beauty supply store business plan

Beauty Supply Store Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Beauty Care Industry » Beauty Supply Store

Are you about starting a beauty supply store ? If YES, here is a complete sample beauty supply store business plan template & feasibility report you can use for FREE.

The beauty industry is such that have continued to soar high, and more and more people are delving into this line of trade. Starting a beauty supply store is one of the best paths to walk.

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Why? This is because it guarantees good returns on investment because there is hardly any household that does not use one form of beauty product. This is one of the reasons why the beauty supply store business is the best.

A Sample Beauty Supply Store Business Plan Template

1. industry overview.

Beauty supply stores sell a wide range of beauty products, from makeup to sun care. Skin care, cosmetics and hair care products are the most retailed products in this industry. Beauty, Cosmetics & Fragrance Stores Industry comprises of stores that predominantly retail cosmetics, perfumes, toiletries and personal grooming products et al.

Starting a beauty, cosmetics & fragrance store is not a difficult business to start and it is not so capital intensive especially if you choose to start on a small scale within your neighborhood. Getting the right brands that people want to buy and good stock keeping records are the secrets of running a retail business such as beauty, cosmetics & fragrance stores.

Beauty, Cosmetics & Fragrance Stores Industry is indeed a large industry and pretty much active in countries such as united states of America, United Kingdom, France, Italy, Holland, Switzerland, Japan, China, Germany, and Canada et al.

Statistics has it that in the United States of America alone, there are about 91,236 registered beauty, cosmetics and fragrance stores responsible for employing about 230,527 and the industry rakes in a whooping sum of $21 billion annually.

The industry is projected to enjoy 4.7 percent annual growth. The establishment in this industry that has a dominant market share in the United States of America are; L Brands, Sally Beauty Holdings, Inc., Sephora and Ulta Salon , Cosmetics & Fragrance Inc.

A closer study of the industry activities shows that skin care, which includes lotions and face creams, accounts for the largest share of revenue in the industry at an estimated 27.0 percent. Most of these items are considered less discretionary than cosmetics and fragrances, which has allowed this market segment to grow even during times of weak consumer spending, as was the case amid the recession period.

As a matter of fact, innovative skin care products specifically designed to combat aging has increased earnings for this industry. So also, over the last five years, expansive product selections and skilled staff have driven revenue for the Beauty, Cosmetics and Fragrance Stores industry.

Studies shows that an increase in youth-targeted cosmetics, the expansion of male-specific products and the reformulation of anti – aging staples have given specialty beauty stores a new array of items to offer customers. If you are contemplating starting your own beauty, cosmetics & fragrance store business in the United States, you should ensure that you carry out a thorough market survey and feasibility studies.

If you get some key factors wrong before starting your any business, then you are likely going to struggle to stay afloat. But over and above, beauty, cosmetics & fragrance store business is a thriving and profitable business especially if you are creative and ready to take on the available market within the location where your business is located.

2. Executive Summary

Daniella Beauty Holdings, Inc. is a registered and standard beauty, cosmetics & fragrance store business that will be based in Sacramento – California, USA.

We have been able to secure a corner piece location where we intend launching our first beauty, cosmetics & fragrance store before venturing out to open chains of beauty, cosmetics & fragrance stores all across major cities in the United States of America.

Our business goal as a standard beauty, cosmetics & fragrance store business is to become the number one choice for residence in the whole of the communities where we intend positioning our stores.

We are set to retail a wide range of cosmetics, perfumes, toiletries, personal grooming products et al from different manufacturers both from the United States of America and from other countries. We have been able to secure permits from all relevant departments in the State of California to run the business.

Daniella Beauty Holdings, Inc. is set to redefine how standard beauty, cosmetics & fragrance store business should be run, not just in Sacramento – California, but also in the whole of the United States of America. Which is why we have put plans in place for continuous training of all our sales girls, sales boys, store keepers and other back office staff members at regular interval.

It is a known fact that the demand for beauty, cosmetics & fragrance products is not going to plummet any time soon, which is why we have put plans in place to continue to explore all available market around the communities where we intend retailing our beauty, cosmetics & fragrance products.

In the nearest future, we will ensure that we create a wide range of distribution channels via franchising. With that, we know we will be able to maximize profits in our business. Our strongest selling point at Daniella Beauty Holdings, Inc. is the unique strategy of ensuring that we strategically position our stores in different locations prone to high human traffic all around key cities in the United States.

There is hardly any customer who would visit our beauty, cosmetics & fragrance store business that would not see the kind of beauty, cosmetics & fragrance products et al that they are looking for and who would want to come back and make more purchase – we take delight in welcoming repeated customers over and over again.

Daniella Beauty Holdings, Inc. will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our customers’ needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our customers.

Our plan is to position Daniella Beauty Holdings, Inc. to become the leading brand in the beauty, cosmetics & fragrance line of business in the whole of Sacramento – California, and also to be amongst the top 2 beauty, cosmetics & fragrance store brand in the whole of California within the first 10 years of starting our business.

This might look too tall a dream but we are optimistic that this will surely come to pass because we have done our research and feasibility studies and we are enthusiastic and confident that Sacramento is the right place to launch this type of business before spreading to other cities all across the United States of America.

Daniella Beauty Holdings, Inc. is a family business that is owned by Mrs. Daniella Lancashire and her immediate family members. Mrs. Daniella Lancashire has a B.Sc. in Business Administration, with well over 10 years of experience in the beauty, cosmetics & fragrance stores industry, working for some of the leading brand in the United States.

Although the business is launching out with just one outlet in Sacramento – California, but there is a plan to open chains of beauty, cosmetics & fragrance stores all across key cities in the United States of America.

3. Our Products and Services

At Daniella Beauty Holdings, Inc. we are set to retail a wide range of cosmetics, perfumes, toiletries, personal grooming products et al from different manufacturers both from the United States of America and from other countries.

Our intention of starting Daniella Beauty Holdings, Inc. is to make profits from the beauty, cosmetics & fragrance stores industry and we will do all that is permitted by the law in the US to achieve our aim and ambition. Here are the products that will be found in our beauty, cosmetics & fragrance store;

• Hair care and shower products
• Skin care products
• Nail care products
• Deodorant and shaving products
• Sun care, baby care and other products

4. Our Mission and Vision Statement

• Our vision as a community based beauty, cosmetics & fragrance store business is to become the number one choice in the whole of Sacramento – California and also to be amongst the top two leading beauty, cosmetics & fragrance stores in the State of California before our 10 th anniversary.
• Our mission is to build a highly successful, profitable business venture; a beauty, cosmetics & fragrance store business that will grow from one store to different locations all around key cities in the United States of America.
• We want to become a one stop beauty, cosmetics & fragrance shop.

Our Business Structure

We are quite aware that the success of any business lies in the foundation on which the business is built on, which is why we have decided to build our beauty, cosmetics & fragrance store business on the right business foundation.

As a matter of fact, we are set out to build a beauty, cosmetics & fragrance store business that will favorably compete with some of the leading brand such as L Brands, Sally Beauty Holdings, Inc., Sephora and Ulta Salon, Cosmetics & Fragrance Inc. in the United States of America and Canada.

We want to build a business of dedicated workforce who will go all the way to ensure that our customers are satisfied, enjoy cosmetics, perfumes, toiletries, personal grooming products et al bought from our store. In other to achieve this, we aware that it takes a business with the right employees and structure to achieve all what we have set to achieve.

Which is why will be putting structures and standard operating processes in place that will help us meet our clients demand and run the business on autopilot. The success of our beauty, cosmetics & fragrance store business will be anchored on the team not on any individual.

With the nature of beauty, cosmetics & fragrance store business we intend running and the plan to strategically locate our stores in various locations all around key cities in the United States of America, we are only expected to employ more than it is required to run a conventional beauty, cosmetics & fragrance store business. In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Executive Officer (Owner)
• Store Manager
• Human Resources and Admin Manager

Merchandize Manager

Sales and Marketing Manager

• Accountants / Cashiers
• Customer Services Executive

5. Job Roles and Responsibilities

Chief Executive Officer – Owner:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Reports to the board

Admin and HR Manager

• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversees the smooth running of the daily office activities.

Store Manager:

• Responsible for managing the daily activities in the store
• Ensures that proper records of goods are kept and our racks and warehouse does not run out of products
• Ensures that the store facility is in tip top shape and goods are properly arranged and easy to locate
• Interfaces with third – party suppliers (vendors)
• Controls goods distribution and supply inventory
• Supervises the workforce in the sales floor.
• Manages vendor relations, market visits, and the ongoing education and development of the organizations’ buying teams
• Helps to ensure consistent quality of cosmetics, perfumes, toiletries, personal grooming products et al on our rack
• Responsible for the purchase of goods and products for the organizations
• Responsible for planning sales, monitoring inventory, selecting the merchandise, and writing and pricing orders to vendors
• Ensures that the organization operates within stipulated budget.
• Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Models demographic information and analyze the volumes of transactional data generated by customer purchases
• Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represent the company in strategic meetings
• Helps to increase sales and growth for the company

Accountant / Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization

Client Service Executive

• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with customers on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the human resources and admin manager in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to customers when they make enquiries
• Responsible for cleaning the store facility at all times
• Ensures  that toiletries and supplies don’t run out of stock
• Cleans both the interior and exterior of the store facility
• Handle any other duty as assigned by the store manager.

6. SWOT Analysis

Due to our drive for excellence when it comes to running a standard beauty, cosmetics & fragrance store business, we were able to engage some of the finest business consultants in Sacramento – California to look through our business concept.

Together we were able to critically examine the prospect of the business and to access ourselves to be sure we have what it takes to run a standard beauty, cosmetics & fragrance store business that can compete favorably with leading brand such as L Brands, Sally Beauty Holdings, Inc., Sephora and Ulta Salon, Cosmetics & Fragrance Inc. in the United States of America

In view of that, we were able to take stock of our strengths, our weakness, our opportunities and also the threats that we are likely going to be exposed to in Sacramento and also in other cities that we intend positioning our chains of stores. Here is a of what we got from the critically conducted SWOT Analysis Daniella Beauty Holdings, Inc.;

The location of our store, the vast experience and qualifications of our management team, the Business model we will be operating on, varieties of payment options, wide range of cosmetics, perfumes, toiletries, personal grooming products et al and our excellent customer service culture will definitely count as a strong strength for Daniella Beauty Holdings, Inc.

A major weakness that may count against us is the fact that we are a new beauty, cosmetics & fragrance store business and we don’t have the financial capacity to compete with multi – million dollars beauty, cosmetics & fragrance stores like L Brands, Sally Beauty Holdings, Inc., Sephora and Ulta Salon, Cosmetics & Fragrance Inc. and co when it comes to retailing cosmetics, perfumes, toiletries, personal grooming products et al at a rock bottom prices.

• Opportunities:

The fact that we are going to be operating our beauty, cosmetics & fragrance stores in one of the busiest streets in Sacramento – California provides us with unlimited opportunities to sell our cosmetics, perfumes, toiletries, personal grooming products et al to a large number of people.

We have been able to conduct thorough feasibility studies and market survey and we know what our potential clients will be looking for when they visit our store; we are well positioned to take on the opportunities that will come our way.

