presentation of product meaning

11 Product Presentation Examples Driving Business Results

Get product presentation examples & templates that drive results and learn to create effective product presentations with interactive slides & storytelling.

8 minute read

helped business professionals at:

Short answer

What to include in a product presentation.

• Cover slide
• Hook (introduction, vision, and value proposition)
• About us (authority, experience, and know-how)
• Details (features, benefits, product positioning)
• Social proof (testimonials, case studies, client logos)

Competition is at an all-time high - does your product stand a chance?

There are about 3000 alternatives competing in any product category today - are you doing what it takes to stand out?

Here's my take: you definitely have the potential to make a mark, and I'm here to guide you on that journey.

I'll introduce you to some fantastic product presentation examples . These aren't just for show – they're practical templates you can use to craft your most engaging and effective presentation yet.

Remember, a mediocre product presentation can be a major setback in today's competitive landscape. It’s likely to cause potential customers to lose interest, and leave you with that sinking feeling of missed opportunities.

But don't hit the panic button just yet!

Stick with me, and I'll share some powerful tips and techniques that will take your presentation skills to the next level and ensure your products become the talk of the town.

What is a product presentation?

A product presentation is a business slide deck that highlights a product's market, key features, advantages, and unique value proposition. It’s crafted to inform potential customers, investors, or partners—with the goal to inspire action, such as making a purchase or investing in the product.

Customizable product presentation templates

Making an effective product presentation that gets results can feel like an uphill battle.

You have to keep it succinct yet comprehensive, exciting yet anchored in reality, novel yet relatable. The design needs to be beyond great, it needs to be outstanding.

And above everything, your product deck needs to tell a great story to be engaging.

All easier said than done.

But there's an easier way, a better way...

The professional product presentation templates below are designed to help you quickly create a remarkable product presentation in less time and with better results that 99% of your peers.

They are build for interactive storytelling, and for making complex ideas easily understood.

Why do most product presentations fail?

Before diving into the winning formula, it's crucial to identify the common pitfalls that lead to presentation blunders.

Let’s explore why most product presentations fail and how you can avoid these mistakes to create a show-stopping performance.

1. Overloading with information

Bombarding the audience with excessive details can lead to cognitive overload, making it difficult to retain vital information. Keep your presentation concise and prioritize the most important aspects of your product.

2. Too little information

Clients and investors want to know what your product actually does. They want to know what it looks like, how it behaves, how intuitive or complex it feels, and what real users have to say about it (have them answer product survey questions to get conclusive answers).

Leaving these questions unanswered will reduce your credibility and make your product hard to grasp.

3. Weak visuals

Generic visuals that complement your narrative can detract from your message and make your presentation forgettable.

But contrary to what design studios will tell you, high-quality images, graphics, and videos are not enough to create an engaging experience.

For that you need visuals that show what words can’t tell - show your product in action, how it works, or how it changes lives.

4. No clear call-to-action

Failing to provide a clear next step for the audience can leave them unsure of how to proceed. Wrap up your presentation with a strong and clear call-to-action, guiding your audience toward what you want them to do next.

Key factors of a successful product presentation

Ready to dazzle your audience with a truly mesmerizing product presentation? Here are the key elements that can transform a run-of-the-mill presentation into a jaw-dropping, unforgettable experience.

1. Clear objective

Establish a well-defined goal for your presentation, ensuring that every slide, image, graph, and sentence is geared towards achieving it.

This clarity will guide you as a compass when building your product presentation, so that every step in your yellow brick road is essential to get your audience to the wizard. Nothing more, nothing less.

2. Interactive content

Captivate your audience by involving them in the journey with interactive elements like charts or before-and-after slides.

Hook their attention and cater to multiple personas by using segmented content and tabs. Enhance the experience with multimedia, such as videos and GIFs, keeping them engaged and eager to explore your product.

3. Inspirational narrative

A dry, facts-only approach or poor storytelling will bore your audience and make your presentation an instant dud.

But you can pull people in with a story of how your product changes people’s lives in vivid detail (based on your target customer’s pain points, of course). But, ensuring your product lives up to the expectations set in your presentation is essential, and one effective way to maintain its quality is through automated testing .

Inspirational narrative example:

Below is a Storydoc remake of the original Zuora deck which made waves and got the title “ best sales deck ever ” for its outstanding use of inspirational narrative.

Their presentation took readers from the present to a brave future where they were the winners and their competitors the losers.

How to make a product presentation that stands out

Transform your product presentation into a showstopper that wows your audience with these top tips and best practices:

1. Get to know your audience

Craft your presentation to resonate with your target audience. Research their needs, preferences, and pain points, and tailor your content to address these factors. Speak their language, and your presentation will leave a lasting impression.

2. Tell a compelling story

Weave a captivating narrative around your product, taking your audience on an enthralling journey.

Share the inspiration behind the product, its development journey, and the problems it solves. A well-told story will engage your audience emotionally, making your product memorable.

3. Visualize your value

Ditch the text-heavy slides and opt for stunning visuals that illustrate your product's value. Use high-quality images, videos, and infographics to showcase your product's features and benefits. Remember, a picture is worth a thousand words!

Most of this can't be done effectively with PowerPoint, for this you'd want to consider creating modern presentations with an interactive presentation creator .

4. Emphasize benefits over features

While showcasing your product's features is important, highlighting its benefits is what truly resonates with the audience. Show them how your product improves their lives or solves their problems, and you'll have their undivided attention.

5. Use testimonials and social proof

Incorporate customer testimonials, case studies or success stories to add credibility to your presentation. This social proof will help build trust and convince your audience that your product is the real deal.

6. Keep it simple and focused

Resist the temptation to overload your presentation with information. Keep it streamlined and focused on the most important aspects of your product. Less is more when it comes to capturing and retaining your audience's attention.

If you want to learn more about how to create an outstanding product presentation, check out our detailed guide on how to create a product one-pager .

What is the difference between a product presentation and a sales deck?

A product presentation is a slide deck showcasing the main features, benefits, and real-world applications of your product in a captivating manner. It’s designed to inform prospects, investors, or partners about new product releases or updates to existing products.

A sales deck, on the other hand, is a persuasive, data-driven pitch that focuses on the unique selling points, pricing, and ROI, with the main goal of turning prospects into paying customers.

How to measure the effectiveness of a product presentation?

To gauge the effectiveness of your product presentation, keep an eye on these key metrics:

Engagement score: This number gives you an overall idea of how captivating your presentation is. The higher the score, the more your audience is interacting with and responding to your content.

Reading time: This metric reveals how much time people spend on your presentation. A longer reading time suggests they're thoroughly digesting the content, while a shorter time may hint that something's amiss.

Reading depth: Dig deeper with reading depth to see how far your audience gets into your presentation. Higher completion rates imply that you've successfully hooked them from start to finish!

Reading completion: This is the ultimate test of your presentation's appeal. A high completion rate indicates that your audience is hungry for more, while a low rate suggests it might be time to reevaluate your content.

11 Effective product presentation examples for insight and inspiration

I handpicked a selection of outstanding product presentation samples that will revolutionize the way you showcase your products.

These examples are designed to deliver the "wow factor" that every presenter dreams of by blending storytelling frameworks with cutting-edge interactive slides .

By taking what you can from these examples you'll be on your way to leave your competitors in the dust!

Jump ahead to prefered example

SaaS product one-pager

A SaaS product one-pager delivered as an interactive story with immersive visuals, animation, and live data.

What makes this presentation great:

• The narrator and timeline slides are excellent for illustrating how a product works without overwhelming the audience with unnecessary details.
• Easily customizable logo placeholders let Yotpo highlight their most important clients in a concise manner.
• The embedded calendar allows readers to book a meeting directly from the product presentation, reducing the likelihood that they will abandon the deck after closing it.

Personalized product sales deck

A highly-converting product sales deck with a modern design, interactive narrated content, and an integrated chatbot.

• Dynamic variables make it easier than ever to personalize the product presentation at scale with just a few clicks.
• Tabs with buttons on the side allow Travel Booster to divide the main features and benefits of their solution by category so that their audience can focus on the content that is most relevant for them.
• The before and after slide is ideal for illustrating how their product can change their prospect’s life for the better.

Physical product deck

A welcoming physical product deck for immersive introduction to a revolutionary vacuum-forming solution.

• Vertical timeline can be used to showcase the journey of the company or product from its inception to the current day in a more visually appealing way.
• Animated lists are great for presenting the onboarding process step-by-step or the main benefits of the solution without overloading readers with too much information at once.
• Smart CTA at the end makes the next step clear and actionable, increasing the chances of getting that product demo or next client meeting booked on the spot.

Digital product brochure

A product brochure showing smart manufacturing execution systems on a mission to digitalize production floors.

• Comparison list makes it easy for prospects to instantly realize the value Matics’ product brings to the table.
• Logo slider is perfect for displaying several customer case studies on one slide, with the option of adding links to the full version at the bottom.
• The ability to include two CTAs leaves the audience with the option to choose the action they want to take after viewing the product presentation (e.g. learn more about the product and book a product demo).

Medical product presentation

A minimalist design aiming to let healthcare professionals and institutions describe their services in a reader-friendly way.

• The minimalist design maintains focus on your core message while delivering value.
• The narrator slide is ideal for explaining complex medical procedures to potential clients unfamiliar with the field.
• Utilizing image and video placeholders allows for a demonstration of your solution in action, bypassing the need for complicated medical terminology.

AI product presentation

Use this presentation template to make even the most complex AI solutions instantly easy to grasp and exciting.

• The running numbers slide against a vibrant background enables you to convey your unique value proposition in a captivating manner.
• Easily modifiable logo placeholders are ideal for displaying the main integrations of your solution or your most important clients to date.
• The ability to incorporate case studies lends credibility to your solution and fosters trust with your audience.

Product pitch deck

Use this template to talk about your product and finally do it justice! Use visuals to easily present all the features and use cases for your product. Show how it can solve your prospects' problems.

• Incorporating a video into the cover slide boosts engagement by 32% . Adding any video to your presentation results in a 37% longer average reading time and a 17% boost in the CTA click-through rate, so other slides come with video placeholders too.
• A mix of text-based and visual slides allows you to give a thorough overview of your product without overwhelming the audience with product specifications.
• Logo placeholders are perfect for displaying the most crucial integrations your solution offers.

Physical product press release one-pager

A perfect brochure example for product press release— beautifuly used for launching physical product, or machine based services. It lets you showcase a range of different items in an easily accessible way.

• An assortment of visual slides effectively showcases the primary features and applications of your product, avoiding overloading potential customers with excessive text or product specifications.
• Intuitive editor simplifies the process of adjusting your product presentation, virtually working on autopilot to ensure that your design always stays perfect.
• Web-based design enables you to tweak your product presentation without having to resend it each time, guaranteeing that prospects are always seeing the most up-to-date version which is essential in modern web design .

AI product one-pager

An interactive one-pager for Pollyartis, rich in data visualization, with a focus on storytelling and user engagement through dynamic content.

• Incorporates advanced data visualization components , making complex AI solutions easily understandable.
• Features an embedded calendar within the deck for direct scheduling of meetings or demos.
• Utilizes segmented content using tabs for a structured and interactive exploration of different aspects of the AI solutions.

Light mode product pitch deck

A detailed presentation of Taacme's software solutions, combining narrated slides and interactive elements for an immersive experience.

• Includes a narrated slide , providing a guided tour of the software's features and benefits.
• Offers the option to embed a case study directly into the deck , allowing for an in-depth showcase of the software's real-world application.
• Features customizable logo placeholders, enabling easy adaptation for different client presentations or branding needs.

Dark mode product pitch deck

A dynamic presentation of Taacme's IT solutions, designed for high engagement with scroll-based design and customizable content.

• Allows for the addition of dynamic variables , enabling easy personalization and relevance to various audience segments.
• Utilizes a scroll-based design , offering a seamless and engaging narrative flow through the content.
• Includes a built-in analytics panel , providing valuable insights into audience engagement and interaction with the presentation.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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Product Presentation Examples | 2024 Ultimate Guide

Ellie Tran • 07 April, 2024 • 20 min read

Are you looking for product launch presentation example? The headlines below are just a tiny part of what you can find in the media just a couple of days after these brands delivered their product presentation . They all made it a success.

• ‘ Tesla’s next-gen Roadster stole the show from the electric truck ’, Electrek .
• ‘ Moz unveils Moz Group, new product ideas at MozCon ’, PR Newswire .
• ‘ 5 mind-boggling tech sneaks from Adobe Max 2020 ’, Creative Bloq .

So, what did they do both on stage and behind the scenes? How did they do it? And how can you nail your own product presentation just like them?

If you’re looking for answers to these questions, you’re in the right place. Take a look at the full guide for how to make a successful product presentation.

Ready to dive in? Let’s get started!

Table of Contents

What is a product presentation.

• Why Is It Important?
• 9 Things in the Outline
• 6 Steps to Host

In A Few Words…

Frequently asked questions, tips from ahaslides.

• Marketing presentation
• Business presentation

Start in seconds.

Get free templates for your next interactive presentation. Sign up for free and take what you want from the template library!

A product presentation is a presentation you use to introduce your company’s new or renovated product, or a newly developed feature, for people to get to know more about it. 

In this type of presentation , you’ll take your audience through what it is, how it works, and how it helps solve their problems.

For example, the Tinder pitch deck and Tesla's Roadster launch are both fascinating product presentations used in different ways. The former presented their product idea and the latter unveiled their final product .

So, who will you present for? As you can do this kind of presentation at different stages while developing your product, there are some common groups of audience:

• Board of directors, shareholders/investors - To this group, typically you’ll pitch a new idea to ask for approval before the whole team starts working on it.
• Colleagues - You can show a trial or beta version of the new product to other members of your company and collect their feedback .
• The public, potential & current customers - This can be a product launch, which shows your target audience everything they need to know about the product.

The person in charge of presenting is actually quite flexible and not necessarily the same one or role in every situation. That could be a product manager, a business analyst, a sales/customer success manager or even the CEO. At times, more than one person can be hosting this product presentation.

Why Is Product Presentation Examples Important?

A product presentation gives your audience a closer look at and deeper understanding of the product, how it works and what values it can bring. Here are some more benefits that this presentation can offer you:

• Raise awareness and grab more attention - By hosting an event like this, more people will know about your company and product. For example, Adobe hosts MAX (a creativity conference to announce innovations) in the same format every year, which helps to build the hype around their products.
• Stand out in the cutthroat market - Having great products isn’t enough as your company is in a tight race against other competitors. A product presentation helps set you apart from them.
• Leave a deeper impression on your potential customers - Give them another reason to remember your product. Maybe when they’re on the go and see something similar to what you’ve presented, it would ring a bell for them.
• A source for external PR - Ever noticed how Moz dominates the media coverage after their annual professional ‘marketing camp’ MozCon? CEO at the  WhenIPost guest posting agency  says: "You can get the source of external PR (but to a lesser extent, of course) by building better relationships with the press, your potential and current customers as well as other stakeholders."
• Boost sales and revenue - When more people have the chance to know about your products, it can bring you more customers, which also means more revenue.

9 Things in a Product Presentation Outline

To put it simply, a product presentation often involves a talk and slideshows (with visual aids like videos and images) to describe the features, benefits, market fit, and other relevant details of your product.

Let’s take a quick tour of a typical product presentation 👇

• Introduction
• Company Information
• Product Information
• Benefits of the Product
• Positioning Map
• Examples and Testimonials
• Call to Action

#1 - Introduction

An introduction is the first impression people have of your product presentation, that’s why you should start strong and show people what they can expect to hear.

It’s never easy to blow the audience’s mind with an introduction ( but you still can) . So at least, try to get the ball rolling with something clear and simple, like introducing yourself in a friendly, natural and personal way ( here’s how ). A great start can boost your confidence to nail the rest of your presentation.

If you want to make this product presentation super-duper clear, you can give your audience a preview of what they’re going to see. This way, they will know how to follow better and not miss any important points.

#3 - Company Information

Again, you don’t need this part in every one of your product presentations, but it’s best to give the newcomers an overview of your company. This is so they can know a bit about your team, the field your company is working in or your mission before digging deeper into the product.

#4 - Product Introduction

The star of the show is here 🌟 It’s the main and most important section of your product presentation. In this part, you need to present and highlight your product in a way that wows the whole crowd.

There are many approaches when it comes to introducing your product to the crowd, but one of the most common and effective is the problem-solution method .

As your team has invested massive amounts of time in developing your product to meet the market’s demands, it’s essential to prove to your audience that this product can solve their problems.

Do some research, discover your customers’ pain points, list out some potential consequences and here comes a hero to the rescue 🦸 Emphasise that your product can do wonders for the situation and make it shine bright like a diamond, just like how Tinder did in their pitch deck many years ago.

You might give other approaches a try when presenting your product. Talking about its strengths and opportunities, which can be taken out from the familiar SWOT analysis , probably works well too.

Or you can answer the 5W1H questions to tell your customers all the basics of it. Try using a starbursting diagram , an illustration of these questions, to help you delve more deeply into your product.

#5 - Benefits of the Product

What else can your product do, aside from solving that particular problem? 

What values can it bring to your customers and the community? 

Is it a game-changer? 

How is it different from other decent similar products on the market?

After grabbing the audience's attention on your product, poke into all the good things that it can bring about. It’s also vital to spotlight your product’s unique selling point to distinguish it from others. Your potential customers can then have a deeper understanding of what it can do for them and why they should use this product.

🎊 Check out: 21+ Icebreaker Games for Better Team Meeting Engagement | Updated in 2024

#6 - Positioning Map

A positioning map, which tells people the position of your product or service in the market compared to competitors, can help your company stand out in a product pitch. It also acts as a takeaway after laying out all the descriptions and benefits of your product and saves people from getting lost in loads of information.

If a positioning map doesn’t fit your product, you can choose to present a perceptual map, which illustrates how the consumers perceive your product or service.

In both of these maps, your brand or product is rated based on 2 criteria (or variables). It can be quality, price, features, safety, reliability and so on, depending on the type of product and the field it’s in.

#7 - Real-Life Product launch Presentation Examples and Testimonials 

Everything you’ve said to your audience so far can sound like theories that go in one ear and out the other. That’s why there should always be a section of examples and testimonials to put the product in its real setting and etch it into the memories of your audience.

And if possible, let them see it in person or interact with the new product right away; it’ll leave a lasting impression on them. To make it more engaging, you should use more visuals on your slides during this phase, such as pictures or videos of people using, reviewing the product or mentioning it on social media.

✅ We have some real-life examples for you too!

#8 - Call to Action 

Your call to action is something you say to encourage people to do something . It actually depends on who your audience is and what you want to achieve. Not everyone writes it on their face or says something directly like ‘ you should use it ’ to persuade people to purchase their product, right?

Of course, it’s still crucial to tell people what you expect them to do in a few short sentences.

#9 - Conclusion

Don’t let all your effort from the beginning stop in the middle of nowhere. Reinforce your key points and end your product presentation with a quick recap or something memorable (in a positive way).

Quite a huge load of work. 😵 Sit tight; we’ll walk you through everything in the simplest way possible to get you prepared.

6 Steps to Host a Product Presentation

Now you get what should be included in your product presentation, it’s time to start making one. But from where? Should you jump right into the first part of the stuff we outlined above?

The outline is a roadmap for what you will say, not what you will do to prepare. When there are a lot of things that need to be done, it can easily get you into a mess. So, check out this step-by-step guide to keep yourself from feeling overwhelmed!

• Set your goals
• Define audience needs
• Make an outline & prepare your content
• Choose a presenting tool & design your presentation
• Anticipate questions & prepare the answers
• Practice, practice, practice

#1 - Set your goals

You can define your goals based on who your audience members are and the purposes of your product presentation. These two factors also are your background to establish the style you’re going for and the way you present everything.

To make your goals more clear and achievable, set them based on the SMART diagram.

For example , at AhaSlides, we have product presentations among our big team quite often. Let’s imagine we’re having another one real soon and we need to set a SMART goal.

Here’s Chloe, our Business Analyst 👩‍💻 She wants to announce a recently developed feature to her colleagues.

Her audience is made up of colleagues who don’t directly build the product, like the ones from the marketing and customer success teams. This means that they’re not experts in data, coding or software engineering, etc.

You might think of a general goal, such as ‘everyone understands thoroughly about the developed feature’. But this is pretty vague and ambiguous, right?

Here’s the SMART goal for this product presentation:

• S (Specific) - State what you want to achieve and how to do so in a clear and detailed way.

🎯 Ensure that marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and data charts.

• M (Measurable) - You need to know how to measure your goals afterwards. Numbers, figures or data can be of great help here.

🎯 Ensure that 100% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts (i.e. conversion rate, activation rate & daily active user).

• A (Attainable) - Your goal can be challenging, but don’t make it impossible. It should encourage you and your team to try and achieve the goal, not put it totally out of reach.

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts.

• R (Relevant) - Have a look at the big picture and check whether what you’re planning on doing will hit your goals directly. Try to answer why you need these goals (or even the 5 whys ) to ensure everything is as relevant as possible.

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts. Because when these members know the feature well, they can make proper social media announcements and assist our customers better, which helps us build stronger relationships with customers.

• T (Time-bound) - There should be a deadline or a time frame to keep track of everything (and steer clear of any tiny bit of procrastination). When you finish this step, you’ll have the ultimate goal:

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values before the end of this week by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts. This way, they can further work with our customers and maintain customer loyalty.

A goal can get quite big and sometimes make you feel too much. Remember, you don’t have to write down every part of your goal down; try and write it into one sentence and keep the remainder of it in mind.

You can also consider chunking down a long goal into smaller objectives to do one by one. 

Check out: Use idea boards to brainstorm better for your next presentation!

#2 - Define audience needs

If you want your audience to stay focused and engaged in your presentation, you need to give them what they want to hear. Think about their expectations, what they need to know and what can keep them following your talk.

First thing first, you should discover their pain points via data, social media, research or any other reliable sources to have a solid background on the things you definitely need to mention in your product presentation.

