![master thesis generation z Purdue e-Pubs](https://docs.lib.purdue.edu/assets/md5images/0ef023a18cb347526fa389886bca42cb.png)
- < Previous
Home > ETD > OPEN_ACCESS_THESES > 1395
![](http://ortec.site/777/templates/cheerup1/res/banner1.gif)
Open Access Theses
Exploring generation z’s work values: implications for future work.
Pei-Yu Hsieh , Purdue University
Date of Award
Degree type, degree name.
Master of Science (MS)
Technology Leadership and Innovation
Committee Chair
Mesut Akdere
Committee Member 1
Brett Crawford
Committee Member 2
Paul Asunda
Work values are often studied in literature with relation to generational issues as they represent an important norm in comparing and understanding expectations of various generations of employees in the workplace. Generation Z, individuals born between 1995 and 2010, is preparing to enter the workplace, yet there is limited exploring of the work values that motivate this generation. This study aims to explore the work values of Generation Z and provide insights to organizational managers and Human Resources (HR) as they cope with the challenges of a new generation in the workplace. This quantitative study consists of a research question that seeks to explore Generation Z’s preferred work values, utilizing Super’s Work Values Inventory (SWVI), and five sub research questions that seek to report if there are statistically significant differences between work values in specific variables. These variables include gender, academic disciplines that participants are enrolled in Purdue University, citizenship (domestic and international students), race and ethnicity, and prior work experience. Mean scores from descriptive statistical analysis were used to rank the work values of Generation Z and a one-way ANOVA was used to analyze the effect of different variables with each work value. The results demonstrate that in the 12 work values, Generation Z places way of life first, achievement second, and supervisory relations third. Although most variables had a statistically significant difference in work values, the overall ranking associated with each variable aligns with the rankings of Generation Z’s overall work values. Implications and recommendations for HR include understanding Generation Z employees and further developing corresponding strategies based on Generation Z’s preferred work values. These implications may help HR engage and motivate this generation, increase employee retention and successful recruitment, and improve Generation Z’s productivity and loyalty for organizations; additionally, this study may increase understanding between generations to reduce generational conflicts and bridge the generation gap.
Recommended Citation
Hsieh, Pei-Yu, "Exploring Generation Z’s Work Values: Implications for Future Work" (2018). Open Access Theses . 1395. https://docs.lib.purdue.edu/open_access_theses/1395
Since March 13, 2022
Advanced Search
- Notify me via email or RSS
- Purdue Libraries
- Purdue University Press Open Access Collections
Links for Authors
- Policies and Help Documentation
- Collections
- Disciplines
Home | About | FAQ | My Account | Accessibility Statement
Privacy Copyright
![master thesis generation z UNF Digital Commons](https://digitalcommons.unf.edu/assets/md5images/b9884ba33f09b80745c196e2d1ab81e7.png)
- < Previous
Home > Student Scholarship > ETD > 908
UNF Graduate Theses and Dissertations
Generation z's positive and negative attributes and the impact on empathy after a community-based learning experience.
Amanda Nicole Moscrip , University of North Florida Follow
Master's Thesis
College of Arts and Sciences
Degree Name
Master of Science (MS)
NACO controlled Corporate Body
University of North Florida. Department of Psychology
First Advisor
Dr. Jody Nicholson
Second Advisor
Dr. Dan Richard
Department Chair
Dr. Lori Lange
![](http://ortec.site/777/templates/cheerup1/res/banner1.gif)
College Dean
Dr. John Kantner
Generation Z, also known as the iGeneration, iGenners, GenZ, and Generation Now, consists of those born in the mid-1990s through the late 2010s. Historical events important for this generation have influenced their perception of safety as well as how they interact with others. As compared to previous generations, technological advances (i.e., Smartphones, social media) changed how GenZ communicates, socializes, and receives information. Unique experiences and attributes influenced Generation Z’s empathy because living through these events and seeing their impact changes how they can understand and take the perspective of others. The relation between three factors was examined across University students who are members of Generation Z; intensity of the CBL activity (high versus low), sex, and empathy (empathy assessment index, basic empathy scale, ethnocultural empathy scale). It is hypothesized that freshmen students would exhibit higher gains in empathy due to their developmental period. As hypothesized, there was a consistent main effect for sex in multiple subscales across the Honors Colloquium and Interdisciplinary late-teen sample indicating that females were higher in initial pretest scores and remained higher on post-scores on empathy as compared to males. These findings hold implication for instructors aiming to provide effective CBL experience for their students. Faculty may consider how students may be differentially receptive to CBL experiences on multiple demographic and personality variables, and while this study only examined sex and intensity of experience, it provides a good representation of the diversity of outcomes that can be evidenced.
