example of a presentation proposal

8 Best Tips for Business Proposal Presentations [+Examples]

Updated: May 24, 2022

Published: February 16, 2022

Business proposal presentations are the culmination of a long sales process between you and your clients. If you don’t structure it correctly or take the time to craft one with care, you risk losing the client’s buy-in for your solution. So getting it right is essential.

In this article, we’ll look at several ways to improve your business proposal presentation (and pitch) and increase the odds that you’ll walk away with a new customer.

Business Proposal Presentation

A business proposal presentation is a document that outlines a business solution for a customer after a lengthy consultation process. It is presented to the customer in either PDF or PowerPoint format, and can be paired with a contract for immediate signing.

Other formats that may be accepted include Google Docs or Google Slides, but PowerPoint is the industry standard. The presentation is then delivered in person or through a video conferencing tool such as Zoom.

Rarely, if ever, is a business proposal presentation sent to the customer for asynchronous perusal. Rather, it’s presented live in a customer meeting . That will give you the opportunity to sell them even more on the solutions you offer and persuade them to make a decision within a reasonable time frame.

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If you let the customer review the presentation on their own, it’s likely that they’ll lengthen the sales process and even put off making a decision.

When crafting your proposal presentation, there are a few quick best practices to keep in mind.

• Personalize the presentation . While it’s totally fine to reuse a PowerPoint presentation template , you don’t want to accidentally include another business’ name on the deck. So be sure to go through every slide and personalize it for the customer’s goals and pain points.
• Send a pre-meeting email with an agenda. To prepare your customer for the presentation, it’d be wise to send a pre-meeting email with a quick, scannable sales agenda detailing how the meeting will go. That way, you can set the right expectations and keep you both on track.
• Plan your in-person customer visit. If you’re meeting the customer in person, there will be a few more elements at play, such as an office tour and even a colleague introduction. That can quickly lead to lost time, so use this guide to plan a customer visit that stays on track and helps you effectively sell your solution.
• Pay attention to the design of the deck . Your clothes and demeanor may be in tip-top shape, but if your deck is messy and poorly designed, then the effectiveness of your points will be diminished. Use a PowerPoint template and check out a few sales presentation examples to inspire you.
• Keep the presentation short and precise. Keep your presentation as short as possible, about 15 to 20 minutes. The longer you speak to your clients, the less they’ll remember.

Now, it’s time for your presentation. Let’s go over how you can execute it flawlessly.

How to Present a Business Proposal

• Optimize your meeting time from the start.
• Have a clear agenda.
• Open up with the customer’s problems and challenges.
• Pause and ask questions.
• Lead with stories, not data.
• Don’t read off of your PowerPoint slides.
• Present your solution — and sell them a vision.
• Establish a clear follow-up timeline at the end of the meeting.

1. Optimize your meeting time from the start.

When presenting a proposal, it’s important to remember that your clients are busy. They have other meetings to attend, phone calls and emails to return, and problems to solve. Time is their most precious asset. Here are a few tips to optimize the time you spend with your customers:

• Arrive early . This is a no-brainer, but arrive to the meeting with at least ten minutes to spare, especially if it’s in person. Use this buffer to use the bathroom, rehearse your introduction, and even set up the meeting space.
• Rehearse setting up the projector or sharing your screen before the meeting . If you’re carrying out a meeting in person, you don’t want to waste ten minutes figuring out how to project your laptop’s screen. Carry several adapters with you and have a fail-safe plan, such as bringing a tablet with a copy of the presentation. If the meeting is over Zoom, practice sharing your screen so that your notes aren’t visible.
• Keep your introduction short. Leave space for banter and rapport, but keep your personal introduction short. Small talk should be reduced as much as possible — you shouldn’t spend twenty minutes talking about the weather, unless you sell a weather-related solution.

2. Have a clear agenda.

Your presentation must have a clear and compelling agenda, which you can share right at the start (in addition to having shared it over email before the meeting).

The meeting should begin with compelling reasons to consider your proposal and culminate with a specific request for the business. Here’s an agenda template you can use to structure your meeting:

• Challenge/Opportunity. Begin your presentation by illustrating the opportunity or challenge that your client is overlooking. Make sure it’s compelling enough to motivate your client to listen to the rest of your presentation.
• Benefits . Discuss the benefits that your client will achieve by adopting your solution. Use a customer case study or testimonial to support your point.
• Plan . Present your plan or options to resolve the client’s challenge/opportunity.
• Company . Briefly share your company’s background, including who your company helps with these issues.
• Recommend . Before closing your presentation, be sure to ask for the client’s business. You might close by asking the client, “Do you believe that the solution that I’ve presented will effectively help you overcome your challenges and achieve your goals?”

In the presentation, include a few bullet points that outline these parts of the meeting, so that the client knows what to expect.

3. Open up with the customer’s problems and challenges.

As mentioned, you’ll begin the meeting with a challenge or opportunity. Don’t walk into the meeting and immediately start talking about yourself or your company or your products. If you do this, your client will immediately focus on cost and product features, often ending the meeting before you’ve had a chance to finish.

Instead, focus on re-emphasizing the customer’s challenges and pain points. Your clients want to know how they can beat their competitors, reach new customers, retain existing customers, and increase profit margins. But before you can sell them your product, you have to emphasize the graveness of the issue they’re facing and illustrate how their challenges will prevent them from achieving these goals.

For instance, if 30% of their customers are churning, and you sell a business solution that can help reduce churn, you might open up your presentation with how their revenue will continue to be impacted by this loss. This will emphasize the urgency of the problem and help you create a stronger pitch later.

4. Pause and ask questions.

After you’ve spoken for a few minutes, stop and ask your client a question. This is a great way to stay in control of the meeting while allowing your client to interact with the sales presentation.

Here are some questions that you might ask:

• Have I summarized your challenges correctly?
• Is there anything I’ve missed that you’d like to add?
• Am I right in saying that you want to solve this problem in the next quarter?

5. Lead with stories, not data.

While clients value data, they are also realistic about what data can — and cannot — tell them. They’ve seen many projects fail despite the glowing research results, and they’ve seen projects succeed despite the lack of any data to back it up.

So, introduce stories first, then the data to back it up. Come to the presentation armed with customer experiences and competitor moves. Your clients are far more interested in what other businesses like them have experienced and what their competitors are doing. They’re not all that interested in the latest research study, but you can use a study to support your points and lend credence to an anecdote.

6. Don’t read off of your PowerPoint slides.

Let the deck complement your points. If you read directly off the slides, you’ll quickly bore your customer, and the impact of what you’re saying won’t land.

Keep your slides simple, too, so that you’re not tempted to read off of them. Most slides are far too complex — too much text, distracting designs, and unrelated images.

You should only put one picture and one line of text on a slide. No more. Your clients can only absorb so much at once, and if they’re too busy trying to sort out paragraphs upon paragraphs on the screen, most of what you’ll say will be missed.

7. Present your solution — and sell them a vision.

After you’ve re-established the business challenge and spoken to the customer’s pain points, it’s time to present your product or service as a solution. But it’s important to not stop here — you have to also sell them a vision of what their business will look like after they take care of the problem.

Will they experience increased sales? Streamlined processes? Better customer retention? And what will that look like a few years from now? Don’t exaggerate, but don’t be afraid to show them how your product can create a much positive future for their business.

8. Establish a clear follow-up timeline at the end of the meeting.

This is maybe the most important part of your business proposal presentation. Tell your customer what will happen after the presentation, so that there’s no ambiguity regarding next steps.

We highly recommend establishing a clear follow-up date. Don’t say, “I’ll follow up in about a week.” Instead, try, “Is it okay if I call you on Friday, May 10th?”

We also recommend creating a timeline after the follow-up call. For instance, you might say you’ll call on a certain date, and then you’ll send the contract over using a tool such as PandaDoc , Qwilr , or Proposify . Your contract will be in your customer’s hand for a week, and then on the following Wednesday, you’ll follow-up once again to see if the customer has any questions.

Adjust this timeline depending on your customer, sales cycle length , and industry. Such a short timeline might not suit a product that costs thousands of dollars and requires a yearly commitment. However, it might suit a product that only costs a few hundred dollars a year.

Feeling stumped? No worries. Below, we share some business proposal examples you can glean inspiration from.

Business Proposal Presentation Examples

1. moving malta forward.

This compelling presentation proposes a metro system for the city of Malta. It opens with a “Case for Change” and uses graphics and visuals to argue for the creation of a metro in the city. While it is text heavy, it includes plenty of information for Malta’s government to make a decision. That’s why it’s important to know your audience. If you’re proposing to a gubernatorial entity, then being comprehensive is important.

2. The Big Picture

This is another presentation that argues for the urban development of a district. Its most notable feature is its “At a glance” spread, which shows an overview of the plan from top to bottom, down to the impact the proposed changes will have on the city. In the same way, you can include at an at-a-glance slide in your presentation.

3. AMW Tech

This deck presents a business as opposed to a product, but it does everything right: It opens with an agenda and closes with a call-to-action (“Keep in touch with us”). Even something as simple as providing your contact information can be enough to prompt your customer to continue the conversation.

4. Microsoft Advertising

This deck by Microsoft Advertising takes a slightly different approach: It starts with a quote from the Microsoft CEO, and then provides details about how the brand helps its customers. This works for a major brand like this one because the client may be interested in Microsoft as a whole as opposed to just one service. It’s important to know your audience in this respect, as well.

Creating a Compelling Business Proposal Presentation

Being able to effectively present proposals is key to your success. To be effective, get to the point and focus on vision and stories. Use PowerPoint or Keynote as supporting material and be sure to keep it short. Finally, your presentation should begin with compelling reasons to consider your proposal and culminate with a specific request for the business.

Editor's note: This post was originally published in July 2014 and has been updated for comprehensiveness.

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18 Persuasive Proposal Deck Examples (+Tips & Templates)

Elevate your proposal game with our guide featuring standout proposal deck examples, expert tips, and easily customizable templates for different industries.

9 minute read

helped business professionals at:

Short answer

What is a proposal deck?

A proposal deck is a visual presentation that outlines your project or business idea. It typically includes slides on objectives, strategies, timelines, and expected outcomes, presented in a clear, engaging format to persuade potential clients or investors.

It's how you present your proposal that can close the door on you

It's incredibly disheartening when a proposal, into which you've poured your heart, effort, and time, gets turned down right at the finish line.

To make a great idea really shine, you need a standout presentation. In this guide, I’ll walk you through creating a proposal deck that gets noticed, inspires action, and drives results.

I’ll also pair it with successful proposal deck examples from various industries and customizable templates to kickstart your next proposal.

Let's turn those rejections into opportunities for success!

What is the difference between a proposal deck and a pitch deck?

The difference between a proposal deck and a pitch deck is that a proposal deck focuses on detailed solutions and strategies for a specific client or project, emphasizing customization. A pitch deck , however, presents a general overview of a business idea or startup, aimed at attracting investors and partners.

How do you structure a proposal deck?

Creating a proposal deck is about strategically guiding your audience through a persuasive narrative.

Each slide should be a stepping stone, building your case and keeping your audience engaged from start to finish. Here's how to lay out your deck for maximum impact.

10 essential slides of a proposal deck:

Title slide: Start with a strong, engaging title and your company's name.

Problem statement: Clearly identify the issue or need your proposal addresses.

Your solution: Concisely present your solution, focusing on its uniqueness and value.

Benefits: Highlight the key advantages your solution offers to the client.

Methodology or approach: Outline your strategy and methods for implementing the solution.

Timeline: Provide a clear, realistic timeline for project execution and completion.

Case studies or examples: Demonstrate credibility with relevant success stories or experiences.

Budget and pricing: Clearly outline the financial aspects with transparency.

Team introduction: Introduce your team, emphasizing their skills and roles.

Next steps: Conclude with actionable next steps and a call-to-action.

What are the main types of proposal decks?

Proposal decks come in various forms, each tailored to convey specific ideas and objectives in the most effective way. Understanding the main types helps in crafting a deck that resonates with your target audience and achieves your goals.

8 key types of proposal decks:

Event proposal deck: Ideal for showcasing event concepts, focusing on themes, logistics, and audience engagement.

Project proposal deck: Outlines the objectives, scope, and plan for a specific project.

Sports proposal deck: Designed for sports-related pitches, highlighting team strengths, achievements, and event plans.

Business proposal deck: Used for presenting comprehensive business plans, including market analysis and growth strategies.

Partnership proposal deck: Focuses on proposing collaborations, detailing mutual benefits and partnership dynamics.

Sales proposal deck: Tailored for sales pitches, emphasizing product benefits, pricing, and customer value.

Research proposal deck: Presents research projects, outlining objectives, methodologies, and expected outcomes.

Marketing proposal deck: Used for pitching marketing strategies, focusing on target demographics, channels, and campaign ideas.

Proposal deck examples that persuade and drive action

The power of a proposal deck lies in its ability to persuade and inspire action. In this section, we'll explore real-world examples of proposal decks across various industries and use cases and dissect what makes each of them effective.

Whether you're pitching a business idea, a project plan, or a partnership, these examples will provide valuable insights and inspiration for creating a proposal deck that not only informs but also motivates your audience to act.

NOTE: These proposal decks have been created for fictional companies. However, they're 100% replicable, so you can use them all as templates. They've been created with best practices in mind, optimized for engagement, and look great on any device.

Product launch proposal

This proposal deck for a physical product launch, specifically for SpoonCo Sonic Harmony headphones, is visually engaging and informative, showcasing the product's features and market potential.

