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Digital Marketing Personal Statement – Everything You Are Looking for!

January 2, 2024
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If you are determined to enhance your horizons in digital marketing through a professional qualification, it’s high time you wrote a convincing digital marketing personal statement.

Your success in the field of digital marketing is decided by where you study. If a recognized and reputed institute is in your mind, it is imperative to have a personal statement for digital marketing that clearly articulates your skills, past accomplishments, and professional goals.

In this blog, we are discussing everything about personal statement digital marketing. You will receive:

The complete paragraph structure of the digital marketing personal statement
3 digital marketing personal statement samples
Easy writing steps
Handpicked tips from experts

What is Digital Marketing? Why is It Important Today?

Digital marketing is a modern way of marketing where a brand is introduced to its potential customers through various digital mediums such as websites, social media services and other internet-based services. Digital marketing has become very essential for brand building today because:

People increasingly use the internet and social media these days. Targeting them through these digital media is easier as compared to other mediums.
Brands without online presence are likely to be ignored by potential customers
There is no limit of space when you target your potential customers through digital medium.
Digital marketing helps a brand begin its campaign at a reasonably lesser expenditure.

What is a Digital Marketing Personal Statement? Why Do You Need One?

A digital marketing personal statement is a 500 words long essay you will write to a college or university where you intend to do your digital marketing course. In the write-up, you will describe the qualities, strengths and experiences that make you fit for the program.

Your digital marketing personal statement is a very crucial document in your application because:

It says who you are and how you developed interest in digital marketing
It gives a sneak peek into your career aspirations
It shows how you are distinguished from other applicants of digital marketing
It explains how your skills and experiences are aligned to your passion for digital marketing

How Long Does a Personal Statement for Master’s in Digital Marketing Have to Be?

	One to two
	About 500
	2500
	12 points
	Arial, Helvetica or Times New Roman
	1” at the top, bottom and both sides
	Leave double space between the lines

What Do Admission Officers Want to See In Your Digital Marketing Masters Personal Statement?

Admission officers use a checklist to validate your personal statement. So, your essay must contain the following information so as to win their approval.

Your academic background and how it has influenced your taste for digital marketing
A list of your achievements and how they moulded your passion for digital marketing
Your relevant skills and how you think they will help you during your formation in digital marketing
Your career aspirations after formation in digital marketing






Digital Marketing Personal Statement

How to Write a Personal Statement Digital Marketing?

Your personal statement for digital marketing should show the institute why you are the right fit for their program. To help your essay serve that purpose, you ought to approach it very specifically.

Here are the steps that will help you write it as expected.

The first step in writing your personal statement is preparation. To begin with, understand why you are required to write it and then plan your essay accordingly. Read about the institute and the course and understand the format and structure.

Check if any specific questions are asked:

Some institutes will tell you to centre your personal statement around a few questions that they ask you. If you’re required to focus on such questions, go through them carefully and plan your essay structure accordingly.

Build a strong beginning:

Try to grab the attention of your readers through the very first line of your personal statement. The introduction must provide the reader with the clarity of what to expect from the essay. Also, it should be engaging for the reader to stay focused and intrigued.

Write a body that suits the introduction:

Both the introduction of your essay and the body should complement each other. They shouldn’t be contradicting. Also, organize the body in such a way that it flows naturally and logically. Divide the body into at least four to five paragraphs with each one focusing on specific points.

Write a conclusion that stays:

Through your conclusion, you should be able to influence the reader to consider your application. For this, the conclusion must stay in the reader’s mind. Make it exceptional by reiterating the whole essay and ending it on a thankful note.

Revise your statement:

After finishing the writing, go through it a few times. Validate it against a few parameters such as the world count, structure, formatting, spelling mistakes, grammatical accuracy and more. If any area appears vague or below the standard, rectify that.

Paragraph Structure

One of the secrets to enhancing the overall appeal and acceptance chances of your digital marketing personal statement is to structure it correctly. The following structure is an accepted one and can be used in your essay.

Paragraph One – Introduction:

Introduce the reader to your essay by giving a background of yours and narrating your journey to the field of digital marketing.

Paragraph two – motivations:

Elaborate your motivations for choosing digital marketing as your career. Say how the idea of it got conceived in your mind and then developed into your passion.

Paragraph three – background:

Write a paragraph to talk about your academic formations and experiences. Try to emphasize how they pruned your relevant skills for digital marketing

Paragraph four – Achievements:

Pick up the most relevant achievements and expand them with examples and evidence. Convince the selectors that you will continue to repeat your success during the pursuit of your digital marketing program.

Paragraph five – future aspirations:

In this paragraph, talk about your aspirations about the future. How, after the completion of your digital marketing course, will you utilize the insights, skills and aptitude gained from the program for the growth of your professional journey.

Conclusion:

End your personal statement emphasizing the core points you discussed in one or two sentences briefly. Make sure to write it in such a way that it impresses the reader and stays in his mind for longer.

Digital Marketing Personal Statement Sample 1

It was in the eleventh grade that I came across this famous quote from Peter Drunker, ‘Business has only two functions- marketing and innovation’. I was studying commerce, and could well contextualize this ideology with the world around me. International business has significantly transformed with the digitization of business. In marketing, I have heard that there are no limits. When this entire process gets virtualized, well, I can make out the career prospects awaiting me. At a time when every industry is going for rapid digitization, I would like to carve out a lucrative career in the domain of digital marketing. Marketing has a significant role to play in any industry, regardless of the economy. It would be a pleasure for me to channelize my efforts to fit into a fast-growing industry where I can fervently contribute.

After all, influencing the perspective of customers is an art. Particularly, when potential clients change their standpoints without realizing that they have been cultivated, it makes a great marketer. I would like to transform my existing marketing skills, strengthening the same with my acumen, vision, and communication skills. It was my interest in marketing that compelled me to pursue an MBA. Now that I have completed my master’s degree, I would like to streamline my profile with a specialized program in digital marketing.