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing / spending power. Another threat that may likely confront us is the arrival of a new beauty, cosmetics & fragrance stores or even a Supermarket, or in same location where ours is located.

7. MARKET ANALYSIS

• Market Trends

The beauty, cosmetics & fragrance stores cum retailing business has been in existence for as long as human started trading goods, which is why you can easily find mom and pop shops scattered all around world. In most cases, those people that you find running mom and pop business in a very small scale in a street corner may not have the education that would want them to aspire to run the business on a large scale.

Innovative skin care products specifically designed to combat aging has increased earnings for this industry. So also, over the last five years, expansive product selections and skilled staff have driven revenue for the Beauty, Cosmetics and Fragrance Stores industry.

Studies shows that an increase in youth-targeted cosmetics, the expansion of male-specific products and the reformulation of anti – aging staples have given specialty beauty stores a new array of items to offer customers.

Just like in any retailing business, it is common to find beauty, cosmetics & fragrance stores locating their business in a location with the right demographic composition and a place that is visible to their target market. With that it will be easier for them to make sales and profits.

Lastly, it is a common trend to find beauty, cosmetics & fragrance stores that are determined to stay top if the game retail all sort of cosmetics, perfumes, toiletries, personal grooming products et al from different manufacturers both from the United States of America and from other countries.

With that, they can be considered a one-stop beauty, cosmetics & fragrance shop and if they retail in rock bottom prices, then they are going to be stay atop for a long time.

8. Our Target Market

As a matter of fact, the beauty, cosmetics & fragrance stores industry has one of the widest range of customers; everybody on planet earth has one or more things that they would need from a beauty, cosmetics & fragrance stores be you an adult or a kid.

It is difficult to find people around who don’t make use of cosmetics, perfumes, toiletries, personal grooming products et al.

In view of that, we have positioned our beauty, cosmetics & fragrance store to service the residence of Sacramento – California and every other location where our chains of stores will be located all over the United States of America. We have conducted our market research and we have ideas of what our target market would be expecting from us.

We are in business to retail a wide range of cosmetics, perfumes, toiletries, personal grooming products et al from different manufacturers both from the United States of America and from other countries to the following groups of people;

• Bachelors and Spinsters
• Corporate Executives
• Business People
• About to wed couples
• Expectant Mothers
• Sports Men and Women

Our Competitive Advantage

A close study of the beauty, cosmetics & fragrance stores industry reveals that the market has become much more intensely competitive over the last decade. As a matter of fact, you have to be highly creative, customer centric and proactive if you must survive in this industry.

We are aware of the stiffer competition and we are well prepared to compete favorably with other leading the beauty, cosmetics & fragrance stores in Sacramento – California. Daniella Beauty Holdings, Inc. is launching a standard beauty, cosmetics & fragrance store that will indeed become the preferred choice of residence of Sacramento – California.

Our beauty, cosmetics & fragrance stores is located in a corner piece property on a busy road directly opposite one of the largest residential estates in Sacramento – California. We have enough parking space that can accommodate well over 20 cars per time.

One thing is certain; we will ensure that we have a wide range of cosmetics, perfumes, toiletries, personal grooming products et al from different manufacturers both from the United States of America and from other countries available in our store at all times.

It will be difficult for customers to visit our store and not see the product that they are looking for. One of our business goals is to make Daniella Beauty Holdings, Inc. a one-stop beauty, cosmetics & fragrance shop. Our excellent customer service culture, various payment options and highly secured facility will serve as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups beauty, cosmetics & fragrance stores) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.

We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Daniella Beauty Holdings, Inc. is in business to retail a wide range of cosmetics, perfumes, toiletries, personal grooming products et al from different manufacturers both from the United States of America and from other countries to the residence of Sacramento – California.

We are in the beauty, cosmetics & fragrance stores industry to maximize profits and we are going to go all the way out to ensure that we achieve or business goals and objectives.

In essence, our source of income will be the retailing of a wide range of cosmetics, perfumes, toiletries, personal grooming products et al from different manufacturers both from the United States of America and from other countries at affordable prices. We will retail products such as;

10. Sales Forecast

One thing is certain when it comes to beauty, cosmetics & fragrance stores, if your store is well stocked and centrally positioned, you will always attract customers cum sales and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Sacramento – California and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base.

We have been able to critically examine the beauty, cosmetics & fragrance stores industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to startups in Sacramento – California.

Below are the sales projection for Daniella Beauty Holdings, Inc., it is based on the location of our business and other factors as it relates to candy stores start – ups in the United States;

• First Fiscal Year-: $100,000
• Second Fiscal Year-:  $250,000
• Third Fiscal Year-:  $650,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same products and customer care services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

Before choosing a location for Daniella Beauty Holdings, Inc., we conduct a thorough market survey and feasibility studies in order for us to be able to be able to penetrate the available market and become the preferred choice for residence of Sacramento – California.

We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time.

We hired experts who have good understanding of the beauty, cosmetics & fragrance stores industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in Sacramento – California.

In other to continue to be in business and grow, we must continue to sell the wide range of cosmetics, perfumes, toiletries, personal grooming products et al that are available in our store which is why we will go all out to empower or sales and marketing team to deliver.

In summary, Daniella Beauty Holdings, Inc. will adopt the following sales and marketing approach to win customers over;

• Open our store in a grand style with a party for all.
• Introduce our beauty, cosmetics & fragrance store by sending introductory letters alongside our brochure to organizations, households and key stake holders in Sacramento – California
• Ensure that we have a wide range of cosmetics, perfumes, toiletries, personal grooming products et al from different manufacturers both from the United States of America and from other countries at all times.
• Make use of attractive hand bills to create awareness and also to give direction to our store
• Position our signage / flexi banners at strategic places around Sacramento – California
• Position our greeters to welcome and direct potential customers
• Create a loyalty plan that will enable us reward our regular customers
• Engage on road shows within our neighborhood to create awareness for our store.

11. Publicity and Advertising Strategy

Despite the fact that our beauty, cosmetics & fragrance store is well located, we will still go ahead to intensify publicity for the business. We are going to explore all available means to promote our store.

Daniella Beauty Holdings, Inc. has a long term plan of opening chains of stores in various locations all around the United States of America which is why we will deliberately build our brand to be well accepted in Sacramento – California before venturing out.

As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand. Here are the platforms we intend leveraging on to promote and advertise Daniella Beauty Holdings, Inc.;

• Place adverts on community based newspapers, radio stations and TV stations.
• Encourage the use of word of mouth publicity from our loyal customers
• Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook ,Twitter, LinkedIn, Snapchat, Badoo, Google+  and other platforms to promote our business.
• Ensure that our we position our banners and billboards in strategic positions all around Sacramento – California
• Distribute our fliers and handbills in target areas in and around our neighborhood
• Contact corporate organizations, households, landlord associations and schools by calling them up and informing them of Daniella Beauty Holdings, Inc. and the products we sell
• Advertise our business in our official website and employ strategies that will help us pull traffic to the site
• Brand all our official cars and vans and ensure that all our staff members and management staff wears our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

Pricing is one of the key factors that gives leverage to retail businesses like beauty, cosmetics & fragrance stores, supermarkets and grocery stores et al, it is normal for consumers to go to places (retail outlets) where they can get cosmetics, perfumes, toiletries, personal grooming products et al at cheaper price.

Which is why big player in the beauty, cosmetics & fragrance stores industry like L Brands, Sally Beauty Holdings, Inc., Sephora and Ulta Salon, Cosmetics & Fragrance Inc. et al will attract loads of consumers. Products in their store are tagged with the cheapest price you can get anywhere in the United States.

We know we don’t have the capacity to compete with L Brands, Sally Beauty Holdings, Inc., Sephora and Ulta Salon, Cosmetics & Fragrance Inc. and co but we will ensure that the prices of all the cosmetics, perfumes, toiletries, personal grooming products et al that are available in our store are competitive with what is obtainable amongst beauty, cosmetics & fragrance stores within our level.

• Payment Options

The payment policy adopted by Daniella Beauty Holdings, Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Daniella Beauty Holdings, Inc. will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for farm produces purchase without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our products.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a beauty, cosmetics & fragrance store business; it might differ in other countries due to the value of their money. This is the key areas where we will spend our start – up capital;

• The Total Fee for Registering the Business in the United States of America – $750.
• Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $3,300.
• Marketing promotion expenses for the grand opening of Daniella Beauty Holdings, Inc. in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
• Cost for hiring Business Consultant – $2,500.
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
• Cost for payment of rent for 12 month at $1.76 per square feet in the total amount of $53,300.
• Cost for Shop remodeling (construction of racks and shelves) – $5,000.
• Other start-up expenses including stationery ( $500 ) and phone and utility deposits ($2,500).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $60,000
• The cost for Start-up inventory (stocking a wide range of cosmetics, perfumes, toiletries, personal grooming products et al from different manufacturers both from the United States of America and from other countries) – $25,000
• Storage hardware (bins, rack, shelves, food case) – $3,720
• Cost for store equipment (cash register, security, ventilation, signage) – $3,750
• The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al): $4,000.
• The cost of Launching a Website: $600
• The cost for our opening party: $3,000
• Miscellaneous: $10,000

We would need an estimate of $250,000 to successfully set up our beauty supply store in Fairhope – Alabama. Please note that this amount includes the salaries of all the staff for the first month of operation.

Generating Funding / Startup Capital for Daniella Beauty Holdings, Inc.

Daniella Beauty Holdings, Inc. is a family business that is solely owned and financed by Mrs. Daniella Lancashire and her immediate family members. We do not intend to welcome any external business partner, which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $50,000 (Personal savings $40,000 and soft loan from family members $10,000 ) and we are at the final stages of obtaining a loan facility of $200,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Daniella Beauty Holdings, Inc. is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to retail our wide range of cosmetics, perfumes, toiletries, personal grooming products et al from different manufacturers both from the United States of America and from other countries a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Daniella Beauty Holdings, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare is well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of six years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check:>Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of facility and remodeling the shop: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In Progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Compilation of our list of products that will be available in our store: Completed
• Establishing business relationship with vendors – suppliers of a wide range of cosmetics, perfumes, toiletries, personal grooming products et al from different manufacturers both from the United States of America and from other countries: In Progress

• Business plans

Beauty Supply Store Business Plan

Used 5,012 times

This Beauty Supply Store Business Plan Template covers all the appropriate sections needed to invest in a beauty supply store. The template will help you to raise money for your business.

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Beauty Supply Store Business Plan Template

Prepared by:

​ [Owner.FirstName] ​

​ [Owner.LastName] ​

Executive Summary

​ [Owner.Company] is a soon-to-be-launched beauty supply store that aims to provide high-quality and reasonably priced beauty products to its customers. We sell product lines that meet people's beauty and skin care needs.

Products and Services:

​ [Owner.Company] aims to provide competitively priced and high-quality beauty supplies to various customers located within our area. We have haircare and skincare products on offer. Moreover, there are nail products and cosmetics available too.

​ [Owner.Company] shall also sell fragrances, body care items, and all the limited branded items that are otherwise hard to find.

Customer Focus

​ [Owner.Company] primarily will serve (men/women) of age groups (add age range) looking for beauty products to meet their body needs. These customers live or work close to our possible location.

