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Action Plan For Sales PPT Template and Google Slides

Action Plan For Sales Presentation Slide

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Sales Action Plan PowerPoint and Google Slides Template

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Download our Sales Action Plan PPT template to depict a roadmap to achieve sales targets, strengthen customer relations, and enhance profitability and revenues in a specific time period. Sales professionals can use this feature-rich set to provide information on the sales objectives and goals, responsibilities of each member of the sales team, the target customers, and the strategies to approach them. You can also describe how an effectively designed sales plan gives the sales professionals direction and purpose.

Our skilled and experienced designers have crafted each deck element with extensive attention to detail, hard work, and utmost sincerity. You can make the most of it by putting across your message in an unprecedented manner.

PowerPoint Template with Power-Packed Visuals

• The sales action plan with project proposal and follow-up are represented via a uniquely crafted light bulb infographic curated with elegant icons.
• You can showcase the 30-60-90 day sales action plan using a few creatively crafted textual boxes.
• The yearly strategic sales action plan can be presented through a table illustration.
• A stepwise process, from approaching the prospects to closing the deal, is illustrated through a well-designed diagram.

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Action Plan Template

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An action item is a discrete task that must be accomplished, usually by a single individual or a small team or group. Action items typically arise from meetings and should always be clearly documented. Most people overestimate how well they are likely to remember things. As a result, they may commit themselves to an action item, write a sketchy shorthand note about it and later wonder what it means. One way to prevent that scenario is ensuring that action items are expressed as full sentences. It is also important to ensure that all crucial details are included, such as task deadlines, the responsible party and any consequent action items that are expected to arise from the original one. Action items arising from another are sometimes referred to as relay items.

Whenever we talk about the action item, there are three W’s that are considered in it. These are Who, What, and When. Who? The action item for this task will make clear that the specific task is assigned to that specific person. What? This is because this is the description that will tell the person what he is needed to perform for the task. This not only needs to be clear, but it also needs to be short and to the point so that there are no ambiguities left. When? This is the time that is allowed for the task to be completed. Sometimes it is called the deadline for the project. Although an action item seems to be a very simple thing to make it is not that simple.

The Action Item Template consists of four slides that contain all the tools you need to build a professional presentation. You can present your data in tables and indicate the percentage completion for each task using horizontal charts. You can also prioritize each task and choose the desired colour for each of them. This presentation of data helps to immediately determine what stage the project is at and which tasks need to be addressed first. For example, team leaders and product owners can use this template during their weekly meeting to discuss customer product development. Also, this template will be useful for construction companies and architectural firms. You can use the slides of this template to control construction work at home in different areas of work. Also, this template can be used by heads of departments when preparing a report for the director of the company on the work of the department.

The secret to making meetings more productive is accountability. With this action item template, you can improve the overall efficiency of meetings and ensure proper follow-up from your teams. Perfect for all industries, this PowerPoint template includes a tracking ID for each action item, assigned owners, start and due dates. With its clear colour coding system, you can prioritize tasks, rate level of effort and difficulty, and seamlessly change status of each action item. You can also add personalized notes and comments for each task.

Ideal for project managers, team leads and scrum masters, you’ll find this template easy to update and flexible to customize. For executive meetings and quarterly reporting, this template tells a clear, concise and visual story that’s easy to follow along for senior stakeholders. No matter the complexity of your project, size of your team or scope of budget, this template is useful in helping you and your team stay organized, and ensure on-time delivery of projects.

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Top 10 Sales Action Plan Templates with Samples and Examples

Deepika Dhaka

Black Friday is around the corner, the busiest shopping festival that gets its name from the fact that it turns retailer’s accounts from being “in the red” to being back “in the black.” Marking the start of the Christmas shopping season, most consumers have started planning and creating their list of purchases for Thanksgiving 2022.

As a business owner, however, are you prepared to capture their attention and fulfill demand? If not, begin now, or you might lose business to your competitors. Planning for Black Friday Sales is the key to standing out in a large crowd of retail businesses. Think about it! Every store, whether brick-and-mortar or e-commerce, is already coming up with promotional activities. Customers are busy searching for these. How do you catch their attention?

You can turn this Black Friday sale into significant profits for your business with the creation of a Sales Action Plan to help you prepare and roll out some effective sales tactics. And yes! Don’t let creating your Black Friday Sales plan frustrate you. It’s easier than you think to brand yourself as a class apart. All you need is a definitive Sales Action Plan that helps your business draw in the crowds and have cash registers ringing.

Sales Action Plan Templates

Before, we tour the PPT Templates, are you looking for a comprehensive module to train your sales team and improve their performance? Access our Sales Training Curriculum with content-ready, well-researched slides that will make your training program a terrific success!

Click Here to Download our Comprehensive Curriculum for Sales Training

SlideTeam presents the most popular Sales Action Plan Templates that global marketing leaders have found indispensable. The Black Friday Sale is just one instance of the application of these PowerPoint Templates, you can use these content-ready samples for all sales campaigns of the year.

Let’s explore these customizable templates!

Template 1: Sales Action Plan PowerPoint Presentation

Boost your top-line revenue growth and increase profitability with this Sales Action Plan Template, which is packed with content related to components, steps, and types of sales strategies. It will educate you on the benefits of sales strategies and the costs involved in the implementation. This PowerPoint Presentation also includes a strategic action timeline and guides on digital tools for enhancing the effectiveness of your sales strategies. Here you will also find slides to display statistics related to sales and a dashboard for your busy CEO. Grab it today if you are looking for a consolidated PPT Presentation on Sales Action Plan!

Download this template

Template 2: Yearly Sales Action Plan Template

This one-pager PowerPoint Template will help you hone in on tactics that will define how you can reach your set objectives. With this consolidated layout, you can talk about key sales channels, including online, wholesale, and in-store channels. Present your revenue targets, target customers, and budget allocation with this content-ready PowerPoint Template. At the top of the slide, you can mention your sales goals and the plan year, along with its budget. Display the products and services you offer to your customers along with the budgeted sales and the devised distribution strategy. You can download this pre-developed sales planning one-pager PPT Template instead of wasting time writing any presentation from scratch.

Template 3 : One-Pager Sales Action Plan Sheet

Are you struggling to develop a sales plan that can enrich and empower your business? This sales action plan template is the easiest and most graceful way to lay out your objectives, strategies, and tactics to optimize your sales channels. The strength of this one-page sales plan is that all your team members can understand it. It can help you identify potential obstacles and roadblocks so that you can come up with ways to overcome challenges. It includes six key parameters that will help you understand and study your sales channels. These are products and services, budgeted cost categories, projected sales, distribution strategies, proposed deadlines, and KPIs.  Download it today!

Template 4: Building an Actionable Sales Plan PPT Set

The PowerPoint Bundle provides a comprehensive framework for crafting a robust sales strategy. Encompassing key elements such as competitor analysis, distribution channel evaluation, and marketing strategy development, the template guides users through a systematic approach to understanding customer and market dynamics. The inclusion of a detailed channel marketing plan, launch strategy, and exploration of the buyer's journey ensures a holistic view of the sales process. Additionally, the template digs deep into effective lead-generation processes and activities, equipping users with the tools needed to drive successful sales outcomes. Download now!

Template 5 : Yearly Strategic Sales Action Plan Template

Peppered with eye-catching graphics, this Bi-Fold Yearly Strategic Sales Action Plan Template is a remarkable visual communication and promotion tool to bring attention to your business offerings. Use it to devise a successful sales campaign that speaks volumes about your products and grabs consumer interest. With plenty of industry-specific customizable shapes, visuals, graphics, and many more, this A4-size bi-fold design will help you create strategies and improve your customer engagement. Grab it today!

Template 6: 30-60-90 Day Sales Action Plan Template

Sales managers and new sales representatives will benefit from this stunning 30-60-90 Day Sales Plan because it documents the progress, challenges, and victories you record as you do business, day in and day out. You can use this PPT Template to ensure members of the sales team are growing in their roles and to identify any need for additional training or guidance. With this PPT Template documenting goals and accomplishments, it becomes easier to carry out the sales performance review process. Managers and their team members can see details of their work that they might have otherwise forgotten over time. Get it now!

Template 7: Sales Action Plan Steps Template

Presenting a six-step Sales Action Plan Template for an easy understanding of the concept and providing directions to the entire team. The first step is defining the sales objective, evaluating the current situation, listing barriers to success, assessing strengths and assets, creating a sales call strategy, and outlining an action plan. This complete and comprehensive process is presented here in a foolproof manner. Download it today to get started!

Template 8: Sales Action Plan with Brand Development and Advertisement

Use this Sales Action Plan Template to create a strong brand presence and reach the maximum target audience. This PPT Slide highlights vital elements of developing a brand. These elements focus on identifying top customers, advertising, increasing networks, and updating and developing a plan. It also offers suggestions on how to identify prospects and create a personalized approach plan. This presentation template also includes appealing icons to help you recall all these stages when needed. Download it now!

Template 9: 10-steps to Develop an Effective Sales Action Plan

Deploy this 10-step sales action plan template to give your employees direction and purpose. It will ensure that your staff have everything they need to achieve their goals when it comes to sales quotas and prospecting. The more detailed your action plan is, the less likely it is that your team will end up confused and struggling to make decisions for themselves. Using this foolproof plan, then, becomes a necessity. This PPT Slide entails activities that are a must-have for any sales plan. Grab it now!

Template 10: Sales and Marketing Action Plan Sample

Are you looking for a well-structured and easy-to-use sample to display your sales and marketing action plan? This PPT layout is an ideal pick to chart your online advertising and market research action plan. Use this template to track performance and make informed decisions for future sales planning, as it offers you the option of adding sub-categories. This table will help everyone stay on the same page and suggest necessary changes to bridge the gap between potential and performance. Download it now to speed up the process!

Template 11: Sales Action Plan T emplate for Online and Offline Channels

Increase your sales with the help of this strategic sales action plan for online and offline channels. It includes a comprehensive layout to tabulate the products and services to offer and the budgeted costs of in-store, online and wholesale channels. It will help you make informed calls regarding who you want to sell to, what your revenue goals are, and how you’re going to structure and prime your teams for success. Download it today to futureproof your business!

SALES SPELL SUCCESS

A sales action plan is the easiest way to draft your objectives, strategies, and tactics in a way that your team can understand and work effectively to achieve success. It helps you identify likely obstacles and roadblocks so that you can come up with ways to bridge the gaps and overcome challenges.

Now you are aware of how to create a compelling and practical sales action plan, it’s time to put your knowledge into action by downloading these powerful PPT Templates.

FAQs on Sales Action Plan

What is a sales action plan.

A sales action plan highlights your tactics to achieve your sales goals, focusing on transactions and relationships that you can develop with customers. It gives information about who you want to sell to, what your revenue goals are, and how you’re going to prepare an effective team to achieve success. An effective sales plan should communicate your sales objectives and goals and outline the roles and responsibilities of the team. It should also be able to deliver strategic direction to your sales team.

What are the steps of preparing a sales action plan?

The ten crucial steps of preparing an effective sales plan are:

• Identify yourself to customers; what do you stand for, and what do you offer
• Identify prospects; who will or should buy from you and why? Be clear on this
• Identify team members
• Create an approach plan
• Use the power of advertisements well
• Invest in brand Development
• Increase Network
• Take Feedback
• Update and develop Plan
• Track Performance

Why having a Sales Action Plan is important?

A Sales Action Plan helps you give your sales team the guidance that they need to make smart business decisions. With a Sales Action Plan, you support your sales team members by addressing issues that are within your direct control, such as a lack of guidance and direction. Once you are in the game, improved results are a given.

A sales plan includes a strategy that works for your representatives and ensures that they have everything they need to follow to achieve the targets that are handed out. With a robust sales plan in hand, you’ll find that the meetings, demos, and closed deals will be natural results that will help enter the success cycle; most importantly, you will be able to stay there as well.

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• How To Draft A Yearly Sale Plan With Sample Templates To Boost Your Annual Sales! [Free PDF Attached]
• Top 10 Sales Strategy Plan Templates with Samples and Examples
• Top 10 Sales Growth Plan Templates with Samples and Examples 
• How to Design the Perfect Service Launch Presentation [Custom Launch Deck Included]

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Home Blog Business How to Create a Winning Sales Plan Presentation

How to Create a Winning Sales Plan Presentation

As sales professionals, you are used to writing sales plans, but presenting them to stakeholders is a different story. People in your organization, including executives and decision-makers, often possess high-level industry knowledge and business acumen. They are also incredibly impatient and don’t have time to sit for long presentations. Therefore, your sales plan presentation should go beyond mere information-sharing; it should be about aligning your sales plan with their existing understanding concisely and time-efficiently.

In this article, we will guide you through the process of creating a presentation material based on your sales plan. Expect useful presentation templates along the way!

