marketing dissertation topics 2022

Dissertation Topics in Marketing Actual in 2024

Table of contents

• 1 How to Choose the Right Topic for Your Marketing Dissertation
• 2 Branding Dissertation Topics
• 3 Digital Marketing Dissertation Topics
• 4 MBA Marketing Dissertation Topics
• 5 Interesting Marketing Dissertation Topics
• 6 Social Media Marketing Dissertation Topics
• 7 Relationship Marketing Dissertation Topics
• 8 Fashion Marketing Dissertation Topics
• 9 Sports Marketing Dissertation Topics
• 10 Ethics in Marketing Dissertation Topics
• 11 Consumer Behaviour Dissertation Topics

We’ve compiled a list of about 100 of the best international marketing dissertation topics. Use these examples comfortably and create your idea.

How to Choose the Right Topic for Your Marketing Dissertation

To choose the right topic for your dissertation , you have to pick something actual and relevant to the field. Moreover, your choice must be interesting for reading. But not something filled with many scientific terms.

The idea must be based on a case that other people have already researched. That will give you enough credible sources to use for your work.

When writing your dissertation , remember that it revolves around data. Thus, using credible academic references with correct information is best.

While doing that, a good thing to remember is to look for ideas with gaps that have great potential. They will allow you to create a good piece that will be interesting to read. But given how hard these are to notice, you should get dissertation assistance . You can get help from our team of professionals or ask your professor for suggestions.

Branding Dissertation Topics

Branding is a term that comes from the business world, and you will often see it in the field. The word refers to many processes that give meaning to various organizations, businesses, services, and goods.

In that sense, branding can be a way for the company to promote its products and achieve an edge over competitors by building its brand. It can be a promise to the customers or the appeal of a good or service.

• Brand value, and how the consumers perceive it. Case of Pepsi versus Coca-Cola.
• The company branding and its effect on business productivity.
• What is the significance of social media marketing for brand development?
• Is there cultural meaning in brands, and why?
• Branding and its nature. Comprehensive evolution study.
• The relations between the brand, customers, and their emotions.
• Why is brand management essential for achieving profitability?
• Branding and the importance of having a top product that attracts customers.
• How can the use of digital methods increase brand standing?
• Smartphone apps, and how businesses can use them to improve their brand equity.

Digital Marketing Dissertation Topics

Without a doubt, this is the future of commerce in the current age. That is due to the significant increase in online shopping. With the growth of online sales and new e-commerce, experts must develop unique strategies to boost their sales.

Because of that, we have prepared a few ideas about digital marketing thesis topics for you:

• Modern customers and how social media applications can affect their behavior.
• Marketing and landing pages, and why they are so important to have.
• Google and Amazon ads and how they are a necessity for online commerce.
• Digitalized platforms and the adoption of automated service interaction. How they affect clients and companies.
• What exactly is the role of the Internet? How does it influence customers’ behavior?
• Smart devices and their effects on boosting company sales.
• Is it essential to analyze the consumer’s psychology in marketing strategies?
• How have stars and influencers affected online sales and strategies?
• Digital marketing. Is it better for the customer to interact with a machine or an employee?
• Email strategies. Are they outdated, and what are the most common mistakes of this strategy?

MBA Marketing Dissertation Topics

Having a Master’s can be essential as it opens a new path for you and allows you to learn more. In that sense, it also shows you know about marketing in general. So, picking the right dissertation topic is crucial because you have to prove your knowledge.

• Digital and mobile marketing. What are their strengths and weaknesses?
• Note the difference between offline and online market goods and how clients respond to them.
• Management and its response to boycotts. What is the proper reaction?
• What are the customer’s reactions during periods of recession and crisis?
• Customer profile gender, age, and ethnicity. How do they affect online purchases?
• What is the importance of a successful branding strategy, and how does it attract loyal customers?
• How does color relate to brands and affect sales in the clothing industry?
• Strategies about charity. Why are they important, and how do people regard them?
• Best sales strategies that make consumers buy food online.
• E-commerce, and how a loyalty program encourages the customers to spend more.

Interesting Marketing Dissertation Topics

No matter what you are writing about, you must pick an interesting topic. Then you will have an easy time researching and writing.

Marketing is a field connected to a lot of data, and that can make writing your Master’s dissertation hard. Thus, striving to pick a compelling case to write about will help you immensely.

• Should we combine offline with online techniques to increase sales in the digital business model?
• Politics and their effects on marketing strategies.
• What are the best and worst parts of SMS marketing? Is it an actual concept?
• The concept of standardization in the field and how it affects the clients.
• How does brand value affect the customer’s decision?
• How do retention and innovation go hand in hand? What are the effects?
• Family packs and oriented online commerce strategies.
• Online trends and their impact on marketing techniques. How have they changed during the past ten years?
• The power of customization in e-commerce and how it affects sales.
• Market segmentation and its effects on sales channels. Is it a good or bad strategy?

Social Media Marketing Dissertation Topics

In the current commerce world, many, if not most, marketing campaigns and deals take place online. With that, the importance of social media and other widespread online platforms increases. So, social media marketing strategies are a must for the success of any thriving business.

• Are Google, Amazon, and Facebook ads convenient for digital trade?
• Effects of social media and the impact they have on customers.
• Marketing, E-commerce, and the importance of proper SEO. Effects and aftermaths.
• Is it good for huge corporations to use social media and focus on younger customer groups?
• How can products and online services affect customer loyalty to the brand?
• Are influencers and famous actors a good strategy to increase your audience?
• Social media and its significance in modern marketing promotion campaigns.
• How can online content marketing build a larger presence and loyal customers?
• Are social media suitable for branding or just boosting a company’s sales?
• Should a company build online value through transparent customer reviews? Best ways to do it.

Relationship Marketing Dissertation Topics

Customer association is crucial for the success and good sales of every business. Thus, customer relationships are often vital to a good marketing approach. That is because such techniques rely on how well you know your customers and what you want to focus on when approaching them.

• How has customer retention changed due to the Covid-19 pandemic, and how does that affect marketing strategies?
• Modern consumer behavior. Is it reasonable to push clients to change their customer style or not?
• How can the decision-making process affect cultural or ethical influences?
• Big corporations and their strategies. Why do customers stay loyal and abide by global marketing rules?
• Why is it important for a company to learn more about its client’s psychoanalytical model?
• Differences between the classes and racial discrimination when targeting different ethnicities.
• E-commerce and shopping application. How can customers achieve satisfaction through verbal communication?
• What is the risk when dealing with unhappy customers and boycotts?
• When is it reasonable to change prices, and how do clients see these changes?
• Customization: The best way to personalize your company’s product to suit your customers.

Marketing dissertation topics can include areas such as pricing strategy, brand loyalty, customer satisfaction, etc. Writing a dissertation on a marketing topic can be a difficult task. That is why services such as custom dissertation writing services are available to alleviate this stress and make the process easier.

Fashion Marketing Dissertation Topics

Fashion marketing aims to resolve or create promotion issues connected to a clothing brand. Many of the strategies in the field include publications on specialized blogs. They can also have websites, Google Ads, and campaigns with influencers.

Below, we have prepared a few exciting topics from that field. Please take a look at them and gain inspiration about your dissertation topic:

• Are fashion marketing strategies mainly aimed at women, and why?
• Social media applications and their influence over fashion commerce strategies.
• Fashion marketing techniques and logistics. The importance of proper planning.
• What are the best ways to identify your clients in fashion marketing?
• Best ways to create the ultimate customer experience in fashion.
• Should fashion strategies spin around famous influencers or not?
• Can sales be predicted effectively in fashion marketing, and how?
• Best ways to attract younger customers. Goal-oriented campaigns and their benefits.
• How can data suggest the best decisions in fashion promotion, and why?
• The importance of researching and properly planning product prices.

Sports Marketing Dissertation Topics

In the modern world, sports are present in everyone’s life. So naturally, sports-related advertising significantly impacts a company’s brand sales and income.

Given how important that is, we have prepared a few of the best marketing-related dissertation topics in the field. Use them to gain inspiration and choose a suitable case.

• Is it a good idea to use famous sports stars in promotion strategies?
• World Cup 2022 and its importance for great marketing campaigns.
• How can Esports be a suitable advertising platform? Best practices in the field.
• Are behind-the-scenes images a good move in promotion strategies or not?
• Advertising and betting platforms. Correlations and how these companies advertise on sports media.
• How can bets influence sports marketing, and how are they connected?
• Best advertising strategies. Teasers and previews before the start of a competition.
• Women in sports and how they advance sports marketing.
• What is the role of artificial intelligence, and can it change the shape of marketing in sports fields?
• Ticket purchases. Why is it one of the best promotion revenue streams?

Ethics in Marketing Dissertation Topics

Marketing ethics are concerned with various business practices and company responsibilities. They are usually influenced by the clients’ behavior or change in attitude.

Nowadays, these are common, thanks to the influence of social media platforms. Below you can see a few suggestions for such topics.

• What is the impact of goods labels on the clients’ purchase behavior?
• Exploring the depths of Amazonia jungles. Is it green or greenwashing?
• How do corporate behavior and ethics influence customer sales? Investigation.
• Why does labeling matter, and what are its effects? Vegan versus the cruelty-free label.
• How have spam rules and laws improved online ethics for consumers?
• Pharmaceutical representatives and their gifts. Business ethics and morality investigation.
• Gender difference and its impact on corporate social responsibility perceptions. What is the corporate marketing outcome?
• The effects of the code of conduct of some stores. How does it affect customers?
• Ethics, marketing, and the relationship between CSR. Are they a priority to the stakeholders or the common good?
• How WizzAir online fare pricing influenced the customer demand trends. Marketing pricing strategies.

Consumer Behaviour Dissertation Topics

Consumer behavior in marketing often refers to the customer’s needs. How they meet them with the purchase of goods, and how they use them. The same also refers to various services and even expands to clients disposing of goods.

An effective marketing strategy knows the ropes around consumer behavior. So, before starting a campaign targeted at a specific group, you must research. Here are some topics examples:

• In what ways does a company determine consumer behavior and maximize the benefit from it?
• Modern digital tools. The practice of finding consumer behavior and its benefits for social marketing strategies.
• Client behavior study. Why do women purchase more fashion goods than men?
• What are the aftereffects of neglecting your target group’s consumer behavior?
• Consumer behavior. How can the use of indecent language influence the young population to buy more?
• Why have goods like masks and disinfectants increased in popularity during and after the pandemic?
• Client’s behavior and why it is difficult to market goods in today’s busy world.
• Innovation is a way of retaining a brand’s value even after a recession.
• Product outreach and the consumer’s behavior towards it.
• Beauty product sales and male clients. Consumers behavior investigation.

Suppose you have read everything. Now you know more about the different types of marketing dissertations. You saw great examples of marketing topics related to the field and now can easily use them to gain motivation for your work.

Selecting a compelling topic for a marketing dissertation can be overwhelming. However, with the help of the PapersOwl writing service , you can easily identify a focused dissertation topic that aligns with your research interests. Their team of experts will guide you in choosing the most relevant and interesting topics that will help you make an impact in your field of study. With their support, you can be sure to produce an exceptional marketing dissertation that stands out from the rest.

Remember, inspiration is crucial, as marketing students’ thesis topics revolve around it. So get your motivation, select the suitable case that interests you, and form your thesis.

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25 Marketing Management Dissertation Topics

Published by Owen Ingram at January 2nd, 2023 , Revised On August 18, 2023

Are you a marketing or management student looking for specific marketing management dissertation topics? If yes, your search is over because this article provides 25 highly focused marketing management dissertation ideas and examples for your consideration.

Marketing management refers to planning, organising, coordinating, and controlling marketing functions within a company. Sales, distribution, and customer service are all related to marketing management because they connect a brand with customers, suppliers, and other partners. Other areas of marketing management include public relations and direct advertising activities.

Furthermore, marketing management involves planning for the marketing mix, which is essential for promoting any business. It encompasses various responsibilities, from product development to pricing strategies and channel selection.

Marketing managers perform:

• Detailed market research
• Develop product and service branding strategies
• Develop strategies for targeting customers
• Identify the marketing activities to be undertaken within the budget.

Increased sales revenue and market share are the primary goals of marketing management. Therefore, improving product quality and service levels will improve customer satisfaction.

Also read Sports management dissertation topics , event management thesis ideas , operations management thesis ideas , management thesis topics , and asset management thesis topics .

Marketing Management Research Areas For Dissertation

Marketing management can be divided into four main types as categorized by the American Marketing Association (AMA):

• Customer relationship management (CRM)
• Product lifecycle management (PLM)
• Supply chain management (SCM)
• Market analytics.

These are briefly explained below.

Customer Relationship Management

Customers who have not engaged with a company for a long time can be won back through CRM strategies—providing personalized products, services, and communication to create a long-term relationship with the customer.

Product Lifecycle Management

The PLM process adds new features, services, and components to existing products over time to create more value. Maintaining consumer needs helps companies improve their margins.

Supply Chain Management

SCM uses technologies like supply chain software to manage inventory flows throughout their supply chain, which extends the company’s internal resources into all aspects of their external relationships with vendors, suppliers, distributors, and retailers.”

Market Analytics

Companies use market analytics to gather insights into consumer behaviour and preferences to make better business decisions. Business Intelligence: Business intelligence collects, analyses, and interprets data from multiple sources to understand how the business performs.

Furthermore, if you are studying business, you may also want to look at the list of business dissertation topics  and  finance dissertation topics .

Benefits of Marketing Management

There are various benefits of using Marketing Management. Some of them are as follows:

• It increases sales and profits.
• It improves customer satisfaction.
• It reduces costs
• It helps you to identify the problems in your business.
• It improves the quality of products and services.
• It builds a competitive advantage.
• It makes processes more efficient.
• It increases customer satisfaction.
• It improves sales
• It helps to identify new markets.

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List of Dissertation Topics for Marketing Management

Marketing management is a vast field, and it can be challenging to know where to start! Luckily, we’ve done the work for you. Here is a list of the latest marketing management dissertation topics to help you out.

• Using financial products in the UK retail banking sector
• A study of how service quality and customer satisfaction affect brand equity
• A study of the antecedents and consequences of a firm’s reputation
• Impact of social media marketing on consumer behaviour
• The role of internet advertising as a marketing tool
• A study of how supermarket retailers can use customer relationship management (CRM) data to identify consumers and predict buying behaviour
• The influence of reference groups on purchasing patterns among British consumers
• Factors that influence product packaging decisions
• An investigation into how organizational culture influences employee behaviour
• A preliminary study examined how sales assist the marketing role of security solutions.
• A thorough analysis of the literature on the term “Coopetition.”
• The function of marketing management in maintaining efficient supply chains
• Review of the literature on product innovation in multinational companies
• The psychology of consumers, how to evaluate it, and how it relates to digital marketing
• Several of the most prevalent errors are made today in email marketing.
• Correlation between marketing problem-solving techniques and marketing management support systems.
• A comparison of marketing management practices in industrialized and developing countries.
• A comprehensive review of the connection between management sciences and marketing management.
• Exploring the potential link between corporate financial success and corporate social responsibility
• A comparison of the regional strategic management of fashion apparel brands.
• Analysis of market segmentation’s effect on hotel industry customer loyalty.
• The analysis of the influence of social media on customer relationship management in the hotel industry.
• The analysis of supply chain management on operational efficiency in the hotel industry.
• The relationship between customer satisfaction, market share, and profitability
• An empirical study into the relationship between brand image and consumer perception.

Marketing management has a broad scope as it is not confined to one industry or market. It is necessary to effectively market goods and services in any economic sector. In marketing, strategic thinking, management practices, and techniques are used to develop and implement marketing programs that help businesses flourish and grow. We hope you can pick one from the aforementioned marketing management dissertation topics.

Alternatively, you may want to read about the dissertation proposal writing service and the full dissertation writing service to see how our services can ease your workload by completing your dissertation to the required criteria.

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How to find dissertation topics about marketing management.

For dissertation topics in marketing management:

• Study recent marketing challenges.
• Explore consumer behavior trends.
• Analyze digital marketing innovations.
• Investigate branding strategies.
• Examine market segmentation.
• Consider ethical marketing issues.

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Here is a list of Ecology dissertation topics to help you choose the one studies anyone as per your requirements.

The study of cognitive psychology focuses on how the brain processes and stores information. The underlying mechanisms are investigated using experimental methods, computer modeling, and neuropsychology.

Counselling psychology is one of the various subfields of psychology. It addresses a variety of situational issues that affect people from different social groups. In order to receive a psychology degree, students must present a dissertation.

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Research Topics & Ideas: Marketing

50+ Marketing Research Topic Ideas To Fast-Track Your Project

Finding and choosing a strong research topic is the critical first step when it comes to crafting a high-quality dissertation, thesis or research project. If you’ve landed on this post, chances are you’re looking for a marketing-related research topic , but aren’t sure where to start. If so, you’ve come to the right place.

Here, we’ll explore a variety of marketing-related research ideas and topic thought-starters, covering both traditional marketing (offline media) and digital marketing (including social media marketing, content marketing and the like). We’ll also look at actual dissertations and theses from marketing students to give you a view of what a well-defined research topic looks like.

NB – This is just the start…

The topic ideation and evaluation process has multiple steps . In this post, we’ll kickstart the process by sharing some research topic ideas within the marketing domain. This is the starting point, but to develop a well-defined research topic, you’ll need to identify a clear and convincing research gap , along with a well-justified plan of action to fill that gap.

If you’re new to the oftentimes perplexing world of research, or if this is your first time undertaking a formal academic research project, be sure to check out our free dissertation mini-course. In it, we cover the process of writing a dissertation or thesis from start to end. Be sure to also sign up for our free webinar that explores how to find a high-quality research topic. 

Overview: Marketing-Related Topics

• How to find a research topic (video)
• Traditional (offline) marketing topics/ideas
• Digital (online) marketing topics/ideas
• Examples of actual dissertation topics
• Free Webinar : Topic Ideation 101
• Where to get extra help

How To Find A Research Topic

Before we look at specific research ideas and topics, it’s useful to first understand what the topic ideation process entails and how to go about finding and refining viable topic ideas. In the video below, we cover exactly that. So, if you’re a first-time researcher, be sure to watch this tutorial before jumping into the collection of marketing research topics we present below. 

Now that you’ve got a big-picture view of the topic ideation process, we can dive into a few research ideas to get your creative juices flowing. Please note that these research topic ideas are intentionally broad and generic, so you will need to refine them a fair deal using the techniques we discussed in the video above.

To make life a little easier for you, we’ve grouped the topic ideas based on two main categories – traditional marketing and digital / online marketing . For the latter, we’ve divided it up into a few subcategories, including social media marketing, content marketing and search marketing. That said, there is naturally some overlap between topics, so keep this in mind.

