marketing assignment tarc

ESSAY SAUCE

FOR STUDENTS : ALL THE INGREDIENTS OF A GOOD ESSAY

Essay: Tunku Abdul Rahman University College – Marketing Mix

Essay details and download:.

Subject area(s): Marketing essays
Reading time: 9 minutes
Price: Free download
Published: 21 May 2017*
File format: Text
Words: 2,430 (approx)
Number of pages: 10 (approx)

Text preview of this essay:

This page of the essay has 2,430 words. Download the full version above.

1.0 INTRODUCTION In this assignment, we need to identify the company background, the seven marketing mix and provide five recommendations to make improvement for the company. We have chosen Tunku Abdul Rahman University College (TAR UC) Kuala Lumpur (KL) main campus for our research. Commonly, the demand for further education has been increasing over the years as well as the demand for quality service which enables the students to engage in a better study conditions. The reason we choose this university college is because it has a longer history in Malaysia and it has gone through many great challenges to transform into a reputable university college. TAR UC can be classified as people and mental stimulus processing as students have to physically enter the campus to use the facilities and the services touch the students’ mind. 2.0 BACKGROUND OF THE COMPANY Tunku Abdul Rahman University College (TAR UC) is a premier institution of higher learning, which provides quality and affordable tertiary education in Malaysia. TAR UC is formerly known as Tunku Abdul Rahman College (TARC). TARC was named after our first Prime Minister of Malaysia, Allahyarham YTM Tunku Abdul Rahman Putra Al-Haj. According to Tunku Abdul Rahman University College (2016), TAR UC was set up in 1969. The idea of setting up this institution of higher learning was suggested by YA Bhg Tun Tan Siew Sin, the President of MCA (Malaysia Chinese Association). TAR UC currently has five branches across Malaysia in the states of Penang, Perak, Johor, Pahang and Sabah. It has been successfully upgraded to University College on 2 May 2013. The mission and vision of TAR UC is stated in Appendix 1. The board of governors is stated in Appendix 2. TAR UC has won Platinum Status Award from the Association of Chartered Certified Accountants (ACCA), BrandLaureate Award 2009 and the BEST CISCO Academy Award 2012 (Tunku Abdul Rahman University College 2016). TAR UC provides tertiary education which comprises a great number of programmes ranging from different fields. It provides diploma courses, Cambridge GCE A-level, foundation programme, bachelor’s degree and postgraduate studies and research. 3.0 SERVICE PRODUCTS 3.1 CORE PRODUCT TAR UC offers tertiary education which consists of a great number of programmes ranging from different fields. It provides diploma courses, Cambridge GCE A-level, foundation programme, bachelor’s degree and postgraduate studies and research. Generally, TAR UC has four faculties and four centres which provide different types of programmes for the students (Appendices 3 to 8). Besides that, TAR UC has a study abroad unit. It provides opportunity for the students to study overseas. The countries that the students can visit are United Kingdom, Australia, New Zealand, Ireland, United States of America, Germany, Singapore, Hong Kong, China and Taiwan. Students can choose to study abroad for one semester to get a dual award or stay at TAR UC to get a dual award. 3.2 FACILITATING SUPPLEMENTARY SERVICES Information TAR UC provides information through the frontline employees and its own website to facilitate the customers (Appendix 9). Order-taking Students can visit to the campus to do application or do application via TAR UC’s website. Students are also required to go to the campus to send necessary documents. Billing Students’ bill is clearly stated at the Intranet, which students have to log in to check it by them for every semester. For new applicants, the bill will be sent by post to the applicants’ house. Payment There are a few methods by which the students can make their payment (Appendix 10). 3.3 ENHANCING SUPPLEMENTARY SERVICES Consultation TAR UC has a department called The Department of Student Affairs which provides customized advice and counseling for the students (Appendix 11). Hospitality TAR UC provides good quality hospitality services to cater for the customers’ need (Appendix 12). Safekeeping TAR UC provides safekeeping services for the students. Parking lots are provided for the students and staff who have paid for the parking stickers. Outsiders can also park their cars in the campus after getting permit from the security guard. Security guard will always patrol around the school areas to ensure safety of the students. Besides, students can rent lockers from the Department of Student Affairs (DSA) to keep their belongings. There is also closed-circuit television (CCTV) around the school areas. Exceptions The authority in TAR UC plays their roles to handle special communications, provide special request and make restitution (Appendix 13). 