Grad Coach

How To Write The Methodology Chapter

The what, why & how explained simply (with examples).

By: Jenna Crossley (PhD) | Reviewed By: Dr. Eunice Rautenbach | September 2021 (Updated April 2023)

So, you’ve pinned down your research topic and undertaken a review of the literature – now it’s time to write up the methodology section of your dissertation, thesis or research paper . But what exactly is the methodology chapter all about – and how do you go about writing one? In this post, we’ll unpack the topic, step by step .

Overview: The Methodology Chapter

  • The purpose  of the methodology chapter
  • Why you need to craft this chapter (really) well
  • How to write and structure the chapter
  • Methodology chapter example
  • Essential takeaways

What (exactly) is the methodology chapter?

The methodology chapter is where you outline the philosophical underpinnings of your research and outline the specific methodological choices you’ve made. The point of the methodology chapter is to tell the reader exactly how you designed your study and, just as importantly, why you did it this way.

Importantly, this chapter should comprehensively describe and justify all the methodological choices you made in your study. For example, the approach you took to your research (i.e., qualitative, quantitative or mixed), who  you collected data from (i.e., your sampling strategy), how you collected your data and, of course, how you analysed it. If that sounds a little intimidating, don’t worry – we’ll explain all these methodological choices in this post .

Free Webinar: Research Methodology 101

Why is the methodology chapter important?

The methodology chapter plays two important roles in your dissertation or thesis:

Firstly, it demonstrates your understanding of research theory, which is what earns you marks. A flawed research design or methodology would mean flawed results. So, this chapter is vital as it allows you to show the marker that you know what you’re doing and that your results are credible .

Secondly, the methodology chapter is what helps to make your study replicable. In other words, it allows other researchers to undertake your study using the same methodological approach, and compare their findings to yours. This is very important within academic research, as each study builds on previous studies.

The methodology chapter is also important in that it allows you to identify and discuss any methodological issues or problems you encountered (i.e., research limitations ), and to explain how you mitigated the impacts of these. Every research project has its limitations , so it’s important to acknowledge these openly and highlight your study’s value despite its limitations . Doing so demonstrates your understanding of research design, which will earn you marks. We’ll discuss limitations in a bit more detail later in this post, so stay tuned!

Need a helping hand?

chapter 5 research methodology

How to write up the methodology chapter

First off, it’s worth noting that the exact structure and contents of the methodology chapter will vary depending on the field of research (e.g., humanities, chemistry or engineering) as well as the university . So, be sure to always check the guidelines provided by your institution for clarity and, if possible, review past dissertations from your university. Here we’re going to discuss a generic structure for a methodology chapter typically found in the sciences.

Before you start writing, it’s always a good idea to draw up a rough outline to guide your writing. Don’t just start writing without knowing what you’ll discuss where. If you do, you’ll likely end up with a disjointed, ill-flowing narrative . You’ll then waste a lot of time rewriting in an attempt to try to stitch all the pieces together. Do yourself a favour and start with the end in mind .

Section 1 – Introduction

As with all chapters in your dissertation or thesis, the methodology chapter should have a brief introduction. In this section, you should remind your readers what the focus of your study is, especially the research aims . As we’ve discussed many times on the blog, your methodology needs to align with your research aims, objectives and research questions. Therefore, it’s useful to frontload this component to remind the reader (and yourself!) what you’re trying to achieve.

In this section, you can also briefly mention how you’ll structure the chapter. This will help orient the reader and provide a bit of a roadmap so that they know what to expect. You don’t need a lot of detail here – just a brief outline will do.

The intro provides a roadmap to your methodology chapter

Section 2 – The Methodology

The next section of your chapter is where you’ll present the actual methodology. In this section, you need to detail and justify the key methodological choices you’ve made in a logical, intuitive fashion. Importantly, this is the heart of your methodology chapter, so you need to get specific – don’t hold back on the details here. This is not one of those “less is more” situations.

Let’s take a look at the most common components you’ll likely need to cover. 

Methodological Choice #1 – Research Philosophy

Research philosophy refers to the underlying beliefs (i.e., the worldview) regarding how data about a phenomenon should be gathered , analysed and used . The research philosophy will serve as the core of your study and underpin all of the other research design choices, so it’s critically important that you understand which philosophy you’ll adopt and why you made that choice. If you’re not clear on this, take the time to get clarity before you make any further methodological choices.

While several research philosophies exist, two commonly adopted ones are positivism and interpretivism . These two sit roughly on opposite sides of the research philosophy spectrum.

Positivism states that the researcher can observe reality objectively and that there is only one reality, which exists independently of the observer. As a consequence, it is quite commonly the underlying research philosophy in quantitative studies and is oftentimes the assumed philosophy in the physical sciences.

Contrasted with this, interpretivism , which is often the underlying research philosophy in qualitative studies, assumes that the researcher performs a role in observing the world around them and that reality is unique to each observer . In other words, reality is observed subjectively .

These are just two philosophies (there are many more), but they demonstrate significantly different approaches to research and have a significant impact on all the methodological choices. Therefore, it’s vital that you clearly outline and justify your research philosophy at the beginning of your methodology chapter, as it sets the scene for everything that follows.

