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Business.govt.nz, in association with, how to write a business plan.
There isn’t a one-size-fits-all formula to write a business plan. But there are some key things to consider. Check out our free templates — one for start-ups and a quick-focus template for growing businesses.
Tips for preparing a business plan
- Be clear and focused about what you want to achieve – this will help align your team so you’re all working toward the same thing.
- Choose the type of business plan that works for you – you may like to have a document, or a business canvas might work better.
- Keep it short, simple and easy to understand.
- Keep your goals realistic and relevant to what is going on in the economy and in your industry.
- Use Stats NZ’s Data for Business website to find useful business tools and statistics.
- Contact Stats NZ to get useful business data.
- Get out and speak with your customers to gain understanding of how your product works for them and whether it’s something they would pay for.
- Do a SWOT analysis to determine your strengths, weaknesses, opportunities and threats.
- Ask your advisor or mentor to review your plan and give you feedback and suggested improvements.
Data for Business (external link) — Stats NZ
Call Stats NZ toll-free on 0508 525 525
Use this free template to help you write a great plan for launching your new business.
A business plan helps you set goals for your business, and plan how you’re going to reach them. When you’re starting out it’s a good idea to do a full and thorough business plan.
Quick-focus business plan
Quick-focus planning to make sure you work on the right things for your growing business - every day.
It’s important to take time to reflect on your business strategies and plan. It doesn’t have to be a difficult or time-consuming task.
Business planning e-learning
Learn how to create a business plan that clearly sets out where you and your business are going and how you’ll get there.
Implementing your business plan
- Keep your business plan as a living document – don’t leave it to gather dust on a shelf.
- Make sure it’s easily accessible and top-of-mind for you and your team.
- Reflect your goals in the day-to-day operations of your business.
- Outline the most practical and cost-effective way to achieve each goal – make a note of any extra resources you’ll need.
- Make it clear these goals are the top priority for the business.
SWOT your business, and your competition
A SWOT analysis is a great way to assess what your business does well, and where you’ll need to improve. It can also help you identify ways you can exploit opportunities, and to identify and prepare for potential threats to your business success.
Strengths and weaknesses are typically inside your business — what are you good at, what are you not so good at — while opportunities and threats are external factors.
It can be as simple as drawing a large square, and dividing it into four quadrants – one for each element of the SWOT analysis.
Think about what you, your team, and your business are good at – all the attributes that will help you achieve your goals, for example, what you (and your team) do well, any unique skills or expert knowledge, what you/your business do better than your competitors, good processes and systems, and where your business is most profitable.
Think about the things that could stop you from achieving your objectives. This might include what costs you time and/or money, the areas you or your company need to improve in, what resources you lack, which parts of the business aren’t profitable, poor brand awareness, disorganised processes, or a poor online presence. Think about what you can do to minimise your weaknesses.
Opportunities
Think about the external conditions that will help you achieve your goals. How can you do more for your existing customers, or reach new markets? Are there related products and services that could provide opportunities for your business, and how could you use technology to enhance your business?
Consider the external conditions that could damage your business's performance – things like what’s going on in your industry, and in the economy, the obstacles you face, the strengths of your biggest competitors, and things your competitors are doing that you're not. Think about how you could try to minimise or manage the threats.
Repeat the exercise for your competition too – it’ll help you identify areas where you can beat them, to fine-tune your niche market, and make sure you’re prepared to address the challenge they pose.
Refine and review
Craig Jackson has dabbled in business planning before. But when he set up his ice pop business Dr Feelgood, he decided to work with a mentor.
“She was instrumental to pushing us to a very healthy product. Our first business plan was 47 pages long. It came down to four pages, which distilled down what we were doing and how we look at it,” says Jackson.
“It’s really important to ask ‘do people want your product’ and then ‘are there enough of them to buy it’? Our market validation was me going around gas stations, cafes, dairies and looking in freezers and talking to freezer managers and talking to our friends.”
