how to make production section in business plan

Our goal is to generate approximately $50,000 in monthly revenue within the first six months. We expect to reach a break-even point around this time. As we scale, we project significant growth, aiming for $200,000 in monthly revenue by the end of the first year."

10. Appendix

A detailed and well-developed business plan can range anywhere from 20 to 50 pages, with some even reaching upward of 80.

In many cases, the appendix is the longest section.

Because it includes the supportive materials mentioned in previous sections.

To avoid disrupting the flow of the business plan with visuals, charts, and spreadsheets, business owners usually add them in the last section, i.e., the appendix.

Aside from what I've already mentioned — marketing plan, sales plan, department budgets, financial documents — you may also want to attach the following in the appendix:

• Marketing materials.
• Market research data.
• Licensing documentation.
• Branding assets .
• Floor plans for your location.
• Mockups of your product.
• Renderings of your office space or location design.

Adding these pieces to the appendix enriches the reader‘s understanding of your business and proves you’ve put the work into your business plan without distracting from the main points throughout the plan.

Example of Appendix

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• Start a Company > Business Plan > Writing a Business Plan

How to Write the Operations and Production Chapter of a Business Plan

Writing a Business Plan

Written by Samuel Muriithi for Gaebler Ventures

This chapter of the business plan details how the production of a given product or service will be done and the operations that must be accomplished for this to happen. It is a narrative describing what and who is required for production, how and how much of this will be achieved, and what measures will be implemented after production.

In writing the operations and production chapter of a business plan several fundamental issues have to be highlighted.

It is quite in order to sequence these fundamentals in terms of what the production involves, the resources available to accomplish this, the actual process, and finally the activities that will ensue after production is done.

Begin by describing the production process in detail. Here you should provide information on the various stages of production and how materials will be moved from one stage to the next. Describe the different technologies that will be employed in this process and what the various inherent advantages and disadvantages are. Indicate all the production ingredients that will be outsourced, from whom they will be outsourced and at what cost. Finally you should indicate what the other production costs are.

Next, the operations and production chapter of a business plan should provide details about the equipment to be used . After listing all the equipment you should describe its condition and ownership status i.e. is it wholly owned or partially owed. Describe the unavailable equipment you'll need to purchase, the source and the anticipated cost.

Move on to the aspects of labor where you should start by describing the quantity and nature of employees at your disposal i.e. are they permanent or casual workers and do they earn salaries or wages etc. Describe the desired qualifications for each aspect of production. Give details on how these employees will be organized as they work and who will supervise them. It is also appropriate to indicate how long each shift will be and the number of these per week.

A description of the capacity should also feature in the operations and production chapter of a business plan. Here you are meant to describe the quantity of production that your current/planned facilities can churn out in a given timeframe and the amount of labor that is required to meet this output. Make suggestions as to how capacity can be increased and on how excess capacity can be utilized.

Issues of quality control should also be addressed in this chapter. You should indicate who will be in charge of quality control and what the defined standards of quality are. Details about every quality control check performed from the start to the end of the production process should be provided. You should also describe how the employees will be motivated to ensure that quality is upheld and how feedback on the quality of the product will be collected from the end-users or consumers.

In the operations and production chapter of a business plan details about inventory control measures to be employed should be provided. The person responsible should be identified as should the maximum and minimum levels of inventory. Further, the minimum and maximum times for inventory receipt from suppliers, goods/service production, and delivery to consumers should be indicated. A description of the information system to be used for inventory management is required. Equally important are descriptions of the procedures that will be implemented to address inventory issues like storage requirements, damage and theft.

Samuel Muriithi is a business owner in Nairobi, Kenya. He has extensive international business experience in the United States and India.

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How to write the operational section of your business plan

Posted: Tue 2nd Aug 2022

Whether you’re looking to start a business or you already run one, planning is vital to its early stage development, future growth and longevity.

Your business plan is crucial, as not only does it describe your business but it will help you to explain your idea, set your objectives and evaluate your success.

The body of your business plan should focus on three key building blocks - operational, marketing and people. In this month’s blog we take a deep dive into the operational section, giving you the lowdown on what you need to cover to help your business plan, and ultimately your business, succeed.

What is the operational section of your business plan?

So let’s kick off by answering the most obvious question: what is the operational section of your business plan?

In a nutshell, the operational part outlines the detail of your day-to-day operations. It describes what you need to run your business from the processes to the resources and the finance.

If you want to secure a bank loan or attract investors this section is especially important. It shows clearly where any finance could be needed and where you might have already used capital to purchase the physical assets necessary for the running of your business.

Explaining the operational section of a business plan

In our previous blog ‘ How to build a business plan ’ we looked at top line detail for the operational part of the business plan. Here we break it down in more detail showing what you need to think about and include for each topic.

Your tools/plant/machinery/equipment

This is the part where you note all the equipment you need to run your business - the physical necessities.

This could include plant, machinery, tools, office furniture, vehicles and anything else vital to your business operations.

If any equipment is crucial for your business, you must include it here.

Your products/services/manufacturing delivery process

In this section, chart how your products and services are created and how they are delivered to the customer.

For a product, detail the entire production cycle without giving away any trade secrets - the concept, how it’s made, its journey to the production line and on to the customer.

