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An exploratory study of employer branding and its role in addressing the integration-responsiveness problem in multinationals: a signaling theory perspective
Taj, Saud Al (2014) An exploratory study of employer branding and its role in addressing the integration-responsiveness problem in multinationals: a signaling theory perspective. PhD thesis, University of Glasgow.
The concept of employer branding has recently gained prominence due to its involvement in talent management, reputation and the engagement agendas of organizations. This has been the result of emerging factors in the global economy, including rapid globalization, a growing skills gap (ageing population and baby boomers), global recession, intense global competition, skills shortages and the resulting talent wars. It is also believed that employer branding is an important ‘tool in the box’ for addressing the dual International Strategic Human Resource Management (ISHRM) problems of global integration and local responsiveness in complex organizations that operate globally but have to simultaneously respond to local needs.
However, it is argued that employer branding’s ability to deal with the integration-responsiveness problem depends upon its authenticity; the reflection of the authentic voice of local employees in the employer brands through involving them in strategizing. In this thesis, I draw on signaling theory to help understand these problems and the limitations of current employer branding research, which has to date focused on signals transmitted from employers in the corporate headquarters to employees in the local subsidiaries (mainly top management level) but has significantly ignored the voice of employees at the local level by ignoring the ‘counter-signals’ flowing back from local employees. This provides a significant gap in the extant literature on employer branding, which I attempt to fill. In doing so, my study contributes to signaling theory in three directions: by examining how negative signals impact the signaling environment; how feedback-seeking behaviour improves the signaling process; and how signal precedence impacts receiver’s interpretation. Exploring these gaps shall help in developing new insights in signaling theory research. Since most of the employer branding literature has been developed in the West, it is relatively context-bound. Much has been written about employer branding in the SHRM literature but there is little empirical evidence concerning its relevance to global companies for dealing with the integration-responsiveness problem or its need and importance for the under-developed economies, outside of the Anglo-Saxon world. This also leaves an important gap that this study seeks to fill. To do this, the study explores the influences of different context levels upon employer branding change programs in the context of Pakistani economy, which is currently passing through its developing phase. Therefore, conducting this study in the Pakistani context has aided in examining the issue from the perspective of a developing country, which has been stressed by scholars of Strategic and International HRM as a gap that needs to be filled. In this way, the study has made several important contributions at both, theoretical and contextual levels.
A case study research design was adopted comprising of qualitative semi-structured and focus group interviews and analysis of relevant company documents. These were conducted in subsidiaries of three foreign multinationals with senior managers and employees at different hierarchical levels in order to gain rich insight into the application and practice of employer branding and to explore its potential role in addressing the integration-responsiveness problem. The signaling process within each firm was also deeply examined in order to further explore the significance of signaling theory in employer branding research.
My findings have significant implications for theory and practice of employer branding. They suggest that ‘authentic’ employer brands that respond to the local needs can play a crucial role in addressing the integration-responsiveness problem through adopting strategy-as-practice approach. It was also revealed that the success of this process largely depends upon the influences of different contextual factors and the efficiency and effectiveness of the signaling process; the more effective and efficient the signaling process is, the more authentic is the resulting employer brand. The study also finds that there is little possibility of designing a ‘one size fits all’ approach to employer branding, which is able to address the integration-responsiveness problem. Multinationals operate in different environments possessing their own unique characteristics and fundamental differences from others. Thus, as in most studies, context matters, and in a Muslim country such as Pakistan, context matters more due to factors such as strict religion and unique culture, which is not widely prevalent in the Western developed economies.
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The theoretical part of the thesis covers employer branding and breaks it down into external employer brand and employee value proposition. The content, design and ... The purpose of this bachelor thesis is to uncover career website preferences in order to develop and launch a new career website for the case company in 2020. This chapter will
Bachelor's Thesis. Date 30.4.2021. Author Title. Number of Pages Date. Enoma Edevbaro Developing and defining the employer branding strategy: How can employer branding be used to attract talent in the mar-tech industry: Case Avidly. 51 pages. 30 April 2021. Degree. Bachelor of Business Administration.
employer branding in creating a positive work environment. Employer Branding and Employee Retention As research has shown, organizations experience higher levels of employee retention and lower turnover rates when they have a strong employer brand (Chang & Huang, 2005). Employees who have a positive employer brand experience are more likely to stay
7. 1.2 Objectives and research questions The objective of this thesis is to analyse the role and importance of Employer Branding in a company's strategy to attract the best candidates. This thesis studies also an example of a support on which a company communicates its Employer Brand; the recruitment website.
Bachelor THESIS Corporate Storytelling in External Employer Branding Investigating the Effects of Employee Testimonials, and Employee Images with Eye ... Employer branding strategy originated in the late 1990s and found its first published definition in 1996. Tim Ambler, Senior Fellow of London Business School and Simon Barrow, ...
