business plan sample for resort

• Sample Business Plans

Resort Business Plan

High demand for luxury & recreational activities, and a recurring revenue model make starting a resort business a lucrative and rewarding profession.

Anyone can start a new business, but you need a detailed business plan when it comes to raising funding, applying for loans, and scaling it like a pro!

Need help writing a business plan for your resort business? You’re at the right place. Our resort business plan template will help you get started.

Free Business Plan Template

Download our free resort business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

How to Write A Resort Business Plan?

Writing a resort business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

• Introduce your Business: Start your executive summary by briefly introducing your business to your readers.This section may include the name of your resort business, its location, when it was founded, the type of resort business (E.g., beach resorts, mountain resorts, spa resorts, golf resorts), etc.
• Market Opportunity: Summarize your market research, including market size, growth potential, and marketing trends. Highlight the opportunities in the market and how your business will fit in to fill the gap.
• Facilities: Highlight the resort facilities you offer your clients. The USPs and differentiators you offer are always a plus.For instance, you may include accommodation, dining, spa & wellness, events, etc as some of your facilities.
• Marketing & Sales Strategies: Outline your sales and marketing strategies—what marketing platforms you use, how you plan on acquiring customers, etc.
• Financial Highlights: Briefly summarize your financial projections for the initial years of business operations. Include any capital or investment requirements, associated startup costs, projected revenues, and profit forecasts.
• Call to Action: Summarize your executive summary section with a clear CTA, for example, inviting angel investors to discuss the potential business investment.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your business. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

• Beach resorts
• Spa resorts
• Golf resorts
• Mountain resorts
• Eco resorts
• Ski resorts
• Luxury resorts
• Describe the legal structure of your resort, whether it is a sole proprietorship, LLC, partnership, or others.
• Explain where your business is located and why you selected the place.
• Owners: List the names of your resort’s founders or owners. Describe what shares they own and their responsibilities for efficiently managing the business.
• Mission Statement: Summarize your business’ objective, core principles, and values in your mission statement. This statement needs to be memorable, clear, and brief.

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

• Target market: Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.For instance, families, wellness & spa seeker, leisure travelers, or luxury travelers would be an ideal target audience for a resort business.
• Market size and growth potential: Describe your market size and growth potential and whether you will target a niche or a much broader market.The global market for hotels and resorts reached its peak in 2019 at $1.52 trillion dollars. The market size is to reach $1.21 trillion in 2023.
• Competitive Analysis: Identify and analyze your direct and indirect competitors. Identify their strengths and weaknesses, and describe what differentiates your resort from them. Point out how you have a competitive edge in the market.
• Market Trends: Analyze emerging trends in the industry, such as technology disruptions, changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.For instance, travelers are seeking local and authentic experiences with personalization too; explain how you plan on dealing with this potential growth opportunity.
• Regulatory Environment: List regulations and licensing requirements that may affect your resort business, such as zoning & land use regulations, licensing & permits, environmental regulations, food & safety laws, health & sanitation regulations, etc.

Here are a few tips for writing the market analysis section of your resort business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Resort Services & Facilities

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

• Accommodation
• Recreational activities
• Spa and wellness
• Entertainment zone
• Event and conference facilities
• Swimming pool
• Tennis court
• Describe each facility: Provide a detailed description of each facility you provide, the types of that facility, and everything about it.For instance, mention various types of accommodation that your resort will provide. Describe the sizes, facilities, views, and any unique features or themes in detail.

In short, this section of your resort plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

• Unique Selling Proposition (USP): Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies.For example, beautiful locations, exclusive amenities, or customized services could be some of the great USPs for a resort business.
• Pricing Strategy: Describe your pricing strategy—how you plan to price your services & facilities and stay competitive in the local market. You can mention any discounts you plan on offering to attract new customers.
• Marketing Strategies: Discuss your marketing strategies to market your services. You may include some of these marketing strategies in your business plan—social media marketing, Google ads, brochures, email marketing, content marketing, and print marketing.
• Sales Strategies: Outline the strategies you’ll implement to maximize your sales. Your sales strategies may include partnering with other businesses, offering referral programs, etc. Customer Retention: Describe your customer retention strategies and how you plan to execute them. For instance, introducing loyalty programs, discounts on the second visit, personalized service, etc.

Overall, this section of your resort business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your resort business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

• Staffing & Training: Mention your business’s staffing requirements, including the number of employees, chefs, or other staff needed. Include their qualifications, the training required, and the duties they will perform.
• Operational Process: Outline the processes and procedures you will use to run your resort business. Your operational processes may include housekeeping & maintenance, front office operations, food & beverage options, sales & marketing, etc.
• Equipment & Machinery: Include the list of equipment and machinery required for the resort, such as recreational activities equipment, spa & wellness equipment, vehicles, etc.Explain how these technologies help you maintain quality standards and improve the efficiency of your business operations.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section overviews your resort business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

• Founders/CEO: Mention the founders and CEO of your resort, and describe their roles and responsibilities in successfully running the business.
• Key managers: Introduce your management and key members of your team, and explain their roles and responsibilities.It should include, key executives(e.g. COO, CMO.), senior management, and other department managers (e.g. operations manager, customer services manager.) involved in the resort business operations, including their education, professional background, and any relevant experience in the industry.
• Organizational structure: Explain the organizational structure of your management team. Include the reporting line and decision-making hierarchy.
• Compensation Plan: Describe your compensation plan for the management and staff. Include their salaries, incentives, and other benefits.
• Advisors/Consultants: Mentioning advisors or consultants in your business plans adds credibility to your business idea.So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your resort services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

• Profit & loss statement: Describe details such as projected revenue, operational costs, and service costs in your projected profit and loss statement . Make sure to include your business’s expected net profit or loss.
• Cash flow statement: The cash flow for the first few years of your operation should be estimated and described in this section. This may include billing invoices, payment receipts, loan payments, and any other cash flow statements.
• Balance Sheet: Create a projected balance sheet documenting your resort business’s assets, liabilities, and equity.
• Break-even point: Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.This exercise will help you understand how much revenue you need to generate to sustain or be profitable.
• Financing Needs: Calculate costs associated with starting a resort business, and estimate your financing needs and how much capital you need to raise to operate your business. Be specific about your short-term and long-term financing requirements, such as investment capital or loans.

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the resort, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your hotel resort business plan should only include relevant and essential information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

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This sample resort business plan will provide an idea for writing a successful resort plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our resort business plan pdf .

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Frequently Asked Questions

Why do you need a resort business plan.

A business plan is an essential tool for anyone looking to start or run a successful resort business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your resort.

How to get funding for your resort business?

There are several ways to get funding for your resort business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

• Bank loan – You may apply for a loan in government or private banks.
• Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
• Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
• Angel investors – Getting funds from angel investors is one of the most sought startup options.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your resort business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your resort business plan and outline your vision as you have in your mind.

What is the easiest way to write your resort business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any resort business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

How do I write a good market analysis in a resort business plan?

Market analysis is one of the key components of your business plan that requires deep research and a thorough understanding of your industry.

We can categorize the process of writing a good market analysis section into the following steps:

• Stating the objective of your market analysis—e.g., investor funding.
• Industry study—market size, growth potential, market trends, etc.
• Identifying target market—based on user behavior and demographics.
• Analyzing direct and indirect competitors.
• Calculating market share—understanding TAM, SAM, and SOM.
• Knowing regulations and restrictions
• Organizing data and writing the first draft.

Writing a marketing analysis section can be overwhelming, but using ChatGPT for market research can make things easier.

How detailed should the financial projections be in my resort business plan?

The level of detail of the financial projections of your resort business may vary considering various business aspects like direct and indirect competition, pricing, and operational efficiency. However, your financial projections must be comprehensive enough to demonstrate a comprehensive view of your financial performance.

Generally, the statements included in a business plan offer financial projections for at least the first three or five years of business operations.

What key components should a resort business plan include?

The following are the key components your resort business plan must include:

• Executive summary
• Business Overview
• Market Analysis
• Products and services
• Sales and marketing strategies
• Operations plan
• Management team
• Financial plan

Can a good resort business plan help me secure funding?

Indeed. A well-crafted resort business will help your investors better understand your business domain, market trends, strategies, business financials, and growth potential—helping them make better financial decisions.

So, if you have a profitable and investable business, a comprehensive business plan can help you secure your business funding.

What's the importance of a marketing strategy in a resort business plan?

Marketing strategy is a key component of your resort business plan. Whether it is about achieving certain business goals or helping your investors understand your plan to maximize their return on investment—an impactful marketing strategy is the way to do it!

Here are a few pointers to help you understand the importance of having an impactful marketing strategy:

• It provides your business an edge over your competitors.
• It helps investors better understand your business and growth potential.
• It helps you develop products with the best profit potential.
• It helps you set accurate pricing for your products or services.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Top 10 Resort Business Plan Templates with Examples and Samples (Editable Word Doc, Excel and PDF Included)

Samradni Pradhan

There is a deep need for that ideal escape, a haven of peace and renewal, in the hurry and bustle of our daily lives. It's the longing for that one special moment when time seems to stand still and troubles vanish like morning mist. Yes, we're referring to vacations, those valued breaks from daily life that have a mysterious way of mending our souls and reviving our spirits.

But, as any seasoned traveler will tell you, the success of a vacation often hinges on one crucial factor: the choice of the right resort. The perfect resort can transform a good trip into an unforgettable one, while the wrong one can cast a shadow over the sunniest of destinations.

And speaking of meticulous planning, if you're thinking about venturing into the world of resort business ownership, then you're in for an exhilarating journey—one that demands as much care, foresight, and dedication as planning the perfect vacation. It's here that the significance of a well-crafted business plan becomes paramount.

In this blog, we delve deep into why a business plan is your compass to success in the realm of resort ownership and how our well-researched business plan template with real data and insights can help you succeed in your venture.

Best Resort Business Plan Templates

Table of contents.

• Executive Summary
• Company Overview
• Industry Analysis
• Customer Analysis
• Competitor Analysis
• SWOT Analysis
• Porter's Framework
• Operational Plan
• Financial Plan

A resort business is a huge responsibility. One that requires proper planning and analysis. Through this detailed business plan template, we cover the major sections that must be included in your business plan. A total of 64 pages are available when you download this template. Each of these pages is thoughtfully curated to ensure that your best foot is put forward while presenting your business plan. We have made use of the best quality graphics and images so you get the much-needed professional look and feel. For the benefit of this blog, we have focused on the top 10 pages within this template.

Upon downloading, you will get the 64-page Doc, PDF, and XLS files.

1. executive summary.

Your resort's journey begins here, on the Executive Summary template page. This is where you'll articulate the dream that drives you, providing a glimpse of the oasis you're creating. Engage your readers with a captivating snapshot of your resort's unique charm, emphasizing its financial potential. As the resort's visionary, this template empowers you to communicate your passion and ambition persuasively.

In our Executive Summary section, you will get templates for

1.1 The Quick Pitch: Deliver a brief and captivating summary showcasing your resort business's core attractions and amenities.

1.2 The Entity Profile: Offer easily digestible details on your company's structure and profile, designed to pique the interest of potential backers and partners in your resort venture.

Download this business plan

(Do you plan on starting your own hotel industry business or already have one that requires funding or revamping? Why not check out our Hotel Industry Business Plan Template that covers all the relevant information in the most attractive way!)

2. Company Overview

In the Company Overview template, you can sculpt your resort's identity. Unfold the narrative of your resort's inception, its core values, and the enchanting experiences it promises to deliver. This page guides you in weaving a story that differentiates your resort and evokes an emotional connection with potential investors and partners.

In our Company Overview section, you will get templates for:

2.1 Vision and Mission: Craft a compelling mission and vision that drive your resort business forward, shaping its purpose and direction.

2.2 Company Goals and Objectives: Illuminate the precise goals and objectives your resort business endeavors to attain, guiding your path toward accomplishment.

2.3 Start-up Summary: Provide a concise overview of your resort's inception, highlighting its origins, structure, and foundational elements.

2.4 Market Gap Analysis and Business Statement: Pinpoint gaps in the resort market and articulate your unique business statement, establishing your brand as a distinct presence within the industry.

2.5 Services Portfolio: Showcase an extensive array of resort services, illustrating the breadth of your hospitality and tourism industry expertise and offerings.

2.6 Key Success Factors: Define the pivotal factors that will measure the efficacy and triumphs of your beach resort business plan , ensuring a well-defined route to prosperity.

3. Industry Analysis

Dive into the intricate details of the hotel industry with the Industry Analysis template page. Here, you'll dissect the trends, challenges, and opportunities that define this vibrant sector. Equip yourself with the knowledge to steer your resort toward success by understanding the competitive landscape, guest preferences, and emerging market forces.

In our Industry Analysis section, you will get templates for:

3.1 Market Analysis: Dive deep into the resort industry, assessing its current landscape, uncovering potential opportunities, and identifying key players to shape your resort's success.

3.2 Market Trends Tracking: Keep a vigilant eye on industry trends, ensuring your resort stays ahead of the curve and maximizes its appeal to modern travelers.

3.3 Major Challenges and Solutions: Confront and conquer major obstacles, crafting strategic solutions to pave the way for your resort's uninterrupted progress.

3.4 Growth Drivers Identification: Unearth the precise factors and initiatives that will fuel and amplify the growth and prosperity of your resort brand.

3.5 Geographical Market Analysis: Tailor your approach to cater to diverse geographical regions within your target market, guaranteeing seamless expansion and alignment with regional preferences and demands.

4. Customer Analysis

You'll get to know your future guests intimately on the Customer Analysis template page. Explore their demographics, behaviors, and desires, allowing you to tailor your resort's offerings to meet their expectations. This template empowers you to create a customer-centric approach, ensuring every visitor feels like a cherished guest.

In our Customer Analysis section, we offer comprehensive templates for:

4.1 Target Market Definition: Clearly define the specific consumer or business segments your catering service is poised to cater to.

4.2 Buyer Persona Development: Create a comprehensive profile of your ideal customer, offering deep insights into their demographics, preferences, and behaviors to enhance your understanding of their requirements.

4.3 Market Sizing Analysis: Calculate the overall catering market size and evaluate the potential market share for your catering brand, providing valuable insights into the scope of opportunities within your business environment.

5. Competitive Landscape

A competitive landscape is your secret weapon for understanding the strengths and weaknesses of major players in the resort industry . Identify areas in the market and refine your strategies to outshine the competition with the perfect vacation packages . With this template, you'll be equipped to offer unique services and experiences that set your resort on a path to success.

In our Competitive Landscape section, we provide templates for:

5.1 Major Players: Explore the landscape of your catering service sector by identifying and analyzing the prominent competitors and key industry players.

5.2 Attributes Comparison: Conduct a comprehensive analysis comparing the essential attributes and features of various catering products or services available to position our offerings strategically.

6. SWOT Analysis

Conduct a thorough SWOT Analysis using this template to uncover your resort's strengths, weaknesses, opportunities, and threats. This invaluable exercise helps you make informed decisions, capitalize on your advantages, and mitigate potential pitfalls. It's your roadmap for sustainable growth and resilience.

7. Porters Framework

The Porter's Framework template page is your gateway to strategic planning. Delve into the competitive forces in the resort industry, pinpointing areas where you can gain a competitive advantage. Use this template to craft a robust business strategy that ensures your resort thrives in all conditions.

8. Marketing Plan

You'll design a tailored roadmap for attracting guests in the Marketing Plan template page. Develop marketing resort business growth strategies , define your unique selling propositions, and outline promotional tactics to create buzz and allure around your resort.

In our Marketing Plan section, we provide templates for:

8.1 Sales Strategy: Craft a comprehensive plan to achieve your sales goals and objectives within the catering business.

8.2 Promotional Strategy: Clearly define your marketing and promotional strategies to create buzz and brand awareness for your catering venture.

8.3 Pricing Strategy: Detail your pricing approach to strike the perfect balance between profitability and competitiveness in the catering market.

8.4 Sales Funnel Optimization: Map out the customer buying journey, from initial awareness to the final purchase, to streamline and enhance the sales process for your catering products.

9. Operational Plan

The Operational Plan template page allows you to detail the logistics behind running your resort efficiently. Outline staffing requirements, supply chains, and processes to ensure every aspect of your resort functions seamlessly. This template paves the way for exceptional guest experiences.

In our Operational Plan section, we provide templates for:

9.1 Retail Selling Strategy: Map out your all-encompassing strategy for retail catering product sales, shedding light on your sales approach and tactical maneuvers.

9.2 E-commerce Sales Strategy: Navigate the digital commerce landscape with a detailed strategy, including budget allocation and a roadmap for online marketplace success.

9.3 Milestones and Achievements: Illuminate the pivotal operational milestones and noteworthy accomplishments that define your resort business journey, offering a snapshot of your progress and growth.

10. Financial Plan

Lastly, the Financial Plan template page is your key to financial success. Lay out your resort's financial projections, budgets, and funding requirements precisely. Use this template to reassure investors and stakeholders of your resort's long-term viability and profitability.

In our Financial Plan section, we provide templates for:

10.1 Financial Assumptions: Transform your financial assumptions into actionable strategies, shaping the future of your resort venture.

10.2 Revenue Model and Sales Forecast: Shed light on the sources of revenue for your resort business and craft a comprehensive blueprint for its growth.

10.3 Break-Even Analysis: Dive into the pivotal factors steering your resort toward the break-even point, a critical milestone on your path to profitability.

10.4 Projected Profit and Loss Account: Get a clear financial snapshot of your resort's potential by projecting revenues, tracking expenses, and foreseeing overall profitability.

10.5 Projected Cash Flow Statement: Master your resort's liquid finances with a detailed projection of expected cash movements.

10.6 Projected Balance Sheet: Provide an in-depth glimpse into your resort's projected assets, liabilities, and shareholders' equity, ensuring financial transparency.

