what is a problem solving thought process

What is Problem Solving? (Steps, Techniques, Examples)

By Status.net Editorial Team on May 7, 2023 — 5 minutes to read

What Is Problem Solving?

Definition and importance.

Problem solving is the process of finding solutions to obstacles or challenges you encounter in your life or work. It is a crucial skill that allows you to tackle complex situations, adapt to changes, and overcome difficulties with ease. Mastering this ability will contribute to both your personal and professional growth, leading to more successful outcomes and better decision-making.

Problem-Solving Steps

The problem-solving process typically includes the following steps:

• Identify the issue : Recognize the problem that needs to be solved.
• Analyze the situation : Examine the issue in depth, gather all relevant information, and consider any limitations or constraints that may be present.
• Generate potential solutions : Brainstorm a list of possible solutions to the issue, without immediately judging or evaluating them.
• Evaluate options : Weigh the pros and cons of each potential solution, considering factors such as feasibility, effectiveness, and potential risks.
• Select the best solution : Choose the option that best addresses the problem and aligns with your objectives.
• Implement the solution : Put the selected solution into action and monitor the results to ensure it resolves the issue.
• Review and learn : Reflect on the problem-solving process, identify any improvements or adjustments that can be made, and apply these learnings to future situations.

Defining the Problem

To start tackling a problem, first, identify and understand it. Analyzing the issue thoroughly helps to clarify its scope and nature. Ask questions to gather information and consider the problem from various angles. Some strategies to define the problem include:

• Brainstorming with others
• Asking the 5 Ws and 1 H (Who, What, When, Where, Why, and How)
• Analyzing cause and effect
• Creating a problem statement

Generating Solutions

Once the problem is clearly understood, brainstorm possible solutions. Think creatively and keep an open mind, as well as considering lessons from past experiences. Consider:

• Creating a list of potential ideas to solve the problem
• Grouping and categorizing similar solutions
• Prioritizing potential solutions based on feasibility, cost, and resources required
• Involving others to share diverse opinions and inputs

Evaluating and Selecting Solutions

Evaluate each potential solution, weighing its pros and cons. To facilitate decision-making, use techniques such as:

• SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)
• Decision-making matrices
• Pros and cons lists
• Risk assessments

After evaluating, choose the most suitable solution based on effectiveness, cost, and time constraints.

Implementing and Monitoring the Solution

Implement the chosen solution and monitor its progress. Key actions include:

• Communicating the solution to relevant parties
• Setting timelines and milestones
• Assigning tasks and responsibilities
• Monitoring the solution and making adjustments as necessary
• Evaluating the effectiveness of the solution after implementation

Utilize feedback from stakeholders and consider potential improvements. Remember that problem-solving is an ongoing process that can always be refined and enhanced.

Problem-Solving Techniques

During each step, you may find it helpful to utilize various problem-solving techniques, such as:

• Brainstorming : A free-flowing, open-minded session where ideas are generated and listed without judgment, to encourage creativity and innovative thinking.
• Root cause analysis : A method that explores the underlying causes of a problem to find the most effective solution rather than addressing superficial symptoms.
• SWOT analysis : A tool used to evaluate the strengths, weaknesses, opportunities, and threats related to a problem or decision, providing a comprehensive view of the situation.
• Mind mapping : A visual technique that uses diagrams to organize and connect ideas, helping to identify patterns, relationships, and possible solutions.

Brainstorming

When facing a problem, start by conducting a brainstorming session. Gather your team and encourage an open discussion where everyone contributes ideas, no matter how outlandish they may seem. This helps you:

• Generate a diverse range of solutions
• Encourage all team members to participate
• Foster creative thinking

When brainstorming, remember to:

• Reserve judgment until the session is over
• Encourage wild ideas
• Combine and improve upon ideas

Root Cause Analysis

For effective problem-solving, identifying the root cause of the issue at hand is crucial. Try these methods:

• 5 Whys : Ask “why” five times to get to the underlying cause.
• Fishbone Diagram : Create a diagram representing the problem and break it down into categories of potential causes.
• Pareto Analysis : Determine the few most significant causes underlying the majority of problems.

SWOT Analysis

SWOT analysis helps you examine the Strengths, Weaknesses, Opportunities, and Threats related to your problem. To perform a SWOT analysis:

• List your problem’s strengths, such as relevant resources or strong partnerships.
• Identify its weaknesses, such as knowledge gaps or limited resources.
• Explore opportunities, like trends or new technologies, that could help solve the problem.
• Recognize potential threats, like competition or regulatory barriers.

SWOT analysis aids in understanding the internal and external factors affecting the problem, which can help guide your solution.

Mind Mapping

A mind map is a visual representation of your problem and potential solutions. It enables you to organize information in a structured and intuitive manner. To create a mind map:

• Write the problem in the center of a blank page.
• Draw branches from the central problem to related sub-problems or contributing factors.
• Add more branches to represent potential solutions or further ideas.

Mind mapping allows you to visually see connections between ideas and promotes creativity in problem-solving.

Examples of Problem Solving in Various Contexts

In the business world, you might encounter problems related to finances, operations, or communication. Applying problem-solving skills in these situations could look like:

• Identifying areas of improvement in your company’s financial performance and implementing cost-saving measures
• Resolving internal conflicts among team members by listening and understanding different perspectives, then proposing and negotiating solutions
• Streamlining a process for better productivity by removing redundancies, automating tasks, or re-allocating resources

In educational contexts, problem-solving can be seen in various aspects, such as:

• Addressing a gap in students’ understanding by employing diverse teaching methods to cater to different learning styles
• Developing a strategy for successful time management to balance academic responsibilities and extracurricular activities
• Seeking resources and support to provide equal opportunities for learners with special needs or disabilities

Everyday life is full of challenges that require problem-solving skills. Some examples include:

• Overcoming a personal obstacle, such as improving your fitness level, by establishing achievable goals, measuring progress, and adjusting your approach accordingly
• Navigating a new environment or city by researching your surroundings, asking for directions, or using technology like GPS to guide you
• Dealing with a sudden change, like a change in your work schedule, by assessing the situation, identifying potential impacts, and adapting your plans to accommodate the change.
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48 Problem Solving

Department of Psychological and Brain Sciences, University of California, Santa Barbara

• Published: 03 June 2013
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Problem solving refers to cognitive processing directed at achieving a goal when the problem solver does not initially know a solution method. A problem exists when someone has a goal but does not know how to achieve it. Problems can be classified as routine or nonroutine, and as well defined or ill defined. The major cognitive processes in problem solving are representing, planning, executing, and monitoring. The major kinds of knowledge required for problem solving are facts, concepts, procedures, strategies, and beliefs. Classic theoretical approaches to the study of problem solving are associationism, Gestalt, and information processing. Current issues and suggested future issues include decision making, intelligence and creativity, teaching of thinking skills, expert problem solving, analogical reasoning, mathematical and scientific thinking, everyday thinking, and the cognitive neuroscience of problem solving. Common themes concern the domain specificity of problem solving and a focus on problem solving in authentic contexts.

The study of problem solving begins with defining problem solving, problem, and problem types. This introduction to problem solving is rounded out with an examination of cognitive processes in problem solving, the role of knowledge in problem solving, and historical approaches to the study of problem solving.

Definition of Problem Solving

Problem solving refers to cognitive processing directed at achieving a goal for which the problem solver does not initially know a solution method. This definition consists of four major elements (Mayer, 1992 ; Mayer & Wittrock, 2006 ):

Cognitive —Problem solving occurs within the problem solver’s cognitive system and can only be inferred indirectly from the problem solver’s behavior (including biological changes, introspections, and actions during problem solving). Process —Problem solving involves mental computations in which some operation is applied to a mental representation, sometimes resulting in the creation of a new mental representation. Directed —Problem solving is aimed at achieving a goal. Personal —Problem solving depends on the existing knowledge of the problem solver so that what is a problem for one problem solver may not be a problem for someone who already knows a solution method.

The definition is broad enough to include a wide array of cognitive activities such as deciding which apartment to rent, figuring out how to use a cell phone interface, playing a game of chess, making a medical diagnosis, finding the answer to an arithmetic word problem, or writing a chapter for a handbook. Problem solving is pervasive in human life and is crucial for human survival. Although this chapter focuses on problem solving in humans, problem solving also occurs in nonhuman animals and in intelligent machines.

How is problem solving related to other forms of high-level cognition processing, such as thinking and reasoning? Thinking refers to cognitive processing in individuals but includes both directed thinking (which corresponds to the definition of problem solving) and undirected thinking such as daydreaming (which does not correspond to the definition of problem solving). Thus, problem solving is a type of thinking (i.e., directed thinking).

Reasoning refers to problem solving within specific classes of problems, such as deductive reasoning or inductive reasoning. In deductive reasoning, the reasoner is given premises and must derive a conclusion by applying the rules of logic. For example, given that “A is greater than B” and “B is greater than C,” a reasoner can conclude that “A is greater than C.” In inductive reasoning, the reasoner is given (or has experienced) a collection of examples or instances and must infer a rule. For example, given that X, C, and V are in the “yes” group and x, c, and v are in the “no” group, the reasoning may conclude that B is in “yes” group because it is in uppercase format. Thus, reasoning is a type of problem solving.

Definition of Problem

A problem occurs when someone has a goal but does not know to achieve it. This definition is consistent with how the Gestalt psychologist Karl Duncker ( 1945 , p. 1) defined a problem in his classic monograph, On Problem Solving : “A problem arises when a living creature has a goal but does not know how this goal is to be reached.” However, today researchers recognize that the definition should be extended to include problem solving by intelligent machines. This definition can be clarified using an information processing approach by noting that a problem occurs when a situation is in the given state, the problem solver wants the situation to be in the goal state, and there is no obvious way to move from the given state to the goal state (Newell & Simon, 1972 ). Accordingly, the three main elements in describing a problem are the given state (i.e., the current state of the situation), the goal state (i.e., the desired state of the situation), and the set of allowable operators (i.e., the actions the problem solver is allowed to take). The definition of “problem” is broad enough to include the situation confronting a physician who wishes to make a diagnosis on the basis of preliminary tests and a patient examination, as well as a beginning physics student trying to solve a complex physics problem.

Types of Problems

It is customary in the problem-solving literature to make a distinction between routine and nonroutine problems. Routine problems are problems that are so familiar to the problem solver that the problem solver knows a solution method. For example, for most adults, “What is 365 divided by 12?” is a routine problem because they already know the procedure for long division. Nonroutine problems are so unfamiliar to the problem solver that the problem solver does not know a solution method. For example, figuring out the best way to set up a funding campaign for a nonprofit charity is a nonroutine problem for most volunteers. Technically, routine problems do not meet the definition of problem because the problem solver has a goal but knows how to achieve it. Much research on problem solving has focused on routine problems, although most interesting problems in life are nonroutine.

Another customary distinction is between well-defined and ill-defined problems. Well-defined problems have a clearly specified given state, goal state, and legal operators. Examples include arithmetic computation problems or games such as checkers or tic-tac-toe. Ill-defined problems have a poorly specified given state, goal state, or legal operators, or a combination of poorly defined features. Examples include solving the problem of global warming or finding a life partner. Although, ill-defined problems are more challenging, much research in problem solving has focused on well-defined problems.

Cognitive Processes in Problem Solving

The process of problem solving can be broken down into two main phases: problem representation , in which the problem solver builds a mental representation of the problem situation, and problem solution , in which the problem solver works to produce a solution. The major subprocess in problem representation is representing , which involves building a situation model —that is, a mental representation of the situation described in the problem. The major subprocesses in problem solution are planning , which involves devising a plan for how to solve the problem; executing , which involves carrying out the plan; and monitoring , which involves evaluating and adjusting one’s problem solving.

For example, given an arithmetic word problem such as “Alice has three marbles. Sarah has two more marbles than Alice. How many marbles does Sarah have?” the process of representing involves building a situation model in which Alice has a set of marbles, there is set of marbles for the difference between the two girls, and Sarah has a set of marbles that consists of Alice’s marbles and the difference set. In the planning process, the problem solver sets a goal of adding 3 and 2. In the executing process, the problem solver carries out the computation, yielding an answer of 5. In the monitoring process, the problem solver looks over what was done and concludes that 5 is a reasonable answer. In most complex problem-solving episodes, the four cognitive processes may not occur in linear order, but rather may interact with one another. Although some research focuses mainly on the execution process, problem solvers may tend to have more difficulty with the processes of representing, planning, and monitoring.

Knowledge for Problem Solving

An important theme in problem-solving research is that problem-solving proficiency on any task depends on the learner’s knowledge (Anderson et al., 2001 ; Mayer, 1992 ). Five kinds of knowledge are as follows:

Facts —factual knowledge about the characteristics of elements in the world, such as “Sacramento is the capital of California” Concepts —conceptual knowledge, including categories, schemas, or models, such as knowing the difference between plants and animals or knowing how a battery works Procedures —procedural knowledge of step-by-step processes, such as how to carry out long-division computations Strategies —strategic knowledge of general methods such as breaking a problem into parts or thinking of a related problem Beliefs —attitudinal knowledge about how one’s cognitive processing works such as thinking, “I’m good at this”

Although some research focuses mainly on the role of facts and procedures in problem solving, complex problem solving also depends on the problem solver’s concepts, strategies, and beliefs (Mayer, 1992 ).

Historical Approaches to Problem Solving

Psychological research on problem solving began in the early 1900s, as an outgrowth of mental philosophy (Humphrey, 1963 ; Mandler & Mandler, 1964 ). Throughout the 20th century four theoretical approaches developed: early conceptions, associationism, Gestalt psychology, and information processing.

Early Conceptions

The start of psychology as a science can be set at 1879—the year Wilhelm Wundt opened the first world’s psychology laboratory in Leipzig, Germany, and sought to train the world’s first cohort of experimental psychologists. Instead of relying solely on philosophical speculations about how the human mind works, Wundt sought to apply the methods of experimental science to issues addressed in mental philosophy. His theoretical approach became structuralism —the analysis of consciousness into its basic elements.

Wundt’s main contribution to the study of problem solving, however, was to call for its banishment. According to Wundt, complex cognitive processing was too complicated to be studied by experimental methods, so “nothing can be discovered in such experiments” (Wundt, 1911/1973 ). Despite his admonishments, however, a group of his former students began studying thinking mainly in Wurzburg, Germany. Using the method of introspection, subjects were asked to describe their thought process as they solved word association problems, such as finding the superordinate of “newspaper” (e.g., an answer is “publication”). Although the Wurzburg group—as they came to be called—did not produce a new theoretical approach, they found empirical evidence that challenged some of the key assumptions of mental philosophy. For example, Aristotle had proclaimed that all thinking involves mental imagery, but the Wurzburg group was able to find empirical evidence for imageless thought .

Associationism

The first major theoretical approach to take hold in the scientific study of problem solving was associationism —the idea that the cognitive representations in the mind consist of ideas and links between them and that cognitive processing in the mind involves following a chain of associations from one idea to the next (Mandler & Mandler, 1964 ; Mayer, 1992 ). For example, in a classic study, E. L. Thorndike ( 1911 ) placed a hungry cat in what he called a puzzle box—a wooden crate in which pulling a loop of string that hung from overhead would open a trap door to allow the cat to escape to a bowl of food outside the crate. Thorndike placed the cat in the puzzle box once a day for several weeks. On the first day, the cat engaged in many extraneous behaviors such as pouncing against the wall, pushing its paws through the slats, and meowing, but on successive days the number of extraneous behaviors tended to decrease. Overall, the time required to get out of the puzzle box decreased over the course of the experiment, indicating the cat was learning how to escape.

Thorndike’s explanation for how the cat learned to solve the puzzle box problem is based on an associationist view: The cat begins with a habit family hierarchy —a set of potential responses (e.g., pouncing, thrusting, meowing, etc.) all associated with the same stimulus (i.e., being hungry and confined) and ordered in terms of strength of association. When placed in the puzzle box, the cat executes its strongest response (e.g., perhaps pouncing against the wall), but when it fails, the strength of the association is weakened, and so on for each unsuccessful action. Eventually, the cat gets down to what was initially a weak response—waving its paw in the air—but when that response leads to accidentally pulling the string and getting out, it is strengthened. Over the course of many trials, the ineffective responses become weak and the successful response becomes strong. Thorndike refers to this process as the law of effect : Responses that lead to dissatisfaction become less associated with the situation and responses that lead to satisfaction become more associated with the situation. According to Thorndike’s associationist view, solving a problem is simply a matter of trial and error and accidental success. A major challenge to assocationist theory concerns the nature of transfer—that is, where does a problem solver find a creative solution that has never been performed before? Associationist conceptions of cognition can be seen in current research, including neural networks, connectionist models, and parallel distributed processing models (Rogers & McClelland, 2004 ).

Gestalt Psychology

The Gestalt approach to problem solving developed in the 1930s and 1940s as a counterbalance to the associationist approach. According to the Gestalt approach, cognitive representations consist of coherent structures (rather than individual associations) and the cognitive process of problem solving involves building a coherent structure (rather than strengthening and weakening of associations). For example, in a classic study, Kohler ( 1925 ) placed a hungry ape in a play yard that contained several empty shipping crates and a banana attached overhead but out of reach. Based on observing the ape in this situation, Kohler noted that the ape did not randomly try responses until one worked—as suggested by Thorndike’s associationist view. Instead, the ape stood under the banana, looked up at it, looked at the crates, and then in a flash of insight stacked the crates under the bananas as a ladder, and walked up the steps in order to reach the banana.

According to Kohler, the ape experienced a sudden visual reorganization in which the elements in the situation fit together in a way to solve the problem; that is, the crates could become a ladder that reduces the distance to the banana. Kohler referred to the underlying mechanism as insight —literally seeing into the structure of the situation. A major challenge of Gestalt theory is its lack of precision; for example, naming a process (i.e., insight) is not the same as explaining how it works. Gestalt conceptions can be seen in modern research on mental models and schemas (Gentner & Stevens, 1983 ).

Information Processing

The information processing approach to problem solving developed in the 1960s and 1970s and was based on the influence of the computer metaphor—the idea that humans are processors of information (Mayer, 2009 ). According to the information processing approach, problem solving involves a series of mental computations—each of which consists of applying a process to a mental representation (such as comparing two elements to determine whether they differ).

In their classic book, Human Problem Solving , Newell and Simon ( 1972 ) proposed that problem solving involved a problem space and search heuristics . A problem space is a mental representation of the initial state of the problem, the goal state of the problem, and all possible intervening states (based on applying allowable operators). Search heuristics are strategies for moving through the problem space from the given to the goal state. Newell and Simon focused on means-ends analysis , in which the problem solver continually sets goals and finds moves to accomplish goals.

Newell and Simon used computer simulation as a research method to test their conception of human problem solving. First, they asked human problem solvers to think aloud as they solved various problems such as logic problems, chess, and cryptarithmetic problems. Then, based on an information processing analysis, Newell and Simon created computer programs that solved these problems. In comparing the solution behavior of humans and computers, they found high similarity, suggesting that the computer programs were solving problems using the same thought processes as humans.

An important advantage of the information processing approach is that problem solving can be described with great clarity—as a computer program. An important limitation of the information processing approach is that it is most useful for describing problem solving for well-defined problems rather than ill-defined problems. The information processing conception of cognition lives on as a keystone of today’s cognitive science (Mayer, 2009 ).

Classic Issues in Problem Solving

Three classic issues in research on problem solving concern the nature of transfer (suggested by the associationist approach), the nature of insight (suggested by the Gestalt approach), and the role of problem-solving heuristics (suggested by the information processing approach).

Transfer refers to the effects of prior learning on new learning (or new problem solving). Positive transfer occurs when learning A helps someone learn B. Negative transfer occurs when learning A hinders someone from learning B. Neutral transfer occurs when learning A has no effect on learning B. Positive transfer is a central goal of education, but research shows that people often do not transfer what they learned to solving problems in new contexts (Mayer, 1992 ; Singley & Anderson, 1989 ).

Three conceptions of the mechanisms underlying transfer are specific transfer , general transfer , and specific transfer of general principles . Specific transfer refers to the idea that learning A will help someone learn B only if A and B have specific elements in common. For example, learning Spanish may help someone learn Latin because some of the vocabulary words are similar and the verb conjugation rules are similar. General transfer refers to the idea that learning A can help someone learn B even they have nothing specifically in common but A helps improve the learner’s mind in general. For example, learning Latin may help people learn “proper habits of mind” so they are better able to learn completely unrelated subjects as well. Specific transfer of general principles is the idea that learning A will help someone learn B if the same general principle or solution method is required for both even if the specific elements are different.

In a classic study, Thorndike and Woodworth ( 1901 ) found that students who learned Latin did not subsequently learn bookkeeping any better than students who had not learned Latin. They interpreted this finding as evidence for specific transfer—learning A did not transfer to learning B because A and B did not have specific elements in common. Modern research on problem-solving transfer continues to show that people often do not demonstrate general transfer (Mayer, 1992 ). However, it is possible to teach people a general strategy for solving a problem, so that when they see a new problem in a different context they are able to apply the strategy to the new problem (Judd, 1908 ; Mayer, 2008 )—so there is also research support for the idea of specific transfer of general principles.

Insight refers to a change in a problem solver’s mind from not knowing how to solve a problem to knowing how to solve it (Mayer, 1995 ; Metcalfe & Wiebe, 1987 ). In short, where does the idea for a creative solution come from? A central goal of problem-solving research is to determine the mechanisms underlying insight.