Here is a breakout of our target customers:

% of customers: (Give percentage)

Average income: (Give income)

Median Age : (Give age)

(Other details about target customers)

Company Overview

Mission statement:.

Our store wants to serve our customers with the best skin care and beauty products. We want to sell them competitively to earn an excellent profit margin.

Company Introduction:

​ [Owner.Company] is a modern yet well-equipped store with all the basic and advanced beauty and care products. It will be run by [Owner.FirstName] [Owner.LastName] with the help of a management team. We aim to launch the store at the end of this year, giving our customers all the products they require to maintain their looks.

Industry Analysis

Industry overview:.

This store is part of the beauty industry, with various brands competing with each other. This is a fast-paced industry where new products are constantly launching. Our store aims to keep up with the pace to offer all the beauty and care products that the rest of the market has available for sale.

Industry Trends:

(Mention the key market trends such as moisturizing creams, tints, and blush ons)

Customer Analysis

Customer needs:.

The key needs of our customers are:

Reasonably priced beauty products

Quality of skincare items

Availability of the latest beauty and care products

Delivery of products on demand

(Add additional needs)

Target Customer Profile:

We will majorly target these customer segments:

Women aged (Age range): (Mention Details)

Men aged (Age range): (Mention Details)

Competitive Analysis

List of competitors:.

​ [Owner.Company] has direct and indirect competitors with their addresses and other details.

(Competitor A)

(Competitor B)

(Competitor C)

Competitive Advantage:

​ [Owner.Company] has a competitive advantage over its competitors due to the following reasons:

Well-qualified and experienced founder

A disciplined and experienced management team

Excellent location

Flexible opening and closing hours

(Add other advantages)

Marketing Plan

​ [Owner.Company] wants to build a brand that focuses on the following:

Providing competitive prices

Offer high-quality products

Generate monthly profit

(Add any additional focal points)

Promotion Plan:

​ [Owner.Company] aims to follow the following advertising strategies to promote its products.

Local Publications (Explain How)

Customer Loyalty Programs (Explain How)

Word-of-Mouth (Explain How)

(Add additional promotional strategies)

Operations Plan

We aim to rent the following site as the location of our store:

​ [Owner.StreetAddress] ​

​ [Owner.City] , [Owner.State] [Owner.PostalCode] ​

Operational Timings:

​ [Owner.Company] will conduct all its operations based on a walk-in basis. It aims to stay open all seven days of the week from 8 am to 10 pm.

To execute its business model, [Owner.Company] should have the right personnel to perform the following tasks:

Floor sales

Product sales

Hiring and training of staff

Administrative functions

Storing and sourcing of products

Management Team

​ [Owner.Company] is led by [Owner.FirstName] [Owner.LastName] who has extensive experience in running and managing a store. [Owner.FirstName] [Owner.LastName] also has excellent knowledge of beauty products and stays aware of new beauty and care items.

​ [Owner.FirstName] [Owner.LastName] wishes to hire [CustomerServiceManager.FirstName] [CustomerServiceManager.LastName] as their customer service manager. They have (number of years) years of experience in the beauty industry.

Other staff members required are:

Accountant (Part-time or full-time)

Cleaning staff (Number and working hours)

Menial staff (Number and working hours)

Revenue and Cost Drivers

​ [Owner.Company] aims to earn its revenue from the sale of its beauty products. Similarly, its major costs are rent of the store, maintenance expenses, staff salaries, and marketing expenses.

Funding Requirement:

We require funding of (Amount in dollars) in our initial year to spend on:

Working Capital

Lease Agreement

Hiring of staff

Cost of purchasing beauty and skin care products

Key Assumptions and Forecasts:

Our income statements, balance sheets, and cash flow statements for the next three years are below. All the data collected is based on estimations and predicted inflation rates.

(Share balance sheets, income statements, and cash flow statements)

​ [Owner.FirstName] [Owner.LastName] ​

​ [Recipient.FirstName] [Recipient.LastName] ​

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Beauty Supply Store Business Plan Template [Updated 2024]

Beauty Supply Store Business Plan Template

If you want to start a Beauty Supply Store or expand your current Beauty Supply business, you need a business plan.

The following Beauty Supply Store business plan template gives you all of the key elements included in winning business plans.

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Sample Business Plan for Beauty Supply Stores

Below are links to each of the key sections of a beauty supply plan to help you launch a successful beauty supply store:

• Executive Summary – The Executive Summary provides an overview of your business opportunity and summarizes the business plan.
• Company Overview – The company analysis includes information about your business concept, legal structure and beauty products & beauty services offerings.
• Industry Analysis – The industry analysis includes market research that supports your business and provides insights into market trends and the beauty industry.
• Customer Analysis – The customer analysis provides an overview of your target market.
• Competitive Analysis – The competitive analysis should identify your direct and indirect competitors and highlight your competitive advantage.
• Marketing Plan – The marketing plan includes your marketing strategies, pricing strategy and sales plan.
• Operations Plan – The Operations Plan includes information on your company’s day to day operations and processes.
• Management Team – The management team section includes a profile of the business owner and business management, their experience and company responsibilities.
• Financial Plan – The financial plan includes financial projections, a cash flow statement, profit and loss statement and balance sheet.

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Beauty Supply Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

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Beauty Supply Store Business Plan Sample

Published Jan.30, 2020

Updated Apr.26, 2024

By: Brandi Marcene

Average rating 4.4 / 5. Vote count: 13

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Table of Content

Beauty supply store business plan for starting your own shop

Are you considering starting your own beauty supply business? If your answer is yes, there is no better time than right now. Why the potential is endless. You only have to look at Instagram to see that the beauty industry plays a very important role in this digital age.

Every generation is seeking perfection, whether it be for that all-important selfies for social media or the next big family wedding. The beauty has exploded over the last decade. Influencers have played an integral role in their beauty tutorials on YouTube, Instagram, Facebook, and Twitter. This is not just a trend this is here to stay.

There is plenty of room for everyone in the beauty world, moreover in the beauty supply business. The beauty industry breaks through generational barriers because everyone, young, and old wants to look and feel good. The market itself is huge, almost infinite. This is because beauty is not just for the rich but also for all financial pockets high and low.

Executive Summary

There is plenty of room for everyone in the beauty world, moreover in the beauty supply business. The beauty industry breaks through generational barriers because everyone, young and old want to look and feel good. The market itself is huge, almost infinite. This is because beauty is not just for the rich but for all financial pockets high and low.

How to start a business?

Starting your own business always begins with a great concept of how to open a beauty supply store. Once the seed is sown move on to market research for your chosen business idea. You can also look for sample business plan for beauty supply store. Knowing your market is key to success. Once you have established your core market, you will need to ascertain your opening budget and stick with it. Where will your funds for your new venture come from? Locating the right outlet/property is also key to the success of your venture. The wrong location can be the death of any business.

What are the costs involved in opening a business?

The costs of running your own business differ greatly. This will all depend on location, rent/lease of property/outlet and the cost of initial stock. Then you need to consider staffing costs, delivery import and export costs.

How to implement business management?

This key area is vitally important for the success of any business. The right management can make a company and the wrong management can break it. Share your vision with your managers/staff and make them feel a part of something great. Show them that they are valued and you will receive their loyalty. Make them feel important. A great manager will attain the loyalty of their staff thus lowering the staff turnover rate per annum. The business will be more productive and the financial rewards will be higher.

What the target of this business?

The Beauty Supply Business’s key target is to supply beauty products to stores big and small nationally and internationally at a competitive rate offering discounts on regular bulk-buy orders. We wish to stand out from the crowd and offer a wide range of products that exceed our competitors, thus making our business a very attractive option.

Company Summary

Planning your business.

When starting a beauty supply store, the business/startup, Beauty Supply Store has engaged a consultant to help effect a business plan initially. Beauty Supply Store’s cost budget/funds for a startup will be coming from –inheritance and a business loan.

Define your brand

Beauty Supply Store’s measuring stick will be its unique approach how to start a beauty supply store to customer satisfaction and individual personalization based on customer’s needs. No one customer is the same and they will not be treated generically. We are not just another beauty company, we care about our clients, and they can choose tailor-made order strategies personal to their business. ‘Above and beyond’ is our companies’ motto

How to promote & Market a business

The promotion and marketing of the Beauty Supply Store will highly engage in social media marketing. Digital marketing is the heart of any successful business today. Instagram, Twitter, Facebook, and LinkedIn will be key targeted areas. A full-time digital marketing professional will be hired to run this side of the business to maintain its presence online.

Establish a web presence

A brand new website is currently under construction to engage a highly effective web presence. This will engage customers and garner new ones. Customers will be able to order online as well as walking into the store. Thus, attracting a larger customer base. Keeping up to date with Google analytics will also be key to maintain a high search position.

Company Owner

The owner of the beauty supply store is a young woman who studied the industry at University. She comes from a family who has been in the beauty industry for two generations and dreamed of one day owning her own beauty business. Her knowledge of the beauty industry is vast, and will compliment her venture greatly.

Why he/she started the business

Coming from a long line of family business owners, she always knew that she wanted to make her own mark on life, be her own boss, and create her own brand new company from scratch. With this in mind, the university was her starting point. They need to gain as much knowledge in addition to what she already had to ensure the success of her business.

How the business started

A fortuitous inheritance enables the birth of Beauty Supply Store along with a small business plan for bank loan . In addition, with a business partner, consultant and help from family business owners. The business was enabled.

Products available in the Beauty Supply Vendors store.

• A wide range of skincare products will be available, including vegan selections.
• Various and trusted brands of aromatherapy body oils from leading and well-known brands
• Body lotion for all skin types for both men and women (vegan selections available)
• Specialist foot products for the removal of hard skin.
• Derma wands for anti-aging skin
• Retinal serums
• False eyelashes (stick on and semi-permanent)
• Micro-blading equipment/products
• Hair products, hair dye/bleach/micro rings/micro loops/ hair extensions and wigs
• Beauty tools, makeup brushes/hairbrushes/tweezers/hair masks/dye mixing bowls/whisks/microbeads/loops/extension hair tape/wig tape/nail drying gadgets/foot spas/nail polish remover/hair clips/hairbands/trays/trolleys/makeup boxes/ nail boxes/
• Nail polish/nail polish remover,
• Eyebrow dye kits
• Eyelash tint kits
• False nails, all types for all nails.
• Gel nail kits
• Massage tables
• Bleaching caps
• Hair dryers
• Hair straighteners
• Wide range of makeup for all skin types from trusted market-leading brands

Marketing Analysis of Beauty Supply Store

Market trends.

The observation of market trends is key to the Beauty Supply Shop. Using search engines such as Google and Google insights. Twitter trends will also play a key role. Monitoring online trends in the beauty world will be important to the business. What is trending in 2020? What is trending amongst influencers on social media such as Instagram and YouTube?

Market trends are continually changing and evolving and the monitoring of these trends to ensure we stay ahead of the rest will be paramount.

Marketing Segmentation

Grouping customers into regular, occasional, and potential divides will help Beauty Supply Store to keep on top of analytics that is core to current and future business. Thus, enabling the business to effect a change of direction when needed. It is important to keep up with consumer demands as this affects the products we stock over time.

