cleaning service business plan executive summary

Cleaning Business Plan Template

Written by Dave Lavinsky

Cleaning Business Plan

You’ve come to the right place to create your Cleaning business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Cleaning businesses.

Sample Business Plan for Cleaning Business

Below is an example for each of the key elements of a cleaning business plan that you can use to create your own well-crafted business plan:

Executive Summary

Business overview.

QP Cleaning Services is a professional cleaning company in Phoenix, Arizona that will service small commercial businesses and residences. Aside from basic janitorial services, QP will offer specialty cleaning services such as window cleaning, floor cleaning, upholstery cleaning, and carpet shampooing. We are committed to only providing friendly and quality service at affordable prices. All employees will undergo and complete a training program where they will learn and master the highest cleaning standards for every situation.

Founded by Luis Mendez, a property management professional for over 20 years, Luis has had to work with his fair share of cleaning companies. Not being satisfied with any of them, Luis knew there was a need for a reliable company who can perform exceptional cleaning services at a reasonable cost. Luis is also a proponent of getting acquainted with each and every client to ensure an open line of communication for all feedback and questions. Luis is committed to providing a cleaning service company for the area residents and commercial businesses of the greater Phoenix metroplex and surrounding suburbs.

Product Offering

The following are the list of services that QP Cleaning Services will offer:

• Daily and weekly janitorial services to include dusting, mopping, vacuuming, and restroom cleaning
• Upholstery cleaning
• Window cleaning
• Professional floor care
• Commercial pressure washing
• In-depth carpet shampooing

Customer Focus

QP Cleaning Services will focus on the residents of Phoenix and the surrounding suburbs. We will also focus on commercial business such as office parks, industrial warehouses, small locally-owned retail shops, and locally-owned restaurants.

Management Team

Luis Mendez will be the owner and operator of QP Cleaning Services. He will employ a skilled management staff to include an Accounting manager to oversee all client billing and payables, Human Resources Manager to oversee all hiring and onboarding as well as payroll and an employee benefits program, and a Training Manager to develop and implement a cleaning standards and protocol program to ensure all cleaning professionals are fully qualified and prepared to deliver quality cleaning standards.

Success Factors

QP Cleaning Services is primed for success by offering the following competitive advantages:

• Professional and friendly service at affordable prices.
• Owner who will interact with each client on a weekly or monthly basis to ensure they are completely satisfied with their cleaning service. Owner will ask for any constructive criticism in order to implement strategies beneficial to client retention and referrals.
• A referral program where clients can earn a free cleaning for every business and/or household they recruit.
• A training program for each employee to ensure they are fully qualified to perform the highest cleaning standards for any business or household.

Financial Highlights

QP Cleaning Services is seeking $115,000 in debt financing to open its headquarters in Phoenix, Arizona. The funding will be dedicated for leasehold improvements, professional insurance for bonding, working capital, marketing costs, and startup overhead expenses. The breakout of the funding is below:

• Office location design/build: $25,000
• Bonding Insurance: $25,000
• Working capital: $10,000
• Marketing: $25,000
• 3-months worth of salaries and wages: $30,000

Company Overview

Who is qp cleaning services.

QP Cleaning Services is a startup residential and commercial professional cleaning company based in Phoenix, Arizona. QP Cleaning Services will service office, retail, industrial, and household residences in the greater Phoenix area and surrounding suburbs. Aside from daily or weekly cleaning services, QP will also offer specialty cleaning services such as floor care, upholstery cleaning, window cleaning, and commercial pressure washing. QP Cleaning Services will employ qualified cleaning professionals who undergo a background and qualification test. QP will be committed to only delivering the highest quality and reliable cleaning services in the Phoenix area.

QP Cleaning Services History

QP Cleaning Services is a startup of Luis Mendez of Phoenix, Arizona. Luis has made his career as a Property Manager for multiple office and industrial buildings and has worked with numerous cleaning companies in his tenure. Frustrated by the lack of professionalism and quality, Luis decided to venture out on his own, taking with him all the lessons he learned by dealing with cleaning companies as a client. Luis began recruiting and hiring a talented and reliable staff and through his property management connections, has a portfolio of clients that are ready to contract with QP Cleaning Services.

Since incorporation, QP Cleaning Services has achieved the following milestones:

• Registered QP Cleaning Services, LLC as an entity qualified to do business in the state of Arizona.
• Signed an office space lease for 1,200 square feet.
• Registered the domain www.QPCleaningServices.com and began the development of the website.
• Recruited ten janitorial workers with a tentative employment start date.
• Developed a training program to ensure every employee will deliver the highest quality cleaning service.
• Has four signed contracts with local businesses to perform daily/weekly cleaning services.

QP Cleaning Services

QP Cleaning will offer the following services to its clients:

All clients will receive pricing for either daily or weekly janitorial services and will have the option to add the remaining services as needed or on a monthly or quarterly basis.

Industry Analysis

Revenue for the cleaning industry is expected to grow over the next five years to over $75 billion. This growth is due partially by the increase in demand from businesses across all sectors. Businesses are expected to continue outsourcing cleaning activities to janitorial and cleaning service specialists. In particular, education, healthcare and medical-related industries, which outsource the majority of their cleaning requirements, will likely provide sustained demand for industry services.

An aging US population and greater demand for healthcare services will also likely bolster demand for cleaning services at medical and surgical hospitals, urgent care clinics and retirement facilities.

The industry will also benefit from a rise in key drivers including:

• Per capita disposable income- as more consumers attain high incomes, more will likely demand residential cleaning services.
• The number of businesses in the United States- an increase in the number of businesses will increase the potential client base for industry services.
• Corporate profit- as favorable economic conditions are anticipated to help sustain business growth, incomes and corporate profit, demand for industry services are expected to rise.

Customer Analysis

Demographic profile of target market.

QP Cleaning Services will target a variety of businesses in the greater Phoenix metropolitan area as well as the surrounding suburbs. QP will market primarily to property management companies of office buildings, industrial warehouses, retail stores, and household residences. The business owners will have a need for cleaning services where their own employees are not responsible for performing their own cleaning of the space.

The precise business demographics for the Phoenix metropolitan area are:

Customer Segmentation

QP Cleaning Services will primarily target the following customer and client profiles:

• Residences needing cleaning of their homes who are not currently contracted with another cleaning service
• Property management companies who manage a portfolio of office and/or industrial buildings
• Commercial spaces of restaurant and retail businesses who need cleaning services during off hours

QP will target small and medium sized businesses who require cleaning aside from what their employees already provide. For instance, they will not target large franchise-owned establishments such as Walmart, Target, Best Buy, etc.

Competitive Analysis

Direct competitors, phoenix cleaning solutions.

Phoenix Cleaning Solutions was established in 1951 and primarily services office buildings in downtown Phoenix. The business consists of a team of 25 men and women who perform janitorial services for their clients. All clients are kept on a contract and they do not offer special cleaning services such as carpet shampooing or upholstery cleaning. While their business is large and they have a great deal of clients, there is a high turnover of employees due to a lack of employee satisfaction. There are no employee benefits offered and the pay is kept at minimum wage. Most employees are hired due to their previous experience of cleaning jobs and there is no training or employee retention program. Because of the high turnover, quality lacks and the reputation of Phoenix Cleaning Solutions is seen as low-end budget quality. All clients are office and industrial warehouses. They are a competitor due to their economy pricing and large portfolio of clients.

Hall’s Family Cleaning

Family-owned and operated since 1982, the Halls family has made a name for themselves in the greater Phoenix area. Servicing mostly residential households, Hall’s has branched out to local restaurants and small businesses. Most employees are of the Hall’s family with the top management being the patriarch and matriarch of the Hall family. All employees are trained to the Hall family standard and are compensated based on seniority. The Hall family relies heavily on traditional marketing techniques such as bench ads, cold calling, and flyer distribution. Their services offered are basic janitorial duties and add-on services such as window cleaning and carpet shampooing. Pricing will be competitive as they offer a similar pricing model but do not focus as much on customer satisfaction and retention. Within the past year, a nephew of the Hall family started a subsidiary under the family cleaning business as a landscaping company. Hall’s Family Cleaning and Hall’s Landscaping & Maintenance will cross market with each other’s clients.

