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A case study on Zomato – The online Foodking of India

2020, IP innovative publication pvt ltd

Zomato started in 2008 underneath the name, ‘Foodiebay’ to begin with. Later in 2010, it had been renamed to ‘Zomato’. Constantly 2011, Zomato extended to increasingly urban regions the country over in Mumbai, Delhi NCR, Chennai, Bangalore, Kolkata and Pune. After that in the year 2012, the corporate extended working all around in various countries like the UAE, Qatar, Sri Lanka, UK, South Africa and Philippines. In the year 2013, Zomato had moved their organizations in Brazil, New Zealand, Turkey and Indonesia, with its applications and site open in various lingos isolated from English. After that in April 2014, Zomato impelled its organizations in Portugal Republic, trailed by Canada, Lebanon and Ireland around a similar time. The acquiring of Settled - based sustenance zone ‘Urban spoon’ signified the organization’s passageway into the United States, Canada and Australia, and conveyed it into direct test with ‘Wail’, ‘Zagat' and ‘Open Table’. With the introduction of .xxx zones in 2011, Zomato also impelled ‘zomato.xxx’, a site dedicated to finding spot to eat near to your territory. It later moved a print adjustment of the site substance named, ‘Citibank Zomato Restaurant Guide’, got together with Citibank in May 2012, at any rate later it was halted.

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With digitization, the food industry has very efficiently utilized the e-commerce platform in the online food review and food ordering business. Through a vertical system of food delivery apps, the entire system has brought almost every restaurant in India under a single roof in the hands of the consumer. Now, finding a great place to eat, ordering food, reserving tables, and giving positive or negative feedback for a restaurant has become very easy and accessible for the consumer. This vertical has shown tremendous growth over the last 10 years signifying the untapped potential. The pioneer and leader of this segment in India has been Zomato. Zomato is a brand, which every consumer would relate to when s/he thinks of an e-food platform. This paper aims at critically examining the marketing and positioning aspect of the company by drawing on the works published in the form of surveys, journals, articles and reports by independent authors as well. This paper covers certain figures me...

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The country's GDP grew at a modest 4.5 per cent in the September quarter 2019, and the official data released showed a sixth straight fall in quarterly GDP growth and also the first time fall below the psychologically important 5 per cent mark in almost seven years. It is in this context that the festive sales hosted by the e-commerce sector ended first week of October 2019 where the e-tailers in India, mainly Amazon and Flipkart, achieved a record $3 billion (about Rs 19,000 crore) of Gross M erchandise Value (GM V) during the period as per a report by consulting firm RedSeer has to be evaluated. The success of business models, whether it be in e-tailing (amazon, flip-kart etc.), transportation (Uber, Ola Cabs etc..) or online ordering from eatery apps (Ubereats, Swiggy, Zomato etc.) despite the reverse trend in GDP growth and sustained recession, needs to be evaluated in the context of innovation applied and technology adoption. It is in the backdrop of above said upsurge of business model innovations that can combat the challenges in downfalls of an economy and/ or ever-increasing competition on a global platform, the effectiveness of business models assumes significance. A laggard manager clinging on to his age-old business model is now forced to look forward to articulate their existing business model, since the core enabler of a firm's performance is an effective business model. Understanding the possibilities for innovating through theoretical insight and practical guidelines needs identification of types and the development of a typology of business model innovations. The online eatery business of restaurants, with key partners such as payment processors, mapping data providers and delivery bike drivers through channels such as mobile apps and telephone ensures customer relations by providing convenience in the form of wide choice of sourcing and menu as well as easy payments has found its own way into urban and semi-urban centres of almost all the

IAEME PUBLICATION

Technology innovation has changed all the everyday exercises we do. Online food ordering service is among them. Online food ordering service was first begun by Zomato in the year 2018 pursued by Swiggy, Food Panda and Uber eats. Even though the physical sustenance administrations given by different Restaurants and lodging is as yet ruling the time at present, the online structure which has risen as of late is going to command the physical form. This pattern is very unmistakable in created developed cities in India. Subsequently, this article endeavors to discover the pattern in creating city like Bhubaneswar and different elements influencing that. This article talks about the inclinations of online food preferences that measurably and confirms the outcomes with statistics tools and techniques. Besides, it talks about the fate of offline food services in near future.

