legal nurse consultant business plan

How to Become a Legal Nurse Consultant (LNC)

What is a legal nurse consultant.

• Work Environment
• How to Become
• Top Programs
• Certifications

Career Outlook

If you enjoy medical problem-solving, researching and analyzing information, and working with others, then legal nurse consulting may be for you.

Read on to learn about the salary, job description, and education requirements needed to become a legal nurse consultant (LNC).

Legal nurse consultants are registered nurses that provide invaluable consultation and expertise to attorneys about medical issues.

With strong roots in clinical nursing practice, LNCs apply the nursing process to evaluating relevant, complex information in legal cases. Legal nurse consultants fulfill a unique role in bridging the gap between the legal process, healthcare science, and patient outcomes.

Legal nurse consultants work in many settings, including independent consulting practices, insurance companies, and legal firms, to name a few.

Legal nurse consulting took root in the late 1970s as a specialty area of nursing, and further established itself with the formation of the American Association of Legal Nurse Consultants (AALNC) in 1989.

>> Show Me Legal Nurse Consulting Programs

What Does a Legal Nurse Consultant Do? 

Legal nurse consultants perform a dynamic and varied role. They apply their skills in a number of legal practice areas that are continually evolving as healthcare, medical science, and legal practice change.

Legal Nurse Consultant Practice Areas

The AALNC identifies the following practice areas for LNCs:

• Medical malpractice
• Personal injury
• Long-term care litigation/elder law
• Product liability
• Workers’ compensation
• Risk management
• Life care planning
• Regulatory compliance
• Forensic/criminal
• Civil rights
• Employment discrimination
• Medicare set-asides

Legal Nurse Consultant Responsibilities

Legal nurse consulting allows you to work independently and with many types of people, and requires that you function well under pressure. Regardless of work environment, LNCs perform many specialized functions that include:

• Reviewing and analyzing medical records
• Conducting client interviews
• Conducting medical literature review
• Identifying medical professional standards of practice
• Identifying and securing expert witnesses 
• Translating healthcare language for attorneys and other legal staff
• Educating attorneys about medical issues
• Providing testimony in court as an expert witness
• Preparing for depositions and trials
• Producing exhibits for trials and depositions
• Serving as a jury consultant for the legal team
• Consulting on product liability cases

It is essential that LNCs accept only those cases in which they have a solid clinical foundation. The LNC performs many functions on behalf of the legal team and its clients. A focus in medical-surgical and/or critical care nursing can prepare the LNC to address issues related to a broad range of legal cases. LNCs may also have specialized nursing experience as well, including orthopedics, obstetrics, neurology, cardiology, oncology, and rehabilitation.

Where Do Legal Nurse Consultants Work?

Legal Nurse Consultants can work in a variety of environments and must evaluate many factors when deciding on a practice environment.

Questions to ask yourself are:

“Do I prefer working alone or do I thrive on consistently working around people?”

“Do I have sufficient financial reserves to manage the inevitable ebb and flow of private practice?”

“Is a smaller, dynamic company my ideal work setting, or do I prefer the structure of a larger corporation or government agency?”

Regardless of the setting, the LNC field offers endless opportunities for professional growth and development. According to the AALNC, potential work environments for the LNC include:

• Business and industry legal departments
• Forensic environments
• Governmental agencies
• Healthcare facilities
• Health maintenance organizations (HMOs)
• Insurance companies
• LNC consulting firms
• Patient safety organizations (PSOs)
• Self-employed independent practices

Legal Nurse Consultant Salary

Legal nurse consultant salaries vary according to practice specialty, level of education and credentials, years of experience, employer size, and geographic location.

The median annual salary for registered nurses was $81,220 per year or $39.05 per hour as of May 2022, according to the Bureau of Labor Statistics (BLS). The BLS doesn't specify salaries for Legal Nurse Consultants, but Payscale reports that their average annual salary in 2023 is $88,048 or $49.63 per hour. 

True professionals, especially those in independent practice, often do not discuss or publicize their rates. In fact, discussing professional rates on email and via social media might be construed as an attempt to price-fix.

LNCs Can Earn 3-4 Times as Much as the Typical Nursing Salary

One experienced LNC pointed out that in the past, the consulting rate for an LNC was considered to be three to four times the hourly rate as the “typical” nursing salary in the same locale, but with increased nursing salaries, a more accurate estimate may be twice the local nursing hourly rate. 1

Evaluate Your Total Compensation 

If you decide to work in an LNC employee role, be sure to evaluate local salary ranges plus any potential total compensation package with a big-picture view.

Does the employer support professional development with tuition support and paid days off? Is health insurance coverage part of the benefits package, and if so, what is your responsibility for self, spouse/partner, and dependent coverage? How many paid days off can employees earn per year?

Finally, be sure to research the cost of living expenses in your area, including housing, taxes, transportation costs, and many other costs.

Legal Nurse Consultant Private Practices 

It’s important to carefully research nursing opportunities in your area to uncover details about job openings and salary potential. If you’re considering opening a private practice, be sure to consider business opportunities in your geographic area, the number of hours you wish to work, and the percentage of time you’ll spend in non-billable activities, such as marketing, invoicing, and other non-revenue-producing activities.

Legal nurse consultants in private practice must develop a multi-faceted business plan that includes an adequate budget for office rent, marketing costs, travel expenses, cost of office equipment and supplies, liability and other insurance premiums, necessary non-billable activities, employee salaries and benefits, and many others.  

How to Become a Legal Nurse Consultant

If legal nurse consulting is your goal, you must first become a registered nurse. To do so, you must take the following steps:

• Graduate from a two-year program for an associate’s degree in nursing, a three-year program for a diploma in nursing (usually hospital-based), or a four-year college or university program leading to a bachelor’s degree in nursing
• Take the RN licensing exam after graduation, also known as the NCLEX (National Council Licensure Examination). The NCLEX is a nationwide examination for the licensing of nurses in the United States and Canada
• Once you pass this exam, you may apply for your first nursing job
• Legal nurse consultants need to have a solid clinical nursing background so that they have an understanding of the medical nuances involved in cases.
• Work in general medical-surgical nursing, as well as specialty areas, including obstetrics, orthopedics, rehabilitation, neurology, cardiology, and others, can provide a solid foundation for the LNC.
• LNCs may also have advanced education, such as a Master’s or doctoral degree. 

>> Explore Legal Nurse Consultant Certification Review Materials* 

Top Legal Nurse Consultant Programs

Methodology

This list is based on a number of factors including:

• NCLEX pass rate
• Acceptance rate, when available
• Only ACEN and CCNE-approved programs are eligible

Nurse Panel

Our selection panel is made up of 3 Registered Nurses with years of experience and multiple degrees:

• Tracy Everhart, MSN, RN, CNS
• Tyler Faust, MSN, RN
• Kathleen Gaines, MSN, BSN, RN, BA, CBC

There are numerous ways to become a legal nurse consultant, but this ranking focuses solely on certifications and courses for existing registered nurses. Because individual nursing pathways and careers take various forms, the top 9 legal nurse consultant programs are ranked in no particular order. 