What makes this proposal deck great:

• Video on the cover: The deck starts with an eye-catching video, immediately grabbing attention.
• Editable product specs: It allows for updating product details even after the deck has been sent, ensuring always up-to-date information.
• Multiple smart CTAs: It offers various calls-to-action, guiding the viewer through different engagement options.

Brand design proposal

The brand design proposal deck by Pollyartis is a visually stunning and comprehensive presentation, detailing a strategic approach to crafting unique brand identities and enhancing online presence.

• Guided content: The deck utilizes grayed-out content to guide readers through the proposal effectively.
• Detailed project timeline: It includes a project timeline slide, providing a clear roadmap of the branding process.
• Interactive success stories: It features a slide with clickable tabs showcasing various success stories, adding credibility and engagement.

Brand strategy proposal

The brand strategy proposal deck by Excea is a detailed and visually appealing presentation, focusing on crafting powerful brand identities with a strategic approach for digital success.

Clear pricing information: The proposal provides transparent and detailed pricing information for each service offered.

Terms and Conditions slide: The terms and conditions slide provides all necessary legal information in a clear, concise manner. This ensures both parties are well-informed and agree on the scope and limitations of the services.

'Accept' button: To make the acceptance process as smooth as possible, there's an 'Accept' button included. This feature simplifies the agreement process and reduces deal closing time.

Modern brand proposal

Ideal for online business ideas , this deck redefines branding proposals with its intuitive design that guides the viewer through a journey of strategic content, coupled with innovative features for extracting brand elements and a comprehensive service scope.

• Guided content with grayed-out sections: It uses grayed-out content to direct attention effectively through the proposal.
• Branding extraction feature: The deck features the ability to extract branding elements directly from a client's website.
• Clear presentation of scope of services: It offers a clear and detailed presentation of the scope of services, outlining what clients can expect.

Modern workshop proposal

This modern workshop proposal deck is designed to promote an innovative workshop, effectively outlining the agenda, training content, and expected outcomes in a clear and engaging format.

• Agenda slide: The proposal provides a clear overview of the deck’s agenda, setting expectations right from the start.
• Expandable text sections: It offers more information without overwhelming the reader, thanks to expandable text sections.
• Articulation of benefits: It clearly outlines the benefits of the consultancy, making the value proposition evident to the reader.

Light mode marketing proposal

This light mode deck offers a unique blend of client-focused data visualization, the personal touch of custom video integration, and a clear, step-by-step process timeline for clarity and engagement.

• Client snapshot slide: It includes a client snapshot slide, featuring various data visualization components for a comprehensive overview.
• Custom video option for sharing: The editor allows for adding a custom video when sharing the deck with a prospect, adding a personal touch.
• Timeline slide: It features a timeline slide, guiding prospects through the marketing process step by step.

Professional sales proposal

This proposal deck is a blend of functionality and design, offering an interactive and engaging experience.

It features a streamlined layout with expandable sections for in-depth information, making it an effective tool for presenting complex sales strategies in an accessible manner.

• Team slide integration: The deck includes a dedicated team slide, introducing the sales team with professional photos and brief bios, fostering trust and personal connection with potential clients.
• Clear layout: It features a well-organized layout, presenting key information at a glance. For those interested in delving deeper, 'Read more' buttons allow for expanded details without cluttering the main view.
• Embeddable calendar feature: This facilitates immediate action, allowing clients to schedule meetings or follow-ups while they are engaged with the proposal.

Business project proposal

This business project proposal deck is a sophisticated and interactive tool designed for presenting comprehensive project plans and strategies.

• Access to analytics panel: The deck includes an integrated analytics panel, providing real-time insights into viewer engagement and interactions.
• Responsive design: It boasts a responsive design, ensuring seamless viewing across various devices and screen sizes.
• AI assistant for content generation: The proposal features an innovative AI assistant, enabling the generation of dynamic content tailored to the project's needs.

Modern partnership proposal

This modern partnership proposal deck is designed to facilitate business collaborations, featuring a clear and persuasive layout with focus on detail and mutual benefits.

• Expandable section for terms of agreement: It includes an expandable section, providing detailed terms of agreement without overwhelming the main content.
• Pricing package slide: The deck presents various pricing packages clearly, aiding in transparent and informed decision-making.
• Clear presentation of key points: It effectively outlines the pain points, objectives, and benefits of partnering, ensuring a mutual understanding of the partnership's value.

Marketing partnership proposal

This marketing partnership proposal deck is a highly interactive and customizable presentation, designed to effectively communicate marketing strategies and partnerships.

• CRM integrations: The deck allows for CRM integrations, enabling the extraction of client data directly into the presentation.
• Automatic layout adjustments: Every added element automatically adjusts to the layout, ensuring a cohesive and professional look.
• Easily customizable slides: Each slide is designed for easy customization, allowing for a tailored presentation that aligns with specific marketing goals.

Event proposal deck

Tailored for event planners, this deck blends a meticulous budget breakdown with rich multimedia integration and interactive engagement strategies, setting a new standard in event proposal presentations.

• Transparent budget section: It includes a transparent budget section, providing clear financial details and expectations.
• Multiple image and video placeholders: The deck is equipped with various placeholders for images and videos, enhancing the visual storytelling aspect.
• Multiple smart CTAs: It offers the option to add multiple smart calls-to-action, guiding the viewer through different engagement options effectively.

Modern music event sponsorship proposal

This proposal deck is tailored for pitching music event sponsorships, combining visual flair with informative content.

• Data visualization components: It includes sophisticated data visualization tools, presenting key event metrics in an engaging and understandable format.
• Narrator slide: The deck features a narrator slide, guiding readers through the successes of past events, adding depth and context.
• Embeddable videos: Videos can be directly embedded into the deck, providing a dynamic and immersive experience for potential sponsors.

Consulting service proposal pitch deck

Strategically designed for consultants, this proposal deck merges the power of storytelling through case studies with a harmonious blend of textual depth and visual appeal.

• Embeddable case study: The deck allows for embedding a detailed case study, providing tangible evidence of past successes and expertise.
• Balance of text and visuals: It achieves a perfect balance between text-based and visual slides, ensuring clarity and engagement.
• Data visualization library: It includes a comprehensive library of data visualization components, enabling the presentation of complex data in an accessible manner.

Social media proposal deck

Focused on the dynamic world of social media, this proposal deck stands out with its ability to personalize content on-the-fly, narrate compelling project journeys, and incorporate live data for a cutting-edge presentation.

• Dynamic variables for personalization: It features dynamic variables, allowing for quick and easy personalization of the deck.
• Narrator slide for project details: The deck includes a narrator slide, effectively conveying the details and objectives of the social media project.
• The option to embed live stats: The ability to embed live data, such as real-time social media statistics, adds a layer of immediacy and relevance.

Athlete sponsorship proposal

Crafted for athletes seeking sponsorship, this deck captivates with its dynamic display of key statistics, a well-structured array of sponsorship options, and a user-friendly scroll-based design that brings the athlete's story to life.

• Running numbers for key statistics: The proposal features dynamic running numbers, highlighting the most important statistics in an engaging manner.
• Sponsorship packages in tabs: The deck segments various sponsorship packages in tabs, making it easy to understand and choose.
• Scroll-based design: It utilizes a scroll-based layout for easy navigation and enhanced engagement.

Sports tournament proposal

The sports tournament proposal deck for ACME Cycling Team is dynamic and visually striking, designed to showcase the team's achievements and offer sponsorship opportunities.

• Running numbers: It features dynamic running numbers that grab readers’ attention and boost engagement.
• Scroll-based design: The deck utilizes a scroll-based layout for easy navigation and engagement.
• Multiple image and video placeholders: It includes various placeholders for images and videos, enhancing the visual appeal and storytelling aspect.

Italian restaurant proposal

This proposal is ideal for showcasing restaurant concepts with a focus on market and competition analysis, enhanced by user-friendly design features.

• Logo finder: The editor simplifies the design process by extracting logos directly from the website, ensuring brand consistency and professional aesthetics.
• Detailed market analysis slide: The deck offers in-depth insights with various data visualization components, highlighting the restaurant's market position and competitive landscape.
• Expandable text sections: It allows for a more detailed exploration of each team member's experience and menu item, providing a comprehensive understanding of the restaurant's offerings and expertise.

Construction proposal

This construction proposal deck is a comprehensive presentation, detailing project specifics, timelines, and costs for an apartment complex construction, showcasing expertise and commitment to quality.

Dynamic variables: The proposal allows for quick personalization with dynamic variables throughout the deck.

Cost estimate table: A comprehensive cost estimate table is included, featuring expandable text sections for detailed breakdowns. This allows for a clear understanding of all costs involved.

'Accept' button: To finalize the agreement, the proposal includes an 'Accept' button, designed to resemble a signature field. This feature simplifies the acceptance process, making it more intuitive and engaging for the client.

How to create a proposal deck?

Your proposal deck is often the most impactful point of contact with your audience. It's about telling a story that resonates with your audience, convincing them that your idea is not just viable, but irresistible.

Let's dive into some expert tips on how to create a proposal deck that turns skepticism into belief and interest into commitment.

1) Define your objective clearly

Start by being crystal clear about the objective of your proposal. What is the ultimate goal you're trying to achieve?

Whether it's securing funding, getting a project greenlit, or forming a partnership, your entire deck should be aligned with this objective. Every slide, every piece of data, and every argument should serve this end goal.

2) Understand your audience

Take a moment to really understand who your audience is. What are their needs, pain points, and expectations?

A proposal tailored to the specific interests and concerns of your audience will always be more effective. This means using language they understand, addressing their specific concerns, and showing that you have the solution to their problem.

3) Structure your content strategically

Every great proposal tells a story . Your deck should have a clear beginning, middle, and end.

Start by setting the scene and outlining the problem or opportunity. Then, lead your audience through your proposed solution, and conclude with a compelling call to action.

A narrative structure helps keep your audience engaged and makes your proposal more memorable.

4) Be concise and clear

Clarity is key in a proposal deck. Each slide should convey one main idea.

If you find yourself trying to cram too much information onto a single slide, it's a sign you need to simplify. Use bullet points, short sentences, and clear headings to make your content easily digestible.

5) Research and integrate relevant data

Your proposal should be underpinned by solid research . Include relevant market analysis, case studies, or success stories that support your proposal.

This data should be integrated into your narrative to strengthen your arguments and give credibility to your proposal.

Here's a great example of a data visualization slide:

6) Address potential objections

Anticipate any potential objections or questions your audience might have and address them within your deck.

This not only shows that you've thought through your proposal thoroughly but also helps to build trust with your audience by acknowledging and addressing their concerns.

7) Keep your content focused

Avoid the temptation to include everything you know about the subject. Focus on what's most important.

Prioritize content that directly contributes to your objective and resonates with your audience. Less is often more when it comes to making a strong, focused argument.

8) Personalize where possible

If you can personalize aspects of your deck for specific audiences or stakeholders, do so. This could be as simple as including the client's logo or as complex as tailoring the content to address their unique challenges.

Personalization shows that you've put thought into your proposal and value your audience's specific needs.

Here's a great example of a personalized deck:

9) Include a clear call to action

What do you want your audience to do after they've seen your deck? Whether it's scheduling a meeting, signing a contract, or just considering your proposal, make this clear.

A strong call to action slide provides a clear next step for your audience and can significantly increase your chances of success.

Here's an example of a next step slide:

Incorporating an 'Accept' button into your proposal is another small change that makes a big difference.

It's a straightforward way for clients to give their approval, cutting down on the time it takes to get from proposal to partnership.

This feature is a smart move towards smoother, faster business agreements, benefiting both you and your clients with its simplicity and effectiveness.

Here's an example of a deck with an accept button:

Proposal deck design principles

The design of your deck is not just about looking good; it's about enhancing comprehension, retaining attention, and creating an experience that sticks with your audience long after the presentation is over.

Let's dive into the art of designing a proposal deck that not only looks professional but also communicates your message with clarity and impact.

1) Embrace interactive elements

When it comes to proposal decks, many turn to static legacy decks that are straightforward, often resembling a digital brochure filled with text.

They're like reading a book from cover to cover; you get all the information, but the journey is predetermined, with no room for interactive elements or personalized pathways.

They can also be a bit of a squeeze on mobile devices, often requiring zooming in and out to read the details.

Interactive decks are like stepping into a 'choose-your-own-adventure' book. They transform the viewer's experience from a passive receipt of information to an active exploration with elements such as embedded links, clickable tabs, and dynamic graphs.

It's about creating a journey where the audience can dive deeper into areas of interest, watch embedded videos for more insights, or interact with real-time data.

Here's what a static deck looks versus an interactive one:

2) Make sure the design is responsive

With people accessing content on a variety of devices, responsive design is crucial. Your proposal deck should look great and function well whether it's viewed on a desktop, tablet, or smartphone.

This means optimizing layouts, text sizes, and interactive elements to work seamlessly across different screen sizes. Responsive design ensures that your audience has a quality experience no matter how they choose to view your deck.

Here's an example of a mobile-responsive deck:

3) Visualize your data

Data visualization is a powerful tool in proposal decks. It turns complex data into easy-to-understand visuals like charts, graphs, and infographics.

Good data visualization should simplify information, not complicate it. Use it to highlight key points, show trends, or compare figures.

Remember, the goal is to make your data accessible and meaningful to your audience, helping them grasp your points quickly and clearly.

