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The Animal Welfare & Ethology Research (AWER) Lab at The Ohio State University is seeking a graduate student to pursue an MS in Animal Science with an emphasis on animal behavior and welfare based in Columbus, OH. The program deadline is: Sep 15, 2024 (international) or Nov 1, 2024 (domestic). Click here for more information.

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  • [News] IBM Reportedly Confirms Closure of China R&D Division, Impacting Over 1,000 Employees

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IBM, following the closure of its China Research Laboratory earlier this year, is now facing fresh reports of layoffs in the region. According to Chinese media Jiemian News , over 1,000 employees across Beijing, Shanghai, Dalian, and other locations have recently had their access to IBM’s research and testing systems revoked. Affected staff have been notified to attend an online meeting on August 26.

Jiemian News reported on the 24th that several IBM China employees confirmed the access revocations occurred the previous evening. A lab technician noted that there were no prior warnings, with employees continuing their regular work hours—even working overtime—until the sudden access shutdown. Those impacted have been removed from the company’s product group chats and are unable to access the internal network via VPN, although they still have email access.

The affected employees are primarily from IBMV, which is under the IBM China Development Center and IBM China Systems Center, focusing on research and testing. The revocations span multiple cities, involving over 1,000 staff.

Jiemian News reached out to IBM China for comment, but no response had been received at the time of publication.

IBM has undergone several rounds of layoffs globally in the past two years. In January 2023, the company announced 3,900 job cuts, and later that year, it paused hiring while planning to replace nearly 8,000 roles with AI. Reports from March indicated some departments faced cuts as high as 80%.

IBM China has also seen layoffs over the past year. An internal employee noted that a product line at the China Development Center was axed last year, and some workers reported receiving layoff notices in March, with their departures finalized by late July.

In addition to the changes at IBM China, the Central News Agency reported that China’s economy is currently in a downturn. Earlier, online rumors suggested that Microsoft would close all of its physical stores across China starting July 1, leaving only its official online store and JD.com flagship store. A Microsoft spokesperson confirmed to the media that the company has decided to streamline its sales channels in China, and customers can still purchase products and access services through retail partners and the official website.

According to the latest report from China’s Yicai , IBM has confirmed it will completely shut down its R&D division in China, impacting over 1,000 employees. While IBM’s primary clients in the region have historically been large state-owned enterprises in critical sectors like finance and energy, the company now plans to shift its focus to serving private enterprises in China and select multinational companies operating there.

(Photo credit: IBM)

Please note that this article cites information from Jiemian News ,  Yicai   and Central News Agency .

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Research Lab Specialist Inter

How to apply.

  • A cover letter outlining your goals, accomplishments, and your interest in our lab, our work, and the position. Please include how your goals can be realized by your stint in our lab.  
  • An up-to-date Curriculum Vitae.
  • Name and contact information of at least three referees who are familiar with your work and can speak about your qualifications for this position.

Job Summary

The laboratory of Dr. Sethu Pitchiaya at the University of Michigan seeks to hire an enthusiastic scientist. The prospective candidate will work on exciting projects that interrogate mammalian stress response mechanisms in physiology and pathology and will manage laboratory operations. To address pressing questions in stress biology, we probe a variety of in vitro  systems, in vivo models and mammalian tissues using an arsenal of contemporary technologies, including super-resolution imaging, single-cell sequencing, and spatial omics. More information about the lab can be found in https://sethupitchiaya.org/ . 

Responsibilities*

Successful candidates will work with an interdisciplinary and dynamic group of scientists and clinicians and have the unique opportunity to work on projects that span basic and translational sciences. Candidates are expected to contribute to projects both intellectually and technically, mentor junior researchers and collaborate within and outside of the lab. In addition, candidates are expected to be responsible for day-to-day operations of the lab, including placing and managing lab orders, maintaining lab inventory, being responsible for lab safety and serving as core personnel for lab equipment and reagents. An ideal candidate will be a responsible, organized, and collaborative individual, who embraces diverse ideologies in science and otherwise. Candidates will be provided with the opportunity to present their work at national and international meetings and participate in grant and manuscript writing. Overall, we will work with the candidate and equip them with the adequate expertise that will pave the way for a successful career in the academia or the industry.

Required Qualifications*

     Intermediate :

  • A PhD in biomedical sciences.
  • At least 4 years of postdoctoral experience in molecular biology, cell biology, biochemistry, biophysics or related fields.
  • Extensive background in epigenetics, RNA biology, condensate biology, cancer biology, andrology, neurodegeneration, protein biochemistry or related areas.      
  • A track record of high-quality research demonstrated by publications.
  • Effective oral and written communication skills.

     Associate :

  • Master's degree in biomedical sciences, or equivalent combination of education and experience.
  • At least 1 year of research experience in molecular biology, cell biology, biochemistry, biophysics or related fields.  

Desired Qualifications*

  • Experience in lab management. 
  • Experience in nucleic acids biochemistry, single-molecule microscopy, super-resolution imaging, epigenomics, transcriptomics, proteomics, and single-cell omics.

Work Locations

The Pitchiaya lab is located at the vibrant North Campus Research Complex (NCRC), University of Michigan, Ann Arbor. The NCRC houses diverse laboratories, research cores, and units promoting commercial advancements of ideas, with the added perk of ample parking space and accessible public transport. The city of Ann Arbor has been rated as one of the best cities to live in America. The city and the state of Michigan overall have abundant opportunities for leisure activities for people of all ages ( https://www.michigan.org/ ). 

Modes of Work

Positions that are eligible for hybrid or mobile/remote work mode are at the discretion of the hiring department. Work agreements are reviewed annually at a minimum and are subject to change at any time, and for any reason, throughout the course of employment. Learn more about the work modes .

Underfill Statement

This position may be underfilled at a lower classification depending on the qualifications of the selected candidate.

Background Screening

Michigan Medicine conducts background screening and pre-employment drug testing on job candidates upon acceptance of a contingent job offer and may use a third party administrator to conduct background screenings.  Background screenings are performed in compliance with the Fair Credit Report Act. Pre-employment drug testing applies to all selected candidates, including new or additional faculty and staff appointments, as well as transfers from other U-M campuses.

Application Deadline

Job openings are posted for a minimum of seven calendar days.  The review and selection process may begin as early as the eighth day after posting. This opening may be removed from posting boards and filled anytime after the minimum posting period has ended.

U-M EEO/AA Statement

The University of Michigan is an equal opportunity/affirmative action employer.

