How to Start Content Writing (For Beginners)

By: Author Paul Jenkins

Posted on Published: September 26, 2021  - Last updated: December 6, 2021

Categories Writing

Are you ready to make content writing your full-time job? To become a professional writer? If so, there are a few steps that will help you succeed. Whether it’s your first time writing content or you want to take your skills to the next level. This article is an insider guide on how to start content writing and become a successful content writer.

What Is Content Writing

Content writing is a profession that requires certain skills. Not just writing skill!

Content writers must be able to research various topics and perhaps even interview several people on a topic to find out the most important points.

Even before they start outlining, drafting, and writing.

If you’re running your own website, you may also need to learn SEO (search engine optimization), topic research, and on-page optimization. Plus some WordPress skills!

Content writing is a fundamental part of digital marketing, therefore acquiring the skill can help foster a career in marketing.

You don’t learn these things overnight! Becoming a web content writer is hard work, but very rewarding!

Types of Content Writing

There are many different types of content writing, such as:

  • writing content for websites
  • writing content for newspapers and magazines
  • writing content for online marketing
  • writing content for public relations (PR)
  • SEO writing

There are many different subjects that a good content writer could write about.

For example, it could be recipes or travel guides. Or spirituality and philosophy.

Often, though, content writers tend to specialize in areas in which either they have prior experience or ones in which they develop expertise over time.

Writing SEO articles is a special type of content writing because SEO content writers need to know how keywords work so that the articles can be optimized for the search engines.

Examples of Good Content

It’s a good idea to look at excellent examples of website content online first.

For example, you could search Google for successful content writers and then find their work on various websites. That way, you can look at some of the different types of content writing and content marketing, as well as examples of the best content that’s been written.

The Working Time of a Content Writer

Content writers spend their time in different ways.

They may spend time researching a particular topic, interviewing different people to gather information, and then writing the content when they feel they’ve enough information.

Online research plays a huge role.

The content writer can then spend time editing and rewriting the material to make sure it’s as good as it can be.

Creativity and Content Writing

Although content writing is largely about formulating a topic, researching, and creating outlines to structure the content, there’s also a considerable creative component to this work.

While it’s possible to dig into the more technical aspects of content writing, such as research and editing, the content writer must also develop creative ideas and present them clearly and concisely.

A content writer can even be tasked with presenting a new perspective on a topic, showing how it works and how it can be better understood and used.

You also need to be able to write creatively to develop a story or something that’s compelling.

In content writing, you need to be able to look at a topic from a different perspective. The job of a content writer is to put themselves in the reader’s perspective and ask, “What if it were such and such?” This can be a difficult skill to learn, but a content writer must’ve some creative ability to be successful.

Content writing is a profession that depends on putting one’s thoughts and ideas into words in a way that the reader can understand. In this way, content writing can’t only be a lot of fun, but also a good income for those who do it well.

Content Strategy vs Content Writing

Content strategy is the art and craft of planning, organizing and publishing content. Thus, it encompasses both content creation and content marketing.

Content strategies are developed for different purposes. Some content strategies are created to help websites rank better in search engines. This is to attract more customers. Other content strategies aim to attract customers by engaging with them through content. This type of content strategy aims more to involve customers in the content creation process so that they’re engaged with the company.

It’s not limited to websites or social media marketing but is also an important part of advertising.

Content strategy is about understanding what you want your content to achieve and how you can use it to achieve it.

Content writing is part of content strategy.

Effective Content Writing

It’s important to write content in a way that’s effective.

This means that your copy needs to be written in a way that serves the purpose of the content.

For example, if you’re writing an article on your website to help readers in the kitchen, you need to make sure that you focus on teaching them how to make and use things in the kitchen!

When you’re writing about kitchens, you don’t want to write about something that the reader may not have wanted to know about. If you focus, your readers will be more likely to stay on your website to read more articles.

You need to learn to write clearly so that your readers understand what you’re writing about.

You also need to make sure that you use the right writing style for your audience so that they understand what you’re trying to say, and resonate with the content.

If you don’t make your content focused and clear, your audience won’t enjoy reading it and won’t learn anything.

Freelance Writing Niches

As a rule, it’s a good idea to specialize in niches as a freelance content writer. This means that you specialize in areas where you know your stuff or have a lot of experience to share.

By sharing this knowledge, you help others learn more about the things that interest them.

When you have clear niches, it’s usually easy to get more work. People see that you’re an expert in your field and hire you because they assume you know what you’re talking about.

They also find you more easily online, where they can consult your resume, work samples, and other information.

Having niches also makes writing articles much easier and faster!

Remember that certain niches pay more money for content writers than others. For example, writing SEO articles, medical newsletters, or articles for the legal industry, provided you have the necessary qualifications and expertise.

Writing Mindset

It’s a good idea to cultivate a consistent and helpful mindset as a writer.

This is important because it allows you to approach writing assignments with a certain amount of composure.

Writing daily is a helpful way to approach things. This allows the writer to write something every day, even if it’s just a few sentences, and then edit and rewrite it. It helps the writer develop his/her content writing skill.

A good attitude is also important.

No matter what your experience as a writer, it’s important to remember that no one is perfect and that you can always learn.

If you don’t have any experience as a writer, don’t worry. No one knows everything about writing when they start out. Most experienced writers will tell you that they’re still learning something new every day.

If you want to write for a living, you need to realize that writing is a business, and it’s important to approach the work with the right attitude. That doesn’t mean all work and no play!

If you’re working, you’ll probably be sitting at the computer for hours, but that doesn’t mean you can’t have fun.

Learning to write can be an exciting adventure. It’s fun to see your first articles published, whether it’s on a blog or in an online magazine.

Even if you’ve been writing for a while, it’s fun to see your earnings grow. It’s not easy to get money and work. So when you’re successful, you’ve to appreciate it. That’s part of the business of being a writer.

The benefits of writing every day include the following:

  • You can work on a regular schedule, so you can plan your life around your writing.
  • You can write a specific workload every day.
  • You’ll have a regular number of articles with which to build a portfolio.
  • You’ll have a regular number of articles that you can submit to online magazines and other publications. This will help you build a good reputation.

Know What to Write

When you set out to write a text, it’s important that you know what you want to write. In this respect, content writing is very different from writing fiction, for example.

When you’re writing content, you need to know what your message is and how you want to present it.

So before you start writing, you need to do some research and ask yourself some questions.

  • What’s the topic?
  • How will you approach the topic?
  • How will you structure the article?
  • Where will you publish the article?
  • How exactly do you want to be in the article?
  • How will you format the article?

These questions and the decisions you make will help you write high-quality content.

Stick to the Point

You may be tempted to write about something other than the subject of a particular article or content job, but you need to learn to focus on your message and stay on point.

This is a crucial part of being a content writer. You need to find a way to stay focused on the topic you’ve been assigned, and you also need to keep your audience engaged.

You need to keep your content clear and concise. Only talk about what’s relevant to the article!

The best way to do this is to figure out the main topic of the article and use it as a guide throughout the writing process.

  • Focus on the main topic of the article.
  • What do you want to achieve with the article?
  • What’s the main argument of the article?
  • What’s the main reason someone wants to read the article (the “search intent”)?

This is easier if you have a clear topic and audience.

If you know what you want to say and who you’re addressing, you can approach the topic from different angles, but you’ll still be able to get to the heart of your text.

Provide Value

Writing valuable content means that

a) the text is valuable to the audience, and b) it’s useful to the company for whom you are writing (which might be your own).

Content writing is a valuable business, and if you learn how to create valuable content, you’ll be able to make a good income from it.

When you think about what you’re sharing with your audience, make sure you’re giving them the information they can use.

For example, if you’re writing about how to bake the perfect apple pie, make sure you provide information about what ingredients are needed, how to mix them together, how to bake the pie, etc.

You need to make sure that your readers can use the information you give them. You’re not doing anyone a favor by giving them the information they can’t use!

Don’t Choose Random Topics

You might think that a website content writer will sit down and pick a topic out of a hat. Nothing could be further from the truth!

Each topic is chosen with a clear goal in mind.

Whether it’s to get more organic search traffic to a website, with SEO writing to get backlinks that improve SEO rankings, to generate leads for a company’s products or services, to promote a company’s products or services, or to drive traffic to a company’s landing page.

It can also be about increasing leads for a business, establishing a new brand name, making people aware of the brand, or selling a product.

It can also be about getting people to sign up for a mailing list or download a free eBook.

You get the point. Each topic is chosen with a specific goal in mind.

It’s important to be aware of this because it’ll help you write more effectively.

Pay Attention to Keywords

Even if as a writer you get an assignment where the keyword research is already done for you, it’s still important to think about the keywords when writing a content piece.

If you don’t include the keywords in the article, the article isn’t technically optimized for the keyword and someone searching for that keyword may not find the article even if your article is the best answer to their question.

Keywords help you structure your article and focus on the main topic.

For example, if you’re writing an article about how to make a perfect organic smoothie, you will need to know what’re the most important keywords for this article.

Don’t Keyword Stuff

You need to avoid the so-called ‘keyword stuffing’ in your work.

Keyword stuffing is when you don’t focus on the topic of the content piece, but try to pack in as many keywords as possible.

Content writing is all about creating the best content possible. If you try to cram keywords into an article without structuring it thematically, you’re doing yourself (and your client and readers) a disservice.

You should only use keywords when they naturally fit the topic. For example, if you’re writing about organic smoothies, make sure you use words like “organic” and “smoothie.”

Match Search Intent

The best way to meet search intent is to really understand what the person searching for the keyword is trying to find. Think about how and why they searched for the keyword.

In other words:

  • Why are they searching for the keyword?
  • What do they want to accomplish with the information?
  • What’ll they do with the information after they read it?

Your goal as a content creator should be to provide the most comprehensive and helpful answer to the search query.

Get to the Point

As a rule, it’s a good idea to avoid long, wordy introductions.

Get straight to the point.

The same advice applies to paragraphs. Keep them short and to the point.

Because your main goal is to give your audience the information they’re looking for, and you don’t want to tell them over much. Whether they match a buyer persona or are simply looking for information.

Your job is to get right to the heart of the matter.

Write only the words that are necessary to get your message across!

Sometimes it can be a really good idea to tell a story in an article.

However, if you do this, you should make sure that you tell the story in a way that serves the purpose you want to achieve.

For example, if you’re writing about the organic smoothie mentioned above, you could also tell a story about how you learned about the health benefits of smoothies.

Efficient Research

Efficient research is at the heart of any good writing. You need to find a way to research in such a way that you don’t get bogged down in details.

Avoid rabbit holes!

Remember, you only have a limited amount of time to write your content, so you need to be able to research quickly and effectively.

The best way to do this is to use a combination of online and offline tools.

  • Start with free sources like Wikipedia. Find the best sources of information on the topic.
  • Use crowdsourcing websites like Quora to ask experts about the topic.
  • Use Google to refine your search for information.
  • Use tools like Answer the Public to find out what questions people are really asking.
  • Tools like SEMRush can help you find out what keywords people are searching for.

Don’t ignore personal experience and experiments.

Let’s say you’re writing about boomerangs and you want to know how to throw them most effectively and efficiently.

The best way to do your research might be to start throwing boomerangs yourself!

In other words, go out and buy a boomerang and use it for several weeks.

This way you’ll get a good understanding of how the boomerang moves through the air and what’s an effective and what’s an ineffective boomerang throw.

You can develop a much better understanding of what you want to write about, and some fun stories, that will make it much easier to write a quality article.

Avoid Plagiarism

It’s critical to be clear about what plagiarism is.

Plagiarism is when you copy another person’s work and pass it off as your own.

When writing content for clients, you need to make sure that you never plagiarize someone else’s work or ideas.

Back up your work with your own research and opinion.

If you take the example above – the boomerang – you could simply copy and paste the information you find on the Internet about boomerangs into your content.

That would be plagiarism.

It’s important that you build on your research, expand it, and improve it. Never simply copy and paste information from other sources.

Cite your sources properly. Either with direct links in the body text or with a list of sources.

If you use a quote from a book or article, put it in quotation marks.

Understand Fair Use

Fair use means that you use copyrighted material without the author’s permission, but only for a limited and “reasonable” purpose, and that you use only as much of the copyrighted material as is necessary for your purpose, and that you credit the source of the material.

You use a copyrighted work for a limited and “transformative” purpose.

The copyright owner can still sue you if you use content without permission, but if you use it according to the rules of fair use, you aren’t technically in violation of copyright.

Mastering Opening Lines

Opening lines are very important when writing content. Whether it’s the beginning of a text or the beginning of a story, the opening is what draws your audience in.

It’s your way of grabbing the reader’s attention and enticing them to read the whole story.

Opening lines can pique the curiosity and interest of your readers and/or customers.

You make them wonder, “What’s going on here? I want to find out.”

That’s why you should avoid clunky, boring, and tedious opening sentences.

Remember that you want your text to grab the attention of your target audience and captivate them.

For example, if you’re writing a testimonial, you could start with a bold statement like “This product has changed my life”.

You can start with a question or a statistic or fact.

The most important thing is that you grab the reader’s attention. The first words – together with its headline – are the most important part of your article.

You can write captivating content, but if you don’t manage to grab the reader’s attention with the first line, they won’t read to the end of the first paragraph.

Imagine writing an article about how to throw a boomerang.

You could write:

“The best way to throw a boomerang isn’t to throw the boomerang.”

This is a snappy, creative, and interesting opening line. You can use it to grab the reader’s attention and get them excited about the article.

Get Great at Outlining

The more content you write, the better you’ll get at creating an outline quickly.

You’ll reach a point where you’re able to write a full article in a few minutes.

That doesn’t mean you’ll be able to write a great article in a few minutes, but you’ll be able to formulate the outline of an article in a few minutes.

It means that you’ll know all the important points of the article and you’ll be able to write those points down quickly.

The reason why you should write your outline quickly is that you want to make sure that you get to the heart of your ideas and concepts quickly.

In my opinion, there’s nothing better than mind mapping to quickly and easily outline your ideas and concepts and then flesh them out into a full text.

The advantage of a mind map is that you can easily see how all the ideas and concepts relate to each other.

This way you can make sure you cover all the areas and provide the most benefit to your readers.

You should always write the title in the middle of the mind map. Then you should write down the most important points and arrange them around the title.

Once I’ve outlined and restructured the article in the mind map, I export it as markdown and take it into my favorite text editor. With markdown, all the branches and sub-branches of the mind map appear as headings in the text.

Write…a LOT

When you start writing content, guess what? You actually have to write!

A lot of it.

I’d recommend at least a thousand words a day, but that’s only for beginners. If you’re a veteran, I’d recommend at least two thousand words a day.

Part of that’s making a schedule for yourself and committing to putting in the hours.

Personally, I write at least 4,000 words a day. It’s a discipline.

The more you write, the better you get.

It’s not always easy. It’s not always fun.

But it’s necessary.

You’ll get better.

You’ll become faster.

You’ll get better at developing ideas.

You’ll get better at organizing your ideas.

You’ll get better at writing.

You’ll get better at writing complete content.

Over time, your skills will improve.

So don’t give up after one, two, or three posts.

Keep writing.

And keep improving.