The search for insight has led to five major (but not mutually exclusive) explanatory mechanisms—insight as completing a schema, insight as suddenly reorganizing visual information, insight as reformulation of a problem, insight as removing mental blocks, and insight as finding a problem analog (Mayer, 1995 ). Completing a schema is exemplified in a study by Selz (Fridja & de Groot, 1982 ), in which people were asked to think aloud as they solved word association problems such as “What is the superordinate for newspaper?” To solve the problem, people sometimes thought of a coordinate, such as “magazine,” and then searched for a superordinate category that subsumed both terms, such as “publication.” According to Selz, finding a solution involved building a schema that consisted of a superordinate and two subordinate categories.

Reorganizing visual information is reflected in Kohler’s ( 1925 ) study described in a previous section in which a hungry ape figured out how to stack boxes as a ladder to reach a banana hanging above. According to Kohler, the ape looked around the yard and found the solution in a flash of insight by mentally seeing how the parts could be rearranged to accomplish the goal.

Reformulating a problem is reflected in a classic study by Duncker ( 1945 ) in which people are asked to think aloud as they solve the tumor problem—how can you destroy a tumor in a patient without destroying surrounding healthy tissue by using rays that at sufficient intensity will destroy any tissue in their path? In analyzing the thinking-aloud protocols—that is, transcripts of what the problem solvers said—Duncker concluded that people reformulated the goal in various ways (e.g., avoid contact with healthy tissue, immunize healthy tissue, have ray be weak in healthy tissue) until they hit upon a productive formulation that led to the solution (i.e., concentrating many weak rays on the tumor).

Removing mental blocks is reflected in classic studies by Duncker ( 1945 ) in which solving a problem involved thinking of a novel use for an object, and by Luchins ( 1942 ) in which solving a problem involved not using a procedure that had worked well on previous problems. Finding a problem analog is reflected in classic research by Wertheimer ( 1959 ) in which learning to find the area of a parallelogram is supported by the insight that one could cut off the triangle on one side and place it on the other side to form a rectangle—so a parallelogram is really a rectangle in disguise. The search for insight along each of these five lines continues in current problem-solving research.

Heuristics are problem-solving strategies, that is, general approaches to how to solve problems. Newell and Simon ( 1972 ) suggested three general problem-solving heuristics for moving from a given state to a goal state: random trial and error , hill climbing , and means-ends analysis . Random trial and error involves randomly selecting a legal move and applying it to create a new problem state, and repeating that process until the goal state is reached. Random trial and error may work for simple problems but is not efficient for complex ones. Hill climbing involves selecting the legal move that moves the problem solver closer to the goal state. Hill climbing will not work for problems in which the problem solver must take a move that temporarily moves away from the goal as is required in many problems.

Means-ends analysis involves creating goals and seeking moves that can accomplish the goal. If a goal cannot be directly accomplished, a subgoal is created to remove one or more obstacles. Newell and Simon ( 1972 ) successfully used means-ends analysis as the search heuristic in a computer program aimed at general problem solving, that is, solving a diverse collection of problems. However, people may also use specific heuristics that are designed to work for specific problem-solving situations (Gigerenzer, Todd, & ABC Research Group, 1999 ; Kahneman & Tversky, 1984 ).

Current and Future Issues in Problem Solving

Eight current issues in problem solving involve decision making, intelligence and creativity, teaching of thinking skills, expert problem solving, analogical reasoning, mathematical and scientific problem solving, everyday thinking, and the cognitive neuroscience of problem solving.

Decision Making

Decision making refers to the cognitive processing involved in choosing between two or more alternatives (Baron, 2000 ; Markman & Medin, 2002 ). For example, a decision-making task may involve choosing between getting $240 for sure or having a 25% change of getting $1000. According to economic theories such as expected value theory, people should chose the second option, which is worth $250 (i.e., .25 x $1000) rather than the first option, which is worth $240 (1.00 x $240), but psychological research shows that most people prefer the first option (Kahneman & Tversky, 1984 ).

Research on decision making has generated three classes of theories (Markman & Medin, 2002 ): descriptive theories, such as prospect theory (Kahneman & Tversky), which are based on the ideas that people prefer to overweight the cost of a loss and tend to overestimate small probabilities; heuristic theories, which are based on the idea that people use a collection of short-cut strategies such as the availability heuristic (Gigerenzer et al., 1999 ; Kahneman & Tversky, 2000 ); and constructive theories, such as mental accounting (Kahneman & Tversky, 2000 ), in which people build a narrative to justify their choices to themselves. Future research is needed to examine decision making in more realistic settings.

Intelligence and Creativity

Although researchers do not have complete consensus on the definition of intelligence (Sternberg, 1990 ), it is reasonable to view intelligence as the ability to learn or adapt to new situations. Fluid intelligence refers to the potential to solve problems without any relevant knowledge, whereas crystallized intelligence refers to the potential to solve problems based on relevant prior knowledge (Sternberg & Gregorenko, 2003 ). As people gain more experience in a field, their problem-solving performance depends more on crystallized intelligence (i.e., domain knowledge) than on fluid intelligence (i.e., general ability) (Sternberg & Gregorenko, 2003 ). The ability to monitor and manage one’s cognitive processing during problem solving—which can be called metacognition —is an important aspect of intelligence (Sternberg, 1990 ). Research is needed to pinpoint the knowledge that is needed to support intelligent performance on problem-solving tasks.

Creativity refers to the ability to generate ideas that are original (i.e., other people do not think of the same idea) and functional (i.e., the idea works; Sternberg, 1999 ). Creativity is often measured using tests of divergent thinking —that is, generating as many solutions as possible for a problem (Guilford, 1967 ). For example, the uses test asks people to list as many uses as they can think of for a brick. Creativity is different from intelligence, and it is at the heart of creative problem solving—generating a novel solution to a problem that the problem solver has never seen before. An important research question concerns whether creative problem solving depends on specific knowledge or creativity ability in general.

Teaching of Thinking Skills

How can people learn to be better problem solvers? Mayer ( 2008 ) proposes four questions concerning teaching of thinking skills:

What to teach —Successful programs attempt to teach small component skills (such as how to generate and evaluate hypotheses) rather than improve the mind as a single monolithic skill (Covington, Crutchfield, Davies, & Olton, 1974 ). How to teach —Successful programs focus on modeling the process of problem solving rather than solely reinforcing the product of problem solving (Bloom & Broder, 1950 ). Where to teach —Successful programs teach problem-solving skills within the specific context they will be used rather than within a general course on how to solve problems (Nickerson, 1999 ). When to teach —Successful programs teaching higher order skills early rather than waiting until lower order skills are completely mastered (Tharp & Gallimore, 1988 ).

Overall, research on teaching of thinking skills points to the domain specificity of problem solving; that is, successful problem solving depends on the problem solver having domain knowledge that is relevant to the problem-solving task.

Expert Problem Solving

Research on expertise is concerned with differences between how experts and novices solve problems (Ericsson, Feltovich, & Hoffman, 2006 ). Expertise can be defined in terms of time (e.g., 10 years of concentrated experience in a field), performance (e.g., earning a perfect score on an assessment), or recognition (e.g., receiving a Nobel Prize or becoming Grand Master in chess). For example, in classic research conducted in the 1940s, de Groot ( 1965 ) found that chess experts did not have better general memory than chess novices, but they did have better domain-specific memory for the arrangement of chess pieces on the board. Chase and Simon ( 1973 ) replicated this result in a better controlled experiment. An explanation is that experts have developed schemas that allow them to chunk collections of pieces into a single configuration.

In another landmark study, Larkin et al. ( 1980 ) compared how experts (e.g., physics professors) and novices (e.g., first-year physics students) solved textbook physics problems about motion. Experts tended to work forward from the given information to the goal, whereas novices tended to work backward from the goal to the givens using a means-ends analysis strategy. Experts tended to store their knowledge in an integrated way, whereas novices tended to store their knowledge in isolated fragments. In another study, Chi, Feltovich, and Glaser ( 1981 ) found that experts tended to focus on the underlying physics concepts (such as conservation of energy), whereas novices tended to focus on the surface features of the problem (such as inclined planes or springs). Overall, research on expertise is useful in pinpointing what experts know that is different from what novices know. An important theme is that experts rely on domain-specific knowledge rather than solely general cognitive ability.

Analogical Reasoning

Analogical reasoning occurs when people solve one problem by using their knowledge about another problem (Holyoak, 2005 ). For example, suppose a problem solver learns how to solve a problem in one context using one solution method and then is given a problem in another context that requires the same solution method. In this case, the problem solver must recognize that the new problem has structural similarity to the old problem (i.e., it may be solved by the same method), even though they do not have surface similarity (i.e., the cover stories are different). Three steps in analogical reasoning are recognizing —seeing that a new problem is similar to a previously solved problem; abstracting —finding the general method used to solve the old problem; and mapping —using that general method to solve the new problem.

Research on analogical reasoning shows that people often do not recognize that a new problem can be solved by the same method as a previously solved problem (Holyoak, 2005 ). However, research also shows that successful analogical transfer to a new problem is more likely when the problem solver has experience with two old problems that have the same underlying structural features (i.e., they are solved by the same principle) but different surface features (i.e., they have different cover stories) (Holyoak, 2005 ). This finding is consistent with the idea of specific transfer of general principles as described in the section on “Transfer.”

Mathematical and Scientific Problem Solving

Research on mathematical problem solving suggests that five kinds of knowledge are needed to solve arithmetic word problems (Mayer, 2008 ):

Factual knowledge —knowledge about the characteristics of problem elements, such as knowing that there are 100 cents in a dollar Schematic knowledge —knowledge of problem types, such as being able to recognize time-rate-distance problems Strategic knowledge —knowledge of general methods, such as how to break a problem into parts Procedural knowledge —knowledge of processes, such as how to carry our arithmetic operations Attitudinal knowledge —beliefs about one’s mathematical problem-solving ability, such as thinking, “I am good at this”

People generally possess adequate procedural knowledge but may have difficulty in solving mathematics problems because they lack factual, schematic, strategic, or attitudinal knowledge (Mayer, 2008 ). Research is needed to pinpoint the role of domain knowledge in mathematical problem solving.

Research on scientific problem solving shows that people harbor misconceptions, such as believing that a force is needed to keep an object in motion (McCloskey, 1983 ). Learning to solve science problems involves conceptual change, in which the problem solver comes to recognize that previous conceptions are wrong (Mayer, 2008 ). Students can be taught to engage in scientific reasoning such as hypothesis testing through direct instruction in how to control for variables (Chen & Klahr, 1999 ). A central theme of research on scientific problem solving concerns the role of domain knowledge.

Everyday Thinking

Everyday thinking refers to problem solving in the context of one’s life outside of school. For example, children who are street vendors tend to use different procedures for solving arithmetic problems when they are working on the streets than when they are in school (Nunes, Schlieman, & Carraher, 1993 ). This line of research highlights the role of situated cognition —the idea that thinking always is shaped by the physical and social context in which it occurs (Robbins & Aydede, 2009 ). Research is needed to determine how people solve problems in authentic contexts.

Cognitive Neuroscience of Problem Solving

The cognitive neuroscience of problem solving is concerned with the brain activity that occurs during problem solving. For example, using fMRI brain imaging methodology, Goel ( 2005 ) found that people used the language areas of the brain to solve logical reasoning problems presented in sentences (e.g., “All dogs are pets…”) and used the spatial areas of the brain to solve logical reasoning problems presented in abstract letters (e.g., “All D are P…”). Cognitive neuroscience holds the potential to make unique contributions to the study of problem solving.

Problem solving has always been a topic at the fringe of cognitive psychology—too complicated to study intensively but too important to completely ignore. Problem solving—especially in realistic environments—is messy in comparison to studying elementary processes in cognition. The field remains fragmented in the sense that topics such as decision making, reasoning, intelligence, expertise, mathematical problem solving, everyday thinking, and the like are considered to be separate topics, each with its own separate literature. Yet some recurring themes are the role of domain-specific knowledge in problem solving and the advantages of studying problem solving in authentic contexts.

Future Directions

Some important issues for future research include the three classic issues examined in this chapter—the nature of problem-solving transfer (i.e., How are people able to use what they know about previous problem solving to help them in new problem solving?), the nature of insight (e.g., What is the mechanism by which a creative solution is constructed?), and heuristics (e.g., What are some teachable strategies for problem solving?). In addition, future research in problem solving should continue to pinpoint the role of domain-specific knowledge in problem solving, the nature of cognitive ability in problem solving, how to help people develop proficiency in solving problems, and how to provide aids for problem solving.

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Further Reading

Baron, J. ( 2008 ). Thinking and deciding (4th ed). New York: Cambridge University Press.

Duncker, K. ( 1945 ). On problem solving. Psychological Monographs , 58(3) (Whole No. 270).

Holyoak, K. J. , & Morrison, R. G. ( 2005 ). The Cambridge handbook of thinking and reasoning . New York: Cambridge University Press.

Mayer, R. E. , & Wittrock, M. C. ( 2006 ). Problem solving. In P. A. Alexander & P. H. Winne (Eds.), Handbook of educational psychology (2nd ed., pp. 287–304). Mahwah, NJ: Erlbaum.

Sternberg, R. J. , & Ben-Zeev, T. ( 2001 ). Complex cognition: The psychology of human thought . New York: Oxford University Press.

Weisberg, R. W. ( 2006 ). Creativity . New York: Wiley.

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How to master the seven-step problem-solving process

In this episode of the McKinsey Podcast , Simon London speaks with Charles Conn, CEO of venture-capital firm Oxford Sciences Innovation, and McKinsey senior partner Hugo Sarrazin about the complexities of different problem-solving strategies.

Podcast transcript

Simon London: Hello, and welcome to this episode of the McKinsey Podcast , with me, Simon London. What’s the number-one skill you need to succeed professionally? Salesmanship, perhaps? Or a facility with statistics? Or maybe the ability to communicate crisply and clearly? Many would argue that at the very top of the list comes problem solving: that is, the ability to think through and come up with an optimal course of action to address any complex challenge—in business, in public policy, or indeed in life.

Looked at this way, it’s no surprise that McKinsey takes problem solving very seriously, testing for it during the recruiting process and then honing it, in McKinsey consultants, through immersion in a structured seven-step method. To discuss the art of problem solving, I sat down in California with McKinsey senior partner Hugo Sarrazin and also with Charles Conn. Charles is a former McKinsey partner, entrepreneur, executive, and coauthor of the book Bulletproof Problem Solving: The One Skill That Changes Everything [John Wiley & Sons, 2018].

Charles and Hugo, welcome to the podcast. Thank you for being here.

Hugo Sarrazin: Our pleasure.

Charles Conn: It’s terrific to be here.

Simon London: Problem solving is a really interesting piece of terminology. It could mean so many different things. I have a son who’s a teenage climber. They talk about solving problems. Climbing is problem solving. Charles, when you talk about problem solving, what are you talking about?

Charles Conn: For me, problem solving is the answer to the question “What should I do?” It’s interesting when there’s uncertainty and complexity, and when it’s meaningful because there are consequences. Your son’s climbing is a perfect example. There are consequences, and it’s complicated, and there’s uncertainty—can he make that grab? I think we can apply that same frame almost at any level. You can think about questions like “What town would I like to live in?” or “Should I put solar panels on my roof?”

You might think that’s a funny thing to apply problem solving to, but in my mind it’s not fundamentally different from business problem solving, which answers the question “What should my strategy be?” Or problem solving at the policy level: “How do we combat climate change?” “Should I support the local school bond?” I think these are all part and parcel of the same type of question, “What should I do?”

I’m a big fan of structured problem solving. By following steps, we can more clearly understand what problem it is we’re solving, what are the components of the problem that we’re solving, which components are the most important ones for us to pay attention to, which analytic techniques we should apply to those, and how we can synthesize what we’ve learned back into a compelling story. That’s all it is, at its heart.

I think sometimes when people think about seven steps, they assume that there’s a rigidity to this. That’s not it at all. It’s actually to give you the scope for creativity, which often doesn’t exist when your problem solving is muddled.

Simon London: You were just talking about the seven-step process. That’s what’s written down in the book, but it’s a very McKinsey process as well. Without getting too deep into the weeds, let’s go through the steps, one by one. You were just talking about problem definition as being a particularly important thing to get right first. That’s the first step. Hugo, tell us about that.

Hugo Sarrazin: It is surprising how often people jump past this step and make a bunch of assumptions. The most powerful thing is to step back and ask the basic questions—“What are we trying to solve? What are the constraints that exist? What are the dependencies?” Let’s make those explicit and really push the thinking and defining. At McKinsey, we spend an enormous amount of time in writing that little statement, and the statement, if you’re a logic purist, is great. You debate. “Is it an ‘or’? Is it an ‘and’? What’s the action verb?” Because all these specific words help you get to the heart of what matters.

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Simon London: So this is a concise problem statement.

Hugo Sarrazin: Yeah. It’s not like “Can we grow in Japan?” That’s interesting, but it is “What, specifically, are we trying to uncover in the growth of a product in Japan? Or a segment in Japan? Or a channel in Japan?” When you spend an enormous amount of time, in the first meeting of the different stakeholders, debating this and having different people put forward what they think the problem definition is, you realize that people have completely different views of why they’re here. That, to me, is the most important step.

Charles Conn: I would agree with that. For me, the problem context is critical. When we understand “What are the forces acting upon your decision maker? How quickly is the answer needed? With what precision is the answer needed? Are there areas that are off limits or areas where we would particularly like to find our solution? Is the decision maker open to exploring other areas?” then you not only become more efficient, and move toward what we call the critical path in problem solving, but you also make it so much more likely that you’re not going to waste your time or your decision maker’s time.

How often do especially bright young people run off with half of the idea about what the problem is and start collecting data and start building models—only to discover that they’ve really gone off half-cocked.

Hugo Sarrazin: Yeah.

Charles Conn: And in the wrong direction.

Simon London: OK. So step one—and there is a real art and a structure to it—is define the problem. Step two, Charles?

Charles Conn: My favorite step is step two, which is to use logic trees to disaggregate the problem. Every problem we’re solving has some complexity and some uncertainty in it. The only way that we can really get our team working on the problem is to take the problem apart into logical pieces.

What we find, of course, is that the way to disaggregate the problem often gives you an insight into the answer to the problem quite quickly. I love to do two or three different cuts at it, each one giving a bit of a different insight into what might be going wrong. By doing sensible disaggregations, using logic trees, we can figure out which parts of the problem we should be looking at, and we can assign those different parts to team members.

Simon London: What’s a good example of a logic tree on a sort of ratable problem?

Charles Conn: Maybe the easiest one is the classic profit tree. Almost in every business that I would take a look at, I would start with a profit or return-on-assets tree. In its simplest form, you have the components of revenue, which are price and quantity, and the components of cost, which are cost and quantity. Each of those can be broken out. Cost can be broken into variable cost and fixed cost. The components of price can be broken into what your pricing scheme is. That simple tree often provides insight into what’s going on in a business or what the difference is between that business and the competitors.

If we add the leg, which is “What’s the asset base or investment element?”—so profit divided by assets—then we can ask the question “Is the business using its investments sensibly?” whether that’s in stores or in manufacturing or in transportation assets. I hope we can see just how simple this is, even though we’re describing it in words.

When I went to work with Gordon Moore at the Moore Foundation, the problem that he asked us to look at was “How can we save Pacific salmon?” Now, that sounds like an impossible question, but it was amenable to precisely the same type of disaggregation and allowed us to organize what became a 15-year effort to improve the likelihood of good outcomes for Pacific salmon.

Simon London: Now, is there a danger that your logic tree can be impossibly large? This, I think, brings us onto the third step in the process, which is that you have to prioritize.

Charles Conn: Absolutely. The third step, which we also emphasize, along with good problem definition, is rigorous prioritization—we ask the questions “How important is this lever or this branch of the tree in the overall outcome that we seek to achieve? How much can I move that lever?” Obviously, we try and focus our efforts on ones that have a big impact on the problem and the ones that we have the ability to change. With salmon, ocean conditions turned out to be a big lever, but not one that we could adjust. We focused our attention on fish habitats and fish-harvesting practices, which were big levers that we could affect.

People spend a lot of time arguing about branches that are either not important or that none of us can change. We see it in the public square. When we deal with questions at the policy level—“Should you support the death penalty?” “How do we affect climate change?” “How can we uncover the causes and address homelessness?”—it’s even more important that we’re focusing on levers that are big and movable.

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Simon London: Let’s move swiftly on to step four. You’ve defined your problem, you disaggregate it, you prioritize where you want to analyze—what you want to really look at hard. Then you got to the work plan. Now, what does that mean in practice?

Hugo Sarrazin: Depending on what you’ve prioritized, there are many things you could do. It could be breaking the work among the team members so that people have a clear piece of the work to do. It could be defining the specific analyses that need to get done and executed, and being clear on time lines. There’s always a level-one answer, there’s a level-two answer, there’s a level-three answer. Without being too flippant, I can solve any problem during a good dinner with wine. It won’t have a whole lot of backing.

Simon London: Not going to have a lot of depth to it.

Hugo Sarrazin: No, but it may be useful as a starting point. If the stakes are not that high, that could be OK. If it’s really high stakes, you may need level three and have the whole model validated in three different ways. You need to find a work plan that reflects the level of precision, the time frame you have, and the stakeholders you need to bring along in the exercise.