The research philosophy is at the core of the methodology chapter

Methodological Choice #2 – Research Type

The next thing you would typically discuss in your methodology section is the research type. The starting point for this is to indicate whether the research you conducted is inductive or deductive .

Inductive research takes a bottom-up approach , where the researcher begins with specific observations or data and then draws general conclusions or theories from those observations. Therefore these studies tend to be exploratory in terms of approach.

Conversely , d eductive research takes a top-down approach , where the researcher starts with a theory or hypothesis and then tests it using specific observations or data. Therefore these studies tend to be confirmatory in approach.

Related to this, you’ll need to indicate whether your study adopts a qualitative, quantitative or mixed  approach. As we’ve mentioned, there’s a strong link between this choice and your research philosophy, so make sure that your choices are tightly aligned . When you write this section up, remember to clearly justify your choices, as they form the foundation of your study.

Methodological Choice #3 – Research Strategy

Next, you’ll need to discuss your research strategy (also referred to as a research design ). This methodological choice refers to the broader strategy in terms of how you’ll conduct your research, based on the aims of your study.

Several research strategies exist, including experimental , case studies , ethnography , grounded theory, action research , and phenomenology . Let’s take a look at two of these, experimental and ethnographic, to see how they contrast.

Experimental research makes use of the scientific method , where one group is the control group (in which no variables are manipulated ) and another is the experimental group (in which a specific variable is manipulated). This type of research is undertaken under strict conditions in a controlled, artificial environment (e.g., a laboratory). By having firm control over the environment, experimental research typically allows the researcher to establish causation between variables. Therefore, it can be a good choice if you have research aims that involve identifying causal relationships.

Ethnographic research , on the other hand, involves observing and capturing the experiences and perceptions of participants in their natural environment (for example, at home or in the office). In other words, in an uncontrolled environment.  Naturally, this means that this research strategy would be far less suitable if your research aims involve identifying causation, but it would be very valuable if you’re looking to explore and examine a group culture, for example.

As you can see, the right research strategy will depend largely on your research aims and research questions – in other words, what you’re trying to figure out. Therefore, as with every other methodological choice, it’s essential to justify why you chose the research strategy you did.

Methodological Choice #4 – Time Horizon

The next thing you’ll need to detail in your methodology chapter is the time horizon. There are two options here: cross-sectional and longitudinal . In other words, whether the data for your study were all collected at one point in time (cross-sectional) or at multiple points in time (longitudinal).

The choice you make here depends again on your research aims, objectives and research questions. If, for example, you aim to assess how a specific group of people’s perspectives regarding a topic change over time , you’d likely adopt a longitudinal time horizon.

Another important factor to consider is simply whether you have the time necessary to adopt a longitudinal approach (which could involve collecting data over multiple months or even years). Oftentimes, the time pressures of your degree program will force your hand into adopting a cross-sectional time horizon, so keep this in mind.

Methodological Choice #5 – Sampling Strategy

Next, you’ll need to discuss your sampling strategy . There are two main categories of sampling, probability and non-probability sampling.

Probability sampling involves a random (and therefore representative) selection of participants from a population, whereas non-probability sampling entails selecting participants in a non-random  (and therefore non-representative) manner. For example, selecting participants based on ease of access (this is called a convenience sample).

The right sampling approach depends largely on what you’re trying to achieve in your study. Specifically, whether you trying to develop findings that are generalisable to a population or not. Practicalities and resource constraints also play a large role here, as it can oftentimes be challenging to gain access to a truly random sample. In the video below, we explore some of the most common sampling strategies.

Methodological Choice #6 – Data Collection Method

Next up, you’ll need to explain how you’ll go about collecting the necessary data for your study. Your data collection method (or methods) will depend on the type of data that you plan to collect – in other words, qualitative or quantitative data.

Typically, quantitative research relies on surveys , data generated by lab equipment, analytics software or existing datasets. Qualitative research, on the other hand, often makes use of collection methods such as interviews , focus groups , participant observations, and ethnography.

So, as you can see, there is a tight link between this section and the design choices you outlined in earlier sections. Strong alignment between these sections, as well as your research aims and questions is therefore very important.

Methodological Choice #7 – Data Analysis Methods/Techniques

The final major methodological choice that you need to address is that of analysis techniques . In other words, how you’ll go about analysing your date once you’ve collected it. Here it’s important to be very specific about your analysis methods and/or techniques – don’t leave any room for interpretation. Also, as with all choices in this chapter, you need to justify each choice you make.

What exactly you discuss here will depend largely on the type of study you’re conducting (i.e., qualitative, quantitative, or mixed methods). For qualitative studies, common analysis methods include content analysis , thematic analysis and discourse analysis . In the video below, we explain each of these in plain language.

For quantitative studies, you’ll almost always make use of descriptive statistics , and in many cases, you’ll also use inferential statistical techniques (e.g., correlation and regression analysis). In the video below, we unpack some of the core concepts involved in descriptive and inferential statistics.

In this section of your methodology chapter, it’s also important to discuss how you prepared your data for analysis, and what software you used (if any). For example, quantitative data will often require some initial preparation such as removing duplicates or incomplete responses . Similarly, qualitative data will often require transcription and perhaps even translation. As always, remember to state both what you did and why you did it.

