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23 presentation examples that really work (plus templates!)

• 30 Mar 2023

To help you in your quest for presentation greatness, we’ve gathered 23 of the best business presentation examples out there. These hand-picked ideas range from business PowerPoint presentations, to recruitment presentations, and everything in between.

As a bonus, several of our examples include editable video presentation templates from  Biteable .

Biteable allows anyone to create great video presentations — no previous video-making skills required. The easy-to-use platform has hundreds of brandable templates and video scenes designed with a business audience in mind. A video made with Biteable is just what you need to add that wow factor and make an impact on your audience.

Create videos that drive action

Activate your audience with impactful, on-brand videos. Create them simply and collaboratively with Biteable.

Video presentation examples

Video presentations are our specialty at Biteable. We love them because they’re the most visually appealing and memorable way to communicate.

1. Animated characters

Our first presentation example is a business explainer video from Biteable that uses animated characters. The friendly and modern style makes this the perfect presentation for engaging your audience.

Bonus template:  Need a business video presentation that reflects the beautiful diversity of your customers or team? Use  Biteable’s workplace scenes . You can change the skin tone and hair color for any of the animated characters.

2. Conference video

Videos are also ideal solutions for events (e.g. trade shows) where they can be looped to play constantly while you attend to more important things like talking to people and handing out free cheese samples.

For this event presentation sample below, we used bright colours, stock footage, and messaging that reflects the brand and values of the company. All these elements work together to draw the attention of passers-by.

For a huge selection of video presentation templates, take a look at our  template gallery .

Business PowerPoint presentation examples

Striking fear into the hearts of the workplace since 1987, PowerPoint is synonymous with bland, boring presentations that feel more like an endurance test than a learning opportunity. But it doesn’t have to be that way. Check out these anything-but-boring business PowerPoint presentation examples.

3. Design pointers

This PowerPoint presentation takes a tongue-in-cheek look at how the speakers and users of PowerPoint are the problem, not the software itself.

Even at a hefty 61 slides, the vintage theme, appealing colors, and engaging content keep the viewer interested. It delivers useful and actionable tips on creating a better experience for your audience.

Pixar, as you’d expect, redefines the meaning of PowerPoint in their “22 Rules for Phenomenal Storytelling”. The character silhouettes are instantly recognizable and tie firmly to the Pixar brand. The bright colour palettes are carefully chosen to highlight the content of each slide.

This presentation is a good length, delivering one message per slide, making it easy for an audience to take notes and retain the information.

Google slides examples

If you’re in business, chances are you’ll have come across  slide decks . Much like a deck of cards, each slide plays a key part in the overall ‘deck’, creating a well-rounded presentation.

If you need to inform your team, present findings, or outline a new strategy, slides are one of the most effective ways to do this.

Google Slides is one of the best ways to create a slide deck right now. It’s easy to use and has built-in design tools that integrate with Adobe, Lucidchart, and more. The best part — it’s free!

5. Teacher education

Here’s a slide deck that was created to educate teachers on how to use Google Slides effectively in a classroom. At first glance it seems stuffy and businessy, but if you look closer it’s apparent the creator knows his audience well, throwing in some teacher-friendly content that’s bound to get a smile.

The slides give walkthrough screenshots and practical advice on the different ways teachers can use the software to make their lives that little bit easier and educate their students at the same time.

6. Charity awareness raiser

This next Google slide deck is designed to raise awareness for an animal shelter. It has simple, clear messaging, and makes use of the furry friends it rescues to tug on heartstrings and encourage donations and adoptions from its audience.

Pro tip: Creating a presentation is exciting but also a little daunting. It’s easy to feel overwhelmed — especially if the success of your business or nonprofit depends on it.

Prezi presentation examples

If you haven’t come across  Prezi , it’s a great alternative to using static slides. Sitting somewhere between slides and a video presentation, it allows you to import other content and add motion to create a more engaging viewer experience.

7. Red Bull event recap

This Prezi was created to document the Red Bull stratosphere freefall stunt a few years ago. It neatly captures all the things that Prezi is capable of, including video inserts and the zoom effect, which gives an animated, almost 3D effect to what would otherwise be still images.  

Prezi has annual awards for the best examples of presentations over the year. This next example is one of the 2018 winners. It was made to highlight a new Logitech tool.

8. Logitech Spotlight launch

What stands out here are the juicy colors, bold imagery, and the way the designer has used Prezi to its full extent, including rotations, panning, fades, and a full zoom out to finish the presentation.

Sales presentation examples

If you’re stuck for ideas for your sales presentation, step right this way and check out this video template we made for you.

9. Sales enablement video presentation

In today’s fast-paced sales environment, you need a way to make your sales enablement presentations memorable and engaging for busy reps.  Sales enablement videos  are just the ticket. Use this video presentation template the next time you need to present on your metrics.

10. Zuroa sales deck

If you’re after a sales deck, you can’t go past this example from Zuora. What makes it great? It begins by introducing the worldwide shift in the way consumers are shopping. It’s a global phenomenon, and something we can all relate to.

It then weaves a compelling story about how the subscription model is changing the face of daily life for everyone. Metrics and testimonials from well-known CEOs and executives are included for some slamming social proof to boost the sales message.

Pitch presentation examples

Pitch decks are used to give an overview of business plans, and are usually presented during meetings with customers, investors, or potential partners.

11. Uber pitch deck

This is Uber’s original pitch deck, which (apart from looking a teensy bit dated) gives an excellent overview of their business model and clearly shows how they intended to disrupt a traditional industry and provide a better service to people. Right now, you’re probably very grateful that this pitch presentation was a winner.

You can make your own pitch deck with Biteable, or start with one of our  video templates  to make something a little more memorable.

12. Video pitch template

This video pitch presentation clearly speaks to the pains of everyone who needs to commute and find parking. It then provides the solution with its app that makes parking a breeze.

The video also introduces the key team members, their business strategy, and what they’re hoping to raise in funding. It’s a simple, clear pitch that positions the company as a key solution to a growing, worldwide problem. It’s compelling and convincing, as a good presentation should be.

13. Fyre Festival pitch deck

The most epic example of a recent pitch deck is this one for Fyre Festival – the greatest event that never happened. Marvel at its persuasion, gasp at the opportunity of being part of the cultural experience of the decade, cringe as everything goes from bad to worse.

Despite the very public outcome, this is a masterclass in how to create hype and get funding with your pitch deck using beautiful imagery, beautiful people, and beautiful promises of riches and fame.

Business presentation examples

Need to get the right message out to the right people? Business presentations can do a lot of the heavy lifting for you.

Simply press play and let your video do the talking. No fumbling your words and sweating buckets in front of those potential clients, just you being cool as a cucumber while your presentation does the talking.

Check out two of our popular templates that you can use as a starting point for your own presentations. While they’re business-minded, they’re definitely not boring.

14. Business intro template

Modern graphics, animations, and upbeat soundtracks keep your prospects engaged as they learn about your business, your team, your values, and how you can help them.

15. Business explainer template

Research presentation examples.

When you’re giving a more technical presentation such as research findings, you need to strike the perfect balance between informing your audience and making sure they stay awake.

As a rule, slides are more effective for research presentations, as they are used to support the speaker’s knowledge rather can capture every small detail on screen.

With often dry, complex, and technical subject matter, there can be a temptation for presentations to follow suit. Use images instead of walls of text, and keep things as easy to follow as possible.

16. TrackMaven research deck

TrackMaven uses their endearing mascot to lighten up this data-heavy slide deck. The graphs help to bring life to their findings, and they ensure to only have one bite-size takeaway per slide so that viewers can easily take notes.

17. Wearable tech research report

Obviously, research can get very researchy and there’s not a lot to be done about it. This slide deck below lays out a ton of in-depth information but breaks it up well with quotes, diagrams, and interesting facts to keep viewers engaged while it delivers its findings on wearable technology.

Team presentation examples

Motivating your team can be a challenge at the best of times, especially when you need to gather them together for….another presentation!

18. Team update template

We created this presentation template as an example of how to engage your team. In this case, it’s for an internal product launch. Using colorful animation and engaging pacing, this video presentation is much better than a static PowerPoint, right?

19. Officevibe collaboration explainer

This short slide deck is a presentation designed to increase awareness of the problems of a disengaged team. Bright colors and relevant images combine with facts and figures that compel viewers to click through to a download to learn more about helping their teams succeed.

Recruitment presentation examples

Recruiting the right people can be a challenge. Presentations can help display your team and your business by painting a dynamic picture of what it’s like to work with you.

Videos and animated slides let you capture the essence of your brand and workplace so the right employees can find you.

20. Company culture explainer

If you’re a recruitment agency, your challenge is to stand out from the hundreds of other agencies in the marketplace.

21. Kaizen culture

Showcasing your agency using a slide deck can give employers and employees a feel for doing business with you. Kaizen clearly displays its credentials and highlights its brand values and personality here (and also its appreciation of the coffee bean).

Explainer presentation examples

Got some explaining to do? Using an explainer video is the ideal way to showcase products that are technical, digital, or otherwise too difficult to explain with still images and text.

Explainer videos help you present the features and values of your product in an engaging way that speaks to your ideal audience and promotes your brand at the same time.

22. Product explainer template

23. lucidchart explainer.

Lucidchart does a stellar job of using explainer videos for their software. Their series of explainers-within-explainers entertains the viewer with cute imagery and an endearing brand voice. At the same time, the video is educating its audience on how to use the actual product. We (almost) guarantee you’ll have more love for spiders after watching this one.

Make a winning video presentation with Biteable

Creating a winning presentation doesn’t need to be difficult or expensive. Modern slide decks and video software make it easy for you to give compelling presentations that sell, explain, and educate without sending your audience to snooze town.

For the best online video presentation software around, check out Biteable. The intuitive platform does all the heavy lifting for you, so making a video presentation is as easy as making a PowerPoint.

Use Biteable’s brand builder to automatically fetch your company colors and logo from your website and apply them to your entire video with the click of a button. Even add a  clickable call-to-action  button to your video.

Share your business presentation anywhere with a single, trackable URL and watch your message turn into gold.

Make stunning videos with ease.

Take the struggle out of team communication.

Try Biteable now.

• No credit card required
• No complicated design decisions
• No experience necessary

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27 Presentation Examples That Engage, Motivate & Stick

Browse effective professional business presentation samples & templates. Get great simple presentation examples with perfect design & content beyond PowerPoint.

7 minute read

helped business professionals at:

Short answer

What makes a good presentation.

A good presentation deck excels with a clear, engaging narrative, weaving information into a compelling story. It combines concise, relevant content with visually appealing design to ensure simplicity and impact.

Personalizing the story to resonate with the audience's interests also enhances engagement and understanding.

Let’s face it - most slides are not interesting - are yours?

We've all been there—trapped in a never-ending session of mind-numbing slides, with no hope in sight. It's called "Death by PowerPoint," and it's the silent killer of enthusiasm and engagement. But fear not! You're a short way from escaping this bleak fate.

We've curated perfect presentation examples, crafted to captivate and inspire., They will transform your slides from yawn-inducing to jaw-dropping. And they’re all instantly usable as templates.

Prepare to wow your audience, command the room, and leave them begging for more!

What makes a bad presentation?

We've all sat through them, the cringe-worthy presentations that make us want to reach for our phones or run for the hills. But what exactly pushes a presentation from mediocre to downright unbearable? Let's break it down:

Lack of clarity: When the presenter's message is buried in a heap of confusing jargon or irrelevant details, it's hard to stay focused.

Poor visuals: Low-quality or irrelevant images can be distracting and fail to support the main points.

Overloaded slides: Too much text or clutter on a slide is overwhelming and makes it difficult to grasp the key ideas.

Monotonous delivery: A presenter who drones on without variation in tone or pace can quickly put their audience to sleep.

No connection: Failing to engage with the audience or tailor the presentation to their needs creates a disconnect that stifles interest.

What makes an exceptional presentation?

A clear structure set within a story or narrative: Humans think in stories. We relate to stories and we remember stories, it’s in our genes. A message without a story is like a cart full of goods with no wheels.

Priority and hierarchy of information: Attention is limited, you won’t have your audience forever, 32% of readers bounce in the first 15 seconds and most don’t make it past the 3rd slide. Make your first words count. They will determine whether your audience sticks around to hear the rest.

Interactive content: Like 99% of us, you’ve learned that presentation = PowerPoint. But that’s the past, my friend. PowerPoint is inherently static, and while static slides can be really beautiful, they are all too often really boring. Interactive slides get the readers involved in the presentation which makes it much more enjoyable.

Wanna see the actual difference between static and interactive slides? Here’s an example. Which one would you lean into?

Get started with business presentation templates

We have quite a few presentation examples to show you further down the page (all of them creative and inspiring), but if you’re itching to start creating your first interactive presentation I don’t blame you.

You can grab a presentation template that you like right here, right now and get started on your best presentation yet, or you can check out our perfect presentation examples and get back to your template later…

Business presentations by type and use

The arena of business presentations is deep and wide. You can easily get lost in it. But let us be your guide in the business document jungle.

Below is a quick bird’s eye view of the main presentation types, what each type is used for, where it’s situated in the marketing and sales funnel, and how you should measure it.

Let's dive right in.

Perfect presentation examples to inspire you

Feeling ready to unleash your presentation skills? Hold on to your socks, because we've got a lineup of battle-tasted business presentation samples that'll knock ’em right off!

From cutting-edge design to irresistible storytelling, these effective business presentations exemplify best practices and are primed to drive results.

See exceptional presentations by type:

Report presentations

Effective report presentations distil complex data into clear insights, essential for informed decision-making in business or research. The key lies in making data approachable and actionable for your audience.

Meta interactive corporate report

SNC DeserTech long-form report

Business report

Pitch deck presentations

Pitch deck presentations are your storytelling canvas to captivate investors, blending inspiring ideas with solid data. It's essential to create a narrative that showcases potential and practicality in equal measure.

Cannasoft investment pitch deck

Y Combinator pitch deck

Investor pitch deck

One-pager presentations are a masterclass in brevity, offering a snapshot of your product or idea. This concise format is designed to spark interest and invite deeper engagement.

Yotpo SaaS product one-pager

Octopai outbound sales one-pager

Startup one-pager

Sales deck presentations

Serving as a persuasive tool to convert prospects into customers, sales deck presentations emphasize product benefits and solutions. The goal is to connect with your audience's needs and present a compelling solution.

