sample business plan for campground

Campground Business Plan Template

Written by Dave Lavinsky

Campground Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their campground businesses.

If you’re unfamiliar with creating a campground business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a campground business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Campground Business Plan?

A business plan provides a snapshot of your campground business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Campground Business

If you’re starting a campground business or growing your existing campground business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your campground to improve your chances of success. Your campground business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Campground Businesses

With regards to funding, the main sources of funding for a campground are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for campground companies.

Finish Your Business Plan Today!

How to write a business plan for a campground business.

If you want to start a campground or expand your current one, you need a business plan. The free campground business plan template below details the necessary information for how to write each essential component of your campground business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of campground business you are running and the status. For example, are you a startup, do you have a campground business that you would like to grow, or are you operating a chain of campgrounds?

Next, provide an overview of each of the subsequent sections of your plan.

• Give a brief overview of the campground industry.
• Discuss the type of campground you are operating.
• Detail your direct competitors. Give an overview of your target customers.
• Provide a snapshot of your marketing strategy. Identify the key members of your team.
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of campground you are operating.

For example, you might specialize in one of the following types of campgrounds:

• Seasonal campgrounds: Campers can reserve a campsite for a specified amount of time.
• Equestrian campgrounds: Specifically designed for campers on horseback.
• Year-round cabin campgrounds: Campers can rent out cabins any time of year.
• RV Campgrounds: Full hookup campsites with water, electrical, and sewer hook-ups.

In addition to explaining the type of campground you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of campers served, the number of campsites acquired, reaching $X in revenue, etc.
• Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal business structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the campground industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the campground industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your campground business plan:

• How big is the campground industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your campground business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your campground business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, schools, families, and corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of campground business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other campgrounds.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes other types of recreation destinations, other types of campgrounds, and other types of leisure activities.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of customers do they serve?
• What type of campground business are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you make it easier for your customers to acquire your services?
• Will you offer products or services that your competition doesn’t?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a campground business, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of campground company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide per day, per week, or season passes? Will you provide additional services such as RV hookups, boat rentals, or food and beverages?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your campground business. Document where your campground is situated and mention how the site will impact your success. For example, is your campground in a secluded mountain terrain, near a popular tourist attraction, or just outside the city? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your campground marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in local papers, radio stations and/or magazines
• Reach out to websites
• Distribute flyers
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your campground business, including answering calls, providing camp maintenance, taking reservations, and collecting payments.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to book your Xth camper, or when you hope to reach $X in revenue. It could also be when you expect to expand your campground to a new destination.  

Management Team

To demonstrate your campground’s potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing campgrounds. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a campground business.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will your campground business have 10 RV spaces available and will your per day rental fee be $50 per vehicle? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your campground, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a campground business:

• Cost of campground equipment and supplies
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your campground location permits and a list of testimonials from happy campers.  

Writing a business plan for your campground is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the campground industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful campground.  

Campground Business Plan Template FAQs

What is the easiest way to complete my campground business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your campground business plan.

How Do You Start a Campground Business?

Starting a campground business is easy with these 14 steps:

• Choose the Name for Your Campground Business
• Create Your Campground Business Plan
• Choose the Legal Business Structure for Your Campground Business
• Secure Startup Funding for Your Campground Business (If Needed)
• Secure a Location for Your Business
• Register Your Campground Business with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Campground Business
• Buy or Lease the Right Campground Business Equipment
• Develop Your Campground Business Marketing Materials
• Purchase and Setup the Software Needed to Run Your Campground Business
• Open for Business

Don’t you wish there was a faster, easier way to finish your Campground business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how a Growthink business planning advisor can create your business plan for you.  

Other Helpful Business Plan Articles & Templates

RV Park Business Plan Template

Written by Dave Lavinsky

RV Park Business Plan

You’ve come to the right place to create your RV Park business plan.

We have helped over 1,000 entrepreneurs and RV park owners create business plans and many have used them to start or grow their RV Parks.

What is an RV Park Business Plan?

An RV Park business plan is a plan to start and/or grow your RV park. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your full financial projections.  

What are the Main Types of RV Parks?

There are a number of different kinds of RV parks, some examples include:

• Traditional RV Park – a park specifically designed for RVs, with amenities such as hookups, laundry facilities, and recreation areas.
• Resort RV Park – a higher-end park with luxury amenities such as pools, hot tubs, and activities like golf or water sports.
• Seasonal/Year-Round RV Park – a park that is only open during certain times of the year or operates on a year-round basis.
• Franchise RV Park – a park that is part of a franchise system, allowing for brand recognition and support from the parent company.
• Converted Land/Boondocking Site – utilizing land or space to allow for boondocking, camping without hookups or amenities.
• Glamping Site – a more luxurious and glamorous camping experience, often offering amenities such as yurts or cabins.

No matter what type of RV park you plan to open, your business plan should outline your specific vision for a successful RV park business and how it will stand out from other RV parks. This can include unique features or amenities, target demographic and psychographic profiles, and marketing plan.  

How Do You Get Funding for Your RV Park Business Plan?

RV parks are often funded through small business bank loans. Personal savings, credit card financing and angel investors are also popular forms of funding. This is true for an RV Park business plan or business plan for campground.  

Sample Business Plan for a Profitable RV Park

Below is a template to help you create each section of a successful RV Park business plan.

Executive Summary

Business overview.

Custer’s Best RV Park is a new RV park located in Custer, South Dakota. The company is founded by Charles Carter, an RV park and campground manager who has over ten years of experience working in the RV Park industry. Charles began his career working as a campground attendant and worked his way up to a management position in an RV park and campground near a busy national park. Now that Charles has garnered a positive reputation for exceptional customer service, management, and budgeting skills, he is ready to venture out and establish his own RV park business – Custer’s Best RV Park. Charles is confident that his ability to find and retain highly effective RV park staff, optimize the budget, and build positive customer relationships will quickly garner demand from RV campers looking for the best RV park business in South Dakota. Charles plans on recruiting a team of experienced and motivated professionals to help manage the day to day complexities of running an RV park business – customer service, marketing, leasing and rent collection, budgeting and financial reporting, and cleaning and maintenance.

Custer’s Best RV Park will provide a safe, clean, and welcoming environment for RV campers with an extensive list of amenities and services to go along with each rental. Custer’s Best will accommodate both short-term vacationers looking for a convenient spot near Custer’s Park and people seeking a full-time RV living space. Custer’s Best RV Park will be the ultimate choice in Custer for RVers while being the best-priced RV park in town.

Product Offering

The following are the amenities that Custer’s Best RV Park will provide:

• Full-hookup service (electricity, water, sewer, WiFi)
• Clubhouse with full kitchen, fitness room, showers, laundry, library, and game room
• Camp store (food, beverages, toiletries, emergency kits, cleaning supplies, games, etc.)
• Swimming pool
• Children’s playground
• Campground and picnic area
• Guided tours of Custer Park and surrounding areas

Customer Focus

Custer’s Best RV Park will target all campers, tourists, vacationers, seasonal RVers, and full-time RVers looking for the most fun and convenient spot near Custer Park, South Dakota. No matter the customer, Custer’s Best RV Park will deliver the best amenities, services, and all-around welcoming environment.

Management Team

Custer’s Best RV Park will be owned and operated by Charles Carter. He has recruited an experienced marketer, Sally Smith, to be his marketing director and handle all aspects of advertising, marketing, and promotions for the RV park.

Charles Carter is a graduate of the University of South Dakota with a Bachelor’s degree in Business Administration. He has been working at a local RV park and campground for over a decade, beginning as a campground attendant and working his way up to campground manager. Charles’s organizational, problem solving, and communication skills have garnered him a reputation for being an effective manager.

Sally Smith has a Masters degree in Marketing from the University of South Dakota. Charles relies strongly on Sally’s sales and marketing expertise to promote the business and attract target customers. Sally has worked on multiple marketing campaigns for other recreation, campground, and RV Park businesses and will play an essential role in Custer’s Best RV Park management team.

Success Factors

Custer’s Best RV Park will be able to achieve success by offering the following competitive advantages:

• Friendly, knowledgeable, and highly qualified team of campground attendants available 24/7 to lead activities and tours, answer questions and provide information on the area, and perform cleanup and maintenance services when needed.
• Comprehensive list of amenities available to ensure campers feel welcome with all the conveniences of home.
• Custer’s Best RV Park offers the best pricing around. Their pricing strategy is the most cost effective compared to the competition.

Financial Highlights

Custer’s Best RV Park is seeking $220,000 in debt financing to launch its RV park. The funding will be dedicated towards purchasing the land and building out the facilities. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, utilities, and marketing costs. The breakout of the funding is below:

• Purchase of the land: $90,000
• Build-out of the RV Park, campground, store, and clubhouse:  $100,000
• Three months of overhead expenses (payroll, utilities): $110,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph below outlines the pro forma financial projections for Custer’s Best RV Park.

Company Overview

Who is custer’s best rv park.

Custer’s Best RV Park is a newly established full-hookup RV park and campground in Custer, South Dakota. Custer State Park, a 71,000 acre expanse of spectacular terrain packed with recreational activities such as hiking, mountain biking, and wildlife tours. Custer’s Best RV Park will provide the most amenities for the price, making it the first choice for campers in the area. Custer’s Best will provide a comprehensive list of amenities and services to suit both short-term vacationers and full-time RVers. Their full-service approach includes a comprehensive set of property oversight, maintenance, guided tours, as well as a clubhouse with laundry facilities, fitness center, showers, kitchen, and game room for campers to enjoy.

Custer’s Best RV Park will be able to manage camper onboarding, site maintenance, guided tours, leasing and rent collection for long-term campers, and campground activities. The team of professionals are highly qualified and experienced in RV park and campground management. Custer’s Best RV Park makes RV life convenient and enjoyable for its campers.

Custer’s Best RV Park History

Custer’s Best is owned and operated by Charles Carter, a former campground manager who has a Business Administration degree from the University of South Dakota. Charles has worked for an RV park and campground near a busy national park for over ten years. Charles’s tenure with the RV park and campground has given him the skills and knowledge required to start his own company. Charles has worked hard to grow a large network of industry professionals and RV enthusiasts ready to help promote the business to their friends and families.

Since incorporation, Custer’s Best RV Park has achieved the following milestones:

• Registered Custer’s Best RV Park, LLC to transact business in the state of South Dakota.
• Has a land contract in place to purchase the property from the current owner.
• Reached out to numerous contacts to include RV park attendants, managers, and RV enthusiasts to spread the word about the upcoming RV park in Custer.
• Began recruiting a staff of campground attendants, maintenance technicians, and security personnel to work at Custer’s Best RV Park.

Custer’s Best RV Park Services

• Full hookups (electricity, water, sewer, WiFi)

Industry Analysis

The U.S. Campground and RV Park industry is an estimated $6.2B market. RV camping is a popular recreation activity in the United States, with approximately 41M Americans participating in this recreation activity each year. According to the Recreational Vehicle Industry Association, there are approximately 30M RV enthusiasts, including RV renters, across the country, creating a niche market with an enthusiastic target audience. The RV industry continues to post increasing sales numbers year over year. According to Dun & Bradstreet, there are over 4,000 RV parks across the nation, with combined annual revenue of $2.8B.

The U.S. Campground and RV Park industry demands drivers include personal income and tourist travel. The industry is highly fragmented with 50 of the largest companies accounting for only around 30% of all industry revenue. Most RV park owners are privately held, single-location enterprises.

Profitability depends heavily on the occupancy rate and the effectiveness of the marketing campaign. RV park operators can gain a competitive advantage by offering diverse site offerings and amenities or by operating in desirable locations.

Customer Analysis

Demographic profile of target market.

Custer’s Best RV Park will target all campers, tourists, vacationers, and full-time RVers looking for the most fun and convenient spot near Custer Park, South Dakota. No matter the customer, Custer’s Best RV Park will deliver the best amenities, services, and all-around welcoming environment.

The precise demographics for Custer, South Dakota are:

Customer Segmentation

Custer’s Best will primarily target the following customer segments:

• In-state campers/vacationers looking for a place to stay near Custer State Park.
• Out-of-state tourists/vacationers looking for a place to stay near Custer State Park.
• RV enthusiasts/people looking for a semi-permanent/permanent residence for their RV.
• Seasonal RVers/people looking for a place to stay in Custer, South Dakota on a seasonal basis.

Competitive Analysis

Direct and indirect competitors.

Custer’s Best RV Park will face competition from other RV parks with similar business profiles. A description of our direct competitors is included below.  

Kuster Kamps RV Park

Kuster Kamps RV Park provides full-hookup RV rentals. Located in Custer, the Kuster Kamps RV Park is able to provide a convenient location for campers headed to Custer State Park. Their list of services include full-hookup accommodations including utilities, water, sewer, and internet, picnic tables and tent campgrounds, and a swimming pool.

Kuster Kamps’ promise is to deliver excellent customer service, amenities, and maintenance of the RV park and campground. The team of experienced RV park management professionals assures the park is run smoothly, freeing the campers to enjoy their stay.  

SD RV Park is a thriving RV park business that provides outstanding RV rental accommodations for campers. SD RV Park provides comprehensive services and amenities including full-hookup rental space, a communal kitchen and laundry, and campground activities scheduled throughout the week in peak seasons. The owners of SD RV Park are RV park and campground management professionals so they understand how an RV park should be operated, maintained, and marketed. Campers can depend on their 24/7 staff availability for any maintenance issues that come up. By choosing SD RV Park, RVers can rest assured they will have a relaxing vacation.  

RecVe’s Park & Campground

RecVe’s Park & Campground is a trusted Custer RV park and campground that provides superior service to RV enthusiasts looking for both short-and-long-term rental space. They are able to provide a one-stop shop for campers in the Custer State Park recreation area. RecVe’s Park & Campground offers full-hookup rental spaces, a camp market, and guided tours. RecVe’s is the premium choice for full-time RVers with exceptional customer service and round the clock maintenance available.

