example proposal cover letter

How to Write a Winning Proposal Cover Letter (Plus 5 Real Examples)

First impressions are important—especially in the world of proposals.

That’s why writing a good cover letter is an essential step towards winning a bid. In the request for proposal (RFP) process, this single-page letter marks your first opportunity to grab a prospect’s attention and make it clear that your company is uniquely positioned to solve their problem. So if you’re currently using boilerplate copy… Stop. Immediately .

In this blog, you’ll learn how to write custom proposal cover letters that grab a prospect’s attention and increase your chances of winning RFP responses . Plus, five examples of real proposal cover letters from industry pros.

In this article, you’ll learn: 

What is a Proposal Cover Letter?

• What to Include in a Proposal Cover Letter
• How to Write a Proposal Cover Letter
• 5 Real Proposal Cover Letter Examples ⭐

Next Steps: Build Quality Proposals Faster

A proposal cover letter is a single-page document used to pitch your business offerings to a potential client. In it, the customer can tell whether you’re genuinely engaged and have done your research—or if you’ve simply copy and pasted generic language from past business proposals.

It’s also your first opportunity to convince a client to why they should continue reading your proposal. Considering the average team spends 32 hours writing a single RFP response , it’s critical that your proposal cover letter makes a good impression.

“This is the most important five paragraphs one can write as it’s the only part everyone will read. You must knock it out of the park or you’ll lose.”

What Should You Include in a Proposal Cover Letter?

Like any good cover letter, your proposal should open with a unique offer or positioning. It’s important to establish early on why your team is best suited to solve a client’s problem.

A strong proposal cover letter includes:

• A greeting : Introduce your company and what you do.
• Clear summary: Describe your value propositions at a high-level. Be sure to connect these points to your client’s needs. ( Also known as an executive summary. )
• Personalized offer: Explain to the client what you can uniquely provide to solve their problem.
• Relevant references: Help the prospect understand why they should choose you over competitors.
• Visuals: If you have a designer on your team, include visuals that help emphasize the most important content on this page. For example, use callout boxes to make value propositions stand out for busy procurement teams who are skimming the page.

From the offer you present, to the visuals you include, the details in your proposal cover letter should be all about the client. The goal is to show how your company shines before they even get into the details of your proposal. Demonstrate the qualities that you bring to this potential customer by starting out your relationship on the right foot.

Jon Williams, Managing Director of Strategic Proposals , shares the key points you should concisely hit to be successful.

“Thank the customer, show enthusiasm, demonstrate senior sponsorship, briefly introduce win themes–and then shut up and leave the rest to a brilliant exec summary!”

How to Write a Winning Proposal Cover Letter

From reading the RFP thoroughly, to outlining a clear offer, there are six critical steps that seasoned proposal professionals recommend you take to craft a quality cover letter. ( Psst…you can fast-track these steps by using AI for proposal writing . )

Step 1: Read the RFP Cover to Cover

This step seems obvious, but it’s surprising how many teams skip it. You must read the RFP thoroughly, from cover to cover, before beginning your letter.

While reading, take note of any recurring themes from your prospect. Perhaps they focus on quality of design and ease of use. Or maybe they emphasize needing certain functionalities or features—whatever the case, Kori Warriner of KCI Technologies recommends you consider the following questions as you read through the request for proposal:

Questions to consider:

• What is the client’s reason behind the project? (revitalization, aging infrastructure, etc.)
• ​​Where is the funding for the project coming from?
• Does the client have any hot-button issues regarding the project?
• What is the desired end-result?
• What would speak to the client? (retirement-friendly, aesthetics, budget, etc.)

“You need to make the client feel as though you are speaking directly to them.”

While questions may differ by industry, the idea remains the same. Reading the RFP thoroughly helps you better understand the problems your prospect is facing. Which in turn help you paint a clearer picture of how your company can support them.

(It can also help spark ideas for win themes, or specific language, that truly resonates with the prospect—more on that later.)

“Instead of saying ‘we are pleased’ or other overused statements such as that, I introduce my company, and then switch back to talking about what we can do to help the client reach their goals,” Kori explains.

Step 2: Capture Your Prospect’s Attention Early

Chances are, your prospect is extremely busy. They’re likely to skim your proposal cover letter—which is why you should focus on making it memorable. Use it to create a connection to your prospect and capture their attention early in the proposal.

In the structure of a proposal , the first paragraph is the best place to earn your reader’s attention, shares Senior Proposal Consultant Kelly Allen.

“Try to capture the reader in the first paragraph by relating to them in some way. If they are a current client, leverage your relationship. If not, demonstrate a clear understanding of what they need.” Kelly Allen, Senior Proposal Consultant, UKG (Ultimate Kronos Group)

Step 3: Use Clear, Competitive Win Themes

Once you identify their distinct needs, you can formulate which key themes need to be identified in your cover letter. Then, narrow it down to the most persuasive reasons that your prospect should choose your proposal over a competitor. Eileen Kent, President of Custom Keynotes, explains that these are also known as “ win themes ”.

Win themes should be based on what the customer told you they wanted. Position yourself as the one company that can deliver exactly what your prospect is looking for. To do this well, it’s essential that you also understand what your competition is doing.

Here’s how to brush up on what your competitors are offering:

• Review competitors’ websites
• Read competitors’ financial statements
• Look at review websites like G2 or Forrester reports including your competition
• Ask if clients are willing to share competitors’ past RFPs (You never know, unless you ask)

At this stage, you’ll want to focus on how you can stand out from the competition. Eileen also recommends acknowledging any elephants in the room. By that, she means anything that the client may consider your team’s weakness.

She recommends addressing weak points head on to leave a good impression, “The elephant in the room could be your business size. Address it by talking about how you formed a tight team who have exceeded performance expectations, and worked together for years, so they see that as a strength instead,” she explains.

Step 4: Provide a Personalized Offer

Now that you’ve grabbed your prospect’s attention, you need to maintain it. Do this by outlining clear benefits, which speak directly to their pain points in an enticing and clear way.

You should outline how your product will positively impact the buyer and identify what they will get out of your partnership.

“Choose the top 3-5 features of your solution and describe how they will benefit your customer in a single line. Be direct: Here’s what we offer. Here’s how it will solve your problem.”

Step 5: Use a Strong Closing Statement

Your closing statement should be concise, reiterate your capabilities, and highlight the value you deliver. But don’t forget that it’s also an opportunity to connect with your prospect through the proposal process.

“To build a connection, you have to ignore outdated writing advice and not be afraid to use real language” says Rebecca Baumgartner, Sr. Manager, Proposals, PFS .

“Whoever is reading your cover letter can immediately tell if you’re hiding behind jargon or parroting the language of the RFP because you don’t understand what they need,” she explains.

“But when you write authentically, you have the opportunity to show the client you’ve been listening.”

“A great cover letter isn’t stuffy or formal–it’s a conversation between real people, a chance to put aside the technical language of procurement and connect with the human being on the other side.”

Step 6: Add the Finishing Touches

When crafting your proposal cover letter, there are a few final checkpoints to leave your prospect with a good impression.

Graphics aren’t necessary for a proposal cover letter, but they can be helpful. For example: highlighting a quote from a customer in a different font, or using callout boxes to emphasize your key value propositions. Use visuals that help to emphasize your main points, not distract from them.

Here’s what Izane Cloete-Hamilton, CPP APMP, of nFold recommends.

• Use a company letterhead
• Address the letter to the individual specified in the RFP
• Sign the cover letter from a senior person at your company
• If the response is from a strategic partnership between two companies, use dual signatures
• Ensure your letter is no longer than one page

“Sign the proposal cover letter from the highest-level person with signature authority, preferably someone that the customer knows personally.”

Proposal Cover Letters (5 Real Templates)

Now that you know what steps to follow, it’s time to look at some real examples of business proposal cover letters. While you don’t want to copy a boilerplate letter, these templates may provide helpful guidance for your next proposal.

Here are the types of proposal cover letter examples you’ll see above:

• Real proposal cover letter example from a security company
• Example proposal cover letter for an amusement park
• Real proposal letter & executive summary from an enterprise design consultancy
• Winning cover letter example from KCI technologies
• Another proposal cover letter example from a security company

Looking for a sample grant proposal cover letter? Check out this article .

“Remember, your cover letter isn’t about you, it’s about your client. Let them know that you understand them. Then you can talk about how your company can solve their potential challenge.”

To make more time for writing winning proposal cover letters, you’ll need to make some efficiency gains in your overall RFP process. Start by setting your team up with a proposal software that can improve speed and collaboration amongst your team.

Take Aspen Medical for example. Their business development team started using Loopio’s proposal platform in October of 2019. Within a few short months, they were putting together proactive proposals in just 15-30 minutes and seeing a big return on investment (ROI).

In fact, a survey of 165 companies RFP ROI found that those who consistently use proposal software have achieved results of:

• 51% more RFP responses
• 42% less time spent answering proposal questions
• 85% of companies win more business

If you’re looking to improve the pace of your next proposal, try Loopio’s software.

Improve Your Proposal Writing 📝

Want to learn how to master your craft? Read more about proposal writing skills or how to craft a repeatable RFP response template .

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How to Write a Proposal Cover Letter: Examples + Free Template

Posted by: Cinthya Soto

Proposal cover letters are brief overviews that introduce the more in-depth content of a proposal. Cover letters are normally the first page of a proposal, making them the first impression you will give and your first opportunity to convince the reader to work with you. These letters directly communicate with the client and set the stage for the following proposal details.

If your proposal cover letter is not convincing enough, the reader might not read your entire proposal and choose a competitor. That’s why understanding the do’s and don’ts of proposal cover letter writing is crucial. 

In this blog, we’ll teach you how to structure and write a proposal cover letter, what makes a good and a bad proposal, and we even provide a free downloadable template for your firm to use. 

What Is a Proposal Cover Letter? 

A proposal cover letter is a letter that accompanies an RFP response or bid submission. Its primary purpose is to introduce the proposal, explain its relevance to the recipient, and persuade the reader of the value and credibility of what’s being offered. It sets the tone for the entire proposal, so make sure it’s well-crafted. 

The cover letter needs to be persuasive and blow your prospect away because it provides a first impression. Since it’s often the first thing the recipient will see, it plays a key role in the recipient’s decision to even consider reading the full proposal. 

The cover letter is frequently the initial opportunity for your proposal to align with the reader’s objectives. While it goes on top of the proposal, it shouldn’t be confused with an executive summary that outlines the main highlights of your proposal. 

Why Your Proposal Cover Letter Matters 

Your proposal cover letter is made up of the most important paragraphs you’ll ever write because it’s the section everyone will read. That’s why it’s essential to nail it, or you stand the chance of losing the project. A cover letter helps busy clients decide if they’re interested in reading the complete proposal. Therefore, having a winning proposal cover letter is equally important as the actual proposal. 

The proposal cover letter gives you a chance to leave clients with a memorable first impression. While proposals lean towards factual information, cover letters offer a more personal touch. Establishing an emotional connection from the beginning significantly increases the likelihood of the reader engaging with your entire proposal. 

What Should Be on a Proposal Cover Letter? 

Though the specifics of your proposal may vary based on the nature of your offer and your sector, the proposal cover letter should consistently stick to the following structure: 

Contact Information 

It’s essential to include your contact details, including your name, email, and phone number, as well as your organization’s information such as its name, email, phone number, website, and even its social media handles. For bonus points, include the link to your LinkedIn profile in the heading too so the reader can get a deeper understanding of who you are. 

Make these details easy to find by placing them at the top or bottom of the cover letter, ensuring they’re in a bold and easy-to-read font so potential clients have no problem finding them. Using the company’s letterhead for the letter not only ensures the inclusion of this information but also gives a professional touch. 

Greeting 

This is your chance to introduce your company and what you do. It’s your first opportunity to make a positive impression and establish a connection with the reader. 

Begin with a concise statement about your company. This could be your mission statement, a brief history, or an overview of what makes your organization unique. This is your chance to highlight areas where your company excels, which helps you establish credibility. 

Additionally, highlight your primary areas of specialization or the main services/products you offer. This will give the reader a clear understanding of your role and what you do. 

Summary  

Often, decision-makers are drowned in proposals, and they might not have the time or patience to go through every detail initially. A concise summary ensures that they can quickly understand your proposal’s primary objectives and value.

You should provide details about your value propositions at a high level and connect how they meet your client’s requirements. By summarizing how your proposal addresses the client’s specific challenges or needs, you can instantly resonate with them, emphasizing that your solution is tailored to their situation.

Offer 

Continuing to the offer, this is where you should further explain how you can provide a personalized solution. Clarify to the client the unique value your solution brings to solve their problem. 

Having captured your potential client’s interest, you now have to focus on keeping it. Achieve this by highlighting the clear benefits that directly compellingly address their challenges, making it easy to understand. 

While you’ll be mentioning how your work will benefit the prospect, you should also explain what they will win from choosing to work with you. 

Here are some tips on how you can accomplish this: 

• Select the three to five primary attributes of your solution 
• Explain their advantages for your client in a concise statement 
• Be straightforward– This is what we provide. This is how it solves your issue 

References 

In situations where multiple firms submit proposals, having strong and relevant references can set you apart from competitors. It offers an added layer of reassurance to prospective clients about your experience and competence. Essentially, relevant references help the client understand why they should choose you over others. 

References also show the prospective client or partner that others have trusted you and that you’ve delivered results. By showcasing references from satisfied clients or partners, you demonstrate that you have been trusted in the past, which can solve any insecurity or concerns the potential client might have. 

Visuals 

Visuals aren’t a must for proposal cover letters. However, they can enhance its impact by emphasizing crucial information. If you have a designer on your team, you can incorporate graphics that highlight the key points of the letter. 

Some examples of what this might look like: 

• Highlighting a customer satisfaction quote in a different font to make it stand out 
• Using callout boxes to draw attention to your key value propositions (especially helpful for busy teams skimming the page) 
• Using the company letterhead
• Including the signature from a senior person at your company 

Conclusion 

Similar to introductions, many cover letters tend to focus more on the body content than the concluding paragraph. However, ending on a powerful note is as crucial as creating a compelling start. It’s recommended to conclude your cover letter by highlighting a significant benefit and the value your project will offer to the company. 

Additionally, when wrapping up your proposal cover letter, always encourage them to continue by reading the complete proposal.

How to Write a Proposal Cover Letter 

Now that you know the structure to follow on the proposal cover letter, it’s time to go into the details of how to write a proposal letter. 

Powerful First Sentence 

Starting with a powerful opening sentence can grab the reader’s attention immediately, encourage them to continue reading, and make your proposal stand out among the endless others they may have received. It’s beneficial to use impactful verbs and straightforward wording to ensure your initial sentence remains engaging and brief.  

Demonstrate You Understand the Problem 

In any proposal, it’s essential to demonstrate to your client that you understand the problem they’re facing. Highlight their goals and the reasons behind your collaboration. Present the company’s challenges in an easily comprehensible manner. Dedicate a section to focus on the company’s concerns, and later in the cover letter, you can introduce the proposed solutions. 

Offer to Discuss the Proposal Further 

Before ending your cover letter, you should stress your readiness to dive deeper into the proposal and address any questions or concerns the reader might have. Additionally, this serves as a chance for you to propose a face-to-face meeting with the potential client to further increase your chances of landing the project. 

Thank the Issuer for the Opportunity 

In the cover letter, you have the opportunity to express gratitude to the proposal’s recipients. Recognizing their participation in the process and expressing appreciation for the opportunity not only demonstrates courtesy but also signals to all reviewers that you’ve closely read the RFP guidelines. 

Persuasive Closing

After completing the structure and details of your proposal cover letter, end with a persuasive closing demonstrating your understanding of the next steps. Clients want to understand how you’ll assist them in achieving their objectives and the next steps for moving forward. This demonstrates to them that you can simplify the process by detailing the necessary steps to advance. 

As mentioned earlier, you’ll want to encourage the reader to read the entire proposal. However, you should also mention the opportunity to discuss the proposal further. Some examples of what this might look like include: 

• “We look forward to the opportunity to discuss our proposal further.” 
• “Once you’ve had an opportunity to review our proposal, please don’t hesitate to reach out and follow up with any questions.” 
• “Our team will be following up in a week for an update and see if there are any additional ways we can support your team. “

Signature 

Don’t forget to include a signature! But who signs it? Who signs the proposal cover letter varies based on different factors. The person who has the relationship with the client is in charge of the strategy, and probably carried out the research leading to the proposal is typically the one that should sign the proposal cover letter. 

However, it’s recommended that you have the proposal cover letter signed by the individual with the highest authorization level, ideally someone the client knows. 

Otherwise, you should consider having the executive director of your organization sign the cover letter and include their contact details for professionalism. People to consider for signing the proposal cover letter include: 

• Executive director 
• Account manager  
• Executive of executives 
• CEO (a strategy used by small firms or when the RFP represents a large portion of a responder’s annual revenue) 
• Someone with a senior title 

What Makes a Good Proposal Cover Letter?

So, now we know how to structure a proposal cover letter and how to write one, but how can we make it stand out? Here are some tips you should follow to craft a good proposal cover letter. 

Capture Reader’s Attention Early 

Within the framework of a proposal, the first paragraph is the best chance you have to catch your reader’s interest. This means the introduction is one of the most essential parts of your proposal cover letter. It’s crucial to catch the reader’s attention immediately, so think of an engaging way to introduce yourself and your company. You can do this by finding a way to relate to them or showing that you understand their needs. 

Mirror Clients’ Words and Phrases 

When writing a proposal cover letter, it’s essential to align your language with the client’s terminology to show that you understand their needs. Failing to do so might not only display a lack of alignment and agreement. 

Prioritize the Prospect 

A common mistake is making a proposal letter about yourself. Clients aren’t focused on your achievements or your professional journey. They want to understand how you’ll assist them in reaching their objectives. Therefore, the cover letter should focus on how you plan to help the client in reaching their objectives.

If you do want to mention special company achievements, make sure they are relevant to your client’s objectives and provide value. 

Get Straight to the Point

Keep it simple. Be clear and avoid any uncertainty. Being unclear can break trust quickly. So, gather all your information before writing, so you don’t sound unsure. Make sure what you write is accurate. You’re the expert. Write confidently and avoid wasting your client’s (or your) time by putting unnecessary information in your proposal cover letter. The goal is to have clients read to the conclusion and sign. 

Stand Out From the Competition

The proposal cover letter shows that you understand the client’s worries. It helps you be different from others and encourages clients to read your entire proposal. After reading the cover letter, they can then look at the more detailed parts.

Moreover, the proposal cover letter is your first chance to highlight your value proposition and what makes your offer unique compared to others. For the cover letter, you should focus on how you can distinguish yourself from competitors.  You don’t want to “sound” the same as the competition. 

RFP Cover Letter Mistakes to Avoid 

Now that we’ve seen what makes a cover letter good, let’s take a look at what makes a cover letter bad. Here are the proposal cover letter mistakes to avoid. 

Repeating the Executive Summary 

Avoid repeating content from the executive summary within your proposal cover letter. Each document — the executive summary, proposal, and cover letter — should be separate. Repetitive information can damage the impact of your message and possibly bore or discourage the reader. 

