message might be something like, "Individual actions can make a significant impact on mitigating climate change." Throughout your speech, all your points and examples should support this central message, reinforcing it for your audience.

4. Structure your speech

Organizing your speech properly keeps your audience engaged and helps them follow your ideas. The introduction should grab your audience's attention and introduce the topic. For example, if you're discussing space exploration, you could start with a fascinating fact about a recent space mission. In the body, you'd present your main points logically, such as the history of space exploration, its scientific significance, and future prospects. Finally, in the conclusion, you'd summarize your key points and reiterate the importance of space exploration in advancing human knowledge.

5. Use engaging content for clarity

Engaging content includes stories, anecdotes, statistics, and examples that illustrate your main points. For instance, if you're giving a speech about the importance of reading, you might share a personal story about how a particular book changed your perspective. You could also include statistics on the benefits of reading, such as improved cognitive abilities and empathy.

6. Maintain clarity and simplicity

It's essential to communicate your ideas clearly. Avoid using overly technical jargon or complex language that might confuse your audience. For example, if you're discussing a medical breakthrough with a non-medical audience, explain complex terms in simple, understandable language.

7. Practice and rehearse

Practice is key to delivering a great speech. Rehearse multiple times to refine your delivery, timing, and tone. Consider using a mirror or recording yourself to observe your body language and gestures. For instance, if you're giving a motivational speech, practice your gestures and expressions to convey enthusiasm and confidence.

8. Consider nonverbal communication

Your body language, tone of voice, and gestures should align with your message . If you're delivering a speech on leadership, maintain strong eye contact to convey authority and connection with your audience. A steady pace and varied tone can also enhance your speech's impact.

9. Engage your audience

Engaging your audience keeps them interested and attentive. Encourage interaction by asking thought-provoking questions or sharing relatable anecdotes. If you're giving a speech on teamwork, ask the audience to recall a time when teamwork led to a successful outcome, fostering engagement and connection.

10. Prepare for Q&A

Anticipate potential questions or objections your audience might have and prepare concise, well-informed responses. If you're delivering a speech on a controversial topic, such as healthcare reform, be ready to address common concerns, like the impact on healthcare costs or access to services, during the Q&A session.

By following these steps and incorporating examples that align with your specific speech topic and purpose, you can craft and deliver a compelling and impactful speech that resonates with your audience.

Tools for writing a great speech

There are several helpful tools available for speechwriting, both technological and communication-related. Here are a few examples:

• Word processing software: Tools like Microsoft Word, Google Docs, or other word processors provide a user-friendly environment for writing and editing speeches. They offer features like spell-checking, grammar correction, formatting options, and easy revision tracking.
• Presentation software: Software such as Microsoft PowerPoint or Google Slides is useful when creating visual aids to accompany your speech. These tools allow you to create engaging slideshows with text, images, charts, and videos to enhance your presentation.
• Speechwriting Templates: Online platforms or software offer pre-designed templates specifically for speechwriting. These templates provide guidance on structuring your speech and may include prompts for different sections like introductions, main points, and conclusions.
• Rhetorical devices and figures of speech: Rhetorical tools such as metaphors, similes, alliteration, and parallelism can add impact and persuasion to your speech. Resources like books, websites, or academic papers detailing various rhetorical devices can help you incorporate them effectively.
• Speechwriting apps: Mobile apps designed specifically for speechwriting can be helpful in organizing your thoughts, creating outlines, and composing a speech. These apps often provide features like voice recording, note-taking, and virtual prompts to keep you on track.
• Grammar and style checkers: Online tools or plugins like Grammarly or Hemingway Editor help improve the clarity and readability of your speech by checking for grammar, spelling, and style errors. They provide suggestions for sentence structure, word choice, and overall tone.
• Thesaurus and dictionary: Online or offline resources such as thesauruses and dictionaries help expand your vocabulary and find alternative words or phrases to express your ideas more effectively. They can also clarify meanings or provide context for unfamiliar terms.
• Online speechwriting communities: Joining online forums or communities focused on speechwriting can be beneficial for getting feedback, sharing ideas, and learning from experienced speechwriters. It's an opportunity to connect with like-minded individuals and improve your public speaking skills through collaboration.

Remember, while these tools can assist in the speechwriting process, it's essential to use them thoughtfully and adapt them to your specific needs and style. The most important aspect of speechwriting remains the creativity, authenticity, and connection with your audience that you bring to your speech.

5 tips for writing a speech

Behind every great speech is an excellent idea and a speaker who refined it. But a successful speech is about more than the initial words on the page, and there are a few more things you can do to help it land.

Here are five more tips for writing and practicing your speech:

1. Structure first, write second

If you start the writing process before organizing your thoughts, you may have to re-order, cut, and scrap the sentences you worked hard on. Save yourself some time by using a speech structure, like the one above, to order your talking points first. This can also help you identify unclear points or moments that disrupt your flow.

2. Do your homework

Data strengthens your argument with a scientific edge. Research your topic with an eye for attention-grabbing statistics, or look for findings you can use to support each point. If you’re pitching a product or service, pull information from company metrics that demonstrate past or potential successes. 

Audience members will likely have questions, so learn all talking points inside and out. If you tell investors that your product will provide 12% returns, for example, come prepared with projections that support that statement.

3. Sound like yourself

Memorable speakers have distinct voices. Think of Martin Luther King Jr’s urgent, inspiring timbre or Oprah’s empathetic, personal tone . Establish your voice — one that aligns with your personality and values — and stick with it. If you’re a motivational speaker, keep your tone upbeat to inspire your audience . If you’re the CEO of a startup, try sounding assured but approachable. 

4. Practice

As you practice a speech, you become more confident , gain a better handle on the material, and learn the outline so well that unexpected questions are less likely to trip you up. Practice in front of a colleague or friend for honest feedback about what you could change, and speak in front of the mirror to tweak your nonverbal communication and body language .

5. Remember to breathe

When you’re stressed, you breathe more rapidly . It can be challenging to talk normally when you can’t regulate your breath. Before your presentation, try some mindful breathing exercises so that when the day comes, you already have strategies that will calm you down and remain present . This can also help you control your voice and avoid speaking too quickly.

How to ghostwrite a great speech for someone else

Ghostwriting a speech requires a unique set of skills, as you're essentially writing a piece that will be delivered by someone else. Here are some tips on how to effectively ghostwrite a speech:

• Understand the speaker's voice and style : Begin by thoroughly understanding the speaker's personality, speaking style, and preferences. This includes their tone, humor, and any personal anecdotes they may want to include.
• Interview the speaker : Have a detailed conversation with the speaker to gather information about their speech's purpose, target audience, key messages, and any specific points they want to emphasize. Ask for personal stories or examples they may want to include.
• Research thoroughly : Research the topic to ensure you have a strong foundation of knowledge. This helps you craft a well-informed and credible speech.
• Create an outline : Develop a clear outline that includes the introduction, main points, supporting evidence, and a conclusion. Share this outline with the speaker for their input and approval.
• Write in the speaker's voice : While crafting the speech, maintain the speaker's voice and style. Use language and phrasing that feel natural to them. If they have a particular way of expressing ideas, incorporate that into the speech.
• Craft a captivating opening : Begin the speech with a compelling opening that grabs the audience's attention. This could be a relevant quote, an interesting fact, a personal anecdote, or a thought-provoking question.
• Organize content logically : Ensure the speech flows logically, with each point building on the previous one. Use transitions to guide the audience from one idea to the next smoothly.
• Incorporate engaging stories and examples : Include anecdotes, stories, and real-life examples that illustrate key points and make the speech relatable and memorable.
• Edit and revise : Edit the speech carefully for clarity, grammar, and coherence. Ensure the speech is the right length and aligns with the speaker's time constraints.
• Seek feedback : Share drafts of the speech with the speaker for their feedback and revisions. They may have specific changes or additions they'd like to make.
• Practice delivery : If possible, work with the speaker on their delivery. Practice the speech together, allowing the speaker to become familiar with the content and your writing style.
• Maintain confidentiality : As a ghostwriter, it's essential to respect the confidentiality and anonymity of the work. Do not disclose that you wrote the speech unless you have the speaker's permission to do so.
• Be flexible : Be open to making changes and revisions as per the speaker's preferences. Your goal is to make them look good and effectively convey their message.
• Meet deadlines : Stick to agreed-upon deadlines for drafts and revisions. Punctuality and reliability are essential in ghostwriting.
• Provide support : Support the speaker during their preparation and rehearsal process. This can include helping with cue cards, speech notes, or any other materials they need.

Remember that successful ghostwriting is about capturing the essence of the speaker while delivering a well-structured and engaging speech. Collaboration, communication, and adaptability are key to achieving this.

Give your best speech yet

Learn how to make a speech that’ll hold an audience’s attention by structuring your thoughts and practicing frequently. Put the effort into writing and preparing your content, and aim to improve your breathing, eye contact , and body language as you practice. The more you work on your speech, the more confident you’ll become.

The energy you invest in writing an effective speech will help your audience remember and connect to every concept. Remember: some life-changing philosophies have come from good speeches, so give your words a chance to resonate with others. You might even change their thinking.

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Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

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How to write a good speech in 7 steps

By:  Susan Dugdale  

- an easily followed format for writing a great speech

Did you know writing a speech doesn't have be an anxious, nail biting experience?

Unsure? Don't be.

You may have lived with the idea you were never good with words for a long time. Or perhaps giving speeches at school brought you out in cold sweats.

However learning how to write a speech is relatively straight forward when you learn to write out loud.

And that's the journey I am offering to take you on: step by step.

To learn quickly, go slow

Take all the time you need. This speech format has 7 steps, each building on the next.

Walk, rather than run, your way through all of them. Don't be tempted to rush. Familiarize yourself with the ideas. Try them out.

I know there are well-advertised short cuts and promises of 'write a speech in 5 minutes'. However in reality they only truly work for somebody who already has the basic foundations of speech writing in place.

The foundation of good speech writing 

These steps are the backbone of sound speech preparation. Learn and follow them well at the outset and yes, given more experience and practice you could probably flick something together quickly. Like any skill, the more it's used, the easier it gets.

In the meantime...

Step 1: Begin with a speech overview or outline

Are you in a hurry? Without time to read a whole page? Grab ... The Quick How to Write a Speech Checklist And come back to get the details later.

• WHO you are writing your speech for (your target audience)
• WHY you are preparing this speech. What's the main purpose of your speech? Is it to inform or tell your audience about something? To teach them a new skill or demonstrate something? To persuade or to entertain? (See 4 types of speeches: informative, demonstrative, persuasive and special occasion or entertaining for more.) What do you want them to think, feel or do as a result of listening the speech?
• WHAT your speech is going to be about (its topic) - You'll want to have thought through your main points and have ranked them in order of importance. And have sorted the supporting research you need to make those points effectively.
• HOW much time you have for your speech eg. 3 minutes, 5 minutes... The amount of time you've been allocated dictates how much content you need. If you're unsure check this page: how many words per minute in a speech: a quick reference guide . You'll find estimates of the number of words required for 1 - 10 minute speeches by slow, medium and fast talkers.

Use an outline

The best way to make sure you deliver a perfect speech is to start by carefully completing a speech outline covering the essentials: WHO, WHY, WHAT and HOW.

Beginning to write without thinking your speech through is a bit like heading off on a journey not knowing why you're traveling or where you're going to end up. You can find yourself lost in a deep, dark, murky muddle of ideas very quickly!

Pulling together a speech overview or outline is a much safer option. It's the map you'll follow to get where you want to go.

Get a blank speech outline template to complete

Click the link to find out a whole lot more about preparing a speech outline . ☺ You'll also find a free printable blank speech outline template.  I recommend using it!

Understanding speech construction

Before you begin to write, using your completed outline as a guide, let's briefly look at what you're aiming to prepare.

• an opening or introduction
• the body where the bulk of the information is given
• and an ending (or summary).

Imagine your speech as a sandwich

If you think of a speech as a sandwich you'll get the idea.

The opening and ending are the slices of bread holding the filling (the major points or the body of your speech) together.

You can build yourself a simple sandwich with one filling (one big idea) or you could go gourmet and add up to three or, even five. The choice is yours.

But whatever you choose to serve, as a good cook, you need to consider who is going to eat it! And that's your audience.

So let's find out who they are before we do anything else. 

Step 2: Know who you are talking to

Understanding your audience.

Did you know a  good speech is never written from the speaker's point of view?  ( If you need to know more about why check out this page on  building rapport .)

Begin with the most important idea/point on your outline.

Consider HOW you can explain (show, tell) that to your audience in the most effective way for them to easily understand it.   

Writing from the audience's point of view

To help you write from an audience point of view, it's a good idea to identify either a real person or the type of person who is most likely to be listening to you.

Make sure you select someone who represents the "majority" of the people who will be in your audience. That is they are neither struggling to comprehend you at the bottom of your scale or light-years ahead at the top.

Now imagine they are sitting next to you eagerly waiting to hear what you're going to say. Give them a name, for example, Joe, to help make them real.

