coursework marketing

• Business Essentials
• Leadership & Management
• Credential of Leadership, Impact, and Management in Business (CLIMB)
• Entrepreneurship & Innovation
• Digital Transformation
• Finance & Accounting
• Business in Society
• For Organizations
• Support Portal
• Media Coverage
• Founding Donors
• Leadership Team

• Harvard Business School →
• HBS Online →
• Online Business Certificate Courses
• Business Strategy
• Leadership, Ethics, and Corporate Accountability
• Marketing →

Gain the latest tools, frameworks, and trends to acquire and retain customers, position your brand for success, and develop data-driven marketing strategies.

Are more self-assured at work

Return on investment with an average $17,000 salary increase

Acquired new skills that were immediately applicable

Certificate Courses (2)

Digital Marketing Strategy

Develop digital marketing strategies that reach and retain customers.

Creating Brand Value

Build brands that deliver maximum value to your consumers and company.

What You Earn

Certificate of Completion

Boost your resume with a Certificate of Completion from HBS Online.

What Learners are Saying

I'd never experienced such an immersive platform online. It was more effective at building and solidifying knowledge than some in-person courses I've taken.

I’ve found HBS Online's courses to be immediately applicable to my work, and they’ve made me a more productive member of our strategic team.

The CEOs that interviewed me as I moved forward in my administrative career all remarked about HBS Online. I think the certificates help you get noticed and through the door to a job offer.

What sets HBS Online apart?

Real-world cases, hbs online vs. other top business schools with online, asynchronous courses.

Related Content

Which HBS Online Strategy Course Is Right for You?

How to Formulate a Successful Business Strategy

You may also be interested in.

The 16 best marketing courses you can take online, from free university classes to a Facebook certificate program

When you buy through our links, Business Insider may earn an affiliate commission. Learn more

• Understanding marketing, social media, and SEO can help you move up in your career or business.
• Sites like edX , Coursera , and LinkedIn Learning offer free or affordable online marketing courses.
• Below, we outlined the best online marketing courses and certificate programs.

Online marketing is all around us, from social media ads to our Google search results and even sponsored blog posts. Whether you're a small business owner, contemplating a change of careers, or simply wanting to learn new in-demand skills, understanding the ins and outs of online marketing can be a gamechanger. 

There are different types of marketing professionals. Some may dedicate their time to creating print or digital advertisements, while others focus on social media channels or work with content writers to find the best keywords to boost their SEO ranking and Google search results. 

As with many professions, there are a lot of learning opportunities available online, from free introductory courses to in-depth certificate programs from platforms like edX , Coursera , LinkedIn Learning , Udemy , and Skillshare . Whether you want to expand your knowledge (or even just see if a marketing career seems interesting enough to commit yourself to), taking an online marketing course can help take your career or business to new heights. 

The 16 best online marketing courses and certificate programs:

Online marketing courses, online marketing certificate programs, digital marketing analytics: tools and techniques.

Available on edX

If you want to learn how to analyze marketing data, consider this self-paced course from the University of Maryland that covers what you need to know and the tools to use for a positive marketing presence that actually gets results. Topics include search engine optimization (SEO), web analytics, Big Data applications, and more.

Digital Marketing Strategy: Profitable Sales Funnel Fundamentals

Available on Skillshare

Designed for marketing novices, this course teaches different strategies on how to turn your target audience into customers and increase your sales by understanding metrics and using different pricing scales. 

Introduction to Marketing

This University of British Columbia course is designed for beginners and anyone interested in gaining a better understanding of all marketing jargon as well as strategies and techniques. Students learn a range of topics including market research, how to gain customers, and how to use social media.  

Digital Marketing Foundations

Available on LinkedIn Learning

Whether you're a novice or have some experience with online marketing, this relatively short class teaches you how to figure out your audience and target customers by using SEO, digital ads, and social media to meet your goals.

The Complete Digital Marketing Course

Available on Udemy

Whether you're considering a new career, want to expand your professional skillsets, or want to get your business off the ground, this intensive and immersive course can help. Topics range from market research, Google Adwords, and using WordPress for copywriting.

Digital Marketing - The Complete Google Ads Masterclass

One of the many aspects of online marketing is creating advertisements on Google. This class is geared for anyone who wants to grow their business or wants to expand their skills, where you quickly learn how to use ads to increase traffic to your website, convert your target audience into customers, analyze ad campaigns, and more.

SEO Foundations

If you're interested in honing your SEO skills for your job or your own business, this course is designed with that in mind. The class focuses on using the principles of SEO, such as using keyword search, internal and external links, as well as implementing an SEO strategy to achieve notable results.

Online Advertising & Social Media

Knowing how to use social media as a marketing tool is a skill in its own right. This University of Maryland course covers everything you need to know, including the importance of SEO, lead generation, video advertisements, and content marketing.

Social Media Marketing

This course is specifically designed for business owners who want to finetune their social media marketing skills. It teaches students how to use different types of social media and create a social media strategy, while also covering the risks involved.

The Strategy of Content Marketing

Available on Coursera

This University of California, Davis course highlights the importance of content writing and how to use it to attract customers, create a strategy that you can measure, and write engaging copy. This course also features assignments for hands-on learning.

Google Universal Analytics Essential Training

Digital marketing is complex, but if you want to understand all the happenings behind the scenes of how your business comes up in search engines and how people interact with your website, this class is for you.

Facebook Marketing Analytics Professional Certificate

No prior experience is required to start this certificate program, which teaches you how to collect, organize, and analyze marketing data as well as design experiments to test the effectiveness of different ad strategies.  Students also learn how to use Facebook Ads Manager. You can learn more about the program here .

Digital Marketing Fundamentals Professional Certificate

Curious about all the marketing jargon and different strategies that are used to target customers? This fundamentals certificate program from the University of Edinburgh explains everything you need to know to conduct a competitor audit as well as create your own marketing strategy.

Digital Marketing Strategy and Planning Specialization

A series of three courses, this Specialization from the Digital Marketing Institute is designed for beginners who want to learn about various aspects of marketing, including social media and content writing, as well as how to design and implement a marketing strategy that effectively converts your target audience into customers.

Digital Marketing Specialization

Part of the University of Illinois's online MBA degree , this Coursera Specialization covers the data analysis and web tools needed to identify a core audience before diving into the principles of digital marketing.

Search Engine Optimization (SEO) Specialization

Understanding how SEO works is crucial for any business or organization. This four-course Specialization from the University of California, Davis teaches you the basics of SEO, from conducting a keyword search to optimizing a website and analyzing web reports. Upon completion of the certificate program, you'll be able to identify and recommend SEO best practices to future clients. 

• Main content

Marketing Courses

• Social Sciences

Strategic Marketing for Driving Growth

Boost customer value and business growth with integrated marketing strategies that blend proven paradigms and the latest innovations.

Digital Marketing Strategy: Data-Driven Strategies for a Modern Marketing Era

Develop a clear digital marketing strategy with actionable, data-driven frameworks your organization can use, while leveraging the power of emerging technologies to create business value.

Creating Brand Value

Learn how to build brands that deliver maximum value to your consumers and company in this course from Harvard Business School (HBS) Online.

Digital Marketing Strategy

Develop marketing strategies that reach and retain customers in this course from Harvard Business School (HBS) Online.

Data Privacy and Technology

Explore the risks and rewards of data privacy and collection.

Aligning Strategy and Sales

Maximize revenue and growth by ensuring that sales execution is closely aligned with strategic priorities.

Harvard Business Analytics Program

Designed for aspiring and established leaders in any industry, HBAP equips participants with the machine learning and data analysis tools they need to incorporate innovative tech into their business strategy, at the top levels of their organization.

Driving Digital Strategy

Analyze how digital technologies are transforming industries, business models and marketing—and prepare to build your own digital strategy.

Join our list to learn more

100 Most Popular Courses For September

Harvard and MIT’s $800 Million Mistake: The Triple Failure of 2U, edX, and Axim Collaborative

The future of Coursera’s only credible alternative for universities rests in the hands of 2U’s creditors.

• 10 Best Data Science Courses for 2024
• 7 Best Free OCaml Courses for 2024
• 6 Best Free Ecology Courses for 2024
• [2024] Massive List of Thousands of Free Certificates and Badges
• Learn Something New: 100 Most Popular Courses For September

600 Free Google Certifications

Most common

• graphic design
• web development

Popular subjects

Computer Science

Communication Skills

Graphic Design

Popular courses

Modelli di insegnamento nella ricerca educativa

Rome: A Virtual Tour of the Ancient City

Product Management Essentials

Organize and share your learning with Class Central Lists.

View our Lists Showcase

Marketing Courses and Certifications

Learn Marketing, earn certificates with free online courses from Harvard, Stanford, MIT, University of Pennsylvania and other top universities around the world. Read reviews to decide if a class is right for you.

• Digital Marketing Courses
• Social Media Marketing Courses
• Instagram Marketing Courses
• Search Engine Optimization (SEO) Courses
• Google Analytics Courses
• Facebook Marketing Courses
• Copywriting Courses
• Content Marketing Courses
• With certificate (4287)
• Free course (2673)
• With free certificate (145)
• University course only (788)
• Beginner (4281)
• Intermediate (469)
• Advanced (63)
• < 30 mins (471)
• 30 - 60 mins (546)
• 1 - 2 hours (2108)
• 2 - 5 hours (1606)
• 5 - 10 hours (782)
• 10+ hours (1123)
• English (5671)
• Arabic (148)
• Bengali (7)
• Bulgarian (1)
• Chinese (15)
• French (139)
• German (108)
• Hungarian (1)
• Indonesian (3)
• Italian (38)
• Japanese (26)
• Malayalam (1)
• Portuguese (165)
• Romanian (2)
• Russian (83)
• Sinhala (1)
• Spanish (570)
• Tagalog (1)
• Turkish (87)
• Ukrainian (2)
• Ukranian (4)
• Vietnamese (4)

Digital Marketing

Develop digital marketing skills through hands-on practice with SEO, email campaigns, PPC advertising, social media, and analytics. Learn to create effective online strategies for business growth.