Business Target

Beauty Supply Store business’s main targets are beauty salons, hairdressers, spas, hotels, and the general public. The aim is to provide everything that a hair/beauty salon needs to run their business and offering all the brands required. The choice for our clients will be a key factor. Limited stock will not be an option if we are to set our business apart from the rest.

What is the key Target Market?

Beauty Supply Stores key target market is as follows: Beauty salons/beauty spas/Hotels and the key Demographic 16/55 although the general demographic will be much wider. Beauty is ageless and everyone wants to look beautiful.

Business plan for investors

How to keep customers coming back.

Repeat customers will be at the heart of the Beauty Supply Store. The most important thing for the success of any business is customer service. To ensure customers keep returning they will be awarded a bonus card. The more they spend the more points they receive. These points can be converted to free products and extra discounts off bulk-buys when the points build up. There will be a range of personal delivery options (an area that often fails many customers). Friendly staff and advisors will be on hand for our clients online and instore.

What will be the average receipt of the business?

The average customer receipt will be between $100 and $1000, of course, this depends on the size of the business ordering the goods. Bulk-buy goods would expect an average receipt of $1000

Marketing Strategy

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With our online presence in the form of a professional website that is compatible with mobile phones will increase our marketing online. We will drive traffic through our site by using/offering an affiliate program to customers. Producing regular beauty-focused content with keywords that are guaranteed to rank high on search engines will be important. Offering incentives on our Social media platforms such as our Facebook page to engage our followers and get them buying and clicking through to our website. Using Facebook and Instagram ads for businesses to promote our products will be an area that we shall implement at the offset.

Competitive Analysis

While pereparing the beauty supply retail store business plan , the competitive analysis is an essential part to consider.We are in the market when there are numerous other beauty supply organizations inside a mile span. There is an uncertainty that the business will confront the hardened challenge from built-up industry players.

In any case, the business has recognized the key factors that are long accepted to profit the intensity of different beauty product organizations. Putting resources into key areas, with praiseworthy client assistance, latest management technology, and superb cordial staff will bring us into the challenge.

Sales Strategy

The accompanying techniques will be produced for our store to get more client base:

• Showcase our products to corporate customers that are associated with numerous downtown foundations.
• Extraordinary offers, especially, convincing, and adjustable bundles that give great motivating forces to draw in clients.
• Thorough showcasing efforts and utilization of both nearby media just as advanced channels to spread business.
• Offer periodic offers and limits to faithful clients to keep utilizing our products.
• Ensure that every client gets singular regard for their needs and to get the help they need.

Sales Monthly

The business of store might not be able to pick up the profitability baseline in the first month, but our plan is made in such a way so that we can easily mitigate that possibility. Although, when it comes to sales, we expect an exponential increment in the first four weeks of the store.

Sales Yearly

As already mentioned, the business of the store might not be able to pick up the profitability baseline in the first month, but it will become fully profitable by the first quarter of the first year. We expect that we will reach our full potential of sales under given capacity in the first year.

Sales Forecast

During the first 12 months: We expect to make an honest marginal profit as setup costs will affect the profit margin greatly as with any business plan in its infancy. However, our sales forecast for the first month is expected to be $40,000 due to clients we have attained initially with potential orders already exceeding our expectations. Our target sales for the first 12 months is expected to be a conservative $250,000.

Personnel plan

What Staff Needs to Open a Company?

• For the Beauty Supply Store, we will employ –
• 2 shop-floor staff
• 2 forklift truckers
• 1 receptionist for front of the house.
• 2 Loading staff, 2 delivery staff.
• 1 The store manager and
• 1 Security store guard.

Average Salary of Staff

To start a beauty supply store, the following table describes the average annual salary of each employee and total payroll for the next 3 years.

Charges for Opening Store

The charges for opening the Beauty Supply Store will include the following: Lease/rent costs, staffing costs, stock cost, electricity, water, business rates, telephone, and WiFi.

Financial Plan

We have built up a thorough financial arrangement that will completely bolster our business while preparing the business plan template for a beauty supply store. Our business will give monetary help with a variety of different speculators. Accessible subsidizing will be accessed and enhanced by an advance that the business means to debit inside the initial three years of opening.

In the event that you are thinking about how to begin a beauty supply store, do not stress as we can assist you with setting up a point by point budgetary plan.

Important Assumptions

We assume that our client base will grow linearly and the economy will remain strong. Our services might be disrupted due to natural factors but we will take the top care to make sure that the services remain stable under human conditions.

Brake-even Analysis

We expect that the beauty supply store will break even within the first quarter of the first year of opening.

Projected Profit And Loss

We might run into a loss for the first month of operations but we expect to touch the profit baseline within 3 months of operations.

Profit Monthly

The monthly profit we will reach will be able to sustain all our operations and will us enough dividends to invest for future grown of the business.

ProfitYearly

As already mentioned, we might run into a loss for the first month of operations but we expect to touch the profit baseline within 3 months of operations and therefore our yearly profits will be able to pay back all the credit.

Gross Margin Monthly

In the first few months, the margins will remain negative, but when the profitability picks up we expect a thick margin baseline.

Gross Margin Yearly

Yearly margins will be great and will make us able to expand our business and reach out to a larger customer base.

Projected Cash Flow

In the initial months, we will be running on credit, but soon we will become cash-flow positive.

Projected Balance Sheet

Balance sheets will be outsourced but monitored. Management will make sure it will stay positive.

Business Ratios

The business rations have been calibrated to be perfect in the long term.

Download Beauty Supply Store Business Plan in pdf

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Small Business Trends

How to open a beauty supply store.

Wondering how to open a beauty supply store? There are more than 40,000 beauty supply stores in the United States. There’s a reason for the strength of that industry.

Start-up costs are truly up to you, as much or as little as you choose. And the beauty supply store business, both as a physical location and an online seller, is predicted to increase as an industry.

We’re going to tell you how to open a beauty supply store, at a physical location and online.

What is a Beauty Supply Store?

A beauty supply store may sell a wide range of products, including hair care, cosmetics, nail care, fragrances, skincare, and more.

A beauty supply store may sell to salons, licensed professionals, and individual consumers.

How to Start a Beauty Supply Store Business: 14 Crucial Steps

Whether you operate from a brick-and-mortar location or an online location, you’ll face stiff competition in the beauty products market.

Your beauty supply store will be competing with salons, box stores, specialty stores and even infomercials. How do beauty supply businesses make it in the beauty products competition?

The keys to success are starting with research, followed by careful planning, to keep your costs low. And having a retail customer experience will put you that much ahead of the game. We’ll start with tips for opening an actual store.

1. Come Up with a Mission Statement

A mission statement describes what your business is and why you chose to sell beauty supply products.

Do you want to empower customers, help them learn which beauty brands are their best options? Do you want customers to leave your retail store with beauty products specifically chosen for them?

What standards have you used to select the products that will be available in your store? How did your personal values figure into those decisions?

2. Decide on a Niche and Beauty Brand

Most successful beauty products businesses sell a wide range of products. But a niche can exist within those sprawling products. Choosing a niche can help keep down costs.

For example, do you want to focus on anti-aging products? Currently, anti-aging products, especially creams and lotions, are leading sellers in the beauty products business. Do you want to sell baby care products?

3. Know Your Target Market

As in many businesses, you are selling to all adults – not just women – with purchasing power. Your market will depend on your local and regional demographics, including age categories across all genders.

In addition to age, the climate of your area could have an impact. Chapped hands during the long winter? Need for sunscreen and skincare products during months of hot weather?

Knowing your customers is an important part of your research before you start a beauty supply store.

4. Research Local Beauty Supply Stores and Check Out the Competition

Don’t limit yourself to researching other local beauty supply stores. Yes, they are your competition.

Remember that your competition also comes from television and online advertising (infomercials), box stores, discount stores and specialty stores.

After you learn what all these suppliers have, choose the brand of products that will set your store apart from the competition while keeping your costs down.

5. Write a Business Plan

The beauty supply store business was impacted by the pandemic as salons were deemed nonessential and forced to close. Yet that’s when consumers turned to beauty supply stores.

Accept that there may be times when your store is closed. Including the capability for online orders and shipping in your business plans is crucial to your success.

Your business plan should also include plans for operations and future growth. The majority of people who start a beauty supply business don’t go the sole proprietor route. They choose to form an LLC, which protects you from personal liability involving any issues with the products you sell. Or they may form an S corporation, where owners can join by buying stock in the company.

6. Research Licensing, Permits and Fees

Here are the basics you’ll need: business license, taxpayer ID/Employer Identification number, employee handbook and employment agreement forms, an operating agreement (if you’re an LLC).

Be cautious if you plan to operate in a mall-type setting. Some of these have “no competition” standards which would preclude you from opening if your store is deemed to compete with an already existing store. For example, there’s a discount store with a row or two of beauty products. Research regulations or agreements involving a group of stores before you try to establish your store there.

7. Decide on a Budget

Remember that every beauty supply store started from scratch. You can too.

You can keep your costs low when you start by limiting the amount of stock you order for your store. That way you can concentrate on your branding, and see what’s selling and why. You can analyze your customer base, which may be different from the market you targeted.

You can lease or buy your store.

8. Decide on a Location – A Large Mall or Shopping Center?

As we stated, some large malls or shopping centers may have regulations on the type of store and the numbers of them that they’ll allow there.

It makes sense. You wouldn’t want to open a beauty supply business in a large mall or shopping center and have another beauty supply business open at the same location.

When you’re considering a location, answer this question: What will my hours of operation be? If you’re at a mall or shopping center, your Open for Business times will most likely be the same as their hours.

The location you choose for your store should be well-positioned, easily visible in a well-traveled area.

9. Hire Amazing Staff

Put a big star next to this topic. This is crucial.

Anticipate that each of your customers will want to ask a question about products. You’ll need staff who are knowledgeable, people persons who genuinely love the beauty business.

A large beauty store may need a number of employees, who finalize payments using a cash register or contactless system. They may also work out on the shop floor. Remember that customers have options. Customers can buy beauty supplies from a number of outlets. But they’ve chosen a beauty supply store because they expect to interact with knowledgeable people.

10. Look Into Insurance Policies

The types of insurance you’ll need include: basic/general, liability and health (personal) insurance. If you have employees you’ll need workers’ compensation insurance.

An insurance broker can steer you to the policies that business owners need.

11. Research Inventory

Most buy inventory from a beauty supply distributor. Some individual manufacturers may send you samples. That will help you reduce costs.

What to buy, and when? How can you keep costs down? You’ll need to plan a few months out to make sure you have stock as needed, especially seasonal products.

As you research products, check the profit margin on each. The average for the industry is 40%, but some profit margins are higher for beauty supplies.

Obviously, inventory will be one of your biggest costs. Right behind that is setting up your store.

12. Make Your Beauty Supply Store Presentable

This is not an area to cut costs. You want your customers to enjoy shopping in your store, finding it easy and pleasant. Here are some general rules to follow:

• Revolving main focus display – For example, is it prom time? Arrange appropriate cosmetics and hair care at the display. Summer is here? Lotions for skin should be front and center. School shopping? Time for accessories.
• End caps – End caps, which are the displays at the end of aisles, should also revolve as places to direct customers focus.
• Try and Buy Settings – Trying new products is a key part of shopping at beauty stores. Provide small samples that customers can try and keep, using those items to set up a sale.