4) Maintain consistent branding

Your deck should reflect your brand's identity. Use your brand's color scheme, fonts, and logos consistently throughout the deck. This not only looks professional but also reinforces your brand in the minds of your audience.

Be mindful of color psychology and choose a palette that aligns with the mood and tone of your message.

Here's an example of a branded deck:

5) Implement narrated design

Narrated design is a modern approach that mimics the natural way we consume digital content. Instead of clicking through slides, the audience scrolls down a continuous canvas.

This design is intuitive and allows for a storytelling flow that feels seamless and cohesive.

It's particularly effective for online presentations, where the audience can scroll through the content at their own pace, ensuring they absorb information in a comfortable and engaging manner.

Here's an example of narrated design:

6) Balance text and imagery

A well-designed deck strikes a balance between text and imagery. Use high-quality images that complement and enhance your narrative.

Avoid overcrowding your slides with text; instead, use bullet points or short paragraphs. The imagery should serve to break the monotony of text, making your deck more visually appealing and easier to digest.

7) Use white space wisely

White space, or negative space, is a crucial design element. It's the space between text, images, and other elements on your slide.

Proper use of white space prevents your deck from looking cluttered and helps to focus the audience's attention on the most important elements. It makes your content more readable and gives your deck a clean, professional look.

8) Prioritize readability

Everything in your deck should be easy to read. This means choosing fonts that are clear and legible, even from a distance.

Be mindful of color contrasts; text should stand out against the background for easy reading. Remember, if your audience struggles to read your deck, they'll struggle to engage with your content.

Interactive proposal deck templates

The process of creating a proposal deck can be incredibly time-consuming, requiring not only a deep understanding of your content but also skills in design and interactivity.

It's a bit like building a house – you need a solid foundation, the right tools, and a clear plan.

Interactive proposal deck templates are like a well-equipped workshop, where the heavy lifting of structure and design has already been done for you. They bring a level of professionalism and polish that can be hard to achieve on your own.

Grab one and see for yourself.

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How To Write A Project Proposal Presentation?

Presenting your ideas well is essential to gaining quick approval for projects, whether internal or external. Even the strongest elevator pitch is not going to work by itself. Writing a project proposal presentation enters the picture at this point. You must be able to deliver a proposal for a project effectively if you have the technology or product to show a particular investor. This blog will help you understand how to write a project proposal presentation quickly and how to compose it.

What is a Project Proposal Presentation?

A project proposal serves as a project management tool for outlining the goals and specifications of a project. It facilitates initial project planning framework agreement between organizations and external project stakeholders.

Its primary goal is to win over decision-makers. Because of this, a project proposal presents the main selling point of your endeavor to internal and external project stakeholders. The proposal aims to catch the interest of project sponsors and stakeholders.

Different Types of Project Proposal Presentations

Before learning how to make a project proposal presentation, you need to know that they are of different types. Here are some of the types in which you can give a presentation of a project proposal:

1. Solicited Project Proposal: 

A solicited project proposal is a formal document submitted in response to a specific request or invitation from an organization or entity seeking external project ideas or services. The one requesting issues a Request for Proposal (RFP). 

The proponents create a solicited project proposal presentation detailing their approach, expertise, timelines, and costs for addressing the outlined needs. Organizations evaluate and compare the proposals that describe their solutions and services before selecting them.

2. Unsolicited Project Proposal

In an unsolicited proposal, you create a proposal after carefully identifying the possible solutions for the problems. It’s unlike an RFP but something an investor didn’t ask for. These project proposal presentations are sent to potential clients without being asked for as a pitch or an introduction to investors or sponsors.

3. Informal Project Proposal

With informal project proposals, potential customers express interest in your offerings and ask to review your proposal. Since these are based on conversations rather than official requests, they frequently include all the required information. So they usually need much more research.

4. Renewal Project Proposal

A renewal project proposal presentation is a document that outlines plans for extending, updating, or continuing an existing project or service. These offers are made to potential customers to prolong the support for an ongoing project close to completion. The proposal typically includes reviewing the project’s past performance, achievements, and any necessary adjustments or enhancements for the renewal period. 

5. Continuation Project Proposal

A continuation project proposal is a document submitted to request for extension or continuation of an existing project beyond its initially planned time frame. It typically includes an assessment of the project’s progress, achievements, and the need for additional time to accomplish its goals. The proposal outlines the reasons for the extension, any adjustments to the project plan, and a renewed timeline to ensure the successful completion of the ongoing initiative.

6. Supplemental Project Proposal

A supplemental project proposal presentation is a formal request document submitted to propose additional work or modifications to an existing project. The use of this proposal arises due to changing project requirements, unforeseen challenges, or the identification of new opportunities during the project. The proposal details the scope of the supplemental work, its impact on the overall project, associated costs, and any adjustments needed in the project plan.

This section gives you some clarity on how to write a project proposal PowerPoint presentation. It outlines the blueprint of a comprehensive presentation, using a project proposal presentation example:

1. Understand Your Audience and the Problem you’re Solving:

Before diving into the content creation process, it’s essential to have a deep understanding of your audience. Identify their needs, concerns, and expectations to tailor your project proposal presentation accordingly. This ensures that your proposal addresses their specific requirements and resonates with them.

Persuade your reader with references and data. Among the inquiries to make are:

• What issue is your project trying to solve?
• What is known about this issue already?
• Who has previously tackled this issue, and what literature is available?
• Why can’t this problem be adequately addressed by previous research?

2. Define Clear Objectives:

Clearly outline the objectives of your project proposal presentation on PowerPoint or Google Slides . Whether seeking approval, securing funding, or gaining support, having well-defined goals will guide your content creation process and help you focus on delivering a persuasive message.

A few things to mention are:

• Your project’s mission statement
• Your project timeline, complete with significant checkpoints
• Roles and duties of the project team 
• A risk register outlining your risk-reduction strategy
• Deliverables for the project
• Tools for reporting that you’ll utilize during the project

3. Structure Your Presentation:

Create a well-organized structure for your presentation to maintain clarity and flow. Begin with an engaging introduction, followed by a detailed overview of the project, the problem it aims to solve, proposed solutions, and a compelling conclusion. Use visual aids, such as slides and graphics, to enhance understanding and engagement.

As you’re defining the structure of your presentation, be sure to incorporate the following:

• The outcome or goal of your undertaking 
• A schedule for the project’s deliverables’ readiness
• SMART objectives in line with the outputs you’re generating

4. Craft a Captivating Introduction:

Start your project proposal presentation with a hook that captures attention and sets the tone for the rest of the proposal. Clearly state the problem your project addresses and why it’s important. Establish a connection with your audience by highlighting the project’s relevance to their interests or goals.

5. Clearly Define The Project Scope:

Provide a comprehensive overview of your project, detailing its scope, objectives, and anticipated outcomes. Clearly articulate the timeline , milestones , and deliverables to give your audience a realistic understanding of what to expect.

6. Highlight The Value Proposition:

Emphasize the unique selling points and benefits of your project. Communicate how it addresses the identified problem and why it stands out from alternative solutions. Use data, testimonials, or case studies to bolster your claims and build credibility.

7. Develop A Realistic Budget:

Include a detailed budget that outlines the financial requirements of your project. Break down costs into categories and provide justifications for each expense. This demonstrates a thorough understanding of the financial implications and reinforces your credibility.

8. Address Potential Challenges And Risks:

Acknowledge potential challenges and risks associated with the project and outline mitigation strategies. Demonstrating a proactive approach to risk management reflects your preparedness and commitment to the project’s success.

9. Engage Your Audience:

Encourage audience interaction throughout your presentation. Incorporate opportunities for questions and discussions to address concerns, gather feedback, and foster a collaborative atmosphere.

10. Conclude with a Strong Call to Action:

Wrap up your presentation with a compelling conclusion reinforcing the project’s value and importance. Clearly state the desired action or decision you seek from your audience, whether it’s approval, support, or funding.

By following these comprehensive steps, you can create a project proposal presentation that informs and persuades, increasing the likelihood of successful project approval and implementation.

How To Present A Project Proposal Presentation?

Presenting a project proposal is an art that involves not just the spoken word but also the visual representation of your ideas. Each slide in your presentation plays a crucial role in conveying key information and building a compelling case for your project:

Slide 1: Title Slide

The title slide sets the tone for your presentation. Include the project title, your name or team name, and the date. Use visually appealing graphics or images related to the project to capture attention.

Slide 2: Agenda

Provide an overview of the presentation structure . This helps orient your audience and gives them a roadmap of what to expect. Clearly outline the key topics and sections you’ll be covering.

Slide 3: Introduction

Start with a compelling introduction. Highlight the problem your project addresses and why it is significant. Engage your audience initially, making them eager to learn more about your proposal.

Slide 4: Project Overview

Offer a brief but comprehensive overview of the project. Include key details such as the project’s purpose, goals, and objectives. Use visuals like charts or graphics to convey information succinctly.

Slides 5-8: Problem Statement and Need

Dedicate a few slides to articulate clearly the problem your project aims to solve. Provide data, statistics, or real-life examples to emphasize the urgency and relevance of the issue.

Slide 9: Solution

Present your proposed solution to the identified problem. Break it into key components and use visuals to illustrate how your project addresses the issues. Communicate the unique value of your solution.

Slides 10-12: Project Scope and Deliverables

Detail the scope of your project , including specific deliverables and milestones. Use visuals like timelines or Gantt charts to help your audience visualize the project’s timeline and workflow.

Slide 13: Budget

Introduce the financial aspect of your project. Break down the project budget into categories and provide a clear overview of the costs associated with each. Use graphs or pie charts to make the information easily digestible.

Slides 14-15: Risks and Mitigation

Acknowledge potential challenges and risks associated with your project . Demonstrate your awareness and preparedness by outlining mitigation strategies for each identified risk.

Slide 16: Team and Expertise

Introduce the key members of your project team and highlight their relevant expertise. This slide helps build credibility and assures your audience that you have the necessary skills to execute the project successfully.

Slide 17: Conclusion and Call to Action

Wrap up your presentation with a powerful conclusion. Reiterate the key points, emphasize the project’s value, and issue a clear call to action, whether it’s approval, support, or further discussion.

Tips On Giving A Project Proposal Presentation

Regardless of the type of presentation you deliver, your goal is to influence or wow the audience:

Define Your Agenda:

• Clarify proposal details for investors and clients.
• Address omitted RFP questions.
• Contrast your plan with rivals if requested.

Tell a Story:

• Introduce data, charts , and graphs with a narrative.
• Engage the audience by appealing to human nature.
• Enhance content through storytelling.

Think Lean:

• Apply lean thinking to enhance client relationships.
• Eliminate non-beneficial procedures in your presentation.
• Avoid jumping to long-term future estimates.

Construct an Eye-Catching Presentation:

• First, dress appropriately for the presentation you are about to give.
• A well-constructed presentation reflects positively on your company.
• Avoid hastily put-together presentations to maintain quality perception.

Ask Questions:

• Avoid excessive talking during the presentation.
• Engage the audience by posing questions.
• Boost your confidence and gather feedback through polls or direct inquiries.

ALSO READ: How to write an effective project charter?

Top 5 Project Proposal Templates

1. project proposal summary powerpoint template.

This template provides a concise and visually appealing overview of your project proposal, featuring key elements such as objectives, timelines, and budgetary considerations in a structured and professional format.

2. Project Proposal Presentation Template

The Project Proposal Presentation Template is designed for project leaders to propose new ideas to clients, investors, or business owners. Executives can also use it to propose their businesses to different investors. The marketing, product, and project management teams can use this presentation to propose new business or project ideas.

3. Project Management Lifecycle PowerPoint Template

Specifically designed to illustrate the phases and milestones of project management, this template guides stakeholders through the entire project lifecycle, emphasizing key stages, deliverables, and decision points for a comprehensive understanding.

4. Project Management Swimlane PowerPoint Template

This template employs a swimlane format to delineate responsibilities among team members or departments, offering a clear and organized visualization of tasks and workflows to enhance transparency and streamline project execution.

5. Business Proposal Deck PowerPoint Template

A sophisticated and customizable template for crafting compelling business proposals , this deck incorporates modern design elements to showcase essential details, including market analysis, value propositions, and financial projections, ensuring a professional and persuasive presentation.

Developing a project proposal is essential for connecting you, your group or organization, investors, and other stakeholders. Your greatest option for a concise, educational, and polished presentation is a project proposal presentation. As discussed above, making an eye-catching summary of your project will attract more interested outside collaborators and their encouraging comments.

You can also access SlideUpLift, one of the top platforms for presentation templates and tools to help with the presentation-making task. You can select from a wide range of carefully crafted templates for project proposals. SlideUpLift gives presenters the tools to make visually striking and memorable presentations, emphasizing customization, clarity, and aesthetics. 

How do I make a project proposal PowerPoint presentation?

To create a project proposal PowerPoint presentation, start by outlining the project’s goals, objectives, and key details. Utilize SlideUpLift’s Project Proposal templates for a professional look and incorporate visuals for clarity.

What is the step-by-step process for the presentation of a project proposal?

During the project proposal presentation, the presenter should introduce the project, present an overview, detail the methodology, present the timeline and budget, and conclude with a summary of key points.

What should I include in the presentation of a project proposal?

In a project proposal presentation, you should cover essential elements such as project goals, methodology, budget, and team details to provide a comprehensive overview for stakeholders.

How should I start a project proposal presentation?

Begin your project proposal presentation with a strong opening, clearly introducing the project’s name and purpose and highlighting its significance to capture the audience’s attention.