Ask yourself

• How do I need to tailor my information to meet Joe's needs? For example, do you tell personal stories to illustrate your main points? Absolutely! Yes. This is a very powerful technique. (Click storytelling in speeches to find out more.)
• What type or level of language is right for Joe as well as my topic? For example if I use jargon (activity, industry or profession specific vocabulary) will it be understood?

Step 3: Writing as you speak

Writing oral language.

Write down what you want to say about your first main point as if you were talking directly to Joe.

If it helps, say it all out loud before you write it down and/or record it.

Use the information below as a guide

(Click to download The Characteristics of Spoken Language  as a pdf.) 

You do not have to write absolutely everything you're going to say down * but you do need to write down, or outline, the sequence of ideas to ensure they are logical and easily followed.

Remember too, to explain or illustrate your point with examples from your research. 

( * Tip: If this is your first speech the safety net of having everything written down could be just what you need. It's easier to recover from a patch of jitters when you have a word by word manuscript than if you have either none, or a bare outline. Your call!)

Step 4: Checking tone and language

The focus of this step is re-working what you've done in Step 2 and 3.

You identified who you were talking to (Step 2) and in Step 3, wrote up your first main point.  Is it right? Have you made yourself clear?  Check it.

How well you complete this step depends on how well you understand the needs of the people who are going to listen to your speech.

Please do not assume because you know what you're talking about the person (Joe) you've chosen to represent your audience will too. Joe is not a mind-reader!

How to check what you've prepared

• Check the "tone" of your language . Is it right for the occasion, subject matter and your audience?
• Check the length of your sentences. You need short sentences. If they're too long or complicated you risk losing your listeners.

Check for jargon too. These are industry, activity or group exclusive words.

For instance take the phrase: authentic learning . This comes from teaching and refers to connecting lessons to the daily life of students. Authentic learning is learning that is relevant and meaningful for students. If you're not a teacher you may not understand the phrase.

The use of any vocabulary requiring insider knowledge needs to be thought through from the audience perspective. Jargon can close people out.

• Read what you've written out loud. If it flows naturally, in a logical manner, continue the process with your next main idea. If it doesn't, rework.

We use whole sentences and part ones, and we mix them up with asides or appeals e.g. "Did you get that? Of course you did. Right...Let's move it along. I was saying ..."

Click for more about the differences between spoken and written language .

And now repeat the process

Repeat this process for the remainder of your main ideas.

Because you've done the first one carefully, the rest should follow fairly easily.

Step 5: Use transitions

Providing links or transitions between main ideas.

Between each of your main ideas you need to provide a bridge or pathway for your audience. The clearer the pathway or bridge, the easier it is for them to make the transition from one idea to the next.

If your speech contains more than three main ideas and each is building on the last, then consider using a "catch-up" or summary as part of your transitions.

Is your speech being evaluated? Find out exactly what aspects you're being assessed on using this standard speech evaluation form

Link/transition examples

A link can be as simple as:

"We've explored one scenario for the ending of Block Buster 111, but let's consider another. This time..."

What follows this transition is the introduction of Main Idea Two.

Here's a summarizing link/transition example:

"We've ended Blockbuster 111 four ways so far. In the first, everybody died. In the second, everybody died BUT their ghosts remained to haunt the area. In the third, one villain died. His partner reformed and after a fight-out with the hero, they both strode off into the sunset, friends forever. In the fourth, the hero dies in a major battle but is reborn sometime in the future.

And now what about one more? What if nobody died? The fifth possibility..."

Go back through your main ideas checking the links. Remember Joe as you go. Try each transition or link out loud and really listen to yourself. Is it obvious? Easily followed?

Keep them if they are clear and concise.

For more about transitions (with examples) see Andrew Dlugan's excellent article, Speech Transitions: Magical words and Phrases .

Step 6: The end of your speech

The ideal ending is highly memorable . You want it to live on in the minds of your listeners long after your speech is finished. Often it combines a call to action with a summary of major points.

Example speech endings

Example 1: The desired outcome of a speech persuading people to vote for you in an upcoming election is that they get out there on voting day and do so. You can help that outcome along by calling them to register their support by signing a prepared pledge statement as they leave.

"We're agreed we want change. You can help us give it to you by signing this pledge statement as you leave. Be part of the change you want to see!

Example 2: The desired outcome is increased sales figures. The call to action is made urgent with the introduction of time specific incentives.

"You have three weeks from the time you leave this hall to make that dream family holiday in New Zealand yours. Can you do it? Will you do it? The kids will love it. Your wife will love it. Do it now!"

How to figure out the right call to action

A clue for working out what the most appropriate call to action might be, is to go back to your original purpose for giving the speech.

• Was it to motivate or inspire?
• Was it to persuade to a particular point of view?
• Was it to share specialist information?
• Was it to celebrate a person, a place, time or event?

Ask yourself what you want people to do as a result of having listened to your speech.

For more about ending speeches

Visit this page for more about how to end a speech effectively . You'll find two additional types of speech endings with examples.

Write and test

Write your ending and test it out loud. Try it out on a friend, or two. Is it good? Does it work?

Step 7: The introduction

Once you've got the filling (main ideas) the linking and the ending in place, it's time to focus on the introduction.

The introduction comes last as it's the most important part of your speech. This is the bit that either has people sitting up alert or slumped and waiting for you to end. It's the tone setter!

What makes a great speech opening?

Ideally you want an opening that makes listening to you the only thing the 'Joes' in the audience want to do.

You want them to forget they're hungry or that their chair is hard or that their bills need paying.

The way to do that is to capture their interest straight away. You do this with a "hook".

Hooks to catch your audience's attention

Hooks come in as many forms as there are speeches and audiences. Your task is work out what specific hook is needed to catch your audience.

Go back to the purpose. Why are you giving this speech?

Once you have your answer, consider your call to action. What do you want the audience to do, and, or take away, as a result of listening to you?

Next think about the imaginary or real person you wrote for when you were focusing on your main ideas.

Choosing the best hook

• Is it humor?
• Would shock tactics work?
• Is it a rhetorical question?
• Is it formality or informality?
• Is it an outline or overview of what you're going to cover, including the call to action?
• Or is it a mix of all these elements?

A hook example

Here's an example from a fictional political speech. The speaker is lobbying for votes. His audience are predominately workers whose future's are not secure.

"How's your imagination this morning? Good? (Pause for response from audience) Great, I'm glad. Because we're going to put it to work starting right now.

I want you to see your future. What does it look like? Are you happy? Is everything as you want it to be? No? Let's change that. We could do it. And we could do it today.

At the end of this speech you're going to be given the opportunity to change your world, for a better one ...

No, I'm not a magician. Or a simpleton with big ideas and precious little commonsense. I'm an ordinary man, just like you. And I have a plan to share!"

And then our speaker is off into his main points supported by examples. The end, which he has already foreshadowed in his opening, is the call to vote for him.

Prepare several hooks

Experiment with several openings until you've found the one that serves your audience, your subject matter and your purpose best.

For many more examples of speech openings go to: how to write a speech introduction . You'll find 12 of the very best ways to start a speech.

That completes the initial seven steps towards writing your speech. If you've followed them all the way through, congratulations, you now have the text of your speech!

Although you might have the words, you're still a couple of steps away from being ready to deliver them. Both of them are essential if you want the very best outcome possible. They are below. Please take them.

Step 8: Checking content and timing

This step pulls everything together.

Check once, check twice, check three times & then once more!

Go through your speech really carefully.

On the first read through check you've got your main points in their correct order with supporting material, plus an effective introduction and ending.

On the second read through check the linking passages or transitions making sure they are clear and easily followed.

On the third reading check your sentence structure, language use and tone.

Double, triple check the timing

Now go though once more.

This time read it aloud slowly and time yourself.

If it's too long for the time allowance you've been given make the necessary cuts.

Start by looking at your examples rather than the main ideas themselves. If you've used several examples to illustrate one principal idea, cut the least important out.

Also look to see if you've repeated yourself unnecessarily or, gone off track. If it's not relevant, cut it.

Repeat the process, condensing until your speech fits the required length, preferably coming in just under your time limit.

You can also find out how approximately long it will take you to say the words you have by using this very handy words to minutes converter . It's an excellent tool, one I frequently use. While it can't give you a precise time, it does provide a reasonable estimate.

Step 9: Rehearsing your speech

And NOW you are finished with writing the speech, and are ready for REHEARSAL .

Please don't be tempted to skip this step. It is not an extra thrown in for good measure. It's essential.

The "not-so-secret" secret of successful speeches combines good writing with practice, practice and then, practicing some more.

Go to how to practice public speaking and you'll find rehearsal techniques and suggestions to boost your speech delivery from ordinary to extraordinary.

The Quick How to Write a Speech Checklist

Before you begin writing you need:.

• Your speech OUTLINE with your main ideas ranked in the order you're going to present them. (If you haven't done one complete this 4 step sample speech outline . It will make the writing process much easier.)
• Your RESEARCH
• You also need to know WHO you're speaking to, the PURPOSE of the speech and HOW long you're speaking for

The basic format

• the body where you present your main ideas

Split your time allowance so that you spend approximately 70% on the body and 15% each on the introduction and ending.

How to write the speech

• Write your main ideas out incorporating your examples and research
• Link them together making sure each flows in a smooth, logical progression
• Write your ending, summarizing your main ideas briefly and end with a call for action
• Write your introduction considering the 'hook' you're going to use to get your audience listening
• An often quoted saying to explain the process is: Tell them what you're going to tell them (Introduction) Tell them (Body of your speech - the main ideas plus examples) Tell them what you told them (The ending)

TEST before presenting. Read aloud several times to check the flow of material, the suitability of language and the timing.

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What this handout is about

This handout will help you create an effective speech by establishing the purpose of your speech and making it easily understandable. It will also help you to analyze your audience and keep the audience interested.

What’s different about a speech?

Writing for public speaking isn’t so different from other types of writing. You want to engage your audience’s attention, convey your ideas in a logical manner and use reliable evidence to support your point. But the conditions for public speaking favor some writing qualities over others. When you write a speech, your audience is made up of listeners. They have only one chance to comprehend the information as you read it, so your speech must be well-organized and easily understood. In addition, the content of the speech and your delivery must fit the audience.

What’s your purpose?

People have gathered to hear you speak on a specific issue, and they expect to get something out of it immediately. And you, the speaker, hope to have an immediate effect on your audience. The purpose of your speech is to get the response you want. Most speeches invite audiences to react in one of three ways: feeling, thinking, or acting. For example, eulogies encourage emotional response from the audience; college lectures stimulate listeners to think about a topic from a different perspective; protest speeches in the Pit recommend actions the audience can take.

As you establish your purpose, ask yourself these questions:

• What do you want the audience to learn or do?
• If you are making an argument, why do you want them to agree with you?
• If they already agree with you, why are you giving the speech?
• How can your audience benefit from what you have to say?

Audience analysis

If your purpose is to get a certain response from your audience, you must consider who they are (or who you’re pretending they are). If you can identify ways to connect with your listeners, you can make your speech interesting and useful.

As you think of ways to appeal to your audience, ask yourself:

• What do they have in common? Age? Interests? Ethnicity? Gender?
• Do they know as much about your topic as you, or will you be introducing them to new ideas?
• Why are these people listening to you? What are they looking for?
• What level of detail will be effective for them?
• What tone will be most effective in conveying your message?
• What might offend or alienate them?

For more help, see our handout on audience .

Creating an effective introduction

Get their attention, otherwise known as “the hook”.

Think about how you can relate to these listeners and get them to relate to you or your topic. Appealing to your audience on a personal level captures their attention and concern, increasing the chances of a successful speech. Speakers often begin with anecdotes to hook their audience’s attention. Other methods include presenting shocking statistics, asking direct questions of the audience, or enlisting audience participation.

Establish context and/or motive

Explain why your topic is important. Consider your purpose and how you came to speak to this audience. You may also want to connect the material to related or larger issues as well, especially those that may be important to your audience.

Get to the point

Tell your listeners your thesis right away and explain how you will support it. Don’t spend as much time developing your introductory paragraph and leading up to the thesis statement as you would in a research paper for a course. Moving from the intro into the body of the speech quickly will help keep your audience interested. You may be tempted to create suspense by keeping the audience guessing about your thesis until the end, then springing the implications of your discussion on them. But if you do so, they will most likely become bored or confused.

For more help, see our handout on introductions .

Making your speech easy to understand

Repeat crucial points and buzzwords.

Especially in longer speeches, it’s a good idea to keep reminding your audience of the main points you’ve made. For example, you could link an earlier main point or key term as you transition into or wrap up a new point. You could also address the relationship between earlier points and new points through discussion within a body paragraph. Using buzzwords or key terms throughout your paper is also a good idea. If your thesis says you’re going to expose unethical behavior of medical insurance companies, make sure the use of “ethics” recurs instead of switching to “immoral” or simply “wrong.” Repetition of key terms makes it easier for your audience to take in and connect information.

Incorporate previews and summaries into the speech

For example:

“I’m here today to talk to you about three issues that threaten our educational system: First, … Second, … Third,”

“I’ve talked to you today about such and such.”

These kinds of verbal cues permit the people in the audience to put together the pieces of your speech without thinking too hard, so they can spend more time paying attention to its content.