Section 3 – The Methodological Limitations

With the key methodological choices outlined and justified, the next step is to discuss the limitations of your design. No research methodology is perfect – there will always be trade-offs between the “ideal” methodology and what’s practical and viable, given your constraints. Therefore, this section of your methodology chapter is where you’ll discuss the trade-offs you had to make, and why these were justified given the context.

Methodological limitations can vary greatly from study to study, ranging from common issues such as time and budget constraints to issues of sample or selection bias . For example, you may find that you didn’t manage to draw in enough respondents to achieve the desired sample size (and therefore, statistically significant results), or your sample may be skewed heavily towards a certain demographic, thereby negatively impacting representativeness .

In this section, it’s important to be critical of the shortcomings of your study. There’s no use trying to hide them (your marker will be aware of them regardless). By being critical, you’ll demonstrate to your marker that you have a strong understanding of research theory, so don’t be shy here. At the same time, don’t beat your study to death . State the limitations, why these were justified, how you mitigated their impacts to the best degree possible, and how your study still provides value despite these limitations .

Section 4 – Concluding Summary

Finally, it’s time to wrap up the methodology chapter with a brief concluding summary. In this section, you’ll want to concisely summarise what you’ve presented in the chapter. Here, it can be a good idea to use a figure to summarise the key decisions, especially if your university recommends using a specific model (for example, Saunders’ Research Onion ).

Importantly, this section needs to be brief – a paragraph or two maximum (it’s a summary, after all). Also, make sure that when you write up your concluding summary, you include only what you’ve already discussed in your chapter; don’t add any new information.

Keep it simple

Methodology Chapter Example

In the video below, we walk you through an example of a high-quality research methodology chapter from a dissertation. We also unpack our free methodology chapter template so that you can see how best to structure your chapter.

Wrapping Up

And there you have it – the methodology chapter in a nutshell. As we’ve mentioned, the exact contents and structure of this chapter can vary between universities , so be sure to check in with your institution before you start writing. If possible, try to find dissertations or theses from former students of your specific degree program – this will give you a strong indication of the expectations and norms when it comes to the methodology chapter (and all the other chapters!).

Also, remember the golden rule of the methodology chapter – justify every choice ! Make sure that you clearly explain the “why” for every “what”, and reference credible methodology textbooks or academic sources to back up your justifications.

If you need a helping hand with your research methodology (or any other component of your research), be sure to check out our private coaching service , where we hold your hand through every step of the research journey. Until next time, good luck!

chapter 5 research methodology

Psst... there’s more!

This post was based on one of our popular Research Bootcamps . If you're working on a research project, you'll definitely want to check this out ...

You Might Also Like:

How to write the conclusion chapter of a dissertation

51 Comments

DAUDI JACKSON GYUNDA

highly appreciated.

florin

This was very helpful!

Nophie

This was helpful

mengistu

Thanks ,it is a very useful idea.

Thanks ,it is very useful idea.

Lucia

Thank you so much, this information is very useful.

Shemeka Hodge-Joyce

Thank you very much. I must say the information presented was succinct, coherent and invaluable. It is well put together and easy to comprehend. I have a great guide to create the research methodology for my dissertation.

james edwin thomson

Highly clear and useful.

Amir

I understand a bit on the explanation above. I want to have some coach but I’m still student and don’t have any budget to hire one. A lot of question I want to ask.

Henrick

Thank you so much. This concluded my day plan. Thank you so much.

Najat

Thanks it was helpful

Karen

Great information. It would be great though if you could show us practical examples.

Patrick O Matthew

Thanks so much for this information. God bless and be with you

Atugonza Zahara

Thank you so so much. Indeed it was helpful

Joy O.

This is EXCELLENT!

I was totally confused by other explanations. Thank you so much!.

keinemukama surprise

justdoing my research now , thanks for the guidance.

Yucong Huang

Thank uuuu! These contents are really valued for me!

Thokozani kanyemba

This is powerful …I really like it

Hend Zahran

Highly useful and clear, thank you so much.

Harry Kaliza

Highly appreciated. Good guide

Fateme Esfahani

That was helpful. Thanks

David Tshigomana

This is very useful.Thank you

Kaunda

Very helpful information. Thank you

Peter

This is exactly what I was looking for. The explanation is so detailed and easy to comprehend. Well done and thank you.

Shazia Malik

Great job. You just summarised everything in the easiest and most comprehensible way possible. Thanks a lot.

Rosenda R. Gabriente

Thank you very much for the ideas you have given this will really help me a lot. Thank you and God Bless.

Eman

Such great effort …….very grateful thank you

Shaji Viswanathan

Please accept my sincere gratitude. I have to say that the information that was delivered was congruent, concise, and quite helpful. It is clear and straightforward, making it simple to understand. I am in possession of an excellent manual that will assist me in developing the research methods for my dissertation.

lalarie

Thank you for your great explanation. It really helped me construct my methodology paper.

Daniel sitieney

thank you for simplifieng the methodoly, It was realy helpful

Kayode

Very helpful!

Nathan

Thank you for your great explanation.

Emily Kamende

The explanation I have been looking for. So clear Thank you

Abraham Mafuta

Thank you very much .this was more enlightening.