Have a Writing Den

Having your own place to write will help you get ready to write. If you get up, go to a specific area, and start writing, it’ll be much more effective than if you write in the same area where you do all your other tasks.

When you get up and go to a specific area, you can concentrate better. It makes you more productive.

It makes you a better professional content writer.

You can create your own space in different ways. You could set up a home office. You could set aside a room in your house for that purpose. You could set up a special room in one part of your house.

The most important thing is that you create a space specifically for writing.

This will help you start writing, get in the writing mood, and get the most done.

Time Management and Tracking

Since I use a Mac, the wonderful Session app is very useful for keeping track of time and remembering to take breaks.

However, there are many ways to track how much time you spend writing and how much time you spend on each article or piece of content.

If you get your time management right, you can become more efficient.

I recommend the Pomodoro Technique, where you work for 25 minutes and then take a 5-minute break.

First, try to write for 25 minutes at a time and then take a break.

Then increase the time you write.

Then extend the break time.

Remember that writing is only part of the job. You usually need to allow time for other tasks as well, such as research, editing, and formatting.

Master a Variety of Writing Styles

If you’re freelancing, it’s helpful to develop different writing styles that fit the tone and style of the publication you’re working for.

This will also help you build an impressive writing portfolio.

For example, if you’re writing a business-related blog post, you’ll need to develop a slightly different writing style than if you’re writing an article for a lifestyle magazine.

Each of these publications has a different target market.

Therefore, the tone of the article will be different, as will the way the article is structured.

Freelance writers who work with a variety of publications and learn to develop a unique writing style for each publication are more valuable to a variety of clients.

In my blog, I use a light, modern, and sometimes humorous tone.

In some of my assignments, I use a formal, academic style.

On some other assignments, I use a playful style.

You shouldn’t use the same writing style for all your projects.

You should make sure you use the style that best suits your audience.

Compelling Content Using the Right Words

As you progress with content writing, you’ll start to acquire knowledge about copywriting.

Although content writing is different than copywriting, it can be helpful to incorporate a little copywriting into your content. This way, you’ll create more compelling writing.

For example, you could use a headline that’s identical to the headline of a direct response ad. Or you could use a call to action that would appear in a direct response ad. Or you could create a list that’s in the style of a direct response ad.

You don’t have to do any of that, but you can.

Don’t try to copy a direct response copywriter. Instead, learn from the best and use some of the techniques to create better content.

Get Good at Editing

The ability to quickly hack into a first draft to see the forest for the trees is really valuable.

In most cases, content is better when it’s a little shorter.

Aim to cut 15 to 20 percent of your first draft.

Remember, you shouldn’t edit the first draft while you’re still in the writing flow.

You should set it aside and come back with fresh eyes.

If you’re looking for a really good first revision solution, I recommend taking a look at Instatext . With the ability to correct an entire text with one click and choose the tone and region, it’s a really cool tool. One of the benefits is that it helps keep tone and style consistent.

At a later stage of editing, I use Grammarly Premium to make fine corrections (although I find that it’s often too tedious to make all the suggested changes – I reserve that for particularly valuable content).

Format Like Your Life Depended on It

If you publish your articles in WordPress (and I recommend using the built-in Gutenberg for this), make sure the article is easy to read for users reading it on a mobile device.

The best way to do this is to reduce the size of the window you’re working in to mimic the proportions of the mobile device in portrait mode.

Be Easy to Read

People don’t want to read difficult content. They want to read great content that they can understand quickly.

If you’re writing for the web, you need to make sure you’re able to write quality content in a way that’s accessible, but at the same time educates, informs, and entertains.

Hemingway App is a great tool to make sure you’re writing in a way that’s easy to understand. There’s a readability score based on Flesch Reading Ease and Flesch-Kincaid Grade Level.

I like this app because it provides a clear, clean, and quick assessment of a text’s readability.

The tool tells you if you’re using the passive voice, how many words are in each sentence, and how hard the text is to read.

Quotes Away

A great way to spice up your written content is to use relevant quotes.

Make sure you attribute the quote, of course!

Best tools for Content Writing

For a whole article on content writing tools, check out this article I wrote recently.

Finding Work and Money as a Content Writer

Maybe you want to make money writing content as a freelancer.

In that case, I’d advise you to find online publications in your niche, read them, see what they write about, and then approach those publications about publishing content you want to write for them.

Regardless of your level, you can always approach companies in your niche and offer your services.

You might find employment in a content writing company (or set up a content writing business yourself!), Watch out that it is not a content mill, that might wear you down and degrade your skills.

As a freelancer, start small, take on jobs you’re confident you can do, and build a client base.

There are certain marketplaces that have a good reputation, including WriterAccess, ProBlogger, and some of the gigs on Upwork.

The problem with some of these sites is that you can get lost in the crowd, and it can be difficult to get the attention of the companies you’d like to work with.

Still, you can find a freelance writing job on these sites , and they can help you earn an income.

If you can get copywriting jobs, they generally will pay more than content writing.

Have a Portfolio

One of the best ways to build a portfolio and get freelance writing jobs is to set up a blog and write regularly.

You can use your articles as writing samples. If you have a blog, people can see how well you write.

Remember that not all jobs are right for you, and not all clients are either. You have the absolute right to turn down a job if the client is too demanding or if you suspect that payment won’t be made on time or at all.

A quick Google check on potential employers can work wonders!

For your part, act like a professional. Deliver what you promise, build a reputation for quality work, and for quick revisions (within reason). Make sure you follow content guidelines and client instructions to the letter.

Have and Keep Goals

Keep SMART goals in mind when planning which assignments to accept and which to reject. SMART goals mean that the objectives are specific, measurable, achievable, realistic, and time-bound.

When writing, it can be easy to get lost in the words and lose sight of the overall context of the business. This is another good reason to measure the time it takes you to write certain types of content.

Your goal should usually be to increase the number of words per hour.

Dictation can be a great way to achieve this, as can an AI writing assistant like Sudowrite (which I’m using to write this article!).

Keep reviewing your goals throughout your freelance writing career.

How do I get started writing content from home?

The best way to start writing content from home is to create and grow a blog and then do freelance work for online publications. You can also approach certain companies and ask if you can offer your services.

How can I start writing content with no experience?

If you don’t have experience, you can start writing content by writing for your own blog and then using that blog for assignments.

What’re the basics of content writing?

The most important thing when writing content is that the content is relevant to the target audience and that it can be found.

What’s SEO Content Writing?

SEO Content Writing is the art and craft of writing content so that it’s seen by search engines and ranks well in search engines.

What’s the format in content writing?

The format in writing content is to make it as readable, accessible, and exciting as possible. If you can do that, you’ll do well in content writing.

What are types of content writing?

Types of content writing include blog posts, web content, articles, reviews, e-books, magazines, white papers, videos, scripts, technical writing, digital content, and presentations.

What are content writing examples?

You can find good content writing examples at major publishers like Mashable, Forbes, Huffington Post, Entrepreneur, Inc, Business Insider. Pick a topic that interests you and read through some of the articles. Look at how they’re formatted, how they’re written, and what grabs your attention.

What are good Content Writing courses?

There are a number of good online courses to learn content writing. I’d be crazy not to mention my own: The Content Writing Course on Udemy.

Make a Living Writing

COACHING + PUBLISHING

assignment content writer

FORMATTING + DESIGN

assignment content writer

FREELANCE COMMUNITY

  • Content Writing Jobs: 10 Handy Places to Get Hired Online

Evan Jensen

Online resources to find content writing jobs

1. flexjobs, 2. cloudpeeps, 3. freelance writing, 4. glassdoor, 6. journalismjobs, 7. linkedin jobs, develop your linkedin profile, 8. media bistro, 9. problogger, 10. virtual vocations, build your freelance business one assignment at a time.

Handy Places to Find Content Writing Jobs. Makealivingwriting.com

Ask your network. Send cold-pitch emails. Make phone calls. Try direct mail. Connect with agencies. Marketing is the name of the game, especially when you’re starting out.

These are proven marketing strategies to find prospects and get hired for content writing jobs. The more prospects you reach out to, the closer you get to your goals to move up, earn more, and make a living writing.

Looking for another way to find freelance work?

It’s no secret that trolling Craigslist for content writing jobs or putting all your bets on Upwork to find great clients aren’t the best ways to build your freelance writing business .

But there are some online resources you’ll want to add to your toolbox.

If you want to get hired, grow your network, and build your portfolio of freelance work, check out these handy places to get hired online.

Finding your own clients to pitch freelance writing services will almost always win out over content mills, bidding sites, and job boards.

But there are some online resources worth checking out to help you:

  • Identify clients in your niche
  • See who’s hiring freelancers
  • Find out what type of content writing jobs are in demand
  • Fill a gap as a temporary writer until a full-time position is filled
  • Get hired for a freelance assignment or long-term contract

Tip: Don’t ignore listings for full-time writing jobs. Find a writing job in your niche that looks like a good fit, except for the 9-5 part? Reach out to the editor or marketing director with a letter of introduction. It’s a great way to land a temporary contract until they hire a full-time employee, which can take months at larger organizations.

Ready to check out the list of handy online resources to find freelance work?

Disclosure: Some of the links below are affiliate links, which means at no extra cost to you, we may earn a commission if you click through and make a purchase.

Want to know a little secret about the Junk Free Job Board inside the Freelance Writers Den? A few of the job listings come from FlexJobs. In fact, FlexJobs is one of our favorite freelance writing job boards . (Editor’s note: The Freelance Writers Den no longer includes a job board because so few jobs met our minimum requirements.)

It’s a paid service that complies thousands of online listings for freelance writing jobs and other remote work. (You’ll get 30% off with Code: FLEXLIFE , thanks to our special hookup with them.)

Tip: You can search the listings without handing over your email address or paying for the service. Use the Advanced Search feature , add a keyword from your niche, and choose a category like Writing, Marketing, or News & Journalism. If you want to see all the details, you’ll need a subscription.

When an editor or marketing director needs a writer, chances are pretty good they’re going to ask their “peeps” first. So how do you get on an editor’s radar?

That’s the foundation for CloudPeeps, created to match freelance writers with companies like Airbnb, Virgin America airlines, Lyft, Zappos, and many others.

Is it just another place that pays cheap rates for content writing jobs? You decide. Clients expect to pay freelancers $60 to $100 per hour or $100 to $250 per blog post.

The Freelance Writing job board gets a virtual fist bump for being an online resource for writers longer any others on this list. Since 1997, like when the Internet was still pretty new. Their staff compiles freelance writing jobs to keep the list going.

Companies can also use the site to find writers. Some of the most recent listings include jobs for blog writing, case studies, copywriting, and more.

Tip : Check the “Remote” box on the left when you search the list to filter out the full-time jobs. And be selective. You’ll find some writing opportunities here that pay professional rates. But others don’t…just a reminder that the best content writing jobs are usually the ones not advertised.

What’s it like to work for company X? If you want to get some insight about a potential freelance writing client, Glassdoor is a good place to look.

But it’s not just a place for employees to post glowing reviews or less-than-happy employees to dish out the dirt. Glassdoor is also a place where employers are looking for freelancers to write blog posts, articles, case studies, white papers, marketing-funnel content, and more.

Here’s an example: A basic search under the Jobs tab for “freelance writer” returned a list of about 1,300 writing jobs. Refine your search, and you’ll be able to sift though the list to find content writing jobs in your niche.

Indeed.com showed up on the Interwebs 14 years ago as a recruiting and job search tool. It didn’t take long for Indeed to outperform it’s competitor, Monster.com (which once paid $4 million for a series of Super Bowl ads).

At the time, most of those writing jobs were for the 9-to-5-sit-in-a-cubicle kind. But that’s changing in today’s freelance economy .

Tip: A quick search for “freelance writer” on Indeed turns up 700-plus content writing jobs for media companies, digital marketing agencies, and staffing services searching for the right freelancer to fill contract assignments.

Looking for assignments writing for newspapers, magazines, and media organizations?

That’s what you’ll primarily find at JournalismJobs, which was founded in 1998 by former Washington Post writer and editor Dan Rohn.

Tip 1 : When you search for freelance work here, use the “Job Type” tab on the left to narrow your search to “freelance” and “telecommute” opportunities.

Tip 2: Also, if you’re looking for an easy way to get a clip, pitch a local story idea to a newspaper in your community. Sad but true…most operate with a shoestring staff and work with freelancers.

If you’re going spend any time checking out these online resources to find content writing jobs, use LinkedIn.

As a freelance writer, it’s by far the best place online to network with people in your niche, connect with editors and marketing directors, and find freelance work.

Take the time to develop and improve your LinkedIn profile as a niche freelance writer. When you optimize your LinkedIn profile, you make it a lot easier for an editor or marketing director to find you. Plus, LinkedIn will recommend job searches based on your profile to save you time.

Before you jump into the search bar on Media Bistro, take a look at the Resources tab at the top of the page. You’ll find useful tips about how to pitch story ideas to a long list of niche, trade, and consumer magazines.

MediaBistro launched way back in 1999, and it’s carved out a niche as a place where companies can find media professionals. That’s good news for freelancers.

When you search for content writing jobs here, you’ll find publishing companies, digital marketing agencies representing Fortune 500 companies, and media outlets in need of your skills.

Tip:  Check the “Working from home” box to narrow your search to freelance or remote work.

When Darren Rowse stumbled upon this foreign concept called “blogging” back in 2002, he decided to start a blog to write about stuff like pop culture and spirituality. And he became obsessed with blogging, online writing and driving traffic.

That’s basically how ProBlogger started. The site includes a lot of resources for freelance writers and bloggers, including the ProBlogger job board.

Tip:  After sifting through the latest listings, there’s a mix of content writings jobs that pay respectable rates (like $300 per blog post on personal finance topics), and others that don’t.

Here’s a FlexJobs competitor. It works pretty much the same way.

At Virtual Vocations, real people sift through thousands of online jobs to create a searchable database where you can find remote work, including content writing jobs.

You can search for freelance work and see what’s out there for free, but you’ll need a paid subscription to see all the details.

“Our job board is 100 percent hand screened,” says Virtual Vocations Public Relations Director Michelle Rawlings. “Every opening we post gets human eyes on it, and is looked at again by our team in 30 days for review.”

Tip: Search by title like “freelance writer” or click on one of the categories like “Writing,” “Creative,” or “Marketing,” to see what’s available. Then use the “Telecommute” filter on the left to narrow your search.

If you want to build a successful freelance writing business, you’ll need to market like crazy…at least at first. Job boards can be one way to find potential clients. Just keep in mind that the best content writing jobs are usually the ones not advertised.

Where do you find content writing jobs online? Let’s discuss in the comments below.

Evan Jensen  is the blog editor for Make a Living Writing. When he’s not on a writing deadline or catching up on emails, he’s training to run another 100-mile ultra-marathon.

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Writing is a form of communication which allows representing messages with clarity. It is a tool used to make languages be read. A writer is an individual who uses written words in various styles and techniques to communicate ideas. Writers create a variety of works in fictional and non fictional domains. Skilled assignment writers who are able to use language to express ideas well often pick up writing as a profession.

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ContentGrip

How to become an awesome content writer (beginner’s guide)

Discover key insights on content writing in the digital age, balancing AI innovation and human touch. Essential guide for those aspiring to professional writing.

