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About Ivey Business School

Ivey Business School at Western University, is Canada’s leading provider of real-world, case-based business education.

Drawing on extensive research and business experience, Ivey faculty provide the best classroom experience, equipping students, through Case-Method Learning, with the skills and capabilities they need to tackle today's leadership challenges. Beyond the classroom, Ivey students gain a global perspective on business issues, through international study trips, exchanges and practicums.

The Richard Ivey School of Business at The University of Western Ontario has been using the case method since 1922 to teach practical management skills to undergraduate, graduate and executive students. Ivey’s case studies are written by academics and are concise, interactive, dynamic, and participant-driven teaching tools designed to guide students through real-world examples of business issues. Students learn to analyse information, develop rational alternatives, make decisions, recommend implementation tactics in time-sensitive situations, and communicate and defend their findings, just as they would as practicing managers.

About the collection

Ivey Publishing is the leader in providing business case studies with a global perspective. With over 8,000 products in our collection, Ivey Publishing adds 200 classroom-tested case studies each year. Virtually all cases have teaching notes. Clear, concise, and current, Ivey cases are lauded by the academic community as meeting the rigorous demands of management education by responding to the ever changing needs of business and society.

Translations of Ivey cases

Over 2,000 Ivey cases have been translated into French, German, Japanese, Korean, Portuguese, Russian, Simplified Chinese, Spanish and Traditional Chinese. Translated cases help promote the use of the case method in other countries. Ivey often authorizes the translation of specified cases by reputable educational institutions. Due to the legalities involved in protecting copyright and to protect the quality of the case collection, all cases must be translated with the specific approval of Ivey Publishing, Richard Ivey School of Business Foundation. For additional information about how you can translate Ivey case studies into a language of your choice, please contact the Ivey Publishing office.

Ivey also offer a number of free cases.  Browse here

Ivey Business Journal

Ivey Business Journal (IBJ) is a resource for business professionals and students, read in more than 150 countries by an audience primarily comprised of C-suite executives, corporate directors, managers and academics.

Launched as The Quarterly Review of Commerce in 1933, IBJ was created to 'serve as a source of excellent reading material for the alert business executive.' IBJ's mandate today remains the same. With a focus on improving the practice of management, IBJ contributes to Ivey’s mission by publishing exclusive executive interviews along with a mix of feature articles and IBJ Insights written by a global cadre of business professionals and thought leaders.

Collection contact

For any queries related to the Ivey case collection, please contact Ivey Publishing:

t  +1 519 661 3208 or 800 649 6355 (in North America) e   [email protected]   w   www.iveypublishing.ca

Browse the Ivey collection Browse prize-winning cases Browse IBJ articles

Available from The Case Centre

The entire Ivey collection of over 8,000 cases, and their accompanying instructor materials, software and videos, is available from The Case Centre.

Ivey cases are also available as part of our  discounted pricing scheme for members in developing countries . 

Also available are over 450 articles from Ivey Business Journal .

See what's available

There are restrictions on the distribution of some items. To see any restrictions login to our site (or register if you've not already done so) and use our online search to find the item you're interested in. Any restrictions will be shown alongside the product.

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These websites offer free access to business case studies.  please note that you may need to create an account to access the cases first..

