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Example of a Quantitative Research Paper for Students & Researchers

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This example of a quantitative research paper is designed to help students and other r esearchers who are learning how to write about their work. The reported research obs erves the behaviour of restaurant customers, and example paragraphs are combined with instructions for logical argumentation. Authors are encouraged to observe a traditional structure for organising quantitative research papers, to formulate research que stions, working hypotheses and investigative tools, to report results accurately and thor oughly, and to present thoughtful interpretation and logical discussion of evidence.

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Food industry, the world over, is witnessing unprecedented increase in the number of multinational enterprises. These multinational enterprises, when deciding to expand their operations to a new country, have to make a choice between following uniform business strategies as in their home country or modify their strategies to suit the host country socioeconomic and political environment. Given the economic cost of modification of business strategies, the choice has widespread implications for the sustainability of multinational enterprises. The present paper argues that this decision-making is particularly critical in the case of multinational food enterprises because of large scale variability in food habits across countries and even within a country. Drawing from case studies of three multinational food enterprises in India, the paper points out that, in order to operate successfully in their host countries, the multinational food enterprises must adopt Glocalized strategies in marketing, product development, advertisement etc.

Modern China Series,North American Business Press

Robert Tian

Food is an important aspect of social culture and has a close relationship with economic development. The Chinese food culture has the characteristics of inheritability and development, and throughout the history of Chinese food culture, it has maintained its momentum of development since its primitive society. Neither the change of dynasty nor the change of social system has had a profound influence on it, and the philosophy of supplying enough food to people and food being the top priority was very popular. Eating was a top priority for people in China. Long ago, Confucius said that the desire for food and sex is part of human nature. As such, in the Chinese culture food became the priority. Because of the attention to diet, Chinese people would, when they had leisure time or abundant raw materials, work out a variety of food. Chinese cooking is flexible, which is characterized by saying that there is no fixed taste and what is delicious is valued. The beauty of food is one of the important roots of Chinese aesthetics, which inspires people with the stimulation of eating. Triggering art inspiration is the inevitable result of Chinese food culture pursuing complete and beautiful color, fragrance, taste, shape, and utensils. It makes food culture a comprehensive art containing multiple cultural connotations of diet, diet mentality, beautiful utensils and etiquette, food enjoyment and eating. Chinese foods have not only exquisite craftsmanship and rich nutrition, but also elegant and graceful names, which are literary and romantic, poetic and fancy. Food functions to not only satiate people’s hunger; it has also become an integral aspect of life enjoyment, which represents an essential component of food anthropology. Food anthropologists stress that changes in people’s eating habits not only depend on the local food culture, which may be specific to a given region, but also varies with economic development in different regions. Food anthropology, as a sub branch of applied anthropology, adapts anthropological theories and methods to study food industry, food culture, food consumption and food commerce. Seminal work in this regard has been provided by scholars and consultants in the field of food anthropology. This book describes the anthropological studies on Chinese foodways, outlines the Chinese food anthropology basic theories and methods. Anthropology in China is still at its development stage in China, while food anthropology is just at its initial stages of development. Nevertheless, China’s economic and social development, especially in ethnic minority regions in Western China, needs the theoretical guidance of some disciplines, including food anthropology, economic anthropology and business anthropology. At the same time, it has provided opportunities to develop food anthropology with the Chinese characteristics. Therefore, when Chinese scholars are learning and adopting Western food anthropology theories and methodologies, they must innovate and develop the related theories and methodologies with Chinese characteristics, so that they can better serve the well-off of the entire society.

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City & Community

Petra Kuppinger

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