During my Business Administration program, I was drawn towards modules like business management. Other aspects that appealed to my intellect are internet marketing and consumer theory. The world is fast digitizing, and this is just the beginning of an eventful millennium. Through my efforts, I have mastered the basics of digital marketing and analytical aspects. Besides, I am familiar with different modules of digital marketing, such as social media marketing, email marketing, affiliate marketing, etc. My flair for creativity has also helped me demonstrate my ability in blogging and developing website content. It’s intriguing to pursue a career where I can continually learn and master new trends. I am already well-versed with aspects like keyword research, running sponsored advertisements on Facebook and Google, and other social media platforms. However, I need to organize my skills and polish the same, leveraging my career with an internationally recognized degree.

It was during my graduation that I capitalized on my opportunities to work on my digital marketing skills. I remember spending my leisure hours developing a website, which I later monetized myself. My first affiliate sale came through Amazon, where I earned a commission of INR 3000. Knowing the tremendous prospect of the industry, I never looked back. Now, I am looking forward to aligning my passion and career goals, pursuing the advanced program in digital marketing from your reputed university in Canada.

During my leisure hours, I spend my time mastering fresh skills in digital marketing. I find my idol in Neil Patel, and follow his blogs regularly. I have also been working as a freelance digital marketer over the last one and a half years. It has been a pleasure for me to interact with international clients and address their needs. Particularly, I find keyword research as the most interesting pursuit, as it involves researching peoples’ interests. Besides, I find my analytical skills that I mastered during my MBA fruitful as I engage myself with these pursuits.

The world is propelling towards a digitized economy. India too has caught up fast with the developments. The government’s ‘Digital India’ campaign tells the story of career opportunities that await me in the country. However, I have already established my client base beyond the borders while working as a freelancer. This is one of the prime benefits of embracing the career as a digital marketer. Once I complete this course, I will establish my own startup in India, offering cost-effective digital marketing to every industry.

Studying in Canada will significantly improve my profile. The country has got a supportive academic environment that suits international aspirants. Besides, I have got the opportunity to learn practically through the pragmatic approach that your university is known for. Considering other aspects like the affordability of education in Canada and the safe academic environment for aspirants, I have decided to study here. The advanced program at your institution, along with the assistance from seasoned industry experts and lecturers will help me leverage my skill set. I am looking for a berth in your university to pursue the program that would help me embrace a gratifying career where national demographics never matter.

We are adding a personal statement for masters in digital marketing PDF sample here for you to go through. Pay attention to the details in it such as the writing tone, paragraph structure and grammatical accuracy.

Digital Marketing Personal Statement Example 2

Mistakes to pay attention to.

These five mistakes in digital marketing personal statements are considered grave by the admission panel.

Try to avoid them in your writing to ensure maximum acceptance chances.

Too many cliches:

From the use of inappropriate or irrelevant quotes to writing generically about your motivation for course selection, cliches spoil the beauty of a personal statement.

Not providing proof for achievements:

Anyone can claim achievements. How are you going to prove that you have made a great achievement? Claims about your achievements in personal statements should be sufficiently backed.

Not correcting the mistakes:

Even if it is a small grammatical error, it will have a significant influence in the final round of screening, especially when the admission venue is too competitive.

Lack of adherence to the requirements:

If you produce a personal statement that fails to comply with the requirements, even if it is of superclass quality, it will make no sense to the selection committee. So, understand the requirements and meet them.

Failure to customize:

Your personal statement must be customized for the purpose. In this case, you are writing it to convince the panel about your choice of digital marketing. So, write everything that makes you best in digital marketing. Produce a tailor-made essay.

6 Tips That Make Your Personal Statement Powerful

Read voraciously about digital marketing:.

Read a lot to understand the scope of digital marketing and how it will impact the world in the future.

Use simple language:

A good personal statement is not one that uses complicated language. It is one that makes the messages easily communicated to the reader.

Reflect your personality:

Listen to your heart and write. Sit quietly and try to focus on your inner thoughts that flow. Write those plainly and then prune them.

Be straight to the point:

Avoid unnecessary detailing or background information in your writing. Instead, come straight to the point.

To make your personal statement yours, being honest with your writing is essential. Don’t cook up anything to impress the reader.

Adhere to the recommended length:

Neither too short nor too long. Each word counts. Follow the recommended word count by the institute.

What Will the Future of Digital Marketing Be Like?

Digital marketing is going to be the style of marketing in the future. The world is inching towards that steadily. Studies indicate that:

By 2023, nearly half of the Indian population, which is approximately 700 million, will be active internet users, who can be easily reached via digital marketing.
Indian eCommerce market is going to be worth INR 7 trillion by 2023
Digital marketing will create approximately 5 million jobs in India by 2023

Modules Covered in Digital Marketing Courses

Search Engine Optimisation (SEO)
Analytics and Display ads
Email Marketing
Search Engine Marketing (SEM) in Google
Social Media Marketing
Web Analytics

Universities That Offer Digital Marketing Courses

University of Dundee
Staffordshire University
Heriot-Watt University
University of Aberdeen
University of Portsmouth
Liverpool John Moores University
University of California
George Washington University
Sacred Heart University
University of Missouri
York University
Centennial College
George Brown College
Lambton College
Fanshawe College

Career Options After Completing Digital Marketing

Digital Marketing Manager
Social Media Manager
Pay Per Click or SEM Analyst
Marketing Strategy
Data Analytics
SEO Specialist
Content Marketing Specialist
SEO Content Writer
Mobile Marketing
Editing and Copywriting

Did You Find This Blog Helpful?

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If you have any questions or clarifications or doubts, we would like to help you further.

Please feel free to leave your messages to us in the comment section below.

I'm Anjit.V.S, freelance writer, academic documentation expert, and brand consultant. Having worked with thousands of students and global brands, I bring extensive and diversified experience to every project. Crafting compelling narratives and devising strategic branding solutions are my forte. With an unflinching commitment to excellence, I consistently deliver impeccable results. Whether it's shaping brand identities, drafting academic documents or brainstorming marketing strategies, you can confidently rely on me to bring innovation and expertise to the table. Let's collaborate and elevate your brand together!

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Marketing Personal Statement Examples

As you start your marketing journey, writing a good personal statement for marketing can make all the difference in standing out in the admission tutor’s eyes.

To help you get inspired, we have gathered a collection of successful marketing personal statement examples from top marketing students. These examples showcase a variety of skills and achievements in the field, giving you a clear picture of what a winning marketing personal statement looks like.

Whether you’re applying for a marketing course or related courses, these undergraduate and postgraduate examples will provide valuable insights and tips to help you create an impactful personal statement for marketing.