Bachelor Thesis in Business Administration Title: Employer branding pre- and post COVID-19 pandemic: Attracting highly skilled talent in the technology industry Authors: Ellen Persson, Tintin Fredriksson Stark, Mercedes Flora Scheible Tutor: Ayesha Manzoor Date: 20.05.2023 Key terms: employer branding, COVID-19, HR, Ambler and Barrows framework, recruiting
Effektives Employer Branding über Social Media Plattformen von Unternehmen in Deutschland - eine empirische Analyse und Handlungsempfehlungen . Verfasserin: Raphaela Tahtsidou Matrikelnummer: 65681 . Erstbetreuer: Prof. Gerold Frick Zweitbetreuer: Prof. Dr. jur. Jürgen Strauß . Ausgabedatum: 01.04.2020 Abgabedatum: 01.08.2020
Employer Branding as a competitive advantage in attracting, recruiting, and retaining high quality employees Ioannis Mousios SCHOOL OF ECONOMICS, BUSINESS ADMINISTRATION & LEGAL STUDIES A thesis submitted for the degree of Master of Science (MSc) in Management December 2020 Thessaloniki - Greece . Student Name: Ioannis Mousios
2.4 Employer branding and social media 15 2.5 Employer branding and job applications 16 2.6 Definition of organizational values 18 3 METHOD 21 3.1 The aim of the research 21 3.2 Research Model 22 3.3 Procedure 23 3.4 Stimuli material 24 3.5 Manipulation check 25 3.6 Randomization check 27 3.7 Measures 28 3.7.1 Employer attractiveness 29
BACHELOR THESIS The Use of Employer Branding When Attracting and Retaining Employees Ann-Sofie Isaksson Madeleine Sundström 2013 Bachelor of Science in Business and Economics ... employer brand such as lower costs, an increasing customer satisfaction and higher financial results. Through several surveys and studies by different organizations ...
Degree Programme: Bachelor's Degree Programme in Business Administration. Specialisation: International Business. Author: Pham Ngoc Anh Thu (k1600808), Tran Nguyen Van Khanh (k1600806) Title of thesis: Employer Branding in Generation Z Recruitment - A Study on Vietnamese Gen Z's Perceptions and Job Seeking Behaviors.
communications will be the focus of this thesis. Companies in a country such as the Netherlands, with a highly international and diverse workforce (Nuffic, 2018), can ... employer branding, which is defined as the "sum of a company's efforts to communicate to existing and prospective staff that it is a desirable place to work" (Tavassoli, 2008).
Employer Branding - An empirical study on the important attributes that make an employer attractive to employees in the health care sector ... Rana Mostaghel Examiner: Pejvak Oghazi Subject: Employer Branding Level and semester:Bachelor's Thesis, Spring 2012 ! 1! Abstract(Sweden and the Western World are facing large retirements in the near ...
1.3 Purpose. The purpose of this thesis is to investigate the differences and/or similarities in Swedish B2C and B2B companies use of employer branding whilst striving towards the same ultimate goal and hereby provide a basis for understanding of the complexity of the subject.
3 UNIVERSITY OF VAASA School of Management Author: Lukumanu Iddrisu Title of the Thesis: Employer Branding: Model for Employer Branding Practices in a Multinational Technology Company Degree: Master of Science in Economics & Business Administration Programme: Strategic Business Development Supervisor: Marko Kohtamäki Year: 2022 Pages: 124 ABSTRACT
Bachelor's degree European Business Administration Bachelor's thesis 28.04.2022. Abstract Author(s): Neea Turunen Title: The Importance of Talent Management and Employer ... employer branding and medium-sized enterprises have been introduced and discussed from various perspectives. Followed by a literature review, the theoretical framework
The concept of employer branding has recently gained prominence due to its involvement in talent management, reputation and the engagement agendas of organizations. This has been the result of emerging factors in the global economy, including rapid globalization, a growing skills gap (ageing population and baby boomers), global recession, intense global competition, skills shortages and the ...
BACHELOR THESIS Employer Branding Through the use of CSR CSR's Effect on University Students in their Preference for Employment Kevin Lindholm Christopher Olsson ... Employer branding offers one of the few long term solutions or the "shortage of talent" f problem (Kapoor, V. 2010). It builds a long-term, proactive solution with a steady flow of
concentrate its employer branding efforts to esteem needs and the need for self-actualisation. Employer marketing should focus on promotion and especially advertising. Job announcements are the employer brand advertisements and the ones that attract the students and graduates to apply for the company. Challenging and interesting job profiles
Employer Branding incongruence A qualitative study of the relationship between identity formation and employer branding among Gen Z in Sweden BACHELOR THESIS WITHIN: Business Administration NUMBER OF CREDITS: 15 ECTS PROGRAMME OF STUDY: Marketing Management AUTHOR: Emma Steén & Ebba Blomberg TUTOR: Luigi Servadio JÖNKÖPING: May 2023
BACHELOR THESIS Employer Branding - Factors of Success and their Meaning for a Concept of the Branding Agency MetaDesign Berlin author: Mr. Sam Terlinden course of studies: Businessmanagement seminar group: BM11wM1-B first examiner: Professor Dipl.-Kaufm. Günther Graßau second examiner: Dipl.-Kaufm. Sven John submission: Mittweida, 24.
External Employer Branding Guide for SMEs. Number of pages and appendix pages. 61 + 36. The set objective of this product-based thesis was the creation of an external employer branding guide for small to medium-sized enterprises that have little to no experience in the topic globally.
Master Thesis Spring 2007 Employer Branding and Talent-Relationship-Management - Improving the Organizational Recruitment Approach Author: Robin Jeffrey Katoen ... the Employer Branding concept aims to create consistency in favour of a credible employer brand message. In addition, the employer brand plays an important role in preventing