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PhD Programs in Marketing

The AMA helps potential doctoral students find the right program for them by maintaining a global list of PhD and DBA-granting institutions that offer the opportunity to specialize in marketing. If you would like your institution added to the list below, please email [email protected].

Current doctoral students may find helpful resources via the AMA DocSIG and PhD students who are going on the market should check out the AMA Transitions Guide or learn about Academic Placement at the Summer Academic Conference .

• ​Chinese University of Hong Kong  
• City University of Hong Kong 
• Hong Kong University of Science and Technology 
• Indian Institute of Management, Ahmedabad
• JK Business School
• Lingnan University​​
• Management Development Institute  
• Nanyang Technological University ​
• National University of Singapore  
• Aston Business School
• Athens University of Economics & Business  
• Bilkent University 
• Bocconi University  
• Boğaziçi University
• Cardiff University  
• City, University London  
• Copenhagen Business School
• Cranfield University  
• Erasmus Research Institute of Management  
• ESSEC Business School
• Frankfurt School of Finance & Management  
• Goethe-Universitaet Frankfurt  
• Grenoble Ecole de Management  
• HEC Paris  
• Hanken School of Economics  
• INSEAD 
• ICTE Business School  
• Kingston University  
• Koc University  
• Lancaster University  
• Loughborough University 
• Lausanne University  
• London Busines s School  
• Maastricht University  
• Manchester Business School  
• Nottingham University  
• Tilburg University  
• Umea University  
• University of Bradford
• University College Dublin 
• University of Cologne​
• University of Exeter  
• University of Glasgow  
• University of Grenoble  
• University of Groningen
• University of Guelph  
• University of Liverpool  
• University of Mannheim
• University of Muenster
• University of Navarra, IESE  
• University of St. Gallen 
• University of Southern Denmark  
• University of Stirling​
• University of Strathclyde 
• University of Valencia  
• VU University Amsterdam 
• Wilfrid Laurier University 
• Warwick Business School 
• Yeditepe University
• Carleton University  
• Concordia University 
• HEC Montréal  
• Laval University  
• McGill University
• McMaster University  
• Queen’s University
• Simon Fraser University 
• University of Alberta 
• University of British Columbia 
• University of Calgary
• University of Manitoba​
• University of Toronto  
• Western University  
• York University ​

Australia and New Zealand

• Bond University 
• Deakin University
• Griffith University​ 
• La Trobe University  
• Macquarie Graduate School of Management 
• Melbourne Business School  
• Monash University 
• Queensland University of Technology 
• Royal Melbourne Institute of Technology 
• University of Adelaide 
• University of Ballarat 
• University of Canterbury​
• University of Melbourne 
• University of Newcastle 
• University of New South Wales  
• University of Otago 
• University of South Australia  
• University of Sydney 
• University of Technology, Sydney  
• University of Western Australia 
• University of Wollongong

United States of America

• Arizona State University  
• Bentley University  
• Boston University 
• Carnegie Mellon University 
• City University of New York (Baruch College) 
• Cleveland State University 
• Cornell University 
• Columbia University  
• Drexel University  
• Duke University  
• Emory University  
• Florida Atlantic University  
• Florida International University 
• Florida State University
• Fordham University  
• George Washington University 
• Georgia Institute of Technology  
• Georgia State University 
• Grand Canyon University  
• Harvard University  
• Indiana University  
• Iowa State University  
• Kennesaw University 
• Kent State University  
• Louisiana State University
• Louisiana Tech University  
• Massachusetts Institute of Technology  
• Michigan State University  
• Mississippi State University 
• Morgan State University 
• New Mexico State University 
• New York University  
• Northwestern University  
• The Ohio State University 
• Oklahoma State University  
• Old Dominion University
• Pace University  
• Pennsylvania State University  
• Purdue University  
• Rutgers University  
• Saint Louis University 
• Southern Illinois University  
• Stanford University  
• State University of New York, ​Binghamton  
• Syracuse University 
• Temple University  
• Texas A & M University  
• Texas Tech University 
• University of Alabama 
• University of Arizona  
• University of Arkansas 
• University at Buffalo  
• University of California, Berkeley  
• University of California, Irvine  
• University of California, Los Angeles
• University of California, Riverside
• University of California, San Diego  
• University of Central Florida 
• University of Chicago 
• University of Cincinnati 
• University of Colorado at Boulder  
• University of Connecticut  
• University of Florida  
• University of Georgia 
• University of Hawaii at Manoa  
• University of Houston  
• University of Illinois at Urbana Champaign 
• University of Illinois at Chicago 
• University of Iowa  
• University of Kansas 
• University of Kentucky 
• University of Maryland  
• University of Massachusetts – Amherst
• University of Massachusetts – Lowell  
• University of Memphis  
• University of Miami 
• University of Michigan  
• University of Minnesota  
• University of Mississippi  
• University of Missouri 
• University of Nebraska-Lincoln  
• University of North Carolina 
• University of North Texas 
• University of Oklahoma 
• University of Oregon  
• University of Pennsylvania  
• University of Pittsburgh 
• University of Rhode Island 
• University of Rochester  
• University of South Carolina  
• University of Southern California  
• University of South Florida  
• University of Tennessee 
• University of Texas – Arlington 
• University of Texas at Austin – Marketing 
• University of Texas – Dallas 
• University of Texas – El Paso​
• University of Texas – Rio Grande Valley  
• University of Texas – San Antonio 
• University of Utah  
• University of Virginia 
• University of Washington  
• University of Wisconsin-Madison 
• University of Wisconsin-Milwaukee 
• University of Wyoming  
• Vanderbilt University 
• Virginia Polytechnic Institute and State University  
• Washington State University  
• Washington University in St. Louis  
• West Virginia University 
• Yale University  
• Wayne State University  ​​​

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Top 10 Best PhD in Marketing Programs in the US [2024]

How deep do you want to dive into the ever-growing marketing field? A marketing background is a lucrative education choice that brings you applicable expertise for any industry. These days, marketing managers  make upwards of $130,000 per year. A master’s in marketing  is a great start.

But a PhD in marketing takes your career to the highest levels, though not only for individual businesses. You can take that expertise and dive deeper into research or pursue a teaching career in academia.

What are the best marketing PhD programs, and where can you find them? We’ve put together a solid list that even includes online marketing PhD programs for you to choose from!

Table of Contents

Best Marketing PhD Programs and Schools

Arizona state university, w. p. carey school of business, phd in marketing.

ASU was ranked no. 1  by the US News and World Report on its list of the most innovative schools. In this PhD marketing program, you can choose between three tracks: consumer behavior, quantitative marketing models, and service strategy. There are also core courses shared by all streams, which cover research methods and marketing models.

• Duration: 5 years
• Tuition : $11,720 per year
• Acceptance rate: 88.4%
• Location: Phoenix, Arizona

Harvard University, Harvard Business School

Harvard University is a world-renowned Ivy League  university known for its strength in research. This program draws on various disciplines, such as research methods, statistics, computer science , machine learning, and field seminars. After the first two years, students can embark on their dissertation. Although the Harvard Business School offers this program, doctorate candidates can also collaborate with other Harvard schools and MIT.

• Courses: 13
• Tuition : $50,928
• Acceptance rate: 5%
• Location: Boston, Massachusetts

The University of Wisconsin, Wisconsin School of Business

The Wisconsin School of Business has a strong reputation for its excellent faculty and reasonable tuition. The school’s core research areas for their marketing PhD are quantitative modeling, marketing strategy, and consumer behavior. Interested in a research position at a university, or teaching a specialized course? You’ll find many network opportunities if you enroll in this prorgam.

• Tuition: Refer tuition page
• Acceptance rate: 57.2%
• Location: Madison, Wisconsin

Carnegie Mellon University, Tepper School of Business

Phd program in marketing.

Carnegie Mellon University is based in Pittsburgh but has campuses all over the world. Their marketing PhD program covers topics like brand-choice models, marketing/operations interface, and theories of consumer behavior. Students are supported by excellent faculty to pursue quality research in specialty areas like behavioral and experimental economics , high-tech marketing, and two-sided market pricing.

• Duration: 4 to 5 years
• Tuition : $47,000 per year
• Acceptance rate: 17.3%
• Location: Pittsburgh, Pennsylvania

The University of Colorado Boulder, Leeds School of Business

The University of Colorado Boulder is the flagship institution of the University of Colorado system and has nine schools and colleges offering around 150 programs. Its PhD in marketing is an advanced degree covering experimental and statistical methods, predictive modeling, quantitative marketing, and theory building, with crucial courses built around consumer behavior and quantitative modeling.

• Tuition : $2,811 per credit
• Acceptance rate: 84.2%
• Location: Boulder, Colorado

The University of Missouri, Robert J. Trulaske Sr. College of Business

The University of Missouri is a public land-grant university that offers high-quality but affordable education. Its PhD program in marketing focuses on developing teaching and research skills and helps students prepare for careers in various research settings. The program offers small class sizes and promotes a collaborative environment.

• Semester hours: 72
• Tuition : $414.60 per credit hour
• Acceptance rate: 81.8%
• Location: Cornell Hall | Columbia, Missouri

Florida International University, College of Business

Phd in business administration (marketing).

FIU College of Business is a world-renowned institution that falls within the top 5% of elite business schools globally and has been ranked second  in the nation for international business programs. Its PhD in Business Administration with a focus on marketing equips students with the knowledge necessary to establish successful careers in academics and research. The program’s key courses include marketing research methodology, advanced data analysis, and statistical methods in consumer research.

• Duration: 4 years
• Tuition : $10,935.36 per year
• Location: Miami, Florida

Drexel University, LeBow College of Business

Drexel University is a well-known private research institution and center of higher learning that emphasizes experiential learning. Its PhD in marketing program covers both the macro and micro aspects of marketing, though with a greater focus on the microelements. You can also choose between electives in economics-oriented or behavior-oriented subjects. Economics-oriented courses include econometrics and advanced microeconomics, while behavior-oriented includes multivariate analysis, and behavioral science research.

• Tuition : $2,000 per credit hour
• Acceptance rate: 77.2%
• Location: Philadelphia, Pennsylvania

Liberty University

Online doctor of business administration (dba) – marketing.

Looking for online marketing doctoral programs? Liberty University offers various fully online programs flexible enough for working professionals. Its DBA program in marketing includes strategic marketing management, supply chain management, marketing research, and marketing promotions. As one of the only fully-online marketing PhD programs available, it is ideal for working professionals who want to keep a balance between work and study. The program also lets you transfer up to 50% of credits from previous degrees.

• Credit hours: 60
• Duration: 3 years (average)
• Tuition : $595 per hour
• Acceptance rate: 50.1%

Grand Canyon University, College of Doctoral Studies

Doctor of business administration (dba): marketing (quantitative research).

Grand Canyon University is the largest private Christian university with almost 100,000 students. Unlike a qualitative DBA, which attempts to analyze topics using insights into how and why people think and behave, this quantitative DBA focuses on analysis by interpreting numeric data. This online doctorate in marketing includes courses about quantitative data collection and analysis, the complexity of marketing, and digital technology (a PhD in digital marketing is a great specialty!) and consumer behavior.

• Credits: 60
• Tuition : $702 per credit
• Acceptance rate: 80.7%

Should I Get a Doctorate in Marketing?

With a doctorate in marketing, you’ll be eligible for various high-level roles in academia, business, and research. These positions can offer salaries anywhere from $55,000 to $155,000, making the degree a valuable qualification for your CV.

Of course, like any discipline or program, a marketing PhD has advantages and disadvantages.

Advantages of Having a PhD in Marketing:

• Excellent career prospects:

A PhD in marketing will qualify you for roles at the highest levels of business management, which you otherwise might not access with a master’s alone. Alternatively, you use this degree to pursue a career in academia and research.

• Job opportunities in academia:

A PhD is a prerequisite if you want to teach marketing at a post-secondary level or pursue certain research career paths.

• Scope for innovation:

A PhD in marketing helps you contribute to advances in the field, especially in cutting-edge areas like artificial intelligence and natural language processing. In contrast, a master’s degree has a smaller scope for research.