Outline the manufacturing process in succinct steps. Don’t forget to include mentions of testing and how you oversee quality control.

Give the reader of your business plan an idea of how long the manufacturing process takes, how you manage customer lead times and how you meet delivery requirements.

Repeat the process for any services focusing on the delivery to the customer.

A detailed breakdown of your business financials

Your financials should include but not be limited to set-up costs, break-even and stress (or burn) calculations, projected cashflows, profit and loss, and balance sheet calculations.

Stress calculations involve quantifying risks in the context of wider scenarios including calculating the impact of both isolated events and ongoing risks.

Your products and services descriptions

This is where you describe your products and services. In essence, what they are, who will use them - the nuts and bolts of what you offer.

Include product and service descriptions from brochures and websites in the appendix of your business plan to support the information you give here.

Explain your unique selling point and why people should buy from you. In particular, try to show the problems you solve for customers and the benefits.

If your product or service fills a gap or improves on what has been done before, then explain how. This will be of interest to investors looking for something new.

You can expand on the detail you give here in the marketing section of your business plan. Look out for future blogs when we will be covering this topic!

Your pricing against the costs of the products/services

Setting the price of your products and services can be challenging and is something that small business owners often struggle with. It’s essential that you compare the pricing against the costs of creating and delivering your products and services.

Your profit is your entire income minus your costs. If you don’t understand your costs, you won’t know your profit. If you don’t show that you understand your pricing against the costs an investor will not be able to see the potential of investing with you.

Your business could be a great opportunity for an investor!

Dealing with your debtors and creditors

This is where you outline your strategy for dealing with debtors and creditors.

Having a process in place will make life much easier for you and also show any investors that you mean business!

It’s a case of finding the right balance for your cash flow. Your terms and conditions for customer payments will dictate how quickly you can pay your suppliers and avoid getting into the red.

Your business legal structure

Choosing your business structure is one of the first things you do when you start a business.

The main options are: limited company, sole trader, and limited liability partnership (LLP).

Explain your chosen legal structure. If you are a limited company, list any directors and the company secretary if applicable. Name your partner in any LLP arrangement.

Where you are trading from, is it a physical premises or online?

It’s essential that you have somewhere to trade from. Are you a brick-and-mortar or an online business?

Give details of where you trade from, whether it’s a shop, a factory, a restaurant, an office or another venue. Give the location and size of your business premises. If you trade online give your website address.

Business owner's personal financial statements or survival budgets

If your business is in the start-up stage, providing details of the business owner’s financial situation or survival budgets can really help potential investors and/or lenders to have confidence in a business and the business owner’s resilience during the early stages of the business.

The founder of any business is crucial to its success - a small business even more so. Any investors or banks will want to know who the founder is as this can often play a deciding factor in whether they want to invest. Providing evidence that a business owner is financially sound is crucial to building trust.

Earlier in the business plan, in the executive summary , there is the opportunity to tell your story and what makes you tick to attract interest. This is the place to tell your financial story and show that you have what it takes to effectively manage money in a business, particularly any investment.

Your suppliers and materials

This is where you detail how you source materials and what you need for your business to operate.

Outline how you purchase what you need to manufacture your products and list any key suppliers.

If you run a services business, you may not need raw materials but you will need to source your tools of the trade from a mobile phone to office stationery and computers.

List any service providers you depend on to run your business, such as website developers, merchant accounts, vehicle leasers, and then outline their terms.

Suppliers are often the cornerstone of any business which cannot function without the provision of its products and services.

Licences and business regulations

When setting up a business, it’s vital that you ask: "Do I need a business licence?"

Some specialist activities and business types need a licence before it’s legal to trade.

You may require one-off licences for individual business activities.

Use the Licence Finder tool on gov.uk to find out which licences apply to your business.

You also need to check the specific regulations for your industry, for example, if you provide financial services, check with the Financial Conduct Authority (FCA).

List any licences and specific regulations you need to adhere to in the operational section.

Your technology

What technology do you need to operate as a business?

Make a note of everything here including computers, software, databases, CRM systems, communications hardware, your website and any devices such as mobile phones.

It might help to get out a piece of paper and list all your technology to make sure nothing is missed. Ask your staff as they may use a software package that you’ve forgotten to include.

Your business and the environment

The environment is a serious issue for everyone. Investors will want to know about your green credentials and how your business approaches environmental issues.

What does your business do to reduce its carbon footprint and be more sustainable? Do you recycle, use solar power, have a paperless office etc? Do you have sustainability targets, such as being carbon neutral by 2025?

Include your environmental and carbon reduction plans and pledges.

If you have an environmental policy, mention it here and include the full policy in your appendix.

Please note that we have covered many of the things you need to focus on in the operational section of your business plan, but this is not comprehensive. You may need to add further detail depending on the nature of your business.

Key takeaway

The operational section of a business plan is vital. It describes the essentials you need to run your business.

If you need help with business planning or another business issue, contact Maria at Be Rescued and connect with her on Enterprise Nation.

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How to Write a Business Plan, Step by Step

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What is a business plan?

