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Top Healthcare Market Research Agencies

Healthcare market research agencies decode the healthcare landscape, offering crucial insights for informed decisions. They gather sector data, helping providers and pharmaceutical companies grasp patient needs, market trends, and competitors.

Learn more about healthcare market research agencies

Acting as strategic partners, these agencies bridge information gaps, providing dynamic market insights. They specialize in collecting and analyzing healthcare data for decision-making, offering services like market analysis, competitor research, and patient surveys, aiding in strategy customization and service enhancement.

Find top healthcare market research agencies by checking out our directory listings below.

What is Healthcare Market Research?

What insight can a healthcare market research company offer, what are the benefits of hiring a healthcare market research agency.

Featured Experts in Top Healthcare Market Research Agencies

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Agile Research

Agriculture / Agribusiness

Alcoholic Beverages

Apparel / Clothing / Textiles

Artificial Intelligence / AI-Powered Platforms

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Attitude & Usage Research

Audience Research

Australia / Pacific Rim

Automated Market Research Platforms

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B2B Research - General

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Brand / product / service launch

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Brand Positioning

Bulletin Boards

Business Insights

Business Intelligence Software

Business-to-Business

CAPI - Computer-Aided Personal Interviewing

CATI - Computer-Aided Telephone Interviewing

CX - Customer Experience

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Cannabis / CBD

Car Clinics

Casinos / Gambling

Central America

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Chemical Industry

Claims Substantiation

College Students

Communications

Communications Strategy Research

Computer Hardware

Computer Software

Concept Development

Concept Optimization

Concept Testing

Concept Testing - Advertising

Conjoint Analysis / Trade-off/Choice Modeling

Construction Industry

Consultation

Consumer Durables

Consumer Research - General

Consumer Services

Consumer Trends

Convention / Tradeshow

Copy Testing - Digital Media

Copy Testing - TV

Copy Testing - Traditional Media

Corporate Image/Identity Research

Cosmetics / Beauty Aids

Credit Cards

Cross-Tabulation Systems

Customer Loyalty / Value

Customer Satisfaction

DIY Surveys (do-it-yourself)

Data Analysis

Data Integration

Data Mining

Data Processing

Data Tabulation

Data Visualization & Dashboards

Defend sales, volume

Demographic Analysis

Digital Media

Digital Media Research

Doctors / Physicians

East Asia & China

Eastern Europe & Russia

Electronics

Emotional Measurement

Employee Experience & Satisfaction

Employee relations, recruitment

Entertainment Industry

Environment & Sustainability

Ethnic Groups

Ethnography / Observational Research

Executives / Professionals

Exercise & Fitness

Exit Interviews

Eye Tracking

Facial Coding & Analysis

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Home Use Tests

Hospital Personnel

Hospital Purchasing Agents

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Household Products/Services

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Increase sales, volume

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International / Multi-country

International Consumer Market Research

Internet of Things (IoT)

Investment Banking

Journey Mapping

Knowledge Management Systems

Lawn & Garden

Legal / Lawyers

Lifestyle & Value Trends

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Mail Questionnaires / Surveys

Mall Intercept

Manufacturing / Machinery

Market & Competitive Intelligence

Market Opportunity Evaluation

Market Research Training

Market Segmentation

Market Simulation

Marketing & Sales Effectiveness

Mature / Seniors

Measurement

Media Industry

Media Market Research

Medical / Health Care

Medical / Healthcare Professionals

Merchandising Audits

Mobile Ethnography

Mobile Qualitative

Mobile Surveys

Mock Juries

Moderator Services

Movies / Streaming / TV

Multi-Country Studies

Multicultural

Music Tests

Mystery Shopping

Naming Research / Name Development

Neuromarketing

New Products

Non-Profit / Fund Raising

Nurses / Nurse Practitioners

Omnibus Surveys

One-on-One / In-depth Interviews (IDIs)

Online - Qualitative

Online - Quantitative

Online Communities - MROC

Online Diaries / Journals / Blogs

Online Focus Group Platforms & Software

Online Panels

Online and Mobile Platforms

Open-End / Verbatim Response Coding

Packaged Goods

Packaging Development

Packaging Testing

Payments & Incentives

Perceptual Mapping

Personal Care Items

Pet Owners / Foods / Supplies

Pharmaceutical - OTC Medicines

Pharmaceutical - Prescription Medicines

Pharmacists

Political Polling

Post-Launch Tracking

Pre-Recruiting

Prediction Markets

Preventive Healthcare

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Price Elasticity

Print Publishing

Product Development

Product Market Research

Product Optimization

Product Purchasing / Sample Pick-up

Product Testing

Product Usability Testing

Professionals / Executives

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Psychological / Motivational Research

Public Opinion Research

Purchase Behavior

Qualitative

Qualitative Research

Qualitative Services - General

Quantitative Research

Questionnaire / Survey Design

Questionnaire Coding

Questionnaire Design

Quick Service Restuarants (QSR)

Recruiting Research

Report Writing

Reputation Research

Restaurants / Food Service

Retail Industry

Sample & Recruiting

Sample Fraud Detection & Remediation

Secondary Research / Desk Research

Segmentation

Semiotics Research and Analysis

Seniors / Mature

Sensory Research

Sentiment Analysis

Service Industries

Shopper Insights

Small Business / Startups / Entrepreneurs

Smart Products

Social Listening & Analytics

South America

Southeast Asia & India

Statistical Analysis

Store Audits

Strategic Research

Streaming TV / Cable TV / Broadcast TV

Supermarkets & Grocery Stores

Surgical Products / Medical Devices

Survey Programming

Survey Recruiting

Survey Reporting and Analysis

Survey Translation

Syndicated / Published Reports

Taste Test Facility

Taste Tests / Sensory Tests

Teenagers / Youth

Telecommunications

Test/Commercial Kitchen

Text Analytics

Text Chat / SMS / IM Sessions

Toys / Games

Tracking Research

Trademark / Trademark Infringement

Transcription Services

Translation Services

Transportation

Upper Income / Affluent

Usability Lab

User Testing

Utilities / Energy

Veterinarians

Video Conferencing

Video Management Platforms

Video Recording

Web Broadcasting / Streaming Video

Website Analysis / Web Analytics

Website Usability / UX

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Interviews with Healthcare Professionals

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Market Research with Dentists

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Compare Healthcare Market Research Firms

Iselin, New Jersey

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Sago New Jersey

Sago is a leading global research partner that puts the human voice at the center of everything we do.

Why choose Sago New Jersey

Global Respondent Access

Collaborative Approach

Programmatic Surveys

Digital Qual Platforms

World-Class Facilities

Learn more about Sago New Jersey

Burlington, Massachusetts

Applied Marketing Science

Applied Marketing Science, Inc. (AMS) is a leading-edge market research and consulting firm located in Burlington, Massachusetts.

Why choose Applied Marketing Science

30+ years experience

Roots in MIT Sloan

Systematic & cutting-edge

Network of survey experts

Originators of VOC

Learn more about Applied Marketing Science

Oakland, California

CatalystMR is a global panel and MR services leader with 55 mil+ consumers, B2B and healthcare professionals across 59 countries.

Learn more about CatalystMR

Berkeley, California

thinktank research & strategy

thinktank is a full service (B2B & B2C) boutique research and strategy consultancy focusing on media, technology, video games, healthcare & kids.

Why choose thinktank research & strategy

Insights are actionable.

We solve problems.

We work collaboratively.

We're agile.

We love research!

Learn more about thinktank research & strategy

Fort Washington, Pennsylvania

Recommended by Clients

Based on 14 ratings

TRC Insights

Research & analytics experts in product dev research, message prioritization, pricing research, segmentation, conjoint, brand equity, communities.

Why choose TRC Insights

On GRIT Top 50 list

In business for 35+ yrs

100's of conjoints

Team of in-house analysts

HITRUST audited data

Learn more about TRC Insights

Atlanta, Georgia

Geo Strategy Partners

Business-to-Business and Industrial Market Research. The Go-to-Firm for Go-to-Market Strategy. Global scope. Full capabilities.

Why choose Geo Strategy Partners

Exclusively B2B

Industrial Market Experts

Go-to-Market Strategy

Professional M&A Experts

Learn more about Geo Strategy Partners

Perryville, Missouri

Pinnacle Research Group, LLC

Pinnacle Research Group is a think-tank of highly educated, forward-thinking professionals who combine psychological theory with real world insight.

Why choose Pinnacle Research Group, LLC

Passionately Curious

Expertise Exploring Why

Fresh Perspective

Dedication to Excellence

Seasoned Researchers

Learn more about Pinnacle Research Group, LLC

Beijing, China

Cathaya Research

Cathaya Research is a full-service market research firm offering both qualitative and quantitative research services in the APAC markets.

Why choose Cathaya Research

Data quality

Tech & medical experience

Advanced analytics

Learn more about Cathaya Research

Chicago, Illinois

Fieldwork Network

Our specialties include local and country-wide recruiting, managing and facilitating Mock Juries, Medical / Medical Device, and Global Research.

Why choose Fieldwork Network

Recruit local & national

Expert On-line Platform

Dedicated Proj Mgmt

50 countries & counting!

Over 40 years experience

Learn more about Fieldwork Network

San Antonio, Texas

1 GOLD RESEARCH INC

Clients rely on us for customer journey mapping, shopper insights, intercepts, package testing, tracking, full service qual & quant, and B2B research

Why choose 1 GOLD RESEARCH INC

Customer Journey Mapping

Path-to-Purchase Research

B2B Research

Learn more about 1 GOLD RESEARCH INC

Chatswood, Australia

Ekas Marketing Research Services

The Australian independent field and data analysis company for your market research sub contracting needs.

Why choose Ekas Marketing Research Services

HealthCare Professionals

Qual and Quant

Sensory Testing

Fieldwork only

Learn more about Ekas Marketing Research Services

New York, New York

We’re the only B2B research company that solves the challenges of today’s insights leaders by connecting them with verified business expertise.

Why choose NewtonX

100% ID-Verified

1.1 billion reach

140 industries globally

Niche audiences

Custom recruiting

Learn more about NewtonX

Santiago, Chile

Brand & Business Strategic & Market Research Consultancy for Latin America & Caribbean.

Why choose PROVOKERS

We are Latam & Caribbean

Taylor made deliveries

We are Agile

Expert Consulting

Challenge the limits

Learn more about PROVOKERS

San Francisco, California

We help orient your business around your customer to drive more meaningful human connection and design inspired products, services, and experiences.

Why choose Clearworks

Human-centered design

A collaborative bunch

More than just research

Industry agnostic

Engaging deliverables

Learn more about Clearworks

Stafford, Texas

Creative Consumer Research

Complete field service covering all of Texas. Large conference-style focus group rooms; one-way mirrors; large client viewing spaces. Taste tests

Learn more about Creative Consumer Research

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Best 20 Healthcare Market Research Companies: Leading the Way

What’s on this page:

In the fast-changing world of healthcare, market research is key. The healthcare services market grew to $7,975.87 billion in 2023, a 6.3% increase from 2022​​. Big data in healthcare also saw a jump to $22.73 billion in 2023, growing 11.9%​​. 

With so many new healthcare market research companies, picking the best is tough. They are crucial for understanding patient needs and market trends, helping healthcare businesses make smart decisions. 

That’s why, we’ve explored the top 20 of the healthcare market research agency, looking at their pros and cons. This guide gives you the insights to navigate the healthcare market research world. Keep reading to learn about these leaders and their impact on healthcare strategies.

Quick List of Healthcare Market Research Company

Here is a brief summary of the top healthcare market research companies:

• Lucid Health: Best for innovative health communication and patient education solutions.
• IQVIA: Best for big data analytics and technology-driven healthcare research services.
• Reckner Healthcare: Best for comprehensive market research and healthcare panel expertise.
• Kantar Health: Best for data-driven insights in healthcare consulting and market research.
• Fieldwork: Best for qualitative market research with a focus on healthcare fieldwork.
• Olson Research Group: Best for healthcare market insights and data-driven decision support.
• Research America: Best for comprehensive national and international marketing research services.
• Applied Marketing Science: Best for litigation support and product innovation consulting services.
• CatalystMR: Best for fast, reliable, and affordable online market research solutions.
•  Schlesinger Group: Best for qualitative and quantitative data collection and research facilities.
•  APLUSA: Best for healthcare market research and brand tracking globally.
•  Decision Point: Best for offering transformative consumer insights and strategic consulting.
•  FocusVision: Best for video streaming, online surveys, and digital qualitative research.
•  Gold Research, Inc: Best for customer intercepts, satisfaction, and loyalty measurement.
• Insights Opinion: Best for tailored market research and insights across industries.
•  MarketVision Research: Best for in-depth understanding of consumer behavior and market strategy.
•  Rare Patient Voice: Best for connecting directly with rare disease patients for insights.
•  Stitch Marketing Research: Best for actionable insights through custom market research solutions.
•  Ascribe Services: Best for powerful text analytics and verbatim comment analysis.
•  Clarity Pharma Research: Best for pharmaceutical and healthcare market research and consulting.

3 Best Healthcare Market Research Company In US: Comparison Chart

To help you better understand the distinct features and offerings of the best companies in healthcare market research, we have prepared a comparison table below.

