experimental design and steps

• Privacy Policy

Home » Experimental Design – Types, Methods, Guide

Experimental Design – Types, Methods, Guide

Table of Contents

Experimental Design

Experimental design is a process of planning and conducting scientific experiments to investigate a hypothesis or research question. It involves carefully designing an experiment that can test the hypothesis, and controlling for other variables that may influence the results.

Experimental design typically includes identifying the variables that will be manipulated or measured, defining the sample or population to be studied, selecting an appropriate method of sampling, choosing a method for data collection and analysis, and determining the appropriate statistical tests to use.

Types of Experimental Design

Here are the different types of experimental design:

Completely Randomized Design

In this design, participants are randomly assigned to one of two or more groups, and each group is exposed to a different treatment or condition.

Randomized Block Design

This design involves dividing participants into blocks based on a specific characteristic, such as age or gender, and then randomly assigning participants within each block to one of two or more treatment groups.

Factorial Design

In a factorial design, participants are randomly assigned to one of several groups, each of which receives a different combination of two or more independent variables.

Repeated Measures Design

In this design, each participant is exposed to all of the different treatments or conditions, either in a random order or in a predetermined order.

Crossover Design

This design involves randomly assigning participants to one of two or more treatment groups, with each group receiving one treatment during the first phase of the study and then switching to a different treatment during the second phase.

Split-plot Design

In this design, the researcher manipulates one or more variables at different levels and uses a randomized block design to control for other variables.

Nested Design

This design involves grouping participants within larger units, such as schools or households, and then randomly assigning these units to different treatment groups.

Laboratory Experiment

Laboratory experiments are conducted under controlled conditions, which allows for greater precision and accuracy. However, because laboratory conditions are not always representative of real-world conditions, the results of these experiments may not be generalizable to the population at large.

Field Experiment

Field experiments are conducted in naturalistic settings and allow for more realistic observations. However, because field experiments are not as controlled as laboratory experiments, they may be subject to more sources of error.

Experimental Design Methods

Experimental design methods refer to the techniques and procedures used to design and conduct experiments in scientific research. Here are some common experimental design methods:

Randomization

This involves randomly assigning participants to different groups or treatments to ensure that any observed differences between groups are due to the treatment and not to other factors.

Control Group

The use of a control group is an important experimental design method that involves having a group of participants that do not receive the treatment or intervention being studied. The control group is used as a baseline to compare the effects of the treatment group.

Blinding involves keeping participants, researchers, or both unaware of which treatment group participants are in, in order to reduce the risk of bias in the results.

Counterbalancing

This involves systematically varying the order in which participants receive treatments or interventions in order to control for order effects.

Replication

Replication involves conducting the same experiment with different samples or under different conditions to increase the reliability and validity of the results.

This experimental design method involves manipulating multiple independent variables simultaneously to investigate their combined effects on the dependent variable.

This involves dividing participants into subgroups or blocks based on specific characteristics, such as age or gender, in order to reduce the risk of confounding variables.

Data Collection Method

Experimental design data collection methods are techniques and procedures used to collect data in experimental research. Here are some common experimental design data collection methods:

Direct Observation

This method involves observing and recording the behavior or phenomenon of interest in real time. It may involve the use of structured or unstructured observation, and may be conducted in a laboratory or naturalistic setting.

Self-report Measures

Self-report measures involve asking participants to report their thoughts, feelings, or behaviors using questionnaires, surveys, or interviews. These measures may be administered in person or online.

Behavioral Measures

Behavioral measures involve measuring participants’ behavior directly, such as through reaction time tasks or performance tests. These measures may be administered using specialized equipment or software.

Physiological Measures

Physiological measures involve measuring participants’ physiological responses, such as heart rate, blood pressure, or brain activity, using specialized equipment. These measures may be invasive or non-invasive, and may be administered in a laboratory or clinical setting.

Archival Data

Archival data involves using existing records or data, such as medical records, administrative records, or historical documents, as a source of information. These data may be collected from public or private sources.

Computerized Measures

Computerized measures involve using software or computer programs to collect data on participants’ behavior or responses. These measures may include reaction time tasks, cognitive tests, or other types of computer-based assessments.

Video Recording

Video recording involves recording participants’ behavior or interactions using cameras or other recording equipment. This method can be used to capture detailed information about participants’ behavior or to analyze social interactions.

Data Analysis Method

Experimental design data analysis methods refer to the statistical techniques and procedures used to analyze data collected in experimental research. Here are some common experimental design data analysis methods:

Descriptive Statistics

Descriptive statistics are used to summarize and describe the data collected in the study. This includes measures such as mean, median, mode, range, and standard deviation.

Inferential Statistics

Inferential statistics are used to make inferences or generalizations about a larger population based on the data collected in the study. This includes hypothesis testing and estimation.

Analysis of Variance (ANOVA)

ANOVA is a statistical technique used to compare means across two or more groups in order to determine whether there are significant differences between the groups. There are several types of ANOVA, including one-way ANOVA, two-way ANOVA, and repeated measures ANOVA.

Regression Analysis

Regression analysis is used to model the relationship between two or more variables in order to determine the strength and direction of the relationship. There are several types of regression analysis, including linear regression, logistic regression, and multiple regression.

Factor Analysis

Factor analysis is used to identify underlying factors or dimensions in a set of variables. This can be used to reduce the complexity of the data and identify patterns in the data.

Structural Equation Modeling (SEM)

SEM is a statistical technique used to model complex relationships between variables. It can be used to test complex theories and models of causality.

Cluster Analysis

Cluster analysis is used to group similar cases or observations together based on similarities or differences in their characteristics.

Time Series Analysis

Time series analysis is used to analyze data collected over time in order to identify trends, patterns, or changes in the data.

Multilevel Modeling

Multilevel modeling is used to analyze data that is nested within multiple levels, such as students nested within schools or employees nested within companies.

Applications of Experimental Design 

Experimental design is a versatile research methodology that can be applied in many fields. Here are some applications of experimental design:

• Medical Research: Experimental design is commonly used to test new treatments or medications for various medical conditions. This includes clinical trials to evaluate the safety and effectiveness of new drugs or medical devices.
• Agriculture : Experimental design is used to test new crop varieties, fertilizers, and other agricultural practices. This includes randomized field trials to evaluate the effects of different treatments on crop yield, quality, and pest resistance.
• Environmental science: Experimental design is used to study the effects of environmental factors, such as pollution or climate change, on ecosystems and wildlife. This includes controlled experiments to study the effects of pollutants on plant growth or animal behavior.
• Psychology : Experimental design is used to study human behavior and cognitive processes. This includes experiments to test the effects of different interventions, such as therapy or medication, on mental health outcomes.
• Engineering : Experimental design is used to test new materials, designs, and manufacturing processes in engineering applications. This includes laboratory experiments to test the strength and durability of new materials, or field experiments to test the performance of new technologies.
• Education : Experimental design is used to evaluate the effectiveness of teaching methods, educational interventions, and programs. This includes randomized controlled trials to compare different teaching methods or evaluate the impact of educational programs on student outcomes.
• Marketing : Experimental design is used to test the effectiveness of marketing campaigns, pricing strategies, and product designs. This includes experiments to test the impact of different marketing messages or pricing schemes on consumer behavior.

Examples of Experimental Design 

Here are some examples of experimental design in different fields:

• Example in Medical research : A study that investigates the effectiveness of a new drug treatment for a particular condition. Patients are randomly assigned to either a treatment group or a control group, with the treatment group receiving the new drug and the control group receiving a placebo. The outcomes, such as improvement in symptoms or side effects, are measured and compared between the two groups.
• Example in Education research: A study that examines the impact of a new teaching method on student learning outcomes. Students are randomly assigned to either a group that receives the new teaching method or a group that receives the traditional teaching method. Student achievement is measured before and after the intervention, and the results are compared between the two groups.
• Example in Environmental science: A study that tests the effectiveness of a new method for reducing pollution in a river. Two sections of the river are selected, with one section treated with the new method and the other section left untreated. The water quality is measured before and after the intervention, and the results are compared between the two sections.
• Example in Marketing research: A study that investigates the impact of a new advertising campaign on consumer behavior. Participants are randomly assigned to either a group that is exposed to the new campaign or a group that is not. Their behavior, such as purchasing or product awareness, is measured and compared between the two groups.
• Example in Social psychology: A study that examines the effect of a new social intervention on reducing prejudice towards a marginalized group. Participants are randomly assigned to either a group that receives the intervention or a control group that does not. Their attitudes and behavior towards the marginalized group are measured before and after the intervention, and the results are compared between the two groups.

When to use Experimental Research Design 

Experimental research design should be used when a researcher wants to establish a cause-and-effect relationship between variables. It is particularly useful when studying the impact of an intervention or treatment on a particular outcome.

Here are some situations where experimental research design may be appropriate:

• When studying the effects of a new drug or medical treatment: Experimental research design is commonly used in medical research to test the effectiveness and safety of new drugs or medical treatments. By randomly assigning patients to treatment and control groups, researchers can determine whether the treatment is effective in improving health outcomes.
• When evaluating the effectiveness of an educational intervention: An experimental research design can be used to evaluate the impact of a new teaching method or educational program on student learning outcomes. By randomly assigning students to treatment and control groups, researchers can determine whether the intervention is effective in improving academic performance.
• When testing the effectiveness of a marketing campaign: An experimental research design can be used to test the effectiveness of different marketing messages or strategies. By randomly assigning participants to treatment and control groups, researchers can determine whether the marketing campaign is effective in changing consumer behavior.
• When studying the effects of an environmental intervention: Experimental research design can be used to study the impact of environmental interventions, such as pollution reduction programs or conservation efforts. By randomly assigning locations or areas to treatment and control groups, researchers can determine whether the intervention is effective in improving environmental outcomes.
• When testing the effects of a new technology: An experimental research design can be used to test the effectiveness and safety of new technologies or engineering designs. By randomly assigning participants or locations to treatment and control groups, researchers can determine whether the new technology is effective in achieving its intended purpose.

How to Conduct Experimental Research

Here are the steps to conduct Experimental Research:

• Identify a Research Question : Start by identifying a research question that you want to answer through the experiment. The question should be clear, specific, and testable.
• Develop a Hypothesis: Based on your research question, develop a hypothesis that predicts the relationship between the independent and dependent variables. The hypothesis should be clear and testable.
• Design the Experiment : Determine the type of experimental design you will use, such as a between-subjects design or a within-subjects design. Also, decide on the experimental conditions, such as the number of independent variables, the levels of the independent variable, and the dependent variable to be measured.
• Select Participants: Select the participants who will take part in the experiment. They should be representative of the population you are interested in studying.
• Randomly Assign Participants to Groups: If you are using a between-subjects design, randomly assign participants to groups to control for individual differences.
• Conduct the Experiment : Conduct the experiment by manipulating the independent variable(s) and measuring the dependent variable(s) across the different conditions.
• Analyze the Data: Analyze the data using appropriate statistical methods to determine if there is a significant effect of the independent variable(s) on the dependent variable(s).
• Draw Conclusions: Based on the data analysis, draw conclusions about the relationship between the independent and dependent variables. If the results support the hypothesis, then it is accepted. If the results do not support the hypothesis, then it is rejected.
• Communicate the Results: Finally, communicate the results of the experiment through a research report or presentation. Include the purpose of the study, the methods used, the results obtained, and the conclusions drawn.

Purpose of Experimental Design 

The purpose of experimental design is to control and manipulate one or more independent variables to determine their effect on a dependent variable. Experimental design allows researchers to systematically investigate causal relationships between variables, and to establish cause-and-effect relationships between the independent and dependent variables. Through experimental design, researchers can test hypotheses and make inferences about the population from which the sample was drawn.

Experimental design provides a structured approach to designing and conducting experiments, ensuring that the results are reliable and valid. By carefully controlling for extraneous variables that may affect the outcome of the study, experimental design allows researchers to isolate the effect of the independent variable(s) on the dependent variable(s), and to minimize the influence of other factors that may confound the results.

Experimental design also allows researchers to generalize their findings to the larger population from which the sample was drawn. By randomly selecting participants and using statistical techniques to analyze the data, researchers can make inferences about the larger population with a high degree of confidence.

Overall, the purpose of experimental design is to provide a rigorous, systematic, and scientific method for testing hypotheses and establishing cause-and-effect relationships between variables. Experimental design is a powerful tool for advancing scientific knowledge and informing evidence-based practice in various fields, including psychology, biology, medicine, engineering, and social sciences.

Advantages of Experimental Design 

Experimental design offers several advantages in research. Here are some of the main advantages:

• Control over extraneous variables: Experimental design allows researchers to control for extraneous variables that may affect the outcome of the study. By manipulating the independent variable and holding all other variables constant, researchers can isolate the effect of the independent variable on the dependent variable.
• Establishing causality: Experimental design allows researchers to establish causality by manipulating the independent variable and observing its effect on the dependent variable. This allows researchers to determine whether changes in the independent variable cause changes in the dependent variable.
• Replication : Experimental design allows researchers to replicate their experiments to ensure that the findings are consistent and reliable. Replication is important for establishing the validity and generalizability of the findings.
• Random assignment: Experimental design often involves randomly assigning participants to conditions. This helps to ensure that individual differences between participants are evenly distributed across conditions, which increases the internal validity of the study.
• Precision : Experimental design allows researchers to measure variables with precision, which can increase the accuracy and reliability of the data.
• Generalizability : If the study is well-designed, experimental design can increase the generalizability of the findings. By controlling for extraneous variables and using random assignment, researchers can increase the likelihood that the findings will apply to other populations and contexts.

Limitations of Experimental Design

Experimental design has some limitations that researchers should be aware of. Here are some of the main limitations:

• Artificiality : Experimental design often involves creating artificial situations that may not reflect real-world situations. This can limit the external validity of the findings, or the extent to which the findings can be generalized to real-world settings.
• Ethical concerns: Some experimental designs may raise ethical concerns, particularly if they involve manipulating variables that could cause harm to participants or if they involve deception.
• Participant bias : Participants in experimental studies may modify their behavior in response to the experiment, which can lead to participant bias.
• Limited generalizability: The conditions of the experiment may not reflect the complexities of real-world situations. As a result, the findings may not be applicable to all populations and contexts.
• Cost and time : Experimental design can be expensive and time-consuming, particularly if the experiment requires specialized equipment or if the sample size is large.
• Researcher bias : Researchers may unintentionally bias the results of the experiment if they have expectations or preferences for certain outcomes.
• Lack of feasibility : Experimental design may not be feasible in some cases, particularly if the research question involves variables that cannot be manipulated or controlled.

About the author

Muhammad Hassan

Researcher, Academic Writer, Web developer

You may also like

Qualitative Research Methods

Phenomenology – Methods, Examples and Guide

Exploratory Research – Types, Methods and...

Transformative Design – Methods, Types, Guide

Textual Analysis – Types, Examples and Guide

Explanatory Research – Types, Methods, Guide

Have a language expert improve your writing

Run a free plagiarism check in 10 minutes, automatically generate references for free.

• Knowledge Base
• Methodology
• A Quick Guide to Experimental Design | 5 Steps & Examples

A Quick Guide to Experimental Design | 5 Steps & Examples

Published on 11 April 2022 by Rebecca Bevans . Revised on 5 December 2022.

Experiments are used to study causal relationships . You manipulate one or more independent variables and measure their effect on one or more dependent variables.

Experimental design means creating a set of procedures to systematically test a hypothesis . A good experimental design requires a strong understanding of the system you are studying. 

There are five key steps in designing an experiment:

• Consider your variables and how they are related
• Write a specific, testable hypothesis
• Design experimental treatments to manipulate your independent variable
• Assign subjects to groups, either between-subjects or within-subjects
• Plan how you will measure your dependent variable

For valid conclusions, you also need to select a representative sample and control any  extraneous variables that might influence your results. If if random assignment of participants to control and treatment groups is impossible, unethical, or highly difficult, consider an observational study instead.

Table of contents

Step 1: define your variables, step 2: write your hypothesis, step 3: design your experimental treatments, step 4: assign your subjects to treatment groups, step 5: measure your dependent variable, frequently asked questions about experimental design.

You should begin with a specific research question . We will work with two research question examples, one from health sciences and one from ecology:

To translate your research question into an experimental hypothesis, you need to define the main variables and make predictions about how they are related.

Start by simply listing the independent and dependent variables .

Then you need to think about possible extraneous and confounding variables and consider how you might control  them in your experiment.

Finally, you can put these variables together into a diagram. Use arrows to show the possible relationships between variables and include signs to show the expected direction of the relationships.

Here we predict that increasing temperature will increase soil respiration and decrease soil moisture, while decreasing soil moisture will lead to decreased soil respiration.

Prevent plagiarism, run a free check.

Now that you have a strong conceptual understanding of the system you are studying, you should be able to write a specific, testable hypothesis that addresses your research question.

The next steps will describe how to design a controlled experiment . In a controlled experiment, you must be able to:

• Systematically and precisely manipulate the independent variable(s).
• Precisely measure the dependent variable(s).
• Control any potential confounding variables.

If your study system doesn’t match these criteria, there are other types of research you can use to answer your research question.

How you manipulate the independent variable can affect the experiment’s external validity – that is, the extent to which the results can be generalised and applied to the broader world.

First, you may need to decide how widely to vary your independent variable.

• just slightly above the natural range for your study region.
• over a wider range of temperatures to mimic future warming.
• over an extreme range that is beyond any possible natural variation.

Second, you may need to choose how finely to vary your independent variable. Sometimes this choice is made for you by your experimental system, but often you will need to decide, and this will affect how much you can infer from your results.

• a categorical variable : either as binary (yes/no) or as levels of a factor (no phone use, low phone use, high phone use).
• a continuous variable (minutes of phone use measured every night).

How you apply your experimental treatments to your test subjects is crucial for obtaining valid and reliable results.

First, you need to consider the study size : how many individuals will be included in the experiment? In general, the more subjects you include, the greater your experiment’s statistical power , which determines how much confidence you can have in your results.

Then you need to randomly assign your subjects to treatment groups . Each group receives a different level of the treatment (e.g. no phone use, low phone use, high phone use).

You should also include a control group , which receives no treatment. The control group tells us what would have happened to your test subjects without any experimental intervention.

When assigning your subjects to groups, there are two main choices you need to make:

• A completely randomised design vs a randomised block design .
• A between-subjects design vs a within-subjects design .

Randomisation

An experiment can be completely randomised or randomised within blocks (aka strata):

• In a completely randomised design , every subject is assigned to a treatment group at random.
• In a randomised block design (aka stratified random design), subjects are first grouped according to a characteristic they share, and then randomly assigned to treatments within those groups.

Sometimes randomisation isn’t practical or ethical , so researchers create partially-random or even non-random designs. An experimental design where treatments aren’t randomly assigned is called a quasi-experimental design .

Between-subjects vs within-subjects

In a between-subjects design (also known as an independent measures design or classic ANOVA design), individuals receive only one of the possible levels of an experimental treatment.

In medical or social research, you might also use matched pairs within your between-subjects design to make sure that each treatment group contains the same variety of test subjects in the same proportions.

In a within-subjects design (also known as a repeated measures design), every individual receives each of the experimental treatments consecutively, and their responses to each treatment are measured.

Within-subjects or repeated measures can also refer to an experimental design where an effect emerges over time, and individual responses are measured over time in order to measure this effect as it emerges.

Counterbalancing (randomising or reversing the order of treatments among subjects) is often used in within-subjects designs to ensure that the order of treatment application doesn’t influence the results of the experiment.

Finally, you need to decide how you’ll collect data on your dependent variable outcomes. You should aim for reliable and valid measurements that minimise bias or error.

Some variables, like temperature, can be objectively measured with scientific instruments. Others may need to be operationalised to turn them into measurable observations.

• Ask participants to record what time they go to sleep and get up each day.
• Ask participants to wear a sleep tracker.

How precisely you measure your dependent variable also affects the kinds of statistical analysis you can use on your data.

Experiments are always context-dependent, and a good experimental design will take into account all of the unique considerations of your study system to produce information that is both valid and relevant to your research question.

Experimental designs are a set of procedures that you plan in order to examine the relationship between variables that interest you.

To design a successful experiment, first identify:

• A testable hypothesis
• One or more independent variables that you will manipulate
• One or more dependent variables that you will measure

When designing the experiment, first decide:

• How your variable(s) will be manipulated
• How you will control for any potential confounding or lurking variables
• How many subjects you will include
• How you will assign treatments to your subjects

The key difference between observational studies and experiments is that, done correctly, an observational study will never influence the responses or behaviours of participants. Experimental designs will have a treatment condition applied to at least a portion of participants.

A confounding variable , also called a confounder or confounding factor, is a third variable in a study examining a potential cause-and-effect relationship.

A confounding variable is related to both the supposed cause and the supposed effect of the study. It can be difficult to separate the true effect of the independent variable from the effect of the confounding variable.

In your research design , it’s important to identify potential confounding variables and plan how you will reduce their impact.

In a between-subjects design , every participant experiences only one condition, and researchers assess group differences between participants in various conditions.

In a within-subjects design , each participant experiences all conditions, and researchers test the same participants repeatedly for differences between conditions.

The word ‘between’ means that you’re comparing different conditions between groups, while the word ‘within’ means you’re comparing different conditions within the same group.

Cite this Scribbr article

If you want to cite this source, you can copy and paste the citation or click the ‘Cite this Scribbr article’ button to automatically add the citation to our free Reference Generator.

Bevans, R. (2022, December 05). A Quick Guide to Experimental Design | 5 Steps & Examples. Scribbr. Retrieved 16 September 2024, from https://www.scribbr.co.uk/research-methods/guide-to-experimental-design/

Is this article helpful?

Rebecca Bevans

19+ Experimental Design Examples (Methods + Types)

Ever wondered how scientists discover new medicines, psychologists learn about behavior, or even how marketers figure out what kind of ads you like? Well, they all have something in common: they use a special plan or recipe called an "experimental design."

Imagine you're baking cookies. You can't just throw random amounts of flour, sugar, and chocolate chips into a bowl and hope for the best. You follow a recipe, right? Scientists and researchers do something similar. They follow a "recipe" called an experimental design to make sure their experiments are set up in a way that the answers they find are meaningful and reliable.

Experimental design is the roadmap researchers use to answer questions. It's a set of rules and steps that researchers follow to collect information, or "data," in a way that is fair, accurate, and makes sense.

Long ago, people didn't have detailed game plans for experiments. They often just tried things out and saw what happened. But over time, people got smarter about this. They started creating structured plans—what we now call experimental designs—to get clearer, more trustworthy answers to their questions.

In this article, we'll take you on a journey through the world of experimental designs. We'll talk about the different types, or "flavors," of experimental designs, where they're used, and even give you a peek into how they came to be.

What Is Experimental Design?

Alright, before we dive into the different types of experimental designs, let's get crystal clear on what experimental design actually is.

Imagine you're a detective trying to solve a mystery. You need clues, right? Well, in the world of research, experimental design is like the roadmap that helps you find those clues. It's like the game plan in sports or the blueprint when you're building a house. Just like you wouldn't start building without a good blueprint, researchers won't start their studies without a strong experimental design.

So, why do we need experimental design? Think about baking a cake. If you toss ingredients into a bowl without measuring, you'll end up with a mess instead of a tasty dessert.

Similarly, in research, if you don't have a solid plan, you might get confusing or incorrect results. A good experimental design helps you ask the right questions ( think critically ), decide what to measure ( come up with an idea ), and figure out how to measure it (test it). It also helps you consider things that might mess up your results, like outside influences you hadn't thought of.

For example, let's say you want to find out if listening to music helps people focus better. Your experimental design would help you decide things like: Who are you going to test? What kind of music will you use? How will you measure focus? And, importantly, how will you make sure that it's really the music affecting focus and not something else, like the time of day or whether someone had a good breakfast?

In short, experimental design is the master plan that guides researchers through the process of collecting data, so they can answer questions in the most reliable way possible. It's like the GPS for the journey of discovery!

History of Experimental Design

Around 350 BCE, people like Aristotle were trying to figure out how the world works, but they mostly just thought really hard about things. They didn't test their ideas much. So while they were super smart, their methods weren't always the best for finding out the truth.

Fast forward to the Renaissance (14th to 17th centuries), a time of big changes and lots of curiosity. People like Galileo started to experiment by actually doing tests, like rolling balls down inclined planes to study motion. Galileo's work was cool because he combined thinking with doing. He'd have an idea, test it, look at the results, and then think some more. This approach was a lot more reliable than just sitting around and thinking.

Now, let's zoom ahead to the 18th and 19th centuries. This is when people like Francis Galton, an English polymath, started to get really systematic about experimentation. Galton was obsessed with measuring things. Seriously, he even tried to measure how good-looking people were ! His work helped create the foundations for a more organized approach to experiments.

Next stop: the early 20th century. Enter Ronald A. Fisher , a brilliant British statistician. Fisher was a game-changer. He came up with ideas that are like the bread and butter of modern experimental design.

Fisher invented the concept of the " control group "—that's a group of people or things that don't get the treatment you're testing, so you can compare them to those who do. He also stressed the importance of " randomization ," which means assigning people or things to different groups by chance, like drawing names out of a hat. This makes sure the experiment is fair and the results are trustworthy.

Around the same time, American psychologists like John B. Watson and B.F. Skinner were developing " behaviorism ." They focused on studying things that they could directly observe and measure, like actions and reactions.

Skinner even built boxes—called Skinner Boxes —to test how animals like pigeons and rats learn. Their work helped shape how psychologists design experiments today. Watson performed a very controversial experiment called The Little Albert experiment that helped describe behaviour through conditioning—in other words, how people learn to behave the way they do.

In the later part of the 20th century and into our time, computers have totally shaken things up. Researchers now use super powerful software to help design their experiments and crunch the numbers.

With computers, they can simulate complex experiments before they even start, which helps them predict what might happen. This is especially helpful in fields like medicine, where getting things right can be a matter of life and death.