4.0 PLACE, TIME AND DISTRIBUTION CHANNELS 4.1 PLACE The headquarter of TAR UC is situated at Kampus Utama, Jalan Genting Kelang, 53300 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia. It has five branches across Malaysia in the states of Penang, Perak, Johor, Pahang and Sabah. TAR UC is situated at a strategic location as it is located in multipurpose facilities area such as LRT station, shopping complex, residential areas, dining area and Kuala Lumpur city. Students are required to visit the campus to study and receive services. Some services are conducted remotely. Students need to visit TAR UC’s website to check for bill, do registration, and check for latest updates at Intranet or get lecture notes at CEL . The authority will also contact the students with their hotline to inform students regarding the acceptance for enrollment. 4.2 TIME Students’ studies hour is from Monday till Saturday (8.00am to 9pm). It depends on the students’ schedule arranged by the authority. The faculties’ operation hour is from Monday till Friday (8.30am to 5.00pm). The bursary office hour is from Monday till Friday (9.00am to 4.30pm).5.0 PRICE 5.1 PRICES OF SERVICED OFFERED Customers are charged of learning cost, is different according to the type of education (Appendix 14). TARUC has 4 levels of education provided to its customers. We have seen from the fourth level of education that has a different on the registration cost (Appendix 15). 5.2 OBJECTIVES FOR ESTABLISHING PRICES Objective of TARUC for establishing prices is to attract more customers and increase the number of customers in TARUC which will bring it profit. In addition, also provide affordable price and also have the quality in the educational services provided to customers. 5.3 PRICING STRATEGIES Cost-Based Pricing TARUC is using cost-based pricing to determine tuition fee, whether can cover the cost or not. Expenses include fix cost and variable cost. Example of fix cost and variable cost please refer to Appendix 16. For example tuition fee will charge the students refer to Appendix 17. Value-Based Pricing TARUC is using value-based pricing to give a value to the students. The value provided to the students facilities. For type of facilities refer to appendix 18. Competition-Based Pricing TARUC is not using competition-based pricing in pricing strategies according to the Appendix 19. 6.0 PROMOTION 6.1 COMMUNICATION OBJECTIVES TARUC communication objective is to create memorable images of specific companies and their brands. Second, build preference by communicating the strengths and benefits of a specific brand. Third, reduce uncertainty or perceived risk by providing useful information and advice. Fourth, teach customers how to use a service to their best advantage. Lastly, recognize and reward valued customers. 6.2 PERSONAL COMMUNICATION Selling TARUC is doing personal selling by front-line staff with doing education fair, and at Bangunan Tun Tan Siew Sin to provide information to student just graduate from SPM (Figure 1 and Appendix 20). Training TARUC using training to train the front line staff to perform well. 6.3 ADVERTISING Print TARUC introduce the university to publicize the college magazine or prospectus, and brochures (Figure 3 to 7). Internet TARUC use the website to deliver information to customers. Despite that, TARUC using social media such as Facebook to deliver the latest news or any activity that occurs on campus. 6.4 SALES PROMOTION Gifts TARUC given a gift such as a recycle bag to new students join campus or on any education fair. 6.5 PUBLICITY AND PUBLIC RELATIONS Special Events TAR UC doing special events like open days that welcome all students just graduate from SPM come to campus. TAR UC will posted on newspaper about this activities. 6.6 INSTRUCTIONAL MATERIALS Web sites Web site provided by TARUC, has a wealth of information about the subjects offer to students. The website is available in a variety of information such as background of college, financial aid, student services and so on (Appendix 21). Brochures Refer to Figure 4 to 7. 6.7 CORPORATE DESIGN Signage TAR UC signage can refer to Appendix 22. Vehicles TAR UC provides bus transportation to student can refer to Figure 8. Uniforms TAR UC have a uniform with the logo at the right side of uniform and refer to Appendix 23. 7.0 PROCESS 7.1 FLOW CHARTING CUSTOMER SERVICE PROCESSES Flow chart used by TARUC in providing service to customers more effectively and quickly (Appendix 24). 7.2 LEVELS OF CUSTOMER PARTICIPATION TARUC as a provider of education services, requires a high level of customer participating in this service. It is caused by a service cannot be executed when there are no customers who participate. Among the examples that can explain this fact like, lecture classes cannot be carried out if there is not have any student in the class. In contrast to the students themselves, they will not have any knowledge or did not understand the subjects taught by lecturer when they do not attend class on the day. This can be explain the importance of customers in service provided by TARUC. 7.3 SELF-SERVICE TECHNOLOGIES TARUC providing a website of their own, to provide information about type of service they provide to their customers and other types of information (Appendix 27). Therefore, customers do not have to deliberately go to college to get simple information. Other than the website, TARUC provide convenience for customers to get information via telephone (Appendix 25). Customers can get information by calling the nearest campus. 