• Free Online Course

Marketing Innovative Products and Services

Learn essential marketing concepts and practical commercialization strategies to bring your new venture to market

• 4 weeks, 2-3 hours a week
• Free Online Course (Audit)

Introduction to Marketing

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market st…

Visión general del marketing y su función para los negocios

Conoce los conceptos fundamentales del marketing como disciplina estratégica para el éxito de los negocios.

• 5 weeks, 5-8 hours a week

Marketing Analytics

Measure, manage, and analyze marketing performance to maximize effectiveness and ROI. Learn to evaluate brand assets, customer lifetime value, and design experiments for data-driven decision-making.

• 16 hours 8 minutes

The Digital Marketing Revolution

Explore the impact of digital technologies on marketing, examining how analog and digital worlds interact through domination, resistance, synergy, and transformation in the modern business landscape.

• 1 day 1 hour 55 minutes

Marketing in a Digital World

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers.

• 1 day 4 hours 55 minutes

Marketing Digital: Content & Community Manager

Aprende a crear estrategias de marketing de contenidos y domina Facebook, Instagram, YouTube, Twitter y más. Mide KPIs y obten resultados.

• 5 weeks, 3-4 hours a week

Einführung in Marketing

Was ist Marketing? Was ist gutes Marketing? Und wie macht man eigentlich gutes Marketing? Das sind die drei großen Fragen, die in "Einführung in Marketing" beantwortet werden.

• 10 weeks, 2-4 hours a week

How to Create New Markets - Bridge the Gap Between Business Growth & Customer Need

Explore strategies for creating innovative products that address unmet customer needs, focusing on market research, packaging, distribution, and marketing to improve success odds.

Global Entrepreneurial Marketing - Lynda Smith and Victoria Woo

Discover strategies for effective global marketing in entrepreneurial settings, focusing on customer identification, needs assessment, and outreach in a dynamic international landscape.

Retail Marketing Strategy

Explore customer-focused retail strategies, omnichannel approaches, and brand innovation to create superior experiences and competitive advantages in today's disruptive retail environment.

• 7 hours 4 minutes

Learn the fundamentals to marketing, including strategies and tools used across industries.

• 6 weeks, 3-5 hours a week

Leadership Through Marketing

Develop strategies to create value for empowered consumers, gain competitive advantage, and enhance leadership skills using data science in the digital age.

• 7 hours 2 minutes

Developing a Winning Marketing Strategy

Learn to create value through marketing by understanding buyer behavior, exploring marketing mix elements, and developing analytical skills to solve business problems and craft effective strategies.

• 16 hours 36 minutes

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

New! Enroll now in the Google AI Essentials course and learn how to boost your productivity. Zero experience required.

Here to help you grow

Whether you're looking to build your business, develop your career, or learn new AI skills, we can help you get started.

What can we help you with?

And what would you like to do?

• Show me everything
• Learn AI skills
• Prepare for a new job
• Develop communication skills
• Increase my productivity
• Learn about digital marketing
• Learn coding & development skills
• Get started with cloud computing
• Stay safe online
• Learn design skills
• Improve my digital wellbeing
• Champion diversity
• Learn about sustainability
• Understand my audience
• Start selling online
• Expand internationally
• Keep my business safe online

Get started with AI

AI has the potential to transform the way we learn and work. Explore the range of training Google offers to help you gain essential AI skills, boost your productivity, or even get you started on a new career path.

Grow your career

Whether you're writing your first CV or deepening your technical knowledge, our library is full of ways to sharpen your digital skillset.

AI Essentials

Learn from AI experts at Google and get in-demand skills to boost your productivity and use AI in the real world. Zero experience required.

Google Career Certificates

Earn a Google Career Certificate to prepare for a job in a high-growth field like Data Analytics, UX Design, and more.

Introductory digital skills courses

Get started with a range of digital skills, with entry level courses in everything from online marketing to coding.

Cloud computing fundamentals

From intro to advanced-level learning, find out more about cloud computing principles and career paths.

Google product trainings

Learn how to get the most out of the Google products you use, like Google Ads or Analytics.

Grow your business

From bringing your business online for the first time to growing its reach internationally, our library of online learning and tools can help you take your business further.

Google for Startups Growth Academies for AI startups

Growth Academies help founders leveraging AI in Education, Health, and Cybersecurity to effectively scale and innovate.

Your Digital Essentials Guide

Get an introduction to the products, tools and tips that can help you build an online presence for your small business.

Flexible online training

Learn online, at your own pace, with a library of training made to help strengthen your business with digital skills.

Resources for startups

Google for Startups connects you to the right people, products and best practices to help your business thrive.

Helpful tools for small business owners

Google Business Profile

Manage how your business shows up on Google Search and Maps to help new customers find you more easily.

Market Finder

Identify new potential markets and start selling to customers at home and around the world.

Growth stories

Meet people all over Europe who are using technology to adapt and grow their business or career.

About Grow with Google

Grow with Google is a programme that helps people to grow their careers or businesses by learning new skills and making the most of digital tools. We partner with governments and local organisations to develop digital skills and tools where they are needed most.

• For Educators
• For IT Admins
• Waze Partners
• Waze Communities
• Grow with Google HBCU Career Readiness Program
• Grow with Google Indigenous Career Readiness Program
• Grow with Google HSI Career Readiness Program
• Grow with Google
• Google for Education
• Google My Business
• Waze Academy
• Android Enterprise Academy
• Applied Digital Skills
• Partner Operations
• Grow with Google Career Readiness Program
• All Activities

This activity is also available in English. View activity

Fundamentals of digital marketing.

• Published: Mar 23, 2023
• Duration 40h
• Difficulty Beginner
• Rating 1 star 2 stars 3 stars 4 stars 5 stars Average rating: 4.4 2180 2180 reviews

On completion of this course, you will earn an award to add to your public Skillshop and LinkedIn profiles to showcase your new skills.

About this course

Learn the fundamentals of digital marketing, and help grow your business or career.

Master the basics of digital marketing with our Interactive Advertising Bureau-accredited course. There are 24 modules to explore, all created by Google trainers, packed full of practical exercises and real-world examples to help you turn knowledge into action.

Take a business online (4)

Please complete all quizzes in this section in order to unlock the next section.  

The online opportunity

• Duration 15m

Your first steps in online success

• Duration 30m

Build your web presence

• Duration 40m

Plan your online business strategy

Make it easy for people to find a business on the web (5).

Please complete all quizzes in this section in order to unlock the next section.

Get started with search

• Duration 45m

Get discovered with search

• Duration 35m

Make search work for you

• Duration 25m

Be noticed with search ads

Improve your search campaigns

Reach more people locally or on mobile (5).

Get noticed locally

• Duration 20m

Help people nearby find you online

Get noticed with social media

Deep dive into social media

Discover the possibilities of mobile

Make mobile work for you

Get started with content marketing

Reach more customers with advertising (4).

Connect through email

Advertise on other websites

Deep dive into display advertising

Make the most of video

• Duration 55m

Track and measure web traffic (3)

Get started with analytics

Find success with analytics

Turn data into insights

Sell products or services online (2).

Build your online shop

Sell more online

Take a business global (1).

Expand internationally

• Duration 1.2h

Final Assessment

You’ve passed every tutorial. Ready to complete the training? Take the final assessment to earn your award. You’ll be able to share your award on LinkedIn, or change your Skillshop profile settings to “Public” to share your award page with others.

Warning: Closing this page may affect activity tracking!

This page is used by your activity to communicate with the learning platform. Please be sure to close all activity windows before closing or navigating away from this page.

Return to activity

Did you arrive on this page without seeing a new activity window launch? You may have a pop-up blocker. Check out pop-up blocker tips here.

30+ Best Free Online Marketing Classes to Take in 2024

Published: April 10, 2024

Staying on top of the latest strategies and trends has been crucial for keeping my knowledge and skills current as a digital marketer.

Whether it’s learning new SEO techniques or understanding changing social media algorithms, free digital marketing courses have been an invaluable resource throughout my career.

While traditional options such as boot camps or university programs offer valuable education, they also often come with a hefty price tag. In contrast, online courses offer a more affordable and accessible alternative.

But with so many options, how do you pick the right one for you?

Sign Up for HubSpot Academy

Everything you need to know about the most sought-after business skills. Get certified for free in...

• Inbound Marketing
• Social Media
• Inbound Sales

Table of Contents

Why take a marketing course?

How i chose the best online marketing courses, free content marketing courses, free social media marketing courses, free seo marketing courses, free email marketing courses, free web development and site design courses, free online advertising & ppc courses, free affiliate marketing course.

• Other Free Digital Marketing Courses

Getting a Digital Marketing Certificate

Where to find online marketing courses.

While it's possible to learn new skills through blog posts and ebooks, I’ve found that this method often leads to overwhelm.

Although these resources can be helpful, the most effective way to master a skill, in my experience, is through a structured learning process.