Table of Contents

Key Elements of an Effective Sales Plan Presentation

Executive summary, goals and objectives, market analysis, sales strategies and tactics, financial projections, contingency plan and risk management.

• Tips for Sales Presentations

Preparing your sales plan presentation parallels your steps when writing the document. After all, your goal didn’t change; that is, to spell out the objectives, strategies, and implementation measures guiding your sales efforts.

Your sales plan presentation should cover the following elements.

Let’s discuss each component in detail.

An executive summary is the preface to your larger sales plan document, so it should also precede the body of your sales plan presentation. This slide provides a concise overview of the entire sales plan, including your objectives and strategies, setting the stage for what’s to come.

Normally, executive summaries are written in paragraph form proportionate to the report’s length. But it is different when it comes to PowerPoint presentations. Executive summary slides should be visually dynamic to draw the audience’s attention to the most critical information of the report. 

Here’s an example of a sales plan presentation’s executive summary slide . Note that the following slides outline a hypothetical sales plan for FreshBite Delivery, a fictitious company. The data and market trends presented in this example are for illustrative purposes only and do not reflect actual market conditions.

Following the executive summary is a slide/s that outlines the goals and objectives you want to achieve with your sales efforts. Depending on the size of your organization, this part might cover the specific goals of each department involved in the sale. Imagine being in a larger company; different groups might work parts of the sales process. So, you’d discuss the goals for each of those groups. 

You may talk about when you expect certain things to happen as well. Like, when do you plan to reach certain milestones? For the employees, this helps create a clear line of sight between the goals and their day-to-day work. For decision-makers, this shows where the sales plan is taking the company.

Let’s continue our FreshBite Delivery sales plan and see what a Goals and Objectives slide may look like.

Presenting the findings of your market analysis activity holds significant importance in proving the validity of your chosen sales goals and strategies. Your market analysis presentation builds confidence among decision-makers that your approach is grounded in a solid understanding of the market’s realities. Through this section, you can also address a crucial concern they often have: whether there’s a genuine demand or space for your products or services.

There are several market analysis templates you can use, but the best ones should allow you to do the following:

• Assess available market factors (e.g., volume and value)
• Identify and quantify target customer
• Identify competitors

For example, FreshBite Delivery’s market analysis presentation could include a slide dissecting the market segments they can turn into customers.

Another option presenters can consider is using a Perceptual Map to present the company’s position against competitors in the same market.

Now, it’s time to get into the nitty-gritty of your presentation by talking about your sales strategies and tactics. This part is the heart of your presentation, where you’ll outline the key activities you intend to implement to achieve your sales goals.

So, what should a sales strategy slide include? It should typically answer the following questions:

• How will we reach our target customers?
• Who is responsible for what?
• What’s the timeline for implementation?

Reaching Target Customers

This section zooms in on the methods and channels you’ll use to connect with your intended audience. Can you leverage social media, email campaigns, direct sales calls, or a mix of these approaches?

For example, the sales and marketing team of FreshBite Delivery may launch targeted advertising and search engine marketing campaigns to reach potential customers. They may also offer subscription discounts for long-term commitments to encourage repeat orders. All of these strategies are in line with their sales goal of increasing their monthly revenue.

Presenting the Team

In your presentation, it’s also important to identify the individuals or teams who will be accountable for different aspects and execution of your sales plan. You’ll want to showcase the connections between individuals and their driving strategies. This demonstrates the coordinated effort that’s underway. Whether it’s the marketing team spearheading digital advertising or the customer support team nurturing customer relationships, this alignment of roles is the backbone of your sales success.

Setting Timelines

In this timeline slide , you will outline the actionable tasks contributing to achieving your sales goal with a clear completion timeline. Each task would be accompanied by its responsible party, a brief description, and a specific completion deadline. You may also list the activities in a way that assumes logical dependencies between tasks. 

When presenting your sales plan to stakeholders, you outline your company’s growth roadmap. However, numbers speak louder than words, and a well-crafted financial projection serves as a quantitative validation of the strategic path you are advocating. This projection offers a calculated glimpse into the financial outcomes your sales initiatives are poised to generate.

In this section of your presentation, you may include the following:

• Sales Revenue Projection – an estimate of your expected sales revenue based on your sales strategies, market demand, and historical data.
• Sales Growth and Market Trends –  anticipated market growth rates and trends that could impact your sales.
• Cash Flow Projection – a breakdown of the inflow and outflow of cash over a specific period.
• Break-Even Analysis – the point at which your total revenue equals your total expenses.
• Churn Rate – the proportion of customers who are leaving.

A sales plan aims to provide your organization with a systematic approach to achieving your revenue goals successfully. However, unforeseen incidents may catch you off guard and disrupt your plan’s progress. It’s paramount to let the stakeholders know that you have a “Plan B.”

According to Forbes Advisor , a contingency plan is a plan that will guide how your team should react to factors that interrupt the normal course of business. On the other hand, risk management is a broader approach focused on identifying and mitigating potential risks before they materialize into disruptions. Both concepts are crucial components of a sales plan.

Here’s a sample presentation of a contingency plan and risk management strategy for our made-up organization, FreshBite Delivery.

Tips for Sales Plan Presentations

1. keep your presentation concise.

When you present a wordy slide during a sales plan presentation with the stakeholders, a lot can go wrong. They may inadvertently read ahead or, worse, lose interest in the presentation altogether. Hence, you need to make a conscious effort to prioritize brevity and clarity in your slides.

One technique that can help you in this regard is the 1-6-6 rule, which suggests that there should only be one main idea for each slide, a maximum of six bullet points, and six words per bullet point.

Guy Kawasaki, on the other hand, suggests that an engaging presentation consists of no more than 10 slides, lasts no longer than 20 minutes, and is no lower than 30 points in size. This is known as the 10/20/30 rule of presentation .

2. Use Graphs, Charts, and Infographics

Sales plan presentations often include data-heavy information that visuals can convey more effectively than words alone.

For example, you can use a bar chart to compare revenue growth over quarters or a pie chart to showcase the percentage distribution of customer segments. You may also utilize a sales funnel to visualize the customer journey and the strategies you must implement for each stage.

Visual representations can simplify complex data, enhance comprehension, and make the information more engaging for your audience.

3. Create Narratives to Connect with the Audience

Stories are one of the most engaging ways to grab an audience and gain support for your strategies in the context of a sales plan presentation. A well-crafted story can illustrate the rationale behind your proposed plan and emotionally connect stakeholders to your vision.

Instead of directly stating your resource requirements, for example, you can weave a story highlighting employees’ challenges in completing a transaction. This demonstrates how these challenges affect revenue and explains why you need more resources to do better.

4. Anticipate Objections

Facing objections during a sales plan presentation can be nerve-wracking, but you can also use them to strengthen your case and increase stakeholder buy-in.

When faced with customer objections , what you need to do is to respond to the real issue. Shift the conversation towards potential solutions and showcase how your strategies address the concerns. Support your response with concrete evidence to add credibility to your arguments.

So, if a stakeholder objects to the potential risks of entering a competitive landscape, highlight your risk mitigation plan and cite market trends to prove that your strategies are grounded on tangible data.

5. Send Follow-Up Info

The next crucial step is to maintain momentum and solidify the impact of your presentation, which you can do by sending follow-up information.

You can start your follow-up email by thanking your audience and concisely summarizing the main points discussed in your presentation. You may also further address objections and reiterate how your strategies solve those concerns.

Don’t forget to attach the complete sales plan document to your email so your audience can revisit and study the content.

For more information, check our article about strategy presentations .

Crafting an effective sales plan presentation is paramount for achieving support and buy-in from your organization’s decision-makers. By meticulously analyzing market trends, setting clear goals, and transforming them into insightful presentation materials, your presentation becomes a potent tool for engaging stakeholders and realizing organizational objectives. Our presentation templates can help you level up the clarity of your proposals necessary to secure the backing you need for successful implementation.

1. Simple Executive Summary Slide Template for PowerPoint

You don’t have to go overboard to express the Executive Summary in a Sales Plan Presentation. Work with this visual one-pager slide with three colorful sections to showcase the main business objectives. Clipart icons help to add value to your presentation as visual cues of what the objective is oriented.

Use This Template

2. Executive Summary PowerPoint Template

The Executive Summary slide used in the case study of this guide can be part of your upcoming sales plan presentation. This highly visual template is intended for QBR presentations, as it summarizes the business plan’s milestones, a market analysis, and strategies, and you can even include the company’s vision and operational processes.

Work with the included icons, and resize or reorganize the elements listed in this 100% editable executive summary slide deck.

3. Perceptual Map PowerPoint Template

A selection of 3 layouts to express a Perceptual Map in your sales plan presentations. Using this tool, you can instantly map companies in how they rank according to two key attributes – such as price and quality.

This perceptual map template helps companies understand where their product or service stands in the market compared to other industry actors. Edit the included icons in terms of size, color, and positioning in just seconds.

4. Brand Positioning Map PowerPoint Template

An alternative to express a brand’s stance in the market, use this Brand Positioning Map PowerPoint template to analyze and present your brand against competitors in the same niche according to two ranking metrics. This two-axis map is expressed through multiple formats, such as a simple map diagram, a 3×3 matrix, a multi-map layout, and more. You can edit all details in this template, such as shapes and colors used to represent brands and their overall position.-

5. Member Profile PowerPoint Template

Introduce your team in a detailed format by highlighting their core skills in relation to your company’s sales plan. Using our Member Profile PowerPoint template, we can ditch the dull org chart slides and get your team closer to stakeholders in a layout resembling a website or social media profile.

Try and edit these 3 creative meet-the-team slides, and tailor their color scheme to your branding requirements in just a couple of clicks.

6. Editable Gantt Chart for PowerPoint

Express deadlines, overlapping tasks, and dependencies by using an elegant and simple Gantt Chart Template for PowerPoint. This fully editable template shall help you represent your tasks by using three main properties: Start Date, End Date, and Task Curation Percentage.

This template allows full customization of color, shape sizes, task count, time period, etc., to help presenters narrow down the core areas of their projects in an efficient format. Using a two-tone bar, this Gantt Chart stands out as a sort of 3D graphic, making it an attractive visual asset for your presentation.

7. Financial Projections & Key Metrics Template for PowerPoint

Represent the numbers managed in your financial projections in a visual format. This Financial Projections & Key Metrics Template for PowerPoint uses a table format that is fully editable to cover as many years as required or even lists other metrics than Customer Number, Revenue, Expenses, and Cash Flow.

Easy to update, the pre-made slides cover 2-year, 3-year, 4-year, and 5-year plan projections.

8. Sales Action Plan PowerPoint Template

Use this Sales Action Plan PowerPoint template to turn your sales goals into an actionable plan. The template features two slides with 3 columns for different sales channels: In-Store, Online, and Wholesale. Each slide is a variation of the layout, either in vertical or horizontal format.

List down the core elements of your action plan according to your KPIs, and measurement parameters like projected sales, deadlines, distribution strategy, and more.

9. 30 60 90 Days Plan Timeline Template

Your sales plan presentation can feature a 30-60-90 days Plan Timeline Template to express short-term actions and when is the expected deadline for them. We list five different layouts for this purpose, so presenters can easily adapt these slides to their graphics style.

10. Creative TAM SAM SOM Slides Template

An alternative to this article’s TAM SAM SOM slide, this pyramid format presents the market size subsets in a funnel layout. The usage of this tool is relevant to any business size but particularly relevant to small business owners to initiate their operations with the right selling strategy.

Use this template today and smartly create lead-generation strategies with these insights.

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Presentation Approaches, Sales Filed under Business

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Sales Plan Template

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So you’ve got it: a good product, an efficient team, and a cozy and beautiful office. What’s missing? A Sales Plan! This is core to achieve lasting growth for your company.

Take a look at our Sales Plan Template which will be helpful to establish your team’s strategy to achieve your sales goals.

What is a Sales Plan?

A sales plan defines an estimate of how much you want to sell and how to get there. You should include past sales, your potential or current customers (who they are and how to reach them), your company’s place within the market, and any possible obstacles you may face in the selling race.

In some cases a Sales Plan can be used for budget approvals, in other cases, it can be a handy tool to learn from the company’s past performance and align your team’s objectives towards a new sales goal.

The first thing that needs to be decided is your goal. After choosing your metric (either sales or quantity of customers), your goal is next: how many customers you'd like to reach, what percentage of growth would you want to achieve in the upcoming months, etc. Always keep your feet on the ground and be realistic. Optimism is good but don’t forget to take into account other goals in your company, the size of the market you are in, and your available resources.

It’s a good practice to look for feedback and advice from an expert: an experienced salesperson, an accountant or someone you trust in the matter. Do it!

What should a sales plan template include?