Use especially strong transitions

This will help your listeners see how new information relates to what they’ve heard so far. If you set up a counterargument in one paragraph so you can demolish it in the next, begin the demolition by saying something like,

“But this argument makes no sense when you consider that . . . .”

If you’re providing additional information to support your main point, you could say,

“Another fact that supports my main point is . . . .”

Helping your audience listen

Rely on shorter, simpler sentence structures.

Don’t get too complicated when you’re asking an audience to remember everything you say. Avoid using too many subordinate clauses, and place subjects and verbs close together.

Too complicated:

The product, which was invented in 1908 by Orville Z. McGillicuddy in Des Moines, Iowa, and which was on store shelves approximately one year later, still sells well.

Easier to understand:

Orville Z. McGillicuddy invented the product in 1908 and introduced it into stores shortly afterward. Almost a century later, the product still sells well.

Limit pronoun use

Listeners may have a hard time remembering or figuring out what “it,” “they,” or “this” refers to. Be specific by using a key noun instead of unclear pronouns.

Pronoun problem:

The U.S. government has failed to protect us from the scourge of so-called reality television, which exploits sex, violence, and petty conflict, and calls it human nature. This cannot continue.

Why the last sentence is unclear: “This” what? The government’s failure? Reality TV? Human nature?

More specific:

The U.S. government has failed to protect us from the scourge of so-called reality television, which exploits sex, violence, and petty conflict, and calls it human nature. This failure cannot continue.

Keeping audience interest

Incorporate the rhetorical strategies of ethos, pathos, and logos.

When arguing a point, using ethos, pathos, and logos can help convince your audience to believe you and make your argument stronger. Ethos refers to an appeal to your audience by establishing your authenticity and trustworthiness as a speaker. If you employ pathos, you appeal to your audience’s emotions. Using logos includes the support of hard facts, statistics, and logical argumentation. The most effective speeches usually present a combination these rhetorical strategies.

Use statistics and quotations sparingly

Include only the most striking factual material to support your perspective, things that would likely stick in the listeners’ minds long after you’ve finished speaking. Otherwise, you run the risk of overwhelming your listeners with too much information.

Watch your tone

Be careful not to talk over the heads of your audience. On the other hand, don’t be condescending either. And as for grabbing their attention, yelling, cursing, using inappropriate humor, or brandishing a potentially offensive prop (say, autopsy photos) will only make the audience tune you out.

Creating an effective conclusion

Restate your main points, but don’t repeat them.

“I asked earlier why we should care about the rain forest. Now I hope it’s clear that . . .” “Remember how Mrs. Smith couldn’t afford her prescriptions? Under our plan, . . .”

Call to action

Speeches often close with an appeal to the audience to take action based on their new knowledge or understanding. If you do this, be sure the action you recommend is specific and realistic. For example, although your audience may not be able to affect foreign policy directly, they can vote or work for candidates whose foreign policy views they support. Relating the purpose of your speech to their lives not only creates a connection with your audience, but also reiterates the importance of your topic to them in particular or “the bigger picture.”

Practicing for effective presentation

Once you’ve completed a draft, read your speech to a friend or in front of a mirror. When you’ve finished reading, ask the following questions:

• Which pieces of information are clearest?
• Where did I connect with the audience?
• Where might listeners lose the thread of my argument or description?
• Where might listeners become bored?
• Where did I have trouble speaking clearly and/or emphatically?
• Did I stay within my time limit?

Other resources

• Toastmasters International is a nonprofit group that provides communication and leadership training.
• Allyn & Bacon Publishing’s Essence of Public Speaking Series is an extensive treatment of speech writing and delivery, including books on using humor, motivating your audience, word choice and presentation.

Works consulted

We consulted these works while writing this handout. This is not a comprehensive list of resources on the handout’s topic, and we encourage you to do your own research to find additional publications. Please do not use this list as a model for the format of your own reference list, as it may not match the citation style you are using. For guidance on formatting citations, please see the UNC Libraries citation tutorial . We revise these tips periodically and welcome feedback.

Boone, Louis E., David L. Kurtz, and Judy R. Block. 1997. Contemporary Business Communication . Upper Saddle River, NJ: Prentice Hall.

Ehrlich, Henry. 1994. Writing Effective Speeches . New York: Marlowe.

Lamb, Sandra E. 1998. How to Write It: A Complete Guide to Everything You’ll Ever Write . Berkeley: Ten Speed Press.

You may reproduce it for non-commercial use if you use the entire handout and attribute the source: The Writing Center, University of North Carolina at Chapel Hill

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• Presentations
• Public Speaking

The Best Source for PowerPoint Templates (With Unlimited Use)

Before we dive into how to make a speech, let's look at a powerful tool that can help you design your presentation.

Envato Elements is a great place to find PowerPoint templates to use with your speech. These presentation templates are professionally designed to impress.

Envato Elements is an excellent value because you get unlimited access to digital elements once you become a subscriber. Envato Elements has more than just presentation templates . You get:

• stock images
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To become a subscriber, just sign up and pay a low monthly fee.

Sample Public Speaking Scenario

Here's a possible public speaking scenario:

You've just opened a small web design business in your town, and you join the town Chamber of Commerce. As a result, you're invited to give a short, five-minute presentation at the next Chamber of Commerce meeting.

Coming up with a public speaking speech for the scenario described above could be a challenge if you've never written or given a public speech before. Fortunately, there are some speech-writing steps that you can use that'll make speech writing easier.

Let's use this example and walk through the steps for writing a speech.

7 Steps for Writing a Speech

The steps for writing a speech for public speaking are like the steps for writing a presentation in general. But at each stage of the writing process, you need to keep your audience in mind:

1. Research Your Audience

Whenever you do any type of writing you need to consider who you're trying to reach with your writing. Speech writing is no different. The more you know about your target audience, the more effective your writing will be.

In the example above, you know that your audience is going to be the other members of the Chamber of Commerce. They're likely to be small business owners just like you are.

What to Do After You Research Your Audience:

Once you've defined your audience, you can gear your speech towards them. To do this, ask yourself questions like:

• What does this audience need?
• What problem can I solve for them?
• Is there anything else I need to consider about my listeners?

In the example we're using for this tutorial, most small businesses in your town fit one of the following three situations:

• They've got a website that works well.
• They've got a website, but the design is outdated or doesn't work well.
• They don't have a website.

2. Select a Topic

In this example your topic is already given. You've been invited to introduce your business. But you also know that the speech is going to be fairly short--only five minutes long.

While it's always a good idea to keep a speech focused, this is especially important for a short speech.

If I were writing the public speaking speech for the scenario we're working with, I'd narrow the topic down like this:

• Create a list of the strengths of my business.
• Compare the list of business strengths to the problems I observed with the other members' websites in the previous step.
• Focus my presentation on the areas where my business strengths meet weaknesses (needs) of other Chamber of Commerce members.

Let's say that I noticed that quite a few members of the chamber have websites that use outdated fonts, and the sites aren't mobile-friendly. Instead of listing everything my web design business could possibly do, I'd focus my short speech on those areas where I observed a need.

You can use a similar process to narrow the topic down any time you need to write a speech.

Avoid the temptation of trying to cover too much information. Most people are so overwhelmed by the sheer amount of new data they receive each day that they can't keep up with it all. Your listeners are more likely to remember your public speaking speech if it's tightly focused on one or two points.

3. Research Your Topic

In the example we've been going over, you probably don't need to do a lot of research. And you've already narrowed your topic down.

But some public speaking situations may require that that you cover a topic that you're less familiar with. For more detailed speech writing tips on how to study your subject (and other public speaking tips), review the tutorial:

4. Write Your Speech

Once you've completed the steps above, you're ready to write your speech. Here are some basic speech writing tips:

• Begin with an outline . To create a speech your audience will remember, you've got to be organized. An outline is one of the best ways to organize your thoughts.
• Use a conversational tone . Write your speech the way you would normally talk. Work in some small talk or humor, if appropriate.
• Use the speaker notes . Typically, speaker notes aren't seen by the audience. So, this is a good place to put reminders to yourself.
• Be specific . It's better to give examples or statistics to support a point than it is to make a vague statement.
• Use short sentences . It's likely you're not going to give your speech word for word anyway. Shorter sentences are easier to remember.

In this example scenario for the short speech we're preparing for the Chamber of Commerce, your outline could look something like this:

• Introduction . Give your name and the name of your business. (Show title slide of website home page with URL)
• Type of Business . Describe what you do in a sentence or two. (Show slide with bulleted list)
• Give example of a recent web design project . Emphasize areas that you know the other businesses need. (Show slides with examples)
• Conclusion.  Let the audience know that you'd be happy to help with their web design needs. Offer to talk to anyone who's interested after the meeting. (Show closing slide that includes contact information)
• Give out handouts . Many presentation software packages allow you to print out your speech as a handout. For a networking-type presentation like the one in our example, this can be a good idea since it gives your listeners something to take with them that's got your contact information on it.

That simple speech format should be enough for the short speech in our example. If you find it's too short when you practice, you can always add more slides with examples.

If you've been asked to give a short speech, you can change the speech format above to fit your needs. If you're giving a longer speech, be sure to plan for audience breaks and question and answer sessions as you write.

5. Select a Presentation Tool

For most presentations, you'll want to use a professional presentation tool such as PowerPoint, Google Slides, or a similar package. A presentation tool allows you to add visual interest to your public speaking speech. Many of them allow you to add video or audio to further engage your audience.

If you don't already have a presentation tool, these tutorials can help you find the right one for your needs:

Once you've chosen a presentation tool, you're ready to choose a template for your presentation.

6. Select a Template and Finish

A presentation template controls the look and feel of your presentation. A good template design can make the difference between a memorable public speech with eye-catching graphics and a dull, forgettable talk.

You could design your own presentation template from scratch. But, if you've never designed a presentation template before, the result might look less than professional. And it could take a long time to get a good template. Plus, hiring a designer to create an original presentation template can be pricey.

A smart shortcut for most small business owners is to invest in a professional presentation template. They can customize it to fit with their branding and marketing materials. If you choose this option, you'll save time and money. Plus, with a professional presentation template you get a proven result.

You can find some great-looking presentation templates at  Envato Elements  or  GraphicRiver . To browse through some example templates, look at these articles:

Even a short speech like the one we've been using as an example in this tutorial could benefit from a good tutorial. If you've never used a template before, these PowerPoint tutorials can help:

7. How to Make a Public Speech

Now that you've completed all the steps above, you're ready to give your speech. Before you give your speech publicly, though, there are a few things you should remember:

• Don't read your speech . If you can, memorize your speech. If you can't, it's okay to use note cards or even your outline--but don't read those either. Just refer to them if you get stuck.
• Practice . Practice helps you get more comfortable with your speech. It'll also help you determine how your speech fits into the time slot you've been allotted.
• Do use visual aids . Of course, your presentation template adds a visual element to your public speech. But if other visual aids work with your presentation, they can be helpful as well.
• Dress comfortably, but professionally . The key is to fit in. If you're not sure how others at your meeting will be dressed, contact the organizer and ask.
• Speak and stand naturally . It's normal to be a little nervous but try to act as naturally as you can. Even if you make a mistake, keep going. Your audience probably won't even notice.
• Be enthusiastic . Excitement is contagious. If you're excited about your topic, your audience will likely be excited too.

In the example we're using in this tutorial (and with many public speaking opportunities), it's important not to disappear at the end of the meeting. Stick around and be prepared to interact individually with members of the audience. Have answers to questions anyone might have about your speech. And be sure to bring a stack of business cards to pass out.

5 Quick Tips to Make a Good Speech Great (& More Memorable)

After reading about the basics, here are some more tips on how to write a great speech really stand out:

1. Have a Strong Opening

Start your speech with a strong opening by presenting surprising facts or statistics. You could even start with a funny story or grand idea.

Another way to start your speech is to open with a question to spark your audience’s curiosity. If you engage your audience early in your speech, they're more likely to pay attention throughout your speech.

2. Connect With Your Audience

You want a speech that'll be memorable. One way to make your speech memorable is to connect with your audience. Using metaphors and analogies help your audience to connect and remember. For example, people use one writing tool to put the speech's theme in a 15-20 word short poem or memorable paragraph, then build your speech around it.

3. Have a Clear Structure

When writing your speech, have a clear path and a destination. Otherwise, you could have a disorganized speech. Messy speeches are unprofessional and forgettable. While writing your speech, leave out unnecessary information. Too many unnecessary details can cause people to lose focus.

4. Repeat Important Information

A key to writing memorable speeches is to repeat key phrases, words, and themes. When writing your speech, always bring your points back to your main point or theme. Repetition helps people remember your speech and drives home the topic of your speech.

5. Have a Strong Closing

Since the last thing that your audience listened to what your closing, they'll remember your closing the most. So, if your closing is forgettable, it can make your speech forgettable. So, recap your speech and repeat essential facts that you want the audience to remember in your closing.

Five PowerPoint Presentation Templates (From Envato Elements - For 2022)

If you’re writing a speech for a presentation, save time by using a premium presentation template:

1. Toetiec PowerPoint Presentation

Toetic PowerPoint Presentation has 90 unique slides and 1800 total slides that you can easily add your information onto. There are ten light and dark versions that come with this template. Also included in this template are vector icons, elements, and maps.

