• The 25 Most Influential Psychological Experiments in History

Most Influential Psychological Experiments in History

While each year thousands and thousands of studies are completed in the many specialty areas of psychology, there are a handful that, over the years, have had a lasting impact in the psychological community as a whole. Some of these were dutifully conducted, keeping within the confines of ethical and practical guidelines. Others pushed the boundaries of human behavior during their psychological experiments and created controversies that still linger to this day. And still others were not designed to be true psychological experiments, but ended up as beacons to the psychological community in proving or disproving theories.

This is a list of the 25 most influential psychological experiments still being taught to psychology students of today.

1. A Class Divided

Study conducted by: jane elliott.

Study Conducted in 1968 in an Iowa classroom

A Class Divided Study Conducted By: Jane Elliott

Experiment Details: Jane Elliott’s famous experiment was inspired by the assassination of Dr. Martin Luther King Jr. and the inspirational life that he led. The third grade teacher developed an exercise, or better yet, a psychological experiment, to help her Caucasian students understand the effects of racism and prejudice.

Elliott divided her class into two separate groups: blue-eyed students and brown-eyed students. On the first day, she labeled the blue-eyed group as the superior group and from that point forward they had extra privileges, leaving the brown-eyed children to represent the minority group. She discouraged the groups from interacting and singled out individual students to stress the negative characteristics of the children in the minority group. What this exercise showed was that the children’s behavior changed almost instantaneously. The group of blue-eyed students performed better academically and even began bullying their brown-eyed classmates. The brown-eyed group experienced lower self-confidence and worse academic performance. The next day, she reversed the roles of the two groups and the blue-eyed students became the minority group.

At the end of the experiment, the children were so relieved that they were reported to have embraced one another and agreed that people should not be judged based on outward appearances. This exercise has since been repeated many times with similar outcomes.

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2. Asch Conformity Study

Study conducted by: dr. solomon asch.

Study Conducted in 1951 at Swarthmore College

Asch Conformity Study

Experiment Details: Dr. Solomon Asch conducted a groundbreaking study that was designed to evaluate a person’s likelihood to conform to a standard when there is pressure to do so.

A group of participants were shown pictures with lines of various lengths and were then asked a simple question: Which line is longest? The tricky part of this study was that in each group only one person was a true participant. The others were actors with a script. Most of the actors were instructed to give the wrong answer. Strangely, the one true participant almost always agreed with the majority, even though they knew they were giving the wrong answer.

The results of this study are important when we study social interactions among individuals in groups. This study is a famous example of the temptation many of us experience to conform to a standard during group situations and it showed that people often care more about being the same as others than they do about being right. It is still recognized as one of the most influential psychological experiments for understanding human behavior.

3. Bobo Doll Experiment

Study conducted by: dr. alburt bandura.

Study Conducted between 1961-1963 at Stanford University

Bobo Doll Experiment

In his groundbreaking study he separated participants into three groups:

  • one was exposed to a video of an adult showing aggressive behavior towards a Bobo doll
  • another was exposed to video of a passive adult playing with the Bobo doll
  • the third formed a control group

Children watched their assigned video and then were sent to a room with the same doll they had seen in the video (with the exception of those in the control group). What the researcher found was that children exposed to the aggressive model were more likely to exhibit aggressive behavior towards the doll themselves. The other groups showed little imitative aggressive behavior. For those children exposed to the aggressive model, the number of derivative physical aggressions shown by the boys was 38.2 and 12.7 for the girls.

The study also showed that boys exhibited more aggression when exposed to aggressive male models than boys exposed to aggressive female models. When exposed to aggressive male models, the number of aggressive instances exhibited by boys averaged 104. This is compared to 48.4 aggressive instances exhibited by boys who were exposed to aggressive female models.

While the results for the girls show similar findings, the results were less drastic. When exposed to aggressive female models, the number of aggressive instances exhibited by girls averaged 57.7. This is compared to 36.3 aggressive instances exhibited by girls who were exposed to aggressive male models. The results concerning gender differences strongly supported Bandura’s secondary prediction that children will be more strongly influenced by same-sex models. The Bobo Doll Experiment showed a groundbreaking way to study human behavior and it’s influences.

4. Car Crash Experiment

Study conducted by: elizabeth loftus and john palmer.

Study Conducted in 1974 at The University of California in Irvine

Car Crash Experiment

The participants watched slides of a car accident and were asked to describe what had happened as if they were eyewitnesses to the scene. The participants were put into two groups and each group was questioned using different wording such as “how fast was the car driving at the time of impact?” versus “how fast was the car going when it smashed into the other car?” The experimenters found that the use of different verbs affected the participants’ memories of the accident, showing that memory can be easily distorted.

This research suggests that memory can be easily manipulated by questioning technique. This means that information gathered after the event can merge with original memory causing incorrect recall or reconstructive memory. The addition of false details to a memory of an event is now referred to as confabulation. This concept has very important implications for the questions used in police interviews of eyewitnesses.

5. Cognitive Dissonance Experiment

Study conducted by: leon festinger and james carlsmith.

Study Conducted in 1957 at Stanford University

Experiment Details: The concept of cognitive dissonance refers to a situation involving conflicting:

This conflict produces an inherent feeling of discomfort leading to a change in one of the attitudes, beliefs or behaviors to minimize or eliminate the discomfort and restore balance.

Cognitive dissonance was first investigated by Leon Festinger, after an observational study of a cult that believed that the earth was going to be destroyed by a flood. Out of this study was born an intriguing experiment conducted by Festinger and Carlsmith where participants were asked to perform a series of dull tasks (such as turning pegs in a peg board for an hour). Participant’s initial attitudes toward this task were highly negative.

They were then paid either $1 or $20 to tell a participant waiting in the lobby that the tasks were really interesting. Almost all of the participants agreed to walk into the waiting room and persuade the next participant that the boring experiment would be fun. When the participants were later asked to evaluate the experiment, the participants who were paid only $1 rated the tedious task as more fun and enjoyable than the participants who were paid $20 to lie.

Being paid only $1 is not sufficient incentive for lying and so those who were paid $1 experienced dissonance. They could only overcome that cognitive dissonance by coming to believe that the tasks really were interesting and enjoyable. Being paid $20 provides a reason for turning pegs and there is therefore no dissonance.

6. Fantz’s Looking Chamber

Study conducted by: robert l. fantz.

Study Conducted in 1961 at the University of Illinois

Experiment Details: The study conducted by Robert L. Fantz is among the simplest, yet most important in the field of infant development and vision. In 1961, when this experiment was conducted, there very few ways to study what was going on in the mind of an infant. Fantz realized that the best way was to simply watch the actions and reactions of infants. He understood the fundamental factor that if there is something of interest near humans, they generally look at it.

To test this concept, Fantz set up a display board with two pictures attached. On one was a bulls-eye. On the other was the sketch of a human face. This board was hung in a chamber where a baby could lie safely underneath and see both images. Then, from behind the board, invisible to the baby, he peeked through a hole to watch what the baby looked at. This study showed that a two-month old baby looked twice as much at the human face as it did at the bulls-eye. This suggests that human babies have some powers of pattern and form selection. Before this experiment it was thought that babies looked out onto a chaotic world of which they could make little sense.

7. Hawthorne Effect

Study conducted by: henry a. landsberger.

Study Conducted in 1955 at Hawthorne Works in Chicago, Illinois

Hawthorne Effect

Landsberger performed the study by analyzing data from experiments conducted between 1924 and 1932, by Elton Mayo, at the Hawthorne Works near Chicago. The company had commissioned studies to evaluate whether the level of light in a building changed the productivity of the workers. What Mayo found was that the level of light made no difference in productivity. The workers increased their output whenever the amount of light was switched from a low level to a high level, or vice versa.

The researchers noticed a tendency that the workers’ level of efficiency increased when any variable was manipulated. The study showed that the output changed simply because the workers were aware that they were under observation. The conclusion was that the workers felt important because they were pleased to be singled out. They increased productivity as a result. Being singled out was the factor dictating increased productivity, not the changing lighting levels, or any of the other factors that they experimented upon.

The Hawthorne Effect has become one of the hardest inbuilt biases to eliminate or factor into the design of any experiment in psychology and beyond.

8. Kitty Genovese Case

Study conducted by: new york police force.

Study Conducted in 1964 in New York City

Experiment Details: The murder case of Kitty Genovese was never intended to be a psychological experiment, however it ended up having serious implications for the field.

According to a New York Times article, almost 40 neighbors witnessed Kitty Genovese being savagely attacked and murdered in Queens, New York in 1964. Not one neighbor called the police for help. Some reports state that the attacker briefly left the scene and later returned to “finish off” his victim. It was later uncovered that many of these facts were exaggerated. (There were more likely only a dozen witnesses and records show that some calls to police were made).

What this case later become famous for is the “Bystander Effect,” which states that the more bystanders that are present in a social situation, the less likely it is that anyone will step in and help. This effect has led to changes in medicine, psychology and many other areas. One famous example is the way CPR is taught to new learners. All students in CPR courses learn that they must assign one bystander the job of alerting authorities which minimizes the chances of no one calling for assistance.

9. Learned Helplessness Experiment

Study conducted by: martin seligman.

Study Conducted in 1967 at the University of Pennsylvania

Learned Helplessness Experiment

Seligman’s experiment involved the ringing of a bell and then the administration of a light shock to a dog. After a number of pairings, the dog reacted to the shock even before it happened. As soon as the dog heard the bell, he reacted as though he’d already been shocked.

During the course of this study something unexpected happened. Each dog was placed in a large crate that was divided down the middle with a low fence. The dog could see and jump over the fence easily. The floor on one side of the fence was electrified, but not on the other side of the fence. Seligman placed each dog on the electrified side and administered a light shock. He expected the dog to jump to the non-shocking side of the fence. In an unexpected turn, the dogs simply laid down.

The hypothesis was that as the dogs learned from the first part of the experiment that there was nothing they could do to avoid the shocks, they gave up in the second part of the experiment. To prove this hypothesis the experimenters brought in a new set of animals and found that dogs with no history in the experiment would jump over the fence.

This condition was described as learned helplessness. A human or animal does not attempt to get out of a negative situation because the past has taught them that they are helpless.

10. Little Albert Experiment

Study conducted by: john b. watson and rosalie rayner.

Study Conducted in 1920 at Johns Hopkins University

Little Albert Experiment

The experiment began by placing a white rat in front of the infant, who initially had no fear of the animal. Watson then produced a loud sound by striking a steel bar with a hammer every time little Albert was presented with the rat. After several pairings (the noise and the presentation of the white rat), the boy began to cry and exhibit signs of fear every time the rat appeared in the room. Watson also created similar conditioned reflexes with other common animals and objects (rabbits, Santa beard, etc.) until Albert feared them all.

This study proved that classical conditioning works on humans. One of its most important implications is that adult fears are often connected to early childhood experiences.

11. Magical Number Seven

Study conducted by: george a. miller.

Study Conducted in 1956 at Princeton University

Experiment Details:   Frequently referred to as “ Miller’s Law,” the Magical Number Seven experiment purports that the number of objects an average human can hold in working memory is 7 ± 2. This means that the human memory capacity typically includes strings of words or concepts ranging from 5-9. This information on the limits to the capacity for processing information became one of the most highly cited papers in psychology.

The Magical Number Seven Experiment was published in 1956 by cognitive psychologist George A. Miller of Princeton University’s Department of Psychology in Psychological Review .  In the article, Miller discussed a concurrence between the limits of one-dimensional absolute judgment and the limits of short-term memory.

In a one-dimensional absolute-judgment task, a person is presented with a number of stimuli that vary on one dimension (such as 10 different tones varying only in pitch). The person responds to each stimulus with a corresponding response (learned before).

Performance is almost perfect up to five or six different stimuli but declines as the number of different stimuli is increased. This means that a human’s maximum performance on one-dimensional absolute judgment can be described as an information store with the maximum capacity of approximately 2 to 3 bits of information There is the ability to distinguish between four and eight alternatives.

12. Pavlov’s Dog Experiment

Study conducted by: ivan pavlov.

Study Conducted in the 1890s at the Military Medical Academy in St. Petersburg, Russia

Pavlov’s Dog Experiment

Pavlov began with the simple idea that there are some things that a dog does not need to learn. He observed that dogs do not learn to salivate when they see food. This reflex is “hard wired” into the dog. This is an unconditioned response (a stimulus-response connection that required no learning).

Pavlov outlined that there are unconditioned responses in the animal by presenting a dog with a bowl of food and then measuring its salivary secretions. In the experiment, Pavlov used a bell as his neutral stimulus. Whenever he gave food to his dogs, he also rang a bell. After a number of repeats of this procedure, he tried the bell on its own. What he found was that the bell on its own now caused an increase in salivation. The dog had learned to associate the bell and the food. This learning created a new behavior. The dog salivated when he heard the bell. Because this response was learned (or conditioned), it is called a conditioned response. The neutral stimulus has become a conditioned stimulus.

This theory came to be known as classical conditioning.

13. Robbers Cave Experiment

Study conducted by: muzafer and carolyn sherif.

Study Conducted in 1954 at the University of Oklahoma

Experiment Details: This experiment, which studied group conflict, is considered by most to be outside the lines of what is considered ethically sound.

In 1954 researchers at the University of Oklahoma assigned 22 eleven- and twelve-year-old boys from similar backgrounds into two groups. The two groups were taken to separate areas of a summer camp facility where they were able to bond as social units. The groups were housed in separate cabins and neither group knew of the other’s existence for an entire week. The boys bonded with their cabin mates during that time. Once the two groups were allowed to have contact, they showed definite signs of prejudice and hostility toward each other even though they had only been given a very short time to develop their social group. To increase the conflict between the groups, the experimenters had them compete against each other in a series of activities. This created even more hostility and eventually the groups refused to eat in the same room. The final phase of the experiment involved turning the rival groups into friends. The fun activities the experimenters had planned like shooting firecrackers and watching movies did not initially work, so they created teamwork exercises where the two groups were forced to collaborate. At the end of the experiment, the boys decided to ride the same bus home, demonstrating that conflict can be resolved and prejudice overcome through cooperation.

Many critics have compared this study to Golding’s Lord of the Flies novel as a classic example of prejudice and conflict resolution.

14. Ross’ False Consensus Effect Study

Study conducted by: lee ross.

Study Conducted in 1977 at Stanford University

Experiment Details: In 1977, a social psychology professor at Stanford University named Lee Ross conducted an experiment that, in lay terms, focuses on how people can incorrectly conclude that others think the same way they do, or form a “false consensus” about the beliefs and preferences of others. Ross conducted the study in order to outline how the “false consensus effect” functions in humans.

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In the first part of the study, participants were asked to read about situations in which a conflict occurred and then were told two alternative ways of responding to the situation. They were asked to do three things:

  • Guess which option other people would choose
  • Say which option they themselves would choose
  • Describe the attributes of the person who would likely choose each of the two options

What the study showed was that most of the subjects believed that other people would do the same as them, regardless of which of the two responses they actually chose themselves. This phenomenon is referred to as the false consensus effect, where an individual thinks that other people think the same way they do when they may not. The second observation coming from this important study is that when participants were asked to describe the attributes of the people who will likely make the choice opposite of their own, they made bold and sometimes negative predictions about the personalities of those who did not share their choice.