A sales plan should foresee the upcoming yearly events in your company (regarding sales, that is). This may end up in a very overwhelming piece of information for you and your team. A good idea to avoid this feeling is to set clear deadlines from week to week, or month to month.   Small milestones will look less intimidating and more reachable for your sales or marketing team.

You should also recognize your place in the market. Who your customers are and how you are going to reach them. Don’t ever try to be a product or service for everybody. This doesn’t work. Invest time in learning who would need your product and how to win their hearts over. Now, attack!

Take into consideration how your customers will get to your product and what may happen after they purchase it. In other words, learn about your customer’s journey and map it: start from when your customer didn’t even know about your service or product until they are a loyal customer recommending your company to their friends and family.

Which information about my company should be included in a Sales Plan?

Make sure to detail your competitive advantage in a clear and simple way. If it’s taking too much time or words to explain why your product is better, rephrase it. What will your product do for your potential customers? Keep it short and sweet!

• Think about your strategies and tactics for capturing new customers. Maximize your potential while being realistic.
• List the tools that you will need to support the implementation of your sales plan.
• Key metrics (Conversion rates, for example)
• Your budget. List the costs necessary to achieve your goals: Team salaries, subscription to online tools, travel expenses, general office costs, etc.)
• Strategic partners: these are group or individuals in your same industry that offers a product or service that complements yours. Growing together is easier than growing alone. Create a community and complement each other, when possible.

As you may imagine, there’s not a template that works for every company. It should be adapted to your own needs, resources and goals. In some cases, the sales plan is enclosed to the company’s Business plan, but it makes sense to create a separate document for your sales plan. A company’s revenue is what keeps it alive, and it requires your team’s attention and care. Remember to review your sales plan as the year goes by constantly. It may need updates from time to time as your revenue, expenses, and conditions change. It will also help your team to make sure that your actions are well directed towards your goal.

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This slide present the action plan for choosing the appropriate B2B sales strategy along with its priority level. It includes steps such as market analysis, customer segmentation, SWOT analysis, objective setting, strategy alignment, etc. Want to ace your presentation in front of a live audience Our Navigating B2B Sales Action Plan For Selecting Right B2B Sales Strategy SA SS V can help you do that by engaging all the users towards you. Slidegeeks experts have put their efforts and expertise into creating these impeccable powerpoint presentations so that you can communicate your ideas clearly. Moreover, all the templates are customizable, and easy-to-edit and downloadable. Use these for both personal and commercial use. This slide present the action plan for choosing the appropriate B2B sales strategy along with its priority level. It includes steps such as market analysis, customer segmentation, SWOT analysis, objective setting, strategy alignment, etc.

Free Sales Strategy Toolbox PowerPoint Template (18 Slides)

Free Sales Strategy Toolbox PowerPoint Template

A free predesigned sales strategy PowerPoint presentation template. This sales strategy deck is an 18 slides presentation available in Microsoft PowerPoint and Google Slides. It contains a lot of sales and marketing slides such as marketing analysis, sales plan, and sales strategies. It can also be converted into forms like KEY, PPT, and PDF. With the help of this strategic sales plan ppt template, you can easily create a professional sales plan or sales strategy ppt.

• USA market analysis
• Sales Analysis
• People analysis
• Africa market analysis
• Global market
• 3 month sales plan presentation
• 3 6 12 month action plan
• Yearly sales plan
• Sales strategy diagram
• Sales marketing & strategy plan
• Sales Marketing
• Sales reach
• Go-to-market strategy framework
• Five steps of success
• Five key promotion strategies
• Pricing strategies
• PPTX Files included
• Screen Ratio 16:9 - FULL HD
• Modern design based on Master Slides
• Perfectly Aligned Typography
• All Elements Created and Edited within PowerPoint
• Typographic, Clean Modern Layout
• 100% editable illustrated concepts
• Only FREE Fonts Used
• Free Sales Training PowerPoint Template
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• What is Strategy?
• Business Models
• Developing a Strategy
• Strategic Planning
• Competitive Advantage
• Growth Strategy
• Market Strategy
• Customer Strategy
• Geographic Strategy
• Product Strategy
• Service Strategy
• Pricing Strategy
• Distribution Strategy
• Sales Strategy
• Marketing Strategy
• Digital Marketing Strategy
• Organizational Strategy
• HR Strategy – Organizational Design
• HR Strategy – Employee Journey & Culture
• Process Strategy
• Procurement Strategy
• Cost and Capital Strategy
• Business Value
• Market Analysis
• Problem Solving Skills
• Strategic Options
• Business Analytics
• Strategic Decision Making
• Process Improvement
• Project Planning
• Team Leadership
• Personal Development
• Leadership Maturity Model
• Leadership Team Strategy
• The Leadership Team
• Leadership Mindset
• Communication & Collaboration
• Problem Solving
• Decision Making
• People Leadership
• Strategic Execution
• Executive Coaching
• Strategy Coaching
• Business Transformation
• Strategy Workshops
• Leadership Strategy Survey
• Leadership Training
• Who’s Joe?

SALES PLAN PRESENTATION TEMPLATE

Download the Sales Plan Template with 100 PowerPoint slides of sales strategy storylines, initiatives, templates, frameworks, professional graphics, charts , and icons.

Designed by sales leaders and McKinsey consultants, the sales plan template covers sales strategies, performance, goals, account planning , territory expansion, sales compensation , marketing strategies , growth initiatives , sales org charts & design, sales budgeting, and more.

Get a headstart on your sales plan strategy and PowerPoint presentation by instantly downloading the sales plan template with great-looking and easy-to-edit slides and multiple color palettes.

PREVIEW OF THE SALES PLAN TEMPLATE

OR BUY THE VALUE PACK $150.00 – Purchase Checkout Added to cart

VALUE PACK INCLUDES: Sales Plan Template Plus...

Strategy Frameworks - 168 pages HR & Org Strategy - 186 pages Strategic Plan - 121 pages Market Analysis - 114 pages Business Model - 17 pages

THE SALES PLAN TEMPLATE DOWNLOAD INCLUDES 3 COLOR PALATTES

WHAT DOES THE SALES PLAN TEMPLATE COVER?

The Sales Plan Template has you covered in kickstarting your sales and marketing strategy and plan. The agenda starts with the Year in Review, highlighting the accomplishments over the past year, historical performance, customer funnel metrics and initiatives, and a KPI scorecard. Then the agenda covers Next Year's Goals with KPI targets and new initiatives. The next section covers the core sales initiatives to improve the customer funnel. The agenda covers launching of new products and services. Then the deck goes into Improving the Fundamentals covering sales funnel initiatives and projects , methodologies, IT strategy, and project plans. Then the agenda covers marketing initiatives including customer segments, messaging, campaigns, digital and social strategy, and a marketing calendar and budget. The last section is on Elevating the Team which covers the sales and marketing team budget, commission and compensation plans, people initiatives, territory coverage, and org chart . The template also includes a ton of bonus charts, icons, worksheets, framework slides, and more. And, you can use our free guides on Sales Strategy and Marketing Strategy to generate ideas for your presentation.

ALL 100 POWERPOINT SLIDES IN THE SALES PLAN TEMPLATE

The 100-page Sales Plan PowerPoint Template includes:

1. Title Page 2. The Sales Team's Mission 3. Agenda Slide 4. Sales Team Wins 5. Historical Revenue Chart 6. Sales Breakdown Chart 7. Sales Goals & KPIs Scorecard 8. Sales Pipeline Metrics & Initiatives 9. Next Year's Goals Agenda Slide 10. High-level Sales Goals 11. Next Year's KPIs & Goals 12. Next Year's Sales Initiatives 13. Launch New Products Agenda Slide 14. New Product & Service Launches 15. Launch Initiatives 16. Geographic Expansion Plan 17. Improve the Sales Fundamentals 18. Sales Funnel Initiatives 19. Sales Methodology Improvements 20. Sales Technology Initiatives 21. Top Prospects & Accounts Plan 22. Sales Project Plan 23. Turn Up the Marketing Agenda Slide 24. High-level Marketing Strategy 25. Target Customer Personas 26. Marketing Campaign Overview 27. Media Mix Spend Chart 28. Channel Partner Strategy 29. Social Media Strategy 30. Media Mix Spend by Month Chart 31. Elevate the Team Agenda Slide 32. Sales Budget & Headcount Slide 33. Sales Team Org Chart 34. Sales Territory US Map

35. Sales Employee Journey Strategy 36. Sales Compensation Plan 37. Thank You & Questions 38. GENERIC SALES TEMPLATES 39. Sales World Map 40. Expanding Circle Framework 41. 5 Block Slide 42. Hexagon Slide 43. 3 Strategy Yin Yang Slide 44. 4-Part Puzzle Piece 45. Sales Roadmap Slide 46. 4-Part Flower Template 47. 8-Part Flower Template 48. Speedometer Slide 49. Pyramid Framework 50. 3-Ellipse Template 51. 3-Box Template 52. Staircase Slide 53. Downward Flow Template 54. 4-Piece Process Slide 55. Milestone Slide 56. 4-Box Framework 57. 3-Box Framework 58. 3-Box Segmented Framework 59. Sales Performance Slide 60. Sales Agenda Slide 61. Sales Priority Slide 62. SALES PLAN ICONS 63. Light Blue Background 1 of 3 64. Light Blue Background 2 of 3 65. Light Blue Background 3 of 3 66. Dark Blue Background 1 of 3 67. Dark Blue Background 2 of 3 68. Dark Blue Background 3 of 3

69. White Icons 1 of 3 70. White Icons 2 of 3 71. White Icons 3 of 3 72. Dark Blue Icons 1 of 3 73. Dark Blue Icons 2 of 3 74. Dark Blue Icons 3 of 3 75. SALES WORKSHEETS 76. SWOT Analysis 77. Porter’s 5 Forces Template 78. PESTLE Analysis Template 79. Prioritization Matrix Template 80. Competitive Advantage Template 81. Change Management Template 82. Change Management Worksheet 83. Sales SMART Goal Worksheet 84. Sales Strategy Overview 85. Marketing Campaign Template 86. Product Roadmap Example 87. Comprehensive SWOT Analysis 88. Service Benchmarking Template 89. Product Benchmarking Template 90. Sales Project Team Charter 91. Sales Images 92. CHARTS 93. Sales Pie Charts 94. Sales Stacked Column Chart 95. Sales Stacked Bar Chart 96. Stacked Column Chart 97. 100% Stacked Column Chart 98. Sales Waterfall Chart 99. Sales Bubble Chart 100. Sales Radar Chart 101. Terms & Conditions

Also, check out our other starter templates: strategy frameworks ,  market analysis , HR & org design , and business models .

Comprehensive Sales Plan Strategy Presentation Templates

1. sales team's mission.

Set the stage for your sales journey with a compelling mission statement that unites your team around a common goal and purpose.

2. Agenda Slide

Keep your presentation organized and focused with an agenda slide that outlines the key topics and flow of your sales plan.

3. Sales Goals and Performance

Monitor your team's progress and performance with in-depth insights into sales goals, KPIs, and a scorecard to track achievements.

4. Next Year's Goals and Initiatives

Prepare for the future by outlining the high-level sales goals, KPIs, and initiatives for the upcoming year.

5. Product and Service Launch

Maximize product and service launches with a dedicated agenda slide and detailed initiatives for successful market entry.

6. Geographic Expansion

Explore new territories and markets with a strategic plan for geographic expansion.

7. Sales Fundamentals and Methodology

Strengthen your sales fundamentals and methodology with targeted initiatives to enhance the sales process and technology.

8. Target Customer and Marketing Strategy

Understand your customers better and create effective marketing strategies with insights into target customer personas, campaign overviews, and media mix spend.

9. Sales Team Structure and Performance

Build a high-performing sales team with an org chart, budget allocation, and a well-defined sales employee journey strategy.

10. Sales Templates and Frameworks

Effortlessly communicate complex ideas with a variety of generic sales and marketing plan templates, icons, worksheets, and charts.

11. Miscellaneous

Conclude your presentation with a thank-you slide and provide any necessary terms and conditions.

12. Sales Performance Analysis

Dive deep into your sales team's performance with comprehensive analysis and insights, enabling data-driven decision-making.

13. Customer Relationship Management (CRM) Integration

Explore how to leverage CRM systems to streamline sales processes , enhance customer interactions, and boost productivity.

14. Sales Training and Development

Invest in your team's growth by incorporating a dedicated section on training programs, skill development, and ongoing coaching.

15. Competitive Analysis and Market Research

Equip your team with valuable intelligence by including a section on competitive analysis and market research findings.