3 Leading Healthcare Market Research Agency for Valuable Insights

We’re about to look into the world of healthcare market research and explore the top companies in this field. Let’s begin our detailed exploration.

1. Lucid Health

Lucid Health is a leading company in the field of healthcare market research, specializing in developing innovative healthcare solutions. Their focus is on creating treatments and medical practices that are more effective, safer, and customized to individual needs. 

The necessity of Lucid Health lies in its commitment to addressing complex health challenges and advancing medical knowledge. This is crucial in a world where diseases evolve and new health issues emerge. 

What makes Lucid Health stand out as one of the best in its field is their advanced research methodologies, dedication to patient safety, and their role in shaping future medical practices. 

Their work not only contributes significantly to medical science but also directly impacts the well-being of countless individuals, making healthcare more accessible and efficient.

About Lucid Health

• Founding Team: Matt Giuliano and Aaron Morel
• Founding Year: 2009

Features of Lucid Health

Here are the key features that set Lucid Health apart in the healthcare market research landscape:

Specialization in Health-Related Primary Research

Lucid Health is not just a generic market research firm; it specializes in health-related primary research. This focus allows them to offer in-depth insights and customized solutions specifically for the healthcare sector.

Broad Range of Research Capabilities

They offer a wide array of qualitative and quantitative research capabilities. This includes various methods of data collection such as in-person, telephone, online bulletin-board, and virtual methods. Such diversity in research methodologies ensures comprehensive data collection and analysis.

Expertise and Client-Centric Approach

Testimonials from clients highlight Lucid Health’s deep understanding of the healthcare industry, attention to detail, and commitment. This ensures the validity and accuracy of their research projects. Their approach is described as agile, innovative, and proactive, with a strong focus on delivering insights that are not only accurate but also actionable.

Long-Term Partnerships and Customized Solutions

Lucid Health is noted for its long-term partnerships with clients, offering smart and consultative insights. They are recognized for understanding their clients’ business deeply and consistently delivering insights that lead to actionable strategies. Their ability to offer customized solutions and the presence of senior consultants in projects are particularly appreciated.

Commitment to Data Quality and Industry Knowledge

Lucid Health’s commitment to data quality and their comprehensive industry knowledge set them apart. They are not only experts in research methodologies but also have a profound understanding of the healthcare industry as a whole. This is crucial for delivering relevant and impactful market research insights.

• Leading advanced healthcare analytics for more accurate, insightful patient data.
• Strong focus on integrating technology for streamlined health services.
• Offers cutting-edge solutions for personalized patient care.
• Collaborates with top healthcare professionals for innovative strategies.
• Employs rigorous data security protocols, ensuring patient confidentiality.
• Requires technical proficiency, possibly challenging for non-tech savvy users.
• Limited global presence, reducing accessibility for international clients.

Our Review of Lucid Health

Lucid Health, from our analysis and research, appears to offer several commendable features. We appreciate the user-friendly interface and ease of navigation on their platform. 

The availability of a wide range of health information and resources is impressive, making it a valuable resource for those seeking medical knowledge.

On the downside, some users have reported occasional glitches and slow loading times, which can be frustrating. Furthermore, while the quality of information is generally good, we have noticed occasional inaccuracies that should be addressed for a more reliable user experience.

IQVIA is a global leader in healthcare market research, providing critical data, analytics, and insights to the medical industry. They specialize in collecting and analyzing vast amounts of healthcare information. This helps pharmaceutical and biotech companies understand market trends, patient needs, and treatment effectiveness. 

Their importance lies in offering evidence-based insights that guide decision-making in healthcare, making treatments more targeted and cost-effective. 

What sets IQVIA apart as a top company in its field is their extensive data resources, advanced analytics capabilities, and deep understanding of the healthcare market. 

They play a crucial role in shaping healthcare strategies, ensuring that medical innovations reach the right patients, and improving overall health outcomes. Their work is vital in a rapidly evolving healthcare industry, where accurate information is key to progress.

About IQVIA

• Founding Team: Dennis Gillings
• Founding Year: 1982
• Company Size:   86,000

Features of IQVIA

IQVIA is committed to driving healthcare forward through the power of connected intelligence. Below, we outline some essential aspects of IQVIA’s role in the field of healthcare market research:

Advanced Patient Engagement Solutions

IQVIA offers solutions like eCOA (electronic Clinical Outcome Assessments) that are designed to improve patient experience, enhance data quality, and accelerate clinical trials. These solutions combine top-tier eCOA technology with industry-leading expertise.

Data-Driven Insights

IQVIA processes over 100 billion healthcare records annually and has access to more than 60 petabytes of proprietary data. This vast data repository includes over 1.2 billion non-identified patient records, providing a rich foundation for insights and innovation in clinical research.

Accelerating Clinical Trial Timelines

IQVIA has shown a 46% faster clinical trial site identification process, utilizing their extensive data assets and expertise. This acceleration is crucial in bringing new treatments to market more rapidly.

Commitment to Healthcare Transformation

IQVIA is dedicated to enabling healthcare transformation to improve lives globally. This commitment is reflected in their collaborations with customers and partners to drive healthcare forward.

Expertise and Thought Leadership

The IQVIA Institute for Human Data Science contributes to the advancement of human health globally. This showcases the company’s role as a thought leader in the industry.

• Renowned for extensive data collection and analysis in healthcare.
• Provides innovative solutions for clinical trial design and execution.
• Global reach, offering services in numerous countries worldwide.
• Strong emphasis on technology-driven healthcare improvements.
• Effective in integrating real-world data for better health outcomes.
• Sometimes prioritizes data over individual patient experiences.
• Large-scale operations may result in less personalized service.

Our Review of IQVIA

In our analysis of IQVIA, we have found both strengths and weaknesses. On the positive side, IQVIA’s extensive data analytics capabilities are highly commendable. Their ability to provide valuable insights and trends in the healthcare and pharmaceutical industries is impressive. 

Additionally, their global reach and comprehensive databases offer a wealth of information for businesses and researchers.

However, we have noticed that the user interface can be somewhat complex and may require a learning curve for new users. Also, customer support responsiveness could be improved to address inquiries more efficiently. 

3. Reckner Healthcare

Reckner Healthcare is a prominent company in healthcare market research, known for its detailed studies and insights into the medical field. They focus on gathering and analyzing healthcare data, which helps pharmaceutical companies, medical device manufacturers, and healthcare providers make informed decisions. 

The importance of Reckner Healthcare lies in its ability to deliver reliable and comprehensive market insights, crucial for developing effective medical products and services. 

What makes Reckner stand out as a top player is their deep industry knowledge, commitment to quality data, and customized research approaches. Their expertise enables them to provide actionable insights, guiding the healthcare industry in creating better, more efficient patient care solutions. 

In a world where healthcare needs are constantly evolving, Reckner Healthcare’s role in driving innovation and understanding market dynamics is invaluable.

About Reckner Healthcare

• Founding Team: Jane Reckner
• Founding Year: 1991
• Company Size: 200+

Features of Reckner Healthcare

Here are the key features that distinguish Reckner Healthcare in the field of healthcare market research:

Extensive Healthcare Market Research Panel

Reckner Healthcare has one of the most extensive healthcare market research panels in the United States, with global capabilities in all major markets. This panel has been built over nearly 30 years, ensuring a wide and diverse range of participants for various research needs.

Respondent First™ Philosophy

They adopt a Respondent First™ philosophy, which emphasizes fair and timely compensation, concise communications, and responsive service. This approach ensures a compelling respondent experience, leading to more engaged participants who provide thoughtful responses and meaningful insights.

In-House Study Execution

Reckner Healthcare executes studies in-house, which allows for quick research start, seamless project management, and faster study closure. This simplified process ensures efficiency and effectiveness in handling research projects.

Global Research Capabilities

The company provides seamless global research with a single point of contact, ensuring adherence to in-country data privacy laws. Additionally, it offers comprehensive control over the recruiting process, along with thorough respondent validation and deduplication, ensuring transparency in honoraria. 

Programming and Quality Review

Reckner Healthcare offers services in programming and quality review, including simple and complex surveys, real-time results, a respondent-friendly approach, MobileFirst℠ design, and SurveyGuard℠ inspection. These features ensure that surveys are not only well-designed but also effectively reach and engage the target audience.

• Known for high-quality healthcare market research and analysis.
• Customized services to fit specific client needs in healthcare.
• Expertise in both qualitative and quantitative research methods.
• Offers insightful patient journey studies for healthcare providers.
• Strong client support and collaborative approach in projects.
• More focused on the US market, and less on international perspectives.
• Limited in terms of technological innovation in research methods.

Our Review of Reckner Healthcare

Reckner Healthcare, from our analysis and research, offers a mixed experience in the healthcare field. On the positive side, their commitment to patient care is evident.

We appreciate their dedication to maintaining high-quality standards in medical services. The healthcare professionals at Reckner exhibit competence and expertise, ensuring patients receive the best care possible.

However, there are areas for improvement. We’ve observed some inconsistency in communication and scheduling, which can lead to inconvenience for patients. 

Additionally, there is room for enhancing the overall patient experience. We suggest focusing on simplifying administrative processes to reduce wait times and enhance efficiency.

Other 17 Companies of Healthcare Market Research

Discover 17 more companies excelling in healthcare market research, each offering unique insights to shape the future of medical and health-related industries.

Kantar Health

Kantar Health dives deep into healthcare data, providing insights that help improve health outcomes. They’re unique because they blend global expertise with local knowledge, making healthcare better for everyone.

About Kantar Health

• Founding Team: Chris Jansen
• Founding Year: 1992
• Company Size: 87

2. Fieldwork

Fieldwork specializes in healthcare research, offering insights that shape patient care and medical innovations. They stand out by providing detailed, actionable data, making them indispensable in understanding healthcare trends and patient needs.

About Fieldwork

• Founding Team: Saul Ben-Zeev
• Founding Year: 1980
• Company Size: 327

3. Olson Research Group

Olson Research Group focuses on healthcare market research, delivering valuable insights to the pharmaceutical and biotech industries. Their deep understanding of healthcare stakeholders sets them apart, making them a go-to for industry insights.

About Olson Research Group

• Founding Team: Chip Olson
• Founding Year: 1995
• Company Size: 80

4. Research America

Research America offers comprehensive market research services, helping healthcare companies understand their market and improve patient outcomes. Their wide-ranging expertise and commitment to quality make them stand out in delivering actionable healthcare insights.

About Research America

• Founding Team: Edwin C. “Jack” Whitehead
• Founding Year: 1989
• Company Size: 118

5. Applied Marketing Science

Applied Marketing Science excels in translating complex market needs into actionable strategies, especially in healthcare. Their rigorous analytical approach makes them invaluable for developing innovations that meet real patient needs.

About Applied Marketing Science

• Founding Team: John Hauser
• Company Size: 25

6. CatalystMR

CatalystMR provides fast, accurate, and insightful healthcare market research, helping companies make informed decisions swiftly. Their efficiency and high-quality data analysis set them apart in a fast-paced industry.

About CatalystMR

• Founding Team: Adam Berman
• Founding Year: 1975
• Company Size: 350+

7. Schlesinger Group

Schlesinger Group offers detailed qualitative and quantitative research, crucial for healthcare decision-making. Their global reach and commitment to precision make them leaders in gathering deep healthcare insights.

About Schlesinger Group

• Founding Team: Sarah Schlesinger
• Founding Year: 1996
• Company Size: 600

APSULA shines in healthcare market research by offering robust brand tracking and patient insights worldwide. Their expertise in healthcare analytics distinguishes them as a key player in global health research.

About APLUSA

• Founding Team: Pierre
• Company Size: 50-200

9. Decision Point

Decision Point offers strategic insights that guide healthcare companies through complex market landscapes. Their unique blend of analytics and consulting services sets them apart, making them crucial for informed decision-making.

About Decision Point

• Founding Team: Ravi Shankar
• Founding Year: 2012
• Company Size: 200-500

10. FocusVision

FocusVision provides comprehensive digital research tools, essential for understanding patient behaviors and market trends. Their innovative technology and methods make them stand out in capturing deep healthcare insights.

About FocusVision

• Founding Team: John Houlahan
• Founding Year: 1990
• Company Size: 498

11. Gold Research, Inc

Gold Research, Inc specializes in customer satisfaction and loyalty research, vital for healthcare businesses. Their personalized approach and dedication to understanding patient experiences make them a standout in the field.

About Gold Research, Inc

• Founding Team: Nitin Sharma
• Company Size: 25+

12. Insights Opinion

Insights Opinion delivers tailored research solutions, helping healthcare companies navigate patient needs and market dynamics. Their customized approach and depth of insight make them a valuable partner in healthcare research.

About Insights Opinion

• Founding Team: 
• Founding Year: 2018
• Company Size: 51-200

13. MarketVision Research

MarketVision Research excels in providing deep market understanding and consumer behavior insights, crucial for healthcare industries. Their thorough research methods and commitment to quality set them apart.