  • The Case Centre As part of The Case Centre’s commitment to promoting the case method and supporting case teachers, we offer a growing range of free cases produced by a number of prominent schools and organisations across the globe.
  • Copenhagen Business School Case Studies (Case Centre) Copenhagen Business School’s (CBS) collection of free cases is part of its commitment to the Principles of Responsible Management Education (PRME). CBS is a signatory and lead contributor to PRME. All the cases focus on aspects of responsible management, including social responsibility, anti-corruption and sustainability.
  • Eforce Case Studies (Case Centre) This free case collection includes 18 innovative teaching cases on technology entrepreneurship. The cases all have accompanying teaching notes and many have media support items, details of which are displayed in product search.
  • Highlighted Cases and Case Studies: Daniels Fund Ethics Initiative Online library of "simple, straightforward business cases focused on principle-based ethics" from the University of New Mexico.
  • ICMA Free case studies from ICMA, the leading association of local government professionals dedicated to creating and sustaining thriving communities. Public administration.
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  • The Laura Arrillaga-Andreessen Foundation (LAAF.org) Case Studies LAAF.org aims to be the leader in programs and resources at the intersection of women, giving and leadership.
  • LearningEdge at MIT Sloan The teaching business case studies available on LearningEdge, which fall under the headings of entrepreneurship, leadership/ethics, operations management, strategy, sustainability, and system dynamics, are narratives that facilitate class discussion about a particular business or management issue.
  • oikos International Cases oikos Case Writing Competition encourages the writing of high-quality cases on sustainability topics that can stimulate innovative teaching and learning experiences. The program aims at giving students the possibility to approach their faculty to start embedding sustainability into curricula through the use of case studies.
  • Open Case Studies Project by the University of British Columbia The Open Case Studies project at UBC brings together faculty and students from different disciplines to write, edit, and learn with case studies that are free and open.
  • Society of Human Resources Management The following case studies are available for HR faculty and instructors to use in HR classrooms at universities, as expressed in the Terms of Use for Faculty. Teaching notes are often included with each. While our current intent is to make the materials available without charge, we will reserve the right to impose some charges should we deem it necessary to support this program. However, currently, these resources are available free of charge to all.
  • Stanford Graduate School of Business - free cases This listing contains abstracts and ordering information for case studies written and published by faculty at Stanford GSB. Click "Narrow your results" and select "Available to download at no charge"
  • World Business Council for Sustainable Development Case Studies WBCSD is a global, CEO-led organization of over 200 leading businesses working together to accelerate the transition to a sustainable world. Click refine your search --> Content Type --> Case Study
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Several case studies are developed by faculty and students with a view to facilitating research teaching and training. Most of these cases are published and distributed through HBP and IVEY. To date, some 296 cases developed by IIMB faculty and students have been distributed through Harvard Business Publishing (HBP), Richard Ivey School of Business (IVEY) and other platforms. The details are given below:

  • IIMB Cases (General)
Case Name Author Year
S. Ramesh Kumar, Venkata Seshagiri Rao, Narayana Trinadh Kotturu 2014
Debolina Dutta, Matthew J. Manimala 2014
Amit Gupa and Amita Joseph 2013
Amit Gupta and Amita Joseph 2013
S Ramesh Kumar and Akshath Kumar 2013
S Ramesh Kumar and Eric Minj 2013
S Ramesh Kumar and Akshath Kumar 2013
S Ramesh Kumar and Eric Minj 2013
S. Ramesh Kumar, S. Venkatesh 2013
S Ramesh Kumar and Nitya Guruvayurappan 2012
S Ramesh Kumar, Nitya Guruvayurappan and Madhuriya Banerjee 2011
S Ramesh Kumar and Shamit Bagchi 2011
Prasad L, G Ramesh and G S Goutham 2010
S Ramesh Kumar and Nitya Guruvayurappan 2010
S Ramesh Kumar and Radhika Vishvas 2010
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Answered By: Katie Hutchison Last Updated: Aug 08, 2016     Views: 16961

Ivey Business School Case Study

Citation elements required and general format:

Author(s). (Year). Title of case study. Ivey ID: number of case study. City, State abbreviation or Country of publication: Publisher.

Reference list citation example – Ivey Business School Case Study

In APA style, every author or editor’s name is inverted (the last name comes first); use only the initials for the first and middle names. Only capitalize the first word of the title, subtitle, and any proper nouns. If the author is unknown, begin with the title.

Two Authors:

Heisz, M., & Leech, L. (2005). Sarbanes-Oxley Act of 2002 - Understanding the requirements and the Canadian response. Ivey ID: 9B05B009. London, Canada: Ivey Publishing.

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Business professor Joe Ivey shares ‘strategy for life’ in final lecture prior to retirement

Kim Chaudoin |  07/02/2024

Joe Ivey lecturing

After years of imparting wisdom and business principles to countless students for nearly two decades, College of Business Professor Joe Ivey took the opportunity to deliver a final lesson to the Lipscomb University community before retiring this spring. 

Ivey delivered his “Last Lecture” to an audience of over 400 faculty, staff, students, alumni, friends and family who came from near and far, with 100 more watching online, who gathered in the George Shinn Center on April 30. Several of his colleagues and former students from the College of Business paid tribute to his contributions prior to Ivey taking the stage for a final lecture. Ivey, who was on medical leave during the spring semester, officially retired from Lipscomb on June 1, leaving behind a legacy of hundreds of former students who carry the lessons he has imparted to them into organizations and communities around the world. 

“By declaring something to be my last, I’m making a claim that I don’t have much more to say. However, I am hopeful that some of the thoughts we discuss today will resonate with deep meaning for some of you and will be, to some degree, timeless,” said Ivey. 