Jackson regularly reviews progress against his business plan. “We’ve hit all our targets, but have learnt a lot in the first six months of operating. Places I thought we’d really sell, we don’t, and places I thought we’d never go is where we’re going.”
Review your business plan
- Check how you’re tracking to reach key milestones in your business plan every month, and celebrate when these have been reached.
- Stay on top of industry trends and stay connected with your customers – this will help you keep ahead of any changes needed in your business.
- Update your business plan with any changes affecting your business or industry.
Tips on when business planning is right for your business
Tips on types of advice you’ll need
Common mistakes
Not being able to clearly articulate your business and the value it offers to customers.
Making assumptions about your customers rather than speaking with them.
Not reviewing and monitoring your business plan.
Setting unrealistic or uninformed targets.
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Free Microsoft Word Business Plan Templates
By Joe Weller | September 22, 2020
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We’ve compiled a variety of expert-approved business plan templates and samples for Microsoft Word. There are options for organizations of any size and type — from coffee shops and hair salons to professional services, and everything in between.
Included on this page, you’ll find Word business plan templates for small businesses , startup businesses , product and service businesses , and more.
Simple Business Plan Word Templates
These customizable business plan templates come professionally designed and ready to use, and are available to download in Microsoft Word format.
Simple Business Plan Template
Use this template as a basis for creating an organized and thorough business plan. Customize the built-in table of contents to suit your needs, and use the space included to detail the nature of your business, the solution to the problem you’re solving, a market analysis, key performance indicators (KPIs), financial forecasts, and more.
Download Simple Business Plan Template — Word
Simple 30-60-90 Business Plan Template
This template is ideal for developing a 90-day action plan to create and implement your business plan in manageable, 30-day chunks. Use the document to outline your main goals and deliverables, and then assign key business activities and deadlines to ensure your plan stays on track.
Download Simple 30-60-90-Day Business Plan Template
Word | Smartsheet
For more 30-60-90 business plan templates, visit our "Free 30-60-90-Day Business Plan Templates and Samples" article.
Simple Business Plan Outline Template
This template provides a standard outline for a traditional business plan, which you can use to guide your research and develop your plan. Easily modify the provided information to include information that is relevant to your business.
Download Simple Business Plan Outline Template — Word
For additional downloadable resources in a variety of formats, visit, “ Simple Business Plan Templates .”
One-Page Business Plan Word Templates
These single page business plan templates in this section provide a useful way to organize ideas. Companies can use these templates to develop a pitch document for potential partners and investors.
One-Page Business Plan Template
Use this template to capture the main details of your business concept, including your product or service offering, who it benefits, how it helps your target buyer, the pricing structure, income streams, and key milestones. There’s also room at the bottom to include a SWOT analysis .
Download One-Page Business Plan Template
Word | Smartsheet
One-Page Lean Business Plan
This template utilizes a Lean approach to help you showcase the core concepts of your business idea in a scannable format. Provide a brief overview of your company and industry, the unique benefits your product or service possesses, distribution strategy, key objectives and success metrics, and a financial plan. Use the visual timeline at the bottom to display dates and milestones.
Download One-Page Lean Business Plan Template - Word
One-Page 30-60-90 Day Business Plan Template
A 30-60-90-day template is useful for developing an actionable plan. Simply add your main goals and the activities required to achieve them in 30-day increments. Update the status of each goal regularly to ensure your plan stays on track.
Download One-Page 30-60-90 Day Business Plan Template
For additional single page plans, along with an example of a business plan , visit " One-Page Business Plan Templates with a Quick How-To Guide ."
Small Business Plan Word Templates
These customizable business plan templates are especially useful for small businesses to develop a roadmap for structuring, operating, and growing their organization.
Small Business Plan Template
This comprehensive business plan template is ideal for small businesses that want to thoroughly document key goals and the associated activities. Add essential information to each section to keep your plan clear and concise — and pay special attention to the financial section and provide details that will validate your plan.