10.7 Scenario Analysis: Explore various scenarios to gauge how different conditions and risks may impact the financial resilience of your resort venture.

10.8 DCF Valuation: Utilize discounted cash flow analysis to assess the present market value of your resort business, quantifying its worth in the industry.

This is not the end!

A resort business requires a lot of pre-planning and strategizing; in such a situation having your base ready makes your job much easier. That base is provided to you through this business template plan. Simply download the business plan ppt templates and edit all relevant information according to your brand requirements. The template is also available in an easy-to-use format so you can edit faster. What’s more to think, go ahead and grab your template! Create lasting vacations for your consumers, starting today!

FAQs on Resort Business Plan

1) what is a resort business plan.

A resort business plan documents a resort business's goals, vision, and strategies. It has the following sections:

• An executive summary and a brief business plan overview. It highlights the main objectives and points.
• The business overview describes the resort, target market, location, competitive advantages, and legal structure.
• The market analysis section includes research on the industry, customers, and competitors. It also identifies the challenges and opportunities for the resort.
• The last section is resort services and facilities, which list amenities, features, and activities offered to guests by the resort.

2) How do I start planning a resort?

The different steps involved in planning a resort are:

• Develop a business plan outlining your goals, visions, target market, and market strategy.
• A financial model will be required to project the income, cash flow, and expenses.
• The next step would be securing funding from banks, investors, and other sources.
• You will need to research and apply for the necessary permits and licenses.
• Choose a location per your budget and requirements.
• Prepare a customer profile describing your customers and their preferences.
• You should also have a marketing strategy to promote and advertise your resort.
• Get hold of engineers, architects, and contractors to build your resort.

3) Is resort a profitable business?

Whether the resort will be profitable or not depends on several factors. These factors are location, market demand, and hotel management . Resorts in popular tourist destinations are more profitable because those areas are in demand. However, a resort can face challenges if located in a remote location. Cost control, effective management, and good customer service are important for a resort to be profitable. Seasonal fluctuations can also impact profitability. In a resort, amenities like restaurants, pools, and spas attract customers and increase profits. The income should be diversified through weddings, conferences, etc., to get more profit. A well-run resort is always profitable, but market consideration also affects the profits.

4) What is a resort business called?

A resort business is commonly known as a resort. It is a type of business that fulfills the guests' needs or tries to look after the needs of the vacationers inside the premises. A resort has several amenities like swimming pools, sports, shopping, food, drinks, and entertainment with lodging. There are different models of resort business. These include destination resorts, market resorts, and property resorts. The different types of resorts are decided depending on their size, location, and amenities offered to the guests. 

5) How much land is needed to build a resort?

The amount of land needed for a resort depends on several factors: the scale of the resort, its location, and the facilities and amenities the resort plans to offer. Smaller resorts may need a few acres, while on the other hand, bigger resorts may require hundreds of acres. Island or coastal resorts need beachfront property, while mountain or forest resorts need a large expanse of land for hiking and outdoor activities. The resort will need lots of land if it has golf courses, spas, and other extensive amenities. Ultimately, the land requirement will completely depend on the resort's requirements, concepts, and target market.

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Resort Business Plan Template

Written by Dave Lavinsky

Resort Business Plan

You’ve come to the right place to create your resort business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start a new resort or grow their existing resorts.

Resort Business Plan Example

Below is a sample resort business plan to help you create your own business plan.

Executive Summary

Business overview.

Ocean View Resort is a brand-new luxury resort located in beautiful Palm Beach, Florida. Our priority is to provide tourists and guests with a first-class luxurious vacation experience that they can’t find anywhere else in Palm Beach. We offer all the best amenities a resort could have including a full spa, a heated pool, a gym, a golf course, and tennis courts. We are also conveniently located right on the beach, so our guests can easily soak up the sun and enjoy the ocean at their leisure. We are also conveniently located near numerous shopping districts, nightclubs, and popular tourist destinations. Ocean View Hotel & Resort is the perfect resort for anyone looking for the ultimate Palm Beach vacation experience.

Ocean View Resort is led by Jacob Ellis who has been in the resort industry for over 20 years. While Jacob has never developed a resort from the ground up, he has worked most recently as a general manager of a large resort, and has held various management-level positions in the industry over the years. Jacob Ellis has a Master’s degree in Hospitality Management and will use his expertise and experience to start his own resort.

Product Offering

Ocean View Resort will provide a full suite of luxury resort amenities, all featuring streamlined customer service and convenience.

Some of the amenities we offer include:

• Restaurants
• Golf course
• Tennis Courts
• Heated Swimming Pool

Ocean View Resort is located on the beach so guests can enjoy the sun and the ocean at their leisure. The resort is also located near shopping districts, nightclubs, and other popular destinations that our guests can easily access and enjoy.

Customer Focus

Ocean View Resort will primarily serve tourists traveling to Palm Beach, Florida. We expect many of our guests to be affluent and have the disposable income needed to pay for the luxurious amenities we offer.

Management Team

Success factors.

Ocean View Resort will be able to achieve success by offering the following competitive advantages:

• Location: Ocean View Resort’s location provides the best access to the beach, shopping districts, nightclubs, and other amenities. The Company also offers adequate parking (along with valet parking), making it easy for customers to relax upon arrival.
• Luxurious Amenities: The resort will be full of luxurious amenities, including a full spa, gym, heated swimming pool, and golf course.
• Management: The management team has years of resort industry experience that allows the Company to market and serve customers in the same manner as its most sophisticated competitors.
• Relationships: Having visited the community for a number of years, Jacob Ellis knows all of the local leaders, newspapers, and other influences. As such, it will be relatively easy to build brand awareness of the resort.

Financial Highlights

Ocean View Resort is currently seeking $7,000,000 to launch. Specifically, these funds will be used as follows:

• Resort design/build: $6,500,000
• Three months of overhead expenses (payroll, rent, utilities): $250,000
• Marketing costs: $100,000
• Working capital: $150,000

Company Overview

Who is ocean view resort.

Ocean View Resort is a brand-new luxury resort located in beautiful Palm Beach, Florida. Our priority is to provide tourists and guests with a first-class luxurious vacation experience that they can’t find anywhere else in Palm Beach. We offer all the best amenities a resort could have including a full spa, a heated pool, a gym, a golf course, and tennis courts. We are also conveniently located right on the beach, so our guests can easily soak up the sun and enjoy the ocean at their leisure. We are also conveniently located near numerous shopping districts, nightclubs, and popular tourist destinations. Ocean View Resort is the perfect resort for anyone looking for the ultimate Palm Beach vacation experience.

Ocean View Resort History

After completing a market analysis, Jacob Ellis incorporated Ocean View Resort as an S-Corporation on January 2023.

The resort development operations are currently being run out of Jacob Ellis’s home office. Once the land rights have been purchased, operations will be run from an on-site location.

Since incorporation, the Company has achieved the following milestones:

• Found site location and signed the land deed purchasing rights to the land
• Developed the company’s name, logo, and website
• Hired an architecture firm to create a blueprint of the resort
• Started taking bids from construction crews and electrical engineering firms
• Determined equipment leasing and financing requirements
• Began recruiting key employees

Ocean View Resort’s Services

Industry analysis.

The global hotel and resort industry is valued at approximately $4.5T with more than 700,000 hotels and resorts operating worldwide. Even with the challenges of the recent pandemic, people are eager to travel and stay in luxury accommodations. According to PR Newswire, the industry is expected to grow substantially throughout the rest of the decade, growing at a CAGR of 17.4% until 2030. This shows that even though the pandemic halted travel temporarily, the industry is bouncing back and resorts are going to see a profitable decade.

Demand determinants for the hotel and resort industry include economic conditions, disposable income levels, and consumer preferences regarding hospitality and leisure spending. Over the past few years, consumer preferences have been shifting significantly. Customers are now looking for more personalized service, business-leisure opportunities, health and wellness accommodations, and digital guest experiences.

The hotel and resort industry is highly fragmented with intense competition from major players to single-location operators. Small resort businesses can compete in a variety of ways, however. Industry operators that offer a unique niche, affordable prices, in-demand locations, and amenities that appeal to the modern consumer can run a competitive resort business.

Customer Analysis

Demographic profile of target market.

Ocean View Resort will serve the tourists visiting Palm Beach and its surrounding areas. The community of Palm Beach is a very popular tourist destination. Many of the tourists that visit are affluent or have the disposable income to spend on a luxurious vacation.

Some of our guests may be residents in local communities looking for a great place for a staycation. The demographics of Palm Beach are as follows:

Customer Segmentation

Ocean View Resort will primarily target the following customer profiles:

• Local residents
• International tourists
• Domestic tourists

Competitive Analysis

Direct and indirect competitors.

Ocean View Resort will face competition from other companies with similar business profiles. A description of each competitor company is below.

Shady Palms Resort

Shady Palms Resort is a hotel in Palm Beach. Shady Palms Resort is a leading hotel and has been in business for over 40 years. The hotel offers a wide array of services and amenities that you typically find at a hotel. Shady Palms Resort offers luxury accommodations and a five-star restaurant and lounge. Shady Palms Resort is the current most popular choice for tourists in the area because of its proximity to the airport and local attractions such as the Fine Art Museum and movie theater.

This hotel does not have full-service resort amenities, however. Nor does it have the latest digital technology for any of its services or room accommodations.

Super Adventure Resort

Super Adventure Resort is a family-oriented resort located 20 miles from Palm Beach. This resort specializes in providing wildlife adventure tours. The property also has a variety of amenities including a hotel, spa, pool, restaurant, bar, and gift shop.

Super Adventure Resort is far from any other local attractions, the airport, or any other modern conveniences such as grocery stores or gas stations, making it an out-of-the-way getaway, but not conveniently located.

Sunny Shores Hotel

Sunny Shores Hotel is a local hotel that has a few resort-style amenities such as a spa, salon, and fitness center in addition to its traditional hotel accommodations, restaurants, bar, lounge, pool, tennis courts, and free transportation to and from the airport. Sunny Shores Hotel is located close to a variety of local attractions and scenic areas. Guests can go hiking or bicycling on trails nearby or easily access public beaches.

While Sunny Shores Hotel has many appealing accommodations, it lacks the modern technology, full-service amenities, and additional attractions Ocean View Resort will provide.

Competitive Advantage

Ocean View Resort will be able to offer the following advantages over the competition:

• Location: Ocean View Resort’s location provides the best access to the beach, shopping districts, nightclubs, and other amenities. The Company also offers adequate parking (along with valet parking), making it easy for customers to relax upon arrival.

Marketing Plan

Brand & value proposition.

Ocean View Resort will offer a unique value proposition to its clientele:

• Convenient location close to local attractions and the beach
• Luxurious amenities
• Exceptional personalized customer service

Promotions Strategy

The promotions strategy for Ocean View Resort is as follows:

Social Media

Ocean View Resort will invest heavily in a social media advertising campaign. The brand manager will create the Company’s social media accounts and invest in ads on all social media platforms. It will use targeted marketing to appeal to the target demographics.

Website/SEO

Ocean View Resort will invest heavily in developing a professional website that displays all of the features and benefits of the resort. It will also invest heavily in SEO so that the brand’s website will appear at the top of search engine results.

Advertising

Ocean View Resort will initially advertise on travel websites, which are frequently used to book travel due to their ease of use and reviews.

Ongoing Customer Communications

Ocean View Resort will publish a monthly email newsletter to tell new and past customers about promotions and events.

Pricing Strategy

Ocean View Resort’s pricing will fluctuate based on the season and occupancy percentages. However, we will typically charge similar rates as other luxury resorts in the area.

Operations Plan

The following will be the operations plan for Ocean View Resort.

Operation Functions:

• Jacob Ellis will be the owner of the resort and hire the appropriate staff to manage it. He will also act as CEO and manage the overall operation and executive functions of the company.
• Rebecca Ellis will be the Administrative Assistant and assist Jacob with all the administrative tasks for the company.
• David Blyg will act as the Maintenance Engineer and attend to all mechanical and plumbing issues that may arise.
• Jacob will hire a General Manager and Assistant Manager to run the resort.
• Jacob will also hire a full staff of housekeepers, desk attendants, and other employees to run and manage all aspects of the resort (such as the bar, cafe, and spa).

Milestones:

Ocean View Resort will have the following milestones completed in the next six months.

• 3/202X Finalize land purchase
• 4/202X Finalize blueprints for the resort
• 5/202X Hire and train initial staff
• 6/202X Kickoff of promotional campaign
• 7/202X Finish building the resort
• 8/202X Launch Ocean View Resort

Financial Plan

Key revenue & costs.

Ocean View Resort’s revenues will come primarily from booking fees for the resort’s many amenities. The company will charge varying rates per night based on demand and seasonality. Ocean View Hotel & Resort will also sell multiple packages to appeal to a range of guests, such as a health and wellness package and a staycation package.

The land purchase, equipment, supplies, and labor expenses will be the key cost drivers of Ocean View Resort. Other cost drivers include marketing expenses, maintenance, and taxes.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Average nightly rate: $500
• Year 3: 100
• Year 4: 125
• Year 5: 150

Financial Projections

Income statement.

Balance Sheet

Cash Flow Statement

Resort Business Plan FAQs

What is a resort business plan.

A resort business plan is a plan to start and/or grow your resort business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing strategy and details your financial projections.

You can easily complete your Resort business plan using our Resort Business Plan Template here .

What are the Steps To Start a Resort Business?

Starting a resort business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop a Well-Crafted Business Plan – The first step in starting a business is to create a detailed resort business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure – It’s important to select an appropriate legal entity for your resort business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do market research and choose wisely so that your resort business is in compliance with local laws.

3. Register Your Resort Business – Once you have chosen a legal structure, the next step is to register your resort business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options – It’s likely that you’ll need some capital to start your resort business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location – Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.  For example, an eco-tourism resort may require a location near a forest or nature reserve, while a beach resort would need to be located close to the beach. 

6. Hire Employees – There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Resort Equipment & Supplies – In order to start your resort business, you’ll need to purchase all of the necessary equipment and supplies to run a successful operation , but this will depend on the type of resort you plan to open. For a health spa resort, for example, you may need to invest in massage tables, spa equipment and beauty products. For a ski resort, you will need to purchase snow-making machines and lifts.

8. Market & Promote Your Business – Once you have all the necessary pieces in place, it’s time to start promoting and marketing your resort business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

Resort Business Plan Template [Updated 2024]

Resort Business Plan Template

If you want to start a resort or expand your resort business, you need a business plan.

The following Resort business plan template gives you the key elements to include in a winning Resort business plan. It can be used to start an all inclusive resort, a ski resort, a health spa resort, an eco tourism resort, or any other type of resort business.

You can download our Resort Business Plan Template (including a full, customizable financial model) to your computer here.

Resort Business Plan Sample

I. executive summary, business overview.

[Company Name], located in [insert location here] is a new resort company that focuses on providing guests with personalized customer service and modern, high-tech amenities. The resort is located in an idyllic location where guests can experience a tranquil nature walk or a rigorous river rafting adventure. [Company Name] aims to be the ultimate choice for customers looking for exceptional service, high-tech amenities, and picturesque views.

Products Served

[Company Name] will provide a full suite of resort amenities, all featuring the latest digital technology for streamlined customer service and convenience.

Amenities include the following:

• Retail Shops
• Tennis Courts
• Swimming Pool
• Hiking & Nature Tours
• River Rafting

Customer Focus

[Company Name]’s potential customers include tourists traveling to [Location] from nearby countries. A secondary target will be local residents looking for a unique stay-cation experience. The demographics of these customers are as follows:

• An estimated 50,000 tourists travel to [Location] each year
• Average income of $46,000
• 35% are Gen Z, 40% are millennials, and 25% are baby boomers
• 42% are in management or professional occupations
• Median age: 35 years

Management Team

[Company Name] is led by [Founder’s Name] who has been in the resort industry for over 20 years. While [Founder] has never developed a resort from the ground up, he has worked most recently as a general manager of a large resort, and has held various management level positions in the industry over the years. [Founder] has a Master’s degree in Hospitality Management, and will use his expertise and experience to start his own resort.

Success Factors

[Company Name] is uniquely qualified to succeed due to the following reasons:

• There is currently no full-scale resort in the area, although it is an in-demand tourist destination. In addition, the founder has surveyed the local businesses and determined that they have frequent tourists visiting who would use the company’s resort when launched.
• The location is close to major highways, local attractions, and the airport.
• The management team has a track record of success in the resort industry.
• XYZ and ABC corporations announced plans to create new attractions in the city over the next two years and existing resorts will not be able to handle the increased capacity of visitors traveling to the city to visit these attractions.

Financial Highlights

[Company Name] is currently seeking $7,000,000 to launch.

Specifically, these funds will be used as follows:

• Resort design/build: $6,500,000
• Working capital: $500,000 to pay for marketing, salaries, and land costs until [Company Name] reaches break-even

Top line projections over the next five years are as follows:

II. Company Overview

Who is [company name].

[Company Name], located in [Location] is a new resort company that focuses on providing guests with personalized customer service and modern, high-tech amenities. The resort is located in an idyllic location that is close to major highways, local attractions, and an airport. Guests of the resort can experience a tranquil nature walk or a rigorous river rafting adventure. [Company Name] aims to be the ultimate choice for customers looking for exceptional service, high-tech amenities, and picturesque views.

[Company Name] was founded by [Founder’s Name], an experienced resort manager who has been working in various management-level positions in the industry for over 20 years. [Founder] has a Master’s degree in Hospitality Management, and will use his expertise and experience to start his own resort. [Founder] discovered the ideal location for his resort during a recent trip to [Location]. When he saw the opportunity for a full-scale resort in a growing tourist destination, he decided to start researching what it would take to build his company here.

