steve jobs 2007 iphone presentation

IPhone Keynote 2007

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This blockbuster keynote by Steve Jobs (San Francisco, 2007) started a new era of iPhones! Probably, the first smartphones which paved the way for better mobile phones or smart phones. This keynote certainly looked familiar — the famous jeans and black turtleneck, the black background and giant screen. But Jobs did something unique with this speech : He announced, in detail, a major new product six months before its expected availability. However, we all know how successful iPhone is throughout the years and Steve Jobs, always known for powerful speeches and reviews started a new beginning for technology through this keynote. Powerful taglines came up like “Apple re-invents the phone”, “Interplay of hardware and software” and many more features.

The well-known picture of Steve Jobs :

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Steve Jobs iPhone 2007 Presentation (Full HD) - YouTube [720p]

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Watch Steve Jobs Unveil the First iPhone 10 Years Ago Today

T oday, our smartphones function like a high-tech Swiss army knife, serving as everything from a communications device to a digital camera to an alarm clock. That multiple-use functionality is exactly how late Apple CEO Steve Jobs teased the first iPhone when he introduced it on stage ten years ago today, on Jan. 9, 2007.

“An iPod, a phone, and an Internet communicator,” Jobs said on stage during the Macworld conference. “Are you getting it? These are not three separate devices. This is one device.”

The first-generation iPhone would be considered primitive by today’s technology standards, with its 2-megapixel camera, iPod Touch-inspired design, and 3.5-inch touchscreen. And it certainly wasn’t the first portable phone capable of connecting to the Internet. But the first iPhone is widely credited with heralding in the modern smartphone era, with nearly all of today’s devices taking design and functionality cues from Apple’s original handset.

Read more: The 50 Most Influential Gadgets of All Time

A decade after its original debut, the iPhone has become Apple’s most popular product, accounting for most of the company’s revenue . Later this year, Apple is expected to unveil a new iPhone with a dramatically different design, potentially adding new characteristics like a curved screen and ditching the home button.

Watch Jobs’ full 2007 keynote below:

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Steve Jobs’ iPhone 2007 Presentation

July 2, 2017 3:00pm by Barry Ritholtz

On January 9, 2007 Apple introduced the iPhone. The iPhone was a revolutionary product from Apple and it changed the way smart phones look in work. This video is from MacWorld 2007 were Steve Jobs introduced the original iPhone (1st Gen. / 2G).

This content, which contains security-related opinions and/or information, is provided for informational purposes only and should not be relied upon in any manner as professional advice, or an endorsement of any practices, products or services. There can be no guarantees or assurances that the views expressed here will be applicable for any particular facts or circumstances, and should not be relied upon in any manner. You should consult your own advisers as to legal, business, tax, and other related matters concerning any investment. The commentary in this “post” (including any related blog, podcasts, videos, and social media) reflects the personal opinions, viewpoints, and analyses of the Ritholtz Wealth Management employees providing such comments, and should not be regarded the views of Ritholtz Wealth Management LLC. or its respective affiliates or as a description of advisory services provided by Ritholtz Wealth Management or performance returns of any Ritholtz Wealth Management Investments client. References to any securities or digital assets, or performance data, are for illustrative purposes only and do not constitute an investment recommendation or offer to provide investment advisory services. Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Past performance is not indicative of future results. The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others. The Compound Media, Inc., an affiliate of Ritholtz Wealth Management, receives payment from various entities for advertisements in affiliated podcasts, blogs and emails. Inclusion of such advertisements does not constitute or imply endorsement, sponsorship or recommendation thereof, or any affiliation therewith, by the Content Creator or by Ritholtz Wealth Management or any of its employees. Investments in securities involve the risk of loss. For additional advertisement disclaimers see here: https://www.ritholtzwealth.com/advertising-disclaimers Please see disclosures here: https://ritholtzwealth.com/blog-disclosures/

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5 Reasons Why Steve Jobs's iPhone Keynote Is Still the Best Presentation of All Time

The original iphone presentation had all the elements of a great story..

Today the iPhone celebrates its 10th anniversary as one of the best-selling products of all time. As a communication specialist, I mark the event for a slightly different reason. The launch of the iPhone was accompanied by one of the best business presentations in corporate history.