Research Ideas: Traditional Marketing

• The perceived effectiveness of different types of direct mail campaigns (e.g., postcards, catalogues, brochures) among small business owners in New York
• The perception and use of traditional marketing in creating and nurturing customer loyalty and retention among UK Financial Firms.
• The impact of demographic targeting on traditional marketing performance among green businesses
• The perception of different types of sales promotion (e.g., discounts, coupons, contests) among GenZ consumers
• The continued use of celebrity endorsements in traditional marketing campaigns, post-2020.
• Exploring factors related to outdoor advertising recall in India
• Measuring the ROI of traditional marketing efforts: a review of current methods
• Comparing the effectiveness of different traditional media channels (e.g., television, radio, print) in driving engagement and conversions among established brands
• The use of public relations in traditional marketing campaigns among large insurance companies
• The role of event marketing in building brand awareness and engagement: perceptions among marketing professionals in the UK

Research Ideas: Digital/Online Marketing

Social media marketing

• The use of artificial intelligence in social media marketing among online fashion companies in Sweden
• The impact of social media on public relations and media relations: a Case Study of Nandos
• The role of Twitter in crisis communication and reputation management: a discourse analysis
• The impact of social media influencer presence on brand loyalty and customer retention among Gen X.
• The use of social media for market research and consumer insights among SMEs in Kenya
• The impact of social media on consumer buying behaviour of fast food in Italy
• The challenges and opportunities of social media in global and multicultural marketing: perceptions of marketing departments in large corporations
• The relationship between social media engagement and website traffic: an analysis of fitness brands
• The effectiveness of influencer marketing on social media platforms for household cleaning products in the UK
• The perceptions and understanding of paid vs organic social media advertising among Gen Z consumers in San Francisco

Content marketing

• The use and understanding of micro-moments in creating personalized content experiences among content creators in the USA
• Comparing the effectiveness of methods of personalization of content marketing: an evaluation of best practice
• The experiences and use of SEO in content marketing strategy among small online businesses
• The use of social media influencers in content marketing campaigns: a Case Study of Hello Fresh
• Comparing different content distribution channels for different types of content: perceptions of best practices among content marketing experts
• The use of user-generated content in building brand trust and engagement among green companies in the UK
• Measuring the ROI of content marketing efforts among luxury brands
• The perception and use of Chat GPT in content creation among small online businesses
• The perceptions of interactive and immersive content formats (e.g., virtual reality, augmented reality) in marketing among consumers: an experimental study
• Comparing image and text-based content formats in driving engagement and conversions on social media: a multi-case study of NGOs

Search engine marketing

• The effectiveness of different ad formats (e.g., text ads, shopping ads, video ads) in Search Engine Marketing for tourist destinations
• The impact of search engine algorithm updates on Search Engine Marketing performance – who are the winners and losers?
• The perception and use of AI and machine learning in Search Engine Marketing strategy and bidding optimization within a UK marketing agency
• The use of voice search and its impact on Search Engine Marketing among food retailers in Switzerland
• The role of local SEO in driving brick-and-mortar sales: a case study of a local fashion outlet in France
• The impact of mobile optimization on Search Engine Marketing performance and conversion rates in Nigeria
• Comparing analytical tools for measuring ROI of Search Engine Marketing campaigns
• The effectiveness of different types of keywords and search queries in driving traffic towards restaurants in Italy
• The use of remarketing and retargeting in search engine marketing campaigns among marketers
• The understanding and use of schema markup and structured data in improving Search engine marketing performance among Start-Ups

Email marketing

• The perception and use of AI and machine learning in email marketing among NGOs: a focus on personalized content and dynamic segmentation
• The effectiveness of email subject line strategies in driving open and click-through rates: an experimental study
• Comparing A/B testing and multivariate testing in improving email marketing performance: a case study
• The use of personalization on email marketing performance among craft bloggers
• The impact of automated email marketing among local online retailers on customer loyalty and retention
• The use of automation and triggered emails in increasing engagement and conversion rates for online courses
• The perception and understanding of GDPR and other data privacy regulations on email marketing among SMEs
• The role of mobile optimization in email marketing targeting Gen Z consumers
• The challenges of measuring the ROI of email marketing campaigns: perceptions of SMEs
• The effectiveness of different email formats (e.g., text-based, HTML, interactive) in driving engagement: A/B testing for a small online retailer

Marketing-Related Dissertations & Theses

While the ideas we’ve presented above are a decent starting point for finding marketing-related research topic, they are fairly generic and non-specific. So, it helps to look at actual dissertations and theses to see how this all comes together.

Below, we’ve included a selection of research projects from various marketing-related degree programs to help refine your thinking. These are actual dissertations and theses, written as part of Master’s and PhD-level programs, so they can provide some useful insight as to what a research topic looks like in practice.

• The Influences of Brand Personality, Culture, and Social Media on Iconic Brand Preferences (Whelan, 2021)
• Customer Success and the Transformation of Customer Relationships (Raines, 2022)
• The Effects of Online Incentivized Reviews on Organic Review Ratings (Jeong, 2020)
• Are You For Real? The Consumption-Driven Self-Authentication Process And Its Effects On Perceived Brand Authenticity (Kuchmaner, 2020)
• You Are What You Eat: How Food Texture And Packaging Influence Consumer Well-Being (Ning, 2020)
• Social Dialogic Listening: Connecting Marketing Activity To Strategy (Collins, 2020)
• Millennials’ Attitudes Towards Influencer Marketing And Purchase Intentions (Yu, 2019)
• Cannibalization between Two Mercedes-Benz Models and Consumer Behavior (Ma, 2020)
• Selling and Buying Aspects of Used Products That Are Brand Anthropomorphized (Kim, 2019)
• Global Identity: Conceptualization, Measurement, And Implications For Marketing Strategy (Yoruk, 2022)
• The Intersection of Organizational Frontline Marketing and a High-Tech World (Krotz, 2021)
• The Unexplored Impacts of Communication Elements in Marketing (Trinh, 2022)
• Founder Social Identity As A Predictor Of Customer And Competitor Orientation In Small And Medium-Sized Enterprises (Rutherford, 2021)

Looking at these titles, you can probably pick up that the research topics here are far more specific and narrowly-focused , compared to the generic ones presented earlier. This is an important thing to keep in mind as you develop your own research topic. That is to say, to create a top-notch research topic, you must be precise and target a specific context with specific variables of interest . In other words, you need to identify a clear, well-justified research gap.

Fast-Track Your Research Topic

If you’re still feeling a bit unsure about how to find a research topic for your marketing dissertation or thesis, check out our 1-on-1 private coaching services below.

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50+ Marketing Dissertation Topics in 2024

Updated 12 Apr 2024

Relevant Marketing Topics in 2024

Finding good marketing dissertation topics that will reflect your best skills and still remain within your course requirements is always challenging, yet do not let it discourage you! The trick is to focus on the changes that we have observed in 2023 and explore the marketing trends that have not been present before. Think about the use of social media and online shopping that became relevant these days and do not forget about customer relations that have also undergone relevant changes. Your dissertation should provide your readers with the unique information and statistical data that will support your methodology and the chosen research methods.

Speaking of the most popular marketing topics, we can outline five main ideas like influencer marketing dissertation topics or the use of online social campaigns to gain more popularity. Here are the most relevant topics that will help you take the lead:

• Social media videos and online streams as a way to help small brands connect with their customers.
• Modern electronic payment methods and the discounts for international shopping: the pros and cons of online shopping in 2023.
• The challenges of using Instagram and social media influencers as a way to promote your products: what are the royalties and shared responsibilities?
• Virtual online markets through video conferencing and hosting with the online guides: how does it affect brand royalty?
• The importance of the culture for the visual aspect of the brands and products: are these aspects still relevant for the younger generation?

The most important is to discuss your dissertation topic with your academic advisor and study the subject well before you start writing. Brainstorm various ideas that we have collected for you, seek relevant sources for your dissertation, and don’t forget to compare the present methods with the past practices for the best results!

Top Marketing Dissertation Topics Divided by Subject

Starting with a marketing dissertation requires proper research and a careful study of your guidelines. The majority of the business schools and universities that are studying marketing will seek unique topics that are relevant and acceptable. Always try to narrow things down! As a way to help you and dissertation writing services achieve success with your dissertation, we have divided over 50 different topics to help you see the reasoning and the different aspects you can research. Take your time to study these marketing dissertation topic ideas and play with the different wording to see what reflects your objectives and the course specifics.

Marketing Dissertation Topics in 2024

A good marketing dissertation topic should address an important concept that is relevant to a specific type of industry. The research aim must reflect a particular school of thought and reference a case study or series of events.

• The most apparent challenges faced by the companies when taking their business abroad: analysis through the lens of post-Brexit.
• An exploration of the promotional paradigm in developing markets compared to the already developed Asian markets: the pros and cons.
• The importance of professional relationship building by turning to special training courses online: why the physical presence aspect is essential in 2023?
• The challenges of international meetings and promotional campaigns in the post-Covid-19 society: what have we learned and how to manage the occurring issues?
• The marketing styles: the creation of the strong Market Leaders and the use of a cultural aspect when dealing with the customers.
• Approaching product cycles and changes in the logistics: the electricity crisis and the use of the Green energy campaigns.
• Major trends vs minor trends in 2023: the use of the meta-universe and AI-based tools to communicate with the intermediaries.
• Building a brand as an international company: the things that must be known and the role of the customer satisfaction.
• Adaptation processes and the diversification of consumer markets: what are the analytical frameworks that are most essential online?
• The bias and competition among the supermarket retailers: is there brand loyalty?

Brand Marketing Dissertation Topics

When your dissertation involves working with a brand, it’s a creative process and you must focus on design, the message, objectives, transparency, and other important aspects that make a brand meaningful.

• The obeyance of the moral aspects by the retail brands in the : the importance of honesty.
• Offering value and the high street factor when dealing with the emerging and established brands: what are the major difference worth noting.
• The case study of the TESCO brand model: the consumer decision process versus implementation of the rules set by the stakeholders.
• The role of the verbal construction for delivering the message used in the brand: strategic analysis of the famousbrands.
• Semiotics in the street banners and the delivery of the call to action message aimed at the teenage population.
• The comparison of the marketing strategies versus German marketing through the print media: the length and the presentation styles.
• How to build a successful brand when your resources are limited: knowing your target audience and consumer relations.
• Rebuilding of the famous brand: will customer loyalty remain the same if the name and the logo change?
• Recession stage of the branding: how has the retailing market changed during 2023.
• The use of animals for advertising purposes: is the emotional factor an acceptable solution for such branding?

Digital Marketing Dissertation Topics

The use of digital promotion and online advertising is not limited by the use of social media. The aim of digital marketing is the use of all electronic means to make your voice heard by using SEO tools and other modern ways like smartphone targeting.

• The use of blogging for promotional purposes: do people still rely on length blog posts or prefer short motivational graphics?
• The presence of smartphone analysis of user preferences: where do we cross the line when it comes to user privacy?
• Online campaigns and their efficiency during the times of social distancing: how can people become engaged in a promotional project?
• Content marketing challenges: how should online outlets be sorted to provide customers with a higher value?
• The phenomenon of digital "word-of-mouth" : how can the companies help promote their presence online beyond social media.
• Reaching the tastes and preferences of Generation Y by adjusting one's communication style: should the language marketing be used?
• Accessibility matters: how can technology help us reach the remote areas of the world by addressing important social issues?
• The politics and the use of digital marketing: the user-generated content and the online comments that ask to choose a position.
• Online safety and the role of the digital tools to make the purchasing process safe: cooperation with the law enforcement agencies.
• The peculiarities of the exclusively purchasing decisions when shopping online in 2023 analytical customer styles.

Customer Relationship Management Dissertation Topics

A successful customer relationship is the primary aspect of marketing because one has to know the target audience and explore customer markets. As you address this aspect in your customer relationship dissertation, follow these ideas:

• The changes in customer retention in 2023 through the lens of the Covid-19 pandemic and changes in logistics.
• How much force can be applied when aiming to change modern consumer behaviour styles that were not typical for society.
• The cultural factor and the presence of foreign influences in the decision marking process: customer influencers.
• A case study of Apple Inc in the market: why do the customers stay loyal and follow international marketing rules.
• The psychoanalytical model of the classic customer: what should the international companies that enter the market know?
• The racial bias and prejudice when targeting different ethnicities and social classes represented .
• The use of the online shopping applications and the verbal content that aims at the customer satisfaction: the pros and cons of the target marketing.
• The innovations and the risks when dealing with the public boycotts of the existing brands through the lens of foreign politics.
• Price adjustment strategies and the reasons why the customers may see the changes as acceptable: what are the red flag alerts for the companies?
• Personalisation of the products: how can the companies become unique for the customers without turning to the ideas of their competitors?

Dissertation Topics On Social Media Marketing

The importance and the value of the SMM for society cannot be underestimated when the majority of commercial deals and shopping take place online. Focus on the work of influencers and social media shopping.

• The use of Facebook's marketplace: is cooperation with this digital marketing platform bringing us into the US legislation?
• Discovering Twitter: should the use of microblogs become a foundation for the discounts and the special alerts for the customers?
• Should large corporations implement social media like Instagram and TikTok, which are mostly aimed at the younger generation?
• The copyright debates on social media: the pros and cons of online reposting and the use of memes and the graphics that are freely floating online?
• The dangers of user-generated content on social media: why should the marketing specialists be cautious as they use various posts and comments online?
• The bias and transparency of the online reviews that represent the companies: how should one build the testimonials to reflect the company's value?
• Integration of social media for the Agricultural sector in the : how can the older population embrace the technology and apply modern promotional methods?
• Instagram marketing: is cooperation with the influencers a safe method or does it set certain limits as one becomes stuck on a specific target audience?
• The use of technical language writing for the creation of social media blogs: should the companies implement an academic writing style for product descriptions?
• Comparison of the social media presence of the NHS and the CDC in the United States: what are the major differences and similarities?

How to Choose Your Marketing Dissertation Topic

Dissertation topics in marketing should be connected to your main assumption or the research objective that you set. Unlike classic essay writing, dissertations are not revolving around the thesis statement but represent complex research that chooses a methodology and aims to solve a problem. There should be enough time taken as you work on your topic because there must be good sources and literature reviews that support your position. If something is not explored in greater depth, you can either narrow down or expand your dissertation’s subject. It will help you to achieve more clarity and stay focused as you work on your sample data.

Some other aspects to consider as you choose your marketing dissertation ideas:

Set your research objectives and priorities.

Choose a topic that reflects your best skills and something that you feel comfortable with.

Be ready for research by preparing your sources well. Remember to use only verified and acceptable sources by checking with the committee.

Create a research proposal with an outline where you structure things first.

Brainstorm the readiness of your dissertation topic for publication purposes.

Think about the importance of your topic.

Set your timeline for the completion and study the possible variations that will help you address your marketing field in the best way possible.

Never ignore proofreading and editing your work! It will help you to keep your readability high as you focus on structure, grammar, style, and plagiarism avoidance.

Your marketing dissertation must be inspiring, which is why topic selection should be unique and relevant to the latest issues or the problems that are worth exploring. See what subjects in marketing are usually left without proper research and go beyond your comfort zone. Keep it in mind as you explore, and see our marketing ideas, and you will succeed!

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Dissertation Topics in Marketing

• Updated on  
• May 8, 2023

As a Marketing graduate, you are expected to submit a Dissertation as a part of your degree or PhD programme. Your Marketing Dissertation topic can connect to various areas including, branding, link marketing, wire/automated marketing, retailing principles, or any alternative field of marketing. Often, students have difficulty finding the correct dissertation topic for their Marketing course. Hence, to encourage you to get established with topic suggestions, we have acquired a list of the recent arguments you can use to create your Marketing Dissertation. Keep reading this blog to know more!

Also Read: Dissertation vs Thesis

This Blog Includes:

Dissertation topics for marketing, topics for mba marketing, b2b marketing topics , topics on digital marketing, relationship marketing dissertation topics, branding dissertation topics, direct marketing dissertation topics, cultural and marketing dissertation topics, online marketing dissertation topics, mobile marketing dissertation topics, the 4ps of (price, product, promotion, place) of marketing mix, consumer psychology and marketing dissertation topics, social media marketing dissertation topics, ethics in marketing dissertation topics , explore the well-crafted marketing dissertation topics  , present the perfectly written dissertation on marketing.

• What are the incentives and intentions behind support programs for corporations to engage consumers in the long series?
• To what degree does Caffe Nero’s app foster consumer allegiance?
• How and why can communication marketing be employed to entice new clients through social elements?
• How does production variety influence policy patriotism among high and low-contact producers?
• Can leisure goods merchants avoid obstacles by replacing bolt-in clients with a different set of benefits and products?
• How do entrepreneurs grapple with polygamous behaviour among users?
• Computerised communication economics in the age of COVID-19: Analysing the magnitude of personalisation and customisation.
• Growing policy support through long-value distribution management–an event study of UK health brands.
• What are the challenges for Tesco’s support card system in now’s cutthroat factory environment?
• An investigation of the relationship between observed risk and brand investment: A correlation of department store retailers in the UK .
• How does modernisation impact customer brand resonance? A process study of reception brands who were forced to innovate due to COVID-19.
• Do purchasers really figure out a company’s brand benefits? The process of Starbucks vs McDonald’s.

Students of the MBA Marketing course can refer to the following list of marketing dissertation topics.

• Involving communal systems when seeking different markets and developing the market interest.
• Systems companies use acting on customer boycotts.
• The job of joint buy in a poor industry.
• Are modernisations useful in building up the number of clients?
• The relationship between the geographic position and the nature of a system.
• The benefits groups get from the customisation of their works.
• Mobile commerce: its powers and shortcomings.
• The change in prices on offline and wire markets of properties.
• How serious is the job of branding in the progress of a business?
• Are there proper limitations in brand selling plans?
• What are the key features of Internet commerce?

Also Read: Dissertation Topic in Finance

Here are some dissertation topics for B2B marketing.

• Altering the Marketing Management. What are the new models, functions, processes, and techniques?
• Making the Idea Organisation: How to use expected control to set up brand advantage, develop leads, and interest clients.
• Getting to Love the Data Burst. Carrying out the potential of analytics for increased planning, margin control, and outcome.
• Drawing up for the B2B Social Buyer. Establishing the appropriate commerce difference between conventional customs and the new civil user.
• Sales Channel Enablement. Increasing the impact from your portfolio of enablement movements across direct and ancillary demand channels.
• Next Generation Account-Paltry Commerce. Developing the model, mix, and workforce across the full businesses and distribution cycle.

Given below is a list of Digital Marketing dissertation topics.

• How does the value of things that affect wire trade differ corresponding to the amount type in the works trade in the UK?
• Do consumers react negatively to low and high-term actions in an aggressive networked status? The process of wire record deals.
• In what respects do available wire conversation areas affect users’ return to direct selling promotions in civil form sets?
• Evaluating the power of vision brands’ direct selling via YouTube.
• How does the telemarketers’ community (tone) affect consumer feedback in a more diversified global business situation?
• Do users learn how to care for themselves from dishonest direct selling ploys employed by civil forms advertising firms?

Also Read: How to Write Acknowledgement for Dissertation?

