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Sorry, there was a problem., presentation advantage: how to inform and persuade any audience audible audiobook – unabridged.

The average attention span of an adult is eight seconds - eight seconds! That is tough news for a presenter. It means you may have a room full of people, but their minds are elsewhere. You're competing with a slew of activities demanding their attention - email, texts, Facebook, YouTube, chats, and apps, in addition to thoughts about their next meetings and projects that are behind schedule. How do you get a message across in a world like that?

The inability to powerfully inform and persuade amid an unprecedented number of distractions is one of the greatest hidden and pervasive costs of the 21st-century workplace. Learn to connect with your audience, and you'll stop having unproductive meetings and wasted time.

In Presentation Advantage , FranklinCovey outlines its "Connect Model", the mental model that allows you to connect with the message, yourself, and the audience during any presentation by:

  • Structuring relevant and purpose-driven messages
  • Understanding how our brains best synthesize and remember key information
  • Using visuals such as PowerPoint to inspire instead of torture your audience
  • Aligning your message, body language, and tone of voice for a powerful delivery

Whether to one person or 100, effective presenting is today's top business skill, and the experts at FranklinCovey help you master it. With the Presentation Advantage , you can deliver dynamic, compelling, and truly effective presentations every time.

  • Listening Length 3 hours and 41 minutes
  • Author Kory Kogon, see all
  • Narrator Sean Pratt, see all
  • Audible release date September 23, 2015
  • Language English
  • Publisher Gildan Media, LLC
  • ASIN B015QHSPBW
  • Version Unabridged
  • Program Type Audiobook
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Presentation Advantage: How to Inform and Persuade Any Audience

The average attention span of an adult is eight seconds?eight seconds! That is tough news for a presenter. It means you may have a room full of people, but their minds are elsewhere. You’re competing with a slew of activities demanding their attention?email, texts, Facebook, YouTube, chats, and apps, in addition to thoughts about their next meeting and projects that are behind schedule. How do you get a message across in a world like that? The inability to powerfully inform and persuade amid an unprecedented number of distractions is one of the greatest hidden and pervasive costs of the twenty-first-century workplace. Learn to connect with your audience, and you’ll stop having unproductive meetings and wasted time. In Presentation Advantage, FranklinCovey outlines its ?Connect Model,” the mental model that allows you to connect with the message, yourself, and the audience during any presentation by: Structuring relevant and purpose-driven messages Understanding how our brains best synthesize and remember key information Using visuals such as PowerPoint to inspire instead of torture your audience Aligning your message, body language, and tone of voice for a powerful delivery Whether to one person or one hundred, effective presenting is today’s top business skill, and the experts at FranklinCovey help you master it. With the Presentation Advantage, you can deliver dynamic, compelling, and truly effective presentations every time.

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Presentation advantage®, powerfully inform and persuade one person or one hundred..

Wasted time, unproductive meetings, and lost opportunities occur due to poor presentations. The lack of powerful methods to inform and persuade is one of the greatest hidden and pervasive costs of the 21st-century workplace.

The Presentation Advantage course helps participants consistently deliver highly successful presentations. They learn the skills and the latest neuroscience to better inform, influence, and persuade others in today’s knowledge-based world.

Creating a purposeful shift in knowledge or behavior through successful presentations equips people, teams, and organizations with the competitive edge.

Course Details

As a result of the Presentation Advantage course, participants will be able to:

  • Define presentation success.
  • Understand the paradigm of “Connect.”
  • See that paradigm plus process equals presentation success.
  • “Connect” with in-person and virtual audiences successfully.
  • Identify the clear purpose to be achieved with their message.
  • Create a memorable introduction and conclusion.
  • Develop key points to support the purpose.
  • Use visuals to increase attention to and retention of the message.
  • Design effective presenter notes and prompts.
  • Master the components of the “first and ongoing impression.”
  • Deliver visuals effectively.
  • Manage good and bad stress.
  • Handle questions and group dynamics.
  • Take the pre- and post- benchmarks.
  • Master skills through the 5-Week Quickstart process.

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Presentation Advantage: How to Inform and Persuade Any Audience

  • Breck England, Julie Schmidt, Kory Kogon
  • Perseus Books, L.L.C.

presentation advantage book

In this Book

  • Introduction
  • The Foundation—It's All about Connecting
  • Develop a Powerful Message
  • Design Impactful Visuals
  • Deliver with Excellence

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Presentation Advantage

How to inform and persuade any audience, publisher description.

The average attention span of an adult is eight seconds—eight seconds! That is tough news for a presenter. It means you may have a room full of people, but their minds are elsewhere. You're competing with a slew of activities demanding their attention—email, texts, Facebook, YouTube, chats, and apps, in addition to thoughts about their next meeting and projects that are behind schedule. How do you get a message across in a world like that? The inability to powerfully inform and persuade amid an unprecedented number of distractions is one of the greatest hidden and pervasive costs of the twenty-first-century workplace. Learn to connect with your audience, and you'll stop having unproductive meetings and wasted time. In Presentation Advantage , FranklinCovey outlines its "Connect Model," the mental model that allows you to connect with the message, yourself, and the audience during any presentation by: Structuring relevant and purpose-driven messages Understanding how our brains best synthesize and remember key information Using visuals such as PowerPoint to inspire instead of torture your audience Aligning your message, body language, and tone of voice for a powerful delivery Whether to one person or one hundred, effective presenting is today's top business skill, and the experts at FranklinCovey help you master it. With the Presentation Advantage , you can deliver dynamic, compelling, and truly effective presentations every time.

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Presentation Advantage: How to Inform and Persuade Any Audience Paperback – 1 October 2015

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  • Print length 208 pages
  • Language English
  • Publisher BenBella Books
  • Publication date 1 October 2015
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  • ASIN ‏ : ‎ 1941631215
  • Publisher ‏ : ‎ BenBella Books; Latest edition (1 October 2015)
  • Language ‏ : ‎ English
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  • ISBN-10 ‏ : ‎ 9781941631218
  • ISBN-13 ‏ : ‎ 978-1941631218
  • Item Weight ‏ : ‎ 238 g
  • Dimensions ‏ : ‎ 14.12 x 1.6 x 20.96 cm
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A Quick Guide to the MoSCoW Method Technique

January 12, 2022 - 10 min read

Maria Waida

The MoSCoW method is a prioritization technique used by project and campaign managers to work smarter not harder. In this quick guide, we’ll explain exactly what the MoSCoW method is, how it works, and provide some examples you can use to inform your own analysis. Keep reading to better understand the various categories within the MoSCoW method, as well as an alternative prioritization tool for project managers.

What is the MoSCow method?

The MoSCoW method is a technique used by organizations to communicate the importance and priority of the various requirements being met in various projects. This method is also referred to as MoSCoW prioritization and MoSCoW analysis.

The term MoSCoW is an acronym that refers to the first letter of each of the four priority categories. It uses four categories, which are must-have, should-want, could-have, and will not have. While it’s meant to be used at the start of a project when time is on your side, it can also be adapted to work seamlessly for time constraints .

Software developer Dai Clegg originally created the MoScoW method. Since then, many other leading companies have used it to get their team on the same page, properly distribute resources, and achieve project goals. 

How does the MoSCow technique work?

The MoSCoW technique works by allowing teams to include multiple representatives from the organization in their project management discussions. This gives everyone a wider perspective on the organization's operations and where their collective priorities lie. 

Before you begin your MoSCoW method, think about which people can provide valuable context for your team. They can help you identify opportunities and threats, and they can help you make better decisions. Once finalized, the MoSCoW method will also force stakeholders to show evidence before they can submit additional work requests mid-project. 

Critics of MoSCoW often say that it does not include a comprehensive objective scoring system for all initiatives. This is a common mistake that many teams make. A weighted scoring method will more accurately measure the backlog against a set of predefined benefits and costs.

One of the most challenging aspects of the MoSCoW technique is learning which categories their initiatives should go in.  As the manager, you will need to know which of your team's initiatives are “must haves” for their product or which are merely “should haves”. 