Also, did you know that experimental designs aren't just for scientists in labs? They're used by people in all sorts of jobs, like marketing, education, and even video game design! Yes, someone probably ran an experiment to figure out what makes a game super fun to play.

So there you have it—a quick tour through the history of experimental design, from Aristotle's deep thoughts to Fisher's groundbreaking ideas, and all the way to today's computer-powered research. These designs are the recipes that help people from all walks of life find answers to their big questions.

Key Terms in Experimental Design

Before we dig into the different types of experimental designs, let's get comfy with some key terms. Understanding these terms will make it easier for us to explore the various types of experimental designs that researchers use to answer their big questions.

Independent Variable : This is what you change or control in your experiment to see what effect it has. Think of it as the "cause" in a cause-and-effect relationship. For example, if you're studying whether different types of music help people focus, the kind of music is the independent variable.

Dependent Variable : This is what you're measuring to see the effect of your independent variable. In our music and focus experiment, how well people focus is the dependent variable—it's what "depends" on the kind of music played.

Control Group : This is a group of people who don't get the special treatment or change you're testing. They help you see what happens when the independent variable is not applied. If you're testing whether a new medicine works, the control group would take a fake pill, called a placebo , instead of the real medicine.

Experimental Group : This is the group that gets the special treatment or change you're interested in. Going back to our medicine example, this group would get the actual medicine to see if it has any effect.

Randomization : This is like shaking things up in a fair way. You randomly put people into the control or experimental group so that each group is a good mix of different kinds of people. This helps make the results more reliable.

Sample : This is the group of people you're studying. They're a "sample" of a larger group that you're interested in. For instance, if you want to know how teenagers feel about a new video game, you might study a sample of 100 teenagers.

Bias : This is anything that might tilt your experiment one way or another without you realizing it. Like if you're testing a new kind of dog food and you only test it on poodles, that could create a bias because maybe poodles just really like that food and other breeds don't.

Data : This is the information you collect during the experiment. It's like the treasure you find on your journey of discovery!

Replication : This means doing the experiment more than once to make sure your findings hold up. It's like double-checking your answers on a test.

Hypothesis : This is your educated guess about what will happen in the experiment. It's like predicting the end of a movie based on the first half.

Steps of Experimental Design

Alright, let's say you're all fired up and ready to run your own experiment. Cool! But where do you start? Well, designing an experiment is a bit like planning a road trip. There are some key steps you've got to take to make sure you reach your destination. Let's break it down:

• Ask a Question : Before you hit the road, you've got to know where you're going. Same with experiments. You start with a question you want to answer, like "Does eating breakfast really make you do better in school?"
• Do Some Homework : Before you pack your bags, you look up the best places to visit, right? In science, this means reading up on what other people have already discovered about your topic.
• Form a Hypothesis : This is your educated guess about what you think will happen. It's like saying, "I bet this route will get us there faster."
• Plan the Details : Now you decide what kind of car you're driving (your experimental design), who's coming with you (your sample), and what snacks to bring (your variables).
• Randomization : Remember, this is like shuffling a deck of cards. You want to mix up who goes into your control and experimental groups to make sure it's a fair test.
• Run the Experiment : Finally, the rubber hits the road! You carry out your plan, making sure to collect your data carefully.
• Analyze the Data : Once the trip's over, you look at your photos and decide which ones are keepers. In science, this means looking at your data to see what it tells you.
• Draw Conclusions : Based on your data, did you find an answer to your question? This is like saying, "Yep, that route was faster," or "Nope, we hit a ton of traffic."
• Share Your Findings : After a great trip, you want to tell everyone about it, right? Scientists do the same by publishing their results so others can learn from them.
• Do It Again? : Sometimes one road trip just isn't enough. In the same way, scientists often repeat their experiments to make sure their findings are solid.

So there you have it! Those are the basic steps you need to follow when you're designing an experiment. Each step helps make sure that you're setting up a fair and reliable way to find answers to your big questions.

Let's get into examples of experimental designs.

1) True Experimental Design

In the world of experiments, the True Experimental Design is like the superstar quarterback everyone talks about. Born out of the early 20th-century work of statisticians like Ronald A. Fisher, this design is all about control, precision, and reliability.

Researchers carefully pick an independent variable to manipulate (remember, that's the thing they're changing on purpose) and measure the dependent variable (the effect they're studying). Then comes the magic trick—randomization. By randomly putting participants into either the control or experimental group, scientists make sure their experiment is as fair as possible.

No sneaky biases here!

True Experimental Design Pros

The pros of True Experimental Design are like the perks of a VIP ticket at a concert: you get the best and most trustworthy results. Because everything is controlled and randomized, you can feel pretty confident that the results aren't just a fluke.

True Experimental Design Cons

However, there's a catch. Sometimes, it's really tough to set up these experiments in a real-world situation. Imagine trying to control every single detail of your day, from the food you eat to the air you breathe. Not so easy, right?

True Experimental Design Uses

The fields that get the most out of True Experimental Designs are those that need super reliable results, like medical research.

When scientists were developing COVID-19 vaccines, they used this design to run clinical trials. They had control groups that received a placebo (a harmless substance with no effect) and experimental groups that got the actual vaccine. Then they measured how many people in each group got sick. By comparing the two, they could say, "Yep, this vaccine works!"

So next time you read about a groundbreaking discovery in medicine or technology, chances are a True Experimental Design was the VIP behind the scenes, making sure everything was on point. It's been the go-to for rigorous scientific inquiry for nearly a century, and it's not stepping off the stage anytime soon.

2) Quasi-Experimental Design

So, let's talk about the Quasi-Experimental Design. Think of this one as the cool cousin of True Experimental Design. It wants to be just like its famous relative, but it's a bit more laid-back and flexible. You'll find quasi-experimental designs when it's tricky to set up a full-blown True Experimental Design with all the bells and whistles.

Quasi-experiments still play with an independent variable, just like their stricter cousins. The big difference? They don't use randomization. It's like wanting to divide a bag of jelly beans equally between your friends, but you can't quite do it perfectly.

In real life, it's often not possible or ethical to randomly assign people to different groups, especially when dealing with sensitive topics like education or social issues. And that's where quasi-experiments come in.

Quasi-Experimental Design Pros

Even though they lack full randomization, quasi-experimental designs are like the Swiss Army knives of research: versatile and practical. They're especially popular in fields like education, sociology, and public policy.

For instance, when researchers wanted to figure out if the Head Start program , aimed at giving young kids a "head start" in school, was effective, they used a quasi-experimental design. They couldn't randomly assign kids to go or not go to preschool, but they could compare kids who did with kids who didn't.

Quasi-Experimental Design Cons

Of course, quasi-experiments come with their own bag of pros and cons. On the plus side, they're easier to set up and often cheaper than true experiments. But the flip side is that they're not as rock-solid in their conclusions. Because the groups aren't randomly assigned, there's always that little voice saying, "Hey, are we missing something here?"

Quasi-Experimental Design Uses

Quasi-Experimental Design gained traction in the mid-20th century. Researchers were grappling with real-world problems that didn't fit neatly into a laboratory setting. Plus, as society became more aware of ethical considerations, the need for flexible designs increased. So, the quasi-experimental approach was like a breath of fresh air for scientists wanting to study complex issues without a laundry list of restrictions.

In short, if True Experimental Design is the superstar quarterback, Quasi-Experimental Design is the versatile player who can adapt and still make significant contributions to the game.

3) Pre-Experimental Design

Now, let's talk about the Pre-Experimental Design. Imagine it as the beginner's skateboard you get before you try out for all the cool tricks. It has wheels, it rolls, but it's not built for the professional skatepark.

Similarly, pre-experimental designs give researchers a starting point. They let you dip your toes in the water of scientific research without diving in head-first.

So, what's the deal with pre-experimental designs?

Pre-Experimental Designs are the basic, no-frills versions of experiments. Researchers still mess around with an independent variable and measure a dependent variable, but they skip over the whole randomization thing and often don't even have a control group.

It's like baking a cake but forgetting the frosting and sprinkles; you'll get some results, but they might not be as complete or reliable as you'd like.

Pre-Experimental Design Pros

Why use such a simple setup? Because sometimes, you just need to get the ball rolling. Pre-experimental designs are great for quick-and-dirty research when you're short on time or resources. They give you a rough idea of what's happening, which you can use to plan more detailed studies later.

A good example of this is early studies on the effects of screen time on kids. Researchers couldn't control every aspect of a child's life, but they could easily ask parents to track how much time their kids spent in front of screens and then look for trends in behavior or school performance.

Pre-Experimental Design Cons

But here's the catch: pre-experimental designs are like that first draft of an essay. It helps you get your ideas down, but you wouldn't want to turn it in for a grade. Because these designs lack the rigorous structure of true or quasi-experimental setups, they can't give you rock-solid conclusions. They're more like clues or signposts pointing you in a certain direction.

Pre-Experimental Design Uses

This type of design became popular in the early stages of various scientific fields. Researchers used them to scratch the surface of a topic, generate some initial data, and then decide if it's worth exploring further. In other words, pre-experimental designs were the stepping stones that led to more complex, thorough investigations.

So, while Pre-Experimental Design may not be the star player on the team, it's like the practice squad that helps everyone get better. It's the starting point that can lead to bigger and better things.

4) Factorial Design

Now, buckle up, because we're moving into the world of Factorial Design, the multi-tasker of the experimental universe.

Imagine juggling not just one, but multiple balls in the air—that's what researchers do in a factorial design.

In Factorial Design, researchers are not satisfied with just studying one independent variable. Nope, they want to study two or more at the same time to see how they interact.

It's like cooking with several spices to see how they blend together to create unique flavors.

Factorial Design became the talk of the town with the rise of computers. Why? Because this design produces a lot of data, and computers are the number crunchers that help make sense of it all. So, thanks to our silicon friends, researchers can study complicated questions like, "How do diet AND exercise together affect weight loss?" instead of looking at just one of those factors.

Factorial Design Pros

This design's main selling point is its ability to explore interactions between variables. For instance, maybe a new study drug works really well for young people but not so great for older adults. A factorial design could reveal that age is a crucial factor, something you might miss if you only studied the drug's effectiveness in general. It's like being a detective who looks for clues not just in one room but throughout the entire house.

Factorial Design Cons

However, factorial designs have their own bag of challenges. First off, they can be pretty complicated to set up and run. Imagine coordinating a four-way intersection with lots of cars coming from all directions—you've got to make sure everything runs smoothly, or you'll end up with a traffic jam. Similarly, researchers need to carefully plan how they'll measure and analyze all the different variables.

Factorial Design Uses

Factorial designs are widely used in psychology to untangle the web of factors that influence human behavior. They're also popular in fields like marketing, where companies want to understand how different aspects like price, packaging, and advertising influence a product's success.

And speaking of success, the factorial design has been a hit since statisticians like Ronald A. Fisher (yep, him again!) expanded on it in the early-to-mid 20th century. It offered a more nuanced way of understanding the world, proving that sometimes, to get the full picture, you've got to juggle more than one ball at a time.

So, if True Experimental Design is the quarterback and Quasi-Experimental Design is the versatile player, Factorial Design is the strategist who sees the entire game board and makes moves accordingly.

5) Longitudinal Design

Alright, let's take a step into the world of Longitudinal Design. Picture it as the grand storyteller, the kind who doesn't just tell you about a single event but spins an epic tale that stretches over years or even decades. This design isn't about quick snapshots; it's about capturing the whole movie of someone's life or a long-running process.

You know how you might take a photo every year on your birthday to see how you've changed? Longitudinal Design is kind of like that, but for scientific research.

With Longitudinal Design, instead of measuring something just once, researchers come back again and again, sometimes over many years, to see how things are going. This helps them understand not just what's happening, but why it's happening and how it changes over time.

This design really started to shine in the latter half of the 20th century, when researchers began to realize that some questions can't be answered in a hurry. Think about studies that look at how kids grow up, or research on how a certain medicine affects you over a long period. These aren't things you can rush.

The famous Framingham Heart Study , started in 1948, is a prime example. It's been studying heart health in a small town in Massachusetts for decades, and the findings have shaped what we know about heart disease.

Longitudinal Design Pros

So, what's to love about Longitudinal Design? First off, it's the go-to for studying change over time, whether that's how people age or how a forest recovers from a fire.

Longitudinal Design Cons

But it's not all sunshine and rainbows. Longitudinal studies take a lot of patience and resources. Plus, keeping track of participants over many years can be like herding cats—difficult and full of surprises.

Longitudinal Design Uses

Despite these challenges, longitudinal studies have been key in fields like psychology, sociology, and medicine. They provide the kind of deep, long-term insights that other designs just can't match.

So, if the True Experimental Design is the superstar quarterback, and the Quasi-Experimental Design is the flexible athlete, then the Factorial Design is the strategist, and the Longitudinal Design is the wise elder who has seen it all and has stories to tell.

6) Cross-Sectional Design

Now, let's flip the script and talk about Cross-Sectional Design, the polar opposite of the Longitudinal Design. If Longitudinal is the grand storyteller, think of Cross-Sectional as the snapshot photographer. It captures a single moment in time, like a selfie that you take to remember a fun day. Researchers using this design collect all their data at one point, providing a kind of "snapshot" of whatever they're studying.

In a Cross-Sectional Design, researchers look at multiple groups all at the same time to see how they're different or similar.

This design rose to popularity in the mid-20th century, mainly because it's so quick and efficient. Imagine wanting to know how people of different ages feel about a new video game. Instead of waiting for years to see how opinions change, you could just ask people of all ages what they think right now. That's Cross-Sectional Design for you—fast and straightforward.

You'll find this type of research everywhere from marketing studies to healthcare. For instance, you might have heard about surveys asking people what they think about a new product or political issue. Those are usually cross-sectional studies, aimed at getting a quick read on public opinion.

Cross-Sectional Design Pros

So, what's the big deal with Cross-Sectional Design? Well, it's the go-to when you need answers fast and don't have the time or resources for a more complicated setup.

Cross-Sectional Design Cons

Remember, speed comes with trade-offs. While you get your results quickly, those results are stuck in time. They can't tell you how things change or why they're changing, just what's happening right now.

Cross-Sectional Design Uses

Also, because they're so quick and simple, cross-sectional studies often serve as the first step in research. They give scientists an idea of what's going on so they can decide if it's worth digging deeper. In that way, they're a bit like a movie trailer, giving you a taste of the action to see if you're interested in seeing the whole film.

So, in our lineup of experimental designs, if True Experimental Design is the superstar quarterback and Longitudinal Design is the wise elder, then Cross-Sectional Design is like the speedy running back—fast, agile, but not designed for long, drawn-out plays.

7) Correlational Design

Next on our roster is the Correlational Design, the keen observer of the experimental world. Imagine this design as the person at a party who loves people-watching. They don't interfere or get involved; they just observe and take mental notes about what's going on.

In a correlational study, researchers don't change or control anything; they simply observe and measure how two variables relate to each other.

The correlational design has roots in the early days of psychology and sociology. Pioneers like Sir Francis Galton used it to study how qualities like intelligence or height could be related within families.

This design is all about asking, "Hey, when this thing happens, does that other thing usually happen too?" For example, researchers might study whether students who have more study time get better grades or whether people who exercise more have lower stress levels.

One of the most famous correlational studies you might have heard of is the link between smoking and lung cancer. Back in the mid-20th century, researchers started noticing that people who smoked a lot also seemed to get lung cancer more often. They couldn't say smoking caused cancer—that would require a true experiment—but the strong correlation was a red flag that led to more research and eventually, health warnings.

Correlational Design Pros

This design is great at proving that two (or more) things can be related. Correlational designs can help prove that more detailed research is needed on a topic. They can help us see patterns or possible causes for things that we otherwise might not have realized.

Correlational Design Cons

But here's where you need to be careful: correlational designs can be tricky. Just because two things are related doesn't mean one causes the other. That's like saying, "Every time I wear my lucky socks, my team wins." Well, it's a fun thought, but those socks aren't really controlling the game.

Correlational Design Uses

Despite this limitation, correlational designs are popular in psychology, economics, and epidemiology, to name a few fields. They're often the first step in exploring a possible relationship between variables. Once a strong correlation is found, researchers may decide to conduct more rigorous experimental studies to examine cause and effect.

So, if the True Experimental Design is the superstar quarterback and the Longitudinal Design is the wise elder, the Factorial Design is the strategist, and the Cross-Sectional Design is the speedster, then the Correlational Design is the clever scout, identifying interesting patterns but leaving the heavy lifting of proving cause and effect to the other types of designs.

8) Meta-Analysis

Last but not least, let's talk about Meta-Analysis, the librarian of experimental designs.

If other designs are all about creating new research, Meta-Analysis is about gathering up everyone else's research, sorting it, and figuring out what it all means when you put it together.

Imagine a jigsaw puzzle where each piece is a different study. Meta-Analysis is the process of fitting all those pieces together to see the big picture.

The concept of Meta-Analysis started to take shape in the late 20th century, when computers became powerful enough to handle massive amounts of data. It was like someone handed researchers a super-powered magnifying glass, letting them examine multiple studies at the same time to find common trends or results.

You might have heard of the Cochrane Reviews in healthcare . These are big collections of meta-analyses that help doctors and policymakers figure out what treatments work best based on all the research that's been done.

For example, if ten different studies show that a certain medicine helps lower blood pressure, a meta-analysis would pull all that information together to give a more accurate answer.

Meta-Analysis Pros

The beauty of Meta-Analysis is that it can provide really strong evidence. Instead of relying on one study, you're looking at the whole landscape of research on a topic.

Meta-Analysis Cons

However, it does have some downsides. For one, Meta-Analysis is only as good as the studies it includes. If those studies are flawed, the meta-analysis will be too. It's like baking a cake: if you use bad ingredients, it doesn't matter how good your recipe is—the cake won't turn out well.

Meta-Analysis Uses

Despite these challenges, meta-analyses are highly respected and widely used in many fields like medicine, psychology, and education. They help us make sense of a world that's bursting with information by showing us the big picture drawn from many smaller snapshots.

So, in our all-star lineup, if True Experimental Design is the quarterback and Longitudinal Design is the wise elder, the Factorial Design is the strategist, the Cross-Sectional Design is the speedster, and the Correlational Design is the scout, then the Meta-Analysis is like the coach, using insights from everyone else's plays to come up with the best game plan.

9) Non-Experimental Design

Now, let's talk about a player who's a bit of an outsider on this team of experimental designs—the Non-Experimental Design. Think of this design as the commentator or the journalist who covers the game but doesn't actually play.

In a Non-Experimental Design, researchers are like reporters gathering facts, but they don't interfere or change anything. They're simply there to describe and analyze.

Non-Experimental Design Pros

So, what's the deal with Non-Experimental Design? Its strength is in description and exploration. It's really good for studying things as they are in the real world, without changing any conditions.

Non-Experimental Design Cons

Because a non-experimental design doesn't manipulate variables, it can't prove cause and effect. It's like a weather reporter: they can tell you it's raining, but they can't tell you why it's raining.

The downside? Since researchers aren't controlling variables, it's hard to rule out other explanations for what they observe. It's like hearing one side of a story—you get an idea of what happened, but it might not be the complete picture.

Non-Experimental Design Uses

Non-Experimental Design has always been a part of research, especially in fields like anthropology, sociology, and some areas of psychology.

For instance, if you've ever heard of studies that describe how people behave in different cultures or what teens like to do in their free time, that's often Non-Experimental Design at work. These studies aim to capture the essence of a situation, like painting a portrait instead of taking a snapshot.

One well-known example you might have heard about is the Kinsey Reports from the 1940s and 1950s, which described sexual behavior in men and women. Researchers interviewed thousands of people but didn't manipulate any variables like you would in a true experiment. They simply collected data to create a comprehensive picture of the subject matter.

So, in our metaphorical team of research designs, if True Experimental Design is the quarterback and Longitudinal Design is the wise elder, Factorial Design is the strategist, Cross-Sectional Design is the speedster, Correlational Design is the scout, and Meta-Analysis is the coach, then Non-Experimental Design is the sports journalist—always present, capturing the game, but not part of the action itself.

10) Repeated Measures Design

Time to meet the Repeated Measures Design, the time traveler of our research team. If this design were a player in a sports game, it would be the one who keeps revisiting past plays to figure out how to improve the next one.

Repeated Measures Design is all about studying the same people or subjects multiple times to see how they change or react under different conditions.

The idea behind Repeated Measures Design isn't new; it's been around since the early days of psychology and medicine. You could say it's a cousin to the Longitudinal Design, but instead of looking at how things naturally change over time, it focuses on how the same group reacts to different things.

Imagine a study looking at how a new energy drink affects people's running speed. Instead of comparing one group that drank the energy drink to another group that didn't, a Repeated Measures Design would have the same group of people run multiple times—once with the energy drink, and once without. This way, you're really zeroing in on the effect of that energy drink, making the results more reliable.

Repeated Measures Design Pros

The strong point of Repeated Measures Design is that it's super focused. Because it uses the same subjects, you don't have to worry about differences between groups messing up your results.

Repeated Measures Design Cons

But the downside? Well, people can get tired or bored if they're tested too many times, which might affect how they respond.

Repeated Measures Design Uses

A famous example of this design is the "Little Albert" experiment, conducted by John B. Watson and Rosalie Rayner in 1920. In this study, a young boy was exposed to a white rat and other stimuli several times to see how his emotional responses changed. Though the ethical standards of this experiment are often criticized today, it was groundbreaking in understanding conditioned emotional responses.

In our metaphorical lineup of research designs, if True Experimental Design is the quarterback and Longitudinal Design is the wise elder, Factorial Design is the strategist, Cross-Sectional Design is the speedster, Correlational Design is the scout, Meta-Analysis is the coach, and Non-Experimental Design is the journalist, then Repeated Measures Design is the time traveler—always looping back to fine-tune the game plan.

11) Crossover Design

Next up is Crossover Design, the switch-hitter of the research world. If you're familiar with baseball, you'll know a switch-hitter is someone who can bat both right-handed and left-handed.

In a similar way, Crossover Design allows subjects to experience multiple conditions, flipping them around so that everyone gets a turn in each role.

This design is like the utility player on our team—versatile, flexible, and really good at adapting.

The Crossover Design has its roots in medical research and has been popular since the mid-20th century. It's often used in clinical trials to test the effectiveness of different treatments.

Crossover Design Pros

The neat thing about this design is that it allows each participant to serve as their own control group. Imagine you're testing two new kinds of headache medicine. Instead of giving one type to one group and another type to a different group, you'd give both kinds to the same people but at different times.

Crossover Design Cons

What's the big deal with Crossover Design? Its major strength is in reducing the "noise" that comes from individual differences. Since each person experiences all conditions, it's easier to see real effects. However, there's a catch. This design assumes that there's no lasting effect from the first condition when you switch to the second one. That might not always be true. If the first treatment has a long-lasting effect, it could mess up the results when you switch to the second treatment.

Crossover Design Uses

A well-known example of Crossover Design is in studies that look at the effects of different types of diets—like low-carb vs. low-fat diets. Researchers might have participants follow a low-carb diet for a few weeks, then switch them to a low-fat diet. By doing this, they can more accurately measure how each diet affects the same group of people.

In our team of experimental designs, if True Experimental Design is the quarterback and Longitudinal Design is the wise elder, Factorial Design is the strategist, Cross-Sectional Design is the speedster, Correlational Design is the scout, Meta-Analysis is the coach, Non-Experimental Design is the journalist, and Repeated Measures Design is the time traveler, then Crossover Design is the versatile utility player—always ready to adapt and play multiple roles to get the most accurate results.

12) Cluster Randomized Design

Meet the Cluster Randomized Design, the team captain of group-focused research. In our imaginary lineup of experimental designs, if other designs focus on individual players, then Cluster Randomized Design is looking at how the entire team functions.

This approach is especially common in educational and community-based research, and it's been gaining traction since the late 20th century.

Here's how Cluster Randomized Design works: Instead of assigning individual people to different conditions, researchers assign entire groups, or "clusters." These could be schools, neighborhoods, or even entire towns. This helps you see how the new method works in a real-world setting.

Imagine you want to see if a new anti-bullying program really works. Instead of selecting individual students, you'd introduce the program to a whole school or maybe even several schools, and then compare the results to schools without the program.

Cluster Randomized Design Pros

Why use Cluster Randomized Design? Well, sometimes it's just not practical to assign conditions at the individual level. For example, you can't really have half a school following a new reading program while the other half sticks with the old one; that would be way too confusing! Cluster Randomization helps get around this problem by treating each "cluster" as its own mini-experiment.

Cluster Randomized Design Cons

There's a downside, too. Because entire groups are assigned to each condition, there's a risk that the groups might be different in some important way that the researchers didn't account for. That's like having one sports team that's full of veterans playing against a team of rookies; the match wouldn't be fair.

Cluster Randomized Design Uses

A famous example is the research conducted to test the effectiveness of different public health interventions, like vaccination programs. Researchers might roll out a vaccination program in one community but not in another, then compare the rates of disease in both.

In our metaphorical research team, if True Experimental Design is the quarterback, Longitudinal Design is the wise elder, Factorial Design is the strategist, Cross-Sectional Design is the speedster, Correlational Design is the scout, Meta-Analysis is the coach, Non-Experimental Design is the journalist, Repeated Measures Design is the time traveler, and Crossover Design is the utility player, then Cluster Randomized Design is the team captain—always looking out for the group as a whole.

13) Mixed-Methods Design

Say hello to Mixed-Methods Design, the all-rounder or the "Renaissance player" of our research team.

Mixed-Methods Design uses a blend of both qualitative and quantitative methods to get a more complete picture, just like a Renaissance person who's good at lots of different things. It's like being good at both offense and defense in a sport; you've got all your bases covered!

Mixed-Methods Design is a fairly new kid on the block, becoming more popular in the late 20th and early 21st centuries as researchers began to see the value in using multiple approaches to tackle complex questions. It's the Swiss Army knife in our research toolkit, combining the best parts of other designs to be more versatile.

Here's how it could work: Imagine you're studying the effects of a new educational app on students' math skills. You might use quantitative methods like tests and grades to measure how much the students improve—that's the 'numbers part.'