Merry Maids of Phoenix

Merry Maids of Phoenix is a professional cleaning service that is part of the Merry Maids franchise of cleaning establishments across the United States. Merry Maids services are for residential establishments solely, but they offer many professional services that are a benefit of being part of the franchise. Their menu of cleaning services include apartment cleaning, house cleaning, maid service, specialty cleaning, housekeeping, detailed cleaning, enhanced disinfection services, holiday cleaning, green cleaning, and move in/out cleaning. The website is user-friendly and comprehensive with a messaging option and online scheduling capability. They can also call their local phone line and speak with a customer service representative who can assist in recommending a personalized option for each client. Since Merry Maids is a franchise and offers premium service, pricing is on the higher end of the cleaning service spectrum. Their website also outlines the cleaning process used to clean every area of the residence. All employees are required to undergo a thorough background check and complete the Merry Maids Cleaning Program and Protocols. Merry Maids also offers a Worry-Free Guarantee where the clients’ money will be refunded if they are not completely satisfied with their service. Clients are also able to participate in their seasonal offers which provides discounted prices for one cleaning session. Their array of services have something to fit most clients’ budget and needs.

Competitive Advantage

QP Cleaning Services will be able to offer the following advantages over their competition:

Cleaning Marketing Plan

Brand & value proposition.

QP Cleaning Services will offer the unique value proposition to its clientele:

• Affordable and quality cleaning services for every type of business and household.
• Highly trained staff prepared to service a wide range of clients.
• Professionally designed website with social media and a referral program that will reward existing clients for referring new clients.

Promotions Strategy

QP Cleaning Services will utilize traditional marketing concepts with modern promotions in order to reach a greater audience.

Cold Calling and Door-to-Door Business Sales Calls

Luis Mendez will be visiting businesses to explain his new company and describe the services they will offer. He already has many relationships with existing businesses due to his time as an office property manager. He believes that by building on existing relationships and forging new ones, he will be able to obtain multiple business contracts for their first year.

Referral Program and Word-of-Mouth

Luis will also implement a referral program that will reward an existing client with a free cleaning service if they recruit a fellow business or household and they sign a new client contract with QP. Luis is also very confident with the quality of cleaning his team will be able to provide, that word will get out about QPS and existing clients will be sure to refer them to potential clients.

Business Industry Membership & Advertising

QP will be a member of local business associations such as the Phoenix Chamber of Commerce. By being a member, Luis will attend all networking functions and pay for advertising space in their publications and at their events.

Website & Social Media

QP will have a professionally designed website, www.QPCleaningServices.com, where new and potential clients will be able to view a list of the services, pricing menu, and ability to schedule a cleaning consultation. The website will also include client testimonials and showcase the Employee of the Month to highlight their professional and personal accomplishments. When clients can get to know an employee, their confidence and trust with that person is greater.

QP will also have a business Facebook, Twitter and Instagram profile. Luis will post monthly specials, showcase employees, and showcase satisfied clients.

The pricing of QP Cleaning Services will be moderate and on par with competitors so customers feel they receive value when purchasing their services.

Operations Plan

QP will utilize the following operations plan.

Operation Functions:

• Luis Mendez, Owner, will oversee all operations and marketing.
• Staff Accountant will manage all client invoicing, billing, and payables.
• Human Resources manager to oversee all employee hiring, onboarding, payroll, retention and benefits programs.
• Training manager to develop and implement a strict cleaning protocol program that every employee will have to pass.
• 8 – 10 hourly cleaning professionals at startup. More hourly employees will be hired as needed for growth.

Milestones:

QP Cleaning Services will have the following milestones complete in the next six months:

• 2/1/202X – Finalize lease agreement for small office space
• 2/15/202X – Begin build out of leased space
• 3/1/202X – Final walk through and approval of office space
• 4/15/202X – Owner, Accounting Manager, Human Resources Manager, and Training Manager begin employment.
• 4/16/202X – First set of hourly employees begin training program
• 5/1/202X – First day of cleaning for the first set of 4 contracted businesses

QPS will be solely owned and operated by Luis Mendez with the help of a management staff.

Luis Mendez, Owner

Luis Mendez is a native of Phoenix, Arizona and has made his career as a Property Manager for multiple office and industrial buildings and has worked with numerous cleaning companies in his tenure. Frustrated by the lack of professionalism and quality, Luis decided to venture out on his own, taking with him all the lessons he learned by dealing with cleaning companies as a client. Luis began recruiting and hiring a talented and reliable staff and through his property management connections, has a portfolio of clients that are ready to contract with QP Cleaning Services.

Sylvia Smith, Accounting Manager

Sylvia Smith has over 20 years as an accounting and bookkeeping executive for numerous businesses throughout Phoenix. Sylvia’s diligent and meticulous method has proved very successful as she is able to manage all levels of accounting, tax filings, and accounts payable for small to medium sized companies. Sylvia will be a great asset for Luis as her management of various business-necessary items will ensure the success of QP Cleaning Services.

Liz Cane, Human Resources Manager

Liz Cane is a recent graduate from the Arizona State University Business School and has worked for a large property management firm in Phoenix. Liz also carries the designation of PHR (Professional Human Resource) and is a member of the Human Resource Society of Phoenix. Liz’s breadth of human resource knowledge and Arizona employment and labor laws make her a vital member to the management team. Ms. Cane will manage and administer the employee benefits program that provides health insurance and paid sick and vacation time to the entire staff of QPS.

Tony Aguirre, Training Manager

Tony Aguirre was recruited to QP after working for many years at Phoenix Cleaning Solutions. There he was a senior janitorial employee where he learned many techniques and quality standards but was unable to implement them due to management’s rules and time limits. It was during his time servicing one of the office buildings that Luis Mendez managed that the two met and struck up a friendship. Luis noticed the hard work and dedication of Tony, and also noticed he was frustrated by his current employer. By hiring Tony and entrusting the training program to him, QP Cleaning Services will benefit from his perfectionist standard while maintaining a friendly attitude.

Financial Plan

Key revenue & costs.

The revenue drivers for QP Cleaning Services are its menu of cleaning services. Aside from regular janitorial services, QP will also offer specialty services such as carpet shampooing, window cleaning, upholstery cleaning, and floor cleaning. Each client will be billed on a monthly basis based on the type of contract they sign. All clients will be able to choose pricing based on monthly or daily services with the option of adding a specialty service as needed.

The cost drivers for QP Cleaning Services will be the employee overhead to cover the salaries of the managers, hourly wages of the cleaning professionals, and health insurance for the entire staff. Other cost drivers will be the marketing expenses, rent and utility cost, and professional insurance for bonding.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of Clients (Commercial/Business): 16
• Number of Clients (Residential): 14
• Average Client Contract per month (Commercial/Business): $400
• Average Client Contract per month (Residential): $150
• Annual Lease: $18,000

Financial Projections

Income statement, balance sheet, cash flow statement, cleaning business plan faqs, what is a cleaning business plan.

A cleaning company business plan is a plan to start and/or grow your cleaning business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your cleaning company business plan using our Cleaning Business Plan Template here .

What Are the Main Types of Cleaning Businesses?

The most common cleaning service businesses are residential and commercial cleaning businesses. There are also cleaning service businesses that offer more specific services like windows cleaning, washing, carpet cleaning, swimming pool cleaning, and car washing.

What Are the Main Sources of Revenues and Expenses for a Cleaning Business?

The primary source of revenue for a cleaning business is its cleaning fees. Most companies charge an hourly rate for their services.

The key expenses for a cleaning business are labor expenses and supplies.

