We uncover important challenges to marketing strategy research—not least the increasingly limited number and focus of studies, and the declining use of both theory and …
(PDF) The effectiveness of marketing strategy making …
This paper contributes to the literature concerning the marketing strategy process. It reviews the extant literature in this field, drawing out areas of consensus and gaps in that literature.
(PDF) Digital Marketing Strategies and the Impact on …
The results of SLR identify different contemporary marketing strategies such as eWOM, emailing, affiliate marketing, search engine optimization, social media marketing, and corporate blogging.
A Comprehensive Literature Review on Marketing Strategies
A marketing strategy is a company's overarching plan for connecting with potential customers and persuading them to purchase its products or services. A marketing …
The past, present, and future of marketing strategy
We discuss the most fundamental concepts that continue to drive current marketing strategy research and examine how these concepts have shaped marketing strategy and …
Consumer Marketing Strategy and E-Commerce in the …
This paper aims to identify research trends in the field through a Systematic Bibliometric Literature Review (LRSB) of research on marketing strategy for e-commerce. The review includes 66 articles published in the …
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We uncover important challenges to marketing strategy research—not least the increasingly limited number and focus of studies, and the declining use of both theory and …
This paper contributes to the literature concerning the marketing strategy process. It reviews the extant literature in this field, drawing out areas of consensus and gaps in that literature.
The results of SLR identify different contemporary marketing strategies such as eWOM, emailing, affiliate marketing, search engine optimization, social media marketing, and corporate blogging.
A marketing strategy is a company's overarching plan for connecting with potential customers and persuading them to purchase its products or services. A marketing …
We discuss the most fundamental concepts that continue to drive current marketing strategy research and examine how these concepts have shaped marketing strategy and …
This paper aims to identify research trends in the field through a Systematic Bibliometric Literature Review (LRSB) of research on marketing strategy for e-commerce. The review includes 66 articles published in the …