15. The Schacter and Singer Experiment on Emotion

Study conducted by: stanley schachter and jerome e. singer.

Study Conducted in 1962 at Columbia University

Experiment Details: In 1962 Schachter and Singer conducted a ground breaking experiment to prove their theory of emotion.

In the study, a group of 184 male participants were injected with epinephrine, a hormone that induces arousal including increased heartbeat, trembling, and rapid breathing. The research participants were told that they were being injected with a new medication to test their eyesight. The first group of participants was informed the possible side effects that the injection might cause while the second group of participants were not. The participants were then placed in a room with someone they thought was another participant, but was actually a confederate in the experiment. The confederate acted in one of two ways: euphoric or angry. Participants who had not been informed about the effects of the injection were more likely to feel either happier or angrier than those who had been informed.

What Schachter and Singer were trying to understand was the ways in which cognition or thoughts influence human emotion. Their study illustrates the importance of how people interpret their physiological states, which form an important component of your emotions. Though their cognitive theory of emotional arousal dominated the field for two decades, it has been criticized for two main reasons: the size of the effect seen in the experiment was not that significant and other researchers had difficulties repeating the experiment.

16. Selective Attention / Invisible Gorilla Experiment

Study conducted by: daniel simons and christopher chabris.

Study Conducted in 1999 at Harvard University

Experiment Details: In 1999 Simons and Chabris conducted their famous awareness test at Harvard University.

Participants in the study were asked to watch a video and count how many passes occurred between basketball players on the white team. The video moves at a moderate pace and keeping track of the passes is a relatively easy task. What most people fail to notice amidst their counting is that in the middle of the test, a man in a gorilla suit walked onto the court and stood in the center before walking off-screen.

The study found that the majority of the subjects did not notice the gorilla at all, proving that humans often overestimate their ability to effectively multi-task. What the study set out to prove is that when people are asked to attend to one task, they focus so strongly on that element that they may miss other important details.

17. Stanford Prison Study

Study conducted by philip zimbardo.

Study Conducted in 1971 at Stanford University

Stanford Prison Study

The Stanford Prison Experiment was designed to study behavior of “normal” individuals when assigned a role of prisoner or guard. College students were recruited to participate. They were assigned roles of “guard” or “inmate.”  Zimbardo played the role of the warden. The basement of the psychology building was the set of the prison. Great care was taken to make it look and feel as realistic as possible.

The prison guards were told to run a prison for two weeks. They were told not to physically harm any of the inmates during the study. After a few days, the prison guards became very abusive verbally towards the inmates. Many of the prisoners became submissive to those in authority roles. The Stanford Prison Experiment inevitably had to be cancelled because some of the participants displayed troubling signs of breaking down mentally.

Although the experiment was conducted very unethically, many psychologists believe that the findings showed how much human behavior is situational. People will conform to certain roles if the conditions are right. The Stanford Prison Experiment remains one of the most famous psychology experiments of all time.

18. Stanley Milgram Experiment

Study conducted by stanley milgram.

Study Conducted in 1961 at Stanford University

Experiment Details: This 1961 study was conducted by Yale University psychologist Stanley Milgram. It was designed to measure people’s willingness to obey authority figures when instructed to perform acts that conflicted with their morals. The study was based on the premise that humans will inherently take direction from authority figures from very early in life.

Participants were told they were participating in a study on memory. They were asked to watch another person (an actor) do a memory test. They were instructed to press a button that gave an electric shock each time the person got a wrong answer. (The actor did not actually receive the shocks, but pretended they did).

Participants were told to play the role of “teacher” and administer electric shocks to “the learner,” every time they answered a question incorrectly. The experimenters asked the participants to keep increasing the shocks. Most of them obeyed even though the individual completing the memory test appeared to be in great pain. Despite these protests, many participants continued the experiment when the authority figure urged them to. They increased the voltage after each wrong answer until some eventually administered what would be lethal electric shocks.

This experiment showed that humans are conditioned to obey authority and will usually do so even if it goes against their natural morals or common sense.

19. Surrogate Mother Experiment

Study conducted by: harry harlow.

Study Conducted from 1957-1963 at the University of Wisconsin

Experiment Details: In a series of controversial experiments during the late 1950s and early 1960s, Harry Harlow studied the importance of a mother’s love for healthy childhood development.

In order to do this he separated infant rhesus monkeys from their mothers a few hours after birth and left them to be raised by two “surrogate mothers.” One of the surrogates was made of wire with an attached bottle for food. The other was made of soft terrycloth but lacked food. The researcher found that the baby monkeys spent much more time with the cloth mother than the wire mother, thereby proving that affection plays a greater role than sustenance when it comes to childhood development. They also found that the monkeys that spent more time cuddling the soft mother grew up to healthier.

This experiment showed that love, as demonstrated by physical body contact, is a more important aspect of the parent-child bond than the provision of basic needs. These findings also had implications in the attachment between fathers and their infants when the mother is the source of nourishment.

20. The Good Samaritan Experiment

Study conducted by: john darley and daniel batson.

Study Conducted in 1973 at The Princeton Theological Seminary (Researchers were from Princeton University)

Experiment Details: In 1973, an experiment was created by John Darley and Daniel Batson, to investigate the potential causes that underlie altruistic behavior. The researchers set out three hypotheses they wanted to test:

  • People thinking about religion and higher principles would be no more inclined to show helping behavior than laymen.
  • People in a rush would be much less likely to show helping behavior.
  • People who are religious for personal gain would be less likely to help than people who are religious because they want to gain some spiritual and personal insights into the meaning of life.

Student participants were given some religious teaching and instruction. They were then were told to travel from one building to the next. Between the two buildings was a man lying injured and appearing to be in dire need of assistance. The first variable being tested was the degree of urgency impressed upon the subjects, with some being told not to rush and others being informed that speed was of the essence.

The results of the experiment were intriguing, with the haste of the subject proving to be the overriding factor. When the subject was in no hurry, nearly two-thirds of people stopped to lend assistance. When the subject was in a rush, this dropped to one in ten.

People who were on the way to deliver a speech about helping others were nearly twice as likely to help as those delivering other sermons,. This showed that the thoughts of the individual were a factor in determining helping behavior. Religious beliefs did not appear to make much difference on the results. Being religious for personal gain, or as part of a spiritual quest, did not appear to make much of an impact on the amount of helping behavior shown.

21. The Halo Effect Experiment

Study conducted by: richard e. nisbett and timothy decamp wilson.

Study Conducted in 1977 at the University of Michigan

Experiment Details: The Halo Effect states that people generally assume that people who are physically attractive are more likely to:

  • be intelligent
  • be friendly
  • display good judgment

To prove their theory, Nisbett and DeCamp Wilson created a study to prove that people have little awareness of the nature of the Halo Effect. They’re not aware that it influences:

  • their personal judgments
  • the production of a more complex social behavior

In the experiment, college students were the research participants. They were asked to evaluate a psychology instructor as they view him in a videotaped interview. The students were randomly assigned to one of two groups. Each group was shown one of two different interviews with the same instructor. The instructor is a native French-speaking Belgian who spoke English with a noticeable accent. In the first video, the instructor presented himself as someone:

  • respectful of his students’ intelligence and motives
  • flexible in his approach to teaching
  • enthusiastic about his subject matter

In the second interview, he presented himself as much more unlikable. He was cold and distrustful toward the students and was quite rigid in his teaching style.

After watching the videos, the subjects were asked to rate the lecturer on:

  • physical appearance

His mannerisms and accent were kept the same in both versions of videos. The subjects were asked to rate the professor on an 8-point scale ranging from “like extremely” to “dislike extremely.” Subjects were also told that the researchers were interested in knowing “how much their liking for the teacher influenced the ratings they just made.” Other subjects were asked to identify how much the characteristics they just rated influenced their liking of the teacher.

After responding to the questionnaire, the respondents were puzzled about their reactions to the videotapes and to the questionnaire items. The students had no idea why they gave one lecturer higher ratings. Most said that how much they liked the lecturer had not affected their evaluation of his individual characteristics at all.

The interesting thing about this study is that people can understand the phenomenon, but they are unaware when it is occurring. Without realizing it, humans make judgments. Even when it is pointed out, they may still deny that it is a product of the halo effect phenomenon.

22. The Marshmallow Test

Study conducted by: walter mischel.

Study Conducted in 1972 at Stanford University

The Marshmallow Test

In his 1972 Marshmallow Experiment, children ages four to six were taken into a room where a marshmallow was placed in front of them on a table. Before leaving each of the children alone in the room, the experimenter informed them that they would receive a second marshmallow if the first one was still on the table after they returned in 15 minutes. The examiner recorded how long each child resisted eating the marshmallow and noted whether it correlated with the child’s success in adulthood. A small number of the 600 children ate the marshmallow immediately and one-third delayed gratification long enough to receive the second marshmallow.

In follow-up studies, Mischel found that those who deferred gratification were significantly more competent and received higher SAT scores than their peers. This characteristic likely remains with a person for life. While this study seems simplistic, the findings outline some of the foundational differences in individual traits that can predict success.

23. The Monster Study

Study conducted by: wendell johnson.

Study Conducted in 1939 at the University of Iowa

Experiment Details: The Monster Study received this negative title due to the unethical methods that were used to determine the effects of positive and negative speech therapy on children.

Wendell Johnson of the University of Iowa selected 22 orphaned children, some with stutters and some without. The children were in two groups. The group of children with stutters was placed in positive speech therapy, where they were praised for their fluency. The non-stutterers were placed in negative speech therapy, where they were disparaged for every mistake in grammar that they made.

As a result of the experiment, some of the children who received negative speech therapy suffered psychological effects and retained speech problems for the rest of their lives. They were examples of the significance of positive reinforcement in education.

The initial goal of the study was to investigate positive and negative speech therapy. However, the implication spanned much further into methods of teaching for young children.

24. Violinist at the Metro Experiment

Study conducted by: staff at the washington post.

Study Conducted in 2007 at a Washington D.C. Metro Train Station

Grammy-winning musician, Joshua Bell

During the study, pedestrians rushed by without realizing that the musician playing at the entrance to the metro stop was Grammy-winning musician, Joshua Bell. Two days before playing in the subway, he sold out at a theater in Boston where the seats average $100. He played one of the most intricate pieces ever written with a violin worth 3.5 million dollars. In the 45 minutes the musician played his violin, only 6 people stopped and stayed for a while. Around 20 gave him money, but continued to walk their normal pace. He collected $32.

The study and the subsequent article organized by the Washington Post was part of a social experiment looking at:

  • the priorities of people

Gene Weingarten wrote about the social experiment: “In a banal setting at an inconvenient time, would beauty transcend?” Later he won a Pulitzer Prize for his story. Some of the questions the article addresses are:

  • Do we perceive beauty?
  • Do we stop to appreciate it?
  • Do we recognize the talent in an unexpected context?

As it turns out, many of us are not nearly as perceptive to our environment as we might like to think.

25. Visual Cliff Experiment

Study conducted by: eleanor gibson and richard walk.

Study Conducted in 1959 at Cornell University

Experiment Details: In 1959, psychologists Eleanor Gibson and Richard Walk set out to study depth perception in infants. They wanted to know if depth perception is a learned behavior or if it is something that we are born with. To study this, Gibson and Walk conducted the visual cliff experiment.

They studied 36 infants between the ages of six and 14 months, all of whom could crawl. The infants were placed one at a time on a visual cliff. A visual cliff was created using a large glass table that was raised about a foot off the floor. Half of the glass table had a checker pattern underneath in order to create the appearance of a ‘shallow side.’

In order to create a ‘deep side,’ a checker pattern was created on the floor; this side is the visual cliff. The placement of the checker pattern on the floor creates the illusion of a sudden drop-off. Researchers placed a foot-wide centerboard between the shallow side and the deep side. Gibson and Walk found the following:

  • Nine of the infants did not move off the centerboard.
  • All of the 27 infants who did move crossed into the shallow side when their mothers called them from the shallow side.
  • Three of the infants crawled off the visual cliff toward their mother when called from the deep side.
  • When called from the deep side, the remaining 24 children either crawled to the shallow side or cried because they could not cross the visual cliff and make it to their mother.

What this study helped demonstrate is that depth perception is likely an inborn train in humans.

Among these experiments and psychological tests, we see boundaries pushed and theories taking on a life of their own. It is through the endless stream of psychological experimentation that we can see simple hypotheses become guiding theories for those in this field. The greater field of psychology became a formal field of experimental study in 1879, when Wilhelm Wundt established the first laboratory dedicated solely to psychological research in Leipzig, Germany. Wundt was the first person to refer to himself as a psychologist. Since 1879, psychology has grown into a massive collection of:

  • methods of practice

It’s also a specialty area in the field of healthcare. None of this would have been possible without these and many other important psychological experiments that have stood the test of time.

  • 20 Most Unethical Experiments in Psychology
  • What Careers are in Experimental Psychology?
  • 10 Things to Know About the Psychology of Psychotherapy

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About the Author

After earning a Bachelor of Arts in Psychology from Rutgers University and then a Master of Science in Clinical and Forensic Psychology from Drexel University, Kristen began a career as a therapist at two prisons in Philadelphia. At the same time she volunteered as a rape crisis counselor, also in Philadelphia. After a few years in the field she accepted a teaching position at a local college where she currently teaches online psychology courses. Kristen began writing in college and still enjoys her work as a writer, editor, professor and mother.

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Experimental Method In Psychology

Saul McLeod, PhD

Editor-in-Chief for Simply Psychology

BSc (Hons) Psychology, MRes, PhD, University of Manchester

Saul McLeod, PhD., is a qualified psychology teacher with over 18 years of experience in further and higher education. He has been published in peer-reviewed journals, including the Journal of Clinical Psychology.

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Olivia Guy-Evans, MSc

Associate Editor for Simply Psychology

BSc (Hons) Psychology, MSc Psychology of Education

Olivia Guy-Evans is a writer and associate editor for Simply Psychology. She has previously worked in healthcare and educational sectors.

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The experimental method involves the manipulation of variables to establish cause-and-effect relationships. The key features are controlled methods and the random allocation of participants into controlled and experimental groups .

What is an Experiment?

An experiment is an investigation in which a hypothesis is scientifically tested. An independent variable (the cause) is manipulated in an experiment, and the dependent variable (the effect) is measured; any extraneous variables are controlled.

An advantage is that experiments should be objective. The researcher’s views and opinions should not affect a study’s results. This is good as it makes the data more valid  and less biased.

There are three types of experiments you need to know:

1. Lab Experiment

A laboratory experiment in psychology is a research method in which the experimenter manipulates one or more independent variables and measures the effects on the dependent variable under controlled conditions.

A laboratory experiment is conducted under highly controlled conditions (not necessarily a laboratory) where accurate measurements are possible.