8.0 PHYSICAL ENVIRONMENT 8.1 PURPOSE OF PHYSICAL ENVIRONMENTS TAR UC is located in Kuala Lumpur to shape students’ experiences and their behaviors by using attention-creating medium. According to Wikipedia (2016), a campus is traditionally the land on which a college or university and related institutional buildings are built such as libraries, lecture halls, hostel or canteen, and park-life settings. TAR UC has built campus environment stand out from competitors and fascinate students from target segment such as sport facilities, cyber center, canteen, faculty buildings, lecture halls, tutorial rooms, libraries, hostel, etc (Appendix 26). The slogan of TAR UC is “Quality and Affordable Education”. Therefore TAR UC uses the environment as a significant of quality to impress and illustrate the students for image, position and differentiation (Appendix 27). The physical surroundings of TAR UC help shape appropriate feelings and reactions in students and employees. The employees show their professional and attitude for giving assistance to the students (Appendix 28). Prevention in the service atmosphere can help reduce service frustration and smoothen the service delivery process to advance the service counter and improve productivity. Appendix 29 shows the “Take a Number” queue at Bursary to avoid crowded and unfairly treated to the students. Appendix 30 shows TAR UC provides waiting area which is facing the service counter therefore the students can be called up easily (Lovelock and Wirtz 2011). 8.2 DESIGN ELEMENTS Faculty of Accountancy, Finance and Business (FAFB) is located in block SA East Campus. As the exterior facilities of design elements in TAR UC, Appendix 31 shows the building of FAFB and the name of department. The FAFB building is painted in brown color, which bring the meaning of comfort, inexpensive and strong friendship (Feng Shui and Beyond 2016). Block SA has the sixth floors, the directory of block SA can refer to Appendix 32. They have designed student dress code signboard with the behavioral rules ‘No entry if you are not properly attired’ (Appendix 33 and 34) and the operation hours sign (Appendix 35) at the entrance of FAFB. The parking lot is available in the campus (Appendix 36). The general interior in TAR UC library as shown in Appendix 37, they use lensed fluorescent troffer as an ambient lighting to provide warm and comfortable atmosphere to the students. Appendix 38 shows TAR UC is using ceramic tile in library as their flooring and providing air conditioner to reduce the temperature compared to outdoor, therefore students can study in library with comfortable ambience. As the store layout, the allocation of floor space in Bangunan Tan Siew Sin for selling, merchandise, personnel and customers are well planned. Appendix 39 shows the floor plan of ground floor in Bangunan Tan Siew Sin. The ‘Take A Number’ machine is provided to avoid high traffic flow, students cut in line and unfairly treat (Appendix 40) and students could wait for their turn at waiting area provided (Appendix 41). TAR UC has interior displays such as dual award posters to promote their dual award universities (Appendix 42) and car road signs for giving direction to the visitors and students (Appendix 43). TAR UC provides self-service such as Public Bank automated teller machines (ATM) for students and staffs to do any financial transaction (Appendix 44). The machine is located in the middle of campus, which is Yum Yum Cafeteria. Appendix 45 shows TAR UC hired security guard for security purpose 9.0 PEOPLE 9.1 SERVICE EMPLOYEES Frontline is playing an important role of boundary which is linked the inside and outside of the organization. They are the representative of a service firm and also the core part of the product which is the one visible, deliver the service and determine service quality by customer. Appendix 28 shows the frontlines are delivering the service to the students. They need to foresee customers’ needs, customize the service delivery and build strong relationships with students and staffs. Appendix 46 shows the clear organization chart in every faculty and Appendix 47 shows the organization chart of one of the faculties which is FASC. Frontstage employees are who work face-to-face with customers which is included security guard, lecturers, office staffs. Backstage employees are who work to support the frontstage employees such as all department, library staff in the office, and staff in the upstairs of Cyber Center. 9.2 CUSTOMERS The young adult who is at the age range of 20-39 is the target students of TAR UC. The majority of race of the students are Chinese and Indian whereas the minority race are Malay and other race. TAR UC targets on middle income level of student therefore the slogan of TAR UC is “Quality and Affordable Education”. The reaction created by student will affect the service quality as the widespread of social media. For example, a student make noise in the lecture class will affect the other student cannot focus in the class. 10.0 RECOMMENDATION 11.0 CONCLUSION TAR UC develops a comprehensive of seven pieces of marketing mix. They provide high quality services at an affordable price for the students. Besides, they have excellent facilities to assist the students in the learning process. TAR UC also delivers their information-based system with Information Technology which is more efficient and effective. In this assignment, we learn that marketing mix is a crucial tool to operate a business and every element in the marketing mix plays their important role to ensure a good marketing strategy. 14