Suggested Citation
Moscrip, Amanda Nicole, "Generation Z's Positive and Negative Attributes and the Impact on Empathy After a Community-Based Learning Experience" (2019). UNF Graduate Theses and Dissertations . 908. https://digitalcommons.unf.edu/etd/908
Since August 30, 2019
Included in
Developmental Psychology Commons
Advanced Search
- Notify me via email or RSS
- UNF Digital Commons Exhibits
- Thomas G. Carpenter Library
- Copyright Information
- Search Tips
- Collections
- Disciplines
Author Corner
- Author Information
- Submission Guidelines
- Submit Research
Home | About | FAQ | My Account | Accessibility Statement
Privacy Copyright
Los Angeles users can login to download this file.
Discrimination Against Generation Z in the Workplace and the Effect on Job Satisfaction
- Masters Thesis
- Velardes, Timarie
- Arjun Mitra
- Jeffrey Anderson
- Los Angeles
- College of Business and Economics
- Business Administration
- California State University, Los Angeles
- http://hdl.handle.net/20.500.12680/3j333820k
![master thesis generation z California State University, Los Angeles](https://scholarworks.calstate.edu/assets/logos/losangeles-43128a41ea9de169b775600f947db15d23b8d2c60b153d52d664da84e4f313b7.png)
Thumbnail | Title | Date Uploaded | Visibility | Actions |
---|---|---|---|---|
2023-08-11 | Campus |
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
![master thesis generation z SURFACE at Syracuse University](https://surface.syr.edu/assets/md5images/32cae5bd82855d60e2ff160a32781d36.png)
- < Previous
Home > All theses > 226
Theses - ALL
Generation z and corporate social responsibility.
Sharon Uche , Syracuse University
Date of Award
Degree type, degree name.
Master of Science (MS)
Public Relations
Joon Soo Lim
Subject Categories
Social and Behavioral Sciences
This thesis explores the attitudes and perceptions held by Generation Z regarding a brand or brand’s corporate social responsibility (CSR) communication efforts. This thesis uses the stakeholder theory, relationship management theory, ethical consumerism and corporate reputation theory to frame the importance of brand’s understanding how to effectively communicates CSR to its stakeholders. This study evaluates variables including progressive values, diversity, pro-social behaviors, attitude toward a brand, perceived credibility, ulterior motives, commitment, perceived trust, word of mouth intentions, purchase intentions. This study will also examine how the influence of CSR communication efforts varies within Gen Z depending on gender, race and political ideologies. This thesis then frames current characteristics of Gen Z with their involvement levels of CSR.
Open Access
Recommended Citation
Uche, Sharon, "Generation Z and Corporate Social Responsibility" (2018). Theses - ALL . 226. https://surface.syr.edu/thesis/226
Since July 18, 2018
Included in
Social and Behavioral Sciences Commons
To view the content in your browser, please download Adobe Reader or, alternately, you may Download the file to your hard drive.
NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.
- Academic Units
- Disciplines
- Dissertations and Theses
Advanced Search
- Notify me via email or RSS
Author Resources
- Open Access at Syracuse
- Suggest a New Collection
Home | About | FAQ | My Account | Accessibility Statement
Privacy Copyright SU Privacy Policy
Get the Reddit app
Questo subreddit è dedicato agli universitari, laureati e alle aspiranti matricole che hanno domande riguardo i corsi di studio, l'università e l'immatricolazione, oppure vogliono condividere le loro esperienze universitarie. This is a subreddit dedicated to Italian universities and students. We also speak English!
Master thesis studying Italian Generation Z consumers - HELP is REALLY needed
Hi everyone - please help a desperate student out! I hope that it's okay that I post this here.
I am currently writing my master’s thesis, where I am investigating strategies to make a Danish beer brand more appealing to Generation Z consumers in Italy. In that connection, I have created a survey designed to gather information on the preferences and consumption habits of Generation Z in Italy - more particularly in relation to the Danish beer brand.
I am from Denmark and don't know many Italians. I have, therefore, had a really hard time finding participants for my survey. If any of you fit into the demographic of the thesis and are above 18 years older (i.e., Italians born between 1995-2005) - or know anyone who would fit into the demographic - it would be a HUGE help if you would be willing to take the survey/share the survey.
The survey should take approximately 10-12 minutes to complete, and all responses will be anonymous and confidential. Here is the link to the survey: https://copenhagenbusiness.eu.qualtrics.com/jfe/form/SV_blrV2Krx2idLtrM
THANK YOU so much - any help is highly appreciated.
![](http://ortec.site/777/templates/cheerup1/res/banner1.gif)
IMAGES
VIDEO
COMMENTS
Embedded within the leadership process is a sense of trust amongst employees. before members of Generation Z will make significant sacrifices to contribute productively. (Conte et al., 2017), suggesting at the core of a communication strategy for Generation Z lies. trust and transparency.
complex group of individuals. Gen Z is a generation in paradox, striving to beunique. yet ass. h other within subgroups and develop sim. lar traits and behaviors which can becommunicated via labels and stereotypes. However, Gen Z is one of the largest and most diverse cohorts in hist.
