presentations about social media

Social Media Strategy Presentation

Your social media strategy has many moving parts: background research, campaign goals, task lists, deliverables, and more. That’s why your social media strategy presentation has to be comprehensive, organized, and easy to understand.

A customizable, intuitive social media strategy deck template can relieve some of the stress of building your own presentation, allowing you to focus on sharing important information with your social media team. 

Use a social media strategy presentation template to:

• Present research, goals, and strategies to executives
• Keep social media team members informed
• Check in on social media campaign progress and deliverables

Create a stunning Social Media Strategy Presentation

Every slide in your social media strategy presentation template fills an important role, so choose them carefully. While putting together your social media strategy deck slides, think about adding graphs, comparison charts, timelines, or a SWOT analysis to make your points visually. Some potential slides to include are:

Pro tips for your Social Media Strategy Deck Template

Consider these tips when creating your social media strategy deck.

A good rule of thumb for your social media presentation: provide an overview before diving into the details. This kind of structure may help your slides connect and flow naturally.

Charts, graphs, timelines, diagrams, and other graphics can transform your social media strategy presentation into a memorable, meaningful one.

Think about including pauses or breaks for Q&A into your social media strategy presentation.

Limit one idea or one topic to one slide. Overcrowding each slide makes it harder for your audience to absorb and remember the information, as well as execute on it.

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How to create a social media presentation for any business and brand (+ bonus tips for newbies)

What is social media presentation.

In the digital age, where attention spans are shrinking, creating an effective social media presentation is crucial for capturing and retaining any client’s interest. For example, when a business is looking for a social media manager (SMM) to boost their company’s social media presence, they want to know what will be done before it is actually done: what results they’ll get and what methods will be used to achieve them. That’s when a social media presentation comes in handy as the most attractive and informative way to introduce a business PowerPoint presentation .

If you wonder how to present a social media strategy, consider the below tips to help guide your path forward. In today’s article, we’ll walk you through the essential steps to create an impactful social media strategy PPT for any platform that not only conveys your message effectively but also engages your client, so dive right in!

How to create a social media strategy presentation?

Before you design slides, you need to have text, images, or infographics to add. A social media PowerPoint presentation must be related to content such as your social media strategy. Below, we share the steps that will help you craft an impactful social media marketing presentation for client they will never forget!

Disclaimer: You should not limit yourself to just one slide, e.g., to show the target audience, and we’ll now give you an approximate skeleton to follow.

Set goals: Slide 1 ⎼ Social media goals

To present informative social media presentation slides, you should have a solid discussion with the client to discover their business goals and transform them into social media goals. It will impact further brand presentation and research on the target audience, competitors, and promotion methods. In such a presentation, your clients will expect clear and tangible metrics.

For example, a shoe company wants to boost its sales using Instagram. In this case, you have to create goals of getting more conversions in sales, like increased clicks to the company’s website. Your social media analytics presentation should depict how a specific promotion method on a specific platform will give specific numbers.

Pro advice: Use Google Analytics for enhanced tracking and PowerPoint redesign services to create compelling diagrams.

Research your audience: Slide 2 ⎼ Target audience

Most clients know the “persona” they are marketing to, but your task is understanding if desirable business goals match the typical buyer persona. If the client doesn’t know their target audience, you should make recommendations but still try to discover the location, age, occupation, or favorite game of the people they want to reach. The more criteria you know, the more targeted tone and voice you will be able to use to influence people’s choices.

Research competitors: Slide 3 ⎼ Competitors

An effective social media marketing presentation ppt has to analyze direct competitors that definitely exist. And their SMM has already tried promotion strategies for you to learn from or avoid. Researching competitors is about thinking outside the box and analyzing their mistakes or successes. Your client should not be present on every platform, so do research and explore which ones will work best for their business.

When looking at competitors, consider two main things:

• MARKET GAP (e.g., there is no podcast about house plant care).
• LEAD ENGAGEMENT (e.g., they get fantastic traffic from Instagram).

Remember, researching competitors teaches you what to do and what not to do: posting frequency, type of content, followings of their followers, and more.

Do social media audit: Slide 4 ⎼ Social media analysis

Any social media report presentation must summarize what the company is already doing. It may be a new company you have to launch social media channels for, and it may be an experienced business looking for a new strategy.

If you create a social media strategy for an existing company, you have to audit its media to define baseline metrics: the number of followers, demographic data, average engagements, content performance, and other important analytics.

If you create a social media strategy for a startup, you will have what to offer only after researching their personas and suitable social media. For example, the target audience is women aged 40 to 55 living in the suburbs, so you offer to go with Facebook.

Set up the infrastructure: Slide 5 ⎼ Content posting tools

In the case of a new company, setting up the infrastructure means doing manual work or making use of SOPs to automate processes.

Answer the following questions if you’re going to do everything manually:

• Am I going to post things natively?
• How are we going to get the content calendars approved?
• Am I the only one to contact/answer the audience in DM/messaging?

In the case of established companies, they will most probably onboard you on a tool they already use and assign a colleague for you to master it quickly.

Create a content calendar: Slide 6 ⎼ Instagram/Facebook/TikTok content calendar

The last thing is putting together your content calendar and content into motion, which can be the hardest part. The last slides in the social media presentations ppt show an example of a post and calendar in tools like CoSchedule. For instance, you will post stories daily, behind-the-scenes images twice a week, and share product posts thrice weekly.

Regardless of plenty of scheduling tools, we advise building a simple content calendar in Excel Spreadsheets to send directly to a client and get approval/feedback.

6 bonus tips for newbies

Tip #1: develop a compelling storyline.

Every effective presentation tells a story, and social media presentations are no exception. Craft a compelling narrative that takes your client on a journey, keeping them engaged from start to finish. Begin with a strong introduction, followed by a clear progression of ideas, and conclude with a memorable closing. Remember, a well-structured storyline can enhance the overall impact of your social media content strategy presentation.

Tip #2: Design eye-catching visuals

Visual elements play a crucial role in any presentation. Create visually appealing graphics, images, and videos that complement your content and are consistent with the brand’s aesthetics. Then, ensure they are optimized to maintain a professional and cohesive look across different devices.

Pro advice: If design is not your cup of tea, consider hiring a professional PowerPoint redesign company to create beautiful icons, diagrams, and other visuals for you.

Tip #3: Incorporate engaging multimedia

Diversify your content by incorporating various multimedia elements. Leverage the power of videos, GIFs, and interactive elements to captivate your client even more.

Tip #4: Keep your social media presentation ppt concise

In the fast-paced world of social media, conciseness is key, so keep your presentation focused on the essential points. Avoid overwhelming your client with excessive information. Instead, prioritize clarity and simplicity to ensure your message is easily digestible. Consider using bullet points, short sentences, and impactful visuals to convey your ideas efficiently.

Tip #5: Leverage data and statistics

Support your claims and statements with relevant data and statistics. Incorporating credible information not only adds authenticity to your presentation on social media strategy but also helps build trust with your client. However, be sure to attribute your sources to enhance credibility.

Tip #6: Optimize for mobile

With the increasing use of smartphones, optimizing your presentation for mobile devices is crucial. Ensure that your content is responsive and looks appealing on smaller screens. Test your presentation on various devices to identify and address any formatting issues. A mobile-friendly presentation enhances accessibility and caters to the preferences of on-the-go clients.

Creating an effective social media campaign presentation requires a thoughtful combination of understanding the client’s needs and their target audience, compelling storytelling, and visually engaging content. By following the tips outlined above, you’ll be well-equipped to craft presentations your client will most definitely appreciate.

In case you need any help with social media slide design, don’t hesitate to contact us for professional assistance. Our presentation design experts are available to help 24/7/365!

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11 Killer Social Media Presentations Worth Watching

Updated: October 20, 2016

Published: April 27, 2010

Presentations are a great way to consume information and learn about new topics. Unfortunately, we don't all have the time and money to spend traveling to conferences to see them in person.

Fortunately, the web has helped solve this problem by making it easier to share and watch presentations . Slideshare has become a powerful resource for discovering new ideas. Today, we selected some of the best social media marketing presentations that are worth watching and could inspire slides for your own presentations.

Social Media Marketing Presentations

1.The 25 Basic Styles of Blogging ... And When To Use Each One by Rohit Bhargava

2.Basics Of Social Media Roi by Olivier Blanchard

3. Conversation by Design by David Armano

4. Social Media Strategy by ducttape

5. What the F**K is Social Media: One Year Later by Marta Kagan

6. B2B Social Media Marketing by Christina "CK" Kerley

7. 7 Ways to Use Social Media to Build Stunning Business and Personal Brands by Jay Baer

8. Joffreys Coffee & Tea Company Social Media Marketing Case Study by Adam Singer

9. Do's and dont's of Social Media by Branding Personality

10. Employees are Social Media Marketers, Too! (they just don't know it yet) by Gia Lyons

11. 8 Digital Trends That Will Change Everything by Josh Martin

Don't forget to share this post!

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A Social Media Presentation Deck Stacked In Your Favor [Free Template]

Social media facilitates connections, but the stories we tell there are what binds us together. Great storytelling in your social media presentation will help keep your audience captivated from start to finish.