You may even need to solicit feedback from a different department in order to get greater perspective on your current project prioritization. For example, a marketing department head may have greater insight into which selling points for your upcoming product launch are resonating more with buyers so that you can work on perfecting those components first. 

Another key idea about how the MoSCoW technique works is that it’s only effective if you follow it. This means that, once an initiative is placed into a category, the entire team needs to stick to that decision. Many beginner MoSCoW teams end up agreeing that an initiative should have been initiated, but they move on to the next step instead because it feels better or more familiar to them. 

Finally, when it comes to making decisions about prioritization, your team will need to have a consistent framework in place before you engage with this technique. A consistent framework for assessing and ranking all initiatives is critical if you want to avoid biases and falling into old patterns. 

Your team’s prioritization strategy helps set expectations across the organization. It lets them know that they have made the right decisions and weigh all the factors that go into making those decisions. Don’t be afraid to make your MoSCoW method results available to the rest of your organization if applicable. 

Understanding MoSCow prioritization categories

Before the MoSCoW analysis can begin, all participants need to agree on which initiatives will be prioritized. It's important to discuss how to resolve disagreements in order to prevent them from holding up progress during this preparation stage. This can help prevent issues from happening in the first place.

Once the framework has been established, it is time to start identifying the appropriate categories for each project. Here are the definitions and explanations of each of the MoSCoW prioritization categories: 

Musts are defined as initiatives that are critical to the success of a project or product. These are usually non-negotiable and can be used to describe specific functionalities or solutions that need to be implemented.

The “must have” category is challenging to define. Before you start, ask yourself if something is truly necessary in this category.

Should have

Although “should have” initiatives are not essential to a product or project, they may add significant value. A “should have” initiative is different from a “must have” initiative, which means it can be scheduled for a future release.

“Could haves” are initiatives that are not necessary to the core of a product. Projects that are placed in the “could have” category are often the first ones to be deprioritized when another project takes longer than expected.

Will not have

The MoSCoW method places several initiatives in a “will not have” category. This method allows you to manage expectations about what will not be included in a release or another timeframe.

Putting initiatives in the “will not have" category can help prevent scope creep . This category shows the team that the project is not a priority at this specific time frame. 

Some initiatives are prioritized in the “will not have” group, while others are likely to happen in the future. Some teams then decide to create a subcategory for these initiatives.

How is the MoSCoW method used in project management?

The concept of MoSCoW allows project managers to prioritize tasks that can be done efficiently even when they have limited time. For example, if the team has a tight budget, it can use MoSCoW to determine which initiatives can be completed within those limitations. 

This is especially useful for managers juggling more than project or leading cross-functional teams. This is because cross-functional teams are sometimes obligated to another company or department’s priorities. While your team is working on a new product release, another project manager may have them on a tight timeline for another client’s goal. 

And, as we all know, things come up throughout the lifespan of a project. Although efficient planning helps teams remain agile, the MoSCoW method can make even the biggest and most unexpected roadblocks more manageable. 

MoSCoW examples

This method can be used for nearly any industry or project type because it has to do more with project decision-making than the subject matter itself. Here are a couple of MoSCoW method examples you can use to get started with your first draft: 

1. National College of Ireland’s website project

In this example from a lecture on the MoSCoW analysis, Professor Eugene O’Loughlin demonstrates how to use this technique when building a website . 

The project goal in this example is to create a platform where users can securely log in and access files. Because of this, the tasks listed under their MoSCoW categories will look different from other standard website creation projects. 

For example, while another project may add “have an eye-catching design” to their should-have section, this particular website has added “password retrieval” because it directly applies to their security-oriented goal. 

Even if this website project could benefit from a great design, the MoSCoW method helps managers and teams laser focus on completing the highest priority activities first. If they have more time later on, they can potentially add a design improvement task to their “could haves” if they determine the ROI is high enough. 

Takeaway: Consider your project holistically when assigning priority. Your goals should be your north star for determining what is or is not truly important, regardless of what conventional wisdom says to do. 

2. Slideteam’s Assessing HR Requirements Template

This is one of the MoSCoW examples that shows how many different types of tasks this technique covers. Here, we see storing employee leave history as a must, leave letter printing a should, notifications for pending leave dates a could, and remote access a won’t. 

In HR, many of their decisions around prioritization will be made by compliance and legal counsel that they must adhere to. Still, it’s important to define these tasks and their MoSCoW label so that employees understand at a glance that it’s less important to set up leave notifications and more important that they update employment histories in their software. 

Takeaway: The MoSCoW method can be used to cover many different aspects of projects including compliance and procedure. 

How to undertake a MoSCoW analysis using Wrike

Wrike is a project management software that allows users to strategize how they prioritize their portfolio of projects as well as the tasks within each individual initiative. Using visual tools such as road maps that show what progress will look like from kickoff to completion, managers can easily see which of their chosen MoSCoW analysis configurations work best for achieving their goals. 

Wrike also allows you to centralize all of your project planning in one central location. You can view potential resource conflicts across projects, individual task progress statuses, and automate tasks from your should or could have categories that you otherwise wouldn’t have time for. 

Ready to get started with the MoSCoW method and Wrike? Sign up for a two-week free trial today. 

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Maria Waida

Maria is a freelance content writer who specializes in blogging and other marketing materials for enterprise software businesses.

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An Introduction to Bullet Journal Project Management

