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Strategic Insight Agency

Business, Consumer & Social Market Research Consultants

Big Decisions Made Easy UK & International Market Research

Vision One is a specialist UK market research agency in London and three-time winner of The Drum’s Best Market Research Agency . 

We make your decision-making simple and easy! Our qualitative and quantitative research expertise has helped over 600 UK and international organisations make better decisions. So, if you want to launch new products, grow your brand, measure customer satisfaction, and track marketing performance, you have come to the right place.

Rated 9.4 out of 10 by UK research buyers, our research expertise is backed up by a proven track record and a team that will support you every step of the way.

We are committed to the highest quality standards and proud to be one of the select market research companies worldwide to be ISO 20252:2012 internationally accredited.

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Our areas of Expertise

Offering both qualitative focus groups and depth interviews and quantitative survey research for smaller clients right up to largest international market research studies, we understand that you want quick, cost-effective and precisely tailored solutions.

Human Understanding

We help you to understand your customers better – whether to segment and profile, or to gain a deeper understanding of their needs and decision-making processes.

Brand & Communications

We help you  improve your business, branding and marketing communications. Our expertise, tools & services include brand development, brand tracking, advertising & messaging. 

NPD, Product & Pricing

We help ensure  your new products are a success. Our extensive toolkit and expertise covers idea generation, concept and product testing and pricing. 

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“I’d really recommend this agency. From enquiring about our market research project, they sought to really understand our questions and needs. Results were delivered really quickly without compromising the quality of research and delivery of result.” (The Perfume Shop)

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Best Market Research Companies London (UK)

With 20 years of experience, Vision One is a strategic insight agency working with leading UK and International brands. Our specialist marketing and business expertise can help you build and track brand awareness, improve customer satisfaction and develop your products and services. We are also one of the UK’s top London research companies.

Our team and network of international market research consultants are dedicated to helping you improve your marketing communications, increase sales and improve your overall business performance. Gathering and interpreting business information is highly specialised, requiring innovative skills and ground-breaking methods that reveal deeper insights.

Vision One is the perfect choice if you are looking for a leading, top  market research agency  in Europe and EMEA. All our projects are led, from start to finish, by our experienced Directors. As a member of the UK Market Research Society  (MRS), you will find us in their market research agency directory, alongside other specialist strategic insight agencies and brand research experts. Alternative market research agency lists include The Research Buyers Guide ,  AQR, IQCS and  ESOMAR . We are also part of key supplier groups such as Greenbook and The Drum.

Market Research London

Unlike many other global market research companies and consultancies, we are unique in that we have UK offices in Central London (Camden), Birmingham and in the North West (Liverpool) and a network of international research partners across the globe offering local support wherever you are.

Our qualitative and quantitative research and insight expertise spans various business sectors and industries. In particular, our industry expertise is extensive. It includes advertising and PR agencies, financial services, food and drink, packaging research, FMCG, housing, local government, manufacturing and brands, retail and shopping, service providers and associations.

Vision One’s business-to-business market research (B2B) experience is extensive. We work with small businesses (SMEs), social and health (NHS), local and central government, housing and charities.

Award-winning Vision One is among the leading market research agencies in London (United Kingdom) and winners of The Drum’s Best Market Research Agency   2020 and 2021,  so it is no exaggeration to say that we are one of the best. Over the last four years, our satisfaction level has been 99%.

Strategic Research Insights

During economic downturns, many businesses make the mistake of cutting back on their marketing and product development budgets. But this is the ideal time to grab market share from your competitors.

Many firms also tend to place too much emphasis on understanding their existing and most loyal customers. However, time and time again, our experience has shown that some of the best and most actionable insights are often gleaned by engaging with less loyal and committed customers.

As one of the UK’s leading qualitative research companies, our methods are innovative, pioneering, rigorous and creative – providing deeper understanding and game-changing, detailed insights. Along with other top survey market research agencies, we also use the most advanced analytical and statistical techniques available, enabling us to get to the heart of your business problem.

Research Company Services

As one of the best focus group companies and qualitative research agencies, we offer UK-wide and London focus groups, moderators and in-depth interviews. Our quantitative surveying methods provide statistically robust findings, including telephone and online market research survey services using the latest survey technology. To us, it’s about delivering something unique and meaningful with unparalleled insight. That’s why every project is bespoke and tailored to our client’s needs.

Global Research Specialising in multi-country and international market research , we cover all major territories and countries globally with both Global B2B and International B2C markets.

Our specialist consumer and business insight consultancy services include advertising and awareness tracking, business and B2B research, brand health, Brand Love and brand tracking research and customer satisfaction research (cSat). We also help marketing agencies and brand owners develop and improve their packaging design through our  packaging research  services.

Other insight services include concept testing, product testing, and new product development. We work with companies of all sizes, from start-ups and SMEs to large international brands.

Research Coverage

Finally, in addition to our nearby research offices in London, which are in Camden in Central London, we also have local branches in Birmingham, Liverpool and Leeds, ensuring we can provide national and international market research locally across the UK. So why not drop us a line if you are looking for the best quantitative or qualitative market research consultants in London? Our consumer and business market research company services also cover the whole of Great Britain. In addition, our market research company office also covers South East England and Home counties. This also includes businesses in Berkshire, Buckinghamshire, Kent, Hampshire, Surrey and Sussex.

Most of all, thank you for exploring our Vision One market research company website. We hope to hear from you soon.

Best regards, Tony Lewis Author, CEO & Founder Vision One Market Research London (UK)

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12 leading market research companies in the UK for in-depth consumer insights

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If you’re reading this, chances are you’ve some idea of what market research companies in the UK do, and how research is the rocket fuel that powers your most effective campaigns, product developments, and marketing strategies. 

But for the avoidance of doubt and to make sure we’re all on the same page, market research is about gathering and analyzing data on customers, competitors, distributors, and other actors and forces in the marketplace.

That’s important because market research companies take the guesswork out of getting through to audiences. By studying consumers and gathering information on their likes, dislikes and so on, a brand can make evidence-based decisions rather than relying on instinct or experience.

If a business wants to know – really know – what sort of products or services consumers want to buy, through to where, when, and how those products and services should be marketed, then it makes total sense to ask the prospective audience. 

Without the certainty that market research companies provides, a business is basically hoping for the best, and while we salute their optimism, that’s not exactly a reliable strategy for success. The point is, research matters . To help you take advantage of this, here’s what this blog covers:

How to choose the right market research company for you

• Meet the major players: market research companies in the UK

Market research FAQs

Different market research companies are not created equal. Behind the snazzy websites and persuasive pitching, individual research companies can vary pretty dramatically in terms of what they do and how they do it – all of which can radically alter the benefit their service provides. How do you pick the right research partner for you? Some key things to consider are:

• Does the market research company you’re considering work with or know about your audience?
• Does the company have expertise in your industry and category?
• Do they have a history of success with businesses like yours?
• What’s their capacity? Can they actually do the job you need doing?
• Does the company conduct the right sort of research to answer your questions? 
• Are they transparent about where their data comes from and how they ensure quality?
• Does the company have a track record of providing actionable insights?
• What’s their process for collecting and analyzing data?
• How do they communicate with their clients?
• Will the market research company provide results in a timely manner?
• Will their work add value for your business? 

While there are hundreds of market research companies in London out there, these questions should help you narrow the field to a handful of promising candidates. On that topic, let’s meet 12 of the UK’s major players, starting – unashamedly – with us, GWI, but otherwise in no particular order.

Meet the major players 

The world’s largest ongoing study of online audiences, with a powerful, intuitive platform that instantly puts high impact insights at your fingertips.

Locations: London, UK (with additional offices in the US, Greece, Czech Republic, and Singapore)

Specialisms: Every business has questions about its audiences; GWI has the answers. Powered by consistent, global research, our market research platform is an on-demand window into their world, giving GWI customers on-demand insights into the lives of billions of digital consumers in 53 world markets. As well as our flagship Core data set we’ve equally compelling additional data sets and add-ons that zero in on the USA, kids, gaming, sport, alcohol, B2B buying and work, consumer tech, and travel. Need even deeper insights into your target audiences? We’ve got you covered. Ask any question you like with our custom surveys , analytics and solutions, all tailored to your exact needs. Whatever the topic, whatever the question, GWI has the answer.

Clients: Publicis, Google, Spotify, Microsoft, WPP, Amazon, LinkedIn, and The Guardian.

Use cases: These fall into three intuitive buckets: marketing strategy, including media planning , content marketing, brand health, and ads targeting; product development, including product expansion and improvements, and partnership and collaboration opportunities, and competitive advantage, which includes market differentiation, winning pitches and retaining clients, sponsorship opps and market sizing/expansion.

If you’re looking for a market research company in the UK and you’d like to find out how GWI can help you uncover and maximize opportunities, book a discovery call .

Kantar TGI Consumer Data

Relevant and robust data about global and local audiences in an increasingly connected world.

Locations: London, UK ( with additional global as part of Kantar Group)

Specialisms: TGI Consumer Data specializes in media consumption (across print, TV, radio and online), as well as product and brand usage, attitudes, motivations, and beliefs, all under the banner of “connected consumer intelligence”. TGI uses Kantar’s data – they’re a subsidiary after all – based on a representative sample of over 700,000 consumers in 50 markets. Data is collected online, while offline panels of consumers provide detail on what each consumer does and how those activities are connected to each other. 

Use cases: TGI enables marketing and research teams to enhance strategic planning by segmenting customers and identifying gaps in the market. They help media agencies optimize media planning by identifying the most relevant target audiences against the right advertising activation choices. TGI works with media owners’ sales teams to understand their audience in lifestyle, attitudinal or consumer terms, and uses this to create competitive value.

A global leader in audience measurement, data and analytics, Nielsen empowers clients with trusted intelligence.

Locations: London, UK (with additional global offices)

Specialisms: For Nielsen, “audience is everything”. They describe themselves as “Connecting clients to audiences, growth and new opportunities”, while “shaping the future of media” so their clients can “stay ahead of media’s evolution with our timely insight” by measuring behavior across different channels and platforms. They’re perhaps best known for their Nielsen ratings, an audience measurement system of television viewership that for many years has been the deciding factor in canceling or renewing television shows.

Use cases: Specific services include audience measurement (including cross media, digital, streaming and TV), media planning (including audience segmentation, competitor intelligence and scenario planning), market optimization (including marketing outcomes and sports/games), and content metadata (covering audio, sports, and video).

YouGov 

A global online community of 24 million people sharing their views daily. Clients can explore public opinion “about anything and everything”.

Specialisms: YouGov’s mission is to supply a continuous stream of accurate data and insight into what the world thinks, so that companies, governments, and institutions can make informed decisions. Describing what they do as “Living Consumer Intelligence”, YouGov enables some of the world’s most recognised brands, media owners, and agencies to understand their customers using consumer data on 24 million+ registered panel members in 55+ markets.

Use cases: These fall into four buckets: Tracking, by continuously monitoring what an audience thinks about brands, campaigns, and the competition creates a powerful feedback loop for clients. Planning, with over a million data points to help users unlock the most complete profile of their audience and use it to plan marketing campaigns. Exploring, by allowing clients to get answers from their chosen audience using syndicated data products or customized surveys. Activating, enabling advertisers to optimize their ad spend by using research-based audiences to activate ad campaigns.

Attest pairs the expertise of a research agency with the speed (and price) of a self-serve tool for the best of both worlds.

Locations: London, UK

Specialisms: Attest is a consumer research platform that puts trustworthy insights in more people’s hands to minimize risk, increase decision-making confidence, and grow without guesswork. Based on the views of 125 million people across 58 countries, and combining the best bits of research technology and human expertise, Attest makes it simple for anyone to uncover opportunities with consumer data, continuously, at a global scale. They call it “growth without guesswork”. 

Use cases: Brand tracking (including brand health and performance), consumer profiling (for example finding audiences and building personas), creative testing (in terms of validating creative impact and qualifying campaign uplift), market analysis (like identifying new markets and de-risking expansion), and product development (including innovation and uplift).

Empowering bold sustainable action, GfK earns the trust of clients around the world by solving critical questions in their decision-making process.

Specializms: As GfK puts it, “We specializes in solving critical questions in our clients’ decision-making process. We fuel their growth by providing a complete understanding of their consumers’ buying behavior, and the dynamics impacting their markets, brands and media trends.” With a holistic retail read and the most comprehensive consumer insights – delivered with advanced analytics through state-of-the-art platforms – GfK drives “growth from knowledge”.

Use cases: GfK divides these into 5 areas: Brand and marketing performance (including improving brand strength, optimizing marketing, and driving ROI), Sales and marketing growth, Consumer and shopper intelligence (in terms of consumer and shopper intelligence, and how customers think, act and buy), Media measurement (covering an audience’s media consumption and behavior, and understanding who’s consuming which media, when, how often, and on which platforms and devices).

Fieldwork Hub

Participant recruitment and project management experts, FieldworkHub delivers market research services in the UK, Europe and beyond.

Specializms: FieldworkHub specialize in both qualitative and quantitative research fieldwork. Their qualitative expertise covers focus groups, in-depth interviews, ethnographies, online bulletin boards, market research online communities, and user experience testing. FieldworkHub’s quantitative specialisms cover online surveys, telephone interviews, and face-to-face interviews. As their name implies, their ultimate specialism is providing high-quality focus group recruitment as part of the full range of qualitative and quantitative fieldwork services.

Use cases: Recruiting audiences for consumer understanding (to highlight opinions, behaviors, and preferences in relation to a market, product, or service), B2B market research (using a combination of their own panel, specialist databases, social networking, and recruiters), tech professionals and users (focussing on consumers who use particular apps or hardware, and B2B technology decision makers), and healthcare professionals and patients (to provide insights on everything from branding to new product testing).

Statista is a leading provider of market and consumer data, constantly developing successful new products and business models.

Specializms: Statista divides its offer into four specialisms: Content & Design focuses on research and information design, eCommerce Insights provides market analyses, benchmarking and lead generation, Consumer Insights analyzes consumer behavior and media usage on- and offline, based on the data of 1,700,000 consumers from 56 countries, while Market Insights covers market sizing and forecasts.

Use cases: Market Insights (covering a broad range of topics, from consumer goods to technology to automobiles), Consumer insights (highlighting consumer attitudes and behavior worldwide), Company insights (providing business information on 70m+ public and private companies), and eCommerce insights (offering detailed information for 39,000+ online stores and marketplaces).

Gartner  

Delivering actionable, objective insights to executives and their teams to help them make faster, smarter decisions.

Specializms: From benchmarks to frameworks to rankings, Gartner provides the practical solutions that transform mission-critical priorities into measurable business results. Benchmarking leverages their best-in-class diagnostics to excel where it matters most, budget smarter, and make function more effective. Cost Optimisation identifies where to reduce, protect and invest to drive growth and efficiency, while Strategic Planning creates a clear and streamlined road map to meet business goals.

Use cases: Audit and risk, customer service and support, finance, human resources, information technology, legal and compliance, marketing and communications, product management, sales, strategy, and supply chain.

Dynata  

The world’s largest first-party data company, covering 70 million consumers and professionals, fully permissioned with billions of verified data points.

Specializms: Dynata divides its specialisms into two broad categories: data and insight solutions, uncovering accurate and actionable insights to drive smarter decision-making, and advertising solutions designed to measure & optimize your cross-channel campaigns to improve your marketing ROI. Use cases: Dynata’s use cases cover a broad sweep of market research tasks, including finding and selecting your ideal audience, building surveys to get you closer to your consumers, connecting data across silos, audience and campaign activation to drive better campaign results, creative testing to produce memorable adverts that maximize ROI, and sharing reports and analytics.

A pioneering audience measurement company, accurately measuring audiences in an increasingly cross-platform world.

Specializms: Automotive, FMCG, retail and travel (planning, transacting, and evaluating advertising across platforms to increase engagement and ROI), digital (accurate measurement across all platforms), financial (comprehensive reporting of competitive performance across acquisition and retention KPIs), pharma (privacy-focused, holistic measurement of campaign outcomes), and tech (understanding emerging consumer trends, device usage, and platforms). 

Use cases: Advertising (measuring and evaluating effectiveness across platforms), marketing impact (maximizing effectiveness), programmatic targeting (for cross platform audiences), TV audiences (measuring size and makeup), digital audiences (measuring all content types), movies (measuring global box office performance), social (understanding value of social audiences).

The world’s first “human intelligence platform”, Streetbees captures real life moments, at scale, and in people’s own words.

Locations: London and Lisbon

Specializms: Streetbees currently has two flagship solutions that reflect their area of specialization. Streetbees GO captures and communicates the context and emotion of 4.5m lives so brands can make the right growth decisions in terms of demand spaces, category development, market trends and brand growth. Its Cost of Living Monitor helps brands create winning strategies to combat inflation by observing how consumers’ spending is changing in their category.

Use cases: Observing the moment of truth, by capturing real life behavior at the moment a consumer makes a decision. Never rely on claims again. Getting closer to consumers at scale, by accessing rich data with photos and videos from millions of consumers around the world. Growth through AI also allows you to spot hidden growth opportunities by applying AI to millions of real life observations from real consumers.

Twelve different market research companies, with twelve different ways to help brands by taking the gut feel out of decision-making. 

The cost of accessing a market research company’s platform – assuming they offer one – varies considerably between providers. LinkedIn suggests some ballpark figures for custom research projects, although obviously this can vary dramatically.