Drawbacks of a PhD in Marketing:

• You have to wait to launch your career:

Studying a PhD is a serious time investment: it takes around five years to complete for most people. Of course, this is after you’ve already completed your bachelor’s and master’s degrees, so it will take you an average of 11 years before the degree brings you higher on the career ladder.

• It’s a balancing act:

By the time you start your PhD, you might have a family to take care of. As a result, managing your studies, research, and family could be a challenge.

How to Choose a Marketing Doctoral Program?

With so many options, you might have trouble picking from the top marketing PhD programs. Here are some essential factors to consider before deciding:

1. Your career goals

You might be able to build a worthwhile career in marketing with a master’s degree . But for heavy research and academic or teaching work, you’ll need a PhD. If you’re not interested in teaching or research, you might reconsider the time and financial commitment needed to complete a marketing PhD.

2. Accreditation

Check each school you’re considering for their regional accreditation. Some marketing programs may even have programmatic accreditation to look out for. This is an important factor in picking a reputable program that’s attractive to potential employers.

3. Mode of delivery

If you’re already a working professional, full-time, on-campus study might not be an option for you. In this case, you must look for a PhD in marketing online that offers remote learning and flexibility.

These are just a few ideas to keep in mind. Weigh all your options and listen to your gut feeling in the end.

Alternatives to a Marketing Major

Marketing is a specialized discipline with well-defined objectives, needing specific skillsets. However, in today’s interconnected world, various disciplines share many of the same concepts.

You can still build a high-level career in marketing with qualifications in different fields, like:

• Advertising
• Data analytics
• Strategic management
• Analytical management
• Production management

Careers with a PhD in Marketing

A PhD in marketing can open doors to various top-level roles.

Here are some of the most common roles for professionals with a marketing doctorate, with the median annual salaries for each:

• Marketing Manager ( $67,696 )
• Market Research Analyst ( $55,742 )
• Chief Executive Officer (CEO) ( $156,413 )
• Professor (Marketing) ( $89,181 )

What Do You Need to Get into a Marketing Doctoral Program?

Every marketing PhD program has specific admission requirements. Always double-check by referring to the admission webpage or contacting a school representative. Usually, a master’s degree in a related field is required for admission.

Most programs will also require:

• A statement of purpose , research proposal, or both
• Letters of recommendation
• Academic resume
• GRE/GMAT scores may or may not be required

PhD Marketing vs. Master’s Degree: Which is Better?

A master’s degree in marketing is a career-oriented qualification that can propel you into a meaningful marketing career for a variety of corporations or small businesses. On other hand, marketing PhD programs are generally research-based and will give you more specialized knowledge that equips you for a career in the academic sphere.

PhDs also require a much more significant time and financial commitment.

PhD in Marketing FAQs

What can you do with a phd in marketing.

Popular career choices for marketing PhD grads include market research analysts, chief marketing officers, and marketing professors. This advanced degree will not only equip you for roles in senior management, but also the fields of research and academia.

How Many Years is a PhD in Marketing?

A PhD in marketing typically takes five years to complete. However, some universities allow you to earn your doctorate in as little as three years, though usually only if you have enough transfer credits. At the other end of the scale, your PhD may push out to up to seven years.

Is There a PhD in Marketing?

Yes. Many universities offer a PhD degree in marketing, as well as online marketing doctorate programs for working professionals. Some schools also offer a comparable DBA (Doctor of Business Administration)..

Can I Do a PhD in Marketing After an MBA?

Yes, you can do a PhD in marketing after completing an MBA. In fact, you might consider completing a DBA to be more in line with your studies.

Key Takeaways

You can access a wealth of career opportunities available with an MBA or another master’s degree . But if you want to open more doors in research and academia, a PhD in marketing is the way to go. With so many online study options, it’s easier now than ever to complete a remote degree while juggling work or a family.

If you want to explore more options for excellent advanced degrees, take a look at our guides for:

• Best online PhD in Psychology programs
• History PhD programs
• Best PhD programs in California

Lisa Marlin

Lisa is a full-time writer specializing in career advice, further education, and personal development. She works from all over the world, and when not writing you'll find her hiking, practicing yoga, or enjoying a glass of Malbec.

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• Lisa Marlin https://blog.thegradcafe.com/author/lisa-marlin/ ACBSP Vs AACSB: Which Business Program Accreditations is Better?
• Lisa Marlin https://blog.thegradcafe.com/author/lisa-marlin/ BA vs BS: What You Need to Know [2024 Guide]

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The marketing faculty embrace research traditions grounded in psychology and behavioral decision-making, economics and industrial organization, and statistics and management science.

These traditions support research inquiries into consumer behavior, firm behavior, the development of methods for improving the allocation of marketing resources, and understanding of how marketing works in a market setting.

A small number of students are accepted into the PhD Program in marketing each year. Students and faculty work together closely, and we have program-wide social gatherings throughout the year. This permits the tailoring of the program of study to fit the background and career goals of the individual.

A marketing student’s program of study usually includes several doctoral seminars taught by marketing faculty, some doctoral seminars taught by other Stanford GSB faculty, and a considerable number of graduate-level courses in related departments outside the business school, depending on a student’s particular area of investigation.

The field is often broken down into two broad subareas: behavioral marketing and quantitative marketing.

Behavioral Marketing

Behavioral marketing is the study of how individuals behave in consumer-relevant domains. This area of marketing draws from social psychology and behavioral decision theory and includes a wide variety of topics such as:

• Decision making
• Attitudes and persuasion
• Social influence
• Motivation and goals
• New technologies
• Consumer neuroscience
• Misinformation

Students in this track take classes in behaviorally oriented subjects within Stanford GSB and also in the Psychology Department . All students have the opportunity to interact with Stanford GSB faculty in every group and, indeed, across the Stanford campus.

Behavioral Interest Group

There is also a formal institutional link between the behavioral side of marketing and the micro side of organizational behavior , which is called the Behavioral Interest Group. The Stanford GSB Behavioral Lab links members of this group. This lab fosters collaborative work across field boundaries among those with behavioral interests.

The Behavioral Lab is an interdisciplinary social research laboratory open to all Stanford GSB faculty and PhD students. The lab’s research primarily spans the fields of organizational behavior and behavioral marketing, and covers a rich and diverse array of topics, including attitudes and preferences, consumer decision-making, group dynamics, leadership, morality, power, and prosocial behavior.

Preparation and Qualifications

A background in psychology (or behavioral science) and experience with experimental methods and data analysis provide optimal preparation for students pursuing the behavioral track, though students from a variety of backgrounds have performed well in the program.

Quantitative Marketing

The quantitative marketing faculty at Stanford emphasize theoretically grounded empirical analysis of applied marketing problems. This line of inquiry draws primarily on fundamentals in applied microeconomic theory, industrial organization, and econometrics and statistics.

Questions of interest include:

Investigating consumer choices and purchase behavior

Examining product, pricing, advertising, and promotion strategies of firms

Analyzing competition in a wide range of domains

Development and application of large-scale experimentation, high-dimensional statistics, applied econometrics and big-data methods to solve marketing problems

A common theme of research is the use of rigorous quantitative methods to study important, managerially relevant marketing questions.

Cross-Campus Collaboration

Students in this track take common classes in quantitatively oriented subjects with others at Stanford GSB, as well as the Economics and Statistics Departments. All Stanford GSB students have the opportunity to interact with Stanford GSB faculty in every group and, indeed, across the Stanford campus.

Solid training in economics and statistical methods, as well as programming skills, offers a distinct advantage for quantitative marketing students, but students from various backgrounds such as engineering, computer science, and physics have thrived in the program.

Faculty in Behavioral Marketing

Jennifer aaker, szu-chi huang, jonathan levav, zakary tormala, s. christian wheeler, faculty in quantitative marketing, kwabena baah donkor, samuel goldberg, wesley r. hartmann, sridhar narayanan, navdeep s. sahni, emeriti faculty, james m. lattin, david bruce montgomery, michael l. ray, itamar simonson, v. “seenu” srinivasan, recent publications in marketing, recommending for a multi-sided marketplace: a multi-objective hierarchical approach, 50 years of context effects: merging the behavioral and quantitative perspectives, investigating complementarities in subscription software usage using advertising experiments, recent insights by stanford business, exposure to other religions could help stem science denial, influencers want brands’ sponsorship, but not their rules, why advertisers pay more to reach viewers who watch less.

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Quantitative Marketing

The PhD degree in Marketing is a research degree that prepares students for academic positions at top research universities. Students can specialize in either the behavioral (psychology-based) or quantitative (economics, statistics and machine learning-based) approaches to marketing. Students interested in the psychological aspects of consumer behavior--how consumers make decisions, how they react to marketing stimuli--choose the consumer behavior track. Students with a quantitative background, who are interested in theoretical or empirical analysis of applied marketing problems choose the quantitative marketing track.

The marketing faculty at Yale is an ideal blend of junior and senior faculty whose research interests span both the quantitative and behavioral areas. They are all productive researchers who are highly regarded in the academic marketing community. Professor K. Sudhir is currently the Editor-in-Chief at Marketing Science.  All of the senior faculty-- Ravi Dhar Shane Frederick, Nathan Novemsky, Jiwoong Shin, and Gal Zauberman are in leadership positions as Associate Editors or members of the editorial boards of the leading marketing journals.  Each of the faculty members—both junior and senior-- works actively with doctoral students.

Apart from the faculty in the marketing area, a doctoral student can draw on the expertise of other faculty members at Yale. There are several faculty members both in the School of Management as well as in the Economics/Statistics/Computer Science and Psychology departments at Yale who are interested in marketing-related issues. Several of these faculty members have worked with marketing faculty and doctoral students either at Yale or at other universities. A selective list of such faculty members is provided on the faculty page.

The Yale Center for Customer Insights and the China India Insights program provide unparalleled access to companies within the United States and across emerging markets both as sources of data and sites for field experimentation. This has augmented the research opportunities for both quantitative and behavioral doctoral students.

The Ph.D. program is highly selective. We admit 1-2 of the most promising students annually in each of the behavioral and quantitative tracks from an impressive pool of applicants. The average percentile score on the GMAT for admitted students over the last five years is in the high nineties. We look for a combination of an excellent academic record and good oral and written communication skills in our students. The academic backgrounds of admitted students typically are in the behavioral sciences, business, economics, statistics, computer science, mathematics, engineering, or the liberal arts. We do not require graduate degrees for admission to the doctoral program.

While we are extremely selective at the time of admission, we are very supportive of our admitted students in order to maximize their potential to become successful researchers. Every admitted student is guaranteed full financial aid (subject to satisfactory performance in the program) for five years. By deliberately keeping the size of the program small, we are able to assure every student in the program ample opportunities to interact with multiple faculty members during their doctoral studies. The track record of our young doctoral program is short, but impressive. For more details, see Program Design and Recent Graduates and Students.

If you have further questions regarding the Ph.D. program in Marketing, please contact Professor Subrata Sen at [email protected] .

Smart. Open. Grounded. Inventive. Read our Ideas Made to Matter.

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Bring a business perspective to your technical and quantitative expertise with a bachelor’s degree in management, business analytics, or finance.

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Marketing addresses problems that organizations face in seeking to provide products and services that satisfy customers' demands. Students are expected to acquire a solid grasp of behavior and management science theory and method through their coursework. Relevant disciplines include behavioral science, economics, operations research, and statistics. Through workshops, seminars, and applied and theoretical research with faculty, candidates gain experience that is the prerequisite for independent work.

PhD candidates work alongside MIT Sloan's world-renowned marketing faculty. The pioneering research of MIT Sloan faculty in building and implementing marketing models and decision-support systems has enhanced new product development for decades. Other award-winning research projects focus on customer satisfaction and the psychological underpinnings of economic and consumer behavior.

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About the Program

The Wisconsin PhD Program in marketing is designed to prepare students for academic careers at top universities. A career as a marketing faculty member offers a high degree of intellectual stimulation, creative freedom, and the opportunity to develop and disseminate new knowledge via research and teaching.

Core Areas of Research

Student research is supported by faculty in three core areas:

Quantitative modeling

Consumer behavior

Marketing strategy

Our faculty members contribute to significant advancements in the theory and practice of marketing, as evidenced by our recently published journal articles .