...(download the rest of the essay above)

About this essay:

If you use part of this page in your own work, you need to provide a citation, as follows:

Essay Sauce, Tunku Abdul Rahman University College – Marketing Mix . Available from:<https://www.essaysauce.com/marketing-essays/tunku-abdul-rahman-university-college-marketing-mix/> [Accessed 04-07-24].

These Marketing essays have been submitted to us by students in order to help you with your studies.

* This essay may have been previously published on Essay.uk.com at an earlier date.

Bachelor in Marketing (Honours)

F AFB Home > Programmes > Bachelor's Degree > Bachelor in Marketing (Honours)

Programme Overview:

This programme aims to produce competitive graduates with intellectual, creative & cognitive skills and with strong entrepreneurial spirit necessary for the growing business sector. It seeks to further enhance the knowledge and skills of students in the field of marketing.

Intake: February, June and November

Duration: 3 years

Find out more information about dual award with Coventry University

Programme Outline:

IT Fundamentals and Applications Business Communication Quantitative Methods Principles of Accounting Economics Principles of Management Principles of Marketing Consumer Behaviour Organisational Behaviour Commercial Law Human Resource Management Management Information Systems Principles of Finance

Operations Management Case Study Pricing Strategy Product Innovation Strategic Planning and Management Marketing Insight Brand Building Advertising & Promotion Sales Management Digital Marketing International Marketing Strategy Entrepreneurship Social Commerce

Strategic Marketing and Decision Making Industrial Training Retail Management Marketing Metrics

Compulsory Courses:

English for Tertiary Studies, Academic English, English for Career Preparation, Falsafah dan Isu Semasa, Penghayatan Etika dan Peradaban, Integrity & Anti-Corruption, Service Learning/Bahasa Kebangsaan A and Co-curricular.

Note : We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated, please contact us for the latest information.

Exemption and Progression:

Exemptions awarded by the following professional body:

Chartered Institute of Marketing (CIM)

Click here for more information about accreditation.