An Introduction to Bullet Journal Project Management

Bullet journals are great tools to destress and organize various aspects of project management. In this guide, we’re diving deep into the pros and cons of using this method to organize projects of all kinds. Keep reading to discover what bullet journal project management is and how this practice can boost productivity to new levels.  What is a bullet journal? A bullet journal is a customized space to organize all of your personal projects and goals. It can also be used to track deadlines and prioritize tasks. Bullet journaling became popular thanks to the book Getting Things Done, which is about a project management technique that uses a bullet journal to manage different projects efficiently. Bullet journals are often used to create daily, weekly, and monthly project plans. They can also be home to your to-do lists, inspiration boards, and project notes. They’re relaxing to create and relatively easy to maintain.  If you have multiple projects to manage, then you may want to use more than one notebook. Or you can swap your physical journal for a professional services management software that has plenty of space for storing digital plans.  Software tools are also easy to customize, make collaboration easier, and help with turning the plan into reality through task creation and assignment tools. With Wrike, data from multiple users will automatically sync so that everyone is on the same page with new updates and responsibilities.  If you do use a physical journal, using loose leaf paper in a binder will allow you to add pages as you go. This is useful for keeping track of all the data in one place instead of switching to additional notebooks when you run out of room.  There are many elegant, decorated bullet journal page layouts out there. Many invest time into making them artistic with drawings, decorative tape, and cut-out images. This isn’t necessary for project management, but it may be a fun activity outside of work.  Bullet journals can use several different layouts. The most common is a two-page spread that includes a month-long calendar on one page and a breakdown of goals for that period on the other. The latter will help you keep track of all the dates and commitments that are important to you as you get closer to starting a new project. The two-page spread makes it easy to see where you'll be working most efficiently in the coming weeks. It's ideal for people who manage multiple projects simultaneously. You can also create a view of the next six months within your bullet journal project management layout. This is called a future log. A future log is a calendar that lets you keep track of important events and dates for long-term projects. How do you use a bullet journal in project planning? Projects are essentially collections of notes and tasks that are linked to a common goal. They can be pulled together in a bullet journal for you to easily see all of the work related to that specific project. To start, you’ll need to list out your goals.  Create a list that includes every project goal you or your team can think of. Sort them in order of importance. Ideally, these smaller project goals will align with your organization’s big-picture goals.  Once you know what you’d like to accomplish, you can begin your bullet journal. Start by breaking down your number one goal into a project action plan. This can span days, weeks, or months. Then, break down your project action plan into individual tasks. Determine what the task is, who will be in charge of getting it done, and when it needs to be completed.  After that, you’re ready to use your bullet journal for project planning.  Step 1: List out your sections Number your pages if they aren’t already. At the beginning of the bullet journal, write the name of the page on the left side and the page number on the right.  Step 2: Add your key You may use symbols and abbreviations throughout your project planning. Put these at the beginning of the journal either after or on the same page as your key. Use color coding to signify which symbols belong to each project if you have more than one.  Step 3: Write out your future log A future log is a list of key dates and tasks that aren’t part of your immediate three-to-six month plans but are important to keep in mind. Add this after your key and leave space for other items as they come up.  Step 4: Create your calendar This can be in the form of a traditional calendar page. Some people like to hand draw them. However, you can also print, cut out, and paste a blank monthly calendar page into your journal too.  Step 5: Track tasks Create sections for monthly, weekly, and daily task lists. You can organize these in a few ways. Some project managers prefer to do it by project or by person. You can also create one massive list with everything you’re personally responsible for so you have it all in one place. Or use a combination of any of these for your various projects.  Make sure to check in with your bullet journal weekly and monthly. Note any upcoming or past deadlines. Adjust your task list and schedule for unexpected issues as needed.  The benefits of using a bullet journal for work Project managers often have a hard time keeping track of their work activities without losing track of anything along the way. This is one of the reasons why the bullet journal is so useful. Not only does it give you a roadmap of your next projects, but it’s also good for daily use.  You can keep track of to-do lists, priorities, and daily reflections. You can also journal about your progress and realign with goals all in the same notebook or tool. You can also rapidly log your thoughts for the day to boost your creativity and clear out emotions that no longer serve the project.  Combine your bullet journal for work with your personal goals. It will be easier to prioritize and accurately schedule tasks when you have your entire life laid out in front of you on paper.  Another benefit of using a bullet journal for work is that you can either DIY a notebook or use a planner you already have. It’s not so much what you use but how you use it.  And bonus: bullet journaling only takes five to 15 minutes a day. Whether it’s reviewing tomorrow’s meetings or crossing off today’s tasks, a bullet journal practice is easy to build into your schedule no matter how busy you are.  The disadvantages of using a bullet journal in project management While bullet journaling project management is great for keeping track of key project details, many project managers need a separate system to manage their meetings and reports.  Having more than one journal or calendar to manage at one time can be confusing. Add more than one project to the mix, and it may be counterproductive to use a traditional pen and paper bullet journal to accomplish your goals.  Another disadvantage of using a bullet journal in project management is your lack of ability to collaborate with others. When writing on paper, you have to either show your team the notebook in person or scan the pages and share them online. Either way, it’s not ideal for large, remote, and/or revolving teams.  The other thing to know about bullet journaling before diving in headfirst is that it can be quite time-consuming. If you do a crafty layout with calligraphy and scrapbooking accessories, then it may even take several days to finish.  And once you do have your plans laid out, they can be hard to change. Rewriting, erasing, and making more space for things that come up are essential for project planning. For that reason, we suggest using an 11 inch by 7 inch grid lined notebook to give yourself extra space.  Also, you can outline headlines and calendars with a pen or marker if you like the look. But stick to pencil for any factual information that is subject to change throughout the lifetime of the project. If you don’t do this now, you may end up having to scrap entire pages and start over later on.  Bullet journal alternatives you should consider Bullet journals are fun, unique, and creative. But there are some projects where they just aren’t the best possible option for managing it all. The project may be too complex or too large for a single notebook. There may even be so many updates needed that a physical notebook doesn’t make sense for your project.  If you’re facing any of these issues, you can try any of the following bullet journal alternatives:  Digital calendar and list app combo Bulletin board, sticky notes, and shared files Project management software Project management software is the top choice for bullet journal alternatives. Not only is it flexible, but it can make project planning more productive.  Wrike is the ultimate platform for customizing your own bullet journal project management processes. With over 30 predefined apps you can use to sync all your project data in one place, it's the most versatile platform for managing complex tasks. As a single source of truth for a project, team, and entire organization, project management software offers more advanced features than a simple notebook can. Instead of writing everything down on a few sheets of paper, Wrike acts like a living document. And unlike other digital organization tools, Wrike is specifically built to optimize project performance and success.  Wrike's tools are designed to work seamlessly with any team. Anyone who has permission to access the project can share files and tasks quickly and easily. Once uploaded, collaborators can visually edit and obtain files.  They’ll also have access to reports and tasks that are simple to understand at a glance without losing the details in the process. This allows all managers to gain visibility across departments and groups. Wrike is the ideal solution for teams that want to grow and operate efficiently with the help of cutting edge technology. For example, Wrike’s Work Intelligence helps you get started with the next generation of work, with AI-powered projects and automation. Wrike also features a streamlined UI that lets you customize its features to work seamlessly with your team. Although bullet journaling allows you to customize your project planning, you’ll be able to get and implement feedback from partners faster with a digital project tool.  Here are some other stand out benefits of using a project management software over a physical or digital bullet journal:  It’s interactive. For example, Wrike offers Gantt charts that lets users visualize their plans and progress. It’s efficient. Kanban boards make it easy to work seamlessly with Agile teams by creating and sharing whenever needed.  It’s faster. Wrike's template library is designed to help you quickly create and manage complex projects. It’s customizable. With custom request forms, you can easily gather details for your intake, assign tasks to the right teams, and dynamically route questions and requests. It’s up to date. Wrike’s calendars are ideal for team members who want to keep up with the latest information. It’s repeatable. Most tasks go through the same steps before they are finished. In a project management solution, you build a path for yours that will automatically assign and notify people when it's ready to begin through Wrike’s Automation Engine.  It’s trackable. With timers, approvals, and visual task assignments, you can manage entire teams while streamlining your work. It’s transparent. Get a 360 view across all of your organizations with custom dashboards. It’s syncable. Wrike's 400+ app integrations make it possible to integrate hundreds of apps into one central hub.  It’s safe. A digital project management software can safeguard your data by enforcing rules and encryption key ownership. Ready to upgrade your project planning methods and tools? Check out Wrike’s two-week free trial for some more goal-achieving features. 

What Is The Pomodoro Technique and How Does it Work?

What Is The Pomodoro Technique and How Does it Work?