Frequently Asked Questions

65 Free Action Plan Templates For Excel, Word, PDF, PowerPoint, and Google Docs

By Owen McGab Enaohwo | October 26, 2017

By Carlo Borja | April 14, 2022

Last Updated on April 1, 2024 by Owen McGab Enaohwo

Featured Bonus Content: Get 65 Free Action Plan Templates! Click Here To Download It.

If you don’t want to spend years wishing you achieved your goals, you need to act on them now. The best way to do so is to have an action plan.

Having a long list of tasks to complete can be overwhelming. As you see the list grow, you may lose the motivation to do any of them. That said, if you have a step-by-step action plan that spells out your chores in achievable pieces, you can accomplish them without noticing.

Action plans assist in keeping track of your work progress. With an action plan in place, you’ll have an official start and end date, as well as an estimate of how long each step will take. You won’t have to spend mental energy each day trying to decide when and how to start. 

Also, you can use an action plan to keep track of your project budget and determine whether you need to change your time or resource estimates.

In this in-depth post, you’ll learn what an action plan is, why you need one, and how to make action plan templates on Microsoft Excel, Word, PDF, PowerPoint, and Google Docs.

We’ll also answer some frequently asked questions about action plans. Finally, we’ll give you access to 65+ free, editable, and downloadable action plan templates for Word, Excel, PowerPoint, PDF, and Google Docs.

Let’s get started.

Chapter One: What is an Action Plan and Why Do You Need One?

Chapter Two: Action Plan Templates For Excel

Chapter Three: Action Plan Templates For Word

Chapter Four: Action Plan Templates For PDF

Chapter Five: Action Plan Templates For PowerPoint

Chapter Six: Action Plan Templates for Google Docs

Chapter Seven: How to Make an Action Plan on Excel, Word, and Google Docs

Chapter eight: action plan templates frequently asked questions (faqs), chapter nine: create and manage your action plans using sweetprocess.

Every situation benefits from having an action plan. It is a simple success roadmap if used judiciously. In your job, business, or personal endeavor, a well-designed action plan will highlight what to do at every point and assist you in tracking achieved tasks. 

For instance, do you want to switch to a tech career by a specific age? An action plan helps you consider your existing qualifications, identify your existing strengths, and point you to the courses you’re going to need to take to successfully achieve this transition. You can also include the top tech organizations you’ll hopefully transition into.  

If you’re working on a project, the action plan forces you to consider the number of resources you have at your disposal, the complexity of the project or objective at hand, and the level of detail necessary when executing the project. 

What is an Action Plan?

Action plans are communication tools that simplify complex tasks and initiatives. It is an organizational strategy framework for identifying steps that you must take to achieve a goal. 

When using an action plan, you should consider and map out specific tasks to help the organization set quality standards and save costs. This enables you to avoid trial and error as much as possible. 

An action plan is a social planning tool. With it, you can document actions that serve as a symbol of a company’s or nation’s accountability. 

For instance, an action plan might be used by a city to express plans to enhance a neighborhood. This could involve plans for adding green spaces, services, living streets, and better rail service.

Why You Need an Action Plan

Many companies have a growth strategy, but nothing gets done at the end of the day. This happens because they have no action plan to follow to provide a roadmap for how and when to complete each task. 

Your action plan is a working document that makes your strategy a reality. As a result, you achieve your tasks and allocate resources to your team for efficient job implementation.

You need an action plan so you can:

• Focus on specific goals

Action plans provide you with the framework to efficiently execute specific tasks, so you complete your work without distractions. 

• Logically complete tasks

It assists you in completing your tasks in a logical order and ensures that you do not overlook or miss any essential steps. 

• Effectively delegate tasks

Action plans make it easy to determine when you need to delegate or outsource tasks. The document quickly points you to what job to outsource and how to do it. That way, you’ll save time and effort as you’re able to delegate tasks that slow your progress or do not achieve the end goal for your business. 

• Efficiently keep records 

Having an action plan lets you document the time and resources you’ll likely spend on tasks. This way, you stay motivated and ensure that you complete your job in as short a period as possible.

• Avoid procrastination

With an effective action plan, you’ll avoid procrastination. This is because an action plan provides you with a visual map that documents achievement in a structured manner. As a result, it helps you see your progress when you need to complete each job faster. 

What You Should Include in Your Action Plan

Action plans are likely to fail for two reasons: You may not take action as written on the document, or you fail to include the essential points to make the path to success clear in the action plan.

When creating an action plan, here are the specifics to include to use it efficiently.

Define your goal

You need to understand your goal before creating an effective action plan. Having this at the top of your action plan motivates you to keep moving forward.

State the actions 

Write out the step-by-step actions that are involved in doing every task. This will help you to achieve your set goals and minimize decision fatigue.

List the persons in charge 

Mention the employees who will be handling each step. This introduces accountability to your action plan and creates a sense of responsibility in the mind of stakeholders.

Timeline 

You’ll be less likely to achieve your goals if you don’t attach your set goals to a particular deadline. Having a deadline for each step keeps you on your toes to effectively deliver your tasks.

Resources 

Identify the assets you need to allocate for each step. When resources are not available, your action plan will experience a delay. Therefore, in your action plan, ensure that you include plans to acquire the necessary resources to meet your project delivery deadline. 

Potential barriers 

Be mindful of the factors that can potentially hinder the completion of each step. Considering this will force you to have mitigation strategies in place for every foreseeable problem that arises.

Track your progress

It won’t be fair to realize that your goals won’t be met at the end of your task. You should track your progress to avoid this. Not tracking each process leads to mistakes and inefficiencies, and you’ll waste time going back to fix your errors. 

Why Use an Action Plan Template?

Are you a worker who wishes to enhance your job performance, or a project manager whose task is to delegate responsibilities to team members? 

You need an action plan to help organize human and material resources. With this, you can identify a clear route to meet your objectives and confidently manage related tasks in the most effective sequence to attain your goal.

But creating an action plan from scratch could be time-consuming for you. Hence, the need for an action plan template.

Action plan templates are industry-specific, ready-made documents that you can instantly download and use. 

You need to use action plan templates because they not only help you stay motivated and track your progress toward your goals, but they also help you save time as you can adopt them very quickly.

Whether you’re working alone or with others, action plan templates guide you in all categories of your work and can be a reference for those who should be held responsible for each task. Using an action plan template helps you prevent delays and errors.

Action plan templates enable you to transform your vision into attainable objectives and tasks. 

How to Make an Effective Action Plan

To make an action plan, here are steps to consider:

Step 1: Define the problem

The first step to solving a problem is to understand what it is. By identifying the problem, you can assess the circumstances surrounding the problem and examine possible solutions.

At this point, you’ll consider all ideas and ask for feedback from your team and the parties interested in solving the problem. 

Step 2: Gather and analyze information

The next step is to gather and analyze the collected data to support or reject whether the problem exists or has a different root cause than you anticipated. 

You would figure this out by asking questions like: 

• What is the root source of the problem?
• What do others think about the situation? 

Step 3: Define and prioritize the problems

In cases where you find there are more problems than the ones you envisioned, there is a need to prioritize them so that you may focus on the most pressing issues first. 

Ask yourself the following questions to assist you in sorting the concerns:

• Which issue is likely to cause more problems?
• Which problems have the most considerable influence on the operation’s long-term financial stability?

Step 4: Write a goal statement for each solution

Now that you’ve identified the problems and gathered information associated with it, write out the goals’ statement for each solution using the S.M.A.R.T framework. Setting S.M.A.R.T. objectives or goals means the goals are specific, measurable, attainable, realistic, and timely. 

You should then look through the solutions and analyze them for difficulties. If you identify any, then find a solution as you proceed.

Step 5: Put solutions into action—the action plan

Next is to itemize the actual steps to solve the issues. 

An action plan developed this way will let you complete your tasks effectively and efficiently. It will also transform your elusive goal or strategy into a people-oriented solution. 

Then create your resulting action plan. This should answer what, when, how, where, and who.

Step 6: Evaluate your process

Walk through each action’s process. Evaluating the process is the best strategy to determine if the goal and action plan effectively resolve the issue. 

Sticking to a well-designed monitoring technique will assist you and your team in determining when the action plan requires revision.

Chapter Two: Action Plan Templates for Excel

Excel is an intuitive tool for creating an action plan template. We’ve compiled some free action plan templates for Excel below, which you can download, tweak, and use for your organization.

• Work action plan template 

Click here to download the Work Action Plan Template

The work action plan template contains a list of actions you must complete to accomplish a simple project. In addition, it has sections documenting needed resources, possible difficulties, and results. 

You can use your action plan to structure tactics and modest stages toward reaching long-term objectives. 

• Corrective action plan template

The corrective action plan template lets you spell out the steps needed to deal with an issue disrupting your organization’s operations. 

Businesses can streamline their procedures and remove errors when they use these templates. Corrective action can take numerous forms, including training, product redesigns, and other enhancements. This template enables users to make a cohesive action plan. 

• Mentoring action plan template

A mentoring action plan template identifies the mentor and mentee relationship’s actions and goals. With this template, you’ll have the themes to focus on to help your mentee define their professional goals.

• Excel sales action plan template

The Excel sales action plan template helps you plan your sales targets using the built-in flexibility of an Excel spreadsheet. This sales plan template is segmented into 12 months and divided into product lines. 

It includes columns for last year’s performance, current sales goals, and outcomes. It also lets you create a yearly sales strategy and compare statistics across products and over time.

• Maintenance action plan template

A maintenance action plan template is a document that outlines what must be done to keep assets in a facility in good working order. The information in the template will assist you in ensuring that an asset is used to its full potential. You can keep track of maintenance schedules using the estimated time column, and check and record accountability when the task is complete.

Chapter Three: Action Plan Templates for Word

Microsoft Word is one of the most straightforward tools for making an action plan template. It provides you with easy-to-use features to achieve an easy-to-read, comprehensive document.

Here are some free action plan templates for Word, which you can

download, tweak, and use for your organization.

• Project action plan template

The project action plan template provides you with a place to document the steps needed to finish a simple project or goal. In addition, it identifies the vital tasks you need to focus on to deliver your projects within timelines successfully. 

• Blank action plan template

The blank action plan template outlines a series of stages or activities that must be done to complete the work or task correctly. It helps you keep track of task accomplishments and the money and equipment needed to execute the action. 

• Sales action plan template

A sales action plan template outlines what you’ll do to meet your sales objectives, with an emphasis on the transactions and relationships you can build with clients.

Things included in this template are: 

• Who your top customer segments are
• Your revenue target
• How to structure your teams for success 
• Sample corrective action plan template

A sample corrective action plan template helps you lay out the process of prioritizing and correcting specific hazards or deficiencies in running your organization. In addition, it helps you to deal with any issue that may disrupt your workflow. 

It has sections to streamline your work process while eliminating errors.

• Startup action plan template

This startup business plan template includes the essential elements you’ll need to pitch investors and stakeholders on your business idea and strategy. 

An executive summary, a financial overview, a marketing plan, specifics on product or service offerings, and more are all included in the template.

• Personal development action plan template

The personal development action plan template provides you with an assessment for personal growth in the context of professional goals, education, relationship, or self-improvement. This is usually based on awareness, values, reflection, goal setting, and planning.

• Non-profit action plan template

A nonprofit action plan template outlines your organization’s current state and lays out a strategy for the next three to five years. It also details your objectives and plans for achieving your organizational goals. 

You need to consistently update your charity business plan to reflect your changing goals and circumstances.

• Account action plan template

The account action plan template provides your sales team with practical and effective strategies for transforming major account relationships into long-term partnerships. 

It serves as a tool for the sales team to plan and manage the account and keeps critical developments up to date for management. It’s also used to maintain control of the account’s performance.

• Basic action plan template

The basic action plan template contains sections to focus on when achieving your fundamental goals. It allows you to create action stages that you can prioritize and keep track of when completing your project while you measure progress and evaluate performance. 

• Education action plan template

An education action plan template allows you to monitor the progress of a new educator through the set objectives toward a goal of achieving professional growth. Also, it provides instructional assistance and comprehensive assessment across educational boards. 

•   Sample action plan template

This sample action plan template allows you to manage your work and complete tasks on schedule. It provides you with information such as the purpose of your plan, instructions for using it, goals, and action items. 

It also allows you to add the timeframe for completion, who is responsible, resources, potential hurdles, communication strategy, evaluation method, and so on.

•   Simple action plan template

The simple action plan template allows you to keep track of the tasks that must be accomplished daily to achieve a larger goal. You can document your objectives, task list, success criteria, timeframe, and available resources. Each page has a label where you may enter information about your firm in addition to tables and images.

Chapter Four: Action Plan Templates for PDF

You can easily create your action plan templates in PDF format. We’ve compiled 20+ free action plan templates for PDF, which you can

•  Recruitment action plan template

The recruitment action plan template helps you recruit potential partners for your company. It includes responsibilities for recruitment and appointment, and recruitment timing so that potential partners are tracked and approached on time.