Competitive Advantage

Custer’s Best RV Park will be able to offer the following advantages over their competition:

• Friendly, knowledgeable, and highly qualified team of camp attendants onsite 24/7 to provide visitor information, emergency maintenance, and security.
• Comprehensive menu of services and amenities that provides campers with the greatest flexibility and most options as compared to the competition.

Marketing Plan

Brand & value proposition.

Custer’s Best RV Park will offer the unique value proposition to its clientele:

• Highly-qualified team of skilled campground attendants that provide a comprehensive set of services (guided tours, campground activities, maintenance, cleanup, and round the clock security).
• Unbeatable pricing to its customers – Custer’s Best RV Park offers tiered pricing packages as well as a la carte options to give campers the flexibility to pay for what they need, and skip what they don’t.

Promotions Strategy

The promotions strategy for Custer’s Best RV Park is as follows:  

Word of Mouth/Referrals

Charles Carter has built up an extensive list of contacts over the years by providing exceptional RV park management and customer service. Many of these contacts have communicated to Charles that they kept renewing their contracts because they were happy with the service he was providing. Once Charles advised them he was leaving to open his own RV park, they signed commitments to follow him to the new RV park business and help spread the word of Custer’s Best RV Park.  

Professional Associations and Networking

Custer’s Best RV Park will become a member of professional associations such as the South Dakota Campground Owners Association and the National Association of RV Parks & Campground (ARVC). They will focus their networking efforts on expanding their customer network.  

Print Advertising

Custer’s Best RV Park will invest in professionally designed print ads to display in programs or flyers at industry networking events and in local newspapers and magazines.  

Website/SEO Marketing

Custer’s Best RV Park will utilize their in-house marketing director that designed their print ads to also design their website. The website will be well organized, informative, and list all their services and amenities that Custer’s Best is able to provide. The marketing director will also manage Custer’s Best’s website presence with SEO marketing tactics so that anytime someone types in the Google or Bing search engine “Custer RV park” or “RV park near me”, Custer’s Best RV Park will be listed at the top of the search results.  

Social Media Marketing

The marketing director will manage all of Custer’s Best RV Park’s social media marketing strategy including maintaining an active presence on various social media platforms and working with brand ambassadors and influencers to promote the RV park on their social media channels.  

The pricing of Custer’s Best RV Park will be moderate with more flexibility in pricing packages than their competitors so customers feel they receive value when purchasing their services.

Operations Plan

The following will be the operations plan for Custer’s Best RV Park.

Operation Functions:

• Charles Carter will be the Owner and Campground Manager. He will oversee all staff and manage customer relations. Charles has spent the past year recruiting the following staff:
• Sally Smith – Marketing Director who will execute on all marketing efforts for Custer’s Best.
• Jill Miller – Staff Accountant will provide all client accounting, tax payments, and monthly financial reporting.
• Marty Johnson – Maintenance Director who will provide all maintenance for the RV park.
• Joe Williams – Head Camp Attendant who will supervise all seasonal and hourly camp attendants for the RV park.

Milestones:

Custer’s Best RV Park will have the following milestones complete in the next six months.

7/1/2022 – Finalize contract to purchase the land.

7/15/2022 – Finalize personnel and staff employment contracts.

8/1/2022 – Begin build-out of Custer’s Best RV Park.

8/15/2022 – Begin marketing campaign and networking at industry events.

8/22/2022 – Finalize rental contracts with first customers.

9/1/2022 – Custer’s Best RV Park opens for business.

Sally Smith has a Masters degree in Marketing from the University of South Dakota. Charles relies strongly on Sally’s sales and marketing expertise to promote the business and attract customers. Sally has worked on multiple marketing campaigns for other recreation, campground, and RV Park businesses and will play an essential role in Custer’s Best RV Park management team.

Financial Plan

Key revenue & costs.

The revenue drivers for Custer’s Best RV Park are the RV park rental fees they will charge to the campers for renting a space. Custer’s Best will offer multiple pricing options to accommodate short-term and long-term rentals. Additional fees for RV park services and amenities will be charged on a per-use basis. Alternatively, customers may pay for a per-stay or a per-season pass to secure access to all amenities.

The cost drivers will be the overhead costs required in order to staff the RV park. The expenses will be the payroll cost, utilities, supplies, and marketing materials.

Funding Requirements and Use of Funds

• Build-out of the RV Park, campground, store, and clubhouse: $100,000

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of occupied rentals per day: 10
• Average fees per month: $40,000
• Average expenses per year: $330,000

Financial Projections

Income statement, balance sheet, cash flow statement.

You can download our free RV Park business plan template PDF . This RV Park business plan template can help you through the business planning process for your own RV park business.

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Campground Business Plan Template & Sample [Updated 2024]

Campground Business Plan

If you want to start a campground or expand your current campground business, you need a business plan.

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

The following campground business plan template gives you the key elements to include in a winning campground business plan. It can be used to create a business plan for a full-service campground, glamping business, RV campground business, or another business in the RV & parks industry.

Sample Campground Business Plan Template

Below are links to each of the key sections of your campground business plan:

• I. Executive Summary
• II. Company Overview
• III. Industry Analysis
• IV. Customer Analysis
• V. Competitive Analysis
• VI. Marketing Plan
• VII. Operations Plan
• VIII. Management Team
• IX. Financial Plan

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Campground Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

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How to Start a Campground

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on April 27, 2022 Updated on May 24, 2024

Investment range

$181,550 - $454,100

Revenue potential

$150,000 - $360,000 p.a.

Time to build

Profit potential

$45,000 - $108,000 p.a.

Industry trend

As the pandemic recedes, people are gearing up to get back out and enjoy the great outdoors. The campground industry had been experiencing strong growth pre-pandemic and is now on the rebound, showing an impressive post-pandemic expansion and forecast for continued growth in the years ahead. 

You could start your own campground and help countless families enjoy their vacation time while making a good living and contributing to environmental protection. But before you break ground, you’ll need to learn the business startup process. 

Luckily, all the information you need to start a successful campground is packed into this handy step-by-step guide.

Looking to register your business? A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple.

Form your business immediately using ZenBusiness LLC formation service or hire one of the Best LLC Services .

Step 1: Decide if the Business Is Right for You

Pros and cons.

Starting a campground has pros and cons to consider before deciding if it’s right for you.

• Get back to nature — Enjoy and conserve green spaces
• Social connection — Meet people from all over the country
• Good money — With just 10 campsites make up to $1,000 per night
• High startup costs — Land and preparation require a large investment
• Location-dependent — Needs to be accessible yet scenic

Campground Industry Trends

Industry size and growth.

• Industry size and past growth — The US campground industry is worth $10.7 billion.(( https://www.ibisworld.com/united-states/market-research-reports/campgrounds-rv-parks-industry/ )) It took a large hit during the pandemic, but from 2011 to 2019 it expanded more than 35%. In 2021 the market rebounded with 15% growth and was worth $6.38 billion, and it amassed $8.1 billion in 2023.(( https://www.statista.com/statistics/1174142/campground-and-rv-park-industry-market-size-us/ )) 
• Growth forecast — The US campground industry is projected to show steady growth in the next five years.(( https://www.ibisworld.com/united-states/market-research-reports/campgrounds-rv-parks-industry/ ))
• Number of businesses — There are more than 15,200 campground businesses in the US.(( https://www.ibisworld.com/united-states/market-research-reports/campgrounds-rv-parks-industry/ )) 
• Number of people employed — The US campground industry employs more than 54,100 people.(( https://www.ibisworld.com/united-states/market-research-reports/campgrounds-rv-parks-industry/ ))

Trends and Challenges

• Campgrounds are affordable, boosting popularity among millennials and Gen Z.
• Eco-friendly camping options, such as solar-powered generators, are gaining momentum.
• Remote work is making camping a great option anytime, as wifi-enabled campsites enable people to work while enjoying the outdoors. 
• People are seeking more amenities in terms of recreation at campgrounds, spurring an increase in expensive additions such as pools. 
• Outdoor safety always presents a risk for campgrounds, as injuries can be a liability for a campground owner.

How Much Does It Cost to Start a Campground Business?

Startup costs for a campground range from $180,000 to $450,000 or more. Costs include the land, preparation of the land with roads and equipment, and buildings and amenities.

To buy an existing campground, you could spend anywhere from $100,000 to $2 million. 

You’ll need a handful of items to successfully launch your campground business, including: 

• Electric, plumbing, and septic systems with hookups
• Maintenance equipment

How Much Can You Earn From a Campground Business?

Prices for campsites range from $40 to $50 for the off-season per night. During the peak season, they range from $60 to $100. These calculations will assume an average rate of $60 per night. Your profit margin after labor, overhead, and maintenance should be about 30%.

In your first year or two, you might have 10 campsites rented for 250 days a year, bringing in $150,000 in annual revenue. This would mean $45,000 in profit, assuming that 30% margin. As you begin to get regular customers and referrals, you might add 10 more campsites and rent them 300 days a year. With an annual revenue of $360,000, you’d make a healthy profit of $108,000.

What Barriers to Entry Are There?

There are a few barriers to entry for a campground. Your biggest challenges will be:

• The cost of land and preparation
• Finding land that is appropriate for a campground and can be zoned correctly

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Step 2: hone your idea.

Now that you know what’s involved in starting a campground, it’s a good idea to hone your concept in preparation to enter a competitive market. 

Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.

Why? Identify an Opportunity

Research campgrounds in your area to examine their services, price points, and customer reviews. You’re looking for a market gap to fill. For instance, maybe the local market is missing an RV campground with RV hookups, hiking trails, and water features, or a more traditional campground for tents.

You might consider targeting a niche market by specializing in a certain aspect of your industry, such as tent camping or eco-friendly camping.

This could jumpstart your word-of-mouth marketing and attract clients right away. 

What? Determine Your Amenities, On-Site Offerings, and Add-Ons

Your services will depend on what features you add to your campground, such as a swimming pool or game room. You can also add wifi and sell snacks and beverages for additional revenue.

How Much Should You Charge for Campground Site Rental?

Off-season prices range from $40 to $50 per night, while peak-season prices range from $60 to $100. Check campgrounds in your area to make sure your prices are competitive. After all your costs, you should aim for a profit margin of about 30%.

Once you know your costs, you can use our profit margin calculator to determine your markup and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify Your Target Market

Your target market will be broad, so you should spread out your marketing to include sites like TikTok, Instagram, and Facebook. You could also post on online camping forums. 

Where? Choose Your Campground Location

Selecting the right location for your campground is crucial for attracting campers and ensuring its success. Look for a scenic and desirable area that offers a range of outdoor activities, such as near a national park, a lake, or a forest.

Consider accessibility and convenience, ensuring that the location is easily reachable by car and has ample parking. By strategically choosing the right location, you can establish a popular and thriving campground that caters to a wide range of campers and outdoor enthusiasts.

Step 3: Brainstorm a Campground Name

Here are some ideas for brainstorming your business name:

• Short, unique, and catchy names tend to stand out
• Names that are easy to say and spell tend to do better 
• Name should be relevant to your product or service offerings
• Ask around — family, friends, colleagues, social media — for suggestions
• Including keywords, such as “campground” or “campsites,” boosts SEO
• Name should allow for expansion, for example, “Nature’s Best Campground” over “RV Park Campground”
• A location-based name can help establish a strong connection with your local community and help with the SEO but might hinder future expansion

Discover over 390 unique campground name ideas here . If you want your business name to include specific keywords, you can also use our campground name generator. Just type in a few keywords, hit Generate, and you’ll have dozens of suggestions at your fingertips.

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

Find a Domain

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Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that sets your business apart. Once you pick your company name and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.

Step 4: Create a Campground Business Plan

Here are the key components of a business plan:

• Executive summary — A concise summary outlining the core aspects of the campground business plan, including its mission, goals, and key financial highlights
• Business overview — A brief introduction to the campground business, highlighting its nature, location, and overall purpose
• Product and services — Details about the specific offerings provided by the campground, such as campsite amenities, recreational activities, and any additional services
• Market analysis — Examination of the target market for the campground, including demographics, trends, and potential growth opportunities
• Competitive analysis — Assessment of competitors in the campground industry, identifying strengths, weaknesses, and positioning strategies
• Sales and marketing — The plan for promoting the campground, attracting visitors, and converting leads into customers, including sales tactics and marketing channels
• Management team — Overview of the individuals responsible for running the campground, detailing their roles, qualifications, and relevant experience
• Operations plan — An outline of day-to-day activities and processes involved in running the campground, covering staffing, facilities management, and customer service
• Financial plan — Detailed financial projections, including income statements, balance sheets, and cash flow forecasts, providing a comprehensive overview of the business’s financial health and future expectations
• Appendix — Additional supporting documents and information, such as permits, contracts, or detailed market research, to provide a comprehensive context for the campground business plan

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business! 

Choose Where to Register Your Company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you’re planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to campgrounds. 

If you’re willing to move, you could really maximize your business! Keep in mind that it’s relatively easy to transfer your business to another state. 

Choose Your Business Structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your campground will shape your taxes, personal liability, and business registration requirements, so choose wisely. 

Here are the main options:

• Sole proprietorship — The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
• General partnership — Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
• Limited Liability Company (LLC) — Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
• C Corporation — Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
• S Corporation — This refers to the tax classification of the business but is not a business entity. Either corporation or an LLC can elect to be an S Corp for tax status. Here, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have.

Form Your LLC

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Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number or EIN. You can file for your EIN online or by mail/fax. Visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN. 

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you’re completing them correctly.

Step 7: Fund Your Business

Securing financing is your next step and there are plenty of ways to raise capital:

• Bank loans — This is the most common method but getting approved requires a rock-solid business plan and a strong credit history.
• SBA-guaranteed loans — The Small Business Administration can act as a guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
• Government grants — A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
• Friends and family — Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
• Crowdfunding — Websites like Kickstarter and Indiegogo offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like Fundable and WeFunder enable multiple investors to fund your business.
• Personal — Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best option, other than friends and family, for funding a campground business. You might also try crowdfunding if you have an innovative concept. 

Step 8: Apply for Campground Business Licenses and Permits

Starting a campground business requires obtaining a number of licenses and permits from local, state, and federal governments.