Marketing Personal Statement Example

My passion for marketing started at a young age, inspired by the popular TV show Mad Men and its portrayal of the advertising industry. The show sparked my interest in the art of persuasion and the power of effective communication, and I have since been motivated to learn more about the field.

During my high school years at Chew Valley School in Bath, I was the captain of the rugby team, where I developed valuable leadership skills and the ability to work well under pressure. These skills have translated well into my work experience, where I spent two summers at McDonald’s, where I learned how to be task-focused and improve my time management skills.

In terms of academics, I have taken A-Levels in English, Biology, and Chemistry. Although these subjects are not directly related to marketing, they have helped me to develop critical thinking and analytical skills, which I believe will be beneficial in my future marketing career.

My long-term goal is to become a marketing manager and to make a meaningful impact on the industry. I am fascinated by the various aspects of marketing, including market research, branding, advertising, and promotions. I am eager to learn more about these topics and to gain practical experience through internships and real-world projects. I am also interested in writing a marketing book and sharing my knowledge and insights with others who are interested in the field.

In my free time, I enjoy playing rugby and reading books. I am also an avid traveller and have visited several countries, which has broadened my perspective and exposed me to different cultures and marketing strategies. These experiences have further fuelled my interest in marketing and have given me a deeper appreciation for the global impact of the industry.

I believe that a marketing course at a UK university will provide me with the education, skills, and network to pursue my dream career. I am confident that I have the determination and motivation to succeed in the programme, and I look forward to the opportunities and challenges that lie ahead.

Undergraduate Marketing Personal Statement Example

Fueled by my fervour for marketing and backed by my hands-on experience and educational foundation, I am the ideal candidate to soar in this programme.

I first became interested in marketing while reading Seth Godin’s book “Purple Cow”. The book spoke to me on a personal level and helped me understand the importance of creativity and innovation in marketing. I was inspired by Godin’s approach to marketing, which emphasizes the need to stand out and be unique in a crowded market. This resonated with me, and I knew then that I wanted to pursue a career in marketing.

My work experience has also been a significant factor in shaping my interest in marketing. During my time at Cantell School, I worked part-time as a digital marketing coordinator for a secondary school web portal. In this role, I was responsible for creating and executing marketing campaigns, analyzing data, and maintaining a strong online presence for the school. This experience provided me with hands-on experience in the field of marketing and further solidified my interest in the subject.

In addition to my work experience, I have also been highly involved in various extracurricular activities, including playing basketball for my school’s team. I believe that my athletic background has taught me valuable skills such as teamwork, communication, and leadership, which will be useful in my future marketing career. Furthermore, my A-level studies in English, Media, and Finance have given me a strong foundation in the areas of communication, analysis, and finance, which are essential skills in marketing.

My travels around the world during my gap year have also had a profound impact on my interest in marketing. I had the opportunity to meet and interact with many people, including marketing professionals, who shared their experiences and insights into the industry. This has given me a deeper appreciation for the dynamic and ever-changing nature of marketing and has motivated me to pursue a career in this field.

Philip Kotler, another marketing thought leader, has also had a significant impact on my motivation to pursue a career in marketing. I admire his approach to marketing, which emphasizes the importance of understanding customer needs and designing strategies that meet those needs. This has inspired me to approach marketing from a customer-centric perspective and to always prioritize the needs of my target audience.

Ultimately, my goal is to become a Chief Marketing Officer (CMO) and make a significant impact in the marketing industry. I am confident that with a degree in marketing from your esteemed university, I will be well-equipped with the necessary knowledge and skills to achieve this goal.

I am highly motivated and passionate about pursuing a degree in marketing. I believe that my work experience, academic background, and extracurricular activities make me a strong candidate for your programme. I look forward to the opportunity to further develop my skills and knowledge in marketing at your esteemed university.

Postgraduate Marketing Personal Statement Example

With over three years of working experience in the marketing sector, I believe I have gained the necessary skills and knowledge to pursue advanced studies in the field.

I have been working at Grey International Marketing Agency in London, where I have been involved in a variety of international marketing campaigns for both UK and international brands. This experience has provided me with a unique opportunity to work with clients from diverse cultural backgrounds and to understand the complexities of the global market. I have learned the importance of market research, consumer behaviour analysis, and creative branding strategies in developing effective marketing plans.

As a driven and ambitious individual, I am constantly seeking new challenges and opportunities to grow. My interest in digital marketing has led me to specialize in this field, and I am now proficient in social media marketing, search engine optimization, and email marketing. I am also skilled in data analytics and use it to measure the effectiveness of my marketing campaigns and make data-driven decisions.

Additionally, my experience as a basketball player in the Baker Early College team in Oregon, USA, has taught me the importance of teamwork and leadership. These skills are transferable to the marketing sector and have allowed me to work effectively with my colleagues and clients. I have also learned the importance of adaptability and resilience, especially when faced with unexpected challenges and obstacles.

I am confident that the postgraduate marketing course at your university will provide me with the advanced knowledge and practical skills to further my career and achieve my long-term goal of starting my marketing agency. I am particularly drawn to your university’s reputation for academic excellence and its commitment to providing students with real-world experiences. I am eager to learn from the experienced faculty and to engage with my peers from diverse cultural backgrounds.

I am passionate about marketing and believe that this postgraduate course will provide me with the foundation I need to make a significant impact in the industry. I am grateful for the opportunity to share my background and qualifications with you, and I look forward to hearing back from you soon.

Thank you for your consideration.

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Sample Marketing Personal Statement (NYU, Cornell, ASU)

by Talha Omer, MBA, M.Eng., Harvard & Cornell Grad

In personal statement samples by field.

The following personal statement is written by an applicant who got accepted to top doctoral programs in Marketing. Variations of this personal statement got accepted at NYU, Cornell, and ASU. Read this marketing personal statement to get inspiration and understand what a top essay should look like.

You might also be interested in reading this Sample Ph.D. Personal Statement that got admitted to MIT.

Sample Personal Statement in Marketing

‘Rationale’ stems from our understanding of the environment in which we reside. Amongst other quirks, I was most curious about how and why things were as they were: Why is the sky blue? Why do we grow old?