Using market research, a process that starts with collecting data on your customers, followed by qualitative and quantitative methods like focus groups, surveys and customer behavior data. The aim is to analyze the data to look for trends and patterns.

Market research provides critical information about your market and your business landscape. It can tell you how your company is perceived by the target customers and clients you want to reach. It can also give you the consumer insights you need to refine your product, ace your marketing plans, and size up new markets.

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Marketing research and analytics

Module information>.

Marketing research is one of the most important, interesting and fast-moving aspects of marketing.

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Working as a marketing researcher remains an intellectually stimulating, creative and rewarding career, and as such forms a central part of any marketing education. This module presents a dynamic analysis of the fundamental methods, developments and debates in the wider field of marketing research and approaches to analytics.

Topics covered

Main topics of the module include:

• Introduction to Marketing Research and Analytics (including practical Research Ethics)
• Designing a Marketing Research Project
• Qualitative Marketing Research Methods
• Qualitative Marketing Research Data Analysis
• Designing Effective Marketing Research Surveys (online & mobile)
• Analysing Marketing Research Quantitative Data, including Data Preparation, Descriptives, and Correlations
• Analysing Marketing Research Quantitative Data: Hypotheses testing, t-tests & p-values
• Analytics, Secondary Data and Data Science
• Communicating Marketing Research Findings
• The Future, Critical Debates and Ethics in Marketing Research

Learning outcomes

On successful completion of this module, you will be expected to be able to:

• demonstrate a good understanding of key marketing research concepts and techniques
• understand marketing research philosophies and perspectives
• evaluate and design marketing research
• be aware of current ethical responsibilities and conflicts in collecting and using market information
• understand and apply methodological perspectives to the design and analysis of problem-solving activities
• apply marketing research concepts and techniques to real-life marketing situations.
• Online Multiple Choice Test (30% weighting) - An unseen, online multiple-choice test lasting about 45 minutes.
• Coursework (70% weighting) - A written report of a maximum of 3,500 words.

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Consumer and buyer behaviour, digital and social media marketing, strategic marketing management, international criminal law and procedure.

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MSc Marketing and Consumer Behaviour

Content navigation menu, why study msc marketing and consumer behaviour at goldsmiths.

The MSc Marketing & Consumer Behaviour will equip you with a comprehensive grounding in approaches to understanding consumer preferences, judgements and decision-making.

• You'll learn how to use this knowledge to improve organisational strategy and success, in terms of targeting, product placement, advertising, marketing, influencing and protecting consumers.
• We will enhance your employability by fostering the development of the real-life and job-relevant competencies and skills that are required to succeed in today's competitive job market. You will be provided with the strong knowledge base and hands-on research experience needed for succeeding in today's competitive job market.
• the psychological and cultural processes underlying consumer behaviour
• the psychology of consumer preferences and choices
• psychological theories of attitude change, persuasion, and influence
• the psychology and strategy of branding
• how to create and sustain customer experience
• behavioural economics (including the psychology of pricing)
• the psychological impact of various types of media and advertising

Contact the department

If you have specific questions about the degree, contact Dr Annemijn Loermans .

1 year full-time, 2 years part-time

Entry requirements

You should have (or expect to be awarded) an undergraduate degree of at least 2:1 standard in a relevant/related subject. Appropriate work experience will be considered in place of this, such as sufficient experience within a design agency, and/or marketing or advertising department.

Home - full-time: £15980 Home - part-time: £7990 International - full-time: £22640

Institute of Management Studies

What you'll study

You'll take the following compulsory modules, including a 60-credit in-depth research project in your particular area of research interest.

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Module title	Credits
Consumer Behaviour It will give you an understanding of the fundamental decision making processes and the factors that influence these processes. It covers topics such as prospect theory and classical economics, brain structures and information processing, heuristics and rules of thumb, and framing and influencing techniques. It also discloses the various strategies used by marketers to differentiate their products, leverage brands, set strategic prices, reduce the effectiveness of consumer search, and it compares the effectiveness of each. The course covers topics such as the types and effectiveness of pricing strategies, individual differences in uptake of pricing strategies, value perceptions and subconscious influences (priming), and ethical and legal issues around influencing consumer choice. The lectures in this course will be supplemented by several assignments designed to develop and enhance practical skills, and further develop familiarity with consumer psychological methods and theories. -->	15 credits
Psychology of Marketing and Advertising Throughout the module you will develop a contemporary, cognitive toolkit for researching, analysing, and understanding buyer behaviour. You will contrast this current approach with traditional models of marketing and advertisement. Finally, you will learn to apply this knowledge for organisational strategy initiatives (e.g., launching a new marketing campaign). This module brings together a wide range of approaches to buyer behaviour, marketing and advertising, both on organisational and project-by-project levels. You will also be offered an opportunity to apply your learning to analysing case studies. -->	15 credits
Behavioural Data Science -->	15 credits
Marketing Strategy -->	15 credits
Creating Customer Experiences The advent of digital technology and social media have had a major impact on the nature of customer relationships. Today, companies are seeking to engage the customer by creating interactive, participative marketing landscapes which will be the focus of this module. Based on a solid understanding of traditional customer relationship management and contemporary customer engagement theories, this module discusses the creation of customer experiences from two perspectives. First, the module will teach students how managers involve customers throughout the marketing process. Existing technology allows customers to participate in product design (for example online product customization), pricing (for example pay-what-you-want), and marketing communications (creation of viral online content). 3D printing may revolutionize the distribution of material goods, with customers designing products online and printing them at home. Virtual Reality will add further customer touch points to our existing marketing landscapes in the near future. Specifically, Virtual Reality has the potential to transform retail environments and create entirely new marketing communication channels. Furthermore, companies are increasingly engaging customers in brand building, especially via brand communities. The merits as well as the limitations of participative customer experiences will be discussed in this module. Also, the potential impact of other emerging technologies on the customer experience will be examined. Second, this module focuses on customer involvement in the innovation process. Companies are increasingly involving customers directly in the development of novel products and services. On the one hand, this occurs via crowdsourcing efforts and product idea competitions. On the other hand, selected customers may work directly with engineers and managers during the innovation process. Furthermore, customers often innovate on their own, which is well-documented in the lead user and market creation literature. The module demonstrates how managers can create fertile grounds for successful customer co-creation of new products and services. Also, it will debate the value and limitations of customer engagement in companies’ innovation efforts. -->	15 Credits
Consumer Culture -->	15 credits
Research Project (Dissertation) -->	60 credits

Note about optional modules (if available): The above is indicative of the typical modules offered, but is not intended to be construed or relied on as a definitive list of what might be available in any given year. The module content and availability is subject to change.

You can also choose up to 30 credits of option modules. The list of approved modules will include those run by the Institute of Management Studies and by other departments at Goldsmiths that have modules relevant to Marketing & Consumer Behaviour.

A list of modules will be published annually by the department, and may include the following:

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Module title	Credits
Digital Marketing and Branding The module will ensure a solid understanding of fundamental theories on marketing communications and brand management. Based on this theoretical foundation, classroom discussions will be directed at the latest insights from an ever-growing body of research on digital marketing and digital branding. The first part of the module will focus on the idiosyncrasies of digital marketing communications. Students will learn how to develop a digital communication strategy and will be familiarised with relevant digital marketing metrics. Digital communication activities include, but are not limited to, mobile marketing, social media marketing, blogging, email marketing, and search engine optimisation. The lectures will also explain how to combine different social media (i.e., Blogs, Twitter, Facebook, Google+, YouTube, Instagram) in order to achieve strategic marketing objectives. In the second part of the module, the lecturer will examine different online business models including, for instance, internet retail, subscription and curated commerce, two-sided markets, freemium products, and the sharing economy. Finally, the third part of the module will identify effective branding strategies and tactics for digital marketing environments. Specifically, students will learn how digital technology has changed the nature of customer relationships with brands. The module aims to enable students to leverage digital technology for the development of compelling brand identities. Throughout the module, students will be challenged to identify unintended negative social consequences of the growing digitalisation of consumer worlds, and to understand the dark side of social media. For example, mental health issues of users, the emergence of the “gig economy”, and the proliferation of “fake news” will be discussed. This aims to ensure that students will employ digital technology thoughtfully in their future careers. -->	15 Credits
Marketing Analytics is expected to grow from 4.4 trillion gigabytes today to around 44 trillion gigabytes by 2020. This deluge of data presents an immense opportunity for marketing, yet seizing this opportunity requires specific market research skills.This module will introduce students to the rapidly growing field of data science and will familiarise them with its basic principles and general mindset. Students will learn concepts, techniques, and tools that are used to deal with various facets of large data sets. It is essential to develop a deep understanding of the complex ecosystem of tools and platforms, as well as the communication skills necessary to explain advanced analytics. This course will provide an overview of the wide area of data science and the tools available to analyse large amounts of data. The module will also highlight limitations of big data analytics. Specifically, big data analytics assist in improving and developing existing product portfolios, yet their ability to derive insights that may inform the creation of radical innovations and new markets is limited. Potential approaches to address this limitation will be discussed (e.g., combinations with qualitative/netnographic research methods). In summary, this module aims to provide students with the skills needed to work in data-driven marketing environments. -->	15 credits
Design Thinking Students are taught to approach real-world problems from the point-of-view of their target audience, demonstrating the kind of audience-led and lead-user that translates inventive ideas into business-ready concepts and encourages making small bets fast, constructive evaluation of failures, and exploiting and harnessing breakthroughs to propel organizational growth or social good. The course structure features 10 lectures focused on learning and applying theories of Design Thinking and two labs where students gain exposure to and experience with software tools used to augment and accelerate application of design thinking theories to real-world challenges. -->	15 Credits
Developing Business Skills After each workshop, you need to submit a deliverable (written report, presentation or another type of submission) that demonstrates skills acquired.  Examples of workshops:  -->	15 credits
Innovation Case Studies -->	15 credits
Project Management -->	30 credits

The MSc in Marketing & Consumer Behaviour consists of:

• 90 credits of compulsory modules
• 30 credits of optional modules
• A research project worth 60 credits

The modules are organised within the  Institute of Management Studies  (IMS) and most have a strong practical component.

All lecturers on this programme have a strong research profile, which they bring to bear when presenting the theoretical, technical, and applied components of consumer behaviour.

How to apply

Apply directly to Goldsmiths using our online application system

To complete your application, you will need to have:

• Details of your  academic qualifications
• The email address of your referee  who we can request a reference from, or alternatively a copy of your academic reference
• Copies of your  educational transcripts or certificates
• A personal statement

When to apply  

We accept applications from October for students wanting to start the following September. 

We encourage you to complete your application as early as possible, even if you haven't finished your current programme of study. It's very common to be offered a place conditional on you achieving a particular qualification.  

If you're applying for external funding from one of the Research Councils, make sure you submit your application by the deadline they've specified. 

Late applications will only be considered if there are spaces available.

Selection process 

Admission to many programmes is by interview either in person or via Skype.

Read our guide to applying for a postgraduate degree at Goldsmiths .

You should have (or expect to be awarded) an undergraduate degree of at least upper second class standard in a relevant/related subject. 

Appropriate work experience will be considered in place of an undergraduate qualification on a case-by-case basis. This may include (but not be limited to) sufficient experience within a design agency, and/or marketing or advertising department.

International qualifications

We accept a wide range of international qualifications. Find out more about the  qualifications we accept from around the world .

If English isn’t your first language, you will need an IELTS score (or  equivalent English language qualification ) of  6.5 with a 6.5 in writing  to study this programme. If you need assistance with your English language, we offer a range of  courses that can help prepare you for postgraduate-level study .

Fees and funding

Annual tuition fees.

These are the PG fees for students starting their programme in the 2024/2025 academic year.

• Home - full-time: £15980
• Home - part-time: £7990
• International - full-time: £22640

If your fees are not listed here, please check our postgraduate fees guidance or contact the Fees Office , who can also advise you about how to pay your fees.

It’s not currently possible for international students to study part-time under a student visa. If you think you might be eligible to study part-time while being on another visa type, please contact our Admissions Team for more information.

If you are looking to pay your fees please see our guide to making a payment .

Funding opportunities

Find out more about  postgraduate fees and explore funding opportunities . If you're applying for funding, you may be subject to an application deadline.

Additional costs

In addition to your tuition fees, you'll be responsible for any additional costs associated with your course, such as buying stationery and paying for photocopying. You can find out more about what you need to budget for on our study costs page .

There may also be specific additional costs associated with your programme. This can include things like paying for field trips or specialist materials for your assignments. Please check the programme specification for more information.

Possible careers for graduates of the programme include:

• Consumer insight
• Market research
• Consumer research
• Communications
• Advertising
• Entrepreneurship
• Public relations

You will become adept at assessing marketing techniques, problem-solving, interpreting human behaviour, influencing consumer choice, analysing complex information, working in teams and excelling in individual projects.

Find out more about  employability at Goldsmiths .

The following staff members all teach on this programme and are complemented by visiting tutors and industry professionals in the delivery of the programme curriculum.

Dr Annemijn Loermans

Modules: psychology of marketing and advertising, research project (dissertation).

Annemijn is the programme director and lecturer in Marketing. Prior to joining Goldsmiths, Annemijn was a postdoctoral researcher at ESSEC Business School in Paris, France. She holds a BA in Social Sciences from Utrecht University, a MSc in Behavioural Science from the Radboud University Nijmegen and a PhD in Psychology from the Vrije Universiteit Amsterdam, all in the Netherlands.

Annemijn’s research lies at the intersection between marketing, psychology and management, focusing on differences in mental representation and identity and how these drive (consumer) behaviour. She primarily employs quantitative techniques to study online brand endorsements, decluttering and our relationship with possessions, visions of our future selves, and (cultural) differences in how we think and talk about time and temporal events. Her research aims to enhance our understanding of the effects of online brand engagement, how consumers relate to consumer goods and their sustainability goals, how people navigate career transitions, and cultural differences.

She teaches Psychology of Marketing and Advertising at PG level and Consumer Behaviour at UG level. She is personal tutor to all Msc Marketing and Consumer Behaviour students. In her teaching, she emphasises making complex psychological theories and constructs accessible as these provide a fruitful basis for understanding how consumers act and why, and therefore serves as an insightful starting point for all marketing and advertising endeavours.

Dr Ada Maria Barone

Modules: consumer behaviour, creating customer experiences, research project (dissertation).

Ada is a senior lecturer in Marketing and programme director of the undergraduate programmes in marketing and management. Prior to joining Goldsmiths, she was a postdoctoral researcher at Aarhus University (Denmark) and visiting scholar at University of Michigan (US). She holds a PhD from Luiss University (Rome, Italy).

Her research is focused on the understanding of the psychological underpinnings of consumers’ (un)sustainable behaviours. Among others, she has investigated what leads consumers to waste food and she is interested in understanding how marketing (eg labelling, packaging) can be used to foster more sustainable choices (eg plant-based consumption). Her work has been published in journals such as Journal of Consumer Behaviour, Journal of Services Marketing, and Business Strategy and Environment.

She teaches Consumer Behaviour and Creating Customer Experiences at PG level, and Market Research and Consumer Insight (quantitative research) at UG level.

Dr Vikram Kapoor

Modules: consumer culture, research project (dissertation).

Vikram is lecturer in Marketing and the PGT Exam Board Chair. He has a PhD in Management and Marketing from the University of Limerick (Ireland), an MPhil in Business Administration and Management from Bocconi University (Italy), and an MCom degree in Marketing from Calcutta University (India). Before joining Goldsmiths, Vikram held academic positions at Birkbeck, University of London, where he led postgraduate modules on Consumer Behaviour and International Marketing.

He teaches Consumer Culture at PG level and Brand Management, and Market Research, and Consumer Insight (qualitative part) at UG level.

Vikram’s current research focuses on consumer culture, rituals and festivals, atmospherics, self-gift giving, and qualitative methods. Vikram sits on the Editorial Boards of Consumption Markets & Culture and Festival Culture Research and Education, UK. His works have been published in the Journal of Public Policy & Marketing, Consumption Markets & Culture, Journal of Sustainable Tourism, Academy of Marketing Science Review, and Marketing Intelligence & Planning.

Alex Pickering

Modules: marketing strategy, creating customer experiences.

Alex has 25 years industry experience across retail marketing, fast-moving consumer goods and small domestic appliances. He is interested in creating more opportunities for graduates with different experiences and backgrounds to enter the marketing industry.

He started on the graduate management scheme at Boots, managed marketing for Andrex and Kleenex, was head of category management for Kimberly-Clark UK/Ireland and most recently worked as a marketing director for De’Longhi, Kenwood and Braun.

He has studied at Durham University (BA) and London Business School (Emerging Leaders Executive Programme). He has judged for the Chartered Institute of Marketing and been a contributor to 'The Definitive Guide to Strategic Content Marketing' (Dzamic and Kirby, 2018).

He has taught Marketing Strategy, Brand Management, Consumer Behaviour and Creating Customer Experiences.

Dr Nigel Guenole

Modules: behavioural data science, research project (dissertation).

Nigel’s research focuses on ways of measuring latent constructs such as personality traits and emotions. His recent work has focused on how machine learning and artificial intelligence methods, such as large language models, can be used to model and measure these concepts. Nigel is interested in how these methods can be used in applied settings, such as organisational psychology and consumer psychology.

He currently teaches Strategic Management and Behavioural Data Science. He is the Director of Research and Ethics for the Institute of Management Studies.