Charles Conn: I love the way you’ve described that, because, again, some people think of problem solving as a linear thing, but of course what’s critical is that it’s iterative. As you say, you can solve the problem in one day or even one hour.

Charles Conn: We encourage our teams everywhere to do that. We call it the one-day answer or the one-hour answer. In work planning, we’re always iterating. Every time you see a 50-page work plan that stretches out to three months, you know it’s wrong. It will be outmoded very quickly by that learning process that you described. Iterative problem solving is a critical part of this. Sometimes, people think work planning sounds dull, but it isn’t. It’s how we know what’s expected of us and when we need to deliver it and how we’re progressing toward the answer. It’s also the place where we can deal with biases. Bias is a feature of every human decision-making process. If we design our team interactions intelligently, we can avoid the worst sort of biases.

Simon London: Here we’re talking about cognitive biases primarily, right? It’s not that I’m biased against you because of your accent or something. These are the cognitive biases that behavioral sciences have shown we all carry around, things like anchoring, overoptimism—these kinds of things.

Both: Yeah.

Charles Conn: Availability bias is the one that I’m always alert to. You think you’ve seen the problem before, and therefore what’s available is your previous conception of it—and we have to be most careful about that. In any human setting, we also have to be careful about biases that are based on hierarchies, sometimes called sunflower bias. I’m sure, Hugo, with your teams, you make sure that the youngest team members speak first. Not the oldest team members, because it’s easy for people to look at who’s senior and alter their own creative approaches.

Hugo Sarrazin: It’s helpful, at that moment—if someone is asserting a point of view—to ask the question “This was true in what context?” You’re trying to apply something that worked in one context to a different one. That can be deadly if the context has changed, and that’s why organizations struggle to change. You promote all these people because they did something that worked well in the past, and then there’s a disruption in the industry, and they keep doing what got them promoted even though the context has changed.

Simon London: Right. Right.

Hugo Sarrazin: So it’s the same thing in problem solving.

Charles Conn: And it’s why diversity in our teams is so important. It’s one of the best things about the world that we’re in now. We’re likely to have people from different socioeconomic, ethnic, and national backgrounds, each of whom sees problems from a slightly different perspective. It is therefore much more likely that the team will uncover a truly creative and clever approach to problem solving.

Simon London: Let’s move on to step five. You’ve done your work plan. Now you’ve actually got to do the analysis. The thing that strikes me here is that the range of tools that we have at our disposal now, of course, is just huge, particularly with advances in computation, advanced analytics. There’s so many things that you can apply here. Just talk about the analysis stage. How do you pick the right tools?

Charles Conn: For me, the most important thing is that we start with simple heuristics and explanatory statistics before we go off and use the big-gun tools. We need to understand the shape and scope of our problem before we start applying these massive and complex analytical approaches.

Simon London: Would you agree with that?

Hugo Sarrazin: I agree. I think there are so many wonderful heuristics. You need to start there before you go deep into the modeling exercise. There’s an interesting dynamic that’s happening, though. In some cases, for some types of problems, it is even better to set yourself up to maximize your learning. Your problem-solving methodology is test and learn, test and learn, test and learn, and iterate. That is a heuristic in itself, the A/B testing that is used in many parts of the world. So that’s a problem-solving methodology. It’s nothing different. It just uses technology and feedback loops in a fast way. The other one is exploratory data analysis. When you’re dealing with a large-scale problem, and there’s so much data, I can get to the heuristics that Charles was talking about through very clever visualization of data.

You test with your data. You need to set up an environment to do so, but don’t get caught up in neural-network modeling immediately. You’re testing, you’re checking—“Is the data right? Is it sound? Does it make sense?”—before you launch too far.

Simon London: You do hear these ideas—that if you have a big enough data set and enough algorithms, they’re going to find things that you just wouldn’t have spotted, find solutions that maybe you wouldn’t have thought of. Does machine learning sort of revolutionize the problem-solving process? Or are these actually just other tools in the toolbox for structured problem solving?

Charles Conn: It can be revolutionary. There are some areas in which the pattern recognition of large data sets and good algorithms can help us see things that we otherwise couldn’t see. But I do think it’s terribly important we don’t think that this particular technique is a substitute for superb problem solving, starting with good problem definition. Many people use machine learning without understanding algorithms that themselves can have biases built into them. Just as 20 years ago, when we were doing statistical analysis, we knew that we needed good model definition, we still need a good understanding of our algorithms and really good problem definition before we launch off into big data sets and unknown algorithms.

Simon London: Step six. You’ve done your analysis.

Charles Conn: I take six and seven together, and this is the place where young problem solvers often make a mistake. They’ve got their analysis, and they assume that’s the answer, and of course it isn’t the answer. The ability to synthesize the pieces that came out of the analysis and begin to weave those into a story that helps people answer the question “What should I do?” This is back to where we started. If we can’t synthesize, and we can’t tell a story, then our decision maker can’t find the answer to “What should I do?”

Simon London: But, again, these final steps are about motivating people to action, right?

Charles Conn: Yeah.

Simon London: I am slightly torn about the nomenclature of problem solving because it’s on paper, right? Until you motivate people to action, you actually haven’t solved anything.

Charles Conn: I love this question because I think decision-making theory, without a bias to action, is a waste of time. Everything in how I approach this is to help people take action that makes the world better.

Simon London: Hence, these are absolutely critical steps. If you don’t do this well, you’ve just got a bunch of analysis.

Charles Conn: We end up in exactly the same place where we started, which is people speaking across each other, past each other in the public square, rather than actually working together, shoulder to shoulder, to crack these important problems.

Simon London: In the real world, we have a lot of uncertainty—arguably, increasing uncertainty. How do good problem solvers deal with that?

Hugo Sarrazin: At every step of the process. In the problem definition, when you’re defining the context, you need to understand those sources of uncertainty and whether they’re important or not important. It becomes important in the definition of the tree.

You need to think carefully about the branches of the tree that are more certain and less certain as you define them. They don’t have equal weight just because they’ve got equal space on the page. Then, when you’re prioritizing, your prioritization approach may put more emphasis on things that have low probability but huge impact—or, vice versa, may put a lot of priority on things that are very likely and, hopefully, have a reasonable impact. You can introduce that along the way. When you come back to the synthesis, you just need to be nuanced about what you’re understanding, the likelihood.

Often, people lack humility in the way they make their recommendations: “This is the answer.” They’re very precise, and I think we would all be well-served to say, “This is a likely answer under the following sets of conditions” and then make the level of uncertainty clearer, if that is appropriate. It doesn’t mean you’re always in the gray zone; it doesn’t mean you don’t have a point of view. It just means that you can be explicit about the certainty of your answer when you make that recommendation.

Simon London: So it sounds like there is an underlying principle: “Acknowledge and embrace the uncertainty. Don’t pretend that it isn’t there. Be very clear about what the uncertainties are up front, and then build that into every step of the process.”

Hugo Sarrazin: Every step of the process.

Simon London: Yeah. We have just walked through a particular structured methodology for problem solving. But, of course, this is not the only structured methodology for problem solving. One that is also very well-known is design thinking, which comes at things very differently. So, Hugo, I know you have worked with a lot of designers. Just give us a very quick summary. Design thinking—what is it, and how does it relate?

Hugo Sarrazin: It starts with an incredible amount of empathy for the user and uses that to define the problem. It does pause and go out in the wild and spend an enormous amount of time seeing how people interact with objects, seeing the experience they’re getting, seeing the pain points or joy—and uses that to infer and define the problem.

Simon London: Problem definition, but out in the world.

Hugo Sarrazin: With an enormous amount of empathy. There’s a huge emphasis on empathy. Traditional, more classic problem solving is you define the problem based on an understanding of the situation. This one almost presupposes that we don’t know the problem until we go see it. The second thing is you need to come up with multiple scenarios or answers or ideas or concepts, and there’s a lot of divergent thinking initially. That’s slightly different, versus the prioritization, but not for long. Eventually, you need to kind of say, “OK, I’m going to converge again.” Then you go and you bring things back to the customer and get feedback and iterate. Then you rinse and repeat, rinse and repeat. There’s a lot of tactile building, along the way, of prototypes and things like that. It’s very iterative.

Simon London: So, Charles, are these complements or are these alternatives?

Charles Conn: I think they’re entirely complementary, and I think Hugo’s description is perfect. When we do problem definition well in classic problem solving, we are demonstrating the kind of empathy, at the very beginning of our problem, that design thinking asks us to approach. When we ideate—and that’s very similar to the disaggregation, prioritization, and work-planning steps—we do precisely the same thing, and often we use contrasting teams, so that we do have divergent thinking. The best teams allow divergent thinking to bump them off whatever their initial biases in problem solving are. For me, design thinking gives us a constant reminder of creativity, empathy, and the tactile nature of problem solving, but it’s absolutely complementary, not alternative.

Simon London: I think, in a world of cross-functional teams, an interesting question is do people with design-thinking backgrounds really work well together with classical problem solvers? How do you make that chemistry happen?

Hugo Sarrazin: Yeah, it is not easy when people have spent an enormous amount of time seeped in design thinking or user-centric design, whichever word you want to use. If the person who’s applying classic problem-solving methodology is very rigid and mechanical in the way they’re doing it, there could be an enormous amount of tension. If there’s not clarity in the role and not clarity in the process, I think having the two together can be, sometimes, problematic.

The second thing that happens often is that the artifacts the two methodologies try to gravitate toward can be different. Classic problem solving often gravitates toward a model; design thinking migrates toward a prototype. Rather than writing a big deck with all my supporting evidence, they’ll bring an example, a thing, and that feels different. Then you spend your time differently to achieve those two end products, so that’s another source of friction.

Now, I still think it can be an incredibly powerful thing to have the two—if there are the right people with the right mind-set, if there is a team that is explicit about the roles, if we’re clear about the kind of outcomes we are attempting to bring forward. There’s an enormous amount of collaborativeness and respect.

Simon London: But they have to respect each other’s methodology and be prepared to flex, maybe, a little bit, in how this process is going to work.

Hugo Sarrazin: Absolutely.

Simon London: The other area where, it strikes me, there could be a little bit of a different sort of friction is this whole concept of the day-one answer, which is what we were just talking about in classical problem solving. Now, you know that this is probably not going to be your final answer, but that’s how you begin to structure the problem. Whereas I would imagine your design thinkers—no, they’re going off to do their ethnographic research and get out into the field, potentially for a long time, before they come back with at least an initial hypothesis.

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Hugo Sarrazin: That is a great callout, and that’s another difference. Designers typically will like to soak into the situation and avoid converging too quickly. There’s optionality and exploring different options. There’s a strong belief that keeps the solution space wide enough that you can come up with more radical ideas. If there’s a large design team or many designers on the team, and you come on Friday and say, “What’s our week-one answer?” they’re going to struggle. They’re not going to be comfortable, naturally, to give that answer. It doesn’t mean they don’t have an answer; it’s just not where they are in their thinking process.

Simon London: I think we are, sadly, out of time for today. But Charles and Hugo, thank you so much.

Charles Conn: It was a pleasure to be here, Simon.

Hugo Sarrazin: It was a pleasure. Thank you.

Simon London: And thanks, as always, to you, our listeners, for tuning into this episode of the McKinsey Podcast . If you want to learn more about problem solving, you can find the book, Bulletproof Problem Solving: The One Skill That Changes Everything , online or order it through your local bookstore. To learn more about McKinsey, you can of course find us at McKinsey.com.

Charles Conn is CEO of Oxford Sciences Innovation and an alumnus of McKinsey’s Sydney office. Hugo Sarrazin is a senior partner in the Silicon Valley office, where Simon London, a member of McKinsey Publishing, is also based.

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Thinking and Intelligence

Problem Solving

OpenStaxCollege

[latexpage]

Learning Objectives

By the end of this section, you will be able to:

• Describe problem solving strategies
• Define algorithm and heuristic
• Explain some common roadblocks to effective problem solving

People face problems every day—usually, multiple problems throughout the day. Sometimes these problems are straightforward: To double a recipe for pizza dough, for example, all that is required is that each ingredient in the recipe be doubled. Sometimes, however, the problems we encounter are more complex. For example, say you have a work deadline, and you must mail a printed copy of a report to your supervisor by the end of the business day. The report is time-sensitive and must be sent overnight. You finished the report last night, but your printer will not work today. What should you do? First, you need to identify the problem and then apply a strategy for solving the problem.

PROBLEM-SOLVING STRATEGIES

When you are presented with a problem—whether it is a complex mathematical problem or a broken printer, how do you solve it? Before finding a solution to the problem, the problem must first be clearly identified. After that, one of many problem solving strategies can be applied, hopefully resulting in a solution.

A problem-solving strategy is a plan of action used to find a solution. Different strategies have different action plans associated with them ( [link] ). For example, a well-known strategy is trial and error . The old adage, “If at first you don’t succeed, try, try again” describes trial and error. In terms of your broken printer, you could try checking the ink levels, and if that doesn’t work, you could check to make sure the paper tray isn’t jammed. Or maybe the printer isn’t actually connected to your laptop. When using trial and error, you would continue to try different solutions until you solved your problem. Although trial and error is not typically one of the most time-efficient strategies, it is a commonly used one.

Another type of strategy is an algorithm. An algorithm is a problem-solving formula that provides you with step-by-step instructions used to achieve a desired outcome (Kahneman, 2011). You can think of an algorithm as a recipe with highly detailed instructions that produce the same result every time they are performed. Algorithms are used frequently in our everyday lives, especially in computer science. When you run a search on the Internet, search engines like Google use algorithms to decide which entries will appear first in your list of results. Facebook also uses algorithms to decide which posts to display on your newsfeed. Can you identify other situations in which algorithms are used?

A heuristic is another type of problem solving strategy. While an algorithm must be followed exactly to produce a correct result, a heuristic is a general problem-solving framework (Tversky & Kahneman, 1974). You can think of these as mental shortcuts that are used to solve problems. A “rule of thumb” is an example of a heuristic. Such a rule saves the person time and energy when making a decision, but despite its time-saving characteristics, it is not always the best method for making a rational decision. Different types of heuristics are used in different types of situations, but the impulse to use a heuristic occurs when one of five conditions is met (Pratkanis, 1989):

• When one is faced with too much information
• When the time to make a decision is limited
• When the decision to be made is unimportant
• When there is access to very little information to use in making the decision
• When an appropriate heuristic happens to come to mind in the same moment

Working backwards is a useful heuristic in which you begin solving the problem by focusing on the end result. Consider this example: You live in Washington, D.C. and have been invited to a wedding at 4 PM on Saturday in Philadelphia. Knowing that Interstate 95 tends to back up any day of the week, you need to plan your route and time your departure accordingly. If you want to be at the wedding service by 3:30 PM, and it takes 2.5 hours to get to Philadelphia without traffic, what time should you leave your house? You use the working backwards heuristic to plan the events of your day on a regular basis, probably without even thinking about it.

Another useful heuristic is the practice of accomplishing a large goal or task by breaking it into a series of smaller steps. Students often use this common method to complete a large research project or long essay for school. For example, students typically brainstorm, develop a thesis or main topic, research the chosen topic, organize their information into an outline, write a rough draft, revise and edit the rough draft, develop a final draft, organize the references list, and proofread their work before turning in the project. The large task becomes less overwhelming when it is broken down into a series of small steps.

Problem-solving abilities can improve with practice. Many people challenge themselves every day with puzzles and other mental exercises to sharpen their problem-solving skills. Sudoku puzzles appear daily in most newspapers. Typically, a sudoku puzzle is a 9×9 grid. The simple sudoku below ( [link] ) is a 4×4 grid. To solve the puzzle, fill in the empty boxes with a single digit: 1, 2, 3, or 4. Here are the rules: The numbers must total 10 in each bolded box, each row, and each column; however, each digit can only appear once in a bolded box, row, and column. Time yourself as you solve this puzzle and compare your time with a classmate.

Here is another popular type of puzzle ( [link] ) that challenges your spatial reasoning skills. Connect all nine dots with four connecting straight lines without lifting your pencil from the paper:

Take a look at the “Puzzling Scales” logic puzzle below ( [link] ). Sam Loyd, a well-known puzzle master, created and refined countless puzzles throughout his lifetime (Cyclopedia of Puzzles, n.d.).

PITFALLS TO PROBLEM SOLVING

Not all problems are successfully solved, however. What challenges stop us from successfully solving a problem? Albert Einstein once said, “Insanity is doing the same thing over and over again and expecting a different result.” Imagine a person in a room that has four doorways. One doorway that has always been open in the past is now locked. The person, accustomed to exiting the room by that particular doorway, keeps trying to get out through the same doorway even though the other three doorways are open. The person is stuck—but she just needs to go to another doorway, instead of trying to get out through the locked doorway. A mental set is where you persist in approaching a problem in a way that has worked in the past but is clearly not working now.

Functional fixedness is a type of mental set where you cannot perceive an object being used for something other than what it was designed for. During the Apollo 13 mission to the moon, NASA engineers at Mission Control had to overcome functional fixedness to save the lives of the astronauts aboard the spacecraft. An explosion in a module of the spacecraft damaged multiple systems. The astronauts were in danger of being poisoned by rising levels of carbon dioxide because of problems with the carbon dioxide filters. The engineers found a way for the astronauts to use spare plastic bags, tape, and air hoses to create a makeshift air filter, which saved the lives of the astronauts.

Check out this Apollo 13 scene where the group of NASA engineers are given the task of overcoming functional fixedness.

Researchers have investigated whether functional fixedness is affected by culture. In one experiment, individuals from the Shuar group in Ecuador were asked to use an object for a purpose other than that for which the object was originally intended. For example, the participants were told a story about a bear and a rabbit that were separated by a river and asked to select among various objects, including a spoon, a cup, erasers, and so on, to help the animals. The spoon was the only object long enough to span the imaginary river, but if the spoon was presented in a way that reflected its normal usage, it took participants longer to choose the spoon to solve the problem. (German & Barrett, 2005). The researchers wanted to know if exposure to highly specialized tools, as occurs with individuals in industrialized nations, affects their ability to transcend functional fixedness. It was determined that functional fixedness is experienced in both industrialized and nonindustrialized cultures (German & Barrett, 2005).

In order to make good decisions, we use our knowledge and our reasoning. Often, this knowledge and reasoning is sound and solid. Sometimes, however, we are swayed by biases or by others manipulating a situation. For example, let’s say you and three friends wanted to rent a house and had a combined target budget of $1,600. The realtor shows you only very run-down houses for $1,600 and then shows you a very nice house for $2,000. Might you ask each person to pay more in rent to get the $2,000 home? Why would the realtor show you the run-down houses and the nice house? The realtor may be challenging your anchoring bias. An anchoring bias occurs when you focus on one piece of information when making a decision or solving a problem. In this case, you’re so focused on the amount of money you are willing to spend that you may not recognize what kinds of houses are available at that price point.

The confirmation bias is the tendency to focus on information that confirms your existing beliefs. For example, if you think that your professor is not very nice, you notice all of the instances of rude behavior exhibited by the professor while ignoring the countless pleasant interactions he is involved in on a daily basis. Hindsight bias leads you to believe that the event you just experienced was predictable, even though it really wasn’t. In other words, you knew all along that things would turn out the way they did. Representative bias describes a faulty way of thinking, in which you unintentionally stereotype someone or something; for example, you may assume that your professors spend their free time reading books and engaging in intellectual conversation, because the idea of them spending their time playing volleyball or visiting an amusement park does not fit in with your stereotypes of professors.

Finally, the availability heuristic is a heuristic in which you make a decision based on an example, information, or recent experience that is that readily available to you, even though it may not be the best example to inform your decision . Biases tend to “preserve that which is already established—to maintain our preexisting knowledge, beliefs, attitudes, and hypotheses” (Aronson, 1995; Kahneman, 2011). These biases are summarized in [link] .

Please visit this site to see a clever music video that a high school teacher made to explain these and other cognitive biases to his AP psychology students.

Were you able to determine how many marbles are needed to balance the scales in [link] ? You need nine. Were you able to solve the problems in [link] and [link] ? Here are the answers ( [link] ).

Many different strategies exist for solving problems. Typical strategies include trial and error, applying algorithms, and using heuristics. To solve a large, complicated problem, it often helps to break the problem into smaller steps that can be accomplished individually, leading to an overall solution. Roadblocks to problem solving include a mental set, functional fixedness, and various biases that can cloud decision making skills.

Review Questions

A specific formula for solving a problem is called ________.

• an algorithm
• a heuristic
• a mental set
• trial and error

A mental shortcut in the form of a general problem-solving framework is called ________.

Which type of bias involves becoming fixated on a single trait of a problem?

• anchoring bias
• confirmation bias
• representative bias
• availability bias

Which type of bias involves relying on a false stereotype to make a decision?

Critical Thinking Questions

What is functional fixedness and how can overcoming it help you solve problems?

Functional fixedness occurs when you cannot see a use for an object other than the use for which it was intended. For example, if you need something to hold up a tarp in the rain, but only have a pitchfork, you must overcome your expectation that a pitchfork can only be used for garden chores before you realize that you could stick it in the ground and drape the tarp on top of it to hold it up.

How does an algorithm save you time and energy when solving a problem?

