phd thesis loughborough university

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PhD programme structure

You can apply to study a PhD degree (often referred to as a doctorate) with any of our seven institutes. If you are successful, you'll be assigned two supervisors who will have the knowledge and experience required to guide and support your research journey.

What is involved?

Our PhD programmes take place over 3 years full-time, or 6 years part-time and are usually undertaken after a master’s degree. In some special cases, having a master’s degree is not necessary.

A typical PhD normally involves:

• The completion of a literature review
• Original research with the collection of results
• Producing a thesis that outlines your conclusions
• Developing your thesis and submitting it as a written study
• Elaborating on your thesis in an oral exam or presentation

These stages may vary depending on the nature of your research and the Institute you are studying with.

The first year

The first year of any PhD is designed to develop your skills and knowledge as a researcher, and will ensure you have a solid understanding of your chosen subject area.

You’ll have initial meetings with your supervisor and will decide on an action plan based on your research proposal.

The first step in this will almost certainly be carrying out your literature review. With the guidance of your supervisor, you will investigate and explore existing literature to ensure the research you undertake will be an original contribution to your chosen subject area.

The second year 

The second year of a PhD is usually when most students conduct the majority of their core research. The process will vary depending on your research methods, but typically involves collecting results from experiments, artefacts, archives, surveys or other means. 

You’ll continue to meet with your supervisor to give updates on your progress and get feedback on your ideas. As your results develop, you may start to notice patterns in your findings and may decide to start drafting some early conclusions.

The third year 

In your third and final year, you will analyse your results and develop your thesis into a written dissertation. The length of your thesis can be between 40,000 and 120,000 words and should make a unique contribution to your field of study.

On completion of their thesis, you may be asked to participate in a viva voce oral exam. This is a formal discussion and an opportunity for you to defend your research in front of at least one internal and external examiner. 

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Loughborough University Thesis Template (class)

This is a class based on David Steven's github repository template for the Loughborough Thesis style, updated and slimmed down.

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We have 64 Loughborough University PhD Projects, Programmes & Scholarships

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Loughborough University PhD Projects, Programmes & Scholarships

You could be part of a top 10 research-intensive university in England

Skeletal Muscle Biomechanics via Disclination-based Continuum Modelling

Phd research project.

PhD Research Projects are advertised opportunities to examine a pre-defined topic or answer a stated research question. Some projects may also provide scope for you to propose your own ideas and approaches.

Self-Funded PhD Students Only

This project does not have funding attached. You will need to have your own means of paying fees and living costs and / or seek separate funding from student finance, charities or trusts.

Hybrid Machining of Metal Matrix Composites: A Multi-Material, Multi-Scale Approach

Predicting failure in crystalline materials using machine learning techniques, cellular automaton to model rapid crystal growth and recrystallisation, a multiscale investigation of dislocation-grain boundary interactions in next generation alloys, integrated reinforced autoclaved aerated concrete (raac) data monitoring and management, funded phd project (students worldwide).

This project has funding attached, subject to eligibility criteria. Applications for the project are welcome from all suitably qualified candidates, but its funding may be restricted to a limited set of nationalities. You should check the project and department details for more information.

Environmental Evaluation of Microcomb Stability

Empowering people in prison through sport ssehs/cm, funded phd project (uk students only).

This research project has funding attached. It is only available to UK citizens or those who have been resident in the UK for a period of 3 years or more. Some projects, which are funded by charities or by the universities themselves may have more stringent restrictions.

Advanced Technology Digitalisation and Integration for Sustainable Nuclear Waste Management (Ref: FP-SJ-2024-1)

Quantum systems engineering (ref: fp-mh-2024-1), neuromuscular function and muscle morphology in relation to sarcopenia, resistance exercise and neuromuscular electrical stimulation (ref: ssehs/jfuf24), promoting healthier behaviours among black african and caribbean populations in the uk: a positive deviance approach (ref: ssehs/hok24), nature: a highly promising but underdeveloped health intervention (ref: ssehs/dljc), skeletal muscle sex differences: an in vitro model of gender affirmation hormone therapy (ref: ssehs/hfdal).

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Dr James M. Crick

Associate professor of marketing and entrepreneurship (university of leicester) and adjunct professor of entrepreneurial marketing (university of ottawa).

School/Department: Business, School of

Telephone: +44 (0)116 252 5630

Email: [email protected]

Google Scholar

Personal details

I am an Associate Professor at the University of Leicester and an Adjunct Professor at the University of Ottawa. Prior to these roles, I have held faculty positions at different universities in the United Kingdom, Canada, and New Zealand.

Through these positions, I have been actively involved with a range of research, teaching, and administrative duties. Most recently, while at Loughborough University, I established and led the Wine Business Research Interest Group - which was comprised of 79 academics, practitioners, and PhD students from various countries.

Since joining the University of Leicester, I am sit on the Research Ethics Committee, together with the Marketing, Innovation, Strategy, and Operations Department's Research Committee (alongside various other informal and formal leadership positions).

My research interests are positioned at the marketing/entrepreneurship interface (also known as entrepreneurial marketing). My specific research areas include entrepreneurs’ internationalisation activities, collaborative strategies, firms managing strategic orientations, and owner-managers’ dynamic and evolving business models.