Stella Estee Samantha

Stella Estee Samantha

In 2023, content writers remain crucial in creating engaging content that builds audience relationships and drives revenue, standing out even amidst AI's content creation capabilities. Their unique human touch adds value that AI alone cannot replicate.

This role is especially important considering reading trends. A survey indicates that while the average person reads for only about 20 minutes daily, top articles are often lengthy, exceeding 5,700 words. This highlights the need for engaging, well-crafted content. In the digital age, where publications are key to attracting traffic and establishing business credibility, the skill of a content writer becomes indispensable in improving a brand’s image and standing out in the competitive digital marketplace.

How to become a content writer?

What is a content writer, what does a content writer do, what skills does a content writer need, how much money do content writers make, how to become a content writer with no experien, dive in learning, identify your niche, maximize online presence, build a portfolio, start pitching.

Being a content writer involves more than just decent writing skills. Content writers must have the ability to turn any piece of information into something digestible and engaging for audiences.

With AI tools, writers can enhance their efficiency in research, generate ideas, and even refine grammar and style. AI assists in creating drafts faster, allowing writers to focus more on adding unique insights and creativity.

Furthermore, a content writer is accountable for creating well-written copy for your blog, social media account, newsletter, whitepaper, e-book, or even brochure. Anything that involves the written word for marketing purposes is likely to fall into the realm of content writing. The role is a part of a marketing team, but is specifically in charge of coming up with creative and compelling stories for the audience.

assignment content writer

A content writer’s goal is to get audiences to take a chance on a specific product by creating purpose and value around the product or brand. They are crucial in turning curious visitors into loyal customers by pushing out first-rate content. Oftentimes, the best outcome is to have search engines rank your content as among the top results when an internet user searches for a keyword.

In essence, content writers create, manage, and distribute content and ensure that this content is optimized for search engines in order to drive traffic to the site. Most importantly, a content writer must identify a customer's problem and resolve it with a solution.

Many say that there is no secret formula to be a great content writer. However, there are certain skill sets that will no doubt make you a valuable asset to any marketing team. If you can master these skills and apply them to your work, you will be ready to kick off your career as a content writer.

1. Hook readers from the very first sentence

The average person’s attention span is only eight seconds . If your potential audience sees something that doesn’t grab their immediate attention, your content will be pointless. That’s why it’s essential to create an eye-catching headline and a strong hook at the start of any content.

2. Apply guided brand tone and voice

Every brand has its own way of conveying a message to its audience. Some skew more casual and personal, whereas others have a house style that demands technicality and objectivity. A good content writer has to be able to adapt to any writing style. Furthermore, they must be able to transform data into different formats, while still matching the brand’s voice.

3. Pay attention to details

What if you read an article and found a typo? Right off the bat, you would feel that the credibility of the content has dipped at least slightly. Trust us, you do not want your audience to feel that way. Therefore, it’s crucial to proofread and polish any words or sentences that might sound vague or questionable, so as to present your company as a credible, legitimate one.

4. Understand search engine optimization (SEO)

In this internet era, much of how well your content performs is reliant on how well it performs in search engines. To get people to read your article, one of the best ways is to have it rank highly on the search engine. A basic understanding of SEO, WordPress, and coding languages will also help you to gain plus points from any recruiter.

5. Understanding AI in Writing

Content writers can also use free AI tools like ChatGPT. These tools assist in research, proofreading for tone, style, and grammar, and suggesting creative ideas. Using AI like ChatGPT is not only cost-effective but also enhances the quality of writing.

Mastering AI tools in writing can make a content writer's work stand out. It speeds up the writing process, ensuring quick delivery of high-quality content. This skill can differentiate a writer from others, making them more attractive to employers and clients.

6. Be creative

There are billions of articles on the internet, and many of them are just reproductions of other articles. Hence, a content writer must possess the skill to turn ordinary information into brand new interpretations that capture a reader’s attention and keep them engaged and interested. It takes a lot of creativity to create valuable content that stands out.

assignment content writer

How to become a content writer with no experience?

how to become a content writer - How to become a content writer with no experience

For someone who has no experience, it is common to wonder, where to start. Luckily, nowadays, there are accessible resources to learn how to write professionally and earn a living.

Start with writing daily for at least one hour to build a habit. Take time to do research, craft a story, and proofread it. The more you practice, the more you learn, and your chances to get a paid assignment grow.

To get your foot in the door, you may enroll in one of the free courses and tutorials in Hubspot Academy , LinkedIn Learning , or Skillshare . They will make you familiar with content writing basics, and you will receive a certificate at the end.

Do you struggle with finding the right words? The good news is there are plenty of free writing tools that can help you create great copy, avoid errors, and work more productively. For instance, if you're looking for an alternative word or phrase, Thesaurus.com will offer you synonyms to choose from.

Checking grammar is crucial and tools like Grammarly and ChatGPT are great for this. Grammarly, available as a free browser extension or online editor, offers basic corrections. Its premium version gives advanced suggestions and checks for plagiarism.

ChatGPT can help with grammar and also refine style and tone. You can use prompts like 'Can you check this text for grammar errors?' or 'Please make this text sound more professional.' These tools ensure your writing is error-free and cater to a wide range of needs, suitable for writers of all levels.

assignment content writer

Do you want to stand out from other writers? To do so, choose a niche and focus on it. For example, if your main topic is marketing, you should write about it as soon as possible. It will help you to stay up-to-date with trends and become an expert in your field.

You can start with any topic you are passionate about. But if you are in doubt, here is our overview of the best-paying freelance writing niches. You can also focus on specific content types, such as writing case studies, blog posts, or whitepapers.

Joining writer communities is another great way to dive into the writer's market and make connections. It can help you explore job opportunities, meet like-minded people to exchange experience, and grow as a professional. Keep your eyes open for opportunities that match your interests. It will make content writing truly exciting!

how to become a content writer without any experience

Once you have your area of expertise, it’s time to publish your work. It is easier than may seem at first glance. Platforms like Medium or LinkedIn are great starting points. They simplify the process by taking care of technical aspects, allowing you to focus solely on writing. Medium is an open platform for sharing on any topic, while LinkedIn lets you build an audience and connect with industry experts.

For those seeking more control, starting a self-hosted blog is a good strategy. It showcases your work and demonstrates your SEO skills by managing your site's visibility in search engines. However, this comes with the responsibility of handling technical issues.

Remember, whether on a self-hosted blog or platforms like Medium and LinkedIn, it's crucial to actively share your work. Write at least one article per week to maintain engagement with your audience. Your blog or online presence is not just a portfolio; it's a tool to market yourself as a writer and improve your visibility in Google searches for related keywords.

A strong portfolio is another ticket to getting paid gigs.

This portfolio may include articles, social media captions, and so on — anything that demonstrates how well you can create copy and content. An additional tip: most employers seek content writers who don’t just write well, but can also create compelling stories, so that their business is seen as a solution provider and not just a business.

Starting a career as a content writer creates many further opportunities. Within this career progression, you could become an editor, or work in a more specific field such as user experience (UX) as a UX writer, SEO content writer, or even a copywriter.

assignment content writer

Once you are done with the training and building a portfolio, it’s time to look for assignments. Start with making a list of websites that may be potentially interested in a topic you cover. Contact the editor and pitch your idea, explaining why the audience would be interested.

Don’t worry if you don’t earn a fortune straight away. Focus on building connections and receiving positive reviews. If clients are happy with your work, they are likely to come back and recommend you to others. With time, you will decide on what rates are reasonable.

Guest posting on blogs and websites with an established audience is another way to get exposure and build trust with potential clients. Popular bloggers often do not have enough time to write posts regularly or look for fresh ideas. For a beginner, this is a chance to show your skills and learn from someone more experienced.

assignment content writer

Content writers can earn enough income to make this profession their full-time work. According to Indeed , the average content writer in the US earns US$3,719.

There are largely four factors that influence a content writer’s earning: years of experience, industry expertise, language, and content output. Naturally, writers with extensive knowledge about a particular industry will be able to produce more insightful stories, and they’ll be able to command a higher price tag.

Producing content in English language to cater to the international audience would more likely fetch you better rates as well, as compared to serving the local audience with native language. When it comes to content output, you can check some of the high-paying rates here .

As this guide reveals, while pursuing content goals, it's crucial to focus on producing human-centric content. This approach not only fulfills objectives but also creates meaningful connections with the audience.

Remember, the essence of content writing lies in its ability to touch lives and engage readers on a personal level. Balancing strategic goals with the human element ensures your content remains relevant, impactful, and genuinely resonant.

ContentGrow is a freelance writer's secret weapon for landing vetted inbound clients. The platform matches each client with niche-appropriate writers at preferred rates. Sign up to get your invite and free portfolio here .

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How to Format a Writer’s Assignment to Get Better Content Back

  • Written By Lena Katz
  • Updated: November 17, 2023

Now that every brand and company is looking for a process to create and publish owned content, many are in a position to need writers and other creatives (web designers, photographers, social media specialists). Whether your company is hiring an in-house team, engaging an agency or hiring consultants/freelancers, there will be a learning curve as the new creatives learn about your brand and its needs.

Unless you are hiring someone you’ve worked with for many years, who understands your industry inside-out and can pick up brand style instantly, you will probably need to supply parameters and ideas for what you want written, designed and produced. Since a lot of brand managers don’t know right off the bat, or are in a hurry to get this new and burdensome content project off their plate, the impulse may be to give very minimal instructions — i.e., a list of venues that need to be covered, or “Please give me 10 blogs about the beauty industry.” Even for the most willing writer or designer, that’s probably not enough information.

Looking at a general content need from the broadest perspective — the first thing to explain is, what message or story do you want this content to communicate? What is its intended purpose?  From there, what are the company brand voice guidelines that will apply to this assignment? How long would you like it to be? The more detailed you get with your parameters, the better you guide the freelancer. The document that contains all this instruction is referred to as the creative brief, writer’s brief, outline or sometimes, simply “the assignment.”

We asked several professionals who have been on both sides of the fence how they create briefs or assignments, and what’s worked for them in the past when working with companies. Let’s dive into how to format a writer’s assignment and best practices

Why do you need a brief/assignment?

“Creative briefs are critical to ensuring that your project conveys the correct message,” says Sonia Diaz , VP at Balsera Communications . As a public affairs and communications strategy firm for politicians, unions and major corporations, Balsera has to be very conscious and precise with messaging at all times – and more than that, make sure the messaging is consistent across multiple languages.

As many brands switch to using platforms instead of agencies, brand managers often have to craft briefs themselves instead of relying on agency professionals. The results can be dramatically different. Here is an assignment brief from a popular freelancing platform. It is sparse.

Example of an assignment brief that is so sparse it's pointless.

It provides virtually no details, no word count. I can’t even tell if this article is for an English or Spanish audience, or how it would relate to the people of Peru. Most people could not know for sure whether they would be a good fit for this gig based on the information provided.

Now, let’s look at an example of a detailed brief/assignment.

Example of a good assignment brief email to a freelance writer.

This concept provides exactly what the writer needs in order to know whether they should raise their hand for the assignment. And if they do so, it’s with a good-faith guarantee that they can produce an excellent, on-message piece of content. You have the word count, the goal of the post, where the post will be published, what tone to use — even an outline to get the writer started. When a project manager assigns a writer something using this type of brief, they should expect a fairly clean first draft.

Elements that should be included in a brief or assignment

1. content type.

What type of content do you want to create — a blog post? A white paper? Press release? Product description?

2. The target audience

Providing the target audience helps the writer create a personalized piece of content.

The language used in an article aimed at a CMO is much different than the language you would use for a millennial consumer in the middle household income range. When defining the target audience, consider building out a persona (aka avatar) that includes the target’s age, gender, interests, job title, income, needs, and affinity to your product/service. This helps the writer know what tone and approach to take.

Meredith Hoffa , who edits the online magazine of a popular mom’s humor brand, always gives a few differentiators between her website’s POV and other similar sites out there.

“I tell writers I want their stories to be voice-driven but grounded in reality. I want them to let loose, but not lose their humanity in trying to be funny or jokey. The funny should serve the spine of the story. Readers should read the piece and come away thinking ‘I want to be best friends with that author.’”

3. The goal

What is the purpose of your article? The takeaway? What problem does it solve or what action do you want the reader to take?

“To ensure that your team is properly translating your vision, it is important you have defined certain aspects of the project, such as, ‘Who is my audience?’ and ‘What is the feeling you want people to get when they see your product or read your slogan or piece?’” Sonia from Balsera says. “These factors will help in deciding appropriate language, format, font type and tone, to name a few.”

This information helps the writer craft a piece of content that does what you want it to do and is on message with your brand.

4. Company style guidelines

“We don’t always know the nuances of every business we write about, such as who the competitors and what the no-go topics are,” says content consultant   Bob Curley , whose clients range from Healthline to Business Traveller to Disney (one of the most rigorously controlled brands of all time). He prefers assignments to contain less creative direction, but plenty of detailed instruction on company style and branding guidelines.

“For case studies, a key element of a brief would be the brand style and language. What words should I use to describe clients and the institution and its partners? Also, as someone coming from outside the organization it’s helpful to know what the vernacular is in terms of describing people’s jobs and titles.”

5. Where the piece will be published

In the online casino example above, and equally as much for the corporate assignments that Bob Curley often gets, the ultimate destination for this piece of content matters a great deal. Larger corporations often want slightly different tone and language for different types of content: An easy example would be to compare a brand’s social media accounts with its corporate About Us section. Even if writing a typical “magazine-style article,” a writer would need to know whether it’s for a blog and should include internal/outbound links, or whether it’s for publication in print, or will be published on a third party site.

Sharing where the article will be published also allows the writer to research the tone and feel of the site.

6. Key performance indicators

This element of the brief is new to people who come from editorial, and even some PR agencies don’t include it, though many do. Marketers, though, tend to find the KPIs the missing piece and most easy to way to gauge whether a content initiative has worked for their brand. The key is to define what those KPIs are, since it typically isn’t direct sales (although sometimes it can be) or even page views.

We should always be thinking, “How is this content going to funnel, or flywheel my reader into being an active customer or advocate?” says Kate Madonna-Hindes , who owns the content marketing agency Girl Meets Geek and has worked for major brands like Home Depot and AMEX.  “If we’re thinking from the end-game, (conversion) we write to convert.”

So what does conversion look like for a marketer or brand manager? That depends. It could be newsletter signups or form submissions. It could be requests for more information. It could be traffic driven to the reservations page. It could be page views, or what many people consider more valuable these days: return visits to your site.

“To gauge if content is successful, page views don’t always tell the story. It’s wise to use Google’s heat-mapping to see what they are doing while on the page,” says Kate.

If you’re doing this, you may want to instruct your writer to include a certain number of internal and outbound links, a place for an infographic or poll, and a prompt to share their email address for newsletter content or contact from a company representative.

7. Topic or content directions — more detail is better

Your outline should provide the writer with any messaging or story points you definitely want covered. It could include the geographical region of your audience. Also, it should convey the publication and/or company’s preferred tone, POV and any keywords you want to include.

Meredith Hoffa gives specific no-go parameters that writers who specialize in women’s lifestyle content would not necessarily know the first time they wrote for her publication: “I tell them what things to avoid — things I know my brand hates, like the ‘we got you’ trope and the ‘moms, let’s stop judging other moms!’ trope,” she says.