2. Suflen Multipurpose Presentation

Suflen Multipurpose Presentation template has a professional design that can work for any presentation topic. This template comes with over 450 total slides. With this template, you've got five color themes to choose from. Also, this template comes with illustrations, graphics, and picture placeholders.

3. Virtually PowerPoint

Virtually PowerPoint template is a modern and minimal style presentation template. This template comes with over 50 slides. You can use this template for any presentation theme.

4. Amarish PowerPoint Template

Amarish PowerPoint Template comes with five color themes that allow you to choose the color you want. This template is another multipurpose template that can work for any purpose. Also, this template comes with over 150 total slides and infographics, illustrations, and graphics.

5. Qubica PowerPoint Template

Qubica PowerPoint Template comes with over 150 total slides and five premade color themes. Easily add images into your presentation template by dragging the image of your choice into the picture placeholder. Everything in this template is entirely editable.

Learn More About How to Write a Great Speech

Here are some other tutorials that provide more information on giving a speech:

Learn More About Making Great Presentations

Download The Complete Guide to Making Great Presentations eBook now for FREE with a subscription to the Tuts+ Business Newsletter. Get your ideas formed into a powerful presentation that'll move your audience!

Make Your Next Speech Your Best Ever!

You've just learned how to write a good public speaking speech. You've been given a sample speech format and plenty of other speech writing tips and resources on how to write a good speech. You've seen some templates that'll really make a PowerPoint stand out.

Now, it's up to you to write the best speech for your needs. Good luck!

Editorial Note: This post has been updated with contributions from Sarah Joy . Sarah is a freelance instructor for Envato Tuts+.

10 Tips for Improving Your Public Speaking Skills

Few are immune to the fear of public speaking. Marjorie North offers 10 tips for speakers to calm the nerves and deliverable memorable orations.

Marjorie North

Snakes? Fine. Flying? No problem. Public speaking? Yikes! Just thinking about public speaking — routinely described as one of the greatest (and most common) fears — can make your palms sweat. But there are many ways to tackle this anxiety and learn to deliver a memorable speech.

In part one of this series,  Mastering the Basics of Communication , I shared strategies to improve how you communicate. In part two, How to Communicate More Effectively in the Workplace , I examined how to apply these techniques as you interact with colleagues and supervisors in the workplace. For the third and final part of this series, I’m providing you with public speaking tips that will help reduce your anxiety, dispel myths, and improve your performance.

Here Are My 10 Tips for Public Speaking:

1. nervousness is normal. practice and prepare.

All people feel some physiological reactions like pounding hearts and trembling hands. Do not associate these feelings with the sense that you will perform poorly or make a fool of yourself. Some nerves are good. The adrenaline rush that makes you sweat also makes you more alert and ready to give your best performance.

The best way to overcome anxiety is to prepare, prepare, and prepare some more. Take the time to go over your notes several times. Once you have become comfortable with the material, practice — a lot. Videotape yourself, or get a friend to critique your performance.

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2. Know Your Audience. Your Speech Is About Them, Not You.

Before you begin to craft your message, consider who the message is intended for. Learn as much about your listeners as you can. This will help you determine your choice of words, level of information, organization pattern, and motivational statement.

3. Organize Your Material in the Most Effective Manner to Attain Your Purpose.

Create the framework for your speech. Write down the topic, general purpose, specific purpose, central idea, and main points. Make sure to grab the audience’s attention in the first 30 seconds.

4. Watch for Feedback and Adapt to It.

Keep the focus on the audience. Gauge their reactions, adjust your message, and stay flexible. Delivering a canned speech will guarantee that you lose the attention of or confuse even the most devoted listeners.

5. Let Your Personality Come Through.

Be yourself, don’t become a talking head — in any type of communication. You will establish better credibility if your personality shines through, and your audience will trust what you have to say if they can see you as a real person.

6. Use Humor, Tell Stories, and Use Effective Language.

Inject a funny anecdote in your presentation, and you will certainly grab your audience’s attention. Audiences generally like a personal touch in a speech. A story can provide that.

7. Don’t Read Unless You Have to. Work from an Outline.

Reading from a script or slide fractures the interpersonal connection. By maintaining eye contact with the audience, you keep the focus on yourself and your message. A brief outline can serve to jog your memory and keep you on task.

8. Use Your Voice and Hands Effectively. Omit Nervous Gestures.

Nonverbal communication carries most of the message. Good delivery does not call attention to itself, but instead conveys the speaker’s ideas clearly and without distraction.

9. Grab Attention at the Beginning, and Close with a Dynamic End.

Do you enjoy hearing a speech start with “Today I’m going to talk to you about X”? Most people don’t. Instead, use a startling statistic, an interesting anecdote, or concise quotation. Conclude your speech with a summary and a strong statement that your audience is sure to remember.

10. Use Audiovisual Aids Wisely.

Too many can break the direct connection to the audience, so use them sparingly. They should enhance or clarify your content, or capture and maintain your audience’s attention.

Practice Does Not Make Perfect

Good communication is never perfect, and nobody expects you to be perfect. However, putting in the requisite time to prepare will help you deliver a better speech. You may not be able to shake your nerves entirely, but you can learn to minimize them.

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About the Author

North is a consultant for political candidates, physicians, and lawyers, and runs a private practice specializing in public speaking, and executive communication skills. Previously, she was the clinical director in the department of speech and language pathology and audiology at Northeastern University.

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The 8 Key Elements of Highly Effective Speech

…and why your words barely matter.

Posted July 10, 2012 | Reviewed by Ekua Hagan

I’d like you to take a moment to experience the following sentence, taken from a recent article exploring the nature of human consciousness: “Neuroplastic mechanisms relevant to the growing number of empirical studies of the capacity of directed attention and mental effort systematically alter brain function.”

Exciting? Hardly! In fact, most of the words you read barely register in your brain, and most of the words you speak barely register in the listener’s brain. In fact, research shows that words are the least important part of communication when you have face-to-face conversations with others. So before you utter another word to another person, memorize this list of the 8 key elements of highly effective speech:

• Gentle eye contact
• Kind facial expression
• Warm tone of voice
• Expressive hand and body gestures
• Relaxed disposition
• Slow speech rate
• The words themselves

Effective communication is based on trust, and if we don’t trust the speaker, we’re not going to listen to their words. Trust begins with eye contact because we need to see the person’s face to evaluate if they are being deceitful or not. In fact, when we are being watched, cooperation increases. [1] When we are not being watched, people tend to act more selfishly, with greater dishonesty. [2]

Gentle eye contact increases trustworthiness and encourages future cooperation, [3] and a happy gaze will increase emotional trust. [4] However, if we see the slightest bit of anger or fear on the speaker’s face, our trust will rapidly decrease. [5] But you can’t fake trustworthiness because the muscles around your mouth and eyes that reflect contentment and sincerity are involuntary. Solution: if you think about someone you love, or an event that brought you deep joy and satisfaction, a "Mona Lisa" smile will appear on your face and the muscles around your eyes will soften.

The tone of your voice is equally important when it comes to understanding what a person is really trying to say. If the facial expression expresses one emotion , but if the tone conveys a different one, neural dissonance takes place in the brain, causing the person confusion. [6] The result: trust erodes, suspicion increases, and cooperation decreases.

Researchers at the University of Amsterdam found that expressions of anger, contempt, disgust, fear, sadness, and surprise were better communicated through vocal tone than facial expression, whereas the face was more accurate for communicating expressions of joy, pride, and embarrassment . [7] And in business, a warm supportive voice is the sign of transformational leadership , generating more satisfaction, commitment, and cooperation between other members of the team. [8]

You can easily train your voice to convey more trust to others, and all you have to do is slow down and drop your pitch. This was tested at the University of Houston: when doctors reduced their speaking rate and pitch, especially when delivering bad news, the listener perceived them “as more caring and sympathetic.” [9] Harvard's Ted Kaptchuk also discovered that using a warm voice would double the healing power of a therapeutic treatment. [10]

If you want to express joy, your voice needs to become increasingly melodic, whereas sadness is spoken with a flat and monotonic voice. When we are angry, excited, or frightened, we raise the pitch and intensity of our voice, and there’s a lot of variability in both the speed and the tone. However, if the emotion is incongruent with the words you are using, it will create confusion for the listener. [11]

Gestures, and especially hand movements, are also important because they help orchestrate the language comprehension centers of your brain. [12] In fact, your brain needs to integrate both the sounds and body movements of the person who is speaking in order to accurately perceive what is meant. [13] From an evolutionary perspective, speech emerged from hand gestures and they both originate the same language area of the brain. [14] If our words and gestures are incongruent, it will create confusion in the listener’s brain. [15] Our suggestion: practice speaking in front of a mirror, consciously using your hands to “describe” the words you are speaking.

Your degree of relaxation is also reflected in your body language , facial expressions, and tone of voice, and any form of stress will convey a message of distrust . Why? Your stress tells the observer’s brain that there may be something wrong, and that stimulates defensive posturing in the listener. Research shows that even a one-minute relaxation exercise will increase activity in those parts of the brain that control language, communication, social awareness, mood-regulation, and decision-making . [16] Thus, a relaxed conversation allows for increased intimacy and empathy. Stress, however, causes us to talk too much because it hinders our ability to speak with clarity.

When you speak, slow down! Slow speech rates will increase the ability for the listener to comprehend what you are saying, and this is true for both young and older adults. [17] Slower speaking will also deepen that person’s respect for you, [18] Speaking slowly is not as natural as it may seem, and as children we automatically speak fast. But you can teach yourself, and your children to slow down by consciously cutting your speech rate in half. A slow voice has a calming effect on a person who is feeling anxious , whereas a loud fast voice will stimulate excitement, anger, or fear. [19]

Try this experiment: pair up with a partner and speak so slowly that … you … leave … 5 … seconds … of … silence … between … each … word. You’ll become aware of your negative inner speech that tells you that you should babble on endlessly and as fast as possible. It’s a trap, because the listener’s brain can only recall about 10 seconds of content! That’s why, when we train people in Compassionate Communication, we ask participants to speak only one sentence at a time, slowly, and then listen deeply as the other person speaks for ten seconds or less. This exercise will increase your overall consciousness about the importance of the first 7 elements of highly effective communication. Then, and only then, will you truly grasp the deeper meaning that is imparted by each word spoken by others.

But what about written communication, where you only have access to the words? When it comes to mutual comprehension, the written word pales in comparison to speech. To compensate, your brain imposes arbitrary meanings onto the words. You, the reader, give the words emotional impact that often differs from what the writer intended, which is why so many email correspondences get misinterpreted. And unless the writer fills in the blanks with specific emotional words and descriptive speech – storytelling – the reader will experience your writing as being flat, boring , dry, and probably more negative than you intended.

The solution: help the reader “paint a picture” in their mind with your words. Use concrete nouns and action verbs because they are easier for the reader’s brain to visualize. Words like “sunset” or “eat” are easy to see in the mind's eye, but words like “freedom” or “identify” force the brain to sort through too many conceptual frameworks. Instead, our lazy brain will skip over as many words as possible, especially the abstract ones. When this happens the deeper levels of meaning and feeling will be lost.

For more information on how to improve your speaking and listening skills, along with additional exercises to practice, see Words Can Change Your Brain: 12 Conversation Strategies for Building Trust, Reducing Conflict, and Increasing Intimacy (Newberg & Waldman, 2012, Hudson Street Press).

[1] Cues of being watched enhance cooperation in a real-world setting. Bateson M, Nettle D, Roberts G. Biol Lett. 2006 Sep 22;2(3):412-4.

[2] Effects of anonymity on antisocial behavior committed by individuals. Nogami T, Takai J. Psychol Rep. 2008 Feb;102(1):119-30.

[3] Eyes are on us, but nobody cares: are eye cues relevant for strong reciprocity? Fehr E, Schneider F. Proc Biol Sci. 2010 May 7;277(1686):1315-23.

[4] Evaluating faces on trustworthiness: an extension of systems for recognition of emotions signaling approach/avoidance behaviors. Todorov A. Ann N Y Acad Sci. 2008 Mar;1124:208-24.

[5] Common neural mechanisms for the evaluation of facial trustworthiness and emotional expressions as revealed by behavioral adaptation. Engell AD, Todorov A, Haxby JV. Perception. 2010;39(7):931-41.

[6] Use of affective prosody by young and older adults. Dupuis K, Pichora-Fuller MK. Psychol Aging. 2010 Mar;25(1):16-29.

[7] "Worth a thousand words": absolute and relative decoding of nonlinguistic affect vocalizations. Hawk ST, van Kleef GA, Fischer AH, van der Schalk J. Emotion. 2009 Jun;9(3):293-305.

[8] Leadership = Communication? The Relations of Leaders' Communication Styles with Leadership Styles, Knowledge Sharing and Leadership Outcomes. de Vries RE, Bakker-Pieper A, Oostenveld W. J Bus Psychol. 2010 Sep;25(3):367-380.

[9] Voice analysis during bad news discussion in oncology: reduced pitch, decreased speaking rate, and nonverbal communication of empathy. McHenry M, Parker PA, Baile WF, Lenzi R. Support Care Cancer. 2011 May 15.

