Downloadable Content
Analysis of the application of selected search engine optimization (SEO) techniques and their effectiveness on Google's search ranking algorithm
- Masters Thesis
- Ochoa, Edgar Damian
- Covington, Richard G.
- Melara, Gloria E.
- Noga, John J.
- Computer Science
- California State University, Northridge
- Search engine marketing
- Search engine
- Dissertations, Academic -- CSUN -- Computer Science.
- Search algorithm
- Search engine optimization
- 2012-05-31T20:09:03Z
- http://hdl.handle.net/10211.2/1077
- by Edgar Damian Ochoa
- Includes bibliographical references (pages 123-126)
- California State University, Northridge. Department of Computer Science.
Thumbnail | Title | Date Uploaded | Visibility | Actions |
---|---|---|---|---|
2020-10-03 | Public |
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
The influence of search engine optimization on Google's results: A multi-dimensional approach for detecting SEO
New Citation Alert added!
This alert has been successfully added and will be sent to:
You will be notified whenever a record that you have chosen has been cited.
To manage your alert preferences, click on the button below.
New Citation Alert!
Please log in to your account
Information & Contributors
Bibliometrics & citations, supplementary material.
- Dobre E Ciucan-Rusu L (2024) The Impact of Digitalization in Academic Marketing – A Comparative Study Acta Marisiensis. Seria Oeconomica 10.2478/amso-2023-0007 17 :1 (83-91) Online publication date: 19-Jan-2024 https://doi.org/10.2478/amso-2023-0007
- Camossi G Franzo L Rodas C (2024) INTEGRAÇÃO DA INTELIGÊNCIA ARTIFICIAL COM AS TÉCNICAS DE SEARCH ENGINE OPTIMIZATION P2P E INOVAÇÃO 10.21728/p2p.2024v11n1e-6937 11 :1 Online publication date: 15-Jul-2024 https://doi.org/10.21728/p2p.2024v11n1e-6937
- Carragher P Williams E Carley K (2024) Misinformation Resilient Search Rankings with Webgraph-based Interventions ACM Transactions on Intelligent Systems and Technology 10.1145/3670410 Online publication date: 6-Jun-2024 https://dl.acm.org/doi/10.1145/3670410
- Show More Cited By
Recommendations
How to improve your search engine ranking: myths and reality.
Search engines have greatly influenced the way people access information on the Internet, as such engines provide the preferred entry point to billions of pages on the Web. Therefore, highly ranked Web pages generally have higher visibility to people ...
Google Search Engine: Seo Tools You Need to Explode Your Website Traffic - Google Seo, Google Ranking
Running and chasing -- the competition between paid search marketing and search engine optimization.
As search engine is leading the revenue growth in online marketing field, the competition of search engine marketing between paid search marketing (PSM) by search engine providers (SEPs), and search engine optimization (SEO) provided by search engine ...
Information
Published in.
- SIGWEB: ACM Special Interest Group on Hypertext, Hypermedia, and Web
Association for Computing Machinery
New York, NY, United States
Publication History
Permissions, check for updates, author tags.
- Search engines
- screen scraping
- search engine optimization
- Refereed limited
Acceptance Rates
Contributors, other metrics, bibliometrics, article metrics.
- 24 Total Citations View Citations
- 1,332 Total Downloads
- Downloads (Last 12 months) 388
- Downloads (Last 6 weeks) 23
- Singh S Gupta S Kumar S Gupta B Alhalabi W Arya V Zhang J (2024) A novel Cumulative Indicator score using Indicator averaging for optimizing local business websites of enterprise systems Enterprise Information Systems 10.1080/17517575.2023.2301658 18 :2 Online publication date: 17-Jan-2024 https://doi.org/10.1080/17517575.2023.2301658
- Bevendorff J Wiegmann M Potthast M Stein B (2024) Is Google Getting Worse? A Longitudinal Investigation of SEO Spam in Search Engines Advances in Information Retrieval 10.1007/978-3-031-56063-7_4 (56-71) Online publication date: 24-Mar-2024 https://dl.acm.org/doi/10.1007/978-3-031-56063-7_4
- Schultheiß S Lewandowski D von Mach S Yagci N (2023) Query sampler: generating query sets for analyzing search engines using keyword research tools PeerJ Computer Science 10.7717/peerj-cs.1421 9 (e1421) Online publication date: 7-Jun-2023 https://doi.org/10.7717/peerj-cs.1421
- Sagot S Ben Arfa N (2023) Enhancing Efficiency of Crowdfunding Campaign Financing International Journal of Strategic Decision Sciences 10.4018/IJSDS.327790 14 :1 (1-24) Online publication date: 7-Aug-2023 https://dl.acm.org/doi/10.4018/IJSDS.327790
- Duka M Sikora M Strzelecki A (2023) From Web Catalogs to Google: A Retrospective Study of Web Search Engines Sustainable Development Sustainability 10.3390/su15086768 15 :8 (6768) Online publication date: 17-Apr-2023 https://doi.org/10.3390/su15086768
- Caroleo L Giorgi G De Amicis C (2023) The SEO effect. Mapping the optimized landscape around controversial policy issues in Italy Frontiers in Sociology 10.3389/fsoc.2023.1144669 8 Online publication date: 23-Feb-2023 https://doi.org/10.3389/fsoc.2023.1144669
- Escandell-Poveda R Papí-Gálvez N Iglesias-García M (2023) Competencias profesionales en perfiles digitales: especialistas en posicionamiento web Revista de Comunicación 10.26441/RC22.1-2023-3034 22 :1 Online publication date: 28-Jan-2023 https://doi.org/10.26441/RC22.1-2023-3034
View Options
Login options.
