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Comment faire un business plan ? Modèle gratuit !
Téléchargez notre modèle vierge de business plan et suivez nos conseils pour bien le remplir !
Vous êtes sur le point de lancer votre projet et cherchez comment faire un business plan ? Découvrez ce qu’est un business plan, pourquoi il est important d’en faire un et notre modèle de business plan gratuit à télécharger (modèle vierge). Suivez nos conseils et exemples pour bien le remplir !
Qu’est-ce qu’un business plan ?
Le business plan (plan d’affaires, en français) est un dossier synthétique qui présente un projet de création ou de reprise d’entreprise, en définissant sa stratégie commerciale et financière. Vous pouvez en quelque sorte le considérer comme un CV ou un “book” destiné à structurer et à vendre votre projet.
La création d’un business plan intervient après les recherches documentaires, la prospection, les études et des démarches que vous avez pu mener en amont comme :
- Le choix d’une forme juridique pour votre entreprise
- La réalisation d’une étude de marché (ou d’un sondage en ligne )
- L’évaluation de vos ressources et de votre business model (modèle économique)
Pour le réaliser, vous aurez plusieurs choix que nous vous présenterons par la suite, mais vous pouvez aussi utiliser notre modèle de business plan gratuit.
Pourquoi faire un business plan ?
Un business plan vous sert d’abord à vous-même : il permet de structurer votre projet de création d’entreprise et de mettre à plat vos idées. Il n’est pas obligatoire. Vous n’êtes donc pas contraint de vous coller à sa conception, assez chronophage.
Dans certains cas de figure, le business plan ne présente pas vraiment d’intérêt. Par exemple, si vous venez de créer votre micro-entreprise et vendez une prestation de services depuis votre domicile, un business plan se révélera sûrement inutile. À l’inverse, ce document nous paraît incontournable si vous souhaitez créer une boutique en ligne , par exemple ou bien ouvrir un restaurant.
Rappelez-vous : il s’agit aussi d’un outil de communication. Voici quelques exemples concrets pour lesquels on risque fort de vous demander un business plan :
- lorsque vous désirez ouvrir un compte ou obtenir un prêt bancaire ou un autre financement ;
- lorsque vous recherchez des fournisseurs ;
- lorsque vous comptez vous associer et/ou trouver des partenaires ;
- lorsque vous souhaitez lever des fonds.
Concernant ce dernier point, on peut penser à une start-up qui se lance, souhaite financer son développement et/ou accélérer sa croissance. Faire un business plan doit permettre à l’investisseur de savoir s’il peut s’engager avec elle. Va-t-il y trouver son compte ? Est-ce un projet rentable ? Quels risques prend-il en investissant avec cette startup ? Un business plan est là pour le séduire et le convaincre. Mais c’est également un outil qui doit inspirer confiance et rassurer sur l’équilibre financier de votre projet, mais aussi et surtout sur les perspectives de bénéfices.
Le business plan a aussi une utilité en interne. Grâce à lui, votre entreprise peut contrôler le pilotage de certaines opérations, tester différentes hypothèses, et réajuster au besoin en le mettant à jour, puisqu’il fournit un cadre de comparaison (ce dont vous manquez cruellement à votre lancement).
Enfin, si vous souhaitez reprendre un commerce ou une entreprise, vous pouvez aussi mettre sur pied un business plan. La trame de base est la même que pour un projet de création d’entreprise, sauf que vous devez aussi intégrer des éléments spécifiques sur l’entreprise que vous allez racheter (ex : historique, clientèle, produits, bilan financier etc.).
Modèle de business plan gratuit et conseils pour le remplir
Les modèles de business plan télécharger.
Vous êtes ici pour ça, donc ne faisons pas durer le suspense. Vous trouverez ci-dessous un modèle de business plan vierge à télécharger gratuitement. Nous l’avons décliné sous plusieurs formats, en fonction de vos besoins :
- Modèle de business plan gratuit word téléchargeable ici
- Modèle de business plan gratuit powerpoint (en cours de création)
Le format Word est idéal pour réaliser un business plan simplifié. Il vous suffira de remplir les différentes parties en suivants nos conseils et en l’adaptant au business d’un food-truck.
Nous vous fournissons uniquement le modèle Word, mais sachez que certains acteurs comme par exemple Créer-mon-business-plan fournissent des modèles beaucoup plus complets pour quelques dizaines d’euros qui vous permettront de recevoir à la fois un modèle Word et un outil Excel pour simuler les projections financières de votre projet de food-truck, ainsi que de l’aide pour le remplir.
Enfin, certains cherchent un modèle de business plan en PDF. Aucun intérêt à notre avis, il sera beaucoup plus facile de le modifier sous Word et d’en télécharger ensuite une version finalisée en PDF.
Exemple de trame du business plan
Le modèle de business plan que nous vous fournissons gratuitement intègre la trame suivante :
Partie | Objecti |
---|---|
Présenter les points clés votre business plan | |
Raconter l’origine du projet | |
Décrire le produit ou service et l’avancement du projet | |
Présenter l’étude de marché et la concurrence | |
Détailler la stratégie commerciale et marketing | |
Préciser la forme et le montage juridique du projet |
C’est un bon exemple de business plan simple et une trame relativement classique, que vous pouvez adapter développer certaines catégories ou au contraire en passer certaines sous silence, selon votre projet.
Nos conseils pour un business plan simple et efficace
Maintenant que vous avez en tête la structure et les éléments incontournables du business plan, il est temps de vous livrer quelques conseils pour concevoir un business plan simple et efficace. Ces conseils valent que vous utilisiez notre modèle ou non.
- Misez sur la clarté et la simplicité. N’en faites pas trop, en particulier si vous présentez un projet avec beaucoup de jargon technique. Mettez-vous toujours à la place de votre lecteur et n’entrez pas trop dans les détails. Adressez-vous à lui avec ses mots.
- Pensez à faire concis et synthétique . Il n’y a pas de règle préétablie sur le sujet, mais on estime qu’un business plan ne devrait pas contenir de 20 à 25 pages.
- Aérez votre texte en faisant des paragraphes et organisez vos idées avec des parties et des sous-parties regroupées au sein d’un sommaire.
- Ajoutez des visuels lorsque c’est pertinent (ex : diagrammes, graphiques, images)
- Faites-vous relire . Il n’y a rien de pire que de se retrouver à parcourir un document truffé de fautes d’orthographes. Soyez vigilant là-dessus !
- Pensez aussi aux annexes . Elles vous permettent de joindre des documents complémentaires sans alourdir le coeur de votre business plan.
- Etayez votre propos en citant vos sources . Expliquez tous vos calculs et tableaux de chiffres. Justifiez tout ce que vous avancez, en particulier vos projections financières.
Rappelez-vous, l’objectif du business plan est de convaincre votre interlocuteur, alors produisez un document sérieux et béton, qui ne laisse aucune place au doute.
4 erreurs à ne pas commettre dans votre business plan
Que vous utilisiez notre modèle de business plan ou non, voici les 4 principales erreurs à éviter lors de la rédaction de votre plan d’affaires :
- Bâcler la forme du business plan
- Mal présenter l’équipe
- Ne pas être exhaustif dans l’étude de marché et de la concurrence
- Négliger le modèle économique et la stratégie commerciale
Comment faire un business plan ?
Les différentes parties.
Chaque business plan est propre à chaque projet. Si sa structure et sa présentation peuvent varier, il doit néanmoins comporter des éléments essentiels que l’on a regroupés en 2 grands domaines (+ 1 bonus) :
- La présentation de votre projet et de votre entreprise : c’est le modèle de business plan que nous vous avons fourni
- Les projections financières : en général un fichier excel
La présentation de votre projet et de votre entreprise
Dans cette partie du modèle de business plan, vous allez notamment expliquer les modalités opérationnelles de votre business plan en suivant une trame :
- Le statut de votre entreprise : date de création, forme juridique, nombre d’actionnaires, composition du capital etc.
- Qui vous êtes, les membres de votre équipe et vos associés : parcours, compétences, expérience. Expliquez qui fait quoi au sein de l’entreprise, tout en démontrant que vous disposez de l’ensemble des compétences nécessaires à la réussite de l’activité.
- Une synthèse de votre étude de marché . Elle contient la présentation du produit ou du service que vous souhaitez vendre, votre politique de prix, vos concurrents, le marché que vous souhaitez attaquer, vos avantages concurrentiels etc.
- Une présentation de votre business model .
- Votre stratégie et plan d’action . En premier lieu, on pense à la stratégie commerciale, qui doit présenter vos objectifs en termes de chiffre d’affaires et de croissance. Mais aussi au marketing, à la communication, à la distribution, ou encore à la gestion des ressources humaines.
Tous ces éléments sont bien évidemment inclus dans le business plan gratuit que nous vous avons fourni.
Les projections financières
C’est grâce à toutes ces projections financières que vous allez pouvoir démontrer à vos interlocuteurs la faisabilité et la solidité économique de votre projet. Votre business plan doit notamment contenir les éléments suivants :
- Le compte de résultat prévisionnel . Il s’agit d’un des éléments-clés de votre plan d’affaires. Ce compte de résultat se présente sous la forme d’un tableau financier. Il doit déterminer le degré de rentabilité de votre entreprise, en démontrant que votre chiffre d’affaires à venir couvrira vos dépenses (charges). Les projections se font souvent sur les trois premières années d’existence de l’entreprise.
- Le seuil de rentabilité : il s’agit du chiffre d’affaires minimum à partir duquel l’activité d’une entreprise devient rentable.
- Le tableau ou plan de trésorerie : établi mensuellement, il présente les encaissements et les décaissements prévus au cours de la première année d’activité de l’entreprise.
- La capacité de financement , c’est-à-dire tous les capitaux et les sources de financement qui permettent de lancer le projet (ex : fonds propres, aides etc.).
- Le plan de financement à trois ans : il détaille vos besoins en financement sur les trois premières années d’activité. Il permet de vérifier que votre entreprise sera pérenne dans le temps.
- Le besoin en fonds de roulement (BFR) . Le BFR correspond aux sommes d’argent dépensées par l’entreprise au lancement de son activité et qu’elle ne pourra récupérer qu’après l’encaissement du paiement de ses premières factures.
Si la partie présentation de l’entreprise est assez facile à remplir, comme vous pouvez le voir dans l’exemple de business plan que nous vous avons fourni gratuitement, la partie financière est plus complexe. Pour cette partie, nous vous recommandons de vous faire accompagner.