[10] Components of placebo effect: randomised controlled trial in patients with irritable bowel syndrome. Kaptchuk TJ, Kelley JM, Conboy LA, Davis RB, Kerr CE, Jacobson EE, Kirsch I, Schyner RN, Nam BH, Nguyen LT, Park M, Rivers AL, McManus C, Kokkotou E, Drossman DA, Goldman P, Lembo AJ. BMJ. 2008 May 3;336(7651):999-1003.

[11] Use of affective prosody by young and older adults. Dupuis K, Pichora-Fuller MK. Psychol Aging. 2010 Mar;25(1):16-29.

[12] Gestures orchestrate brain networks for language understanding. Skipper JI, Goldin-Meadow S, Nusbaum HC, Small SL. Curr Biol. 2009 Apr 28;19(8):661-7.

[13] When language meets action: the neural integration of gesture and speech. Willems RM, Ozyürek A, Hagoort P. Cereb Cortex. 2007 Oct;17(10):2322-33.

[14] When the hands speak. Gentilucci M, Dalla Volta R, Gianelli C. J Physiol Paris. 2008 Jan-May;102(1-3):21-30. Epub 2008 Mar 18.

[15] How symbolic gestures and words interact with each other. Barbieri F, Buonocore A,Volta RD, Gentilucci M. Brain Lang. 2009 Jul;110(1):1-11.

[16i] Short-term meditation training improves attention and self-regulation. Tang YY, Ma Y, Wang J, Fan Y, Feng S, Lu Q, Yu Q, Sui D, Rothbart MK, Fan M, Posner MI. Proc Natl Acad Sci U S A. 2007 Oct 23;104(43):17152-6.

[17] Comprehension of speeded discourse by younger and older listeners. Gordon MS, Daneman M, Schneider BA. Exp Aging Res. 2009 Jul-Sep;35(3):277-96.

[18] Celerity and cajolery: rapid speech may promote or inhibit persuasion through its impact on message elaboration. Smith SM, Shaffer, DR. Pers Soc Psychol Bull. 1991 Dec;17(6):663-669.

[19] Voices of fear and anxiety and sadness and depression: the effects of speech rate and loudness on fear and anxiety and sadness and depression. Siegman AW, Boyle S. J Abnorm Psychol. 1993 Aug;102(3):430-7. The angry voice: its effects on the experience of anger and cardiovascular reactivity. Siegman AW, Anderson RA, Berger T. Psychosom Med. 1990 Nov-Dec;52(6):631-43.

Andrew Newberg, M.D ., and Mark Robert Waldman are the authors of Words Can Change Your Brain .

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Grow » thrive, 7 steps to writing a great speech.

These seven steps will help you write a memorable and effective speech.

If you’re preparing for a presentation, the work really begins when you sit down to write your speech. A great speech will engage the audience and can lead to greater personal and professional success. Here are seven steps to writing an effective speech.

Know what your core message is

When preparing to write a speech, you want to start by thinking about the core message you want to share. Your core message should be a topic you’re knowledgeable and passionate about and one that’s relevant to your audience.

The topic should be delivered in a way that’s easy to understand and concise. Ideally, your audience should be able to explain what the speech was about in just one or two sentences.

Think about your audience

Next, you want to learn as much as possible about your audience because this will inform how you deliver the speech. The language you use and the examples you share will depend on the audience you’re speaking to.

As you learn more about your audience, you want to consider the circumstances that brought them together. Are they gathering for a business conference, or is it for a charity event? How big will the audience be, and how knowledgeable are they about the subject you’re speaking on?

[Read more: How to Give a Great Presentation ]

Do your research

The amount of research you complete will depend on how familiar you are with your topic. But even if it’s a topic you know inside and out, it’s a good idea to do at least some research. This will help you gather new information and come up with unique and fresh ideas.

The amount of research you complete will depend on how familiar you are with your topic. But even if it’s a topic you know inside and out, it’s a good idea to do at least some research.

Come up with an outline

Now it’s time to organize your information and ideas into a detailed outline. Organizing your information will make it easier once it’s time to sit down and write the speech. Your outline should include three main parts:

• Introduction : The introduction sets the stage for the information you’ll be sharing. It’s a good idea to start with a story that will catch your audience’s attention. From there, you can outline what you’ll be sharing and the conclusion you’ll reach.
• Body : The body of your speech is where you’ll highlight the overarching points you’re trying to make. But be careful not to throw too much information at your audience — two to three main points are enough.
• Conclusion : During the conclusion, you’ll summarize your core message and what the audience should take away from the speech. Look for ways to end your speech on a strong note, so the audience understands why this topic matters and how they can take action.

Write a draft

Once you have an outline, you can begin drafting your speech. Don’t try to make your speech perfect during the drafting stage — just try to get your ideas on paper. You can come back to revise and improve your speech later.

Choose a presentation tool

If you’re speaking in a professional setting, you’ll likely want to compliment your speech with a presentation tool like PowerPoint. Using a slide deck is a great way to add a visual element to your speech that will further engage the audience. Using a template can make it easier to develop a well-designed slide deck.

[Read more: 6 Business Presentation Tools for Small Businesses ]

Practice and revise

Great speeches take time to write, so you should plan to practice and revise your speech as needed. You can practice your speech in front of a friend or family member, ask for their feedback, and then adjust your speech accordingly.

As you’re revising, focus on using conversational language and short sentences. Look for any areas that are too general or vague, and try to come up with specific examples that will back up your core message.

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10 keys to writing a speech.

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“This is my time.”

That attitude will kill a speech every time.

You’ve probably sat through some lousy speeches. Despite the speakers’ renown, you eventually tuned them out over their self-indulgent tangents and pointless details. You understood something these speakers apparently didn’t: This was your time. They were just guests. And your attention was strictly voluntary.

Of course, you’ll probably deliver that speech someday. And you’ll believe your speech will be different. You’ll think, “I have so many important points to make.” And you’ll presume that your presence and ingenuity will dazzle the audience. Let me give you a reality check: Your audience will remember more about who sat with them than anything you say. Even if your best lines would’ve made Churchill envious, some listeners will still fiddle with their smart phones.

In writing a speech, you have two objectives: Making a good impression and leaving your audience with two or three takeaways. The rest is just entertainment. How can you make those crucial points? Consider these strategies:

1) Be Memorable: Sounds easy in theory. Of course, it takes discipline and imagination to pull it off. Many times, an audience may only remember a single line. For example, John F. Kennedy is best known for this declaration in his 1961 inaugural address: “And so, my fellow Americans, ask not what your country can do for you; ask what can do for your country.” Technically, the line itself uses contrast to grab attention. More important, it encapsulated the main point of Kennedy’s speech: We must sublimate ourselves and serve to achieve the greater good. So follow Kennedy’s example: Condense your theme into a 15-20 word epigram and build everything around it top-to-bottom.

There are other rhetorical devices that leave an impression. For example, Ronald Reagan referred to America as “a shining city on the hill” in speeches. The image evoked religious heritage, freedom, and promise. And listeners associated those sentiments with Reagan’s message. Conversely, speakers can defy their audience’s expectations to get notice. In the movie Say Anything , the valedictorian undercut the canned optimism of high school graduation speeches with two words: “Go back.” In doing so, she left her audience speechless…for a moment, at least.

Metaphors…Analogies…Surprise…Axioms. They all work. You just need to build up to them…and place them in the best spot (preferably near the end).

2) Have a Structure: Think back on a terrible speech. What caused you to lose interest? Chances are, the speaker veered off a logical path. Years ago, our CEO spoke at our national meeting. He started, promisingly enough, by outlining the roots of the 2008 financial collapse. Halfway through those bullet points, he jumped to emerging markets in Vietnam and Brazil. Then, he drifted off to 19th century economic theory. By the time he closed, our CEO had made two points: He needed ADD medication – and a professional speechwriter!

Audiences expect two things from a speaker: A path and a destination. They want to know where you’re going and why. So set the expectation near your opening on what you’ll be covering. As you write and revise, focus on structuring and simplifying. Remove anything that’s extraneous, contradictory, or confusing. Remember: If it doesn’t help you get your core message across, drop it.

3) Don’t Waste the Opening: Too often, speakers squander the time when their audience is most receptive: The opening. Sure, speakers have people to thank. Some probably need time to get comfortable on stage. In the meantime, the audience silently suffers.

When you write, come out swinging. Share a shocking fact or statistic. Tell a humorous anecdote related to your big idea. Open with a question – and have your audience raise their hands. Get your listeners engaged early. And keep the preliminaries short. You’re already losing audience members every minute you talk. Capitalize on the goodwill and momentum you’ll enjoy in your earliest moments on stage.

4) Strike the Right Tone: Who is my audience? Why are they here? And what do they want? Those are questions you must answer before you even touch the keyboard. Writing a speech involves meeting the expectations of others, whether it’s to inform, motivate, entertain, or even challenge. To do this, you must adopt the right tone.

Look at your message. Does it fit with the spirit of the event? Will it draw out the best in people? Here’s a bit of advice: If you’re speaking in a professional setting, focus on being upbeat and uplifting. There’s less risk. Poet Maya Angelou once noted, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Even if your audience forgets everything you said, consider your speech a success if they leave with a smile and a greater sense of hope and purpose. That’s a message in itself. And it’s one they’ll share.

5) Humanize Yourself: You and your message are one-and-the-same. If your audience doesn’t buy into you, they’ll resist your message too. It’s that simple. No doubt, your body language and delivery will leave the biggest impression. Still, there are ways you can use words to connect.

Crack a one liner about your butterflies; everyone can relate to being nervous about public speaking. Share a story about yourself, provided it relates to (or transitions to) your points. Throw in references to your family, to reflect you’re trustworthy. And write like you’re having a casual conversation with a friend. You’re not preaching or selling. You’re just being you. On stage, you can be you at your best .

6) Repeat Yourself: We’ve all been there. When someone is speaking, we’ll drift off to a Caribbean beach or the Autobahn. Or, we’ll find ourselves lost and flustered when we can’t grasp a concept. Once you’ve fallen behind, it’s nearly impossible to pay attention. What’s the point?

In writing a speech, repetition is the key to leaving an impression. Hammer home key words, phrases, and themes. Always be looking for places to tie back and reinforce earlier points. And repeat critical points as if they were a musical refrain.

As a teenager, my coach continuously reminded us that “nothing good happens after midnight.” He’d lecture us on the dangers of partying, fighting, peer pressure, and quitting. After a while, my teammates and I just rolled our eyes. Eventually, we encountered those temptations. When I’d consider giving in, coach would growl “Schmitty” disapprovingly in my head. Despite my resistance, coach had found a way to get me to college unscathed. He simply repeated his message over-and-over until it stuck.

Some audience members may get annoyed when you repeat yourself. But don’t worry how they feel today. Concern yourself with this question: What will they remember six months from now?

7) Use Transitions: Sometimes, audiences won’t recognize what’s important. That’s why you use transitional phrases to signal intent. For example, take a rhetorical question like “What does this mean” – and follow it with a pause. Silence gets attention – and this tactic creates anticipation (along with awakening those who’ve drifted off). Similarly, a phrase like “So here’s the lesson” also captures an audience’s interest. It alerts them that something important is about to be shared. Even if they weren’t paying attention before, they can tune in now and catch up.

8) Include Theatrics: During his workshops, Dr. Stephen Covey would fill a glass bowl nearly full with sand. From there, he’d ask a volunteer to place rocks into the bowl. In the exercise, rocks represented essentials like family, job, worship, and exercise, while the bowl signified the volunteer’s time and energy. It never failed: The volunteer couldn’t fit every rock in the bowl. The sand – which embodied day-to-day activities like transporting children, shopping, or reading – took up too much space. Something had to be cut. Usually, it was something essential.

Covey would then encourage his volunteer to consider another option: Start with placing a rock in the bowl, adding some sand, and then alternating rocks and sand until the bowl was full. Like magic, there was suddenly enough space for both, as the sand gradually filled any gaps between the rocks. The message: Maintain balance. Never lose sight of the essentials as you tend to the day-to-day (and vice versa).

Of course, Covey could’ve made his point verbally and moved on. Instead, he illustrated it with household items in a way his audience wouldn’t soon forget. If you have a smaller audience (or a video screen), consider incorporating visuals. Keep the props, storyline, and lesson simple. When you’re done, leave everything out to symbolize your point to your audience. Whatever you do, don’t play it safe. If you do, your speech will be forgotten in no time.

9) End Strong: In 2004, I attended a Direct Marketing Association (DMA) conference. I don’t recall much about our keynote speaker, except that he was tall and southern. I can’t even remember what his address was about. But I’ll never forget the story he used to close his speech.

The speaker was a friend of Jerry Richardson, owner of the NFL’s Carolina Panthers. A few years earlier, the Panthers had drafted a fiery wide receiver named Steve Smith. While Smith excelled on the field, he was a nightmare in the locker room. Eventually, Smith was arrested for assaulting a teammate during film study.