1. Duke University

• Program Cost: $2,195 (Duke employees are eligible to receive a $200 discount)
• Online: Yes
• Program Length: 1 month

Created for anyone with an active RN license, Duke University's legal nurse consulting program prepares nurses to apply their skills to the legal field. This entirely online program consists of six modules completed over one month. Nurses complete modules synchronously, meaning at the same time, on Thursdays, Fridays, and Saturdays from 8:30-4:00. While the courses cannot transfer into a graduate program or count toward continuing education, it's tough to find a better institution for healthcare education than Duke. 

2. Stony Brook University

• Program Cost: $1,205
• Program Length: 6 months

Offered as a single course, Stony Brook University's legal nurse consultant training is designed for both RNs and PAs. The course takes 42 hours to complete, though it's split into three sessions. Stony Brook designs sessions to take roughly two months, so completed in order this program takes about six months to finish. While long, Stony Brook does offer an incredibly low rate for the course, and nurses have plenty of flexibility with studies during the course. 

3. Louisiana State University New Orleans

• Program Cost: $1800 (when paid in full at beginning of the course)
• Program Length: Varies (self-paced)

Louisiana State University New Orleans' legal nurse consultant course comes entirely online and is self-paced, meaning nurses can finish the course as quickly or slowly as they'd like. The 10 module course also counts as 100 CNE credits which nurses earn at the end of the course. Upon finishing the modules, nurses also receive a certificate of completion. Students also have the option of completing a two-day preceptorship, a show of an active legal nurse consultant in New Orleans, Louisiana. The combination of price, exposure, flexibility, and CNE opportunities make this an excellent option. 

4. Florida Atlantic University

• Program Cost: $1,000
• Program Length: 8 weeks

With one of the most affordable legal nurse consultant certificate programs, Florida Atlantic University attracts nurses from across the nation. The online program requires an active RN license and three years of clinical nursing experience, so only experienced nurses may apply. This eight-week program also counts as 33 continuing education credits and prepares nurses to take the Legal Nurse Consultant Certified exam. The cost alone makes this a great option, both for the certificate and continuing education credits. 

5. University of Georgia

• Program Cost: $1,195
• Program Length: 2 months

Available to both RNs and PAs, the University of Georgia's legal nurse consultant training prepares students to take and pass the Legal Nurse Consultant Certified exam. The program uses bi-monthly start dates with six start date options throughout the year, and students complete their courses online. The program requires 42 hours to complete and counts toward 4.2 continuing education credits. This quick, affordable program requires a much lower time commitment than other options on this list. 

6. California State University Long Beach

• Program Length: 7 weeks

California State University Long Beach's legal nurse consultant training course comes entirely online, so nurses won't get to relocate to Southern California for seven weeks. However, the program is great for anyone interested in a career as a legal nurse consultant. The program requires nurses to pass several exams to earn the certificate, and CSU Long Beach estimates the program takes 42 hours, good for 4.2 hours of continuing education credits. 

7. Wilmington University

• Program Cost: $7,320
• Online: Classroom or Online
• Program Length: 15 weeks

As a post-baccalaureate program, Wilmington University's legal nurse consultant certificate requires that nurses first complete a BSN. However, the program does allow for online study, and nurses can use all credits completed in the program toward a graduate degree. Because the program uses actual college courses and credits, the cost is steeper than other programs. Anyone interested in becoming a legal nurse consultant and potentially earning an MSN could get a head start through Wilmington. 

8. University of Rochester

• Program Cost: $10,080 
• Online: Hybrid

Perhaps the most comprehensive of all legal nurse consultant programs on this list, the University of Rochester's legal nurse consultant course combines online classes with a 168-hour internship. Nurses in the program finish with over 2,000 hours of practice and can become a Legal Nurse Consultant Certified. Because the program utilizes a mandatory internship, nurses need to complete at least some of the program in-person. Also, credits completed could transfer into a degree program. 

9. University of Arizona

The University of Arizona offers a seven-week legal nurse consultant training course designed for RNs and PAs. Like other programs, this option comes entirely online and offers six different start dates throughout the year. The course takes an estimated 42 hours to complete. While the cost is higher than similar options, students could take advantage of Arizona's extensive network.  

Legal Nurse Consultant Certifications

Although it is not required, LNCs who wish to demonstrate their commitment to the profession and best practices in legal nurse consulting may decide to get their legal nurse consultant certification through the American Association of Legal Nurse Consultants (AALNC).

This credential is accredited by the American Board of Nursing Specialties (ABNS), and is comparable to recognized nursing credentials such as RNC, CCRN, CEN, CPN, and CCRN.

By taking a national exam, LNCs demonstrate their commitment to achieving and maintaining the highest standards of practice in the field. A number of organizations offer courses and certificates in legal nurse consulting, however certification through the AALNC is the only credential that compares to those available in clinical specialties. The designation for an LNC certified through the AALNC is LNCC.

Requirements to sit for the certification exam include:

• Current licensure as an RN in the U.S. or its territories (full and unrestricted license)
• A minimum of five years practicing as an RN
• At least 2000 hours of documented LNC experience within the past three years

The Bureau of Labor Statistics predicts that nursing employment will grow at a rate of 6 percent through 2032. Plus, nurses who are nearing retirement and the growing health demands of the baby boomer generation, are causing a current and predicted future nursing shortage.  

The field of legal nurse consulting is unique, and therefore difficult to predict the demand. Carefully research your local market and the potential opportunities it offers, including the density of potential employers and clients discussed.

There are many sources that can help you find out more about legal nurse consulting. The American Association of Legal Nurse Consultants offers a number of publications as well as an official publication, the Journal of Legal Nurse Consulting , which is available at no cost to AALNC members and the general public.

In addition to the American Association of Legal Nurse Consultants, a number of other organizations also provide information about the role of the LNC and/or nursing and legal issues:

• American Association of Nurse Attorneys
• American College of Legal Nurse Consulting
• Vickie Milazzo Institute, National Alliance of Legal Nurse Consultants
• American Society of Law, Medicine & Ethics
• Nurse Theory/Legal Nurse
• LNCExchange

It is also helpful to network and ask for introductions to currently practicing LNCs. Your local chapter of the American Association of Legal Nurse Consultants can be a starting point for finding a contact that may even become a professional mentor.

Legal Nurse Consultant Jobs

Many sources can get you started in your search for LNC opportunities.

First, check the “Careers” pages of websites of medical malpractice firms and LNC consulting firms that interest you. Many online resources are available for job searches, including nursing social media sites, career sites, and dedicated nursing career sites like our own nurse.org job board .

You may want to join your local AALNC chapter and pursue networking opportunities, and/or place your name in the online marketing database on the AALNC website so that attorneys may search at no charge an LNC with specific expertise or to be an expert witness. 