Creating an In-Store Experience

Beyond a visually appealing store, focus on creating an immersive in-store experience. Offer personalized consultations, product demonstrations, and interactive displays. Train your staff to provide exceptional customer service, making each visit memorable. This approach not only attracts customers but also encourages repeat visits.

13. Consider Investing in Point of Sale Software

Truly, this is not just a consideration when you’re weighing costs. Point of Sale software can do much more than tabulate a sale.

Choose software that can accept various methods of payment and also calculate inventory amounts as items are sold.

14. Market Your Business and Build Up a Customer Base

In addition to quality and pricing, you must excel at customer service. Customer service is the way to build up your customer base.

You can also:

• Send introductory letters to business leaders
• Place ads in various media and social media
• Use a website to announce discounts and sale themes
• Offer special promotions, such as prom specials, makeovers, seniors’ days and discounts for referrals.

Don’t be afraid to take your show on the road. Get a booth at any type of area show or convention. Offer toiletry bags, or theme gift bags.

How to Open a Beauty Supply Business Online: 15 Top Tips

1. create a mission statement.

An online beauty store is an eCommerce store. As such, its mission statement will mirror a mission statement for a physical store.

However, there’s a key difference. You want to take steps to make it easier for shoppers to order products and have them delivered to their homes. In your mission statement for your business, explain why you want to do that.

2. Decide on a Niche and Beauty Supply Products

Selling online means that you have to consider the items you sell in another way – how easy can the items be shipped?

Many beauty items, especially hair products, are liquid. They can break or freeze during shipping. As your choosing the brands to carry, ask the suppliers questions about the best practices for shipping the product. Make choices with an eye to establishing your brand identity and the focus of your business.

Understanding the Beauty Industry Trends

The beauty industry is dynamic, with evolving trends shaping consumer demands. Staying abreast of these trends is crucial for a beauty supply store’s success.

This includes keeping an eye on emerging product types, such as organic and cruelty-free options, and technological innovations like augmented reality for virtual makeup trials.

Adapting your product range to include trending items and capitalizing on popular beauty movements can position your store as a go-to destination for the latest in beauty.

Your customers are people who are seeking convenience, and that’s where to tailor your marking efforts.

Many salons order from large distributors. Although it’s hard to compete with operations of that size, you can level the playing field with superior customer service.

4. Research Your Competitors

What are the brands that your competition sells? Are there certain lines of cosmetics or hair products that are commonly sold? Can you stand out by offering a different type of similar product?

5. Research Online Business Models

Having an online presence for your beauty supply store is vital. Not only does it allow you to reach a wider audience, but it also provides multiple revenue streams that complement your brick-and-mortar establishment.

As you think about setting up your online store, consider which business model aligns with your goals, resources, and vision for your business. Below is a breakdown of some popular online business models that entrepreneurs often consider:

6. Write a Business Plan

Your business plan should include the type of products you will sell and how you’ll ship them. It should also include information about plans for future growth.

7. Decide on a Starting Budget and Consider Business Costs

You can keep costs down as you begin your online beauty store by focusing on one type of product. That’s important as you establish your brand and work to build traffic to your website.

8. Buy the Perfect Domain Name for Your Beauty Supply Business

The perfect name for your website sets the stage. You’ll use it everywhere, not just on the website. It will be a marketing tool. Buying a domain name may be one of your significant start-up costs, but you’ll be paid back tenfold.

It will be on boxes, business cards, Facebook and invoices.

Your chosen name should lend itself to a logo, as an aid to marketing.

9. Decide on a Beauty Supply Store Theme and Logo

The store theme and logo should tie to your business name. Don’t limit the potential growth of your beauty business by focusing on one aspect of the industry.

For example, using a logo depicting nail care tells people that those are the products they can expect to find from your business. Unless you do want to focus on one aspect of the industry, keep it more general.

10. Sort Out the Legal Stuff and Register Your Business

In the beauty supply industry, the majority of people opt to form a limited liability company. That’s because an LLC protects an owner or owners from personal liability.

11. Purchase Business Insurance

You’ll need general business insurance and general liability insurance, as a minimum. Other required insurance depends on how you’re doing business – such as whether you’re owning or leasing, or hiring employees, for example.

12. Research eCommerce Platforms

You’ll be amazed at what an eCommerce platform can do for you. eCommerce platforms are software that helps sellers manage their business. They often include accounting and inventory management.

Some of the leaders in the industry are Zoho Commerce, Shopify and Big Commerce.

13. Create an Amazing eCommerce Website

This is an important step in marketing your business – so important that outsourcing is a great choice. The best sites are those which make it easy to find products, order them and pay for them. The best sites are worthless if they’re not linked to search engines.

A search is a key part of navigation. You should have a menu with a table of contents that makes it easy to find products by searching with keywords.

The home page includes your business location and contact information for customer service. You should include a contact page, and also options for contacting you by phone or email.

This page is about you, your employees and the type of products you sell.

Content and Blog Posts

Descriptions of products and blog posts should be short. Whenever you find an article about a product or technique that you like, provide a link to the article. An article can answer a question, or create buzz about a new product.

Site Authority

This is the strength of a domain. In short, it’s an “authority” that gives your business a preferable position from someone using a search engine.

14. Market Your Site

For your beauty supply store to thrive in the digital landscape, you need to have more than just an online presence; you need effective marketing strategies to gain visibility and attract customers.

Social Media

Harness the power of platforms like Instagram, Facebook, Pinterest, and TikTok. When you come across an interesting article or relevant beauty news, share it on these platforms to engage your audience.

Establishing an ongoing blog where you provide beauty tips, product reviews, and industry insights can boost your brand credibility. Moreover, actively commenting on other industry-related blogs can increase your brand’s visibility and encourage traffic back to your site.

Remember to always include your business name for brand consistency.

Search Engine Optimization (SEO)

While mastering the art of SEO can be a daunting task, it’s a crucial one if you want your store to appear in relevant search results. SEO ensures that your business stands out when potential customers search for beauty products or services like yours.

While you can learn the basics and implement them, employing a professional can ensure you optimize every aspect of your site, from meta tags to content, enhancing your store’s search engine ranking

Content Marketing

Engage your target audience by creating and sharing insightful online material. In the beauty industry, tutorials demonstrating how to use a product are immensely popular and can establish your brand as a knowledgeable leader in the space.

Craft blogs, videos, and infographics that provide value to your audience, and they’ll likely return to your store for more insights and, importantly, products.

Influencer Marketing

Influencers can significantly amplify your brand’s reach. These are individuals with a substantial online following who can sway their audience’s purchasing decisions.

By collaborating with influencers who resonate with your brand’s ethos, you can craft authentic content—whether it’s blogs, social media posts, or videos—that guides their vast number of followers directly to your store.

Digital Marketing Strategies for Beauty Supply Stores

In today’s digital age, effective online marketing is key to reaching a wider audience. Develop a strong social media presence, optimize your website for search engines, and consider email marketing to keep your customers informed and engaged.

Utilize analytics to track the performance of your digital campaigns and adjust your strategies for maximum impact.

15. Build Up Your Customer Base and Start Making Sales

Growing and retaining a customer base is pivotal for the success of your beauty supply store. Here’s how you can continuously attract and engage potential and existing customers:

• Engaging Promotions : Offer timely discounts, bundle deals, or buy-one-get-one offers. Seasonal promotions, such as holiday discounts or summer sales, can attract a flurry of customers.
• Loyalty Programs : Introduce a loyalty or rewards program. Customers can earn points for every purchase, which can be redeemed for products or discounts in the future. This encourages repeat purchases.
• New Product Launches : Regularly introduce new products or limited-edition items to keep your inventory fresh and intriguing for your customers.
• Educational Content : Share articles, blogs, or tutorials highlighting the benefits of your products, how-to-use guides, or the latest beauty trends.
• Customer Reviews and Testimonials : Encourage satisfied customers to leave reviews. Displaying these reviews on your website can act as a trust signal for potential buyers.
• Referral Programs : Offer incentives for existing customers to refer friends and family to your store. It’s a win-win situation; your customers get rewards, and you get new customers.
• Engaging Email Campaigns : Send out newsletters with updates, promotions, and beauty tips. Segment your email list to provide personalized content and offers based on purchasing behavior.
• Interactive Social Media Polls and Quizzes : Engage your audience by hosting polls about their favorite products, quizzes to determine the right products for them, or Q&A sessions about beauty concerns.
• Flash Sales : These are limited-time offers that create a sense of urgency. Flash sales can rapidly drive traffic and conversions, clearing out old inventory or introducing new products.
• Exclusive Members’ Events : Organize special events or sales exclusive to members or loyal customers, fostering a sense of community and exclusivity.

Community Engagement and Building Brand Loyalty

Engage with your local community to build brand loyalty. Participate in community events, collaborate with local businesses, and support charitable causes. This not only helps in building a positive brand image but also fosters a loyal customer base that advocates for your store.

Adapting to Changing Consumer Behaviors

The beauty industry is influenced by changing consumer behaviors and preferences. Stay flexible and adapt your business model as needed. Keep an eye on emerging trends and be ready to pivot your strategies to meet the evolving demands of your customers.

Is owning a beauty supply store profitable?

The amount of profit for a beauty store is tied to its size. A smaller store may make $5,000 while a larger store can net $200,000 and up.

How much does it cost to start an online beauty supply store?

This also varies as to the size of your line – the amount of inventory you’ll hold. A typical start up cost for a small operation is from $2,000-5,000.

Can I open a beauty supply store with no money?

Good question, and it’s been done. If you’ve been involved in the business with a proven track record, you may find it easy to raise capital. You can raise capital by tapping your friends, family and business associates. Or you can raise capital by going to a lender.

You don’t need a wealth of capital to start. A well-written business plan will be a valuable asset for a person. Suppliers may extend credit.

How much does a beauty supply store owner make?

Both a store owner and an online seller should begin to turn a profit in 4 to 6 months. How much depends on overhead – whether you own or lease, and the cost of your insurances, utilities and staff.

At a minimum, online or in-store, a beauty supply store owner should net from $35,000 to $70,000 annually. The amount you make in a physical location can be tied to where you are – in a big city location you can make from $100,000 to $300,000 annually.

You can make as much as a beauty supply store with online sales. Remember, when the actual stores are closed, you are still taking orders online.

Image: Depositphotos

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How to write a business plan for your beauty supply store.

Starting a cosmetics store is a great idea as it provides a valuable service to customers and can be a profitable venture due to the high demand for beauty products.

Additionally, it is relatively easy to set up and manage, making it an attractive business opportunity.

However, prior to that, you must have a business plan.

A business plan is a critical component of starting a new business. It outlines the goals and objectives of the business, as well as the strategies for achieving them. It also provides a roadmap for the future of the business, helping to ensure that it will be a success.

In short, a good business plan will help make sure your beauty boutique is profitable .

What should you include in the business plan for a cosmetics store? What should be the main focus areas? Which key financial data points should be included? What's the best way to create a business plan quickly and effectively?