Endless tasks and expectations from colleagues and employers can make getting things done hard. There’s always something else to add to your to-do list and, as that list grows, it starts to feel like there’s never enough time to do it all. Productivity hacks can seem gimmicky and semi-helpful at best. But what if there was a time management strategy that could help you tackle your to-do list, meet others’ expectations, and help you feel more productive and balanced?  That’s where the Pomodoro Technique comes in. This popular time management strategy can help you better plan your workload, overcome distractions, and check tasks off your list. And it doesn’t require working overtime or jamming more work into your day. Instead, it encourages frequent breaks in between stints of work. Perhaps one of the best aspects about it is that it’s easy to use.  We’re here to help you make your workdays better and more productive. In this guide, we’re breaking down the Pomodoro method — how to use it, why it works, and its advantages and disadvantages. And don’t worry, we’ll cover what Pomodoro means while we’re at it. Add reading this guide to your list of to-dos for today, and let’s get started.  What is the Pomodoro Technique? The Pomodoro Technique is a productivity or time management method created in the early 1990s by Francesco Cirillo.  A university student at the time, Cirillo struggled to focus and get his assignments done. Feeling overwhelmed, he realized he needed to try a new way of working and held himself accountable for committing to 10 minutes of focused time while studying. As he committed to the challenge, he found a tomato-shaped timer (you guessed it, Pomodoro is “tomato” in Italian), and the Pomodoro Technique was born. Cirillo wrote an entire book about the Pomodoro Technique, but the gist of it is simple. The method encourages short bursts of manageable chunks of work with breaks built in between. With this method, you work for 25-minutes sessions separated by five-minute breaks. After every four or five Pomodoros (think of these as work sessions), you indulge in a more extended break for 15-20 minutes. With a sense of urgency built into it, the method forces you to think through your to-do list and eliminate distractions while progressing on your tasks for a limited amount of time. And you can eliminate distractions knowing that you have breaks built into your day to look forward to. Let’s start by understanding what exactly the word “Pomodoro” means and where it came from. What does Pomodoro mean? Pomodoro quite literally means “tomato” in Italian. But what does a tomato have to do with time management?  Like we mentioned earlier, Cirillo used a tomato-shaped timer to help him manage his focused work time. He later named his famous technique after the tomato-shaped kitchen timer that helped him do his best work.  When we talk about the Pomodoro Technique, a Pomodoro also refers to one 25-minute focused work session. You’ll use a timer to work for one Pomodoro. Get it? Don’t worry — we’ll walk you through the nitty-gritty of how to use the Pomodoro Technique next.  How to use the Pomodoro Technique One of the best parts of the Pomodoro Technique is that it’s super simple to use without any training. Depending on who you ask, these steps may vary slightly. But that’s one of the best parts about the method — you can customize it.  Here’s how Cirillo’s Pomodoro method works: 1. Make a list of the tasks you need to accomplish To make the best use of your Pomodoro sessions, consider starting your day by creating a to-do list and outlining the tasks you need to accomplish. Don’t panic if your list becomes lengthy! Remember, you’re going to split up your work so that it’s more manageable throughout the day. You just need to make a note of what you need to accomplish today.  Tip: When you make a list of your tasks, think about how much time you need to complete each task. For example, one task might take you a full 25-minute Pomodoro. Or you might have three short tasks that you can group during one Pomodoro. Write down how many minutes each task will take. That way, you can pair up tasks that will take less than 25-minutes to complete. Your estimations don’t have to be perfect, but you want to avoid having gaps of time to fill or going past time during your Pomodoro sessions. 2. Set a timer for 25 minutes You don’t have to mimic Cirillo exactly and use a tomato-shaped kitchen timer, but to live the complete Pomodoro Technique experience, give a real timer a try. It doesn’t matter if you use a virtual or physical timer; any will do. Here are a few options to choose from when selecting a Pomodoro Technique timer: Pomodoro tomato timer Online tomato timer Focus Keeper app Pomodoro Timer Lite app The timer you use doesn’t need to be overly cumbersome or have any fancy capabilities, so don’t get caught up in the details. Keep it simple to make it most effective.  3. Focus on your tasks until the timer goes off This is the tricky part. Once you’ve set your timer, you need to work on the task or tasks you’ve chosen for 25 minutes without any interruptions throwing you off track. Combating distractions is no easy feat, and it may take practice to nail this step.  Tip: If possible, alert those around you when you’re using the Pomodoro method. This can help reduce interruptions and external distractions.  If you find yourself with spare time during a Pomodoro and aren’t sure what to focus on, Cirillo recommends taking advantage of the opportunity for overlearning. Use the time to make improvements and tidy up your work, reflect on the tasks you completed, or make a note of what you’ve learned until the timer goes off. Use the 25 minutes as best you can and avoid starting your break early if possible. 4. Enjoy a short break for five minutes You made it! Time is up and you can enjoy a break for five minutes or so. Consider using this time to use the restroom, grab a snack, or fill up your water bottle. Give your eyes a break and try to limit screen time if you can. Get up and stretch your legs or move your body around. Taking care of your well-being will help you stay motivated throughout the remainder of the day. 5. Repeat steps the first four steps Are you getting the hang of it? Rinse and repeat the above steps. After you’ve completed four Pomodoros, skip step four and jump straight to step six. 6. After every four or five Pomodoros, enjoy a more extended break You’ve earned it! Enjoy a longer, restorative break this time. Take 15-20 minutes to rejuvenate yourself. Maybe it’s time for breakfast or lunch. Or perhaps you want to spend a few minutes outside in the sun. Whatever the case may be, use your break wisely and prepare to jump into more Pomodoros after the break. That’s it. The Pomodoro Technique is an easy-to-use system, which means there isn’t much of a learning curve to start using it to your advantage. Does the Pomodoro Technique work? It sounds simple, right? That means you might be asking yourself whether the Pomodoro method truly works or not.  Reviews of the method spread amongst the internet suggest that many have seen success when using the technique. One person found that the Pomodoro Technique was a great solution for monotonous tasks on the to-do list. Knowing that they only needed to work on a task for 25 minutes encouraged them to get started on those dreaded, tedious to-do’s. Another person found success using the Pomodoro Technique and later adapted the method to fit their specific needs. The Pomodoro Technique helped them define a practice of self-discipline to expand on and boost productivity.  But what is it about the Pomodoro Technique that makes it work? Studies suggest that brief mental breaks help keep you focused. Frequent distractions rob us of productivity at work, but the Pomodoro method helps eliminate distractions for more focus in the workplace.  As with any time management strategy, what works best for some may not work well for others. Give the Pomodoro Technique a try and tailor it to your individual needs to ensure it has the most payoff for you.  The advantages and disadvantages of the Pomodoro method As with any time management strategy, the Pomodoro Technique has both benefits and drawbacks to consider before experimenting with it. Let’s take a look at both, starting with the advantages. Advantages of the Pomodoro Technique Break the habit of multitasking  When you follow the Pomodoro Technique, you’ll break the habit of multitasking. While multitasking might seem like a great way to get more done, it’s distracting and actually hinders your productivity. With the Pomodoro method, your goal is to dedicate your focus to any given task at hand — and save the rest of the items on your to-do list for another Pomodoro.  Reduce or prevent feelings of burnout Looking at your neverending to-do list can feel overwhelming and stressful, and working through that list without a strategic plan in place can cause feelings of burnout. The Pomodoro Technique not only encourages frequent breaks but it builds them directly into your schedule for you. You can reduce or prevent stress and burnout by taking full advantage of your breaks when you have them. Reduce procrastination We all procrastinate now and then, but the Pomodoro Technique ignites a sense of urgency in the day, which reduces or eliminates procrastination. There isn’t any time to scroll through your favorite social media platform, grab another snack, stare out the window, or engage in another distraction when you know you only have 25 minutes to complete a task. (Don’t beat yourself up — we’re all guilty of these things!) Disadvantages of the Pomodoro Technique Some tasks take more than 25 minutes  The Pomodoro method is said to be beneficial for tasks like writing, coding, and studying. It also comes in handy when needing to work through some monotonous to-dos like cleaning out your inbox or digging into some administrative items. But some tasks are bound to take more than 25 minutes to complete, which means the Pomodoro Technique may not always work for every type of project or task. If you’re in the middle of a project and are in a solid flow state, you might want to keep working past the 25-minute timer mark, which will interrupt all subsequent Pomodoro scheduling. You know your work styles and productivity best, so you’ll be in charge of making the judgment call on whether you need to work past the timer’s buzz.  Meetings could interfere with your Pomodoro planning  The Pomodoro method sounds particularly beneficial to those who have full control over their schedules. But many career professionals are bound to be interrupted by planned and unexpected meetings. Your meeting schedule could interfere with how you plan your Pomodoros or could interrupt you in the middle of a Pomodoro session.  Every time management strategy comes with advantages and disadvantages, and no method is guaranteed to be one-size-fits-all. Since the Pomodoro method is easy and comes without cost, consider giving it a try to see if it works for you. Remember, you can always tweak it to suit you best.  How to use Wrike to plan your Pomodoros  To set yourself up for success when using the Pomodoro Technique, you’ll want to have a to-do list prepared. A project management tool like Wrike can help you organize your tasks so that you can dive right into your Pomodoros (without wondering what you should start with).  With Wrike, you can: Manage and prioritize your work Use templates to organize and break your projects down into manageable tasks Track your time to understand how you’re spending it Manage workloads with resource management capabilities  You’re on your way to a more productive workday. Start your free trial of Wrike and begin planning your Pomodoros today.