Jordan

helped me create the in depth and thorough methodology for my dissertation

Nelson D Menduabor

Thank you for the great explaination.please construct one methodology for me

I appreciate you for the explanation of methodology. Please construct one methodology on the topic: The effects influencing students dropout among schools for my thesis

This helped me complete my methods section of my dissertation with ease. I have managed to write a thorough and concise methodology!

ASHA KIUNGA

its so good in deed

leslie chihope

wow …what an easy to follow presentation. very invaluable content shared. utmost important.

Ahmed khedr

Peace be upon you, I am Dr. Ahmed Khedr, a former part-time professor at Al-Azhar University in Cairo, Egypt. I am currently teaching research methods, and I have been dealing with your esteemed site for several years, and I found that despite my long experience with research methods sites, it is one of the smoothest sites for evaluating the material for students, For this reason, I relied on it a lot in teaching and translated most of what was written into Arabic and published it on my own page on Facebook. Thank you all… Everything I posted on my page is provided with the names of the writers of Grad coach, the title of the article, and the site. My best regards.

Daniel Edwards

A remarkably simple and useful guide, thank you kindly.

Magnus Mahenge

I real appriciate your short and remarkable chapter summary

Olalekan Adisa

Bravo! Very helpful guide.

Arthur Margraf

Only true experts could provide such helpful, fantastic, and inspiring knowledge about Methodology. Thank you very much! God be with you and us all!

Aruni Nilangi

highly appreciate your effort.

White Label Blog Content

This is a very well thought out post. Very informative and a great read.

FELEKE FACHA

THANKS SO MUCH FOR SHARING YOUR NICE IDEA

Chandika Perera

I love you Emma, you are simply amazing with clear explanations with complete information. GradCoach really helped me to do my assignment here in Auckland. Mostly, Emma make it so simple and enjoyable

Submit a Comment Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

  • Print Friendly

Logo

  • Previous Chapter
  • Next Chapter

This chapter addresses the question of ‘methodology’ by treating it as a scholarly practice which forms part of the craft of research. The latter refers to the practice of writing about the ways one does the research. Because it emphasises practice and technique, rather than theory or precept, work in this tradition is often catalogued in the technical writing, or ‘how to write a PhD/dissertation’ section of the library. The chapter argues that thinking of methodology as a practice of writing about how we do our research is flexible enough to help us both plan our research, and to write a rear-facing account at different stages of the work, whether for ‘methodology’ sections, or for abstracts or project descriptions. The question it addresses, then, is a practical one: how may we think about methodology as a practice of writing which helps us to conduct, refine and explain our research at multiple stages of an ongoing project?

You are not authenticated to view the full text of this chapter or article.

Access options

Get access to the full article by using one of the access options below.

Other access options

Institutional Login

Log in with Open Athens, Shibboleth, or your institutional credentials

Cover Research Methods in International Law

Table of Contents

Edward Elgar Logo

  • [66.249.64.20|162.248.224.4]
  • 162.248.224.4

Character limit 500 /500

Logo for Open Educational Resources

Chapter 5. Sampling

Introduction.

Most Americans will experience unemployment at some point in their lives. Sarah Damaske ( 2021 ) was interested in learning about how men and women experience unemployment differently. To answer this question, she interviewed unemployed people. After conducting a “pilot study” with twenty interviewees, she realized she was also interested in finding out how working-class and middle-class persons experienced unemployment differently. She found one hundred persons through local unemployment offices. She purposefully selected a roughly equal number of men and women and working-class and middle-class persons for the study. This would allow her to make the kinds of comparisons she was interested in. She further refined her selection of persons to interview:

I decided that I needed to be able to focus my attention on gender and class; therefore, I interviewed only people born between 1962 and 1987 (ages 28–52, the prime working and child-rearing years), those who worked full-time before their job loss, those who experienced an involuntary job loss during the past year, and those who did not lose a job for cause (e.g., were not fired because of their behavior at work). ( 244 )

The people she ultimately interviewed compose her sample. They represent (“sample”) the larger population of the involuntarily unemployed. This “theoretically informed stratified sampling design” allowed Damaske “to achieve relatively equal distribution of participation across gender and class,” but it came with some limitations. For one, the unemployment centers were located in primarily White areas of the country, so there were very few persons of color interviewed. Qualitative researchers must make these kinds of decisions all the time—who to include and who not to include. There is never an absolutely correct decision, as the choice is linked to the particular research question posed by the particular researcher, although some sampling choices are more compelling than others. In this case, Damaske made the choice to foreground both gender and class rather than compare all middle-class men and women or women of color from different class positions or just talk to White men. She leaves the door open for other researchers to sample differently. Because science is a collective enterprise, it is most likely someone will be inspired to conduct a similar study as Damaske’s but with an entirely different sample.

This chapter is all about sampling. After you have developed a research question and have a general idea of how you will collect data (observations or interviews), how do you go about actually finding people and sites to study? Although there is no “correct number” of people to interview, the sample should follow the research question and research design. You might remember studying sampling in a quantitative research course. Sampling is important here too, but it works a bit differently. Unlike quantitative research, qualitative research involves nonprobability sampling. This chapter explains why this is so and what qualities instead make a good sample for qualitative research.