In this step, you should sit down with your team and work together (maybe try a session with right brainstorm tool ) to develop more ideas. Even though only a few people will be presenting the product, all the team members will still prepare everything together and will need to be on the same page.

There are some questions you can ask to understand their needs: 

• What are they like?
• Why are they here?
• What keeps them up at night?
• How can you solve their problems?
• What do you want them to do?
• See more questions here .

#3 - Make an outline & prepare your content

When you know what you should say, it’s time to draft the main points to have everything in hand. A careful and coherent outline helps you stay on track and avoid overlooking anything or going too deep into a particular part. With this, you can have better flow and a good sense of time management, which also means fewer chances to go off-topic or deliver a wordy, rambling speech.

After finishing your outline, go through each point and decide exactly what you want to show your audience in that section, including images, videos, props or even sounding and lighting arrangements, and prepare them. Make a checklist to ensure that you and your team won’t forget anything. 

#4 - Choose a presenting tool & design your presentation

Talking is not enough on its own, especially in a product presentation. That’s why you should give the audience something to look at, and maybe interact with, in order to liven up the room.

With slide decks, it’s not that easy to create something aesthetically pleasing or to create content that is interactive for your audience. Many online tools offer you some help with the heavy lifting of making, designing and customising an appealing presentation.

You can have a look at AhaSlides to create a more creative product presentation compared to using traditional PowerPoint. Besides slides with your content, you can try adding interactive activities that your audience can join easily with just their phones. They can submit their responses to random team generator , live word clouds , online quiz , polls , brainstorming sessions, Q&As tool , spinner wheel and more.

💡Looking for more Powerpoint product presentation templates or alternatives? Check them out in this article .

#5 - Anticipate questions & prepare the answers

Your participants, or maybe the press, can ask some questions during your Q&A session (if you have one) or sometime after that. It would be really awkward if you couldn’t answer all questions related to the product that you’ve created, so try your best to avoid that situation.

It’s a good practice to put yourself in the audience’s shoes and look at everything from their perspective. The whole team can imagine being the audience members in that pitch and predicting what the crowd will ask, and then finding the best way to answer those questions.

🎉 Check out: 180 Fun General Knowledge Quiz Questions and Answers [2024 Updated]

#6 - Practice, practice, practice 

The old saying still rings true: practice makes perfect. Practice speaking and rehearse a few times before the event takes place to make sure that your presentation is smooth.

You can ask a few colleagues to be your first audience and collect their feedback to revise your content and polish your presentation skills. Remember to have at least one rehearsal with all your slideshows, effects, lighting and sound system too.

5 Product Presentation Examples

Many giant companies have delivered great product presentations throughout the years. Here are some great real-life success stories and the tips we can learn from them.

#1 - Samsung & the way they started the presentation

Imagine sitting in a dark room, staring at the space in front of your eyes and boom! The light, the sounds, and the visuals hit all your senses directly. It’s loud, it’s eye-catching, and it’s satisfying. That is how Samsung made great use of video and visual effects to begin their Galaxy Note8 product presentation.

Alongside videos, there are many ways to start , like asking an intriguing question, telling a compelling story or using performance. If you can’t come up with any of these, don’t try too hard, just keep it short and sweet.

Takeaway: Start your presentation on a high note.

#2 - Tinder & how they laid out problems

As you’re presenting your product to ‘sell’ them to a cohort of people, it’s important to find out the thorns in their side.

Tinder, with their first pitch deck back in 2012 under the very first name Match Box, successfully pointed out a big pain point for their potential customers. Then they pledged that they could provide the perfect solution. It’s simple, impressive and can’t be any more entertaining.

Takeaway: Find the true problem, be the best solution and drive your points home!

#3 - Airbnb & how they let the numbers speak

Airbnb also used the problem-solution tactic in the pitch deck that granted this start-up a $600,000 investment a year after it first launched. A significant thing that you can notice is they used quite a lot of numbers in their presentation. They brought to the table a pitch that investors couldn’t say no to, in which they let their data gain trust from the audience.

Takeaway: Remember to include data and make it big & bold.

#4 - Tesla & their Roadster appearance

Elon Musk might not be one of the best presenters out there, but he definitely knew how to wow the whole world and his audience during Tesla's product presentation.

At the Roadster launch event, after a few seconds of impressive visuals and sounds, this new classy electric car appeared in style and took the stage to cheers from the crowd. There was nothing else on stage (except for Musk) and all eyes were on the new Roadster.

Takeaway: Give your product a lot of spotlights ( literally ) and make good use of effects.

#5 - Apple & the tagline for Macbook Air presentation in 2008

There’s something in the Air.

This was the first thing Steve Jobs said at MacWorld 2008. That simple sentence hinted at the Macbook Air and immediately caught everyone's attention. 

Having a tagline reminds people of your product’s characteristics. You can say that tagline right at the beginning like Steve Jobs did, or let it appear a few times throughout the event.

Takeaway: Find a tagline or slogan that represents your brand and product.

Other Product Presentation Tips

🎨 Stick to one slide theme - Make your slides uniform and follow your brand guidelines. It’s a good way to promote your company’s branding.

😵 Don’t cram too much information on your slides - Keep things neat and clean, and don’t put walls of text on your slide. You can try the 10/20/30 rule : have a maximum of 10 slides; maximum length of 20 minutes; have a minimum font size of 30. 

🌟 Know your style and delivery - Your style, body language and tone of voice matter greatly. Steve Jobs and Tim Cook had different styles on stage, but they all nailed their Apple product presentations. Be yourself, everyone else is already taken!

🌷 Add more visual aids - Some pictures, videos or gifs can help you grab people’s attention. Make sure that your slides also focus on the visuals, rather than overfilling them with text and data. 

📱 Make it interactive - 68% of people said they remember interactive presentations longer. Engage with your audience and turn your presentation into a two-way conversation. Using an online tool with exciting interactivities could be another great idea to get your crowd pumped up.

Feeling snowed under with all the information in this article?

There are a lot of things to do when presenting your product, whether it’s in the form of an idea, a beta version or a ready-to-release one. Remember to highlight the most important benefits that it can bring and how it helps people solve their problems.

If you forget anything, head to the step-by-step guide or reread some key takeaways from the product presentation examples of behemoths like Tinder, Airbnb, Tesla, etc. and give yourself more motivation to make yours a massive success.

A product presentation is a presentation you use to introduce your company’s new or renovated product, or a newly developed feature, for people to learn more about it.

Why product presentation is important?

Effectively product presentation helps to (1) raise awareness and grab more attention (2) Stand out in the cutthroat market (3) Leave a deeper impression on your potential customers (4) A source for external PR and (5) Boost sales and revenue

What a good product presentation should be?

A great product presentation blends between the presenter's delivery of the information and the visuals that illustrate the product itself, to impress listeners, including investors, colleagues and public in general

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Product presentation: best practices & templates for success.

11 min read

As a product manager, it’s not enough to simply come up with a great product that you know will solve the problems of your customers or give the market something it hasn’t seen before.

One of the key drivers to product success, is how the product is eventually presented to the market. Pitching your product correctly can make a success out of your hardwork. Pitching it wrong, however, can undo months (potentially years of hard work).

In this guide we take a look at the process of product presentation and outline why it’s important to your brand’s long-term success.

What is product presentation?

Product presentation is the process of bringing your product in front of your customers, whether it’s a new product, or an existing product with new features.

As the name suggests, it involves a presentation (product presentation slides) during which you take potential customers through the details of your product, including what it is, how it works, and how it helps to solve their problems.

A successful product presentation will ensure your potential customers know exactly why they should be interested in your new or updated product and can also help your sales team and marketing team with their plans for further product promotion.

Getting your product presentation right is a critical stage and there are several benefits you can generate with a powerful product presentation.

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Some of these benefits include:

A. Raise more product awareness

Giving a product presentation to potential buyers can generate far more awareness and draw attention to your product. We’ve all seen the slick product presentations by the likes of Apple that are treated as world events.

B. Help your product stand out

Whether you’re looking to entice existing customers with product updates, or establish credibility with new customers, a product presentation can help you stand out above the competition, which is particularly useful if you’re in a competitive or crowded market.

C. Reach a much larger audience

We’ve already mentioned how companies like Apple use product presentations in their marketing strategy. When Apple gives a product presentation or releases new features, it becomes a world-wide event generating interest not just from customers, but from the media.

Generating this wider media interest has many benefits and can create even more hype about your product among current customers and potential customers.

Getting your company name out in the media will help keep you front of mind when customers come to purchase – which is exactly where you want to be.

D. Generate more sales and revenue

Ultimately your product presentation is a sales presentation that sales teams can use to move buyers towards purchasing by demonstrating your product quality and providing specific product details directly to your audience.

What is the purpose of product presentation?

While product presentations can by used as sales presentations, they provide a specific purpose for product managers to help customers understand exactly why they should be interested in your product and what it can do for them.

It also provides an opportunity to be clear about what makes your product unique, but it also helps you tell the story of your product and help make a connection between the product and your customers.

We’ve all heard Simon Sinek’s “Start with Why” presentation, this is what your product presentation can do.

It can help customers understand why you do what you do, and provide specific examples of why your product solves their challenges.

Examples of effective product presentations

Effective product presentations can be different from company to company, but many follow the same template and will include many of the same elements.

The best product presentations will include details like:

1. Your company overview

Give customers some background and an idea of who you are as a company and why you do the things you do.

2. The problem you solve

Whether you solve a new problem or solve similar problems but in a better way, you need to be absolutely clear how you meet your customer needs and solve the problems in the market.

3. What the product is

This is your chance to outline all the benefits, features and other details of your latest product. The information you give here will help build trust with customers and increase the chances of them making a purchase.

4. Case studies

If you already developed social proof for your product with customers, then you should include details of this in your product presentation. If you can include testimonials or other instances to demonstrate how your product works, include them.

5. Call to action

Remember, your product presentation can work like a sales presentation (although it will be more focussed on the product and features than a sales presentation) so you should use a call to action to encourage customers to complete an action, like a purchase.

Here are a few examples of effective product presentations we’ve seen:

Samsung galaxy note8.

Samsung made great use of visual aids and entertainment to introduce the new Samsung Galaxy Note8 in this product presentation. This goes to show that while you can be effective with a product powerpoint presentation, adding a bit of extra spark can set you apart:

AirBnB’s product presentation is a textbook example of a presentation template that hits all the main points of a great product presentation.

AirBnB keep their product presentation simple, outlining very clearly the problem they solve, where they see themselves positioned in the marketplace, and exactly how the product works.

They also include many figures for revenue, the key benefits they offer and clear use cases when their product would be used.

Tesla Roadster

Tesla is becoming as synonymous with brilliant product presentations as Apple and the presentation of the company’s Roadster was a great example.

All the features were on full display and the audience were given the real sense they were looking at a genuine market disruptor.

Apple 2008 MacBook Air

Of course it wouldn’t be right to have a guide about product presentation and not include the company that has revolutionised this product focussed sales pitch.

The MacBook Air product presentation tagline There’s something in the air makes sense completely in the brand guidelines of Apple too.

It creates a story around the product before diving into the details.

What not to do with your product presentation

Of course, while your product presentation slides can get your foot in the door with customers, they can just as easily end with the door slamming in your face if you get it wrong.

And there’s plenty of examples of what you shouldn’t do in a product presentation:

Ignore brand guidelines

Remember, you want customers to associate your brand along side your product so they think of both synonymously. If you prepare a product presentation that jumps around in styles and themes, you’ll risk confusing customers.

Using too much information

There’s nothing worse than a product powerpoint presentation with big blocks of text that are hard to understand. It’s not just powerpoint slides that can be a problem of course. While it’s important to give customers information in your product presentations, the key is to give them the relevant information.

Cramming in too much risks them losing the key points.

Having a boring presentation template

We’ve shown with AirBnB’s product presentation that a pdf format and a slide deck outlining the key product details, and a clear product roadmap make for an effective presentation.

That can work when you don’t have a physical product.

But as we’ve also seen with the likes of Apple, Tesla and Samsung, if you have a physical product, use it to your best advantage.

Make it all about you

This might sound counterintuitive when talking about your product, but the only reason customers are going to care about it is because they get something out of it. Be clear what’s in it for them, and also try to include them in your product presentation. If you can engage your audience and make your product presentation more interactive there’s a great chance it will stand out.

Product presentation templates

Your product presentation should be a reflection of your individual brand and product, but a product presentation template can help get you started, and there are plenty available:

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Home Blog Business Product Presentation Guide: Archetype, How to Adapt it to your Product & Audience

Product Presentation Guide: Archetype, How to Adapt it to your Product & Audience

Excellent product presentations have a lasting effect on people. Not only does the audience go ahead and buy the product they saw, they feel a sense of accomplishment at owning or investing in such a great product.

The thing is, though, product presentations don’t come easy for everyone. So, how to present a product?That’s why we want to share the adaptable product presentation archetype with you. It’s a building model you can start with and adapt for your product and audience.

With this adaptable archetype, your product presentations will be easier to create, and you’ll have more time and brain space to practice your speech and sell more products!

Let’s get started.

Table of Contents

• What is a Product Presentation?

Product Presentation FAQ

Defining the target audience for a product presentation, adaptable product presentation archetype, essential characteristics of a winning product presentation, what is a product presentation.

Product presentations are essential for business communication between product owners/creators and stakeholders. A perfect product presentation is a seamless combination of a set of slides and the speech to go with it. 

Typically, a product presentation showcases a product’s key features, benefits, and advantages using persuasive and engaging communication techniques to generate interest and drive sales. Depending on the business setting, a presentation can be formal or informal, and some include visual aids, live product demonstrations, and other relevant multimedia resources.

We like categorizing business presentations into three categories; informative, persuasive, and supporting. The product presentation fits the persuasive category with a pinch of the informative. 

Let’s quickly cover some of your most pressing product presentation questions. 

What are product presentations good for?

A product presentation’s job is to inform, convince and convert. The product presentation archetype supports these three pillars regardless of the product or audience. In short, they’re good for getting the word out and bringing in new clients.

Why do product presentations matter?

Communicating with stakeholders about new products and features is key to higher buy-in from the client base and richer brand equity. Stakeholders appreciate being kept in the loop about new products or features that interest them. The stronger your product presentations are, the more buy-in and loyalty your brand will achieve.

When do businesses use product presentations?

There are several occasions when you need a product presentation:

• When you launch a new product.
• When you want to share about a new feature or improvement.
• When you need approval or funding from shareholders for a new product or feature.
• When you want to sell an existing product to a potential or returning customer.

This article shows you how to create product presentations using an archetype adaptable for your product and audience. So it’s important to define what possible audiences a product presentation has.

There are three major audience types. Let’s look at each stakeholder group and their differences in your product presentation.

• Shareholders, investors, and board of directors : A product presentation to this audience is likely a pitch. It’s a product presentation that asks for approval and/or funding before work begins. 
• Colleagues and coworkers: Hosting a product presentation for coworkers can be for beta testing a new product or sharing pre-launch priority access. These product presentations’ objective is generally to collect initial feedback. You can include a survey as supporting material when hosting the presentation.
• The public, current, and potential customers: The public is your product presentation’s largest potential audience. Product presentations for this audience need an extra dose of relatability, storytelling, and personalized benefits. Pinpoint two customer personas and build the product presentation for them.

The dynamics of a product presentation can take many forms, but all of them will need a structure to build up from. That’s where the product presentation archetype comes in. As long as you follow this structure, you can create product presentations for any product and audience.

1. Introduction

Create a strong opening slide with an attention-grabbing hook. Set the scene for the rest of the presentation. Some tried and tested opening techniques to consider are:

• When starting your product presentation speech, introduce yourself with a link-back formula or stereotype analogy . Both need a good dose of storytelling to get right.
• Start your slide deck with a captivating visual. Visual metaphors are ideal for this technique. For a physical product, create a visual showing the product in an unexpected scenario.
• Start with a hook that piques their attention . For example, a relevant joke, a surprising statistic, a thought-provoking rhetorical question, or even with silence.

2. Pain Point: Problem or Need 

Identify the pain point relevant to your audience. Is it a problem or a need? Explain the issue by sharing data, facts, statistics, anecdotes, or stories to illustrate the pain point. 

• In a product presentation slide deck , use an infographic slide to list the pain points visually using icons or visual metaphors.
• Create a story using customer personas and possible problems your product can solve. Use the story to create an animation or live-action footage to which the viewer can relate.
• If the problem or need your product solves isn’t obvious, use the iceberg model to place the problem or need under the water’s surface. Explain how that unseen problem or need affects the obvious—what’s above water level. 

3. Product = Solution

Frame your product as the solution to the pain point. Explain how it fulfills the need you presented in the previous section. Provide relevant evidence like case studies and user testing. Describe the product features tying them into the problem they solve.

• When your product is new, you won’t have testimonials or case studies from real customers, but you can add in-company user and beta testing. 
• For products that compete with others in the same industry, use comparison slides or charts to show how your product differs and stands out. 

• When using animation or live-action video , continue from the previous slide and introduce the product into the scenario. Show how the product solves the problem. 
• Hint at how not using your product to solve the problem can ultimately cost the customer more money trying to solve the problem differently. Show them the cost of “not buying” with real examples.

4. Personalized Benefits

Specify the benefits your product has for your audience. Tailor the explanations and stories for your target stakeholder audience. Use sales presentation techniques to emphasize further how your product’s benefits are directly related to the audience.

• For potential customers , use visuals and data to emphasize how your product will solve their problems and improve their lives.
• For returning customers , tap into how the product will make them feel. Since it solves a need, it frees up their time to enjoy or improve life. All while having your product in their trusty product stack.
• Also, for returning customers, use the opportunity to increase brand loyalty. For example, show how a new physical product complements a product they already have from the same brand or how a new digital product will improve their existing version with updates and improved plugins to optimize the software.
• If presenting to investors , highlight revenue projections, market potential, and competitive advantages. Use data visualizations that emphasize the big numbers, show trends discovered in market research, and ideal positioning.
• When presenting to partners, show how continued collaboration can lead to the product’s success. Offer ideas for ambassadors, influencers, and beta testers to share and expand the product’s reach.
• Use the selling technique called “the cost of doing nothing” and show the potential customer how they will end up spending more money or wasting more time by not buying your product.

5. Product Demonstration

If feasible, include a product demonstration in the presentation. 

Make its importance in the presentation short and to the point. Use the Pain Point / Solution angle for the demo, showing exactly how the product fills a need. Highlight key features, effectiveness, and usability, for example, when you create a video or record a screencast. Here are some examples:

• Create a video for a physical product . 
• Record a screencast for a digital product. 
• In a hybrid or in-person presentation, conduct a product demo with the actual physical product and record and project closeups on the presentation screen.
• For products like machinery parts or large-scale products that can’t be brought on stage, add photos or a 3D rendition of the product to a slide.

Imagine, for example, a product presentation demo video for an electric kettle. At first, we thought it sounded boring. Still, with some imagination, a simple product can be demonstrated uniquely using exciting camera angles and animation, highlighting the features and their comparable efficiencies. 

How about a product demo for a digital product? A demonstration can be recorded and added to a presentation deck. But a much more efficient method is to do the demo on the spot, tailored to the audience and their questions. In a video call, simply share your screen and show the audience how to use the product, open the floor for questions, and demonstrate the answers.

6. Product Roadmap

Use a roadmap template to position the product in its current state. Overall, a product roadmap gives a bird’s eye view of the product’s lifecycle from ideation to launch. A product roadmap will differ in product presentations for investors and product presentations to the public consumer. Investors expect a product roadmap , whereas the regular consumer will not. That said, clients love seeing big brands creatively tell their origin story.

• Use a visual layout to show the steps along the road your product must pass through to become a reality.
• In a pitch product presentation , place the project at the start of the roadmap after ideation and prototypes or beta versions. On the other side of the product’s position, show what’s coming up in the future; launch, production of a new version.
• As a product launch presentation , the location on the roadmap is at the finish line. Highlight how far your team has come to get to this point. Be proud and share that with the audience. 

Closing a presentation is as vital as opening one, if not more. The closing is the last thing the audience sees or hears about your product; it must be memorable and have a lasting impact. Summarizing the key points of your presentation, as is generally suggested, isn’t a make-or-break situation. This technique works fine for informative presentations but not for persuasive ones. Nothing worse than an excellent presentation ending with a summary and a low close.

Instead, you can close the presentation with a memorable quote or question. Use your product presentation’s closing to leave the ball in the audience’s court. Inspire them to act and go ahead and buy the product you’re presenting. Finally, thank the audience for their time and attention and maybe open the stage to questions.

A presentation’s success depends on a solid foundation. The section isn’t about the slides but what lies behind and beyond them. These characteristics are what make your product presentation effective and memorable.

Define a Clear Purpose, Objective, and Goal

A product presentation aims to share information about a product with an audience. Furthermore, each presentation has its own goal, objective, and purpose according to the nature of the product and the audience.

For example, a manufacturing company specializing in machine parts for medium-sized food manufacturers is releasing a modular conveyor belt system. 

Their product presentation, to be hosted as a hybrid event for a group of new and existing customers, has these characteristics:

• Purpose: To create desire and interest in modular conveyor belts among potential customers and position the company as a leader in providing innovative and high-quality solutions for food manufacturing.
• Objective:   To introduce the modular conveyor belts to potential customers and showcase the benefits of food manufacturing processes, all while building brand awareness with mid-size food businesses.
• Goal: To drive sales by convincing potential customers that modular conveyor belts are worth purchasing.

One of the things you can do to improve on this aspect in your presentations is to follow a SMART goals process before starting the product presentation. 

Tell A Story

Storytelling can impart a relatable angle. For example, is there an origin story for this product? How did the idea arise? Use the product’s real story to tap into the audience’s real issues. 

Support the explanation for the problem/solution with a story about a person—or company—trying to solve a problem. Tie your product into the story as a solution. Use actual case studies as inspiration.