An algorithm is a proven formula for achieving a desired outcome. It saves time because if you follow it exactly, you will solve the problem without having to figure out how to solve the problem. It is a bit like not reinventing the wheel.

Personal Application Question

Which type of bias do you recognize in your own decision making processes? How has this bias affected how you’ve made decisions in the past and how can you use your awareness of it to improve your decisions making skills in the future?

Problem Solving Copyright © 2014 by OpenStaxCollege is licensed under a Creative Commons Attribution 4.0 International License , except where otherwise noted.

The Process of Problem Solving

• Editor's Choice
• Experimental Psychology
• Problem Solving

In a 2013 article published in the Journal of Cognitive Psychology , Ngar Yin Louis Lee (Chinese University of Hong Kong) and APS William James Fellow Philip N. Johnson-Laird (Princeton University) examined the ways people develop strategies to solve related problems. In a series of three experiments, the researchers asked participants to solve series of matchstick problems.

In matchstick problems, participants are presented with an array of joined squares. Each square in the array is comprised of separate pieces. Participants are asked to remove a certain number of pieces from the array while still maintaining a specific number of intact squares. Matchstick problems are considered to be fairly sophisticated, as there is generally more than one solution, several different tactics can be used to complete the task, and the types of tactics that are appropriate can change depending on the configuration of the array.

Louis Lee and Johnson-Laird began by examining what influences the tactics people use when they are first confronted with the matchstick problem. They found that initial problem-solving tactics were constrained by perceptual features of the array, with participants solving symmetrical problems and problems with salient solutions faster. Participants frequently used tactics that involved symmetry and salience even when other solutions that did not involve these features existed.

To examine how problem solving develops over time, the researchers had participants solve a series of matchstick problems while verbalizing their problem-solving thought process. The findings from this second experiment showed that people tend to go through two different stages when solving a series of problems.

People begin their problem-solving process in a generative manner during which they explore various tactics — some successful and some not. Then they use their experience to narrow down their choices of tactics, focusing on those that are the most successful. The point at which people begin to rely on this newfound tactical knowledge to create their strategic moves indicates a shift into a more evaluative stage of problem solving.

In the third and last experiment, participants completed a set of matchstick problems that could be solved using similar tactics and then solved several problems that required the use of novel tactics.  The researchers found that participants often had trouble leaving their set of successful tactics behind and shifting to new strategies.

From the three studies, the researchers concluded that when people tackle a problem, their initial moves may be constrained by perceptual components of the problem. As they try out different tactics, they hone in and settle on the ones that are most efficient; however, this deduced knowledge can in turn come to constrain players’ generation of moves — something that can make it difficult to switch to new tactics when required.

These findings help expand our understanding of the role of reasoning and deduction in problem solving and of the processes involved in the shift from less to more effective problem-solving strategies.

Reference Louis Lee, N. Y., Johnson-Laird, P. N. (2013). Strategic changes in problem solving. Journal of Cognitive Psychology, 25 , 165–173. doi: 10.1080/20445911.2012.719021

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Careers Up Close: Joel Anderson on Gender and Sexual Prejudices, the Freedoms of Academic Research, and the Importance of Collaboration

Joel Anderson, a senior research fellow at both Australian Catholic University and La Trobe University, researches group processes, with a specific interest on prejudice, stigma, and stereotypes.

Experimental Methods Are Not Neutral Tools

Ana Sofia Morais and Ralph Hertwig explain how experimental psychologists have painted too negative a picture of human rationality, and how their pessimism is rooted in a seemingly mundane detail: methodological choices. 

APS Fellows Elected to SEP

In addition, an APS Rising Star receives the society’s Early Investigator Award.

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Cognitive Approach in Psychology

Saul Mcleod, PhD

Editor-in-Chief for Simply Psychology

BSc (Hons) Psychology, MRes, PhD, University of Manchester

Saul Mcleod, PhD., is a qualified psychology teacher with over 18 years of experience in further and higher education. He has been published in peer-reviewed journals, including the Journal of Clinical Psychology.

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On This Page:

Cognitive psychology is the scientific study of the mind as an information processor. It concerns how we take in information from the outside world, and how we make sense of that information.

Cognitive psychology studies mental processes, including how people perceive, think, remember, learn, solve problems, and make decisions.

Cognitive psychologists try to build cognitive models of the information processing that occurs inside people’s minds, including perception, attention, language, memory, thinking, and consciousness.

Cognitive psychology became of great importance in the mid-1950s. Several factors were important in this:

• Dissatisfaction with the behaviorist approach in its simple emphasis on external behavior rather than internal processes.
• The development of better experimental methods.
• Comparison between human and computer processing of information . Using computers allowed psychologists to try to understand the complexities of human cognition by comparing it with computers and artificial intelligence.

The emphasis of psychology shifted away from the study of conditioned behavior and psychoanalytical notions about the study of the mind, towards the understanding of human information processing using strict and rigorous laboratory investigation.

Summary Table

Theoretical assumptions.

Mediational processes occur between stimulus and response:

The behaviorist approach only studies external observable (stimulus and response) behavior that can be objectively measured.

They believe that internal behavior cannot be studied because we cannot see what happens in a person’s mind (and therefore cannot objectively measure it).

However, cognitive psychologists consider it essential to examine an organism’s mental processes and how these influence behavior.

Cognitive psychology assumes a mediational process occurs between stimulus/input and response/output. 

These are mediational processes because they mediate (i.e., go-between) between the stimulus and the response. They come after the stimulus and before the response.

Instead of the simple stimulus-response links proposed by behaviorism, the mediational processes of the organism are essential to understand.

Without this understanding, psychologists cannot have a complete understanding of behavior.

The mediational (i.e., mental) event could be memory , perception , attention or problem-solving, etc. 

• Perception : how we process and interpret sensory information.
• Attention : how we selectively focus on certain aspects of our environment.
• Memory : how we encode, store, and retrieve information.
• Language : how we acquire, comprehend, and produce language.
• Problem-solving and decision-making : how we reason, make judgments, and solve problems.
• Schemas : Cognitive psychologists assume that people’s prior knowledge, beliefs, and experiences shape their mental processes. 

For example, the cognitive approach suggests that problem gambling results from maladaptive thinking and faulty cognitions, which both result in illogical errors.

Gamblers misjudge the amount of skill involved with ‘chance’ games, so they are likely to participate with the mindset that the odds are in their favour and that they may have a good chance of winning.

Therefore, cognitive psychologists say that if you want to understand behavior, you must understand these mediational processes.

Psychology should be seen as a science:

This assumption is based on the idea that although not directly observable, the mind can be investigated using objective and rigorous methods, similar to how other sciences study natural phenomena. 

Controlled experiments

The cognitive approach believes that internal mental behavior can be scientifically studied using controlled experiments . It uses the results of its investigations to make inferences about mental processes.  Cognitive psychology uses highly controlled laboratory experiments to avoid the influence of extraneous variables . This allows the researcher to establish a causal relationship between the independent and dependent variables. These controlled experiments are replicable, and the data obtained is objective (not influenced by an individual’s judgment or opinion) and measurable. This gives psychology more credibility.

Operational definitions

Cognitive psychologists develop operational definitions to study mental processes scientifically. These definitions specify how abstract concepts, such as attention or memory, can be measured and quantified (e.g., verbal protocols of thinking aloud). This allows for reliable and replicable research findings.

Falsifiability

Falsifiability in psychology refers to the ability to disprove a theory or hypothesis through empirical observation or experimentation. If a claim is not falsifiable, it is considered unscientific.

Cognitive psychologists aim to develop falsifiable theories and models, meaning they can be tested and potentially disproven by empirical evidence.

This commitment to falsifiability helps to distinguish scientific theories from pseudoscientific or unfalsifiable claims.

Empirical evidence

Cognitive psychologists rely on empirical evidence to support their theories and models. They collect data through various methods, such as experiments, observations, and questionnaires, to test hypotheses and draw conclusions about mental processes.

Cognitive psychologists assume that mental processes are not random but are organized and structured in specific ways. They seek to identify the underlying cognitive structures and processes that enable people to perceive, remember, and think.

Cognitive psychologists have made significant contributions to our understanding of mental processes and have developed various theories and models, such as the multi-store model of memory , the working memory model , and the dual-process theory of thinking.

Humans are information processors:

The idea of information processing was adopted by cognitive psychologists as a model of how human thought works.

The information processing approach is based on several assumptions, including:

• Information is processed by a series of systems : The information processing approach proposes that a series of cognitive systems, such as attention, perception, and memory, process information from the environment. Each system plays a specific role in processing the information and passing it along to the next stage.
• Processing systems transform information : As information passes through these cognitive systems, it is transformed or modified in systematic ways. For example, incoming sensory information may be filtered by attention, encoded into memory, or used to update existing knowledge structures.
• Research aims to specify underlying processes and structures : The primary goal of research within the information processing approach is to identify, describe, and understand the specific cognitive processes and mental structures that underlie various aspects of cognitive performance, such as learning, problem-solving, and decision-making.
• Human information processing resembles computer processing : The information processing approach draws an analogy between human cognition and computer processing. Just as computers take in information, process it according to specific algorithms, and produce outputs, the human mind is thought to engage in similar processes of input, processing, and output.

Computer-Mind Analogy

The computer-brain metaphor, or the information processing approach, is a significant concept in cognitive psychology that likens the human brain’s functioning to that of a computer.

This metaphor suggests that the brain, like a computer, processes information through a series of linear steps, including input, storage, processing, and output.

According to this assumption, when we interact with the environment, we take in information through our senses (input).

This information is then processed by various cognitive systems, such as perception, attention, and memory. These systems work together to make sense of the input, organize it, and store it for later use.

During the processing stage, the mind performs operations on the information, such as encoding, transforming, and combining it with previously stored knowledge. This processing can involve various cognitive processes, such as thinking, reasoning, problem-solving, and decision-making.

The processed information can then be used to generate outputs, such as actions, decisions, or new ideas. These outputs are based on the information that has been processed and the individual’s goals and motivations.

This has led to models showing information flowing through the cognitive system, such as the multi-store memory model.

The information processing approach also assumes that the mind has a limited capacity for processing information, similar to a computer’s memory and processing limitations.

This means that humans can only attend to and process a certain amount of information at a given time, and that cognitive processes can be slowed down or impaired when the mind is overloaded.

The Role of Schemas

A schema is a “packet of information” or cognitive framework that helps us organize and interpret information. It is based on previous experience.

Cognitive psychologists assume that people’s prior knowledge, beliefs, and experiences shape their mental processes. They investigate how these factors influence perception, attention, memory, and thinking.

Schemas help us interpret incoming information quickly and effectively, preventing us from being overwhelmed by the vast amount of information we perceive in our environment.

Schemas can often affect cognitive processing (a mental framework of beliefs and expectations developed from experience). As people age, they become more detailed and sophisticated.

However, it can also lead to distortion of this information as we select and interpret environmental stimuli using schemas that might not be relevant.

This could be the cause of inaccuracies in areas such as eyewitness testimony. It can also explain some errors we make when perceiving optical illusions.

1. Behaviorist Critique

B.F. Skinner criticizes the cognitive approach. He believes that only external stimulus-response behavior should be studied, as this can be scientifically measured.

Therefore, mediation processes (between stimulus and response) do not exist as they cannot be seen and measured.

Behaviorism assumes that people are born a blank slate (tabula rasa) and are not born with cognitive functions like schemas , memory or perception .

Due to its subjective and unscientific nature, Skinner continues to find problems with cognitive research methods, namely introspection (as used by Wilhelm Wundt).

2. Complexity of mental experiences

Mental processes are highly complex and multifaceted, involving a wide range of cognitive, affective, and motivational factors that interact in intricate ways.

The complexity of mental experiences makes it difficult to isolate and study specific mental processes in a controlled manner.

Mental processes are often influenced by individual differences, such as personality, culture, and past experiences, which can introduce variability and confounds in research .

3. Experimental Methods 

While controlled experiments are the gold standard in cognitive psychology research, they may not always capture real-world mental processes’ complexity and ecological validity.

Some mental processes, such as creativity or decision-making in complex situations, may be difficult to study in laboratory settings.

Humanistic psychologist Carl Rogers believes that using laboratory experiments by cognitive psychology has low ecological validity and creates an artificial environment due to the control over variables .

Rogers emphasizes a more holistic approach to understanding behavior.

The cognitive approach uses a very scientific method that is controlled and replicable, so the results are reliable.

However, experiments lack ecological validity because of the artificiality of the tasks and environment, so they might not reflect the way people process information in their everyday lives.

For example, Baddeley (1966) used lists of words to find out the encoding used by LTM.

However, these words had no meaning to the participants, so the way they used their memory in this task was probably very different from what they would have done if the words had meaning for them.

This is a weakness, as the theories might not explain how memory works outside the laboratory.

4. Computer Analogy

The information processing paradigm of cognitive psychology views the minds in terms of a computer when processing information.

However, although there are similarities between the human mind and the operations of a computer (inputs and outputs, storage systems, and the use of a central processor), the computer analogy has been criticized.

For example, the human mind is characterized by consciousness, subjective experience, and self-awareness , which are not present in computers.

Computers do not have feelings, emotions, or a sense of self, which play crucial roles in human cognition and behavior.

The brain-computer metaphor is often used implicitly in neuroscience literature through terms like “sensory computation,” “algorithms,” and “neural codes.” However, it is difficult to identify these concepts in the actual brain.

5. Reductionist

The cognitive approach is reductionist as it does not consider emotions and motivation, which influence the processing of information and memory. For example, according to the Yerkes-Dodson law , anxiety can influence our memory.

Such machine reductionism (simplicity) ignores the influence of human emotion and motivation on the cognitive system and how this may affect our ability to process information.

Early theories of cognitive approach did not always recognize physical ( biological psychology ) and environmental (behaviorist approach) factors in determining behavior.

However, it’s important to note that modern cognitive psychology has evolved to incorporate a more holistic understanding of human cognition and behavior.

1. Importance of cognitive factors versus external events

Cognitive psychology emphasizes the role of internal cognitive processes in shaping emotional experiences, rather than solely focusing on external events.

Beck’s cognitive theory suggests that it is not the external events themselves that lead to depression, but rather the way an individual interprets and processes those events through their negative schemas.

This highlights the importance of addressing cognitive factors in the treatment of depression and other mental health issues.

Social exchange theory (Thibaut & Kelly, 1959) emphasizes that relationships are formed through internal mental processes, such as decision-making, rather than solely based on external factors.

The computer analogy can be applied to this concept, where individuals observe behaviors (input), process the costs and benefits (processing), and then make a decision about the relationship (output).

2. Interdisciplinary approach

While early cognitive psychology may have neglected physical and environmental factors, contemporary cognitive psychology has increasingly integrated insights from other approaches.

Cognitive psychology draws on methods and findings from other scientific disciplines, such as neuroscience , computer science, and linguistics, to inform their understanding of mental processes.

This interdisciplinary approach strengthens the scientific basis of cognitive psychology.

Cognitive psychology has influenced and integrated with many other approaches and areas of study to produce, for example, social learning theory , cognitive neuropsychology, and artificial intelligence (AI).

3. Real World Applications

Another strength is that the research conducted in this area of psychology very often has applications in the real world.

By highlighting the importance of cognitive processing, the cognitive approach can explain mental disorders such as depression.

Beck’s cognitive theory of depression argues that negative schemas about the self, the world, and the future are central to the development and maintenance of depression.

These negative schemas lead to biased processing of information, selective attention to negative aspects of experience, and distorted interpretations of events, which perpetuate the depressive state.

By identifying the role of cognitive processes in mental disorders, cognitive psychology has informed the development of targeted interventions.

Cognitive behavioral therapy aims to modify the maladaptive thought patterns and beliefs that underlie emotional distress, helping individuals to develop more balanced and adaptive ways of thinking.

CBT’s basis is to change how people process their thoughts to make them more rational or positive.

Through techniques such as cognitive restructuring, behavioral experiments, and guided discovery, CBT helps individuals to challenge and change their negative schemas, leading to improvements in mood and functioning.

Cognitive behavioral therapy (CBT) has been very effective in treating depression (Hollon & Beck, 1994), and moderately effective for anxiety problems (Beck, 1993). 

Issues and Debates

Free will vs. determinism.

The cognitive approach’s position is unclear. It argues that cognitive processes are influenced by experiences and schemas, which implies a degree of determinism.

On the other hand, cognitive-behavioral therapy (CBT) operates on the premise that individuals can change their thought patterns, suggesting a capacity for free will.

Nature vs. Nurture

The cognitive approach takes an interactionist view of the debate, acknowledging the influence of both nature and nurture on cognitive processes.

It recognizes that while some cognitive abilities, such as language acquisition, may have an innate component (nature), experiences and learning (nurture) also shape the way information is processed.

Holism vs. Reductionism

The cognitive approach tends to be reductionist in its methodology, as it often studies cognitive processes in isolation.

For example, researchers may focus on memory processes without considering the influence of other cognitive functions or environmental factors.

While this approach allows for more controlled study, it may lack ecological validity, as in real life, cognitive processes typically interact and function simultaneously.

Idiographic vs. Nomothetic

The cognitive approach is primarily nomothetic, as it seeks to establish general principles and theories of information processing that apply to all individuals.

It aims to identify universal patterns and mechanisms of cognition rather than focusing on individual differences.

History of Cognitive Psychology

• Wolfgang Köhler (1925) – Köhler’s book “The Mentality of Apes” challenged the behaviorist view by suggesting that animals could display insightful behavior, leading to the development of Gestalt psychology.
• Norbert Wiener (1948) – Wiener’s book “Cybernetics” introduced concepts such as input and output, which influenced the development of information processing models in cognitive psychology.
• Edward Tolman (1948) – Tolman’s work on cognitive maps in rats demonstrated that animals have an internal representation of their environment, challenging the behaviorist view.
• George Miller (1956) – Miller’s paper “The Magical Number 7 Plus or Minus 2” proposed that short-term memory has a limited capacity of around seven chunks of information, which became a foundational concept in cognitive psychology.
• Allen Newell and Herbert A. Simon (1972) – Newell and Simon developed the General Problem Solver, a computer program that simulated human problem-solving, contributing to the growth of artificial intelligence and cognitive modeling.
• George Miller and Jerome Bruner (1960) – Miller and Bruner established the Center for Cognitive Studies at Harvard, which played a significant role in the development of cognitive psychology as a distinct field.
• Ulric Neisser (1967) – Neisser’s book “Cognitive Psychology” formally established cognitive psychology as a separate area of study, focusing on mental processes such as perception, memory, and thinking.
• Richard Atkinson and Richard Shiffrin (1968) – Atkinson and Shiffrin proposed the Multi-Store Model of memory, which divided memory into sensory, short-term, and long-term stores, becoming a key model in the study of memory.
• Eleanor Rosch’s (1970s) research on natural categories and prototypes, which influenced the study of concept formation and categorization.
• Endel Tulving’s (1972) distinction between episodic and semantic memory, which further developed the understanding of long-term memory.
• Baddeley and Hitch’s (1974) proposal of the Working Memory Model, which expanded on the concept of short-term memory and introduced the idea of a central executive.
• Marvin Minsky’s (1975) framework of frames in artificial intelligence, which influenced the understanding of knowledge representation in cognitive psychology.
• David Rumelhart and Andrew Ortony’s (1977) work on schema theory, which described how knowledge is organized and used for understanding and remembering information.
• Amos Tversky and Daniel Kahneman’s (1970s-80s) research on heuristics and biases in decision making, which led to the development of behavioral economics and the study of judgment and decision-making.
• David Marr’s (1982) computational theory of vision, which provided a framework for understanding visual perception and influenced the field of computational cognitive science.
• The development of connectionism and parallel distributed processing (PDP) models in the 1980s, which provided an alternative to traditional symbolic models of cognitive processes.
• Noam Chomsky’s (1980s) theory of Universal Grammar and the language acquisition device, which influenced the study of language and cognitive development.
• The emergence of cognitive neuroscience in the 1990s, which combined techniques from cognitive psychology, neuroscience, and computer science to study the neural basis of cognitive processes.

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Hollon, S. D., & Beck, A. T. (1994). Cognitive and cognitive-behavioral therapies. In A. E. Bergin & S.L. Garfield (Eds.), Handbook of psychotherapy and behavior change (pp. 428—466) . New York: Wiley.

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Thibaut, J., & Kelley, H. H. (1959). The social psychology of groups . New York: Wiley.

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Further Reading

• Why Your Brain is Not a Computer
• Cognitive Psychology Historial Development

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The Thinking Process

• First Online: 20 December 2016

Cite this chapter

• Balu H. Athreya 3 , 4 &
• Chrystalla Mouza 5  

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In this chapter, we discuss the basic mechanisms of mental functions involved in the thinking process and the universal, intellectual standards for critical thinking, as suggested by the Foundation for Critical Thinking. We will also discuss the basic structure of the parts of the brain involved in the thinking process and their interconnections ( neural circuitry ). Other mental functions, such as emotions, which influence thinking, are reviewed. We discuss the importance of listening in the process of collecting information to think with. We also emphasize the importance of language and semantics in thinking.