Quick Terms Refresher

  • The population is the entire group that you want to draw conclusions about.
  • The sample is the specific group of individuals that you will collect data from.
  • Sampling frame is the actual list of individuals that the sample will be drawn from. Ideally, it should include the entire target population (and nobody who is not part of that population).
  • Sample size is how many individuals (or units) are included in your sample.

The “Who” of Your Research Study

After you have turned your general research interest into an actual research question and identified an approach you want to take to answer that question, you will need to specify the people you will be interviewing or observing. In most qualitative research, the objects of your study will indeed be people. In some cases, however, your objects might be content left by people (e.g., diaries, yearbooks, photographs) or documents (official or unofficial) or even institutions (e.g., schools, medical centers) and locations (e.g., nation-states, cities). Chances are, whatever “people, places, or things” are the objects of your study, you will not really be able to talk to, observe, or follow every single individual/object of the entire population of interest. You will need to create a sample of the population . Sampling in qualitative research has different purposes and goals than sampling in quantitative research. Sampling in both allows you to say something of interest about a population without having to include the entire population in your sample.

We begin this chapter with the case of a population of interest composed of actual people. After we have a better understanding of populations and samples that involve real people, we’ll discuss sampling in other types of qualitative research, such as archival research, content analysis, and case studies. We’ll then move to a larger discussion about the difference between sampling in qualitative research generally versus quantitative research, then we’ll move on to the idea of “theoretical” generalizability, and finally, we’ll conclude with some practical tips on the correct “number” to include in one’s sample.

Sampling People

To help think through samples, let’s imagine we want to know more about “vaccine hesitancy.” We’ve all lived through 2020 and 2021, and we know that a sizable number of people in the United States (and elsewhere) were slow to accept vaccines, even when these were freely available. By some accounts, about one-third of Americans initially refused vaccination. Why is this so? Well, as I write this in the summer of 2021, we know that some people actively refused the vaccination, thinking it was harmful or part of a government plot. Others were simply lazy or dismissed the necessity. And still others were worried about harmful side effects. The general population of interest here (all adult Americans who were not vaccinated by August 2021) may be as many as eighty million people. We clearly cannot talk to all of them. So we will have to narrow the number to something manageable. How can we do this?

Null

First, we have to think about our actual research question and the form of research we are conducting. I am going to begin with a quantitative research question. Quantitative research questions tend to be simpler to visualize, at least when we are first starting out doing social science research. So let us say we want to know what percentage of each kind of resistance is out there and how race or class or gender affects vaccine hesitancy. Again, we don’t have the ability to talk to everyone. But harnessing what we know about normal probability distributions (see quantitative methods for more on this), we can find this out through a sample that represents the general population. We can’t really address these particular questions if we only talk to White women who go to college with us. And if you are really trying to generalize the specific findings of your sample to the larger population, you will have to employ probability sampling , a sampling technique where a researcher sets a selection of a few criteria and chooses members of a population randomly. Why randomly? If truly random, all the members have an equal opportunity to be a part of the sample, and thus we avoid the problem of having only our friends and neighbors (who may be very different from other people in the population) in the study. Mathematically, there is going to be a certain number that will be large enough to allow us to generalize our particular findings from our sample population to the population at large. It might surprise you how small that number can be. Election polls of no more than one thousand people are routinely used to predict actual election outcomes of millions of people. Below that number, however, you will not be able to make generalizations. Talking to five people at random is simply not enough people to predict a presidential election.

In order to answer quantitative research questions of causality, one must employ probability sampling. Quantitative researchers try to generalize their findings to a larger population. Samples are designed with that in mind. Qualitative researchers ask very different questions, though. Qualitative research questions are not about “how many” of a certain group do X (in this case, what percentage of the unvaccinated hesitate for concern about safety rather than reject vaccination on political grounds). Qualitative research employs nonprobability sampling . By definition, not everyone has an equal opportunity to be included in the sample. The researcher might select White women they go to college with to provide insight into racial and gender dynamics at play. Whatever is found by doing so will not be generalizable to everyone who has not been vaccinated, or even all White women who have not been vaccinated, or even all White women who have not been vaccinated who are in this particular college. That is not the point of qualitative research at all. This is a really important distinction, so I will repeat in bold: Qualitative researchers are not trying to statistically generalize specific findings to a larger population . They have not failed when their sample cannot be generalized, as that is not the point at all.

In the previous paragraph, I said it would be perfectly acceptable for a qualitative researcher to interview five White women with whom she goes to college about their vaccine hesitancy “to provide insight into racial and gender dynamics at play.” The key word here is “insight.” Rather than use a sample as a stand-in for the general population, as quantitative researchers do, the qualitative researcher uses the sample to gain insight into a process or phenomenon. The qualitative researcher is not going to be content with simply asking each of the women to state her reason for not being vaccinated and then draw conclusions that, because one in five of these women were concerned about their health, one in five of all people were also concerned about their health. That would be, frankly, a very poor study indeed. Rather, the qualitative researcher might sit down with each of the women and conduct a lengthy interview about what the vaccine means to her, why she is hesitant, how she manages her hesitancy (how she explains it to her friends), what she thinks about others who are unvaccinated, what she thinks of those who have been vaccinated, and what she knows or thinks she knows about COVID-19. The researcher might include specific interview questions about the college context, about their status as White women, about the political beliefs they hold about racism in the US, and about how their own political affiliations may or may not provide narrative scripts about “protective whiteness.” There are many interesting things to ask and learn about and many things to discover. Where a quantitative researcher begins with clear parameters to set their population and guide their sample selection process, the qualitative researcher is discovering new parameters, making it impossible to engage in probability sampling.