A great deck acts as the outline for your story arc, allowing the concepts and ideas to shine on your slides. Use this free, customizable social media presentation template to create a polished slide deck that brings your stories to life. 

In the template you’ll find: 

• Ways to add structure
• Customization tips
• Data visualization ideas
• Additional template slides 

Whether you’re pitching a new idea, proposing a budget increase or recapping a successful campaign, download and customize this deck to wow your audience.

View Template

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9 Steps to Create a Social Media Strategy in 2024 [Templates & Examples]

The companies that are successful on social media aren’t tackling everything at once. They’re picking a few strategic channels, honing in on their audiences, and— above all —creating truly great content that educates and entertains.

4.7 billion people around the world now use at least one social platform. Yes, your audience is on social media. Yes, you can use it to scale your business. And yes , you will struggle if you don’t have a great social media strategy .

So let’s build that strategy step by step.

How to create a social media strategy

Step 1. document your goals, step 2. clarify your target audience, step 3. conduct competitive analysis, step 4. choose your channels.

• Step 5. Choose your content formats and frequency

Step 6. Determine your internal success metrics

Step 7. plan out your budget, step 8. map out your collaboration processes.

• Step 9. Continually improve your approach
• Bonus: 7 social media strategy presentation templates

What is a social media strategy?

A social media strategy documents a business’s goals for social media marketing , target audience, top channels, and content categories to keep the team on track to achieve key business goals.

Social media managers can use Google Docs, Notion Docs, or PowerPoint presentations to write and visualize their strategies. Templates can save a ton of time with professional formatting. It’s also smart to use content collaboration software to present the content calendar portion of the strategy, and to organize work from multiple team members.

What should your social media strategy include?

A great social media strategy should at least include these essential sections:

• Target audience
• Competitor analysis
• Content formats and categories
• Success metrics
• Budget allocation
• Team collaboration plan
• Content frequency and key timelines

Below, we go into more detail on how to create, document, and share your own strategy.

How to create a social media marketing strategy

Follow these steps and expert tips to help you craft your own strategy.

Join 5,000 marketing professionals and teams who already save multiple hours every week on creating and distributing social media content. Create a free account and start publishing today . 🙌

When you know your goals for social media , you can keep the rest of your strategy on track. Some companies only care about audience growth and branding, while others expect to drive measurable sales directly from social content.

The right goals for your business really depend on what you sell.

If you sell a low-cost e-commerce product, you can easily gain direct sales from social platforms. But B2B companies might need to use social media to gain leads and keep in touch with their existing customers.

The longer and more complex your sales cycle, the less likely you’ll be able to tie social media directly to revenue. Instead, you should set goals that are related to brand awareness, lead generation, community building, and customer retention.

💡Helpful Tips :

• Come up with 2 - 5 goals yourself before meeting with stakeholders to get their input. This will provide a better starting point for the meeting.
• Make your goals as specific and measurable as possible . For example, instead of “We want to grow our audience,” write “We want to grow our audience by 60%.” Or instead of, “Our goal is to increase our customer acquisition from social channels,” write “Our goal is to increase our social media customer acquisition from 2% of our overall acquisition to 10%.”

It’s important to include descriptions of your target audience in your documented strategy so that you can craft the strategy through the lens of what your audience will really care about.

The next step is to write down exactly who your target audience is.

B2C companies typically use a variety of demographics and interests. For example, 30- to 50-year-old women who are interested in housekeeping, home decor, and minimalism.

But B2B companies are usually better off using the jobs-to-be-done (JTBD) framework , as their target customers can come from a wide variety of age, gender, and ethnic backgrounds.

JTBD teaches us to define our customers by the jobs they need to get done. For example, a chief cybersecurity officer needs to protect his organization against ransomware.

• Review your target audience description with all stakeholders to make sure everyone is on board. Iron out any disagreements until you’ve defined your audience accurately.
• If you have two or more target audiences, create a page or section in your strategy for each one. Later on in step 5, create a content plan for each audience and describe how you will address the needs of your different audiences.

What are your competitors doing on social media? Deep competitor analysis can make it easier to know exactly how to approach your own social media accounts.

With your goals and target audience clear, you’ll be able to select the right competitors to analyze.

You should analyze at least 3 competitors from each of these categories:

• Direct competitors - Companies that offer a similar solution to solve a similar problem.
• Indirect competitors - Companies that offer a different solution to solve a similar problem.
• Content competitors - Companies that compete with you for your target audience’s attention on social media, even if the problems you solve are different.

As with every part of your social strategy, the competitive analysis needs to be well documented. You can’t just spy on your competitors without writing anything down. At the very least, you should list their channels, account handles, followings, content formats, and content pillars.

• Create a Google Sheet and make a row for each competitor. Then, in your strategy presentation, create a section for your overall findings from competitor analysis. Link to the spreadsheet so stakeholders can dive into the details. SproutSocial offers a helpful competitive analysis template specifically for social media.

• What content gets the best engagement? How about the worst? For thorough content analysis, link to the top 10 highest-performing and top 10 lowest-performing posts for each of your competitors. Put these in your spreadsheet, so you’ll have inspiration 24/7.

Start by listing out the distribution channels you hope to tackle, making sure to include only channels your audience is actually present on.

Then, use the RICE method to choose which channels you should actually prioritize right now. With the RICE method, you give each item a score from 1 to 10 for these categories : Reach, Impact, Confidence, and Effort. (For effort, if it’s a low effort, you give a higher score.)

Then, you tally up the scores to discover which channels to choose. For example, let’s say you want to take on TikTok, but your confidence and effort scores are such that it doesn’t make it into your top 3.

• Depending on the size of your team and budget, choose the social channels for which you will have sufficient resources to create great content and manage audience engagement.
• If your budget and resources are low, choose only 1 or 2 channels to start with. Once you’ve met some of your goals on your core channels and you have the resources needed to create content for another channel, then you can take that on next.
• Consider content repurposing when choosing channels. For example, you might find that you can handle Instagram, Facebook, Twitter, and LinkedIn because you are repurposing your Instagram content for the other 3 platforms.

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Step 5. Choose your content formats, pillars, and frequency

Your content creation strategy should make up a sizeable portion of your overall documented social media strategy. What kind of content will you create? Which formats and media types will you use? Which content pillars will you satisfy?

Content formats

Social media algorithms love native content. This means content that was truly designed for that platform, rather than trying to get people off the platform. So, you might create a Facebook post with multiple images, a LinkedIn carousel, a TikTok video, etc.

Every social platform has its own content formats. Some platforms have tons of different formats. Instagram, for example, allows you to create Stories, Reels, Carousels, Feed Posts, Lives, and more. Instagram is known for copying other platforms like TikTok and Snapchat.

As you can see in this example, Quickbooks uses Posts, Guides, Reels, and Stories.

Now TikTok is getting in on the copycat action, having released a feature similar to BeReal’s quick post challenges .

Should you try to keep up with every content format under the sun? Absolutely not.

Try choosing just 2 to 3 content formats for each channel. This way, you can satisfy different learning styles and test the formats over time to see what works.

Social media content pillars

Tie your content pillars to customer concerns. What do customers ask you about? What do they want to know? The answers to these questions should guide your 3 to 6 content categories, your social media content pillars .

Posting frequency

A great social media strategy covers how frequently you’ll post each type of content on each channel.

• How will your social media content play into your overall content marketing funnel ? Make sure to include these details in this section of your strategy. For example, you might share your plan for promoting lead magnets to generate leads.
• Make sure to also include details on how you will source content in this section. Will you source user-generated content (UGC) ? Will you partner with other companies?
• Set a fixed slot for the best times to post on each social media channel.

Your strategy should include the specific metrics you’ll collect to measure success . You might also list any benchmarks you intend to hit.

Here are some examples of social media metrics:

• Post engagement rate
• Account mentions
• Impressions
• Leads generated per post or campaign
• Conversions generated per post or campaign
• Website traffic per channel
• Audience count
• Audience growth rate

The metrics you choose will depend on your strategy as well as your prowess with data collection and analytics .

FYI: With StoryChief, reporting and analytics are seamlessly integrated into one powerful tool, making it easier than ever to track and optimize your content performance. Create a free account and start optimizing content today . 🙌

• In your strategy document, clarify what you’ll track for each channel. For example, for TikTok, you might clarify that you’ll track views, likes, comments, and saves per post, as well as audience count, audience growth rate, and website traffic for the entire channel.
• If you’re not an expert at collecting social media metrics or attributing business results to organic channels, then include phases in your strategy. In phase 1, you might collect impression and engagement metrics, while in phase 2, you might start collecting conversion metrics. This way, you can focus on implementing the strategy first without worrying about doing the setup upfront.

Write down your company’s budget for social media and how you plan to spend it.

Your budget can include:

• Hard costs like social media software or agency retainers
• Variable costs such as freelancer hours
• The amount you are spending on internal hires related to social media

Some social media managers might also manage paid advertising and the costs required to boost the visibility of certain posts. If so, be sure to include that as well. If you have a separate team or department for paid advertising, then you don't need to include those costs in your budget.

• It’s best to plan quarterly because social media is a fast-changing industry. The more results you get from social channels, the more budget you’ll be able to advocate for.
• Make sure to reserve 70%+ of your budget for content creation. A great social media presence requires top-tier content. Your remaining budget can get spread between audience engagement work, software, and other related costs.