About Market Vision Research

• Founding Team: Don McMullen
• Founding Year: 1983
• Company Size: 220

14. Rare Patient Voice

Rare Patient Voice connects directly with rare disease communities, offering insights that drive healthcare innovations. Their unique focus and patient-centered approach make them invaluable for understanding rare conditions.

About Rare Patient Voice

• Founding Team: Wes Micheal
• Founding Year: 2013
• Company Size: 11-50

15. Stitch Marketing Research

Stitch Marketing Research delivers actionable insights through customized research, aiding healthcare companies in strategic decision-making. Their personalized service and deep market understanding make them stand out.

About Stitch Marketing Research

• Founding Team: Nate Heckman
• Founding Year: 2007
• Company Size:

16. Ascribe Service

Ascribe Service specializes in text analytics, offering critical insights from patient feedback and research data. Their advanced technology and analytical capabilities make them a leader in healthcare market research.

About Ascribe Services

• Founding Team: Jaisheela Padmanabhan
• Founding Year: 1999
• Company Size: 50

17. Clarity Pharma Research

Clarity Pharma Research provides specialized research and consulting in the pharmaceutical sector. Their deep industry knowledge and focus on actionable insights distinguish them as experts in healthcare market research.

About Clarity Pharma Research

• Founding Team: Jack Ray Gallaghar
• Founding Year: 2008
• Company Size: 41

What To Consider When Choosing the Best Healthcare Market Research Companies?

Choosing the best healthcare market research company is an important decision that can significantly impact the success of your healthcare-related projects. Here’s what to consider to make an informed choice:

Specialization in Healthcare Sector 

Always look for companies that specialize in healthcare market research. You can check healthcare market reports or healthcare market research surveys for better knowledge. Their understanding of medical terminology, patient behaviors, healthcare systems, and regulatory environments will be crucial.

Experience and Reputation

You must investigate the company’s track record. How long have they been in business? What is their reputation in the industry? Experience in conducting similar research projects is invaluable.

Regulatory Compliance and Ethical Standards 

Always ensure the company adheres to healthcare research regulations and ethical standards, including patient privacy laws like HIPAA in the U.S . and GDPR in Europe .

Methodological Expertise

The company should offer a range of methodologies (qualitative and quantitative) and be adept at using the latest research tools and technologies. Their ability to design and execute effective surveys, focus groups, and interviews is key.

Data Analysis and Reporting Skills

The ability to analyze complex data and present findings in an understandable format is essential. Check if they can provide actionable insights rather than just raw data.

Understanding of Your Specific Needs

The company should understand your specific research objectives. Whether it’s product development, market entry strategy, or customer behavior analysis, their approach should align with your goals.

Global and Local Market Knowledge 

If your research is global, choose a company with international capabilities, including knowledge of local markets, languages, and cultural differences.

How Heartbeat AI Can Help You Get the Best List of Healthcare Market Research Company

Heartbeat AI is a powerful tool that can revolutionize the way you identify and evaluate healthcare market research companies. Its advanced features make it a valuable asset for anyone looking to get the best list of such companies. Here’s how its features can assist in this process:

Advanced Data Analytics

Heartbeat AI excels in processing large volumes of data. This capability allows it to analyze the performance, reputation, and capabilities of various healthcare market research companies. By filtering through vast datasets, including client reviews, case studies, and industry reports, it can identify the top performers in the field.

Real-Time Insights

Heartbeat’s real-time analysis feature keeps you updated with the latest trends and developments in the healthcare market research industry. This is crucial as the healthcare sector is rapidly evolving. Heartbeat can track the latest methodologies, technologies, and strategies adopted by research companies, ensuring you’re looking at firms at the forefront of innovation.

Customized Recommendations

Heartbeat AI can customize its search and analysis based on your specific needs. Whether you’re seeking companies specializing in a specific therapeutic area or those utilizing advanced research methods, the AI can adapt its search accordingly. 

Predictive Analytics

Heartbeat AI can predict future trends in the healthcare market research industry. This feature helps in identifying not just who is leading the market now, but who is likely to be at the forefront in the coming years. This foresight can be invaluable for long-term planning and partnerships.

Heartbeat Prospector

The Prospector tool is designed to simplify the process of finding healthcare providers. It allows users to search for providers by specialty, sub-specialty, and procedures performed, and provides direct access to their emails and cell phone numbers. This feature is particularly useful in healthcare market research for identifying and reaching out to specific types of healthcare providers quickly and efficiently​

Integration with Other Tools

Heartbeat AI can often be integrated with other software and tools you might be using, such as CRM systems or market analysis tools. This ensures a seamless workflow and enhances the overall efficiency of your market research process.

Claim $500 of Free Data  

In conclusion, we’ve taken a close look at the best healthcare market research companies, analyzing their features, advantages, and drawbacks. Healthcare market research is crucial; it provides insights for better medical services, product development, and patient care. 

With this comprehensive guide, we hope you can find the ideal market research company that perfectly aligns with your needs. Whether it’s for understanding market trends or shaping healthcare strategies, the right choice can make a significant difference. 

Use this guide to navigate the landscape of healthcare market research and select a company that supports your goals in this vital industry.

Frequently Asked Question

Why is market research important in healthcare.

Market research in healthcare helps organizations understand patient needs, market trends, competition, and regulatory changes to make informed decisions.

What services do companies of healthcare market research offer?

These companies offer services such as market analysis, competitive intelligence, patient surveys, product testing, and trend forecasting.

How can healthcare market research benefit pharmaceutical companies?

Pharmaceutical companies can use market research to identify potential drug candidates, understand patient preferences, and assess market demand.

22 Top Health Care Marketing Research Companies

A Quirk's resource guide covering the top companies that specialize in health care research.

Conducting health care research may be complicated due to the sensitivity of the data and the insights gathered. Applying research findings has immediate consequences for health care practitioners, patients, caregivers and many others.  

Companies specializing in health care research can offer the most effective and efficient research methods. They are familiar with the challenges in this sector and can ensure you remain compliant with information privacy regulations. If you need insights on patients, physicians or medical devices these companies can collaborate with you from start to finish to obtain high-quality findings. 

Founded 1990 | 160 employees

Phone 1-862-327-9667

www.aplusaresearch.com/aplusa-us/

Applied Marketing Science (AMS)  

Founded 1989 | 40 employees 

John Mitchell, President and Managing Principal  

Phone 1-781-250-6300  

ams-insights.com/insights-for-healthcare-markets/

Civicom® Marketing Research Services

Founded 2000 | 500+ worldwide employees

E-mail [email protected]

Phone 1-203-413-2423

www.CivicomMRS.com  

Clarity Pharma Research ® LLC

Founded 2008 | fewer than 100 employees

Susan Carroll, Managing Director

E-mail [email protected]

Phone 1-864-579-2115

www.claritypharma.com

Decision Analyst Inc.

Founded 1978 | 150 employees

Monisha Hatfield, Senior Vice President

Bonnie Janzen, Executive Vice President

Phone 1-817-640-6166

www.decisionanalyst.com/industry/medical/

Egg Strategy

Founded 2005 | 50 employees

Christopher Wilshire, CEO and Founder

Matthew Singer, President

Phone 1-303-546-9311

www.eggstrategy.com

Founded 1980 | 350+ employees

Steve Raebel, President

Phone 1-800-863-4353

www.fieldwork.com/market-research-services/

Focus Insite  

Founded 2015 | 40 employees 

Jim Jacobs, CEO

Liana Wood, VP of Operations

E-mail [email protected]  

Phone 1-888-836-2871 (888-8-FOCUS-1)

www.focusinsite.com

Holden Healthcare

Founded 2006 | 50 employees

Jeffrey Kelsch, Managing Partner

Phone (U.S.) 1-208-809-7117

www.holdendata.com

Founded 1991 | 900 employees

Kristof De Wulf, CEO

Phone 1-248-239-2300

www.wearehuman8.com

Founded 2014 | 270+ employees

Lisa Wilding-Brown, CEO

Phone 1-888-229-6664

www.innovatemr.com

Insights Opinion

Founded 2015 | 50 employees

Phone (U.S.) 1-646-475-7865 | (U.K.) +44 20 3239 5786 | (IN) +91 120 498 7860

www.insightsopinion.com

Ironwood Insights Group LLC

Founded 2017 | 300 employees

E-mail [email protected]  

Phone 1-602-661-0878 x2110

www.ironwoodinsights.com

Olson Research Group Inc.

Founded 1995 | 55 employees

Phone 1-267-487-5500

www.olsonresearchgroup.com    

Founded 2017 | 20+ employees

Jim Whaley, CEO

Phone 1-212-653-8750

www.ovationmr.com

PRC Corporation

Founded 1982 | 70 Employees

E-mail [email protected]

Phone 1-201-265-7500 (Main switchboard)

www.prcmarketresearch.com

Qessential Medical Market Research

Founded 1988 | 15 employees

E-mail [email protected]

Phone 1-603-775-9200

www.qessential.com

Rare Patient Voice LLC

Founded 2013 | 20 full-time, 20 part-time patient advocates

Wes Michael, President and Founder

Phone 1-443-986-1949 

www.rarepatientvoice.com

Founded 1995 | 1,000+ employees.

Lance Hoffman, EVP of Client Engagement

E-mail [email protected]

Phone 1-512-757-8120

www.reconmr.com

Schmidt Market Research

Founded 1986 | 40 employees

Phone 1-412-367-1226

www.schmidtmr.com

Symmetric, A Decision Analyst Company

Founded 2016 | 150+ employees

Jason Thomas, President of Symmetric

Phone 1-817-649-5243

www.symmetricsampling.com/panels/

WebMD/Medscape Market Research

Founded 1995 | 1,800 employees

Audrey Rosen, Vice President, Market Research

Phone 1-646-856-3860

www.MedscapeMarketResearch.com

Survey Monitor July/August 2024 Related Categories: Health Care Products-Natural, Research Industry Health Care Products-Natural, Research Industry, Artificial Intelligence / AI, Consumer Research, Consumers, Employees, Entrepreneurs/Small Business, Health & Beauty Aids, Political Research, Real Estate/Development, Research Employment, Shopper Insights

Driving innovation: 5 ways AI is transforming health care insights Related Categories: Health Care (Healthcare), Research Industry, Health Care (Healthcare) Research, Research Industry – COVID-19 Health Care (Healthcare), Research Industry, Health Care (Healthcare) Research, Research Industry – COVID-19, Artificial Intelligence / AI, Automation, Respondent Database/Recruiting System, Data Analysis

Survey Monitor May/June 2024 Related Categories: Health Care (Healthcare), Research Industry, Health Care (Healthcare) Research Health Care (Healthcare), Research Industry, Health Care (Healthcare) Research, Grocery/Supermarkets, Restaurants/Food Service, Shopper Insights, Artificial Intelligence / AI, Beverage, Consumer Research, Consumers, Entertainment, Environmental, Media Research-Digital, Physicians, Transportation, Travel

Research looks at the role of pharmacists as retail and pharma continue to change Related Categories: Health Care (Healthcare), Research Industry, Health Care (Healthcare) Research, Patients , Research Industry – COVID-19 Health Care (Healthcare), Research Industry, Health Care (Healthcare) Research, Patients , Research Industry – COVID-19, Pharmacies/Drug Stores, Pharmacists, Pharmaceutical Products, Retailing

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Healthcare systems are under pressure worldwide with aging populations, financial pressures and changing patient expectations – and a healthcare m arket research firm helps organizations become more efficient and responsive to patient needs.

What sets sis apart as a world-class healthcare market research firm, a healthcare market research firm offers invaluable data and analysis, helping businesses understand market trends, regulatory changes, and competitive dynamics..

SIS has over 40+ years of experience catering to the specific needs of the biggest names in the healthcare industry.

We provide critical physician and patient, physician, and stakeholder feedback regarding their medical products and services.  Our robust network of accessible physicians, clinicians, nurses, dentists, chiropractors, acupuncturists, therapists, and paraprofessionals gives us real-world medical data. We probe the thoughts and opinions of medical professionals where they work, accessing the most applicable data and mining the crucial opinions of those who matter most where research is concerned.

With access to the widest demographic pool of respondents around the world, we are ready and able to communicate with the people most directly affected by and reliant on the healthcare industry for daily care, improved quality of life, and in many instances, for survival itself. We respect the importance of healthcare marketing research, and we take it seriously.

The SIS Difference

Partnering with a healthcare market research firm like sis helps businesses identify emerging opportunities, mitigate risks, and develop strategies that ensure long-term success..

SIS International stands out as a world-class healthcare market research firm for several reasons. Our comprehensive approach, deep industry expertise, and commitment to delivering actionable insights make us a trusted partner for businesses in the healthcare sector. Here’s what sets us apart:

Comprehensive Approach to Research

At SIS , we utilize a multifaceted approach to healthcare market research. Our methodologies include qualitative and quantitative research, competitive analysis, and advanced data analytics. This holistic approach ensures we capture a complete market picture, providing our clients with detailed and actionable insights.

• Qualitative Research: We conduct in-depth interviews, focus groups, and ethnographic studies to gather detailed information about patient experiences, healthcare provider practices, and stakeholder perspectives.
• Quantitative Research: Our surveys and statistical analyses provide robust data on market trends, patient demographics, and healthcare utilization patterns.
• Competitive Analysis: We assess the competitive landscape, identifying key players, market share, and strategic positioning.
• Advanced Data Analytics: We utilize cutting-edge tools and techniques to analyze large datasets to uncover trends, correlations, and insights that drive strategic decision-making.

