27 Case Study Examples Every Marketer Should See
Updated: September 05, 2024
Published: August 13, 2018
Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. But it's not easy to create case studies that your audience can’t wait to read.
In this post, I’ll go over the definition of a case study and the best examples to inspire you.
Table of Contents
What is a case study?
Marketing case study examples, digital marketing case study examples.
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A case study is a detailed story of something your company did. It includes a beginning — often discussing a challenge, an explanation of what happened next, and a resolution that explains how the company solved or improved on something.
A case study proves how your product has helped other companies by demonstrating real-life results. Not only that, but marketing case studies with solutions typically contain quotes from the customer.
This means that they’re not just ads where you praise your own product. Rather, other companies are praising your company — and there’s no stronger marketing material than a verbal recommendation or testimonial.
A great case study also has research and stats to back up points made about a project's results.
There are several ways to use case studies in your marketing strategy.
From featuring them on your website to including them in a sales presentation, a case study is a strong, persuasive tool that shows customers why they should work with you — straight from another customer.
Writing one from scratch is hard, though, which is why we’ve created a collection of case study templates for you to get started.
There’s no better way to generate more leads than by writing case studies . However, without case study examples from which to draw inspiration, it can be difficult to write impactful studies that convince visitors to submit a form.
To help you create an attractive and high-converting case study, we've put together a list of some of our favorites. This list includes famous case studies in marketing, technology, and business.
These studies can show you how to frame your company's offers in a way that is useful to your audience. So, look, and let these examples inspire your next brilliant case study design.
These marketing case studies with solutions show the value proposition of each product. They also show how each company benefited in both the short and long term using quantitative data.
In other words, you don’t get just nice statements, like “this company helped us a lot.” You see actual change within the firm through numbers and figures.
You can put your learnings into action with HubSpot's Free Case Study Templates . Available as custom designs and text-based documents, you can upload these templates to your CMS or send them to prospects as you see fit.
Key Learnings from the Convoso Case Study Example
- List the results of your work right at the beginning of the case study.
- Use color to differentiate your case study from others. Convoso’s example is one of the most colorful ones on this list.
21. " How Fractl Earned Links from 931 Unique Domains for Porch.com in a Single Year ," by Fractl
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Showcase your company's success using these free case study templates.
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Writing A Case Study
Case Study Examples
15+ Free to Download Great Case Study Examples
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What is a Case Study? Learn to Write With Steps, Examples & More
Simple Case Study Format for Students to Follow
Understand the Types of Case Study Here
Do you find writing a case study challenging? You’re not alone. Many students struggle with understanding how to write a case study that’s detailed, clear, and insightful.
But don’t worry because this blog will guide you through it. One of the best ways to learn how to write a strong case study is by looking at examples.
In this blog post, we’ll explore different case study examples from business, healthcare, and psychology.
These examples will help you understand how to structure your case studies and apply the lessons to your writing process.
Let's begin!
- 1. Understanding Case Studies
- 2. Case Study Examples for Students in Different Subjects
Understanding Case Studies
A case study is a close look at a real person, group, event, or situation. It helps explain how things work in real life by using real examples.
For students, case studies are useful because they help connect what you learn in class to real-world situations. They help you critically understand challenges, solutions, results, and see how theories apply to real life.
When writing a case study , it’s important to include key details like the background, the problem, what was done to fix it, and the results. This helps readers understand and learn from the situation.
What to Include in a Case Study
A case study looks closely at a specific situation or subject. It helps people understand complex issues by using real-life examples. Here are the key parts to include in a case study:
- Title: A clear title that shows what the case study is about.
- Abstract: A short summary of the case study’s purpose and main findings.
- Introduction: Background information on the subject and why it is important.
- Objectives: What you hope to achieve with the case study.
- Methodology: How you collected information or did your research.
- Findings: What you discovered from your study.
- Discussion: Your thoughts on the findings and what they mean.
- Conclusion: A summary of the main points and any suggestions.
- References: A list of sources you used in the case study.
- Appendices: Extra materials, like charts or graphs, that support your case study.
Don’t miss out on this blog on case study format if you want to better understand how to cover these areas.
Case Study Examples for Students in Different Subjects
To write a case study, you must look at the examples first. By looking at real examples, students can better understand complex ideas.