Not Utilizing the Right Software 

When creating RFP responses, you need to manage digital assets while keeping everything accurate and up to date. With the right software, like a DAM system , you can store and manage all your project images, videos, and other media in one place. This makes it easy to find and incorporate the most relevant and impressive visuals into your RFP to make it more compelling.

With a DAM, you can quickly search, access, and integrate assets from the software directly into your RFP documents. This means that with the right DAM integrations for your industry, you can create documents in seconds with pre-designed templates. 

Additionally, a DAM helps ensure that all images and media used are in line with your brand guidelines and accessed by the right people. 

TIP: Want to know more ways a digital asset management (DAM) system can help you create RFP responses and win more clients? Read our Ultimate DAM Guide now. 

Not Reading the RFP Multiple Times

Overlooking details is the first challenge in the RFP response process. The data presented by the client within the RFP serves to guide and inform your proposal. Hence, it’s crucial to carefully review the RFP multiple times to ensure all essential elements are seen and there is no critical information missing. 

Moreover, if you don’t follow the client’s RFP guidelines, they’ll most likely ignore your response, and all your effort will be lost to those who did thoroughly read the RFP.

Not Understanding the Client’s Needs 

This might seem like a general mistake, but it’s a big one. If you don’t understand what the client wants, your whole response won’t matter. For this reason, you need to read the RFP carefully to know what the client looking for. Don’t send a proposal that’s missing details or doesn’t match what they need. 

Making the Length Too Long 

Your cover letter should always be one page unless you’re dealing with a long proposal of 100+ pages. If you do end up with a longer cover letter, it might be because you are including too much detail. Instead of describing every detail of your proposal (save that for the executive summary), focus on the top three aspects that will catch the reader’s attention. This will leave the reader wanting to know more, encouraging them to read the entire proposal.  

Proposal Cover Letter Examples 

It’s time to take a look at good proposal cover letter examples to help you further understand what is expected. 

Construction Proposal Letter Example 

Here is a construction RFP response cover letter example that works: 

Source: Examples   

Architecture RFP Cover Page Example

Here is an architecture RFP cover page example that works: 

Source: Utley Strategies 

Engineering Cover Letter for a Proposal 

Here is an engineering cover letter example that works: 

Free Cover Letter for Proposal Template 

Below, you can download a FREE proposal cover letter template made for the AEC industry from OpenAsset partner and proposal writing guru, Rachelle Ray. Just enter your name and email for immediate access.

AEC Cover Letter Template

Responding to an RFP? The downloadable RFP cover letter sample has the structure you need for a proposal cover letter that wins more clients. 

How to Create Quality Proposal Cover Letters Every Time 

Creating quality proposal cover letters every time isn’t an easy task. However, as the #1 DAM for AEC and Real Estate, OpenAsset can help you find, share, and use the digital assets you need to create high-quality AEC proposals quickly and easily. 

With dozens of integrations and useful features, OpenAsset makes it easy to share and manage the heavy amounts of digital assets needed to create winning proposals . 

Get your free downloadable proposal cover letter template today. And if you’d like to learn more about our DAM technology, you can reach out to one of our digital asset experts today to schedule a demo . 

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How to Create Winning Proposals

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Power of a Proposal Cover Letter: Your Key to Winning Deals

AUG 23, 2024 | LAST UPDATED ON AUG 23, 2024 BY VIBHAV SINGH  

A strong proposal is like a firm handshake when you meet someone for the first time. It sets the tone for the entire interaction. In the business world, your proposal cover letter serves as an introduction to potential clients.

Consider this an elevator pitch for your proposal, a sneak peek that should intrigue and entice the reader or the client to want to read your whole proposal. You can also use other proposal creation tools and software to craft an eye-catching proposal. One such software is called Super Proposal.

In this blog, the elements of a winning proposal cover letter are explained in detail, along with secrets to creating great introductions that leave a mark.

How does a proposal cover letter differ from an executive summary?

Both the cover letter and the executive summary perform the same function. Still, each has a different purpose: the former being more of an introduction and an elevator pitch aimed at securing a client’s attention, and the latter is generally inside the proposal itself, highlighting the methodology and expected outcomes of the whole proposal.

Have you ever wondered how unsolicited and solicited proposal cover letters differ? Here is how they differ:

• Solicited Proposal Cover Letter: This is similar to applying for a job that has been advertised. The company knows they want someone, and they have called for applications. The cover letter should bring out how your particular skills and experience directly address whatever specifications the job was listed for.
• Unsolicited Proposal Cover Letter: This is the equivalent of sending your resume to a company with no listed openings. You need to intrigue them from line one. Your cover letter should lead off with a problem or an opportunity that they may have overlooked and how your one-of-a-kind solution can add value to their business.

Benefits of an amazing proposal cover letter

Investing time and effort into crafting an outstanding proposal cover letter pays off in many ways:

• Establish credibility: It shows the clients that you have done your homework and are serious about this project.
• Great conversation opener: It sparks curiosity and prompts the client to analyze the proposal in depth.
• Key points:  It explains complex ideas in simple words and, for that reason, stays with the client.
• Set tone of the proposal: It would bring a positive and collaborative tone to the venture at hand, establish rapport, and find a long-term partnership.
• Overcome objectives: It would discuss their probable concerns as a client, ease their mind, and clear the path to smoothly making that decision.
• Understand client’s needs: It showcases that you are offering a generic service and a partnership invested in their success

What Should You Include in a Proposal Cover Letter?

Your proposal, much like an effective cover letter, should begin with a unique offer or positioning statement. It is important to clearly establish from the beginning why your team is the ideal choice to address the client’s needs. Let’s break down how to build a winning cover letter:

Formal Greeting

Begin by professionally addressing the client. A personalized greeting demonstrates respect and attention to detail.

Bad example: “To whomsoever to may concern” (Impersonal and outdated)

Good example: “Dear Mr. Johnson” (Shows you have done your research)

Concise Summary

Briefly and clearly explain your proposal’s problem and summarize your proposed solution. Highlight your unique value proposition and how it aligns with the client’s objectives.

Bad example: “Our proposal provides several solutions for your customer service challenges.” (It is vague and doesn’t provide any value)

Good example: “Understanding that XYZ company aims to focus on customer service, we have a unique automated chatbot solution which can reduce your response time by 50%.” (This is concise and impactful)

Contact Information

Ensure your name, title, company name, email address, and other relevant information are properly displayed. This makes it easier for the client to communicate with you.

Visual Elements

Consider incorporating elements like a company logo or graphics related to your proposal to enhance the document’s visual appeal. However, clarity should be important, and the visual complements shouldn’t distract the clients from the content.

Take the Solar Super Proposal Template , whose graphics relate to solar panels. This gives clarity to the clients on what your proposal relates to. The beauty of it all is that you can customize these templates in regard to your branding so that you can always be as personal as you want.

Personalization

Outline how your unique skills, resources, and experience make you the ideal partner for the project. Show clearly what separates you from the competition and how you will be able to help the clients meet their needs.

Bad example: “We have experience working with various clients across different industries.” (This is too generic)

Good example: “With our team’s 10+ years of experience in the ABC industry, we can provide tailored solutions for you.” (This is specific and highlights your expertise)

If you have relevant past projects or client testimonials highlighting your capabilities and success, mention them. This adds credibility to all your claims and reassures the client of your competence.

How to Write a Winning Proposal Cover Letter

A proposal cover letter is your time to shine, so let’s understand how you can write a winning proposal cover letter:

Before putting pen to paper (or, for that matter, finger to keyboard), immerse yourself in the Request for Proposal (RFP). This is about ticking the boxes and understanding the nuances of the client’s needs. Ask yourself all these questions:

• What are their pain points?
• What language do they use to describe their challenges?
• Are there recurring issues or priorities that need to be addressed immediately?

For instance, when reviewing an RFP related to software or applications, look for phrases like “user-friendly interface” or “seamless integration.” These phrases show what the client values the most.

Step 2: Capture Your Prospect's Attention Early

You are aware that the attention span among people is getting shorter with each passing day, so you have a couple of seconds to catch your client’s eyes. The opening paragraph should be like a magnet to the readers. Begin the opening by pointing directly at the client’s challenges and crisply stating your solution.

For example, a cover letter of our Social Media Marketing proposal template begins with, ‘You need a social media strategy, and it’s not just about sharing cute cat videos once in a while. It’s about understanding where your audience hangs out online.”

This can grab the client’s attention within seconds in a fun and interactive way.

Step 3: Use Clear, Competitive Win Themes

Identify two to three of the most significant reasons your solution is the best fit; write it down. These are your “win themes.” Demonstrate how your approach exceeds that of competitors and can better meet the priorities of the client.

This section also allows you to differentiate yourself and stand out from the crowd.

Begin by thoroughly researching your competitors. 

Look into their websites and financial reports, and check out G2 to understand what their pros and cons are based on customer reviews. If possible, make an enquiry directly to the company that has issued the RFP. This will help you understand the competitor’s strengths, weaknesses, and unique features.

Also, add in some proof to showcase why you are the best in the industry through case studies, statistics, client reviews, etc. For instance, if you happen to be better at providing a positive ROI for your clients than your competitors, make this your top pitch in your cover letter.

Step 4: Provide a Personalized Offer

Avoid general statements and include SMART-Goal Metrics in your proposal cover letter: specific, measurable, achievable, relevant, time-bound. Go beyond stating features and benefits; instead, focus on how the skills, expertise, and resources are perfectly matched against their needs. 

Emphasize one-of-a-kind challenges they have, and propose an action plan which precisely addresses these challenges with measurable results over realistic timelines.

For example, instead of saying, “We will improve your customer service,” say, “We will reduce your customer’s average response time by 15% in three months once our AI-powered chatbot solution has been integrated.”

Step 5: Share your previous achievements

When making other claims, it is worthwhile to refer to some examples made before. Make sure to pick examples relevant to the client’s business or focus. This enhances your credibility and instills confidence in your ability to perform.

Step 6: Use a Strong Closing Statement

Your close should extend more than a courtesy sign off. It is beneficial to emphasize the importance of a diverse portfolio for project success and company growth, as well as the value of the current project.

Step 7: Add the Finishing Touches

In any case, an appealing letter can be the differentiating factor. The same goes for any other letter you proofread. Finally, if possible, solicit the opinions of a colleague or a person in management who is above you in rank or position.

Step 8: Signature

Including signatures on the letter also enhances its authority and personalism. It is preferable in most situations that the senior salesperson or other person responsible for corresponding with the client signs the letter.

Common mistakes to avoid in proposal cover letter

Even the best intentions can go slightly awry when you sit down to write a proposal cover letter. Here are some common mistakes to avoid:

Generic Language and Lack of Personalization

Using vague phrases as “industry leaders” or “cutting-edge solution” without specific examples can make your letter feel impersonal and unoriginal. Instead, customize your language to address your client’s specific challenges. Additionally, take the time to research the company and its industry to show that you understand their unique needs.

Bad example: “Our company is a leading provider of innovative solutions for businesses like yours.” This is too generic and does not focus on understanding the client’s needs.

Instead, here’s a good example: “ We understand your company is facing challenges with supply chain optimization. We at XYZ company can help you reduce costs by 45% and improve your ROI by 10x.” This includes personalization and focuses on how your company can help the client. 

Excessive Repetition of Proposal Content

Your cover letter has to be concise and to the point. Also, avoid repeating information again and again in the cover letter.

Poor Proofreading and Formatting

A cover letter should not have any spelling or grammatical errors. Even formatting errors make a poor impression on your profession. A nicely formatted cover letter shows your regard for detail and professionalism.

Focusing Solely on Your Company's Accomplishments

While highlighting your strengths is important, your cover letter shouldn’t sound salesy. It is all about the client’s needs and how your solution will help them.

Bad example: “We have many successes and achievements in our bucket. We have recently been awarded XYZ, too.” (While achievements are important, the focus should be on the client’s needs.)

Good example: “Our award-winning team of experts has helped many companies like yours achieve [specific goals].” (Now, even though you are talking about your achievements, you are keeping the focus on the client.)

Let’s take another good example, our Video Production cover letter Template has a part, “Our approach blends creativity with technical expertise, ensuring your message not only resonates but also leaves a lasting impact. We understand the power of video in today’s digital landscape and tailor our productions to meet your specific goals and audience.” This part shows how you can pitch in your expertise and yet focus on the client’s needs at the same time.

Weak Closing Statement or Call to Action

Your cover letter should conclude with a real call to action, indicating what you want the client to do thereafter. You can request a further discussion or invite them to check your customer’s feedback or website to ensure that your claims are not false.

Bad example: Ending with a generic “We look forward to hearing from you.”

Good example: “We believe that our solution can yield significant enhancements to your [some aspect]. We would like to talk about this more with you, as well as answer any questions. Please call or write us at your convenience.”

Proposal cover letter templates

Templates will provide a good starting point, but you need to tailor each one to your specific needs and situation. Many proposal cover letter templates are available to download from several online sources, which can help get you started. Below are 4 proposal cover letter templates you can use to create some remarkable proposals:

Cover Letter Template 2

[Your Company Letterhead]

[Client Name] [Client Title] [Client Company] [Client Address]

Dear [Client Name], On behalf of [Your Organization Name], a leader in [Your Industry/Field], I am writing to express our keen interest in collaborating on [Client’s Project/Goal]. We have been following your work closely and are consistently impressed by your commitment to innovation.

Our team specializes in [Your Unique Solutions/Services] and has a proven track record of delivering cutting-edge solutions that exceed expectations. We believe our expertise in [Specific Skills/Areas] aligns perfectly with your needs and can bring fresh perspectives to your project.

We are excited to discuss how our innovative approach can help you achieve [Client’s Specific Outcomes].

Thank you, [Your Name] [Your Title] [Your Company Name] [Your Contact Information]

Cover Letter Template 3

Dear [Client Name],

At [Your Organization Name], we put our clients at the heart of everything. We understand that every business has unique needs and pride ourselves on tailoring our solutions to fit yours.

We have taken the time to thoroughly research your organization and believe our [Your Services/Products] can address your specific [Client’s Pain Points/Challenges].

We are eager to listen to your goals and develop a collaborative strategy that delivers results.

Cover Letter Template 4

[Your Organization Name] is excited about partnering with you to achieve [Client’s Key Goal or Objective]. With [Number] years of experience in [Your Field], we’ve honed our expertise in [Specific Area of Expertise] to consistently deliver exceptional results for clients in [Client’s Industry].

We understand the unique challenges you face in [Client’s Specific Challenge or Pain Point] and believe our proven solutions can significantly impact your bottom line. In our attached proposal, you’ll find detailed case studies showcasing how we’ve helped clients like yours achieve [Measurable Results: Increased Revenue, Reduced Costs, etc.].

We are confident that our team’s deep industry knowledge and innovative approach can provide you with the tailored solutions you need to reach your goals.

We look forward to discussing your specific needs and exploring how we can work together to drive your success.

Super Proposal Templates

Marketing proposal.

Architectural Proposal

Branding and Identity Proposal

DVR System Proposal

Now you can become a pro in writing a proposal cover letter. It’s your key to closing more deals and making lasting relationships. But is this all? Are you ready to take your proposal game to the next level?

Give Super Proposal a try and see the difference our predefined templates make. Begin your day free trial today, and let us help you build great cover letters to close deals.

Proposal Cover Letter FAQs

What should i include in a proposal writer cover letter.

You can mention past experiences with writing winning proposals, different formats of proposals like RFP responses, and how you customize the content for each client. Let them know about your strong writing, editing, and communication skills.

How Long Should Proposal Writers Make Their Cover Letter? 

The proposal cover letter should be concise and straightforward. It should not exceed one page, should highlight the client’s pain points, and should focus on your solutions.

How do you write a cover letter for Proposal Writer with no experience?

To write a cover letter without experience, you should focus on your transferable skills in writing, editing, research, and project management. Also, express your interest in that particular project and focus on your strengths and how you can deliver the client’s goals.

Are cover letters and proposals the same?

No, the cover letter is a short introduction to your proposal. It needs to highlight the key points and benefits. The proposal is a detailed document giving step-by-step detail of your solution and approach.

Read more: How to start a business proposal introduction

Read more: How to write a technical proposal

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5 Simple Steps to Writing a Better Proposal Cover Letter [+ Examples]

From getting the prospect’s attention to showing you have the right solution, your proposal’s cover letter has a big job to do. I’m breaking down 15 examples to show you how to create your most persuasive cover letter ever, one that makes prospects excited to read on and sign on the dotted line.

Proposal cover letters.

Does that phrase strike fear in your heart? Or at least give you some anxiety?

From job applications to business proposals, writing a good cover letter, executive summary, or some other introduction isn’t easy.

So, this post will give you an easy-to-follow five-step process to create a killer CUSTOMIZED cover letter for every proposal you send out.

A proposal cover letter is important. It’s your proposal’s first impression with your prospect. It sets the tone, for better or for worse. And writing it can sometimes provide clarity on what should or shouldn’t be included in your proposal.

It shouldn’t be something you slap together before moving on to the ‘meat’ of the proposal or a dull fill-in-the-blank exercise that ends up sounding more canned than Campbell’s.

No more chunky and clunky cover letters.

But, at the same time, you can’t spend hours upon hours crafting a bespoke one. You have a deal waiting on that proposal to get done.

So, what you need is a good writing formula.

I’m borrowing from the outline that my colleague Jennifer set out in her proposal executive summary post . She knows what’s up, having written dozens of cover letters/executive summaries during her time in the digital agency world.

If you’re looking for the why and when, plus some dos and don’ts, of writing one of these bad boys, be sure to check out her post.

Now, let’s dive into the who, what, where, and how here, including some examples.

Executive summary vs. cover letter

What do these phrases actually mean?

It’s tricky because the terms ‘executive summary’ and ‘cover letter’ are sometimes used interchangeably in the world of proposals.

I mean, I just used both in the intro to this very post.

Me taking a photo of the culprit.

You might also hear other terms, like overview or introduction, being tossed around for this piece of proposal writing. But rest assured we’re all talking about the same thing.

Technically, there is some nuance to how each of these sections function in a B2B proposal.

First, a proposal cover letter and an executive summary have some things in common:

• They should appear at the beginning of your proposal.
• They should be one page long, maximum.
• They should be prospect-focused.
• They should NOT be overly sales-y or pitchy.
• They should NOT be a detailed rehash of the entire proposal.
• They should get the recipient excited to read on.

Now, here’s where they differ.

What is a proposal cover letter?

A proposal cover letter:

• Is more conversational.
• Is formatted as a letter with salutation and sign-off.
• Doesn’t contain strategy or execution.
• Can be more persuasive (like how a cover letter for a job mentions why you’re the best person for it).

What is a proposal executive summary?

A proposal executive summary:

• May be formatted as a statement.
• Tells the story of how you provide solutions for your clients and the impact (evidence) of your solutions.
• Stays quite high-level.

Sometimes a prospect will specify that your proposal should include one or the other or both, like when you’re responding to an RFP . However, if there are no client specifications it’s up to you which one you include, how you write and structure it, and what you want to label that section in your proposal document.

Okay, now let’s get writing—with some examples to help you visualize the steps and tips.