Moore’s Law and the Productivity Problem

Moore’s Law and the Productivity Problem

As the year draws to a close, developing strategies for how to be more productive and finish the year off strong is on every team’s mind — regardless of department or industry.  According to a study by California-based management platform Redbooth, the month of the year that we are at our most productive is October, followed by November, then September. The fall provides a feeling of a new start for many businesses, with the desire for shiny new productivity tools and aids bringing us back to our school days. But, while a new pencil case or a multi-colored pen can work wonders, today’s organizations are looking to much more sophisticated tools to boost their productivity. Note-taking apps, instant messaging platforms, virtual to-do lists, calendar tools — our desktops are overflowing with software designed to make us our most productive selves. But, with so many conflicting apps clouding our vision, it can often be difficult to get anything done at all.  So, why are we so inclined to constantly invest in new technology, believing it will exponentially increase our productivity levels? This concept is commonly referred to as Moore’s Law, and it’s important to understand it if you’re concerned about your team’s or your own productivity levels. What is Moore’s Law? Let’s start off with a simple enough question: what is Moore’s Law? The origins of Moore’s Law lie in IT and computer hardware. It is the principle that the speed and efficiency of a computer can be expected to double every two years, while the cost decreases by half. Moore’s Law is named after Gordon E. Moore, the co-founder of Intel, who made this observation of exponential growth in 1965.  You will have no doubt experienced Moore’s Law for yourself over the last decade, as the need to purchase a new phone or laptop normally begins to creep up every two years or so. While the technical capabilities of your gadget will have grown hugely, the price largely remains standard. We then begin to fall into a cycle of purchasing new technology as a habit, stretching our view to include phones, computers, exercise aids, entertainment systems, and, yes, productivity tools. Moore’s Law and endless productivity tools Of course, Moore’s Law has huge benefits for the technologically-driven society that we live in. The standards of the technology that we rely on can even be linked to Moore’s Law. The overarching idea of Moore’s Law — that speed, efficiency, and cost-effectiveness of technology is constantly evolving at a rapid pace — could apply to productivity tools and solutions. The need to update and reinvest in the ever-growing ecosystem of productivity tools and software every few years sees many teams losing themselves to too many apps.  In 2015, the average number of cloud applications per company was 73. In 2020, that number had increased to 163. So much so, that 56% of IT executives are now reporting having to use manual spreadsheets to keep track of all their SaaS apps — defeating their productivity goals before they’ve even started. This concept is commonly known as ‘SaaS sprawl,’ a term that refers to the dilemma of an organization’s tech stack being so expansive that it becomes unmanageable and causes visibility problems across departments. $40 billion is estimated to be spent on unused software each year, and the number of apps we are downloading continues to rise.  Many teams believe themselves to be more productive than ever, when really, spending so much time flicking between apps, tools, and software stifles creativity and raises burnout to an all-time high. How your team can effectively invest in productivity If your organization has fallen foul to overindulgence in productivity tools and gadgets, don’t worry. There are plenty of ways to empower your teams and teach them how to be more productive without overwhelming themselves with dozens of productivity platforms.  Consider toxic productivity The concept of toxic productivity relates to an unattainable desire for increased productivity, at the expense of other priorities, such as family or health. Toxic productivity is a real issue for many teams, especially if both our personal and work devices are overrun with technology that is constantly drawing us back to working mode. Consider whether your team could benefit from a digital detox of work-related technology, and set boundaries for after-hours work communication. Turn your attention to other methods of increasing productivity There are plenty of ways to increase productivity and wellbeing at work that have nothing to do with technology. For example, has your organization invested in a flexible work structure, allowing employees to choose where they work best? Could your business go the extra mile and trial a four-day workweek? Could your employee recognition programs use some extra love? These are all areas to consider when brainstorming how to be more productive across the board. Making the most of all-in-one technology like Wrike Of course, technology will always be a cornerstone of a successful business, and continuing to use productivity tools in some way at work is non-negotiable. But which tools should you invest in? What are the most important features of work management software that can actually increase productivity by up to 40%? Workflow automation: With Wrike’s custom request forms and automated task assignment, your team will never miss important tasks and details because of a cluttered workspace. App integration: Using so many apps can be tiresome and inefficient, with details and updates often being missed by team members. Wrike’s work management includes over 400 app integrations, so the constant context switching can stop. Single source of truth: Trawling through emails and messaging apps to find important documents and updates is time-consuming and frustrating for teams. Keeping everything organized in one centralized hub, where users can comment, edit, and give feedback, is a life-saver for teams who wish to be more productive. Collaborative features: Whether your team works in-office, remotely, or under a hybrid model, breakdowns in communication are one of the most common challenges to successful projects. Wrike’s collaborative features, including @mentions, real-time editing, and email and chat app integrations means that your team all have the same view, no matter where they are. Want to know more about how Wrike can boost your team’s productivity? Try out a free two-week trial today.

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ASSOCIATION OF THE UNITED STATES ARMY

Voice for the army - support for the soldier, paper: cyber warfare, ai optimize army’s edge.

Soldier standing in field

The Army should integrate cyber warfare, artificial intelligence and autonomous systems to maintain the information advantage, according to the author of a new paper published by the Association of the U.S. Army.

“Information is the raison d’être for command and control, situational understanding, decision-making and nearly all action across the warfighting functions,” retired Lt. Col. Amos Fox writes. “Bold steps are required for the Army to maximize its potential in the information dimension. It must carefully examine how to reorganize its forces, rewrite its concepts and doctrines, and reimagine the battlefield.”

In “Information Advantage: Using Cyber Warfare and HMI to Seize the Initiative,” Fox argues that data and information should be “reimagined” for future battlefields. Fox is a fellow with Arizona State University’s Future Security Initiative. He also works as an independent defense and security studies analyst, hosts the “Revolution in Military Affairs” podcast and serves as an editorial board member for the Journal of Military Studies.

Fox cites the Army’s definition of information advantage as “when a force holds the initiative in terms of situational understanding, decision-making and relevant actor behavior.”

Cyber and information advantage will be the focus of an upcoming AUSA Hot Topic. The daylong event on July 2 will take place at AUSA headquarters in Arlington, Virginia, and feature leaders and experts from the Army, the State Department and industry.

There will be a series of presentations and discussions on the Army’s approach to gain and maintain information advantage and man, train and equip its information forces.

For more information or to register, click here .

In his paper, Fox writes that the Army should develop “data and tempo forces,” which would operate in the same space as the XVIII Airborne Corps’ data warfare company and the service’s multidomain task forces.

"Data and tempo forces should be organized to collect information pertaining to the enemy and the operating environment, transmit false pictures of reality to the adversary, influence the enemy toward opportune dispositions with offensive fires, cyber and other battlefield shaping technology and manipulate the tempo of an opponent’s operations,” Fox writes.

Incorporating information into warfighting also will transform “the close fight,” he writes.

“At a distance, military commanders have time and space to sift through information and move accordingly,’” Fox writes. “AI-driven systems in this space assist in collecting and analyzing battlefield data and in generating recommendations. The goal … is to create separation on the battlefield, providing room for better informed reaction rather than having to operate in close combat.”

Harnessing the power of information will allow the Army to outpace its adversaries in future conflicts, Fox writes.

“The information and the information dimension is no longer the status quo realm of information and information operations,” he writes. “By viewing information through the lens of data and tempo pathways, Army forces can proactively account for how to obtain information advantage and situational information dominance. Consequently, Army forces can eliminate a hostile force from the battlefield before it is capable or ready to put its own forces in the field.”

Read the paper here .

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MoSCoW Prioritization

What is moscow prioritization.

MoSCoW prioritization, also known as the MoSCoW method or MoSCoW analysis, is a popular prioritization technique for managing requirements. 

  The acronym MoSCoW represents four categories of initiatives: must-have, should-have, could-have, and won’t-have, or will not have right now. Some companies also use the “W” in MoSCoW to mean “wish.”

What is the History of the MoSCoW Method?

Software development expert Dai Clegg created the MoSCoW method while working at Oracle. He designed the framework to help his team prioritize tasks during development work on product releases.

You can find a detailed account of using MoSCoW prioritization in the Dynamic System Development Method (DSDM) handbook . But because MoSCoW can prioritize tasks within any time-boxed project, teams have adapted the method for a broad range of uses.

How Does MoSCoW Prioritization Work?