Bonus : l’executive summary
L’executive summary – résumé opérationnel, en français – est un teaser d’une à deux pages qui doit donner envie de lire la suite de votre business plan et de découvrir votre projet. Il se place au début d’un plan d’affaires et doit mettre en avant de façon synthétique les informations les plus importantes :
- Votre projet et les problèmes qu’il résout
- Votre stratégie
- Votre offre avec votre avantage concurrentiel
- Votre business model
- Votre marché etc.
Vous disposerez ainsi d’une vision globale de tous les éléments à mettre en avant, ce qui vous facilitera la tâche.
Faire un business plan : quelles sont vos options ?
Plusieurs options s’offrent à vous pour réaliser un business plan : le faire vous-même sans aide tierce, utiliser un logiciel en ligne, ou faire appel aux services d’un professionnel. Chaque solution présente des avantages et des inconvénients.
Prix | Temps | ||
---|---|---|---|
Gratuit | +++ | – | |
+ | +++ | + | |
+ | ++ | ++ | |
+++ | + | +++ |
Option n°1 : faire votre business plan gratuitement (mais vous-même)
Première possibilité pour faire votre business plan : vous y coller seul, sans l’aide d’un logiciel ou d’un professionnel. Pour cela, vous pouvez partir de notre modèle de business plan gratuit et vierge, ou bien d’un modèle de business plan déjà pré-rempli pour certains secteurs. En fonction de vos besoins, utilisez le format Excel, PDF et PowerPoint.
Créer son business plan en partant de zéro présente d’abord un avantage financier. Vous n’avez aucun frais à prévoir si vous choisissez un modèle de business plan gratuit. Cette solution est idéale pour les entreprises aux budgets serrés, mais elle présente un autre avantage non négligeable : cela vous force à réfléchir en profondeur sur votre projet de création d’entreprise. Par contre, préparez-vous à y passer du temps. La conception d’un business plan est chronophage et peut se révéler fastidieuse, surtout lorsque l’on attaque les prévisions financières.
Notez enfin que certains acteurs (comme Créer-mon-business-plan par exemple), proposent à la fois des modèles de business plan payants à télécharger et la possibilité de le réaliser en ligne. Comptez quelques dizaines d’euros pour un modèle de business plan thématisé (c’est à dire adapté à votre secteur), ce qui à notre avis peut valoir le coup pour éviter de repartir de notre modèle de business plan vierge :
- Choix parmi des dizaines de modèles de business plan
- Business plan au format Word de 10 à 20 pages
- Exemples de textes fournis tout à long du modèle
- Volet financier au formt Excel.
C’est donc un bon compromis entre le business plan gratuit et l’accompagnement (en ligne ou par un professionnel).
Option n°2 : faire son business plan en ligne
La deuxième option consiste à se faire accompagner un peu plus en réalisant son business plan en ligne , à l’aide d’un logiciel dédié. De nombreux sites sont en concurrence sur le marché.
Voici les avantages à utiliser un outil en ligne :
- Vous disposez de modèles de business plans payants prêts à l’emploi, adaptés à différents corps de métiers.
- Tous les modèles sont centralisés sur la même interface : vous gagnez du temps dans le processus de création. On vous aide à mettre en forme le document, à créer le prévisionnel financier etc.
- Pas besoin d’avoir de connaissances en comptabilité.
- Vous pouvez bénéficier de ressources complémentaires pour concevoir votre plan d’affaires, comme un accompagnement en ligne avec un conseiller.
- Certains logiciels de business plan sont gratuits.
En ce qui concerne les inconvénients, ces modèles de business plan ne sont pas gratuits (mais ils sont complets). Ensuite, en fonction du logiciel que vous choisirez, vous n’aurez pas le droit à du conseil et vous ne pourrez pas déléguer la partie rédactionnelle. Il faudra quand même consacrer du temps pour l’écriture et avoir un minimum de bases pour élaborer votre business plan. Ceci-dit, ces logiciels fournissent de nombreux conseils et des exemples de business plan pour vous aider à remplir le vôtre de manière efficace.
Option n°3 : passer par un professionnel
Si vous cherchez de l’aide pour faire votre plan d’affaires personnalisé sans utiliser un modèle de business plan, rien ne vous empêche de vous attacher les services d’un professionnel. On pense notamment aux professionnels suivants :
- L’expert-comptable local
- L’expert-comptable en ligne
- Les experts et consultants en business plan (ex : les spécialistes de la fiscalité, les avocats d’affaire).
Grâce à un professionnel du business plan, vous vous assurez de gagner du temps et disposez des conseils et du savoir-faire d’un expert. On le recommande en particulier aux projets complexes qui font appel à de nombreuses donnés financières.
Par contre, ce genre de service implique un coût financier plus important qu’avec un logiciel en ligne. Sans compter que vous risquez quand même de devoir collaborer à la partie descriptive du document. Un expert saura parfaitement jouer avec les chiffres, mais il aura besoin de vous pour comprendre la genèse de votre projet ainsi que tous les tenants et aboutissants.
Au cours de vos recherches, pensez aussi à vous rapprocher des structures d’accompagnement de créateurs, de certaines legaltech , des Chambres de commerce et d’industrie ( CCI ), ou encore des Chambres de métiers et de l’artisanat ( CMA ). Ces différents organismes professionnels proposent souvent des formations et ateliers autour du business plan et pourront vous accompagner dans la construction de votre plan d’affaires.
Au final, quelle que soit la méthode choisie, gardez bien cela en tête : comme le dit l’expression, “on n’a qu’une seule chance de faire bonne impression.” Alors appliquez-vous, et utilisez nos conseils pour réaliser un business plan solide !
Combien coûte un business plan ?
Le coût d’une business plan dépend de l’option que vous allez choisir. Si vous vous utilisez notre business plan gratuit, vous n’y passerez que du temps. Si vous choisissez un modèle payant, vous en aurez pour entre 50 et 100€ environ. Si vous optez pour un logiciel de business plan en ligne , les prix varient d’une solution à l’autre.
La solution la moins économique consiste à passer par un professionnel. Les tarifs dépendent de la complexité et de la technicité du projet. Pour vous donner un ordre d’idées, on a recensé des tarifs partant de 300€ et pouvant aller jusqu’à 4 000€.
Un business plan gratuit, c’est possible ?
Faire un business plan gratuitement, oui, c’est possible en utilisant un modèle de business plan et en y passant du temps, ou bien via certains organismes comme la CCI.
Les personnes ayant téléchargé le modèle de Business plan ont également été intéressés par :
Powerful business plan templates
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- Business plans
Business Plan Template
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Business Plan
1. executive summary.
The Executive Summary is where you explain the general idea behind your company; it’s where you give the reader (most likely an investor, or someone else you need on board) a clear indication of why you’ve sent this Business Plan to them. This is a souped-up “elevator pitch,” a couple of pages that summarizes what your business is all about.
Note that, while the entire Business Plan should be well-written, this section must really demonstrate excellent composition and grammar. This is the first part of your Business Plan that anyone will read, so it’s important that it really “sing.”
The header section of the Executive Summary can benefit from flexible treatment, as well. You can use a company logo, or any other design you’d like, but you want to be sure you include the name of your business, right at the start of the Business Plan.
In the Business Plan section, you will want to get the reader’s attention by letting them know what you do. Try to answer some (or all) of the following questions:
- What products or services do you offer?
- What sector do you operate within?
- Who is your target audience?
- What is the future outlook of the marketplace?
- What makes your offer unique?
- Who’s the boss?
- Why did your company start?
The Executive Summary is the place to succinctly describe your business. It’s also appropriate to address why you’ve created your proposal, answering questions like these, briefly, in addition to those above:
- Do you need investment?
- How much money do you need?
- What is the money to be used for?
- How will your business become profitable?
- What’s in it for the recipient?
The last question is perhaps the most important. Already, only having read as far into your business plan as the Executive Summary, your reader is wondering “what’s in it for me?” And your challenge is to offer them a preview (remember this is a “summary”) of the benefits of accepting your business plan, while not giving away the whole story.
2. Business Description
This next section gives all the must-have details about your business. Here you are looking to answer questions like “when did you start?”; “Why?”; “By whom?”
This is the place for your “origin story.” This section should be just as well-written as the Executive Summary, of course. What is your interest in the market? How’d you get to this point?
As you can tell, the Business Description section amounts to backstory – and that’s essential to any Business Plan.
This is where you tell them where you’re coming from, before you get to “why” you’re in need of an investment, in a nutshell.
3. Mission Statement
The Mission Statement section of your Business Plan expands on some of what you talked about in the Executive Summary.
Here are the major points you will want to make in the Mission Statement.
Explain the end-result you seek from the business venture. Connect it to your customers and readers, in turn.
B) Objectives
Explain the steps you will take to reach your goal. Be specific; demonstrate that you have a good idea of what it will realistically take to achieve your goals.
C) Customers
Your target audience has to be well-defined. Here you need to explain exactly who your customer is. You should define your customer as specifically as possible. Is your customer the 18-24 year old customer base? How about the 18 -24 year old music consumers, as an example? Describe them to the finest level of detail possible.
D) Industry
Why is your niche attractive? Is your industry growing? Will you shake it up with your offer? Are you a disruptor? Explain thoroughly in this section.
E) Strengths
Here you want to outline what makes your company special. Answer why your business is different from the rest of the competition. Who’s on your team? The best tip we’ve got is: investors love a top-notch team.
F) Status of Ownership
Here you want to tell your prospective investors the legal status of your company. Is it a limited liability company (LLC)? Is it a sole proprietorship, or partnership? Whatever the case may be, you’ll want to explain it to your prospect.
4. Products and Services
This section is extremely important to a successful Business Plan. This is where you describe what it is that you have to offer the world.
Be sure to include:
- Detailed descriptions of your Products and/or Services. Feel free to include pictures, as you deem appropriate. Don’t forget to add the pricing and/or fees.
- Next, you’ll want to spend some time extolling the features and benefits of your products and/or services. Break it down. Remember that customers love benefits, and prospective investors want to know that you understand those benefits.
The Products/Services you offer are the core of your business. You really can’t afford to omit anything relevant here. Your prospective investor will surely want to know what you have to offer, and they’ll want to know enough about those things to be able to believe in them.
5. Marketing Plan
The Marketing Plan is one of the most essential parts of your Business Plan; marketing is the thing that brings your business to its audience.