How to write a cover letter for your proposal in 5 simple steps

One of the hardest aspects of writing a cover letter is including all the information you want to convey while keeping it as brief as possible and being compelling or even entertaining at the same time.

It’s okay. Here’s how to achieve all that in just five steps.

Step 1: Get their attention Step 2: Show you understand the challenge Step 3: Show you have the right solution Step 4: Show your work Step 5: Tell them what’s next

Step 1: Get their attention

“Snoozefest Co. is excited to submit this proposal to you.”

Are they though?

It reads more like this to a prospective client: “Snoozefest Co. is going through the motions in this proposal intro so we can cash your cheque.”

This is the very first thing the prospect will read in your business proposal! It needs to grab some attention.

Here are some examples of more impactful ways to open your cover letter.

Cover Letter Example 1 - Business consulting

Cover Letter Example 2 - Electrical

Cover Letter Example 3 - Public relations

Why these examples work

They put the focus on the client.

Congratulate them on a recent (relevant) company achievement. Show that you get what it’s like to be in their shoes . Offer up a fun fact or industry statistic that signals you’re already thinking about their market niche.

They build curiosity.

Segue your way to success. Each of these first paragraph examples creates build-up, curiosity, and excitement for what the prospect will read next and throughout the rest of the proposal. Ask a question. Don’t give away all the answers just yet. (what is the “light at the end of the tunnel”?)

They start to allude to the pain point.

You’ll go more in-depth into the challenges you’re solving in the next few paragraphs but it’s good to get it out there up top. It could be more explicit, like in example 1 (how to go from good to great when you’re already at capacity), or it could be more subtle, like how the specific mention of “heritage home” starts to set up the challenge in example 2.

Step 2: Show you understand the challenge

Sometimes when we write, we gloss over the pain point. It can be awkward to write about the challenges someone is facing in their professional life; you don’t want to suggest they don’t know what they’re doing or they’re not good at their job.

In a cover letter, though, it’s essential to dig into the ‘pain point’ they’re feeling in order to close the deal. Showing you understand the obstacles they’re facing is the best way to position your company as the only solution to their challenges. (See Step 3.)

But avoid any urge to make it about you. It can come off as “Look how smart I am!” Again, turn it back to the prospect. A good way to do this is to make sure you use the word ‘you’ more than ‘I’ or ‘we’ in this section.

Cover Letter Example 4 - Legal services

Cover Letter Example 5 - SaaS/Social

Cover Letter Example 6 - Insurance

Why these examples work:

They say what the prospect is likely thinking.

Show you understand all aspects of the prospect’s challenge by bringing up objections before they have a chance to, and then knock them down. Legal advice is too expensive and complicated? Not when you partner with us!

They’re complimentary.

Butter your prospect up a bit. They’re not experiencing these challenges that you understand so well because they’re bad at their jobs. No, maybe it’s just a resourcing issue! Like in Example 5, you can position your team as the experts who take challenging tasks off people’s plates.

They show off the benefits of doing business with an expert.

Give them peace of mind. You’ve done this before and this isn’t your first rodeo. You see and understand the full challenge so you can help clients avoid problems before they crop up.

Step 3: Show you have the right solution

Okay, NOW you can talk about yourself. With a few cautions:

• Keep it relevant. Your company’s Best Float win at the local parade is cool and all but now’s not the time.
• Keep it concise. It’s time to ‘elevator pitch’ your solution.
• And keep it upbeat without overhyping. You want your solution to sound attractive, but don’t write cheques with your cover letter that the rest of the proposal can’t cash.

Cover Letter Example 7 - Solar

Cover Letter Example 8 - Web design

Cover Letter Example 9 - PR

They keep things high-level

No need to outline the eight different ways you’ll test their website or every single PR tactic you’ll use. This isn’t a book report on your proposal.

They still stay specific.

“Public relations...creates and maintains your public image, and positions you as a leader in your industry” is better than “we make you look good”.

But notice that these examples don’t use jargon. If a jargon-y phrase is used, like responsive design, it’s immediately explained in a non-technical way. Stick to plain language like this, unless you cater to a highly-specialized specialized audience that will understand acronyms and look for that industry-insider lingo.

They show how you’re putting everything on the table.

Look at how these cover letters talk about the sales document they’re about to read over. For example, the proposal is not just a package; it’s a “comprehensive package”.

It’s the difference between presenting the proposal as ‘here’s some info’ and ‘we’re presenting you with all the details, including facts and figures’. Let the reader know that your proposal gives them everything they need to make an informed decision.

Step 4: Show your work

Time for a not-so-humble humblebrag .

Maybe it’s a team skill set you’re known for. Or some original research you’ve done that would resonate with this prospect.

You could showcase how your company is a power-player in your niche via previous work you’re especially proud of or awards you’ve received. Or give a quick preview of your proprietary process.

Basically, the information you include in this paragraph should provide an answer to the question on every prospect’s mind: why should they work with you ?

Cover Letter Example 10 - Exterior pressure washing

Cover Letter Example 11 - Content marketing

Cover Letter Example 12 - Construction

They give the references some ‘meat’.

If you’re talking about existing customers, don’t just name drop. Highlight some impressive outcomes you’ve achieved for them as well. For example, they didn’t just construct a building at NYU, it’s an award-winning building they built at NYU.

They cite the facts.

If there’s a specific accreditation that clients will need to know about (i.e.: are you licensed, bonded, board-approved, etc.?), now’s the time to mention it. Basically, anything that would differentiate you from competitors. In a market dominated by big national brands? Talk about how your business is family-run. Or vice-versa.

They go granular but don’t get into the nitty-gritty.

Again, be as specific as possible without going into too much detail.

Talking about “our process” is okay. But “Our four-step process” is an ideal amount of information for the purposes of this cover letter since you’re going to explain the steps later on in the proposal.

Step 5: Tell them what’s next

Your sales team wouldn’t end a sales call without discussing next steps. Your proposal cover letter is no different.

The closing is your chance to set expectations, either for the prospect or yourself. Don’t forget that you have to keep your end of the bargain. If your cover letter says you’ll follow up with them in a certain amount of time, for Pete Campbell’s sake, do it.

(Bonus: If you’re using proposal software, you’ll be notified when your prospect opens your proposal so you can perfectly time your follow up.)

Cover Letter Example 13 - Construction

Cover Letter Example 14 - Financial Services

Cover Letter Example 15 - Public Relations

They show how the vendor and the prospect together.

Why will this specific partnership work? You’ve talked about them, you’ve talked about yourself, now it’s time to talk about why you’ll go together like a square-hole colander and quinoa. (A square shape keeps the round grains from falling through while you’re rinsing it. Obviously.)

They ask for the sale.

You’ve refrained from selling throughout this cover letter. Now’s the time to ask for the close. Don’t shy away from presuming that you’ll be the winning proposal, that you “hope” they’ll pick you.

They talk about the next steps.

What literally happens next? Should they sign now? Will you be meeting to walk through the proposal before a signature is expected? Are you going to follow up with them? Let the reader know what’s expected of them and what they should expect from you.

A quick caveat before you rush off to write your proposal

There you have it. And now you just plug these pieces into your cover letter and copy these examples word for word and…

Not so fast.

The 15 example snippets above are all pulled from our proposal templates , all written by professional writers. Templates and samples like these are amazing starting points. But they aren’t the end-all, be-all.

Notice that all these samples are written in a slightly different voice? How you word your proposal if you’re in legal or financial services might be different than how you would write one in the marketing industry or the world of pressure washing.

And how YOU word your proposal should be consistent with your brand voice, including language, tone, and style . The information you include should speak to YOUR ideal customer. Remember, the cover letter is your proposal’s first opportunity to persuade your prospect that you’re the best choice to hire.

Conversions don’t come from canned, uncustomized content. Use these steps and examples as the catalyst for your own authentic version of a pitch-perfect cover letter for your proposal.

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How To Write a Killer Proposal Cover Letter

In general, the three pieces of your proposal that will be read and examined properly are:

• Cover letter / Introduction / Executive Summary

This isn’t a guess. Hundreds of thousands of proposals have been sent using our software Better Proposals and we’re able to pull together statistics from that. We’ve learned that most of the time people spend on a proposal is in those three areas.

This is the meat of your proposals and the content your customer is most interested in. Make their agreement process easy by spending some extra time on these sections. 

Of course, when using Better Proposals, the extra time  isn't a lot since we speed up your proposal process and give you more time to spend on the creative process. 

Digging Deep

That said, the most important thing to include in your proposal letter is that you understand the reader's needs and long-term goals.

This extends beyond simply telling them that they want a quote on a [fill in the blank]. 

In your meeting with the prospect, you should be digging deep into why they really want it. What are the underlying reasons behind it?

I've spoken about this in this video detailing why most people write their introduction or cover letter wrong.

Try to understand the benefits they expect you to bring them, their budget and whether they have some examples for the solution they want you to provide.

You should know all of this before you even start writing your proposed solution.

Let's look at an example

Your client might say “we need a new website because ours is outdated”. Okay, but what will an up-to-date one do? “Bring us more leads”. Okay, so what you really want is more leads.

You see? And you can go far deeper.

“What’s wrong with the number of leads you’re getting at the moment?” “Why is that even a problem?”

What you might find is that they’re scared their new competition across the road is going to put them out of business in a year if they don’t act fast. Now you have the information you need.

At this point, your proposal letter is about addressing the REAL fears, situations and options rather than at just a surface level.

Clients love to hear their own words in your proposal letter. It gives them confidence in their choice and shows them that you listened.

Now, the rest of your proposal is going to contain details about your plan, your pricing, why you’re different and your case studies. That's what all the best proposal examples include.

If your proposal letter addresses their real issues then you can guarantee that it's going to be read cover to cover.

What is a cover letter?

In the world of business proposals, a cover letter is the initial part of your proposal where you explain that you know the client’s situation and you know exactly how to solve their problem.

The best proposal letters I’ve seen weren’t written with amazing language. What made them stand out is that the person writing them listened carefully to the client before sitting down and writing the proposal letter. 

They highlight how their process will help the client achieve their long-term goals. 

My advice is to use simple language all through your document. Avoid technical jargon and make sure that the client understands everything that is being said.

After all, they will have less technical knowledge than you and also, people tend to mistrust things they can't understand. 

Why do you need a cover letter?

Simply put, the client reading the business proposal needs to get engaged to read the whole thing before signing.

You could just give them a detailed specification right from the bat, but that will make the client too focused on numbers and specific results.

The proposal letter shows them that you’re listening and it gets them “hooked” to start reading.

After they’re done with the cover letter, they can move on to the more technical bits in the detailed specification.

Make sure to keep your proposal letter short, not longer than one page. You should keep your client in mind when you write a proposal letter. Don't expect them to give you too much of their time. 

The connection between a cover letter and a business proposal?

In general, the cover letter is the part that comes before the actual business proposal. Sometimes, this is called a cover letter but we prefer calling it the introduction.

In other words, the cover letter is the first and perhaps the most important element of a business proposal.

Every good business proposal needs to have an introduction. We talk about introductions quite often in our articles, but don’t get confused - it’s the same thing as a cover letter.

The elements of a business cover letter

There are several things that every great cover letter needs. Here are a few to get you started:

• You need to talk about the client - not yourself. Don’t brag about your projects, awards, portfolio, etc.
• Talk “back” at the client - use their own words and expressions from your meetings and discovery calls
• Don’t get too technical - leave that for the next section
• Keep it short and to the point - the aim is to get clients to read through to the end and sign.

When addressing the problem at hand, don't place the blame on your potential client. They know that there is an issue that needs fixing and that's why they asked you for a business proposal. 

You're here to fix the issue, not dwell on it. Keep your introduction positive and set your client up for a good reading experience. 

The cover letter structure

While the content of your proposal will depend on the offer and your industry, the proposal letter should always follow this guide.

Opening sentence

This is the most important part of your proposal. I personally prefer to hit them on the head with a sledgehammer and get right to the point.

Shock them into reading on and learning more. Here's an example using a website design quote:

“You’re busy so I’ll get to the point. The purpose of your new website is to generate enough leads to give your sales team such an easy job they crush your competition without even trying. I’m aware that sounds obnoxious but the rest of this document will explain where that confidence comes from. The website is a means to an end. Anyone can make you a new website but what you’re after isn’t just a pretty picture. You need results and that’s what we do. We’re a results based company and ultimately so are you.”

You're saying something strange. You're suggesting that the website isn't important - that's supposed to be your core skill (in this example), but what happens when you do this is you come across like you're telling them something they shouldn't know.

Like it's a secret.

What happens when someone tells you a secret? You trust them.

Vibe of the letter

The vibe should be direct and void of any indecision. Nothing breaks trust faster than indecision.

This is why it's so vital that you get the information you need beforehand so you're not writing with 'maybes', 'sometimes' and 'ifs' in your voice.

Be sure about what you're saying.

You are the expert. Write like one.

Another mistake that people often make is focusing too much on themselves in the proposal letter. Your client doesn't care about your accolades and what inspired you to go into your line of work. 

Think about it like this. If you reach out to a cleaning agency, you would want to receive a proposal that outlines their services and prices. 

You're not looking forward to reading a proposal letter that explains how the owner got their passion for cleaning. 

The clients want to read about how you'll help them reach their goals and what your next steps are.

When you're closing your proposal's cover letter , always invite them to read the rest of the proposal.

Without fear of it sounding generic, I always like to see people pointing their readers in the way of the case study they've included. It proves that you are the perfect company for the job .

It's a nice lead-on.

Proposal letter template

Now that you know exactly what to write in your executive summary, let's see it in action in this proposal letter example. 

When you use Better Proposals to create and send business proposals, you severely speed up the whole process. 

Since all of our documents are web-based, they get sent as secure links to your clients. Once they open the business proposal, they get treated to a beautifully designed cover page. 

It helps you give a good first impression. 

After the cover page, your client will open the introduction page. If you received a formal request for proposal (RFP), you'll know exactly who to address. 

Once you do that, highlight your reason for sending the proposal - i.e. the problem at hand and your solution for it. 

As you can see in our proposal letter template, you should keep it brief and get straight to your points. 

Since you won them over with a great first paragraph, you can continue your proposal introduction by addressing the process you plan on using. 

After you write a proposal letter once, you'll see how easy it can be when utilizing our software and educational materials. You can find the right proposal letter template and customize it to your needs. 

Cover letters set the tone for the rest of your business proposal, so make sure you do a good job and don't ruin your chances of gaining a new opportunity to work. 

Common proposal introduction mistakes

The elements that affect your executive summary are:

• your industry
• whether a client issued a formal request for a proposal
• does your proposal include a contract

The industry

Your industry will dictate the tone of the proposal, as well as specific details in your executive summary. If you're selling software, you need to explain how you'll research the market and find ut the targeted audience. 

Don't expect the prospect to know every intricate thing about your industry. You need to find the right balance for the amount of information you'll share. 

If the person you're sending the proposal to didn't request it, you need to address the reason for contacting them straight from the beginning. It would be a good idea to address the value, cost and timescales. 

You could also sign your proposal letter in order to make it more personal. 

Proposal software

When you're using proposal software, you don't want the client to print out your document. Because you want them to read the proposal online and utilize the digital signature option in order to speed up the sales process. 

If you want to make sure your recipient is reading your proposal on a screen, keep it in mind when creating the proposal letter. It should be easy to get through, meaning you should break up your text with visuals. 

Furthermore, printing can affect the conversion rate of your proposal. Our research shows that printing decreases your conversion chances by 88%.

What to include in the rest of the proposal?

Once you write a great introduction, you need to focus on the rest of your business proposal.

If you want to win clients' hearts and create a winning proposal, we suggest focusing on benefits, showing the value of your products and services and knowing the clients' budget.

We suggest you start by reading our guide on proposal writing. It will give you great insight into how to win new business. 

Utilize our ideas in order to create professional-looking proposals that will help you win the job and achieve success.

Our guide includes proposal details that will help you set yourself apart from the competition and give you ideas on bettering your business proposals. The more professional your sales documents are, the easier you'll sell your solution. 

Extra tip 

Make sure to use proposal AI, which will give you actionable tips on how to improve your business proposal. It works by comparing your documents to other successfully sent proposals from our platform.

Writing a great proposal letter is one of the most important skills that you can have as a salesperson or business owner.

If you can do this effectively then you simply increase your sales and win better jobs, more often and at a higher price point. The more professional your business proposal is, the better your chances of winning over a client's heart are.

There are some great examples in the Example Proposal Templates section of our site. I encourage you to take a look and crib from them what you like.

If you like what you see, sign up for a free trial and streamline your sales process.

How We Redesigned the Better Proposals Website and Product in 21 Days

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Proposal Software: A Comparison of the Top 10

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How to write a proposal cover letter [with example]

Like the devilishly tempting Hostess Ding Dongs treat, a proposal cover letter has to be short, sweet, and dense. Unlike that aforementioned hockey puck of delectability, proposal cover letters cannot be mass-produced. To write a proposal cover letter with nary a wasted word, you first need to understand its strategic significance in the overall proposal.

I’ve spent more than 17 years on proposals and have written hundreds of proposal cover letters. When I started, we printed out proposals and created huge binders to share with reviewers. Reviewers would open the binders to see the proposal cover letter, then an RFP executive summary , and then dig into the proposal itself. Binders are part of a bygone era; there’s been a big digital shift since I started.

Requests for paperless submissions and the growing popularity of online portals has altered the strategic significance of the proposal cover letter. It’s gone from a “must-have” element, to a “nice-to-have” one. My background is predominantly healthcare and insurance. Anecdotally, maybe only 30% of requests for proposals (RFPs) in healthcare and insurance request executive summaries while most volunteer that a cover letter is optional. If they give you an option, take it.

Some online portals don’t even give you an opportunity to include extra documents like cover letters. In such cases, you now have to include the cover letter as part of your proposal PDF. At the same time, RFPs are more complex than ever, requiring more details in submitted proposals. Issuers expect you to have your content in order, and a lot of it.

Speaking of issuers and what they’re looking for in proposal cover letters: They don’t need information that they can find on your website, that they can Google, or that sounds canned. They want to make sure you’ve reviewed the RFP requirements, and it’s absolutely essential to hit them with that up front, in your proposal cover letter. Especially if your solution meets all of the issuer’s requirements. Emphasize that fact simply and directly.

What is a proposal cover letter?

The proposal cover letter is meant to frame up your RFP proposal. It’s not a rehashing of the proposal or executive summary . It’s a vehicle to thank the issuer for the opportunity to respond, to say, “We’ve seen your business requirements and composed this proposal because we think we’re the best partner for you.” Think of it as the bow on your RFP proposal package.

Whether paper, PDF, or stone tablet, one thing that hasn’t changed about the proposal cover letter is that it’s your first opportunity to declare the value propositions that differentiate yours from competitive proposals. These value props will be the threads that weave through your proposal, from cover letter, to executive summary, to answers to questions.

As far as length, I aim for a page and a half when I write proposal cover letters. Try to keep it under two. Go longer only if a template or specific framework for the cover letter is provided by the issuer, which is sometimes the case in government RFPs.

Why a good proposal cover letter matters

RFP reviewers will be looking for deviations in responses. Deviations among responders as well as deviations from their (the issuers) requirements.