Before running a MoSCoW analysis, a few things need to happen. First, key stakeholders and the product team need to get aligned on objectives and prioritization factors. Then, all participants must agree on which initiatives to prioritize.

At this point, your team should also discuss how they will settle any disagreements in prioritization. If you can establish how to resolve disputes before they come up, you can help prevent those disagreements from holding up progress.

Finally, you’ll also want to reach a consensus on what percentage of resources you’d like to allocate to each category.

With the groundwork complete, you may begin determining which category is most appropriate for each initiative. But, first, let’s further break down each category in the MoSCoW method.

Start prioritizing your roadmap

Moscow prioritization categories.

Moscow

1. Must-have initiatives

As the name suggests, this category consists of initiatives that are “musts” for your team. They represent non-negotiable needs for the project, product, or release in question. For example, if you’re releasing a healthcare application, a must-have initiative may be security functionalities that help maintain compliance.

The “must-have” category requires the team to complete a mandatory task. If you’re unsure about whether something belongs in this category, ask yourself the following.

moscow-initiatives

If the product won’t work without an initiative, or the release becomes useless without it, the initiative is most likely a “must-have.”

2. Should-have initiatives

Should-have initiatives are just a step below must-haves. They are essential to the product, project, or release, but they are not vital. If left out, the product or project still functions. However, the initiatives may add significant value.

“Should-have” initiatives are different from “must-have” initiatives in that they can get scheduled for a future release without impacting the current one. For example, performance improvements, minor bug fixes, or new functionality may be “should-have” initiatives. Without them, the product still works.

3. Could-have initiatives

Another way of describing “could-have” initiatives is nice-to-haves. “Could-have” initiatives are not necessary to the core function of the product. However, compared with “should-have” initiatives, they have a much smaller impact on the outcome if left out.

So, initiatives placed in the “could-have” category are often the first to be deprioritized if a project in the “should-have” or “must-have” category ends up larger than expected.

4. Will not have (this time)

One benefit of the MoSCoW method is that it places several initiatives in the “will-not-have” category. The category can manage expectations about what the team will not include in a specific release (or another timeframe you’re prioritizing).

Placing initiatives in the “will-not-have” category is one way to help prevent scope creep . If initiatives are in this category, the team knows they are not a priority for this specific time frame. 

Some initiatives in the “will-not-have” group will be prioritized in the future, while others are not likely to happen. Some teams decide to differentiate between those by creating a subcategory within this group.

How Can Development Teams Use MoSCoW?

  Although Dai Clegg developed the approach to help prioritize tasks around his team’s limited time, the MoSCoW method also works when a development team faces limitations other than time. For example: 

Prioritize based on budgetary constraints.

What if a development team’s limiting factor is not a deadline but a tight budget imposed by the company? Working with the product managers, the team can use MoSCoW first to decide on the initiatives that represent must-haves and the should-haves. Then, using the development department’s budget as the guide, the team can figure out which items they can complete. 

Prioritize based on the team’s skillsets.

A cross-functional product team might also find itself constrained by the experience and expertise of its developers. If the product roadmap calls for functionality the team does not have the skills to build, this limiting factor will play into scoring those items in their MoSCoW analysis.

Prioritize based on competing needs at the company.

Cross-functional teams can also find themselves constrained by other company priorities. The team wants to make progress on a new product release, but the executive staff has created tight deadlines for further releases in the same timeframe. In this case, the team can use MoSCoW to determine which aspects of their desired release represent must-haves and temporarily backlog everything else.

What Are the Drawbacks of MoSCoW Prioritization?

  Although many product and development teams have prioritized MoSCoW, the approach has potential pitfalls. Here are a few examples.

1. An inconsistent scoring process can lead to tasks placed in the wrong categories.

  One common criticism against MoSCoW is that it does not include an objective methodology for ranking initiatives against each other. Your team will need to bring this methodology to your analysis. The MoSCoW approach works only to ensure that your team applies a consistent scoring system for all initiatives.

Pro tip: One proven method is weighted scoring, where your team measures each initiative on your backlog against a standard set of cost and benefit criteria. You can use the weighted scoring approach in ProductPlan’s roadmap app .

2. Not including all relevant stakeholders can lead to items placed in the wrong categories.

To know which of your team’s initiatives represent must-haves for your product and which are merely should-haves, you will need as much context as possible.

For example, you might need someone from your sales team to let you know how important (or unimportant) prospective buyers view a proposed new feature.

One pitfall of the MoSCoW method is that you could make poor decisions about where to slot each initiative unless your team receives input from all relevant stakeholders. 

3. Team bias for (or against) initiatives can undermine MoSCoW’s effectiveness.

Because MoSCoW does not include an objective scoring method, your team members can fall victim to their own opinions about certain initiatives. 

One risk of using MoSCoW prioritization is that a team can mistakenly think MoSCoW itself represents an objective way of measuring the items on their list. They discuss an initiative, agree that it is a “should have,” and move on to the next.

But your team will also need an objective and consistent framework for ranking all initiatives. That is the only way to minimize your team’s biases in favor of items or against them.

When Do You Use the MoSCoW Method for Prioritization?

MoSCoW prioritization is effective for teams that want to include representatives from the whole organization in their process. You can capture a broader perspective by involving participants from various functional departments.

Another reason you may want to use MoSCoW prioritization is it allows your team to determine how much effort goes into each category. Therefore, you can ensure you’re delivering a good variety of initiatives in each release.

What Are Best Practices for Using MoSCoW Prioritization?

If you’re considering giving MoSCoW prioritization a try, here are a few steps to keep in mind. Incorporating these into your process will help your team gain more value from the MoSCoW method.

1. Choose an objective ranking or scoring system.

Remember, MoSCoW helps your team group items into the appropriate buckets—from must-have items down to your longer-term wish list. But MoSCoW itself doesn’t help you determine which item belongs in which category.

You will need a separate ranking methodology. You can choose from many, such as:

  • Weighted scoring
  • Value vs. complexity
  • Buy-a-feature
  • Opportunity scoring

For help finding the best scoring methodology for your team, check out ProductPlan’s article: 7 strategies to choose the best features for your product .

2. Seek input from all key stakeholders.

To make sure you’re placing each initiative into the right bucket—must-have, should-have, could-have, or won’t-have—your team needs context. 

At the beginning of your MoSCoW method, your team should consider which stakeholders can provide valuable context and insights. Sales? Customer success? The executive staff? Product managers in another area of your business? Include them in your initiative scoring process if you think they can help you see opportunities or threats your team might miss. 

3. Share your MoSCoW process across your organization.

MoSCoW gives your team a tangible way to show your organization prioritizing initiatives for your products or projects. 

The method can help you build company-wide consensus for your work, or at least help you show stakeholders why you made the decisions you did.

Communicating your team’s prioritization strategy also helps you set expectations across the business. When they see your methodology for choosing one initiative over another, stakeholders in other departments will understand that your team has thought through and weighed all decisions you’ve made. 

If any stakeholders have an issue with one of your decisions, they will understand that they can’t simply complain—they’ll need to present you with evidence to alter your course of action.  

Related Terms

2×2 prioritization matrix / Eisenhower matrix / DACI decision-making framework / ICE scoring model / RICE scoring model

Prioritizing your roadmap using our guide

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'More than a pretty picture book' looks at Door Peninsula's overlooked people, places

The author and photographer wants to show parts of the peninsula that people might miss. a wine-and-cheese presentation will be held june 26..

FISH CREEK - Yes, Kevin O'Donnell's new book about the Peninsula contains lots of photographs of people and places in and around Door County. More than 140 photos, in fact.

But the subjects of the photos in "Behind the Door: Profiles of a Peninsula" aren't the typical subjects one expects to find in a Door County photo book.

Plus, they're not set just in Door County but across the entire Peninsula, meaning there's a little bit of representation for Kewaunee and far northern Brown counties.

And they're accompanied by 29 essays O'Donnell wrote that are matched with the photos.

Which is what O'Donnell aimed for when he started working on the book seven years ago.