Your strategy should also include a plan for content collaboration with your team. List out who will work on social media, what tasks each person will do, and what tools you’ll use to coordinate that work.

Make sure to also clarify the process for collaboration . For example, you might create a diagram for the 5 phases of your ongoing social media work:

• Content planning
• Content creation
• Content review

Then, you can detail which people, tasks, and tools fit into which stages.

• Know that social media collaboration is an ongoing battle. Add a phase in your strategy to review your collaboration processes and make continuous improvements.
• Use content collaboration software designed to save time and streamline your efforts. You can use StoryChief to brief, assign, create, review, schedule, publish, and analyze all of your digital content, including social media, blog posts, email marketing, and more.

Cureight Content Solutions faced challenges with editing and processing feedback in Google Docs before they started using StoryChief. By collaborating through StoryChief, they can conveniently store content briefs, feedback, and deadlines in a single platform. Additionally, they can publish content after approval without the need to switch between platforms.

Step 9. Implement your strategy and continually improve your approach

Now it’s time to get to work.

Once your team has accepted your strategy, you’ll need to put the plan into motion. If you’re creating a social media strategy from scratch, you might need to implement new software, design templates, and create a tone of voice or brand guidelines .

• Add phases to your strategy document. For example, you might have Strategy Creation; Strategy Discussion & Review; Initial Implementation; and Results Analysis & Strategy Updates. This way, you show your team members that you’ve scheduled time in to actually check whether or not the strategy was successful.
• When analyzing the results of your strategy, make sure to review everything: the channels, content formats, content pillars, posting frequencies, etc. to find opportunities to improve.

7 social media marketing strategy presentation templates

We’ve rounded up the very best free and affordable templates to help you create, visualize, and share your social media strategy.

💡Tip : Some templates can be mixed and matched. For example, you can add a Lucidchart diagram to your Notion doc or PowerPoint presentation, and then use StoryChief to share the content calendar aspect of your social media strategy.

1. Gantt’s Social Media Strategy Template

Gantt is a project management software that’s excellent for—you guessed it—using Gantt charts to map out tasks and project phases.

Their Social Media Strategy Plan Template uses a similar approach to map out work throughout the year. You can use it to visualize your recurring processes for research, analysis, content creation, and review. While it’s great for organizing your tasks, it’s not suitable for actually documenting your strategy. So, you’ll likely want to use Google Docs, Google Sheets, or Notion for that.

2. Social Media Strategy Template by DesignsDuke

CreativeMarket is an excellent resource for super-affordable templates. This Social Media Strategy Presentation Template by DesignsDuke costs as much as a t-shirt and is compatible with Adobe InDesign and PowerPoint.

This template is great for pushing you to dig deeper in your research, helping you organize your thoughts, and of course, presenting your strategy either in person or virtually.

The sections include:

• Market analysis
• Audience demographic
• Analyzing the competition
• Top social networks
• Content sharing plan
• Content calendar
• Collaborators
• Guiding principles
• KPI overview

3. StoryChief’s Social Media Content Calendar Template

When you use StoryChief to strategize and plan your social media content, you get access to our Content Calendar . This means that once you create and plan your content, it will auto-publish posts according to your schedule. You don’t have to double up your work by copying content from Notion over to a social media scheduler.

You can plan, collaborate, schedule, and measure results all in one place. Learn more about managing content collaboration with StoryChief.

4. Natalie Furness’s Growth Marketing Strategy Template for Notion

Natalie Furness is a revenue operations consultant who specializes in growth marketing. Her Growth Marketing Strategy Template for Notion is one of the most detailed marketing strategy templates we’ve ever seen. While it’s not specific to social media, you can easily use it to document your strategy for social media specifically.

It includes:

• SWOT analysis
• Strategy documentation
• Key growth metrics
• Attribution analytics
• OKR tracking
• Customer journey maps
• Marketing partner database

By following this template and filling out every detail, you’ll create a social media strategy that will impress stakeholders and keep efforts on track toward reaching important business goals.

This video walks you through the marketing strategy template in more detail:

5. Easlo’s Social Media Planner for Notion

Notion has a template library where you can find their free templates as well as ones for sale by the Notion community (at affordable prices). Easlo’s Social Media Planner is an excellent template for any team already using Notion. You can track your social media strategy in terms of channels, content formats, and post frequency, as well as your content calendar and upcoming tasks.

And of course, you can create a separate Notion doc to outline your target audience, goals, and success metrics.

6. Social Media Strategy Template by Latasha James

Latasha James is a social media strategist and manager who teaches other marketing agency owners how to create effective social media strategies for their clients. In her Social Media Management Toolbox course, she offers a social media strategy template that covers business goals, content audits, recommended channels, posting schedules, content formats, content pillars, and examples of content ideas.

You can watch this walkthrough of her Social Media Strategy Template and recreate your own version using Google Slides or Canva.

7. Lucidchart’s Marketing Plan Template

Lucidchart is a popular tool for creating diagrams and flowcharts. Their Marketing Plan Template can be easily customized for your social media strategy. Add your channels, content formats, and content categories to the mind map to help you visualize your overall approach.

On its own, this graphic isn’t comprehensive enough. So, be sure to download the image and upload it to your overall strategy document, where you can describe why you’ve chosen certain channels, content formats, and content categories.

Top 4 tools for creating your social media strategy

When creating a social media strategy, you need the right tools. You can use all of these together for different purposes.

1. StoryChief

StoryChief is a platform designed to help you collaborate on organic content . Content managers, social media managers, and freelancers can all work together in one place. So, rather than plan your content on one platform and schedule it on another, you can save time and never have to double up on your work.

How to use it for your social media strategy :

StoryChief is best used for sharing your first content calendar during the strategy process. Then, you can continue to use it for implementation and analytics.

Check out this tutorial to learn how to set up your channels, integrations, and content calendar:

Canva is a popular design tool that is an easy cloud-based alternative to professional design products like Adobe InDesign.

How to use it for your social strategy :

This tool is great for presenting your strategy. Create slides for all of the key sections and share the link with stakeholders, or organize a meeting to present and take feedback.

With Miro , you can visualize or diagram anything. Consider it a visual whiteboard and design tool. You can use it to organize your thoughts and create attractive images.

Miro has a lot of use cases when you’re fleshing out your strategy. You could use their RICE method template when prioritizing channels and then include the visual in your strategy presentation:

Or, you can use it to illustrate how social media fits into your content funnel, how you’ll collaborate as a team, or just about any other process or method.

4. Google Sheets

It’s hard to imagine life without Google Sheets . While not as fully featured as Microsoft Excel, this tool is a favorite among many digital workers who want to collaborate in the cloud.

It’s great for organizing just about any data.

Google Sheets is best used when analyzing your competitors. You can include information on your competitors’ followings and top content. Then add your key takeaways to your presentation slides.

We have 20 more social media agency tools listed here: from creation to management, monitoring, and employee advocacy.

Social media strategy examples [by channel]

In this section, we’ll deep-dive into example social media strategies for Instagram, Twitter, LinkedIn, TikTok and Pinterest. Additionally, if you’re looking to get actionable insights into how social media algorithms work in 2024, take a look at this blog post.

Instagram social media strategy

Because Instagram provides so many different types of content formats, you can really let your creativity shine. However, the accounts that are getting the fastest growth are those that post Reels regularly .

Example company: Shopify

Shopify is one of the largest e-commerce platforms in the world. It’s used by billion-dollar brands and new startups alike.

Shopify’s Instagram account features only a few types of content formats:

• Standard feed posts
• Carousel posts

They don’t do Stories. They don’t do Lives.

Let this be a lesson in not biting more than you can chew!

They provide really high-quality vertical videos, as you can see in this funny example:

View this post on Instagram A post shared by Shopify (@shopify)

Shopify knows how to play the social media game. They don’t work too hard to educate their audience on what Shopify does. Instead, they focus on brand awareness and use viral content to drive as much traffic as possible to their Linkpop .

Too many B2B brands are failing on Instagram because they’re attempting to appeal to companies instead of people. Shopify only makes human-centric content.

Interestingly, Shopify also drinks its own Kool-Aid, because they sell products from its own e-commerce store that are designed for its audience, such as t-shirts that say “entrepreneur” on them.

Twitter social media strategy

Twitter is a great place to show off your funny side, and of course, share links to your great content.

Example company: Adobe

Adobe offers a variety of products for creatives, small businesses, and enterprise marketers. Although Adobe is a large enterprise company, they do a good job of keeping its social media content personable and informal.

Like many companies, Adobe uses their Twitter account to drive traffic to the free content featured on their website.

If your camera roll is 99.9% pictures of your pet, this one's for you. 🐾 Find your furry friend's purrfect angle: https://t.co/JQqaf5LqTy — Adobe (@Adobe) October 29, 2022

But they also wisely post native content that doesn’t include any links. Like this funny tweet that is relatable to designers, photographers, and other digital workers.

Just one more edit… – two hours ago 🤡 — Adobe (@Adobe) November 1, 2022

Adobe has a massive global audience. Their 800K+ Twitter followers could be made up of everyone from amateur photographers to Fortune 100 business executives. They do a good job of providing mass appeal with their Twitter content.