Relationship Marketing is a marketing tactic to build long-term relationships with customers. This strategy allows companies to acquire customers, while also maintaining customer loyalty that further results in repeated customs for the respective company. In the modern business world today, Relationship Marketing can be a great base for your marketing dissertation as it provides you with a diverse range of dissertation topics:

• Digital relationship marketing in the age of COVID-19: Analysing the importance of personalisation and customisation.
• Analyzing the customer-centric marketing strategies in attaining competitive advantage for the firm and sustaining business success.
• The role of information technology in revolutionizing marketers’ approach towards manipulative advertisement.
• Customer loyalty – Behaviour or attitude? A mixed-method analysis.
• The relationship marketing strategies of Nike: A critical analysis.

In simple terms, a Brand is who you are while marketing is how you choose to build awareness about the brand. Basically, promoting a brand’s products and the services provided as a whole. Branding refers to the analysis of how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and more. Listed below are some Branding Dissertation Topics to begin with:

• How does innovation impact consumer brand resonance? A case study of hospitality brands who were forced to innovate as a result of COVID-19.
• Do consumers really understand a company’s brand values: Starbucks vs McDonald’s.
• A case study: Using digital methods to increase brand salience.
• Using social media marketing to attract customers to brands of small companies.
• The consequences of Unethical behaviour on the brand image: The cases of Shell, Nike and Starbucks.

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As technology is evolving, the concept of Direct Marketing is a boon for companies as it allows companies to connect with customers directly through advertising services such as emails, online adverts, flyers, database marketing, promotional letters, newspapers, outdoor advertising, phone text messaging, magazine adverts, coupons, phone calls, postcards, and websites. Direct Marketing allows companies to understand a customer’s specific needs to provide them with the most relevant products and services. Listed below are some topics for Direct Marketing Dissertation:

• In what ways do free online chat rooms influence consumers’ responses to direct sales promotions in social media environments?
• The effectiveness of beauty brands’ direct marketing via YouTube: Analysis
• Using SMS and email to connect with customers: Advantages and limitations of direct marketing.
• Using social media to reduce the cost of direct marketing
• Brand Loyalty And Customer Satisfaction In Online Retailing Company: A Case Study On Amazon

As businesses are expanding throughout the globe, Culture plays an important role in the interaction of marketers with customers. Culture has a great impact on international marketing due to the increase of globalisation in the business world. Companies are required to gain in-depth knowledge of the local culture before offering a product to them as effective communication is a major factor that contributes to customers buying the products. Listed below are some topics for your reference in the Cultural and Marketing Dissertation:

• Native advertising: Exploring its effectiveness in the UK, China, and the US.
• The effect of culture on marketing communications: The case of Coca-Cola in India
• How do supermarket chains overcome language differences in Switzerland?
• Effects of social media on organisational culture in the UK’s fashion industry.
• How does language impact brand identity? The case of Coca-Cola in the People’s Republic of China.

Online Marketing is an essential part of Marketing as it allows companies to build relationships with customers and spread awareness about the brand through digital marketing such as Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing. Unlike the traditional way of marketing that included print, billboard, television and radio advertisements, Online Marketing is a lot more affordable and effective. A dissertation on Online Marketing can definitely provide you with a wide range of topics. Listed below are some of the topics for a dissertation on Online Marketing:

• The case of Apple: How can firms customise their products?
• The impact of digital marketing innovation on Apple’s performance
• Pop-up advertisements: Hit or a miss
• Celebrities and influencers: Have they changed the game of online marketing?
• Analyzing customers’ psychology and its role in digital marketing.

Due to the increase in Internet browsing on mobile phones nowadays, Mobile Marketing has become an essential part of marketing communication. It aims to reach out to mobile users through different methods such as mobile-optimized ads, push notifications and mobile applications. Listed below are some topics for a Mobile Marketing Dissertation:

• Can a strong brand image be built through mobile marketing techniques?
• What do customers want from mobile marketing messages?
• How does location influence mobile marketing communications?
• What role does timeliness play in mobile marketing communications?
• What are the advantages and disadvantages of push-and-pull mobile marketing strategies?

The 4Ps of Marketing are widely used by marketers to influence consumer decision-making. Listed below are some topics you can use as a base for writing a Dissertation on Marketing Mix:

• The impact of product information availability and persuasive advertising on consumer behaviour.
• Advantages and disadvantages of online advertising in international marketing.
• The Importance of Marketing mix on non-profit organisations.
• Is word-of-mouth (i.e. online customer reviews) the new element of the Marketing mix?
• Case of iTunes: Can an overt international pricing strategy negatively affect the brand image? 

Marketing is ultimately underpinned by customer behaviour, which may be explained in large part by studying consumer psychology. This focuses on how consumers behave at each stage of the purchasing process and why they react the way they do. Marketers can use this information to create and implement communication strategies that target specific client groups based on their psychological characteristics. Here are some ideas for marketing dissertation topics based on marketing and consumer psychology:

• What drives customers to buy things from Amazon?
• What are the benefits and advantages of customer internet reviews?
• What impact do marketing intelligence and planning have on sports marketing?
• How can businesses use Big Data to obtain a better knowledge of their customers’ psychology?
• What do customers think about green marketing?
• What are customers’ feelings about Burberry’s digital marketing efforts?
• What were the forefathers of word-of-mouth communication? A case study in blockbuster marketing.
• How does gender influence information processing among luxury goods consumers?

Facebook, Instagram, LinkedIn and Twitter are widely used mediums for reaching out to customers online. Social media has become an essential part of both local and international companies. Some topics for Social Media Dissertation are:

• A content analysis of Food brands Instagram posts.
• The impact of social media marketing on brand loyalty.
• Instagram, influencer marking and trust – a critical analysis.
• Partnering with YouTube content creators and influences – An effective marketing strategy for brands.
• Implications for marketing managers: limitations of social media marketing.

Ethics in Marketing is the implication of standards of fairness, or moral rights and wrongs, to marketing decision-making, behaviour, and practice in the firm. Using unethical marketing practices may put a company’s viability at risk and cost its reputation which might have taken years to build. From ethical business practices to Corporate Social Responsibility (CSR), several research options are available for a marketing dissertation. Some topics to begin with a dissertation on Ethics in Marketing are as listed:

• How have spam laws improved marketing ethics online?
• What impact does published codes of conduct have on customer buying behaviour? The cases of The Body Shop, Levi Strauss, and Marks and Spencer
• The influence of local culture on business ethics of immigrants- A case study of the UK
• Vegan vs cruelty-free: the politics of labelling and why it matters
• What factors distinguish a consumer’s choice of most and least socially responsible firms?
• Exploring how organizations use corporate social responsibility (CSR) to reinforce brand equity

Marketing is a process through which companies be they Local or International use to create and build brand awareness, and customer relations, and for increasing business profits. Marketing is a great field for research as it provides you with a large number of research topics and sources. Listed below are some Marketing Dissertation Topics to start from niche:

• Analysis and determination of consumer buying behaviour for Coca-Cola
• Critical research on how AI will help make better marketing decisions
• Brand advertising and political campaigns: a possible interwoven impact?
• Analysis of how brands exploit impulsive buying
• Marketing budgets included by BREXIT
• The effect of COVID-19 on the global economy
• The decline in organic reach on social media platforms
• Do people appreciate being click baited into sponsored posts?
• How the extraordinary content offered by intelligent chatbots can help sports teams strengthen fan loyalty

A dissertation requires a lot of independent research so it may get a bit difficult to start with. Demonstrating your ability to think critically and analytically is what you’re supposed to bring in your Marketing Dissertation. A marketing dissertation requires you to conduct extensive research and present an argumentation in a particular claim of the topic you have chosen. The very first step to presenting a perfectly written marketing dissertation is to choose a topic you’re genuinely interested in, this allows you to understand and present the arguments well. However, you should make sure that the topic chosen is capable enough of contributing to your future in career aspects. You can look for marketing topic ideas from present scenarios, academic journals and scholarly books. In the aftermath of choosing the topic, you’re supposed to develop a research question. While creating a research question you must keep in mind your ability to answer it through primary and secondary sources. Gather the necessary material for your research and prepare an outline for your Marketing Dissertation. The last and final step of presenting a perfectly written marketing dissertation is to revise, edit and proofread your dissertation and make changes if required. Revise your marketing dissertation as many times as you can until you are fully satisfied with the paper. 

The best research topics in digital marketing include Artificial Intelligence, Conversational Marketing, Video Marketing, Search Engine Optimisation, Influencer marketing, Pay per Click Advertising, Visual Search, and Social Media Management and Marketing.

Some special dissertation topics in commerce are: 1) Write about the influence that advertising picks up on the performance of purchasers. 2) Address about the scholars can be trained among the mobile phone business. 3)Write about how foreign commerce can manage standardisation.

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How to find a good marketing dissertation topic (2021-2022 Edition)

Dec 7, 2021 | Blog , Dissertation

Once again that time of the year when students across the world need to find a marketing dissertation topic is looming. I recently delivered a guest lecture at Henley Business School about the future of marketing, and many of the questions were related to finding good and relevant marketing topics. If you have followed the previous post about it, I published a list of ideas a year ago in this post . Now in this revised version of the post, here are a few ideas and places where you can find good research topics in the fields of marketing:

The Marketing Science Institute (MSI) Research priorities

The MSI publishes every two years a set of research priorities for marketing scholars. In its most recent edition covering 2020-2022 they have identified six major themes: (1) delivering customer value, (2) the evolving landscape of martech and advertising, (3), tools for capturing information to fuel growth, (4) the rise of omnichannel promotion and distribution, (5) organising for marketing agility, and (6) innovation, new product development, and commercialisation. In each of these themes they have listed a number of questions that they considered marketing academics should focus on in answering. You can find the full report here .

Literature reviews

Literature reviews usually summarise an area of knowledge, and the ultimate goal of most reviews is to identify potential research gaps. This year students are lucky, as many well-ranked journals have had a series of special issues around literature reviews. For instance, my co-authors and I recently published a literature review looking at the intersection of AI, consumer research, psychology and marketing. In our review, we identified the main themes, and theories that have been used in these fields, as well as possible future research avenues. The Journal of Business Research recently published a Special Issue on literature reviews in a wide range of topics, including loyalty programmes, the implications on marketing standardisation vs adaptation, customer journeys, artificial intelligence in marketing, interactive digital marketing, and social media marketing. All of these reviews usually examine a substantial body of literature and help you identify some of the research gaps in each of these areas. You can go have a look at this special issue here .

Call for papers

Journals in all areas of knowledge run Special Issues in a wide range of topics. My recommendation is that you look at the 3* and 4* journals in the field of marketing. You can download the latest ABS list 2021 (now rebranded Academic Journal Guide) here . For instance, you can find here some of the calls for papers that the Journal of Marketing has published for some of their conferences and special issues. Each of the calls for papers will have a set of research questions that experts in the field have considered to be relevant. Another useful resource is a Facebook group where calls for papers in the field of marketing are regularly shared.

Once you have found a research question – what next?

In order to ensure a strong research proposal (and a strong dissertation), it is crucial that you have an idea of the potential theoretical contributions of your study. In order to do so, you will need to frame your study within a theoretical lens. Many students struggle to understand what a theory is, and I wrote a short article about it here . You might end up changing the theoretical lens as you read more, or refining where the contribution in your initial theory is. If you’re doing exploratory research, you might find the link to your theoretical contribution only after you have collected and analysed your data. However, regardless of your approach, it is important that you demonstrate that you are engaging with the existing theories and that you have a broad idea (for your proposal) of where your contribution is. It is important to distinguish between theoretical contribution and contextual one. Ofter times students build proposals where only the context is new (e.g. no one else has done research on TitkTok, or no one has compared India vs Thailand in terms of consumer attitudes towards influencer marketing). These are contextual gaps, and even though they are important, you must spend time thinking more about the theoretical gap as well.

Just like in my previous post about marketing dissertation topics, I would also suggest that you consider working in a context where you would like to work in the future after you have finished your dissertation. Interested in fintech or fashion marketing? Well, try to make sure that you bring that element as part of the context of your dissertation.

I hope you found this post useful, and happy researching and writing your marketing dissertation. And remember: a good dissertation is a done dissertation. A great dissertation is a published dissertation. A perfect dissertation is neither.

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71+ Research Paper Topics & Ideas for Marketing Students  

As a marketing student, you probably have access to a plethora of resources such as your college library and of course, the internet, to come up with great research paper topics.

However, the thought of writing your research paper can be daunting, especially if you’re still brainstorming and don’t know what to write about.

Just like any other piece of writing, start by keeping your audience in mind. Then, make a list of research paper topics that are more relevant to your interests, or a new under-developed field (for example; augmented reality, or people sentiments towards Artificial Intelligence), or a unique research topic that intrigues your audience.

But if you’re still struggling to pin down one out of the many research paper topics for your program, we’ll suggest a number of them for you to either choose from; or for you to take inspiration from and come up with your own.

Table of Contents

How to Choose the Best Research Paper Topics

Before we dive into the details, you’ll have to familiarize yourself with the basics. For starters, pick up a pen and paper and brainstorm different topics that you’d like to write about.

While personal interest is definitely important, we also suggest you opt for a topic that will intrigue your readers.  Here are a couple of factors you ought to keep in mind while selecting a topic:

Keeping your personal interest in mind

You probably won’t be able to write a stellar research paper if you’re not interested in the topic. Sit down with your peers and advisors to discuss possible ideas. It will be easier for you to discuss different themes once you’ve written down all your ideas in one place. If you’ve decided on a specific keyword for instance “consumer behaviour”, you can look for similar research papers on the internet.

A research paper isn’t a descriptive essay which you can drag aimlessly. Your research paper needs to be based on factual data and that’s only possible if you’ve conducted thorough research. While jotting down points for your first draft, ensure your statements are supported with references or examples citing credible academicals and research work.

Don’t leave it till the last day

A lot of students tend to undermine the writing process and leave for the last few days. Bear in mind that you can’t possibly write your entire research paper overnight. In order to succeed, you’ll have to devote sufficient amount of time to research.

Also, be prepared to schedule meetings with your advisor on a regular basis as you’re bound to require help along the way. At this point, make sure you only rely on credible sources that will support your dissertation.

Examples & List of Research Paper Topics

If you’re still unable to decide a topic of your interest, here is a list of 70 unique marketing research topics that you can use as marketing project topics for your MBA, or any other marketing course:

• How do organizations use CSR ( corporate social responsibility ) to reinforce brand equity?
• What manipulation tactics do brands use to get more customers?
• How can brand image be communicated via social media marketing?
• How can social media impact the buying choices of shoppers?
• Are consumers equipped to shield themselves from direct marketing strategies?
• Determine and analyze consumer buying behavior for [product name]
• How does advertising impact consumer behaviour?
• How does family orientation impact marketing communications?
• What characteristics do buyers look for when purchasing a product online?
• How does global marketing incorporate standardization?
• What attributes do consumers look for when comparing products online?
• How do financial institutions differentiate their goods and services on the basis of social class?
• Is direct marketing really the most effective form of marketing?
• What internet marketing trends can be expected for the future?
• How to marketing strategies differ across different cultures?
• Can brand advertising impact political campaigns?
• How do brands exploit impulsive buying?
• How does loyalty cards encourage sales and boost customer loyalty?
• Can well-marketed brands get away with selling substandard quality products?
• How is globalization having on impact on consumer behaviour?
• Impact of brand image on customer loyalty
• Brand attributes that lead to an increase in customer loyalty
• Successful marketing approaches that helped break through strong market monopoly
• Impact of cause marketing on brand affinity with young mothers
• Effect of consumer promotions and discount offerings on brand equity
• The outcomes of advertising in a recession
• Influence on Social Media advertising on consumer behaviour
• Effect of TV advertising on top of mind awareness
• Understanding customer perceptions around event sponsorships
• Does corporate social responsibility translate into sales?
• Canadians perspective on being targeted with mobile ads based on their browser history
• Is direct marketing welcomed by people?
• Are customers able to differentiate between various mortgage offering by competing banks?
• Does social media influence buying behaviour
• Do people like being click baited into sponsored posts?
• Understanding the impact of celebrity endorsements on ROI for CPG brands
• Women’s sentiments around comparison advertising
• How effective is comparison advertising to build brand equity?
• Do consumers prefer purchasing routine grocery products online?
• Is earned media perceived to be as important as it appears to be?
• What makes people want to share content to their friends?
• Understanding why content goes viral
• Marketing challenges around the evolving family structures
• Are we losing the emotional value and significance of money being in a cashless society?
• Is centralized global marketing a good idea for brand health in local markets?
• How is augmented reality going to enhance marketing experiences?
• How will artificial intelligence support in making better marketing decisions?
• Is immersion marketing through virtual reality technology going to be accepted?
• What does the luxury auto buyer look for in a car?
• How to instill a desire to purchase for customers in the luxury category
• Harmful effects of advertising to kids
• Impact of in-store branding on brand salience
• Effect marketing strategies for restaurant businesses
• Habit formation and ways to integrate new products in consumer lifestyles
• Is display advertising going to die?
• Can Snapchat help small business grow?
• How do customers perceive the brand who advertise on Instagram?
• The impact of humour in advertising
• Do customers pay attention to nutrition labels?
• What triggers impulse buying behaviour
• Essentials to sky rocket a new brand to heights of awareness
• The factors that lead to customer satisfaction in young adults
• Elements that help build an emotional connection with your audience
• How do males and females differ in their buying behaviour of mobile phones
• Does language targeting help in ethnic advertising?
• Customer Perceptions: Are well known brands good in quality?
• Is radio still an effective method of advertising?
• Rural vs Urban marketing challenges to be mindful of
• Impact of internal branding on employee retention and turnover
• An in-depth analysis of political marketing in Canada

More Categories of Research Topics

Still in need of some inspiration? Here are a few research paper areas that you can explore:

• Distribution
• Consumer Behavior
• Relationship Marketing
• Brand Management
• Nonprofit Marketing
• Market Segmentation & Targeting
• Internet Marketing
• Marketing Planning & Forecasting
• Product Design & Positioning
• Direct Marketing
• Advertising
• Purchasing & Materials Management

Hopefully, these marketing thesis topics will help you come up with a few topics of your own. If you’re still confused about which area, you’d like to work with, we suggest you consult your advisor for some additional help. Good luck!

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Marketing Dissertation Topics

Mark Bradford

When it comes to picking a topic for your marketing dissertation, it's a pretty big deal. You want something that's not only interesting but also relevant to what's happening in the marketing world right now.

Your dissertation is your chance to dig into the ins and outs of marketing, from how people buy things to all the latest digital trends. So, choosing the right marketing dissertation topics means keeping up with what's going on in the industry, spotting new ideas, and finding something fresh that can contribute to the conversation.

If you need help with your project, use our marketing essay writing service to save time and produce a classier paper.

How to Choose a Marketing Dissertation Topic?

Choosing a marketing dissertation topic is a significant decision that can shape the direction of your academic and professional journey. Here are some steps gathered by our human essay writer to help you navigate the process:

Marketing Dissertation Topics List

Branding dissertation topics.