This curiosity kept increasing, and it was as if I was trying to find a reason for everything, an explanation, a mathematical formula for everything around me. I saw that notions about reality seem strongly influenced by contrasting paradigms and biases already set in motion by society leaders and people of influential vocations. I was fascinated by this unique influence and thus drawn to the study of human behavior that influenced their ability to make rational (or sometimes irrational) decisions.

Marketing and Sales thus became my obsession. I had my first sale at 13. It was a 1994 Nissan sunny – a big, massive but fuel-efficient car.

Silently observing client reactions, their responses to counter offers, and facial expressions, I learned how to make and close great deals. The more closely I watched, the more obvious things became; patterns emerged – confidence in the seller or the buyer greatly influenced the outcome of the entire process, honesty cemented strong relations with the client, etc.

My bachelor served as a guiding post and introduced several opportunities which anchored my interest in consumer behavior, leading me to a major in marketing. From organizing events for the Rotary society to acquiring sponsorships, the experience intensely focused on liaison skills and project management. Funds were arranged beforehand, but the efficiency of the marketing efforts couldn’t be measured.

Whether the attendees of such events had a great time? Were the goals of the event successfully met? Such questions kept me on edge while serving as the Director of Marketing in these events.

Nearing graduation, my professors urged me to participate in person at a research conference being held in the U.S. My pilot study based on the comparison of Instagram and Facebook was well received at the conference. It was here where I got to channel my curiosity revolving around consumer behavior, which was made possible through research.

This conference helped me in penning down a second paper. It encouraged me to learn more about research regarding the rudimentary concepts involved, such as developing a questionnaire.

However, since I was introduced to research, I have always felt a deficiency in quantitative and qualitative research skills. After graduation, I was able to explore my interests rigorously. Composing scripts, guest posting, and publishing on reputable websites helped me tailor my content according to the audience, understand what they disliked, and how they responded to different content – animated, trendy, etc.

Acquiring partnerships, bidding for projects, and winning them helped secure a grip on the fundamentals of efficiency of marketing efforts. This understanding was complemented by the deployment of advertisements on Facebook and Instagram. The digital environment allowed great freedom in measuring all the hard work involved in rendering such campaigns on social media platforms.

Later on, my thirst for data-driven marketing and research brought me to Rutgers, where I learned how to use Python and R for data processing and visualization. I didn’t know how to use SPSS before; this was a huge milestone.

I was finally able to clean and manage data and ultimately interpret results. After such a divergent endeavor, I focused on my family business alongside side projects such as an initiative on mental health and a home décor business. Such feats helped me in pursuing and understanding the customer at a much personal level.

After working with the customers via a direct channel, I wanted to attend a program that could help me fortify my research skills, which would facilitate the incorporation of all this professional experience and help me make sense of all the interactions I have had with customers. At the undergraduate level, I was always at a loss when teaching the concepts of moderation, mediation, and other quantitative techniques.

Moreover, we weren’t introduced to different qualitative research techniques such as coding of interviews, etc. As a result, I was admitted to the M.S. Marketing program offered at Rutgers. Unfortunately, due to covid-related issues, I was able to join the program four weeks late. But I didn’t let that get to me. I worked hard. I was introduced to statistical techniques such as Confirmatory Factor Analysis, Linear Regression, etc.

We learned about treating outliers and the skewness of the data via SPSS. In the second semester, we were introduced to great techniques that aided researchers in comprehending consumer perception about a brand and their buying habits. Research techniques such as conjoint and multidimensional analysis helped analyze consumer buying patterns and habits in great detail and in a systematic manner. Conjoint analysis fascinated me because it sophisticatedly separates questions and generates simulations which significantly helps in price-sensitivity analysis.

It allows researchers to predict customer behavior depending on different variables, such as different colors of the products, prices, etc. The multidimensional analysis gives a 360 approach to the customer perception when subjected to different variables such as the number of locations in a city, quality of the product, etc. I was excited to finally learn how to analyze customer perceptions and whether an action related to the product yielded a return on the invested efforts.

Coincidently and much to my joy, this semester brought an analytics course on the table, Business Analytics. We learned extensively about the basics, and a project was given to us based on our specialization. I used python in data wrangling; when I had to employ Panda’s library to correct the datasets and add product names to them. Concurrently, I came across great applications which could be used to visualize data for my thesis, such as Violin plots, Geographical plots, scattered line charts, etc.

As a result of my hard work, my project was selected as a sample for the following sessions, and I was told that I had scored the highest among the entire batch of MBA and other M.S. programs. This helped me further my passion for research by aiding me in learning the visualizations required for displaying results and making sense of the data at hand. These visualizations incorporate different statistical techniques, which would be helpful in the future, such as variance present in the data, skewness of data, etc.

Recently, I attended a workshop on Mendeley. As a result, I became a certified Mendeley advisor. Progressing forward, I participated in a workshop based on bibliometric research with the aid of the R package – bibliometrix. Other software involved included PowerBI, VOSviewer, Access, etc.

Currently, I’m working on the research topic for my thesis: Color Combination of packaging and its effect on the consumer buying pattern, with a professor, presently working as an editor at several reputable publishers such as Elsevier, Taylor & Francis, etc. I hope to take both quantitative and qualitative approaches in this research.

I yearn to enhance my research prowess in consumer behavior and digital marketing, including decision models, the efficiency of social media marketing, and various other fields I can explore. I want to work on streamlining the entire marketing process with the essence of understanding what the customer wants. And I believe the Ph.D. in Marketing program offered at NYU can help me acquire the professional skills required for the research I wish to conduct alongside providing a platform for much-needed experimentation in the field.

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Personal statement advice: marketing

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Fraud and similarity
How to start a personal statement: The attention grabber
How to end your personal statement
Introducing the personal statement tool
Personal statement dos and don'ts
What to include in a personal statement
Using AI and ChatGPT to help you with your personal statement
Using your personal statement beyond a university application
Carers, estranged students, refugees, asylum seekers, and those with limited leave to remain
Personal statement guides
References for mature students

How you package yourself is important, but the bottom line is that you need to have done your market research and got your product right. It’s no good trying to hide behind waffle, platitudes or fancy words that don’t actually mean a lot, it’s what lies behind your words that matters.

Be honest and down-to-earth

An honest, well-researched, and engaging statement that shows you understand what you’re applying for, and that you’ve got relevant skills or experiences to offer, will usually fit the bill.