She also places a lot of emphasis on distilling the theme/angle of the piece into a catchy headline.

“Headline idea: No to clickbait, but yes to an active header that grabs the reader. What makes someone want to click this article on social media or in one of our newsletters?

“So much about this type of content is in the packaging. If their piece can’t be summed up in a snappy headline, then it won’t work.”

8. Contact names and info

Many times in branded content, the writer will be expected to reach out to specific sources for quotes or full interviews. If you have those people in mind, include their names, roles and how to get in touch with them. Also include other parameters If applicable, for example: “Email to request an interview, and if you don’t hear back, follow up at the end of the week.”

Since the sources for brand stories can range from factory floor employees to the CEO, it’s crucial to support a freelancer by at least telling them how to get in touch with the sources, if not actually making the connections for them.

9. Due date

This one is self-explanatory.

10. Word count requirements

Give the writer a minimum and, if there is one, a maximum word count. Consider adding 100 words or so to your actual word count requirement. It’s easier to cut the fluff during editing than have to go back and ask for more detail or more straight-up meat to the piece.

11. Links to other relevant documents

If you hire writers often, you should create contributor guidelines and a company style guide . Make sure to include links to these documents in your brief/assignment.

Finally, if you have any reference URLs or favorite blog posts that you want to emulate, include links to those as well.

Great content doesn’t have to be a headache to produce

If you think content strategy is annoying to begin with, it becomes exponentially more frustrating and time-consuming if you have to spend hours answering freelancer emails, requesting revisions, or reworking content that wasn’t on point. This wastes your time, stretches your budget thinner, and makes the creative freelancers (who may have excellent skills and all the good will in the world) grow insecure or resentful. And it’s exactly what you risk when you send a writer off with one sentence to describe what you want.

Stellar development begets stellar content. Empower your writer with the tools and information they need to produce the engaging, brand-elevating, helpful content your audience wants. And if you’d rather outsource to a trusted partner, connect with us at ClearVoice. Our managed content creation and expert creators will help you produce high-quality content that accomplishes your bran mission.

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The Writing Center • University of North Carolina at Chapel Hill

Understanding Assignments

What this handout is about.

The first step in any successful college writing venture is reading the assignment. While this sounds like a simple task, it can be a tough one. This handout will help you unravel your assignment and begin to craft an effective response. Much of the following advice will involve translating typical assignment terms and practices into meaningful clues to the type of writing your instructor expects. See our short video for more tips.

Basic beginnings

Regardless of the assignment, department, or instructor, adopting these two habits will serve you well :

  • Read the assignment carefully as soon as you receive it. Do not put this task off—reading the assignment at the beginning will save you time, stress, and problems later. An assignment can look pretty straightforward at first, particularly if the instructor has provided lots of information. That does not mean it will not take time and effort to complete; you may even have to learn a new skill to complete the assignment.
  • Ask the instructor about anything you do not understand. Do not hesitate to approach your instructor. Instructors would prefer to set you straight before you hand the paper in. That’s also when you will find their feedback most useful.

Assignment formats

Many assignments follow a basic format. Assignments often begin with an overview of the topic, include a central verb or verbs that describe the task, and offer some additional suggestions, questions, or prompts to get you started.

An Overview of Some Kind

The instructor might set the stage with some general discussion of the subject of the assignment, introduce the topic, or remind you of something pertinent that you have discussed in class. For example:

“Throughout history, gerbils have played a key role in politics,” or “In the last few weeks of class, we have focused on the evening wear of the housefly …”

The Task of the Assignment

Pay attention; this part tells you what to do when you write the paper. Look for the key verb or verbs in the sentence. Words like analyze, summarize, or compare direct you to think about your topic in a certain way. Also pay attention to words such as how, what, when, where, and why; these words guide your attention toward specific information. (See the section in this handout titled “Key Terms” for more information.)

“Analyze the effect that gerbils had on the Russian Revolution”, or “Suggest an interpretation of housefly undergarments that differs from Darwin’s.”

Additional Material to Think about

Here you will find some questions to use as springboards as you begin to think about the topic. Instructors usually include these questions as suggestions rather than requirements. Do not feel compelled to answer every question unless the instructor asks you to do so. Pay attention to the order of the questions. Sometimes they suggest the thinking process your instructor imagines you will need to follow to begin thinking about the topic.

“You may wish to consider the differing views held by Communist gerbils vs. Monarchist gerbils, or Can there be such a thing as ‘the housefly garment industry’ or is it just a home-based craft?”

These are the instructor’s comments about writing expectations:

“Be concise”, “Write effectively”, or “Argue furiously.”

Technical Details

These instructions usually indicate format rules or guidelines.

“Your paper must be typed in Palatino font on gray paper and must not exceed 600 pages. It is due on the anniversary of Mao Tse-tung’s death.”

The assignment’s parts may not appear in exactly this order, and each part may be very long or really short. Nonetheless, being aware of this standard pattern can help you understand what your instructor wants you to do.

Interpreting the assignment

Ask yourself a few basic questions as you read and jot down the answers on the assignment sheet:

Why did your instructor ask you to do this particular task?

Who is your audience.

  • What kind of evidence do you need to support your ideas?

What kind of writing style is acceptable?

  • What are the absolute rules of the paper?

Try to look at the question from the point of view of the instructor. Recognize that your instructor has a reason for giving you this assignment and for giving it to you at a particular point in the semester. In every assignment, the instructor has a challenge for you. This challenge could be anything from demonstrating an ability to think clearly to demonstrating an ability to use the library. See the assignment not as a vague suggestion of what to do but as an opportunity to show that you can handle the course material as directed. Paper assignments give you more than a topic to discuss—they ask you to do something with the topic. Keep reminding yourself of that. Be careful to avoid the other extreme as well: do not read more into the assignment than what is there.

Of course, your instructor has given you an assignment so that they will be able to assess your understanding of the course material and give you an appropriate grade. But there is more to it than that. Your instructor has tried to design a learning experience of some kind. Your instructor wants you to think about something in a particular way for a particular reason. If you read the course description at the beginning of your syllabus, review the assigned readings, and consider the assignment itself, you may begin to see the plan, purpose, or approach to the subject matter that your instructor has created for you. If you still aren’t sure of the assignment’s goals, try asking the instructor. For help with this, see our handout on getting feedback .

Given your instructor’s efforts, it helps to answer the question: What is my purpose in completing this assignment? Is it to gather research from a variety of outside sources and present a coherent picture? Is it to take material I have been learning in class and apply it to a new situation? Is it to prove a point one way or another? Key words from the assignment can help you figure this out. Look for key terms in the form of active verbs that tell you what to do.

Key Terms: Finding Those Active Verbs

Here are some common key words and definitions to help you think about assignment terms:

Information words Ask you to demonstrate what you know about the subject, such as who, what, when, where, how, and why.

  • define —give the subject’s meaning (according to someone or something). Sometimes you have to give more than one view on the subject’s meaning
  • describe —provide details about the subject by answering question words (such as who, what, when, where, how, and why); you might also give details related to the five senses (what you see, hear, feel, taste, and smell)
  • explain —give reasons why or examples of how something happened
  • illustrate —give descriptive examples of the subject and show how each is connected with the subject
  • summarize —briefly list the important ideas you learned about the subject
  • trace —outline how something has changed or developed from an earlier time to its current form
  • research —gather material from outside sources about the subject, often with the implication or requirement that you will analyze what you have found

Relation words Ask you to demonstrate how things are connected.

  • compare —show how two or more things are similar (and, sometimes, different)
  • contrast —show how two or more things are dissimilar
  • apply—use details that you’ve been given to demonstrate how an idea, theory, or concept works in a particular situation
  • cause —show how one event or series of events made something else happen
  • relate —show or describe the connections between things

Interpretation words Ask you to defend ideas of your own about the subject. Do not see these words as requesting opinion alone (unless the assignment specifically says so), but as requiring opinion that is supported by concrete evidence. Remember examples, principles, definitions, or concepts from class or research and use them in your interpretation.

  • assess —summarize your opinion of the subject and measure it against something
  • prove, justify —give reasons or examples to demonstrate how or why something is the truth
  • evaluate, respond —state your opinion of the subject as good, bad, or some combination of the two, with examples and reasons
  • support —give reasons or evidence for something you believe (be sure to state clearly what it is that you believe)
  • synthesize —put two or more things together that have not been put together in class or in your readings before; do not just summarize one and then the other and say that they are similar or different—you must provide a reason for putting them together that runs all the way through the paper
  • analyze —determine how individual parts create or relate to the whole, figure out how something works, what it might mean, or why it is important
  • argue —take a side and defend it with evidence against the other side

More Clues to Your Purpose As you read the assignment, think about what the teacher does in class:

  • What kinds of textbooks or coursepack did your instructor choose for the course—ones that provide background information, explain theories or perspectives, or argue a point of view?
  • In lecture, does your instructor ask your opinion, try to prove their point of view, or use keywords that show up again in the assignment?
  • What kinds of assignments are typical in this discipline? Social science classes often expect more research. Humanities classes thrive on interpretation and analysis.
  • How do the assignments, readings, and lectures work together in the course? Instructors spend time designing courses, sometimes even arguing with their peers about the most effective course materials. Figuring out the overall design to the course will help you understand what each assignment is meant to achieve.

Now, what about your reader? Most undergraduates think of their audience as the instructor. True, your instructor is a good person to keep in mind as you write. But for the purposes of a good paper, think of your audience as someone like your roommate: smart enough to understand a clear, logical argument, but not someone who already knows exactly what is going on in your particular paper. Remember, even if the instructor knows everything there is to know about your paper topic, they still have to read your paper and assess your understanding. In other words, teach the material to your reader.

Aiming a paper at your audience happens in two ways: you make decisions about the tone and the level of information you want to convey.

  • Tone means the “voice” of your paper. Should you be chatty, formal, or objective? Usually you will find some happy medium—you do not want to alienate your reader by sounding condescending or superior, but you do not want to, um, like, totally wig on the man, you know? Eschew ostentatious erudition: some students think the way to sound academic is to use big words. Be careful—you can sound ridiculous, especially if you use the wrong big words.
  • The level of information you use depends on who you think your audience is. If you imagine your audience as your instructor and they already know everything you have to say, you may find yourself leaving out key information that can cause your argument to be unconvincing and illogical. But you do not have to explain every single word or issue. If you are telling your roommate what happened on your favorite science fiction TV show last night, you do not say, “First a dark-haired white man of average height, wearing a suit and carrying a flashlight, walked into the room. Then a purple alien with fifteen arms and at least three eyes turned around. Then the man smiled slightly. In the background, you could hear a clock ticking. The room was fairly dark and had at least two windows that I saw.” You also do not say, “This guy found some aliens. The end.” Find some balance of useful details that support your main point.

You’ll find a much more detailed discussion of these concepts in our handout on audience .

The Grim Truth

With a few exceptions (including some lab and ethnography reports), you are probably being asked to make an argument. You must convince your audience. It is easy to forget this aim when you are researching and writing; as you become involved in your subject matter, you may become enmeshed in the details and focus on learning or simply telling the information you have found. You need to do more than just repeat what you have read. Your writing should have a point, and you should be able to say it in a sentence. Sometimes instructors call this sentence a “thesis” or a “claim.”

So, if your instructor tells you to write about some aspect of oral hygiene, you do not want to just list: “First, you brush your teeth with a soft brush and some peanut butter. Then, you floss with unwaxed, bologna-flavored string. Finally, gargle with bourbon.” Instead, you could say, “Of all the oral cleaning methods, sandblasting removes the most plaque. Therefore it should be recommended by the American Dental Association.” Or, “From an aesthetic perspective, moldy teeth can be quite charming. However, their joys are short-lived.”

Convincing the reader of your argument is the goal of academic writing. It doesn’t have to say “argument” anywhere in the assignment for you to need one. Look at the assignment and think about what kind of argument you could make about it instead of just seeing it as a checklist of information you have to present. For help with understanding the role of argument in academic writing, see our handout on argument .

What kind of evidence do you need?

There are many kinds of evidence, and what type of evidence will work for your assignment can depend on several factors–the discipline, the parameters of the assignment, and your instructor’s preference. Should you use statistics? Historical examples? Do you need to conduct your own experiment? Can you rely on personal experience? See our handout on evidence for suggestions on how to use evidence appropriately.

Make sure you are clear about this part of the assignment, because your use of evidence will be crucial in writing a successful paper. You are not just learning how to argue; you are learning how to argue with specific types of materials and ideas. Ask your instructor what counts as acceptable evidence. You can also ask a librarian for help. No matter what kind of evidence you use, be sure to cite it correctly—see the UNC Libraries citation tutorial .

You cannot always tell from the assignment just what sort of writing style your instructor expects. The instructor may be really laid back in class but still expect you to sound formal in writing. Or the instructor may be fairly formal in class and ask you to write a reflection paper where you need to use “I” and speak from your own experience.

Try to avoid false associations of a particular field with a style (“art historians like wacky creativity,” or “political scientists are boring and just give facts”) and look instead to the types of readings you have been given in class. No one expects you to write like Plato—just use the readings as a guide for what is standard or preferable to your instructor. When in doubt, ask your instructor about the level of formality they expect.

No matter what field you are writing for or what facts you are including, if you do not write so that your reader can understand your main idea, you have wasted your time. So make clarity your main goal. For specific help with style, see our handout on style .

Technical details about the assignment

The technical information you are given in an assignment always seems like the easy part. This section can actually give you lots of little hints about approaching the task. Find out if elements such as page length and citation format (see the UNC Libraries citation tutorial ) are negotiable. Some professors do not have strong preferences as long as you are consistent and fully answer the assignment. Some professors are very specific and will deduct big points for deviations.

Usually, the page length tells you something important: The instructor thinks the size of the paper is appropriate to the assignment’s parameters. In plain English, your instructor is telling you how many pages it should take for you to answer the question as fully as you are expected to. So if an assignment is two pages long, you cannot pad your paper with examples or reword your main idea several times. Hit your one point early, defend it with the clearest example, and finish quickly. If an assignment is ten pages long, you can be more complex in your main points and examples—and if you can only produce five pages for that assignment, you need to see someone for help—as soon as possible.

Tricks that don’t work

Your instructors are not fooled when you:

  • spend more time on the cover page than the essay —graphics, cool binders, and cute titles are no replacement for a well-written paper.
  • use huge fonts, wide margins, or extra spacing to pad the page length —these tricks are immediately obvious to the eye. Most instructors use the same word processor you do. They know what’s possible. Such tactics are especially damning when the instructor has a stack of 60 papers to grade and yours is the only one that low-flying airplane pilots could read.
  • use a paper from another class that covered “sort of similar” material . Again, the instructor has a particular task for you to fulfill in the assignment that usually relates to course material and lectures. Your other paper may not cover this material, and turning in the same paper for more than one course may constitute an Honor Code violation . Ask the instructor—it can’t hurt.
  • get all wacky and “creative” before you answer the question . Showing that you are able to think beyond the boundaries of a simple assignment can be good, but you must do what the assignment calls for first. Again, check with your instructor. A humorous tone can be refreshing for someone grading a stack of papers, but it will not get you a good grade if you have not fulfilled the task.