But you also want to know how the students feel about math now, or why they think they got better or worse. For that, you could conduct interviews or have students fill out journals—that's the 'story part.'

Mixed-Methods Design Pros

So, what's the scoop on Mixed-Methods Design? The strength is its versatility and depth; you're not just getting numbers or stories, you're getting both, which gives a fuller picture.

Mixed-Methods Design Cons

But, it's also more challenging. Imagine trying to play two sports at the same time! You have to be skilled in different research methods and know how to combine them effectively.

Mixed-Methods Design Uses

A high-profile example of Mixed-Methods Design is research on climate change. Scientists use numbers and data to show temperature changes (quantitative), but they also interview people to understand how these changes are affecting communities (qualitative).

In our team of experimental designs, if True Experimental Design is the quarterback, Longitudinal Design is the wise elder, Factorial Design is the strategist, Cross-Sectional Design is the speedster, Correlational Design is the scout, Meta-Analysis is the coach, Non-Experimental Design is the journalist, Repeated Measures Design is the time traveler, Crossover Design is the utility player, and Cluster Randomized Design is the team captain, then Mixed-Methods Design is the Renaissance player—skilled in multiple areas and able to bring them all together for a winning strategy.

14) Multivariate Design

Now, let's turn our attention to Multivariate Design, the multitasker of the research world.

If our lineup of research designs were like players on a basketball court, Multivariate Design would be the player dribbling, passing, and shooting all at once. This design doesn't just look at one or two things; it looks at several variables simultaneously to see how they interact and affect each other.

Multivariate Design is like baking a cake with many ingredients. Instead of just looking at how flour affects the cake, you also consider sugar, eggs, and milk all at once. This way, you understand how everything works together to make the cake taste good or bad.

Multivariate Design has been a go-to method in psychology, economics, and social sciences since the latter half of the 20th century. With the advent of computers and advanced statistical software, analyzing multiple variables at once became a lot easier, and Multivariate Design soared in popularity.

Multivariate Design Pros

So, what's the benefit of using Multivariate Design? Its power lies in its complexity. By studying multiple variables at the same time, you can get a really rich, detailed understanding of what's going on.

Multivariate Design Cons

But that complexity can also be a drawback. With so many variables, it can be tough to tell which ones are really making a difference and which ones are just along for the ride.

Multivariate Design Uses

Imagine you're a coach trying to figure out the best strategy to win games. You wouldn't just look at how many points your star player scores; you'd also consider assists, rebounds, turnovers, and maybe even how loud the crowd is. A Multivariate Design would help you understand how all these factors work together to determine whether you win or lose.

A well-known example of Multivariate Design is in market research. Companies often use this approach to figure out how different factors—like price, packaging, and advertising—affect sales. By studying multiple variables at once, they can find the best combination to boost profits.

In our metaphorical research team, if True Experimental Design is the quarterback, Longitudinal Design is the wise elder, Factorial Design is the strategist, Cross-Sectional Design is the speedster, Correlational Design is the scout, Meta-Analysis is the coach, Non-Experimental Design is the journalist, Repeated Measures Design is the time traveler, Crossover Design is the utility player, Cluster Randomized Design is the team captain, and Mixed-Methods Design is the Renaissance player, then Multivariate Design is the multitasker—juggling many variables at once to get a fuller picture of what's happening.

15) Pretest-Posttest Design

Let's introduce Pretest-Posttest Design, the "Before and After" superstar of our research team. You've probably seen those before-and-after pictures in ads for weight loss programs or home renovations, right?

Well, this design is like that, but for science! Pretest-Posttest Design checks out what things are like before the experiment starts and then compares that to what things are like after the experiment ends.

This design is one of the classics, a staple in research for decades across various fields like psychology, education, and healthcare. It's so simple and straightforward that it has stayed popular for a long time.

In Pretest-Posttest Design, you measure your subject's behavior or condition before you introduce any changes—that's your "before" or "pretest." Then you do your experiment, and after it's done, you measure the same thing again—that's your "after" or "posttest."

Pretest-Posttest Design Pros

What makes Pretest-Posttest Design special? It's pretty easy to understand and doesn't require fancy statistics.

Pretest-Posttest Design Cons

But there are some pitfalls. For example, what if the kids in our math example get better at multiplication just because they're older or because they've taken the test before? That would make it hard to tell if the program is really effective or not.

Pretest-Posttest Design Uses

Let's say you're a teacher and you want to know if a new math program helps kids get better at multiplication. First, you'd give all the kids a multiplication test—that's your pretest. Then you'd teach them using the new math program. At the end, you'd give them the same test again—that's your posttest. If the kids do better on the second test, you might conclude that the program works.

One famous use of Pretest-Posttest Design is in evaluating the effectiveness of driver's education courses. Researchers will measure people's driving skills before and after the course to see if they've improved.

16) Solomon Four-Group Design

Next up is the Solomon Four-Group Design, the "chess master" of our research team. This design is all about strategy and careful planning. Named after Richard L. Solomon who introduced it in the 1940s, this method tries to correct some of the weaknesses in simpler designs, like the Pretest-Posttest Design.

Here's how it rolls: The Solomon Four-Group Design uses four different groups to test a hypothesis. Two groups get a pretest, then one of them receives the treatment or intervention, and both get a posttest. The other two groups skip the pretest, and only one of them receives the treatment before they both get a posttest.

Sound complicated? It's like playing 4D chess; you're thinking several moves ahead!

Solomon Four-Group Design Pros

What's the pro and con of the Solomon Four-Group Design? On the plus side, it provides really robust results because it accounts for so many variables.

Solomon Four-Group Design Cons

The downside? It's a lot of work and requires a lot of participants, making it more time-consuming and costly.

Solomon Four-Group Design Uses

Let's say you want to figure out if a new way of teaching history helps students remember facts better. Two classes take a history quiz (pretest), then one class uses the new teaching method while the other sticks with the old way. Both classes take another quiz afterward (posttest).

Meanwhile, two more classes skip the initial quiz, and then one uses the new method before both take the final quiz. Comparing all four groups will give you a much clearer picture of whether the new teaching method works and whether the pretest itself affects the outcome.

The Solomon Four-Group Design is less commonly used than simpler designs but is highly respected for its ability to control for more variables. It's a favorite in educational and psychological research where you really want to dig deep and figure out what's actually causing changes.

17) Adaptive Designs

Now, let's talk about Adaptive Designs, the chameleons of the experimental world.

Imagine you're a detective, and halfway through solving a case, you find a clue that changes everything. You wouldn't just stick to your old plan; you'd adapt and change your approach, right? That's exactly what Adaptive Designs allow researchers to do.

In an Adaptive Design, researchers can make changes to the study as it's happening, based on early results. In a traditional study, once you set your plan, you stick to it from start to finish.

Adaptive Design Pros

This method is particularly useful in fast-paced or high-stakes situations, like developing a new vaccine in the middle of a pandemic. The ability to adapt can save both time and resources, and more importantly, it can save lives by getting effective treatments out faster.

Adaptive Design Cons

But Adaptive Designs aren't without their drawbacks. They can be very complex to plan and carry out, and there's always a risk that the changes made during the study could introduce bias or errors.

Adaptive Design Uses

Adaptive Designs are most often seen in clinical trials, particularly in the medical and pharmaceutical fields.

For instance, if a new drug is showing really promising results, the study might be adjusted to give more participants the new treatment instead of a placebo. Or if one dose level is showing bad side effects, it might be dropped from the study.

The best part is, these changes are pre-planned. Researchers lay out in advance what changes might be made and under what conditions, which helps keep everything scientific and above board.

In terms of applications, besides their heavy usage in medical and pharmaceutical research, Adaptive Designs are also becoming increasingly popular in software testing and market research. In these fields, being able to quickly adjust to early results can give companies a significant advantage.

Adaptive Designs are like the agile startups of the research world—quick to pivot, keen to learn from ongoing results, and focused on rapid, efficient progress. However, they require a great deal of expertise and careful planning to ensure that the adaptability doesn't compromise the integrity of the research.

18) Bayesian Designs

Next, let's dive into Bayesian Designs, the data detectives of the research universe. Named after Thomas Bayes, an 18th-century statistician and minister, this design doesn't just look at what's happening now; it also takes into account what's happened before.

Imagine if you were a detective who not only looked at the evidence in front of you but also used your past cases to make better guesses about your current one. That's the essence of Bayesian Designs.

Bayesian Designs are like detective work in science. As you gather more clues (or data), you update your best guess on what's really happening. This way, your experiment gets smarter as it goes along.

In the world of research, Bayesian Designs are most notably used in areas where you have some prior knowledge that can inform your current study. For example, if earlier research shows that a certain type of medicine usually works well for a specific illness, a Bayesian Design would include that information when studying a new group of patients with the same illness.

Bayesian Design Pros

One of the major advantages of Bayesian Designs is their efficiency. Because they use existing data to inform the current experiment, often fewer resources are needed to reach a reliable conclusion.

Bayesian Design Cons

However, they can be quite complicated to set up and require a deep understanding of both statistics and the subject matter at hand.

Bayesian Design Uses

Bayesian Designs are highly valued in medical research, finance, environmental science, and even in Internet search algorithms. Their ability to continually update and refine hypotheses based on new evidence makes them particularly useful in fields where data is constantly evolving and where quick, informed decisions are crucial.

Here's a real-world example: In the development of personalized medicine, where treatments are tailored to individual patients, Bayesian Designs are invaluable. If a treatment has been effective for patients with similar genetics or symptoms in the past, a Bayesian approach can use that data to predict how well it might work for a new patient.

This type of design is also increasingly popular in machine learning and artificial intelligence. In these fields, Bayesian Designs help algorithms "learn" from past data to make better predictions or decisions in new situations. It's like teaching a computer to be a detective that gets better and better at solving puzzles the more puzzles it sees.

19) Covariate Adaptive Randomization

Now let's turn our attention to Covariate Adaptive Randomization, which you can think of as the "matchmaker" of experimental designs.

Picture a soccer coach trying to create the most balanced teams for a friendly match. They wouldn't just randomly assign players; they'd take into account each player's skills, experience, and other traits.

Covariate Adaptive Randomization is all about creating the most evenly matched groups possible for an experiment.

In traditional randomization, participants are allocated to different groups purely by chance. This is a pretty fair way to do things, but it can sometimes lead to unbalanced groups.

Imagine if all the professional-level players ended up on one soccer team and all the beginners on another; that wouldn't be a very informative match! Covariate Adaptive Randomization fixes this by using important traits or characteristics (called "covariates") to guide the randomization process.

Covariate Adaptive Randomization Pros

The benefits of this design are pretty clear: it aims for balance and fairness, making the final results more trustworthy.

Covariate Adaptive Randomization Cons

But it's not perfect. It can be complex to implement and requires a deep understanding of which characteristics are most important to balance.

Covariate Adaptive Randomization Uses

This design is particularly useful in medical trials. Let's say researchers are testing a new medication for high blood pressure. Participants might have different ages, weights, or pre-existing conditions that could affect the results.

Covariate Adaptive Randomization would make sure that each treatment group has a similar mix of these characteristics, making the results more reliable and easier to interpret.

In practical terms, this design is often seen in clinical trials for new drugs or therapies, but its principles are also applicable in fields like psychology, education, and social sciences.

For instance, in educational research, it might be used to ensure that classrooms being compared have similar distributions of students in terms of academic ability, socioeconomic status, and other factors.

Covariate Adaptive Randomization is like the wise elder of the group, ensuring that everyone has an equal opportunity to show their true capabilities, thereby making the collective results as reliable as possible.

20) Stepped Wedge Design

Let's now focus on the Stepped Wedge Design, a thoughtful and cautious member of the experimental design family.

Imagine you're trying out a new gardening technique, but you're not sure how well it will work. You decide to apply it to one section of your garden first, watch how it performs, and then gradually extend the technique to other sections. This way, you get to see its effects over time and across different conditions. That's basically how Stepped Wedge Design works.

In a Stepped Wedge Design, all participants or clusters start off in the control group, and then, at different times, they 'step' over to the intervention or treatment group. This creates a wedge-like pattern over time where more and more participants receive the treatment as the study progresses. It's like rolling out a new policy in phases, monitoring its impact at each stage before extending it to more people.

Stepped Wedge Design Pros

The Stepped Wedge Design offers several advantages. Firstly, it allows for the study of interventions that are expected to do more good than harm, which makes it ethically appealing.

Secondly, it's useful when resources are limited and it's not feasible to roll out a new treatment to everyone at once. Lastly, because everyone eventually receives the treatment, it can be easier to get buy-in from participants or organizations involved in the study.

Stepped Wedge Design Cons

However, this design can be complex to analyze because it has to account for both the time factor and the changing conditions in each 'step' of the wedge. And like any study where participants know they're receiving an intervention, there's the potential for the results to be influenced by the placebo effect or other biases.

Stepped Wedge Design Uses

This design is particularly useful in health and social care research. For instance, if a hospital wants to implement a new hygiene protocol, it might start in one department, assess its impact, and then roll it out to other departments over time. This allows the hospital to adjust and refine the new protocol based on real-world data before it's fully implemented.

In terms of applications, Stepped Wedge Designs are commonly used in public health initiatives, organizational changes in healthcare settings, and social policy trials. They are particularly useful in situations where an intervention is being rolled out gradually and it's important to understand its impacts at each stage.

21) Sequential Design

Next up is Sequential Design, the dynamic and flexible member of our experimental design family.

Imagine you're playing a video game where you can choose different paths. If you take one path and find a treasure chest, you might decide to continue in that direction. If you hit a dead end, you might backtrack and try a different route. Sequential Design operates in a similar fashion, allowing researchers to make decisions at different stages based on what they've learned so far.

In a Sequential Design, the experiment is broken down into smaller parts, or "sequences." After each sequence, researchers pause to look at the data they've collected. Based on those findings, they then decide whether to stop the experiment because they've got enough information, or to continue and perhaps even modify the next sequence.

Sequential Design Pros

This allows for a more efficient use of resources, as you're only continuing with the experiment if the data suggests it's worth doing so.

One of the great things about Sequential Design is its efficiency. Because you're making data-driven decisions along the way, you can often reach conclusions more quickly and with fewer resources.

Sequential Design Cons

However, it requires careful planning and expertise to ensure that these "stop or go" decisions are made correctly and without bias.

Sequential Design Uses

In terms of its applications, besides healthcare and medicine, Sequential Design is also popular in quality control in manufacturing, environmental monitoring, and financial modeling. In these areas, being able to make quick decisions based on incoming data can be a big advantage.

This design is often used in clinical trials involving new medications or treatments. For example, if early results show that a new drug has significant side effects, the trial can be stopped before more people are exposed to it.

On the flip side, if the drug is showing promising results, the trial might be expanded to include more participants or to extend the testing period.

Think of Sequential Design as the nimble athlete of experimental designs, capable of quick pivots and adjustments to reach the finish line in the most effective way possible. But just like an athlete needs a good coach, this design requires expert oversight to make sure it stays on the right track.

22) Field Experiments

Last but certainly not least, let's explore Field Experiments—the adventurers of the experimental design world.

Picture a scientist leaving the controlled environment of a lab to test a theory in the real world, like a biologist studying animals in their natural habitat or a social scientist observing people in a real community. These are Field Experiments, and they're all about getting out there and gathering data in real-world settings.

Field Experiments embrace the messiness of the real world, unlike laboratory experiments, where everything is controlled down to the smallest detail. This makes them both exciting and challenging.

Field Experiment Pros

On one hand, the results often give us a better understanding of how things work outside the lab.

While Field Experiments offer real-world relevance, they come with challenges like controlling for outside factors and the ethical considerations of intervening in people's lives without their knowledge.

Field Experiment Cons

On the other hand, the lack of control can make it harder to tell exactly what's causing what. Yet, despite these challenges, they remain a valuable tool for researchers who want to understand how theories play out in the real world.

Field Experiment Uses

Let's say a school wants to improve student performance. In a Field Experiment, they might change the school's daily schedule for one semester and keep track of how students perform compared to another school where the schedule remained the same.

Because the study is happening in a real school with real students, the results could be very useful for understanding how the change might work in other schools. But since it's the real world, lots of other factors—like changes in teachers or even the weather—could affect the results.

Field Experiments are widely used in economics, psychology, education, and public policy. For example, you might have heard of the famous "Broken Windows" experiment in the 1980s that looked at how small signs of disorder, like broken windows or graffiti, could encourage more serious crime in neighborhoods. This experiment had a big impact on how cities think about crime prevention.

From the foundational concepts of control groups and independent variables to the sophisticated layouts like Covariate Adaptive Randomization and Sequential Design, it's clear that the realm of experimental design is as varied as it is fascinating.

We've seen that each design has its own special talents, ideal for specific situations. Some designs, like the Classic Controlled Experiment, are like reliable old friends you can always count on.

Others, like Sequential Design, are flexible and adaptable, making quick changes based on what they learn. And let's not forget the adventurous Field Experiments, which take us out of the lab and into the real world to discover things we might not see otherwise.

Choosing the right experimental design is like picking the right tool for the job. The method you choose can make a big difference in how reliable your results are and how much people will trust what you've discovered. And as we've learned, there's a design to suit just about every question, every problem, and every curiosity.

So the next time you read about a new discovery in medicine, psychology, or any other field, you'll have a better understanding of the thought and planning that went into figuring things out. Experimental design is more than just a set of rules; it's a structured way to explore the unknown and answer questions that can change the world.

Related posts:

• Experimental Psychologist Career (Salary + Duties + Interviews)
• 40+ Famous Psychologists (Images + Biographies)
• 11+ Psychology Experiment Ideas (Goals + Methods)
• The Little Albert Experiment
• 41+ White Collar Job Examples (Salary + Path)

Reference this article:

About The Author

Free Personality Test

Free Memory Test

Free IQ Test

PracticalPie.com is a participant in the Amazon Associates Program. As an Amazon Associate we earn from qualifying purchases.

Follow Us On:

Youtube Facebook Instagram X/Twitter

Psychology Resources

Developmental

Personality

Relationships

Psychologists

Serial Killers

Psychology Tests

Personality Quiz

Memory Test

Depression test

Type A/B Personality Test

© PracticalPsychology. All rights reserved

Privacy Policy | Terms of Use

Instant insights, infinite possibilities

Experimental design: Guide, steps, examples

Last updated

27 April 2023

Reviewed by

Miroslav Damyanov

Short on time? Get an AI generated summary of this article instead

Experimental research design is a scientific framework that allows you to manipulate one or more variables while controlling the test environment. 

When testing a theory or new product, it can be helpful to have a certain level of control and manipulate variables to discover different outcomes. You can use these experiments to determine cause and effect or study variable associations. 

This guide explores the types of experimental design, the steps in designing an experiment, and the advantages and limitations of experimental design. 

Make research less tedious

Dovetail streamlines research to help you uncover and share actionable insights

• What is experimental research design?

You can determine the relationship between each of the variables by: 

Manipulating one or more independent variables (i.e., stimuli or treatments)

Applying the changes to one or more dependent variables (i.e., test groups or outcomes)

With the ability to analyze the relationship between variables and using measurable data, you can increase the accuracy of the result. 

What is a good experimental design?

A good experimental design requires: 

Significant planning to ensure control over the testing environment

Sound experimental treatments

Properly assigning subjects to treatment groups

Without proper planning, unexpected external variables can alter an experiment's outcome. 

To meet your research goals, your experimental design should include these characteristics:

Provide unbiased estimates of inputs and associated uncertainties

Enable the researcher to detect differences caused by independent variables

Include a plan for analysis and reporting of the results

Provide easily interpretable results with specific conclusions

What's the difference between experimental and quasi-experimental design?

The major difference between experimental and quasi-experimental design is the random assignment of subjects to groups. 

A true experiment relies on certain controls. Typically, the researcher designs the treatment and randomly assigns subjects to control and treatment groups. 

However, these conditions are unethical or impossible to achieve in some situations.

When it's unethical or impractical to assign participants randomly, that’s when a quasi-experimental design comes in. 

This design allows researchers to conduct a similar experiment by assigning subjects to groups based on non-random criteria. 

Another type of quasi-experimental design might occur when the researcher doesn't have control over the treatment but studies pre-existing groups after they receive different treatments.

When can a researcher conduct experimental research?

Various settings and professions can use experimental research to gather information and observe behavior in controlled settings. 

Basically, a researcher can conduct experimental research any time they want to test a theory with variable and dependent controls. 

Experimental research is an option when the project includes an independent variable and a desire to understand the relationship between cause and effect. 

• The importance of experimental research design

Experimental research enables researchers to conduct studies that provide specific, definitive answers to questions and hypotheses. 

Researchers can test Independent variables in controlled settings to:

Test the effectiveness of a new medication

Design better products for consumers

Answer questions about human health and behavior

Developing a quality research plan means a researcher can accurately answer vital research questions with minimal error. As a result, definitive conclusions can influence the future of the independent variable. 

Types of experimental research designs

There are three main types of experimental research design. The research type you use will depend on the criteria of your experiment, your research budget, and environmental limitations. 

Pre-experimental research design

A pre-experimental research study is a basic observational study that monitors independent variables’ effects. 

During research, you observe one or more groups after applying a treatment to test whether the treatment causes any change. 

The three subtypes of pre-experimental research design are:

One-shot case study research design

This research method introduces a single test group to a single stimulus to study the results at the end of the application. 

After researchers presume the stimulus or treatment has caused changes, they gather results to determine how it affects the test subjects. 

One-group pretest-posttest design

This method uses a single test group but includes a pretest study as a benchmark. The researcher applies a test before and after the group’s exposure to a specific stimulus. 

Static group comparison design

This method includes two or more groups, enabling the researcher to use one group as a control. They apply a stimulus to one group and leave the other group static. 

A posttest study compares the results among groups. 

True experimental research design

A true experiment is the most common research method. It involves statistical analysis to prove or disprove a specific hypothesis . 

Under completely experimental conditions, researchers expose participants in two or more randomized groups to different stimuli. 

Random selection removes any potential for bias, providing more reliable results. 

These are the three main sub-groups of true experimental research design:

Posttest-only control group design

This structure requires the researcher to divide participants into two random groups. One group receives no stimuli and acts as a control while the other group experiences stimuli.

Researchers perform a test at the end of the experiment to observe the stimuli exposure results.

Pretest-posttest control group design

This test also requires two groups. It includes a pretest as a benchmark before introducing the stimulus. 

The pretest introduces multiple ways to test subjects. For instance, if the control group also experiences a change, it reveals that taking the test twice changes the results.

Solomon four-group design

This structure divides subjects into two groups, with two as control groups. Researchers assign the first control group a posttest only and the second control group a pretest and a posttest. 

The two variable groups mirror the control groups, but researchers expose them to stimuli. The ability to differentiate between groups in multiple ways provides researchers with more testing approaches for data-based conclusions. 

Quasi-experimental research design

Although closely related to a true experiment, quasi-experimental research design differs in approach and scope. 

Quasi-experimental research design doesn’t have randomly selected participants. Researchers typically divide the groups in this research by pre-existing differences. 

Quasi-experimental research is more common in educational studies, nursing, or other research projects where it's not ethical or practical to use randomized subject groups.

• 5 steps for designing an experiment

Experimental research requires a clearly defined plan to outline the research parameters and expected goals. 

Here are five key steps in designing a successful experiment:

Step 1: Define variables and their relationship

Your experiment should begin with a question: What are you hoping to learn through your experiment? 

The relationship between variables in your study will determine your answer.

Define the independent variable (the intended stimuli) and the dependent variable (the expected effect of the stimuli). After identifying these groups, consider how you might control them in your experiment. 

Could natural variations affect your research? If so, your experiment should include a pretest and posttest. 

Step 2: Develop a specific, testable hypothesis

With a firm understanding of the system you intend to study, you can write a specific, testable hypothesis. 

What is the expected outcome of your study? 

Develop a prediction about how the independent variable will affect the dependent variable. 

How will the stimuli in your experiment affect your test subjects? 

Your hypothesis should provide a prediction of the answer to your research question . 

Step 3: Design experimental treatments to manipulate your independent variable

Depending on your experiment, your variable may be a fixed stimulus (like a medical treatment) or a variable stimulus (like a period during which an activity occurs). 

Determine which type of stimulus meets your experiment’s needs and how widely or finely to vary your stimuli. 

Step 4: Assign subjects to groups

When you have a clear idea of how to carry out your experiment, you can determine how to assemble test groups for an accurate study. 

When choosing your study groups, consider: 

The size of your experiment

Whether you can select groups randomly

Your target audience for the outcome of the study

You should be able to create groups with an equal number of subjects and include subjects that match your target audience. Remember, you should assign one group as a control and use one or more groups to study the effects of variables. 

Step 5: Plan how to measure your dependent variable

This step determines how you'll collect data to determine the study's outcome. You should seek reliable and valid measurements that minimize research bias or error. 

You can measure some data with scientific tools, while you’ll need to operationalize other forms to turn them into measurable observations.

• Advantages of experimental research

Experimental research is an integral part of our world. It allows researchers to conduct experiments that answer specific questions. 

While researchers use many methods to conduct different experiments, experimental research offers these distinct benefits:

Researchers can determine cause and effect by manipulating variables.

It gives researchers a high level of control.

Researchers can test multiple variables within a single experiment.

All industries and fields of knowledge can use it. 

Researchers can duplicate results to promote the validity of the study .

Replicating natural settings rapidly means immediate research.

Researchers can combine it with other research methods.

It provides specific conclusions about the validity of a product, theory, or idea.

• Disadvantages (or limitations) of experimental research

Unfortunately, no research type yields ideal conditions or perfect results. 

While experimental research might be the right choice for some studies, certain conditions could render experiments useless or even dangerous. 

Before conducting experimental research, consider these disadvantages and limitations:

Required professional qualification

Only competent professionals with an academic degree and specific training are qualified to conduct rigorous experimental research. This ensures results are unbiased and valid. 

Limited scope

Experimental research may not capture the complexity of some phenomena, such as social interactions or cultural norms. These are difficult to control in a laboratory setting.