1. write an executive summary, 2. describe your company, 3. state your business goals, 4. describe your products and services, 5. do your market research, 6. outline your marketing and sales plan, 7. perform a business financial analysis, 8. make financial projections, 9. summarize how your company operates, 10. add any additional information to an appendix, business plan tips and resources.

A business plan outlines your business’s financial goals and explains how you’ll achieve them over the next three to five years. Here’s a step-by-step guide to writing a business plan that will offer a strong, detailed road map for your business.

LLC Formation

A business plan is a document that explains what your business does, how it makes money and who its customers are. Internally, writing a business plan should help you clarify your vision and organize your operations. Externally, you can share it with potential lenders and investors to show them you’re on the right track.

Business plans are living documents; it’s OK for them to change over time. Startups may update their business plans often as they figure out who their customers are and what products and services fit them best. Mature companies might only revisit their business plan every few years. Regardless of your business’s age, brush up this document before you apply for a business loan .

» Need help writing? Learn about the best business plan software .

This is your elevator pitch. It should include a mission statement, a brief description of the products or services your business offers and a broad summary of your financial growth plans.

Though the executive summary is the first thing your investors will read, it can be easier to write it last. That way, you can highlight information you’ve identified while writing other sections that go into more detail.

» MORE: How to write an executive summary in 6 steps

Next up is your company description. This should contain basic information like:

Your business’s registered name.

Address of your business location .

Names of key people in the business. Make sure to highlight unique skills or technical expertise among members of your team.

Your company description should also define your business structure — such as a sole proprietorship, partnership or corporation — and include the percent ownership that each owner has and the extent of each owner’s involvement in the company.

Lastly, write a little about the history of your company and the nature of your business now. This prepares the reader to learn about your goals in the next section.

» MORE: How to write a company overview for a business plan

The third part of a business plan is an objective statement. This section spells out what you’d like to accomplish, both in the near term and over the coming years.

If you’re looking for a business loan or outside investment, you can use this section to explain how the financing will help your business grow and how you plan to achieve those growth targets. The key is to provide a clear explanation of the opportunity your business presents to the lender.

For example, if your business is launching a second product line, you might explain how the loan will help your company launch that new product and how much you think sales will increase over the next three years as a result.

» MORE: How to write a successful business plan for a loan

In this section, go into detail about the products or services you offer or plan to offer.

You should include the following:

An explanation of how your product or service works.

The pricing model for your product or service.

The typical customers you serve.

Your supply chain and order fulfillment strategy.

You can also discuss current or pending trademarks and patents associated with your product or service.

Lenders and investors will want to know what sets your product apart from your competition. In your market analysis section , explain who your competitors are. Discuss what they do well, and point out what you can do better. If you’re serving a different or underserved market, explain that.

Here, you can address how you plan to persuade customers to buy your products or services, or how you will develop customer loyalty that will lead to repeat business.

Include details about your sales and distribution strategies, including the costs involved in selling each product .

» MORE: R e a d our complete guide to small business marketing

If you’re a startup, you may not have much information on your business financials yet. However, if you’re an existing business, you’ll want to include income or profit-and-loss statements, a balance sheet that lists your assets and debts, and a cash flow statement that shows how cash comes into and goes out of the company.

Accounting software may be able to generate these reports for you. It may also help you calculate metrics such as:

Net profit margin: the percentage of revenue you keep as net income.

Current ratio: the measurement of your liquidity and ability to repay debts.

Accounts receivable turnover ratio: a measurement of how frequently you collect on receivables per year.

This is a great place to include charts and graphs that make it easy for those reading your plan to understand the financial health of your business.

This is a critical part of your business plan if you’re seeking financing or investors. It outlines how your business will generate enough profit to repay the loan or how you will earn a decent return for investors.

Here, you’ll provide your business’s monthly or quarterly sales, expenses and profit estimates over at least a three-year period — with the future numbers assuming you’ve obtained a new loan.

Accuracy is key, so carefully analyze your past financial statements before giving projections. Your goals may be aggressive, but they should also be realistic.

NerdWallet’s picks for setting up your business finances:

The best business checking accounts .

The best business credit cards .

The best accounting software .

Before the end of your business plan, summarize how your business is structured and outline each team’s responsibilities. This will help your readers understand who performs each of the functions you’ve described above — making and selling your products or services — and how much each of those functions cost.

If any of your employees have exceptional skills, you may want to include their resumes to help explain the competitive advantage they give you.

Finally, attach any supporting information or additional materials that you couldn’t fit in elsewhere. That might include:

Licenses and permits.

Equipment leases.

Bank statements.

Details of your personal and business credit history, if you’re seeking financing.

If the appendix is long, you may want to consider adding a table of contents at the beginning of this section.

How much do you need?

with Fundera by NerdWallet

We’ll start with a brief questionnaire to better understand the unique needs of your business.

Once we uncover your personalized matches, our team will consult you on the process moving forward.

Here are some tips to write a detailed, convincing business plan:

Avoid over-optimism: If you’re applying for a business bank loan or professional investment, someone will be reading your business plan closely. Providing unreasonable sales estimates can hurt your chances of approval.

Proofread: Spelling, punctuation and grammatical errors can jump off the page and turn off lenders and prospective investors. If writing and editing aren't your strong suit, you may want to hire a professional business plan writer, copy editor or proofreader.