The main focus of Ivey’s speech was a “Strategy for Life,” which reflected his career-long focus on strategic thinking. “At my core, I’m a strategist. In reflecting on my career, I have seen strategy woven throughout it, whether in business, higher ed administration or the classroom,” he said. “Although the practice of strategy can be difficult, the concept is really quite simple. In most contexts, strategy recognizes where you are, where you want to end up, and what steps you need to take to get there.”

“Strategy begins with goals,” he continued. “In my experience, where you want to end up—your goal and the amount of attention you pay to it—is strongly correlated to the longevity of what you want to accomplish.”

The College of Business's Allison Duke, left, senior associate dean, and Bart Liddle, associate professor of management, pay tribute to their colleague Joe Ivey.

The College of Business's Allison Duke, left, senior associate dean, and Bart Liddle, associate professor of management, pay tribute to their colleague Joe Ivey.

Alumna Sydney Ball shares reflections of her former professor.

Alumna Sydney Ball shares reflections of her former professor.

Life’s purpose

In his lecture, Ivey shared his personal journey, his recent health challenges and his life purpose. As he reflected on this, he said he landed on what he believes his life’s purpose to be. 

“My purpose in life is to contribute to the whole-life flourishing of those with whom I interact and to advance the Kingdom of Heaven in my sphere of influence,” he shared.

He examined his life’s purpose statement with the audience, he elaborated on four foundational concepts: contribute, interaction and influence, whole-life flourishing, and the Kingdom of Heaven. As he shared in this excerpt from his lecture:

  • Contribute. We cannot do a complete life alone. The best we can do is to contribute. Some of our contributions will be greater than others. Nonetheless, they will all be partial. The real power of contributing comes from the collective and not the individual.
  • Interaction and influence. Similar to the ideas presented on contributing, we have limited bandwidth to interact and influence. Although there are those with large platforms, research shows that most of us have meaningful interaction and influence with less than 150 people. The key is quality rather than quantity.
  • Whole-life flourishing. Lately, there’s been a great deal said about flourishing. For our purposes, I consider flourishing to be when people are doing well in five broad domains of life: happiness, health, meaning and purpose, character and virtue, and close social relationships. In reality, I’m much more interested in the whole-life concept of flourishing rather than flourishing on just one or two dimensions. To live full lives, we cannot be one-dimensional. A flourishing life demonstrates itself relationally, physically, materially and spiritually. To the degree we have deficits in any of these areas, we have diminished our ability to flourish.
  • The Kingdom of Heaven. The Kingdom of Heaven represents our existence outside of time and place. It includes the current, but it is so much more. Essentially, it is the place for which God originally created us.

“I trust they can help you to live the Kingdom of Heaven today,” he said. “Rather than being prescriptive, I present these ideas to you more as a testimony from my situation so that you’ll have room to apply these thoughts to your specific situation just as I have applied them to mine.”

Joe Ivey lecturing in front of a packed Shinn Center

More than 400 faculty, staff, students, alumni, friends and family gathered for Ivey's last lecture on April 30.

Three lessons

Ivey offered his “pupils” three takeaways to consider that were developed after a great deal of reflection. 

Develop margin. A self-described workaholic, Ivey said for 50 years he “looked for the next hill to climb. In many ways, this quest for more has allowed me to accomplish a great deal. But it came at a price. That price was often my inability to be fully present. And my inability to have margin—any unabsorbed space—in my life.” He emphasized the importance of creating space in life to be present and to engage fully with others.

Differentiate what is essential vs. important vs. not so important. Ivey stressed the need to focus on what is uniquely up to individuals to do themselves and to delegate or release the rest. “I didn’t make much distinction between things that were essential and things that were important. I lumped them all together. And then added many ‘not so important’ elements just to fill up my time and feel vital,” shared Ivey. “Upon reflection, especially from a hospital room, there are very few activities that fit this criteria and there should probably be fewer. My goal with the remaining essentials is to release as many as I can so others can grow by addressing them. Reducing essentials allows us margin to prioritize what is important. And I now believe that focusing on important activities is what will make the deepest impression.” 

View love and service as fundamental behaviors for flourishing. Ivey encouraged the audience to practice self-giving love and service to others, enhancing their potential and embracing diversity. “Kingdom of Heaven love is not passive or inherently emotional. It is agape—self-giving action for the benefit of others,” he explained. “In a real sense, when we serve others, we give them the opportunity to achieve their full potential. One practical way to demonstrate love and service is to celebrate the differences of the people with whom we work and interact. Thank goodness we are not all the same. Organizations are better when we have different skills and talents.” 