Progression:

Graduates of Bachelor in Marketing (Honours) a re able to advance to postgraduate studies in the relevant field.

Click here for more progression pathways.

Minimum Entry Requirements:

Career Prospects:

Graduates of Bachelor in Marketing (Honours) can seek employment in the following areas:

Sales and Marketing

Market Research

Advertising and Promotion

International Marketing

Product Development & etc

Fees & Financial Aid:

Estimated Total Fees: RM37, 4 00 (Malaysian Student), RM65, 3 00 (International Student)

The estimated total fees may vary by 10%.

For more information on Fees, click here .

Merit scholarship

To find out more, click here .

Other scholarship

Financial Aid

For PTPTN, click here .

For Study Loan, click here .

For more information on Financial aid, click here .

Testimonial

Jermaine Chong jia Yee

Bachelor of Business (Honours) in Marketing

Kuala Lumpur main campus

Year Graduated: 2023

"TARUMT had been one of my greatest choice in terms of education as the lecturers and tutors are the most professional in providing great education alongside assistance to complete my tertiary education journey. Besides, soft skills that I had gained through different society events had equipped me well to enter the working environment. It was such a pleasurable and proud moment to be graduating as a TARUMT student.

Thank you TARUMT for all the great experience and knowledge!"

Faculty of Accountancy,

Finance and Business

Achievements

STUDENT | STAFF

Accreditations

PROFESSIONAL BODIES

Journey towards "Beyond Education"

Find out more about Journey towards " Beyond Education"

Find out more

Items where Faculty is "Faculty of Accountancy, Finance & Business > Bachelor of Business (Honours) in International Business" and Year is 2022