Instead of piecing together information haphazardly from various sources, taking a course offers a clear path forward and ensures you’re covering topics in a logical order.

Whether you’re interested in a refresher course or want to learn something new — like creating a website from scratch — taking a marketing course provides the structured guidance and expertise you need to truly learn and master a topic or skill set.

That said, not all courses are created equal. So, how do you know what courses are worth your time?

Don’t worry. I’ve done all the heavy lifting and handpicked some of the best online digital marketing courses currently available.

The word “best” means different things to different people.

For some, it's all about the reputation of the person or organization that created the course. For others, it might be how well a course helps to achieve a specific goal.

With these diverse definitions in mind, I've included a range of courses to help you find the right course for your unique interests, needs, and budget.

Also, to make it easier for you to browse through my selections, I've organized this roundup into broad “topic categories” and included the following criteria for each course recommendation:

• How much the course costs. While most of the courses on this list are free, some require payments or memberships for the platforms they’re hosted on.
• How the course is delivered. This section will provide information on how the course is formatted and delivered (video, text, audio, etc.)
• Instructor. If you're new to marketing, this section can help you decide whether the instructor is the best person for you to learn this topic from.
• Required prerequisites. Most of the courses on this list have no prerequisites. That said, I've included a note if having some prior knowledge about the topic might improve your learning experience.
• Certifications. For learners who prefer or require accreditation, this section will tell you whether the course offers a certificate.
• How long it takes to complete the course. This is an estimate of how long it will take you to review the course materials. Note that in reality, this number will be highly dependent on several factors such as your current skill level, engagement with the course, whether you complete the more intensive projects or assignments, etc.
• Who is this course for? This provides a high-level target audience for each course.
• What the course covers. Some courses teach a range of specific skills, while others cover broad topics across multiple chapters. This section will give you a clearer picture of what each course covers.
• Why do I recommend the course? This section will provide a quick summary of why I believe the course is worth taking.

Now let’s find the right online marketing course for you.

Successful marketing efforts begin with excellent content. Whether you’re just starting your content marketing journey or need a quick refresher, the courses below will help you up your marketing game.

1. Content Marketing Certification - HubSpot Academy

Quick Overview

Level: Beginner to intermediate

Format: Includes 12 lessons, 54 videos, and 11 quizzes. The program is also available in English, German, Spanish and French.

Instructor: Taught by various instructors from the HubSpot team, including content experts like AJ Beltis and Justin Champion .

Prerequisites: None

Certifications: After completing this course, you can get your Content Marketing Certification by passing a one-hour exam.

Course duration: 8 hours 34 minutes

Who is this course for?

This program is perfect for anyone looking to learn the fundamentals of content marketing .

Whether you're a marketing intern starting your first campaign, a business owner exploring new growth tactics, or a seasoned marketing professional looking to expand into content, this course will teach you how to create and implement a content marketing strategy.

What does the course cover?

The program begins with foundational lessons on content frameworks, storytelling , and idea generation . As you progress, you'll delve into practical lessons on strategy development and content creation.

Lastly, the course concludes with in-depth sessions that explore strategies for content promotion , amplification, and optimization, ensuring you have a holistic understanding of the entire content marketing workflow.

The program includes additional resources such as a content marketing workbook and quizzes to test your knowledge of the course material. It also incorporates expert insights and real-world examples to offer practical strategies that can be directly applied to your content marketing projects.

Finally, alongside the course material, you’ll also gain access to an exclusive online content marketing study group with over 18,000 members.

Why do I recommend this course?

This marketing course offers direct, clear, and easy-to-understand lessons.

It’s also incredibly comprehensive, which means that even an absolute beginner will walk away understanding how to manage an entire content marketing campaign effectively.

The HubSpot Academy also has over 550 five-star reviews on G2 , with many learners praising the programs for their relevance, usefulness, and timeliness.

2. Copyblogger Academy

Image Source

Level: Beginner to advanced

Cost: $199 for a yearly membership which provides access to training, masterclasses, and tools. Cancel at any time.

Format: Includes a training library and live monthly masterclasses.

Instructor: Taught by instructors from the Copyblogger team and external experts such as Steph Smith and Jacob McMillen .

Prerequisites: Your learning experience will go much smoother if you’re already a competent writer.

Certifications: No

Course duration: Self-paced training available year-long.

This course is great for marketers who are already proficient in writing but want to understand how to develop and implement a proper content marketing framework.

The course covers three key skills for successful content marketing: strategy, traffic generation, and audience engagement. You’ll learn these skills through a mix of courses like “Content Marketing Mastery,” “Creative Foundations,” and "Content Marketing Bootcamp.”

You’ll also have the opportunity to attend expert-led live classes and participate in personalized “hot seat” sessions.

Overall, the course is designed to help learners develop a strategy that fits their business goals and learn how to use technology (specifically automation) to grow their audience.

While the course content on its own is pretty great, a standout feature of this program is the “built-in” mastermind.

This feature provides a valuable community of like-minded individuals who can offer ongoing support and share timely insights.

This makes it a great choice for people who are looking to connect with others in the field, expand their network, and gain diverse perspectives.

3. The Strategy of Content Marketing by Copyblogger and UC Davis

Level: Intermediate

Cost: Free with a 7-day free trial or $59 a month for a Coursera Plus subscription.

Format: Includes five modules with a combination of videos, assessments, and readings.

Certifications: A certificate of completion is available.

Course duration: Approximately five weeks of study if you dedicate two to three hours per week or three weeks of study if you dedicate six hours per week.

This is primarily a “strategy-focused” course, which makes it great for learners looking for a more actionable, clinical approach to structuring and managing a content marketing campaign.

This course is a collaboration between UC Davis and Copyblogger designed to help you use content marketing to generate leads effectively.

It covers a range of topics, from the basics of content creation to developing strategies, mapping out customer journeys, and managing your content.

It’s worth noting that this course is rated 4.5 with over 4,000 reviews and is taught by Sonia Simone — who brings a wealth of experience as a co-owner of The Offer Accelerator, a founding partner of Copyblogger, and an independent content marketing coach.

Another standout feature of this course is its active discussion forums, where you can engage with other learners, troubleshoot issues, and build your network.

Here you'll have the opportunity to participate in discussions and complete assignments, such as sharing a website for feedback from your peers.

It’s important to note that while this course provides a solid foundation in content marketing, you may need to supplement your learning with additional resources if you're looking for the latest trends and cutting-edge topics.

This is just one of many excellent courses you can use to supercharge your marketing.

Coursera offers a wealth of content marketing classes — so many that it might be dizzying to the first-time entrant.

For example, once you've finished this course, you may want to try Viral Marketing and How to Craft Contagious Content next.

If you’ve ever come across a piece of viral content and wondered how you can create something similar, this Wharton-taught course is for you.

4. Copywriting For Beginners: How To Write Web Copy That Sells Without Being Cheesy

Level: Beginner

Cost: Free with a 7-day trial or $32 a month.

Format: Includes 17 video lessons.

Instructor: Taught by Jesse Forest , a professional copywriter, educator, and the founder of Copywriting Crew.

Course duration: Should take approximately one hour to complete.

This course is great for beginners looking for a resource that covers fundamental copywriting principles.

If you’re someone who struggles with “blank screen anxiety,” this course is a great resource for developing the skills and techniques to overcome it.

Copywriting is the lifeblood of any content marketing effort. It‘s the art of crafting compelling messages that resonate with your audience and drive them to take action.

In this course, you’ll dive deep into the basics of copywriting, tailored for online marketing.

The course is specifically designed to help you stand out in your niche. You'll learn strategies to ensure that your message cuts through the noise, captivates your audience, and leaves a lasting impression.

One of the highlights of this course is the hands-on project and worksheet included to help you practice and apply what you've learned.

This practical approach ensures that you not only understand the concepts but can also confidently implement them in your marketing efforts.

Finally, more than half of the learners who have completed the course say it exceeds expectations. They specifically highlight the practical examples, clear explanations, and engaging teaching style as standout features.

Jesse’s course offers a quick introduction to the core principles of copywriting that sell products and services. If you're new to writing for business, this is an excellent way to learn the basics of copywriting.

5. Content Marketing for B2B Enterprises

Format: Divided into six sections with a total of 19 video lectures.

Instructor: Taught by William Flanagan , the Founder and CEO of Audienti.

Prerequisites: Experience with social networks and search engines, moderate understanding of marketing concepts, and user-based experience with analytics platforms like Google Analytics.

Certifications: The free course doesn't include a certificate, but you can get a certificate of completion with the paid version of the course.

Course duration: 35 minutes

If you're part of a B2B company and you’d like a glimpse into the inner workings of an actual content marketing strategy, this course is a must.

This course covers several aspects of building a content marketing system, such as understanding your target market, creating engaging content (even in less exciting industries), and building a system for continuous improvement.

It also covers topics like content types, managing a content calendar, finding promotional channels and influencers, etc.

Additionally, the course offers a practical learning experience by showcasing the content marketing process that William’s company, Audienti, uses to drive B2B lead generation.

It can be tough to get B2B-specific instruction on content marketing. This is because the specifics are unique for each business, and some leaders are hesitant to share their best strategies.

However, this evergreen course offers an excellent set of tools for B2B marketers to refine their understanding of this approach to content.

Pro tip: If you liked this Udemy course, you might also want to check out Copywriting Quick Start: Top FREE Writing Tools & Hacks . This course will cover hacks to help you write winning pages, posts, and articles from headline to conclusion.