Legal nurse consulting can be a fulfilling and rewarding career, both professionally and financially. To be a successful LNC requires developing top-notch medical research skills, honing analytical and problem-solving skills, excellent communication abilities (both written and oral) and the ability to juggle multiple priorities while maintaining professional and personal composure.

Achieving certification in the field demonstrates that you’ve achieved a level of competence that is measured by a national examination and opens doors to further opportunities. Legal nurse consultants can look forward to a career that is ever-changing as trends in medical and legal practice constantly evolve.

What is a common responsibility of a legal nurse consultant? 

•  LNCs assist with legal cases by analyzing medical records involved in a case and delivering their official professional opinion on those records. 

What’s the difference between CLNC and LLNC? 

• LNCC certification is issued by the Accreditation Board for Specialty Nursing Certification (ABSNC) and requires passing an exam along with a minimum of five years of experience as an RN and 2,000 hours of working as an LNC within the past 5 years. A nurse can become a CLNC (Certified Legal Nurse Consultants) after taking a 6-day program and passing an exam. No experience is required. 

How much do legal nurse consultants make? 

• Pay varies based on certification, experience, and type of case, but it can range from $20-$60/hour to upwards of $200/hour.

Find Nursing Programs

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Sources: 1. Iyer P. Creating a strong fee schedule and contract, The Journal of Legal Nurse Consulting; 26(1) 2015: 12-15.

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How to Start a Nurse Consulting Business

Below you will learn the key steps to starting a nurse consulting firm.

10 Steps to Starting a Legal Nurse Consulting Firm

1. conduct market research to determine demand.

An important step to starting a legal nurse consulting practice is conducting market research. To begin, you must learn what services your clients want and how much they are willing to pay for them. There are two ways you can go about conducting this research:

• Survey your target market . This can be done by sending out a survey to nurses in your area or by posting it on social media.
• Look for industry trends . Keep an eye on what’s happening in the nursing industry and look for opportunities to offer services that aren’t being offered by other legal nurse consultants.

Once you have analyzed the survey data, determine which types of businesses are likely to hire you and how much they are willing to pay. Use this information to set your consulting prices.

2. Name Your Nurse Consulting Firm

Once you have analyzed your market and determined what services clients want, it’s time to name your nurse consulting firm. While naming a business can be difficult, there are a few rules of thumb to keep in mind:

• Keep it Short : Your business name needs to be short enough for clients to remember and say.  
• Keep it Relevant : Your business name should be relevant to the nurse services you offer and your target market’s needs.
• Keep it Memorable : Using clever ideas and words, help your audience connect with your business.
• Focus on Your Target Market :  Make sure that whoever sees or hears your company name understands who you are targeting as clients.

Read our article about choosing the right business name .

3. Choose Your Business Structure and Set-Up Your Company’s Legal Entity

As with any business, the type of legal entity you set up is critical.  After all, you want your company to be treated as a separate entity, not just an extension of yourself.  There are several types of structures in which you can start your nurse consulting company. Three popular options are sole proprietorship, S-corporation and LLC (limited liability company).

• Sole Proprietorship :  A sole proprietorship is one in which the business and the owner are considered to be one entity. Therefore, you are personally responsible for all debts and liabilities your nurse consulting firm may incur. One benefit of this type of structure is that it’s easy to set up and there are no formal filings required.
• S-Corporation : An S corporation is a type of C Corporation that was designed by the IRS to help small corporations minimize their paperwork while still gaining many of the tax benefits of incorporating. It also offers protection for business owners in case of lawsuits and other liabilities.
• Limited Liability Company (LLC) :  An LLC is a structure in which the company is considered a separate legal entity from its owners. This means that the company is responsible for its own debts and liabilities. This type of structure offers protection for business owners in case of lawsuits.

Read our article comparing the most common consulting business structures .

4. Write a Nurse Consulting Business Plan

A business plan is a document that outlines your business goals, strategies, and how you plan to achieve them. For a nurse consulting company, your business plan should include the following:

• Business Description : Describe what your company does, who your target market is, and how you will differentiate yourself from the competition.
• Industry & Market Analysis : Detail your research on the industry and what services clients are most likely to want.
• Financial Plan : Outline your estimated income and expenses for the next three to five years.

Other sections of your plan will answer other key questions such as the following:

• What are your areas of expertise?
• What services can you offer your clients?
• Who is your target audience?
• How will you differentiate yourself from the competition?

Your business plan should also include several sections that detail your company’s history, current financial situation, and future goals. These sections will allow an investor to learn more about your company before they commit to investing in it.

Read our article about how to write a consulting business plan .

5. Apply for the Necessary Permits and Licenses

You must register your nurse consulting business as a legal entity with the state in which you plan to do business.

To file your business with the state, obtain the necessary forms from the Secretary of State’s website or local County Clerk’s office. You will be required to pay a small fee for filing your business with the state.

Registering with the federal government may or may not be required. You can register your business on the federal level by obtaining an Employer Identification Number (EIN) from the IRS.

Read our article about obtaining the proper consulting business licenses .

6. Determine Your Budget & Apply for Funding as Needed

As with any business, you will need to use your own capital to finance the initial stages of your nurse consulting company.  Your budget may also include several other costs including marketing expenses and the salary you wish to pay yourself.  

After determining how much money you will invest in starting your business, review some options for financing your business.  Here are several financing options that may be available to you:

• SBA Loans : The Small Business Administration (SBA) is a government agency that provides financial assistance to small businesses in the U.S.  
• Bank Loans : Many small business owners are able to secure loans from their local banks. Often, you can borrow money for any purpose that relates to the growth of your company.
• Friends and Family : You can consider getting loans and/or equity investments from friends and family members..
• Angel investors : Angel investors may provide debt or equity funding to you.

Read our article about the costs associated with starting a consulting business to help you determine if funding is needed.

7. Get the Technology & Software Needed to Run Your Nurse Consulting Company Efficiently

As a nurse consulting firm, you will need different types of technology to complete projects and keep track of your company’s operations. To simplify the process of starting a consulting business, we’ve provided a list below detailing some items that you’ll need:

Computers : Even if most of your work is done remotely with clients on the other side of the country or world, you will need at least one computer that is dedicated to your nurse consulting company.

Software : Software is an essential component of any consulting business. The right software can help you manage projects, track expenses, and communicate with clients more effectively.

Here are some popular software platforms that may be beneficial to your business:

• Microsoft Office : This software suite includes a variety of applications that can help you manage your company, including Word, Excel, and PowerPoint.
• QuickBooks : This software is designed for small businesses and can help you track income and expenses, create invoices, and manage payroll.
• Basecamp : This project management software can help you manage multiple projects simultaneously and keep track of deadlines and milestones.
• Gmail : Google’s email platform offers several features that can be helpful for businesses, including the ability to access the same email from multiple devices.
• CRM : Customer relationship management software can help you track customer communication, manage leads, and create reports that detail your sales activities.

Other nurse consulting software may include time tracking software, medical billing software, and EMR/EHR software.