Check if you have access through your login credentials or your institution to get full access on this article.
Full Access
View options.
View or Download as a PDF file.
View online with eReader .
HTML Format
View this article in HTML Format.
Share this Publication link
Copying failed.
Share on social media
Affiliations, export citations.
- Please download or close your previous search result export first before starting a new bulk export. Preview is not available. By clicking download, a status dialog will open to start the export process. The process may take a few minutes but once it finishes a file will be downloadable from your browser. You may continue to browse the DL while the export process is in progress. Download
- Download citation
- Copy citation
We are preparing your search results for download ...
We will inform you here when the file is ready.
Your file of search results citations is now ready.
Your search export query has expired. Please try again.
Open Access Theses and Dissertations
Thursday, April 18, 8:20am (EDT): Searching is temporarily offline. We apologize for the inconvenience and are working to bring searching back up as quickly as possible.
Advanced research and scholarship. Theses and dissertations, free to find, free to use.
Advanced search options
Browse by author name (“Author name starts with…”).
Find ETDs with:
in | ||
/ | ||
in | ||
/ | ||
in | ||
/ | ||
in |
Written in any language English Portuguese French German Spanish Swedish Lithuanian Dutch Italian Chinese Finnish Greek Published in any country US or Canada Argentina Australia Austria Belgium Bolivia Brazil Canada Chile China Colombia Czech Republic Denmark Estonia Finland France Germany Greece Hong Kong Hungary Iceland India Indonesia Ireland Italy Japan Latvia Lithuania Malaysia Mexico Netherlands New Zealand Norway Peru Portugal Russia Singapore South Africa South Korea Spain Sweden Switzerland Taiwan Thailand UK US Earliest date Latest date
Sorted by Relevance Author University Date
Only ETDs with Creative Commons licenses
Results per page: 30 60 100
October 3, 2022. OATD is dealing with a number of misbehaved crawlers and robots, and is currently taking some steps to minimize their impact on the system. This may require you to click through some security screen. Our apologies for any inconvenience.
Recent Additions
See all of this week’s new additions.
About OATD.org
OATD.org aims to be the best possible resource for finding open access graduate theses and dissertations published around the world. Metadata (information about the theses) comes from over 1100 colleges, universities, and research institutions . OATD currently indexes 7,213,579 theses and dissertations.
About OATD (our FAQ) .
Visual OATD.org
We’re happy to present several data visualizations to give an overall sense of the OATD.org collection by county of publication, language, and field of study.
You may also want to consult these sites to search for other theses:
- Google Scholar
- NDLTD , the Networked Digital Library of Theses and Dissertations. NDLTD provides information and a search engine for electronic theses and dissertations (ETDs), whether they are open access or not.
- Proquest Theses and Dissertations (PQDT), a database of dissertations and theses, whether they were published electronically or in print, and mostly available for purchase. Access to PQDT may be limited; consult your local library for access information.
IMAGES
COMMENTS
Title: Search Engine Optimization and the connection with Knowledge Graphs. Level: Thesis for Master's Degree in Business Administration. Authors: Milla Marianna Hietala and Oliver Marshall. nul Huda ChowdhuryExaminer: Maria Fregidou-MalamaDate: 28-01-2021Aim: The aim of this study is to analyze the usage of Search Engine Optimization and ...
Conclusion. Search Engine Optimization (SEO) is a long-term strategy, which shoul d lead to a higher ranking on. search results page and, subsequently, bring higher traffic to a website. Although ...
Abstract. Search engine optimization (SEO), as a multi-million dollar business of search engine. marketing, has seldom been studied from the consumers' perspective. This study aims to. be the first step of researching consumers' reaction to SEO as a marketing practice and its. potential impact on online search behaviors.