The first thing to do in the Marketing Plan section is to prove that you know your target audience. Put the research, market analyses, and industry knowledge that you possess to work in this section. You are illustrating to your recipient that you know your audience better than anyone, and that makes yours the ideal business to serve the audience.
This section can be broken into six distinct parts, as follows:
- Clearly define and explain your target audience
- Briefly describe your competition – particularly what makes you better at what you do than them
- Detail your niche. What particular area of your industry to you fit? Where do you squeeze in, in light of the innovation?
- List your distribution channels.
- Describe how you will promote the business. What media outlets will you use for advertisement? How much is your marketing budget? Your prospective investor will surely want to know.
- State your image or message. How will you present your business to the public? Tell your reader how your customers will see your business.
The Marketing Plan is essential. Make sure you give it plenty of attention, in your Business Plan.
6. Operations Plan
This section of your Business Plan should detail your day-to-day operation. This is important; your prospective investors want to know that you’ve given some thought to the daily operation of your business.
Here, you’ll want to describe the various resources, personnel, and real estate involved in the execution of your business activities.
Here are some of the things you will want to include in the Operations Plan section:
Location-- for either service or product, where do you work out of? (Be specific, with dimensions, cost of utilities etc.)
Transportation-- how do you get your product to your clients? third-party store? Legal requirements -- Do you need permits? licenses? etc. What are the regulations you follow? Work with unions? etc.
Personnel-- Describe the type of positions you already have, plus what you may need to expand on.
Inventory-- Do you keep things in stock? Where? How much does that cost? What is the value of it? Providers/Suppliers -- Who do you lease work out to? List names, addresses, websites.
Timing for Accounts Receivable/Accounts Payable-- Investors want to know about anything that could keep them from making a quick profit.
7. Management Organization
In this section, detail the management structure inside your organization. Your prospective investors will be keen to know who’s calling the shots and to whom at your business.
Here are the things you will want to make sure you list here:
- Board of Directors
- Accountants
- Consultants
Remember, you don’t have to list everyone, down to the janitors, but you do want to be thorough in this section. Let your prospect know that you’re not just winging it, and that you have a team in place.
8. Financial Plan
The Financial Plan is one of the most important, if not the absolute most important, parts of your Business Plan. This is a section that your reader will be eyeing closely, and they will expect you to have put a lot of love into this one, too.
Begin this section by telling the prospective investor about the funding you’ve received so far. Where has it come from? How much does it total? Be forthcoming about your capital and its sources, first and foremost.
This section is also the place where you plan your Profit and Loss (P&L) for at least the next 12 months. This spreadsheet can be used in connection to the cash flow spreadsheet. If your business plans to run a loss for the first year (or two, or three), you should clarify this point in this section, and add a model profitable year for good measure. Just be sure to explain that your Business Plan doesn’t always project a loss.
Cash Flow Spreadsheet Example
Cell and section names:.
CashReceivedB, Expenditures, etc are the names of the sections. To name the cell of section of cells - highlight it and then rename in the upper left corner. Changing the name afterwards, if misspelled or deleting it completely, if reverting back to original cell name is done through “Insert -> Name -> Define”.
Fiscal Year and PV of Cash Flows
Dates will be change automatically if the date in the “Fiscal Year Begins” is changed. Another section where investors would look is the present value of cash flows. It’s the sum of all cash flows discounted back 1 period using company’s annual rate of return, which is set by the company. A number was made up.
Cash Received, Expenditures, Net Cash Flow
Cash Received is a section where someone would record all the cash inflow from different activities like operating or financial. Cash outflows are recorded in Expenditures. Both of these sections are summed in the subtotals: (=SUBTOTAL(109,CashReceivedB)). 109 – specifies the function that should be done by the subtotal, other could be used too, such as averaging; there are numbers from 1 to 11.
With these two sections it is easy to find: Net Cash Flow = Cash inflow – Cash outflow. I also added two sections, which show how much money was in the beginning of the month, and how much is available at the end. That cash balance from previous month is transferred to the next month Cash Available section.
Profit/Loss Analysis Spreadsheet Example
Formulas for this spreadsheet:.
- Gross Profit = Revenue – Cost of production
- GP Margin = Gross Profit / Revenue
- Profit before taxes = Gross Profit + Other Income – Other Expenses
- Profit loss after tax = Profit before tax * (1 – Tax Rate) *However if loss was incurred, tax won’t be applied. To accommodate for that write the IF statement: if Profit Before Taxes > 0, then apply the formula above to that number, otherwise the negative number will be transferred to this cell.
- Net profit margin = Profit after tax / Revenue
Sparklines:
Overview is done with Sparklines. Select the cell where you would want to see the graph then Insert -> Sparklines. The window will pop up where you can choose the data to be shown.
To customize the graph, click on one of them and the ribbon will show up, where you can choose different styles of presentation.
Graphs for Profit/Loss Analysis Example
Creating a chart:.
Go to Insert -> Charts, highlight the data you are trying to present. Charts ribbon has variety of options that will help you improve the look and style of graphs.
Transferring chart to another spreadsheet
In order to move the chart to a new or existing sheet, press control or right click on it and choose “Move”:
Since the charts reference the same cells in the profit/loss analysis spreadsheet, updates in that table will automatically be reflected on the graph.
Break-Even Analysis Spreadsheet
Finding sales mix %:.
In this part, the goal is to find current products sales mix, which will be used in the analysis. You need to input the price and number of units sold/services provided. Sales mix % is then found for each product. These numbers should be transferred by hand to the second table.
Break-Even Analysis:
- Contribution Margin Per Unit = Price per Unit – Variable Cost Per Unit
- Average CM per Unit = CM per Product 1 * Sales Mix % Product 1 + CM per Product 2 * Sales Mix % Product 2+ ...
- Break-Even number of Units to Sell = Fixed Costs / Average CM per Unit. *This is the total number of all products, to find how many units of each product you need to sell:
- B-E units of Product 1 = (Fixed Cost / Average CM per Unit) * Sales Mix of Product 1
- Product Sales in $ = B-E units of Product 1 * Price
This table is useful to quickly assess how different scenarios would affect the break-even points. You can copy the analysis table and paste it right next to each other for easier comparison.
9. Conclusion/Call to Action
The last part of your Business Plan is a conclusion, which ideally should contain a call to action (CTA). Your CTA here is a bit different from a CTA on something like a Web-based landing page. A Business Plan CTA simply clarifies the next step. Is it a phone call or a meeting? Perhaps it’s a phone call to schedule a meeting. Whatever your CTA may be, you’ll want to make it clear, in this section.
10. Confidentiality Statement
Your Business Plan is top secret, right? If that’s the case, it’s up to you to make sure that’s clearly stated to those who receive the Business Plan. One way to protect your business and its intellectual property (IP), is to include a confidentiality, or nondisclosure (NDA) statement in your Business Plan.
11. Addendums
Here is where you add extra information, including but not limited to:
- -- less interesting information, that someone might like to know (positive, of course)
- -- graphs, technical drawings, etc
- -- citations: sometimes you may include a statistic in your proposal, about your industry, your competitive market, etc., but you must cite it.
- -- business studies
- -- city plans, office plans
- -- list of assets for collateral; financial backgrounds of key investors
- -- CVs/resumes, credentials of key players
- -- key collaborators, etc
[Sender.Company]
MM / DD / YYYY
[Client.Company]
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Useful resources
- Featured Templates
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Free Business Plan Template
Running your own business might be a real challenge. And even if you know exactly every single step of your company, you need a proper business plan to attract investors, employees, and potential partners. Creating one is easy with PandaDoc free business plan templates.
What Is a Business Plan Template?
A business plan template is an opportunity to find a simple and convenient tool that will grant you a proper start for your business. Using even a simple business plan will be a universal solution for all types of companies, especially startups or small ventures.
By providing all the essential facts in your business plan, you will be able to show its most beneficial parts. And with a proper sample of a business plan template, you will avoid all the possible mistakes.
What Is Included In a Free Business Plan Template?
Working with a template for a business plan, you will be able to include all the essential things about development and running your business.
The following chapters are the most important ones:
- The idea of your company. This is the very first thing that shows the purpose and the benefits of your venture. Here, you need to concisely explain your aims, ideally in one-two sentences.
- The description of your business. Here you can show the basic data about your company and the expanded version of your global aims.
- Your business mission. When you want to express the local goals of your company and show all your working aims, you have to use the page with the mission. Include the most important aspects. Goals, objectives, the targeted audience of your projects, the place you are going to take on a market, advantages of your company, and information for investors, who will be able to attend your business.
- Your products and services. Show the beneficial services that you are going to use as your main tool to attract customers and succeed.
- A detailed marketing plan. Here you can show the proper chain of business solutions with an expanded explanation of each and every step of your business. A marketing strategy might include both your potential income and costs.
- Operations plan. Here you can state all the essential tasks you have to do in order to run your project or manage it.
- Management. Show the hierarchy of your employees. It will give the clearest image of how many people your company will accept.
- Financial plan. Giving the clearest and the most expanded vision of all of your costs will be the most important part for your potential investors. Completing this chapter properly might be extremely challenging, but with a proper free business plan template, you will face no trouble with it.
As you can see, there will be more than enough solutions for your business plan. And with a proper conclusion, you will find it simple to show even more beneficial parts of your company to all your investors.
How To Write a Business Plan Template?
To write a proper business plan you can use a sample of a business plan template provided by PandaDoc. When filling it out, you need to include the following information:
- Facts about your company. You can expand it with numbers or achievements like the state of your client base, years of expertise in the market, or anything that attracts the attention of potential investors.
- State the costs and income of your company. It will be essential to calculate everything for investors to have a clear picture of the current state.
- Use the employee tab. With a proper business plan template sample, you will see that you can add employees to the chosen chapter in order to show the levels of responsibility in your company.
And also, you should keep in mind that all the information about your goals, aims, and tools to work on your project has to be clear for any single person that is going to read your business plan. But with PandaDoc tips PandaDoc, you will be able to see all the nuances and fill in your sample.
When To Use a Simple Business Plan Template?
A simple business plan template is ideal for startups or small business owners who just consider starting their path. Individual entrepreneurs can benefit from it too, as it’s a great way to put all the aspects of the job together and spot a range of opportunities to improve.
Having a template for a business plan lets you focus on the main aspects of your business operation, making it full and detailed for your investors. And PandaDoc will help a lot with this task, while such features as eSignature will help with making this small business plan template a real and verified source of the information.