Read our article about the technology and software you need to run a consulting business .

8.  Market Your Nurse Consulting Firm to Potential Clients

Once you’ve established your nurse consulting company, the next step is to market it to potential clients.

Here are some common marketing strategies used for nurse consulting firms:

• Networking : Meeting people in person and building relationships is an essential part of marketing your business. Attend local networking events, join relevant online groups, and connect with potential clients on social media.
• Website : A professional website is a must for any nurse consulting firm. It should include an overview of your company’s services, biographies of the team members, case studies, and client testimonials.
• Marketing Materials : Creating high-quality marketing materials (e.g., brochures, fact sheets, white papers) can help you generate leads and explain the benefits of your services to potential clients.
• Online marketing : Marketing your business online, such as through a business website and pay-per-click and/or social media marketing, can help you reach a larger audience looking for your services.

You should also consider ways to incentivize potential clients to choose you over another nurse consulting firm. Some incentives that work well include:

• Lower rates : Many consulting businesses offer lower rates on their services to attract new clients.
• Discounts on services : Offering discounts on certain projects may help you win bids against other companies.
• Free consultation : Providing potential clients with a free consultation can help them determine if your company is the best one for their needs.

Learn more about how to market your consulting business .

9.  Establish a Price Structure and Billing System

There are a few factors to consider when establishing your price structure:

• Hourly rates : Charging by the hour is a common way to price consulting services. This allows clients to budget for your services and gives you the flexibility to charge more for complex projects.
• Project rates : Charging a flat fee for a project can be beneficial for both the client and the consultant. It ensures that the client knows what they are paying upfront, and it allows the consultant to charge more for more complex projects.
• Retainers : A retainer is a set amount of money that the client pays upfront for services. This can be a good option for clients who need regular consulting services.

No matter which pricing structure you choose, be sure to clearly communicate it to your clients. Additionally, have a detailed invoice template that includes all the nurse services you provided so the client knows exactly what they are paying for.

10.  Manage Client Relationships and Deliver Projects

After finding new clients and marketing your nurse consulting business, you should begin delivering the projects and getting paid. This means managing client relationships and making sure that clients are happy with your work. Some of the ways to manage relationships with your nurse clients include:

• Regular communication : Keep in touch with your clients on a regular basis, whether it’s through email, phone calls, or face-to-face meetings. This will help you stay on top of their needs and ensure that they are satisfied with your services.
• Project updates : Send project updates to your clients regularly, letting them know how the project is going and what you have accomplished so far.
• Client feedback : Get feedback from your clients after every project to ensure that they are happy with the results. Use this feedback to improve your services and make sure that you are meeting their needs.

Delivering projects on time and within budget is essential to keeping your clients happy. Here are a few tips for doing so:

• Create a project plan : A project plan will help you stay on track and ensure that all the necessary steps are taken to complete the project on time and within budget.
• Set deadlines : Meet with your clients to set deadlines for each stage of the project. This will help you stay on schedule and meet their expectations.
• Track expenses : Keep track of all the expenses associated with the project, so you can stay within budget.

Delivering projects on time and within budget is essential for a nurse consulting firm. It can be beneficial to create a project management plan that outlines how each project will be completed. This will help ensure that all deadlines are met and that the client is happy with the final product.

Learn more about how to effectively manage client relationships .

Starting a Nurse Consulting Firm FAQs

Why start a nurse consulting firm.

Starting a nurse consulting firm is an excellent way to generate income while assisting patients and healthcare professionals in times of need. As a nurse consultant, you also have the freedom to set your own hours and build your company environment as you prefer.

What is Needed to Start a Legal Nurse Consulting Firm?

In order to start a nurse consulting firm, you will need:

• A registered nurse license
• Expertise in a clinical area
• Business knowledge and experience
• Marketing skills

What are Some Tips for Starting a Nurse Consulting Company?

The following tips can help you to start a nurse consulting company:

• Choose a niche : When starting a business, it is important to choose a niche market to target. This will help you to focus your marketing efforts and provide specialized services to your clients.
• Establish yourself as an expert : In order to be successful as a nurse consultant, it is important to establish yourself as an expert in your field. You can do this by writing articles, giving presentations, and networking with other healthcare professionals.
• Develop a business plan : A business plan is essential for any business, and a nurse consulting firm is no exception. A business plan will help you to outline your goals and how you intend to achieve them.
• Market your business : Marketing is essential for any business, and a nurse consulting firm is no exception. You will need to create a marketing plan that outlines how you will reach your target market.
• Offer training and education services : One way to grow your nurse consulting firm is to offer training and education services to nurses and other healthcare professionals. This can help you to build a reputation as an expert in your field.

If you’re a Registered Nurse that’s interested in learning how the legal and medical worlds collide, then exploring a career in legal nurse consulting may be right for you! Legal nurse consultants (LNCs) are healthcare professionals that offer attorneys their consulting services to assist with cases involving medical issues. 

Legal nurse consultants provide their services in a plethora of ways. Some of the most common LNC services include: 

• Case Merit Review 
• Client Interviews 
• Medical Record Examination 
• Locating/Acting As Expert Witness 
• Medical Jargon Translation 
• Creating Timelines
• Auditing Medical Bills, etc. 

Shaun Sever is a certified legal nurse consultant and the founder of SPLNC . Starting her business from scratch, Shaun shared a few pro tips for other nurses looking to start their own practices, one being, stay persistent ! Accounting persistence is the driving force to make LNC a business (not just a side hustle) Shaun explains that it takes time and effort to build your nursing business, so be patient while you keep the pressure on. 

“ A river cuts through rock, not because of its power, but because of its persistence .”–James N. Watkins 

Here are some other practical tips for getting your legal nurse consulting business off the ground: 

• Establish a workplace free of distractions where you can focus on growing your business and conducting your services. 
• Use every opportunity to network with other LNCs and attorneys that can utilize your services. 
• Set up long-term goals for your business and stick to a plan to make them a reality! 
• Use social media platforms to your advantage! You can connect with leads via Facebook, LinkedIn, Instagram, and other popular platforms.
• Learn from other legal nurse consultants–ask questions and soak up their advice! 
• Build authority in the legal nurse consulting industry through education. Pro tip: starting a blog is never a bad idea. 
• It’s OK to subcontract work to other legal nurse consultants. If you’re not an expert on a certain case, bring someone in who is. 
• Seek further education and certification if necessary. There’s always more to learn!
• Develop a realistic marketing strategy that’s tailored to your target audience. 
• Don’t let your legal nurse consulting business take over your life. There’s a time to work and a time to rest, good work-life balance is key.

Are you interested in pursuing a career as a legal nurse consultant? At NursePreneur we give you a blueprint to success for starting your own LNC practice. Now’s the time to take control of your career and be your own boss! Contact us today to learn more. 

You can also check out my conversation with Shaun Sever here or visit https://www.splegalnurse.com/ to connect with Shaun directly.