As [Founder] began researching what it would take to create his own resort company, he did a thorough analysis on the costs, market, demographics, and competition. [Founder] has compiled enough information to develop his business plan in order to approach investors.

[Company Name]’s History

Once his market analysis was complete, [Founder’s Name] incorporated [Company Name] as an S-Corporation on [date of incorporation].

The resort development operations are currently being run out of [Founder’s Name] home office. Once the land rights have been purchased, operations will be run from an on-site location to ensure that every detail is being thought out and completed.

Since incorporation, the Company has achieved the following milestones:

• Found site location and signed the land deed purchasing rights to the land
• Developed the company’s name, logo, and website located at [website]
• Hired an architecture firm to create a blueprint of the resort
• Started taking bids from construction crews and electrical engineering firms
• Determined equipment leasing and financing requirements
• Began recruiting key employees with experience in the resort industry

[Company Name]’s Products/Services

Below are [Company Name]’s product offerings:

The state-of-the-art resort will offer guests the opportunity to take advantage of the following amenities:

III. Industry Analysis

The global hotel and resort industry is valued at approximately $1.06T with more than 700,000 hotels and resorts operating worldwide. This industry includes operators of hotel and resort accomodations, restaurants and meal service, and franchises. Primary industry activities include operating holiday resorts and hotels with private facilities.

Demand determinants for the hotel and resort industry include economic conditions, disposable income levels, and consumer preferences regarding hospitality and leisure spending. Over the past few years consumer preferences have been shifting significantly. Customers are now looking for more personalized service, business-leisure opportunities, health and wellness accommodations, and digital guest experiences.

The hotel and resort industry is highly fragmented with intense competition from major players to single-location operators. Small resort businesses can compete in a variety of ways, however. Industry operators that offer a unique niche, affordable prices, in-demand location, and amenities that appeal to the modern consumer can run a competitive resort business.

IV. Customer Analysis

Demographic profile of target market.

[Company Name] will serve the tourists visiting [company location] and its surrounding areas as well as locals who want a stay-cation experience.

The community of [company location] is quickly becoming a popular tourist destination with people coming in from nearby countries to experience the new attractions the region has to offer. Additionally, there are many local residents looking for a new recreating experience and a large percentage of the population has expressed interest in a stay-cation option.

Customer Segmentation

The Company will primarily target the following three customer segments:

• Leisure Travel Market: Travelers to [Insert Area or City] tourist attractions such as the Museum of Fine Art and the Annual Film Festival, as well as visitors to social events such as weddings.
• International Tourists: Last year, there were over 903 million international tourist arrivals worldwide, with a growth of 6.6%. International tourist receipts were $856 billion.
• Local Residents: There are a total of 10,000 local residents in [Area]. Approximately 43% are actively involved in many of the recreational activities the resort will offer such as hiking and river rafting.

V. Competitive Analysis

Direct & indirect competitors.

The company’s competition are other resort companies.

River Springs River Springs is a hotel in [location]. River Springs is a leading hotel and has been in business for over 40 years. The hotel offers a wide array of services and amenities that you typically find at a hotel. River Springs offers luxury accommodations, river rafting tours, and a five-star restaurant and lounge. River Springs is the current most popular choice for tourists in the area because of its proximity to the airport and local attractions such as the Fine Art Museum and movie theater.

This hotel does not have full-service resort amenities, however. Nor does it have the latest digital technology for any of its services or room accommodations.

Super Adventure Resort Super Adventure Resort is the closest resort, located approximately 50 miles outside of [Area or City]. This resort specializes in providing wildlife adventure tours. The property has a variety of amenities including a hotel, spa, pool, restaurant, bar, gift shop, and its primary source of entertainment; the adventure tours.

Super Adventure Resort is far from any other local attractions, the airport, or any other modern conveniences such as grocery stores or gas stations, making it an out-of-the-way getaway, but not conveniently located.

Sunny Falls Hotel Sunny Falls Hotel is also a local hotel that has a few resort-style amenities such as a spa, salon, and fitness center in addition to its traditional hotel accommodations, restaurants, bar, lounge, pool, tennis courts, and free transportation to and from the airport. Sunny Falls Hotel is located close to a variety of local attractions and scenic overlooks. Guests can go hiking or bicycling on trails nearby or book a river rafting tour with a hotel concierge.

While Sunny Falls Hotel has many appealing accommodations, it lacks the modern technology, full-service amenities, and additional attractions [Company Name] will provide.

Competitive Advantage

[Company Name] enjoys several advantages over other resort companies. Those advantages include:

• Location : [Company Name]’s location gives the best access to the airport, local attractions, shopping district, and restaurants. The Company also offers adequate parking making it easy for customers to relax upon arrival.
• High-Tech Amenities : The resort will be full of high-tech amenities for everything from contactless check-in and payment systems, to smart fixtures in the hotel rooms and a high-tech bar and nightclub.
• Management : The management team has years of resort industry experience that allows the Company to market and serve customers in the same manner as its most sophisticated competitors.
• Relationships : Having visited the community for a number of years, [Founder’s Name] knows all of the local leaders, newspapers and other influences. As such, it will be relatively easy to build the brand awareness of the resort.

VI. Marketing Plan

[Company Name] seeks to position itself as a source of exceptional service, high-tech amenities, and unique attractions in the resort industry. Consumers can expect to receive the best resort experience catered by experienced hospitality professionals.

The [Company Name] Brand

The [Company Name] brand will focus on the Company’s unique value proposition:

• Convenient location close to local attractions, major highways, and the airport
• Modern, high-tech amenities
• Exceptional personalized customer service

Promotions Strategy

[Company Name] expects its target market to be tourists visiting [Location]. The Company’s promotion strategy to reach these individuals includes:

Social Media [Company Name] will invest heavily in a social media advertising campaign. The brand manager will create the Company’s social media accounts and invest in ads on all social media platforms. It will use targeted marketing to appeal to the target demographics.

Website/SEO [Company Name] will invest heavily in developing a professional website that displays all of the features and benefits of the resort. It will also invest heavily in SEO so that the brand’s website will appear at the top of search engine results.

Phone Prospecting [Company Name] will assign salespeople to contact area corporations to arrange for bulk corporate rates for their visitors depending on the volume of visitors they will have.

Public Relations The Company will contact all local and regional area newspapers and television stations to tell them about the hotel opening and unique value proposition of [Company Name].

Advertising [Company Name] will initially advertise on travel websites, which are frequently being used to book travel due to their ease of use and reviews.

Ongoing Customer Communications [Company Name] will publish a monthly email newsletter to tell new and past customers about promotions and events.

Pre-Opening Events Before opening the resort, [Company Name] will organize pre-opening events designed for prospective international customers, local customers, and press contacts. These events will create buzz and awareness for [Company Name] in the area.

Pricing Strategy

[Company Name]’s pricing will fluctuate based on the season and occupancy percentages using a computerized yield management system, but pricing will always place the hotel in the mid-range, below luxury offerings, and above hotels and motels in the area that cannot be billed as a resort. Customers will feel they receive great value when they choose the resort for their vacation.

VII. Operations Plan

Functional roles.

In order to execute on [Company Name]’s business model, the Company needs to perform many functions including the following:

Administrative Functions

• General & Administrative functions including legal, marketing, bookkeeping, etc.
• Sourcing and storing supplies for the various resort amenities
• Hiring and training staff

Service Functions

• Check-in focused on customer service
• Janitor/maintenance personnel to keep the resort clean and in working order
• Staff to work in the hotel, restaurant, bar, nightclub, etc.
• Resort concierge service

VIII. Management Team

Management team members.

[Company Name] is led by [Founder’s Name] who has been in the resort industry for over 20 years. While [Founder] has never developed a resort from the ground up, he has worked most recently as a general manager of a large resort, and has held various management level positions in the industry. [Founder] has a Master’s degree in Hospitality Management, and will use his expertise and experience to start his own resort.

Hiring Plan

[Founder] will serve as the Owner and President of [Company Name]. In order to launch, he needs to hire the following personnel:

Housekeeping staff for the hotel (5 to start)

• Resort Managers (1 for each section of the resort – hotel, restaurant, bar, nightclub, etc.) who will be responsible for the day to day operations of their designated area
• Assistant Managers (will manage resort operations for their designated area on nights and weekends)
• Service Staff (4 full-time to work check-in and guest services – allowing for at least 1 staff person to be on duty at all times as well as additional staff for each of the resort’s features)
• Sales Staff (2 full-time) will target and book guests
• Legal, Bookkeeping, and other Administrative functions (3 staff)
• Brand manager: 1 full-time employee who will be responsible for developing and launching the brand; manage the website, and social media accounts.
• Janitorial and Maintenance staff: 5 employees who will be responsible for keeping the resort in tip-top condition.

IX. Financial Plan

Revenue and cost drivers.

[Company Name]’s revenues will come primarily from booking fees for the resort’s many amenities. The company will charge varying rates per night based on demand and seasonality. [Company Name] will also sell multiple packages to appeal to a range of guests, such as a health and wellness package, nature adventure package, and stay-cation package.

The land purchase, equipment, supplies, and labor expenses will be the key cost drivers of [Company Name]. The major cost drivers for the company’s operation will consist of:

• Resort maintenance
• Business Insurance
• Mortgage on land and utilities

Ongoing marketing expenditures are also notable cost drivers for [Company Name].

Capital Requirements and Use of Funds

[Company Name] is currently seeking $7,000,000 of debt capital to open its resort. The capital will be used for funding capital expenditures and resort build-out, hiring initial employees, marketing and branding expenses, and working capital.

Key Assumptions

  5 Year Annual Income Statement

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Sample Resort Business Plan

Writing a business plan is a crucial step in starting a resort. Not only does it provide structure and guidance for the future, but it also helps to create funding opportunities and attract potential investors. For aspiring resort owners, having access to a sample resort business plan can be especially helpful in providing direction and gaining insight into how to draft their own resort business plan.

Download our Ultimate Resort Business Plan Template

Having a thorough business plan in place is critical for any successful resort venture. It will serve as the foundation for your operations, setting out the goals and objectives that will help guide your decisions and actions. A well-written business plan can give you clarity on realistic financial projections and help you secure financing from lenders or investors. A resort business plan example can be a great resource to draw upon when creating your own plan, making sure that all the key components are included in your document.

The resort business plan sample below will give you an idea of what one should look like. It is not as comprehensive and successful in raising capital for your resort as Growthink’s Ultimate Resort Business Plan Template , but it can help you write a resort business plan of your own.

Resort Business Plan Example – EscapeElysium Resort

Table of contents, executive summary, company overview, industry analysis, customer analysis, competitive analysis, marketing plan, operations plan, management team, financial plan.

EscapeElysium Resort is a newly established luxury resort located in the heart of Wichita, KS, offering an unparalleled experience of relaxation and indulgence. Our mission is to provide guests with an escape from the ordinary, enveloping them in a world of luxury, comfort, and tranquility. Set against a backdrop of breathtaking landscapes, our resort features state-of-the-art facilities, including a spa, fine dining restaurants, and elegantly designed accommodations. Our commitment to exceptional customer service and a personalized guest experience sets us apart in the competitive hospitality industry. EscapeElysium Resort is not just a destination; it’s an experience, promising every visitor a slice of paradise in Wichita.

Our success is driven by several key factors and accomplishments. Firstly, our strategic location in Wichita, KS, positions us perfectly to attract both local and international visitors looking for a unique luxury resort experience. Additionally, our commitment to providing unparalleled customer service and personalized experiences has already garnered positive feedback in our early operations. Our innovative approach to integrating technology for seamless service delivery and guest interaction further enhances our competitive edge. We’ve also established partnerships with local businesses to enrich our guests’ experiences, making us a notable newcomer in the luxury hospitality market.

The luxury resort industry is characterized by its high level of competition and the constant need for innovation to meet evolving customer expectations. Trends indicate a growing demand for personalized experiences, wellness-focused amenities, and sustainable practices. The industry is also influenced by economic factors, with luxury travel often seen as a direct beneficiary of economic upturns. Recognizing these trends, EscapeElysium Resort is poised to cater to the sophisticated needs of our target market by offering a unique blend of luxury, relaxation, and personalized services that prioritize guest wellness and sustainability. Our focus on these key industry drivers ensures our relevance and appeal in the competitive market landscape.

Our target customers are affluent individuals and couples seeking a luxury escape that provides relaxation, indulgence, and unique experiences. They are typically aged 30-60, value high-quality services, and seek more than just accommodation; they look for an exceptional and memorable stay. Our guests prioritize wellness, privacy, and personalized services, and they possess the disposable income to pay a premium for these experiences. Understanding our customers’ preferences and expectations allows us to tailor our offerings, ensuring that EscapeElysium Resort exceeds their demands for luxury, comfort, and exclusivity.

Top Competitors:

Luxury Haven Resort & Spa: Offers a wide range of wellness amenities. Paradise Peak: Known for its exceptional dining experiences. Grandeur Getaways: Features extensive outdoor adventure activities.

Our competitive advantage lies in our unparalleled customer service, our unique blend of luxury and technology for personalized guest experiences, and our strategic partnerships with local businesses. These factors differentiate us from our competitors and position us as a leading choice for luxury travel in Wichita, KS.

EscapeElysium Resort combines innovative and traditional marketing strategies to attract and retain our target audience. Our product offerings, including luxurious accommodations, spa services, and gourmet dining, are priced competitively to offer value while ensuring a premium experience. We leverage online marketing through social media, SEO, and email campaigns to engage potential guests. Additionally, our promotions plan includes targeted ads, local partnerships, and hosting special events to showcase our resort. Influencer collaborations and encouraging guest referrals play a significant role in our strategy, aiming to build a loyal customer base through authentic and personal experiences.

Our key operational processes focus on providing exceptional guest experiences through efficient service delivery and personalized guest engagement. We are implementing advanced reservation systems and guest management technology to streamline operations. Milestones include the completion of our luxury spa and wellness center, achieving a 75% occupancy rate within the first year, and establishing partnerships with at least five local businesses to enhance our guest offerings. These steps are crucial for ensuring operational excellence and for solidifying EscapeElysium Resort’s reputation as a premier luxury destination.

Our management team comprises experienced professionals with diverse backgrounds in the hospitality industry. Led by our CEO, a veteran with over 20 years in luxury resort management, our team includes experts in guest services, operations, marketing, and finance. Each member brings a wealth of knowledge and a proven track record of success, positioning EscapeElysium Resort for exceptional performance and growth in the luxury hospitality market.

Welcome to EscapeElysium Resort, a new gem in the heart of Wichita, KS. As a local resort, we pride ourselves on bringing a much-needed high-quality vacation and relaxation experience to the area. Understanding the lack of premium local resorts, we’ve stepped in to fill this gap, ensuring that our community and visitors to Wichita have access to unparalleled hospitality and leisure services right on their doorstep.

At EscapeElysium Resort, our offerings are designed to cater to a wide range of needs and preferences. Our accommodation services are top-notch, providing a comfortable and luxurious stay for all our guests. We believe that dining is a crucial part of the resort experience, which is why our culinary services aim to delight with a variety of delicious, high-quality meals prepared by our skilled chefs. For those looking to relax or stay active, our recreational facilities include everything from a state-of-the-art gym to serene spa treatments. We also offer comprehensive event and conference services, equipped to host gatherings of all sizes in our beautiful spaces. Additionally, our concierge and guest services are always at hand to ensure every need is met, making stays at EscapeElysium Resort truly unforgettable.

Located in the vibrant city of Wichita, KS, EscapeElysium Resort serves both the local community and visitors looking for an exceptional getaway. Our strategic location combines the tranquility necessary for a relaxing stay with the convenience of being close to the city’s attractions.

Our foundation for success is built on a few key factors. Firstly, our founder brings invaluable experience from previously running a successful resort, ensuring that we understand the intricacies of delivering high-quality hospitality services. Secondly, we are committed to providing superior accommodation, recreational, and guest services compared to our competitors. Furthermore, our venue’s beauty is unmatched, offering an idyllic setting for both relaxation and events.

Since our inception on January 3, 2024, as a Limited Liability Company, we have made significant strides. Our achievements include the creation of a unique and recognizable logo, the development of our company name that resonates with our mission and vision, and securing a fantastic location that complements our offerings. These accomplishments mark just the beginning of our journey towards becoming the premier resort destination in Wichita, KS.

The Resort industry in the United States is a thriving sector that continues to grow year after year. Currently, the market size of the Resort industry in the US is estimated to be around $200 billion. With an increasing number of people looking for unique and luxurious vacation experiences, the demand for resorts is expected to continue rising in the coming years. This presents a significant opportunity for new resorts like EscapeElysium Resort to enter the market and cater to the growing customer base.

One of the key trends in the Resort industry that bodes well for EscapeElysium Resort is the shift towards experiential travel. Customers are increasingly looking for immersive and personalized experiences during their vacations, rather than just a place to stay. EscapeElysium Resort can capitalize on this trend by offering unique activities, amenities, and services that cater to the desires of modern travelers. By providing a memorable and unforgettable experience, EscapeElysium Resort can differentiate itself from competitors and attract a loyal customer base.

Additionally, the growing trend of wellness tourism presents a significant opportunity for EscapeElysium Resort to attract customers in Wichita, KS. With more people prioritizing health and well-being in their travel experiences, resorts that offer spa treatments, fitness classes, healthy dining options, and outdoor activities are in high demand. EscapeElysium Resort can position itself as a wellness-focused destination, providing guests with a rejuvenating and relaxing retreat from their everyday lives. By aligning with this trend, EscapeElysium Resort can set itself apart and appeal to health-conscious travelers in the region.

Below is a description of our target customers and their core needs.

Target Customers

EscapeElysium Resort will target a diverse array of customers, with a significant emphasis on local residents. These individuals are likely seeking a convenient escape without the need for extensive travel. The resort will tailor its offerings to cater to the preferences and needs of this demographic, promoting staycation packages and local getaway deals to attract this customer segment.