Academic Requirements

All students must meet the general PhD requirements of both the UW–Madison Graduate School and the Wisconsin School of Business. Prospective students should possess:

• A bachelor’s degree in accounting, finance, management, economics, or operations and information management OR
• A minimum of four courses from two or more of the following areas: accounting, finance, management, economics, and operations and information management
• Competency at an intermediate level of statistics

Program Coursework

Students complete four PhD seminar courses in marketing from the core areas of research: quantitative modeling, consumer behavior, and marketing strategy. These seminar offerings vary from year to year.

Students complete four courses at the graduate level, either inside or outside the Wisconsin School of Business, including at least one course in the methods of data collection and at least one in the methods of data analysis.

See Guide for all course requirements

Faculty Research Interests

Neeraj Arora Research interests: Choice models Experimental design Big data analytics Machine learning Bayesian statistics View full profile Ishita Chakraborty Research interests: Digital Marketing Unstructured Data – Text, Video Analytics Machine Learning/Deep Learning Fairness and Bias Salesforce Recruitment and Training View full profile Kevin YC Chung Research interests: Quantitative marketing Empirical industrial organization Choice models Endorsement marketing Emerging markets Credence goods View full profile Remi Daviet Research interests: Deep Learning & AI Bayesian & Computational Statistics Consumer Decision Making Advertising Neuro-Genomics View full profile Amber Epp Research interests: Understanding collective phenomena, including the interplay of relational identities, collective goals, and network agency Group decision-making View full profile Cheng He Research interests: Causal inference Policy evaluation Modern retailing Consumer search Financial decision-making View full profile Jan Heide Research interests: Channels of distribution Strategic partnerships Interorganizational relationships Marketing strategy View full profile Aziza Jones Research interests: Status and Identity Signaling Social-Signaling Donation Behavior Parental Spending View full profile Tarun Kushwaha Research interests: Marketing – finance interface Marketing channels Impact of crisis Global marketing View full profile Qing Liu Research interests: Quantitative modeling of marketing data Bayesian methods Experimental design Conjoint analysis Consumer choice Big data analytics View full profile Yi Liu Research interests Technology and platforms Economics of AI Theoretical models in marketing   View full profile C. Page Moreau Research interests: Consumer learning and knowledge transfer New product development and acceptance Creativity and design View full profile Neil Morgan Research interests: Marketing capabilities Brand Strategy Marketing strategy Marketing performance assessment View full profile Joann Peck Research interests: Haptics Interpersonal touch Non-verbal behaviors more broadly Psychological ownership Individual difference measures View full profile Evan Polman Research interests: Consumer and managerial decision-making Creativity Ethics Emotions Psychology experiments View full profile J. Craig Thompson Research interests: Philosophy of science Postmodern culture Consumer lifestyles and motivations Gender issues and consumption View full profile Connect With Current Students

We encourage you to contact our doctoral students in marketing to hear their perspectives on the Wisconsin PhD Program.

View current student profiles

See Our Placement Results

Graduates of our PhD specialization in marketing have accepted tenure-track positions at top research universities.

View recent placements

Evan Polman

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From the Marketing Chair

"Welcome and thank you for your interest in a Ph.D. in marketing from UCLA Anderson! Marketing is a broad area, and we encourage curious individuals with strong economics, psychology or business training, as well as documented research experience, to apply. Our Ph.D. program is designed to allow students to concentrate in either a behavioral or quantitative marketing track, with training in economics and psychology to complement your coursework within marketing. We foster a collaborative environment and work hard to establish our students as successful researchers with strong publication records prior to graduation. Our excellent track record of placing our students in top research schools around the world speaks to the strength of our approach. To learn more about what our program focuses on, and to clarify the match to your own research interests, we strongly encourage you to read more on these pages about the work done by our faculty and students. "

Hal Hershfield, Ph.D. Marketing Chair

Explore the Program

Milestone publications.

People Who Choose Time over Money Are Happier Hal Hershfield and Cassie Mogilner Holmes

Although thousands of Americans say they prefer money, having more time is associated with greater happiness.  

Read Publication

Effects of Internet Display Advertising in the Purchase Funnel Randy Bucklin

Model-based insights from a randomized field experiment analyzed the value of reallocating display ad impressions across users at different stages.  

The Benefits of Emergency Reserves: Greater Preference and Persistence for Goals That Have Slack with a Cost Suzanne Shu

The exploration of how marketer-based programs designed to help consumers reach goals face dual challenges of consumer signup and motivating consumers to reach desirable goals.  

Alumni Success

Julia Levine (’23)

Dissertation: State Dependence in Brand, Category and Store Choice

Sherry He (’23)

Dissertation: Essays on Platform Policies, Ratings and Innovation

Kate Christensen (’21)

Dissertation: Moving Through Time: How Past and Future Connections Impact Consumer Decisions

Marissa Sharif (’17)

Dissertation: The Emergency Reserve: Benefits of Providing Slack with a Cost

Wayne Taylor (’17)

Dissertation: Modeling Customer Behavior in Loyalty Programs

Elizabeth Webb (’14)

Dissertation: Understanding Risk Preference and Perception in Sequential Choice

Claudia Townsend (’10)

Dissertation: The Impact of Product Aesthetics in Consumer Choice

Oliver Rutz (’07)

First academic placement: Yale University Dissertation: Essays in Cooperative Game Theory

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PhD in Marketing

• Joint Program in Financial Economics
• Joint Program in Psychology and Business
• Joint PhD/JD Program

Develop your research skills in consumer behavior or economics/quantitative methods and prepare for a career at a leading research institution.

Our Marketing PhD Program gives you a strong theoretical foundation and builds your empirical skills.

You’ll have the flexibility to explore marketing through Chicago Booth while taking courses across the university in psychology , sociology , economics , computer science , and statistics . You’ll also have access to computer science courses at Toyota Technological Institute at Chicago (TTIC) .

The doctoral program defines marketing broadly as the study of the interface between firms, competitors, and consumers. This includes but is not limited to consumer preferences, consumer demand and decision-making, strategic interaction of firms, pricing, promotion, targeting, product design/positioning, and channel issues.

Our Distinguished Marketing Faculty

Chicago Booth’s marketing faculty serve as advisors, mentors, and collaborators to doctoral students.

Daniel Bartels

Leon Carroll Marshall Professor of Marketing

Pradeep K. Chintagunta

Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing

Giovanni Compiani

Assistant Professor of Marketing

Sanjay K. Dhar

James M. Kilts, Jr. Professor of Marketing

Berkeley J. Dietvorst

Associate Professor of Marketing

Kristin Donnelly

Assistant Professor of Marketing and Stevens Junior Faculty Fellow

Jean-Pierre Dubé

James M. Kilts Distinguished Service Professor of Marketing and Charles E. Merrill Faculty Scholar

Ayelet Fishbach

Eric J. Gleacher Distinguished Service Professor of Behavioral Science and Marketing

Guenter J. Hitsch

Kilts Family Professor of Marketing

Andreas Kraft

Assistant Professor of Marketing and Asness Faculty Fellow

Ann L. McGill

Sears Roebuck Professor of General Management, Marketing and Behavioral Science

Sanjog Misra

Charles H. Kellstadt Distinguished Service Professor of Marketing and Applied AI

Bradley Shapiro

Professor of Marketing and True North Faculty Scholar

Stephanie Smith

Avner Strulov-Shlain

Assistant Professor of Marketing and Willard Graham Faculty Scholar

Abigail Sussman

Professor of Marketing and Beatrice Foods Co. Faculty Scholar

Oleg Urminsky

Theodore O. Yntema Professor of Marketing

Alumni Success

PhD alumni in marketing go on to successful careers at top institutions of higher education across the world. 

Akshina Banerjee, PhD '23

Assistant Professor of Marketing Ross School of Business, University of Michigan-Ann Arbor Akshina studies linguistic influence on consumer decision-making, hierarchical choices, and mental accounting. Her interests are, thus, inherently interdisciplinary, with overlaps in marketing, linguistics, economics, and psychology. Her dissertation area is in behavioral marketing.

Olivia Natan, PhD ’21

Assistant Professor of Marketing Haas School of Business, University of California-Berkeley Olivia Natan studies how limited information affects consumer demand and firm behavior. Her empirical work focuses on settings with large product assortments. Her dissertation area is in marketing.

A Network of Support

At Booth, you’ll have access to the resources of several research centers that help to fund marketing PhD research, host innovative conferences and workshops, and serve as focal points for collaboration and innovation.

James M. Kilts Center for Marketing The Kilts Center facilitates faculty research, supports innovations in the marketing curriculum, funds scholarships for MBA students, and creates engaging programs aimed at enhancing the careers of students and alumni.

Center for Decision Research Devoted to the study of how individuals form judgments and make decisions, the CDR supports research that examines the processes by which intuition, reasoning, and social interaction produce beliefs, judgments, and choices.

Scholarly Journals

Chicago Booth is responsible for the creation and leadership of some of the most prestigious academic journals today. Quantitative Marketing and Economics , for example, which focuses on problems important to marketing using a quantitative approach, was founded in 2003 by Peter E. Rossi, MBA ’80, PhD ’84.

See the full list of academic journals at Booth .

Spotlight on Current Research

Our faculty and PhD students continually produce high-level research. The Chicago Booth Review frequently highlights their contributions in marketing.

'Thank You Can Be a Loaded Phrase'

Depending on where you are in the world, this call could be welcomed—or considered strange or even rude, suggests research by Chicago Booth PhD student Jiaqi Yu and Booth’s Shereen Chaudhry.

Your Spending Habits Are All in Your Head

Booth Professor Daniel Bartels and Booth PhD [grad] Lin Fei have been examining how mental representation and the categorization of expenses are crucial to to people’s budgeting approaches.

Walter Zhang's BFI Industrial Organization Initiative Award

The Becker Friedman Institute will fund Zhang's research project, "Targeted Bundling" (coauthor: Olivia Natan, Booth PhD grad). Their project studies the pricing of digital goods and the potential for increased price targeting in differentiated product markets.

Can a Fictional Ad Man Help Sell Real Cigarettes?

How do depictions of tobacco use affect sales off-screen? Chicago Booth’s Pradeep K. Chintagunta and Sanjay K. Dhar, along with their coauthors Ali Goli (Booth PhD grad) and Simha Mummalaneni (UWashington), brought together several datasets to examine this question.

The PhD Experience at Booth

Rima Toure-Tillery, PhD ’13, talks about the Booth faculty’s open-door approach to PhD students.

Video Transcript

Rima Toure-Tillery, ’13: 00:00 I am assistant professor at Northwestern University, Kellogg School of Management. And I am a motivation scholar. I study questions related to factors that influence people's motivation to persist in various types of goals.

Rima Toure-Tillery, ’13: 00:21 I think the PhD's very different from an MBA. You expect to be doing very different things when you're done. With a PhD most of us expect to conduct research, continue to ask deep questions, and just work on finding answers to those questions.

Rima Toure-Tillery, ’13: 00:35 Booth PhD Program is extremely rigorous. You're going to learn from the best. There's a good mix of letting you be in charge of your career and being independent, but also being extremely supportive. Most faculty have an open-door policy so you could just email someone, go to their office and start talking about a research idea. They're really going to help you develop the whole research approach, and thinking about ideas, and taking them from that really half-baked stage to something more advanced. Being able to approach whatever faculty I'm most interested in working with, I think that really permeated my whole time here.

Rima Toure-Tillery, ’13: 01:13 Being in the program really helped me see things in a different light. I really developed some new research interests as I learned more about what I didn't know. You can't solve problems that you don't even know existed. It's been a really amazing experience.

Meet Our Students

PhD students in marketing choose Chicago Booth because our multidisciplinary approach gives them the tools and training for a successful career. Recent dissertations have examined everything from customer retention and consumer purchasing decisions to the economics of retail food waste. Recent graduates have accepted positions at leading research institutions, including UCLA and Columbia University, and have gone on to data science careers in industry.