The researcher uses a standardized procedure to determine where the experiment will take place, at what time, with which participants, and in what circumstances.

Participants are randomly allocated to each independent variable group.

Examples are Milgram’s experiment on obedience and  Loftus and Palmer’s car crash study .

  • Strength : It is easier to replicate (i.e., copy) a laboratory experiment. This is because a standardized procedure is used.
  • Strength : They allow for precise control of extraneous and independent variables. This allows a cause-and-effect relationship to be established.
  • Limitation : The artificiality of the setting may produce unnatural behavior that does not reflect real life, i.e., low ecological validity. This means it would not be possible to generalize the findings to a real-life setting.
  • Limitation : Demand characteristics or experimenter effects may bias the results and become confounding variables .

2. Field Experiment

A field experiment is a research method in psychology that takes place in a natural, real-world setting. It is similar to a laboratory experiment in that the experimenter manipulates one or more independent variables and measures the effects on the dependent variable.

However, in a field experiment, the participants are unaware they are being studied, and the experimenter has less control over the extraneous variables .

Field experiments are often used to study social phenomena, such as altruism, obedience, and persuasion. They are also used to test the effectiveness of interventions in real-world settings, such as educational programs and public health campaigns.

An example is Holfing’s hospital study on obedience .

  • Strength : behavior in a field experiment is more likely to reflect real life because of its natural setting, i.e., higher ecological validity than a lab experiment.
  • Strength : Demand characteristics are less likely to affect the results, as participants may not know they are being studied. This occurs when the study is covert.
  • Limitation : There is less control over extraneous variables that might bias the results. This makes it difficult for another researcher to replicate the study in exactly the same way.

3. Natural Experiment

A natural experiment in psychology is a research method in which the experimenter observes the effects of a naturally occurring event or situation on the dependent variable without manipulating any variables.

Natural experiments are conducted in the day (i.e., real life) environment of the participants, but here, the experimenter has no control over the independent variable as it occurs naturally in real life.

Natural experiments are often used to study psychological phenomena that would be difficult or unethical to study in a laboratory setting, such as the effects of natural disasters, policy changes, or social movements.

For example, Hodges and Tizard’s attachment research (1989) compared the long-term development of children who have been adopted, fostered, or returned to their mothers with a control group of children who had spent all their lives in their biological families.

Here is a fictional example of a natural experiment in psychology:

Researchers might compare academic achievement rates among students born before and after a major policy change that increased funding for education.

In this case, the independent variable is the timing of the policy change, and the dependent variable is academic achievement. The researchers would not be able to manipulate the independent variable, but they could observe its effects on the dependent variable.

  • Strength : behavior in a natural experiment is more likely to reflect real life because of its natural setting, i.e., very high ecological validity.
  • Strength : Demand characteristics are less likely to affect the results, as participants may not know they are being studied.
  • Strength : It can be used in situations in which it would be ethically unacceptable to manipulate the independent variable, e.g., researching stress .
  • Limitation : They may be more expensive and time-consuming than lab experiments.
  • Limitation : There is no control over extraneous variables that might bias the results. This makes it difficult for another researcher to replicate the study in exactly the same way.

Key Terminology

Ecological validity.

The degree to which an investigation represents real-life experiences.

Experimenter effects

These are the ways that the experimenter can accidentally influence the participant through their appearance or behavior.

Demand characteristics

The clues in an experiment lead the participants to think they know what the researcher is looking for (e.g., the experimenter’s body language).

Independent variable (IV)

The variable the experimenter manipulates (i.e., changes) is assumed to have a direct effect on the dependent variable.

Dependent variable (DV)

Variable the experimenter measures. This is the outcome (i.e., the result) of a study.

Extraneous variables (EV)

All variables which are not independent variables but could affect the results (DV) of the experiment. EVs should be controlled where possible.

Confounding variables

Variable(s) that have affected the results (DV), apart from the IV. A confounding variable could be an extraneous variable that has not been controlled.

Random Allocation

Randomly allocating participants to independent variable conditions means that all participants should have an equal chance of participating in each condition.

The principle of random allocation is to avoid bias in how the experiment is carried out and limit the effects of participant variables.

Order effects

Changes in participants’ performance due to their repeating the same or similar test more than once. Examples of order effects include:

(i) practice effect: an improvement in performance on a task due to repetition, for example, because of familiarity with the task;

(ii) fatigue effect: a decrease in performance of a task due to repetition, for example, because of boredom or tiredness.

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6.2 Experimental Design

Learning objectives.

  • Explain the difference between between-subjects and within-subjects experiments, list some of the pros and cons of each approach, and decide which approach to use to answer a particular research question.
  • Define random assignment, distinguish it from random sampling, explain its purpose in experimental research, and use some simple strategies to implement it.
  • Define what a control condition is, explain its purpose in research on treatment effectiveness, and describe some alternative types of control conditions.
  • Define several types of carryover effect, give examples of each, and explain how counterbalancing helps to deal with them.

In this section, we look at some different ways to design an experiment. The primary distinction we will make is between approaches in which each participant experiences one level of the independent variable and approaches in which each participant experiences all levels of the independent variable. The former are called between-subjects experiments and the latter are called within-subjects experiments.

Between-Subjects Experiments

In a between-subjects experiment , each participant is tested in only one condition. For example, a researcher with a sample of 100 college students might assign half of them to write about a traumatic event and the other half write about a neutral event. Or a researcher with a sample of 60 people with severe agoraphobia (fear of open spaces) might assign 20 of them to receive each of three different treatments for that disorder. It is essential in a between-subjects experiment that the researcher assign participants to conditions so that the different groups are, on average, highly similar to each other. Those in a trauma condition and a neutral condition, for example, should include a similar proportion of men and women, and they should have similar average intelligence quotients (IQs), similar average levels of motivation, similar average numbers of health problems, and so on. This is a matter of controlling these extraneous participant variables across conditions so that they do not become confounding variables.

Random Assignment

The primary way that researchers accomplish this kind of control of extraneous variables across conditions is called random assignment , which means using a random process to decide which participants are tested in which conditions. Do not confuse random assignment with random sampling. Random sampling is a method for selecting a sample from a population, and it is rarely used in psychological research. Random assignment is a method for assigning participants in a sample to the different conditions, and it is an important element of all experimental research in psychology and other fields too.

In its strictest sense, random assignment should meet two criteria. One is that each participant has an equal chance of being assigned to each condition (e.g., a 50% chance of being assigned to each of two conditions). The second is that each participant is assigned to a condition independently of other participants. Thus one way to assign participants to two conditions would be to flip a coin for each one. If the coin lands heads, the participant is assigned to Condition A, and if it lands tails, the participant is assigned to Condition B. For three conditions, one could use a computer to generate a random integer from 1 to 3 for each participant. If the integer is 1, the participant is assigned to Condition A; if it is 2, the participant is assigned to Condition B; and if it is 3, the participant is assigned to Condition C. In practice, a full sequence of conditions—one for each participant expected to be in the experiment—is usually created ahead of time, and each new participant is assigned to the next condition in the sequence as he or she is tested. When the procedure is computerized, the computer program often handles the random assignment.

One problem with coin flipping and other strict procedures for random assignment is that they are likely to result in unequal sample sizes in the different conditions. Unequal sample sizes are generally not a serious problem, and you should never throw away data you have already collected to achieve equal sample sizes. However, for a fixed number of participants, it is statistically most efficient to divide them into equal-sized groups. It is standard practice, therefore, to use a kind of modified random assignment that keeps the number of participants in each group as similar as possible. One approach is block randomization . In block randomization, all the conditions occur once in the sequence before any of them is repeated. Then they all occur again before any of them is repeated again. Within each of these “blocks,” the conditions occur in a random order. Again, the sequence of conditions is usually generated before any participants are tested, and each new participant is assigned to the next condition in the sequence. Table 6.2 “Block Randomization Sequence for Assigning Nine Participants to Three Conditions” shows such a sequence for assigning nine participants to three conditions. The Research Randomizer website ( http://www.randomizer.org ) will generate block randomization sequences for any number of participants and conditions. Again, when the procedure is computerized, the computer program often handles the block randomization.

Table 6.2 Block Randomization Sequence for Assigning Nine Participants to Three Conditions

Participant Condition
4 B
5 C
6 A

Random assignment is not guaranteed to control all extraneous variables across conditions. It is always possible that just by chance, the participants in one condition might turn out to be substantially older, less tired, more motivated, or less depressed on average than the participants in another condition. However, there are some reasons that this is not a major concern. One is that random assignment works better than one might expect, especially for large samples. Another is that the inferential statistics that researchers use to decide whether a difference between groups reflects a difference in the population takes the “fallibility” of random assignment into account. Yet another reason is that even if random assignment does result in a confounding variable and therefore produces misleading results, this is likely to be detected when the experiment is replicated. The upshot is that random assignment to conditions—although not infallible in terms of controlling extraneous variables—is always considered a strength of a research design.

Treatment and Control Conditions

Between-subjects experiments are often used to determine whether a treatment works. In psychological research, a treatment is any intervention meant to change people’s behavior for the better. This includes psychotherapies and medical treatments for psychological disorders but also interventions designed to improve learning, promote conservation, reduce prejudice, and so on. To determine whether a treatment works, participants are randomly assigned to either a treatment condition , in which they receive the treatment, or a control condition , in which they do not receive the treatment. If participants in the treatment condition end up better off than participants in the control condition—for example, they are less depressed, learn faster, conserve more, express less prejudice—then the researcher can conclude that the treatment works. In research on the effectiveness of psychotherapies and medical treatments, this type of experiment is often called a randomized clinical trial .

There are different types of control conditions. In a no-treatment control condition , participants receive no treatment whatsoever. One problem with this approach, however, is the existence of placebo effects. A placebo is a simulated treatment that lacks any active ingredient or element that should make it effective, and a placebo effect is a positive effect of such a treatment. Many folk remedies that seem to work—such as eating chicken soup for a cold or placing soap under the bedsheets to stop nighttime leg cramps—are probably nothing more than placebos. Although placebo effects are not well understood, they are probably driven primarily by people’s expectations that they will improve. Having the expectation to improve can result in reduced stress, anxiety, and depression, which can alter perceptions and even improve immune system functioning (Price, Finniss, & Benedetti, 2008).

Placebo effects are interesting in their own right (see Note 6.28 “The Powerful Placebo” ), but they also pose a serious problem for researchers who want to determine whether a treatment works. Figure 6.2 “Hypothetical Results From a Study Including Treatment, No-Treatment, and Placebo Conditions” shows some hypothetical results in which participants in a treatment condition improved more on average than participants in a no-treatment control condition. If these conditions (the two leftmost bars in Figure 6.2 “Hypothetical Results From a Study Including Treatment, No-Treatment, and Placebo Conditions” ) were the only conditions in this experiment, however, one could not conclude that the treatment worked. It could be instead that participants in the treatment group improved more because they expected to improve, while those in the no-treatment control condition did not.

Figure 6.2 Hypothetical Results From a Study Including Treatment, No-Treatment, and Placebo Conditions

Hypothetical Results From a Study Including Treatment, No-Treatment, and Placebo Conditions

Fortunately, there are several solutions to this problem. One is to include a placebo control condition , in which participants receive a placebo that looks much like the treatment but lacks the active ingredient or element thought to be responsible for the treatment’s effectiveness. When participants in a treatment condition take a pill, for example, then those in a placebo control condition would take an identical-looking pill that lacks the active ingredient in the treatment (a “sugar pill”). In research on psychotherapy effectiveness, the placebo might involve going to a psychotherapist and talking in an unstructured way about one’s problems. The idea is that if participants in both the treatment and the placebo control groups expect to improve, then any improvement in the treatment group over and above that in the placebo control group must have been caused by the treatment and not by participants’ expectations. This is what is shown by a comparison of the two outer bars in Figure 6.2 “Hypothetical Results From a Study Including Treatment, No-Treatment, and Placebo Conditions” .

Of course, the principle of informed consent requires that participants be told that they will be assigned to either a treatment or a placebo control condition—even though they cannot be told which until the experiment ends. In many cases the participants who had been in the control condition are then offered an opportunity to have the real treatment. An alternative approach is to use a waitlist control condition , in which participants are told that they will receive the treatment but must wait until the participants in the treatment condition have already received it. This allows researchers to compare participants who have received the treatment with participants who are not currently receiving it but who still expect to improve (eventually). A final solution to the problem of placebo effects is to leave out the control condition completely and compare any new treatment with the best available alternative treatment. For example, a new treatment for simple phobia could be compared with standard exposure therapy. Because participants in both conditions receive a treatment, their expectations about improvement should be similar. This approach also makes sense because once there is an effective treatment, the interesting question about a new treatment is not simply “Does it work?” but “Does it work better than what is already available?”

The Powerful Placebo

Many people are not surprised that placebos can have a positive effect on disorders that seem fundamentally psychological, including depression, anxiety, and insomnia. However, placebos can also have a positive effect on disorders that most people think of as fundamentally physiological. These include asthma, ulcers, and warts (Shapiro & Shapiro, 1999). There is even evidence that placebo surgery—also called “sham surgery”—can be as effective as actual surgery.

Medical researcher J. Bruce Moseley and his colleagues conducted a study on the effectiveness of two arthroscopic surgery procedures for osteoarthritis of the knee (Moseley et al., 2002). The control participants in this study were prepped for surgery, received a tranquilizer, and even received three small incisions in their knees. But they did not receive the actual arthroscopic surgical procedure. The surprising result was that all participants improved in terms of both knee pain and function, and the sham surgery group improved just as much as the treatment groups. According to the researchers, “This study provides strong evidence that arthroscopic lavage with or without débridement [the surgical procedures used] is not better than and appears to be equivalent to a placebo procedure in improving knee pain and self-reported function” (p. 85).

Doctors treating a patient in Surgery

Research has shown that patients with osteoarthritis of the knee who receive a “sham surgery” experience reductions in pain and improvement in knee function similar to those of patients who receive a real surgery.

Army Medicine – Surgery – CC BY 2.0.

Within-Subjects Experiments

In a within-subjects experiment , each participant is tested under all conditions. Consider an experiment on the effect of a defendant’s physical attractiveness on judgments of his guilt. Again, in a between-subjects experiment, one group of participants would be shown an attractive defendant and asked to judge his guilt, and another group of participants would be shown an unattractive defendant and asked to judge his guilt. In a within-subjects experiment, however, the same group of participants would judge the guilt of both an attractive and an unattractive defendant.

The primary advantage of this approach is that it provides maximum control of extraneous participant variables. Participants in all conditions have the same mean IQ, same socioeconomic status, same number of siblings, and so on—because they are the very same people. Within-subjects experiments also make it possible to use statistical procedures that remove the effect of these extraneous participant variables on the dependent variable and therefore make the data less “noisy” and the effect of the independent variable easier to detect. We will look more closely at this idea later in the book.