Adobe uses their Twitter account to send traffic to the homepage of their website as well as to their free content for designers and photographers.

To keep their account relatable, they focus most of the content on their small business audience. This makes sense because they can garner big business clientele through inside sales and leave social media to win over small businesses, students, and individuals.

LinkedIn social media strategy

LinkedIn is the best platform for reaching a professional audience. Use it to connect with small business owners and employees from organizations of all sizes.

Example company: Gong

Gong is a revenue intelligence platform. The company is known for its bold, no-nonsense branding.

Gong employees at all levels of the organization post regularly and garner lots of brand awareness for the company.

For example, this post from RVP Dana Feldman shares behind-the-scenes SDR tips:

Employee advocacy is the name of the game on LinkedIn. Personal accounts get far more visibility than company accounts. The team at Gong understands this and dominates LinkedIn. People from a variety of teams post regularly, including marketing, product, sales, and the c-suite.

TikTok social media strategy

The TikTok algorithm shows users new content on the For You page. Creators can focus on making great content, without having to spend time commenting on other people’s posts to drive traffic back to their own accounts.

Example company: Rachel Pedersen

Rachel Pedersen is a business coach and social media strategist who trains social media managers in growing their businesses and who also helps entrepreneurs and influencers grow their reach and income through social media.

Her TikTok content has racked up over 19 million likes on TikTok so far.

Because her audience is small business owners, she uses a more personal approach. She posts about motherhood, entrepreneurship, freelancing, mental health, and other topics that matter to her and her audience.

In her free TikTok Business Bundle , Rachel shares that her TikTok strategy looks something like this:

She sells courses on growing social media accounts and on starting a business as a social media manager.

Pinterest social media strategy

A lot of bloggers and digital publishers use Pinterest to promote their content, making it an excellent platform for not only targeting middle-class millennial women ( the biggest user segment ), but also online creators.

Example company: ConvertKit

ConvertKit is an email marketing software that is popular amongst bloggers, freelancers, course creators, coaches, and other small business owners.

With their Pinterest account, ConvertKit does an excellent job of targeting their small business audience. They share productivity tips, marketing advice, and useful templates and tutorials.

ConvertKit utilizes Pinterest’s SEO features to get views and clicks not only from their own followers but from Pinterest searches too. The account has just 4.9K followers, but 2.5 million monthly views, meaning they are SEO-optimizing every pin to further its reach.

For all of their blog content and lead magnets, they create dozens of different pins linking back to those URLs.

Implement your social media strategy with StoryChief

StoryChief gives you all of the tools you need to plan, create, schedule, promote, and analyze your content.

Join 5,000 marketing professionals and teams who already save multiple hours every week on creating and distributing content. Create a free account and start publishing today . 🙌

SEO score is generated by our copywriting assistant and helps us rank higher on search engines.

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FAQs About Social Media Presentation Templates

What are social media presentation templates.

Social Media Presentation Templates are pre-formatted designs that can be used for creating professional and visually appealing presentations related to social media. These templates can be used across various presentation software like PowerPoint, Google Slides, and Keynote. They typically feature elements such as infographics, charts, and diagrams related to the social media realm.

These templates are used to present data and analytics, marketing strategies, campaign overviews, and other related topics in an easy-to-understand and engaging manner. They are ideal for social media managers, digital marketers, business owners, or anyone who needs to showcase information about social media in a professional context.

Why should I use Social Media Presentation Templates?

Using Social Media Presentation Templates comes with several benefits. First, these templates can save you a lot of time and effort. Instead of starting from scratch, you only need to input your data and adjust the design according to your branding or preferences. They provide pre-made layouts, so you no longer have to worry about designing your slides.

Second, templates ensure consistency in your presentation. All slides follow the same design, which contributes to a seamless and professional look. Lastly, these templates help in delivering your message effectively with the help of relevant visuals, making your presentation more engaging.

Why do I need a Social Media Presentation Template when I can use traditional ones?

Social Media Presentation Templates are designed specifically for presenting social media-related content. These templates usually include graphics, icons, and layouts that are tailored to present social media data and strategies. Traditional templates may not have these specialized components.

In addition, using targeted templates for your presentation can make it more focused and relevant to your audience. It also helps in keeping your audience engaged as the visuals are more relatable and easy to understand.

How customizable are Social Media Presentation Templates?

Social Media Presentation Templates are usually fully customizable. You can insert your text, photos, logos, or any other necessary graphics. You can also adjust design elements like color scheme, fonts, and backgrounds to align with your company branding or specific preferences.

Moreover, the included charts, graphs, and infographics are often data-driven, which means you just need to replace the presented dummy data with your own. This feature can make a significant impact in terms of achieving a personalized and professional presentation.

Where can I find quality Social Media Presentation Templates?

Quality Social Media Presentation Templates can be found on various online platforms. These platforms include template marketplaces and specific tools for presentations like SlidesCarnival, SlideModel, Envato Elements, or TemplateMonster. These platforms offer a wide range of templates to satisfactorily cater to your needs.

When choosing a template, be sure to evaluate its design, customization features, and relevance to your content. A preview function is usually available to help you choose the most suitable template. It's also worthwhile to check reviews or ratings if available to ensure it's a reliable choice.

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Social Media Report

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How to Create a Social Media Strategy Presentation

After creating a social media strategy, you need to make the case to stakeholders and your team. Learn how to create a social media strategy presentation today!

Learn about our

Updated March 6, 2024.

In the early days as the first social media marketing hire at a design agency in 2021, I found myself thrust into unfamiliar territory, including creating a social media strategy presentation. I felt uncertain and clueless about what to do with the blank Google sheet the co-founder had shared with me. 

I realized I was one of the many grappling with how to create social media presentations. This led me to learn that social strategy goes beyond having a content calendar, posting three times a day, or finding the best time to post. 

In this article, I'll unravel all the steps you need to create a social media strategy presentation in 2024.

How to create a social media strategy presentation

Creating a great social media strategy presentation includes the following steps:

1. Set SMART goals

Goals help you track and measure your brand's social media progress and understand shortcomings in your strategy.

SMART Goals are popular for a reason: they work.

According to the Sprout Social index, 60% of marketers in 2024 plan to connect the value of social to business goals by quantifying the value of social engagement in terms of potential revenue impact.

Take note of the term “Business goals."

But let me take you on a ride to the world of psychology first. If you want to give your brain a decent chance of meeting a goal, productivity folk wisdom insists that it better be SMART: Specific, Measurable, Achievable, Relevant, and Time-Based .

Here's how you set and document SMART goals when creating a social media strategy presentation:

Let's say your not-yet-SMART social media goal is to take your brand or client's online presence to a greater height in 2024. Let's make it SMART!

• Specific : "To a greater height in 2024" is a vague goal. Be more specific instead, like "Improve audience engagements by X% on all platforms, by the end of 2024, by creating content consistently."
• Measurable : Can you track your goals? Are there key performance indicators to ensure your social media content strategy gets you closer to your goal? If you want to take a brand's social media presence to greater heights, set benchmarks on things like engagement metrics or follower rates. So instead you could say: "10x social media presence by earning at least 200-500 monthly followers on Instagram, Facebook, and Twitter."
• Achievable : Goals are achievable when within the range of possibilities. Using the same example of boosting followers, if you know it's impossible to earn that number of followers within a month, come up with an achievable figure. The social media game involves consistency, persistence, and incremental improvements, so set goals accordingly.
• Relevant : The relevance of social media goals is a measure of the positive impact they leave on your brand. It can be a financial result, more visibility, or something tied to the fulfillment of your unique value proposition. So, before you document, ask yourself if each is goal relevant to your business's purpose. Is your social media marketing plan actually helping the business reach more potential customers and moving the needle on overall business goals?
• Time-based : "The end of 2024" is not specific. When exactly do you want to achieve your goal? For instance, maybe you want to reach out to 50 potential clients per month. That's a time-based goal, but still vague. A better version "I will send at least 12 cold DMS per week" gives you the kind of actionable insight into your strategy that business owners want to see.

2. Choose relevant metrics

 (Source) 

Goal setting doesn't determine the result. The results of your social media marketing efforts are the sum of your decisions and consistent execution.

And while taking these actions, bit by bit, you need to track them to ensure continuous improvement in your results.

“What metrics should I be looking at? What should I be tracking? How often should I look at Analytics?” are three key questions every good social media manager or social team asks themselves when penning down the metrics for a social media strategy.

When choosing metrics, Andy Crestodina recommends two factors:

• The visibility of the metric – Is the metric easy to find? Is it available to the public? Do you need tools? Or do you need to research to uncover it?
• The importance of the metric – Does the metric correlate with business success? Is it likely to affect financial outcomes?

Here are some relevant metrics to look out for in your social media marketing outcomes in 2024:

• Follower count/growth rate
• Awareness metrics (i.e. impressions and views)
• Referral traffic
• Conversion rates
• Click-through rates
• Cost per click

Remember that metrics vary from one business and one strategy to another. To get the best outcomes, focus on what counts: your brand's visibility and revenue.

3. Describe your audience

The next step in your social media strategy presentation planning is to describe your audience.