Nullius in verba. (Take no one’s word for it.) – Royal Society of London

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Athreya, B.H., Mouza, C. (2017). The Thinking Process. In: Thinking Skills for the Digital Generation. Springer, Cham. https://doi.org/10.1007/978-3-319-12364-6_4

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Psychological Steps Involved in Problem Solving

A mental process or a phenomenon dedicated towards solving problems by discovering and analyzing the problem is referred to as problem-solving. It is a process dedicated to finding not just any solution, but the best solution to resolve any problems. There is no such thing as one best way to solve every kind of problem, since there are unique problems depending upon the situation there are unique solutions too.

In psychology, problem solving doesn’t necessarily refer to solving psychological/mental issues of the brain. The process simply refers to solving every kind of problems in life in a proper manner. The idea of including the subject in psychology is because psychology deals with the overall mental process. And, tactfully using our thought process is what leads to the solution of any problems.

There are number of rigid psychological steps involved in problem solving, which is also referred as problem-solving cycle. The steps are in sequential order, and solving any problem requires following them one after another. But, we tend to avoid following this rigid set of steps, which is why it often requires us to go through the same steps over and over again until a satisfactory solution is reached.

Here are the steps involved in problem solving, approved by expert psychologists.

1. Identifying the Problem

Identifying the problem seems like the obvious first stem, but it’s not exactly as simple as it sounds. People might identify the wrong source of a problem, which will render the steps thus carried on useless.

For instance , let’s say you’re having trouble with your studies. identifying the root of your failure is your first priority. The problem here could be that you haven’t been allocating enough time for your studies, or you haven’t tried the right techniques. But, if you make an assumption that the problem here is the subject being too hard, you won’t be able to solve the problem.

2. Defining/Understanding the Problem

It’s vital to properly define the problem once it’s been identified. Only by defining the problem, further steps can be taken to solve it. While at it, you also need to take into consideration different perspectives to understand any problem; this will also help you look for solutions with different perspectives.

Now, following up with the previous example . Let’s say you have identified the problem as not being able to allocate enough time for your studies. You need to sort out the reason behind it. Have you just been procrastinating? Have you been too busy with work? You need to understand the whole problem and reasons behind it, which is the second step in problem solving.

3. Forming a Strategy

Developing a strategy is the next step to finding a solution. Each different situation will require formulating different strategies, also depending on individual’s unique preferences.

Now, you have identified and studied your problem. You can’t just simply jump into trying to solve it. You can’t just quit work and start studying. You need to draw up a strategy to manage your time properly. Allocate less time for not-so-important works, and add them to your study time. Your strategy should be well thought, so that in theory at least, you are able to manage enough time to study properly and not fail in the exams.

4. Organizing Information

Organizing the available information is another crucial step to the process. You need to consider

• What do you know about the problem?
• What do you not know about the problem?

Accuracy of the solution for your problem will depend on the amount of information available.

The hypothetical strategy you formulate isn’t the all of it either. You need to now contemplate on the information available on the subject matter. Use the aforementioned questions to find out more about the problem. Proper organization of the information will force you to revise your strategy and refine it for best results.

5. Allocating Resources

Time, money and other resources aren’t unlimited. Deciding how high the priority is to solve your problem will help you determine the resources you’ll be using in your course to find the solution. If the problem is important, you can allocate more resources to solving it. However, if the problem isn’t as important, it’s not worth the time and money you might spend on it if not for proper planning.

For instance , let’s consider a different scenario where your business deal is stuck, but it’s few thousand miles away. Now, you need to analyze the problem and the resources you can afford to expend to solve the particular problem. If the deal isn’t really in your favor, you could just try solving it over the phone, however, more important deals might require you to fly to the location in order to solve the issue.

6. Monitoring Progress

You need to document your progress as you are finding a solution. Don’t rely on your memory, no matter how good your memory is. Effective problem-solvers have been known to monitor their progress regularly. And, if they’re not making as much progress as they’re supposed to, they will reevaluate their approach or look for new strategies.

Problem solving isn’t an overnight feat. You can’t just have a body like that of Brad Pitt after a single session in the gym. It takes time and patience. Likewise, you need to work towards solving any problem every day until you finally achieve the results. Looking back at the previous example , if everything’s according to plan, you will be allocating more and more time for your studies until finally you are confident that you’re improving. One way to make sure that you’re on a right path to solving a problem is by keeping track of the progress. To solve the problem illustrated in the first example, you can take self-tests every week or two and track your progress.

7. Evaluating the Results

Your job still isn’t done even if you’ve reached a solution. You need to evaluate the solution to find out if it’s the best possible solution to the problem. The evaluation might be immediate or might take a while. For instance , answer to a math problem can be checked then and there, however solution to your yearly tax issue might not be possible to be evaluated right there.

• Take time to identify the possible sources of the problem. It’s better to spend a substantial amount of time on something right, than on something completely opposite.
• Ask yourself questions like What, Why, How to figure out the causes of the problem. Only then can you move forward on solving it.
• Carefully outline the methods to tackle the problem. There might be different solutions to a problem, record them all.
• Gather all information about the problem and the approaches. More, the merrier.
• From the outlined methods, choose the ones that are viable to approach. Try discarding the ones that have unseen consequences.
• Track your progress as you go.
• Evaluate the outcome of the progress.

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The Problem-Solving Process

Looking at the basic problem-solving process to help keep you on the right track.

By the Mind Tools Content Team

Problem-solving is an important part of planning and decision-making. The process has much in common with the decision-making process, and in the case of complex decisions, can form part of the process itself.

We face and solve problems every day, in a variety of guises and of differing complexity. Some, such as the resolution of a serious complaint, require a significant amount of time, thought and investigation. Others, such as a printer running out of paper, are so quickly resolved they barely register as a problem at all.

Despite the everyday occurrence of problems, many people lack confidence when it comes to solving them, and as a result may chose to stay with the status quo rather than tackle the issue. Broken down into steps, however, the problem-solving process is very simple. While there are many tools and techniques available to help us solve problems, the outline process remains the same.

The main stages of problem-solving are outlined below, though not all are required for every problem that needs to be solved.

1. Define the Problem

Clarify the problem before trying to solve it. A common mistake with problem-solving is to react to what the problem appears to be, rather than what it actually is. Write down a simple statement of the problem, and then underline the key words. Be certain there are no hidden assumptions in the key words you have underlined. One way of doing this is to use a synonym to replace the key words. For example, ‘We need to encourage higher productivity ’ might become ‘We need to promote superior output ’ which has a different meaning.

2. Analyze the Problem

Ask yourself, and others, the following questions.

• Where is the problem occurring?
• When is it occurring?
• Why is it happening?

Be careful not to jump to ‘who is causing the problem?’. When stressed and faced with a problem it is all too easy to assign blame. This, however, can cause negative feeling and does not help to solve the problem. As an example, if an employee is underperforming, the root of the problem might lie in a number of areas, such as lack of training, workplace bullying or management style. To assign immediate blame to the employee would not therefore resolve the underlying issue.

Once the answers to the where, when and why have been determined, the following questions should also be asked:

• Where can further information be found?
• Is this information correct, up-to-date and unbiased?
• What does this information mean in terms of the available options?

3. Generate Potential Solutions

When generating potential solutions it can be a good idea to have a mixture of ‘right brain’ and ‘left brain’ thinkers. In other words, some people who think laterally and some who think logically. This provides a balance in terms of generating the widest possible variety of solutions while also being realistic about what can be achieved. There are many tools and techniques which can help produce solutions, including thinking about the problem from a number of different perspectives, and brainstorming, where a team or individual write as many possibilities as they can think of to encourage lateral thinking and generate a broad range of potential solutions.

4. Select Best Solution

When selecting the best solution, consider:

• Is this a long-term solution, or a ‘quick fix’?
• Is the solution achievable in terms of available resources and time?
• Are there any risks associated with the chosen solution?
• Could the solution, in itself, lead to other problems?

This stage in particular demonstrates why problem-solving and decision-making are so closely related.

5. Take Action

In order to implement the chosen solution effectively, consider the following:

• What will the situation look like when the problem is resolved?
• What needs to be done to implement the solution? Are there systems or processes that need to be adjusted?
• What will be the success indicators?
• What are the timescales for the implementation? Does the scale of the problem/implementation require a project plan?
• Who is responsible?

Once the answers to all the above questions are written down, they can form the basis of an action plan.

6. Monitor and Review

One of the most important factors in successful problem-solving is continual observation and feedback. Use the success indicators in the action plan to monitor progress on a regular basis. Is everything as expected? Is everything on schedule? Keep an eye on priorities and timelines to prevent them from slipping.

If the indicators are not being met, or if timescales are slipping, consider what can be done. Was the plan realistic? If so, are sufficient resources being made available? Are these resources targeting the correct part of the plan? Or does the plan need to be amended? Regular review and discussion of the action plan is important so small adjustments can be made on a regular basis to help keep everything on track.

Once all the indicators have been met and the problem has been resolved, consider what steps can now be taken to prevent this type of problem recurring? It may be that the chosen solution already prevents a recurrence, however if an interim or partial solution has been chosen it is important not to lose momentum.

Problems, by their very nature, will not always fit neatly into a structured problem-solving process. This process, therefore, is designed as a framework which can be adapted to individual needs and nature.

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Ideas Made to Matter

Design thinking, explained

Rebecca Linke

Sep 14, 2017

What is design thinking?

Design thinking is an innovative problem-solving process rooted in a set of skills.The approach has been around for decades, but it only started gaining traction outside of the design community after the 2008 Harvard Business Review article [subscription required] titled “Design Thinking” by Tim Brown, CEO and president of design company IDEO.

Since then, the design thinking process has been applied to developing new products and services, and to a whole range of problems, from creating a business model for selling solar panels in Africa to the operation of Airbnb .

At a high level, the steps involved in the design thinking process are simple: first, fully understand the problem; second, explore a wide range of possible solutions; third, iterate extensively through prototyping and testing; and finally, implement through the customary deployment mechanisms. 

The skills associated with these steps help people apply creativity to effectively solve real-world problems better than they otherwise would. They can be readily learned, but take effort. For instance, when trying to understand a problem, setting aside your own preconceptions is vital, but it’s hard.

Creative brainstorming is necessary for developing possible solutions, but many people don’t do it particularly well. And throughout the process it is critical to engage in modeling, analysis, prototyping, and testing, and to really learn from these many iterations.

Once you master the skills central to the design thinking approach, they can be applied to solve problems in daily life and any industry.

Here’s what you need to know to get started.

Understand the problem 

The first step in design thinking is to understand the problem you are trying to solve before searching for solutions. Sometimes, the problem you need to address is not the one you originally set out to tackle.

“Most people don’t make much of an effort to explore the problem space before exploring the solution space,” said MIT Sloan professor Steve Eppinger. The mistake they make is to try and empathize, connecting the stated problem only to their own experiences. This falsely leads to the belief that you completely understand the situation. But the actual problem is always broader, more nuanced, or different than people originally assume.

Take the example of a meal delivery service in Holstebro, Denmark. When a team first began looking at the problem of poor nutrition and malnourishment among the elderly in the city, many of whom received meals from the service, it thought that simply updating the menu options would be a sufficient solution. But after closer observation, the team realized the scope of the problem was much larger , and that they would need to redesign the entire experience, not only for those receiving the meals, but for those preparing the meals as well. While the company changed almost everything about itself, including rebranding as The Good Kitchen, the most important change the company made when rethinking its business model was shifting how employees viewed themselves and their work. That, in turn, helped them create better meals (which were also drastically changed), yielding happier, better nourished customers.

Involve users

Imagine you are designing a new walker for rehabilitation patients and the elderly, but you have never used one. Could you fully understand what customers need? Certainly not, if you haven’t extensively observed and spoken with real customers. There is a reason that design thinking is often referred to as human-centered design.

“You have to immerse yourself in the problem,” Eppinger said.

How do you start to understand how to build a better walker? When a team from MIT’s Integrated Design and Management program together with the design firm Altitude took on that task, they met with walker users to interview them, observe them, and understand their experiences.  

“We center the design process on human beings by understanding their needs at the beginning, and then include them throughout the development and testing process,” Eppinger said.

Central to the design thinking process is prototyping and testing (more on that later) which allows designers to try, to fail, and to learn what works. Testing also involves customers, and that continued involvement provides essential user feedback on potential designs and use cases. If the MIT-Altitude team studying walkers had ended user involvement after its initial interviews, it would likely have ended up with a walker that didn’t work very well for customers. 

It is also important to interview and understand other stakeholders, like people selling the product, or those who are supporting the users throughout the product life cycle.

The second phase of design thinking is developing solutions to the problem (which you now fully understand). This begins with what most people know as brainstorming.

Hold nothing back during brainstorming sessions — except criticism. Infeasible ideas can generate useful solutions, but you’d never get there if you shoot down every impractical idea from the start.

“One of the key principles of brainstorming is to suspend judgment,” Eppinger said. “When we're exploring the solution space, we first broaden the search and generate lots of possibilities, including the wild and crazy ideas. Of course, the only way we're going to build on the wild and crazy ideas is if we consider them in the first place.”

That doesn’t mean you never judge the ideas, Eppinger said. That part comes later, in downselection. “But if we want 100 ideas to choose from, we can’t be very critical.”

In the case of The Good Kitchen, the kitchen employees were given new uniforms. Why? Uniforms don’t directly affect the competence of the cooks or the taste of the food.

But during interviews conducted with kitchen employees, designers realized that morale was low, in part because employees were bored preparing the same dishes over and over again, in part because they felt that others had a poor perception of them. The new, chef-style uniforms gave the cooks a greater sense of pride. It was only part of the solution, but if the idea had been rejected outright, or perhaps not even suggested, the company would have missed an important aspect of the solution.

Prototype and test. Repeat.

You’ve defined the problem. You’ve spoken to customers. You’ve brainstormed, come up with all sorts of ideas, and worked with your team to boil those ideas down to the ones you think may actually solve the problem you’ve defined.

“We don’t develop a good solution just by thinking about a list of ideas, bullet points and rough sketches,” Eppinger said. “We explore potential solutions through modeling and prototyping. We design, we build, we test, and repeat — this design iteration process is absolutely critical to effective design thinking.”

Repeating this loop of prototyping, testing, and gathering user feedback is crucial for making sure the design is right — that is, it works for customers, you can build it, and you can support it.

“After several iterations, we might get something that works, we validate it with real customers, and we often find that what we thought was a great solution is actually only just OK. But then we can make it a lot better through even just a few more iterations,” Eppinger said.

Implementation

The goal of all the steps that come before this is to have the best possible solution before you move into implementing the design. Your team will spend most of its time, its money, and its energy on this stage.

“Implementation involves detailed design, training, tooling, and ramping up. It is a huge amount of effort, so get it right before you expend that effort,” said Eppinger.

Design thinking isn’t just for “things.” If you are only applying the approach to physical products, you aren’t getting the most out of it. Design thinking can be applied to any problem that needs a creative solution. When Eppinger ran into a primary school educator who told him design thinking was big in his school, Eppinger thought he meant that they were teaching students the tenets of design thinking.

“It turns out they meant they were using design thinking in running their operations and improving the school programs. It’s being applied everywhere these days,” Eppinger said.

In another example from the education field, Peruvian entrepreneur Carlos Rodriguez-Pastor hired design consulting firm IDEO to redesign every aspect of the learning experience in a network of schools in Peru. The ultimate goal? To elevate Peru’s middle class.

As you’d expect, many large corporations have also adopted design thinking. IBM has adopted it at a company-wide level, training many of its nearly 400,000 employees in design thinking principles .

What can design thinking do for your business?

The impact of all the buzz around design thinking today is that people are realizing that “anybody who has a challenge that needs creative problem solving could benefit from this approach,” Eppinger said. That means that managers can use it, not only to design a new product or service, “but anytime they’ve got a challenge, a problem to solve.”

Applying design thinking techniques to business problems can help executives across industries rethink their product offerings, grow their markets, offer greater value to customers, or innovate and stay relevant. “I don’t know industries that can’t use design thinking,” said Eppinger.

Ready to go deeper?

Read “ The Designful Company ” by Marty Neumeier, a book that focuses on how businesses can benefit from design thinking, and “ Product Design and Development ,” co-authored by Eppinger, to better understand the detailed methods.

Register for an MIT Sloan Executive Education course:

Systematic Innovation of Products, Processes, and Services , a five-day course taught by Eppinger and other MIT professors.

• Leadership by Design: Innovation Process and Culture , a two-day course taught by MIT Integrated Design and Management director Matthew Kressy.
• Managing Complex Technical Projects , a two-day course taught by Eppinger.
• Apply for M astering Design Thinking , a 3-month online certificate course taught by Eppinger and MIT Sloan senior lecturers Renée Richardson Gosline and David Robertson.

Steve Eppinger is a professor of management science and innovation at MIT Sloan. He holds the General Motors Leaders for Global Operations Chair and has a PhD from MIT in engineering. He is the faculty co-director of MIT's System Design and Management program and Integrated Design and Management program, both master’s degrees joint between the MIT Sloan and Engineering schools. His research focuses on product development and technical project management, and has been applied to improving complex engineering processes in many industries.

Read next: 10 agile ideas worth sharing

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What Is Problem Solving? How Software Engineers Approach Complex Challenges

From debugging an existing system to designing an entirely new software application, a day in the life of a software engineer is filled with various challenges and complexities. The one skill that glues these disparate tasks together and makes them manageable? Problem solving . 

Throughout this blog post, we’ll explore why problem-solving skills are so critical for software engineers, delve into the techniques they use to address complex challenges, and discuss how hiring managers can identify these skills during the hiring process. 

What Is Problem Solving?

But what exactly is problem solving in the context of software engineering? How does it work, and why is it so important?

Problem solving, in the simplest terms, is the process of identifying a problem, analyzing it, and finding the most effective solution to overcome it. For software engineers, this process is deeply embedded in their daily workflow. It could be something as simple as figuring out why a piece of code isn’t working as expected, or something as complex as designing the architecture for a new software system. 

In a world where technology is evolving at a blistering pace, the complexity and volume of problems that software engineers face are also growing. As such, the ability to tackle these issues head-on and find innovative solutions is not only a handy skill — it’s a necessity. 

The Importance of Problem-Solving Skills for Software Engineers

Problem-solving isn’t just another ability that software engineers pull out of their toolkits when they encounter a bug or a system failure. It’s a constant, ongoing process that’s intrinsic to every aspect of their work. Let’s break down why this skill is so critical.

Driving Development Forward

Without problem solving, software development would hit a standstill. Every new feature, every optimization, and every bug fix is a problem that needs solving. Whether it’s a performance issue that needs diagnosing or a user interface that needs improving, the capacity to tackle and solve these problems is what keeps the wheels of development turning.

It’s estimated that 60% of software development lifecycle costs are related to maintenance tasks, including debugging and problem solving. This highlights how pivotal this skill is to the everyday functioning and advancement of software systems.

Innovation and Optimization

The importance of problem solving isn’t confined to reactive scenarios; it also plays a major role in proactive, innovative initiatives . Software engineers often need to think outside the box to come up with creative solutions, whether it’s optimizing an algorithm to run faster or designing a new feature to meet customer needs. These are all forms of problem solving.

Consider the development of the modern smartphone. It wasn’t born out of a pre-existing issue but was a solution to a problem people didn’t realize they had — a device that combined communication, entertainment, and productivity into one handheld tool.

Increasing Efficiency and Productivity

Good problem-solving skills can save a lot of time and resources. Effective problem-solvers are adept at dissecting an issue to understand its root cause, thus reducing the time spent on trial and error. This efficiency means projects move faster, releases happen sooner, and businesses stay ahead of their competition.

Improving Software Quality

Problem solving also plays a significant role in enhancing the quality of the end product. By tackling the root causes of bugs and system failures, software engineers can deliver reliable, high-performing software. This is critical because, according to the Consortium for Information and Software Quality, poor quality software in the U.S. in 2022 cost at least $2.41 trillion in operational issues, wasted developer time, and other related problems.

Problem-Solving Techniques in Software Engineering

So how do software engineers go about tackling these complex challenges? Let’s explore some of the key problem-solving techniques, theories, and processes they commonly use.

Decomposition

Breaking down a problem into smaller, manageable parts is one of the first steps in the problem-solving process. It’s like dealing with a complicated puzzle. You don’t try to solve it all at once. Instead, you separate the pieces, group them based on similarities, and then start working on the smaller sets. This method allows software engineers to handle complex issues without being overwhelmed and makes it easier to identify where things might be going wrong.

Abstraction

In the realm of software engineering, abstraction means focusing on the necessary information only and ignoring irrelevant details. It is a way of simplifying complex systems to make them easier to understand and manage. For instance, a software engineer might ignore the details of how a database works to focus on the information it holds and how to retrieve or modify that information.

Algorithmic Thinking

At its core, software engineering is about creating algorithms — step-by-step procedures to solve a problem or accomplish a goal. Algorithmic thinking involves conceiving and expressing these procedures clearly and accurately and viewing every problem through an algorithmic lens. A well-designed algorithm not only solves the problem at hand but also does so efficiently, saving computational resources.

Parallel Thinking

Parallel thinking is a structured process where team members think in the same direction at the same time, allowing for more organized discussion and collaboration. It’s an approach popularized by Edward de Bono with the “ Six Thinking Hats ” technique, where each “hat” represents a different style of thinking.

In the context of software engineering, parallel thinking can be highly effective for problem solving. For instance, when dealing with a complex issue, the team can use the “White Hat” to focus solely on the data and facts about the problem, then the “Black Hat” to consider potential problems with a proposed solution, and so on. This structured approach can lead to more comprehensive analysis and more effective solutions, and it ensures that everyone’s perspectives are considered.