ScaleHub sales deck

Deliveright logistics sales deck

AI sales deck

Product marketing presentations

Product marketing presentations are a strategic showcase, introducing a new product or feature to the market with a focus on its unique value proposition. It's not just about listing features; it's about weaving a narrative that connects these features to real customer needs and desires.

Mayku physical product deck

Matics digital product brochure

Modern product launch

Business proposal presentations

At the heart of closing deals, business proposal presentations combine persuasive argumentation with clear data. Articulating the unique value proposition and the mutual benefits of the proposal is key.

WiseStamp personalized proposal deck

RFKeeper retail proposal deck

General business proposal

White papers

White paper presentations are an authoritative deep dive into a specific problem and its solution. Providing well-researched, informative content educates and influences your audience, showcasing your expertise.

Drive automotive research white paper

Executive white paper

Business white paper

Case studies

Case study presentations use real-world success stories as a storytelling tool. Building trust by showcasing how your product or service effectively solved a client's problem is their primary function.

Boom25 interactive case study deck

Light mode case study

Business case study

Business plan presentations

Business plan presentations lay out your strategic roadmap, crucial for securing funding or internal buy-in. Clearly articulating your vision, strategy, and the practical steps for success is vital for a successful deck.

Start-up business plan

Business plan one-pager

Light mode business plan

Best presentation content examples

The secret sauce for a business presentation that leaves a lasting impression lies in delivering your content within a story framework.

3 presentation content examples that captivate and inspire the audience:

1. Inspirational story:

An emotional, relatable story can move hearts and change minds. Share a personal anecdote, a customer success story, or an account of overcoming adversity to create a deep connection with your audience.

Remember, vulnerability and authenticity can be your greatest assets.

2. Mystery - Gap theory:

Keep your audience on the edge of their seats by building suspense through the gap theory. Start by presenting a problem, a puzzle, or a question that leaves them craving the answer. Gradually reveal the solution, creating anticipation and excitement as you guide them through the resolution.

3. The Hero's Journey:

Transform your presentation into an epic adventure by incorporating the classic hero's journey narrative.

Introduce a "hero" (your audience), and introduce yourself or your company as a “guide” that will take them on a transformative journey filled with challenges, lessons, and triumphs.

This powerful storytelling structure helps your audience relate to your message and stay engaged from start to finish.

Here’s a great video on how to structure an effective sales story:

Best presentation document formats

Selecting the right format for your business presentation plays a huge part in getting or losing engagement. Let's explore popular presentation document formats, each with its own unique advantages and disadvantages.

PowerPoint : Microsoft's PowerPoint is a tried-and-true classic, offering a wide array of design options and features for crafting visually appealing static presentations.

Google Slides : For seamless collaboration and real-time editing, Google Slides is the go-to choice. This cloud-based platform allows you to create static presentations that are accessible from anywhere.

Keynote : Apple's Keynote offers a sleek, user-friendly interface and stunning design templates, making it a popular choice for crafting polished static presentations on Mac devices.

PDF: PDF is ideal for sharing static presentations that preserve their original layout, design, and fonts across different devices and operating systems.

Prezi : Break free from traditional slide-based presentations with Prezi's dynamic, zoomable canvas. Prezi allows you to create interactive decks, but it follows a non-chronological presentation format, so it may take some time to get the hang of it.

Storydoc : Elevate your presentations with Storydoc's interactive, web-based format. Transform your static content into immersive, visually rich experiences that captivate and inspire your audience.

Best tool to create a perfect presentation

There are countless presentation software options. From legacy tools like PowerPoint or Google Slides to more modern design tools such as Pitch or Canva.

If you want to create pretty presentations any of these tools would do just fine. But if you want to create unforgettable, interactive experiences , you may want to consider using the Storydoc interactive presentation maker instead.

Storydoc specializes in storytelling. You get special storytelling slides built to help you weave your content into a compelling narrative.

You can do better than “pretty” - you can make a presentation that engages, motivates and sticks.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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Professional presentation design examples

We design impactful presentations to businesses of all sizes - from startups to fortune 500 companies. check out some examples of our recent work from public, non-confidential presentations., mcdonalds presentation example.

Amazon Web Services presentation example

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20 Really Good PowerPoint Examples to Inspire Your Next Presentation

By Sandra Boicheva

3 years ago

You may also like Show related articles Hide

You might have the most amazing idea that you wish to share with the world, but you might not get the results you want if the delivery isn’t good. Although as a tool, PowerPoint is pretty easy to use and intuitive, creating a good PowerPoint presentation is not a simple task. There is a lot of things to consider when designing your slides from the words you use, to the copy structure, data visualization, and overall design. This is why today we gathered 20 really good PowerPoint examples of presentations that flawlessly deliver their messages. These creative ideas will surely inspire you to make your next presentation your best one, as they all share good design and engaging storytelling.

“If you don’t know what you want to achieve in your presentation your audience never will.” – Harvey Diamond

1. Idea to Identify: The Design of Brand

This is a long one. Here we have a 242 slides presentation that exposes the myriad facets of design and how they impact the brand identity. The presentation has a lot of data to show and spreads it throughout more than 200 slides to make it easy to read and follow. In all, this is the best way to present a lot of information: instead of overwhelming the viewers with text walls, the presenter simply adds more slides.

• Author:   Sudio Sudarsan

2. Jeunesse Opportunity Presentation 2021

This is a great example of brand presentation with company profile, product system, plan, and reward. It gives a similar experience to browsing a website.

• Author:   DASH2 – Jeunesse Global

3. Accenture Tech Vision 2020

A short and sweet presentation about how companies prepare for data regulation and how this impacts the customer experience. 

• Author:   Accenture

4. APIs as Digital Factories’ New Machines

A comparison presentation of how companies capture most of the market value. It explains well how to view the economy from a different perspective and adopt customer-centric thinking. The presentation has a lot of value, it’s well structured and it’s a good read in only 28 slides.

• Author:  Apidays

5. 24 Books You’ve Never Heard Of – But Will Change Your Life

This is a great example of how repeating slides design for the same type of content isn’t a synonym for being unimaginative. It’s pretty straightforward: it promises 24 titles, an inspirational introduction, and a slide for each book that will change your life.

• Author:   Ryan Holiday

6. 10 Memorable David Bowie Quotes

Not always presentations must have a specific educational or conventional goal. Sometimes, it could be a cool personal project meant to inspire your audience. And let’s be honest, who doesn’t love David Bowie? A presentation with 10 memorable quotes by him is worth watching. 

• Author: Stinson

7. Creative Mornings San Diego 

• Author:   Anne McColl

8. Digital 2020 Global Digital Overview

A report heavy-data presentation about everything you need to know about mobile, internet, social media, and e-commerce use around the world in 2020. It’s a long read but comprehensive and well-illustrated with data visualization.

• Author:   DataReportal

9. Blitzscaling: Book Trailer

One of the most well-made presentations about informative topics such as startup’s life-cycle and where the most value is created. It’s designed as a book, consistent, with lesser text as possible, and imitates animation by adding new content on copies of the same slide. 

• Author:  Reid Hoffman

10. Poor Self-Esteem: Just Beat It!

A very valuable presentation that takes on the reasons for low self-esteem and how to overcome it. The design is very simple and comprehensive and even suitable for social media carousel posts.

• Author:   SlideShop.com

11. You Suck At PowerPoint!

This presentation is more than a decade old and still checks out. After all, you could expect great presentation design from someone who talks about design mistakes and how to overcome them.  61 slides of a fun experience and a great read.

• Author:  Jesse Desjardins

12. Pixar’s 22 Rules to Phenomenal Storytelling

Pixar’s 22 Rules to Phenomenal Storytelling, originally tweeted by Emma Coats, in a 24-slides presentation with a custom design. 

• Author:   Gavin McMahon

13. A Complete Guide To The Best Times To Post On Social Media

A fun little presentation with great value. It takes on the most effective times to post on social media, send an email, or publish a blog.

• Author:   TrackMaven

14. Fix Your Really Bad PowerPoint

The next presentation honors Seth Godin and his wisdom. It uses his book’s insights to visualize all the tips in 45 engaging slides.

• Author:   HighSpark

15. 10 Lessons from the World’s Most Captivating Presenters

This presentation is for presenters who wish to become better. And what better way than getting inspired by the world’s greatest presenters and accessing some of their secrets. 

• Author:   HubSpot

16. Crap. The Content Marketing Deluge

For starters, this presentation has a very captivating title and opening. Winning the attention from the very start, it continues with consistent clean design and great content. It delivers exactly what it promised. 

• Author: Velocity Partners

17. Displaying Data

More insightful advice and tips from professional presenters that check out to this very day. It’s a great presentation about visualizing your data in the best way possible and it also delivers it with design.

• Author:   Bipul Deb Nath

18. 5 Storytelling Lessons From Superhero Stories

Custom-made presentation with illustrations made specifically for the occasion, and brilliant execution. It shows it’s definitely worth it to spend time making your presentation more personal and from scratch. 

19. 10 Things your Audience Hates About your Presentation

Another custom presentation with icons-style illustrations about how to avoid cringe when making presentations. 

• Author:   Stinson

20. The Designer’s Guide to Startup Weekend

You will work hard all weekend long but you will also find new friends, mentors, and the chance to promote yourself. A pretty wholesome presentation with a custom design where the presenter shares her own experience in the world of startups.

• Author:  Iryna Nezhynska

That’s It!

These 20 presentations prove that PowerPoint is never out of date and it’s a great tool to deliver your message across. We hope you got inspired for your next presentation and make your audience fall in love with your concepts.

In the meantime, why not take a look at the related articles to get some more inspiration or grab a couple of freebies:

• [Freebies] 17 Really Good Sources For Free Vector Images For Commercial Use
• [Inspiration] 85 Really Good T-Shirt Design Ideas to Inspire You for Your Next Project
• [Insights] The 5 Top Online Tools for Custom YouTube Banners (and YouTube Thumbnails)

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17 PowerPoint Presentation Examples That Show Style and Professionalism

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There are way too many bad PowerPoint presentation examples that can bore you to death. Well, today’s post is not about them. We believe that it’s always important to show the good examples out there and follow their lead. We admit it, it was pretty hard to dig out the good PowerPoint presentation examples from the mass. We’ve added our opinion on each piece and why we believe it’s worthy of being included in this collection. Let’s begin!

You may be interested in  The Best Free PowerPoint Templates to Download in 2022

1. The Sketchnote Mini-Workshop by Mike Rohde

An eye-catchy PowerPoint presentation example whose content is fully hand-written. What we love about this design, is the high personalization level that is achieved via handwriting. It almost feels like the author is drawing and writing in front of the viewers’ eyes. A digital presentation that conveys a physical feeling.

2. 10 Ways to Spread The Love in The Office by Elodie A.

The following presentation is a real eye candy. We can’t help it, the cartoon style lives in our hearts. An incredibly appealing PowerPoint presentation that brings positive vibes and a good mood through vibrant cartoon illustrations. It gets bonus points for the usage of bullet points and little text.

3. The Great State of Design with CSS Grid Layout and Friends by Stacy Kvernmo

A presentation that tells a story is always a good example that everyone should follow. This PowerPoint presentation has a lot of slides that tell different mini-stories. The way they are depicted is really engaging – they almost look like a sequence of frames that make up a video. This technique really nails the viewers’ attention.

4. We live in a VUCA world by Little Dragon Films

A classy design of a PowerPoint presentation example – a dark theme and white font on top with just a single color accent – red. Such designs are really suitable for serious topics like this one. To soften the contrast between the black background and white font, the author has used a gradient on the background which gives the illusion of soft light in the middle of the design.

5. 2017 Marketing Predictions—Marketo by Marketo

A design that was made over a year ago but it’s still really trendy. In the following PowerPoint presentation example, we can see the combination of 3D shapes, beautiful hand-written fonts, negative space techniques, and more. The overall feeling is of futuristic design. Moreover, they used the color of 2018 – Ultra Violet for their color scheme. Maybe, they did predict the future after all.

6. 10 Ways Your Boss Kills Employee Motivation by Officevibe

Who doesn’t like to see a familiar face? We know your audience does! It’s proven that if you show a familiar face to your viewers, you nail their attention and boost their engagement level. This is the technique used in the following PowePoint presentation. Moreover, the inner slides of the presentation are also cartoons with big conceptual illustrations and little text. The formula for a really good presentation.

7. How to Successfully Run a Remote Team from Weekdone.com

We haven’t really seen many PowerPoint presentation examples with top-view illustrations. The following presentation really reminded us that when presenting to an audience, you should always think: How to make your design stand out from the rest? Well, this one really caught our eye. In addition, we love the bright colors, geometric shapes, and overall flat feeling, all of which are among the graphic design trends for 2022 .

8. SXSW 2018 – Top Trends by Matteo Sarzana

People love visuals and this is an undeniable fact. The whole PowerPoint presentation is built on high-quality photos, each including a little tagline in the middle. We love the consistency, we love the factor of surprise, and we love the high engagement level this presentation creates. Just make sure to back up such presentation type with a good speech!

9. How to study effectively? by sadraus

Semi-transparent overlays, geometric shapes, a video inside… Everything about this PowerPoint presentation screams “modern”. The grayscale coloring is accompanied by a fresh green color accent. The choice of images clearly suggests that the target audience is young people. The overall feeling that we get from this PowerPoint presentation – is youthful and modern.

10. Study: The Future of VR, AR, and Self-Driving Cars by LinkedIn

A presentation about the future should look futuristic, right? The following PowerPoint presentation example is proof that you should always connect the subject of your presentation to its design. Everything in this presentation speaks of futuristic: the choice of fonts, colors, effects, and even some elements look like holograms from the future.

11. 9 things I’ve learned about SaaS by Christoph Janz

A PowerPoint presentation example created in a consistent style by using a blue theme. Why did we include this presentation? We love the fact that the author has shown an alternation of text and visuals (from slides 7 to 22). This technique is proven to hold the attention of the viewer. Moreover, the way the graphics are presented (on a napkin) draws the interest even more.

12. How To Achieve Something Extraordinary In Life by Sultan Suleman Chaudhry

A PowerPoint presentation example that shows consistency and style by using a strict color scheme: orange, beige, and deep blue. Orange and blue are one of the most popular contrasting combinations widely used in all kinds of designs. If you are not sure what colors to go with, simply choose a tested color scheme.