A target audience is a more specific term describing a particular group of people you're trying to reach with your social content plan.

Take audience research seriously. Bad audience targeting is the cause of many brand failures. Without a target audience in mind, you’re going to get little to no engagement on any social media campaign you launch.

To increase your social media marketing conversions, figure out who exactly is your primary target audience, what they want, what matters to them, and what are the sources of friction for them.

And if you say your social media target audience is “everybody” or “anyone interested in your services,” you don’t have much of a chance to boost conversions.

I like how, Rakefet Yacoby, CMO at Mayple puts it in an article on audience targeting :

“Your audience can be wide (e.g. if you sell napkins, everyone uses them, so your target audience will be quite broad) or it can be a narrow market segment (e.g. you might be selling makeup-removing wipes for people with a specific skin condition/type of skin).”

Describe your audience with these five simple questions:

• Who are they? Who are the people you're trying to reach with your content? Simple and Obvious question, but you'd be surprised how many businesses fail to answer it by either aiming for too broad or too specific of an audience.
• Where do they look to find information online? There's no point in publishing content on a social channel if your ideal audience isn't there.
• What are their biggest challenges or desires? Understanding your audience's fears and dreams makes it easier to present your solution.
• Pro tip 💡 Why.  Conduct interviews to get an even better understanding of your intended audience. Choose three to five current customers and ask questions like "How did you hear about us?" and "What made you buy from us?"

4. Conduct a competitive analysis

Competitor analysis is all about understanding your position in the marketplace about your competition.

As you conduct this analysis for your social media marketing, pinpoint who your competitors are. It's often helpful to compare notes with other team members, particularly in the sales or business development departments, who have often have insider industry knowledge. You can add parallel companies, who may not be direct competitors, to the list as well if their strategy has caught your eye.

Take an in-depth look at their posts on all of the platforms they use, noting content performance, what kind of content has the maximum engagement, their use of user-generated content, how much visual content they post, and so on. 

Try to spot the strengths and weaknesses in their strategy. Seeing what works for your competitors can help you identify gaps in your strategy; the gaps in their strategy, meanwhile, are opportunities for you to shine. Now you're ready to make data-backed decisions with some serious inspo.

Here's how to conduct competitive analysis when planning your social media strategy:

• List your strong competitors
• Identify their social media strategy by observing their campaigns, how they engage with their audience, and the format and frequency of their posts
• Take note of their top-performing content. Is there a pattern in their highest-performing pieces of content? For example, are they in one specific medium (video, infographic, written content)?
• Find the Points of Difference (PODs): PODs are the features that are important to your prospects and not available from your competitors

5. Run a social media audit

A social media audit involves reviewing your business's social presence point-by-point. This includes performance metrics and future opportunities to grow and optimize your accounts.

With social media audits, you can sieve out irrelevant tactics and get concrete answers to your troubling questions.

Here’s how to run a social media audit in five simple steps:

• Document and take an inventory of all your brand’s social media profiles. This includes every platform where you have a business presence of any kind – yes, even that Facebook page that's been neglected recently. Ensure the consistency of your marketing messages and note the follower count for each profile.
• Look at the analytics dashboard of each profile to find the percentage of impressions, likes, new follower count, and clicks. You can also use a social media analytics tool like Sprout Social. With these analytics reports, you can dig into your demographic data, geographic data, and company data.
• Note your social media brand style and assets. One of the most important steps in a social media audit process is to check the styling of your posts, color, consistency of brand style, and your bio. Your brand assets on social media including your link in bio must correlate to your unique value proposition.
• Analyze your top-performing posts and marketing campaigns, and try to find out why they performed so well. Document the reactions of your audience to those posts and find out how you can work on future posts to get the same results.

6. Include social media listening notes

Listen first. Talk later.

What are your customers saying about you? Social listening is the practice of monitoring social media channels for mentions of your brand, competitor brands, and related keywords.

Monitoring conversations and discussions around the industry gives you important insights about what’s working, and what’s not, for your target audience.

One tactic is to join communities where your target audience hangs out and listen to what they're saying about your competitors and the different solutions offered in your industry. You can also swipe through comments on your posts or mentions of your brand and pick through the good and bad reviews.

Use audience research tools like SparkToro to find topics your audience is discussing, discover relevant influencers in your niche, and see which websites your target customers hang out on.

7. Talk about the chosen channels

There are many social channels you can choose from: Facebook, LinkedIn, TikTok, YouTube, Twitter, Reddit, and more. Prioritize identifying the right channels for your business when deploying organic social or paid social marketing.

There's been a lot of debate surrounding the maximum number of channels that should be chosen by a brand. The rule of thumb is to stick to what you can manage, optimize, and analyze.

Social media platforms with a high population base don't cut it if your audience doesn't reside there. For example, Facebook is the most used social media platform in the world in terms of monthly active users (MAUs). Over 3 billion people log into the platform each month. But if they're logging on to stay in touch with family abroad, they're likely less receptive to brand messaging that would work on, say Linkedin.

So if you're targeting C-suite leaders and professionals in different industries, Facebook impressive stats won't be relevant to your digital marketing strategy. Don't forget to make this important point in your social media PowerPoint presentation.

8. Explain paid media involvement

During economic downturns, companies that focus on social media growth plan investments tend to outperform their rivals when markets recover.

 Social media ads let you invest money into different social media channels to increase your brand awareness and revenue. Your paid media efforts can fall into three content pillars or buckets per RefineLabs on the philosophy of Paid media :

• Product ads : These ads specifically tout the product/solution in some way and drive directly to a declared-intent page on your website.
• Content : These ads are primarily focused on fostering education and awareness at a higher level and may drive to a thought leadership blog post, third-party article, or other lower-intent content piece.
• Social proof : These ads specifically aim to affirm prospective buyers by highlighting case studies, ROI data, and/or industry recognition.

Explain each of these buckets, with a budget breakdown to explain the cost of each paid media practice (more on that next!).

Need to make sure your social content is on point? Hire a Mayple-vetted social media content freelancer . Just get in touch with us and we'll match you with the perfect one.

9. Do a budget breakdown

Did you know that the average US organization spends anything between $72,000 and $126,000 on social media services?

Even in the low range, that's a lot to leave to chance – if you don’t want to waste money, that is. This is precisely why building a sensible social media budget is crucial to your success.

A social media budget can help you set the right goals, expectations, and KPIs for your organization. With a budget in place, you know exactly what your organization can afford to do and how much it will cost. Include:

• Costs associated with advertising, including pay-per-click campaigns and sponsored posts
• Fees for the use of paid social media management tools
• Costs associated with content creation, such as contracting freelance writers and graphic designers
• Fees for influencer campaigns
• Costs associated with analytics and reporting tools
• Any other expenses related to the social media activities of your organization

10. Show inspiration

Be sure to include in your social media marketing strategy presentation examples of successful strategies that you're looking to mirror. Successes can be broken down into factors such as general strategies that make big brands win, or the consistency of their approach.

No brand is an island. Every strategy that exists today has always been around in one form or another. So use other brands as inspiration. And as for you, the leader of social media marketing operations, you can strive to be an inspiration to your colleagues.

Here are three ways to show inspiration:

Success stories

The social media marketing success of a brand is never an accident. It's a sum of goals, executions, plans, and consistency. And maybe a bit of luck here and there, just kidding.

One of the best ways to convince the C-suite leadership at your brand that social media marketing works is to show them success stories. With these stories, they can believe that these strategies and frameworks have worked.

But you must bring clarity at this point of your presentation:

• Note the success stories of brands ahead of you and make it clear that patience is key to getting these results.
• Don't overframe the early results of a brand. Yours might not be the same. So, make sure every story is achievable and believable, yet convincing.

You can get success stories from:

• Meta, on Advertising success from various brands
• Drum, on social media success stories and case studies
• MarketingSherpa, 1789 marketing case studies and counting

For example, Sprout Social did an in-depth analysis of how Duolingo rose to fame using TikTok. Looking for similar examples will help you make your case in front of the leadership, get their buy-in, and get approval for your budgets. 

Awarded accounts

Check award-winning accounts in your niche to serve as inspiration and motivation for your brand to build systems that result in successful outcomes.

Favorite brands

Highlight your favorite brands in terms of where you want to be or that get outstanding results. These brands can serve as references and motivation.

Identify areas where they dominate your presentation document. Ideally, it'd be great to make a list of these brands based on their dominance on each of your preferred channels.

11. Explain the division of responsibility (Explain the “Crawl, walk, run plan”)

Division of responsibility is one of the keys to success in an organization, especially when you are not a one-man marketing team. Just as every child progresses from crawling to walking and then running, lead your social media marketing team to each of these phases via coaching, teaching, and mentoring.

The crawling approach would be explaining to your team the why of your social media strategy. Review every step of the process and their roles throughout.

So, for example, you can explain to your founder or C-suite team their social media roles, and why it's important to take LinkedIn posting seriously. You can provide the steps to take to ensure they authentically support the company brand using their personal brand.

Then use the walk approach to supervise the first set of executions. You can help with post scheduling and supervise content creation for all profile pages, especially if an in-house team member or freelancer handles it.