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Kadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from. Sales & Marketing Bridgestone

Kadence helped us not only conduct a thorough and insightful piece of research, its interpretation of the data provided many useful and unexpected good-news stories that we were able to use in our communications and interactions with government bodies. General Manager PR -Internal Communications & Government Affairs Mitsubishi

Kadence team is more like a partner to us. We have run a number of projects together and … the pro-activeness, out of the box thinking and delivering in spite of tight deadlines are some of the key reasons we always reach out to them. Vital Strategies

Kadence were an excellent partner on this project; they took time to really understand our business challenges, and developed a research approach that would tackle the exam question from all directions.  The impact of the work is still being felt now, several years later. Customer Intelligence Director Wall Street Journal

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UCL School of Management

University college london, msc marketing science.

Start date:  September 2025  Duration:  12 months (Full-time only) Fees:  UK - £43,500 (per annum). Overseas - £43,500 (per annum)   Application deadline:  Applications open in October 2024 Entry:  An undergraduate degree at 2:1 Honours (or equivalent) from a recognised university. Applicants are also required to meet the Level 2 English Language requirements.  Learn more . Location:  This programme is delivered at our Canary Wharf campus.  

The Marketing Science MSc is a unique program me  designed for students interested in mastering the latest analytical techniques and cutting-edge scientific methods in today’s dynamic marketing practice.

The world of marketing has increasingly become more driven by digital and technology, with many critical decisions informed by data and analytics. Marketing’s data revolution means that future practitioners will need to be both creative and analytically sound.

Our programme was designed with industry demand in mind, informed by direct feedback from employers from established organisations and enterprises. The programme equips you with the data analytical and digital technology skills needed to produce informed, evidence-based, and effective marketing solutions to meet organisations’ demands. 

The programme is well-suited for individuals passionate about marketing and data analytics. The practical focus of the programme ensures that graduates are well positioned to secure successful careers in large organisations, startups, or as entrepreneurs. 

As a Marketing Science MSc student, you will develop strong marketing intuition and strategic marketing insights driven by analytics.

The programme concludes with a group business project in which you address a significant marketing analytics challenge experienced by the client organisation. By drawing on the knowledge and skills you have gained during the MSc Marketing Science programme, you demonstrate your ability to integrate the learning and apply it into a novel real world marketing problem. 

PROGRAMME STRUCTURE

The programme is designed to introduce you to key marketing principles and data analytics, enabling informed decision making in strategic marketing. In Term 1, you’ll develop fundamental skills in statistical modelling, marketing principles, analytics, and programming. Term 2 advances to strategic skills in economics, marketing strategy, machine learning, and market intelligence, with options to specialise in pricing, data management, or risk analysis. Throughout the year, you’ll build and expand these skills, culminating in Term 3 with a business project that provides industry experience with an established organisation, and further specialisation in digital marketing or causal inference, preparing you for impactful marketing roles.

The programme will be delivered through a combination of lectures, workshops, class discussions based on case studies, practical sessions and group projects. 

Students will take 4 compulsory taught modules in Term 1. In Term 2, students will take 3 compulsory modules and 1 optional taught module, (choosing from 3 bespoke modules).

Finally, in Term 3, students will take the business project with 1 optional taught module,  (choosing from 2 bespoke modules).

All taught modules are 15 credits, and the business project in Term 3 will be 45 credits. The business project will put you into groups under the supervision of a faculty member to work with real-world external organisations. Students will be assessed on both individual and group components. 

Each taught module will typically be delivered over 10 teaching weeks, with 3 contact hours per week. Students are expected to spend approximately 7–12 hours each week in non-contact hours on independent study, assessment preparation, e-learning, and exam revision.

The total number of weekly contact hours may vary according to the module demand and weekly activities undertaken.

Programme for Students Starting in September 2025

Core Modules	Optional Modules
	(15 credits)

HOW IS THIS PROGRAMME UNIQUE

This programme is like no other due to its analytical and data-driven nature, combined with rigorous research-backed teaching in marketing theory and practice. Developed by leading marketing scientists in collaboration with industry employers and with the continued support of dedicated external advisors with expertise in marketing and strategy, the programme equips you with all the skills needed to build a strong career in all facets of emerging marketing roles. You will also gain programming knowledge, which in today’s digital business landscape is becoming increasingly sought after by employers. 

Our programme uniquely positions you at the forefront of marketing in the AI era by seamlessly blending core marketing principles with cutting-edge data analytics and AI technologies. With hands-on industry projects and specialised tracks in digital marketing or causal methods, you are exceptionally equipped to lead, innovate, and drive transformation in today’s data-driven marketing landscape. This holistic approach to marketing enables you to identify customer needs, optimise pricing, enhance engagement, and deliver intelligent solutions that significantly improve company performance and drive revenue growth.  

The learning and teaching structure of the programme has been created with the real business world in mind. A combination of lectures and case study discussions will help you maximise your experience working both in a team setting and individually.

The final group project is an experiential learning module that creates a tangible project at a client organisation. Engaging with an external organisation during your studies and delivering a real solution will enhance your employability. It is a unique component of the programme, allowing you to practically apply the skills and knowledge you have developed on the programme to address an important marketing problem experienced by the client organisation. The types of projects will range from planning the expansion of product lines and reaching new customers in a new market segment to optimising marketing campaigns and creating and executing effective marketing experiments.

Our faculty members in the Marketing & Analytics research group will lead the delivery of the programme. With research degrees from the world’s leading institutions in quantitative marketing and economics, substantial expertise in cutting-edge marketing tools and methodologies, and with experience working with the world’s leading firms and technology companies on their marketing problems, they are ideally positioned to help our students develop highly sought after analytical marketing skills. The teaching team comprises not only of academic leads, but practitioners working in industry, providing the balance of academic and practical knowledge.

Exposure to industry insights to understand organisations’ strategic marketing decisions is a key element of the programme. As a Marketing Science MSc student you will have the opportunity to network with industry professionals and alumni and attend workshops and talks to build your professional network from the start of your time with us.  

Applications

We are looking for students with an analytical appetite who are passionate about marketing and creative problem solving.

As an MSc Marketing Science student, you are expected to be passionate and enthusiastic about both marketing and data analytics. You should demonstrate strong analytical mindset, a keen interest in leveraging AI and data for strategic decision-making, and a desire to lead and innovate in the dynamic marketing landscape. Our ideal students come from diverse and rigorous academic and professional backgrounds, bringing unique perspectives and experiences to the programme. No prior knowledge of coding or programming is required, however, Python will be a key component of the degree programme, and you should be highly motivated to develop these skills right from the start. With this in mind, we expect a great deal from our students, as you will no doubt go on to have great careers in cutting-edge organisations or create your own successful business. If you choose to study with us, you can expect to work hard and challenge yourself as we challenge you. 

Application Process

Applications for the 2025/26 open in October 2024.  Students are advised to apply as early as possible due to the competition for places.

Academic Entry Requirements

•    A minimum of an upper second-class UK Bachelor's degree or an overseas qualification of an equivalent standard. Applicants must have a strong analytical appetite and aptitude for quantitative analysis, and can come with a variety of degrees including but not limited to management, economics, statistics, all areas of engineering, computer science, psychology and other physical or social sciences. International students can find their international equivalency on the  UCL international students website.  Applicants are not required to submit a Graduate Record Examinations (GRE) or Graduate Management Admissions Test (GMAT) result as part of their application. However, strong quantitative and analytical results in these tests can add weight to an application.

English Language Requirement •    The English language level for this programme is: Level 2. •    Further information can be found on our  English language requirements page.

Personal statement

A personal statement is a key component of the application process and must accompany the initial application. The statement should capture and articulate your motivation to pursue the MSc Marketing Science programme, demonstrating ambition and excitement for marketing and a strong appetite for analytical skill development. A unique, well-researched statement of grounded short- and long-term professional and personal objectives is preferred.

Key personal statement objectives:

• Demonstrate ambition and excitement for marketing, and a strong appetite for analytics and data.
• Provide a unique personal statement of grounded short- and long-term professional and personal objectives.
• Identify your strengths and weaknesses, and explain what you hope to gain from the programme.
• Show an understanding of the innovative nature and the mission of the programme.

Interview Applicants who meet the entry requirements and provide an appropriate professional statement will be reviewed. Those considered eligible for the next stage will be invited to an online video interview, with the invitation sent by email from Kira Talent. 

TUITION FEES AND SCHOLARSHIPS

Tuition Fees

​The 2025-26 fees will be published in Autumn 2024.  Learn more about tuition fees .

Scholarships and Funding

This programme may include opportunities for students to undertake optional international study trips. The costs of such trips are usually covered by students although some elements may be subsidised or grants available depending on the destination, organisational and support responsibilities. On average, costs would be around £1,000 to £1,750 depending on the trip location, personal flight preferences and spending habits as well as the prevailing exchange rates. 

As Marketing has increasingly become a data and digital technology-driven practice, employers are looking for specialists who combine traditional marketing theory and cutting-edge data analytical skills to assist companies through data-driven solutions. 

Our careers team works with students to enhance their employability, provide tailored individual career support, and facilitate connections with employers globally. Please visit our  Careers page  for further information.

Developed with industry demand and built in collaboration with employers' insights, we envision our graduates to be highly sought after, working in a variety of roles.

Potential roles after graduation could include, but are not limited to:

• Marketing Analyst
• Digital Marketing Specialist
• Brand Analyst
• Marketing Manager
• Entrepreneur
• Al spoecialist in Marketing
• Customer Insights Manager
• E-commerce Analyst

This MSc Marketing Science programme’s inaugural cohort will join us in September 2025, and graduate outcomes data will be published subsequently. As a Business School across our existing MSc programmes typically 85% of UCL School of Management graduates go on to secure highly-skilled work or pursue further education in over 58 countries with a mean salary of £43,436 (Graduate Outcomes Data 20221-2022). 

CANARY WHARF CAMPUS

The programme is taught at the UCL School of Management’s home in Canary Wharf, at the heart of London’s business and finance hub. The strategic location provides access to a network of large organisations in the immediate surroundings. You will also be able to network with UCL School of Management alumni while you study and attend various events organised by the Careers team to build a strong foundational network.

For further queries regarding admissions please see the  UCL Postgraduate Admissions Webpage.  

Register for more information

You may apply now for a place on a programme without a current English test as long as you send your qualification as soon as you receive it. If you are offered a place, it will be conditional on you providing evidence of meeting UCL's English Language Requirements before the start of the programme.

• Library guides

Our library guides bring together the essential resources in your subject area and connect you quickly and easily to information about Library Services

CityLibrary Search

• Library Services
• Business School Guides
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Your Subject Librarians

Undergraduates.

Andrew Medder

[email protected]

Based at: Northampton Square Library

Robin Hobbs

[email protected]

Postgraduates

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[email protected]

Based at: Business Library

About market research databases

Market Research databases are unique among databases because they generate the content themselves. Rather than collecting it from other sources and presenting it in their own platform, market research firms create their own research on consumers and markets. They use the data to produce reports with raw data and statistics and employ analysts to provide expert commentary and analysis on current trends. 

Market research is used to help companies:

• Understand how to target a particular demographic and which strategy to adopt 
• Become more competitive against peers
• Form commercial decisions about brand positioning.

For students, it can be used to:

• Support essays, dissertations and projects
• Create mock business plans as well as to prepare for interviews 
• Increase employability.

Information gathered from City Library databases must not be used for commercial purposes, including for university placements. 

Check privacy policies before submitting personal data when using online resources. Find out more on our  Personal Data and Online Resources Page

• Key resources
• Consumer data
• Industry research

These are some of the key sources for market research. You can find specific types of research under the other tabs.

International market research. Offers a comprehensive mix of company, industry, country and financial data for every major marketplace in the world. Accessibility statement for MarketLine Advantage

User Guide (PDF, 2.1 MB) .

Industry trends, strategic analysis, market size and market share data across key countries and industries. Includes demographic and economic data and packaging information. Accessibility statement for Euromonitor Passport

Registration instructions: Business School students should register for an account via Business Library Moodle 2024-2025 . Non-Business School students and staff should email [email protected] for registration instructions. 

UK, US, China and Global-level research reports for over 400 industries. Accessibility statement for IBISWorld

Limitation: Please note there is a download limit of 25 reports per session. Specialized Industry Reports are not available as part of our subscription. 

User Guides available in Business Library Moodle 2024-2025 . Non-Business School students and staff should email [email protected] .

UK Market research reports with a rolling two years' data. The focus is on consumer markets including a specialist coverage of the financial sector. Accessibility statement for Mintel

Please read conditions of use when logging on.

Market size, market share, market forecasts and segmentation data. Global coverage of several industries including: automotive, clothing, energy, finance, media, pharmaceuticals and many more. Accessibility statement for Mintel Market Sizes

Please read conditions of use when logging on. Limitation: Users may download or print from Mintel Market Sizes no more than 55 datasets per session. Users may include a combination of no more than five each of the following: (a) up to twenty-five percent of a single Snapshots report and (b) a dataset, in a dissertation or thesis.

Peer-reviewed journals, case studies, WARC briefings, best practice guides on marketing strategy and implementation, research papers, media and advertising data, and market context analysis. Accessibility statement for WARC

Also includes Market Leader, the Journal of Advertising Research, International Journal of Advertising & the International Journal of Market Research.                                                                                        

© and database right Warc Limited and/or its licensors 2024. All warranties and liabilities disclaimed to the fullest extent permitted by law.  

User Guides available in Business Library Moodle 2024-2025 . For access to the user guides, non-Business School students and staff should email [email protected] .

Provides access to recent and relevant statistics & studies on a specific topic. Accessibility statement for Statista

Statista combines statistical data on international industries from different sources including market researchers, trade organizations, scientific journals, and government databases. It aggregates statistical data on over 600 international industries and from more than 18,000 sources.

These databases focus on consumer side of the market. They provide data and analysis on demographics, trends among consumers, brands and markets.

Mintel is a leading name in Market Research. We provide reports published in the last two years for leading UK industries including:

• Household Care
• Health and Wellbeing
• Food and Drink
• Beauty and Personal Care

Euromonitor Passport combines economic information with demographics to provide a detailed picture and analysis of consumers in major countries around the world. To find it select Consumers from the toolbar and refine down to one of the consumer homepages. From there you can find briefings, country reports, opinions and podcasts.

Industry Research focuses on the supply side of an industry, including:

• Supply chain analysis
• Broad economic, political and environmental factors affecting all companies
• How these factors are addressed.

Search Marketline for an industry or use the browsing options. Marketline provides many different types of reports including company, industry, case studies and geographies. You can use the options on the right to refine your results by country or to specify a sub-category of your industry.

IBISWorld provides industry research on all industries identified by  Standard industrial classification of economic activities (SIC)  and  North American Industry Classification System (NAICS)  for the UK, US, China and globally. Search for your industry or use the classification identifiers to browse.

Euromonitor provides charting and analysis for products and services in major economies around the world.

Use the  Country Reports: Datagraphics  tool available from the homepage to find charting options for your industry. Alternatively, you can quickly access statistics using the  Search statistics  tool or browse the different reports available on an industry from the Industries tab.

Journal articles, case studies, company profiles, industry reports, SWOT analyses. Covers business  and economics, with full text access to the Harvard Business Review. Accessibility statement for British Source Ultimate

Business Source Ultimate is primarily used for academic research, but it also has industry profiles. To find them you can either:

• Use the basic keyword search to find industry reports on a topic
• Enter the industry code under  NAICS/Industry Code.

To limit your search to industry profiles, then

• Scroll down to Search Options
• Find Publication Type 
• Select Industry Profile. 

Offers full text from a range of sources including international newspapers, trade publications and magazines. Many titles have a 20 year archive and content is updated daily, making it useful for business, industry news and reports. Accessibility statement for Factiva

Click the ‘Switch Factiva’ button at the top right of the screen to get to the Classic Factiva view where you will be able to use the full functionality of this resource. Please note that articles generally have no formatting or images.

• The length of time to store a single copy of downloaded materials from this resource in machine readable form is limited to 30 days only.
• Text data mining is not permitted within our Factiva UK licence.

Peer-reviewed journal articles, dissertations, conference proceedings, working papers, trade publications, industry reports, and key periodicals including the Wall Street Journal. Accessibility statement for ProQuest One Business

Also covers ProQuest Accounting & Tax, Asian Business & Reference, Banking Information Source, Entrepreneurship, and the International Bibliography of the Social Sciences.

Global private company database. Real-time information on venture capital and angel investor-backed private start-ups. M&A and IPO news, private equity and industry analysis.    Accessibility statement for CB insights

Limitation: 

• Please note that there is a limit of 4000 profile views and 4000 downloads per user per year. 
• Expert Intelligence reports are not available as part of the subscription.

System Requirements: You have to be connected to the university network to register for and access this database. 

Registration instructions : Students and staff should email the Business Library to request instructions for creating an account. 

Your City email address is only used for log-in, CB Information Services do not use this information for any other purpose .  

Market Research from CB Insights is widely used to analyse markets around the world. It's an excellent resource for insights and analysis about trends in cutting edge industries including Fintech, Artificial Intelligence, Internet of Things, Blockchain and much more. 

Global financial markets database providing news, analytics, real time pricing for millions of securities world-wide plus extensive historical pricing and stock charts. Accessibility statement for Bloomberg

Available on campus only from dedicated terminals:  • 7 bookable terminals in the Financial Resources Zone , Business Library • 10 non-bookable terminals in the Bloomberg Finance Lab, Bunhill Row • 10 bookable terminals in the Financial Resources Suite , Northampton Square  Library Registration instructions: To use Bloomberg, you must create a Bloomberg account .