Write reflectively about your experience. That could be what you’ve gained from your Saturday job at a supermarket, the book you’ve just read on branding, the charity event you recently helped to organise, a business project you just undertook on your BTEC or A level course or why your Young Enterprise company didn't make a profit.

Your examples don't have to be high-flying. Even shadowing the marketing director of a multi-national company won't impress if you don't explain what you learned from it.

Bournemouth University highlights that demonstrating qualities like creativity, an understanding of the marketing and communications industry, your ability to work in a team as well as independently, good presentation and communication skills and computer literacy will help to give marketing students the edge .

Show your enthusiasm for marketing

Sheffield Hallam University expects you to demonstrate 'an interest in and awareness of business/marketing, or some level of practical experience'. Similarly, Leeds Metropolitan University’s sport marketing degree tutors will be scanning your statement for evidence of the 'personal attributes, experience and/or commitment to the area of study that will stand you out from the crowd'.

Note the word 'or' in those examples. Whilst it’s great if you've got some relevant work experience, it's not essential and there are other ways you can show you’ve got what it takes.

University of Bath says its management with marketing degree applicants should be able to demonstrate experience of working with others and relevant transferable skills, but that this could be achieved, for example, through your involvement in the running of a society or a position of responsibility at school or college if you haven't had direct experience.

York St John University flags the value of your reflections on any relevant workshops or seminars you've attended, or how you've shown leadership and teamwork skills through project work or awards such as Duke of Edinburgh.

Marketing personal statement dos and don'ts

Thanks to De Montfort University among others for these sound tips.

Focus on why you want to study marketing and pursue a career in it – our marketing subject guide is a good starting point for this.
Demonstrate a strong understanding of business , the role you feel marketing plays in the success of any business operation, or an awareness of how marketing is responding to a changing world.
Highlight any marketing or business operation you’ve been involved in yourself.
Comment on something interesting you've found in newspapers or industry-related magazines, by following key industry figures on social media or when meeting business professionals face-to-face.
Write something revealing about what you’ve learned from work experience or a part-time job where you've made some relevant observations or demonstrated skills or commitment.
Include examples from enterprise schemes at school or college. This can be just as valuable as real workplace experience, as long as you say something interesting about it. Don’t worry if you weren’t successful: it’s ok to discuss what went wrong as well as what went right, provided you learned from it.
Give them a balanced, rounded picture of yourself as a potential student: your achievements, evidence of your key strengths and qualities, a project you’ve undertaken, or the subjects you’ve found genuinely interesting and how they’ve enhanced your potential as well as your interests outside the academic world.
List everything you’ve done.
Exaggerate or make something up , as it may come back to haunt you.
Over-sell yourself . Write in a calm tone and give clear, concise examples of activities you’ve been involved in.
Go back more than two or three years . Keep it recent.
Say you’re good at something . Demonstrate it instead.

MSc Management with Digital Marketing

Sample personal statement

personal statement for digital marketing

28 July, 2022

Msc management with digital marketing share.

12 May, 2013

I am Md S Zaman and with great tenaciousness, I am applying this application to study the course MSc Management with Digital Marketing at BPP University. I am very fascinated to pursue this degree in charge of a proper understanding of advanced theories and techniques in management via digital marketing modules. I believe that if I will be successful in this course I can use my knowledge and skills in emerging areas that can drive growth in digital marketing and management abilities and be used across various sectors throughout my career. After completing my secondary education, I obtained a Diploma degree in Engineering from Bangladesh Technical Education Board, Bangladesh in 2010. For my graduation, I have completed my Bachelor degree in Computer Science and Engineering in 2013 from State University of Bangladesh. After my graduation I have joined as an Deputy Manager in Takaful Islami Insurance Limited and I worked there from 2013 to 2019. Now, I have been working as a Senior Executive (BGIT) in T Sports - Bashundhara Group since 2019. From my professional experience I have realized I need to gain more knowledge about managerial tactics. And now, I want to develop my core skills to use digital marketing tools. I have great communication skills and leadership qualities. My personal interests include socializing, networking data and traveling. My English Language skills have been sharper as my medium of instruction was in English in my bachelor programme. Being a sociable person I want to adjunct the chance to use my earned skills in a professional context. Moreover, I am well informed of BPP University’s outstanding reputation and it will be a concession for me to gain more knowledge via this programme.

Having a UK degree is highly respected by employers in Bangladesh. They believe that, UK degree is more than qualified and expectations are high from applicants with such degrees. And, I want to pursue my Master's degree from BPP University, as the university is known as a leading institution of professional skills and because of its good reputation in teaching. Moreover, BPP campus is known for its modern facilities and innovative teaching methods that support learning effectively in a range of styles. They provide associated lectures with video and written case studies and group studies, presentations by visiting experts, engagement skills sessions. Where in my country the study environment follows theoretical systems which are only paper based and no practical skills can gained. So, I can find my career prospectives by studying at BPP University which would give me the chance to differentiate myself from challenges. The demanding course contents includes as Personal Effectiveness, Leading Through Digital Disruption, Global Strategy & Sustainability, Data Driven Decisions Making, Digital Marketing Strategy and Analytics, Brand Building in the Digital Age, Digital Marketing and Communication, Business Project, I will gain the knowledge, skills and behaviors that are required for my chosen career field. The course will help me to explore how to use data properly to drive performance and manage risk in various times and changes. Most importantly, the thing that motivated me to choose UK is that it maintains a quality management system with high standard in all fields. By researching I have come to know that, a great number of graduates creating the huge number of chances to get placed with leading companies with UK degrees'. I career will be flourishing more and it will be my great achievement if I can complete this degree.

While researching I found that, this MSc degree is best for them who want to develop their management skills with a solid understanding of advanced theories and techniques in digital marketing. As my professional career goal is to be a top management employer so I need to gain more knowledge on the latest developments in leadership theories and methods in management area. With better idea and innovative planning, business can be grow very skillfully. I need to explore the digital platforms for the business and grow brand awareness and to develop my knowledge in digital marketing and management tools. After completion of this degree, I want to be a Business Developer or Marketing Analyst in a well reputed organizations in my home country. From my past study course, I have learned excellent problem-solving, analytical, and technical skills, I believe that this course would be the right choice me to achieve my career objectives. However, I am determined to study this course in the UK as the study environment in my country is quite different and we only have the opportunity to study with local students. Importantly, UK university campuses are safe and free from political and social chaos. Moreover, UK education is practice based and teaching is tailored to meet current industry and business requirements. By researching, I found that top 10 universities in the world, 4 of are held by UK institutions. Also, 83% international graduates feel that a UK degree has helped them to get jobs. This has played a key part in my decision-making when choosing a study destination. Also, UK prepares their students academically and give them soft skills which is helpful for their future career. I believe that the UK is the right choice for my course that will make it better and further open doors for my profession.