Use free resources: SCORE is a nonprofit association that offers a large network of volunteer business mentors and experts who can help you write or edit your business plan. The U.S. Small Business Administration’s Small Business Development Centers , which provide free business consulting and help with business plan development, can also be a resource.

On a similar note...

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• How to Write a Great Business Plan: Products and Services

The fourth in a comprehensive series to help you craft the perfect business plan for your startup.

This article is part of a series on  how to write a great business plan .

In the Products and Services section of your business plan, you will clearly describe--yep--the products and services your business will provide.

Keep in mind that highly detailed or technical descriptions are not necessary and definitely not recommended. Use simple terms and avoid industry buzzwords so your readers can easily understand.

On the other hand, describing how the company's products and services will differ from the competition is critical. So is describing why your products and services are needed if no market currently exists. (For example, before there was Federal Express, overnight delivery was a niche business served by small companies. FedEx had to define the opportunity for a new, large-scale service and justify why customers needed--and would actually use --that service.)

Patents, copyrights, and trademarks you own or have applied for should also be listed in this section.

Depending on the nature of your business, your Products and Services section could be very long or relatively short. If your business is product-focused, you will want to spend more time describing those products.

If you plan to sell a commodity item and the key to your success lies in, say, competitive pricing, you probably don't need to provide significant product detail. Or if you plan to sell a commodity readily available in a variety of outlets, the key to your business may not be the commodity itself but your ability to market in a more cost-effective way than your competition.

But if you're creating a new product (or service), make sure you thoroughly explain the nature of the product, its uses, and its value, etc.--otherwise your readers will not have enough information to evaluate your business.

Key questions to answer:

• Are products or services in development or existing (and on the market)?
• What is the timeline for bringing new products and services to market?
• What makes your products or services different? Are there competitive advantages compared with offerings from other competitors? Are there competitive disadvantages you will need to overcome? (And if so, how?)
• Is price an issue? Will your operating costs be low enough to allow a reasonable profit margin?
• How will you acquire your products? Are you the manufacturer? Do you assemble products using components provided by others? Do you purchase products from suppliers or wholesalers? If your business takes off, is a steady supply of products available?

In the cycling rental business example we've been using, products and services could be a relatively simple section to complete or it could be fairly involved. It depends on the nature of the products the company plans to rent to customers.

If Blue Mountain Cycling Rentals plans to market itself as a provider of high-end bikes, describing those bikes--and the sources for those bikes--is important, since "high-end cycling rentals" is intended to be a market differentiation. If the company plans to be the low-cost provider, then describing specific brands of equipment is probably not necessary.

Also, keep in mind that if a supplier runs out of capacity--or goes out of business altogether--you may not have a sufficient supply to meet your demand. Plan to set up multiple vendor or supplier relationships, and describe those relationships fully. 

Remember, the primary goal of your business plan is to convince you that the business is viable--and to create a road map for you to follow.

The Products and Services section for our cycling rental business could start something like this:

Product Description

Blue Mountain Cycle Rentals will provide a comprehensive line of bicycles and cycling equipment for all ages and levels of ability. Since the typical customer seeks medium-quality equipment and excellent services at competitive prices, we will focus on providing brands like Trek bikes, Shimano footwear, and Giro helmets. These manufacturers have a widespread reputation as mid- to high-level quality, unlike equipment typically found in the rental market.

The following is a breakdown of anticipated rental price points, per day and per week:

Bicycle $30 $120

Helmet $6 $30

• Customers can extend the rental term online without visiting the store.
• A grace period of two hours will be applied to all rentals; customers who return equipment within that two-hour period will not be charged an additional fee.

Competition

Blue Mountain Cycle Rentals will have clear advantages over its primary competitors, the bike shops located in Harrisonburg, Virginia:

• Newer equipment inventory with higher perceived quality
• Price points 15 percent below the competition
• Online renewals offering greater convenience
• A liberal return grace period that will reinforce our reputation as a customer-friendly rental experience

Future Products

Expansion will allow us to move product offerings into new equipment sales. We will also explore maintenance and fitting services, leveraging our existing maintenance staff to provide value-added services at a premium price.

(And so on...)

When you draft your Products and Services section, think of your reader as a person who knows little to nothing about your business. Be clear and to the point.

Think of it this way: The Products and Services section answers the "what" question for your business. Make sure you fully understand the "what" factor; you may run the business, but your products and services are its lifeblood.

Now let's take a look at the next major section of your business plan: the Market Opportunities .

More in this series:

• How to Write a Great Business Plan: Key Concepts
• How to Write a Great Business Plan: the Executive Summary
• How to Write a Great Business Plan: Overview and Objectives
• How to Write a Great Business Plan: Market Opportunities
• How to Write a Great Business Plan: Sales and Marketing
• How to Write a Great Business Plan: Competitive Analysis
• How to Write a Great Business Plan: Operations
• How to Write a Great Business Plan: Management Team
• How to Write a Great Business Plan: Financial Analysis

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• Design for Business

How to Write a Business Plan: Beginner’s Guide (& Templates)

Written by: Chloe West

Thinking about starting a business? One of the first steps you’ll need to take is to write a business plan. A business plan can help guide you through your financial planning, marketing strategy, unique selling point and more.

