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KPI PowerPoint Templates & KPI Slides for Presentations

Download PowerPoint presentations to present your KPI or Business Key Performance Indicators in Business Performance PowerPoint presentations. KPI & Metrics slide designs can help you to make focused presentations on metrics that really matter.

5-Legged Stool PowerPoint Diagram

6-Item Text Block Slide Template for PowerPoint

4-Item Key Focus Area PowerPoint Template

Executive Dashboard PowerPoint Template

Financial Cash Flow KPI PowerPoint Template

Kite Diagrams Presentation Template

6-Item Agenda Slide Template with Core Element

Operations Metrics Recognition Program Template

SOAR Analysis PowerPoint Template

4-Item KPI Slide Template for PowerPoint

Low Medium High Gauge PowerPoint Template

GAP Planning PowerPoint Template

Tracking your KPIs and making adjustments along the way is key to staying efficient when running a business.

Make your life easy by downloading our KPI templates and using them to create a visual representation of your business goals and objectives.

Our KPI templates make it easy to showcase milestones you are looking to achieve within a particular period of time. These milestones could be the volume of sales you want to make, the number of followers you want to get on your social media handles, or the number of leads you want your marketing team to generate.

The cool part is that our KPI PowerPoint templates and slides are highly editable. You can even use them together with our 4-Metric Canvas PowerPoint templates to create a powerful marketing tool to boost your marketing performance.

What does KPI mean?

KPI is an acronym for Key Performance Index. It is an index that measures a set of objectives an individual or a business entity is looking to achieve.

What are examples of KPI?

KPIs can either be long or short-term. A business’s long-term KPIs can be growing sales, reducing product returns, reducing customer complaints, boosting brand awareness, etc.

On the other hand, a short-term KPI can be publishing 5 blog posts a week, replying to customer comments, etc.

What is the main KPI for a business?

The major goal of every business is to make sales and increase profit. If that is not the main KPI, we don’t know what else is.

What should I include in a KPI slide?

In general, stick to just 5 lines of text per slide. The text is important, but the critical item of each slide is the graph data. Quality images guarantee your presentation’s success, as any interested party can easily understand the KPI in discussion with carefully crafted graphs.

Common mistakes in KPI Presentations

These issues refer to common errors in graphic design composition rules. Since we talk about visual presentations for your KPIs, hierarchy matters. Don’t make objects too similar in size, font, and color, as otherwise, the relevant points won’t stand out. Avoid placing elements too close to each other, or you end up with a crowded instead of a neat presentation.

Be sure to add context to the metrics you are sharing, else it’s just data being thrown into a slide.

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40 Best KPI Dashboards PowerPoint PPT Templates: A Complete Guide

The Key Performance Indicator (KPI) is a measurable value that shows how effective a company is in achieving key business objectives. Organizations and companies use KPIs at multiple levels to assess its success in reaching its set goals.

High-level KPIs may focus on overall business performance while lower level KPIs may focus on operations in departments such as Sales, Marketing, Human Resources, Support and more.

In short, KPIs are individual units of measurement that provide a preview on the performance of various departments and initiatives in the company. It also effectively shows where companies are in relation to their goals and how this can be improved.

What are the types of KPI?

There are several types of KPIs:

Strategic Indicator: This indicator monitors the strategic goals of organizations. Usually, one or two strategic KPIs are used to measure the performance of an organization in a specific area at any given time. This includes returns on investments, market share, etc.

Operational Indicator: This indicator measures performance within a shorter time frame and focuses on organizations' operations and efficiency. It is designed to help make better decisions about providing products, services or other operational functions on a daily basis.

Projects Indicator: This indicator focuses on measuring progress and efficiency in completing projects.

Risk Indicator: This indicator focuses on measuring the risk factors that may threaten the success of organizations.

Personnel indicator: This indicator focuses on human behavior, skills and performance needed to implement strategies.

What makes key performance indicators (KPIs) effective?

One of the most important and often overlooked aspects of KPIs is that they are a form of communication and coordination between parts of the company, as they are bound and subject to the same rules and best practices as any other form of communication and coordination between team members or department heads.

In terms of developing a strategy for formulating performance indicators, your team should start with the basics and understand what your organizational goals are, how you plan to achieve the goals, and who can act on this information.

This should be an iterative process that includes feedback from analysts, department heads, and managers. When you gather the opinions of the said team, you will gain a better and deeper understanding of the business processes and KPIs that should be measured using the KPI dashboard, and with whom this information should be shared.

What is the intended benefit of KPI's?

Key Performance Indicators are important because they highlight the business performance of companies, and individuals, thus organizations use them to assess their success in reaching critical goals. High-level KPIs may focus on the overall performance of the organization, while low-level KPIs may focus on operations within departments.

It is also important to performance indicators to evaluate and measure the performance of employees within companies, improving and developing all internal and external operations of the organization.

How to create KPIs?

Let's say your goal is to increase book sales for the year. You will call these KPIs, the book sales KPI. Here's how to define it:

What: Book sales increase 15% this year.

Why: Achieving this goal will allow you to hire another agent.

Measurement: Progress will be measured as an increase in the number of books sold and revenue generated.

How: You can increase your site traffic with a blog focused on topics related to the publishing industry.

Who: The Content Marketing Manager will be responsible for the KPIs.

The result: book sales will increase by 15% this year.

When: The progress of the KPIs will be reviewed on a monthly basis.

Develop your KPI to fit the changing needs of the business

Suppose, for example, that your organization has recently started a new production line or is expanding abroad. If you do not update your KPIs, your team will continue to track goals that do not necessarily reflect a change in tactical or strategic direction.

You may think, based on your results, that you continue to perform at a high level. In reality, though, you may be tracking KPIs that fail to capture the impact your efforts are having on core strategic goals. KPIs that are not updated at all become obsolete.

Reviewing your KPIs monthly (or, at best, weekly) will give you a chance to improve or change course entirely.  

What is a KPI Dashboard?           

The easy to access data will make you less overwhelmed and can quickly understand the whole picture of the performance of your company, know what and where the problems are and give you full control on all the details and matters.

Therefore, a KPI dashboard is an all-in-one tool that provide the monitoring and analysis you need. It allows you to follow the performance of individuals, departments, teams, or the entire company. KPI dashboards lets you to easily check what is happening and be alerted to the KPIs that have exceeded the set limits.

KPI dashboards are most likely to be displayed using specific color patterns like red, yellow, and green. Red indicates a problem, yellow is a warning or a risk, and green means everything is fine. It is very important to get everything clear and direct at first glance, so next we will introduce you to one of the best options you may have for PowerPoint KPI dashboard template.

KPI Dashboards PowerPoint PPT Template

A well designed and thought KPI dashboard gives business owners quick access to the crucial indicators or tools of the business, and helps them decide whether they are going well or not. But recently a lot of KPI dashboards are more fabricated and decorated than useful, or are so filled with details that it’s impossible to read the important information right away. Designing a KPI dashboard needs a lot of experience and skill, that why you should choose the right template if you have a presentation on the subject, and we here give you the Best KPI Dashboards PowerPoint PPT Template you can find out there which covers all the needed indicators and required slides, such as:

Sales KPI Dashboard: An essential slide that shows the sales you have been making, on a daily or monthly basis too, as well as sales risk and sales process that are taking place currently.

Traffic Acquisition Report Dashboard: It’s an important visual to know where users came from, including organic search, social media, paid campaigns, etc. and it’s used to make decisions about future marketing campaigns and determine the effectiveness of your website and current marketing efforts.

Social Media KPI Dashboard: This PowerPoint slide is very relevant when you count heavily on social media networking then you will be such slide to show all the numbers and growth and interaction that’s happening to your channels.

CRM system KPI Dashboard: Customer relationship management (CRM) is a slide for managing all your company's relationships and interactions with customers and potential customers. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.

Target Vs Actual Sales Commissions: It is the slide where you compare your intended sales goal and the ones you have really made, detailed and clear KPI PowerPoint slide, and one among many other useful and essential ones.

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Kpi meaning + 27 examples of key performance indicators.

As your organization begins to sketch out what your strategic plan might look like, it’s likely to come to your attention that you’ll need to gain consensus around what your key performance indicators will be and how they will impact your organization. If you haven’t thought much about your KPIs yet, that’s okay. We can help!

We’ve compiled a complete guide that includes an overview of what makes a good KPI, the benefits of good key performance indicators, and a list of KPI examples [organized by department and industry] for your reference as you run your strategic planning process to build your organization’s strategic plan and goals.

Video Transcript – How to Write KPIs

Hi, my name is Erica Olsen. Today’s whiteboard video is on key performance indicators, or KPIs for short. These are those things that are associated with either goals or objectives, whatever you’re calling them, those elements of your plan that are the expressions of what you want to achieve by when those quantifiable outcome-based statements.

So KPI’s answer the quantifiable piece of your goals and objectives. They come in three different flavors. So we’ll talk about that in just a minute. But before we do, putting great measures together and making sure they work well for you, you need to have these four attributes. And before I talk about those four attributes, so I just want to say the reason they need to work well for you is because KPIs are the heartbeat of your performance management process. They tell you whether you’re making progress, and ultimately, we want to make progress against our strategy. So KPIs are the thing that do that for us. So you’re going to live with them a lot. So let’s make sure they’re really good.

Okay, so the four things you need to have in order to make sure your these measures work for you.

Our number one is your measure. So the measure is the verbal expression very simply, in words, what are we measuring, which is fairly straightforward. The tricky thing is, is we need to be as expressive as we possibly can with our measures. So number of new customers, that’s fine. There’s nothing wrong with that. But a little bit advanced or a little bit more expressive, would be number of new customers this year, or number of new customers for a certain product or a certain service. So what is it is it? Yeah, so it is, so be really clear. And when it comes to measuring it on a monthly basis, you’re gonna want to be as clear as possible. So number of new customers, let’s say this year,

Number two, is our target, or target is the numeric value that we want to achieve. So a couple of things that are important about this is, the target needs to be apples to apples with when the goal date is set, or the due date is set. So we want to achieve 1000 new customers by the end of the year. This is your time frame. So the due date in the target works hand in hand. The other thing is the measure and the target need to work hand in hand. So it’s a number. So this is a number, this is a percentage, this is a percentage, you get the idea.

Third thing, we actually run a report on this data. So where is it coming from? Be clear about what the source is. Most organizations have all sorts of data sources, fragmented systems. So making sure you identify where this data is coming from will save you a lot of time.

And then frequency. So how often are you going to be reporting on this KPI, ideally, you’re running monthly strategy reviews to report on the progress of your plan, at least monthly, in which case we’d like to see monthly KPIs. So you got to be able to pull the data monthly in order to make that happen. That’s not always possible. But let’s try to get there. Certainly some organizations are weekly and others are daily, monthly is a good place to start. So frequency. Great.

So now we know the components that we need to have in place in order to have our KPIs. Here are some different types of KPIs that you might think about as you’re putting your plan together.

So there are just straight up raw numbers, I call these widget counting, there’s nothing wrong with widget counting, they don’t necessarily tell a story. And I’ll talk about how to make this tell a story in a minute. But this is just simply widget counting number of things.

The second thing is progress. So this is really often used, it’s great. We use this, which is expressed as percent complete percent complete of the goal, percent completed a project, whatever it might be, it’s a project type measure. It’s a good measure, if if you don’t have quantifiable measures, or you can’t get the data, and you just want to track the performance of the goal as it relates to action items being completed under it.

The third type of indicator is a Change Type Indicator, like percent increase in sales, making this better would be percent increase in sales compared to last year. And the idea is 22%. So you can see how that starts to be more expressive, and work with the target. So this serves to tell a little bit more of a story than this one does, right? And if you want to actually make your widget counting measures tell more of a story like this one does, you might change something like this to read percentage of new customers acquired compared to same time last year. So that’s an example.

Okay, so now we know what we have to have in place and kind of different types of measures to get our ideas flowing. Let’s talk about one thing that you might take your measure writing to the next level and that is think about the fact that there are leading and lagging measures so are leading and lagging indicators. So percent increase in sales or sales is a lagging indicator it occurred as an outcome. If you want to make sure that you’re on track ACC, you might have a KPI in place, which is telling us whether we’re going to hit that increase such as your pipeline, maybe number of leads, or the size of your pipeline. So we don’t want to over rotate on this necessarily, but we do want to make sure we have a combination of leading and lagging measures when we’re looking at our performance on a monthly basis.

So with that, that’s all we have for today. Hopefully you have what you need to write great KPIs for your organization. Happy strategizing. And don’t forget, subscribe to our channel.

What is a Key Performance Indicator KPI — KPI Definition

Key performance indicators, also called KPIs, are the elements of your organization’s plan that express the quantitative outcomes you seek and how you will measure success. In other words, they tell you what you want to achieve and by when.

They are the qualitative, quantifiable, outcome-based statements you’ll use to measure progress and determine if you’re on track to meet your goals or objectives. Good plans use 5-7 KPIs to manage and track their progress against goals.

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KPI Meaning, and Why Do You Need Them?

Key performance indicators are intended to create a holistic picture of how your organization is performing against its intended targets, organizational goals, business goals, or objectives. A great key performance indicator should accomplish all the following:

• Outline and measure your organization’s most important set of outputs.
• Work as the heartbeat of your performance management process and confirm whether progress is being made against your strategy.
• Represent the key elements of your strategic plan that express what you want to achieve by when.
• Measure the quantifiable components of your goals and objectives.
• Measure the most important leading and lagging measures in your organization.

The Five Elements of a KPI

These are the heartbeat of your performance management process and must work well! Your plan’s strategic KPIs tell you whether you’re making progress or how far you are from reaching your goals. Ultimately, you want to make progress against your strategy. You’ll live with these KPIs for at least the quarter (preferably the year), so make sure they’re valuable!

Great strategies track the progress of core elements of the plan. Each key performance indicator needs to include the following elements:

• A Measure: Every KPI must have a measure. The best ones have more specific or expressive measures.
• A Target: Every KPI needs to have a target that matches your measure and the period of your goal. These are generally a numeric values you’re seeking to achieve.
• A Data Source: Each of these needs to have a clearly defined data source so there is no gray area in measuring and tracking each.
• Reporting Frequency: Different measures may have different reporting needs, but a good rule to follow is to report on them at least monthly.
• Owner: While this isn’t a mandatory aspect of your KPI statement, setting expectations of who will take care of tracking, reporting, and refining specific KPIs is helpful to your overall organizational plan.