Carryover Effects and Counterbalancing

The primary disadvantage of within-subjects designs is that they can result in carryover effects. A carryover effect is an effect of being tested in one condition on participants’ behavior in later conditions. One type of carryover effect is a practice effect , where participants perform a task better in later conditions because they have had a chance to practice it. Another type is a fatigue effect , where participants perform a task worse in later conditions because they become tired or bored. Being tested in one condition can also change how participants perceive stimuli or interpret their task in later conditions. This is called a context effect . For example, an average-looking defendant might be judged more harshly when participants have just judged an attractive defendant than when they have just judged an unattractive defendant. Within-subjects experiments also make it easier for participants to guess the hypothesis. For example, a participant who is asked to judge the guilt of an attractive defendant and then is asked to judge the guilt of an unattractive defendant is likely to guess that the hypothesis is that defendant attractiveness affects judgments of guilt. This could lead the participant to judge the unattractive defendant more harshly because he thinks this is what he is expected to do. Or it could make participants judge the two defendants similarly in an effort to be “fair.”

Carryover effects can be interesting in their own right. (Does the attractiveness of one person depend on the attractiveness of other people that we have seen recently?) But when they are not the focus of the research, carryover effects can be problematic. Imagine, for example, that participants judge the guilt of an attractive defendant and then judge the guilt of an unattractive defendant. If they judge the unattractive defendant more harshly, this might be because of his unattractiveness. But it could be instead that they judge him more harshly because they are becoming bored or tired. In other words, the order of the conditions is a confounding variable. The attractive condition is always the first condition and the unattractive condition the second. Thus any difference between the conditions in terms of the dependent variable could be caused by the order of the conditions and not the independent variable itself.

There is a solution to the problem of order effects, however, that can be used in many situations. It is counterbalancing , which means testing different participants in different orders. For example, some participants would be tested in the attractive defendant condition followed by the unattractive defendant condition, and others would be tested in the unattractive condition followed by the attractive condition. With three conditions, there would be six different orders (ABC, ACB, BAC, BCA, CAB, and CBA), so some participants would be tested in each of the six orders. With counterbalancing, participants are assigned to orders randomly, using the techniques we have already discussed. Thus random assignment plays an important role in within-subjects designs just as in between-subjects designs. Here, instead of randomly assigning to conditions, they are randomly assigned to different orders of conditions. In fact, it can safely be said that if a study does not involve random assignment in one form or another, it is not an experiment.

There are two ways to think about what counterbalancing accomplishes. One is that it controls the order of conditions so that it is no longer a confounding variable. Instead of the attractive condition always being first and the unattractive condition always being second, the attractive condition comes first for some participants and second for others. Likewise, the unattractive condition comes first for some participants and second for others. Thus any overall difference in the dependent variable between the two conditions cannot have been caused by the order of conditions. A second way to think about what counterbalancing accomplishes is that if there are carryover effects, it makes it possible to detect them. One can analyze the data separately for each order to see whether it had an effect.

When 9 Is “Larger” Than 221

Researcher Michael Birnbaum has argued that the lack of context provided by between-subjects designs is often a bigger problem than the context effects created by within-subjects designs. To demonstrate this, he asked one group of participants to rate how large the number 9 was on a 1-to-10 rating scale and another group to rate how large the number 221 was on the same 1-to-10 rating scale (Birnbaum, 1999). Participants in this between-subjects design gave the number 9 a mean rating of 5.13 and the number 221 a mean rating of 3.10. In other words, they rated 9 as larger than 221! According to Birnbaum, this is because participants spontaneously compared 9 with other one-digit numbers (in which case it is relatively large) and compared 221 with other three-digit numbers (in which case it is relatively small).

Simultaneous Within-Subjects Designs

So far, we have discussed an approach to within-subjects designs in which participants are tested in one condition at a time. There is another approach, however, that is often used when participants make multiple responses in each condition. Imagine, for example, that participants judge the guilt of 10 attractive defendants and 10 unattractive defendants. Instead of having people make judgments about all 10 defendants of one type followed by all 10 defendants of the other type, the researcher could present all 20 defendants in a sequence that mixed the two types. The researcher could then compute each participant’s mean rating for each type of defendant. Or imagine an experiment designed to see whether people with social anxiety disorder remember negative adjectives (e.g., “stupid,” “incompetent”) better than positive ones (e.g., “happy,” “productive”). The researcher could have participants study a single list that includes both kinds of words and then have them try to recall as many words as possible. The researcher could then count the number of each type of word that was recalled. There are many ways to determine the order in which the stimuli are presented, but one common way is to generate a different random order for each participant.

Between-Subjects or Within-Subjects?

Almost every experiment can be conducted using either a between-subjects design or a within-subjects design. This means that researchers must choose between the two approaches based on their relative merits for the particular situation.

Between-subjects experiments have the advantage of being conceptually simpler and requiring less testing time per participant. They also avoid carryover effects without the need for counterbalancing. Within-subjects experiments have the advantage of controlling extraneous participant variables, which generally reduces noise in the data and makes it easier to detect a relationship between the independent and dependent variables.

A good rule of thumb, then, is that if it is possible to conduct a within-subjects experiment (with proper counterbalancing) in the time that is available per participant—and you have no serious concerns about carryover effects—this is probably the best option. If a within-subjects design would be difficult or impossible to carry out, then you should consider a between-subjects design instead. For example, if you were testing participants in a doctor’s waiting room or shoppers in line at a grocery store, you might not have enough time to test each participant in all conditions and therefore would opt for a between-subjects design. Or imagine you were trying to reduce people’s level of prejudice by having them interact with someone of another race. A within-subjects design with counterbalancing would require testing some participants in the treatment condition first and then in a control condition. But if the treatment works and reduces people’s level of prejudice, then they would no longer be suitable for testing in the control condition. This is true for many designs that involve a treatment meant to produce long-term change in participants’ behavior (e.g., studies testing the effectiveness of psychotherapy). Clearly, a between-subjects design would be necessary here.

Remember also that using one type of design does not preclude using the other type in a different study. There is no reason that a researcher could not use both a between-subjects design and a within-subjects design to answer the same research question. In fact, professional researchers often do exactly this.

Key Takeaways

  • Experiments can be conducted using either between-subjects or within-subjects designs. Deciding which to use in a particular situation requires careful consideration of the pros and cons of each approach.
  • Random assignment to conditions in between-subjects experiments or to orders of conditions in within-subjects experiments is a fundamental element of experimental research. Its purpose is to control extraneous variables so that they do not become confounding variables.
  • Experimental research on the effectiveness of a treatment requires both a treatment condition and a control condition, which can be a no-treatment control condition, a placebo control condition, or a waitlist control condition. Experimental treatments can also be compared with the best available alternative.

Discussion: For each of the following topics, list the pros and cons of a between-subjects and within-subjects design and decide which would be better.

  • You want to test the relative effectiveness of two training programs for running a marathon.
  • Using photographs of people as stimuli, you want to see if smiling people are perceived as more intelligent than people who are not smiling.
  • In a field experiment, you want to see if the way a panhandler is dressed (neatly vs. sloppily) affects whether or not passersby give him any money.
  • You want to see if concrete nouns (e.g., dog ) are recalled better than abstract nouns (e.g., truth ).
  • Discussion: Imagine that an experiment shows that participants who receive psychodynamic therapy for a dog phobia improve more than participants in a no-treatment control group. Explain a fundamental problem with this research design and at least two ways that it might be corrected.

Birnbaum, M. H. (1999). How to show that 9 > 221: Collect judgments in a between-subjects design. Psychological Methods, 4 , 243–249.

Moseley, J. B., O’Malley, K., Petersen, N. J., Menke, T. J., Brody, B. A., Kuykendall, D. H., … Wray, N. P. (2002). A controlled trial of arthroscopic surgery for osteoarthritis of the knee. The New England Journal of Medicine, 347 , 81–88.

Price, D. D., Finniss, D. G., & Benedetti, F. (2008). A comprehensive review of the placebo effect: Recent advances and current thought. Annual Review of Psychology, 59 , 565–590.

Shapiro, A. K., & Shapiro, E. (1999). The powerful placebo: From ancient priest to modern physician . Baltimore, MD: Johns Hopkins University Press.

Research Methods in Psychology Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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7 Famous Psychology Experiments

Picture of a piece of art used for psychological experiments

Many famous experiments studying human behavior have impacted our fundamental understanding of psychology. Though some could not be repeated today due to breaches in ethical boundaries, that does not diminish the significance of those psychological studies. Some of these important findings include a greater awareness of depression and its symptoms, how people learn behaviors through the process of association and how individuals conform to a group.

Below, we take a look at seven famous psychological experiments that greatly influenced the field of psychology and our understanding of human behavior.

The Little Albert Experiment, 1920

A John’s Hopkins University professor, Dr. John B. Watson, and a graduate student wanted to test a learning process called classical conditioning. Classical conditioning involves learning involuntary or automatic behaviors by association, and Dr. Watson thought it formed the bedrock of human psychology.

A nine-month-old toddler, dubbed “Albert B,” was volunteered for Dr. Watson and Rosalie Rayner ‘s experiment. Albert played with white furry objects, and at first, the toddler displayed joy and affection. Over time, as he played with the objects, Dr. Watson would make a loud noise behind the child’s head to frighten him. After numerous trials, Albert was conditioned to be afraid when he saw white furry objects.

The study proved that humans could be conditioned to enjoy or fear something, which many psychologists believe could explain why people have irrational fears and how they may have developed early in life. This is a great example of experimental study psychology.

Stanford Prison Experiment, 1971

Stanford professor Philip Zimbardo wanted to learn how individuals conformed to societal roles. He wondered, for example, whether the tense relationship between prison guards and inmates in jails had more to do with the personalities of each or the environment.

During Zimbardo’s experiment , 24 male college students were assigned to be either a prisoner or a guard. The prisoners were held in a makeshift prison inside the basement of Stanford’s psychology department. They went through a standard booking process designed to take away their individuality and make them feel anonymous. Guards were given eight-hour shifts and tasked to treat the prisoners just like they would in real life.

Zimbardo found rather quickly that both the guards and prisoners fully adapted to their roles; in fact, he had to shut down the experiment after six days because it became too dangerous. Zimbardo even admitted he began thinking of himself as a police superintendent rather than a psychologist. The study confirmed that people will conform to the social roles they’re expected to play, especially overly stereotyped ones such as prison guards.

“We realized how ordinary people could be readily transformed from the good Dr. Jekyll to the evil Mr. Hyde,” Zimbardo wrote.

The Asch Conformity Study, 1951

Solomon Asch, a Polish-American social psychologist, was determined to see whether an individual would conform to a group’s decision, even if the individual knew it was incorrect. Conformity is defined by the American Psychological Association as the adjustment of a person’s opinions or thoughts so that they fall closer in line with those of other people or the normative standards of a social group or situation.

In his experiment , Asch selected 50 male college students to participate in a “vision test.” Individuals would have to determine which line on a card was longer. However, the individuals at the center of the experiment did not know that the other people taking the test were actors following scripts, and at times selected the wrong answer on purpose. Asch found that, on average over 12 trials, nearly one-third of the naive participants conformed with the incorrect majority, and only 25 percent never conformed to the incorrect majority. In the control group that featured only the participants and no actors, less than one percent of participants ever chose the wrong answer.

Asch’s experiment showed that people will conform to groups to fit in (normative influence) because of the belief that the group was better informed than the individual. This explains why some people change behaviors or beliefs when in a new group or social setting, even when it goes against past behaviors or beliefs.

The Bobo Doll Experiment, 1961, 1963

Stanford University professor Albert Bandura wanted to put the social learning theory into action. Social learning theory suggests that people can acquire new behaviors “through direct experience or by observing the behavior of others.” Using a Bobo doll , which is a blow-up toy in the shape of a life-size bowling pin, Bandura and his team tested whether children witnessing acts of aggression would copy them.

Bandura and two colleagues selected 36 boys and 36 girls between the ages of 3 and 6 from the Stanford University nursery and split them into three groups of 24. One group watched adults behaving aggressively toward the Bobo doll. In some cases, the adult subjects hit the doll with a hammer or threw it in the air. Another group was shown an adult playing with the Bobo doll in a non-aggressive manner, and the last group was not shown a model at all, just the Bobo doll.

After each session, children were taken to a room with toys and studied to see how their play patterns changed. In a room with aggressive toys (a mallet, dart guns, and a Bobo doll) and non-aggressive toys (a tea set, crayons, and plastic farm animals), Bandura and his colleagues observed that children who watched the aggressive adults were more likely to imitate the aggressive responses.

Unexpectedly, Bandura found that female children acted more physically aggressive after watching a male subject and more verbally aggressive after watching a female subject. The results of the study highlight how children learn behaviors from observing others.

The Learned Helplessness Experiment, 1965

Martin Seligman wanted to research a different angle related to Dr. Watson’s study of classical conditioning. In studying conditioning with dogs, Seligman made an astute observation : the subjects, which had already been conditioned to expect a light electric shock if they heard a bell, would sometimes give up after another negative outcome, rather than searching for the positive outcome.

Under normal circumstances, animals will always try to get away from negative outcomes. When Seligman tested his experiment on animals who hadn’t been previously conditioned, the animals attempted to find a positive outcome. Oppositely, the dogs who had been already conditioned to expect a negative response assumed there would be another negative response waiting for them, even in a different situation.

The conditioned dogs’ behavior became known as learned helplessness, the idea that some subjects won’t try to get out of a negative situation because past experiences have forced them to believe they are helpless. The study’s findings shed light on depression and its symptoms in humans.

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The Milgram Experiment, 1963

In the wake of the horrific atrocities carried out by Nazi Germany during World War II, Stanley Milgram wanted to test the levels of obedience to authority. The Yale University professor wanted to study if people would obey commands, even when it conflicted with the person’s conscience.

Participants of the condensed study , 40 males between the ages of 20 and 50, were split into learners and teachers. Though it seemed random, actors were always chosen as the learners, and unsuspecting participants were always the teachers. A learner was strapped to a chair with electrodes in one room while the experimenter äóñ another actor äóñ and a teacher went into another.

The teacher and learner went over a list of word pairs that the learner was told to memorize. When the learner incorrectly paired a set of words together, the teacher would shock the learner. The teacher believed the shocks ranged from mild all the way to life-threatening. In reality, the learner, who intentionally made mistakes, was not being shocked.

As the voltage of the shocks increased and the teachers became aware of the believed pain caused by them, some refused to continue the experiment. After prodding by the experimenter, 65 percent resumed. From the study, Milgram devised the agency theory , which suggests that people allow others to direct their actions because they believe the authority figure is qualified and will accept responsibility for the outcomes. Milgram’s findings help explain how people can make decisions against their own conscience, such as when participating in a war or genocide.

The Halo Effect Experiment, 1977

University of Michigan professors Richard Nisbett and Timothy Wilson were interested in following up a study from 50 years earlier on a concept known as the halo effect . In the 1920s, American psychologist Edward Thorndike researched a phenomenon in the U.S. military that showed cognitive bias. This is an error in how we think that affects how we perceive people and make judgements and decisions based on those perceptions.