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LAB RESEARCH ANALYST I

Durham, NC, US, 27710

School of Medicine

Established in 1930, Duke University School of Medicine is the youngest of the nation's top medical schools. Ranked sixth among medical schools in the nation, the School takes pride in being an inclusive community of outstanding learners, investigators, clinicians, and staff where interdisciplinary collaboration is embraced and great ideas accelerate translation of fundamental scientific discoveries to improve human health locally and around the globe. Composed of more than 2,600 faculty physicians and researchers, nearly 2,000 students, and more than 6,200 staff, the Duke University School of Medicine along with the Duke University School of Nursing, and Duke University Health System comprise Duke Health, a world-class academic medical center. The Health System encompasses Duke University Hospital, Duke Regional Hospital, Duke Raleigh Hospital, Duke Health Integrated Practice, Duke Primary Care, Duke Home Care and Hospice, Duke Health and Wellness, and multiple affiliations.

Occupational Summary 

Under the direction of the principal investigator will be expected to assist with various projects in the lab through conducting fundamental gene and protein expression analysis, cell culture, tissue collection, immunochemistry, immunofluorescence, microscopy, and tissue morphometric analysis. Responsible setting up, conducting, and assisting in mouse surgeries and physiology experiments. Responsible for maintenance of laboratory equipment, training of lab personnel for fundamental skills needed to perform various projects, and cleanliness of the lab. In support of various projects expected to conduct data quantification and preparation of, graphs, charts, and figures for scientific publication. 

Expected to maintain database for raw data and organize/prepare data for analysis by the principal investigator. Assist with performing small and short-term basic experiments and completing individual parts of an overall large experiment/project. Responsible for the maintenance, management of associated paperwork, and ordering of sufficient inventory of material, supplies, and equipment for performance of duties and laboratory projects. Responsible for awareness and implementation of laboratory safety procedures along with the making of; stock solutions, culture media, chemicals, and reagents. Will assist with mouse colony management including breeding, genotyping, organization of multiple transgenic mouse colonies with appropriate software, and maintaining mice for experiments. Previous experience particularly with mice preferred. Previous experience with/or willingness to learn muscle physiology desired. Ability to work in a department and lab team and environment with a diverse group of personnel is essential. 

Typical Assignments and Responsibilities (see percentages below) 

In accordance with broadly outlined objectives, requirements, and approaches, will set-up and conduct technical procedures, non-routine and complex in nature. Sets up and operates state-of-the-art equipment or instruments. With latitude for modifying methods and techniques, will analyze data, prepare reports, present data at laboratory meetings, ensure appropriate documentation of work and experiments, and make recommendations. Directly report to the principal investigator through scheduled mandatory meetings. Will be responsible for ordering laboratory supplies and interacting with vendors. Will organize and manage mouse colonies. Will work with computers, scientific software, Excel, Word, etc. 

ESSENTIAL TASKS 

40% Mouse surgeries, physiology, microscopy, gene expression, cell transplants, cell culture, and cell signaling analysis. Work in an independent manner with minimal supervision, to set-up and perform standard mouse experiments such as tissue injuries, injections, muscle physiology, cell engraftments, radiation treatments, muscle physiology, and gene expression analysis. Perform or assist with tissue sectioning, immunofluorescence, immunochemistry, cell culture, and other cell biological and physiological experiments. 

30%Research Analysis, Presentation, Searches. Analyze and present findings to PIand in laboratory meetings. Develop graphs, charts, and figures for scientific publication. Design research projects or subprojects, assist with grant proposal writing, draft animal, transgenic breeding, or related regulatory protocols following specified formats. Prepare written reports, contribute to the design and interpretation of research results, and assist with the final writing of research publications to meet the expectations of co-authorship of scientific publications. 

20% General laboratory maintenance. Order supplies and work closely with departmental administrative office staff on purchasing and account issues. Prepare common reagents, train other laboratory workers, graduate students, and postdoctoral fellows in fundamental laboratory techniques and equipment use. Provide support and technical assistance on experimental problems that may arise during their experiments. Maintain functionality of lab equipment, as well as the overall organization of the lab, and comply with all institutional laboratory safety procedures. Maintain careful laboratory notebooks, organize raw data, analyze data, and assist with the implementation of new protocols. Interviews and trains laboratory personnel and rotating graduate students on laboratory and departmental-shared equipment and laboratory procedures. May supervise and evaluate the work of other laboratory personnel. Advises laboratory personnel on technical issues, problem solving, or as issues arise. Develop and install operating procedures for the laboratory, operate complex equipment. 

10% Maintenance of mouse colonies. Assist in the maintenance and breeding of wild-type and transgenic mice relevant to specific projects with appropriate software. Responsibilities include generation of ear punches and tail snips, maintaining breeding records with appropriate software and setting up weekly breeding schedules. Responsibilities include PCR analysis of genomic DNA obtained from ear punches and tail snips, as well as detailed record-keeping of mouse genotypes in laboratory database. 

Non-essential tasks: Not Applicable 

Position Requirements 

· Associate's degree in appropriate discipline plus 2-3 years specialized experience in related field; B.A. or B.S. degree in Biology, or other appropriate discipline strongly preferred; or equivalent combination of education and experience. Willingness and ability to work with mice is required. 

· Strong computer skills, including experience with scientific software, Excel, Word, etc. 

· Ability to work in a lab team environment with a diverse group of personnel is essential. 

· Ability to work with minimal supervision once trained and to listen to, convey, and exchange information with other laboratory personnel. 

· Requires the use of eyes, hands, and fingers with skill and the ability to perform mathematical calculations using algebra and practically apply percentages, fractions, and ratios. 

· Ability to communicate effectively, both written and verbal; follow instructions; and record information accurately. 

· Must have excellent interpersonal skills and strong attention to detail. 

· This position may entail prolonged periods of standing and walking and requires the safe use of toxic chemicals. 

· License/Certification Required: Institutional certification for laboratory personnel (e.g., laboratory safety training, vivarium, etc.) 

· Annual renewal of grant-funded positions are dependent on the viability of funding. 

CONTACTS: Daily interactions with Principal Investigator as well as other administrative and laboratory staff.

Minimum Qualifications

Work requires a bachelor's degree in botany, biology, zoology, psychology or other directly related scientific field.

Work requires two years of research experience. A related master's OR AN EQUIVALENT COMBINATION OF RELEVANT EDUCATION AND/OR EXPERIENCE degree may offset required years of experience on a 1:1 basis, e.g., a two year master's degree in lieu of two years of experience.

Duke is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.

Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas—an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.

Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essentialjob functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.

Nearest Major Market: Durham Nearest Secondary Market: Raleigh

Duke is an Affirmative Action / Equal Opportunity Employer committed to providing employment opportunity without regard to an individual’s age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status. Read more about Duke’s commitment to affirmative action and nondiscrimination at hr.duke.edu/eeo.

Fall 2024 SHARIAsource Lab Research Opportunities

Professor Intisar Rabb is accepting student applications for the Fall Term to participate in the SHARIAsource Lab for 1 credit.