• Team action plan template

The team action plan template includes sections for listing team members and keeping track of attendance at multiple planning sessions. 

It also includes all of the necessary components for producing an effective action plan for a team with a straightforward layout that makes group work more accessible. 

•   Epilepsy action plan template 

The epilepsy action plan template includes a section for healthcare providers and patients to collect data about the patient’s health. 

This template encourages healthcare practitioners to use a shared decision-making approach that allows the person with epilepsy and their family to engage as partners in all healthcare decisions in a collaborative relationship.

•   Emergency action plan template

The emergency action plan template outlines detailed procedures for dealing with any work-related situation that is likely to occur. An emergency action plan is a written strategy that specifies the proper response to several unforeseen emergencies. 

This template makes it easy to create and share emergency action plans that include names and phone numbers for emergency personnel, utility company emergency contacts, and training plans.

• Business action plan template

A business action plan template lays out the needed resources to achieve a goal, creates a timeframe for completing specific activities, and determines the resources required to achieve the business’s aim. 

This template has sections for recording required resources, future challenges, and ultimate outcomes. Successful completion of an action item may be the end outcome, or you might have discovered more actions needed during the process. 

• Incident action plan template

The incident action plan template is a written document that outlines the incident objectives and the techniques used to manage them over the operating time. 

It contains critical information on who to contact in an emergency, task assignments, resources, and safety requirements, based on the incident objectives.

• 90-day action plan template

A 90-day action plan template contains a framework for onboarding, acclimating, and educating new team members. It establishes expectations for what the person is expected to do in the first 90 days including learning and performance objectives.

A 90-day action plan template helps you set short- and long-term goals for new employees.

• Affirmative action plan template

An affirmative action plan template defines your company’s attempt to provide equitable employment opportunities and encourage employee progress regardless of gender, ethnicity, disability, or veteran status. Based on federal rules, affirmative action should be reviewed and updated at least once a year.

• Strategic action plan template

A strategic action plan template provides you with steps needed to achieve strategic actions. It allows you to mobilize the resources needed to carry out those activities to ensure timely task delivery. 

• Housekeeping action plan template

The housekeeping action plan template shows how to recruit and train housekeeping staff. It delineates the goals and objectives for training as well as the training stages. 

• Human resources action plan template

The human resource action plan template provides a continual process of systematic planning beforehand to ensure that the organization’s most important asset (quality employees) are used to their full potential. 

Human resource planning ensures that employees and jobs are a good match while preventing labor shortages or surpluses.

• Church emergency action plan template

A church emergency action plan template is a document that provides answers to all questions of what, where, when, how, and who in a church emergency event. 

The more detailed the plan is, the less valuable time will be lost in a calamity. In addition, this plan can provide information on a familiar gathering spot in an emergency, ensuring that no one is left behind.

• Physical fitness action plan template

The physical fitness action plan template allows you to complete the daily fitness routine. By completing the fitness action plan you reduce the chances of developing certain illnesses and diseases that may arise due to inactivity. Physical activity aids in the maintenance of healthy bones, muscles, joints, as well as weight management. 

• Company emergency action plan template

The company emergency action plan template documents all the critical and significant information to create a solid emergency action plan. This template comes with various headers, sections, and fields that you can modify to suit your company’s specific needs.

• Discipline action plan template

A discipline action plan template contains the information necessary to maintain a company’s or organization’s standards of behavior. In the workplace, the purpose of discipline is to correct wrong behavior step-wise and document each step in the process. 

A disciplinary action policy can shield you from legal implications while also preventing issues from impacting your staff and company. 

•   Diving emergency action plan template

The diving emergency action plan template provides explicit instructions to help uneducated witnesses contact emergency personnel and provide them with details about diving accidents.

In an emergency, processing too much information wastes time. So information that includes a scuba-specific emergency hotline, standard emergency numbers, and diving locations are essential. 

• Personal mental health action plan template

The personal mental health action plan template makes personal health goals simpler for you, although planning personal health does take time and effort. 

Still, the template emphasizes the significance of prevention while also recognizing the critical role of mental health in achieving health for all individuals.

• Early years action plan template

The preschool or early years action plan template allows you to create the school action plan for your children, making it easier for them to learn and grow. 

As a teacher, you must establish an action plan for your students to benefit both the students and yourself.

• Library action plan template

The library planning action plan templates aid institutions in addressing broader shifts in how information is sought, accessed, and consumed so that students prepare ahead for success in an increasingly data- and knowledge-based world. 

Higher education institutions can use library strategic planning to save money, control rising student fees, and meet accreditation requirements.

• Presentation action plan template

The presentation action plan template provides a blueprint to prepare slides or collections of slides that you can use for a meaningful presentation. It includes layouts, colors, fonts, effects, background styles, and content to guide your presentation.

• Gender action plan template

The gender action plan template contains a road map for gender activities that a company or organization has adopted. 

Its goal is to make institutions’ operations more gender-responsive, transformative, effective, efficient, and successful by redressing existing gender disparities and redefining women’s and men’s gender roles and relationships through gender mainstreaming guidelines.

• Church mission action plan template

A church mission action plan template provides a hopeful and optimistic glimpse into the future. It’s the church’s inspiring, long-term plan for what they’ll be able to do, who they’ll help, and how they’ll be seen in the future. 

• Wellness recovery action plan template

A wellness recovery action plan template is a framework that teaches how to make positive personal adjustments in your feelings and how you respond to life’s obstacles. 

It is a self-designed preventive and wellness planning technique based on mutuality, self-determination, and the concept that resilience, recovery, and wellness have no bounds.

• Employee action plan template

An employee action plan template contains an incorporated performance planning process that maps out the steps an employee plans in order to achieve a particular goal or objective. 

It provides a process that an organization must develop to identify and prioritize their actions and identify quick and simple changes to demonstrate to employees that it is committed to implementing an action plan in response to employee engagement feedback.

• Family emergency action plan template

The family emergency plan template is a valuable document that helps you identify each family member’s roles in an emergency and guides you and your family members to work together as a team in the event of a disaster. 

It’s an essential aspect of any preparedness strategy and may help protect people’s lives, limbs, and property before, during, and after a disaster.

• Advertising action plan template

A marketing action plan template is a crucial tool that can assist your marketing department in determining the subsequent measures to take to improve the company’s marketing procedures. 

It has both a marketing strategy and an action plan. The vision, goals, and target audience of your organization are defined in the strategic component of the design.

• Printable action plan template

The printable action plan template provides you with a solid reference point for gathering and printing actual copies of action plans without the need for any special software or device. In addition, it gives ease in writing on them and highlighting essential portions of relevant themes. 

• Internal audit corrective action plan template

The internal audit corrective action plan template helps you adhere to the step-by-step instructions to conduct the financial inspection of your company. In addition, it allows you to determine cost-saving strategies and reveal spending deficiencies.

It is the state where you can discover the answer to your financial situation’s nonconformity. The strategy aims to avoid and regulate the recurrent problem. It addresses the issue at its source and reduces the likelihood of recurrence.

Chapter Five: Action Plan Templates for PowerPoint

PowerPoint helps you visualize your action plan. Here are some free and downloadable action plan templates for PowerPoint, which you can download, tweak, and use for your organization.

• Meeting minutes action plan template

The meeting minutes action plan template contains written notes taken during a meeting. They emphasize the essential subjects debated, motions made or voted on, and activities carried out. 

You can use the meeting minute template to keep track of your project or company meetings. This easy-to-follow, step-by-step template for minutes contains a formatting style that everyone in the conference will appreciate.

• Task action plan template

A task action plan template is a document that outlines the steps necessary to achieve your goal. A solid action plan will specify all of the required procedures to attain your goal and assist in reaching your target efficiently by giving each stage in the process a start and end date. It also breaks down the goal into short, quantifiable activities, which might assist in achieving your objectives. 

• Project planning timeline

A project planning timeline template encompasses the whole duration of your project, from beginning to end, and includes the dates of each deliverable and project milestone in chronological sequence. It allows the project manager to see all the tasks in one spot, making planning easy.

Chapter Six: Action Plan Templates for Google Docs 

Google Docs helps you create action plan templates for your business

from scratch. Here are some editable and downloadable action plan

templates for Google Docs, which you can download, tweak, and use for

your organization.

• Retention action plan template

The employee retention action plan template contains an easy-to-edit format to assist with adjustments to the employer-employee contract. Using retention action plan templates makes it easy to keep your valuable human resources team . 

Some of the standard components of the retention action plan include survey and exit interview analyses, the employer’s strengths and weaknesses, the retention plan’s purpose, and finally, the exact measures to be implemented.

• Reading action plan template

The reading action plan template outlines the steps you’ll take to reach your reading objective. This involves the reading exercise, rewriting the learned concepts through the recall process, and taking meaningful notes. Maybe you need to ace an exam or teach an idea to others; the reading action plan template is a tool to achieve reading success.

• One-page action plan template

A one-page action plan template allows every organization, particularly new start-ups, to quickly develop new versions of their business plan to keep track of the most recent assumptions and strategy changes. 

Sequential planning is essential when you’re starting your business plan. List your original assumptions, and then try to validate the assumptions. Most of your premises will be incorrect, and you will need to shift course.

• Employee engagement survey action plan template

As the name implies, an employee engagement action plan template provides a strategy that necessitates deliberate action. The goal of an employee engagement action plan is to help your team members become more engaged, have a better working environment, and increase staff retention. 

An employee engagement action plan is an essential process that organizations should go through to determine the activities to improve the organization’s structure. However, you must demonstrate the changes to your staff through employee feedback and meetings.

• Work action plan template

The work action plan template is a detailed work plan template that guides you in achieving success in your initiatives. The steps of the work plan, as well as critical data, are clearly described. The template also makes it easier to focus on the most vital issues like: 

• What resources are available?
• What resources are required? 
• What are the points of resistance you must address? 
• What is your strategy for each step’s communication?
• Change management action plan template

A change management action plan template can assist you in document management including tracking document owners and responsible parties. 

You’ll need a change management strategy to thrive in business. During the control and execution stage of your change management plan, this template describes all of your duties in managing and controlling change.

•   Company action plan template

The company action plan template sets out every piece of a standard business plan to help you develop your own. It includes space for companies seeking investment to add finance information. 

• Personal action plan template

If you want to achieve your goals systematically, use the personal action plan template. A personal action plan template can influence you to achieve more productive and efficient results. 

• Sales and marketing action plan template

The sales and marketing action plan template outlines how you intend to attract, engage, and convert prospects into paying customers. The template directs marketing and sales in their day-to-day actions, assisting them in defining agreed goals, and strategies for achieving them.

• Compliance corrective action plan template

Compliance corrective action plan template includes compliance action plans to ensure that your organization and staff follow the standards you’ve set for a work environment, as well as the standards set by local and national governments. 

The contents, such as actions and tasks, must be as precise as possible so that your team members understand what needs to be done right away.

• Easy action plan template

An easy action plan template consists of a list of actions or tasks that must be accomplished to achieve the goals you’ve set. This easy action plan template will guide you to get through the disorderly situation and help you reach your goals faster. 

• Stay interview action plan template

A stay interview action plan template includes a planned conversation that a leader has with each employee to understand the precise steps that must be taken to improve the organization’s engagement and retention.

•   Rescue diver emergency action plan template

The rescue diver emergency action plan template provides potential diving accident victims the aid and guidance to help themselves and assist rescuers during response.

• 100-day action plan template 

A 100-day action plan template provides you with a structure to onboard, accommodate, and educate new team members. It outlines expectations for what the person should do in the first 100 days, including learning and performance goals.

• 30-day action plan template 

A 30-day action plan template provides you with a structure for figuring out how to onboard and educate new team members . In addition, it defines expectations for the individual in the first 30, 60, and 90 days as they learn to manage social media.

• Case management action plan template

A case management action plan template allows case managers to record, plan and execute case actions. It includes the overall administration of cases and ongoing monitoring and evaluation of service needs.

• First aid action plan template 

The first aid action plan template assists you in dealing with a health crisis. Following it helps keep a person breathing, lessen their discomfort, or mitigate the effects of an accident or unexpected sickness before the ambulance comes.

You can take first aid training so you can recognize an emergency and provide basic first aid until expert help comes.

Below are some ways to make an action plan template. 

How to Make an Action Plan in Word

Word is a popular commercial word processor created by Microsoft. It is included in the Microsoft Office productivity package and is available as a standalone application.

You can create an action plan on Microsoft Word.

Here is how to do so:

• Open your Microsoft Word application

Select a blank document on your Microsoft Word application home tab and click on create. This will create a new Word application for you.

• Insert table into the document

Next is to click on the “Insert” tab, then select “Insert Table.” Create a table of five columns and five rows.