President Candice McQueen presents Ivey with a Kopio Award.

President Candice McQueen presents Ivey with a Kopio Award.

Special recognition

Following the lecture, Lipscomb President Candice McQueen made several special presentations at the lecture as tokens of appreciation for Ivey’s 20 years of service and impact at the university. He was awarded the Kopio Award , Lipscomb’s highest non-academic honor.

The Kopio Award name comes from a transliteration of a Greek word that is used to describe a person who labors to the point of utter exhaustion with the help and for the glory of God. Lipscomb established the Kopio Awards to honor those individuals who give of themselves in this manner in service to God and the community. 

“This award is not bestowed often, and I can think of no one more deserving of this award than you, and I am thankful for the tremendous impact you have made on the lives of hundreds of students and on this university,” said McQueen during the presentation.

In addition, the Faculty Excellence Award in Business, established by Dick Cowart , chair of Lipscomb’s Board of Trustees, and his wife, Becky , three years ago, was renamed the Joe Ivey Faculty Excellence Award for Business . It is awarded annually to a faculty member in the College of Business. 

Natalie Blickensdefer was named the inaugural recipient of the Ivey Endowed Scholarship in Strategy.

Natalie Blickensdefer was named the inaugural recipient of the Ivey Endowed Scholarship in Strategy.

McQueen also announced that Ivey and his wife, Malinda , established the Ivey Endowed Scholarship in Strategy.   “With Joe’s background in advancement and more than 20 years in higher education, he understands the importance of investing in our students and in doing that in a way that will have an impact for many years,” said McQueen. “Joe and Malinda have made an investment in the future by establishing an endowed scholarship. It is permanent and self-sustaining, allowing more students to access the transformative Christian education Lipscomb offers for generations to come.”

The Ivey Endowed Scholarship in Strategy will be awarded annually to a rising senior in the College of Business who demonstrates the greatest potential for strategy making and execution in their future career. In selecting the scholarship recipient, the faculty will consider the nominee’s commitment to the purpose of business, quantitative and qualitative analytical skills, ability to think critically and strategically, and bias toward action.

Natalie Blickensdefer was announced as the inaugural recipient at the gathering. Blickensdefer is a finance and data analytics major from Plano, Texas, who is on track to graduate in December 2025. This spring she represented Lipscomb and the College of Business as she participated in five team and individual competitions including the Supply Chain Case Competition hosted by Tractor Supply Company (1st place); Kennesaw Marketing Association Invitational (3rd place); Tennessee Valley Authority Investment Challenge Program (1st place); National Shores Sales Challenge sponsored by Perdue Chicken in Salisbury, Maryland; and the American Marketing Association International Collegiate Conference (1st place - Design Lab Marketing, 3rd place - Sales Role-Play, 4th place - Marketing Strategy). This summer Blickensdefer is an operations analyst intern at Oracle in Redwood Shores, California. 

Joe Ivey with students.

Joe Ivey enjoyed catching up with former students.

Ivey with former students.

A number of former and current students attended the lecture.

Ivey served as senior vice president of advancement at Lipscomb from 2005-2010 and then joined the College of Business faculty in May 2010. During his tenure in the College of Business he served as professor of management, executive director of the Lipscomb Center for Entrepreneurship and associate dean for graduate business programs among other roles. 

Prior to his work at Lipscomb Ivey served as president and chief executive officer of three companies, one of which was among the Fortune 500. He is also a former chairman of the Freed-Hardeman University Board of Trustees.

Following the lecture, Ivey hosted a barbecue luncheon for attendees. 

Transcript of lecture

Find a transcript here and a video of Ivey’s presentation here . Make a gift to the Ivey Endowed Scholarship in Strategy.

The Ivey family

Joe and Malinda Ivey and their family.

— Photos by Kristi Jones

Media Contact

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Kim Chaudoin Vice President of Communications and Marketing (615) 966-6494 [email protected]

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Ivey High School Case Competitions

Celebrating 100 years of leadership, the Ivey Business School is widely considered the top business school in Canada and among the best in the world. Ivey’s Honors Business Administration Program gives students the unmatched combination of academic excellence and outstanding opportunity. Ivey students are well-rounded individuals, with strong extracurricular involvement, proven leadership skills and outstanding achievements.

What is the “Case” Method of Learning?

In the case method which Ivey uses for teaching, students are given a case describing a real-world situation in which some type of business problem is being faced. Based on the information provided to them, students must decide what they would do if they were faced with the situation, and what their action plan would be to implement the solution.