Deep Industry Expertise

Our team of experts brings extensive experience in the healthcare industry, covering various specialties, including pharmaceuticals, medical devices, biotechnology, and digital health. This deep industry expertise enables us to provide insights that are not only data-driven but also contextually relevant and actionable.

• Pharmaceuticals: We help pharmaceutical companies navigate regulatory challenges, optimize product development, and develop effective market entry strategies.
• Medical Devices: Our research helps medical device manufacturers understand healthcare provider needs, regulatory requirements, and market trends.
• Biotechnology: We provide insights into the rapidly evolving biotech landscape, helping companies identify opportunities and mitigate risks.
• Digital Health: We assist digital health companies in understanding user needs, technological advancements, and regulatory landscapes, enabling them to develop innovative solutions that improve patient care.

Commitment to Actionable Insights

At SIS International, we are committed to delivering insights that our clients can act upon. We go beyond data collection and analysis to provide strategic recommendations that drive business success. Our reports and presentations are designed to be clear, concise, and directly applicable to our clients’ business objectives.

• Strategic Recommendations: We provide tailored recommendations that align with our clients’ goals and market conditions.
• Clear Reporting: Our reports are easy to understand, with actionable insights highlighted to facilitate decision-making.
• Ongoing Support: We offer continuous support to our clients, helping them implement our recommendations and adapt to changing market conditions.

Global Reach with Local Insights

With a presence in key global markets, SIS International offers a unique blend of global reach and local insights. Our extensive network of researchers and industry experts allows us to conduct research in diverse markets, providing our clients with a comprehensive understanding of global trends and local market dynamics.

• Global Presence: We have a strong presence in North America, Europe, Asia, and other key markets, enabling us to conduct research across different regions.
• Local Expertise: Our local experts provide valuable insights into regional market conditions, regulatory environments, and cultural nuances, ensuring our research is relevant and actionable in specific markets.

Focus on Innovation and Continuous Improvement

At SIS International, we are committed to staying at the forefront of market research methodologies and technologies. We continuously invest in new tools, techniques, and training to enhance our research capabilities and deliver the highest-quality insights to our clients.

• Innovative Methodologies: We employ the latest research methodologies to capture accurate and relevant data.
• Advanced Technologies: We utilize advanced technologies such as AI and machine learning to analyze data and uncover deeper insights.
• Continuous Learning: Our team conducts ongoing training and professional development to stay updated on industry trends and research best practices.

Mega Trends in Healthcare

Hiring a top healthcare market research firm like sis international offers numerous benefits, including expert insights, comprehensive market analysis, customized research solutions, and enhanced strategic planning..

Digital health, or health tech, uses technology to improve the delivery of care and enhance consumption and payment for care. Health tech is useful for subsectors such as insurance, hospitals, and practitioners. It is also essential to pharmaceuticals, consumer-facing services, and government sectors. The potential of the partnership between health and technology is clear.

The healthcare industry has faced many scientific breakthroughs over the past few years. One of the major trends disrupting the industry is smart technology. It enables smooth functioning and reduces hospital administrators’ tedious work. The Internet of Medical Things is another disruptor. The IoMT incorporates medical devices and applications. It allows the transfer of medical information over secure networks. The third disruptor is tele-health. This is a combination of document sharing, mobile technology, and teleconferencing.

Who Needs a Healthcare Market Research Firm?

Healthcare market research firms provide valuable insights and support to a wide range of stakeholders.

Healthcare market research firms provide valuable insights and support to a wide range of stakeholders within the healthcare industry. These stakeholders include pharmaceutical companies, medical device manufacturers, healthcare providers, payers, investors, and more. Here are the key groups that can benefit from engaging with a healthcare market research firm:

Pharmaceutical Companies

Pharmaceutical companies require a healthcare market research firm like SIS to understand the competitive landscape, regulatory requirements, and market demand for their products. This research helps them navigate the complexities of drug development, optimize their product pipelines, and develop effective market entry strategies. For example, a pharmaceutical company launching a new drug can use market research to assess potential market share, competitive threats, and healthcare provider preferences.

Medical Device Manufacturers

Medical device manufacturers rely on market research to guide the development and commercialization of their products. This includes understanding healthcare provider needs, regulatory standards, and market trends. A top healthcare market research firm helps these manufacturers ensure that their devices meet market demands, comply with regulatory requirements, and achieve successful adoption. 

Healthcare Providers and Institutions

Healthcare providers, including hospitals, clinics, and individual practitioners, benefit from healthcare market research firms by gaining insights into new treatments, technologies, and patient preferences. This research helps them make informed decisions about adopting new products and services, improving patient care, and optimizing clinical practices. 

Health Insurance and Payer Organizations

Payers and insurance companies use market research to evaluate the cost-effectiveness and potential savings associated with new healthcare products and services. This research informs their coverage decisions, reimbursement policies, and formulary placements. By understanding the economic impact of new treatments, payers can make informed decisions that promote patient access to affordable and effective healthcare solutions.

Investors and Financial Analysts

Investors and financial analysts rely on market research to evaluate the potential risks and returns associated with investing in healthcare companies. Healthcare market research firms provide insights into market dynamics, competitive positioning, and growth prospects, helping investors make informed investment decisions. 

Biotechnology Companies

Biotechnology companies developing biologics and other advanced therapies require market research to understand industry trends, stakeholder perspectives, and the impact of new technologies. This research helps them innovate and develop cutting-edge solutions that meet the needs of the healthcare market. 

Contract Research Organizations (CROs)

CROs involved in the clinical development of new treatments need market research to understand regulatory requirements, competitive landscapes, and patient recruitment challenges. A world-class healthcare market research firm helps them design and conduct successful clinical trials that meet the needs of their clients and regulatory agencies. 

Health Technology Companies

Health technology companies developing digital health solutions, such as telemedicine platforms, health apps, and wearable devices, benefit from market research by understanding user needs, regulatory requirements, and market trends. Healthcare market research firms support them in developing innovative solutions that improve patient care and enhance healthcare delivery. For example, a company developing a new wearable health device can use market research to understand user preferences, regulatory standards, and potential market demand.

Patient Advocacy Groups

Patient advocacy groups engage with healthcare market research firms to understand patient needs, preferences, and treatment outcomes. This research helps them advocate for policies that promote patient access to affordable and effective healthcare solutions. 

Physicians, payers, providers, and governments face unprecedented opportunities and challenges, and research helps make organizations more responsive to patient needs.

The importance of focus groups.

Focus Groups are becoming a central means of conducting qualitative research in healthcare. They allow researchers to collect data about participants’ beliefs and give insights into their opinions and values. Focus groups are well-suited for uncovering unmet patient and practitioner needs and identifying new areas of opportunity.

This type of research can help health professionals develop education programs. These programs have become important as more countries embrace cultural diversity. They also help researchers better understand the needs of minorities. Focus Groups are a boon for other vulnerable groups facing disparities in healthcare.

Whom Do We Serve?

SIS International conducts Focus Groups with physicians, key opinion leaders, and specialists. We also convene groups for procurement managers, hospital administrators, and chiefs of staff. We serve C-suite hospitals and medical device executives. Our services are also for patient care coordinators and caregivers.

Online Focus Groups

Focus Groups have gone online, providing benefits such as saving time in a busy world. They allow patients to connect over vast geographies, as many participants receive treatments that limit their mobility. Another benefit is that participants feel more comfortable at home, thus being more likely to open up.

The online Focus Group offers access to respondents from marginalized and understudied populations. This access is critical when researching diseases with low incidence rates. Online Focus Groups often have advanced analytics built into the platforms that provide further in-depth analysis of responses.

Benefits of Focus Groups

A Focus Group enables healthcare providers to gauge consumer response. Focus Groups offer instant ideas for the enhancement of certain products or concepts. They also help to pinpoint the product requirements of the end-user. They alert providers to other needs that they are not addressing. Other benefits include:

• New Product Launches. It’s hard to know whether consumers like a new product or service or how well it will sell. Healthcare providers can engage a research company to test an offering. They can carry out this test with a sample of potential consumers before it goes to market. Focus Groups give honest feedback about what they like about a product or service. Providers can use this feedback to improve the design of the product or service.
• App and Usability Testing. This type of testing is different from Focus Groups. Instead of assessing what users say, the method observes how people use a product. The tester assigns essential tasks to users and analyzes their performance and experience. Providers can use it to see if a new product or service works. Unlike Focus Groups, researchers conduct Focus Group testing one-on-one.
• Exploring Willingness to Pay. Focus Groups can gauge whether consumers will be willing to pay for new medical procedures. The group can discuss the need for the procedure and how much they think it’s worth. This exercise may have a positive influence on pricing, making medical procedures more affordable.

About SIS International

SIS International offers Quantitative, Qualitative, and Strategy Research. We provide data, tools, strategies, reports, and insights for decision-making. We also conduct interviews, surveys, focus groups, and other Market Research methods and approaches. Contact us for your next Market Research project.

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Healthcare Market Research Made Simple

Physician Recruitment | In-Depth Interviews | Quantitative Surveys Obtain data and insights from the right respondents, eliminating guesswork and ensuring reliable results.

Our Clients

Quality Respondents: The Key to Effective Healthcare Market Research

To ensure successful healthcare market research, it’s crucial to gather trustworthy opinions, reliable insights, and genuine feedback from actual users of your medical devices or pharmaceutical products.

With our services, you can avoid wasting valuable time, money, and resources on unsuitable matches and low-quality respondents. We provide high-quality, relevant feedback, enabling you to move forward with confidence in your product development efforts.

Healthcare Areas of Expertise

Interviews with KOLs, Physicians and HCPs Conducted

New Therapies and Devices Evaluated

Our Services

How We Help Healthcare Companies Reach Their Full Potential

Physician Recruitment: Ensuring High-Quality Feedback for Your Healthcare Product

Your medical device or healthcare product deserves precise and insightful feedback from the right medical experts, specialists, and patients. The quality of your research is directly linked to the quality of your respondents.

• In-House Network: Access a robust network of over 2 million healthcare providers
• Comprehensive Access: Reach payers, clinicians, and healthcare decision-makers in all key geographic markets.
• Rigorous Screening: All respondents are personally vetted and screened in-house, ensuring only the highest quality participants .

The outcome? Reliable, high-quality feedback from those who will actually use and benefit from your product. This empowers you and your team to make well-informed decisions with confidence.

In-Depth Interviews (IDIs)

Entering a market and maximizing the adoption of your medtech or pharma product requires more than guesswork. We’re here to provide clarity, ensuring your next steps are clear and confident.

• In-Person Interviews: Engage directly with physicians and healthcare professionals.
• Phone Interviews (Tele-depth): Conduct interviews with audio recording and transcription.
• Focus Group Discussions : Participate in group conversations and on-site, in-hospital ethnography studies.

From concept to launch, stay ahead of the competition and reach your full commercial potential with our data-backed strategy and extensive healthcare industry experience. Eliminate guesswork and move forward with full speed and confidence.

Quantitative Surveys

Choosing the wrong kind of research can delay your progress by years. That’s why we provide high-quality data to clarify your next steps. Our proven quantitative research methods will guide you confidently in the right direction.

• Survey Design and Optimization : Create, program, and optimize surveys for exceptional data quality.
• Comprehensive Survey Management : From recruiting and hosting to launching and data collection.
• In-Depth Analysis : Includes focus group discussions and on-site, in-hospital ethnography studies.

Whether you’re looking to reduce development time, expedite FDA approval, or launch a new product to increase market share, our research provides the answers you need to make informed, forward-moving decisions.

Over 20 Years of Guiding Better Decisions in MedTech and Pharma

Partnering with You for Success

We believe in building strong relationships with our clients , working closely to achieve the best outcomes. We avoid outsourcing critical work or cutting corners, ensuring we fully understand your product, situation, and goals.

Dedicated to the Healthcare Sector

Executing a reliable healthcare market research plan requires experienced professionals who understand the significance of your work. Our team includes seasoned MD physicians and PhD scientists with extensive backgrounds in pharmaceuticals, medical devices, and biomedical industries.

Their expertise spans various therapeutic areas and medical specialties, ensuring you get real answers and results to move your company forward.

What Our Clients Say

“A phenomenal team I would recommend to anyone looking for actionable market and customer insights in healthcare. Our go-to market research partner.”

SENIOR CONSULTANT, Wilmington, DE

“KOLgroups is a trustworthy partner for our healthcare market research projects. We have partnered with them quite a few times and I count on them for our TDI/IDI needs.”

SENIOR DIRECTOR, Reason Research, Philadelphia, PA

“From 0 to 11 qualified respondents in 2 days! Crazy! I just can’t thank you enough for saving our research! We are thinking Boston in November for more research!”

DIRECTOR, Just Worldwide, Guildford, UK

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Medical Devices

September 11th , 2019

Medical Device Development in this Century

Developing a new medical device is a long and arduous process. It is one to which you must dedicate enough time as well as the financial resources for materials and personnel. While it can feel tempting to cut corners at the ....