Making sure you start your new business off on the right foot is key, and we’re here to help. We’ve put together this guide to help you write your first business plan. Or, you can skip the guide and dive right into a business plan template .

Ready to get started?

Here’s a short selection of 8 easy-to-edit business plan templates you can edit, share and download with Visme. View more templates below:

8-Step Process for Writing a Business Plan

What is a business plan, why is a business plan important, step #1: write your executive summary, step #2: put together your company description, step #3: conduct your market analysis, step #4: research your competition, step #5: outline your products or services, step #6: summarize your financial plan, step #7: determine your marketing strategy, step #8: showcase your organizational chart, 14 business plan templates to help you get started.

A business plan is a document that helps potential new business owners flesh out their business idea and put together a bird’s eye view of their business. Writing a business plan is an essential step in any startup’s ideation process.

Business plans help determine demographics, market analysis, competitive analysis, financial projections, new products or services, and so much more.

Each of these bits of information are important to have on hand when you’re trying to start a business or pitching investors for funds.

Here’s an example of a business plan that you can customize to incorporate your own business information.

We’re going to walk you through some of the most important parts of your business plan as well as how to write your own business plan in 8 easy steps.

If you’re in the beginning stages of starting a business , you might be wondering if it’s really worth your time to write out your business plan. 

We’re here to tell you that it is.

A business plan is important for a number of reasons, but mostly because it helps to set you up for success right from the start.

Here are four reasons to prove to you why you need to start your business off on the right foot with a plan.

Reason #1: Set Realistic Goals and Milestones

Putting together a business plan helps you to set your objectives for growth and make realistic goals while you begin your business. 

By laying out each of the steps you need to take in order to build a successful business, you’re able to be more reasonable about what your timeline is for achieving everything as well as what your financial projections are.

The best way to set goals is using the SMART goals guidelines, outlined below.

Reason #2: Grow Your Business Faster

Having a business plan helps you be more organized and strategic, improving the overall performance of your business as you start out. In fact, one study found that businesses with a plan grow 30% faster than businesses that don’t.

Doesn’t that sound reason enough alone to start out your business venture with a solidified plan? We thought so too, but we’ve still got two more reasons.

Reason #3: Minimize Risk

Starting a new business is uncharted territory. However, when you start with a roadmap for your journey, it makes it easier to see success and minimize the risks that come with startups.

Minimize risk and maximize profitability by documenting the most important parts of your business planning.

Reason #4: Secure Funding

And finally, our last reason that business plans are so important is that if you plan to pitch investors for funding for your new venture, they’re almost always going to want to see a detailed business plan before deciding whether or not to invest.

You can easily create your business plan and investor pitch deck right here with Visme. Just sign up for a free account below to get started. 

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The executive summary is a brief overview of your entire business plan, giving anyone who reads through your document a quick understanding of what they’re going to learn about your business idea.

However, you need to remember that some of the people who are going to read your business plan don’t want to or have time to read the entire thing. So your executive summary needs to incorporate all of the most important aspects of your plan.

Here’s an example of an executive summary from a business plan template you can customize and turn into your own.

Your executive summary should include:

• Key objective(s)
• Market research
• Competitor information
• Products/services
• Value proposition
• Overview of your financial plan
• How you’re going to actually start your business

One thing to note is that you should actually write your executive summary after the rest of your business plan so that you can properly summarize everything you’ve already created.

So at this point, simply leave a page blank for your executive summary so you can come back to it at the end of your business plan.

The next step is to write out a full description of your business and its core offerings. This section of your business plan should include your mission statement and objectives, along with your company history or overview.

In this section, you may also briefly describe your business formation details from a legal perspective.

Mission Statement

Don’t spend too much time trying to craft this. Your mission statement is a simple “why” you started this business. What are you trying to achieve? Or what does your business solve?

This can be anything from one single quote or a paragraph, but it doesn’t need to be much longer than that. In fact, this could be very similar to your value proposition.

What are your goals? What do you plan to achieve in the first 90 days or one year of your business? What kind of impact do you hope to make on the market?

These are all good points to include in your objectives section so anyone reading your business plan knows upfront what you hope to achieve.

History or Overview

If you’re not launching a brand new business or if you’ve previously worked on another iteration of this business, let potential investors know the history of your company.

If not, simply provide an overview of your business, sharing what it does or what it will do.

Your third step is to conduct a market analysis so you know how your business will fit into its target market. This page in your business plan is simply meant to summarize your findings. Most of your time should be spent actually doing the research.

Your market analysis needs to look at things like:

• Market size, and if it’s grown in recent years or shrinking
• The segment of the market you plan to target
• Demographics and behavior of your target audience
• The demand for your product or service
• Your competitive advantage or differentiation strategy
• The average price of your product or service

Put together a summary of your market analysis and industry research in a 1-2 page format, like we see below.

Your next step is to conduct a competitive analysis. While you likely touched on this briefly during your market analysis, now is the time to do a deep dive so that you have a good grasp on what your competitors are doing and how they are generating customers.

Start by creating a profile of all your existing competitors, or at the very least, your closest competitors – the ones who are offering very similar products or services to you, or are in a similar vicinity (if you’re opening a brick and mortar store).