Inside the classroom, reviewing a case involves a lot of participation from students. There are no clear-cut answers to cases, so there is thorough discussion of all factors that should be considered in making a decision.

How does the case competition work?

In the Spring of 2023, we hosted our first in-person competitions since 2019. These case competitions are for high school students living within Canada, specifically targeted towards students in grades 10 through 12. Students will apply as individuals and will be placed on teams with other students from different high schools. These are one day events. Students will be required to submit an application and will hear back from our team if they are accepted to the event. Preference will be made for students who have never attended.

Registration for all Spring 2024 case competitions is now closed. Thank-you to West Point Grey Academy (Vancouver) and Webber Academy (Calgary) for graciously hosting our Spring 2024 competitions. Thank-you to all of the participants, student volunteers and teachers who supported in these events – they were a huge success! Future case competition details will be posted on our events webpage and updates can be found on this webpage.

Who are we looking for?

Students at Ivey come from many different academic fields of study – prior business knowledge is not a requirement! We are looking for motivated individuals who are interested in exploring business . Our case competitions are intended to be a learning experience and an opportunity to network with other students interested in business. Registrants should be high achievers, team players, and involved in extracurricular activities.

Are you a high school teacher or guidance counsellor?

Please email Nicole Jesko, HBA Recruiting Associate ( [email protected] ) to be added to our teacher/ GC mailing list which includes updates on events like the case competition

Case Competition Participant Eligibility

  • Canadian high school students in grades 10 through 12

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  1. Published Cases

    International Business Bestseller Cases. Ivey is the second largest producer of management case studies in the world. Ivey's active collection includes over 5,900 cases. The collection has cases involving nearly one hundred distinct countries, with particularly large collections regarding North America, Asia, United Kingdom, European Union ...

  2. Case Directory

    These interview-based, decision-oriented business case studies provide a rich resource of teaching and learning material for the rapidly evolving case market which increasingly demands cases which look at business from an international perspective. Visit Ivey Publishing for a complete list of international cases and abstracts. Register to be ...

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    This is our commitment to learning material development. In this section you will find the high volume of quality case materials, textbooks, practitioner books, and workshops Ivey has developed which are related to International Business. Information on Published Cases. Information on Case Development. Information on Books. Information related ...

  4. The Student Guide to the Case Method

    Ivey Publishing, Ivey School of Business Foundation c/o Ivey Business School Western University 1255 Western Road London, Ontario N6G 0N1 Tel: (519) 661-3208 Fax: (519) 661-3882 Email: [email protected] Ivey School of Business Foundation prohibits any form of reproduction, storage, posting,

  5. Ivey Publishing

    Ivey Publishing is the leader in providing business case studies with a global perspective. With over 39,000 products in the Ivey collection, Ivey Publishing adds more than 300 classroom-tested case studies each year. Virtually all Ivey cases have teaching notes. Clear, concise, and current, Ivey cases are lauded by the academic community as meeting the rigorous demands of management education ...

  6. Case collection: Ivey Publishing

    About Ivey Business School. Ivey Business School at Western University, is Canada's leading provider of real-world, case-based business education. ... Ivey's case studies are written by academics and are concise, interactive, dynamic, and participant-driven teaching tools designed to guide students through real-world examples of business ...

  7. PDF Benefits of the Case Study Method

    The Ivey Case Study Method is intensive, but also highly stimulating and enjoyable. You will enjoy sharing Ivey Business School at Western University, Canada Cheng Yu Tung Management Institute Hong Kong Convention and Exhibition Centre Phase 1, Level 3, 1 Harbour Road, Wanchai, Hong Kong

  8. Free Case Studies

    Ivey Business School (UWO) free cases. ... The teaching business case studies available on LearningEdge, which fall under the headings of entrepreneurship, leadership/ethics, operations management, strategy, sustainability, and system dynamics, are narratives that facilitate class discussion about a particular business or management issue. ...

  9. Publish Cases with Ivey

    Benefits. Author (s) receive a 15% royalty for all external sales of the case, paid annually (i.e., all sales except usage within Ivey programs). Worldwide promotion through in-person and digital sales and marketing. Editing and formatting of your case with assistance from professional and qualified staff. Examination copies are distributed to ...

  10. Complimentary Cases for Secondary School Classrooms

    Ivey is renowned for its Case-Method of Learning and is a top publisher of business cases worldwide (second only to Harvard). We are pleased to make the following Ivey cases available to secondary school teachers for use in their classes free of charge. We would be happy to hear any feedback or comments you have regarding these cases.