Rupkatha Journal on Interdisciplinary Studies in Humanities

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Food habit articulates the local culture of a region. Tripura, a land-locked state of varied communities (the tribes and Bengalis of the soil) negotiates the countercultural exchange of cuisines. Traditional ethnic foods are markers of shared cultural values and identity. Preparation of traditional food involves the role of memory which involves passing down culinary skills, techniques, and ingredients from one generation to the next. The marketing industry and the restaurant culture have changed the taste of the consumers but again the ‘losses’ and the ‘need’ to preserve the traditional cuisines are archived in digital platforms. With the rise in YouTube food channels, Facebook pages, food delivery companies like Swiggy and Zomato; the local food met with the global consumer culture. On one hand, lost ethnic food habits are preserved by documenting the procedures of cooking traditional dishes. On the other, restaurants and bloggers are experimenting to prepare local food using glob...

Publisher ijmra.us UGC Approved

Online food delivery portals and applications have changed the way people select and order their food. The advancements in technology and easy availability of the internet and smartphones paved the way for online food ordering services. It was a concept unheard of in India, when the founders of Zomato decided to create a platform where people could conveniently browse through food menus of different restaurants, order online and get the orders delivered at their doorsteps. It was on a random afternoon when Mr Pankaj Chaddha and Mr Deepender Goyal noticed a long queue of people to glance through the menu card and order their lunch. This got them thinking and eventually resulted in the inception of Zomatothat time called Foodiebay. Since its inception in the year 2008, Zomato has grown exponentially. It started as a food directory which instantly gained popularity in Delhi NCR. And within 9 months the website gained popularity in other cities like Mumbai, Kolkata, Chennai, Bengaluru. In 2012, Zomato went international with its presence in many countries like UAE, UK, Sri Lanka, Philippines etc. Zomato steadily kept increasing its customer database and also ventured into online table reservation, finding nearby restaurants. However, Zomato has also undergone its share of crises. But be it because of its unconventional communication or other practices, Zomato does not shy away from communicating with different stakeholders. Zomato"s communication has never held back from responding and reaching out to their customers and community. Today Zomato has over 119 thousand restaurants against 43 thousand restaurants in 2019. Zomato has all the necessary elements that makes it a successful case to be explored. Apart from crisis management, it also has been able to strike the right chord with the sentiments of Indian customers by connecting with them at an emotional level. This case study delineates the journey of brand Zomatoan Indian entrepreneurial ventureand analyses the communication strategy adopted by the brand especially while managing any crisis situation. The paper also studies the measures adopted by Zomato to emerge as a stronger brand as the country grappled with lockdowns and other restrictions during the Pandemic. Based on the broad framework provided by the Situational Crisis Communication theory, the researchers have undertaken the evaluation using SWOT analysis to cover all aspects of the journey of Zomato so far.

International Journal for Research in Applied Science & Engineering Technology (IJRASET)

IJRASET Publication

Online food delivering system is the process where various restaurants and food outlets deliver their foods and drinks according to the demand of the customer and give the maximum customer satisfaction and quality service. Although, there are various factors that depends on demand and supply and what goes in the customer's mind. What motivates the customers, what benefits they will be having by ordering food online and what are the issues they face while adoption online food and ordering it. This paper will provide information of such factors. It is discussed what are the biggest reasons for same, how people achieve the benefits. How and where people face the issues and how can we solve it. In times of outbreak of Covid-19, technology helped in different ways. One of them was to deliver food to people in those tough times when people were sick, could not go out of their houses and protecting themselves and others as well. Hassle-free online payment made the things easier and still doing the same.

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In recent years, social media usage and growth in India have been equally significant. It has developed into a potent instrument for social networking, information exchange, and communication among India's vast population. Digital food culture has recently gained popularity and significantly altered India's culinary culture. Therefore, the purpose of this paper is to investigate the pervasive phenomena of digital food culture in Indian society today. The study also emphasizes on the transformation of capitalism into media capitalism. Furthermore, this paper also looks at how media capitalism makes customers into spectators and turns them into sheeple for monetary gain. Netizens, however, act in a sycophantic manner while denying the influence of media capitalism. Thus, the study intends to investigate how media capitalism affects customers and viewers in India through the lens of digital food culture and food bloggers. Therefore, the theory of media capitalism and spectacle is used to analyze these issues.

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