Digital Marketing For Small Business

Everything you need to know to get started with digital marketing. You'll learn about:

• Content Marketing
• Marketing Analytics

Download Free

All fields are required.

You're all set!

Click this link to access this resource at any time.

If you‘re not currently using social media as a marketing tool, you’re missing out on a huge opportunity.

Unlike traditional marketing channels, social media provides a unique immediacy that allows you to interact with your audience in real time and capitalize on emerging trends as they unfold.

However, it's crucial to understand that each social platform operates differently, with its algorithms and “etiquette,” so to speak.

For example, I’ve found that Instagram content is typically more focused on visual storytelling and aesthetics, while Facebook is a bit more versatile, allowing for a mix of content types.

The courses listed below will help you master various aspects of social media, from strategy to metrics. Some of the courses also focus on a single platform, which is great if you're looking to deep dive into a specific social media channel.

6. Social Media Strategy - Hubspot Academy

Format: Includes 38 videos and 29 quizzes to test your social media acumen.

Instructor: Taught by twenty professionals, including Mari Smith , Christina Garnett , and Ai Addyson-Zhang .

Certifications: After completing this course, you can get your Social Media Certification by passing a one-hour exam.

Course duration: This course includes over five hours of content.

This course is great for anyone looking to learn social media marketing fundamentals.

Whether you‘re an influencer, a small business owner, or a social media marketer, you’ll find valuable insights here to help you create a strong social media strategy.

This free certification course teaches you how to leverage social media to boost your brand, attract new customers, and forge meaningful online connections.

It covers the fundamentals of social media strategies and management, including media monitoring, social media advertising, and measuring social ROI.

This program is also highly praised by professionals and college marketing programs alike.

Additionally, HubSpot Academy offers over 90 lessons on current and related topics beyond the certification course.

This is one of several globally-recognized marketing certifications from HubSpot.

You can jump into your social media certification or start with platform-specific learning. For example, HubSpot’s free Instagram training course offers lessons on Instagram strategy, attracting followers, content, and more.

Whether you're a beginner or just want to refresh your certification, this is an exceptional online marketing course.

7. How to Use TikTok for Business

Format: Includes 36 video lessons split into three sections. The paid version of the course also includes instructor Q&A and direct messaging.

Instructor: Taught by Scott D. Clary , a marketing executive and host of the Success Story podcast.

Prerequisites: Access to a smartphone.

Certifications: While the free course doesn't include a certificate of completion, you can get a certificate with the paid version of the course.

Course duration: This course includes almost two hours of content.

Marketers or business owners who want to understand how to leverage short-form video content. While this course focuses on TikTok, the learnings should be transferable across multiple short-form video platforms.

The course starts with the basics. It kicks off with essential TikTok marketing principles and then dives deep into various strategies tailored to the platform.

You’ll get a walkthrough of TikTok‘s interface, which will help you learn about core functionalities and how to navigate the platform. You’ll also learn how to create your first TikTok video, leverage the “Discover” tab for marketing, and engage users with hashtag challenges.

The course then offers more advanced topics such as navigating premium tools and services, understanding TikTok Ads policies, etc.

All that said, it's important to note that critical reviews mention a lack of practical examples and techniques for increasing visibility on the platform.

Clear instructions, like the ones provided in this course, are helpful when you're first learning a social platform. This is a great course to begin your TikTok education, as it provides a solid foundation you can then build on.

8. Diploma in Social Media Strategy

Format: Includes 14 learning modules that include videos, quizzes, and online chat support.

Instructor: There is limited information about who teaches this course.

Certifications: This online marketing course offers a CPD-accredited diploma. While the course is free, there is a charge for the diploma.

Course duration: This course should take 10-15 hours to complete.

This course is perfect for people looking for a more well-rounded understanding of social media.

It not only prepares learners for a social media strategist role but also teaches cross-over skills such as community management and social media customer service .

This course takes a more holistic approach to teaching about social media.

It covers a wide range of topics, from the evolution of social media to social media policy and, of course, more practical topics like market analysis and marketing strategies.

Overall, you’ll learn how to set goals, select platforms, craft content, analyze marketing personas, and launch successful campaigns.

This course is helpful for learners who like to learn about a topic from many different angles. This course covers social media history, career expectations, community management, and more.

9. Meta Social Media Marketing Professional Certificate

Format: This certification includes six courses.

Instructor: The professor for this course is Anke Audenaert , an experienced educator, digital marketer, and CEO.

Certifications: Upon completion, you’ll receive a professional certificate and the Meta Digital Marketing Associate Certification.

Course duration: Requires 30+ hours to complete.

This is a great course for anyone looking to break into social media as a social media manager, specialist, or coordinator.

This program provides a path for launching a professional career in social media. It covers the fundamentals of digital marketing and then drills down into creating social media campaigns on the major social media platforms.

In this certification, you’ll learn how to successfully manage a social media account for a brand (or yourself) and drive traffic — both organically and through ads. The course also includes several applied projects to ensure you’re practicing these skills and building a portfolio.

This social media marketing course is a professional-level course from one of the top social media platforms. Plus, it’s available in 22 different languages and rated 4.9/5 with over 16,000 reviews.

10. Become a Social Media Marketer - LinkedIn Learning

Cost: Free with a one-month trial or $19.99 a month for an annual subscription.

Format: This course is a compilation of videos from different online teachers curated for this topic. You can view most videos on a tablet or phone as well as your desktop or laptop computer.

Instructor: Taught by five instructors who collectively have several years of professional marketing and social media management experience.

Certifications: After completing this course, you get a LinkedIn certificate of completion.

Course duration: This course includes just over six hours of content.

If you’re looking to learn from experts across certain niches or subjects rather than a single instructor, this might be the course for you. If you’re also looking for a shiny LinkedIn credential to display on your profile, this course is also for you.

This course is essentially a collection of videos organized into a single “learning path”.

It currently offers seven lessons on the following topics: social media marketing foundations, social media strategy and optimization, copywriting for social media, social media management skills, content creation, short-form video content, and storytelling.

Individual videos have a Q&A tab where learners can ask questions or share insights. The average learner review rating for videos in this course is also pretty high (4.7), with comments being generally positive.

This is a basic compilation of videos you can watch any time during your free trial. It‘s best for social media beginners who are just beginning to understand social media marketing. It’s also a good introduction to developing social media skills and strategies.

Your superb content is only effective if users can find it. That’s why search engine optimization (SEO) is so important.

But mastering SEO goes beyond just targeting the right keywords; it's about understanding the intent behind each search term and creating content that satisfies that intent.

Moreover, SEO is a field that's constantly evolving . As search engines update their algorithms, we marketers also need to adapt our strategies accordingly.

Learn SEO best practices with the courses below.

11. SEO Training Certification — HubSpot Academy

Format: Includes six lessons with 26 videos and five quizzes to confirm understanding.

Instructor: Taught by instructors from the HubSpot team, including experts like Matthew Howells-Barby and Rachel Sheldon .

Certifications: After completing this course, you can get your SEO Certification by passing a one-hour exam.

Course duration: This course includes four hours of content.

This is a great course if you have experience running or managing SEO programs and are looking to upskill or simply improve your existing knowledge.

Whether you’re a general marketer looking to strengthen your SEO skills or a professional applying for SEO marketing roles, you can create a strong foundation with HubSpot Academy’s SEO Training Certification.

It covers all facets of the discipline — from on-page optimization to SEO reporting.

Instead of focusing on a single aspect of SEO, this course covers a range of SEO skills. Instructors present every lesson in a friendly and transparent way. This encourages learners to keep exploring the topics that are most useful to them.

12. SEO Training Course by Moz

Format: Includes 18 video lectures.

Certifications: Like other Udemy courses, you're not able to get a certificate with the free course. That said, you can get a certificate of completion with the paid version of the course.

Course duration: This course offers almost four hours of instructional content.

This is a great course for anyone generally interested in learning about SEO. That said, if you’re looking for some light learning, this might not be the course for you.

This SEO training course by Moz is a great mix of technical and fundamental SEO topics.

It teaches foundational skills like keyword research and on-page SEO while also including less talked about skills like site auditing and off-page SEO.

This course also delves a bit deeper into specific topics than most courses. For example, rather than broadly covering the subject of keyword selection, a lecture might introduce strategies like building a keyword map.

Although this course covers the fundamentals excellently, it also includes some advanced strategies and tasks.

13. SEO Specialization

Format: Five-course series with lectures, readings, and assignments.

Instructor: Taught by Eric Enge and Rebekah May .

Certifications: Offers the option to complete a career certificate.

Course duration: Flexible schedule, but the recommended timeline is three months, 10 hours per week.

This is a great program for anyone who wants to learn SEO, but it’ll be especially helpful if you intend to run SEO operations for a third party (like a client).

Created by UC Davis, this SEO course is a great program for anyone looking to learn how to optimize their web content and rank higher in the search results.

Specifically, you’ll learn how Google ranks websites, which factors it takes into account, and which other branches of marketing — such as content marketing — can help you rank better.

This SEO course is a big time investment, but if you want to learn as much as you can about Google-specific SEO, this course is for you.

Besides SEO concepts, it also covers skill sets like competitive web page analysis, developing influencer relationships, and local SEO.

14. Yoast SEO Academy

Cost: Free or $99 a year for Yoast SEO Premium.

Format: Combines video lectures with readings and quizzes. It also includes lists of terms, which is a helpful addition for beginners.

Certifications: A certificate of completion is available upon completion of each course.