Current Students

Vanessa Alwan

Salman Arif Andrew Bai

Soaham Bharti

Samuel Borislow Jieyi Chen

Sara Drango

Fatemeh Gheshlaghpour

Nicholas (Nick) Herzog

Stephanie Hong

Quoc Dang Hung (Hung) Ho

Juan Mejalenko

Natalie Moore

Timothy Schwieg

Semyon Tabanakov Jiarui (Sophie) Wang

Ningyin (Ariel) Xu

Zhen Yuan Jiaqi Yu

Shuqiong (Lydia) Zhao Grace Zhang Jingyi Zhang

Program Expectations and Requirements

The Stevens Doctoral Program at Chicago Booth is a full-time program. Students generally complete the majority of coursework and examination requirements within the first two years of studies and begin work on their dissertation during the third year. For details, see General Examination Requirements by Area in the Stevens Program Guidebook below.

Download the 2023-2024 Guidebook!

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Marketing PhD Program

Doctoral Program

The PhD in Marketing is designed to develop outstanding scholars for careers in research and teaching at leading universities. Students will be exposed to a variety of topics – behavioral and managerial – within the field of marketing.

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Why Pursue a Marketing PhD

Commitment to research and a passion for teaching are two of the qualities that distinguish both our doctoral faculty and our graduates. The doctoral program in Marketing encourages students to work closely with faculty members in small classes, seminars, research projects and other assignments, aimed toward developing the analytical skills competencies to conduct independent high-quality research. Recent graduates have been placed in top-tier Carnegie R1 institutions such as the University of Arkansas, the University of Cincinnati, the University of Alabama-Tuscaloosa, and many other prestigious universities.

Renowned Faculty

The PhD program in Marketing is lead by internationally known faculty whose research interests are in the general areas of product innovation and take-off, judgment and decision making, marketing strategy, Big Data, marketing models, consumer identities issues, cross-cultural research, retailing, advertising and have published widely in the most respected peer reviewed journals in marketing including the Journal of Consumer Research ,  Journal of Marketing ,  Journal of Marketing Research  and  Marketing Science . Based on our research productivity between 2015-2018, the University of Texas at Dallas ranked the UTSA Marketing Department 39th nationally. Members of the faculty also serve or have served on the editorial boards of prestigious marketing journals such as the  Journal of Consumer Research , Journal of Marketing,  Journal of the Academy of Marketing Science ,  Journal of Retailing ,  Marketing Letters , and tourism journals such as  Journal of Travel Research , and the  International Journal of Hospitality Management .

Careers in Higher Education and Research

The primary focus of a doctoral program is to prepare qualified candidates for academic careers in higher education, teaching, and research. Data predicts a strong demand for business school faculty for the next 15 years. Becoming a university faculty member is a gratifying experience that offers collaboration with students and other faculty, as well as fair compensation.

When you earn your degree, you will be prepared to start your professional career as an assistant professor at an academic institution. Faculty mentors at UTSA can assist you with finding the perfect job upon graduation. Program graduates are also qualified to hold research positions in government and industry.

• Admission Requirements

Application Deadlines

Funding opportunities, career options, admission & application requirements.

Applications are submitted through the UTSA Graduate Application . Please upload all required documents (listed below) on your UTSA Graduate Application. It is the applicant’s responsibility to ensure completion and submission of the application, a nonrefundable application fee, and all required supporting documents are on file with UTSA by the appropriate application deadline.

Applicants are encouraged to have their admission file completed as early as possible. All applications, required documents and letters of recommendation, if applicable, must be submitted by 5:00 PM U.S. Central Time on the day of the deadline. Deadlines are subject to change.

PhD’s are generally funded with our financial package which consists of an assistantship in the form of a research or teaching assistantship with paid tuition and fees for up to four (4) years.

For more information about graduate funding, click below.

UTSA prepares you for future careers that are in demand. The possible careers below is data pulled by a third-party tool called Emsi, which pulls information from sources like the U.S. Bureau of Labor Statistics, U.S. Census Bureau, online job postings, other government databases and more to give you regional and national career outlook related to this academic program.

Register for an Information Session

Interested in learning more about UTSA’s Carlos Alvarez College of Business Marketing PhD program? Register to attend an upcoming Information Session where you’ll have the opportunity to review application procedures, learn admissions requirements and ask questions.

Earning a Master's Degree

While in a doctoral program, a student may earn a master’s degree provided the following conditions are satisfied:

• A student must be admitted to candidacy.
• A student is eligible to receive a master’s degree upon completion of University-wide requirements and any additional degree requirements specific to the program.
• The Doctoral Studies Committee, Department Chair, and the Graduate Associate Dean of the College must recommend students for the degree.
• The student must apply for graduation by the published deadline the semester prior to awarding the doctoral degree.
• All required coursework in the doctoral program at the time of admission to candidacy must have been taken within the previous six years.
• If the master’s degree requires a thesis, the degree cannot be awarded on the basis of the doctoral qualifying examination.
• Students will not be approved for an additional master’s degree in the same field in which an individual has previously received a master’s degree.

Course Offerings & Schedule

This is a full-time program and most courses are offered during the day. Students must enroll for nine hours in the fall semester, nine hours in the spring semester and three hours in the summer semester.

This program is does not offer a hybrid or fully online modality. All PhD programs in the college are in-residence and admitted students are expected to complete the program in-person.

PhD students normally serve as either a teaching assistant or research assistant throughout the program. These experiences are an important part of the training and overall doctoral experience. It would be difficult for someone to manage both a full-time job and the doctoral program’s requirements; therefore, it is not recommended.

Graduate Placements

• Baylor University
• Georgia Southern University
• Michigan State Eli Broad School of Business
• SUNY Oneonta
• University of Alabama at Tuscaloosa
• University of Arkansas
• University of Cincinnati
• University of North Carolina at Chapel Hill
• University of Tennessee at Chattanooga
• University of Victoria

Frequently Asked Questions

Admission process, what are the key factors on which admissions are based, and who decides.

Admission is based on

• Undergraduate transcripts (and graduate, if applicable)
• Standardized test scores
• Recommendations from former professors or employers who can speak to your ability to do doctoral-level work at UTSA

The admission committee is looking for evidence that you understand the specific nature of the program that you are applying for, that you can articulate your scholarly intentions that fit with the research interests of current faculty and that you are academically prepared to succeed in the program.

The most important part of your application is your statement of purpose. Although outstanding grades and test scores are important, you should construct a clear, persuasive, well-written statement of purpose in order to be competitive.

I am completing an undergraduate degree. Am I eligible to apply?

Yes; however, you must take additional leveling courses and complete any graduate coursework where your academic background is insufficient. The catalog states that the PhD requirement is “66 hours beyond the master’s degree.” Therefore, the time required to complete a PhD will most likely be much longer for a candidate without a master’s degree than for a candidate with a master’s degree.

When are admission decisions made?

Admission decisions are typically made in March; however, exceptionally qualified candidates are considered earlier.

Can I submit GMAT/GRE test scores after the application deadline?

No. All application documents must be received by the application deadline and incomplete applications will not be considered. You will be required to upload unofficial copies within the Graduate Admissions Application.

Can I wait to submit the foreign credential evaluation (ECE transcript) until after I am accepted to UTSA?

No. Foreign credential evaluations must be received by the application deadline for your application to be processed. Processing time may take up to three weeks, and students should plan accordingly with the admission deadlines of the programs for which they are applying.

Do you accept WES transcript evaluations?

All NACES accredited evaluators are accepted.

Program Expectations

What should i expect as a doctoral student.

Your role and the expectations will change as you progress in the program. Initially, your role will be as a student with the expectation that you attend and participate in doctoral seminars with other students. Expect to read a great deal and write papers.

To prepare to become a university professor, you will work closely with faculty members to learn how to teach. You will start as a teaching assistant and work toward teaching classes independently.

Conducting research is another area of focus where you will work closely with faculty on research projects. Under the direction of a faculty committee, you will conduct original research that will be the basis for your dissertation.

How long does this program take to complete?

Most students will need four years. Plan for at least two years to complete the coursework. Add another year to pass the comprehensive exams, develop a dissertation topic and defend your dissertation proposal. Dedicate your final year(s) to dissertation research.

Are PhD students required to teach?

Teaching is crucial to your academic career and job prospects. Every PhD student should gain teaching experience before graduating. Initially, students may work as research assistants for faculty members and may also assist in teaching various courses. For students who receive stipends, they will most likely teach an undergraduate course at the Carlos Alvarez College of Business during their program.

What are the research requirements of the PhD program?

The PhD program requires students to research while they complete formal coursework and during the summers. As research assistants, students work with faculty members in joint research activities and pursue their research objectives under the supervision of faculty members. The goal is to create papers to present at academic meetings and submit to research publications by the time the student is ready to begin their dissertation research. To be competitive in the academic job market, students should prioritize producing papers and publications while in the program.

As a PhD student, who will advise me?

Your program admission will identify an initial PhD advisor. However, as your interests and research agenda develop toward preparing a dissertation proposal, a different faculty member may emerge as the appropriate advisor for your dissertation research. Your initial advisor will help you assemble a program committee of faculty, who will advise you regarding your dissertation.

Can you waive my application fee?

You may request an application waiver if

• You are a McNair Scholar
• Active-duty military or a veteran of the US Armed Forces
• If you are an applicant who has attended a PhD Project Conference

Please complete the  Request to Waive Doctoral Application Fee  if you meet one or more of the above criteria.

Approved applicants will receive a single-use coupon code to enter into the payment field of the online application.

Can you waive the GMAT/GRE test score requirement?

We do not offer waivers for standardized test scores.

Is there a waiver for the TOEFL/IELTS exam requirement?

TOEFL scores may be waived for international students from countries where English is the official language or for non-citizens of the United States who have earned a regionally accredited bachelor’s degree or higher in the United States (or other countries where English is the official language) as indicated in the Graduate Catalog ( https://catalog.utsa.edu/policies/admission/graduate/internationalgraduatestudents/ ).

Graduate Advisor of Record

Richard Gretz, PhD

210-458-5741

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Program Requirements

• Program Requirements →

Below please find the program requirements for a students in Marketing . Doctoral students in Marketing generally complete the program in five years.

A minimum of 13 semester courses at doctoral level are required. Each semester students will consult with the Marketing faculty coordinators to receive approval of their course selections.

Students in the Marketing program choose one of the following sequences

Microeconomics

• Microeconomic Theory I (HBS 4010/Economics 2020a)
• Microeconomic Theory II (HBS 4011/Economics 2020b)
• Social Behavior in Organizations: Research Seminar (Psychology 2630)
• Advanced Social Psychology (Psychology 2500)

Students must take four research methods courses, including at least one course in research design.

Research methods courses that meet this requirement include, but are not limited to:

Quantitative Research Methods

Research Methods Courses

• Introduction to Econometrics (Economics 1123)
• Introduction to Applied Econometrics (Economics 2120); (prerequisite Economics 2110; the pre-req will count towards 4 course requirement)
• Econometric Methods II (Economics 2115)
• Advanced Applied Econometrics (Economics 2144)
• Industrial Organization (Economics 2610)
• Statistical Methods for Evaluating Causal Effects (Econ 1127)
• Advanced Quantitative Methods II (KSG API 210i)
• Machine Learning and Big Data Analytics (HKS API 222)
• Statsitical Machine Learning (Statistics 195)
• Probability Theory (Statistics 210)
• Statistical Inference (Statistics 211)
• Bayesian Data Analysis (Statistics 220)
• Incomplete Multivariate Data (Statistics 232)
• Sequential Decision Making (Statistics 234)
• Advanced Demand Modeling (MIT 1.205)
• Advanced Natural Language Processing (MIT 6.864)
• Bayesian Modeling Inference (MIT 6.435)
• Inference Causal Parameters (MIT 14.388)

Quantitative Research Design Courses

• Advanced Quantitative Research Methodology (Gov 2001)
• Program Evaluation: Estimating Program Effectiveness with Empirical Analysis (HKS API-208)

Consumer Behavior

• Intermediate Statistical Analysis in Psychology (Psychology 1950)
• Multivariate Analysis in Psychology (Psychology 1952)

Research Design Courses

• Design of Field Research Methods (HBS 4070)
• Experimental Methods (HBS 4435)
• Field Experiments (HBS 4430)

Marketing students are required to take five additional doctoral courses.