13. New trends to look out for 2018 winter season by FemmeConnection

Geometric shapes and negative space techniques are among the  graphic design trends for 2018  which is why we see them often in PowerPoint presentation examples and other designs. In the following presentation, we can see a collection of women’s clothes presented in a very engaging way with the help of rounded geometric shapes, negative space technique, and the color pink.

14. Fear of Failure by Sultan Suleman Chaudhry

Speaking of the usage of geometric elements in the presentation’s design, let’s see another example. An elegant design decorated with circles, triangles, and more geometric details. What else we love about this presentation is that it only has one color accent – light yellow which looks classy and pleasant for the eye.

15. The Three Lies About Your Age by Sean Si

A great choice of fonts, beautiful semi-transparent geometric elements, and trendy futuristic colors. This is one of the PowerPoint presentation examples that we absolutely love. The story is engaging and the design is extremely appealing – a combination that keeps the viewers’ eyes on the screen from the beginning till the end.

16. Secrets to a Great Team by Elodie A.

Bright, fun, using lots of illustrations and cartoon characters – definitely our kind of PowerPoint presentation. Why do we love it so much? Well, cartoons are real ice-breakers between you and your audience. Moreover, cartoon characters are easier to relate to than a real human face. If you need to connect on a deeper level with your audience, this is your kind of presentation!

You’d probably like to learn  4 Invaluable Presentation Design Tips You Wish You Knew Earlier

17. How to Build a Dynamic Social Media Plan by Post Planner

A great presentation PowerPoint example with watercolor illustrations and backgrounds that look hand-drawn. We also see semi-transparent colorful overlays, high-quality conceptual photos, and great, useful content. What more would you want from a presentation, right?

We always love to hear your opinion about stuff. So, what do you think of these PowerPoint presentation examples? Do you think that you’ve created a presentation better than these? We’d love to see your own creations in the comments below if you want to share them with us.

You may also be interested to read these related articles:

• 7 Most Popular Software for Presentations
• 4 Invaluable Presentation Design Tips You Wish You Knew Earlier
• 70 Inspiring Presentation Slides with Cartoon Designs
• Need PowerPoint Backgrounds?The Best Places to Check Out [+ Freebies]

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Iveta Pavlova

Iveta is a passionate writer at GraphicMama who has been writing for the brand ever since the blog was launched. She keeps her focus on inspiring people and giving insight on topics like graphic design, illustrations, education, business, marketing, and more.

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Presentation design guide: tips, examples, and templates

Get your team on prezi – watch this on demand video.

Anete Ezera January 09, 2023

Presentation design defines how your content will be received and remembered. It’s responsible for that crucial first impression and sets the tone for your presentation before you’ve even introduced the topic . It’s also what holds your presentation together and guides the viewer through it. That’s why visually appealing, easily understandable, and memorable presentation design is what you should be striving for. But how can you create a visually striking presentation without an eye for design? Creating a visually appealing presentation can be challenging without prior knowledge of design or helpful tools. 

With this presentation design guide accompanied by Prezi presentation examples , templates , and AI functionalities , you’ll have no problem creating stunning and impactful presentations that’ll wow your audience.

In this guide, we’ll start by looking at the basics of presentation design. We’ll provide a simple guide on creating a presentation from scratch and offer helpful tips for different presentation types . In addition, you’ll discover how to organize information into a logical order and present it in a way that resonates with listeners. Finally, we’ll share tips and tricks to create an eye-catching presentation, and showcase some great presentation examples and templates you can get inspired by!

With our comprehensive guide to the best presentation design techniques, you’ll be able to develop an engaging and professional presentation that gets results!

What is presentation design?

Presentation design encompasses a variety of elements that make up the overall feel and look of the presentation. It’s a combination of certain elements, like text, font, color, background, imagery, and animations. 

Presentation design focuses on finding ways to make the presentation more visually appealing and easy to process, as it is often an important tool for communicating a message. It involves using design principles like color, hierarchy, white space, contrast, and visual flow to create an effective communication piece.

Creating an effective presentation design is important for delivering your message efficiently and leaving a memorable impact on your audience. Most of all, you want your presentation design to support your topic and make it easier to understand and digest. A great presentation design guides the viewer through your presentation and highlights its essential aspects. 

If you’re interested in learning more about presentation design and its best practices , watch the following video and get practical insights on designing your next presentation:

Types of presentations

When creating a presentation design, you have to keep in mind several types of presentations that shape the initial design you want to have. Depending on your presentation type, you’ll want to match it with a fitting presentation design.

1. Informative

An informative presentation provides the audience with facts and data to educate them on a certain subject matter. This could be done through visual aids such as graphs, diagrams, and charts. In an informative presentation, you want to highlight data visualizations and make them more engaging with interactive features or animations. On Prezi Design, you can create different engaging data visualizations from line charts to interactive maps to showcase your data.

2. Instructive

Instructive presentations teach the audience something new. Whether it’s about science, business strategies, or culture, this type of presentation is meant to help people gain knowledge and understand a topic better. 

With a focus on transmitting knowledge, your presentation design should incorporate a variety of visuals and easy-to-understand data visualizations. Most people are visual learners, so you’ll benefit from swapping text-based slides for more visually rich content.

3. Motivational

Motivational presentations try to inspire the audience by giving examples of successful projects, stories, or experiences. This type of presentation is often used in marketing or promotional events because it seeks to get the audience inspired and engaged with a product or service. That’s why the presentation design needs to capture and hold the attention of your audience using a variety of animations and visuals. Go beyond plain images – include videos for a more immersive experience.

4. Persuasive

Persuasive presentations are designed to sway an audience with arguments that lead to an actionable decision (i.e., buy the product). Audiences learn facts and figures relevant to the point being made and explore possible solutions based on evidence provided during the speech or presentation.

In a persuasive presentation design, you need to capture your audience’s attention right away with compelling statistics wrapped up in interactive and engaging data visualizations. Also, the design needs to look and feel dynamic with smooth transitions and fitting visuals, like images, stickers, and GIFs.

To learn more about different types of presentations and how to structure them accordingly, read our article on presentation types .

How to design a presentation

When you first open a blank presentation page, you might need some inspiration to start creating your design. For this reason, we created a simple guide that’ll help you make your own presentation from scratch without headaches.

1. Opt for a motion-based presentation

You can make an outstanding presentation using Prezi Present, a software program that lets you create interactive presentations that capture your viewer’s attention. Prezi’s zooming feature allows you to add movement to your presentation and create smooth transitions. Prezi’s non-linear format allows you to jump between topics instead of flipping through slides, so your presentation feels more like a conversation than a speech. A motion-based presentation will elevate your content and ideas, and make it a much more engaging viewing experience for your audience.

Watch this video to learn how to make a Prezi presentation:

2. Create a structure & start writing content

Confidence is key in presenting. You can feel more confident going into your presentation if you structure your thoughts and plan what you will say. To do that, first, choose the purpose of your presentation before you structure it. There are four main types of presentations: informative, instructive, motivational, and persuasive. Think about the end goal of your presentation – what do you want your audience to do when you finish your presentation – and structure it accordingly.

Next, start writing the content of your presentation (script). We recommend using a storytelling framework, which will enable you to present a conflict and show what could be possible. In addition to creating compelling narratives for persuasive presentations, this framework is also effective for other types of presentations.

Tip: Keep your audience in mind. If you’re presenting a data-driven report to someone new to the field or from a different department, don’t use a lot of technical jargon if you don’t know their knowledge base and/or point of view.

3. Research & analyze 

Knowing your topic inside and out will make you feel more confident going into your presentation. That’s why it’s important to take the time to understand your topic fully. In return, you’ll be able to answer questions on the fly and get yourself back on track even if you forget what you were going to say when presenting. In case you have extra time at the end of your presentation, you can also provide more information for your audience and really showcase your expertise. For comprehensive research, turn to the internet, and library, and reach out to experts if possible.

4. Get to design

Keeping your audience engaged and interested in your topic depends on the design of your presentation.

Now that you’ve done your research and have a proper presentation structure in place, it’s time to visualize it.

4.1. Presentation design layout

What you want to do is use your presentation structure as a presentation design layout. Apply the structure to how you want to tell your story and think about how each point will lead to the next one. Now you can either choose to use one of Prezi’s pre-designed templates that resemble your presentation structure the most or start to add topics on your canvas as you go. 

Tip: When adding content, visualize the relation between topics by using visual hierarchy – hide smaller topics within larger themes or use the zooming feature to zoom in and out of supplementary topics or details that connect to the larger story you’re telling.

4.2. Color scheme

Now it’s time to choose your color scheme to give a certain look and feel to your presentation. Make sure to use contrasting colors to clearly separate text from the background, and use a maximum of 2 to 3 dominating colors to avoid an overwhelming presentation design.

4.2. Content (visuals + text)

Add content that you want to highlight in your presentation. Select from a wide range of images, stickers, GIFs, videos, data visualizations, and more from the content library, or upload your own. To provide more context, add short-format text, like bullet points or headlines that spotlight the major themes, topics, and ideas in your presentation. 

Also, here you’ll want to make a final decision on your font choice. Select a font that’s easy to read and goes well with your brand and topic.

Tip: Be careful not to turn your presentation into a script. Only display text that holds significant value – expand on the ideas when presenting. 

4.3. Transitions

Last but not least, bring your presentation design to life by adding smooth, attractive, and engaging transitions that take the viewer from one topic to another without disrupting the narrative. 

On Prezi, you can choose from a range of transitions that take you into the story world and provide an immersive presentation experience for your audience.

5. Practice your delivery 

Even with a great presentation design, how you deliver it is crucial in leaving an impression. Practice your presentation’s timing to become familiar with the rhythm and pace. It might help to record yourself to pinpoint areas for enhancement. Practicing in front of a friend or family member can also offer insights. Keep in mind the more you rehearse, the more self-assured and at ease you’ll be when giving the presentation.

6. Engage your audience 

Engaging with your audience can enhance the impact of your presentation. You could prompt discussions, invite participation, or incorporate features such as surveys or puzzles. For instance, when introducing a marketing plan you could kick off with a survey to assess how well the audience grasps the subject. This boosts interactivity in your presentation and also fosters a connection with your listeners and sustains their interest throughout.

7. Use storytelling techniques

Using stories can be a way to captivate your audience and ensure that your message sticks with them. When creating a presentation, consider incorporating a narrative structure that incorporates a beginning, middle, and end. For example, when outlining a business strategy, kick off with a story that highlights a challenge in need of resolution. Then delve into your proposed solution before illustrating the results that can be achieved. This storytelling approach can foster a connection with your audience and enhance their grasp of the main ideas you’re conveying.

8. Prepare for technical difficulties

It’s common to encounter glitches, so being ready is key. Make sure you have a strategy in place if things go south during your presentation. For instance, store your presentation on devices like a USB drive and online storage, and keep hard copies of important slides handy. Also, get acquainted with the equipment and software you’ll use for the presentation. Planning ahead for any issues can help you navigate them smoothly and maintain the flow of your presentation.

9. Include high-quality visuals

Good visuals play a role in the success of your presentation. Incorporate top-notch pictures, graphics,3 and videos to ensure your slides are visually captivating and interesting. Steer clear of using low-quality images that may come off as pixelated and amateurish. When presenting data, think about using charts or infographics to present the information clearly. Prezi provides access to a selection of high-quality visuals that can elevate the design impact of your presentation.

10. Be unique

It’s crucial to make sure your design is original to set yourself apart from the crowd. If you’re a student, aim to craft a presentation that showcases your flair and avoid imitating others. This approach helps you differentiate yourself and ensures that your work is more memorable. In the business field, make sure that your design elements, such as colors, fonts, and overall aesthetics are different from those used by similar companies. Steer clear of templates that might give your presentation a generic feel. By developing a unique design, you establish your identity and leave a lasting impact on your audience.

For more practical tips read our article on how to make a presentation . 

Presentation design tips

When it comes to presentations, design is key. A well-designed presentation can communicate your ideas clearly and engage your audience, while a poorly designed one can do the opposite.

To ensure your presentation is designed for success, note the following presentation design tips that’ll help you design better presentations that wow your audience.

1. Keep it simple

Too many elements on a slide can be overwhelming and distract from your message. While you want your content to be visually compelling, don’t let the design of the presentation get in the way of communicating your ideas. Presentation design elements need to elevate your message instead of overshadowing it. 

2. Use contrasting text colors

Draw attention to important points with contrasted text colors. Instead of using bold or italics, use a contrasting color in your chosen palette to emphasize the text.

3. Be clear and concise

Avoid writing long paragraphs that are difficult to read. Limit paragraphs and sections of text for optimum readability.

4. Make sure your slide deck is visually appealing

Use high-quality images and graphics, and limit the use of text to only the most important information. For engaging and diverse visuals, go to Prezi’s content library and discover a wide range of stock images, GIFs, stickers, and more.

5. Pay attention to detail

Small details like font choice and alignments can make a big difference in how professional and polished your presentation looks. Make sure to pay attention to image and text size, image alignment with text, font choice, background color, and more details that create the overall look of your presentation.

6. Use templates sparingly

While templates can help create a consistent look for your slides, overusing them can make your presentation look generic and boring. Use them for inspiration but don’t be afraid to mix things up with some custom designs as well. 

7. Design for clarity

Create a presentation layout that is easy to use and navigate, with clear labels and instructions. This is important for ensuring people can find the information they need quickly and easily if you end up sharing your presentation with others.

8. Opt for a conversational presentation design

Conversational presenting allows you to adjust your presentation on the fly to make it more relevant and engaging. Create a map-like arrangement that’ll encourage you to move through your presentation at your own pace. With a map-like design, each presentation will be customized to match different audiences’ needs. This can be helpful for people who have different levels of expertise or knowledge about the subject matter.

9. Be consistent 

Design consistency holds your presentation together and makes it easy to read and navigate. Create consistency by repeating colors, fonts, and design elements that clearly distinguish your presentation from others.

10. Have context in mind

A great presentation design is always dependent on the context. Your audience and objective influence everything from color scheme to fonts and use of imagery. Make sure to always have your audience in mind when designing your presentations.

11. Use white space effectively

In slide design, whitespace, also known as negative space, refers to the areas surrounding elements. It plays a role in decluttering your slides, enhancing readability, and directing focus towards content. Utilizing whitespace results in a sophisticated appearance for your slides. Remember, simplicity is key – avoid overwhelming your audience with information on each slide.