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How to write a postgraduate marketing personal statement

How to start your postgraduate personal statement, dos and don’ts.

Use active voice
Ensure good spelling, punctuation, and grammar
Only use truthful information
Remain specific throughout
Keep sentences short and concise
Use paragraphing for easy readability
Tailor everything specifically to the university
Use clichés
Copy online examples directly, do take inspiration
Go off on a tangent, keep it concise
Copy your CV word for word, keep it interesting

October 26, 2020

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Personal Statements
Marketing Personal Statement

Marketing Personal Statement Example

Sample statement.

Is marketing an art or a science? Is it an informative blessing or an intrusive curse? Everyone has a different opinion on the subject, but for me, marketing is one thing above all; marketing is fun. I believe it has to be, or it simply won’t work. The days of information style announcements are long gone.

These days the advertiser must entertain and amuse their target audience if they want to have any hope of getting their message heard in the melee of modern media. This is the unspoken bargain that we all enter into.

I love the combination of strategy and creativity that makes a really good campaign. I always smile at clever, inventive media buying, where the company has really worked hard to match their product to the TV show or environment that it is being advertised in. I admire teaser campaigns that intrigue you and draw you in, despite our natural cynicism. And I love clever creative ideas that make you laugh and make you buy something, both at the same time.

I have always been a good persuader, and have been able to talk my way into, or out of, pretty much anything from an early age. I have developed this ability into the written word, writing copy that captures the imagination and gets people to act. Whenever there is a school production or a fundraising drive, I am usually called upon to come up with the words, and often the overall theme too.

To back up my interest in marketing, I have chosen my A-levels carefully. I chose psychology to help me understand how people’s minds work and mathematics, so that I could understand the inevitable figures and statistics that are needed to analyse a campaign. I also studied English Literature, partly to hone my writing skills, but also because I love to study other writing styles.

I wish I could say that I had the art skills to back up my marketing aspirations, but sadly I cannot create pictures with pencils and paints as easily as I can with words. Nonetheless, I have taken GCSE Art in my free periods to try and improve what ability I have, so that I can at least communicate my ideas to more skilled artists within a creative team.

I am keen on amateur dramatics, and love the way that a whole team has to pull together to make a production work, from the actors to the kid who works the curtains. I think that this has been good experience for a career in an advertising agency where teamwork is equally important. I also have a part time job at the local Tesco store, where I get to observe first hand how consumers react to the hundreds of different marketing messages they are bombarded with in the store. I am fascinated by human behaviour and relish the chance to see it up close as I anonymously stack the shelves nearby.

My ambition is to work my way up through the industry, building a reputation, until one day I am able to open an advertising agency of my own.

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Media and communication personal statements

Digital media degree personal statement example (1a)

This is a real personal statement written by a student for their university application. It might help you decide what to include in your own. There are lots more examples in our .

Imagination is a wonderful thing. It breed concepts and ideas that when complimented with knowledge, can mould our world into a more radical and entertaining place to be. I hold a great ambition and desire to contribute my two cents to the ever expanding and exciting field of Digital Media. The prospect of a career with such broad exciting potential really attracts me to this area and one I feel I can thrive in.

It was during my days as an immature student (2005-2008) that I discovered my creative streak. Through the tuition of my housemate I picked up the guitar which soon won the lion’s share of my spare time. However, before long I grew unsatisfied learning the work of others so I began trying to write my own lyrics and music. I haven’t stopped since. I find it a great form of creative expression and fancy the idea of creating videos and multimedia to bring ideas to life. Also during my recent backpacking experiences around Asia, Australia and New Zealand I unearthed a passion for photography that I would previously never gave much thought to. But with such beautiful scenic locations in abundance, it was hard not to get the camera out. I became friends with a fellow tourist on my travels who had done a Digital Media course in the U.K. and he really opened my eyes to the sector. I have continued this since and would be eager to learn the professional approach to the art.

I regret not realising this enthusiasm a few years earlier as it may of led me to this point a lot sooner. Electronic & Computer engineering seemed appealing to me at the time as I love technology and would be a self-confessed gadget freak. But if I am honest, ultimately I was not ready for a course so technically challenging and secondly the heavy reliance on mathematical based modules contributed to my struggle. So when I recently decided to return to Higher Education I had to ask myself a few questions.

1. What do I truly and honestly want to do with my life? 2. How can I utilize my skills and interests to achieve my ambitions? 3. Which is the best route to make it happen?

The answers to these led me to pursue a career in Digital Media.

For much of my employed life I have been in the service industry. Most notable would be my four years with Lidl Supermarkets . They place a lot of emphasis on teamwork and organization and it is with these traits I feel would help me in any given project and working with others. In early February I’m due to take a Web Design course over twelve weeks which awards a City and Guilds iTQ Certificate of Unit Credit in Website Software Level 2. And following this I will undertake an ECDL Certificate in Image Editing in order to gain skills and knowledge of Photoshop. In doing these I’m hoping to get a little head start before September.

In conclusion, I deeply wish to be given the opportunity to release my potential in such a creative environment. Embracing the technologies of today and utilizing them to bring to life my imagination is something I would relish. Developing my hobbies and interests into a career gives me great incentive and one I will devoutly strive to achieve.

Thank You For Your Time.

Sean Gallagher

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Digital marketing CV examples

If you’re looking to land a top digital marketing job, then you need a strong CV.

Whether you are an all-round digital marketer or a specialist within a particular area, such as SEO, PPC or social media; your digital marketing CV needs to communicate your value to employers quickly, and show recruiters that you are perfect for their job.

This detailed guide includes 5 digital marketing CV examples and a range of professional CV templates – to guide you towards creating your own winning CV.