Looking at it this way, sampling for qualitative researchers needs to be more strategic. More theoretically informed. What persons can be interviewed or observed that would provide maximum insight into what is still unknown? In other words, qualitative researchers think through what cases they could learn the most from, and those are the cases selected to study: “What would be ‘bias’ in statistical sampling, and therefore a weakness, becomes intended focus in qualitative sampling, and therefore a strength. The logic and power of purposeful sampling like in selecting information-rich cases for study in depth. Information-rich cases are those from which one can learn a great deal about issues of central importance to the purpose of the inquiry, thus the term purposeful sampling” ( Patton 2002:230 ; emphases in the original).

Before selecting your sample, though, it is important to clearly identify the general population of interest. You need to know this before you can determine the sample. In our example case, it is “adult Americans who have not yet been vaccinated.” Depending on the specific qualitative research question, however, it might be “adult Americans who have been vaccinated for political reasons” or even “college students who have not been vaccinated.” What insights are you seeking? Do you want to know how politics is affecting vaccination? Or do you want to understand how people manage being an outlier in a particular setting (unvaccinated where vaccinations are heavily encouraged if not required)? More clearly stated, your population should align with your research question . Think back to the opening story about Damaske’s work studying the unemployed. She drew her sample narrowly to address the particular questions she was interested in pursuing. Knowing your questions or, at a minimum, why you are interested in the topic will allow you to draw the best sample possible to achieve insight.

Once you have your population in mind, how do you go about getting people to agree to be in your sample? In qualitative research, it is permissible to find people by convenience. Just ask for people who fit your sample criteria and see who shows up. Or reach out to friends and colleagues and see if they know anyone that fits. Don’t let the name convenience sampling mislead you; this is not exactly “easy,” and it is certainly a valid form of sampling in qualitative research. The more unknowns you have about what you will find, the more convenience sampling makes sense. If you don’t know how race or class or political affiliation might matter, and your population is unvaccinated college students, you can construct a sample of college students by placing an advertisement in the student paper or posting a flyer on a notice board. Whoever answers is your sample. That is what is meant by a convenience sample. A common variation of convenience sampling is snowball sampling . This is particularly useful if your target population is hard to find. Let’s say you posted a flyer about your study and only two college students responded. You could then ask those two students for referrals. They tell their friends, and those friends tell other friends, and, like a snowball, your sample gets bigger and bigger.

Researcher Note

Gaining Access: When Your Friend Is Your Research Subject

My early experience with qualitative research was rather unique. At that time, I needed to do a project that required me to interview first-generation college students, and my friends, with whom I had been sharing a dorm for two years, just perfectly fell into the sample category. Thus, I just asked them and easily “gained my access” to the research subject; I know them, we are friends, and I am part of them. I am an insider. I also thought, “Well, since I am part of the group, I can easily understand their language and norms, I can capture their honesty, read their nonverbal cues well, will get more information, as they will be more opened to me because they trust me.” All in all, easy access with rich information. But, gosh, I did not realize that my status as an insider came with a price! When structuring the interview questions, I began to realize that rather than focusing on the unique experiences of my friends, I mostly based the questions on my own experiences, assuming we have similar if not the same experiences. I began to struggle with my objectivity and even questioned my role; am I doing this as part of the group or as a researcher? I came to know later that my status as an insider or my “positionality” may impact my research. It not only shapes the process of data collection but might heavily influence my interpretation of the data. I came to realize that although my inside status came with a lot of benefits (especially for access), it could also bring some drawbacks.

—Dede Setiono, PhD student focusing on international development and environmental policy, Oregon State University

The more you know about what you might find, the more strategic you can be. If you wanted to compare how politically conservative and politically liberal college students explained their vaccine hesitancy, for example, you might construct a sample purposively, finding an equal number of both types of students so that you can make those comparisons in your analysis. This is what Damaske ( 2021 ) did. You could still use convenience or snowball sampling as a way of recruitment. Post a flyer at the conservative student club and then ask for referrals from the one student that agrees to be interviewed. As with convenience sampling, there are variations of purposive sampling as well as other names used (e.g., judgment, quota, stratified, criterion, theoretical). Try not to get bogged down in the nomenclature; instead, focus on identifying the general population that matches your research question and then using a sampling method that is most likely to provide insight, given the types of questions you have.