This is the process of identifying and fixing errors in code . Debugging involves carefully reviewing the code, reproducing and analyzing the error, and then making necessary modifications to rectify the problem. It’s a key part of maintaining and improving software quality.

Testing and Validation

Testing is an essential part of problem solving in software engineering. Engineers use a variety of tests to verify that their code works as expected and to uncover any potential issues. These range from unit tests that check individual components of the code to integration tests that ensure the pieces work well together. Validation, on the other hand, ensures that the solution not only works but also fulfills the intended requirements and objectives.

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Evaluating Problem-Solving Skills

We’ve examined the importance of problem-solving in the work of a software engineer and explored various techniques software engineers employ to approach complex challenges. Now, let’s delve into how hiring teams can identify and evaluate problem-solving skills during the hiring process.

Recognizing Problem-Solving Skills in Candidates

How can you tell if a candidate is a good problem solver? Look for these indicators:

• Previous Experience: A history of dealing with complex, challenging projects is often a good sign. Ask the candidate to discuss a difficult problem they faced in a previous role and how they solved it.
• Problem-Solving Questions: During interviews, pose hypothetical scenarios or present real problems your company has faced. Ask candidates to explain how they would tackle these issues. You’re not just looking for a correct solution but the thought process that led them there.
• Technical Tests: Coding challenges and other technical tests can provide insight into a candidate’s problem-solving abilities. Consider leveraging a platform for assessing these skills in a realistic, job-related context.

Assessing Problem-Solving Skills

Once you’ve identified potential problem solvers, here are a few ways you can assess their skills:

• Solution Effectiveness: Did the candidate solve the problem? How efficient and effective is their solution?
• Approach and Process: Go beyond whether or not they solved the problem and examine how they arrived at their solution. Did they break the problem down into manageable parts? Did they consider different perspectives and possibilities?
• Communication: A good problem solver can explain their thought process clearly. Can the candidate effectively communicate how they arrived at their solution and why they chose it?
• Adaptability: Problem-solving often involves a degree of trial and error. How does the candidate handle roadblocks? Do they adapt their approach based on new information or feedback?

Hiring managers play a crucial role in identifying and fostering problem-solving skills within their teams. By focusing on these abilities during the hiring process, companies can build teams that are more capable, innovative, and resilient.

Key Takeaways

As you can see, problem solving plays a pivotal role in software engineering. Far from being an occasional requirement, it is the lifeblood that drives development forward, catalyzes innovation, and delivers of quality software. 

By leveraging problem-solving techniques, software engineers employ a powerful suite of strategies to overcome complex challenges. But mastering these techniques isn’t simple feat. It requires a learning mindset, regular practice, collaboration, reflective thinking, resilience, and a commitment to staying updated with industry trends. 

For hiring managers and team leads, recognizing these skills and fostering a culture that values and nurtures problem solving is key. It’s this emphasis on problem solving that can differentiate an average team from a high-performing one and an ordinary product from an industry-leading one.

At the end of the day, software engineering is fundamentally about solving problems — problems that matter to businesses, to users, and to the wider society. And it’s the proficient problem solvers who stand at the forefront of this dynamic field, turning challenges into opportunities, and ideas into reality.

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What Is Creative Problem-Solving & Why Is It Important?

• 01 Feb 2022

One of the biggest hindrances to innovation is complacency—it can be more comfortable to do what you know than venture into the unknown. Business leaders can overcome this barrier by mobilizing creative team members and providing space to innovate.

There are several tools you can use to encourage creativity in the workplace. Creative problem-solving is one of them, which facilitates the development of innovative solutions to difficult problems.

Here’s an overview of creative problem-solving and why it’s important in business.

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What Is Creative Problem-Solving?

Research is necessary when solving a problem. But there are situations where a problem’s specific cause is difficult to pinpoint. This can occur when there’s not enough time to narrow down the problem’s source or there are differing opinions about its root cause.

In such cases, you can use creative problem-solving , which allows you to explore potential solutions regardless of whether a problem has been defined.

Creative problem-solving is less structured than other innovation processes and encourages exploring open-ended solutions. It also focuses on developing new perspectives and fostering creativity in the workplace . Its benefits include:

• Finding creative solutions to complex problems : User research can insufficiently illustrate a situation’s complexity. While other innovation processes rely on this information, creative problem-solving can yield solutions without it.
• Adapting to change : Business is constantly changing, and business leaders need to adapt. Creative problem-solving helps overcome unforeseen challenges and find solutions to unconventional problems.
• Fueling innovation and growth : In addition to solutions, creative problem-solving can spark innovative ideas that drive company growth. These ideas can lead to new product lines, services, or a modified operations structure that improves efficiency.

Creative problem-solving is traditionally based on the following key principles :

1. Balance Divergent and Convergent Thinking

Creative problem-solving uses two primary tools to find solutions: divergence and convergence. Divergence generates ideas in response to a problem, while convergence narrows them down to a shortlist. It balances these two practices and turns ideas into concrete solutions.

2. Reframe Problems as Questions

By framing problems as questions, you shift from focusing on obstacles to solutions. This provides the freedom to brainstorm potential ideas.

3. Defer Judgment of Ideas

When brainstorming, it can be natural to reject or accept ideas right away. Yet, immediate judgments interfere with the idea generation process. Even ideas that seem implausible can turn into outstanding innovations upon further exploration and development.

4. Focus on "Yes, And" Instead of "No, But"

Using negative words like "no" discourages creative thinking. Instead, use positive language to build and maintain an environment that fosters the development of creative and innovative ideas.

Creative Problem-Solving and Design Thinking

Whereas creative problem-solving facilitates developing innovative ideas through a less structured workflow, design thinking takes a far more organized approach.

Design thinking is a human-centered, solutions-based process that fosters the ideation and development of solutions. In the online course Design Thinking and Innovation , Harvard Business School Dean Srikant Datar leverages a four-phase framework to explain design thinking.

The four stages are:

• Clarify: The clarification stage allows you to empathize with the user and identify problems. Observations and insights are informed by thorough research. Findings are then reframed as problem statements or questions.
• Ideate: Ideation is the process of coming up with innovative ideas. The divergence of ideas involved with creative problem-solving is a major focus.
• Develop: In the development stage, ideas evolve into experiments and tests. Ideas converge and are explored through prototyping and open critique.
• Implement: Implementation involves continuing to test and experiment to refine the solution and encourage its adoption.

Creative problem-solving primarily operates in the ideate phase of design thinking but can be applied to others. This is because design thinking is an iterative process that moves between the stages as ideas are generated and pursued. This is normal and encouraged, as innovation requires exploring multiple ideas.

Creative Problem-Solving Tools

While there are many useful tools in the creative problem-solving process, here are three you should know:

Creating a Problem Story

One way to innovate is by creating a story about a problem to understand how it affects users and what solutions best fit their needs. Here are the steps you need to take to use this tool properly.

1. Identify a UDP

Create a problem story to identify the undesired phenomena (UDP). For example, consider a company that produces printers that overheat. In this case, the UDP is "our printers overheat."

2. Move Forward in Time

To move forward in time, ask: “Why is this a problem?” For example, minor damage could be one result of the machines overheating. In more extreme cases, printers may catch fire. Don't be afraid to create multiple problem stories if you think of more than one UDP.

3. Move Backward in Time

To move backward in time, ask: “What caused this UDP?” If you can't identify the root problem, think about what typically causes the UDP to occur. For the overheating printers, overuse could be a cause.

Following the three-step framework above helps illustrate a clear problem story:

• The printer is overused.
• The printer overheats.
• The printer breaks down.

You can extend the problem story in either direction if you think of additional cause-and-effect relationships.

4. Break the Chains

By this point, you’ll have multiple UDP storylines. Take two that are similar and focus on breaking the chains connecting them. This can be accomplished through inversion or neutralization.

• Inversion: Inversion changes the relationship between two UDPs so the cause is the same but the effect is the opposite. For example, if the UDP is "the more X happens, the more likely Y is to happen," inversion changes the equation to "the more X happens, the less likely Y is to happen." Using the printer example, inversion would consider: "What if the more a printer is used, the less likely it’s going to overheat?" Innovation requires an open mind. Just because a solution initially seems unlikely doesn't mean it can't be pursued further or spark additional ideas.
• Neutralization: Neutralization completely eliminates the cause-and-effect relationship between X and Y. This changes the above equation to "the more or less X happens has no effect on Y." In the case of the printers, neutralization would rephrase the relationship to "the more or less a printer is used has no effect on whether it overheats."

Even if creating a problem story doesn't provide a solution, it can offer useful context to users’ problems and additional ideas to be explored. Given that divergence is one of the fundamental practices of creative problem-solving, it’s a good idea to incorporate it into each tool you use.

Brainstorming

Brainstorming is a tool that can be highly effective when guided by the iterative qualities of the design thinking process. It involves openly discussing and debating ideas and topics in a group setting. This facilitates idea generation and exploration as different team members consider the same concept from multiple perspectives.

Hosting brainstorming sessions can result in problems, such as groupthink or social loafing. To combat this, leverage a three-step brainstorming method involving divergence and convergence :

• Have each group member come up with as many ideas as possible and write them down to ensure the brainstorming session is productive.
• Continue the divergence of ideas by collectively sharing and exploring each idea as a group. The goal is to create a setting where new ideas are inspired by open discussion.
• Begin the convergence of ideas by narrowing them down to a few explorable options. There’s no "right number of ideas." Don't be afraid to consider exploring all of them, as long as you have the resources to do so.

Alternate Worlds

The alternate worlds tool is an empathetic approach to creative problem-solving. It encourages you to consider how someone in another world would approach your situation.

For example, if you’re concerned that the printers you produce overheat and catch fire, consider how a different industry would approach the problem. How would an automotive expert solve it? How would a firefighter?

Be creative as you consider and research alternate worlds. The purpose is not to nail down a solution right away but to continue the ideation process through diverging and exploring ideas.

Continue Developing Your Skills

Whether you’re an entrepreneur, marketer, or business leader, learning the ropes of design thinking can be an effective way to build your skills and foster creativity and innovation in any setting.

If you're ready to develop your design thinking and creative problem-solving skills, explore Design Thinking and Innovation , one of our online entrepreneurship and innovation courses. If you aren't sure which course is the right fit, download our free course flowchart to determine which best aligns with your goals.

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A Better Framework for Solving Tough Problems

Start with trust and end with speed.

• Apple Podcasts

When it comes to solving complicated problems, the default for many organizational leaders is to take their time to work through the issues at hand. Unfortunately, that often leads to patchwork solutions or problems not truly getting resolved.

But Anne Morriss offers a different framework. In this episode, she outlines a five-step process for solving any problem and explains why starting with trust and ending with speed is so important for effective change leadership. As she says, “Let’s get into dialogue with the people who are also impacted by the problem before we start running down the path of solving it.”

Morriss is an entrepreneur and leadership coach. She’s also the coauthor of the book, Move Fast and Fix Things: The Trusted Leader’s Guide to Solving Hard Problems .

Key episode topics include: strategy, decision making and problem solving, strategy execution, managing people, collaboration and teams, trustworthiness, organizational culture, change leadership, problem solving, leadership.

HBR On Strategy curates the best case studies and conversations with the world’s top business and management experts, to help you unlock new ways of doing business. New episodes every week.

• Listen to the full HBR IdeaCast episode: How to Solve Tough Problems Better and Faster (2023)
• Find more episodes of HBR IdeaCast
• Discover 100 years of Harvard Business Review articles, case studies, podcasts, and more at HBR.org .

HANNAH BATES: Welcome to HBR On Strategy , case studies and conversations with the world’s top business and management experts, hand-selected to help you unlock new ways of doing business.

When it comes to solving complicated problems, many leaders only focus on the most apparent issues. Unfortunately that often leads to patchwork or partial solutions. But Anne Morriss offers a different framework that aims to truly tackle big problems by first leaning into trust and then focusing on speed.

Morriss is an entrepreneur and leadership coach. She’s also the co-author of the book, Move Fast and Fix Things: The Trusted Leader’s Guide to Solving Hard Problems . In this episode, she outlines a five-step process for solving any problem. Some, she says, can be solved in a week, while others take much longer. She also explains why starting with trust and ending with speed is so important for effective change leadership.

This episode originally aired on HBR IdeaCast in October 2023. Here it is.

CURT NICKISCH: Welcome to the HBR IdeaCast from Harvard Business Review. I’m Curt Nickisch.

Problems can be intimidating. Sure, some problems are fun to dig into. You roll up your sleeves, you just take care of them; but others, well, they’re complicated. Sometimes it’s hard to wrap your brain around a problem, much less fix it.

And that’s especially true for leaders in organizations where problems are often layered and complex. They sometimes demand technical, financial, or interpersonal knowledge to fix. And whether it’s avoidance on the leaders’ part or just the perception that a problem is systemic or even intractable, problems find a way to endure, to keep going, to keep being a problem that everyone tries to work around or just puts up with.

But today’s guest says that just compounds it and makes the problem harder to fix. Instead, she says, speed and momentum are key to overcoming a problem.

Anne Morriss is an entrepreneur, leadership coach and founder of the Leadership Consortium and with Harvard Business School Professor Francis Frei, she wrote the new book, Move Fast and Fix Things: The Trusted Leaders Guide to Solving Hard Problems . Anne, welcome back to the show.

ANNE MORRISS: Curt, thank you so much for having me.

CURT NICKISCH: So, to generate momentum at an organization, you say that you really need speed and trust. We’ll get into those essential ingredients some more, but why are those two essential?

ANNE MORRISS: Yeah. Well, the essential pattern that we observed was that the most effective change leaders out there were building trust and speed, and it didn’t seem to be a well-known observation. We all know the phrase, “Move fast and break things,” but the people who were really getting it right were moving fast and fixing things, and that was really our jumping off point. So when we dug into the pattern, what we observed was they were building trust first and then speed. This foundation of trust was what allowed them to fix more things and break fewer.

CURT NICKISCH: Trust sounds like a slow thing, right? If you talk about building trust, that is something that takes interactions, it takes communication, it takes experiences. Does that run counter to the speed idea?

ANNE MORRISS: Yeah. Well, this issue of trust is something we’ve been looking at for over a decade. One of the headlines in our research is it’s actually something we’re building and rebuilding and breaking all the time. And so instead of being this precious, almost farbege egg, it’s this thing that is constantly in motion and this thing that we can really impact when we’re deliberate about our choices and have some self-awareness around where it’s breaking down and how it’s breaking down.

CURT NICKISCH: You said break trust in there, which is intriguing, right? That you may have to break trust to build trust. Can you explain that a little?

ANNE MORRISS:  Yeah, well, I’ll clarify. It’s not that you have to break it in order to build it. It’s just that we all do it some of the time. Most of us are trusted most of the time. Most of your listeners I imagine are trusted most of the time, but all of us have a pattern where we break trust or where we don’t build as much as could be possible.

CURT NICKISCH: I want to talk about speed, this other essential ingredient that’s so intriguing, right? Because you think about solving hard problems as something that just takes a lot of time and thinking and coordination and planning and designing. Explain what you mean by it? And also, just  how we maybe approach problems wrong by taking them on too slowly?

ANNE MORRISS: Well, Curt, no one has ever said to us, “I wish I had taken longer and done less.” We hear the opposite all the time, by the way. So what we really set out to do was to create a playbook that anyone can use to take less time to do more of the things that are going to make your teams and organizations stronger.

And the way we set up the book is okay, it’s really a five step process. Speed is the last step. It’s the payoff for the hard work you’re going to do to figure out your problem, build or rebuild trust, expand the team in thoughtful and strategic ways, and then tell a real and compelling story about the change you’re leading.

Only then do you get to go fast, but that’s an essential part of the process, and we find that either people under emphasize it or speed has gotten a bad name in this world of moving fast and breaking things. And part of our mission for sure was to rehabilitate speed’s reputation because it is an essential part of the change leader’s equation. It can be the difference between good intentions and getting anything done at all.

CURT NICKISCH: You know, the fact that nobody ever tells you, “I wish we had done less and taken more time.” I think we all feel that, right? Sometimes we do something and then realize, “Oh, that wasn’t that hard and why did it take me so long to do it? And I wish I’d done this a long time ago.” Is it ever possible to solve a problem too quickly?

ANNE MORRISS: Absolutely. And we see that all the time too. What we push people to do in those scenarios is really take a look at the underlying issue because in most cases, the solution is not to take your foot off the accelerator per se and slow down. The solution is to get into the underlying problem. So if it’s burnout or a strategic disconnect between what you’re building and the marketplace you’re serving, what we find is the anxiety that people attach to speed or the frustration people attach to speed is often misplaced.

CURT NICKISCH: What is a good timeline to think about solving a problem then? Because if we by default take too long or else jump ahead and we don’t fix it right, what’s a good target time to have in your mind for how long solving a problem should take?

ANNE MORRISS: Yeah. Well, we’re playful in the book and talking about the idea that many problems can be solved in a week. We set the book up five chapters. They’re titled Monday, Tuesday, Wednesday, Thursday, Friday, and we’re definitely having fun with that. And yet, if you count the hours in a week, there are a lot of them. Many of our problems, if you were to spend a focused 40 hours of effort on a problem, you’re going to get pretty far.

But our main message is, listen, of course it’s going to depend on the nature of the problem, and you’re going to take weeks and maybe even some cases months to get to the other side. What we don’t want you to do is take years, which tends to be our default timeline for solving hard problems.

CURT NICKISCH: So you say to start with identifying the problem that’s holding you back, seems kind of obvious. But where do companies go right and wrong with this first step of just identifying the problem that’s holding you back?

ANNE MORRISS: And our goal is that all of these are going to feel obvious in retrospect. The problem is we skip over a lot of these steps and this is why we wanted to underline them. So this one is really rooted in our observation and I think the pattern of our species that we tend to be overconfident in the quality of our thoughts, particularly when it comes to diagnosing problems.

And so we want to invite you to start in a very humble and curious place, which tends not to be our default mode when we’re showing up for work. We convince ourselves that we’re being paid for our judgment. That’s exactly what gets reinforced everywhere. And so we tend to counterintuitively, given what we just talked about, we tend to move too quickly through the diagnostic phase.

CURT NICKISCH: “I know what to do, that’s why you hired me.”

ANNE MORRISS: Exactly. “I know what to do. That’s why you hired me. I’ve seen this before. I have a plan. Follow me.” We get rewarded for the expression of confidence and clarity. And so what we’re inviting people to do here is actually pause and really lean into what are the root causes of the problem you’re seeing? What are some alternative explanations? Let’s get into dialogue with the people who are also impacted by the problem before we start running down the path of solving it.

CURT NICKISCH: So what do you recommend for this step, for getting to the root of the problem? What are questions you should ask? What’s the right thought process? What do you do on Monday of the week?

ANNE MORRISS: In our experience of doing this work, people tend to undervalue the power of conversation, particularly with other people in the organization. So we will often advocate putting together a team of problem solvers, make it a temporary team, really pull in people who have a particular perspective on the problem and create the space, make it as psychologically safe as you can for people to really, as Chris Argyris so beautifully articulated, discuss the undiscussable.

And so the conditions for that are going to look different in every organization depending on the problem, but if you can get a space where smart people who have direct experience of a problem are in a room and talking honestly with each other, you can make an extraordinary amount of progress, certainly in a day.

CURT NICKISCH: Yeah, that gets back to the trust piece.

ANNE MORRISS: Definitely.

CURT NICKISCH: How do you like to start that meeting, or how do you like to talk about it? I’m just curious what somebody on that team might hear in that meeting, just to get the sense that it’s psychologically safe, you can discuss the undiscussable and you’re also focusing on the identification part. What’s key to communicate there?

ANNE MORRISS: Yeah. Well, we sometimes encourage people to do a little bit of data gathering before those conversations. So the power of a quick anonymous survey around whatever problem you’re solving, but also be really thoughtful about the questions you’re going to ask in the moment. So a little bit of preparation can go a long way and a little bit of thoughtfulness about the power dynamic. So who’s going to walk in there with license to speak and who’s going to hold back? So being thoughtful about the agenda, about the questions you’re asking about the room, about the facilitation, and then courage is a very infectious emotion.

So if you can early on create the conditions for people to show up bravely in that conversation, then the chance that you’re going to get good information and that you’re going to walk out of that room with new insight in the problem that you didn’t have when you walked in is extraordinarily high.

CURT NICKISCH: Now, in those discussions, you may have people who have different perspectives on what the problem really is. They also bear different costs of addressing the problem or solving it. You talked about the power dynamic, but there’s also an unfairness dynamic of who’s going to actually have to do the work to take care of it, and I wonder how you create a culture in that meeting where it’s the most productive?

ANNE MORRISS: For sure, the burden of work is not going to be equitably distributed around the room. But I would say, Curt, the dynamic that we see most often is that people are deeply relieved that hard problems are being addressed. So it really can create, and more often than not in our experience, it does create this beautiful flywheel of action, creativity, optimism. Often when problems haven’t been addressed, there is a fair amount of anxiety in the organization, frustration, stagnation. And so credible movement towards action and progress is often the best antidote. So even if the plan isn’t super clear yet, if it’s credible, given who’s in the room and their decision rights and mandate, if there’s real momentum coming out of that to make progress, then that tends to be deeply energizing to people.