Critical reading of assignments leads to skills in other types of reading and writing. If you get good at figuring out what the real goals of assignments are, you are going to be better at understanding the goals of all of your classes and fields of study.

You may reproduce it for non-commercial use if you use the entire handout and attribute the source: The Writing Center, University of North Carolina at Chapel Hill

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What is Content Writing? (Beginners Guide)

Content writing is an excellent career opportunity with plenty of opportunities to be creative, work with new people, and earn a good salary.

Alex Chris

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What Is Content Writing?

What does a content writer do, how to become a content writer, content writing tips, content writing examples, how much do content writers get paid, should you become a content writer.

Content writing is the process of planning, writing, and publishing web content to satisfy the needs of a specific audience. The aim is to share valuable information to earn customer trust, improve engagement, and establish credibility in your niche.

A content writer creates written material for websites, blogs, and other digital media. They engage and inform audiences through well-researched and compelling content.

The fundamental role of a content writer starts with understanding the target audience of the company they’re writing for. The best content writers know how to adjust their tone of voice and marketing efforts to suit the expectations of their target audience.

Some of the tasks a content writer may be responsible for include:

Keyword research: While some companies have separate SEO experts responsible for keyword research, good content writers should have the skills to perform keyword research and identify terms and phrases to use in the content.

Content strategy: Content writers can work solo or with content marketing specialists and assist in developing an end-to-end content strategy. This could involve determining what kind of content to create for each channel.

Content writing: Perhaps the most important role of a content writer is actually creating content. Content writers create everything from blog posts to web pages on behalf of a client.

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Proofreading and editing: Some content writers do all of their proofreading and editing themselves.

Publishing: Content writers will usually be able to upload their content to various platforms. This could mean adding posts to a WordPress site and scheduling them.

The key to successfully starting a job in content writing is developing your skills and gaining as much experience as possible. Here are some steps for beginners to start with content writing with no experience:

  • Enroll in a course
  • Practice your writing skills
  • Develop complementary skills
  • Find your niche
  • Build your experience

1. Enroll in a course

While you don’t need a specific content writing degree to get into this industry, a content marketing certification or a digital marketing certification can be useful.

Enrolling in an online course is an excellent way to develop some of the necessary skills you’ll need to impress and attract potential clients. You can even get a copywriting certificate to add to your resume.

When looking for suitable courses, focus on the aspects of content writing you’re most interested in. For instance, if you want to get involved with content writing from an SEO perspective, look at courses covering digital marketing , SEO Courses , and writing.

You may decide to take a selection of different courses to build out the appropriate skillset.

2. Practice your writing skills

Many people aspire to be writers, particularly when they have a creative mind and a talent for language. However, only a handful of hobbyists turn their skills into a profession.

The only way to actively pursue your career in content writing is to begin practicing. It takes many hours to become the kind of writer a professional team or business would want to hire.

Begin by writing blogs for your own website, where you can advertise your skill, collect testimonials, and build a portfolio over time.

You can also get involved with online writing forums and groups to gain inspiration. You could even volunteer your writing services to publications you like. This will help to build your skills while getting your name out there.

Our Content Marketing Course will teach you everything you need to know about content writing.

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3. Develop complementary skills

Writing is the most important talent you’ll need to become a professional content writer.

However, there are other skills that can come in handy and improve your chances of getting the attention of potential clients. For instance, you’ll need fantastic communication skills to interact with clients and companies you work with.

Learning how to convey your ideas effectively to a wide audience will be essential as a content writer.

You’ll also need good research skills. Ensure you know how to track down credible sources of information when developing your career as a content writer.

Other complementary skills may include:

  • SEO : Most companies want their content writers to have some basic search engine optimization .
  • Problem-solving : Problem-solving skills will help you to come up with unique ways of using content to address the needs of your clients.
  • Adaptability : The ability to adapt, constantly grow, and develop new skills is essential to a content writer. The tools you use to convert customers for your audience will likely change over time, so be ready to evolve frequently in your career.

4. Find your niche

While some content writers and copywriters will work on a broad range of topics across a wide variety of companies and industries, a general approach can make it difficult to stand out.

You may find you can reach a wider audience and spend more time on work you actually enjoy with a niche.

Focusing on a specific area of specialization could mean you work best for companies in the healthcare or technology industry. The more you focus on this space, the more you develop your reputation and attract potential future clients.

Alternatively, your niche could involve looking at a specific aspect of content writing. You might be particularly good at writing engaging blog posts, creating social media content, or producing whitepapers for technical companies.

5. Build your experience

Finally, the most important thing that matters to people planning on hiring a content writer is usually experience. Your future employers want to see evidence you have skills in your space.

The best way to begin building experience as a content writer is to create a portfolio of work you can share with your employers. These are basically examples of your content in the form of ad mock-ups, blog posts, and social media campaign ideas.

Once you have your portfolio and you’re posting regularly on your own website blog, look for opportunities to branch out and gain more experience.

Contributing to reputable sites, even if you don’t get paid for it, will help to demonstrate your writing skills. You can also consider offering clients a discount price in exchange for a review when you finish their project.

Follow these tips to become better a content writing.

1. Write content for all the stages of the marketing funnel

Content marketers use content to direct prospects through the different stages of the digital marketing sales funnel . Each stage of the customer journey requires a different approach to content.

Digital Marketing Funnel

For example, during the awareness stage ( top of the funnel ), your content would aim to inform and attract customers.

During the consideration stage, you highlight the benefits of your products or services against competitors.

At the bottom of the funnel, you write content to convince customers to purchase a product or perform a desired action.

2. Always do your research

Research is vital for content for a variety of reasons. First, you need to conduct research to determine who you’re writing for.

The best content writers cultivate a specific voice to speak to a certain audience. The more you understand your customer, the more you can connect with that person on an emotional level – generating conversions.

It’s also important to research any information you will be writing about. Factual, credible information is key in content production, even if your writing is primarily for entertainment purposes.

Studies show if a brand generates fake content about products or services, around 59% of customers will stop buying from this company immediately.

To make your content as compelling as possible, research:

  • Your subject matter: Learn as much as possible about the topic and use references to reputable sources to give your work credibility.
  • Customers: Know your audience. Building buyer personas and understanding how customers respond to different content at various stages in the consumer journey will improve conversions on a significant scale.
  • Competitors: Understanding what your competitors produce in terms of content will give you some valuable inspiration. It also helps when you’re trying to make your content unique from what’s already available on the market.

3. Master the critical components of content

Every piece of content is constructed with a series of different elements. For written content, specific components are more important to capturing and converting customers than others. For instance, you’ll need:

Head-turning headlines: Headlines determine whether your audience will bother reading the rest of the article, eBook, or any other content you produce.

If your headline isn’t engaging, readers will just hit the back button. Engaging headlines are thought-provoking and interesting.

How to Write Great Headlines

Try techniques like using numbers to demonstrate authority, such as “98% of marketers say…” or asking questions: “Do you know these email marketing tricks?”

A compelling hook: You only have a matter of seconds to keep readers engaged after they’ve read your headline. The first sentence or two is crucial in keeping your audience’s attention. Make sure you get this first section right.

Stay clear and focused: Don’t confuse your audience with a hundred different ideas in one piece of content. Focus on a specific topic and concentrate on giving your customers plenty of actionable advice to walk away with.

Remember, use a tone of voice specific to your target audience and the persona you’re writing for. This will help to make your content more compelling to the right people.

4. Edit and optimize everything you write

Finally, great content takes work. Most content writers don’t publish the first version of the piece they write. Taking the time to read through the content is crucial.

Remember, any grammatical error or unusual sentence can confuse your audience and send them running in the opposite direction.

Often, it’s helpful to have a separate proofreader on hand when creating content because they can examine your work objectively and spot things you’ve missed. Other ways to enhance your work include:

Checking for content SEO : Have you used keywords naturally and organically throughout the post? Are there internal links for page connections on your site and external links for credibility? Have you optimized your H1 tag , meta tags, headlines, and title tags?

Content SEO

Examining readability: Is your content divided into logical segments? Have you got subheadings to guide your reader, short paragraphs, and plenty of bullet points? Keep everything as clean as possible to improve readability.

Looking at relevancy: Is every part of your content as relevant as it should be? Can you remove anything that isn’t useful to your audience?

The most common forms of content a content writer may be asked to create are:

Blogging: Blogs are a central part of building a strong content strategy . They can convey ideas about products and your brand while highlighting your thought leadership. Blogs can also be useful for SEO purposes, building organic traffic , and raising brand awareness.

Email: Writing content for emails can help to convert customers, as well as generate better engagement for your business. Email marketing also helps to build loyalty and strengthen your opportunities for repeat purchases.

Social media: Social channels require content writers to communicate various ideas and campaigns as effectively as possible.

Product content: Selling products and services requires a unique set of writing skills. You’ll have to balance sales copy with storytelling and SEO strategies.

Brand journalism: PR news releases, customer and brand stories, and internal communications can all require the support and guidance of a content writer.

Whitepapers and eBooks: Content writers can help to produce highly technical and professional content that requires a focus on a specific subject. This helps to strengthen the authority of the brand.

Video scripts: If scripts are required to create videos or even podcasts for a company’s branding purposes, a content writer can assist with this.

Content Types

The average salary for a content writer (1-4 years of experience) is around $52,000 per year in the US. Experienced content writers (10-19 years of experience) may earn around $60,000 annually.

Content Writer Annual Salary

Indeed.com says content writers earn around $20.76 per hour. Your exact earnings will depend on your area of specialization and the kind of companies you work with regularly.

Content writing can be a highly engaging and satisfying job role for many people. It’s an exciting career with plenty of opportunities to be creative, work with new people, and develop your skills. However, it also requires significant dedication and hard work.

If you have a way with words and you know how to produce content that speaks to people, a content writing position could be ideal for you.

Alex Chris

Alex Chris is a digital marketing consultant, author, and instructor. He has more than 18 years of practical experience with SEO and digital marketing. Alex holds an MSc Degree in eCommerce and has consulted with Fortune 500 companies in different industries. He blogs regularly about SEO and Digital marketing, and his work has been referenced by leading marketing websites. Connect with Alex on Twitter and LinkedIn .

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Learn how to succeed in freelance writing in a market dominated by AI writers and chatbots.

The ultimate beginner’s guide to content marketing. Learn exactly how to use content to attract and engage with an online audience.

If you’re thinking of starting a content strategy career, this is the perfect guide for you. Learn everything you need to know about content strategists, what they do, and how you can get started.

Learn how to become an SEO freelancer with this complete guide to building your skills, finding clients, and developing your new career.

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November 25, 2023 at 8:21 pm

I learned a lot more about Content writing in this short article than I have learned about it in the past four years after completing my Digital Marketing Certificate course in 2019. The article is rich, lucid, and engaging to the last sentence. Wonderful work and honest help to people who need to get started on content writing as a career.

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24 Content Writing Samples Examples & How to Create Yours

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Can you show us some samples of your writing? If that’s something you keep hearing but cannot say a confident yes to, you’re at the right place. We’ll show you 24 examples of how others write and present their content writing samples and answer some of the most frequently asked questions.

So the next time a potential client wants to see your samples or HR requests them for your job application, you won’t have to worry about it anymore. You can just send your writing portfolio over with all of your best projects included.

Create your site now

Looking for a quick and easy way to build your portfolio? Try Copyfolio and create a stunning website that’ll look good on every device. It’s free, no credit card required.

Read until the end, because we added free content writing sample templates for you!

Content writing sample examples

1. Kevin Anderson

Kevin created a page for his writing samples that's both visually appealing and informative. It shares details of the project while also allowing you to actually read the piece.

Kevin created a page for his writing samples that's both visually appealing and informative. It shares details of the project while also allowing you to actually read the piece. He built his content writing portfolio using Copyfolio .

2. Shanice Perriatt

A case study showcasing content written for social media, by Shanice Periatt

Shanice displays her social media content samples with screenshots and mockups.

3. Astor George

The content writing samples of Astor George, showcased on his writer website

Astor used Copyfolio's "Charcoal" color palette to let the images shine, and added CTA buttons under each sample's description for better conversions.

4. Allana Schwaab

A content writing case study, featuring a short summary of the project and she also included large images of the final piece. Allana featured these writing samples on her portfolio website

Allana did two things to present her content work for Hilton Supply Management: she wrote a short summary of the project and she also included large images of the final piece. Allana featured these writing samples on her portfolio website, built with Copyfolio .

5. Margaret Reeb

Margaret's case study, featuing with a short explanation of their background and the process, then introducing and links out to each of them.

Margaret created a case study page for all her meditation-themed blog posts. She starts with a short explanation of their background and her process, then introduces and links out to each of them.

6. Sera Ozkivanc

Sera's content writing sample about her project for Loggle, showcasing pieces of writing in browser mockups

Sera created neat visuals of browsers and mockups to illustrate her writing samples on her project page about her work for Loggle. She created it using Copyfolio .

7. Hazel McLaughlin

Writing samples that Hazel did for the Governor of Alabama.

Writing samples that Hazel did for the Governor of Alabama. She featured them on her portfolio website made with Copyfolio , including all important details as text next to images showing the content.

8. Julie Yuen

A screenrecording scrolling through Julie Yuen's content writing portfolio, clicking on one of the project thumbnails, which opens a PDF writing sample on a new tab.

9. Halle Snavely

Halle's content writing samples featuring multiple formats, including blog posts and cheat sheets.

Similar to Shanice, Halle features multiple samples on one page, including screenshots and summaries, linking out to the full pieces. She created her content sample page using Copyfolio and the "Letterpress" template .

10. Robin Catalano

A magazine piece sample Robert wrote, with a little bit about the project background.

A magazine piece sample Robert wrote, with a little bit about the project background.

11. Tania Lewys-Lloyd

Blog samples by Tania, with a link to the blog and some background information.

Blog samples by Tania, with a link to the blog and some background information.

12. Caitlin Wright

Caitlin follows the summary and a screenshot with a button linking to the piece published online.

Caitlin follows the summary and a screenshot with a button linking to the piece published online.

13. Nidhi Pathak

Nidhi chose to add her content sample as a PDF with its preview and short summary.

Nidhi chose to add her content sample as a PDF with its preview and short summary.

14. Kelsey Ray

Kelsey's content writing portfolio, featuring multiple samples categorized by industry —and included a case study for more information.

Kelsey listed multiple samples categorized by industry —and included a case study for more information.

content writing case study on Kelsey Ray's writing portfolio page

She also wrote about the objectives and gave some additional information about the projects.

15. Angela Rodgers

case studies for content writing samples, displaying the finished results as screenshots.

Angela wrote short case studies for each of her samples, and displayed the finished results as screenshots.

16. Hannah Smith

Hannah's writing sample in the form of an excerpt —you can view the full blog post by clicking through

Hannah included the excerpts of her content writing samples on her site as blog posts, with a link to the full article.

17. Leah Presser

Writing samples showcased as PDFs, with their own page, including a short summary and a call to action button

Leah also added her writing samples as PDFs —each on their own page, with a short summary included.

18. Paul Maplesden

Paul added a screenshot with a title and short description to display his samples in his portfolio, followed by links to more of his blog posts.

Paul added a screenshot with a title and short description to display his samples in his portfolio, followed by links to more of his blog posts.