How Do You Get Funding for Your Cleaning Service Business Plan?

Cleaning company business plans are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding. This is true for a cleaning service business plan and a commercial cleaning business plan.

What are the Steps To Start a Cleaning Business?

Starting a cleaning business and becoming a business owner can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals, get started faster and lead to a thriving business.

1. Develop A Cleaning Business Plan - The first step in starting a business is to create a detailed cleaning business plan that outlines all aspects of the venture. This should include potential market size and target customers, the cleaning services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your cleaning business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your cleaning business is in compliance with local laws.

3. Register Your Cleaning Business - Once you have chosen a legal structure, the next step is to register your cleaning business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your cleaning business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Cleaning Equipment & Supplies - In order to start your cleaning business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your cleaning business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful cleaning business and cleaning business planning:

• How to Start a Cleaning Business

Where Can I Get a Cleaning Business Plan PDF?

You can download our free cleaning business plan template PDF here . This is a sample cleaning business plan template you can use in PDF format.

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Free Cleaning Service Business Plan (Download PDF Sample)

Download Our Free Template to Get Started

A cleaning company business plan is a comprehensive document outlining your cleaning company’s objectives and explaining your marketing plan , cleaning services, and funding information. It serves as the blueprint for your cleaning business. 

• Savvy entrepreneurs create a business plan when starting a new business, and they continue to update it as their business grows. 
• A well-written business plan will guide you through your journey as a small business owner. It will help you make critical decisions as you work hard to reach your goals over the years.
• You’ll be able to glimpse the bigger picture and keep track of your progress when you’ve got it all written down.
• A business plan will significantly increase your company’s chances of success , setting a clear path to long-term growth and helping you plan efficient organizational processes. 

If you’re aiming to gain the trust of potential investors, a business plan is a must-have tool that will show them if your business is worth taking the risk.

We’ve created a downloadable cleaning services business plan PDF that you can easily edit to fit your needs. Get my sample template below:

Components of a Cleaning Services Business Plan 

Now that you understand the importance of a cleaning company business plan, the next step is to start creating your own. But there’s no need to worry! We’ve done much of the legwork to ease the process of creating a business plan for you. 

Our free downloadable cleaning services business plan PDF contains essential components to help you define your goals and make better business decisions. 

However, keep in mind that every business plan is unique. You can remove or add any section as you deem necessary to create the best business plan for your cleaning company. 

Include the following elements to get started in the right direction: 

1. Executive Summary 

The first part of a comprehensive business plan is an executive summary, which provides an overview of your company and summarizes your entire business plan.

Highlight what makes your cleaning business stand out from competitors in the cleaning industry. You can also describe the weaknesses and shortcomings of other cleaning firms and how your company aims to solve these problems. 

You can include the following information in your executive summary: 

• Owner’s experience
• Mission statement
• The leadership team and employees
• Financial and growth goals

2. Company Description 

• Why did you decide to start a cleaning services company?
• What particular problems are you trying to solve, and how do you intend to beat competitors in the cleaning industry?

Your company description is where you emphasize the strengths and competitive advantages of your cleaning business. 

3. Objectives

Set the best objectives that will help keep your cleaning business on the right track.

• Think about the key goals you want to achieve, whether to reach a certain amount of sales revenue or expand your operations to a broader service area.
• When you carefully define your main goals and objectives, you’ll be able to take the proper steps to get where you want to go. 

4. Market Analysis

Market analysis gives you an insight into your target market share, the needs and demands of your customers, and your competitors.

• Do some research about the cleaning company industry and what your competitors lack to know how your company can gain an edge over others.
• With proper market analysis, you can also analyze the need for funding from financial institutions and investors. 

5. Organizational Structure 

• Define the specific roles that need to be filled, such as cleaners, an office manager, and a project manager.
• You can also talk about hiring competent personnel as your company grows and outsourcing services for processes like digital marketing and accounting. 

6. Cleaning Services

An essential part of a cleaning company business plan is identifying the type of cleaning services you intend to provide: 

• Scope of Cleaning Services – Do you plan to focus on bidding on commercial janitorial jobs , residential cleaning, housekeeping, post-construction cleaning or all types?
• List of Specific Cleaning Services – Talk about your company’s services and prices, from interior home cleaning and damage restoration to industrial cleaning. 
• Benefits of Your Cleaning Services – How will your target market benefit from your company’s services? Think about the problems you’re trying to solve for your customers, like giving them a wide selection of cleaning services to reduce the need for hiring multiple contractors. 

7. Marketing and Sales 

To survive in a competitive industry, your cleaning business needs to employ tailored marketing strategies to help you stand out and beat competitors.

Outline your marketing and sales strategies to promote your cleaning services, gain leads, and ultimately boost sales. You should determine the number of clients you must win to achieve your cleaning company’s profit goals. 

The most effective marketing strategies for cleaning businesses include: 

• Online Marketing – Your objectives can include building an authoritative business cleaning service website design , using paid advertising like Facebook ads , leveraging social media, implementing email marketing, and maintaining an excellent reputation online. 
• Offline Advertising – Timeless strategies include direct mail, distributing pamphlets and flyers, connecting with the local community, and creating branded merchandise. 

8. Funding Requests 

• Add this section if you need additional funding for day-to-day functions and operational expenses.
• You can create a table outlining your cleaning company’s expenses, letting potential investors and lenders know precisely where their money will go. 

9. Financial Projections 

Your cleaning company business plan should have a realistic financial forecast based on your extensive market analysis and company goals.

• It should include well-researched financial projections for the future to demonstrate your targeted profits. 
• Try to include a cash flow estimate, capital expenditures, and approximate payrolls for the next few years.
• You can create an annual or quarterly target profit that your team can work to accomplish. 

Pro-Top : include a cash flow estimate, capital expenditures, and approximate payrolls for the next few years. You can create an annual or quarterly target profit that your team can work to accomplish. 

10. Appendix

Your business plan ends with an appendix where you add all relevant documents, definitions, legal notes, and other critical information.

• You can include resumes, certifications, bank statements, credit reports, charts, and other supporting documents. 
• Refer readers to this section anywhere in your business plan when necessary. For example: “See Appendix, page 5, for management team certifications.”

Example of a Cleaning Services Business Plan PDF

You can open or download our free cleaning business plan PDF below:

To get an editable version on Google Docs, enter your email below:

Why Does My Cleaning Company Need a Business Plan? 

You might think, “But making a business plan sounds like a lot of work! Do I really need it for my cleaning company?” The quick answer is: Yes, you definitely need that business plan!

As tedious as it sounds, preparing a strategic business plan is crucial to set yourself up for success and not get lost along the way. 

Take a look at the following key reasons why your business will benefit from a cleaning company business plan: 

Find Out If Your Cleaning Services Business Idea Is Viable

Creating a business plan will help you test if your business idea is feasible, saving you time, money, and energy. Many aspiring entrepreneurs believe they have outstanding ideas that could never fail.

However, around 20% of business startups fail during the first year due to a lack of planning, among other things. 

To survive the cleaning business startup phase, you must perform careful and methodical planning and create a well-developed business plan. It’s the key step between visualizing the concept for your cleaning company and turning your vision into a successful business. 

Increase Your Chances of Growth and Success 

The cleaning industry is enormous, and competitive residential and commercial cleaning businesses are everywhere. There’s always demand for cleaning services. Around 80% of households in the US are expected to use home cleaning services by 2024. 

Considering the competition you’ll be facing, it helps to create a business plan that will help you identify how your cleaning company will stand out. 

• Extensive planning will help you pinpoint your target market, determine your unique selling proposition, and develop a startup and operating expenses budget.
• This process will ultimately set your cleaning business up for long-term growth and success.

Secure Financing

Established financial institutions, lenders, and investors typically perform an extensive investigation before committing to an investment. With a solid business plan, you’ll be more likely to secure the funds you need to get your business up and running. 