Here are five techniques that Steve Jobs used to make the iPhone launch magical and memorable, tips that you can use in your very next pitch or presentation.

1. The Setup

A good story--and nearly every successful Hollywood movie--follows the three-act structure: setup, conflict, and resolution. The setup is key. It introduces the characters and provides the background to move the action forward.

In the 2007 iPhone presentation, Jobs built up the narrative before he even mentioned a new product.

"This is a day I've been looking forward to for two and a half years," Jobs began.

"Every once in a while, a revolutionary product comes along that changes everything ... Apple has been very fortunate. It's been able to introduce a few of these into the world. In 1984, we introduced the Macintosh. It didn't just change Apple; it changed the whole computer industry. In 2001, we introduced the first iPod. It didn't just change the way we all listen to music; it changed the entire music industry. Well, today, we are introducing three revolutionary products of this class."

The setup does not have to take long. Jobs delivered the previous paragraph in less than two minutes.

2. The Surprise

The brain loves novelty. It gets bored easily and craves something surprising and new. Jobs was famous for adding "one more thing" at the end of his keynotes. That was his version of the twist you expect to find in a movie. In the 2007 iPhone presentation, he put the twist at the beginning.

The following excerpt is the most viewed--and the most memorable--part of the iPhone presentation:

"Today, we're introducing three revolutionary products. The first one is a widescreen iPod with touch controls. The second is a revolutionary mobile phone. And the third is a breakthrough internet communications device. So, three things: a widescreen iPod with touch controls; a revolutionary mobile phone; and a breakthrough internet communications device. An iPod, a phone, and an internet communicator. An iPod, a phone--are you getting it? These are not three separate devices. This is one device, and we are calling it ... iPhone."

3. The Headline

Jobs never introduced a product without a short, simple summary that described the product in one sentence. Consider it the headline that anchors the story, the catchy title that makes you want to read or hear more.

"Today Apple is going to reinvent the phone," Jobs proclaimed. That's the headline. It's easy to spot the headline, because it's the line repeated five times throughout the presentation. It's also the headline to Apple's press release on the day of the launch.

4. The Villain

Every great story has a villain or a conflict in need of a resolution. In the 2007 iPhone keynote, Jobs showed several competing smartphones and pointed out their weaknesses. "The problem is that they're not so smart and they're not so easy to use. What we want to do is make a leapfrog product that is way smarter than any mobile device has ever been, and super easy to use," Jobs said.

As he described the problems of his competitors at the time, even the words he used positioned them as villains in the narrative, calling existing smartphones "the usual suspects."

Your customer doesn't care about a product or an idea unless it solves a real world problem. Jobs never introduced a new product without first describing the conflict--the problem he set out to solve.

5. The Humor

It's easy to forget how funny Jobs could be onstage. He elicited a laugh from the audience 51 times. During the demo of the Maps feature, Jobs placed a crank call to a Starbucks location, ordering 4,000 lattes before hanging up. Later, his presentation remote stopped working. As it was being fixed, Jobs told a story about the day he and Steve Wozniak created a "TV jammer" and played a prank on Woz's dorm buddies.

The original iPhone presentation had all the elements of a great story: heroes and villains, twists and turns, and humorous sidebars. Delivering great presentations will help you build a company, sell more products, and inspire your teams. Use the iPhone keynote as a guide.

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11 presentation lessons you can still learn from steve jobs.

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Steve Jobs is still the word’s greatest corporate storyteller. I’ve seen plenty of talented speakers in the past year and I’ve written about many of them in this column but I have yet to find someone as good as Steve Jobs. This is why I have spent so many years reviewing, analyzing and sharing Jobs’ presentation techniques because leaders and entrepreneurs today need to carry on his legacy if we hope to inspire the world with our ideas. His keynote presentations continue to attract thousands of views on YouTube and he has profoundly impacted the way leaders communicate.

Earlier this year a Wall Street Journal article titled Bio As Bible featured managers who are imitating Steve Jobs based on what they’ve learned in Walter Isaacson’s biography and also from one of my books, The Innovation Secrets of Steve Jobs . While I’m very proud that the WSJ highlighted my content, dressing like Jobs is not going to inspire your audience. However, there are many other presentation techniques that you can and should copy from Steve Jobs.