19. Marijana Kay

Marijana writes a comprehensive case study when adding her writing samples, giving you a good idea on how the content she writes performs.

Marijana writes a comprehensive case study when adding her writing samples, giving you a good idea on how the content she writes performs.

20. Laura Howarth from left field.

Marijana writes a comprehensive case study when adding her writing samples, giving you a good idea on how the content she writes performs.

21. Yvonne Reilly

content writing samples in the writing portfolio of yvonne reilly

Similarly, Yvonne also added each project as a card, linking out to the pieces on different websites.

22. 3rd.Life

Content writing sample displayed on the 3rd.life website

The content writing samples on the 3rd Life website pop up in lightbox windows, so you can take a better look and read the whole piece.

23. Julie Gabriel from Copywriter.world

Julie displays her writing samples with different CTAs depending on the format: some are linking to the published piece, while some offer a PDF download.

Julie displays her writing samples with different CTAs depending on the format: some are linking to the published piece, while some offer a PDF download.

24. Shoaib Marfatiya

Shoaib's content writing samples

Why do you need to have content writing samples?

Okay, yes, these are great… But why do we need to have the content writing samples again? Isn’t it enough to just list all the previous clients and work experiences?

Not really.

Even if you worked with some big brands, it doesn’t mean that your next client or employer will like your writing style. Or that they’ll think you can adjust your tone of writing to their brand’s.

Getting to see multiple samples of your work in your writing portfolio , even if they’re not very long, will help them decide if you’re going to be a good fit or not. It’s kind of like trying an exotic new dish. You like how it sounds, but you’d still want to try it first before you can say that you actually do like it.

And that’s all the more true with clients working in complex industries. When it comes to highly technical topics, people like to see that you not only thoroughly understand it but can explain it in an interesting, easy-to-understand way.

What kind of jobs do you need content writing samples for?

First of all, you’ll need them if you’re a freelance writer, offering copywriting, or content writing services. Your prospective clients will want to check out your writing style before they hire you, that’s for sure.

But if you’re applying for an in-house or agency position that involves content writing, you will also be asked for it. It can be called a copywriter, content writer, SEO writer/specialist, or even a digital marketing position. So make sure you check the job description carefully and get your samples ready before you hit apply.

This portfolio took 30 minutes in Copyfolio. Build yours in a flash.

Types of writing pieces to include in your content writing samples

Now that you’re pretty sure you indeed need to collect your content writing samples, the next step is to decide what type of writing pieces you want to collect. If you’re an experienced writer, this will be a given.

But if you’re just getting started, choosing certain types of writing for your samples could help guide your projects later on. Because logically, for example, if you have a lot of podcast script samples, you’ll feel like a great candidate for the podcast writing gig. Just as a client would happily hire a writer to write for their blog if the said writer has loads of amazingly written article samples.

Blog posts and articles

One of the most common and popular types of content to write nowadays are blog posts and articles. As content marketing is becoming more well-known amongst companies, the need for writers who can write highly converting content is on the rise as well. So you’ll find that most content writers have blog posts or articles as samples in their writing portfolios.

Long-form webpage copy

Another type of written content all businesses need is copy for their website. With everyone trying to get their pages to rank on Google, if you can write SEO-optimized content for websites, you can get yourself ahead of the competition. Knowing at least the basics of SEO is a valuable skill for writers, so if you have it, don’t be afraid to show it off.

Content for social media

Do we even need to get into why businesses need to have an active social media presence? We all know that by now. But what many people often don’t think about is that writing content for social media is not something that just about anyone can do.

Yes, many social media platforms focus on the visuals - but without outstanding copy to go with it, even the best visuals will fail to convert. You need to know how to reflect on the consumers’ pain points and how to lead them to take the action you want them to take with the right CTAs.

So if you know the popular social media platforms and their requirements like the back of your hand –and can write content for them that will convert… Consider social media specific getting content writing samples and creating a social media portfolio .

Scripts for podcasts or videos

Blogs and websites have been around for ages, but it was in the last couple of years that the popularity of podcasts took off. So much so that now many podcasts are looking for writers to help out with their scripts, especially when they are starting a video podcast series . Since scripts for those need to be more versatile and well-thought-out. And the same goes for video content too.

It’s an exciting new genre, but also one that requires lots of time and effort. Podcasts tend to be quite long –and in most cases, you’ll have to do some research to be able to write a whole podcast script on a topic.

But if that’s something you’re interested in, add podcast or video script pieces to your writing samples to establish yourself as a promising candidate for these types of projects.

If you don’t mind ghostwriting (meaning that your name won’t be displayed as the author), writing eBooks for businesses that sell them is a great way to earn money as a writer. Similarly to podcasts, they’re lengthy and require lots of research –but the compensation usually matches the effort.

So if you’ve written eBooks –or want to get into writing them–, then samples or case studies to show your expertise will come in handy for your writing portfolio website .

Create your site now

How long should your content writing samples be?

The length of your samples will depend on a few things. Let’s start with the easiest.

If you’re adding a piece that was a previous project, the length is what it is. Although, for your portfolio, you can choose whether you want to showcase and publish the whole thing, or just an excerpt of it.

And that’s the second factor. Whether it’s a finished project or you’re just writing it now for your portfolio, you can always include just an excerpt of it. If it’s good enough that it shows your writing style, and your expertise in that specific type of writing, your sample doesn’t have to be thousands of words long.

Of course, if reading the whole piece is needed to assess your skills, write and publish it all. But showcasing only an excerpt can make reading it less overwhelming for the viewer. And as we all know, HR managers and potential clients often don’t have much time to review each content writing and copywriting portfolio . So making it easier for them by keeping the reading material shorter is a great idea.

How to format your content writing samples – a guide for freelancers and in-house content writers

This is another “it depends” kind of situation. Why?

Because if you’re applying for an in-house or agency position, the writing sample requirements might be very specific. They might ask you to send a certain number of samples that have specified length and format too. Or might even ask you to write something replying to a prompt or topic they gave you.

But if there are no such requirements, or you’re just putting your content writing portfolio together, you have more freedom in choosing the format. Our recommendation? A portfolio website , with each sample a separate project page.

Having your personal website with all of your content writing samples on there won’t only make you feel instantly more professional, but will also make it super easy for anyone to review your samples.

When each of your writing samples has its own project page, you have space to not only showcase the finished product but to also talk about how it came to be. Oftentimes the background information such as

  • what the initial brief or your task description was,
  • how you researched the topic and went around writing it up, and
  • the impact it made, the conversions it drove,

...are just as important – and this format will enable you to write about all that.

Free content writing sample presentation template s

To make it even easier for you, we put together two free content writing sample templates. These templates will show you the ideal structure that a content writing sample project page should have.

If you follow one of these templates, your projects will be easier to review, will give insights into and background information on the project, and will convert better.

content writing sample template for showing previous writing projects in an online writing portfolio

Create content writing sample pages based on this template easily with the help of prompts and guiding questions, and the super-fast page builder in Copyfolio — get started for free today, it's free, no credit card required!

This first template is for previous projects that are already published. Start out with your project title and follow up with a screenshot. It doesn’t have to show the whole piece, just that it exists and it’s out there.

People often simply link to the blogs and websites where their writing was published, but they forget one thing. It’s not guaranteed to stay there forever, unchanged. It happens that a company goes out of business, unpublishes some blog posts, or decides to change things in the copy you originally wrote. See how just linking to it becomes problematic?

But by providing a screenshot you can prove that it’s a real project that was published online.

Following the screenshot, write a few sentences about the project background. What was the task you were given? The brief or prompt you got? Who was the client you wrote for? Then, if you can, go into the creative process too.

In the end, show the final result. You can add large-enough images containing the content you wrote so that people can read it there - or even type it out. Additionally, you can link out to the live version of it online.

To maximize your conversions, always end with a clear CTA and your contact information. For example: “If you liked my writing and would like to work with me, email me at [email protected]

content writing sample template for beginner writers with no experience

This template is for you if you’re writing samples just to go in your portfolio. Because if you do that, you won’t be able to start out with a screenshot of your writing published online. You can still add a photo to make the whole page less overwhelming and easier on the eyes.

Next to the image, write a few sentences about its background and your process. Even if it’s a project you made up, you can still write about why you chose that topic and format, and how you got around to working on it.

For the final result, feel free to just type it out, or attach a screenshot of the document you wrote it in.

Collect your samples and add them to your portfolio with Copyfolio

The easiest way to create an online writing portfolio where you can add your content writing samples is using a website builder like Copyfolio.

Copyfolio was designed specifically for writers and will not only let you create a stunning website with just a few clicks but will help you with prompts and questions to write your case studies.

Just choose a template, write the copy, add your projects and you’re ready to go! Start building your professional writer website with Copyfolio, sign up today!

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Dorka Kardos-Latif

Digital marketer & portfolio expert, the face behind all content on Copyfolio 👋

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24 Content Writing Practice Exercises Any Writer Can Try

In this article, we feature 9 content writing practice exercises that can help you improve your craft.

Content writing describes the art of producing articles, blog posts, stories, eBooks, web pages, and even books about a particular topic, web drives and content.

And there are more writing job opportunities than ever for content writers today.

But what type of exercises should you practice if you want to improve your writing skills, become a better writer and earn more from clients?

1. Learn a Copywriting Hook

2. write and publish one blog post ever day, 3. rewrite old content, 4. create content for a different genre or niche, 5. copyedit your work, 6. use writing prompts, 7. learn an seo tool, 8. write catchy headline, 9. change up your writing style, 10. start a daily writing routine, 11. eliminate filler words, 12. master storytelling, 13. edit someone else’s work, 14. do the alphabet writing exercise, 15. start at the end, 16. adopt a new perspective, 17. read other’s works, 18. pretend you’re someone else, 19. echo read, 20. master the active voice, 21. describe in detail, 22. practice writing in first-person, 23. construct shorter sentences, 24. create an audience persona.

Copywriting describes writing words that sell. It could be a sales page, a sales letter, email marketing campaign or landing page. Good copywriters get six and seven figures a year for their work.

It takes a long time to become a profitable copywriter, but studying popular copywriting frameworks will help you build better writing muscles.

One particular easy to use copywriting framework is the Problem-Agitate Solution copywriting formula .

Introduce a problem. Agitate the problem by explaining why it matters. Solve the problem for readers.

This copywriting framework is a great content writing exercise for introducing your articles, stories, or even chapters in your book.

If you’d like to learn more copywriting framework exercises, reading a great copywriting book helps too.

Read our guide: What Is a Copywriter?

wordpress, blogging, blogger

It doesn’t have to be an epic guide. Start small. Start with 300 words.

Answering Quora questions and blogging about your chosen industry on Medium exposes your writing to more potential clients and helps build a portfolio.

If you’re a new content writer, this strategy helps cultivate a habit of writing every day and learn more about writing engaging content. Plus, you can add to pieces over time and build a library of content.

With Medium, in particular, it’s relatively easy for a consistent content writer to start earning a couple of hundred dollars each month by publishing their blog posts and articles. Newsbreak is another good place to try.

Read our guide to making money on Medium .

If you’ve been writing content or practicing content writing exercises for a while now, take an old piece of writing from a few years ago that didn’t work. Ask yourself:

  • What’s wrong with the article?
  • How can I improve it?
  • What keywords should I include?
  • What reader questions can I address?
  • Can I use some statistics?
  • How can I improve the introduction or include a more compelling call to action at the end of the article.

You can also use this exercise on your best writing or piece of content from a few years ago. Updating older popular blog posts and articles with fresh content, insights, and stats is a surefire way to rank higher in Google search results. Content writers behind big blogs do this all the time.

A niche describes the topic or industry that a website is focused on. Example of popular online niches include:

  • Health and fitness
  • Food and drinks
  • Personal development

If you’ve spent a couple of years writing in a particular niche, for example, health and fitness, perhaps you could try writing in a different niche like personal development.

A new niche encourages content writers to refine their craft and work outside their comfort zone for potentially more profitable clients.

Good content writers can capture the attention of readers with captivating hooks, stories and even concise language. On the other hand, nothing deters readers like clumsy and awkward written sentences.

If you need help improving sentence structure, consider using a good grammar checker. It will help you find and fix typos, and other missed mistakes.

These best grammar checkers are also helpful if you want to cut down the word count. They’ll highlight needless adjectives and adverbs. They also help with changing sentences from the passive voice to the active voice.

101 Writing Prompts

Fiction writers traditionally use writing prompts to overcome common problems like writer’s block and work through a writing a first draft .

Content writers can use writing prompts too. I recommend use a question and site like Quora or a tool like Answer the Public or Buzzsumo.

These sites and tools reveal real-world questions people are asking… and about your niche!

Simply, enter a topic related to your discipline and read through the questions. Pick one, use it as your first sentence or as a type of content writing prompt.

Now, start writing and keep going for at least fifteen. Don’t stop to edit the first draft until the time elapses.

Want to learn more? Read our guide to freewriting.

Clearscope

I’m always amazed when content writers claim they don’t need to worry about learning search engine optimisation or SEO. These tools reveal the simple terms and language readers use about a particular topic. And they also explain what types of questions to answer.

Sure, creating content is creative but apply a little rigour. You’re not writing a short story for a judge, you’re writing for an online audience!

The next time you write a piece of content, spend five minutes research your target keyword (using Google Keyword Planner) and competing content.

If you’re a more experienced content writer, invest in proven SEO tools like Clearscope or AHREFs. A content writer who brings the rigor of SEO to their next pitch will stand a far better chance of getting the job than a freelance writer who relies on gut feel.

Headline writing is a distinct discipline for content marketing professionals and writers. But a headline can also make or break a piece of content. Instead of relying on the first headline that comes to mind, write 5-10 headlines for every article you write.

Insert a keyword into the headline and also use a powerword .

If you’re a blogger using WordPress, an SEO tool like Rank Math can help you check your headline before publishing it. Alternative, consider using CoSchedule Analyzer or Buzzsumo to deconstruct popular headlines in your niche. I also recommend building a personal swipe file of headlines you like and referring to it often.

Do readers or clients like articles written from the first person or the third person? Or do they prefer blog posts that have lots of statistics, imagery, and videos? Or how about real-world storytelling?

Writing a listicle today doesn’t mean you have to stick to that format tomorrow. Good content creators can take a single a piece of content and spin it into many variations and formats. Content marketing involves taking one piece of content and tailoring for specific audiences.

For example, a long form article can also work as an Amazon Kindle book chapter, an email series or a Tweetstorm. You could also create a photo essay of your work.

Start a daily writing routine

Award-winning novelist Stephen King has a writing routine. In his book On Writing: A Memoir of the Craft , he shares that he follows a quota of writing 2,000 words daily. Many top writers have a writing routine of their own. If you don’t have one, today is the best time to start.

Set a specific time in your schedule and dedicate it to just writing. This timeslot can be in the morning before you get stressed by your job and other chaos. Or it can be late at night when the world is quiet. The keyword here is consistency.

It will take you around 10 weeks to form a habit. In that duration, you’ll learn discipline and overcome procrastination. You also won’t be scared by a blank page anymore! Plus, you’ll be a more efficient and fluent writer. The more you write, the easier ideas flow from your mind to paper.

Read our guide: How to Write Every Day .