Quantitative-track students are required to complete:

• Consumer Behavior (HBS 4630)
• Marketing Models (HBS 4660)
• Two breadth courses
• Three elective doctoral courses

Consumer Behavior-track students are required to complete:

• Micro Topics in Organizational Behavior (HBS 4882)
• Behavioral Approaches to Decision Making and Negotiation (HBS 4420)
• One elective doctoral course

All students without an MBA degree are required to complete two case-based HBS MBA courses.

Students are strongly encouraged to attend and participate in seminars throughout their program. Students are expected to attend the Marketing Unit Seminars .

Good Academic Standing

To remain in good academic standing, doctoral students are expected to maintain a B grade point average.

Teaching Requirement

Students are required to complete a teaching engagement of one full academic term that includes at least 8 hours, or 3 class sessions, of front-of-class teaching experience and at least 16 hours of teaching preparation time.

Special Field Exam

Students are required to pass the Special Field Exam at the end of the second year or beginning of the third year. This exam has two parts: a written exam and an oral exam based on a research paper a student has written.

Dissertation Proposal

By the end of their third year, all students are required to obtain approval of their dissertation proposal by their Dissertation Chair.

Oral Examination

Students are required to complete a dissertation proposal oral examination. In evaluating the student’s performance at the orals, the Dissertation Committee will take into account the quality of the student’s oral presentation, the quality of the student’s responses to questions from the Dissertation Committee, and the written material prepared prior to the oral date.

Dissertation

Students are required to write a dissertation, which typically takes the form of three publishable papers, to the satisfaction of their Dissertation Committee. The dissertation defense is oral and open to the public.

The Science of Selling

PhD in Marketing Science or Consumer Behavior

At Olin, the marketing discipline is distinguished by a demand for innovative ideas, critical thinking and an emphasis on quantitative abilities.

PhD students in marketing typically choose one of the two areas of study: Marketing Science and Consumer Behavior. Some choose to analyze the intersection of the two areas seeking to improve understanding and predict marketing phenomena.

• Marketing Science

Marketing Science focuses on the quantitative—economic fundamentals that include microeconomic theory and econometrics. Using this methodology, you examine mathematical modeling of buyer-seller interactions, consumer choices, purchase behavior, resource allocation, components of the marketing mix and new product development.

The methods below help you determine the best way to allocate marketing resources.

• Conduct empirical tests on the implications of these models
• Quantify the effectiveness of different strategies
• Explore the profit implications of using alternative strategies

In Marketing Science, we conduct empirical tests on the implications of these models, quantify the effectiveness of different strategies and explore the profit implications of using alternative strategies. We identify important drivers that should govern strategic decisions and, consequently, the allocation of marketing resources.

Consumer Behavior

Consumer Behavior concentrates on psychology fundamentals and understanding how people make decisions, including cognitive psychology, social psychology and behavioral decision theory. These areas provide a strong foundation as you study and research consumer judgment and decision-making, cognition, culture, emotions, motivation, individual differences, perception and social influence.

Faculty members work on a variety of topics related to judgment and decision-making. Current and recent research topics include biases in judgment and choice, choice assortments, prosocial behavior, financial decision making, branding, intertemporal choice, morality and consumption, preferences for natural products, gift giving and metacognition.

Marketing Faculty and Research

Olin’s marketing faculty pursue research focused on building frameworks and models to understand and evaluate marketing strategies and their impact on customers, consumers and competitors. This research provides decision makers the ability to think beyond current practices and offers answers to significant "what if" questions.

Research papers by faculty members have recently been published in well-respected journals such as:

• Journal of Consumer Research
• Journal of Marketing Research
• Journal of Marketing
• Marketing Letters

Read about collaborative research by Marketing faculty and PhD students.

Olin Doctoral Series | PhD Marketing

At WashU Olin, marketing is distinguished by a demand for innovative ideas, critical thinking and a strong emphasis on quantitative abilities.

Center for Analytics and Business Insights

The Center for Analytics and Business Insights is a hub for research and ideas, with opportunities for faculty, students and companies to collaborate.

Consumer Behavior Curriculum

Begin research collaborations with faculty

First-year summer paper

• Focuses on research completed in year 1
• Brief publication-style research paper with data/results
• In August after the first year, students must attend an RA/TA training offered by the Center for Teaching and Learning

First Semester Classes

• Tools Course: Quantitative Methods I (Psych 5066, 3 credits)
• Seminar in Consumer Behavior I (MKT 601, mini course, 1.5 credits)
• Social Psychology Seminar or other social science elective (e.g., Social Cognition, 3 credits)
• Social Science Elective (e.g., seminar in psychology, OB, social work or experimental economics)  
• Tools Course: Quantitative Methods II (Psych 5067, 3 credits)
• Behavioral and Experimental Research Methods I (MKT 600A, mini course, 1.5 credits)
• Judgment and Decision Making I (MKT 674, mini course, 1.5 credits)
• Organizational Research Methods (OB 630, 3 credits)

The order of classes may change due to availability, and classes may be substituted with approval. A communications course that focuses on oral communication is also recommended during the first two years. When the student takes the course is determined by the student and their advisor.

• Research—developing toward publication

Paper from 1st year presented in fall or spring semester (ideally fall)

Comprehensive Exams due summer after 2nd year

• Breadth—Open book essays based on extensive reading list
• Depth—Original research proposal
• Review—Write a journal article review

Third Semester

• Tools Course: Quantitative Methods (e.g., Research Designs and Methods, Psych 5011, 3 credits)
• Seminar in Marketing Management (MKT 670, 1.5-3 credits)
• Seminar in Consumer Behavior II (MKT 601, mini course, 1.5 credits)

Fourth Semester

• Tools Course: Quantitative Methods (e.g., Applied Multivariate Analysis, Psych 516, 3 credits)
• Behavioral and Experimental Research Methods II (MKT 600B, mini course, 1.5 credits)
• Social Science Elective (e.g., seminar in psychology, OB, social work or experimental economics)

Second year paper due and presented at the end of fall semester

• Paper should focus on research completed in year 2
• Publication-style research paper with data/results
• extension of 1st year paper, if substantially different
• extension of depth exam
• new project
• B53 660 Seminar in Presentation Skills (fall semester, required)
• Improvisation Course
• Research—developing toward publication, academic job market and dissertation

Dissertation Proposal—Students must assemble a Research Advisory Committee for the proposal of their dissertation and submit a Title, Scope and Procedure Form at the committee’s approval of the proposed dissertation by September 30 after the fourth year.

• Ideally, the dissertation proposal will be submitted and presented by end of spring semester of the fourth year. September 30 after the fourth year is the final deadline.
• The dissertation proposal and dissertation must propose/describe a substantial and novel body of research that is significantly different from previous milestone submissions.
• The dissertation may incorporate previous milestone research, but must go well beyond it.

Research—Developing toward publication, job market and dissertation

• Intent to Graduate (complete form online)
• Job market and placement
• Oral defense of dissertation
• Submission of Examination Approval form which signifies committee’s approval
• Upload of final, approved Dissertation to Graduate School of Arts and Sciences
• Submission of Documented Teaching Requirements to PhD office
• Attend all marketing department research seminars, lab meetings, journal club meetings, proseminar meetings and speaker meetings.
• Be collegial.
• All milestones will be evaluated by ≥ 2 faculty who will grade and provide comments.
• A Passing grade (or higher) must be received on each milestone.
• Grading scale: High Pass, Pass, Low Pass, Fail
• By August 1 each year, review progress annually with Faculty/PhD Program Staff. 

Download Marketing Consumer Behavior PhD course descriptions

Marketing Science Curriculum

Prior to the first year—mandatory attendance at math camp (offered through the Economics department)

Recommended Course Sequence

First semester.

• MEC 610 Microeconomics I (3 credits)
• Econometrics Course* (3 credits)
• MKT680 or 681 Machine Learning for Business Applications (3 credits)
• B53 620 Empirical Methods in Business** (3 credits)
• Olin PhD Marketing courses (variable)  

Second Semester

• MEC 611 Microeconomics II (3 credits)
• L11 Quantitative Methods II (3 credits)
• Olin PhD Marketing Courses (variable)
• L11 5161 Applied Econometrics
• B54 670 Seminar in Econometrics

The order of classes may change due to availability, and classes may be substituted with approval. A communications course that focuses on oral communication is also recommended during the first two year. When the student takes the course is determined by the student and his/her advisor.

• Attend Marketing seminars
• Begin research collaborations
• In the summer after the first year, students must meet with the faculty coordinator to discuss progress and complete a progress report to be submitted to the PhD Office by August 1 after the first year.
• Micro Prelim Exam is offered in June. Students must receive a “Distinction/Honors” or “PhD pass” to continue in the PhD program. One retake of the exam is permitted. Exemptions: Students do not need to take the exam if they obtain an average A- grade or above for the two Microeconomics courses in the first year, or obtain an average A- grade or above for all courses taken in the first year.
• In August after the first year, students must attend an RA/TA orientation offered by The Teaching Center.
• First-year research paper: Students are required to finish the paper and present to the marketing faculty before the end of the fall semester in the second year.
• Olin PhD Marketing Courses
• Electives (directed readings, independent studies)  
• Qualifying field exam: Students are required to pass the exam by the end of September. One retake of the exam is permitted.
• Second-year research paper: Students are required to finish the paper and present to the marketing faculty before the end of the fall semester in the second year.
• In the summer, students must meet with the faculty coordinator to discuss progress and complete a progress report to be submitted to the PhD Office by August 1.

B53 660 Seminar in Presentation Skills (fall semester, required) Improvisation Course

• Paper presentations (brown bag seminars and conferences)
• Dissertation research
• Dissertation Proposal – students must be able to assemble a Research Advisory Committee for the proposal of their dissertation and must submit a Title, Scope and Procedure form as the committee’s approval of the proposed dissertation by September 30 after the fourth year.
• Paper presentations (job market paper presentations with faculty and at conferences)

Download Marketing Science PhD course descriptions

Full-Time Marketing Faculty Members

Meet the professors who will be your mentors and research collaborators. See more in our faculty directory.

Seethu Seetharaman

Full Professor

• [email protected]
• 314.935.3574

Assistant Professor

• [email protected]

Doctoral Programs

Campus Box 1133-124-05 One Brookings Drive St. Louis, MO 63130-4899

• [email protected]
• 314-935-6340

Office Hours: Monday–Friday 9:00 a.m. to 5:00 p.m.

Quick Links

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• PhD Bulletin
• Greater St. Louis

About / Departments

Marketing Department | Ph.D. Program in Marketing

Ph.d. program in marketing.

The Marketing Department at New York University's Stern School of Business offers a doctoral program that is widely recognized for the great success of its graduates. It has a large and distinguished faculty working in a diverse set of research areas from both behavioral and quantitative perspectives. Stern's Marketing Ph.D. program is extremely selective and, once accepted, students benefit from the faculty's dedication to ensuring a positive and productive doctoral experience. The department fosters a nurturing environment with close collaboration between doctoral students and faculty members. By the time students graduate, most have published in leading journals such as the Journal of Consumer Research, Journal of Marketing Research or Marketing Science. For example, 25% of our faculty publications in the last three years have been with doctoral students, past and present. Although the primary focus of the program is the development of top researchers, Stern doctoral students also receive extensive training for teaching and begin their first academic appointments well prepared for the classroom. The fact that we have one of the top-rated Ph.D. programs in the country is also evidenced by our placements of our doctoral students as faculty at top business schools (e.g., Harvard, Berkeley, Chicago, Columbia, Cornell, Florida, Michigan). The tenure, publication, and teaching records of our doctoral students are outstanding. All of these activities give Stern Marketing an important role in mentoring the future leaders of our field.

Faculty Contact for Marketing PhD Program

Recent Dissertations

Explore stern phd.

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Combine social science disciplines with advanced quantitative methodology to conduct market research and teach future practitioners and scholars.

Make important discoveries about the relationships between organizations and consumers, consumer behavior and marketing theories, strategies and tactics. 

Choose a track to focus and enhance your PhD program:

• Quantitative Track: Apply microeconomics, econometric theory, advanced statistics and other advanced mathematical model and data analysis to advanced marketing research. 
• Behavioral Track: Examine the psychology and social aspects of consumer behavior and its impact on marketing.  