Led by Professor Rabb & Research Data Scientist Noah Tashbook, the Lab meets every week, and is part of the Harvard Program in Islamic Law’s initiative to build data science tools to aid the study of Islamic law and history. Participation in the Lab is an opportunity for students to conduct research, data preparation, and/or text analysis on materials related to Islamic law with the use of data science tools; participants may also have opportunities to write and get short essays published on the Islamic Law Blog with acknowledgement credit as authors/student editors.

Positions are open to all HLS students for credit, and VERY limited slots available for pay (~10 hr/week). Knowledge of Arabic and/or Persian is a plus, but not required. [Harvard students not at HLS with knowledge of Computer Science and/or Arabic language are eligible to apply.]

Interested applicants should submit a single paragraph of interest, resume, and unofficial transcript, all in PDF Format to Marzieh Noori at [email protected] . The assumption is that you are applying for credit; please indicate if you are seeking one of the limited RA positions. Position terms run through Fall 2024, with the possibility of renewal for Winter 2025 and Spring 2025 dependent on need and performance.

DEADLINE: Sep 05, 2024, midnight [notifications before Sep 09]

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SpinQ Announces Launch of SPINQ Gemini Lab — A One-Stop Experimental Platform For Quantum Computing

  • Quantum Computing Business

Matt Swayne

  • August 23, 2024

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SpinQ

Insider Brief

  • SpinQ announced the company is launching the SPINQ Gemini Lab, a 2-qubit quantum computing platform designed for university education and research, in Europe and North America.
  • The company said SPINQ Gemini Lab is designed to explore the entire process of quantum computing as a “one-stop” open interactive experience.
  • Considered the first “desk-top” quantum computer, SpinQ’s devices are based on the nuclear magnetic resonance, or NMR, approach to quantum processing.

PRESS RELEASE — The rapid development of quantum computing has driven the great demand for quantum talents and also stimulated the booming development of the quantum education market in the past few years. Facing the shortage of teachers, expensive teaching aids and equipment, bulky size, and high maintenance costs, many universities and related organizations have raised more expectations for ideal quantum computing teaching aids and lesson plans.

In response to the quantum education market, SpinQ launched  the world’s first NMR Quantum Computer that can be placed on the desktop, “SPINQ Gemini” in 2020. Subsequently, SpinQ introduced  more compact and portable – “SPINQ Gemini Mini”, “SPINQ Triangulum Mini” and “SPINQ Gemini Mini Pro”. By harnessing and innovating the MRI technology, we have integrated the functions of quantum computing into a lightweight body similar to the size of a mini-printer, truly making quantum computers “At your fingertips”.

With the advantages of small size, lightweight, maintenance-free, easy to operate, etc., the miniaturized quantum computer series products can provide teachers and scientific research workers with convenient solutions for teaching and demonstrating quantum computation, and once launched, it has quickly gained the favor of industrial users, and has continued to expand to more than 30 countries and regions in five continents around the world. As demand deepens, many users not only want a set of teaching equipment suitable for the classroom environment but also have higher requirements for the operability and interactivity of the equipment.

“One-stop” Quantum Computing Experiment Platform

Responsive Image

Full openness of underlying operation and visualization of experimental phenomena

laboratory experiment in marketing research

To allow users to have a more open operation and interaction experience in experimental learning, SpinQ has built a quantum computing platform focused on experimental teaching scenarios – “ SPINQ Gemini Lab “.

By designing the entire process of quantum computing as a “one-stop” open interactive experience, “SPINQ Gemini Lab” enables users to truly experience the complete process from recognizing the quantum system, measuring the quantum system, controlling the quantum system, and realizing the quantum computing tasks through real participation in each step of the underlying operation of the experiment.

For example, the basic principle of a nuclear magnetic quantum computer is to use the spin property of the nucleus in the sample reagent as the carrier of quantum bits to complete the preparation of quantum states, and to use the emission of RF pulse signals to manipulate and read the quantum bit states, and then to complete the related quantum computation tasks.

In the past, this process was more like a “black box”: users could only see the final result of the computation task through the limited quantum line design and the operation interface, but could not observe the whole process of the complete quantum computation experiments, such as the creation of quantum states and the manipulation of quantum bits.

Unlike other real teaching products and simulators in the past, “SPINQ Gemini Lab” adopts a new open chassis design, which allows users to visualize the important internal structures of the experiment sample, magnet module, homogeneous field control module, RF control module, master control module, etc., and allows students to understand the knowledge and principles related to quantum computing in real practice. computing-related knowledge and principles, rather than relying on imagination to understand those abstract concepts as in the past.

Through SPINQ Gemini Lab, users can directly manipulate and control the intensity and frequency of RF pulses, and through the visualization interface, observe the state of the nucleus and the degree of quantum state in the sample, and test how to manipulate the quantum bits to perform computational tasks, thus helping students to more intuitively and deeply understand the basic principles of quantum computation, technology and applications.

As a NMR quantum computing platform focusing on experimental scenarios, SPINQ Gemini Lab is specially designed for the requirements of university experiment teaching mode, covering clear experimental purposes, experimental steps, and experimental phenomena, and can be directly adapted to physics experiments, modern physics experiments, research physics experiments, and other existing university experimental courses, truly achieving “out-of-the-box use by teachers and out-of-the-box learning by students”. It can be directly adapted to existing university experiment courses such as physics experiments, modern physics experiments, research physics experiments, etc., which can be used by teachers out of the box and learned by students out of the box. 

By configuring a full-stack quantum computing lab solution, SPINQ Gemini Lab can provide a variety of lab classes to meet the needs of different stages of teaching.

For example, the “Quantum Computing Principle Experiment” built into SPINQ Gemini Lab is a systematic experiment course from observing physical phenomena and measuring quantum parameters, to regulating quantum systems and realizing quantum computing tasks, including nuclear magnetic resonance phenomena and signals, Rabi Oscillation, quantum bits, quantum decoherence, quantum control, quantum system initialization, quantum logic gates, and quantum circuits, quantum state reconfiguration, and verification of Bell’s inequality are included in the course. 9 sub-experiments are designed to allow students with no basic knowledge of quantum computation to practice quantum computation step by step, starting from the underlying principles.

laboratory experiment in marketing research

For higher level needs, “SPINQ Gemini Lab” can also help students learn classical quantum algorithms such as Shor and Grover through graphical programming and quantum programming language for specific application problems, and experimentally verify them in quantum systems from the physical bottom; or learn various quantum technologies such as quantum simulation, quantum precision measurement, quantum communication, spin magnetic resonance, pulse modulation technology, etc. by replacing the experimental samples and designing peripheral instruments and equipment, and interactive experiments. peripheral instrumentation, designing pulse waveforms, interactive experiments, etc., to learn a variety of quantum technologies, such as quantum simulation, quantum precision measurement, quantum communication, spin-magnetic resonance, and pulse modulation techniques.

In addition to teaching experiments, “SPINQ Gemini Lab” can also be used as a platform for research experiments, such as quantum optimization algorithms, quantum simulation, optimal control, and other semi-open exploratory experiments, which can also be used as a platform for research experiments on quantum information. 