Course duration: Different for every course included in the academy. For example, the “What is SEO?” course has about five hours of content.

This is a great program for anyone with a website built on WordPress.

The academy offers a range of courses. You’ll find comprehensive courses such as the “All Round SEO Training” and specialized courses such as the “Keyword Research Training.”

If you’re also looking for platform/tool-specific training, the academy offers multiple WordPress and Yoast courses.

Overall, if you use WordPress and want to learn more about SEO on the platform, these courses are an exceptional place to start.

Yoast’s Academy is a fantastic choice for current WordPress developers looking to build their SEO skills. It's also an excellent resource for SEO professionals who might be looking to specialize in working on WordPress websites.

15. Content SEO

Format: Eight sections that include video lectures, practical assignments, test assignments, and a final test.

Instructor: Taught by Joe Williams , founder and content creator for Tribe SEO and a contributor to Search Engine Watch.

Certifications: This course offers a certificate of completion.

Course duration: This course offers 2+ hours of content.

If you’re looking for an actionable, hands-on resource for learning SEO, this will likely be a great fit.

Content SEO is designed to teach anyone to write content that both people and search engines will love.

In this course, you‘ll master a variety of crucial skills for creating and optimizing content. You’ll discover how to conduct keyword research and choose topics that appeal to users at various stages of the buying process.

Additionally, you'll learn the art of crafting SEO-friendly content and measuring its performance.

The course also provides hands-on learning through practical assignments and exercises, like optimizing a content page using specific instructions.

This online marketing course combines content marketing with another highly-valued skill, SEO. This combination helps learners make the most of their learning time and combines a range of important skill sets.

Are some of your emails feeling a little lackluster? I’ve got you covered.

The courses highlighted below will teach you everything you need to know to create standout email campaigns.

16. Email Marketing Course - Hubspot Academy

Format: This course includes 31 videos and nine quizzes.

Instructor: Taught by Christine Lee , a member of the HubSpot Academy team.

Certifications: After course completion, you can get your Email Marketing Certification by passing a one-hour exam.

Course duration: This course offers four hours of learning content.

Consider this course if you’re looking to develop a holistic understanding of email marketing.

HubSpot Academy's Email Marketing Certification is structured to provide value for both beginner and intermediate email marketers.

For example, if you’re a beginner, you’ll likely find the lessons on email design, copy, and contact management interesting. Meanwhile, an intermediate learner will likely find more value in the lessons about email strategy, personalization, automation, and analytics.

Overall, this is a comprehensive course that teaches you how to think about and execute an email marketing campaign.

This completely free online marketing course helps beginners learn fundamentals and get a sense of the quickest ways to improve their strategy.

The easy access you have in HubSpot Academy also makes it easy to return and repeat lessons when you get stuck applying what you've learned.

17. Think Outside the Inbox by Google

Format: Four sections, which include a total of 38 videos, 37 readings, 20 quizzes, and five assessments.

Certifications: This course is included in the Google Digital Marketing & E-commerce Professional Certificate.

Course duration: This course includes 25 hours of content.

If you’re looking for an actionable resource that walks you through how to launch, run, and optimize email campaigns, this might be a good fit.

This course from Google Career Certificates is a fantastic way to build foundational knowledge on the topic of email marketing.

You’ll not only learn how email marketing adds to a digital marketing strategy but also how to test, write, and optimize email campaigns. You'll also learn how to track email success.

It‘s a comprehensive email marketing course from a trusted source for educational content. While this course is quite comprehensive, it’s also offered with a flexible schedule if you have a Coursera subscription.

This means that you can learn at your own pace.

18. Email Marketing Unlocked

Level: Intermediate to advanced

Format: Includes five video lectures, templates, and worksheets.

Instructor: Taught by Neil Patel .

Certifications: No certificate options, instead the emphasis is on business results.

Course duration: This course offers about four hours of content.

This course is ideal for intermediate-to-advanced email marketers looking to improve their workflows and boost their ROI.

The focus of this course is to teach you strategies and tactics to grow your email lists. You’ll learn how to set up workflows and sequences, test and tweak them, identify what’s working, and calculate the lifetime value of your emails.

These videos, worksheets, and templates are super helpful if you understand the principles of email optimization but are having a tough time putting them into practice.

While web development and design don‘t have to be areas of expertise for marketers, knowing the basics can be incredibly helpful in day-to-day work — especially if you’re handling content uploads yourself.

As a marketer, it's also becoming more important to familiarize yourself with HTML and CSS, as these languages are the foundation of many marketing tools.

Here are some of my top picks to help you get started or brush up on your knowledge.

19. CodeAcademy Web Development Catalogue

Cost: From $0 to $15.99 monthly.

Format: Each course combines written lessons, projects, and quizzes in an interactive online space. This helps you practice concepts as you learn them.

Instructor: This may vary by course.

Prerequisites: This may vary by course.

Certifications: Certificates are available with paid plans.

Course duration: Varies by topic. For example, the “Learn HTML” course takes approximately nine hours to complete.

Code Academy is a great resource if you’re also looking to modify code when you upload content or build web pages such as landing pages.

CodeAcademy is an excellent resource. You can either pick a potential career path or dive into individual courses, such as the ones below:

• Learn HTML & CSS
• Make a Website
• Learn Javascript
• Learn Python 3

Not sure where to start? Web development languages such as HTML and CSS are useful for most marketing and content management roles. Python is another great language for data analysis.

This course offers a simple way to learn the sometimes complex art of coding.

These courses are an excellent resource for all levels and interests, with lots of attention to detail for meeting learner needs.

20. Dash by General Assembly

Format: Offers a series of projects for learners to complete.

Certifications: No certificate options.

Course duration: This may vary by course.

This is a great resource for hands-on learners.

Dash offers lessons in HTML, CSS, and JavaScript. You’ll learn how to build a website, design a landing page, create a blog theme, and even build a CSS robot.

But what makes this platform special is that rather than learning these skills through theory, Dash provides an interactive format that allows you to learn by building and practicing.

This is a great way to learn coding, especially if you're someone who needs to immediately apply new knowledge practically.

While organic traffic is great, running paid ads is a great complementary strategy to provide an immediate boost in visibility and traffic.

That said, whether you‘re diving into pay-per-click ads on Google or exploring options on your preferred social media platform, it’s important to learn how to get the most out of your ad spend.

The courses below will not only help you create your first paid campaign but also optimize any existing campaigns you might currently have running.

21. Digital Advertising Certification - HubSpot Academy

Format: Includes 34 videos and 10 quizzes.

Instructor: Taught by instructors from the HubSpot team, including Corey Braccialini and Dayne Topkin .

Certifications: On course completion, you can complete a one-hour exam to achieve your Digital Advertising Certification.

Course duration: This course offers over three hours of content.

This is a great foundational course if you’re new to digital advertising.

This course offers lessons to help learners create ad campaigns, implement best practices, and optimize campaign performance.

Essentially, it’ll teach you how to develop and manage a digital advertising strategy. Besides covering the fundamental knowledge you need to begin digital advertising, this course also niches down into specific subtopics and platforms, such as social media advertising and paid search advertising.

Advertising can be a difficult topic, especially for beginners.

Is it expensive? What is the best place to advertise? How do you run these ads? It can quickly become confusing.

This course is a great resource because it’ll comprehensively answer most of your questions as a beginner. Additionally, when you’re ready to build on that knowledge, you can dive into more niche courses on the platform, such as:

• How to Build a Paid Media Strategy
• Facebook Marketing Course: How to Develop Effective Strategies for Organic Content and Paid Ads

22. PPC University

Format: Delivered through a series of ebook guides.

Certifications: This course doesn’t offer a certificate.

Course duration: Varies by learner.

This library will be an invaluable resource for marketers who manage PPC campaigns and need actionable resources on niche topics.

WordStream’s PPC University is one of the most thorough pay-per-click courses on this list. It currently contains more than fifty self-paced lessons on online advertising — specifically social and search pay-per-click advertising.

It also offers an advanced PPC course that covers topics such as remarketing, dynamic search ads, bidding strategies, etc.

The course format makes it easy to refer to each lesson whenever you need to troubleshoot issues in your role as a PPC manager.

23. PPC Fundamentals

Format: Includes 36 short videos and tests at the end of sections.

Instructor: Taught by Joel Bondorowsky .

Certifications: After completing this course you have three chances to complete an exam for a Semrush Academy certificate.

This is an actionable course for learners looking to run end-to-end PPC campaigns either as specialists or for their businesses.

This pay-per-click course from Semrush is an excellent alternative to WordStream if you prefer video-based learning.

In this course, you’ll not only learn the fundamentals of PPC platforms, funnels, and channels, but you’ll also delve into the nitty-gritty of setting up and running a successful campaign.

For example, you’ll cover topics such as building keyword lists, testing your first ads, setting up your data feed, running PLA campaigns, etc.

The structure of this course makes it simple to skip certain sections and focus on the topics you’re most interested in.

The lesson transcripts and related materials are also great features that appeal to a range of different learning styles and needs.

24. Copywriting 101: Crafting Your First Ad Campaign

Cost: Free with a 7-day trial or $32/month.

Format: Includes seven lessons in video format and an ad campaign project to apply your new knowledge.

Instructor: Taught by Heather Baldock , a copywriter with seven years of ad agency experience

Certifications: This course does not offer a certificate.

Course duration: This course offers almost an hour of content.

This is a hands-on course specifically for people interested in learning how to create ad copy.

This course will introduce you to the basic principles of copywriting for advertisements.