Certifications: To take Bloomberg Certification in Finance Fundamentals, Market Concept or Environmental Social Governance, see Signing up for Bloomberg for Education .

See our Bloomberg LibGuide for more information.

While Bloomberg is primarily a resource to be used for finance and company research, it has some use when researching industries.

• SPLC < GO > (Supply chain analysis)  will show you the supply chain and competitors for a given business according to various metrics, including sales ad revenue.
• BI < GO >   (Bloomberg Intelligence)  provides quick overviews of concepts and issues in business.

Business databases by topic

Use our 'business databases by topic' guide to find out which databases contain the type of information you need.

• Next: Statistics and economics >>
• Last Updated: Aug 21, 2024 4:31 PM
• URL: https://libguides.city.ac.uk/marketresearch

MSc Strategic Marketing

Choose start date: Start date: September 2025 Duration: 12 months Next application deadline: 26 September 2024 Fee: £39,000 Location: London, UK Admissions Fees and funding

Developing the next generation of marketing leaders in a data-driven world 

With the rise of digital technologies, social media and a rapidly changing business environment, organisations need to be able to adapt their marketing strategies quickly and effectively to remain competitive. Our full-time MSc Strategic Marketing will teach you the fundamental marketing concepts needed to navigate this ever-evolving digital landscape with opportunities to apply your learning through a Strategic Marketing Consulting Project, Work Placement, Case Study or Independent Research Project. 

Drawing on our world-class marketing faculty and thought-leaders in strategy, entrepreneurship and technology, our MSc Strategic Marketing provides a uniquely Imperial College view — one where marketing fundamentals intersect with the latest in technology and innovation, and where marketing science is blended with data-driven decision-making for business. Upon graduation, you will have the credentials to work in a variety of sectors in roles such as a brand manager, business development manager, product manager, account executive, or digital strategist.

4th in the world (QS Business Master's Rankings 2024: Marketing) 96% employed within six months (class of 2022) 44 nationalities represented (class of 2023) 3 choose 3 elective options from a broad selection of topics Explore the programme

A global top three Master’s in Marketing from a leading Business school in London

2nd in the world (Imperial College London, QS World University Rankings 2025)

3rd in Europe (Imperial College London, Times Higher Education World University Rankings 2024)

#1 city for students (London, QS Best Student City Rankings 2025)

Consulting experience

For the Strategic Marketing Consulting Project, you will work with a real client on a live project. You will present your findings to company representatives and a panel of industry experts who will provide feedback on proposed solutions. Previous students have worked with companies such as IBM, Johnson & Johnson, Bentley Motors Limited and more. 

London location

You will attend lectures at our campus in London, at the heart of one of the world’s leading cultural, business and financial centres. Home to many world-famous organisations and trailblazing start-ups, you will be immersed in a culture of innovation and entrepreneurship with opportunities for work experience, internships and permanent roles, right on your doorstep. 

Employer events

We have established strong relationships with a number of leading companies such as Amazon, Apple, Morgan Stanley, Dyson, McKinsey, LVMH, Kraft-Heinz, and JP Morgan alongside small and medium-sized firms and start-ups. Our Employer Relations team runs a busy calendar of events including guest speakers, panel discussions, recruitment presentations and career fairs to name a few. 

Contemporary Marketing Practice speaker series

The non-assessed Contemporary Marketing Practice speaker series gives you the opportunity to learn about current leading edge marketing practice from internal and external expert speakers. 

Programme content

The Imperial MSc Strategic Marketing programme combines marketing fundamentals with technology and innovation giving you the tools to succeed in a rapidly changing industry.

You will be taught through a combination of methods including lectures, syndicate discussions, team exercises, and individual case studies – assessed through examinations, team presentations, and coursework. Made up of core, electives, integrated, and applied modules, the programme will develop your domain expertise while expanding your understanding of how to solve complex business problems. You will also be given the opportunity to choose one of two concentrations: Marketing Management or Marketing Analytics.

We are pleased to offer an optional extended term , that will allow you to extend your programme duration to 16 months. This will give you the opportunity to commit to a longer Work Placement, gaining deeper work experience, global experience and earning additional credits. Please note, the extended term is subject to an additional tuition fee. 

Please note, programme content is subject to change. Candidates who fail to successfully complete this degree are not entitled to a Postgraduate Certificate or Postgraduate Diploma.

Online pre-study modules

Before the start of your programme you will be expected to complete online pre-study modules which are delivered via The Hub, our bespoke virtual learning environment. These include primers in key areas including Maths, Data Analysis, Accounting, Study Skills, and Marketing Fundamentals as well as Plagiarism Awareness. These modules do not contribute to the calculation of the final award but are designed to provide students with a common base of knowledge before starting the programme.

Induction week

Your MSc Strategic Marketing induction will be spent at our vibrant South Kensington campus in London. You will be invited to a welcome event where you can meet and network with your fellow students, distinguished faculty and dedicated programme staff, forging new connections and getting a taste of life at Imperial. 

Applied Strategic Marketing

The growth in collaborative business models, digital innovation and structural shifts in developing markets have accelerated in recent years. To succeed in today’s fast-changing global marketplace, marketing leaders need to deliver winning strategies that engage consumers, accelerate new market success, outperform competitors and embrace disruptive economic models.

This module will teach you the skills to understand shareholder interests and the levers available to drive growth and profit. You will be able to deliver outcomes using practical, applied techniques used by strategy and marketing consultants and industry professionals alike. By drawing on contemporary examples, you will gain the tools to solve a growth challenge. Bring on disruption – you will be ready for it.

Consumer Behaviour

In this module, you will develop an in-depth understanding of consumer behaviour through the cutting-edge ideas that are gaining prominence in academia. You will apply these key concepts to develop and evaluate marketing strategies– to ultimately – predict and change consumer behaviour. Learn via case discussions, guest lectures, experimental demonstrations and projects.

Digital Marketing

Digital media and the Internet have had a huge impact on marketing practice in recent years, dramatically changing how marketers communicate and interact with consumers, as well as what consumers expect from their relationship with a company. As digital technologies continue to develop in terms of speed, availability and functionality, marketing strategies need to be integrated with digital and interactive tools and practices.

In this module, you will learn how to utilise the latest tools and technologies to identify new opportunities for strategic marketing and analyse online customer behaviour. Search optimisation, paid search, mobile marketing, social media, online advertising, email marketing and e-CRM– you will develop a firm grasp on all of these digital tools. Applying these skills to real examples, you will be able to integrate digital marketing into a communication and marketing plan and unlock a greater level of customer value.

Finance and Pricing Strategy

This module deals with two key financial aspects: first, how to price products and services strategically, and second, understanding critical topics in financial management from a marketing point of view. The module will equip you with the pricing and financial skills required to become effective marketers and future business leaders, improve cross-functional role and communication skills, and maximise strategic influence within the firm.

Market Research

Market research is vital to making informed decisions and formulating effective marketing plans. This module examines problem formulation, research design, data collection, data analysis, and interpretation of market research results. You will gain the practical skills to design, analyse, interpret and critically evaluate market research studies. This is an important skill for an integrated marketing strategy – market research complements marketing analytics and big data analytics to help solve business problems.

Marketing Analytics

Today’s marketing is not just an art; it requires the use of data and quantitative approaches to support marketing strategies in rapidly changing offline and online environments. This module will equip you with the skills to evaluate marketing strategies by measuring effectiveness and profit generation. You will develop a complex understanding of how to derive insights from data using models and tools, including digital analytics tools for web and social media, and advertising and campaign metrics.

Taking a very hands-on approach with real datasets and cases, you will learn how best to apply these analytical techniques to effectively understand customer needs. The goal is not to be a statistician, but to equip you with analytical thinking and a set of applied quantitative marketing skills so that you are best prepared to succeed in the workplace.

Services and Customer Relationship Management

The profitability of a business increasingly depends on two factors: its ability to build and sustain strong relationships with customers and other key stakeholders, and the quality of the services it provides customers. Relationship management is critically important in any industry and is an essential skill for you to master as a marketing professional.

This module equips you with the skills to manage relationships for superior financial performance – focusing on relationships with external customers – consumers, buyers, agents – and internal customers – employees, colleagues, different functional areas and departments. You will gain powerful insights, best practices, and the latest ideas on how to manage relationships for profit, how to sustain trust and loyalty over time, and how to deliver outstanding customer service quality. Using CRM technology, you will discover best practices and innovations in loyalty and service management.

Strategic Brand Management

How do brands create value for customers and for the organisations that manage them? This module covers building, measuring and managing elements of the marketing mix to build brand equity.

Strategic Market Management

To excel as a senior level marketer, you must possess a clear understanding of the concepts needed to craft and execute strategy, along with sound knowledge of how to apply financial and operational principles. This module will introduce you to frameworks and real-world examples in marketing strategy, including future thinking, sustainable design, creation of new markets and the diffusion of innovation as key topics.  

Equipped with the skills to formulate and execute market-relevant and financially sound strategies for an organisation, you will be able to take an overall view of its future direction and the potential hurdles it faces. Case studies will help to sharpen your skills in identifying strategic challenges for a range of different companies, and to evaluate the options open to senior marketing managers in these contexts. 

Concentration: Marketing Management

Casual Inference in Marketing

Customer Analytics and Engagement

Effective Crisis Management

Entrepreneurial Strategy

Global Strategy

How Brands Grow, and Why They Decline!

Integrated Marketing Communications

Machine Learning Applications in Marketing

Responsible Digital Innovation: Ethics at Work

Sustainable Marketing

Sustainable Marketing and Consumption

Strategic Marketing Innovation

Technologies in Marketing

Concentration: Marketing Analytics

Advanced Pricing and Profit Optimisation

Digital Marketing Analytics

Marketing Mix Models

Marketing Strategy in the Digital Economy

Marketing Decision Making

This module will focus on the key strategic marketing issues facing organisations. Through this module, you will refresh and deepen your awareness of key marketing tenets, acquire an advanced knowledge of strategic marketing, develop analytical skills, be able to think critically about strategic marketing, and be able to make strategic decisions to deal with specific business situations.

The Case Study module aims to contribute to the development of managerial potential by applying problem-solving techniques to complex and challenging marketing problems. The emphasis is on developing skills in addressing a real marketing case study, drawing on the knowledge and skills achieved in the entire programme.  

Students are required to analyse a company or brand of their choice using the tools, concepts and theories covered in the MSc modules. This requires identifying a range of marketing issues and analysing them using relevant data and theory. 

Individual Research Report

Students wishing to study a doctoral programme after this programme may undertake a research project, with approval from the Academic Director. This constitutes a small piece of research, with an analytical focus, that presents a major opportunity for you to revise and integrate what you have learned on the MSc programme so far. It will also allow you to demonstrate that you can apply your theoretical knowledge to a real-world context.

Strategic Marketing Consulting Project

You will act in a consulting capacity, applying your knowledge developed throughout the programme to the solution of a real business issue. You will work with a corporate sponsor who will present a challenge facing their business and they will provide feedback on your proposed solutions. 

Some of the companies that our students have worked with on a consulting project include: 

Barclaycard 

Jaguar Land Rover 

Johnson & Johnson 

Virgin Media 

Work Placement

This module aims to contribute to the development of your managerial potential by applying problem solving techniques to a challenging business situation in which you are fully immersed. The focus is on developing your skills in managing real business and executing marketing tasks in one specific business context, drawing on the knowledge and skills achieved in other modules of the MSc Strategic Marketing programme. The module will give you the opportunity to experience and operate in a real-world corporate situation.

If you opt to take the Work Placement module you will need to find your own placement. The work placement should be for one month or longer and can be held at a UK-based or international company or organisation.

Extended Work Placement

With the Extended Work Placement you will access additional work placement opportunities, including longer summer internships in the UK and worldwide. You will gain deeper work experience credentials and boost your marketability with potential future employers. The Extended Work Placement contributes to the development of your managerial potential by applying problem solving techniques to a challenging business situation in which you are fully immersed. The focus is on developing your skills in managing real business tasks, drawing on the knowledge and skills achieved in other modules of the programme.   Read more about the extended term here. 

Global Exchanges

The optional Global Exchanges programme allows you to increase your international exposure and build your network by taking advantage of specialised electives at one of our partner schools.

Please note, this module will require you to pay additional costs.

Applications for 2025 entry are open.

Discover our admissions process for the MSc Strategic Marketing including entry requirements, how to apply and key dates and deadlines.

This programme is highly competitive, so early application is advised; this will put you in a stronger position to be considered for a scholarship, and provide access to exclusive admitted students events.

How to apply

Fees and funding

Choosing to pursue a Master's is one of the most important decisions you will make and is a substantial investment in yourself.

Many of our students fund their studies through multiple funding sources. We offer a wide range of awards, including a number of scholarships to the most talented applicants. We’ve also provided information about the different financing options available to you.

What our students say

“The most rewarding part of the programme has been working on the individual and group projects that allow us to apply our understanding of the concepts we learn in our modules to real-life examples and case studies. Being able to understand and come up with creative and innovative solutions to these problems is very motivating and exciting.”

Class of 2023-24

288 students

23 average age

74% female students

50 nationalities

London | Recruitment Team One-to-Ones | MSc Programmes

8 October 2024 10.00 - 15.00 London

Are you interested in pursuing a Master's at Imperial College Business School? Register your interest for a one-to-one meeting with a member of the Recruitment Team in London to learn more.

Request a brochure

Attend an event, career impact.

Imperial College Business School Careers provides world-class support, advice, and guidance that is tailored to your own individual career aspirations and is an integral part of your time at Imperial. A number of personalised services are provided before you start and throughout your time at the Business School to support you in securing a successful role in your chosen area.

Employment outcomes below refer to the class of 2023.

employed within six months

employed in Marketing/Media/PR

employed in UK

“I’d say the most rewarding part of the programme has definitely been being able to apply theory to practical examples, whether that’s through group projects, individual assignments, case studies or learning from professionals. It’s been super interesting viewing campaigns from a managerial perspective, and all the modules tie in really well with each other so we’re able to apply learnings across the whole programme at the same time”

Meet your faculty

Our faculty are specialists in their respective fields. They have international research reputations, consult for some of the top businesses in the world and are often asked by the media to give academic insight on a wide variety of topics. 

Andreas Eisingerich

Rajesh Bhargave

Gokhan Yildirim

James Eteen

Mushegh Harutyunyan

Xinrong Zhu

Start your master's journey, frequently asked questions, how do i submit an application and what documents do i need to provide.

All applications to our postgraduate programmes are made online – we do not accept paper applications. Please refer to the ‘How to apply’ section of each programme page to see what documents you are required to submit with your application and to view the selection process.

Can I test my quantitative ability to see if I am suitable to apply for a Finance programme?

Yes, you can. Our finance programmes at Imperial College Business School are highly rigorous, and our students are required to have a high level of quantitative skills. If you are considering applying for a programme within our finance Master’s portfolio, we advise you to take our  online maths test  to test your quantitative ability and determine if you are suitable to apply for the programme.

Please note, this maths test is most relevant to candidates considering the MSc Finance, MSc Investment & Wealth Management, MSc Financial Technology and MSc Risk Management & Financial Engineering programmes.

How many programmes can I be considered for each year?

You can apply to be considered for one programme each year. We will take your areas of interest and eligibility into account when considering you for alternative programmes.

Do I need to submit evidence of my English language proficiency with my application?

While it is not compulsory to submit the results of an approved English language test with your application, it is strongly encouraged and will add weight to your application if you are able to show that you have met the language requirement prior to applying. You can find detailed information regarding the Business School’s language requirements and the tests that we accept here .

When will my referees be asked to provide a reference?

As part of your application, you will be asked to provide the contact details of two referees. Your referees will be contacted by email once you have completed and submitted your application, and the email will contain instructions on how they can submit your reference via our application system.

Please ensure that each reference letter that is submitted has been sent from an academic or professional email address. We cannot accept references sent from personal email addresses, such as Gmail, Hotmail, 126, 163, Sina, QQ, and Yahoo.

I’ve received an email confirming that my referees have submitted my references, but this isn’t yet confirmed on my account?

Our electronic application service is provided by an external provider, so there may be a delay before the receipt of your references is confirmed on your student application account.

If you receive confirmation that your references have been received but this still isn’t confirmed on your account a week after receiving the confirmation, please contact the Central Admissions team at [email protected] .

Will I be invited to interview?

Yes. As part of the selection process, shortlisted candidates for our MSc programmes will be invited to complete an interview. Interviews are conducted through Kira Talent, our video interview platform, which you can access online to record and submit your answers.

The interview process typically takes about 20 minutes and does not require extensive preparation. It aims to supplement your written application by providing a further opportunity for you to articulate your suitability for your MSc programme of choice through questions about your previous experience and future aspirations.

What interview platform do you use, and how will I be notified if I need to complete an online interview?

If you are invited to submit a video interview, you will be sent details of how to access and use the Kira Talent online interview platform.

Once you have created an account, you will be asked a series of questions, to which you can record your answers as short videos and submit them online.

Please make sure that the invitation doesn’t go to your junk mail by adding kiratalent.com to your list of safe senders. You must complete your online interview by the deadline stated in the email. If the email has gone into a junk, spam, or clutter folder in your inbox, we will not be able to rearrange a new interview for you, and your application will be considered for withdrawal.

Please note: our video interviews are conducted via the Kira Talent platform. As Kira Talent is an independent third party service provider with their own terms and conditions of service and privacy policy, please familiarise yourself with these and ensure you are happy with them before proceeding to use the Kira service and platform.