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In today's fast-paced legal world, an emerging and lucrative business idea is taking shape: Legal Nurse Consulting. In this dynamic field, a team of highly skilled and experienced Legal Nurse Consultants (LNCs) harnesses their specialized healthcare knowledge to support the legal industry. Whether it's meticulously reviewing medical records, providing invaluable expert witness testimony, conducting comprehensive research, or assisting in case management, these LNCs offer an indispensable service that is in high demand. With the United States as its primary market, this business caters to law firms, insurance companies, and healthcare providers, delivering critical insights and expertise in the ever-evolving landscape of medical and healthcare-related legal cases. The US market, witnessing a remarkable surge in the complexity of such cases, has seen an upward trend in the demand for LNCs. According to the latest statistical data, the size of the US legal nurse consulting market is valued at an impressive figure. By forming strategic partnerships, carefully assigning LNCs based on their areas of expertise, and leveraging advanced technology for seamless collaboration and data sharing, this venture ensures unparalleled efficiency and efficacy in delivering top-notch legal nurse consulting services.

Key Takeaways:

• A team of experienced Legal Nurse Consultants (LNCs) provides specialized healthcare knowledge to the legal industry.
• Services include reviewing medical records, providing expert witness testimony, conducting research, and assisting in case management.
• The business operates in the United States, primarily serving law firms, insurance companies, and healthcare providers.
• The demand for LNCs' expertise has been steadily growing due to the increasing complexity of legal cases involving medical and healthcare aspects.
• The venture establishes partnerships, assigns LNCs based on expertise, and utilizes advanced technology for efficient collaboration and data sharing.

The hypothetical Legal Nurse Consulting business idea involves a team of experienced Legal Nurse Consultants (LNCs) who possess extensive knowledge and expertise in medical and healthcare practices. These LNCs are highly skilled professionals with backgrounds in nursing and legal fields. They have obtained relevant certifications and have years of practical experience in the legal industry.

Major Players

The major players in this business are the Legal Nurse Consultants (LNCs) who form the core team of experienced professionals. They are responsible for providing the Legal Nurse Consulting services to law firms, insurance companies, and healthcare providers.

Owners and Personnel

The business is owned and operated by a team of individuals with a background in nursing, law, and business management. The owners actively participate in the business's strategic decisions and oversee the overall operations. In addition to the owners, the business employs a team of Legal Nurse Consultants (LNCs) who work directly with clients to provide the necessary services.

The business may seek guidance from industry experts and legal professionals who act as advisors. These advisors provide insights and recommendations on industry trends, legal practices, and business strategies, assisting the business in staying ahead of the competition and continuously improving its services.

The primary customers of this business are law firms, insurance companies, and healthcare providers. Law firms seek the expertise of Legal Nurse Consultants (LNCs) to assist them in handling cases involving medical malpractice, personal injury, product liability, and other legal matters requiring healthcare knowledge. Insurance companies may engage the services of LNCs to review medical claims and provide expert opinions. Healthcare providers may also require LNCs' assistance in reviewing medical records or conducting research related to legal cases.

Competition

The Legal Nurse Consulting industry is competitive, with several firms offering similar services. Competitors may include established consulting firms specializing in healthcare or legal services, as well as independent Legal Nurse Consultants. However, the hypothetical business aims to differentiate itself by emphasizing the extensive knowledge and expertise of its LNCs, as well as its track record of successful case outcomes. Developing strong relationships with clients and providing exceptional customer service are also key strategies to stay ahead of the competition.

Target Audience

The target audience for this business plan is primarily investors and lenders who are interested in supporting and funding the development and growth of the Legal Nurse Consulting venture. The plan provides a comprehensive overview of the business idea, its market potential, and financial projections, aiming to attract potential investors who recognize the value and profitability of specialized healthcare knowledge in the legal industry.

The business idea revolves around providing Legal Nurse Consulting services to law firms, insurance companies, and healthcare providers. LNCs offer a comprehensive range of services, including but not limited to reviewing medical records, providing expert witness testimony, conducting research, and assisting in case management. Their primary objective is to assist attorneys in handling cases involving medical malpractice, personal injury, product liability, and other legal matters requiring healthcare knowledge.

What do you want to achieve?

The main goal of our Legal Nurse Consulting business is to bridge the gap between the medical and legal fields and provide valuable insights and assistance to attorneys. We aim to help attorneys effectively handle cases involving medical malpractice, personal injury, product liability, and other legal matters requiring healthcare knowledge. By doing so, we strive to contribute to successful case outcomes for our clients.

What is your sustainable advantage?

Our sustainable advantage lies in the team of highly skilled and experienced Legal Nurse Consultants (LNCs) who possess extensive knowledge and expertise in medical and healthcare practices. With backgrounds in nursing and legal fields, our LNCs have obtained relevant certifications and have years of practical experience in the legal industry. This combination of medical and legal knowledge sets us apart from competitors and allows us to provide unique insights and assistance to our clients.

What do you offer?

We offer a wide range of Legal Nurse Consulting services, including:

• Reviewing medical records to identify pertinent information and potential issues
• Providing expert witness testimony to support legal cases
• Conducting research on medical and healthcare practices relevant to legal cases
• Assisting in case management, including organizing and analyzing medical evidence
• Advising attorneys on medical terminology, standards of care, and healthcare regulations

Through these services, we aim to provide comprehensive support to attorneys and contribute to the successful resolution of legal cases involving medical and healthcare aspects.

What do you produce?

As a Legal Nurse Consulting business, we produce expert analysis, reports, and recommendations based on our review of medical records, research, and collaboration with attorneys. Our LNCs produce valuable insights into the medical and healthcare aspects of legal cases, helping attorneys build strong arguments and make informed decisions throughout the litigation process. Additionally, our LNCs may produce expert witness testimony and provide support in case management, assisting in the production of well-prepared legal strategies.

What are your business objectives?

Our short-term business objective is to establish ourselves as a trusted partner in the legal industry and gain a strong foothold in the market. We aim to attract reputable law firms, insurance companies, and healthcare providers as our clients and build long-lasting partnerships.

In the long term, we aspire to expand our client base and further strengthen our reputation as leaders in the Legal Nurse Consulting industry. We aim to consistently provide high-quality services, exceed client expectations, and contribute to positive case outcomes. Moreover, we have set a target to achieve $500,000 worth of services sold by the end of the second month, demonstrating our commitment to growth and profitability.

The Legal Nurse Consulting business is based in the bustling city of New York, which serves as a hub for legal activities and houses numerous law firms, insurance companies, and healthcare providers.

Location of the business:

The business is currently operating from its office located at:

Target Audience:

The target audience for the Legal Nurse Consulting services primarily includes law firms, insurance companies, and healthcare providers across the United States.

New Opportunities:

The business aims to expand its reach and establish partnerships with a wider range of legal firms, insurance companies, and healthcare providers throughout the United States. By connecting with organizations in different states, the business can tap into various markets and cater to a larger client base.