Filler words do nothing for your writing. They do not add value or clarify your message. Some filler words make content more conversational. But overall, they are unnecessary and make your content wordy. They muddle sentences and weaken your writing.

Common examples are

Brevity, or using as few words as possible to relay a message, is a powerful skill. Company slogans best demonstrate the importance of brevity. They highlight the advertising message in a mere two to five words.

Learning brevity will bolster your authority in writing and boost readers’ comprehension. To ensure you avoid using filler words, here’s a comprehensive list you can keep close.

Start training yourself to avoid unnecessary words by writing how you usually do. Highlight any word that doesn’t contribute to the overall meaning or tone of the sentence. Then, remove them. You may feel like this exercise is counterintuitive, mainly if you’re used to a verbose writing style. 

Removing filler words will make your writing tighter, more engaging, and more digestible. In time, turning complex ideas in a clear, concise manner will be second nature to you.

An excellent writer is an effective storyteller. Stories should transport readers, make them feel emotions, and connect them to your content. Storytelling demands practice, originality, and affinity with your target audience.

When you’re an effective storyteller, your readers will remain engaged. Know what your readers are curious about and what their current interests are, then connect your stories to those subjects.

There are many exercises you can take advantage of to develop your storytelling talents. One of the most effective is narrative writing. Through it, you’ll learn how to build a structured narrative, develop characters, and create interesting plots. 

Mastering your storytelling abilities can significantly increase reader involvement, make your content more memorable, and even inspire action from your audience.

Check out these 10 Personal Narrative Examples .

Here’s an idea: Exchange written works with a friend and edit each other’s work. 

You can edit another’s work even if you’re not a professional writer or editor. It’s an understated but potent method that sharpens writing skills. You will have a fresh perspective on writing and can critically analyze what makes good content. 

When you edit someone else’s work, you can objectively identify writing strengths and weaknesses. You can acknowledge different writing styles and follow formatting rules. Every edit gives you a sharper eye for detail and enhances your critical thinking skills to polish your content writing.

Expand your imagination lexicon with the Alphabet Writing Exercise. Its concept is straightforward: start a sentence with the letter “A,” the next with “B,” and continue until you reach “Z.” I first encountered Alphabet Writing as a group writing exercise when I was in college.

This exercise challenges you to develop cohesive and sensible sentences, all while following the alphabetical sequence. It stretches your creative thinking muscles, urging you to think outside the box to maintain flow and continuity. It also improves vocabulary and sentence structuring skills, as each sentence must logically connect to the next.

Here’s an example:

  • A lthough it was raining, John decided to go out for a run.
  • B efore he could step out, he heard a loud crash.
  • C urious, he turned around and saw that his cat had knocked over a vase.
  • D espite the mess, he couldn’t help but laugh at the guilty look on the cat’s face.
  • E ventually, he cleaned up, put on his raincoat, and braced for a run in the rain.

Alphabet Writing Exercise is not only a great tool for practice but also a way to make writing more enjoyable and engaging.

Writing based on the ending of a piece of content will help you master the mechanics of a good writing structure. It’s essentially writing in reverse, where you see the wrap-up and then figure out the path that led there.

Here’s how to do it:

  • Find a well-structured article, blog post, or essay and copy the final paragraph.
  • Study this paragraph carefully, noting its tone, the key points it reiterates, and the conclusion it reaches.
  • Using this information, work backward to develop a piece that logically leads to this final paragraph.

This exercise will assist you in developing logical sequences and appropriate pacing to keep readers engaged. You also learn the power of effective introductions and conclusions. 

As a writer, it’s easy to get entangled in your perspective, causing you to overlook how different audiences might perceive your content. This is where adopting a new perspective comes into play. 

For instance, if you’re writing about the law with legal professionals as the intended readers, it’s okay to use legal jargon and have a serious tone. But what if you’re writing the same thing for the general public? What tone should you use? How can you draw them in? Put yourself in their shoes and ask: Would you enjoy your writing?

Remember, not every reader shares your background, experiences, or knowledge. By adopting their perspective, you can evaluate if your content is truly accessible and impactful for a wide range of readers. 

Read other's works

Reading is learning, and a content writer should continuously learn. Don’t get comfortable reading just one author or visiting just one blog. Expose yourself to various writing styles, tones, and genres of writing. Letting yourself explore will stimulate your creativity and broaden your understanding of the written language.

Read articles, novels, and essays — each piece of writing offers knowledge. Pay attention to the author’s language, structure, and storytelling techniques. How do they capture their audience’s attention? What strategies do they use to convey their points clearly? 

Analyze and learn from other writers. You can then incorporate their successful techniques into your writing. After all, writing is not meant to be a solitary proactive. It thrives on exchanging ideas and styles.

I remember copying my mother’s writing style to make an excuse letter when I was in school. She has an elaborate way of explaining things. So, my excuse letter became two paragraphs instead of two sentences.

Have you ever tried to write like someone else? In this exercise, you will have the chance to be anyone. 

Start by choosing a short article. Then, pick a prominent character with a distinct writing style. Let’s go with the prolific writer Alexander Hamilton, one of the authors of The Federalist Papers. Try to rewrite the article, imitating Hamilton’s style. He’s best remembered for his powerful, persuasive writing with strategic arguments and demonstrative language. 

When you write as someone else, you understand their writing process. You realize what makes their content impressive.

Old writing styles may be impractical today, but the essence of effective writing remains the same. For instance, writers then and now still both focus on their readers. This exercise lets you highlight and incorporate these existing overlaps into your content writing.

Are you sure your content reads well?

Echo reading is a technique that involves reading your content aloud. You can read to yourself or ask a friend to listen and give feedback after. 

It’s easy to become so absorbed when writing that simple errors, awkward phrasing, and other mistakes become easy to miss. Reading your writing aloud allows you to catch these minor issues before they become major problems. 

Echo reading also helps to ensure your content has a natural, conversational flow. If a sentence sounds awkward or difficult to read aloud, chances are it will also be challenging for your audience to read. Additionally, you get to check the rhythm and pacing of your content, making it more refined and enjoyable to read.

Active voice focuses on the subject that does the action. The active voice is more straightforward and concise. It reduces confusion about who is doing what in your sentences. For example: 

  • Passive voice: The ball was thrown by the boy. 
  • Active voice: The boy threw the ball.

Content writing doesn’t ban the use of passive voice. However, the passive voice often uses more words, making the content feel impersonal and vague. As a content writer, you should always prefer to use the active voice when you can. Through it, you can directly present information and make your sentences easier to read and understand. 

Active sentences avoid repetition and give your writing a sense of clarity. It’s easier to make your ideas come alive. Mastering the active voice will dramatically improve your content’s overall engagement and impact. 

See our article on the best passive Voice Checkers !

In description detailing, your goal is to paint a picture in the readers’ minds. By concentrating on details, you offer a sensory experience to make your writing feel more concrete. 

In this exercise, focus on unusual or repulsive subjects. Look for a subject that makes you feel uncomfortable or strange. It’s a powerful method to develop your descriptive and expressive writing skills. Try describing the following:

  • The texture of a slug 
  • Silence in an abandoned building
  • A budding migraine
  • Chalk against a blackboard

Aim to bring these subjects to life through your words. 

Description detailing pushes you outside your comfort zone and grows your literary skillset. You can explore and discover new ways to express your thoughts and make your writing more captivating and memorable.

Use the first-person perspective to make your content more personal and relatable. It’s an effective way to immerse readers and build an emotional connection through words like “I,” “We,” and “Us.” 

First-person writing practice often involves drawing on personal experiences or thoughts. This exercise can include anything from a diary entry to a personal anecdote or opinions on a particular subject. You’re telling a story and sharing an experience or feeling. You can pull the readers into the world you’re building so they can see things from your point of view.

In content writing, first-person POV lets you create more authentic and engaging materials. It also adds depth to your writing by adding unique, personal insights only you can provide.

Short sentences keep readers’ attention. They are best for readability and impactful delivery. There is also less room for grammatical errors with shorter sentences.

In this exercise, you can rewrite your old post or find a random article online. Break down the walls of words as best as you can so they are easier to read. You aim to intentionally reduce your sentences’ word count without compromising the core message. 

Additionally, shorter sentences can instantly elevate the flow of your content. They present easily digestible information that is very effective for readers who often skim-read content. They are also powerful tools for drawing attention to key points and adding a dynamic rhythm to your writing to keep readers engaged. This practice exercise trains you to simplify complex ideas and make your content accessible to a broader audience. 

Do you know who you’re writing for? Audience persona creation embodies all relevant information you have on your target audience. It allows you to tailor your writing to specific readers.

Imagine creating a detailed character in a story — their background, interests, behaviors, and struggles. That’s what a persona is. These fictional characters represent different segments of your audience so you can better understand and cater to their unique needs and preferences.

Here’s a quick method to identify your audience persona:

  • Who is your ideal audience? 
  • What are their goals and interests?
  • What are their behaviors or needs?
  • What are their demographics?

Audience persona creation provides a clear writing direction and increases your content’s relevance. You can align your writing with your target’s interests, values, and pain points, boosting engagement through personas. 

You don’t have to have an exact definition of your audience persona right away. You can adjust the persona’s characteristics anytime to reflect any changes.

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Bryan Collins is the owner of Become a Writer Today. He's an author from Ireland who helps writers build authority and earn a living from their creative work. He's also a former Forbes columnist and his work has appeared in publications like Lifehacker and Fast Company.

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Content Writer Skills Assessment Test

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Content Writer Skills Assessment

Assessment details, assessment summary, skills tested in this assessment, what to test with this assessment, about the content writer skills assessment.

Want to hire the best Content Writer? Use our expert Content Writer skills test to hire the best person and never make another bad hire.

Content writing involves creating relevant and informative content for a business to post online, in print, or to share with its stakeholders. The content should be written to achieve marketing strategies and promote the business and its products/services. Content writers can create a variety of content for a business such as blog posts, web pages, social media posts, email communications, and more.

This Content Writer test assesses whether job candidates research and create engaging written content for digital and print media. This includes content writing, project management, and culture fit.

Candidates who perform well on this Content Writer skills assessment will have all the technical skills to produce innovative and relevant written content. They will also have the necessary soft skills to collaborate and work with other team members to ensure that they understand the brief and desired outcomes.

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Frequently asked questions.

A content writer skills assessment is a way for employers to gauge whether or not a candidate has the skills necessary to be a successful content writer. By asking a series of questions about topics such as grammar, style, and research, employers can get a better sense of whether or not the candidate has the expertise required to produce high-quality content. Additionally, a content writer skills assessment can also help employers to identify areas where the candidate may need additional training. Ultimately, by taking the time to administer a content writer skills assessment, employers can ensure that they are hiring the best possible candidate for the job.

Vervoe can help test the skills of a content writer candidate such as grammar, spelling, tone of voice, and structure. An ideal content writer needs to have a keen understanding of how to capture an audience’s attention and communicate complex ideas in an accessible and engaging way. They must also be able to work efficiently and effectively, often under tight deadlines. A good writer also needs to have strong research skills, as they will often need to gather information from a variety of sources before crafting their piece. They should also be familiar with SEO best practices, as this can help to ensure that their work is seen by as many people as possible. Finally, a good writer may need to have social media skills, as they will often need to promote their work across different platforms.

A Content Writer online test is a great way to improve the recruitment process, helping to identify potential candidates with the right skills and qualifications, and allowing employers to assess their writing ability and style. In addition, a Content Writer online test can help to identify any areas where candidates may need further training or development. As a result, a Content Writer online test is an essential tool for any employer looking to improve their recruitment process. By using a Content Writer online test, employers can save time and money, while also ensuring that they hire the best possible employees for their business.

We offer assessments for any stage of your hiring process.

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Bottom Funnel : A great opportunity to focus on a single outcome and test extensively with a more elaborate question and some documentation around the process. Assessments take ~ 1.5 hrs to complete.

Combining a detailed Content Writer job description with a Content Writer skills assessment can help to identify the specific skills and knowledge required for the job, and can streamline the candidate selection process. By writing a clear and concise job description, hiring managers can attract the right Content Writer candidates for each role.

Vervoe's comprehensive recruitment guide on how to hire a Content Writer provides a competency framework that maps out the core job-related hard skills and soft skills required for success in the Content Writer role. A Content Writer recruitment guide helps understand the hiring process of building the ideal candidate profile, writing an accurate job description based on skills, selecting the ideal candidate, interviewing top performers, and making a job offer.

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73 Sites That Pay You To Write Content

D o you want to work from home as a writer? If so, you've definitely landed on the right page. Below is a huge listing of companies that hire freelance writers to work from home either on an ongoing or semi-regular basis. Some require past experience, and some don't.

The full list is below.

Get Paid to Write For ...

A Pass Education  - Possibly worldwide. Educational assessment writing. Minimum of a bachelor's degree required plus 2-5 hours of availability per day. Job listings say $25 to $45 hourly is possible.

A List Apart  - They look for web industry content, pays between $50 and $200 a piece.

Athlon Sports  - They are regularly looking for contributors to write about sports topics. Rate of pay not listed.

iWorkWell  - Usually looking for subject matter experts to write and edit instructional articles. Pays up to $195 for content.

Verblio  - Read  Verblio Review  - Possibly open worldwide. Write blog posts for Verblio's clients. If the client likes your post, you get paid.

BookBrowse  - Get paid to write book reviews. They hire a pool of regular contributors who review about one book per month. They describe the payment as "modest," but don't give an exact number.

Buy Keyword Articles  - Read  BKA Review  - US only. Pays every two weeks with Paypal. Pays from one to five cents a word with most writers averaging $9 to $14 hourly.

ClearVoice  - You have to wait to be matched to an assignment after applying. ClearVoice allows you to set your own rates.

Content Remarketing  - Always on the lookout for freelance writers with demonstrated content writing expertise.

Content Runner  - Possibly US only. This is an article marketplace where you can write articles and post them for sale. They pay with US bank account. You can find the writer registration page by going to the bottom of their main website and looking under the "Useful Links" heading.

Copy Press  - Read  Copy Press Review  - Worldwide. Hires freelance writers in United States, Canada, United Kingdom, and Australia. Pays with direct deposit or Paypal twice a month.

Cracked  - Possibly worldwide. They claim to pay $100 for your first accepted article. You will also get a byline, so it could be good for exposure.

Crowd Content  - Read  Crowd Content Review  - Accepts writers from US, CA, UK, and AU, possibly other countries. Earn 2 to 6.6 cents per word depending on your writer level.

DesertUSA  - A website about desert ecosystems, including scientific articles, historical content, and stories about living in the harsh terrain. Payment is $50 dollars for articles they choose to publish, and you have to submit photos along with the article.

Distance Web  - Experienced writers desired for generating copy for ads, web sites, and email marketing initiatives.

Doctor of Credit  - This site focuses on deals and consumer credit issues. You submit an article idea, and if you're accepted you get paid $50. If they like your work well enough you might get taken on as a regular contributor.

EditFast  - Write about EditFast following one of their three guides with keywords and earn $10.

Fansided  - Must have knowledge of NBA to write for this site. Pay is not listed, but the site says they offer competitive pay-per-pageview revenue sharing (eight published pieces per month minimum) as well as flat-rate payment options.