12. Incorporate visual hierarchy

When it comes to visuals, the key is to organize elements in a manner that naturally directs the viewer’s attention towards the crucial parts of the presentation. Utilize variations in size, color, and positioning to establish a flow for the viewer to navigate through. For instance, opt for fonts to highlight headings, colors for significant points, and position essential elements at the top of the slide. These tactics aid in ensuring that your audience grasps the ideas promptly and effortlessly.

For more presentation tips, read the Q&A with presentation design experts and get valuable insights on visual storytelling.

Make the presentation design process easier by pairing up with Prezi AI 

Presentation design may not come naturally to everyone, and time constraints often limit our ability to dedicate hours to perfecting our designs. Enter Prezi AI , a tool that streamlines the presentation design process enabling users to prioritize content over appeal. Let’s explore some ways in which Prezi AI can elevate your presentation design.

• Template suggestions: Prezi AI provides a range of crafted templates that are customized to match your presentation’s theme, guaranteeing that your slides have a unified appearance with minimal hassle.
• Smart formatting: When using Prezi AI , your text and images will be formatted automatically, eliminating the need for layout adjustments. This results in a professional appearance without the hassle.
• Design consistency: Prezi AI ensures that your presentation maintains a design by keeping color schemes and fonts consistent, eliminating the need to fret over discrepancies.
• Image and media integration: Enhance the appeal and engagement of your slides by adding relevant images, videos, and graphics with the help of Prezi AI smart media recommendations.
• Customizable animations: Enhance your slides with custom animations using Prezi AI to create transitions and captivate your audience. These dynamic animations can emphasize points and ensure a smooth flow throughout your presentation.

Using Prezi AI allows you to simplify the design process and craft appealing presentations, even if you lack time or design skills.

Presentation templates

Creating a presentation from scratch isn’t easy. Sometimes, it’s better to start with a template and dedicate your time to the presentation’s content. To make your life easier, here are 10 useful and stunning presentation templates that score in design and engagement. If you want to start creating with any of the following templates, simply go to our Prezi presentation template gallery , select your template, and start creating! Also, you can get inspired by the top Prezi presentations , curated by our editors. There you can discover presentation examples for a wide range of topics, and get motivated to create your own. 

Business meeting presentation

The work desk presentation templates have a simple and clean design, perfectly made for a team or business meeting. With all the topics visible from the start, everyone will be on the same page about what you’re going to cover in the presentation. If you want, you can add or remove topics as well as edit the visuals and color scheme to match your needs.

Small business presentation

This template is great for an introductory meeting or pitch, where you have to summarize what you or your business does in a few, highly engaging slides. The interactive layout allows you to choose what topic bubble you’re going to select next, so instead of a one-way interaction, you can have a conversation and ask your audience what exactly they’re interested in knowing about your company.

Mindfulness at work presentation

How can you capture employees’ attention to explain important company values or practices? This engaging presentation template will help you do just that. With a wide range of impactful visuals, this presentation design helps you communicate your ideas more effectively. 

Business review template

Make your next quarterly business review memorable with this vibrant business presentation template. With eye-capturing visuals and an engaging layout, you’ll communicate important stats and hold everyone’s attention until the end.

History timeline template

With black-and-white sketches of the Colosseum in the background, this timeline template makes history come alive. The displayed time periods provide an overview that’ll help your audience to grasp the bigger picture. After, you can go into detail about each time frame and event.

Storytelling presentation template

Share stories about your business that make a lasting impact with this stunning, customizable presentation template. To showcase each story, use the zooming feature and choose to tell your stories in whatever order you want.

Design concept exploration template

Not all meetings happen in person nowadays. To keep that face-to-face interaction even when presenting online, choose from a variety of Prezi Video templates or simply import your already-existing Prezi template into Prezi Video for remote meetings. This professional-looking Prezi Video template helps you set the tone for your meeting, making your designs stand out. 

Employee perks and benefits video template

You can use the employee benefits video template to pitch potential job candidates the perks of working in your company. The Prezi Video template allows you to keep a face-to-face connection with potential job candidates while interviewing them remotely.

Sales plan presentation template

Using a clear metaphor that everyone can relate to, this football-inspired sales plan presentation template communicates a sense of team unity and strategy. You can customize this Prezi business presentation template with your brand colors and content.

Flashcard template

How can you engage students in an online classroom? This and many other Prezi Video templates will help you create interactive and highly engaging lessons. Using the flashcard template, you can quiz your students, review vocabulary, and gamify learning.

Great presentation design examples

If you’re still looking for presentation design ideas, check out the following Prezi presentations made by our creative users.

Social media presentation

This presentation is a great example of visual storytelling. The use of visual hierarchy and spatial relationships creates a unique viewing experience and makes it easier to understand how one topic or point is related to another. Also, images provide an engaging and visually appealing experience.

Leadership books presentation

Do you want to share your learnings? This interactive presentation offers great insights in an entertaining and visually compelling way. Instead of compiling leadership books in a slide-based presentation, the creator has illustrated each book and added a zooming feature that allows you to peek inside of each book’s content.

Remote workforce presentation

This is a visually rich and engaging presentation example that offers an interactive experience for the viewer. A noteworthy aspect of this presentation design is its color consistency and matching visual elements.

A presentation about the teenage brain 

Another great presentation design example that stands out is an engaging viewing experience. The zooming feature allows the user to dive into each topic and choose what subject to view first. It’s a great example of an educational presentation that holds the students’ attention with impactful visuals and compelling transitions.

Remote work policy presentation

This presentation design stands out with its visually rich content. It depicts exactly what the presentation is about and uses the illustrated window frames in the background image as topic placements. This type of presentation design simplifies complex concepts and makes it easier for the viewer to understand and digest the information.

Everyone can create visually appealing presentations with the right tools and knowledge. With the presentation design tips, templates, and examples, you’re equipped to make your next presentation a success. If you’re new to Prezi, we encourage you to discover everything it has to offer. With this presentation design guide and Prezi, we hope you’ll get inspired to create meaningful, engaging, and memorable content for your audience!

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Blog Beginner Guides 8 Types of Presentations You Should Know [+Examples & Tips]

8 Types of Presentations You Should Know [+Examples & Tips]

Written by: Krystle Wong Aug 11, 2023

From persuasive pitches that influence opinions to instructional demonstrations that teach skills, the different types of presentations serve a unique purpose, tailored to specific objectives and audiences.

Presentations that are tailored to its objectives and audiences are more engaging and memorable. They capture attention, maintain interest and leave a lasting impression. 

Don’t worry if you’re no designer —  Whether you need data-driven visuals, persuasive graphics or engaging design elements, Venngage can empower you to craft presentations that stand out and effectively convey your message.

Venngage’s intuitive drag-and-drop interface, extensive presentation template library and customizable design options make it a valuable tool for creating slides that align with your specific goals and target audience. 

Click to jump ahead:

8 Different types of presentations every presenter must know

How do i choose the right type of presentation for my topic or audience, types of presentation faq, 5 steps to create a presentation with venngage .

When it comes to presentations, versatility is the name of the game. Having a variety of presentation styles up your sleeve can make a world of difference in keeping your audience engaged. Here are 8 essential presentation types that every presenter should be well-acquainted with:

1. Informative presentation

Ever sat through a presentation that left you feeling enlightened? That’s the power of an informative presentation. 

This presentation style is all about sharing knowledge and shedding light on a particular topic. Whether you’re diving into the depths of quantum physics or explaining the intricacies of the latest social media trends, informative presentations aim to increase the audience’s understanding.

When delivering an informative presentation, simplify complex topics with clear visuals and relatable examples. Organize your content logically, starting with the basics and gradually delving deeper and always remember to keep jargon to a minimum and encourage questions for clarity.

Academic presentations and research presentations are great examples of informative presentations. An effective academic presentation involves having clear structure, credible evidence, engaging delivery and supporting visuals. Provide context to emphasize the topic’s significance, practice to perfect timing, and be ready to address anticipated questions. 

2. Persuasive presentation

If you’ve ever been swayed by a passionate speaker armed with compelling arguments, you’ve experienced a persuasive presentation . 

This type of presentation is like a verbal tug-of-war, aiming to convince the audience to see things from a specific perspective. Expect to encounter solid evidence, logical reasoning and a dash of emotional appeal.

With persuasive presentations, it’s important to know your audience inside out and tailor your message to their interests and concerns. Craft a compelling narrative with a strong opening, a solid argument and a memorable closing. Additionally, use visuals strategically to enhance your points.

Examples of persuasive presentations include presentations for environmental conservations, policy change, social issues and more. Here are some engaging presentation templates you can use to get started with: 

3. Demonstration or how-to presentation

A Demonstration or How-To Presentation is a type of presentation where the speaker showcases a process, technique, or procedure step by step, providing the audience with clear instructions on how to replicate the demonstrated action. 

A demonstrative presentation is particularly useful when teaching practical skills or showing how something is done in a hands-on manner.

These presentations are commonly used in various settings, including educational workshops, training sessions, cooking classes, DIY tutorials, technology demonstrations and more. Designing creative slides for your how-to presentations can heighten engagement and foster better information retention. 

Speakers can also consider breaking down the process into manageable steps, using visual aids, props and sometimes even live demonstrations to illustrate each step. The key is to provide clear and concise instructions, engage the audience with interactive elements and address any questions that may arise during the presentation.

4. Training or instructional presentation

Training presentations are geared towards imparting practical skills, procedures or concepts — think of this as the more focused cousin of the demonstration presentation. 

Whether you’re teaching a group of new employees the ins and outs of a software or enlightening budding chefs on the art of soufflé-making, training presentations are all about turning novices into experts.

To maximize the impact of your training or instructional presentation, break down complex concepts into digestible segments. Consider using real-life examples to illustrate each point and create a connection. 

You can also create an interactive presentation by incorporating elements like quizzes or group activities to reinforce understanding.

5. Sales presentation

Sales presentations are one of the many types of business presentations and the bread and butter of businesses looking to woo potential clients or customers. With a sprinkle of charm and a dash of persuasion, these presentations showcase products, services or ideas with one end goal in mind: sealing the deal.

A successful sales presentation often has key characteristics such as a clear value proposition, strong storytelling, confidence and a compelling call to action. Hence, when presenting to your clients or stakeholders, focus on benefits rather than just features. 

Anticipate and address potential objections before they arise and use storytelling to showcase how your offering solves a specific problem for your audience. Utilizing visual aids is also a great way to make your points stand out and stay memorable.

A sales presentation can be used to promote service offerings, product launches or even consultancy proposals that outline the expertise and industry experience of a business. Here are some template examples you can use for your next sales presentation:

6. Pitch presentation

Pitch presentations are your ticket to garnering the interest and support of potential investors, partners or stakeholders. Think of your pitch deck as your chance to paint a vivid picture of your business idea or proposal and secure the resources you need to bring it to life. 

Business presentations aside, individuals can also create a portfolio presentation to showcase their skills, experience and achievements to potential clients, employers or investors. 

Craft a concise and compelling narrative. Clearly define the problem your idea solves and how it stands out in the market. Anticipate questions and practice your answers. Project confidence and passion for your idea.

7. Motivational or inspirational presentation

Feeling the need for a morale boost? That’s where motivational presentations step in. These talks are designed to uplift and inspire, often featuring personal anecdotes, heartwarming stories and a generous serving of encouragement.

Form a connection with your audience by sharing personal stories that resonate with your message. Use a storytelling style with relatable anecdotes and powerful metaphors to create an emotional connection. Keep the energy high and wrap up your inspirational presentations with a clear call to action.

Inspirational talks and leadership presentations aside, a motivational or inspirational presentation can also be a simple presentation aimed at boosting confidence, a motivational speech focused on embracing change and more.

8. Status or progress report presentation

Projects and businesses are like living organisms, constantly evolving and changing. Status or progress report presentations keep everyone in the loop by providing updates on achievements, challenges and future plans. It’s like a GPS for your team, ensuring everyone stays on track.

Be transparent about achievements, challenges and future plans. Utilize infographics, charts and diagrams to present your data visually and simplify information. By visually representing data, it becomes easier to identify trends, make predictions and strategize based on evidence.

Now that you’ve learned about the different types of presentation methods and how to use them, you’re on the right track to creating a good presentation that can boost your confidence and enhance your presentation skills . 

Selecting the most suitable presentation style is akin to choosing the right outfit for an occasion – it greatly influences how your message is perceived. Here’s a more detailed guide to help you make that crucial decision:

1. Define your objectives

Begin by clarifying your presentation’s goals. Are you aiming to educate, persuade, motivate, train or perhaps sell a concept? Your objectives will guide you to the most suitable presentation type. 

For instance, if you’re aiming to inform, an informative presentation would be a natural fit. On the other hand, a persuasive presentation suits the goal of swaying opinions.

2. Know your audience

Regardless if you’re giving an in-person or a virtual presentation — delve into the characteristics of your audience. Consider factors like their expertise level, familiarity with the topic, interests and expectations. 

If your audience consists of professionals in your field, a more technical presentation might be suitable. However, if your audience is diverse and includes newcomers, an approachable and engaging style might work better.

3. Analyze your content

Reflect on the content you intend to present. Is it data-heavy, rich in personal stories or focused on practical skills? Different presentation styles serve different content types. 

For data-driven content, an informative or instructional presentation might work best. For emotional stories, a motivational presentation could be a compelling choice.

4. Consider time constraints

Evaluate the time you have at your disposal. If your presentation needs to be concise due to time limitations, opt for a presentation style that allows you to convey your key points effectively within the available timeframe. A pitch presentation, for example, often requires delivering impactful information within a short span.

5. Leverage visuals

Visual aids are powerful tools in presentations. Consider whether your content would benefit from visual representation. If your PowerPoint presentations involve step-by-step instructions or demonstrations, a how-to presentation with clear visuals would be advantageous. Conversely, if your content is more conceptual, a motivational presentation could rely more on spoken words.

6. Align with the setting

Take the presentation environment into account. Are you presenting in a formal business setting, a casual workshop or a conference? Your setting can influence the level of formality and interactivity in your presentation. For instance, a demonstration presentation might be ideal for a hands-on workshop, while a persuasive presentation is great for conferences.

7. Gauge audience interaction

Determine the level of audience engagement you want. Interactive presentations work well for training sessions, workshops and small group settings, while informative or persuasive presentations might be more one-sided.

8. Flexibility

Stay open to adjusting your presentation style on the fly. Sometimes, unexpected factors might require a change of presentation style. Be prepared to adjust on the spot if audience engagement or reactions indicate that a different approach would be more effective.