In 1977, Nisbett and Wilson tested the halo effect using 118 college students (62 males, 56 females). Students were divided into two groups and were asked to evaluate a male Belgian teacher who spoke English with a heavy accent. Participants were shown one of two videotaped interviews with the teacher on a television monitor. The first interview showed the teacher interacting cordially with students, and the second interview showed the teacher behaving inhospitably. The subjects were then asked to rate the teacher’s physical appearance, mannerisms, and accent on an eight-point scale from appealing to irritating.

Nisbett and Wilson found that on physical appearance alone, 70 percent of the subjects rated the teacher as appealing when he was being respectful and irritating when he was cold. When the teacher was rude, 80 percent of the subjects rated his accent as irritating, as compared to nearly 50 percent when he was being kind.

The updated study on the halo effect shows that cognitive bias isn’t exclusive to a military environment. Cognitive bias can get in the way of making the correct decision, whether it’s during a job interview or deciding whether to buy a product that’s been endorsed by a celebrity we admire.

How Experiments Have Impacted Psychology Today

Contemporary psychologists have built on the findings of these studies to better understand human behaviors, mental illnesses, and the link between the mind and body. For their contributions to psychology, Watson, Bandura, Nisbett and Zimbardo were all awarded Gold Medals for Life Achievement from the American Psychological Foundation. Become part of the next generation of influential psychologists with King University’s online bachelor’s in psychology . Take advantage of King University’s flexible online schedule and complete the major coursework of your degree in as little as 16 months. Plus, as a psychology major, King University will prepare you for graduate school with original research on student projects as you pursue your goal of being a psychologist.

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Psychology Experiment Ideas

Categories Psychology Education

Quick Ideas | Experiment Ideas | Designing Your Experiment | Types of Research

If you are taking a psychology class, you might at some point be asked to design an imaginary experiment or perform an experiment or study. The idea you ultimately choose to use for your psychology experiment may depend upon the number of participants you can find, the time constraints of your project, and limitations in the materials available to you.

Consider these factors before deciding which psychology experiment idea might work for your project.

This article discusses some ideas you might try if you need to perform a psychology experiment or study.

Table of Contents

A Quick List of Experiment Ideas

If you are looking for a quick experiment idea that would be easy to tackle, the following might be some research questions you want to explore:

  • How many items can people hold in short-term memory ?
  • Are people with a Type A personality more stressed than those with a Type B personality?
  • Does listening to upbeat music increase heart rate?
  • Are men or women better at detecting emotions ?
  • Are women or men more likely to experience imposter syndrome ?
  • Will students conform if others in the group all share an opinion that is different from their own?
  • Do people’s heartbeat or breathing rates change in response to certain colors?
  • How much do people rely on nonverbal communication to convey information in a conversation?
  • Do people who score higher on measures of emotional intelligence also score higher on measures of overall well-being?
  • Do more successful people share certain personality traits ?

Most of the following ideas are easily conducted with a small group of participants, who may likely be your classmates. Some of the psychology experiment or study ideas you might want to explore:

Sleep and Short-Term Memory

Does sleep deprivation have an impact on short-term memory ?

Ask participants how much sleep they got the night before and then conduct a task to test short-term memory for items on a list.

Social Media and Mental Health

Is social media usage linked to anxiety or depression?

Ask participants about how many hours a week they use social media sites and then have them complete a depression and anxiety assessment.

Procrastination and Stress

How does procrastination impact student stress levels?

Ask participants about how frequently they procrastinate on their homework and then have them complete an assessment looking at their current stress levels.

Caffeine and Cognition

How does caffeine impact performance on a Stroop test?

In the Stroop test , participants are asked to tell the color of a word, rather than just reading the word. Have a control group consume no caffeine and then complete a Stroop test, and then have an experimental group consume caffeine before completing the same test. Compare results.

Color and Memory

Does the color of text have any impact on memory?

Randomly assign participants to two groups. Have one group memorize words written in black ink for two minutes. Have the second group memorize the same words for the same amount of time, but instead written in red ink. Compare the results.

Weight Bias

How does weight bias influence how people are judged by others?

Find pictures of models in a magazine who look similar, including similar hair and clothing, but who differ in terms of weight. Have participants look at the two models and then ask them to identify which one they think is smarter, wealthier, kinder, and healthier.

Assess how each model was rated and how weight bias may have influenced how they were described by participants.

Music and Exercise

Does music have an effect on how hard people work out?

Have people listen to different styles of music while jogging on a treadmill and measure their walking speed, heart rate, and workout length.

The Halo Effect

How does the Halo Effect influence how people see others?

Show participants pictures of people and ask them to rate the photos in terms of how attractive, kind, intelligent, helpful, and successful the people in the images are.

How does the attractiveness of the person in the photo correlate to how participants rate other qualities? Are attractive people more likely to be perceived as kind, funny, and intelligent?

Eyewitness Testimony

How reliable is eyewitness testimony?

Have participants view video footage of a car crash. Ask some participants to describe how fast the cars were going when they “hit into” each other. Ask other participants to describe how fast the cars were going when they “smashed into” each other.

Give the participants a memory test a few days later and ask them to recall if they saw any broken glass at the accident scene. Compare to see if those in the “smashed into” condition were more likely to report seeing broken glass than those in the “hit into” group.

The experiment is a good illustration of how easily false memories can be triggered.

Simple Psychology Experiment Ideas

If you are looking for a relatively simple psychology experiment idea, here are a few options you might consider.

The Stroop Effect

This classic experiment involves presenting participants with words printed in different colors and asking them to name the color of the ink rather than read the word. Students can manipulate the congruency of the word and the color to test the Stroop effect.

Memory Recall

Students can design a simple experiment to test memory recall by presenting participants with a list of items to remember and then asking them to recall the items after a delay. Students can manipulate the length of the delay or the type of encoding strategy used to see the effect on recall.

Social Conformity

Students can test social conformity by presenting participants with a simple task and manipulating the responses of confederates to see if the participant conforms to the group response.

Selective Attention

Students can design an experiment to test selective attention by presenting participants with a video or audio stimulus and manipulating the presence or absence of a distracting stimulus to see the effect on attention.

Implicit Bias

Students can test implicit bias by presenting participants with a series of words or images and measuring their response time to categorize the stimuli into different categories.

The Primacy/Recency Effect

Students can test the primacy /recency effect by presenting participants with a list of items to remember and manipulating the order of the items to see the effect on recall.

Sleep Deprivation

Students can test the effect of sleep deprivation on cognitive performance by comparing the performance of participants who have had a full night’s sleep to those who have been deprived of sleep.

These are just a few examples of simple psychology experiment ideas for students. The specific experiment will depend on the research question and resources available.

Elements of a Good Psychology Experiment

Finding psychology experiment ideas is not necessarily difficult, but finding a good experimental or study topic that is right for your needs can be a little tough. You need to find something that meets the guidelines and, perhaps most importantly, is approved by your instructor.

Requirements may vary, but you need to ensure that your experiment, study, or survey is:

  • Easy to set up and carry out
  • Easy to find participants willing to take part
  • Free of any ethical concerns

In some cases, you may need to present your idea to your school’s institutional review board before you begin to obtain permission to work with human participants.

Consider Your Own Interests

At some point in your life, you have likely pondered why people behave in certain ways. Or wondered why certain things seem to always happen. Your own interests can be a rich source of ideas for your psychology experiments.

As you are trying to come up with a topic or hypothesis, try focusing on the subjects that fascinate you the most. If you have a particular interest in a topic, look for ideas that answer questions about the topic that you and others may have. Examples of topics you might choose to explore include:

  • Development
  • Personality
  • Social behavior

This can be a fun opportunity to investigate something that appeals to your interests.

Read About Classic Experiments

Sometimes reviewing classic psychological experiments that have been done in the past can give you great ideas for your own psychology experiments. For example, the false memory experiment above is inspired by the classic memory study conducted by Elizabeth Loftus.

Textbooks can be a great place to start looking for topics, but you might want to expand your search to research journals. When you find a study that sparks your interest, read through the discussion section. Researchers will often indicate ideas for future directions that research could take.

Ask Your Instructor

Your professor or instructor is often the best person to consult for advice right from the start.

In most cases, you will probably receive fairly detailed instructions about your assignment. This may include information about the sort of topic you can choose or perhaps the type of experiment or study on which you should focus.

If your instructor does not assign a specific subject area to explore, it is still a great idea to talk about your ideas and get feedback before you get too invested in your topic idea. You will need your teacher’s permission to proceed with your experiment anyway, so now is a great time to open a dialogue and get some good critical feedback.

Experiments vs. Other Types of Research

One thing to note, many of the ideas found here are actually examples of surveys or correlational studies .

For something to qualify as a tru e experiment, there must be manipulation of an independent variable .

For many students, conducting an actual experiment may be outside the scope of their project or may not be permitted by their instructor, school, or institutional review board.

If your assignment or project requires you to conduct a true experiment that involves controlling and manipulating an independent variable, you will need to take care to choose a topic that will work within the guidelines of your assignment.

Types of Psychology Experiments

There are many different types of psychology experiments that students could perform. Examples of psychological research methods you might use include:

Correlational Study

This type of study examines the relationship between two variables. Students could collect data on two variables of interest, such as stress and academic performance, and see if there is a correlation between the two.

Experimental Study

In an experimental study, students manipulate one variable and observe the effect on another variable. For example, students could manipulate the type of music participants listen to and observe its effect on their mood.

Observational Study

Observational studies involve observing behavior in a natural setting . Students could observe how people interact in a public space and analyze the patterns they see.

Survey Study

Students could design a survey to collect data on a specific topic, such as attitudes toward social media, and analyze the results.

A case study involves in-depth analysis of a single individual or group. Students could conduct a case study of a person with a particular disorder, such as anxiety or depression, and examine their experiences and treatment options.

Quasi-Experimental Study

Quasi-experimental studies are similar to experimental studies, but participants are not randomly assigned to groups. Students could investigate the effects of a treatment or intervention on a particular group, such as a classroom of students who receive a new teaching method.

Longitudinal Study

Longitudinal studies involve following participants over an extended period of time. Students could conduct a longitudinal study on the development of language skills in children or the effects of aging on cognitive abilities.

These are just a few examples of the many different types of psychology experiments that students could perform. The specific type of experiment will depend on the research question and the resources available.

Steps for Doing a Psychology Experiment

When conducting a psychology experiment, students should follow several important steps. Here is a general outline of the process:

Define the Research Question

Before conducting an experiment, students should define the research question they are trying to answer. This will help them to focus their study and determine the variables they need to manipulate and measure.

Develop a Hypothesis

Based on the research question, students should develop a hypothesis that predicts the experiment’s outcome. The hypothesis should be testable and measurable.

Select Participants

Students should select participants who meet the criteria for the study. Participants should be informed about the study and give informed consent to participate.

Design the Experiment

Students should design the experiment to test their hypothesis. This includes selecting the appropriate variables, creating a plan for manipulating and measuring them, and determining the appropriate control conditions.

Collect Data

Once the experiment is designed, students should collect data by following the procedures they have developed. They should record all data accurately and completely.

Analyze the Data

After collecting the data, students should analyze it to determine if their hypothesis was supported or not. They can use statistical analyses to determine if there are significant differences between groups or if there are correlations between variables.

Interpret the Results

Based on the analysis, students should interpret the results and draw conclusions about their hypothesis. They should consider the study’s limitations and their findings’ implications.

Report the Results

Finally, students should report the results of their study. This may include writing a research paper or presenting their findings in a poster or oral presentation.

Britt MA. Psych Experiments . Avon, MA: Adams Media; 2007.

Martin DW. Doing Psychology Experiments. Belmont, CA: Cengage Learning; 2008.

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10 Real-Life Experimental Research Examples

10 Real-Life Experimental Research Examples

Chris Drew (PhD)

Dr. Chris Drew is the founder of the Helpful Professor. He holds a PhD in education and has published over 20 articles in scholarly journals. He is the former editor of the Journal of Learning Development in Higher Education. [Image Descriptor: Photo of Chris]

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experimental reseasrch examples and definition, explained below

Experimental research is research that involves using a scientific approach to examine research variables.

Below are some famous experimental research examples. Some of these studies were conducted quite a long time ago. Some were so controversial that they would never be attempted today. And some were so unethical that they would never be permitted again.

A few of these studies have also had very practical implications for modern society involving criminal investigations, the impact of television and the media, and the power of authority figures.

Examples of Experimental Research

1. pavlov’s dog: classical conditioning.

Dr. Ivan Pavlov was a physiologist studying animal digestive systems in the 1890s. In one study, he presented food to a dog and then collected its salivatory juices via a tube attached to the inside of the animal’s mouth.

As he was conducting his experiments, an annoying thing kept happening; every time his assistant would enter the lab with a bowl of food for the experiment, the dog would start to salivate at the sound of the assistant’s footsteps.

Although this disrupted his experimental procedures, eventually, it dawned on Pavlov that something else was to be learned from this problem.

Pavlov learned that animals could be conditioned into responding on a physiological level to various stimuli, such as food, or even the sound of the assistant bringing the food down the hall.

Hence, the creation of the theory of classical conditioning. One of the most influential theories in psychology still to this day.

2. Bobo Doll Experiment: Observational Learning

Dr. Albert Bandura conducted one of the most influential studies in psychology in the 1960s at Stanford University.

His intention was to demonstrate that cognitive processes play a fundamental role in learning. At the time, Behaviorism was the predominant theoretical perspective, which completely rejected all inferences to constructs not directly observable .

So, Bandura made two versions of a video. In version #1, an adult behaved aggressively with a Bobo doll by throwing it around the room and striking it with a wooden mallet. In version #2, the adult played gently with the doll by carrying it around to different parts of the room and pushing it gently.

After showing children one of the two versions, they were taken individually to a room that had a Bobo doll. Their behavior was observed and the results indicated that children that watched version #1 of the video were far more aggressive than those that watched version #2.

Not only did Bandura’s Bobo doll study form the basis of his social learning theory, it also helped start the long-lasting debate about the harmful effects of television on children.

Worth Checking Out: What’s the Difference between Experimental and Observational Studies?

3. The Asch Study: Conformity  

Dr. Solomon Asch was interested in conformity and the power of group pressure. His study was quite simple. Different groups of students were shown lines of varying lengths and asked, “which line is longest.”

However, out of each group, only one was an actual participant. All of the others in the group were working with Asch and instructed to say that one of the shorter lines was actually the longest.

Nearly every time, the real participant gave an answer that was clearly wrong, but the same as the rest of the group.

The study is one of the most famous in psychology because it demonstrated the power of social pressure so clearly.  

4. Car Crash Experiment: Leading Questions

In 1974, Dr. Elizabeth Loftus and her undergraduate student John Palmer designed a study to examine how fallible human judgement is under certain conditions.

They showed groups of research participants videos that depicted accidents between two cars. Later, the participants were asked to estimate the rate of speed of the cars.

Here’s the interesting part. All participants were asked the same question with the exception of a single word: “How fast were the two cars going when they ______into each other?” The word in the blank varied in its implied severity.

Participants’ estimates were completely affected by the word in the blank. When the word “smashed” was used, participants estimated the cars were going much faster than when the word “contacted” was used. 