This article will provide answers to all these questions!

Moreover, bear in mind that it is up to you whether you choose to start your business plan from scratch.

You can download our customizable business plan for a cosmetics store and adapt it to suit your business needs.

Mapping out a business plan for a cosmetics store

Is it worthwhile to invest time in a business plan for your beauty boutique.

Yes, you should invest time in a business plan for your beauty boutique as it will help you to set achievable goals and create a successful strategy.

Developing a robust business plan will enable you to:

• get familiar with the beauty supply store market
• make sure you are aware of new trends and include them in your project
• find what makes a cosmetics store thriving
• understand customers' beauty product preferences and trends to offer a diverse selection of quality beauty supplies
• find a great unique value proposition for your cosmetic retail store
• monitor competitor activities and tactics
• find relevant competitive advantages for your beauty boutique
• find a business model that secures a healthy net income
• establish and execute a strategic action plan to drive sustainable growth
• identify and manage risks specific to a beauty supply store, including product quality, inventory management, and customer preferences

Our team has drafted a business plan for a cosmetics store that is designed to make it easier for you to achieve all the elements listed.

How to organize a business plan for a cosmetics store?

A business plan comprises a diverse set of metrics and relevant data. It must be well structured, to make easy to read and digest.

When we built and designed our business plan for a cosmetics store , we ensured it was organized correctly.

We've split it into 5 parts: Opportunity, Project, Market Research, Strategy and Finances: Opportunity, Project, Market Research, Strategy and Finances.

1. Market Opportunity

The initial section is named "Market Opportunity."

Explore this section to access valuable data and metrics related to the beauty supply store industry, providing insights for entrepreneurs.

The data here is always up to date; we update it biannually.

2. Project Presentation

The second part is dedicated to the "Project" of your beauty boutique. Here, you can describe the range of beauty products offered, including cosmetics, skincare, haircare, and tools, your brand partnerships, customer loyalty programs, in-store and online shopping experiences, and the unique value proposition that caters to beauty enthusiasts and professionals.

Also include a short description about yourself at the end of this section.

Discuss your passion for beauty products, your range of beauty supplies, and how you plan to create a comprehensive and personalized shopping experience for customers at your beauty supply store. Highlight your selection of high-quality brands, your knowledgeable staff, and your dedication to providing exceptional customer service that caters to the diverse needs and preferences of beauty enthusiasts through your beauty supply store.

We prepared language in our business plan. Adapt it to suit your idea precisely.

3. Market Research

The third part is the "Market Research" section.

The purpose of this section is to introduce the market segments for your beauty boutique.

It includes a competition study, outlining other beauty supply stores in the area. Your store's unique selection of beauty products and competitive advantages are also highlighted. A customized SWOT analysis is included.

4. Strategy

The "Strategy" section encompasses a complete growth plan, delineating the necessary steps and initiatives to make your beauty boutique exceptionally profitable.

Additionally, this section provides a marketing plan, a strategy to handle risks, and a fully completed Business Model Canvas.

5. Finances

Ultimately, the "Finances" section presents a comprehensive view of the financials and predictions for your project.

How to make an Executive Summary for a cosmetics store?

The Executive Summary acts as an opening to the business plan of your beauty boutique.

Don't make it longer than 2 pages, and include only the most important information.

This document is meant to make the reader curious to know more about your business plan.

In the Executive Summary of your beauty boutique, provide responses to the following: what products do you sell in your beauty supply store? who is your target market? are there other beauty supply stores nearby? what makes your store unique? what funding do you require?

How to do the market analysis for a cosmetics store?

Conducting a market study for your beauty boutique enables you to grasp external factors like customer demands for cosmetics and beauty products, competition within the beauty industry, and emerging trends in skincare and makeup.

By conducting a thorough market analysis, a cosmetics store can understand customer preferences, offer a diverse selection of beauty products, optimize pricing strategies, and execute targeted marketing campaigns, ultimately leading to a loyal customer base, increased sales, and a prominent position in the local beauty industry.

Here is what you will find in the "Market Research" section of our business plan for a cosmetics store :

• recent data and statistics about beauty supply stores, including popular beauty products, beauty brand market share, and consumer spending habits
• a compilation of potential customer segments for a cosmetics store
• the competitor study
• the potential competitive advantages for a cosmetics store

The key points of the business plan for a cosmetics store

What's the business model of a cosmetics store, business model of a cosmetics store.

A beauty supply store's business model revolves around offering a wide range of beauty products, cosmetics, and personal care items to customers. Revenue is generated through product sales, potentially offering beauty consultations or educational workshops.

The business model focuses on sourcing popular and high-quality beauty brands, providing exceptional customer service and product knowledge, creating an inviting and well-stocked store environment, effective marketing to target beauty enthusiasts, and building strong customer relationships based on trust and beauty expertise.

Success depends on staying updated with beauty trends and innovations, fostering relationships with beauty brands or suppliers, fostering positive customer experiences and recommendations, and continuously offering new and exclusive beauty products that cater to different customer needs and preferences.

Business model vs Business plan

Avoid confusing "business plan" with "business model."

A business model outlines the way a company creates value, generates revenue, and operates.

In a business plan, you leverage the Business Model Canvas as a user-friendly framework to illustrate the structure of your business.

Rest assured, there is a Business Model Canvas (already completed) in our business plan for a cosmetics store .

How do you identify the market segments of a cosmetics store?

Segmenting the market for your beauty boutique involves categorizing your potential customers into different groups based on their specific beauty needs and preferences.

These categories may include factors such as skincare, haircare, makeup, or nail care.

By segmenting your market, you can curate a diverse range of products that cater to each segment's unique requirements. For instance, you might offer a variety of organic skincare products for customers seeking natural alternatives, a wide selection of haircare tools for salon professionals, or specialized makeup brands for professional makeup artists.

Market segmentation allows you to target your marketing efforts and product offerings to meet the specific demands of each customer group, enhancing customer satisfaction and increasing the likelihood of repeat business.

In the business plan for a cosmetics store , you will find a complete market segmentation that allows you to identify your potential customers effectively.

How to conduct a competitor analysis for a cosmetics store?

Without a doubt, you won't be the only beauty supply store business in your market. There are other stores offering a variety of beauty products and cosmetics.

Develop a solid business plan by conducting a comprehensive analysis of your competitors, including evaluating their strengths and weaknesses.

Take stock of their weaknesses (such as limited product range, inconsistent product availability, or poor customer service).

Why is it crucial to notice these aspects? Because these weaknesses can impact customer satisfaction when shopping at beauty supply stores.

By focusing on these areas, you can offer a diverse range of high-quality beauty products, provide knowledgeable staff assistance and beauty advice, and create an inviting and visually appealing store environment, establishing your beauty boutique as a go-to destination for all beauty needs.

It's what we call competitive advantages—work on developing them for a distinct business identity.

Here are some examples of competitive advantages for a cosmetics store: wide selection of high-quality beauty products, exclusive and niche brands, knowledgeable staff with beauty expertise, personalized beauty consultations, attractive pricing and discounts, positive customer reviews and recommendations, convenient online shopping.

How to draft a SWOT analysis for a cosmetic store?

A SWOT analysis is useful for starting a cosmetics store as it can help identify strengths, weaknesses, opportunities, and threats to the success of the business.

As you can guess, there is indeed a completed and editable SWOT matrix in our business plan for a cosmetics store

The strengths for a cosmetics store

When we talk about the "S" in SWOT, we're referring to Strengths, which are the project's beneficial features.

For a cosmetics store, some possible strengths include having a wide selection of products, offering competitive prices, providing excellent customer service, and having a knowledgeable staff.

The weaknesses for a cosmetics store

The letter "W" signifies Weaknesses, which are the weak points of the project that need to be addressed.

For a cosmetics store, potential weaknesses could include limited inventory, high overhead costs, lack of customer service, and limited marketing resources.

The opportunities for a cosmetics store

When we talk about the "O" in SWOT, we're referring to Opportunities, which are the external situations or conditions that can be advantageous for the project.

In the case of a cosmetics store, potential opportunities include offering online ordering, partnering with local salons and spas, providing makeup classes, and hosting beauty-related events.

The threats for a cosmetics store

T represents Threats in SWOT, referring to the external factors or circumstances that can pose risks or challenges to the project's goals.

How to elaborate a marketing strategy for a cosmetic store?

A marketing strategy plays a pivotal role in a business plan as it defines how a business will entice customers and generate sales.

A cosmetic store can attract beauty enthusiasts by developing an effective marketing approach that highlights the store's wide range of cosmetic brands, high-quality products, and knowledgeable staff offering personalized beauty advice.

Customers won't shop at your cosmetic store without effective promotion; showcasing the quality of your beauty products, range of brands, and expert beauty advice is crucial.

Are you implementing effective marketing strategies for your cosmetic store? Consider offering personalized beauty consultations or makeup demonstrations, running targeted advertising campaigns during festive seasons or special events, and utilizing social media platforms to showcase the latest beauty trends and product launches.

No need to worry if you have no clue about marketing and communication.

How to build a 3-year financial plan for a cosmetic store?

A solid business plan must include detailed financial information such as projected income, expenses, cash flow, and balance sheets.

When crafting your business plan, you should estimate the projected revenue for your beauty boutique.

The credibility of your business plan relies on revenue projections that are based on sensible and well-supported assumptions, which helps potential investors feel more confident.

Our financial plan for a cosmetics store is easy to use and includes built-in checks to help you identify and correct any assumptions, ensuring you create reliable projections with confidence.

Of course, you'll need to create a preliminary budget for the launch of your beauty boutique. Don't overlook any expense. By the way, we've listed them all in our financial plan!

The break-even analysis is vital for your financial plan because it tells you if you whether your beauty boutique will be profitable or not.

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Home • Blog • Ecommerce niches • How To Start An Online Beauty Supply Store: Key Steps & Costs

How To Start An Online Beauty Supply Store: Key Steps & Costs

Wondering how to start a beauty supply store? Launching your own online cosmetic business is an exciting adventure to proceed with. The global beauty industry is growing faster than ever and is expected to reach or even exceed $800 billion by 2025 .

In the Covid-19 pandemic era, it’s even more common to buy beauty products online as people prefer to stay at home. The sales of cosmetic products are experiencing a shift from traditional to online purchasing. 

In the article, we’ve put together the perfect formula for starting a beauty supply store in terms of operational processes, resources, marketing, etc. What does it take to open an online beauty supply store? Let’s get started!

Steps to Start an Online Beauty Supply Store 

We’ve come up with essential steps on how to start a beauty supply business. Take your time to go through each of these phases to make your makeup dream a reality and start selling today!

Select the beauty products line & Develop a brand concept

Long before you choose your business model, you should develop your future brand concept and find a product line for your ecommerce store. This step will help you understand how to start a beauty products business. Watch the video below on how to write a brand concept for a beauty store.

When it comes to product research, you can first start with Amazon. Amazon has a large customer base and is known to be a perfect place to search for information. Check Amazon’s “Best Sellers in Beauty & Personal Care” for product ideas. In this listing, you can also vet customer reviews, the anticipated selling price, and a detailed description that you should add to your store. Search for products with selling prices varying from $25 to $100 , as this price category has the highest trade margins. There are also similar listings on AliExpress, eBay, and Alibaba. 