This Thesis is brought to you for free and open access by Pepperdine Digital Commons. It has been accepted for ... MASTER OF SCIENCE IN ORGANIZATION DEVELOPMENT Date: November 2020 ... Generation Z, also referred to as Gen Z, was born between 1997 and 2012 (Dimock, 2019). The oldest Gen Z was 10 years old when the first iPhone was
work. The purpose of this thesis is to explore how Generation Z functions in the workplace and how Generation Z's desires and motivations related to their careers can affect the hiring and retaining process for firms. In this thesis, there is a survey that assessed the characteristics of Generation Z and their preferences for work ...
Moscrip, Amanda Nicole, "Generation Z's Positive and Negative Attributes and the Impact on Empathy After a Community-Based Learning Experience" (2019). UNF Graduate Theses and Dissertations. 908. https://digitalcommons.unf.edu/etd/908 This Master's Thesis is brought to you for free and open access by the Student Scholarship at UNF Digital Commons.
Generation Z, individuals born between 1995 and 2010, is preparing to enter the workplace, yet there is limited exploring of the work values that motivate this generation. ... Thesis. Degree Name. Master of Science (MS) Department. Technology Leadership and Innovation. Committee Chair. Mesut Akdere. Committee Member 1. Brett Crawford.
Completing this Master of Commerce has been a challenging but exceedingly rewarding journey. It would not have been possible without the constant support and contributions of ... 1.1 Thesis Overview Generation Z are the latest cohort to join the workforce and managers are now faced with the intricate challenge of accommodating four generations ...
Masters Thesis Generation Z Recruitment and Retention in Public Sector. There is the need to better understand the strategies for recruitment and retention of Generation Z employees in the public sector. This graduate project will use focus groups to answer the following research questions: a) what factors influence the recruitment and ...
Masters Thesis How To Create an Online Presence That WIns the Generation Z's Hearts. This conceptual paper examines the effective marketing strategies for brands to reach and engage with Generation Z, the first generation of true digital natives. With their vast spending power and distinct values and preferences, businesses must understand how ...
Robin van Woensel Master thesis 3 Contents 1. Introduction 4 2. The driving forces behind Social-media Network sites on self-esteem 8 2.1 Social-Media Network sites and self-esteem 9 2.2 Highly-visual Social Media 11 2.3 Internalization of beauty standards approach 12 2.4 Social comparison approach 15 2.5 The effect of gender 19 3.
The primary purpose of this master's thesis is to understand Generation Z's core values towards the workplace, its expectations from the employers, and its perceptions towards the global trends of organizational design. Accordingly, there were set the following research questions: 1. What
The main objective of this thesis is to study and understand the context and conceptions of both HR professionals and Generation Z around engaging and retaining Generation Z in the Dutch hospitality industry. The author of this thesis has created three research questions to help with the understanding of this complex situation. 1.
The most effective strategy to gain the matriculation of a Generation Z student. was Faculty One-on-One, followed by an Honors visit, and a Shadow visit. Aside from the range of Other strategies that individuals participated in, the least effective strategy is. the Daily visit (M = 3.23, SD = 1.135, N = 30).
men year roommates wouldn't be fellow students, but her parents. Ava tries to vicariously live through her parents' great college experiences on campus, as s. e in contrast is going to a virtual freshmen year (Erasmus, 2020). This nostalgic trend among youth, Generation Z, is necessary to investigate as it mig.
Moscrip, Amanda Nicole, "Generation Z's Positive and Negative Attributes and the Impact on Empathy After a Community-Based Learning Experience" (2019). UNF Graduate Theses and Dissertations. 908. Generation Z, also known as the iGeneration, iGenners, GenZ, and Generation Now, consists of those born in the mid-1990s through the late 2010s.
Abstract. Generation Z is born and raised with the social web, they are digital centric and technology i s. their identity. This generation will be ente ring in the companies in th e coming years ...
Masters Thesis Discrimination Against Generation Z in the Workplace and the Effect on Job Satisfaction. Over the years there has been a noticeable division between generations that has become more prevalent due to awareness on social media. ... Millennials, and Generation Z has spilled over into our everyday lives taking form as generational ...
This thesis explores the attitudes and perceptions held by Generation Z regarding a brand or brand's corporate social responsibility (CSR) communication efforts. This thesis uses the stakeholder theory, relationship management theory, ethical consumerism and corporate reputation theory to frame the importance of brand's understanding how to effectively communicates CSR to its stakeholders.
The main aim of this paper is to identify the readiness of today's organizations to face the changes and challenges that Generation Z brings to the workplace, and analyze how the human resource ...
honour to be a part of this MBA generation with such extraordinary people. Lastly, this master`s thesis is dedicated to my family and my boyfriend who gave me the necessary support, even when times were rough. For that support, I will always be thankful. Thank you very much, everyone! Jelena Malnar Zagreb, February 2019
Master thesis studying Italian Generation Z consumers - HELP is REALLY needed. Hi everyone - please help a desperate student out! I hope that it's okay that I post this here. I am currently writing my master's thesis, where I am investigating strategies to make a Danish beer brand more appealing to Generation Z consumers in Italy.
Tonight, the four generations—Baby Boomers, Gen X, Millennials and Gen Z—go head-to-head as the Top 20 enter the MasterChef kitchen on the new season featuring Generations.