You’ll be working on creating an integrated ad campaign that includes components such as TV scripts and a brand manifesto.

At the end of the course, you should have a mock portfolio and a foundational understanding of how to craft good copy.

This quick class not only teaches useful skills for ad campaigns but also helps you take a concrete step toward breaking into the industry.

Affiliate marketing is a great way for businesses to generate leads and sales by tapping into someone else's audience.

If you’re a freelancer creating an affiliate website or a marketer running an affiliate program, this course is an excellent place to begin.

25. Affiliate Marketing for Beginners

Format: Includes seven video lectures and free resources.

Instructor: Taught by Tyler Stokes , an affiliate marketer with 10 years of experience.

Certifications: You can earn a certificate of completion with the paid version of this course.

This is an excellent introduction to affiliate marketing, particularly for beginners. If you have no prior knowledge or experience with affiliate marketing, this is a great resource to kickstart your journey.

This course will walk you through building an affiliate marketing website, choosing a profitable niche, working with affiliate networks, and maximizing profits from your website. It also offers two bonus lectures and free resources.

When you‘re learning a new topic, like affiliate marketing, it’s helpful to have a framework to follow until you're comfortable enough with the topic to create your strategies. This course is simple and easy to understand, which makes it a great online course to learn affiliate marketing.

Other Free Marketing Courses

Now that we’ve covered some marketing basics, it’s time to have a little fun.

Graphic Design Courses

Even if you‘re already a wiz at creating content or copy, knowing how to create high-quality graphics is always a useful skill.

Whether it’s designing an infographic for a blog post or creating visuals for an ad, these courses will teach you how to create high-converting designs.

• Graphic Design Basics - Canva
• Graphic Design Specialization - Coursera
• Photoshop 2023 Essential Training - LinkedIn Learning
• InDesign Essential Training - LinkedIn Learning

Where to start: The Canva Design Basics Course

I’ve used Canva for everything from creating logos to designing Twitter headers. The design course is a great place to start because you can implement what you’ve learned using Canva.

The course itself is also great because it teaches you the fundamentals with an emphasis on how to communicate effectively through your designs.

Experiential Marketing Courses

Experiential marketing is an effective and personable way to connect with potential customers and generate leads. Learn how to create a winning in-person or virtual event with the following courses:

• Event Marketing Strategist Certificate - Meeting Professionals International
• Successful Events: Event Planning, Marketing & Management - Udemy

Where to start : If you’re serious about becoming an experiential marketer, try Meeting Professionals International’s certification. If you’re looking to simply learn more about the topic, Udemy’s course makes for an excellent foundation.

If you’d like to validate your understanding of the subject matter in addition to learning, taking a certification course is the way to go. You can even explore pursuing a higher degree like an MBA in digital marketing .

Here are some of the benefits of earning a digital marketing certificate:

Benefits of a Digital Marketing Certificate

The most well-known benefit of earning a marketing certificate is the potential for better pay and career advancement, but there are plenty more rewards to reap by honing your skills.

1. Specialize in a marketing niche.

Choosing a marketing niche allows you to focus your learning in a specific area. Getting certified in that niche is also one of the easier ways of standing out and demonstrating expertise in an otherwise crowded industry.

But even solely from a learner’s perspective, certifications are great because they’re broad enough in scope to give you a high-level overview of how the skill fits into a larger marketing strategy and tactical enough to show you exactly how to execute the skill in your day-to-day work.

2. Communicate advanced marketing concepts.

Whether you’re interviewing for a marketing role or pitching a client, one thing’s for sure — you’ll need to sound like a skilled marketer.

Sure, you can fake it ‘till you make it, but it will only get you so far before someone notices a gap in your experience.

Certification courses are comprehensive education tools that will teach you essential marketing lingo and exactly what it all means.

Best of all, you’ll be able to communicate advanced concepts confidently without over or under-explaining, which can undermine your credibility.

3. Build your resume.

When it comes down to it, your resume will almost always precede your presence.

Before an interview or a client meeting, people will look at your resume and portfolio first to verify your skills.

Adding the certifications you’ve received after completing marketing courses is a smart way to get picked up by resume scanners and catch the attention of human eyes, too.

Even if you have several years of experience, a certificate can still help get your foot in the door so you can speak in detail about your experience during an interview.

You not only get the benefits of learning a new skill but also the credibility of completing a course from an industry-recognized institution.

Free Marketing Certifications

While I’ve already covered some certifications throughout this post, here are my top picks for the best free marketing certifications you can get online.

• HubSpot Inbound Marketing Certification - HubSpot Academy
• HubSpot Content Marketing Certification - HubSpot Academy
• HubSpot Email Marketing Certification - HubSpot Academy
• Free Social Media Certification - HubSpot Academy
• Semrush Content Marketing Toolkit Course - Semrush
• Email Marketing Course - Sendinblue Academy
• Digital Marketing Course - Google Digital Garage

Where to start: HubSpot Academy’s Inbound Marketing Certification is an all-around effective primer for any marketing role. But if you’re specifically interested in digital marketing, try Google Digital Garage’s digital marketing course.

The courses I mentioned above are amazing resources for budget-conscious marketers. They’ll teach you the basics of the subject and give you some tactical knowledge you can apply right away.

However, if you want to become more competitive in the job market or simply have a bit more time or resources to dedicate to furthering your education, check out the following platforms. They’re not all free, but they’re affordable and will provide you with up-to-date course material.

1. HubSpot Academy

The HubSpot Academy offers certification and training courses to teach people how inbound marketing and the HubSpot platform work. Classes are often taught by marketers at HubSpot and are made up of video lessons, quizzes, and tests.

Most HubSpot Academy classes are available free of charge, and if you pass the certifications, you get a nifty certificate and badge to share on your social media profiles.

2. Coursera

Coursera offers MOOCs (massive online open courses) created and taught online by universities such as Northwestern University, the University of Pennsylvania, and the University of California system.

The platform also currently offers professional digital marketing certifications by Google, Meta, IBM, and Unilever. These typically include a bundle of courses that cover a range of topics and can be completed in two to six months.

Udemy is an online learning platform that focuses specifically on courses related to skill-building for working professionals.

Currently, the platform offers over 5,000 free courses and a myriad of paid options for as little as $10 in some cases. It’s important to note, however, that some free courses may require a Pro membership to get an official certificate.

Pro tip: If you have a good experience with a free course, try a paid one to get even more value from the content on this site.

edX is another MOOC provider that features free courses offered by top-tier universities, including Harvard University, Massachusetts Institute of Technology, and Boston University.

Like Coursera, classes are taught online and start at specific times throughout the year.

5. LinkedIn Learning (formerly Lynda.com)

LinkedIn Learning hosts hundreds of courses taught by industry experts from all around the world. The great thing about this platform is that if you have a LinkedIn account, the course suggestions are customized to your profile.

For instance, if you have content marketing as a skill in your LinkedIn profile, the algorithm will suggest courses related to this subject. Similarly, the algorithm will also consider your role when making suggestions.

For example, as a marketing writer, I get recommended courses on copywriting, SEO, social media marketing, etc.

Alison offers over 4,000 online classes in various professional skills users can take at their own pace. This content repository includes courses that lead to certificates and diplomas — you choose which is best for your goals.

For an even more rigorous curriculum, you can choose a learning path that combines several lessons and courses into one learning track that gives you a well-rounded learning experience.

7. Meta Blueprint

You probably already know what Meta is (formerly Facebook) and what it does. What you might not know is that Meta also offers training and certification programs through the Meta Blueprint platform.

Meta Blueprint offers self-paced and live courses for marketers seeking to grow their organizations using Facebook and Instagram.

While the course materials are free, the platform also offers paid certifications which range between $99 and $150.

8. Grow with Google

Google’s learning platform offers a range of courses. For digital marketing specifically, the platform currently offers 15+ online courses on a range of topics, from social media to Google Ads training.

You can also earn a certificate upon completion of certain courses like the Fundamentals of Digital Marketing course.

It’s important to note that while most of these courses are self-paced, some are delivered live, which means you’ll need to RSVP and make time to attend the live session.

Become a Marketing Powerhouse with These Free Certifications

I’m sure all marketers (myself included) can agree that furthering our education in this field is a worthwhile way to advance our careers or businesses.

Whether you want to take a free online marketing class or devote more time and resources to a paid one, by taking any of the courses on this list, you’ll be well on your way to success as a consummate marketer.

Editor's Note: This blog post was originally published in May 2018 and has been updated for comprehensiveness and freshness.

Don't forget to share this post!

Access all of HubSpot's free tools and training to grow your business, and your career.

Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform

Virtual Tour

Experience University of Idaho with a virtual tour. Explore now

• Discover a Career
• Find a Major
• Experience U of I Life

More Resources

• Admitted Students
• International Students

Take Action

• Find Financial Aid
• View Deadlines
• Find Your Rep

Helping to ensure U of I is a safe and engaging place for students to learn and be successful. Read about Title IX.

Get Involved

• Clubs & Volunteer Opportunities
• Recreation and Wellbeing
• Student Government
• Student Sustainability Cooperative
• Academic Assistance
• Safety & Security
• Career Services
• Health & Wellness Services
• Register for Classes
• Dates & Deadlines
• Financial Aid
• Sustainable Solutions
• U of I Library

• Upcoming Events

Review the events calendar.

Stay Connected

• Vandal Family Newsletter
• Here We Have Idaho Magazine
• Living on Campus
• Campus Safety
• About Moscow

The largest Vandal Family reunion of the year. Check dates.