This line of research has had a huge impact on law enforcement interrogation practices, line-up procedures, and the credibility of eyewitness testimony .

5. The 6 Universal Emotions

The research by Dr. Paul Ekman has been influential in the study of emotions. His early research revealed that all human beings, regardless of culture, experience the same 6 basic emotions: happiness, sadness, disgust, fear, surprise, and anger.

In the late 1960s, Ekman traveled to Papua New Guinea. He approached a tribe of people that were extremely isolated from modern culture. With the help of a guide, he would describe different situations to individual members and take a photo of their facial expressions.

The situations included: if a good friend had come; their child had just died; they were about to get into a fight; or had just stepped on a dead pig.

The facial expressions of this highly isolated tribe were nearly identical to those displayed by people in his studies in California.

6. The Little Albert Study: Development of Phobias  

Dr. John Watson and Dr. Rosalie Rayner sought to demonstrate how irrational fears were developed.

Their study involved showing a white rat to an infant. Initially, the child had no fear of the rat. However, the researchers then began to create a loud noise each time they showed the child the rat by striking a steel bar with a hammer.

Eventually, the child started to cry and feared the white rat. The child also developed a fear of other white, furry objects such as white rabbits and a Santa’s beard.

This study is famous because it demonstrated one way in which phobias are developed in humans, and also because it is now considered highly unethical for its mistreatment of children, lack of study debriefing , and intent to instil fear.  

7. A Class Divided: Discrimination

Perhaps one of the most famous psychological experiments of all time was not conducted by a psychologist. In 1968, third grade teacher Jane Elliott conducted one of the most famous studies on discrimination in history. It took place shortly after the assassination of Dr. Martin Luther King, Jr.

She divided her class into two groups: brown-eyed and blue-eyed students. On the first day of the experiment, she announced the blue-eyed group as superior. They received extra privileges and were told not to intermingle with the brown-eyed students.

They instantly became happier, more self-confident, and started performing better academically.

The next day, the roles were reversed. The brown-eyed students were announced as superior and given extra privileges. Their behavior changed almost immediately and exhibited the same patterns as the other group had the day before.

This study was a remarkable demonstration of the harmful effects of discrimination.

8. The Milgram Study: Obedience to Authority

Dr. Stanley Milgram conducted one of the most influential experiments on authority and obedience in 1961 at Yale University.

Participants were told they were helping study the effects of punishment on learning. Their job was to administer an electric shock to another participant each time they made an error on a test. The other participant was actually an actor in another room that only pretended to be shocked.

However, each time a mistake was made, the level of shock was supposed to increase, eventually reaching quite high voltage levels. When the real participants expressed reluctance to administer the next level of shock, the experimenter, who served as the authority figure in the room, pressured the participant to deliver the next level of shock.

The results of this study were truly astounding. A surprisingly high percentage of participants continued to deliver the shocks to the highest level possible despite the very strong objections by the “other participant.”

This study demonstrated the power of authority figures.

9. The Marshmallow Test: Delay of Gratification

The Marshmallow Test was designed by Dr. Walter Mischel to examine the role of delay of gratification and academic success.

Children ages 4-6 years old were seated at a table with one marshmallow placed in front of them. The experimenter explained that if they did not eat the marshmallow, they would receive a second one. They could then eat both.

The children that were able to delay gratification the longest were rated as significantly more competent later in life and earned higher SAT scores than children that could not withstand the temptation.  

The study has since been conceptually replicated by other researchers that have revealed additional factors involved in delay of gratification and academic achievement.

10. Stanford Prison Study: Deindividuation

Dr. Philip Zimbardo conducted one of the most famous psychological studies of all time in 1971. The purpose of the study was to investigate how the power structure in some situations can lead people to behave in ways highly uncharacteristic of their usual behavior.

College students were recruited to participate in the study. Some were randomly assigned to play the role of prison guard. The others were actually “arrested” by real police officers. They were blindfolded and taken to the basement of the university’s psychology building which had been converted to look like a prison.

Although the study was supposed to last 2 weeks, it had to be halted due to the abusive actions of the guards.

The study demonstrated that people will behave in ways they never thought possible when placed in certain roles and power structures. Although the Stanford Prison Study is so well-known for what it revealed about human nature, it is also famous because of the numerous violations of ethical principles.

The studies above are varied and focused on many different aspects of human behavior . However, each example of experimental research listed above has had a lasting impact on society. Some have had tremendous sway in how very practical matters are conducted, such as criminal investigations and legal proceedings.

Psychology is a field of study that is often not fully understood by the general public. When most people hear the term “psychology,” they think of a therapist that listens carefully to the revealing statements of a patient. The therapist then tries to help their patient learn to cope with many of life’s challenges. Nothing wrong with that.

In reality however, most psychologists are researchers. They spend most of their time designing and conducting experiments to enhance our understanding of the human condition.

Asch SE. (1956). Studies of independence and conformity: I. A minority of one against a unanimous majority . Psychological Monographs: General and Applied, 70 (9),1-70. https://doi.org/doi:10.1037/h0093718

Bandura A. (1965). Influence of models’ reinforcement contingencies on the acquisition of imitative responses. Journal of Personality and Social Psychology, 1 (6), 589-595. https://doi.org/doi:10.1037/h0022070

Beck, H. P., Levinson, S., & Irons, G. (2009). Finding little Albert: A journey to John B. Watson’s infant laboratory.  American Psychologist, 64(7),  605-614.

Ekman, P. & Friesen, W. V. (1971).  Constants Across Cultures in the Face and motion .  Journal of Personality and Social Psychology, 17(2) , 124-129.

Loftus, E. F., & Palmer, J. C. (1974). Reconstruction of automobile destruction: An example of

the interaction between language and memory. Journal of Verbal Learning and Verbal

Behavior, 13 (5), 585–589.

Milgram S (1965). Some Conditions of Obedience and Disobedience to Authority. Human Relations, 18(1), 57–76.

Mischel, W., & Ebbesen, E. B. (1970). Attention in delay of gratification . Journal of Personality and Social Psychology, 16 (2), 329-337.

Pavlov, I.P. (1927). Conditioned Reflexes . London: Oxford University Press.

Watson, J. & Rayner, R. (1920). Conditioned emotional reactions.  Journal of Experimental Psychology, 3 , 1-14. Zimbardo, P., Haney, C., Banks, W. C., & Jaffe, D. (1971). The Stanford Prison Experiment: A simulation study of the psychology of imprisonment . Stanford University, Stanford Digital Repository, Stanford.

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Classic Psychology Experiments

The history of psychology is filled with fascinating studies and classic psychology experiments that helped change the way we think about ourselves and human behavior. Sometimes the results of these experiments were so surprising they challenged conventional wisdom about the human mind and actions. In other cases, these experiments were also quite controversial.

Some of the most famous examples include Milgram's obedience experiment and Zimbardo's prison experiment. Explore some of these classic psychology experiments to learn more about some of the best-known research in psychology history.

Harlow’s Rhesus Monkey Experiments

In a series of controversial experiments conducted in the late 1950s and early 1960s, psychologist Harry Harlow demonstrated the powerful effects of love on normal development. By showing the devastating effects of deprivation on young rhesus monkeys , Harlow revealed the importance of love for healthy childhood development.

His experiments were often unethical and shockingly cruel, yet they uncovered fundamental truths that have heavily influenced our understanding of child development.

In one famous version of the experiments, infant monkeys were separated from their mothers immediately after birth and placed in an environment where they had access to either a wire monkey "mother" or a version of the faux-mother covered in a soft-terry cloth. While the wire mother provided food, the cloth mother provided only softness and comfort.

Harlow found that while the infant monkeys would go to the wire mother for food, they vastly preferred the company of the soft and comforting cloth mother. The study demonstrated that maternal bonds   were about much more than simply providing nourishment and that comfort and security played a major role in the formation of attachments .

Pavlov’s Classical Conditioning Experiments

The concept of classical conditioning is studied by every entry-level psychology student, so it may be surprising to learn that the man who first noted this phenomenon was not a psychologist at all. Pavlov was actually studying the digestive systems of dogs when he noticed that his subjects began to salivate whenever they saw his lab assistant.

What he soon discovered through his experiments was that certain responses (drooling) could be conditioned by associating a previously neutral stimulus (metronome or buzzer) with a stimulus that naturally and automatically triggers a response (food). Pavlov's experiments with dogs established classical conditioning.

The Asch Conformity Experiments

Researchers have long been interested in the degree to which people follow or rebel against social norms. During the 1950s, psychologist Solomon Asch conducted a series of experiments designed to demonstrate the powers of conformity in groups.  

The study revealed that people are surprisingly susceptible to going along with the group, even when they know the group is wrong.​ In Asch's studies, students were told that they were taking a vision test and were asked to identify which of three lines was the same length as a target line.

When asked alone, the students were highly accurate in their assessments. In other trials, confederate participants intentionally picked the incorrect line. As a result, many of the real participants gave the same answer as the other students, demonstrating how conformity could be both a powerful and subtle influence on human behavior.

Skinner's Operant Conditioning Experiments

Skinner studied how behavior can be reinforced to be repeated or weakened to be extinguished. He designed the Skinner Box where an animal, often a rodent, would be given a food pellet or an electric shock. A rat would learn that pressing a level delivered a food pellet. Or the rat would learn to press the lever in order to halt electric shocks.

Then, the animal may learn to associate a light or sound with being able to get the reward or halt negative stimuli by pressing the lever. Furthermore, he studied whether continuous, fixed ratio, fixed interval , variable ratio, and variable interval reinforcement led to faster response or learning.

Milgram’s Obedience Experiments

In Milgram's experiment , participants were asked to deliver electrical shocks to a "learner" whenever an incorrect answer was given. In reality, the learner was actually a confederate in the experiment who pretended to be shocked. The purpose of the experiment was to determine how far people were willing to go in order to obey the commands of an authority figure.

Milgram  found that 65% of participants were willing to deliver the maximum level of shocks   despite the fact that the learner seemed to be in serious distress or even unconscious.

Why This Experiment Is Notable

Milgram's experiment is one of the most controversial in psychology history. Many participants experienced considerable distress as a result of their participation and in many cases were never debriefed after the conclusion of the experiment. The experiment played a role in the development of ethical guidelines for the use of human participants in psychology experiments.

The Stanford Prison Experiment

Philip Zimbardo's famous experiment cast regular students in the roles of prisoners and prison guards. While the study was originally slated to last 2 weeks, it had to be halted after just 6 days because the guards became abusive and the prisoners began to show signs of extreme stress and anxiety.

Zimbardo's famous study was referred to after the abuses in Abu Ghraib came to light. Many experts believe that such group behaviors are heavily influenced by the power of the situation and the behavioral expectations placed on people cast in different roles.

It is worth noting criticisms of Zimbardo's experiment, however. While the general recollection of the experiment is that the guards became excessively abusive on their own as a natural response to their role, the reality is that they were explicitly instructed to mistreat the prisoners, potentially detracting from the conclusions of the study.

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B.F. Skinner Foundation. A brief survey of operant behavior .

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Zimbardo PG. Philip G. Zimbardo on his career and the Stanford Prison Experiment's 40th anniversary. Interview by Scott Drury, Scott A. Hutchens, Duane E. Shuttlesworth, and Carole L. White. Hist Psychol. 2012;15(2):161-170. doi:10.1037/a0025884

Le texier T. Debunking the Stanford Prison Experiment. Am Psychol. 2019;74(7):823-839. doi:10.1037/amp0000401

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By Kendra Cherry, MSEd Kendra Cherry, MS, is a psychosocial rehabilitation specialist, psychology educator, and author of the "Everything Psychology Book."

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Experimental Psychology Studies Humans and Animals

Experimental psychologists use science to explore the processes behind human and animal behavior.

Understanding Experimental Psychology

Our personalities, and to some degree our life experiences, are defined by the way we behave. But what influences the way we behave in the first place? How does our behavior shape our experiences throughout our lives? 

Experimental psychologists are interested in exploring theoretical questions, often by creating a hypothesis and then setting out to prove or disprove it through experimentation. They study a wide range of behavioral topics among humans and animals, including sensation, perception, attention, memory, cognition and emotion.

Experimental Psychology Applied

Experimental psychologists use scientific methods to collect data and perform research. Often, their work builds, one study at a time, to a larger finding or conclusion. Some researchers have devoted their entire career to answering one complex research question. 

These psychologists work in a variety of settings, including universities, research centers, government agencies and private businesses. The focus of their research is as varied as the settings in which they work. Often, personal interest and educational background will influence the research questions they choose to explore. 

In a sense, all psychologists can be considered experimental psychologists since research is the foundation of the discipline, and many psychologists split their professional focus among research, patient care, teaching or program administration. Experimental psychologists, however, often devote their full attention to research — its design, execution, analysis and dissemination. 

Those focusing their careers specifically on experimental psychology contribute work across subfields . For example, they use scientific research to provide insights that improve teaching and learning, create safer workplaces and transportation systems, improve substance abuse treatment programs and promote healthy child development.

Pursuing a Career in Experimental Psychology

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Psychology subfields

11+ Psychology Experiment Ideas (Goals + Methods)

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Have you ever wondered why some days you remember things easily, while on others you keep forgetting? Or why certain songs make you super happy and others just…meh?

Our minds are like big, mysterious puzzles, and every day we're finding new pieces to fit. One of the coolest ways to explore our brains and the way they work is through psychology experiments.

A psychology experiment is a special kind of test or activity researchers use to learn more about how our minds work and why we behave the way we do.

It's like a detective game where scientists ask questions and try out different clues to find answers about our feelings, thoughts, and actions. These experiments aren't just for scientists in white coats but can be fun activities we all try to discover more about ourselves and others.

Some of these experiments have become so famous, they’re like the celebrities of the science world! Like the Marshmallow Test, where kids had to wait to eat a yummy marshmallow, or Pavlov's Dogs, where dogs learned to drool just hearing a bell.

Let's look at a few examples of psychology experiments you can do at home.

What Are Some Classic Experiments?

Imagine a time when the mysteries of the mind were being uncovered in groundbreaking ways. During these moments, a few experiments became legendary, capturing the world's attention with their intriguing results.

testing tubes

The Marshmallow Test

One of the most talked-about experiments of the 20th century was the Marshmallow Test , conducted by Walter Mischel in the late 1960s at Stanford University.

The goal was simple but profound: to understand a child's ability to delay gratification and exercise self-control.

Children were placed in a room with a marshmallow and given a choice: eat the marshmallow now or wait 15 minutes and receive two as a reward. Many kids struggled with the wait, some devouring the treat immediately, while others demonstrated remarkable patience.

But the experiment didn’t end there. Years later, Mischel discovered something astonishing. The children who had waited for the second marshmallow were generally more successful in several areas of life, from school achievements to job satisfaction!

While this experiment highlighted the importance of teaching patience and self-control from a young age, it wasn't without its criticisms. Some argued that a child's background, upbringing, or immediate surroundings might play a significant role in their choices.

Moreover, there were concerns about the ethics of judging a child's potential success based on a brief interaction with a marshmallow.