When you can write a cover letter and state, “After reviewing the RFP, we are confident that our solution meets all requirements and detail that fact in our proposal,” you make a compelling argument for reviewers to concentrate on how your proposal illustrates how you solve problems. They’ll notice cover letters that do not mention something that direct, and will review those proposals to look for where the solutions fall short.

When should you write the proposal cover letter?

It’s page one so it should be written first, right? Not necessarily. I’m a proponent of writing the executive summary first, the cover letter second, and then building the proposal. Certainly review the RFP first so you can determine what it’s asking for. But don’t just jump into a response from there. Take the time to establish the value props that will make it a cohesive proposal.

Writing the executive summary first helps you formulate your argument and determine which content you’ll need for the proposal. Once you know what you need to be persuasive and how you can solve the issuer’s problem, then you can develop the three-to-five value props (I try to boil it down to three solid, unique value props) that you can define in the proposal cover letter.

Who signs the proposal cover letter?

Notice I didn’t title this section, “Who writes the proposal cover letter?” The person who writes it and the person who signs it may not be one and the same.

If your proposal team is fortunate enough to have a dedicated writer, then have them write the letter based on input from the frontline sales rep. Whoever writes the letter must be fully informed of response strategy and have intimate knowledge of the proposal and executive summary. Strategy, voice, and style need to be consistent across all documents (cover letter, executive summary, and proposal).

Who signs it depends on a variety of factors. In most cases, the frontline sales rep will sign the proposal cover letter. They have the relationship, own the strategy, and likely conducted the discovery that informed the proposal. However, it’s not uncommon for an executive sponsor such as a VP of sales to sign. The thinking being that executive reviewers may appreciate seeing a proposal that’s been vetted by a fellow executive.

There are also those cases when the executive of executives, the CEO, signs the letter. There are two common scenarios for this play. One, the RFP may be large enough to represent a significant percentage of a responder’s annual revenue. Two, the responding organization is concerned with appearing relatively small, and in an effort to improve its stature, seals the proposal with a CEO’s signature.

There’s definitely some gamesmanship at play here. Even so, the name on the letter will never overshadow the content of the proposal.

7 steps to write a proposal cover letter

The compact nature of the proposal cover letter makes it difficult to fit everything in one or two pages. Good writers are valuable assets in these instances. Every proposal cover letter should contain the following sections:

• Thank the issuer (and broker, where applicable) for the opportunity.
• Recite your understanding of the opportunity to validate that you reviewed the RFP requirements.
• List your abilities to meet requirements. If you can meet all of them, lead with that fact.
• Describe your value propositions. You’re trying to portray that, “This is what we bring to the table, and that’s why we’re the best choice.”
• Provide a high-level future snapshot of what business will look like after your solution is chosen.
• Conclude with a persuasive delivery of your understanding of next steps: “We look forward to the opportunity to discuss our proposal further.” Show that you’re able and willing to move forward in the sales lifecycle.
• Sign it from the frontline sales representative or executive sponsor. This should not look like a form letter from the organization as a whole.

3 common mistakes to avoid

Beyond the mistakes of not including a proposal cover letter at all or writing one that’s too long, proofread your next letter for the following mistakes before sending it.

• Avoid repeating anything from the executive summary or proposal. Those documents need to live on their own, just like the proposal cover letter.
• Don’t waste space with your resume. Something like this… Responsive’s growing list of 600+ clients including 40+ Fortune 500 organizations continue to take advantage of our one-of-a-kind Unlimited User licensing model, expanding their usage on the platform to scale organizational success. With Responsive as their team’s support system, every day they break down silos by facilitating collaboration and efficiency in their RFx response process ….is boilerplate that can appear elsewhere in the proposal or not at all, given that it’s likely available to the issuer on your corporate website.
• If a broker is involved, thank them, too. The proposal cover letter is also an opportunity to directly address the issuer. This can be particularly valuable when a broker is involved. Some issuers rely on RFP brokers to sift through responses to make sure only the best possible solutions get serious consideration. Ignore these brokers at your peril. While the response and executive summary will address the issuer and the problem at hand, the cover letter is where you can give a nod to the broker. Acknowledging their involvement in the process and thanking them for the opportunity as well will at the very least alert all reviewers that you paid close attention to the RFP requirements.
• Don’t guess. Make sure you or someone on your team does the legwork and discovery to inform your response strategy. The more you have to guess, the longer the letter will take to write.

Proposal cover letter example

Feel free to use the proposal cover letter example below as a template for your next letter. One of the many advantages of proposal software such as Responsive is the automation of the cover letter process. Don’t get me wrong, you still have to write it, but RFP software helps:

• Access and write in the template within the platform (no need to toggle back and forth between a word processor and whatever application you’re using to build your proposal)
• Include identical brand elements as the proposal and executive summary
• Add the cover letter to the front of the proposal and/or executive summary when you output it for submission

When you use the following example, you’ll need to swap out the RFPIO-centric items with your own company and solution information as well as the custom value props for that specific proposal. The three value props highlighted in the example are Salesforce integration, data security, and customer support. For your letter, these will be specific to your solution and the problem stated in the RFP.

Hi [Issuer(s) first name(s)],

Thank you for considering Responsive as your potential vendor for RFP automation software. We are cognizant of the effort it takes to make a selection like this, so we very much appreciate the opportunity. First and foremost, Responsive meets all of the requirements detailed in your RFP. That’s illustrated in greater detail in this proposal. In the meantime, the following capabilities make us confident that Responsive is the most qualified company and solution for [issuing company name’s] [RFP title].

• Helping businesses improve and scale their RFP response process for greater efficiency. The time and resource savings reported to us from our clients has allowed them to participate in more proposals and provide high-quality responses that create additional revenue opportunities.
• Automating the import and export functions, centralizing content for RFPs, and facilitating collaboration among key stakeholders.
• Managing knowledge and content through our AI-enabled Content Library .
• Giving clear visibility into the entire RFP process through reports and dashboards—including project status and progress, and analytics for actionable insights.

We know that it’s important for [issuing company name] to find a solution with a strong integration with Salesforce. This proposal details Responsive’s integration with Salesforce , and how it will work for you. In addition to that, Responsive’s open API allows for integrations with many other technologies for cloud-storage, collaboration, and other desired platforms.

We also take your data security concerns highlighted in the RFP very seriously. You can be assured that your data will be safe and accessible. We work with a variety of enterprise customers and understand the necessary level of security that is required. From the beginning, we made it a priority to build security right into Responsive’s technology, which we continue to maintain. We are SOC 2 and ISO27001 certified, while continuing to pursue other best-in-class certifications to ensure security.

Regarding your requirement for ongoing support following implementation: When it comes to customer support, our technical and account managers are high performers. We have an expert group of 110 nimble programmers and developers who are always ready to provide quick technical fixes (that you can request right within the solution). Our reliable and attentive account team is ready to fully support [company name] should we move forward as your vendor.

Upon deploying Responsive, it’s intuitive user experience is simple to get used to. You’ll also get free access to Responsive Academy for all your training needs, now and in the future. Getting started is as simple as loading that first project. The whole team will be collaborating from there. As your Content Library grows, machine learning will provide more and more automation opportunities. It won’t be long before you see a drastic uptick in proposal quality and number of proposals submitted.

If you’re interested in comparing our solution to other comparable tools, we recommend that you visit software review platform G2 Crowd’s top RFP Solutions grid . This information is based on user satisfaction and places Responsive at the top in all categories.

We look forward to the opportunity to discuss our proposal further. We appreciate your consideration, and wish you luck on your selection.

Thanks, [Signee’s name] [Signee’s title]

You should have it “cover”-ed from here

If you’ve done your research and client discovery, and you know the value props specific to the RFP that you’ve already reviewed, then letter writing will go fast. The better you know the client and people involved, the easier it is going to be for you to tailor the proposal cover letter, the executive summary, and, most importantly, the RFP proposal.

To learn more about how Responsive can help you write better proposal cover letters, schedule a demo today!

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• [Guide] RFP proposal software for small businesses

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How to Write a Proposal Cover Letter

Do you want to make a good first impression with your business proposals? If that’s the case, you cannot neglect your proposal cover letter. The success of your business proposals relies solely on how much attention you pay to every detail and how much effort you put into drafting it.

One key to drawing the attention of readers is to write a high-quality online proposal cover letter. If you are the one in charge of proposals, then you must learn how to make them as enticing and interesting as possible.

In this article, we will teach you how to create quality proposal cover letters and we will also tell you why using our software can help. So, keep on reading.

What Is a Cover Letter?

As you may know, a business proposal has multiple parts, respectively:

• Cover letter
• Executive summary
• The background of the company
• An assessment of the needs
• The goals of the project
• Plan of implementation
• A breakdown of the costs and budget
• Plan of evaluation
• Project sustainability

The cover letter of a business proposal is the part that acts as an introduction. It summarizes the most important details of your business proposal, proving to your clients that you are aware of their issues and that you have the right solution for them. In other words, it will present your client with your business offerings and why they matter.

The cover letter should also be good enough to convince your client to continue reading the proposal document. As you already know, first impressions matter. So, without putting effort and hard work into creating a fantastic cover letter for the business proposal, you are unlikely to persuade the client into reading more.

If you take a look at a proposal introduction letter sample, you will notice that what makes it so great is the attention to the client’s desires. Before writing any proposal application letter, you must listen to the customer and understand their needs.

Writing a cover letter for a proposal doesn’t have to involve complicated language. You can go for simple wording without getting too technical. The goal is to make the client understand what you are trying to communicate.

Why Do You Need a Cover Letter?

Before you check for proposal templates to draft your document, let’s see why you need a cover letter, to begin with.

Just like you, your clients are busy individuals. If you make them read tens of pages generated by an online proposal software, they are likely to run for the hills. They must know what they are getting into, and you should help them understand that the proposal is beneficial to them.

So, whether you use a proposal online software or not, you should always create a cover letter. It is your chance to make a good first impression and convince the reader that not only do you understand their problems, but you also have the right solutions for them. This way, they will keep on reading the full document.

The proposal cover letter allows you to be more personal and empathize with your clients. Meanwhile, business proposals are more factual. What better way to establish an emotional bond with your clients if not by relating to them on a more personal level?

Once you get clients hooked on the cover letter, they will most definitely be ready to proceed with the rest of the business proposal. They will go deeper into the technical specification of the process.

With good proposal letters, you can gain new clients without spending too much money. This can be a great benefit when you are just getting started with your business and don’t have a huge budget to spend on client acquisition.

With your proposal program of choice, you should ensure the cover letter is straight to the point. While you may be tempted to create a long and compelling proposal cover letter on your online proposals software, you will have better chances of success if you keep it short.

Clients are more likely to be attracted to brief proposal cover letters that don’t take too much of their precious time. So, if possible, check out some proposal cover examples before writing yours.

The Connection Between a Cover Letter and a Business Proposal

As already mentioned, cover letters are placed before your business proposal. More specifically, they are the introduction to your business proposal, making them the most relevant part of the document.

You cannot jump straight into a business proposal without introducing its contents first. This is why cover letters are so important – they provide your clients with some details about what is inside the document.

“Cover letter” and “introduction” are used interchangeably sometimes because these two terms refer to the same thing when it comes to business proposals. You might want to check out a sample proposal cover letter to prospect before drafting your very first cover.

Elements of a Business Cover Letter

Before you learn how to make a cover letter for a proposal, you must find out what the document includes. Here are the different elements of a proposal cover letter:

• The cover letter must be very short and concise, without dragging on. Clients will want to get a quick insight into the business proposal, not spend hours reading an introduction.
• The language should be simple, without technical and complicated terminology. The business proposal will take care of the technical side.
• Refrain from bragging about your business and all of its accomplishments. The focus should be on the client.
• Use some of the expressions and words from the communications you have already had with the client.

A great tip would also be to not blame the client for their issues. Your purpose is to present a business proposal that can help find a solution for that problem, not put the blame on the potential client and make them feel bad.

Cover Letter Structure

So, are you ready to find out how to write a cover letter for business proposal?

Before you start drafting your cover letter, you should ask a few questions that will help you during the writing process. For instance, you should find out:

·  What is the source of the funding for the project?

·  What reason does the client have behind this project?

·  What would the client relate to the most?

·  What is the final result that should be achieved?

Send your client a list with all your queries. Once you understand all these problems and find the right answers, you are ready to proceed.

Here is a general structure that most cover letters should follow:

1. The opening sentence First things first, you should open your proposal cover letter with the right question. You can begin by addressing the client’s problem right away so that you don’t waste any precious time. Then, follow it with the solutions you have for said issue. Another great method would be to get straight to the point. This is guaranteed to keep your clients engaged and make them interested in your offer. These solutions are their ultimate goal so give them what they want.

2. Keeping the right tone You are the expert, so you should sound like one. Therefore, you cannot afford to use a confused tone when writing the cover letter – you must be 100% sure about every detail you include there and back everything up with arguments.

In this case, it would be extremely helpful to get all the information you need before the drafting process even begins. Otherwise, you risk failing to gain the client’s trust.

Once again, you should focus on the client, not on your business and all you have managed to achieve throughout the years. You will have plenty of time to prove your worth. The client’s purpose is to find something that would solve their issues. They don’t want to spend time reading about a proud business owner who puts themselves on a pedestal.

Don’t make this mistake if you don’t want your potential client to just ignore your proposal cover letter.

3. Closing the proposal cover letter Once you reach the end of the cover letter, it is time to convince them to keep reading the business proposal. This is the ultimate goal of the document handed to the client, but you must word your invitation the right way.

So, you can direct them to the case study, where they will find all the project’s details and technicalities. If you manage to convince them that you are the solution to all of their problems, you are on your way to success.

The Bottom Line As you can see, the cover letter acts as the hook of the proposal. So, you must ensure it’s as qualitative as possible. If you need some help in creating your business proposal and cover letter, you can always opt for Proposa to provide you with useful templates and features. Our site speeds up the process of creating these documents, reducing your stress and ensuring you don’t waste time.

Proposa helps you and your team gain an edge over your competition with stunningly beautiful proposals that you can build in half the time. Try it for free today.

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4 Tips To Creating a Proposal Cover Letter (& Templates)

Once you've put together a  proposal , it's common to think, ‘Now what?'. We're here to answer what's the best cover letter you can send with your proposal to close a deal. 

Within a proposal cover letter, there are a few different components that you need to consider.

• A cover letter is more casual than an  executive summary
• It's structured like a letter and has a greeting and sign off
• Not focused on strategy, but is more conversation
• Should focus on the unique strengths that you can bring to a project

In this blog, we'll be covering how a proposal's cover letter differs from a job application letter, how it's structured, and the tips that'll help you close deals.

But first, let's go over what one is and why it's so important in getting your business proposal read.

What is a cover letter?

Cover letters help you grab the potential client's attention quickly. It's a short, single-page document that includes an overview of the most critical details of your proposal. If you haven't yet written the proposal, we have a sample business proposal you can read here with some templates to help you get started.

The goal of a great cover letter is to convince the client to read the rest of your proposal, so you'll want to make the writing as interesting as possible. You can mention any critical details you think will help you land the job, including your past results, skills, and education. You should also cover the key aspects of the project you're pitching. Think of it as a stripped-down version of an executive summary.

Why is a cover letter important?

Clients can be very busy. A cover letter helps clients decide whether they're interested in reading the entire proposal. This means that having a strong cover letter is just as important as the business proposal itself.

Take this as an opportunity to give clients a great first impression. A business proposal tends to be more factual, while a cover letter has the benefit of being more personal. By sparking an emotional connection early on, you'll have a much higher chance of them reading the whole pitch.

A good proposal can also help you get your foot in the door of larger companies, even if you don't have a connection to anyone working there. Just warm up a cold pitch by attaching a cover letter to an unsolicited business proposal.

This is especially important at the beginning of your career, since you may not have the funds to reach clients through traditional marketing. Cover letters can be a powerful way to land clients without having to spend any money on new client acquisition costs.

We have some tips that'll make this process easier, but first, it's important to talk about the traditional structure of a cover letter.

How to write a proposal cover letter

Let's briefly walk through the structure, since the information you'll include will be slightly different from a traditional job application cover letter.

A proposal letter looks like this:

Contact information

Introduction.

It may seem pretty standard, but the information in a business proposal cover letter will be a bit different from other cover letters. Here's a closer look at each paragraph:

Start off by adding your name, address, phone number, and email to the header. Feel free to also include the potential client's contact information. Although it's not as important now with email as it used to be in the days of snail mail.

Pro tip: Drop a link to your LinkedIn profile in the heading too. This lets them get a better feel for who you are and can even provide them with additional information that you didn't have room to include in your cover letter.

It might be tempting to breeze through the introduction to get to the "meat" of the letter, but the introduction is actually one of the most important parts. You need to capture their attention right away, so come up with an engaging way to introduce yourself and what your business does. It's one of the few spots of a cover letter where you can inject your personality into the writing, so make it count!

This is where you'll address the company's needs and how you plan to help them. Unlike a traditional job application, a business proposal's cover letter has the intention of selling a service or product. Be sure that the writing is sharp and highly persuasive. You want to generate enough excitement that they move on to your executive summary and, ultimately, read the rest of the proposal.

You can include any core strengths and past results that have helped previous clients. However, keep this section concise by sticking to just a few of the most important details that directly apply to the client. End this section by covering how you plan to achieve the goal you're pitching. Think of this as more of an "overview" of your plan. They'll get more details when they read the rest of the proposal.

Like the introduction, it's typical to see cover letters that spend a lot more time on the body paragraphs than the closing paragraph. But leaving readers on a strong final note is just as important as making a great first impression. It's recommended that you wrap the cover letter up by mentioning a strong benefit your project will bring to the company.

The last critical piece of information you need to include is the call to action. What do you need them to do next? In this case, the next action you'll want them to take is to read the business proposal. Provide some encouraging words to move the client in that direction.

4 Tips for creating a cover letter

Now that you have the structure down, it's time to start writing it! We have some tips to elevate a cover letter so you can start closing deals.

Step 1: Kicking off the cover letter

A great cover letter starts by showing off your personality and the type of communication they can expect if they're going to work with you. Lean into your intuition and use your voice!

There's no reason to be super corporate here. Instead, show that you're a person who can be professional, but still enjoys the work you do. 

Your approach will be a bit different depending on if the business proposal is solicited or unsolicited:

• Solicited proposal: If a client asked you to send a proposal, you can start by saying "As per our discussion..." before addressing their problem and your proposed solution.
• Unsolicited proposal: The first sentence is crucial. Grab their attention immediately with an engaging statistic related to their problem and how you can help them.

It's important to hook your reader right up front! That means understanding who your audience is and the industry you represent will be critical to nailing a cover letter. For instance, if you're pitching a more traditional company, like one in finance, consider how they may expect communications as opposed to a start-up.

Typically you can get a feel of how a company communicates by viewing their website, content, and related information to get a feel for their tone and voice.

Find a balance between being true to your voice and communicating in a way that's comfortable to the prospective team.

Here are a few examples of the beginning of a cover letter.

Hi Prospective Client, 

Thanks for taking the time to review my proposal! I'm really excited about the ways we can work together to support [company].