Resource-intensive

Experimental research can be expensive, time-consuming, and require significant resources, such as specialized equipment or trained personnel.

Limited generalizability

The controlled nature means the research findings may not fully apply to real-world situations or people outside the experimental setting.

Practical or ethical concerns

Some experiments may involve manipulating variables that could harm participants or violate ethical guidelines . 

Researchers must ensure their experiments do not cause harm or discomfort to participants. 

Sometimes, recruiting a sample of people to randomly assign may be difficult. 

• Experimental research design example

Experiments across all industries and research realms provide scientists, developers, and other researchers with definitive answers. These experiments can solve problems, create inventions, and heal illnesses. 

Product design testing is an excellent example of experimental research. 

A company in the product development phase creates multiple prototypes for testing. With a randomized selection, researchers introduce each test group to a different prototype. 

When groups experience different product designs , the company can assess which option most appeals to potential customers. 

Experimental research design provides researchers with a controlled environment to conduct experiments that evaluate cause and effect. 

Using the five steps to develop a research plan ensures you anticipate and eliminate external variables while answering life’s crucial questions.

Should you be using a customer insights hub?

Do you want to discover previous research faster?

Do you share your research findings with others?

Do you analyze research data?

Start for free today, add your research, and get to key insights faster

Editor’s picks

Last updated: 18 April 2023

Last updated: 27 February 2023

Last updated: 22 August 2024

Last updated: 5 February 2023

Last updated: 16 August 2024

Last updated: 9 March 2023

Last updated: 30 April 2024

Last updated: 12 December 2023

Last updated: 11 March 2024

Last updated: 4 July 2024

Last updated: 6 March 2024

Last updated: 5 March 2024

Last updated: 13 May 2024

Latest articles

Related topics, .css-je19u9{-webkit-align-items:flex-end;-webkit-box-align:flex-end;-ms-flex-align:flex-end;align-items:flex-end;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;-webkit-box-flex-wrap:wrap;-webkit-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;row-gap:0;text-align:center;max-width:671px;}@media (max-width: 1079px){.css-je19u9{max-width:400px;}.css-je19u9>span{white-space:pre;}}@media (max-width: 799px){.css-je19u9{max-width:400px;}.css-je19u9>span{white-space:pre;}} decide what to .css-1kiodld{max-height:56px;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}@media (max-width: 1079px){.css-1kiodld{display:none;}} build next, decide what to build next.

• Types of experimental

Log in or sign up

Get started for free

Experimental Design: Types, Examples & Methods

Saul McLeod, PhD

Editor-in-Chief for Simply Psychology

BSc (Hons) Psychology, MRes, PhD, University of Manchester

Saul McLeod, PhD., is a qualified psychology teacher with over 18 years of experience in further and higher education. He has been published in peer-reviewed journals, including the Journal of Clinical Psychology.

Learn about our Editorial Process

Olivia Guy-Evans, MSc

Associate Editor for Simply Psychology

BSc (Hons) Psychology, MSc Psychology of Education

Olivia Guy-Evans is a writer and associate editor for Simply Psychology. She has previously worked in healthcare and educational sectors.

On This Page:

Experimental design refers to how participants are allocated to different groups in an experiment. Types of design include repeated measures, independent groups, and matched pairs designs.

Probably the most common way to design an experiment in psychology is to divide the participants into two groups, the experimental group and the control group, and then introduce a change to the experimental group, not the control group.

The researcher must decide how he/she will allocate their sample to the different experimental groups.  For example, if there are 10 participants, will all 10 participants participate in both groups (e.g., repeated measures), or will the participants be split in half and take part in only one group each?

Three types of experimental designs are commonly used:

1. Independent Measures

Independent measures design, also known as between-groups , is an experimental design where different participants are used in each condition of the independent variable.  This means that each condition of the experiment includes a different group of participants.

This should be done by random allocation, ensuring that each participant has an equal chance of being assigned to one group.

Independent measures involve using two separate groups of participants, one in each condition. For example:

• Con : More people are needed than with the repeated measures design (i.e., more time-consuming).
• Pro : Avoids order effects (such as practice or fatigue) as people participate in one condition only.  If a person is involved in several conditions, they may become bored, tired, and fed up by the time they come to the second condition or become wise to the requirements of the experiment!
• Con : Differences between participants in the groups may affect results, for example, variations in age, gender, or social background.  These differences are known as participant variables (i.e., a type of extraneous variable ).
• Control : After the participants have been recruited, they should be randomly assigned to their groups. This should ensure the groups are similar, on average (reducing participant variables).

2. Repeated Measures Design

Repeated Measures design is an experimental design where the same participants participate in each independent variable condition.  This means that each experiment condition includes the same group of participants.

Repeated Measures design is also known as within-groups or within-subjects design .

• Pro : As the same participants are used in each condition, participant variables (i.e., individual differences) are reduced.
• Con : There may be order effects. Order effects refer to the order of the conditions affecting the participants’ behavior.  Performance in the second condition may be better because the participants know what to do (i.e., practice effect).  Or their performance might be worse in the second condition because they are tired (i.e., fatigue effect). This limitation can be controlled using counterbalancing.
• Pro : Fewer people are needed as they participate in all conditions (i.e., saves time).
• Control : To combat order effects, the researcher counter-balances the order of the conditions for the participants.  Alternating the order in which participants perform in different conditions of an experiment.

Counterbalancing

Suppose we used a repeated measures design in which all of the participants first learned words in “loud noise” and then learned them in “no noise.”

We expect the participants to learn better in “no noise” because of order effects, such as practice. However, a researcher can control for order effects using counterbalancing.

The sample would be split into two groups: experimental (A) and control (B).  For example, group 1 does ‘A’ then ‘B,’ and group 2 does ‘B’ then ‘A.’ This is to eliminate order effects.

Although order effects occur for each participant, they balance each other out in the results because they occur equally in both groups.

3. Matched Pairs Design

A matched pairs design is an experimental design where pairs of participants are matched in terms of key variables, such as age or socioeconomic status. One member of each pair is then placed into the experimental group and the other member into the control group .

One member of each matched pair must be randomly assigned to the experimental group and the other to the control group.

• Con : If one participant drops out, you lose 2 PPs’ data.
• Pro : Reduces participant variables because the researcher has tried to pair up the participants so that each condition has people with similar abilities and characteristics.
• Con : Very time-consuming trying to find closely matched pairs.
• Pro : It avoids order effects, so counterbalancing is not necessary.
• Con : Impossible to match people exactly unless they are identical twins!
• Control : Members of each pair should be randomly assigned to conditions. However, this does not solve all these problems.

Experimental design refers to how participants are allocated to an experiment’s different conditions (or IV levels). There are three types:

1. Independent measures / between-groups : Different participants are used in each condition of the independent variable.

2. Repeated measures /within groups : The same participants take part in each condition of the independent variable.

3. Matched pairs : Each condition uses different participants, but they are matched in terms of important characteristics, e.g., gender, age, intelligence, etc.

Learning Check

Read about each of the experiments below. For each experiment, identify (1) which experimental design was used; and (2) why the researcher might have used that design.

1 . To compare the effectiveness of two different types of therapy for depression, depressed patients were assigned to receive either cognitive therapy or behavior therapy for a 12-week period.

The researchers attempted to ensure that the patients in the two groups had similar severity of depressed symptoms by administering a standardized test of depression to each participant, then pairing them according to the severity of their symptoms.

2 . To assess the difference in reading comprehension between 7 and 9-year-olds, a researcher recruited each group from a local primary school. They were given the same passage of text to read and then asked a series of questions to assess their understanding.

3 . To assess the effectiveness of two different ways of teaching reading, a group of 5-year-olds was recruited from a primary school. Their level of reading ability was assessed, and then they were taught using scheme one for 20 weeks.

At the end of this period, their reading was reassessed, and a reading improvement score was calculated. They were then taught using scheme two for a further 20 weeks, and another reading improvement score for this period was calculated. The reading improvement scores for each child were then compared.

4 . To assess the effect of the organization on recall, a researcher randomly assigned student volunteers to two conditions.

Condition one attempted to recall a list of words that were organized into meaningful categories; condition two attempted to recall the same words, randomly grouped on the page.

Experiment Terminology

Ecological validity.

The degree to which an investigation represents real-life experiences.

Experimenter effects

These are the ways that the experimenter can accidentally influence the participant through their appearance or behavior.

Demand characteristics

The clues in an experiment lead the participants to think they know what the researcher is looking for (e.g., the experimenter’s body language).

Independent variable (IV)

The variable the experimenter manipulates (i.e., changes) is assumed to have a direct effect on the dependent variable.

Dependent variable (DV)

Variable the experimenter measures. This is the outcome (i.e., the result) of a study.

Extraneous variables (EV)

All variables which are not independent variables but could affect the results (DV) of the experiment. Extraneous variables should be controlled where possible.

Confounding variables

Variable(s) that have affected the results (DV), apart from the IV. A confounding variable could be an extraneous variable that has not been controlled.

Random Allocation

Randomly allocating participants to independent variable conditions means that all participants should have an equal chance of taking part in each condition.

The principle of random allocation is to avoid bias in how the experiment is carried out and limit the effects of participant variables.

Order effects

Changes in participants’ performance due to their repeating the same or similar test more than once. Examples of order effects include:

(i) practice effect: an improvement in performance on a task due to repetition, for example, because of familiarity with the task;

(ii) fatigue effect: a decrease in performance of a task due to repetition, for example, because of boredom or tiredness.

• Skip to secondary menu
• Skip to main content
• Skip to primary sidebar

Statistics By Jim

Making statistics intuitive

Experimental Design: Definition and Types

By Jim Frost 3 Comments

What is Experimental Design?

An experimental design is a detailed plan for collecting and using data to identify causal relationships. Through careful planning, the design of experiments allows your data collection efforts to have a reasonable chance of detecting effects and testing hypotheses that answer your research questions.

An experiment is a data collection procedure that occurs in controlled conditions to identify and understand causal relationships between variables. Researchers can use many potential designs. The ultimate choice depends on their research question, resources, goals, and constraints. In some fields of study, researchers refer to experimental design as the design of experiments (DOE). Both terms are synonymous.

Ultimately, the design of experiments helps ensure that your procedures and data will evaluate your research question effectively. Without an experimental design, you might waste your efforts in a process that, for many potential reasons, can’t answer your research question. In short, it helps you trust your results.

Learn more about Independent and Dependent Variables .

Design of Experiments: Goals & Settings

Experiments occur in many settings, ranging from psychology, social sciences, medicine, physics, engineering, and industrial and service sectors. Typically, experimental goals are to discover a previously unknown effect , confirm a known effect, or test a hypothesis.

Effects represent causal relationships between variables. For example, in a medical experiment, does the new medicine cause an improvement in health outcomes? If so, the medicine has a causal effect on the outcome.

An experimental design’s focus depends on the subject area and can include the following goals:

• Understanding the relationships between variables.
• Identifying the variables that have the largest impact on the outcomes.
• Finding the input variable settings that produce an optimal result.

For example, psychologists have conducted experiments to understand how conformity affects decision-making. Sociologists have performed experiments to determine whether ethnicity affects the public reaction to staged bike thefts. These experiments map out the causal relationships between variables, and their primary goal is to understand the role of various factors.

Conversely, in a manufacturing environment, the researchers might use an experimental design to find the factors that most effectively improve their product’s strength, identify the optimal manufacturing settings, and do all that while accounting for various constraints. In short, a manufacturer’s goal is often to use experiments to improve their products cost-effectively.

In a medical experiment, the goal might be to quantify the medicine’s effect and find the optimum dosage.

Developing an Experimental Design

Developing an experimental design involves planning that maximizes the potential to collect data that is both trustworthy and able to detect causal relationships. Specifically, these studies aim to see effects when they exist in the population the researchers are studying, preferentially favor causal effects, isolate each factor’s true effect from potential confounders, and produce conclusions that you can generalize to the real world.

To accomplish these goals, experimental designs carefully manage data validity and reliability , and internal and external experimental validity. When your experiment is valid and reliable, you can expect your procedures and data to produce trustworthy results.

An excellent experimental design involves the following:

• Lots of preplanning.
• Developing experimental treatments.
• Determining how to assign subjects to treatment groups.

The remainder of this article focuses on how experimental designs incorporate these essential items to accomplish their research goals.

Learn more about Data Reliability vs. Validity and Internal and External Experimental Validity .

Preplanning, Defining, and Operationalizing for Design of Experiments

This phase of the design of experiments helps you identify critical variables, know how to measure them while ensuring reliability and validity, and understand the relationships between them. The review can also help you find ways to reduce sources of variability, which increases your ability to detect treatment effects. Notably, the literature review allows you to learn how similar studies designed their experiments and the challenges they faced.

Operationalizing a study involves taking your research question, using the background information you gathered, and formulating an actionable plan.

This process should produce a specific and testable hypothesis using data that you can reasonably collect given the resources available to the experiment.

• Null hypothesis : The jumping exercise intervention does not affect bone density.
• Alternative hypothesis : The jumping exercise intervention affects bone density.

To learn more about this early phase, read Five Steps for Conducting Scientific Studies with Statistical Analyses .

Formulating Treatments in Experimental Designs

In an experimental design, treatments are variables that the researchers control. They are the primary independent variables of interest. Researchers administer the treatment to the subjects or items in the experiment and want to know whether it causes changes in the outcome.

As the name implies, a treatment can be medical in nature, such as a new medicine or vaccine. But it’s a general term that applies to other things such as training programs, manufacturing settings, teaching methods, and types of fertilizers. I helped run an experiment where the treatment was a jumping exercise intervention that we hoped would increase bone density. All these treatment examples are things that potentially influence a measurable outcome.

Even when you know your treatment generally, you must carefully consider the amount. How large of a dose? If you’re comparing three different temperatures in a manufacturing process, how far apart are they? For my bone mineral density study, we had to determine how frequently the exercise sessions would occur and how long each lasted.

How you define the treatments in the design of experiments can affect your findings and the generalizability of your results.

Assigning Subjects to Experimental Groups

A crucial decision for all experimental designs is determining how researchers assign subjects to the experimental conditions—the treatment and control groups. The control group is often, but not always, the lack of a treatment. It serves as a basis for comparison by showing outcomes for subjects who don’t receive a treatment. Learn more about Control Groups .

How your experimental design assigns subjects to the groups affects how confident you can be that the findings represent true causal effects rather than mere correlation caused by confounders. Indeed, the assignment method influences how you control for confounding variables. This is the difference between correlation and causation .

Imagine a study finds that vitamin consumption correlates with better health outcomes. As a researcher, you want to be able to say that vitamin consumption causes the improvements. However, with the wrong experimental design, you might only be able to say there is an association. A confounder, and not the vitamins, might actually cause the health benefits.

Let’s explore some of the ways to assign subjects in design of experiments.

Completely Randomized Designs

A completely randomized experimental design randomly assigns all subjects to the treatment and control groups. You simply take each participant and use a random process to determine their group assignment. You can flip coins, roll a die, or use a computer. Randomized experiments must be prospective studies because they need to be able to control group assignment.

Random assignment in the design of experiments helps ensure that the groups are roughly equivalent at the beginning of the study. This equivalence at the start increases your confidence that any differences you see at the end were caused by the treatments. The randomization tends to equalize confounders between the experimental groups and, thereby, cancels out their effects, leaving only the treatment effects.

For example, in a vitamin study, the researchers can randomly assign participants to either the control or vitamin group. Because the groups are approximately equal when the experiment starts, if the health outcomes are different at the end of the study, the researchers can be confident that the vitamins caused those improvements.

Statisticians consider randomized experimental designs to be the best for identifying causal relationships.

If you can’t randomly assign subjects but want to draw causal conclusions about an intervention, consider using a quasi-experimental design .

Learn more about Randomized Controlled Trials and Random Assignment in Experiments .

Randomized Block Designs

Nuisance factors are variables that can affect the outcome, but they are not the researcher’s primary interest. Unfortunately, they can hide or distort the treatment results. When experimenters know about specific nuisance factors, they can use a randomized block design to minimize their impact.

This experimental design takes subjects with a shared “nuisance” characteristic and groups them into blocks. The participants in each block are then randomly assigned to the experimental groups. This process allows the experiment to control for known nuisance factors.

Blocking in the design of experiments reduces the impact of nuisance factors on experimental error. The analysis assesses the effects of the treatment within each block, which removes the variability between blocks. The result is that blocked experimental designs can reduce the impact of nuisance variables, increasing the ability to detect treatment effects accurately.

Suppose you’re testing various teaching methods. Because grade level likely affects educational outcomes, you might use grade level as a blocking factor. To use a randomized block design for this scenario, divide the participants by grade level and then randomly assign the members of each grade level to the experimental groups.

A standard guideline for an experimental design is to “Block what you can, randomize what you cannot.” Use blocking for a few primary nuisance factors. Then use random assignment to distribute the unblocked nuisance factors equally between the experimental conditions.

You can also use covariates to control nuisance factors. Learn about Covariates: Definition and Uses .

Observational Studies

In some experimental designs, randomly assigning subjects to the experimental conditions is impossible or unethical. The researchers simply can’t assign participants to the experimental groups. However, they can observe them in their natural groupings, measure the essential variables, and look for correlations. These observational studies are also known as quasi-experimental designs. Retrospective studies must be observational in nature because they look back at past events.

Imagine you’re studying the effects of depression on an activity. Clearly, you can’t randomly assign participants to the depression and control groups. But you can observe participants with and without depression and see how their task performance differs.

Observational studies let you perform research when you can’t control the treatment. However, quasi-experimental designs increase the problem of confounding variables. For this design of experiments, correlation does not necessarily imply causation. While special procedures can help control confounders in an observational study, you’re ultimately less confident that the results represent causal findings.

Learn more about Observational Studies .

For a good comparison, learn about the differences and tradeoffs between Observational Studies and Randomized Experiments .

Between-Subjects vs. Within-Subjects Experimental Designs

When you think of the design of experiments, you probably picture a treatment and control group. Researchers assign participants to only one of these groups, so each group contains entirely different subjects than the other groups. Analysts compare the groups at the end of the experiment. Statisticians refer to this method as a between-subjects, or independent measures, experimental design.

In a between-subjects design , you can have more than one treatment group, but each subject is exposed to only one condition, the control group or one of the treatment groups.

A potential downside to this approach is that differences between groups at the beginning can affect the results at the end. As you’ve read earlier, random assignment can reduce those differences, but it is imperfect. There will always be some variability between the groups.

In a  within-subjects experimental design , also known as repeated measures, subjects experience all treatment conditions and are measured for each. Each subject acts as their own control, which reduces variability and increases the statistical power to detect effects.

In this experimental design, you minimize pre-existing differences between the experimental conditions because they all contain the same subjects. However, the order of treatments can affect the results. Beware of practice and fatigue effects. Learn more about Repeated Measures Designs .

Design of Experiments Examples

For example, a bone density study has three experimental groups—a control group, a stretching exercise group, and a jumping exercise group.

In a between-subjects experimental design, scientists randomly assign each participant to one of the three groups.

In a within-subjects design, all subjects experience the three conditions sequentially while the researchers measure bone density repeatedly. The procedure can switch the order of treatments for the participants to help reduce order effects.

Matched Pairs Experimental Design

A matched pairs experimental design is a between-subjects study that uses pairs of similar subjects. Researchers use this approach to reduce pre-existing differences between experimental groups. It’s yet another design of experiments method for reducing sources of variability.

Researchers identify variables likely to affect the outcome, such as demographics. When they pick a subject with a set of characteristics, they try to locate another participant with similar attributes to create a matched pair. Scientists randomly assign one member of a pair to the treatment group and the other to the control group.

On the plus side, this process creates two similar groups, and it doesn’t create treatment order effects. While matched pairs do not produce the perfectly matched groups of a within-subjects design (which uses the same subjects in all conditions), it aims to reduce variability between groups relative to a between-subjects study.

On the downside, finding matched pairs is very time-consuming. Additionally, if one member of a matched pair drops out, the other subject must leave the study too.

Learn more about Matched Pairs Design: Uses & Examples .

Another consideration is whether you’ll use a cross-sectional design (one point in time) or use a longitudinal study to track changes over time .

A case study is a research method that often serves as a precursor to a more rigorous experimental design by identifying research questions, variables, and hypotheses to test. Learn more about What is a Case Study? Definition & Examples .

In conclusion, the design of experiments is extremely sensitive to subject area concerns and the time and resources available to the researchers. Developing a suitable experimental design requires balancing a multitude of considerations. A successful design is necessary to obtain trustworthy answers to your research question and to have a reasonable chance of detecting treatment effects when they exist.

Share this:

Reader Interactions

March 23, 2024 at 2:35 pm

Dear Jim You wrote a superb document, I will use it in my Buistatistics course, along with your three books. Thank you very much! Miguel

March 23, 2024 at 5:43 pm

Thanks so much, Miguel! Glad this post was helpful and I trust the books will be as well.

April 10, 2023 at 4:36 am

What are the purpose and uses of experimental research design?

Comments and Questions Cancel reply

Have a language expert improve your writing

Run a free plagiarism check in 10 minutes, generate accurate citations for free.

• Knowledge Base

Methodology

• What Is a Research Design | Types, Guide & Examples

What Is a Research Design | Types, Guide & Examples

Published on June 7, 2021 by Shona McCombes . Revised on September 5, 2024 by Pritha Bhandari.

A research design is a strategy for answering your   research question  using empirical data. Creating a research design means making decisions about:

• Your overall research objectives and approach
• Whether you’ll rely on primary research or secondary research
• Your sampling methods or criteria for selecting subjects
• Your data collection methods
• The procedures you’ll follow to collect data
• Your data analysis methods

A well-planned research design helps ensure that your methods match your research objectives and that you use the right kind of analysis for your data.

You might have to write up a research design as a standalone assignment, or it might be part of a larger   research proposal or other project. In either case, you should carefully consider which methods are most appropriate and feasible for answering your question.

Table of contents

Step 1: consider your aims and approach, step 2: choose a type of research design, step 3: identify your population and sampling method, step 4: choose your data collection methods, step 5: plan your data collection procedures, step 6: decide on your data analysis strategies, other interesting articles, frequently asked questions about research design.

• Introduction

Before you can start designing your research, you should already have a clear idea of the research question you want to investigate.

There are many different ways you could go about answering this question. Your research design choices should be driven by your aims and priorities—start by thinking carefully about what you want to achieve.

The first choice you need to make is whether you’ll take a qualitative or quantitative approach.

Qualitative research designs tend to be more flexible and inductive , allowing you to adjust your approach based on what you find throughout the research process.

Quantitative research designs tend to be more fixed and deductive , with variables and hypotheses clearly defined in advance of data collection.

It’s also possible to use a mixed-methods design that integrates aspects of both approaches. By combining qualitative and quantitative insights, you can gain a more complete picture of the problem you’re studying and strengthen the credibility of your conclusions.

Practical and ethical considerations when designing research

As well as scientific considerations, you need to think practically when designing your research. If your research involves people or animals, you also need to consider research ethics .

• How much time do you have to collect data and write up the research?
• Will you be able to gain access to the data you need (e.g., by travelling to a specific location or contacting specific people)?
• Do you have the necessary research skills (e.g., statistical analysis or interview techniques)?
• Will you need ethical approval ?

At each stage of the research design process, make sure that your choices are practically feasible.

Prevent plagiarism. Run a free check.

Within both qualitative and quantitative approaches, there are several types of research design to choose from. Each type provides a framework for the overall shape of your research.

Types of quantitative research designs

Quantitative designs can be split into four main types.

• Experimental and   quasi-experimental designs allow you to test cause-and-effect relationships
• Descriptive and correlational designs allow you to measure variables and describe relationships between them.

With descriptive and correlational designs, you can get a clear picture of characteristics, trends and relationships as they exist in the real world. However, you can’t draw conclusions about cause and effect (because correlation doesn’t imply causation ).

Experiments are the strongest way to test cause-and-effect relationships without the risk of other variables influencing the results. However, their controlled conditions may not always reflect how things work in the real world. They’re often also more difficult and expensive to implement.

Types of qualitative research designs

Qualitative designs are less strictly defined. This approach is about gaining a rich, detailed understanding of a specific context or phenomenon, and you can often be more creative and flexible in designing your research.

The table below shows some common types of qualitative design. They often have similar approaches in terms of data collection, but focus on different aspects when analyzing the data.

Your research design should clearly define who or what your research will focus on, and how you’ll go about choosing your participants or subjects.

In research, a population is the entire group that you want to draw conclusions about, while a sample is the smaller group of individuals you’ll actually collect data from.

Defining the population

A population can be made up of anything you want to study—plants, animals, organizations, texts, countries, etc. In the social sciences, it most often refers to a group of people.

For example, will you focus on people from a specific demographic, region or background? Are you interested in people with a certain job or medical condition, or users of a particular product?

The more precisely you define your population, the easier it will be to gather a representative sample.

• Sampling methods

Even with a narrowly defined population, it’s rarely possible to collect data from every individual. Instead, you’ll collect data from a sample.

To select a sample, there are two main approaches: probability sampling and non-probability sampling . The sampling method you use affects how confidently you can generalize your results to the population as a whole.

Probability sampling is the most statistically valid option, but it’s often difficult to achieve unless you’re dealing with a very small and accessible population.

For practical reasons, many studies use non-probability sampling, but it’s important to be aware of the limitations and carefully consider potential biases. You should always make an effort to gather a sample that’s as representative as possible of the population.

Case selection in qualitative research

In some types of qualitative designs, sampling may not be relevant.

For example, in an ethnography or a case study , your aim is to deeply understand a specific context, not to generalize to a population. Instead of sampling, you may simply aim to collect as much data as possible about the context you are studying.

In these types of design, you still have to carefully consider your choice of case or community. You should have a clear rationale for why this particular case is suitable for answering your research question .

For example, you might choose a case study that reveals an unusual or neglected aspect of your research problem, or you might choose several very similar or very different cases in order to compare them.