Pavlov's Dogs

Traveling further back in time and over to Russia, another classic experiment took the world by storm. Ivan Pavlov , in the early 1900s, wasn't initially studying learning or behavior. He was exploring the digestive systems of dogs.

But during his research, Pavlov stumbled upon a fascinating discovery. He noticed that by ringing a bell every time he fed his dogs, they eventually began to associate the bell's sound with mealtime. So much so, that merely ringing the bell, even without presenting food, made the dogs drool in anticipation!

This reaction demonstrated the concept of "conditioning" - where behaviors can be learned by linking two unrelated stimuli. Pavlov's work revolutionized the world's understanding of learning and had ripple effects in various areas like animal training and therapy techniques.

Pavlov came up with the term classical conditioning , which is still used today. Other psychologists have developed more nuanced types of conditioning that help us understand how people learn to perform different behaviours.

Classical conditioning is the process by which a neutral stimulus becomes associated with a meaningful stimulus , leading to the same response. In Pavlov's case, the neutral stimulus (bell) became associated with the meaningful stimulus (food), leading the dogs to salivate just by hearing the bell.

Modern thinkers often critique Pavlov's methods from an ethical standpoint. The dogs, crucial to his discovery, may not have been treated with today's standards of care and respect in research.

Both these experiments, while enlightening, also underline the importance of conducting research with empathy and consideration, especially when it involves living beings.

What is Ethical Experimentation?

The tales of Pavlov's bells and Mischel's marshmallows offer us not just insights into the human mind and behavior but also raise a significant question: At what cost do these discoveries come?

Ethical experimentation isn't just a fancy term; it's the backbone of good science. When we talk about ethics, we're referring to the moral principles that guide a researcher's decisions and actions. But why does it matter so much in the realm of psychological experimentation?

An example of an experiment that had major ethical issues is an experiment called the Monster Study . This study was conducted in 1936 and was interested in why children develop a stutter.

The major issue with it is that the psychologists treated some of the children poorly over a period of five months, telling them things like “You must try to stop yourself immediately. Don’t ever speak unless you can do it right.”

You can imagine how that made the children feel!

This study helped create guidelines for ethical treatment in experiments. The guidelines include:

Respect for Individuals: Whether it's a dog in Pavlov's lab or a child in Mischel's study room, every participant—human or animal—deserves respect. They should never be subjected to harm or undue stress. For humans, informed consent (knowing what they're signing up for) is a must. This means that if a child is participating, they, along with their guardians, should understand what the experiment entails and agree to it without being pressured.

Honesty is the Best Policy: Researchers have a responsibility to be truthful. This means not only being honest with participants about the study but also reporting findings truthfully, even if the results aren't what they hoped for. There can be exceptions if an experiment will only succeed if the participants aren't fully aware, but it has to be approved by an ethics committee .

Safety First: No discovery, no matter how groundbreaking, is worth harming a participant. The well-being and mental, emotional, and physical safety of participants is paramount. Experiments should be designed to minimize risks and discomfort.

Considering the Long-Term: Some experiments might have effects that aren't immediately obvious. For example, while a child might seem fine after participating in an experiment, they could feel stressed or anxious later on. Ethical researchers consider and plan for these possibilities, offering support and follow-up if needed.

The Rights of Animals: Just because animals can't voice their rights doesn't mean they don't have any. They should be treated with care, dignity, and respect. This means providing them with appropriate living conditions, not subjecting them to undue harm, and considering alternatives to animal testing when possible.

While the world of psychological experiments offers fascinating insights into behavior and the mind, it's essential to tread with care and compassion. The golden rule? Treat every participant, human or animal, as you'd wish to be treated. After all, the true mark of a groundbreaking experiment isn't just its findings but the ethical integrity with which it's conducted.

So, even if you're experimenting at home, please keep in mind the impact your experiments could have on the people and beings around you!

Let's get into some ideas for experiments.

1) Testing Conformity

Our primary aim with this experiment is to explore the intriguing world of social influences, specifically focusing on how much sway a group has over an individual's decisions. This social influence is called groupthink .

Humans, as social creatures, often find solace in numbers, seeking the approval and acceptance of those around them. But how deep does this need run? Does the desire to "fit in" overpower our trust in our own judgments?

This experiment not only provides insights into these questions but also touches upon the broader themes of peer pressure, societal norms, and individuality. Understanding this could shed light on various real-world situations, from why fashion trends catch on to more critical scenarios like how misinformation can spread.

Method: This idea is inspired by the classic Asch Conformity Experiments . Here's a simple way to try it:

  • Assemble a group of people (about 7-8). Only one person will be the real participant; the others will be in on the experiment.
  • Show the group a picture of three lines of different lengths and another line labeled "Test Line."
  • Ask each person to say out loud which of the three lines matches the length of the "Test Line."
  • Unknown to the real participant, the other members will intentionally choose the wrong line. This is to see if the participant goes along with the group's incorrect choice, even if they can see it's wrong.

Real-World Impacts of Groupthink

Groupthink is more than just a science term; we see it in our daily lives:

Decisions at Work or School: Imagine being in a group where everyone wants to do one thing, even if it's not the best idea. People might not speak up because they're worried about standing out or being the only one with a different opinion.

Wrong Information: Ever heard a rumor that turned out to be untrue? Sometimes, if many people believe and share something, others might believe it too, even if it's not correct. This happens a lot on the internet.

Peer Pressure: Sometimes, friends might all want to do something that's not safe or right. People might join in just because they don't want to feel left out.

Missing Out on New Ideas: When everyone thinks the same way and agrees all the time, cool new ideas might never get heard. It's like always coloring with the same crayon and missing out on all the other bright colors!

2) Testing Color and Mood

colorful room

We all have favorite colors, right? But did you ever wonder if colors can make you feel a certain way? Color psychology is the study of how colors can influence our feelings and actions.

For instance, does blue always calm us down? Does red make us feel excited or even a bit angry? By exploring this, we can learn how colors play a role in our daily lives, from the clothes we wear to the color of our bedroom walls.

  • Find a quiet room and set up different colored lights or large sheets of colored paper: blue, red, yellow, and green.
  • Invite some friends over and let each person spend a few minutes under each colored light or in front of each colored paper.
  • After each color, ask your friends to write down or talk about how they feel. Are they relaxed? Energized? Happy? Sad?

Researchers have always been curious about this. Some studies have shown that colors like blue and green can make people feel calm, while colors like red might make them feel more alert or even hungry!

Real-World Impacts of Color Psychology

Ever noticed how different places use colors?

Hospitals and doctors' clinics often use soft blues and greens. This might be to help patients feel more relaxed and calm.

Many fast food restaurants use bright reds and yellows. These colors might make us feel hungry or want to eat quickly and leave.

Classrooms might use a mix of colors to help students feel both calm and energized.

3) Testing Music and Brainpower

Think about your favorite song. Do you feel smarter or more focused when you listen to it? This experiment seeks to understand the relationship between music and our brain's ability to remember things. Some people believe that certain types of music, like classical tunes, can help us study or work better. Let's find out if it's true!

  • Prepare a list of 10-15 things to remember, like a grocery list or names of places.
  • Invite some friends over. First, let them try to memorize the list in a quiet room.
  • After a short break, play some music (try different types like pop, classical, or even nature sounds) and ask them to memorize the list again.
  • Compare the results. Was there a difference in how much they remembered with and without music?

The " Mozart Effect " is a popular idea. Some studies in the past suggested that listening to Mozart's music might make people smarter, at least for a little while. But other researchers think the effect might not be specific to Mozart; it could be that any music we enjoy boosts our mood and helps our brain work better.

Real-World Impacts of Music and Memory

Think about how we use music:

  • Study Sessions: Many students listen to music while studying, believing it helps them concentrate better.
  • Workout Playlists: Gyms play energetic music to keep people motivated and help them push through tough workouts.
  • Meditation and Relaxation: Calm, soothing sounds are often used to help people relax or meditate.

4) Testing Dreams and Food

Ever had a really wild dream and wondered where it came from? Some say that eating certain foods before bedtime can make our dreams more vivid or even a bit strange.

This experiment is all about diving into the dreamy world of sleep to see if what we eat can really change our nighttime adventures. Can a piece of chocolate or a slice of cheese transport us to a land of wacky dreams? Let's find out!

  • Ask a group of friends to keep a "dream diary" for a week. Every morning, they should write down what they remember about their dreams.
  • For the next week, ask them to eat a small snack before bed, like cheese, chocolate, or even spicy foods.
  • They should continue writing in their "dream diary" every morning.
  • At the end of the two weeks, compare the dream notes. Do the dreams seem different during the snack week?

The link between food and dreams isn't super clear, but some people have shared personal stories. For example, some say that spicy food can lead to bizarre dreams. Scientists aren't completely sure why, but it could be related to how food affects our body temperature or brain activity during sleep.

A cool idea related to this experiment is that of vivid dreams , which are very clear, detailed, and easy to remember dreams. Some people are even able to control their vivid dreams, or say that they feel as real as daily, waking life !

Real-World Impacts of Food and Dreams

Our discoveries might shed light on:

  • Bedtime Routines: Knowing which foods might affect our dreams can help us choose better snacks before bedtime, especially if we want calmer sleep.
  • Understanding Our Brain: Dreams can be mysterious, but studying them can give us clues about how our brains work at night.
  • Cultural Beliefs: Many cultures have myths or stories about foods and dreams. Our findings might add a fun twist to these age-old tales!

5) Testing Mirrors and Self-image

Stand in front of a mirror. How do you feel? Proud? Shy? Curious? Mirrors reflect more than just our appearance; they might influence how we think about ourselves.

This experiment delves into the mystery of self-perception. Do we feel more confident when we see our reflection? Or do we become more self-conscious? Let's take a closer look.

  • Set up two rooms: one with mirrors on all walls and another with no mirrors at all.
  • Invite friends over and ask them to spend some time in each room doing normal activities, like reading or talking.
  • After their time in both rooms, ask them questions like: "Did you think about how you looked more in one room? Did you feel more confident or shy?"
  • Compare the responses to see if the presence of mirrors changes how they feel about themselves.

Studies have shown that when people are in rooms with mirrors, they can become more aware of themselves. Some might stand straighter, fix their hair, or even change how they behave. The mirror acts like an audience, making us more conscious of our actions.

Real-World Impacts of Mirrors and Self-perception

Mirrors aren't just for checking our hair. Ever wonder why clothing stores have so many mirrors? They might help shoppers visualize themselves in new outfits, encouraging them to buy.

Mirrors in gyms can motivate people to work out with correct form and posture. They also help us see progress in real-time!

And sometimes, looking in a mirror can be a reminder to take care of ourselves, both inside and out.

But remember, what we look like isn't as important as how we act in the world or how healthy we are. Some people claim that having too many mirrors around can actually make us more self conscious and distract us from the good parts of ourselves.

Some studies are showing that mirrors can actually increase self-compassion , amongst other things. As any tool, it seems like mirrors can be both good and bad, depending on how we use them!

6) Testing Plants and Talking

potted plants

Have you ever seen someone talking to their plants? It might sound silly, but some people believe that plants can "feel" our vibes and that talking to them might even help them grow better.

In this experiment, we'll explore whether plants can indeed react to our voices and if they might grow taller, faster, or healthier when we chat with them.

  • Get three similar plants, placing each one in a separate room.
  • Talk to the first plant, saying positive things like "You're doing great!" or singing to it.
  • Say negative things to the second plant, like "You're not growing fast enough!"
  • Don't talk to the third plant at all; let it be your "silent" control group .
  • Water all plants equally and make sure they all get the same amount of light.
  • At the end of the month, measure the growth of each plant and note any differences in their health or size.

The idea isn't brand new. Some experiments from the past suggest plants might respond to sounds or vibrations. Some growers play music for their crops, thinking it helps them flourish.

Even if talking to our plants doesn't have an impact on their growth, it can make us feel better! Sometimes, if we are lonely, talking to our plants can help us feel less alone. Remember, they are living too!

Real-World Impacts of Talking to Plants

If plants do react to our voices, gardeners and farmers might adopt new techniques, like playing music in greenhouses or regularly talking to plants.

Taking care of plants and talking to them could become a recommended activity for reducing stress and boosting mood.

And if plants react to sound, it gives us a whole new perspective on how connected all living things might be .

7) Testing Virtual Reality and Senses

Virtual reality (VR) seems like magic, doesn't it? You put on a headset and suddenly, you're in a different world! But how does this "new world" affect our senses? This experiment wants to find out how our brains react to VR compared to the real world. Do we feel, see, or hear things differently? Let's get to the bottom of this digital mystery!

  • You'll need a VR headset and a game or experience that can be replicated in real life (like walking through a forest). If you don't have a headset yourself, there are virtual reality arcades now!
  • Invite friends to first experience the scenario in VR.
  • Afterwards, replicate the experience in the real world, like taking a walk in an actual forest.
  • Ask them questions about both experiences: Did one seem more real than the other? Which sounds were more clear? Which colors were brighter? Did they feel different emotions?

As VR becomes more popular, scientists have been curious about its effects. Some studies show that our brains can sometimes struggle to tell the difference between VR and reality. That's why some people might feel like they're really "falling" in a VR game even though they're standing still.

Real-World Impacts of VR on Our Senses

Schools might use VR to teach lessons, like taking students on a virtual trip to ancient Egypt. Understanding how our senses react in VR can also help game designers create even more exciting and realistic games.

Doctors could use VR to help patients overcome fears or to provide relaxation exercises. This is actually already a method therapists can use for helping patients who have serious phobias. This is called exposure therapy , which basically means slowly exposing someone (or yourself) to the thing you fear, starting from very far away to becoming closer.

For instance, if someone is afraid of snakes. You might show them images of snakes first. Once they are comfortable with the picture, they can know there is one in the next room. Once they are okay with that, they might use a VR headset to see the snake in the same room with them, though of course there is not an actual snake there.

8) Testing Sleep and Learning

We all know that feeling of trying to study or work when we're super tired. Our brains feel foggy, and it's hard to remember stuff. But how exactly does sleep (or lack of it) influence our ability to learn and remember things?

With this experiment, we'll uncover the mysteries of sleep and see how it can be our secret weapon for better learning.

  • Split participants into two groups.
  • Ask both groups to study the same material in the evening.
  • One group goes to bed early, while the other stays up late.
  • The next morning, give both groups a quiz on what they studied.
  • Compare the results to see which group remembered more.

Sleep and its relation to learning have been explored a lot. Scientists believe that during sleep, especially deep sleep, our brains sort and store new information. This is why sometimes, after a good night's rest, we might understand something better or remember more.

Real-World Impacts of Sleep and Learning

Understanding the power of sleep can help:

  • Students: If they know the importance of sleep, students might plan better, mixing study sessions with rest, especially before big exams.
  • Workplaces: Employers might consider more flexible hours, understanding that well-rested employees learn faster and make fewer mistakes.
  • Health: Regularly missing out on sleep can have other bad effects on our health. So, promoting good sleep is about more than just better learning.