Branding encapsulates creating a distinct and memorable identity for a product, service, or company, encompassing its values, attributes, and perceptions to foster recognition, differentiation, and loyalty among consumers.

• Social media and brand perception.
• Digitalization and brand loyalty.
• Branding's consumer impact.
• Building brand equity strategies.
• Brand storytelling for engagement.
• Brand identity in markets.
• Brand extensions: risks and rewards.
• Trust and brand authenticity.
• Talent and employer branding.
• Emerging markets branding.

Digital Marketing Dissertation Topics

Digital marketing involves utilizing online channels such as websites, social media, email, and search engines to reach and engage with target audiences, promote products or services, and drive desired actions or conversions.

• The evolution of digital marketing trends.
• Social media marketing effectiveness.
• Search engine optimization strategies.
• Mobile marketing for on-the-go consumers.
• Email marketing for engagement and conversion.
• Influencer marketing impact and challenges.
• Data analytics in digital marketing.
• E-commerce strategies for sales optimization.
• Virtual reality and augmented reality in marketing.
• Personalization in digital marketing campaigns.

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MBA Marketing Dissertation Topics

Marketing and MBA are interconnected as business programs often include comprehensive courses in marketing strategy, consumer behavior, and market analysis.

• Consumer behavior in modern marketing.
• Marketing for competitive advantage.
• Branding and customer loyalty.
• Digital marketing: Trends and challenges.
• Market segmentation strategies.
• Product innovation.
• Pricing for profitability.
• International marketing strategies.
• Building customer relationships.
• Marketing ethics and responsibility.

Social Media Marketing Dissertation Topics

Social media marketing involves leveraging social media platforms to promote products or services, engage with target audiences, and build brand awareness.

• Influencer marketing effectiveness and ethics.
• Social media advertising trends and strategies.
• User-generated content and brand engagement.
• Social media analytics for marketing insights.
• Impact of social media on brand perception.
• Community management in online spaces.
• Social media crisis management strategies.
• Social commerce: merging social media and e-commerce.
• Social media and customer relationship management.
• Social media marketing for small businesses.

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Fashion Marketing Dissertation Topics

Fashion marketing encompasses the strategic planning and implementation of promotional activities and brand strategies tailored to the fashion industry.

• Fashion branding and identity.
• Digital challenges in fashion retail.
• Luxury fashion marketing strategies.
• Fast fashion's consumer impact and sustainability.
• Influencers in fashion marketing.
• Trends in fashion advertising.
• Ethics in fashion consumer perception.
• Experiential marketing through fashion events.
• Merchandising strategies for fashion sales.
• Globalization and fashion marketing.

Ethics in Marketing Dissertation Topics

Ethics in marketing refers to the moral principles and standards that guide advertising, promotion, and consumer interactions.

• Ethics in marketing profitability.
• CSR in marketing practices.
• Consumer privacy in digital marketing.
• Truth in advertising compliance.
• Ethics in influencer marketing.
• Sustainability in green marketing.
• Fair trade in marketing.
• Targeted marketing ethics.
• Brand communication transparency.
• Ethical decision-making in marketing.

Consumer Behaviour Dissertation Topics

Consumer behavior refers to the study of how individuals, groups, or organizations make decisions about what to buy, use, or discard.

• Social media's influence on consumer decisions.
• Brand loyalty versus price sensitivity.
• Packaging design impact on perception.
• Impulse buying behavior in e-commerce.
• Cross-cultural consumer behavior analysis.
• Emotions in consumer decision making.
• Environmental consciousness and consumption.
• Online reviews and consumer choices.
• Gender differences in buying behavior.
• Celebrity endorsements and consumer attitudes.

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• Open Access Institutional Repository of Georgia State University - Marketing Dissertations | Department of Marketing | Georgia State University . (n.d.). https://scholarworks.gsu.edu/marketing_diss/

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Marketing Dissertation Topics

Marketing is a broad and exciting field of study that intertwines with related subjects such as Psychology, Sociology, Business, and even Anthropology.

The field of marketing is always evolving, so there are plenty of ‘gaps’ in the literature to be filed by budding marketing students – whether you’re an undergrad or postgrad!

To help in the preparation of your marketing dissertation, this article suggests marketing dissertation topics that you could base your research on. These subject areas include relationship marketing, branding, direct marketing, international marketing (including influencer marketing), social listening, consumer psychology, online marketing, mobile marketing, marketing mix, social networks and marketing ethics.

Relationship Marketing Dissertation Topics

Branding dissertation topics, direct marketing dissertation topics, cultures and marketing dissertation topics, consumer psychology and marketing dissertation topics, online marketing dissertation topics, mobile marketing dissertation topics, the 4ps (price, product, promotion, place) of marketing mix.

• Social Networks and Marketing Dissertation Topics

Ethics in Marketing Dissertation Topics

Relationship marketing refers to the use of relationships rather than purely transactional means, while focusing on long term customer engagement. This lets companies acquire customers, while also maintaining customer loyalty that results in repeat custom for the firm. It is an important area for modern businesses, and a topical area on which to base your marketing dissertation with highly diverse topics:

• Digital relationship marketing in the age of COVID-19: Analysing the importance of personalisation and customisation.
• Generating customer loyalty through high-value content creation – a case study of UK fitness brands.
• What are the challenges for Tesco’s loyalty card scheme in today’s competitive business environment?
• Are switching costs effective barriers to customer retention in the airline industry?
• How can Amazon.com charge a premium price by using its diverse set of services and products?
• What are the motivations and expectations behind loyalty schemes for businesses to attract customers in the long run?
• To what extent does Café Nero’s app foster customer loyalty?
• How and why can relationship marketing be used to attract new customers through social media?
• How does product quality affect customer loyalty among high and low contact products?
• Can luxury goods retailers prevent barriers to switching by locking in customers through a unique set of services and products?
• How do retailers cope with polygamous behaviour among consumers?
• How does customer loyalty at Waterstone’s change when customers shop at their online store rather than in the high street as compared to customers of Amazon.com?
• In what ways does Waterstone’s improve its customer loyalty through its online store and smartphone apps?
• How can companies adopt social media for successful development of relationship marketing with customers?
• What are the challenges for small companies when adopting social media for increasing customer loyalty?
• Using smartphone apps to attract and retain new customers: Advantages and challenges for MNCs.
• Exploring the efficacy of customer service chatbots – helpful or frustrating?
• Exploring the effectiveness of online consumer tribes: A case-study of Tarot reading and personal development industries.

Branding is the promise of a company to its customers. Branding is an umbrella term to refer to a wide body of literature examining how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and so forth. Marketing dissertations on branding could be based on the following topics:

• An examination of the relationship between perceived risk and brand equity: A comparison of supermarket retailers in the UK.
• How does innovation impact consumer brand resonance? A case study of hospitality brands who were forced to innovate as result of COVID-19.
• Do consumers really understand a company’s brand values? The case of Starbucks vs McDonalds.
• How does the relative importance of tangible and intangible brand values vary across product types?
• Using digital methods to increase brand salience – a case study approach.
• Do leading brands need to have the products which attract a large number of customer segments?
• How is brand image affected by product availability for SME?
• Can the brand image be transferred between sectors? The case of Virgin Cola in the UK.
• How does unethical behaviour affect the brand image? The cases of Shell, Nike and Starbucks.
• How do firms use corporate social responsibility to build brand equity? The case of Body Shop.
• How can innovations sustain brands through the use of social media marketing?
• Can brand equity be transferred to a supermarket’s own branded products in the low-price segments?
• Using social media marketing to attract customers to brands of small companies.
• How can companies use smartphone apps to improve brand equity? The case of Starbucks and Café Nero.
• Targeting customers in ethnic markets: The case of Indian food customers in the UK supermarket sector.

The world of direct marketing is changing rapidly, as new technologies and social media allows companies to connect directly with the customer. This involves a wide range of tools and techniques that can be used to target consumers in a predominantly transactional manner. Direct marketers rely on information and a series of direct marketing media such as direct mail, magazines, newspapers, TV/radio, co-ops, telemarketing/teleservices and increasingly social media to disseminate their messages and acquire new customers. We have provided some suggested topics on direct marketing based on current trends, which you could use for your marketing dissertation:

• How do Tesco and Body Shop use their loyalty schemes to sell directly to the customer?
• How does the importance of factors that influence online selling vary according to product type in the services industry in the UK?
• Do customers respond differently to short and long-term offers in a competitive online environment? The case of online book sales.
• In what ways do free online chat rooms influence consumers’ response to direct sales promotions in social media environments?
• Assessing the effectiveness of beauty brands’ direct marketing via YouTube.
• How does the nationality (accent) of telemarketers influence customer response in an increasingly diverse international selling environment?
• Do consumers know how to protect themselves from unscrupulous direct marketing tactics used by social media marketing companies?
• How does message length affect the success of direct marketing messages? A comparison of online and offline mediums.
• Can direct online and social media marketing be used to build customer relationships or is it simply a transactional medium to acquire new customers in the short run?
• Can online marketing be as effective as a group-orientated tool as it is an individual-orientated one?
• How do prospecting methods differ in an online and offline environment? The case of the airline industry in the UK.
• Using SMS and email to connect with customers: Advantages and limitations of direct marketing.
• Social media marketing as a tool to target luxury customers: Advantages and issues for small companies.
• Using social media to reduce the cost of direct marketing: The case of small companies in the UK.

For some products and services, cultural considerations can play an important role in how marketers interact with consumers. With the increasing globalisation of business, firms have to pay greater attention to how national culture impacts upon consumer behaviour and customers’ reactions towards different types of marketing communication. Marketing across cultures is becoming more prominent in business, as more and more businesses are expanding throughout the world. This creates an ideal area to base your marketing dissertation on.

• How does innovation and culture influence the market performance of SMEs in China?
• Native advertising: Exploring its effectiveness in the UK, China, and the US.
• What are the effects of social media on organisational culture in the UK’s fashion industry?
• How is globalisation affecting the organisational culture of Toyota’s global operations?
• How does language impact upon brand identity? The case of Coca-Cola in the People’s Republic of China.
• How does culture affect the marketing of automotives? The Case of Toyota in China.
• What effect does culture have on marketing communications? The case of Coca Cola in India.
• How do marketers take into account regional differences in “national” culture? The case of banks in the Basque country and Catalonia, Spain.
• Can automotive vendors afford to treat consumers as a homogenous mass? The case of the North-South divide in Sweden.
• How does individualism-collectivism influence the sales of mobile phones? The case of the People’s Republic of China.
• How do supermarket chains overcome language differences in Switzerland?
• How can banks use pricing strategy to boost customer satisfaction and profitability?
• How can national culture explain the prominence of Scottish whiskey sales in the global whiskey market?
• How can countries use national culture to help them promote major exports? The case of the Champagne region, France.

Marketing is fundamentally underpinned by consumer behaviour, which can largely be explained by examining consumer psychology. This highlights how consumers behave in each stage of the buying process and why they react as they do. On this basis, marketers can design and implement communication strategies that target specific customer groups based on their psychological profiles. Some suggestions to base your marketing dissertation within the area of marketing and consumer psychology are as below:

• What motivates consumers to purchase products from Amazon?
• What are the uses and gratifications associated with consumer online reviewing?
• How does marketing intelligence and planning affect sports marketing?
• How can organisations make effective use of Big Data to gain an understanding of their customers’ psychology?
• What are customers’ perceptions towards green marketing?
• What are customers’ attitudes towards digital marketing activities of Burberry?
• What are the antecedents of word-of-mouth communications? The case of blockbuster marketing.
• What are the effects of negative word-of-mouth communications on organisational performance?
• How does gender effect information processing among consumers of luxury goods?
• What role does motivation play in buying behaviour? An examination of the mobile ringtone market in the UK.
• How does gender effect selective distortion among luxury goods buyers?
• What role does learning play among functional online advertisements?
• Does the importance of beliefs and attitudes vary across low and high involvement products?
• How does gender influence online purchase behaviour of luxury goods?
• How is social media affecting the buying behaviour of luxury goods in the fashion industry?

When marketing moves online the traditional rules are either broken or extended. Such extensions include the need to take into account privacy, security, the greater ability to customise and personalise user experiences, the changing nature of consumer behaviour and the interaction of online and offline mediums. Online marketing has become essential for organisations in gaining competitive advantages and enhancing their business performance. Online marketing is a useful and current area of market research. Some suggestions to base your dissertation on online marketing are as below:

• How can firms customise their products? The case of Apple.
• What are the effects of a successful digital marketing campaign on Dior’s brand performance?
• What are the benefits and challenges of using social media to market luxury goods?
• How does using web analytics for digital marketing enhance brand performance?
• What is the impact of digital marketing innovation on Apple’s performance?
• What are the benefits and challenges faced by Burberry in using digital marketing?
• How can firms personalise their products? The case of Nike.
• An assessment of the value of assortment to customers: The case of Dell Computers.
• How does a consumer’s perception of control affect their choice of brand? The case of buying computers online.
• How does visual constituency affect site identity and product attitude?
• How does gender affect online consumption behaviour?
• How can firms successfully combine online and offline shopping features? The case of Amazon.com/Toys-R-Us.
• What product attributes are most valued by consumers in search, comparison and purchase decision-making online?
• How do consumers react to brand alliances online? The case of Amazon.com and Wal-Mart.
• An investigation of the antecedents of consumer behaviour in online auctions? The case of eBay.

Mobile marketing has become the latest marketing communications medium which enables large brands such as Coca-Cola, Nintendo, MTV, New Labour, Lastminute.com, and others to attract new customers and retain existing ones in both traditional and non-traditional ways. With the lowering of mobile phone tariffs and the increased levels of Internet browsing using mobile phones, this medium has become increasingly important to marketers. Below are suggestions for dissertation topics in the area of mobile marketing:

• How does permission-based marketing impact mobile marketers when developing and implementing international marketing campaigns?
• How can brand image be conveyed in a mobile marketing environment?
• Can a strong brand image be built through mobile marketing techniques?
• What do customers want from mobile marketing messages?
• How does location influence mobile marketing communications?
• What role does timeliness play in mobile marketing communications?
• What are the advantages and disadvantages of push and pull mobile marketing strategies?
• How can mobile marketing be used as a viral marketing tool?
• How can mobile payment services increase revenue for mobile marketers? The case of Vodafone.
• How can customer relationship management (CRM) be applied in a mobile marketing environment to improve customer loyalty?
• How can marketing managers drive consumer acceptance of mobile marketing?
• What impact does brand personality have on purchase intentions in the context of mobile marketing?
• What are the diffusion and success factors of mobile marketing?

The 4Ps concept represents the cornerstone of marketing is widely used by marketing managers when trying to influence consumer decision-making processes. Below are suggestions for dissertation topics in the area of the Marketing mix:

• How do price adjustment strategies vary in online and offline environments? The case of music sales.
• Can an overt international pricing strategy negatively affect the brand image? The case of iTunes.
• How effective are public relations campaigns following brand failures? The cases of Nike, Shell, and Marks and Spencer.
• The impact of firms varying the frequency of their advertisements in online and offline environments on customers’ purchase intentions? The case of Waterstone’s.
• The impact of product information availability and persuasive advertising on consumer behaviour.
• Differences between comparison and non-comparison advertising and the impact on customers’ purchase intentions? The case of the alcoholic drinks industry in the US.
• Advantages and disadvantages of online advertising in international marketing.
• Can point-of-purchase promotions be as effective in an online environment as they are offline?
• How important is location to customer choice in the UK’s airline industry?
• How has the Internet helped unsought goods build brand awareness? The case of comparison websites.
• Is word-of-mouth (i.e. online customer reviews) the new element of the Marketing mix?
• How important is the Marketing mix for non-profit organisations?
• The effect of brand awareness on consumers’ purchase intentions. The case of low and high involvement product categories.

Social Media Marketing Dissertation Topics

Social media networks (e.g. Facebook, Twitter, Instagram, and LinkedIn) are not only changing the consumers’ attitudes and behaviours, but they are also presenting marketing practitioners with new challenges when trying to reach and acquire customers online. As social media networks become more popular, a marketing dissertation in this area will be timely and in line with current marketing research trends.

• What uses and gratifications are provided by beauty brands’ social media content?
• A content analysis of Food brands Instagram posts.
• An examination of the positive, neutral and negative user comments on Facebook and their impact on future participation in discussions.
• Why have functional applications on Facebook achieved so little success compared with their fun counterparts?
• How do applications of Facebook turn users into sales? The relationship between total installs, daily active users, and application valuation.
• A comparison of the effectiveness of banner advertising on different social media networks? The cases of Facebook, Instagram and Twitter.
• What impact does newsfeed restriction have on consumers’ attitudes and behaviours towards using Facebook?
• Is electronic word-of-mouth more persuasive than traditional word-of-mouth? An investigation into online customer reviews.
• Does traditional customer loyalty apply to consumer behaviour in social media networks?
• How do non-profit organisations execute marketing campaigns on social media networks such as Facebook?
• Can firms measure the ROI of their social media marketing?
• An investigation of the impact of brand post popularity on Facebook brand fan pages on social media marketing.
• Usage, barriers and measurement of social media marketing: Implications for marketing managers.
• The impact of social media marketing on brand loyalty.
• How do firms use social media marketing to encourage customers’ purchase behaviours?
• How do vegan brands use social listening to enhance their marketing strategy?
• Instagram, influencer marking and trust – a critical investigation.
• Partnering with YouTube content creators and influences – an effective marketing strategy for fitness brands?

The power of the media in changing consumer attitudes has a significant impact on how firms are expected to behave, as well as how they should integrate ethics into their marketing campaigns. As a consequence, marketing ethics is concerned with a range of issues from ethical business practices, to Corporate Social Responsibility (CSR) programmes and cause-related marketing. Below are suggestions for dissertation topics in the area of marketing ethics and CSR:

• The role of EasyJet’s low fare online pricing strategy on changing customer demand trends?
• Exploring Patagonia’s marketing strategy – Green or Greenwashing?
• The impact of FairTrade labels on consumers’ purchase behaviours?
• Vegan vs cruelty-free: the politics of labelling and why it matters.
• What impact do published codes of conduct have on customer buying behaviour? The cases of The Body Shop, Levi Strauss, and Marks and Spencer.
• How do ethical purchase intentions and ethical awareness affect purchasing behaviour? A comparison between the sales of battery and free-range chickens.
• What impact do cause-related marketing campaigns have on consumer buying behaviour? The case of Starbucks’ Raise a cup to a good cause campaign.
• Why do some controversial marketing communications work whilst others fail? The case of PETA – People for the Ethical Treatment of Animals.
• How have spam laws improved marketing ethics online?
• What factors distinguish a consumer’s choice of most and least socially responsible firms?
• How do firms use public relations to recover from consumer boycotts? The case of Shell and Nestle.
• The role of gender differences in the impact of CSR perceptions on corporate marketing outcomes.
• The relationship between marketing ethics and corporate social responsibility: Serving stakeholders and the common good.
• The role of trust in building company reputation and brand equity through CSR initiatives.
• Firm performance and corporate social responsibility. An investigation into the role of marketing competence and market environment.