In the run phase, your team is fully functioning with the social media marketing practice. They operate with greater confidence and at full speed, under your regular supervision.

This is an example of a crawl-walk-run framework for an eCommerce business:

12. Create a content calendar sketch

A content calendar helps you with efficient workflow and a consistent posting schedule.

I spoke to Susan Anderson , an editorial director with decades of experience handling content publishing, and she listed a couple of steps to create a content calendar sketch.

Firstly, she believes that it's key to understand your audience and your content creation capabilities.

She also highlights the benefits of knowing your asset library and keeping things simple and clear. Start by either creating a Google spreadsheet, or using project management tools like Trello, Airtable, and Notion

Then add columns that include:

• Topic/pillar: the topic for each social media post and content
• Content formats: for example video, image, carousel or podcast
• Frequency/Time of posting: Keep this realistic and relevant. You might want to leave Saturday and Sunday out from the calendar, for example
• Keywords (if you're aiming for SEO) and hashtags: note down keywords and hashtags relevant to your industry. Input these keywords in your post so your content can get more traction
• Channels: Write down social media platforms where you'd be posting your content
• Working/finalized title: A headline for every post
• CTA: Plan the action you want your audience to take after they consume your post
• Date to Publish: Write down the expected date of publishing each post
• Status: Make a status section for each post, from ideation to publishing
• Notes: If you have brief notes of insights for your team, add them!

Pro tip : If you want all of this taken care of for you, consider our list of top  social media managers for hire .

Best practices for a compelling social media strategy presentation

Now that you have the plan nailed down, here are some best practices for a good social media strategy deck:

Build a natural flow

Structure is everything in presentations. If you don't organize your goals, frameworks, and strategies hierarchically, you'll be unable to convince your executives. The first step is building a natural flow, ensuring that every part of your social media marketing strategy makes sense to the preceding point.

Use a mix of text, images, illustrations, and tables. If you are not speaking out loudly while presenting, make sure you make your presentation easy to read and understand.

Leave room for Q&As

Give room for questions, corrections, and suggestions. Executive leaders may have concerns, reservations, and skepticism about certain strategy elements.

With these Q&As, clarification on aspects of the social media strategy that may not be clear would be more clear. After your presentation, ask questions like: how can we improve our strategy? What do you think is missing in this strategy?

Use enticing graphics

Your social media strategy doesn't have to be a long block of text on a big table. You can use illustrations and graphics to explain terms like audience journey mapping, buyer persona, and content creation.

Looking for a social media strategy template? 

We got you. Check out our free social media worksheet . It includes everything you need to turn your 2024 social media marketing strategy into a winning one. 

Leave room for experimentation

We thrive in an ever-evolving landscape and trends come and go. Emphasizing experimentation signals that you are committed to learning and innovation. You can discover new and unexpected opportunities for engagement, follower growth, and conversion rates.

Keep it simple

Prioritize the most important things. Don't complicate your presentation, keep the structure simple and clear. Otherwise, no matter how great your social media marketing plan is, it might fall on deaf ears.

The best social media marketing presentation starts with the strategy

Your social media marketing presentation needs to be more than just a pretty slide deck. It needs to be grounded in a solid strategy that aligns with your business goals.

Social media marketing goals, social media metrics, the types of content you choose to publish, and every social media post itself should all be rooted in one question: how do you reach your ideal customer, get their attention, and make them love your online presence so much they buy from you? 

If you need help drawing up an efficient social media marketing strategy, reach out today. We can match you with a vetted social media marketer with experience in your industry, audience demographics, and the specific type of social media efforts you want to employ. 

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Free templates for social media for powerpoint and google slides.

Make your presentations and lessons stand out with these free Social Media templates.  

Download them to use with PowerPoint or edit them in Google Slides and start creating!

Spruce up your next presentation with Minimal Social, a free downloadable template for Google Slides and PowerPoint. Craving a presentation that’s both stylish and versatile? Look no further than the Minimal Social template! This free downloadable theme boasts a clean, minimalist design with muted tones and a touch of social media […]

Minimal Social free multipurpose presentation template.

Geometric shapes and vibrant colors. The perfect backdrop for your ideas. Packed with geometric shapes and a vibrant color palette, this theme is guaranteed to grab attention and leave a lasting impression. Compatible with both PowerPoint and Google Slides, it allows you to tailor the design to your specific needs. […]

Geometric colorful shapes free marketing presentation template.

Daisy playful and groovy free PowerPoint Template and Google Slides Theme. Daisy, a playful and groovy free presentation template for PowerPoint and Google Slides, features green and orange curved shapes alongside daisies. Its chubby font and muted colors make it a playful and eye-catching choice for any presentation. If you would […]

Daisy, playful groovy slides for PowerPoint and Google Slides.

Yellow OS interface free multipurpose PowerPoint Template and Google Slides Theme + Certificate + Agenda slide. Are you looking for your next professional development presentation template? Look no further! This theme is perfect if you are looking for a simple template where you can just add your content and be […]

Multipurpose Yellow OS interface free presentation template.

Simple interface with file folders free PowerPoint Template and Google Slides Theme This free PowerPoint template and Google Slides theme features an OS interface with file folders with beautiful colors. It includes a simple certificate layout and an agenda slide for teachers. You can use this template for a techie […]

Simple interface with file folders free slides presentation template.

My Portfolio free PowerPoint Template and Google Slides Theme A simple and elegant template to present your portfolio or business idea in a chic way. It has many placeholders for images to showcase your products and its design features simple lines and a few stars. Download it today and conquer […]

My Portfolio, free Google Slides and PowerPoint template.

Free fun and cool Google Slides and PowerPoint template. Do you want to spice up your presentation with some retro vibes? Then check out this Google Slides and PowerPoint template that has a 90’s look and feel. This template features a bold design with pink, purple and neon yellow colors […]

Fandral, retro vibes with popping colors slides.

Free template with a retro interface look for Google Slides and PowerPoint. This template has a retro style with a grid background, featuring a colorful interface with geometric shapes. The pink, blue and yellow tones create a vibrant and dynamic look that will catch your audience’s attention. Whether you want […]

Simple retro interface free ppt and slides template.

Free template with cute aesthetic little notes for Google Slides and PowerPoint. Cute template with little notes, flowers and leaves that includes a daily agenda slide, a certificate and a multifunctional board that works well with Jamboard or as a background for collaborative assignments. Colors can be customized by editing […]

Cute Little Notes, free slides theme.

Free template for Google Slides and PowerPoint. Cody is a free template designed for presentations about coding. You can use it for “Code Week”, a “Women who code” conference, or other topics if you like its layouts. As usual, I’ve used theme colors, so if you want its accents to […]

Anyone can code! Free presentation template.

Free PowerPoint template and Google Slides theme. Jones is a simple presentation template for marketing, school or to present your next business idea. Even though I used black and yellow as their main colors, you can edit the theme and change its look with just a few clicks. DOWNLOAD POWERPOINT […]

Jones, simple presentation template with hand drawn doodles

Simple with blue accents. Free template for Google Slides and PowerPoint. A simple yet effective template, that’s Howard. It works very well for a presentation about coding or programming, or even marketing. This deck includes a free certificate template that matches its style. I’ve used theme colors, so if you […]

Howard, free professional slides.

Free PowerPoint template and Google Slides theme. Use this lively slides template to promote safe technology and media for children and teenagers. Or teach about digital citizenship and responsible use of social media. This template is all about social media. You can use to present about its responsible use, or […]

Let’s talk social media presentation template.

Free PowerPoint template and Google Slides theme. Free cool template for marketing and social media campaigns. Ready to leave an impression? Felicia will help you with that and then some more… Colorful, cool and bold, this free fun template has it all! If you need Felicia’s colors to match your […]

Felicia, marketing presentation template.

Free PowerPoint template and Google Slides theme. Social media project proposal slides theme. Need a cute template for your next project? Look no further! Erin is perfect and you can customize it in a swift! If you want to change its colors, remember to edit the theme and change the […]

Erin free project proposal template.

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Social media marketing powerpoint presentation slides

Talk about online marketing strategies with our comprehensive Social Media Marketing Powerpoint Presentation Slides. This exclusive internet marketing PPT is useful for web marketing professionals. The content ready digital marketing powerpoint complete deck includes a set of slides such as elements of digital marketing, email marketing strategy, and statistics, budget, dashboard, pay per click advertising, PPC statistics, strategies, budget, dashboard, SEO strategy statistics and budget, display advertising statistics, strategies, budget, dashboard, social media marketing statistics, strategies, budget, dashboard, content marketing strategies, budget, dashboard, social media marketing statistics, strategies, budget, dashboard, online marketing channels, return on investment, strategy framework, roadmap to internet marketing, summary, etc. Furthermore, all PPT templates are completely editable, you can modify the color, text and background colors as per your requirement. Increase brand awareness and improve on ROI using this ready to use online marketing presentation deck. Download the social media optimization PPT slides to create a digital marketing plan. Advise folks to advance in a disciplined fashion with our Social Media Marketing Powerpoint Presentation Slides. Discourage any jostling around.