Focus on their strengths and what they’re doing really well so that you can emulate their best qualities in your own way. Then, look at their weaknesses and what your business can do better.

Take note of their current marketing strategy, including the outlets you see a presence, whether it’s on social media, you hear a radio ad, you see a TV ad, etc. You won’t always find all of their marketing channels, but see what you can find online and on their website.

After this, take a minute to identify potential competitors based on markets you might try out in the future, products or services you plan to add to your offerings, and more.

Then put together a page or two in your business plan that highlights your competitive advantage and how you’ll be successful breaking into the market.

Step five is to dedicate a page to the products or services that your business plans to offer.

Put together a quick list and explanation of what each of the initial product or service offerings will be, but steer clear of industry jargon or buzzwords. This should be written in plain language so anyone reading has a full understanding of what your business will do.

You can have a simple list like we see in the sample page above, or you can dive a little deeper. Depending on your type of business, it might be a good idea to provide additional information about what each product or service entails.

The next step is to work on the financial data of your new business. What will your overhead be? How will your business make money? What are your estimated expenses and profits over the first few months to a year? The expenses should cover all the spending whether they are recurring costs or just one-time LLC filing fees .

There is so much that goes into your financial plan for a new business, so this is going to take some time to compile. Especially because this section of your business plan helps potential cofounders or investors understand if the idea is even viable.

Your financial plan should include at least five major sections:

• Sales Forecast: The first thing you want to include is a forecast or financial projection of how much you think your business can sell over the next year or so. Break this down into the different products, services or facets of your business.
• Balance Sheet: This section is essentially a statement of your company’s financial position. It includes existing assets, liabilities and equity to demonstrate the company’s overall financial health.
• Income Statement: Also known as a profit and loss statement (P&L), this covers your projected expenses and revenue, showcasing whether your business will be profitable or not.
• Operating Budget: A detailed outline of your business’s income and expenses. This should showcase that your business is bringing in more than it’s spending.
• Cash Flow Statements: This tracks how much cash your business has at any given point, regardless of whether customers or clients have paid their bills or have 30-60+ days to do so.

While these are the most common financial statements, you may discover that there are other sections that you want to include or that lenders may want to see from you.

You can automate the process of looking through your documents with an OCR API , which will collect the data from all your financial statements and invoices.

The next step is coming up with a successful marketing plan so that you can actually get the word out about your business. 

Throughout your business plan, you’ve already researched your competitors and your target market, both of which are major components of a good marketing strategy. You need to know who you’re marketing to, and you want to do it better than your competition.

On this page or throughout this section of your business plan, you need to focus on your chosen marketing channels and the types of marketing content you plan to create.

Start by taking a look at the channels that your competitors are on and make sure you have a good understanding of the demographics of each channel as well. You don’t want to waste time on a marketing channel that your target audience doesn’t use.

Then, create a list of each of your planned marketing avenues. It might look something like:

• Social media ( Facebook, Instagram, Pinterest)
• Email newsletter
• Digital ads

Depending on the type of business you’re starting, this list could change quite a bit — and that’s okay. There is no one-size-fits-all marketing strategy, and you need to find the one that brings in the highest number of potential customers.

Your last section will be all about your leadership and management team members. Showcasing that you have a solid team right from the start can make potential investors feel better about funding your venture.

You can easily put together an organizational chart like the one below, with the founder/CEO at the top and each of your team leaders underneath alongside the department they’re in charge of.

Simply add an organizational chart like this as a page into your overall business plan and make sure it matches the rest of your design to create a cohesive document.

If you want to create a good business plan that sets your new business up for success and attracts new investors, it’s a good idea to start with a template. 

We’ve got 14 options below from a variety of different industries for you to choose from. You can customize every aspect of each template to fit your business branding and design preferences.

If you're pressed for time, Visme's AI business plan generator can churn out compelling business plans in minutes. Just input a detailed prompt, choose the design, and watch the tool generate your plan in a few seconds.

Template #1: Photography Business Plan Template

This feminine and minimalistic business plan template is perfect for getting started with any kind of creative business. Utilize this template to help outline the step-by-step process of getting your new business idea up and running.

Template #2: Real Estate Business Plan Template

Looking for a more modern business plan design? This template is perfect for plainly laying out each of your business plans in an easy-to-understand format. Adjust the red accents with your business’s colors to personalize this template.

Template #3: Nonprofit Business Plan Template

Creating a business and marketing plan for your nonprofit is still an essential step when you’re just starting out. You need to get the word out to increase donations and awareness for your cause.

Template #4: Restaurant Business Plan Template

If your business plan needs to rely heavily on showcasing photos of your products (like food), this template is perfect for you. Get potential investors salivating at the sight of your business plan, and they’re sure to provide the capital you need.

Template #5: Fashion Business Plan Template

Serifs are in. Utilize this template with stunning serif as all the headers to create a contemporary and trendy business plan design that fits your business. Adjust the colors to match your brand and easily input your own content.

Template #6: Daycare Business Plan Template

Creating a more kid-friendly or playful business? This business plan template has bold colors and design elements that will perfectly represent your business and its mission. 

Use the pages you need, and remove any that you don’t. You can also duplicate pages and move the elements around to add even more content to your business plan.