I have published in various “high-quality” journals, like Industrial Marketing Management, the Journal of Business Research,  the International Small Business Journal: Researching Entrepreneurship, the International Marketing Review,  Entrepreneurship & Regional Development: An International Journal, the Journal of Rural Studies, the Journal of International Marketing, the International Journal of Entrepreneurial Behavior & Research,  the Journal of Business & Industrial Marketing,  the European Business Review,  and several more. I have written other research outputs (book chapters and viewpoints, conference papers, magazine articles, and practitioner-oriented reports).

I have generated (and/or have been part of research teams that have secured) a total of over £ 1.12 million  worth of research funding (from various countries). Plus, I am an Associate Editor of the Journal of Strategic Marketing - which I undertake alongside other editorial board duties for  Industrial Marketing Management,  the  International Marketing Review,  the  International Journal of Entrepreneurial Behavior & Research,  the  Journal of Family Business Management,  the  Journal of Vacation Marketing,  and the  Journal of Research in Marketing and Entrepreneurship  (and lots of ad-hoc refereeing).

Through my research, I have academic connections (e.g., co-authors) that are located in various countries, including the United States, Canada, the United Kingdom, South Africa, Israel, France, Italy, Ghana, Malaysia, Australia, New Zealand, Germany, and more.

Likewise, I have been invited to deliver research seminars (and editorial presentations) at universities in different parts of the world, like the United Kingdom, the United States, Canada, and New Zealand.

Publications

A selection of my publications are outlined as follows. My  Google Scholar  page displays my wider published work.

Peer-reviewed journal articles:

Crick, J.M.,  and Crick, D. (2024). Regional-level coopetition strategies and company performance: Evidence from the Canadian wine industry.  Entrepreneurship & Regional Development: An International Journal  (forthcoming).

Mahdi, A., Crick, D., Crick, J.M.,  Lamine, W., and Spence, M. (2024). How a coopetition-oriented mind-set and competitive intensity drive coopetition behaviour to support export scale-up activities in a post-crisis environment. International Journal of Entrepreneurship and Small Business (forthcoming).

Mahdi, A., Crick, D.,  Crick, J.M.,  Lamine, W., and Spence, M. (2024). A study of entrepreneurial marketing activities and firm performance in an immediate post COVID-19 era: The moderating role of coopetition.  International Journal of Entrepreneurial Behavior & Research  (forthcoming).

Crick, J.M.,  Crick, D., and Ferrigno, G. (2024). Coopetition and the marketing/entrepreneurship interface in an international arena.  International Journal of Entrepreneurial Behavior & Research  (forthcoming).

Crick, J.M.  (2024). Analyzing survey data in marketing research: A guide for academics and postgraduate students.  Journal of Strategic Marketing,  32(2), pp. 203-215.

Crick, J.M.,  Friske, W., and Morgan, T.A. (2024). The relationship between coopetition strategies and company performance under different levels of competitive intensity, market dynamism, and technological turbulence.  Industrial Marketing Management,  118(1), pp. 56-77.

Cucino, V., Ferrigno, G.,  Crick, J.M.,  and Piccaluga, A. (2024). Identifying entrepreneurial opportunities during crises: A qualitative study of Italian firms.  Journal of Small Business and Enterprise Development,  31(8), pp. 47-76.

Mahdi, A., Crick, D., Crick, J.M., Lamine, W., and Spence, M. (2024). Entrepreneurial marketing practices and rural wine producers’ performance: The moderating role of competitive intensity in an immediate post crisis period. Journal of Rural Studies, 108(1), pp. 103277.

Chaudhry, S., Crick, D., and  Crick,  J.M.  (2023). I’ll be there for you: Coopetition and competitor-oriented activities among South-Asian restaurants in two UK regional clusters.  International Journal of Entrepreneurial Behavior & Research,  29(9-10), pp. 1973-2004.

Hamzah, M.I.,  Crick, J.M.,  Crick, D., Ali, S.A.M., and Yunus, N.M. (2023). The nature of the relationship between an entrepreneurial marketing orientation and small business growth: Evidence from Malaysia.  International Journal of Entrepreneurship and Small Business,  50(3), pp. 355-391.

Crick, J.M.,  Crick, D., and Chaudhry, S. (2023). Governance considerations and non-linear international scale-up behaviour among INVs.  International Small Business Journal: Researching Entrepreneurship,  41(6), pp. 647–681.

Crick, J.M.,  Crick, D., and Chaudhry, S. (2023). Coopetition and competitor-oriented behaviour from a pre- to post-COVID-19 pandemic era.  Industrial Marketing Management,  113(1), pp. 58-73.

Karami, M., Crick, D., and  Crick, J.M.  (2023). Non-predictive decision-making, market-oriented behaviours, and smaller-sized firms’ performance.  Journal of Strategic Marketing,  31(5), pp. 1107-1131.

Crick, J.M.,  Crick, D., and Peixinho, J.M. (2023). Does industry experience positively moderate the quadratic relationship between coopetition and financial performance? Evidence from the New Zealand wine sector.  International Journal of Entrepreneurship and Small Business,  49(1), pp. 1-31.