Data collection methods are ways of directly measuring variables and gathering information. They allow you to gain first-hand knowledge and original insights into your research problem.

You can choose just one data collection method, or use several methods in the same study.

Survey methods

Surveys allow you to collect data about opinions, behaviors, experiences, and characteristics by asking people directly. There are two main survey methods to choose from: questionnaires and interviews .

Observation methods

Observational studies allow you to collect data unobtrusively, observing characteristics, behaviors or social interactions without relying on self-reporting.

Observations may be conducted in real time, taking notes as you observe, or you might make audiovisual recordings for later analysis. They can be qualitative or quantitative.

Other methods of data collection

There are many other ways you might collect data depending on your field and topic.

If you’re not sure which methods will work best for your research design, try reading some papers in your field to see what kinds of data collection methods they used.

Secondary data

If you don’t have the time or resources to collect data from the population you’re interested in, you can also choose to use secondary data that other researchers already collected—for example, datasets from government surveys or previous studies on your topic.

With this raw data, you can do your own analysis to answer new research questions that weren’t addressed by the original study.

Using secondary data can expand the scope of your research, as you may be able to access much larger and more varied samples than you could collect yourself.

However, it also means you don’t have any control over which variables to measure or how to measure them, so the conclusions you can draw may be limited.

Here's why students love Scribbr's proofreading services

Discover proofreading & editing

As well as deciding on your methods, you need to plan exactly how you’ll use these methods to collect data that’s consistent, accurate, and unbiased.

Planning systematic procedures is especially important in quantitative research, where you need to precisely define your variables and ensure your measurements are high in reliability and validity.

Operationalization

Some variables, like height or age, are easily measured. But often you’ll be dealing with more abstract concepts, like satisfaction, anxiety, or competence. Operationalization means turning these fuzzy ideas into measurable indicators.

If you’re using observations , which events or actions will you count?

If you’re using surveys , which questions will you ask and what range of responses will be offered?

You may also choose to use or adapt existing materials designed to measure the concept you’re interested in—for example, questionnaires or inventories whose reliability and validity has already been established.

Reliability and validity

Reliability means your results can be consistently reproduced, while validity means that you’re actually measuring the concept you’re interested in.

For valid and reliable results, your measurement materials should be thoroughly researched and carefully designed. Plan your procedures to make sure you carry out the same steps in the same way for each participant.

If you’re developing a new questionnaire or other instrument to measure a specific concept, running a pilot study allows you to check its validity and reliability in advance.

Sampling procedures

As well as choosing an appropriate sampling method , you need a concrete plan for how you’ll actually contact and recruit your selected sample.

That means making decisions about things like:

• How many participants do you need for an adequate sample size?
• What inclusion and exclusion criteria will you use to identify eligible participants?
• How will you contact your sample—by mail, online, by phone, or in person?

If you’re using a probability sampling method , it’s important that everyone who is randomly selected actually participates in the study. How will you ensure a high response rate?

If you’re using a non-probability method , how will you avoid research bias and ensure a representative sample?

Data management

It’s also important to create a data management plan for organizing and storing your data.

Will you need to transcribe interviews or perform data entry for observations? You should anonymize and safeguard any sensitive data, and make sure it’s backed up regularly.

Keeping your data well-organized will save time when it comes to analyzing it. It can also help other researchers validate and add to your findings (high replicability ).

On its own, raw data can’t answer your research question. The last step of designing your research is planning how you’ll analyze the data.

Quantitative data analysis

In quantitative research, you’ll most likely use some form of statistical analysis . With statistics, you can summarize your sample data, make estimates, and test hypotheses.

Using descriptive statistics , you can summarize your sample data in terms of:

• The distribution of the data (e.g., the frequency of each score on a test)
• The central tendency of the data (e.g., the mean to describe the average score)
• The variability of the data (e.g., the standard deviation to describe how spread out the scores are)

The specific calculations you can do depend on the level of measurement of your variables.

Using inferential statistics , you can:

• Make estimates about the population based on your sample data.
• Test hypotheses about a relationship between variables.

Regression and correlation tests look for associations between two or more variables, while comparison tests (such as t tests and ANOVAs ) look for differences in the outcomes of different groups.

Your choice of statistical test depends on various aspects of your research design, including the types of variables you’re dealing with and the distribution of your data.

Qualitative data analysis

In qualitative research, your data will usually be very dense with information and ideas. Instead of summing it up in numbers, you’ll need to comb through the data in detail, interpret its meanings, identify patterns, and extract the parts that are most relevant to your research question.

Two of the most common approaches to doing this are thematic analysis and discourse analysis .

There are many other ways of analyzing qualitative data depending on the aims of your research. To get a sense of potential approaches, try reading some qualitative research papers in your field.

If you want to know more about the research process , methodology , research bias , or statistics , make sure to check out some of our other articles with explanations and examples.

• Simple random sampling
• Stratified sampling
• Cluster sampling
• Likert scales
• Reproducibility

 Statistics

• Null hypothesis
• Statistical power
• Probability distribution
• Effect size
• Poisson distribution

Research bias

• Optimism bias
• Cognitive bias
• Implicit bias
• Hawthorne effect
• Anchoring bias
• Explicit bias

A research design is a strategy for answering your   research question . It defines your overall approach and determines how you will collect and analyze data.

A well-planned research design helps ensure that your methods match your research aims, that you collect high-quality data, and that you use the right kind of analysis to answer your questions, utilizing credible sources . This allows you to draw valid , trustworthy conclusions.

Quantitative research designs can be divided into two main categories:

• Correlational and descriptive designs are used to investigate characteristics, averages, trends, and associations between variables.
• Experimental and quasi-experimental designs are used to test causal relationships .

Qualitative research designs tend to be more flexible. Common types of qualitative design include case study , ethnography , and grounded theory designs.

The priorities of a research design can vary depending on the field, but you usually have to specify:

• Your research questions and/or hypotheses
• Your overall approach (e.g., qualitative or quantitative )
• The type of design you’re using (e.g., a survey , experiment , or case study )
• Your data collection methods (e.g., questionnaires , observations)
• Your data collection procedures (e.g., operationalization , timing and data management)
• Your data analysis methods (e.g., statistical tests  or thematic analysis )

A sample is a subset of individuals from a larger population . Sampling means selecting the group that you will actually collect data from in your research. For example, if you are researching the opinions of students in your university, you could survey a sample of 100 students.

In statistics, sampling allows you to test a hypothesis about the characteristics of a population.

Operationalization means turning abstract conceptual ideas into measurable observations.

For example, the concept of social anxiety isn’t directly observable, but it can be operationally defined in terms of self-rating scores, behavioral avoidance of crowded places, or physical anxiety symptoms in social situations.

Before collecting data , it’s important to consider how you will operationalize the variables that you want to measure.

A research project is an academic, scientific, or professional undertaking to answer a research question . Research projects can take many forms, such as qualitative or quantitative , descriptive , longitudinal , experimental , or correlational . What kind of research approach you choose will depend on your topic.

Cite this Scribbr article

If you want to cite this source, you can copy and paste the citation or click the “Cite this Scribbr article” button to automatically add the citation to our free Citation Generator.

McCombes, S. (2024, September 05). What Is a Research Design | Types, Guide & Examples. Scribbr. Retrieved September 16, 2024, from https://www.scribbr.com/methodology/research-design/

Is this article helpful?

Shona McCombes

Other students also liked, guide to experimental design | overview, steps, & examples, how to write a research proposal | examples & templates, ethical considerations in research | types & examples, get unlimited documents corrected.

✔ Free APA citation check included ✔ Unlimited document corrections ✔ Specialized in correcting academic texts

• What is New
• Download Your Software
• Behavioral Research
• Software for Consumer Research
• Software for Human Factors R&D
• Request Live Demo
• Contact Sales

Sensor Hardware

We carry a range of biosensors from the top hardware producers. All compatible with iMotions

iMotions for Higher Education

Imotions for business.

Flops and Fumbles: When Big Ideas Crash and Burn

Market Research

An Introduction to Concept Testing with Biosensors

Consumer Insights

Morten Pedersen

News & Events

• iMotions Lab
• iMotions Online

Eye Tracking

• Eye Tracking Screen Based
• Eye Tracking VR
• Eye Tracking Glasses
• Eye Tracking Webcam
• FEA (Facial Expression Analysis)
• Voice Analysis
• EDA/GSR (Electrodermal Activity)
• EEG (Electroencephalography)
• ECG (Electrocardiography)
• EMG (Electromyography)
• Respiration
• iMotions Lab: New features
• iMotions Lab: Developers
• EEG sensors
• Sensory and Perceptual
• Consumer Inights
• Human Factors R&D
• Work Environments, Training and Safety
• Customer Stories
• Published Research Papers
• Document Library
• Customer Support Program
• Help Center
• Release Notes
• Contact Support
• Partnerships
• Mission Statement
• Ownership and Structure
• Executive Management
• Job Opportunities

Publications

• Newsletter Sign Up

Experimental Design: The Complete Pocket Guide

Bryn Farnsworth

Our comprehensive manual on experimental design provides guidance on avoiding common mistakes and pitfalls when establishing the optimal experiment for your research.

Table of Contents

• Introduction to experimental methods

Humans are a quite curious species. We explore new grounds, improve products and services, find faster and safer ways to produce or transport goods, and we solve the mysteries of global diseases. All of these activities are guided by asking the right questions, by searching for answers in the right spots and taking appropriate decisions. Academic and commercial research have professionalized this quest for knowledge and insights into ourselves and the world surrounding us.

Every day, research institutions across the globe investigate the inner workings of our universe – from cellular levels of our synapses and neurons to macroscopic levels of planets and solar systems – by means of experimentation. Simply put: Experiments are the professional way to answer questions, identify cause and effect or determine predictors and outcomes. These insights help us understand how and why things are what they are and can ultimately be used to change the world by improving the good and overcoming the bad.

N.B. this post is an excerpt from our Experimental Design Guide. You can download your free copy below and get even more insights into the world of Experimental Design.

Free 44-page Experimental Design Guide

For Beginners and Intermediates

• Respondent management with groups and populations
• How to set up stimulus selection and arrangement

In contrast to the early years of scientific research, modern-age experiments are not merely results of scientists randomly probing assumptions combined with the pure luck to be at the right place at the right time and observe outcomes.

Today’s scientific insights are the result of careful thinking and experimental planning, proper collecting of data, and drawing of appropriate conclusions.

Experimental Design Example

Researchers use experiments to learn something new about the world, to answer questions or to probe theoretical assumptions.

Typical examples for research questions in human cognitive-behavioral research are:

• How does sensory stimulation affect human attention? How do, for example, moving dot patterns, sounds or electrical stimulation alter our perception of the world?

• What are the changes in human physiology during information uptake? How do heart rate and galvanic skin response, for example, change as we recall correct or incorrect information?

• How does virtual reality compared to real physical environments affect human behavior? Do humans learn faster in the real world compared to VR?

• How does stress affect the interaction with other colleagues or machines in the workplace?

• How does packaging of a product affect shoppers’ frustration levels? Is the new package intuitive to open, and if not, how does it affect the behavior of the person?

• How does the new TV commercial impact on emotional expressions and brand memory? Does gender have an influence on purchase decisions after watching the ad?

• How does a website affect users’ stress levels in terms of galvanic skin response, ECG and facial expressions?

• Which intersections in town cause most frustration in bicyclists?

• What are the aspects in a presidential campaign speech that drive voters’ decisions?

As you can see, research questions can be somewhat generic. Experiments are supposed to clarify these questions in a more standardized framework. In order to do so, several steps are necessary to fine-tune the research question into a more testable form:

Step 1: Phrase a hypothesis

First, the general research question is broken down into a testable hypothesis or several hypotheses. Hypotheses are explicit statements about cause and effect and address what outcomes occur when specific factors are manipulated:

Hypotheses phrase a relationship between one or more independent variables and one or more dependent variables:

•Independent variable

The independent variable (IV) is strategically changed, or manipulated, by the experimenter. IVs are also referred to as factors.

• Dependent variable (DV)

The dependent variable (DV) is measured by the experimenter. Experiments with one DV are called univariate, experiments with two or more DV are called multivariate.

The general research question “How does stress affect the interaction with others? ” might lead to the following hypotheses about how stress (independent variable) affects interaction with others (dependent variable):

1) “Having to reply to 100 or more incoming emails per hour results in reduced verbal interaction with colleagues.”

Independent variable: Number of emails per hour Dependent variable: Number of verbal interactions with colleagues per hour

2) “Sleeping 8 hours or more per night results in increased informal sport activities with colleagues.”

Independent variable : Duration of sleep per night Dependent variable : Number of sport meetups with colleagues per week

3) “Regular physical exercise in the evening results in increased occurrences of smiles when talking to others in business meetings.”

Independent variable : Number of evening sport activities per week Dependent variable : Smile occurrences when talking with others

Hypotheses make the research question more explicit by stating an observable relationship between cause and effect. Hypotheses also determine which stimuli are used and what respondents are exposed to.

A stimulus doesn’t have to be just pictures or tones, much more constitutes a stimulus, for example, questionnaires, websites, videos, speech and conversations with others, visual and proprioceptive input while driving and much more. We will address stimuli in more detail below.

Step 2: Sample Groups

Define sample groups.

After specifying the hypothesis, you need to clarify the respondent group characteristics for your experiment. This step is necessary to exclude side effects that could alter the outcomes of your experimental data collection. Make sure that demographic characteristics such as age, gender, education level, income, marital status, occupation etc. are consistent across the respondent pool. Individual characteristics such as state of health or exposure to certain life events should be considered as they might affect experimental outcomes. For example, mothers might respond differently to a TV ad for baby toys than women without kids. Soldiers suffering from PTSD might respond differently to stress-provoking stimuli than software developers.

Step 3: Assign subjects to groups

In this step, you randomly distribute subjects to the different experimental conditions. For example, for your stress in the workplace study you could create two experimental groups, where group one receives 10 emails per hour, and group two receives 100 emails per hour. You could now analyze how the two groups differ in their social interaction with others within the next 6 hours. Ideally, the assignment to experimental groups is done in a randomized fashion, such that all respondents have the same probability for ending up in the available experimental groups. There should not be any bias to assign specific respondents to one group or the other.

Step 4: Determine sampling frequency.

How often do you want to measure from respondents? Clinical trials typically measure patients’ state of health once per month over the course of several months or years. In usability studies you might ask respondents once at the end of the session several questions, either verbally or via surveys and questionnaires.

However, when you collect cognitive-behavioral data from EEG, EMG, ECG, GSR or other biosensors while respondents are doing a specific task, you are collecting tens to hundreds of data points per second – even though all of these sub-second samples might be used to compute an overall score reflecting a certain cognitive or affective state. We will address later in this guide which sensors are ideal to collect specific cognitive-behavioral metrics.

Step 5: Conduct the experiment and collect data.

In this step, you execute the experimental paradigm according to the selected methods. Make sure to observe, monitor, and report any important moments during data collection. Prior to conducting the experiment, run a pilot test to rule out any issues that might arise during data collection (stimulus was wrong length/non-randomized/not optimal, etc.)

Check out : 7 Tips & Tricks For a Smooth Lab Experience

Step 6: Pre-process data and analyze metrics.

In human cognitive-behavioral research, raw data can consist of self-reports or data from biosensors. Of course, video footage of experimental sessions such as focus groups and interviews also constitute raw data and have to be analyzed using coding schemes. Due to the wide range of statistical methods to analyze raw data and metrics, we will not address this step in the current guide. However, one crucial aspect should be mentioned here: The selection of a specific statistical method for data analysis should always be driven by the original hypothesis and the collected data.

Of course, not all experiments require the precise specification of all of these steps. Sometimes you as a researcher don’t have control of certain factors, or you are lacking access to specific respondent populations. Dependent on the amount of control that you have over the relationship between cause and effect, the following types of experiments can be distinguished:

Types of Experimental design

1. laboratory experiments.

Whenever we speak informally of experiments, lab experiments might come to mind where researchers in white lab coats observe others from behind one-side mirrors, taking minute notes on the performance and behavior of human participants executing key-press tasks in front of somewhat unpredictable machines. In fact, this is how human cognitive-behavioral research started (see the Milgram experiment ).

Gladfully, the days of sterile lab environments are long gone, and you can run your study wearing your favorite sweater. However, a core aspect still holds: Being able to control all factors and conditions that could have an effect. For example, in lab experiments you can select specific respondent groups and assign them to different experimental conditions, determine the precise timing and configuration of all stimuli, and exclude any problematic side-effects.

What you should know about laboratory experiments…

• Precise control of all external and internal factors that could affect experimental outcomes.
• Random assignment of respondents to experimental groups, ideally by means of randomization.
• Allows identification of cause-effect relationships with highest accuracy.
• Since everything is standardized, others can replicate your study, which makes your study more “credible” compared to non-standardized scenarios.

Limitations.

• Controlled experiments do not reflect the real world. Respondents might not respond naturally because the lab doesn’t reflect the natural environment. In technical terms, lab experiments are lacking ecological validity.
• Observer effects might change respondents’ behavior. An experimenter sitting right next to a respondent or observing them via webcam might bias experimental outcomes (read up on the Hawthorne Effect ).

2. Field experiments

In contrast to lab experiments, field experiments are done in the natural surroundings of respondents. While the experimenter manipulates the “cause”-aspect, there’s no control of what else could potentially affect the effects and outcomes (such as the Hofling’s Hospital Experiment based on Milgram‘s work).

Quite often, engineers also conduct field tests of prototypes of soft- and hardware to validate earlier lab tests and to obtain broader feedback from respondents in real life.

What you should know about field experiments…

>>  strengths..

• Field experiments reflect real-life scenarios more than lab experiments. They have higher ecological validity
• When experiments are covert and respondents don’t feel observed, the observed behavior is much closer to real life compared to lab settings.

>> Limitations.

• No control over external factors that could potentially affect outcomes. The outcomes are therefore much more varied. More respondents are therefore needed to compensate the variation.
• Difficult to replicate by others.
• Limited ability to obtain informed consent from respondents.

3. Natural experiments.

Natural experiments are pure observation studies in the sense that the experimenter doesn’t have any control. Respondent groups are observed as-is and not strategically assigned to different experimental conditions.

You might want to compare existing iPhone and Android users, people living close to Chernobyl and people living somewhere else, or patients suffering from cancer and healthy populations. In this case, the groups that you’d like to compare already exist by nature – you don’t have to create them.

What you should know about natural experiments…

• Behavior in natural experiments more likely reflects real life.
• Ideal in situations where it would be ethically unacceptable to manipulate the group assignment (e.g., expose respondents to radiation).
• More expensive and time-consuming than lab experiments.
• No control over any factors implies that replication by others is almost impossible.

How can I measure human behavior?

Laboratory, field and natural experiments all have one aspect in common: Insights are accomplished empirically. “Empirical” means that research questions and hypotheses are not answered by mere reflection or thought experiments.

Instead of leaning back in a chair and pondering over the potential outcomes of a thought experiment, researchers in human cognitive-behavioral science accomplish their work by means of active observation and probing of the environment in order to identify the underlying processes as well as the ultimate “driving forces” of human behavior.

Within the last decades, researchers have developed intricate experimental techniques and procedures that have found their way also into commercial testing of emotional, cognitive and attentional effects of new products and services, or how personality traits and problem-solving strategies have an impact on brand likeability and consumer preferences.

Two ways to study Human Behavior

Qualitative studies on human behavior.

Qualitative studies gather observational insights. Examples include the investigation of diary entries, open questionnaires, unstructured interviews or observations. Because nothing is counted or quantified and every observation is described as-is, qualitative data is also referred to as descriptive.

In qualitative field studies or usability studies, for example, researchers directly observe how respondents are using the technology, allowing them to directly ask questions, probe on behavior or potentially even adjust the experimental protocol to incorporate the individual’s behavior. The focus of qualitative studies is primarily on understanding how respondents see the world and why they react in a specific way.

What you should know about qualitative studies…

•  Ideal to answer “why” and “how to fix a problem?” questions.
• Focus on individual experience of the respondent.
• Small respondent samples required.
• Knowledge gained in the specific study might not be transferrable to other groups.
• Data collection might take longer per respondent.
• Risk that results are affected by researcher’s biases and preferences.

Typical use cases.

•  UX, web and software usability tests (description of user journeys).
• Open-ended interviews and surveys on biographical events.
• Focus groups with / without experimenter present.

Check out: How to Deliver better UX with Emotion Detection 

Quantitative studies

Quantitative studies by contrast, quantitative studies characterize the systematic empirical investigation of observable phenomena via statistical, mathematical or computational techniques. In other words, quantitative studies use numbers to describe and characterize human behavior.

Examples for quantitative techniques include structured surveys and interviews, observations with dedicated coding schemes (e.g., counting the number of cigarettes smoked within a day), or physiological measurements from EEG, EMG, ECG, GSR and other sensors producing numerical output. Whenever researchers are using quantitative methods, they translate behavioral observations into countable numbers and statistical outputs. All of this is done to guarantee maximum experimental control.

What you should know about quantitative studies…

• Ideal for answering “how many” and “how much” questions.
• Useful to analyze large respondent groups, focus on entire populations.
• High amount of standardization requires less time than qualitative studies.
• Provides numerical values that can be analyzed statistically.
• Experimenter might miss out phenomena because the measurement tool is too narrow.
• Contextual factors are often ignored or missing.
• Studies are expensive and time-consuming.
• Behavioral observation using coding schemes (e.g., on facial expressions or action occurrences within a certain time frame)
• Structured interviews and surveys containing single- or multiple-choice questions as well as scales.
• Physiological measurements of bodily processes (EEG, EMG, GSR etc.)

Psychology Research with iMotions

The world’s leading human behavior software

Check out: Qualitative vs Quantitative Research 

Which numbers could human cognitive-behavioral research potentially use to describe our complex inner workings, our intelligence, personality traits or skill levels? What are measurable indicators of a person being a shopaholic, for example?

Indicators that can be counted might be the average time spent in department stores during a week, the cumulative amount of money laid out for certain lifestyle products, or the number of shoe boxes filling up the closet under the stairs (have a look at our reading tip on measurement and the assignment of numbers or events).

The basic principle is that hidden factors of our personality can be made visible (and therefore measurable) by breaking them into feasible and tangible, graspable and observable units which can be counted numerically. This “making visible” of latent constructs of our personality and identity is referred to as operationalization.

While some measures are more suitable to capture an underlying latent characteristic, others might fail. So the question is, what actually constitutes an appropriate measure?

Measurements to avoid bias

This is generally described with respect to the following criteria:

Objectivity

Objectivity is the most general requirement and reflects the fact that measures should come to the same result no matter who is using them. Also, they should generate the same outcomes independent of the outside influences. For example, a multiple-choice personality questionnaire or survey is objective if it returns the same score irrelevant of whether the participant responds verbally or in written form. Further, the result should be independent of the knowledge or attitude of the experimenter, so that the results are purely driven by the performance of the respondent.

Reliability

A measure is said to have high reliability if it returns the same value under consistent conditions. There are several sub-categories of reliability. For example, “retest reliability” describes the stability of a measure over time, “inter-rater reliability” reflects the amount to which different experimenters give consistent estimates of the same behavior, while “split-half reliability” breaks a test into two and examines to what extent the two halves generate identical results.

This is the final and most crucial criterion. It reflects the extent to which a measure collects what it is supposed to collect. Imagine an experiment where body size is collected to measure its relationship with happiness. Obviously, the measure is both objective and reliable (body size measures are quite consistent irrespective of the person taking the measurement) but it is truly a poor measure with respect to its construct validity (i.e., its capability to truly capture the underlying variable) for happiness.

Once you have identified measures that fulfill objectivity, reliability and validity criteria at the same time, you are on the right track to generate experimental outcomes that will push beyond the frontiers of our existing knowledge.

Respondent Management

While Iceland has research programs where experiments are applied to the entire nation, other countries and situations do not allow testing everybody. Of course, it would grant maximum insights into your research question, but due to time and resource constraints studies and experiments are generally carried out on respondent groups rather than entire populations.

The most challenging part is to find respondents that truly represent the larger target population allowing you to generalize, or infer, from your study group findings to the population. You might have heard the phrase “representative sample” before. This describes respondent groups where each and every member of the population has an equal chance of being selected for your experiment. Populations don’t necessarily have to be entire countries – the term simply reflects “all people that share certain characteristics” (height, weight, BMI, hemoglobin levels, experience, income, nationality etc.) which are considered relevant for your experiment.

Exemplary populations are:

• Female academics between 30 and 40 years in the US with an average annual income of $50k
• Software developers with more than 5 years of experience in C#
• Patients suffering from secondary progressive Multiple Sclerosis
• After-work shoppers of any age and gender
• Danish mothers up to 50 years
• People wearing glasses

A sample now can be a group of 100 Multiple Sclerosis patients, or 20 dog owners. Finding “representative samples” is not that easy as there is some bias in almost all studies. Samples can be found as following:

Non-random respondent sampling

Non-random sampling can be done during initial pre-screening phases, where generalization is not important. In that case, the experimental outcomes only apply to the tested respondent group. Sampling is done as following:

• Volunteers . You ask people on the street, and whoever agrees to participate is tested.
• Snowball sample . One case identifies others of his kind (e.g., HSE shoppers).
• Convenience sample . You test your co-workers and colleagues or other readily available groups.
• Quota sample . At-will selection of a fixed number from several groups (e.g., 30 male and 30 female respondents).

Random respondent sampling .

Random sampling is actually giving everyone in the population the same chance of being included in your experiment. The benefit of being able to conclude from your research findings obtained from several respondents to the general public comes, however, with high demands on time and resources. The following random sampling strategies exist:

Simple random sampling

In random samples chances for everyone are identical to being included in your test. This means that you had to identify, for example, every female academic between 30 and 40 years in the US with an average annual income of $50k, or every dog owner. Subsequently, you draw random samples and only contact those. Random sampling disallows any selection bias based on volunteering or cooperation.

Systematic sampling

Instead of a completely random selection, you systematically select every nth person from an existing list, for example ordered by respondent age, disease duration, membership, distance etc.