Free Business Plan Template
One of the reasons that so many small businesses fail is that they don't do the necessary up front work to create an accurate and realistic business plan. Creating a business plan doesn't guarantee success, but the process of writing a plan is critical for any successful new business. It isn't our goal to try to tell you everything you need to know about creating a business plan. Instead, our goal is to make the process easier by providing a professionally designed business plan template that you can edit easily using Word and Excel .
Business Plan Template
License : Private Use (not for distribution or resale)
Authors : Jon Wittwer and Jim Wittwer
Update (7/22/2016) : We've added a basic break-even analysis worksheet to the companion Excel workbook.
Description
This template provides a business plan outline with sample questions, tables, and a working table of contents. It was created for newer versions of Word and Excel (Office 2007 or later) so that you can easily change the fonts and color scheme and the file will be compatible with the mobile and web-based Word & Excel apps.
It is best to use Excel for financial statements, data tables and charts. So, we have provided a companion Excel workbook with these sample financial statements and other tables and graphs that you can copy and paste into your Word document.
The companion workbook combines many of the different spreadsheets you can find on Vertex42.com, but customized specifically for inclusion in a business plan.
Using the Business Plan Template
Editing headings and table of contents.
Word allows you to assign format Styles to text and paragraphs, and we've designed the template to use these Styles for defining headings, sub-headings, and figure captions.
If you want to add a new section so that the Table of Contents updates correctly, just add a new heading in the body of the document and assign it the Heading 1 or Heading 2 style.
To update the Table of Contents, go to the References tab and within the Table of Contents group of buttons, click on Update Table and then "Update entire table."
Copy/Paste From Excel to Word
For simple tables, you can use Copy/Paste (Ctrl+c / Ctrl+v) to copy a table from Excel to Word. This will typically paste the data as a formatted and editable table in Word, though none of the formulas will be functional within Word (and the table will not be linked to Excel). If you don't want the table to be editable in Word, you can "Paste as a Picture" using Paste Special or by choosing the "Picture" option when you right-click in Word to paste the table.
Important : When you paste a chart object into your business plan, make sure to "Paste as a Picture" because pasting the chart as an embedded object means that the entire spreadsheet becomes embedded in your Word document (even though what you see is only the chart).
If you want to insert a table into Word as a "Linked Object" so that when you edit Excel, the table in Word will update automatically, you may have a more difficult time preserving the formatting of the original. However, at the least the entire spreadsheet won't be embedded within your business plan Word document.
More Related Templates
Resources for Writing a Business Plan
- Write Your Business Plan at SBA.gov - Anybody starting a business should become familiar with the SBA (small business association). SBA.gov also has an online tool for creating a business plan .
- YouTube: How to Write a Business Plan - Business Wales (3 minutes) - This video offers a quick overview and tips for the essential parts of a business plan.
- YouTube: How to Write a Business Plan - Berkeley-Haas (71 minutes) - This presentation offers both the venture capitalist and entrepreneur perspective on how to write a business plan that can successfully attract funding.
- Write Your Business Plan at Entrepreneur.com - A book written by the staff of a company that should know what they are talking about.
- Sample Business Plans at bplans.com - Finding a business plan for similar businesses in your industry is a great way to get ideas for what to include in your plan. This site is a great resource for not only finding sample plans, but also for creating a business plan online using their step-by-step approach.
Other Free Business Plan Templates
- Business Planning Template Gallery at SCORE.org - This nonprofit organization (supported by the SBA) has provided expertise and free mentorship for millions of small business owners. They also have a useful collection of templates.
- Develop Your Business Plan at business.gov.au - This Australian Government site provides a really good business plan template for Word, including a detailed guide, questions to answer, and sample financial statements.
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Free Download
2 Essential Templates For Starting Your Business. Available as an interactive PDF or a Google Docs template.
With this business plan template, you'll be able to:
- Write a company description that sells your story
- Plan for the future: lay out goals and metrics for success
- Describe your product line in detail and plan for how to stand out from competitors
- Consider any legal formalities that require attention when starting your business
- Put together necessary financial projections to make a strong start
- Create your buyer persona and determine your product/marketing fit
Build A Business Plan That Works
Available as a one-page interactive PDF and a full template on both Google Docs and Microsoft Word!
Whether you’re starting a business or drafting a formalized document with your current business goals, it’s important to clearly defi ne the scope of all aspects of the venture — from mission, to target customers, to fi nances, and beyond.
When just starting out, it can be tempting to think of a business plan as simply your company’s name and a description of your product or service. But in reality, planning a business involves thinking through a lot more details.
In this business plan template we’ll guide you through the steps of writing company and product descriptions, setting sales and marketing goals and plans, and thinking through legal and fi nancial logistics. We've included a plain text, designed , and completed example version of this template.
Frequently Asked Questions (FAQs)
How do you write a business plan.
A business plan is a formal written document that you can use to identify the purpose of your company, make important decisions about your future and help grow your company. HubSpot's free business plan templates provides guidance to establishing your company mission, customer research, competition, and a business strategy to profitability.
Why do I need to fill out the information requested?
We will always keep your personal information safe..
We ask for your information in exchange for a valuable resource in order to (a) improve your browsing experience by personalizing the HubSpot site to your needs; (b) send information to you that we think may be of interest to you by email or other means; (c) send you marketing communications that we think may be of value to you. You can read more about our privacy policy here .
Where can I get a free business plan template?
HubSpot's Free Business Plan Templates are the best way to create a professional, thorough business plan. The templates include instructions and everything you need to know about starting your company.
Is this really free?
Absolutely.
Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!
What are the basic format of a business plan?
A business plan is a written document that outlines the company's goals, strategy and implementation. The format of the plan varies depending on the type of organization (e.g., for-profit or nonprofit) and size, but most plans share some common features such as an overview, executive summary, and financial information.
What is the best business plan template?
A great business plan template clearly defines the scope of the venture -- from mission, to target customers, to finances, and beyond. HubSpot's business plan template will guide you through the steps of writing company and product descriptions, setting sales and marketing goals and plans, and thinking through legal and financial logistics.
What is needed to start a business?
If you're thinking about starting a business, you'll need to do some research first. You can't just start a business without doing any market research. Market research will tell you if there's an opportunity to turn your idea into a successful business. After that, write your business plan so that you know how much money and time it will take for the project to succeed. Use HubSpot's free business plan template today!
Set yourself up for success with this business plan template
Download the free business plan template.
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Free Business Plan Template for Small Businesses (2024)
Use this free business plan template to write your business plan quickly and efficiently.
A good business plan is essential to successfully starting your business — and the easiest way to simplify the work of writing a business plan is to start with a business plan template.
You’re already investing time and energy in refining your business model and planning your launch—there’s no need to reinvent the wheel when it comes to writing a business plan. Instead, to help build a complete and effective plan, lean on time-tested structures created by other entrepreneurs and startups.
Ahead, learn what it takes to create a solid business plan and download Shopify's free business plan template to get started on your dream today.
What this free business plan template includes
- Executive summary
- Company overview
- Products or services offered
- Market analysis
- Marketing plan
- Logistics and operations plan
- Financial plan
This business plan outline is designed to ensure you’re thinking through all of the important facets of starting a new business. It’s intended to help new business owners and entrepreneurs consider the full scope of running a business and identify functional areas they may not have considered or where they may need to level up their skills as they grow.
That said, it may not include the specific details or structure preferred by a potential investor or lender. If your goal with a business plan is to secure funding , check with your target organizations—typically banks or investors—to see if they have business plan templates you can follow to maximize your chances of success.
Shopify's free business plan template includes seven key elements typically found in the traditional business plan format:
1. Executive summary
This is a one-page summary of your whole plan, typically written after the rest of the plan is completed. The description section of your executive summary will also cover your management team, business objectives and strategy, and other background information about the brand.
2. Company overview
This section of your business plan will answer two fundamental questions: “Who are you?” and “What do you plan to do?” Answering these questions clarifies why your company exists, what sets it apart from others, and why it’s a good investment opportunity. This section will detail the reasons for your business’s existence, its goals, and its guiding principles.
3. Products or services offered
What you sell and the most important features of your products or services. It also includes any plans for intellectual property, like patent filings or copyright. If you do market research for new product lines, it will show up in this section of your business plan.
4. Market analysis
This section includes everything from estimated market size to your target markets and competitive advantage. It’ll include a competitive analysis of your industry to address competitors’ strengths and weaknesses. Market research is an important part of ensuring you have a viable idea.
5. Marketing plan
How you intend to get the word out about your business, and what strategic decisions you’ve made about things like your pricing strategy. It also covers potential customers’ demographics, your sales plan, and your metrics and milestones for success.
6. Logistics and operations plan
Everything that needs to happen to turn your raw materials into products and get them into the hands of your customers.
7. Financial plan
It’s important to include a look at your financial projections, including both revenue and expense projections. This section includes templates for three key financial statements: an income statement, a balance sheet, and a cash-flow statement . You can also include whether or not you need a business loan and how much you’ll need.
Business plan examples
What do financial projections look like on paper? How do you write an executive summary? What should your company description include? Business plan examples can help answer some of these questions and transform your business idea into an actionable plan.
Professional business plan example
Inside the template, you'll find a sample business plan featuring a fictional ecommerce business .
The sample is set up to help you get a sense of each section and understand how they apply to the planning and evaluation stages of a business plan. If you’re looking for funding, this example won’t be a complete or formal look at business plans, but it will give you a great place to start and notes about where to expand.
Lean business plan example
A lean business plan format is a shortened version of your more detailed business plan. It’s helpful when modifying your plan for a specific audience, like investors or new hires.
Also known as a one-page business plan, it includes only the most important, need-to-know information, such as:
- Company description
- Key members of your team
- Customer segments
💡 Tip: For a step-by-step guide to creating a lean business plan (including a sample business plan), read Shopify's guide on how to create a lean business plan .
Benefits of writing a solid business plan
It’s tempting to dive right into execution when you’re excited about a new business or side project, but taking the time to write a thorough business plan and get your thoughts on paper allows you to do a number of beneficial things:
- Test the viability of your business idea. Whether you’ve got one business idea or many, business plans can make an idea more tangible, helping you see if it’s truly viable and ensure you’ve found a target market.
- Plan for your next phase. Whether your goal is to start a new business or scale an existing business to the next level, a business plan can help you understand what needs to happen and identify gaps to address.