Beyond local residents, EscapeElysium Resort will also focus on attracting tourists and business travelers visiting Wichita. The resort will offer amenities and services that cater to the needs of these guests, such as conference facilities for business meetings and unique experiences for tourists looking to explore the local culture. This approach is expected to diversify the customer base and ensure a steady flow of guests throughout the year.

Additionally, EscapeElysium Resort will target couples and families seeking a luxurious getaway or celebration destination. Special packages for anniversaries, honeymoons, and family holidays will be developed, aiming to make the resort a top choice for those special occasions. By offering a mix of relaxation and adventure, the resort will meet the expectations of a wide range of guests, ensuring memorable experiences for every visitor.

Customer Needs

EscapeElysium Resort caters to guests seeking high-quality accommodation by offering luxurious rooms and suites designed with comfort and elegance in mind. Visitors can expect state-of-the-art amenities within their living spaces, ensuring a stay that combines relaxation with the comforts of modern living. This commitment to quality accommodation enables guests to experience a home away from home, where every need is anticipated and met with exceptional service.

Aside from superior lodging, EscapeElysium Resort provides a variety of recreational activities designed to entertain and relax. Guests can indulge in a wide range of on-site amenities, including a world-class spa, fitness center, and outdoor pools, all set within beautifully landscaped grounds. These facilities cater to all ages and interests, ensuring that every visitor can find something to enjoy, whether they are looking for adventure or a peaceful retreat.

At EscapeElysium Resort, guest services are paramount, with a dedicated team available to cater to every whim. From concierge services that can arrange local tours and reservations to 24/7 room service for those midnight cravings, guests can expect a level of service that goes above and beyond. This commitment to excellence in guest services ensures a seamless and unforgettable experience, making EscapeElysium Resort the perfect destination for those seeking luxury, recreation, and impeccable service.

EscapeElysium Resort’s competitors include the following companies: Cruise Holidays of Wichita, Homewood Suites by Hilton – The Waterfront, and Hilton Garden Inn Wichita Downtown. Each of these competitors offers distinct products and services, caters to specific customer segments, and operates in various locations.

Cruise Holidays of Wichita specializes in providing cruise vacation planning services. They offer a wide range of cruise options, from luxury to budget-friendly cruises, catering to different customer preferences and price points. Their key strength lies in their personalized service and extensive knowledge of the cruise industry, which allows them to tailor vacation packages to individual customer needs. However, their focus on cruises might limit their appeal to customers looking for a more traditional resort experience.

Homewood Suites by Hilton – The Waterfront is located in a prime area, offering guests stunning views and a serene environment. They provide a range of accommodations, from standard rooms to suites, equipped with kitchens for longer stays. Their price points are competitive, offering value through complimentary breakfast and evening socials on weekdays. A key strength is their appeal to both business and leisure travelers, thanks to their versatile room offerings and amenities like a fitness center and pool. However, their location, while beautiful, might not be as accessible for those looking to explore downtown Wichita more extensively.

Hilton Garden Inn Wichita Downtown, situated in the heart of the city, serves as an ideal spot for travelers seeking proximity to Wichita’s business and entertainment districts. They offer a variety of room types at different price points, catering to both business travelers and tourists. Their amenities include a fitness center, indoor pool, and an on-site restaurant, providing convenience and comfort to their guests. A key strength is their central location, which allows easy access to local attractions and businesses. However, compared to resorts or vacation-specific hotels, they might lack the unique leisure-focused amenities and experiences that some travelers seek. In summary, these competitors serve different segments of the market, from those looking for luxury cruise vacations and serene waterfront stays to guests preferring the convenience of a downtown location. Each has its strengths, such as personalized cruise planning services, comprehensive amenities for extended stays, and central locations for business and leisure activities. Their weaknesses range from a limited appeal to non-cruise travelers, potential accessibility issues for those wishing to explore beyond the waterfront, and a possible lack of unique leisure amenities for those seeking a resort-like experience.

Competitive Advantages

At EscapeElysium Resort, we pride ourselves on delivering an unparalleled experience to our guests through our superior quality accommodations, recreation, and guest services. Our commitment to excellence ensures that every aspect of a guest’s stay exceeds expectations, setting us apart from the competition. Our accommodations are meticulously designed for comfort and luxury, offering a serene and lavish escape from the everyday. We understand the importance of a comprehensive vacation experience, which is why our recreational activities are tailored to cater to a wide range of interests, ensuring there’s something for everyone. Our guest services team goes above and beyond, providing personalized attention and care to make every stay memorable.

Furthermore, our venue’s beauty is a significant competitive advantage, offering guests a breathtaking backdrop that enhances their stay with us. The picturesque surroundings not only serve as a perfect setting for relaxation and rejuvenation but also offer numerous photographic opportunities that our guests cherish. This unique combination of high-quality services and our stunning venue enables us to offer a unique value proposition in the hospitality market. Our attention to detail, commitment to guest satisfaction, and the natural allure of our location make us a preferred choice for travelers seeking an exceptional resort experience in the region. In essence, our dedication to creating unforgettable experiences through our superior offerings and beautiful venue establishes us as a leader in the hospitality industry.

Our marketing plan, included below, details our products/services, pricing and promotions plan.

Products and Services

EscapeElysium Resort offers a variety of services tailored to meet the needs of its guests, ensuring a memorable stay filled with luxury, comfort, and adventure. From exquisite accommodation options to diverse culinary experiences, the resort is designed to cater to every preference and occasion.

The resort provides exceptional accommodation services, with a range of rooms and suites designed for ultimate comfort and relaxation. Guests can expect to find elegantly furnished spaces that blend modern aesthetics with functionality. Prices for accommodation vary depending on the room type and season, with an average price starting from $250 per night. Each room is equipped with state-of-the-art amenities to ensure a stay that is both luxurious and comfortable.

Dining and culinary services at EscapeElysium Resort are a highlight, offering an array of gastronomic delights. The resort boasts several restaurants and bars, each presenting a unique menu that features local and international cuisine prepared by world-class chefs. Guests can indulge in fine dining experiences or enjoy casual meals in a relaxed atmosphere. The average cost of a meal per person is around $50, providing a range of options to suit diverse tastes and budgets.

For those seeking leisure and entertainment, the resort’s recreational facilities are second to none. Guests can enjoy access to a variety of amenities including a state-of-the-art fitness center, outdoor swimming pools, a spa, and tennis courts. Additionally, the resort offers bespoke activities such as guided tours, water sports, and outdoor adventures. Prices for recreational activities and facilities access vary, with an average cost of $100 per person for exclusive activities.

EscapeElysium Resort is also an ideal destination for hosting events and conferences. With versatile event spaces and a dedicated team of planners, the resort can accommodate a wide range of functions from corporate meetings to lavish weddings. Event and conference services are tailored to meet specific requirements, ensuring a smooth and successful event. Pricing for event services is customized based on the scope and scale of the event, with packages starting at $5,000.

To enhance the guest experience, the resort offers comprehensive concierge and guest services. These services include but are not limited to, personal shopping, transportation arrangements, tour bookings, and special requests. The concierge team is dedicated to ensuring that every aspect of the guest’s stay is meticulously planned and executed. Prices for concierge services are dependent on the nature of the request, with most basic services being complimentary and more personalized services available at an additional cost.

In summary, EscapeElysium Resort offers a luxurious and immersive experience with a wide range of services designed to cater to the needs of every guest. Whether it’s the comfort of their accommodation, the quality of their dining experiences, the variety of recreational activities, the capability to host significant events, or the attention to detail of their concierge services, guests can expect an unparalleled stay at EscapeElysium Resort.

Promotions Plan

EscapeElysium Resort embarks on a journey to captivate and attract customers through a blend of innovative and traditional promotional methods. At the core of its strategy, online marketing plays a pivotal role, utilizing the power of the internet to reach a broad audience. The resort will leverage social media platforms, search engine optimization (SEO), and email marketing campaigns to connect with potential guests. Social media channels, including Instagram, Facebook, and Twitter, will showcase the resort’s amenities, special events, and exclusive offers, engaging users with visually appealing content and interactive posts.

Moreover, EscapeElysium Resort will deploy targeted ads through Google AdWords and social media platforms, ensuring the resort appears in search results and feeds of users who have shown interest in travel and luxury resorts. This precision in advertising allows the resort to efficiently allocate its marketing budget and increase conversion rates. Email marketing campaigns will complement these efforts, sending personalized offers and newsletters to subscribers, keeping them informed and excited about upcoming opportunities to visit the resort.

Beyond online marketing, EscapeElysium Resort will also incorporate traditional marketing tactics to reach a wider audience. Local partnerships with businesses and organizations in Wichita, KS, will generate buzz and offer mutual promotional benefits. Events hosted at the resort, such as open houses, tastings, and themed parties, will provide firsthand experiences of the luxury and relaxation awaiting guests. Public relations efforts, including press releases and media invitations to special events, will aim to secure coverage in local newspapers, magazines, and TV stations, further elevating the resort’s presence in the community.

Collaborations with influencers and bloggers who specialize in travel and luxury experiences will enhance the resort’s visibility and credibility. By inviting them to stay and share their experiences with their followers, EscapeElysium Resort will tap into new networks of potential guests. Additionally, offering incentives for referrals and positive reviews will encourage satisfied guests to become advocates for the resort, organically spreading the word about their exceptional experiences.

EscapeElysium Resort recognizes the importance of a strong, multi-faceted promotional strategy to attract guests. Through a combination of online marketing, traditional approaches, partnerships, and leveraging the influence of satisfied guests, the resort will establish itself as a premier destination in Wichita, KS. With these efforts, EscapeElysium Resort expects to build a loyal customer base and become a sought-after location for those seeking luxury, relaxation, and unique experiences.

Our Operations Plan details:

• The key day-to-day processes that our business performs to serve our customers
• The key business milestones that our company expects to accomplish as we grow

Key Operational Processes

To ensure the success of EscapeElysium Resort, there are several key day-to-day operational processes that we will perform.

• Customer Check-In and Check-Out: Efficiently manage guest arrivals and departures to ensure a smooth process. Front desk staff can quickly access reservations, assign rooms, and process payments to minimize wait times.
• Housekeeping and Maintenance: Ensure rooms and common areas are clean and well-maintained. Housekeeping staff can conduct daily cleaning, while the maintenance team can address any repair needs promptly to ensure guest comfort and safety.
• Food and Beverage Services: Provide high-quality dining experiences through our on-site restaurants and room service. Kitchen and service staff can prepare and serve meals, manage inventory, and maintain cleanliness and health standards.
• Guest Services and Concierge: Offer personalized services to enhance guest experiences. Concierge staff can assist with bookings, provide information about local attractions, and cater to special guest requests.
• Recreational Facilities Management: Ensure recreational areas such as pools, fitness centers, and spas are clean, safe, and well-staffed. Staff can organize activities and ensure equipment is in good condition for guest use.
• Security and Safety Operations: Maintain a secure environment for guests and staff. Security personnel can monitor the premises, manage access control, and respond to emergencies, while regular safety drills and checks are conducted.
• Financial Management: Handle daily financial transactions, including billing, payments, and budgeting. The finance team can ensure accurate accounting, manage cash flow, and prepare financial reports for management review.
• Marketing and Customer Relations: Engage with guests to gather feedback and manage online presence. Marketing staff can promote special offers, manage social media accounts, and address guest reviews to improve service quality and attract new customers.
• Staff Training and Development: Conduct regular training sessions for staff across all departments to ensure high service standards. Training programs can cover customer service, operational procedures, and emergency response.
• Inventory Management: Keep track of supplies, equipment, and amenities to ensure they are available when needed. Procurement staff can order and restock items efficiently to avoid shortages or excess inventory.

EscapeElysium Resort expects to complete the following milestones in the coming months in order to ensure its success:

• Securing a Prime Location: Successfully negotiate and secure a lease or purchase agreement for a prime location that aligns with the target market’s preferences and accessibility in Wichita, KS.
• Obtaining Necessary Permits and Licenses: Successfully acquire all necessary permits and licenses required for operating a resort, including zoning permits, health and safety certifications, liquor licenses (if applicable), and any other local regulatory requirements.
• Completing Construction and Interior Design: Finalize the construction, remodeling, and interior design of the resort to meet the brand’s standards for luxury and comfort, ensuring all facilities are guest-ready and compliant with safety regulations.
• Hiring and Training Staff: Complete the process of hiring qualified staff for all operational areas of the resort (e.g., guest services, housekeeping, food and beverage, maintenance) and provide comprehensive training to ensure high-quality guest experiences.
• Implementing Marketing and Pre-Launch Campaigns: Develop and implement a strategic marketing plan that includes pre-launch campaigns to generate buzz and excitement about the resort’s opening, targeting both local customers and tourists.
• Soft Launch: Conduct a soft launch to test operations, gather feedback, and make necessary adjustments before the grand opening. This may include inviting a limited number of guests or hosting a private event.
• Grand Opening: Officially launch EscapeElysium Resort with a grand opening event that showcases the resort’s amenities and services, aimed at creating a memorable first impression and attracting media coverage.
• Establishing Strategic Partnerships: Forge partnerships with local businesses, travel agencies, and event planners to drive traffic to the resort and enhance guest experiences through complementary services.
• Reaching $15,000/month in Revenue: Achieve the financial milestone of generating at least $15,000 in monthly revenue, which will be a critical indicator of the resort’s capability to attract and retain customers, as well as manage operational costs effectively.
• Guest Experience Optimization: Continuously gather and analyze guest feedback to improve and refine the guest experience, ensuring high levels of satisfaction and encouraging repeat business and positive word-of-mouth.

EscapeElysium Resort management team, which includes the following members, has the experience and expertise to successfully execute on our business plan:

Vivian Alexander, President

Vivian Alexander brings a wealth of experience to her role as President of EscapeElysium Resort. With a proven track record of success in the hospitality industry, Vivian has demonstrated her ability to lead and grow a resort business effectively. Her previous experience in managing a resort has furnished her with a deep understanding of what it takes to create memorable experiences for guests while ensuring operational efficiency and profitability. Vivian’s leadership skills, combined with her strategic vision and commitment to excellence, make her exceptionally qualified to guide EscapeElysium Resort toward achieving lasting success in the competitive resort market.

EscapeElysium Resort seeks to secure funding to achieve our growth goals and elevate our position in the luxury resort market. These funds will be allocated towards completing our spa and wellness center, enhancing our marketing efforts, and further developing our guest services. Our financial strategy is designed to ensure sustainable growth and profitability, positioning us as a leading destination for luxury travelers.

Financial Statements

Balance sheet.

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Income Statement

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Cash Flow Statement

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Resort Business Plan Template

Published Feb.27, 2018

Updated Sep.14, 2024

By: Noor Muhammad

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Table of Content

Do you want to start resorts business?

Do you want to start your own resort? If yes then you should definitely start it because a resort business can prove extremely profitable and can provide a good return on investment group business plan , provided that you plan and execute it properly. Before starting this venture, you will have to do a thorough research so that you may get to know, how to open a resort. Other than that, you will also have to prepare a comprehensive business plan which will not only help you in startup but will also be useful in deciding your business strategies over the next few years. For your facilitation, we are providing the business plan of a resort startup, ‘Heaven’s Inn.

Executive Summary

2.1 the business.

Heaven’s Inn will be a dream resort located at 10 minutes’ drive from Mitchell’s Cove Beach in Santa Cruz, California.

2.2 Management

Heaven’s Inn will be owned and operated by Anna Jill, who has been associated with various resorts and hotels throughout the United States for the last 10 years. Being experienced in this industry, Anna knows how to start a resort business and make it successful.

2.3 Customers

Our customers will primarily be the tourists visiting Santa Cruz. We will serve them by providing a dream lodging and unparalleled service.

2.4 Target of the Company

Our target is to become the best resort of Santa Cruz within 5 years of our launch.

Company Summary

3.1 company owner.

Heaven’s Inn will be owned and operated by Anna Jill. Anna has served at many senior positions in various resorts and hotels throughout the United States. She is known for her flawless management and sharp business acumen.

3.2 Why the Business is being started

Anna has always wished to create a dream location for tourists and through her venture, she aims to build an out-class resort with the best customer service. Her resort, with its high-end luxurious facilities, will be the dream location for every tourist out there.

3.3 How the Business will be started

You have to consider all startup requirements before you think about how to start your own resort. Anna has procured a beautiful building which was previously used as a hotel for starting her resort. The financial experts have forecasted the following costs for the start-up:

The detailed start-up requirements are as follows:

Services for customers

Before thinking about how to build a resort, you must decide what services will you provide to your customers since the planning of many subsequent things depend on your services. Heaven’s Inn will provide ten 2-bedroom units along with attached washrooms, laundry facilities, fully-equipped kitchens and parking facility. The resort also will offer a common outdoor swimming pool along with various other facilities. Our primary services are as follows:

• 24-hour Room Service
• 24-hour Medical Service
• Outside Swimming Pool
• Café and Lobby Bar
• Concierge Service
• Baby Sitting Service
• Laundry Service
• Laptop and Computer Rental Service
• Conference Meeting and Private Dining Service
• Massage, Manicure and Pedicure Service
• Airport Pick-up and Transfer Service

Marketing Analysis of resorts business

If you don’t know how to make a resort business plan, you can take help from this resort business plan sample. The most important component of effective resorts business plan is its accurate marketing analysis that’s why Anna acquired the services of marketing experts to help her through this phase. It is only after this stage that a good resorts business plan could have been developed. She also went through various resort business plans for getting a hold of the process. After identifying the local market trends in Santa Cruz, the marketing experts and analysts also helped her to select the best site for establishing the resort.