Remember that there is no one-size-fits-all approach, and the best type of presentation may vary depending on the specific situation and your unique communication goals. By carefully considering these factors, you can choose the most effective presentation type to successfully engage and communicate with your audience.

To save time, use a presentation software or check out these presentation design and presentation background guides to create a presentation that stands out.    

What are some effective ways to begin and end a presentation?

Capture your audience’s attention from the start of your presentation by using a surprising statistic, a compelling story or a thought-provoking question related to your topic. 

To conclude your presentation , summarize your main points, reinforce your key message and leave a lasting impression with a powerful call to action or a memorable quote that resonates with your presentation’s theme.

How can I make my presentation more engaging and interactive?

To create an engaging and interactive presentation for your audience, incorporate visual elements such as images, graphs and videos to illustrate your points visually. Share relatable anecdotes or real-life examples to create a connection with your audience. 

You can also integrate interactive elements like live polls, open-ended questions or small group discussions to encourage participation and keep your audience actively engaged throughout your presentation.

Which types of presentations require special markings

Some presentation types require special markings such as how sales presentations require persuasive techniques like emphasizing benefits, addressing objections and using compelling visuals to showcase products or services. 

Demonstrations and how-to presentations on the other hand require clear markings for each step, ensuring the audience can follow along seamlessly. 

That aside, pitch presentations require highlighting unique selling points, market potential and the competitive edge of your idea, making it stand out to potential investors or partners.

Need some inspiration on how to make a presentation that will captivate an audience? Here are 120+ presentation ideas to help you get started. 

Creating a stunning and impactful presentation with Venngage is a breeze. Whether you’re crafting a business pitch, a training presentation or any other type of presentation, follow these five steps to create a professional presentation that stands out:

• Sign up and log in to Venngage to access the editor.
• Choose a presentation template that matches your topic or style.
• Customize content, colors, fonts, and background to personalize your presentation.
• Add images, icons, and charts to enhancevisual style and clarity.
• Save, export, and share your presentation as PDF or PNG files, or use Venngage’s Presentation Mode for online showcasing.

In the realm of presentations, understanding the different types of presentation formats is like having a versatile set of tools that empower you to craft compelling narratives for every occasion.

Remember, the key to a successful presentation lies not only in the content you deliver but also in the way you connect with your audience. Whether you’re informing, persuading or entertaining, tailoring your approach to the specific type of presentation you’re delivering can make all the difference.

Presentations are a powerful tool, and with practice and dedication (and a little help from Venngage), you’ll find yourself becoming a presentation pro in no time. Now, let’s get started and customize your next presentation!

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Home Blog Presentation Ideas 10+ Outstanding PowerPoint Presentation Examples and Templates

10+ Outstanding PowerPoint Presentation Examples and Templates

Nobody said it’s easy to make a PowerPoint presentation . There are multiple design decisions to consider, like which layout is appropriate for the content you have to present, font pairing, color schemes, and whether to use animated elements or not. 

Making these choices when working under the clock is overwhelming for most people, especially if you only intend to make a report more visually appealing. For this very reason, we curated a selection of 11 good PowerPoint presentation examples categories in different niches to give you insights into what’s valued and how to take your presentations to a professional quality. All the templates used on each case will be linked for easy access.

Table of Contents

General Guidelines for Professional-Quality PowerPoint Presentations

Business pitch powerpoint presentation examples, marketing plan powerpoint presentation examples, company profile powerpoint presentation examples, quarterly/annual results presentation examples, project proposal presentation examples, training presentation examples, change management presentation examples, industry analysis presentation examples, financial planning examples, inspirational presentation examples, academic presentation examples, final words.

Before introducing our presentation slide examples, we need to discuss a list of factors that transform an average slide into a professional-quality one. 

Design Principles

For any professional-level slide deck, a consistent layout, color scheme, and font pairing are required throughout the presentation. The slides should remain uncluttered, with proper care of white balance across their composition, and stick to the 10-20-30 rule of presentations ’s concept of one concept per slide. 

Contrast between text and background color must comply with web design accessibility standards , meaning to work with a 4.5:1 contrast ratio for normal text, with exceptions for larger text. You can find more information in our article on accessibility for presentations .

A general rule in any graphic design project is to stick with fonts with ample legibility, like Arial, Helvetica, or Calibri. These are known as sans-serif fonts, and they work better than serif ones (i.e., Times New Roman) for larger text blocks.

Avoid using more than two different font families in your presentation; otherwise, the overall design will lose cohesion. Since you ought to ensure readability, the minimum size for body text should be 18pt, opting for larger variations and/or bold text for titles.

Using a combination of font pairing and font sizing helps create a hierarchy in your slides’ written content. For more insights on this topic, browse our article on fonts for presentations .

Color Scheme

Sticking to a color palette selection is one of the first design decisions to make when creating a custom slide deck . Colors have their own psychological impact on presentations, as explained in our article on color theory , so presenters must stick to 3-4 colors to avoid mixing up content in the slides. That being said, the colors have to be carefully selected according to the typical color scheme configurations, and using contrast to highlight key points on presentation slides.

Slide Layout

We can apply multiple graphic design guidelines to create professional-quality presentation slides, but in order to simplify the process, here are the key points to take into account:

• Grids and Guides: Divide your slide into sections using guides in PowerPoint or Google Slides. Then, you can build a grid that helps place elements and catch the viewer’s interest as they follow a logical flow while looking at the slide.
• Whitespace : Empty space is not your enemy. Slides shouldn’t be dense or feel hard on the eyes to read; therefore, work with a minimum of 30% whitespace.

Multimedia Elements

According to our expertise, video presentations and animation effects certainly increase the retention rate of the content you present. This is because they reduce the tiresome 2D presentation layout and add dynamism to the slides. Testing their functionality across different devices is a must to incorporate these elements into your presentation, especially if we consider that not all PowerPoint animation effects are compatible with Google Slides animations . 

Sound can be distracting in many scenarios unless you opt for an interactive presentation and require an audio track for an exercise. Action buttons in the form of quizzes or multiple-choice questions are fine examples of how we can integrate hyperlinks in interactive presentations.

The first professional PowerPoint example we will cover is when creating a problem slide business pitch. This selected business pitch PPT template has a 50/50 image-to-content balance that allows us to add images from our organization (or stick to the corporate placeholder image design) and quickly summarize the issue or need that our business aims to solve.

Remember that the selected colors for the text background area and text color are not 100% pure values—they are slight variations to reduce eye strain, making this slide a perfect choice for any kind of meeting room. Ideally, you can present up to three different problems to solve; otherwise, the text will look too small.

Another fine example of a PowerPoint presentation comes at the time of delivering an elevator pitch . As we all know, this concise presentation format requires a considerable amount of presentation aids to briefly expose each point in the speech under the allotted time frame. In this Revenue Model slide, we can find the answers to typical questions that help us shape the speech, all of them with icons and cues to remember from which areas the information comes.

If we aim to create a sponsorship pitch deck , it is important to bring proof of past sponsorship experiences to build our credibility in front of prospective sponsors. With this best PPT template tailored for sponsorship pitch presentations, we can display such data in an attractive visual format. The neat layout balances whitespace with content, with three distinctive KPI areas to talk about your history in sponsorship experiences. 

Talk about the market segmentation strategies of your marketing plan with this creative infographic template. This slide clearly illustrates that not all examples of PowerPoint presentations follow the same structure in terms of graphics-to-text balance. You can introduce data on how purchasing habits, user status, and brand loyalty influence buying decisions. Present key information about demographic & geographic segmentation and how psychographic information can provide deeper insights into consumer motivations to purchase.

Another PowerPoint example comes in the format of presenting market opportunities in marketing plans . You can list up to four points, which can be extracted from the outcomes of a SWOT analysis or from retrieved data from polls or stakeholders’ insights. The icons are entirely editable, and the crisp layout makes readability much easier.

Marketing agencies can benefit from this presentation PowerPoint example, which illustrates how easy it is to customize the content and repurpose slides for different client meetings. This and the other slides of this marketing plan slide deck allow professionals to discuss their expertise, past projects, and proposals for their target clients. In this case, the agency in question is offering insights on their work ethics through a clean slide layout with icons to flag key areas.

Our next PPT presentation example is suited for a Company Profile presentation in which we have to disclose key financial data. Thanks to the pie chart, presenters can segment revenue streams or do a balance between investments and profit. Additionally, the box placeholders allow us to deepen our knowledge of precise areas of interest.

Organizations who are looking to create a company profile can opt for a one-page arrangement to introduce the team members in charge, the overall services or products, the business model, the market, competitors, and relevant strategy information. The text boxes placed in the right area are a perfect opportunity to highlight KPIs.

In any company profile presentation, we have to introduce the organization’s Mission and Vision Statements. This presentation sample slide allows us to creatively discuss those topics. Including icons, users can summarize the primary aspects of their mission statement in one single, professionally styled slide.

Quarterly reports don’t need to be depicted as boring PDF files. We can work with clean layouts that provide information in an easy-to-follow format that focuses on the core elements of the report. This quarterly report presentation example is perfect for detailed reports as we cover all essentials in a one-page format for an employee’s performance review.

If, instead, you opt for a department-by-department approach, this slide presentation example illustrates two out of four quarters in the annual report. You can compare the product’s performance by production, allowing room to perform further optimizations based on sales behavior.

The construction industry requires a detailed presentation that covers all planned and contingency strategies for a project. Such an approach builds trust in the client, and that’s why we believe this PPT template for contractors is an essential tool for securing business deals. This presentation example template shows how to deliver a project proposal in style with accurate cost estimates.

A generic PPT project proposal template allows us to repurpose the slide for many projects—ideal for agencies, consultants, and academics. With this visual project proposal timeline, you can discuss the different stages of a project, plan for resources (both material and workforce), seek funding, or prepare for contingencies.

Once the project proposal’s core aspects are approved, teams must align efforts for project deliverables, acceptance criteria, and delivery format. This PPT presentation example illustrates a slide in a multi-team meeting to fine-tune aspects of the project deliverables, with an accurate representation of the due date and expected products.

Team training requires a framework in which the objectives of the workshop, coaching, or mentoring programs are laid out for management. HR teams can benefit from this presentation example by summarizing the objectives about missed business opportunities or expansion plans for the organization.

Before even delivering a training program, HR teams discuss the content to cover with the head of each department, mainly to spot any missing area of knowledge required for optimal operations. Presenters can repurpose this slide for that kind of training proposal presentation or the training presentation itself.

Intended for the early planning stages of a training program, this diagram is a well-rounded presentation example of how to discuss all points in one single slide, from the training budget to how to process employee feedback. We can expand each of these six topics in companionship slides.

Companies undergoing change management processes can opt to apply the DMAIC or the ADKAR frameworks to orient the workforce. This presentation slide allows management to compare both methodologies and pick the one best suited for their organization.

Since data sharing is delicate in charge management situations, implementing an information flow diagram is a good practice to orient your team, get the new owners or management the required information, and exchange information between departments.

For change management directed at process optimization, this example slide allows management to stress the importance between the current situation and the expected improved state. This PPT template can also introduce the different milestones per stage and involve the management parties per area.

Startups often present their industry analysis to procure investment from venture capitalists. This industry analysis presentation example showcases a typical FinTech segmentation. Presenters can describe the different types of crowdfunding, credit, and factoring services and provide examples of companies or platforms in each subcategory. They can discuss areas like asset management, payments, and other relevant aspects in detail, with successful stories from referents that helped shape their business model.

STEEPLE stands for Social, Technological, Economic, Ethical, Political, Legal, and Environmental factors. This framework allows us to perform a multidimensional industry analysis in which stakeholders can evaluate the appropriate approaches for venturing into a new business niche, renewing their overall strategy, or pursuing new goals based on recent industry changes, even those we don’t initially acknowledge.

The Gap Analysis concept compares a company’s current status to a desired future state. By doing so, organizations can identify deficits or areas that require improvement in alignment with the future state. Presenters can work with this metaphorical gap analysis template and express the need for a plan that bridges such a gap.

The next example of a PowerPoint presentation is oriented to the financial area, in which a consultant can refer to an organization’s asset management. By Scope, we imply the extent and boundaries of the asset management activities within an organization. It outlines what will be included in the asset management plan and what will not. On the other hand, Inventory points to a comprehensive and detailed list of all the assets owned by an organization. It includes essential information about each asset to facilitate effective management.

In financial presentations, the information must be clearly arranged so decisions can be made easily. In this case, we observe how a financial dashboard template can represent an organization’s relevant KPIs.

Think about TEDx presentations or Pecha-Kucha . They all have one factor in common: quality graphics to talk about inspirational stories. Graphics can feel overwhelming for some presenters, which ends in picking low-quality pictures or stock images unsuitable for the context of your slide deck. For this reason, we highly recommend you implement vector illustrations into your motivational presentation slides. Easy to customize, they are a valuable asset to mix & match PPT templates and create your custom deck.

Aligning efforts toward a common goal requires a powerful visual communication language. Images are easier to retain than words, so imagine adding a storytelling factor and turning a goal into a mountain to conquer. Presenters can work with this mountain PPT template and signal the different milestones to reach prior to fulfilling a significant goal for the company/organization.

Another take in inspirational presentations is when we need to share our success stories with investors or in networking environments to inspire others. With this roadmap PPT template, presenters can go stage by stage and present the key stages that made them reach their success, or even project for expected goals to achieve.

Academic presentations don’t have to look dull or excessively formal. We can incorporate a sleek layout into our slides and use icons to highlight key points. In this case, we observe a project overview for a research project, and the icons represent the main aspects to cover in this research.

A thesis presentation requires properly introducing the methodology to demonstrate the hypothesis. Rather than adding complex figures, we can work with a minimalistic slide design and briefly describe the research methods. This slide deck is suitable for thesis presentations as well as academic projects, research papers , and more.

As we can see, counting with a professionally designed slide deck makes a difference in how your presentation is perceived by the audience. By working with SlideModel PowerPoint templates, we can reuse and repurpose our slide templates as often as required or mix elements from different slides seen in these PowerPoint presentation examples to create uniquely styled slide decks.

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How to Create the Best PowerPoint Presentations [Examples & Templates]

Discover what makes the best PowerPoint presentations with these examples to inspire you.

10 FREE POWERPOINT TEMPLATES

Download ten free PowerPoint templates for a better presentation.

Published: 05/15/24

Creating the best PowerPoint presentation isn’t just about slapping facts and figures together or dazzling with snazzy graphics — it’s an art form.