Export as

Past Year Question Paper

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BACS3713 Management Information Systems (Academic Year 2021/2022, February Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BACS3713 Management Information Systems (Academic Year 2022/2023, October Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BAMS1713 Business Statistics (Academic Year 2021/2022, April/May Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BAMS1723 Business Mathematics (Academic Year 2022/2023, October Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BAMS1743 Quantitative Methods (Academic Year 2021/2022, April/May Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BAMS1743 Quantitative Methods (Academic Year 2022/2023, October Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBBE1013 Microeconomics (Academic Year 2021/2022, April/May Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBBE1023 Macroeconomics (Academic Year 2021/2022, April/May Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBBE1023 Macroeconomics (Academic Year 2022/2023, October Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBBE1033 Economics (Academic Year 2021/2022, April/May Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBBE1033 Economics (Academic Year 2022/2023, October Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBBE3013 Global Economics (Academic Year 2022/2023, October Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBBL2023 Commercial Law (Academic Year 2021/2022, April/May Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBBL2023 Commercial Law (Academic Year 2022/2023, October Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBBL3043 International Business Law (Academic Year 2021/2022, April/May Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBBL3043 International Business Law (Academic Year 2021/2022, February Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBBL3043 International Business Law (Academic Year 2021/2022, June Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBBL3043 International Business Law (Academic Year 2022/2023, October Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBDH2013 Human Resource Management (Academic Year 2021/2022, April/May Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBDH2013 Human Resource Management (Academic Year 2022/2023, October Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBDH3033 International Human Resource Management (Academic Year 2021/2022, April/May Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBDH3033 International Human Resource Management (Academic Year 2021/2022, February Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBDH3033 International Human Resource Management (Academic Year 2022/2023, October Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBDM1013 Business Communication (Academic Year 2021/2022, April/May Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBDM1013 Business Communication (Academic Year 2022/2023, October Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBDM1043 Principles of Management (Academic Year 2021/2022, April/May Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBDM1043 Principles of Management (Academic Year 2022/2023, October Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBDM1063 Organisational Behaviour (Academic Year 2021/2022, April/May Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBDM2013 Business & Society (Academic Year 2021/2022, April/May Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBDM2013 Business & Society (Academic Year 2022/2023, October Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBDM2033 Business Planning (Academic Year 2021/2022, April/May Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBDM2033 Business Planning (Academic Year 2022/2023, October Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBDM2063 Cross-Cultural Studies (Academic Year 2021/2022, April/May Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBDM2113 International Business Environment (Academic Year 2021/2022, April/May Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBDM2113 International Business Environment (Academic Year 2022/2023, October Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBDM2123 Knowledge & Innovation Management (Academic Year 2021/2022, April/May Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBDM2123 Knowledge & Innovation Management (Academic Year 2022/2023, October Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBDM2153 Operations Management (Academic Year 2021/2022, April/May Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBDM2153 Operations Management (Academic Year 2022/2023, October Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBDM3013 Business Research (Academic Year 2021/2022, April/May Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBDM3013 Business Research (Academic Year 2021/2022, June Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBDM3013 Business Research (Academic Year 2022/2023, October Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBDM3014 Business Research (Academic Year 2022/2023, October Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBDM3123 Intercultural Business Skills (Academic Year 2021/2022, April/May Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBDM3123 Intercultural Business Skills (Academic Year 2022/2023, October Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBDM3143 International Business Strategy (Academic Year 2021/2022, February Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBDM3143 International Business Strategy (Academic Year 2022/2023, October Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBDM3193 Strategic Planning & Management (Academic Year 2022/2023, October Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBDM3194 Strategic Planning & Management (Academic Year 2022/2023, October Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBDM3323 Project Management (Academic Year 2021/2022, April/May Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBDM3323 Project Management (Academic Year 2022/2023, October Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBDS2043 Supply Chain Management (Academic Year 2021/2022, April/May Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBDS2043 Supply Chain Management (Academic Year 2022/2023, October Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBDS3013 Global Sourcing (Academic Year 2021/2022, April/May Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBDS3013 Global Sourcing (Academic Year 2021/2022, February Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBDS3013 Global Sourcing (Academic Year 2022/2023, October Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBDS3014 Global Sourcing (Academic Year 2022/2023, October Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBDT1013 Principles of Marketing (Academic Year 2021/2022, April/May Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBDT2163 Services Marketing (Academic Year 2021/2022, April/May Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBDT3143 International Marketing (Academic Year 2021/2022, April/May Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBDT3143 International Marketing (Academic Year 2021/2022, June Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBDT3143 International Marketing (Academic Year 2022/2023, October Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBFA1043 Principles of Accounting (Academic Year 2021/2022, April/May Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBMF1813 Principles of Finance (Academic Year 2021/2022, April/May Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBMF1813 Principles of Finance (Academic Year 2022/2023, October Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBMF2013 Principles of Finance (Academic Year 2021/2022, April/May Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBMF2013 Principles of Finance (Academic Year 2022/2023, October Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBMF3123 International Finance (Academic Year 2021/2022, April/May Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBMF3123 International Finance (Academic Year 2021/2022, June Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBMF3123 International Finance (Academic Year 2022/2023, October Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BMIT1703 IT Fundamentals and Applications (Academic Year 2021/2022, April/May Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BMIT1703 IT Fundamentals and Applications (Academic Year 2022/2023, October Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BMIT1723 IT Fundamentals and Applications (Academic Year 2022/2023, October Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BMIT2703 Information and IT Security (Academic Year 2021/2022, April/May Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BMIT2703 Information and IT Security (Academic Year 2022/2023, October Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business and Tunku Abdul Rahman University College, Faculty of Computing and Information Technology (2022) BBDT1013 Principles of Marketing (Academic Year 2022/2023, October Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business and Tunku Abdul Rahman University College, Faculty of Computing and Information Technology (2022) BBFA1043 Principles of Accounting (Academic Year 2022/2023, October Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Social Science and Humanities (2022) BHFL1013 French Language I (Academic Year 2021/2022, April/May Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Social Science and Humanities (2022) BHFL2013 French Language II (Academic Year 2021/2022, April/May Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Social Science and Humanities (2022) BHJL2013 Japanese Language II (Academic Year 2021/2022, April/May Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Social Science and Humanities (2022) BJEL1023 Academic English (Academic Year 2021/2022, April/May Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Social Science and Humanities (2022) BJEL1023 Academic English (Academic Year 2022/2023, October Examination). Past Year Question Paper (Unpublished)