- Clarify marketing strategy, goals, and tactics. Writing a business plan can show you the actionable next steps to take on a big, abstract idea. It can also help you narrow your strategy and identify clear-cut tactics that will support it.
- Scope the necessary work. Without a concrete plan, cost overruns and delays are all but certain. A business plan can help you see the full scope of work to be done and adjust your investment of time and money accordingly.
- Hire and build partnerships. When you need buy-in from potential employees and business partners, especially in the early stages of your business, a clearly written business plan is one of the best tools at your disposal. A business plan provides a refined look at your goals for the business, letting partners judge for themselves whether or not they agree with your vision.
- Secure funds. Seeking financing for your business—whether from venture capital, financial institutions, or Shopify Capital —is one of the most common reasons to create a business plan.
Why you should you use a template for a business plan
A business plan can be as informal or formal as your situation calls for, but even if you’re a fan of the back-of-the-napkin approach to planning, there are some key benefits to starting your plan from an existing outline or simple business plan template.
No blank-page paralysis
A blank page can be intimidating to even the most seasoned writers. Using an established business planning process and template can help you get past the inertia of starting your business plan, and it allows you to skip the work of building an outline from scratch. You can always adjust a template to suit your needs.
Guidance on what to include in each section
If you’ve never sat through a business class, you might never have created a SWOT analysis or financial projections. Templates that offer guidance—in plain language—about how to fill in each section can help you navigate sometimes-daunting business jargon and create a complete and effective plan.
Knowing you’ve considered every section
In some cases, you may not need to complete every section of a startup business plan template, but its initial structure shows you you’re choosing to omit a section as opposed to forgetting to include it in the first place.
Tips for creating a successful business plan
There are some high-level strategic guidelines beyond the advice included in this free business plan template that can help you write an effective, complete plan while minimizing busywork.
Understand the audience for your plan
If you’re writing a business plan for yourself in order to get clarity on your ideas and your industry as a whole, you may not need to include the same level of detail or polish you would with a business plan you want to send to potential investors. Knowing who will read your plan will help you decide how much time to spend on it.
Know your goals
Understanding the goals of your plan can help you set the right scope. If your goal is to use the plan as a roadmap for growth, you may invest more time in it than if your goal is to understand the competitive landscape of a new industry.
Take it step by step
Writing a 10- to 15-page document can feel daunting, so try to tackle one section at a time. Select a couple of sections you feel most confident writing and start there—you can start on the next few sections once those are complete. Jot down bullet-point notes in each section before you start writing to organize your thoughts and streamline the writing process.
Maximize your business planning efforts
Planning is key to the financial success of any type of business , whether you’re a startup, non-profit, or corporation.
To make sure your efforts are focused on the highest-value parts of your own business planning, like clarifying your goals, setting a strategy, and understanding the target market and competitive landscape, lean on a business plan outline to handle the structure and format for you. Even if you eventually omit sections, you’ll save yourself time and energy by starting with a framework already in place.
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Business plan template FAQ
What is the purpose of a business plan.
The purpose of your business plan is to describe a new business opportunity or an existing one. It clarifies the business strategy, marketing plan, financial forecasts, potential providers, and more information about the company.
How do I write a simple business plan?
- Choose a business plan format, such as a traditional or a one-page business plan.
- Find a business plan template.
- Read through a business plan sample.
- Fill in the sections of your business plan.
What is the best business plan template?
If you need help writing a business plan, Shopify’s template is one of the most beginner-friendly options you’ll find. It’s comprehensive, well-written, and helps you fill out every section.
What are the 5 essential parts of a business plan?
The five essential parts of a traditional business plan include:
- Executive summary: This is a brief overview of the business plan, summarizing the key points and highlighting the main points of the plan.
- Business description: This section outlines the business concept and how it will be executed.
- Market analysis: This section provides an in-depth look at the target market and how the business will compete in the marketplace.
- Financial plan: This section details the financial projections for the business, including sales forecasts, capital requirements, and a break-even analysis.
- Management and organization: This section describes the management team and the organizational structure of the business.
Are there any free business plan templates?
There are several free templates for business plans for small business owners available online, including Shopify’s own version.
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Business Plan Templates in Word
Craft comprehensive business strategies with ease using Template.net's free, editable business plans. From action plans to budgets, access a range of templates in Word, Excel, or one-page PSD files for seamless customization and printing.
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How To Make A Professional Business Plan
A business plan is a guide — a guide that describes your company objectives and explains how you plan to accomplish those objectives. Each company requires a written business plan. A formal business plan is essential to your organization's progress, whether it is to provide direction or attract potential investors. But how are you going to write a business plan? Here's how!
1. Research
Research and evaluate your product or service, target audience, and objective. Take into consideration spending as much time researching, assessing, and thinking as you decide writing the business plan. You need to understand your personal business, product, competition, and the market thoroughly to compose the ideal plan. In other words, it is your duty to know everything you can about your company and the sector you are entering. Research everything about your industry and speak to your audience.
2. Know the Purpose of your Business Plan
Just like making an action plan , your business plan must have a specific purpose. If you would like to attract investors, your plan should have a distinct objective, and you're going to write a plan targeting them. It should be simple and clear as possible. When defining your plan, make sure that you have also personally defined these objectives.
3. Make a Company Profile
Company profile involves your organization's background, what products or services you offer, your target market, your assets, how to fix an issue, and what makes your business different. Company profiles are commonly found on the website of the company and are used to attract potential clients and talent. Also, your profile can be used to determine your business.
4. Present All Aspects of the Business
Stakeholders want to make sure they make money from your company. Investors want to understand all about your company because of this expectation. Outline everything from your expenses, revenue, and industrial projections to assist with this process. Also, don't forget about some minor details such as your location strategy and licensing contracts .
5. Provide a Strategic Plan
An excellent business plan must have a marketing plan that is strategic and aggressive. This typically involves achieving marketing goals like to introduce new products, to expand the market for current products, to boost revenues in a specific product, market, or price range. Your strategic plan requires a section where you allocate funds for each scheduled activity. Creating separate expenses for internal hours and external costs would be useful for you.
6. Make it Adaptable
Just like developing a business analysis , ensure you can modify your plan depending on the audience reading your plan. Nevertheless, keep these changes limited from one plan to another. This implies that you must keep the same information across the board when sharing financial projections.
7. Expound Why You Care
Whether you're communicating your sales plan with an employer, a client or a member of a team, your plan requires to be enthusiastic and committed. Explain that you really care about your company and your plan. You may explain the failures you have experienced, list the issues you are hoping to fix, outline your values, and determine what makes you unique out from other competitors.
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Comment faire un business plan ?
Par l'équipe de Modelesdebusinessplan.com
C ombien de temps pour faire un business plan ? Par où commencer ? Est-ce qu’il faut suivre une structure particulière ? Quel logiciel dois-je utiliser ? Est-ce que je suis obligé de me plonger dans Excel et ses formules horribles ? Est-ce qu'il me faut une étude de marché ? Pourquoi le banquier m’a parlé d’un “Executive Summary” ? Quid du plan de financement ? Est-ce que quelqu’un peut le faire à ma place ? Combien cela va me coûter ? Où est-ce que je trouve ce consultant pour business plan ? Et puis d’abord, c’est quoi, exactement, un business plan ? Lorsqu’on doit faire un business plan, les questions sont nombreuses et on se retrouve facilement face à un océan d’incertitudes. À moins d’avoir étudié en école de commerce ou d’avoir déjà monté une entreprise dans le passé, très peu d’entrepreneurs savent exactement quoi faire lorsqu’il s’agit de rédiger un business plan. Tout d’abord, il faut savoir que la majorité des personnes ne savent même pas correctement définir un business plan. Ensuite, personne ne peut faire un business plan complet sans aide extérieure. Que ce soit des articles sur le net, des modèles de business plan à télécharger ou un consultant, vous devrez trouver des ressources pour faire votre business plan. Cependant, sans la bonne méthode, vous pouvez facilement passer plus d’un mois sur un business plan … qui ne sera même pas réussi. Cela ne sera pas de bonne augure pour créer un business rentable . Il ne faut pas se lancer tête baissée dans la rédaction d’un business plan. Sinon vous allez faire beaucoup d’erreurs et perdre un temps considérable. Un business plan est un exercice difficile mais précieux, dans la mesure où il vous permettra de lever des fonds, de trouver des partenaires, d’être intégré dans un incubateur ou de présenter votre entreprise. Autant d’enjeux qui peuvent changer le destin de votre projet. Notre équipe a réalisé des centaines de business plans et connait toutes les erreurs à ne pas faire, les conseils à appliquer et les méthodes qui vous feront gagner du temps . On vous explique comment faire un business plan dans la suite de l’article.
BESOIN D'UN BUSINESS PLAN ?
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On commence par définir correctement le terme business plan
Dans un groupe de 10 personnes différentes qui pensent savoir ce qu’est un business plan, on retrouvera probablement 5 ou 6 définitions différentes. Et nous ne sommes pas sûrs d’en obtenir une qui sera correcte. Voici une définition simple et correcte d’un business plan : "Un business plan est un document (ou un ensemble de documents) qui présente la stratégie pour le développement de votre entreprise sur le court, le moyen et le long terme ." Un business plan décrit en détail comment une entreprise, généralement en phase de démarrage, va atteindre ses objectifs. Nous avons également écrit un article pour comprendre la définition d'un business plan en 5 minutes. Le business plan a deux fonctions principales : 1) présenter votre entreprise à de potentiels investisseurs et partenaires 2) servir de feuille de route par la gestion future de votre entreprise Bien qu’ils soient particulièrement utiles pour les jeunes pousses, chaque entreprise devrait avoir un business plan. Idéalement, une entreprise devrait revoir périodiquement son business plan pour voir si les objectifs ont été atteints ou ont changé et évolué. C’est une sorte de feuille de route.
Concrètement, à quoi ressemble un business plan ?
Un business plan est généralement rédigé sur Word ou sur Powerpoint. . Si vous voulez u n business plan esthétique, concis et facile à comprendre, vous devez utiliser Powerpoint. Nous utilisons Powerpoint pour nos modèles de business plan. Les formats sur Word sont souvent trop longs et difficilement lisibles. Or, vous ne voudriez pas que votre business plan tombe des mains de votre banquier. À côté de cela, il y a de fortes chances pour que vous utilisiez Excel … afin de rédiger votre prévisionnel financier. Ou alors, un consultant ou un comptable utiliseront un logiciel pour le réaliser. Les éléments financiers devront être inclus dans votre business plan sur Word ou sur Powerpoint. Cependant, vous pouvez joindre le modèle Excel lorsque vous envoyez un email à votre banque ou votre investisseur.