By Craig W. Stropkay, PhD

August 19th, 2019

The challenges start-ups face to gain medical device approval

Getting a new medical device onto the market in the United States can be a drawn-out experience and one that can be frequently be difficult and time-consuming. It requires a great deal of knowledge about FDA submission ...

Get Expert Assistance for your Healthcare Market Research Project

Connect with the right physicians and medical experts so you get the opinions you need. We’ll eliminate the confusion, uncertainty, and chaos that often comes along with healthcare market research if not properly executed.

Strategic Healthcare Market Research

We illuminate micro and the macro views alike.

Reaching the heights is easier with a framework.

Research strong enough for offense and defense.

For a small outfit, we have impressive global reach.

Do your customers receive all you are transmitting? Let us help you find out.

Digging through data as if nothing else matters.

Don't let our size fool you.

Market Insights that ADVANCE

Your business.

Where We Play

Oncology and Hematology

CV & Metabolic Disorders

​ Psychiatric/CNS Disorders

Ped + Adult Vaccines

Pain Management Respiratory Disorders

Infectious Disease

Women's Health

​ Ophthalmology

Rare Diseases

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Market Landscape

Positioning/Repositioning

Lexicon & Natural Language

Demand & Patient Optimization

ATU/Tracking + KPIs Emotional Drivers

Segmentation

Messaging & Story Flow

Product Concept Tests/TPP

Patient Journey

Since its 2014 inception, Armature has conducted research in more than  30 countries (on 6 continents). Read on to see why half of the world's Top 20 pharma companies have trusted Armature with their market research challenges

Areas of Excellence

Choice Models

Demand Studies

ATU/Tracking + KPIs

Emotional Drivers Buying Process

OUR MISSION

Armature's overriding goal is to  produce   actionable research that goes beyond expectations and reveals the reality of the market. Whether your focus is HCPs, Patients, or Caregivers, we find you better answers  with deep roots in high-quality data.

We customize our approach to each challenge we encounter. We come to the table without preconceptions and use the best methods to tackle the situation.  If we don't have the "best methods" on hand, we  build  them for you.

At Armature we use best practices not as our goal, but as a springboard into even better work. We listen. We ask good questions. We listen some more. And we are always thinking about how to deliver best practices plus .

'Armature' MEANs A LOT

The term "armature" means several things, among them a strong supporting foundation or protection from attack . In art, it provides structural support for a sculpture or figure--what some call a "wireframe." Armatures are also the specific parts in electric motors where electricity gets generated.   

You may not be used to a market research partner who manages to bundle strong insights with a hint of electricity as well. But it's time for your team to experience it.

Do you want to know ?

Dynamic life science intelligence to gro w your business and brand

Life Sciences is in hyperdrive. The breakneck pace of innovation is saving millions of lives. Yet many challenges remain the same. How to balance the needs of patients and providers with the demands of regulators and stakeholders? How to lead with science while listening to human experience? Escalent’s deep healthcare and life sciences insights and agile implementation model help the innovators of today become the market leaders of tomorrow.

Health and Life Sciences Consulting for the Leaders of Tomorrow

Managing disruption

Digital transformation

Patient centricity

Expect the gold standard in life sciences consulting and healthcare market research.

Escalent is a leading, global life sciences and healthcare market research and consulting firm . We know the players, the trends, and the policies that drive change across the health ecosystem. From big pharma ceutical compan ies to small biotech. From medical suppliers and device manufacturers to hospitals and healthcare providers.

The leaders of tomorrow need a holistic life sciences consulting partner. We support clients across the entire product lifecycle—from pre-clinical innovation to commercialization and post-launch tracking. You can expect seasoned medical consultants, data scientists, and insights practitioners with a passion for your industry. Let us help you accelerate the development process from molecule to brand launch and beyond.

Solutions and Insights for Life Sciences and Healthcare

Staying on top means juggling multiple priorities. Where can you expand, what challenges will you face, and how will you succeed? We partner with growing healthcare firms to deliver nuanced market assessments, competitive intelligence, and M&A support. Whether it’s quick-turn intelligence or ongoing monitoring, find out where to play and how to win with innovative healthcare and life sciences market research and consulting from Escalent.

Life sciences and healthcare are facing significant changes, from meeting patient needs to developing new treatments. Escalent is behind the household names known for trusted care—our healthcare and life sciences market research and analysis defines, shapes and evaluates your brand and our strategies optimize your messaging on a personal level to make powerful connections with patients and HCPs. Let us help future proof your most powerful asset.

Innovation is the name of the game in life sciences and healthcare. Escalent partners with the world’s largest healthcare and pharmaceutical companies, leveraging market research to identify the next big opportunity—whether it’s evaluating and prioritizing novel assets or understanding epidemiology. Clients rely on our healthcare insights, strategy, consulting and implementation expertise to position them for success.

Facing tight timelines but your team is consumed by non-core tasks? Trying to stay on top of the latest innovations? Escalent provides a dedicated team of Implementation Consultants as researchers and analysts to provide ongoing support. We act like an extension of your team without the headaches of headcount approval, hiring, onboarding, or training. Work smarter and move faster with Escalent.

Learn from our clients’ success in a Life Sciences & Health case study

• Success Stories Implementing an integrated corporate structure for a major pharma company See how we partnered with a major pharma company to develop a collaborative change management strategy and clear communication plan. Show Me More
• Success Stories Delivering relevant and timely communications for the Medical Affairs team at a top pharma company See how we helped a top pharma company ensure knowledge uniformity and boost productivity across internal teams through a reimagined communications strategy. Show Me More
• Success Stories Building an effective commercial innovation pipeline with a major pharma company See how we equipped a major pharma company with a more efficient process to ensure its early-stage product pipeline remains robust. Show Me More
• Success Stories Ensuring strict regulatory compliance for a leading pharma company See how we increased Article 57 submissions for a leading pharma company by over 6% through strict regulatory compliance support. Show Me More
• Success Stories Securing IDIs with high-ranking, qualified experts for a top healthcare solutions company Securing IDIs with high-ranking, qualified experts for a top healthcare solutions company Show Me More
• Success Stories Synthesizing communication materials to improve engagement and inspire healthy behaviors See how our behavioral science experts synthesized communication materials and developed a strategic reference resource for a client to ensure that information resonates, inspires and connects with their customers. Show Me More
• Success Stories Building a superior digital experience that HCPs want to use See how we used behavioral science principles to uncover underlying HCP habits and evaluation criteria of sources to ensure successful development of a digital launch program to support awareness of a new treatment. Show Me More
• Success Stories Diving deeply into cultural differences that impact attitudes towards body image/weight loss Read this success story link to see how we helped a major pharmaceutical company develop a holistic and effective marketing strategy around a culturally sensitive topic. Show Me More
• Success Stories Renewing relevance and driving growth markets for mature brands An opportunity scan reveals emerging trends and unmet consumer needs across six product segments and twelve geographies Show Me More
• Success Stories Looking into physicians’ minds and hearts A human approach to health market research is needed to change prescribing habits Show Me More
• Success Stories Diving into member experiences to drive improved health outcomes In-home ethnographies and detailed customer interviews uncover the need for indirect behavior targeting Show Me More
• Success Stories Segmenting physicians to optimize promotion of a late-stage pharmaceutical brand Health market research identifies three physician segments to extend a brand's life Show Me More
• Success Stories Assessing the value placed on hospital awards A two-pronged research approach to identify the right hospital award for a health system to use to improve its marketing strategy Show Me More
• Success Stories Optimizing a new health plan design for the federal employee market Extensive healthcare market research enables new care options for young, healthy employees Show Me More
• Success Stories Identifying targets for a multi-product connected care offering Global healthcare market research informs therapy and technology selling tactics Show Me More
• Success Stories Helping two global pharma companies uncover a winning position for launch of a new drug International qualitative healthcare market research informs product positioning in a competitive space Show Me More
• Success Stories Evolving brand messaging to jump-start product growth for a nutrition science company MaxDiff and TURF Analysis reveal winning messages for HCPs and consumers Show Me More
• Success Stories Boosting negotiation leverage in low data availability markets Uncovering critical market intelligence in APAC, AfME and LATAM Show Me More
• Success Stories Using Brand Power™ to grow a hospital system’s market presence An inclusive workshop and proven quantitative tracking builds the picture of brand health Show Me More
• Success Stories Building an innovation pipeline in a disruptive category How competitive intelligence fuels R&D for a medical device manufacturer Show Me More
• Success Stories Building an innovation process that keeps pace with revenue opportunities A leading pharma company accelerates innovation through data Show Me More

Explore our thinking on Life Sciences & Healthcare

The growing competition in the life sciences industry makes customer and patient centricity essential for brands. Find out how brands can fuel customer centricity by diving deep into doctor, patient, and HCP behavior and their journey across multiple touchpoints.

The customer journey is evolving. Download our guide to boosting customer growth using its award-winning path-to-purchase research.

In a recent discussion amongst industry peers, we examined why trust is so crucial, how it can be measured, and the challenges and opportunities it presents in the pharma and healthcare industries.

Read the latest news from Escalent

Top data analytics and advisory firm Escalent announces it has acquired C Space and Hall & Partners.

Escalent's Tech TrustBuilder is a scientifically-validated framework that measures trust in technology to help brands build bonds with people

Escalent's ISO/IEC 27001 certification is one way we maintain rigorous vigilance on the global regulatory landscape

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8 Top Consulting Industry Trends to Watch in 2024 and Beyond

by The Editorial Team at Plunkett Research, Ltd. , on July 30, 2024

This article explores the most significant trends affecting the consulting industry, drawing on insights from a recent industry report by Plunkett Research.

1. Technological Innovation and Digital Transformation

The consulting industry is at the forefront of technological advancements. Key areas such as artificial intelligence (AI), automation, data analytics, and cybersecurity are revolutionizing how consulting firms operate and deliver value to clients. For instance, generative AI is enhancing consultants' ability to conduct research, create presentations, and complete projects more efficiently, ultimately boosting profitability.

• AI and Automation : AI-driven solutions are enabling consultants to provide more accurate and actionable insights. Automation is streamlining routine tasks, allowing consultants to focus on strategic and high-value activities.
• Data Analytics : The demand for data analytics consulting is soaring as businesses seek to leverage big data for informed decision-making. Consultants specializing in predictive analytics, data mining, and data visualization are in high demand.
• Cybersecurity : With the increasing frequency of cyber threats, cybersecurity consulting has become critical. Firms offering expertise in protecting digital assets and ensuring data privacy are seeing significant growth.

2. Growing Demand for IT and Software Consulting

Information technology (IT) consulting continues to be a major growth driver. The sector encompasses a wide range of services, including e-commerce, telecommunications, cloud computing, and mobile app development. The shift towards cloud-based solutions and the Internet of Things (IoT) is creating new opportunities for IT consultants.

• Cloud Computing : Cloud-based infrastructure and applications are becoming standard, necessitating consultants who can guide businesses through the transition and optimize cloud environments.
• IoT : The proliferation of connected devices is driving demand for IoT consulting, particularly in industries like manufacturing, healthcare, and logistics.

3. Importance of Management Consulting

Management consulting remains a vital part of the industry, focusing on helping organizations improve efficiency, productivity, and profitability. Key areas include strategy development, organizational restructuring, and mergers and acquisitions.

• Strategy and Restructuring : Top consulting firms like McKinsey & Company and Bain & Company are known for advising Fortune 1000 companies on high-level strategy and organizational changes.
• Mergers and Acquisitions : As companies look to expand and consolidate, consultants play a crucial role in identifying targets, conducting due diligence, and integrating acquired entities.

4. A Focus on Emerging Markets and Offshoring

The consulting industry is increasingly global, with significant growth opportunities in emerging markets. Countries like India, Brazil, and China are becoming important hubs for consulting services.

• Emerging Markets : Economic growth in emerging nations is driving demand for consulting in areas like cost reduction, efficiency improvement, and foreign trade facilitation.
• Offshoring : Offshoring consulting projects to countries with lower labor costs remains a common practice. However, the focus is now shifting towards leveraging local expertise in these markets.

5. Changing Business Models for Consulting Firms

Consulting firms are adopting innovative business models to meet changing client demands and enhance profitability. Key trends include contingency-based pricing, the integration of digital advertising services, and the rise of internal consulting units.

• Contingency-Based Pricing : Many consulting firms are now accepting assignments with contingency fees, aligning their compensation with the achievement of specific client goals.
• Integration with Digital Advertising : Consulting firms are acquiring digital advertising agencies to offer comprehensive marketing services, blending traditional consulting with digital strategy and execution.
• Internal Consulting Units : Some corporations are developing internal consulting teams that not only serve their own needs but also offer services to external clients, adding a new revenue stream.

6. Opportunities in Healthcare and Government Consulting

Healthcare and government sectors present substantial opportunities for consulting firms, driven by regulatory changes, technological advancements, and the need for improved efficiency.

• Healthcare Consulting : The ongoing changes in healthcare ownership and the push for cost controls are creating demand for consultants who can help providers achieve greater efficiencies and better patient outcomes.
• Government Contracts : Consulting to governments, especially in IT, defense, and facilities, remains a lucrative segment. Federal contracts, particularly in the U.S., offer significant revenue potential for firms with the expertise to navigate complex bidding processes.