Indicators vs. Key Performance Indicators

An indicator is a general term that describes a business’s performance metrics.

There can be several types of indicators a company may track, but not all indicators are KPIs, especially if they don’t tie into an organization’s overall strategic plan or objectives, which is a MUST!

Key Performance Indicators

On the other hand, a key performance indicator is a very specific indicator that measures an organization’s progress toward a specific company-wide goal or objective. We typically recommend you narrow down the KPIs your organization tracks to no more than 7. When you track too many goals, it can get daunting and confusing.

Pro Tip : You should only track the best and most valuable indicators that tie to your organization’s long-term strategic goals and direction.

Benefits of Good Key Performance Indicators

What benefits do key performance indicators have on your strategic plan, and on your organization as a whole? A lot of benefits, actually! They are extremely important to the success of your strategic plan as they help you track progress of your goals. Implementing them correctly is critical to success.

• Benefit #1: They provide clarity and focus to your strategic plan by measuring progress and aligning your team’s efforts to the organization’s objectives. They also show your measurable progress over time and create ways to track your organization’s continued improvement.
• Benefit #2: Key performance indicators create a way to communicate a shared understanding of success. They give your team a shared understanding of what’s important to achieve your long-term vision and create a shared language to express your progress.
• Benefit #3: They provide signposts and triggers to help you identify when to act. A good balance of leading and lagging key performance indicators allow you to see the early warning signs when things are going well, or when it’s time to act.

How to Develop KPIs

We’ve covered this extensively in our How to Identify Key Performance Indicators post. But, here’s a really quick recap:

Step 1: Identify Measures that Contribute Directly to Your Annual Organization-wide Objectives

Ensure you select measures that can be directly used to quantify your most important annual objectives.

PRO TIP: It doesn’t matter what plan structure you’re using – balanced scorecard, OKRs, or any other framework – the right KPIs for every objective will help you measure if you’re moving in the right direction.

Step 2: Evaluate the Quality of Your Core Performance Indicators

Select a balance of leading and lagging indicators (which we define later in the article) that are quantifiable and move your organization forward. Always ensure you have relevant KPIs. Having the right key performance indicators makes a world of difference!

Step 3: Assign Ownership

Every key performance indicator needs ownership! It’s just that simple.

Step 4: Monitor and Report with Consistency

Whatever you do, don’t just set and forget your goals. We see it occasionally that people will select measures and not track them, but what’s the point of that? Be consistent. We recommend selecting measures that can be reported upon at least monthly.

The 3 Common Types of KPIs to Reference as You Build Your Metrics

Key performance indicators answer the quantifiable piece of your goals and objectives . They come in three different flavors. Now that you know the components of great key performance indicators, here are some different ones that you might think about as you’re putting your plan together:

Broad Number Measures

The first type of KPI is what we like to call broad number measures. These are the ones that essentially count something. An example is counting the number of products sold or the number of visits to a webpage.

PRO TIP: There is nothing wrong with these, but they don’t tell a story. Great measures help you create a clear picture of what is going on in your organization. So, using only broad ones won’t help create a narrative.

Progress Measures

Progress key performance indicators are used to help measure the progress of outcomes . This is most commonly known as the “percent complete” KPI, which is helpful in measuring the progress of completing a goal or project. These are best when quantifiable outcomes are difficult to track, or you can’t get specific data.

PRO TIP: Progress KPIs are great, but your KPI stack needs to include some easily quantifiable measures. We recommend using a mixture of progress KPIs and other types that have clear targets and data sources.

Change Measures

The final type of KPI is a change indicator. These are used to measure the quantifiable change in a metric or measure. An example would be, “X% increase in sales.” It adds a change measure to a quantifiable target and is usually measured as a percentage increase in a given period of time.

The more specific change measures are, the easier they are to understand. A better iteration of the example above would be “22% increase in sales over last year, which represents an xyz lift in net-new business.” More expressive measures are better.

PRO TIP: Change measures are good for helping create a clear narrative . It helps explain where you’re going instead of just a simple target.

Leading KPIs vs Lagging KPIs

Part of creating a holistic picture of your organization’s progress is looking at different types of measures, like a combination of leading and lagging indicators. Using a mixture of both allows you to monitor progress and early warning signs closely when your plan is under or over-performing (leading indicator) and you have a good hold on how that performance will impact your business down the road (lagging indicator). Here’s a deep dive and best practices on using leading versus lagging indicators:

Leading Indicator

We often refer to these metrics as the measures that tell you how your business might/will perform in the future. They are the warning buoys you put out in the water to let you know when something is going well and when something isn’t.

For example, a leading KPI for an organization might be the cost to deliver a good/service. If the cost of labor increases, it will give you a leading indicator that you will see an impact on net profit or inventory cost.

Another example of a leading indicator might be how well your website is ranking or how well your advertising is performing. If your website is performing well, it might be a leading indicator that your sales team will have an increase in qualified leads and contracts signed.

Lagging Indicator

A lagging indicator refers to past developments and effects. This reflects the past outcomes of your measure. So, it lags behind the performance of your leading indicators.

An example of a lagging indicator is EBITA. It reflects your earnings for a past date. That lagging indicator may have been influenced by leading indicators like the cost of labor/materials.

Balancing Leading and Lagging Indicators

If you want to ensure that you’re on track, you might have a KPI in place telling you whether you will hit that increase, such as your lead pipeline. We don’t want to over-rotate on this, but as part of a holistic, agile plan, we recommend outlining 5-7 key performance metrics or indicators in your plan that show a mix of leading and lagging indicators. .

Having a mixture of both gives you both a look-back and a look-forward as you measure the success of your plan and business health. A balanced set of KPIs also gives you the data and business intelligence you need for making decision making and strategic focus. We also recommend identifying and committing to tracking and managing the same KPIs for about a year, with regular monthly or quarterly reporting cadence, to create consistency in data and reporting.

27 KPI Examples

Sales key performance indicators.

• Number of contracts signed per quarter
• Dollar value for new contracts signed per period
• Number of qualified leads per month
• Number of engaged qualified leads in the sales funnel
• Hours of resources spent on sales follow up
• Average time for conversion
• Net sales – dollar or percentage growth
• New sales revenue
• Growth rate
• Customer acquisition count
• Lead conversion rate
• Average sales cycle

Increase the number of contracts signed by 10% each quarter.

• Measure: Number of contracts signed per quarter
• Target: Increase number of new contracts signed by 10% each quarter
• Data Source: CRM system
• Reporting Frequency: Weekly
• *Owner: Sales Team
• Due Date: Q1, Q2, Q3, Q4

Increase the value of new contracts by $300,000 per quarter this year.

• Measure: Dollar value for new contracts signed per period
• Data Source: Hubspot Sales Funnel
• Reporting Frequency: Monthly
• *Owner: VP of Sales

Increase the close rate to 30% from 20% by the end of the year.

• Measure: Close rate – number of closed contracts/sales qualified leads
• Target: Increase close rate from 20% to 30%
• *Owner: Director of Sales
• Due Date: December 31, 2023

Increase the number of weekly engaged qualified leads in the sales from 50 to 75 by the end of FY23.

• Measure: Number of engaged qualified leads in sales funnel
• Target: 50 to 75 by end of FY2023
• Data Source: Marketing and Sales CRM
• *Owner: Head of Sales

Decrease time to conversion from 60 to 45 days by Q3 2023.

• Measure: Average time for conversion
• Target: 60 days to 45 days
• Due Date: Q3 2023

Increase number of closed contracts by 2 contracts/week in 2023.

• Measure: Number of closed contracts
• Target: Increase closed contracts a week from 4 to 6
• Data Source: Sales Pipeline
• *Owner: Sales and Marketing Team

Examples of KPIs for Financial

• Growth in revenue
• Net profit margin
• Gross profit margin
• Operational cash flow
• Current accounts receivables
• Operating expenses
• Average cost of goods or services
• Average account lifetime total value

Financial KPIs as SMART Annual Goals

Grow top-line revenue by 10% by the end of 2023.

• Measure: Revenue growth
• Target: 10% growt
• Data Source: Quickbooks
• *Owner: Finance and Operations Team
• Due Date: By the end 2023

Increase gross profit margin by 12% by the end of 2023.

• Measure: Percentage growth of net profit margin
• Target: 12% net profit margin increase
• Data Source: Financial statements
• *Owner: Accounting Department

Increase net profit margin from 32% to 40% by the end of 2023.

• Measure: Gross profit margin in percentage
• Target: Increase gross profit margin from 32% to 40% by the end of 2023
• Data Source: CRM and Quickbooks
• *Owner: CFO

Maintain $5M operating cash flow for FY2023.

• Measure: Dollar amount of operational cash flow
• Target: $5M average
• Data Source: P&L
• Due Date: By the end FY2023

Collect 95% of account receivables within 60 days in 2023.

• Measure: Accounts collected within 60 days
• Target: 95% in 2023
• Data Source: Finance
• Due Date: End of 2023

Examples of Customer Service KPIs

• Number of customers retained/customer retention
• Customer service response time
• Percentage of market share
• Net promotor score

Customer KPIs in a SMART Framework for Annual Goals

90% of current customer monthly subscriptions during FY2023.

• Measure: Number of customers retained
• Target: Retain 90% percent of monthly subscription customers in FY2023
• Data Source: CRM software
• *Owner: Director of Client Operations

Increase market share by 5% by the end of 2023.

• Measure: Percentage of market share
• Target: Increase market share from 25%-30% by the end of 2023
• Data Source: Market research reports
• Reporting Frequency: Quarterly
• *Owner: Head of Marketing

Increase NPS score by 9 points in 2023.

• Measure: Net Promoter Score
• Target: Achieve a 9-point NPS increase over FY2023
• Data Source: Customer surveys
• *Owner: COO

Achieve a weekly ticket close rate of 85% by the end of FY2023.

• Measure: Average ticket/support resolution time
• Target: Achieve a weekly ticket close rate of 85%
• Data Source: Customer support data
• *Owner: Customer Support Team

Examples of KPIs for Operations

• Order fulfillment time
• Time to market
• Employee satisfaction rating
• Employee churn rate
• Inventory turnover
• Total number of units produced or on-hand
• Resource utilization

Operational KPIs as SMART Annual Goals

Average 3 days maximum order fill time by the end of Q3 2023.

• Measure: Order fulfilment time
• Target: Average maximum of 3 days
• Data Source: Order management software
• *Owner: Shipping Manager

Achieve an average SaaS project time-to-market of 4 weeks per feature in 2023.

• Measure: Average time to market
• Target: 4 weeks per feature
• Data Source: Product development and launch data
• *Owner: Product Development Team

Earn a minimum score of 80% employee satisfaction survey over the next year.

• Measure: Employee satisfaction rating
• Target: Earn a minimum score of 80% employee
• Data Source: Employee satisfaction survey and feedback

Maintain a maximum of 10% employee churn rate over the next year.

• Measure: Employee churn rate
• Target: Maintain a maximum of 10% employee churn rate over the next year
• Data Source: Human resources and payroll data
• *Owner: Human Resources

Achieve a minimum ratio of 5-6 inventory turnover in 2023.

• Measure: Inventory turnover ratio
• Target: Minimum ratio of 5-6
• Data Source: Inventory management software
• *Owner: perations Department

Marketing KPIs

• Monthly website traffic
• Number of marketing qualified leads
• Conversion rate for call-to-action content
• Keywords in top 10 search engine results/organic search
• Blog articles published this month
• E-Books published this month
• Marketing campaign performance
• Customer acquisition cost
• Landing page conversion rate

Marketing KPIs as SMART Annual Goals

Achieve a minimum of 10% increase in monthly website traffic over the next year.

• Measure: Monthly website traffic
• Target: 10% increase in monthly website
• Data Source: Google analytics
• *Owner: Marketing Manager

Generate a minimum of 200 qualified leads per month in 2023.

• Measure: Number of marketing qualified leads
• Target: 200 qualified leads per month
• Data Source: Hubspot

Achieve a minimum of 10% conversion rate for on-page CTAs by end of Q3 2023.

• Measure: Conversion rate on service pages
• Target: 10%
• Due Date: End of Q3, 2023

Achieve a minimum of 20 high-intent keywords in the top 10 search engine results over the next year.

• Measure: Keywords in top 10 search engine results
• Target: 20 keywords
• Data Source: SEM Rush data
• *Owner: SEO Manager

Publish a minimum of 4 blog articles per month to earn new leads in 2023.

• Measure: Blog articles
• Target: 4 per month
• Data Source: CMS
• *Owner: Content Marketing Manager
• Due Date: December 2023

Publish at least 2 e-books per quarter in 2023 to create new marketing-qualified leads.

• Measure: E-Books published
• Target: 2 per quarter
• Data Source: Content management system

Bonus: +40 Extra KPI Examples

Supply chain example key performance indicators.

• Number of on-time deliveries
• Inventory carry rate
• Months of supply on hand
• Inventory-to-sales Ratio (ISR)
• Carrying cost of inventory
• Inventory turnover rate
• Perfect order rate
• Inventory accuracy

Healthcare Example Key Performance Indicators

• Bed or room turnover
• Average patient wait time
• Average treatment charge
• Average insurance claim cost
• Medical error rate
• Patient-to-staff ratio
• Medication errors
• Average emergency room wait times
• Average insurance processing time
• Billing code error rates
• Average hospital stay
• Patient satisfaction rate

Human Resource Example Key Performance Indicators

• Organization headcount
• Average number of job vacancies
• Applications received per job vacancy
• Job offer acceptance rate
• Cost per new hire
• Average salary
• Average employee satisfaction
• Employee turnover rate
• New hire training Effectiveness
• Employee engagement score

Social Media Example Key Performance Indicators

• Average engagement
• % Growth in following
• Traffic conversions
• Social interactions
• Website traffic from social media
• Number of post shares
• Social visitor conversion rates
• Issues resolved using social channel
• Social media engagement

Conclusion: Keeping a Pulse on Your Plan

With the foundational knowledge of the KPI anatomy and a few example starting points, it’s important you build out these metrics with detailed and specific data sources so you can truly evaluate if you’re achieving your goals. Remember, these will be the 5-7 core metrics you’ll live by for the next 12 months, so it’s crucial to develop effective KPIs that follow the SMART formula. They should support your business strategy, measure the performance of your strategic objectives, and help you make better decisions.