CV templates

Digital marketing CV example

Build your CV now

Digital marketing executive CV example

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SEO executive CV example

The digital marketing CV example above shows how the structure and format work in practice.

Your own CV will of course be unique, but this should give you a good base to work from, and an idea of what elements you should be highlighting.

Pick a focus for your digital marketing CV

Before you write a single word of your CV, you must decide on its purpose.

As a marketer; if you were planning a SEO campaign or building a landing page, you would firstly need to determine who you are looking to target, and what goals you are trying to achieve.

Without knowing these 2 factors, your marketing efforts will probably fail.

Your CV is your marketing material for your job search, so it’s important that you know it’s audience and purpose before you start writing it.

You need to ask yourself:

What types of roles will you be applying for?

Digital marketing covers a broad spectrum of activities, so you need to be clear about exactly which roles you are applying for, before you start crafting your CV.

For example you may be applying to…

SEO specialist roles where the job is solely focused on organic traffic generation
Email marketing roles where you will be tasked with increasing sales via email campaigns
Digital Marketing Manager roles where you are responsible for the full digital marketing spectrum of a company or area within a company.

Who will you be sending your CV to?

Once you have determined the types of roles you will be applying for, you can also choose what type of employers you will be targeting.

This could be one or more of a broad range of organisations such as:

Digital agencies who work with multiple clients
Online retailers
A specific type of online retailer: such as clothing, homeware etc.
Insurance companies

Once you know the roles and companies that you are targeting, you have a clear focus for your CV.

This part of the of the process is similar to creating a buyer persona in marketing terms.

As a marketer, you probably know that if you try to attract everyone in a campaign with too broad targeting, you will probably end up attracting nobody.

The same is true of your CV.

If you make it too broad, you won’t impress many recruiters or employers because you will not appear as an expert in any particular area.

The more narrowly you target your CV, the more attractive it will be to those who you are trying to reach.

Here are some examples of good CV focuses:

SEO Manager for Online Retailers
User Experience (UX) Designer for Digital Agencies
Social Media Manager for Large Corporates
Digital Marketing Manager for Cross-industry Small Businesses

Note: It’s OK to focus your CV solely on your skills and apply cross-industry, if you don’t have an industry specialism or preference.

Also, if you are looking to apply in 2 or more very different areas, it’s best to have multiple CVs that are each strongly targeted towards each specific area.

To help you pick a focus for your digital marketing CV , we have created this handy infographic which shows 63 valuable digital marketing skills you could potentially add to your CV.

63 valuable digital marketing skills for your CV

Research employer needs

Once you’ve decided on a focus for your CV, you need to determine what qualities your target employers are looking for in a candidate.

Failing to do this will mean that you are simply using guesswork to generate the contents of your CV.

After some thorough research, you will know exactly what to put in your CV to impress recruiters, and therefore writing it will become much easier.

So how do you research employer needs?

i) Hit the job boards

One of the easiest ways to research employer needs is by visiting a relevant job website and scanning through plenty of digital marketing jobs that you would apply for.

Make a list of the candidate requirements that frequently appear, to gather the most important attributes for employers.

Focus on hard factual skills like the ones in the above infographic.

Don’t worry too much about soft skill s like, “motivation”, “team work” etc. as these types of qualities are generic and needed in any job – recruiters will not be actively searching for them.

ii) Scan LinkedIn

A global search for “digital marketing” on LinkedIn , returns over 6 million profiles, so you should be able to find some strong profile examples in your niche.

If you’re already on LinkedIn, you will probably have a decent network of peers to scan through. If not, then sign up and start connecting with colleagues and friends.

Search for professionals who are working in similar roles to the ones you are applying for, and take some inspiration from the skills and tools they are including in their profiles.

Once you’ve decided a focus for your CV and researched the needs of your target employers, you will be in a much stronger position to start writing your CV .

Most candidates write their CV without any research, based on what they think is important and usually end up with a CV that only impresses themselves.

If you want to impress employers, you need to find out what will impress them first.

Formatting and structuring your digital marketing CV

Now that you understand the message you are trying to convey with your CV, you need to create an effective structure and format .

When formatting your CV, you must bear the 2 following points in mind.

1) Easy reading

Recruiters and hiring managers sometimes see hundreds of CVs in a week, so make it easy for them to navigate your CV and find the information that they want.

2) Professionalism

Your CV is often the very first impression that a recruiter will have of you, so it should look immaculate and not give them any reason to doubt you.

Quick tip: If you worry that your spelling and grammar might not be correct, try using our quick-and-easy CV Builder to eliminate the risk of making mistakes.

The diagram below shows a very high level overview of how you should structure your digital marketing CV.

I would advise writing your CV in Microsoft Word, as it has all the features you will need for writing your CV and is generally considered to be the standard format amongst recruiters and employers.

Don’t be tempted to go wild on design by adding logos and multiple colours – it can cause distraction and confuse CV scanning software . Keep it simple and focus on the written content.

Create an eye catching profile

Your profile is a short introductory paragraph which sits at the top of your CV. It summarises you at a very high level and tells readers the benefits of hiring you.

As your profile will be the first visible point of your CV once it is opened, it needs to make a big impact.

If your profile doesn’t contain the important requirements for your target roles, some recruiters may close it down without reading any further – which is bad news for your applications.

Think of your profile as a quick sales pitch to get your foot in the door.

As a digital marketer, your profile should include:

Type and size of companies/clients you have worked for
Specialisms with digital marketing (SEO, email marketing, PPC etc.)
Type of projects you have worked on and their size and impact
Tools and technologies you are familiar with
Relevant qualifications
What problems do you solve for your employers? (increase engagement, boost revenue, increase conversion rates?)

You should avoid using too many cliche terms such as;

Hard working
Team player
Self-motivated
Positive attitude

These phrases are too generic and don’t tell readers anything factual about you. Recruiters will be searching for hard factual experience, skills and knowledge – not cliche phrases.

Here is an example of a digital marketing CV profile.

Try to keep yours to around the same length whilst maintaining a punchy and professional writing style.

See more CV profile examples here .

Add a core skills section

By adding a bullet pointed core skills section just underneath your profile, you can ensure that essential points instantly jump out at readers to give them a very quick snapshot of your skill set.

These points should include skills, tools, qualifications and anything else that ties in directly to your target employers’ requirements.