The success or failure of a business totally depends upon its marketing strategy which can only be developed on the basis of accurate marketing analysis. Marketing analysis is a must-do thing before you move on to develop a business plan for hotel and resort because the planning of many subsequent components depends on it. Therefore, it must be considered before developing a business plan for resort development.

5.1 Market Trends

The global resort and hotel industry generate more than $550 billion in revenue as of 2016. The resort and hotel industry is one of the important industries of the United States and has grown annually steadily over the recent years. It generated more than $190 billion in revenue as of 2015. The United States houses some of the world’s most famous city resorts and destinations which contribute significantly to the resorts and hoteling industry of the country. The number of smaller resorts have also increased over the previous years.

5.2 Marketing Segmentation

Our target market is the tourist community that visits Santa Cruz for various purposes. Nearly all of the tourists have sufficient budget for spending on their lodging, therefore, they can easily afford to stay at our resort. Our experts have identified the following type of target audience which can become our future consumers:

Business plan for investors

These three target groups have different purposes for visiting Santa Cruz and hence have different requirements for their lodging. We can target them only after analyzing their requirements during the stay. The detailed analysis of our target audience is as follows:

5.2.1 Recreational Tourists:

The first group comprises of the recreational tourists who have come to Santa Cruz for recreational and adventurous purposes. This category also includes tourists who have come for sporting, skiing or participating in other similar activities. Nearly half of the tourists visit Santa Cruz for recreational purposes, hence this target group will be the biggest consumer of our services and our marketing policy will be specifically built to target them.

5.2.2 Business Tourists:

The second category comprises of the business tourists who visit Santa Cruz for retreats and company outings. Nearly all of the companies located in the United States organize company retreats once or twice a year to increase team building between their employees and to take a break from the hectic and monotonous office routine. Other than lodging, our resort will provide conference meeting rooms for these tourists and other necessities for organizing their work sessions, team meetings, seminars, workshops, and conferences during their stay.

5.2.3 Medical Tourists:

The third category includes those tourists who visit Santa Cruz for medical purposes. This group mostly comprises of patients and senior citizens who need a change in their environment as a part of their medical treatment. These tourists need special attention, special diet and a 24-hour medical service, all of which will be available at our resort. The detailed market analysis of our potential customers is given in the following table:

5.3 Business Target

Our main business targets are:

• To become the best resort of Santa Cruz within 5 years of our launch
• To achieve the net profit margin of $10k per month by the end of the first year, $15k per month by the end of the second year, and $25k per month by the end of the third year
• To balance the initial cost of the startup with earned profits by the end of the first year

5.4 Product Pricing

Our every bedroom unit will be charged at $200 per night and will have following facilities: high definition LCD TV, DVD/VCR, video on demand, video games, premium music channels, high-speed internet, fireplace, fully-equipped kitchenette, king-sized bed and full-sized sleeper sofa.

Sales strategy is an important component of a business plan for small resort . Anna carried out an extensive research about various sales, marketing, and advertising strategies before she moved on to starting a resort business .

6.1 Competitive Analysis

We will have an extremely tough competition ahead of us because Santa Cruz houses many high-class luxury resorts. Still, we hope to stand out due to our competitive rates and exceptional customer service. We will provide all facilities of a luxury resort within the lowest rates in the town. Our second competitive edge will be our unparalleled customer service which will be the best in town. We will treat every customer with utmost respect and make sure that they get more than what they had expected from us.

6.2 Sales Strategy

• We will market and advertise our resort on social and print media.
• We will offer online booking and payment services for facilitating customers.
• We will offer a 25% discount on our services for the first three months of our launch.

6.3 Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Considering our competitive rates and the quality of our services our sales pattern is expected to increase with years. By analyzing our market segmentation strategy, our experts have forecasted the following sales on a yearly basis which are summarized in the column charts:

The detailed information about sales forecast, total unit sales, total sales is given in the following table:

Personnel plan

After you have estimated how much does it cost to build a resort , you will have to prepare a personnel plan to estimate how much cost will be incurred on the salaries of the staff.

7.1 Company Staff

Anna will manage the overall operations and will initially hire following people:

• 1 Accountant for maintaining financial records
• 2 Sales Executives responsible for marketing and discovering new ventures
• 4 Chefs for preparing food
• 15 Service Assistants for undertaking various day-to-day operations
• 10 Cleaners for keeping the resort in a perfectly cleaned shape and undertaking other cleaning tasks, like laundry
• 4 Drivers for Airport pick-up and transfer service
• 2 Masseuse for massage and therapy service
• 1 Technician for undertaking IT-related tasks
• 1 Doctor for providing medical service in case of emergency
• 1 Facility Manager for managing all facilities and equipment of the resort
• 1 Front Desk Officer for acting as a receptionist
• 2 Security Officers

7.2 Average Salary of Employees

Financial Plan

Finally, you will have to prepare a financial plan before thinking about how to start a resort . The Heaven’s Inn financial plan outlines the development of the company over the next three years and is specifically developed to achieve the company’s short-term and long-term objectives.

8.1 Important Assumptions

8.2 Brake-even Analysis

8.3 Projected Profit and Loss

8.3.1 Profit Monthly

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

8.5 Projected Balance Sheet

8.6 Business Ratios

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• Sample Plans

Resort Business Plan

Thinking of starting or expanding your resort business? Here's a practical business plan example and a readymade template that you can refer to while developing your own resort business plan. Start your planning now!!

Resorts today aren’t just places to relax—they’ve become destinations offering unique experiences, whether it’s a peaceful wellness retreat or an adventure-packed getaway. With the global resort industry projected to hit $1.27 billion by 2028, this is then a fantastic time for you if you wish to enter into the business of resorts.

But creating a standout resort takes more than just picking a beautiful location. You’ll need a solid business plan to draw in guests, secure investments, and build long-term success.

So much to do right? No problem, we have got your back.

However, the resort business plan example in this article will help you gain a clearer view of your planning. Let’s begin!

Resort business plan example

Whether you’re starting from scratch or trying to improve upon your current enterprise, a solid business plan will be indispensable in directing your resort endeavor. This real-world business plan sample will inspire your own.

Explore Tranquil Horizons Resort's business plan example to see how you can structure your plan and set the foundation for your resort business.

Executive summary

Tranquil Horizons Resort is a luxury beachfront retreat located at 987 Ocean View Drive, Key West, Florida. Offering a blend of luxury, relaxation, and adventure, the resort features premium accommodations, fine dining, a full-service spa, private beach access, water sports, and wedding services.

Market opportunity

Tranquil Horizons Resort is well-positioned to capitalize on these trends with its comprehensive range of services, commitment to sustainability, and focus on delivering personalized guest experiences.

The resort targets four primary customer segments:

• Romantic getaway seekers
• Families on vacation
• Corporate groups
• International tourists

Competitive advantage

Tranquil Horizons Resort differentiates itself from competitors through several key advantages:

• Right on the beach: The resort is set on a large stretch of secluded, private sands that creates an environment of quiet and exclusivity for guests.
• Amenities: Luxury lodging, fine dining, full-service spa, and a variety of other topics within the resort.
• Dedication to sustainable practices: The resort promises sustainable practices such as renewable energy sources, waste reduction, and community support which speaks volumes for the environmentally aware traveler whose footprint size is always on their minds.
• Customization of guest experience: Special emphasis on one-to-one customized service and services, to make the guest happy so that he gets back.

Financial projections

Tranquil Horizons Resort is projected to achieve steady growth in revenue and profitability over the first three years of operation.

Year 1 projections

• Total revenue: $2,500,000
• Net profit: $800,000

Year 2 projections

• Total revenue: $3,350,000
• Net profit: $1,280,000

Year 3 projections

• Total revenue: $4,200,000
• Net profit: $1,800,000

Funding requirements

The resort seeks an initial funding amount of $2.5 million to cover start-up costs. The funding will be used for:

• Property acquisition: 40%
• Construction and renovation: 30%
• Marketing and pre-opening expenses: 20%
• Initial operating costs: 10%

Company Overview

Business name: Tranquil Horizons Resort

Location: 987 Ocean View Drive, Key West, Florida, 33040

Legal structure: Limited liability company (LLC)

Mission statement

To provide an unparalleled resort experience that combines luxury, relaxation, and adventure, ensuring every guest leaves with unforgettable memories.

Vision statement

To become the premier resort destination in the Florida Keys, known for exceptional service, a stunning location, and a commitment to sustainability.

Location and facilities

The resort spans several acres of lush, tropical landscape, providing a serene and secluded environment for guests to relax and rejuvenate.

The resort features:

• Luxury accommodations
• Fine dining restaurants
• Full-service spa
• Private beach access
• Water sports and recreational activities
• Wedding and event planning services

Unique value proposition

Tranquil Horizons Resort stands apart from other luxury resorts in Florida by offering a unique blend of high-end luxury, personalized service, and a strong commitment to sustainability.

Luxury and comfort

Guests can indulge in a truly exceptional experience with a wide selection of upscale accommodations and premium amenities designed for ultimate comfort and relaxation.

Personalized guest experiences

What sets the resort apart is its focus on personalized service. From the moment guests arrive, the team tailors every detail to meet their preferences, making sure they feel valued throughout their stay.

Commitment to sustainability

Tranquil Horizons takes its responsibility to the environment seriously, using renewable energy, minimizing waste, and supporting local communities—all while maintaining an eco-friendly approach.

Prime beachfront location

Nestled on a private stretch of beach in the stunning Florida Keys, the resort offers a peaceful and secluded getaway where guests can unwind and immerse themselves in nature’s beauty.

Industry analysis

The global luxury resort market has been steadily growing over the past decade, with an increasing number of affluent travelers seeking exclusive and personalized travel experiences. The market size is projected to continue expanding, driven by the following factors:

• Rising disposable income
• Increased focus on experiential travel
• Growth in wellness tourism
• Demand for privacy and exclusivity

Key industry trends

Several key trends are shaping the luxury resort industry:

Sustainability

The world is changing and everyone wants to support eco-friendly practices when they can so more sustainable travel options will be offered. Tourists usually pick out hotels that appear to be extra sustainable, ones that use renewable electricity, and include low or zero waste disposal all combined with supporting local communities.

Technology is also used in premium-class resorts widely these days. Technology like VR tours, online booking systems, smart room controls, and AI-powered concierge services add guests to their benefits list while also ensuring effective operations.

Customization and personalization

Consumers in this category expect to receive services that are tailor-made for their unique needs/preferences.

The gorgeous upscale resorts have taken the lead in putting up legit health and safety guidelines following the pandemic, so you know that it is safe to stay.

Growth opportunities

There are several growth opportunities in the luxury resort market that Tranquil Horizons Resort can use:

Expanding wellness offerings

With the growing demand for wellness tourism, there is an opportunity to expand spa services, fitness programs, and wellness retreats to attract health-conscious travelers.

Developing unique experiences

Creating unique experiences, such as guided eco-tours, private dining under the stars, and cultural immersion programs, can enhance the guest experience and differentiate the resort from competitors.

Improved digital presence

Investing in digital marketing strategies, including SEO, social media, and influencer partnerships, can increase brand visibility and attract a global audience.

Strengthening partnerships

Building strategic partnerships with travel agencies, corporate event planners, and luxury brands can expand the resort’s reach and attract diverse customer segments, including corporate groups and international tourists.

Customer analysis

This section analyzes the key customer segments targeted by Tranquil Horizons Resort, their preferences and behaviors, and the strategies to attract and retain them.

Customer segments

Tranquil Horizons Resort targets the following primary customer segments:

• Couples seeking romantic getaways
• Corporate groups for retreats and conferences

Customer acquisition and retention strategies

Tranquil Horizons Resort uses a combination of targeted marketing strategies and loyalty programs that they use to both acquire and retain these customers, paints an interesting picture:

Digital marketing

Promotion of a brand or product via one or more forms of electronic media, including an SEO-optimized website, social media campaigns, and influencer collaborations that seek to reach prospective clients by age group and region.

Special packages and promotions

Discount codes, last-minute exclusive offers, or a package deal where you include everything from romantic getaway packages for 2 to family vacation deals as well as options available on specific company retreats.

Loyalty programs

Implement a loyalty program to make customers return and increase customer retention.

Partnerships

Forging partnerships with the travel industry as well, corporate event planners, and luxury brands that can help shed light on the destination resort to a broader audience.

Customer feedback and improvement

Collecting event-related feedback constantly to add betterment in services.

Competitive analysis

Tranquil Horizons Resort faces competition from several well-established resorts in the Florida Keys, each offering unique experiences and amenities. The primary competitors include:

1) Ocean Key Resort & Spa

Location: Key West, Florida

Target market: Primarily couples, honeymooners, and luxury travelers looking for a romantic and upscale experience.

Great location: Located in the heart of Key West, this vacation home provides easy access to popular sites including shopping and entertainment.

Reputation and brand recognition: Well-established brand with a strong reputation for luxury and service excellence.

Awesome spa services: The resorts' spas are top tourist hubs where most of the guests opt for wellness treatments.

Lack of privacy: As a result, their central location may lack the romantic seclusion some guests prize for more serene and deluxe getaways.

Space constraints: The resort does not have much more land to expand, limiting the number of additional amenities or units it can add.

Higher price points: As a premium product, the resort's rates are likely to outpace some competitors and potentially preclude more budget-minded travelers.

2) Sunset Key Cottages

Location: Private island off the coast of Key West, Florida

Target market: Luxury travelers, honeymooners, and families seeking privacy and exclusivity.

Privacy and exclusivity: Located on a private island, offering guests a secluded and intimate experience, ideal for those seeking a retreat away from the crowds.

Unique accommodation: Standalone cottages provide a sense of exclusivity and privacy not found in traditional hotel settings.

High guest satisfaction: The resort enjoys high ratings and positive reviews for its service, amenities, and tranquil environment.

Accessibility: The resort is only accessible by a private ferry, which could be inconvenient for some guests and may limit spontaneous visits or last-minute bookings.

Higher operational costs: The logistics of operating on a private island can result in higher operational costs, which may affect pricing and profitability.

Limited amenities: Due to its smaller size and exclusive focus, the resort offers fewer on-site amenities compared to larger competitors.

3) Casa Marina Key West

Target market: Families, corporate groups, and travelers seeking a blend of luxury and historic charm.

Classic beauty: The unique old architecture and history of the resort give it an allure for those who wish to stay true to a classic style that will NEVER go out of fashion!

Sprawling beachfront: The resort has a vast, secluded area of sandy shoreline that will undoubtedly please everyone looking to lounge on the sand or take part in any number of water sports.

The family, couple, and corporate-friendly: The resort will be front-line for families seeking an authentic desert getaway or a romantic retreat, but would also suit group breaks from the office.

Historical property: As an existing resort, it may experience more frequent maintenance and rehabs to retain its place with modern luxury resorts which could limit guest satisfaction.

Less personalized: As a larger resort catering to wide demographics, the personal touch at smaller boutique resorts will be lost.

Competition from newer resorts: Newer resorts with modern amenities and contemporary designs may appeal more to younger, design-conscious travelers.

SWOT analysis of  Tranquil Horizons Resort

Marketing plan

The strategy capitalizes on the resort's distinctive selling points, such as its exceptional beachfront position, premium facilities, customized guest services, and dedication to eco-friendliness.

Marketing objectives

• Increase brand awareness
• Drive direct bookings
• Improved guest engagement
• Target niche markets

Marketing strategies and tactics

Seo-optimized website.

Develop a visually stunning, user-friendly website that is fully optimized for search engines. The website will feature high-quality images, virtual tours, and detailed information about the resort’s offerings.

Content marketing

Create and regularly update a blog on the resort’s website with engaging content related to travel, wellness, romantic getaways, and family vacations.

Social media marketing

Utilize social media platforms, including Instagram, Facebook, Pinterest, and Twitter, to engage with potential guests and showcase the resort’s amenities, experiences, and stunning location.

Email marketing

Build and maintain an email list of potential and past guests to share personalized content, exclusive offers, and updates about the resort.

Paid digital advertising

Run targeted online ads using Google Ads and social media platforms to reach specific demographics and geographic locations.

Operations plan

The resort's operations are designed to provide a superior guest experience by delivering personalized service, maintaining facilities, and ensuring the safety and comfort of all guests.

Key operational areas

Front desk and guest services

Housekeeping and maintenance, food and beverage, spa and wellness, daily operations.

• Check-in and check-out: The front desk team manages guest arrivals and departures, ensuring a smooth check-in and check-out process.
• Concierge services: The concierge team assists guests with various requests, such as booking excursions, making dinner reservations, arranging transportation, and providing local information.
• Guest relations: The guest services team is responsible for addressing guest inquiries, resolving issues promptly, and ensuring overall guest satisfaction throughout their stay.
• Daily housekeeping

The housekeeping team is responsible for cleaning and maintaining guest rooms and common areas.

• Turn-down service

Housekeeping provides an evening turn-down service for guests, including tidying rooms, refreshing towels, and adding special touches such as chocolates or flowers.

• Maintenance

The maintenance team handles routine repairs, preventive maintenance, and emergency fixes to ensure all facilities, equipment, and guest accommodations are in top condition. This includes HVAC systems, plumbing, electrical systems, and landscaping.

• Restaurant operations

The food and beverage team manages the daily operations of the resort’s fine dining restaurant, casual cafe, and in-room dining services. This includes meal preparation, service delivery, inventory management, and quality control.

• Menu development and seasonal offerings

The Executive Chef oversees menu development, incorporating local ingredients and seasonal specialties to provide a diverse dining experience. The team also coordinates themed dining events and special promotions.

• Beverage service

The resort’s bar and lounge staff provide beverage services, including craft cocktails, fine wines, and specialty drinks, ensuring a memorable experience for guests.

• Spa treatments and services

The spa team offers a range of treatments, such as massages, facials, body wraps, and wellness programs. The Spa and Wellness Director ensures all services are delivered with a high level of expertise and professionalism.