A combination of leading and lagging KPIs will paint a clear picture of your organization’s strategic performance and empower you to make agile decisions to impact your team’s success.

Need a Dedicated App to Track Your Strategic Plan with KPI Dashboards? We’ve got you covered.

The StrategyHub by OnStrategy is a purpose built tool to help you build and manage a strategic plan with KPIs. Run your strategy reviews with zero prep – get access to our full suite of KPI reports, dynamic dashboards for data visualization, access to your historical data, and reporting tools to stay connected to the performance of your plan. Get 14-day free access today!

Our Other KPI Resources

We have several other great resources to consider as you build your organization’s Key Performance Indicators! Check out these other helpful posts and guides:

• OKRs vs. KPIs: A Downloadable Guide to Explain the Difference
• How to Identify KPIs in 4 Steps
• KPIs vs Metrics: Tips and Tricks to Performance Measures
• Guide to Establishing Weekly Health Metrics

FAQs on Key Performance Indicators

KPI stands for Key Performance Indicators. KPIs are the elements of your organization’s business or strategic plan that express what outcomes you are seeking and how you will measure their success. They express what you need to achieve by when. KPIs are always quantifiable, outcome-based statements to measure if you’re on track to meet your goals and objectives.

The 4 elements of key performance indicators are:

• A Measure – The best KPIs have more expressive measures.
• A Target – Every KPI needs to have a target that matches your measure and the time period of your goal.
• A Data Source – Every KPI needs to have a clearly defined data source.
• Reporting Frequency – A defined reporting frequency.

No, KPIs (Key Performance Indicators) are different from metrics. Metrics are quantitative measurements used to track and analyze various aspects of business performance, while KPIs are specific metrics chosen as indicators of success in achieving strategic goals.

16 Comments

HI Erica hope your are doing well, Sometime Strategy doesn’t cover all the activities through the company, like maintenance for example may be quality control …. sure they have a contribution in the overall goals achievement but there is no specific new requirement for them unless doing their job, do u think its better to develop a specific KPIs for these department? waiting your recommendation

Thanks for your strategic KPIs

Hello Erica, Could you please clarify how to set KPIs for the Strategic Planning team?

Hi Diana, check out the whitepaper above for more insight!

Hello Erica, Could you please clarify, how to set the KPIs for the Strategic PLanning team?

exampels of empowerment kpis

I found great information in this article. In any case, the characteristics that KPIs must have are: measurability, effectiveness, relevance, utility and feasibility

How to write methodology guidelines for strategy implementation / a company’s review and tracking (process and workflow) for all a company’s divisions

support on strategizing Learning & Development for Automobile dealership

Could you please to clarify how to write the KPIs for the Secretary.

Check out our guide to creating KPIs for more help here: https://onstrategyhq.com/kpi-guide-download/

That’s an amazing article.

Could you please to clarify how to write the KPIs for the office boy supervisor

Could you please clarify how to write KPIs for the editorial assistant in a start up publishing company.

Kindly advice how I would set a kpi for a mattress factory

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Free KPI Dashboard Templates

By Kate Eby | October 24, 2022

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We’ve compiled the top free key performance indicator (KPI) dashboard templates for measuring your work toward an objective over a period of time. Track, analyze, and quantify your efforts, and improve your success metrics and efficiency. 

Included on this page, you’ll find a simple KPI dashboard template , a KPI performance dashboard template , a KPI dashboard presentation template , a project management KPI dashboard template , and an efficiency KPI dashboard template . Plus, get tips on how to create a KPI dashboard template in Excel .

Simple KPI Dashboard Template

Download a Sample Simple KPI Dashboard Template for Excel | Google Sheets

Download a Blank Simple KPI Dashboard Template for Excel | Google Sheets

Use this simple KPI dashboard template to view your KPIs as horizontal bar charts, line graphs, and histograms. The template includes budget, revenue, budget vs. actual cost, profit margins, and debt-to-equity ratio KPI charts. Easily customize the template to provide KPI data for any series of performance measurements, and create a simple visualization of your metrics. Use the template’s Goal and Actual columns to track high-performance realization with this dynamic template.

See this comprehensive article on KPI dashboards to find additional KPI dashboard resources.

KPI Performance Dashboard Template

Download a KPI Performance Dashboard Template for Excel | Google Sheets

Exceed performance expectations with this visually rich KPI performance dashboard template. Track the month-by-month, year-to-date (YTD), and year-over-year progress of your KPIs with this template’s easy-to-read bar charts, line graphs, and donut graphs at a glance to ensure that you’re hitting your performance objectives. The template comes pre-loaded with Marketing and Operations data but can be retooled to measure KPIs for any vertical, department, or service. 

See this detailed article on when to use KPIs instead of objectives and key results (OKRs) to quantifiably measure performance for your specific objectives.

KPI Dashboard Presentation Template

Download a KPI Dashboard Presentation Template for  PowerPoint | Google Slides  

Introduce and explain the big picture for key objectives, progress, and milestones with this presentation-ready KPI dashboard presentation template. This template’s easy-to-read visual indicators help viewers quickly learn the status of any key performance indicator. Use this template to visually convert your data into easily understandable infographic updates on project, product, or service goals.

Project Management KPI Dashboard Template

Download a Project Management KPI Dashboard Template for  Excel | Google Sheets

Help your project management office (PMO) track status, milestones, objectives, and overall project progress with this project management KPI dashboard template. In addition to Overall Status, Budget, and Pending Items pie and bar charts, the template also includes space to create individual project tasks, assign them to team members, set their priorities, and select their statuses. A Project Status field helps you keep track of overall progress toward project goals, while a Completed field tracks the percentage of your project that has been successfully completed. 

For more resources on KPI dashboard metrics for project and program management, see this comprehensive article on crucial KPI metrics that provide valuable insights into the health of your project or program.

Efficiency KPI Dashboard Template

Download an Efficiency KPI Dashboard Template for   Excel | Google Sheets

If efficiency is the primary KPI to assess your project, product, service, or sales data, this template is for you. This efficiency KPI dashboard template comes pre-loaded with data for a sales team but can be quickly customized to include data from any field. The template’s unique Efficiency Level field provides an efficiency percentage based on the month-by-month set performance target column data compared to actual results.

What Is a KPI Dashboard Template?

A KPI dashboard template is a visual tool for measuring performance over time. These templates compare achievements to set milestones and goals. Use a KPI dashboard template to visually represent your team’s progress, efficiency, and performance with graphs and charts. 

A KPI dashboard template provides a framework for gauging your project, product, service, sales, or individual performance. While you can use a KPI dashboard template to monitor performance progress, you can also use it to help you track daily, monthly, or annual variances. Doing so can help you pinpoint particular areas of performance that need improvement. 

By having an effective tool to standardize performance tracking, project sponsors, project managers, stakeholders, team members, and others can rest assured that performance will improve over time. 

Most KPI dashboard templates include bar charts, pie charts, and/or histograms so that teams can easily track progress. Having easy-to-read visual representations of set objectives helps managers share data-rich details in a high-level, visually dynamic, easy-to-read format. By using a KPI dashboard template, project managers can ensure that priorities, objectives, goals, and deliverables are clearly defined; that all related tasks are assigned; and that all performance standards are trending upward.

How to Create a KPI Dashboard in Excel 

A KPI dashboard provides charts and graphs that track progress toward set objectives for any vertical. Create a KPI dashboard in Excel to help you track key goals by filling in an existing KPI dashboard template with your preferred data.

A KPI dashboard provides a single-screen view of pre-set KPIs. If the existing KPI dashboard template isn’t pre-filled with the KPIs you want to track, you can easily customize it. By creating the KPI dashboard that you want from an existing template, you can ensure that your dashboard tells the high-level story of your data in a presentation-ready format. 

While creating a KPI dashboard from scratch in Excel can be time consuming, KPI dashboard templates enable you to streamline the process. Simply customize an existing template to suit your specific needs. 

For example, if an available KPI dashboard template includes project-oriented factors such as task progress and status, task completion status, budget, and pending items, but you are not working on a specific project, you could customize this template to track sales goal data, sales tasks, or profitability goals. 

Similarly, if a KPI dashboard template focuses on sales goals and efficiency, you could switch out the sales data for tasks, department goals, or other metrics you want to measure. By doing so, you can adjust the efficiency level to be a key performance indicator of task, project, or department efficiency. 

By customizing a KPI dashboard template as early as the project-planning phase, project managers, sponsors, and team members can agree upon objectives and set KPI metrics. This way, you and your team can track, measure, and analyze achievements, as well as make necessary recalibrations and adjustments to ensure that you achieve your goals.

Stay on Top of Your KPIs with Real-Time Work Management in Smartsheet

Empower your people to go above and beyond with a flexible platform designed to match the needs of your team — and adapt as those needs change. 

The Smartsheet platform makes it easy to plan, capture, manage, and report on work from anywhere, helping your team be more effective and get more done. Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed. 

When teams have clarity into the work getting done, there’s no telling how much more they can accomplish in the same amount of time.  Try Smartsheet for free, today.

Discover why over 90% of Fortune 100 companies trust Smartsheet to get work done.

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KPI Presentation Templates

Is your business on track is it progress toward your intended result try our free kpi powerpoint templates and google slides themes to present kpi dashboards professionally. these 100% editable slides with unique designs are the best choice to assess your business performance..

Experience the power of visualization with our Free KPI PowerPoint Templates and Google Slides Themes!

We're here to help you, what is a kpi.

A Key Performance Indicator is a quantitative performance measurement over time for a specific goal. KPIs offer goals for teams to strive towards, benchmarks to evaluate progress, and insights that aid individuals throughout the organization in making better decisions.

What are KPI PowerPoint templates?

KPI templates show how well a business performs or develops over time to accomplish a particular goal. These analytics support decision-making and advancement, which contribute to business success.

Where can we use these KPI slides?

You can utilize KPI & Metrics slide designs to create laser-focused presentations on the metrics that matter. Key performance indicators support the strategic advancement of every department within the company, from marketing and sales to finance and human resources.

How can I make KPI PPT Slides in a presentation?

You can create KPI slides using the tools available on the insert option. You can also go with the choice of readymade templates to shorten your time and make your work look so professional.

Who can use KPI PPT Templates?

KPI enables managers and business owners to understand how their company, or specific divisions, is operating at any given time.

Why do we need to use KPI PowerPoint Slides?

The KPI PowerPoint Template is a conceptual graphic that goes well with presentations of corporate performance dashboards. As a result, it might be applied to various sales, marketing, development, and quality performance reports to show your elegance.

Where can I find KPI PPT Templates for free?

You can use free PowerPoint templates from various sources to create outstanding presentations. Slide Egg has the most options. Check it right away.

Got any suggestions?

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KPI Infographics

It seems that you like this template, free google slides theme, powerpoint template, and canva presentation template.

Do you want to assess the success or failure of your company? Use these KPI (Key Performance Indicators). It is a great tool to determine if you are achieving a goal or not. Represent your information about actions, strategies or productivity with bar or pie charts, pyramids, tables, percentages, maps... They include plenty of blocks, and their style is mainly flat, although you’ll find some 3D elements

Features of these infographics

• 100% editable and easy to modify
• 31 different infographics to boost your presentations
• Include icons and Flaticon’s extension for further customization
• Designed to be used in Google Slides, Canva, and Microsoft PowerPoint and Keynote
• 16:9 widescreen format suitable for all types of screens
• Include information about how to edit and customize your infographics

How can I use the infographics?

Am I free to use the templates?

How to attribute the infographics?

Attribution required If you are a free user, you must attribute Slidesgo by keeping the slide where the credits appear. How to attribute?

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Top 10 Quality KPI Examples with Templates and Samples

Samradni Pradhan

Maintaining high levels of quality is critical for organizations to succeed in today's competitive business market. Monitoring key performance indicators (KPIs) can help companies identify areas for development and make data-driven decisions to optimize their quality control systems.

This blog will review the Top 10 Quality KPI Examples that every business should track. These key performance indicators (KPIs) range from defect rates to customer satisfaction rates and are critical for organizations to keep their competitive edge.

In addition, we will provide you with content-ready and custom-made PPT Templates and Samples to assist you in monitoring and tracking your organization's quality KPIs.

If you want to explore some employee KPI Templates, you can check them out  here !

Template 1: Quality Control KPI Dashboard Snapshot Showing Data Quality Template  

Introducing the ultimate tool for tracking and analyzing data quality in your organization. This Template provides a visually stunning snapshot of all the critical key performance indicators (KPIs) related to quality control, including account, contact, opportunity, campaign, lead, and activity data. With this dashboard, identify areas of improvement, monitor trends over time, and make data-driven decisions to optimize your quality control processes. The sleek and modern design makes it easy to communicate complex information with ease, making this actionable Template a must-have for any organization committed to delivering high-quality products and services. Go ahead and download this Slide today!

Download Now!

Template 2: Quality Control KPI Dashboard Showing Defects and Downtime Template

Introducing a Template designed to help you keep track of defects and downtime in your manufacturing process. With a user-friendly interface, this pre-designed Slide displays critical metrics in an easily digestible format, such as defect rates, machine downtime, and production cycle time. The easy to read graphs and charts allow you to track progress over a specific period and identify improvement areas. Whether you're a quality control manager or a production supervisor, this dashboard will provide you with the insights you need to optimize your manufacturing process and reduce cost purchase price.

Template 3: Quality Control KPI Dashboard Showing Reported Issues and Priority Template

Here's an essential tool for any organization looking to streamline its quality control processes. This content-ready PPT Template provides you with a comprehensive view of reported issues and their priority levels, making it easy to identify critical problems that need immediate attention. With pre-designed graphs and charts, track and analyze key performance indicators related to quality control, such as defect rates, corrective actions, and nonconformance quality trends. Download now and start optimizing your quality control processes today.

Template 4: Quality Control KPI Dashboard Showing Test Case Status Template

is another ready to use PowerPoint Template to help you manage your software testing process. With this Template, keep track of your test case status, including the number of passed, failed and blocked test cases. Whether you're a quality assurance engineer or a project manager, this dashboard will provide you with the insights you need to optimize your software testing process and ensure that your software is of the highest quality. Download now and take your software testing efforts to the next level.