World-Class Research

Work with faculty who are ranked among the most productive researchers by the Academy of Management Journal, as well as by top scholarly journals within their discipline. Our faculty:

• Are globally connected and have active research programs throughout Europe, Asia and North America
• Are regularly cited in such international media outlets as the Associated Press, Wall Street Journal, Forbes, Washington Post, NPR, Bloomberg Business, Al Jazeera and Nasdaq
• Collaborate with regional, national and international business leaders
• Help you connect across disciplines throughout UB and with visiting scholars to gain exposure to a wide range of research paradigms
• Guide you in the exploration of high-impact research, positioning you for publication in leading academic journals
• Publish in and serve on editorial boards for  leading academic journals

Research Focus Areas

Kamer Toker-Yildiz, PhD ’14

Marketing Department School of Management University at Buffalo 215 Jacobs Management Center Buffalo, NY 14260-4000

Tel:  716-645-3261 Fax: 716-645-3499

To speak to a faculty member directly, contact Indranil Goswami, PhD , assistant professor of marketing.

Take an In-Depth Look at our Program

• 9/19/23 Curriculum
• 6/8/23 Faculty
• 12/8/21 Alumni
• 9/5/24 Current PhD Students

Enrollment Statistics

If you experience difficulty in accessing the content on the linked website, an alternative means of access to the information will be provided. For assistance, contact the Office of Institutional Analysis via email at [email protected] or at 716-645-2791.

PhD in Marketing

Open any basic Marketing textbook, and you will notice that the material is organized around the ingredients of the “Marketing Mix”, or the 4Ps – the Product , its Price , the Place (channels of distribution) and Promotion . This organizing framework was invented at the University of Minnesota, by then doctoral student Gene McCarthy in the 1960s, which is roughly when the first behavioral lab featuring a one-way mirror was built in a Business School, at the University of Minnesota!

About the Program

Welcome Video

Learn about unique aspects of the Carlson School's Marketing PhD program in this welcome introduction from former PhD Coordinator and current Department Chair Prof. Akshay Rao.

The scholarly reputation of the department has historically been among the highest in the discipline. 

The nationally-renowned marketing faculty represents a diverse set of research interests ranging from consumer behavior, quantitative modeling to marketing strategy.

The program is structured flexibly. You'll develop an individualized program of study with a common orientation regarding methods and issues. There are also opportunities for specialized study in either a behavioral or quantitative track.

You'll develop conceptual, analytical, and research skills that are blended with knowledge of marketing phenomena through structured courses, doctoral seminars, and individual projects in marketing and related social sciences.

Get to know current students in the PhD Marketing program. 

Learn about their educational background, expertise, and research interests. 

Institute for Research in Marketing

The Institute for Research in Marketing (IRM) connects you to the local business community, and provides access to data and funding opportunities for your research. 

One of the oldest Marketing PhD programs in the country, our alums have gone on to distinguished academic careers at various illustrious Business schools. Several have served as editors of top-flight Marketing journals, and have published highly impactful research in the finest journals in the field. 

Our PhD program is key to the research enterprise in the department, because students learn from our faculty, contribute to their research program, and go on to become ambassadors of our research tradition.

Alumni Perspectives

Raghunath Singh Rao

"It has been over 15 years since I graduated from Carlson’s Marketing PhD Program. However, the memory of the time spent there and the intellectual joy of being surrounded by some of the finest minds is still very vivid. I got the best training you can hope for (my Microeconomics professor, Leo Hurwicz, turned out to be a Nobel Prize winner!) through rigorous coursework in Economics, Statistics, and, of course, from the enormously talented marketing faculty at Carlson. The marketing faculty at Carlson was eclectic, productive, and very supportive of Ph.D. students. Their doors were always open for us, and they treated us more like colleagues than students: I have formed life-long bonds with Carlson faculty and my peers, published with them, and continue working with many of them. It remains an inspirational place with warmth and extraordinary intellectual vibrancy. Carlson School at the University of Minnesota is the best place in the world to get your PhD, and I feel fortunate to have spent my PhD journey there!”

Professor, Director PhD Program in Marketing McCombs School of Business at The University of Texas at Austin 512-232-3748 

More about Raghu Rao

Lan Nguyen Chaplin

"The training I received in the Ph.D. program at the Carlson School of Management laid the foundation for me to conduct rigorous research while also honoring my values like making time for family, kindness and generosity . The faculty challenged me in ways I didn’t even think was possible but I always felt supported because they mentored with kindness and were very generous when it came to sharing their time, expertise and network. After 20 years as a professor, I can still say that some of my proudest discoveries of who I am and what I’m capable of are from when I was a doctoral student. That’s how much of an impact the marketing faculty had on me personally and professionally."

Professor, Department of Integrated Marketing Communications Northwestern University

More about Lan Nguyen Chaplin

Maria Rodas

“My experience at the Carlson School of Management was transformative. The program honed my ability to critically evaluate and create knowledge, a skill I value immensely. The relationships I forged with esteemed scholars in the field were invaluable, shaping my research approach and influencing my career. Carlson's rigor and mentorship continue to enrich my contributions to marketing research.”

Assistant Professor of Marketing Gies College of Business, University of Illinois at Urbana-Champaign

More about Maria Rodas

Get in touch

PhD Coordinator

612-626-6965 | [email protected]

Department Chair

612-624-8049 | [email protected]

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PhD in Marketing

The Department of Marketing and Logistics has achieved national and international distinction by advancing high-quality, theory-driven, systematic and empirical scholarship in the priority areas of consumer behavior and quantitative modeling of marketing phenomena.

We welcome students with outstanding academic accomplishments who seek to make a contribution to the theory and practice of marketing. While prior business training and experience are a plus, students with expertise in a basic discipline outside of business can bring a fresh perspective to marketing problems. Therefore, we accept students with backgrounds in economics, statistics and psychology, as well as individuals with formal business training and experience. Earning a PhD degree should correspond with a lifelong commitment to continued growth and excellence in all aspects of scholarly activity which include research, teaching and professional service. The faculty and the department culture promote this commitment in every student who graduates from the doctoral program. As a result, we have a large group of graduates who have published successfully in the top journals of the field and are widely recognized as eminent scholars.

Why a PhD in Marketing?

A PhD is the beginning of a lifelong journey of learning. It helps you develop a rigorous way of thinking about theoretical problems. You will learn to conceptualize abstract information, critique and synthesize what you learn, develop a comprehensive understanding of issues pertinent to marketing,\ and integrate that knowledge into areas of cutting-edge research. While the focus of a master’s program is in solving practical problems faced by one company at one point in time, a doctoral program trains you to think about problems faced in marketing by several companies across time horizons. The PhD program also instills in you the ability to enjoy and pursue learning as career goals.

Why Fisher?

Students tell us their choice of a PhD program is generally based on:

• The quality of graduate faculty in the department
• The success of students who graduated from the department
• The overall university environment

Current PhD Students

Our current PhD students are listed below, as well as links to their biographies:

• Isabella Bunosso
• Zijing Zhang
• Cory Haltman
• Stephanie Flout

You can explore the full list of our faculty, staff and PhD members using the Fisher Directory tool .

Objectives and Milestones

Visit the Objectives and Milestones  page to read more about the trajectory of our program and the milestones that our students experience.

Marketing PhD Alumni

Visit our Alumni page to view more information on our recent alumni and read their testimonies.

Contact a Marketing Faculty Advisor

Rebecca Walker Reczek Berry Chair of New Technologies in Marketing Professor of Marketing

506A Fisher Hall 2100 Neil Avenue Columbus, OH 43210

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California State University, Sacramento

Graduate recruitment and admissions coordinator.

Apply now Job no: 542486 Work type: Staff Location: Sacramento Categories: Unit 4 - APC - Academic Professionals of California, Temporary, Full Time, Student Services

Working Title: Graduate Recruitment and Admissions Coordinator

Classification Title: Student Services Professional III

Position Details  

Emergency Hire - Temporary position lasting at most 60 days with an option of being extended to 120 days.

Position Summary

The Graduate Recruitment and Admissions Coordinator works in the College of Business (COB) under the Executive Director of Graduate Programs (EDGP). The incumbent reports directly to the EDGP with the focus on graduate programs. Graduate Programs and business needs are subject to change; therefore, programs assigned to this program may vary from time to time.

The Graduate Recruitment and Admissions Coordinator is responsible for the analysis and daily operations of the recruitment and admission processes, management and implementation of recruiting and outreach events, outreach to on and off campus partners, data collection through a variety of sources, and preparation of reports that document, analyze and measure the impact of recruiting and admission strategies in all graduate programs. The Graduate Recruitment and Admissions Coordinator will participate in the development and implementation of COB policies and procedures, manage the team responsible for primary communication with prospective students and applicants, and will have direct contact with off-campus constituents. This position provides strategic outreach and recruiting efforts at the local, regional, national, and international level to promote the graduate programs and to increase enrollment in all graduate programs. This position creates a strategic recruitment plan and designs and implements student recruitment/program promotion and events.

FLSA :  Exempt

CSU Classification Salary Range : $5,276 - $7,517 per month  

Hiring Rate :  5,276

Salary Grade/Range :   1

Time Base : Full-time

Work Hours :  Monday - Friday, 8am - 5pm; occasional weekends and evenings

Department Information  

The California State University, Sacramento – College of Business (COB) develops engaged, responsible, and inclusive leaders that enrich communities around the world. The Faculty in the COB are committed to providing the highest quality of education and serving as resources to its students. Founded in 1947, the COB offers four graduate degrees and one undergraduate degree. The COB has been accredited by the Association to Advance Collegiate Schools of Business (AACSB), the world leader in business school accreditation and a hallmark of excellence achieved by only 5% of colleges worldwide, since 1963. The COB is located in California’s vibrant capital city, Sacramento.

For more information on the college of business Administration, please visit: http://www.csus.edu/cob/

Minimum Qualifications  

Knowledge and Abilities: Thorough knowledge of the principles of individual and group behavior. General knowledge of the principles, practices and trends of the Student Services field as well as general knowledge of the policies, procedures and practices of the program area to which assigned; general knowledge of individual counseling techniques; general knowledge, or the ability to rapidly acquire such knowledge, of the organizational procedures and activities of the specific campus to which the position is assigned. Working knowledge of student services programs outside the program to which immediately assigned.

Ability to analyze complex situations accurately and adopt effective courses of action; advise students individually and in groups on complex student‑related matters; determine appropriate courses of action and proper techniques to utilize while engaged with individuals in personal interactions of an argumentative or sensitive nature; interpret and evaluate descriptions and explanations of problems brought forward by individuals or student organizations, analyze and define the problem, draw valid conclusions and project consequences of various alternative courses of action; carry out a variety of professionally complex assignments without detailed instructions; and establish and maintain cooperative working relationships with a variety of individuals.

Experience: Possession of these knowledge and abilities is typically demonstrated through the equivalent of three years of progressively responsible professional student services work experience. One year in the program area to which assigned may be preferred but is not required.

A master’s degree in counseling, Clinical Psychology, Social Work, or a directly related field may be substituted for one year of experience. A doctorate degree and the appropriate internship or clinical training in counseling or guidance may be substituted for the three years of experience for positions with a major responsibility for professional career or personal counseling.

Education: Equivalent to graduation from a four-year college or university in a related field, including or supplemented by upper division or graduate course work in counseling techniques, interviewing, and conflict resolution where such are job-related.

Required Qualifications  

Experience:

• Experience in outreach, recruitment, marketing or public relations.
• Experience in analyzing student information and making recommendations

Knowledge, Skills, Abilities

• Ability to apply high degree of judgement, persuasiveness, imagination, professional skills, and knowledge in graduate student recruitment and admissions, as well as a general understanding of the interrelationships and the need for coordinated action within the total Student Services program.
• Understands outreach, recruiting and admission needs/trends, and develops approaches for possible implementation to meet these needs.
• Knowledge of basic academic advising procedures, activities and organizational structures of a university or similar organizations.
• Excellent written and oral communication skills; ability to deliver a variety of presentations in small and large group environments.
• Strong interpersonal skills and the ability to initiate and manage relationships with internal and external stakeholders.
• Ability to perform data collection, online surveys, analysis and report writing.
• Skills in program management.
• Ability to make decisions in individual cases to resolve problems where guidelines and precedents do not exist; independently determine approaches and techniques to utilize in advisement situations, and within established parameters, independently determine services and other resources to be provided individuals or groups of clients; and recommend changes on varied matters both within and outside the area of specific assignment.
• Expertise in use of Microsoft Office Suite and web-based programs and software and working knowledge of professional networking sites such as LinkedIn and Facebook.
• Ability to act independently, maintain confidentiality, and work effectively with diverse individuals and groups.
• Skills in sensitivity to the needs of the individuals and of the groups contacted; insight and a sound understanding of some of the cause-and-effect relationships that exist in a university or similar organization.
• Ability to adjust approaches and techniques in the face of unpredictable responses and rapidly changing circumstances.
• Experience with event planning and management.  