7. Use of Generative AI and RPA in Consulting

Robotic Process Automation (RPA) and generative AI are reshaping the consulting landscape by automating routine tasks and enhancing consultants' capabilities.

• RPA : By automating repetitive processes, RPA allows consultants to focus on strategic initiatives, improving productivity and reducing costs for clients.
• Generative AI : Tools like ChatGPT are enabling consultants to generate high-quality content, conduct in-depth analysis, and deliver more impactful presentations.

8. Rising Competition and Client Expectations

The consulting industry is becoming more competitive, with clients demanding tangible returns on investment and more flexible engagement models.

• Return on Investment (ROI) : Clients are increasingly focused on the ROI of consulting engagements, pushing firms to deliver measurable results and justify their fees.
• Flexible Engagement Models : Firms are adopting flexible pricing and delivery models, including remote consulting and virtual collaboration, to meet client needs and reduce costs.

A Rapidly Advancing Industry with Room for Growth

The consulting industry is poised for continued growth and transformation. For investors, consultants, and marketing professionals, staying abreast of these trends is essential for capitalizing on new opportunities and maintaining a competitive edge. Whether it's leveraging AI and data analytics, expanding into emerging markets, or adopting innovative business models, the future of consulting promises to be dynamic and full of potential.

Obtain Additional Consulting Market Research

Use this report to quickly understand major industry trends, access key consulting industry statistics, and gain an understanding of top competitors in this space. Visit the report page using the link above to learn more.

About Plunkett Research, Ltd

Plunkett Research, Ltd. is a leading publisher of business and industry research, with a global client list of top corporations, consultancies, investment firms, universities and government agencies. Our core focus is on the analysis of industry trends, industry benchmarks, technologies and opportunities. This allows us to leverage our research methodology to deliver accurate, timely information that our clients need to develop business strategies, determine market scope and consider investment opportunities.

With Permission Copyright © 2024, Plunkett Research, Ltd., All Rights Reserved

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Healthcare Contract Research Organization Market Size, Share & Growth Report 2033

According to latest report, the global healthcare contract research organization (CRO) market size was USD 52.19 billion in 2023, calculated at USD 55.95 billion in 2024 and is expected to reach around USD 104.60 billion by 2033, expanding at a CAGR of 7.2% from 2024 to 2033. North America dominated the healthcare contract research organization market with the largest revenue share of 38% in 2023.

Contract Research Organizations (CROs) are integral to the drug development process, offering a full range of services that span every phase of clinical trials. They play a crucial role in developing robust study protocols, ensuring scientific rigor from trial inception. CROs employ effective strategies for patient identification and enrollment, critical for meeting trial objectives.

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Market Overview

The healthcare contract research organization market is experiencing rapid growth driven by increasing demand from pharmaceutical , biotechnology , and medical device industries. CROs specialize in providing a comprehensive array of services essential for clinical trials , including regulatory affairs, clinical trial planning, site selection and initiation, recruitment support, clinical monitoring, data management, trial logistics, biostatistics, medical writing, and project management. These services are crucial for managing and executing clinical research studies efficiently, supporting product development from inception to market approval. CROs play a pivotal role in navigating complex regulatory landscapes and ensuring adherence to ethical standards, safeguarding the rights and well-being of study participants. Their expertise and ability to streamline processes contribute significantly to the market’s growth by enabling efficient and compliant clinical trial operations across global healthcare sectors.

· In February 2024, European CRO FGK expanded into the UK through the acquisition of Clinicology.

· In July 2023, Catalyst Clinical Research announced the acquisition of Genpro Research.

· In August 2023, Kohlberg signed a definitive agreement to acquire a majority stake in Worldwide Clinical Trials.

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U.S. Healthcare Contract Research Organization (CRO) Market Size to Hit USD 27.44 Bn by 2033

The U.S. healthcare contract research organization (CRO) market size was estimated at USD 13.95 billion in 2023 and is projected to hit around USD 27.44 billion by 2033, growing at a CAGR of 7.0% during the forecast period from 2024 to 2033.

North America stands as a leader in the healthcare contract research organization market, fueled by robust contributions from prominent companies such as IQVIA, known for its extensive service portfolio in clinical research advancement. Companies like ClaraHealth, with their patient-centric recruitment acceleration platform, play a pivotal role in enhancing CRO operations across the US and globally. In Canada, the pharmaceutical industry’s focus on innovation is pivotal, aiming to broaden access to cutting-edge medicines, vaccines, and treatments nationwide. This collaborative effort is not only driving advancements in healthcare but also positively impacting communities throughout the region, reinforcing North America’s leadership in the global healthcare contract research organization market.

• In September 2023, Cerba HealthCare announced its acquisition of Canadian Contract Research Laboratory CIRION BioPharma Research, expanding bioanalytical capabilities for complex clinical trials.

Asia Pacific emerges as the second most dominant region in the healthcare contract research organization market, driven by a robust network of specialized service providers facilitating comprehensive drug discovery and development programs for pharmaceutical and biotechnology companies. These include Discovery CROs, Pre-Clinical CROs, Clinical CROs, and those offering bioequivalence and bioavailability services. Outsourcing research and development activities to CROs allows companies to enhance operational efficiency and focus on core competencies. In China, the expansion of health insurance coverage to over 95% of the population reflects significant strides in healthcare accessibility, supported by decades of economic growth and rising personal incomes. This socio-economic progress has spurred increased demand for improved healthcare services, underscoring Asia Pacific’s pivotal role in driving growth and innovation within the global CRO market.

Report Highlights

The clinical monitoring segment stands out as a dominant force in the global healthcare contract research organization market. Effective clinical monitoring is pivotal for ensuring the success of clinical trials and accelerating the introduction of new drugs to market. This service involves meticulous oversight and assessment of trial activities, tailored to meet the unique requirements of each study. By providing comprehensive monitoring services, CROs play a crucial role in maintaining trial integrity, adherence to protocols, and regulatory compliance, thereby facilitating efficient and successful drug development processes for pharmaceutical and biotechnology companies worldwide.

The regulatory/medical affairs segment is poised for growth with a projected CAGR in the forecast period within the healthcare contract research organization market. Regulatory affairs has evolved as a critical profession aimed at safeguarding public health by regulating the safety and efficacy of various products, including pharmaceuticals, medical devices, and cosmetics. Governments enforce stringent regulations to ensure products meet quality standards, while companies strive to comply to maintain public trust and health benefits. As regulatory complexities increase globally, CROs specializing in regulatory affairs play a pivotal role in navigating these frameworks, offering expertise in compliance, submission processes, and strategic advice. This segment’s anticipated growth underscores its importance in facilitating regulatory compliance and supporting the successful development and market approval of healthcare products worldwide.

The clinical segment emerged as the dominant category in the global healthcare contract research organization market. CROs possess specialized knowledge, capabilities, and established processes essential for the successful development and execution of clinical trials, ensuring adherence to rigorous national and international standards. Partnering with a CRO equips pharmaceutical and biotechnology companies with innovative tools that enhance operational efficiencies, resulting in reduced trial timelines and costs. While clinical CROs focus on comprehensive trial management services, laboratory CROs specialize in drug discovery, manufacturing, and bioanalytical services, collectively bolstering the capabilities necessary for advancing medical research and therapeutic innovations on a global scale.

The pre-clinical segment is anticipated to experience the fastest growth during the forecast period within the healthcare contract research organization market. Pre-clinical research encompasses the crucial stages of development and testing that precede human trials, focusing on verifying the safety and efficacy of new products. This process involves meticulous protocol creation and initial research phases to assess product safety through animal studies. Pre-clinical studies play a pivotal role in evaluating the potential of therapeutic drugs or strategies before progressing to clinical trials, ensuring that only the most promising candidates advance to human testing. As demand for early-stage research continues to expand, CROs specializing in pre-clinical services are poised to play a pivotal role in accelerating drug development timelines and enhancing research efficiencies, thereby driving growth in the global healthcare contract research organization market.

By application:

The oncology segment is observed to grow at a notable rate in the healthcare contract research organization market. The rise of precision medicine, which tailors treatments based on individual genetic profiles, particularly in oncology, requires extensive data collection, analysis, and clinical trial support from specialized CROs. The complexity and rigorous regulatory requirements for oncology drugs necessitate specialized expertise and resources that CROs can provide, including navigating clinical trial design, patient recruitment, and compliance with regulatory standards. Innovations in cancer treatment, such as immunotherapies, targeted therapies, and personalized medicine, require extensive research and development, leading to a greater need for specialized CRO services.

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Market Dynamics

Integral Support in Drug Development

Contract Research Organizations (CROs) contribute significantly to the healthcare sector by providing comprehensive services across drug development, laboratory operations, and lifecycle management. They offer essential pre-clinical drug development services such as pharmacology and toxicology testing, development of drug delivery devices, and conducting shipping tests. CROs specialize in data management, regulatory affairs, and quality assurance, ensuring compliance and efficiency throughout the drug development process. CROs play a crucial role in accelerating drug development timelines and reducing costs, particularly beneficial for small businesses. Their cost-efficient services compared to in-house development enable companies to expedite the evaluation of new drugs while mitigating expenses. This capability enhances the attractiveness of CROs, driving growth in the healthcare contract research organization market by supporting efficient and streamlined drug development processes.

Complex Regulatory Compliance

Complex regulatory compliance poses a significant restraint on the growth of healthcare Contract Research Organizations (CROs). CROs play a crucial role in managing regulatory affairs for clinical trials, ensuring compliance with intricate regulations and guidelines governing the industry. Their expertise and knowledge are essential in navigating these complexities to ensure that trials meet stringent standards and expectations. Rigorous regulatory environment can slow down operational timelines and increase costs, presenting challenges for CROs aiming to streamline processes and expand their market presence. Addressing these regulatory hurdles through enhanced efficiency and compliance strategies is essential for sustained growth in the healthcare contract research organization market.

Opportunity

Technology Transformation

Investing in digital technologies presents a significant opportunity for Contract Research Organizations (CROs) to enhance collaboration across the clinical trial ecosystem and elevate their leadership position. Technology integration enables CROs to streamline traditionally manual administrative tasks, improving trial success by enhancing transparency, controlling spending, accelerating start-up timelines, and generating cost savings for sponsors. This technological evolution not only drives operational efficiency but also strengthens the value proposition of CROs, positioning them to capitalize on the growing demand for streamlined and tech-enabled clinical trial services.

• In February 2024, Avance Clinical and Ryght partnered to integrate novel GenAI technologies into clinical research networks.

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Healthcare Contract Research Organization Market Top Key Companies:

• Charles River Laboratories
• Syneos Health
• Parexel International
• Medpace Holdings
• Axcent Advanced Analytics
• BIO Agile Therapeutics
• Firma Clinical Research
• Acculab Life Sciences

Healthcare Contract Research Organization Market Recent Developments

• In May 2023, Charles River Laboratories International, Inc. and Wheeler Bio, Inc. agreed to introduce RightSourceSM at Wheeler Bio’s manufacturing facility in Oklahoma City. RightSource, situated at a client location, represents a versatile biologics testing laboratory overseen and supervised by Charles River. This initiative aims to enhance the accessibility of swift, dependable quality control services to a more extensive spectrum of companies.
• In January 2023, Bruker Corporation and Switzerland-based biopharma CRO Biognosys AG announced a strategic partnership for biologics-based clinical research. This partnership helped Biognosys AG plan to open its first laboratory for advanced proteomics outsourcing services in the U.S.
• In October 2023, Curavit launched a Health Economics and Outcomes Research (HEOR) practice for pharmaceutical clinical trials, recognizing its growing importance in digital therapeutics.
• In March 2023, LEO Pharma and ICON entered into a strategic partnership to enhance clinical trial execution in medical dermatology.

Healthcare Contract Research Organization Market Report Segmentation

This report forecasts revenue growth at country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Nova one advisor, Inc. has segmented the Healthcare Contract Research Organization market.

• Target Validation
• Lead Identification
• Lead Optimization
• Pre-clinical
• Phase I Trial Services
• Phase II Trial Services
• Phase III Trial Services
• Phase IV Trial Services

By Services

• Project Management/Clinical Supply Management
• Data Management
• Regulatory/Medical Affairs
• Medical Writing
• Clinical Monitoring
• Quality Management/ Assurance
• Bio-statistics
• Investigator Payments
• Patient And Site Recruitment

By Application

• Cardiovascular
• Autoimmune/Inflammation
• Central nervous system (CNS)
• Dermatology
• Infectious diseases
• Pharmaceutical & Biopharmaceutical Companies
• Medical Device Companies
• North America
• Asia-Pacific
• Latin America
• Middle East & Africa (MEA)

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Private equity firms to acquire health care billing and payments firm R1 in $8.9 billion deal

By Bob Herman Aug. 1, 2024

R 1 RCM is finally getting taken off the public markets, ending a months-long saga between private equity firms that were trying to take control of the large health care billing and collections company.