It is worth mentioning that for these rich experimental contents, “SPINQ Gemini Lab” has built-in systematic experimental instructions with theoretical contents and experimental step-by-step guidelines so that users can choose experimental operations according to the needs of the course and the time requirements, which optimizes the cost of “teaching” and promotes the development of the “teaching” process. This optimizes the cost of “teaching” and promotes the effect of “learning”.

From the launch of the first desktop NMR Quantum Computer ” SpinQ Gemini” four years ago to the first portable NMR Quantum Computer “SpinQ Gemini Mini” and related products two years ago, SpinQ has always insisted on the concept of “user-centric”, and optimized and polished the products from the scenarios and needs, as well as through the feedback from the users. We hope that the arrival of “SPINQ Gemini Lab” will open a new chapter for quantum computing experimental teaching. In the future, SpinQ will continue to upgrade and iterate its products to provide more perfect, efficient, and easy-to-use quantum computing teaching tools, contribute to the cultivation of quantum computing talents in more institutions, and help make quantum computing more accessible.

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Healthpeak Properties Hold Rating: Balancing Merger Benefits Against Lab Space Market Risks

Healthpeak Properties ( DOC – Research Report ), the Real Estate sector company, was revisited by a Wall Street analyst today. Analyst Ronald Kamdem from Morgan Stanley maintained a Hold rating on the stock and has a $23.50 price target.

Ronald Kamdem has given his Hold rating due to a combination of factors surrounding Healthpeak Properties’ recent merger and its diversified portfolio. The merger with Physicians Realty Trust has positioned Healthpeak as the 4th largest healthcare REIT in the U.S., with an impressive array of healthcare assets. Although the supply-demand dynamics appear positive for the outpatient medical segment, which makes up a significant portion of their net operating income (NOI), there is concern over the lab space segment where market vacancies and upcoming supply could pose challenges.

Furthermore, Kamdem’s analysis acknowledges the strength of Healthpeak’s balance sheet and the expertise of its management team, which may provide some offset to the risks presented by the lab space market. The potential for synergies from the merger and revenue from a large development project are also seen as upsides. Despite these positives, the Hold rating reflects caution due to the supply headwinds in the lab space portfolio and a preference for senior housing peers, which are believed to offer more compelling fundamental tailwinds. The established $23.50 price target suggests a balanced view of the risks and rewards, further reinforcing the Hold recommendation.

In another report released on August 23, Wells Fargo also maintained a Hold rating on the stock with a $22.00 price target.

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Healthpeak Properties (DOC) Company Description:

Healthpeak Properties, Inc. is a real estate investment trust, which invests primarily in real estate serving the healthcare industry in the United States. It acquires, develops, leases, sells, and manages healthcare real estate and provides mortgage and other financing to healthcare providers. It operates through the following business segments: Senior Housing Triple-Net, Senior Housing Operating Portfolio (SHOP), Life Science, and Medical Office. The Senior Housing Triple-Net and Operating Portfolio segments manage senior housing facilities, which include independent living, assisted living and memory care facilities, care homes, and continuing care retirement communities by utilizing triple-net leases and RIDEA structures. The Life Science segment contains laboratory and office space primarily for biotechnology, medical device and pharmaceutical companies, scientific research institutions, government agencies, and other organizations involved in the life science industry. The Medical Office segment includes pharmacies, hospital ancillary service space, and outpatient services such as diagnostic centers, rehabilitation clinics, and day-surgery operating rooms. The company was founded in March 1985 and is headquartered in Irvine, CA.

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Rocket Lab Owns 2/3 of the U.S. Launch Market -- That Isn't SpaceX

  • Rocket Lab showed fantastic growth in its Q2 earnings report last week.
  • It's not the only space company that's growing, however. Former space giant ULA is ramping up and aiming to launch 20 times next year.
  • Rocket Lab could soon turn profitable, but it's got a long way to go if it wants to catch up to SpaceX -- and remain ahead of ULA.
  • Motley Fool Issues Rare “All In” Buy Alert

NASDAQ: RKLB

Rocket lab usa.

Rocket Lab USA Stock Quote

SpaceX leads America's space race, while Rocket Lab and ULA duke it out for the No. 2 spot.

When Rocket Lab ( RKLB 0.64% ) reported second-quarter earnings last week, it ignited a multiday rally that sent its stock price soaring as much as 18%. And no wonder.

Sales at the small space rocket manufacturer soared 71% year over year, beating analyst forecasts. The per-share loss for the quarter was $0.08 -- not great -- but still better than the $0.10 loss that Wall Street forecast.

A historic quarter

In fact, Chief Executive Officer Peter Beck said Q2 was Rocket Lab's "highest revenue quarter in company history" -- no great surprise given that each succeeding quarter shows revenue growth. But Beck also said that Rocket Lab is seeing "strong and growing demand for our launch services and space systems products," such as the Electron rocket, Photon kick stage spacecraft, and satellites built for the U.S. Space Force . The company is also making progress on new products to power profit in the future.

First and foremost among these are the new Neutron rocket, a medium-lift rocket that, in a unique twist on traditional design, encapsulates its second stage within a reusable first stage with an integrated (and also reusable) payload fairing.

In last week's press release, Rocket Lab highlighted the recent successful first hot fire test of the Archimedes engine, nine of which will be used to power Neutron's first stage. Four days later, Rocket Lab posted a "how it started, how it's going" photo comparison on X first showing CEO Beck standing next to a mockup of the then-just-announced Neutron concept vehicle, side by side with a completed half-fairing for a real-life Neutron rocket.

How it started v How it's going. Flight hardware is in production for Neutron's reusable fairing. Humans for scale. pic.twitter.com/W5qYWIqTPg -- Rocket Lab (@RocketLab) August 12, 2024

What's more, just one day earlier, Rocket Lab announced its 10th mission so far this year, the launch of a Capella Space satellite to orbit atop an Electron rocket. Crucially, this was the first launch for Capella since September 2023, when an anomaly in an Electron rocket's second stage resulted in a loss of the payload. The fact that Capella maintained its faith in Rocket Lab -- and that faith was vindicated with a successful launch over the weekend -- has to come as happy news for Rocket Lab shareholders.

SpaceX, Rocket Lab, and ULA -- in that order

So yes, it's been a busy few days for Rocket Lab, and jam-packed with good news. Now here's some less good news.

According to Beck, Rocket Lab's Electron has become "the most frequently launched small rocket globally." And so far this year, Rocket Lab is responsible for "64% of all non-SpaceX orbital U.S. launches in 2024 to date." That sounds impressive, but it comes with a big caveat. SpaceX orbital U.S. launches already number 79 (and probably more by the time this article publishes). Meanwhile, Rocket Lab's 64% amounts to only 10 launches total.