Download Small Business Plan Template — Word
Fill-In-the-Blank Small Business Plan Template
This fill-in-the-blank template is useful for small business owners that need some guidance adding details to the various elements of their business plan. Each section of this standard business plan comes with pre-filled content that you can expand on and customize to reflect the specific needs and details of your business.
Download Fill-In-the-Blank Small Business Plan Template — Word
Additional Fill-in-the-Blank Business Plan templates can be found here .
One-Page Small Business Plan Template
Small businesses can use this template to articulate business ideas in a succinct, easily digestible manner. There is space to include a business overview, key team members, a market analysis, marketing and sales plans, objectives and success metrics, and a financial plan.
Download One-Page Business Plan for Small Business — Word
Startup Business Plan Word Templates
These business plan templates are ideal for entrepreneurs to assess the viability of their idea and gain buy-in from prospective investors and stakeholders.
Startup Business Plan Template
Use this startup business plan template to create a strong and detailed roadmap of your concept and related goals. The template includes space for an executive summary, business description, summary of product or service offerings, pricing structure, marketing strategy, competitive analysis, startup expenses, funding sources, and more to ensure you have a thorough plan in place.
Download Startup Business Plan Template
Sample 30-60-90-Day Business Plan for Startup
This 30-60-90-day business plan template is versatile, and can be used to develop an actionable plan for virtually any business activity. This sample contains pre-filled information to help you explain the organization’s main goals and deliverables, as well as to assign key tasks, ownership, and deadlines.
Download Sample 30-60-90 Day Business Plan for Startup Template
For additional resources to create your plan, visit “ Free Startup Business Plan Templates and Examples .”
Product and Service Business Plan Word Templates
These business plan templates are designed for a product or service-focused business to use to develop a workplan that articulates its vision and objectives.
Business Plan Template for Professional Services
Entrepreneurs offering professional services can use this document to outline the main goals and objectives associated with their business, as well as how they plan to achieve them. This template comes with a built-in table of contents and includes all the components of a traditional business plan, including the company background, market and industry analysis, competitive analysis, service offering details, promotional plan, sales forecasts, financial statements, and more.
Download Business Plan Template for Professional Services — Word
One-Page Business Plan for Service Business
This business plan template is ideal for a service-type business owner who needs a basic plan to jot down core business concepts. This single-page template has room to include the business mission and vision, service provided, target market, competitive advantage, marketing and sales plan, and key objectives. There is also a visual timeline of milestones included at the bottom of the template for tracking progress.
Download One-Page Business Plan Template for Service Business — Word
One-Page Business Plan for a Product Business
Use this one-page business plan to outline the key details related to your product-focused idea. Articulate the purpose and vision of your business, the problem your product solves, potential customers, how you will get your product to buyers, pricing strategy, main objectives, and success metrics. The timeline of milestones at the bottom of the template automatically creates a visual display of noteworthy activities.
Download One-Page Business Plan for Product Business — Word
Fill-In-the-Blank Business Plan Word Templates
Use these pre-filled business plan templates as a basis to build a thorough plan that keeps your strategy aligned with sales, promotional, and financial objectives.
Simple Fill-In-the-Blank Business Plan
This fill-in-the-blank template features a traditional business plan layout, and includes pre-filled content in each section. Outline the key components of a well-rounded business plan, and add a company overview, market analysis, marketing and sales plan, operations plan, financial statements, supporting documentation, and more.
Download Simple Fill-In-the-Blank Business Plan Template — Word
Lean Fill-In-the-Blank Business Plan
This Lean business plan has all the necessary parts to articulate your business vision and strategy. Add information about the problem you aim to solve, your product or service offering, unique value proposition, target customers, cost structure, revenue streams, and a timeline of milestones.
Download Fill-In-the-Blank Lean Business Plan Template — Word
For additional resources, visit " Free Fill-In-the-Blank Business Plan Templates ."
For more free, downloadable templates for all aspects of your business, take a look at “ Free Business Templates for Organizations of All Sizes .”