Captivating Marketing Dissertation Topics

Navigating the realm of marketing research as a student can be quite daunting, especially when faced with so many possibilities and emerging issues that affect the marketing world.

That being said, there are plenty of captivating topics that present themselves in the current research arena, offering an excellent opportunity to explore and discover unique insights into the dynamic nature of marketing dissertation topics.

In this blog post, we have curated a selection specifically tailored for college and graduate students looking for fresh ideas for their research projects. By the end of the post, you will have gained invaluable knowledge about existing and future trends in marketing. You will also be better placed to contribute towards the field’s continued growth.

With some effort and determination, we are certain that you will create something remarkable.

What is Marketing?

Businesses must continually provide customers with a great experience by delivering superior value through high-quality content to drive sales growth.

In this regard, marketing helps companies to reach their target audience and deliver meaningful messaging. This enables companies to showcase the worth of their products or services and fosters brand loyalty among existing consumers.

At its core, marketing involves creating significant relationships between prospects and brands while simultaneously establishing a strong presence in the marketplace. Doing so empowers organizations to make lasting impressions on potential customers – ultimately contributing towards business success.

The Essence of Marketing Research

Marketing research provides businesses with an invaluable tool for understanding their target audiences and the broader market. Through quantitative and qualitative data analysis in marketing research, companies can uncover consumer preferences, needs, and desires – ultimately informing decision-making around product development, pricing strategies, promotional activities, and distribution channels.

All this valuable insight allows businesses to stay ahead of competitors by filling gaps in products or services while leveraging any competitive advantages they possess.

In the following sections, we present a list of marketing research topics on which you can focus your research.

Strategic Marketing Topics

Branding dissertation topics ought to consider various issues like competitive advantage and customer-centric marketing strategies. You need to look at marketing ethics, relationship marketing, international marketing, and online marketing to get a better understanding of how to structure your marketing dissertation topics.

1.  What is the impact of social media strategies on consumer behavior?

2.  How to optimize search engine optimization for mobile marketing

3.  Analyzing customer engagement in digital marketing campaigns

4.  The role of influencer marketing in building brand loyalty

5.  Examining the market segmentation strategies for online shopping

6.  Corporate social responsibility and its impact on brand reputation

7.  What is the effectiveness of content marketing in lead generation?

8.  The influence of social media platforms on purchase decisions

9.  Harnessing augmented reality in marketing campaigns for customer engagement

10.  Analyzing data analytics in email marketing for effective targeting

Digital Marketing Topics

The contemporary business world shows customer demand trends inclined towards online or digital marketing. Online and offline marketing are different with a modern effective marketing strategy necessitating an understanding of consumer psychology to gain a competitive advantage. Let's take a look at some digital marketing dissertation topics to consider for your paper.

1.  Enhancing mobile marketing through effective content strategies

2.  Best strategies for implementing search engine optimization techniques

3.  Developing an influencer marketing strategy for brand engagement

4.  The role of a social media platform in driving customer engagement

5.  Market segmentation strategies for effective digital marketing campaigns

6.  What is the impact of video marketing on brand perception?

7.  The influence of customer behavior on online shopping trends

8.  Leveraging content marketing strategies for repeat purchases

9.  Assessing the role of augmented reality in enhancing customer experience

Technology is rapidly growing in application across the world. There are countless new forms of tech being developed and that could pique your interest as a marketing student. Take a look at this   human cloning essay and consider the implications of this form of technology in the marketing field. It could provide an intriguing and rarely explored study area for your dissertation.

Social Media Marketing Topics

Online marketing dissertation topics could focus on social media issues. A successful digital marketing campaign helps boost customer loyalty and adds to the marketing mix. Take a look at these ideas to write a high-quality social media marketing dissertation.

1.  The role of social media in driving customer engagement analysis

2.  The effectiveness of content marketing strategies on social media platforms

3.  The relationship between social media marketing and brand loyalty

4.  The influence of social media strategies on online shopping behavior

5.  The role of social media marketing in enhancing customer satisfaction

6.  The impact of social media marketing on company reputation

7.  Exploring the use of video marketing in social media campaigns

8.  What is the role of lifestyle branding in social media marketing?

9.  Evaluating the effectiveness of social media marketing in lead generation

10.  The role of corporate social responsibility in social media marketing strategies

11.  What is the effectiveness of email marketing in social media campaigns?

12.  Exploring the use of augmented reality in social media marketing campaigns

13.  The role of data analysis in driving social media marketing decisions

Content Marketing Topics

These are some of the most prevalent dissertation topics in marketing today. Managing global brands requires a boost to the brand value through content creation. Integrated marketing communication involving greater content provision boosts engagement and could prove useful in increasing customer satisfaction. With that in mind, we'll now look at some content marketing topics.

1.  Analyzing the impact of content marketing on social media platforms

2.  The effectiveness of content marketing strategies in marketing campaigns

3.  Investigating the influence of content marketing on consumer behavior

4.  Assessing customer engagement analysis through content marketing initiatives

5.  The purpose of social media platforms in content marketing strategies

6.  The role of content marketing in driving digital marketing strategy

7.  Exploring the use of video marketing in content marketing campaigns

8.  What is the impact of content marketing on brand loyalty?

9.  Investigating market segmentation strategies in content marketing

10.  Assessing corporate social responsibility in content marketing efforts

11.  The role of content marketing in influencer marketing campaigns

12.  Evaluating the effectiveness of email marketing in content distribution

13.  Exploring augmented reality applications in content marketing

14.  Investigating the role of data analysis in optimizing content marketing strategies

15. Beauty brands direct marketing techniques using content marketing strategies

Marketing Communications Research Topics

1.  Enhancing customer engagement analysis in digital marketing campaigns

2.  Exploring the effectiveness of influencer marketing strategies

3.  The role of content marketing strategies in building brand loyalty

4.  Analyzing the impact of social media platforms on marketing campaigns

5.  Market segmentation techniques for targeting audiences in mobile marketing

6.  The influence of corporate social responsibility on brand reputation

7.  Optimizing video marketing for enhanced customer satisfaction

8.  The role of marketing communications in customer behavior analysis

9.  What is the use of augmented reality in marketing campaigns?

10.  Creating compelling marketing content for effective online shopping experiences

11.  Leveraging information technology for personalized marketing strategies

12.  The significance of marketing activities in driving sales growth

13.  Comparative analysis of marketing strategies in different business industries

14.  Email marketing strategies for effective customer engagement

15.  Analyzing consumer buying behavior in relation to marketing communications

16.  The impact of market research on developing successful marketing campaigns

Dissertation topics in marketing must consider ethical business practices as you'll have to defend your thesis to your supervisor. Keep this in mind when writing your paper. You can also   buy a dissertation to avoid making ethical mistakes that may invalidate your work.

Product Development and Innovation Research Topics

1.  Incorporating digital marketing strategies in product development processes

2.  Leveraging social media marketing for innovative product launches

3.  The role of marketing strategy in driving product innovation

4.  Mobile marketing techniques for product development and market penetration

5.  Optimizing search engine optimization for product visibility and adoption

6.  Integrating influencer marketing in new product development strategies

7.  Exploring marketing research paper topics in product innovation

8.  Assessing the impact of social media marketing on product performance

9.  Designing effective marketing strategies for new product development

10.  Leveraging social media strategies for product promotion and customer engagement

11.  Evaluating the effectiveness of marketing campaigns in product innovation

12.  Content marketing strategies for creating product differentiation and awareness

13.  Identifying key marketing research topics for product development success

14.  Implementing best social media strategies to drive product adoption

15.  Analyzing consumer behavior in relation to product innovation and adoption

16.  Customer engagement analysis in social media platforms for product development

17.  Market segmentation techniques for targeting specific audiences in product development

18.  The role of corporate social responsibility in shaping product development strategies

Retail Marketing Research Topics

1.  The impact of digital marketing strategies on retail sales growth

2.  Leveraging social media marketing for enhanced retail customer engagement

3.  Effective marketing strategies for driving foot traffic to retail stores

4.  Available mobile marketing techniques for personalized retail experiences

5.  Optimizing search engine optimization for online retail visibility

6.  Developing a comprehensive digital marketing strategy for retail businesses

7.  What is the role of influencer marketing in retail brand promotion?

8.  Social media marketing impact on consumer behavior and business performance

9.  Investigating relevant marketing research paper topics in retail marketing

10.  Assessing the impact of social media marketing on retail brand awareness

11.  Implementing effective marketing strategies to drive retail store success

12.  Leveraging social media strategies for enhanced retail customer acquisition

13.  Analyzing the effectiveness of marketing campaigns in retail sales

14.  Content marketing strategies for building brand loyalty in retail

15.  Identifying key marketing research topics for retail success

16.  Implementing best social media strategies to drive retail conversions

17.  Understanding consumer behavior in retail environments for improved sales

18.  Customer engagement analysis in social media platforms for retail brands

19.  Market segmentation techniques for targeting specific retail audiences

20.  The role of corporate social responsibility in retail branding

21.  Enhancing customer satisfaction and loyalty in online retail shopping

22. The influence of brand loyalty in the pricing strategy of SMEs in the fast food industry

Getting your topic right is not your only concern, maintaining your reader's attention can be quite difficult. Remember to use a catchy hook to keep your audience, well, hooked. It would be catastrophic to get a good topic only to lose your reader in the beginning. Review these   hook examples for essays to learn how to introduce your reader to the topic.

International Marketing Research Topics

1.  Cross-cultural impact on digital marketing strategies in international markets

2.  Social media marketing strategies for expanding global market reach

3.  Marketing strategy adaptation for mobile marketing in international contexts

4.  Enhancing international visibility through search engine optimization (SEO)

5.  Developing effective digital marketing strategies for international expansion

6.  The role of influencer marketing in international consumer behavior

7.  Exploring emerging market research paper topics in international marketing

8.  The impact of social media marketing on international market entry

Emerging Trends in Marketing Topics

1.  The impact of artificial intelligence on digital marketing strategies

2.  Exploring the rise of social commerce in social media marketing

3.  Evaluating the role of voice search in mobile marketing strategies

4.  Analyzing the influence of voice assistants on consumer behavior

5.  Investigating the integration of virtual reality in marketing campaigns

6.  Assessing the use of user-generated content in influencer marketing

7.  Exploring personalization strategies in marketing research paper topics

8.  Analyzing the impact of augmented reality in marketing activities

9.  Evaluating the role of chatbots in customer engagement analysis

10.  Investigating the influence of blockchain technology in marketing strategies

11.  Assessing the impact of micro-influencers in social media marketing

12.  Exploring the role of gamification in marketing mix optimization

13.  Analyzing the effectiveness of video marketing in engaging target audiences

14.  Investigating the use of data analytics in marketing content creation

15.  Evaluating the role of neuromarketing in consumer behavior analysis

16.  Exploring the impact of social listening in brand reputation management

17.  Analyzing the influence of user experience design in online shopping

18.  Investigating the role of chat marketing in lead generation

19.  Assessing the impact of subscription-based business models on customer satisfaction

20.  Exploring the use of influencer marketing in B2B companies

21.  Analyzing the role of artificial intelligence in marketing research

22.  Investigating the influence of emotional branding in customer loyalty

23.  Assessing the impact of mobile payment systems on purchase decisions

24.  Exploring the role of sustainability in corporate social responsibility strategies

25.  Analyzing the effectiveness of influencer marketing in niche markets

26.  Which are the most noteworthy technologies that drive chat marketing?

Relationship Marketing Dissertation Topics

Relationship marketing is a marketing strategy tailored to creating and retaining lasting relationships with consumers. Writing a relationship marketing dissertation topic will require an understanding of customer needs, preferences, and traits. This will help you structure issues such as marketing efforts and the importance of a personalized experience. Consider topics involving issues like social media marketing, email marketing, and mobile marketing messages. Let’s take a look at some of these topics.

1.   The influence of relationship marketing on brand value in the retail industry

2.   The responsibility of social media in shaping relationship marketing techniques

3.   Relationship marketing's impact on customer happiness in the hospitality industry

4.   The impact of tailored marketing communication on the development of strong customer relationships

5.   The importance of confidence in relationship marketing and how it affects client retention

6.   Using customer relationship marketing (CRM) software in relationship marketing techniques

7.   The role of consumer involvement in relationship marketing initiatives

8.   Relationship marketing and ethical marketing techniques

9.   Consumer relationship marketing's impact on customer loyalty

10.  Relationship marketing's function in fostering consumer advocacy

11.  Relationship marketing's effect on client retention rates

12.  The incorporation of reward schemes into relationship marketing techniques

13.  The importance of customer satisfaction polls in relationship marketing initiatives

14.  Relationship marketing's impact on consumer recommendation habits

15.  Relationship marketing's success in the B2B (business-to-business) setting

16.  Emotional intelligence's importance in relationship marketing tactics

17.  The effect of relationship-based advertising on e-commerce client retention

18.  The application of mobile marketing in relationship marketing initiatives

19.  Relationship marketing's impact on customer attrition rates

20. The function of relationship marketing in the development of community-based brands.

Take note of topics that are inclined towards building brand equity and online customer reviews when deciding on your focus. Remember to cite your paper correctly, whether you get your information from a book, journal,   Ted Talk , or any other source of material.

Branding Dissertation Topics

This section will look at 20 fascinating branding dissertation themes covering a wide range of branding-related subjects. This material will give you a solid basis to dig into the field of branding and its critical function in today's highly competitive economy, from the bearing of branding on customer purchase decisions to the effect of brand packaging on customer behavior. Prepare to write an outstanding dissertation that demonstrates your competence in branding techniques!

1.  Branding's impact on customer purchase decisions

2.  The effect of personality characteristics on customer loyalty 

3.  The function of brand narratives in establishing psychological bonds with customers

4.  The efficiency with which brand expansions leverage brand equity

5.  Brand positioning's impact on customer impressions and choice

6.  The impact of brand awareness on customer beliefs and actions

7.  Brand equity's influence on earnings and valuation

8.  The importance of brand integrity in the development of confidence and trustworthiness

9.  The impact of advertising reputation on customer attitudes and engagement to brands

10. The influence of celebrity advertising on the brand's reputation

11. The importance of company involvement initiatives in the development of customer loyalty

12. The influence of Twitter and Facebook on brand development and customer involvement

13. The impact of company image on customer trust and loyalty

14. The usefulness of co-branding collaborations in broadening consumer appeal

15. The impact of sponsorship initiatives on company perception and consumer retention

16. Brand recognition and customer brand perception and support

17. Social branding's impact on customer opinion and buying impulse

18. The significance of corporate values in customer purchasing choices and brand loyalty

19. The use of olfactory marketing to create lasting company encounters

20. The influence of trademark wrapping on customer opinion and purchasing habits.

The field of branding presents an abundance of fascinating marketing dissertation topics that could aid marketing students in investigating different facets of brand management. By delving into these topics, you can gain an in-depth understanding of the part branding plays in contemporary markets. These topics further offer a great chance for students to demonstrate their proficiency and add to the ever-growing field of branding.

Direct Marketing Dissertation Topics

We will now look at 20 captivating dissertation topics that require us to dig into the intricate nature of direct marketing. Covering a range of areas such as the influence of telemarketing, direct mail marketing, social media ads, and email marketing, we will integrate these issues into aspects related to consumers. This includes looking at these marketing campaigns’ effects on customer loyalty, corporate image, revenue generation, and consumer reaction rates. Let’s get to it.

1.   The influence of mobile marketing messages on consumer response rates

2.   The efficacy of email marketing in producing leads and conversions

3.   The responsibility of customer orientation in direct marketing campaigns

4.   The application of data analytics in augmenting direct marketing policies

5.   The influence of direct marketing on consumer lifecycle importance

6.   The value of telemarketing in influencing target audiences

7.   The function of consumer segmentation in direct marketing schemes

8.   The effect of social media promotion in direct marketing endeavors

9.   The effect of direct marketing on customer retention

10.  The usefulness of direct reaction TV advertising in boosting sales

11.   The responsibility of mobile marketing in direct marketing policies

12.  The impact of direct marketing on brand awareness

13.  The application of offers and incentives in direct marketing schemes

14.  The effect of direct marketing on consumer satisfaction and response

15.  The efficacy of direct marketing in the wholesale business context

16.  The feasibility of using customer relationship management (CRM) systems to streamline marketing campaigns

17.  The effect of direct marketing on consumer recommendation

18.  The utilization of social testimonials and proof in direct marketing operations

19.  The influence of direct marketing on consumer credibility and confidence

20.  The efficacy of direct marketing in producing growing sales and earnings

Direct and online marketing strategies differ sometimes. Our   marketing dissertation helpers can assist you in choosing the best topic for your dissertation

Cultures and Marketing Dissertation Topics

In a rapidly globalizing marketplace, discerning the connection between marketing and culture is vital for organizations that seek success in international markets. This section offers 20 fascinating marketing dissertation topics that examine the intricacies and inferences of cultural effects on marketing schemes. From exploring the influence of cultural norms on customer traits to examining the problems and benefits of cross-cultural marketing, these issues delve into different facets of customer perception, cultural adaptation, and advertising efficacy.

• The impact of societal norms on buyer purchasing habits in various regions
• Multicultural marketing: Issues and Solutions for global brands
• The influence of societal emblems and images on brand identification and impression
• Marketing strategy cultural alterations: Effective techniques for heterogeneous industries
• Cultural disparities in customer purchasing habits and marketing strategy consequences
• The influence of societal customs on consumer perceptions regarding promotion
• Successful and unsuccessful cultural marketing efforts
• Traditional beliefs and brand commitment and consumer retention
• The impact of cultural aspects on advertising efficiency
• Cultural intelligence's importance in foreign advertising tactics
• Cross-cultural customer habits in the technological age: Marketing possibilities and problems
• The effect of cultural prejudices in advertising on company image and reaction from customers
• The impact of cultural influences on product design and packaging
• Personalization vs. standardization: Marketing strategy adaptation methods for diverse cultures
• The role of cultural awareness in transnational corporate leadership
• Moral issues and customer attitudes to cultural exploitation in advertising
• Subcultures' effect on buyer habits and marketing techniques
• Cultural variations in web-based customer actions: Ramifications for online marketing 
• The importance of ethnic origin in brand choices and customer retention
• The effect of multiculturalism on the efficacy and innovation of marketing teams.

Conclusively, the domains of marketing and culture provide a valuable landscape for exploration and research. Our next dissertation topics shed light on the complex connection between marketing and cultural schemes in modern varied markets. Going through these topics will help you develop a better understanding of how culture influences brand perception, customer behavior, international strategies, and marketing campaigns. Marketers with this knowledge can accurately traverse cultural variations, change their policies, and develop optimal marketing strategies that reverberate with varied readers.

Online Marketing Dissertation Topics

Online marketing is an integral instrument for corporations to sway and communicate with their intended audience. The evolution of technology leads to the development of policies and procedures employed in online marketing. This section seeks to examine different facets of online marketing and how it influences businesses.