Le format Powerpoint est à privilégier pour avoir une présentation esthétique et impactante.
Quelle longueur pour faire un bon business plan ?
Généralement, un bon business plan sur Powerpoint ne doit pas faire moins de 15 slides (diapositive) et ne doit pas dépasser le nombre de 50 slides. `Nos modèles de business plans font environ 40 slides. Comme vous pouvez le voir dans notre exemple gratuit de business plan . Bien entendu, rien ne sert de meubler avec du verbiage ou des images de grande taille ; les investisseurs et banquiers ne sont pas dupes. Pour le prévisionnel financier, celui ci peut s’étaler sur 1 an, 3 ans (l’option la plus classique) ou sur 5 ans. Vous pouvez voir à quoi ressemble ce document en téléchargeant notre exemple gratuit de prévisionnel financier .
Combien de temps nécessaire pour faire un business plan ?
Si vous avez passé moins de 3 heures sur votre Business Plan, alors vous avez probablement fait des erreurs. D’après notre expérience, pour un débutant, un bon business plan, solide et structuré, ne prend jamais moins de 20 heures. Bien entendu, vous pouvez télécharger un prévisionnel financier gratuit, ne rien y comprendre mettre des chiffres au hasard, puis écrire 3 pages sur votre entreprise. Oui, vous aurez un business plan. Non, vous ne convaincrez personne avec ce business plan. Oui, faire un business plan est un exercice pénible, qui fait mal à la tête. Oui, vous pouvez facilement y passer des mois. Après tout, vous devez penser à tous les aspects de votre projet. Vous devez tout décortiquer : marché, concurrence, marketing, embauches, revenus, coûts, rentabilité etc Vous devez être béton. Vous ne devez rien oublier. Pour cette raison, beaucoup trop de personnes passent des heures sur un business plan, avant d’abandonner. Vous devez adopter une méthode précise et une approche structurée. En moyenne, vous passerez entre 30 et 50 heures sur votre business plan. Nous sommes conscient que cela est difficile, et c'est pour cela que nous avons créé des modèles de business plans. Pour que nos entrepreneurs puissent gagner du temps et faire leur business plan rapidement. Réussir votre business plan est primordial. Un bon business plan vous donnera une feuille de route claire pour le futur. Un bon business plan vous aidera à lever des fonds et donc assurer la survie de votre projet. Un bon business plan vous donnera l’occasion de réfléchir à tous les aspects de votre projet. Un bon business plan vous permettra d’anticiper tous les risques liés à votre activité. C’est un exercice fastidieux mais qui comporte de nombreuses récompenses.
Est-ce que quelqu’un peut faire un business plan à ma place ? Combien ça coûte ?
Vous êtes un entrepreneur et vous n’avez probablement pas beaucoup de temps libre. Oui, quelqu’un peut le faire pour vous. Vous pouvez demander à un expert comptable. Mais il est fort probable pour que celui-ci ne vous aide pas du tout avec votre stratégie . Seulement avec le prévisionnel financier. Il se contentera de vous demander vos hypothèses financières, il les rentrera dans son logiciel et il sortira un prévisionnel financier. Ce prévisionnel financier sera très probablement correct, mais vous ne saurez pas l’expliquer à vos investisseurs. Un expert comptable ne sera probablement d’aucune aide lorsqu’il s’agira d’établir une stratégie marketing, d’analyser la concurrence ou même tout simplement de rédiger un business plan sur Powerpoint. La meilleure solution reste de faire appel à un consultant qui : 1) vous aidera à concevoir des hypothèses financières 2) construira un modèle financier complet 3) vous conseillera sur votre stratégie 4) jouera le rôle d’un investisseur potentiel et vous posera des questions 5) rédigera le business plan à votre place 6) vous expliquera toutes les hypothèses qu’il a fait à votre place 7) s’assurera que vous avez bien compris le déroulé de votre business plan Lorsque vous êtes en contact avec un consultant, demandez lui de vous envoyer des exemples de business plans qu’il a réalisé. Assurez vous qu’il respecte tous les points ci-dessus. Le budget se situe entre 350 et 2 000 euros et varie selon les points suivants : - l’avancement de votre projet - le nombre de documents dont vous avez besoin - la complexité de votre activité - la complexité de votre prévisionnel financier - le type d’investisseurs que vous allez contacter - le niveau de précision demandé - si vous avez besoin d’un business plan dans plusieurs langues En tant qu’entrepreneur, c’est très bien de vouloir faire des économies. Cependant, c’est une mauvaise idée de vouloir économiser quelques centaines d’euros et de se retrouver avec un business plan qui ne va convaincre personne . N’oubliez pas que ce document peut être déterminant pour la survie de votre projet. Oui, le prix n’est pas non plus un gage de qualité. Si un consultant vous propose un prix au dessus de 1 000 euros pour un business plan, vous pouvez lui demander des références et parler à certain de ses anciens clients. Si vous rencontrez un consultant qui vous propose une tarification avec un % de votre levée de fonds (exemple : 1% du montant de votre levée de fonds), alors c’est une bonne chose. Cela montre que le consultant est intéressé par le succès de votre entreprise et qu’il fera de son mieux pour vous rendre un business plan de grande qualité. Une méthode efficace est d'acheter un modèle pré-rempli et de le compléter avec ces informations. Nous proposons plus de 100 modèles pré-remplis . Concernant, l'étude de marché, nous vous conseillons de la faire vous même. En effet, c'est essentiel que vous soyez la personne qui aille parler à votre marché cible et qui analyse vos concurrents. Cependant, pour la mise en forme de l'étude de marché, vous pouvez faire appel à un consultant ou bien utiliser notre exemple gratuit d'étude de marché .
Quels sont les critères d'un bon business plan ?
Un bon business plan répond à plusieurs critères. Tout d’abord il doit être détaillé. Ne dites pas “je vais faire 1 million de chiffre d’affaires dans 3 ans” sans expliquer comment vous allez faire. Ensuite, il doit être chiffré. Ne dites pas “je vais avoir une forte croissance”. Donnez des chiffres. Puis, il doit être structuré. Ne commencez pas par parler de vos coûts pour finir sur le fonctionnement de votre produit. Puis, il doit être complet. N’oubliez pas de parler de votre marché, de votre besoin de financement où de votre stratégie de croissance. Puis, il doit être concis. Pas la peine de mettre des formules toutes faites qui n’impressionnent personne. De plus, personne n’a envie de lire 100 pages sur Word. Puis, il doit être agréable à lire. 50 pages sans graphique ni image ? Personne ne le lira Puis, il doit être simple à comprendre. Peut-être que vos investisseurs ne sont pas du tout familier avec votre industrie. Ne mettez pas d’abréviation et expliquez les termes compliqués. Puis, il doit aller à l’essentiel. Rien ne sert de mentionner le collège où ont étudié vos cofondateurs. Pas la peine de détailler le prix de chacun de vos produits si vous lancez un site eCommerce. Puis, il doit être propre. 0 faute d’orthographe, pas de langage familier, pas de police d’écriture douteuse, pas de capture d’écran horrible, pas de couleurs flashy etc Enfin, il doit être r éaliste. Non, vous n’allez pas faire 5 millions de chiffre d’affaires en un an sans investir en marketing et communication . Non, tout le monde ne se jettera pas sur vos produits. Non, vous n’êtes pas tout seul sur votre marché.
Finalement, faire un business plan n’est pas si difficile lorsqu’on utilise la bonne méthode. Tout d’abord, il faut être au clair avec la définition d’un business plan. Il s’agit d’un document ou d’un ensemble de documents qui explique clairement votre plan pour votre entreprise sur les prochaines années. Pourquoi faire un business plan ? Il y a deux objectifs principaux : 1) réaliser une feuille de route qui guidera vos décisions futures 2) obtenir un document de présentation de votre projet de sa stratégie Ensuite, il faut choisir le bon logiciel : - Excel pour votre plan financier - Powerpoint ou Word pour la partie rédactions Si vous utilisez Word, visez environ 30 pages. Si vous utilisez Powerpoint, visez environ 30 slides. Nous vous conseillons également de lire nos conseils pour réussir un business plan . Vous pouvez bien évidemment décider de faire faire votre business plan. Soyez sûr de la personne que vous embaucherez. Cela vous coûtera entre 350 et 2 000 euros. Une solution plus économique et qui peut s'avérer gagnante est l'achat d'un modèle . Si vous le pouvez, prenez un modèle spécialisé dans votre industrie. Quoiqu’il en soit, votre business plan doit respecter les critères suivants : - Détaillé - Chiffré - Structuré - Complet - Concis - Agréable à lire - Simple à comprendre - Aller à l’essentiel - Propre - Réaliste Bon courage !
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Simple Business Plan Template (2024)
Updated: May 4, 2024, 4:37pm
Table of Contents
Why business plans are vital, get your free simple business plan template, how to write an effective business plan in 6 steps, frequently asked questions.
While taking many forms and serving many purposes, they all have one thing in common: business plans help you establish your goals and define the means for achieving them. Our simple business plan template covers everything you need to consider when launching a side gig, solo operation or small business. By following this step-by-step process, you might even uncover a few alternate routes to success.
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Whether you’re a first-time solopreneur or a seasoned business owner, the planning process challenges you to examine the costs and tasks involved in bringing a product or service to market. The process can also help you spot new income opportunities and hone in on the most profitable business models.
Though vital, business planning doesn’t have to be a chore. Business plans for lean startups and solopreneurs can simply outline the business concept, sales proposition, target customers and sketch out a plan of action to bring the product or service to market. However, if you’re seeking startup funding or partnership opportunities, you’ll need a write a business plan that details market research, operating costs and revenue forecasting. Whichever startup category you fall into, if you’re at square one, our simple business plan template will point you down the right path.
Copy our free simple business plan template so you can fill in the blanks as we explore each element of your business plan. Need help getting your ideas flowing? You’ll also find several startup scenario examples below.
Download free template as .docx
Whether you need a quick-launch overview or an in-depth plan for investors, any business plan should cover the six key elements outlined in our free template and explained below. The main difference in starting a small business versus an investor-funded business is the market research and operational and financial details needed to support the concept.