Crick, J.M.,  and Crick, D. (2023). With a little help from my friends: The interaction between an entrepreneurial orientation, coopetition, and firm performance.  International Journal of Entrepreneurial Behavior & Research,  29(4), pp. 965-985.

Crick, J.M.,  and Crick, D. (2023). Revisiting the “concentration vs. spreading debate”: Perceived risk and strategic flexibility in decision-making regarding an unanticipated environmental market disruption.  Journal of Strategic Marketing,  31(3), pp. 578-606.

Crick, J.M.,  Crick, D., and Chaudhry, S. (2023). Inter-firm collaboration as a performance-enhancing survival strategy within the business models of ethnic minority-owned urban restaurants affected by COVID-19.  International Journal of Entrepreneurial Behavior & Research,  29(3), pp. 587-613.

Crick, J.M.,  Karami, M., and Crick, D. (2022). Is it enough to be market-oriented? How coopetition and industry experience affect the relationship between a market orientation and customer satisfaction performance.  Industrial Marketing Management,  100(1), pp. 62-75.

Crick, J.M.  (2022). Does competitive aggressiveness negatively moderate the relationship between coopetition and customer satisfaction performance?  Journal of Strategic Marketing,  30(6), pp. 562-587.

Crick, J.M.,  and Crick, D. (2022). Coopetition and international entrepreneurship: The influence of a competitor orientation.  International Journal of Entrepreneurial Behavior & Research,  28(3), pp. 801-828.

Crick, J.M.  (2022). Don’t run before you can walk! The importance of fostering threshold capabilities in securing market-level survival.  International Journal of Entrepreneurship and Small Business,  46(3), pp. 416-433.

Crick, J.M.,  Crick, D., and Chaudhry, S. (2022). The dark-side of coopetition: It’s not what you say, but the way that you do it.  Journal of Strategic Marketing,  30(1), pp. 22-44.

Crick, J.M.,  Karami, M., and Crick, D. (2021). The impact of the interaction between an entrepreneurial marketing orientation and coopetition on business performance.  International Journal of Entrepreneurial Behavior & Research,  27(6), pp. 1423-1447.

Crick, J.M.,  and Crick, D. (2021). Rising up to the challenge of our rivals: Unpacking the drivers and outcomes of coopetition activities.  Industrial Marketing Management,  96(1), pp. 71-85.

Crick, J.M.,  and Crick, D. (2021). Coopetition and family-owned wine producers.  Journal of Business Research,  135(1), pp. 319-336.

Crick, J.M.,  and Crick, D. (2021). Market-oriented activities and communal wine consumption events: Does coopetition make a difference?  Journal of Wine Research,  32(3), pp. 161-187.

Crick, J.M.  (2021). The dimensionality of the market orientation construct.  Journal of Strategic Marketing,  29(4), pp. 281-300.

Crick, J.M.,  and Crick, D. (2021). The yin and yang nature of coopetition activities: Non-linear effects and the moderating role of competitive intensity for internationalised firms.  International Marketing Review,  38(4), pp. 690-716.

Crick, J.M.,  and Crick, D. (2021). Teaching marketing to non-marketing majors: Tools to enhance their engagement and academic performance.  Education and Training,  63(6), pp. 833-851.

Crick, J.M.,  and Crick, D. (2021). The dark-side of coopetition: Influences on the paradoxical forces of cooperativeness and competitiveness across product-market strategies.  Journal of Business Research,  122(1), pp. 226-240.

Crick, J.M.  (2021). Unpacking the relationship between a coopetition-oriented mind-set and coopetition-oriented behaviours.  Journal of Business & Industrial Marketing,  36(1), pp. 400-410.

Crick, J.M.,  and Crick, D. (2021). Internationalizing the coopetition construct: Quadratic effects on financial performance under different degrees of export intensity and an export geographical scope.  Journal of International Marketing,  29(2), pp. 62-80.

Crick, J.M.,  and Crick, D. (2021). Coopetition and sales performance: Evidence from non-mainstream sporting clubs.  International Journal of Entrepreneurial Behavior & Research,  27(1), pp. 123-147.

Crick, J.M.  (2021). Qualitative research in marketing: What can academics do better?  Journal of Strategic Marketing,  29(5), pp. 390-429. 

Crick,  J.M.,  and Crick, D. (2020). Coopetition and COVID-19: Collaborative business-to-business marketing strategies in a pandemic crisis.  Industrial Marketing Management,  88(1), pp. 206-213.

Sraha, G., Sharma, R.R., Crick, D., and  Crick, J.M.  (2020). International experience, export commitment, distribution adaptation, and performance: A study of Ghanaian firms in B2B export markets.  Journal of Business & Industrial Marketing,  35(11), pp. 1715-1738.

Crick, J.M.,  Crick, D., and Chaudhry, S. (2020). Entrepreneurial marketing decision-making in rapidly-internationalising and de-internationalising start-up firms.  Journal of Business Research,  113(1), pp. 158-167.