Where to find the best Project Proposal Presentation templates?

There are a variety of project proposal presentation templates available on SlideUpLift. Just find your desired template on SlideUpLift.com and download it.

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Top 10 Project Proposal Templates with Samples and Examples

Deepika Dhaka

In today's dynamic and competitive business landscape, organizations must constantly innovate to drive growth, capture market share, and stay ahead of the curve. One key strategy that has proven successful for businesses across industries is the effective use of project proposals. In this digital age, where information is readily accessible, leveraging project proposal templates has become essential for streamlining processes, enhancing collaboration, and maximizing the chances of securing project funding and support. 

Picture this: You have a visionary company tasked with creating a revolutionary mobile app for personal finance management . You employ a well-crafted project proposal to optimize your processes, foster collaboration, and secure crucial project funding and support. Through a well-defined roadmap, this proposal streamlines your development journey, ensuring clarity in objectives, milestones, and timelines. You enhance teamwork by embracing collaboration tools, fostering effective communication, and outlining roles and responsibilities. Also, your comprehensive proposal incorporates market research, competitive analysis, and a compelling business case, attracting potential investors and stakeholders. On this strength, your company secures significant funding from a prominent venture capital firm, empowering you to accelerate development and marketing and ultimately deliver a transformative mobile application to the market.

Isn’t it amazing? One proposal and multiple benefits!

Best Project Proposal Templates for Funding

We have the most popular solution if you want to turn this idea into reality and are struggling to craft a perfect Project Proposal for your business. SlideTeam offers the best in industry Project Proposal Templates that professionals worldwide are using. 

The 100% customizable nature of the templates provides you with the desired flexibility to edit your presentations. The content-ready slides give you the much-needed structure. 

Template 1: Project Proposal Template

Presenting a popular project proposal for website development with to-the-point, clear visuals, and graphics. This PPT Deck covers all the essential elements of a perfect proposal, such as a project outline with context and objectives, a target audience flowchart, a design process, and a site map. It lets you define your market approach, social media approach, and search marketing. You can also highlight its phases and timelines. If you struggle to attract clients to your website development services, this PowerPoint Presentation is your one-stop solution. Download our fully editable and customizable project proposal ppt now!

Download this Presentation

Template 2: Project Planning Proposal Template

Are you seeking a concise document outlining a proposed project's key details and objectives? This PPT Deck provides a roadmap for project execution and serves as a foundation for decision-making and resource allocation. It includes templates illustrating the project's scope, goals, timeline, budget, and anticipated outcomes. This resource also contains comprehensive slides on gap analysis and action plans. It acts as a persuasive tool to secure approval and support from stakeholders, enabling effective planning and successful project implementation. You must download this handy resource if you are a professional responsible for drafting a project planning proposal.

Template 3: Software Maintenance Project Proposal

If you are a software expert and offer software maintenance services, we have a helpful template that will save you time and effort in drafting a proposal that wins clients. This deck provides a structured overview of the project scope, objectives, and timeline. With concise slides and compelling graphics, it effectively communicates the need for ongoing software maintenance and highlights its benefits. From budget breakdown to resource allocation, this PPT deck equips you with persuasive tools to impress prospects. Get it now!

Template 4: Non-Profit Organization Project Proposal

Introducing a feature-packed project proposal template for Non-Profit Organizations that are struggling to secure funding. This PPT presentation is a versatile solution designed to streamline your project proposal process. With a professionally crafted layout, this template offers a clear project overview, allowing you to showcase your organization's capabilities and expertise. Engage potential investors by presenting a compelling case for their investment through a comprehensive funding summary. Seamlessly outline your project goals, strategies, and expected outcomes using this customizable template, ensuring your proposals stand out. Maximize your chances of success and drive positive social impact with this user-friendly and impactful presentation template.

Template 5: Funding Project Proposal Template

Present your organization's plan to support the community with the Funding Project Proposal template. Show donors how their help can create new opportunities for those in need. Explain the project's details, your organization's capabilities, and the investment and funding required. Describe the steps your organization suggests for helping underprivileged individuals participate in development. Highlight your institution's goals, mission, and values with this charity contract PPT Slideshow. Download now and make a positive impact!

Template 6: Research Project Proposal Template  

Struggling to secure sponsors for your research project? A lack of a professional dissertation proposal may be holding you back. Introducing the Research Proposal Template to present your project to sponsors, highlighting the study background, key research questions, problems, and solutions. Showcase your research goals with cutting-edge graphics and explain your chosen methodology, data analysis methods, and data collection approaches. Walk potential sponsors through the project timeline, and discuss theoretical contributions, strengths, weaknesses, and thesis constraints. Grab this game-changing PPT slideshow and pave the way for research success!

 Template 7: Interior Design Project Proposal

Showcase your interior design skills and win new projects with this Interior Design Project Proposal. Use our pre-designed graphics to highlight your services, such as flooring, lighting design, furniture selection, and more. Impress your clients by outlining your step-by-step design process, including timeline procedures and construction observations. Display your past projects, client testimonials, and team members to leave a lasting impression and win a recall. Discuss your creative ideas, innovative designs, and budget details to demonstrate your expertise and meet client expectations. Get it today!

Template 8: Innovation Project Proposal  

Present your innovative services to clients with our comprehensive presentation. Create an eye-catching cover letter for your landing page that captivates your audience. The table of contents showcases project context, objectives, services, case studies, testimonials, and terms. Explain how your company can provide solutions to overcome client project challenges. Describe the innovation project process, from recognizing opportunities to implementation and scaling. Highlight pricing details, team experience, and proven work to instill confidence in your clients. Showcase samples and accomplished projects to demonstrate your expertise. Download it today!

Template 9: Engineering Project Proposal Template  

Discover the power of this Engineering Project Proposal Template designed to help you captivate clients and boost business. Showcase your services and attract a larger client base. Highlight your key strengths, such as highly qualified human capital, global consultancy expertise, and efficient infrastructure management. With this construction service PPT template, clearly define the scope of your services, including design drafts, site surveys, and construction strategies. Effectively communicate your activities by downloading this feature-packed resource right away!

Template 10: One-page Proposal for Marketing Project

This template is designed to help you present your marketing project ideas in a clear and compelling manner on a single page. Showcase your project title, objectives, key results, and impact with ease. It includes a well-structured table to present project cost and duration across phases of execution. You can also display potential risks involved using a graphic this slide contains. This is a must-have template for every marketing professional . Download now!

Download this Template

Efficient. Impactful. Streamlined.

It's time to rewrite how we create and present proposals, unlocking a new level of success. With innovative tools and strategies at your fingertips, you can revolutionize how you pitch ideas, captivating your audience and achieving remarkable results. Now that you have access to the most popular Project Proposal Templates, download these to get started and win premium clients. 

PS. If you are looking for Product Proposal Templates, here’s a handy guide with the most amazing samples and examples.

FAQs on Project Proposal

What is a project proposal.

A project proposal is a document that outlines a proposed project, including its objectives, scope, methodology, deliverables, timeline, and budget. It serves as a persuasive tool to secure approval, funding, or support from stakeholders such as clients, investors, or funding agencies. A well-written project proposal presents a compelling case for the project's feasibility, benefits, and potential outcomes.

How do you write a project proposal?

Writing a project proposal involves several key steps:

Introduction: Provide a concise overview of the project, including its purpose, goals, and relevance.

Problem Statement: Clearly define the problem or opportunity the project aims to address and explain its significance.

Objectives: State specific and measurable objectives that the project aims to achieve.

Methodology: Describe the approach, methodology, and activities that will be undertaken to accomplish the project's objectives.

Deliverables: Outline the tangible outputs or results that the project will produce.

Timeline: Present a realistic timeline that outlines the project's major milestones, activities, and estimated duration.

Budget: Include a detailed budget that outlines the project's estimated costs, including resources, equipment, and any other relevant expenses.

Evaluation: Explain how the project's success will be evaluated and measured against the stated objectives.

Conclusion: Summarize the project proposal's key points and benefits, reiterating its value.

Appendices: Attach any supporting documents, such as resumes, references, or additional research materials.

What are the 4 elements of a project proposal?

The four essential elements of a project proposal are

Project Summary: A concise overview of the project, including its purpose, objectives, and expected outcomes.

Project Description: A detailed project explanation covering its scope, methodology, activities, resources required, and timelines.

Budget: A comprehensive breakdown of the estimated costs associated with the project, including personnel, equipment, materials, and other expenses.

Impact and Benefits: An assessment of the project's potential impact, benefits, and significance, highlighting how it aligns with the organization's goals or the needs of the target audience.

What are the five phases of a project proposal?

The five phases of a project proposal are: :

Initiation: This phase involves identifying and defining the project, including its purpose, objectives, and initial planning.

Planning: In this phase, detailed planning occurs, including defining the project scope, creating a work breakdown structure, developing a timeline, and establishing the project team and resources.

Execution: This phase focuses on implementing the project plan, performing the project activities, and managing the resources to achieve the project's objectives.

Monitoring and Control: In this phase, project progress is monitored, and necessary adjustments are made to ensure that the project stays on track and meets its goals.

Closure: The final phase involves closing the project, including documenting lessons learned, evaluating project success, and transitioning deliverables to stakeholders or end-users.

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How to Create an Effective Business Proposal Presentation: Top Tips for Success

Creating an engaging business proposal and presenting it in front of your potential clients might sound like a difficult task. Knowing what to focus on, how to organize the meeting and shape your approach shouldn’t stress you out.

With our comprehensive guide, you’ll see how easy it can be to create a winning proposal. We’ll also give you tips on how to build confidence in your presenting skills and nail every public speaking event, be it around your proposal or not. 

In this article, we’ll cover the proposal presentation creation process, how to best automate it and give you other tips on how to engage your audience. 

Create a great business proposal

Whatever your topic may be, the starting process is the same - research. You need to conduct thorough research into your topic, and your audience as well. 

The questions you need answered are:

• What problem are your clients facing?
• What are your client’s goals?
• How would they like you to go about helping them achieve those goals?
• Have your clients ever worked with any of your competitors before?
• How much budget can they allocate for this project?
• When do they expect to see results?

Once you conduct your research, you can start creating a proposal presentation. In order to speed up your proposal creation process, you’ll want to look into automation software. 

Better Proposals offers a variety of prewritten proposal templates that you can easily customize to your needs. This means that you won’t have to create your presentation from scratch. 

With our beautifully designed templates, you’ll have no problem showing your solution and the benefits you’ll bring to your clients in a way that’s easy to understand for everyone. 

How to structure your presentation

Start with a short introduction. The point of your presentation introduction is to ease your clients in by explaining to them that you’ve listened and understood their issues. They will want to hear about your process and how you’ll help them achieve their goals so make sure you’re not talking too much about yourself and your company. 

Once you’ve created your introduction, it’s time to focus on your process and timescales . This is the time to go into further detail and explain exactly which steps you’re going to take in order to help your client. However, make sure that you’re keeping it easy to understand. 

Your clients won’t have the same technical knowledge as you do, so make sure to explain everything in simple terms. As important as it is to talk about your process, it’s even more important to showcase the benefits. 

That’s how you sell your services - by talking about tangle results. If you’re providing website building, explain how it will lead to increased sales and market share. 

If you’re working with a team, make sure to explain what each member will be working on a week to week basis. 

Once you’ve presented your solution, it’s time to get to the price. If you already know your client’s budget, it will be easy for you to come up with a number. But that’s not all, the way you present your price is also very important. 

Make sure you’re not using the word price and try using words like investment and ROI instead. It will make your proposal stand out and won’t cheapen your offer. Moreover, it’s important to present your price as a single number. 

If you present a few different tiered price points, it will confuse your clients. They won’t know which package to choose, since they are looking to you to explain which steps are needed in order to help them achieve their goals. 

Don’t use your presentation to try and upsell your clients. That should be done once you’ve created a relationship with them and created some results with your solution. 

Add a great case study 

Once you’ve presented your solution and price, it might be a good idea to quickly present a few case studies. They will show how you helped a client in a similar position before. It will be a good way to win over the audience, especially if you think you’ve lost them after presenting your price.

A third-party’s quote about your company will build your credibility. Furthermore, it gives you the opportunity to present the benefits your clients experienced from working with you, as well as how quickly they reached ROI. 

Better Proposals’ templates come with a prewrite structure for case studies. We know what the clients want to see and hear, which is why we make sure to provide a visually pleasing layout. 

There is no need to go into detail on how much trouble your client was in before they started working with you. Nor should you talk about the process employed to help them achieve results. In most cases, this will be similar to the process you’ve already presented to the client, so don’t repeat yourself. 

Instead, focus on the results. By this we mean:

• The benefits the client experienced since working with you . Explain a few details - do they have more time now, have they managed to focus on other parts of their business and more?
• What short and long term goals did you help them achieve?
• When did they achieve ROI ?
• A quote from the previous client.

Case studies are a powerful strategy that can help you win deals and secure more revenue. 

How to end your proposal presentation

After that, make sure to outline the next steps as well as present your guarantee and terms and conditions. 

It might sound silly, but including a clear call to action is very important. Since you’ve already created a great proposal presentation, it would be a shame not to state what needs to happen next. 

Does your client need to send any materials, do they need to pay the first fee, is there a need for a team meeting?

Whatever needs to be done, lay it out in order to make it easy for everyone to understand. 

In the guarantee section, present what you could offer the client if anything goes wrong. A popular example would be to promise a free product or service if you don’t provide them with a finished product in the agreed-upon time frame. 