"Behind the Door" was self-published by O'Donnell's Glenham Publishing on May 21, and people can check out the result of his large-format, 184-page effort at the official launch of the book Wednesday, June 26 at Write On, Door County, with signed copies for sale, wine and cheese, selected photos on display and readings by O'Donnell.

The Door County resident worked as an engineer in the pharmaceutical industry until retiring in 2018; a book he wrote for the industry won an international Book of the Year award and continues to be used by schools and as a guidebook to vaccine management. His photographs have been featured in publications including Wisconsin’s Great Waterways calendars and the Door County GO Guide, and he had a solo exhibit of 45 of his photos, mostly from Door County, in a Chicago gallery.

His 37 years in the pharma industry led to extensive international travel and kindled his interest in the traditions, cultures and history of the places he visited. That's what he said he's trying to capture for the Peninsula in the photos and essays of his new book.

To do so, O'Donnell said he strived to find people and places off the beaten path – "get off (State) 42 and 57 and travel the byways," he said – that reflected those cultures and histories. As he wrote in the preface to the book, "I mined the obscure rather than the obvious in order to suggest and share with visitors, and others, that there is more to the peninsula than bearded goats on a sod roof, weekend festivals, and fish boils."

He also pointed out that "the peninsula" geographically doesn't start when one gets north of Sturgeon Bay but instead includes portions of Kewaunee and Brown counties, so he wanted to have those areas represented in the book to giver readers a fuller picture of "the peninsula." For example, he feels Southern Door County is especially underrepresented when people talk about the region and its role in local culture and history.

"It's more substantial than just a picture book," O'Donnell said in an interview with the Advocate. "I wanted to create something that, one, was more than just a pretty picture book, and two, was about the entire Peninsula, not just Door County. My intention was to create a book about the Peninsula with regards to the things that maybe most visitors, and even some residents, don't see."

O'Donnell said he started the project with a list of subject ideas, but those sometimes changed organically as he learned more about his originally planned subjects or learned more about various people and places on the Peninsula.

"When I went into this project, I had the idea for it to to be more about people," O'Donnell said, "the five- and six-generation year-rounders with the family farms, the commercial fishermen."

Then, several places and things came into consideration as well. For example, O'Donnell said he happened to look up one day when in the Sturgeon Bay post office and saw a large, 4-by-14-foot mural on the wall above the entrance to the office. He stared at it for a while, and when the postal worker behind the counter asked if he needed anything, he asked her if she knew anything about the painting. Which she didn't.

Turns out the mural is titled “Fruits of Sturgeon Bay," painted in 1940 by Milwaukee-based artist Santos Zingale for one of President Franklin Roosevelt's New Deal programs to hire modern artists to create art for public spaces. Zingale was a well-known social realism painter in the day, so the mural is a noteworthy work of art, and O'Donnell highlighted it in his book.

"There've been folks who've lived in Door County for years but have never seen that painting," O"Donnell said.

It's people, places and things like that, that O'Donnell said he's trying to spotlight. The people, places and things that make the Peninsula what it really is,

"This book, I hope, captures with great affection," he wrote in the preface, "a glimpse into the work we embrace, the winters we endure, the nights we marvel, the environment we steward, the traditions we value, the history we cherish, the stories we tell, and the lives we live behind the Door."

The wine-and-cheese reception and launch for Kevin O’Donnell’s "Behind the Door: Profiles of a Peninsula" takes place from 4 to 6 p.m. June 26 at Write On, Door County, 4210 Juddville Road, Fish Creek. O’Donnell will talk about the making of the book and read excerpts from his essays, and photos from the book will be on display. Autographed limited-edition presentation copies of the book and standard editions will be available for sale, with a portion of the proceeds supporting Write On programs.

O'Donnell also will sign copies of the book from 10 a.m. to noon July 6, at Novel Bay Booksellers, 44 N. Third Ave., Sturgeon Bay, one of a handful of Door County shops that are carrying the book.

The book can be ordered from O'Donnell's website, kevinodonnell.photography . It also is available at Novel Bay Booksellers in Sturgeon Bay; The Belgian Delight Restaurant & Gifts, Brussels; Door County Maritime Museum, Sturgeon Bay, and its Cana Island Lighthouse Museum in Baileys Harbor and Death’s Door Museum in Gills Rock; Kick Ash Coffee, Ellison Bay; O’Meara’s Irish House, Fish Creek; The Ridges Sanctuary, Baileys Harbor; and Yardstick Books, Algoma.

C ontact Christopher Clough at 920-562-8900 or  [email protected].

MORE: A dispute between Egg Harbor and a popular restaurant has just been settled by the Wisconsin Supreme Court

MORE: Door County tourism translates to a record $620 million economic impact in 2023, report says

FOR MORE DOOR COUNTY NEWS:  Check out our website

We’re fighting to restore access to 500,000+ books in court this week. Join us!

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Sliding Mode Control: Mathematical Tools, Design and Applications

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  • Vadim I. Utkin 10  

Part of the book series: Lecture Notes in Mathematics ((LNMCIME,volume 1932))

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The sliding mode control approach is recognized as one of the efficient tools to design robust controllers for complex high-order nonlinear dynamic plant operating under uncertainty conditions. The research in this area were initiated in the former Soviet Union about 40 years ago, and then the sliding mode control methodology has been receiving much more attention from the international control community within the last two decades.

The major advantage of sliding mode is low sensitivity to plant parameter variations and disturbances which eliminates the necessity of exact modeling. Sliding mode control enables the decoupling of the overall system motion into independent partial components of lower dimension and, as a result, reduces the complexity of feedback design. Sliding mode control implies that control actions are discontinuous state functions which may easily be implemented by conventional power converters with “on-off” as the only admissible operation mode. Due to these properties the intensity of the research at many scientific centers of industry and universities is maintained at high level, and sliding mode control has been proved to be applicable to a wide range of problems in robotics, electric drives and generators, process control, vehicle and motion control.

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On the Sliding Control

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A Practical Approach to Adaptive Sliding Mode Control

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Constrained Sliding-Mode Control: A Survey

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V. Utkin, J. Guldner, and J. Shi, Sliding Mode Control in Electro-Mechanical Systems, Taylor&Francis, 1999. Books (in English)

Books (in English)

V. Utkin, Sliding Modes and their Applications in Variable Structure Systems, Mir Publ., Moscow (Translation of the book published by Nauka, Moscow, 1974 in Russian), 1978 [This book presents the first results on MIMO sliding mode control systems].

U. Itkis, Control Systems of Variable Structure, Wiley, New York, 1976 [This book deals with SISO control systems in canonical form].

A. Filippov, Differential Equations with Discontinuous Right-Hand Sides, Klu-ver, 1988 [Mathematical aspects of discontinuous dynamic systems are studied in this book].

Deterministic Non-Linear Control, A.S. Zinober, Ed., Peter Peregrinus Limited, UK, 1990 [The book is written by the author team and covers different control methods, including sliding mode control for non-linear dynamic plants operating under uncertainty conditions].

Variable Structure Control for Robotics and Aerospace Application, K-K.D. Young, Ed., Elsevier Science Publishers B.V., Amsterdam, 1993 [Applications of sliding mode control for electric drives, pulse-with modulators, manipulator, flexible mechanical structures, magnetic suspension, flight dynamics are studied in the book].

Variable Structure and Lyapunov Control, A.S. Zinober, Ed., Springer Verlag, London, 1993 [The book is prepared based on the results of VSS’ 1992 workshop held in Sheffield, UK].

V. Utkin, Sliding Modes in Control and Optimization, Springer Verlag, Berlin, 1992 [The book includes mathematical, design and application aspects of sliding mode control].

Variable Structure Systems, Sliding Mode and Nonlinear Control, K.D. Young and U. Ozguner (Eds), Springer Verlag, 1999 [The book is prepared based on the results of VSS’1998 workshop held in Longboat Key, Florida, USA].

C. Edwards and S. Spurgeon, Sliding Mode Control: Theory and Applications, Taylor and Francis, London, 1999 [The conventional theory is presented along with new methods of control and observation and new application areas].