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PowerPoint presentation slides

Presenting this set of slides with name - Social Media Marketing Powerpoint Presentation Slides. Download our professional PPT comprising extensively researched content and professional design layouts. Dont waste hours fiddling with PowerPoint toolbars and finding professional PowerPoint templates. This complete Social Media Marketing Powerpoint Presentation Slides saves hours of your time. Comprising a total of sixty one slides, the PowerPoint presentation is a visual masterpiece with professional PPT templates, data-driven graphs, charts and tables, a beautiful theme, impressive slide designs, icons, imagery and more. It is fully editable so that you can make changes to colors, data and fonts if you need to. Just enter your text in the placeholders provided and rock the meeting or conference you are presenting at.

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• Business Slides , Flat Designs , Concepts and Shapes , Strategic Planning Analysis , Complete Decks , All Decks , Digital Marketing Strategy , Marketing and Sales , Marketing , Social Media Marketing
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Content of this Powerpoint Presentation

A powerful digital tool like social media has become an inevitable part of our lives. It is significant to transforming our way of communication and getting connected to each other. The relevance of social media marketing to achieve marketing goals of business organizations of different sizes is easily measurable. In fact, in this digitized business environment, a social media marketing strategy is enough to make or break your brand. It all lies in the hands of social media marketers to engage with business’s audience and interact with the potential customers so as to obtain maximum business profitability.

Social media marketing also termed as digital marketing uses multiple social media platforms to build a brand, connect with prospects and audiences, drive website traffic, improve sales, and more. Apart from that, providing a way to engage with customers, it allows marketers to track the progress of the business.

This form of marketing is incredibly beneficial and valuable for your growing business but the strategies differ on the basis of your social networks and audience. In particular, recently, social media platforms have become increasingly crowded and just appearing online is not sufficient. To catch the eye of your prospective customers you need to create valuable and engaging social media marketing strategies.

SlideTeam offers a pre-built social media marketing PowerPoint slide deck comprising extensively researched content and professional design layouts. This complete deck of sixty-one visual masterpiece templates can save hours of your time and provide an impressive presentation with data-driven charts, graphs, icons, themes, and more. These fully editable and customizable slides are easy to use, and you can provide an outstanding presentation in a conference or meeting.

Let’s explore some of the well-designed social media marketing PPT Templates to use to create an informative, visual treat for your audience.

Template 1: Elements of Digital Marketing

You can use our well-structured PowerPoint layout to show and discuss four crucial marketing elements to your clients such as organic marketing (SEO, social media, content marketing), paid marketing (pay-per-click, display ads), reporting (ORM, analytics), and mobile applications. This PPT presentation is visually engaging and content-enriched as well. So, get it today and impress your client base.

Template 2: Email Marketing Strategies

Do you know that email marketing has the potential to meet your marketing goals efficiently? This is the reason why it is considered a low-cost but high-impact tool. This PPT Layout from SlideTeam is effective to summarize some of the powerful strategies to fine-tune your email marketing. Strategies, including website integration, CRM integration, campaign objectives, defined KPLs, contact list management, list segmentation and targeted emails, and more, are clearly displayed with perfect symbols. Use this powerful depiction of email marketing strategies and anticipate desired results. 

Template 3: Email Marketing Dashboard

Professionals use dashboards to display different types of visual data in a single place. It helps them make data-driven decisions quickly. You can use our versatile and professional PPT Dashboard to portray crucial information about the budget and expenses related to email marketing with the help of appropriate charts and tables. This presentation template is flexible enough to showcase critical visuals alongside text and charts effortlessly. With the help of this robust tool, you can elevate your digital strategy discussions with your team.

Template 4: Pay Per Click (PPC) Dashboard

A PPC (pay-per-click) dashboard refers to a report that helps display and track data from all PPC campaigns in real-time. It provides a single place for you and your clients to monitor the performance of the paid campaigns. Utilize our impactful and engaging PowerPoint Setup to showcase your PPC performance metrics along with different line and pie charts. Download this PPT Slide now and enhance your presentation with ease.

Template 5: SEO Strategies

Want to develop a sound SEO strategy for your business? Then SlideTeam’s “SEO Strategies” PPT Preset can be your ideal companion. SEO strategy aims at creating, optimizing, and promoting content to enhance its visibility online and drive more traffic to a site. This PowerPoint Layout depicts the SEO strategies that organizations mostly use. It highlights strategies like analysis and reporting, keyword analysis, linking analysis and strategy, information architecture, content development, and search engine submission. Furthermore, to make the concept clear, each strategy should be displayed with suitable icons and brief depiction.

Template 6: Display Advertising Statistics

Ignite your digital marketing discussions with this meticulously designed social media marketing PPT Template. Use this dynamic presentation template to craft visually stunning presentations that unravel different digital marketing statistics. This presentation design shows statistics of some of the display ads in 2018 alongside the effectiveness of this medium as a digital marketing channel. You can use these colorful diagrammatic representations to make your presentation understandable and professional-looking. 

Template 7: SMM Statistics

Social media marketing is beneficial for creating a brand, increasing website traffic, and boosting sales. For this, you must have knowledge about social media marketing statistics and understand them properly to expand your business successfully. Whether you are an entrepreneur or a marketing professional, our presentation layout with modern and sleek design will enable you to convey complex messages. This PPT Slide encompasses the vital statistics related to the use of social media marketing as a channel. 

Template 8: SMM Strategies

Are you worried about developing an SMM strategy from scratch? Don't worry; there is a way out. SlideTeam introduces the “SMM Strategies” template to explore different ideas and strategies in a comprehensible way. It elucidates a few social media marketing strategies for successful marketing operations. It represents a diagram with suitable graphical images to make it a visually alluring presentation. This presentation layout encompasses strategies like setting goals, determining the audience, choosing a platform, creating content, etc. Think of it as a powerful marketing aid and use it to create your impactful presentations.

Template 9: Content Marketing Budget

When it comes to the budget for content marketing, you should have a clear idea about the variety of content costs. This presentation layout is designed for those who want to have an idea about the budget for content marketing. Deploy our structured “Content Marketing Budget” layout to provide all the details related to it. This PPT Preset covers monthly content marketing budget as per different budget categories such as articles writing service, graphic design, video production and editing, editor, and so on. The crucial data is shown in a tabular format and highlighted with vibrant colors to capture the audience's attention at a glance.

Template 10: Roadmap to Digital Marketing Strategy

While building a digital marketing roadmap, you must think about the prospects for whom you are doing it and how they will consider it. A digital marketing roadmap is essential for marketing professionals as it helps to visualize how different channels can be used to promote their product or brand. It is important to bring transparency to complex plans and highlight the paramount initiatives. This comprehensive PPT Framework showcases a roadmap displaying the timeframe for implementing different channels of marketing like web assets, content, social media, etc.

Begin your Social Media Marketing Journey like a Pro

Utilizing social media to start your marketing journey will benefit you more than just increasing your website traffic and reach. It can transform your business into a brand where the audience can easily connect with you on a deeper level. Though determining your business’s social media marketing channels and strategies may seem daunting, making use of our social media marketing templates can make your job easier. This exclusive PPT Slide deck includes a wide array of user-friendly templates containing crucial information like elements of digital marketing, statistics, budget, dashboard, PPC statistics, SEO strategy, and more. So, consider our well-optimized slides and start the journey towards a flourishing, digitized business.

Social media marketing powerpoint presentation slides with all 61 slides:

Help folks develop greater competency with our Social Media Marketing Powerpoint Presentation Slides. They allow you to assess, coach and evaluate.

Ratings and Reviews

Your child’s brain is developing rapidly, making them more susceptible to the harms of social media. And though they might put on a brave face, they could be hurting underneath. It’s time to unmask the harms of social media.

Up to 95% of youth ages 13–17 report using a social media platform opens in a new tab , with more than a third saying they use social media “almost constantly.”

There is growing concern for children and teens using social media. Social media can be incredibly harmful for youth. Kids need less screen time for healthy growth and development. We can work together to establish social media boundaries, model healthy social media use, and teach children how to use it safely.

The harms of social media

Teens who spent more than 3 hours per day on social media faced double the risk of experiencing poor mental health outcomes.

Nearly half of teens ages 13 to 17 said using social media makes them feel worse .

Almost 60% of teenage girls say they’ve been contacted by a stranger on social media platforms in ways that make them feel uncomfortable.

According to a survey of 8th and 10th graders, the average time spent on social media is 3.5 hours per day and almost 15% (1 in 7) spends 7+ hours per day on social media .

More than 60% of teens are regularly exposed to hate-based content .

Excessive social media use has been linked to sleep problems, attention problems, and feelings of exclusion among teenagers.

In a review of 36 studies, a consistent relationship was found between cyberbullying on social media and depression among children of all ages.

In a national survey of girls ages 11 to 15, one-third or more say they feel “addicted” to a social media platform .

More than half of teens report that it would be hard to give up social media .

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What do Utah parents think about social media?

It can be scary and intimidating raising kids in a world filled with technology—predators, inappropriate content, bullying, and a distorted reality are just some of the concerns you might have. But you’re not alone! We asked Utah parents what they thought about social media, its effects on their children, and what they’re doing to help protect their kids.

• 88% believe social media has a detrimental impact on children and youth.
• 63% were concerned about social media impacting their child’s mental health.
• 60% were concerned about social media impacting their child’s body image.
• 94% enforce boundaries with their children’s social media usage, like enforcing time limits, content restrictions, and setting age limits.
• 84% encourage their children to unplug from social media and participate in other activities.