Private equity firms TowerBrook Capital Partners and Clayton, Dubilier & Rice are teaming up to buy R1 , the companies said Thursday. TowerBrook, in a partnership with the Catholic hospital system Ascension, already owns 36% of R1 — which made TowerBrook and Ascension the company’s largest combined shareholder. TowerBrook and CD&R are buying the rest of the company for $14.30 per share in cash, valuing R1 at $8.9 billion.

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The bidding war for R1 highlights private equity’s appetite for “revenue cycle management” companies, which run the medical billing, collections, patient registration, and other administrative services for hospitals and physician groups.

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• Alerts, Advisories & Safety Information

FDA Public Health Alert for Additional Ground Cinnamon Product Due to Presence of Elevated Levels of Lead

En Español (Spanish)

July 25, 2024

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• All retailers

Through product testing conducted by the New York State Department of Agriculture and Markets and confirmed by the FDA, the FDA has determined that the ground cinnamon product listed below contains elevated levels of lead and that exposure to this product may be unsafe. The FDA is advising consumers to throw away and not to buy this ground cinnamon product.

The FDA has recommended that the distributor voluntarily recall this product. The FDA will update this notice with communication from the firm if they voluntarily agree to recall. Please see our initial alert on ground cinnamon products issued March 6, 2024, for a list of additional ground cinnamon products previously recommended for recall.

The FDA is continuing to analyze cinnamon and review sample results received from state partners who have been continuously sampling ground cinnamon at retail for elevated levels of lead. This public health alert will be updated as necessary if the FDA finds that additional products contain elevated levels of lead and that exposure to these products may be unsafe.

Recommendations for Consumers

• The FDA is advising consumers to stop using and dispose of the ground cinnamon product listed in the table above.
• Consumers should not eat, sell, or serve the ground cinnamon product listed in the table above and should discard the product.
• This product has a long shelf life. Consumers should check their homes and discard this product.
• If there’s suspicion that someone has been exposed to elevated levels of lead, talk to your healthcare provider. Most people have no obvious immediate symptoms of lead exposure.

To report a complaint or adverse event (illness or serious allergic reaction), you can:

• Call an FDA Consumer Complaint Coordinator if you wish to speak directly to a person about your problem.
• Complete an electronic Voluntary MedWatch form online.
• Complete a paper Voluntary MedWatch form  that can be mailed to FDA.
• Visit www.fda.gov/fcic  for additional consumer and industry assistance.

Potential Health Effects

Based on FDA’s assessment, consuming this product is likely to contribute to elevated levels of lead in the blood, especially in babies and young children. Protecting children from exposure to lead is particularly important because they are more susceptible to lead toxicity. Most children have no obvious immediate symptoms. Parents and caretakers should consult a healthcare provider if you suspect a child may have been exposed to elevated levels of lead. Short term exposure to elevated lead could result in the following symptoms: headache; abdominal pain/colic; vomiting; anemia. Longer term exposure to elevated lead could result in the following additional symptoms: irritability; lethargy; fatigue; muscle aches or muscle prickling/burning; constipation; difficulty concentrating/muscular weakness; tremor; weight loss.

The potential for adverse health effects from consuming food contaminated with lead varies depending on the level of lead in the food; age of the consumer; length, amount, and frequency of exposure to lead in the food; and other exposures to different sources of lead. For example, the very young are particularly vulnerable to the potential harmful effects from lead exposure because of their smaller body sizes and rapid metabolism and growth.  High levels of exposure to lead in utero, infancy, and early childhood can lead to neurological effects such as learning disabilities, behavior difficulties, and lowered IQ.

FDA’s Advice to Help Protect Against the Effects of Lead

Good nutrition – like meeting the recommendations in the Dietary Guidelines for Americans – can help protect against the health effects from exposure to lead. Eating a variety of healthy foods can make it less likely for an individual to be exposed to the same contaminant from the same food many times and helps to provide the range of nutrients needed for health and, for children, healthy development. Having adequate nutrients stored in the body also can help to prevent lead from having harmful effects. To get adequate food variety, FDA recommends that consumers eat many different foods from the five food groups – vegetables, fruits, grains, dairy, and protein foods – and to alternate how often you provide the same food.

The FDA is advising consumers to throw away and not to buy the ground cinnamon product listed above because samples of this product were found to contain elevated levels of lead. Based on FDA’s assessment, exposure to this ground cinnamon product may be unsafe and could contribute to elevated levels of lead in the blood.  No illnesses or adverse events have been reported to date in association with this product.

While ground cinnamon products may not be a food targeted to young children, cinnamon is used in many foods young children consume. Consistent with the agency’s Closer to Zero initiative , which focuses on reducing childhood exposure to lead, the agency is recommending voluntary recall of the product listed above because prolonged exposure to the product may be unsafe. Removing this product from the market will prevent it from contributing elevated amounts of lead to the diets of children.

Summary of Problem and Scope

The FDA is taking the additional step in issuing a second public health alert this year for ground cinnamon to ensure the safety of ground cinnamon used in foods that are frequently consumed by babies and young children. While a lead level of 20 ppm is significantly lower than the levels of lead associated with the WanaBana cinnamon apple puree and applesauce products recalled in the fall of 2023, which were between 2,270 and 5,110 ppm lead in the cinnamon, the agency considers this ground cinnamon product to be unsafe for consumption by all babies and young children. 

During the last year, the FDA asked states to prioritize testing of ground cinnamon and other spices, prior to the recall of WanaBana apple puree and applesauce products containing elevated levels of lead and chromium. Following the FDA’s targeted assessment of ground cinnamon products for lead and chromium and the FDA public health alert issued earlier this year, several states provided the FDA with sampling data for samples of ground cinnamon. The New York State Department of Agriculture and Markets collected the sample included in this public health alert. The FDA is continuing to review sample results received from state partners who have been continuously sampling ground cinnamon at retail for elevated levels of lead and will update this alert as necessary if the FDA finds that additional products contain elevated levels of lead and that exposure to these products may be unsafe.

FDA Actions

The FDA continues to work with states to test cinnamon sold directly to consumers at retail and to test cinnamon at import. The FDA will continue our activities at import to prevent unsafe cinnamon from reaching consumers in the U.S., including adding firms and products to import alerts where appropriate.

For ingredients and final products that contain cinnamon, the FDA advises both domestic and foreign food suppliers to voluntarily test their products to ensure safety. Ultimately, it is the responsibility of the manufacturers and the importers to ensure the safety of the products that enter into the U.S. market. In March 2024, the FDA sent a letter to cinnamon manufacturers, processors, distributors and facility operators in the U.S. reminding them of the requirement to implement controls to prevent contamination from potential chemical hazards in food, including in ground cinnamon products. The FDA will continue to work with firms to ensure they are meeting their responsibilities under provisions of the Current Good Manufacturing Practice, Hazard Analysis, and Risk-Based Preventive Controls for Human Food rule .

The FDA is also continuing its Toxic Elements monitoring program, which includes testing of a variety of foods including colored spices offered for sale in the U.S. In addition to sampling, as part of the FY2025 Legislative proposal , the FDA is seeking to amend the Federal Food, Drug, and Cosmetic Act (FD&C Act) to expressly require industry to conduct testing of final products, including those marketed for consumption by infants and young children, for contaminants and maintain such records of these testing results for FDA inspection.

Additional Information

• FDA Alert Concerning Certain Cinnamon Products Due to Presence of Elevated Levels of Lead - March 6, 2024
• Post-Incident Response Activities: Elevated Lead and Chromium Levels in Cinnamon Applesauce Pouches
• Lead in Food and Foodwares
• Health Effects of Lead Exposure
• Help Protect Children from Environmental Contaminants: Healthy Food Choices for Your Baby Aged 6-12 Months

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17 Generative AI Data Analytics Tools Everyone Should Know About

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Thanks to generative AI, we’re getting close to the promise of truly “democratizing” data. This means anyone can make decisions that are data-driven, not just highly skilled data scientists.

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More Generative AI Data Analytics Tools

New genAI-powered analytics tools are emerging practically every day. Here are some of the others that are worth taking a look at.

Generative BI platform that enables predictive modeling and insight generation.

Coefficient

Coefficient automates importing live data from platforms like Hubspot or Salesforce into Excel or Goole Sheets and can interface with ChatGPT to query your data in natural language.

Domo uses natural language conversations to guide you through the process of deploying analytics and extracting insights.

Generative AI Tools For Excel

The plugin provides custom connectivity with Excel for ChatGPT, Claude, and Gemini Pro.

Talk directly to your data to get expert insights and analysis alongside customized reports.

Microstrategy

Generative AI assistant provides quick answers and insights into business data.

MonkeyLearn

It specializes in the in-depth analysis of text information, such as customer feedback reports.

Answer your important business questions with instant insights using Polymer’s PolyAI chatbot.

Conversational data discovery and dashboard building with built-in security features, works with any LLM.

Generative AI analytics designed to provide marketing insights.

ThoughtSpot

AI-driven analytics platform that combines search and AI to enable natural language queries and automated insights generation.

YellowfinBI

Emphasizes data-driven storytelling and a collaborative approach to machine learning-powered analytics.

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Health Insurer Financial Performance in 2023

Jared Ortaliza , Jeannie Fuglesten Biniek , Elizabeth Hinton , Tricia Neuman , Robin Rudowitz , and Cynthia Cox Published: Jul 02, 2024

The largest private health insurance companies often offer plans in multiple markets, including the Medicare Advantage, Medicaid managed care, individual (non-group), and fully insured group (employer) health insurance markets. Each market has unique features, including eligibility, payment, and coverage rules, which affect insurers’ overhead and potential profit. In recent years, private insurers are playing a growing role in public insurance programs, with more than half of eligible Medicare beneficiaries enrolled in a private Medicare Advantage plan and nearly three-quarters of Medicaid enrollees obtaining coverage through a managed care plan (typically a private insurer).

This brief examines two measures of financial performance – gross margins and medical loss ratios – in the Medicare Advantage, Medicaid managed care, individual, and fully insured group health insurance markets using data reported by insurance companies to the National Association of Insurance Commissioners (NAIC) and compiled by Mark Farrah Associates, through the end 2023 (the most recent year of annual data).

In 2023, per enrollee gross margins were highest in the Medicare Advantage market, and medical loss ratios were lowest in the individual insurance market. While both gross margins and medical loss ratios are indicators of financial performance, higher margins and lower loss ratios do not necessarily translate into greater profitability since they do not account for administrative expenses or tax liabilities. Additionally, the increasingly complex structure of insurance companies, including the rise in consolidation and vertical integration, and role of subsidiaries, make it difficult to isolate the revenues and expenses associated with a particular insurance market. (A detailed description of each market is included in the Appendix).

Measures of Financial Performance in 2023

Gross margins.

The gross margin per enrollee is the amount by which total premium income exceeds total claims costs per person over a specified time period (i.e., per year).

At the end of 2023, gross margins per enrollee ranged from $753 in the Medicaid managed care market to $1,982 in the Medicare Advantage market. Gross margins per enrollee in the group and individual markets were $910 and $1,048, respectively, roughly half the level observed among Medicare Advantage plans on average. The level of margins reflect, in part, the overall health needs and spending in a market segment. A similar margin in percentage terms will translate to a higher margin in dollars per enrollee when average health expenses are higher.

Medical loss ratios

Another way to assess insurer financial performance is to look at medical loss ratios (MLRs), or the percent of premium income that insurers pay out in the form of medical claims. Generally, lower MLRs mean that insurers have a higher share of income remaining after paying medical costs to use for administrative costs or keep as profits. Each health insurance market has different administrative needs and costs, so a lower MLR in one market does not necessarily mean that market is more profitable than another market.

MLRs are used in state and federal insurance regulation in a variety of ways. In the commercial insurance (individual and group) markets, insurers must issue rebates to individuals and businesses if their MLRs fail to reach minimum standards set by the ACA. Medicare Advantage insurers are  required  to report MLRs at the contract level (which typically combines multiple plans) and are required to issue rebates to the federal government if their MLRs fall short of required levels and are subject to additional penalties if they fail to meet MLR requirements for multiple consecutive years. For Medicaid managed care organizations (MCOs), CMS requires states to develop capitation rates for Medicaid to achieve an MLR of at least 85%. There is no federal requirement for Medicaid plans to pay remittances if they fail to meet their MLR threshold, but  a majority of states  that contract with MCOs require remittances in at least some cases. The 2024 Consolidated Appropriations Act includes a financial incentive to encourage certain states to collect remittances from Medicaid MCOs that do not meet minimum MLR requirements.

The MLRs shown in this issue brief are simple loss ratios (claims as a share of premium income) and differ from the definition of MLR in the ACA  and in Medicaid managed care , which makes some adjustments for quality improvement and taxes, and do not account for reinsurance, risk corridors, or risk adjustment payments.

In 2023, MLRs were similar across the group, Medicare Advantage, and Medicaid managed care markets and somewhat lower in the individual market. Simple loss ratios were around 84% in individual market, 86% in the fully insured (group) market, and 87% in the Medicaid managed care and Medicare Advantage markets.

Trends in Gross Margins

While gross margins are not equivalent to profitability, changes in gross margins can be indicative of changes in profitability (assuming administrative costs and tax liability are stable). Across most markets, gross margins have been relatively stable in recent years, though they have declined somewhat from spikes that occurred in 2020 during the initial phase of the COVID-19 pandemic.