- Ability to pass background check.

Preferred Qualifications  

• A master’s degree in business, Counseling, Clinical Psychology or a job‑related field
• Experience reviewing student applications and providing advising to prospective students.
• Experience coordinating and conducting student outreach and recruitment events.
• Prior experience with Customer Relations Management (CRM) systems such as Common Management Systems (CMS, Salesforce/Radius by Campus Management or similar).
• Experience or familiarity with University academic and computing environments, e.g. Financials, Human Resources, Student records, and CMS.
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“As California’s capital university, we transform lives by preparing students to lead, serve, and succeed. Sacramento State will be a welcoming, caring, and inclusive leader in education, innovation, and engagement.” As the regional hub of higher education, Sacramento State is dedicated to learning and student success ; teaching, research, scholarship and creative activity ; justice, diversity, equity and inclusion ; resource development and sustainability ; dedicated community engagement , and wellness and safety .

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14 sets of twins and one set of triplets graduate from the same high school class

The  graduating class  at this Florida high school will make you do a double — and triple — take.

Fourteen sets of  twins  and one set of triplets gradua t ed June 5 from Cooper City High School in Cooper City, Florida, about 40 minutes outside of Miami.

The group comprised about 6% of the 543 graduates.

“It was very special as they would come across the stage; I would shake their hand and give one a diploma, and then the second one would come over to do the same thing,” Vera Perkovic, the school’s principal, tells TODAY.com.

“It kind of just symbolized they’re their own person, but also, they have been together all these years as twins,” she adds.

Cooper City High School Principal Vera Perkovic referenced the twins and triplets in the class during her speech at graduation.Courtesy Broward County Public Schools

Among the graduates are two sets of identical twins and 12 sets of fraternal twins,  NBC 6, our South Florida station, reported .

Gabrielle and Jocelyn Reed are one such set of identical twins.

“It was a great moment. It was also just bizarre because you raise twins, and everything is two at once,” Gabrielle and Jocelyn’s father, Aaron Reed, tells TODAY.com. “So, on some levels, it was twice as exciting, but it was also twice as chaotic and overwhelming.”

The sisters have attended school together since pre-K. Come August, they will go their separate ways for college.

Gabrielle is headed to Cornell University, while Jocelyn will attend Washington University in St. Louis, Missouri.

“I’m just really excited to go somewhere separate and be on my own,” Gabrielle says. “Everywhere I go, I’m lumped together with her and not really seen as my own person, so I’m really excited to be able to have my own experiences.”

As the editor of Cooper City High School’s yearbook, Jocelyn was always aware of the number of twins in her class, but it wasn’t until the group was in a room together that she realized just how special it is to have that many multiples.

“When you’re a twin, people treat you as a spectacle,” Jocelyn said. “So, it was crazy to see that it’s so common and that there are so many people that are also twins.”

Cooper City High School’s class of 2024 graduated June 5 at Nova Southeastern University in Fort Lauderdale, Florida.Vera Perkovic / Courtesy Broward County Public Schools

Broward County Public Schools believes the graduates have set a county record as most sets of twins to simultaneously graduate from one school.

Some of the students even created a slogan to commemorate their unique graduating class: “Twice as nice and triple the fun.”

Amanda is an editorial intern at TODAY.com and was born and raised in Miami, Florida.

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Cape Elizabeth graduate catching on with UMaine football team

Nick Laughlin is among team's top receivers through two games.

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UMaine receiver Nick Laughlin, left, makes a catch over Colgate defender Josh Stinespring during a season-opening win on Aug. 30. Anna Chadwick/Morning Sentinel

It’s only a two-game sample size, but Cape Elizabeth’s Nick Laughlin is quickly making a name for himself on the University of Maine football team’s offense.

Through two games, Laughlin is second on the Black Bears in receptions (six) and receiving yards (72), behind senior Montigo Moss in both categories.

A redshirt freshman, the 5-foot-10, 200-pound Laughlin said he entered the preseason looking to make an impact on special teams, but he has worked his way into reps with the first and second offensive units.

“I took advantage of the opportunity I’ve been getting in practice, and I think that just boosted me up, getting reps with the 1s and 2s,” said Laughlin, who was a finalist for the Fitzpatrick Trophy as the state’s top high school player as a senior at Cape Elizabeth in 2022.

Laughlin had three catches in each of Maine’s first two games. His 21-yard reception in the second quarter of a season-opening 17-14 win over Colgate set Maine up for its first touchdown of the season. On 1st-and-10 from the Colgate 26, Laughlin ran a deep route and jumped over a defender to make the catch.

“I saw the safety inside and broke it out and just went up and grabbed it over him. It was a cool experience for me in my first game. It got loud. We scored a touchdown at the end of that drive, which got the boys going,” Laughlin said. Advertisement

Two plays later, quarterback Carter Peevy ran in for the touchdown.

“Nick Laughlin had a big-time play in the red zone. I’m really proud of him,” Peevy said after the game. “He’s a young guy, but he’s going to be a big part of what we do. A really good player. He’s got so much more to grow, but he’s already good.”

In the week leading up to the season opener, Laughlin knew his opportunity could come because senior Joe Gillette had a leg injury and was unable to practice. When the game-time decision to sit Gillette was made, Laughlin was ready.

“I think all QBs trust all the receivers, even me. They brought me in as a redshirt freshman. I feel like we’re really close and trust each other,” Laughlin said.

Maine (1-1) hosts Monmouth (0-2) at 3:30 p.m. Saturday in its first Coastal Athletic Association game of the season.

IT STANDS TO REASON that the UMaine women’s soccer team has the most Maine natives in Division I, with six Mainers on the roster. The team with the second-most Mainers is America East rival Bryant. The Bulldogs have five Mainers, and each is a key contributor. Advertisement

Midfielder Hailey Koons, a senior from Standish, is second on the Bulldogs in scoring with a goal and two assists. Yarmouth’s Ava Feeley, who transferred to Bryant after spending her freshman year at Boston College, has a goal and an assist. Ali Mokriski of Scarborough and Carly Warn of Winslow each have a goal. Emily Supple, a midfielder from Cape Elizabeth, started Bryant’s first seven games and has an assist.

The Bulldogs are coached by Andy Biggs, who coached the men’s soccer team at the University of New England from 2006-10. Bryant entered Thursday’s game against Rhode Island with a 2-4-1 record. The Bulldogs are scheduled to host Maine in an America East game on Oct. 6.

THE HOCKEY EAST PRESEASON media poll for men’s hockey is out, and coming off its best season in a dozen years, Maine is expected to contend again.

The Black Bears ranked third in the poll with 125 points, behind defending champion Boston College, which got 14 of 15 first-place votes, and Boston University, which got one first-place vote.

Maine went 23-12-2 last season, finishing third in Hockey East in the regular season and reaching the NCAA tournament for the first time since 2012. The Black Bears fell to Cornell, 3-1, in the opening round of the NCAA tournament.  The Black Bears were ranked No. 10 in the final USCHO.com poll of the 2023-24 season.

Sophomore wing Josh Nadeau, who was second on the team in scoring last season with 18 goals and 27 assists in 37 games, was the lone player selected to the preseason all-conference team who does not play for either BC or BU. The Black Bears open the season at Alfond Arena on Oct. 5 against American International. Advertisement

WITH THE START of the New England Small College Athletic Conference football season Saturday, each of Maine’s Division III football programs will be underway.

All three of Maine’s NESCAC members open the season on the road. Bates is at Amherst, Colby is at Trinity, and Bowdoin opens at Tufts.

After starting the season with a 30-24 overtime loss at Coast Guard, the University of New England is on the road again for a game at Worcester Polytechnic Institute. Husson will look to build on a season-opening 56-14 win over Framingham State with a home game against Springfield.

Maine Maritime played its first varsity game since 2019 – a 62-6 loss to Hartwick. The Mariners continue their rebuild this week at Nichols. It’s the second of three varsity games and two junior varsity contests the team has scheduled this season.

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Forward Thinking Experts

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Welcome to Forward Thinking Experts, a podcast bringing guests together to share their expertise and advice on navigating business and education in a technology-driven world. From entrepreneurs to vendors, higher education to corporate leaders, we’ll uncover their perspectives regarding the latest trends and technologies impacting your career or business. Got a question? Forward Thinking Experts answer!

053 Empowering Youth to Solve Global Challenges with Prashant Raizada

In this insightful episode of the Forward Thinking Podcast, we sit down with Prashant Raizada, the visionary behind Lumi—a groundbreaking initiative dedicated to empowering young people to tackle the world's most pressing global issues. Lumi equips students with the necessary skills to thrive in a rapidly changing world, disrupted by advancements in AI and other technologies. Prashant shares his journey as an entrepreneur in the education sector, detailing the challenges and setbacks he faced along the way. He emphasizes the importance of shifting educational focus from traditional assessments to skill development, particularly in building both technical and durable skills through project-based learning. Lumi's innovative platform offers quests and challenges that encourage students to develop critical thinking, problem-solving, and innovation skills. It also partners with organizations to solve real-world talent, innovation, and impact challenges. Prashant discusses the crucial role of AI education, stressing the importance of teaching young people about both its risks and benefits to prepare them for an uncertain future. This episode is packed with valuable insights on how education systems need to evolve to create more equitable and inclusive learning environments, and how Lumi is leading the charge in making this a reality. Key Discussion Points: Empowering Youth: How Lumi is enabling young people to engage with global problems and develop essential life skills. The Future of Education: The shift from assessment-based education to skills-based learning and the role of project-based learning. AI and Education: The importance of educating young people about AI, its potential, and its risks. Real-World Application: How Lumi partners with organizations to help them address challenges related to talent, innovation, and impact. Conscious Consumerism: Encouraging young people to make informed choices on issues like climate change and energy transition. Prashant asks, "What if every young person in the world could take part in solving the most important problems they see around them? Lumi is shifting the dial from assessment to skills in education." Be sure to listen to this inspiring episode to learn more about how Lumi is shaping the future of education and empowering the next generation of global problem-solvers! Learn more and connect with Prashant here: https://lumi.network https://www.linkedin.com/in/prashant-raizada/ https://www.linkedin.com/company/lumi-network/ https://www.youtube.com/@luminetwork https://www.facebook.com/NetworkLumi/ https://www.instagram.com/lumi.network/?hl=en https://x.com/networklumi?lang=en Keywords: #LUMI #edtech #education #skills #AI #entrepreneurship #projectbasedlearning #assessment #durable skills #technicalskills #datadriventhinking #criticalthinking #problemsolving #innovation

052 Mastering Sales and Email Deliverability with Namit Jindal

Thanks for tuning into this educational interview with Namit Jindal on the EdTech Speaks podcast! Namit, founder of Deliverability Ninja, discusses the importance of effective sales strategies and email deliverability for startups and small businesses. He emphasizes the need to focus on sales from the beginning and highlights the impact of email deliverability on open rates and replies. Namit explains the process of working with his company, which includes optimizing email deliverability, crafting compelling offers, and scraping email lists.  Here are a few takeaways from this episode:  Sales should be a priority from the beginning for startups and small businesses. Email deliverability plays a crucial role in open rates and replies. Crafting compelling offers and targeting the right audience are key to successful sales. Concise and targeted emails are more effective than lengthy ones. Understanding the capacity to handle sales meetings is important for sustainable growth. Entrepreneurs should prioritize revenue generation and adapt their offers based on customer feedback. Namit says, "Sales should be a priority from the beginning...crafting compelling offers and targeting the right audience." While wrapping up, he also emphasizes the importance of concise and targeted emails, as well as the need to understand the capacity of the business to handle sales meetings. Jindal concludes by encouraging entrepreneurs to prioritize revenue generation and to adapt their offers based on customer feedback. Learn more and connect with Namit here:  https://www.linkedin.com/in/thenamitj/ https://www.youtube.com/@deliverabilityninja www.deliverabilityninja.com   **Receive a 20% Discount when you mention the podcast**