The creator of Raspberry Pi, the smallest working computer, created a video to sell their most inexpensive version, the $5 Raspberry Pi. He shot a video telling how it was tough to afford a computer and its parts when he was a young aspiring developer. He then ties that into how the viewer/customer probably has the same issue. 

Finally, he introduces the $5 Raspberry Pi by holding it up next to two vintage keyboards that are huge in comparison. He used his personal story to build trust and visual comparison to drive the idea home.

Consider a Value Proposition with Proof

Your product presentation must have a strong value proposition with proof. This knowledge will drive the product presentation archetype to its highest power. Create a file or folder for your product with a document where you clearly define the value proposition. Try answering these questions:

• How will the product change the user’s life?
• What makes the product special and desirable?
• Why does the product matter?

Collect testimonials, case studies, and social media mentions in the folder. Include other documentation like brand values and brand vision. This folder will be the data center to fall back on when creating the slides in your product presentation.

Consider a Strategic but Natural Body Language

When hosting a product presentation, be conscious of your body language. Use body language to support your presentation’s story and connect with the people watching. 

While presenting, always avoid these non-verbal mistakes:

• Hands in your pockets: Suggests a lack of transparency.
• Arms crossed close to body: Suggests fear and anxiety against the audience.
• Posture: Don’t slouch your back unless you have any proven physical limitation. Otherwise, it transmits a lack of interest and an unprofessional look.
• Watching the clock: While being mindful about the remaining time in a product presentation is okay, looking at the clock while talking makes people uncomfortable.

Pay attention to how the audience reacts to your speech and slides. Make eye contact with the audience but only a little to not make them uncomfortable. Notice subconscious cues like tapping or looking away so you can reel them back in with a hook in your speech. 

Make a Product Demo

You can have an OK product presentation without a product demonstration, but an excellent presentation will always have a demo. What demonstrations do that is so special, is show the audience exactly how the product will do what you say it can do. How to present a product with a Product Demo? Conducting a product demo removes any doubts the viewer might have after just listening to you about the product or seeing a few slides.

A product demo can also be mixed together with a case study. Let’s use the example of washing detergent that claims to take out all stains, even the toughest ones, out of white clothing and keep it white. Detergent brands create activations in places where there are lots of potential buyers, like in a mall. They set up a table where they invite regular people to try out the detergent by staining a crisp white shirt with difficult stains like chocolate, mud, or tomato sauce. They then wash the shirt with the detergent, showing how the stain comes out entirely. 

Reaching an expert level at creating product presentations takes practice, but you will only keep improving with the proper foundation. Follow the structure archetype, apply the best practices, and you’re on your way to the top.

Use SlideModel templates with PowerPoint to create visually rich product presentations that bring in new leads, retain existing customers, and build brand equity over time. Make your product presentations a priority, and you’ll see how sales improve.

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Crafting a Powerful Product Presentation: A Comprehensive Guide

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Table of contents, how do you make a product presentation, what do you present in a product presentation, what is a good product presentation, best practices in presenting a new product, what are the benefits of presenting a product, how do you present a product to a customer, top 8 presentation software or apps:.

Introducing a new product or service can be a challenging task. That's where a product presentation comes in handy. It is an invaluable tool to present...

Introducing a new product or service can be a challenging task. That's where a product presentation comes in handy. It is an invaluable tool to present the product's key features and value proposition in a persuasive way. But how do you create an impactful product presentation?

Creating a product presentation involves a careful blend of content, design, and delivery strategy. Utilizing presentation templates can significantly ease the process. Many platforms, like PowerPoint and Google Slides, offer a wide array of presentation templates suitable for various industries and audiences.

Start your presentation with an attention-grabbing intro. This sets the stage for what's to come and immediately captures the audience's attention. Follow this with an outline of what will be covered in the presentation. Here, you may introduce the product manager or team members who will present various segments.

To create a compelling story around your product, focus on the pain points it solves. Showcasing a product roadmap, using infographics, graphs, or timelines, can be very effective. This visually communicates how your product has evolved and where it's heading.

Design plays a pivotal role in the presentation. A clean, professional look with easy-to-read fonts helps your key points stand out. Adhere to brand guidelines to ensure a consistent visual identity. Visual aids like pictures, videos, and diagrams can further enhance your presentation.

In a product presentation, you present all aspects of the product that are relevant to the potential customers or stakeholders. Begin with the product's features, emphasizing how they address customer needs. An effective way to build trust and authenticity is through testimonials and case studies, as they provide social proof of your product's benefits.

Pricing is another crucial aspect to address. Be transparent and elaborate on the value the customer receives for their investment. Include a clear call to action, telling your audience what you want them to do next.

A good product presentation effectively conveys the value of the product to the target audience. It tells a compelling story, keeping the audience engaged from start to finish. It's not just about the slides or pitch deck, but how the information is presented.

Use techniques like the 'Problem-Solution-Benefit' approach. Identify a problem (pain points), introduce your product as the solution, and highlight the benefits. This aligns your product with the audience's needs and wants.

Include social media mentions, user reviews, or notable achievements to bolster credibility. A great product presentation also leaves room for interaction, questions, and feedback, making the audience feel valued and engaged.

Let's assume you are launching a new fitness app. Begin by expressing the challenges faced by many in managing their fitness routines (the problem). Then, introduce your app as the solution. Show how its features simplify the fitness management process. Display some infographics or graphs to show how the app improves overall fitness over time.

Substantiate your claims with testimonials from beta testers or case studies from a pilot run. Discuss the pricing model, possibly comparing it with other similar apps. Finally, conclude with a call to action like 'Download now' or 'Start your free trial today.'

Presenting a product effectively can significantly increase its chances of success. It allows you to showcase the product's value proposition and benefits clearly, convincing potential customers of its worth. It is a great opportunity to clarify any doubts or misconceptions about the product, giving the sales team an edge.

It also helps set a positive first impression about the product and the company. A successful product presentation can generate buzz, heightening anticipation and leading to a successful product launch.

Presenting a product to a customer involves understanding their needs, tailoring your presentation to address those needs, and highlighting how your product fills that gap. Remember, your main points should revolve around the customer – not the product.

Stress on the product's benefits over features. Use simple, understandable language and avoid jargon. Where possible, offer a hands-on experience or a demo. Reinforce your claims with testimonials or case studies for a more powerful product presentation.

• PowerPoint: This Microsoft product is arguably the most widely used presentation software. It offers a vast range of templates and tools for creating professional presentations.
• Google Slides: A web-based presentation tool that allows real-time collaboration. Its integration with other Google services makes it highly convenient.
• Prezi: Prezi stands out with its zoomable canvas, enabling non-linear presentations. It's ideal for those looking to break away from the traditional slide-by-slide approach.
• Apple Keynote: Known for its clean, intuitive interface and high-quality templates, Keynote is the go-to for Apple users.
• Slidebean: Slidebean offers AI-powered presentation design. You provide the content, and the software takes care of the design.
• Visme: Visme stands out with its vast collection of images, icons, fonts, and templates. It also allows users to animate objects and data.
• Canva: Canva is an online design and publishing tool that offers a variety of presentation templates. It's known for its user-friendly interface and vast library of elements.
• Zoho Show: An online tool that supports real-time collaboration, integrates well with other Zoho apps and Google Drive, and allows importing presentations from other software.

Product presentations are crucial in introducing a product, communicating its benefits, and persuading the audience of its value. With careful planning, understanding of customer needs, and the right tools, you can craft a powerful product presentation that leaves a lasting impression.

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How to Present a Product: 10 Secrets to a Successful Product Presentation

You may have developed the best product in the world. But without presenting it to your audience in the right way, it could still end up a flop. 

Presenting a new product or feature should help prospective customers discover everything they need to know about it. This includes unveiling all its functionalities and use cases. 

Beyond everyday consumers, your presentation should be aimed at prospective investors. You must include key financial information to help stakeholders determine if your product is worth investing in.

You’ve put so much effort into research, design, and production. But now’s not the time to slack off. In fact, the stakes have never been higher. A powerful and persuasive product presentation can generate leads and drive serious sales.

In this post, we’ll discuss how you can create an impactful and memorable product presentation to take full advantage of this opportunity. 

What Is a Product Presentation?

A product presentation introduces your product and explains it in detail, including how it works and how it helps customers overcome pain points. It often makes use of images, videos, and slideshows to help prospects, stakeholders, and potential investors understand a product’s features and unique selling points.

A product presentation should include the following:

• An overview of your company and the products you offer.
• An explanation of your product, its positioning in the market, and how it solves your target audience’s problems.
• Use cases and testimonials.
• A call to action to drive conversions.
• Your conclusion.

Let’s move on to our 10 top tips for creating a successful product presentation:

1.Choose a Slide Template Theme and Stick To It 

To give the impression of professionalism, you should stick to just one slide theme and use your brand colors to build an image in the minds of consumers. A product presentation theme with simple, clean lines will help you get your message across without too many distractions. 

You should also equip yourself with a high-quality AI photo editor to ensure that all your images are picture-perfect. 

2.Use Plenty of Visual Aids

Graphs, images, videos, and demonstrations are great tools for capturing your audience’s attention. Use them to your advantage to highlight your product’s key selling points. Include images of your product in action and helpful tips for users. 

If your product is a new piece of software, let’s say an email finder , you should look to add images of its various functionalities and a screen recording of its UI in action to demonstrate its ease of use and robust capabilities. Short-form video is one of today’s most effective marketing trends , making content digestible and engaging.

Even better, make your product presentation an interactive one – engaging your audience will encourage them to listen more attentively and ensure buy-in. 

You could ask an audience member to carry out a function after watching your demo. This will illustrate how user-friendly your product is. Make sure to prepare a comprehensive and easy-to-follow demo to ensure nothing goes wrong in front of your expectant audience.

3.Create Compelling Content 

Your aim is to create impactful and memorable content that converts. As long as you’ve done your audience research, this won’t be too tricky a task. You must address the features your audience cares about most and what pain points they need your product to resolve.

Your customers may, for example, be particularly environmentally aware – cater to this with your content. You could explain how your product contributes to a culture of sustainability and how you’ve considered environmental concerns in its production. 

If you have difficulty with this you could always look to hire product management consultants to help develop and promote your product.

4.Start as You Mean to Go On 

The beginning of your product presentation is crucial because how you begin will set the tone for the rest of the presentation. 

Your aim for the start of your presentation is to grab your audience’s attention and establish credibility. Don’t be too wordy or read from slides. Have a sense of humor and be engaging. 

Here are a few ideas to start your presentation off the right way:

• Ask a question you can answer by explaining your value proposition right from the start – for example, “do you spend too much time on manual inventory management ?”. You can then describe how your solution would save time and labor in this area. 
• Share an interesting story about how your product came into existence. Storytelling helps your audience relate to you and remember the key elements of your presentation.

5. Keep It Short

Remember that you won’t have your audience’s time and attention forever, so, just like writing an impactful blog post , keep your product presentation short and to the point. Think about the key message you want your audience to take away, and then consider how you can communicate this most efficiently. 

7.Present With Confidence

As well as presenting your product information slides, how you present yourself is essential. 

Your presentation style, body language, and tone of voice play a crucial role and can make or break your presentation. The right body language helps you keep your audience engaged – so make an effort to:

• Keep your posture relaxed- don’t slouch or hunch.
• Maintain eye contact with your audience.
• Speak clearly, not too fast, and at a good volume.
• Make use of your space to interact with your audience.
• Take pauses in your speech to help your audience absorb information and maintain focus.

8. Communicate Your Value Proposition

How do you demonstrate your product’s value compared to competitors?

Your value proposition should help you stand out above other businesses in your industry. Ultimately, you want to demonstrate how your product can help your audience most effectively. This is also a great time to show off your product reviews .

For example, say you were pitching DocuSign and trying to come out on top in the HelloSign vs DocuSign battle for market prominence. You’d want to promote DocuSign as the superior solution, drawing attention to its vast template options and integrations that stand above HelloSign’s offering.

During the presentation, you must seek to establish the credibility of your offering to solve your audience’s problems. Therefore, if you have a physical product – put it in their hands and let them try it out. If your product is a service – figure out how you can have them experience it. 

9.Know Your Venue

If possible, test all the tech at your presentation venue to address any issues in advance. Test your presenting laptop, that your slides load as they should and that your audio is working correctly. In addition, speaking to the venue about the internet connection helps ensure everything is as it should be. You could even make sure you have access to a wired connection, just in case. 

9.Practice Makes Perfect

Practice your product presentation until you’re pitch perfect. Then you can unleash the presentation on a small group of friends, family, and colleagues. This method helps you to gauge reactions and get feedback.

Record your practice sessions and take notes to ensure you’re taking your time and not rushing through it. 

10.Encourage Follow-up Questions

At the end of your product presentation, prospects will probably have a few questions. 

Prospective customers might want to know about pricing, your guarantee, ease of use, and after-sales support. 

Let’s say you’ve built a multichannel inventory management solution. Prospects might ask questions like:

• How will the software help us manage multiple warehouse operations?
• Is your software cloud-based?
• Will it support our company’s growth and future expansion plans?
• Which marketing channels does your software support?
• Does your software solution integrate with our business’s tech stack?
• How long does the technology take to implement?

To address these inquiries efficiently, offering demo request forms on your website can streamline the process, allowing interested parties to directly request a demonstration tailored to their specific needs.

Preparing for potential questions in advance will give you the confidence to answer them post-presentation and show that you understand your prospect’s needs. It will also help you highlight the value of your product for your audience’s businesses. This will undoubtedly help you close the deal.

Your presentation should conclude with a summary of your slide deck and a clear call to action. Make your audience aware of their next steps following your presentation to get hold of your product. You should consider creating an ecommerce website for interested audience members to visit post-presentation.  

What’s Next?

Remember – your product presentation is your chance to make a good first impression. 

It’s a fantastic opportunity for you to introduce your product to your target audience, prospective investors, and stakeholders and broaden their knowledge about your business and brand. Get this right, and you’ll move them along to the consideration and conversion stages of the sales funnel. With time, these customers will trust your business and become loyal brand advocates. 

Xiaoyun TU – Brightpearl

Xiao is the Global Head of Lead Generation at Brightpearl, a leading software for order management and retail operations. She is passionate about setting up innovative strategies to grow sales pipelines using data-driven decisions. Xiaoyun has also written for other domains such as SimplyBook.me and Prisync .

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How we create awesome product presentations.

Learn how to pitch your product with passion and persuasion . This is how we create awesome product presentations and how you can too.

As a Product Manager, you’ve been deeply involved in the development of your product since it was just a twinkle in your eye. You’ve seen its initial prototypes, watched it stumble to take those first steps into early user testing, experienced the heartbreak of failures and the exhilaration of positive customer feedback. Surely, once the product is ready to fly the nest and get out into the market, all the hard work is done and you should be able to just watch it leave, like a proud parent?

Unfortunately, you can’t rest just yet, you’d be missing one of the most important parts of your journey. It’s time to present your baby to the world, like Rafiki proudly thrusting Simba over the edge of Pride Rock. Don’t let all your weeks, months and years of hard work crumble to nothing out in the big, bad world due to a poorly-communicated product presentation.

By making sure your product presentation hits three key pillars of persuasion, you’re guaranteed to give your product the best start in life, setting it up for a successful future.

1. Lead with emotion in your product presentation

Tell a story.

Stories are the most powerful way of communicating information in your product presentation. They help to engage your audience on an emotional and intellectual level, which is far more powerful than just info-dumping lists of facts and figures. Even the most hard-nosed, data-driven audiences can’t resist a good story.

The very nature of the product presentation is a prime  storytelling opportunity. You’re introducing something new, so you can craft a narrative of change. And there’s bound to be a compelling story or two in the development of your product. Get your audience involved with your product emotionally by transferring the very purpose of its conception through story.

Implement a narrative structure with a clear beginning, middle and end. This way you can clearly demonstrate the difference your product will make. Begin by talking about the current state of affairs, introduce conflict by talking about problems that your customers face, then end by introducing a brighter vision of the future with your product as the solution.

Can I help you?

Just like all proud parents, you want to position your product as the hero of this tale. But your audience wants to know how this change is going to help the end-user and, in turn, improve their own lives. A great product is built to solve the problems of its customers, and developed to perfection because you know them intimately. You’ve talked to your customers, you’ve listened to their feedback and their struggles. You’ve already done the hard work.

Don’t forget about the real people who drove you to develop your product, when it comes to presenting it. If you know them so well, you should be able to craft a product presentation that tells the story from their point of view. Paint a picture of who they are to create an emotional connection with your audience. What are their goals, dreams, aspirations? Take your audience on a journey through the eyes of the customer and invoke the same emotions in your audience as your product does in them.

Find your why

Businesses don’t generate loyalty based on what they do or how they do it. Selling through features just isn’t enough, consumers want to buy from businesses that believe what they believe.

By moving the focus away from the features, benefits, facts and figures, and leading with customer-centric storytelling, you can connect with beliefs and emotions and change the buying behaviours of your audience. Instead of approaching your audience with the facts, try thinking about what they believe and what they really want, and show them how this aligns with your own beliefs and how you can get them to where they want to be.

“If two products have the same features, the one that appeals to an emotional need will be chosen.” Nancy Duarte, Resonate

2. Support your product presentation with fact

Now that emotional storytelling has got them hooked, prove to your audience that this isn’t fiction.

Real customer results

As a successful Product Manager, you know the importance of sourcing quality feedback when it comes to developing your product, ready for market. The ability to capture market feedback and translate it into a coherent vision is why you’re so good at what you do. Don’t underestimate the impact of using this feedback early in your product presentation as well.

To  paraphrase Jeff Bezos ,  nothing flattens a hierarchy like customer feedback.  The audience may be willing to overlook your opinion, but they can’t ignore the opinions of the people using the product.

Real-world examples of how your product is being used provide powerful storytelling opportunities. You can take advantage of them to demonstrate how it’s a better alternative to the competition and prove that it works.

Paint by numbers

We know you haven’t got your product to market without accumulating reams and reams of data, relating to every feature, every prototype, every spin around the block. This quantitative information is an important part of any communication collateral that aims to persuade, presentations included. But how you choose to visualise your data is the difference between high-impact factual messaging, and lulling your audience into a deep slumber.

Numbers on their own are abstract and difficult to understand. They have little semantic meaning, so you can forget about pasting Excel sheets onto your slides. However, our brains can process and extract visual meaning at an astounding rate, so using graphics to represent data just makes sense. Bring your data to life with out-of-the-box visualisation, key stats, infographics and icons. Retention of data increases dramatically when people can ‘see the numbers’.

Keep it clear

You know this product inside out, and you’re proud to be representing your team’s hard work in front of potential retailers. There are so many incredible features that you want to shout about, but don’t let yourself get carried away. Just because you’re excited about each and every success, doesn’t mean they will be. Instead, ask yourself “why should the audience care?” and strip away any messaging that doesn’t pass the test.

In order to be persuaded, they first need to understand what you’re saying, and then they need to remember it. Firing out a hundred pieces of information a minute is not going to achieve either of these objectives. Keep your product presentation to one idea per slide, and allow time for each message to sink in before you move on.

Try to deliver each unit of information in the clearest and simplest way possible, even if you’re talking to experts. The less cognitive energy your audience needs to expel in order to understand, the better they’ll feel about your presentation. Don’t make them work hard for it, because they won’t.

Your slide design can help here as well. Use minimal text set against powerful, relevant images that match the quality of your product. Maintain consistent use of colour throughout to reduce distractions and keep things uniform. Also, employ subtle animations and transitions to explain processes and help your information flow along naturally.

3. Build trust

Getting ahead of the game.

Persuasion starts before you even open your mouth. Credibility comes down to trust; both in the speaker and in the organisation. If you haven’t established yourself as an authority, you’ve lost before you’ve even begun.

Modern-day influencers like Seth Godin and Neil Patel have spent years regularly putting out valuable content to establish this authority. Make sure you’re communicating your expertise to the world, outside of your presentations. Write articles, contribute to industry discussions, get your voice heard and show you know what you’re talking about.

Delivering credible product presentations is more than showing up on the day with a great set of slides.

But, of course, there is a lot you can do to establish credibility and trust when you’re stood in front of your audience.

Personal trust can be established in multiple ways, but it can also be hindered in multiple ways. So, how can you make your audience trust you? It’s not just a case of telling an audience that you know what you’re talking about, and they should trust what you say. It’s how well you convince them that you’re qualified to speak on the subject.

First, forget about selling. Think back to the last time you were buying a car or trialling a gym membership. Did you feel as though the sales representative really had your best interests at heart? Or were you just a means to hitting a sales target? If your audience smells desperation or selfish motivation in your pitch, they won’t believe that your product really is the answers to all their prayers, and all your credibility will disappear. Instead, remember your purpose and remember why you’re really there.

Present your credentials . This doesn’t mean running through your entire CV or LinkedIn profile. Show that you are qualified, but don’t brag. Expertise is more than just a list of achievements, you can communicate your confidence and authority through your actions. Your voice, gestures, expressions and movement all add to a complete communication of credibility. 

Show your connection with others. Having the endorsement of other people or organisations that are established as trustworthy, will enhance your credibility in return. You can do this through awards and accreditations, as well as testimonials and case studies. Reinforce competence by letting other companies, that your audience already trusts, shout about their experience with you.

Deliver your product presentation with passion

You’ve developed your product with passion, so don’t lose it when you stand in front of an audience. As the product’s owner, you’re closer to product than anyone else. Use the fact that you genuinely care about its success to your advantage and speak from the heart.

Audiences are extremely perceptive to authenticity. If they don’t trust in your genuine belief in your product, they won’t trust anything else you have to say.

At Hype Presentations , we don’t hire people who love PowerPoint. In fact, most of our team won’t have touched PowerPoint since school when they walk through the studio doors. We hire people who love a challenge and have the enthusiasm to find something they love about PowerPoint.

That’s the secret. Authentic, undeniable passion is what makes us experts in our field.