Already reeling from bad publicity from other player incidents, Richardson was pressured to cut Smith. But he chose a different path. Richardson vowed to spend more time with Smith. He decided that Smith would be better served with guidance and caring than further punishment. Eventually, Richardson’s patience paid off. Smith became the Panthers’ all-time leading receiver – and scored a touchdown in their only Super Bowl appearance. In fact, Smith still plays for the Panthers to this day.

If the speaker intended to remind me how powerful that personal attention and forgiveness could be, he succeeded in spades. Fact is, your close is what your audience will remember. So recap your biggest takeaway. Tie everything together. Share a success story. Make a call to action. Don’t hold anything back. Your ending is what audience will ultimately talk about when they head out the door.

10) Keep it Short: What is the worst sin of public speaking? It’s trying to do too much! Your audience’s attention will naturally wane after a few minutes. They have other places to be – and don’t want to be held hostage. And the longer you stay on stage, the more likely you are to stray and make mistakes. So make your points and sit down. Never forget: This is their time, not yours.

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15 Powerful Speech Opening Lines (And How to Create Your Own)

Hrideep barot.

• Public Speaking , Speech Writing

Powerful speech opening lines set the tone and mood of your speech. It’s what grips the audience to want to know more about the rest of your talk.

The first few seconds are critical. It’s when you have maximum attention of the audience. And you must capitalize on that!

Instead of starting off with something plain and obvious such as a ‘Thank you’ or ‘Good Morning’, there’s so much more you can do for a powerful speech opening (here’s a great article we wrote a while ago on how you should NOT start your speech ).

To help you with this, I’ve compiled some of my favourite openings from various speakers. These speakers have gone on to deliver TED talks , win international Toastmaster competitions or are just noteworthy people who have mastered the art of communication.

After each speaker’s opening line, I have added how you can include their style of opening into your own speech. Understanding how these great speakers do it will certainly give you an idea to create your own speech opening line which will grip the audience from the outset!

Alright! Let’s dive into the 15 powerful speech openings…

Note: Want to take your communications skills to the next level? Book a complimentary consultation with one of our expert communication coaches. We’ll look under the hood of your hurdles and pick two to three growth opportunities so you can speak with impact!

1. Ric Elias

Opening: “Imagine a big explosion as you climb through 3,000 ft. Imagine a plane full of smoke. Imagine an engine going clack, clack, clack. It sounds scary. Well I had a unique seat that day. I was sitting in 1D.”

How to use the power of imagination to open your speech?

Putting your audience in a state of imagination can work extremely well to captivate them for the remainder of your talk.

It really helps to bring your audience in a certain mood that preps them for what’s about to come next. Speakers have used this with high effectiveness by transporting their audience into an imaginary land to help prove their point.

When Ric Elias opened his speech, the detail he used (3000 ft, sound of the engine going clack-clack-clack) made me feel that I too was in the plane. He was trying to make the audience experience what he was feeling – and, at least in my opinion, he did.

When using the imagination opening for speeches, the key is – detail. While we want the audience to wander into imagination, we want them to wander off to the image that we want to create for them. So, detail out your scenario if you’re going to use this technique.

Make your audience feel like they too are in the same circumstance as you were when you were in that particular situation.

2. Barack Obama

Opening: “You can’t say it, but you know it’s true.”

3. Seth MacFarlane

Opening: “There’s nowhere I would rather be on a day like this than around all this electoral equipment.” (It was raining)

How to use humour to open your speech?

When you use humour in a manner that suits your personality, it can set you up for a great speech. Why? Because getting a laugh in the first 30 seconds or so is a great way to quickly get the audience to like you.

And when they like you, they are much more likely to listen to and believe in your ideas.

Obama effortlessly uses his opening line to entice laughter among the audience. He brilliantly used the setting (the context of Trump becoming President) and said a line that completely matched his style of speaking.

Saying a joke without really saying a joke and getting people to laugh requires you to be completely comfortable in your own skin. And that’s not easy for many people (me being one of them).

If the joke doesn’t land as expected, it could lead to a rocky start.

Keep in mind the following when attempting to deliver a funny introduction:

• Know your audience: Make sure your audience gets the context of the joke (if it’s an inside joke among the members you’re speaking to, that’s even better!). You can read this article we wrote where we give you tips on how you can actually get to know your audience better to ensure maximum impact with your speech openings
• The joke should suit your natural personality. Don’t make it look forced or it won’t elicit the desired response
• Test the opening out on a few people who match your real audience. Analyze their response and tweak the joke accordingly if necessary
• Starting your speech with humour means your setting the tone of your speech. It would make sense to have a few more jokes sprinkled around the rest of the speech as well as the audience might be expecting the same from you

4. Mohammed Qahtani

Opening: Puts a cigarette on his lips, lights a lighter, stops just before lighting the cigarette. Looks at audience, “What?”

5. Darren Tay

Opening: Puts a white pair of briefs over his pants.

How to use props to begin your speech?

The reason props work so well in a talk is because in most cases the audience is not expecting anything more than just talking. So when a speaker pulls out an object that is unusual, everyone’s attention goes right to it.

It makes you wonder why that prop is being used in this particular speech.

The key word here is unusual . To grip the audience’s attention at the beginning of the speech, the prop being used should be something that the audience would never expect. Otherwise, it just becomes something that is common. And common = boring!

What Mohammed Qahtani and Darren Tay did superbly well in their talks was that they used props that nobody expected them to.

By pulling out a cigarette and lighter or a white pair of underwear, the audience can’t help but be gripped by what the speaker is about to do next. And that makes for a powerful speech opening.

6. Simon Sinek

Opening: “How do you explain when things don’t go as we assume? Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions?”

7. Julian Treasure

Opening: “The human voice. It’s the instrument we all play. It’s the most powerful sound in the world. Probably the only one that can start a war or say “I love you.” And yet many people have the experience that when they speak people don’t listen to them. Why is that? How can we speak powerfully to make change in the world?”

How to use questions to open a speech?

I use this method often. Starting off with a question is the simplest way to start your speech in a manner that immediately engages the audience.

But we should keep our questions compelling as opposed to something that is fairly obvious.

I’ve heard many speakers start their speeches with questions like “How many of us want to be successful?”

No one is going to say ‘no’ to that and frankly, I just feel silly raising my hand at such questions.

Simon Sinek and Jullian Treasure used questions in a manner that really made the audience think and make them curious to find out what the answer to that question is.

What Jullian Treasure did even better was the use of a few statements which built up to his question. This made the question even more compelling and set the theme for what the rest of his talk would be about.

So think of what question you can ask in your speech that will:

• Set the theme for the remainder of your speech
• Not be something that is fairly obvious
• Be compelling enough so that the audience will actually want to know what the answer to that question will be

8. Aaron Beverley

Opening: Long pause (after an absurdly long introduction of a 57-word speech title). “Be honest. You enjoyed that, didn’t you?”

How to use silence for speech openings?

The reason this speech opening stands out is because of the fact that the title itself is 57 words long. The audience was already hilariously intrigued by what was going to come next.

But what’s so gripping here is the way Aaron holds the crowd’s suspense by…doing nothing. For about 10 to 12 seconds he did nothing but stand and look at the audience. Everyone quietened down. He then broke this silence by a humorous remark that brought the audience laughing down again.

When going on to open your speech, besides focusing on building a killer opening sentence, how about just being silent?

It’s important to keep in mind that the point of having a strong opening is so that the audience’s attention is all on you and are intrigued enough to want to listen to the rest of your speech.

Silence is a great way to do that. When you get on the stage, just pause for a few seconds (about 3 to 5 seconds) and just look at the crowd. Let the audience and yourself settle in to the fact that the spotlight is now on you.

I can’t put my finger on it, but there is something about starting the speech off with a pure pause that just makes the beginning so much more powerful. It adds credibility to you as a speaker as well, making you look more comfortable and confident on stage. 

If you want to know more about the power of pausing in public speaking , check out this post we wrote. It will give you a deeper insight into the importance of pausing and how you can harness it for your own speeches. You can also check out this video to know more about Pausing for Public Speaking:

9. Dan Pink

Opening: “I need to make a confession at the outset here. Little over 20 years ago, I did something that I regret. Something that I’m not particularly proud of. Something that in many ways I wish no one would ever know but that here I feel kind of obliged to reveal.”

10. Kelly McGonigal

Opening: “I have a confession to make. But first I want you to make a little confession to me.”

How to use a build-up to open your speech?

When there are so many amazing ways to start a speech and grip an audience from the outset, why would you ever choose to begin your speech with a ‘Good morning?’.

That’s what I love about build-ups. They set the mood for something awesome that’s about to come in that the audience will feel like they just have to know about.

Instead of starting a speech as it is, see if you can add some build-up to your beginning itself. For instance, in Kelly McGonigal’s speech, she could have started off with the question of stress itself (which she eventually moves on to in her speech). It’s not a bad way to start the speech.

But by adding the statement of “I have a confession to make” and then not revealing the confession for a little bit, the audience is gripped to know what she’s about to do next and find out what indeed is her confession.

11. Tim Urban

Opening: “So in college, I was a government major. Which means that I had to write a lot of papers. Now when a normal student writes a paper, they might spread the work out a little like this.”

12. Scott Dinsmore

Opening: “8 years ago, I got the worst career advice of my life.”

How to use storytelling as a speech opening?

“The most powerful person in the world is the storyteller.” Steve Jobs

Storytelling is the foundation of good speeches. Starting your speech with a story is a great way to grip the audience’s attention. It makes them yearn to want to know how the rest of the story is going to pan out.

Tim Urban starts off his speech with a story dating back to his college days. His use of slides is masterful and something we all can learn from. But while his story sounds simple, it does the job of intriguing the audience to want to know more.

As soon as I heard the opening lines, I thought to myself “If normal students write their paper in a certain manner, how does Tim write his papers?”

Combine such a simple yet intriguing opening with comedic slides, and you’ve got yourself a pretty gripping speech.

Scott Dismore’s statement has a similar impact. However, just a side note, Scott Dismore actually started his speech with “Wow, what an honour.”

I would advise to not start your talk with something such as that. It’s way too common and does not do the job an opening must, which is to grip your audience and set the tone for what’s coming.

13. Larry Smith

Opening: “I want to discuss with you this afternoon why you’re going to fail to have a great career.”

14. Jane McGonigal

Opening: “You will live 7.5 minutes longer than you would have otherwise, just because you watched this talk.”

How to use provocative statements to start your speech?

Making a provocative statement creates a keen desire among the audience to want to know more about what you have to say. It immediately brings everyone into attention.

Larry Smith did just that by making his opening statement surprising, lightly humorous, and above all – fearful. These elements lead to an opening statement which creates so much curiosity among the audience that they need to know how your speech pans out.

This one time, I remember seeing a speaker start a speech with, “Last week, my best friend committed suicide.” The entire crowd was gripped. Everyone could feel the tension in the room.

They were just waiting for the speaker to continue to know where this speech will go.

That’s what a hard-hitting statement does, it intrigues your audience so much that they can’t wait to hear more! Just a tip, if you do start off with a provocative, hard-hitting statement, make sure you pause for a moment after saying it.

Silence after an impactful statement will allow your message to really sink in with the audience.

Related article: 5 Ways to Grab Your Audience’s Attention When You’re Losing it!

15. Ramona J Smith

Opening: In a boxing stance, “Life would sometimes feel like a fight. The punches, jabs and hooks will come in the form of challenges, obstacles and failures. Yet if you stay in the ring and learn from those past fights, at the end of each round, you’ll be still standing.”

How to use your full body to grip the audience at the beginning of your speech?

In a talk, the audience is expecting you to do just that – talk. But when you enter the stage and start putting your full body into use in a way that the audience does not expect, it grabs their attention.

Body language is critical when it comes to public speaking. Hand gestures, stage movement, facial expressions are all things that need to be paid attention to while you’re speaking on stage. But that’s not I’m talking about here.

Here, I’m referring to a unique use of the body that grips the audience, like how Ramona did. By using her body to get into a boxing stance, imitating punches, jabs and hooks with her arms while talking – that’s what got the audience’s attention.

The reason I say this is so powerful is because if you take Ramona’s speech and remove the body usage from her opening, the entire magic of the opening falls flat.

While the content is definitely strong, without those movements, she would not have captured the audience’s attention as beautifully as she did with the use of her body.

So if you have a speech opening that seems slightly dull, see if you can add some body movement to it.

If your speech starts with a story of someone running, actually act out the running. If your speech starts with a story of someone reading, actually act out the reading.

It will make your speech opening that much more impactful.

Related article: 5 Body Language Tips to Command the Stage

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Final Words

So there it is! 15 speech openings from some of my favourite speeches. Hopefully, these will act as a guide for you to create your own opening which is super impactful and sets you off on the path to becoming a powerful public speaker!

But remember, while a speech opening is super important, it’s just part of an overall structure.

If you’re serious about not just creating a great speech opening but to improve your public speaking at an overall level, I would highly recommend you to check out this course: Acumen Presents: Chris Anderson on Public Speaking on Udemy. Not only does it have specific lectures on starting and ending a speech, but it also offers an in-depth guide into all the nuances of public speaking. 