Steve Jobs was an astonishing presenter because he informed, inspired, and entertained. In this article I outline 11 techniques from one presentation, the iPhone launch in 2007 . If your presentation is tomorrow and you only have time to incorporate a few ideas, then spend 7 minutes to watch this video where I highlight just three techniques from the same presentation. If you want the whole enchilada, read on.

Watch on Forbes:

Express your passion. Steve Jobs was passionate about design, he absolutely loved his new product, and he wore his enthusiasm on his black-mock sleeve. “It looks pretty doggone gorgeous,” he said with a big smile after showing the iPhone for the first time. Jobs often used words such as “cool,” “amazing,” or “gorgeous” because he believed it. Your audience is giving you permission to show enthusiasm. If you’re not excited about your idea, nobody else will be.

Create a Twitter-friendly headline. Jobs used a technique I’ve labeled the “Twitter-friendly headline,” a one-sentence summary of a product that perfectly captured the main message he wished to deliver. Shortly after showing the new phone, Jobs proudly proclaimed, “Today Apple is going to reinvent the phone.” The headline, “Apple reinvents the phone” was the only sentence on the slide. He repeated the headline several times during the presentation. A Google search for the phrase turns up about 25,000 links, most of which are directly from articles and blog posts covering the launch presentation.

Stick to the rule of three. Jobs instinctively understood that the number “3” is one of the most powerful numbers in communications. A list of 3 things is more intriguing than 2 and far easier to remember than 22. Jobs divided his iPhone presentation into three sections. He spoke about the iPod functions of the new iPhone, the phone itself, and connecting to the Internet. Jobs even had some fun with three. He stepped on stage and said, “Today we are introducing three revolutionary products. The first, a widescreen iPod with touch controls. The second, is a revolutionary mobile phone. And the third is a breakthrough Internet communications device.” As the audience applauded, Jobs repeated the three ‘products’ several times. Finally he said, “Are you getting it? These are not three separate devices, they are one device and we are calling it iPhone!”

Introduce a villain. All great stories have a hero and a villain. A Steve Jobs presentation was no exception. In 2007, why did the world need another mobile phone, especially from Apple? Jobs set up the narrative by introducing a villain—a problem in need of a solution: “Regular cell phones are not so smart and they are not so easy to use. Smartphones are a little smarter, but are harder to use. They are really complicated…we want to make a leapfrog product, way smarter than any mobile device has ever been and super easy to use. This is what iPhone is.”

Sell the benefit. After expanding on the villain (the problem), Jobs introduced the hero (the benefit). The benefit included the new user multi-touch user interface. According to Jobs, “It works like magic. You don’t need a stylus. It’s far more accurate than any touch display that’s ever been shipped. It ignores unintended touches. It’s super smart. You can do multi-finger gestures on it. And boy have we patented it.”

Build simple, visual slides. The average PowerPoint slide has forty words. In the first three minutes of Steve Jobs’ iPhone presentation, he uses a grand total of nineteen words (twenty-one if you include dates). Those words are also distributed across about twelve slides. For more tips on using ‘picture superiority’ in your slide design, please read my earlier article on Jeff Bezos and the end of PowerPoint as we know it.

Tell stories. Before Jobs revealed the new phone, he spent a moment to review the history of Apple, telling a story that built up to the big event. “In 1984, Apple introduced the first Macintosh. It didn’t just change Apple. It changed the whole computer industry. In 2001, we introduced the first iPod. It didn’t just change the way we all listen to music. It changed the entire music industry.” Stories can be brand stories, customer stories, or personal ones. In one very funny moment, Jobs’ clicker failed to advance the slides. After a few seconds of trying to fix it, he paused and told a short story of a how he and Steve Wozniak used to pull pranks on students at Wozniak’s college dorm. Woz had invented a device that jammed TV signals and they used it to tease students when they were watching Star Trek. It brought some levity to the keynote, the problem was fixed, and Jobs effortlessly moved along.