Crick, J.M.  (2020). The dark-side of coopetition: When collaborating with competitors is harmful for company performance.  Journal of Business & Industrial Marketing,  35(2), pp. 318-337.

Crick, J.M.,  Crick, D., and Tebbett, N. (2020). Competitor orientation and value co-creation in sustaining rural New Zealand wine producers.  Journal of Rural Studies,  73(1), pp. 122-134.

Crick, J.M.,  and Crick, D. (2019). Developing and validating a multi-dimensional measure of coopetition.  Journal of Business & Industrial Marketing,  34(4), pp. 665-689.

Crick, J.M.  (2019). Incorporating coopetition into the entrepreneurial marketing literature: Directions for future research.  Journal of Research in Marketing and Entrepreneurship,  21(1), pp. 19-36.

Crick, J.M.  (2019). Moderators affecting the relationship between coopetition and company performance.  Journal of Business & Industrial Marketing,  34(2), pp. 518-531.

Crick, J.M.  (2018). Teaching marketing to non-marketers: Some experiences from New Zealand and the UK.  Education and Training,  60(9), pp. 1070-1083.

Crick, J.M.  (2018). Studying coopetition in a wine industry context: Directions for future research.  International Journal of Wine Business Research,  30(3), pp. 366-371.

Crick, D., Chaudhry, S., and  Crick, J.M.  (2018). Risks/rewards and an evolving business model: A case study of a small lifestyle business in the UK tourism sector.  Qualitative Market Research: An International Journal,  21(2), pp. 143-165.

Crick, J.M.,  and Crick, D. (2018). Angel investors’ predictive and control funding criteria: The importance of evolving business models.  Journal of Research in Marketing and Entrepreneurship , 20(1), pp. 34-56.

Crick, J.M.  (2018). The facets, antecedents, and consequences of coopetition: An entrepreneurial marketing perspective.  Qualitative Market Research: An International Journal,  21(2), pp. 253-272.

Crick, D., and  Crick, J.M.  (2016). The first export order: A marketing innovation revisited.  Journal of Strategic Marketing,  24(2), pp. 77-89.

Crick, D., and  Crick, J.M.  (2016). Coopetition at the sports marketing/entrepreneurship interface: A case study of a Taekwondo organisation.  Marketing Intelligence & Planning,  34(2), pp. 169-187.

Crick, D., Chaudhry, S., and  Crick, J.M.  (2016). Trading in a competitive environment: South-Asian restaurants in the UK.  Strategic Change: Briefings in Entrepreneurial Finance,  25(3), pp. 371-382.

Crick, D., and  Crick, J.M.  (2016). An appreciative inquiry into the first export order.  Qualitative Market Research: An International Journal,  19(1), pp. 84-100.

Crick, J.M.,  and Crick, D. (2016). Developing entrepreneurial resilience in the UK tourism sector.  Strategic Change: Briefings in Entrepreneurial Finance,  25(3), pp. 315-325.

Crick, D., and  Crick, J.M.  (2015). Learning and decision-making in marketing planning: A study of New Zealand vineyards.  Marketing Intelligence & Planning,  33(5), pp. 707-732.

Crick, D., and  Crick, J.M.  (2014). The internationalization strategies of rapidly-internationalizing high-tech UK SMEs: Planned and unplanned activities.  European Business Review,  26(5), pp. 421-448.

Editorials:

Crick, J.M., and Jones, R. (2024). A tribute to Dr Todd Morgan’s research on the marketing/entrepreneurship interface. Journal of Research in Marketing and Entrepreneurship,  26(2), pp. 213-227.

Book chapters and viewpoints:

Crick, J.M., and Crick, D. (2024). Coopetition in export markets: Directions for entrepreneurship research. In V. Ratten (ed.). International Encyclopaedia of Business and Management, Elsevier, Amsterdam, Netherlands (forthcoming).

Crick, J.M., and Crick, D. (2024). Coopetition strategies and wine tourism offerings. In J. Martinez-Falco., B. Marco-Lajara., E. Sanchez-Garcia., and L.A. Millan-Tudela (eds.). Strategic Management in the Wine Tourism Industry, Palgrave Macmillan, London, United Kingdom (forthcoming).

Chaudhry, S., Crick, D., and  Crick, J.M.  (2024). Highly-digitalized international new ventures’ first export order and ongoing capability development. In W. Lamine., S.L. Jack., A. Fayolle., and D.B. Audretsch (eds.).  The De Gruyter Handbook of Digital Entrepreneurship: The Transformation of Enterprise,  De Gruyter, Berlin, Germany, pp. 249-276.

Crick, J.M.,  and Crick, D. (2023). International entrepreneurship, inter-firm collaboration, and export capability development. In C. Felzensztein., and S. Fuerst (eds.).  A Research Agenda for International Entrepreneurship,  Edward Elgar Publishing, Cheltenham, United Kingdom, pp. 143-164.

Crick, J.M.  (2023). A split Korea and a divided martial art: How politics and tense international relations have impacted Taekwon-Do. In V. Ratten (ed.).  Entrepreneurship Research: Developing New and Emerging Patterns in the Post-COVID-19 Pandemic Era,  Springer, Cham, Switzerland, pp. 51-81.