Whatever your product, focus on finding your unique angle, the story you’re passionate about, and speak to your audience, authentically, from this viewpoint.

Check you’ve ticked all three boxes

By leading with stories that trigger an emotional response, backed up with easy-to-absorb data and facts, and communicated with credibility, you’re sure to paint your product in the best light and show your audience that their beliefs align with yours.

And if you only remember one thing from this article, let it be to find your passion within your presentation.

A product presentation example by Hype Presentations

Full product presentation case study

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How to create and deliver an impactful product presentation

As a product leader, a crucial part of your job is to communicate with and present to other teams across your company (e.g., the engineering team, the sales team, etc.).

One of the best ways to do this is to deliver a product presentation. In this guide, we’ll share some tips on how to prepare and deliver an effective product presentation that cuts to the chase and aligns stakeholders on your product direction .

How to structure your product presentation

Giving a good, short, and sharp product presentation can be done in a super straightforward way that effectively follows the Pain-Agitate-Solution (PAS) framework.

This three-step framework is a great tool to help you frame a compelling story around your product strategy and align and rally the team around a common goal.

From there, based on the information presented in the first three sections, explain, in audience-appropriate terms, what you plan to do to solve customers’ problems and how you plan to do it.

Following this structure, your product presentation should flow as follows:

• What will you do?
• How will you do it?

This is your chance to set up the entire presentation and create a memorable first impression.

You want to keep this section short and to the point. In some cases, this could be your first interaction with a team, executive, investor, prospect, or customer, so make it count.

Start with an image that figuratively or literally depicts the problem and add some text. For example:

• “Is this you?”
• “This is our customer”
• “This is our focus for the next quarter”

A good example of a pain point is the way people used to seek support for their software products: They would email or call a support contact, send screenshots and attachments, and explain — often poorly — the steps they took so the agent could attempt to reproduce the problem.

Once you’ve identified the problem, it’s time to agitate it — in other words, make the problem seem as big and as urgent as possible.

The goal here is to get your audience members thinking about how much better things could be if this problem were solved.

Describe the implications if the problem goes unaddressed: What are the consequences of not solving it? Again, make this relatable and digestible for your audience.

Instead of slides upon slides of market insights and trends analysis , this is a great place to drop in two or three key stats to back up your argument and highlight the problem you’re setting out to solve.

For example:

3. Solution

Finally, it’s time to introduce your solution. This is where you get to talk about how you plan to solve the customer’s problem.

Be sure to focus on the features and benefits that matter most to the customer . What makes your product unique? Why should people care?

Ideally, you should have an image that depicts — figuratively or literally — what a successful customer looks like. Bonus points if you include a quote from a real customer that explicitly indicates a cessation of the pain referenced in the first slide.

The tone you want to present is something like, “Fear not! There is a product with a solution. Here’s how it will help our users solve their problems.”

4. What will you do?

What will you do to help your customers solve their problems?

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Describe the features and benefits using language that resonates with your audience. The goal is to help them understand how your product will improve the lives of your customers.

5. How will you do it?

Finally, you get the slide that most people are after: the product roadmap .

Explain to your audience how you plan to achieve the goals and objectives outlined in your roadmap. What do you plan to focus on today, tomorrow, and beyond?

The roadmap section of your presentation is also an opportunity to showcase the product in action.

A live demonstration or video serves as an effective tool for promotion and solidifies understanding. By walking through the product’s use, you can help the audience understand how your product solves customer problems.

What is the goal of a product presentation?

Following the PAS framework when creating and delivering a product presentation will help you persuade internal stakeholders of the product’s value and gain the buy-in you need to execute your roadmap .

An effective product presentation clearly articulates the problem, agitates its implications, introduces a solution, and outlines what you will do and how you will do it. This framework is designed to help product managers rally product and cross-functional teams around common goals.

Using storytelling techniques and referencing key data points as you go through these steps helps you captivate your audience and drive home key points. This product presentation format can work for product introductions, product strategy, quarterly kick-off meetings, sales pitches, marketing briefs , and more.

Product presentation template

Click here to access the template I used to create the example presentation referenced throughout this guide.

To customize this product presentation template , select File > Make a Copy or download the file to your computer.

How to deliver an engaging product presentation: 4 tips

By this point, you’ve prepared an awesome presentation. Now it’s time to deliver it.

Here are some tips on how to take that compelling presentation you created and deliver it with the oomph it deserves:

• Know your audience
• Start with a bang
• Keep it concise
• Engage with your audience

1. Know your audience

The first step to giving an effective presentation is to know your audience:

• Who are you presenting to?
• What are their needs and wants?
• How knowledgeable are they about the subject matter?

Answering these questions will help you tailor your presentation so that it resonates with your audience.

For example, if you’re presenting to a group of engineers, you’ll want to focus on the technical aspects of your product . If you’re presenting to a group of salespeople, you’ll want to focus on how your product can be sold effectively.

By understanding who your audience is, you can ensure that your talking points hit the right note.

2. Start with a bang

You only have one chance to make a first impression and hook the audience, so make it count by highlighting the problem in powerful, impactful terms. The first few minutes of your presentation are crucial in terms of setting the tone and grabbing your audience’s attention.

One way to do this is to start with a strong opening statement that tells your audience exactly what to expect from your presentation.

For example, you could start by saying something punchy and ambitious, like: “Our new product has the potential to revolutionize the way we do business.” This will immediately pique the interest of your audience and set the stage for the rest of your presentation.

3. Keep it concise

When it comes to presentations, less is almost always more. No one wants to sit through a long, drawn-out presentation — they’ll tune out before you even get to the good stuff.

The product presentation template used in the example above only includes five slides; there’s no real need to go beyond that. The template is versatile enough to be used across many different types of audiences.

Get your point across in as few words as possible. Use short sentences and bullet points instead of long paragraphs and resist the urge to include too much information.

Remember, you can always provide more details later if necessary; for the core presentation, just focus on hitting the key points.

If needed, add an appendix that you can jump to depending on the audience. For example, you might have a marketing spend breakdown, engineering resourcing by team, or more elaboration on the detail of the product roadmap.

4. Engage with your audience

An effective presentation is not a one-way street; it should be interactive and engaging.

Don’t just stand at the front of the room and lecture your audience. Instead, try to get them involved in what you’re saying. Ask questions, invite input from the group, and encourage discussion.

The more engaged your audience is, the more likely they are to remember what you’ve said — and, hopefully, buy into it.

Giving an effective product presentation doesn’t have to be difficult — it just takes a little planning and preparation.

By following these tips, you can be sure that your next product presentation goes off without a hitch!

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Essential Product Presentation Tips for Captivating Your Audience

Creating a compelling product presentation is an art form that requires a combination of creativity, strategy, and attention to detail. Your ability to engage and captivate your audience can make a significant difference in the success of your product. Incorporating these product presentation tips into your strategy can transform an ordinary presentation into an unforgettable experience for your audience. Here are 10 key insights on how to present a product with flair and effectiveness

1. Understanding the Art of Product Presentation

The key to success lies in a blend of clarity and compelling engagement. This begins with a deep understanding of the core elements that make a product presentation effective. It's not just about the features of the product but about crafting a narrative that truly resonates with your audience. Storytelling , far more than a mere buzzword, is an essential tool in this process. It transforms a simple showcase into a memorable and relatable story, ensuring that your product leaves a lasting impression.

Integrating storytelling into your presentation does more than just captivate; it creates a powerful connection with your audience. The art lies in weaving a narrative that aligns seamlessly with your brand's ethos and highlights the unique value proposition of your product. This approach, rooted in persuasive communication, paints a vivid picture of how your product integrates into and enhances the lives of your audience. More than an accessory, storytelling is a fundamental aspect of presentation design, transforming a standard product demonstration into a truly immersive and engaging experience.

2. Crafting a Compelling New Product Presentation

Launching a new product is a pivotal moment for any brand. Your new product presentation should capture the essence of innovation and potential. Start by outlining a clear product roadmap, giving your audience a glimpse into the future journey of your product. This approach not only exhibits your product's long-term value but also establishes confidence in your brand's vision. Effective slides and visual presentations play a significant role here, helping to illustrate your points and keeping your audience visually engaged.

A product launch strategy is integral to your presentation. This involves more than just discussing the product itself; it's about creating a narrative that encompasses your market analysis, customer feedback, and future goals. Engaging content is key – it should enlighten your audience about the product while keeping them intrigued. Think of it as a blend of a sales presentation and a marketing showcase, where every element, from storytelling to visual aids, works together to create a compelling narrative.

3. The Power of Visual Presentations and Effective Slides

The significance of visual aids cannot be overstated. An effective visual presentation grabs attention and simplifies complex information. Effective slides are not just about aesthetic appeal; they are tools to convey your message succinctly. Utilize visual merchandising techniques to make your presentation more engaging. Remember, a picture is worth a thousand words, especially in a sales presentation where every second counts.

The design of your presentation plays a pivotal role in how your message is received. It's not just about what you say, but how you say it. Incorporating elements of retail display design can make your product demonstration more vivid and memorable. Use colors, layouts, and graphics that align with your brand storytelling, creating a cohesive and visually appealing narrative that resonates with your audience.

4. Building a Strong Product Roadmap in Your Presentation

A well-articulated product roadmap in your presentation has the potential to transform everything. It's a strategic inclusion that goes beyond mere product demonstration, showcasing the longevity and future potential of your product. This not only builds confidence in your product but also in your brand as a whole. When discussing your product roadmap, ensure it's clear, realistic, and aligns with your overall product launch strategy.

If you're presenting at a trade show or an exhibition, your product roadmap can be a compelling part of your pitch. Combine this with exhibition planning and trade show tips to maximize your presentation's impact. This approach not only helps in merchandising solutions but also in establishing a more profound connection with your audience, who are often looking for products that promise growth and innovation.

5. The Role of Design Sprints in Presentation Preparation

Design sprints can be a transformative approach in your presentation preparation. This methodology, often used in product development, can also enhance your presentation design. Through rapid prototyping and iterative testing, you can refine your product demonstration and sales pitch techniques. Incorporating design sprints helps in developing more engaging content, ensuring that your presentation resonates well with your target audience.

One of the key advantages of design sprints is the integration of immediate feedback. This process allows you to adjust your presentation strategies, fine-tune your visual aids, and ensure that your message aligns perfectly with your audience's expectations. It’s a dynamic approach that blends creativity with practical insights, leading to more effective and impactful product presentations.

6. Showcasing Success Stories and Project Reflection

Including success stories in your product presentation is an excellent way to build credibility and trust. Share anecdotes or case studies where your product or service has significantly impacted customers. This strategy not only illustrates the real-world application of your product but also enhances persuasive communication, which increases the impact and relatability of your presentation.

Project reflection is another critical aspect of a persuasive product presentation. Discussing past projects, challenges overcome, and lessons learned shows your brand's resilience and commitment to growth. This approach not only provides a realistic view of your product's journey but also helps in pitching products more effectively by showcasing your brand's journey and evolution.

7. Engaging Your Audience with Interactive Product Demonstrations

Interactive product demonstrations are a cornerstone of effective product presentation tips. They offer an immersive experience that allows the audience to connect with your product on a practical level. Demonstrations that are interactive and engaging can significantly boost audience engagement, making your product more memorable. Incorporate real-time demonstrations or hands-on experiences to make your presentation stand out.

Leveraging technology can take your product demonstrations to the next level. Use tools like augmented reality or interactive digital displays to provide a unique and engaging experience. This approach not only showcases your product in an innovative light but also aligns with modern marketing showcase trends, keeping your presentation fresh and relevant.

8. Incorporating Sales Pitch Techniques and Persuasive Communication

A successful product presentation often hinges on your sales pitch techniques. It's about finding the right balance between informative content and persuasive communication. Tailor your pitch to address the specific needs and pain points of your audience, making it as relevant and compelling as possible. Remember, a good sales pitch is not just about selling a product; it's about offering a solution. Here, using a teleprompter app can be particularly effective. It allows you to deliver your pitch smoothly, ensuring you hit all your key points while maintaining a natural, conversational tone.

Effective communication is the backbone of any successful presentation. Use storytelling, rhetorical questions, and powerful visuals to keep your audience engaged. Persuasive communication is not about overwhelming your audience with facts but about creating a narrative that they can connect with. This approach not only helps in pitching products effectively but also ensures that your message resonates with the audience long after the presentation is over.

9. Exploring Marketing Showcase and Merchandising Solutions:

A well-crafted marketing showcase is vital in any product presentation. It’s about creating a space where your product can shine and speak for itself. Use innovative merchandising solutions to highlight your product's features and benefits. This approach not only attracts attention but also helps in conveying your product's unique selling proposition in a more dynamic and effective way.

Effective merchandising is key to a successful product presentation. It involves not just the physical display but also how you position your product in the market. Incorporate elements of retail display design and visual merchandising to create a captivating experience for your audience. These techniques not only enhance the aesthetic appeal of your product but also play a crucial role in influencing buying decisions.

10. Finalizing Your Approach with Exhibition Planning and Trade Show Tips

Exhibitions and trade shows offer a unique opportunity to showcase your product to a broader audience. A strong exhibition planning strategy can significantly amplify the impact of your product presentation. Use trade show tips like engaging booth design, interactive displays, and live demonstrations to stand out in the crowd. This is your chance to make a lasting impression, so every detail counts.

To succeed at trade shows, it’s essential to have a clear strategy. This includes understanding your audience, designing an engaging booth, and having a clear message. Make your presentation interactive and engaging to draw in more visitors. Utilize these opportunities to network, gather feedback, and understand market trends, which can be invaluable for future product development and marketing strategies.

To Conclude: Effective Product Presentation Tips

In the world of business, the ability to present your product effectively can make all the difference. From crafting compelling narratives to utilizing cutting-edge merchandising solutions, these 10 essential product presentation tips provide a roadmap to captivate your audience and elevate your brand. 

A great product presentation is more than just a pitch; it's an opportunity to connect with your audience and leave a lasting impression. Apply these strategies to transform your next product presentation into an unforgettable experience.

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Tips To Create A Powerful Product Presentation Plus Examples

Have you ever attended a product presentation that left you feeling underwhelmed and unimpressed? Maybe the speaker was dry and uninspiring, or the product itself didn’t seem all that exciting. Whatever the reason, a lackluster product presentation can be a real letdown.

But what if there was a better way? What if you could create a PowerPoint product presentation that wows your audience and leaves them eager to learn more?

This blog will share some inspiring product presentation examples to help you take your presentations to the next level.

We’ll also provide tips and tricks to help you create an informative and memorable product presentation.

What is a Product Presentation, and why it’s important?

Product presentations are an essential part of any business, as they help showcase the features and benefits of a product to potential customers or investors. A product presentation serves as a means of communication to showcase a product’s noteworthy attributes and advantages. It also exemplifies how the product addresses a specific problem or fulfills a particular requirement.

The importance of product presentations cannot be overstated, as they play a vital role in the success of a product launch or marketing campaign. Here are some reasons why product presentations are so important:

• Captures attention: A well-executed product presentation can capture the attention of potential customers and investors, making them more likely to remember your product and consider investing in it.
• Demonstrates value: A product presentation can effectively demonstrate the value of a product, highlighting how it can solve a particular problem or meet a specific need.
• Builds credibility: A professional and engaging product presentation can help build credibility for your product and brand, making customers more likely to trust and purchase from you.
• Increases sales: A presentation for a product can help increase sales by effectively communicating the features and benefits of a product and convincing potential customers that it is worth their investment.
• Differentiates from competitors: A well-designed presentation can differentiate your product from competitors in the market, highlighting what sets it apart and making it more attractive to potential customers.

Key Elements of a Product Presentation

When it comes to creating a successful new product presentation , there are several vital elements that you should include to ensure your message is clear and compelling. Let’s explore each of these elements in more detail:

Introduction

Your introduction should capture your audience’s attention and give them a reason to listen. Consider starting with a thought-provoking question, a startling statistic, or a personal anecdote related to the problem your product solves.

Company Overview

This is your chance to give your audience background information about your company , including your mission statement, history, and notable achievements. This helps build credibility and establish trust with your audience.

The Problem

Clearly define the problem that your product solves and why it’s crucial. Use real-world examples or statistics to help your audience understand the significance of the problem.

Product and Solution

This is the meat of your presentation, where you introduce your product and explain how it solves the problem you just defined. Use clear, concise language and visuals to demonstrate how your product works.

The Promise of Value or Benefits

Elucidate your product’s advantages and potential to enhance your customer’s life quality. Emphasize the distinctive characteristics that differentiate your product from rivals and justify why it’s a valuable investment.

Product Positioning

Describe the position of your product in the market and its comparison with similar products. Accentuate your unique selling proposition (USP) and justify why your product is the most suitable option for your intended audience.

Use Cases and Social Proof

Use real-world examples and case studies to demonstrate how your product has helped other customers. Incorporate endorsements or evaluations from contented customers to establish social proof and build trust.

Call-to-Action

End your presentation with a clear call to action, such as a website or phone number to contact for more information or to make a purchase. Simplify the process for your audience to proceed to the next step.

By including these key elements in your product presentation design , you’ll be well on your way to creating a compelling message that resonates with your audience. So, take the time to carefully craft each element and watch as your product presentation helps drive success for your business.

The 8 Steps Formula To Craft a Powerful Product Presentation

Are you ready to create a product presentation that genuinely captivates your audience and drives success for your business? 

A robust product design presentation requires strategic planning, compelling content, and engaging PowerPoint graphics . In this section, we’ll walk you through the eight steps you must follow to create a presentation that showcases your product in the best possible light. 

So, let’s dive in and explore the formula for crafting a robust product design presentation that leaves a lasting impression on your audience.

Start with a captivating introduction

Your introduction is your first impression of your audience , so it’s essential to make it count. Consider starting with a story, a surprising statistic, or a thought-provoking question related to your product. 

This will aid in captivating your audience and pique their interest in what you have to communicate. You can also use your introduction to outline the key points you’ll cover in your presentation.

Stay on brand

Consistency is key in branding, and your product presentation should reflect your brand’s personality and values. Employ uniform branding components in your presentation, such as colors, fonts, and logos. This will strengthen your brand identity and render your presentation more memorable.

Leverage a product roadmap

A product roadmap can help you showcase your product’s features and benefits in a clear, organized way. Consider using a timeline template or flowchart to highlight critical milestones and show how your product has evolved.

Write promising content

Your content should focus on your product’s benefits rather than just its features. Use clear, concise language and emphasize the value your product can bring to your customers’ lives. 

Clarify how your product resolves an issue or fulfills the necessities of your intended audience. You may also employ storytelling techniques to render your content more relatable and captivating.

Use engaging visuals

Visuals are a vital component of any product launch presentation . Utilize top-notch images, videos, and graphics to illustrate your ideas and maintain your audience’s interest.

Ensure your visuals are relevant to your content and support your key messages. In addition, you may use visual aids to separate the text and enhance the visual appeal of your presentation.

Showcase a demo

A live product demo can be a powerful way to showcase your product’s capabilities and build excitement. Consider showing your product in action to help your audience visualize how it works. Keep your demo concise and focused on the key features and benefits.

Share success stories

Use case studies or testimonials from satisfied customers to build social proof and establish credibility. This can assist in persuading your audience that your product is a valuable investment.

Use real examples relevant to your target audience and explain how your product helped solve a problem or achieve a goal.

End in an actionable way

Conclude your presentation with a distinct call to action, such as a website or phone number for further details or to make a purchase. Facilitate your audience in proceeding to the next step and converting them into customers.

You can also use your call to action to reinforce the key benefits of your product and remind your audience why they should choose your product over the competition.

Winning Product Presentation Examples That Convert and Sell

Product strategy deck powerpoint template.

This PowerPoint product strategy deck showcases the product strategy and gives a detailed insight into the customer, product, company, and competition, defining key success metrics and mapping your product vision with user personas, user journeys, and user stories. Product managers can use this deck to showcase their product strategy to senior management or investors.

New Product Presentation

This product presentation can be a great starting point for product managers to create polished and professional product presentations, giving the product an air of credibility and quality. 

Such presentations help build trust with potential customers and make them more likely to purchase. 

Product Features Presentation

This product presentation deck focuses on the product’s benefits. By highlighting the benefits, the presentation helps the senior management understand how the product will solve customers’ problems or meet their needs. It is crucial to map out product features with benefits to showcase how the product solves customer problems or meets their needs.

It also builds trust with the customer. The presentation shows that the company is transparent and trustworthy by providing accurate and detailed information about the product.

Collection of Product Roadmap templates

The product roadmap template helps demonstrate the product vision and the company’s plans. By showing the product’s development direction, the presentation helps stakeholders understand where it is headed and how it will evolve. This collection offers various ways of showing product roadmap for your product presentation. 

Collection of Product Planning

Product Planning is a crucial part of product development. Use a product planning template to showcase a clear direction for the product. It helps to define the product’s goals, target market, and competitive landscape. This clarity can attract potential customers who want to know that the company has a clear plan for the product’s success.

It also illustrates the product development process and how the company plans to bring the product to market. Detailed planning helps build trust with potential customers by demonstrating the company’s well-thought-out product development plan.

Collection of Product Review

A product review template is one of the winning product presentation examples that convert and sell because they help to showcase the product’s features and benefits through the eyes of actual customers. By including customer reviews and testimonials in the product presentation, potential customers can see how others have used and benefited from the product. 

This helps build trust and credibility with potential customers, increasing sales and conversions. Additionally, product review templates can help identify improvement areas and provide valuable feedback for the product development team.

Collection Of Product Performance

These winning product performance presentation examples are guaranteed to convert and sell by demonstrating the product’s performance in an eye-catching and engaging way. 

Showcasing the product’s impressive performance can build trust and credibility with your audience, leading to increased sales and conversions. 

Common mistakes to avoid while delivering a product presentation

Delivering a product presentation can be daunting, but it’s also a chance to exhibit your product and convince prospective customers to invest in it. However, several common mistakes can detract from the effectiveness of your presentation.