Let’s look at these different types of case studies from different areas to see how they can make learning more effective.
Business Case Study Examples
Business case studies focus on how companies solve problems, improve operations, and make decisions. These case studies often show real challenges, the decisions made by the company, and the long-term results of those actions on the product or service’s perception.
For small businesses, case studies might look at things like content marketing, social media strategies, or improving products for potential customers. They show how businesses attract customers and grow over time.
Check out these data-driven case study examples below for inspiration:
Marketing Case Study Example PDF
Case Study Example About Potential Clients PDF
Business Case Study Examples With Solutions PDF
Social Work Case Study Examples
Social work case studies focus on helping people, families, or communities who are facing problems. These case studies show how social workers offer support, create plans to help, and work to improve people’s lives.
They help students learn how social workers deal with real-life challenges.
If you’re writing a social work case study, using a template can make the process easier. You can also check out some examples below for ideas.
Case Study on Helping Homeless Families
Case Study on Supporting Children in Foster Care
Social Sciences Case Study Examples
Social sciences case studies look at different aspects of society, like human behavior, culture, and history. They show how social rules, government policies, or historical events affect people and communities.
These case studies help students connect theories they learn in class to real-world situations.
You can also look at the examples below to get some ideas.
Case Study on Government Policy Effects
Case Study on Culture and Education
Environmental Case Study Examples
Environmental case studies focus on how humans interact with nature and the problems this causes, like pollution or climate change. These case studies show how people, governments, or companies try to fix environmental issues and protect the planet.
Check out these high-level examples created for you below for more ideas.
Case Study on River Pollution Cleanup
Case Study on Wildlife Conservation
Psychology Case Study Examples
Psychology case studies focus on understanding human behavior and mental health. These case studies often look at mental health conditions, treatment methods, and results. They help show how psychological theories apply in real life.
Check out the sample case studies below for ideas.
Psychology Case Study Examples PDF
Case Study Examples Psychology
Medical Case Study Examples
Medical case studies are detailed reports that focus on real patients and their medical conditions. They show the symptoms a patient has, the treatment they receive, and the results of that treatment.
Medical case studies help students and healthcare professionals learn by seeing how doctors and nurses handle real-life situations.
Patient Case Study Example
Patient case studies focus on one person and their health problems. They show what symptoms the patient had, the treatments given, and how the patient improved. These case studies help students understand how doctors make decisions and how treatments work.
If you're writing a patient case study, it’s helpful to use a template to organize your work. You can also look at the sample case studies below for ideas.
Case Study on Managing Chronic Illness
Case Study Examples Medical
Case Study Examples for Physiotherapy
Physiotherapy case studies show how physical therapists help people recover from injuries or improve their movement. They explain the types of therapy used, exercises given, and how the patient improves over time.
If you're writing a physiotherapy case study, using a template can make it easier. Look at the examples below for inspiration.
Case Study on Knee Injury Recovery
Case Study on Stroke Rehabilitation
Nursing Case Study Examples
Nursing case studies focus on how nurses care for patients. They explain the patient’s condition, the nursing care provided, and the outcome. Nursing case studies help students learn how to care for patients, work with doctors, and manage emergencies.
Using a case study template can help you write your own nursing case study. Check out the examples below for guidance.
Case Study on Critical Care Nursing
Case Study Examples Nursing
Counseling and Mental Health Case Study Examples
Counseling and mental health case studies show how therapists help people with mental health problems. They explain the therapy used, how the client improved, and the overall results. These case studies help students learn how mental health care works.
If you’re writing a counseling case study, using a template can make it easier. Take a look at the examples below for ideas.
Counselling Case Study Examples PDF
Mental Health Case Study Examples PDF
There you go!
We’re sure that now you have secrets to writing a great case study at your fingertips! This blog teaches the key guidelines of various case studies with samples. So grab your pen and start crafting a winning case study right away!
Having said that, we do understand that some of you might be having a hard time writing compelling case studies.
But worry not! Our expert case study writing service is here to take all your case-writing blues away!
With 100% thorough research guaranteed, we can craft an amazing case study within 24 hours!
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Dr. Barbara is a highly experienced writer and author who holds a Ph.D. degree in public health from an Ivy League school. She has worked in the medical field for many years, conducting extensive research on various health topics. Her writing has been featured in several top-tier publications.
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