Bear in mind that it’s best for your current or most recent role to be visible when the CV is opened, so keep your profile and core skills short enough to allow this.

It’s similar to keeping important elements above the fold on a web page, to ensure they are seen without making the user scroll down.

Write your CV role descriptions

Your role descriptions give you a great opportunity to describe how you contribute to your employers’ success. They must be organised and structured correctly in order to communicate your message effectively.

Firstly, your roles should be listed in reverse chronological order, with plenty of detail in recent roles, and less detail in older roles. This is because recruiters will be most interested in your recent work to gain an understanding of your current capabilities. They won’t be so interested in the work you did years ago, but it should still be included (in less detail) to show your career path.

Structuring your roles

To ensure that your roles are easy to read, navigate and understand, a logical structure is crucial.

Head the role up with an introductory paragraph that summarises:

What your employer does
What your area/team do (if working for a large firm)
Where you sit within the hierarchy
What the overall goal of your role is
How your work contributes the goals of your employer

Once you’ve set the scene with an informative intro; list your responsibilities in a series of bullet points to demonstrate your daily/weekly/monthly activities.

Keep the bullet points to one line in length to allow easy scanning, and where possible, try to show how your actions benefit your employer.

Responsibilities will differ from job to job but some important things to include are:

People you interact with: clients, colleagues, vendors, contractors, regulators etc.
Tools and languages used: HMTL, WordPress, Mailchimp, Facebook, Hootsuite etc.
Work produced: Web pages, articles, email campaigns, reports etc.
Projects you contribute to: website builds, marketing campaigns etc.
Environments worked in: busy agency, secure government building etc.

Show your impact

If you really want to prove your value as an employee, include some impressive achievements that have impacted the business greatly.

In digital marketing, achievements could include:

Increasing traffic to a website or page
Building a huge social media following
Generating a large number of leads for a service or product
Increasing revenue for an employer
Gaining an industry recognised award

These types of achievements show employers the benefits they can expect to see, if they bring you on board.

Add numbers

Ideally you should quantify your value by adding tangible facts and figures to back these achievements up.

For example:

Built a 10k Facebook following and 20k Twitter following from scratch
Generated a 300% uplift in organic traffic to website in 6 months
Generated 5,000 leads and converted 30% into high value sales
Delivered PPC campaign with a £20k return on investment

By including numbers in your achievements, you make them instantly recognisable to readers and allow them to bench mark you against other candidates.

Education, qualifications and technical skills

Your education, qualifications and any relevant technical skills should be listed in detail at the bottom, as in the example below.

Important aspects from this section should be repeated in your profile to ensure they are noticed by recruiters.

For experienced candidates, your profile will be focused around your work experience, but for junior candidates (such as school leaver and graduates) your profile will be more focused on your education and qualifications.

Interests and hobbies are an optional section. I would only recommend adding your interests if they are relevant to your target roles or digital marketing in general – or if they are particularly impressive.

Work/digital marketing related interests

Creating your own websites
Writing articles or blogs
Selling products on eBay

Impressive interests

Running marathons
Volunteering
Organising events

Final checks

Your CV is a professional marketing document for your services, so it needs to be immaculate. It only takes one mistake to make a recruiter doubt your credibility.

Before you take your CV out on the job market, proof read it thoroughly to make sure that there are no spelling mistakes, grammar errors or typos.

Don’t rely on spellcheck to do all the work for you.

Conclusion – your digital marketing CV

If you want to create a CV that will secure interviews in the digital marketing space, follow the steps above to pick your niche, create a professional structure, and fill the CV with appealing content.

If your CV can quickly communicate your skills and the benefits of hiring you, you will definitely capture the attention of recruiters and employers.

More regions: Digital marketing specialist resume (Australia)

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The subject as a whole interests me and I have strived to take my interest out of the classroom. Although I have had no direct experiences to a marketing profession I have had previous jobs that have given me some exposure to it and I have tried to draw knowledge from them by trying to understand their various marketing strategies.

Throughout previous jobs I have seen different approaches to marketing, for example a local Chinese takeaway relied heavily on loyal customers and competitive pricing where as a large garden centre invested heavily in branding, attempting to further dominate there position in the local market.

By observing the way these businesses approach marketing I attempted to get involved as much as I could, for example whilst I was working at the take away I brain stormed some ideas for the owner to consider such as loyalty stamps, ‘discount days’ and the ‘create your own dish’ idea.

Many of the ideas I came up with were implemented and have increased the customer base, therefore increasing turnover.

My ICT A level has improved my computing ability and I can adapt to new software quickly, I have also developed my creativity skills further when using multimedia and graphic design software. This could be a valuable asset whilst studying this course.

My business studies a level could also be invaluable on this course as it has given me the basic knowledge of businesses, how they operate and how Marketing is involved within them.

Studying Marketing as a module has given me basic grounding of the subject, studying such topics as the marketing mix and the numerous marketing theories has given me the foundations of Marketing to build upon which will be beneficial because some topics may not come up within the degree, giving me additional understanding.

Each of the subjects I have chosen to study at A Level can be linked with Marketing, some in more ways then others but each has given me experiences that have led me to choose Marketing as my subject to study.

I play rugby which ensures I communicate and co-operate effectively and I also surf which has allowed me to travel and experience diverse cultures.

Taking a gap year has allowed me to fulfil certain ambitions as well as giving me time to thoroughly consider my goals and aspirations whilst keeping in mind what I’ll enjoy studying the most.

I look forward to the educational challenges I may come across whilst studying and I hope not only too progress at a personal level but also become one step closer to laying the foundation for a successful future in Marketing.

Profile info

This personal statement was written by jackweldon for application in 2011.

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Check if any specific questions are asked:

Build a strong beginning:

Write a body that suits the introduction:

Write a conclusion that stays:

Revise your statement:

Paragraph Structure

Paragraph One – Introduction:

Paragraph two – motivations:

Paragraph three – background:

Paragraph four – Achievements:

Paragraph five – future aspirations:

Conclusion:

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Too many cliches:

Not providing proof for achievements:

Not correcting the mistakes:

Lack of adherence to the requirements:

Failure to customize:

6 Tips That Make Your Personal Statement Powerful

Use simple language:

Reflect your personality:

Be straight to the point:

Adhere to the recommended length:

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