Getting from where we are now to where we want to be:

To achieve our goals, the business focuses on building strong partnerships and networking with various entities in the legal, insurance, and healthcare sectors across the United States. By actively participating in industry events, conferences, and seminars, the business aims to create awareness about its expertise and services, attracting new clients and strengthening existing relationships. Additionally, the business utilizes digital marketing strategies and online platforms to reach a wider audience and establish a strong online presence.

As the demand for Legal Nurse Consulting services continues to rise, the business plans to expand its team of LNCs, ensuring a diverse range of expertise and the ability to handle complex cases in different legal areas. The business continuously invests in professional development and staying up-to-date with the latest medical and legal practices, guaranteeing that the LNCs possess the necessary skills and knowledge to provide exceptional consulting services to their clients.

The business envisions opening additional branch offices in key locations across the United States to establish a physical presence in different regions while catering to the specific needs of local clients. By expanding its geographical reach, the business can better serve a diverse range of clients and tap into new opportunities.

The hypothetical Legal Nurse Consulting business idea aims to meet particular goals and objectives within specific timeframes. The plan is to start the business in the year 2023 and put the business plan into action immediately. The company has been successfully providing Legal Nurse Consulting services since its inception in 2023, and it has experienced consistent growth and expansion year after year.

Short-Term Objectives

• Within the first year of operation, the business aims to establish strong partnerships with at least five reputable law firms, insurance companies, and healthcare providers in the United States.
• The team of Legal Nurse Consultants (LNCs) will actively promote their services and aim to secure at least 20 clients within the first year.
• The LNCs will undergo continuous professional development to stay up-to-date with the latest medical and legal practices.

Medium-Term Objectives

• By the end of the third year, the business plans to expand its client base and establish a strong presence in major cities across the United States, including Los Angeles, Chicago, and Washington, D.C.
• The company aims to diversify its services by offering specialized consulting in healthcare compliance and risk management.
• The team of LNCs will conduct research and publish informative articles and whitepapers to establish themselves as thought leaders in the Legal Nurse Consulting industry.

Long-Term Objectives

• Within five to seven years of operation, the business aspires to become the leading provider of Legal Nurse Consulting services nationwide, setting the industry standard for quality and expertise.
• The team of LNCs will expand their geographical reach by offering consulting services to international clients, leveraging technology and remote work capabilities.
• The venture plans to establish a training academy to offer certifications and advanced courses in Legal Nurse Consulting, further enhancing the professional development opportunities for LNCs.

The retirement strategy for the company is based on the long-term vision of sustained growth and expansion. The founder and owner of the business envision retiring from the company in the year 2045, after more than two decades of successful operation. At that point, the plan is to sell the firm and transition ownership to a qualified and enthusiastic individual or entity who can continue its legacy. The timeline for selling the firm may vary depending on market conditions and opportunities, but the objective is to complete the transition within a reasonable timeframe, ideally within a year or two of the planned retirement.

Overall, the Legal Nurse Consulting business is designed for long-term sustainability and success, with a clear vision of achieving objectives at various stages of its growth. The strategic timing for retirement and exit strategy ensures a smooth transition of ownership and the continuation of high-quality services to clients in the legal industry.

Customers choose our Legal Nurse Consulting services for several key reasons. Firstly, our team of experienced Legal Nurse Consultants (LNCs) possess extensive knowledge and expertise in medical and healthcare practices. With backgrounds in nursing and legal fields, our LNCs have obtained relevant certifications and have years of practical experience in the legal industry. This expertise sets us apart from our competitors and allows us to provide exceptional quality service.

Furthermore, our LNCs offer a comprehensive range of services including reviewing medical records, providing expert witness testimony, conducting research, and assisting in case management. This allows attorneys to have a one-stop solution for their cases involving medical malpractice, personal injury, product liability, and other legal matters requiring healthcare knowledge. By offering a holistic approach to legal nurse consulting, we save our clients time and effort in sourcing multiple experts.

Moreover, our business is driven by a strong mission to bridge the gap between the medical and legal fields. We believe that successful legal outcomes require specialized healthcare knowledge, and our LNCs have the skills and expertise to provide valuable insights and assistance to attorneys. Our mission is to ensure that our clients receive the best possible support to handle complex and challenging cases in an efficient and effective manner.

Another reason customers choose our services is our commitment to continuous professional development and staying up-to-date with the latest medical and legal practices. Our LNCs undergo regular training and education to ensure that they are well-informed and equipped to provide the most current and relevant assistance to our clients.

Unique Value Proposition

What sets us apart from our competitors is our team of highly skilled and experienced LNCs. Unlike other legal nurse consulting firms, we have a rigorous selection process to ensure that our consultants are not only knowledgeable in both medical and legal fields, but also possess practical experience in the legal industry. Our LNCs have a deep understanding of the complexities and nuances of medical and healthcare practices, allowing them to provide comprehensive and accurate support to attorneys.

In addition, our commitment to customer satisfaction is unparalleled. We understand that each case is unique and requires customized solutions. Our LNCs work closely with our clients to fully understand their needs and tailor their services accordingly. We prioritize effective communication and collaboration, utilizing advanced technology and secure communication channels to ensure seamless interaction between our consultants and clients.

Furthermore, our extensive network of partnerships with law firms, insurance companies, and healthcare providers across the United States allows us to have a broad reach and cater to the diverse needs of the legal industry. Our strong relationships enable us to quickly and effectively match the right LNCs to the specific requirements of each case, ensuring that our clients receive the best possible support.

Mission Statement

Our mission is to provide exceptional Legal Nurse Consulting services that bridge the gap between the medical and legal fields, helping attorneys achieve successful outcomes in cases involving medical malpractice, personal injury, product liability, and other legal matters requiring healthcare knowledge. We are committed to continuous professional development, staying up-to-date with the latest medical and legal practices, and delivering exceptional value and service to our clients.

The structure of our Legal Nurse Consulting business will be a limited liability company (LLC). We have chosen this structure because it offers the advantages of limited liability protection for the owners while providing flexibility in management and tax benefits. As a team of experienced Legal Nurse Consultants (LNCs), we value the protection of personal assets and believe an LLC is the most suitable option for our business.

We engage with a business attorney who advises us on registration procedures, rules, and liabilities specific to our industry. This ensures that we comply with all legal requirements and operate within the boundaries of the law. Our business attorney also assists us in drafting contracts and agreements to protect our interests and maintain strong client relationships.

Hiring and Objectives

To achieve our company objectives, we have built a team of highly skilled and experienced Legal Nurse Consultants. Each consultant possesses specialized knowledge and expertise in medical and healthcare practices. By hiring a team of dedicated professionals, we ensure that we can efficiently handle the increasing demand for our services and provide the highest level of support to our clients.

Our objectives include expanding our client base, establishing long-term partnerships with law firms, insurance companies, and healthcare providers, and continuously maintaining and enhancing our expertise in the legal and medical fields. To accomplish this, we have implemented a strategic marketing plan to reach potential clients and showcase our unique value proposition.