Multistage sampling

Sampling can be done in multiple steps. For example, to find representative students for testing, you can first draw a random selection of counties, then proceed with random drawing of cities, schools, and classes. Finally, you randomly draw students for observation and recording.

Cluster sampling

Particularly for self-reports, studies are carried out on large and geographically dispersed populations. In order to obtain the required number of respondents for testing, clusters may be identified and randomly drawn. Subsuequently, all members of the drawn samples are tested. For example, clustering might be done using households – in this case, all household members are tested, reducing the time and resources for testing massively.

Which sampling method you use is generally determined by feasibility in terms of time and resources. It might often be difficult to obtain truly random samples, particularly in field research. You can find more details on suggested procedures for representative sampling in Banerjee and colleagues (2007; 2010).

How many respondents do I need?

Sampling strategies are closely linked to the sample size of your experiment. If you would like to do a single case study, of course only one respondent is needed. In this case, however, you cannot generalize any findings to the larger population. On the other hand, sampling from the entire population is not possible. The question is, how many respondents are suitable for your experiment? What is the ideal sample size?

Martinez and colleagues (2014) as well as Niles (2011) provide recommendations. Without delving too deep into statistics, the main message is about this: Always collect as many respondents as necessary. For quantitative usability testing 20 respondents might be sufficient, but more respondents should be tested whenever the expected effects are smaller, for example, if there’s only subtle differences between the different stimulus conditions.

This is why academic researchers run studies with dozens to hundreds or thousands of respondents. With more respondents, you reduce the ambiguity of individual variation that could have affected experimental outcomes.Top of Page

The amount of security about your findings is typically expressed with respect to confidence, which is roughly expressed with the following formula:

N is the sample size. As you can see, higher respondent samples cause confidence to become smaller (which is the desired outcome). In other words, testing more people gives you more accurate results.

For example, if you tested the preference for a new product with 10 out of 10,000 respondents, then the confidence is at 32%. If 7 out of 10 respondents (70%) liked the new product, the actual proportion in the population could be as low as 48% (70-32) and as high as 100% (70+32, you can’t be above 100). With a variation from 48% to 100%, your test might not be that helpful.

If you increase the sample size to 100 respondents out of 10,000, the confidence is at 10%. With 70 out of 100 respondents liking the product, the actual value in the population is somewhere between 60% and 80%. You’re getting much closer!

If you would like to further reduce the confidence to 5%, you have to test at least 500 randomly-selected respondents. The bottom line is, you have to test lots of respondents before being able to get to conclusions. For more information visit the Creative Research Systems website , where you can find a more exact formula as well as a sample size calculator tool.

Cross-sectional vs. longitudinal designs

Experimental design and the way your study is carried out depends on the nature of your research question. If you’re interested in how a new TV advertisement is perceived by the general public in terms of attention, cognition and affect, there’s several ways to design your study. Do you want to compare cognitive-behavioral outcomes of the ad among different populations of low and high-income households at the same point in time? Or, do you want to measure the TV ad effects in a single population (say, male high-income shoppers with specific demographic characteristics) over an extended period of time? The former approach is generally referred to as cross-sectional design. The latter is called longitudinal design. The two can further be combined (mixed design)

Cross-sectional design

In cross-sectional studies two or more groups are compared at a single point in time. Similar to taking a snapshot, every respondent is invited and tested just once. In our example, you would show the new TV ad to respondents from low- and high-income households. You would not, however, invite them and show them the TV ad again a week later.

Other examples of cross-sectional studies are:

• Gaming. Compare effects of video games on emotional responsiveness of healthy children and children suffering from ADHS.
• Web testing. Compare website usability evaluation of young, middle-aged and senior shoppers.
• Psychology. Compare evaluation of parenting style of mothers and fathers.

The primary benefit of a cross-sectional experimental design is that it allows you to compare many different variables at the same time. You could, for example, investigate the impact of age, gender, experience or educational levels on respondents’ cognitive-emotional evaluation of the TV ad with little or no additional cost. The only thing you have to do is collect the data (for example, by means of interviews or surveys).

Longitudinal design

In a longitudinal study you conduct several observations of the same respondent group over time, lasting from hours to days, months and many years. By doing this, you establish a sequence of events and minimize the noise that could potentially affect each of the single measurements. In other words, you simply make the outcomes more robust against potential side effects.

For example, you could show a TV ad several times to your group of interest (male high-income shoppers) and see how their preference for the ad changes over time.

Other examples for longitudinal designs are:

• Media / package testing. Two or more media trailers or packages are shown in sequence to a group of respondents who evaluate how much they like each of the presented items.
• Food and flavor testing. Respondents are exposed to two or more flavors presented in sequence and asked for their feedback.
• UI and UX testing. Respondents navigate two or more websites and are interviewed with respect to usability questions.
• Psychology and Training. A group of respondents attending a professional training session answers a questionnaire on emotional well-being before, during and after training.
• Physiology. You monitor EEG, GSR, EMG, facial expressions, etc. while respondents are exposed to pictures, sounds or video stimuli.

The primary benefit of longitudinal designs is that you obtain a time-course of values within one group of respondents. Even if you only obtain cognitive-affective test scores before and after the experimental intervention, you are more likely to understand the impact of the intervention on already existing levels of attention, cognition or affect. Therefore, longitudinal studies are more likely to suggest cause-and-effect relationships than cross-sectional studies.

Mixed design

Mixed designs combine the best of two worlds as they allow you to collect longitudinal data across several groups. Strictly spoken, whenever you collect physiological data (like EEG, GSR, EMG, ECG, facial expressions, etc.) from several respondent groups in order to compare different populations, you have a mixed study design. The data itself is longitudinal (several samples over time), while the group comparison has cross-sectional aspects.

Typical examples for mixed designs are:

• Product / media testing. Two or more versions of a product or service are compared with respect to cognitive-behavioral outcomes of two or more groups (e.g., novices and experts, male and female, young and old).
• A-B testing. Two versions of a website or app are compared with respect to cognitive-behavioral outcomes of two or more groups.

Mixed design experiments are ideal for collecting time-courses across several groups of interest, allowing you to investigate the driving forces of human behavior in more detail than cross-sectional or longitudinal designs alone.

Ultimately, which design you choose is driven primarily by your research question. Of course, you can run a cross-sectional study first to get an idea of the potential factors affecting outcomes, and then do a more fine-grained longitudinal study to investigate cause and effect in more detail.

In the next section we will explain in more detail how stimuli should be arranged and which sensors are relevant.

Selecting and arranging stimuli

Experiments in human cognitive-behavior research typically involve some kind of stimulation used to evoke a reaction from respondents. The two most crucial stimulus-related questions are: Which stimuli do I need? In which sequence shall I present the stimuli?

Types of stimuli

Stimuli come in a range of modalities including audio, visual, haptic, olfactory etc. Multimodal stimuli combine several modalities. The following stimuli are used in academic and commercial research studies on human behavior:

• Images / pictures
• Software interfaces
• Devices (car interieur, aircraft cockpit, milkshake machine etc.)
• Communication with others via phone, web or face-to-face
• Complex scenes (VR, real environments)
• Sound (sine waves, complex sound, spoken language, music)
• Olfaction (flavors, smells)
• Haptic stimuli (object exploration by touch, pressure plates, vibrating sensors, haptic robots)
• Questionnaires and surveys (web- or software-based, paper and pencil)

Stimulus sequence

Stimuli are generally presented to respondents in a specific sequence. What are typical sequences used in human cognitive-behavioral research?

Fixed stimulus sequence

Fixed sequences are necessary whenever randomized sequences do not make sense or cannot be employed. For example, when combining a website test with a website-related interview it doesn’t make sense to ask website-related questions first and then tell the respondent to actually use the website.

Here, the only meaningful sequence is to do the website exploration first and the questionnaire second. When it comes to comparing different versions of a stimulus, for example, websites A and B, fixed sequences can also be used.

Random stimulus sequence

As you have learned before, presenting stimuli in the same sequence to all respondents bears the risk of sequential effects. Respondents might rate the first stimulus always higher because they are still motivated, engaged and curious.

After two long hours at the lab, exhaustion might take over, so ratings might be low even if the tested product or service exceeds all previous expectations. This can be avoided by presenting stimuli in random order.

Counterbalanced sequence

To avoid the issues of complete randomization, counterbalanced designs try to achieve an even distribution of conditions across the stimulus slots of the experiment. In the example below, two stimulus conditions A and B are counterbalanced across six respondents, so that three respondents are exposed to stimulus A first, and the other three respondents are exposed to stimulus B first.

Block design

Sometimes it doesn’t make sense to randomize the entire stimulus list as there might be some internal logic and sequence. Let’s assume you would like to evaluate respondents’ behavior when unpacking several food packages.

For each package, there’s a fixed evaluation protocol where (a) the package is unveiled and (b) respondents are asked to describe their associations verbally. Then, (c) they should pick up the package and open it and (d) describe their experience. This sequence from step (a) to (d) can also be characterized as an experimental “block”, which is supposed to be repeated for all tested packages.

While the package presentation sequence is randomized, the content of each of the blocks stays the same.

Repeated design

EEG and other physiological recordings sometimes require repeated presentations of the same stimulus. This is necessary because the stimulus-driven changes in brain activity are much smaller compared to the ongoing activity. Presenting the same stimulus several times makes sure that enough data is present to get to valid conclusions.

However, stimulus repetition can also be done for eye tracking studies. In this case, the randomization procedures listed above apply as well.

You might be interested in the number of repetitions necessary to get to results. Unfortunately, this cannot be answered globally, as it depends on several factors such as magnitude of the expected effect/difference between two conditions, stimulus modality, physiological effect of interest, and other factors that take impact on experimental outcomes.

Also, there are strong statistical considerations which are beyond the scope of this general introduction.

Modalities and sensors

Whenever you design experiments for human cognitive-behavior research, you certainly want to consider which biosensors you collect data from. Human behavior is a complex interplay of a variety of different processes, ranging from completely unconscious modulations of emotional reactions to decision-making based on conscious thoughts and cognition. In fact, each of our emotional and cognitive responses is driven by factors such as arousal, workload, and environmental conditions that impact our well-being in that very moment.

All of these aspects of human behavior can be captured by self-reports (via interviews or surveys), specific devices (such as eye trackers, EEG systems, GSR and ECG sensors ) or camera-based facial expression analysis.

TV ads, video games, movies, websites, devices as well as social interaction partners in private life and in the workplace – we could process none of these without our vision. The human brain is fine-tuned for visual input and controlling eye movements. Therefore, it makes immediate sense to collect information on gaze position and pupil dilation from eye tracking. If you present visual stimuli on screen, you should always collect eye tracking data to be absolutely sure where respondents are directing their gaze to and how this is affecting cognitive processing. Second, monitoring pupil dilation can give valuable insights into arousal and stress levels of a respondent. As pupil dilation is an autonomic process, it cannot be controlled consciously. Eye tracking recordings allow you to monitor both respondents’ engagement and motivation as well as arousal levels during the encounter with emotional or cognitively challenging stimuli.

Galvanic skin response (GSR) or electrodermal activity (EDA) reflects the amount of sweat secretion from sweat glands in our skin. Increased sweating results in higher skin conductivity. When exposed to emotional content, we sweat emotionally. GSR recordings in conjunction with EEG are extremely powerful as skin conductance is controlled subconsciously, that is, by deeper and older brain structures than the cognitive processes that are monitored by EEG. Therefore, adding GSR offers tremendous insights into the unfiltered, unbiased emotional arousal of a respondent.

Facial Expression Analysis

With facial expression analysis you can assess if respondents are truly expressing their positive attitude in observable behavior. Facial expression analysis is a non-intrusive method to assess head position and orientation (so you always know where your respondents are positioned relative to the stimulus), expressions (such as lifting of the eyebrows or opening of the mouth) and global facial expressions of basic emotions (joy, anger, surprise etc.) using a webcam placed in front of the respondent. Facial data is extremely helpful to monitor engagement, frustration or drowsiness.

(facial) EMG

Electromyographic sensors monitor the electric energy generated by body movements. EMG sensors can be used to monitor muscular responses of the face, hands or fingers in response to any type of stimulus material. Even subtle activation patterns associated with consciously controlled hand/finger movements (startle reflex) can be assessed with EMG. Collecting synchronized EMG data is relevant for anyone interested in how movements of the eyes and limbs are prepared and executed, but also how movements are prevented and actions are inhibited.

Monitoring heart activity with ECG electrodes attached to the chest or optical heart rate sensors attached to finger tips allows you to track respondents’ physical state, their anxiety and stress levels (arousal), and how changes in physiological state relate to their actions and decisions. Tracking respondents’ physical exhaustion with ECG sensors can provide helpful insights into cognitive-affective processes under bodily straining activity.

Electroencephalography (EEG) is a neuroimaging technique measuring electrical activity generated by the brain from the scalp surface using portable sensors and amplifier systems. It undoubtedly is your means of choice when it comes to assess brain activity associated with perception, cognitive behavior, and emotional processes. EEG reveals substantial insights into sub-second brain dynamics of engagement, motivation, frustration, cognitive workload, and further metrics associated with stimulus processing, action preparation, and execution. Simply put: EEG impressively tells which parts of the brain are active while we perform a task or are exposed to certain stimulus material.

Self-reports

Any experiment should contain self-reported data collection stages, for example at the beginning of the session, during data collection , and at the very end. Gathering demographic data (gender, age, socio-economical status, etc.) helps describing the respondent group in more detail. Also, self-reported data from interviews and surveys helps tremendously to gain insights into the subjective world of the respondents – their self-perceived levels of attention, motivation and engagement – beyond quantitative values reported by biosensors. Of course, survey results can be utilized to segment your respondents into specific groups for analysis (e.g., young vs. old; male vs. female; novice vs. experienced users).

Experimental design done right with iMotions

Properly designed experiments allow you deep insights into attention, cognition and emotional processing of your desired target population when confronted with physical objects or stimuli. Experimental research has come up with dedicated recommendations on how to prevent experimenter or segmentation bias – randomization strategies for respondent and stimulus selection are an excellent starting point.

Before you get started designing your next human cognitive-behavioral experiment, you certainly want to think about how to arrange stimuli, how to select respondents and which biosensors to use in order to gain maximum insights.

What if there was a multimodal software solution that allows for loading and arranging any type of stimuli, for example, in fixed or randomized sequences, while recording data from EEG, eye tracking, facial expression analysis and other biosensors (such as GSR, ECG, EMG) without having to manually piece everything together?

The iMotions Platform

The iMotions Platform is one easy-to-use software solution for study design, multi-sensor calibration, data collection, and analysis.

Out of the box, iMotions supports over 50 leading biosensors including facial expression analysis, GSR, eye tracking, EEG, ECG, and EMG, as well as surveys for multimodal human behavior research.

• Banerjee, Chaudhury, et al. (2007). Statistics without tears – inputs for sample size calculations. Indian Psychiatry Journal, 16, 150–152.
• Banerjee & Chaudhury (2010). Statistics without tears: Populations and samples. Industrial Psychiatry Journal, 19(1), 60–65.
• Creative Research Systems (2003). Sample Size Calculator. Retrieved from https://www.surveysystem.com/sscalc.htm on 2016-08-06.
• Cooper, Camic et al. (2012). APA handbook of research methods in psychology, Vol 1: Foundations, planning, measures, and psychometrics.
• Cooper, Camic et al. (2012). APA handbook of research methods in psychology, Vol 2: Research designs: Quantitative, qualitative, neuropsychological, and biological.
• Farrington (1991). Longitudinal research strategies: advantages, problems, and prospects. Journal of the American Academy of Child and Adolescent Psychiatry, 30(3), 369–374.
• Hofling et al. (1966). An experimental study of nurse-physician relationships“. Journal of Nervous and Mental Disease, 143, pp. 171-180.
• McLeod (2007). The Milgram Experiment. Retrieved from www.simplypsychology.org/milgram.html on 2016-07-31.
• Martinez-Mesa, Gonzalez-Chica et al. (2014). Sample size: How many participants do need in my research? Anais Brasileiros de Dermatologia, 89(4), 609–615.
• Monahan & Fisher (2010). Benefits of observer effects: Lessons from the field Qualitative Research, 10(1), pp. 357-376.
• Niles (2014). Sample size: How many survey participants do I need ? Retrieved from https://www.sciencebuddies.org/science-fair-projects/project_ideas/Soc_participants.shtml on 2016-08-06
• Ryan (2006). Modern Experimental Design (2nd edition). New York: Wiley Interscience.

Last edited

About the author

See what is next in human behavior research

Follow our newsletter to get the latest insights and events send to your inbox.

Related Posts

The Ultimatum Game

The Stag Hunt (Game Theory)

What is Social Behavior?

What is Covert Behavior?

You might also like these.

Smart Eye Aurora 60Hz Eye Tracker White Paper: Real-World Performance, Real Results

How to Map and Analyze a Customer Journey

Case Stories

Explore Blog Categories

Best Practice

Collaboration, product guides, product news, research fundamentals, research insights, 🍪 use of cookies.

We are committed to protecting your privacy and only use cookies to improve the user experience.

Chose which third-party services that you will allow to drop cookies. You can always change your cookie settings via the Cookie Settings link in the footer of the website. For more information read our Privacy Policy.

• gtag This tag is from Google and is used to associate user actions with Google Ad campaigns to measure their effectiveness. Enabling this will load the gtag and allow for the website to share information with Google. This service is essential and can not be disabled.
• Livechat Livechat provides you with direct access to the experts in our office. The service tracks visitors to the website but does not store any information unless consent is given. This service is essential and can not be disabled.
• Pardot Collects information such as the IP address, browser type, and referring URL. This information is used to create reports on website traffic and track the effectiveness of marketing campaigns.
• Third-party iFrames Allows you to see thirdparty iFrames.

• My Storyboards

Exploring the Art of Experimental Design: A Step-by-Step Guide for Students and Educators

Experimental design for students.

Experimental design is a key method used in subjects like biology, chemistry, physics, psychology, and social sciences. It helps us figure out how different factors affect what we're studying, whether it's plants, chemicals, physical laws, human behavior, or how society works. Basically, it's a way to set up experiments so we can test ideas, see what happens, and make sense of our results. It's super important for students and researchers who want to answer big questions in science and understand the world better. Experimental design skills can be applied in situations ranging from problem solving to data analysis; they are wide reaching and can frequently be applied outside the classroom. The teaching of these skills is a very important part of science education, but is often overlooked when focused on teaching the content. As science educators, we have all seen the benefits practical work has for student engagement and understanding. However, with the time constraints placed on the curriculum, the time needed for students to develop these experimental research design and investigative skills can get squeezed out. Too often they get a ‘recipe’ to follow, which doesn’t allow them to take ownership of their practical work. From a very young age, they start to think about the world around them. They ask questions then use observations and evidence to answer them. Students tend to have intelligent, interesting, and testable questions that they love to ask. As educators, we should be working towards encouraging these questions and in turn, nurturing this natural curiosity in the world around them.

Teaching the design of experiments and letting students develop their own questions and hypotheses takes time. These materials have been created to scaffold and structure the process to allow teachers to focus on improving the key ideas in experimental design. Allowing students to ask their own questions, write their own hypotheses, and plan and carry out their own investigations is a valuable experience for them. This will lead to students having more ownership of their work. When students carry out the experimental method for their own questions, they reflect on how scientists have historically come to understand how the universe works.

Take a look at the printer-friendly pages and worksheet templates below!

What are the Steps of Experimental Design?

Embarking on the journey of scientific discovery begins with mastering experimental design steps. This foundational process is essential for formulating experiments that yield reliable and insightful results, guiding researchers and students alike through the detailed planning, experimental research design, and execution of their studies. By leveraging an experimental design template, participants can ensure the integrity and validity of their findings. Whether it's through designing a scientific experiment or engaging in experimental design activities, the aim is to foster a deep understanding of the fundamentals: How should experiments be designed? What are the 7 experimental design steps? How can you design your own experiment?

This is an exploration of the seven key experimental method steps, experimental design ideas, and ways to integrate design of experiments. Student projects can benefit greatly from supplemental worksheets and we will also provide resources such as worksheets aimed at teaching experimental design effectively. Let’s dive into the essential stages that underpin the process of designing an experiment, equipping learners with the tools to explore their scientific curiosity.

1. Question

This is a key part of the scientific method and the experimental design process. Students enjoy coming up with questions. Formulating questions is a deep and meaningful activity that can give students ownership over their work. A great way of getting students to think of how to visualize their research question is using a mind map storyboard.

Ask students to think of any questions they want to answer about the universe or get them to think about questions they have about a particular topic. All questions are good questions, but some are easier to test than others.

2. Hypothesis

A hypothesis is known as an educated guess. A hypothesis should be a statement that can be tested scientifically. At the end of the experiment, look back to see whether the conclusion supports the hypothesis or not.

Forming good hypotheses can be challenging for students to grasp. It is important to remember that the hypothesis is not a research question, it is a testable statement . One way of forming a hypothesis is to form it as an “if... then...” statement. This certainly isn't the only or best way to form a hypothesis, but can be a very easy formula for students to use when first starting out.

An “if... then...” statement requires students to identify the variables first, and that may change the order in which they complete the stages of the visual organizer. After identifying the dependent and independent variables, the hypothesis then takes the form if [change in independent variable], then [change in dependent variable].

For example, if an experiment were looking for the effect of caffeine on reaction time, the independent variable would be amount of caffeine and the dependent variable would be reaction time. The “if, then” hypothesis could be: If you increase the amount of caffeine taken, then the reaction time will decrease.

3. Explanation of Hypothesis

What led you to this hypothesis? What is the scientific background behind your hypothesis? Depending on age and ability, students use their prior knowledge to explain why they have chosen their hypotheses, or alternatively, research using books or the internet. This could also be a good time to discuss with students what a reliable source is.

For example, students may reference previous studies showing the alertness effects of caffeine to explain why they hypothesize caffeine intake will reduce reaction time.

4. Prediction

The prediction is slightly different to the hypothesis. A hypothesis is a testable statement, whereas the prediction is more specific to the experiment. In the discovery of the structure of DNA, the hypothesis proposed that DNA has a helical structure. The prediction was that the X-ray diffraction pattern of DNA would be an X shape.

Students should formulate a prediction that is a specific, measurable outcome based on their hypothesis. Rather than just stating "caffeine will decrease reaction time," students could predict that "drinking 2 cans of soda (90mg caffeine) will reduce average reaction time by 50 milliseconds compared to drinking no caffeine."

5. Identification of Variables

Below is an example of a Discussion Storyboard that can be used to get your students talking about variables in experimental design.

The three types of variables you will need to discuss with your students are dependent, independent, and controlled variables. To keep this simple, refer to these as "what you are going to measure", "what you are going to change", and "what you are going to keep the same". With more advanced students, you should encourage them to use the correct vocabulary.

Dependent variables are what is measured or observed by the scientist. These measurements will often be repeated because repeated measurements makes your data more reliable.

The independent variables are variables that scientists decide to change to see what effect it has on the dependent variable. Only one is chosen because it would be difficult to figure out which variable is causing any change you observe.

Controlled variables are quantities or factors that scientists want to remain the same throughout the experiment. They are controlled to remain constant, so as to not affect the dependent variable. Controlling these allows scientists to see how the independent variable affects the dependent variable within the experimental group.

Use this example below in your lessons, or delete the answers and set it as an activity for students to complete on Storyboard That.

6. Risk Assessment

Ultimately this must be signed off on by a responsible adult, but it is important to get students to think about how they will keep themselves safe. In this part, students should identify potential risks and then explain how they are going to minimize risk. An activity to help students develop these skills is to get them to identify and manage risks in different situations. Using the storyboard below, get students to complete the second column of the T-chart by saying, "What is risk?", then explaining how they could manage that risk. This storyboard could also be projected for a class discussion.

7. Materials

In this section, students will list the materials they need for the experiments, including any safety equipment that they have highlighted as needing in the risk assessment section. This is a great time to talk to students about choosing tools that are suitable for the job. You are going to use a different tool to measure the width of a hair than to measure the width of a football field!

8. General Plan and Diagram

It is important to talk to students about reproducibility. They should write a procedure that would allow their experimental method to be reproduced easily by another scientist. The easiest and most concise way for students to do this is by making a numbered list of instructions. A useful activity here could be getting students to explain how to make a cup of tea or a sandwich. Act out the process, pointing out any steps they’ve missed.

For English Language Learners and students who struggle with written English, students can describe the steps in their experiment visually using Storyboard That.

Not every experiment will need a diagram, but some plans will be greatly improved by including one. Have students focus on producing clear and easy-to-understand diagrams that illustrate the experimental group.

For example, a procedure to test the effect of sunlight on plant growth utilizing completely randomized design could detail:

• Select 10 similar seedlings of the same age and variety
• Prepare 2 identical trays with the same soil mixture
• Place 5 plants in each tray; label one set "sunlight" and one set "shade"
• Position sunlight tray by a south-facing window, and shade tray in a dark closet
• Water both trays with 50 mL water every 2 days
• After 3 weeks, remove plants and measure heights in cm

9. Carry Out Experiment

Once their procedure is approved, students should carefully carry out their planned experiment, following their written instructions. As data is collected, students should organize the raw results in tables, graphs, photos or drawings. This creates clear documentation for analyzing trends.

Some best practices for data collection include:

• Record quantitative data numerically with units
• Note qualitative observations with detailed descriptions
• Capture set up through illustrations or photos
• Write observations of unexpected events
• Identify data outliers and sources of error

For example, in the plant growth experiment, students could record:

They would also describe observations like leaf color change or directional bending visually or in writing.

It is crucial that students practice safe science procedures. Adult supervision is required for experimentation, along with proper risk assessment.

Well-documented data collection allows for deeper analysis after experiment completion to determine whether hypotheses and predictions were supported.

Completed Examples

Resources and Experimental Design Examples

Using visual organizers is an effective way to get your students working as scientists in the classroom.