Personalize your proposal for the specific audience

While you’re creating your proposal presentation, you need to keep in mind who your audience is. You need to know their needs, wants, lifestyles and behaviour. However, not only do you need to know your audience , but their audience as well. 

Who are they selling their products and services to? Firstly, distinguish between a B2B, B2C and a combination of those two types of companies. After that look for any reports that focus on their industry. If you’re selling medical equipment, find out all you can about hospitals, private clinics and any upcoming trends in the market. In addition, identify your competitors and analyze their technological stack using the technographic data insights .

You need to be able to confidently present your proposal and that confidence will come from the amount of research you conduct. 

Analyze the previous efforts your client’s company has made in order to solve the problem. If you could explain to them why it didn’t work, it would further demonstrate your expertise and that you’re the perfect person for the job. 

When using Better Proposals, you can make sure you’ll never address your clients by the wrong name. With our custom merge tags , you can name your clients, their company and brand and automatically personalize your proposals. 

That way, even if you’re recycling your proposal presentations, you can rest assured knowing you didn’t leave the names of your previous clients. 

Send out the proposal before the presentation 

It’s a good idea to send out your presentation before the meeting. 

There are three reasons for that: 

• It will give your clients enough information to think about any questions they might have.
• You can utilize proposal analytics to see exactly what your clients are interested in and shape your approach accordingly.
• If your clients agree to your terms, they can sign them then and there using the digital signature option.

Better Proposals offers a great feature called proposal analytics. They show you when your proposals were opened, by who, if they were forwarded, signed and paid. 

You will also receive notifications via email for every action your client takes. Moreover, you’ll know exactly how much time did they spend on each of the chapters. 

This type of insight will help you understand which parts of your presentation to focus more on in the meeting. Did your client jump straight to the price or did they read every section? Once you analyze their actions, you’ll have a different perspective on your presentation. 

Focus on the problem you’re solving, not your offer

Don’t underestimate the power of benefits and value you can bring to your clients. That’s what they’re most interested in. We know that it’s tempting to focus on your offer and go into great detail about how you’re the best person for the job based on your price, approach, quality of work and more. 

As important as that is, make sure your primary focus is on the problem you’re going to solve and the benefits you’ll bring them. 

Your clients won’t be that interested in your features and other technical details. They want to hear what their future will look like if they start a business relationship with you. For example, if you’re selling a meal prep kit, it would make more sense to highlight benefits like - freeing up time in your customers' days, offering a variety of meal plans and more. 

Talking about the technical aspects of your business would only be interesting to potential investors or employees. That's why it’s important to focus on the value you’re bringing to the client. 

Arrive early in a neutral setting

The last tip we have for you is to meet the client in a neutral setting. Most of the time the client will want you to come to their office. Even though you’d want to accommodate your clients, meeting them in their office might be detrimental to your deal. 

Their office is a place with a lot of distractions. Anyone can walk in and ask for input on their own work, there are deliveries going on and the phones ringing off the hook. Offices are not known as quiet places and that is why you’d want to move the meeting to a more neutral setting. 

Our advice is to choose a hotel lobby. They are usually quiet during the workday, making them the perfect setting for a business meeting. 

It’s also important to come early. That way you can choose the perfect table, order a drink (nothing alcoholic though) and relax. If you get nervous about presenting, arriving early will help you set up and focus. 

Further tips we have for anyone presenting are: 

• Rehearse your presentation in front of your colleagues.
• Plan out your pauses and the points you’ll highlight.
• Make sure to connect with your audience, don’t just look at your materials.
• Think about the possible questions they can ask you in advance so that you can prepare answers.

If you win a deal right after the presentation, you’re already in the right place to celebrate. Once everything is done, you can seal the deal with a drink or two. 

The first rule of presentations is - to prepare. The more time and effort you put into your presentation, the more confidence you’ll have in your presenting skills. With our actionable guide, you’ll quickly be able to create a beautifully designed presentation that will help you win the deal. 

Make sure you start any proposal presentation with thorough research into your potential clients. You’ll have to know the answers to all your questions about the way you would implement your solution before you start writing the proposal. 

If you use Better Proposals, you’ll love how quickly and easily you can create a document that is easy to get through and engaging. Sign up for a free trial today and find out for yourself how much our platform can help you in the proposal process.

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Proposal Template

Plan, structure, and deliver the perfect proposal presentation to your prospective clients.

Trusted by 65M+ users and leading companies

About the Business Proposal Presentation Template 

A Business Proposal Template is a framework for planning your upcoming proposal presentation. It allows you to address customer pain points, position yourself as a solution, and outline your product or service's scope and cost. 

Whether you’re a consultant pitching to a prospect or a sales team trying to get a new customer on board — this template will give you the structure to convince a prospective customer to buy from you. 

What should be included in a business proposal presentation? 

Typically speaking, a business proposal includes the following: 

Introduction and agenda

Overview of the problems or challenges your prospects face

How your product or service can solve their problems

Case studies and client testimonials

Budgets and pricing

Summary of the proposal details

An opportunity for questions and feedback 

There's no single format for a business proposal. It varies depending on several factors, such as what your business does, who your client is, and what they want. That’s why using Miro’s template is so helpful — it’s fully customizable. 

You can stick to our existing slide deck or add new presentation slides as you see fit. You can also customize the placeholder text in all the slides to create a compelling presentation for your prospective buyer. 

Tips for delivering a successful proposal presentation 

Put yourself in the shoes of your prospect. How would you feel if someone showed up and delivered a lackluster presentation? Chances are, you wouldn’t be impressed. 

The way you prepare for and deliver your presentation can influence your success. When done well, you’re far more likely to get a good response. To make sure you deliver a thorough and well-structured presentation, use these tips: 

Be prepared. Show potential clients you’re serious about working with them by being well-prepared. This means creating a thorough presentation with relevant and useful information. A proposal template is a great way to ensure you cover all your bases and don’t miss anything important. 

Engage your audience. You want to keep your prospects engaged and interested in what you’re saying, so think about your presentation style. For example, don't spend the entire presentation reading directly from the slides. Use them to guide you, but try to talk directly to your audience. 

Create an eye-catching presentation. The design of your presentation can also help keep your audience engaged. If you have visuals and images to support what you’re saying, you’ll have a better chance of holding their attention. 

Show prospects how you can solve their problem. Your prospects need to know that you understand the challenges they face. To do this, be sure to address their pain points and position yourself as the solution. That way, they can see exactly how working with you will make their lives easier and improve their business. 

Use data to back up your ideas. Show prospects that you’ve done your research and back your suggestions up with data. Use Miro’s charts to display this information or link externally to the data source. 

How to use the Business Proposal Presentation Template

Miro’s digital workspace is the perfect place for individuals or collaborative teams to draft ideas. Keep track of all your notes in one location and use them to inform your proposal presentation. 

When you’re ready to create your presentation, start by selecting this template. It’s free and easy to use, so you can start planning immediately. Then, follow these steps to create the perfect presentation. 

Step 1: Have a rough outline for your proposal

Before you start creating your presentation, you need a rough idea of the structure. Visualize each step of the entire proposal and the key points you want to get across. 

Step 2: Customize the proposal template

With a rough outline in mind, you can now start to customize our template to suit your needs. Add or remove slides, change their order, and edit the placeholder text to suit your presentation. 

Step 3: Add the information for your presentation

With the structure in place, you can now add content to the slides. Remember, you can add images, visuals, and charts to any of the slides. 

Step 4: Get feedback from peers

Share the presentation with team members and stakeholders to get feedback. Users can also add their suggestions directly into the template, making it easier for you to review their feedback and make the necessary changes.

Step 5: Deliver the presentation

To deliver the presentation, simply hop into presentation mode . This will put your presentation on full screen, and you can move through the slides using the arrow keys. 

How do you start a proposal presentation?

Most start with an introduction followed by the problem and the proposed solution, but it varies from business to business. You should do whatever works for you and your prospect. If you’re unsure where to start, use this template to guide you.

How do you end a business proposal presentation?

Wrap things up by plainly outlining how much the client will need to spend and what they’ll get for their investment. Then, open the floor to questions.

What is the most important section of a proposal?

The answer to this question is subjective. Some will say it’s the overview of customer pain points — others will say it’s the overview of pricing. Ultimately, every part of your proposal has a role to play. To deliver a successful presentation, all of the elements need to come together.

What are the features of a good proposal?

Effective business proposals are clear, concise, and show awareness. Your prospects don’t want to be confused by your presentation. They want to follow every step of the journey and feel like you understand their challenges. That’s why using a presentation template is so helpful. It provides you with the structure you need to create a clear presentation that includes all the key information.

Get started with this template right now.

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Blog Business How to Write Business Proposal (Examples + Free Templates)

How to Write Business Proposal (Examples + Free Templates)

Written by: Aditya Sheth Jan 25, 2024

The great Mark Cuban once said, “Sales cure all.” If a business doesn’t sell, it doesn’t make money and by extension the business fails. That’s why you need to write business proposals .

A well-written business proposal can often mean the difference between winning or losing a prospective client.

In this in-depth guide to creating business proposals, we show you how to close more deals, make more sales and crush your business goals — all by using easy-to-edit professional business proposal templates .

Here’s what this guide will cover (click to jump ahead):

What is a business proposal, what are the components of a business proposal.

• How to write a business proposal step by step

More business proposal examples + writing and design tips

What should you include in a business proposal, what are the types of business proposals.

• FAQs about business proposals

Looking for a shortcut? Watch this quick video for an overview of everything to include in your business proposal:

A business proposal is a document designed to outline a business plan to convince potential client, investor or partner to engage in a business agreement with you or your company. It’s basically a sales pitch in writing to persuade potential clients to show them benefits of working with you or your company for their business success.

A business proposal outlines what your business does and what you can do for your client . It can be general like this business proposal example:

Or it can be more specific, like this business proposal template which focuses on proposing a project for the Newton Center Rail:

Or this business proposal sample, which presents a plan for a social media strategy and campaign:

To design a business proposal that holds the client’s attention, identify their pain points. Then provide your buyer with the right solution to alleviate those frustrations.

Working on a new project? These project proposal examples might come in handy for you.

The components of a business proposal can change depending on the field, company size and client needs. While details may differ, strong proposals typically introduce your company, explain the problem, offer a solution and its benefits, highlight your team’s skills, and outline timeline, cost and next steps.

Sometimes, the complexity of crafting a business proposal, especially in projects requiring thorough market analysis or technical details, calls for professional insight. Seeking research proposal writing help can be invaluable in these instances, ensuring that your business proposals are not only well-structured but also highly persuasive and tailored to meet specific client needs.

How to write a business proposal step by step

Before you start creating your business proposal template, you need to understand the business proposal format. At a high level, your effective business proposal should include the following:

• Create a compelling business proposal title
• Build a table of contents
• Craft the executive summary
• Write a detailed problem statement
• Propose your solutions
• Showcase your team’s expertise
• Create a realistic timeline
• Present your payment structure
• Specify the terms and conditions
• Receiving the decision

Below, you can see business proposal examples that demonstrate how to include these 10 sections.

1. Create a compelling business proposal title

A compelling title could mean the difference between someone reading your proposal or ignoring it in favor of a competitor’s. 

What makes a good title page? Here are the essential elements to include: 

• Your name along with your company’s name
• The name of the prospect (or their business) 
• The date you’re submitting the proposal

The gray business consulting proposal template above contains all the details a prospect would want to know. The title also offers a strong tangible benefit to the prospective buyer. Honestly, “Who doesn’t want to grow their business?”

2. Build a table of contents

The table of contents is a fundamental part of every winning business proposal template. It makes your proposal scannable and easy to read.

The people you will be pitching to are usually C-level executives like the CEO (Chief Executive Officer), COO (Chief Operating Officer), or fractional executives who work part-time. These are busy people who don’t have time to read your entire proposal in one go.

That’s why most of the business proposal examples in this list include a table of contents.

Adding a table of contents to your document makes it easy for them to go through it at their own pace. They can also skim through parts of the proposal that they deem more important. You can see how this abstract business proposal template uses the table of contents:

You can also make your business proposal template easier to navigate by adding hyperlinks to the document, particularly in the table of contents. This way your clients can jump to specific sections without having to scroll through the entire document. Ensuring your business plan format follows a clear structure can greatly enhance readability and comprehension for potential investors or partners.

It’s easy to add hyperlinks in the Venngage editor. Select the text you’d like to turn into a link, then click the link icon in the top bar. From there, select the page you want to link to! Then download your completed design as an Interactive PDF .

3. Craft the executive summary

The executive summary is a staple in all kinds of annual reports , leadership development plan, project plans and even marketing plans. It is a concise summary of the entire contents of your document. In other words, write a business proposal outline that is easy to glance over and that highlights your value proposition.

The goals of your executive summary are:

• Introduce your company to your buyer
• Provide an overview of your company goals
• Showcase your company’s milestones, overall vision and future plans
• Include any other relevant details

This gray business proposal example has a detailed yet short executive summary including some social proof in the form of clients they’ve worked with:

Take note of how precise this business proposal example is. You want to keep your executive summary concise and clear from the get-go. This sets the right tone for the rest of your proposal. It also gives your buyer a reason to continue reading your proposal.

Crafting an executive summary and keeping it concise and compelling can be challenging, but you can use an AI summarizer online or an AI proposal generator to create a polished document or executive summary. Such tools are trained on relevant AI models that can extract core points from a given text. You can get such a point either in bullet form or in abstract summary form.