Common Questions about Cleaning Company Business Plans

A business plan will help you determine if your cleaning business idea is viable, increase your chances of success, and secure financing.

An executive summary includes a mission statement, information about the leadership team, and financial goals.

Final Thoughts: Driving Your Cleaning Company’s Success With a Solid Business Plan 

Equipped with a well-researched business plan, you’ll have much higher chances of succeeding in the cleaning services industry. It’s also a valuable tool that can help you secure funding for your operational expenses as a cleaning startup. 

After downloading our free cleaning services business plan PDF, make sure to edit each section and include all essential information to create a comprehensive document.

Our free sample cleaning company business plan serves as an excellent starting point – a helpful template that you can personalize as necessary.

Written by Nelmie Jane Pardo

Nelmie Jane Pardo is a senior contributing writer who lends insight into digital marketing methods and business solutions. She regularly writes at BusinessHue to help business owners take their online marketing to the next level.

Free Resources for the

How Much Do Cleaning Companies Make? Profit Margins

Letter offering cleaning services: free template you can use, starting a cleaning business checklist pdf: printable form, how to bid a commercial cleaning job: janitorial contracts.

Cleaning Service Business Plan Template

Written by Dave Lavinsky

Over the past 20+ years, we have helped over 5,000 entrepreneurs create business plans to start and grow their cleaning services businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a cleaning services business plan template step-by-step so you can create your plan today.

Download our Ultimate Cleaning Business Plan Template here >

What is a Cleaning Service Business Plan?

A business plan provides a snapshot of your cleaning services business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Cleaning Service

If you’re looking to start a cleaning services business or grow your existing cleaning services business you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your cleaning services business in order to improve your chances of success. Your cleaning services business plan is a living document that should be updated annually as your company grows and changes.

Source of Funding for Cleaning Services Businesses

With regards to funding, the main sources of funding for a cleaning services business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan.

Finish Your Business Plan Today!

Cleaning Services Business Plan Template

Your business plan should include 10 sections as follows:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of cleaning services business you are operating and the status; for example, are you a startup, do you have a cleaning services business that you would like to grow, or are you operating a chain of cleaning services businesses.

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the cleaning services business industry. Discuss the type of cleaning services business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.

Company Analysis

In your company analysis, you will detail the type of cleaning services business you are operating.

For example, you might operate one of the following types:

• Residential : this type of cleaning services business offers general cleaning services to households. In addition to cleaning services for inside the home, this type of business may also offer exterior cleaning services.
• Janitorial : this type of cleaning services business serves both residential and commercial clients. These businesses may specialize in a particular niche, such as medical facilities.
• Carpet Cleaning : this type of cleaning services business clean rugs, carpets and upholstery for residential and commercial clients. Companies in the industry also provide a range of other services including dyeing used rugs, damage restoration services, ventilation duct cleaning and other cleaning services.

In addition to explaining the type of cleaning services business you operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include sales goals you’ve reached, new store openings, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the cleaning services business.

While this may seem unnecessary, it serves multiple purposes.

First, researching the cleaning services business industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy particularly if your research identifies market trends. For example, if there was a trend towards “green” cleaning services, it would be helpful to ensure your plan calls for eco-friendly product and service options.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your cleaning services business plan:

• How big is the cleaning services business (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your cleaning services business. You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your cleaning services business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: families, schools, apartment complexes, etc.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of cleaning services business you operate. Clearly residential customers would want different pricing and product options, and would respond to different marketing promotions than hospitals.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most cleaning services businesses primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other cleaning services businesses.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes businesses hiring internal janitorial staff, and people doing their own cleaning at home. You need to mention such competition to show you understand that not everyone who needs cleaning services will engage a cleaning business.

With regards to direct competition, you want to detail the other cleaning services businesses with which you compete. Most likely, your direct competitors will be cleaning services businesses located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• What products and services do they offer?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to stand outside your competitors’ locations and ask customers as they leave what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide superior cleaning services?
• Will you provide cleaning services that your competitors don’t offer?
• Will you make it easier or faster for customers to book your services?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a cleaning services business plan, your marketing plan should include the following:

Product : in the product section you should reiterate the type of cleaning services business that you documented in your Company Analysis. Then, detail the specific services you will be offering. For example, in addition to standard residential cleaning services, will you offer damage restoration services?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your cleaning services business. Document your location and mention how the location will impact your success. Discuss how your location might provide a steady stream of customers.

Promotions : the final part of your cleaning services business marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in local papers and magazines
• Reaching out to local bloggers and websites
• Social media advertising
• Local radio advertising
• Pay per click advertising
• Banner ads at local venues

Client Retention

Your cleaning service business plan should discuss not just how you will find customers in the first place, but how you’ll hold on to them and discourage them from switching to another firm. After all, it should be much less expensive to keep a customer than to market and sell to a new one. Some methods of retaining customers involve creating the perception of switching costs; that is, that they will lose money and time when switching to a new cleaning service. Others involve fine-tuning your customer service skills into a customer service system around retention.

Loyalty Program

Creating a loyalty program is a positive way of creating switching costs for your customers. For example, by offering a free cleaning after every 10 cleanings, or some specialty service when certain milestones are missed, your customers will worry about losing the value they have saved up that is only of use if they stay with your company.

Premium Customer Levels

Another related retention strategy is to reward the frequency of customer cleanings. For example, customers who order cleanings once a week and keep that up, can be offered entry into your “premium customer group”, marketed with a branded name to build interest. You can offer members of this group more leeway to schedule last minute cleanings, reschedule or cancel, additional perks, or priority customer service of some other kind. Clients who are almost at the point of qualifying may push themselves to reach that point in order to get these valuable perks.

Tracking Retention

Simply by tracking the numbers and percentages involved in your customer retention can yield valuable information about what you’re doing right or wrong and how successful new initiatives are over time. Statistics to track may include customer complaints, the average speed of complaint resolution, the percentage of customers in a given month who were using your services last month, 3 months ago, 6 months ago, a year ago, etc., and so on. When your staff is aware of these statistics and is given targets to work towards, the message that customer service and retention is a priority is heard loud and clear.

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your cleaning services business such as serving customers, procuring supplies, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to serve your 100th customer, or when you hope to reach $X in sales. It could also be when you expect to hire your Xth employee or launch in a new city.

Management Team

To demonstrate your cleaning services business’s ability to succeed as a business, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in the cleaning services business. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in cleaning services businesses and/or successfully running small businesses.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you serve 20 customers per week or 50? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Example 5 Year Annual Income Statement

Balance Sheets : While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities. For instance, if you spend $50,000 on building out your cleaning services business, that will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50.000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Example 5 Year Annual Balance Sheet

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt. For example, let’s say a company approached you with a massive $100,000 damage restoration contract, that would cost you $50,000 to fulfill. Well, in most cases, you would have to pay that $50,000 now for supplies, equipment rentals, employee salaries, etc. But let’s say the company didn’t pay you for 180 days. During that 180-day period, you could run out of money.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a cleaning services business:

• Cost of equipment like vacuum cleaners, power washers, carts, vans, etc.
• Cost of maintaining an adequate amount of supplies
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Example 5 Year Annual Cash Flow Statement

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include any insurance company affiliations or remediation licenses.

Cleaning Services Business Plan Summary

Putting together a business plan for your cleaning services business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the cleaning services business, your competition and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful cleaning services business.

Download Our Free Cleaning Services Business Plan PDF

You can download our cleaning services business plan PDF here. This is a cleaning company business plan template you can use in PDF format to help you get started on your own business plan.

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Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success. See how our business plan consulting for small businesses can create your business plan for you.

Other Helpful Business Plan Articles & Templates

Commercial Cleaning Business Plan Template & PDF Example

• September 4, 2024

Creating a comprehensive business plan is crucial for launching and running a successful commercial cleaning business. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your commercial cleaning business’s identity, navigate the competitive market, and secure funding for growth.