Being the founder of TED Talks, Chris Anderson provides numerous examples of the best TED speakers to give us a very practical way of overcoming stage fear and delivering a speech that people will remember. His course has helped me personally and I would definitely recommend it to anyone looking to learn public speaking. 

No one is ever “done” learning public speaking. It’s a continuous process and you can always get better. Keep learning, keep conquering and keep being awesome!

Lastly, if you want to know how you should NOT open your speech, we’ve got a video for you:

Enroll in our transformative 1:1 Coaching Program

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How to Brag Like a Pro as a Speaker

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Features of Effective Speech-Writing

For Danielle and all my wonderful fifth years, as requested. Should help you with your comprehension question “ Identify and comment on four features of effective speech writing “! Remember to

• Identify the technique – include quotes / examples
• Comment on the effect of this technique on you – how it makes you feel, what image it creates in your mind, what it makes you think, how it changes your perception and gives you a new way of looking at the issue.
• Welcome the audience
• Introduce yourself (unless you’re really really famous!)
• Use informal language & slang (depends on context / audience)
• Involve the audience (personal pronouns / ask questions / interactive)
• Mention celebrities & cartoon characters
• Include pauses & gestures
• Facts & statistics
• Varied sentence length
• Personal Anecdotes
• Strong opinions expressed – backed up with relevant and logical examples.
• Rhetorical Questions
• Repetition of key phrases (or plant and pay-off)
• Proper nouns
• Urgent references to time
• Emotive language / Sensationalism / Dramatics
• Vivid feckin imagery!
• Thank the audience at the end.

If you want a more detailed discussion of the general effect of individual techniques, look here but remember, when you discuss the effectiveness of a technique in a text, you MUST make your answer zoom in on how the technique works in this SPECIFIC EXAMPLE, not in general.

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How to Write a Goal Statement (with Examples)

Sudarshan Somanathan

Head of Content

September 1, 2024

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If you want to be happy, set a goal that commands your thoughts, liberates your energy, and inspires your hopes.

Knock, knock! Quickly checking in—what was the name of the business book you planned to start this weekend? Or the graduate school application you promised to write this month? Or that personal essay you wanted to publish on Medium?

If you’re struggling to recall, you’re not alone because constant distractions in our personal and professional life, like doomscrolling on social media platforms, can easily derail us from our goals and priorities.

Recent research found that employees who set goals are 14 times more likely to feel inspired at work. That’s not all. Writing goal statements also leads to a 90% boost in performance and persistence​.

This highlights the power of goal-setting, goal-tracking, and self-accountability in reaching your objectives. It also reinforces the age-old wisdom: reading, writing, and consistent reflection on our goals are key to building habits and staying on track. 

So, let’s dive directly into how you can construct effective goal statements and make those goals a reality. 🎯

The relevance of goal statements in personal and professional life

The importance of a career goal statement, the role of goal setting in crafting an effective goal statement, using the smart method to create goal statements, tips for writing a goal statement, implementation, effective business goal statements, effective personal goal statements, periodically tracking and updating your goal statement, learning from successful real-world examples, being flexible and adaptable with your goal statement.

What Is a Goal Statement?

A goal statement is a concise outline of your goal or goals for the future, including your vision, mission, and values.

You can use a goal or mission statement for various purposes—like career objectives, personal development, and even long-term life planning. 

A professional goal statement not only outlines your career direction but also acts as a personal development blueprint. It breaks down the steps needed to achieve your strategic objectives, ensuring steady progress toward your aspirations. 

More importantly, it gives clarity and purpose to your actions, keeping you aligned with your future ambitions and enabling personal growth along the way. A strong goal statement points you in the right direction, but more than that, it gives you a clear path forward, whether you’re aiming for a promotion, switching careers, or picking up new skills. 

It acts as a roadmap, breaking down the steps you need to take while keeping you accountable along the way. A personal statement can consistently remind you of what you’re working toward and fuel your motivation to stay committed until you achieve your desired result.

The influential self-development expert, Brian Tracy, said in an interview :

I always say there are two things to be successful. The first is to decide exactly what you want–set your goals–and then determine how you will achieve them (what skills you will have to learn, what actions will you have to take). And these are totally under your control. These are not dependent upon anyone else.

Thus, goal statements prove to be invaluable in personal and professional life.

In your career, they help you with:

• Clarity and focus: Goal statements help you prioritize key milestones for career growth and avoid irrelevant pursuits
• Measurement and accountability: Goal statements enable you to track progress and maintain accountability
• Company and team alignment: Goal statements ensure your personal goals align with your team’s and company’s vision

When it comes to your personal life, goal statements can help with:

• Motivation: Goals can keep you motivated, especially when things get tough. They give you concrete timelines that make you feel more accountable and often more in control
• Decision-making: Goals guide your decisions, making it easier to choose actions that lead to desired outcomes
• Personal growth: Setting goals encourages you to keep improving and developing yourself. Most personal goal statements involve physical and mental betterment

Setting up an actionable objective is the first step in achieving success. 

According to research, employees in goal-oriented organizations are about 7 times more likely to feel proud of their workplace and just as likely to recommend it as a great place to work. 

Writing down your goals turns them into something tangible, making them easier to focus on and achieve. Here are some solid reasons as to why a goal statement is essential when it comes to your career:

• Responsibility: Writing down your goal makes you accountable and gives you an extra push to stay true to it
• Clarity and direction: A clear goal statement defines your path and the next actionable steps
• Timeline and progress: Professional goals with timelines help you plan your actions and track progress
• Motivation: Outlining your goals keeps you motivated by acting as a long-term to-do list

How to Write a Goal Statement 

Simply thinking about your goals isn’t enough to achieve them. To increase your chances of success, it’s important to write down your goal statements and, if you can, share your progress with people you trust.

Before you begin writing your first goal statement, understand that the key is to outline exactly what you want to accomplish, how you plan to do it, and what the timeline for it is.

Begin by clearly defining your goal, including what you want to achieve, the timeframe for completion, and the steps needed to reach it. 

Make sure your goal answers these essential questions:

What do you want to accomplish?

When do you want to accomplish it?

How will you make it happen?

A well-defined goal should provide clear direction, a realistic timeline, and a practical action plan.

Here’s how you can prioritize your goals and determine where to focus your energy when you’re setting a career objective. Start by asking yourself these key questions:

• Values: What values do you want to uphold in your career? (Ensure your goals align with your core principles and ethics)
• Your definition of success: How do you define success in the workplace? (Tailor your goals to match your personal vision of achievement)
• Your financial goals: What are your financial aspirations? (Set goals that support your desired financial future)
• Ideal work environment: What does an ideal work environment look like to you? (Create goals that foster a setting where you can thrive)
• Educational advancement: What additional degrees or certifications could help you excel in your field? (Identify educational goals to enhance your expertise)
• Work-life balance: How do you envision a healthy work-life balance? (Ensure your goals support a fulfilling life both inside and outside of work)
• Leadership ambitions: Are you interested in pursuing leadership positions? (Guide your career goals toward roles that match your aspirations)
• Strengths: What strengths do you bring to your work, and how can you leverage them? (Set goals that capitalize on your unique abilities)
• Entrepreneurial ambitions: Do you aspire to start your own company in the future? (Align your current goals with your long-term entrepreneurial ambitions)
• Seeking challenges: Are you keen on taking on more challenging roles in your workplace? (Set goals that push you toward growth and new opportunities)

To craft personal goal statements that foster your vision of personal enrichment, here are some guiding questions to consider:

• What kind of lifestyle do you aspire to have? (Set goals that drive you toward fulfilling your dreams and ambitions)
• What are your hobbies and interests, and how can you incorporate them into your life? (Align your personal goals with activities you genuinely love)
• What kind of impact do you want to make on your community? (Direct your goals toward contributing to the greater good of society)
• What steps can you take to improve your physical and mental health? (Ensure your goals keep you in prime condition)
• What can you do to nurture and improve your relationships? (Set goals that deepen your family connections and personal relationships rather than detract from them)

Answering these questions will help you determine the ‘What’ aspect of your personal goal statement. Remember to keep your responses focused, clear, and direct. Here, ClickUp can support you with its array of features. Let’s explore them as we go along.

ClickUp Docs

If you’re feeling overwhelmed by all these questions, ClickUp Docs can help you organize your thoughts and draft clear goal statements.

Start by opening a new ClickUp Doc and jot down your goals. With ClickUp Docs, you can create detailed, customizable documents to outline your career path, set timelines, and align tasks with your objectives. 

Once your draft is ready, you can share the document with trusted friends and mentors for feedback, so they can comment directly within the doc. This feature keeps everything organized and ensures your goals are clearly defined and actionable.

Next, let’s address the ‘How’ and ‘When’ by applying the SMART method. This step requires in-depth research into what’s needed to achieve your SMART goals by creating achievable and measurable objectives .

Using the SMART framework helps clarify your goals, track progress, ensure feasibility, and monitor achievement within a set timeframe.

Here’s how SMART goals are set:

• Specific: Define your goal clearly and precisely
• Measurable: Ensure your goal has quantifiable criteria for tracking progress
• Achievable: Set a realistic goal that is attainable given your resources and constraints
• Relevant: Align your goal with your broader objectives and values
• Time-bound: Assign a deadline to create urgency and focus

💡 Example: If you’re aiming for a promotion that requires certifications, research the necessary courses, understand the time commitment, and plan your timeline accordingly. This approach ensures your goals are realistic and grounded in actionable steps.

It can be challenging to juggle all the elements of goal-setting while also creating realistic, relevant goals. That’s where ClickUp’s SMART Goals template comes in. 

ClickUp SMART Goals template

ClickUp’s SMART Goals template simplifies the process by helping you break down large objectives into manageable steps, track your progress, and stay motivated.

Here’s what ClickUp’s SMART Goals template offers:

• Enables progress tracking and success measurement
• Keeps you focused and motivated on long-term goals
• Identifies and addresses potential roadblocks efficiently

In addition to the strategies mentioned, here are some extra tips to help you craft a strong personal or career goal statement:

Tips & tricks

Review it regularly: Regularly review and adjust your goals as needed to reflect progress and changes

Set a timeline: Create a timeline with milestones for both short-term and long-term goals to stay motivated and on track

Request feedback: Share your goals with trusted individuals for honest feedback on your timeline and goal achievement, increasing your accountability

⚡ Template Archive: Need more SMART goal templates that can help you define and achieve your goals efficiently? Check out our library of free SMART goal templates that are easy to use, adaptable, and seamless to track and update.

Writing your goal statements is just the beginning; implementing them is where the real work begins. Break down your career goals into smaller, actionable steps. 

💡 Example: If you aim to land a leadership role, start by taking on smaller team projects to build your management skills. Prioritize these steps and establish a timeline.

Track your progress regularly and adjust as needed. Share your goals with a mentor or colleague for accountability and feedback. Celebrate small victories, like completing a course or receiving positive feedback, to stay motivated.

A flexible system is essential for successful goal implementation, and ClickUp Goals can help you effortlessly track, edit, and adjust your goals.

ClickUp Goals

ClickUp Goals is a powerful tool for creating, tracking, adjusting, and setting project goals or personal goals with ease. It offers flexible goal-setting with customizable targets, deadlines, and tracking methods tailored to fit your needs, making it easier to stay on track and achieve success.

You can break down larger goals into manageable milestones, ensuring steady progress. Visual tools like charts and progress bars help you monitor your progress, keeping you and your team motivated. 

Collaboration is also enhanced by sharing goals with your team, aligning efforts, and exchanging valuable feedback. 

Additionally, ClickUp Goals ensures that individual goals align with broader company objectives by grouping them into folders. It also automatically updates progress based on task completion, keeping everything up to date.

Examples of Personal and Business Goal Statements

Now that we understand the theory behind writing effective career goal statements, let’s explore some practical short and long-goal examples to inspire your personal and business goals.

Business goal statements can be complex, as they require detailed planning to outline your career objectives and the steps to achieve them. Professional goal statements may range from ongoing tasks to a specific one-time project.

A well-defined business or professional goal statement serves as both—a motivation booster and a roadmap for your career. It also enhances your resume by highlighting your career direction, aspirations, and self-awareness to potential employers.

Examples of effective business goal statements

An effective professional goal statement is clear, specific, and measurable. It provides clarity on what you want to achieve, how you’ll achieve it, and by when you expect to attain it. 

Here’s an example: Increase market share in North America by 20% by the end of Q4 2025 through increased ad campaign spending and sales team training

This professional goal statement is precise and quantifiable and includes all key elements: the desired outcome, location, strategy, and timeline.

Other examples include:

• Improve customer retention by 15% by Q2 2024 by enhancing product quality through a comprehensive competitive benchmarking exercise

This goal is focused and measurable, with a clear method for achieving the target.

• Secure a promotion to Senior Vice President by the end of 2026 by exceeding targets and demonstrating strong managerial skills

This goal follows the SMART framework, outlining a clear path for career advancement.

For organizational goals, it’s crucial to have tools like ClickUp Goals or OKR Templates to track and monitor progress across the company, department, and team levels.

By crafting clear and actionable goal statements, you set yourself and your business up for success, ensuring every objective is aligned with a strategic plan and has a defined timeline for achievement. 