Chaudhry, S., Crick, D., and  Crick, J.M.  (2023). The perceived “double-disadvantage” of gender and ethnicity: A capabilities perspective of rapidly-internationalising female immigrant entrepreneurs in the UK. In V. Jafari-Sadeghi., and H.A. Mahdiraji (eds.).  Decision-Making in International Entrepreneurship: Unveiling Cognitive Implications Towards Entrepreneurial Internationalisation,  Emerald Group Publishing, Bingley, United Kingdom, pp. 33-49.

Crick, J.M.,  and Crick, D. (2023). Coopetition among under-resourced football clubs. In V. Ratten (ed.).  Football Entrepreneurship,  Routledge, Abingdon, United Kingdom, pp. 13-28.

Sraha, G., Crick, D., Sharma, R.R., and  Crick, J.M.  (2022). International entrepreneurship and the role of stakeholders: Ghanaian firms’ practices in export markets. In V. Jafari-Sadeghi., and L-P. Dana (eds.).  International Entrepreneurship in Emerging Markets: Contexts, Behaviours, and Successful Entry,  Routledge, Abingdon, United Kingdom, pp. 129-150.

Crick, J.M.,  and Crick, D. (2022). The multiple layers of coopetition and their link with sales performance: Insights from sporting clubs in New Zealand. In V. Ratten (ed.).  Oceania Entrepreneurship,  Palgrave Macmillan, London, United Kingdom, pp. 71-105.

Crick, J.M.,  and Crick, D. (2021). Coopetition as an entrepreneurial strategy: Focus on the wine sector. In L-P. Dana (ed.).  World Encyclopaedia of Entrepreneurship,  second edition, Edward Elgar Publishing, Cheltenham, United Kingdom, pp. 26-39.

Chaudhry, S., Crick, D., and  Crick, J.M.  (2019). Trade barriers and assistance requirements for South-Asian transnational entrepreneurs. In M.Y. Haddoud., A.E. Onjewu., and P. Jones (eds.).  International Entrepreneurship in Emerging Markets: Nature, Drivers, Barriers, and Determinants,  Emerald Group Publishing, Bingley, United Kingdom, pp. 115-140.

Crick, J.M.  (2019). Sponsorship in ITF Taekwon-Do. In C. Fill., and S. Turnbull.  Marketing Communications: Touchpoints, Sharing, and Disruption,  eighth edition, Pearson, Harlow, United Kingdom, pp. 493-494.

Crick, J.M.,  and Crick, D. (2018). “Lean start-up” practices: Initial internationalization and evolving business models. In L.C. Leonidou., C.S. Katsikeas., S. Samiee., and B. Aykol (eds.).  Advances in Global Marketing: A Research Anthology,  Springer, Cham, Switzerland, pp. 37-58.

Conference papers:

Crick, J.M., and Crick, D. (2024). Managing coopetition activities in turbulent export markets. Academy of Marketing Conference, Cardiff, United Kingdom (forthcoming).

Crick, J.M., Crick, D., Mahdi, A., Spence, M., and Lamine, W. (2023). Entrepreneurial marketing activities and firm performance among US wine producers: The moderating role of competitive intensity. Australian and New Zealand Academy of Management Conference, Wellington, New Zealand.

Chaudhry, S., Crick, D., and Crick, J.M. (2023). Resilience in overcoming the perceived “double-disadvantage” of gender and ethnicity: Rapidly-internationalising female immigrant entrepreneurs. McGill International Entrepreneurship Conference, Kalmar, Sweden.

Mahdi, A., Crick, D., Crick, J.M., Spence, M., and Lamine, W. (2023). Resilience among passive exporters in a post-turbulent COVID-19 pandemic era: A capabilities perspective. McGill International Entrepreneurship Conference, Kalmar, Sweden.

Crick, J.M., Crick, D., and Ferrigno, F. (2023). The performance-enhancing nature of the international entrepreneurial marketing practices and coopetition. Academy of Marketing Conference, Birmingham, United Kingdom.

Crick, D., and Crick, J.M. (2023). Digital start-ups: Stakeholders’ perceptions of key capabilities to facilitate enduring student entrepreneurship. Conference of Research in Entrepreneurship, Education, and Technology, Ottawa, Canada.

Crick, J.M., and Crick, D. (2022). The role of coopetition in wine producers’ business-to-business strategies targeting Asian markets. Industrial Marketing and Purchasing Group Asia Conference, Okinawa, Japan.

Crick, D., and Crick, J.M. (2022). Revisiting the de- and re-internationalization strategies of start-up firms: A capabilities perspective. McGill International Entrepreneurship Conference, Al Ain, United Arab Emirates.

Crick, J.M., and Crick, D. (2022). Coopetition and company performance: A multi-dimensional perspective. Global Research Conference on Marketing and Entrepreneurship, Whistler, Canada.

Crick, J.M., and Crick, D. (2022). An empirical assessment of the COOP scale: Evidence from the Canadian wine industry. Academy of Wine Business Research Conference, Dijon, France.