This article not only breaks down the critical components of a commercial cleaning business plan, but also provides an example of a business plan to help you craft your own.

Whether you’re an experienced entrepreneur or new to the service industry, this guide, complete with a business plan example, lays the groundwork for turning your commercial cleaning business concept into reality. Let’s dive in!

Our commercial cleaning business plan is crafted to address all key elements crucial for a thorough strategic outline. It specifies the business’s service protocols, marketing tactics, industry analysis , competitive positioning, organizational setup, and financial outlook.

• Executive Summary : Offers an overview of your commercial cleaning business concept, market analysis , management, and financial strategy.
• Operations & Location: Describes the operational aspects of your commercial cleaning service, including the range of cleaning services offered, the strategic importance of your location(s), and coverage area.
• Services & Pricing: Lists the types of cleaning services offered, such as office cleaning, industrial cleaning, healthcare facility sanitation, and specialized deep cleaning.
• Key Stats: Shares industry size , growth trends, and relevant statistics for the commercial cleaning market.
• Key Trends : Highlights recent trends in the commercial cleaning industry, such as the demand for eco-friendly and sustainable cleaning practices and the integration of advanced technology.
• Key Competitors: Analyzes main competitors in your area and differentiates your service in terms of cleaning standards, service range, and pricing.
• SWOT: Strengths, weaknesses, opportunities, and threats analysis specific to your commercial cleaning business.
• Marketing Plan : Details strategies for promoting your commercial cleaning service, including digital marketing, local advertising, and community engagement.
• Timeline : Key milestones and objectives from launch through the first year of operation.
• Management: Information on who manages the commercial cleaning service and their roles.
• Financial Plan: Projects the commercial cleaning service’s 5-year financial performance, including revenue streams from various cleaning services, profit margins, and major expenses. 

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Executive Summary

The Executive Summary serves as the gateway to your commercial cleaning business plan, presenting a succinct overview of your company and its offerings. It should articulate your market position, detailing the spectrum of cleaning services you provide, its operational base, scale, and the daily operational framework.

This section must also delve into your business’s integration within the local market, encompassing an analysis of the direct competitors in the vicinity, identifying who they are, and highlighting your business’s unique selling propositions that set it apart from these competitors.

Moreover, the summary should shed light on the management and founding team, delineating their roles and the value they bring to the company’s success. Additionally, a précis of your financial forecasts, including anticipated revenue and profit margins over the upcoming five years, should be included here to offer a transparent view of your business’s financial strategy.

Commercial Cleaning Business Plan Executive Summary Example

Business Overview

The  business overview  serves as the introductory facet of your executive summary. It outlines essential details such as the name of your cleaning service, its location, and the core operational aspects.

To carve a distinct identity in the market, emphasize your  unique selling proposition  ( USP ). Whether your focus is on eco-friendly cleaning solutions, specialization in specific industries like healthcare or retail, or providing a comprehensive array of cleaning services, the USP should be prominently featured. It’s the hook that sets your cleaning service apart in a competitive industry landscape.

Example: “Sparkling Solutions,” strategically positioned in [City Name], provides premier commercial cleaning services within a [x]-mile radius. Our comprehensive range of services includes office cleaning, industrial sanitation, healthcare facility maintenance, retail space upkeep, and specialized deep cleaning. We specialize in fostering clean, healthy, and inviting environments through rigorous standards and sustainable practices, defining our unique position in the market.

Market Overview

Demonstrating an acute understanding of the market is pivotal. This section delves into  market size , growth trends, and industry dynamics relevant to the commercial cleaning sector. Incorporate data-driven insights showcasing the potential of the industry, including market valuation, growth rates, and emerging trends.

Additionally, analyze the competitive landscape. Identify  key competitors  and elucidate how your cleaning service positions itself uniquely. Whether through unparalleled service quality, transparent pricing models, or specialized cleaning methodologies, showcase how your service stands out amidst competitors.

Example: Within the vast US commercial cleaning services market valued at approximately $90.1 billion in 2023 and projecting a compelling +5.5% CAGR, Sparkling Solutions operates within a competitive landscape characterized by diverse enterprises. Our keen focus on eco-friendly practices and harnessing advanced technology positions us uniquely among competitors within our [x]-mile operational radius, resonating with clients inclined towards sustainability and cutting-edge service delivery.

Management Team

Highlighting the expertise and background of your management team in the executive summary instills confidence in potential investors and partners. This section emphasizes the qualifications and experience of key team members, showcasing their instrumental roles in driving the cleaning service’s success.

Example: At Sparkling Solutions, our leadership is spearheaded by individuals boasting extensive expertise in commercial cleaning techniques and project execution. Their leadership ensures the delivery of stringent quality standards, fosters robust client relationships, and maintains excellence in our service provisions.

Financial Plan

The financial plan section provides a snapshot of your cleaning service’s fiscal goals and projections. Include revenue targets, profit margins, and a strategic overview of the financial trajectory.

Example: Sparkling Solutions is committed to reaching a significant milestone of $1.2 million in annual revenue, coupled with a commendable [13]% profit margin ( EBITDA ) by 2028. This financial aspiration is underpinned by a robust strategy encompassing prudent fiscal management, operational efficacy, and a relentless pursuit of superior service delivery that surpasses industry standards.

Services & Rates

Elaborate on the comprehensive range of cleaning services your business offers, from regular office cleaning and maintenance to specialized services such as deep cleaning, sanitization, and industrial cleaning.

Detail your pricing model , ensuring it aligns with the value and quality of services you deliver, and is competitive within the market you are targeting.

Emphasize any unique service packages, contractual discounts, or loyalty incentives that you offer to foster long-term business relationships, encourage repeat engagements, and enhance client retention.

Industry Size & Growth

Begin your Market Overview by analyzing the commercial cleaning industry’s size and its potential for growth. This examination is essential to comprehend the market’s breadth and to pinpoint opportunities for scaling your business.

Key Market Trends

Continue by discussing prevalent trends in the commercial cleaning sector, such as the growing emphasis on eco-friendly and sustainable cleaning practices, the increasing demand for specialized sanitation services (especially in the wake of health crises), and the adoption of advanced cleaning technologies.

For instance, highlight the shift towards green cleaning products and methods, the heightened need for disinfection services in various sectors, and the integration of automation and smart technologies in cleaning operations.

Competitive Landscape

A  competitive analysis  is not just a tool for gauging the position of your commercial cleaning business in the market and its key competitors; it’s also a fundamental component of your business plan. This analysis helps in identifying your commercial cleaning business’s unique selling points, essential for differentiating your business in a competitive market.

In addition, the competitive analysis is integral to laying a solid foundation for your business plan. By examining various operational aspects of your competitors, you gain valuable information that ensures your business plan is robust, informed, and tailored to succeed in the current market environment.

Identifying Competitors in the Commercial Cleaning Industry

Identifying your competitors is the cornerstone of comprehending your commercial cleaning business’s position in the market. Begin by mapping out local cleaning companies and franchises that offer services akin to yours. Direct competitors could be specialized cleaning services targeting particular industries (e.g., healthcare or hospitality), while indirect competitors might include general maintenance companies that offer cleaning services among their repertoire.

Leverage online resources like business directories, Chamber of Commerce listings, and industry-specific platforms to gather a comprehensive list of competitors. Platforms like Google My Business and Yelp provide valuable insights through customer reviews and ratings, shedding light on competitor  strengths and weaknesses . For instance, if “Spotless Solutions” is praised for its efficient service and environmentally friendly practices in customer reviews, this highlights a competitive advantage to consider.