V. Utkin, J. Guldner, and J. Shi, Sliding Mode Control in Electro-Mechanical Systems, Taylor and Francis, London, 1999 [Theoretical design methods are presented in the context of applications for control of electric drives, alternators, vehicle motion, manipulators and mobile robots].

J.-J.E. Slotine and W. Li, Applied Nonlinear Control, Prentice Hall Englewood Cliffs, New Jersey, 1991 [Text book with a chapter on sliding mode control].

V. Utkin. Sliding Mode Control, Section 6.43.21.14, Chap. 6.43 “Control, Robotics and Automation”, Encyclopedia, EOLSS Publisher Co Ltd, 2003 [Survey of Sliding Mode Control Analysis and Design Methods].

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Utkin, V.I. (2008). Sliding Mode Control: Mathematical Tools, Design and Applications. In: Nistri, P., Stefani, G. (eds) Nonlinear and Optimal Control Theory. Lecture Notes in Mathematics, vol 1932. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-77653-6_5

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2. Pay terminals for cell phone, internet, and utilities payments

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You won’t find yourself without a cell phone signal in Moscow. The most crowded places – stores, underground pedestrian crossings, restaurants, pharmacies, the metro – all have round-the-clock pay terminals. “You just have to punch in your phone number, enter the amount of money you want, and your account is refilled. It also works for your internet account. It’s simple and convenient,” says Croatian programmer Ivan Vuckovic.

You don’t have to go to the bank to pay for utilities, either. The same pay terminals take payments for all possible accounts, taxes, and even speeding ticket fines. It is much more complicated in Europe. “In Croatia, for example, to pay your phone balance you have to buy a special card with a code at a kiosk, and you later have to enter that code into your phone. Naturally, the kiosk isn’t open 24 hours,” Vuckovic complains.

3. Vkontakte vs Facebook

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Russian social network VKontakte is particularly popular among foreigners who speak Russian. The network contains a huge number of audio and video files in Russian [though most of these are illegal – RBTH]. Mexican Alejandro Ordonez is a developer of modern Russian-Mexican economic and cultural relations, so for him VKontakte is not only a way to virtually hang out with friends, but also a place where he can watch Russian films, TV shows, and series, as well as listen to music and study Russian online on professors’ profiles. “Even when I’m not in Russia, I don’t forget Russian,” Alejandro said. Foreigners who use Facebook have remarked that the Russian social network has many advantages; for example, it has none of the adverts that accompany the newsfeeds of Facebook users.

4. Text message alerts from the bank

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Some Russians have ATM cards at Russian banks and are given the option of setting up bank alerts via text message. “In Croatia, that means that the client will get one text message a day about the state of his personal account,” says Vuckovic. In Moscow, clients get a text message about any operation made with their bank card. This means that they always know how much money they have in their account. It is also an effective way to combat fraud, because the client can contact the bank immediately after receiving a text message about a fraudulent removal of money from his card.

5. Yandex.Traffic

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All foreigners are afraid of traffic jams in Moscow, but few are aware of an online service that shows the current state of the roads in real time. This app is so detailed that you can see if there is a traffic jam on even the tiniest street. “At first it was scary to see the completely red Yandex map, which means that there are traffic jams everywhere in the city. But then I understood that this only happens during rush hour. The app really helps me move around Moscow and find the time to move,” said Australian Michael Alexander, who has fallen in love with Russia after three months in Moscow.

6. Medication without a prescription

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The majority of medications can be purchased in Russia without a prescription. Antibiotics, hormonal medications, potent antihistamines, and statins can all be bought without having to visit a doctor first. Foreigners consider this a major plus because they can avoid wasting time and money on visiting the doctor. However, we can’t call this an accomplishment, per se, because the number of people engaging in self-medication is increasing with each year. By trying to save money, they are often at risk of seriously harming themselves.

7. Marshrutki

presentation advantage book

Areas with large concentrations of people are serviced not only by trolleybuses, trams, and buses, but also by marshrutki , something like a minibus. On the outside a marshrutka looks like a minibus, but as a rule it doubles as public transport. It is relatively cheap to ride a marshrutka , and you will typically arrive at your destination much faster than by using other forms of public transport. The only drawback that foreigners have noticed is the poor noise insulation, which makes it so that you have to practically scream at the driver to say where you want to go. “The first time I got scared when my girlfriend suddenly screamed in the marshrutka . It was so embarrassing, but later I got used to it and now I scream myself,” says Enrique Alvarez.

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Screen Rant

Butcher & blackbird's movie adaptation can't shy away from 1 crucial aspect of the book.

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Butcher & Blackbird's Underrated Romance Trope Gives It An Advantage Over Leather & Lark

Horror director mike flanagan explains why he no longer does bleak endings after hill house, oculus & more, kevin costner's yellowstone replacement chances look dead after $100 million gamble backfires.

  • Butcher & Blackbird 's movie adaptation must retain the book's intense sex scenes to maintain its unique appeal and showcase the main couple's dynamic.
  • The film's sex scenes highlight the shift in Sloane and Rowen's relationship from competition to harmony, emphasizing their vulnerability and connection.
  • Adapting tamer versions of these scenes could make Sloane and Rowen seem like any other romantic couple, potentially losing the story's distinctiveness.

Butcher & Blackbird 's upcoming movie adaptation needs to not shy away from one aspect of the book that made it so popular. Brynne Weaver announced that the first book in The Ruinious Love trilogy's film adaptation was in development on her Instagram in June 2024, including a fake movie poster in the post. The film is set to be directed by Chris McKay, who directed The Lego Batman Movie, The Tomorrow War, and Renfield. Butcher & Blackbird 's combination of wit and gore not only made it one of BookTok's most popular books

Butcher & Blackbird could translate well to the screen, as it will hold a unique place in both the comedy and horror spheres. That being said, like most romance books on the platform, it also has several sex scenes woven into its narrative. Butcher & Blackbird's movie adaptation, then, would need to keep those pivotal scenes in order to adapt the story properly.

Butcher and Blackbird Cover featuring the word

The use of one romance trope that is often underrated in Butcher & Blackbird gives it one key advantage over its sequel, Leather & Lark.

The Butcher And Blackbird Movie Needs To Keep The Intense Sex Scenes

Butcher & blackbird's intimate scenes are part of the story's appeal.

Butcher and Blackbird Cover featuring the word "Blackbird," a couple kissing, and pink weapons

Butcher & Blackbird 's movie needs to keep the book's intense sex scenes within it as they help tell this singular story. Sex scenes, especially in R-rated films, are usually quite limited. They can often be more focused on shock value than narrative importance , making them feel incongruous with the rest of the story. Butcher & Blackbird' s scenes, though shocking, are focused on Sloane and Rowen's shift from friends to lovers. By adapting them faithfully, the film would not only keep a part of the series' appeal to audiences, but also highlight the romance between the movie's leads.

At the time of writing, the Butcher & Blackbird movie does not have a release date.

Butcher And Blackbird's Sex Scenes Highlight The Main Couple's Dynamic

Sloane and rowen's dynamic goes from struggle to harmony.

Leather and Lark Cover Butcher and Blackbird

The sex scenes in Butcher & Blackbird highlight the important shift in the main couple's dynamic, as they go from a constant struggle to harmony. Sloane and Rowen's dynamic throughout the book is playfully competitive as the two compete in their yearly game of murder. However, during their first few times, that dynamic shifts, with the two being more vulnerable as they give into their connection. This shift leads them to be more open with their affections, an example being Rowen naming his new restaurant Butcher and Blackbird to show Sloane his love for her.

If the film were to adapt tamer versions of these scenes, those aspects could get erased, making Sloane and Rowen more like any other romantic couple.

This pivot from competition to harmony highlights both the couple's individual personalities and their unique bond , as both of them have few other people they can be that vulnerable with. If the film were to adapt tamer versions of the scenes, those aspects could get erased, making Sloane and Rowen more like any other romantic couple. As a result, Butcher & Blackbird could lose what makes it such a stand-out story: that these two found love in the darkness rather than in spite of it.

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