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Get serious with our free business plan template
Turn your business vision into a reality with our free, customisable business plan template. Available in single and multi-page format.
Download your free business plan template
Complete the form and we’ll send you our free, customisable template, so you can get down to business.
Bring your business ideas to life
Our easy-to-use, guided templates give you a roadmap for success.
Map your goals
Start moving in the right direction with a plan that covers all of the essential business basics. Outline your executive summary, vision statement and future goals.
Define products and services
Highlight your unique offerings and market strategy, including what you'll sell (and how you'll sell it). It’s time to show the world how you’re better than anyone else at what you do.
Attract investors
Show potential partners why they should invest in your business. A comprehensive financial forecast is key when looking to secure funding.
Why you need a business plan
Whether you’re an established company or just starting out, a business plan is vital for success. A well thought out plan helps you consider the essential elements of your business and define a winning strategy.
And through the process of writing a business plan, you’ll uncover new opportunities and unlock your business’s true potential.
We’re here to help you grow your business
Access everything you need to start planning your vision and how you’ll achieve it.
A guided experience
Our business plan templates are intuitive and easily accessible, for every business. Each section has helpful tips, prompts and instructions to guide you through all the components of your business plan.
Designed for your needs
We know that writing a business plan is not a one-size-fits all activity. That’s why we’ve put together both a streamlined single-pager and a comprehensive multi-pager. Now you can map out your needs at a high level, or outline your strategy in precise detail.
Helpful resources
Looking for more help on how to write a business plan? We’ve got you covered. Check out our resources on how to start a business , or our 12-step guide on how to write a plan for your business .
All your questions answered about the MYOB business plan template
What’s included in the business plan template.
Both our single and multi-page templates cover all the essential elements of a business plan, including an business details, vision statement and goal setting, market strategy and customer demographics, funding and investment information. Our multi-pager adds further detail and contains helpful guidance for each section.
Is the business plan template customisable?
Yes! Our templates are completely editable, customisable and available in multiple formats, allowing you the flexibility to choose the structure that best suits your needs.
Do I need a business plan to start a business?
Technically no, however as the saying goes, if you fail to plan you are planning to fail. For instance, how can you measure how things are going, if you don’t know where you're at?
Why create a business plan?
A strong business plan can help you plan for the future, enabling you to foresee potential roadblocks and author the roadmap that will drive you toward success. Through the process of planning, you’ll analyse all the important aspects of your business, provide certainty to future investors, reduce risk and plot an actionable pathway to achieving your ultimate vision.
How often should I update my business plan?
It’s a good idea to update your plan to align with the current state of business, market and strategy. Set aside some time on a regular, periodic basis to review your plan and see what’s working and what needs adjusting.
Access our library of 134 Business Templates
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Free business plan template for small business
Create a professional business plan with our our easy-to-use business plan template., the importance of a business plan.
Writing a business plan gives your business the best chance of success helping you to flesh out your business proposal, outline key business processes and gives an action plan of what you want to achieve over time. While it can seem overwhelming, the time and effort you put in is worth it for your long-term success. Use our free business plan template below to get you started!
Get your free business plan template
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- Name This field is for validation purposes and should be left unchanged.
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Business plan template FAQs
What should a business plan include.
A business plan consists of a single document with different sections that represent different aspects of your business. Most business plans include the following:
- Business overview
- Executive summary
- Team & Management
- Product & Services
- Market Analysis
- Competitor Analysis
- Marketing & Promotions
- Financial Analysis
- Future & Goals
How do you write a business plan?
Writing a multi page business plan when you are just starting out can seem overwhelming. The key to getting started is to keep it simple and add to it as you grow. Start with key headings (or use our template) and some bullet points mapping out your business overview, vision, market analysis and financial forecasts.
Tips for writing a business plan?
Check out this blog article for more information
7 Tips for writing a Business Plan >
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Planning your business
Business plan template
Creating a business plan might seem daunting – but it doesn’t have to be. Our business plan template will help you create your own business plan from scratch.