  11. Ivey Case Study Method

    The Ivey Case Study Method is an experiential learning approach used in Ivey's executive education programs. It involves analyzing real business cases where participants take on the role of decision-makers facing challenges. Through individual preparation, small group discussions, and classroom debate, participants develop skills in problem solving, strategic thinking, and decision-making. The ...

  12. The Ivey Case Study Method

    The Experience is carefully orchestrated to mirror the business decision-making process and integrate across business disciplines. At the heart of the Ivey Learning Experience is the case study method. Through this experiential learning, you'll find yourself in the shoes of decision-makers, struggling with real challenges, incomplete or too ...

  13. Ivey Business School

    Ivey Business School is the main business school of the University of Western Ontario, located in London, Ontario, Canada. ... Case studies. With over 8,000 cases in their collection, Ivey Publishing adds more than 350 classroom-tested case studies each year.

  14. Ivey Business School helps students build career-relevant ...

    Case Study . Ivey Business School helps students build career-relevant tech skills with Coursera. Ivey Business School at Canada's Western University uses Coursera to help students in its Master of Science in Management (MSc) and Master of Management Analytics (MMA) programs build skills in emerging technical subjects, gain hands-on ...

  15. Case Studies

    Case Studies. Several case studies are developed by faculty and students with a view to facilitating research teaching and training. Most of these cases are published and distributed through HBP and IVEY. To date, some 296 cases developed by IIMB faculty and students have been distributed through Harvard Business Publishing (HBP), Richard Ivey ...

  16. Case Study Submission & Resources

    Ivey Publishing does not accept all submitted cases for publication. All submitted cases will be subject to review by plagiarism detection software under license to Ivey Business School Foundation. The submitted case and teaching note will be peer reviewed by one or more full time Ivey faculty members. Revisions may be requested to the case and ...

  17. Case Study Submission & Resources

    Ivey Publishing selectively accepts cases and teaching notes for publication from authors outside of the Ivey School of Business. Requirements for Case Study Submission. While Ivey is always eager to add cases to its collection, the need to maintain our high level of quality is vital. Ivey has a strong preference for field-based case studies ...

  18. Leaders in Case Method Training

    Ivey Publishing - Leaders in Case Method Training. Our Case Method Workshops feature hands-on, interactive and immersive learning experiences. They offer a range of learning opportunities, for those who are new to the case method and for those looking to enhance their skills. Over 15,000 participants spanning more than 60 countries have ...

  19. Case Centre Asia

    The Ivey Case Study Method; Products and Services. Products and Services Overview; Best Sellers; Case Library; Case Workshop; Publish Cases with Ivey; Partnership Opportunities ... Subscribe today and stay up to date with the latest news from Ivey Business School. Email address. Subscribe . Programs. HBA; MBA; MSc; Executive MBA; MMA; The Ivey ...

  20. How do I cite an Ivey Business Case Study?

    Ivey Business School Case Study. Citation elements required and general format: Author (s). (Year). Title of case study. Ivey ID: number of case study. City, State abbreviation or Country of publication: Publisher. Reference list citation example - Ivey Business School Case Study. In APA style, every author or editor's name is inverted (the ...

  21. CONSENT TO USE CASE STUDY

    School and/or UWO may test the use of this case study in a classroom environment and that as a result of this use, the case study may be modified, but not in a material way. On the basis of my review of the attached case study, I agree that the case study may be used as outlined above and I agree that the case study does not require changes ...

  22. Case Studies in Marketing Management

    This book provides a rich set of cases that are structured to be compatible with any text book for a basic marketing course. These cases are drawn from the Ivey Business Case collection in discussion with Prof. Paul Beamish based on his intricate understanding of the emerging markets and the editor's (S. Ramesh Kumar) academic experience with ...

  23. Business professor Joe Ivey shares 'strategy for life' in final lecture

    After years of imparting wisdom and business principles to countless students for nearly two decades, College of Business Professor Joe Ivey took the opportunity to deliver a final lesson to the Lipscomb University community before retiring this spring. Ivey delivered his "Last Lecture" to an audience of over 400 faculty, staff, students, alumni, friends and family who came from near and ...

  24. Ivey High School Case Competitions

    In the Spring of 2023, we hosted our first in-person competitions since 2019. These case competitions are for high school students living within Canada, specifically targeted towards students in grades 10 through 12. Students will apply as individuals and will be placed on teams with other students from different high schools.