There are all kinds of ways of being strategic with sampling in qualitative research. Here are a few of my favorite techniques for maximizing insight:

  • Consider using “extreme” or “deviant” cases. Maybe your college houses a prominent anti-vaxxer who has written about and demonstrated against the college’s policy on vaccines. You could learn a lot from that single case (depending on your research question, of course).
  • Consider “intensity”: people and cases and circumstances where your questions are more likely to feature prominently (but not extremely or deviantly). For example, you could compare those who volunteer at local Republican and Democratic election headquarters during an election season in a study on why party matters. Those who volunteer are more likely to have something to say than those who are more apathetic.
  • Maximize variation, as with the case of “politically liberal” versus “politically conservative,” or include an array of social locations (young vs. old; Northwest vs. Southeast region). This kind of heterogeneity sampling can capture and describe the central themes that cut across the variations: any common patterns that emerge, even in this wildly mismatched sample, are probably important to note!
  • Rather than maximize the variation, you could select a small homogenous sample to describe some particular subgroup in depth. Focus groups are often the best form of data collection for homogeneity sampling.
  • Think about which cases are “critical” or politically important—ones that “if it happens here, it would happen anywhere” or a case that is politically sensitive, as with the single “blue” (Democratic) county in a “red” (Republican) state. In both, you are choosing a site that would yield the most information and have the greatest impact on the development of knowledge.
  • On the other hand, sometimes you want to select the “typical”—the typical college student, for example. You are trying to not generalize from the typical but illustrate aspects that may be typical of this case or group. When selecting for typicality, be clear with yourself about why the typical matches your research questions (and who might be excluded or marginalized in doing so).
  • Finally, it is often a good idea to look for disconfirming cases : if you are at the stage where you have a hypothesis (of sorts), you might select those who do not fit your hypothesis—you will surely learn something important there. They may be “exceptions that prove the rule” or exceptions that force you to alter your findings in order to make sense of these additional cases.

In addition to all these sampling variations, there is the theoretical approach taken by grounded theorists in which the researcher samples comparative people (or events) on the basis of their potential to represent important theoretical constructs. The sample, one can say, is by definition representative of the phenomenon of interest. It accompanies the constant comparative method of analysis. In the words of the funders of Grounded Theory , “Theoretical sampling is sampling on the basis of the emerging concepts, with the aim being to explore the dimensional range or varied conditions along which the properties of the concepts vary” ( Strauss and Corbin 1998:73 ).

When Your Population is Not Composed of People

I think it is easiest for most people to think of populations and samples in terms of people, but sometimes our units of analysis are not actually people. They could be places or institutions. Even so, you might still want to talk to people or observe the actions of people to understand those places or institutions. Or not! In the case of content analyses (see chapter 17), you won’t even have people involved at all but rather documents or films or photographs or news clippings. Everything we have covered about sampling applies to other units of analysis too. Let’s work through some examples.

Case Studies

When constructing a case study, it is helpful to think of your cases as sample populations in the same way that we considered people above. If, for example, you are comparing campus climates for diversity, your overall population may be “four-year college campuses in the US,” and from there you might decide to study three college campuses as your sample. Which three? Will you use purposeful sampling (perhaps [1] selecting three colleges in Oregon that are different sizes or [2] selecting three colleges across the US located in different political cultures or [3] varying the three colleges by racial makeup of the student body)? Or will you select three colleges at random, out of convenience? There are justifiable reasons for all approaches.

As with people, there are different ways of maximizing insight in your sample selection. Think about the following rationales: typical, diverse, extreme, deviant, influential, crucial, or even embodying a particular “pathway” ( Gerring 2008 ). When choosing a case or particular research site, Rubin ( 2021 ) suggests you bear in mind, first, what you are leaving out by selecting this particular case/site; second, what you might be overemphasizing by studying this case/site and not another; and, finally, whether you truly need to worry about either of those things—“that is, what are the sources of bias and how bad are they for what you are trying to do?” ( 89 ).

Once you have selected your cases, you may still want to include interviews with specific people or observations at particular sites within those cases. Then you go through possible sampling approaches all over again to determine which people will be contacted.

Content: Documents, Narrative Accounts, And So On

Although not often discussed as sampling, your selection of documents and other units to use in various content/historical analyses is subject to similar considerations. When you are asking quantitative-type questions (percentages and proportionalities of a general population), you will want to follow probabilistic sampling. For example, I created a random sample of accounts posted on the website studentloanjustice.org to delineate the types of problems people were having with student debt ( Hurst 2007 ). Even though my data was qualitative (narratives of student debt), I was actually asking a quantitative-type research question, so it was important that my sample was representative of the larger population (debtors who posted on the website). On the other hand, when you are asking qualitative-type questions, the selection process should be very different. In that case, use nonprobabilistic techniques, either convenience (where you are really new to this data and do not have the ability to set comparative criteria or even know what a deviant case would be) or some variant of purposive sampling. Let’s say you were interested in the visual representation of women in media published in the 1950s. You could select a national magazine like Time for a “typical” representation (and for its convenience, as all issues are freely available on the web and easy to search). Or you could compare one magazine known for its feminist content versus one antifeminist. The point is, sample selection is important even when you are not interviewing or observing people.