Template 5: Quality Control KPI Dashboard Showing Process Under Control and Cost of Quality

Introducing an essential tool for any organization looking to streamline its quality control processes. Deploy this ready-made PowerPoint Slide to track critical metrics such as the process under control, cost of quality, and nonconformance rates to get a comprehensive view of your quality control activities and tasks. Whether you're a quality control manager or a production supervisor, this dashboard will help you optimize your quality control processes and reduce costs.

Template 6: Quality Control KPI Dashboard Showing Test Execution Status Template

Introducing our template, designed to help you track critical metrics such as customer complaints, response times, and resolution rates. The in-built graphs and charts allow you to monitor progress over time, identify trends, and make data-driven decisions to improve your processes. So, if you are looking for a dashboard that will help you optimize your customer service processes and increase customer satisfaction, look no further.

Template 7: Quality Control KPI Dashboard Template

Revolutionize your quality control processes with our powerful Template. This content-ready PPT Template exhibits several sections such as, a detailed view of your quality control metrics, critical data such as defects, corrective actions, nonconformance trends, and more.

This pre-designed PPT Dashboard is perfect to optimize your quality control processes and reduce costs effectively. Download now and take the initial step toward a more efficient and effective quality control process.

Template 8: Vendor Scorecard KPI Dashboard with Average Delivery and Quality Score

Looking for a way to keep your vendors in check? Look no further than our Template! This ready-made PowerPoint Template showcases an easy way to monitor vendor performance, including their average delivery and quality scores. This PPT Template will help you stay on top of your vendor scorecards in an engaging way. Download now and start tracking those scores!

Template 9: Call Center KPI Dashboard for Quality Assurance Template

Say goodbye to boring call center metrics! Our Call Center KPI Dashboard Template is top-notch solution to track your call center performance. With pre-built graphs and charts, monitor key metrics such as call resolution times, customer satisfaction rates, and first-call resolution rates. This is a professional and appealing Template to keep your agents in the call center motivated and on track.

Template 10: Quality Monitoring KPI Dashboard Construction Industry

Looking to streamline your construction quality control processes? Our Template is just what you need! This unique and content-ready dashboard allows you to assess critical quality control metrics such as safety incidents, rework rates, and project schedule adherence. With easy-to-use graphs and charts, visualize progress over time and identify improvement areas. So, if you're a construction project manager or a safety officer, this PPT Template will help you monitor gaps and fast-track the processes.

Template 11: Project Quality Assurance KPI Dashboard to Monitor Software Template

Streamline your software development process and ensure project success with our ready to use Template! This is a ready to use PowerPoint Slide that allows you to track your key quality assurance metrics in an agile project management framework. With a range of in-built and easy to understand graphs and charts, monitor your progress over time and identify areas for improvement. This Dashboard will help you optimize your project quality control processes and ensure software success. Download now and take the most important step towards an efficient and effective agile development process.

EXPLORE THESE QUALITY KPI TEMPLATES TODAY!

The Top 10 Quality KPI Examples discussed in this blog provide useful insights into your organization's quality control processes. You may identify areas for improvement and make data-driven decisions to optimize your quality control efforts by monitoring these KPIs.

Each Template and Sample supplied in this blog is intended to assist you in conveniently tracking and visualizing your KPI data. These Templates, which range from a Quality Control KPI Dashboard for the Construction Industry to a Vendor Scorecard KPI Dashboard, offer a unique and entertaining approach to analyzing your organization's performance.

Download these premium PPT Slides through our monthly, semi-annual, annual, annual + custom design subscriptions  here .

FAQs on Quality KPI

What are the five key performance indicators.

Key performance indicators play a crucial role in managing and developing different sectors in society based on the needs and requirements of customers. Key performance indicators can be described as targets that will help measure an organization's progress based on the changing conditions. KPIs vary based on the industry or organization. However, the five common KPIs which can be seen across industries are revenue, employee productivity, cost per complete acquisition, return on investment, and customer satisfaction.

What is KPI for quality objectives?

Quality objectives can be defined as the overall goal set by an organization for achieving progress and improvement within QMS (Quality Management System). While dealing with KPI and quality objectives, it can be said that KPI is the main metric utilized for evaluating various factors within a particular system that are important for fulfilling the objectives and goals. So, each objective can have more than one KPI for the enhancement of the performance of a particular organization. Organizations can pinpoint areas for improvement and make data-driven decisions to streamline their quality management procedures by tracking the KPIs.

What is KPI in QMS?

KPI stands for Key Performance Indicators in the Context of Quality Management System (QMS). These measuring tools are used to see how well an organization's quality management procedures are working and determine whether they are accomplishing the aims and objectives of the company. Let's look into the examples of KPI in QMS. We can see that the number of customer complaints, time taken for completing a quality control process, trained employees, and so on help identify improvement areas. KPIs can be used to monitor a number of areas of quality management, including client satisfaction, process effectiveness, product quality, and regulatory and standard compliance.

What are KPI and KRA in quality?

KPI (Key Performance Indicators) and KRA (Key Result Areas) are performance measures in quality management that are used to judge how well the processes work. KPI is a quantifiable metric that is used to monitor the advancement of particular goals or objectives. In comparison, KRA can be described as a specific area that is given utmost focus by an individual or the team working in the organization. It can be said that KRAs are used to align team goals and individual goals with the overarching strategic goals of the organization. In summary, KRAs are used to specify the focus areas and duties for individuals and teams within an organization, whereas KPIs are used to assess the effectiveness of quality management systems.

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PowerPoint presentation to show Key Performance Indicators

Mar 2, 2023 | Data Dashboards , DataPoint , Financial , Reporting

Key Performance Indicators (KPIs) are a great way to measure the performance of your business. They show how you’re doing against your goals and help you keep track of changes over time. KPI templates for a PowerPoint presentation can be used for many different types of businesses, from large corporations to small startups. Let’s dive into KPI presentations and dashboards.

What is a PowerPoint presentation?

A PowerPoint presentation is a visual way of communicating information. It can be used to communicate with your boss, colleagues, clients and customers.

How to use a KPI template as a PowerPoint presentation?

To use a KPI template for your PowerPoint presentation, follow these steps:

• Create a new PowerPoint presentation or get your professional PowerPoint templates from a professional site, and add your company’s data and performance metrics. You can import the KPI template from our database or create it yourself.
• Use the DataPoint plugin to automate the content updating (just add some connections into your presentation).

Key Performance Indicators (KPI) are used to measure the performance of a business.

Key Performance Indicators (KPIs) are used to measure the performance of a business. They can show your company’s overall performance or the performance of individual departments.

There are different types of KPIs, including financial KPIs and operational KPIs. Financial KPIs include:

• Net profit margin
• Gross profit margin
• Operating cash flow

Common KPIs for any business.

• Profitability
• Cost of goods sold (COGS)
• Sales per employee or sales per customer visit. This is a key indicator for companies that sell services. If you have a high-cost business such as consulting, this number can be used to measure how efficiently your team is working and whether you need more staff members or more projects for each employee.

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KPI Presentation Templates

Looking to showcase your business performance in a compelling manner? Dive into our collection of KPI presentation templates. Whether you’re in sales, marketing, or project management, our templates cater to all.

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Our KPI slides are designed to make your data stand out. With a blend of PowerPoint PPT, Keynote, and Google Slides formats, you’re equipped for any platform. From kpi dashboards to detailed key performance indicator charts, we’ve got you covered.

Why Choose Our KPI Presentation Templates?

• Editable KPI: Every ppt template and presentation slides are customizable. Add your logo, adjust the design, or switch the format to make it uniquely yours.
• Diverse Range: From kpi powerpoint templates to Google Slides, our offerings span a vast spectrum. Whether you need a scorecard, infographic, or matrix, we have it.
• Free & Premium Options: On a tight budget? Download for free. Seeking a more exclusive design? Explore our premium range.
• Performance-Centric: Our templates are not just visually appealing. They’re built to highlight kpi metrics, sales data, and other quantifiable measures.
• Seamless Compatibility: No more format woes. All our templates are compatible with PowerPoint and Google Slides.

For professionals in sales and marketing or planning, our kpi dashboard powerpoint templates are indispensable. They come with clear metrics, illustrative charts, and dynamic graphics to effectively present and evaluate your kpis data.

If you’re venturing into HR or healthcare, we’ve got you covered too. Our templates are designed to cater to specific sectors, ensuring your data is presented in the most impactful way. Whether you’re looking to present a profit report, an individual performance framework, or a health metric, our templates are tailored to meet your needs.

Bonus Features:

• Infographic Integration: Make your data visually compelling.
• Smart Design: Templates that adapt to your content.
• Editable KPI Metrics: Adjust and edit as per your requirements.
• Excel & PDF Compatibility: For those who love spreadsheets and detailed reports.
• Objective Mapping: Align your presentation with your goals and objectives.

Elevate your presentations. Make them more than just slides; make them a narrative of your success.

Download KPI templates now and elevate your next presentation. Remember, a good presentation template not only showcases data but tells a compelling story. Let our templates be the power behind your data-driven narrative.

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Free Animated PowerPoint KPI Dashboard Template for Neumorphic Presentations

A KPI dashboard showcases all key performance indicators in one place. Today’s template is all about organizing your KPI dashboards in the most engaging way with the help of PowerPoint design tools and animations. Even, this template has a modern design trend with a Neumorphism effect that makes it unique and attractive.

About this Free Neumorphic Animated KPI Dashboard Template

Whether you’re presenting your sales data, project milestones, or other key business stats, this interactive PowerPoint template can help you increase engagement throughout your presentation. So, we have designed and organized this template with interactive charts and graphs that are easily editable. Moreover, it is fully animated and compatible with any version of PowerPoint.

Features of this animated PowerPoint KPI dashboard template:

• Animated KPI dashboard for presentation
• Suitable for presenting data and information
• The sales KPI dashboard demo is included
• Animated Neumorphic design elements
• Has a dynamic visual representation
• Organized interactive charts and graphs
• Easily editable in any version of PowerPoint
• Free to download and use for our users

Watch the Template & Tutorial Video:

Learn how to create a Neumorphism effect in PowerPoint as well as create an animated KPI dashboard for your presentation. Visit our YouTube channel for more awesome PowerPoint tutorials.

Get this animated PowerPoint KPI dashboard template:

Download this animated PowerPoint KPI dashboard that has a Neumorphic effect and can help to make your KPI slides far better than others.

More Details about this animated PowerPoint KPI:

With this Neumorphic KPI template, you will get multiple PowerPoint slides with 2 different color combinations. This KPI template has a few blocks to present animated performance indicators such as pie charts, progress bars, text boxes, etc. It can simply elevate your presentation quality and help to impress your audience. So, try it now for free! In addition, you can check out our Neumorphic Infographics bundle of 265+ fully animated PowerPoint Presentation Slides that is available to our premium members only.

Check Our 265+ Fully Animated Neumorphic Infographics Bundle:

You can get access to our amazing animated neumorphic infographics bundle where you will get 265 unique infographic PowerPoint presentation slides.

This bundle is available for our premium members in Patreon and Buy Me a Coffee sponsors. Check it out now! and level up your presentation slide design quality using this neumorphic animated infographics bundle.

Frequently Asked Questions:

Here, we have tried to answer some of your queries about this animated PowerPoint KPI dashboard template.

What does Neumorphic design mean?

Neumorphic or Neumorphism is a design trend that has a minimalist appearance where elements and background are in the same color and are separated by subtle border shadows. It gives a feel that the elements are floating over the slide.

Where to use this free PowerPoint template?

If you have a data-driven presentation, this animated KPI dashboard can be very useful for creating a modern and dynamic PowerPoint slide.

How to edit the template file?

The editing process is very simple. Just replace the demo texts with your data or information and to understand the animation process, please watch the tutorial video.

Which font have we used in this template?

We have used the Poppins font family (a free Google font) but you can use your preferred font.

Do we have more free PowerPoint templates?

Yes! In PowerPoint School , we have a collection of free PowerPoint animation and presentation templates that are easily editable and even compatible with other platforms such as Google Slides, Keynote, and Canva.

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Hey there! This is Team PowerPoint School. You can support our work by sending us a cup of coffee and get access to all our premium templates.

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KPI Examples and Templates

Find the right KPIs for your business. This guide provides examples, templates and practical advice to help you define the key performance indicators that matter most for your organization and teams.

KPI EXAMPLES GUIDE

What is a kpi.

Let’s start with the basics. A key performance indicator (KPI) is a quantifiable measure of performance over time for a specific strategic objective. Business leaders and senior executives use KPIs to judge the effectiveness of their efforts and make better informed decisions.

KPIs vs Metrics

What’s the difference between a KPI and a metric?

KPIs represent how you’re performing against strategic goals. And by goals, we mean specific business outcomes, such as targeted quarterly revenue or targeted new customers per month.

Metrics support KPIs by representing the tactical processes or actions necessary to achieve the KPIs. Metrics track and measure the success against targets for specific actions such as monthly brochure downloads or store visits.

More resources:

Dive deeper on the question, “ What is a KPI? ”

Design your own interactive KPI Dashboard

Don’t just measure. Measure what matters.

Download the KPI Planning Guide to learn:

10 steps to strong KPIs

Which questions help you define your KPIs

170 KPI examples and templates

170 KPI Examples And Templates

In this guide, we’ve identified and prioritized the most impactful key performance indicators examples for each department. Use the table of contents below to find the KPI examples most relevant to your organization and teams.

Project Management

Customer Service

Human Resources

Social Media

Sales KPI Examples

Sales leaders and their teams need to track the key performance indicators that help them close more orders. Below are the 15 essential sales KPI examples:

New Inbound Leads

Lead Response Time

Lead Conversion %

New Qualified Opportunities

Total Pipeline Value

Lead-to-Opportunity %

Opportunity-to-Order %

Average Order Value

Average Sales Cycle Time

Cross-Sell %

Sales Volume by Location

Sales Change (YoY, QoQ. MoM)

Sales Target %

Learn more about Sales Dashboards

KPIs for Managers

Executives and managers need KPIs that reflect their organization’s strategic priorities. Below are the 15 key management KPI examples:

Customer Acquisition Cost

Customer Lifetime Value

Customer Satisfaction Score

Sales Target % (Actual/Forecast)

Sales by Product or Service

Revenue per FTE

Revenue per Customer

Operating Margin

Gross Margin

ROE (Return on Equity)

ROA (Return on Assets)

Current Ratio (Assets/Liabilities)

Debt to Equity Ratio

Working Capital

Employee Satisfaction Rating

Learn more about Executive Dashboards

Project Management KPIs

Project managers need to keep projects on time and on budget while also ensuring a high quality outcome. That’s why the 15 key performance indicators examples below focus on timeliness, budget and quality.