There are many ways to use these investigation planning tools to scaffold and structure students' work while they are working as scientists. Students can complete the planning stage on Storyboard That using the text boxes and diagrams, or you could print them off and have students complete them by hand. Another great way to use them is to project the planning sheet onto an interactive whiteboard and work through how to complete the planning materials as a group. Project it onto a screen and have students write their answers on sticky notes and put their ideas in the correct section of the planning document.

Very young learners can still start to think as scientists! They have loads of questions about the world around them and you can start to make a note of these in a mind map. Sometimes you can even start to ‘investigate’ these questions through play.

The foundation resource is intended for elementary students or students who need more support. It is designed to follow exactly the same process as the higher resources, but made slightly easier. The key difference between the two resources are the details that students are required to think about and the technical vocabulary used. For example, it is important that students identify variables when they are designing their investigations. In the higher version, students not only have to identify the variables, but make other comments, such as how they are going to measure the dependent variable or utilizing completely randomized design. As well as the difference in scaffolding between the two levels of resources, you may want to further differentiate by how the learners are supported by teachers and assistants in the room.

Students could also be encouraged to make their experimental plan easier to understand by using graphics, and this could also be used to support ELLs.

Students need to be assessed on their science inquiry skills alongside the assessment of their knowledge. Not only will that let students focus on developing their skills, but will also allow them to use their assessment information in a way that will help them improve their science skills. Using Quick Rubric , you can create a quick and easy assessment framework and share it with students so they know how to succeed at every stage. As well as providing formative assessment which will drive learning, this can also be used to assess student work at the end of an investigation and set targets for when they next attempt to plan their own investigation. The rubrics have been written in a way to allow students to access them easily. This way they can be shared with students as they are working through the planning process so students know what a good experimental design looks like.

Printable Resources

Return to top

Related Activities

Additional Worksheets

If you're looking to add additional projects or continue to customize worksheets, take a look at several template pages we've compiled for you below. Each worksheet can be copied and tailored to your projects or students! Students can also be encouraged to create their own if they want to try organizing information in an easy to understand way.

• Lab Worksheets
• Discussion Worksheets
• Checklist Worksheets

Related Resources

• Scientific Method Steps
• Science Discussion Storyboards
• Developing Critical Thinking Skills

How to Teach Students the Design of Experiments

Encourage questioning and curiosity.

Foster a culture of inquiry by encouraging students to ask questions about the world around them.

Formulate testable hypotheses

Teach students how to develop hypotheses that can be scientifically tested. Help them understand the difference between a hypothesis and a question.

Provide scientific background

Help students understand the scientific principles and concepts relevant to their hypotheses. Encourage them to draw on prior knowledge or conduct research to support their hypotheses.

Identify variables

Teach students about the three types of variables (dependent, independent, and controlled) and how they relate to experimental design. Emphasize the importance of controlling variables and measuring the dependent variable accurately.

Plan and diagram the experiment

Guide students in developing a clear and reproducible experimental procedure. Encourage them to create a step-by-step plan or use visual diagrams to illustrate the process.

Carry out the experiment and analyze data

Support students as they conduct the experiment according to their plan. Guide them in collecting data in a meaningful and organized manner. Assist them in analyzing the data and drawing conclusions based on their findings.

Frequently Asked Questions about Experimental Design for Students

What are some common experimental design tools and techniques that students can use.

Common experimental design tools and techniques that students can use include random assignment, control groups, blinding, replication, and statistical analysis. Students can also use observational studies, surveys, and experiments with natural or quasi-experimental designs. They can also use data visualization tools to analyze and present their results.

How can experimental design help students develop critical thinking skills?

Experimental design helps students develop critical thinking skills by encouraging them to think systematically and logically about scientific problems. It requires students to analyze data, identify patterns, and draw conclusions based on evidence. It also helps students to develop problem-solving skills by providing opportunities to design and conduct experiments to test hypotheses.

How can experimental design be used to address real-world problems?

Experimental design can be used to address real-world problems by identifying variables that contribute to a particular problem and testing interventions to see if they are effective in addressing the problem. For example, experimental design can be used to test the effectiveness of new medical treatments or to evaluate the impact of social interventions on reducing poverty or improving educational outcomes.

What are some common experimental design pitfalls that students should avoid?

Common experimental design pitfalls that students should avoid include failing to control variables, using biased samples, relying on anecdotal evidence, and failing to measure dependent variables accurately. Students should also be aware of ethical considerations when conducting experiments, such as obtaining informed consent and protecting the privacy of research subjects.

• 353/365 ~ Second Fall #running #injury • Ray Bouknight • License Attribution (http://creativecommons.org/licenses/by/2.0/)
• Always Writing • mrsdkrebs • License Attribution (http://creativecommons.org/licenses/by/2.0/)
• Batteries • Razor512 • License Attribution (http://creativecommons.org/licenses/by/2.0/)
• Bleed for It • zerojay • License Attribution (http://creativecommons.org/licenses/by/2.0/)
• Bulbs • Roo Reynolds • License Attribution, Non Commercial (http://creativecommons.org/licenses/by-nc/2.0/)
• Change • dominiccampbell • License Attribution (http://creativecommons.org/licenses/by/2.0/)
• Children • Quang Minh (YILKA) • License Attribution, Non Commercial (http://creativecommons.org/licenses/by-nc/2.0/)
• Danger • KatJaTo • License Attribution (http://creativecommons.org/licenses/by/2.0/)
• draw • Asja. • License Attribution (http://creativecommons.org/licenses/by/2.0/)
• Epic Fireworks Safety Goggles • EpicFireworks • License Attribution (http://creativecommons.org/licenses/by/2.0/)
• GERMAN BUNSEN • jasonwoodhead23 • License Attribution (http://creativecommons.org/licenses/by/2.0/)
• Heart Dissection • tjmwatson • License Attribution (http://creativecommons.org/licenses/by/2.0/)
• ISST 2014 Munich • romanboed • License Attribution (http://creativecommons.org/licenses/by/2.0/)
• Lightbulb! • Matthew Wynn • License Attribution (http://creativecommons.org/licenses/by/2.0/)
• Mini magnifying glass • SkintDad.co.uk • License Attribution, Non Commercial (http://creativecommons.org/licenses/by-nc/2.0/)
• Plants • henna lion • License Attribution, Non Commercial (http://creativecommons.org/licenses/by-nc/2.0/)
• Plants • Graham S Dean Photography • License Attribution (http://creativecommons.org/licenses/by/2.0/)
• Pré Treino.... São Carlos está foda com essa queimada toda #asma #athsma #ashmatt #asthma • .v1ctor Casale. • License Attribution (http://creativecommons.org/licenses/by/2.0/)
• puzzle • olgaberrios • License Attribution (http://creativecommons.org/licenses/by/2.0/)
• Puzzled • Brad Montgomery • License Attribution (http://creativecommons.org/licenses/by/2.0/)
• Question Mark • ryanmilani • License Attribution (http://creativecommons.org/licenses/by/2.0/)
• Radiator • Conal Gallagher • License Attribution (http://creativecommons.org/licenses/by/2.0/)
• Red Tool Box • marinetank0 • License Attribution (http://creativecommons.org/licenses/by/2.0/)
• Remote Control • Sean MacEntee • License Attribution (http://creativecommons.org/licenses/by/2.0/)
• stopwatch • Search Engine People Blog • License Attribution (http://creativecommons.org/licenses/by/2.0/)
• Thinking • Caramdir • License Attribution, Non Commercial (http://creativecommons.org/licenses/by-nc/2.0/)
• Thumb Update: The hot-glue induced burn now has a purple blister. Purple is my favorite color. (September 26, 2012 at 04:16PM) • elisharene • License Attribution, Non Commercial (http://creativecommons.org/licenses/by-nc/2.0/)
• Washing my Hands 2 • AlishaV • License Attribution (http://creativecommons.org/licenses/by/2.0/)
• Windows • Stanley Zimny (Thank You for 18 Million views) • License Attribution, Non Commercial (http://creativecommons.org/licenses/by-nc/2.0/)
• wire • Dyroc • License Attribution (http://creativecommons.org/licenses/by/2.0/)

Pricing for Schools & Districts

Limited Time

• 5 Teachers for One Year
• 1 Hour of Virtual PD

30 Day Money Back Guarantee • New Customers Only • Full Price After Introductory Offer • Access is for 1 Calendar Year

• 30 Day Money Back Guarantee
• New Customers Only
• Full Price After Introductory Offer

Introductory School Offer

30 Day Money Back Guarantee. New Customers Only. Full Price After Introductory Offer. Access is for 1 Calendar Year

Generating a Quote

This is usually pretty quick :)

Quote Sent!

Email Sent to

Experimental Research Design — 6 mistakes you should never make!

Since school days’ students perform scientific experiments that provide results that define and prove the laws and theorems in science. These experiments are laid on a strong foundation of experimental research designs.

An experimental research design helps researchers execute their research objectives with more clarity and transparency.

In this article, we will not only discuss the key aspects of experimental research designs but also the issues to avoid and problems to resolve while designing your research study.

Table of Contents

What Is Experimental Research Design?

Experimental research design is a framework of protocols and procedures created to conduct experimental research with a scientific approach using two sets of variables. Herein, the first set of variables acts as a constant, used to measure the differences of the second set. The best example of experimental research methods is quantitative research .

Experimental research helps a researcher gather the necessary data for making better research decisions and determining the facts of a research study.

When Can a Researcher Conduct Experimental Research?

A researcher can conduct experimental research in the following situations —

• When time is an important factor in establishing a relationship between the cause and effect.
• When there is an invariable or never-changing behavior between the cause and effect.
• Finally, when the researcher wishes to understand the importance of the cause and effect.

Importance of Experimental Research Design

To publish significant results, choosing a quality research design forms the foundation to build the research study. Moreover, effective research design helps establish quality decision-making procedures, structures the research to lead to easier data analysis, and addresses the main research question. Therefore, it is essential to cater undivided attention and time to create an experimental research design before beginning the practical experiment.

By creating a research design, a researcher is also giving oneself time to organize the research, set up relevant boundaries for the study, and increase the reliability of the results. Through all these efforts, one could also avoid inconclusive results. If any part of the research design is flawed, it will reflect on the quality of the results derived.

Types of Experimental Research Designs

Based on the methods used to collect data in experimental studies, the experimental research designs are of three primary types:

1. Pre-experimental Research Design

A research study could conduct pre-experimental research design when a group or many groups are under observation after implementing factors of cause and effect of the research. The pre-experimental design will help researchers understand whether further investigation is necessary for the groups under observation.

Pre-experimental research is of three types —

• One-shot Case Study Research Design
• One-group Pretest-posttest Research Design
• Static-group Comparison

2. True Experimental Research Design

A true experimental research design relies on statistical analysis to prove or disprove a researcher’s hypothesis. It is one of the most accurate forms of research because it provides specific scientific evidence. Furthermore, out of all the types of experimental designs, only a true experimental design can establish a cause-effect relationship within a group. However, in a true experiment, a researcher must satisfy these three factors —

• There is a control group that is not subjected to changes and an experimental group that will experience the changed variables
• A variable that can be manipulated by the researcher
• Random distribution of the variables

This type of experimental research is commonly observed in the physical sciences.

3. Quasi-experimental Research Design

The word “Quasi” means similarity. A quasi-experimental design is similar to a true experimental design. However, the difference between the two is the assignment of the control group. In this research design, an independent variable is manipulated, but the participants of a group are not randomly assigned. This type of research design is used in field settings where random assignment is either irrelevant or not required.

The classification of the research subjects, conditions, or groups determines the type of research design to be used.

Advantages of Experimental Research

Experimental research allows you to test your idea in a controlled environment before taking the research to clinical trials. Moreover, it provides the best method to test your theory because of the following advantages:

• Researchers have firm control over variables to obtain results.
• The subject does not impact the effectiveness of experimental research. Anyone can implement it for research purposes.
• The results are specific.
• Post results analysis, research findings from the same dataset can be repurposed for similar research ideas.
• Researchers can identify the cause and effect of the hypothesis and further analyze this relationship to determine in-depth ideas.
• Experimental research makes an ideal starting point. The collected data could be used as a foundation to build new research ideas for further studies.

6 Mistakes to Avoid While Designing Your Research

There is no order to this list, and any one of these issues can seriously compromise the quality of your research. You could refer to the list as a checklist of what to avoid while designing your research.

1. Invalid Theoretical Framework

Usually, researchers miss out on checking if their hypothesis is logical to be tested. If your research design does not have basic assumptions or postulates, then it is fundamentally flawed and you need to rework on your research framework.

2. Inadequate Literature Study

Without a comprehensive research literature review , it is difficult to identify and fill the knowledge and information gaps. Furthermore, you need to clearly state how your research will contribute to the research field, either by adding value to the pertinent literature or challenging previous findings and assumptions.

3. Insufficient or Incorrect Statistical Analysis

Statistical results are one of the most trusted scientific evidence. The ultimate goal of a research experiment is to gain valid and sustainable evidence. Therefore, incorrect statistical analysis could affect the quality of any quantitative research.

4. Undefined Research Problem

This is one of the most basic aspects of research design. The research problem statement must be clear and to do that, you must set the framework for the development of research questions that address the core problems.

5. Research Limitations

Every study has some type of limitations . You should anticipate and incorporate those limitations into your conclusion, as well as the basic research design. Include a statement in your manuscript about any perceived limitations, and how you considered them while designing your experiment and drawing the conclusion.

6. Ethical Implications

The most important yet less talked about topic is the ethical issue. Your research design must include ways to minimize any risk for your participants and also address the research problem or question at hand. If you cannot manage the ethical norms along with your research study, your research objectives and validity could be questioned.

Experimental Research Design Example

In an experimental design, a researcher gathers plant samples and then randomly assigns half the samples to photosynthesize in sunlight and the other half to be kept in a dark box without sunlight, while controlling all the other variables (nutrients, water, soil, etc.)

By comparing their outcomes in biochemical tests, the researcher can confirm that the changes in the plants were due to the sunlight and not the other variables.

Experimental research is often the final form of a study conducted in the research process which is considered to provide conclusive and specific results. But it is not meant for every research. It involves a lot of resources, time, and money and is not easy to conduct, unless a foundation of research is built. Yet it is widely used in research institutes and commercial industries, for its most conclusive results in the scientific approach.

Have you worked on research designs? How was your experience creating an experimental design? What difficulties did you face? Do write to us or comment below and share your insights on experimental research designs!

Frequently Asked Questions

Randomization is important in an experimental research because it ensures unbiased results of the experiment. It also measures the cause-effect relationship on a particular group of interest.

Experimental research design lay the foundation of a research and structures the research to establish quality decision making process.

There are 3 types of experimental research designs. These are pre-experimental research design, true experimental research design, and quasi experimental research design.

The difference between an experimental and a quasi-experimental design are: 1. The assignment of the control group in quasi experimental research is non-random, unlike true experimental design, which is randomly assigned. 2. Experimental research group always has a control group; on the other hand, it may not be always present in quasi experimental research.

Experimental research establishes a cause-effect relationship by testing a theory or hypothesis using experimental groups or control variables. In contrast, descriptive research describes a study or a topic by defining the variables under it and answering the questions related to the same.

good and valuable

Very very good

Good presentation.

Rate this article Cancel Reply

Your email address will not be published.

Enago Academy's Most Popular Articles

• Promoting Research

Graphical Abstracts Vs. Infographics: Best practices for using visual illustrations for increased research impact

Dr. Sarah Chen stared at her computer screen, her eyes staring at her recently published…

• Publishing Research

10 Tips to Prevent Research Papers From Being Retracted

Research paper retractions represent a critical event in the scientific community. When a published article…

• Industry News

Google Releases 2024 Scholar Metrics, Evaluates Impact of Scholarly Articles

Google has released its 2024 Scholar Metrics, assessing scholarly articles from 2019 to 2023. This…

Ensuring Academic Integrity and Transparency in Academic Research: A comprehensive checklist for researchers

Academic integrity is the foundation upon which the credibility and value of scientific findings are…

• Reporting Research

How to Optimize Your Research Process: A step-by-step guide

For researchers across disciplines, the path to uncovering novel findings and insights is often filled…

Choosing the Right Analytical Approach: Thematic analysis vs. content analysis for…

Comparing Cross Sectional and Longitudinal Studies: 5 steps for choosing the right…

Sign-up to read more

Subscribe for free to get unrestricted access to all our resources on research writing and academic publishing including:

• 2000+ blog articles
• 50+ Webinars
• 10+ Expert podcasts
• 50+ Infographics
• 10+ Checklists
• Research Guides

We hate spam too. We promise to protect your privacy and never spam you.

• AI in Academia
• Career Corner
• Diversity and Inclusion
• Infographics
• Expert Video Library
• Other Resources
• Enago Learn
• Upcoming & On-Demand Webinars
• Peer Review Week 2024
• Open Access Week 2023
• Conference Videos
• Enago Report
• Journal Finder
• Enago Plagiarism & AI Grammar Check
• Editing Services
• Publication Support Services
• Research Impact
• Translation Services
• Publication solutions
• AI-Based Solutions
• Thought Leadership
• Call for Articles
• Call for Speakers
• Author Training
• Edit Profile

I am looking for Editing/ Proofreading services for my manuscript Tentative date of next journal submission:

Which among these features would you prefer the most in a peer review assistant?

An official website of the United States government

The .gov means it’s official. Federal government websites often end in .gov or .mil. Before sharing sensitive information, make sure you’re on a federal government site.

The site is secure. The https:// ensures that you are connecting to the official website and that any information you provide is encrypted and transmitted securely.

• Publications
• Account settings
• My Bibliography
• Collections
• Citation manager

Save citation to file

Email citation, add to collections.

• Create a new collection
• Add to an existing collection

Add to My Bibliography

Your saved search, create a file for external citation management software, your rss feed.

• Search in PubMed
• Search in NLM Catalog
• Add to Search

Experimental Design Step by Step: A Practical Guide for Beginners

Affiliations.

• 1 Department of Chemistry and Industrial Chemistry, University of Genoa, Genoa, Italy.
• 2 UCD School of Biosystems and Food Engineering, UCD, Belfield, Dublin, Ireland.
• 3 UCD Institute of Food and Health, UCD, Belfield, Dublin, Ireland.
• PMID: 33258692
• DOI: 10.1080/10408347.2020.1848517

Inside the world of chemometrics, a fundamental role is played by the experimental design. Although introduced almost a century ago (1935), it is still not widely employed by chemists and its usefulness continues to be underestimated. When asking why, the answers are often the following: it is too difficult to apply and too much experimental effort is required. Actually, a deeper knowledge on the topic could offer a different point of view. The aim of the present tutorial is to introduce the experimental design to beginners, by providing the theoretical basic principles as well as a practical guide to use the most common designs, from the experimental plan to the final optimization. Response surface methodology will be discussed, and the main terms related to model computation and statistical evaluations usually performed by software will be explained, in order to give suitable tools to properly use them.

Keywords: Design of experiments; optimization; response surface methodology; screening designs; tutorial.

PubMed Disclaimer

Similar articles

• Macromolecular crowding: chemistry and physics meet biology (Ascona, Switzerland, 10-14 June 2012). Foffi G, Pastore A, Piazza F, Temussi PA. Foffi G, et al. Phys Biol. 2013 Aug;10(4):040301. doi: 10.1088/1478-3975/10/4/040301. Epub 2013 Aug 2. Phys Biol. 2013. PMID: 23912807
• Optimizing Mass Spectrometry Analyses: A Tailored Review on the Utility of Design of Experiments. Hecht ES, Oberg AL, Muddiman DC. Hecht ES, et al. J Am Soc Mass Spectrom. 2016 May;27(5):767-85. doi: 10.1007/s13361-016-1344-x. Epub 2016 Mar 7. J Am Soc Mass Spectrom. 2016. PMID: 26951559 Free PMC article. Review.
• Optimizing drug delivery systems using systematic "design of experiments." Part I: fundamental aspects. Singh B, Kumar R, Ahuja N. Singh B, et al. Crit Rev Ther Drug Carrier Syst. 2005;22(1):27-105. doi: 10.1615/critrevtherdrugcarriersyst.v22.i1.20. Crit Rev Ther Drug Carrier Syst. 2005. PMID: 15715503 Review.
• Experimental design in chemistry: A tutorial. Leardi R. Leardi R. Anal Chim Acta. 2009 Oct 12;652(1-2):161-72. doi: 10.1016/j.aca.2009.06.015. Epub 2009 Jun 10. Anal Chim Acta. 2009. PMID: 19786177
• Statistical vs. stochastic experimental design: an experimental comparison on the example of protein refolding. Anselment B, Schoemig V, Kesten C, Weuster-Botz D. Anselment B, et al. Biotechnol Prog. 2012 Nov-Dec;28(6):1499-506. doi: 10.1002/btpr.1635. Epub 2012 Oct 18. Biotechnol Prog. 2012. PMID: 22961887
• Accurate statistical methods to cover the aspects of the increase in the incidence of kidney failure: A survey study in Ha'il -Saudi Arabia. Abdulrahman AT, Alnagar DK. Abdulrahman AT, et al. PLoS One. 2024 Aug 28;19(8):e0309226. doi: 10.1371/journal.pone.0309226. eCollection 2024. PLoS One. 2024. PMID: 39197066 Free PMC article.
• Optimization and pathway study on destruction of the spent extraction solvent in supercritical water. Li Y, Qin Q, Zhang Z, Wang S. Li Y, et al. RSC Adv. 2024 Feb 9;14(8):5167-5175. doi: 10.1039/d3ra08656a. eCollection 2024 Feb 7. RSC Adv. 2024. PMID: 38344002 Free PMC article.
• Polar licit and illicit ingredients in dietary supplements: chemometric optimization of extraction and HILIC-MS/MS analysis. Baglietto M, Benedetti B, Di Carro M, Magi E. Baglietto M, et al. Anal Bioanal Chem. 2024 Mar;416(7):1679-1695. doi: 10.1007/s00216-024-05173-4. Epub 2024 Feb 9. Anal Bioanal Chem. 2024. PMID: 38334794 Free PMC article.
• Determination of polycyclic aromatic hydrocarbons in bud-derived supplements by magnetic molecular imprinted microparticles and GC-MS: D-optimal design for a fast method optimization. Benedetti B, Tronconi A, Turrini F, Di Carro M, Donno D, Beccaro GL, Boggia R, Magi E. Benedetti B, et al. Sci Rep. 2023 Oct 16;13(1):17544. doi: 10.1038/s41598-023-44398-8. Sci Rep. 2023. PMID: 37845244 Free PMC article.
• Solvent-Free Determination of Selected Polycyclic Aromatic Hydrocarbons in Plant Material Used for Food Supplements Preparation: Optimization of a Solid Phase Microextraction Method. Benedetti B, Di Carro M, Scapuzzi C, Magi E. Benedetti B, et al. Molecules. 2023 Aug 8;28(16):5937. doi: 10.3390/molecules28165937. Molecules. 2023. PMID: 37630189 Free PMC article.

Publication types

• Search in MeSH

LinkOut - more resources

Full text sources.

• Taylor & Francis

• Citation Manager

NCBI Literature Resources

MeSH PMC Bookshelf Disclaimer

The PubMed wordmark and PubMed logo are registered trademarks of the U.S. Department of Health and Human Services (HHS). Unauthorized use of these marks is strictly prohibited.

• Technical Support
• Technical Papers
• Knowledge Base
• Question Library

Call our friendly, no-pressure support team.

Use of Experimental Designs in Research: Definition, Steps, Types, and More

Table of Contents

Introduction to Experimental Design Experiments

Imagine you're a marketing manager for a new health drink brand. You're convinced that a catchy new slogan will significantly boost sales. But how do you know if it's the slogan or some other factor driving the increase? Enter the world of experimental design experiments.

Experimental designs offer a structured approach to testing hypotheses and understanding the effects of specific variables. Whether you're in marketing research , academic research, or scientific inquiry, the ability to pinpoint cause-and-effect relationships is invaluable. In this article, we will explore the principles and applications of experimental research design, guiding you through the intricacies of designing robust experiments.

What is Experimental Design?

Experimental design refers to the framework used to test hypotheses by manipulating one or more variables and observing the effects. Experimental designs are essential for validating theories and establishing causality. For example, choice modeling, a popular technique in marketing analytics and predictive analytics , relies heavily on well-designed experiments varying large numbers of factors to predict consumer preferences and choices.

Experimental design experiments are crucial across various fields:

• Scientific Research: Understanding natural phenomena through controlled experiments.
• Academic Research: Testing educational methods or psychological theories.
• Marketing Research : Evaluating the effectiveness of marketing activities.
• Survey Research: Understanding public opinion and behavior through structured surveys.

Get Started with Market Research Today!

Ready for your next market research study? Get access to our free survey research tool. In just a few minutes, you can create powerful surveys with our easy-to-use interface.

Start Market Research for Free or Request a Product Tour

Understanding Experimental Design Experiments

The primary purpose of experimental design experiments is to test hypotheses in a controlled environment to establish cause-and-effect relationships. Objectives include:

• Identifying the effects of independent variables on dependent variables.
• Isolating and controlling extraneous variables to avoid confounding results.
• Ensuring the reliability and validity of findings.
• Responses to experimentally designed stimuli play a pivotal role in hypothesis testing. By systematically manipulating variables, researchers can observe changes in outcomes, thus confirming or refuting their hypotheses. This rigorous approach helps in developing theories and guiding decision-making processes.

One of the main strengths of experimental design is its ability to demonstrate cause and effect relationships. By controlling for extraneous variables and ensuring independence of experimental factors, researchers can confidently attribute changes in the dependent variable to the manipulations of the independent variables. Only this kind of clarity can establish causality, advancing knowledge and enabling informed decisions.

Variables in Designed Experiments

Independent and Dependent Variables:

• Independent Variables (IVs): These are the variables that researchers manipulate to observe their effects. For instance, in a marketing experiment, the IV could be (for example) the type of advertisement used (e.g., slogan A vs. slogan B), the price shown ($1,500, $2,000 or $3,000) or the product’s position on the shelf (top, middle bottom).
• Dependent Variables (DVs): These are the outcomes measured to assess the impact of the IV. Continuing with the marketing example, the DV might be the number of sales or purchase intention levels.