Crick, J.M., and Crick, D. (2022). The influence of a competitor orientation on international entrepreneurs’ coopetition activities. Australia and New Zealand International Business Academy Conference, Wellington, New Zealand (held online due to the COVID-19 pandemic).

Crick, J.M., and Crick, D. (2021). Coopetition as an entrepreneurial marketing strategy during the COVID-19 pandemic: Evidence from the US wine industry. Pandemic Shock Consequences Conference, Poznan, Poland (held online due to the COVID-19 pandemic).

Crick, J.M., and Crick, D. (2021). Re-internationalizing decision-making: International new ventures with highly-digitalized business models. International Conference on Digital, Innovation, Entrepreneurship, and Financing, Lyon, France (held online due to the COVID-19 pandemic).

Crick, J.M., and Crick, D. (2020). Revisiting the “concentration vs. spreading debate” following an unanticipated environmental market disruption: Risks/rewards and strategic flexibility in decision-making regarding business models. International Conference on Marketing, Strategy, and Policy Research, Newcastle upon Tyne, United Kingdom (held online due to the COVID-19 pandemic).

Crick, J.M., and Crick, D. (2020). Inter-firm collaboration as a performance-enhancing survival strategy within the business models of urban restaurants affected by COVID-19. International Conference on Marketing, Strategy, and Policy Research, Newcastle upon Tyne, United Kingdom (held online due to the COVID-19 pandemic).

Crick, J.M., and Crick, D. (2019). Coopetition and performance in B2B marketing. Australian and New Zealand Marketing Academy Conference, Wellington, New Zealand.

Crick, J.M., and Crick, D. (2019). Industry experience and the non-linear coopetition performance-enhancing relationship: Differences across product-market strategies. McGill International Entrepreneurship Conference, Odense, Denmark.

Crick, D., and Crick, J.M. (2019). The re-internationalization decision in international new ventures. McGill International Entrepreneurship Conference, Odense, Denmark.

Crick, J.M., and Crick, D. (2019). How does industry experience affect the relationship between coopetition and company performance? An entrepreneurial marketing perspective. Academy of Marketing Conference, London, United Kingdom.

Crick, D., and Crick, J.M. (2019). Entrepreneurial marketing practices in re-internationalising firms. Global Research Symposium on Marketing and Entrepreneurship, London, United Kingdom.

Crick, J.M., and Crick, D. (2019). Rising up to the challenge of our rivals: Coopetition and market performance in the New Zealand wine industry. Global Research Symposium on Marketing and Entrepreneurship, London, United Kingdom.

Crick, J.M., and Crick, D. (2019). Implementing a coopetition-oriented mind-set and its relationship with sales performance among sports clubs. Global Research Symposium on Marketing and Entrepreneurship, London, United Kingdom.

Crick, D., and Crick, J.M. (2019). The role of coopetition in brand strategies within rural wine clusters. International Consumer Brand Relationships Conference, Cancun, Mexico.

Crick, J.M., Dewsnap, B., Cadogan, J.W., and Souchon, A.L. (2019). Implementing the marketing concept through customer value-oriented functional resource investments. American Marketing Association Winter Academic Conference, Austin, United States.

Crick, J.M., and Crick, D. (2019). Coopetition in small, family-owned, rural New Zealand vineyards and the impact on stakeholders. Academy of Wine Business Research Conference, Stellenbosch, South Africa.

Crick, J.M., and Crick, D. (2018). The relationship between a coopetition-oriented corporate culture and organizational performance: Differences across domestic and international product-markets. McGill International Entrepreneurship Conference, Halmstad, Sweden.

Crick, J.M., and Crick, D. (2018). The dark-side of coopetition-oriented business models: Entrepreneurial marketing strategies in the New Zealand wine industry. Global Research Symposium on Marketing and Entrepreneurship, Boston, United States.

Crick, J.M., and Crick, D. (2017). Rapidly-internationalizing lean start-ups and their continuing overseas developmental path: Management teams’ international “mind-set” or “myth”. McGill International Entrepreneurship Conference, Galway, Republic of Ireland.

Crick, J.M., Chaudhry, S., and Crick, D. (2017). Trading in a competitive environment: Portfolio entrepreneurship and the business models of South-Asian-owned retailers in the UK. Global Research Symposium on Marketing and Entrepreneurship, San Francisco, United States.

Crick, D., Chaudhry, S., and Crick, J.M. (2017). Marketing planning and an evolving business model: A case study of small lifestyle businesses in the UK tourism sector. Academy of Marketing Conference, Kingston upon Hull, United Kingdom.

Crick, J.M., and Crick, D. (2017). An investigation into the decision-making criteria of angel investors. Canadian Council for Small Business & Entrepreneurship, Quebec City, Canada.

Crick, J.M., and Crick, D. (2017). Business models and the first export order in lean start-up UK firms. International Conference on Innovation and Entrepreneurship, Kuala Lumpur, Malaysia.

Bradshaw, R., and Crick, J.M. (2016). Start-ups and the role of the incubation unit. Royal Melbourne Institute of Technology International Conference on Business Innovation, Rajamangala, Thailand.

Crick, J.M., and Crick, D. (2016). Coopetition and business models in the international wine sector. American Society for Competitiveness Conference, Washington D.C., United States.