On-Time Completion %

Milestones on Time %

Estimate to Project Completion

Adjustments To Schedule

Planned vs. Actual Hours

Resource Capacity %

Budget Variance (Planned vs Actual)

Budget Iterations

Planned Value

Net Promoter Score

Number of Errors

Customer Complaints

Change Requests

Billable Utilization

Return On Investment (ROI)

Explore dashboard demos

Inspire Action With Your KPIs

10 ways to take your data visualizations to the next level. Learn how to choose the right ones to highlight your KPIs and metrics.

Marketing KPIs

Marketing leaders need to track KPIs which enable them to measure their progress against clearly defined goals. The 15 marketing KPI examples below cover all phases of the customer funnel and can be accurately tracked using  modern marketing analytics .

Marketing Qualified Leads (MQLs)

Sales Qualified Leads (SQLs)

Cost per Lead

New Customers

Cost per Acquisition

Upsell & Cross-Sell Rates

Conversion Rates (For Specific Goals)

Social Program ROI (By Platform)

Organic Traffic & Leads

Return on Ad Spend (ROAS)

Total Revenue

Revenue by Product or Service

Customer Lifetime Value (CLV)

Net Promoter Score (NPS)

Learn more about  Marketing KPIs and Marketing Dashboards

Operations KPIs

Operations managers need to track KPIs around efficiency, effectiveness and quality as covered in the 15 key performance indicators examples below.

Labor Utilization

Employee Turnover Rate

Employee Absence Rate

Employee Training Rate

ROI of Outsourcing

Labor Materials

Operating Margins

Processes and Procedures Developed

Project Schedule Variance

Order Fulfilment Cycle Time

Delivery In Full On Time Rate

Rework Rate

Learn more about KPI Dashboards

Customer Service KPIs

Service and support teams should focus on KPIs that measure response times. But, like the 15 key performance indicators examples below, they should also have a clear view of the customer base and longer term, preventative KPIs such as employee engagement and knowledge base articles.

Number of Issues (By Type)

First Response Time (FRT)

First Contact Resolution Rate

Average Response Time

Average Resolution Time

Most Active Support Agents

Cost Per Conversation

Customer Satisfaction Score (CSAT)

Positive Customer Reviews

Customer Effort Score

Customer Retention Rate

Support Costs / Revenue Ratio

Knowledge Base Articles

Employee Engagement

Explore more dashboard examples

Finance KPIs

Financial teams have no shortage of ratios and metrics to track. Finance managers and CFO’s should use a  financial analytics  tool to focus on margin, expense, revenue and cash management as shown in the 15 key finance KPI examples below.

Gross Profit Margin (and %)

Operating Profit Margin (and %)

Net Profit Margin (and %)

Operating Expense Ratio

Working Capital Ratio

Debt-To-Equity Ratio

Quick Ratio (Acid Test)

Current Ratio

Berry Ratio

Return on Assets

Cash Conversion Cycle

Accounts Payable Turnover Ratio

Accounts Receivable Turnover Ratio

Budget Variance

Payroll Headcount Ratio

Learn more about Financial Dashboards

Human Resources KPIs

HR managers are primarily concerned with 3 main areas: workforce management, compensation and recruitment. You can use a  people analytics  tool to track and analyze the 35 key performance indicators examples below:

Workforce Management KPIs:

Absenteeism rate

ROI of outsourcing

Succession planning rate

Open/closed grievances

Promotion rate

Time to productivity

Successor gap rate

Worker composition by gender, experience, and tenure

Internal mobility

Manager quality index

HR effectiveness

Employee satisfaction rates

Training ROI

Compensation KPIs:

HR functional operating expense rate

Labor cost per FTE

Labor cost revenue percent

Labor cost revenue expense percent

Total benefits as percentage of labor costs

Profit vs. compensation per FTE

Human capital ROI

HR functional cost per employee

Recruitment KPIs:

Quality of hire

Vacancy rate

Turnover rate

Resignation/retirement rate

External hire rate

Time-to-fill

Diversity, experience, and gender hire ratio

Recruiting funnel metrics

Talent import/export ratio

Voluntary turnover rate

Retention rate

Recruiting expense per new hire

Retirement rate forecast

Learn more about HR Dashboards

IT managers should track the on-going stream of support tickets and downtime. They should also track the projects and the team that will proactively reduce the number of these tickets in the future as shown in the top-15 IT KPI examples below.

Total Support Tickets

Open Support Tickets

Ticket Resolution Time

Reopened Tickets

Average Time Between Failures

Average Time to Repair

Server Downtime

Security Related Downtime

Total Projects

Projects on Budget

Critical Bugs

IT Support Employees Per End Users

IT Costs vs Revenue

IT Team Turnover

Social Media KPIs

Social media managers should have KPIs that represent reach, engagement, and conversion to revenue. The 15 social media key performance indicators examples below should be applied both as totals and for each social media platform that your organization is active on.

Social Share of Voice (SSoV)

Total Reach

Total Impressions

Followers or Fans or Subscribers

Audience Growth Rate

Share Rate (Shares or ReTweets)

Interest Rate (Likes, Reactions, Favorites)

Response Rate (Comments, Replies)

Key Post or Hashtag Reach

Link Clicks

Site Traffic From Social (By Platform)

Conversions From Social

Conversion Rate From Social

Revenue From Social

Social Program ROI

Learn more about Marketing Dashboards

How to Define the Right KPIs

Who, what, how. Be clear about who the audience is, what they want, and how they’re going to use the KPIs. This means working with your stakeholders to identify the core KPIs that map directly to their goals and strategy.

Be SMART. This popular acronym stands for Specific, Measurable, Attainable, Realistic, and Time-bound. This is a useful touchstone whenever you’re considering whether a metric should be a key performance indicator. SMART KPI examples are KPIs such as “revenue per region per month” or “new customers per quarter”.

Iterate and evolve. Over time, see how you or your audience are using the set of KPIs and if you find that certain ones aren’t relevant, remove or replace them.

See KPI Dashboards in Action

KPI Marketing Report Template

Key performance indicators allow teams to track performance and put themselves in a favorable position for growth. In a KPI marketing report, marketing teams can identify trends, define what’s working, and change what’s not. A successful KPI presentation will better communicate how specific initiatives are meeting objectives. Beautiful.ai’s KPI marketing report can help marketers align on the overall success of campaigns and how it’s contributing to the health of the business.

The customizable template has everything you need to track key performance— like return on investment (ROI), cost per click (CPC), and engagement rates— in various marketing efforts. A successful KPI marketing report presentation can help marketing teams align on strategies and make the necessary changes to reach goals. 

Our KPI marketing report presentation can also help you:

• Define and outline marketing strategies and objectives with the team
• Review campaign performance with key stakeholders and executives
• Compare performance over time to identify trends and growth opportunities

Use our template to create an effective KPI marketing report presentation

A KPI marketing report helps teams communicate the strengths and weaknesses of marketing campaigns. That’s why our template includes everything you need to create an effective KPI marketing report. Whether you need to outline your growth playbook or compare conversion and churn rates, you can bring your visions to life with these customizable templates and our entire library of professionally designed template slides.

Pro tips to create an impactful KPI marketing report presentation

As you use this template to build your own KPI marketing report presentation, keep these tips in mind:

Charts, graphs, and diagrams can condense a lot of information and make analytic-heavy presentations more digestible.

Especially in marketing, you want your entire presentation to look cohesive and reflect your brand. Keep fonts, colors, and graphic styles consistent across all slides.

In a KPI marketing report you’re analyzing results of past and existing campaigns. Don’t be afraid to include examples of marketing assets to help your audience understand what worked and what can be improved.

KPI marketing report updates typically include a lot of key metrics. Don’t be afraid to showcase them in a variety of different formats to avoid repetition and keep teammates engaged.

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Home Powerpoint KPI Presentation Google Slides & PowerPoint Templates

KPI Presentation Google Slides & PowerPoint Templates

The infographic template in google slides for KPI slides will uncover the performance variables in a snapshot. The dashboard google slides theme contains 14 slides in seven variant designs. It includes a bar chart, speedo meter, doughnut chart, line graph, area chart, and an abstract presentation text zone. This will provide a quick view of company objectives, sales, financial growth, profit margin, market share of products, revenue by source, etc.

KPI presentation is a sales, marketing, and accounting evaluation report document. Our dashboard infographic could display different, easily understandable metrics for the viewers. For instance, the users can delineate average monthly sales, conversion rates, and sales performance reports using statistical graphic slideshows.

KPI infographic is a data-driven chart that will suit your scalable data presentation. Its executive summary type designs, graphs, and charts ensure a proper understanding of metrics in the statistical slide presentations. Further, users can easily edit the template’s color, size, shape, background, and overall features.

Each text zone allows you to insert factual data within the graphical images or in separate text areas on the board. When presenting your data, coloring spots is crucial to distinct summary features. So, choose suitable colors if you need them other than default color schemes.

To complement your data-driven presentations, explore our business case study slides . These templates offer a professional and structured format to effectively showcase your business case studies. By combining the KPI slides with business case study slides, you can present key performance indicators alongside real-life examples of successful business strategies and outcomes.

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Yes, our templates are compatible with various versions of Microsoft PowerPoint, ensuring smooth usage regardless of your software version.

What software are these templates compatible with?

Our templates work smoothly with Microsoft PowerPoint and Google Slides. Moreover, they’re compatible with Apple Keynote, LibreOffice Impress, Zoho Show, and more, ensuring flexibility across various presentation software platforms.

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51 Key Performance Indicator (KPI) Examples & Templates

Erica Golightly

Senior Writer

March 24, 2023

How do you encourage your team to think about and achieve organizational goals? The first step is to take a deep inventory of your key performance indicators (KPIs). 

The thing is, KPIs will get the team motivated for the first few months, then lost in long email threads, and revisited the day before an important meeting with senior leadership. 

Well-designed KPIs will empower teams to solve inefficiencies, eliminate time-sucking requests, and align tasks and projects with company-wide goals . This is what we want for you and your team, so we’ve put together a catalog of KPI examples and templates to answer your questions: 

In what condition does a metric become a KPI? Who is part of the KPI development process? Where do I track KPI progress? How do I drive action and motivate my team toward the outcome?

We’ll cover all of the above—and then some—because KPIs are the secret sauce of modern business strategy. And everyone is qualified for the task. 

What Is a KPI or Key Performance Indicator?

Sales kpi examples, operations kpi examples, finance kpi examples, marketing kpi examples, website kpi examples, design kpi examples, startup kpi examples, product kpi examples, saas kpi examples, human resources kpi examples, how to measure kpis in clickup .

A Key Performance Indicator or KPI is a quantifiable metric used to monitor progress in achieving business objectives. More specifically, a KPI gives performance insight into an organization’s most important asset: the people.

Businesses invest time, effort, and money to hire problem solvers—people who have strengths in analyzing and interpreting data to make decisions. And this investment isn’t limited to staffing the IT and Finance departments. It’s been said that a workforce with data literacy skills helps improve the company’s overall health and performance. 

Meaning everyone—front-line employees, managers, and senior leadership—has an influence on organizational goals. So as a team leader, you have the responsibility to give the people thoughtful, specific, and measurable KPIs . 

If you’re more of a visual learner, check out this vlog about setting KPIs!

How to Define KPIs

If you take one thing away from this guide, let it be this: effective key performance indicators allow people to make accurate and fast decisions . 

The first mistake businesses make when they’re brainstorming KPIs is sending an email to all department leaders with the subject line: What Are You Going To Do About All Of These Really Bad Metrics? 

Instead, businesses should target the metrics which have the most impact on their sustainability. When you focus on needle-moving projects, tools, and systems, you are building a business roadmap to maximize your speed towards revenue growth. 

So here is a step-by-step checklist to help you start your KPIs the right way: 

1. Identify business metrics directly related to business goals

Let’s start with the basics that Sales KPIs look different from Product KPIs , which are different from Finance KPIs . Ask your area direct performance indicator questions to understand what they want to achieve and their criteria for success . This group will use these business metrics as a guide for the next month, quarter, or year. If a key performance indicator does not contribute to a business goal , it’s gotta go! 

• What’s the problem you want to solve in your process/team/organization? 
• What’s the outcome you want to achieve?
• How will you measure success?
• How will you know if you’ve achieved your outcome? 

Bonus: Product requirements document templates

2. Write out clear and specific key performance indicators

Once you have their insights, organize the metrics into two categories: leading and lagging indicators. 

• Leading indicators will let them know if they need to pivot or adjust their strategy to get back on track toward achieving their desired outcome
• Lagging indicators are the opposite. These key performance indicators determine how well processes and updates are performed over a longer period of time

Pro Tip : It might be tempting to use corporate shorthand or fluffy words, but remember these KPIs are shared company-wide, so it has to be clear to everyone.

3. Get KPIs into a remote-first tool to record and monitor progress

We’ll say it: KPI reports are not the most thrilling to build.

It’s an (almost) everyday task requiring time to turn raw data into actionable insights. So much so, KPI reports typically have a short life span after it reaches an inbox for a few reasons:

• Reports are outdated by the end of the day because data changes by the hour
• Reports in a PDF or Excel format look different on various screens
• Reports sent through email are not secure

Getting the right information at the right time is a necessity for data-driven businesses. People want to access KPIs on their smartphones, desktops, and even on the big screen at the office. If you’re looking for a free dashboard tool to meet these needs, try ClickUp!

51 KPI Examples and Templates to Measure Progress

Here at ClickUp, we’re super fans of KPIs and you , so our team got to work and pulled together a list of key performance indicators and free templates sorted by the department or industry. 