Many states require a campground license. You also need to check zoning requirements in your area. Check with your state and local governments for requirements.

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money, you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your campground business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account. 

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

• General liability — The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
• Business property — Provides coverage for your equipment and supplies.
• Equipment breakdown insurance — Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
• Worker’s compensation — Provides compensation to employees injured on the job.
• Property — Covers your physical space, whether it is a cart, storefront, or office.
• Commercial auto — Protection for your company-owned vehicle.
• Professional liability — Protects against claims from clients who say they suffered a loss due to an error or omission in your work.
• Business owner’s policy (BOP) — This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business. 

Essential Software and Tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks. 

You may want to use industry-specific software, such as CAMPSPOT , ASPIRA , and BONFIRE , to manage your bookings, pricing, schedule, and payments.

• Popular web-based accounting programs for smaller businesses include Quickbooks , FreshBooks , and Xero . 
• If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences of filing incorrect tax documents can be harsh, so accuracy is crucial. 

Develop Your Website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.

You can create your own website using website builders . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech savvy, you can hire a web designer or developer to create a custom website for your business.

However, people are unlikely to find your website unless you follow Search Engine Optimization ( SEO ) practices. These are steps that help pages rank higher in the results of top search engines like Google. 

Here are some powerful marketing strategies for your future business:

• Professional branding — Design your branding to reflect the outdoor adventure and tranquility of your campground, ensuring it resonates in all promotional materials.
• Direct outreach — Collaborate with travel agencies, outdoor clubs, and local businesses to introduce and promote your camping services.
• Professional website and SEO — Develop a user-friendly website showcasing your campground’s amenities and natural surroundings, optimized for relevant search terms.
• Local SEO — Ensure your campground is prominently listed in local search results to make it easy for potential visitors to find and choose your location. Regularly update your Google My Business and Yelp profiles to strengthen your local search presence.
• Social media engagement — Use Instagram and Facebook to post captivating photos and videos that highlight guest experiences and the beauty of your location.
• Camping tips and nature blog — Share valuable content about camping safety, local wildlife, and conservation to engage and educate your audience.
• Guest testimonials and adventure spotlights — Feature stories from satisfied guests to highlight the memorable experiences your campground offers.
• Content marketing — Create informative infographics or eBooks that provide camping tips for beginners or showcase the unique aspects of your site.
• Hosted events and activities — Organize onsite events such as guided hikes, wildlife tours, and outdoor family movie nights to enhance guest experiences.
• Open days and nature workshops — Offer tours and workshops on outdoor skills during open days to attract new visitors and engage the community.
• Partnerships with outdoor gear companies — Forge partnerships with gear manufacturers for co-promotions that benefit both your guests and your business.
• Local community engagement — Participate in local festivals and community events to raise your campground’s profile and integrate with the local area.

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that set it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your campground meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire. 

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your campground business could be:

• Enjoy our stunning waterfront campsites in your tent or RV
• The great outdoors plus all the at-home amenities 
• Eco-friendly camping to enjoy and protect our natural land

You may not like to network or use personal connections for business gain but your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a campground business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in campgrounds for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in campgrounds. You’ll probably generate new customers or find companies with which you could establish a partnership. 

Step 12: Build Your Team

If you’re starting out small from a home office, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential positions for a campground business include:

• Campground workers — customer service, maintenance
• General manager — scheduling, accounting
• Marketing lead — SEO strategies, social media

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need. 

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent. 

Step 13: Run a Campground — Start Making Money!

Camping is coming back strong after a tough 2020, which means now is a great time to get in on the action. With your own campground you get to spend time in nature, help the environment and meet people from all over. You just need a great location, a passion for the outdoors, and a little creativity to make your campground a desirable destination.

Now that you’ve loaded up on business knowledge, it’s time to break ground on your successful campground!

• Campground Business FAQs

Yes, a campground can be profitable. The keys are to find a great location, and get creative with your concept to make your campground an appealing destination.

You’ll need to find land that can be zoned for a campground first. Then you may be able to get a business loan to make the purchase.

Considering a campground’s seasonal nature and the cost to start one, it generally offers a slow return on investment.

A great location makes a campground successful. People also seek amenities at camping sites, like pools, playgrounds for kids, and other features.

Campgrounds with amenities are generally the most popular, particularly those designed for RV camping. However, generally, the location is most important.

The campground is a collection of campsites that can be rented. The campsite is the individual space that renters can occupy. 

Location is very important. The land should also have appealing features like a river or lake and hiking trails. Amenities like pools are also important. 

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• Decide if the Business Is Right for You
• Hone Your Idea
• Brainstorm a Campground Name
• Create a Campground Business Plan
• Register Your Business
• Register for Taxes
• Fund Your Business
• Apply for Campground Business Licenses and Permits
• Open a Business Bank Account
• Get Business Insurance
• Prepare to Launch
• Build Your Team
• Run a Campground — Start Making Money!

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Campground Business Plan Template

Whether you want to start your own campground business or expand an existing one, you need a business plan. the following campground business plan template lets you know which elements you need to include in a successful campground business plan..

To ensure your campground business success in this highly competitive market, you need a properly structured campground business plan. With over 12 years of experience, we have helped over 5,000 entrepreneurs create business plans to start and grow their campground businesses. Using the following campground business plan template, you can put together an effective business plan.

Things to Know Before Writing a Campground Business Plan

The industry operates RV parks and campgrounds, as well as recreational and vacation camps. It also includes trailer and caravan parks and wilderness camps. Industry establishments provide recreational facilities for outdoor enthusiasts, such as restrooms, laundry rooms, recreation halls and playgrounds.

With the exception of 2020’s volatility caused by travel restrictions and the COVID-19 (coronavirus) pandemic, the campgrounds industry experienced relatively steady growth in the five years to 2021. However, the industry is expected to rebound 14.3% to $5.9 billion as the economy recovers from the pandemic.

Camping and RV parks are seen as cost-effective alternatives to traditional vacations since they are considered day trip destinations.

Among the major products and services offered by this industry are

• Membership, tuition, and long-term fees at the campground
• Campgrounds and RV sites for travelers and others
• Accommodations and service fees for other units

Key Success Factors for Campground Business

Despite the challenges of the campground business industry, We have identified 4 factors that can help you boost profitability, efficiency, and ultimately success.

• Suitable climate: Successful industry participants take advantage of where they are geographically, whether it is close to national parks or areas with favorable weather.
• Multi-skilled and flexible workforce: Labor costs are relatively high in this industry. Using a skilled but temporary workforce can help companies gain a competitive advantage and lower costs.
• Membership in an industry organization: The benefit of belonging to an industry organization is that industry organizations help to promote member companies.
• By word-of-mouth recommendations: Good word-of-mouth recommendations generate new and repeat customers for businesses.

Need a Professional Business Plan Writer for Your Campground Business?

Hire Wise Business Plans Now

What is a Campground Business Plan?

A campground business plan is a road-map for starting and growing your business. Your business plan outlines your business concept, identifies your target customers, presents your marketing strategy, and details your financial projections.

Any bank or investor you approach will require a business plan for a campground, so putting one together will be critical to securing funding.

In short, writing a business plan can help you succeed if you’re thinking of starting a campground business or pitching to investors or venture capitalists.

Why You Need a Campground Business Plan

Campground business plans can be used to gain interest from potential investors or to secure loans from banks. They are also helpful to you as the owner. A campground business plan allows you to thoroughly analyze every aspect of your potential business.

A solid, detailed plan gives you a clear path to follow, forces you to examine the viability of a campground business idea, and may help you better understand your company’s finances and competition.

Campground business owners who have a business plan grow 35% faster than those who don’t, and 75% of fast-growing businesses have a business plan.

A campground business plan is a living document that should be updated annually as your company grows and changes.

Free: Business Plan Examples

Do you need help creating a business plan? Check out these six free, proven business plan examples from different industries to help you write your own.

Funding Sources for Campground Business

No matter how large or how small your campground business is, you should think about your financing options. Below are three types of funding you should investigate:

Government Incentives

When choosing a business location , you can consider different community incentives before making your final choice. Government incentives can help reduce operating costs and long-term overheads.

You can begin your business with the help of the U.S. Small Business Administration (SBA). You can find government resources about financing your business by using the website’s Loans and Grants Search Tool.

Many banks offer small business loans. See if a business loan is right for you by contacting your bank. Banks also offer business lines of credit and other resources to help you find the right option.

Consider finding an investor or group of investors to finance your company. Be sure to do your research and have the numbers and information to back up your business before you contact an investor. You will need to show progress to investors, and they will do research and investigation concerning your business plan for a campground. In return, investors often desire ownership of a part of your company.

How to Write a Campground Business Plan

To write a campground business plan, you don’t need to be an expert. Our step-by-step guide will show you how to write a campground business plan, or you can just download our proven  sample business plans  to get a better idea.

Campground Business Plan PDF and Word

Download our business plan for a Campground in PDF and Word here.

Executive Summary

The executive summary is the most important part of the document since it outlines the whole business plan. Despite the fact that it appears first in the plan, write the executive summary last so you may condense key concepts from the other nine parts.

It’s a part that catches the investor’s eye and provides key information about your company’s overview and upcoming short- and long-term goals.

Tell them what kind of campground business you have and what stage you’re in; for example, are you a startup, do you have a campground company that you want to expand, or do you have a lot of campground businesses?

Finally, an executive summary should provide investors with a preview of what they may expect from the rest of your document.

• Provide a high-level overview of the campground industry
• The name, location, and mission of your campground company
• A description of your campground business, including management, advisors, and a brief history
• Discuss the type of campground business you are operating, Give an overview of your target customers., and how your company differs from competitors in the industry
• Create a marketing plan that describes your company’s marketing strategies, sales, and partnership plans.
• And give an overview of your financial plan

Free: Executive Summary Examples

An executive summary is the most important part of your business plan, and it need not be challenging to write. This is why we have put together some awesome free Executive Summary examples for you.

Company Analysis

The company analysis follows the executive summary as the second section of a campground business plan. Your company overview section in a business plan will be short and clear, similar to the executive summary.

Even if they just have a few minutes, your reader has to understand what your company does and who your customers are.

The following sections will be included in your business plan’s Company Analysis:

• Company summary: Your company analysis will describe the type of campground business you are running and its future goals.  Seasonal campsites, tent-only campgrounds, year-round campgrounds, RV campgrounds, and campgrounds that cater to specific audiences such as fishing enthusiasts are all popular types of campgrounds.
• Company history: When and why did you start your campground business?
• What milestones have you achieved so far? Your milestones could include served 100th customer, new fleet purchase, etc.
• Legal structure and ownership: Do you have S-Corp status? Is it an LLC ? A sole proprietorship ? Describe your legal structure.
• Mission statement: An overview of your campground company’s guiding principles. Learn how to write a perfect mission statement .

Industry Analysis

You need to include an overview of the campground business in the industry analysis you performed before sitting down to write your business plan for a campground.

While this research may appear to be unnecessary, it helps you to build strategies that maximize business opportunities while lowering or avoiding the identified risk.

Furthermore, market research can improve your strategy, especially if it identifies market trends.

The third purpose for conducting market research is to demonstrate to readers that you are an industry expert.

Industry analysis can be presented as a 8-step process when written as part of a company’s business plan.

• Give a quick overview of the campground industry. Define the campground business in terms of size (in dollars), historical background, service region, and facilities.
• Examine previous trends and growth patterns in the campground industry.
• Identify the market’s major competitors.
• Age, gender, and general lifestyle of the targeted market
• Determine the factors that have an impact on the campground industry. These might include government regulatory rules and other businesses’ competitive activities.
• Using research data, the industry forecast expected growth over the next five to ten years. Predictions should be made for both the long and short term.
• Describe how your campground business intends to position itself in the industry. Concentrate on how your campground business can benefit from opportunities highlighted in the industry

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Customer Analysis

The first condition for a campground business is to identify its target customers clearly. Customers can be categorized into the following segments: The general public picnic parties, school’s that are on trips, corporations, tourists etc.

The customer analysis section is an important part of any campground business plan since it evaluates the consumer segments that your company serves. It identifies target customers, determines what those customers want, and then explains how the your campground services will meet those requirements.

Customer analysis may be divided into two parts: psychosocial profiles (why your campground services suits a customer’s lifestyle) and demographic profiles (descriptions of a customer’s demographic qualities).

With regards to demographics , include information about: When moving residential, the ages, genders, locations, and income levels of your customers. When targeting businesses, describe what kind of business, size, and location your target customers are.

The psychological profiles of your target clients reveal their wants and needs. The better you understand and identify these demands, the better your chances of attracting and retaining customers will be.

Competitor Analysis

It is necessary to do a competitor analysis. Because you may use their data to define your goals, marketing plans, tactics, new product lines, pricing, and more. Use competitor analysis to:

• Identify the strength and weakness of your campground business competitors.
• Search for opportunities to distinguish your campground from competitors.

The first step is to determine who your direct and indirect competitors are.

The direct competitors consists of other campground businesses that offer essentially the same services to the same people as you do.

Your indirect competitors are other options that customers have to purchase from that aren’t direct competitors. Other types of recreation destinations, campgrounds, and leisure activities are included in this category.

Once you’ve identified the competitors, concentrate on the direct, head-to-head competitors, since they are the most threatening to your campground business— but keep an eye on the indirect competition as well, just in case.

Provide an overview of each direct competitor’s business and detail their strengths and weaknesses.

You will be able to position yourself competitively in the market if you perform proper competition research. Perform a SWOT Analysis to learn your competitors’ strengths, weaknesses, and competitive advantages in the following areas:

• Prices – Are they offering cheaper campground services or more costly than you and other competitors, what value do buyers get for that price?
• Quality – Are they offering premium campground services, the perceived worth in the eyes of the customers
• Customer service – How they respond to their consumers, whether they treat them poorly or well, and the degrees of satisfaction customers show
• Reputation — The sum of everything mentioned above: their credibility, how loved the brand is, and the loyalty of their customers

The final section of your competitive analysis should include a list of your areas of competitive advantage. for example: Are you going to offer premium services? Will you offer products or services that your competition doesn’t? Will you offer better pricing or will you offer greater customer support?