Tunku Abdul Rahman University College, Faculty of Social Science, Arts and Humanities (2022) BHJL1013 Japanese Language I (Academic Year 2021/2022, April/May Examination). Past Year Question Paper (Unpublished)

IMAGES

Marketing-strategy-assignment
MKT421 Product Assignment
Introduction to Marketing Assignment Sample
21 542462 0002
99 Marketing Assignment Topics to Write About
Marketing Assignment 2

VIDEO

Innovations and Inventions
Experential Marketing Assignment
Marketing Assignment 2
Be Kind (Product Placement Project)
NPTEL AI IN MARKETING ASSIGNMENT ANSWERS WEEK-7
Marketing Assignment 2: Question 4

COMMENTS

Principles Of Marketing
Studying Principles Of Marketing BBDT1013 at Tunku Abdul Rahman University College? On Studocu you will find 43 tutorial work, 24 mandatory assignments, 16 practical ... Home Jay CeeCee- CSF TARC; Show 3 more documents Show all 11 documents... Practical. Date Rating. year. ... Marketing assignment - for example. 7 pages 2022/2023 100% (1) 2022/ ...
MARKETING
What promotional tools proton company provide during the MCO situation. Using the consumer behavior concepts in this chapter, explain the marketing thinking behind allowing buyers to test-drive any of the Harley-Davidson bikes. Discover the best homework help resource for MARKETING at TAR University College. Find MARKETING study guides, notes ...
Fundamentals of Marketing
Marketing assignment Quan Min Tat. 14 pages 2022/2023 None. 2022/2023 None. Save. Other. Date Rating. year. Ratings. The Survivalof Malaysia Airlines Bhd MASDuringthe Covid-19Pandemic Kavipriya Ragulan. 19 pages 2021/2022 100% (1) 2021/2022 100% (1) Save. ABDT2043 - Pass year paper. 2 pages 2020/2021 None. 2020/2021 None.
ABDT2043 Fundamentals of Marketing (Academic Year 2020/2021 ...
Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business and Tunku Abdul Rahman University College, Faculty of Applied Sciences (2020) ABDT2043 Fundamentals of Marketing (Academic Year 2020/2021, September/October Examination). Past Year Question Paper (Unpublished)
BBDT1013 Principles of Marketing (Academic Year 2019/2020, April ...
Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2020) BBDT1013 Principles of Marketing (Academic Year 2019/2020, April Final Individual Written Assignment Assessment). Past Year Question Paper (Unpublished)
ABDT2043
Access study resources for ABDT2043 Fundamentals of Marketing. Find notes, essays, projects and summaries submitted by Tunku Abdul Rahman University College past students. Sign up free. ... Search for over 200,000 study notes and past assignments! Swap. Download study resources by swapping your own or buying Exchange Credits. Study. Study from ...
Essay: Tunku Abdul Rahman University College
In this assignment, we need to identify the company background, the seven marketing mix and provide five recommendations to make improvement for the company. ... TARC was named after our first Prime Minister of Malaysia, Allahyarham YTM Tunku Abdul Rahman Putra Al-Haj. According to Tunku Abdul Rahman University College (2016), TAR UC was set up ...
(Main) ABDT2043 FOM Final IA Coursework Specification
This document outlines the coursework specifications for the ABDT2043 Fundamentals of Marketing course. Students must complete a 5-page final individual written assignment worth 100% of the course grade. The assignment requires students to analyze segmentation, targeting, positioning and marketing mix recommendations based on a previous macroenvironment analysis. Strict formatting guidelines ...
Tunku Abdul Rahman University College
Ray took a mortgage loan and details of loan interest of RM15,968 for the purchase of the residential property incurred by him. The market value of the residential property at 1 January 2013 is RM438,000. On 6 January 2022, Ray disposed of his residential property to Rahman for RM598,000. Required: Compute the amount of real property gains tax ...
Bachelor in Marketing