CURT NICKISCH: I wonder if there’s an organization that you’ve worked with that you could talk about how this rolled out and how this took shape?

ANNE MORRISS: When we started working with Uber, that was wrestling with some very public issues of culture and trust with a range of stakeholders internally, the organization, also external, that work really started with a campaign of listening and really trying to understand where trust was breaking down from the perspective of these stakeholders?

So whether it was female employees or regulators or riders who had safety concerns getting into the car with a stranger. This work, it starts with an honest internal dialogue, but often the problem has threads that go external. And so bringing that same commitment to curiosity and humility and dialogue to anyone who’s impacted by the problem is the fastest way to surface what’s really going on.

CURT NICKISCH: There’s a step in this process that you lay out and that’s communicating powerfully as a leader. So we’ve heard about listening and trust building, but now you’re talking about powerful communication. How do you do this and why is it maybe this step in the process rather than the first thing you do or the last thing you do?

ANNE MORRISS: So in our process, again, it’s the days of the week. On Monday you figured out the problem. Tuesday you really got into the sandbox in figuring out what a good enough plan is for building trust. Wednesday, step three, you made it better. You created an even better plan, bringing in new perspectives. Thursday, this fourth step is the day we’re saying you got to go get buy-in. You got to bring other people along. And again, this is a step where we see people often underinvest in the power and payoff of really executing it well.

CURT NICKISCH: How does that go wrong?

ANNE MORRISS: Yeah, people don’t know the why. Human behavior and the change in human behavior really depends on a strong why. It’s not just a selfish, “What’s in it for me?” Although that’s helpful, but where are we going? I may be invested in a status quo and I need to understand, okay, if you’re going to ask me to change, if you’re going to invite me into this uncomfortable place of doing things differently, why am I here? Help me understand it and articulate the way forward and language that not only I can understand, but also that’s going to be motivating to me.

CURT NICKISCH: And who on my team was part of this process and all that kind of stuff?

ANNE MORRISS: Oh, yeah. I may have some really important questions that may be in the way of my buy-in and commitment to this plan. So certainly creating a space where those questions can be addressed is essential. But what we found is that there is an architecture of a great change story, and it starts with honoring the past, honoring the starting place. Sometimes we’re so excited about the change and animated about the change that what has happened before or what is even happening in the present tense is low on our list of priorities.

Or we want to label it bad, because that’s the way we’ve thought about the change, but really pausing and honoring what came before you and all the reasonable decisions that led up to it, I think can be really helpful to getting people emotionally where you want them to be willing to be guided by you. Going back to Uber, when Dara Khosrowshahi came in.

CURT NICKISCH: This is the new CEO.

ANNE MORRISS: The new CEO.

CURT NICKISCH: Replaced Travis Kalanick, the founder and first CEO, yeah.

ANNE MORRISS: Yeah, and had his first all-hands meeting. One of his key messages, and this is a quote, was that he was going to retain the edge that had made Uber, “A force of nature.” And in that meeting, the crowd went wild because this is also a company that had been beaten up publicly for months and months and months, and it was a really powerful choice. And his predecessor, Travis was in the room, and he also honored Travis’ incredible work and investment in bringing the company to the place where it was.

And I would use words like grace to also describe those choices, but there’s also an incredible strategic value to naming the starting place for everybody in the room because in most cases, most people in that room played a role in getting to that starting place, and you’re acknowledging that.

CURT NICKISCH: You can call it grace. Somebody else might call it diplomatic or strategic. But yeah, I guess like it or not, it’s helpful to call out and honor the complexity of the way things have been done and also the change that’s happening.

ANNE MORRISS: Yeah, and the value. Sometimes honoring the past is also owning what didn’t work or what wasn’t working for stakeholders or segments of the employee team, and we see that around culture change. Sometimes you’ve got to acknowledge that it was not an equitable environment, but whatever the worker, everyone in that room is bringing that pass with them. So again, making it discussable and using it as the jumping off place is where we advise people to start.

Then you’ve earned the right to talk about the change mandate, which we suggest using clear and compelling language about the why. “This is what happened, this is where we are, this is the good and the bad of it, and here’s the case for change.”

And then the last part, which is to describe a rigorous and optimistic way forward. It’s a simple past, present, future arc, which will be familiar to human beings. We love stories as human beings. It’s among the most powerful currency we have to make sense of the world.

CURT NICKISCH: Yeah. Chronological is a pretty powerful order.

ANNE MORRISS: Right. But again, the change leaders we see really get it right, are investing an incredible amount of time into the storytelling part of their job. Ursula Burns, the Head of Xerox is famous for the months and years she spent on the road just telling the story of Xerox’s change, its pivot into services to everyone who would listen, and that was a huge part of her success.

CURT NICKISCH: So Friday or your fifth step, you end with empowering teams and removing roadblocks. That seems obvious, but it’s critical. Can you dig into that a little bit?

ANNE MORRISS: Yeah. Friday is the fun day. Friday’s the release of energy into the system. Again, you’ve now earned the right to go fast. You have a plan, you’re pretty confident it’s going to work. You’ve told the story of change the organization, and now you get to sprint. So this is about really executing with urgency, and it’s about a lot of the tactics of speed is where we focus in the book. So the tactics of empowerment, making tough strategic trade-offs so that your priorities are clear and clearly communicated, creating mechanisms to fast-track progress. At Etsy, CEO Josh Silverman, he labeled these projects ambulances. It’s an unfortunate metaphor, but it’s super memorable. These are the products that get to speed out in front of the other ones because the stakes are high and the clock is sticking.

CURT NICKISCH: You pull over and let it go by.

ANNE MORRISS: Yeah, exactly. And so we have to agree as an organization on how to do something like that. And so we see lots of great examples both in young organizations and big complex biotech companies with lots of regulatory guardrails have still found ways to do this gracefully.

And I think we end with this idea of conflict debt, which is a term we really love. Leanne Davey, who’s a team scholar and researcher, and anyone in a tech company will recognize the idea of tech debt, which is this weight the organization drags around until they resolve it. Conflict debt is a beautiful metaphor because it is this weight that we drag around and slows us down until we decide to clean it up and fix it. The organizations that are really getting speed right have figured out either formally or informally, how to create an environment where conflict and disagreements can be gracefully resolved.

CURT NICKISCH: Well, let’s talk about this speed more, right? Because I think this is one of those places that maybe people go wrong or take too long, and then you lose the awareness of the problem, you lose that urgency. And then that also just makes it less effective, right? It’s not just about getting the problem solved as quickly as possible. It’s also just speed in some ways helps solve the problem.

ANNE MORRISS: Oh, yeah. It really is the difference between imagining the change you want to lead and really being able to bring it to life. Speed is the thing that unlocks your ability to lead change. It needs a foundation, and that’s what Monday through Thursday is all about, steps one through four, but the finish line is executing with urgency, and it’s that urgency that releases the system’s energy, that communicates your priorities, that creates the conditions for your team to make progress.

CURT NICKISCH: Moving fast is something that entrepreneurs and tech companies certainly understand, but there’s also this awareness that with big companies, the bigger the organization, the harder it is to turn the aircraft carrier around, right? Is speed relative when you get at those levels, or do you think this is something that any company should be able to apply equally?

ANNE MORRISS: We think this applies to any company. The culture really lives at the level of team. So we believe you can make a tremendous amount of progress even within your circle of control as a team leader. I want to bring some humility to this and careful of words like universal, but we do think there’s some universal truths here around the value of speed, and then some of the byproducts like keeping fantastic people. Your best people want to solve problems, they want to execute, they want to make progress and speed, and the ability to do that is going to be a variable in their own equation of whether they stay or they go somewhere else where they can have an impact.

CURT NICKISCH: Right. They want to accomplish something before they go or before they retire or finish something out. And if you’re able to just bring more things on the horizon and have it not feel like it’s going to be another two years to do something meaningful.

ANNE MORRISS: People – I mean, they want to make stuff happen and they want to be around the energy and the vitality of making things happen, which again, is also a super infectious phenomenon. One of the most important jobs of a leader, we believe, is to set the metabolic pace of their teams and organizations. And so what we really dig into on Friday is, well, what does that look like to speed something up? What are the tactics of that?

CURT NICKISCH: I wonder if that universal truth, that a body in motion stays in motion applies to organizations, right? If an organization in motion stays in motion, there is something to that.

ANNE MORRISS: Absolutely.

CURT NICKISCH: Do you have a favorite client story to share, just where you saw speed just become a bit of a flywheel or just a positive reinforcement loop for more positive change at the organization?

ANNE MORRISS: Yeah. We work with a fair number of organizations that are on fire. We do a fair amount of firefighting, but we also less dramatically do a lot of fire prevention. So we’re brought into organizations that are working well and want to get better, looking out on the horizon. That work is super gratifying, and there is always a component of, well, how do we speed this up?

What I love about that work is there’s often already a high foundation of trust, and so it’s, well, how do we maintain that foundation but move this flywheel, as you said, even faster? And it’s really energizing because often there’s a lot of pent-up energy that… There’s a lot of loyalty to the organization, but often it’s also frustration and pent-up energy. And so when that gets released, when good people get the opportunity to sprint for the first time in a little while, it’s incredibly energizing, not just for us, but for the whole organization.

CURT NICKISCH: Anne, this is great. I think finding a way to solve problems better but also faster is going to be really helpful. So thanks for coming on the show to talk about it.

ANNE MORRISS:  Oh, Curt, it was such a pleasure. This is my favorite conversation. I’m delighted to have it anytime.

HANNAH BATES: That was entrepreneur, leadership coach, and author Anne Morriss – in conversation with Curt Nickisch on HBR IdeaCast.

We’ll be back next Wednesday with another hand-picked conversation about business strategy from Harvard Business Review. If you found this episode helpful, share it with your friends and colleagues, and follow our show on Apple Podcasts, Spotify, or wherever you get your podcasts. While you’re there, be sure to leave us a review.

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What Does 'Cognitive' Mean in Psychology?

How People Think and What's Involved in Cognitive Processes

Kendra Cherry, MS, is a psychosocial rehabilitation specialist, psychology educator, and author of the "Everything Psychology Book."

Daniel B. Block, MD, is an award-winning, board-certified psychiatrist who operates a private practice in Pennsylvania.

Verywell / Laura Porter

• Improving Cognitive Skills

Frequently Asked Questions

'Cognitive' is a term used in psychology to describe anything related to thinking, learning, and understanding. So when you hear people talk about cognitive skills or processes, they are referring to different aspects of how the brain works—things like remembering information, learning new things, paying attention, and processing all of the information you encounter each day. 

Cognitive abilities are something you use each and every day. For example, when you are learning a new instrument, you are using your cognitive skills to learn the basics of music theory, pick up melodies, learn the notes, and put that information together to produce music.

'Cognitive' refers to the mental processes involved in gaining knowledge and comprehension. Some of the many different cognitive processes include thinking, knowing, remembering, judging, and problem-solving .

These are higher-level brain functions that encompass language, imagination, perception, and planning. Cognitive psychology is the field of psychology that investigates how people think and the processes involved in cognition. 

At a Glance

Cognitive psychology seeks to understand all of the mental processes involved in human thought and behavior. It focuses on cognitive processes such as decision-making, problem-solving, attention, memory, learning, and more. Keep reading to learn more about different types of cognitive processes, factors that can affect cognition, and the different uses for these cognitive processes.

Types of Cognitive Processes

There are many different types of cognitive processes. They include:

Attention is a cognitive process that allows people to focus on a specific environmental stimulus. Attention is an important cognitive ability because it allows us to focus on the information we need, while also filtering out irrelevant distractions.

Language and language development are cognitive processes that involve the ability to understand and express thoughts through spoken and written words. This allows us to communicate with others, including conveying our own thoughts and learning about others. It also plays an important role in thought.

Learning requires cognitive processes involved in taking in new things, synthesizing information, and integrating it with prior knowledge. Cognitive psychologists often study the mental processes that involved in processing, comprehending, and remembering information.

Memory is an important cognitive process that allows people to encode, store, and retrieve information. It is a critical component in the learning process and allows people to retain knowledge about the world and their personal histories.

Perception is a cognitive process that allows people to take in information through their senses, then utilize this information to respond and interact with the world.

Thought is an essential part of every cognitive process. It allows people to engage in decision-making , problem-solving, and higher reasoning.

Hot Cognition vs. Cold Cognition

Some split cognition into two categories: hot and cold. Hot cognition refers to mental processes in which emotion plays a role, such as reward-based learning . Conversely, cold cognition refers to mental processes that don't involve feelings or emotions, such as working memory .

What is an example of cognition?

Cognition includes all of the conscious and unconscious processes involved in thinking, perceiving, and reasoning. Examples of cognition include paying attention to something in the environment, learning something new, making decisions, processing language, sensing and perceiving environmental stimuli, solving problems, and using memory. 

History of the Study of Cognition

The study of how humans think dates back to the time of ancient Greek philosophers Plato and Aristotle.

Philosophical Origins

Plato's approach to the study of the mind suggested that people understand the world by first identifying basic principles buried deep inside themselves, then using rational thought to create knowledge. This viewpoint was later advocated by philosophers such as Rene Descartes and linguist Noam Chomsky. It is often referred to as rationalism.

Aristotle, on the other hand, believed that people acquire knowledge through their observations of the world around them. Later thinkers such as John Locke and B.F. Skinner also advocated this point of view, which is often referred to as empiricism.

Early Psychology

During the earliest days of psychology—and for the first half of the 20th century—psychology was largely dominated by psychoanalysis , behaviorism , and humanism .

Eventually, a formal field of study devoted solely to the study of cognition emerged as part of the "cognitive revolution" of the 1960s. This field is known as cognitive psychology.

The Emergence of Cognitive Psychology

One of the earliest definitions of cognition was presented in the first textbook on cognitive psychology, which was published in 1967. According to Ulric Neisser, a psychologist and the book's author, cognition is "those processes by which the sensory input is transformed, reduced, elaborated, stored, recovered, and used."

What Can Affect Cognitive Processes?

It is important to remember that these cognitive processes are complex and often imperfect. Some of the factors that can affect or influence cognition include:

Research indicates that as we age, our cognitive function tends to decline. Age-related cognitive changes include processing things more slowly, finding it harder to recall past events, and a failure to remember information that was once known (such as how to solve a particular math equation or historical information).

Attention Issues

Selective attention is a limited resource, so there are a number of things that can make it difficult to focus on everything in your environment. Attentional blink , for example, happens when you are so focused on one thing that you completely miss something else happening right in front of you.

Cognitive Biases

Cognitive biases are systematic errors in thinking related to how people process and interpret information about the world. Confirmation bias is one common example that involves only paying attention to information that aligns with your existing beliefs while ignoring evidence that doesn't support your views. 

Some studies have connected cognitive function with certain genes. For example, a 2020 study published in Brain Communications found that a person's level of brain-derived neurotrophic factor (BDNF), which is 30% determined by heritability, can impact the rate of brain neurodegeneration, a condition that ultimately impacts cognitive function.

Memory Limitations

Short-term memory is surprisingly brief, typically lasting just 20 to 30 seconds, whereas long-term memory can be stable and enduring, with memories lasting years and even decades. Memory can also be fragile and fallible. Sometimes we forget and other times we are subject to misinformation effects that may even lead to the formation of false memories .

Uses for Cognitive Processes

Cognitive processes affect every aspect of life, from school to work to relationships. Some specific uses for these processes include the following.

Learning New Things

Learning requires being able to take in new information, form new memories, and make connections with other things that you already know. Researchers and educators use their knowledge of these cognitive processes to create instructive materials to help people learn new concepts .

Forming Memories

Memory is a major topic of interest in the field of cognitive psychology. How we remember, what we remember, and what we forget reveal a great deal about how cognitive processes operate.

While people often think of memory as being much like a video camera—carefully recording, cataloging, and storing life events away for later recall—research has found that memory is much more complex.

Making Decisions

Whenever people make any type of a decision, it involves making judgments about things they have processed. This might involve comparing new information to prior knowledge, integrating new information into existing ideas, or even replacing old knowledge with new knowledge before making a choice.

Impact of Cognition

Our cognitive processes have a wide-ranging impact that influences everything from our daily life to our overall health.

Perceiving the World

As you take in sensations from the world around you, the information that you see, hear, taste, touch, and smell must first be transformed into signals that the brain can understand. The perceptual process allows you to take in this sensory information and convert it into a signal that your brain can recognize and act upon.

Forming Impressions

The world is full of an endless number of sensory experiences . To make meaning out of all this incoming information, it is important for the brain to be able to capture the fundamentals. Events are reduced to only the critical concepts and ideas that we need.

Filling in the Gaps

In addition to reducing information to make it more memorable and understandable, people also elaborate on these memories as they reconstruct them. In some cases, this elaboration happens when people are struggling to remember something . When the information cannot be recalled, the brain sometimes fills in the missing data with whatever seems to fit.

Interacting With the World

Cognition involves not only the things that go on inside our heads but also how these thoughts and mental processes influence our actions. Our attention to the world around us, memories of past events, understanding of language, judgments about how the world works, and abilities to solve problems all contribute to how we behave and interact with our surrounding environment.

Tips for Improving Cognitive Skills

Cognitive processes are influenced by a range of factors, including genetics and experiences. While you cannot change your genes or age, there are things that you can do to protect and maximize your cognitive abilities:

• Stay healthy . Lifestyle factors such as eating a nutritious diet and getting regular exercise can have a positive effect on cognitive functioning.  
• Think critically . Question your assumptions and ask questions about your thoughts, beliefs, and conclusions.
• Stay curious and keep learning . A great way to flex your cognitive abilities is to keep challenging yourself to learn more about the world.
• Skip multitasking . While it might seem like doing several things at once would help you get done faster, research has shown it actually decreases both productivity and work quality.

In psychology, the term 'cognitive' refers to all of the different mental events involved in thinking, learning, and comprehending. Cognitive processes such as learning, attention, perception, and memory are important parts of the human experience. Understanding how they function can provide insight into normal human thought and behavior and how different cognitive conditions might create problems and impairments. 

Thinking is an important component, but cognition also encompasses unconscious and perceptual processes as well. In addition to thinking, cognition involves language, attention, learning, memory, and perception.

People utilize cognitive skills to think, learn, recall, and reason. Five important cognitive skills include short-term memory, logic, processing speed, attention, and spatial recognition.

American Psychological Association. Cognition .

Ezebuilo HC. Descartes, Leibniz and Spinoza: A brief survey of rationalism . J App Philos . 2020;18(6):95-118. doi:10.13140/RG.2.2.19692.39043

Sgarbi M.  The Aristotelian Tradition and the Rise of British Empiricism: Logic and Epistemology in the British Isles (1570–1689) .

Lachman R, Lachman J L, Butterfield EC.  Cognitive Psychology and Information Processing: An Introduction .

Neisser U.  Cognitive Psychology: Classic edition .

Murman D. The impact of age on cognition . Semin Hear . 2015;36(3):111-121. doi:10.1055/s-0035-1555115

Li S, Weinstein G, Zare H, et al. The genetics of circulating BDNF: Towards understanding the role of BDNF in brain structure and function in middle and old ages . Brain Commun . 2020;2(2):fcaa176. doi:10.1093/braincomms/fcaa176

Weinsten Y. How long is short-term memory: Shorter than you might think . Duke Undergraduate Education.

Leding J, Antonio L. Need for cognition and discrepancy detection in the misinformation effect . J Cognitive Psychol . 2019;31(4):409-415. doi:10.1080/20445911.2019.1626400

Scheiter K, Schubert C, Schuler A. Self-regulated learning from illustrated text: Eye movement modelling to support use and regulation of cognitive processes during learning from multimedia . Brit J Educ Psychol . 2017;88(1):80-94. doi:10.1111/bjep.12175

Toppi J, Astolfi L, Risetti M, et al. Different topological properties of EEG-derived networks describe working memory phases as revealed by graph theoretical analysis . Front Hum Neurosci . 2018;11:637. doi:10.3389/fnhum.2017.00637

Mather G. Foundations of sensation and perception .

Sousa D.  How the brain learns .

Houben S, Otgaar H, Roelofs J, Merckelbach H. EMDR and false memories: A response to Lee, de Jongh, and Hase (2019) . Clin Psycholog Sci . 2019;7(3):405-6. doi:10.1177/2167702619830392

Schwarzer R. Self-efficacy: Thought control of action .

Imaoka M, Nakao H, Nakamura M, et al. Effect of multicomponent exercise and nutrition support on the cognitive function of older adults: A randomized controlled trial . Clin Interv Aging . 2019;14:2145-53. doi:10.2147/CIA.S229034

Petroutsatou K, Sifiniadis A. Exploring the consequences of human multitasking in industrial automation projects: A tool to mitigate impacts - Part II . Organiz Techn Manage Construct . 2018;10(1):1770-1777. doi:10.2478/otmcj-2016-0031

Mullis CE, Hatfield RC. The effects of multitasking on auditors' judgment quality . Contemp Account Res . 2017;35(1):314-333. doi:10.1111/1911-3846.12392

Revlin R. Cognition: Theory and Practice .

By Kendra Cherry, MSEd Kendra Cherry, MS, is a psychosocial rehabilitation specialist, psychology educator, and author of the "Everything Psychology Book."