1. Customer Acquisition Cost : The total cost of acquiring a customer (includes costs spent on the sales process and through marketing efforts) 2. Sales Activities Per Rep : The total number of tasks completed in a given time period 3 . Lead to Client Conversation Rate : The percentage of leads converted in your sales process 4. Total Sales Revenue : The total revenue generated from your products over a defined period 5. Sales Cycle Length : The average time it takes between initial contact through closing

Try ClickUp’s Commission Tracking template  

6. Overtime Hours : The number of hours worked by an employee beyond their normally scheduled working hours 7. Processes Developed : The number of improvements made to current operational  8. Inventory Costs : The total amount of all expenses related to storing unsold goods 9. Office Space Utilization : The percentage of the office space used by employees 10. Company Perks Usage : The percentage of perks used by employees

ClickUp’s Project Request and Approval template

11. Return on Equity : The measure of financial performance based on net income divided by shareholder equity 12. Net Profit Margin : The amount of money your company has after all expenses (interest, taxes, operating expenses, etc.) have been deducted from your total revenue 13. Cost of Goods Sold : The total cost of manufacturing the products a business sells (excludes sales, administration, and marketing expenses) 14. Debt to Equity Ratio : The ratio of company’s total liabilities against shareholder equity 15. Free Cash Flow : The amount of money remaining after capital expenditures

ClickUp’s Finance templates 

16. Return on Marketing Investment : The return from a marketing investment divided by the costs of the marketing investment 17. Bounce Rate : The percentage of emails that bounced. This happens when the email address is no longer active 18. Click-through Rate : The number of people who clicked a link in your email vs. the total number of people who received your email 19. Organic Impressions : The number of times a piece of content is shown on a person’s newsfeed 20. Subscriber Count : The number of people who subscribed to your email marketing campaigns

Dive into more marketing KPIs and learn the best approach to set your goals!

ClickUp’s Campaign Tracking and Analytics template  

21. Traffic to MQL (Marketing Qualified Lead) Ratio : The ratio of the total traffic platform generated vs. the number of marketing qualified leads coming from that traffic 22. Crawl Errors : The number of URLs that are inaccessible to Googlebot when it scans your pages 23. Bounce Rate : The number of people who exited your site within just a few seconds of arriving 24. Mobile Usability : The speed and performance of your landing page on phones and tabs 25. Referral Traffic : The number of people who visit your website from your social media

ClickUp’s Website Development template

26. Customer Satisfaction Rate : The responses let you know which customers are unhappy, and need some extra attention from your product management teams 27. Standard Compliance : The average number of issues related to not following brand guidelines , processes, or procedures 28. Response Time : The average time it takes for project reviewers and project contributors to respond back to questions, comments, and requests   29. Production Cycle Time : The average time it takes to complete a project from start to finish 30. Revision Time : The average number of rounds or time it takes to reach the final design

ClickUp’s Graphic Design template 

31. Customer Lifetime Value : The revenue your company can expect from individual customer accounts 32. Activation Rate : The percentage of users who complete any major event in the onboarding process 33. Runway : The number of months the company can operate before running out of money 34. Average Sales Cycle Length : The number of days it takes to close a deal on average 35. Monthly Burn : The amount of cash spent per month

ClickUp’s Task Management template

36. Net Promoter Score (NPS) : The number indicating whether your users are ready to recommend your product to their friends, colleagues, etc. 37. Support Ticket Escalations : The number of tickets moved to a higher-level Customer Support Manager to resolve  38. Customer Satisfaction Rate (CSAT) : The scale rate of a customer’s overall experience with a company’s product, service, or employee  39. Velocity : The total number of manual and automated tests performed 40. Daily Active User : The number of active users per day

ClickUp’s Bug and Issue Tracking template

41. Net Promoter Score (NPS) : The number indicating whether your users are ready to recommend your product to their friends, colleagues, etc. 42. Month Over Month (MoM) Monthly Recurring Revenue (MRR) Growth Rate : The percentage increase or decrease month over month in net MRR 43. Annual Recurring Revenue (ARR) : The predicted amount of yearly revenue earned from customers 44. Churn Rate : The percentage rate at which customers leave a business over a given period of time  45. Processes Developed : The number of improvements made to current operational processes 46. Lead Velocity Rate : The total number of manual and automated tests performed

ClickUp’s Customer Support template

47. Recruiting Conversion Rate : The percentage of applicants who were hired vs. total number of applicants you processed ( track with ATS !) 48. Cost Per Hire : The total cost of hiring each employee (including hiring, training, or onboarding costs and other HR KPIs ) 49. Average Training Costs : The amount of money spent on employee training and development 50. Absenteeism Rate : The percentage of employees who are absent over a given time period 51. Employee Turnover Rate : The percentage of employees who left the company

ClickUp’s Hiring Candidates template

Once you’ve collected and measured your data, you’ll need to present them in an easy-to-understand format. This is where an all-in-one solution like ClickUp comes in clutch to provide the best visualization tools!

With your key performance indicators and templates ready to track, the next step is to compile them into a digital solution like ClickUp!

ClickUp is an all-in-one productivity platform where teams come together to plan, organize, and collaborate on work using tasks, Docs, Chat, Goals, Whiteboards, and more. Easily customized with just a few clicks, ClickUp lets teams of all types and sizes deliver work more effectively, boosting productivity to new heights!

Here’s a closer look at why teams love using ClickUp as their goal-tracking hub and KPI Dashboard:

Align KPI-related tasks and activities with Goals in ClickUp 

Goals in ClickUp are high-level containers broken into smaller Targets. Once you take action on a Target, click the Target name to update your progress. Depending on which type you use, your Target will have different tracking options:

• Number : Create a range of numbers and track increases or decreases between them
• True/False : Use a Done/Not Done checkbox to mark your Target complete
• Currency : Set a monetary Goal and track any increases or decreases
• Task : Track the completion of a single task, or an entire List. (A badge appears in a task’s details with the name of the attached Goal!)

Leverage KPI reporting with ClickUp Dashboards

Dashboards in ClickUp will replace the weekly reports piling up in your manager’s inbox. Build, display, and interact from a single source of truth with all the KPIs front and center. 

And you don’t need to be a data scientist or graphic designer to create Dashboards in ClickUp! With a drag-and-drop action, you can organize your Dashboards to visualize how work is happening in your Workspace in any way you want. 

What are the benefits of tracking KPIs as a team?

KPIs help define clear and measurable criteria for success, allowing teams to work towards specific goals while continuously measuring their progress. This provides teams with a sense of direction, focus and purpose, which can lead to increased engagement and motivation.

How do you select KPIs for a team?

The selection of appropriate KPIs will depend on the team’s purpose, goals and objectives. While there is no one-size-fits-all approach, a team can identify KPIs by considering their goals and objectives, analyzing past performance, and considering external factors that may impact their performance.

What should I do if my team isn’t meeting KPI targets?

If your team is not meeting KPI targets, you should first try to identify the root cause of the issue . This may involve providing additional training, resources and support to members of the team. Additionally, you should review and revise the KPIs to make sure they are achievable, relevant and realistic.

Track Your Numbers With Confidence in ClickUp

Where is the team meeting, exceeding, or not making progress on KPIs? With KPI software , KPI timelines and reporting exist in a centralized location, so anyone can quickly retrieve the data and understand where they are and where they need to be. 

It’s easy to get lost in the data for hours to generate a one-page KPI report. That’s the old way of productivity. 

The right KPI software will simplify the reporting process and give you more time to focus on strategic discussions and activities. 

Keep riding the growth wave, and if you need a fail-proof navigation tool, ClickUp’s got your back! 

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How To Write KPIs In 4 Steps + Free KPI Template

What Does KPI Stand For?

KPI stands for Key Performance Indicator, a measurable value that shows the organization's progress toward achieving key business objectives. Organizations can use KPIs as a way to track whether their key business objectives are on track, behind, ahead, or have been achieved. 

KPIs are typically used to assess performance against a benchmark (target) or industry standard. They can be applied to various business areas, such as marketing, sales, customer service, and operations, and are often used to guide decision-making and drive continuous improvement.

Check out our KPI Meaning & KPI examples article with 84 examples from different industries!

4 Reasons Why KPIs Are Important 

Like the famous Peter Drucker once said: "You can't improve what you don't measure."

So, running a business without KPIs is like driving a car with your eyes closed. You don't really know where you're going, and the chances are it won't have a happy ending. 

Now that we've established how fundamental KPIs are for a company's success, let's look into why they are so important and what benefits they provide to organizations:

Act as a scorecard for company health

KPIs provide a snapshot of how well a company is performing. By tracking metrics that are aligned with business goals, KPIs can help managers and leaders quickly assess company health and identify areas that need improvement. KPIs can also provide an easy way to communicate performance to stakeholders, such as investors, partners, or employees.

Measure progress through the tracking of metrics

KPIs allow organizations to track progress toward specific goals and objectives. By measuring and analyzing data on a regular basis, organizations can gain insights into what is working well and what needs improvement. This information can be used to make data-driven decisions, adjust strategies, and optimize processes for better outcomes.

Help identify when to make adjustments

KPIs can help organizations identify when to make adjustments to strategies or operations. By tracking performance against established benchmarks, KPIs can reveal trends and patterns that may indicate areas of concern or opportunities for improvement. This information can be used to make informed decisions about when and how to make adjustments to optimize performance.

Recognize and analyze patterns

KPIs provide valuable insights into patterns and trends in performance over time. By analyzing KPI data, organizations can identify patterns and trends that may indicate underlying causes of performance issues or opportunities for improvement. This information can be used to guide strategic decision-making and inform ongoing efforts to optimize performance.

Quick Overview Of Writing KPIs In 4 Steps:

• Determine strategic objectives
• Define success
• Decide on measurement
• Write your SMART KPIs

✋🏼But before we zoom into each step, let us give you an important tip: don't copy your KPIs straight from someone else's list!

While there's a wealth of KPI examples available online - scrolling through industry lists, picking out a KPI and attempting to force it into your strategy won't do you any favors.

Well, KPIs should be developed to contribute to achieving a specific strategic objective. If they're not developed with a specific strategic objective in mind, they run the risk of stealing attention, time, and money from KPIs that actually help to achieve strategic objectives.

The best KPIs for YOUR business are designed by starting with YOUR specific business objectives. Now, this is not to say all the content available on KPI examples is useless, because it's definitely not - it's actually an important resource. But, looking through KPI examples shouldn't begin till AFTER you have determined your own key strategic objectives.

Ok, let's get into it! 👇🏻

How To Write KPIs In 4 Steps

Your organization's business model, industry, and even the department in which you operate will have an impact on the type of KPI you need.

Luckily, we've devised a best practice process for how to write KPIs that will allow you to create the perfect KPIs every time.

Step 1 - Determine the key strategic objectives

Before writing KPIs, you'll first need to determine which of your organization's strategic objectives you're trying to gauge.

If you've been following along our mini-series "How To Write A Strategic Plan: The Cascade Model' then you will have already defined some strategic objectives for your organization, and you're ready to create some KPIs.

If you haven't defined any strategic objectives (or goals) for your organization yet, check out this article first and then jump back over here to create your KPIs.

E.g. Strategic Objective: Increase the flow of the marketing pipeline by 2022.

Step 2 - Define success

Now that you've identified your strategic objectives, you'll need to begin thinking about what the success of each objective looks like.

Sticking with the same example used in Step 1, if my objective is to increase the flow of the marketing pipeline, the success of this objective means increasing the number of contacts that enter the pipeline, and increasing the number of contacts that pass through the end of the pipeline and get handed over to Sales.

By first defining what success looks like, deciding how you will measure the success of your objective becomes a lot easier.

When defining the success of your KPI, you will usually find there are multiple parts to the definition of the success of your objectives. In the example used above, we found there were two parts to achieving the success of our objective -

• Increasing the number of contacts that enter the pipeline.
• Increasing the number of contacts that pass through the end of the pipeline and get handed over to Sales.

As mentioned earlier, this is the time when it might be useful to look through a few KPI examples to help get some inspiration for how you can define the success of your key business objectives.

Again, you should avoid copying KPIs straight from a list, as, chances are, they won't perfectly fit your strategic objectives. Instead, use the KPI examples as a way to ideate how you can measure the success of your own strategic objectives.

We've collated a whole bunch of KPI examples already and grouped them by the department to help give you a little inspiration:

• Operational KPIs
• Marketing KPIs
• Financial KPIs
• Customer Service KPIs
• Health & Safety KPIs
• Change Management KPIs
• Product Management KPIs

Looking for specific industry KPIs? We also have some of those:

• Retail KPIs
• Healthcare KPIs
• Higher Education KPIs
• Manufacturing KPIs

Step 3 - Decide on measurement

Next, you'll need to decide how you will actually measure success. Going back to our example once again, we've identified that the success of our objective means increasing the number of contacts that enter our pipeline AND increasing the number of contacts that pass through the end of our pipeline

Let's start with the first part of this - Increasing the number of contacts that enter our pipeline. Contacts enter our marketing pipeline when they subscribe to our mailing list or exchange their details for content for the first time.

When contacts engage in either activity, they automatically get added to our marketing automation platform as a subscriber. Using the number of new subscribers added to our marketing automation platform over a time period is an easy way for us to measure the number of contacts entering our marketing pipeline.

Now let's look at the second part - Increasing the number of contacts that pass through the end of our marketing pipeline. Contacts pass through the end of the marketing pipeline when they're ready to be handed over to our Sales Team.

We use the term "SQL" (Sales Qualified Lead) to define a lead that has moved through the end of our marketing pipeline and is ready for our Sales Team to pick up. Our marketing automation platform adds a tag on each contact profile to identify which life-cycle stage they are in based on a certain activity.

Again, through our marketing automation software, we can use the number of contacts who become a SQL in a given time period to measure our success.

This is where it might be wise to start considering dashboard software to track and display your KPIs.

You'll likely use various platforms and tools across your business to measure your KPIs, but having a central location to track and view all your departmental and organizational KPIs will ensure you have a clear view of your success.

Cascade's Dashboard tool is extremely powerful and allows you to pull data from all around your business, so you can display your most important information, real-time, to whoever in your organization needs it.

📚 Recommended read: 10 Popular KPI Software Tools To Connect & Visualize Your Data (2023 Guide)

Step 4 - Write your KPIs

Finally, it's time to begin actually writing your KPIs. KPIs should follow the SMART format (specific, measurable, attainable, relevant, and time-bound), to ensure your KPIs meet this criterion, we've devised a formula that you can follow to ensure you end up with SMART KPIs every time. 

The main advice here is to keep things simple. KPIs should be understood by everyone within the organization . That means no jargon (if possible), and keeping them to one sentence long.