• Type text into your table

Insert text headers: Action, Who, Due Date, Status, and Additional Action to your table. 

Then, under each header, state the action you want to achieve, who’s responsible for achieving it, the due date for completing the action, its current status, and additional tasks or actions that may arise from that task.

Below is a video tutorial that walks you through how to do this:

How to Make an Action Plan in Excel

Excel is a spreadsheet tool available as a web, mobile, and desktop application. It’s perfect for creating an action plan and similar to Google Sheets.

This is the step-by-step process for creating an action plan in Excel.

• Open an Excel spreadsheet

Open your Microsoft Excel spreadsheet and click on the “New” tab. Then double click on a blank document or click on the “Create” tab.

• Select a portion of the sheet 

Left-click, hold, and drag your cursor to the portion of the Excel spreadsheet that you want to use as your action plan.

• Give your area selection a border

After selecting, click on the icon as shown in the image below, then select “All Borders.” This will give the selected area a nice full border, making your selected area stand out from the entire spreadsheet.

As shown in the image below, type text in the headers of your table and label each as What, Who, When, Status and Comments.

Now you can fill in what your action is, who will be in charge of it, when the action should be completed, the status of the completion, and any needed comments.

This video tutorial below shows how to create an action plan on Microsoft Excel:

How to Create an Action Plan in Google Docs

Google Docs is a word processing tool that comes with Google’s free,

web-based Google Workspace suite. It’s perfect for creating an action plan template similar to Microsoft Word. Its sweet spot is that it allows you to share the document with your team easily.

This is the process for creating an action plan on Google Docs.

• Open Google Docs from Drive

Make sure that you log in to your Google accounts. Then, from Google applications, open Drive, then open Google Docs as shown in the image below. 

• Title your action plan

Give your action plan a befitting title. 

• Insert a table

Now click on Insert, then Table. 

• Type in header text

After that, type in the header text and label each, as shown in the image below.

Below is a video tutorial on how to create and share action plan templates with your team:

Here are the answers to some frequently asked questions about action plan templates.

How do I make a simple action plan?

To make a simple action plan template, you need to: 

• Determine your goals. State what you want to achieve with your action plan. 
• Write down your objectives. It will be challenging to track what you want to achieve if you don’t write it down.
• Establish a deadline. Setting a deadline is the next step.
• Make a checklist. Create a list of your actions. 

What is a good action plan template?

A good action plan template guides you to achieve your goals and objectives and evaluate your progress.

Is there an action plan app?

Yes, there are different action plan apps. Examples are the 90 Day Action Plan on Google Playstore, My Action Plan app on AppStore , and InPhase Assurance app. 

You can also use SweetProcess iOS and Android apps as an action plan software to create and manage your company’s processes, procedures, and policies.

How effective are action plans?

Action plans are effective because they make your goals clearer. They also aid in forming consensus toward a goal and foster a sense of responsibility and accountability. 

What is the main purpose of an action plan?

The main purpose of an action plan is to specify the resources you need to achieve your goals and provide a schedule for when you must perform certain activities. 

How do I write a better action plan?

To write a better action plan, you should have a clear idea of what you want to achieve, then make the objectives quantifiable. After this, download the relevant templates specified in this article and tweak them to represent your required actions.

SweetProcess helps organizations document their company’s policies, procedures, and processes.

If you want your team members to achieve their goals on time and become more productive at work, you can use our software to do so.

Here are some companies who have leveraged the power of our software to manage their employees effectively and efficiently in one place.

Spark Marketer is a marketing agency for small- and medium-sized local businesses that want to leverage digital marketing to grow their businesses. Its dedicated team works closely with companies to navigate the digital space and achieve measurable results. 

The Nashville-based company has a track record of success working with chimney businesses in the home services space. It is committed to offering its clientele a custom experience and more than essential online services. They also create marketing campaigns focused on the unique attributes of each business to generate continuous income.

One of the biggest problems Spark Marketer faced was a lack of documentation. As a result, employees depended on tribal knowledge to get things done, which resulted in disorganization in the workplace. 

“When you’re doing work to a standard, then you can measure against that standard. Before, we would have these nebulous conversations when we had to let someone go: ‘Well, we don’t feel like you’re doing the job well.’ ‘Show me where I wasn’t doing it well, and I’ll change.’ This is horrible to admit now. I’m almost ashamed to say it but you know, there was no objectivity,” said Carter Harkins, co-founder of Spark Marketer.

Then they adopted SweetProcess to foster growth . Carter and his partner were introduced to SOPs by a business consultant, and they gave it a shot using Google Docs. However, they soon began to see the importance of documentation, and as their business began to grow, they realized that Google Docs was insufficient to sustain their growth. 

Carter said, “Growth causes you to think differently. You start realizing what got us to this point will not get us to where we want to go, so it’s time to shift gears. It’s time to look for efficiencies, so I started looking for systems that would help us document our processes more easily and more uniformly, and I just literally went out and started scouring the web.”

How SweetProcess Changed the Game at Spark Marketer

SweetProcess has a reputation as a results-oriented software. Like many businesses, the team at Spark Marketer has been enjoying the benefits of the system. Carter provides more details of how the software has improved operations at his organization.

1. Simplified process documentation

Capturing the right amount of information makes the difference in business process documentation . On the other hand, your processes may not be of much help if they are overly detailed and clustered—this is often the case when you use manual tools such as Google Docs for your documentation. 

“In a Google Doc format, you’re grabbing an entire section of text and moving it up above and just trying to organize things, but with SweetProcess, it’s super simple to break things out into new tasks and reorder them so that everything flows in a much more natural way.

2. Decentralized knowledge base

Documenting business processes goes beyond writing a bunch of information. There is a need to sieve out relevant information from the shaft and make it easily accessible by team members using a knowledge base software . 

“The ability to group things into procedural or process-based groupings has been a real change for us. For example, in Google Docs, it was just turned into one folder that was shared with everybody, and nobody knew exactly how to find what they needed.”

All that time spent by employees looking for specific information for their tasks could be used better, and SweetProcess made that possible. 

“SweetProcess not only standardized the format but made it easy to create the teams that we needed so that you only see the processes that you need to see, which makes it so much easier for people to go find what they need.”

Another company, Zen Media , is a public relations (PR) firm specializing in the tech niche. Established in 2009, the Dallas-based organization captures key moments in a brand’s life and turns those moments into the talk of the town. Plus, they have a track record of offering results-driven PR services to B2B and B2C brands worldwide. 

The new generation PR agency gives brands their desired level of exposure and ensures that this translates into money. It uses various techniques to measure the performance of its PR campaigns to understand their efficiency and round up the numbers. 

When Stephanie Chavez resumed her role as the company’s chief marketing officer, she found out that they had a series of great products that catered to their client’s needs but lacked operational structure underneath this excellent performance. 

“We were always producing great products and doing a great job for our clients; that wasn’t debatable. What was debatable was the ‘how can we streamline?’ and so that was one of the first things that I noticed,” Stephanie said. 

In the absence of a central knowledge base , employees relied on tribal knowledge to get by. Little could be done when the people who knew how to perform specific tasks were indisposed, holding the organization hostage. 

“What happens if one of the employees is out or sick? Every client is a little bit different—the way we research their content topics and their hashtags and whatnot, they are all different,” she said. 

Having noticed the structural gap in the organization, Stephanie was keen on finding the right system to resolve the problem. She found her answer when she attended a marketing class organized by a friend on LinkedIn. He recommended SweetProcess as an effective tool for streamlining business operations , and she checked it out. 

“Anthony talked about SweetProcess, and I thought, well, I’m going to check that out, and it’s been really wonderful. I have each department go through it, and we have a list of all the things that they do that are repeatable each month so that I can make sure, ‘Hey, what did you put in this month? Let’s run through it and make sure it makes sense to everyone.’”

How SweetProcess Raised the Bar at Zen Media

Read on to see exactly how SweetProcess facilitated the growth at Zen Media.

1. Employee onboarding and training

Hiring more employees is necessary as a business grows, but it is a challenge for many organizations to bring new hires up to speed with the processes and procedures in place. The team at Zen Media now enjoys a seamless onboarding process thanks to SweetProcess. Rather than going through a rigorous onboarding process, they direct new employees to the standard operating procedures in the system to get all the information they need about their duties.  

“When we hire new interns or employees, I send them to a whole bunch of the SweetProcess steps that we have, and I just send in the email, link it, and say watch all these, go through these processes, and that’s the very first onboarding process.”

Employee training on SweetProcess is not a one-off. New and established team members can always go back to the system if they doubt any process or procedure.

2. Quality control and assurance 

Achieving desired results at the workplace is more feasible when team members operate on the same level and produce consistent results. Beyond creating uniformity in organizational output, quality assurance and quality control help to win customer trust and loyalty as the customers are sure to get great results repeatedly. SweetProcess has helped the company work consistently as a team rather than individually. 

“It helps from a consistency perspective because everyone might be doing something a little bit differently, and I think it’s really hard to scale. Think about McDonald’s: if everyone in every franchise were making their hamburgers a little bit different, it wouldn’t be McDonald’s because you couldn’t expect the same thing every time. So by having everyone on the same page with SweetProcess, they can have a more efficient and predictable result.”

Want to improve efficiency in your team? 

Sign up for a 14-day free trial of SweetProcess today to create

and manage action plans at your organization. The best part? You do not need to add your credit card details to use the software for free.

An action plan helps you to achieve your goals. It transforms your vision into attainable results that boost your company’s growth. It also assists you in staying focused and success hungry. 

In this post, you’ve learned what action templates are and why you must use them to speed up your workflow instead of creating from scratch.

We also showed you 65 free action plan templates which you can download, tweak, and use for your organization.

Want to choose the action plan templates that are best to use for your

company? 

Click here to download the templates relevant to your industry , and get ahead of thousands of other businesses who have to build them from scratch. 

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Strategic Action Plan PPT Template

Number of slides: 10

A strategic action plan describes your business goals followed by the actions and resources you’ll need to achieve them. Your action plan lays out your vision and becomes your guide through the whole process. To help you, this PPT template is ideal for setting goals, sharing strategic actions, and evaluating your team’s progress. Make the best use of the business resources and create your action plan for success.

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Business Action Plan PPT Template

Situation analysis powerpoint slide.

The starting point of your strategic action plan is the situation analysis. You need to know where your business stands to formulate solutions in the next steps. The Situation Analysis slide comes with data-driven column charts and allows you to categorize your findings. It’s a corporate slide with the right visual elements that make your information easy to read.

Action Plan Objectives PPT Slide

Now, where do you want to go? What are your ambitions and targets for the next year? Take your time to answer these questions as they will become the foundation for the whole action plan. You can involve decision-makers and key stakeholders in this phase so your actions are aligned with what the business needs.

Action Plan PPT Table

Close your strategic presentation with the action plan table. The main objective of this slide is to summarize goals, actions, resources, deadlines, and team responsibilities. The action plan ppt table will become your go-to source for progress evaluation and reporting. 

Business Strategy Icons

The strategic action plan PowerPoint template has business icons on every slide so you can add visual aids to your findings and deliver an impactful, easy-to-read presentation.

Corporate PowerPoint Style

The action plan slides come in corporate style and they are 100% ready to use in business or professional presentations. You can also edit them to match your corporate visual identity if needed.

Plan Evaluation Slide

Use the Evaluation slide from the strategic action plan ppt to monitor your team's progress toward the strategic goals. You will be able to track the targets met and set priorities.

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Sales Plan PowerPoint Templates For Presentations:

The Sales Plan PowerPoint templates go beyond traditional static slides to make your professional presentations stand out. Given the sleek design and customized features, they can be used as PowerPoint as well as  Google Slides templates . Inculcated with visually appealing unique and creative designs, the templates will double your presentation value in front of your audience. You can browse through a vast library of Sales Plan Google Slides templates,  PowerPoint themes  and  backgrounds  to stand out in your next presentation.

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What is a sales plan powerpoint template.

A Sales Plan PowerPoint template is a ready-made presentation template that provides a structured framework for creating professional Sales Plan presentations. The Sales Plan PPT presentation template includes design elements, layouts, and fonts that you can customize to fit your content and brand.

How To Choose The Best Sales Plan Presentation Templates?

Keep the following points in mind while choosing a Sales Plan Presentation template for PowerPoint (PPT) or Google Slides:

• Understand your presentation goals and objectives.
• Make sure the Sales Plan template aligns with your visual needs and appeal.
• Ensure the template is versatile enough to adapt to various types of content.
• Ensure the template is easily customizable.

Are Sales Plan PowerPoint Templates Compatible With Google Slides?

Yes, all our Sales Plan presentation templates are compatible and can be used as Sales Plan Google Slides templates.

What Are The Advantages Of Sales Plan Presentation Templates?