• Wellness programs

The resort provides wellness programs, including yoga classes, meditation sessions, and fitness training, catering to guests seeking relaxation and well-being.

Staffing requirements

• Front desk agents and concierge staff
• Housekeeping and maintenance staff
• Food and beverage staff (Chefs, Servers, Bartenders)
• Spa therapists and wellness Instructors
• Recreation and activities coordinators
• Event planners and coordinators
• Administrative and support staff (Reservations, Accounting, HR)

Supplier and vendor management

The resort maintains relationships with a network of suppliers and vendors to ensure a consistent supply of high-quality goods and services. Key supplier categories include:

• Food and beverage suppliers: Local farms, seafood providers, and specialty food suppliers for fresh and sustainable ingredients.
• Spa and wellness suppliers: Luxury skincare brands and wellness product suppliers for spa treatments and retail sales.
• Maintenance and equipment suppliers: Vendors providing maintenance supplies, cleaning products, and recreational equipment.
• Event and decor suppliers: Florists, lighting companies, and audiovisual providers for weddings and events.

Management team

Tranquil Horizons Resort is established as a Limited Liability Company (LLC). The resort is privately owned by Rowan Callaway.

Key management team

Rowan Callaway (Owner/General Manager)

Oversees overall leadership and strategic vision, with extensive hospitality experience. Manages operations, finances, and long-term planning.

Seraphina Hale (Director of Operations)

Ensures smooth daily operations and high service standards, coordinating between departments and enhancing guest satisfaction.

Declan Hayes (Marketing Director)

Leads marketing efforts, focusing on brand development, digital strategies, and public relations to boost visibility and attract global clientele.

Isla Beaumont (Director of Guest Services)

Manages guest services including concierge and housekeeping, ensuring memorable stays and personalized service.

Everett Pierce (Executive Chef)

Oversees culinary operations, creating innovative menus and maintaining high food quality and presentation standards.

Zara Quinn (Spa and Wellness Director)

Manages the spa and wellness center, offering luxury treatments and ensuring a serene, rejuvenating experience.

Financial Plan for Tranquil Horizons Resort

• Cash flow statement

This provides the details of cash inflows and outflows from operating, investing, and financing activities over the first three years.

Profit and loss (P&L) statement

The P&L statement summarizes the resort's revenues, costs, and expenses during the first three years, providing an overview of the profitability.

Download the resort business plan template

Planning to launch your resort business? Our resort business plan template PDF  is designed to support you.

Created with the resort industry in mind, this template offers clear guidance and practical examples to help you develop a detailed and effective business plan.

We hope this sample business plan assists you in crafting a polished and professional plan for your resort business. If you're still unsure about what to include, consider using a business plan creator .

This tool simplifies the process, enabling you to develop a well-structured and effective business plan with ease. Just input some key details, and the AI will generate a comprehensive and compelling business plan for your resort in a jiffy.

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Frequently Asked Questions

Why is a business plan important for a resort?

A business plan is essential for a resort as it serves as a roadmap for the business's success. It helps you define your vision, set clear objectives, and outline strategies to attract guests, manage operations, and achieve financial stability. Furthermore, a well-structured business plan helps in securing funding and attracting investors.

What should be included in a resort business plan?

A resort business plan should include the following key sections:

• Executive summary: An overview of your resort concept, vision, and goals.
• Market analysis: An assessment of the target market, competition, and industry trends.
• Marketing and sales strategy: Plans to promote your resort and attract guests.
• Operations plan: Details on daily operations, staffing, and services offered.
• Financial plan: Projections for revenue, expenses, and profitability.
• Risk management: Identification of potential risks and mitigation strategies.

How do you get funding for your resort business?

Securing funding for a resort business typically involves a combination of personal savings, loans, and investments. You can approach banks for business loans, pitch to venture capitalists or angel investors, or explore crowdfunding platforms. A strong business plan that outlines your resort's potential profitability and growth prospects helps convince lenders and investors to support your venture.

What financial documents are essential in a resort business plan?

The financial section of your resort business plan should include:

• Income statement
• Balance sheet
• Break-even analysis

As the founder and CEO of Upmetrics, Vinay Kevadiya has over 12 years of experience in business planning. He provides valuable insights to help entrepreneurs build and manage successful business plans.

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Resort Business Plan Template

In today’s fast-paced world, the resort industry has emerged as a thriving sector, catering to the ever-growing demand for leisure and vacation experiences. Resorts offer a wide range of amenities and activities, providing guests with a luxurious and rejuvenating getaway from their daily routines. However, starting and running a successful resort requires careful planning and strategic decision-making.

This article aims to provide an insightful overview of a resort business plan, highlighting its significance in the competitive marketplace. Whether you’re an entrepreneur looking to launch a new resort or an existing resort owner seeking to enhance your operations, a well-developed business plan serves as a roadmap for success. By analyzing various aspects such as market trends, target demographics, marketing strategies, financial projections, and operational considerations, a comprehensive resort business plan sets the foundation for sustainable growth and profitability.

Executive Summary

The executive summary of a resort business plan serves as a concise snapshot of the entire plan, providing key stakeholders with a quick understanding of the business concept, objectives, and strategies. It outlines the core elements of the plan, including financial projections, marketing strategies, and operational goals. The executive summary serves as an important tool for investors, lenders, and potential partners who want to grasp the resort’s potential before delving into the detailed plan. It should showcase the resort’s unique selling proposition, market positioning, and the expected financial returns, capturing the attention and interest of potential stakeholders.

Business Description

The business description section of a resort business plan delves into the heart of the venture, providing a detailed overview of the resort’s vision, mission, and core values. It articulates the purpose of the resort, highlighting the experiences and benefits it aims to offer to its target market. This section also describes the resort’s target market and customer profile, presenting a clear understanding of the demographic, psychographic, and behavioral characteristics of the desired clientele.

Moreover, the business description outlines the resort’s unique selling proposition and competitive advantage. It identifies the factors that differentiate the resort from its competitors, such as its location, architectural design, amenities, service quality, or sustainability initiatives. This section also presents an overview of the resort’s facilities and amenities, showcasing the range of offerings that make it an attractive destination for travelers seeking relaxation, adventure, or entertainment.

Additionally, the business description highlights the legal structure and ownership details of the resort. It specifies whether the resort operates as a sole proprietorship, partnership, corporation, or any other legal entity, and provides relevant information regarding ownership distribution, board of directors, and key stakeholders.

By effectively conveying the resort’s vision, target market, unique value proposition, and legal structure, the business description sets the stage for the comprehensive analysis and strategies that follow in the rest of the business plan.

Market Analysis

The market analysis section of the resort business plan dives into a comprehensive evaluation of the resort industry and its dynamics. It provides a clear understanding of the current state of the market, including its size, growth trends, and key drivers. This analysis helps identify opportunities, challenges, and potential risks that the resort may face in the competitive landscape.

This section includes an in-depth analysis of the target market, considering demographics, psychographics, and behavioral patterns of the desired customer base. It outlines the specific characteristics of the target market, such as age, income level, geographic location, travel preferences, and interests. Additionally, it explores market segmentation and identifies niche markets that the resort can effectively cater to.

Furthermore, the market analysis evaluates the competitive landscape by identifying and analyzing key competitors. This includes assessing their strengths, weaknesses, market share, pricing strategies, and unique selling propositions. By understanding the competitive environment, the resort can identify areas of differentiation and develop strategies to gain a competitive edge.

Lastly, the market analysis section examines market trends, including emerging consumer preferences, technological advancements, and regulatory changes. By staying abreast of industry trends, the resort can adapt its offerings, marketing strategies, and operational practices to meet evolving customer demands.

Marketing and Sales Strategy

The marketing and sales strategy section outlines the resort’s approach to promoting its brand, attracting customers, and generating revenue. It defines the resort’s brand identity and positioning, highlighting the unique value proposition that sets it apart from competitors. This section also includes the resort’s marketing objectives and goals, ensuring alignment with the overall business objectives.

The marketing and sales strategy delineates the target market segments that the resort will focus on, along with the specific marketing channels and tactics to reach those segments. It includes a comprehensive marketing plan that outlines online and offline marketing activities, such as social media marketing, search engine optimization, content marketing, traditional advertising, public relations, and partnerships.

Additionally, the strategy addresses pricing strategies, taking into account market demand, competition, and the resort’s cost structure. It also encompasses revenue generation techniques, including upselling, cross-selling, package deals, and ancillary services.

Furthermore, the marketing and sales strategy defines customer relationship management practices and outlines strategies for customer retention, loyalty programs, and guest satisfaction measurement. It emphasizes the importance of providing exceptional customer service and experiences to foster positive word-of-mouth and repeat business.

Operations and Management

The operations and management section of the resort business plan outlines the organizational structure, key management personnel, and the operational processes necessary for smooth and efficient resort operations.

This section defines the roles and responsibilities of the management team, highlighting their relevant experience and expertise. It identifies the key decision-makers and their contributions to the overall success of the resort. It also outlines the staffing requirements and recruitment strategies for hiring skilled and competent employees across various departments.

Moreover, the operations and management section provides an overview of the resort’s operational processes, including front desk operations, housekeeping, maintenance, food and beverage services, and recreational activities. It emphasizes the importance of maintaining high-quality standards and efficient workflow to deliver exceptional guest experiences.

Additionally, this section addresses quality control measures, such as employee training programs, standard operating procedures, and regular performance evaluations. It also discusses the resort’s customer service policies, ensuring that the staff is well-equipped to handle guest inquiries, complaints, and feedback.

Furthermore, the operations and management section highlights the technology and systems necessary for efficient resort management. This includes property management systems, reservation systems, inventory management, and security systems.

By addressing the organizational structure, management team, operational processes, and technology infrastructure, this section ensures that the resort is well-prepared to deliver exceptional service and operational efficiency.

Financial Plan

The financial plan section of the resort business plan provides a comprehensive analysis of the financial aspects of the venture. It includes projections, budgets, and financial strategies that ensure the resort’s profitability and sustainability.

This section starts with an overview of the start-up costs and initial investment requirements. It outlines the expenses associated with land acquisition, construction or renovation, permits and licenses, equipment purchase, staffing, marketing, and other operational needs. Additionally, it includes details of any external financing sources, such as loans or investments, and their terms.

The financial plan also includes revenue forecasts and sales projections. It estimates the expected revenue based on anticipated occupancy rates, average daily rates, and other revenue streams, such as food and beverage, spa services, and recreational activities. It considers seasonal variations and market trends to develop a realistic revenue projection.

Moreover, the financial plan includes a break-even analysis, which determines the point at which the resort’s revenue covers all its costs and expenses. It helps in assessing the viability and sustainability of the business model.

Furthermore, the financial plan allocates budgets for various functional areas, such as marketing, operations, human resources, and maintenance. It ensures proper financial management by monitoring and controlling expenses and optimizing resource allocation.

Lastly, the financial plan addresses financing options and capital acquisition strategies. It explores possibilities for additional funding, refinancing, or strategic partnerships to support the resort’s growth and expansion plans.

Risk Analysis

The risk analysis section of the resort business plan identifies and evaluates potential risks and challenges that may impact the resort’s operations and profitability. By proactively assessing risks, the resort can develop effective strategies to mitigate or minimize their impact.

This section begins with a comprehensive risk assessment, considering both internal and external factors. Internal risks may include inadequate staff training, operational inefficiencies, or equipment breakdowns, while external risks can range from economic downturns and natural disasters to regulatory changes and reputational risks.

Each identified risk is analyzed for its potential impact on the resort’s operations and financial performance. A risk probability and impact matrix may be used to prioritize risks based on their likelihood and severity.

Once risks are identified and assessed, the risk analysis section outlines specific strategies and contingency plans to address each risk. It may include developing alternative suppliers, implementing disaster recovery plans, securing appropriate insurance coverage, or diversifying revenue streams.

Furthermore, the risk analysis section may discuss legal considerations and compliance requirements relevant to the resort’s operations. It ensures that the resort adheres to all applicable laws and regulations to mitigate legal risks and maintain a positive reputation.

Implementation Timeline

The implementation timeline section of the resort business plan outlines the key activities and milestones necessary to launch and scale the resort. It provides a roadmap for the phased approach to developing the resort and achieving specific objectives within defined timeframes.

This section begins with a high-level overview of the major stages of development, such as land acquisition, construction, interior design, staff recruitment, pre-opening marketing, and operational launch. It specifies the estimated duration for each stage.

Next, the implementation timeline breaks down each stage into specific tasks and activities. It assigns responsibilities, sets deadlines, and defines dependencies between activities. This ensures a well-structured and coordinated approach to the resort’s development.

Additionally, the implementation timeline may include milestones related to financial achievements, such as securing funding, reaching target occupancy rates, or achieving profitability. It provides a clear timeline for evaluating the progress and success of the resort’s operations.

The implementation timeline should also consider potential challenges or delays that may impact the project’s timeline. It allows for contingencies and adjustments to ensure a realistic and achievable plan.

By providing a detailed implementation timeline, the resort can effectively manage resources, monitor progress, and ensure timely completion of key activities, leading to a successful launch and operation of the resort.

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A Comprehensive Guide: Crafting a Business Plan for a Resort Business

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Launching a successful resort business requires meticulous planning and preparation. Before embarking on the business plan, entrepreneurs must navigate a critical 9-step checklist to ensure their venture has the best chance of thriving. From conducting thorough market research to securing necessary funding , this comprehensive guide outlines the essential steps to lay the groundwork for a prosperous resort enterprise.

Steps Prior To Business Plan Writing

Conduct Thorough Market Research and Analysis

Before embarking on the journey of creating a comprehensive business plan for your resort, it is crucial to conduct a thorough market research and analysis. This critical step lays the foundation for a well-informed and strategically sound plan that addresses the needs and preferences of your target audience.

The resort industry is highly competitive, and understanding the market dynamics is essential for identifying unique opportunities and potential challenges. By conducting a comprehensive market analysis, you can gain valuable insights into industry trends, customer demographics, and the competitive landscape.

• Analyze industry reports and market data to understand the current state of the resort market, including growth rates, emerging trends, and evolving customer preferences.
• Identify your target audience by examining factors such as age, income, travel habits, and preferred amenities and activities.
• Assess the competitive landscape by researching existing resorts in your target market, analyzing their offerings, pricing, and unique selling propositions.

One of the key aspects of market research for a resort is understanding the potential customer base and their preferences. According to a recent industry report, the global resort market is expected to grow at a CAGR of 5.1% from 2021 to 2028 , driven by the increasing demand for personalized vacation experiences and the growing popularity of wellness-focused travel.

Furthermore, a study by the Travel Industry Association found that 62% of travelers prefer resorts that offer a wide range of activities and amenities , including spa services, outdoor adventures, and cultural experiences. By aligning your resort's offerings with these evolving customer preferences, you can position your business to capture a larger share of the market.

In addition to understanding the target audience, it is essential to evaluate the competitive landscape. A thorough analysis of existing resorts in your target market can reveal their strengths, weaknesses, and unique selling propositions. This information can help you identify gaps in the market and develop a strategy to differentiate your resort from the competition.

• Analyze the pricing strategies, amenities, and marketing approaches of your competitors to identify opportunities for your resort to stand out.
• Assess the potential for growth and expansion in your target market, considering factors such as population growth, tourism trends, and economic indicators.
• Gather data on the occupancy rates, revenue per available room (RevPAR), and customer satisfaction levels of your competitors to benchmark your own performance targets.

By conducting a comprehensive market research and analysis, you can develop a deep understanding of the resort industry, your target audience, and the competitive landscape. This knowledge will be invaluable in shaping the strategic direction of your resort business plan, ensuring that your offerings align with the evolving needs and preferences of your customers.

Identify Target Audience and Their Preferences

Identifying the target audience and understanding their preferences is a crucial step in developing a successful business plan for a resort. By clearly defining the demographic, psychographic, and behavioral characteristics of your ideal customers, you can tailor your resort offerings, marketing strategies, and overall business model to meet their specific needs and desires.

For the Tranquil Escape Resorts concept, the target audience can be broadly categorized as individuals, families, and corporate groups seeking personalized vacation experiences that go beyond the typical resort stay. Within this broad segment, it is essential to delve deeper and identify the specific preferences and characteristics of your target customers.

According to industry research, the fastest-growing segment in the resort industry is the experiential traveler , who is typically between the ages of 25 and 45 , with a higher disposable income and a strong interest in activities and experiences that enhance their overall well-being and personal growth. These travelers are often drawn to resorts that offer a unique blend of wellness, adventure, and cultural immersion.

• Conduct targeted surveys and focus groups to gain a deeper understanding of your target audience's preferences, pain points, and motivations for choosing a resort vacation.
• Analyze demographic data, such as age, income, education, and family status, to refine your target customer profiles.
• Investigate psychographic factors, such as values, interests, and lifestyle preferences, to better align your resort offerings with your target audience's desires.

In addition to the experiential traveler segment, Tranquil Escape Resorts should also consider targeting corporate groups and families seeking a unique and rejuvenating retreat. Corporate groups may be interested in the resort's wellness and team-building activities, while families may be drawn to the diverse range of adventure and cultural experiences available.

By thoroughly understanding the target audience and their preferences, Tranquil Escape Resorts can develop a compelling value proposition and tailor its offerings to meet the specific needs of its customers. This deep understanding of the target market will be a key foundation for the resort's business plan and overall strategic direction.

Determine Unique Selling Proposition and Competitive Advantages

As you embark on crafting the business plan for your resort , a critical step is to clearly define your unique selling proposition (USP) and identify the key competitive advantages that will set your resort apart in the market. This strategic exercise will not only guide your overall business strategy but also serve as the foundation for your marketing and positioning efforts.

To determine your resort's USP, begin by conducting a thorough market research to understand the prevailing trends, customer preferences, and the competitive landscape within the resort industry. Analyze the offerings and positioning of your closest competitors, and identify the gaps or unmet needs in the market that your resort can uniquely address.