We suggest a structure as follows:

Action Detail Value Unit Deadline

Putting it all together, our KPI example may look something like this:

Writing KPIs Example 1

Increase new HubSpot lead profiles to 40,000 people by 31st December 2019

Writing KPIs Example 2

Increase new SQL profiles to 20,000 people by 31st December 2019

Starting off with a verb forces you to be specific about what you’re trying to do. A metric and unit ensure your KPI is measurable and a deadline will do wonders for staying timely on your progress.

How Are KPIs Used In An Organization?

Key performance indicators are a communication tool for organizations. They inform business leaders of their organization's progress towards reaching key business objectives.

KPIs are able to provide this information because they actually track the most important performance measures, which can be taken together to represent how successful you are in achieving an objective.

This information channel is extremely valuable as, in a well-designed strategy, an organization's key business objectives should have a direct impact on the organization's overall performance.

Therefore, KPIs will communicate whether your activities are achieving, for example, business growth at the rate expected or not, and how much growth you've actually achieved.

KPIs also assist in identifying issues with organizational processes. If the progress on an objective falls behind, the key performance indicator associated with it will communicate this to business leaders as soon as the trend begins to show itself ( assuming you have leading & lagging KPIs ).

The organization will know that something has gone wrong and an investigation is required. A strategy to mitigate the issue can then be created and implemented before it has far-reaching effects on the organization's performance.

How Many Key Performance Indicators Do You Need?

The question of how many key performance indicators you need will vary with every company. However, we do have a framework that you can apply to help you assess how many KPIs you'll need to implement for your organization.

The number you need will depend on how many key business objectives you have in your organization. As a rule, we generally say you should have 2-3 KPIs per objective, to ensure a variety of measures without overwhelming the picture.

The reason we use a minimum of 2 KPIs as a rule, is because we believe each business objective should have at least 1 leading indicator and 1 lagging indicator.

This allows you to predict future performance as well as record the actual performance and compare these to the direction of your business objective.

Alternative vs Value-Based Decision-Making

To get a better understanding of why you should always start the KPI process by having first defined strategic objectives, consider the two potential ways of deriving your KPIs:

• Alternative-based decision-making
• Value-based decision-making

Alternative-based decision-making relies on choosing your preferred option from the alternatives offered.

Decision maker: I would like a coffee

Waiter: Sure, what milk would you like?

Decision maker: What do you have?

Waiter: We have full cream, skim, or soy milk?

Decision maker: I'll take the full cream milk.

Value-based decision-making relies on assessing what matters most to you and then making a decision that meets your needs.

Decision maker: (Considers objectives: I like a good tasting coffee, but also want to keep the fat content down because I'm watching my weight) I'll take soy milk with one serve of artificial sweetener.

Waiter: No problem.

As you can see, the decision-maker in the first example listened to the alternatives presented and then selected their preference based on the options given.

However, the decision-maker in the second example examined their objectives and what they really wanted from a cup of coffee first and then made a decision that met their needs.

When writing KPIs, using the alternative-based approach and scrolling through industry KPI lists will leave you with your preferred KPI from that list, but achieving that KPI won't necessarily mean you've achieved your strategic objectives.

On the other hand, using the value-based approach and considering your key strategic objectives first will ensure you end up with KPIs that once achieved, will mean you've also achieved your strategic objectives.

What Are Leading And Lagging KPIs?

Leading and lagging KPIs are often mentioned when it comes to strategy, but what is the difference between the two? A leading KPI indicator is a measurable factor that changes before the company starts to follow a particular pattern or trend.

Leading KPIs are used to predict changes in the company and future performance, but as predictors, they cannot always accurately forecast the future. On the other hand, a lagging KPI is a measurable fact that records the actual performance of an organization.

Leading key performance indicators are often easier to influence than lagging KPIs, however, generally measuring them can prove more difficult.

Lagging KPIs , on the other hand, are usually easier to measure, though much harder to influence. If you'd like to learn more about Leading and Lagging KPIs, check out this post .

KPI Reporting

Creating relevant, measurable, and time-bound key performance indicators is great, but it's only half the job done. The other half (which can often go overlooked) comes down to figuring out how to actually track and report on them appropriately and accurately.

While it can be tough setting up this kind of tracking and reporting, if you don't create an easy way to view and stay on top of progress, the KPIs aren't going to be of much use. A KPI report is a presentation that displays and communicates the current performance of an organization compared to its business objectives.

It's a tool used by management in order to analyze performance and identify issues. These reports can take many formats, including formal written reports, spreadsheets, powerpoint slides, or dashboards.

KPI Dashboards

Creating a KPI dashboard is a great way to provide at-a-glance views of key performance indicators relevant to a specific business objective, department, or the whole organization.

Now, before your eyes glaze over with boredom as another business term is introduced, dashboards are just another name for a progress report. However, what makes dashboards more powerful than your typical business report is that they're usually hooked up to business systems so the data is automatically updated.

The benefit of this is it ensures the data is always relevant, as it doesn't rely on someone in the organization continuously updating numbers. This is just one of the many benefits of using dashboard software for your strategy report.

Dashboards also give you total visibility of your business performance instantly, display KPI progress in a visual presentation to keep reporting engaging, and save time when compared to the hours poured into creating regular reports.

👉Here’s how Cascade can help you: 

With Cascade , you can track the progress of your strategic objectives in real time by assigning a measure (or KPI) to that objective very easily: 

• Select the objective you want to track and add the KPI - give it a name that specifies how you want the objective to be assessed
• Set a Start date and End date, which will set a timeline for your KPI.
• Set the initial and target value for your KPI - and don't forget to clarify the unit you'll be using to measure the result

You can also give your KPI a description to provide more context and add collaborators that will also be working on achieving that KPI. 

🚀 Want to take it a step further? Instead of updating the progress of your KPI manually, you can automate this process by integrating Cascade with tools like Microsoft Excel or Google Sheets.  

After your KPIs are set in place, you can use Cascade's Report & Dashboard functionalities that allow you to visually see the progress of your KPIs in real-time: 

Want to see Cascade in action?  Get started for free  or  book a 1:1 demo  with Cascade’s in-house strategy expert.

📚Editor’s note:

This article was originally part of our ‘How to Write a Strategy’ series. You can find the individual articles here:

• How To Write A Strategic Plan: The Cascade Model
• How to Write a Good Vision Statement
• How To Create Company Values
• Creating Strategic Focus Areas
• How To Write Strategic Objectives
• How To Create Effective Projects
• How To Write KPIs (This Article)

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KPI Examples and Templates

This resource provides visual KPI examples and templates for key departments such as Sales, Marketing, Accounting, Supply Chain, Call Centers and more

Track all your KPIs in one place

Sign up for a 14-day free trial and start making decisions for your business with confidence.

A Key Performance Indicator (KPI) is a measurable value that demonstrates how effectively a company is achieving key business objectives. Organizations use KPIs to evaluate their success at reaching targets. Selecting the right KPIs will depend on your industry and which part of the business you are looking to track

Once you’ve selected your key business metrics, you will want to track them in a real-time reporting tool. KPI management can be done using dashboard reporting software, giving your entire organization insights into your current performance. Learn more about how to track KPIs in a report or dashboard .

Financial Metrics & KPIs

SaaS Metrics & KPIs

Marketing Metrics & KPIs

Sales Metrics & KPIs

Support Metrics & KPIs

Ecommerce Metrics & KPIs

Retail Metrics & KPIs

Social Media Metrics & KPIs

Call Center Metrics & KPIs

Digital Marketing Metrics & KPIs

SEO Metrics & KPIs

Email Marketing Metrics & KPIs

Supply Chain Metrics & KPIs

HR Metrics & KPIs

Help Desk Metrics & KPIs

Healthcare Metrics & KPIs

Insurance Metrics & KPIs

DevOps Metrics & KPIs

Kpi dashboard templates & examples.

To be useful, key performance indicators need to be monitored and reported on; if they change in real-time, they should be monitored in real-time. KPI Dashboards are the perfect tool for your performance tracking reports as they can be used to visually depict the performance of an enterprise, a specific department, or a key business operation.

Here are some KPI examples to demonstrate how you can present key performance indicators to your team in dashboards and reports:

Why Are KPIs Important?

Each department will use different KPI types to measure success based on specific business goals and targets. If you need more examples of the advantages of KPIs, here’s a quick look:

• Key Performance Indicators (KPIs) gauge the success of a business, organization, or individual in reaching specific objectives.
• The KPIs can differ based on industry, company, and personal objectives.
• Popular KPI examples include customer satisfaction, employee retention, revenue growth, and cost reduction.
• KPIs are often measured on a periodic basis, such as monthly, quarterly, or yearly.
• KPIs should possess measurable, attainable, and relevant characteristics aligned with the organization's objectives.
• Regular tracking of KPIs ensures the organization is on track to meet its goals.
• In combination with other metrics, such as financial metrics, KPIs provide a comprehensive view of performance.
• KPIs can be utilized to compare performance across different departments, teams, or individuals.
• KPIs help identify areas for improvement and set future objectives.

How to Write and Develop Key Performance Indicators

When writing or developing a KPI, you need to consider how that key performance indicator relates to a specific business outcome or objective. Key performance indicators need to be customized to your business situation and should be developed to help you achieve your goals. Follow these steps when writing one:

Write a clear objective

When setting up your KPIs, the first step is to define a clear and specific objective for each metric. This objective should align with your overall business goals and provide a roadmap for what you're trying to achieve. For example, if your business goal is to increase customer retention, your KPI objective could be "to reduce churn rate by 10% in the next quarter."

Share objectives with stakeholders

Once you've established your KPI objectives, sharing them with all relevant stakeholders is crucial. This includes not just your team members but also executives, investors, and even key customers, where appropriate. Transparency ensures everyone is on the same page and working towards the same goals.

Conduct weekly or monthly reviews

Regular review of your KPIs is essential for tracking progress and making timely adjustments. Depending on the nature of the KPI and the business cycle, reviews can be conducted weekly or monthly. Use these review sessions to analyze data, discuss challenges, and celebrate wins.

Prioritize actionable KPIs

An actionable KPI is one that provides insights that you can act upon. For instance, instead of a vague KPI like "increase brand awareness," opt for something more actionable like "increase website traffic by 15% through targeted social media advertising." This gives you a clear action path to follow to achieve your objective.

Keep KPIs flexible to suit business needs

Business needs and environments are constantly changing. Your KPIs should be flexible enough to adapt to these changes. For example, if your business has recently entered a new market, you may need to adjust your KPIs to focus on customer acquisition rather than retention.

Set realistic targets but add stretch goals

While your KPIs should be challenging, they also need to be attainable to keep your team motivated. Always cross-reference your KPIs with historical data and current capabilities to ensure they are realistic. Additionally, consider adding a "stretch goal" that goes beyond the primary objective to encourage exceptional performance.

Create custom dashboards for you and your team.

Update your objectives as needed

As you review your KPIs, there may be instances where objectives need to be updated. This could be due to a change in business strategy, market conditions, or internal capabilities. Regular updates ensure that your KPIs remain relevant and aligned with your current business goals.

Key Performance Indicators Best Practices

Measuring and monitoring business performance is critical, but focusing on the wrong key performance indicators can be detrimental. So can be poorly structured ones or ones that are too difficult, costly to obtain, or to monitor on a regular basis.

So what makes business performance indicators “key,” and how should a business owner, executive, or manager select them? There are six factors that separate effective, value-creating key performance indicators from detrimental, value-diminishing ones. Follow these six best practices:

• Aligned: Make sure they align with the strategic goals and objectives of your organization
• Attainable: The indicators you choose to measure should have data that can be easily obtained
• Acute: They should keep everyone on the same page and moving in the same direction
• Accurate: The data flowing into the performance indicators should be reliable and accurate
• Actionable: Does each one give you insight into the business that is actionable?
• Alive: Your business is always growing and changing. Your KPIs should evolve as well!

Learn more about KPI best practices .

Business Metrics vs KPIs

A Business Metric is a quantifiable measure that is used to track and assess the status of a specific business process. Every area of business has specific metrics that should be monitored – marketing metrics can include tracking campaign and program statistics, while sales metrics may look at the number of new opportunities and leads in your database, and executive metrics will focus more on big-picture financial metrics . Learn more: Business Metrics .

100+ KPI Examples & Templates

Depending on your industry and the specific department you are interested in tracking, there are a number of KPI types your business will want to monitor. Each department will want to measure success based on specific goals and targets. Take a look at the departmental KPI examples below to learn more about the one you should be measuring.

Below are the 100 important business KPI examples to track & measure.

• Marketing Key Performance Indicators
• Sales & Retail Key Performance Indicators
• Key Performance Indicator Examples for Operations
• Project Management Key Performance Indicators

Marketing Key Performance Example (KPI) Examples

Marketing Key Performance Indicators (KPIs) help you evaluate the success of your marketing efforts and identify areas for improvement. These KPIs cover various aspects of marketing, from digital marketing channels and social media to email marketing and customer relationship management. Regularly monitoring these KPIs can help you refine your marketing strategy and optimize your campaigns for better results.

Return on Marketing Investment (ROMI)

ROMI measures the effectiveness of your marketing campaigns by comparing the revenue generated to the cost of the campaign. It helps you understand which marketing activities are most profitable, allowing you to allocate resources more efficiently.

Customer Acquisition Costs (CAC)

This KPI calculates the cost incurred to acquire a new customer. This KPI is crucial for understanding how much you're spending to grow your customer base and whether your marketing efforts are sustainable in the long run.

Conversion Rate (CVR)

Conversion rate is the percentage of visitors to your website or landing page who take a desired action, such as making a purchase or signing up for a newsletter. A higher CVR usually indicates a more effective marketing strategy.

Cost per Lead (CPL)

CPL measures the cost incurred for each lead generated through your marketing efforts. This KPI helps you understand the efficiency of your lead generation campaigns and whether they are worth the investment.

Cost per Acquisition (CPA)

This metric calculates the cost to acquire a customer through a specific marketing channel or campaign. It's a more specific version of CAC and helps you identify the most cost-effective acquisition methods.

Click-Through Rate (CTR)

CTR is the ratio of users who click on a specific link to the number of total users who view the ad or page. A higher CTR indicates that your ad or content is capturing attention effectively.

Net Promoter Score (NPS)

NPS measures customer loyalty and satisfaction by asking customers how likely they are to recommend your product or service. It's a key indicator of customer experience and potential for growth.