Sales Plan PPT presentation templates can be beneficial because they:

• Add multiple visual and aesthetic layers to your slides.
• Ensure that complex information, insights and data is presented in a simplistic way.
• Enhance the overall visual appeal of the content.
• Save you a lot of time as you don’t have to start editing from scratch.
• Improve the professional outlook of your presentation.

Can I Edit The Elements In Sales Plan PowerPoint Templates?

Yes, our Sales Plan PowerPoint and Google Slides templates are fully editable. You can easily modify the individual elements including icons, fonts, colors, etc. while making your presentations using  professional PowerPoint templates .

How To Download Sales Plan PowerPoint Templates For Presentations?

To download Sales Plan presentation templates, you can follow these steps:

• Select the resolution (16*9 or 4*3).
• Select the format you want to download the Sales Plan template in (Google Slides or PowerPoint).
• Make the payment (SlideUpLift has a collection of paid as well as free Sales Plan PowerPoint templates).
• You can download the file or open it in Google Slides.

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• Presentations

Sales Strategy Presentation Template

Used 4,954 times

Reviewed by Keith Rabkin

Create an information-rich sales strategy presentation that captivates and educates your audience.

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Sales Strategy Presentation

Prepared by:

​ [Sender.FirstName] [Sender.LastName] ​ [Sender.Company] [Sender.Email] ​

Table of Contents

Executive summary, sales strategy objectives, goals and kpis, lead generation channels, lead categories, ideal customer profile, sales strategies, pre-sale activities.

Upsale Strategy

Sales Process

Roles and responsibilities, sales support documents.

Write a short summary of the information your audience can expect to learn more about in the presentation.

State the primary objectives of the sales strategy e.g. increase conversion rates, improve customer retention, increase upsells, etc.

Explain which goals you'll be striving to achieve and the KPIs

you'll use to measure your progress, e.g. the goal of paying less to acquire customers measured with the KPI of average customer acquisition cost.

Name some of the main lead generation channels

​you'll rely on

Email marketing

Social media

Direct traffic

Describe some of the lead categories you'll be using in the strategy

Ready to buy

Needs more convincing

Not ready to buy

Explain who constitutes a marketing qualified lead (MQL)

and who would be a sales qualified lead (SQL) with criteria examples

Anyone who has spoken with a sales rep

Anyone who has downloaded a free report

Share insight into your ideal customer

Average income

Provide some of the sales strategies you'll be employing

Cold calling

Flash sales

Social media marketing

List some of the pre-sale activities your company

will make us of

Crafting unique selling propositions

Creating call scripts

Building a prospect list

Market research

Creating social buzz

Outbound Sales

State any inbound and outbound sales strategies that will be used

Organic search, webinars, or blog posts;

Cold calling, targeted advertising, or email marketing.

Upsale Strategy

Describe the upsell strategy that you'll be putting into action

Promoting additional services

Suggesting a more feature-rich product

Offering discounts for buying higher volume

Describe the steps of your sales process

Lead generation

Qualification

Sales outreach

Give an overview of your sales team, the general capacity, and the key responsibilities of each member or group.

Describe the roles on your sales team and the responsibilities of those roles

Lead generation and nurturing

Closing deals

Overseeing the team

List any sales support resources that have been made available to your team e.g. sales battle cards, a training manual, webinars, etc.

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Your rating will help others.

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30 free sales plan templates: Download these PDF, Excel, Word Doc, Google Docs examples

These free sales plans will see your revenue skyrocket

1. Basic sales plan

2. sales and marketing plan, 3. sales strategy guide, 4. sales project plan, 5. sales action plan, 6. b2b sales strategy plan, 7. retail sales action plan, 8. sales leads template, 9. sales tracker template, 10. sales pipeline template, 11. sales funnel template, 12. sales report template, 13. sales one-pager, 14. 30-60-90 day plan, 15. company territory sales plan, 16. sales budget plan, 17. business development sales plan, 18. product market expansion sales plan, 19. company sales sop plan, 20. consulting revenue-based sales plan, 21. cloud sales plan, 22. business plan infographic, 23. saas product sales plan, 24. real estate sales plan, 25. new product sales plan, 26. sales training plan, 27. health insurance sales plan, 28. customer journey roadmap, 29. pricing options, 30. analytics dashboard template.

There are many different ways to boost your sales figures but one thing is for certain: sales simply cannot be neglected. You might hope for passive sales or you may employ a team of cold-callers but either way, sales will ultimately determine how much money you are able to bring in and whether your business is sustainable. 

The importance of sales is underlined by the host of digital sales solutions on the market today. You could flick through a list of the  best sales CRMs , the  best sales management software , and the  best sales pipeline software  and still be unclear regarding what the next steps should be for your sales strategy.

If that’s the case, it might be time to employ a sales plan template. Fortunately, there are a number of free plans available to download in either  PDF ,  Excel ,  Word , or  Google Docs  formats. Deciding on the right one for your sales strategy will depend on a number of factors, including your products, market and customer base. 

Keep reading to discover 30 of the best free sales plan templates available to download now. Whatever your approach to sales, there’s bound to be one that’s right for you.

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30 free sales plan templates to download today

A basic sales plan template provides some structure to your sales process. The template is usually split into different sections, including task titles, deadlines, task assignees, approval status, and a visual progress bar. There may also be space to include details of your business goals, plan strategies, and tactics.

Download the ClickUp Sales Plan Template here .

Sales and marketing are two sides of the same coin. Without a robust marketing plan, your sales figures will undoubtedly suffer. If your company would prefer to foster greater collaboration between its sales and marketing teams, then this template may help. Tasks that are relevant to both operations can be listed, as can KPIs - all in a single view.

Your sales are likely to be a little underwhelming if you don’t have an overarching goal you’re aiming at. And for that, a sales strategy is required. A sales strategy guide will put your organization on the right path by prompting you to answer key questions, such as “What is a sales strategy?” and “Why do you need a sales strategy?” By forcing you to consider the answers to these questions, you’ll ensure that your sales process remains on target at all times.

Within your overall sales strategy, there are likely to be individual projects contributing to your success. It’s a good idea to use a template to keep track of all these projects, providing a quick visualization of due dates, progress, and impact level. This will be a huge help for prioritization, allowing managers to identify the tasks that should be focused on immediately. 

Having a clear idea of how you want your sales to go is one thing, but taking concrete action to achieve your sales goals is another. A sales action plan can help you take the tangible steps you need to boost your sales figures, including ways to record and monitor specific tasks and visualizations for sales forecasting and goals.

Download the ClickUp Sales Action Plan Template here . 

Selling to consumers and selling to businesses require different skill sets, so it stands to reason that there would be specific templates for B2B sales. A B2B sales strategy plan will provide space for you to outline your B2B sales objectives and revenue targets, as well as prompts to ensure you create the type of sales content that really speaks to business customers.

No two industries are the same but luckily if you work in retail, there’s a sales plan template designed just for you. It will help you track inventory, monitor sales metrics, and negotiate with suppliers. It’s also worth taking a look at the best POS systems for retail and the best ecommerce platforms on the market for further technological support.

It may be more comforting to track your conversions, but it’s still a good idea to monitor your sales leads too. Templates for this purpose are available and are especially helpful if you don’t require the full functionality the best CRM software . However, these templates will still allow you to include contact dates and status for potential customers so you can plan future engagement project potential sales. 

You won’t be able to see what items are flying off the shelves or where improvements to your inventory could be made unless you track your sales. A sales tracker template provides much-needed visibility, allowing you to keep track of items sold, the profit per item and your total earned income. It also becomes easier to track costs, including shipping charges and returns. 

Download Smartsheet’s sales tracker template here .

Standing as a useful alternative to CRM solutions, which obviously come in a range of shapes and sizes, including the best cloud CRM software , the best open-source CRM , and the best CRM for small business . It’s also definitely worth looking at a sales pipeline template, which can help you organize a host of useful information like quarterly sales forecasts, projected closing dates, and further actions 

A sales funnel is a great way to visualize the customer journey as they make their way to conversion - and the right template can prove a great help here. A sales funnel template can help you evaluate your sales process, providing a scorecard so you can give each stage a ranking.

In addition to making predictions about future sales, it’s worthwhile recording previous sales as part of a sales report. This template is great for that and lets you track sales activity by month, quarter or year. It’s also customizable so you can adjust the columns to meet your needs.

Download Smartsheet’s Sales report template here .

Sometimes, you want to strip away all the unnecessary information to leave you with the top-level direction needed to move forward. If that’s the case, you may find that a sales one-pager is just what you’re after. This is a concise template containing your sales tactics, goals, target audience, and key performance metrics but may not include the fine details. A great template for sharing with external stakeholders. 

This sales plan revolves around the time your sales personnel have been at the company and so represents a great tool for onboarding or general employee experience . This template comes with three sections of one month each, with corresponding targets and actionable steps. 

Download the Visme 30-60-90 day plan here .

Different markets will require different approaches if you are to optimize your sales. If you’re a multinational company, this template can streamline your sales process for different geographies, utilizing dynamic fields that mean you can reuse territory sales presentations and change the location information as required. 

For some businesses, keeping a close eye on budgets may be more important than others. Smaller businesses and start-ups, for example, are unlikely to have substantial resources that they can put towards sales and marketing gambles that may not pay off. A sales budget plan can help you keep on top of your finances even as you look to optimize your sales. Often, it will include a variety of budgeting aspects, such as revenue objectives, cost of goods sold, sales expenses and more.

Rising sales aren’t usually seen as the ultimate goal but a means to some other businesses target. This could involve sustainable growth, which is why many companies employ a business development sales plan to keep sight of the overarching target. Various stakeholders can all play a part, with many templates allowing commentary, annotations and the exchange of ideas.

Perhaps you’ve already conquered one market with your product(s) and are now looking to expand into another. That’s when a product market expansion sales plan na be put to good use with its market analyses, competition landscapes, marketing strategies, and distribution channels.

Download Visme’s product market expansion sales plan here .

Standard Operating Procedures (SOPs) are particularly useful for businesses that have had to deal with fragmented or siloed approaches to their projects. Look for a sales template that’s clutter-free so that the sandardization of your sales processes is made clear for all departments to see.

Consultancy firms can derive massive revenues but only if they can convince businesses that there services will be useful. You’ll need a template full of high-quality content and boasting a visually-appealing design. Consultant don’t come cheap, so make sure your consulting sales plan looks good enough to convince internal and external stakeholders that you’re worth the expenditure.

The cloud computing market is extremely competitive these days, boasting cloud storage , cloud backup services, cloud hosting providers and more. In this crowded market, vendors have a job on their hands to maximize cloud sales. This template, outlining your competitive positioning, can help you stand out during your next sales call.

They say a picture can tell a thousand words, which is why you should consider if an infographics is better for your sales plan than a word document. This business plan infographic contains is ideal for presentations to external stakeholders. It looks great, while still containing all the info you need like goals, timelines, market analysis, performance metrics and more.

Software-as-a-service sales are fundamentally different to physical sales. You want recurring, subscription plans, rather than one-off purchases. As such, you’ll want to adopt a slightly different approach to sales, A data-focused approach is likely to be key in a fast-moving market.

Download Visme’s SaaS sales plan template here .

Real estate purchases are likely to be some of the biggest that any individual (or, indeed, company) is ever likely to make. As suvh, it’s essential you get your real estate sale plan right. Make sure your agents and marketing team are aligned in their messaging and goals. A template can really help ensure this is the case.

Starting from scratch? Issuing a new product can be daunting, but a new product sales plan can take some of the fear away. Make sure your template outlines how other similar products have fared initially and include growth projections to help monitor how the product is performing over time.

You can’t expect your sales team to perform to their best ability if they haven’t had the requisite training. This sales training plan template can ensure consistency when delivering onboarding for new sales personnel and explain your expectations for performance in the medium and long term.

Committing to health insurance is a big decision - but there are few more important. A health insurance template will ensure your sales team has access to all the necessary statistics around health and demographics so they can convince prospects to convert.

Conversions don’t just happen. In reality, sales take time and customer journeys can be far from direct. Prospects can take time to become leads. And leads can take time to become customers. The hard sell may work sometime and at other times is likely to push potential customers into the arms of your competitors. Use your template to outline the typical customer journey and give your sales team a helping hand. 

Princing may be crucial for sales but it’s not always straightforward. Depending on your industry, market and time, your pricing may change frequently. Using a table that clearly outlines various pricing options for your customer can be a great way of clearly detailing your product or service. It can also be a great help when upselling.

Data underpins many great sales strategies but data is only truly useful if it can be transformed into insight. Having a clear, visualization of your sales analytics can ensure that you are looking at something your sales team can really use - not just a a jumble of statistics.

Download a free analytics dashboard template here .