Commercial Cleaning Business Competitors’ Strategies

Analyzing competitors’ strategies involves delving into various aspects:

• Service Offerings:  Examine the range of services provided by competitors. For instance, if “Eco-Clean Services” has gained traction by emphasizing eco-friendly cleaning solutions, it signals a  market trend  toward sustainability that your business might consider capitalizing on.
• Specialization and Expertise:  Consider specialized cleaning techniques or expertise. A company focusing on medical facility sanitation might adopt different protocols than one specializing in office cleaning or post-construction cleanup.
• Pricing and Packages:  Compare pricing models and service packages offered by competitors. Are your rates competitive with those of “Budget Cleaners,” or do they align more with the premium services provided by “Elite Janitorial Solutions”?
• Marketing and Outreach:  Assess competitors’  marketing strategies . Do they heavily invest in digital marketing, have a strong online presence, or rely more on referrals and established client networks?
• Customer Relations and Satisfaction:  Evaluate customer experiences and satisfaction levels. “Sparkling Service Co.” might be known for exceptional customer service, prompt responses, and tailored cleaning solutions, influencing client retention and loyalty.
• Operational Efficiency and Technology Adoption:  Observe if competitors are leveraging technology or innovative methods to enhance efficiency, such as “Tech-Clean Innovations,” utilizing advanced cleaning equipment or software for scheduling and tracking services.

What’s Your Cleaning Business’s Unique Selling Proposition?

Reflect on your commercial cleaning business’s  unique value proposition . Perhaps your company specializes in green cleaning practices, using environmentally friendly products that are increasingly in demand. Alternatively, your focus could be on specialized cleaning for specific industries, such as high-tech office spaces or industrial facilities, filling a niche not adequately addressed by competitors.

Identify market gaps and emerging trends through client feedback and  industry analysis . For instance, if there’s a growing demand for COVID-19 disinfection services and few competitors specialize in this area, it presents an opportunity for your business to cater to a pressing need in the market.

Consider your operational strengths and the geographical market you serve. A cleaning business targeting corporate offices might emphasize professionalism and after-hours service flexibility, while a company focusing on residential cleaning might prioritize personalized service and flexible scheduling to suit homeowners’ needs.

Begin with a SWOT analysis for your commercial cleaning business, emphasizing Strengths (like a comprehensive range of cleaning services and a highly trained workforce), Weaknesses (such as limited brand recognition or the challenge of high initial investments), Opportunities (including the growing demand for hygienic and sanitized work environments), and Threats (like market competition or regulatory changes affecting cleaning standards).

Marketing Plan

Develop a marketing strategy that focuses on how to attract and retain business clients through methods such as B2B networking, targeted digital marketing campaigns, promotional offers for first-time customers, a strong online presence that showcases your services and testimonials, and participation in local business events or associations.

Marketing Channels

Utilize various marketing channels to reach potential clients and establish your brand as a reliable and reputable cleaning service provider.

Digital Marketing

• Website and SEO:  Develop a professional website optimized for local SEO to increase visibility in search engine results.
• Content Marketing:  Share informative blog posts, articles, or videos on cleaning tips, industry trends, and best practices.
• Social Media:  Use platforms like LinkedIn, Twitter, and Instagram to showcase your expertise, share client testimonials, and engage with prospects.

Local Advertising

• Networking:  Attend local business events, trade shows, and chamber of commerce meetings to network and build relationships within the community.
• Local Publications:  Advertise in local newspapers, business directories, or industry-specific magazines.
• Direct Mail:  Send targeted mailers or flyers to businesses in your service area to introduce your cleaning services.

Promotional Activities

Attract potential clients and incentivize engagement with your cleaning services through promotional offers and activities.

• Special Offers:  Launch time-sensitive promotions or discounts for new clients or during seasonal periods to attract attention and encourage trial of your services.
• Referral Programs:  Create incentives for existing clients to refer new business by offering discounts or additional services for successful referrals, thereby expanding your customer base through word-of-mouth referrals.
• Free Demonstrations:  Offer complimentary cleaning demonstrations or trial services to showcase the quality and effectiveness of your work, establishing credibility and trust with potential clients.

Sales Channels

Sales channels  serve as crucial methods through which your commercial cleaning services are marketed and sold to clients, playing a pivotal role in revenue generation and ensuring customer satisfaction.

On-site Service Enhancement

Enhancing services directly on-site helps maximize revenue per client engagement:

• Specialized Add-Ons:  While discussing cleaning packages, propose additional services tailored to client needs, such as carpet stain removal or high-touchpoint sanitation. Tailoring add-ons based on client requirements enhances service value.
• Supplementary Cleaning Products:  Showcase and recommend specialized cleaning products during service visits, emphasizing their benefits. Educate clients on the advantages of using these products to maintain cleanliness between professional cleanings.
• Customized Packages:  Offer bundled cleaning services targeting specific needs, such as comprehensive office sanitation packages or specialized deep cleaning services for industrial facilities.

Online Sales and Convenience

Leveraging online platforms streamlines the sales process and offers convenient options for clients:

• Digital Booking System:  Implement a user-friendly online booking system on your website and social media platforms. Incentivize online bookings by offering discounts or priority scheduling.
• E-commerce Integration:  Sell cleaning supplies, equipment, or additional services through your website. Provide easy access for clients to purchase products and schedule additional services online.
• Virtual Consultations:  Offer online consultations to understand clients’ unique cleaning requirements. Provide tailored service recommendations and suggest suitable cleaning solutions based on virtual assessments.

Membership and Loyalty Programs

Initiating loyalty programs can foster repeat business and client loyalty:

• Membership Packages:  Create membership programs offering regular cleaning services at a discounted rate. For instance, offer monthly or quarterly packages that include a variety of cleaning services tailored to different business sizes or industries.
• Loyalty Rewards Program:  Develop a digital loyalty program where clients earn points for every service availed. These points could be redeemable for discounts on future services, encouraging repeat business and fostering client loyalty.

Strategy Timeline

Construct a detailed timeline that sets out key milestones for your commercial cleaning business’s launch, marketing initiatives, client acquisition, and scaling strategies. This timeline should provide a structured roadmap for achieving business growth and operational goals, ensuring that the business advances with clear objectives and measurable targets.

The Management section focuses on the commercial cleaning business’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the commercial cleaning business towards its financial and operational goals.

For your commercial cleaning business plan, list the core team members, their specific responsibilities, and how their expertise supports the business.

The Financial Plan section is a comprehensive analysis of your financial projections for revenue, expenses, and profitability. It lays out your commercial cleaning business’s approach to securing funding, managing cash flow, and achieving breakeven.

This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs and capital expenditures.

For your commercial cleaning business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. number of customers and prices, expenses, etc.).

Make sure to cover here _ Profit and Loss _ Cash Flow Statement _ Balance Sheet _ Use of Funds

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How to Write a Cleaning Service Business Plan + Free Sample Plan PDF

Elon Glucklich

7 min. read

Updated February 17, 2024

Free Download: Cleaning Service Business Plan Template

With busy schedules and job demands, not everyone has time to clean up after themselves. 

That’s why nearly 10 percent of Americans hired residential cleaning services as of 2020, and the demand for cleaners is rising. And despite a resistance to return to the office, commercial cleaning remains a $100 billion industry . Building owners still need pristine spaces if a lease or sale opportunity arises.

If you’re getting into the cleaning industry, or trying to grow your existing business, you’ll need to do some upfront work. That’s where a business plan comes in. This article will help you ensure that you’re meeting the right market opportunity, and that your business brings in enough revenue to be profitable long-term. If you need a bank loan or investment , a business plan will be crucial.

Are you looking for a free, downloadable cleaning service sample business plan PDF to help start your own business plan, Bplans has you covered.

• What should you include in a cleaning service business plan?

Keep your plan concise, and focus only on the most important sections for your business. Your plan will likely include some or all of these sections:

• Executive summary
• Market analysis
• Products and services
• Marketing and sales strategy
• Company overview
• Financial plan

It’s especially important for a cleaning service business plan to consider the wide range of services and related products you may offer. Your business might provide specialized cleaning services, or sell eco-friendly cleaning products along with cleaning homes or office spaces.

You’ll need to detail your strategies for promoting each of these products and services to maximize the revenue you generate from each client.

Here’s an example of a cleaning service business plan outline.