Pro Tip: Try to write an executive summary such that, even if your prospective client doesn’t read the entire proposal (with a good executive summary, they most likely will), they should have a clear idea about what your company does and how you can help them.

4. Write a detailed problem statement

The point of writing a business proposal is to solve a buyer’s problem. Your goal is to outline the problem statement as clearly as possible. This develops a sense of urgency in your prospect. They will want to find a solution to the problem. And you have that solution.

 A well-defined problem statement does two things: 

• It shows the prospect you have done your homework instead of sending a generic pitch
• It creates an opportunity for you to point out a problem your prospect might not be aware they had in the first place. 

This bold business proposal template above clearly outlines the problem at hand and also offers a ray of hope i.e. how you can solve your prospect’s problem. This brings me to… 

5. P ropose your solutions

The good stuff. In the proposed solution section, you show how you can alleviate your prospective buyer’s pain points. This can fit onto the problem statement section but if you have a comprehensive solution or prefer to elaborate on the details, a separate section is a good idea.

Spare no details regarding the solution you will provide. When you write a business proposal, explain how you plan to deliver the solution. Include an estimated timeline of when they can expect your solution and other relevant details.

For inspiration, look at how this business proposal template quickly and succinctly outlines the project plan, deliverables and metrics:

6. Showcase your team’s expertise

At this point, the prospect you’re pitching your solution to likes what they’re reading. But they may not trust you to deliver on your promises. Why is this?

It’s because they don’t know you. Your job is to convince them that you can fix their problem. This section is important because it acts as social proof. You can highlight what your company does best and how qualified your team is when you write a business proposal for a potential client.

This free business proposal template showcases the company’s accolades, client testimonials, relevant case studies, and industry awards. You can also include other forms of social proof to establish yourself as a credible business. This makes it that much more likely that they will say yes!

Pro Tip: Attaching in-depth case studies of your work is a great way to build trust with a potential client by showcasing how you’ve solved similar problems for other clients in the past. Our case study examples post can show you how to do just that.

7. Create a realistic timeline

To further demonstrate just how prepared you are, it’s important to outline the next steps you will take should your buyer decide to work with you.

Provide a timeline of how and when you will complete all your deliverables. You can do this by designing a  flow chart . Or add a  roadmap  with deadlines. Pitching a long-term project? A timeline infographic would be a better fit.

If you look at this abstract business proposal template below, even something as simple as a table can do the trick.

The timeline is not always set in stone, rather it’s an estimation. The goal is to clarify any questions your potential client might have about how you will deliver for the underlying B2B sales process.

8. Present your payment and terms

On this page, you can outline your fees, payment schedule, invoice payment terms, as well as legal aspects involved in this deal. You can even use the Excel Invoice Template to create professional-looking invoices (including brand logo and other elements) and add them to this page.

The adoption of invoice templates is beneficial for small businesses as it streamlines the invoicing process and maintains professionalism in financial dealings. Also, by utilizing small business invoice templates, you can efficiently manage invoicing tasks while upholding a polished and structured approach to financial transactions.

The key to good pricing is to provide your buyer with options. A  pricing comparison table can help with this. You want to give your client some room to work with. Make sure you’re not scaring off your client with a high price, nor undervaluing yourself. 

Breaking up your pricing in stages is another great way to make sure your potential client knows what he’s paying for. Look at how this simple business proposal template does this:

The legal aspects can slot right into the terms and conditions section. Alternatively, you can add them to the signature section of the proposal to keep things simple.

9. Specify the terms and conditions

Summarize everything you have promised to deliver so far. Include what you expect from your prospective buyer in return.   Add the overall project timeline from start to end, as well as payment methods and payment schedule, incorporating these details into an online project management tool. This way, both of you will be clear on what is being agreed on.

This step is very important as it outlines all the legal aspects of the deal. That is why the terms and conditions section of your proposal needs to be as clear as possible.

I recommend consulting a lawyer or your legal team when working on this section of the business proposal. If you’re a business veteran and understand the legalities of your business, you can use the same terms and conditions across all your proposals.

10. Receiving the decision

The final step of this whole process. Your client has read your business proposal and they want to buy what you have to offer.

Add a small section at the end of your proposal to get the necessary signatures. This way, you and your client can sign the proposal and the partnership becomes official.

Be sure to also include your contact information in your business proposal template. It acts as a gentle prompt to your client to contact you in case they have any questions. A professional way of doing that would be to include an e-business card with your contact details, email i.d and any other social links you want to share.

Now that you know how to write a business proposal, let’s look at how you can optimize your proposal to deliver results!

Below you’ll find some winning business proposal templates and examples to get you started. I’ve also included some design tips to keep in mind when you’re creating your next business proposal: 

1. Know your audience 

If you have some clarity on who your ideal buyer is — their pain points, their budget, deadlines, among other things — you’ve already won half the battle.

If you are a business that helps clients with everything from running giveaways or helping grow their blog, identify which customers to pitch. This is a sure-shot way to close the deal.

Mapping user personas  for your ideal buyer can help bring some clarity. It will also help you position your business proposal correctly. This improves the chance of your buyer moving your business proposal to the “Yes!” pile.

2. Put your brand front and center

If your company follows certain brand guidelines, incorporate them in your business proposal templates. Consider how business proposal examples like the one below highlight brand identity :

From the color palettes to the company logos, everything follows their brand guidelines. The result: a business proposal that’s consistent across the board.

Pro Tip: Switching this template to match your brand assets is actually pretty easy. Venngage’s My Brand Kit feature allows you to import your color palettes, logos as well as font choices. Any Venngage template can now be your template.

You can also consider this sample business proposal template:

App design companies sure do know their design. They did a phenomenal job keeping their brand colors consistent while opting for a black design. This unique color scheme also makes their white logo prominent throughout the proposal.

3. Try less text, more visuals

Have you ever read a proposal and thought to yourself, “Wow, this is all text and has no images, I love it!”? Yeah, me neither.

The free business proposal template below is a perfect example of the “less is more” principle. It does a phenomenal job of communicating what it needs to. By substituting some of the text with icons and visuals, you get a clean business proposal that’s much more scannable.

Want to keep things strictly professional? Instead of icons, you can always add your team’s headshots. This shows your buyer exactly who they’ll be working with.  

Check out this formal business proposal format for some inspiration:

4. Switch up your business proposal designs

It doesn’t hurt to go above and beyond once in a while. Jazz up your business proposal template with some extra colors. This helps make your business proposal more engaging. It also helps your buyers retain information faster.

The business proposal example alternates between black, white and grey backgrounds. It still manages to maintain consistency in its branding . Just switching up your backgrounds once in a while can also bring in some variety to an otherwise standard business proposal.

This SEO business proposal sample proves that it’s possible to switch up the colors in every other page. But it still maintains the same color scheme across the entire proposal just like a professionally designed website: 

Pro Tip: Not a color expert? Our guide on picking colors can help you pick the right color scheme for your proposals.

A business proposal usually aims to answer the following questions: 

• Who you are and what your company does
• The problem your buyer is facing
• The solution your company offers to alleviate the problem
• How your company will implement this solution effectively
• An estimate of resources (time, money, etc) required to implement the solution

You can see how this sample business proposal template covers the above points.

Notice how this proposal template addresses the same project like in one of the previous templates, but uses a completely different design style (more retro, while the previous business proposal template is more modern and minimalistic).

Generally, there are three types of business proposals:

1. Formally solicited 

A formally solicited business proposal is made when you respond to an official request to write a business proposal.

In this scenario, you know all the requirements and have more (if not all) information about a prospective buyer. You simply need to write the business proposal for your buyer to evaluate so you can begin the sales process .

2. Informally solicited 

Informally solicited business proposals are written when there isn’t an official request for a proposal. A prospective buyer is interested in your services and asks for a proposal so they can evaluate it.

An informally solicited proposal requires a lot more research from your end. These types of proposals are usually created out of informal conversations. They are not based on official requests which often contain more detail.

3. Unsolicited 

Think of this as a marketing brochure or a cold email. Unsolicited business proposals will often take a generic, one-size-fits-all approach to business proposals. Unsolicited proposals lack any understanding of the buyer or their requirements.

But with additional market research, personalization and identifying customer pain points, you can propose a customized solution based on your buyer’s needs. This can be a very persuasive approach, such as in this business proposal example:

FAQ about business proposals

What is the purpose of a business proposal.

A business proposal aims to streamline the B2B sales process (which is often complex) between you as a seller and a buyer.

It does this by serving the dual purpose of acting as a source of information. The proposal also acts as a sales pitch aimed at convincing your buyer why they should buy what you have to offer.

What are the best practices for business proposal design?

• Do a thorough spell-check. The goal of your business proposal is to convince your buyer why you’re the perfect person for the job. A proposal with typos or grammatical errors communicates the opposite. A thorough spell-check before you send your proposal is a must.
• Keep things clear and readable: Clarity is an important aspect that you have to ensure in your business proposal. If you want your proposal to hit home and make an impact on the buyer, you have to write it in an understandable way. To keep things clear and readable, there are a couple of things that you can do. You can, for one, take care to use easy wording and segmented sentences from the get-go. You can also try paraphrasing the hard parts of your proposal once you are done writing it.
• Let your brand shine. As discussed before, writing a business proposal is all about knowing your ideal buyer and focusing on their pain points. But that doesn’t mean your business proposal template has to be boring. Demonstrate how different you are compared to other companies. You can do this through your brand guidelines, by using more visuals, switching up your proposal design or showing off your personality in your writing . 
• Create a business proposal PDF. Downloading your business proposal in PDF format allows you to attach other collaterals with your business proposal. These can include a company explainer video or case studies showcasing the work done with past clients. Also, who doesn’t love saving paper?

How long should your business proposal be? 

The length depends on the scope of the work as well as the complexity of the project. Here is a one-page business proposal template:

Can your business proposal template really be one page? Yes, as long as you understand who your buyer is and their pain points. You should also have the ability to communicate everything your ideal buyer needs to know about your business in a succinct manner.

Or if you’re feeling adventurous how about just two pages? Often, clients prefer if you go straight to the point and avoid all the fluff.

For example, this green modern marketing proposal template wastes no time in getting down to brass tacks:

Need more inspiration? Check out this blog on the 5 marketing proposal examples that’ll help elevate your business.

There is no one size fits all approach when it comes to deciding how many pages you should include in your business proposal template. And at the end of the day, “the only rules are the ones you set for yourself”.

At the end of the day, writing winning business proposals that sell is all about you understanding your buyer, their potential pain points and positioning yourself as someone who can alleviate those pain points. 

Now that you know how to write compelling business proposals, what are you waiting for?

Take action and start creating your own business proposals to close more deals and grow your business today!

More business communications templates + writing tips you might be interested in…

• 31 Consulting Proposal Templates to Close Deals
• 20+ Professional Business Letterhead Templates + Branding Tips
• How to Write a White Paper [Tips & Templates]

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How to Write a Project Proposal (Examples & Templates)

Written by: Unenabasi Ekeruke

A project is not something that just comes together overnight. It often takes strategic planning and a significant amount of time to get it right and receive the support it needs to thrive.

To fast-track approval for an external or internal project, it’s important to successfully present your ideas . And although a convincing elevator pitch may work in some circumstances, it’s often not enough. This is where writing a project proposal comes in.

But what is a project proposal exactly?

A project proposal is a powerful document that communicates what the project is all about, how it will be executed, and what outcomes can be expected.

Read on to learn what a project proposal is and what it should include. We've also included templates and tips to help you create a winning project proposal.

Here’s a short selection of 8 easy-to-edit project proposal templates you can edit, share and download with Visme. View more templates below:

Table of Contents

What is a project proposal, types of project proposals.

• How to Write a Project Proposal

10 Project Proposal Template Examples

The top 7 tips for writing a project proposal, project proposal faqs, give your project proposal an upgrade today.

• A project proposal is a document that communicates everything stakeholders should know about a project, including the objectives, deliverables, timeline and budget.
• Project proposals are created to secure funding and stakeholder buy-in, win clients over and convince higher-ups to allocate resources to an idea.
• The six major types of project proposals include solicited, unsolicited, informal, renewal, continuation and supplemental project proposal.
• Six steps to writing a project proposal: write the executive summary, explain the project background, present a solution, and define the project deliverables and resources needed.
• Top tips for writing a persuasive project proposal: know your audience, keep it simple and make it persuasive, do you research, use a template and cover letter.
• Tap into Visme’s extensive template library to create winning project proposals .

A project proposal is a document or set of documents that clearly communicates and defines your project and ideas, including the goals and objectives, timelines , deliverables and budget.

Project proposals are used to tell the story of why a project idea should be executed and supported.

They are typically created for the purpose of securing funding or buy-in, winning new clients, extending an existing client’s contract or convincing someone to allocate resources to a new initiative.

It should establish what the project is, what you’re aiming to achieve with it, how you plan on getting there and why it’s worthwhile. You can use a timeline maker to visualize timelines, deadlines, and milestones, while a budget planner can help you work out inflow and outflows.

Essentially, a project proposal should not just grab attention for the sake of it. It should be persuasive with a clear, confident and congruent message.

As the project's foundation, project proposals are vital for creating clarity around the goals. They define the priorities and requirements of a project before and when a stakeholder gets involved.

There are different types of project proposals to choose from, depending on your proposal's audience and the type of proposal you're presenting.

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Here's a brief description of each of them.

Solicited Project Proposal

A solicited project proposal is sent in response to a Request for Proposal (RFP). An RFP is a document that gets sent to a qualified organization. It announces a project, describes it and asks for a bid.