Hello Mr./Mrs. prospective client, 

I'm pleased to present you with the request for proposal [proposal title]. In this proposal, you'll find goals and objectives, scope of work, pricing, [and any additional information you found relevant.

You can see the difference between these two tones. Consider when would be appropriate to use either.

Step 2: Highlight what problem you'll help the company overcome

Within any proposal, you want to ensure that your client knows that you understand the problem that they're trying to solve. Include their goals and objectives of why you're entering this engagement.

Share the company's pain point in a way that's easy to digest. Leave this section to focus on the company's problem. Later, you can mention the solutions.

Here's a snippet of a type of pain point a client may be facing:

Right now you're creating a lot of excellent content and it's frustrating when it's not leading to the increase in traffic and conversions you're hoping for.

Step 3: Share how you'll work towards their goal

The next section of the cover letter will outline how you plan to approach their challenge. Now, remember, this isn't where you get into the nitty-gritty. This is just a high-level overview of your plan of attack. Specific details will be broken out in your proposal.

Here's an example of a short and efficient way of accomplishing this step.

Based on the data I've seen, I'm confident that we can make some major traction in increasing your organic traffic with your target audience with a few well-implemented strategies that I've outlined in the attached proposal. 

Step 4: End your cover letter with next steps

Once you've worked through the steps of a cover letter, the last piece that you include is the next steps. Sometimes your client will already have shared their process and timelines associated, but if they haven't this is a great opportunity to take initiative and show them that you're able to make their lives easier by outlining what's needed to move forward.

Below's an example of some ideal next steps. 

Once you've had a chance to review the proposal, please feel free to follow up with any questions. I'll be following up in a week to check in on the status and see if there are any additional ways to support your team. 

If you decide to move forward, we can start the engagement within a week of signing the contract.

Proposal cover letter samples

Below we've compiled a couple of different examples and templates of what you can use to create a template for your client today. 

Proposal cover letter sample #1

We'll kick things off by sharing full versions of the snippets we included above. This is for a proposal for SEO and content strategy to support clients looking to increase organic traffic.

Right now you're creating a lot of excellent content and it's frustrating that it's not leading to the increase of traffic and conversions you're hoping for.

Based on the data I've seen, I'm confident that we can make some major traction in increasing your organic traffic with your target audience by implementing a few strategies that I've outlined in the attached proposal.

Most Sincerely, 

Proposal cover letter sample #2

In this sample, your cover letter is approached with a more formal tone and is for a client who is looking for support in their product strategy.

Hello Ms. Thompson, 

I'm pleased to present you the request for Project Strategy Proposal. In this document, you'll find outlined the goals and objectives, the scope of work, pricing, and some case studies of relevant projects I've worked on. 

I know that Quest Products has been struggling with converting their traffic to their Saas platform and hitting their retention goals. 

After some analysis, you'll find within the proposal a scope that entails audience research, user testing, and analyzing data analytics that will all work towards the goal of boosting conversion rates and diagnosing any challenges. 

Once you've had the chance to review, please let me know if you have any initial questions or concerns. I'm happy to provide any additional information that would be useful. 

I'll follow up with you next week to check in and outline the next steps. 

Most sincerely, 

You'll see that within each example we include four key components: intro, highlighting the problem, sharing your proposed solution, and providing the next steps. 

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Wrapping up

A cover letter gives you the chance to point out a problem with a company and propose yourself as the perfect solution. And though it can be time-consuming, the results that a winning cover letter can bring to your business are well worth it in the end.

But if you're looking for a faster way to write business proposals, you can speed up the process by using proposal software . Just choose the template you need, fill in your details, adjust the content to your liking, add your branding, and you can be finished in minutes. As you move forward with creating a cover letter, keep in mind the tips we've outlined above and you'll be sure to succeed!

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Proposal Cover Letter: How to Write to Win

You’ve slaved over your proposal for weeks, uniting win themes , tweaking the design, checking the boxes. All that’s left is the proposal cover letter. What’s the big deal? It’s just a formality. You can copy and paste something from the last proposal, right?

It’s so easy to fall into cover letter traps – using a form letter, not treating it as a core part of your proposal – I know, I’m guilty of it too.

That’s right, I used to have a copy and paste proposal cover letter. No judgment, please.

I thought it made my life easier. One less piece to worry about, so I could put more attention into crafting an amazing business proposal. Having a form letter also meant I didn’t have to start my cover letter until an hour before production.

Oh how I cringe at those past cover letters, and the poor, doomed proposals they topped.

*Sigh.* I’ve seen the light though, and I’m going to share my three favorite tips for writing a killer proposal cover letter. I like to call them “hook”, “highlight”, and “hustle”. These three H’s have elevated my proposal cover letters, taking them from boring formality to client-hooking machines.

Your cover letter isn’t really about you.

Seriously, it’s not.

Your cover letter is about your client. The faster you can get to their problem, the better chance you give your proposal of being read.

By fast, I mean the first sentence fast.

Take a look at your last five proposal cover letters. How many of them start with something like:

[Company name] is pleased to submit this proposal for… [Company name] is a full-service, award-winning firm… For the last 20 years, [Company name] has provided excellent customer service… [Company name] has exceptional experience in projects similar to…

Oh boy. Sounds a little narcissistic doesn’t it?

Best case scenario: most of your competitors are probably stuck in a similar cover-letter loop. Worst case scenario: you’ve just relegated your proposal to the bottom of the pile.

It’s okay! With a good hook, you’ll never have to worry about hitting the bottom of the stack again.

So how do you write a killer hook?

Go straight for the metaphorical jugular, of course, and find your client’s pressure points.

Think about the biggest challenges of the project. Maybe it needs to be completed in a certain amount of time, or the budget is limited, or the last project they had isn’t quite what they wanted so this one needs to be twice as good.

Figure out the pressure point and then take it one step further. Identify the why behind the pressure point and try to present a solution right there in the first sentence.

Once you’ve made your hook about the client, you can start bragging about yourself a little bit. Keep your introduction light and concise, and let it flow into your highlights.

Here we go – your opportunity to finally talk about YOU.

Highlights make up the meat of your proposal cover letter. They respond to the client’s pressure points (identified above) in more detail, supporting the solutions you provide with your past experience.

Your highlights might be additional challenges with teased solutions, or they might be attributes and advantages your firm brings to the table to overcome the initial challenge you’ve identified in your hook.

There are a few rules I follow with my highlights.

First, your primary highlight must expand your hook! If your first point isn’t the most important one, then the hook it expands on probably isn’t the right pressure point. Don’t open with the schedule and jump into the budget, okay?

Second, keep your points concise . Open with the problem, “tease” the solution and why you’re the best choice to provide it, and move on. Don’t give it all away on the first page.

Third, three highlights are sufficient If you don’t have three points, dig deeper and see if you can find another challenge within the project. I can almost guarantee there’s a third. If there isn’t, or there’s one major challenge that you should be focusing all of your attention on, then it’s okay to keep your letter short. The client will appreciate it. If you have more than three highlights, see if any of them overlap and can be grouped together. If not, stick to the three most important points.

The problem with most cover letters is that they lack a call to action . There’s no hustle, no passion for closing the deal.

Go back to your last five cover letters again. How did you close? What was the thought you left the client with?

We look forward to working with you on this important project. We would be honored to work with you. We appreciate the opportunity to submit our qualifications.

There’s nothing wrong with these closing thoughts, but there’s also no motivation behind them. As a reviewer, all they tell me is that you’ve left the decision in my hands and you’re hoping for the best.

You open with a hook, highlight how perfect your company is for the job, and then… fall flat?

I don’t think so. Let’s add some hustle in here.

Remember your hook? You know the client’s pressure points, you know how to solve them.

Here’s the hustle secret: Close with your first step.

What’s the first big action you’ll take with the client to solve their problem?

Close your proposal cover letter by starting the project. This lets the client know you’re ready to take on their project, and you’ve thought through exactly how to implement the solutions you’ve proposed.

You don’t have to overthink this too much, either. For example, if the project has an accelerated schedule, simply acknowledging that you’ll be ready to go on day one might be enough. Your closing for that challenge might look like:

Thank you for this opportunity. We look forward to meeting with your team on September 1 to kick off the project.

Presumptuous? Maybe. Proactive? Absolutely. Sprinkle in a few details on what you’ll discuss in that meeting to achieve an accelerated schedule, and you’ve caught my interest as the client.

Hook, Highlight and Hustle Your Way to A Killer Proposal Cover Letter

Alright – now you know my secrets for writing a killer proposal cover letter. Hook, highlight, and hustle your way to more business!

Bonus: Sign up for access to my Killer Cover Letter worksheet in the FREE Resource Library !

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Candid learning offers information and resources that are specifically designed to meet the needs of grantseekers..

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How do I write a proposal cover letter?

The cover letter often is your proposal's first chance to connect your project with the reader's philanthropic mission. It goes on top of a proposal, but it is not the same as an executive summary, which states your proposal's key points.

At minimum, your cover letter should:

• Request your dollar amount and introduce your project in the first sentence
• Describe how your project and/or organization will further the foundation's mission
• Reference your most recent contact with the foundation
• List the proposal's contents
• Give contact details in case the funder wants additional information
• Be signed by your organization's executive director

Dive in to this topic with our self-paced course: Crafting compelling grant proposals Learn how to craft a compelling and competitive proposal.

Sample cover letters

Samples of actual cover letters are usually hard to find because the donor and applicant may be very protective of these documents. Also, they usually are very specific to the project, organization, and funder.

However, our Sample Documents section is a searchable collection of proposals, cover letters, letters of inquiry, and proposal budgets that were actually funded. Each proposal includes a critique by the decision-maker who awarded the grant.

You also might check if anyone in your professional networks would be willing to share sample proposals and cover letters.

See also our related Knowledge Base articles:

How do I write a grant proposal?

What should be included in a letter of inquiry? Where can I find samples?

More articles on proposal writing.

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Explore resources curated by our staff for this topic:, staff-recommended websites, sample cover letters & proposals.

Nonprofit Guides has a sample proposal cover letter, letter of inquiry, proposal, budget, and other items that may be of use to grantseekers.

Sample Grant-Proposal Cover Letter

Sample cover letter that introduces a grant proposal.

How to Write an Effective Grant Proposal Cover Letter

Lists attributes and tips to write good cover letters. Includes sample cover letter.

Sample Cover Letter,Proposal,Letter Proposal

Each section includes a brief description of its purpose and what to include.

Staff-recommended books

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Written Samples

15 sample cover letters for grant proposal.

Are you struggling to craft a compelling cover letter for your grant proposal?

Look no further!

Sample Cover Letters for Grant Proposal

In this article, we have compiled fifteen sample cover letters showcasing the best practices and strategies to make your grant application stand out.

Whether you are a seasoned professional or a first-time grant seeker, these examples will provide you with valuable insights and inspiration to create a winning cover letter.

Sample Cover Letter One

Subject: Grant Proposal for the Community Youth Empowerment Program

Dear Grant Review Committee,

On behalf of the Community Youth Center, I am submitting a grant proposal for our Youth Empowerment Program. Our organization has been dedicated to providing essential services and support to underprivileged youth in our community for over a decade. The Youth Empowerment Program aims to equip young individuals with the skills, knowledge, and resources they need to succeed personally and professionally.

The proposed program will include mentorship, educational workshops, and leadership development activities. By investing in our youth, we believe we can positively impact their lives and the community as a whole. Your support will be crucial in helping us achieve our goals and make a lasting difference.

Thank you for considering our grant proposal. We look forward to the opportunity to discuss our program in further detail and answer any questions you may have.

[Your Name]

Executive Director,

Community Youth Center

Sample Cover Letter Two

Subject: Grant Proposal for the Sustainable Agriculture Initiative

Dear Grant Selection Committee,

I am writing to submit a grant proposal on behalf of Green Farms, a non-profit organization committed to promoting sustainable agriculture practices. Our mission is to educate farmers and the public about the benefits of eco-friendly farming techniques and to support the adoption of these practices in our region.

The Sustainable Agriculture Initiative aims to provide training, resources, and technical assistance to farmers who wish to transition to sustainable farming methods. By doing so, we can reduce the environmental impact of agriculture, improve soil health, and ensure the long-term viability of our food systems.

We believe that our initiative aligns with your organization’s goals of promoting environmental sustainability and supporting local communities. Your grant would be instrumental in helping us expand our reach and impact.

Please find attached our detailed grant proposal, which outlines our objectives, strategies, and budget. We would be grateful for the opportunity to further discuss our initiative with you.

Founder and Director,

Green Farms

Sample Cover Letter Three

Subject: Grant Proposal for the Senior Care Outreach Program

Dear Grant Committee,

I am pleased to submit a grant proposal on behalf of Silver Linings, a non-profit organization dedicated to improving the lives of seniors in our community. Our organization has been providing essential services and support to older adults for over fifteen years, and we have witnessed firsthand the challenges they face in accessing quality care and resources.

The Senior Care Outreach Program aims to bridge the gap between seniors and the services they need by providing personalized assistance, transportation, and social support. By ensuring that seniors have access to the care and resources they require, we can improve their quality of life and help them maintain their independence.

We believe that our program aligns with your organization’s mission of supporting vulnerable populations and promoting community well-being. Your grant would be crucial in helping us expand our services and reach more seniors in need.

Please find attached our comprehensive grant proposal, which outlines our objectives, strategies, and expected outcomes. We would welcome the opportunity to discuss our program with you in greater detail.

Silver Linings

Sample Cover Letter Four

Subject: Grant Proposal for the Arts Education Initiative

Dear Grant Review Panel,

On behalf of the Creative Minds Foundation, I am submitting a grant proposal for our Arts Education Initiative. Our organization has been committed to promoting arts education and fostering creativity in our community for over a decade. We believe that exposure to the arts is essential for the holistic development of children and youth.

The Arts Education Initiative aims to provide high-quality arts programs and resources to underserved schools and communities. By partnering with local artists and educators, we can offer a wide range of arts experiences, including music, dance, theater, and visual arts.

We believe that our initiative aligns with your organization’s goals of supporting arts education and promoting cultural enrichment. Your grant would be instrumental in helping us expand our reach and impact more students and communities.

Creative Minds Foundation

Sample Cover Letter Five

Subject: Grant Proposal for the Women’s Entrepreneurship Program

I am writing to submit a grant proposal on behalf of Empower Her, a non-profit organization dedicated to supporting and empowering women entrepreneurs. Our mission is to provide women with the resources, training, and mentorship they need to start and grow successful businesses.

The Women’s Entrepreneurship Program aims to offer a comprehensive suite of services, including business planning workshops, financial literacy training, and access to funding opportunities. By investing in women entrepreneurs, we believe we can create a ripple effect of positive change in our communities and beyond.

We believe that our program aligns with your organization’s goals of promoting gender equality and supporting economic empowerment. Your grant would be crucial in helping us expand our services and reach more women entrepreneurs.

Please find attached our detailed grant proposal, which outlines our objectives, strategies, and expected outcomes. We would welcome the opportunity to discuss our program with you in greater detail.

Empower Her

Sample Cover Letter Six

Subject: Grant Proposal for the Mental Health Support Initiative

On behalf of Mindful Matters, a non-profit organization dedicated to promoting mental health awareness and support, I am pleased to submit a grant proposal for our Mental Health Support Initiative. Our organization has been providing essential mental health services and resources to our community for over a decade.

The Mental Health Support Initiative aims to expand our existing programs and services to reach more individuals in need. By offering free counseling sessions, support groups, and educational workshops, we can help break down the stigma surrounding mental health and ensure that everyone has access to the support they need.

We believe that our initiative aligns with your organization’s mission of promoting community well-being and supporting vulnerable populations. Your grant would be instrumental in helping us expand our reach and impact more lives.

Please find attached our comprehensive grant proposal, which outlines our objectives, strategies, and expected outcomes. We would welcome the opportunity to discuss our initiative with you in greater detail.

Mindful Matters

Sample Cover Letter Seven

Subject: Grant Proposal for the Environmental Education Program

I am writing to submit a grant proposal on behalf of Green Futures, a non-profit organization committed to promoting environmental education and sustainability. Our mission is to educate and empower the next generation of environmental stewards.

The Environmental Education Program aims to provide engaging and interactive learning experiences for students in grades K-12. By partnering with schools and community organizations, we can offer hands-on workshops, field trips, and service-learning opportunities that help students develop a deeper understanding and appreciation for the natural world.

We believe that our program aligns with your organization’s goals of promoting environmental awareness and stewardship. Your grant would be crucial in helping us expand our reach and impact more students and communities.

Please find attached our detailed grant proposal, which outlines our objectives, strategies, and budget. We would be grateful for the opportunity to further discuss our program with you.

Green Futures

Sample Cover Letter Eight

Subject: Grant Proposal for the Community Health Outreach Initiative

On behalf of Healthy Horizons, a non-profit organization dedicated to promoting community health and wellness, I am pleased to submit a grant proposal for our Community Health Outreach Initiative. Our organization has been providing essential health services and resources to underserved communities for over fifteen years.

The Community Health Outreach Initiative aims to expand our existing programs and services to reach more individuals and families in need. By offering free health screenings, vaccinations, and educational workshops, we can help improve health outcomes and reduce health disparities in our community.

We believe that our initiative aligns with your organization’s mission of promoting health equity and supporting vulnerable populations. Your grant would be instrumental in helping us expand our reach and impact more lives.

Healthy Horizons

Sample Cover Letter Nine

Subject: Grant Proposal for the Youth Leadership Development Program

I am writing to submit a grant proposal on behalf of Future Leaders, a non-profit organization committed to empowering and developing young leaders. Our mission is to provide youth with the skills, knowledge, and opportunities they need to become effective leaders in their communities and beyond.

The Youth Leadership Development Program aims to offer a comprehensive suite of services, including leadership workshops, mentorship, and community service projects. By investing in our youth, we believe we can create a pipeline of future leaders who are equipped to tackle the challenges of tomorrow.

We believe that our program aligns with your organization’s goals of promoting youth development and civic engagement. Your grant would be crucial in helping us expand our services and reach more young people.

Future Leaders

Sample Cover Letter Ten

Subject: Grant Proposal for the Homeless Outreach and Support Program

On behalf of Hope House, a non-profit organization dedicated to serving the homeless population in our community, I am pleased to submit a grant proposal for our Homeless Outreach and Support Program. Our organization has been providing essential services and support to individuals experiencing homelessness for over a decade.

The Homeless Outreach and Support Program aims to expand our existing services to provide more comprehensive support to those in need. By offering shelter, food, medical care, and case management services, we can help individuals experiencing homelessness regain stability and independence.

We believe that our program aligns with your organization’s mission of supporting vulnerable populations and promoting social justice. Your grant would be instrumental in helping us expand our reach and impact more lives.

Sample Cover Letter Eleven

Subject: Grant Proposal for the Refugee Resettlement Support Program

I am writing to submit a grant proposal on behalf of New Beginnings, a non-profit organization committed to supporting refugees and asylum seekers in their resettlement process. Our mission is to provide refugees with the resources, support, and guidance they need to rebuild their lives in a new country.

The Refugee Resettlement Support Program aims to offer a comprehensive suite of services, including language classes, job training, and cultural orientation. By investing in the success of refugees, we believe we can create a more inclusive and welcoming community for all.