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• The 8 elements of an effective cleaning service business plan

1. Executive summary

The executive summary is a broad overview of your plan. Without going over one to two pages, outline all of the components of your cleaning service business. 

Include a mission statement in your executive summary. This simple, action-oriented statement explains your company’s purpose. Maybe your goal is to grow into your area’s leading residential cleaning service. Or to expand the market for eco-friendly cleaning solutions. It summarizes what your company does for customers, employees, and owners. It also helps someone reading your business understand in greater detail what sets your business apart from competitors, and how it will be profitable.

If you’re writing your plan for a bank or investor, they will start with the executive summary. So it’s where you’ll want to make a good first impression. Try to draw them in right away by showing you have a clear value proposition.

2. Market analysis

The market analysis section is where you make the case that your business can generate enough demand to be successful. To do that, you’ll need to thoroughly assess your market, identifying key trends in the region’s home or commercial real estate sectors that might indicate a need for your services.

Evaluate the size of your potential market , including residential and commercial segments. You should also analyze the competition . Start by identifying the number of existing providers and their service offerings, and highlight any gaps you observe in the market that your business can fill.

3. Cleaning services and products

This section should detail the cleaning services and products you offer. These may include various residential and commercial cleaning services, like standard cleaning, deep cleaning, specialized disinfection services, or eco-friendly cleaning options.

If you plan to use specific cleaning products or specialized equipment, also detail these. Emphasize any services or products that set your business apart from the competition, like allergen-free cleaning services for homes or exclusively green cleaning products.

4 . Marketing and sales strategy

Your marketing and sales strategy is how you put your market research into action to attract and retain customers for your cleaning service.

Start by identifying the most effective marketing channels for reaching your target market, such as online advertising, social media , local flyers, or partnerships with real estate agencies.

To reach the broadest customer base possible, outline your digital and traditional marketing strategies. Discuss the importance of a strong online presence, including a user-friendly website and active social media profiles to build brand awareness and credibility. 

You should also provide information about your pricing strategy , and whether you’ll offer special promotions or loyalty programs to encourage repeat business and referrals.

5. Milestones

The milestones section is where you outline the key objectives for your business and timelines for achieving them. This section can be short, with individual milestones listed as bullet points.

Milestones could include securing initial funding, acquiring necessary licenses, launching your marketing campaign, reaching a certain number of clients, or hitting revenue targets. Be sure to list when you expect to achieve each milestone, and which members of your team will be responsible for reaching them.

6. Company overview

The company summary gives a brief overview of your cleaning business. Include the legal structure , target service area, and history of your business if it already exists.

If you’re writing your plan because you’re seeking funding for your business from a bank, clearly state how much you’ll need, how you plan to use it, and how it will benefit the business. Funding uses could include purchasing new equipment to expand your services, or hiring additional staff to widen your service area.

You can also include a brief management team section covering your key employees, their roles, responsibilities, qualifications, and experience. 

If you plan to contract with cleaning crews instead of hiring employees, describe how this arrangement will work and why you think it will benefit your business.

7. Financial plan and forecasts

Your financial plan should present detailed financial projections, including revenue , costs , and profitability .

If you’re a new business, list your startup costs , including initial equipment, supplies, licensing, and marketing investments. Also, outline your funding sources, such as loans, investments, or personal savings going into the business.

Include a cash flow statement , income statement , and balance sheet . The financial statements and projections should demonstrate your cleaning service’s potential to generate sustainable profits over the long term.

8. Appendix

The appendix is an optional section for you to add supporting information or documents that don’t fit within the plan. This could include market research data, lease agreements, employee contracts, or licensing and permit documents.

• Writing an effective cleaning service business plan: Key considerations

When writing your cleaning service business plan, focus on these areas to increase your likelihood of success.

1. Offer diverse service offerings

The cleaning industry caters to a wide array of customer needs, from residential homes with regular upkeep, to commercial spaces that need specialized sanitation. Offering services to the broadest customer base you can manage will help you expand your share of the market .

2. Pricing strategy  

Your pricing strategy is vital to balance attracting and retaining customers to ensure your business remains profitable. 

Extensive market research into competitors should help you understand what represents a competitive pricing structure in your target area. Offering flexible pricing models, like flat rates for certain services or discounts for recurring appointments, can also appeal to a broader customer base. Just make sure your forecasts show that you’ll generate more revenue from repeat business through any discounts you decide to offer.

3. Protect your reputation

Trust and reputation are crucial in the cleaning service industry, where small mistakes can cost you customers. Consider in your marketing plan whether your branding and customer feedback policies emphasize your commitment to quality work and reliable service. And make sure to check how your business is being reviewed online.

4. Professional training and standards

To achieve a reputation as a high-quality cleaning service, your standards as a business owner need to trickle down to your employees. The operations section of your plan should include training your workers on the latest cleaning techniques, customer service best practices, and safety protocols to ensure your team meets those high standards you’ve set.

5. Online marketing and presence

We touched on this in the marketing and sales strategy section, but strong online and social media presences are fairly low-cost tactics for reaching new customers. Consider how much a professionally designed website that’s search engine optimized, active social media engagement, and strategic online advertising might increase your visibility.

• Download your cleaning service sample business plan PDF

Download this cleaning service sample business plan PDF for free right now, or visit Bplans’ gallery of more than 550 sample business plans if you want more options.

Don’t get hung up on finding a sample business plan that exactly matches your cleaning service. Whether you’re setting up a boutique eco-friendly cleaning service or a broad-scale commercial cleaning operation, the core elements of your business plan will largely be consistent.

There are plenty of reasons cleaning service business owners can benefit from writing a business plan — you’ll need one if you’re seeking a loan or investment.

Even if you’re not seeking funding, thinking through every aspect of your business will help you ensure you’re not overlooking anything critical as you grow.

Elon is a marketing specialist at Palo Alto Software, working with consultants, accountants, business instructors and others who use LivePlan at scale. He has a bachelor's degree in journalism and an MBA from the University of Oregon.

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Cleaning Service Business Plan

Thinking about launching or growing your cleaning services business? Check out this comprehensive guide and a ready-to-use template that provides all the essential details to assist you with your business planning.

Every day, countless people take pride in having clean, well-maintained spaces—whether at home or work. As cleanliness becomes a top priority, the cleaning service industry is growing rapidly and was valued at $68 billion in 2023.

If you've been thinking about starting your own cleaning business, now could be the ideal time to turn your passion into a successful venture.

But, creating a solid business plan is key to helping you map out each step, from setting up your services to expanding in the future. Need a hand with your plan?

No worries! This cleaning service business plan template is designed to guide you through the process of writing a practical and effective business plan.

But first...

What is a cleaning service business plan?

A cleaning service business plan is a structured document that outlines a cleaning business's key strategies, financial projections, and operational details.

It covers the business’s goals, an analysis of the market, the target audience, the services offered (residential, commercial, or specialized cleaning), pricing strategies, marketing plans, organizational structure, and growth objectives.

This plan serves as a roadmap for starting, managing, and expanding the cleaning business, helping with the challenges of the competitive cleaning industry.

Why do you need a business plan for a cleaning company?

You may be an experienced cleaner looking to expand your services or a newcomer launching your first cleaning business, having a business plan is essential to achieving your goals.

Here are the main reasons why you should write a business plan for your cleaning company:

• It serves as a detailed roadmap that guides your cleaning business’s daily operations and long-term growth strategy.
• It shows the financial potential and viability of your business, helping to secure investors’ confidence and obtain funding.
• It allows you to prepare for potential challenges and develop strategies to overcome them.
• It details the key business operations (such as scheduling, staffing, and supplies) to ensure the smooth running of your cleaning services.
• It helps you analyze competitors and effectively position your cleaning company in the market.
• It enables you to identify your target customers and build strategies for attracting and retaining them.

In short, creating a solid business plan is important for guiding your entrepreneurial journey and ensuring the success of your cleaning company.