When will I receive a decision on my application?

For all MSc programmes, you can normally expect to receive a decision within 6-8 weeks of having submitted a complete application. Please keep in mind that during busy times and/or where documents are missing from an application, this time may increase.

Why is my offer subject to checks by Central Admissions?

When an offer is submitted by the Business School, the Central Admissions need to make a number of final checks before it can be formally approved. These may include an additional review of an applicant’s academic background or ensuring the references we have received are valid. Until you have received confirmation of the official offer via the College’s applicant portal, please do not arrange accommodation, book flights or decline any other offers you may be holding. The majority of offers are successfully approved by Central Admissions and you will be able to see full details of your offer conditions once your official offer has been confirmed.

I’ve been put on a waiting list, when will I receive a final decision?

Unfortunately, we are unable to confirm when you will receive a decision on your application but we will be in touch via email as soon as there is an update. Please be aware that you do not need to provide any additional information unless you think that this will add significant weight to your application (e.g. updated transcripts, relevant internships, English language results).

Can you advise me on my eligibility?

We are unable to assess eligibility before an applicant applies as the academic selection committee needs to review a full application before any decision can be made. Please check the specific entry requirements of the programme you are interested in studying along with our international entry requirements. If you feel you meet our entry requirements you can apply online.

In addition to the guidance available on our website, we also hold regular information sessions both online and on-campus throughout the year where we would be happy to discuss your suitability in more detail.

I don't meet the academic entry requirement but I have some work experience, will I be considered?

The majority of the MSc programmes require a minimum of an Upper Second Class Honours degree (or international equivalent) to be admitted. While work experience can add weight to an application, this would not be considered in place of meeting the academic requirement, regardless of how lengthy the experience has been.

The exceptions to this are  MSc Global Health Management ,  MSc Business Analytics (online delivery, part-time) , and  MSc Strategic Marketing (online, part-time) . Please refer to the programme’s entry requirements for more detailed information.

We may consider candidates applying to MSc Business Analytics (online delivery, part-time) with non-traditional qualifications and backgrounds, on the basis of highly relevant work experience or demonstrated interest.

What are the international entry requirements?

We accept a wide range of international qualifications for postgraduate study at Imperial.

We've provided general guidance in the country and region index on how qualifications awarded by public institutions overseas may satisfy our minimum academic admission requirements.

We review our requirements annually. Updates usually happen in September each year before the next academic year of entry.

If your country or region is not listed, please contact the relevant Admissions team for further information.

View accepted qualifications

What are the tuition fees?

Can i pay my tuition fees in instalments.

Yes, you can. You can pay your tuition fees in either one or two instalments payable at the start of term, or at the start of term and February, respectively. If you pay in instalments there will be a 2% surcharge of the total amount added to your first instalment. You would be asked to select a payment schedule during the offer acceptance process. Please contact the  Student Finance Team  if you have further questions about this process.

What Scholarships am I eligible to apply for, and where can I find out further information about these?

All candidates who submit an MSc application before the scholarship deadlines (listed on our website) and receive an offer for one of our programmes will automatically be considered for scholarship(s) relevant to their programme, providing they do not have additional criteria such as a video submission. You can be considered for multiple scholarships at the same time.

Additionally, there are a number of cross-programme awards and programme specific awards also available. Please check on the scholarships page on your programme of choice for eligibility and entry requirements.

Find out more information about our MSc Strategic Marketing scholarships.

I have previously studied at Imperial College London, am I eligible for an Alumni discount on the tuition fee cost?

Yes, we offer a 10% bursary on programme fees to successful candidates with an undergraduate degree from Imperial awarded at a minimum of upper second class, or Master’s degree awarded with a minimum of Merit. In order to be considered for this bursary, you must submit your application by the scholarship deadline. 

I’m being sponsored; what documents do I need to provide?

If you are being sponsored by an organisation that will be responsible for paying your tuition fees, you must provide acceptable proof of the award.

Satisfactory evidence of sponsorship is usually regarded as an original, dated and duly authorised letter from your sponsor on headed paper which includes the following:

Your name and College Identifier Number

The programme for which you have been offered a place

The amount of fees which will be paid by your sponsor (please report in GBP)

The address to which the invoice should be sent

Any Purchase Order Number required

Confirmation that the fees will be sent directly to Imperial College

Sponsorship letters should be emailed to the Central Admissions team at [email protected]  

What do I need for my visa appointment?

Your CAS number holds information about the programme you will study and if you have paid any fees. You will not need a formal letter from the College confirming your offer status for your visa appointment.

For more information about what you will need, see the  UKVI website .

If you need any advice about your visa please contact the  International Student Support team . Most information can be found on the  International Student Support website .

I require a visa to study in the UK, when will I receive my CAS?

We will start to issue CAS numbers from April. The details of your CAS will appear on your My Imperial record after you have met all the conditions of your offer. Please note that you will need to upload a scanned copy of the photo page of your passport and current visa (if you have recently completed a degree in the UK), before your CAS can be issued. Please upload these documents to the ‘Passport/visa’ section of your My Imperial account.

Once your CAS is ready, you will receive an email confirming that it has been uploaded onto your My Imperial account. If you log into My Imperial you will be able to find your CAS number and the details that have been included in your CAS.

Please note that we cannot provide you with a CAS if you have outstanding conditions on your offer. Please ensure that you allow enough time to meet your conditions and apply for a visa before the start date of your programme of study.

Are there any open days I can attend?

The Business School holds online information sessions throughout the year to give you the opportunity to learn more about the programmes from the Programme Director, current students and alumni. Please refer to the  meet us  page to find out when the next event is being held for your interested programme(s).

How do I find the Business School?

The Business School is located on the South Kensington campus of Imperial College London. Please refer to the  location page  for our address and guidance on how to get here.

Does the Business School provide accommodation?

Many students choose to live in private rented accommodation whilst attending the Business School whilst others choose to book accommodation through  GradPad . Please refer to the  accommodation  page for more information regarding the different types of accommodation available to you.

Which team should I contact for help?

Please note that before you contact us you should also check information on the relevant pages on the Business School or College website. If your question isn’t answered, please contact the appropriate team below.

General application queries

Admissions Team

[email protected]

Deposit and tuition fee invoice queries (including refunds)

To check if your payment has been received

Tuition Fees Team

[email protected]

+44 (0) 20 7594 8011

To check if your documents have been received

Queries regarding your CAS number

Central Admissions

[email protected]

+44 (0) 20 7594 7258

Career-related queries from admitted students

Careers Team

[email protected]

+44 (0) 20 7594 9617

Visa and immigration queries

International Student Support

+44 (0) 20 7594 8040

Accommodation queries

[email protected]

+44 (0) 20 7594 9444

General student information and advice

Student Hub

[email protected]

Advice on budgeting and London living costs

Advice on external scholarships

Student Financial Support

[email protected]

+44 (0) 20 7594 9014

If you’ve submitted your application but haven’t received your CID number

Registry Systems

[email protected]

Password or technical issues with your Imperial Gateway account

[email protected]

+44 (0)20 7594 9000

Do you offer any programmes on a part-time basis?

Almost all of the MSc programmes we have available are 12 month, full-time programmes. The only exceptions are our MSc Business Analytics (online delivery, part-time) and MSc Strategic Marketing (online, part-time) programmes, which are available on a part-time basis.

Does Imperial College Business School offer undergraduate programmes?

Yes, we offer an Economics, Finance and Data Science Bachelor's degree, as well as a range of courses at undergraduate level:

• BSc Economics, Finance and Data Science
• BPES Programme
• Joint Honours and Intercalated BSc Programme
• Summer School Programme

Moving to London: Finding My Stride at Imperial College Business School

How MSc Strategic Marketing has shaped me

Saina Kalra, an MSc Strategic Marketing student, shares her reflections on the enriching journey of studying this dynamic programme.

Why I chose to study MSc Strategic Marketing

Ruxi Helici, a MSc Strategic Marketing student, shares her motivations for studying the programme, her key takeaways from the first term, and what aspects she is looking forward to most in the second term.

Explore more

Find out more about entry requirements, who we are looking for and how to apply to the MSc Strategic Marketing programme. 

MSc Strategic Marketing (online, part-time)

Upcoming events.

Wherever you are in the world, our Recruitment team holds events where you can meet staff and students, and get your questions answered. 

[email protected]

Market Research in the United Kingdom

Market research in the United Kingdom is more than just a strategic move—it is an essential practice that unveils the complex landscape of one of the world’s most dynamic and influential markets. From its deep-rooted history and diverse consumer base to its forward-looking industries and sectors, understanding the UK market goes beyond mere numbers.

What drives successful market strategies in the diverse and ever-changing United Kingdom market? Explore market research in the UK to uncover actionable insights that can drive business success and market penetration strategies.

What Is Market Research in the UK?

Market research in the United Kingdom analyzes data related to consumer preferences, market trends, and competitive landscapes within the UK market context. It involves exploring demographic profiles, purchasing behaviors, and psychographic characteristics of consumers to inform business decisions and marketing strategies.

Why is Market Research in the United Kingdom Important?

Market research in the UK helps businesses understand shifting consumer preferences, industry disruptions, and evolving economic landscapes. As the UK continues to play a pivotal role on the global stage, market research in the United Kingdom remains the cornerstone for any enterprise hoping to make a mark or adapt within its business ecosystem.

For instance, with Brexit and other policy changes, the regulatory environment in the UK has been in flux – and market research in the United Kingdom helps businesses navigate these complexities, ensuring compliance and forecasting potential future shifts. In addition, the UK is a hub for innovation, especially in sectors like fintech, biotech, and AI. Firms looking to innovate need market research to understand where the opportunities lie and where investments are most likely to yield returns.

What Are the Benefits of Conducting Market Research in the United Kingdom?

Undertaking market research in the United Kingdom has several benefits that can redefine a business’s trajectory. Here’s a deep dive into the main advantages:

• Informed Decision Making: With market research, businesses are equipped with actionable insights, ensuring decisions are backed by data and not just intuition. This reduces uncertainties and increases the probability of success.

• Understanding Market Dynamics: The UK market is influenced by various factors, from geopolitical shifts like Brexit to cultural festivals and events. Market research in the United Kingdom provides a lens into these dynamics, enabling businesses to adapt and align their strategies accordingly.

• Spotting Emerging Trends: With industries like technology, fashion, and media thriving in the UK, trends emerge rapidly. Businesses can identify these trends early on through market research in the UK, positioning themselves advantageously.

• Mitigating Risks: Market research in the United Kingdom plays a pivotal role in identifying potential risks, whether they’re associated with entering a new sector, launching a product, or navigating post-pandemic market realities.

• Tailoring Offerings: The UK consumer base has diverse preferences, needs, and buying behaviors. Market research in the UK offers in-depth insights, allowing businesses to customize their offerings and ensure they resonate with the target audience.

• Gaining Competitive Advantage: In the fiercely competitive UK market landscape, comprehensive insights are a tool for gaining an edge, offering deep insights into competitors’ strategies, strengths, and weaknesses.

When to Conduct Market Research in the United Kingdom

Determining the optimal time to conduct market research in the UK is key for businesses seeking accurate and actionable insights. With its diverse consumer base and dynamic economic environment, the UK market presents various ideal moments for market research.

• Product Development and Innovation : When developing new products or services or modifying existing ones for the UK market, market research in the UK can provide crucial consumer insights, helping to tailor offerings to local preferences and needs.

• During Economic Shifts : The UK’s economic climate can impact consumer spending and behavior. Conducting market research during or anticipating these shifts can help businesses adapt their strategies accordingly.

• Following Major Political or Social Changes : Events like Brexit significantly impact market conditions. Researching post-event consumer sentiments and market trends is crucial for staying relevant and competitive.

• Customer Satisfaction and Feedback : Post-launch of products or services, market research is critical to gather customer feedback, measure satisfaction, and identify areas for improvement.

Main Tourist Attractions and Cities

One cannot delve into market research in the United Kingdom without acknowledging the nation’s vast and diverse appeal for tourists. The tourism industry, an economic pillar, reveals varied interests from visitors worldwide. Here’s an exploration of some iconic sites and attractions:

• London: The vibrant capital is a treasure trove of attractions, from the historic Tower of London and Buckingham Palace to the modern Shard and London Eye. Any market research in the United Kingdom will affirm the city’s magnetic allure for tourists.

• Stonehenge: This prehistoric monument in Wiltshire remains one of the world’s great mysteries. Captivating millions annually, market research in the United Kingdom often highlights Stonehenge as a favorite attraction.

• Stratford-upon-Avon: The birthplace of William Shakespeare, this town offers a deep dive into Elizabethan England. Any comprehensive market research in the United Kingdom acknowledges its importance in literary tourism.

• Belfast and the Titanic Quarter: Northern Ireland’s capital blends history and modernity. The Titanic Belfast museum, dedicated to the ship’s legacy, is a prime example. Researchers in the UK highlight the city’s evolving appeal to international visitors.

• Cornwall and Devon : Popular for their beaches and coastal scenery, these regions impact market research in leisure, coastal tourism, and seasonal consumer behavior.

Leading Players in the UK Market

The UK market is characterized by prominent brands, companies, and institutions across various sectors. Here are some notable players and their contributions to the UK market:

• Retail Sector: Tesco, Sainsbury’s, and Asda dominate the retail industry, offering diverse product offerings and omnichannel shopping experiences to UK consumers.
• Technology and Innovation: Companies like British Telecom (BT), Vodafone, and ARM Holdings lead the technology sector, driving innovation in telecommunications, mobile technologies, and semiconductor design.
• Financial Services: HSBC, Barclays, and Lloyds Banking Group are significant players in the UK’s financial services industry, providing banking, insurance, and investment solutions to businesses and individuals.
• Pharmaceuticals and Healthcare: GlaxoSmithKline (GSK) and AstraZeneca are renowned pharmaceutical giants conducting cutting-edge research and development in healthcare solutions and medications.
• Automotive Industry: Jaguar Land Rover, Rolls-Royce Motor Cars, and Mini (BMW Group) are prominent names in the UK automotive sector, known for luxury vehicles and engineering excellence.
• Energy and Utilities: BP, Shell, and National Grid play key roles in the UK’s energy sector, focusing on renewable energy initiatives, oil and gas exploration, and electricity transmission.

Influential Industries

A large industry in the UK is the pharmaceutical industry. This industry has an essential part in the economy and the UK has a big share of global pharmaceutical R&D expenditures. Companies in the UK, next to companies in the US, have discovered and invented more leading medicines than any other country.

The automotive industry has a turnover of about fifty billion pounds and twenty-five billion pounds of exports. The UK also has the second-largest national aerospace industry in the world.

According to European standards, the UK has intensive, efficient, and highly mechanized agriculture. More than half of its food needs are being produced domestically, however, the percentage of the labor force is very small. Another big industry is the fishing industry and there are important natural resources such as coal, natural gas, petroleum, limestone, and a lot of arable land. The UK is furthermore a large consumer of energy and one of the world’s largest producers of natural gas.

Local Markets in Great Britain

Out of the four countries, England possesses the largest economy. The country is highly industrialized and is an important producer of chemical products and textiles. A significant proportion of the country’s income comes from London. London is one of the largest financial centers, with insurance companies, banks, commodities, and future exchanges all concentrated in the city.  The financial services sector plays a vital role in the economy of England.

Scotland’s economy mainly consists of heavy industry underpinned by shipbuilding, steel industries and coal mining. With many large finance firms based in Scotland, the financial services center of Scotland Edinburgh is the sixth largest financial center of Europe.

Wales now has a post-industrial economy. Earlier Wales had a dominant mining and coal industry but that has changed. The service sector now provides the majority of jobs.

The economy of Northern Ireland is the smallest economy of the four. The economy has benefited from major investments by large multinational corporations in the high-tech industry. Subsidies from the government and the skilled workforce in Northern Ireland attract these corporations.

Regional Insights in the UK

The United Kingdom comprises diverse regions with economic strengths, cultural identity, and market dynamics. Understanding regional differences is essential for effective market research and targeted business strategies. Here are insights into key regions within the UK:

• London: As the capital and financial hub of the UK, London offers a vibrant and diverse market with opportunities across finance, technology, fashion, and tourism. It attracts global talent and serves as a gateway to international markets.
• South East England: This region is known for its strong economy, particularly in sectors like aerospace, pharmaceuticals, and digital technology. It offers proximity to London and benefits from strategic transport links.
• North West England: Home to major cities like Manchester and Liverpool, this region excels in media, creative industries, and advanced manufacturing. It has a thriving startup ecosystem and cultural vibrancy.
• Scotland: Scotland boasts strengths in renewable energy, tourism, and food and drink industries. Edinburgh and Glasgow are centers for finance, technology, and higher education.
• Wales: Wales has a diverse economy with strengths in aerospace, renewable energy, and creative industries. Cardiff, the capital, is a hub for finance and professional services.
• Northern Ireland: This region has a growing tech sector, particularly cybersecurity and software development. It also offers opportunities in agri-food, tourism, and advanced manufacturing.

Current Trends in Market Research in the UK

The landscape of market research in the UK is continuously evolving and following these trends is crucial for businesses to understand and adapt to the UK market effectively. Here’s a look at the current trends in market research in the UK:

• Sustainability and Ethical Consumption : With a growing consumer emphasis on sustainability, market research in the UK is focusing more on understanding attitudes toward environmentally friendly and ethically sourced products.