1. Your Mission or Vision
Start by declaring a “dream statement” for your business. You can call this your executive summary, vision statement or mission. Whatever the name, the first part of your business plan summarizes your idea by answering five questions. Keep it brief, such as an elevator pitch. You’ll expand these answers in the following sections of the simple business plan template.
- What does your business do? Are you selling products, services, information or a combination?
- Where does this happen? Will you conduct business online, in-store, via mobile means or in a specific location or environment?
- Who does your business benefit? Who is your target market and ideal customer for your concept?
- Why would potential customers care? What would make your ideal customers take notice of your business?
- How do your products and/or services outshine the competition? What would make your ideal customers choose you over a competitor?
These answers come easily if you have a solid concept for your business, but don’t worry if you get stuck. Use the rest of your plan template to brainstorm ideas and tactics. You’ll quickly find these answers and possibly new directions as you explore your ideas and options.
2. Offer and Value Proposition
This is where you detail your offer, such as selling products, providing services or both, and why anyone would care. That’s the value proposition. Specifically, you’ll expand on your answers to the first and fourth bullets from your mission/vision.
As you complete this section, you might find that exploring value propositions uncovers marketable business opportunities that you hadn’t yet considered. So spend some time brainstorming the possibilities in this section.
For example, a cottage baker startup specializing in gluten-free or keto-friendly products might be a value proposition that certain audiences care deeply about. Plus, you could expand on that value proposition by offering wedding and other special-occasion cakes that incorporate gluten-free, keto-friendly and traditional cake elements that all guests can enjoy.
3. Audience and Ideal Customer
Here is where you explore bullet point number three, who your business will benefit. Identifying your ideal customer and exploring a broader audience for your goods or services is essential in defining your sales and marketing strategies, plus it helps fine-tune what you offer.
There are many ways to research potential audiences, but a shortcut is to simply identify a problem that people have that your product or service can solve. If you start from the position of being a problem solver, it’s easy to define your audience and describe the wants and needs of your ideal customer for marketing efforts.
Using the cottage baker startup example, a problem people might have is finding fresh-baked gluten-free or keto-friendly sweets. Examining the wants and needs of these people might reveal a target audience that is health-conscious or possibly dealing with health issues and willing to spend more for hard-to-find items.
However, it’s essential to have a customer base that can support your business. You can be too specialized. For example, our baker startup can attract a broader audience and boost revenue by offering a wider selection of traditional baked goods alongside its gluten-free and keto-focused specialties.
4. Revenue Streams, Sales Channels and Marketing
Thanks to our internet-driven economy, startups have many revenue opportunities and can connect with target audiences through various channels. Revenue streams and sales channels also serve as marketing vehicles, so you can cover all three in this section.
Revenue Streams
Revenue streams are the many ways you can make money in your business. In your plan template, list how you’ll make money upon launch, plus include ideas for future expansion. The income possibilities just might surprise you.
For example, our cottage baker startup might consider these revenue streams:
- Product sales : Online, pop-up shops , wholesale and (future) in-store sales
- Affiliate income : Monetize blog and social media posts with affiliate links
- Advertising income : Reserve website space for advertising
- E-book sales : (future) Publish recipe e-books targeting gluten-free and keto-friendly dessert niches
- Video income : (future) Monetize a YouTube channel featuring how-to videos for the gluten-free and keto-friendly dessert niches
- Webinars and online classes : (future) Monetize coaching-style webinars and online classes covering specialty baking tips and techniques
- Members-only content : (future) Monetize a members-only section of the website for specialty content to complement webinars and online classes
- Franchise : (future) Monetize a specialty cottage bakery concept and sell to franchise entrepreneurs
Sales Channels
Sales channels put your revenue streams into action. This section also answers the “where will this happen” question in the second bullet of your vision.
The product sales channels for our cottage bakery example can include:
- Mobile point-of-sale (POS) : A mobile platform such as Shopify or Square POS for managing in-person sales at local farmers’ markets, fairs and festivals
- E-commerce platform : An online store such as Shopify, Square or WooCommerce for online retail sales and wholesale sales orders
- Social media channels : Facebook, Instagram and Pinterest shoppable posts and pins for online sales via social media channels
- Brick-and-mortar location : For in-store sales , once the business has grown to a point that it can support a physical location
Channels that support other income streams might include:
- Affiliate income : Blog section on the e-commerce website and affiliate partner accounts
- Advertising income : Reserved advertising spaces on the e-commerce website
- E-book sales : Amazon e-book sales via Amazon Kindle Direct Publishing
- Video income : YouTube channel with ad monetization
- Webinars and online classes : Online class and webinar platforms that support member accounts, recordings and playback
- Members-only content : Password-protected website content using membership apps such as MemberPress
Nowadays, the line between marketing and sales channels is blurred. Social media outlets, e-books, websites, blogs and videos serve as both marketing tools and income opportunities. Since most are free and those with advertising options are extremely economical, these are ideal marketing outlets for lean startups.
However, many businesses still find value in traditional advertising such as local radio, television, direct mail, newspapers and magazines. You can include these advertising costs in your simple business plan template to help build a marketing plan and budget.
5. Structure, Suppliers and Operations
This section of your simple business plan template explores how to structure and operate your business. Details include the type of business organization your startup will take, roles and responsibilities, supplier logistics and day-to-day operations. Also, include any certifications or permits needed to launch your enterprise in this section.
Our cottage baker example might use a structure and startup plan such as this:
- Business structure : Sole proprietorship with a “doing business as” (DBA) .
- Permits and certifications : County-issued food handling permit and state cottage food certification for home-based food production. Option, check into certified commercial kitchen rentals.
- Roles and responsibilities : Solopreneur, all roles and responsibilities with the owner.
- Supply chain : Bulk ingredients and food packaging via Sam’s Club, Costco, Amazon Prime with annual membership costs. Uline for shipping supplies; no membership needed.
- Day-to-day operations : Source ingredients and bake three days per week to fulfill local and online orders. Reserve time for specialty sales, wholesale partner orders and market events as needed. Ship online orders on alternating days. Update website and create marketing and affiliate blog posts on non-shipping days.
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6. Financial Forecasts
Your final task is to list forecasted business startup and ongoing costs and profit projections in your simple business plan template. Thanks to free business tools such as Square and free marketing on social media, lean startups can launch with few upfront costs. In many cases, cost of goods, shipping and packaging, business permits and printing for business cards are your only out-of-pocket expenses.
Cost Forecast
Our cottage baker’s forecasted lean startup costs might include:
Business Need | Startup Cost | Ongoing Cost | Source |
---|---|---|---|
Gross Profit Projections
This helps you determine the retail prices and sales volume required to keep your business running and, hopefully, earn income for yourself. Use product research to spot target retail prices for your goods, then subtract your cost of goods, such as hourly rate, raw goods and supplier costs. The total amount is your gross profit per item or service.
Here are some examples of projected gross profits for our cottage baker:
Product | Retail Price | (Cost) | Gross Profit |
---|---|---|---|
Bottom Line
Putting careful thought and detail in a business plan is always beneficial, but don’t get so bogged down in planning that you never hit the start button to launch your business . Also, remember that business plans aren’t set in stone. Markets, audiences and technologies change, and so will your goals and means of achieving them. Think of your business plan as a living document and regularly revisit, expand and restructure it as market opportunities and business growth demand.
Is there a template for a business plan?
You can copy our free business plan template and fill in the blanks or customize it in Google Docs, Microsoft Word or another word processing app. This free business plan template includes the six key elements that any entrepreneur needs to consider when launching a new business.
What does a simple business plan include?
A simple business plan is a one- to two-page overview covering six key elements that any budding entrepreneur needs to consider when launching a startup. These include your vision or mission, product or service offering, target audience, revenue streams and sales channels, structure and operations, and financial forecasts.
How can I create a free business plan template?
Start with our free business plan template that covers the six essential elements of a startup. Once downloaded, you can edit this document in Google Docs or another word processing app and add new sections or subsections to your plan template to meet your specific business plan needs.
What basic items should be included in a business plan?
When writing out a business plan, you want to make sure that you cover everything related to your concept for the business, an analysis of the industry―including potential customers and an overview of the market for your goods or services―how you plan to execute your vision for the business, how you plan to grow the business if it becomes successful and all financial data around the business, including current cash on hand, potential investors and budget plans for the next few years.
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Krista Fabregas is a seasoned eCommerce and online content pro sharing more than 20 years of hands-on know-how with those looking to launch and grow tech-forward businesses. Her expertise includes eCommerce startups and growth, SMB operations and logistics, website platforms, payment systems, side-gig and affiliate income, and multichannel marketing. Krista holds a bachelor's degree in English from The University of Texas at Austin and held senior positions at NASA, a Fortune 100 company, and several online startups.
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Free Business Plan Templates in Excel
By Joe Weller | September 27, 2020
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In this article, we’ve rounded up an extensive list of free business plan templates and samples for organizations of all sizes. You can download all of the plans in Excel.
Included on this page, you’ll find business plan templates in Excel , business plan checklists in Excel , business plan financial templates in Excel , and more.
Business Plan Templates in Excel
These Excel business plan templates are designed to guide you through each step of a well-rounded strategy that supports your marketing, sales, financial, and operational goals.
Business Plan Template in Excel
This Excel business plan template has all the traditional components of a standard business plan, with each section divided into tabs. This template includes space to provide the executive summary, target audience characteristics, product or service offering details, marketing strategies, and more. The plan also offers built-in formulas to complete calculations for sales forecasting, financial statements, and key business ratios.
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One-Page Business Plan in Excel
To check the feasibility of your business concept, use this single-page business plan template. The template allows you to jot down the core details related to your idea. This template also includes room for you to provide concise information about what you do, how you do it, why you do it, who your idea serves, your competitive advantage, your marketing strategies, and your success factors. At the bottom of this one-page plan, you’ll find a table to conduct a SWOT (strengths, weaknesses, opportunities, and threats) analysis. Find more downloadable single-page plans and examples at “ One-Page Business Plan Templates with a Quick How-To Guide .”
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Sample 30-60-90-Day Business Plan for Startup in Excel
This 90-day business plan is designed for startup companies to develop a 90-day action plan. This template gives you room to outline the following: main goals and deliverables for each 30-day increment; key business activities; task ownership; and deadlines. This template also includes a built-in Gantt chart that adjusts as you enter dates. Visit “ 30-60-90-Day Business Plan Templates and Samples ” to download more free plans.
Download 30-60-90-Day Business Plan for Startup
For more free business plans in a wider variety of formats, visit “ Simple Business Plan Templates .”