We also invest in continuous professional development for our team, encouraging them to participate in relevant seminars, conferences, and training programs. Staying up-to-date with the latest medical and legal practices allows us to provide cutting-edge insights and assistance to attorneys, enabling successful case outcomes.

Vision for the Future

Our vision is to become the leading provider of Legal Nurse Consulting services nationwide. We aim to be recognized for our unmatched expertise, professionalism, and commitment to delivering exceptional value to our clients. By continuously adapting to the changing landscape of the legal industry and investing in the growth and development of our team, we envision expanding our reach and serving as trusted partners for attorneys, insurance companies, and healthcare providers across the United States.

• Expand our service offerings to encompass additional legal areas requiring healthcare knowledge.
• Establish regional offices in key cities across the country to better cater to the localized needs of our clients.
• Forge strategic alliances with other professionals in the legal and medical fields to further enhance our capabilities and provide comprehensive solutions.
• Maintain a culture of excellence, innovation, and collaboration within our organization, fostering a conducive environment for continuous growth and learning.
• Build enduring relationships with our clients, based on trust, reliability, and surpassing their expectations.

Through these initiatives, we will position ourselves as the go-to resource for Legal Nurse Consulting needs and redefine the standards of excellence in our industry.

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How to Start a Legal Nurse Consultant Business

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Requirements for a Freelance Paralegal Business

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If you are an experienced nurse with some knowledge to give, you can find a lucrative career in legal consulting. Finding a law firm that conducts malpractice and personal injury cases or an insurance company with pending litigation isn't terribly difficult. The bigger part of your challenge is establishing your credentials as a consultant. After all, there are many experienced and knowledgeable nurses. Because your advice will have significant impact on the direction and strength of legal cases, your clients will want to know what makes you qualified to consult for them. Or in other words, determine what makes you worth the money. Your goal in establishing yourself is to brandish your credentials as well as establishing a professional consulting business

Work in a variety of nursing settings -- ideally within a hospital. Your clinical skills must be well established and broad-based to be a consultant. Take it another step and get some experience in clinic, industrial and public health settings to have a broad awareness of health care settings.

Become certified in one or more clinical specialties. Because you will be an expert adviser and potentially an expert witness, it will help you to have credentials show your expertise in various aspects of nursing.

Advance your education by obtaining graduate degrees. You can choose to advance your clinical knowledge with a masters or Ph.D. in nursing, or to further your management credentials by taking a masters in business administration or masters of public health course.

Speak at nursing and hospital management association meetings. Becoming an educator and lecturer in your field gives you visibility as an expert.

At all the events and work activities in which you take part, network with any insurance company representatives as well as physicians and nurses who are expert witnesses themselves. Make connections that you could later use to get introductions and obtain clients.

Apply to your state secretary of state if you want your business to be a corporation, limited liability company or limited liability partnership. If you want to operate as a proprietor or partner, apply for a fictitious or assumed business name from your county clerk, recorder or registrar. States and counties usually make registration information and applications available online.

Purchase professional liability insurance. Clients will rely on your advice to make important decisions. Just as you want liability protection when you provide patient care, you will want protection for delivering consulting advice.

Put together a strong resume and consider having it graphically enhanced. Include all your credentials and any special clinical projects in which you have been involved.

Begin soliciting law firms and insurance agencies in your area.

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Eric Feigenbaum started his career in print journalism, becoming editor-in-chief of "The Daily" of the University of Washington during college and afterward working at two major newspapers. He later did many print and Web projects including re-brandings for major companies and catalog production.

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How to Come Up With A Name For Your Legal Nurse Consultant Business

by Elizabeth Rudolph | Dec 15, 2020 | Legal Nurse Consulting , Marketing

The FIRST STEP to set up your Professional Legal Nurse Consultant (PLNC) business development plan is selecting a name for your business .  This is definitely the fun part because it’s the first time you’ll establish a link between yourself and your clientele!

Ask yourself: What do I want my clients to think of when they hear my business name? 

Do I have a strong first or last name that would not only connect to my clients, but also express what my company is about? 

Try these ideas :

• Write down words that describe who you are and what your business is about.  Consider business names that’ll jump out and connect to your business via internet searches. 
• You want your business name to be catchy, professional, and easy to remember (especially when it comes to referrals). 
• Use a thesaurus to change the words you’ve come up with into others that’ll give that spark to your business name. 

For example , if you’re starting a cleaning service, you’d want your business name to contain buzz words associated with cleaning. As we brainstorm, let’s write down ideas that come to mind when cleaning: spotless, shine, tidy, no mess, clean, and bright.  It’s also important to think of some words that may also address your prices.  Let’s brainstorm and write down some words that might suggest pricing: cheap, low-cost, free, and fair.  Now, the last stage would be to think of some things that you would like in your business name that may reflect who you  are, so let’s brainstorm that describe who you are that also are great reflections of your business: thorough, careful, strong, meticulous, focused, or even your last (Doe) or first (Jane) name.  Let’s play around with some of the words we’ve written down and combine them to see how they might sound for your business name:  Jane’s No-Mess & Low Cost Cleaning Service;  Careful Fair Tidy Cleaning; or  Thorough Shine Cleaning. 

Remember as a Professional Legal Nurse Consultant (PLNC) , you want your clients to feel they’re hiring a skilled professional , so sometimes something as simple as Doe Professional Legal Nurse Consultants will suffice.

P.S. Find out how to elevate your nursing career quickly here .

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Your 5 Minute Legal Nurse Consulting Plan

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• Sunrise: 03:40
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• Location: Moscow Oblast, Russia
• Latitude: 55.79. Longitude: 38.46
• Population: 144,000

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Latitude varies from −90° to 90°. The latitude of the Equator is 0°; the latitude of the South Pole is −90°; the latitude of the North Pole is 90°. Positive latitude values correspond to the geographic locations north of the Equator (abbrev. N). Negative latitude values correspond to the geographic locations south of the Equator (abbrev. S).

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UTM or Universal Transverse Mercator coordinate system divides the Earth’s surface into 60 longitudinal zones. The coordinates of a location within each zone are defined as a planar coordinate pair related to the intersection of the equator and the zone’s central meridian, and measured in meters.

Elevation above sea level is a measure of a geographic location’s height. We are using the global digital elevation model GTOPO30 .

Elektrostal , Moscow Oblast, Russia

Everything Is Marketing – 9 Marketing Principles Every Successful Legal Nurse Consultant Lives By

Some legal nurse consultants think they’re in the legal nurse consulting business, but successful CLNC® consultants know they’re really in the marketing business . Everything is marketing . Whether you’re interviewing with a prospect, conferring with an attorney-client on a case, answering the phone or writing a report, you’re marketing . While you might not think of marketing as a 24/7 task, it’s helpful to remember that every word you speak, sentence you write and thread you wear leaves an indelible impression on attorney-prospects and clients. The expression on your face, the tone of your voice or the appearance of your report could make the difference between the attorney hiring you for the first time or the last.