During my time at HubSpot, I created a lot of presentations. Since then, I’ve seen the good, the bad, and the PowerPoints desperately crying for a makeover. I’ve learned that the secret isn’t just in the text or visuals but in how you serve it up.

In this guide, I’ll share some pro tips on how to make the best PowerPoint presentation. You’ll learn how to hold your audience’s attention and drive your message home with clarity. Plus, I’ll share real-life examples to inspire you.

What Good Presents Have in Common

Best PowerPoint Presentations

What do good presentations have in common.

I’ve discovered that five elements are a must-have when creating a great presentation . Let’s look at each one.

1. The presentation is highly relevant to the audience.

A lot goes into creating presentations that hit the mark. First, I clearly define my audience. Then, I choose topics that genuinely interest them, offer actionable advice, answer their questions, or address their pain points.

But this isn’t just my strategy. Mike O’Neill , founder and CEO of Backspace Travel , a modern travel agency, also talks about things that matter to his audience. He says, “We conduct dry runs with a smaller group to gather feedback and refine the presentation. Testing the presentation with colleagues allows us to identify areas that resonate [with our audience] or need improvement before the final delivery.”

I’ve found that crafting a captivating title influences how receptive my audience will be. For example, instead of a bland title like “New Product Features,” I’d go with something more intriguing like “Discover the Hidden Gems of Our Latest Product Features.”

It makes my audience wonder what those hidden gems are and still lets them know it’s about new product features.

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2. The presentation has a clear objective.

As a former content manager and strategist at HubSpot, I learned the importance of setting audience expectations. Whether it’s a new project, a marketing strategy , or even a sales pitch, I made sure my slides and commentary tied back to the key takeaways I wanted my audience to remember.

Alexandria Agresta , a corporate trainer and leadership development expert, uses what she calls the three Ps of a presentation:

• Purpose. What’s the purpose of the presentation?
• Challenge. What’s the challenge your audience is facing?
• Possible. What outcome do they desire?

She says this process empowers her to convey her message in a way that resonates with her audience. Once she establishes the three Ps, she creates a clear, concise outline that includes key points and topics she hopes to cover.

“I then create a dedicated slide at the beginning of the presentation that succinctly outlines what will be covered during the presentation. This sets expectations for the audience and gives them a roadmap of what to expect,” Agresta says.

Whatever the topic, highlight your key takeaways on a specific slide (ideally the cover slide), so your audience clearly understands what your presentation is about from the get-go.

3. The presentation follows an organized storyline.

One thing I’ve learned about presentations is that it isn’t just about conveying information; it’s about telling a story that guides your audience from start to finish. Each slide is a chapter that leads to a satisfying conclusion.

There are many ways to infuse storytelling into your presentations. You can get as creative as you want, like Aaron Wertheimer , a full-time SEO marketing copywriter for Marketing Reel , does.

He says, “I infuse storytelling into my PowerPoint presentations by including a Bitmoji sticker of myself as it relates to each slide, and I demarcate each slide with verbiage to indicate which part of the sequence we are currently at in the presentation.”

Just make sure to have a beginning, a middle, and an end so you can clearly demonstrate the point you’re leading towards.

4. The audience understands the next steps.

When creating my presentations, I always specify the action I want my audience to take by the time we conclude. Do I want them to sign up for a service? Consider a new perspective? Remember key points?

Chirag Nijjer , a customer success lead at Google, usually wraps up his presentations with two CTAs: one that’s beneficial to him and one that benefits his audience. His presentations are more impactful when he combines both CTAs.

He explains with an example: “If I’m presenting to a group of professors who intend to use the info to teach their students, I’d write, ‘Would you like access to the summary slides and a list of project ideas for your students to learn this topic? Fill out the feedback form and give me your email address.’”

I can see why this method works. The email address allows him to contact his audience, and he also benefits them by teaching them how to turn his presentations into valuable action. It’s like killing two birds with one stone!

Remember, though, if you want your audience to perform an action after your presentation, be clear about what you want them to do next.

5. The audience leaves with contact information and/or resources.

I’ve observed that at the end of my presentations, most attendees want more information or a chance to discuss the topic further.

That’s why I always provide my contact details or additional resources. So, if anyone wants to reach out for a one-on-one chat or read further, they’ll have what they need to delve deeper into the material.

For example, after a presentation on digital marketing strategies , I might provide my email address and invite attendees to reach out if they have any questions. I could also share a list of recommended books, articles, or even YouTube videos for those who want to take their digital marketing journey to the next level.

How to Do the Best Powerpoint Presentation

Now that I’ve covered what to look for in a killer slide deck, let’s jump right in and talk about how you can make your next presentation unforgettable.

1. Less is more.

I’ve used PowerPoint a lot, and it’s tempting to pack slides with flashy graphics and tons of text. However, I learned the hard way that less is often more.

Once, I was tasked with presenting a new content strategy to the marketing team. Eager to impress, I packed my slides with stunning visuals, intricate graphs, and loads of text explaining every detail of the strategy.

I thought the more information there was, the better. But as I started presenting, I quickly realized my mistake.

The team seemed overwhelmed by the sheer amount of information on the slides. They were so busy trying to decipher the infographics and read the tiny texts that they missed out on the main points I was trying to convey.

In the end, I could sense that I hadn’t made the impact I had hoped for. It was a humbling experience, but it taught me a valuable lesson: simplicity is key.

Since then, I’ve made a conscious effort to streamline my presentations with a clear message and avoid complex details that could distract my audience.

Here are some key points to always remember:

• Let the focus be on your message instead of the slides themselves.
• Keep the slides relevant and simple enough so people can pay attention to what you’re saying.
• Your visuals and fonts should support your message, not steal the spotlight.

2. Keep text to a minimum.

From my experience, you can tell that adding too much text overwhelms people, and instead of listening to you, they focus on trying to read the slides. And that’s not what you want. You want your audience to be engaged, hanging onto your every word, not trying to decipher paragraphs of text.

So, use fewer words in large fonts. That way, you’ll make sure everyone, from the front row to the back, sees what’s on the screen without squinting.

3. Rethink visuals.

People are 30 times more likely to read infographics than written articles. This stat just puts a stamp on what I’ve said about reducing the amount of text in your presentations. It’s like a neon sign screaming: “Less text, more visuals!”

However, that doesn’t mean you can just throw some nice-looking photos onto your pitch deck and move on. Like any other content strategy, your visual game must be on point and relevant.

Let me share the different types of visuals I’ve come across in my years of doing presentations to help you figure out what works best.

PowerPoint templates have come a long way since Microsoft first unveiled the program to the world, and I occasionally use them in my presentations.

However, to make my PowerPoint slides stand out, I always opt for a theme that my audience hasn’t seen dozens of times before — one that vibes with my brand and fits the topic I’m talking about.

Sometimes, I explore presentation platforms other than PowerPoint (like Prezi) to discover fresh templates. There are also tons of visual content design sites that offer customizable templates I can tweak to match my brand and topic perfectly.

Canva is one of my favorites. It offers a plethora of templates and allows me to create presentations from scratch.

I’ve also tested out Venngage’s free presentation maker and found it super handy for getting eye-catching slide templates, icons, and high-quality stock photos for my PowerPoint tutorials.

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Pro tip: Download our 10 PowerPoint presentation templates for free to simplify your design process. Each template is made to add that extra flair to your presentation so that your slideshows not only look great but also resonate deeply with your audience.

Charts and Graphs

One of my favorite ways to back up what I’m saying in my presentation is to toss in some stats and data visualization. Charts and graphs jazz things up and make the numbers way more interesting.

However, I don’t just share the facts; I let my audience know the story behind those numbers. For example, instead of just presenting quarterly sales figures to my team, I would highlight the challenges we faced, the strategies we implemented, and the victories we celebrated to arrive at those digits.

One thing you always need to do, though, is to make sure your charts and graphs blend in seamlessly with the rest of your presentation’s visual theme. Otherwise, these graphics are more likely to steal the show than help you get your point across.

Color Scheme

I understand that colors can really play with my audience’s emotions. So, even if I’m not trying to close a deal with my presentation, I might want to stir up specific feelings or impressions, and the color palette I choose can help with that.

Max Shak , founder and CEO of nerDigital , even considers cultural differences and color associations to make sure his presentations hit the right notes with diverse audiences.

I’d recommend checking out Coschedule’s guide to color psychology in marketing . It’s a goldmine of how different tones, shades, and color combinations can sway buying decisions. You’ll definitely elevate your presentation game by following this guide.

When I add text to my slide decks, I want it to be simple enough for everyone to read. If it’s tiny or crammed, people end up squinting and missing out on what I’m saying.

That’s why I recommend using web-safe fonts like Sans-Serif or Arial. They’re easy on the eyes and can display correctly even if a user hasn’t installed them on their computer.

4. Incorporate multimedia.

I could talk about something all day long, but it won’t have the same impact as showing it to you.

That’s where multimedia comes in — it’s the secret sauce for keeping people engaged in your presentations.

When I do a simple Google search for “ music in presentations ,” it pulls up a bunch of results that talk about how to add music to my slide decks. From this, it’s clear that using music in my presentations is a unique way to engage my audience or at least set a welcoming tone before and after I speak.

But if you want people glued to your slideshows throughout your presentation, incorporate videos. I mean, a whopping 96% of individuals admit they tune into explainer videos to learn more about a product.

So why not give people what they want? Videos can bring theories to life in a way that words or photos alone just can’t match.

In my years of experience, I’ve come across many pitch decks, and the best ones always cut through the clutter. In this section, I’ll share 15 PowerPoint presentation examples that set the bar for what a professional presentation should look like.

1. The HubSpot Culture Code by HubSpot Co-founder Dharmesh Shah

Not to sing our own praises, but The HubSpot Culture Code has been one of our most successful presentations. The secret? Shah chooses a central theme — the acronym HEART (humble, empathetic, adaptable, remarkable, and transparent).

This acronym embodies our company’s values while providing a central message for the presentation. Plus, heart icons on the slides make the connection clear.

I like the style and message of this presentation. It sticks to our brand colors and fonts and makes everything super clear and easy on the eyes.

I especially enjoy the superhero theme on slide 26 — it’s a fun way to say that we’re all about empowering our customers to be their best. It elevates the idea of customer support from a duty to a mission, which I find very motivating.

2. 2022 Women in the Workplace Briefing by McKinsey & Company

This slide deck lays out key data from McKinsey’s 2022 research on women in the workplace. It uses a mix of graphs, images, and other visual representations to illustrate how the expectations women face at work have evolved over time.

I’m impressed by how they’ve maintained their brand colors throughout the presentation. I’m a big fan of consistency, and this slideshow nails it by sticking to its color scheme from start to finish. It creates a cohesive look and reinforces their brand identity , which makes the presentation look professional.

Another thing I like about it is that the titles immediately say what each slide is about. It helps you navigate the presentation effortlessly and keeps you focused on the main points.

3. SEO, PPC, and AI in 2023 and Beyond by Lily Ray

Lily Ray and Inna Zeyger from Amsive Digital took inspiration from the world of science fiction. It’s pretty cool how they playfully bring in imagery from movies like “Blade Runner“ and “Ghost in the Shell” when talking about AI and the future of marketing in their SlideShare presentation .

The whole futuristic vibe with vibrant colors grabs my attention right away. It’s a fresh break from the usual bland corporate stuff, and they do a fantastic job of making sure you enjoy their presentation while learning something new.

4. ChatGPT: What It Is and How Writers Can Use It by Adsy

We all get writer’s block sometimes. Trust me, I’ve been there, staring at a blinking cursor, feeling the frustration build up. But ChatGPT acts like a trusted sidekick, nudging me along and whispering, “Hey, how about this idea?”

This presentation breaks down what ChatGPT is, its limitations, and more importantly, what it can do. I find it pretty helpful, especially if you’re new to the AI chatbot.

One thing I like most about the SlideShare presentation is that it has a lot of use cases that can inspire you. For example, if it tells you ChatGPT can write a YouTube script, it shows you the prompt the creator used and the results they got.

I also love how it uses a combination of bold white text against a blue background or black and blue text on a white background to call out important headings. And those key definitions are right there in the center, surrounded by all that whitespace , practically begging you to take a closer look.

5. Insights from the 2022 Legal Trends Report by Clio

I’m a big advocate of adding visuals to your business presentations. But it doesn’t have to be the same old boring office stock photos. Take a cue from Clio’s presentation.

Clio has incorporated abstract elements to keep things fresh — simple shapes like triangles, rectangles, and circles. These shapes blend seamlessly with different charts and graphs, adding an artistic touch to the slide decks.

6. Email Marketing Trends by Gabriel Blanchet

Gabriel Blanchet creates a short presentation to explain some key elements of email marketing and its trends to show us why it’s still a valuable tool despite the rise of social media.

What do I love about these slides? They’re awesome. Bright colors, clean visuals — they’ve got it all. What seals the deal for me is how Gabriel breaks down each point and explains why it matters.

7. 2022 GWI’s Social Report by GWI

I’m really impressed by how Leticia Xavier uses different shades of pink and purple to add some contrast to the slides. Everything, from the graphs to the backgrounds and images, sticks to this same color palette.

If I’m ever worried about my visuals not contrasting enough, I’ll definitely draw inspiration from Leticia’s color palette. Pick one or two colors and play around with different shades and tones to tie the slides together and make them pop.

8. Digital 2023 Global Overview Report by DataReportal

I chose this slide deck from DataReportal because it reminds me that strong contrast between text and background is crucial. It’s what makes my slides easy to scan.

The presentation uses a dark background throughout. The graphs and icons pop in bright orange, red, blue, and green, while the text keeps it white.

That said, if you’re prepping for an in-person presentation, think about the room. If it’s dim with the lights off, a dark background like this is spot on. But if it’s all bright and sunny, stick to a light background with dark text.

9. ThinkNow Culture Report 2022 by ThinkNow

ThinkNow impresses me with how they’ve mixed magenta and yellow in the background of their PowerPoint design. Meanwhile, the graphs stick to classic black and white. It’s a smart move that creates sharp contrast and makes the visual elements easy to scan.

Plus, I appreciate how the headers are in a readable font, summarizing what each slide covers.

10. 2023 Metro CERT Annual Event by MNCERTs

I’m surprised by how simple this Metro CERT presentation is. It displays just a few words per slide, all in big, bold fonts. The contrast between the blue and yellow colors is striking and makes everything really pop.