RFPs are competitive and often put businesses up against top candidates. They come with highly specific directions and require thorough research and sharp persuasive writing skills.

Unsolicited Project Proposal

An unsolicited project proposal is just that — unsolicited. It’s a bit like the cold call version of a proposal. In this situation, no one has asked for your proposal and there is no RFP involved. However, under the right circumstance, a well-executed unsolicited project proposal can be a game-changer.

A possible downside to unsolicited project proposals is not having clear knowledge of a stakeholder’s needs.

Maybe you've identified a problem and the solution to it. While the opportunity presents itself, you need resources to bring your idea to life. This is when you might turn to an unsolicited project proposal.

Informal Project Proposal

In the case of an informal project proposal, a client may reach out with an informal request for a project proposal to be sent to them. Once completed, you can respond with your pitch.

However, because this isn’t an official RFP , the rules aren’t as well established. This means that this type of proposal most likely isn’t going to come with much context. The writer will need to do a lot of solo research.

Renewal Project Proposal

A renewal is used when a project has run its course and needs to start again. The research that goes into this type of proposal typically stems from the success data of the last project.

In this project proposal format, the goal is to highlight ideal past results produced via the project. If the results are worth it, you should work to persuade project sponsors and other stakeholders of your capabilities to produce similar, or even better, future results.

Continuation Project Proposal

Continuations are usually done on a calendar basis when a project is entering a new phase or when new resources are needed to ensure the project can continue. These proposals don’t require as much work as the project has already been approved and is up and running.

For example, you can send continuation proposals when you seek additional funding to extend the project's duration and scope or continue an ongoing project beyond its initial funding period.

Supplemental Project Proposal

Along the lines of a continuation proposal, a supplemental proposal is needed in situations where you may have gone over budget or need more resources than you originally requested.

Essentially, the project scope has grown beyond initial expectations. The project team needs to modify the project's scope, budget, or timeline to address unforeseen circumstances or take advantage of new opportunities not included in the original proposal.

This proposal aims to persuade stakeholders to invest more resources by proving the value of the modified scope or project.

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How To Write a Project Proposal

After you’ve completed your project proposal outline, it’s time to write.

How you write a project proposal can make or break its success. It’s often the first and last impression a reader will have to make a final decision. So, how do you put together a project proposal that’s impactful, formative and memorable?

The best way is to follow this step-by-step plan, regardless of the type of proposal. These project proposal writing steps below will  make sure your proposal is a winner.

Step 1: Write the Executive Summary

Coming up with an executive summary is the first step to take when writing a project proposal. It’s a relatively shorter section designed to give investors and stakeholders a brief overview of the most important information about the project. It should summarize what’s coming and also persuade the reader to continue reading.

It often contains a short statement that addresses the main selling points of the project, such as:

• The core problem your proposal aims to solve
• Who will benefit and how
• What resources are needed
• A timeline and budget
• How the success of the project will be measured
• Return on investment (ROI) and more

The goal of an executive summary is to capture your audience’s attention . It should get them excited and motivated about the project you’re pitching and its potential impact.

Follow the executive summary tips below.

Step 2: Explain the Project Background

This section gives you the opportunity to go into the background of the project.

When putting together the project background, it’s critical to explain the current state of the problem and why your audience should care about solving it. Using references and statistics in this section can be helpful in getting your point across effectively.

Some points to cover may include:

• A deeper dive into the problem your project addresses
• What’s already known about the problem
• Who has addressed the problem before
• What research is out there already (if any) and
• Why past research has been insufficient at fixing the problem.

The best practice is to keep this section no longer than one page.

Step 3: Present a Solution

Now that you’ve presented the problem, you must now present the solution. This section serves as a great opportunity to outline your project approach in more extensive detail.

Some of the key items to include are a vision statement, the project schedule and any important milestones . Also include project team roles and responsibilities, reporting tools to be used throughout the project and more.

This section is great for showcasing how you’ll be measuring and reporting on your project’s success. Give an overview of which metrics you’ll watch and how you intend to display those results accurately.

Step 4: Define the Project Deliverables

Defining your project deliverables is a crucial step during the project proposal process. Stakeholders want to know just what it is you’re going to be delivering to them at the end of the project. This could be a product, a program, an upgrade in technology or something similar.

For example, depending on your project type, your project deliverable can be any of these things:

• A software application
• Training material
• Report, plan or policy document
• Infrastructure (buildings, bridges, or highways)
• Artistic or literary works

When defining project deliverables, the stakeholders should easily be able to visualize your project and the end goal in mind. Also, include realistic timelines outlining the time and date of each deliverable.

Step 5: Request Your Needed Resources

Hopefully, by this point, you have convinced your reader that your project can’t wait and needs to be implemented. Congratulations! But you're not out of the weeds yet.

Now is the time to share the pivotal details on:

• The project budget. This involves everything from the supplies needed to create the project to ad pricing and team salaries.
• A breakdown of the costs. This should cover why you need the specific resources you do. That way, stakeholders have a firm grasp on what their buy-in is being used for.
• A resource allocation plan. It’s important to include an overview of your resources being allocated and where they plan to be used. For instance, if you need $100,000 to complete your project, where will this money be going? Technology, materials, etc.?

Requesting resources can be tricky. So it’s important to be clear on what you need, how much you need and most importantly, why you need it.

It’s a good idea to save the required resources for the end of your project proposal so you’re not overwhelming anyone right away with requests. It’s better they know first what their resources are actually going to provide and the objective at hand.

Step 6: State Your Conclusion

The conclusion section of a project proposal should give a final summary and brief review of all the points already discussed. This is your last chance to win over your audience. So make it count by ensuring it incorporates the absolute most important evidence in order to receive approval.

This serves as the closing moment to emphasize the impact of your project. Prove you have adequately researched all potential solutions and are positive your proposed method is the best way to go.

This section is typically dedicated to any additional graphs , charts , images or reports that were not already cited in the proposal. With Visme’s data visualization tool , you can bring your project proposals to life with interactive graphs and charts like the one below.

For example, you can visualize key financial metrics associated with the project, such as

• Gross margin
• Cost-benefit analysis
• Return on investment (ROI) analysis
• Break-even analysis

When visualizing project tasks, milestones, and dependencies, Also, Gantt charts, PERT charts and flowcharts can come in handy.

The amount of detail you choose to include in your project proposal can vary significantly, depending on the project itself and its scope. In some cases, a brief proposal may suffice; in others, an extensive document spanning many pages may be a better fit.

No matter what amount of detail or length your project proposal needs to be, Visme has got you covered. We offer a variety of beautiful and customizable project proposal templates.

If you’re short on time and need a project proposal ASAP, use Visme’s AI Designer . This AI-powered tool will ask you a series of questions to craft a personalized template for your industry and project needs. Either way, you’re bound to find a template you love!

Here's what Autumn, a finance manager, has to say about Visme.

“I feel that for anyone who wants to improve efficiency and effectiveness at the workplace, VISME gives you the extra edge to take things forward. It's an apt tool for quickly converting your thought process into a unique communication.” 

Take a look at some of Visme’s top proposal template examples.

Example #1: Web Development Project Proposal

With this project proposal template, you can share your project ideas, attract investor interest and get them to pull out their checks. The template features an attractive cover page, color combination and layout bound to hold your readers spellbound.

Every design element in this template is customizable. You can swap content, colors, fonts, shapes and logo to match your branding.

Example #2: Project Management Proposal Template

Share your business idea and impress potential clients with this project management proposal template. The template features a sleek black theme with multiple bright colors flowing through the footer, giving off a trendy look.

Notice how this project proposal example uses icons on the cover and images in the adjoining pages. That’s the beautiful thing about using Visme. You can switch things up as much as you want.

Visme has a rich library of high-quality images and other design assets, including 3D icons, shapes and illustrations and animated graphics to make your proposal shine. So, when you’re creating a proposal template, it’s more likely to stand out professionally and visually.

Even if you don’t find a perfect fit, Visme’s got your back. You can upload yours or use our AI-image generator tool to whip up stunning images, art, illustrations and graphics in seconds.

Example #3: Technical Project Proposal

If you’re embarking on a technical project and need to secure approval, funding and the resources needed for execution, this proposal template is a must-have. This proposal serves as a plan of action that outlines the steps necessary to complete the project and helps stakeholders understand the technical aspects of the project.

Visme’s intuitive editor makes it super easy for you to customize every part of their template. You can visualize data using graphs, charts, diagrams and widgets like progress bars and radial gauges.

Notice how page 5 depicts the project timeline. You can do that and more with Visme’s timeline maker .

Example #4: Architectural Project Proposal

This template has everything you need to create a winning project proposal. From the aesthetics to the layout to the content, every part of this proposal oozes elegance and quality. It features sections like project goals, milestones and budgets, plus lots of images to add more context, each helping to bring your best project proposal ideas to life.

Amp up your proposal and create engaging reading experiences using animation and interactive elements like popups, hover effects, animated icons, illustrations and special effects.

Example #5: Simple Business Proposal Template

This simple business proposal template cuts across a wide range of use cases. You can use it to secure buy-in for a short or long-term project or business. It features key sections like introduction,  services, customer reviews, setup process, delivery timeline and pricing.

Sometimes it can be difficult to create project proposals in silos. Fortunately, you can get your team involved in the process and collaborate with style using Visme’s collaboration feature .

You can add your team to a single workspace and assign user roles and permissions. Team members can tag each other, leave comments and feedback, react, resolve and delete comments.

Furthermore, you can take advantage of the workflows feature to assign different sections of the proposal to specific team members. Likewise, you can use it to ask the team lead for approval on the final design.

Example #6: Construction Proposal Template

Win your next project bid with this attention-grabbing project proposal template. The bright color combination and high-quality images are next-level, giving your proposal a trendy and professional look.

Customize the template by replacing the placeholder text and then proceed to edit the visual elements until you’re satisfied with the look and feel.

Once done, you can download your proposal in PDF, JPG, PNG and HTML5 format. Or share it online using a live link or embed it on your website.

Example #7: Nonprofit Proposal Template

Are you running a nonprofit organization and want to solicit funding, grants, or other forms of support from individuals, corporations, or government agencies? We’ve got a project proposal template for you.

Share important information about your project, program or initiative using this enchanting proposal template from Visme. The template has a superb selection of high-resolution stock photos that add flair to your design, plus an exquisite design layout that will help you draw attention to your content.

Example #8: Financial Proposal Template

Elevate your company's product proposal using Visme's polished proposal template. Our templates offer a sophisticated design layout, a range of high-quality stock photos, and separate sections for product specifications, budget, and usage. This expertly crafted template serves as the perfect example of a proposal that knows how to stand out.

Utilize our data visualization tools to effectively visualize financial details like budget, cost and expenditure analysis. You can even add an extra page to your document to capture investment requirements, cost analysis, revenue projections, risk analysis and more.

Example #9: Corporate Proposal Template

This template is professionally to grab the attention of potential business partners and give your corporate image a boost. You can customize the proposal for a new product development project or corporate initiative.

Visme’s brand design tool can help ensure your proposal stays on brand. You can create beautiful templates, a library of assets and reusable content blocks tailored specifically to your brand. Simply input your website address into the AI-powered brand wizard and watch the magic happen.

Example #10: Partnership Proposal Template

Writing a partnership proposal requires putting your best foot forward. And that’s what this template offers. It encapsulates all of the key details, including the company overview, benefits or value proposition and legal considerations.

With Visme’s Dynamic Fields , preparing a proposal is a piece of cake. You can easily update information throughout your projects and ensure you don’t miss out on anything important.

Example #11: Purchasing Proposal Template

Writing a good proposal is also an essential skill for procurement experts. If you’re looking to convince higher-ups, clients and other stakeholders to release funds for procurement, this template is a perfect pick. It highlights why they should invest in the equipment, the specifications and pricing details.

Feel free to add in more details as you deem fit. Add a flipbook effect so your readers can flip through pages as though they are opening a book.

Example #12: Freelance Proposal Template

Whether you’re a freelancer, creative or professional, you need a captivating proposal that pitches your service in the most compelling way.

The good news is that this template fits the bill. The template displays unique designs, distinctive layout, color and font combinations on all pages.

Use it to show your clients why you’re the best fit for the project, what they should expect, goals, payment and budget. After sharing your proposal, monitor Visme’s analytics to see who has viewed or clicked on it.

Example 13: Bid Proposal Template

Make a strong case for your company and win your next bid with this stunning project proposal template from Visme.

The proposal template features a minimalist yet sleek design that captures the eyes. The colorful geometric pattern and a blend of high-resolution photos make this template a masterpiece.

Furthermore, it includes a formal letter, budget and conditions for project commencement and completion.

Get help writing critical proposal sections so they’re concise and easy to understand, using the Visme AI Writer . Use the prompt window to ask the AI to condense, reword, summarize or edit your proposal text.

Make this template your own by editing content, changing image(s), applying custom colors, fonts and logo and more.

Example #14: One Page Proposal Template

Who says your proposal has to consist of multiple pages? Visme allows you to switch things up with your designs.

Capture the essence of your project using this attractive one-page proposal . The template design layout allows you to keep the information short, sweet and to the point, making it easy for clients to make decisions fast.

Didn’t see what you were looking for? No problem. Visme has a large variety of proposal templates that are colorful, visual, attractive and simple to use. Check out the rest of our project proposal templates in our fully stocked library.

No matter which proposal format you’re working on, here are seven tips that apply as best practices for all.