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Barclay has been writing about technology for a decade, starting out as a freelancer with ITProPortal covering everything from London’s start-up scene to comparisons of the best cloud storage services.  After that, he spent some time as the managing editor of an online outlet focusing on cloud computing, furthering his interest in virtualization, Big Data, and the Internet of Things. 

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What is Sales Planning? How to Create a Sales Plan

Published: December 06, 2023

Sales planning is a fundamental component of sound selling. After all, you can‘t structure an effective sales effort if you don’t have, well, structure . Everyone — from the top to the bottom of a sales org — benefits from having solid, actionable, thoughtfully organized sales plans in place.

This kind of planning offers clarity and direction for your sales team — covering everything from the prospects you‘re trying to reach to the goals you’re trying to hit to the insight you're trying to deliver on.

But putting together one of these plans isn‘t always straightforward, so to help you out, I’ve compiled this detailed guide to sales planning — including expert-backed insight and examples — that will ensure your next sales plan is fundamentally sound and effective.

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In this post, we'll cover:

What is a sales plan?

Sales planning process.

• What goes in a sales plan template?

How to Write a Sales Plan

Tips for creating an effective sales plan, sales plan examples, strategic sales plan examples.

A sales plan lays out your objectives, high-level tactics, target audience, and potential obstacles. It's like a traditional business plan but focuses specifically on your sales strategy. A business plan lays out your goals — a sales plan describes exactly how you'll make those happen.

Sales plans often include information about the business's target customers, revenue goals, team structure, and the strategies and resources necessary for achieving its targets.

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Outline your company's sales strategy in one simple, coherent sales plan.

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What are the goals of an effective sales plan?

And if (or more likely when ) those goals change over time, you need to regularly communicate those shifts and the strategic adjustments that come with them to your team.

Your sales strategy keeps your sales process productive — it offers the actionable steps your reps can take to deliver on your vision and realize the goals you set. So naturally, you need to communicate it effectively. A sales plan offers a solid resource for that.

For instance, your sales org might notice that your SDRs are posting lackluster cold call conversion rates. In turn, you might want to have them focus primarily on email outreach, or you could experiment with new sales messaging on calls.

Regardless of how you want to approach the situation, a thoughtfully structured sales plan will give both you and your reps a high-level perspective that would inform more cohesive, effective efforts across the team.

An effective sales org is a machine — one where each part has a specific function that serves a specific purpose that needs to be executed in a specific fashion. That's why everyone who comprises that org needs to have a clear understanding of how they specifically play into the company's broader sales strategy.

Outlining roles and responsibilities while sales planning lends itself to more efficient task delegation, improved collaboration, overlap reduction, and increased accountability. All of which amount to more streamlined, smooth, successful sales efforts.

Sales planning can set the framework for gauging how well your team is delivering on your sales strategy. It can inform the benchmarks and milestones reps can use to see how their performance stacks up against your goals and expectations.

It also gives sales leadership a holistic view of how well a sales org is functioning as a whole — giving them the necessary perspective to understand whether they have the right people and tools in place to be as successful as possible.

Sales planning isn‘t (and shouldn’t) be limited to the actual sales plan document it produces. If that document is going to have any substance or practical value, it needs to be the byproduct of a thorough, well-informed, high-level strategy.

When sales planning, you have some key steps you need to cover — including:

• Gather sales data and search for trends.
• Define your objectives.
• Determine metrics for success.
• Assess the current situation.
• Start sales forecasting.
• Identify gaps.
• Ideate new initiatives.
• Involve stakeholders.
• Outline action items.

When putting this list together, I consulted Zach Drollinger — Senior Director of Sales at edtech provider Coursedog — to ensure the examples detailed below are sound and accurate.

Step 1: Gather sales data and search for trends.

To plan for the present and future, your company needs to look to the past. What did sales look like during the previous year? What about the last five years? Using this information can help you identify trends in your industry. While it's not foolproof, it helps establish a foundation for your sales planning process.

For the sake of example, let‘s say that I’m a new sales director for an edtech company that sells curriculum planning software to higher education institutions. My vertical is community colleges, and my territory is the East Coast.

Once I assume this new role, I‘m going to want to gather as much context as possible about my vertical and how my company has approached it historically. I would pull information about how we’ve sold to this vertical.

How much new business have we closed within it in the past five years? How does that compare to how we perform with other kinds of institutions? Are we seeing significant churn from these customers?

I would also want to get context about the general needs, interests, and pain points of the kinds of institutions I‘m selling to. I’d look for insight into figures like degree velocity, staff retention, and enrollment.

Ultimately, I would get a comprehensive perspective on my sales process — a thorough understanding of where I stand and what my prospects are dealing with. That will ensure that I can deliver on the next step as effectively as possible.

Step 2: Define your objectives.

How do you know your business is doing well if you have no goals? As you can tell from its placement on this list, defining your goals and objectives is one of the first steps you should take in your sales planning process. Once you have them defined, you can move forward with executing them.

To extend the example from the previous step, I would leverage the context I gathered through the research I conducted about both my and my prospect's circumstances. I would start setting both broader goals and more granular operational objectives .

For instance, I might want to set a goal of increasing sales revenue from my vertical. From there, I would start putting together the kind of specific objectives that will facilitate that process — like connecting with administrators from at least 30 community colleges, booking demos with at least 10 schools, and successfully closing at least five institutions.

Obviously, those steps represent a streamlined (and unrealistically straightforward) sales process, but you get the idea — I would set a concrete goal, supplemented by SMART objectives , that will serve as a solid reference point for my org's efforts as the sales process progresses.

Step 3: Determine metrics for success.

Every business is different. One thing we can all agree on is that you need metrics for success. These metrics are key performance indicators (KPIs). What are you going to use to determine if your business is successful? KPIs differ based on your medium, but standard metrics are gross profit margins, return on investment (ROI), daily web traffic users, conversion rate, and more.

I kind of covered this step in the previous example, but it still warrants a bit more elaboration. The “M” in SMART goals (“measurable”) is there for a reason. You can‘t tell if your efforts were successful if you don’t know what “successful” actually means.

The edtech sales example I‘ve been running with revolves mostly around me assuming ownership of an existing vertical and getting more out of it. So it’s fair to assume that sales growth rate — the increase or decrease of sales revenue in a given period, typically expressed as a percentage — would be an effective way to gauge success.

I might want to structure my goals and objectives around a sales growth rate of 20% Y/Y within my vertical. I would make sure my org was familiar with that figure and offer some context about what it would take to reach it — namely, how many institutions we would need to close and retain.

Step 4: Assess the current situation.

How is your business fairing right now? This information is relevant to determining how your current situation holds up to the goals and objectives you set during step two. What are your roadblocks? What are your strengths? Create a list of the obstacles hindering your success. Identify the assets you can use as an advantage. These factors will guide you as you build your sales plan.

Continuing the edtech example, I would use the historical context I gathered and the objectives I set to frame how I look at my current circumstances. I might start by considering my goal of increasing revenue by 20% Y/Y. In that case, I would look at the company's retention figures — ideally, that would give me a sense of whether that needs to be a major area of focus.

I would also try to pin down trends in the colleges that we've already closed — are there any pain points we consistently sell on? I might take a closer look at how we demo to see if we might be glossing over key elements of our value proposition. Maybe, I would use conversation intelligence to get a better sense of how reps are handling their calls.

Ultimately, I would try to identify why we're performing the way we are, the inefficiencies that might be resulting from our current strategy, and how we can best set ourselves up to sell as effectively as possible.

Step 5: Start sales forecasting.

Sales forecasting is an in-depth report that predicts what a salesperson, team, or company will sell weekly, monthly, quarterly, or annually. While it is finicky, it can help your company make better decisions when hiring, budgeting, prospecting, and setting goals.

After the COVID-19 pandemic, economics has become less predictable. Claire Fenton , the owner of StrActGro — a professional training and coaching company — states, “Many economic forecasters won't predict beyond three months at a time.” This makes sales forecasting difficult. However, there are tools at your disposal to create accurate sales forecasts .

In our edtech example, I would approach this step by trying to estimate how my sales org is going to fare with the specific vertical we‘re pursuing in the time window we’ve allotted.

The method I decide to go with will depend on factors like how many concrete opportunities we have lined up — in addition to elements like the kind of historical data we have handy, how the reps working these deals tend to perform, and the degree of insight we have about our potential customers.

Let's say I consider those factors and decide to run something called a multivariable analysis. In that case, I could start by taking stock of the opportunities my reps have lined up. Then, I could look at the reps working those deals, their typical win rates, and the time they have to close — among other factors.

For instance, I might calculate that a rep working with a particularly large institution has a 50% chance of closing within the window we‘ve allotted. Using that insight, we could attribute 50% of the potential deal size to our forecast — we’d repeat that process with all of the opportunities in question and ideally get a solid sense of the revenue we can expect to generate in this window.

Step 6: Identify gaps.

When identifying gaps in your business, consider what your company needs now and what you might need in the future. First, identify the skills you feel your employees need to reach your goal. Second, evaluate the skills of your current employees. Once you have this information, you can train employees or hire new ones to fill the gaps.

Continuing the edtech example, let‘s say my forecast turned up results that weren’t in keeping with what we need to reach our goals. If that were the case, I would take a holistic look at our process, operations, and resources to pin down inefficiencies or areas for improvement.

In my search, I find that our sales content and marketing collateral are dated — with case studies that don‘t cover our product’s newest and most relevant features. I also might see that our reps don‘t seem to have too much trouble booking demos, but the demos themselves aren’t converting due to a lack of training and inconsistent messaging.

And finally, I find that a lack of alignment with marketing has prospects focusing on unrealistic outcomes our sales team can‘t deliver on. Once I’ve identified those gaps, I would start to hone in on ways to remedy those issues and improve those elements.

Step 7: Ideate new initiatives.

Many industry trends are cyclical. They phase in and out of “style.” As you build your sales plan, ideate new initiatives based on opportunities you may have passed on in previous years.

If your business exclusively focused on word-of-mouth and social media marketing in the past, consider adding webinars or special promotions to your plan.

In the edtech example we've been running with, I would likely ideate initiatives based on the gaps I identified in the previous step. I would start a push to ensure that our sales content and marketing collateral are up-to-date and impressive.

I would also consider new training programs to ensure that our coaching infrastructure is prioritizing how to conduct effective demos. Finally, I would start to work on a plan with marketing to ensure our messaging is aligned with theirs — so we can make sure prospects' expectations are realistic and effective.

One way or another, I would take the gaps I found and find concrete, actionable ways to fill them. I would make sure that these initiatives aren't abstract. Just saying, " We're going to be better at demos," isn‘t a plan — it’s a sentiment, and sentiments don't translate to hard sales.

Step 8: Involve stakeholders.

Stakeholders are individuals, groups, or organizations with a vested interest in your company. They are typically investors, employees, or customers and often have deciding power in your business. Towards the end of your sales planning process, involve stakeholders from departments that affect your outcomes, such as marketing and product. It leads to an efficient and actionable sales planning process.

This step is sort of an extension of the previous two — once I‘ve identified the key issues and roadblocks obstructing my edtech startup’s sales org, I would start identifying the right people to fulfill the necessary initiatives I've put together.

In this example, I would tap some stakeholders in charge of our sales content and marketing collateral to produce newer, more relevant case studies and whitepapers we can pass along to the institutions we're working with.

I would also go to middle management and either offer more direction for coaching on demos or bring in a third-party training service to offer more focused, professional insight on the issue.

Finally, I would connect with marketing leadership to align on the benefits and outcomes we generally stress when pitching the schools we sell to. That way, we can ensure that the institutions we're connecting with have realistic expectations of our product or service that we can speak to more clearly and effectively.

Step 9: Outline action items.

Once you have implemented this strategy to create your sales planning process, the final step is outlining your action items. Using your company's capacity and quota numbers, build a list of steps that take you through the sales process. Examples of action items are writing a sales call script, identifying industry competitors, or strategizing new incentives or perks.

In our edtech example, some key action items might be:

• Revamp our prospecting strategy via more involved coaching and re-tooled sales messaging.
• Revamp administrator and college dean buyer personas.
• Conduct new trainings on demoing our software.
• See our new prospecting strategy from ideation to execution.
• Align with our sales enablement stakeholders for new, more relevant case studies and whitepapers.

Obviously, that list isn‘t exhaustive — but those are still the kinds of steps we would need to clarify and take to structure a more effective high-level strategy to produce different (ideally much better) results than we’ve been seeing.

One thing to keep in mind is that sales planning shouldn't end with creating the document.

You‘ll want to reiterate this process every year to maintain your organization's sales excellence.

Now that you‘re committed to the sales planning process, let's dive into the written execution component of sales planning.

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Outline your company's sales strategy in one simple, coherent plan.

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