Template #7: Consulting Business Plan Template

This classic business plan template is perfect for a consulting business that wants to use a stunning visual design to talk about its services.

Template #8: Coffee Shop Business Plan Template

Customize this coffee shop business plan template to match your own business idea. Adjust the colors to fit your brand or industry, replace photos with your own photography or stock photos that represent your business, and insert your own logo, fonts and colors throughout.

Template #9: SaaS Business Plan Template

A SaaS or service-based company also needs a solid business plan that lays out its financials, list of services, target market and more. This template is the perfect starting point.

Template #10: Small Business Plan Template

Every startup or small business needs to start out with a strong business plan in order to start off on the right foot and set yourself up for success. This template is an excellent starting point for any small business.

Template #11: Ecommerce Business Plan Template

An ecommerce business plan is ideal for planning out your pricing strategy of all of your online products, as well as the site you plan to use for setting up your store, whether WordPress, Shopify, Wix or something else.

Template #12: Startup Business Plan Template

Customize this template and make it your own! Edit and Download  

This is another generic business plan template for any type of startup to customize. Switch out the content, fonts and colors to match your startup branding and increase brand equity.

Template #13: One-Page Business Plan Template

Want just a quick business plan to get your idea going before you bite the bullet and map out your entire plan? This one-page template is perfect for those just starting to flesh out a new business idea.

Template #14: Salon Business Plan Template

This salon business plan template is easy on the design and utilizes a light color scheme to put more focus on the actual content. You can use the design as is or keep it as a basis for your own design elements.

Create Your Own Business Plan Today

Ready to write your business plan? Once you’ve created all of the most important sections, get started with a business plan template to really wow your investors and organize your startup plan.

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About the Author

Chloe West is the content marketing manager at Visme. Her experience in digital marketing includes everything from social media, blogging, email marketing to graphic design, strategy creation and implementation, and more. During her spare time, she enjoys exploring her home city of Charleston with her son.

How to Make a Production Schedule in Excel

Creating a comprehensive production schedule is a critical component for the successful management of any project, no matter its size. With Excel, you can effectively plan, track, and adjust your schedule to meet your production requirements. This article will guide you through the process of making a production schedule in Excel.

Understanding the Basics of a Production Schedule

Importance of a production schedule.

A production schedule serves as a roadmap for the successful execution of a project. It outlines when tasks should be completed and how resources are allocated throughout the production cycle. By having a clearly defined schedule, project managers can:

• Visualize the progression of the project
• Identify potential bottlenecks
• Ensure that all team members are aligned with deadlines
• Manage resources efficiently

The absence of a well-structured schedule can lead to chaos, missed deadlines, and inefficient use of resources, which can ultimately compromise the quality of the output. Furthermore, a production schedule fosters accountability among team members, as it clearly delineates who is responsible for what tasks and when they are due. This clarity not only enhances individual performance but also promotes a collaborative environment where everyone is aware of their contributions to the project’s success.

In addition, a well-maintained production schedule allows for better communication with stakeholders. Regular updates can be provided based on the schedule, keeping everyone informed about progress and any adjustments that may need to be made. This transparency builds trust and ensures that all parties are on the same page, which is essential for maintaining strong working relationships.

Key Elements of a Production Schedule

Understanding the critical components of a production schedule is crucial for effective planning. The main elements typically include:

• Tasks: The specific work that needs to be completed.
• Deadlines: The timeframes within which each task must be completed.
• Resources: The personnel, equipment, and materials required for each task.
• Dependencies: Tasks that are reliant on the completion of others.

A clear grasp of these elements will help streamline the scheduling process and enhance overall productivity. Additionally, it is important to regularly review and adjust the production schedule as the project progresses. Changes in scope, unexpected delays, or resource availability can all necessitate updates to the schedule. By remaining flexible and responsive to these changes, project managers can mitigate risks and keep the project on track.

Moreover, incorporating tools such as Gantt charts or project management software can significantly enhance the effectiveness of a production schedule. These tools provide visual representations of the timeline, making it easier to track progress and identify areas that require attention. They also facilitate better collaboration among team members, as everyone can access the same information in real-time, leading to more informed decision-making and a smoother workflow.

Getting Started with Excel

Familiarizing yourself with excel.

Excel is a powerful tool that can help you create an effective production schedule. If you're new to Excel, it’s important to familiarize yourself with its basic functionalities. Begin by understanding:

• The layout: Columns and rows form the basis of an Excel spreadsheet.
• Basic operations: Learn how to enter data, format cells, and navigate between sheets.
• Data organization: Utilize sorting and filtering options to manage your data effectively.

Taking the time to get comfortable with Excel will pay off immensely as you start to build your production schedule. Additionally, exploring the ribbon interface can significantly enhance your efficiency. The ribbon houses various tabs, each containing tools and features tailored for different tasks such as data analysis, chart creation, and formatting. Familiarizing yourself with these tabs will enable you to access the tools you need quickly, making your workflow smoother and more productive.

Moreover, consider experimenting with Excel’s built-in templates, which can provide a solid foundation for your production schedule. These templates often come pre-formatted with essential fields and formulas, allowing you to focus on inputting your specific data rather than starting from scratch. By leveraging these resources, you can accelerate your learning curve and create a professional-looking schedule in no time.