Extraneous and Confounding Variables: Extraneous variables are any variables other than the IV that might affect the DV. Confounding variables are extraneous variables that systematically vary with any, or any combination of the IVs, invalidating conclusions. Proper experimental design involves identifying and controlling these variables to ensure valid results.

Get Started with Your Survey Research Today!

Ready for your next research study? Get access to our free survey research tool. In just a few minutes, you can create powerful surveys with our easy-to-use interface.

Start Survey Research for Free or Request a Product Tour

Types of Experimental Research Designs

Experimental designs vary in complexity and rigor, depending on the different research needs and objectives. Here, we outline the main types of experimental designs used in research.

Research Design Involving Flawed Experiments (but perhaps still useful for generating hypotheses)

One-Shot Case Study: In this design, a single group is exposed to a treatment or intervention, and observations are made afterward. For example, a company launches a new product and surveys customer satisfaction immediately after the purchase. This design lacks a control group and randomization, making it less reliable for establishing cause-and-effect relationships.

One-Group Pretest-Posttest Design: This involves measuring a single group before and after a treatment. For instance, a weight loss program measures participants' weight before and after the program. While it shows changes over time, it does not account for external factors that could influence the results.

Comparisons with Uncontrolled Group Membership: Two groups are compared, but only one receives the treatment. An example is comparing test scores of students taught with different methods, where one group uses traditional lectures and the other uses interactive learning. This design lacks randomization, which can lead to selection bias.

True Experimental Research Design

Control Group vs. Experimental Group: In true experimental design experiments, participants are randomly assigned to either the control group (no treatment) or the experimental group (treatment). This randomization helps ensure that any observed effects are due to the treatment and not other factors.

Variable Manipulation: True experiments involve deliberate manipulation of the IV to observe its effect on the DV. For instance, a drug trial might involve varying doses of a medication to determine its impact on symptom relief.

Random Distribution of Variables: Randomly assigning a large enough pool of participants to groups helps control for extraneous variables. For example, in a marketing study testing a new campaign, randomizing participants ensures that differences in responses are attributable to the campaign itself, not to pre-existing differences among participants.

Quasi-experimental Research Design

No Control Over Group Assignment: Quasi-experimental designs resemble true experiments but lack random assignment. They are often used when randomization is impractical or unethical. For instance, studying the impact of educational reforms across different schools where random assignment isn't feasible.

Naturally Occurring Experiments: One type of quasi-experiment takes the world as it is to make comparisons. For example, consider modeling the success of native societies on Pacific islands as a function of a large number of naturally-occurring factors (e.g., temperature, size of the island, types of terrain, wind patterns relative to mainland Asia, etc.). Research like this doesn’t manipulate the physical conditions of the islands or the assignment of individuals or societies to islands – it just takes them as they are.

Experimental Design Steps

Designing an experiment involves several steps to ensure valid results.

Step 1: Defining Variables

• Identifying Research Questions and Hypotheses: Start by defining clear research questions and formulating testable hypotheses.
• Listing Independent and Dependent Variables: Identify the IVs and DVs for your study. For instance, if you're studying the effect of study habits on exam performance, the IV could be the type of study habit, and the DV would be the exam scores.
• Controlling Extraneous Variables: Identify potential extraneous variables and plan how to control them. In the study habits example, you might control for factors like sleep quality and prior knowledge.

Step 2: Writing Hypotheses

• Null and Alternate Hypotheses: Formulate a null hypothesis (H0) stating no effect or relationship and an alternate hypothesis (H1) indicating the expected effect.
• Formulating Hypotheses Based on Research Questions: Ensure your hypotheses are specific and measurable. For example, H0: "There is no difference in exam scores between students using traditional study methods and those using interactive methods," and H1: "Students using interactive study methods score higher on exams than those using traditional methods."

Step 3: Designing Experimental Treatments

• Manipulating Independent Variables Systematically: Plan how to vary the IV. For instance, in a diet study, you might have different groups follow different meal plans. In complex multi-attribute experiments like conjoint experiments, the experimental design needs to control the correlations among all of the IV factors (the attributes).
• Determining the Scope and Granularity of Treatments: Decide on the levels of treatment. For example, low, medium, and high intensity of an exercise regimen.

Step 4: Assigning Subjects to Treatment Groups

• Randomization Methods: Use random assignment methods such as completely randomized designs or randomized block designs to assign subjects to groups.
• Between-Subjects vs. Within-Subjects Designs: Decide whether to use a between-subjects design (different participants in each group) or a within-subjects design (same participants receive all treatments). For example, testing two types of learning methods in separate groups (between-subjects) vs. having the same group use both methods at different times (within-subjects).

Step 5: Measuring Dependent Variables

• Collection Methods for Dependent Variable Outcomes: Choose appropriate methods to measure DVs, such as surveys , tests, or physiological measurements.
• Considerations for Valid Measurements: Ensure your measurement tools are valid (accurately measure what they're supposed to). For example, using a standardized test to measure academic performance.

Importance of Randomization

Randomization ensures that the results of an experiment are unbiased and valid.

Ideally, randomization distributes extraneous variables evenly across treatment groups, minimizing the risk of bias . For example, if you’re testing a new drug, randomizing participants ensures that both the treatment and control groups are similar in demographics, health status, and other relevant factors. This balance helps in attributing differences in outcomes directly to the treatment.

By randomly assigning subjects to different groups, researchers can confidently establish cause-and-effect relationships. In a marketing experiment, for instance, randomizing participants across different ad campaigns ensures that observed changes in consumer behavior are due to the campaign itself, rather than pre-existing differences among participants. This clarity is crucial for making informed business decisions.

Marketing Research Consulting

Need help with your research study? Contact our expert consulting team for help with survey design, fielding, and interpreting survey results.

Contact Our Consulting Team

Advantages of Designed Experiments

Experimental design experiments offer several key advantages that make them a preferred method in research.

Control Over Variables

Experimental designs allow researchers to manipulate and control variables precisely. This control allows researchers to isolate and quantify the effects of the independent variable(s) on the dependent variable, providing clear insights into cause-and-effect relationships. For example, in a clinical trial, researchers can control the dosage and timing of a drug administration to study its effects accurately.

Valid and Reliable Results

By controlling extraneous variables and using randomization, experimental designs can produce valid and reliable results. These results are often replicable, adding to the credibility of the findings. For instance, a well-designed experiment testing a new teaching method can produce reliable data on its effectiveness, which can then be replicated in different educational settings.

Repurposing of Data for Further Research

Data collected from designed experiments can be valuable for future research. The detailed and structured nature of these experiments means that the data can often be repurposed for meta-analyses, secondary studies, or to inform subsequent research projects. For example, data from a market research experiment can be used to refine marketing strategies or to develop new hypotheses for future studies.

Examples of Experimental Designs

Case Studies in Various Fields: Experimental design experiments are used across a range of fields, providing valuable insights and driving innovation.

• Psychology: A study examining the effects of cognitive-behavioral therapy (CBT) on anxiety levels. Participants are randomly assigned to receive either CBT or no treatment, and anxiety levels are measured before and after the intervention. This design helps in isolating the effect of CBT on anxiety reduction.
• Ecology: An experiment testing the impact of different fertilizers on plant growth. Plants are randomly assigned to different fertilizer treatments, and growth is measured over time. This helps in identifying the most effective fertilizer for enhancing plant growth.
• Healthcare: A clinical trial evaluating a new medication for hypertension. Participants are randomly assigned to receive either the new medication or a placebo, and blood pressure levels are monitored. This helps in determining the medication’s efficacy.

Real-World Experimental Design Experiments:

• Marketing: A company tests two different email marketing strategies to see which one generates more customer engagement. Customers are randomly assigned to receive either strategy A or B, and engagement metrics (e.g., open rates, click-through rates) are analyzed. This helps in identifying the more effective marketing approach.
• Education: A school tests the effectiveness of an interactive learning app versus traditional teaching methods. Students are randomly assigned to use either the app or traditional methods, and their academic performance is assessed through standardized tests. This experiment helps in understanding the impact of technology on learning outcomes.

Experimental designs are powerful tools for testing hypotheses and establishing cause-and-effect relationships. By carefully planning and executing these experiments, researchers can control variables, obtain specific and reliable results, and contribute valuable data for future research. Whether in scientific, academic, or marketing contexts, the principles of experimental research design ensure that findings are robust, valid, and actionable.

For further reading on experimental research design and methodology, visit Sawtooth Software .

Sawtooth Software

3210 N Canyon Rd Ste 202

Provo UT 84604-6508

United States of America

Support: [email protected]

Consulting: [email protected]

Sales: [email protected]

Products & Services

Support & Resources

Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.

8.1 Experimental design: What is it and when should it be used?

Learning objectives.

• Define experiment
• Identify the core features of true experimental designs
• Describe the difference between an experimental group and a control group
• Identify and describe the various types of true experimental designs

Experiments are an excellent data collection strategy for social workers wishing to observe the effects of a clinical intervention or social welfare program. Understanding what experiments are and how they are conducted is useful for all social scientists, whether they actually plan to use this methodology or simply aim to understand findings from experimental studies. An experiment is a method of data collection designed to test hypotheses under controlled conditions. In social scientific research, the term experiment has a precise meaning and should not be used to describe all research methodologies.

Experiments have a long and important history in social science. Behaviorists such as John Watson, B. F. Skinner, Ivan Pavlov, and Albert Bandura used experimental design to demonstrate the various types of conditioning. Using strictly controlled environments, behaviorists were able to isolate a single stimulus as the cause of measurable differences in behavior or physiological responses. The foundations of social learning theory and behavior modification are found in experimental research projects. Moreover, behaviorist experiments brought psychology and social science away from the abstract world of Freudian analysis and towards empirical inquiry, grounded in real-world observations and objectively-defined variables. Experiments are used at all levels of social work inquiry, including agency-based experiments that test therapeutic interventions and policy experiments that test new programs.

Several kinds of experimental designs exist. In general, designs considered to be true experiments contain three basic key features:

• random assignment of participants into experimental and control groups
• a “treatment” (or intervention) provided to the experimental group
• measurement of the effects of the treatment in a post-test administered to both groups

Some true experiments are more complex.  Their designs can also include a pre-test and can have more than two groups, but these are the minimum requirements for a design to be a true experiment.

Experimental and control groups

In a true experiment, the effect of an intervention is tested by comparing two groups: one that is exposed to the intervention (the experimental group , also known as the treatment group) and another that does not receive the intervention (the control group ). Importantly, participants in a true experiment need to be randomly assigned to either the control or experimental groups. Random assignment uses a random number generator or some other random process to assign people into experimental and control groups. Random assignment is important in experimental research because it helps to ensure that the experimental group and control group are comparable and that any differences between the experimental and control groups are due to random chance. We will address more of the logic behind random assignment in the next section.

Treatment or intervention

In an experiment, the independent variable is receiving the intervention being tested—for example, a therapeutic technique, prevention program, or access to some service or support. It is less common in of social work research, but social science research may also have a stimulus, rather than an intervention as the independent variable. For example, an electric shock or a reading about death might be used as a stimulus to provoke a response.

In some cases, it may be immoral to withhold treatment completely from a control group within an experiment. If you recruited two groups of people with severe addiction and only provided treatment to one group, the other group would likely suffer. For these cases, researchers use a control group that receives “treatment as usual.” Experimenters must clearly define what treatment as usual means. For example, a standard treatment in substance abuse recovery is attending Alcoholics Anonymous or Narcotics Anonymous meetings. A substance abuse researcher conducting an experiment may use twelve-step programs in their control group and use their experimental intervention in the experimental group. The results would show whether the experimental intervention worked better than normal treatment, which is useful information.

The dependent variable is usually the intended effect the researcher wants the intervention to have. If the researcher is testing a new therapy for individuals with binge eating disorder, their dependent variable may be the number of binge eating episodes a participant reports. The researcher likely expects her intervention to decrease the number of binge eating episodes reported by participants. Thus, she must, at a minimum, measure the number of episodes that occur after the intervention, which is the post-test .  In a classic experimental design, participants are also given a pretest to measure the dependent variable before the experimental treatment begins.

Types of experimental design

Let’s put these concepts in chronological order so we can better understand how an experiment runs from start to finish. Once you’ve collected your sample, you’ll need to randomly assign your participants to the experimental group and control group. In a common type of experimental design, you will then give both groups your pretest, which measures your dependent variable, to see what your participants are like before you start your intervention. Next, you will provide your intervention, or independent variable, to your experimental group, but not to your control group. Many interventions last a few weeks or months to complete, particularly therapeutic treatments. Finally, you will administer your post-test to both groups to observe any changes in your dependent variable. What we’ve just described is known as the classical experimental design and is the simplest type of true experimental design. All of the designs we review in this section are variations on this approach. Figure 8.1 visually represents these steps.

An interesting example of experimental research can be found in Shannon K. McCoy and Brenda Major’s (2003) study of people’s perceptions of prejudice. In one portion of this multifaceted study, all participants were given a pretest to assess their levels of depression. No significant differences in depression were found between the experimental and control groups during the pretest. Participants in the experimental group were then asked to read an article suggesting that prejudice against their own racial group is severe and pervasive, while participants in the control group were asked to read an article suggesting that prejudice against a racial group other than their own is severe and pervasive. Clearly, these were not meant to be interventions or treatments to help depression, but were stimuli designed to elicit changes in people’s depression levels. Upon measuring depression scores during the post-test period, the researchers discovered that those who had received the experimental stimulus (the article citing prejudice against their same racial group) reported greater depression than those in the control group. This is just one of many examples of social scientific experimental research.

In addition to classic experimental design, there are two other ways of designing experiments that are considered to fall within the purview of “true” experiments (Babbie, 2010; Campbell & Stanley, 1963).  The posttest-only control group design is almost the same as classic experimental design, except it does not use a pretest. Researchers who use posttest-only designs want to eliminate testing effects , in which participants’ scores on a measure change because they have already been exposed to it. If you took multiple SAT or ACT practice exams before you took the real one you sent to colleges, you’ve taken advantage of testing effects to get a better score. Considering the previous example on racism and depression, participants who are given a pretest about depression before being exposed to the stimulus would likely assume that the intervention is designed to address depression. That knowledge could cause them to answer differently on the post-test than they otherwise would. In theory, as long as the control and experimental groups have been determined randomly and are therefore comparable, no pretest is needed. However, most researchers prefer to use pretests in case randomization did not result in equivalent groups and to help assess change over time within both the experimental and control groups.

Researchers wishing to account for testing effects but also gather pretest data can use a Solomon four-group design. In the Solomon four-group design , the researcher uses four groups. Two groups are treated as they would be in a classic experiment—pretest, experimental group intervention, and post-test. The other two groups do not receive the pretest, though one receives the intervention. All groups are given the post-test. Table 8.1 illustrates the features of each of the four groups in the Solomon four-group design. By having one set of experimental and control groups that complete the pretest (Groups 1 and 2) and another set that does not complete the pretest (Groups 3 and 4), researchers using the Solomon four-group design can account for testing effects in their analysis.

Solomon four-group designs are challenging to implement in the real world because they are time- and resource-intensive. Researchers must recruit enough participants to create four groups and implement interventions in two of them.

Overall, true experimental designs are sometimes difficult to implement in a real-world practice environment. It may be impossible to withhold treatment from a control group or randomly assign participants in a study. In these cases, pre-experimental and quasi-experimental designs–which we  will discuss in the next section–can be used.  However, the differences in rigor from true experimental designs leave their conclusions more open to critique.

Experimental design in macro-level research

You can imagine that social work researchers may be limited in their ability to use random assignment when examining the effects of governmental policy on individuals.  For example, it is unlikely that a researcher could randomly assign some states to implement decriminalization of recreational marijuana and some states not to in order to assess the effects of the policy change.  There are, however, important examples of policy experiments that use random assignment, including the Oregon Medicaid experiment. In the Oregon Medicaid experiment, the wait list for Oregon was so long, state officials conducted a lottery to see who from the wait list would receive Medicaid (Baicker et al., 2013).  Researchers used the lottery as a natural experiment that included random assignment. People selected to be a part of Medicaid were the experimental group and those on the wait list were in the control group. There are some practical complications macro-level experiments, just as with other experiments.  For example, the ethical concern with using people on a wait list as a control group exists in macro-level research just as it does in micro-level research.

Key Takeaways

• True experimental designs require random assignment.
• Control groups do not receive an intervention, and experimental groups receive an intervention.
• The basic components of a true experiment include a pretest, posttest, control group, and experimental group.
• Testing effects may cause researchers to use variations on the classic experimental design.
• Classic experimental design- uses random assignment, an experimental and control group, as well as pre- and posttesting
• Control group- the group in an experiment that does not receive the intervention
• Experiment- a method of data collection designed to test hypotheses under controlled conditions
• Experimental group- the group in an experiment that receives the intervention
• Posttest- a measurement taken after the intervention
• Posttest-only control group design- a type of experimental design that uses random assignment, and an experimental and control group, but does not use a pretest
• Pretest- a measurement taken prior to the intervention
• Random assignment-using a random process to assign people into experimental and control groups
• Solomon four-group design- uses random assignment, two experimental and two control groups, pretests for half of the groups, and posttests for all
• Testing effects- when a participant’s scores on a measure change because they have already been exposed to it
• True experiments- a group of experimental designs that contain independent and dependent variables, pretesting and post testing, and experimental and control groups

Image attributions

exam scientific experiment by mohamed_hassan CC-0

Foundations of Social Work Research Copyright © 2020 by Rebecca L. Mauldin is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Share This Book

Transcription Service for Your Academic Paper

Start Transcription now

Editing & Proofreading for Your Research Paper

Get it proofread now

Online Printing & Binding with Free Express Delivery

Configure binding now

• Academic essay overview
• The writing process
• Structuring academic essays
• Types of academic essays
• Academic writing overview
• Sentence structure
• Academic writing process
• Improving your academic writing
• Titles and headings
• APA style overview
• APA citation & referencing
• APA structure & sections
• Citation & referencing
• Structure and sections
• APA examples overview
• Commonly used citations
• Other examples
• British English vs. American English
• Chicago style overview
• Chicago citation & referencing
• Chicago structure & sections
• Chicago style examples
• Citing sources overview
• Citation format
• Citation examples
• College essay overview
• Application
• How to write a college essay
• Types of college essays
• Commonly confused words
• Definitions
• Dissertation overview
• Dissertation structure & sections
• Dissertation writing process
• Graduate school overview
• Application & admission
• Study abroad
• Master degree
• Harvard referencing overview
• Language rules overview
• Grammatical rules & structures
• Parts of speech
• Punctuation
• Methodology overview
• Analyzing data
• Experiments
• Observations
• Inductive vs. Deductive
• Qualitative vs. Quantitative
• Types of validity
• Types of reliability
• Sampling methods
• Theories & Concepts
• Types of research studies
• Types of variables
• MLA style overview
• MLA examples
• MLA citation & referencing
• MLA structure & sections
• Plagiarism overview
• Plagiarism checker
• Types of plagiarism
• Printing production overview
• Research bias overview
• Types of research bias
• Example sections
• Types of research papers
• Research process overview
• Problem statement
• Research proposal
• Research topic
• Statistics overview
• Levels of measurment
• Frequency distribution
• Measures of central tendency
• Measures of variability
• Hypothesis testing
• Parameters & test statistics
• Types of distributions
• Correlation
• Effect size
• Hypothesis testing assumptions
• Types of ANOVAs
• Types of chi-square
• Statistical data
• Statistical models
• Spelling mistakes
• Tips overview
• Academic writing tips
• Dissertation tips
• Sources tips
• Working with sources overview
• Evaluating sources
• Finding sources
• Including sources
• Types of sources

Your Step to Success

Transcription Service for Your Paper

Printing & Binding with 3D Live Preview

Experimental Design – The 5 Key Steps

How do you like this article cancel reply.

Save my name, email, and website in this browser for the next time I comment.

Experimental design is a rigorous methodology used by scientists to establish causal relationships between variables and gather empirical evidence. Changes are made to independent variables to determine and quantify the magnitude of changes in dependent variables. In this process, data collection conditions are carefully planned and structured to test hypotheses and uncover meaningful patterns.

Inhaltsverzeichnis

• 1 Experimental Design – In a Nutshell
• 2 Definition: Experimental Design
• 3 Step 1: Defining variables of the experimental design
• 4 Step 2: Writing a hypothesis for the experimental design
• 5 Step 3: Creating treatments for the experimental design
• 6 Step 4: Assigning subjects to the treatments for the experimental design
• 7 Step 5: Measuring the dependent variable in an experimental design

Experimental Design – In a Nutshell

• A sound experimental design will account for all of the specific aspects of your study system.
• An experimental design generates reliable and pertinent data to the research issue.
• An experimental design is always context-specific.

Definition: Experimental Design

An Experimental design involves a series of steps used to test a hypothesis. When using an experimental design, one may keep experimental variables under tight control, hence reducing the risk of unwanted effects.

The experimental design procedure consists of five steps:

• Definition of variables
• Construction of a hypothesis
• Designing an experiment
• Assigning subjects
• Measuring the dependent variable

Step 1: Defining variables of the experimental design

Defining the independent and dependent variables pertinent to your research topic is the first stage in constructing an experimental design. Below are two examples of research questions , one from the health sciences and the other from ecology.

Phone use and sleep: You want to know how time spent on the phone before bed influences the amount of time they spend sleeping.

Temperature and soil respiration: You wish to determine how a spike in air temperature near the soil’s surface affects carbon dioxide (CO2) levels respired by the soil.

Independent and dependent variables

Identify the major variables and formulate hypotheses about their correlations to transform your research topic into an experimental design.

You can begin by listing down the independent and dependent variables.

Extraneous and confounding variables

Think about any potential extraneous and confounding variables and how to control them in your experiment.

Connecting the dots

As an overview, these variables may be arranged in a diagram. For this, utilize arrows to illustrate the potential correlation between variables. Additionally, signs allow you to indicate the expected direction of the interactions.

In this case, – predicts a negative impact and ? represents an unknown impact.

In this case, + indicates that rising temperatures affect the soil respiration positively, however they decrease soil moisture, which is illustrated by the dotted arrow. In turn, the soil respiration is impacted negatively, as soil moisture is decreasing.

Step 2: Writing a hypothesis for the experimental design

A hypothesis is the expected result of an experiment. Professionals document their hypotheses to evaluate the outcome of an experimental design.

Controlled experiments are common types of research used in an experimental design. Controlled experiments involve the following steps:

• Manipulate the independent variable(s) exact and systematically.
• Measure the dependent variable(s) accurately.
• Control all possible extraneous variables.

Step 3: Creating treatments for the experimental design

In the third step of an experimental design, you must choose how to influence the independent variable. In this process, the external validity of the experiment may be significantly impacted.

Before selecting the optimal method for manipulating an independent variable, you must first determine to what extend it should be varied.

Temperature and soil respiration experiment:

Increasing the air temperature:

• somewhat higher than the usual range for your region of study.
• over a greater extent to simulate future warming.
• spanning an extensive range that exceeds any natural variation.

The other option is to determine how thoroughly the independent variable should vary. Occasionally, your experimental design will make this decision clear for you, but often you’ll need to make a decision that will impact how much you can deduct from your results.

Phone use and sleep experiment:

You may opt to treat phone use as:

• A categorical variable
• A continuous variable

Step 4: Assigning subjects to the treatments for the experimental design

The first step is to determine the number of participants in the experiment. Generally, the more individuals you include, the better the statistical power of your experiment, which influences how confident you can be in the results.

Then, individuals must be assigned randomly to treatment groups. Also, include a control group that does not get treatment and only reveals what would have occurred to the test subjects if the experiment had not been conducted.

You may assign subjects into groups using:

• A completely randomized design vs. a randomized block design.
• A between-subjects design vs. within-subjects design.

Completely randomized design vs. randomized block design

There are two main approaches to randomization: a completely randomized design and a randomized block design:

• Completely randomized design: assigns participants at random to the treatment or control group.
• Randomized block design: the researcher does an initial search for potentially confounding variables, assigns participants to blocks based on that variable, and finally randomizes subjects to various groups.

Between-subjects design vs. within-subject designs

There are two methods for assigning research participants to various conditions;

• Between-Subjects Design: different individuals test each condition so that each participant is only exposed to one treatment or condition.
• Within-Subjects Design: also called repeated-measures design, each condition is tested on the same set of people, and the findings are then compared across groups.

Step 5: Measuring the dependent variable in an experimental design

The last step of your experimental design is to choose how you will measure the dependent variable. It is essential to select a technique of data gathering that is trustworthy to eliminate bias.

Certain variables are more straightforward to quantify than others. Abstract or non-directly measurable variables must be operationalized to become observable quantities.

Phone Use and Sleep Experiment:

measure the dependent variable by either:

• Requesting participants to record their daily sleep and wake times.
• Requesting participants to use sleep-tracking devices.

What is experimental design?

An experimental design prepares a series of procedures to examine the relationship between variables.

What is the difference between an observational study and an experimental design?

A well-conducted observational study does not impact the replies of participants. In contrast, an experimental design involves the random assignment of treatment conditions to at least some individuals.

What is the difference between a control group and an experimental group?

While an experimental group, gets the treatment of being tested for its impact on the study’s findings, a control group is spared.

I printed 3 copies of my PhD thesis and got 1 copy for free. The quality of...

We use cookies on our website. Some of them are essential, while others help us to improve this website and your experience.

• External Media

Individual Privacy Preferences

Cookie Details Privacy Policy Imprint

Here you will find an overview of all cookies used. You can give your consent to whole categories or display further information and select certain cookies.

Accept all Save

Essential cookies enable basic functions and are necessary for the proper function of the website.

Show Cookie Information Hide Cookie Information

Statistics cookies collect information anonymously. This information helps us to understand how our visitors use our website.

Content from video platforms and social media platforms is blocked by default. If External Media cookies are accepted, access to those contents no longer requires manual consent.

Privacy Policy Imprint