Medicare Advantage : Through the end of 2023, gross margins in the Medicare Advantage market averaged $1,982 per enrollee, which was similar to 2022 ($1,977), despite reports by the largest Medicare Advantage insurers of higher-than-expected utilization at the end of 2023. Potentially spurred by the prospect of strong financial returns, the Medicare Advantage market has  grown substantially  in the last decade, with more than 50% of eligible beneficiaries enrolled in a Medicare Advantage plan in 2023.

Group Market : Gross margins for fully insured group plans declined significantly from 2020 to 2021 (the lowest in the past decade) but have been increasing in subsequent years. In 2023, per enrollee gross margins in the group market were nearly the same as those in 2018.

Individual Market : Individual market gross margins were about 31% and 10% lower in 2023 than in 2018 and 2019, respectively. In 2018, following efforts to repeal the ACA and defunding of Cost Sharing Reduction subsidies, insurers raised individual market premiums substantially. These premium increases resulted in significantly higher margins than in earlier years (Figure 3).

Medicaid Managed Care : Per enrollee gross margins in the Medicaid managed care market decreased by 6% from 2022 to 2023 but remained higher than pre-pandemic levels. Starting in April 2023, pandemic-era policies that allowed for “continuous enrollment” in Medicaid ended and states began reviewing eligibility and disenrolling individuals who were no longer eligible or who did not complete the renewal process. National data show total Medicaid/CHIP enrollment declined by more than 9% (about 9 million people) from March 2023 to December 2023. Medicaid managed care plans expected the overall risk profile (or “acuity”) of its members to worsen during unwinding, as they anticipated “stayers” would be sicker than “leavers,” which may have contributed to the decrease in per enrollee gross margins seen from 2022 to 2023. States may use a variety of risk mitigation strategies to provide financial protection and limits on financial risk for states and plans that may not be accounted for in the data used in this analysis. Many states implemented COVID-19 related risk corridors (where states and health plans agree to share profit or losses) allowing for the recoupment of payments made for 2020, 2021, and 2022. Gross margins reported may not reflect recoupments of funds that may occur after the reporting period.

Trends in Medical Loss Ratios

Each health insurance market has different administrative needs and costs, so similar MLRs do not imply that the markets are similar to each other in profitability. Additionally, simple MLRs examined in this brief do not incorporate the effects of changes in tax law, such as the health insurer tax, which has been permanently repealed starting in 2021, was in effect in 2018 and 2020, but was not in 2019. While MLRs alone cannot convey whether a market is profitable in a particular year, if administrative costs hold mostly constant from one year to the next, a change in the MLR could imply a change in profitability.

Individual Market : The average individual market MLR in 2023 was lower than in 2021 and 2022 but higher than those seen in the years leading up to the pandemic. As mentioned earlier, 2018 and 2019 were exceptionally lucrative years for the individual market. Many plans fell short of the ACA’s MLR requirements and were therefore required to issue large rebates to consumers based on their 2018 and 2019 experience.

Group Market : The average MLR for group plans was stable between 2022 and 2023 at 86%, and slightly below the average of 88% in 2021. These are all higher than previous years, when MLRs ranged from 83% in 2018 and 2020 to 85% in 2019.

Medicaid Managed Care : Relative to 2022, the average MLR in 2023 for the Medicaid managed care market increased slightly from 86% to 87% (implying a potential decrease in profitability) but remained lower than in 2018 and 2019. State Medicaid programs and managed care plans continue to be in a period of heightened uncertainty as unwinding continues. States and plans will be closely monitoring disenrollments and “churn” (off and on the program) as well as new utilization and acuity trends.

Medicare Advantage : Average MLRs in the Medicare Advantage market have been relatively stable over the last few years, averaging 87% in 2021 and 2023 and 86% in 2022. That is somewhat higher than before and during the onset of the COVID-19 pandemic. The slight increase of the MLR in the Medicare Advantage market could imply decreased profitability. It is also possible that some Medicare Advantage insurers opted to offer new or more generous extra benefits, such as over-the-counter allowances, meals following hospital stays, or transportation, in addition to gym memberships, dental, vision and hearing benefits that are offered nearly universally to help retain and attract new enrollees, while also ensuring that those at risk of falling below the required thresholds would have sufficient costs to avoid triggering any rebates to the federal government. At the same time, it may be difficult to interpret changes in MLRs with increasing consolidation, driven in part by insurers purchasing related businesses, such as pharmacy benefit managers, physician groups, and post-acute care providers, because it is not entirely clear how insurers allocate expenses across different lines of business.

Medicare Advantage plans have both higher average costs and higher premiums (largely paid by the federal government), because Medicare covers an older, sicker population. So, while Medicare Advantage insurers spend a similar share of their premiums on benefits as other insurers in other markets, the gross margins described above—which include profits and administrative costs—tend to be higher in Medicare Advantage plans.

This work was supported in part by Arnold Ventures. KFF maintains full editorial control over all of its policy analysis, polling, and journalism activities.

We analyzed insurer-reported financial data from Health Coverage Portal TM , a market database maintained by Mark Farrah Associates, which includes information from the National Association of Insurance Commissioners (NAIC). We used the “Exhibit of Premiums, Enrollment, and Utilization” report (accessed May 28, 2024) for this analysis. The dataset analyzed in this report does not include California HMOs regulated by California’s Department of Managed Health Care. Additionally, for Medicaid, there are five states (Arizona, California, Delaware, New York, and Oregon) that have different reporting practices and therefore consistently only have partial or no NAIC data available.

We excluded plans that were not present in the NAIC demographics file, filed negative values in any of the segments of interest, or have negative or zero dollars in premiums or claims. We also excluded plans reporting at least 1,000 hospital patient days incurred per 1,000 member months. We only included plans that were categorized as having a “medical” focus in our analysis and exclude “specialty” plans which are categorized as “ancillary or supplemental benefit plans.” We also excluded any plans from the U.S. territories. We corrected for plans that did not file “member months” or filed a zero “member month” value in the annual statement but did file current year membership by imputing these values. If, after imputing, plans still did not have “member months,” they were excluded.

The group market in this analysis only includes fully insured plans. NAIC defines “Medicaid” as “business where the reporting entity charges a premium and agrees to cover the full medical costs of Medicaid subscribers.” This explicitly excludes Administrative Services Only (ASO) plans. We only use “medical” focused plans to help exclude any specialty plans; however, prepaid ambulatory health plans (PAHPs), prepaid inpatient health plans (PIHPs), or Programs of All-Inclusive Care for the Elderly (PACE) plans may be included in the analysis due to NAIC’s definition of Medicaid.

Gross margins per enrollee were calculated by subtracting the sum of total incurred claims from the sum of unadjusted health premiums earned and dividing by the total number of members.

Premiums for Medicare Advantage plans primarily consist of federal payments made to plans and any additional amounts plans may choose to charge their enrollees. Premiums for Medicare Advantage plans do not include payments for Medicare Part D benefits. Premiums for Medicaid do not reflect contractual adjustments related to risk corridors or other risk-sharing adjustments.

To calculate medical loss ratios, we divided the market-wide sum of total incurred claims by the sum of all unadjusted health premiums earned. MLRs in this analysis are simple loss ratios and do not adjust for quality improvement expenses, taxes, or risk program payments. It should be noted that other organizations and agencies use claims and premiums reported in the “Statement of Revenues & Expenses” for their medical loss ratio calculations.

Individual Market :The individual market, which accounted for about 18 million people in the first quarter of 2023, includes coverage purchased by individuals and families through the Affordable Care Act’s exchanges (Marketplaces) as well as coverage purchased directly off-exchange, which includes both plans complying with the ACA’s rules and non-compliant coverage (e.g., grandfathered policies purchased before the ACA went into effect and some short-term plans). The federal government provides subsidies for low and middle-income people in the Marketplace and includes measures, such as risk adjustment, to help limit the financial liability of insurers. Insurers in the individual market receive premium payments from enrollees, plus any federal subsidies for people in the Marketplaces.

Some plans submitting data on the Exhibit of Premiums Enrollment and Utilization appear to be including some Children’s Health Insurance Program (CHIP) data in their Individual market filings. In a previous version of this analysis, we used the Supplemental Health Care Exhibit to address this. However, in this analysis, we opted to use the EPEU to ensure comparability.

Group Market :The fully insured group market serves employers, their employees and dependents who are enrolled in fully insured health plans. This market includes both small and large group plans but excludes employer-sponsored insurance plans that are self-funded, which account for  65%  of workers with employer-sponsored insurance in 2023. Roughly 30 million people were enrolled in fully insured group market plans in 2023. Plans typically receive premium payments from both employers and their employees.

Medicaid Managed Care :The Medicaid managed care market includes managed care organizations (MCOs) that contract with state Medicaid programs to deliver comprehensive acute care (i.e., most physician and hospital services) to enrollees. As of July 2021, about three-fourths (just over 66 million people) of all Medicaid beneficiaries nationally received most or all of their care from comprehensive risk-based MCOs. There is significant  variation  across states with respect to services that are covered by MCOs.

In this analysis, the NAIC data we use defines “Medicaid” as “business where the reporting entity charges a premium and agrees to cover the full medical costs of Medicaid subscribers” and only explicitly excludes Administrative Services Only (ASO) plans from their reporting. While we only use “medically” focused plans to help exclude any specialty plans, PAHPs, PIHPs and PACE plans may not be excluded due to NAIC’s definition of Medicaid. Additionally, for Medicaid, there are five states (Arizona, California, Delaware, New York, and Oregon) that have different reporting practices and therefore consistently only have partial or no NAIC data available. In other work, KFF defines comprehensive MCOs as managed care plans that provide comprehensive Medicaid acute care services and, in some cases, long-term services and supports as well. This excludes “limited benefit plans” including prepaid ambulatory health plans (PAHPs), prepaid inpatient health plans (PIHPs), and Programs of All-Inclusive Care for the Elderly (PACE) that may be included in this analysis.

Mark Farrah Associates Health Coverage Portal TM  includes data from fully capitated risk-based MCOs as well as non-comprehensive Primary Care Case Management (PCCM) plans and some specialty plans. PCCM plans have lower capitated payments than comprehensive MCO agreements because a primary care physician is paid a smaller flat fee for case management and care coordination responsibilities, but the remainder of services an enrollee receives are delivered on a Fee-For-Service agreement.

Medicare Advantage :The Medicare Advantage market provides Medicare-covered benefits through private plans to more than 30 million Medicare beneficiaries in 2023, which is just over half of all Medicare beneficiaries in 2023. The federal government makes risk-adjusted payments (higher payments for sicker enrollees and lower payments for healthier enrollees) to plans (averaging nearly  $14,380 p er enrollee in 2023) to cover the cost of benefits covered under Medicare Parts A and B and supplemental benefits, such as dental, vision, hearing, and others, with additional payments for costs associated with prescription drug coverage. Some plans charge enrollees an additional premium.

• Affordable Care Act
• Private Insurance
• Medicare Advantage
• Administrative Costs
• Health System Performance
• Managed Care
• Individual Market
• Large Group
• Small Group

Also of Interest

• 2024 Medical Loss Ratio Rebates
• Medicare Advantage in 2023: Enrollment Update and Key Trends
• Strategies to Manage Unwinding Uncertainty for Medicaid Managed Care Plans: Medical Loss Ratios, Risk Corridors, and Rate Amendments

Sellers are 'losing their grip' on the housing market as home prices cool, research firm says

• Sellers are quickly "losing their grip" on the housing market, Capital Economics said.
• That's because home prices are cooling, thanks to more inventory staying on the market.
• Still, the research firm forecast a 5% surge in home prices by the end of the year.

Sellers are losing their advantage in the US housing market.

That's because higher levels of inventory are starting to weigh on home prices, the research firm Capital Economics said. It's starting to reverse a trend that's persisted for the past few years, with tight inventory pushing home prices to record highs .

US home prices notched another record in May, but the pace of growth cooled. Prices were up 5.9% on a yearly basis, down from the 6.4% recorded the prior month, according to the S&P CoreLogic Case-Shiller price index .

This is happening as housing inventory rises. Active house listings rose past 800,000 in the US in June, Realtor.com data shows. Meanwhile, nearly 65% of homes on the market are going at least 30 days without being contracted, a Redfin analysis found.

"Another moderate 0.3% m/m rise in house prices in May adds to the evidence that sellers are losing their grip on the market due to increasing supply," Thomas Ryan, a North American economist at Capital Economics, said in a note.

More inventory is good news for buyers, who have been limited by fewer options and inadequate housing supply . Home prices are already starting to fall in key metros , such as in the Sun Belt, where housing demand is especially weak, Redfin said in a previous note.

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But Capital Economics predicted home prices would continue climbing, forecasting a further 5% increase through year-end as a decline in mortgage rates boosts demand.

"It will take until 2025, or even 2026, for the market to become better balanced, where we have pencilled in price rises of 3% and 2.5% respectively," Ryan added. "Until recently, this had been an above-consensus forecast, but that is no longer the case."

Watch: Millions of homes could flood the US housing market thanks to boomers

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