• Leverage industry reports, customer surveys, and market data to gain a comprehensive understanding of the resort market and its dynamics.
• Carefully examine the unique features, amenities, and experiences that your competitors are providing to their guests, and determine how your resort can differentiate itself.
• Consider factors such as location, theme, service quality, sustainability practices, or specialized offerings that can contribute to your resort's distinctive appeal.

Once you have a clear understanding of your target market and the competitive landscape, you can begin to define your resort's unique selling proposition . Your USP should highlight the specific benefits, experiences, or value that your resort will deliver to your guests, setting it apart from the competition. This could be anything from a one-of-a-kind location and personalized service to a focus on wellness, adventure, or cultural immersion.

In addition to your USP, it is essential to identify the competitive advantages that your resort will leverage to attract and retain guests. These advantages may include factors such as superior amenities, exclusive partnerships, innovative sustainability initiatives, or a highly skilled and experienced management team . By clearly articulating these competitive advantages in your business plan, you can demonstrate the resort's ability to thrive in the market and provide a compelling value proposition to potential investors, partners, and customers.

• Conduct a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to assess your resort's competitive position and identify areas of differentiation.
• Explore opportunities to collaborate with local businesses, cultural institutions, or adventure providers to offer unique experiences that your competitors cannot easily replicate.
• Emphasize the resort's commitment to sustainability, environmental stewardship, and community engagement as a key competitive advantage in today's eco-conscious travel market.

By clearly defining your resort's unique selling proposition and competitive advantages, you will be able to craft a compelling and differentiated value proposition that will resonate with your target audience. This strategic foundation will not only guide the development of your business plan but also serve as a guiding principle for all aspects of your resort's operations and marketing efforts.

Assess financial requirements and potential revenue streams

Developing a comprehensive understanding of the financial aspects of your resort business is a crucial step in the pre-writing phase of your business plan. This involves accurately assessing the capital and operational expenses required to establish and maintain the resort, as well as identifying potential revenue streams that will drive the financial viability of your venture.

To assess the financial requirements for your resort, you will need to carefully evaluate the costs associated with land acquisition or leasing, construction or renovation, equipment and furnishings, staffing, marketing, and ongoing operational expenses. According to industry data, the average cost to build a new resort property can range from $200,000 to $500,000 per key, depending on the location, amenities, and level of luxury. Additionally, you should account for pre-opening expenses, such as feasibility studies, legal fees, and initial marketing campaigns.

Once you have a clear picture of the financial requirements, the next step is to identify the potential revenue streams that will sustain your resort's operations and profitability. This includes analyzing factors such as average daily room rates, occupancy rates, food and beverage sales, spa and activity revenues, and ancillary services. Industry benchmarks suggest that successful resorts typically achieve an average daily rate (ADR) of $300 to $500 and an occupancy rate of 60% to 80%.

• Conduct a thorough market analysis to understand the pricing and demand dynamics in your target market.
• Explore opportunities for revenue diversification, such as offering unique packages, hosting events, or providing wellness and recreational programs.
• Carefully evaluate the potential impact of seasonality on your resort's revenue streams and develop strategies to mitigate fluctuations.

By meticulously assessing the financial requirements and potential revenue streams for your resort, you can develop a robust financial plan that outlines the capital needed for startup, the projected operating costs, and the expected returns on investment. This information will be crucial in securing the necessary funding and investments to bring your resort business to fruition.

Investigate Legal and Regulatory Requirements for the Resort

Establishing a successful resort business requires a thorough understanding of the legal and regulatory environment in which it will operate. Before crafting a comprehensive business plan, it is crucial to investigate the various legal and regulatory requirements that will impact the development, operations, and management of the resort.

One of the key considerations is the zoning and permitting requirements for the intended resort location. Depending on the jurisdiction, the resort may need to obtain specific permits for construction, land use, and operations. This can include obtaining approvals from local authorities, such as city planning departments or environmental agencies, to ensure compliance with building codes, land use regulations, and environmental regulations.

Additionally, resorts must comply with a range of federal, state, and local laws and regulations governing the hospitality industry. This can include obtaining business licenses, liquor licenses, food service permits, and health and safety certifications. Failure to adhere to these requirements can result in significant legal and financial consequences, potentially jeopardizing the success of the resort venture.

Another important aspect to consider is the labor and employment laws that will apply to the resort's workforce. This includes understanding requirements related to minimum wage, overtime pay, benefits, and employee safety standards. Proper planning and adherence to these regulations can help ensure a positive and compliant work environment for the resort's staff.

Resort operators must also be aware of any zoning or land use restrictions that may impact the planned activities, amenities, and overall operations of the resort. Certain activities, such as water sports, outdoor recreation, or event hosting, may require additional permits or approvals to ensure compliance with local regulations.

• Consult with local authorities and legal experts to fully understand the zoning, permitting, and regulatory requirements for the intended resort location.
• Familiarize yourself with federal, state, and local laws governing the hospitality industry, including licensing, food service, and employment regulations.
• Allocate sufficient time and resources to navigate the legal and regulatory landscape to ensure a smooth and compliant resort development and operation.

By thoroughly investigating the legal and regulatory requirements for the resort, entrepreneurs can develop a comprehensive business plan that addresses these critical considerations and minimizes potential risks. This proactive approach can help ensure the resort's long-term success and compliance with all applicable laws and regulations.

Evaluate Potential Locations and Site Selection Criteria

Selecting the right location is a critical step in the development of a successful resort business. The location not only impacts the overall customer experience but also plays a crucial role in the resort's operational efficiency, financial viability, and long-term sustainability. As you embark on the process of evaluating potential locations for your Tranquil Escape Resorts, it's essential to consider a comprehensive set of site selection criteria.

One of the primary factors to evaluate is the accessibility and connectivity of the proposed location. Assess the ease of access for your target customers, whether by air, road, or other modes of transportation. Proximity to major transportation hubs, such as airports and highways, can significantly enhance the resort's appeal and convenience for guests.

Another crucial consideration is the natural and environmental attributes of the site. Tranquil Escape Resorts aims to provide a unique blend of wellness, adventure, and cultural experiences, so the location should offer a harmonious blend of natural beauty, diverse landscapes, and opportunities for outdoor activities. Factors such as climate, terrain, proximity to beaches, forests, or other natural attractions should be carefully evaluated.

• Leverage geographic information systems (GIS) and satellite imagery to conduct a thorough analysis of potential sites and their natural features.
• Consult with local authorities and environmental agencies to understand any regulatory or zoning restrictions that may impact the development of the resort.

The infrastructure and amenities available at the proposed location are also essential considerations. Assess the quality and capacity of utilities (water, electricity, sewage), telecommunications, and other essential services that will support the resort's operations. Additionally, consider the availability of complementary amenities, such as shopping, dining, and entertainment options, which can enhance the overall guest experience.

Furthermore, it's crucial to evaluate the demographic and socioeconomic characteristics of the surrounding area. Understand the target market's preferences, spending patterns, and leisure activities to ensure the resort's offerings align with their needs and expectations. Analyze factors such as population density, income levels, and tourism trends in the region to gauge the potential demand for your resort.

• Conduct market research and surveys to gather insights on your target customers' preferred vacation destinations and the factors that influence their decision-making.
• Consult with local tourism boards and industry experts to gain a deeper understanding of the competitive landscape and the unique selling points of different locations.

Finally, consider the economic and regulatory environment of the potential locations. Assess the local and regional government's support for tourism development, as well as any tax incentives, subsidies, or other financial incentives that may be available. Additionally, review the local laws, regulations, and zoning requirements to ensure compliance and minimize any potential legal or operational barriers.

By carefully evaluating these key site selection criteria, you can identify the most suitable location for your Tranquil Escape Resorts, ensuring that the resort's design, amenities, and operations align with the needs and preferences of your target market, while also optimizing for long-term financial viability and sustainability.

Develop a Comprehensive Operations and Management Plan

Crafting a robust operations and management plan is a critical step in developing a comprehensive business plan for your resort. This plan serves as the blueprint for efficiently running your resort, ensuring seamless day-to-day operations and long-term sustainability. By meticulously outlining your operational strategies and management structure, you can instill confidence in potential investors and demonstrate your ability to execute your vision.

One of the key elements of your operations and management plan should be a detailed description of your resort's facilities and amenities. This includes the number and types of guest rooms, dining options, recreational activities, spa services, and any other unique features that will appeal to your target market. Additionally, you should outline your plans for maintaining and upgrading these facilities to ensure a consistently high-quality guest experience.

Another crucial aspect of your operations and management plan is the staffing and organizational structure. You should clearly define the roles and responsibilities of each department, from front-office and housekeeping to food and beverage, and spa operations. Additionally, you should outline your plans for recruiting, training, and retaining a skilled and experienced workforce that can deliver exceptional customer service.

• Tip: Consider implementing a cross-training program to ensure that your staff can seamlessly cover for one another during peak seasons or unexpected absences, ensuring a consistently high level of service.

Your operations and management plan should also address the logistics of running your resort, such as inventory management, procurement processes, and supply chain optimization. By streamlining these operational aspects, you can enhance efficiency, reduce costs, and ensure a reliable flow of resources to support your guest experience.

Additionally, your plan should outline your approach to safety and security, including measures for emergency preparedness, guest and employee safety, and environmental sustainability. These considerations demonstrate your commitment to providing a safe and responsible vacation experience for your guests.

To further strengthen your operations and management plan, you should incorporate key performance indicators (KPIs) and benchmarking against industry standards. This will allow you to continuously monitor and optimize your resort's performance, ensuring you remain competitive and adaptable in the ever-evolving resort industry.

• Tip: Consider implementing a robust revenue management system to optimize room rates, occupancy, and overall financial performance based on market demand and seasonal fluctuations.

By developing a comprehensive operations and management plan, you can instill confidence in potential investors, demonstrate your ability to execute your vision, and position your resort for long-term success. This plan should be a dynamic, living document that evolves alongside your business, allowing you to adapt to changing market conditions and guest preferences.

Assemble a Skilled and Experienced Management Team

Assembling a skilled and experienced management team is a critical step in the development of a successful resort business plan. The resort industry is highly competitive, and having the right leadership in place can make all the difference in driving the business towards its goals.

When building the management team for your resort, it's essential to seek out individuals with a proven track record in the hospitality industry. According to industry data, over 70% of successful resort operators have at least 10 years of prior experience in the field . This level of expertise ensures that your team can navigate the complexities of resort operations, from managing guest services and amenities to overseeing financial planning and marketing strategies.

In addition to industry experience, it's important to look for candidates who possess a diverse set of skills and expertise. A well-rounded management team should include professionals with backgrounds in areas such as hotel management, food and beverage operations, spa and wellness services, event planning, and human resources . This breadth of knowledge will enable your resort to deliver a seamless and exceptional experience for guests.

• Consider recruiting executives with previous experience in running luxury or boutique resorts, as they can bring valuable insights and best practices to your business.
• Prioritize candidates who have a strong understanding of the local market and can leverage their connections to forge strategic partnerships and drive growth.
• Ensure that your management team includes individuals with expertise in financial planning and analysis, as this will be crucial for securing funding and maintaining financial stability.

Ultimately, the success of your resort business plan hinges on the strength of your management team. By assembling a group of seasoned professionals with diverse skill sets and a shared vision for the resort, you can position your business for long-term success and create a truly exceptional guest experience.

Secure Necessary Funding and Investment Sources

Securing the necessary funding and investment sources is a critical step in the resort business planning process. Establishing a strong financial foundation is essential to bringing your resort vision to life and ensuring long-term success. This phase of the planning process involves thoroughly assessing your financial requirements, identifying potential funding sources, and crafting a compelling investment proposition.

Begin by estimating the total capital required to develop and operate your resort. This includes, but is not limited to, land acquisition, construction, equipment, staffing, marketing, and ongoing operational expenses. According to industry data, the average capital investment for a new resort development ranges from $ 50 million to $ 150 million , depending on the scale and amenities of the project. Carefully analyze these financial projections to ensure the viability of your resort business model.

• Utilize financial modeling tools to create detailed cash flow projections, revenue forecasts, and break-even analyses to validate the financial feasibility of your resort concept.
• Consult with industry experts, financial advisors, and accountants to ensure your financial assumptions and estimates are accurate and comprehensive.

With a clear understanding of your financial requirements, you can then begin to explore various funding sources. Common resort financing options include equity investments, commercial loans, government grants or incentives, and crowdfunding platforms, among others. Carefully evaluate each option, considering factors such as interest rates, repayment terms, and the level of control or ownership you are willing to relinquish.

When seeking investment, it is essential to present a compelling and well-researched business plan that highlights the unique value proposition of your resort, the target market, competitive advantages, and the potential for strong financial returns. Studies show that resorts with a well-articulated business plan are 40% more likely to secure funding from investors compared to those without a comprehensive plan. Tailor your pitch to the specific interests and investment criteria of each potential funding source to increase your chances of success.

• Leverage your network to connect with experienced resort investors, venture capitalists, or angel investors who may be interested in your project.
• Explore government-backed financing programs, such as Small Business Administration (SBA) loans or economic development incentives, which can provide favorable terms and access to capital.

Securing the necessary funding and investment sources is a critical milestone in the resort business planning process. By thoroughly assessing your financial requirements, identifying and evaluating funding options, and presenting a compelling investment proposition, you can position your resort for long-term success and growth.

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Resort Hotel Ski Lodge Business Plan

Start your own resort hotel ski lodge business plan

Silver Bear Lodge

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

The Silver Bear Lodge is located three blocks from Crest Lake Village, mid-mountain at Bear Valley Resort and on the free shuttle system. Located in the recently expanded Crest Canyon area, Silver Bear Lodge will offer customers 12 two-bedroom units with underground parking, fully-equipped kitchens, laundry facilities and stone fireplaces. Silver Bear Lodge also will offer a common-area outdoor hot tub as well as a on-site store and on-site front desk service.

Each year, over 150,000 skiers and nature lovers visit the Bear Valley Resort area. On average, visitors spend over $250 million, annually, for lodging, food, and recreational activities at Bear Valley Resort.  

Marty Snyderman and Luke Roth, co-owners of the Silver Bear Lodge, will operate the lodge as a ski resort during the months of November to April.  During the Spring and Summer months (May to August), the Silver Bear Lodge will operate as a summer resort. The lodge will be closed during the months of September and October.

1.1 Objectives

The objectives of the Silver Bear Lodge for the first three years of operation include:

• Assembling an experienced and effective staff.

1.2 Mission

The mission of Silver Bear Lodge is to become the number one lodge of choice with visitors to Bear Valley Resort.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

The Silver Bear Lodge, located in the recently opened Crest Canyon area, has 12 two-bedroom units with underground parking, fully-equipped kitchens, laundry facilities and stone fireplaces. Silver Bear Lodge also has a common-area outdoor hot tub as well as an on-site store and on-site front desk service.

2.1 Company Ownership

Marty Snyderman and Luke Roth are co-owners of the Silver Bear Lodge.

2.2 Start-up Summary

Marty Snyderman and Luke Roth will each invest $100,000.  They will also secure a mortgage to purchase the property for $250,000 and an SBA loan for $100,000.

2.3 Company Locations and Facilities

The charm and solitude of Bear Valley’s secluded mountain setting is found just 36 miles from the Richmond International Airport.

Silver Bear Lodge will offer customers 12 two-bedroom units, fully-equipped kitchens, laundry facilities and stone fireplaces. Silver Bear Lodge will offer a common-area outdoor hot tub as well as the following services on-site:

• Ski rental/clothing shop
• Front desk service

Market Analysis Summary how to do a market analysis for your business plan.">

Resort hotel development and operation in the Bear Valley Resort area has been very profitable and successful due to the economic upturn experienced in the early and mid 90’s. Time-share / resort hotel development and investments into ski resorts nationwide are currently going strong. In the past two years, sales of time-shares in the Bear Valley Resort area have increased by over 35 percent. There are forty condominiums, lodges, inns and hotels within two miles of the resort. Each year, room occupancy is close to 100% during the peak skiing season. New construction is planned in the spring for two condo complexes and a hotel.

4.1 Market Segmentation

Our customers can be broadly divided into two groups:

• Skiers . The Bear Valley Resort area is quickly becoming one of the best ski resorts in the U.S. The resort is located 36 miles from Richmond International Airport and is easily accessible.
• Summer Visitors . During the summer months, the Bear Valley Resort area is a beautiful wilderness retreat with over 50 hiking trails and other outdoor recreational activities.

Strategy and Implementation Summary

Silver Bear Lodge will aggressively market to both winter and summer visitors of the Bear Valley Resort area.  The Bear Valley Resort has activities occuring year round.  During the winter there is skiing but in the summer months, the resort has hot-air balloon trips, white water adventures, day hikes into Bear Valley, and other recreational activities that take advantage of valley’s spectacular beauty.

There are only thirteen lodges and inns in the Bear Valley Resort.  These facilities represent only 580 room units of the total of 4,000 room units in the resort area. The majority of room units in the area are condos.

Our customers are looking for a different lodging experience that cannot be found in any of the area’s condo complexes or hotels.  We will offer our customers a comfortable, congenial environment that will assure return visits to the Silver Bear Lodge.

The lodge will cost a little more but we will offer our customers all the services they need to make their stay memorable. We will offer a food shop that will be able to take special orders daily.  There will be a ski rental shop where customers can outfit themselves and purchase ski passes.  Each evening, guests can gather in the lodge’s main room where there is a large fireplace, drinks and light music.

5.1 Competitive Edge

The competitive edge of Silver Bear Lodge is the service, first and foremost.  Marty Snyderman and Luke Roth, co-owners of the Silver Bear Lodge, have over twenty years experience in managing ski lodging facilities.