That actually gives you a better idea of the distance between No. 2 rocket launcher Rocket Lab and No. 3 United Launch Alliance (ULA has launched four times this year, making up about 28% of non-SpaceX orbital U.S. launches), than of how close Rocket Lab is to overtaking SpaceX.

Hint: It's not even close. For the foreseeable future, the great American space race is going to remain with SpaceX as No. 1 , then a big gap with everybody else.

The race for No. 2

Investors also need to be aware that Rocket Lab faces some serious competition even in the race to remain No. 2 to SpaceX.

Don't get me wrong. Rocket Lab is accelerating its launch cadence. Its revenue is  accelerating. And there's a very real chance Rocket Lab will turn profitable in the next year or two. Still, now that United Launch Alliance has its new Vulcan rocket operational, it's moving quickly to regain its traditional role as one of America's leading launch companies. As I pointed out earlier this month, ULA currently has 23 Vulcan rockets in various stages of construction, and ULA CEO Tory Bruno is promising investors he will launch 20 times next year, and 25 times in 2026.

With 10 launches under its belt already in 2024, and more on the way, Rocket Lab could still out-launch ULA, and remain America's No. 2 launch provider in the future. But ULA is definitely going to try and give Rocket Lab a run for its money.

Rich Smith has positions in Rocket Lab USA. The Motley Fool recommends Lockheed Martin and Rocket Lab USA. The Motley Fool has a disclosure policy .

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How Did Different Parts of the UK Property Market Perform as Rates Surged?

laboratory experiment in marketing research

The sky darkened over the UK property market in Spring 2022.

Bank of England Governor Andrew Bailey described the impact of high inflation on the economy as potentially “ apocalyptic ”.

It followed Russia’s invasion of Ukraine in February of that year and criticism the Bank had been too slow to raise rates as cost-of-living pressures mounted.

After a series of 14 hikes that began in November 2021, rates were cut this month to 5% from 5.25%. In a further boost, last week’s inflation figures were lower than expected , which meant financial markets moved closer to fully pricing in two further cuts of 0.25% this year.

Is this the month the clouds started to clear?

It has certainly been a painful process as interest rates have returned to their long-term norm for the first time since 2008, as we explored here .

The average 5-year fix increased to 4.51% in July (75% loan-to-value) from 1.63% in January 2022, according to the Bank of England.

To discover how different parts of the UK housing market performed during this transition, we analysed prices and transaction volumes across all local authorities in England and Wales.

Perhaps the most surprising conclusion is that cash buyers didn’t have a particularly obvious impact as borrowing costs spiralled.

Ranking all local authorities by their percentage of cash buyers in the two years to April 2024, there was only a small difference between the top and bottom of the list.

The 25 areas with the highest proportion of cash buyers experienced an average decline in sales volumes of 24% versus the two-year period to April 2019. In the 25 local authorities with the lowest ratio of cash buyers, the equivalent fall was 27%.

The highest percentage of cash buyers was in North Norfolk (60.3%) while the lowest was Barking and Dagenham (8.5%). The local authority where transactions held up best was Kensington & Chelsea (+11.3%), where 54.7% of buyers paid in cash.

Meanwhile, prices increased by an average of 1.4% in the two years to April 2024 in the top 25 areas for cash buyers while the equivalent rise was 0.9% in the bottom 25 locations.

Despite cash buyers having the advantage, the figures underline how the tempo in residential markets is largely set by leveraged buyers.

laboratory experiment in marketing research

The second conclusion is that stress-testing rules for borrowers introduced after the global financial crisis (GFC) in 2008 have done their job.

It is underlined by the fact 77% of local authorities saw prices rise over the two-year period.

Together with strong wage growth and lender forbearance, it’s why repossessions are seven or eight times lower than the period following the GFC.

The third conclusion is that affordability is still an important consideration for UK house prices.

In the top 25 local authorities by house price growth, the average value in April 2024 was £271,600. In the 25 areas that saw the smallest levels of house price growth, the average figure was £448,340.

Financially-squeezed buyers have moved from more expensive urban locations like London as prices have risen in recent years, a trend accelerated by the so-called ‘race for space’ during the pandemic, as we have explored here and here .

East Cambridgeshire saw the strongest growth (14.8%) over the two-year period, no doubt helped by the fact Cambridge is one of the country’s most important life science hubs.

Kensington & Chelsea experienced the largest drop (-21.1%) but the wide spread of prices across the London borough means it has one of the country’s most volatile indices. Using a method that strips out the impact of individual sales, Knight Frank data shows prices in Kensington fell by 2% over the period.

Back in spring 2022, it would have been a fair assumption that the UK housing market would perform worse than it did as mortgage rates more than quadrupled.

Prices held up better than sales volumes but the recovery in transactions should accelerate after what could turn out to be a pivotal month.

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Christopher A. Voigt, PhD

Pushing the scale of genetic engineering.

Application of synthetic biology to address humanity's greatest challenges in manufacturing, environment, health and agriculture.

Genetic engineering is undergoing a revolution, where next-generation technologies for DNA and host manipulation are enabling larger and more ambitious projects in biotechnology. Automated DNA synthesis has advanced to where it is routine to order sequences >100,000bp where every base is user-specified, the turnaround time is several weeks, and the cost is rapidly declining. Recently, this facilitated the synthesis of a complete 1 Mbp genome of a bacterium and its transfer into a new host, resulting in a living cell. However, while whole genomes can be constructed, the ability to design such systems is lagging. The focus of my lab is to develop new experimental and theoretical methods to push the scale of genetic engineering, with the ultimate objective of genome design. This will impact the engineering of biology for a broad range of applications, including agriculture, materials, chemicals, and medicine.

Areas I Research

Prof. Voigt obtained his Bachelor’s degree in Chemical Engineering at the University of Michigan, Ann Arbor and a PhD in Biochemistry and Biophysics at the California Institute of Technology. He continued his postdoctoral research in Bioengineering at the University of California, Berkeley. His academic career commenced as an Assistant and Associate Professor at the Department of Pharmaceutical Chemistry at the University of California-San Francisco. Chris Voigt joined the Department of Biological Engineering at MIT as Associate Professor in 2011.

Published on 

 New Northeastern lab plumbs the mysteries of the ticks and bacteria that cause Lyme 

Constantin Takacs of Northeastern loves to study black-legged deer ticks and Borrelia burgdorferi, which is good news for everybody else

laboratory experiment in marketing research

A sign at the entrance to the newly established laboratory of Northeastern University assistant biology professor Constantin Takacs warns visitors of the tiny menaces that dwell within.

“There are ticks present in the space,” it says. “Do not enter this room without the knowledge and permission of the Takacs lab.”

To make sure the poppyseed-sized black-legged ticks recently arrived from a breeding facility don’t escape, the doorway to the testing room is lined with a white double-sided sticky mat.