From failing to define your presentation goal to not scoping out the presentation venue ahead of time, we’ll cover everything you need to know to deliver a successful product presentation.

Not defining your presentation goal

One of the most prominent mistakes presenters make is not clearly defining the goal of their presentation. Before commencing the creation of your presentation, take some time to ponder on what you aim to accomplish.

Are you trying to persuade investors to fund your product? 

Are you showcasing new features to existing customers? 

Knowing your goal will help you structure your presentation and focus on the most critical points.

Not preparing enough for the presentation

A lack of preparation can lead to a lackluster presentation. Ensure you allocate ample time to prepare your content and practice your delivery . Practicing your presentation can also assist you in recognizing areas where modifications are required.

Not knowing who your audience is

Understanding your audience is critical to delivering an effective product launch presentation . Make sure you tailor your presentation to the interests and needs of your audience. Researching your audience beforehand can also help you anticipate their questions and concerns.

Not checking if the presentation file is working

Technical difficulties can be a significant distraction during a presentation. Make sure to test your presentation file on the equipment you’ll be using ahead of time to avoid any surprises.

Not scoping out the presentation venue ahead of time

Arriving at the presentation venue without knowing what to expect can add unnecessary stress to your presentation. Visit the venue beforehand to familiarize yourself with the space and equipment.

Too many animations

Although animations can enhance the visual appeal of your presentation, excessively using them can be disruptive. Ensure your animations are relevant to your content and don’t detract from your message. Remember that simplicity and clarity are vital to delivering an effective product presentation.

Wrapping It Up

A product presentation can make or break the success of your product launch. By implementing the key elements we discussed earlier and avoiding common mistakes, you can create a powerful presentation that will wow your audience and leaves a lasting impression.

Remember to maintain your brand image, employ captivating visuals, and exhibit your product’s unique value proposition. Also, do not hesitate to derive inspiration from the remarkable product presentation ideas we provided.

With these tips and a little creativity, you can deliver a presentation that will captivate your audience and drive sales for your product.

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How to Write a Product Pitch to Win Over Potential Investors or Clients [Including Templates]

Written by: Olujinmi Oluwatoni

Investors are always racing against the clock. Studies show they spend less than 3 minutes on average viewing a pitch.

When pitching your product, you only have a limited amount of time to impact your audience. And the quality of your product pitch can make all the difference.

So how do you keep them interested in what you have to say? Your product pitch should interest and persuade the prospect that they need what you are offering. Also, you need to strike a balance between persuasiveness, empathy and a thorough understanding of your prospects' needs.

In this article, we will explore the essential elements of a winning product pitch. We’ll also share practical tips to help you craft engaging conversations that lead to sales success.

Here’s a short selection of 8 easy-to-edit product pitch templates you can edit, share and download with Visme. View more templates below:

Table of Contents

• What is a Product Pitch?

Product Pitch vs. Sales Pitch

Why is product pitching important, how to write a product pitch, how to successfully pitch a product.

• Templates to Use For a Product Pitch

Product Pitch FAQs

• A product pitch is a succinct and convincing presentation that focuses on a product's or service's distinctive qualities, advantages and market potential.
• A product pitch is an effective way to demonstrate a product's capabilities, value, and benefits. It’s a great way to convince potential investors of the marketability and consumer attractiveness of the product.
• Follow these steps when creating your product pitch: Carry out your research, set clear objectives, make your opening captivating and communicate the benefits of the products.
• Use storytelling, back up your pitch with facts, address objections and include a call to action.
• Here are some best practices for pitching your product: Practice beforehand, be brief and concise, pitch the right person and create a lasting impression.
• Visme has tools, templates and features for creating professional product pitches that drive sales for your product.

What Is a Product Pitch?

A product pitch is a concise and persuasive presentation that highlights the unique features, benefits and market potential of a product or service.

Although it is similar to a sales pitch, a product pitch dives deeper into how the product works and what differentiates it from similar products in the market. The major aim of a product pitch is usually to introduce a product or service and convince potential investors, stakeholders, or senior management to invest in it.

Pitching your product should start with the problem your target audience is experiencing to the solution you provide. Here is a real-life example of a product pitch by Xactly.

We automate and streamline the commission process for sales organizations. For a lot of companies, that means getting you off an Excel spreadsheet or a home-grown cumbersome system. The Xactly advantage is that we've been in the cloud since 2005. We have been able to anonymize all of our customer's data to allow you to leverage different data points when making your decision."

The Xactly pitch centers around the issues the customer is facing and illustrates how their offering can alleviate these issues.

Made with Visme Infographic Maker

 The key difference between a product pitch and a sales pitch lies in their aim and target audience.

A sales pitch is typically broad-focused. The presentation aims to explain the value and benefits of a business or a range of products to potential customers to encourage them to purchase or register for a service.

A product pitch is a deep dive into one product - highlighting its features, functionality and ability to tackle a specific customer pain point or problem. This pitch is not solely aimed at customers; it is also targeted at potential investors, stakeholders, senior management, or your marketing team. The goal could be to secure additional funding, plan a product launch, or help the team better comprehend the product.

Effective product pitching is a great tool for unveiling a product's competencies, usefulness and advantages. It's also an efficient way to showcase a product’s market viability and customer appeal.

The initial impression of a product potentially determines its success or failure.

For instance, even an innovative product like Tesla's electric cars needed a compelling pitch to overcome market hesitations around electric mobility.

Pitching your product effectively allows you to highlight its unique selling points and differentiate it from competitors. You can persuade potential customers or investors to choose your offering over others in the market by showcasing what sets your product apart.

 When it comes to writing a product pitch, it's all about delivering a clear, concise message that communicates the unique benefits of your product. Here are six steps to follow to write an effective product pitch.

Carry Out Your Research

Before writing your product pitch, it is important to first carry out research. Great research will help understand your investors inside and out and determine their motivations, desires and what captures their interest. This knowledge will help you tailor your pitch to resonate with their specific needs.

To gather the necessary information and qualify your prospects, you can leverage various resources and techniques. This includes; social media, online platforms, referrals, questionnaires, emails, and phone calls.

Set Clear Objectives

A product pitch can serve many purposes. To make sure your pitch has the greatest impact and reaches the right clients or investors, define your goals before you start. Are you aiming to secure additional funding or establish a partnership? Determining your objective will guide your pitch and help you stay focused.

Begin With A Captivating Opening

Make the header and opening line of your product pitch engaging so that your presentation doesn't go downhill before it even starts. You can start your proposal with a creative phrase, joke, startling statistic, or relevant news. If it's a virtual pitch, you can also add high-quality images and graphics to illustrate your point. This way, you have the attention of the investors from the beginning to the end of your pitch.

Here’s an example of a product pitch template with a captivating opening:

Read this article to learn how to keep your audience hooked right from the start.

Communicate the Benefits of the Product

Instead of simply listing your product's features, highlight its tangible benefits and give your investors/clients a clear picture of how their lives could improve if they adopt or invest in the product.

For example, if you're pitching a new car, you could touch on how it reduces gas consumption and offers more safety features.

Use Storytelling

Incorporate storytelling techniques to engage your audience emotionally. Share relatable anecdotes, case studies, or customer success stories that demonstrate how your product has made a positive impact. This helps create a connection and builds credibility.

Back Pitch With Facts

When you give a product pitch, you intend to sell your product as one of a kind.

So when writing your pitch, look for facts that buttress the absence of a product that offers similar values to yours. This emphasizes the gap in the market that your product fills, adding credibility to your pitch.

Be sure to support your claims with data, statistics, or testimonials. Provide proof of your product's effectiveness, reliability, or customer satisfaction. This helps build trust and confidence in your offering.

Address Objections

Anticipate and address potential objections or concerns your audience may have. Be prepared to explain how your product overcomes challenges or mitigates risks. This shows that you have considered potential roadblocks and increases confidence in your solution.

Include a Call to Action

Clearly state the desired action you want your audience to take. It could be purchasing your product, investing in your business, or scheduling a demo. Make it easy for them to take the next step by providing contact information or directing them to a specific website or landing page.

Now that you know how to write a compelling product pitch, it is also important to know how to present it successfully .

Here are four tips that can help you effectively deliver a product pitch.

Practice Beforehand

As the saying goes, practice makes perfect.

When pitching a product, it is crucial to be well-prepared.

Research your product extensively, including budgets, sales, marketing, product features and competitive analysis. Then create a cheat sheet with potential topics and figures for accuracy and go over them repeatedly before the presentation.

Investors are interested in return on investments and market share, so ensure your numbers are precise and accurate.

Be Brief and Concise

Use the KISS (keep it simple, stupid) framework. Include only essential details, avoid technical jargon and use easy-to-interpret data visualization tools to simplify your pitch. Investors want to understand and relate to products. So if possible, summarize everything in a few simple, easy-to-understand sentences.

Pitch to the Right Person

This is useful both for offline and virtual pitches. In a real-life pitch to a group of investors, direct your focus on the person with the most influence, such as the CEO. For virtual pitches, avoid general email addresses.

Find the employees responsible for investments and engage with them directly. With Visme's share and publish feature, you can send your product pitches directly to investors' mail.

Don’t forget to personalize the mail. It helps your message cut through the clutter and catch their attention.

Create a Lasting Impression

Create an unforgettable experience by demonstrating the power of your product, such as its distinctive features or capabilities.

For instance, if your product is an Artificial Intelligence (AI) tool, you can showcase its unique abilities such as how it can extract valuable insights, trends, and patterns from complex data sets, conduct automated literature reviews, examples of interactive graphs and charts that can be generated with the tool and lots more.

Here’s an example of a product pitch template you can use if you have an AI tool:

8 Templates to Use for a Product Pitch

We’ve put together product pitch templates that you can easily customize and make your own today! But first, hear what one of our users has to say about their experience with Visme:

Visme also has a full suite of digital asset templates that make it easy to build whatever needs to be created for clients. Their attentive customer service is outstanding. Kind of refreshing these days.

Dave | Co-Founder

Let’s get to the templates!

Lifestyle Product Presentation Template

Whether you're debuting a new line of clothing, a health and wellness business, or ground-breaking home furnishings, this template will help you make an unforgettable impression.

Its clean and modern design serves as the perfect canvas to highlight the unique features and benefits of your products, ensuring they take center stage.

Beyond aesthetics, the template offers practical functionality. Seamlessly integrate product galleries, customer testimonials and social media feeds to provide your audience an immersive and engaging experience.

Integrate videos to demonstrate the versatility and usage of your products, leaving a lasting impression on your viewers. If you would like to change the placeholder image, you can choose high-resolution stock photographs from Visme’s huge library. You can as well use our AI image generator to create graphics, icons, and 3D objects for your very specific, niche designs.

Workchat Software Presentation Template

With its sleek and modern design, the template captures attention from the first slide. You can use the different slides to demonstrate every facet of your software's performance. In addition to introducing your business and displaying its expertise, this template allows you to showcase essential features, show the user interface and provide real-world use cases.

Make it your own by tailoring the layout, colors and graphics to fit your brand's identity. Present facts and statistics with the help of charts, graphs and infographics to demonstrate the efficacy and efficiency of your program.

Engage your audience by incorporating Visme’s interactive elements, such as clickable buttons or links, enabling them to explore the software's features in real-time.

Use the shortcut key on the keyboard to swiftly search for components in the Visme editor. You can search for anything specific or just skim through the available options by clicking the forward-slash (/).

Home Appliance Presentation Template

The template's modern aesthetic, clean structure and tasteful color scheme will showcase the high quality of your home appliances.

The slides in this template are engaging and infuse storytelling to help the prospect see the problem they are facing and why your solution is superior to alternatives. You can use this template to show off your appliances from all sides, demonstrate their features and showcase how versatile they are.

With Visme, you can add a personalized voice-over or use Presenter Studio to record yourself presenting a sales pitch to the prospect.

Watch this video to learn how to record your presentations using Visme’s presenter studio.

Solar Energy Product Presentation

The Solar Energy Product Presentation template goes beyond aesthetics by providing practical functionality.

The template provides ample space to highlight technical specifications, performance data and certifications, instilling confidence in the reliability and effectiveness of your solar solutions.

Use Visme to create multimedia like videos and animations. This will give your audience a more in-depth understanding of your product's benefits.

Instead of sending the traditional PDF to clients and investors, you can create an interactive pitch and then share it with potential clients via a clickable link. You can also protect your presentation with a password for an added layer of privacy.

Marketing Automation Tool Presentation Template

From streamlining workflows to optimizing customer engagement, this template helps you highlight the benefits of your innovative solution.

Showcase real-life use cases, provide before-and-after scenarios and highlight success stories to demonstrate the tangible results your solution delivers. The template allows ample space to present data, metrics and analytics that validate the effectiveness of your tool in driving marketing success.

With Visme, you can track analytics for every presentation you send out, including sales pitch presentations. When you personalize each sales presentation and save it individually with the prospect's name, you can track activity in more detail.

Product Pitch Deck Template

Use this Product Pitch Deck Template to construct a compelling story about the value of your product in a few minutes. The template's sleek and professional style makes a great first impression. Your product's quality and ingenuity will shine through in the clean layouts, attractive images and clever use of color and typeface.

Establish credibility and set the stage for your product presentation by first outlining your company's mission, vision and market potential. Make a smooth transition into detailing your product's characteristics, functions and benefits, emphasizing how it addresses a pressing problem or satisfies a need in the market.

Make use of visual aids like charts, graphs and infographics to communicate your findings from market research, analysis of the competition and growth estimates.

Business plan users of Visme get access to the editor's dynamic fields functionality. This makes it easy to update numerous slides with the same content with one edit.

Newsletter Management Presentation Template

This template allows you to present information about how your product simplifies newsletter production, distribution and analysis in an appealing and persuasive format.

With its clean aesthetic, contemporary layout and well-considered color palette, this template will provide a stunning backdrop for your mail management system.

Show how your product has improved open rates, click-through rates and overall campaign performance with real-world examples, success stories and KPIs. There is plenty of room in the layout for you to showcase case studies and customer testimonials that attest to your system's success in boosting revenue.

To make this presentation more engaging, incorporate interactive elements like video, animation, hyperlinks and pop-ups in Visme’s editor.

Design Tool Presentation Template

Whether it's for web development or graphic design, this Design Tool Presentation Template can serve as a showcase for your innovative product.

Each slide in this template has been carefully designed to help you make your point and keep your audience interested. Describe your design tool's primary benefits, such as how it streamlines previously laborious tasks, inspires new ideas and increases output.

Exhibit real-world applications, case studies and success stories that illustrate the use and effect of your program. You can also display examples of your tool in action, such as completed design projects, before-and-after comparisons and visual portfolios.

With Visme’s AI writer , you can clear writer’s block and generate, edit or summarize text and copy for your slides and design. Simply type in your prompt and watch our AI writer create magic.

What Is a Good Product Pitch?

A good product pitch is a persuasive and concise presentation that effectively communicates the value and benefits of a product to potential customers or investors.

To craft a compelling product pitch, start by identifying the challenges or problems your target audience is facing and then present a solution through the product you are offering using facts and statistics to support your points.

How Long Is a Product Pitch?

The length of a product pitch can vary depending on the context and audience. However, the ideal duration is typically short. It is recommended that a product pitch last between 10-15 minutes.

The ultimate goal of a product pitch is to effectively communicate the value and benefits of the product without overwhelming or losing potential investors' attention. By keeping the pitch concise and focused on key points, you have a better chance of conveying the necessary information easily.

What Should Be Included in a Product Pitch Presentation?

When crafting a product pitch presentation, your objective is to deliver a clear message that highlights your product's unique value proposition, market potential and competitive edge.

Here are some elements to include:

• A catchy title and introduction
• A problem statement highlighting the problem your product addresses.
• The Unique Selling Points (USP) of the product and features that set it apart from the competition
• Data and facts to back up your pitch and make it more credible
• Your company's model, marketing and sales strategy, financial projections and roadmap to success.
• A Call to Action.

How Do You Start a Product Pitch Presentation?

The beginning of a product pitch presentation is critical in order to capture your investors' attention and introduce them to the worth of your product. Hence it's important to start off with an intriguing story or statistic that relates to their specific industry and reflects the problem your product solves. This will lend credibility to your presentation and demonstrate that you comprehend their distinctive challenges.

Create Winning Product & Service Pitches with Visme

In today's competitive business landscape, the ability to create winning product and service pitches is crucial for success.

Visme provides an all-in-one solution that empowers individuals and businesses to craft excellent presentations that leave a lasting impression. Whether you're a seasoned professional or a novice presenter, Visme offers the tools and resources necessary to elevate your pitches to new heights.

Furthermore, Visme's collaborative features enable teams to work seamlessly together, streamlining pitch creation and fostering creativity. The real-time collaboration capabilities ensure everyone can contribute their ideas and expertise, resulting in a cohesive and impactful pitch.

Take advantage of Visme's presentation software to create outstanding product pitches.

Put together a compelling product pitch in minutes without prior design skills

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About the Author

Olujinmi is a Content writer for Visme who creates human-first SEO content. She loves helping businesses smash their ROI goals with strategic content development and optimization. When she’s not writing, you’ll find her composing songs.

Wideo » Blog » Video Marketing » Top 3 Secrets of A Successful Product Presentation

Top 3 Secrets of A Successful Product Presentation

by mngwide | Video Marketing , Wideo Tips

A great product presentation blends two important components: the presenter’s delivery of the information and the visuals that illustrate it.

Pitching your product ideas to investors and colleagues means packaging information into a presentation that persuades your audience to take action. This is what ultimately makes a successful presentation.

So what steps can you take to create a great product presentation?

Be straightforward.

Being clear about what your product is and how it helps your viewers is they key to capturing people’s attention and maintaining it. People are not likely to engage with the presentation in the first place if they’re not clear what it is, and more importantly, why it’s relevant. It can be hard to be straightforward and showcase value, so you might want to consider to hire presentation writing services for the best results.

How would you describe your product or service? Trim that description down to the essentials. Buzzwords or jargon can add a flashy element, but in a presentation that is meant to be precise, they can create confusion for the audience or even detract them from your business.

Try breaking up your presentation into more scenes to highlight certain words or ideas. Use visuals to complement your message in the right moments so that the viewer leaves the presentation with a clear idea of who your are, what you do and how, and why your business over the competition.

Pro-tips for an understandable, focused presentation:

• Start with Why, Who, What
• Avoid buzzwords

Be memorable.

A clear but catchy presentation is a memorable one. Leave the audience with a clear takeaway. What major problem does your product solve? Instead of listing features that solve this problem, show them how.

It helps to think of your product presentation as a story to tell . You’re not just presenting facts; you’re narrating the story of the ways your product fixes a pain for the viewer. By breaking it down into a beginning, middle, and conclusion, you allow the audience to develop an understanding of what your business is about.

Pro-tips for a memorable presentation:

• Tell a story
• Don’t list features, build a narrative with the benefits
• Use animations for visual impact

Be emotional.

What I mean is: Relate to your audience’s emotions; don’t just tell them a list of facts. Your product presentation can have statistics, charts, and data visualization, however, if it doesn’t appeal to emotions, chances are it will fail to inspire any sort of action from the viewer. Emotional connection is what brings your presentation to life and what ultimately moves people.

Pro-tips for creating emotion:

• Use anecdotes or a real-life story to tie your themes together
• Match the design and feel of product presentation to the tone of your presentation

Is your business ready to discover the power of video? Try Wideo marketing video maker and create your own videos today. 

For more tips and templates: Product Video Maker

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More From Forbes

The art of product presentation: three key points of a powerful message.

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Marketing Director at Sellvia , developing and guiding promotion strategies for the company’s brands.

It goes without saying that every product introduced to potential customers must be of value to them. But exactly how do you explain it to the audience, especially if your offer is a technically complex or unfamiliar one? What are the key messaging points you should focus on?

In my experience, there are three core reasons for a person to purchase your product:

• To battle their insecurities.

• To get rid of pain (literally or figuratively).

• To save (or gain) money.

Whatever offers you’re rolling out, it’s possible to market them in a way that would cover at least one of these areas. You might think your product has nothing to do with your customers’ insecurities or pain. But in reality, ticking all three boxes is the goal—and that’s the positioning approach you can apply to your product offer as well.

Issue No. 1: Insecurity

Taking many shapes and forms, this can overcloud your customers’ lives and essentially stop them from making ambitious life plans and setting larger goals. Can your product change this mindset and offer an actual solution? It can.

Key Points To Consider

In a world where an individual is largely expected to meet certain criteria in order to belong to a specific community, it’s not uncommon for people to feel they’re not exactly fitting in. Your goal here is to identify the groups and movements your customers would like to associate themselves with and see how your product can make them one step closer to the desired state.

In working with current and prospective online business owners, we’ve found that many of them don’t identify themselves as actual entrepreneurs, as they feel they lack proper experience and business insights. For many, the competitive nature of online business is a decisive factor, as they feel they don’t have much knowledge to successfully stand up to their rivals.

This is why “zero competition” is one of the key points of our messaging. Aiming at new and prospective online business owners, we let them get custom-designed items ready to be sold on Amazon and in independent e-commerce stores. Think of ways to create a one-of-a-kind offer that’s highly competitive by nature and serves as an additional advantage to the customer.

Issue No. 2: Pain

If not taken literally as physical discomfort, pain can be interpreted as any inconvenience a person faces when dealing with daily routine or completing a nontypical yet important task. This is probably the easiest concept to tackle with your product messaging since whatever it is you’re selling, you’re positioning this product as simplifying some life experience for your customer.

What is the core reason your product exists? Obviously, you have introduced it to the market because it has some unique feature or area of use that’s not covered by alternative offers and that you can tap into. But which of the customers’ issues, exactly, are you expecting to solve with your offer?

Your goal is to highlight this major problem in your product message and to make it sound authentic to your audience. Forced or made up pain points will simply not be relatable, which is why it is crucial to stay in constant contact with your potential customers through social media communication, one-on-one conversations and personal support. Understanding real users’ concerns will allow you to come up with an engaging and convincing product message.