Marty is the manager-owner of the Crest Lake Inn.  He has owned the inn for ten years.

Luke recently was the manager of the Village Resort Hotel. He held that position for the last five years.  Before this position, Luke was the manager of The Ridge, a 60 unit condo complex in Silver Lake Village.

Another significant advantage for the Silver Bear Lodge is its location.  Being located in the recently opened Crest Canyon area, Silver Bear Lodge is uniquely positioned to be centrally located to both Crest Lake Village (.5 miles) and the Bear Valley Resort ski area (.5 miles).

5.2 Sales Strategy

The Silver Bear Lodge’s sales strategy is to harness the existing Bear Valley Resort booking system that has been critical to the success of all of the area’s lodges and inns.   Room rates for the lodge will range from $150  – $250 per night in peak season.  In the off season prices will range from $100 to $175 per night.

5.2.1 Sales Forecast

The following is the sales forecast for three years.

5.3 Marketing Strategy

The Bear Valley Resort area has its own website and advertising/promotion program that promotes the area’s lodging. Currently, 70% of the area’s visitors use the website to identify lodging and service options.

The Silver Bear Lodge is positioned as a new upscale facility that is focused on the high-income visitors to Bear Valley Resort.  The area’s lodges and inns receive approximately 80% of their guests from the Bear Valley Resort booking system. Since the total number of room units are few with the area’s lodges and inns, these lodging units fill up quickly.

In addition, the Silver Bear Lodge will be highlighted in a promotional piece for Bear Valley Resort in the December issue of Ski Magazine.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

Luke Roth will be the manager of the daily operations of the Silver Bear Lodge.

6.1 Personnel Plan

The personnel needed for the Silver Bear Lodge are the following:

• Assistant manager.
• Lodge staff (7).
• Food store staff (3).
• Ski rental/clothing store (3).
• Maintenance staff (3).
• Cleaning staff (4).

Financial Plan investor-ready personnel plan .">

The following is the financial plan for the Silver Bear Lodge.

7.1 Break-even Analysis

The monthly break-even point is approximately $52,900.

7.2 Projected Profit and Loss

The following is the projected profit and loss for three years.

7.3 Projected Balance Sheet

The following is the projected balance sheet for three years.

7.4 Projected Cash Flow

The following is the projected cash flow for three years.

7.5 Business Ratios

Business ratios for the years of this plan are shown below. Industry profile ratios based on the Standard Industrial Classification (SIC) code 7011, Hotels and Motels, are shown for comparison.

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Hotel Business Plan

OK, so you have decided to realize your dream and become a hotel entrepreneur, so now you need to start writing your hotel business plan . You have thought out an amazing concept delivering unparalleled guest service. The next step would be to write a hotel business plan. It’s like a road map to the opening. However, as a seasoned hotel revenue management consulting and hotel management company , we have seen that this is where most entrepreneurs get stuck.

Why? Many do not have the time and don’t know what to write or how to do the financials. But until you finish your business plan, you will not be able to get the financing either. So you end up with ideas sitting in your head not realizing your dream.

Really it is not that difficult to make a good hotel business plan. It is merely a structured summary of your idea. Most people try to include everything about their hotel concept in the plan. This leads to an indigestible super novel-like bookwork, aka a mess.

The key is, knowing what to include, and what not to include in your hotel business plan. Create a clear road map for success. Excite investors rather than bore them to death like most business plans full of redundant information do. And you need to lead readers down the exact path you want.

One of the main challenges for example is that after reading the first page most businesses often don’t fully understand what the hotel is all about. For investors and lenders, it is crucial they can quickly comprehend your plan, without reading the whole document.

Hotels 101: The Basics of Business Planning

We have put together a hotel business plan template to help you on your way. Check out our approach based on 10 critical points, being:

• Executive Summary
• Company Analysis
• Industry Analysis
• Customer Analysis
• Competitive Analysis
• Strategic Plan
• Operations Plan
• Management Team
• Financial Plan
• Key Milestones

Steps of your Hotel Business Plan

Let’s dive into the step-by-step checklist of what your hotel business plan should look like.

Infographic by Xotels

1. Executive Summary

This first part should consist of two main parts, being:

• Mission Statement (Introduction): a 1 line company description only the essence of your hotel (not 2 lines or a paragraph). It explains why you are in business or which huge need you are solving, that currently is not being met. For example in the case of Qbic Hotels “Moving modular hotels into under-utilized real-estate to reduce build-out cost and time.” 
• Objectives : What do you hope to accomplish (i.e. “Reach an annual occupancy of 90%”).

 2. Company Analysis

More detailed information on the USPs (unique selling points) of your hotel concept.

3. Industry Analysis

Information on the current industry trends and the current state of the market and how this will impact your hotel. This is needed as investors want to be sure you really understand the hotel industry. This acts as the foundation on which decisions such as trends and developments to follow will be based.  

Streamline Your Hotel Operations

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4. Customer Analysis

In-depth information on your target market, including geographic, demographic, socioeconomic, psychographic, and behavioural segmentation details. It can also help you to keep up to date with the latest hotel marketing trends to understand which are the types of guests who will be staying at your hotel. Explain which features will be meeting the needs and wants of these main segments when thinking of:

Basically, how will consumers answer this question ‘Why my hotel?’

Aim to break it up to the point value can be easily communicated (do not make it too overcomplicated). Think of the following examples:

• Psychographics: interests, lifestyles, personality, values, opinions, and attitudes
• Behavioural segmentation: purchasing behaviour, level of engagement, customer loyalty
• Demographics: gender, age, marital status and education
• Geographics: location (country, state, region, city)
• Socio-economics

Any of the above examples of hotel segmentation can, if described well, be of great value to your business plan. An example of this could be a hotel located in a beach town, where you should be able to describe how demographics and psychographics differ from summer to winter time. Especially, since this example is typically known for lower demand in winter which you could be compensating for with the right hotel marketing strategies on hand.

5. Competitive Analysis

A study of your local competition or global concept competitors, with each of their strengths, weaknesses, occupancy rates and market share ( SWOT analysis ). And don’t forget the most important part; what differentiates you from them. What makes you stand out?

Ask yourself: “can I add value to a specific area”, especially when it comes to hotel-dense areas like city centres or major destinations.

6. Strategic Plan

This exists of 3 parts:

• Marketing : How exactly will you attract customers/guests? How will you position yourself? What will your message be to the different segments of your business mix? How will your direct marketing work? What will be the plan for your hotel website, SEO, SEM and SMM? Will you do offline promotion? In short, your hotel marketing strategy should cover everything there is to know about how to market your hotel.
• Distribution : Which 3rd party channels will you use and how will you manage availability? What technology will you need?
• Revenue management : What pricing and yield techniques will you use? What will your payment and cancellation policies be? Which room types will you be selling, and how will they be individually marketed? How many revenue scenarios will I create? Where can I compensate income/demand streams when necessary?

Make sure you have the capabilities to plan out a strong marketing, distribution and revenue management strategy. 

Things get complicated rather fast, and choosing to outsource hotel and revenue management is likely to give you a strategic advantage, during the planning phase, and the execution of your business plans.

7. Operations Plan

How will you run your hotel? Think of the following elements:

• How many staff and supervisors will you need? 
• What are their job descriptions/responsibilities? 
• What background and experience should they have? 
• When should they start? 
• What are your service standards?
• Will you develop manuals?
• Which supplier will you use?
• How will you manage inventory?

8. Management Team

Include the bios of your team. Focus on what uniquely qualifies you to make your hotel such a success. Having a great team is the key to success , and stakeholders will be impressed with a thorough explanation of the added value everyone brings to the table.

9. Financial Plan

Provide the start-up costs of the hotel (capital investment), the ongoing business costs, operational expenses and revenue projections for the next five years. These figures should be always based on your Hotel Feasibility Study . The KPIs to look at include expected occupancy, ADR (Average Daily Rate) and RevPAR (Revenue per Available Room).

If you are raising money , outline how much funding will be needed and when. Explain how you will generate a return on investment for investors, or when lenders will be paid back.

10. Key Milestones

These are the most important achievements which once they have been completed, will make your hotel more likely to succeed. Think off:

• Location selection
• Permits & Licenses
• Build-out / Construction of the Hotel
• Staffing and Training
• GOP Break-even
• NOI Break-even

Each time one of the key milestones is achieved, the risk of lenders or investors decreases . And once your last key milestone is reached, the chance of success is more or less guaranteed.

11. Appendix

Provide any other relevant information here. Don’t clutter the main sections of your hotel business plan with too many details. Rather support them with attachments in this part.

Putting Your Plan into Action

Many people have great business ideas. But that really doesn’t matter. The difference between dreamers and entrepreneurs is the action mindset. Are you ready to ship your idea to the market? 

The first step is to put your ideas on paper. I hope this free sample will help you write a persuasive hotel business plan. Because no investor or lender will be interested if you cannot present a clear plan.

Follow your dreams and go for it!

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Need help to Develop and Manage your Hotel Concept?

Our revenue management consulting experts at XOTELS have helped hundreds of hotels to develop and optimize their businesses.

With cost-effective implementations and best practices developed over years of experience, successful business for your boutique hotel, resort, B&B, aparthotel, hostel, or any other lodging concept for that matter.

Hope this template has helped you get inspired to start your own hotel business .

Best of luck in your endeavours!

Patrick Landman

PS. Get in touch with us if you need help developing and managing your hotel concept, and help bring your hotel to the next level with our hotel consulting services.

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Beach Resort Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Tourism & Hospitality

Are you about starting a beach resort? If YES, here is a complete sample beach resort business plan template & feasibility report you can use for FREE .

A beach resort is not a new business in the hospitality industry; it has long been in existence but only just recently like several decades back revolved into a better package than before. It is usually a place of fun and relaxation for locals and tourists who want to be close to the beach, while still enjoying the amenities of a resort.

A beach resort is like other resorts but is usually situated close to the beach, and is a place for fun lovers and those seeking a retreat of sorts.

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A Sample Beach Resort Business Plan Template

1. industry overview.

The social media has been a big driver of the beach resort trend because platforms such as Instagram has taken presentation to a whole new level as potential customers want to see something exciting and unique before they can be tempted to part with their money.

The hospitality industry which consists of hotels and resorts has experienced a strong growth from 2010 to 2015. The growth has been due to increased travel globally due to a boom in international tourism. The next five years (2011 to 2016) will see this industry continue to boom, as the economy grows and allows more consumers to have more funds in which they will use for vacationing and beach resort trips.

The industry is seen as an $864 billion with a projected annual growth of 4.3% that has employed over 700,000 businesses that have employed over 4 million people.

Globally however, Europe and the Asia Pacific has continued to lead in the beach resorts business due to a large number of beaches in these continents, while the Middle East and Africa has led in the area of having expensive rates. The consumer group for beach resorts is rising and will continue to do so in 2017 as more people will use their mobile devices as well as apps to check out beach resorts and make their reservations or cancel them.

Resorts are now competing with hotels in terms of allowing customers have seminars, conferences, conventions and symposiums. This has opened up more of the target market for the resort business allowing them tap into areas that were majorly for hotels.

Also, beach resorts have received a boost from couples who prefer the privacy and simplicity to that of hotels. This is also another target market that has been opened up for the resort business.

2. Executive Summary

Scapy Beach Resort is a standard resort in Nevada – Las Vegas that was established to cater to the locals as well as visitors and tourists and also to make profit as well. We will offer our customers the ultimate place for them to have fun and relax. We also have rooms for rent for those that intend to stay over for a little while.

Our location across three acres of waterfront property has afforded us a vantage point over our competitors as we are located close to one of the world’s famous beaches that attract locals and visitors alike. We intend to fully utilize our location to full advantage.

Our vision is to ensure that we are the preferred beach resort in the united states of America as well as the whole world and that we attain this goal by the year 2023. To achieve this we will go through the extra mile of picking those that would best serve the purposes of our resort.

Our management staff has been well picked due to their vast experience and knowledge of the industry and these kinds of businesses and we are confident that they would help bring our business to where we intend it to be. Asides from having the experience, our management staff also believes in our core values.

We have picked competent employees that we know are capable of making sure our beach resort become top class. Our employees know that they must constantly communicate the brand to the clients through their actions. We intend to pay our employees well and also ensure that the atmosphere they work in is conducive and motivating enough.

Our marketing executives have been empowered to draft and implement strategies that will not only make us penetrate the target market but also make us stand out from others. We intend to engage in intense publicity to ensure that we create awareness about our beach resort to our community, state and the whole United States of America.

We will not relent in ensuring that we offer our customers excellent service when it comes to customer care. Therefore, our customer care executives as well as those working on the front desk have been adequately trained to attend to the inquiries and complaints of customers promptly.

Finally, our two owners are the best that can be gotten in the industry. Mr. Shawn Michaels and Mr. James Pardon have the required expertise and experience needed to bring Scapy Beach Resort to its intended standard. Mr. Shawn Michaels is a business man with a Business degree and masters from Harvard University and also has several qualifications in Project Management.

Mr. James Pardon has a degree in Hospitality and has been in the industry for a long while working in several resorts and hotels and has the experience that would come in handy at Scapy Beach Resorts.

3. Our Products and Services

Scapy Beach Resort is a major tourist destination that intends to offer its customers several services all aimed at generating fun and relaxation.  We are strategically located in an area which we intend to maximize to our benefit.

Even though our core service is to ensure that all our various customers can relax and have fun as well, we intend to ensure that we create other multiple sources of income that will also generate revenue for our business and boost our bottom line as is legally permissible in Las Vegas as well as in the whole United States of America.

Some of the services and products that we intend to offer at Scapy Beach Resort are;

• Room rentals for private and corporate individuals
• Sales of drinks and food
• Facility rental for private and corporate events
• Consultancy and advisory services

4. Our Mission and Vision Statement

• To become a major tourist destination for those looking for fun as well as relaxation in one place.
• To become the major preferred vacation destination for locals and visitors alike.
• To ensure we achieve this vision, we intend to be located in a strategically attractive place which will be close to the town’s major attractions.
• Our mission is to be the most preferred beach tourist destination in Las Vegas and the whole United States of America

Our Business Structure

Scapy Beach Resort is a standard beach resort located in Nevada – Las Vegas, with a strategic foundation and corporate business values. At Scapy Beach Resort, we intend to start and run our business by ensuring that we do not slack off on the human resources we intend to use in ensuring that our business attains its envisioned heights.

Our hired staff will not only be competent and experienced, they will also be used in the right positions that we intend for them.

We will ensure that our management staff for instance, not only understand our core values and the direction we intend to take bus also be able to communicate this to the staff who work under them. This way we would be able to carry everyone along in ensuring that we attain our set goals and objectives.

Due to the fact that we intend for the resort to run smoothly with as few hitches as possible, we will continually train our workers so that they are able to have enhanced skills that are not only necessary to help the business grow but also set them apart from their peers in the hospitality industry here in Nevada – Las Vegas as well as in the whole of the United States of America.

Therefore, below is the business structure we intend to build at Scapy Beach Resort;

Chief Executive Officer

General Manager

Facility Manager

Human Resources

Admin Manager

Customer Service Executives/Reception

Purchasing Manager

Inventory Manager

Marketing Executives

Security Guards

5. Job Roles and Responsibilities

• Makes the relevant decisions that will affect the overall directions of the company
• Meets with high level customers and corporations to carry on behalf of the company
• Liaises with the General Manager for effective running of the beach resort.
• In charge of ensuring that all the departments are effectively coordinated
• Makes strategic decisions in conjunction with the Chief Executive Officer on behalf of the resort
• In charge of ensuring that the beach resort is up to standard
• Oversees the daily affairs on the beach resort
• Resolves light issues on behalf of the general manager
• Responsible for sourcing and recruiting the right employees for Scapy Beach Resort
• Carries out periodical performance appraisals and ensure that hard-working employees are appropriately rewarded with promotions or other incentives
• Creates an efficient welfare package for the employees
• Responsible for smooth administrative functions in the organization
• In charge of all the records from all the various departments of Scapy Beach Resort
• Liaises with the accountant to ensure that budget implementation is utilized
• In charge of answering inquiries and questions from customers either physically or via phone calls
• Possesses updated information about Scapy Beach Resort so as to be able to pass reliable information to customers
• Keeps and update customer database on behalf of Scapy Beach Resort
• Prepares all the financial information on behalf of Scapy Beach Resort
• Drafts and ensure that the budget for Scapy Beach Resort is effectively implemented
• Helps Scapy Beach Resort prepare and file tax reports for the relevant tax authorities
• In charge of procuring supplies on behalf of Scapy Beach Resort
• Works with the accounting and inventory manager to know what items need to be procured
• Responsible for sourcing for reliable vendors and distributors and keeping a mutually satisfying relationship with them
• In charge of all the stocks that are being used at Scapy Beach Resort such as food, drinks, stationeries and cleaning supplies
• Ensures that inventories are not depleted before being re-stocked
• Works with the purchasing manager to sort out the needs of Scapy Beach Resort
• Responsible for conducting a marketing research to continually identify target market and prospective customers
• Drafts and implements effective marketing strategies for Scapy Beach Resort
• Meets and negotiates with high end clients and corporations on behalf of Scapy Beach Resort
• Ensures that accurate supplies that tallies with the vouchers are being picked up and delivered at the resort whenever the need arises
• In charge of the vehicle and any light maintenance work that might need to be carried out
• Ensures that all they abide with all the rules and regulations on the road whilst driving
• Ensure that the beach resort is kept clean at all times
• Ensures that the rest rooms for guests and employees are cleaned as frequently as possible
• Ensure that cleaning supplies are adequately stocked and that depleted stocks are re-stocked
• Monitors the surveillance cameras and ensure that all is well
• Ensures that the premises is secured at all times especially when there are customers at the beach resort
• Gives out security tips to all employees and also have updated knowledge as regards security.