• AI and Machine Learning Integration : Artificial intelligence and machine learning are increasingly used for market research data analysis. These technologies enable more sophisticated pattern recognition, predictive analytics, and sentiment analysis.

• Agile and Real-Time Research : There’s a trend towards agile and real-time research methodologies in response to rapidly changing market conditions. Businesses are seeking quicker, more flexible approaches to gain timely insights.

• Personalization and Micro-Segmentation : Market research is becoming more personalized, focusing on specific consumer segments and individual behaviors. This helps in creating more targeted and effective marketing strategies.

• Voice of the Customer (VoC) Programs : Many UK companies are implementing VoC programs to continuously capture customer feedback across various channels and touchpoints, providing real-time insights into customer needs and preferences.

Largest-Growing Segments in the UK Market

Several industries and sectors are experiencing significant growth and innovation within the UK market:

• Technology and Digital Services: The tech sector in the UK is booming, with growth driven by digital transformation, cloud computing, artificial intelligence (AI), and cybersecurity. E-commerce, fintech, and software development are key segments experiencing rapid expansion.

• Healthcare and Life Sciences: The life sciences sector is multiplying due to an aging population and an increasing focus on healthcare innovation. Biotechnology, pharmaceuticals, and medical devices offer substantial opportunities for research and investment.

• Renewable Energy: The UK is committed to sustainability and renewable energy, with growth in offshore wind, solar power, and green technologies. This sector presents lucrative opportunities for investment and innovation.

• Financial Technology (Fintech): London is a global hub for fintech innovation, with growth in payment solutions, digital banking, blockchain technology, and insurtech. Fintech startups are disrupting traditional financial services.

• Creative Industries: The UK’s creative sector, including film, television, gaming, and design, is thriving. Content creation, digital media, and immersive technologies drive growth in this dynamic industry.

• Food and Beverage: The food and beverage industry is evolving to meet changing consumer preferences, with growth in health-conscious products, plant-based alternatives, and premium offerings.

Expected Results from SIS International’s Market Research in the United Kingdom

In-depth Consumer Insights:

Our market research in the UK provides businesses with profound insights into consumer behaviors, preferences, and purchasing patterns specific to the UK market. This knowledge enables tailored marketing strategies and product development that are aligned with consumer needs.

Strategic Recommendations:

SIS offers actionable recommendations based on robust data analysis and market assessments. Our strategic insights empower businesses to make informed decisions, optimize resource allocation, and capitalize on market opportunities effectively.

Competitive Intelligence:

By analyzing the competitive landscape, SIS International helps businesses identify market gaps, assess competitor strategies, and formulate competitive positioning strategies to gain market share in the UK.

Risk Mitigation:

Our market research assists in mitigating risks associated with market entry, product launches, and strategic initiatives by providing data-driven insights and scenario analysis tailored to the UK market environment.

ROI Optimization:

Through targeted market research, businesses can optimize their return on investment (ROI) by focusing resources on high-potential market segments, refining marketing messages, and enhancing customer engagement strategies.

Market Drivers and Restraints

Understanding market drivers and restraints is crucial for businesses operating in the UK market. By leveraging market drivers and addressing market restraints effectively, businesses can capitalize on opportunities, mitigate risks, and navigate the evolving business landscape.

Market Drivers:

• Digital Transformation: Rapid adoption of digital technologies across industries, including e-commerce, fintech, and remote working solutions, drives market growth and innovation.
• Shift in Consumer Behavior: Changing consumer preferences towards sustainability, convenience, and personalized experiences push demand for new products and services.
• Government Initiatives: Supportive government policies and incentives for innovation, renewable energy, and infrastructure development stimulate market activities and investments.
• Global Connectivity: Access to international markets and trade agreements fosters business expansion opportunities and market diversification.
• Research and Development (R&D) Investments: Continued investments in R&D across sectors like healthcare, technology, and renewable energy fuel innovation and product development.

Market Restraints:

• Brexit Uncertainties: Ongoing uncertainties related to Brexit, including trade agreements, regulatory changes, and labor market implications, impact business confidence and investment decisions.
• Skills Shortages: Challenges in accessing skilled labor, particularly in emerging technologies and specialized sectors, limit growth and innovation potential.
• Economic Volatility: Global economic uncertainties, currency fluctuations, and geopolitical tensions threaten market stability and consumer spending patterns.
• Regulatory Complexity: Evolving regulatory frameworks and compliance requirements create operational challenges and increase business compliance costs.
• Infrastructure Constraints: Limitations in transport, digital infrastructure, and access to high-speed internet in certain regions may hinder business expansion and connectivity.

Opportunities for Businesses

The rich commerce, culture, and technology tapestry makes the UK ripe with business opportunities. When engaging in market research in the United Kingdom, one can discover a multitude of avenues waiting to be explored such as:

• Digital Prowess: The UK is a frontrunner in the digital economy. For businesses eyeing the tech sector, market research will reveal opportunities in e-commerce, AI, FinTech, and more.

• Cultural Heritage and Creative Industries: The UK’s creative industries are thriving, from film and music to fashion and design. Market research in the United Kingdom can help businesses identify collaboration potential and growth areas within this vibrant sector.

• Health and Biotech: The UK’s health research, pharmaceuticals, and biotechnology prowess offers vast opportunities. Businesses delving into market research will discover avenues for innovation, partnerships, and investments in these fields.

• Education and Research: The UK houses some of the world’s leading universities and research institutions. There’s immense potential for educational collaborations, student mobility, and R&D ventures.

• E-commerce and Retail: With an evolving consumer base and a surge in online shopping trends, businesses can find ample growth spaces in the UK’s retail landscape. 

Challenges for Businesses

While the UK market presents countless opportunities, it also brings specific challenges that businesses must be aware of. Market research in the United Kingdom aids in the identification of these potential pitfalls:

• High Competition: The UK’s status as a global business hub means intense competition across sectors. Market research often shows saturated markets and the need for differentiation to succeed.

• Dynamic Consumer Behavior: The UK consumer base is informed, discerning, and constantly evolving. Continuous market research in the United Kingdom is required to track consumer expectations and preferences shifts.

• Sustainability Pressures: With a push towards green initiatives, businesses face the challenge of aligning with sustainability goals. Market research in the United Kingdom can guide businesses in aligning with the nation’s environmental objectives while remaining profitable.

• Cultural and Regional Diversity : The UK’s diverse cultural and regional landscape means consumer preferences can vary significantly across different areas. This diversity makes it challenging to conduct research representative of the entire market.

• Consumer Skepticism : Consumers often have a level of skepticism regarding market research, which can make gathering accurate and honest feedback challenging.

Future Outlook of Market Research in the UK

Technological innovation is expected to shape the future of market research in the UK. That’s why understanding these upcoming trends is crucial for businesses to stay ahead. Here’s an overview of the anticipated developments in market research in the United Kingdom for businesses:

• Increased Reliance on Technology : Advanced technologies like AI, machine learning, and big data analytics will play a more significant role in market research. These tools will enable more sophisticated data analysis, predictive modeling, and real-time insights.

• Greater Focus on Customer Experience : There will be a heightened focus on researching the customer journey and experience. This comprehensive approach will provide deeper insights into how customers interact with brands and make purchasing decisions.

• Sustainability and Social Responsibility : As consumer awareness and demand for sustainability grow, market research will increasingly focus on environmental and social governance factors. This shift will impact product development, branding, and corporate strategies.

• Mobile and Social Media Analytics : Mobile and social media analytics will be used more frequently in market research, offering real-time insights into consumer behaviors, preferences, and opinions.

• Agile and Flexible Research Methodologies : Businesses will adopt more agile and flexible market research methods to adapt to market changes and consumer trends quickly.

SWOT Analysis of the UK Market

This SWOT analysis provides a holistic view of the UK market landscape, highlighting areas of strength, weaknesses, opportunities, and threats that businesses should consider when formulating strategic plans and conducting market research. Some of the most important factors to consider before investing in the UK are:

• Economic solid Fundamentals: The UK has a diverse and resilient economy supported by industries such as finance, technology, healthcare, and creative sectors.
• Innovation and Research Capabilities: The UK is a hub for innovation with leading universities, research institutions, and a culture that fosters entrepreneurship and technological advancements.
• Global Connectivity: London is a global financial center and gateway to international markets, attracting investments and fostering business partnerships.
• Stable Regulatory Environment: Generally stable regulatory frameworks support business operations, consumer protection, and industry standards.

Weaknesses:

• Brexit Uncertainties: The aftermath of Brexit has introduced uncertainties related to trade agreements, labor markets, and access to European markets, which have impacted business decisions and investments.
• Skills Shortages: Certain sectors, particularly in technology, healthcare, and engineering, face challenges in accessing skilled labor.
• Infrastructure Constraints: Transport and digital infrastructure in some regions may limit business expansion and connectivity.

Opportunities:

• Market Diversification: Expanding into new markets or diversifying product offerings presents growth opportunities for businesses in emerging sectors.
• Green Economy Initiatives: The growing emphasis on sustainability and renewable energy offers businesses opportunities in green technologies, the circular economy, and sustainable practices.
• Digital Transformation: Accelerated adoption of digital technologies creates opportunities in e-commerce, fintech, telemedicine, and remote working solutions.
• International Trade: Exploring global markets beyond the EU presents opportunities for export-oriented businesses.
• Economic Volatility: Global economic uncertainties, currency fluctuations, and geopolitical tensions threaten market stability and business growth.
• Regulatory Changes: Rapid regulatory changes or policy shifts can impact business operations, compliance costs, and market access.
• Competition: Intense domestic and global competition requires businesses to differentiate and innovate to maintain market share and profitability.
• Cybersecurity Risks: Increased reliance on digital technologies exposes businesses to cybersecurity threats and data breaches.

SIS International  provides full-service solutions in Consumer, B2B, Industrial, Healthcare and other industries. SIS can help you to stay competitive by delivering full insight into the business landscape.  SIS conducts Qualitative, Quantitative and Strategy Research.  Our methods include:

• Focus Groups
• Customer Interviews
• Digital Communities
• Market Opportunity, Sizing & Entry Assessments
• Competitive Analysis

We have extensive market coverage in Europe.  Learn more about our coverage in London , Scotland and in Europe .

Expand globally with confidence. Contact SIS International today!

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10 Best market research companies in the UK for reliable data and analysis

2. vision one, 3. schlesinger group uk, 5. qualtrics, 6. mesh experience, 7. surveymonkey, 8. sis international research, 9. brandwatch, are uk market research companies effective.

The UK market remains a key choice for businesses looking to expand their customer base and unlock growth opportunities. But you can’t do it without first gathering actionable intelligence about buyers, their needs and their preferences. Market research companies in the UK can help you make strategic business decisions with consumer insights.

These market research agencies use quantitative and qualitative research methods to help you assess the competition, buyers’ pain points, and motivations. This data gives you the actionable insights you need to make your brand stand out in the crowd. For example, you can develop better products that meet customers’ needs or use competitive intelligence to create better marketing strategies. You can also use consumer insights to spot untapped product segments and drive business growth, and to spot potentially devastating fluctuations in your market, allowing you to act before the going gets tough.

Market research platforms do almost the same job as a market research agency but much more efficiently and at a lower cost. For example, consumer research tools like Attest let you tap into a global audience of consumers and get the insights without having to wait for weeks or paying a hefty amount. With in-built analytical capabilities, these tools get you quality data analysis much faster for efficient decision-making. Another great thing is that you have control over your insights, and can reuse them as you wish—something that’s trickier to do with a market research agency.

Market research agencies and tools offer endless opportunities for you to explore new ideas and build on existing product, marketing and sales strategies. But finding a market research company or platform that’s right for you can be challenging. Whether you’re looking for market research agencies in London , Birmingham, Glasgow, or beyond, we’ve got you covered.

Here we explore the top 10 UK market research companies and platforms that make it effortless for you to gather and analyze data and get your insights.

	London	– Marketers – Insights professionals – Consumer researchers	– Brand tracking – Creative testing – Consumer profiling – Market analysis – New product development	Learn about
	London	– B2B and consumer research professionals	– Focus groups – In-depth interviews – International research – New product development – Brand tracking and development – Customer satisfaction research – Neuromarketing	Available on request
	London	– Product researchers – Clinical researchers	– Focus Group facilities – Global market research studies – Data collection – Online qualitative solutions – Usability testing – Eye tracking studies – Biometric labs	Available on request
	London	– Marketers	– Concept testing – Online research panel – Online communities – DIY and Online surveys – Quantitative and qualitative research	Available on request
	London	– Market researchers	– Online survey – Consumer feedback research – NPS and VOC – Customer experience research – Enteprise feedback management	Available on request
	London	– Marketing effectiveness researchers	– Advanced statistical research – Creative development studies – Diary studies – Mobile surveys	Available on request
	London & Dublin	– Market researchers – Brand researchers	– Customer research – Employee research – Market research – Online surveys – Brand research – Product innovation research services	Available on request
	London	– Fieldwork researchers	– Fieldwork services – Project management – Viewing facilities – Focus groups – Transcripts	Available on request
	London	– Full-service market research	– Competitive intelligence – IT market research – Healthcare market research – Management consulting	Available on request
	London	– Consumer intelligence researchers	– Brand management – Crisis management – Stakeholder management – Social media management – Content marketing – Influencer marketing	Available on request
	London	Consumer feedback research	– New product development – Concept testing – Social listening – Creative testing	Available on request

Attest is a leading consumer intelligence platform that offers you quality-checked data and consumer insights from global audience panels.

Sign up for a demo today to see how Attest can uncover the insights that can help you truly understand your target audience.

Research agency expertise or DIY software? Get the best of both!

Get fast, reliable insights and advice from our research experts—to make sure you get the insights you need, when you need them.

Attest is a London-based consumer research platform that lets you gather data from global audiences and make confident business decisions based on quality insights. With Attest’s research technology platform, you can reach your target customers in 59 and survey them for in-depth data collection.

Attest’s mixed-panel approach gives you reliable data verified by a blend machine learning algorithms and human research analysts. This makes sure that your research with Attest is super reliable, and using multiple panels means you get your insights fast!

The interactive dashboard visualizes the data and gives you quick takeaways for smarter (and faster!) business decision-making. You can also survey target audiences multiple times or compare differences in the response of two groups.

With Attest, you get reliable consumer insights in hours or days, instead of weeks or months. Plus, you get expert support every step of the way, whether you need help sending out the first survey or a second pair of eyes on your insighs project. Attest remains the first choice for companies exploring market research tools for tracking brand health, analyzing competitors, and developing new products. See our market analysis templates to send your first survey.

Don’t just take our word for it. See what our customers are accomplishing with Attest.

The UK-based fintech company GoCardless was looking for an efficient way to quantify customers’ pain points and address payment challenges. Check out how they used Attest to better position the brand’s value proposition.

Attest’s simple platform has enabled the GoCardless team to find out a really wide range of crucial information about our market quickly and reliably. The platform gives us the confidence to run market research that we know will reveal or compound actionable knowledge about our market. Siamac Rezaiezadeh, Director of Product Marketing at GoCardless

With Attest, GoCardless spotted eight key pain points in customer experience and could articulate their value proposition 20 percent more clearly.

Be like GoCardless. Book a demo with Attest and get the consumer data that matters for your business.

Location: London, England

Pricing: See more about Attest pricing

• Brand tracking
• Consumer profiling
• Creative testing

Market analysis

• New product development

Looking for a market research agency? One that makes market research hassle-free, gives you quality data, and removes the stress of having to do it all yourself?

Give Attest a shot today! Sign up for a demo to see how it can help you.

Choose the #1 UK market research company

Get reliable market insights fast with Attest’s survey software. And designated advice from our Customer Research Team will help you make the most of your insights.

Vision One is a UK-based market research company that specializes in delivering bespoke B2B and consumer research insights. They use a wide range of qualitative and quantitative research methods to offer consulting services in branding, product development, and international market research. Currently, they serve industries ranging from finance to leisure to social research. Their B2B research insights services are ideal for companies looking to conduct advertising research, customer satisfaction surveys and employee surveys.

Vision One’s B2B brand tracking tool BrandVision helps organizations be aware of brand health and performance. This award-winning agency can also efficiently conduct different surveys, including face-to-face surveys, omnibus surveys and central location tests. This global market research company also offers advanced research services such as neuro-marketing, implicit reaction time testing and eye tracking.

Location: Camden Town, London

Pricing: Available on request

• Focus groups
• In-depth interviews
• International research
• Brand tracking and development
• Customer satisfaction research
• Neuromarketing

Schlesinger Group UK is a leading market research company offering qualitative and quantitative research services along with clinical research and special solutions. These special services include transcription, product and sensory testing, and trial and jury consulting. The market research agency also offers technology products that combine automation, data science, and artificial intelligence to streamline how you engage with respondents.

Their quantitative research offerings include fieldwork, recruitment-as-a-service, and do-it-for-me solutions. Qualitative research services range from facility video services to focus groups to product tests. The company also owns hospital simulation centers where you can create real-life medical scenarios for training videos or hands-on learning.

Location: London, United Kingdom

• Quantitative and qualitative market research services
• Online surveys
• Focus Group facilities
• Global market research studies
• Data collection
• Online qualitative solutions
• Usability testing
• Eye tracking studies
• Biometric labs
• Product testing
• Clinical research

Toluna is a market research technology company specializing in data insights delivery with its global panel of 40+ million consumers across 68 markets. They provide self-service and full consultancy services to businesses across retail, automotive, education, and other industries. 