Our service page illustrates that prospective business owners can focus on what they love instead of dealing with production-related matters of designing items, manufacturing, storing, packing and shipping them. This way, the service page presents starting an online business with unique products and Amazon integration as a task that can be outsourced safely. Find ways to address concerns in engaging messaging. Illustrating clear benefits for consumers can lead to overall better business execution.

Issue No. 3: Lack Of Money

Are your buyers investing in your product because it will save them money (directly or indirectly) or improve their financial situation? This definitely is a valuable aspect to appeal to in your product messaging.

Make sure not to include any misleading statements, false promises or unverified data in your message as you must keep it ethical and legal. Stick to the facts that make your value proposition unique.

For instance, our service page exactly details the ways it can help a new entrepreneur—from low financial risks to a reduction in waste to lower transportation and warehousing costs. Clearly demonstrate the value you provide your consumers so the cost of your product is in fact justified.

By composing an impactful message to introduce your product to the market, it’s entirely possible to tackle several types of consumers’ purchasing motivation. It is an exciting challenge to present your offer from multiple points of view, keeping your audience’s insecurities, troubles and worries in mind. With thorough market research and continuous customer communication, you will be able to find just the right words to deliver your life-changing message.

Forbes Communications Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?

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What are Product Demos and How to Use Them Effectively: 6 Examples

10 min read

Product demos are a crucial part of the sales process. This is true whether you’re adopting a sales-led or product-led growth approach.

They allow businesses to showcase their products and demonstrate how the product can solve a prospective customer’s problems.

An effective demo can, thus, help you generate leads and close deals.

In this article, we discuss what a product demo is, why they’re important, and how you can create them. We also highlight 6 examples of successful SaaS demos.

• A product demo is a video or interactive presentation that demonstrates a product’s features and benefits.
• There are many different types of product demos in SaaS, but the most common ones are product demo videos, live product demos from a sales team, product tours, interactive demos, and pre-sign-up product demos.
• When creating product demos, it is important to keep them interactive and tailored to the needs of the audience, demonstrate the product’s benefits , and end with a clear call to action.
• To determine the type of product demo you need, you must consider your approach to growth marketing ( sales-led vs. product-led) , the complexity of your product, and your onboarding method (high or low touch).
• An effective product demo can be the difference between a high-performing and a low-performing sales team. It increases your conversion rate which, in turn, boosts your revenue.
• To create a product demo, you’ll first need to decide on the type of demo suitable for that step of the buyer’s journey .
• Next, you’ll need to select a tool for creating the video, plan out your video script, and record.
• You can find good examples of SaaS product demos in Grammarly’s dummy content editor, Airtable’s captivating 2-minute sales video, SurveyMonkey’s template library, and more.
• To learn how Userpilot can help you deliver your product demonstration to the right audience at the right time, book a Userpilot demo today.

What is a product demo?

A product demo or product demonstration is a presentation that demonstrates the value, benefits, and uses of your product or software. Its main objective is to showcase your product’s features and capabilities and position it as an effective solution for your prospective customer.

Types of product demos in SaaS

The primary purpose of a product demonstration is to show value and educate users.

However, there are different product demo types in SaaS, each with its unique purpose. Some of the most common types include:

Product demo videos

A product demo video is a video that demonstrates how a product works and highlights its key features. It is used in the acquisition stage to help businesses educate potential customers about their products and close deals.

These video demonstrations often sit on websites and landing pages or are used in ads to showcase the product, capturing the potential customer’s attention and encouraging them to learn more about the product.

Good demo videos are engaging and easy to understand. They should also contain a clear call to action, such as signing up for a free trial or contacting you for more information.

Live product demos from a sales team

Unlike demo videos, live demonstrations from one of your sales reps are a lot more personal. They are a powerful way to engage a potential customer and show them how your product can solve their problems.

Live demos can be delivered in person, making it particularly useful for complex products. But they can also be delivered one-on-one via video conferencing or to multiple potential customers via webinars.

When properly executed, a live demo can be a great tool for generating leads.

They’re also powerful tools for showcasing how your product meets the customer’s needs and can help you close deals.

Product tours

A product tour is a pre-recorded demo video used to onboard new users. It is typically presented immediately after a user signs up to introduce them to the product’s key features and help them get started with it.

A wonderful addition to an onboarding toolkit, product tours help new users reach activation before they lose interest. They ensure that these new sign-ups know exactly how to extract value from your product.

These tours can be delivered in-app within the product or as a video tour. While in-app tours are more popular, video tours can be very helpful for more complex products with a lot of features.

Good product tours are concise, engaging, and specific to the target audience. When done correctly, they increase user engagement, eliminate friction in product and feature adoption, and reduce customer support costs.

Interactive demos

Interactive demos are a type of product demo that enables users to engage (interact) with the product while learning about it.

They are called “interactive” because customers experience the product’s value in real time as they click through the prompts. As a result, they are more engaging and immersive than your typical product demonstration.

An interactive demo, for example, may give you access to a demo account of the product with some dummy data. Using this demo data, users will experience firsthand how the product’s key functionalities work.

Note, though, that these are different from interactive product tours. Unlike product tours , which are designed for new users, interactive demos are sales and marketing materials used to show prospects the product’s potential.

Pre-sign-up product demonstration

A pre-sign-up product demo is a sales demo that’s presented to potential customers before they sign up for a free trial or purchase a product.

These are increasingly used in SaaS in place of product demo videos to generate leads and interest in a product. Much like a demo video, it can also be used to educate potential customers about a product’s features and benefits.

Pre-sign-up demos are often delivered as interactive, self-guided demos that allow prospective customers to explore the product independently.

Regardless of your chosen product demo type, ensure you keep it interactive and tailored to the needs of the audience. A good demo must also demonstrate your product’s benefits and end with a clear call to action.

Which type of product demo should you use?

Ultimately, your choice of a product demonstration type will depend on your type of SaaS business and your product. Let’s consider how some of these factors may affect your choice.

Sales-led vs. product-led growth

If you’ve taken a product-led approach to growth marketing, you already know that your product is your biggest marketing tool. As a result, product-led SaaS businesses are more likely to use interactive in-app product demos.

This is a no-brainer as interactive demos demonstrate the value of your product by getting the user to engage with it.

If, however, you’ve chosen the sales-led approach to growth marketing, you need a demo video that optimizes your sales process. This makes sales demo videos an ideal option as they make your marketing content more engaging.

High touch vs. low touch onboarding

The low-touch engagement model relies heavily on self-service content and knowledge base resources to help users navigate their customer journey.

For this model, you would need automated video demonstrations to enable customers to onboard themselves and solve their issues.

This is very different from the high-touch onboarding model, which relies on one-on-one assistance with actual humans. This model requires your sales team to personally engage prospective customers and guide them to success .

As a result, high-touch onboarding favors live video demos by a sales rep to ensure your high-ticket clients are well taken care of.

The complexity of your product

A final consideration before selecting a type of demo will be just how complex your product is. Complex products have a longer learning curve and require more thorough guidance to succeed.

Although a live demo might sound appealing here, as it allows you to handle each client personally and answer their questions, it isn’t. The complexity of the product can make this endeavor time-consuming. It may also be difficult for the client to remember everything you discuss.

On the other hand, you can record several product demo videos and add them to your resource center. This resource center will serve as an online learning platform for your users.

Users will, thus, be able to locate any video they need (when they need it) and revisit them as many times as they have to.

The impact of product demos on conversion rates

A great demo is a huge difference-maker when it comes to the success of your SaaS business.

As part of your sales process, a carefully crafted and well-executed demo can be the difference between a high-performing sales team and an underperforming one.

Think of it this way…

According to this extensive survey by David Skok and KBCM Technologies, the average SaaS company has an annual contract value (ACV) of approximately $21,000 and performs between 4 and 11 demos each week.

For most B2B companies, the demo close rate is somewhere between 20% and 50%.

Assuming you conduct 8 demos a week with a conversion rate of 20%, this will amount to ~$1.75 million in sales per year. At a 50% close rate, however, your total sales generated will amount to ~$4.37 million per year.

This is a potential loss of ~$2.62 million in sales due to an underperforming sales process. Thus, by simply using the right demo in your sales pitch, you can significantly shore up your close rate and boost your revenue.

How to create a product demo

Clearly, creating an effective product demo is no easy task. The process for creating a successful demo video that addresses users’ pain points can be divided into two main steps:

Decide which type to use at each step across the buyer’s journey

As earlier noted, there are certain factors you must consider before deciding on the best type of product demonstration for you. Similarly, you’ll need different demo types at different stages of the buyer’s journey.

At the awareness stage, the buyer is still in the discovery process. Here, you can use a short demo video to quickly introduce the potential customer to your product and its benefits in an engaging manner.

At the consideration stage, the buyer is beginning to compare products, so you need to show more depth. Webinars and live demos can help you show potential customers how your product can solve their specific problems.

Finally, at the decision stage, potential customers need a personalized demo that demonstrates exactly how your product can help them achieve their goals. This can be a live demo, a case study, or a targeted recorded demo.

Put simply, the buyer’s journey and your position in the sales cycle determine the ideal demo to move the prospective customer along the funnel.

Use a tool to create your own demo video

Next, it’s time to create your own video. Before you begin, though, you’ll need to decide on the best tool for your chosen demo format.

For example, if you want to pre-record a demo video and share it with prospective customers, you’ll need tools like Loom, Screencastify, or Camtasia to record your screen and edit your videos.

If, however, you’ve opted for a live demo instead, you’ll have to decide between tools like Zoom, Google Meet, Vimeo, and other live-streaming platforms.

Once you settle on a product demo tool ,take the time to plan out what you want to say. Keep in mind that a good product demo video should be short and to the point. It should also show (not tell) viewers how your product benefits them.

Most importantly, it should be engaging, with quality visuals and a good story. Go over your story a few times before you start recording, and make sure to edit for errors.

SaaS interactive demo examples

Let’s now consider some examples of SaaS companies that have incorporated interactive demos into their sales funnel.

Example 1: Loom

Loom abandoned the use of many sales reps in favor of the low-touch onboarding model. For this, Loom uses multiple in-app video demos to show new sign-ups how to complete different tasks.

The videos are bundled together in a resource library that appears immediately after sign-up. They address different use cases of the software and demonstrate how users can use them to address their pain points.

Example 2: Airtable

Airtable’s product demonstration video is a classic in the SaaS space. In this brief 2-minute video, Airtable demonstrates several use cases, taking a broad approach that shows users how they benefit from the product.

To keep viewers engaged as the video progresses, the information Airtable shares becomes even more specific.

Airtable realizes that anyone who views the video for longer than a minute is most likely a qualified lead who wants to learn more. They treat them as such by sharing more specific tactics and features.

Example 3: Zendesk

Zendesk sets you up for success from the moment you view their landing page. One of two primary CTAs invites you to view a demo of the product, even before you sign up.

Once you accept the invite to view a demo, you’re taken through a minor onboarding survey to determine your use case for Zendesk. Then, you’re presented with an interactive tour environment with dummy data.

Depending on your profile and use case, you’ll find varying numbers of product tours, each addressing a unique feature of the Zendesk software.

Example 4: Salesforce

Salesforce designed an entire demo center full of product demo videos to help prospects understand what CRM is and how each of their products works.

The demo center uses a playlist of videos to demonstrate how Salesforce can help a sales team resolve some of their pain points.

Example 5: SurveyMonkey

SurveyMonkey demos their product by showcasing survey templates across different categories on their website. You can explore each template by clicking on it to see what the survey experience will be like for users.

They also provide a screen selector area so you can view the survey on a PC, tablet, or mobile screen.

Example 6: Grammarly

Immediately after signing up for Grammarly, you’re transported to a demo content editor. The demo editor contains content riddled with errors, with Grammarly immediately highlighting the errors and offering corrections.

Not only does this demonstrate Grammarly’s uses, but it also shows the new user how to get the best out of it.

Product demo videos may require a bit of work and careful planning to create. Once they’re live, though, they’re an effective marketing tool that can supercharge your sales pitch.

Once you’ve prepared your product demo, Userpilot helps you deliver it in-app at the time and place of your choosing. Book a Userpilot demo to learn more.

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How to excel at the activity we dread the most

Since product managers have no direct managerial responsibilities over team members and no tangible outputs in the same way a designer or developer might be able to say ‘here’s what I built this week’, PMs must instead rely on influencing and communication skills to build better products. Presentation skills, then, are a must-have. Let’s explore some ways in which product managers can become better presenters.

Tell visual stories

What’s storytelling? Here’s some help from the writers of South Park:

Stories are thrilling to listen to when unexpected things happen. Predictable is boring.

Managing the emotion of your presentation

You’ll need to strike a balance between being unpredictable and messy; in music, the melody of a song needs some predictability for you to be able to sing along but too much predictability makes for a dull tune and too much unpredictability confuses and disorientates. Aim to strike a balance so that your audience can second guess what’s coming some of the time but not always.

Map out the directional journey of your presentation to measure how predictable it is. Sudden changes in direction will prove to be the most effective way of capturing – and sustaining – your audience’s attention.

Before you present your next presentation, run through it with a colleague and stop at set intervals. Ask them if they know what’s coming next. If they can always predict what’s coming up next, think about how you might make your presentation more unpredictable.

A neat way to keep things unpredictable is to not show all you’re cards up front. If you’re presenting using a deck, don’t show all your bullet points. Instead start with a blank slate and animate items point by point into the deck. Otherwise, your audience will just read what’s on the deck ahead of time so that by the time you’re ready to talk about your next point they’ve already digested it and want you to move on. If they don’t know what’s coming next, they’ll stay more engaged.

Storytelling in product demos

If you’re presenting a new feature to team members, don’t just focus on the shiny bits of the finished product the user sees; instead, tell the story of what brought you to the solutions you created. Blood sweat and tears included.

The stories that product managers need to tell

Product managers can tell all sorts of stories. Here’s some that they might need to tell:

• Future product vision – what’s our north star?
• Technical dependencies – what technical challenges do we face?
• Org structure / reorgs – how do we optimise our team?
• Strategic decisions – what bets are we placing?
• Roadmap – what are we building?

Whatever it is you’re presenting, dig deep beneath the surface to find a story worth telling. And visualise it with diagrams or drawings that help bring the story to life.

Decide what you want to say

Before you start any formal piece of communication, particularly something that’s important, you’ll need to decide what it is you actually want to say.

We’ve all sat in presentations where we’re captivated not by the content of the presentation but by 2 critical questions: 1) when is this thing going to end, and 2) what am I going to have for lunch? If you don’t decide what you want to say beforehand, your presentation will end up a scrawling, unstructured mess.

People like hearing things in threes. Start by listing 3 key takeaways you’d like your audience to take from the presentation and structure your presentation around those key takeaways. Most people’s attention span is short. Really, really short, so don’t fool yourself into thinking that what you’ve got to say is so groundbreaking that it’s not susceptible to the human attention span. After 30-45 minutes, most of us are completely spent. We’re only human.

Separate your presentation from your script

When preparing presentation materials, there are 2 things you need to consider:

• What you want to say
• How you want to say it

A common mistake people make is to merge these two things together. This is a common error people make when presenting over Powerpoint. Instead of separating the things you want to say from the things you want to present, the two are mixed up into one big dumping ground.

Presentations work best when the materials you’re presenting can be referenced and explained without a stream of supplementary text on the same screen.

Decide what you want to say up front, and then pick the materials that support what it is you’re trying to say.

Your script should act as a script, and your deck (if you’re using one) is used to support what you’ve got to say.

If you’re giving a presentation over Zoom or in-person, keep your personal ‘script’ separate to the materials you’re presenting. For Zoom calls, this might mean having a separate digital device or notepad that you can refer to when you’re giving your presentation.

Pick your medium

Not all presentations need to be given using a deck of materials.

Other creative ways to give presentations include:

Pre-recorded videos

Decks with annotations

Live drawings

Documents with audio notes

Do presentations always have to be live? Not necessarily, if you work with teams across multiple locations you might want to opt for a pre-recorded video instead. These videos work best with 2 people; one asking the questions and one answering them. One way pre-recorded broadcasts can be a little dull.

An interesting use case for these is situations where you might not normally expect a presentation to happen. So, as a leader, you might usually send a monthly roundup of all that’s going on in your business, but instead, try mixing things up with a pre-recorded videos.

Decks can be dull, but annotations can weirdly bring them to life. Just as studies show that doodling in the margin of a book can help with retention, adding an extra layer of intimacy to a deck by adding some annotations can help the recipient feel more engaged.

Ditching the deck altogether might also be an option. With the gradual shift to remote working, recreating the whiteboard experience is difficult, but still possible thanks to the numerous digital collaboration tools available.

Whilst whiteboarding sessions are typically reserved for problem solving and idea generation workshops, the act of drawing things in real time can be curiously captivating.

I attended a UX conference once where the presenter was supported by a Walt Disney animator who drew in real-time. The result was strangely captivating. And whilst you don’t have to be a Walt Disney animator, even watching people who can’t draw scribble on a screen is strangely engaging.

OK, this sounds a little odd. As it becomes increasingly more normal to send your friends voice notes over WhatsApp, the same isn’t quite true yet for voice noting in a professional context. But why not buck the trend and add a personal touch to your documents or decks by including an audio snippet?

This works well for situations where you want to provide commentary but you’re in a rush or for when you want to demonstrate your desire to engage on a deeper level with folks you might not have much face time with. This could be offshore teams or members of the team you don’t get to talk to in real time as much as you’d like to.

Don’t be boring

Some people have naturally boring voices. Colleagues of mine used to tell me I had a ‘soothing’ voice but after listening to recordings of my voice I soon realised that when they said soothing, they actually meant drop dead boring. Nobody likes the sound of their own voice but mine, at the time, was truly coma-inducing.

In order to sound more professional I was subconsciously lowering the tone of my voice and avoiding anything that sounded what I perceived to be cartoonish. In reality, people quite like voices that vary in tone; anything else is just plain dull. Listen to news reporters and you’ll soon see what I mean. If you’re born with a naturally soothing (or boring) voice, like me, there are ways to change it when you’re presenting. Make an effort to change your tone of voice to keep things engaging.

Plant seeds of curiosity

One way to keep your audience engaged is to plant seeds at the start of your presentation by opening a loop and not closing it.

Start by planting a seed of curiosity. It might be that you casually pose a question to the audience or mention half a fact which people are interested in finding out more.

The seed is a loop that’s not closed and we’re all wired to want to close that loop. Starting a presentation by opening a loop can help your audience stay engaged. They really want to be able to get the answer to their questions.

Bringing it all together

In response to a Gallup poll which stated that public speaking is more feared than death, Jerry Seinfeild famously said that most Americans at a funeral would rather be in the casket than giving the eulogy. Whilst that might be a little extreme, giving presentations can certainly be a stressful experience. Ill preparation and boring people to tears can add to the stress. Give these little tips a try and hopefully the next time you present to your team, you’ll be remembered for all the right reasons.

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10+ Sales PowerPoint Presentation Examples To Get Inspired!

One of the biggest challenges B2B sales and marketing teams face is creating sales presentations that impress potential customers and lead to conversions.

So, what does an excellent sales presentation look like? Today, we'll explore some of the best examples to help you craft your own outstanding presentation. And that’s not all, we’ve interviewed our head of sales, Robert Juul Glaesel , to provide you with the BEST insights to unlock success. So…let's dive in!

We’ll be covering the following topics

What is a sales presentation?

Sales presentation vs. sales deck vs. pitch deck.

• Sales Presentation PPT Examples - and why they were successful

Sales Powerpoint Presentation Templates

Sales presentation video examples, get ready to create the best sales presentation: tips from our sales expert, unlock success: expert support for your sales presentation design.

Let’s start from the top! - Or, as always, you can skip to your preferred section.

A sales presentation is a crucial part of the sales process. It refers to a meeting where a sales team showcases their product or service , persuading potential customers to purchase.

This meeting typically takes place after initial contact with the prospects , either through marketing efforts, cold calls, or expressions of interest from potential customers themselves.

In this meeting, the sales team usually provides a comprehensive overview of the product or service. They address key points such as:

• What is the product or service?
• How is it used?
• What distinctive features does it have?
• What problem does it solve?
• Why is this their best option?

→ Free Download: 10+ Sales PowerPoint presentation template [Access Now]

The sales presentation and sales deck are pretty similar. On one hand, a sales presentation is designed to persuade potential customers about the value of your product or service. It typically includes detailed information about your product, its features, benefits, pricing, case studies, testimonials, and more.

On the other hand, a sales deck is essentially a condensed version of a sales presentation . It is usually concise and only includes key highlights.

In contrast, a pitch deck is a presentation created for investors to secure funding. It generally contains information about the company's vision, the problem it aims to solve, market opportunities, business model, and financial projections.

Sales Presentation PPT Examples: and why they were successful

Below are several sales presentation examples you can use as inspiration to create your own. Let’s look at each of them and see exactly why they were successful.

Spendesk is a powerful spend management platform designed to help users save time and money by offering a clear view of their company expenses. Their sales presentation is the definition of a successful sales presentation: it is incredibly clear and straightforward . It clearly defines the problem it solves and introduces you to the solution, highlighting how it stands out from the competition.

As you’ll see, this presentation is not overloaded with text - it's simple and easily shows you how the product works. And most importantly, it’s branded! Which is key for brand positioning and visual consistency .

To check it out, click here .

Reddit Advertisement Sales Presentation

Reddit's sales presentation is definitely one of a kind. By incorporating memes and other pop-culture images throughout their deck, they engage the audience and stay true to their brand identity . This approach not only resonates with the Reddit community but also sets them apart from mundane sales pitches.

The presentation not only provides valuable data and showcases the effectiveness of its product but also does so effortlessly, proving that a presentation does not have to be overly serious to be effective.

Click here to explore Reddit's engaging sales presentation.

Zuora, a SaaS platform for subscription billing, takes a compelling approach in its sales presentation. It starts by highlighting the industry's changing landscape , effectively showing the importance of adapting to these changes.