Consider how you will outperform your competitors and include them in this portion of your campground business plan.

Free: SWOT Analysis Examples

Take advantage of our free SWOT analysis examples. Make your business future-proof by identifying your strengths, weaknesses, opportunities, and threats using this free SWOT Analysis Template.

Marketing Plan

Creating a marketing plan for a campground business involves identifying the target demographic and finding comfort-ability that suit their preferences.

As part of your marketing plan for a campground business, you should include:

Pricing and Product Strategy

Your campground business must offer services that are different from those of your competitors. Research what your competitors offer and how they price their campground services. Unique campground services identifies your campground business as the place to go for unique campground services and differentiates it from others.

Placing and Promotions

A campground’s place refers to its location. Indicate where your campground is located and how it will affect your success. Does your campground have a secluded setting in mountainous terrain, is it near a destination of interest, or is it located just outside the city? Tell the audience how your site might be ideal for your customers.

Promoting your campground business is the final part of your marketing plan. In this step, you document how you will drive customers to purchase your services. A few marketing methods you could consider are:

• Discount day’s
• Marketing on social media
• Web Marketing
• Email Marketing
• Pre-Opening Events

You should also think about your campground company’s Unique Selling Proposition (USP), which should explain why clients should choose you over other campground businesses. Ensure that your USP is reflected in your marketing.

Pro Tips: Learn how to write a marketing plan in a business plan for your campground business.

Operations Plan

While the previous sections described your goals, your operational plan in a business plan discusses how you will achieve them.

An operations plan is helpful for investors, but it’s also helpful for you and employees because it pushes you to think about tactics and deadlines.

Your operations plan should be divided into two individual parts, as seen below.

Everyday short-term processes include all aspects of running your campground business, such as answering phones, providing camp maintenance, taking reservations, and collecting payments etc.

Long-term goals are milestones you hope to reach. they might be growing your business, such as introducing new items or retail outlets, meeting particular sales milestones, and meeting other essential business-oriented goals like recruiting more staff, opening additional locations, and so on.

Management Team

The management team section in business plan ‘ outlines your management team, staff, resources, and how your business ownership is structured.

A strong management team is required to demonstrate your campground’s potential for success. Highlight the backgrounds of your key players, emphasizing the skills and experiences that demonstrate their ability to grow a company.

You and/or your team members should ideally have direct experience managing campgrounds. If so, emphasize your experience and expertise. However, you should also highlight any experience that you believe will help your business succeed.

Consider forming an advisory board if your team is lacking. An advisory board would consist of 2 to 8 people who would serve as mentors to your company. They would assist in answering questions and providing strategic direction. If necessary, seek out advisory board members with experience running a campground.

Financial Plan

As part of your financial plan, you should present a 5-year financial statement broken down monthly or quarterly for the first year, and then annually. Business financial statements include your income statement, balance sheet, and cash flow statement.

Income Statement

A profit and loss statement is more commonly called an income statement . It shows your revenue and subtracts your expenses to determine whether you were profitable or not.

As you develop your income statement, you need to develop assumptions. Will you serve 50 customers per day or 200? Will sales grow by 3% or 10% per year? Your choice of assumptions will greatly impact your business’s financial forecasts. Conduct as much research as possible in order to ground your assumptions in reality.

Free: Income Statement Template

Create a financial statement for your business by downloading our free income statement templates.

Balance Sheet

While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities.

The balance sheet shows your campground business’s net value at a specific point in time. It categorizes all of your company’s financial data into three categories:

• Assets: Tangible goods with the monetary worth that the company owns.
• Liabilities: Debt owing to a company’s creditor.
• Equity: The net difference when the total liabilities are subtracted from the total assets.

The equation that expresses the relationship between these financial data elements is Assets = Liabilities + Equity.

Create a pro forma balance sheet for your campground business plan that highlights the information in the income statement and cash flow projections. A balance sheet is normally prepared once a year by a company.

Balance sheets indicate your assets and liabilities, and while they contain a lot of information, they are simplified to highlight the most important things you need to know.

For example, spending $500,000 to build out your campground company will not result in instant revenues. Rather, it is an asset that should help you earn money for many years to come.

Similarly, if a bank sends you a check for $200,000, you do not have to pay it back right now. Rather, that is a liability that you will repay over time.

Cash Flow Statement:

Your cash flow statement will help you determine how much money you need to start or grow your campground business. In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a campground business:

• Fees for registering a campground business
• The cost of camping equipment and supplies
• Business insurance
• Payroll or salaries paid to staff
• Other startup costs (if you’re starting a new business) include legal fees, permits, computer software, and equipment.

Pro Tips: If your are a DIY business plan writer, this guide on how to write a financial plan in a business plan can help you to write a winning campground business plan.

Free: Balance Sheet Template

Create a financial statement for your business by downloading our free balance sheet templates.

List any additional material you cannot include elsewhere, such as resumes from key employees, licenses, equipment leases, permits, patents, receipts, bank statements, contracts, and personal and business credit histories.

Attach your full financial projections along with any supporting documents that make your plan more compelling in the appendix.

Bonus Tip: Find out what should be included in a business plan appendix .  

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Summary of the Campground Business Plan

A campground business plan is a worthwhile investment. As long as you follow the template above, you will become an expert in no time. By following the template, you will understand the campground business, your competition, and your customers. The plan will help you understand the steps necessary to launch and grow your campground business.

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OR, we can create your campground business plan for you

Since 2010, Wise business plans’ MBA professional business plan writers has developed business plans for thousands of companies that have experienced tremendous success.

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How to Start a Profitable Campground Business [11 Steps]

By Nick Cotter Updated Feb 05, 2024

Business Steps:

1. perform market analysis., 2. draft a campground business plan., 3. develop a campground brand., 4. formalize your business registration., 5. acquire necessary licenses and permits for campground., 6. open a business bank account and secure funding as needed., 7. set pricing for campground services., 8. acquire campground equipment and supplies., 9. obtain business insurance for campground, if required., 10. begin marketing your campground services., 11. expand your campground business..

Embarking on a campground business venture requires a comprehensive analysis of the market to identify demand, competition, and potential strategies for success. This initial step lays the groundwork for making informed decisions and crafting a business model that caters to the needs of campers. Below are key points to consider in performing a market analysis:

• Demographic Research: Assess the demographics of potential customers, including age, income levels, and camping preferences, to tailor services and amenities effectively.
• Geographic Analysis: Evaluate the location to ensure it is accessible and attractive to campers, and consider proximity to natural attractions or points of interest.
• Competitive Analysis: Identify existing campgrounds in the area to understand their offerings, pricing, and customer reviews, which will help in differentiating your campground.
• Trend Identification: Stay informed about camping trends and emerging technologies that could enhance the camping experience and attract a broader audience.
• Regulatory Environment: Investigate local zoning laws, environmental regulations, and any permits or licenses needed to operate a campground.
• Revenue Streams: Look into various potential revenue streams, such as site rentals, equipment rentals, events, and on-site sales, to maximize profitability.

Are Campground businesses profitable?

The profitability of campground businesses can vary widely depending on a number of factors, including the size and location of the campground, the amenities offered, and the demand for camping in the area. Generally, campgrounds that offer more amenities, such as cabins, RV hookups, and recreation activities, tend to be more profitable than those that do not. Additionally, campgrounds located in areas with higher demand for camping tend to be more profitable as well.

Creating a solid business plan is a critical step in starting a successful campground business. Your plan will serve as a blueprint for your venture, outlining your business goals, strategies, and how you intend to achieve them. Here’s a guide to drafting a comprehensive business plan for your campground:

• Summarize your vision with an executive summary that encapsulates your campground's concept, target market, and competitive advantages.
• Conduct a thorough market analysis to understand the camping industry, identify your target demographic, and analyze competitors.
• Detail your business structure, including ownership, management team, and staffing requirements.
• Describe the services and amenities you will offer, such as campsites, rental cabins, recreational activities, and facilities.
• Outline a marketing and sales strategy that includes online presence, advertising, pricing, and customer retention plans.
• Provide a financial projection that includes startup costs, revenue streams, profit margins, and a break-even analysis.
• Include an operational plan that covers day-to-day operations, maintenance schedules, and long-term development plans.
• Develop a risk management strategy to address potential challenges and outline mitigation measures.

How does a Campground business make money?

Campgrounds typically make money by charging a fee for camping, either per night, per week, or per season. They may also make money by renting out cabins, charging for RV hookups, selling firewood, and offering other amenities such as showers and laundry services. Some campgrounds also generate income through special events such as concerts, festivals, and other activities.

Creating a brand for your campground is a crucial step that will set the tone for your business and help you connect with your target audience. It involves defining your unique identity, values, and the experience you want to provide your guests. Here's how you can develop a compelling campground brand:

• Define Your Unique Selling Proposition (USP): Identify what makes your campground different from others. Consider location, amenities, or special activities that offer a unique camping experience.
• Choose a Memorable Name: Your campground's name should be easy to remember, reflect its unique qualities, and resonate with your target audience.
• Design a Logo and Visual Identity: Create a logo that represents your brand's personality and choose a color scheme that evokes the right emotions and associations.
• Create a Brand Voice: Decide on the tone and style of communication that reflects your brand's personality. Whether it's friendly, adventurous, or serene, ensure it's consistent across all channels.
• Build a Brand Story: Share the inspiration behind your campground, the values you stand for, and the experiences you want to create. A compelling story can forge a strong emotional connection with customers.

How to come up with a name for your Campground business?

When coming up with a name for your campground business, it’s important to choose something that is both memorable and descriptive. Consider incorporating elements such as your location, the type of campground, or even a unique word that reflects the atmosphere you’re creating. You may also want to consider searching online for name ideas or even running a contest for your customers to come up with a name. Once you’ve settled on a name, make sure to do a quick online search to ensure that the name isn’t already in use.

Starting a campground business requires careful planning and adherence to legal requirements. Registering your business is a critical step to ensure compliance with local, state, and federal regulations. Here's a guide to help you navigate through the formalities of business registration:

• Choose a business structure (e.g., sole proprietorship, partnership, LLC, or corporation) that suits your campground's needs and offers the appropriate level of liability protection and tax benefits.
• Register your business name with your state government, ensuring it is unique and not already in use. This may involve filing a DBA (Doing Business As) if you're operating under a name different from your legal name.
• Obtain an Employer Identification Number (EIN) from the IRS. This is necessary for tax purposes and to open a business bank account.
• Apply for the necessary business licenses and permits. Campgrounds often require specific permits related to health and safety, land use, and environmental protection.
• If you plan to sell goods at your campground, like camping supplies or food, you might need a sales tax permit from your state's revenue department.
• Check with your local government about any additional requirements or zoning regulations specific to campgrounds in your area.

Resources to help get you started:

Explore key resources designed for campground entrepreneurs to gain insights on market trends, operational best practices, and strategic guidance for business development:

• The National Association of RV Parks and Campgrounds (ARVC) - Offers reports, guidance, and courses for campground management and operation. https://www.arvc.org/
• Campground Management Magazine - Provides industry news, expert advice, and case studies on campground business strategies. http://www.campgroundmanagement.com/
• Woodall's Campground Magazine - Focuses on RV park and campground news, with articles on best practices and industry trends. https://woodallscm.com/
• Campground Business 101 by Peter Pelland - A comprehensive guidebook for new campground owners covering everything from marketing to operations. Available on major book retail platforms.
• Outdoor Industry Association - Offers reports and research on outdoor recreation, including camping, which can help with market understanding. https://outdoorindustry.org/
• Kampgrounds of America (KOA) Report - An annual report that provides insights and trends in the North American camping market. https://koa.com/north-american-camping-report/

Starting a campground can be an exciting venture, but it's important to ensure that you have all the necessary legal documentation in place before you welcome your first campers. Acquiring the right licenses and permits is crucial to operate legally and to protect both you and your guests. Here are some key steps to follow:

• Research Local Zoning Laws: Check with your local municipality to ensure that the land you plan to use is zoned for camping or RV use.
• Health and Safety Permits: Obtain health department permits for water systems, septic systems, and any food service facilities.
• Building Permits: If you're constructing new buildings or modifying existing structures, you will need the proper building permits.
• Business License: Apply for a business license from the city or county where your campground will operate.
• Fire and Safety Inspections: Ensure compliance with fire safety regulations and have your campground inspected by the fire department.
• Environmental Permits: Check for any environmental permits required, especially if your campground will impact land or water resources.
• Special Use Permits: If your campground will offer special activities (like guided tours), you may need additional permits.

What licenses and permits are needed to run a campground business?

The exact licenses and permits needed to run a campground business will depend on the particular location and other factors such as the size of the campground, whether it is open year-round or seasonally, if alcohol will be served, etc. Generally, a campground business may need to obtain a business license, zoning approval or variance, health permit/certificate, fire safety permit/certificate, septic system approval/permit, and any other necessary permits from local government agencies. Additionally, campgrounds may need to acquire insurance specific to their business operations.

Opening a business bank account is an essential step in managing your campground's finances effectively, while securing funding is crucial to cover the initial costs of setting up and running your business. Here's a guide on how to accomplish these two important tasks:

• Research Banks: Look for banks that offer business accounts with low fees and good customer service. Consider also if they have experience with small businesses or the hospitality industry.
• Gather Documentation: You'll need your business registration details, EIN (Employer Identification Number), and personal identification documents to open an account.
• Understand Your Needs: Decide on the types of banking services you'll need, such as online banking, credit card processing, and merchant services.
• Explore Funding Options: Determine how much funding you will need to start and operate your campground. Explore options like business loans, investors, or crowdfunding campaigns to raise the necessary capital.
• Prepare a Solid Business Plan: A well-prepared business plan can increase your chances of securing a loan or investment. Make sure it outlines your business strategy, projected earnings, and detailed financial plans.
• Build Relationships: Establishing a good relationship with your banker and potential investors can provide you with valuable advice and improve your chances of securing funding.