Crick, J.M., and Crick, D. (2016). Initial internationalisation and business models in UK lean start-ups. Global Entrepreneurship Development Centre Conference, Kingston upon Thames, United Kingdom.

Crick, J.M., Crick, D., and Bradshaw, R. (2016). Coopetition in a competitive market: The case of the New Zealand wine industry. British Academy of Management Conference, Newcastle upon Tyne, United Kingdom.

Crick, J.M., and Crick, D. (2016). Angel investors’ perspectives on funding digital international entrepreneurial start-ups. McGill International Entrepreneurship Conference, Vaasa, Finland.

Crick, J.M., and Crick, D. (2016). Angel investors’ decision-making criteria and evolving business models: Implications for incubator managers and entrepreneurs. Global Research Symposium on Marketing and Entrepreneurship, San Diego, United States.

Kuntonbutr, C., Bradshaw, R., and Crick, J.M. (2016). Knowledge outsourcing: The role of innovation centres. Global Business and Economics Conference, Bangkok, Thailand.

Crick, D., and Crick, J.M. (2015). Lean start-ups’ international entrepreneurial planning and the first export order. McGill International Entrepreneurship Conference, London, United Kingdom.

Crick, D., and Crick, J.M. (2015). Competition and collaboration in the New Zealand wine sector: Domestic and international entrepreneurship. McGill International Entrepreneurship Conference, Al Ain, United Arab Emirates.

Crick, D., Chaudhry, S., and Crick, J.M. (2014). Perceived difficulties in internationalisation: A study of international and transnational entrepreneurs. McGill International Entrepreneurship Conference, Santiago, Chile.

Crick, D., and Crick, J.M. (2012). Re-orientating entrepreneurial strategies in a competitive environment: The case of the New Zealand wine industry. International Council for Small Business Conference, Wellington, New Zealand.

Academic theses and research projects:

Crick, J.M. (2018). The Antecedents and Consequences of a Customer Value-Oriented Dominant Logic: A Dynamic Managerial Capabilities Perspective. Unpublished PhD thesis in Entrepreneurial Marketing, Loughborough Business School, Loughborough University, United Kingdom.

Crick, J.M. (2015). Bridging the Gap Between Threshold and Dynamic Capabilities: A Qualitative Study of the Collaboration Strategies of New Zealand Wineries. Unpublished MBS thesis in Management, Massey Business School, Massey University, New Zealand.

Crick, J.M. (2013). An Investigation Into the Politics, Expansion Strategies, and Threats of International Break-Away Taekwon-Do Organisations. Unpublished BCom research project in International Business, Wellington School of Business and Government, Victoria University of Wellington, New Zealand.

Supervision

Alongside teaching several modules, I have supervised to completion (and examined) projects, dissertations, and theses at a variety of levels (undergraduate, postgraduate, executive education, and doctoral).

I am interested in supervising “high-calibre” students in the broader area of entrepreneurial marketing, including (but not limited to) coopetition strategies and internationalisation activities.

Moreover, I am keen on supervising “high-level” students with different methodological focuses (quantitative and/or qualitative research designs). Please contact me to explore any of these potential topics in more depth.

Since joining the University of Leicester, I have taught undergraduate and postgraduate students on a variety of programmes. Additionally, I deliver classes as part of my Adjunct Professor role at the University of Ottawa. In the past, I have taught various undergraduate, postgraduate, executive education, and doctoral modules (of different cohort sizes). This has involved very small classes (e.g., tutorials and seminars) through to much larger classes.

Furthermore, I have been an internal examiner (also known as a moderator) and an external examiner for various universities' undergraduate, postgraduate, and doctoral programmes (in different countries).

Press and media

As my core research areas surround entrepreneurial marketing (with an international focus), I am happy to be contacted about issues, such as organisations (small and large) collaborating with their competitors, entrepreneurs’ internationalisation strategies, and owner-managers pivoting their business models to respond to changes within their sectors. Indeed, my published work has been disseminated to practitioner-oriented audiences on several occasions (e.g., magazine articles in different countries).

I am a full-member of the Academy of Marketing, the British Academy of Management, and the Academy of Marketing Science (as well as a variety of more specialist academic bodies). Additionally, I regularly attend domestic and international events in the area of entrepreneurial marketing. This extends to me being affiliated with various research centres, academic conferences, and beyond in my field, such as sitting on international boards. As a couple of examples, I am a member of the Global Research Symposium (now Conference) on Marketing and Entrepreneurship Advisory Board and the Leadership Board of the Entrepreneurial Marketing Special Interest Group of the American Marketing Association.

Some illustrations of my academic awards and prizes are:

July 2017 - “Best Doctoral Paper Award” at the Academy of Marketing Conference (hosted by the University of Hull).

September 2017 - "Best Doctoral Paper Award" at the L oughborough Business School Doctoral Conference from the Loughborough Business School (at Loughborough University)

March 2019 - “Dean’s Award for Early Career Researcher of the Year” in the Loughborough Business School (at Loughborough University).

December 2019 - "Best paper in the Business-to-Business Marketing Track" at the Australian and New Zealand Marketing Academy Conference (hosted by Victoria University of Wellington).