Watch this clip

Prepare and practice excessively. The clicker snafu that I just described teaches another great lesson for all presenters. Jobs casually laughed off the glitch, told a story, and got back to his presentation when his team resolved the issue. He never missed a beat and certainly didn’t get flustered. Jobs was legendary for his preparation. He would rehearse on stage for many hours over many weeks prior to the launch of a major product. He knew every detail of every demo and every font on every slide. As a result the presentation was delivered flawlessly. People often tell me, “I’m not as smooth as Jobs was.” Well, neither was he! Hours and hours of practice made Jobs look polished, casual, and effortless.

Avoid reading from notes. The introduction of the iPhone lasted about 80 minutes. Not once did Jobs read from a teleprompter or notecards. He had internalized the content so well that he didn’t need notes. During the demos, however, he did have a very short list of bullet points hidden from the audience’s view. Those bullets served as reminders and they were the only notes he relied upon.

Have fun. When Jobs first told the audience that Apple was going to introduce a mobile phone he said, “Here it is.” Instead of showing the iPhone, the slide displayed a photo of an iPod with an old-fashioned rotary dial on it. The audience got a kick out of it, laughing and clapping. They had been played and Jobs was enjoying their reaction. There were many funny moments, including a crank call. Jobs was demonstrating the maps feature to show how easy it was to find a location and call the number. He found a Starbucks nearby and called it. A woman picked up the phone and said, “Good morning, Starbucks. How can I help you?” Jobs said, “I’d like to order 4,000 lattes to go, please. No, just kidding. Wrong number. Bye bye.” The audience loved it. I’ve never seen Jobs enjoy himself more in a keynote.

Inspire your audience. Jobs liked to end his keynotes with something uplifting and inspiring. At the end of the iPhone presentation he said, “I didn’t sleep a wink last night. I’ve been so excited about today…There’s an old Wayne Gretzky quote that I love. ‘I skate to where the puck is going to be, not where it has been.’ We’ve always tried to do that at Apple since the very, very beginning. And we always will.”

Steve Jobs educated, entertained, informed, and inspired his audiences in every presentation. So can you. It takes work, planning, and creativity, but if someone is willing to listen to your ideas it’s worth the effort to make it great.

Read more: Untold Stories About Steve Jobs: Friends And Colleagues Share Their Memories

Gallery: Steve Jobs' Most Important Products

Carmine Gallo is the communications coach for the world’s most admired brands. He is a popular keynote speaker and author of several books, including the international bestsellers The Presentation Secrets of Steve Jobs and The Innovation Secrets of Steve Jobs . His new book, The Apple Experience , is the first book to reveal the secrets behind the stunning success of the Apple Retail Store. Carmine has recently launched an eLearning course titled, The New Rules of Persuasive Presentations . Follow Carmine on Facebook or Twitter .

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This Day In History : January 9

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Steve Jobs debuts the iPhone

On January 9, 2007, Apple Inc. CEO Steve Jobs unveils the iPhone —a touchscreen mobile phone with an iPod, camera and Web-browsing capabilities, among other features—at the Macworld convention in San Francisco . Jobs, dressed in his customary jeans and black mock turtleneck, called the iPhone a “revolutionary and magical product that is literally five years ahead of any other mobile phone.” When it went on sale in the United States six months later, on June 29, amidst huge hype, thousands of customers lined up at Apple stores across the country to be among the first to purchase an iPhone.

In November 2007—by which point more than 1.4 million iPhones had been sold—Time magazine named the sleek, 4.8-ounce device, originally available in a 4GB, $499 model and an 8GB, $599 model, its invention of the year. The iPhone went on sale in parts of Europe in late 2007, and in parts of Asia in 2008. In July 2008, Apple launched its online App Store, enabling people to download software applications that let them use their iPhones for games, social networking, travel planning and an every growing laundry list of other activities. Apple went on to over 10 updated models of the iPhone.

The iPhone helped turned Apple, which Jobs (1955-2011) co-founded with his friend Stephen Wozniak in California in 1976, into one of the planet’s most valuable corporations. In 2012, five years after the iPhone’s debut, more than 200 million had been sold. The iPhone joined a list of innovative Apple products, including the Macintosh (launched in 1984, it was one of the first personal computers to feature a graphical user interface, which allowed people to navigate by pointing and clicking a mouse rather than typing commands) and the iPod portable music player (launched in 2001), that became part of everyday modern life.

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