Setting the right price for your campground services is crucial for attracting customers while ensuring profitability. Consider your costs, the value provided, and the prices of competing campgrounds to find the sweet spot. Here are some key points to guide you through this process:

• Analyze your costs: Calculate the total costs of running your campground, including maintenance, staffing, utilities, insurance, and any loan repayments.
• Understand your market: Research the pricing of similar services in your area to avoid undercharging or overpricing.
• Value-based pricing: Consider the unique features and benefits of your campground. Adjust prices for premium sites or additional amenities like Wi-Fi, electricity, or laundry facilities.
• Seasonal adjustments: Implement dynamic pricing to account for peak seasons, holidays, and special events when demand is higher.
• Discounts and loyalty programs: Offer discounts for extended stays, return customers, or off-peak visits to encourage repeat business and fill low-demand periods.
• Transparency: Clearly communicate what's included in the price and any additional fees to avoid surprising guests and ensure a positive experience.

What does it cost to start a Campground business?

Initiating a campground business can involve substantial financial commitment, the scale of which is significantly influenced by factors such as geographical location, market dynamics, and operational expenses, among others. Nonetheless, our extensive research and hands-on experience have revealed an estimated starting cost of approximately $1020000 for launching such an business. Please note, not all of these costs may be necessary to start up your campground business.

Starting a campground business requires careful planning and acquisition of the right equipment and supplies. These essentials will ensure the comfort and satisfaction of your guests, as well as the smooth operation of your campground. Consider the following items as you prepare to welcome campers to your outdoor retreat.

• Basic Campsite Setup: Purchase durable picnic tables, fire rings or pits, and signage for each campsite.
• Restroom Facilities: Invest in clean and well-maintained portable toilets or build permanent restroom structures with showers.
• Utility Supplies: Ensure access to water, electricity, and sewage disposal systems for RVs and other campers in need of hookups.
• Grounds Maintenance: Acquire landscaping tools, lawn mowers, and possibly an all-terrain vehicle for larger properties.
• Recreational Equipment: Offer rental gear like bikes, canoes, or fishing equipment for guests to enjoy.
• General Store Stock: Stock a small store with essentials like snacks, camping supplies, and souvenirs for convenience.
• Safety Gear: Have first aid kits, fire extinguishers, and emergency supplies readily available.
• Office Supplies: Set up a front office with reservation systems, payment processing tools, and campground maps.

List of Software, Tools and Supplies Needed to Start a Campground Business:

• Business Plan Software
• Accounting Software
• Website Design Software
• Campground Management Software
• Security System
• Campground Signage
• Campground Amenities
• Equipment for Campground Maintenance
• Licenses & Permits

Ensuring your campground business is protected with the right insurance coverage is crucial for mitigating risks and safeguarding your investment. Depending on your location, the size of your campground, and the services you offer, different types of insurance may be required or recommended. Here are some steps to help you obtain the necessary insurance:

• Research Requirements: Check with your local and state authorities to understand the specific insurance requirements for campgrounds in your area.
• Assess Your Risks: Evaluate potential risks associated with your campground, such as natural disasters, accidents, or vandalism, to identify the types of coverage you need.
• Contact Insurance Providers: Reach out to insurance companies that specialize in business and recreational facility insurance to get quotes and discuss coverage options.
• Compare Policies: Review the proposed policies carefully, comparing coverage limits, deductibles, premiums, and exclusions.
• Consider Liability Coverage: Ensure you obtain general liability insurance to protect against injury claims from guests and employees.
• Property Insurance: Look into property insurance to cover damages to your campground structures and facilities.
• Worker's Compensation: If you have employees, worker's compensation insurance will be necessary to cover any job-related injuries or illnesses.
• Additional Coverage: Consider additional coverage options like business interruption insurance, equipment breakdown insurance, and commercial auto insurance if applicable.
• Review Annually: Once insured, review your policy annually to adjust for any new developments or changes in your business operations.

Successfully marketing your campground is essential to attract campers and create a thriving outdoor retreat. Implementing a multi-faceted marketing strategy will increase your visibility and help you stand out in a competitive market. Consider the following tactics to effectively promote your campground services:

• Develop a robust online presence: Create a professional website with booking capabilities, and engage with customers through social media platforms to build a community around your campground.
• Utilize SEO strategies: Optimize your website content with relevant keywords to ensure your campground appears in search results when potential customers are looking for camping options.
• Partner with local businesses: Form partnerships with local outdoor and tourism-related businesses to cross-promote services and tap into their customer base.
• Leverage customer reviews: Encourage satisfied campers to leave positive reviews on platforms like Google, TripAdvisor, and Yelp to build credibility and attract new visitors.
• Offer promotions and discounts: Provide special offers for first-time visitors, seasonal discounts, or package deals to entice bookings and repeat business.
• Attend trade shows and events: Participate in camping and outdoor expos to connect with enthusiasts and promote your campground services directly.
• Implement a referral program: Reward campers who refer friends and family with discounts or freebies, turning your customers into advocates for your business.

Once your campground is operational and you've established a solid customer base, it's time to think about expansion. Growing your business can provide new experiences for guests and increase your revenue. Here are some strategies to consider:

• Develop Additional Amenities: Add features like a swimming pool, a playground, or a clubhouse to enhance the camping experience and attract a wider array of guests.
• Offer Glamping Options: Introduce luxury camping accommodations, such as yurts, teepees, or cabins, to appeal to those looking for a more comfortable outdoor experience.
• Organize Events and Activities: Hosting events, workshops, and guided tours can provide guests with unique experiences and incentivize longer stays.
• Create Loyalty Programs: Encourage repeat visits with a rewards program for frequent guests, offering discounts or special perks.
• Upgrade Infrastructure: Invest in better roads, Wi-Fi, and online booking systems to improve accessibility and convenience for your guests.
• Partner with Local Businesses: Collaborate with nearby attractions, restaurants, and shops to offer package deals and promote regional tourism.
• Explore Additional Locations: If your brand is strong, consider opening new campgrounds in other areas to cater to different markets.

Campground Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Hospitality, Travel & Tourism » Campground

Are you about starting a campground? If YES, here is a complete sample campground business plan template & feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting a campground . We also took it further by analyzing and drafting a sample campground marketing plan template backed up by actionable guerrilla marketing ideas for campgrounds. So let’s proceed to the business planning section.

Americans and perhaps Europeans like camping especially during springs and summer; this goes to show that the campground business is a viable and profitable business venture and aspiring entrepreneur can successfully launch in the united states of America.

It is important to state that the bulk of the job when it comes to starting a campground business lies in  securing a big facility that is large enough to contain the required facilities that will make your campground worth patronizing.

Also your campground should be in a location with the right atmosphere in terms of serenity; a location that may attract the kind of clients that would pay to make use of your campground. It might take you months to get an ideal facility and you just might have to even pay from your nose. So, it is better that you inform your real estate agent well in advance to help you with the search.

Besides, building a campground can be expensive but you can be rest assured that you will make your money within few years of launching the business especially if you have people patronizing your facility on a regular basis. The fact that you are going to secure a facility big enough to accommodate the activities and services you intend offering and enough parking means that you must truly be prepared for this business.

So, if you have decided to open a campground for business, then you should ensure that you carry out thorough feasibility studies and also market survey. This will enable you properly locate the business and then hit the ground running.

Business plan is yet another very important business document that you should not take for granted in the bid to launching your own business. Below is a sample campground business plan template that can help you to successfully write your own with little or no difficulty;

A Sample Campground Business Plan Template

1. industry overview.

The campgrounds and RV parks industry primarily operates campgrounds and (RV) parks, as well as recreational and vacation camps.

The industry also includes trailer and caravan parks and wilderness camps. Basically, players in this industry take care of outdoor enthusiasts and also provide access to facilities such as washrooms, laundry rooms, recreation halls, playgrounds and even training facilities.

Studies shows that the Campgrounds and RV Parks industry has enjoyed stable growth in recent time for instance, in spring 2008 in the United States; the number of people who went camping within the 12 months of that same year amounted to 41.75 million.

The industry is largely driven by travel-related trends, as trips to campgrounds and RV parks are viewed as cost-efficient alternatives to traditional vacations. Going forward, increasing fuel prices and an appreciating dollar are expected to affect industry growth.

On the other hand, improvements in the broader economy of the United States, as well as an aging population, will support the growth of revenue for this industry.

The Campgrounds and RV Parks industry is indeed a very large industry and pretty much thriving in all parts of the world especially in developed countries such as United States of America, Canada, United Kingdom, Germany, Australia and Italy et al.

Statistics has it that in the United States of America alone, there are about 14,031 licensed and registered Campgrounds and RV Parks those who are into franchising responsible for employing about 51,211 employees and the industry rakes in a whooping sum of $6 billion annually with an annual growth rate projected at 2.3 percent between 2011 and 2016. It is important to state that no establishment has a lion share of the available market in this industry.

A recent report published by IBISWORLD shows that the Campgrounds and RV Parks industry has expanded steadily, with revenue expected to increase at an annualized rate of 2.3 percent over the five years to 2016.

The report shows that while the cost of using campground and RV facilities is less expensive relative to other types of accommodation, the RV Parks and Campgrounds industry was not immune from the impact of the broader economic downturn.

The report also stated that following the downturn, a spike in unemployment caused consumers to curtail nonessential purchases and cancel or delay their travel plans. Recovery commenced in 2012, but the industry’s rebound began slowly, with revenue increasing marginally in 2013. As the US economy underwent its initially tepid recovery, travel-related sectors experienced a bump in sales.

In recent time, the Campgrounds and RV Parks industry has experienced revenue growth, despite many families being time-strapped. While the industry contended with mounting competition from alternative leisure activities, such as bouncing castle, gym and fitness centers and cinemas, many operators generated industry revenue growth on the basis of convenience.

In the coming years, the industry revenue is forecast to grow as family entertainment centers such as campground and RV parks will continue to enhance their product portfolios to attract families, despite their reduced leisure time

Over and above, starting a campground business in the United States of America can be some worth stressful, it requires enough cash to acquire land large enough to accommodate the kind of facility that can comfortably attract families, religious organization and corporate organizations and also cash required to equip the facility to meet the standard expected by campers. But that does not rule out the fact that the business is profitable.

2. Executive Summary

Unique Arena Campground®, LLC is a standard and well equipped campground and recreational facility that will be located in a serene environment in the outskirt of Madison – Wisconsin.

Our aim of setting up the business is to contribute our quota in ensuring that families, campers, religious organizations and corporate organizations that live in Madison and neighboring cities have a facility that is highly suitable for family recreation and camping.

We have successfully leased a standard facility in a central and easy to locate location in Madison – Wisconsin. We our services include operating campgrounds, operating RV parks, operating overnight recreational camps, operating travel trailer and caravan campsites, and operating wilderness camps plus other recreational activities.  We are well equipped to services the whole family cum community as well as visitors and travelers.

Unique Arena Campground®, LLC is going to become the number one choice for campers looking towards camping in Madison – Wisconsin and we will work hard to build our facility to match the needs of all our clients and potential clients.

Before choosing a location for our campsite, we conducted a thorough research and feasibility studies and we were able to come to the conclusion that Madison – Wisconsin is the right place to open our campground. Our campground facility is specifically designed and built to take care of religious events, corporate events, school events et al.

We have active childcare services for toddlers and we have membership packages that are highly discounted for families that enrolled with us or churches, corporate organizations and schools who would want to regularly make use of our facility for camping events.

Unique Arena Campground®, LLC will at all times demonstrate her commitment to sustainability, both individually and as a business, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

Unique Arena Campground®, LLC is a registered family business that is owned and managed by Paul Livewire and his immediate family members.

Paul Livewire has a degree in Business Management from the University of Wisconsin. He has over 10 years hands on experience in the campgrounds and RV parks industry working for some of the leading brands in the United States of America and Canada.

3. Our Products and Services

Unique Arena Campground®, LLC is in the campgrounds and RV parks industry to provide camping and recreational facility for campers, religious organizations, corporate organizations, and families living in Madison and other neighboring cities and we have been able to put up a facility that can help us achieve our business goal.

We are optimistic that everyone who makes use of our campground facility will definitely derive huge fun and of course value for their money. These are the services and amenities that will be made available to our clients in our facility;

• Operating campgrounds
• Operating RV parks
• Operating overnight recreational camps
• Operating travel trailer and caravan campsites
• Operating wilderness camps
• Food and drinks court
• Ice cream shop
• Other related facility operation

4. Our Mission and Vision Statement

• Our vision of starting Unique Arena Campground®, LLC is to build a world – class campground and recreational facility and also to contribute our quota in encourage families and residence in Madison and neighboring cities to actively engage in camping and fun – filled recreational activities.
• Our mission for establishing Unique Arena Campground®, LLC is to create a movement in the community that supports total engagement of families and groups in fun filled camping and recreational activities.

Our Business Structure

Unique Arena Campground®, LLC is in business to become the leading private camping and recreational facility in the whole of Madison – Wisconsin and we are fully aware that it will take the right facility, management and organization – structure to achieve our goal.

We will ensure that we hire people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders ( the owners, workforce, and customers ). As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of ten years or more.

Our business will not be built only for the purpose of giving our members / customers value for their money, but also we will ensure that we make our work environment highly conducive for all our employees. We will provide them with facilities that will help them stay motivated and deliver on their various tasks and goals et al.

In view of that, we have made provisions for the following positions to be occupied by highly qualified and experienced staff;

• Chief Executive Office – CEO

Camping Facility Manager

• Admin and Human Resources Manager
• Accountant / Cashier
• Marketing and Sales Officer
• Customer Care Executive / Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Carries out staff induction for new team members
• Responsible for operating and managing the campground
• Ensures that the camping facility is in tip top position at all times
• Responsible for managing food and beverage services
• Manages membership and registration services
• Handles equipment rentals and sales services
• Handles other relevant camping facility operation

Admin and HR Manager

• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Designs job descriptions with KPI to drive performance management for clients
• Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Defines job positions for recruitment and managing interviewing process
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Oversee the smooth running of the daily office activities.