We will consider topics like social media marketing and optimization, influencer marketing, and mobile marketing, enabling readers to get helpful perceptions and suggestions for organizations to stay competitive in the rapidly growing world of online marketing.

• Online advertising's influence on customer buying habits
• The efficiency with which search engine optimization (SEO) drives conversions and traffic to a website
• Social media advertising's significance in brand growth and consumer interaction
• The impact of Internet feedback on customer purchasing decisions and brand image
• The impact of content advertising on brand recognition and commitment
• The persuasive marketing effect on customer perceptions and purchase habits
• The relevance of wireless advertising in attracting and retaining on-the-move customers
• The impact of tailored marketing methods on consumer satisfaction and loyalty
• The efficiency with which digital advertising initiatives generate inquiries and sales
• The effect of monitoring online customer behavior and data insights on marketing tactics
• The importance of online consumer networks in fostering customer loyalty and endorsement
• The impact of online client feedback on business awareness and governance of reputation
• The efficacy of redirecting efforts in internet marketing in boosting sales
• The influence of virtual and augmented reality (VR and AR) on internet marketing tactics
• The impact of user-generated material on company perceptions and customer interaction
• Online brand forums' impact on customer attitudes and purchasing intentions
• The efficiency with which internet video marketing captures customer interest and drives transaction
• Social media influencers' impact on internet-based brand impression and purchasing behavior
• The importance of digital customer service in increasing client happiness and retention
• The impact of Internet brand trust and credibility on customer purchasing decisions

You could also look at the connection between   police body cameras and public trust to determine the implications of transparency on entities. The possibilities are endless. Be creative with this one.

Consumer Psychology and Marketing Dissertation Topics

Comprehending customer psychology is imperative for marketers to utilize valuable marketing policies. We will examine different aspects of consumer psychology and how they influence marketing. A thorough explanation of issues like social media influence, emotional aspect of consumer preferences, celebrity endorsement, and color psychology will help you get a deeper understanding of customer purchasing behavior. This will in turn enable you to shape your dissertation topic in a way that resonates with customers on a deeper level.

• Color psychology's influence on customer habits in internet marketing.
• The impact of feelings in the customer purchasing process and how it affects marketing methods
• Social media's impact on customer views and devotion to a brand
• The efficiency with which tailored marketing communications increase customer involvement
• The impact of nostalgic advertising on customer tastes and intent to buy
• The influence of famous patronage on customer attitudes and purchasing behavior
• The impact of social norms on genuine brand assessments among consumers
• Pricing tactics and customer perceptions of cost
• The influence of product package layout on buyer attitudes and purchases
• The influence of proof of legitimacy on customer trust and purchase patterns
• The impact of internet feedback and evaluations on customer purchasing decisions
• The influence of narration in branding on customer involvement
• The efficacy of corporate narratives in eliciting emotional responses from customers
• The effect of marketing archetypes on customer beliefs and behavior
• Customer confidence in online shopping and its consequences for digital advertising
• The impact of ecological responsibility on buyer attitudes and confidence in brands
• The impact of viral advertising efforts on consumer understanding and customer involvement
• The influence of gender prejudices in branding on customer views and purchasing habits
• The impact of tactile advertising on customer interactions and company image
• The impact of peer influence methods on customer purchasing decisions and inclinations

Consumer psychology has a major part to play in developing marketing strategies. It allows us to delve into the emotional, cognitive, and social issues that impact customer behavior. These topics shed light on the manner in which marketers can influence customer behavior and perceptions. Focusing on such issues will help you create engaging pieces with marketing dissertation topics tailored to your field.

How to Choose a Relevant Marketing Topic for Your Research

When it comes to selecting a suitable research topic in marketing, an organized approach is essential. To assist you with your decision-making process, here are some useful tips:

1.  Prioritize Your Interests and Passions

• Give precedence to areas of marketing that excite you.
• Pick out a subject matter that truly entices you to delve into the research and discover studies that can back up your claims.

2.  Narrow Down the Focus of Your Topic

• Start with an extensive idea, then refine it into something more precise.
• For instance, if influencer marketing has caught your eye - hone in on "Assessing the Effectiveness of Influencer Marketing from the ROI Point-of-View". 

3.  Explore Online Resources

• Make use of online lists containing fresh ideas for essay topics related to marketing for inspiration or reference points.
• Utilizing these resources will allow you to uncover numerous viable topics pertaining directly to what interests you most.

4.  Select a Well-Researched Topic

• Make sure your chosen theme has substantial existing data sources already available about it.
• Allow yourself room to find any gaps within those studies – giving way for unique contributions that you could make.

5.  Utilize Online Academic Databases

• Access relevant search engines such as BSC (Business Source Complete), Emerald, Proquest, and SCOPUS that offer access to scholarly articles and reports concerning your topic choice.

Get Help Today with Your Marketing Research

If you need help narrowing down your research topic to suit specific issues and points of concern, do not hesitate to   contact us today.

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Marketing Dissertation Topics – Selected For Year 2023

Published by Alvin Nicolas at November 30th, 2022 , Revised On June 13, 2024

Marketing is a degree course focusing on commerce, lead generation and sales, so you’ll learn much more than creativity when pursuing a Marketing degree.

You will discover how to create spending plans, locate potential customers, penetrate foreign markets and select prices or revenues as part of your marketing degree programme.

Undergraduate, Master and PhD marketing students must complete their dissertation projects before the university awards them a degree.

Many students need help developing compelling marketing dissertation topics that inspire their creativity. The trick is to be mindful of the changes and the latest trends in the marketing industry.

Consider examining brand-new marketing trends so your dissertation project explores a current issue and helps you advance your professional career according to your expectations.

For example, think about the proliferation of social media and online shopping, but also the changes in customer relationships that need special consideration. Your marketing dissertation should provide readers with new, original and focused information.

To help you get started with your marketing dissertation, we have compiled a list of cutting-edge marketing dissertation topics and titles.

You can confidently use these topics because our PhD marketing experts have conducted in-depth research to ensure sufficient literature material is available on these marketing dissertation ideas.

Digital Marketing Dissertation Topics

With everyone going online, digital marketing is booming at present. With the help of effective digital marketing, even a small retail business can achieve great success. For this reason, digital marketing topics are commonly picked by students who want to become certified experts in this field.

Even though students think they are spending their best time on their thesis, choosing the wrong topic can have unfavourable effects and complicate matters.

For this reason, we have created a list of digital marketing thesis topics that will help you choose the ideal topic;

• Discuss the factors involved in selecting a brand ambassador.
• Check whether marketers are relying too much on digital material to drive sales.
• Are consumers still reading long blog posts for promotional purposes, or do they prefer short, inspirational graphics?
• Exploring the emerging idea of micro-moments in the world of online business.
• Assessing YouTube direct sales potential for vision brands.
• For B2B markets, creative digital marketing management.
• The unique characteristics of customers’ analytical buying styles in 2022 when they shop entirely online.
• How can businesses use social media to nurture relationships with their customers?
• The effectiveness and annoyance of chatbots for customer service: helpful or annoying?
• An examination of grocery companies’ Instagram feeds.
• What is good digital marketing, and what benefits does it offer for business development?
• A study compares Facebook ads with Google ads. Which one makes more money?
• To assess the value of video marketing within a company’s digital marketing strategy and how it affects customer satisfaction.
• Is it worthwhile to analyze customer psychology in the context of digital marketing?
• How to evaluate consumer behaviour in a digital media campaign?
• Assessing the human factor system of trust using an online retailer.
• How does digital marketing change the dynamics of the marketing period and the sale of goods?
• The reach of the company page can be increased through the content that food brands post on Instagram.
• What impact do landing pages have on marketing? What should land pages not do?
• What part do the company’s influencers play in sales, and how does that affect online marketing?

A complete list of: Digital marketing research topics

Brand Marketing Dissertation Topics

Branding is about giving a product a unique name and image in the eyes of the consumer. It is achieved through imaginative advertising that uses a brand concept that runs through every advertisement. Another aspect of branding is the development of a distinctive logo and name for a particular product.

When developing a dissertation on any topic in brand marketing, you need to be creative and pay close attention to the design, message, objectives, transparency and other crucial elements of the brand.

• Using a comparison of food retailers in the UK, explore the relationship between perceived risk and brand equity.
• Describe the reasons why a new brand initially attracts more exemplary customers.
• Do customers understand the core principles of a brand? Starbucks vs McDonald’s is a legal dispute.
• What is the impact of someone advertising multiple brands on TV?
• How do different product categories affect the relative weight of tangible and intangible brand equity?
• The function of word construction in conveying a brand’s message: a strategic analysis of well-known brands.
• A case study approach to increasing brand awareness using digital methods.
• Knowing your target demographic and fostering good customer interaction are two ways to develop a successful brand when you have fewer resources.
• Does the image of a brand change between different industries? The situation of Virgin Cola in the UK.
• How does unethical behavior affect a brand’s reputation? The cases of Shell, Nike and Starbucks.
• Why is it essential to apply theoretical concepts to branding?
• The impact of branding on sales in public transport.
• Targeting customers in ethnic markets: The case of Indian food customers of British supermarkets.
• How can companies use CSR to strengthen their brand equity? The example of Body Shop.
• How can marketing innovations in social media help companies survive?
• Why should companies spend more on marketing and brand building?
• Can a supermarket’s brand products convey brand equity in low-price departments?
• Using social media marketing to build small business brands.
• How can companies use applications on smartphones to strengthen their brand value? The legal situation of Starbucks and Café Nero.
• The decision-making process of customers vis-à-vis the rules set by stakeholders is the focus of the case study on the TESCO brand model.

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Direct-Marketing Dissertation Topics

Direct marketing is a form of marketing that sells directly to the customer. The company and the customer are the only parties involved in the product/service cycle.

Direct marketing comes in different shapes and sizes, with internet marketing being the most common. Online marketing allows companies to communicate directly with customers and eliminate mediators. This way, companies can learn more about consumers’ needs, wants and opinions about a good or service.

Below is a list of possible dissertation topics for the research area of direct marketing;

• How does the length of a voice message affect the effectiveness of telemarketing? An example from the mobile phone industry.
• How do Tesco and Body Shop use loyalty schemes to attract customers to direct sales?
• Creating a direct marketing information system and evaluating its performance.
• In the UK service sector, how does the weighting of different criteria influence online sales change according to the product type?
• How can companies benefit from artificial intelligence and its role in direct marketing?
• Targeting different nationalities and social classes with racial bigotry and prejudice.
• Evaluating the YouTube direct marketing performance of cosmetics companies.
• In an increasingly diversified global market, how does telemarketers’ nationality (accent) affect customer response?
• Analyze the efficiency and profitability of internet marketing as a direct marketing strategy.
• Do customers understand how to defend themselves against questionable direct marketing strategies of social media marketing companies?
• What influence does the message length have on direct marketing messages? A comparison between online and offline media
• Assessing the importance of consumer data and privacy in direct marketing strategies.
• Can direct internet and social media marketing be used to build customer relationships, or is it just a temporary means to connect with new customers?
• Can online marketing be used as a more effective technique for a group than for an individual?
• What are the differences between offline and online prospecting techniques? The UK airline sector is an example.
• The advantages and disadvantages of direct marketing include the use of SMS and email to communicate with customers.
• Social media marketing as a tool to attract high-value customers: Benefits and challenges for small businesses.
• How much force can change current consumer behavior patterns that deviate from society?
• The impact of cultural differences and foreign influences on decision making.
• Why do customers stay with Apple Inc. and adhere to global marketing standards? A case study from the market.

Other dissertation topics: Environmental Dissertation Topics   HRM Dissertation Topics

Social Media Marketing Dissertation Topics

In an era where most business transactions and purchases are made online, we cannot undermine the importance and benefits of social media marketing to society. Highlight the use of social media for shopping and influencer marketing. Here is a list of SMM Dissertation topics for your review;

• Are we breaking US law using Facebook’s marketplace when working with this digital marketing platform?
• The discovery of Twitter: Should microblogs be a basis for customer discounts and exclusive notifications?
• Why is Facebook discussed more often than other platforms in the context of social media marketing?
• Should large companies use youth-oriented social media such as Instagram and TikTok?
• The social media copyright debate: What are the pros and cons of posting online, using memes and graphics that are freely available online?
• Why should marketers exercise caution when using various posts and comments on social media due to the risks associated with user-generated content?
• What benefits and pleasures make beauty brands’ social media content offer?
• An examination of food brands’ Instagram posts.
• A review of Facebook’s positive, unfavorable and negative user comments and how they influence future conversation engagement.
• Why are practical Facebook apps so much less popular than their amusing counterparts?
• How do Facebook applications convert users into customers? The relationship between total installs, daily active users and app ratings.
• An evaluation of the effectiveness of banner ads on different social media platforms? Facebook, Instagram and Twitter are three examples.
• Is online word-of-mouth more effective than offline word-of-mouth? An investigation of customer comments on the internet.
• Do social media users behave in the same way as traditional customers?
• What strategies do non-profit organizations use to carry out marketing activities on Facebook and other social media platforms?
• What are the main differences/ similarities between the social media presence of the NHS and the CDC in the US?
• A study on the impact of social media marketing on the popularity of brand posts on Facebook fan pages.
• Use, barriers and measurement of social media marketing: implications for marketing managers.
• How can companies use social media marketing to influence their customers’ buying habits?
• How can social listening help vegan brands with their marketing strategies?

Marketing and Culture Dissertation Topics

Every culture is unique. What is appropriate in one culture may not be applicable in another. For this reason, companies operating in different cultures need to adopt different strategies. Companies must consider the cultural composition of the market before launching a new product.

There is no question that this marketing-related topic deserves study. The following list contains interesting and current dissertation topics in the field of cultures and marketing;

• What is the impact of innovation and culture on SME performance in Chinese markets?
• Examining the effectiveness of native advertising in the US, UK and China.
• What impact does social media have on the corporate culture of the UK fashion industry?
• How has globalization changed Toyota’s organizational culture around the world?
• The impact of cross-cultural marketing on businesses, with a particular focus on the FMCG sector.
• Do values, beliefs, and convictions have an impact on companies around the world?
• Applying the marketing mix in a multi-cultural society: evaluating any two civilizations.
• Analyzing the same marketing strategy in different markets can lead to business failure.
• The impact of cultural diversity on supermarkets in the UK.
• How do cultural differences affect marketing communication? The situation of Coca-Cola in India
• How do marketers account for differences in “national” culture between regions? Spanish banks in the Basque and Catalan regions.
• Does the language have an impact on a brand’s identity? A case of Coca-Cola.
• Integrating and evaluating regional differences within national marketing culture.
• How does individuality vs collectivism affect mobile phone sales? The People’s Republic of China is an example.
• The influence of individuality and collectivism on the purchase of smartphones
• Can car manufacturers afford to treat customers as one big homogeneous group?
• How can national culture explain the dominance of Scotch whiskey in the world whiskey market?
• Analyzing imports and exports to see how culture affects the trade market in the case of General Motors.
• How can nations use their own culture to help promote their key exports? France’s Champagne serves as an example.
• Discuss how the marketing environment is analyzed.

Consumer Psychology and Marketing Dissertation Topics

Consumer behaviours, which is a marketing focus, can largely be explained with the help of consumer psychology. It shows how consumers behave in the individual phases of the buying process and what reasons they have for their actions. Marketers can develop and implement communication strategies tailored to specific customer groups based on these psychological profiles.

Below you will find some suggested topics for your marketing dissertation in the fields of marketing and consumer psychology;

• How does consumer knowledge affect product purchases and purchasing decisions?
• Impact of bad advertising on customer behaviors.
• Wall-Mart customers’ perceptions of in-store and online shopping.
• What motivates customers to buy from Amazon?
• What are the benefits and advantages of customer reviews on websites?
• How can companies effectively use Big Data to better understand the psychology of their customers?
• What do consumers think about green marketing?
• Understanding consumer psychology will help you create marketing plans that work.
• What impact do marketing research and planning have on sports marketing?
• Assessing consumer attitudes and behaviors concerning luxury goods.
• What impact does bad word of mouth have on a company’s performance?
• How does gender affect how customers of luxury products process information?
• What role does motivation play in the buying process? An overview of the UK market for mobile phone ringtones.
• How does the gender of luxury product buyers affect selective bias?
• What role does education play in functional internet advertising?
• Do attitudes and beliefs’ importance differ for low and high-involvement goods?
• How does gender affect the way people buy luxury products online?
• What influence does social media have on the buying habits of luxury products in the fashion industry?
• An analysis of consumer psychology, attitudes, and the marketing of fashion goods
• What do consumers think of Burberry’s digital marketing efforts?

Marketing Ethics Dissertation Topics

A challenging issue in the field of marketing is marketing ethics. Marketers should consider marketing ethics when trying to develop successful and profitable marketing campaigns for their companies.

Businesses must adhere to several ethical principles to successfully operate and run marketing campaigns. Any of the following topics could serve as the basis for a dissertation on marketing ethics;

• What elements distinguish a consumer’s choice of the most and least socially responsible companies?
• Do marketing campaigns influence customers’ purchasing decisions related to a specific cause?
• How do companies use PR to recover from consumer boycotts? The situation of Shell and Nestle.
• Gender inequalities and their impact on perceptions of corporate social responsibility.
• Building corporate reputation and brand equity through multiple CSR initiatives.
• The importance of trust in enhancing brand value and corporate reputation through CSR initiatives.
• Corporate social responsibility and firm performance. An examination of the function of the market environment and marketing competence.
• The impact of a company’s unethical behaviors on sales: Analysis of ineffective marketing campaigns.
• The relationship between corporate social responsibility and marketing ethics.
• How do publicly available codes of conduct affect consumer purchasing decisions? The situations of The Body Shop, Levi’s and Marks & Spencer.
• How can ethical perceptions and intentions when buying affect consumer behaviors? A comparison of chickens kept in battery cages with those kept outdoors.
• What is the impact on consumer purchasing behaviors of marketing activities designed with a specific purpose? Starbucks’ Raise a Cup to a Good Cause initiative.
• What do consumers demand from companies in terms of ethics?
• How do companies deceive customers into increasing sales of their products, and how does this impact their bottom line?
• Examining the relationship between corporate social responsibility and marketing ethics.

Also read: Business Ethics Dissertation Topics

Why is it Important to Select the Best Marketing Dissertation Topics

The marketing field is vast and interconnected with many other academic areas, including civil engineering, construction, law and even healthcare. As a marketing student who wants to achieve good grades, developing new ideas and experimenting with established marketing theories is crucial. For this reason, creating a marketing dissertation topic that is clear, rational, and truly addresses a pressing problem prevalent in the industry is critical.

We cannot stress enough how important it is to find a sensitive topic for the study.

If you fail to choose a correct topic, this will affect the amount of time and effort spent on writing your dissertation, as you risk falling into a rejection loop right at the beginning. To develop a topic, consider previous research, consult your supervisor, and get support at this point in your dissertation.