December 2020 - "Best paper in the Tourism and Hospitality Marketing Track" at the International Conference on Marketing Strategy and Policy Research (hosted by Newcastle University, but was held online due to the COVID-19 pandemic).

January 2021 - "Outstanding Article Award", namely, the best paper published in  Industrial Marketing Management between 2016 and 2020. This article was downloaded 20,706 times in approximately seven months (with thousands more downloads after the award was presented).

May 2023 - " Queen Elizabeth II Graduate Scholarship in Science and Technology" (at the University of Ottawa).

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• Code of Practice on Research Degree Programmes

9. Presentation by standard thesis format

Guidance for presenting a thesis in one of the standard formats.

This route can be used when submitting for the award of MPhil or PhD as defined under section 3.1 of Regulation XXVI.

9.1 Copies for Submission

An electronic copy of the work must be submitted to the Doctoral College (Registry) for examination. The thesis must be written in English. Text, should be 1 1 / 2 spaced on A4 format.

Hard copies may be exceptionally requested, but usually only when it is necessary as a reasonable adjustment for an examiner.

For a submission which is in conventional book form , hereafter referred to as ‘a standard thesis’, presentation should be as follows:

• The pages are to be numbered consecutively; a table of contents and an abstract are to be included.
• If a printed copy is required, a candidate may print text on both sides of the paper provided that the paper is of sufficient weight to ensure that the text is perfectly legible. Otherwise the text should be printed on one side of the paper only.
• The title page must take a form similar to that shown in Appendix III. This includes the precise format of the © Notice to claim copyright protection in all countries which are signatories to the Universal Copyright Convention.
• The thesis must contain a statement indicating the author's responsibility for the work submitted, including the extent of their contribution of original work, and a complete thesis access conditions form which must be inserted into the front of each copy of the thesis.
• In addition to the submitted work a signed certificate stating that neither the thesis nor the original work contained therein has been submitted to this or any other institution for a degree must be included.

For a submission which consists of a thesis plus an artefact (or artefacts) which are integral to the research process and output the same presentation of the thesis as in 1(a) is required except that in addition the artefact (or artefacts) should be listed in the contents and referred to in the abstract.

The artefact(s) will be either a creative work(s) or invention(s) which together with the thesis constitute an integrated thesis for new understanding.

A permanent record of the artefact(s) submitted shall be bound within the thesis.

For a submission which consists of a media production other than a conventional thesis the candidate, through their Associate Dean (Research), will apply to the Associate Pro Vice-Chancellor of the Doctoral College at least six months before submission for permission to submit in a non-thesis form. In considering their decision the Associate Pro Vice-Chancellor of the Doctoral College will assess whether the advancing of knowledge in the candidate’s research project requires a non-conventional media to achieve its full potential. If the non-conventional media submission is accompanied by an artefact(s) the presentation will follow 1(b) above.

9.3 Submission Length

The thesis should be presented in satisfactory literary form (including references, notes and bibliography, as appropriate) and should not be of unnecessary length. Doctoral researchers are advised not to exceed 80,000 words or their adjudged equivalent for a doctoral thesis. It is the responsibility of the author to check the submission for spelling and accuracy.

9.4 Thesis deposit

The award of a research degree will not be made until an electronic version of the final version of the thesis, as approved by the Examiners, has been deposited with the University Library for inclusion in the Institutional Repository together with a signed Thesis Deposit Agreement.

9.5 Thesis Access Conditions

Access will normally be ‘open' except in cases where industrial sponsorship, or other special circumstances, warrant restriction of access. Normally this should have been determined at the outset of the research project, and certainly not later than at the time of submission. Where restriction of access is necessary the primary supervisor or Dean of School will specify a moratorium period of normally up to three years. The ‘restricted' access classification is used for example where the overall project is a continuing one to be carried on by others or when access is delayed to allow further development of ideas which are not protected by copyright. (Copyright can only protect phraseology and there can be no copyright on ideas).

The ‘confidential' classification is used where a patent is pending or where a sponsor specifies security for this or any other reason.

For both ‘restricted' and ‘confidential' submissions it will be necessary for anyone wishing access to seek the written permission of the Dean of School.

Restricted and Confidential submissions revert to ‘open' classification at the end of the moratorium period.

It should be noted that, in respect of a Restricted or Confidential submission, the author is themselves subject to the moratorium conditions; in respect of a desire to publish, this means seeking the prior approval of the relevant Supervisor or University Dean of School.

9.6 Copyright

Where a thesis contains third party copyright material the student must obtain permission for its publication, including on the Internet via the University’s Institutional Repository.  If the student is unable to obtain permission for the use of substantial copyright material, then an indefinite moratorium of the thesis can be applied.  Where a student is unable to obtain permission for use of a limited range of copyright material, then the electronic copy of the thesis can be submitted in two versions, a full version with a moratorium on publication and a second version without the third-party copyright material (maintaining the original pagination) which will be placed on open access.

Doctoral College (Academic Registry)

For administrative queries about your phd.

Tel: 01509 228292

Email: Send email

Location: Student Enquiries, Rutland Building

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