Whether you’re:

• Sending a promotional package ,
• Choosing what to wear,
• Deciding on the professional image you want to project,
• Analyzing a case,
• Offering a risk-free guarantee, or
• Developing your website,

it pays to do it right.

Here are 9 marketing principles you must live by to successfully grow your CLNC business .

This sounds basic, but if you don’t get your name out through networking, social media , exhibiting, etc., the more than 1,800,000 attorneys practicing in the U.S. will have no way of knowing about you. Wayne Gretzky, the famous hockey player, said you miss all the shots you don’t take. These words of wisdom apply as much to marketing as they do to hockey.One CLNC consultant shared how it took her four months to call her first attorney-prospect. She was almost paralyzed by fear and did everything but call an attorney , setting up her home office and developing her marketing plan . When she finally got serious about marketing, she immediately won her first attorney-client. How many attorneys and how much business did she miss out on during those four months?

The easy part of marketing is developing the marketing plan. But a marketing plan without action isn’t much of a plan, and it won’t get you clients. Include measurable, results-oriented objectives and target dates, then commit to acting on each objective.

For example, if you set a goal of marketing to five attorneys each week, you could meet that goal without accomplishing any results for your business. You’ll be more effective with a results-oriented objective, such as marketing to a minimum of five new attorney-prospects weekly until you get a legal nurse consultant job from one of them. This results-oriented goal not only propels you to act, but requires you to act until you achieve the desired result.

No matter how experienced or interesting you are, an attorney will only hire you if he sees the benefit from your CLNC services . Scientists have proven that alleviating pain is a more effective marketing strategy than enhancing pleasure. Focus on the attorney-prospect’s pain. For example, the attorney just lost a case because the MD expert didn’t read the entire medical record. You can alleviate the root cause of the pain. The attorney will never lose a case again because he missed an important entry in the medical record – you’re going to read and analyze every one of them. Tell potential attorney-clients how you can help them, not just what you do.Develop the opening statement of your interview to address these questions the attorney will be interested in:

• “Why should I listen to you?”
• “What’s in it for me?”
• “Why should I use you versus someone else?”

The most effective marketing strategy is the work product itself. Quality work product (or lack of it) has the last word in marketing. You must back up your marketing with first-class work product and stellar customer service that exude unparalleled professionalism. The quality of your work product precedes you and stays around long after you leave the attorney’s office.When you focus on the prospect and excellent customer service (the relationship), you’ll be far more successful than if you focus only on the sale. This assures that you will distinguish yourself from other consultants vying for the attorney’s attention. Deliver what you promise PLUS more. Follow through on everything you agree to do. Stay involved, even when your assignment is complete. Email the attorney a new idea, a new research study or simply ask how the case is going.

One of the biggest mistakes entrepreneurs make is failing to market to existing clients. An existing client is your hottest prospect because she already appreciates the benefits of using – and is willing to pay for – your CLNC services. The existing relationship dramatically increases the odds of successfully selling yourself again.While discussing a case you’re working on, you’re usually in a strong position to emphasize additional CLNC services you can provide. This is far simpler and less time-consuming than finding a brand new prospect, researching the attorney’s needs, getting past the gatekeeper, setting up an interview and closing the sale.

For every attorney-client, track the CLNC services you have provided to date. Unless you’re already providing every possible service (more than 30 services in all) on every case, you have a tremendous marketing opportunity. Add just one CLNC service for each client and you will greatly enhance your growth.

I mentored a Certified Legal Nurse Consultant who was providing one or two CLNC services to approximately 30 attorneys. We focused on growing her business by providing just one more CLNC service to each of her attorney-clients. Then six months later she focused on adding another CLNC service, and so on. Her new goal was to market more to existing clients, selling a wider range of CLNC services to fewer attorneys. By concentrating her marketing efforts on existing clients, she makes better use of her time and has increased revenues.

Remuneration doesn’t just come in the form of a check. When you help your attorney-clients win, they repay you in the form of word-of-mouth referrals. Referral business is free and one of your most effective marketing tools. Commit to meet the needs of each attorney-client, deliver exactly what you promise and then some, provide excellent work product, and listen and communicate effectively, no matter how small the project or request. You’ll receive referrals beyond your wildest dreams.When your attorney-clients trust you to do right by them and by anyone they refer you to, that trust becomes the source of more referrals. All other factors being equal, people will do business with and refer business to people they know, trust and have valued relationships with.

Beginning legal nurse consultants often naively expect their local peers to give advice and help them succeed. Smart business owners in any industry do not rely on help from competitors. A competitor expects to win your clients – that’s not mean, that’s just business. Even if your peers seem willing to help you, this is still not an effective marketing strategy. Here’s why:

• You could be receiving bad advice. People often mean well, but are not necessarily qualified to give advice. Always assess the validity of any advice offered. Study the experts who can actually help you move toward your goal. Seek advice from the Institute’s CLNC Mentors . The CLNC Mentors are full-time practicing Certified Legal Nurse Consultants who have real-world experience with the challenges you might encounter.
• You could devote that time to being in front of an attorney. Networking with local peers may feel good and may even appear productive as you make new friends and collect business cards. It’s easy to convince yourself that these activities will pay off. But if you’re not getting business or referrals, you’re misusing your precious time. Don’t confuse socializing with marketing.

There’s no single magic bullet for effective marketing. Marketing is most successful when based on a foundation with lots of pillars. If your whole business depends on one marketing strategy (one pillar), the business could easily fall, knocked off its lone marketing prop by unforeseen circumstances.Add one pillar at a time, systemize that strategy, then repeat the process, adding pillars and systemizing each one, with the goal of adding as many effective strategies as possible. Don’t try to add too many strategies at once. You want to be sure each strategy works smoothly, effectively and systematically before implementing the next one. For example, if you choose to focus on networking, first systemize how you network and request and obtain referrals. Once you are satisfied that you have mastered the art of winning referrals, it’s time to add the next pillar (e.g., social media), then the next one (e.g., exhibiting) after that.

Free and inexpensive strategies such as networking can be just as effective as marketing strategies that require an expensive budget. Create as many free marketing pillars as you can first, especially if you are a beginner and on a budget.

Once you commit to living by these proven marketing principles, you’ll be in control of your CLNC success and generate the positive professional image and marketing power to grow your CLNC business to new levels. Next to solving the mysteries of a challenging case, successful lifetime marketing is the most personally and professionally rewarding and stimulating aspect of owning a CLNC business.

Success Is Yours,

P.S. Comment and share best practices for marketing in your legal nurse consulting business.

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* The opinions and statements made by Vickie Milazzo, the founder of Medical-Legal Consulting Institute, Inc. are based on her experiences and expertise, should not be applied beyond the specific context provided, and do not guaranty or project actual results. Vickie Milazzo is no longer involved in the operations or management of the business, but is involved as an independent education consultant. Copyright © 1999-2024 LegalNurse.com. All rights reserved. CLNC ® and NACLNC ® are registered trademarks of LegalNurse.com.

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