What can you do to protect your child?

Reconsider allowing your child to have social media and encourage them to wait to use it until they are an adult.

Governor Spencer J. Cox

• Create a family media plan. Agreed-upon expectations can help establish healthy technology boundaries at home – including social media use. A family media plan opens in a new tab can promote open family discussion and rules about media use and include topics such as balancing screen/online time, content boundaries, and not disclosing personal information.
• Create tech-free zones and encourage children to foster in-person relationships. Electronics can be a distraction after bedtime and can interfere with sleep. Consider restricting the use of phones, tablets, and computers for at least 1 hour before bedtime and through the night. Keep family mealtimes and in-person gatherings device-free to build social bonds and engage in a two-way conversation. Help your child develop social skills and nurture his or her in-person relationships by encouraging unstructured and offline connections with others and making unplugged interactions a daily priority. Learn more from the American Academy of Pediatrics opens in a new tab .
• Model responsible social media behavior. Children often learn behaviors and habits from what they see around them. Parents can set a good example of what responsible and healthy social media use looks like by limiting their own use and being mindful of social media habits.
• Teach kids about technology and empower them to be responsible online participants at the appropriate age. Discuss with children the risks of social media as well as the importance of respecting privacy and protecting personal information in age-appropriate ways. Have conversations with children about who they are connecting with, their privacy settings, their online experiences, and how they are spending their time online. Encourage them to seek help should they need it. Learn more from the American Academy of Pediatrics Center of Excellence on Social Media and Youth Mental Health opens in a new tab and American Psychological Association Health Advisory on Social Media Use in Adolescence opens in a new tab .
• Report cyberbullying and online abuse and exploitation. Talk to your child about cyberbullying and what to do if they are being harassed through email, text message, online games, or social media. Make sure they understand the dangers of being contacted by an adult online, especially if they are being asked to share private images or perform intimate or sexual acts.
• Work with other parents to help establish shared norms and practices and to support programs and policies around healthy social media use. Despite what your kids may say, you’re not the only parent who won’t let their children have social media or who sets family rules about phones and technology.

In 2023, the Utah State Legislature passed Senate Bill 152 opens in a new tab   and opens in a new tab House Bill 311 , enacting the Utah Social Media Regulation Acts. Learn more about the laws here opens in a new tab .

Research & resources

• Gabb:  What is Sextortion? Everything You Need to Know  
• Gabb Study: When Teens Take a Break from Social Media opens in a new tab
• The Common Sense Census:  Media Use by Tweens and Teens, 2021 opens in a new tab
• U.S. Surgeon General’s Advisory: opens in a new tab Social Media and Youth Mental Health
• The Atlantic:  All Work and No Play: Why Your Kids Are More Anxious, Depressed
• American Academy of Pediatrics: National Center of Excellence on Social Media and Youth Mental Health opens in a new tab
• American Academy of Pediatrics: Media and Young Minds opens in a new tab
• American Psychological Association: Health advisory on social media use in adolescence opens in a new tab
• University of Utah Health: The impact of social media on teens’ mental health opens in a new tab and Tips for healthy social media use: Parents and teens opens in a new tab
• PBS Utah: Social media and youth mental health opens in a new tab
• Teen Mental Health Is Plummeting, and Social Media is a Major Contributing Cause opens in a new tab
• Social media and mental health opens in a new tab
• U.S. Surgeon General’s Advisory: Our Epidemic of Loneliness and Isolation opens in a new tab
• Haidt, J., & Twenge, J. (ongoing). Adolescent mood disorders since 2010: A collaborative review. opens in a new tab Unpublished manuscript, New York University.

View all educational and campaign materials

If you or someone you know is considering suicide

Tell us about your experience with harms to minors from engaging with social media platforms.

Presenting social harms: a parent presentation

How does social media affect sleep?

College of Dentistry and Dental Clinics

Department of periodontics hosts annual awards luncheon.

The Department of Periodontics held their annual Awards Recognition Luncheon on Wednesday, May 22, to recognize outstanding predoctoral students in the College of Dentistry. Four awards were presented to three students. The Department of Periodontics is fortunate to have a legacy that includes three named awards from College of Dentistry Alumni.

The first award was the R.A. Greenawalt Scholarship award. This award is presented to an outstanding second-year dental student based on academic achievement, clinical proficiency, and research accomplishments. Dr. Shaoping Zhang presented the 2024 award to Tanveer Vasdev.

The second award is the Dr. Paula Weistroffer Award for Excellence in Periodontics. Dr. Weistroffer was a University of Iowa graduate and faculty member who passed away in 2019. 

This award, granted in her memory, is given to a third-year dental student who has demonstrated excellence in the specialty of Periodontics and comprehensive person-centered care. The criteria are based on academic achievement, clinical proficiency, and research accomplishments. Dr. Carlos Garaicoa and Dr. Georgia Johnson presented this award to Benjamin Gilles.

The third award was the AAP Student Award. This plaque is given to a promising senior student who demonstrates high academic and clinical achievement in Periodontics. 

This award is underwritten by a generous grant from the Procter and Gamble Company. The names of the recipients appear on the AAP website. Alumna, Dr. Jo Rummelhart, presented this award to McKenna Schnack.

The final award was new to the Department of Periodontics, this was the Dr. Jo Rummelhart Aspiring Periodontist Award. The department was fortunate to have the award’s creator and sponsor on-hand for the inaugural presentation. 

The Dr. Jo Rummelhart Aspiring Periodontist Award was created to provide one or more annual scholarships to deserving students enrolled in the College of Dentistry at the University who demonstrate merit and are in good academic standing who have been accepted into a graduate program in periodontics anywhere in the United States. Dr. Jo Rummelhart also presented this award to McKenna Schnack. Dr. Rummelhart is recognized as the first female periodontist in the Navy, so it is fitting that the first recipient of the award is also a female aspiring Periodontist.

'Better safe than sorry': AG Dana Nessel teaches Monroe seniors to avoid scams

FRENCHTOWN TWP. — “Better safe than sorry” was Michigan Attorney General Dana Nessel’s message Tuesday at the Frenchtown Center for Active Adults .

Accompanied by Monroe County Sheriff Troy Goodnough, she spoke to a group gathered in the center's dining room about scams affecting Michigan seniors.

Nessel talked about a variety of ways scammers will target seniors to gather personal and private information.

“Scams change all the time,” she said. “They come in a variety of different ways with the same basic ingredients — urgent or secret requests, believable stories or connections, financial requests and unusual payment types, like asking for payment in the form of a gift card.”

Throughout the presentation, Nessel used short video clips to reinforce her consumer protection message.

She said information posted on Facebook and other social media websites are viable ways scammers collect personal information.

“Set your privacy settings high and limit the amount of private information you are sharing,” she said.

Nessel also spoke about spoofing, a term used when scammers disguise their identity through the use of artificial intelligence technology. The technology is used to impersonate friends or family members by manipulating videos and recordings found on social media. That information is then used to create realistic sounding voice recordings.

On average, there is a new identity theft victim in the U.S. every two seconds.

In an effort to stay safe from scammers, Nessel suggested frequently changing passwords, using two-factor authenticators, making purchases using credit cards rather than debit cards, and reporting illegal robo calls and text messages.

“Don’t walk around being scared,” Nessel said. “Be informed and be aware. When someone calls you asking for personal information, that is a red flag. Ask questions the scammer would not know. The IRS and Social Security will never call you asking for information. They will only contact you by mail.”

In addition to phone calls, text messages and emails, Nessel said check fraud has been on the rise since the height of COVID-19. She talked about Positive Pay, a service used by state and local governments to prevent and monitor check fraud such as duplicated checks, altered check amounts and counterfeit checks.

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Before closing the session, Nessel provided information on Michigan Identity Theft Support , the Financial Exploitation Prevention Act and Licensing and Regulatory Affairs when trying to locate or verify a licensed professional or business. Information cards were made available with a list of resources and how to contact the state’s consumer protection team.

The attorney general urged those in attendance to sign up for consumer protection alerts on the state of Michigan website to stay informed of unfair, misleading and deceptive business practices.

Goodnough said Nessel wanted to visit Monroe on Tuesday to meet with several different agencies on a variety of topics.

“Today’s presentation was fantastic. She’s a great presenter and she’s passionate about taking care of the citizens of Michigan and, more importantly, seniors,” Goodnough said. “You heard in her presentation, they are very vulnerable.”

Theresa Radu of Monroe attended the presentation because she was interested in learning more about scams and consumer protection.

“There were some areas I had not heard of and I pride myself in being as safe as I can. For instance, I don’t have Facebook,” Theresa Radu said. “I knew using a credit card was safer to use over a debit card and I’m careful when I write checks. I do not place them in my mailbox anymore. I hate that we’ve gotten to this point.”

Program coordinator Lisa Ghigliazza said she was pleased at the response of those who attended and plans to have more events highlighting consumer protection. Information provided at the meeting will be posted on the Frenchtown Center for Active Adults' Facebook page and website .  

— Contact reporter Lisa Vidaurri-Bowling at [email protected] .