The precautions are meant to ensure researchers’ safety as they use new techniques to follow Borrelia burgdorferi, the bacterium that causes Lyme disease, inside the tick over the course of the tick’s two-year life cycle.

With cases of Lyme disease spreading and outpacing mosquito-borne illnesses in the U.S., it’s more important than ever to explore the cycle of disease and potential ways to interrupt it, Takacs says.

The little-understood tick

“We need to understand how the (Lyme disease bacteria) function and how they’re transmitted by ticks. And, therefore, we need to understand the tick itself,” he says.

Surprisingly little is known about black-legged or deer ticks, despite them being a vector, or carrier, of Lyme, a disease for which 476,000 people are treated annually, according to the Centers for Disease Control and Prevention .

The vector biology field has been driven by mosquitoes. “In other parts of the world, the mosquito is far more important as a disease vector than ticks are,” Takacs says. “But here, right now, it’s ticks that transmit most of the vector-borne disease.”

Lyme disease is not only endemic in the heavily populated Northeast, mid-Atlantic and upper Midwest states, but the pathogen that causes it can stick around in the infected host for a long time.

“If you take a lab mouse and you infect it (with Borrelia burgdorferi) and you don’t treat it with an antibiotic, it’s infected for life,” Takacs says.

Deer ticks are also tough customers, able to live months in the lab without a meal and yet still transmit Lyme disease.

These are the sort of biological facts that intrigue Takacs but sound like the stuff of zombie horror movies to almost anyone who has ever taken a walk in the woods or fields where ticks dwell.

‘A lot of ticks will die for science’

A major challenge facing tick researchers is the small size of the creature, which like a spider has eight legs as an adult and so is considered an acarid rather than an insect like the mosquito.

The larvae of black-legged ticks, also known as deer ticks, resemble dust, Takacs says. The nymphs that they molt into are the size of a poppy seed, while adults are typically  compared to sesame seeds.

A laptop showing a vector of a tick.

But tools new to the scientific community such as dissection stereo microscopes are giving Takacs and his researchers highly amplified views of nymphal ticks that arrived this summer from Oklahoma State University.

Using the microscope, which has a camera attached, postdoctoral research associate Chris Zinck shows a visitor how to look beyond the glint of a live tick’s hard outer body to see everything from its midgut to the hooks that anchor into their host victim’s skin. 

Scientists want to know “What’s happening to the tick during its life cycle?” he says.

 “A lot of that starts with what we can see,” says Zinck, who like Takacs wears a white lab coat and gloves instead of the traditional blue to better spot escaped ticks.

Zinck recently successfully dissected a nymphal tick after immobilizing it on a metal table chilled to 4 degrees Celsius. Ticks don’t like cold temperatures, so chilling them makes them easier to handle for dissection and other purposes.

 “A lot of ticks will die for science,” Takacs says.

Blood meals

But first, the ticks will be fed a blood meal at every stage of their life, starting with larvae feeding on lab mice infected with Borrelia burgdorferi, Takacs says.

“In order to follow the bacterium inside a tick, we have to let the tick grow as it naturally does, so we have to feed the tick. And the only way we can feed the tick is by putting it on a mouse,” Takacs says.

In a literal feedback loop, the tick acquires the bacterium by feeding on an infected mouse, he says.

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Staining tick body parts with a special dye will allow researchers to see how the Lyme bacteria interacts with the tick’s anatomy as the pathogenic agent moves from gut to salivary gland and mouth and back again during and between feeding cycles, Takacs says.

Weird, and resilient, ticks

Once infected, the tick is able to transmit Lyme to mice, as well as other mammals including deer, dogs and humans.

One of the goals of the research is to disrupt tick anatomy or interactions to see whether that stops transmission of the bacteria, Takacs says.

It helps that scientists came up with a more complete iteration of the genome of the black-legged deer tick in early 2023, opening the way for the creation of genetic targets to reduce Lyme and other tick-borne diseases.

Takacs says his spirochete and vector biology lab at Northeastern will apply genetic modification techniques on ticks as well as on the bacteria that causes Lyme disease.

The twin-armed approach is aided by his training in both bacteriology and eukaryotic biology, which is the study of any cell with a clearly defined nucleus, including mice and ticks, Takacs says.

“I’m kind of straddling both worlds because I understand the bacterium, the microbe, but also the host. I like to study their interaction by looking at both angles,” he says.

Takacs, who came to Northeastern in January of 2023, says his fascination with Borrelia burgdorferi has only grown since his postdoctoral research days at Yale and Stanford.

 Borrelia burgdorferi is a spiral-shaped bacterium called a spirochete. Another example of a spirochete is the one that causes syphilis, but borrelia is different enough to be labeled weird and almost certainly is unique in the world of bacteria.

In bad news for the body’s natural immune defenses, Borrelia burgdorferi has an “antigenic variation mechanism” that allows the bacteria to change a protein on their surface, Takacs says.

The surface protein is “akin to the armor of the organism,” he says. “It changes continuously. By the time the host immune system starts to attack the armor, the bacteria has changed the nature of the armor.”

This is different from the way most bacteria and pathogens enter the body and make a person feel ill. 

“After a week or two, your immune system is going to kill the pathogen. Think about the last cold you had. Well, Borrelia burgdorferi is going to stay inside you for many months.”

In the case of the lab mouse, which can live one to five years, that’s for life, Takacs says.

Another way that the Lyme spirochete stands out from the rest of the bacterial crowd is by having more than 15 linear and circular plasmids in addition to one large linear chromosome. 

Takacs says scientists theorize Borrelia burgdorferi evolved to have many genome segments so it could infect a variety of animal species.

Microscopic photos of ticks.

Ticks on dinosaurs and Lyme in a mummy

Black-legged ticks are also resilient, almost shockingly. 

“You can take a tick and put it in a jar at room temperature on the shelf. And as long as it doesn’t get dry, a year later, it’s still alive,” Takacs says.

Not only that, “It still has the same number of spirochetes,” he says. “It’s still able to transmit Lyme disease.”

Perhaps it’s no surprise that ticks and the Lyme spirochete are so tough, seeing as they have been around for millenia.

Ticks have been discovered in the fossils of feathered dinosaurs , while evidence of Lyme disease was found in the 5,300-year-old mummified remains of Otzi “the Ice Man.”

Lyme can affect the joints, heart and brain

The most common symptoms of Lyme are fever, fatigue, joint pains and a rash, although not every sufferer gets the rash.

Untreated, the Lyme spirochete can get into skin, heart tissue, joints and the outermost layer of protective tissue surrounding the brain and spinal cord, Takacs says.

“If you think about the symptoms of Lyme disease, you get a match between where the bacteria go and where there’s pathology,” he says.

The CDC says people treated in the early stages of Lyme disease with appropriate antibiotics usually experience a full recovery although it estimates that  5% to 10% of Lyme patients have persistent symptoms after early treatment.