Therefore, when choosing your dissertation topic, it is advisable to make sure that it is original and relevant to the current problems or issues that are interesting enough to warrant further research. Explore marketing topics usually under-researched and step out of your comfort zone. You will be successful if you keep this in mind when researching and considering our marketing suggestions!

How can EssaysUK Help?

Our marketing dissertation experts can suggest several unique and cusotmised marketing topic ideas and examples to help you jumpstart your dissertation project. We also provide several other dissertation services including research proposal writing , dissertation methodology chapter writing , literature review writing , statistical analysis , proofreading and editing , and more.

Read More: Comprehensive Collection of Quantitative Research Topics

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Digital marketing transforms typical marketing methods by leveraging digital channels, data analytics, and personalized targeting to reach wider audiences, track campaign performance in real-time, and deliver tailored messages, leading to increased efficiency, effectiveness, and ROI.

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The study of health management deals with the operational aspects of health facilities. One of the government’s most important responsibilities is maintaining public health facilities.

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Dissertation Topics in Marketing: The Complete List

by  Antony W

July 7, 2022

Marketing is an art and a science in a proportionate mix, an area that combines a variety of subjects such as business, psychology, and sociology.

Given that marketing is a dynamic filed often subject to numerous changes, there will always be gaps in marketing studies that you have to identify and fill.

And it all starts with choosing the right dissertation topics in marketing.

Unfortunately, thinking of a topic to explore from off the top of your head is often a wrong approach that yields poor results. More often than not, you have to do some research and brainstorming, but that also takes a lot of time.

We’re to help you save time that you would have otherwise have to spend researching your topics by giving you some ideas that you can base your research on right now.

Whether you’re into direct marketing, branding, relationship marketing, consumer psychology, marketing mix, social networks, or online marketing, here are 50+ dissertation topics that you can explore.

20+ Dissertation Topics in Marketing

The following is a list of 50+ marketing dissertation topics that you can start exploring right away:

Branding Dissertation Topics

Branding is a body of literature, which examines the approach or strategies that brands can use to pursue competitive advantages.

The primary focus of branding is a business’ promise to its consumer base through effective management, equity, and brand extensions. Some of the topics worth exploring in your dissertation are as follows:

• How does the relevance of physical and intangible brand values differ across product types?
• How can social media marketing be used to maintain businesses via innovation?
• What impact does unethical behavior have on brand image? Shell, Nike, and Starbucks are three examples.
• Targeting ethnic markets: The instance of Indian food clients in the UK grocery industry
• A case study approach to using digital tools to promote brand salience.
• How can businesses utilize smartphone applications to boost brand equity?
• Do customers truly comprehend a company’s brand values?
• Using social media marketing to attract clients to small business brands.
• An investigation into the link between perceived risk and brand equity: A comparison of supermarkets in the United Kingdom.
• Do leading brands need to offer items that appeal to a diverse range of client segments?
• What effect does innovation have on customer brand resonance? A case study of hospitality firms having to innovate because to COVID-19.
• For SMEs, how does product availability effect brand image?

Also Check: Sociology Dissertation Topics

Relationship Marketing Dissertation Topics

The primary focus of relationship marketing is to ascertain long-term customer engagement with a business.

Instead of depending on transactional means, businesses invest in means that build customer relationship and loyalty, making this an important area to focus on. Some dissertation topics in this area include:

• What are the motives and expectations for firms to use loyalty programs to acquire customers in the end?
• How does Waterstone’s use its online shop and smartphone apps to increase client loyalty?
• When compared to clients of Amazon.com, how does customer loyalty at Waterstone’s vary when they shop online rather than in-store?
• In today’s competitive business climate, what are the obstacles for Tesco’s loyalty card scheme?
• How does the quality of a product effect consumer loyalty in high and low touch products?
• How does Amazon.com justify charging a premium for its varied assortment of services and products?
• In the airline sector, are switching fees significant impediments to client retention?
• How do merchants deal with polygamous behavior among their customers?
• Can luxury goods companies keep clients from switching by offering a one-of-a-kind collection of services and products?
• Relationship marketing can be used to attract new customers via social media, but how and why?
• How much does Café Nero’s app encourage client loyalty?
• Analyzing the value of personalization and customization in digital relationship marketing in the age of COVID-19.
• How can businesses use social media to establish customer relationship marketing?

Also Check : Management Dissertation Topics

Direct Marketing Dissertation Topics

Direct marketing is all about bringing products and services directly to a wide range of consumers through advertising.

Marketers depend on media such as magazines, newspapers, TV, and radios to create awareness and acquire new customers.

Some direct marketing topics that can fit in a marketing dissertation include:

• How does the relevance of variables influencing online selling differ by product category in the UK services industry?
• Do customers understand how to defend themselves from dubious direct marketing practices employed by social media marketing firms?
• Connecting with clients via SMS and email: Direct marketing has both advantages and disadvantages.
• Evaluating the efficiency of direct marketing by cosmetics businesses on YouTube.
• Using social media to minimize the expense of direct marketing: A case study of small businesses in the United States.
• What are the differences between online and offline prospecting methods?
• What effect does message length have on the effectiveness of direct marketing messages? A contrast between internet and traditional media.
• What effects do free online chat rooms have on customers’ reactions to direct sales pitches in social media environments?
• Is it possible for online marketing to be as effective as a group-oriented instrument as it is as an individual-oriented one?
• How do Tesco and Body Shop use loyalty programs to market directly to customers?
• Is it possible to utilize direct internet and social media marketing to establish customer connections, or is it merely a transactional medium for acquiring new consumers in the short term?
• In an increasingly diversified international selling environment, how does telemarketers’ country (accent) impact client response?
• Social media marketing as a strategy for targeting premium customers: advantages and disadvantages for small businesses

Also Read: Engineering Dissertation Topics

Interesting Marketing Dissertation Topics

In our guide to choosing dissertation topics, we recommend that you focus on the topics that you find interesting to explore. That way, it becomes easier for you to start, focus on, and complete your dissertation project on time.

Here are some interesting topic ideas to explore:

• What are brand values in digital marketing, and how may they influence customer decisions?
• Increasing sales by combining online and offline marketing strategies.
• What are the most essential factors that customers consider before making a purchase?
• Is family orientation a factor in purchasing decisions?
• The function of standardization in global marketing.
• Does innovation have an impact on client retention?
• How does customization effect sales?
• How have political marketing tendencies changed over the previous decade?
• SMS marketing has both advantages and disadvantages.
• How does market segmentation effect sales channels?

About the author 

Antony W is a professional writer and coach at Help for Assessment. He spends countless hours every day researching and writing great content filled with expert advice on how to write engaging essays, research papers, and assignments.

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A List of Great Sample Dissertation Topics in Marketing

Your dissertation project should contribute to your area of study. Do not try to move heaven and earth, since you time and resources are rather limited. However, you need to add something new to make your dissertation notable among all the other existing works. To choose a great topic for your marketing dissertation, look through this list of sample topics. You will probably find something interesting and thought-provoking that will inspire you for a perfect dissertation title.

• What factors can influence the marketing strategy success?
• Manipulation tactics and consumer behavior: creating a desire to purchase.
• Negative effect of advertising on teenagers.
• The impact of branding on customer behavior: comparative analysis of Apple and Samsung.
• What marketing strategies should be used for hotel business to attract new clients?
• The importance of psychographics methods in marketing schemes.
• Life style and marketing.
• Effective Internet marketing activities: what should we expect in the future?
• Social media as an effective tool to promote business.
• Does irritating and silly advertising reach customers more effectively than an ordinary one?
• The usage of successful brands advertising methods in political campaigns.
• Can food product labels influence customer behavior?
• Impulsive buying: social and psychological aspects.
• What factors can affect the success of a new brand?
• The impact of advertising on acquisition of bad habits by teenagers.
• Branding and customer satisfaction.
• Consumer attitude towards functional food.
• Differences in male and female consumer making decision process.
• How can celebrities influence consumer buying decision?
• What are the most beneficial ways to build customer loyalty?
• How do demands change upon generations?
• Can effectiveness of advertising depend on a social network?
• Can language influence product identity?
• Why is it important to know the national culture when promoting the product?
• Does gender influence customer buying decision?
• The effect of globalization and customer behavior.
• How do marketing methods differ across the cultures?
• What are the major strategies to attract potential clients?
• Should leading brands have products of the highest quality?

If you struggle to start your dissertation, this collection of sample topics will be very helpful for you to formulate your own paper title. It would be better to make your dissertation project a bit more specific, since you will just have no time to investigate a broad topic. It will help you to set precise and clear research objectives and questions.

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60 Interesting Marketing Dissertation Topic Ideas

Developing an impressive dissertation is an important step in receiving a degree and meeting all your academic goals. To come up with a paper of excellent quality, you need to pick a winning topic in marketing, make use of the proper paper format, collect only relevant facts and data, and describe all your findings in an original way. To rocket launch your writing process, it is vital to explore the best marketing research paper topics and choose the one and only to complete your assignment. Below you will find dozens of marketing topics to write about; all are fresh, understandable, and easy to write. 

Best Way to Select Brilliant Marketing Research Project Ideas

The most necessary thing you should pay attention to when surfing online for marketing research topics is to grab only relevant solutions that are reinforced by the ideas and concepts of proven experts in the chosen field. It is better to avoid putting into practice innovative or out-of-the-box ideas since you will hardly find enough sources to complement your topic. Always choose marketing topics for research with data accessibility in mind. If you can use the existing literature to build your academic paper, this is always a good sign. If not, it is better to look for a more researchable solution. In other words, if you can collect many credible sources to use during your writing process, you will have a chance to create a top-notch dissertation faster and easier. 

Furthermore, it is important to find a gap in the existing sources that will become the basis of your paper. Of course, this might be extremely challenging, so you might often ask the professor about the consultation on choosing marketing dissertation topics. However, it is always better to make a list of marketing-related topics beforehand to spend your time during consultation more effectively. 

Easy Digital Marketing Thesis Topics and Ideas

When it comes to completing difficult academic assignments that require advanced research and collecting numerous facts, it is better to stick to easy marketing topics you have at least a basic understanding of. Digital marketing is a niche everyone has heard about millions of times. Moreover, it is a practical and modern topic with tons of handy sources available. 

• The role of marketing campaigns on social media. 
• Increasing brand awareness among different target audiences online.
• How to set up customer-centric marketing campaigns to drive online sales.
• How to improve brand loyalty online.
• The effectiveness of social media marketing. 
• Most effective ways to take the best from a marketing campaign launched on a chosen digital channel.
• Why do people get annoyed by ads, and how to avoid it. 
• Advantages of using customer targeting techniques and methods.
• The perspectives of using AI tools in digital marketing.
• Using digital marketing techniques in the financial sector. 
• Pay-per-click marketing campaigns: pros and cons.
• How to find keywords for online campaigns.
• Digital marketing during the COVID-19 crisis.
• Online ads: advantages and drawbacks.
• Using influencers in online marketing. 
• Data mining marketing principles.
• Celebrities and online marketing. 
• Marketing capability and digitalization.
• TV ads: is this marketing channel still effective?
• The impact of digital ads on children’s minds. 

International Marketing Research Ideas

Globalization is one of the hottest trends in many fields. Many products and services are sold out to customers from various countries. Thus, international marketing requires completely different approaches and techniques. You can easily choose one of the solutions for your academic paper from the list of marketing research topics below. 

• The basic features of the international selling environment. 
• How to launch campaigns designed for audiences in different countries.
• How global marketing regulations can impact international corporations.
• Experimental marketing in the United Kingdom.  
• Selling goods and services globally: top marketing strategies.
• Internal marketing in the Australian hotel industry. 
• Most effective techniques for international pricing policies. 
• The benefits of geo segmentation of the target audience. 
• Individual customer approach in international marketing.
• How to avoid discrimination in marketing. 
• Promotion on Chinese markets: top challenges.
• Online advertising in international marketing.
• Modern international brand building techniques. 
• Target audiences for advertising in India. 
• Marketing for global non-profit organizations. 
• International public relations campaigns.
• Marketing campaigns for aviation.
• Global trends in online promotion. 
• The future of radio advertising.

Hot MBA Dissertation Topics You Can Start Writing About Now 

Composing a successful MBA paper might take tons of time and effort. However, if you grab a splendid topic for your academic assignment, the chances are that you will be much more effective during writing. Remember that it is vital to find a healthy balance when choosing the right topic for this type of paper - it should be neither too easy to write about nor too complex. Picking up an idea that corresponds to your academic level is key to successful writing. 

• How to develop an effective marketing strategy during the coronavirus crisis. 
• Most innovative customer satisfaction methods: tools and strategies. 
• The differences between female and male consumer preferences. 
• The correlation between advertising strategies and corporate ethics.
• The connection between marketing and psychology of persuasion.
• The analysis of trends and tendencies in TV advertising. 
• Factors that improve customers’ purchase intentions.
• How to use game theories for successful branding?
• Top brand identity strategies and how to implement them. 
• Communication barrier and consumerism. 
• The role of service support in marketing. 
• Best marketing solutions for small businesses.
• Standardization in global marketing. 
• Green marketing techniques and methods in logistics. 
• Unethical behavior and brand image. 
• Social responsibility in marketing. 
• Sales and product packaging.
• Key factors of relationship marketing. 
• Marketing across cultures.
• Market orientation for startups.
• Charity marketing techniques. 

Easy Way to Write a Superior Dissertation 

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Digital Commons @ USF > Muma College of Business > Marketing > Theses and Dissertations

Marketing Theses and Dissertations

Theses/dissertations from 2023 2023.

How Feeling Like a Minority Affects Preferences for Autonomous Digital Interfaces , Ye Seul Kim

Theses/Dissertations from 2022 2022

Spillover Effects in Product Customization , Samuel Babu Sekar

Theses/Dissertations from 2021 2021

External and Internal Factors of Sports Sponsorship Selling Cycles in North American Professional Sports , Dan Kaufmann

Increasing Personal and Product Influence Through Background Auditory and Visual Cues , Zhihao Yu

Theses/Dissertations from 2020 2020

The Effects of Product Recalls on Competitors’ Market Value and Recalling Firm’s Reputation , Dong Liu

Corporate Brand Impact on Sales / Revenue Per Share , Brad A. Puckey

Competition in Upstream Humanitarian Supply Chain: Investigation of Food Banks , Iana Shaheen

Theses/Dissertations from 2019 2019

How Digital versus Non-Digital Modes of Food Ordering Influence Menu Healthfulness Perceptions and Food Choices , Annika Abell

Theses/Dissertations from 2018 2018

The Impact of Digital Marketing Decisions on Market Outcomes in Residential Real Estate , Denise Hunter Gravatt

Theses/Dissertations from 2017 2017

Hate is a Strong Word: The Influence of Hate-Acknowledging Advertising on Brand Outcomes , Lisa Monahan

The Effects of Loneliness on Consumers’ Digital Engagement with Social Media Ads , Yu Qin

Product Shadows and Ad Evaluations , Nazuk Sharma

Theses/Dissertations from 2016 2016

Understanding the Complexity of Product Returns Management: A Complex Adaptive Systems Theory Perspective , Jennifer Anne Espinosa

Branding Implications of Co-Created Social Responsibility , Alexander J. Kull

Theses/Dissertations from 2015 2015

How You Categorize Influences How Helpful You Are: The Effect of Categorization Mindset on Consumers’ Social Decisions , Hsiao-Ching Kuo

Theses/Dissertations from 2014 2014

Taken for Granted or Taken with Gratitude? An Examination of the Differential Effects of Donations of Time and Money on Consumers' Evaluation of Corporate Philanthropy , Ryan Langan

Essays on Consumer's Psychological and Behavioral Responses toward Social Coupons , Chinintorn Nakhata

Muscling Consumers to Optimal Option Differentiation: The Influence of Incidental Muscular Sensations on Option Differentiation , Courtney Szocs

Theses/Dissertations from 2012 2012

Essays on Mental Accounting and Consumers' Decision Making , Ali Besharat

Perceived Firm Transparency: Scale and Model Development , Jennifer Dapko

Theses/Dissertations from 2010 2010

Antecedents and Consequences of Channel Alienation: An Empirical Investigation within Franchised Channels of Distribution , Ivan Lapuka

Theses/Dissertations from 2009 2009

An Empirical Examination of the Dark Side of Relationship Marketing within a Business to Business Context , Brent L. Baker

Developing the Nomological Network of Perceived Corporate Affinity for Technology: A Three Essay Dissertation , David Earl Fleming

Theses/Dissertations from 2008 2008

Self-Directed Learning: Measures and Models for Salesperson Training and Development , Stefanie Leigh Boyer

Emotional Exhaustion and Its Role in Service Sabotage among Boundary Spanners , Diane R. Edmondson

Theses/Dissertations from 2007 2007

Essays on multiple identities and motivated consumption: Exploring the role of identity centrality on self-brand connections , Tracy R. Harmon

The impact of organizational climate variables of perceived organizational support, workplace isolation, and ethical climate on salesperson psychological and behavioral work outcomes , Robert J. Riggle

Theses/Dissertations from 2005 2005

The Effect of Perceived Entitativity on Implicit Image Transfer in Multiple Sponsorships , FrancoÌ?is Anthony Carrillat

Theses/Dissertations from 2004 2004

Relationship Advertising: Investigating the Strategic Appeal of Intimacy (Disclosure) in Services Marketing , Andrea Diahann Gaye Scott

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From admission to dissertation. Tips on making the PhD journey happy, productive and successful

PhD Research Topics In Marketing

New PhD aspirants are anxious about researching the best topics for their PhD program in Marketing. Here I am sharing with you Top 25 PhD Research Topics in Marketing. With one of the topics, you can confidently go ahead into your doctoral program in Marketing

• Thesis of Client Profitability in marketing.
• The Effectiveness of Distribution.
• Customer Retention and Retrieval in the Retail Sector.
• Modern Trends embracing marketing sector
• Fare Marketing analysis and Entry Strategy
• Organized Retailing and Demographic Effects.
• Reliance Services in view of telecom application.
• Cellular Companies and its Future Arena.
• Retail Marketing Analysis in terms of Consumer.
• Impact of Confectionary Products on Kids.
• Reliance Money Structure in Brokerage.
• Marketing Project of famous company Bisleri.
• Consumer Buying Behavioral levels of satisfaction.
• The Impact of  Customer Relationship Management(CRM)
• Loan Search Burdens in the present generation.
• Worldwide Marketing Implementation Strategies.
• E-Marketing Rules to improvise Marketing Economy.
• Marketing (Your Country) Worldwide.
• Publicizing Critical Problems in the current Economy
• Convenience Stores and Loyalty Programs.
• Channel Development through marketing.
• Nonconventional tactics of Distribution.
• Survey of Advertising Channel.
• Packaging drawbacks and effects on Consumer.
•  Effects of Branding and Quality on Consumer.