Fiverr  - Read  Fiverr Review  - You can offer your writing services on Fiverr and get paid. While there is a lot of competition since many people do this, it is a way to earn some extra money here and there. You can have a portfolio on your profile to showcase your work, and you will be rated by your clients. The higher your rating, the more likely you will have repeat business.

getAbstract  - This is a self improvement website, looking for educational content related to that subject. According to rumor they sometimes pay over $300 per article, but pay is not mentioned on their contact form.

Get a Copywriter  - Read  Get a Copywriter Review  - Worldwide. Work at home copywriting. Pays $5 to $9 for every 100 words.

Great Content  - Worldwide. This company is always looking for American writers to create great content for their clients. You can request your pay once you have earned $25.

Make a Living Writing  - This is a high-quality, popular site on freelance writing that does pay for guest posts. Currently, they pay $75 to $150 for guest posts. You can pitch ideas on a variety of writing topics, including blogging, copywriting, marketing, and more.

HotGhostWriter  - Read  HotGhostWriter Review  - They are looking for writers that can commit and are looking to work long-term. Pay rate is not disclosed on website.

Hire Writers  - Read  Hire Writers Review  - Worldwide. Get paid up to $20 per article you write once you become established on HireWriters.com.

Homestead.org  - Write articles about homesteading and get paid. They are currently offering $100 for well-written manuscripts.

The Hoth  - Read  The HOTH Review  - US only. Regularly hiring native English speaking writers to create SEO content. Pay not listed, but it appears they prefer that you've attended a US based college. They pay with Paypal.

How Stuff Works  - Pay is $100+ per article. They are extremely selective.

Income Diary  - This is a site focused on making money online, creating websites, and things of that nature. They accept submissions, and pay up to $200 dollars per article.

JustParents  - They're in need of articles from contributors related to parenting and pregnancy. Avoid pitching topics they've already covered at some point in the past. There is no mention of the pay rate.

Kirkus Media  - Read  Kirkus Review  - Worldwide. Hires freelance book reviewers, editors, and copywriters on a freelance basis. Work from anywhere.

Knitty  - If you enjoy knitting and have advice to share on that topic, then this website might pay you to write articles. They like for writers to add some personality in their articles, and a little bit of humor is fine. The pay is $175 to $200 per published submission.

Life Tips  - Worldwide. Needs SEO Specialists, copywriters, and editors.

Listverse  - Read  Listverse Review  - Worldwide. Will pay $100 for accepted 1,000 word lists. Please note that Listverse does claim all rights to submitted content (even if not published).

LovetoKnow  - Rate of pay not listed. Must provide samples. They regularly accept writers with expertise in the topics they publish content on.

Medium  - You can write articles on just about any topic for Medium and get a byline! Many bloggers and authors looking to build up their portfolios and online presences do use Medium for those purposes. Medium will also pay you for your content.

Metro Parent  - A website for parents living in Michigan, covering local issues. It sounds like this is an ongoing job where you can get consistent work potentially, but they also accept submissions. Pay ranges from $40 to over $200.

Modern Farmer  - Like the name suggests, this is a blog about farming in the modern world. You have to pitch article ideas, and see if the bite. The pay rate is not listed, but rumor has it that they offer around $150 for articles they accept.

Morning Chores  - This is a website focused on homesteading and self-sufficiency. They pay $50 per published article.

New Reach Agency  - Guest posting outreach. They pay $15-40/hour depending on your level of expertise on the subject matter, required post-writing editorial work, and the niche.

Online Writing Jobs  - US only. Get paid up to $50 an article. Weekly payments made via Paypal or mailed check.

Motherly  - They need articles about parenting, and sometimes prefer content with a bit of an irreverent edge. You can submit anything you like without having to pitch it. They pay $50 for work they accept, and you aren't eligible for payment until you've had two pieces published on their site.

Pretty Designs  - They describe themselves as a magazine dedicated to women and women's interests. They're looking for articles on hair, health, beauty, and literature, along with other related topics. They want bloggers who can write multiple articles on an ongoing basis. The pay rate is not mentioned.

Ranker  - Read  Ranker Review  - Ranker is regularly looking for freelance list-makers. Must be able to do 5 to 30 lists per week. Rate of pay is not listed.

Reason  - Political site with a Libertarian slant that pays for freelance submissions. Rate is not listed, and they do not like unsolicited manuscripts.

RiseSmart  - US and Canada. Hires remote resume writers. Pays hourly to start.

Screen Rant  - Worldwide. Has a regular need for entertainment writers. They claim this is good part-time pay.

Search Influence  - Possibly worldwide. Make roughly $15 an hour writing SEO content. They supply the articles you need to write plus keywords & other info. Pretty much everything comes with a 24 hour turnaround time.

Shoutvox  - ShoutVox is regularly looking for freelance writers to help create engaging content on a wide variety of topics, including finance, technology, pop culture, and entertainment. Pays $18 to $30 hourly.

Sitepoint  - This company is looking for writers to join its pool of contributors. They produce monthly articles based around particular themes, teaching different skills. The pay rate is not listed.

Skyword  - Worldwide. Some upfront pay but also offers revenue share.

Talent, Inc.  - Worldwide. Get paid $20 per project to create resumes for Talent, Inc.'s clients.

Tempesta Media  - This company regularly looks for freelance, remote writers to cover health, IT, technology, corporate insurance, tax, business insurance, and many other topics for its clients. Pay rate is not disclosed.

Textbroker  - Read  Textbroker Review  - Worldwide (several countries). Textbroker hires beginners & experienced writers to create content for their clients. Pay is weekly via Paypal on Fridays.

Textbroker UK  - The UK version of the Textbroker website. Hiring writers from the UK, Australia, Canada, and Britain.

TextRoyal.com  - Work from anywhere. Writing opportunities available across many different categories. Funds are available to cash out once you've earned at least $10. They pay up to $0.03 per word.

Theme Park Tourist  - They will pay you $50 for short form articles consisting of between 750-1000 words. This is a long-term commitment if you're accepted, not a site to just write articles for occasionally. They make payments at the end of each month.

Upwork  - Read  Upwork Review  - Worldwide. Always accepting freelance writers. You must bid on the work you're interested in.

Vida  - Looking for remote creative writers. They are in the business of creating dating profiles and matchmaking. Rate of pay is not listed.

VQR  - They publish, literary fiction, poetry, along with articles about literary art and cultural criticism. Quality standards are very stringent. But the pay is very nice. $1000 dollars for short fiction and essays. $200 dollars for poems.

WebFX  - Regularly looking for remote copywriters. Hourly Rates from $18 to $21. An annual income equivalent to $42k to $46k (potentially higher based on work experience).

WL Marketing  - Maybe open worldwide. This a company that provides SEO services. They appear to have an ongoing need for article writers.

Word Gigs  - US residents can earn between $1 and $4 for blurbs and short articles.

Words of Worth  - Read Review - Open to US, Canada, France, Germany, UK and more. Pays out once a month via bank transfer.

Wow Women  - This site specializes in content aimed at women readers, written by women. You have to send in a query letter about any article ideas you have before submitting, and they pay between $50 and $80 dollars.

Writer Access  - US only. Similar to Textbroker, but pay is higher and there is less work. Pays out once a month if you have at least $10 earned.

Writer's Domain  - Hires English, French, and Spanish speaking writers on occasion. Pays with Paypal.

Zerys  - Possibly worldwide. This is a content site that is usually open to writers.

Mental Floss  - Mental Floss is usually looking for writers to contribute lists and/or short features across a wide variety of different categories including entertainment, history, science, and more. They do give you a bio and pay you for accepted content ($125 to $150 starting rates).

Freelance Mom  - Accepts guest post submissions between 900 and 1,500 words. Pay is $75 to $100 via Paypal, with monthly bonuses available if your article is the most shared.

Consumer Press  - This site needs people to write about products, stores, consumer topics, etc. and in return they give 70 percent Adsense revenue share.

Her View From Home  - Accepts writers to write faith and parenting articles. Geared toward women. You earn a certain amount per views of your article. So if you want to do well with your content, you need to promote it.

Unanchor  - Get 50 percent of revenue share from your published travel itineraries sold.

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10 Ways to Detect AI Writing Without Technology

As more of my students have submitted AI-generated work, I’ve gotten better at recognizing it.

10 Ways to Detect AI Writing

AI-generated papers have become regular but unwelcome guests in the undergraduate college courses I teach. I first noticed an AI paper submitted last summer, and in the months since I’ve come to expect to see several per assignment, at least in 100-level classes.

I’m far from the only teacher dealing with this. Turnitin recently announced that in the year since it debuted its AI detection tool, about 3 percent of papers it reviewed were at least 80 percent AI-generated.

Just as AI has improved and grown more sophisticated over the past 9 months, so have teachers. AI often has a distinct writing style with several tells that have become more and more apparent to me the more frequently I encounter any.

Before we get to these strategies, however, it’s important to remember that suspected AI use isn’t immediate grounds for disciplinary action. These cases should be used as conversation starters with students and even – forgive the cliché – as a teachable moment to explain the problems with using AI-generated work.

To that end, I’ve written previously about how I handled these suspected AI cases , the troubling limitations and discriminatory tendencies of existing AI detectors , and about what happens when educators incorrectly accuse students of using AI .

With those caveats firmly in place, here are the signs I look for to detect AI use from my students.

1. How to Detect AI Writing: The Submission is Too Long 

When an assignment asks students for one paragraph and a student turns in more than a page, my spidey sense goes off.

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Almost every class does have one overachieving student who will do this without AI, but that student usually sends 14 emails the first week and submits every assignment early, and most importantly, while too long, their assignment is often truly well written. A student who suddenly overproduces raises a red flag.

2. The Answer Misses The Mark While Also Being Too Long

Being long in and of itself isn’t enough to identify AI use, but it's often overlong assignments that have additional strange features that can make it suspicious.

For instance, the assignment might be four times the required length yet doesn’t include the required citations or cover page. Or it goes on and on about something related to the topic but doesn’t quite get at the specifics of the actual question asked.

3. AI Writing is Emotionless Even When Describing Emotions 

If ChatGPT was a musician it would be Kenny G or Muzak. As it stands now, AI writing is the equivalent of verbal smooth jazz or grey noise. ChatGPT, for instance, has this very peppy positive vibe that somehow doesn’t convey actual emotion.

One assignment I have asks students to reflect on important memories or favorite hobbies. You immediately sense the hollowness of ChatGPT's response to this kind of prompt. For example, I just told ChatGPT I loved skateboarding as a kid and asked it for an essay describing that. Here’s how ChatGPT started:

As a kid, there was nothing more exhilarating than the feeling of cruising on my skateboard. The rhythmic sound of wheels against pavement, the wind rushing through my hair, and the freedom to explore the world on four wheels – skateboarding was not just a hobby; it was a source of unbridled joy.

You get the point. It’s like an extended elevator jazz sax solo but with words.

4. Cliché Overuse

Part of the reason AI writing is so emotionless is that its cliché use is, well, on steroids.

Take the skateboarding example in the previous entry. Even in the short sample, we see lines such as “the wind rushing through my hair, and the freedom to explore the world on four wheels.” Students, regardless of their writing abilities, always have more original thoughts and ways of seeing the world than that. If a student actually wrote something like that, we’d encourage them to be more authentic and truly descriptive.

Of course, with more prompt adjustments, ChatGPT and other AI’s tools can do better, but the students using AI for assignments rarely put in this extra time.

5. The Assignment Is Submitted Early

I don’t want to cast aspersions on those true overachievers who get their suitcases packed a week before vacation starts, finish winter holiday shopping in July, and have already started saving for retirement, but an early submission may be the first signal that I’m about to read some robot writing.

For example, several students this semester submitted an assignment the moment it became available. That is unusual, and in all of these cases, their writing also exhibited other stylistic points consistent with AI writing.

Warning: Use this tip with caution as it is also true that many of my best students have submitted assignments early over the years.

6. The Setting Is Out of Time

AI image generators frequently have little tells that signal the AI model that created it doesn’t understand what the world actually looks like — think extra fingers on human hands or buildings that don’t really follow the laws of physics.

When AI is asked to write fiction or describe something from a student’s life, similar mistakes often occur. Recently, a short story assignment in one of my classes resulted in several stories that took place in a nebulous time frame that jumped between modern times and the past with no clear purpose.

If done intentionally this could actually be pretty cool and give the stories a kind of magical realism vibe, but in these instances, it was just wonky and out-of-left-field, and felt kind of alien and strange. Or, you know, like a robot had written it.

7. Excessive Use of Lists and Bullet Points  

Here are some reasons that I suspect students are using AI if their papers have many lists or bullet points:

1. ChatGPT and other AI generators frequently present information in list form even though human authors generally know that’s not an effective way to write an essay.

2. Most human writers will not inherently write this way, especially new writers who often struggle with organizing information.

3. While lists can be a good way to organize information, presenting more complex ideas in this manner can be .…

4 … annoying.

5. Do you see what I mean?

6. (Yes, I know, it's ironic that I'm complaining about this here given that this story is also a list.)

8. It’s Mistake-Free 

I’ve criticized ChatGPT’s writing here yet in fairness it does produce very clean prose that is, on average, more error-free than what is submitted by many of my students. Even experienced writers miss commas, have long and awkward sentences, and make little mistakes – which is why we have editors. ChatGPT’s writing isn’t too “perfect” but it’s too clean.

9. The Writing Doesn’t Match The Student’s Other Work  

Writing instructors know this inherently and have long been on the lookout for changes in voice that could be an indicator that a student is plagiarizing work.

AI writing doesn't really change that. When a student submits new work that is wildly different from previous work, or when their discussion board comments are riddled with errors not found in their formal assignments, it's time to take a closer look.

10. Something Is Just . . . Off 

The boundaries between these different AI writing tells blur together and sometimes it's a combination of a few things that gets me to suspect a piece of writing. Other times it’s harder to tell what is off about the writing, and I just get the sense that a human didn’t do the work in front of me.

I’ve learned to trust these gut instincts to a point. When confronted with these more subtle cases, I will often ask a fellow instructor or my department chair to take a quick look (I eliminate identifying student information when necessary). Getting a second opinion helps ensure I’ve not gone down a paranoid “my students are all robots and nothing I read is real” rabbit hole. Once a colleague agrees something is likely up, I’m comfortable going forward with my AI hypothesis based on suspicion alone, in part, because as mentioned previously, I use suspected cases of AI as conversation starters rather than to make accusations.

Again, it is difficult to prove students are using AI and accusing them of doing so is problematic. Even ChatGPT knows that. When I asked it why it is bad to accuse students of using AI to write papers, the chatbot answered: “Accusing students of using AI without proper evidence or understanding can be problematic for several reasons.”

Then it launched into a list.

  • Best Free AI Detection Sites
  • My Student Was Submitting AI Papers. Here's What I Did
  • She Wrote A Book About AI in Education. Here’s How AI Helped

Erik Ofgang is a Tech & Learning contributor. A journalist,  author  and educator, his work has appeared in The New York Times, the Washington Post, the Smithsonian, The Atlantic, and Associated Press. He currently teaches at Western Connecticut State University’s MFA program. While a staff writer at Connecticut Magazine he won a Society of Professional Journalism Award for his education reporting. He is interested in how humans learn and how technology can make that more effective. 

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