In the meantime, the Global Lyme Alliance says that as many as 2 million Americans could suffer post-treatment disability. 

The search for better Lyme treatment has led Northeastern University Distinguished Professor of Biology Kim Lewis to develop an antibiotic treatment he says is more targeted to borrelia than broad spectrum antibiotics currently in use such as doxycycline.

Lewis says the antibiotic, Hygromycin A, could also mop up residual pathogens. It is currently in clinical trials in Australia.

Takacs believes potential solutions lie in understanding the complex interactions between Borrelia burgdorferi, black-legged ticks and host animals such as lab mice.

Black-legged deer ticks also transmit other but less common  diseases than Lyme, including the bacterial illness anaplasmosis; babesiosis, which is transmitted by a parasite; and Powassan, which is a viral disease.

Tick habitat is expanding. But this is still “sort of an area of mystery,” he says.

Cynthia McCormick Hibbert is a Northeastern Global News reporter. Email her at [email protected] or contact her on X/Twitter @HibbertCynthia .

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Experiments in Market Research

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  • First Online: 03 December 2021
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  • Torsten Bornemann 4 &
  • Stefan Hattula 4  

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The question of how a certain activity (e.g., the intensity of communication activities during the launch of a new product) influences important outcomes (e.g., sales, preferences) is one of the key questions in applied (as well as academic) research in marketing. While such questions may be answered based on observed values of activities and the respective outcomes using survey and/or archival data, it is often not possible to claim that the particular activity has actually caused the observed changes in the outcomes. To demonstrate cause-effect relationships, experiments take a different route. Instead of observing activities, experimentation involves the systematic variation of an independent variable (factor) and the observation of the outcome only. The goal of this chapter is to discuss the parameters relevant to the proper execution of experimental studies. Among others, this involves decisions regarding the number of factors to be manipulated, the measurement of the outcome variable, the environment in which to conduct the experiment, and the recruitment of participants.

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Bornemann, T., Hattula, S. (2022). Experiments in Market Research. In: Homburg, C., Klarmann, M., Vomberg, A. (eds) Handbook of Market Research. Springer, Cham. https://doi.org/10.1007/978-3-319-57413-4_2

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The Role of Experimentation in Market Research

laboratory experiment in marketing research

Imagine you’re the product manager for a line of athleisure wear. You’re hoping to launch your newest product line at a major department store to round out the brand’s total offering, increase sales, and grow your brand’s floor and shelf presence. Unfortunately, the sportswear department’s buyer isn’t convinced this new line is needed, fearing it will cannibalize sales from your brand’s current assortment. To support your theory that the new line will yield incremental sales, you suggest conducting an in-store test by launching the new product line at a handful of stores representative of the total market and comparing sales and basket data pre- and post- launch. The sportswear buyer agrees to a 5 week in-store test, and you’re eager for the opportunity to win the additional business. Now, it’s time to start carefully planning for this in-field experimental research and learn if your hypothesis (the new line will create incremental sales) can be inferred based on the test market findings.

laboratory experiment in marketing research

What is Causal Research?

Research designs can be exploratory (when the objective is to discover new ideas and insights), descriptive (when the objective is to describe market characteristics), or causal. Causal research seeks to determine cause-and-effect relationships. Through an experimental research design, one or more independent variables is manipulated and the effect on the dependent variable(s) is measured while simultaneously controlling any extraneous variables. You have two goals when conducting experimental research: draw valid conclusions about the effects of the independent variables on the dependent variables (suggesting internal validity) and make valid generalizations to a larger population (suggesting external validity).As the product manager in the athleisure example, during your experiment you’ll measure any change in sales (dependent variable) based on the introduction of the new product line (independent variable). For this to be a controlled experimental design, you will need to control/account for other influential variables that could weaken or invalidate the results – such as your brand’s advertising, competitive advertising, discounts, store size/location/design, and flow of in-store traffic.

Four Methods for Controlling Extraneous Variables

Extraneous variables pose an enormous threat to the validity of your experimental research findings, so it’s critical that you understand how to control them.You’re probably already familiar with the use of randomization in survey design (randomized answer choices, rotating concepts so they’re shown to respondents in a random order, etc.). Randomization is also a method for controlling extraneous variables in experiments. It involves randomly assigning test units (such as stores or consumers) and independent variables to different experimental groups. This helps ensure extraneous variables are represented equally across groups.Another method involves matching or comparing test units on a set of key background variables before assigning them to an experimental group. For example, department stores can be matched up based on annual sales, size, and location. Then, stores from the matched groups of stores can be selected and assigned to an experimental group.You can also use statistical control by measuring extraneous variables and adjusting for their effects during analysis using statistical techniques.Finally, you could use experiments specifically designed to control for extraneous variables, also known as design control . For instance, with the athleisure wear in-store test you can control distribution volume, store placement, pricing, promotion, and stock for a high degree of internal validity.

The Difference Between Lab and Field Experiments

There are both advantages and disadvantages for using either lab or field experiments, so you’ll need to weigh the tradeoffs and determine which is best for fulfilling your research objectives, or if you want to employ both in a complimentary design. Conducting experiments in laboratory or artificial settings offers a great deal of control over extraneous variables due to the carefully monitored environment, and as a result, increases internal validity; however, the findings may not be generalizable to the real world. Laboratory experiments tend to use a smaller number of test units, last for a shorter period, and be more geographically restricted making them less expensive and easier to conduct than field experiments. However, due to the artificial environment, respondents may react to the staged situation rather than the independent variable(s). They may also try to guess the purpose of the experiment and respond accordingly rather than naturally. Field experiments, on the other hand, occur in actual market conditions. Internal validity is lower in field experiments, but the results are more generalizable across the larger market. One example is test marketing.

Test Marketing Basics

Test marketing replicates a planned national marketing program completed on a small scale in a carefully selected limited number of test markets. Some common U.S. cities used for standard market testing include Charlotte, Indianapolis, Kansas City, Nashville, Rochester, and Sacramento because each is considered representative of a larger segment of the United States. Once the test markets are chosen, product is sold through normal distribution channels with no special considerations given simply because the products are being used for test marketing. One or more marketing mix variables (product, price, distribution, and promotion; i.e. the independent variables) is varied, and sales (dependent variable) are monitored. Other kinds of test marketing include controlled test marketing in which the entire program is conducted by an outside research company – guaranteeing distribution in a predetermined percentage of the market – and simulated test marketing in which consumers are intercepted in high-traffic locations like malls, prescreened for product usage, given the opportunity to purchase a product in either a real or lab setting, and interviewed post-product usage. One advantage of simulated test marketing is that it’s much less expensive than standard test marketing.