We believe that our program aligns with your organization’s goals of promoting social inclusion and supporting marginalized communities. Your grant would be crucial in helping us expand our services and reach more refugees in need.

New Beginnings

Sample Cover Letter Twelve

Subject: Grant Proposal for the Disaster Relief and Recovery Program

On behalf of Helping Hands, a non-profit organization dedicated to providing disaster relief and recovery assistance, I am pleased to submit a grant proposal for our Disaster Relief and Recovery Program. Our organization has been responding to natural disasters and supporting affected communities for over fifteen years.

The Disaster Relief and Recovery Program aims to expand our existing services to provide more comprehensive support to communities in the aftermath of a disaster. By offering emergency shelter, food, medical care, and long-term recovery assistance, we can help communities rebuild and recover more quickly and effectively.

We believe that our program aligns with your organization’s mission of supporting communities in crisis and promoting resilience. Your grant would be instrumental in helping us expand our reach and impact more lives.

Helping Hands

Sample Cover Letter Thirteen

Subject: Grant Proposal for the Early Childhood Education Initiative

I am writing to submit a grant proposal on behalf of Bright Futures, a non-profit organization committed to promoting early childhood education and development. Our mission is to provide high-quality early learning experiences to children from underserved communities.

The Early Childhood Education Initiative aims to expand our existing programs and services to reach more children and families in need. By offering free or low-cost preschool, parenting workshops, and family support services, we can help ensure that all children have the opportunity to reach their full potential.

We believe that our initiative aligns with your organization’s goals of promoting educational equity and supporting early childhood development. Your grant would be crucial in helping us expand our reach and impact more young lives.

Bright Futures

Sample Cover Letter Fourteen

Subject: Grant Proposal for the Veterans Support Services Program

On behalf of Heroes Haven, a non-profit organization dedicated to serving the veteran community, I am pleased to submit a grant proposal for our Veterans Support Services Program. Our organization has been providing essential services and support to veterans and their families for over a decade.

The Veterans Support Services Program aims to expand our existing programs and services to provide more comprehensive support to veterans in need. By offering mental health counseling, job training, and housing assistance, we can help veterans successfully transition back to civilian life and thrive in their communities.

We believe that our program aligns with your organization’s mission of supporting veterans and promoting their well-being. Your grant would be instrumental in helping us expand our reach and impact more lives.

Heroes Haven

Sample Cover Letter Fifteen

Subject: Grant Proposal for the Rural Development Initiative

I am writing to submit a grant proposal on behalf of Thriving Communities, a non-profit organization committed to promoting sustainable development in rural areas. Our mission is to empower rural communities to build resilient and prosperous futures.

The Rural Development Initiative aims to offer a comprehensive suite of services, including economic development support, agricultural training, and community capacity building. By investing in the potential of rural communities, we believe we can create a more equitable and sustainable future for all.

We believe that our initiative aligns with your organization’s goals of promoting social and economic justice in underserved areas. Your grant would be crucial in helping us expand our services and reach more rural communities in need.

Thriving Communities

These fifteen sample cover letters demonstrate the diverse range of non-profit organizations and initiatives that seek grant funding to make a positive impact in their communities.

By tailoring your cover letter to the specific grant opportunity and highlighting the alignment between your program and the funder’s goals, you can increase your chances of securing the support you need to bring your vision to life.

Remember, a compelling cover letter is just the first step in the grant-seeking process, but it can make all the difference in capturing the attention and interest of potential funders.

Business Proposal Cover Letter

Proposal maker.

The cover letter of a business proposal is as important as the proposal itself. And it is quite distressing to know that some people do not put the right amount of time and effort in making a cover letter. It is in fact very critical to just see the cover letter as additional work in creating the whole business proposal.

Proponents of business proposals spend countless days and nights perfecting the business proposal but only spend a couple of minutes making a cover letter. Not only does it shout neglect, it can also be interpreted as being unprepared. Remember that the cover letter covers the proposal, it is the first piece of the proposal that the investor sees.

The cover letter directly addresses the person in charge of reviewing your business proposal. It is your chance to blow away and convince the investor to take a chance with your proposal. Neglecting its importance will greatly affect the chances of achieving the intended success of the business proposal. You may also see email cover letter examples.

Importance of a Cover Letter in the Business Proposal

The cover letter of the business proposal is one of the most important parts of the business proposal itself. It has been proven that in general, three parts of the business proposal are examined meticulously; the cover letter/i ntroduction/ executive summary , the costs and the timescales.

The cover letter has a strong correlation with the executive summary of the proposal. Therefore, the cover letter is the stripped down version of the executive summary. It only presents the key points on the major topics of the business proposal. It stands independently on its own; when the investor is unable to read the business proposal as a whole or even the executive summary, the cover letter can still present the major keys of the whole business proposal. You may also see business proposal letter examples.

Your cover letter is your chance to have a personal word with the investor and prepare him/her for what’s in-store. It should state that there is in fact a business proposal attached with the letter and that you are applying for a business loan or to start your own business. It also states the benefits the investor will gain when they invest in your business and it helps you make the investors believe that there is a good return of investment in your business. You may also like application letter examples & samples.

It does not merely introduce what the business proposal is all about, in fact it clearly summarizes the major points made in the executive summary. It carefully distills the message you are trying to relay in your business proposal. And since it is a summary of a summary, it does not need to be lengthy. So long as the major points have been thoroughly discussed and presented, your cover letter is doing just fine. You may also check out professional cover letter examples.

As mentioned before, it also acts as the cover of your proposal. Therefore, it should display your passion, eagerness and desire to fully pursue and work for the intended project. As it aims to convince the investors, important details that greatly affect the whole proposal must be included in the cover letter. You might be interested in business letter examples.

Business Proposal Cover Letter Template

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Business Funding Proposal Cover Letter Template

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Business Proposal Cover Letter Example

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Are you on the lookout for a Nonprofit Cover Letter Examples template? Then, checkout this template now. It not only comes with high quality design but you can also use it in any way you want. The editable and customizable option will make it easier to choose your template design in an efficient way.

Structure of the Cover Letter

Aside from all the necessary parts like the address, greetings, closings, etc. it is important to know the major structure of a cover letter for your business proposal.

1. Introduction

It is the most important part of you letter. It is the hook and it should immediately capture the reader’s attention. You can start it broadly but not too broad that you’ll need to dive into so much detail. However, it is always a better option to be direct and straight to the point. You may also see appointment letter examples & samples.

You introduction must briefly introduce you as the proponent and should carefully explain your purpose and ideas. Shock them with your unique ideas and urge them read more of the letter and the business proposal. It should be captivating and spark interest in your proposal. It is important to clearly but briefly the purpose and goals of your proposal in your letter .

For example,  “This letter is intended to formally propose septic tank cleaning services for the Name of Apartment Complex. We have been successfully the number one septic tank draining and cleaning service provider in more than 10 apartment complexes in CITY, for the past 25 years and would be happy to give testimonials from our customers. We respond 24/7 to all emergency requirements and make sure the septic tanks in every apartment is working efficiently.” You may also like complaint letter examples & samples.

The body of your letter should be direct and avoid indecision. It must clearly explain and justify the purpose of your business proposal. ‘Maybes’ and ‘Ifs’ have no place in your letter since nothing breaks trust faster than indecision and being unsure. You have to prove that you are worth every penny that the investor might invest in your proposal. You may also check out reference letter examples.

It communicates how qualified you are as the proponent in implementing the proposal. The body should provide evidence of your qualifications and the study you have conducted in the feasibility of the proposed subject. It should be clear to the investors that you have given your proposal enough thought, study and research so that can trust your vision. You might be interested in employee reference letter samples .

Eliminate the possibility of doubt. The investor must fully understand your objectives and how you plan to achieve them. Always highlight your qualifications but avoid sounding conceited. For example you can describe how adequate you are in the field, how well trained your team is or how advance your equipment are. This will let the investor know that you or your company are entirely capable of doubling what they invest. You may also see new hire welcome letter examples.

3. Conclusion

In the conclusion, always invite them to read the business proposal as a whole. It’s always a welcomed lead-on to encourage the reader to read the rest of your proposal since you have provided a well-researched and well-written proposal that supports your claims. You may also like official resignation letter examples.

Always aim to encourage them to take a chance on reading and understanding the rest of your proposal since it is the main purpose of your cover letter. Most importantly, include your contact information in the closing of your letter so they know when and where to reach you whenever they need further discussion on the matter. You may also check out termination letter examples & samples.

Foundation Proposal Cover Letter Example

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Editable Business Proposal Cover Letter Example

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How to Write a Business Proposal Cover Letter

1. Should you decide to use an electronic format or even yet a video and go paperless, it is also acceptable. However, if you want to pursue the traditional way, the cover letter of your business proposal must be in a business or professional format. It must follow the structure of basic business letter .

You can start with the basic format before the actual content. The header of your letter should include the name of your company, your address, and your contact information. You can then add the name of the recipient along with his/her designation and their company’s contact information. Do not forget the date in your letter. Then, address the recipient with his/her title, for example, Mr. Ms. Mrs. Engr., etc. After so, choose the right closing for your letter like ‘Sincerely’ or ‘Respectfully.’ At this point your letter should look like this:

2. Depending on the nature the proposal, it can either be solicited or unsolicited, the requirement for the proposal or the problem to be addressed must be discussed. If the proposal is solicited, ask yourself why the investor has sought out your products or services, or what problems do they have that you can easily solve. In this way, you can start the introduction of your letter accordingly. For example in a solicited proposal you can start by saying: “As we discussed in our last meeting…” and then immediately state the issue/requirement in the same single sentence. You may also see how to write a personal letter with examples .

If you are submitting an unsolicited business proposal, start your letter immediately with a hook. You need to truly shock your readers so they can be encouraged to read more. Stating a pertinent question always works or monetary consequences of a problem to evoke strong emotions. For example, “How would you like to increase your sales by 50% in the next 6-months while lowering your marketing expenses?” or “An average company loses $1,000 every day on electrical wastage! Our solution eliminates that electrical waste.” You may also like notice letter examples .

3. Advertise what you can bring to the table. Tell your readers that you have conducted studies to help prove that you can be a big asset to the company. Talk about the analysis you conduct to help figure out the problem and the solutions you can and will provide. State the results of those studies that back up your claims. It can be presented in a bullet point format following an sentence or two about the analysis. The list should clearly explain the goals you try to achieve through your product and//or services. You may also check out recommendation letter examples & samples .

For example:

“We will analyze/have analyzed (as may be applicable) the complete operation of your company and we have found that through the use of our service, your company will:

• Increase brand awareness
• Increase marketing ROI by over 50%
• Rationalize your pre-sales and post-sales process
• Acquire new client segments including the untapped local client base, and lower your new client acquisition costs by over 30%”

4. In this step, it is important to realize that this doesn’t mean highlighting the features of your product or services. This is when and where you clearly explain the benefits the investor will have from your proposal. You should clearly state what the investor will receive upon purchasing your products and/or services. For example, “By using this approach to the whole operation process, we can help your company increase revenue by over 50% while at the same time creating an excellent environment for your future products.” You may also see vehicle expense reimbursement policy letter .

It is also optional to include you qualifications as the proponent. You can mention why and how you or yur company is the best option to handle the issue over the others.

5. Finally, as the conclusion of your letter or video, you have to tell the recipient what you want him/her to do next. This is a blatant but very much necessary to do so since this is the call-to-action part of your letter. This can be encouraging the recipient to read the rest of the proposal or urging him/her to get in touch in order to discuss the proposal in person. In this case, you have to include your relevant contact information so the recipient can easily get in touch. You may also like how to write a job resignation letter .

By the end of all of these steps, your letter will look like this:

Size: 256 KB

In conclusion, a cover letter for a business proposal is a vital part of the whole. It introduces not only you as the proponent but also the main purpose and the goal of the proposal as well. It briefly explains the major points made in the content and the whole proposal and prepares the reader for what he/she is about to read. You may also see how to write an official letter .

We hope we were able to clearly explain the importance and how to write your own cover letter for you business proposal.

Text prompt

• Instructive
• Professional

Generate a proposal for a new school recycling program

Compose a proposal for a school field trip to a science museum.

Proposal Letter Examples with Writing Tips

Developing a proposal is overwhelming, and creating a compelling proposal letter requires a lot of planning and strategy. It’s easy to think that your letter is simply a formality, but smart companies use the proposal letter as a way to position their solution against the competition. Read on for tips on how to create a proposal letter (with examples!).

Why Include a Cover Letter in Your Proposal

Many RFPs require a cover letter, but even if it isn’t required, it’s a good idea to include a letter anyway (unless explicitly asked not to). The cover letter is the first real section of text the reader will see in your proposal, and this is the perfect opportunity to set the tone for the rest of your proposal. You can use the cover letter to showcase key wins, client stories, or key features that make your company stand out. Make the letter function as the opening to the story you highlight throughout your proposal and inspire the reader to learn more.

Key Content to Include in a Proposal Letter

Oftentimes, companies include a short proposal letter with simple content. An example of a simple letter that can be improved is below.

Don’t do this.

Dear John Doe,

Thank you for the opportunity to provide our proposal for this project. We have included information on our proposed solution throughout this proposal. 

We look forward to working with you and appreciate this opportunity. 

While this is a perfectly acceptable cover letter, it definitely reads as a formality and misses the chance to form a more real connection with the reader. Instead of following a template like this, make sure you include the following information. 

Overview of Benefits

Use the cover letter to hook the reader by highlighting what benefits they will receive from your solution. Make it really easy to read by listing these out in bullets with a short description for each. 

Key Qualifications

If you’ve been doing this for 20 years or have helped customers save millions of dollars, include this in your cover letter. This is the perfect opportunity to “wow” them and make them want to read your proposal. 

Value Added Benefits

Also consider including any value added benefits in your cover letter. You don’t have to go into detail, but you can use the cover letter as a place to introduce the idea and spark interest.

When to Write the Proposal Letter

While it’s tempting to write the proposal letter first, you’ll actually find it much easier if you wait to write it last. Create your entire proposal with all of the details, and then once you have a deep understanding of what exactly you’re offering, write that into the cover letter. 

Example Proposal Letters

Here are a few example proposal letters to inspire you as you create your own. 

Note: These letters have been amended to remove any company-specific solutions and information. In your letter, make sure to replace the generic language (i.e. “experience in your industry”) with specific information (i.e. “experience in the healthcare industry”).

The Client LLC (Client) seeks to establish a competitively awarded annual contract with a high-performance vendor to satisfy the needs of your end users. With extensive experience managing contracts of similar complexity and size, Company LLC (Company) has the skills and knowledge needed to successfully manage this contract for Client. In fact, Company currently manages over 300 related contracts.

We offer Client highly-qualified, tenured implementation engineers and project managers to fulfill the wide range of project lifecycle requirements for Client. These resources include the over 50 coworkers based at Company’s two local offices located 2.3 miles from Client’s main offices. The close proximity means we are always a 5 minute drive away to help you with any problem, no matter how big or small.

The combination of our experience managing similar contracts and knowledgeable project team allows us to offer Client a best valued, all-encompassing solution for Client’s full lifecycle. Growing our relationship to better support your business is our top priority. Should you have questions regarding our proposal, please contact me at (555) 555-5555 or [email protected]. We look forward to developing our long-term business partnership.

Client LLC (Client) seeks a company to transform your administrative services. Having supported prior projects with Client on operational, technology, and financial initiatives, Company LLC (Company) has thought seriously about Client’s current situation, and we applaud this initiative to help Client improve its administrative effectiveness and efficiency to better support your mission.

As demonstrated in our proposal, we possess the full spectrum of attributes to support your efforts – including an extremely seasoned team with extensive experience in all aspects of the functions included in this assessment, a track record of developing collegial working relationships at all levels of your organization, and proven approaches to facilitating successful implementation. Our business is your business, and we are passionate about the opportunities to help similar organizations succeed in transformations to achieve greater service levels and efficiencies.

There are a few key benefits that make Company uniquely qualified to partner with the Client on this important initiative.

Our industry experience , including our work with more than 85 similar organizations in the United States as well as previous projects with Client. We are proud of the successes our clients have achieved with our assistance and we encourage you to reach out to them.

The vast experience of our team . The team of project leaders and senior staff that we will bring to this engagement have more than 150 years of collective experience dedicated to serving similar organizations across all functional areas. 

Our methodology and approach. The initial focus of our approach is to identify fact-based opportunities to solve your most pressing issues, but our process prioritizes the development of sustainable solutions that are grounded in the realities of your operating environment. This approach to project delivery is what will make the Client-Company partnership successful.

Our many successful partnerships with you . As a result of working with Client on a variety of engagements across various business functions, we understand how to work in your environment, the need to engage directly with your personnel, and the best means to achieve sustainable, meaningful change.

The combination of these benefits will allow Client’s project to achieve success with limited roadblocks. Our industry experience and experience with your environment means we can begin this project immediately and make real progress without having to overcome any differences in working styles. We look forward to continuing our partnership together. Should you have any questions regarding this proposal, please contact me at (555) 555-5555 or [email protected].

Company LLC (Company) is pleased to respond to Client LLC’s (Client) Request for Proposal (RFP) for advanced data analytics for operational systems. We understand the importance of this project to Client and your customers. While this represents a significant opportunity for Client to achieve real and significant cost savings, it is also an opportunity to assess other policies, operations, organization and technology to maximize benefits and sustain long term value for your customers.

Our resources have extensive experience in all areas of data and analytics. We are dedicated to developing insights from data in your industry, and Company has worked with more than 64 clients on over 200 related projects. Our long track record of helping clients achieve substantial cost savings through advanced analysis allows us to provide immediate savings and other benefits, as well as to position you for ongoing sustainable savings results. 

Throughout many years of serving numerous clients on related projects, we are always very flexible to align our scope and level of involvement with client needs and budgets, and we welcome the opportunity to engage in direct conversation with your strategic advisors to define a solution to help you maximize the success of this important initiative.

While our focus is primarily in your industry, which enables us to provide realistic, sustainable solutions in this environment, our perspective on best practices and the experience of our team members includes experience across several other industries, including healthcare, education, finance, and government.

Should you have any questions or require additional clarification on any part of our proposal, please feel free to contact me at the phone number or email address below. We look forward to next steps as we work with you to maximize the value from this initiative.

Client LLC (Client) aims to implement a comprehensive system that improves the customer experience for your customers. Having worked with hundreds of clients in the past 5 years on similar projects, Company LLC (Company) is uniquely positioned to support this project.

Company differentiates our offering through our commitment to flawless project execution and we are known for conducting projects within the structure and rigor of our proprietary methodologies. Working with Company on this project significantly increases the likelihood of an on-time, high quality, in-budget implementation with consistent, dependable outcomes and measurable results.

At Company, we approach every client project with a flexible and adaptable mindset. We focus on our client’s needs, emphasize teamwork, and develop a solution that will achieve your specific business goals. We have relevant integrations within your state, including at Madison, just two towns over. In addition, we have relevant large-scale credentials in the commercial and federal space. This experience includes work across health care segments, such as government health, payer, provider, and provider networks, and the development of complex, interagency systems similar in size and scope that is required by Client.