1. Know Your Audience

It’s important to keep your audience (i.e. the stakeholders) in mind while you write your proposal. Consider where they’re coming from. Why should they give you funding? Will it have a direct impact on them? Knowing your audience can help increase your chances of winning your audience over.

2. Keep It Simple

Although a project proposal is often a hefty lift, that doesn’t mean it needs to be overly complex. This means you can discuss the project plan , but you don’t need to discuss every technical detail. It’s also imperative to keep your writing style simple, clear and free of errors .

3. Be Persuasive

If your reader isn’t intrigued by your project, it will be much harder to get them on board. To combat this, focus more on how it will benefit others and how it will positively impact your industry, rather than just sharing the features it will offer.

4. Do Your Research

A winning project proposal includes thorough research and knowing the ins and outs, backwards and forwards. Be sure you can back up your problem - and solution - with reputable sources via outlets such as case studies , customer testimonials, user analytics, statistics or charts.

5. Utilize the Smart Method When Setting Goals

When writing a project proposal, setting your project’s objective and locking down the right goals should not be overlooked.

If you’re running into roadblocks, consider implementing the SMART (Specific, Measurable, Attainable, Relevant, Time-bound) method. They help ensure your KPIs cover everything and every goal can be met effectively.

6. Include a Cover Letter and Table of Contents

Your project proposal should read like a book. Therefore, it should come as no surprise that your proposal should also include a cover letter and a table of contents .

A cover letter, paired with a table of contents, makes for a great couple. When combined, they are a perfect way to help set your audience up mentally for what they’re about to read.

To enhance reader experience, consider making your Table of Contents (TOC) clickable. This allows readers to easily navigate between sections of your proposal.

7. Use a Template

In a lot of ways, project proposals are all about making the best impression possible. Establishing a proposal using a pre-built template can help keep everyone on the same (virtual) page. It also helps keep your template looking modern and visually eye-catching. When in doubt, use a template .

Even more, use AI-backed tools like Visme’s AI document generator . Use the chatbot prompt to describe what your project proposal needs to include and the tool will suggest a number of styles based on Visme templates. Choose one and let the AI save you time and effort to create a first draft for your project proposal.

Q. Project Proposal vs. Project Charter

A project proposal is a preliminary document used to secure approval and funding for a project. The proposal typically includes a high-level overview of the project, a description of the problem or opportunity the project addresses, the proposed solution, the expected outcomes, and the cost and resource estimates.

On the other hand, a project charter is a formal document used to initiate and manage the project once it has been approved. ​​

The purpose of a project charter is to provide a clear, concise, and shared understanding of the project and its objectives and to establish a framework for project management and decision-making. The charter is typically created after the project proposal has been approved, and it provides a more detailed and specific plan for the project.

Q. What Is the Difference Between a Project Proposal and a Project?

A project proposal and a project are two distinct concepts in project management.

A project proposal is a document that outlines the plan for a proposed project. It describes what the project is about, what needs to be done, and how it will be done.

A project on the other hand, is the actual work that is carried out to achieve the objectives outlined in the project proposal. It is a specific set of activities that are planned, executed, and monitored to achieve a specific goal within a defined timeline and budget.

Q. What Are the Two Types of Proposals?

The two types of proposals are solicited proposals and unsolicited proposals .

Solicited proposals are those that are requested by a client or organization. The client typically issues a Request for Proposal (RFP) that outlines the requirements and specifications for the project and invites interested parties to submit proposals in response.

Solicited proposals are usually more structured and formal, as they need to address the specific needs and requirements outlined in the RFP.

Unsolicited proposals, on the other hand, are submitted without a formal request or invitation. These proposals are typically used to pitch an idea, product or service to a potential client or organization and persuade them to consider a partnership or collaboration. This type of proposal is usually less structured and formal.

Q. What Are the 6 Types of Project Proposals?

As highlighted in the article, the six types of project proposals include:

• Unsolicited project proposals
• Solicited project proposals
• Informal project proposals
• Renewal project proposals
• Continuation project proposals
• Supplemental project proposals

Q. What Are the 4 C’s in Proposal?

The 4 C's in a proposal refer to the key components that should be included to make a winning proposal.

Customer-focused: A good proposal should be customer-focused, meaning it should be tailored to meet the specific needs and requirements of the customer.

Clear: The proposal should be clear and concise, with a well-defined structure and logical flow. It should be easy to read and understand. Try to avoid technical jargon or unnecessary complexity.

Compelling: The proposal should be compelling, capturing the customer's attention and persuading them to take action. Make sure to use persuasive language, compelling visuals, and a well-crafted value proposition.

Competitive: The proposal should be competitive, meaning it should demonstrate how your solution is superior to that of your competition. You can achieve this by highlighting your unique selling proposition, competitive advantages, and value proposition. Also, include a clear pricing strategy and demonstrate good value for money.

Q. How Long Should a Project Proposal Be?

The length of a project proposal can vary depending on the complexity and scope of the project.

However, as a general rule, a project proposal should be concise and to the point while still providing enough information to fully describe the project, including the purpose, scope, objectives, deliverables, timelines, budget, and potential impact.

A typical project proposal can range from 5 to 20 pages, although it can be shorter or longer depending on the funding organization's requirements or the nature of the project.

Q. What Is The Format of a Proposal?

The basic proposal writing format is as follows:

• An executive summary to introduce the proposal.
• The project’s background and the problem it aims to solve.
• The potential and expected solutions the project offers.
• A list of project deliverables that will be done at the end of the project.
• A request for resources to complete the project.
• Financial metrics to highlight a budget and costs.
• Review and conclusion to close the proposal.

You can create a proposal as a document or as a presentation. Both options are viewable as flipbooks, when created with Visme.

When it comes to proposal writing and designing, it’s in your best interest to follow a formula that’s tried and true. Stick to what your clients expect from you and add a dose of your brand personality through the messaging.

Make the best impression possible and get one step closer to your goal by using a visually striking and compelling professional proposal template from Visme. Then, deploy all the design and business features to plan, create, share and manage all sorts of content within the platform.

Start creating your project proposal today with our free and easy-to-use tool.

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Unenabasi is a content expert with many years of experience in digital marketing, business development, and strategy. He loves to help brands tell stories that drive engagement, growth, and competitive advantage. He’s adept at creating compelling content on lifestyle, marketing, business, e-commerce, and technology. When he’s not taking the content world by storm, Unenabasi enjoys playing or watching soccer.

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• Presentations

25+ Best Free & Premium PowerPoint Templates for a Business Proposal Presentation 2024

Central - Free Multipurpose Business PPT

• 41 total slides
• resizable graphics
• data charts and infographics included

Free Business PowerPoint Template

• 263 unique slides
• theme color option
• based on master slides
• uses free font

STRATEGY - Free PPT Template

• 5 color themes
• vector icons
• clean and minimal design

Innovation Free PowerPoint

• 60+ unique slides
• media placeholders
• provides free support

Using a premium template is always the best ideal. Professionally designed templates can help if you're not confident in your design skills or don't have the time to start from scratch.

Here are some of the best premium business proposal PPT templates from Envato Elements:

Travel Proposal PowerPoint Template

This business proposal PowerPoint template is designed for travel. It comes with themed slides so you can go into detail about the itinerary, pricing, and more. Just add your content and it's ready to use!

Business PowerPoint Presentation

With proposal presentation examples like this, you can share data about your team and project. Every slide has modern and minimal design with drag-and-drop placeholders. It also offers free support.

Business PowerPoint Project Template

This multipurpose project presentation template has a modern, clean design. It's a great starting point to make a proposal in PowerPoint. It includes 30 slides, along with free fonts and vector graphics. 

Purple Lime White PPT Template

This brightly colored business proposal presentation features:

• 400+ authentic icons
• image galleries
• infographics
• data charts
• drag-and-drop placeholders

Proposal PowerPoint Template

This PowerPoint proposal template set keeps things simple. It includes five standard and five widescreen PowerPoint files. There are 30 slides and five different color schemes to choose from.

Business Proposal PPT Template

This proposal presentation template includes:

• an editable world map
• 6 pre-made color themes

Minimalist PowerPoint Presentation

This PowerPoint proposal template has plenty to offer. It includes 90 unique proposal slide options. The design is minimal, modern, and makes for a great PPT for 2024. It's easy to change the colors.

Business Proposal Template PPT

The Proposal presentation template includes over 35 editable slide masters. Customize it with your own photos and copy. It includes vector graphics that are easy to edit and keep your visuals looking great.

Project Proposal - PowerPoint Template

You'll find more than 25 slides in this PowerPoint project template for 2024. This download features easy color scheme customization for your presentation. Enjoy the free fonts used and image placeholders.

THE LINE Animated Business PPT

This project presentation template comes with a massive variety of over 50 proposal slide options. You'll be able to create a nice PPT with data, tables, and more. All the elements are vector shape.

Kaxoba PPT Business Proposal

Introduce your team and goals with this proposal presentation template:

• tasteful and aesthetic colors
• free web fonts
• a 16:9 widescreen ratio

Business Proposal Presentation

If you love a modern and colorful PowerPoint project template, check this out. Its layouts have plenty of white space and nice colors. You also get handcrafted graphics and image placeholders.

Website & App Portfolio PPT Presentation

Work with one of the best proposal presentation examples featuring:

• 200+ SVG icons
• editable data charts
• easy-to-edit elements

Aktivt - Pitch Deck Presentation

Add a splash of color to presentation. These 30 slides let you drag and drop your media in the placeholders and device mockups. Place your data in the product slides, charts, and graphs. You'll have a beautiful proposal!

Cuttage PPT Business Proposal

Put your projects in good hands with this proposal presentation template. Its 32 slides allow you to change the color schemes, add charts, graphs, and so much more. You can use this in almost any industry.

Proposal - Business PowerPoint

This template is the perfect way to talk about your project. You can add zoom effects and cool transitions with the 32 slides. In a few clicks, transform this template into one of the best proposal presentation examples.

Pitch Deck Presentation Template

This template PPT set includes a dark purple color palette with some hints and gradients of color. It's got more than 30 proposal slide options. That's plenty to showcase your business project proposal.

Seconday - Business Proposal PPT

The Seconday business proposal PowerPoint template offers more than 30 different slides in three color schemes to match your company's branding. Also, choose between light and dark business slides. 

Engineering Proposal PowerPoint

As the name suggests, this template is ideal for an engineering proposal. Enjoy:

• 30+ creative slides
• full HD graphics
• animations and transitions
• a print-ready layout
• included icons

Business Proposal PowerPoint

Here's a high resolution proposal template with a a cool, modern design that'll make your presentation stand out. It's easy to add your own images to the built-in placeholders and device mockups.

MOUTLEY - Brand Proposal PPT

This project proposal template has everything you need to create a stunning business presentation. Edit the graphs and charts, and add your own data with a couple of clicks. It includes many color schemes.

Seoul Business Proposal Presentation

This proposal slideshow has a modern design to present stunning business projects. It includes 20+ unique slides so you can easily match your presentation to your company's branding.

Take a look at this PowerPoint proposal template with a modern and cool design. Enjoy 30 slides with drag-and-drop media placeholders. Quickly customize your slides with your own branding!

Oliver Proposal PowerPoint Template

With the Oliver project presentation template, you'll get:

• 34 modern slides
• a dedicated project proposal slide
• a help file

Dasya PPT Business Presentation

This is another minimalist business proposal PowerPoint template. The set includes 37 slides. All the graphics in here are easy to edit and feature drag-and-drop customization based on master slides.

Proposale - Project PPT Template

Proposale is a proposal slideshow that offers these cool features:

• drag-and-drope image placeholder
• esizable and editable graphics

Slowlykind - Corporate Business PPT

Slowlykin is a project presentation template with a theme that blends images and text together well. You get 36 cool slides with editable graphics to put together the ideal proposal slideshow. And it uses free fonts!

Business PPT Presentation

With this PowerPoint project template, you can edit slides quickly and easily. You get 40 slides and elements to spice up your layouts. In just a few clicks, you'll have a proposal you'll be happy to present.

Templates are a good way to save time on creating business proposals while benefiting from great design. Get a beautifully-designed and full-featured PowerPoint proposal template on Envato Elements.

Download as many business proposal and pitch deck templates , as well as all the premium assets you want for one low monthly fee.

Don't miss out on these top proposal presentation examples. There are plenty of business proposal PowerPoint template options to choose from. Grab yours and start creating today!

Editorial Note: This article has been completely rewritten to make it more usable for the reader.

Proposal templates

Pitch your product, service, or collaboration idea to potential customers and partners with our collection of free proposal templates.

Project Proposal PowerPoint Template

The Project Proposal PowerPoint Template is a professional presentation designed to explain your project to an executive audience. It is created following Project Proposals best practices structures. Ideal for corporate planning activities where initiatives need to be presented ; the Project Proposal PowerPoint Template outlines a structure ready to persuade your audience.

This project status PowerPoint template includes several useful layouts for project proposal presentations. For example:

• Project proposal cover slide
• Table of Contents slide
• Definition of the problem slide
• A data table to present the Problem and Needs
• Slides to present the Solution
• Goals & Benefits slides
• Project deliverables table
• Project Management slide
• Table to present the Project Budget
• An editable project timeline for the proposal
• Conclusions slide
• Thank you slide

With this 100% editable work plan template , project managers and planners can create compelling project proposal presentations in PowerPoint, as a PDF or even using Google Slides to present their proposals to clients and stakeholders.

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