Marketing and Sales Officer (2)

• Identifies, prioritizes, and reaches out to new clients, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of projects.
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluate new plans for expanding increase sales
• Documents all customer contact and information
• Represents the organization in strategic meetings
• Helps to increase sales and growth for the organization.

Accountant / Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for the organization
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization.

Client Service Executive

• Welcomes members and potential members / clients by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the organization’s products and services
• Manages administrative duties such as membership registrations and other related tasks assigned by the management in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

Cleaners (3):

• Responsible for cleaning in and around the campground facility
• Cleans up after customers and clean work area
• Washes glassware and utensils after each use
• Maintain a clean working area by sweeping, vacuuming, dusting, cleaning of glass doors and windows, etc. if required.
• Ensures that toiletries and supplies don’t run out of stock
• Handle any other duty as assigned by the campground / facility center manager.

6. SWOT Analysis

Unique Arena Campground®, LLC is in business to provide camping and recreational facility for families and groups in Madison – Wisconsin and at the same time to make profits.

We are aware that there are competitions in the campgrounds and RV parks industry which is why we took out time to conduct an effective SWOT Analysis before investing our hard earned money into the business. We know that if we get things right before starting our campground, we will not have to struggle before attracting loyal clients and building our membership base to a level where we can easily breakeven in record time.

We hired the services a HR and Business consultant with bias in business structuring to help us conduct SWOT analysis for our company and he did a pretty good job for us.

Here is a of the result we got from the SWOT analysis that was conducted on behalf of Unique Arena Campground®, LLC;

One of the obvious strength that will definitely stand as a plus for Unique Arena Campground®, LLC is the fact that our facility is of great standard and it is strategically located in a densely populated – residential area in Madison – Wisconsin; our location is in fact one of our major strength.

We equally have a team of highly qualified professionals who will work with all our clients to achieve their aims making use of our campground facility and lastly our gate fee / membership package is one of the best that anybody living in Madison – Wisconsin can get; it is cheap and affordable.

We critically looked into our Business model and we were able to identify two major weakness. One is the fact that we are a new business and the second is the fact that we may not have the financial resources required to match up with existing campground and RV parks as well as family entertainment and recreation facilities and even government own entertainment and recreation facilities in Wisconsin when it comes to acquiring latest recreational vehicles and generating the needed hypes that can drive traffic towards our facility.

• Opportunities:

We are centrally located in densely populated area and of course an area with the right demographic composition in Madison – Wisconsin and we are open to all the available opportunities that the city has to offer.

Some of the threats that are likely going to confront Unique Arena Campground®, LLC are unfavorable government policies, inclement weather, demographic / social factors, downturn in the economy which is likely going to affect consumers spending and lastly, the emergence of new competitors within the same location where our campground facility is located.

7. MARKET ANALYSIS

• Market Trends

The Campgrounds and RV Parks industry has indeed benefited from recent marketing campaigns which is targeted towards encourage people to participate in recreation activities and camping, as well as consumer trends toward healthy living.

Going forward, many people who are part of the baby boomers generation are expected to sign up for recreational club memberships or make use of camping and recreation facilities in their communities, as they become more family cum health- conscious as they grow older.

However, patrons of campgrounds and recreation centers are anticipated to increasingly pick up membership from less expensive camping and recreational centers as against expensive all-inclusive clubs.

The trend in the campground and RV parks industry is such that if a facility is well – equipped and positioned close to a residential area or a place where people can easily access without much stress, there is the likelihood that the campground and recreational facility will enjoy high patronage.

Just like in other business ventures, the owner of campgrounds and recreational vehicle parks are always looking for ways to increase their market share; they go as far as signing deals with high schools and also religious organizations et al to make use of their facility.

Lastly, it is a common trend that as campgrounds and recreational vehicle parks grows, it becomes necessary for them to develop new service offerings or install new facilities that will help them attract more people. Little wonder some campground and recreational vehicle parks now have other facilities targeted towards attracting adults / parents.

In order words, it is very important for campgrounds and recreational vehicle facilities to continue to improvise if they want to grow their business and generate their target revenues.

8. Our Target Market

The target market for campground cuts across people from different backgrounds. The fact that people visit or register in campgrounds and recreational facilities for various reasons makes marketing the business interesting. The target market for campgrounds and recreation facilities can be categorized into three various groups.

The first group is the families who are looking towards creating time for children cum family hangouts and bonding. The other group of people is schools who are would want an ideal place to take students / children to during excursions or playtime et al.

The last group of people is religious organizations, corporate organizations and clubs who are looking for towards team bonding activities and other similar activities.

Unique Arena Campground®, LLC will work towards providing services, facilities and environment that will help us reach out to our target market. These are the category of people that we intend marketing our family entertainment center to;

• Households and families in an around Madison – Wisconsin
• Churches and Religious centers
• Corporate organizations
• Travelers / Tourists

Our competitive advantage

A close study of the campgrounds and recreational vehicle (RV) parks industry reveals that the market has become much more intensely competitive over the last decade. As a matter of fact, you have to be highly creative, customer centric and proactive if you must survive in this industry.

We are aware of the stiffer competition and we are well prepared to compete favorably with other leading campgrounds and recreational vehicle (RV) parks in the United States and the globe.

The Campgrounds and RV Parks industry is indeed a prolific and highly competitive industry especially in the United States of America. Clients will only make use of your campground and recreation vehicle facility if they know that you can successfully help them achieve their goals or provide the enabling environment and facility for them to camp and achieve their aim of camping.

Unique Arena Campground®, LLC is strategically located in a densely populated – residential area in Madison – Wisconsin; our location is in fact one of our major strength.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups campground and recreational vehicle park businesses in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Unique Arena Campground®, LLC is established with the aim of maximizing profits in the campgrounds and recreational vehicle (RV) Parks industry and we are going to go all the way to ensure that we do all it takes to attract both individual clients (families) and corporate clients on a regular basis.

Unique Arena Campground®, LLC will generate income by offering the following services;

10. Sales Forecast

It is important to state that our sales forecast is based on the data gathered during our feasibility studies and also some of the assumptions readily available on the field.mIt would be hard to create a sales forecast with a newly opened business like campground and recreational parks . This is simply because the statistics that will be provided will be on a short term basis.

Experts said that usually a business should be in operation for at least one year before they can generate the statistics that will be need to help in accurate forecasting; statistics should be at least one-year-old in order to show the trends and pattern in consumer spending.

We expect to welcome a minimum of 12,000 customers i.e. 0ne thousand customers per month within our first year of operations and then in subsequent year we will grow by 25 percent or more. Below are the sales projection for Unique Arena Campground®, LLC, it is based on the location of our campground and recreational facility and the services and products that we will be offering to our clients (members);

• First Fiscal Year-: $240,000
• Second Fiscal Year-: $450,000
• Third Fiscal Year-: $750,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major competitor offering same additional services as we do within 4.5 miles radius from our campground and recreational vehicle facility. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

Our marketing strategies will be directed towards achieving specific objectives that support the strategic goals of the organization.

The truth is that all that we do will be geared towards creating new market channels, increasing sales and increases our market share. We will leverage on improving on our services and facility to ensure that we win new clients and retain old members.

At Unique Arena Campground®, LLC, our marketing strategies will be consistent throughout the marketing mix and we will take into consideration product improvement, promotion, and price.

As part of our sales and marketing strategies, we will pay attention to the promotion of our campground facility so as to attract families, schools, groups, religious organizations and corporate organizations to enroll and become our members.

Our unique selling proposition is that we are well positioned and people can easily access our facility, our prices are affordable and we have a complete package for families, clubs, schools and religious organizations. Parts of the marketing and sales strategies that we will adopt are;

• Open our campground and recreational facility with a big party for all and sundry
• Advertise our campground and recreational facility on national dailies, local TV stations and local radio station
• Promote our campground and recreational facility online via our official website and all available social media platforms
• Introduce our campground and recreational facility by sending introductory letters alongside our brochure to religious organizations, schools, corporate organizations, households and key stake holders in Los Angeles – California
• Print out fliers and business cards and strategically drop them in offices, libraries, public facilities and train stations et al.
• Delivering consistent customer experiences to all our members; making our first impression count positively to those making use of our campground and recreational facility for the first time
• Make use of attractive hand bills to create awareness and also to give direction to our campground and recreational facility
• Adopt direct mailing coupon marketing approach
• Position our signage / flexi banners at strategic places in and around Madison – Wisconsin
• Create a loyalty plan that will enable us reward our consistent members especially those that registered as a family or groups
• Engage in road shows within our neighborhood to create awareness for our campground and recreational facility.

11. Publicity and Advertising Strategy

We have been able to work with our branding and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to become the number one choice for both corporate clients and individual clients in the whole of Madison – Wisconsin which is why we have made provisions for effective publicity and advertisement of our campground and recreational facility.

Below are the platforms we intend to leverage on to promote and advertise Unique Arena Campground®, LLC;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community based sport events and competitions
• Leverage on the internet and social media platforms like; Instagram, Facebook, twitter, YouTube, Google + et al to promote our brand
• Install our Bill Boards on strategic locations all around Madison – Wisconsin
• Engage in road show from time to time in targeted neighborhoods
• Distribute our fliers and handbills in target areas
• Contact Families, corporate organizations, religious organizations and schools by calling them up and informing them of Unique Arena Campground®, LLC and the facilities and services we offer
• List Unique Arena Campground®, LLC on local directories / yellow pages
• Advertise our campground in our official website and employ strategies that will help us pull traffic to the site.
• Ensure that all our staff members wear our branded shirts and all our official vehicles and trucks are well branded with our corporate logo et al.

12. Our Pricing Strategy

Our pricing system is going to be based on what is obtainable in the campgrounds and recreational vehicle (RV) parks industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than what our competitors are charging as gate fees or members fee in Madison – Wisconsin.

Be that as it may, we have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us or when they register as a family, groups or a religious organization and schools. The prices of our services will be same as what is obtainable in the United States’ open market.

• Payment Options

The payment policy adopted by Unique Arena Campground®, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Unique Arena Campground®, LLC will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via credit cards / Point of Sale Machines (POS Machines)
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for farm produces purchase without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our facilities and services.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business.

The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a campground and recreational facility; it might differ in other countries due to the value of their money.

However, this is what it would cost us to set up Unique Arena Campground®, LLC in the United of America;

• The Total Fee for Registering the Business in the United States of America – $750.
• Legal expenses for obtaining licenses and permits – $1,500.
• Marketing promotion expenses (8,000 flyers at $0.04 per copy) for the total amount of $10,000.
• Cost for hiring Business Consultant – $5,000.
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $30,800.
• The cost of accounting software, CRM software and Payroll Software – $3,000
• The cost for leasing facility for the campground and recreational facility – $250,000.
• The total cost for facility remodeling and equipping the facility ((electrical, furnishings, plumbing, painting and landscaping) – $150,000.
• Other start-up expenses including stationery – $1000
• Phone and utility deposits – $3,500
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
• The cost for the purchase of room furniture, kitchen equipment and gadgets (mattresses, bed sheets, blankets, pillows, beds, fridges, smoke detector, TVs, microwave oven, Sound System, tables and chairs et al) – $150,000
• The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, video games, snooker board, tables and chairs et al) – $10,000.
• The cost of Launching a Website – $600
• The cost for our grand opening party – $15,000
• Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $5,000

We would need an estimate of $750,000 to successfully launch a small but standard and well – equipped campground and recreational facility in Madison – Wisconsin.

It is important to state that the testing and evaluating expenses would be high because of the large amount of equipment needed to start up a campground and recreational facility and also the huge amount required in securing a facility large enough to accommodate campground and recreational facilities within same location.

Generating Funds / Startup Capital for Unique Arena Campground®, LLC

Unique Arena Campground®, LLC is a family registered business that will be owned and managed by Paul Livewire and his immediate family members. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources. They do not intend welcoming external investors for now.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings and sale of his stocks
• Generate part of the start – up capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $250,000 ( Personal savings $200,000 and soft loan from family members $50,000 ) and we are at the final stages of obtaining a loan facility of $500,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Unique Arena Campground®, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to pick up membership in our campground and recreational facility is to equip our facility with state of the entertainment equipment, ensure that the camping facility is always in tip top shape and conducive, and over and above make our services and facilities affordable.

Unique Arena Campground®, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of ten years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check: Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Acquiring facility and remodeling the facility: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the needed family entertainment equipment, gym and fitness equipment , electronic appliances, office appliances and suppliers: In progress
• Creating Official Website for the Company: Completed
• Creating Awareness for the business both online and in the neighborhood: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Establishing business relationship with vendors and key stakeholders in the industry: In Progress

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Sample Campground Business Plan

• September 8, 2023

CAMPGROUND BUSINESS PLAN SAMPLE

A campground business is an exciting recreational activity that has a lot of potential for investments. This is in focus as we look into the requirements to start one.

A campground business by nature is capital intensive and the potential financial rewards high. There are a lot of considerations , things to put in place, including the building of lodgings, and other administrative offices as well to make the running of the campground business easy.

Before starting a campground business , it will do well to consider the following points seriously, as they measure the level of preparedness, as well as offer tips on the requirements of starting a campground business.

• Choosing a Location

There are times when finding a suitable location for a campground business can be daunting. However, putting in the required effort is worth it, as getting the right location for your campground business can make the difference between profitability and increased patronage, and low patronage. Some locations are best suited for starting a campground business.

SEE: Cost to Build RV Park

The locations best suited for starting a campground business are those not too far away from the city and having a serene atmosphere where people can wind down/rest from the hustle and bustle of urban life.

Campground business locations should bring people closer to nature, allowing for adventure, hiking, fishing and several other activities not readily available in urban centers.

• Writing the Campground Business Plan

No serious business can commence operations without a business plan. To start anything of worth, a considerable amount of time should be spent in planning. A business plan documents this planning down to the minutest detail of the business. Nothing is left to chance as it may hurt the business in the future. A WELL WRITTEN campground business plan has the potential to attract funding for the business.