Once again, Company has a long and successful track record of delivering projects for public and private sector clients that meet or exceed expectations, and we are happy to do the same for Client. Please contact me at (555) 555-5555  should you have any questions regarding this submission or require additional information. We look forward to the opportunity to work with you.

Sincerely, 

Proposal Letter Template

Now that you have a few examples of proposal letters, it’s time to write your own! If you’re not sure where to start or need a little bit more guidance, download our proposal letter template, which walks you through the steps to write your letter.

Download the Proposal Cover Letter Template

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Free Cover Letter Samples for Business Proposal

Table of Contents

You’ve written a killer business proposal, and you’re getting ready to submit it. But somehow, you feel something is missing. Your gut feeling is right. You’re missing a cover letter.

You’re in luck if you don’t know how to write one. This article shows you how. In addition, you’ll find a sample cover letter for business proposal that you can use whenever the need arises.

Importance of Cover Letters

A cover letter for a proposal is an important document. It is important because it provides additional information and details about the proposed project or plans that your business proposal may not contain .

It allows you to explain in detail why your business should be chosen over others and what sets it apart from competitors. A well-crafted cover letter will also demonstrate your commitment to the project and ensure the recipient knows exactly who they are working with.

The importance of a cover letter can’t be overstated when submitting a business proposal . It lets you make a positive first impression on potential customers or clients. You can significantly increase your chances of getting noticed by showing off your enthusiasm for the project in your cover letter.

A good cover letter should provide context for the recipient and help them understand more about your proposed project. You can include facts such as any previous experience you have related to the work.

It could also be special achievements that could prove beneficial to the client. This helps to showcase your knowledge in the field and emphasizes why you would be a great fit for the job. Including personal references or anecdotes within your cover letter can humanize the proposal and help you connect better.

Tips for Writing Cover Letters for Your Proposals

Below are some top-tier tops you can follow when writing your cover letter.

Grab Their Attention

This is the first thing your potential client will see. You should do all you can to grab their attention straight off. Your first paragraph shouldn’t read like a random piece of writing. Put the focus on your client and make them curious about what you offer.

Showcase Your Understanding of the Problem

A great way to make a favorable first impression is by showing that you understand the client’s problem or need. You can also add how your proposal will be the perfect solution for them. Ensure you include any research you have done on their company, demonstrating that you are serious about helping them. While doing this, you can be complimentary of the company’s efforts. It helps you worm your way into the hearts of the decision-makers.

Show Them You Have the Right Solution

To stand any chance, you have to show your potential customers that you can solve their problems. You’re not expected to be in-depth at this point. It should be a glimpse that shows you have a perfect solution for the problem.

Examples of Cover Letters for Business Proposals

Sample cover letter for business proposal 1.

Dear [Recipient],

I am writing to you today in hopes of entering a business proposal between our respective companies. With years of professional experience and an astute eye for detail, I have something unique to offer your organization.

I humbly ask for an opportunity to show you how my expertise can improve your bottom line. By utilizing my individualized approach to problem-solving and innovation, I guarantee that I can deliver results that surpass expectations.

My enthusiasm for finding creative solutions is matched only by my willingness to work hard. My ambition allows me to adapt quickly while producing high-quality work, making me a valuable asset to any team or project. Throughout my career, I have demonstrated best practices in order to maximize efficiency, productivity, and profitability.

I look forward to further discussing my capabilities and answering any questions you may have. Thank you for taking the time to consider my application. If given the chance, I will prove myself as one of the best partners your company could ever ask for.

Yours sincerely,

[Your Name]

Sample Cover Letter for Business Proposal 2

I am writing to submit my business proposal, which aims to create a lasting impact in the industry. With my extensive experience and expertise in this field, I am confident that I can bring about meaningful change for your organization.

I have an intimate understanding of the challenges faced by businesses today due to the changing market dynamics. As such, I am well-versed in devising creative solutions to optimize performance and drive success. In addition, I am also highly adept at formulating strategies that ensure long-term sustainability.

In my proposal, I will highlight some actionable steps and practical methods you can use to maximize returns while minimizing risks. The approach outlined in my proposal is designed to be comprehensive and innovative, helping you to stand out amongst your competitors. Moreover, I strive to build trust with each client through consistent communication and results-driven implementation.

I look forward to discussing how my proposition could help your business excel and propel it toward its goals. Kindly let me know if you would like me to provide any additional information or further discuss my business proposal.

Final Thoughts

A cover letter for a business proposal is an important part of the bidding process. It allows you to address the reader directly, and it gives them an idea of what they can expect from your proposal .

When writing a cover letter for a proposal, make sure to start with an introduction that grabs their attention. Then, provide a summary of the content in the proposal and explain how it will benefit the reader.

Finally, include any additional information that may be relevant to the request. By taking the time to craft a well-written cover letter for your proposal, you can increase your chances of success. A good cover letter should be professional, clear, and concise.

Abir Ghenaiet

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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Sample Proposal Cover Letter

Last Updated On January 2, 2020 By Letter Writing Leave a Comment

A sample proposal cover letter is written by a company to another company to offer the proposing company a service or work to make the recipient company achieve timely goals. The letter basically describes the qualities of the proposing company and how well it can handle tasks and deadlines.

Basically, it is a formal business proposal cover letter  written by one company to another. Proposal letter can also be written for funding. Here are few tips to help you write a proposal cover letter.

Sample Proposal Cover Letter Writing Tips:

• Write the letter in a formal way
• Do not make grammatical errors and spelling mistakes
• The language should be formal and at the same time easy for the receiver to understand
• The qualities of the proposing company should be mentioned clearly
• The benefits too should be mentioned briefly
• Provide details without any mistakes
• Convince the clients or company to give you an opportunity

Sample Proposal Cover Letter Template

Date: _____ (Date on Which Letter is Written)

Subject: Sample Proposal Cover Letter

Dear _____(Sir or Madam)

I on behalf of ……….(name of the company) is writing this letter to you after reading your notice in the newspaper for requirement of good material supplier. Our company has vast experience in manufacturing and transporting construction materials and hence feels we would be the right choice for your company.

Our company ……………..(name of the company) have till date supplied quality material to diverse clients all over the globe and hence would suit your requirement in every way. Waiting for a positive reply from your side.

Yours Truly,

Name of the organization

______________

Sign of the Manager

Sample Proposal Cover Letter Sample, Email and Example/Format

Dev Ghosh, Aptech Company, Thane, Mumbai

Date: 20-06-2016

Narender Gandhi, ABC Ltd, Sion, Mumbai

With regards to your application and need a few days back in the newspaper, I on behalf of Aptech Company is writing to you to give as an opportunity to deliver the necessary goods and fulfill your timely demands. You had mentioned in the application that you were looking for reputed, metal and steel suppliers. Our company has been into this business since many years and we feel we would be the right choice for your company.

I have attached a catalog about our company that will give you necessary details about who we actually are. I am sure by giving this opportunity to us you will not regret also you can expect good quality materials from us. After reading all the details feel free to contact us either via email of our official number as mentioned in the catalog.

I expect a positive response soon from your side.

Thanking You,

Yours truly,

Email Format

to: email of receiver from: email of sender

Subject: Business proposal

Dear Mr. Goldberg,

Further to our earlier discussion on Meteor Organization’s current project, we now submit a proposal from Forever Young Ltd for your consideration. We believe Forever Young Ltd is your right candidate to collaborate with Meteor Organization in marketing your products globally, with its high quality services, commitment, and expertise.

From our enclosure, you will approve of Forever Young Ltd’s impressive business strategies, which have heaped outstanding feedback from our clients in past projects for the outstanding services rendered to Forever Young’s esteemed clients. Enclosed is a listing of our esteemed clientele for your perusal.

Forever Young is capable in adjusting and focusing on current and effective strategies while tracking the current market sentiments to benefit Meteor Organization in your sales strategies for your new product launch.

We look forward to hearing positively from you for further collaboration.

Yours Sincerely,

Cindy Larlaton

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18 Effective Business Proposal Cover Letter Samples

One thing that a successful business person will tell you is that every business starts with a cherished idea. But it doesn’t stop there! It also needs proper communication of your ideas within your business environment. Proper communication not only creates a good perception of your business but also leads to mutual gains.

One of the best methods to communicate your ideas and desires to work together with other parties is through a business proposal letter.

A business proposal letter is a professional document that an individual can use to present his/her ideas and to invite cooperation from other organizations.

In many times, cooperation can happen in various terms. For instance, it can be an agreement to supply products and services. Also, within the business proposal letter, you need to highlight some of the benefits associated with the cooperation. Business proposal letters can be sent either as a response to a request for information on your business or as an introduction letter to introduce your products and services to your potential customers.

Business Proposal Letter Template

What is the purpose of business proposal letters?

 As stated above, the main purpose of writing a business letter is to communicate your ideas to potential business partners. In other words, its purpose is to convince your prospective partners to buy your idea(s) to work with you under a certain capacity. It could be either you want to be a service provider, or you want them to buy your products, or simply work as cooperates.

Depending on the situation in which you want to engage your prospects, there can be various types of Business Proposal Letters. The following therefore are some of the most common types of letters you should know.

Types of Business Proposal Letters

According to experts, there exist various types of business proposal letters. Let’s take a look at them:

Formally solicited business proposal letter: In this type of business proposal letter, the prospective customer can either send you a Request for Proposal, Request for Quotation, Request for Bid, or Request for information documents. In response, you need to write a Formally Solicited Letter addressing the client’s requirements.

Informally solicited business proposal letter: An informally Solicited Business Proposal Letter works similarly to the Formal one. The prospective client will request information. However, in your response, you won’t have to follow formal requirements, as in the case of Formal Solicited Letters. A better example is a situation where a company only receives one candidate for a vacancy announced. However, in order to formalize the hiring process, the company will still ask the candidate to present his CVs and other qualifications.

Unsolicited business proposal letter: Unlike the aforementioned letters, the Unsolicited Letters are written to prospective clients without them asking for it. Usually, these types of letters are common in marketing brochures where an individual sends the letters to introduce his or her products or service. Also, these types of letters are often generalized and more flexible as they are used for cold-selling purposes.

Research business proposal letter: This is a type of scientific or academic letter used to get approval to conduct a study. The business community, just like any other sphere of the economy, needs research for it to develop.

Grant proposal letters: These types of letters are those written to grant organizations to sell a particular idea. After receiving such letters, the organization will review the proposals to see whether they meet the donor’s criteria.

Depending on the type of Business Proposal Letter you want to write, it’s important to follow a proper format and structure. Generally, all types of proposal letters follow a similar format, with the difference being in their contents.

How to Write a Business Proposal Letter

Writing a compelling business proposal letter can be challenging for many. However, if you are planning to write one, the following is a common guide that will help you all the way.

Address the recipient

You need to start your proposal letter by greeting the recipient in a formal fashion. Be sure to address him/her by the right title. As a caution, refrain from addressing a woman as Mrs. Rather, you can simply write Ms.

Introduce yourself

In the first paragraph, you need to introduce yourself to the reader by providing your personal details as well as background information. Also, you can give brief information about the proposal.

State your purpose

Here, you will clearly provide clarity on what you intend to accomplish. At the same time, you can mention any problem that you intend to fix with your proposal.

State your objectives and goals

Let the reader know both the short-term and long terms outcomes of your proposal. Remember to keep your goals SMART (Specific, Measurable Achievable, Realistic, and Timely) oriented.

For instance,

“So as to improve my productivity by 30% within the next 12 months, I am requesting you for a loan amounting to $1,000.  

Define your uniqueness

In order to make your proposal outstanding, you need to highlight what sets you apart from the rest. Therefore, you can state special skills that relate to the proposed idea. Additionally, you can state various experiences and qualifications that relate to the opportunity. Providing your skills, personal experiences, and other differentiators will lead you towards a greater result.

Mention your budget and how to meet them

For any business proposal or idea to take effect, the cost is always a major factor. Therefore, you can include the financial details needed to officiate your business idea(s). This will give donors or investors a better look at the project.

Request for a Follow-up action

In this section, you can request your reader to take additional steps to follow up on your proposal. A request to action will increase the chances of a response from the recipient. This can either be by replying to your proposal through email. A phone call or any other means is convenient for them. Additionally, if you let them know of your intentions to follow up, they will take your proposal letter seriously.

Close your letter

Conclude your proposal letter by expressing your gratitude to the recipient for their time. Also, encourage them to contact you should they need any clarification. Use a professional ending clause such as sincerely or regards. This should then be followed by a comma, then sign and your name.

Attach documentation

As a bonus, you can attach any relevant documents to your Business Proposal Letter. At the very end of your letter, you can type ‘enclosures’ and list all of them. Make sure you proofread your letter to correct any grammar mistakes , spelling errors, and any other typos.

Sample Letters & Examples

Businesses are competitive. This means that you have to be persuasive in both your cover letter and business proposal. Concentrate on your strengths. Proofread your letter carefully and ruthlessly edit out any part that even hints at doubt or shortcoming. Detail how resources will be used, detail your terms, as well as your understanding of their business and what they need. In order to be persuasive and succeed, this proposal must center around their needs and how you are the absolute best candidate to fulfill those needs. Include statistics and facts to back up any claims or statements. Request a follow-up from the buyer or client. Finally, make sure you are cordial and thank the individual for giving their attention to your proposal.

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WTO / Letters and Emails / Cover Letters / Grant Proposal Cover Letter Sample: Expert Guide (Templates)

Grant Proposal Cover Letter Sample: Expert Guide (Templates)

A Grant Proposal Cover Letter is a formal document that provides information about a proposed project or mission.

It is submitted to government agencies, foundations, or organizations that provide grants.

The grant proposal cover letter is submitted with the grant proposal or application document. It provides vital information about the project, its background, purpose, and goals. The grant proposal cover letter is used to help persuade the reviewer to provide financial support for the project. The letter can be used by organizations that have written a grant proposal or application document to potential funders.

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Writing a Grant Proposal Cover Letter

Organizations writing a grant proposal cover letter must ensure they follow a well-outlined process. The step-by-step process ensures that all elements of the grant proposal letter are included. It also helps ensure that the letter is written in an appropriate format.

The following is a step-by-step process of how to write a grant proposal cover letter:

The top of the grant proposal cover letter should include a letter header. The organization’s writer may opt to use a formal header to ensure the letter looks more professional. The information provided in the header will ensure that general information concerning the organization and funder is provided.

The following information should be contained in a grant proposal cover letter header:

The date indicated in the header of a grant proposal cover letter should be the same as the date stated in the complete grant application. Stating the same date on both documents means they are sent to the guarantor on the same day. It helps create consistency in all the documents.

Address the funder

The funder’s name, address, city, state, and zip code should be indicated. The funder’s details provide information on who the letter is for. The funder’s address should appear under the sender’s address. The organization’s writer should confirm the name and address of the funder with a phone call or email the funding body. It will help to ensure the funder’s details have not changed.

Your company details

At the top left of the header, the writer’s company name and address should be provided. The writer’s company details will provide the funder with information on which organization is writing the letter.

Secondly, the organization’s writer must greet the funder with ‘Dear’ and include a recipient’s title such as Mr., Ms., Dr, etc. The salutation should be followed by the funder’s name, which should be punctuated with a comma. The writer can ensure that the right person is being addressed by calling the company or organization meant to receive the letter and confirming the detail.

Introduction

Thirdly, the organization’s writer should be introduced in the grant proposal cover letter. The organization’s legal name, which is its corporate name, should be indicated. In addition, the writer should indicate what the organization does and the need for its work.

Next, the body of the grant proposal cover letter should discuss the project. The information provided in the body will enable the recipient to understand what the organization hopes to accomplish with the grant. The writer should explain what the project is, the purpose it serves, and how it aligns with the funder’s priorities.

The writer can also add any data obtained that shows why the project is necessary. The amount of money the organization requests and the reason or use for the sum should be provided.

The following information should also be outlined in the body of the grant proposal cover letter:

Explain methods, strategies, and solutions

The writer should provide information on how the organization plans to use the grant and the solutions the fund will offer to a problem. The writer can incorporate a visual representation or graphic model of this information. The methods used to represent the organization’s data should be combined with details to ensure that the grant proposal cover letter has a professional tone. The writer can mention a timeline of when the funder should expect to see results.

Explain your corporate structure

The body of the grant proposal cover letter should also contain information on the grant requesting organization’s corporate structure. The writer should indicate that the organization’s internal management structure supports the project. The information on the corporate structure should be brief.

Highlight your strengths

The writer should explain why the organization is the best place to execute the project- or mission. Comparison with other organizations can provide clarity on which areas the writer’s organization excels in. The writer may sight the experience of the organization’s staff and volunteers, experience with the problem the project hopes to resolve, or community support for the organization. The names of the other organizations used in the comparison don’t have to be mentioned. The writer’s emphasis should be placed on highlighting the organization’s strengths.

Finally, the concluding paragraph should summarize the information already stated in the grant proposal cover letter. The writer should also include a thoughtful sentiment of what partnering with the funder would mean to the project’s beneficiaries. An expression of the writer’s appreciation for the funder’s consideration of the grant proposal should be indicated. The writer can also extend an invitation for the funder to visit the organization or its worksite.

The writer should end the grant proposal cover letter by signing off with an appropriate word or phrase such as ‘Sincerely,’ an ‘awaiting your response’ or ‘With great hope.’ The sign-off word or phrase used should suit the theme or topic of the letter. The executive board of directors, board president, or both should sign the grant proposal cover letter. The sign-off should indicate the signer’s first name, middle initials, last name, and jobs title. The writer should also provide the contact details of an individual who can answer the funder’s questions.

Note: The word ‘ENCLOSURE’ or ‘ATTACHMENTS’ should be written at the bottom of the grant proposal cover letter. These words help to indicate that the grant proposal is included in the packet. Writing these words in all caps emphasizes the importance of the grant proposal.

Grant Proposal Cover Letter Template

[Organization’s Name]

[Organization’s Address]

[City, State and Zip Code]

[Funding organization’s contact Name]

[Funding Organization’s name]

Dear {funding organization’s contact Name],

[Organization name], which has been around for{number] years, is requesting a grant of ${amount]. The funds will be for an upcoming project, [project title]

Our organization focuses on [organization’s mission]. The project centers on [purpose of the project]. We target [group set to benefit from the project]. The need for the project is supported by our primary research, which found that [ the problem the project aims to solve]

The grant fund provided by your organization will enable us to [how the grant will be applied]. The fund will ensure that [ potential positive impacts provided by the funds]. Our [corporate structure] have expressed their enthusiasm for the project. We believe that our connection with [target beneficiaries] places us in the best position to carry out this project.

We appreciate your consideration. Please feel free to contact [name of organization’s contact] for any questions at [phone number or email].

[Signature]

[Name of CEO/board chair]

Sample Letter

Oracle Literacy Center

245 Hill Street

Boston, MA 46479

May 18th 2020

Neilson White

Waves Discovery foundation

Boston, MA 43578

Dear Mr. White,

The Oracle Literacy center, which has been around for 10 years, is requesting a grant of $ 500,000. The funds will be for an upcoming project, Digital Literacy Academy.