Benefits and Services

• Vandal Voyagers Program
• Vandal License Plate
• Submit Class Notes
• Make a Gift
• View Events
• Alumni Chapters
• University Magazine
• Alumni Newsletter

SlateConnect

U of I's web-based retention and advising tool provides an efficient way to guide and support students on their road to graduation. Login to SlateConnect.

Common Tools

• Administrative Procedures Manual (APM)
• Class Schedule
• OIT Tech Support
• Academic Dates & Deadlines
• U of I Retirees Association
• Faculty Senate
• Staff Council

College of Business and Economics

College of business & economics.

Physical Address: 875 Campus Drive J.A. Albertson Building 

Mailing Address: College of Business & Economics University of Idaho 875 Perimeter Drive MS 3161 Moscow, ID 83844-3161

Phone: 208-885-6478

Fax: 208-885-5087

Email: [email protected]

Accounting Contact

Phone: 208-885-6453

Fax: 208-885-6296

Email: [email protected]

Business Contact

Phone: 208-885-6289

Fax: 208-885-5347

Email: [email protected]

Undergraduate Advising

ALB 304 - 305

Email: [email protected]

Career information is not specific to degree level. Some career options may require an advanced degree.

Current Job Openings and Salary Range

in ID, WA, OR, MT and HI

Entry-Level

Senior-Level

• Career Options
• Advertising and Promotions Manager
• Marketing Manager
• Public Relations Manager
• Agent and Business Manager of Artists, Performers, and Athletes
• Market Research Analyst and Marketing Specialist
• Survey Researcher
• Business Teacher, Postsecondary
• Public Relations Specialist
• Writer or Author

Regional Employment Trends

Employment trends and projected job growth in ID, WA, OR, MT & HI

*Job data is collected from national, state and private sources. For more information, visit EMSI's data sources page .

• Degree Plan

You will graduate with a bachelor’s degree in Marketing by choosing from one of these degree plans:

• Marketing - General Marketing Option
• Marketing - Sales Management Option
• Marketing - Entrepreneurship Option
• Marketing - PGA Golf Management Option *
• Marketing - Marketing Analytics Option

* Not all marketing degree options are offered remotely.

• Scholarships

CBE offers the financial support you need to successfully complete your degree.

• CBE students received more than $4.7 million in scholarships, tuition waivers and other financial aid in 2017.
• U of I Awards more than $25 million in scholarships each year, more than any other institution in Idaho.
• 73% of U of I students receive scholarships, higher than any other public institution in Idaho. – National Center for Education Statistics 2016-17
• All first-time students are automatically considered for all institutional aid and scholarships when filling out the admissions application - no separate scholarship applications required.
• All continuing students are automatically considered for all college scholarships - no separate scholarship applications required.
• The CBE finance program is Chartered Financial Analyst (CFA) affiliated. Each year this partnership awards six scholarships to offset level 1 CFA exam costs for students.
• Learn more about U of I's Student Financial Aid Services.
• Are you out-of-state? U of I participates in the Western Undergraduate Exchange (WUE) program, which offers heavily discounted out-of-state tuition for residents of participating states.
• Learn more about CBE's affiliation with the CFA Institute and the scholarships they provide.

Have questions or just need some guidance? Please contact us:

Erick Larson Student Engagement Director 208-885-7150 [email protected]

• Hands-On Learning

You have many hands-on learning  opportunities to ensure your readiness for the real business world. These interactive programs give you practical experience and business know-how that will set you apart.

• Internships

Nearly half of CBE students gain relevant experience by completing an internship.

• Job Openings and Salary Range
• Employment Trends

Understanding Business and Consumers

In the marketing program, study how packaging, advertising, branding, social media and other factors influence consumer behaviors. Explore market research tools and learn how to use marketing tools such as product, price, place, and promotion to create effective marketing strategies.

• College of Business and Economics graduates work for global companies including Amazon, Boeing, Google, Micron and more.
• #1 Best Value Public University in the West 3 Years Running ( USNWR , 2022).
• Among the Top 5% of business schools worldwide ( AACSB , 2020). 

Availability

Additional Business Degrees

Meet your marketing faculty.

• Career advice

Looking for a gift?

• Discount courses
• Online courses
• On Demand courses
• University courses
• Free courses

Marketing courses in Moscow

We've expanded your search by doing the following:

• Included other locations

Find courses near

PRINCE2® Practitioner - Glasgow - *** Best Price Guarantee***

• 16 enquiries
• Classroom - Glasgow
• 3 days · Full-time
• Professional certification
• Tutor support

Event Management Diploma

• 130 enquiries
• 120 hours · Part-time
• 120 CPD points

Level 2 Personal Trainer Course (RQF)

• 36 enquiries
• Classroom - Edinburgh
• 8 weeks · Part-time or full-time
• Regulated qualification
• Exam(s) included

Part Time Personal Trainer Course (RQF)

• 12 enquiries
• 6 weeks · Part-time

Personal Trainer Diploma UK (RQF)

• 30 enquiries
• 16 weeks · Part-time or full-time

Gym Instructor Course (RQF)

• 31 enquiries

Level 3 Personal Trainer Course (RQF)

• 51 enquiries

Level 3 Diploma In Sports Massage Therapy (RQF)

• 26 enquiries
• 12 weeks · Part-time

PRINCE2® Practitioner - Edinburgh - *** Best Price Guarantee***

Think on Your Feet® - Verbal Communication Workshop

• 21 enquiries
• 2 days · Full-time
• Certificate(s) included

Writing Dynamics™ - Business Writing Workshop

Microsoft project 2019.

• 30 hours · Part-time or full-time
• 30 CPD points

Developing a Sales Strategy

• 1 day · Full-time

Storytelling Skills (2 day course)

Sales management (2 day course).

• 11 CPD points

Advanced Facilitation Skills - (2 Days)

• 13 enquiries

Advanced Facilitation Skills (1 Day)

• 6 CPD points

Advanced Telephone Prospecting

Introduction to facilitation skills, introduction to sales - from emerging salesperson to buying advisor (2 days), essential advertising, essential marketing skills.

• 35 enquiries

Finance for Marketing and Sales People

• 55 CPD points

Relationship Marketing

Interpreting financial statements.

• 25 enquiries

What Marketing courses can I study?

What is a qualification, what methods of study are available for marketing courses, what free marketing courses are available for study, switch your browser for the best experience on reed courses.

University of South Florida

Upskill and Reskill

An Office of University Community Partnerships

Main Navigation

Sales and marketing, nil - name, image, likeness.

With the NCAA now allowing athletes to profit from their Name, Image, and Likeness (NIL), the impact and financial prospects of college athletes are set to expand beyond the sports arena and into their online presence. For student-athletes, parents, and administrators seeking to navigate the intricacies of NIL deals, the University of South Florida‘s new Foundations of NIL Certificate Program is a quintessential guide. 

College athletes across the country have been signing deals with the vast majority being related to social media posts but there is opportunity for so much more than that! 

This is a rapidly changing marketplace and this this innovative, four-module online program will help students, families, coaches and leaders in the business of sport make informed choices in the emerging and ever-changing NIL landscape.  Participants will discover what it takes to successfully use social media, learn how to build powerful personal brands, and gain an understanding of key things that athletes need to know about signing NIL deals.

Curriculum & Course Details

Available to professionals and students alike, most people complete this four-module program in 4 hours. Participants gain a solid grasp of the fundamental tenets underpinning NIL rights and their relevance to student-athletes. They will be able to access a 10-step guide to crafting compelling personal brands that resonate with the intended audience, attracting promising opportunities. Participants will walk away understanding what it takes to make a good NIL deal and the ability to develop, activate, and monetize an NIL – and they will have a digital Credly badge to prove it.

One of the things that sets this certificate program apart is the caliber of instructors and guest speakers who practice what they teach. They are leaders with real-life industry knowledge and first-hand experience related to D1 sports and the business of sport. Partnering seamlessly with the USF Innovative Education production team, they've meticulously crafted a dynamic, high-energy learning experience that is second to none.

Frequently Asked Questions

What makes this program unique? 

Do I have to be a USF Student, or an athlete, to register? 

No. This program is open to the public. It is well-suited for high school student-athletes, collegiate athletes, parents, coaches, administrators – anyone who wants to make informed decisions in the emerging and ever-changing NIL landscape.

Tuition & Funding Sources

As noncredit training programs, our courses are ineligible for traditional federally subsidized financial resources. 

We’re pleased to offer a 10% discount to USF alumni, USF faculty and staff, USF faculty and staff family members, USF students and veterans on the following courses and programs:

·       Human Resource Management Programs

·       K-12 Summer Camps

·       Process Improvement Programs

·       Project Management Programs* *Excludes the already discounted PMP® Exam Preparation Course

·       Test Preparation Courses (SAT, ACT, GRE, GMAT and LSAT)

How to Receive the Discount The discount can be applied only at time of registration. Simply register for your course online and use one of the following discount codes during the checkout process:

·       USF Alumni Association Members: USFAAM

·       USF Faculty and Staff:* USFFS

·       USF Faculty and Staff Family Members: SUMMEROFUSF

·       USF Students: USFS

·       Veterans: USFVA

Policies & Procedures

COURSE FEES  Course fees must be paid before beginning a class.  Fees are posted for each course. Some programs have special registration procedures and requirements. These are posted on the program/course web page.  

We accept Visa, MasterCard, Discover Card, American Express, and company-approved purchase orders payable to USF Corporate Training and Professional Education. Personal checks, money orders, and cash are not accepted per university policy.    