Toluna is known for its end-to-end consumer intelligence platform that uses trusted research methods and analytic capabilities to deliver real-time data visualization and insights. The team excels at offering solutions for market sizing research, new product development, and brand health research, to name a few.

Location: London, UK (Headquarters in Norwalk, CT) Pricing: Available on request Best for:

• Concept testing
• Online research panel
• Online communities
• DIY and Online surveys
• Quantitative and qualitative research

Qualtrics is another leading market research platform that helps corporate and academic researchers alike in tackling challenging research problems. With its intuitive drag-and-drop interface, you can easily roll out advanced-flow surveys, dive deep into complex customer segments, or even conduct product testing. 

This market research tool can also help you with purchase behavior analysis, market trend research and competitive benchmarking, among other things. Qualtrics’ flexible service model is ideal for companies looking to run strategic market research in-house or partner with agencies.

Location: London, UK (Headquarters in Provo, UT and Seattle, WA)

• Online survey
• Consumer feedback research
• NPS and VOC
• Customer experience research
• Enteprise feedback management

MESH Experience is a leading market intelligence company that helps you measure customer experience and marketing effectiveness. They help you capture, measure, and analyze customer experience and path to purchase data from more than 100 touch points. Their unique Real-time Experience Tracking (RET) solution lets you dive deep into what customers experience across owned, paid, and earned touchpoints.

This market research consultancy helps FMCG, finance and telecoms companies with customer experience, data analytics, and attitude research. They can also help you with creative development research, mobile surveys, and syndicated surveys. MESH Experience is also a company partner member of the Market Research Society.

• Advanced statistical research
• Creative development studies
• Diary studies
• Mobile surveys
• Syndicated surveys

SurveyMonkey (recently acquired by Momentive) is a global survey software leader helping businesses get insights from employees, customers, and target markets. The platform offers 250+ survey templates, helping you create expert surveys in minutes. 

You can also use SurveyMonkey’s global audience of 175M+ respondents in 130+ countries to get the market research insights you need. Besides using pre-profiled attributes, the platform offers you the flexibility to create custom screening questions. Surveymonkey also makes it effortless for you to analyze survey responses with built-in reports and advanced dashboards.

Location: London & Dublin, UK (Headquarters in San Mateo, California)

• Customer research
• Employee research
• Market research
• Brand research
• Product innovation research services

SIS International Research is a global insights agency offering strategy consulting services to companies in different business sectors ranging from agritech to beverage to IT. Their full-service market research services include consumer research. B2B market research, industrial research, and more. They also provide focus group facilities, strategy research, and international market research services.

While this market research consultancy is headquartered in New York, they have offices worldwide, including in the UK, Asia, Africa, and the Middle East. Whether you need to analyze buyer behavior or need data visualization, they have the know-how and expertise to help you.

• Competitive intelligence
• IT market research
• Healthcare market research
• Management consulting
• Fintech strategy
• Brand consulting
• Automotive research
• Market entry strategy
• Portfolio expansion
• UX research

Brandwatch is one of the leading companies in the social listening space. Their suite of social products is best for organizations looking to understand consumers and manage social media channels. Their consumer intelligence platform analyzes social posts, comments, and conversations for feedback analysis and brand monitoring.

Their social media management solution is suitable for companies looking to boost customer loyalty on social, listen to consumers, and get competitive intel. You can also use their social media suite to manage social content calendars and digital asset libraries. Brandwatch helps you make smart decisions with deep qualitative insights from online customer discussion pools.

Location: Brighton, East Sussex

• Brand management
• Crisis management
• Stakeholder management
• Social media management
• Content marketing
• Influencer marketing

Zappi is a trusted insights partner in the United Kingdom. They offer you a world-class platform where you can validate product ideas, ads or shopping experiences with consumer insights. The platform lets you collect predictive consumer feedback using proven methodologies. Plus, you can choose your target audiences and get results in under six hours. Zappi’s platform offers not only historical data, but also industry benchmarks, so you can compare the data against competitors.

Besides letting you receive creative feedback for ads, the platform lets you run surveys for validating product ideas and optimizing shopper experience as well. They also offer project consulting services for companies looking to gain actionable consumer insights with flexible support.

Location: London, UK (Headquarters in Boston, Massachusetts)

• Automated market research,
• Social listening
• Innovation testing

Yes, market research companies help you test uncharted territories before you enter a new market, test ideas, or validate product concepts. They use market analysis tools to help you gain actionable competitive intelligence and decide the next steps you need to take.

So, how else can market research companies UK help you? Check out the benefits below.

• Understand customers better: Whether you’re expanding your business to the UK or launching new products, market research companies help you analyze customers’ interests so you can get a bigger bang for your buck every time.
• Stay ahead of the competition: You don’t want to make the same mistakes your competitors make. With market research insights, you can learn what can go wrong and decide accordingly.
• Test products before launch: Testing prototypes with like-minded consumers helps you find improvement opportunities and cater to customers’ needs better.

With the right market research partner, you can take your business to new heights. Attest remains the go-to choice for businesses looking to survey global audiences and get quality data with expert support every step of the way.

Book a demo today to see how Attest can unlock new opportunities for your business.

Make better decisions with the best market research partner

Make smarter decisions based on reliable data, with Attest’s triple-checked consumer insights.

Customer Research Lead 

Nick joined Attest in 2021, with more than 10 years' experience in market research and consumer insights on both agency and brand sides. As part of the Customer Research Team team, Nick takes a hands-on role supporting customers uncover insights and opportunities for growth.

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• Undergraduate
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• Meet, visit and discover LSE

MRes/PhD in Management - Marketing

• Graduate research
• Department of Management
• Application code N2Z2
• Starting 2024
• Home full-time: Closed
• Overseas full-time: Closed
• Location: Houghton Street, London

This programme offers you the chance to undertake a substantial piece of work that is worthy of publication and which makes an original contribution to the field of marketing. You will begin on the MRes and will need to meet certain requirements to be upgraded to PhD status.

The MRes/PhD in Management – Marketing is part of a rigorous and interdisciplinary graduate training programme designed to stimulate critical thinking and creative ideas and provide you with the analytical skills to test hypotheses.

As a research-led department of management  ranking #5 in our field , we aim to produce top-quality social scientists who are able to engage with the conceptual foundations of marketing – such as consumer behaviour and quantitative modelling – and employ robust methods in their research.

The Marketing faculty group’s research is internationally recognised for its potential to impact practice in the field (e.g., Marketing Science Institute’s Young Scholar Award, Google-WPP Marketing Research Award, AMA-SIG Awards, AMA-SRT Forum Award, and Society for Judgment and Decision Making Awards). Faculty have diverse academic backgrounds (physics, economics, psychology, marketing, and management), interdisciplinary research interests, and a variety of methodological approaches (econometrics, lab experiments, field experiments, and surveys). Accordingly, the research strategy of the faculty is to focus on pursuing fundamental research questions that have a bearing on critical marketing issues like consumer decision making, managing new products and innovations, pricing strategy, advertising, and channels of distribution.

You will work closely with the Marketing faculty as part of a vibrant doctoral student community. The programme includes a comprehensive methodological training with the opportunity to specialise in a designated field.

Programme details

Start date	30 September 2024 - you will have the option to start at mid/end of August 2024 for the pre-sessional EC400 depending on your course selection choices.
Application deadline
Duration	Five years full-time: two years MRes, three years PhD. Please note that LSE allows part-time PhD study only under limited circumstances. Please see   for more information. If you wish to study part-time, you should mention this (and the reasons for it) in your statement of academic purpose, and discuss it at interview if you are shortlisted.
Financial support	LSE PhD Studentships and Economic and Social Research Council (ESRC) funding (see 'Fees and funding')
Minimum entry requirement	2:1 degree or equivalent in any discipline
GRE/GMAT requirement	GMAT or GRE is required for all applicants (see for further information and exceptions)
English language requirements	Higher (see 'Assessing your application')
Location	Houghton Street, London

For more information about tuition fees and entry requirements, see the fees and funding and assessing your application sections.

Entry requirements

Minimum entry requirements for mres/phd in management - marketing.

Upper second class honours (2:1) degree in any discipline, or the equivalent.

Competition for places at the School is high. This means that even if you meet our minimum entry requirement, this does not guarantee you an offer of admission.

If you have studied or are studying outside of the UK then have a look at our  Information for International Students  to find out the entry requirements that apply to you.

GRE/GMAT requirement

The GRE/GMAT is required for all applicants. We do not require a specific GRE/GMAT overall score but the test gives us an indication of your aptitude for our programmes. There is no preference for GMAT or GRE but all applications must submit scores at the time of application. Your score should be less than five years old on 1 October 2024.

See  LSE information on GRE and GMAT  for more detail on our requirements and submission of test scores, including information on LSE’s institution codes.

Assessing your application

We welcome applications for research programmes that complement the academic interests of members of staff at the School, and we recommend that you investigate  staff research  interests before applying.

We carefully consider each application on an individual basis, taking into account all the information presented on your application form, including your;

• academic achievement (including existing and pending qualifications)
• academic statement of purpose ( see guidance on writing your statement of purpose )
• academic references ( see guidance on references )
• GMAT/GRE ( how your scores are reviewed )
• outline research proposal ( see guidance on writing your research proposal )
• sample of written work

See LSE Graduate Admissions information on supporting documents

You may also have to provide evidence of your English proficiency. You do not need to provide this at the time of your application to LSE, but we recommend that you do.  See our English language requirements.

When to apply

The application deadline for this programme is 15 January 2024 . See the fees and funding section for more details.

How to apply

To apply online go to the LSE Application System .

We do not require a specific overall score but the test gives us an indication of aptitude for our programmes. A strong GMAT or GRE score will count in your favour, but other information, such as your research interests, your examination results, previous qualifications and references are central to our overall evaluation of your application. We recognise that if your first language is not English, the verbal test will be more demanding and we view your score on that basis.

Fees and funding

Every research student is charged a fee in line with the fee structure for their programme. The fee covers registration and examination fees payable to the School, lectures, classes and individual supervision, lectures given at other colleges under intercollegiate arrangements and, under current arrangements, membership of the Students' Union. It does not cover  living costs  or travel or fieldwork.

Tuition fees 2024/25 for MRes/PhD in Management - Marketing

Home students: £4,786 for the first year Overseas students: £22,632 for the first year

The fee is likely to rise over subsequent years of the programme. The School charges home research students in line with the level of fee that the Research Councils recommend. The fees for overseas students are likely to rise in line with the assumed percentage increase in pay costs (ie, 4 per cent per annum).

The Table of Fees shows the latest tuition amounts for all programmes offered by the School.

The amount of tuition fees you will need to pay, and any financial support you are eligible for, will depend on whether you are classified as a home or overseas student, otherwise known as your fee status. LSE assesses your fee status based on guidelines provided by the Department of Education.

Further information about fee status classification.

Scholarships, studentships and other funding

The School recognises that the  cost of living in London  may be higher than in your home town or country, and we provide generous scholarships each year to home and overseas students.

This programme is eligible for  LSE PhD Studentships , and  Economic and Social Research Council (ESRC) funding . Selection for the PhD Studentships and ESRC funding is based on receipt of an application for a place – including all ancillary documents, before the funding deadline.

Financial Aid and Funding sorted by research degree programme for applicants in the Department of Management.

Funding deadline for LSE PhD Studentships and ESRC funding: 15 January 2024

In addition to our needs-based awards, LSE also makes available scholarships for students from specific regions of the world and awards for students studying specific subject areas.   Find out more about financial support.

External funding 

There may be other funding opportunities available through other organisations or governments and we recommend you investigate these options as well.

Information for international students

LSE is an international community, with over 140 nationalities represented amongst its student body. We celebrate this diversity through everything we do.  

If you are applying to LSE from outside of the UK then take a look at our Information for International students . 

1) Take a note of the UK qualifications we require for your programme of interest (found in the ‘Entry requirements’ section of this page). 

2) Go to the International Students section of our website. 

3) Select your country. 

4) Select ‘Graduate entry requirements’ and scroll until you arrive at the information about your local/national qualification. Compare the stated UK entry requirements listed on this page with the local/national entry requirement listed on your country specific page.

Programme structure and courses

Research practicums.

For the duration of your 2-year MRes programme, you will engage in active research, called Research Practicums, with different members of Faculty. The rotation of practicum assignments will include one-to-one training and collaboration that provides you better understanding of the research process, e.g.;

• literature reviews,
• applied research methods and practices,
• determining theory-driven,
• testable hypotheses,
• identifying appropriate methods and samples,
• coding and data analysis,
• conducting analyses,
• evaluating findings and implications,
• writing manuscripts for the academic peer-reviewed process with ultimate goal of publication in top-tier academic journal.

First year (MRes)

Study in the first year includes a doctoral seminar in Marketing, and the option to choose courses in Microeconomics, Econometrics, advanced Statistics, and quantitative methods courses.

All first year doctoral students in the Department of Management take the seminar course on A Social Sciences Perspective of Academic Research in Management.

Should you wish to study Microeconomics, you will need to attend the Introductory Course in Mathematics and Statistics. This course begins before the start of the academic year, normally in late August.

Should you wish to study Econometrics or Statistics in your first year you should have completed an undergraduate level course and have sufficient prior academic training in econometrics and statistical theory.

You also have the option to apply to take relevant external courses with our partner institutions, such as the London Business School, with approval of the Programme Director.

Courses include:

Marketing I or Marketing II: Consumer Behaviour and Quantitative Modelling (Marketing II is suspended for 2024/25)

In the area of Consumer Behaviour you will become familiar with research in cognitive psychology, social psychology, and marketing on information processing and judgment and decision making related topics to better understand and develop marketing strategies that affect consumer behaviour. In the area of quantitative modelling you will develop the quantitative foundations for marketing decisions. Both theoretical models which help analyse marketing issues, and decision-support models will be covered

Microeconomics 1 or Statistical Inference: Principles, Methods and Computation

Prior to starting the programme you will decide with your Programme Director if your research interests require you to take either Microeconomics, Statistical Inference, or quantitative methods.

Econometrics or Quantitative Research Methods

You may choose either to study a course in Econometrics, or take additional methodology training depending on your previous research design training and research interests.

A Social Sciences Perspective of Academic Research in Management

Along with all MRes/PhD and MPhil/PhD students from across the Department of Management Research programmes you will participate in a seminar on the nature of scientific enquiry in the Social Sciences. The seminar series is led by members of the Faculty across the Department and provides an interdisciplinary collaborative perspective and the opportunity for students to develop academic presentation skills

Second year (MRes)

In the second year, you will continue to participate in Research Practicums and the Marketing Seminar. You will take elective courses in Economic, Statistics or quantitative methods, data mining and analysis. Courses taken will depend on your previous training, intellectual requirements and preferences. You will write a research paper in your field of interest which will form an important element in your upgrade to PhD.

Applied Regression, Multivariate Analysis and Measurement, or Causal Inference for Observational and Experimental Studies.

Microeconomics, Econometric Analysis

Generalised Linear Modelling and Survival Analysis, Longitudinal Data Analysis, Machine Learning and Data Mining

Advanced Quantitative Analysis for Research in Management (optional course, but highly recommended)

Research Paper in Management

Third, fourth and fifth year (PhD)

Upon successfully completing the MRes and progressing to the PhD, you will work on your research and write your PhD thesis.

Throughout the 3-5 years there are regular reviews on your research progress and in the final year you prepare a detailed plan of work for the successful submission of your thesis.  Throughout your PhD you will be expected to show the continued development of research ideas for publication, participation in relevant training courses and career development activities.

For the most up-to-date list of courses please visit the relevant  School Calendar page .   

You must note, however, that while care has been taken to ensure that this information is up to date and correct, a change of circumstances since publication may cause the School to change, suspend or withdraw a course or programme of study, or change the fees that apply to it. The School will always notify the affected parties as early as practicably possible and propose any viable and relevant alternative options. Note that the School will neither be liable for information that after publication becomes inaccurate or irrelevant, nor for changing, suspending or withdrawing a course or programme of study due to events outside of its control, which includes but is not limited to a lack of demand for a course or programme of study, industrial action, fire, flood or other environmental or physical damage to premises.  

You must also note that places are limited on some courses and/or subject to specific entry requirements. The School cannot therefore guarantee you a place. Please note that changes to programmes and courses can sometimes occur after you have accepted your offer of a place. These changes are normally made in light of developments in the discipline or path-breaking research, or on the basis of student feedback. Changes can take the form of altered course content, teaching formats or assessment modes. Any such changes are intended to enhance the student learning experience. You should visit the School’s  Calendar ,  or contact the relevant academic department, for information on the availability and/or content of courses and programmes of study. Certain substantive changes will be listed on the  updated graduate course and programme information  page.

Supervision, progression and assessment

Supervision.

You do not need to have identified a supervisor prior to application. During your MRes you will be supervised by the PhD Directors of Marketing programme.

During the first two years of the programme, you will participate in Research Practicums, working in collaboration with different faculty mentors. Each research practicum will enable you to participate in research activities, understand Faculty research interests, and develop your own research skills. Your PhD supervisor will be appointed when you upgrade to PhD.

Progression and assessment

You will need to meet certain criteria to progress to each subsequent year of the programme, such as achieving certain grades in your coursework and engaging in all aspects of the programme.

Your final award will be determined by the completion of an original research thesis and a viva oral examination.

Student support and resources

We’re here to help and support you throughout your time at LSE, whether you need help with your academic studies, support with your welfare and wellbeing or simply to develop on a personal and professional level.