Essential Excel Functions for Scheduling

Several Excel functions are particularly useful when creating a production schedule. These include:

• SUM: For calculating totals (e.g., total hours worked).
• IF: To create conditional statements that help track tasks.
• VLOOKUP: To cross-reference information from different tables.
• CONCATENATE: To combine text from various cells, which can be helpful for creating task descriptions.

Utilizing these functions will enhance your schedule’s functionality and robustness. In addition to these, consider incorporating functions like COUNTIF to tally specific criteria, such as the number of tasks completed within a certain timeframe. This can provide valuable insights into your production efficiency. Furthermore, using AVERAGE can help you gauge the average time taken for tasks, enabling better planning for future projects.

As you become more adept with these functions, you might also explore Excel's conditional formatting feature. This allows you to visually highlight important data points, such as overdue tasks or high-priority items, making it easier to manage your schedule at a glance. By combining these advanced techniques with your foundational knowledge, you can create a dynamic and responsive production schedule that adapts to your needs.

Creating Your Production Schedule Template

Setting up your spreadsheet.

Once you are familiar with Excel and the key elements of a production schedule, it’s time to set up your spreadsheet. Follow these guidelines:

• Open a new workbook in Excel.
• Label the first row with headers, such as Task Name, Start Date, End Date, Assigned To, Status, and Notes.
• Adjust column widths to fit your data adequately.

By structuring your spreadsheet neatly from the outset, you will create a more user-friendly experience for yourself and your team. Additionally, consider using freeze panes to keep your headers visible while scrolling through long lists of tasks. This small adjustment can save time and reduce frustration, allowing you to maintain focus on the details that matter most.

Another useful tip is to utilize Excel's built-in templates or create a custom template that can be reused for future projects. This not only streamlines the setup process but also ensures consistency across different schedules, making it easier for team members to adapt and understand the layout.

Designing Your Schedule Layout

The layout of your production schedule is important for readability. You might want to consider:

• Color coding different tasks based on their status (e.g., completed, in progress).
• Incorporating borders to separate different sections clearly.
• Avoiding clutter by limiting the amount of information displayed at once.

A well-organized layout not only enhances clarity but also helps in quickly identifying critical areas that require attention. You can also include conditional formatting to automatically highlight overdue tasks or those approaching their deadlines, which can be a game-changer in managing your workflow effectively.

Moreover, think about incorporating a Gantt chart within your spreadsheet to visualize the timeline of your tasks. This graphical representation can provide immediate insights into the project’s progress and help in identifying potential bottlenecks that may arise as the production moves forward. Such visual tools can be particularly beneficial during team meetings, where quick updates and discussions are essential for maintaining momentum.

Inputting Your Production Data

Adding tasks and deadlines.

With your template in place, you can start inputting your production data. Begin by listing all tasks required to complete the project. For each task, assign:

• A start date and an end date to establish timelines.
• The team member responsible for the task.
• A status update to keep track of progress.

Regularly updating this data is key to maintaining an accurate schedule.

Allocating Resources and Personnel

Effective scheduling entails not only assigning tasks but also allocating the necessary resources. This means:

• Identifying what materials and equipment are required.
• Ensuring that the right number of personnel is available for each task.
• Tracking resource availability to avoid overlap or shortages.

By paying attention to these factors, you can enhance the efficiency of your production process.

Implementing Advanced Excel Features

Using formulas for efficient scheduling.

Excel formulas can transform your production schedule into a dynamic management tool. Using a combination of formulas, you can automate calculations, such as:

• Calculating the duration of each task automatically based on start and end dates.
• Counting the number of completed tasks versus pending ones.
• Summing up the total hours required for the entire project.

By leveraging these capabilities, you can save time and minimize errors.

Applying Conditional Formatting for Visual Tracking

Conditional formatting can be a game-changer for visualizing progress on your production schedule. You can set rules that automatically change the color of cells based on their contents. For example:

• Change a task’s background to green when it's completed.
• Highlight overdue tasks in red to draw immediate attention.
• Use different colors for different projects to easily distinguish them.

This visual enhancement helps you quickly gauge the status of tasks, making it easier to adjust your planning as needed.

In conclusion, creating an effective production schedule in Excel requires understanding its basic functionalities, outlining the essential elements of scheduling, and implementing advanced features for optimized tracking. With a well-constructed schedule, you pave the way for a smooth production process and ensure that your projects are completed on time and within budget.

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Spread sheets

Project Management

• Using Supply Planning

Create a Production Plan

You must first create production plans to use them to perform planning activities.

• In the Supply Planning work area, click the Tasks panel tab.
• In the Tasks panel drawer, click the Manage Production Plans link.
• Click Create Plan .
• Enter a Name .
• (Optional) Provide a description for the plan.
• Select a Supply Plan .
• In Number of Time Buckets to Display , enter a number.
• Select one or more organizations in Finished Goods Organizations .
• In the Simulation Set for Bills of Resources drop-down list, select the simulation set containing the bills of resources for aggregate production plans. If left empty, collected bills of resources in plan inputs are used.
• Select a segment group from the Finished Goods Segment Groups drop-down list.
• Select one or more segments in Finished Goods Segments .
• Click Create .