051 Revolutionizing Reading with Stephanie Barber of Reading.com

Thanks for joining us during this episode of the EdTech Speaks podcast as we dive into the innovative world of Reading.com with Stephanie Barber and her play-based learning app. The app is designed as a co-play activity, with scripted lessons and interactive books. It is personalized for each child, and the program is structured and cumulative. The app also includes 60 decodable books that are introduced parallel to the lessons. The books hide the pictures until the child reads the text, encouraging them to use their decoding skills. The app is aimed at children aged 3 to 8. Discover how this groundbreaking app is changing the way parents and educators teach children to read, blending interactive technology with effective learning strategies. Stephanie shares insights on the app’s development, the importance of personalized learning, and her unique journey into the EdTech industry. Don't miss this enlightening conversation on empowering young readers and bridging educational gaps with cutting-edge digital tools. When talking about the app, Stephanie says, "Reading.com is a way to reach a lot of people and make a big impact in providing high-quality education to the masses." Learn more and connect with Stephanie here: https://www.instagram.com/_readingcom/ https://www.facebook.com/readingcom https://www.tiktok.com/@_readingcom https://www.youtube.com/channel/UCRELS3nDj7Pxvw9PSc9aeuA #onlinelearning #elearningtools #readingjourney #reading #learnerengagement #highered #edtech #education #technology #leadership #readingeducation #learningapps #literacy #earlylearning #digitaleducation

050 Increasing Access to Education through E-Learning with Annette Levesque

In this enlightening episode, we are joined by Annette Levesque, a pioneer in the e-learning space and author of "E-Learning Goal: The Ultimate Guide for Leaders." Annette shares her extensive experience in virtual education, emphasizing the importance of a human-centric approach to online learning. She discusses the need to enhance access to education and tailor learning experiences to meet diverse learner needs. Annette provides insights into the challenges of selecting and implementing e-learning tools, the impact of software upgrades on productivity, and the crucial role of effective communication and planning during these transitions. This conversation explores the significance of technology in education and the necessity of strategic planning and human engagement in online learning. Annette also addresses the limitations of AI in course development and the vital importance of human interaction and customization in fostering learner engagement. Takeaways and key topics: Increasing Access to Education: E-learning should focus on making education accessible to more people and offering varied learning experiences. Importance of Needs Assessments and Feedback: Conducting needs assessments and gathering user feedback are essential steps in selecting and implementing e-learning tools. Managing Software Upgrades: Software upgrades can affect productivity and require effective communication and planning. Human-Centric Design: Designing and delivering online learning experiences should be centered around human needs and interactions. Leadership in E-Learning: Leaders must ask the right questions and develop strategic plans for implementing technology in education. AI's Role in Education: While AI can assist in brainstorming and idea generation, it cannot replace the human element in course development and customization. Fostering Learner Engagement: Successful online learning hinges on human interaction and nurturing to foster engagement. Balancing Technology and Human Connection: Technology should enhance learning without replacing the personal touch and human connection vital to education. Annette said, "E-learning was never intended to replace classroom learning. Human interaction and nurturing are essential for fostering learner engagement in online education." Tune in to this episode for valuable insights and practical advice on enhancing online education and training systems from a true pioneer in the field. Learn more and connect with Annette here: https://annettelevesque.com https://www.linkedin.com/in/annettelevesquehttps://twitter.com/annettelevesqu_https://www.youtube.com/@AnnetteLevesque.educationhttps://www.facebook.com/annettelevesque.educationhttps://www.instagram.com/annettelevesque.educationhttps://www.tiktok.com/@annette.levesquehttps://www.threads.net/@annettelevesque.education  #onlinelearning #elearningtools #strategicplanning #AI #learnerengagement #highered #edtech #education #technology #leadership

049 Terawatt Offers Affordable HR with Francie Jain

Welcome back to the EdTech Speaks podcast where this episode dives into Terawatt, a groundbreaking B2B marketplace reshaping the coaching landscape by making it more affordable and accessible through group coaching. Francie Jain introduces us to this concept of recruiting and vetting expert coaches, then offering services to multiple individuals, allowing costs to be shared among them. This approach fosters cultural adaptation and change within organizations while covering a wide range of coaching topics from leadership and feedback to negotiation and speaking skills. The emphasis on customization ensures relevance and effectiveness in training. We explore the crucial role of effective communication in teams and organizations, underscoring how coaching can enhance understanding and goal achievement. Francie says, "The more you understand about yourself and the more that you're able to connect with other people, great things happen." Join us as we unravel the journey of creating a marketplace for coaching services, empowering individuals in navigating career transitions and realizing their full potential. Learn more and connect with Francie here: https://terawatt.co/https://www.linkedin.com/company/terawattgroups/https://www.instagram.com/terawattgroups/https://www.youtube.com/channel/UCY2GkgkYtJT1AdULC6To03A

048 Training Transformation: Making Learning Stick with Chris Fenning

Have you heard the term, "make it stick?" Join me for an interesting conversation as I interview Chris Fenning on the EdTech Speaks podcast. Chris discusses his book '39 Ways to Make Training Stick' and the importance of making training memorable and effective. Chris makes it easier for us to communicate at work, helping experts talk to non-experts, teams talk to executives, and much more. Chris's practical methods are used in organizations like Google and NATO, and have appeared in the Harvard Business Review. He is also the author of multiple award-winning books on communication and training that have been translated into 15 languages. In the interview, he shares his background in communication and training, as well as the inspiration behind writing the book. Chris emphasizes the need for practical, how-to guides that provide actionable steps for trainers and educators. He also highlights the challenge of training retention and the forgetting curve, and how organizations can support behavior change. He focuses on the importance of making training stick and providing ongoing support for learners. Chris emphasized the need for practical and applicable training methods that can be used in any industry or culture. He also discussed the power of gamification in learning and highlighted the success of Duolingo as an example. Chris shared various low-cost or no-cost methods for reinforcing training, such as email tip series, quiz series, and challenges. He emphasized the role of companies in providing support and reinforcement for training to ensure its effectiveness. Here are some key takeaways: Training often doesn't stick, and there is a need for effective methods to make it memorable and impactful. Practical, how-to guides are valuable resources for trainers and educators, providing actionable steps and examples. The forgetting curve shows that a significant amount of training is forgotten within a short period of time. Businesses now have access to affordable training through online platforms, but the challenge remains in making the training stick. Organizations have a duty to support behavior change and provide tools for managers to help their teams. Different delivery methods, such as live events, online follow-ups, and self-paced activities, can be used to reinforce training. Making training timeless and adaptable to different situations is crucial for long-term effectiveness. The book '39 Ways to Make Training Stick' provides practical methods and examples to help trainers and educators improve training retention. Practical and applicable training methods are essential for making training stick. Gamification can be a powerful tool for engaging learners and reinforcing learning. Low-cost or no-cost methods, such as email tip series and quiz series, can be used to provide ongoing support and reinforcement for training. Companies need to recognize the importance of supporting employees after training to ensure the long-term value of training. Learn more and connect with Chris here: www.chrisfenning.com https://www.linkedin.com/in/chris-fenning/ https://twitter.com/CMFenning

047 Unpacking the Evolution of Instructional Design with Jeremy Hopper

In this week's episode of the EdTech Speaks podcast, Dr. Sher Downing interviews one of our own team members, Jeremy Hopper, Senior Director of Learning Solutions at Downing EdTech. Throughout the conversation, Jeremy shares about his journey in the field of instructional design and its evolution over the years, as the challenges arose from moving to virtual content and the importance of the user experience in online courses. Jeremy shares his experience working in both higher education and the private sector, highlighting the different roles and responsibilities of instructional designers in different contexts. Discussions lead to the transition and impact of the pandemic on the shift to hybrid learning and the use of technology in instructional design. They conclude with a discussion on the future of learning experience and the importance of continuous learning and intentional design. Takeaways: Instructional design has evolved over the years and now encompasses various roles and responsibilities, including instructional development, training, writing, and technology integration. The COVID-19 pandemic has accelerated the shift to online and hybrid learning, highlighting the value and benefits of online education. Instructional designers need to stay updated with emerging trends and technologies, such as AI, AR/VR, adaptive learning, and media development, to create engaging and effective learning experiences. The future of learning experience lies in personalization, cultural relevance, and catering to different learner preferences and needs. Visual design, interactive content, and microlearning are key elements in creating engaging and consumable learning experiences. Curiosity, continuous learning, and intentional design are essential for instructional designers to stay innovative and deliver high-quality educational content. On the topic of Instructional Design evolution, Jeremy says, "A lot of businesses can just take what they have now and put it up online and sell it, but that doesn't mean people are going to engage with it or resonate with it. Instructional designers are having to transition to learning experience designers. So in the past, it was very much instructional design. It's just taking the instructions, designing them, putting them up. You're just designing the educational process. Now we're designing the educational experience where we want students to really engage with the material. We want the material to resonate with them. We want to shape how they're experiencing everything." Learn more and connect with Jeremy here: Jeremy Hopper, Sr Director of Learning Solutions Downing EdTech Consulting https://www.linkedin.com/in/jeremy-hopper-989b2194/ https://jeremymhopper.wixsite.com/designportfolio https://www.downingedtechconsulting.com/

046 Revolutionizing Education Marketing with Xenia Muether

Welcome to the EdTech Speaks podcast where today's guest, Xenia Muether, shares her journey as the founder of Pink Orange, an agency with a mission to revolutionize education marketing. Xenia is the Founder, CEO and Startup mentor who focuses on targeted and customized strategies for clients. Xenia, a digital native, draws from her extensive experience in the education marketing space, having collaborated with over 100 countries across 6 continents. Tune in to discover how Xenia and her London-based, globally remote team create culturally aware and innovative education marketing campaigns, helping companies establish a strong global presence. Learn why Xenia is passionate about helping educational institutions find their unique voice in the marketplace and use it to their advantage. During our interview, she discusses the shift towards a conscious, values-based approach in the industry. Her recommendation is to automate everything you can. Xenia cleverly says, "Resilience is key! There have been plenty of times in my entrepreneurial journey when I was really close to giving up. Building a business is hard but if it's something you love doing, it's worth pushing through those hard times." Learn more and connect with Xenia here: www.pink-orange.co.uk https://www.linkedin.com/in/xenia-muether-education-marketing-agency-consulting-advertising-edtech/ Ad account audit: https://pink-orange.co.uk/ad-account-audit 30-minute ThinkTank session: https://www.pink-orange.co.uk/office-hours  Resources page: https://www.pink-orange.co.uk/resources  Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.

Ratings & Reviews

Insightful & inspired.

Rebel Molitas

No matter where you are in your EdTech journey- from experienced practitioners to curious bystanders- there’s some great waiting for you here!

Wide ranging and insightful

Sher has a superb variety of guests, each able to speak to and share unique points of view on the ed tech space. I've enjoyed the conversations posted so far and am looking forward to more!

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• Creator Sher Downing, PhD
• Years Active 2020 - 2024
• Episodes 55
• Rating Clean
• Copyright © Sher Downing, PhD
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• Chile (Español)
• Colombia (Español)
• Costa Rica (Español)
• República Dominicana
• Ecuador (Español)
• El Salvador (Español)
• Guatemala (Español)
• Honduras (Español)
• Nicaragua (Español)
• Paraguay (Español)
• St. Kitts and Nevis
• Saint Lucia
• St. Vincent and The Grenadines
• Trinidad and Tobago
• Turks and Caicos
• Uruguay (English)
• Venezuela (Español)

The United States and Canada

• Canada (English)
• Canada (Français)
• United States
• Estados Unidos (Español México)
• الولايات المتحدة
• États-Unis (Français France)
• Estados Unidos (Português Brasil)
• 美國 (繁體中文台灣)