9) Testing Social Media and Mood

Have you ever felt different after spending time on social media? Maybe happy after seeing a friend's fun photos, or a bit sad after reading someone's tough news.

Social media is a big part of our lives, but how does it really affect our mood? This experiment aims to shine a light on the emotional roller-coaster of likes, shares, and comments.

  • Ask participants to note down how they're feeling - are they happy, sad, excited, or bored?
  • Have them spend a set amount of time (like 30 minutes) on their favorite social media platforms.
  • After the session, ask them again about their mood. Did it change? Why?
  • Discuss what they saw or read that made them feel that way.

Previous research has shown mixed results. Some studies suggest that seeing positive posts can make us feel good, while others say that too much time on social media can make us feel lonely or left out.

Real-World Impacts of Social Media on Mood

Understanding the emotional impact of social media can help users understand their feelings and take breaks if needed. Knowing is half the battle! Additionally, teachers and parents can guide young users on healthy social media habits, like limiting time or following positive accounts.

And if it's shown that social media does impact mood, social media companies can design friendlier, less stressful user experiences.

But even if the social media companies don't change things, we can still change our social media habits to make ourselves feel better.

10) Testing Handwriting or Typing

Think about the last time you took notes. Did you grab a pen and paper or did you type them out on a computer or tablet?

Both ways are popular, but there's a big question: which method helps us remember and understand better? In this experiment, we'll find out if the classic art of handwriting has an edge over speedy typing.

  • Divide participants into two groups.
  • Present a short lesson or story to both groups.
  • One group will take notes by hand, while the other will type them out.
  • After some time, quiz both groups on the content of the lesson or story.
  • Compare the results to see which note-taking method led to better recall and understanding.

Studies have shown some interesting results. While typing can be faster and allows for more notes, handwriting might boost memory and comprehension because it engages the brain differently, making us process the information as we write.

Importantly, each person might find one or the other works better for them. This could be useful in understanding our learning habits and what instructional style would be best for us.

Real-World Impacts of Handwriting vs. Typing

Knowing the pros and cons of each method can:

  • Boost Study Habits: Students can pick the method that helps them learn best, especially during important study sessions or lectures.
  • Work Efficiency: In jobs where information retention is crucial, understanding the best method can increase efficiency and accuracy.
  • Tech Design: If we find out more about how handwriting benefits us, tech companies might design gadgets that mimic the feel of writing while combining the advantages of digital tools.

11) Testing Money and Happiness

game board with money

We often hear the saying, "Money can't buy happiness," but is that really true? Many dream of winning the lottery or getting a big raise, believing it would solve all problems.

In this experiment, we dig deep to see if there's a real connection between wealth and well-being.

  • Survey a range of participants, from those who earn a little to those who earn a lot, about their overall happiness. You can keep it to your friends and family, but that might not be as accurate as surveying a wider group of people.
  • Ask them to rank things that bring them joy and note if they believe more money would boost their happiness. You could try different methods, one where you include some things that they have to rank, such as gardening, spending time with friends, reading books, learning, etc. Or you could just leave a blank list that they can fill in with their own ideas.
  • Study the data to find patterns or trends about income and happiness.

Some studies have found money can boost happiness, especially when it helps people out of tough financial spots. But after reaching a certain income, extra dollars usually do not add much extra joy.

In fact, psychologists just realized that once people have an income that can comfortably support their needs (and some of their wants), they stop getting happier with more . That number is roughly $75,000, but of course that depends on the cost of living and how many members are in the family.

Real-World Impacts of Money and Happiness

If we can understand the link between money and joy, it might help folks choose jobs they love over jobs that just pay well. And instead of buying things, people might spend on experiences, like trips or classes, that make lasting memories.

Most importantly, we all might spend more time on hobbies, friends, and family, knowing they're big parts of what makes life great.

Some people are hoping that with Artificial Intelligence being able to do a lot of the less well-paying jobs, people might be able to do work they enjoy more, all while making more money and having more time to do the things that make them happy.

12) Testing Temperature and Productivity

Have you ever noticed how a cold classroom or office makes it harder to focus? Or how on hot days, all you want to do is relax? In this experiment, we're going to find out if the temperature around us really does change how well we work.

  • Find a group of participants and a room where you can change the temperature.
  • Set the room to a chilly temperature and give the participants a set of tasks to do.
  • Measure how well and quickly they do these tasks.
  • The next day, make the room comfortably warm and have them do similar tasks.
  • Compare the results to see if the warmer or cooler temperature made them work better.

Some studies have shown that people can work better when they're in a room that feels just right, not too cold or hot. Being too chilly can make fingers slow, and being too warm can make minds wander.

What temperature is "just right"? It won't be the same for everyone, but most people find it's between 70-73 degrees Fahrenheit (21-23 Celsius).

Real-World Implications of Temperature and Productivity

If we can learn more about how temperature affects our work, teachers might set classroom temperatures to help students focus and learn better, offices might adjust temperatures to get the best work out of their teams, and at home, we might find the best temperature for doing homework or chores quickly and well.

Interestingly, temperature also has an impact on our sleep quality. Most people find slightly cooler rooms to be better for good sleep. While the daytime temperature between 70-73F is good for productivity, a nighttime temperature around 65F (18C) is ideal for most people's sleep.

Psychology is like a treasure hunt, where the prize is understanding ourselves better. With every experiment, we learn a little more about why we think, feel, and act the way we do. Some of these experiments might seem simple, like seeing if colors change our mood or if being warm helps us work better. But even the simple questions can have big answers that help us in everyday life.

Remember, while doing experiments is fun, it's also important to always be kind and think about how others feel. We should never make someone uncomfortable just for a test. Instead, let's use these experiments to learn and grow, helping to make the world a brighter, more understanding place for everyone.

Related posts:

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  • Sleep Stages (Light, Deep, REM)
  • What Part of the Brain Regulates Body Temperature?
  • Why Do We Dream? (6 Theories and Psychological Reasons)

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The International Journal of Indian Psychȯlogy

The International Journal of Indian Psychȯlogy

Empowerment Through Yoga: Alleviating Academic Stress and Examination Anxiety in Visually Impaired Secondary School Students

| Published: August 21, 2024

psychological experimental research examples

Visual impairment hinders children’s neurological progress, markedly impacting their physical, psychological, social, and emotional health. Yoga counts to be a multifarious approach that holds the capacity to help children with visual impairment to cope with varied challenges. The presented research was conducted with an objective to study the role of yoga for alleviation of academic stress and examination anxiety of visually impaired secondary school children in Kolkata. Experimental method of research, specifically Non-Equivalent Control Group Design was used in the conduct of this research. A total of 160 visually impaired secondary school students were taken as sample while deploying Convenient Sampling Method along with Purposive Sampling Method. The period taken into account was of 8 weeks. The training program involved yogic prayer, asanas, pranayama and kriya. The study was conducted in a three-phase manner involving pre-test, training and post-test. Related criterion measures were selected to comprehend the impact of yoga, on academic stress and examination anxiety of the directed group under study. The results highlight a positive impact of yoga on visual impaired students. The intervention was found successful for diversified domains, specific under the presented study being reduction of academic stress and examination anxiety.

Academic Stress , Examination Anxiety , Visual Impairment , Yoga

psychological experimental research examples

This is an Open Access Research distributed under the terms of the Creative Commons Attribution License (www.creativecommons.org/licenses/by/2.0), which permits unrestricted use, distribution, and reproduction in any Medium, provided the original work is properly cited.

© 2024, Roongta, J.

Received: July 24, 2024; Revision Received: August 16, 2024; Accepted: August 21, 2024

Jayshree Roongta @ [email protected]

psychological experimental research examples

Article Overview

Published in   Volume 12, Issue 3, July-September, 2024

IMAGES

  1. Experimental Psychology: 10 Examples & Definition (2024)

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  3. Experimental Research Methodology Examples : Research Methods

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    psychological experimental research examples

COMMENTS

  1. Experimental Design: Types, Examples & Methods

    Three types of experimental designs are commonly used: 1. Independent Measures. Independent measures design, also known as between-groups, is an experimental design where different participants are used in each condition of the independent variable. This means that each condition of the experiment includes a different group of participants.

  2. Experimental Psychology: 10 Examples & Definition

    Types of Research Methodologies in Experimental Psychology . Researchers utilize several different types of research methodologies since the early days of Wundt (1832-1920).. 1. The Experiment. The experiment involves the researcher manipulating the level of one variable, called the Independent Variable (IV), and then observing changes in another variable, called the Dependent Variable (DV).

  3. The 25 Most Influential Psychological Experiments in History

    The greater field of psychology became a formal field of experimental study in 1879, when Wilhelm Wundt established the first laboratory dedicated solely to psychological research in Leipzig, Germany. Wundt was the first person to refer to himself as a psychologist. Since 1879, psychology has grown into a massive collection of: theories; concepts

  4. Experimental Method In Psychology

    There are three types of experiments you need to know: 1. Lab Experiment. A laboratory experiment in psychology is a research method in which the experimenter manipulates one or more independent variables and measures the effects on the dependent variable under controlled conditions. A laboratory experiment is conducted under highly controlled ...

  5. How the Experimental Method Works in Psychology

    The experimental method involves manipulating one variable to determine if this causes changes in another variable. This method relies on controlled research methods and random assignment of study subjects to test a hypothesis. For example, researchers may want to learn how different visual patterns may impact our perception.

  6. 19+ Experimental Design Examples (Methods

    1) True Experimental Design. In the world of experiments, the True Experimental Design is like the superstar quarterback everyone talks about. Born out of the early 20th-century work of statisticians like Ronald A. Fisher, this design is all about control, precision, and reliability.

  7. Great Ideas for Psychology Experiments to Explore

    If you are looking for an idea for psychology experiments, start your search early and make sure you have the time you need. Doing background research, choosing an experimental design, and actually performing your experiment can be quite the process. Keep reading to find some great psychology experiment ideas that can serve as inspiration.

  8. Journal of Experimental Psychology: General: Sample articles

    Journal of Experimental Psychology: General. ®. The Role of Political Devotion in Sharing Partisan Misinformation and Resistance to Fact-Checking (PDF, 3.3MB) June 2023. by Clara Pretus, Camila Servin-Barthet, Elizabeth A. Harris, William J. Brady, Oscar Vilarroya, and Jay J. Van Bavel. The Secret to Happiness: Feeling Good or Feeling Right?

  9. How Does Experimental Psychology Study Behavior?

    One experimental psychology research example would be to perform a study to look at whether sleep deprivation impairs performance on a driving test. The experimenter could control other variables that might influence the outcome, varying the amount of sleep participants get the night before.

  10. 6.2 Experimental Design

    Random assignment is a method for assigning participants in a sample to the different conditions, and it is an important element of all experimental research in psychology and other fields too. In its strictest sense, random assignment should meet two criteria. One is that each participant has an equal chance of being assigned to each condition ...

  11. APA Sample Paper: Experimental Psychology

    This material may not be published, reproduced, broadcast, rewritten, or redistributed without permission. Use of this site constitutes acceptance of our terms and conditions of fair use. Media File: APA Sample Paper: Experimental Psychology This resource is enhanced by an Acrobat PDF file. Download the free Acrobat Reader.

  12. 15 Famous Experiments and Case Studies in Psychology

    6. Stanford Prison Experiment. One of the most controversial and widely-cited studies in psychology is the Stanford Prison Experiment, conducted by Philip Zimbardo at the basement of the Stanford psychology building in 1971. The hypothesis was that abusive behavior in prisons is influenced by the personality traits of the prisoners and prison ...

  13. 7 Famous Psychology Experiments

    This is a great example of experimental study psychology. Stanford Prison Experiment, 1971. Stanford professor Philip Zimbardo wanted to learn how individuals conformed to societal roles. He wondered, for example, whether the tense relationship between prison guards and inmates in jails had more to do with the personalities of each or the ...

  14. Free APA Journal Articles

    Recently published articles from subdisciplines of psychology covered by more than 90 APA Journals™ publications. For additional free resources (such as article summaries, podcasts, and more), please visit the Highlights in Psychological Research page. Browse and read free articles from APA Journals across the field of psychology, selected by ...

  15. PDF Sample Paper: One-Experiment Paper

    Sample One-Experiment Paper (continued) emotional detection than young adults, or older adults could show a greater facilitation than. young adults only for the detection of positive information. The results lent some support to the. first two alternatives, but no evidence was found to support the third alternative.

  16. Examples of Simple Experiments in Scientific Research

    The Elements of a Simple Experiment. A simple experiment is composed of several key elements: The Experimental Hypothesis: This is a statement that predicts the treatment will cause an effect. It will always be phrased as a cause-and-effect statement. For example, researchers might phrase a hypothesis as: "Administration of Medicine A will ...

  17. Psychology Experiment Ideas

    Examples of psychological research methods you might use include: Correlational Study. This type of study examines the relationship between two variables. Students could collect data on two variables of interest, such as stress and academic performance, and see if there is a correlation between the two. ... Quasi-experimental studies are ...

  18. Experimental Research in Psychology

    An example of experimental research in psychology is the Asch conformity study. This experiment was conducted in 1951 at Swarthmore College and tested whether people's opinions changed when there ...

  19. 10 Real-Life Experimental Research Examples (2024)

    Examples of Experimental Research. 1. Pavlov's Dog: Classical Conditioning. Pavlovs Dogs. Dr. Ivan Pavlov was a physiologist studying animal digestive systems in the 1890s. In one study, he presented food to a dog and then collected its salivatory juices via a tube attached to the inside of the animal's mouth.

  20. PDF The 25 Most Influential Psychological Experiments in History

    By Kristen Fescoe Published January 2016. The field of psychology is a very broad field comprised of many smaller specialty areas. Each of these specialty areas has been strengthened over the years by research studies designed to prove or disprove theories and hypotheses that pique the interests of psychologists throughout the world. While each ...

  21. 6 Classic Psychology Experiments

    Some of the most famous examples include Milgram's obedience experiment and Zimbardo's prison experiment. Explore some of these classic psychology experiments to learn more about some of the best-known research in psychology history. 1.

  22. Experimental Psychology Studies Humans and Animals

    Experimental psychologists, however, often devote their full attention to research — its design, execution, analysis and dissemination. Those focusing their careers specifically on experimental psychology contribute work across subfields. For example, they use scientific research to provide insights that improve teaching and learning, create ...

  23. 11+ Psychology Experiment Ideas (Goals + Methods)

    The Marshmallow Test. One of the most talked-about experiments of the 20th century was the Marshmallow Test, conducted by Walter Mischel in the late 1960s at Stanford University.. The goal was simple but profound: to understand a child's ability to delay gratification and exercise self-control.. Children were placed in a room with a marshmallow and given a choice: eat the marshmallow now or ...

  24. Empowerment Through Yoga: Alleviating Academic Stress and Examination

    Experimental method of research, specifically Non-Equivalent Control Group Design was used in the conduct of this research. A total of 160 visually impaired secondary school students were taken as sample while deploying Convenient Sampling Method along with Purposive Sampling Method. The period taken into account was of 8 weeks.