ClickUp Company OKRs and Goals template

ClickUp’s Company OKRs and Goals template is a powerful tool for aligning your team with your company’s vision and values. 

It simplifies the process of setting and tracking objectives, standardizes performance measurement, and ensures that individual goals support your organization’s overall objectives. 

By maintaining alignment and cohesion, this template not only streamlines goal management but also boosts team morale and productivity.

Here’s what the ClickUp’s Company OKRs and Goals template offers:

• Create and track objectives to maintain focus and direction
• Identify and prioritize goals for maximum impact and efficient resource allocation
• Ensure all team members are aligned around shared objectives, boosting collaboration and coherence
• Monitor progress and measure performance concisely
• Improve team motivation and morale by clearly defining and tracking success
• Facilitate better communication and understanding across teams

⚡ Template Archive: Looking for more goal-setting templates to ensure you’re on the right track? Check out these free goal-setting and tracking templates that will level up your goal-setting strategy .

While we’ve focused on career goals, achieving them is near impossible without taking care of your personal well-being. 

Personal goals reflect who you are, what you want, and where you’re headed. Not only do they guide your journey, but they also make a strong impression on potential employers or educational institutions.

Balance your goals by focusing on areas such as relationships, physical health, spirituality, and personal growth to prevent burnout and boost overall satisfaction. 

Use goal-tracking apps to organize and prioritize your goals effectively. Set reminders, break down larger goals into smaller tasks, and regularly review your progress to stay on track and maintain a healthy work-life balance.

Examples of effective personal goal statements

When crafting personal goal statements, it’s essential to be specific about what you want to achieve, how you’ll achieve it, and the timeframe for completion. 

Here are some examples that follow the What, How, and When structure:

Reconnect with old friends: before the end of the month, schedule a coffee date with a friend you haven’t seen enough of lately

Learn Spanish: Dedicate 30 minutes daily to language lessons for 6 months to be at least semi-fluent by next summer

Complete a 10K run: Follow a 12-week structured training plan to boost fitness and mental resilience

These examples illustrate how clear, actionable personal statements of goals can lead to tangible outcomes, whether they involve personal enrichment, health, or career development.

Antoine de Saint-Exupéry, French writer and pilot said, “A goal without a plan is just a wish.”

Best Practices for Implementing Goal Statements

Now that you’ve written down your goals, it’s time to turn them into reality. 

Here’s how to make it happen:

Track and update your goals regularly to keep them aligned with your growth. Goals should be as dynamic and evolving as you are. Don’t let them collect dust—instead, review and adjust them consistently. 

Consider using goal-setting software to set reminders, track progress, and make adjustments so that your goals remain relevant and attainable as you evolve. When you achieve a goal or hit a milestone, take a moment to celebrate your success. Recognizing your progress keeps you motivated and reinforces positive behavior.

And if you miss a deadline or fall short, don’t be too hard on yourself. Instead, analyze what went wrong, learn from it, and adjust your approach to avoid repeating the same mistakes. 

By staying engaged with your goals and adapting as needed, you can ensure continuous progress and maintain the momentum needed to achieve them.

Real-world success stories offer valuable lessons and inspiration. For example, Elon Musk’s approach to goal-setting is a powerful model. 

His goal with SpaceX is to colonize Mars, and with Tesla, it’s to drive the world toward sustainable energy. What sets Musk apart is his ability to break these enormous goals into manageable steps, steadily working toward each milestone.

This shows the importance of setting bold goals while maintaining a practical, step-by-step approach. But you don’t have to look only at famous figures. You can also learn from those around you, like mentors or family members. 

Observe their strategies, seek guidance, and apply those habits to your journey. Their experiences can provide valuable insights to help you reach your goals more effectively.

If your original plan no longer feels right, don’t hesitate to adjust your goals, resources, or timeline. Flexibility is key to staying on track. Regularly reassess your goals to ensure they still align with your current situation and aspirations. 

Embrace changes as opportunities for growth. Sometimes, a shift in direction can lead to better outcomes than you initially imagined. Stay open to new possibilities and be ready to pivot when necessary. 

This adaptability will help you navigate challenges and seize opportunities as they arise.

Create Goals and Achieve Them with ClickUp

Personal and career goals are crucial for success—they outline your path, keep you motivated, and showcase your potential to employers. 

But with a busy life, managing these goals can be challenging. That’s where ClickUp steps in.

With multiple goal creation, sharing, review, and execution features and a variety of goal-oriented templates, it does all the heavy lifting for you, so you have more time to achieve your goals and dream big. 

Sign up for free today and start turning your aspirations into reality, one goal at a time!

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Crafting an effective problem statement

Aug 31, 2024

Posted by: Regine Fe Arat

Crafting a clear and concise problem statement is an essential skill in project management. It’s a powerful tool that you can use for effective problem-solving as it guides teams toward innovative solutions and measurable outcomes.

Whether you’re a seasoned project manager or a newcomer to the field, being able to write problem statements can significantly enhance your ability to tackle complex challenges and drive meaningful change.

A problem statement concisely describes an issue or challenge that needs to be addressed. An effective problem statement frames the issue in a way that facilitates a deeper understanding and guides the problem-solving process.

At its core, a well-crafted problem statement should capture the essence of the challenge at hand, providing enough context for stakeholders to grasp the issue’s significance. It helps you find the most appropriate solution and ensures that all team members are aligned in their understanding of the problem’s scope and implications.

In this comprehensive guide, you’ll find out what problem statements are and what types you can use. You’ll also find practical examples and actionable tips to help you create impactful problem statements of your own.

What are the key components of a problem statement?

Here are the three key components of a problem statement:

The problem

You should clearly state the core issue or challenge to be addressed. This is the heart of your problem statement. Articulate it in a way that’s easy to understand and free from ambiguity.

The method used to solve the problem

While the problem statement itself shouldn’t propose specific solutions, it can outline the general approach or methodology you’ll use to address the issue. For example, you might mention the type of research, analysis or problem-solving techniques your team will employ.

The purpose, statement of objective and scope

This component outlines why addressing the problem is important and what the desired outcome looks like. It should clarify the goals of the problem-solving effort and define the boundaries of what you’ll address. This helps focus efforts and set clear expectations for what the project or initiative aims to achieve.

When to use a problem statement

A problem statement is a versatile tool that you can use across various scenarios in both professional and personal contexts. They are particularly valuable in the following cases:

• Initiating new projects: a problem statement helps define the project’s purpose and sets clear objectives from the outset.
• Addressing organizational challenges: it provides a structured approach to tackling complex issues within a company or team.
• Conducting research: researchers use problem statements to focus their investigations and define the scope of their studies.
• Presenting ideas to stakeholders: a well-formulated problem statement can effectively communicate the need for change or investment to decision-makers.
• Personal goal-setting: even in individual pursuits, problem statements can help clarify objectives and motivate action.

Types of problem statements

Understanding different types of problem statements can help you choose the best approach for your specific situation.

Let’s explore three common types:

The status quo problem statement

This type of problem statement focuses on the current state of affairs and highlights the gap between the existing situation and the desired outcome.

It’s particularly effective when you are addressing ongoing issues or systemic problems within an organization.

Example: “Our customer support team currently handles 150 tickets, on average, per day with a resolution time of 48 hours. This prolonged response time has led to a 15% decrease in customer satisfaction scores over the past quarter, potentially impacting our retention rates and brand reputation.”

Destination problem statement

A destination problem statement emphasizes the desired future state or goal.

It’s ideal for situations where you want to inspire change and motivate teams to work toward a specific vision.

Example: “We aim to create a seamless onboarding experience for new employees that reduces the time to full productivity from 12 to six weeks while increasing new hire satisfaction scores by 25% within the next fiscal year.”

The stakeholder problem statement

This type of problem statement focuses on the impact of an issue on specific individuals or groups.

It’s particularly useful when you need to highlight the human element of a problem and garner support for change.

Example: “Junior software developers in our organization report feeling overwhelmed and unsupported, with 60% expressing dissatisfaction with their professional growth opportunities. This has resulted in a 30% turnover rate among this group in the past year, leading to increased recruitment costs and knowledge loss.”

How to write a problem statement

Crafting an effective problem statement takes practice and attention to detail. Follow these steps to create impactful problem statements:

Understand the problem

Before putting pen to paper, invest time in thoroughly understanding the issue at hand. Gather data, conduct interviews with stakeholders and observe the problem in action if possible. This deep understanding will form the foundation of your problem statement.

Articulate the problem in simple, straightforward language. Avoid jargon or overly technical terms that might confuse readers. Your goal is to ensure that anyone reading the statement can quickly grasp the core issue.

Provide context

Include relevant background information that helps readers understand the problem’s significance. This might include historical data, industry benchmarks or organizational goals that the issue is affecting.

Identify the root cause

Dig deeper to uncover the underlying reasons for the problem. Avoid focusing on symptoms. Instead, strive to identify the fundamental issues that need to be addressed. Tools like the “5 whys” technique can be helpful in this process.

Be specific

Use concrete details and quantifiable metrics whenever possible. Instead of saying, “Customer satisfaction is low,” specify, “Customer satisfaction scores have dropped by 15% in the past quarter.” This precision helps create a clear picture of the problem’s scope and impact.

Use measurable criteria

Incorporate measurable elements that can be used to track progress and determine when the problem has been resolved. This might include specific metrics, timeframes or benchmarks.

Make it feasible

Ensure the problem statement describes an issue the organization can actually address. You’ll need to be realistic.

Consider your organization’s resources and constraints. While ambition is important, an overly broad or unattainable goal can be demotivating and unhelpful.

Avoid solution language

Resist the temptation to propose solutions in the problem statement. The goal is to clearly define the problem, not to prescribe how it should be solved. This approach encourages creative thinking and enables you and your team to consider a range of potential solutions.

Consider the audience

Tailor your problem statement to the intended audience. The level of detail and technical language may vary depending on whether you’re presenting to executives, team members or external stakeholders.

Seek feedback

Share your draft problem statement with colleagues or stakeholders to gather their input. Fresh perspectives can help identify blind spots or areas that need clarification.

Revise and refine

Refine your problem statement based on the feedback you receive. Don’t be afraid to go through multiple iterations to achieve the most clear and impactful statement possible.

Test for objectivity

Review your problem statement to ensure it remains objective and free from bias. Avoid language that assigns blame or makes assumptions about causes or solutions.

Challenges of writing a problem statement

While problem statements can be a powerful tool for problem-solving, you may face several common challenges when writing yours. Being aware of these pitfalls can help you avoid them and create more effective problem statements.

Making it too complicated and lacking detail

One of the most frequent issues in problem statement writing is finding the right balance between detail and clarity.

Oversimplifying the problem can lead to a statement that’s too vague to be actionable. On the other hand, including too much detail can obscure the core issue and make the statement difficult to understand.

To overcome this challenge, focus on the essential elements of the problem. Start with a clear, concise statement about the issue, then add only the most relevant contextual details. Use specific, measurable criteria to define the problem’s scope and impact, but avoid getting bogged down in excessive technical jargon or minute, unhelpful details.

Ignoring stakeholders’ perspectives

Another common pitfall is failing to consider the diverse perspectives of all the stakeholders the problem affects. This can result in a problem statement that doesn’t fully capture the issue’s complexity or fails to resonate with key decision-makers.

To address this challenge, make an effort to gather input from a wide range of stakeholders before finalizing your problem statement. This might include conducting interviews, surveys or focus groups with employees, customers, partners or other relevant parties.

Incorporate these diverse viewpoints into your problem statement to create a more comprehensive and compelling representation of the issue.

Misalignment with organizational goals

Sometimes, problem statements can be well-crafted but fail to align with broader organizational objectives. This misalignment can lead to wasted resources and efforts on issues that, while important, may not be critical to the company’s overall success.

To ensure your problem statement aligns with the organization’s goals, review your company’s mission statement, strategic plans and key performance indicators before you get started. Consider how the problem you’re addressing relates to these broader objectives.

If possible, explicitly link the problem and its potential resolution to specific goals or metrics in your statement.

Failing to review and revise

An effective problem statement often requires multiple iterations and refinements. Many project managers make the mistake of treating their first draft as the final version, missing opportunities to improve clarity, precision and impact.

To overcome this challenge:

• Build time for revision into your problem statement writing process.
• After crafting your initial draft, step away from it for a short period.
• Return with fresh eyes to critically evaluate and refine your statement.
• Share it with colleagues or mentors for feedback. Be open to making substantive changes based on their input.

The last card

Being able to write problem statements is a valuable skill that can significantly enhance your problem-solving capabilities and drive meaningful change within your organization. They enable you to set the stage for innovative solutions and improved processes – but to do this, you’ll need to clearly articulate challenges, provide context and focus on measurable outcomes.

A well-crafted problem statement is a powerful tool for aligning teams, securing resources and guiding decision-making. It’s the foundation for effective problem-solving strategies. As you get better at writing problem statements, you’ll find that complex challenges become more manageable and your ability to drive positive change increases.

At Pip Decks, we’re passionate about equipping professionals with the tools and knowledge they need to excel in their roles. Whether you’re looking to improve your problem-solving skills, enhance team collaboration or develop your leadership abilities, you’ll find the answers you need in our expert-written card decks.

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