But Zuora doesn't stop there. Throughout their presentation, they also showcase what their platform can do for the audience and provide social proof to back it up . This includes quotes from CEOs and other business executives who have successfully used their platform to improve their subscription billing process.

See for yourself and check out one of the best sales deck examples here .

Drift, a web-based live-chat tool for sales and marketing, takes a unique approach to its sales presentation. They begin by highlighting a common problem that many businesses face : how traditional communication methods, such as email, calls, and forms, are insufficient.

The presentation then goes on to showcase how Drift can provide a solution to this problem. They demonstrate how their live chat tool offers a more personalized approach to communication that can lead to impactful results.

Check out Drift's impressive sales presentation here .

Salesforce, an integrated Customer Relationship Management (CRM) platform, provides a valuable lesson about creating sales presentations that convert . They start by explaining how the industry has undeniable changes and how we need to adapt to keep our businesses successful.

But they don't stop there. They continue showing us what things can look like, in other words, "the promised land," and how their product can change everything about how companies do things. And obviously, they finish with the greatest success stories from CEOs and clothes executives.

Click here to get inspired by the Salesforce presentation.

→ Free Download: 10+ Sales PowerPoint presentation PDF [FREE]

Snapchat Advertising

Snapchat Advertising's sales presentation stands out not only for its visually appealing design but also for its unique features. The presentation begins by emphasizing the vast reach of its platform and key age demographics, providing valuable insights for those looking to make the most of their marketing campaign .

In addition, Snapchat Advertising effectively compares itself to the competition, showcasing its unique features and advantages. And, of course, the presentation is visually branded with the company's iconic ghost character , making it instantly recognizable.

Check out their captivating sales presentation here .

Klima’s sales presentation is a special one. This climate change app’s presentation makes sure we know they are a company that focuses on “what truly matters.” It presents itself as a business with real, global impact.

And that’s not all. One standout feature of Klima's sales presentation is its visually appealing design. The slides effectively showcase the app's interface and demonstrate its key features. This visual representation really helps prospects consider getting an employee benefit with purpose .

Click here to get inspired by one of the greatest b2b sales deck examples.

Are you ready to create the best Sales PowerPoint presentation? We’ve got great news for you! Discover our sales presentation templates that you can download for exactly $0 .

Any of these templates could be a GREAT starting point for your next sales presentation . And what’s best…they are completely free for you to download at our Templates platform ! You’ll find not only these ones but also hundreds of other PowerPoint templates, for ANY industry, completely at your disposal.

Sales presentations can take various forms, including videos. Video presentations can effectively engage and captivate the audience by combining visual content, audio narration, and sometimes animations or graphics. Here are a few examples of sales presentations that are delivered in video format:

Medallia's video presentation showcases the effectiveness of using video to clearly represent their platform. The video highlights the platform's features, demonstrating how it can be a powerful tool for businesses.

By utilizing video, Medallia effectively shows viewers what the platform looks like and what they can expect to access and analyze in terms of data. The detailed exploration of each feature gives potential clients a comprehensive understanding of the platform's capabilities and how it can benefit their business.

Click here to check it out.

Moodcaster, a digital casting platform, starts with the main problem: how time-consuming castings can be and how tedious auditions are . It then shows you how they can be a great solution and how the platform works.

This video presentation truly shows what the client can expect when using the platform , by showing the process step-by-step. And if they are not convinced yet, it ends up listing all the fantastic features it has one by one, leaving the best impression.

Click here to view Moodcaster’s incredible video sales presentation.

Viable, the pioneering experience analysis platform, doesn't just identify the problem you're facing; it swiftly transitions to showcasing how they can provide the solution . They offer a real-time demonstration of how their platform works, providing concrete insights into how it can improve your business.

Finally, they conclude by highlighting all the advantages, features, and versatile applications that can benefit your specific needs.

Click here to take a look at Viable’s video sales presentation.

We know that creating the best sales presentation is key for your business. So, in order to provide valuable insights, we consulted Robert Juul Glaesel , head of sales at 24 Slides, who understands the importance of a good presentation for your business.

Let’s take a look at some insights from our head of sales:

Insight #1: Take elements out instead of adding elements in

Remember that quality is always more important than quantity . So, keep in mind not to overload your presentation with excessive text, because your audience’s attention will go directly there, instead of your speech. In Robert’s words:

“If you incorporate too many elements, it results in clutter, obscuring the main message and making it more challenging for the presenter to effectively convey their message.”

Insight #2: Don’t rely on your slides

We know this might sound counterintuitive, given that all this article is about creating your presentation, but remember that the presentation and the story are yours . As Robert says:

“Make sure that your presentation supports your story, it shouldn't tell your story. You, as the presenter, are the storyteller. Therefore, presentations should emphasize key points.”

Bonus insight #3: Brand your sales presentation !

This is one of your most crucial presentations; it should reflect who you are . There should be consistency between what they see on your website, social media, etc., and what they will see in this presentation. So, it is extremely important that you show that you care about your image and pay close attention to detail.

Creating a sales presentation is an incredibly important task, so it's best to leave it to the experts. Here at 24Slides , we can assist you in creating an amazing sales presentation that perfectly aligns with your brand. All you need to do is share the content you want to include and your brand guidelines. In less than 48 hours, you'll have your presentation ready for sales!

Want to learn more? Check out these articles!

• The Best Sales Presentation Services for Winning Sales Decks
• How to Create the Perfect B2B Sales Presentation
• Learn How to Start an Effective Sales Presentation
• Top 20 Free Templates for Corporate and Business Presentations
• +20 Self Introduction PowerPoint Templates: Download for free!

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Product Presentation

A product presentation is a formal introduction about a product or category of products that a business gives to potential customers, investors, or other market stakeholders.

What Is a Product Presentation?

Having a great product is one thing, but helping consumers understand the product is another thing entirely. A product presentation can help, as it involves outlining a product's key features, benefits, and capabilities to potential customers or investors.

The most critical part of a product presentation is explaining what the product is and how it works. After building that foundation, businesses can expand to discuss how the product meets a customer's need, how it solves a particular pain point, and how it will fit within the current market or product category.

Businesses can deliver product presentations in person in a focus group or conference, or they can share their presentation on a website to drive online traffic. A strong product presentation can help a business gain a leg up on its competition by winning over segments of customers, garnering investor trust, or conveying a brand story.

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What is a Product Demonstration? Types, Features, & Benefits

In today’s fast-paced digital landscape, grabbing customers' attention is an art form in and of itself, involving creativity and strategy. 

As businesses struggle to be heard above the noise, a powerful tool has emerged in the marketing world: product demonstration videos .

In this blog post, we'll explore the many advantages of incorporating product demo videos into your marketing toolbox. Whether you’re a startup looking to make a splash, or an established enterprise seeking to revitalize your brand presence, harnessing the power of video demonstrations can be the game-changer you've been searching for. 

Let’s look into why.

What is a Product Demonstration?

What is the purpose of a product demonstration.

• Engaging Visuals
• Demonstrations of Key Features
• Real-World Use Cases
• Interactivity
• Clear Call to Action
• Visual Engagement
• Clear Communication
• Demonstration of Use Cases
• 24/7 Accessibility
• Shareability
• Increased Conversion Rates
• Builds Trust & Credibility
• Live Demonstrations
• Recorded Video Demos
• Interactive Demos
• Animated Demos
• Testimonials and Case Studies
• Free Trials and Samples
• Virtual Reality (VR) Demos
• Augmented Reality (AR) Demos
• Introduction
• Problem Statement
• Solution Showcase
• Visual Assets
• Callouts and Text Overlay
• Demonstration Flow
• User Interface Navigation
• Testimonials or Social Proof
• Call to Action (CTA)
• Know Your Audience
• Keep It Concise
• Focus on Benefits, Not Features
• Tell a Story
• Show, Don't Just Tell
• Use High-Quality Production
• Include Callouts and Annotations
• Add a Human Touch
• Optimise for Mobile
• Include a Clear Call to Action
• What’s The Difference Between a Product Demo & a Sales Demo?
• Clear Understanding of Value Proposition
• Engagement and Interest
• Visual and Emotional Appeal
• Building Trust and Credibility
• Overcoming Objections
• Encouraging Action

A product demonstration is a display of how a product or service works, typically showcasing its features, functionality, and benefits. 

Be it app demos or any demonstration in general, they help viewers get a better understanding of your offering.

Product demos are commonly used by businesses to introduce new products to potential customers, highlight key aspects of existing offerings, and illustrate how their solutions can solve specific problems or meet particular needs.

There are many ways to do this, depending on the nature of the product and the target audience. They may include live presentations conducted by sales representatives, interactive online demonstrations, recorded video demos, or even hands-on experiences at trade shows or events.

The primary goal of a product demonstration is to provide potential customers with a clear understanding of what the product does and how it can benefit them.

By showcasing real-world use cases, demonstrating unique features, and addressing common pain points, businesses aim to engage and persuade prospects, ultimately driving sales and fostering customer satisfaction.

In this matter, when creating a  feature roadmap , product developers should align with the key aspects highlighted during demonstrations to meet customer needs.

What are The Features of a Product Demonstration?

Effective product demos typically have several key features to engage and inform the audience:

Make your product demo clearly communicate the purpose and value proposition of the product.

It should be easy for the audience to understand what the product does and how it can benefit them.

2. Engaging Visuals

Use visual elements such as graphics, animations, and videos to make the demo more engaging and memorable.

These visuals help to illustrate key points and demonstrate the product in action.

3. Demonstration of Key Features

Highlight the most important features and functionalities of the product, focusing on those that are likely to be of interest to the target audience.

This helps to showcase the unique selling points of the product and differentiate it from competitors.

Software demo videos are a great example of this.

4. Real-World Use Cases

Provide real-world examples and scenarios in which the product can be used.

This helps the audience understand its practical applications and benefits.

This also makes the demo more relatable and demonstrates how the product can solve specific problems and meet specific needs.

5. Interactivity

Interactive elements such as clickable prototypes or live demonstrations allow the audience to actively engage with the product during the demo.

Interactive videos can help to create a more immersive and memorable experience and increase audience engagement.

6. Clear Call to Action

A product demo should conclude with a clear call to action, prompting the audience to take the next step, whether it's signing up for a free trial, contacting sales for more information, or making a purchase.

By incorporating these features into a product demo, you can effectively showcase your offering, engage your audience, and drive desired outcomes like increased sales and customer acquisition.

Benefits of Making Product Demonstrations

Product demo videos offer a multitude of benefits for businesses looking to effectively showcase their offerings and engage with their audience, such as:

1. Visual Engagement

Video is a highly engaging medium that captures attention more effectively than text or static images.

By presenting your product in a dynamic visual format, you can create a more immersive experience for your audience, keeping them engaged and interested in what you have to offer.

2. Clear Communication

Demo videos allow you to clearly communicate the features, benefits, and value proposition of your product in a concise and easily understandable manner.

This can help to overcome any confusion or ambiguity that potential customers may have about your offering, making it more likely that they will see its value and consider making a purchase.

3. Demonstration of Use Cases

Video demonstrations provide an opportunity to showcase real-world use cases and scenarios in which your product can be applied.

This helps potential customers to visualize how your product can solve their specific problems or meet their particular needs, making it more relevant and compelling to them.

4. 24/7 Accessibility

Once created, demo videos can be made available online 24/7, allowing potential customers to access them at their convenience.

This means that your product can continue to be showcased and promoted even outside of regular business hours, reaching a wider audience and maximizing your marketing efforts.

5. Shareability

Video content is highly shareable on social media platforms and other online channels.

By creating compelling demo videos, you can encourage your audience to share them with their networks, increasing your brand's visibility and reach organically.

6. Increased Conversion Rates

Studies have shown that including video on a landing page can increase conversion rates significantly.

So, make sure to use blogging or eCommerce landing page templates to add high-quality videos to your landing pages without any coding knowledge and enhance user engagement.

By incorporating demo videos into your sales and marketing materials, you can effectively guide potential customers through the buying process and encourage them to take action.

7. Builds Trust and Credibility

Seeing a product in action through a demo video can help to build trust and credibility with potential customers.

It allows them to get a better sense of what to expect from your product and can alleviate any concerns or doubts they may have about its effectiveness or reliability.

Overall, product demo videos are a powerful tool for businesses looking to showcase their offerings, engage with their audience, and drive conversions effectively.

By leveraging the benefits of video content, you can create a more compelling and persuasive marketing strategy that resonates with your target audience and helps you achieve your business goals.

What Are The Different Kinds of Product Demonstrations Out There?

Product demos come in various forms, each tailored to suit different needs, preferences, and target audiences.

Some common types of product demos include:

1. Live Demonstrations

Real-time presentations conducted by sales representatives or product experts either in person or through webinars.

Live demos allow for direct interaction with the audience, answering questions in real time and customizing the presentation based on audience feedback.

2. Recorded Video Demos

Pre-recorded videos showcasing the product's features, benefits, and functionalities.

Recorded demos can be hosted on your website, and social media channels, or shared via email, allowing potential customers to access them at their convenience.

Here's an example from Apple .

Leave it to the geniuses at Apple to take something as simple as a product demo video and hype it to mind-blowing proportions.

Their demo video for Airpods is typically minimalistic and slick, but still breathtaking and detailed, saying a lot with very little.

It just goes to show the kind of potential you can unlock with this format.

3. Interactive Demos

Interactive videos allow users to actively engage with the product through clickable prototypes, simulations, or guided tours.

They provide a hands-on experience, allowing users to explore the product's capabilities and features in a self-paced manner.

4. Animated Demos

Animated demos use animated graphics, illustrations, or explainer videos to demonstrate how the product works and highlight its key features.

Animated demos are visually engaging and can simplify complex concepts, making them easier for the audience to understand.

Here's an example from Slack to drive the point home

Slack used the power of slick, friendly animation with bright colors and clean graphics to explain their Canvas offering.

Animation gives you the freedom to do things not easily possible anywhere else. It’s also attention-grabbing and holds your interest from start to finish.

5. Testimonials and Case Studies

Testimonial demos feature satisfied customers sharing their experiences with the product and discussing how it has helped them solve specific problems or achieve their goals.

Meanwhile, case study demos provide in-depth analyses of how the product has been implemented in real-world scenarios, showcasing its effectiveness and impact.

Have a look at this example from WHOOP to get a better idea.

This is a great example of how you can do a product demo in the form of a testimonial video.

It’s presented as a short amateur review by a typical user, rather than a professionally-produced ad piece.

The user explains how the WHOOP health and fitness tracker kept track of her stress levels while watching an exciting sporting event, something most of us can relate to. It’s simple, efficient, and honest– and that’s why it works so well.

6. Free Trials and Samples

Offering free trials or samples of your product allows potential customers to experience it firsthand before making a purchase decision.

Free trials give users the opportunity to test the product's features and functionalities in their own environment, helping them evaluate its suitability for their needs.

7. Virtual Reality (VR) Demos

VR demos provide an immersive experience that allows users to explore and interact with the product in a virtual environment.

This is especially true in fields like virtual reality in medical training , where realistic simulations are crucial for effective learning and practice.

VR demos are particularly effective for showcasing physical products or environments that are difficult to replicate in traditional demos.

8. Augmented Reality (AR) Demos

AR demos overlay digital content onto the real world, allowing users to visualize how the product would look and behave in their own environment.

AR demos are often used for products like furniture, clothing, or home decor, allowing users to see how the product would fit or look in their space.

We'll let IKEA put things into perspective.

They say that you should always aim to “show, don’t tell.”

And this deceptively simple demo does away with the hype and marketing jazz that we’re all used to, simply announcing what it does and showing the app at work.

By leveraging these different types of product demos, businesses can effectively showcase their offerings, engage with their audience, and drive conversions effectively.

The key is to choose the demo format that best aligns with your product, target audience, and marketing objectives.

What Should You Include in Your Product Demo Videos?

When creating a product demo video, it's essential to include certain elements to ensure that it effectively communicates the value proposition of your product and engages your audience.

Here are some key elements that should be included in a product demo video:

1. Introduction

Start the video with a brief introduction that grabs the viewer's attention and sets the stage for what they are about to see.

Clearly state the name of the product and provide a brief overview of what it does.

2. Problem Statement

Identify the problem or pain point that your product addresses.

This helps to establish context and relevance for the viewer, making them more receptive to your solution.

3. Solution Showcase

Demonstrate how your product solves the problem identified earlier.

Showcase its key features, functionalities, and benefits, highlighting what sets it apart from competitors.

4. Use Cases

Provide real-world examples or scenarios in which your product can be used.

Show how it helps users achieve their goals or overcome challenges, making it more relatable and compelling.

5. Visual Assets

Use visuals such as screenshots, animations, or graphics to illustrate key points and enhance the viewer's understanding of your product.

Visuals help to keep the audience engaged and make the information easier to digest.

6. Callouts and Text Overlay

Include callouts or text overlays to emphasize important points, highlight key features, or provide additional context.

This helps to reinforce your message and ensure that important information doesn't get overlooked.

7. Demonstration Flow

Structure the demo in a logical sequence, guiding the viewer through the product's features and functionalities in a step-by-step manner.

Make sure to cover the most important aspects of the product and address any common questions or concerns that viewers may have.

8. User Interface Navigation

If your product has a user interface (UI), demonstrate how it works and how users can navigate through it.

Show common actions and workflows, making it clear and intuitive for viewers to understand how to use the product.

9. Testimonials or Social Proof

Incorporate satisfied customer testimonials or reviews from reputable sources to build credibility and trust.

Social proof helps to validate your product's effectiveness and can sway potential customers toward making a purchase.

10. Call to Action (CTA)

Conclude the video with a clear call to action prompting viewers to take the next step, whether it's signing up for a free trial, contacting sales for more information, or making a purchase.

Make it easy for viewers to act on their interest in your product.

By including these elements in your product demo video, you can create a compelling and informative presentation that effectively showcases your product's value proposition and motivates viewers to take action.

Effective Product Demonstration Video Tips

Here are some tips for creating an effective product demo video that captures attention, engages your audience, and drives results:

1. Know Your Audience

Understand who your target audience is and tailor your demo video to address their needs, pain points, and preferences.

Speak their language and focus on showcasing how your product can solve their specific problems or meet their particular needs.

2. Keep it Concise

Attention spans are short, so keep your demo video concise and focused.

Aim for a duration of 2-5 minutes to ensure that you capture the viewer's attention and deliver your message effectively, without overwhelming them with too much information.

3. Focus on Benefits, Not Features

Highlight the benefits of your product rather than just listing its features.

Show viewers how your product can improve their lives, save them time or money, or help them achieve their goals.

Focus on the value proposition and what sets your product apart from competitors.

4. Tell a Story

Create a narrative arc for your demo video to make it more engaging and memorable.

Start with a problem or challenge that the viewer can relate to, then introduce your product as the solution.

Show how your product addresses the problem and leads to a positive outcome, such as increased productivity or satisfaction.

5. Show, Don't Just Tell

Use visuals and demonstrations to show how your product works rather than just talking about it.

Incorporate screenshots, animations, or real-world examples to illustrate key points and make the information easier to understand.

6. Use High-Quality Production

Invest in high-quality production values to make your demo video look polished and professional.

Use good lighting, clear audio, and high-resolution visuals to ensure that the video is visually appealing and easy to watch.

7. Include Callouts and Annotations

Use callouts, annotations, or text overlay to highlight important points, features, or benefits throughout the video.

This helps to reinforce your message and ensure that key information doesn't get overlooked.

8. Add a Human Touch

Incorporate personal touches such as a friendly voiceover or on-screen presenter to make the video feel more human and relatable.

This helps to establish a connection with the viewer and keeps them engaged throughout the video.

9. Optimize for Mobile

Many viewers will be watching your demo video on mobile devices, so make sure that it is optimized for mobile viewing.

Use large text, clear visuals, and a responsive layout to ensure that the video looks good and is easy to navigate on smartphones and tablets.

10. Include a Clear Call to Action

By following these tips, you can create an effective product demo video that effectively showcases your product's value proposition, engages your audience, and drives desired outcomes.

What’s The Difference Between a Product Demo Video & a Sales Demo?

The terms "product demo" and "sales demo" are often used interchangeably, but there are subtle differences between the two:

So while both product demos and sales demos involve showcasing a product or service to potential customers, the key difference lies in their focus and context.

A product demo is more general and educational, aimed at providing an overview of the product and its features, while a sales demo is more targeted and persuasive, focused on closing a sale by addressing the prospect's specific needs and concerns.

How Do Product Demonstrations Improve Conversion?

Product demo videos can significantly improve conversion rates by addressing key barriers to purchase and providing potential customers with a compelling and immersive experience.

But high-converting product demo videos have certain traits that make them effective.

Here's how product demos contribute to increased conversions:

1. Clear Understanding of Value Proposition

Product demos allow potential customers to see the product in action and understand its value proposition more clearly.

By demonstrating how the product works and how it can benefit them, demos help to alleviate any uncertainty or confusion, making it easier for customers to see the value in making a purchase.

2. Engagement and Interest

Product demos are highly engaging and can capture the attention of potential customers more effectively than static images or text descriptions.

By showcasing the product's features and capabilities in a dynamic and interactive format, demos keep customers interested and invested in learning more about the product.

3. Visual and Emotional Appeal

Videos are a powerful medium for evoking emotions and creating a connection with the audience.

Product demos can leverage visual storytelling techniques to create an emotional impact and appeal to the viewer's senses, making the product more memorable and desirable.

4. Demonstration of Use Cases

Product demos demonstrate how the product can be used in real-world scenarios, showing potential customers how it can solve their specific problems or meet their particular needs.

This helps to make the product more relevant and relatable to the customer, increasing their likelihood of making a purchase.

5. Building Trust and Credibility

Seeing the product in action through a demo video helps to build trust and credibility with potential customers.

It allows them to get a better sense of what to expect from the product and can alleviate any concerns or doubts they may have about its effectiveness or reliability.