In this article
Things to consider while building your business plan.
- Don’t feel you need to do it all in one go – it’s much better to take your time and get it right.
- The secret is to keep your plan short and practical, so it's easy to implement – otherwise it'll end up gathering dust on a shelf.
- It’s important you end up with a business plan you’re happy with and that you can refer to with confidence when speaking to others (such as potential lenders) about your business.
- Anyone should be able to pick up your business plan and understand what you’re trying to achieve.
If you need some helpful tips on how to write a simple business plan, refer to our guide, it has all you need know about why a business plan is important, and the key points to cover.
How to use our business plan template
- Work your way through the template section by section, filling in the empty boxes.
- Try and fill in all the sections that are relevant to your business.
- Some of the sections may not apply to your type of business, so add or remove sections to suit you.
- Square brackets like these: […] indicate where you need to write something, so ideally there shouldn’t be any left when you’re done.
Our template is only a guide to help you plan. Remember, this is your plan, so go ahead and tweak it until it fits you and your business perfectly.
Use this template to help write your business plan.
How to create an effective business plan
Create a simple, yet effective business plan: from setting SMART objectives to conducting a SWOT analysis, understanding your customers to marketing strategies.
Have someone check your business plan
When you’re ready, we recommend you share it with your business adviser or accountant, especially if you’re planning to use it to apply for business lending.
If you’d like to discuss your business plan or business banking needs, reach out to an ANZ Business Specialist . They’ll be more than happy to help.
Now you’ve drafted your strategies for the key areas of a business plan, you can use your answers to expand the breadth and detail until you have a thoroughly thought-out road map that’s suitable for your needs.
Remember, there’s no right or wrong format for a business plan. The important thing is to cover the essential sections and tailor the rest to your industry, business, and growth stage. But by and large, all effective business plans have two things in common: accurate detail and readability.
You’ll face many choices as you build your business plan but whatever direction you take, make sure your figures and findings are thoroughly researched and presented in plain English.
Contact an ANZ Business Specialist
Our specialists understand your kind of business and the challenges you face as a business owner. We can help you figure out how to make your business grow and succeed.
Related articles
Popular planning your business articles, essential tips for business goal setting, how to write your business elevator pitch, how to gain awareness for a new business, how to plan for a new business, how to write a simple business plan, why you need a business plan, important information.
We’ve provided this material as a complimentary service. It is prepared based on information and sources ANZ believes to be reliable. ANZ cannot warrant its accuracy, completeness or suitability for your intended use. The content is information only, is subject to change, and isn’t a substitute for commercial judgement or professional advice, which you should seek before relying on it. To the extent the law allows, ANZ doesn’t accept any responsibility or liability for any direct or indirect loss or damage arising from any act or omissions by any person relying on this material.
Please talk to us if you need financial advice about a product or service. See our Financial Advice Provider Disclosure Statement (PDF 44.6KB) .
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Think about what you, your team, and your business are good at – all the attributes that will help you achieve your goals, for example, what you (and your team) do well, any unique skills or expert knowle…
Choose from a selection of free MS Word business plan templates for small businesses, startups, service businesses, and more.
Both our single and multi-page templates cover all the essential elements of a business plan, including an business details, vision statement and goal setting, market strategy and customer demographics, funding and investment …
Use our free, editable business plan template to set goals, outline your customers, sharpen your value proposition, and make financial forecasts.
A collection of professionally designed Business Plans templates available for Word. Download, customize, and send in minutes.
Try free for 30 days. Use our business plan template today and create your own professional document. Fully ediatble & download for free today!
Business plan template (PDF 509.5KB) How to create an effective business plan. Create a simple, yet effective business plan: from setting SMART objectives to conducting a SWOT …
Download the business plan template. Fill out the form for a downloadable business plan template. Your business plan doc is available as an editable pdf to use again and again.
Use our online business plan tool to create your own business plan, fast. Topics and sections have been carefully selected. We've even added in cashflow templates to download.