Analyze relevant groups and pages on Facebook and Instagram to get insights on top-selling makeup products. You can follow influencers and brands to keep up to date with the current trends. The second approach is to spy on makeup ads. When you run into the ad on Facebook with the highest amount of engagement that is strong evidence that this particular beauty product is in high demand. Ad engagement is the number of interactions that can be found on the Facebook page transparency section. 

You can also analyze Google Trends to see if there’s a rising interest in your product idea. Subscribe to beauty magazines, such as Allure, Instyle to keep abreast of trendy items. These days, shoppers demand full transparency from a company and are looking for cruelty-free cosmetics with organic ingredients. Bear in mind that men now represent a significant market in the beauty industry.  

Decide on a store business model

The second step in starting a beauty supply store business is choosing a beauty supply store model.

Dropshipping model

In this type of model, businesses sell products online without stocking inventory. The shopper places an order in the checkout, then the seller sends those orders to the supplier, who then sends it to the end customer. In this model, the store does not require warehouse and complex logistics and is a perfect option for small businesses. The revenue is established according to the margin between the prices of purchasing products from the supplier and selling to the client.

White label model

With the white label business model, products are manufactured by one company without labeling and then sold to numerous resellers. For example, a white-label manufacturer would sell shampoos to 7 different retailers. Each retailer can put their brand on the shampoo, customize the package in their own branded containers, and sell the shampoo to the customers. The white-label model is a great option to move fast from idea to an end product.

Manufacturing model

With this model, your products are manufactured exclusively and you have the legal rights to sell products under your brand name. Finding trustworthy manufacturers to cooperate with can be quite challenging. 

Wholesaling and warehousing business model

With this model, you purchase a product, store it in a warehouse, and sell it through your online shop . This is the most challenging model to get into, as you should invest in a warehouse space and inventory management tools. However, you can monitor the quality of the products, their compliance, and the shipping process.

Write a beauty supply store business plan 

The beauty supply store business plan is a crucial step in obtaining short-term and long-term business objectives. A detailed business plan for your beauty supply store can help you identify your tactics, define your objectives, figure out potential obstacles, and evaluate what resources you’ll need. If you don’t have the funding for your business venture, investors will require a cosmetic store business plan to figure out if your ecommerce business can make a profit.

These components should be added to your ecommerce business plan :

• Executive summary
• Company description
• Products and services
• Market analysis 
• Marketing plan 
• Business operations 
• Financial plan

Register your business

Now, when you’ve created your beauty supply store business plan, it’s time to legally register your online beauty supply store. It is a vital step to make sure you have the proper business licenses and seller’s permits to get started.

Get your Employer Identification Number (EIN) from the IRS. EIN is a unique nine-digit security number that determines your business operation and allows you to open a business bank account and file your paperwork.

Depending on what country or city you are in, you will probably need a retail merchant certificate to be able to purchase products, tax-free. Check your state and local websites for further information or talk with a local attorney about the law regulations.

Moreover, if you are manufacturing your own product line, get insured. Beauty products can cause skin reactions, allergies, and more. Certainly, you don’t want to be involved in legal actions without coverage for potential liability.

Choose an ecommerce platform and create an online beauty supply store 

Selling beauty products online is not as difficult as it used to be. There is a great variety of ecommerce platforms and tools which let you build an online beauty supply store at a lower cost. When creating an ecommerce website you need to consider many factors such as site features, performance, scalability, security, ease of use, SEO (search engine optimization), payment solutions, and more. 

How to choose the right ecommerce platform? There are many factors at play, including your business maturity, budget, and priorities. Check out a more detailed guide and decide on the right solution for your beauty business.

As an ecommerce development company , we recommend you use the Magento platform to create an online beauty shop. Magento is a leading ecommerce platform that allows you to handle huge website traffic volumes. The solution is used by many famous beauty brands, like Sigma Beauty, Regis Corporation, Pierre Fabre, and more. If your beauty supply store business is searching for a highly scalable and flexible solution with a large amount of out-of-the-box functionality, this is the best option for you.

Market your online beauty supply store 

Lots of ecommerce businesses fail, as they don’t market their ecommerce stores effectively. A proper marketing strategy is vital for any online business. Here’re some powerful marketing tools:

Social Media Marketing (SMM)

In terms of social media marketing for a beauty business, Facebook and Instagram platforms are the best ways to advertise your products. You can register an Instagram and a Facebook account for your cosmetic store and start posting content (texts, photos, videos, stories) to attract new customers. You can also run paid ad campaigns focusing on the demographics and location of your audience. 

Read more: Magento Developer Hourly Rate: How Much Does It Cost to Hire a Magento Developer?

Search Engine Optimization (SEO)

Include highly searched keywords to your beauty store to gain higher rankings on major search engines like Google, Baidu, or Yahoo. It’s also a good idea to structure your website so that all the content can be easily indexed by Google’s web crawlers. 

Content marketing

Launch a content marketing strategy to give your potential customers valuable and relevant content. For instance, if you are selling skincare products, you can start posting beauty tips about daily skincare routines. If you are selling foundation or concealer, you can write blog posts about contouring or how to find the best colors for your skin tone.

Beauty influencer marketing

Influencer marketing is an effective marketing strategy with a higher ROI (return on investment) for an online beauty business. Due to the nature of the product, customers are following the recommendations of their favorite online creators before buying. Working with beauty influencers (bloggers, vloggers, Instagrammers) can boost your brand awareness.

How much does it cost to start a beauty supply store

The price of beauty supply store development includes many factors such as the difficulty of the project, setup, beauty supply store design, developer rates, hosting, third-party integrations, features, and maintenance.

Start making sales with your online beauty store

Ready to launch your online beauty supply store? If done right, selling makeup online can be a profitable business idea to start right now. 

We’ve worked with many beauty brands, helping them create and maintain their Magento-powered stores and we understand that each beauty business has its specific needs. If you want to know more about how to start an online beauty supply store, fill in the form below, and our managers will contact you soon.

Do you sell makeup online? Share your experience in the comment section below.

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Beauty Supply Store Business Plan Template

Written by Dave Lavinsky

Business Plan Outline

• Beauty Supply Store Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan

Start Your Beauty Supply Store Plan Here

Beauty Supply Store Executive Summary

Business overview.

Tanya’s Beauty Supply Store is a newly established, independently owned beauty supply store located in Las Vegas, Nevada. Tanya’s will be the go-to supply store for anything and everything beauty supply related. The beauty supply store will be located in a popular high-trafficked area where thousands of Las Vegas residents with disposable income frequent. It is known as Fashion Square where there are trendy boutiques, salons, and businesses all within walking distance. Tanya’s customer base will consist of males and females from all walks of life that shop for hair products, makeup, skin products, and nail products. The salons in the area will also purchase their salon inventory from Tonya’s Beauty Supply Store.

Tanya’s Beauty Supply Store will feature all beauty supply products for hair, nails, skin, makeup, and accessories. Anything that is found at a full-service beauty salon can be found at Tanya’s Beauty Supply Store.

Product Offering

The following are the products to be offered by Tanya’s Beauty Supply Store:

• Hair tools and brushes
• Nail products
• Makeup and makeup accessories
• Skin care products

Customer Focus

The customer focus for Tanya’s Beauty Supply Store will target all men and women in Las Vegas ages 16 – 69 who regularly purchase beauty products for their hair, skin, or nails. This target market will have disposable income and will be able to afford to frequently purchase beauty supply products. They will also target local salons to be able to provide the products they use and sell in their salon. Tanya’s Beauty Supply Store aims to be the go-to destination for anything beauty related in Las Vegas.

Management Team

Tanya will manage the day-to-day aspects of the beauty supply store, order product inventory, design the displays, hire and train the staff, and post on the business’ social media accounts. Tanya will also manage the partnerships and contracts she will have with the local salons. She will hire an assistant store manager to assist with administrative functions, product inventory, and manage the store when Tanya is unable to be there. To start with, Tanya will hire a staff of 6 – 8 part-time and full-time employees to assist with stocking of the merchandise and offer exceptional customer service. As the business grows and it is financially able to do so, Tanya’s Beauty Supply Store will hire more supervisors and employees in order to meet growing customer demand.

Success Factors

Tanya’s Beauty Supply Store is primed for success by offering the following competitive advantages:

• Wide selection of every type of beauty supply – if you need anything beauty related, Tanya’s Beauty Supply is sure to have it!
• Cost effective pricing that beats all local competitors. Tanya’s will carry the lowest prices in town without sacrificing quality.
• Tanya’s Beauty Supply is able to sell to individuals as well as supply full salons. The large inventory list is sure to be able to service any type of salon – large or small.
• Competitive pricing model for salons who choose to purchase their salon inventory from Tanya’s. There will be larger discounts for the larger orders. The more a customer orders, the more discounts they are able to receive.

Financial Highlights

Tanya Mendez is seeking $500,000 in debt financing to open a beauty supply store in Las Vegas, Nevada. The funding will be dedicated for product inventory, leasehold improvements, working capital, advertising agency and website developer fees, and three months of payroll. The breakout of the funding is below:

• Beauty supply store design/build: $100,000
• Opening inventory: $300,000
• Working capital: $25,000
• Three months of payroll: $45,000
• Advertising agency and website developer: $30,000

The following graph below outlines the pro forma financial projections for Tanya’s Beauty Supply Store.

Money blog: Oasis resale U-turn as official reseller lowers fee amid criticism

The Money blog is your place for consumer and personal finance news and tips. Today's posts include Twickets lowering fees for Oasis tickets, the extension of the Household Support Fund and O2 Priority axing free Greggs. Listen to a Daily podcast on the Oasis ticket troubles as you scroll.

Monday 2 September 2024 20:11, UK

• Oasis resale U-turn as Twickets lowers fee after criticism
• Millions to get cost of living payments this winter as scheme extended
• O2 Priority customers fume as Greggs perk scaled back
• Listen to the Daily above and tap here to follow wherever you get your podcasts

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Twickets has announced it is lowering its charges after some Oasis fans had to pay more than £100 in extra fees to buy official resale tickets.

The site is where the band themselves is directing people to buy second-hand tickets for face value - having warned people against unofficial third party sellers like StubHub and Viagogo.

One person branded the extra fees "ridiculous" (see more in 10.10 post), after many people had already been left disappointed at the weekend when Ticketmaster's dynamic pricing pushed tickets up by three times the original advertised fee.

Twickets said earlier that it typically charged a fee of 10-15% of the face value of the tickets.

But it has since said it will lower the charge due to "exceptional demand" from Oasis fans - taking ownership of an issue in a way fans will hope others follow. 

Richard Davies, Twickets founder, told the Money blog: "Due to the exceptional demand for the Oasis tour in 2025, Twickets have taken the decision to lower our booking fee to 10% and a 1% transactional fee (to cover bank charges) for all buyers of their tickets on our platform. In addition we have introduced a fee cap of £25 per ticket for these shows. Sellers of tickets already sell free of any Twickets charge.

"This ensures that Twickets remains hugely competitive against the secondary market, including sites such as Viagogo, Gigsberg and StubHub.