6. Overcoming Objections

Product demos provide an opportunity to address common objections or concerns that potential customers may have about the product.

By showcasing how the product addresses these concerns and provides solutions, demos help to overcome barriers to purchase and increase confidence in the product.

7. Encouraging Action

Product demos often include a clear call to action prompting viewers to take the next step, such as signing up for a free trial, requesting more information, or making a purchase.

By guiding potential customers through the buying process and making it easy for them to take action, demos help to increase conversion rates effectively.

Overall, product demos play a crucial role in the conversion process by educating potential customers, building trust and credibility, addressing objections, and encouraging action.

By leveraging the power of product demos, businesses can effectively engage their audience and drive more conversions.

And there you have it, everything you need to get started on making great product demo videos for your offering!

It’s time to bring your ideas to life and make it real for your viewers.

Remember that video is more art than science.

So as we always say in our blogs, don’t be afraid to experiment and try different things and see what works specifically for you and your audience. 

What did you think? Is there anything that stood out to you in this blog? Anything we left out? Let us know in the comments!

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• The Ultimate Guide to Product Roadmaps
• Table of Contents

What is a product roadmap?

Why is a product roadmap important, who is responsible for the product roadmap.

• Building Product Roadmaps

How Your Roadmap Will Evolve as Your Product Matures

How do you plan what goes on a product roadmap, how to plan security and technical debt on your roadmap, how do you prioritize features for the product roadmap.

• More Roadmap Tips

How to Add Multiple Products to Your Roadmap

What is a roadmap in agile, what are the different types of product roadmaps, why is product roadmap software important.

• Presenting and Using Your Roadmap

How to Present Your Roadmap in 5 Steps

What is roadmap execution.

• Download Book

A product roadmap is a high-level visual summary that maps out the vision and direction of your product offering over time. A product roadmap communicates the why and what behind what you’re building. A roadmap is a guiding strategic document as well as a plan for executing the product strategy.

For examples and inspiration on building your first roadmap, browse our library of product roadmap templates .

The product roadmap has several ultimate goals:

• Describe the vision and strategy
• Provide a guiding document for executing the strategy
• Get internal stakeholders in alignment
• Facilitate discussion of options and scenario planning
• Help communicate with external stakeholders, including customers

For more on the basics of a product roadmap, check on this short video.

Ideally, your product roadmap should convey the strategic direction for your product. And it should also tie back to the strategy for the company. Within that framework, of course, is the general order of what you’ll be building.

Clearly articulating the product vision and strategy can make it easier to secure executive buy-in. It also ensures that everyone is working toward a common goal.

Product roadmaps encapsulate how the product strategy becomes a reality. They take many competing priorities and boil them down to what’s most important, leaving shiny objects by the wayside in favor of work that moves the needles stakeholders really care about.

They’re also a source of inspiration, motivation, and shared ownership of the product and its successes. All the work individual contributors do often only make sense within the context of the product roadmap and knowing that plan and what the organization hopes it will bring can get naysayers onboard.

Product roadmaps are one of the few things almost everyone in the organization will be exposed to, as sales pitches, marketing plans, and financials are usually held closer to the vest. For many workers, it’s their only glimpse of where the product and organization are heading and why certain decisions were made. They provide a shared, common understanding of the vision, goals, and objectives for everyone in the company.

Product roadmaps also help organizations avoid chaos from reigning, pet projects from sliding into the implementation queue, and wasting resources on less important tasks. They are the beacon, the focal point, and the guideposts for everyone bringing the product to market.

Product roadmap creation should be a group effort, but the product management team should ultimately be responsible for their creation and maintenance. This combination of collaboration and discrete ownership gets stakeholders onboard while maintaining informational integrity and avoiding a free-for-all atmosphere.

Product management should begin with a clear understanding of both the product’s and the overall organization’s strategic objectives, which comes from the executive team. Then, with the desired outcomes in mind, product management can create the key themes for this portion of the product’s lifecycle.

Roadmaps support outcome-driven planning

Next, it’s time to dive into the backlog and see which items match up with those larger themes before engaging in a prioritization exercise with various internal (and potentially external) stakeholders to see what will have the biggest impact or greatest ROI. Once everything is sorted and ranked, the product team can then start slotting things in, checking in frequently with the implementation team to ensure the prioritized goals and themes of the roadmap are feasible and worth the effort.

As products evolve, they inevitably become more complex. They’re expected to do more, to serve additional cohorts, to integrate with other products and services.

Product roadmaps also go through an evolution of their own. A roadmap for a freshly-minted MVP differs significantly from a mature product on many fronts:

• Horizon: Startups have a much harder time predicting future requirements and opportunities for the products. Therefore their roadmaps probably won’t go too far in the future (or if they do it’s with some very large asterisks). Established products can make firmer longer-term plans. They have a better understanding of their customers and the market.
• Frequency: When you’re young and scrappy, you need to “always be shipping.” More mature products can space out their releases with less urgency.
• Dependencies: Startups can move quickly and break stuff. Mature products have a legacy to worry about, third-party integrations to maintain, and regression issues to contend with.
• Goals: A startup’s goals are very different from an enterprise product. The first is just trying to prove its viability, gain some traction, and grow. The latter will have more nuanced strategic objectives and more diverse targets.

A great roadmap has a tough bouncer working the door. To maintain credibility with stakeholders, the riff-raff needs to be kept at bay while only items deserving of a slot can make the cut. So keep the roadmap clear of any undeserving inclusions by applying a few filters : 

• Does it have actual value to users? If not, then save that space for something that does.
• Is there evidence of that value? Gut feelings and hunches are for amateurs. Well-documented facts should support this claim, and metrics should be driving feature decisions.
• Is there an owner? Every request needs a champion who understands the nuances and will continue to fight for it.

Every roadmap should include things that get the audience excited, such as new functionality and integrations. But there must always be a place for the less exciting need-to-do items as well.

Ignoring key topics such as scalability, cybersecurity , and technical debt is pennywise and pounds foolish. The product will eventually have to address those topics. If time isn’t allocated in the roadmap upfront for these things, it will feel more like an unexpected delay, slip, or poor planning than simply acknowledging upfront that you’ve got to eat your vegetables.

Roadmaps are the result of lengthy analysis, consideration, and deliberations. Once you set strategies and goals, it comes down to prioritizing features and enhancements based on a variety of criteria.  

There are multitudes of methods for prioritizing potential roadmap items. There are dozens of frameworks to choose from, from using OKRs , to MoSCow,  to the RICE Scoring Model . Regardless of which approach is ultimately selected, proper prioritization requires product teams to do their homework. Assess each item under consideration for value, level of effort, and opportunity costs.

Teams must also weigh the benefits of short-term wins versus making progress toward long-term goals . Any good roadmap will include a combination of both items. This ensures incremental gains are being seen regularly without pushing out the hard work required to advance the overall product strategy.

Roadmapping levels up its degree of difficulty when it involves multiple products. Now, instead of trying to convey a vision and plan for a single product, the roadmap must do so for lots of them.  

Not only is this a challenge from a pure real estate on-the-page perspective, but getting all the messages aligned isn’t always easy. There are often multiple product managers or teams involved. Each with its own tastes, vernacular, and terminology. Not to mention that the products themselves might be in entirely different stages.  

A note on roadmap alignment

Consistency is the key to pulling this off . Alignment on the roadmap style, legend, color coding, time horizon, and level of granularity are mandatory. And don’t forget about version control issues!

To make this easier, ProductPlan offers the Portfolio View feature . Each team manages its own product’s roadmap, but they’ll automatically roll up into a Portfolio View providing a single, consistent view of every product in the portfolio. Organizations can even include non-product roadmaps such as marketing, IT, and operations in the Portfolio View.

Before the prevalence of agile development methods, a product roadmap underwent much less fluctuation during the product’s lifetime. Depending on the organization, a roadmap’s time frame might be locked in for 18 months or longer.  

In the age of agile development, however, a roadmap has become much more of a living document. The roadmaps have far shorter timeframes and need more frequent adjustments to accommodate changing priorities and market opportunities. And Agile roadmaps may look a little different from more traditional single or multi-product ones.  

Keeping roadmaps current is one of the biggest secrets to success . An outdated roadmap only leads to confusion and false expectations. This confusion is why it’s essential to use a tool that makes it simple and easy to make frequent updates as soon as possible.

Before setting out to build a roadmap, its audience must be identified — this way, you can tailor the content, focus, and presentation to their needs.  

In an executive-facing roadmap, for example, the product vision is emphasized, along with its alignment with business goals. With a roadmap for engineers, however, there’s a stronger focus on specific features.

Here are four examples of roadmap constituencies, and the primary function the roadmap serves for them.

(Note: for these examples, we’ll assume your product is software, but the fundamentals of product roadmaps could apply equally if the product were physical or any other category of good or service.)

Internal roadmap for executives

For this audience, aim to secure buy-in for the product vision and to maintain support and enthusiasm throughout its development cycle.

These roadmaps should focus, therefore, on high-level strategic concepts — such as driving growth, new market penetration, customer satisfaction, or market position.  

Although similar to executives, investors and board members also require their flavor of roadmap. The emphasis must be on how the planned work will increase the value of the product (and company). It should illustrate how enhancements move vital metrics that matter most to that cohort.

Internal roadmap for engineers

These roadmaps often focus on features, releases, sprints, and milestones. They’re typically more granular in scope and shorter in duration than executive-facing roadmaps. For those using agile development methods, these roadmaps are often at the epic or feature level. However, product goals and themes should still be a component of these roadmaps.

Engineering roadmaps should include as much granularity as possible. Even though developers will focus less on product vision and revenue potential, it’s a smart practice to include relevant milestones and requirements other departments are facing. This way, developers understand specific deadlines and requirements.

Internal roadmap for sales

Sales teams will want to know how the product will help them sell more, so the focus here should be on a combination of features and customer benefits. Focus on how the product will benefit reps directly, as well as the user benefits they can communicate to their customers and prospects. Whenever possible, group similar features/items into themes that sales reps can discuss with prospects.

Use caution when sharing internal roadmaps with Sales. It is not uncommon for sales reps to share internal roadmaps with customers, as a way of closing a deal, generating interest, and keeping leads warm. Avoid having sales teams committing a product to a specific release date, by excluding release or launch dates in these roadmaps.

External roadmap for customers and prospects  

When designing a product roadmap for customers and prospects, the focus should be entirely on the product’s benefits to them. Because these are external documents, customer roadmaps should be visual, attractive, and easy to understand.  

It’s a best practice not to include the release or launch dates in external-facing roadmaps. Just as a sales rep sharing an internal roadmap with prospects can commit the team prematurely to a release date, external roadmaps run the same risk of over-commitment. Unless there’s certainty about the product’s availability date, it’s a good habit to avoid including dates in an external-facing roadmap.

Product roadmaps aren’t new, but they were created using inferior solutions that were created with other tasks in mind for much of their existence. Whether it’s project management tools, Gantt charts, or spreadsheets, this software might have produced product roadmaps with lots of data. Still, legibility was often an issue, and there were few visual cues to the casual reviewer as to what was necessary.

The challenge with some presentation tools

But product managers are no longer limited to these off-label uses of standard productivity software. Instead, solutions are created explicitly for building product roadmaps that boast features and capabilities that don’t exist elsewhere.

These tools unlock the ability to create visual, theme-based roadmaps that elevate the discussion above specific features and shift the focus to strategic goals. In addition, they eliminate out-of-date versions from circulating and being referenced by using a cloud-based viewer.

Product roadmapping software can also easily enable custom versions of the roadmap to be generated based on the particular audience it’s being presented to. They can also sync with other vital parts of the product stack to keep things up-to-the-minute accurate and alert stakeholders when changes are made.

Creating and maintaining roadmaps takes a lot of effort and attention to detail. But all that hard work might go for naught if the final product presentation doesn’t go well. So to make sure a roadmap is well received, product managers must lay the groundwork for success. 

1. Who should you share your roadmap with?

Product roadmaps can be shared with a wide variety of stakeholders, provided that the version being socialized is appropriate for the audience in question. That’s one reason why using tags and filters with a cloud-based, purpose-built product roadmapping tool can be so valuable.

Instead of circulating the same version of the product roadmap with everyone, product managers can quickly craft product roadmaps appropriate for the occasion. Of course, the master version has all the details, but what is specifically shown to each group is tailored just for them.

In general, a few key sets of stakeholders need to get their hands on product roadmaps. Starting at the top, the executive team will certainly need to review and approve the product roadmap at the outset of any major initiatives and receive regular status updates on how things are progressing. The key for them is understanding the major themes, expected outcomes, and how it aligns with the overall product strategy and helps the company improve its KPIs .

Roadmaps for the internal team

But other internal groups should see the product roadmap as well. For example, the implementation team (UX, engineering, QA, operations) should all be privy to the most detailed versions of the product roadmap as they’re tasked with key pieces of its execution. Sales and marketing are also critical stakeholders to share the product roadmap with to plan out their go-to-market activities for key releases and major new functionality.

Beyond the organization itself, the product roadmap has additional roles to fill. Customers and prospects may benefit from seeing a glimpse of what’s on the horizon and from seeing where their specific requests fall (or don’t fall) in the future. 

Press and analysts are another potential audiences for an extremely edited version of the product roadmap to get them excited about where the product is headed. Additionally, key strategic partners from technology providers to distributors and sales agents may also need access to align their activities with the plans for the product.

2. Know your audience.

Beyond tailoring the roadmap to the titles and roles of the crowd, product teams should understand their motivations, concerns, and hot-button issues. If the presenter doesn’t proactively address them (either in the roadmap or in the commentary offered during the presentation), they’re likely to be brought up and put the presenter on the defensive. So it’s best to get out ahead of those things as it speaks to preparation and keeps things from turning negative. 

Even better is previewing the roadmap with crucial decision-makers ahead of time. Getting them onboard and addressing their potential quibbles before the formal presentation can smooth the path for approval and buy-in. 

3. Focus on the narrative.

Storytelling is an essential part of effective product management . There’s no opportunity more apt for tapping into your inner Mark Twain than during a roadmap presentation.

Providing context, anecdotes, sources of inspiration puts the audience at ease. It also demonstrates how much thought and consideration were invested in the process.

And if there’s a compelling narrative for how each new theme, feature, and epic unlocks new potential for users, all the better.

4. Stay high level.

If a roadmap presentation spends most of its time discussing individual features, things have already gone off the rails. The strategy, goals, and themes are the key messages to convey. Specific features are implementation details that shouldn’t matter to stakeholders as long as a result is achieving objectives. 

5. Add some metrics to the message.

Everything in our data-driven world must be measurable, and roadmaps aren’t spared. The items on a roadmap should be improving the metrics the organization values and moving KPIs in a positive direction. When there’s a meaningful, measurable outcome for a particular initiative, it’s far easier to gain support than discussing vague and abstract endpoints.

A product roadmap is a vision, a strategy, and a plan. What it is not is a finished product. To get to that state of things, the product roadmap must be successfully executed.

That process has several key steps. The first is socialization to ensure the product roadmap and its objectives are clearly understood by the teams tasked with making it all happen. This includes UI/UX, engineering, architecture/IT, testing, and operations, as each plays a role in turning great ideas into actual products.

But making sure everyone is on the same page and then “throwing it over the wall” doesn’t guarantee the finished product will reflect those good intentions. So product management must remain involved throughout the design, development, testing, and deployment phases of the process.

Part of this is just being available when people have questions or need clarification or want to settle a quick judgment call. But it also requires proactive engagement from the product team, with frequent check-ins and conversations to ensure the plans are being faithfully executed and introducing new learnings and information as it becomes available.

Roadmaps during testing and deployment

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Why Republicans are calling Walz 'Tampon Tim' — and why Democrats embrace it

Rachel Treisman

Minnesota Gov. Tim Walz, pictured at a campaign rally in Philadelphia on Tuesday, is getting attention for a law he signed last year requiring public schools to provide free period products. Matt Rourke/AP hide caption

For more on the 2024 election, head to the NPR Network's live updates page.

Republican critics of Democratic vice presidential candidate Tim Walz have given him a new nickname: “Tampon Tim.”

After Vice President Harris announced her pick , Stephen Miller, a former adviser to former President Donald Trump, tweeted , “She actually chose Tampon Tim.” Chaya Raichik, who runs the far-right social media account Libs of TikTok, photoshopped Walz’s face onto a Tampax box.

#TamponTim pic.twitter.com/eBPyEOSWPC — Chaya Raichik (@ChayaRaichik10) August 6, 2024

“Tampon Tim is hands down the best political nickname ever,” tweeted conservative commentator Liz Wheeler. “It’s so… savagely effective. In one word tells you EVERYTHING you need to know about Tim Walz’s dangerous radicalism.”

The moniker refers to a law that Walz, the governor of Minnesota, signed last year, requiring public schools to provide menstrual products — including pads and tampons — to students in 4th through 12th grades.

The products are free for students, with the state paying about $2 per pupil to keep them stocked throughout the school year.

Takeaways from Tim Walz's introduction to the national stage

The law, which was the result of years of advocacy by students and their allies, took effect on Jan. 1, though students say the rollout has so far been smoother in some school districts than others .

It makes Minnesota one of 28 states (and Washington D.C.) that have passed laws aimed at giving students access to menstrual products in schools, according to the Alliance for Period Supplies.

The issue enjoys broad popular support: 30 states have eliminated state sales tax on menstrual products, and Trump himself signed a 2018 package that requires federal prisons to provide them.

But Republicans appear to be taking issue with the wording of the legislation, which says the products must be available “to all menstruating students in restrooms regularly used by students.”

Some Minnesota Republicans initially tried to limit the initiative to female-assigned and gender-neutral bathrooms, but were unsuccessful. Even the author of that amendment ultimately voted for the final version of the bill, saying his family members “felt like it was an important issue I should support.”

The bill’s inclusive language reflects that not all people who menstruate are women, and not all women get periods, which was important to those who lobbied for the legislation.

“It will make it more comfortable for everyone … then people can use whatever restroom they want without being worried,” Bramwell Lundquist, then 15, told MPR News last year.

But some in the Republican Party — which has increasingly promoted anti-transgender policies and rhetoric — see that aspect of the bill as a reason to attack Walz.

“Tim Walz is a weird radical liberal,” the MAGA War Room account posted on X, formerly Twitter. “What could be weirder than signing a bill requiring schools to stock tampons in boys' bathrooms?”

'Midwestern Nice' and 'Fun Dad' posts abound after Tim Walz is named VP pick

Trump campaign spokesperson Karoline Leavitt made a similar argument in a Tuesday appearance on Fox News .

“As a woman, I think there is no greater threat to our health than leaders who support gender-transition surgeries for young minors, who support putting tampons in men’s bathrooms in public schools,” she said. “Those are radical policies that Tim Walz supports. He actually signed a bill to do that.”

LGBTQ rights groups have cheered Walz’s selection and praised his track record, which includes a 2023 executive order making Minnesota one of the first states to safeguard access to gender-affirming health care, as dozens of states seek to ban it .

Walz, who once earned the title “ most inspiring teacher ” at the high school where he taught and coached football, hasn’t responded publicly to the “Tampon Tim” taunts. But he had strong words for his Republican opponents on Tuesday night.

“I'll just say it: Donald Trump and JD Vance are creepy and, yes, weird,” he tweeted , repeating the put-down he helped popularize in recent days. “We are not going back.”

Many on the left see “Tampon Tim” as a compliment

Democratic Minnesota Rep. Sandra Feist, the chief sponsor of the bill in the state House, sold it as a "wise investment" , explaining to her colleagues last year that “one out of every 10 menstruating youth miss school” due to a lack of access to menstrual products and resources.

She defended it again in a tweet on Wednesday morning, saying she was grateful to have partnered with Walz to address period poverty .

“This law exemplifies what we can accomplish when we listen to students to address their needs,” she wrote. “Excited to see MN representation at the top of the ticket!”

Feist ended the tweet with the hashtag #TamponTim.

Other Democratic figures have embraced both the hashtag and the policy behind it.

The case for free tampons and pads in schools

Many social media users responded that providing tampons in schools isn’t the bad thing that Republicans are making it out to be — and in fact, they see it as the opposite.

Former presidential candidate Hillary Clinton said it was “nice of the Trump camp to help publicize Gov. Tim Walz’s compassionate and common-sense policy,” adding, “Let’s do this everywhere.”

Former Georgia State Rep. Bee Nguyen said Walz, as a former teacher, understands how the lack of access to menstrual products impacts educational outcomes.

“This makes me an even bigger fan of Tampon Tim,” she added.

Nearly 1 in 4 students have struggled to afford period products in the United States, according to a 2023 study commissioned by Thinx and PERIOD. Experts say period poverty is more than just a hassle : It’s an issue of public and personal health, dignity and more.

The Minnesota students who lobbied for the bill testified last year about having to miss class because they were unable to afford menstrual products, being distracted from schoolwork and tests and feeling that adults didn’t take their concern seriously.

“We cannot learn while we are leaking,” high school student Elif Ozturk, then 16, told a legislative hearing in 2023. “How do we expect our students to carry this burden with them during the school day and still perform well? The number one priority should be to learn, not to find a pad.”

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Global partnerships fight to end child exploitation together.

"Marriott has long championed human rights and human trafficking awareness. Combating CSAM is an important extension of that work. The IWF provided the level of rigor we needed in a URL list, and Cisco's security technology provided the means to easily apply it."

Abbe Horswill, Director, Human Rights and Social Impact

Company: Marriott International

The NFL relies on Cisco

"From securing stadiums, broadcasts, and fans to protecting the largest live sporting event in America, the right tools and the right team are key in making sure things run smoothly, avoiding disruptions to the game, and safeguarding the data and devices that make mission-critical gameday operations possible."

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Cisco Cybersecurity Viewpoints

Set your vision to a more secure future with Cisco Cybersecurity Viewpoints. With specialized content from podcasts to industry news, you'll walk away with a deeper understanding of the trends, research, and topics in our rapidly changing world.