Our organization focuses on bringing literacy to disadvantaged communities in developing countries. The project centers on developing digital skills in Malawi. We target poor, disadvantaged adolescence and children. The need to implement the project is supported by our primary research, which found that less than 4% of the population has digital skills. We understand that your organization aims to increase literacy in developing nations; hence, why we believe that parting with you can help both organizations meet their goals

The grant provided by your organization will enable us to build a learning facility in the outskirts of the capital. The fund will ensure that poor, underprivileged children pioneer a new digital era in the county to facilitate its development. Our board of directors has expressed their enthusiasm for the project. Our connection with the local people places us in the best position to carry out this project.

We appreciate your consideration. For any questions, please feel free to contact James Green at 555-555-7788 or [email protected].

Mary Winters

Executive Director and Manager

Do’s and Don’ts for Writing the Letter

When writing a grant proposal cover letter, it is important to consider the dos and don’ts.  Understanding the do’s and don’ts of writing a grant proposal cover letter will ensure that the organization captures the funder’s attention. It will also ensure that the letter is effective in communicating information about the organization and the grant.

The following are the does and don’ts of a grant proposal cover letter:

Following are the dos for a grant proposal cover letter:

The grant proposal cover letter should be a quick read for the funder. Therefore, the writer of the letter should ensure that it is only limited to one page. The contents of the cover letter should be focused and to the point. Each paragraph should be limited to only a few sentences to ensure that the letter is short.

Ask for feedback

Upon completion of the grant proposal cover letter, the writer should ask a co-worker to read it. The co-worker will help identify any typos in the letter. The reception of positive feedback will be an indication that the writer should send the letter. In addition, asking for feedback will help ensure that the grant proposal cover letter effectively compels the funder to consider the organization’s grant proposal.

Format the letter carefully

The writer of the grant proposal cover letter should ensure it is appropriately formatted. A well-formatted grant proposal cover letter ensures that single spacing is applied throughout the letter. There should also be spacing between the organization’s address and the funder’s address. Appropriate spacing should also be applied between paragraphs. If possible, the writer should include a live ink signature. Three blank spaces should be left where writers can indicate a complimentary close and their name for the signature.

Send the cover letter in PDF

The grant proposal cover letter should be in PDF if the writer intends on sending the letter via email. PDF will ensure that the letter is safe from malware. It also helps the foundation sign the letter digitally if it wishes to do so. Sending the cover letter in PDF will also lead the funder to perceive that the organization is competent.

Write the cover letter last

The cover letter should be written last because it helps the organization reflect on achievements such as completing the fund request. It also ensures that the writers provide information from a knowledgeable perspective. The writer also ensures that the cover letter is more engaging than the other documents attached to it.

Don’ts

Following are the don’ts for writing a grant proposal cover letter:

Don’t repeat the information in the proposal

The grant proposal cover letter should not be a repetition of the information contained in the proposal. Its main purpose is for the funder to get to know more about the organization and its project. It is a tool that can persuade the funder to provide the organization with the grant.

Don’t use big words

The writer of a grant proposal cover letter should avoid using complex words that the funder may not understand. The use of complex words could be counterproductive and jeopardize the organization’s chances of receiving the grant. Instead, the writer should only focus on pleading the organization’s case before the funder.

Don’t make grammatical mistakes

The writers should proofread the grant proposal cover letter upon completion. No grammatical mistakes should be present in the document. The presence of grammatical errors may lead to the organization being perceived as unprofessional and lazy.

Key Takeaways

• A grant proposal cover letter effectively provides information about an organization’s grant proposal and shows its commitment to the project suggested to the funder.
• The letter can achieve its effectiveness by providing clear, concise information about the project.
• The organization must ensure that it mentions certain aspects of the project, like its potential beneficiaries.
• The tone of the letter should be professional.

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FREE 9+ Sample Business Proposal Cover Letter Templates in PDF | MS Word

Business proposal cover letter samples are used for making absolutely great business proposal concepts which are presentable. A cover letter is always written to introduce a concept, some information, a candidature or a project. Hence this cover letter format also has the same motto, and that is to introduce the business to the clients. Hence the proposal details are written in a gist into the letter, and you are suggested to this exact style in the most professional approach here through the various samples of business cover letters

Business Proposal Cover Letter

31+ sample business proposal letters, 28+ business proposal letters in doc, business proposal cover letter template.

• Google Docs

Business Funding Proposal Cover Letter Template

Sample Business Partnership Proposal Cover Letter Template

Size: 17 KB

If you are to propose an sample invitation of business partnership to an individual or a board, then this is the format which you should use. This cover letter sample contains the exact style of proposing a business partnership. Use this to get your ideas clear on to the paper with details of partnership clauses and business in a precise way.

Business Loan Proposal Cover Letter Template

Size: 86 KB

The business loan proposal cover letter is another interesting format, where you actually propose to get a business loan. This format again contains a business loan application format fused with the cover letter style that gives an inception of why you need the loan and how you are going to return it and the total concept in a nutshell.You may also see business plan cover letters .

Business Project Proposal Cover Letter Example

Size: 282 KB

The business project proposal cover letter format is another style where you propose the business proposal simply, but in a, to the point and precise way to simply introduce the concept through the cover letter. The official and business style approach which makes it catchy, attention seeking and yet smart and formal is suggested here in the cover letter format.You may also see business cover letter

What are Business Proposal Cover Letter Samples?

The business proposal cover letters are simply cover letters which carry an introduction to the business proposal. A business proposal that needs to be proposed should contain business type, details, sample plan , project time, manpower, resources, business style, and the requirements, revenue generation plan etc. All these combined together makes for the business proposal cover letter, and there can be various styles of business proposal cover letters with various concepts and uses. The official style, business way of approach, and the formal layout all are suggested in the samples so that one may get inspired to write a nice business proposal cover letter easily. You may also see generic cover letter

Business Proposal Submission Cover Letter Template

Size: 548 KB

Size: 25 KB

Sample Business Partner Email Cover Letter Template

Size: 58 KB

Uses and Purpose of Business Proposal Cover Letters

The uses of business proposal cover letters are many and they are as follows:

1. It helps you propose a business.

2. It lets you tell the plans in a precise and to the point way.You may also see  business proposal letters to client

3. It has a typical official approach blended with the business seeking catchy style.

4. You may use the format to write several kinds of business related cover letters which can be for a new business, partnership proposals, loans, agreements, contracts etc.You may also see proposal letter formats .

The business cover letter samples have just one purpose and that is to show the layman the style in practice to propose a business or business related information in a cover letter style.You may also see  business plan cover letter

Formal Business Proposal Cover Letter Template

Benefits of using Business Proposal Cover Letter Samples

A project proposal sample, plan or sample application should be accompanied with a cover letter which describes in short and yet nicely, what it is about, and this style is very well interpreted through the samples. The benefit of a cover letter in any business proposal is that, before reading the entire proposal by taking time, the reader is intimidated of the purpose of the proposal in short, through the cover letter. So basically the cover letter just introduces the proposal plan in short and in the most interesting and official way to make the plan proposal, even more inviting to the reader.You may also see  email cover letter samples

To start sample planning a business plan or proposal sending or presentation in the most effective manner, it’s best to plan a neat and smart Business Cover Letter Format. The cover letter must be short and yet interesting to give a nice idea of what to anticipate from the business proposal letter or application.You may also see  lease proposal letters

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50 Essential Cover Letter Example Phrases

By Status.net Editorial Team on September 17, 2024 — 10 minutes to read

A well-crafted cover letter can set you apart from other candidates and show your enthusiasm for the job. In this article, we are sharing 100 carefully curated cover letter phrase examples to elevate your job application. Organized by category, these phrases will provide you with the inspiration and guidance needed to create a compelling cover letter from start to finish.

Difference Between Cover Letter and Resume

Your resume and cover letter serve different purposes in your job application.

• A resume is a summary of your work experience, skills, and education. It is factual and lists your qualifications.
• A cover letter introduces you to the employer. It explains why you are interested in the job and how your skills match the position.

Format Differences:

• A resume uses bullet points to list your experiences.
• A cover letter is written in paragraphs like a regular letter.

Content Differences:

• Resumes include sections like “Work Experience” and “Education”.
• Cover letters focus on your motivation and how you can benefit the company.
• Resumes are usually formal and straightforward.
• Cover letters have a personal tone and can show some of your personality.
• Resumes are one to two pages long.
• Cover letters are usually just one page.

Importance of Tailoring Your Cover Letter

When you tailor your cover letter, you show the employer that you have done your homework.

• Mention the company’s name and discuss why you want to work there: this makes you stand out from those who use generic cover letters.
• Address your cover letter to a specific person if you can.
• Detail specific skills and experiences that match the job requirements. For instance, if the job requires teamwork skills, mention a project where you worked well in a team.
• Use keywords from the job listing. For example, if the listing mentions “problem-solving” and “communication,” make sure to include these terms in your cover letter. This can help you pass through automated screening tools.
• Explain why you are passionate about the role. Share a brief personal story or interest that relates to the job. This can make your cover letter more engaging.

Crafting Your Cover Letter: Example Phrases

Examples for effective opening paragraph.

• “I am excited to apply for the Project Manager position at […] Company, which I found through your website.”
• “With five years of experience in marketing, I am eager to join your dynamic team at […] Company.”
• “I was thrilled to see the job posting for the […] role at […] Corp on LinkedIn and knew I had to apply.”
• “I am excited to apply for the [Job Title] position at [Company Name], which I discovered through [Source]. With my background in [Your Field or Expertise], I am motivated to bring my skills and enthusiasm to your team.”
• “With [Number] years of experience in [Your Field or Expertise], I am applying for the [Job Title] position at [Company Name]. I believe my skills in [Specific Skills or Competencies] will be a valuable addition to your team.”
• “I found the [Job Title] position at [Company Name] on [Source] and am very interested in applying. My experience in [Your Field or Expertise] and passion for [Specific Aspect of the Job] make me a strong candidate for this role.”
• “As a professional with a background in [Your Field or Expertise], I am interested in the [Job Title] position at [Company Name]. I am particularly drawn to this role because of [Specific Reason Related to the Company or Position].”
• “Having recently completed my [Degree or Certification] in [Your Field], I am eager to apply for the [Job Title] position at [Company Name]. I am confident that my training in [Specific Skills or Knowledge] will enable me to contribute effectively to your team.”
• “I am writing to express my interest in the [Job Title] position at [Company Name], as advertised on [Source]. With my expertise in [Your Field or Expertise] and a passion for [Related Aspect], I am excited about the opportunity to join your team.”
• “With a strong background in [Your Field or Expertise] and a passion for [Related Aspect], I am applying for the [Job Title] position at [Company Name]. I believe my skills in [Specific Skills or Competencies] will be a valuable asset to your team.”
• “I am enthusiastic about leveraging my expertise in [Your Field or Expertise] to contribute to the projects at [Company Name] as a [Job Title]. I am excited about the opportunity to be part of your team.”

Examples for Highlighting Your Achievements

• “In my previous role, I increased sales by 20% in six months through targeted marketing campaigns.”
• “I successfully managed a project that reduced production costs by 15%.”
• “I developed a […] program that improved satisfaction rates by 30%.”
• “I was named Employee of the Year for my dedication and innovative approach to problem-solving.”
• “I received the […] Excellence Award for my contributions to team projects.”
• “Led a cross-functional team to complete a critical project ahead of schedule.”
• “Implemented a new […] system that streamlined operations by 25%.”
• “Certified as a Professional in Human Resources, enhancing my understanding of HR policies.”
• “Having led a team of […] for over three years, I believe I can bring valuable project management skills to your organization.”
• “My recent internship at […] Company honed my […] skills, making me a perfect fit for your team.”
• “I admire […] Company’s dedication to sustainability and would love to contribute to your innovative projects.”

Examples for Showing Industry Knowledge

• “I have followed […]’s market strategies and was impressed by your latest product launch.”
• “With a deep understanding of the […] industry, I am aware of the challenges your company faces.”
• “Your recent expansion into international markets aligns with my experience in global project management.”
• “The growing emphasis on […] is something I specialize in, and I am eager to apply my skills at your company.”
• “Experienced in using [software tool] to drive sales performance.”
• “Proficient in […], crucial for […].”
• “I admire your commitment to […] solutions and want to be a part of your journey.”

Examples for Demonstrating Relevant Skills

• “My proficiency in […] and […] makes me well-suited for your […] role.”
• “Skilled in […], I can enhance your […].”
• “Experienced in […], I can provide valuable insights for your […] team.”
• “As a team leader, I have honed my communication and organizational abilities.”
• “My problem-solving skills are reflected in my ability to tackle complex challenges.”
• “Expert in […] and possess strong attention to detail.”
• “Adept at conflict resolution and maintaining positive client relationships.”

Examples for Conveying Enthusiasm

Show your individuality and passion for the role. It’s important to come across as sincere and enthusiastic.

• “I am genuinely excited about this opportunity to bring my creativity to your […] team.”
• “My passion for […] aligns with your company’s values.”
• “I thrive in collaborative environments and would love to contribute to your team’s success.”
• “Ever since I attended your keynote at the […] Conference, I’ve been inspired by your innovative approach.”
• “I look forward to the possibility of working at such a forward-thinking company.”
• “I am excited about the opportunity to drive results and grow with your company.”
• “Your company’s commitment to excellence resonates with my career goals.”

Examples for a Persuasive Closing Paragraph

• “I am eager to bring my skills in project management to […] Company and look forward to discussing this opportunity further.”
• “Thank you for considering my application. I am excited about the possibility of contributing to your team.”
• “I am confident that my background in digital marketing makes me a perfect candidate, and I hope to hear from you soon.”
• “You can reach me at 123-456-7890 or via email at [email protected].”
• “I am available for an interview at your earliest convenience and would love to provide more details on my background.”
• “Thank you again for considering my application. I am looking forward to the opportunity to discuss how I can contribute to […] Company.”

Tips for Writing a Cover Letter With No Professional Experience

1. Focus on your transferable skills. Learn more: 150 Example Phrases: Top Transferable Skills Every Company Wants

2. Mention volunteer work, school projects, or other non-job experiences that relate to the job. You can show a willingness to learn and grow by using phrases like:

• “I am motivated to apply the skills I developed through my volunteer work with [Organization] to the [Job Title] position at [Company Name].”
• “My experience leading a team project in my [Course/Program] has equipped me with strong organizational and communication skills that I am excited to bring to [Company Name].”
• “Volunteering at [Organization] has given me hands-on experience in [Relevant Skill], which I am enthusiastic about applying in the [Job Title] role at [Company Name].”
• “I have developed a solid foundation in [Relevant Skill] through my coursework in [Subject], and I am excited about the opportunity to further develop these skills at [Company Name].”
• “Participating in [Extracurricular Activity] has taught me the importance of teamwork and perseverance, qualities I am eager to contribute to the [Job Title] position at [Company Name].”
• “My involvement in [School Project/Club] has provided me with valuable experience in [Relevant Skill], which I am excited to leverage in the [Job Title] role at [Company Name].”
• “I am passionate about [Field/Industry] and have taken the initiative to gain experience through [Relevant Activity], which I am enthusiastic about applying at [Company Name].”

3. Highlight your educational achievements: mention any relevant coursework, projects, or academic awards that demonstrate your knowledge and dedication to the field. Examples:

• “My coursework in [Subject] has provided me with a strong foundation in [Relevant Skill], which I am eager to apply in the [Job Title] role at [Company Name].”
• “I am proud of my academic achievements in [Subject], and I am excited about the opportunity to bring this knowledge to [Company Name].”
• “Completing my [Degree/Program] has equipped me with the skills and knowledge necessary for the [Job Title] position, and I am eager to contribute to [Company Name].”

4. Express enthusiasm for the role and the company:

• “I am particularly impressed by [Specific Aspect of the Company], and I am excited about the opportunity to contribute to your team.”
• “I am passionate about [Field/Industry] and am enthusiastic about the opportunity to join [Company Name] and contribute to your innovative projects.”

5. Be confident in your abilities. (Even if you lack professional experience, your skills and enthusiasm can still make you a strong candidate!) Examples:

• “I am confident that my skills in [Relevant Skill] and my dedication to [Field/Industry] will make me a valuable addition to your team.”
• “I believe my background in [Relevant Activity] has prepared me well for the [Job Title] position, and I am excited to bring my unique perspective to [Company Name].”

Tips and Best Practices

Leveraging strong adjectives and verbs.

Try to use powerful adjectives and verbs whenever possible. These words can make your skills stand out, especially your soft skills. For example, instead of saying “helped,” you can use “facilitated” or “implemented.” Instead of “good,” you can say “excellent” or “high-quality.” Or, if you managed a project, you can describe it as a “successful project” or “high-impact project.” Simple changes like this make your experience seem more impressive.

Following Up After Submission

After submitting your cover letter and resume, wait about a week to follow up. This shows you’re serious about the job. Keep the email short and polite, and mention that you’re checking on the status of your application.

Be specific (reference the job you applied for and the date you submitted your application). Reiterate your interest in the position: this reminds the employer who you are and shows your continued dedication to the role.

Related: 5 Examples: Follow Up on Job Applications (Get More Interviews)

Conclusion and Q & A

How can i write an effective cover letter for a job application.

• Start with a strong opening that grabs attention.
• Mention the job title and where you found the listing.
• Show enthusiasm for the role.
• Highlight your skills and experiences that match the job requirements.
• End with a call to action, like asking for an interview or expressing eagerness to discuss further.

Are there any concise strategies for composing a short cover letter?

• Keep your letter to one page.
• Focus only on the most important points.
• Avoid unnecessary details.
• Stick to three main parts: an introduction, a section that connects your skills to the job, and a closing that thanks the reader and asks for a next step.

When drafting a cover letter, should I opt for a PDF format or a Word format, and why?

A PDF format is usually better. PDFs keep your formatting intact, no matter what device or software the employer uses. This helps your letter look polished and professional. Only use a Word format if the job listing specifically asks for it.

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• 6 Examples: How To Address a Cover Letter Without a Name

Redirect Notice

Biosketch format pages, instructions, and samples.

A biographical sketch (also referred to as biosketch) documents an individual's qualifications and experience for a specific role in a project.  NIH requires submission of a biosketch for each proposed senior/key personnel and other significant contributor on a grant application. Some funding opportunities or programs may also request biosketches for additional personnel (e.g., Participating Faculty Biosketch attachment for institutional training awards).  Applicants and recipients are required to submit biosketches

• in competing applications for all types of grant programs,
• in progress reports when new senior/key personnel or other significant contributors are identified, and
• to support prior approval requests for changes in senior/key personnel status and changes of recipient organization.

NIH staff and peer reviewers utilize the biosketch to ensure that individuals included on the applications are equipped with the skills, knowledge, and resources necessary to carry out the proposed research. NIH biosketches must conform to a specific format. Applicants and recipients can use the provided format pages to prepare their biosketch attachments or can use SciENcv ,  a tool used to develop and automatically format biosketches according to NIH requirements.

Biosketch (Fellowship): Biographical Sketch Format Page - FORMS-H

Biosketch (non-fellowship): biographical sketch format page - forms-h.

• How to Apply — Application Guide
• Format Attachments (fonts, margins, page limits, and more)
• Research Performance Progress Report (RPPR)
• Create your biosketch here!