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What is Systems Thinking? | Working, Benefits and Limitations

Systems thinking in management is an approach that views an organization as a complex and interconnected whole rather than a collection of isolated parts. This perspective emphasizes the understanding of relationships, interactions, and patterns within the organization and between the organization and its external environment.

With this article, we will understand the working, characteristics, pros and cons, right time for system thinking, why to choose system thinking, and utilisation of system thinking tools.

What is Systems Thinking?

Systems Thinking represents a problem-solving approach that recognizes issues within the context of a broader, dynamic system . It focuses on comprehending and valuing the connections, relationships, interactions, and interdependencies among the elements constituting a system, which collectively influence its observable behavior. This holistic perspective acknowledges the entirety of the system and how its components intertwine to produce the resultant outcomes.

Key Takeaways: Systems Thinking focuses on understanding interconnectedness, relationships, interactions, and interdependencies within dynamic systems. Systems Thinking has found applications in diverse fields, including health systems, demonstrating its efficacy in navigating complexities and understanding interventions’ impacts. It involves defining systems, recognizing interconnections, using tools and models, adopting a holistic perspective, and supporting collaboration among stakeholders. Key characteristics of systems thinking include a shift to a holistic view, attention toward relationships, mapping relationships and patterns, qualitative analysis, and a focus on processes.

Table of Content

History of Systems Thinking

How does systems thinking work , characteristics of system thinking, why choose systems thinking, when is the right time for systems thinking, where to begin with systems thinking, benefits and limitations of systems thinking, how to utilize systems thinking tools, frequently asked questions on systems thinking – faqs.

1. Origins and Development: Systems Thinking in management traces its roots back to the 1920s , drawing inspiration from various disciplines such as biology and engineering . It emerged as a response to the realization that certain aspects of complex phenomena could not be adequately explored through traditional scientific analysis alone.

2. Milestones: A significant milestone occurred in 1956 when Professor Jay Forrester established the Systems Dynamic Group at MIT’s Sloan School of Management . Forrester’s pioneering work introduced computer simulation and innovative tools like causal loop diagrams, behavior over time graphs, and management flight simulators. These tools enabled analysts to delve into system behavior, offering insights and predictions.

3. Popularity and Expansion: In the 1980s and 1990s , Peter Senge played a pivotal role in popularizing systems thinking , particularly in the realm of organizational learning. Senge identified essential systems archetypes such as the Limits to Growth and Shifting the Burden patterns , further cementing the significance of systems thinking in addressing organizational challenges.

4. Applications in Health Systems: More recently, systems thinking has found applications in complex domains like health systems. Since 2009, the Alliance for Health Policy and Systems Research has advocated for its adoption. Initiatives like Systems Thinking for Health Systems Strengthening have demonstrated the efficacy of systems thinking in navigating the complexities of health systems and comprehending the broad-ranging impacts of interventions.

• Definition and Boundaries: Systems Thinking involves defining the system under study and its boundaries, outlining how it interacts with its broader environment.
• Interconnections and Feedback Loops: It requires recognizing the interconnections and feedback loops within the system and understanding how changes in one part can impact other parts through reinforcing or balancing processes.
• Dynamic Complexity: Systems Thinking focuses on dynamic complexity, focusing on the relationships between elements rather than just the details about those elements.
• Tools and Models: To facilitate understanding, systems thinking employs various tools and models such as causal loop diagrams, behavior over time graphs , and simulation models.
• Big Picture Perspective: It focuses on stepping back to see the system as a whole, examining how its parts interact, rather than fixating on individual components.
• Holistic Approach: Systems Thinking adopts a holistic perspective, considering the system within its broader context and acknowledging its influence on and from other systems.
• Collaboration and Shared Understanding: Finally, it enhances collaboration and shared understanding among diverse stakeholders, permitting them to develop a collective comprehension of the system and work together towards common objectives.

1. Perspective Shift to Holistic View: Systems thinking includes shifting from examining individual parts to perceiving the system as a unified entity with integrated properties. It focuses on grasping the systemic properties emerging from patterns and interactions that are lost when dissecting the system into isolated elements.

2. Emphasis on Relationships: Prioritizing relationships over objects, systems thinking acknowledges the significance of networks and organizational patterns within the system. It highlights the importance of understanding relationships and organizational patterns rather than solely focusing on physical components.

3. Mapping Relationships and Patterns: This approach involves mapping relationships and studying behavioral patterns within the system. Qualitative analysis plays a pivotal role in identifying recurring configurations and patterns like networks and cycles, which are fundamental to systems science.

4. Shift to Qualitative Analysis : Systems thinking marks a shift from quantitative to qualitative analysis, particularly evident in complexity theory. It focuses on analyzing visual patterns and qualitative aspects of relationships, departing from traditional quantitative approaches.

5. Focus on Processes: Systems Thinking prioritizes processes over structures, viewing structures as manifestations of underlying processes within the system. Recognizing the dynamism of living systems underscores the continuous flow of matter and the interconnectedness of structure and process.

1. Grasping Interconnectedness: Systems Thinking offers a lens to comprehend how different system components interact and impact each other, providing a holistic understanding of the entire system.

2. Uncovering Root Causes: Through systems thinking, individuals delve beneath surface-level issues to detect root causes, allowing them to tackle problems at their core rather than merely treating symptoms.

3. Avoiding Oversimplification: Systems Thinking guards against oversimplifying problems, ensuring that solutions acknowledge the broader context and interconnectedness of elements within the system.

4. Tackling Complex Problems: This approach proves invaluable in addressing complex socio-technical systems and wicked problems, which ignore traditional cause-and-effect approaches due to their intricate nature.

5. Facilitating Effective Solutions: Systems Thinking enhances the development of more effective and sustainable solutions by recognizing everything as part of a system, comprehending relationships, and understanding system dynamics.

• Complex Problem Solving: Systems Thinking proves invaluable when tackling complex issues that stress numerous interconnected factors, demanding a holistic grasp of the entire system.
• Understanding Interconnected Systems: In scenarios where problems involve interconnected systems or processes that mutually influence one another, systems thinking aids in detecting tough relationships and feedback loops shaping overall outcomes.
• Delving into Root Causes: By employing systems thinking, individuals can delve beyond surface-level symptoms to pinpoint the root causes of problems. This method enables a thorough exploration of underlying systemic issues for more effective solutions.
• Enhancing Strategic Planning: During strategic planning endeavors, systems thinking plays a pivotal role in contemplating the broader ramifications of decisions and actions on the entire system. This ensures alignment with organizational goals and objectives for sustained success.
• Promoting Continuous Improvement: Systems Thinking is instrumental in fostering a culture of continuous improvement. Encouraging the evaluation and optimization of interconnected system components paves the way for enhanced performance and outcomes over time.

To start applying Systems Thinking effectively, it’s pivotal to steer clear of the blame game, a common pitfall in team discussions. Instead, direct attention to overlooked aspects of the issue, igniting the group’s curiosity about the problem at hand. Furthermore, employing the iceberg framework can reveal the complete narrative. Encourage the group to dissect the problem from three dimensions: events, patterns, and structure . Lastly, ensure diverse perspectives are incorporated to avoid assuming shared knowledge or viewpoints. Engage individuals from various departments or functional areas during problem investigation to ensure comprehensive representation and garner acceptance for proposed solutions among those responsible for implementation.

1. Holistic Perspective: Systems Thinking permits leaders and managers to view the entire system and how its parts connect . This prevents narrow-minded thinking and oversimplifying complex situations. It enables a deeper understanding of the system’s dynamics and how each component influences the whole.

2. Enhancing Learning and Adaptation: It encourages questioning assumptions, testing ideas, and learning from both failures and successes. This helps organizations adjust to new situations and predict future changes. Continuous learning and adaptation become ingrained in the organizational culture , leading to resilience and agility.

3. Improved Problem-Solving: Understanding the relationships and various cause-and-effect chains within a system makes it simpler to solve complicated problems. It empowers problem-solvers to address root causes rather than just symptoms, leading to more sustainable solutions.

4. Better Decision-Making : Systems Thinking offers a structured approach to making better decisions. It detects points where change can be most effective while keeping goals in mind. This enables decision-makers to anticipate unintended consequences and make informed choices.

5. Enhanced Communication and Collaboration: By providing a common language and holistic approach, systems thinking promotes better communication and collaboration among team members and stakeholders . It enhances a shared understanding of complex issues and encourages diverse perspectives, leading to more innovative solutions.

Limitations

1. Cognitive Complexity: Systems Thinking demands a high level of cognitive complexity and mental flexibility to navigate the uncertainties, paradoxes, and trade-offs inherent in complex systems. This means being able to grasp the interconnectedness of various elements and their effects on the system as a whole.

2. Counterintuitive Nature: It can challenge conventional wisdom, norms, and habits, which might make it challenging to implement in practical situations. Systems Thinking often requires thinking beyond the obvious and being open to perspectives that may initially seem contradictory.

3. Difficulty in Visualization: Understanding the interconnections and feedback loops within a complex system can be difficult, especially when dealing with large-scale systems. Visualizing how different components interact and influence each other can pose a significant challenge to effective systems thinking.

4. Time and Resource Constraints: Effectively applying systems thinking requires significant time, resources, and organizational commitment, which may not always be readily available. This can limit the adoption and implementation of systems thinking approaches within a firm, particularly in fast-paced or resource-constrained environments.

5. Potential for Oversimplification: While systems thinking aims to avoid oversimplification, there’s a risk of reducing complex systems to overly simplistic models or frameworks. This can result in an incomplete or inaccurate understanding of the system, leading to ineffective decision-making and problem-solving.

1. Understand the Tools: Become familiar with distinct systems thinking tools, including causal loop diagrams, behavior over time graphs, and system archetypes . Each tool serves a specific purpose in analyzing system dynamics, helping you uncover relationships and patterns.

2. Select the Right Tool: Choose the appropriate tool based on the problem or system you’re analyzing. Different tools are tailored to address specific aspects of system behavior and relationships. By selecting the right tool, you can focus on the key factors influencing the system’s behavior.

3. Apply the Tools in Combination: Combine different systems thinking tools to gain deeper insights into system dynamics. These tools complement each other and can be integrated to provide a comprehensive understanding of complex systems. By using multiple tools, you can explore various perspectives and uncover hidden interactions.

4. Visualize System Relationships: Use graphical function diagrams, structure-behavior pairs, and policy structure diagrams to visualize and clarify relationships between variables within the system. These visualizations help you understand nonlinear dynamics and decision-making processes, making it easier to identify feedback loops and leverage points.

5. Utilize Computer-Based Tools: Take advantage of computer models, management flight simulators, and learning laboratories to translate system relationships into mathematical equations. These tools allow you to run simulations and conduct interactive training sessions to explore system dynamics and support decision-making processes. 

Understanding systems thinking involves recognizing issues within the context of broader dynamic systems and valuing connections, relationships, interactions, and interdependencies among system elements. Its application in various domains, including health systems, demonstrates its effectiveness in navigating complexities and understanding interventions’ impacts. Utilizing systems tools involves understanding, selecting, combining, visualizing system relationships, and utilizing computer-based tools. It provides a structured approach to comprehending complex systems and fosters better communication and collaboration.

What is the fundamental concept of systems thinking?

The essence of systems thinking revolves around several vital themes: interconnectedness, feedback loops, synthesis, emergence, causality, and systems mapping.

Who employs systems thinking?

Systems thinking is utilized across various disciplines, including management, computer science, and ecology, owing to its long-standing history. More recently, it has found application in Health Policy and Systems Research (HPSR).

How does systems thinking benefit leaders?

By embracing systems thinking, leaders can delve deeper into complex issues, anticipate unintended consequences, and coordinate actions more effectively within their organizations.

How does systems thinking address problem-solving?

Systems thinking proves hard in problem-solving by enabling the prediction of potential outcomes resulting from changes. It also aids in breaking down silos, considering diverse viewpoints, and maintaining focus on the overarching objectives

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Explained: Importance of critical thinking, problem-solving skills in curriculum

F uture careers are no longer about domain expertise or technical skills. Rather, critical thinking and problem-solving skills in employees are on the wish list of every big organization today. Even curriculums and pedagogies across the globe and within India are now requiring skilled workers who are able to think critically and are analytical.

The reason for this shift in perspective is very simple.

These skills provide a staunch foundation for comprehensive learning that extends beyond books or the four walls of the classroom. In a nutshell, critical thinking and problem-solving skills are a part of '21st Century Skills' that can help unlock valuable learning for life.

Over the years, the education system has been moving away from the system of rote and other conventional teaching and learning parameters.

They are aligning their curriculums to the changing scenario which is becoming more tech-driven and demands a fusion of critical skills, life skills, values, and domain expertise. There's no set formula for success.

Rather, there's a defined need for humans to be more creative, innovative, adaptive, agile, risk-taking, and have a problem-solving mindset.

In today's scenario, critical thinking and problem-solving skills have become more important because they open the human mind to multiple possibilities, solutions, and a mindset that is interdisciplinary in nature.

Therefore, many schools and educational institutions are deploying AI and immersive learning experiences via gaming, and AR-VR technologies to give a more realistic and hands-on learning experience to their students that hone these abilities and help them overcome any doubt or fear.

ADVANTAGES OF CRITICAL THINKING AND PROBLEM-SOLVING IN CURRICULUM

Ability to relate to the real world:  Instead of theoretical knowledge, critical thinking, and problem-solving skills encourage students to look at their immediate and extended environment through a spirit of questioning, curiosity, and learning. When the curriculum presents students with real-world problems, the learning is immense.

Confidence, agility & collaboration : Critical thinking and problem-solving skills boost self-belief and confidence as students examine, re-examine, and sometimes fail or succeed while attempting to do something.

They are able to understand where they may have gone wrong, attempt new approaches, ask their peers for feedback and even seek their opinion, work together as a team, and learn to face any challenge by responding to it.

Willingness to try new things: When problem-solving skills and critical thinking are encouraged by teachers, they set a robust foundation for young learners to experiment, think out of the box, and be more innovative and creative besides looking for new ways to upskill.

It's important to understand that merely introducing these skills into the curriculum is not enough. Schools and educational institutions must have upskilling workshops and conduct special training for teachers so as to ensure that they are skilled and familiarized with new teaching and learning techniques and new-age concepts that can be used in the classrooms via assignments and projects.

Critical thinking and problem-solving skills are two of the most sought-after skills. Hence, schools should emphasise the upskilling of students as a part of the academic curriculum.

The article is authored by Dr Tassos Anastasiades, Principal- IB, Genesis Global School, Noida. 

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What Is the Format of Human Thought?

Thinking in words, pictures, both, or neither..

Posted May 28, 2024 | Reviewed by Monica Vilhauer

• The format of human thought (visual, linguistic, conceptual) is the subject of debate.
• The ability to use visual imagery and/or linguistic imagery comes in a wide variety of strengths.
• Most of us use imagery, an internal voice, or both when we’re thinking. But not everyone does.

What is a thought? What does a thought feel like? Is it an image, a sound, or both? When you think, are you talking to yourself or remembering something that happened, like pulling out a photograph to examine? Or do you have an inner voice , talking to you about what is going on or what you remember?

I recently discovered that a member of my extended family does not have a visual imagination . If I asked him to imagine his backyard, or dancing with his wife at their wedding, he tells me that he can’t do it. He does not have a visual image that he can pull back up and examine. This inability to picture things in his mind’s eye is called aphantasia . The name comes from the Greek phantasia meaning appearance or image and the prefix “ a ” from the Greek for without .

First described by Sir Francis Galton in 1880, the ability to imagine with visual imagery apparently exists on a spectrum, from people who can describe vivid, colorful, and detailed images in their “mind’s eye” to people who say they simply don’t experience images when they try to imagine something that has happened in their lives. Aphantasia isn’t considered a medical or psychological condition or disability. It's just another example of the variety of inner experiences human beings can have. Galton himself concludes that perhaps being able to “see” clear mental images might make thinking abstractly more difficult, and that those who don’t see inner images might use other sensory modalities in their thinking. He says: “chiefly I believe connected with the motor sense, that men who declare themselves entirely deficient in the power of seeing mental pictures can nevertheless give life-like descriptions of what they have seen, and can otherwise express themselves as if they were gifted with a vivid visual imagination.’ (Page 304).

If you asked my family member “did you dance with your wife at your wedding” he would tell you truthfully that he did (there are photographs to attest to the accuracy of his memory ). But he gets no image of doing so. However, he says if I asked him to sketch the layout of the reception hall, or the design of their wedding cake, he would have no trouble doing so.

Anendoaphasia

There is another difference in the ability to imagine an event that has been described in the literature. According to Nedergaard and Lupyan (2024) “ anendophasia ” refers to the lack of an inner voice or inner speech in one’s “mind’s ear.” The name comes from several Greek roots; “ an ” meaning “ the absence of ”, “ endo ” meaning “ internal or from within ourselves ” and “ phasia ” referring to “ language or speech .”

Many people report hearing an inner voice, often their own voice, inside their head when they think. In fact, it is so common that it has earned several names: “verbal thinking, inner speaking, covert self-talk, internal monologue, and internal dialogue” with equally numerous cognitive functions assigned to it, including self-regulation of both thinking and behavior and the development of language skills (Alderson-Day and Fernyhough, 2015, pg. 931).

Nedergaard and Lupyan were interested in the cognitive and behavioral consequences of the absence of an inner voice. They asked their participants to complete the Internal Representations Questionnaire or IRQ (Roebuck and Lupyan, 2020) which assesses auditory, visual and orthographic imagery. After separating their participants into those who report high and low levels of an inner voice, Nedergaard and Lupyan assessed performance on four different behavioral tasks. These four tasks were: (1) a test of verbal working memory, where participants were asked to recall the five words they had just seen, in the order of presentation, (2) a measure of rhyming ability, where subjects were asked whether two words rhymed or not, (3) task-switching where participants had to switch from adding to subtracting 3 to a series of numbers presented to them, and (4) a task that required participants to determine if two briefly presented images were the same or different. Performance on all four of these measures were theoretically expected to differ as a function of inner speech.

Participants with more inner speech recalled more words correctly in the verbal memory task, as predicted. They were also faster and more accurate in performance of the rhyming task compared to those with less inner speech. However, the two groups did not differ in the task requiring task-switching, even when the switch was cued within the task, and they did not differ in either speed or accuracy in performance of the same/different task.

When participants were asked about how they approached solving each task, there were few if any statistical differences in the use of “talking out loud” as a strategy to solve the task. Participants who did not report inner speech were just as likely to use talking out loud as a strategy as were the “high” inner speech participants.

So, do we know what form thoughts take yet? Well, yes and no. Some people who seem to lack an inner voice and visual imagery report that they think “conceptually,” using what Hurlburt and Akhter (2008) called “unsymbolized thinking.” Exactly what unsymbolized thinking is like is difficult to describe, and as a result, difficult to study. But Nedergaard and Lupyan speculate that it may “correspond to a genuinely different form of experience in which people entertain more abstract conceptual representations that are less accessible to people with higher levels of inner speech and imagery” (page 15).

Most of us use imagery, an internal voice, or both when we’re thinking. But don’t make the apparently common mistake of assuming that everyone does.

Alderson-Day, B., & Fernyhough, C. (2015). Inner speech: Development, cognitive functions, phenomenology, and neurobiology. Psychological Bulletin , 141 (5), 931–965

Galton, F. (1880) Statistics of mental imagery, Mind: A Quarterly Review of Psychology and Philosophy, 19 , 301-318, doi: 10.1093/mind/os-V.19.301

Hurlburt R.T., and Akhter, S.A. (2008). Unsymbolized thinking. Consciousness and Cognition, 17 , 1364–1374.

Nedergaard, J.S.K., and Lupyan, G. (2024). Not everybody has an inner voice: behavioral consequences of Anendophasia. Psychological Science , Advance Online publication, doi: 10.1177/09567976241243004

Barbara Blatchley, Ph.D., is a professor of psychology and neuroscience at Agnes Scott College in Georgia. She researches sensory system development and perceptual processing.

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Dewey, J. (1933). How We Think: A Restatement of the Relation of Reflective Thinking to the Educative Process. Boston, MA: D.C. Heath & Co Publishers.

has been cited by the following article:

TITLE: Best Practice for Teaching and Learning Strategies to Facilitate Student Reflection in Pre-Registration Health Professional Education: An Integrative Review

KEYWORDS: Reflection , Reflective Practice , Frameworks , Higher Education , Health Professional Education

JOURNAL NAME: Creative Education , Vol.6 No.4 , March 24, 2015

ABSTRACT: There is a growing expectation from registering authorities and the public for health professionals to enter their respective professions armed with the necessary skills, attitudes and behaviours to be reflective practitioners. However, there is limited and inconsistent evidence of the effectiveness of pedagogic strategies used for teaching reflective practice in health practitioner courses. We therefore conducted an integrative literature review of recent original studies (2004-2014) to gain an understanding of current initiatives for teaching reflective practice. A key finding from the review is the shift from the reliance on written reflective activities to more dialogic and social based reflection. Studies that use reflective dialogue suggest that facilitated dialogue with peers and clinical educators is the most effective approach to foster deeper reflection, critical thinking and clinical reasoning. Also the consensus evident from the review is that for reflection to be meaningful it needs to be intentionally connected to clinical programs. Although we find compelling evidence of the usefulness of embedding reflective learning strategies in health curricula, repeated reference to a lack of adequate training to prepare health educators to teach reflective practice suggests that there is an urgent need for research into how this can be achieved.

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