ATTENDANCE  To complete our open enrollment noncredit courses satisfactorily, you must attend 75 percent of multiple class meetings. One-day classes require full-day attendance. Some courses/programs may have additional completion requirements. Check the program description for details and/or check with your instructor. No course re-sits are allowed (participants that have not met the attendance requirement and are seeking a letter of completion for a course may re-register at full cost of attendance for a future offering).    

COURSE WITHDRAWALS/REFUNDS  USF reserves the right to cancel any noncredit course, in which case registration fees are fully refunded. If it becomes necessary for USF to cancel, postpone or combine courses, or change a course location, you will be notified by email or phone. It is important that we have your current contact information. If a course is cancelled, you will receive a full refund. If a registration is received after the enrollment limit has been reached, a full refund will be issued. 

Withdrawals/Refunds from Corporate Training and Professional Education courses must be in writing, prior to the course start time.  Fees are associated with withdrawals/refunds. 

Submit requests via email to [email protected]. No Withdrawals or Refunds will be issued after course start date.   

Allow 5-7 working days for credit card refunds and 6-8 weeks for check refunds.

For USF policies: click here

Register Now

Quick Details

Connect with a program advisor.

• Integrations
• Learning Center

MoSCoW Prioritization

What is moscow prioritization.

MoSCoW prioritization, also known as the MoSCoW method or MoSCoW analysis, is a popular prioritization technique for managing requirements. 

  The acronym MoSCoW represents four categories of initiatives: must-have, should-have, could-have, and won’t-have, or will not have right now. Some companies also use the “W” in MoSCoW to mean “wish.”

What is the History of the MoSCoW Method?

Software development expert Dai Clegg created the MoSCoW method while working at Oracle. He designed the framework to help his team prioritize tasks during development work on product releases.

You can find a detailed account of using MoSCoW prioritization in the Dynamic System Development Method (DSDM) handbook . But because MoSCoW can prioritize tasks within any time-boxed project, teams have adapted the method for a broad range of uses.

How Does MoSCoW Prioritization Work?

Before running a MoSCoW analysis, a few things need to happen. First, key stakeholders and the product team need to get aligned on objectives and prioritization factors. Then, all participants must agree on which initiatives to prioritize.

At this point, your team should also discuss how they will settle any disagreements in prioritization. If you can establish how to resolve disputes before they come up, you can help prevent those disagreements from holding up progress.

Finally, you’ll also want to reach a consensus on what percentage of resources you’d like to allocate to each category.

With the groundwork complete, you may begin determining which category is most appropriate for each initiative. But, first, let’s further break down each category in the MoSCoW method.

Start prioritizing your roadmap

Moscow prioritization categories.

1. Must-have initiatives

As the name suggests, this category consists of initiatives that are “musts” for your team. They represent non-negotiable needs for the project, product, or release in question. For example, if you’re releasing a healthcare application, a must-have initiative may be security functionalities that help maintain compliance.

The “must-have” category requires the team to complete a mandatory task. If you’re unsure about whether something belongs in this category, ask yourself the following.

If the product won’t work without an initiative, or the release becomes useless without it, the initiative is most likely a “must-have.”

2. Should-have initiatives

Should-have initiatives are just a step below must-haves. They are essential to the product, project, or release, but they are not vital. If left out, the product or project still functions. However, the initiatives may add significant value.

“Should-have” initiatives are different from “must-have” initiatives in that they can get scheduled for a future release without impacting the current one. For example, performance improvements, minor bug fixes, or new functionality may be “should-have” initiatives. Without them, the product still works.

3. Could-have initiatives

Another way of describing “could-have” initiatives is nice-to-haves. “Could-have” initiatives are not necessary to the core function of the product. However, compared with “should-have” initiatives, they have a much smaller impact on the outcome if left out.

So, initiatives placed in the “could-have” category are often the first to be deprioritized if a project in the “should-have” or “must-have” category ends up larger than expected.

4. Will not have (this time)

One benefit of the MoSCoW method is that it places several initiatives in the “will-not-have” category. The category can manage expectations about what the team will not include in a specific release (or another timeframe you’re prioritizing).

Placing initiatives in the “will-not-have” category is one way to help prevent scope creep . If initiatives are in this category, the team knows they are not a priority for this specific time frame. 

Some initiatives in the “will-not-have” group will be prioritized in the future, while others are not likely to happen. Some teams decide to differentiate between those by creating a subcategory within this group.

How Can Development Teams Use MoSCoW?

  Although Dai Clegg developed the approach to help prioritize tasks around his team’s limited time, the MoSCoW method also works when a development team faces limitations other than time. For example: 

Prioritize based on budgetary constraints.

What if a development team’s limiting factor is not a deadline but a tight budget imposed by the company? Working with the product managers, the team can use MoSCoW first to decide on the initiatives that represent must-haves and the should-haves. Then, using the development department’s budget as the guide, the team can figure out which items they can complete. 

Prioritize based on the team’s skillsets.

A cross-functional product team might also find itself constrained by the experience and expertise of its developers. If the product roadmap calls for functionality the team does not have the skills to build, this limiting factor will play into scoring those items in their MoSCoW analysis.

Prioritize based on competing needs at the company.

Cross-functional teams can also find themselves constrained by other company priorities. The team wants to make progress on a new product release, but the executive staff has created tight deadlines for further releases in the same timeframe. In this case, the team can use MoSCoW to determine which aspects of their desired release represent must-haves and temporarily backlog everything else.

What Are the Drawbacks of MoSCoW Prioritization?

  Although many product and development teams have prioritized MoSCoW, the approach has potential pitfalls. Here are a few examples.

1. An inconsistent scoring process can lead to tasks placed in the wrong categories.

  One common criticism against MoSCoW is that it does not include an objective methodology for ranking initiatives against each other. Your team will need to bring this methodology to your analysis. The MoSCoW approach works only to ensure that your team applies a consistent scoring system for all initiatives.

Pro tip: One proven method is weighted scoring, where your team measures each initiative on your backlog against a standard set of cost and benefit criteria. You can use the weighted scoring approach in ProductPlan’s roadmap app .

2. Not including all relevant stakeholders can lead to items placed in the wrong categories.

To know which of your team’s initiatives represent must-haves for your product and which are merely should-haves, you will need as much context as possible.

For example, you might need someone from your sales team to let you know how important (or unimportant) prospective buyers view a proposed new feature.

One pitfall of the MoSCoW method is that you could make poor decisions about where to slot each initiative unless your team receives input from all relevant stakeholders. 

3. Team bias for (or against) initiatives can undermine MoSCoW’s effectiveness.

Because MoSCoW does not include an objective scoring method, your team members can fall victim to their own opinions about certain initiatives. 

One risk of using MoSCoW prioritization is that a team can mistakenly think MoSCoW itself represents an objective way of measuring the items on their list. They discuss an initiative, agree that it is a “should have,” and move on to the next.

But your team will also need an objective and consistent framework for ranking all initiatives. That is the only way to minimize your team’s biases in favor of items or against them.

When Do You Use the MoSCoW Method for Prioritization?

MoSCoW prioritization is effective for teams that want to include representatives from the whole organization in their process. You can capture a broader perspective by involving participants from various functional departments.

Another reason you may want to use MoSCoW prioritization is it allows your team to determine how much effort goes into each category. Therefore, you can ensure you’re delivering a good variety of initiatives in each release.

What Are Best Practices for Using MoSCoW Prioritization?

If you’re considering giving MoSCoW prioritization a try, here are a few steps to keep in mind. Incorporating these into your process will help your team gain more value from the MoSCoW method.

1. Choose an objective ranking or scoring system.

Remember, MoSCoW helps your team group items into the appropriate buckets—from must-have items down to your longer-term wish list. But MoSCoW itself doesn’t help you determine which item belongs in which category.

You will need a separate ranking methodology. You can choose from many, such as:

• Weighted scoring
• Value vs. complexity
• Buy-a-feature
• Opportunity scoring

For help finding the best scoring methodology for your team, check out ProductPlan’s article: 7 strategies to choose the best features for your product .

2. Seek input from all key stakeholders.

To make sure you’re placing each initiative into the right bucket—must-have, should-have, could-have, or won’t-have—your team needs context. 

At the beginning of your MoSCoW method, your team should consider which stakeholders can provide valuable context and insights. Sales? Customer success? The executive staff? Product managers in another area of your business? Include them in your initiative scoring process if you think they can help you see opportunities or threats your team might miss. 

3. Share your MoSCoW process across your organization.

MoSCoW gives your team a tangible way to show your organization prioritizing initiatives for your products or projects. 

The method can help you build company-wide consensus for your work, or at least help you show stakeholders why you made the decisions you did.

Communicating your team’s prioritization strategy also helps you set expectations across the business. When they see your methodology for choosing one initiative over another, stakeholders in other departments will understand that your team has thought through and weighed all decisions you’ve made. 

If any stakeholders have an issue with one of your decisions, they will understand that they can’t simply complain—they’ll need to present you with evidence to alter your course of action.  

Related Terms

2×2 prioritization matrix / Eisenhower matrix / DACI decision-making framework / ICE scoring model / RICE scoring model

Prioritizing your roadmap using our guide

Talk to an expert.

Schedule a few minutes with us to share more about your product roadmapping goals and we'll tailor a demo to show you how easy it is to build strategic roadmaps, align behind customer needs, prioritize, and measure success.

Share on Mastodon