“Well written” is stressed here because any campground business plan not properly written can derail the business and will fail to attract the attention of investors and financial institutions that may have the required financial resources to support the business.

• Choosing the Most Suitable Campground Business

One may ask; choosing the most suitable? Yes, this is because there are several types of campgrounds each tailored to meet the needs of a specific market. These include seasonal campground businesses, tent-only campgrounds, and fishing campgrounds.

Others include mobile camping campgrounds among several others. It is therefore imperative to select the best campground business for investments.  

• Obtaining the Necessary Campground Permits

To start a campground business , you will have to get the required permits from the state before the commencement of the business. However, the types and cost of permits to start a campground business vary from state to state within the United States.

Therefore, knowing the permit requirements for your state is very necessary. There may be other additional requirements across different states before starting a campground business. Whatever the case, it is important to find out all these requirements and meet them.

• Maintenance and Servicing

A campground business will always need periodic maintenance. Therefore, putting together campground maintenance and servicing department will ensure that the campground is well maintained.

Campgrounds which are well patronized due to the increased pressure on the available facilities will require constant maintenance. Anything short of this may result in deplorable conditions of facilities in the campground which may eventually affect patronage.

• Online Presence

Any serious campground business will have an online presence. This is an efficient marketing tool that highlights all the services offered at the campground business. A majority of campers usually go online to make inquiries on available campground businesses.

Therefore, building a website containing all the services provided in the campground business will go a long way in boosting patronage. Also, it is important to register with online campground directories which can easily direct clients to patronize the services of the campground business.

• Publicity and Advertisement

It is not enough to start a campground business. Some vital elements of the business such as effective publicity and advert strategy should be adopted. Making use of international tourist journals as well as the use of both electronic and print media has the potential of increasing patronage.

The experience at the campground should be such that visitors have a lasting positive impression. This is important as they are likely to tell friends and families about the business. This, in a nutshell, is known as word of mouth marketing.

• Setting the Campground Fees

Although the main purpose of starting a campground business, as with any other business is for profits, a pricing strategy that also considers the client will most likely result in a balanced business, creating a win-win situation for both the client and the business.

Setting the fees for the campground should be reflective of the services provided at the campground. In addition to the fees set, there should be real value for money spent by the clients/campers. Clients who get real value for money are likely to be impressed by the services and likely spend more.

By the above, we can see that starting a campground business requires a lot of things to be put in place. There are regulatory guidelines to abide by as well as the requirements needed for the smooth running of the business.

CAMPGROUND BUSINESS PLAN EXAMPLE

Here is a sample business plan for starting a campsite.

Business Name:  Exodus Camp

Executive Summary

• Our Products and Services

Vision Statement

Mission Statement

Business Structure

• Market Analysis

Sales and Marketing Strategy

• Financial Plan

Competitive Advantage

Exodus Camp limited is a campground business specialized in providing out of door shelters for vacationers. It has the backing of the Colorado state government and also all the permits from the necessary agency.

This is a family business run own and run by Kim Koo and Tim Koo. It was started about 10 years ago when Tim got tired of the long hours of work and travel and wanted to spend some time with this family. So he and his wife pulled funds together and bought this for land for campers and as a parking lot for Caravans and RVs (Recreational Vehicles).

Now, however Exodus camp is looking for funds to expand. Before the camping business, they run has been the temporary camping method. With only temporary tents, washhouses and parking spaces for RVs. The plan now is to build cabins, 15 luxury cabins, and also add recreational facilities like pools and other entertainment centers.

Mr. and Mrs. Koo already has provided $5 million for the expansion project. $10 million will be sourced from investors and the bank.

Products and Services

We provide camping services for those who love the outdoors.  We provide temporary tents and parking spaces for camping trucks. We also ensure the security of everyone on the property.

Our vision is to always provide comfort away from home for the outdoor lover. While doing this at a very affordable price and paying cognizance to the security of our customers.

We want to be the one-stop luxury camping place in the Colorado region. We believe camping shouldn’t be any less comfortable than the clients’ homes. So our job is to provide that level of comfort with a touch of luxury for all those who visit us.

This is majorly a family business, owned and run by the Koo’s. With the coming expansion, more staff will be needed.

So apart from the CEO, Mr. Koo, Kim and two of the grown-up children will be running different parts of the camp.

To help instill the vision of customer satisfaction that is paramount in Exodus camp.

Market Analysis Market Trend

Americans love the outdoors. However during the 2012 economic crash vacationers either postponed their journeys or canceled it altogether. However, the economy is beginning to look better. Therefore there’s a huge spike in people wanting to vacate because people can now afford to go on vacations.

Camping is also a cheaper option for those looking to go on vacation as hotel bills can be expensive. So looking at these trends there’s no better time to start a camping business. Colorado is a place of natural beauty that attracts tourists, so there’ll be no lack of customers.

Target Markets

There are no age brackets for those seeking for some adventure, or a vacation. So basically our market is from teenagers up to the elderly. We have something for everyone. So first we lookout for people who love adventure and would just want to leave civilization for a while. That’s our first market as our current facility can handle those people.

Then the next people are high school students and the management of high schools, as this place will serve as a summer camp for high school students.

We tip tour guides to mention the name of our camping grounds to tourists as they take them around the Colorado rocks.

We intend to advertise on TV and radio stations. We will be championing a course on the importance of the environment; this will also serve as an advert. We will take out space in the newspaper, and on yellow pages.

Last but not the least, is the internet. We’ll use our blog and the internet as a marketing and advert tool.

Financial Plan Source of Startup Capital

We are looking at an additional investment of $15 million being put into this business. This is for the expansion of the property into a luxury campsite. While Exodus Camp will be providing $5 million, the bank will be providing the remaining $10milllion.

Exodus camp has been in the business for a while, and we have garnered a reputation for providing world-class services. So our reputation already speaks for us. And some of our staff serve as a tour guide around the Colorado Rocks, this alone brings in customers.

So, here you have it. This is a business plan for starting a campground business . Exodus camp is owned and run by Mr. and Mrs. Koo.

Related posts:

• How To Start A Primitive Campground Business
• Pros And Cons Of Owning A Campground Business
• 4 Registered Grants For Starting A Campground
• Sample Business Consulting Firm Business Plan

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Completely editable RV Park Business Plan

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Everything is Integrated and Automated ! Please view the video on this site. You can read the plan here .

All content updated for 2023 ! The purchase price is $29.95.

At RVParkBusinessPlan.com, we have created a number of tools that you can use for developing a business plan specific for a RV park or campsite facilities. Our site provides you with an easy-to-use Excel based spreadsheet that provides a three-year financial forecast including a profit and loss statement, cash flow analysis, balance sheet, breakeven analysis, and business ratios overview. The Excel spreadsheet can be completely customized to how you intend to develop your operations, and it has been developed in a simple to develop format.

Through a simple question-and-answer system, the financial statements are automatically created.

Please see the video below:

The Word document is a complete business plan specific for a RV park. The chapter list is as follows:

• 1.0 Executive Summary
• 2.0 Financing Overview
• 3.0 RV Park Operations
• 4.0 Economic, Industry, and Market Research
• 5.0 Marketing Plan
• 6.0 Personnel Summary
• 7.0 Financial Plan
• Appendix A – SWOT Analysis
• Appendix B – Reference Sources
• Appendix C – Monthly and Quarterly P&L Statements
• Appendix D – Monthly and Quarterly Cash Flow Analysis

In addition to receiving the RV park business and excel model, you will also receive:

• A stand alone 24 page marketing plan
• A “How to Guide” related to starting or acquiring a RV park (or campsite facility)
• Three SWOT Analysis Templates
• Two RV Park Pitch Decks

How To Write an RV Park Business Plan + Template

Creating a business plan is essential for any business, but it can be especially helpful for RV park businesses that want to improve their strategy and/or raise funding.

A well-crafted business plan not only outlines the vision for your company, but also documents a step-by-step roadmap of how you are going to accomplish it. In order to create an effective business plan, you must first understand the components that are essential to its success.

This article provides an overview of the key elements that every RV park business owner should include in their business plan.

Download the Ultimate RV Park Business Plan Template

What is an RV Park Business Plan?

An RV park business plan is a formal written document that describes your company’s business strategy and its feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write an RV Park Business Plan?

An RV park business plan is required for banks and investors. The document is a clear and concise guide of your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective RV Park Business Plan

The following are the key components of a successful RV park business plan:

Executive Summary

The executive summary of an RV park business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

• Start with a one-line description of your RV park company
• Provide a short summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started, and provide a timeline of milestones your company has achieved.

If you are just starting your RV park business, you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your RV park, mention this.

Industry Analysis

The industry or market analysis is an important component of an RV park business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

• What part of the RV park industry are you targeting?
• How big is the market?
• What trends are happening in the industry right now (and if applicable, how do these trends support the success of your company)?

You should also include sources for the information you provide, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, RV park customers may include families with children, retirees, and business travelers.

You can include information about how your customers make the decision to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or RV park services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will be different from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and/or advantage; that is, in what ways are you different from and ideally better than your competitors.

Below are sample competitive advantages your RV park business may have:

• Lower prices than traditional hotels
• Amenities such as pools, playgrounds, and BBQ areas
• Onsite laundry facilities
• Pet-friendly policies
• Easy access to major highways

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

• Product/Service : Detail your product/service offerings here. Document their features and benefits.
• Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
• Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
• Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, launch a direct mail campaign. Or, you may promote your RV park business via word-of-mouth marketing.

Operations Plan

This part of your RV park business plan should include the following information:

• How will you deliver your product/service to customers? For example, will you do it in person or over the phone only?
• What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, in your Operations Plan, you will lay out the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. Examples of milestones for an RV park business include reaching $X in sales. Other examples include expanding to a second location, developing a new service, or hiring additional staff.

Management Team

List your team members here including their names and titles, as well as their expertise and experience relevant to your specific RV park industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

• Revenue : how much revenue you generate.
• Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering.
• Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss.

Sample Income Statement for a Startup RV Park

Balance sheet.

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

• Assets : All of the things you own (including cash).
• Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
• Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup RV Park

Cash flow statement.

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

• Cash Flow From Operations
• Cash Flow From Investments
• Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup RV park business.

Sample Cash Flow Statement for a Startup RV Park

You will also want to include an appendix section which will include:

• Your complete financial projections
• A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
• Any other documentation which supports what you included in the body of your business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your RV park company. It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it.

A well-written business plan is an essential tool for any RV park owner. In this article, we’ve outlined the key components of a successful business plan and shared a template that you can use to create your own.  

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RV Park & Campground Business

• Last Updated: October 27, 2020

Learn about trends affecting the RV Park and Campground industry and find more information on opening your own RV Parks and Campgrounds business . Don’t forget you can receive free or low-cost training and free professional business advice , from your local Small Business Development Center !

View our related business reports here: Bed and Breakfast Business and Travel & Tourism Industry Research .

Get a  free RV Parks and Campgrounds business plan template  on our Business Plans page.

RV Parks and Campgrounds Industry COVID-19 Resources

In response to the global COVID-19 pandemic, shelter-in-place orders and physical distancing measures have affected many businesses. Here is a look at the impact to the campgrounds and RV parks industry .

During the beginning stages of the COVID-19 pandemic, campgrounds and RV parks that rely on national park visitors for revenue were at a loss when the National Park Service issued park closures nationwide. However, it is projected that the decrease in outdoor activity will be short-lived as frequent campers and non-campers express interest in camping once restrictions are lifted, according to the 2020 North American Camping Report by KOA . In fact, the pandemic has led many people to participate more in outdoor recreation than before, leading to surge in camping among other outdoor activities. Moreover, RV camping may be considered the safest form of travel compared to other accommodations such as hotels. Indeed, COVID-19 is causing a boom of sorts in the RV industry with RV shipments up 54% in July over 2019.

Here are additional COVID-19 business resources specific to this industry:

• SBDCNet COVID-19 Small Business Resources
• SBDCNet COVID-19 Industry Resources
• RV Industry Association COVID-19 Resources
• COVID-19 Resources for the Outdoor Industry
• Outdoor Recreation Industry and Coronavirus
• Coronavirus: What You Can Do to Protect Yourself, Your Employees and Campers

RV Parks and Campgrounds Industry Overview & Trends

Naics code: 721211; sic code: 7033.

This  RV Parks Industry market research report excerpt is from First Research , which also sells a full version of this report.

• “Companies in this industry operate facilities to accommodate campers using tents, travel trailers, and recreational vehicles (RVs). Major companies include Kampgrounds of America (KOA) and Thousand Trails (both based in the US), as well as Discovery Holiday Parks (Australia); Siblu (France); and the UK-based Camping and Caravanning Club, Park Resorts, and Parkdean Holiday Parks.
• Outside the US, RV camping (or caravanning, as it is often called in Europe) is popular in countries such as the UK, Australia, Canada, France, Germany, Italy, and Spain. RVs are growing in popularity in China as consumers spend more on vacations and leisure activities. The US recreational vehicle parks industry includes about 4,400 RV parks and campgrounds with combined annual revenue of about $2.8 billion.
• COMPETITIVE LANDSCAPE: Demand is driven by personal income and tourist travel. The profitability of individual campgrounds depends on site occupancy rate and effective marketing. Large campgrounds have advantages in diversity of site offerings and amenities. Small campgrounds can compete effectively by marketing to their target demographic and by obtaining desirable locations. The US RV parks and campgrounds industry is fragmented: the 50 largest companies account for about 25% of industry revenue. Most RV park operators are privately held, single-location companies.
• PRODUCTS, OPERATIONS & TECHNOLOGY: Campground rentals and other accommodations account for about 80% of industry revenue; other sources of revenue include membership fees (5%); and sales of food and beverages (4%).”

A variety of additional resources and publications provide additional information on the RV parks and campgrounds industry , including:

• RV Industry Business Indicators
• Campground and RV Parks: Industry Highlights
• RV Industry: From Parks to Vehicle Sales

RV Parks and Campgrounds Customer Demographics

IBISWorld reports on the major market segments for  Campgrounds & RV Parks in the US . The full version of the report is available for purchase.