And you know what’s even more creative? There are loads of images of people sprinkled throughout. It adds a nice personal touch that keeps things interesting.

11. Pecan Creek Winery 2023 in Pictures Presentations

As I was going through Pekan Creek Winery’s business presentation, I noticed how it sticks to a simple color palette of just white and black. It’s clean and sleek and lets the content shine without any distractions.

It’s also packed with loads of pictures that showcase events and the wine-making process. That’s exactly how you craft a presentation that gets people pumped up about your brand.

12. LLMs in Healthcare and Pharma. VTI day

This engaging presentation impresses me with its visuals. From charts to photos and even some fun animations, it’s got a little bit of everything to keep its audience hooked.

It keeps the fonts simple, which I appreciate. Plus, those bright background colors make the black and blue text stand out.

The presentation is also spiced up by the story of a dog named Sassy. It adds a personal touch. And who doesn’t like a good story? It’s a surefire way to keep attendees glued to your presentation.

13. Exploring Advanced API Security Techniques and Technologies by Sudhir Chepeni

The next time I do a data-heavy presentation, I’ll take some inspiration from Sudhir Chepeni’s slide designs. The dark background paired with bright text commands attention. And those simple, readable fonts make it easy to digest the information.

Plus, I admire how he sprinkled charts and data throughout. It keeps things interesting and breaks up the text nicely.

14. Competition in Energy Markets by Georg Zachmann

Simplifying technical information can be a tough nut to crack, especially when you have to explain it in a slide deck. But Georg Zachmann isn’t afraid of the challenge.

He uses graphs and charts to break down complex technical issues about the energy crisis into clear visual representations, which I really love.

I also noticed the big, bold headings that immediately tell you what each slide is about. You can skim the document quickly and hone in on the key points you need to know.

15. 10 Things That Helped Me Advance My Career by Thijs Feryn

This presentation impresses me right from the cover slide. The image of a man ascending the stairs captures a sense of effort and accomplishment, which is precisely what the presentation is all about.

The keynote speaker, Thijs Feryn, nails it with the storytelling aspect. Each slide feels like a new chapter unfolding and transitioning seamlessly into the next.

And the visuals? They’re top-notch — from captivating photos to lively animations and even a handy map. Plus, those bright colors and huge text fonts make sure every detail pops, even for the person chilling in the back row.

Create the Best PowerPoint Presentation Designs

As someone who’s created countless presentations, I’ve seen firsthand the transformation that happens when you put a little soul into those slide layouts — whether adding sleek visuals, cutting down on clutter, or weaving a story that carries your message.

Implement the tips I’ve discussed here so that each slide can act as a stepping stone that gently guides your audience to where you want them next. These little touches can turn a good slide deck into your best PowerPoint presentation yet.

Editor's note: This post was originally published in March 2023 and has been updated for comprehensiveness.

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How to Start a Presentation: 5 Templates and 90 Example Phrases

By Status.net Editorial Team on February 27, 2024 — 11 minutes to read

Starting a presentation effectively means capturing your audience’s attention from the very beginning. It’s important because it sets the tone for the entire presentation and establishes your credibility as a speaker.

Effective Openers: 5 Templates

Your presentation’s beginning sets the stage for everything that follows. So, it’s important to capture your audience’s attention right from the start. Here are some tried-and-true techniques to do just that.

1. Storytelling Approach

When you start with a story, you tap into the natural human love for narratives. It can be a personal experience, a historical event, or a fictional tale that ties back to your main point.

Example Introduction Template 1:

“Let me tell you a story about…”

Example : “Let me tell you a story about how a small idea in a garage blossomed into the global brand we know today.”

2. Quotation Strategy

Using a relevant quote can lend authority and thematic flavor to your presentation. Choose a quote that is provocative, enlightening, or humorous to resonate with your audience.

Example Introduction Template 2:

“As [Famous Person] once said…”

Example : “As Steve Jobs once said, ‘Innovation distinguishes between a leader and a follower.'”

3. Questioning Technique

Engage your audience directly by opening with a thoughtful question. This encourages them to think and become active participants.

Example Introduction Template 3:

“Have you ever wondered…”

Example : “Have you ever wondered what it would take to reduce your carbon footprint to zero?”

4. Statistical Hook

Kick off with a startling statistic that presents a fresh perspective or underscores the importance of your topic.

Example Introduction Template 4:

“Did you know that…”

Example : “Did you know that 90% of the world’s data was generated in the last two years alone?”

5. Anecdotal Method

Share a brief, relatable incident that highlights the human aspect of your topic. It paves the way for empathy and connection.

Example Introduction Template 5:

“I want to share a quick anecdote…”

Example : “I want to share a quick anecdote about a time I experienced the customer service that went above and beyond what anyone would expect.”

How to Start a Powerpoint Presentation: 45 Example Phrases

Starting a PowerPoint presentation effectively can captivate your audience and set the tone for your message. The opening phrases you choose are important in establishing rapport and commanding attention. Whether you’re presenting to colleagues, at a conference, or in an academic setting, these phrases will help you begin with confidence and poise:

• 1. “Good morning/afternoon/evening, everyone. Thank you for joining me today.”
• 2. “Welcome, and thank you for being here. Let’s dive into our topic.”
• 3. “I’m excited to have the opportunity to present to you all about…”
• 4. “Thank you all for coming. Today, we’re going to explore…”
• 5. “Let’s begin by looking at the most important question: Why are we here today?”
• 6. “I appreciate your time today, and I promise it will be well spent as we discuss…”
• 7. “Before we get started, I want to express my gratitude for your presence here today.”
• 8. “It’s a pleasure to see so many familiar faces as we gather to talk about…”
• 9. “I’m thrilled to kick off today’s presentation on a topic that I am passionate about—…”
• 10. “Welcome to our session. I’m confident you’ll find the next few minutes informative as we cover…”
• 11. “Let’s embark on a journey through our discussion on…”
• 12. “I’m delighted to have the chance to share my insights on…”
• 13. “Thank you for the opportunity to present to such an esteemed audience on…”
• 14. “Let’s set the stage for an engaging discussion about…”
• 15. “As we begin, I’d like you to consider this:…”
• 16. “Today marks an important discussion on a subject that affects us all:…”
• 17. “Good day, and welcome to what promises to be an enlightening presentation on…”
• 18. “Hello and welcome! We’re here to delve into something truly exciting today…”
• 19. “I’m honored to present to you this comprehensive look into…”
• 20. “Without further ado, let’s get started on a journey through…”
• 21. “Thank you for carving time out of your day to join me for this presentation on…”
• 22. “It’s wonderful to see such an engaged audience ready to tackle the topic of…”
• 23. “I invite you to join me as we unpack the complexities of…”
• 24. “Today’s presentation will take us through some groundbreaking ideas about…”
• 25. “Welcome aboard! Prepare to set sail into the vast sea of knowledge on…”
• 26. “I’d like to extend a warm welcome to everyone as we focus our attention on…”
• 27. “Let’s ignite our curiosity as we begin to explore…”
• 28. “Thank you for your interest and attention as we dive into the heart of…”
• 29. “As we look ahead to the next hour, we’ll uncover the secrets of…”
• 30. “I’m eager to share with you some fascinating insights on…”
• 31. “Welcome to what I believe will be a transformative discussion on…”
• 32. “This morning/afternoon, we’ll be venturing into the world of…”
• 33. “Thank you for joining me on this exploration of…”
• 34. “I’m delighted by the turnout today as we embark on this exploration of…”
• 35. “Together, let’s navigate the intricacies of…”
• 36. “I’m looking forward to engaging with you all on the subject of…”
• 37. “Let’s kick things off with a critical look at…”
• 38. “Thank you for your presence today as we shine a light on…”
• 39. “Welcome to a comprehensive overview of…”
• 40. “It’s a privilege to discuss with you the impact of…”
• 41. “I’m glad you could join us for what promises to be a thought-provoking presentation on…”
• 42. “Today, we’re going to break down the concept of…”
• 43. “As we get started, let’s consider the significance of our topic:…”
• 44. “I’m thrilled to lead you through today’s discussion, which centers around…”
• 45. “Let’s launch into our session with an eye-opening look at…”

Starting a Presentation: 45 Examples

Connecting with the audience.

When starting a presentation, making a genuine connection with your audience sets the stage for a successful exchange of ideas. Examples:

• “I promise, by the end of this presentation, you’ll be as enthusiastic about this as I am because…”
• “The moment I learned about this, I knew it would be a game-changer and I’m thrilled to present it to you…”
• “There’s something special about this topic that I find incredibly invigorating, and I hope you will too…”
• “I get a rush every time I work on this, and I hope to transmit that energy to you today…”
• “I’m thrilled to discuss this breakthrough that could revolutionize…”
• “This project has been a labor of love, and I’m eager to walk you through…”
• “When I first encountered this challenge, I was captivated by the possibilities it presented…”
• “I can’t wait to dive into the details of this innovative approach with you today…”
• “It’s genuinely exhilarating to be at the edge of what’s possible in…”
• “My fascination with [topic] drove me to explore it further, and I’m excited to share…”
• “Nothing excites me more than talking about the future of…”
• “Seeing your faces, I know we’re going to have a lively discussion about…”
• “The potential here is incredible, and I’m looking forward to discussing it with you…”
• “Let’s embark on this journey together and explore why this is such a pivotal moment for…”
• “Your engagement in this discussion is going to make this even more exciting because…”

Building Credibility

You present with credibility when you establish your expertise and experience on the subject matter. Here’s what you can say to accomplish that:

• “With a decade of experience in this field, I’ve come to understand the intricacies of…”
• “Having led multiple successful projects, I’m excited to share my insights on…”
• “Over the years, working closely with industry experts, I’ve gleaned…”
• “I hold a degree in [your field], which has equipped me with a foundation for…”
• “I’m a certified professional in [your certification], which means I bring a certain level of expertise…”
• “Having published research on this topic, my perspective is grounded in…”
• “I’ve been a keynote speaker at several conferences, discussing…”
• “Throughout my career, I’ve contributed to groundbreaking work in…”
• “My experience as a [your previous role] has given me a unique outlook on…”
• “Endorsed by [an authority in your field], I’m here to share what we’ve achieved…”
• “The program I developed was recognized by [award], highlighting its impact in…”
• “I’ve trained professionals nationwide on this subject and witnessed…”
• “Collaborating with renowned teams, we’ve tackled challenges like…”
• “I’ve been at the forefront of this industry, navigating through…”
• “As a panelist, I’ve debated this topic with some of the brightest minds in…”

Projecting Confidence

• “I stand before you today with a deep understanding of…”
• “You can rely on the information I’m about to share, backed by thorough research and analysis…”
• “Rest assured, the strategies we’ll discuss have been tested and proven effective in…”
• “I’m certain you’ll find the data I’ll present both compelling and relevant because…”
• “I’m fully confident in the recommendations I’m providing today due to…”
• “The results speak for themselves, and I’m here to outline them clearly for you…”
• “I invite you to consider the evidence I’ll present; it’s both robust and persuasive…”
• “You’re in good hands today; I’ve navigated these waters many times and have the insights to prove it…”
• “I assure you, the journey we’ll take during this presentation will be enlightening because…”
• “Your success is important to me, which is why I’ve prepared diligently for our time together…”
• “Let’s look at the facts; they’ll show you why this approach is solid and dependable…”
• “Today, I present to you a clear path forward, grounded in solid experience and knowledge…”
• “I’m confident that what we’ll uncover today will not only inform but also inspire you because…”
• “You’ll leave here equipped with practical, proven solutions that you can trust because…”
• “The solution I’m proposing has been embraced industry-wide, and for good reason…”

Organizational Preview

Starting your presentation with a clear organizational preview can effectively guide your audience through the content. This section helps you prepare to communicate the roadmap of your presentation.

Outlining the Main Points

You should begin by briefly listing the main points you’ll cover. This lets your audience know what to expect and helps them follow along. For example, if you’re presenting on healthy eating, you might say, “Today, I’ll cover the benefits of healthy eating, essential nutrients in your diet, and simple strategies for making healthier choices.”

Setting the Tone

Your introduction sets the tone for the entire presentation. A way to do this is through a relevant story or anecdote that engages the audience. Suppose you’re talking about innovation; you might start with, “When I was a child, I was fascinated by how simple Legos could build complex structures, which is much like the innovation process.”

Explaining the Structure

Explain the structure of your presentation so that your audience can anticipate how you’ll transition from one section to the next. For instance, if your presentation includes an interactive portion, you might say, “I’ll begin with a 15-minute overview, followed by a hands-on demonstration, and we’ll wrap up with a Q&A session, where you can ask any questions.”

Practice and Preparation

Before you step onto the stage, it’s important that your preparation includes not just content research, but also rigorous practice and strategy for dealing with nerves. This approach ensures you present with confidence and clarity.

Rehearsing the Opening

Practicing your introduction aloud gives you the opportunity to refine your opening remarks. You might start by greeting the audience and sharing an interesting quote or a surprising statistic related to your topic. For example, if your presentation is about the importance of renewable energy, you could begin with a recent statistic about the growth in solar energy adoption. Record yourself and listen to the playback, focusing on your tone, pace, and clarity.

Memorizing Key Points

While you don’t need to memorize your entire presentation word for word, you should know the key points by heart. This includes main arguments, data, and any conclusions you’ll be drawing. You can use techniques such as mnemonics or the method of loci, which means associating each key point with a specific location in your mind, to help remember these details. Having them at your fingertips will make you feel more prepared and confident.

Managing Presentation Jitters

Feeling nervous before a presentation is natural, but you can manage these jitters with a few techniques. Practice deep breathing exercises or mindful meditation to calm your mind before going on stage. You can also perform a mock presentation to a group of friends or colleagues to simulate the experience and receive feedback. This will not only help you get used to speaking in front of others but also in adjusting your material based on their reactions.

Engagement Strategies

Starting a presentation on the right foot often depends on how engaged your audience is. Using certain strategies, you can grab their attention early and maintain their interest throughout your talk:

1. Encouraging Audience Participation

Opening your presentation with a question to your audience is a great way to encourage participation. This invites them to think actively about the subject matter. For instance, you might ask, “By a show of hands, how many of you have experienced…?” Additionally, integrating interactive elements like quick polls or requesting volunteers for a demonstration can make the experience more dynamic and memorable.

Using direct questions throughout your presentation ensures the audience stays alert, as they might be called upon to share their views. For example, after covering a key point, you might engage your audience with, “Does anyone have an experience to share related to this?”