Whatever your query, big or small, there are a range of people you can speak to who will be happy to help.  

Department librarians   – they will be able to help you navigate the library and maximise its resources during your studies. 

Accommodation service  – they can offer advice on living in halls and offer guidance on private accommodation related queries.

Class teachers and seminar leaders  – they will be able to assist with queries relating to specific courses. 

Disability and Wellbeing Service  – they are experts in long-term health conditions, sensory impairments, mental health and specific learning difficulties. They offer confidential and free services such as  student counselling,  a  peer support scheme  and arranging  exam adjustments.  They run groups and workshops.  

IT help  – support is available 24 hours a day to assist with all your technology queries.   

LSE Faith Centre  – this is home to LSE's diverse religious activities and transformational interfaith leadership programmes, as well as a space for worship, prayer and quiet reflection. It includes Islamic prayer rooms and a main space for worship. It is also a space for wellbeing classes on campus and is open to all students and staff from all faiths and none.   

Language Centre  – the Centre specialises in offering language courses targeted to the needs of students and practitioners in the social sciences. We offer pre-course English for Academic Purposes programmes; English language support during your studies; modern language courses in nine languages; proofreading, translation and document authentication; and language learning community activities.

LSE Careers  ­ – with the help of LSE Careers, you can make the most of the opportunities that London has to offer. Whatever your career plans, LSE Careers will work with you, connecting you to opportunities and experiences from internships and volunteering to networking events and employer and alumni insights. 

LSE Library   –   founded in 1896, the British Library of Political and Economic Science is the major international library of the social sciences. It stays open late, has lots of excellent resources and is a great place to study. As an LSE student, you’ll have access to a number of other academic libraries in Greater London and nationwide. 

LSE LIFE  – this is where you should go to develop skills you’ll use as a student and beyond. The centre runs talks and workshops on skills you’ll find useful in the classroom; offers one-to-one sessions with study advisers who can help you with reading, making notes, writing, research and exam revision; and provides drop-in sessions for academic and personal support. (See ‘Teaching and assessment’). 

LSE Students’ Union (LSESU)  – they offer academic, personal and financial advice and funding.  

PhD Academy   – this is available for PhD students, wherever they are, to take part in interdisciplinary events and other professional development activities and access all the services related to their registration. 

Sardinia House Dental Practice   – this   offers discounted private dental services to LSE students.  

St Philips Medical Centre  – based in Pethwick-Lawrence House, the Centre provides NHS Primary Care services to registered patients.

Student Services Centre  – our staff here can answer general queries and can point you in the direction of other LSE services.  

Student advisers   – we have a  Deputy Head of Student Services (Advice and Policy)  and an  Adviser to Women Students  who can help with academic and pastoral matters.

Student life

As a student at LSE you’ll be based at our central London campus. Find out what our campus and London have to offer you on academic, social and career perspective. 

Student societies and activities

Your time at LSE is not just about studying, there are plenty of ways to get involved in  extracurricular activities . From joining one of over 200 societies, or starting your own society, to volunteering for a local charity, or attending a public lecture by a world-leading figure, there is a lot to choose from. 

The campus 

LSE is based on one  campus  in the centre of London. Despite the busy feel of the surrounding area, many of the streets around campus are pedestrianised, meaning the campus feels like a real community. 

Life in London 

London is an exciting, vibrant and colourful city. It's also an academic city, with more than 400,000 university students. Whatever your interests or appetite you will find something to suit your palate and pocket in this truly international capital. Make the most of career opportunities and social activities, theatre, museums, music and more. 

Want to find out more? Read why we think  London is a fantastic student city , find out about  key sights, places and experiences for new Londoners . Don't fear, London doesn't have to be super expensive: hear about  London on a budget . 

Students who successfully complete the programme often embark on an academic career.

• The placements and careers of previous Department of Management PhD students

The Department aims to give all qualified doctoral students the opportunity to teach. Developing teaching skills and experience is an important component of the students' career development and prepare you for future academic roles. To make this experience as valuable as possible we draw on the support from the LSE's Teaching and Learning Centre.

Support for your career

Throughout the programme, you are expected to participate in Marketing Faculty Research Group research workshops, enabling you to grow familiar with the process of presenting and discussing academic papers with experienced faculty, and provide opportunities for networking. Funding is also available for you to attend and present papers at academic conferences.

LSE Careers has a team dedicated to PhD students offering a wide range of resources and advice. You will receive regular updates on career events and workshops offered by LSE Careers and the LSE’s PhD Academy. Research based employment opportunities are communicated to students in our newsletters and email updates.

Programme enquiries

Faculty members are unable to comment on your eligibility without viewing your full application file first. However, if you have any questions regarding the programme please contact the Department of Management PhD Office at  [email protected] . 

Admissions enquiries

With questions related to the admissions process, please contact the LSE Graduate Admissions team via their  getting in touch page .

Find out more about LSE

Discover more about being an LSE student - meet us in a city near you, visit our campus or experience LSE from home. 

Experience LSE from home

Webinars, videos, student blogs and student video diaries will help you gain an insight into what it's like to study at LSE for those that aren't able to make it to our campus.  Experience LSE from home . 

Come on a guided campus tour, attend an undergraduate open day, drop into our office or go on a self-guided tour.  Find out about opportunities to visit LSE . 

LSE visits you

Student Marketing, Recruitment and Study Abroad travels throughout the UK and around the world to meet with prospective students. We visit schools, attend education fairs and also hold Destination LSE events: pre-departure events for offer holders.  Find details on LSE's upcoming visits . 

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Paid market research in London

The location of each market research project depends on the criteria set by the brand we’re working with. We conduct studies across the whole of the UK, including all the big cities – and London is naturally a very popular location! To find out more about our paid market research in London, read on…

So what’s market research all about? Well, before brands bring their new products and services to the market, they need to find out what their target audience thinks about them. That’s why our mission is to recruit enthusiastic individuals who love to share their honest thoughts and opinions with these brands. No matter if your views are positive or negative, each and every piece of feedback is highly valued by both us and the brands we work with.

So, to have your say in the ways products are launched, branded, packaged, marketed, or priced, sign up to our respondent community. You’ll receive invitations to take part in studies that are relevant to you, plus, you’ll always be paid for your time. Types of studies include:

Focus Groups

If you’d like to take part in a focus group, you will probably need to travel to a venue near your location. Our paid market research in London is often held centrally and, for focus groups, we use two viewing facilities to host – Spectrum and Home Sweet Home . Both venues are comfortable, relaxed and homely, to encourage casual discussion between respondents. So, there’s no need to feel intimidated – and it’s a great way to meet like-minded people!

Ethnography

From accompanied shops to in-home interviews, ethnographic research is fun and interactive. It’s carried out in real-life environments and provides brands with more in-depth insights into how their audience uses their product or service. For example, an accompanied shop involves a researcher joining a respondent on a shopping trip to observe their habits – yes, you really can get paid to go shopping! Our paid market research in London includes ethnography, so check out our current projects page to see what we’re running at the moment.

Online studies

Don’t fancy leaving the house to take part in a research study? No problem. We also recruit respondents for online communities and interviews which you can complete from the comfort of your own home and work around your personal life.

Can anyone join in?

Yep – absolutely. You can apply to paid market research in London or wherever you’re based as long as you’re over 16 years old. All you need is an interest in sharing your opinions and getting your voice heard! On some occasions, we even conduct market research with children which we recruit through parents. See – we told you anyone can join in! We look forward to hearing from you!

View our current projects

Ready to start making waves with your opinion?

We've launched our new website! 🎉 Join us or explore opportunities . Already a member? Login . Looking for client services? Visit our client services page .

Join paid studies, share feedback, get rewarded .

Take part in paid research with global brands and organisations. share your opinion, help to improve digital and consumer experiences, and get rewarded for your valued feedback..

Why you should be taking part

Participate in paid research and make a difference . 💡

Join our global community and contribute to shaping the future by providing your valuable feedback. Earn rewards for your time and influence brands.

How it works

Your opinions matter to us..

We believe in compensating each participant for their time and valuable insights. Join us on a journey to shape the future of digital experiences and physical products!

Joining our community is easy: create an account with People for Research and make sure your profile is complete and kept up to date. We'll then invite you to apply to paid research studies based on this information. Simple!

Apply to any opportunities you'd like to take part in. There is something for everyone: from website and app testing, focus groups, market research, surveys, and more. Most of our paid studies and tasks can be completed from home.

We value your time and opinion, so you get paid for taking part in each study - in real money or vouchers, never in points! Incentives range from £40 to £100+ per hour, depending on the complexity and length of each study.

Shape the future with People for Research

Our latest research opportunities.

Browse all of our live research studies. Once you're a member of our community, we'll share the most suitable opportunities for you, based on your profile. Apply to your favourite studies and get ready to shape the future.

Everything you need to know

About people for research and the way we work.

Find out more about paid research and the participant journey, browse our helpful guides and more.

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We value your thoughts and want to answer any questions you may have. Reach out to us if you have any enquiries, feedback, collaboration ideas or just want to say hello!

Market research overview

• Market research reports
• Background market data/statistics
• Locating published research

Market Research

This guide provides an overview of our subscribed e-resources that you can use to find market research. Also consult our Research Guides on specific industries and topics .

In our Library catalogue you will find books on how to carry out market research and on marketing analytics. Search for the term: marketing research

Market research reports are costly to purchase and the Library is not able to buy on demand. Several of our online resources, will mention recently published market reports - but these are just tasters and the reports in question have to be purchased. If in doubt please ask the Library: [email protected]

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• Last Updated: Sep 19, 2024 1:13 PM
• URL: https://library.london.edu/market_research

Give feedback Shape the future

Take part in focus groups and get paid for helping companies with market research.

Give feedback and get paid

Are you looking to make some extra money in your free time? Hundreds of companies would be happy to pay you for your opinion on their services and products. You can impact future products and help innovative companies while earning side income in the meantime. It’s a win-win for everyone involved!

How do you benefit

Earn income testing new products/services

Some can be done online via Skype some in-person with the client. On average, you earn € 40 € 40 € 40 € 40 CHF 50 £ 50 per study.

Help the development of new innovative products

Get early access to new sites and apps. Provide feedback to help making them even better.

Try something new and fun

Change up your daily routine, dig into something new and get the satisfaction of helping a company out.

How does it work?

Paid market research in London and other cities in the form of focus groups, website testing, usability testing, online interviews and focus groups has become a critical part of product development for modern companies recognizing the importance of user feedback.

These companies realize that feedback from real people lets them iterate their products and services faster based on the flows and strengths discovered by their testers.

Ultimately, this allows them to develop new offers faster and cheaper than their competitors.

How to participate

Register with testingtime.

Register on our website and let us know a little bit about you. This allows us to match you with test projects as they come up. It only takes a few minutes! Naturally, we will not share your info with anyone but our clients.

Choose your test job

When your profile matches the criteria for a test project we’ll send you an invitation via email. Then, just answer the question and select the time for the research that suit your schedule. Places are fulfilled on a first-come, first-served basis.

Provide feedback and get paid

At the chosen time, you will take part in a guided usability test. Once successfully completed, you are entitled to your compensation.

Top questions and answers

What are the different types of market research available in london.

There are several kinds of market research methods. Depending on the needs of the company and the type of service or product they are developing they might need participants for one-on-one interviews, group interviews, focus groups, field trials, online surveys, usability testing of websites and apps or discussions.

Are all these focus groups located in London?

We are working with companies from all over the UK and the world. Many projects are online so you can participate regardless of where you live. However, we also have projects where the client needs study participants who live in London and some in-person interviews require you to show up in a London location.

How much money can I make with this?

Unlike the usual paid surveys that only pay out a few Euros Euros Euros Euros Swiss Francs Pounds , for focus groups on average you receive € 40 € 40 € 40 € 40 CHF 50 £ 50 per study. The exact amount depends on the type and length of the project and we will let you know how much you can earn when we notify you about opportunities.

You will test products from these companies

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• Queen Mary University of London
• News stories

Queen Mary University of London students showcase important AI research at Google DeepMind HQ

Empowering the future of AI t alent through the Research Ready Programme.

Queen Mary University of London proudly celebrated the culmination of its six-week summer AI research placement, the Research Ready Programme , at Google DeepMind's headquarters on September 16th. The event highlighted the remarkable achievements of the programme's participants—undergraduate students selected from underrepresented groups—who presented their original research projects to industry experts and academics.  

Supported by the Google DeepMind Research Ready funding stream, this initiative seeks to increase diversity in the field of AI by fostering the growth of female, Black, Asian, and ethnic minority students, as well as those from low-income backgrounds. By providing students with hands-on experience with real-world AI challenges, the programme helps break down barriers to further study and fosters a more inclusive AI research community.   

Professor Steve Uhlig, Head of the School of Electronic Engineering and Computer Science emphasised the programme's significance: “AI holds immense potential to shape our future. However, it is crucial that we integrate diverse perspectives into its development. Through our work with Google DeepMind, we have created a space where young talents can explore, contribute, and inspire the AI innovations of tomorrow.”  

Undergraduate students worked closely with academics and PhD mentors in Artificial Intelligence throughout the six-week programme, receiving daily guidance to develop their projects. These innovative projects highlighted the diverse applications of AI, including music and story generation, face recognition technology, environmental forecasting and game-playing agents .  

Speaking of her experience, programme participant Saloni Desai said: “Working on a research project and working towards writing an actual paper is really exciting! I feel more confident in my choice of pursuing at least a master’s degree in the field of AI, and hearing the PhD students’ experiences has really helped as it made PhDs sound doable and accessible. ”    

Saloni’s research explored ways to enhance decision-making in AI, while Ogulcan Gurelli worked on improving speech clarity in multi-speaker environments by combining visual and audio cues with face recognition technology. Ogulcan reflected that: “The programme gives you all the building blocks you need to build a career in Artificial Intelligence. You get to build a great network and create a research project in your chosen field, something most people your age are not doing. Plus, you get to present your project at Google DeepMind!”  

Professor Simon Colton, a Professor of AI and academic lead for the programme at Queen Mary added: “This year's cohort has been exceptional, with all students delivering projects on the cutting edge of AI research, leading to results that the teams are writing up into research papers.”  

Google DeepMind has been a strong advocate for Queen Mary University students, providing support through Masters and PhD scholarships in AI since 2019, helping to establish Queen Mary University as a leading destination for students eager to explore the field of AI.  

With intentions for a Research Ready Programme in 2025, Queen Mary University hopes that it will once again offer valuable opportunities for undergraduate students in AI. Queen Mary University remains committed to fostering a more diverse, equitable AI community, giving students the tools they need to become the next generation of leaders in the field.  

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More From Forbes

Psilocybin might be more effective in treating depression than antidepressants: study.

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(Photo by Daniel Berehulak/Getty Images)

Doctors often prescribe a type of antidepressant known as selective serotonin reuptake inhibitors for treating depressive symptoms. But while SSRI antidepressants can help in offering relief from symptoms, in comparison, psilocybin, or magic mushrooms, might be more effective, according to a recent study.

“This is important because improving connectedness and having greater meaning in life can significantly enhance a person's quality of life and long-term mental health,” said David Erritzoe, co-first author of the study and clinical director and deputy head of the Centre for Psychedelic Research at Imperial College in London, in a press release.

“The study suggests that psilocybin therapy might be a more holistic treatment option for depression, addressing both the symptoms of depression and overall well-being. This could make a substantial difference in the overall happiness and daily activities of those suffering from depression, providing a more joined-up approach to mental health treatment,” added Erritzoe.

The group of researchers compared the effectiveness of an SSRI antidepressant (escitalopram) and psilocybin and found that although both of them have similar benefits in alleviating the severity of depressive symptoms, psilocybin enabled people to experience better functioning in their day-to-day lives, a greater sense of psychological connectedness and meaning over six months.

“Escitalopram has recently been shown to augment neuroplasticity and facilitate learning, especially emotional relearning. It is at least plausible therefore that neuroplasticity-related mechanisms are at work in both escitalopram treatment and psilocybin therapy conditions of this trial, though future study is required to confirm such hypotheses and evaluate whether they may also underlie more conventional treatment rhythms (e.g., weekly psychotherapy),” the researchers wrote in their study that was published in The Lancet Discovery Science’s journal, eClinical Medicine.

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“Compared with escitalopram treatment, patients in psilocybin therapy reported overall greater improvements in other study outcomes measures assessed in the follow-up period; general functioning, connectedness, and meaning in life. The superior enhancements in functioning in psilocybin therapy carry potential importance, as clinical guidelines for major depressive disorder prioritize the restoration of functioning as a key objective, and symptom remission frequently does not coincide with functional recovery,” they added.

Lead author of the study, Tommaso Barba, a PhD candidate from Imperial College, London, and colleagues, conducted a six-month study of 59 patients who were diagnosed with moderate to severe depression. While 30 patients were in the psilocybin therapy group and were given 1mg to 25mg of magic mushrooms, the other 29 were prescribed escitalopram.

During their treatment, each patient also consulted therapists for six to eight hours every three weeks. Their follow-up assessments after six months were conducted via online questionnaires.

“In previous work, we had found that psilocybin also improves sexual drive, in contrast to SSRIs which tend to lower libido in many patients. So overall it seems psilocybin might give additional positive mental health benefits,” Barba said in a press release published by the European College of Neuropsychopharmacology Congress in Milan. "However, this work shows that psilocybin outperformed escitalopram in several measures of well-being, meaning in life, work, and social functioning. These results appeared to be maintained over a 6-month follow-up period."

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