• IBISWorld estimates 2020 Industry revenue at $8.7 billion, with major markets for the industry segmented by people aged 34 years and under (41%), 35 to 54 years (36%), and 55 years and over (23%).
• Making up the largest portion of campgrounds and RV parks industry revenue, people aged 34 and under have increased participation in outdoor activities. Free Wi-Fi and music festivals with campsites have contributed to the segment’s growth over the past five years.
• People aged 35 to 54 have typically reached their peak earnings material, which contributes to more disposable income and free time to travel.
• People aged 55 and over currently represent the smallest segment, but IBISWorld projects they will become the fastest growing segment in the industry. Almost 10% of RV owners are over the age of 55, and they typically have more disposable income and leisure time due to retirement.

Additional information about RV parks and campgrounds customers:

• Trends in RV Ownership
• Outdoor Foundation: 2019 Outdoor Participation Report
• Kampgrounds of America (KOA) American Camping Report

RV Park and Campground Startup Costs

Campground Business startup costs from Entrepreneur Magazine :

• “Startup Costs: $10,000 – $50,000
• Home Based: Can be operated from home
• Franchises Available? Yes
• Online Operation? No”

Find additional RV parks and campgrounds startup costs information through the following resources:

• How to Start A Campground Business
• The Profitability of Owning A Campground
• How Much It Costs to Build an RV Park from Scratch
• How to Start My Own RV Camping Park

RV Park and Campground Business Plans

• RV Park Business Plan Sample Template
• Sample Campground Business Plan Template
• Guide to Starting A Campground Business

RV Parks and Campgrounds Business Associations

Trade associations often are excellent sources of information on an industry. Here are some relevant RV park and campground associations:

• The National Association of RV Parks and Campgrounds
• Recreation Vehicle Industry Association
• Outdoor Industry Association
• American Hotel and Lodging Association

RV Parks and Campgrounds Business Regulations

The section provides a general awareness of RV park and campground regulations to consider when starting a RV park or campground business. Businesses may be subject to state and local rules and regulations, so be sure to check with your state and municipality for rules and regulations that may impact business operations in your area. Although there is no one official agency regulating RV parks and campgrounds , standards exist for accessibility and fire protection:

• S. Access Board: Camping Facilities and Camp Shelters Accessibility Standards
• National Fire Protection Association: Standard for Recreational Vehicle Parks and Campgrounds

RV Parks and Campgrounds Publications

• Woodall’s Campground Management
• RV Business
• The Dyrt Magazine

RV Park and Campground Employment Trends

The average salary in the campground industry may be around $39,000. However, recent market research within the RV Parks and Campgrounds industry suggests:

• 2019 payroll per employee: $28,018
• Management positions comprise 7.5% of employees in the industry
• Average industry hourly pay for office and administrative jobs: $14.71

RV parks and campgrounds encompass various roles, and lodging managers represent a major role within the industry as they oversee all operations on the property. For overall employment and wage estimates by occupation within this industry, click here . Here is a labor market summary report from the Bureau of Labor statistics focused on Lodging Managers :

• “Pay: The median annual wage for lodging managers was $54,430 in May 2019. The median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less. The lowest 10 percent earned less than $31,380, and the highest 10 percent earned more than $105,720. Most lodging managers work full time.
• Work Environment: Lodging managers held about 57,200 jobs in 2019. The pressures of coordinating a wide range of activities, turning a profit for investors, and dealing with dissatisfied guests can be stressful.
• Job Outlook: Employment of lodging managers is projected to decline 12 percent from 2019 to 2029. Stays in traditional lodging establishments have been declining as short-term rentals have risen and offered competition. Both leisure and business traveler bookings at hotels and bed-and-breakfast establishments have declined due to the increase in available options offered by online booking sites, which make it easier for individuals to rent out their space. This is expected to result in decreased demand for lodging managers.”

Additional Small Business Resources

Already in business or thinking about starting your own small business? Check out our various small business resources:

• View more business reports here: Small Business Snapshots
• View small business help topics here: Small Business Information Center
• View industry-specific research here: Market Research Links
• View business plans samples here: Sample Business Plans

Remember, you can also receive free professional business advice and free or low-cost business training from your  local Small Business Development Center !

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RV Park Business Plan Sample

Published Jun.18, 2015

Updated Apr.24, 2024

By: Noor Muhammad

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Table of Content

RV Park business plan for starting your own building firm

Are you exploring the most profitable way to commercialize your property? If so, you must search for how to open a RV park then. RV parks are basically made for tourists to park their RVs i.e. recreational vehicles that contain quarters for accommodation.

With cities of America becoming the top tourist destinations, tourists from around the world use RVs to explore the country. As they enable one to travel without having to stay at hotels or pay for airline tickets. Moreover, due to the availability of WiFi, travel lovers who have to earn as well, purchase RV vehicles to live their life to the fullest.

If you want to know how to start an RV park, you should study some business plans for RV park. You can also have a detailed in-depth of this business through this sample rv park business plan written for the startup, Grandeur Traveling.

Executive Summary

2.1 the business.

Grandeur Traveling will be a licensed and registered RV park startup. The business will be based in New York and will have its setup at 3 locations throughout New York. The business will provide a parking facility for RVs. Moreover, recreational activities, washrooms, laundry rooms, and play areas will be provided for RV travelers.

2.2 Management of RV Park business

Management is a crucial and difficult part of a business. Efficient management can be done by one who is capable of making instant decisions about diverse areas.

To make sure that your RV park run according to the clients’ expectations, you should include each of its detail in your private land RV park start up rv park business plan . Your rv park business plan should explain

• How you will turn your land into a perfect space for RV travelers
• How to set up an RV park
• How to manage finances for the startup as well as for future running of the business
• How to acquire and retain an efficient workforce all the time

2.3 Customers of RV Park business

Before exploring how to start a RV park, you should research your customer base. Grandeur Traveling identified that its customers can be divided into three groups: foreign tourists, domestic holidaymakers, and residents who live in RVs.

2.4 Business Target

Our business targets are to maintain a CSAT score of above 87% throughout our service years. The financial targets that we can achieve by meeting our net profit goals are demonstrated in this table.

Company Summary

3.1 company owner.

Robert Crowe will be the owner of Grandeur Traveling. Crowe has done MBA from Binghamton University School of Management.

3.2 Why the RV Park business is being started

Crowe owns a huge property in New York. He rented business a part of his land but wasn’t satisfied with the profits generated. Finally, he explored other options to commercialize his property and decided to start RV park business.

3.3 How the RV Park business will be started

Step1: Plan your business

The first step before starting an RV business is to create an RV park business plan template. To make an effective rv park business plan for your startup you can take help from this RV park business plan sample. In this RV park business plan example we are listing everything about Grandeur Traveling from their startup expenses to financial planning.

Step2: Define your brand

The second step is to acquire the required licenses and permits. This is the time when you should establish your business base, set your business targets and values.

Step3: Start the recruitment

A business cannot earn success if its employees are not devoted, driven, and responsible. Crowe decided to conduct interviews to find the most suitable persons to run his business.

Step4: Get ready to promote & market

After you have set up your business and workforce, you should start working on ways to reach your target audience. Crowe decided to promote his services by offering several discounts to customers. And by utilizing Google Local ads services and other platforms to advertise businesses.

Step5: Establish a web presence

RV travelers are likely to search for RV parks through Google. So that they know where they can stay and park their vehicle beforehand. Chances are that they explore RV parks nearby their destinations two to three hours before their arrival.

Therefore, knowing the importance of establishing a strong web presence, Crowe decided to hire an expert web developer to develop his website.

The startup expenses of Grandeur Traveling are given in the table below:

If you plan for owning an RV park business you must realize that you need to provide your customers with many things other than just a parking space.

Crowe decided to provide sanitation and washroom facilities to RV travelers. Moreover, for people who would want to relax for a while, Grandeur Traveling will also be offering recreational activities, food delivery business , and drinks.

In this business plan template RV park, we are enlisting the services of Grandeur Traveling in detail.

• Sanitation Services

We will provide sanitation services to our customers. To keep our washrooms tidy all the time, we will be hiring sweepers and cleaners. Moreover, we will also make arrangements to empty and clean RV holding tanks that are placed in many RVs to keep wastewater.

• Laundry Facility

To facilitate RV travelers in washing and drying their clothes we will install automatic washing machines and vented dryers.

• Provision of Food/ Snacks/ Drinks

We will also be offering fresh and healthy food items, snacks, and drinks. Our food items will mainly comprise of local cuisines. And our drinks will mainly contain juices, teas, and coffees.

• Recreational Activities

At our RV park, our customers will get the following facilities to enjoy themselves and relax

• A swimming pool
• Play area for adults to play table tennis, badminton, and basketball
• Play area for kids that contain trampolines, swings, slides, and climbing structures

Marketing Analysis of RV Park Business

RV parks have very specific customers. Therefore, before starting an RV park, you must research the market in detail. Generally, RV parks should be situated near the most-visited tourist sites. As RV travelers would like to visit historic and natural sites, it would be profitable if you establish your RV park near popular landmarks.

Besides finding an ideal location, you also have to understand market dynamics for opening an RV park. If you think you don’t possess the right knowledge to do marketing analysis, you should hire a professional marketing analyst for RV park business consulting. In this blog on how to write a business plan for an RV park, we are enlisting the marketing analysis done by Grandeur Traveling.

Business plan for investors

5.1 market trends.

According to IBISWorld more than 16k RV parks and campgrounds businesses are running in the United States. The number is expected to increase by 2025, as IBISWorld reported an annual growth rate of 6.4% in this business from 2015 to 2020. The market size of the RV park business is $9 billion which is also quite good.

Though the market stats are satisfactory, still you need to take careful measures to thrive in the recession due to COVID-19.

5.2 Marketing Segmentation

Identifying your customers and then dividing them into separate groups is essential before starting a business. This practice can help you in devising policies to reach out to specific groups of your customers. Moreover, understanding the requirements of your customers will also assist you in deciding the right services.

To give you a general idea of who can be the customers of an RV park, we are providing here the marketing segmentation done by Grandeur Traveling.

5.2.1 International RV Travelers

Our primary customers will comprise RV travelers from around the world. This group of our target customers will enter New York to visit city parks, art museums, Art Deco skyscrapers, shopping areas, city theaters, iconic restaurants, etc. Therefore, to target them we will set up our RV park stations near the most-visited tourist spots.

5.2.2 Domestic RV Travelers

The second group of our target customers will include RV travelers from our own country who may belong to our nearby cities. To attract this group of our target customers we’ll offer several discounts and free tickets to famous monuments.

5.2.3 Residents

Our third category comprises residents of New York. They are expected to enjoy our food and recreational activities whenever they visit destinations near us.

Though this group of our target customers is not likely to help us make huge revenues. Still, we decided to include it while making our rv park business plan to achieve maximum accuracy.

5.3 Business Target

Crowe defined his business targets in the initial phases of his business. The financial, customer care, and business growth targets set by him are given here.

• To earn a net profit margin of $30k per month by the end of the third year
• To maintain an average rating above 4.8 by the end of the first year
• To open two more RV parks to cover more locations by the end of the first five years
• To maintain a CSAT score above 87% throughout our service years

5.4 Product Pricing

Our prices are almost in the same range as that of our competitors. But to get ahead of them we’ll try to capture more and more customers through offering various discounts, vouchers, and free tickets.

Marketing Strategy

The customers of RV parks are very specific. Therefore, to attract a significant number of customers to your site, you should have an excellent RV park business marketing plan.

Crowe explored the strategies and services of his competitors before completing his RV park business design. This approach enabled him to include exclusive features in his RV parks.

6.1 Competitive Analysis

Grandeur Traveling will come up with the following competitive aspects to outperform their customers.

• We are providing an online booking facility so that RV travelers can reserve a parking space for their RVs by a 3-hour pre-booking.
• Our workers are highly customer-oriented. We will ensure the highest quality sanitation and other services to facilitate our customers.
• We are providing an eating facility in our RV parks unlike many of our competitors.

6.2 Sales Strategy

To attract our target customers, we will:

• Establish a strong web presence by hiring an SEO content writer and a web developer
• We will advertise our services through Google Local ads service
• We will provide a free ticket to visit the Statue of Liberty on every purchase above $70 for the first two months of our launch
• We will provide a 30% discount on all our services for the first two months of the launch

6.3 Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Personnel plan

As you write a business plan for an RV park, you should decide how many employees you will need to run your business. The best approach to hiring the workforce for your startup is to first make a personnel plan. A personnel plan contains a list of required staff along with their job responsibilities and average salaries.

7.1 Company Staff

Crowe will supervise the business himself. However, he will hire the following staff for Grandeur Traveling.

• 3 Branch Managers to manage RV parks at three locations
• 12 Sweepers/ Cleaners to clean the facility, washrooms, and RV holding tanks
• 3 Cooks to prepare meals
• 3 Store Operators to serve foods and drinks
• 3 General Assistants to maintain areas for recreational activities
• 3 Accountants to maintain financial records
• 1 Web Developer to manage the company’s website social sites
• 1 Driver to provide transportation

7.2 Average Salary of Employees

Financial plan.

The last thing to worry about while you create an RV park business plan is the financial plan. As Crowe decided to open RV parks at three different locations from the very beginning, he had to work a lot to manage finances.

After analyzing the total assets, startup expenses, expenses to run the business, pricing strategy, and expected sales, Crowe developed an accurate financial plan.

In this park business plan, we are enlisting important financial projections, break-even analysis, gross margins, cash flows, and balance sheet created for Grandeur Traveling.

If you need help for making a financial plan for your own RV park, you can read the financial plan for Grandeur Traveling free of cost.

8.1 Important Assumptions

8.2 brake-even analysis.

8.3 Projected Profit and Loss

8.3.1 profit monthly.

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

8.5 Projected Balance Sheet

8.6 business ratios.

Download RV Park Business Plan Sample in pdf

OGScapital writer specializes business plan themes such as water park business plan , business plan for summer camp , business plan for resort development , helicopter business plan , golf course marketing strategy , business plan for nightclub and many others.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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