The Takeaway

Experimentation in market research is becoming increasingly popular across companies in a variety of industries. Consider using a causal research design when you want to assess the effects of changing one or more of the marketing mix variables. When designing your research, it is critical to control extraneous variables that may invalidate your research findings. You also need to decide if you want to do an artificial lab experiment that will likely result in higher internal validity or an in-field experiment in which the results are likely more generalizable to the larger market. As there are advantages and disadvantages associated with each, you want to be sure your experiment is designed to achieve your research objectives and answer your business questions.

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European Journal of Marketing

ISSN : 0309-0566

Article publication date: 18 January 2023

Issue publication date: 9 June 2023

The purpose of this study is to present a systematic methodological review of the application of field experiments in the domain of marketing research. By performing this study, the authors seek to offer necessary advice and suggestions to marketing scholars interested in the application of field experiments and to promote the adoption of field experiments as a preferred methodological choice among scholars in this domain.

Design/methodology/approach

A total of 315 field experiments published in the ten leading marketing journals in the past five decades were analyzed in this systematic methodological review. This study examines various aspects of field experiments, including the research profile of existing research, different trends and topics related to field experiments, choice of research questions, methods of observations, unobtrusive data collection, types of interventions and outcome variables.

This study identified various trends and topics, categories of manipulations, types of limitations and important considerations in designing field experiments and offered necessary advice on the future of field experiments in marketing research.

Research limitations/implications

This study provides a complete roadmap for future marketing scholars to adopt field studies in their research plans. The systematic summary of limitations and the checklist will be helpful for the researchers to design and execute field studies more effectively and efficiently.

Practical implications

This review study offers a complete roadmap for marketing scholars who are interested in adopting field experiments in their research projects. The discussion of trends and topics, manipulations, limitations, design considerations and checklist items for field experiments offers relevant insights to marketing scholars and may help them design and execute field experiments more effectively and efficiently.

Originality/value

To the best of the authors’ knowledge, this study is the first of its kind to provide a comprehensive methodological review of field experiments published in leading marketing journals throughout the past five decades. This study makes novel and unique contributions to both theory and literature on field experiments in the marketing discipline.

  • Field experiment
  • Field study
  • Field research
  • Lab experiment
  • Methodological review

Malodia, S. , Dhir, A. , Hasni, M.J.S. and Srivastava, S. (2023), "Field experiments in marketing research: a systematic methodological review", European Journal of Marketing , Vol. 57 No. 7, pp. 1939-1965. https://doi.org/10.1108/EJM-03-2022-0240

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Marketing academics, managers, public policy makers, and litigators often ponder questions that involve relationships between alternative treatments or strategies and people’s responses. Among the variety of research approaches available to them, only experimental designs afford strong causal inferences about such relationships. The chapter reviews the nature of such experiments, discusses the role of laboratory versus field experiments and explores the design of lab experiments along various dimensions.

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  17. IBM is the latest Western firm to retreat from China

    Yicai, a Chinese state-owned financial media outlet, reported on Monday that IBM was closing its research operations in the country entirely. That included its China Development Lab, which opened ...

  18. New Northeastern lab plumbs the mysteries of the ticks and bacteria

    One of the goals of the research is to disrupt tick anatomy or interactions to see whether that stops transmission of the bacteria, Takacs says. It helps that scientists came up with a more complete iteration of the genome of the black-legged deer tick in early 2023, opening the way for the creation of genetic targets to reduce Lyme and other ...

  19. The Role of Laboratory Experiments to Test Marketing Strategies

    that other crucial factors in lab pricing experiments are. (1) greater consumer awareness of prices and (2) the fact that subjects usually can buy only one unit. The. first element would increase price sensitivity in the lab relative to the field whereas the second would decrease the laboratory's price sensitivity.

  20. Laboratory Experiments in Marketing: The Experimenter Effect

    Abstract. Research findings in the experimental social psychology area indicate the phenomenon of the experimenter effect. Major research findings are reviewed, and implications for laboratory experiments in marketing are considered. Some measures are also suggested to reduce experimenter bias.

  21. Laboratory Experiments in Marketing: The Experimenter Effect

    Research findings in the experimental social psychology area indicate the. phenomenon of the experimenter effect. Major research findings are reviewed, and implications for laboratory experiments in marketing are considered. Some measures are also suggested to reduce experimenter bias.

  22. How to design good experiments in marketing: Types, examples, and

    Relatedly, the nature of the sample used in business marketing (e.g., senior or top-level managers) collides with the use does not make the use of laboratory experiments with a convenience sample (. However, we suggest that most of the experiments in business research can be conducted in the field with real managers.

  23. Laboratory and Field Marketing Research Experiments

    Marketing Research Experiments, or test markets, can be conducted in a laboratory or in the field. Lets compare laboratory tests to field tests. The first distinction between field test and laboratory tests is the environment in which they are conducted. Field tests are conducted in the marketplace. A marketplace is a much more realistic venue ...

  24. Laboratory Experiments in Marketing: The Experimenter Effect

    Research findings in the experimental social psychology area indicate the phenomenon of the experimenter effect. Major research findings are reviewed, and implications for laboratory experiments in marketing are considered. Some measures are also suggested to reduce experimenter bias.

  25. Experiments in Market Research

    At this point, one might expect a recommendation regarding whether to use laboratory or field experiments in market research. There is a lively debate on this question. Some researchers favor laboratory experiments due to their high internal validity, whereas others value the external validity of field experiments.

  26. Field Experimentation in Marketing Research

    Despite increasing efforts to encourage the adoption of field experiments in marketing research (e.g., Campbell 1969; Cialdini 1980; Li et al. 2015), the majority of scholars continue to rely primarily on laboratory studies (Cialdini 2009).For example, of the 50 articles published in Journal of Marketing Research in 2013, only three (6%) were based on field experiments.

  27. The Role of Experimentation in Market Research

    The Difference Between Lab and Field Experiments. ... Experimentation in market research is becoming increasingly popular across companies in a variety of industries. Consider using a causal research design when you want to assess the effects of changing one or more of the marketing mix variables. When designing your research, it is critical to ...

  28. Field experiments in marketing research: a systematic methodological

    A total of 315 field experiments published in the ten leading marketing journals in the past five decades were analyzed in this systematic methodological review. This study examines various aspects of field experiments, including the research profile of existing research, different trends and topics related to field experiments, choice of ...

  29. The Role of Laboratory Experiments to Test Marketing Strategies

    Procedures to assess the validity of a laboratory experiment and considerations of the role of laboratory experimentation in a research system that employs both lab and field environments are discussed. ... (1977), "Effects of Price and Advertising in Test Market Experiments," Journal of Marketing Research, 14 ...

  30. Chapter 1: Laboratory experimentation in marketing

    Marketing academics, managers, public policy makers, and litigators often ponder questions that involve relationships between alternative treatments or strategies and people's responses. Among the variety of research approaches available to them, only experimental designs afford strong causal inferences about such relationships. The chapter reviews the nature of such experiments, discusses ...