2. Utilizing Pacing and Pauses

Mastering the pace of your speech helps keep your presentation lively. Quickening the pace when discussing exciting developments or slowing down when explaining complex ideas can help maintain interest. For example, when introducing a new concept, slow your pace to allow the audience to absorb the information.

Pauses are equally powerful. A well-timed pause after a key point gives the audience a moment to ponder the significance of what you’ve just said. It might feel like this: “The results of this study were groundbreaking. (pause) They completely shifted our understanding of…”. Pauses also give you a moment to collect your thoughts, adding to your overall composure and control of the room.

How should one introduce their group during a presentation?

You might say something like, “Let me introduce my amazing team: Alex, our researcher, Jamie, our designer, and Sam, the developer. Together, we’ve spent the last few months creating something truly special for you.”

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How to Structure your Presentation, with Examples

August 3, 2018 - Dom Barnard

For many people the thought of delivering a presentation is a daunting task and brings about a  great deal of nerves . However, if you take some time to understand how effective presentations are structured and then apply this structure to your own presentation, you’ll appear much more confident and relaxed.

Here is our complete guide for structuring your presentation, with examples at the end of the article to demonstrate these points.

Why is structuring a presentation so important?

If you’ve ever sat through a great presentation, you’ll have left feeling either inspired or informed on a given topic. This isn’t because the speaker was the most knowledgeable or motivating person in the world. Instead, it’s because they know how to structure presentations – they have crafted their message in a logical and simple way that has allowed the audience can keep up with them and take away key messages.

Research has supported this, with studies showing that audiences retain structured information  40% more accurately  than unstructured information.

In fact, not only is structuring a presentation important for the benefit of the audience’s understanding, it’s also important for you as the speaker. A good structure helps you remain calm, stay on topic, and avoid any awkward silences.

What will affect your presentation structure?

Generally speaking, there is a natural flow that any decent presentation will follow which we will go into shortly. However, you should be aware that all presentation structures will be different in their own unique way and this will be due to a number of factors, including:

• Whether you need to deliver any demonstrations
• How  knowledgeable the audience  already is on the given subject
• How much interaction you want from the audience
• Any time constraints there are for your talk
• What setting you are in
• Your ability to use any kinds of visual assistance

Before choosing the presentation’s structure answer these questions first:

• What is your presentation’s aim?
• Who are the audience?
• What are the main points your audience should remember afterwards?

When reading the points below, think critically about what things may cause your presentation structure to be slightly different. You can add in certain elements and add more focus to certain moments if that works better for your speech.

What is the typical presentation structure?

This is the usual flow of a presentation, which covers all the vital sections and is a good starting point for yours. It allows your audience to easily follow along and sets out a solid structure you can add your content to.

1. Greet the audience and introduce yourself

Before you start delivering your talk, introduce yourself to the audience and clarify who you are and your relevant expertise. This does not need to be long or incredibly detailed, but will help build an immediate relationship between you and the audience. It gives you the chance to briefly clarify your expertise and why you are worth listening to. This will help establish your ethos so the audience will trust you more and think you’re credible.

Read our tips on  How to Start a Presentation Effectively

2. Introduction

In the introduction you need to explain the subject and purpose of your presentation whilst gaining the audience’s interest and confidence. It’s sometimes helpful to think of your introduction as funnel-shaped to help filter down your topic:

• Introduce your general topic
• Explain your topic area
• State the issues/challenges in this area you will be exploring
• State your presentation’s purpose – this is the basis of your presentation so ensure that you provide a statement explaining how the topic will be treated, for example, “I will argue that…” or maybe you will “compare”, “analyse”, “evaluate”, “describe” etc.
• Provide a statement of what you’re hoping the outcome of the presentation will be, for example, “I’m hoping this will be provide you with…”
• Show a preview of the organisation of your presentation

In this section also explain:

• The length of the talk.
• Signal whether you want audience interaction – some presenters prefer the audience to ask questions throughout whereas others allocate a specific section for this.
• If it applies, inform the audience whether to take notes or whether you will be providing handouts.

The way you structure your introduction can depend on the amount of time you have been given to present: a  sales pitch  may consist of a quick presentation so you may begin with your conclusion and then provide the evidence. Conversely, a speaker presenting their idea for change in the world would be better suited to start with the evidence and then conclude what this means for the audience.

Keep in mind that the main aim of the introduction is to grab the audience’s attention and connect with them.

3. The main body of your talk

The main body of your talk needs to meet the promises you made in the introduction. Depending on the nature of your presentation, clearly segment the different topics you will be discussing, and then work your way through them one at a time – it’s important for everything to be organised logically for the audience to fully understand. There are many different ways to organise your main points, such as, by priority, theme, chronologically etc.

• Main points should be addressed one by one with supporting evidence and examples.
• Before moving on to the next point you should provide a mini-summary.
• Links should be clearly stated between ideas and you must make it clear when you’re moving onto the next point.
• Allow time for people to take relevant notes and stick to the topics you have prepared beforehand rather than straying too far off topic.

When planning your presentation write a list of main points you want to make and ask yourself “What I am telling the audience? What should they understand from this?” refining your answers this way will help you produce clear messages.

4. Conclusion

In presentations the conclusion is frequently underdeveloped and lacks purpose which is a shame as it’s the best place to reinforce your messages. Typically, your presentation has a specific goal – that could be to convert a number of the audience members into customers, lead to a certain number of enquiries to make people knowledgeable on specific key points, or to motivate them towards a shared goal.

Regardless of what that goal is, be sure to summarise your main points and their implications. This clarifies the overall purpose of your talk and reinforces your reason for being there.

Follow these steps:

• Signal that it’s nearly the end of your presentation, for example, “As we wrap up/as we wind down the talk…”
• Restate the topic and purpose of your presentation – “In this speech I wanted to compare…”
• Summarise the main points, including their implications and conclusions
• Indicate what is next/a call to action/a thought-provoking takeaway
• Move on to the last section

5. Thank the audience and invite questions

Conclude your talk by thanking the audience for their time and invite them to  ask any questions  they may have. As mentioned earlier, personal circumstances will affect the structure of your presentation.

Many presenters prefer to make the Q&A session the key part of their talk and try to speed through the main body of the presentation. This is totally fine, but it is still best to focus on delivering some sort of initial presentation to set the tone and topics for discussion in the Q&A.

Other common presentation structures

The above was a description of a basic presentation, here are some more specific presentation layouts:

Demonstration

Use the demonstration structure when you have something useful to show. This is usually used when you want to show how a product works. Steve Jobs frequently used this technique in his presentations.

• Explain why the product is valuable.
• Describe why the product is necessary.
• Explain what problems it can solve for the audience.
• Demonstrate the product  to support what you’ve been saying.
• Make suggestions of other things it can do to make the audience curious.

Problem-solution

This structure is particularly useful in persuading the audience.

• Briefly frame the issue.
• Go into the issue in detail showing why it ‘s such a problem. Use logos and pathos for this – the logical and emotional appeals.
• Provide the solution and explain why this would also help the audience.
• Call to action – something you want the audience to do which is straightforward and pertinent to the solution.

Storytelling

As well as incorporating  stories in your presentation , you can organise your whole presentation as a story. There are lots of different type of story structures you can use – a popular choice is the monomyth – the hero’s journey. In a monomyth, a hero goes on a difficult journey or takes on a challenge – they move from the familiar into the unknown. After facing obstacles and ultimately succeeding the hero returns home, transformed and with newfound wisdom.

Storytelling for Business Success  webinar , where well-know storyteller Javier Bernad shares strategies for crafting compelling narratives.

Another popular choice for using a story to structure your presentation is in media ras (in the middle of thing). In this type of story you launch right into the action by providing a snippet/teaser of what’s happening and then you start explaining the events that led to that event. This is engaging because you’re starting your story at the most exciting part which will make the audience curious – they’ll want to know how you got there.

• Great storytelling: Examples from Alibaba Founder, Jack Ma

Remaining method

The remaining method structure is good for situations where you’re presenting your perspective on a controversial topic which has split people’s opinions.

• Go into the issue in detail showing why it’s such a problem – use logos and pathos.
• Rebut your opponents’ solutions  – explain why their solutions could be useful because the audience will see this as fair and will therefore think you’re trustworthy, and then explain why you think these solutions are not valid.
• After you’ve presented all the alternatives provide your solution, the remaining solution. This is very persuasive because it looks like the winning idea, especially with the audience believing that you’re fair and trustworthy.

Transitions

When delivering presentations it’s important for your words and ideas to flow so your audience can understand how everything links together and why it’s all relevant. This can be done  using speech transitions  which are words and phrases that allow you to smoothly move from one point to another so that your speech flows and your presentation is unified.

Transitions can be one word, a phrase or a full sentence – there are many different forms, here are some examples:

Moving from the introduction to the first point

Signify to the audience that you will now begin discussing the first main point:

• Now that you’re aware of the overview, let’s begin with…
• First, let’s begin with…
• I will first cover…
• My first point covers…
• To get started, let’s look at…

Shifting between similar points

Move from one point to a similar one:

• In the same way…
• Likewise…
• Equally…
• This is similar to…
• Similarly…

Internal summaries

Internal summarising consists of summarising before moving on to the next point. You must inform the audience:

• What part of the presentation you covered – “In the first part of this speech we’ve covered…”
• What the key points were – “Precisely how…”
• How this links in with the overall presentation – “So that’s the context…”
• What you’re moving on to – “Now I’d like to move on to the second part of presentation which looks at…”

Physical movement

You can move your body and your standing location when you transition to another point. The audience find it easier to follow your presentation and movement will increase their interest.

A common technique for incorporating movement into your presentation is to:

• Start your introduction by standing in the centre of the stage.
• For your first point you stand on the left side of the stage.
• You discuss your second point from the centre again.
• You stand on the right side of the stage for your third point.
• The conclusion occurs in the centre.

Key slides for your presentation

Slides are a useful tool for most presentations: they can greatly assist in the delivery of your message and help the audience follow along with what you are saying. Key slides include:

• An intro slide outlining your ideas
• A  summary slide  with core points to remember
• High quality image slides to supplement what you are saying

There are some presenters who choose not to use slides at all, though this is more of a rarity. Slides can be a powerful tool if used properly, but the problem is that many fail to do just that. Here are some golden rules to follow when using slides in a presentation:

• Don’t over fill them  – your slides are there to assist your speech, rather than be the focal point. They should have as little information as possible, to avoid distracting people from your talk.
• A picture says a thousand words  – instead of filling a slide with text, instead, focus on one or two images or diagrams to help support and explain the point you are discussing at that time.
• Make them readable  – depending on the size of your audience, some may not be able to see small text or images, so make everything large enough to fill the space.
• Don’t rush through slides  – give the audience enough time to digest each slide.

Guy Kawasaki, an entrepreneur and author, suggests that slideshows should follow a  10-20-30 rule :

• There should be a maximum of 10 slides – people rarely remember more than one concept afterwards so there’s no point overwhelming them with unnecessary information.
• The presentation should last no longer than 20 minutes as this will leave time for questions and discussion.
• The font size should be a minimum of 30pt because the audience reads faster than you talk so less information on the slides means that there is less chance of the audience being distracted.

Here are some additional resources for slide design:

• 7 design tips for effective, beautiful PowerPoint presentations
• 11 design tips for beautiful presentations
• 10 tips on how to make slides that communicate your idea

Group Presentations

Group presentations are structured in the same way as presentations with one speaker but usually require more rehearsal and practices.  Clean transitioning between speakers  is very important in producing a presentation that flows well. One way of doing this consists of:

• Briefly recap on what you covered in your section: “So that was a brief introduction on what health anxiety is and how it can affect somebody”
• Introduce the next speaker in the team and explain what they will discuss: “Now Elnaz will talk about the prevalence of health anxiety.”
• Then end by looking at the next speaker, gesturing towards them and saying their name: “Elnaz”.
• The next speaker should acknowledge this with a quick: “Thank you Joe.”

From this example you can see how the different sections of the presentations link which makes it easier for the audience to follow and remain engaged.

Example of great presentation structure and delivery

Having examples of great presentations will help inspire your own structures, here are a few such examples, each unique and inspiring in their own way.

How Google Works – by Eric Schmidt

This presentation by ex-Google CEO  Eric Schmidt  demonstrates some of the most important lessons he and his team have learnt with regards to working with some of the most talented individuals they hired. The simplistic yet cohesive style of all of the slides is something to be appreciated. They are relatively straightforward, yet add power and clarity to the narrative of the presentation.

Start with why – by Simon Sinek

Since being released in 2009, this presentation has been viewed almost four million times all around the world. The message itself is very powerful, however, it’s not an idea that hasn’t been heard before. What makes this presentation so powerful is the simple message he is getting across, and the straightforward and understandable manner in which he delivers it. Also note that he doesn’t use any slides, just a whiteboard where he creates a simple diagram of his opinion.

The Wisdom of a Third Grade Dropout – by Rick Rigsby

Here’s an example of a presentation given by a relatively unknown individual looking to inspire the next generation of graduates. Rick’s presentation is unique in many ways compared to the two above. Notably, he uses no visual prompts and includes a great deal of humour.

However, what is similar is the structure he uses. He first introduces his message that the wisest man he knew was a third-grade dropout. He then proceeds to deliver his main body of argument, and in the end, concludes with his message. This powerful speech keeps the viewer engaged throughout, through a mixture of heart-warming sentiment, powerful life advice and engaging humour.

As you can see from the examples above, and as it has been expressed throughout, a great presentation structure means analysing the core message of your presentation. Decide on a key message you want to impart the audience with, and then craft an engaging way of delivering it.

By preparing a solid structure, and  practising your talk  beforehand, you can walk into the presentation with confidence and deliver a meaningful message to an interested audience.

It’s important for a presentation to be well-structured so it can have the most impact on your audience. An unstructured presentation can be difficult to follow and even frustrating to listen to. The heart of your speech are your main points supported by evidence and your transitions should assist the movement between points and clarify how everything is linked.

Research suggests that the audience remember the first and last things you say so your introduction and conclusion are vital for reinforcing your points. Essentially, ensure you spend the time structuring your presentation and addressing all of the sections.

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Take your audience to the horror passage with our Horror Presentation Theme for PowerPoint and Google Slides. The eerie backdrop, visuals of ghosts, gothic fonts, and dark color palette set the perfect stage for presenting suspenseful and mysterious content and delivering a spine-chilling presentation.

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