Programme Overview: This programme aims to produce competitive graduates with intellectual, creative & cognitive skills and with strong entrepreneurial spirit necessary for the growing business sector. It seeks to further enhance the knowledge and skills of students in the field of marketing. Intake: February, June and November. Duration: 3 years.
Marketing Individual assignment.docx
View Marketing Individual assignment.docx from MARKETING 3273 at Tunku Abdul Rahman University College, Kuala Lumpur. Academic Year 2019/2020 ABDT2043 FUNDAMENTALS OF MARKETING INDIVIDUAL WRITTEN
Journey towards "Beyond Education"
TUNKU ABDUL RAHMAN UNIVERSITY OF MANAGEMENT AND TECHNOLOGY. Registration No. DU058(W) Wholly owned by the TARC Education Foundation (Co. Reg. No.: 201301003979 (1033820-M))
ABDT2043 Fundamentals of Marketing (Academic Year 2020/2021 ...
Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2021) ABDT2043 Fundamentals of Marketing (Academic Year 2020/2021, April/May Examination). Past Year Question Paper (Unpublished)
Marketing Assignment
ABDT2043 - Fundamentals of Marketing. This document is about ABDT2043 assignment for TARC student. This topic is about 100 plus. This document is 10 Exchange Credits.
ABDT3193 Marketing Strategy (Academic Year 2021/2022, October ...
Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2021) ABDT3193 Marketing Strategy (Academic Year 2021/2022, October Examination). Past Year Question Paper (Unpublished)
MR assignment
4P Marketing Tealive. DEMG2 Terry Jacqueline AP Clemen- FOF Group& Individual Assignment. Fundamentals of Marketing individual assignment example. BBDT1013 Principles of marketing for the company Maxis. Marketing group assignment_ Anchor company analysis. marketing research.
Individual assignment Marketing.docx
Academic Year 2020/2021 ABDT2043 FUNDAMENTALS OF MARKETING Individual Written Assignment Student's name: Angeline Teoh Kai Xin Student's ID: 20WBD01797 Programme: DHR Word count: Tutorial class: Group 1 Assessment Criteria Excellent Good Average Poor Very poor Introduction and Company overview (10.0) 10.0 8.0 6.0 4.0 2.0 Outstanding ...
Items where Faculty is "Faculty of Accountancy, Finance ...
Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBDT3143 International Marketing (Academic Year 2021/2022, April/May Examination). Past Year Question Paper (Unpublished)
Marketing Group Assignment
ABDT2043 - Fundamentals of Marketing. This document is ABDT 2043 Fundamentals of Marketing Group Assignment. Select a company and do analysis on the product, place, price, and promotion on the company. It must also include introduction, and recommendation for the growth of the company. This document is 10 Exchange Credits.
Fundamentals of Marketing Assignment 2
Fundamentals of Marketing assignment 2 - Free download as Word Doc (.doc / .docx), PDF File (.pdf), Text File (.txt) or read online for free. The document discusses the macroenvironmental factors of politics, technology, and economics that impact Unilever's performance. It notes that political stability in most countries presents opportunities for growth, while issues in the EU pose threats ...
Marketing Individual Assignment
Appendix 1a: Cover Page for Individual Written Assignment. Academic Year 2021/ ABDT2043 FUNDAMENTALS OF MARKETING Individual Written Assignment Student's name: Leong Jin Xuan Student's ID: 21WBD Programme: DFIS2 Word count: 1495 Tutorial class: Group 2. Assessment Criteria. Excellent Good Average Poor Very poor Introduction and Company ...
Marketing Individual Assignment (Macroenvironment analysis)
Question: Select a company/ brand/ product in the Malaysian consumer market for analysis and write an assignment on the macroenvironment topics. This assignment is based on the research of Blackmores' macroenvironments. The macroenvironments included are demographic, cultural and technological. It covers chapter 3 of the lecture note.
Fundamentals of marketing (individual assignment)
2021 individual assignment of fundamental of marketing.Write 6 macro-environment factor of the selected company. This document is 10 Exchange Credits. Add to Cart Remove from Cart Proceed to Cart. More about this document: This document has been hand checked.