"Not only do these platforms inflate ticket prices way beyond their original face value but they also charge excessive booking fees, usually in the region of 30-40%. Twickets by comparison charges an average fee of around 12.5%"

The fee cap, which the Money blog understands is being implemented today, will apply to anyone who has already bought resale tickets through the site.

Mr Davies said Twickets was a "fan first" resale site and a "safe and affordable place" for people to trade unwanted tickets.

"The face value of a ticket is the total amount it was first purchased for, including any booking fee. Twickets does not set the face value price, that is determined by the event and the original ticketing company. The price listed on our platform is set by the seller, however no one is permitted to sell above the face-value on Twickets, and every ticket is checked before listing that it complies with this policy," he said.

Meanwhile, hundreds of people have complained to the regulator about how Oasis tickets were advertised ahead of going on sale. 

The Advertising Standards Authority said it had received 450 complaints about Ticketmaster adverts for the gigs.

Some  expressed their anger on social media , as tickets worth £148 were being sold for £355 on the site within hours of release, due to the "dynamic pricing" systems.

A spokesperson from ASA said the complainants argue that the adverts made "misleading claims about availability and pricing".

They added: "We're carefully assessing these complaints and, as such, can't comment any further at this time.

"To emphasise, we are not currently investigating these ads."

Ticketmaster said it does not set prices and its website says this is down to the "event organiser" who "has priced these tickets according to their market value".

Despite traditionally being an affordable staple of British cuisine, the average price for a portion of fish and chips has risen by more than 50% in the past five years to nearly £10, according to the Office for National Statistics.

Sonny and Shane "the codfather" Lee told Sky News of the challenges that owning J-Henry's Fish and Chip Shop brings and why prices have skyrocketed. 

"Potatoes, fish, utilities, cooking oil - so many things [are going up]," he said. 

Shane also said that he is used to one thing at a time increasing in price, but the outlook today sees multiple costs going up all at once.  

"Potatoes [were] priced right up to about £25 a bag - the previous year it was about £10 a bag," Sonny said, noting a bad harvest last year. 

He said the business had tried hake as a cheaper fish option, but that consumers continued to prefer the more traditional, but expensive, cod and haddock. 

"It's hard and we can we can absorb the cost to a certain extent, but some of it has to be passed on," Shane added. 

After a long Saturday for millions of Oasis fans in online queues, the culture secretary says surge pricing - which pushed the price of some tickets up by three times their original advertised value to nearly £400 - will be part of the government's review of the ticket market. 

On today's episode of the Daily podcast, host Niall Paterson speaks to secondary ticketing site Viagogo. While it wasn’t part of dynamic pricing, it has offered resale tickets for thousands of pounds since Saturday. 

Matt Drew from the company accepts the industry needs a full review, while Adam Webb, from the campaign group FanFair Alliance, explains the changes it would like to see.

We've covered the fallout of the Oasis sale extensively in the Money blog today - see the culture secretary's comments on the "utterly depressing" inflated pricing in our post at 6.37am, and Twickets, the official Oasis resale site, slammed by angry fans for its "ridiculous" added fees at 10.10am.

The growing backlash culminated in action from Twickets - the company said it would lower its charges after some fans had to pay more than £100 in extra fees for resale tickets (see post at 15.47).

Tap here to follow the Daily podcast - 20 minutes on the biggest stories every day

Last week we reported that employers will have to offer flexible working hours - including a four-day week - to all workers under new government plans.

To receive their full pay, employees would still have to work their full hours but compressed into a shorter working week - something some workplaces already do.

Currently, employees can request flexible hours as soon as they start at a company but employers are not legally obliged to agree.

The Labour government now wants to make it so employers have to offer flexible hours from day one, except where it is "not reasonably feasible".

You can read more of the details in this report by our politics team:

But what does the public think about this? We asked our followers on LinkedIn to give their thoughts in an unofficial poll.

It revealed that the overwhelming majority of people support the idea to compress the normal week's hours into fewer days - some 83% of followers said they'd choose this option over a standard five-day week.

But despite the poll showing a clear preference for a compressed week, our followers appeared divided in the comments.

"There's going to be a huge brain-drain as people move away from companies who refuse to adapt with the times and implement a 4 working week. This will be a HUGE carrot for many orgs," said Paul Burrows, principal software solutions manager at Reality Capture.

Louise McCudden, head of external affairs at MSI Reproductive Choices, said she wasn't surprised at the amount of people choosing longer hours over fewer days as "a lot of people" are working extra hours on a regular basis anyway.

But illustrator and administrative professional Leslie McGregor noted the plan wouldn't be possible in "quite a few industries and quite a few roles, especially jobs that are customer centric and require 'round the clock service' and are heavily reliant upon people in trades, maintenance, supply and transport". 

"Very wishful thinking," she said.

Paul Williamson had a similar view. He said: "I'd love to know how any customer first service business is going to manage this."

We reported earlier that anyone with O2 Priority will have their free weekly Greggs treats replaced by £1 monthly Greggs treats - see 6.21am post.

But did you know there are loads of other ways to get food from the nation's most popular takeaway for free or at a discount?

Downloading the Greggs app is a good place to start - as the bakery lists freebies, discounts and special offers there regularly. 

New users also get rewards just for signing up, so it's worth checking out. 

And there's a digital loyalty card which you can add virtual "stamps" to with each purchase to unlock discounts or other freebies.  

Vodafone rewards

Seriously begrudged Virgin Media O2 customers may want to consider switching providers. 

The Vodafone Rewards app, VeryMe, sometimes gives away free Greggs coffees, sausage rolls, sweet treats and more to customers.

Monzo bank account holders can grab a sausage roll (regular or vegan), regular sized hot drink, doughnut or muffin every week. 

Birthday cake

Again, you'll need the Greggs award app for this one - which will allow you to claim one free cupcake, cream cake or doughnut for your birthday each year.

Octopus customers

Octopus Energy customers with smart meters can claim one free drink each week, in-store from Greggs (or Caffè Nero).

The Greggs freebie must be a regular size hot drink.

Make new friends

If you're outgoing (and hungry), it may be worth befriending a Greggs staff member.

The staff discount at Greggs is 50% on own-produced goods and 25% off branded products. 

If you aren't already aware, Iceland offers four Greggs sausage rolls in a multi-pack for £3. 

That means, if you're happy to bake it yourself, you'll only be paying 74p per sausage roll. 

Millions of Britons could receive extra cash to help with the cost of living this winter after the government extended the Household Support Fund.

A £421m pot will be given to local councils in England to distribute, while £79m will go to the devolved administrations.

The fund will now be available until April 2025 having been due to run out this autumn.

Councils decide how to dish out their share of the fund but it's often via cash grants or vouchers.

Many councils also use the cash to work with local charities and community groups to provide residents with key appliances, school uniforms, cookery classes and items to improve energy efficiency in the home.

Chancellor Rachel Reeves said: "The £22bn blackhole inherited from the previous governments means we have to take tough decisions to fix the foundations of our economy.

"But extending the Household Support Fund is the right thing to do - provide targeted support for those who need it most as we head into the winter months."

The government has been criticised for withdrawing universal winter fuel payments for pensioners of up to £300 this winter - with people now needing to be in receipt of certain means-tested benefits to qualify.

People should contact their local council for details on how to apply for the Household Support Fund - they can find their council  here .

Lloyds Bank app appears to have gone down for many, with users unable to see their transactions. 

Down Detector, which monitors site outages, has seen more than 600 reports this morning.

It appears to be affecting online banking as well as the app.

There have been some suggestions the apparent issue could be due to an update.

Another disgruntled user said: "Absolutely disgusting!! I have an important payment to make and my banking is down. There was no warning given prior to this? Is it a regular maintenance? Impossible to get hold of someone to find out."

A Lloyds Bank spokesperson told Sky News: "We know some of our customers are having issues viewing their recent transactions and our app may be running slower than usual.

"We're sorry about this and we're working to have everything back to normal soon."

We had anger of unofficial resale prices, then Ticketmaster's dynamic pricing - and now fees on the official resale website are causing consternation among Oasis fans.

The band has encouraged anyone wanting resale tickets to buy them at face value from Ticketmaster or Twickets - after some appeared for £6,000 or more on other sites.

"Tickets appearing on other secondary ticketing sites are either counterfeit or will be cancelled by the promoters," Oasis said.

With that in mind, fans flocked to buy resale tickets from the sites mentioned above - only to find further fees are being added on. 

Mainly Oasis, a fan page, shared one image showing a Twickets fee for two tickets as high as £138.74. 

"Selling the in demand tickets completely goes against the whole point of their company too… never mind adding a ridiculous fee on top of that," the page shared. 

Fan Brad Mains shared a photo showing two tickets priced at £337.50 each (face value of around £150, but increased due to dynamic pricing on Saturday) - supplemented by a £101.24 Twickets fee. 

That left him with a grand total of £776.24 to pay for two tickets.

"Actually ridiculous this," he  said on X .

"Ticketmaster inflated price then sold for 'face value' on Twickets with a £100 fee. 2 x £150 face value tickets for £776, [this] should be illegal," he added. 

Twickets typically charges between 10-15% of the ticket value as its own fee. 

We have approached the company for comment.

Separately, the government is now looking at the practice of dynamic pricing - and we've had a response to that from the Competition and Markets Authority this morning.

It said: "We want fans to get a fair deal when they go to buy tickets on the secondary market and have already taken action against major resale websites to ensure consumer law is being followed properly. 

"But we think more protections are needed for consumers here, so it is positive that the government wants to address this. We now look forward to working with them to get the best outcomes for fans and fair-playing businesses."

Consumer protection law does not ban dynamic pricing and it is a widely used practice. However, the law also states that businesses should not mislead consumers about the price they must pay for a product, either by providing false or deceptive information or by leaving out important information or providing it too late.

By James Sillars , business reporter

It's a false start to the end of the summer holidays in the City.

While London is mostly back at work, trading is fairly subdued due to the US Labor (that's labour, as in work) Day holiday.

US markets will not open again until Tuesday.

There's little direction across Europe with the FTSE 100 trading nine points down at 8,365.

Leading the gainers was Rightmove - up 24%. The property search website is the subject of a possible cash and shares takeover offer by Australian rival REA.

The company is a division of Rupert Murdoch's News Corp.

One other point to note is the continuing fluctuation in oil prices.

Brent crude is 0.7% down at the start of the week at $76.

Dragging the cost lower is further evidence of weaker demand in China.

Australia's REA Group is considering a takeover of Rightmove, in a deal which could be worth about £4.36bn.

REA Group said in a statement this morning there are "clear similarities" between the companies, which have "highly aligned cultural values".

Rightmove is the UK's largest online property portal, while REA is Australia's largest property website. 

It employs more than 2,800 people and is majority-owned by Rupert Murdoch's News Corp,.

REA Group said: "REA sees a transformational opportunity to apply its globally leading capabilities and expertise to enhance customer and consumer value across the combined portfolio, and to create a global and diversified digital property company, with number one positions in Australia and the UK.

"There can be no certainty that an offer will be made, nor as to the terms on which any offer may be made."

Rightmove has been approached for comment.

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