After bachelors, you think of higher study and want to be at the professional level, a professor and a doctoral title. For this, you should apply for the Ph.D. This is a great challenge for every master’s level student. You must need to write a research paper. If you have excellent research skill and writing skill, then you can proceed with it. One of the most widely recognized issues when composing a Ph.D. research paper is picking the phd research topics in marketing. Luckily, there are Ph.D. pape- composing services and methodologies that will make point determination simpler on your part. To guarantee quality subjects, ensure that you characterize the reason for your paper; this will enable you to create Ph.D. look into topics in promoting that will induce your group of spectators and clarify the significance of your writing reagarding topics of research in marketing. Your preferred research topic ought not just to present a great extent of your field yet additionally give a chance to further research.

For your business development and improvement, marketing is fundamental. Therefore marketing/advertising task compositions can help you in building up a dependable and powerful limited-time plan for your organization that can bolster your business objectives. Subsequently, an understudy must pick an intriguing research paper topic that can develop their advantage while doing the research paperwork and make your project look proficient and fantastic. To release all your pressure and surpass in your scholastic profession, you have to get help from a specialist writer and an informative site from where you can get an idea about phd research topics in marketing.

What Makes Good phd research topic in marketing ?

Commit an error toward the beginning of your doctoral research by picking the wrong Ph.D. to look into topics in marketing, and you could do a lot of diligent work and worry for yourself. You should invest enough energy and exertion to choose the correct research topics in marketing/advertising for Ph.D. papers with the goal that you can make sure you will almost certainly get your paper finished effectively. This implies you should completely comprehend what is average from your examination thoughts. They should be:

Attainable: Searching for research topics is attainable. While you may have a couple of years to embrace your exploration in marketing, you should even now have the option to finish it on schedule and with the majority of different assets that you have accessible to you.

One of a kind: for your Ph.D., you should most likely demonstrate that the task you have picked has not as of now been investigated entirely by another. 

Significant: If the primary individual that will need to have a solution to your exploration questions is you, then you might not have chosen something that will bear some significance with your field. It must positively affect your region to be appropriate. 

Fascinating: you likewise need to think about your enthusiasm for your exploration. If you are probably not going to have the option to keep up that plan, at that point you are going to battle to finish the work.

Method for choosing Research Topics in Marketing?

Finding those ideal research subjects in promoting for Ph.D. searches for some is a battle. Coming up next are a portion of the manners in which that you can locate the perfect topic for your exploration:

Proceed with past research: various understudies will need to keep on taking a shot at something that they have begun to explore some research topics in marketing already in their scholarly profession.

Peruse papers in the regions of promoting that intrigue you: most papers will feature zones for further research in marketing or even feature where research is powerless. These can be phenomenal wellsprings of motivation.

Glance back at work involvement: are there specific issues that you experienced that would make for a decent venture?

Think about your future profession: what would you like to be known for, and what would you like to have the option to do in your next job? What openings does this feature for research?

Hope so; the above PhD topics in marketing will help you to take off your stress about your professional career. So read these topics and choose the best one suited you.

Step by step instructions to write an Effective Marketing Ph.D. Research Paper

The accompanying tips will assist you with ensuring that you compose a paper that will most likely submit proudly:

Plan your Ph.D. arranging: a great arrangement that subtleties out the achievements that you should meet to finish your composition will assist you in keeping things on track. Guarantee that you leave time in your arrangement for making modifications and checking your work.

Structure your paper : a straightforward layout with clear notes in each area of your paper concerning what ought to be composed will make your writing significantly simpler. It will likewise guarantee that you stay away from intemperate revising during the procedure.

Have clear focuses on your composition: set yourself an objective for what number of words you will compose each day and stick to it. Try not to put an aim that will overstretch your capacities.

Update and edit your composition with consideration: the norms expected of your Ph.D. paper in marketing are out and out flawlessness.

Syam Prasad Reddy T

Hello, My name is Syam, Asst. Professor of English and Mentor for Ph.D. students worldwide. I have worked years to give you these amazing tips to complete your Ph.D. successfully. Having put a lot of efforts means to make your Ph.D. journey easier. Thank you for visiting my Ph.D. blog.

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Marketing Dissertation Topics 2023 | Engaging Ideas for Top Grades

Table of Content

2. Leadership

5. strategic management, 6. project management, 7. business management, 8. corporate governance, 9. operations management, 10. branding, 11. consumer behaviour, 12. cross cultural marketing, 13. dissertation topics on 4p's of marketing mix, 14. relationship marketing.

• 1. Incomplete Information About the Requirements
• 2. Lack of Decision-Making Skills
• 3. Improper Knowledge of the Subject
• 1. Understand the Requirements
• 2. Choose a Subject with a Broad Scope
• 3. Research for More Knowledge
• 4. Find a Topic of Your Interest
• 5. Check for the Topic Relevance
• 1. Not Communicating with the Mentor
• 2. Not Using the Resources Properly
• 3. Not looking into the big picture

Is your marketing dissertation taking a toll on you? If yes, here is a way to escape all those struggles. Wondering what it is? Go through this blog to know more about it!

An MBA in marketing is a course that most students pursue to build a strong career. This study helps the student strengthen his subject knowledge but also helps him develop skills like decision-making, analyzing, conducting surveys, preparing case studies, and many more. Another essential part of this course is the dissertation.

The dissertation is the final task assigned to a student pursuing this course. In this task, he has to go through what he was taught and learned throughout the system and then prepare a document. For the same, he needs to conduct in-depth research, surveys, studies, etc. But, this is also one of the complicated tasks to complete. And the most challenging part of this is choosing a topic for the dissertation .

If you are also one of those students struggling with deciding which topic to write a dissertation about. On the other hand stuck with choosing best dissertation topics in marketing , then here are some topic suggestions to help you.

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100+ Latest Marketing Dissertation Topics & Ideas for 2023 

• What is the concept and outcome of a management audit?
• Study the impact of foreign direct investment on economic growth.
• What are the advantages and risks linked with portfolio maximum policy?
• Explain the impact of innovation-related investment and management performance.
• What are the financial risks faced by a business in today's modern business environment?
• Explain the merits and demerits of the mobile banking in the developed countries.
• Behavioral Finance and Traditional Finance: How do you differentiate both?
• How does leadership impacts management in any IT sector?
• What is the impact of management on organizational efficiency?
• Conduct a systematic analysis of transformational leadership.
• Perform an in-depth study on charismatic leadership.
• Explain the importance of leadership style in contextualizing the goal clarity of an organization.
• Effects of social media on the educational leadership.
• What are the impacts of technology on educational leadership?
• How have fashion gradually evolved over the years?
• Explain the fashion sense in the youth of the 20th century.
• Explain if clothes can represent the personality traits of a person?
• Explain the evolution of bows and ties into the male fashion industry.
• What is the role of women in society regarding changing fashion trends?
• How can a class promote the culture? Explain about its role.
• Basic tools used in the fashion marketing.
• List a few talented singers of 60s.
• How does the music industry work on today's date?
• What does one need to become a successful singer?
• What are some tricks to get the best out of a music player?
• Howcan people with a hearing problem listen to the music?
• Is the Quality of Music Education Good Enough in University or College?
• Is it True that Melody Can Influence Our Life Decisions.
• Explain strategic management in the public sector.
• A study on strategic management of middle management.
• Perform a study on strategic management in the social media era.
• Analysis of conflict resolution in a strategic management team.
• Comparative analysis between stakeholder and strategic management.
• Major challenges and difficulties of strategic management literature.
• What is the strategic management in the public sector?
• Explain the similarities and differences in project management practices.
• Conduct a detailed review of current literature and project management.
• What is the impact of project length on management control and quality?
• How do organizations justify their software development methodology choices?
• How important is it to explore leadership qualities for successful project management?
• Project management: Explain in depth the literature review on the stakeholder theory.
• What are the major reasons behind the delays in construction projects?
• What are the effects of using managed print services?
• Conduct a social media analysis on advances in advertising.
• How to use six sigma for increasing the operating efficiency?
• How to go green, cutting off the office expenses in big businesses?
• How is customer engagement management affecting technological advances?
• Significance of staff motivation incentives on productivity.
• How do you explain short term management and its risks?
• Detailed analysis of the corporate governance policies.
• An in-depth analysis of corporate governance practices.
• Conduct a systematic review of good corporate governance policies.
• Explain the impact of block holders on corporate governance policies.
• Explain the effect of corporate governance policies and practices on developing economies.
• Major impacts of corporate governance policies on voluntary corporate disclosure of listed companies.
• What are the changes in corporate governance during Covid-19?
• Evaluate the supply chain function in operations management.
• Explain the role of company employees in effective strategy implementation.
• Conduct an analysis of the tools and methods used in operations management.
• Conduct a comparative analysis of operations management for products and services.
• What are the factors based on which management decides whether to manufacture in the house or outsource?
• What is block chain technology and its impacts on the supply chain in the UK?
• What is the influence of the information technology on the manufacutring firms?
• From Failure to Success: The power of Branding for small businesses.
• Discuss the Influence of branding over customer psychology.
• Can Brand Marketing limit the business scope?
• Risk involvement in the creation of brand image.
• How quality works in the sustaining of brand?
• Social responsibilities of a company's brand manager: Societal expectations.
• How separation and merging of leading brands affect the growth?
• How purchasing power of target audience affects the marketing development of a company?
• How do numbers affect customers psychology, and how to get maximum benefit from it?
• Does creation of need still work with predisposed customers?
• How does branding affects consumer behavior?
• Flea-market strategy for building strong customer base.
• Does marketing research for ascertaining consumer behavior, before product prototyping, help in minimizing the potential risks?
• How to take benefit from word-of-mouth publicizing, Customer motivation.
• How to deal with the language barrier for effective marketing?
• The influence of family culture in the building of loyal customer foundation.
• How does national culture affect the sales of exported goods?
• What role does social status play in the pricing strategy?
• Overcoming the cultural differences to market nation-oriented services: Japanese cuisine exposure.
• Influence of quality products while dealing with predominance of local marketers.
• Promotive marketing for vogues: Launching of new series of products.
• How does Pricing affect the sales in E-commerce sites?
• Why do online brands promote their business on seasonal basis?
• How geographical plates affect the needs and demands of denizens?
• Does the quality of product overcome the lack of promotional activities?
• Influence of branding on promotional activities for the launch of new products.
• Can market risks be overcome by conducting research in between the product life cycle?
• Developing a pricing strategy based on the location of target audience.
• What are the basics that Relationship Marketers can learn?
• Three ways process niche players can connect with the C-Suite
• Six steps on how to build an Instagram Influencer Campaign
• Develop rapport with Influencers via Social Media
• Small data can help businesses be more human
• Strategies for maximising client loyalty and value
• How to create emotional connection with your customer?

These are some amazing topics compiled from the most popular categories of marketing dissertation. However, if you have decided a topic and are wondering, ‘ how to write a dissertation title? ,' seek help from our experts!

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Why Do Students Struggle to Choose a Dissertation Topic?

Choosing a dissertation topic is no less than fighting a war for students. There are many reasons behind this, but here are a few common ones:

1. Incomplete Information About the Requirements

The first thing that a student should look for is a requirement. Based on these requirements, a student can choose a theme and then the topic for the dissertation. But, things get a bit messy and challenging when he doesn't know about them either.

2. Lack of Decision-Making Skills

The next thing that plays a vital role in a student's ability to choose a topic is decision-making capability. This is a skill that not just a student but everyone should develop. When there are numerous topic ideas, these skills become a saviour for the student.

3. Improper Knowledge of the Subject

For a student, gaining enough knowledge of the subject is essential so that he can divert and direct the dissertation accordingly. On the other hand, if a student lacks the subject ability, he cannot get an idea about the probable topics on which he can write a dissertation. 

So, these are the three main reasons why a student faces a struggle while choosing a topic for his dissertation.

How to Choose an Interesting Marketing Dissertation Topic?

Feeling anxious or helpless while choosing marketing dissertation topics? Not anymore! He is a step-by-step guide to help you choose an interesting marketing topic for your dissertation.

1. Understand the Requirements

When choosing a dissertation topic, the first step is understanding the task's requirements. When you get a clear idea of the requirements, you know the boundary and limits for researching your topic. This, thus, helps in determining a relevant topic easily.

2. Choose a Subject with a Broad Scope

The next step is to check the scope of the chosen subject. A dissertation is a lengthy and detailed document, unlike assignments. So, you should be able to gather enough information on this subject to make it informative. Thus, choose a topic with a good scope.

3. Research for More Knowledge

Research the subject from different perspectives to gain more information on it. For example, you can try the 4Ws & 1H approach to look into the ‘what, why, where, when, and how of the subject. This helps in seeking an out-of-the-box idea for the topic.

4. Find a Topic of Your Interest

You can try sitting in a calm place and brainstorming for your interest. Put down all the ideas you feel interested in related to the subject in a notebook. And once you are done with all your mind dumping, you can take a break and relax before moving to the next step. 

5. Check for the Topic Relevance

Out of all the topics you took note of, strike off the ones that are not or least relevant to your subject. Then shortlist the ones that are highly relatable to your subject. Now finally, choose one topic from the list you have noted down.

Follow this simple 5-step process and choose an impeccable topic for your marketing dissertation. Now, this seems easy, right? But wait! You are not yet done! Out of this excitement and sometimes overconfidence, you make silly mistakes in your dissertation. Read the below section to know more.

3 Mistakes to Avoid While Choosing a Dissertation Topic

“If you're making mistakes, it means you're out there doing something.” - Neil Gaiman.

Making mistakes is acceptable, but not learning from them and repeating them all the time without realization is not!

In every work, there is a probability that you may make a mistake in it. Similarly, you also make mistakes while choosing dissertation topics for marketing. Want to know what are they? Here are a few listed below:

1. Not Communicating with the Mentor

The first mistake many students make during their dissertation topic selection is not communicating with their mentor. Yes! Whether it be a committee mentor, your professor or a senior, you should always talk to them and consider their advice so that you do not have to face any troubles later.

2. Not Using the Resources Properly

Various resources available for a student can help him gain ample knowledge on any subject. But, not making the best use of them can lead you into a do-or-die situation. You can go through books, journals, and articles available in the library or blogs on the internet for this purpose.

3. Not looking into the big picture

Students often make this mistake when they do not look into the bigger picture. Yes! They just find an interesting section for their dissertation and go for that topic without learning if it has enough scope for writing an entire dissertation. This mistake often leads them to lack information or too much information for a document like a dissertation. Thus, make sure to calculate well and research well, keeping the dissertation length in mind for better results.

Make sure not to repeat these mistakes while  writing your dissertation on marketing, or else you may end up losing valuable grades in your work. 

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So, what are you still waiting for? Contact us immediately for the best assistance in your marketing dissertation topic selection and writing!

Additionally, you can go through some of the best  Psychology Dissertation Topics suggested by our expert writers.

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Best Marketing Thesis Topics 2022

Your grades could become brighter with a perfectly written thesis topic leading toward a professional thesis . But, we accept that the die to the multidirectional discipline of marketing might put you in a dicey situation, with no idea of where to focus when choosing the topic or what to look for in the topic. So, this makes one thing clear: you don’t need to be guilty or embarrassed by analyzing that you less the ability to write a topic on your own because there are many students in the same boat as you.

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Undergraduate Masters PhD Others

List of thesis topics inspired from the successful marketing thesis examples

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Believe, that these topics could change your thesis or give it a chance. You will never have to face writer’s block either when writing your thesis based on these topics. Now let’s break your curiosity and here we present to you the leading topics for the thesis work.

Marketing thesis topics that refer to the social media

• Which is the best social media platform to use for baby products.
• The marketing mix application on the leading platform of Facebook.
• Which is considered to be the best and more successful social media platform for marketing; Instagram or Facebook?
• How Facebook can help in growing the business and gathering more customers?
• What is the effect of social media marketing on consumer behavior?
• Which platform is the best fit for the people to share the content among their friends and family?
• Social media marketing is the platform used for effective communication of brand image; discuss it.
• What is the perception of the customers about the brands who use Instagram as a platform for marketing?

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Trending marketing thesis topics

To be kept updated with the trend, here are the trending topics that might help you.

• Why is the competitor analysis important to construct a marketing strategy for your brand?
• Artificial intelligence should be valued in today’s time.
• How do get control over internet security while keeping the online marketing strategy alive?
• In what ways the Matech Stack Effectiveness would be enhanced?
• Why the redesigning of the website is crucial to cater to the wants of the customers?
• In the era of rumors how the marketing leaders can protect their brands?
• Which marketing strategies are used by the airline companies in the US?

Interesting Marketing Thesis Topics

An interesting topic will eliminate all the chances of making your reader, bored.

• The success journey of Apple in global marketing.
• Based on the social classes how do the companies differentiate their services?
• What is the effect of advertising on the minds of children?
• What are the best ways to market the hotel business in the new era?
• What strategy do the companies use to enter into the minds of their clients via smartphones?
• How the Uber and Netflix used the new market entry strategies to make their place in the industry?
• Which marketing strategy is mostly used by the fashion industry for better sales?
• How are political campaigns and brand marketing leading their way in today’s time?

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How to choose the best-fit topics for master thesis in marketing?

You need to keep in mind several factors when searching for the perfect master thesis topics. There are many sources from which you can avail free marketing thesis topics. Still, you need to have the proper sense and perfect strategy even for doing that. Don’t worry; we won’t leave you alone in this problem. Here are some tips mentioned that you can consider for selecting the topics for your marketing thesis.

Prioritize your interest and passion

When you have a bunch of topics available, and you have the freedom of choice, you should choose such a topic based on your interest. If you choose a topic based on your interest, you will have the passion and eagerness to conduct detailed research about it, as it won’t bore you. Moreover, with excessive research and collection of data, you will be able to write your thesis more effectively.

Narrow down your marketing thesis topic ideas

Once you have gathered all the ideas and have chosen one or two ideas in general, narrow it down and construct it ultimately to give it a professional look. Like if you are interested in social media marketing, so mold the topic by rotating around the element of social media marketing.

Connect your thoughts with the list of topics provided

After you are done gathering the ideas and narrowing them down to construct a topic, the next step you should take would be to connect those thoughts with the list of topics provided to you. The services providers for the marketing thesis topics 2021 will give you a vast range of ideas that will qualify you to pick out a topic from the free list provided to you as per the need of your thesis.

Rely on the well-researched topic

Looking for a topic provided by the service providers or finding one on your own will, everything needs to be done under the umbrella of thorough research. when you will choose a topic that you have researched thoroughly so then this will add more credibility to the words you write.

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We don’t only provide services to students in the master’s program and looking for marketing topics. Still, we also have a great range of Ph.D. Thesis topics for marketing. So, this is our right to say that our services are for everyone in the world who is looking for help with the perfect topics for their thesis. Going deeper into the list of our services, we would be glad to tell you about our exceptional services.

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Digital Marketing Dissertation Topics

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Introduction

Digital Marketing is growing to be one of the fastest-growing fields worldwide. It is emerging as one of the most promising fields in the near future. Students worldwide have started to take keen interest in this rapidly growing field. Students are opting to go for higher studies in digital marketing due to the upcoming opportunities in the near future. Students usually face the trouble to draft compelling digital marketing research topics in order to complete their postgraduate qualifications. This can be a tough task for students.

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