Master Thesis . Computer Science . Thesis no: MCS-2011-10 . March, 2011 _____ Exploring Search Engine Optimization (SEO) Techniques for Dynamic Websites ... Search Engine Optimization (SEO) has become vital to capitalize a business because SEO is key factor for marketing an online business. SEO is the process to
Report/thesis title Search Engine Optimization Strategy and Implementation for She Matters. Number of pages and attachment pages 39 This is a product-based thesis that discusses the search engine optimisation element in-depth for She Matters, a social enterprise in the Netherlands with a mission to empower
Search Engine Optimization in Digital Marketing How SEO can be improved in order to gain visibility Metropolia University of Applied Sciences Bachelor of Business Administration International Business and Logistic Bachelor's Thesis Date: 28 April 2023. Abstract Author(s): Binod Kc Title: Search Engine Optimization in Digital marketing
In the Figure 1. has been represented the online marketing ecosystem. Search Engine Optimization (SEO) is an integral part of online marketing activities since companies are competing for the same customers and typically, the company that gets the most visibility in the Search Engine Results Page (SERP), gets the visitor to click on their web site.
SERPS refer targeted traffic to the websites. Search Engine Optimization (SEO) enables websites to become visible in search engines during search sessions for featured products or services. SEO is a complex technique which is directly affected by the ranking algorithms of search engines such as Google. Bearing in mind that
This paper describes the application of selected Search Engine Optimization (SEO) techniques to a newly created website across the entire website lifecycle, from inception, through development, and finally to launch and optimization of the site. ... Collections include CSU faculty publications, student dissertations and theses, datasets, and ...
Understanding the drivers of organic clicks for search engine optimization (SEO). • Develop a model that provides guidance for SEO practitioners on keyword selection. • Online authority is important at driving organic clicks for informational searches. • Content relevance is important at driving organic clicks for transactional searches.
Faculty of Technology Management. CBU Master Degree Program in Information & Communication Technology. ABRAR SOHAIL. Master's Thesis. 75 pages, 14 figures, 9 tables, Examiners: Professor, Ph.D Kari Smolander Professor, Ph.D Vladimir Dobrynin. Keywords: Search Engine Optimization Methods, Content management Systems , Search.
In this thesis, the use case corresponds to the enterprise search given the volume of documents, the types of documents and the query volume. 1.2 Thesis objectives In this context, we will follow the work done within the Search On Demand (SOD) team and the optimization done for the search engine Elasticsearch.
Title of Bachelor´s thesis: Search Engine Optimization (SEO) as a digital marketing technique for internationalization in higher education. Supervisor: Jaakko Sinisalo Term and year of completion: Spring 2018 Number of pages: 57 This thesis project is a case study about Search Engine Optimization in the international website
Keywords: search engine optimization, on-page optimization, search engine This thesis explores search engine optimization and focuses especially on on-page optimization and how it affects Oulangan Taika Oy's website's ranking in a search engine. The theoretical part of the thesis sums up different search engine optimization methods and ...
Search engine optimization (SEO) can significantly influence what is shown on the result pages of commercial search engines. However, it is unclear what proportion of (top) results have actually been optimized. We developed a tool that uses a semi-automatic approach to detect, based on a given URL, whether SEO measures were taken. ...
Search Engine Optimization (SEO) is directly correlated with the page hit ratio and frequency of hits, since increasing number of websites suffer in competition in terms of ranking. Therefore, search engines are the most crucial tools, which play a significant role for the websites to reach the consumer, in terms of getting higher ranking.
plain the four best practices and justify why these four are the best practices. We. refer to the best practices as "The Four Cs of Search Engine Opti-mization." They are (1) create effective titles, abstracts, and metadata; (2) cross-discipline posting of scholarship; (3) cross-post to.
You may also want to consult these sites to search for other theses: Google Scholar; NDLTD, the Networked Digital Library of Theses and Dissertations.NDLTD provides information and a search engine for electronic theses and dissertations (ETDs), whether they are open access or not. Proquest Theses and Dissertations (PQDT), a database of dissertations and theses, whether they were published ...
Title of Thesis New techniques of search engine optimization in web-development - Case Runfa Number of pages 64 + 5 Websites are flooding on the Internet. Increasingly, organizations and companies utilise websites as a tool to promote their business. However, implementing Search Engine Optimization for websites (hereinafter SEO) tends
Title of Bachelor´s thesis: Search Engine Optimization and Its Importance for Business Visibility and Branding Supervisor(s): Minna Kamula Term and year of completion: Autumn 2016 Number of pages: 62 In the era of Information age, it is common for a business to have an online presence on the Internet.
Chat with SearchBot. SEO stands for "search engine optimization.". In simple terms, SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing, and ...
mizationThere are six steps for search engine optimization:1) Keyword analysis. and choiceKeywords analysis is the basic and important part in search engine optimization. It will focus on the attention degree analysis of keywords, s and website theme, as well as the arrangement of keywo.