Next, let’s explore what to include in a cleaning service business plan and how to make it attractive to investors.

How to write a cleaning service business plan

Writing a cleaning service business plan helps ensure the success and growth of your cleaning business. Here's a guide on how to write each key section of your cleaning service business plan:

1) Executive summary

The executive summary provides a brief introduction to your cleaning service business plan. It should be written last, as it summarizes the key sections of your plan.

Start by explaining your business concept, whether it's residential, commercial, or specialized cleaning services, and mention your location and current business status (startup or established).

In this section, you should include a quick overview of:

• The cleaning service industry
• Your target market and competition
• Your marketing strategy
• Key members of your team
• Financial highlights

The goal of the executive summary is to grab the reader’s attention and encourage them to read further. Keep it concise, clear, and engaging.

2) Company overview

In this part, you can move into a more detailed description of your cleaning service business beyond the executive summary to give a fuller picture of what your company is and will become in the future.

When writing your business review, include information such as:

• Your business name—Sole proprietor, partnership, or an LLC?
• Talk about the guiding principles of your company and your aspirations for the future, highlighting what sets your cleaning services apart and your long-term goals.
• Name of business owner, partner?-Briefly describe his/her functions.
• Explain your company’s past, its origins, and any noteworthy successes such as winning over primary clients or expanding the set of services you provide.
• Discuss the particular laws or guidelines your cleaning business complies with, covering important points such as required licenses, insurance, and safety standards for cleaning tools and materials.

This section assists in providing an understanding to anyone reviewing your business plan about who you are, how your business is structured, and your future goals.

3) Market analysis and target customer

In this section of your cleaning service business plan, you’ll present a thorough analysis of the cleaning industry, market trends, and your intended customer base.

Begin by conducting in-depth market research to get a clear picture of the niche your cleaning business will serve. This will help you identify the demand for cleaning services and understand the specific clientele you aim to reach.

Here’s how to structure this section:

• Summarize the cleaning services industry size, trends, and growth potential.
• Assess local demand, market size, and growth projections.
• Identify key suppliers and analyze your competitors.
• Define your customer segments based on demographics and psychographics.
• Break down your audience by their unique needs.

Example target audience

• Homeowners aged 30-50, seeking affordable, flexible cleaning services.
• Office managers require consistent and detailed cleaning solutions.
• Managing apartment complexes, needing regular and reliable maintenance cleaning.
• Hospitals or schools, prioritize high-standard, specialized cleaning services.

4) Cleaning service and offerings

This area explains the cleaning services and solutions you offer in a broad outline. It’s exactly how your cleaning service will meet the requirements and desires of your target user.

Begin with the description of the cleaning services you offer and how much you charge as it makes it completely clear for anyone.

Example: House cleaning, commercial cleaning, deep cleaning

You can also showcase some of your value-added services such as environmentally friendly cleaning products, carpet and garden cleaning, or move-in/move-out packages.

5) Competitive analysis

This section focuses on identifying both direct and indirect competitors in your market. It helps assess their strengths and weaknesses to better position your cleaning service.

It’s advisable to concentrate more on direct competitors since they provide services similar to yours. For each competitor, analyze how they operate, their pricing, strengths, weaknesses, and customer base.

Now, direct competitors are nothing but other cleaning companies offering similar services, while indirect competitors could include janitorial supply stores or even individuals offering freelance cleaning services.

This insight helps uncover opportunities to differentiate your business. For example, you might offer eco-friendly cleaning products, more flexible scheduling, or competitive pricing to stand out.

SWOT analysis Along with competitive analysis, a SWOT analysis will provide a deeper understanding of your cleaning business:

• Strengths: Show what sets your business apart, such as exceptional customer service, specialized cleaning techniques, or advanced cleaning equipment.
• Weaknesses: Identify areas for improvement, like limited resources or lack of market presence.
• Opportunities: Explore growth areas like targeting new markets, offering green cleaning options, or expanding services.
• Threats: Acknowledge potential risks, such as increased competition, rising costs, or changing regulations.

Here’s a sample cleaning business SWOT analysis:

6) Organization and management

The success of a cleaning service business isn't solely based on its service quality or marketing strategies. It also depends on strong management teams who are key contributors to long-term success.

This section should exactly cover the structure of your cleaning service business, detailing the leadership team and key personnel.

Be sure to mention all essential roles, such as the owner, operations manager, cleaning supervisors, customer service representatives, and cleaning staff. Include their roles, responsibilities, qualifications, and relevant work experience.

Also, have an organizational chart to visually represent how your team is structured and how the key roles interact. Here's an example:

7) Financial plan

This helps the investors with a clear understanding of your business’s expenses, revenue streams, startup costs, profitability, liabilities, and overall fiscal health.

This section should clearly show the long-term viability of your business and its growth potential.

In your cleaning service financial plan, try to include the following key financial statements and reports:

• Sales & revenue forecasts
• Income statement (Profit and loss statement)
• Cash flow estimates
• Balance sheets
• Funding needs and use of funds

Here is an example of a visualization of the use of funds:

Download a sample business plan for a cleaning service

Wasup so, are you ready to begin writing your cleaning service business plan but need a bit of guidance? We got you! Here’s our comprehensive cleaning service business plan pdf to help you get started.

This detailed template is designed specifically for entrepreneurs seeking support in cleaning service business planning. Simply import the data into the editor and customize it to fit your unique needs.

Now that you have a clear understanding of all the essential sections of a cleaning service business plan and how to draft them, creating a detailed plan should be much easier.

If you have any questions about presenting your plan or need additional assistance, consider using an AI business plan creator . It can help you draft a cleaning service business plan more efficiently and quickly.

So, don’t wait any longer—start your cleaning service planning today!

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Answer a few questions, and AI will generate a detailed business plan.

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Frequently Asked Questions

Do I need a business plan for a cleaning company?

Yes, a business plan plays a vital role for any company, including a cleaning service. It helps you develop your goals, structure your business operations, and guide you during growth.

Business planning is particularly essential when seeking funding, as banks or investors will anticipate that you have taken care of all essential elements of your business in your strategy. It’s beneficial in maintaining focus and assessing your accomplishments over time.

How do you get funding for my cleaning company?

There are several ways to get funding for a cleaning company. One option is to use personal savings or ask family and friends for a loan. You can also apply for a business loan from a bank or credit union. Some entrepreneurs turn to microloans, which are small loans aimed at startups or small businesses. Grants are another option, though they’re often competitive. If you have a solid business plan and can show profit potential, you can also attract investors who want to back your business.

How long should my cleaning services business plan be?

Generally, a business plan for a cleaning company can be anywhere from 15 to 30 pages . It needs to explain your business concept, who your customers are, how you plan to market to them, what your costs and revenues will be, and how you plan to grow.

It doesn’t have to be overly detailed, but clear enough for a reader to understand your business and its potential.

How to create a financial projection for a cleaning business plan?

To create a financial projection, start by estimating your startup costs—this could include things like cleaning supplies, equipment, uniforms, and marketing. Next, think about how many customers you expect to serve and how much you will charge them. Estimate your monthly revenue based on that.

Don’t forget to factor in your operating expenses, such as rent, utilities, transportation, salaries, and insurance. Finally, create a profit and loss forecast for the next 3-5 years, showing how your revenue will grow and how your expenses will change over time.

What should I do after completing my cleaning service business plan?

Once you’ve completed your business plan, take the time to review it and ensure it’s clear and realistic. If possible, get feedback from a mentor or business advisor. Then,  use the plan to apply for loans or seek out investors.

You’ll also want to start taking the necessary steps to register your business, such as obtaining the right licenses and insurance. Once everything’s in place, you can begin implementing your marketing plan to attract customers and get your business off the ground.

As the founder and CEO of Upmetrics, Vinay Kevadiya has over 12 years of experience in business planning. He provides valuable insights to help entrepreneurs build and manage successful business plans.

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