Average Time on Site (ATOS)

ATOS measures the average amount of time a visitor spends on your website. A longer average time usually indicates more engaging content and a higher likelihood of conversion.

Email Open Rate

With this KPI, you can measure the percentage of recipients who open your email. A higher open rate generally indicates a more effective email subject line and greater engagement with your audience.

Email Click-Through Rate (CTR)

This measures the percentage of email recipients who clicked on one or more links in an email. A higher email CTR suggests that your email content is relevant and compelling to the reader.

Email Conversion Rate

Email conversion rate shows you the percentage of email recipients who complete the desired action after clicking on a link in your email, such as making a purchase. It helps evaluate the effectiveness of your email marketing campaigns.

Social Media Engagement Rate

This measures the level of engagement your social media posts receive, including likes, shares, and comments. A higher engagement rate usually indicates more effective content and stronger audience connection.

Social Media Follower Growth

With this KPI, you can track the rate at which your social media following is growing. A steady increase in followers is a good indicator of the effectiveness of your social media strategy.

Social Media Reach

This measures the total number of people who have seen your social media posts. A larger reach increases the potential for engagement and conversion.

Net Profit Margin

This KPI measures the profitability of your marketing efforts by comparing net profit to revenue. A higher net profit margin indicates more effective marketing and greater financial health.

Marketing Qualified Leads (MQL)

MQLs are leads that have been deemed more likely to become customers compared to other leads based on lead intelligence. This KPI helps you focus your efforts on high-potential leads.

Website Traffic by Source

This KPI tracks the sources from which visitors are coming to your website, such as organic search, social media, or direct traffic. It helps you understand which channels are most effective in driving traffic.

Landing Page Conversion Rate

This measures the percentage of visitors to a landing page who take a desired action. A higher conversion rate indicates a more effective landing page design and offer.

Customer Lifetime Value (CLV)

CLV calculates the total value a customer is expected to bring to your business over their entire lifetime. This KPI helps you understand how much you can afford to spend on customer acquisition and retention.

Sales & Retail KPI Examples

The key performance indicator examples below encompass a diverse range of sales facets, including the generation of revenue, overall profitability, the management of customer relationships, and the efficacy of the sales team. By consistently evaluating these KPIs, it becomes possible to hone sales strategies and enhance the performance of the sales team, ultimately leading to more favorable outcomes.

Sales Revenue

This is the total income generated from sales of goods or services. It serves as the starting point for any sales analysis and is a critical indicator of business health and growth potential.

Gross Profit Margin

Gross profit margin is the percentage of revenue that exceeds the cost of goods sold. A higher margin indicates a more profitable business and provides room for growth and expansion.

Net profit margin measures the percentage of revenue remaining after all operating expenses are deducted. It provides insights into overall profitability and financial efficiency.

Sales Growth Rate

Sales growth rate is the percentage increase in sales over a specific period. It's crucial for understanding the scalability of your business and for setting future revenue goals.

Average Deal Size

Average deal size refers to the average value of each sales transaction. A higher average deal size often indicates a more effective sales process and higher-quality leads.

Sales Qualified Leads (SQL)

SQLs are leads that have been vetted and are considered ready for the sales team to engage. This KPI helps prioritize leads and focus sales efforts on high-potential prospects.

Lead Conversion Rate

Lead conversion rate measures the percentage of leads that convert into paying customers. A higher rate indicates a more effective sales funnel and better lead quality.

Sales Pipeline Value

Sales pipeline value is the total value of all opportunities in the sales pipeline. It provides an estimate of future revenue and helps in resource allocation.

Win Rate (Closing Ratio)

Win rate is the percentage of deals that are closed successfully. A higher win rate indicates a more effective sales process and team.

Average Sales Cycle Length

This KPI measures the average time it takes to close a deal, from initial contact to final sale. A shorter sales cycle is generally more efficient and cost-effective.

Customer Retention Rate

Customer retention rate refers to the percentage of customers who continue to buy from you over a specific time period. High retention rates are indicative of customer satisfaction and loyalty.

Customer Churn Rate

Customer churn rate is the percentage of customers who stop buying from you during a specific period. A lower churn rate is ideal and indicates strong customer relationships.

Upsell/Cross-sell Rate

This KPI measures the percentage of existing customers who purchase additional products or services. A higher rate indicates effective sales and marketing strategies for customer expansion.

Average Revenue per User (ARPU)

ARPU calculates the average revenue generated from each user or customer. It's a key metric for understanding the value each customer brings to your business.

Quota Attainment Rate

This KPI refers to the percentage of sales reps who meet or exceed their sales quotas. A higher rate indicates a well-performing sales team and effective sales strategies.

Customer Lifetime

As mentioned, customer lifetime measures the total time a customer continues to purchase from your business. A longer customer lifetime indicates strong customer loyalty and higher lifetime value.

CPA calculates the cost to acquire a customer through a specific marketing channel or campaign. It helps you identify the most cost-effective acquisition methods.

Sales Productivity

With this KPI, you can track the effectiveness of your sales team in generating revenue. It takes into account various factors like time spent on calls, meetings, and revenue generated.

Average Purchase Value (APV)

APV measures the average value of each transaction made by your customers. A higher APV indicates that customers are purchasing more expensive items or more items per transaction.

Customer Satisfaction Score (CSAT)

CSAT measures customer satisfaction through surveys and feedback. A higher CSAT score indicates higher customer satisfaction, which often leads to higher retention rates.

KPI Examples for Operations

These KPIs look at different parts of operations, like making things efficiently, keeping track of stock, and how well the business is doing with the money. By keeping an eye on these key performance indicator examples, you can make your operations better and help your business do even better overall.

Overall Equipment Effectiveness (OEE)

OEE measures the efficiency and effectiveness of your equipment. It combines availability, performance, and quality metrics to show how well your machinery is operating.

First Pass Yield (FPY)

FPY measures the percentage of products manufactured correctly the first time without the need for rework or repair. A higher FPY indicates a more efficient and effective production process.

On-Time Delivery (OTD)

OTD measures the percentage of products or services delivered on time to customers. High OTD rates improve customer satisfaction and can lead to increased loyalty and sales.

Production Downtime

This KPI tracks the amount of time production is halted, usually due to machine failures or maintenance. Reducing downtime is crucial for increasing efficiency and profitability.

This is the maximum amount of time allowed to produce a product in order to meet customer demand. It helps in balancing workloads and identifying bottlenecks in the production process.

This KPI refers to the total time taken to complete a specific task or process from start to finish. Reducing cycle time can lead to increased throughput and operational efficiency.

Throughput Rate

Throughput rate measures the number of units produced per unit of time. Increasing throughput rate can lead to higher production volumes and potentially higher revenues.

Capacity Utilization

This KPI measures how effectively you're using your production capacity. Higher capacity utilization rates often indicate more efficient use of resources.

Labor Productivity

Labor productivity measures the output produced per hour of labor. Higher labor productivity can indicate more efficient work processes and can contribute to lower production costs.

Inventory Turnover

Inventory turnover measures how many times inventory is sold and replaced over a specific period. A higher turnover rate indicates better inventory management and stronger sales performance.

Operating Cashflow

Operating cashflow keeps track of the cash generated from core business operations. Positive operating cash flow is essential for covering operational expenses and for business growth.

Days in Inventory

This KPI measures the average number of days items stay in inventory before being sold. Lower days in inventory indicate faster inventory turnover and better cash flow.

Order Picking Accuracy

With this, you can measure the percentage of orders picked without errors. Higher accuracy rates improve customer satisfaction and reduce the costs associated with returns and corrections.

Return on Assets (ROA)

ROA measures the profitability of a company in relation to its total assets. A higher ROA indicates more effective use of assets to generate profits.

Return on Investment (ROI)

ROI measures the profitability of a particular investment relative to its cost. A higher ROI indicates a more successful investment.

Total Cost of Ownership (TCO)

TCO calculates the total cost of purchasing and operating a product over its lifetime. Understanding TCO helps in making more informed purchasing decisions.

Cost of Goods Sold (COGS)

COGS measures the direct costs involved in producing goods that have been sold. Lowering COGS can lead to higher gross profit margins.

Cost Variance

You should use the cost variance KPI to measure the difference between planned and actual costs. Understanding cost variance helps in better budget management and financial planning.

Waste Reduction Rate

This KPI measures the percentage reduction in waste materials in the production process. A higher waste reduction rate indicates more sustainable and cost-effective operations.

Employee Turnover Rate

Employee Turnover Rate measures the percentage of employees who leave the company in a given period. A lower turnover rate is generally indicative of higher employee satisfaction and lower recruiting costs.

Project Management KPIs

Paying attention to the below KPIs allows project managers to make better decisions, manage risks effectively, and ultimately deliver successful projects that meet or exceed stakeholder expectations.

Project Timeline (Schedule Variance)

This KPI measures the difference between the planned and actual project timelines. A negative variance indicates a delay, while a positive variance suggests the project is ahead of schedule. This KPI is crucial for assessing project efficiency and for stakeholder communication.

Budget Variance

It compares the estimated budget to the actual costs incurred. A positive variance indicates the project is under budget, while a negative variance means it's over budget. Monitoring this KPI helps in financial planning and risk mitigation.

Cost Performance Index (CPI)

CPI measures the cost efficiency of a project by comparing the budgeted costs to the actual costs. A CPI greater than 1 indicates a favorable cost performance, while a CPI less than 1 suggests cost overruns.

Schedule Performance Index (SPI)

SPI measures the schedule efficiency of a project by comparing the planned progress to the actual progress. An SPI greater than 1 indicates that the project is ahead of schedule, while an SPI less than 1 suggests a delay.

Scope Creep

Scope creep refers to uncontrolled changes or additions to a project's scope without corresponding increases in resources or timeline. This KPI is essential for maintaining project integrity and meeting original objectives.

Resource Utilization

To measure how efficiently project resources, such as manpower and materials, you should use this KPI. Higher utilization rates indicate more efficient resource management, which can lead to cost savings.

Earned Value (EV)

The earned value measures the value of the work completed up to a certain point against the original budget. It helps in assessing project performance and predicting future outcomes.

Actual Cost (AC)

This pertains to the total cost incurred for the project work performed during a specific period. Monitoring AC helps in budget control and future financial planning.

Planned Value (PV)

Planned value is the estimated cost for project activities planned to be completed by a specific time. It serves as a baseline for comparing actual performance and is crucial for budget management.

Estimate at Completion (EAC)

EAC provides a forecast of the total cost of the project at completion. It's vital for budget planning and for communicating with stakeholders about financial expectations.

Estimate to Complete (ETC)

ETC estimates the remaining costs needed to complete the project. This KPI helps in budget reallocation and in assessing whether additional resources are required.

As mentioned, ROI measures the profitability of the project by comparing the benefits gained against the costs incurred. A higher ROI indicates a more successful project in terms of financial returns.

Risk Exposure

Risk exposure quantifies the potential impact of identified project risks. It helps in prioritizing risks and in developing appropriate mitigation strategies.

Change Requests

This KPI tracks the number and nature of changes requested during the project. Monitoring change requests helps assess scope creep and its impact on the project.

Team Productivity

It measures the output per team member over a specific period. Higher productivity levels indicate effective team management and can lead to faster project completion.

Stakeholder Satisfaction

Stakeholder satisfaction measures the level of satisfaction among project stakeholders, including clients, team members, and investors. High satisfaction levels are often indicative of project success.

Quality Metrics

Quality metrics, like Defect Density and Rework, measure the quality of the project's deliverables. Lower defect density and less rework indicate higher quality and greater customer satisfaction.

On-Time Completion Rate

This KPI measures the percentage of project tasks completed on time. A higher rate indicates effective schedule management and a greater likelihood of overall project success.

Project Milestone Achievement

You can track the number of project milestones reached on time using this KPI. Achieving milestones as planned is crucial for maintaining project timelines and stakeholder confidence.

Project Health

Project health is a comprehensive KPI that combines schedule, budget, scope, and quality metrics. It provides a holistic view of project performance and is crucial for decision-making and stakeholder communication.

Your Guide to Informed Decision-Making

KPIs are more than just buzzwords; they are the lifeblood of effective business management. We hope our comprehensive guide has helped you understand the complex world of KPIs. Remember to tailor the KPIs you’re measuring to your business goals to ensure that you focus on what truly matters for your organization's success.

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KPI PowerPoint & Google Slides Presentation Templates

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What are kpi ppt templates.

KPI or Key Performance Indicator PPT templates are pre-made PowerPoint templates that are especially built for displaying key performance indicators (KPIs) of a business. KPIs are measurable metrics that assist organisations in tracking and evaluating their progress towards certain goals and objectives. These templates are intended to graphically communicate KPI clearly, making it simpler for the audience to grasp and analyze the information.

What To Include In A KPI PPT Template?

It is critical to include relevant information that effectively communicates the main metrics and performance measurements when building a KPI PowerPoint template. Here are some elements you can consider including:

• Name of the presentation
• Date or time period covered by the KPIs
• Company or department logo
• Brief overview of the purpose and importance of KPIs Explanation of the key objectives or goals being measured
• Outline the structure and sections of the presentation.
• Define key concepts associated with KPIs and performance measurement.

What Are The Uses Of KPI PowerPoint Templates?

KPI PowerPoint templates are used in business and project management presentations for a variety of applications. Here are some common uses of KPI PowerPoint templates:

• Performance Tracking:  KPI PPT templates are used to track and show a company/team/project’s important performance measures and indicators. They aid in the visualization of data and give a clear and simple summary of performance.
• Goal setting and Monitoring:  PowerPoint templates for KPI aid in the establishment of quantifiable objectives and tracking the progress towards those goals. Stakeholders can analyze the progress and take required steps to attain desired results by visually showing KPIs.
• Data Visualization:  KPI PowerPoint templates are used to visualise complicated data sets, making it easier for the audience to understand and analyse information.

Where Can I Download KPI PowerPoint Templates?

SlideUpLift offers excellent PowerPoint templates to showcase your KPIs that will save you time while building one. Simply download the KPI PowerPoint template in PowerPoint or Google Slides and make the necessary modifications. While on the job, when presenting to clients, the KPI PowerPoint slide can help you engage the audience and set the stage for a successful presentation. However, it is critical to personalize and adapt it to your audience and circumstance.

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