Business Plan Checklists in Excel
These business plan checklists are useful for freelancers, entrepreneurs, and business owners who want to organize and track the progress of key business activities.
Business Planning Checklist with Timeline in Excel
Use this checklist to keep your business planning efforts on track. This template enables you to add tasks according to each phase of your plan, assign an owner to each task, and enter the respective start and end dates. The checklist also enables you to create and color-code a visual timeline when you highlight the start and end dates for each task.
Download Business Planning Checklist with Timeline Template
Business Plan Checklist with SWOT Analysis in Excel
Use this business plan checklist to develop and organize your strategic plan. Add the name of the business activity, along with its status, due date, and pertinent notes. This template also includes a separate tab with a SWOT analysis matrix, so you can evaluate and prioritize your company’s strengths, weaknesses, opportunities, and threats.
Download Business Plan Checklist with SWOT Analysis - Excel
Business Startup Checklist in Excel
This checklist template is ideal for startup organizations. It allows you to list and categorize key tasks that you need to complete, including items related to research, strategic relationships, finance, development, and more. Check off each task upon completion to ensure you haven’t missed or overlooked any important business activities. Find additional resources by visiting “ Free Startup Plan, Budget & Cost Templates .”
Download Business Startup Checklist Template
Business Plan Financial Templates in Excel
Use these customizable templates to develop your organization’s financial plan.
Business Startup Costs Template in Excel
Use this template to estimate and track your startup and operational costs. This template gives you room to list line items for both funding and expenses; you can automatically calculate totals using the built-in formulas. To avoid overspending, compare budgeted amounts against actual amounts to determine where you can cut costs or find additional funding.
Download Business Startup Costs Template
Small-Business Budget Template in Excel
This simple business budget template is designed with small businesses in mind. The template helps you track the income and expenses that you accrue on a monthly and yearly basis. To log your cash balances and transactions for a given time frame, use the tab for cash flow recording.
Download Small-Business Budget Template - Excel
Startup Financial Statement Projections Template
This financial statement projections template includes a detailed profit and loss statement (or income statement), a balance sheet with business ratios, and a cash flow statement to analyze your company’s current and future financial position. This template also comes with built-in formulas, so you can calculate totals as you enter values and customize your statement to fit the needs of your business.
Download Startup Financial Statement Projections Template
For additional templates to help you produce a sound financial plan, visit “ Free Financial Templates for a Business Plan .”
Business Plan Marketing and Sales Templates in Excel
Use these downloadable templates to support and reinforce the marketing and sales objectives in your business plan.
Sales Forecast Template in Excel
This sales forecast template allows you to view the projected sales of your products or services at both individual and combined levels over a 12-month period. You can organize this template by department, product group, customer type, and other helpful categories. The template has built-in formulas to calculate monthly and yearly sales totals. For additional resources to project sales, visit “ Free Sales Forecasting Templates .”
Download Sales Forecast Template
Marketing Budget Plan in Excel
This marketing budget plan template helps you organize and plan your campaign costs for key marketing activities, such as market research, advertising, content marketing , and public relations. Enter the projected quantity and cost under each campaign category; the built-in formulas enable you to calculate projected subtotals automatically. This template also includes a graph that auto-populates as you enter values, so you can see where your marketing dollars are going.
Download Marketing Budget Plan Template
Other Business Plans in Excel
Use these business plan templates to conduct analyses and develop a plan of action that aligns your strategy with your main business objectives.
Business Action Plan Template in Excel
Use this basic action plan template to develop a roadmap for reaching your goals. Add a description of each action item, assign the responsible party, and list the required resources, potential hazards, key dates, and desired outcome. You can use this template to develop an action plan for marketing, sales, program development, and more.
Download Business Action Plan Template
Business Plan Rubric in Excel
Once you complete your business plan, use this rubric template to score each section to ensure you include all the essential information. You can customize this rubric to fit the needs of your organization and provide insight into the areas of your plan where you want to delve more deeply or remove unnecessary details. By following these steps, you can make certain that your final business plan is clear, concise, and thorough.
Download Simple Business Plan Rubric
Competitive Analysis Template in Excel
This template enables you to analyze the competitive landscape and industry for your business. By providing details related to your company and competitors, you can assess and compare all key areas, including the target market, marketing strategies, product or service offerings, distribution channels, and more.
Download Competitive Analysis Template
Excel | Smartsheet
For additional free templates for all aspects of your business, visit “ Free Business Templates for Organizations of All Sizes .”
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Accueil » Vie de l'entreprise » Le business plan » Le business plan (plan d’affaires) : contenu, utilité, modèle
Le business plan (plan d’affaires) : contenu, utilité, modèle
Mis à jour 13/09/2021
Qu’est-ce qu’un business plan ou plan d’affaires ? Comment établir un business plan convaincant ? Que doit contenir un plan d’affaires ? Où trouver un modèle ou un exemple de business plan gratuit ?
Définition : Un business plan, ou plan d’affaires, est un dossier rédigé qui présente un projet de création ou de reprise d’entreprise, déroulant tous les aspects du projet.
Un business plan ou plan d’affaires n’est pas qu’un plan financier : les aspects financiers ne sont pas les seuls à être exposés.
Le business plan ou plan d’affaires est souvent élaboré sous Word ou Powerpoint , ou tout logiciel de ce type. Il n’y a pas de format type ni de longueur particulière à respecter.
Quel est l’utilité du business plan ou plan d’affaires ?
Le business plan ou plan d’affaires a un objectif principal : CONVAINCRE.
Le business plan ou plan d’affaires est rédigé en vue d’être présenté à des tiers, qui peuvent être des futurs associés, des partenaires, des fournisseurs, des clients, des prescripteurs, ou encore des financeurs : les banques, les proches, les capitaux-risqueurs ou encore les donateurs d’une opération de crowdfunding .
En lisant le business plan ou plan d’affaires, ces personnes :
- devront comprendre l’idée et le concept,
- devront être rassurées sur l’adéquation entre les porteurs de projet et le projet lui-même,
- devront être convaincues par le potentiel du marché,
- devront être convaincues par la stratégie marketing et commerciale prévue,
- devront être convaincues par le modèle économique et organisationnel imaginé,
- devront être rassurés sur tous les risques susceptibles de peser sur l’entreprise.
Voir aussi notre article : 5 façons de rater son entretien avec un banquier.
Un business plan ou plan d’affaires peut aussi se révéler nécessaire lors de la vente d’une entreprise, pour valoriser le fonds de commerce.
Le business plan ou plan d’affaires peut aussi être rédigé pour soi-même, c’est-à-dire rester interne à l’entreprise : l’idée est de poser les choses pour savoir où l’on va. Rédiger un business plan ou plan d’affaires permet de bien formuler son idée , d’aborder tous les aspects sans rien oublier, et de se poser les bonnes questions. Il est aussi un bon outil de travail entre associés , permettant de s’accorder sur une vision commune.
De la même manière qu’il est bon d’avoir un CV à jour en permanence, il est bon d’avoir un business plan ou plan d’affaires Word tenu à jour, afin d’être en mesure de présenter son projet à toute personne intéressée, à toute occasion.
Un business plan ou plan d’affaires est donc à la fois le résumé d’une étude de marché, l’exposé de l’offre, un plan financier et un point d’étape dans la vie de l’entrepreneur. C’est un test réel sur la capacité du porteur de projet a être lucide, réaliste et convaincant.
Quel est le contenu d’un business plan ou plan d’affaires ?
Le business plan ou plan d’affaires comprend plusieurs parties (le nombre et l’ordre sont donnés à titre indicatif) :
- la présentation des porteurs de projet : CV (compétences, expériences, diplômes…),
- l’historique du projet et de l’idée,
- la présentation du produit ou du service,
- la présentation du marché : l’ étude de marché,
- la description de la stratégie commerciale et marketing,
- les moyens techniques qui sont prévus,
- les moyens humains et l’organisation cible,
- le choix du statut juridique et les raisons de ce choix,
- les aspects financiers, c’est-à-dire le financement, la rentabilité et la trésorerie. Voir notre article sur le plan financier,
- les annexes : documents complémentaires ou détails concernant les points ci-dessus.
Quelles sont les clés pour concevoir un business plan ou plan d’affaires de qualité ?
Nous l’avons vu plus haut, l’objectif n°1 du business plan ou plan d’affaires est de convaincre.
Pour rédiger un business plan ou plan d’affaires de qualité, il faut d’abord être convaincu soi-même par ce que l’on écrit !
- Faites des phrases simples, allez droit au but.
- Présentez les données sous forme de points ou de tableaux plutôt que sous forme de longs paragraphes.
- Mettez en exergue les données importantes.
- Renforcez vos arguments par des éléments factuels, concrets, vérifiables.
- Montrez que vous avez identifié tous les risques et que vous avez une réponse pour chacun d’eux.
- Séduisez le lecteur en lui permettant de se projeter à travers des éléments concrets : esquisse du produit, illustrations, mises en situation, exemples.
- Utilisez de la couleur, donnez envie.
- Relisez-vous.
- Faites relire votre dossier par des personnes extérieures.
Modèle Word de business plan / plan d’affaires à télécharger (gratuit)
Cliquez pour télécharger un modèle exemple de plan d’affaires sous Word (gratuit): Modèle exemple de business plan Word (plan d’affaires)
Ce modèle Word est simple, taillé pour convaincre.
Pour ce qui est du plan financier chiffré, utilisez notre modèle Excel gratuit, très simple à remplir (cliquez).
Bonus : 3 outils Excel pour gérer votre entreprise (gratuit).
WikiCréa met à votre disposition des outils Excel gratuits pour gérer votre entreprise :
- un facturier permettant d’établir devis et factures : cliquez ici pour y accéder,
- un livre de recettes , obligatoire pour les auto-entrepreneurs : cliquez ici pour y accéder,
- un modèle de suivi de trésorerie : cliquez ici pour y accéder.
. Voir aussi nos articles :
- Les 20 qualités essentielles d’un bon entrepreneur
- Création d’entreprise : les meilleures idées peuvent vous tuer !
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Modèle Word de business plan / plan d'affaires à télécharger (gratuit) Cliquez pour télécharger un modèle exemple de plan d'affaires sous Word (gratuit): Modèle exemple de business plan Word (plan d'affaires) Ce modèle Word est simple, taillé pour convaincre. Pour ce qui est du plan financier chiffré, utilisez notre modèle ...
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