Goals of Qualitative Sampling versus Goals of Quantitative Sampling

We have already discussed some of the differences in the goals of quantitative and qualitative sampling above, but it is worth further discussion. The quantitative researcher seeks a sample that is representative of the population of interest so that they may properly generalize the results (e.g., if 80 percent of first-gen students in the sample were concerned with costs of college, then we can say there is a strong likelihood that 80 percent of first-gen students nationally are concerned with costs of college). The qualitative researcher does not seek to generalize in this way . They may want a representative sample because they are interested in typical responses or behaviors of the population of interest, but they may very well not want a representative sample at all. They might want an “extreme” or deviant case to highlight what could go wrong with a particular situation, or maybe they want to examine just one case as a way of understanding what elements might be of interest in further research. When thinking of your sample, you will have to know why you are selecting the units, and this relates back to your research question or sets of questions. It has nothing to do with having a representative sample to generalize results. You may be tempted—or it may be suggested to you by a quantitatively minded member of your committee—to create as large and representative a sample as you possibly can to earn credibility from quantitative researchers. Ignore this temptation or suggestion. The only thing you should be considering is what sample will best bring insight into the questions guiding your research. This has implications for the number of people (or units) in your study as well, which is the topic of the next section.

What is the Correct “Number” to Sample?

Because we are not trying to create a generalizable representative sample, the guidelines for the “number” of people to interview or news stories to code are also a bit more nebulous. There are some brilliant insightful studies out there with an n of 1 (meaning one person or one account used as the entire set of data). This is particularly so in the case of autoethnography, a variation of ethnographic research that uses the researcher’s own subject position and experiences as the basis of data collection and analysis. But it is true for all forms of qualitative research. There are no hard-and-fast rules here. The number to include is what is relevant and insightful to your particular study.

That said, humans do not thrive well under such ambiguity, and there are a few helpful suggestions that can be made. First, many qualitative researchers talk about “saturation” as the end point for data collection. You stop adding participants when you are no longer getting any new information (or so very little that the cost of adding another interview subject or spending another day in the field exceeds any likely benefits to the research). The term saturation was first used here by Glaser and Strauss ( 1967 ), the founders of Grounded Theory. Here is their explanation: “The criterion for judging when to stop sampling the different groups pertinent to a category is the category’s theoretical saturation . Saturation means that no additional data are being found whereby the sociologist can develop properties of the category. As he [or she] sees similar instances over and over again, the researcher becomes empirically confident that a category is saturated. [They go] out of [their] way to look for groups that stretch diversity of data as far as possible, just to make certain that saturation is based on the widest possible range of data on the category” ( 61 ).

It makes sense that the term was developed by grounded theorists, since this approach is rather more open-ended than other approaches used by qualitative researchers. With so much left open, having a guideline of “stop collecting data when you don’t find anything new” is reasonable. However, saturation can’t help much when first setting out your sample. How do you know how many people to contact to interview? What number will you put down in your institutional review board (IRB) protocol (see chapter 8)? You may guess how many people or units it will take to reach saturation, but there really is no way to know in advance. The best you can do is think about your population and your questions and look at what others have done with similar populations and questions.

Here are some suggestions to use as a starting point: For phenomenological studies, try to interview at least ten people for each major category or group of people . If you are comparing male-identified, female-identified, and gender-neutral college students in a study on gender regimes in social clubs, that means you might want to design a sample of thirty students, ten from each group. This is the minimum suggested number. Damaske’s ( 2021 ) sample of one hundred allows room for up to twenty-five participants in each of four “buckets” (e.g., working-class*female, working-class*male, middle-class*female, middle-class*male). If there is more than one comparative group (e.g., you are comparing students attending three different colleges, and you are comparing White and Black students in each), you can sometimes reduce the number for each group in your sample to five for, in this case, thirty total students. But that is really a bare minimum you will want to go. A lot of people will not trust you with only “five” cases in a bucket. Lareau ( 2021:24 ) advises a minimum of seven or nine for each bucket (or “cell,” in her words). The point is to think about what your analyses might look like and how comfortable you will be with a certain number of persons fitting each category.

Because qualitative research takes so much time and effort, it is rare for a beginning researcher to include more than thirty to fifty people or units in the study. You may not be able to conduct all the comparisons you might want simply because you cannot manage a larger sample. In that case, the limits of who you can reach or what you can include may influence you to rethink an original overcomplicated research design. Rather than include students from every racial group on a campus, for example, you might want to sample strategically, thinking about the most contrast (insightful), possibly excluding majority-race (White) students entirely, and simply using previous literature to fill in gaps in our understanding. For example, one of my former students was interested in discovering how race and class worked at a predominantly White institution (PWI). Due to time constraints, she simplified her study from an original sample frame of middle-class and working-class domestic Black and international African students (four buckets) to a sample frame of domestic Black and international African students (two buckets), allowing the complexities of class to come through individual accounts rather than from part of the sample frame. She wisely decided not to include White students in the sample, as her focus was on how minoritized students navigated the PWI. She was able to successfully complete her project and develop insights from the data with fewer than twenty interviewees. [1]

But what if you had unlimited time and resources? Would it always be better to interview more people or include more accounts, documents, and units of analysis? No! Your sample size should reflect your research question and the goals you have set yourself. Larger numbers can sometimes work against your goals. If, for example, you want to help bring out individual stories of success against the odds, adding more people to the analysis can end up drowning out those individual stories. Sometimes, the perfect size really is one (or three, or five). It really depends on what you are trying to discover and achieve in your study. Furthermore, studies of one hundred or more (people, documents, accounts, etc.) can sometimes be mistaken for quantitative research. Inevitably, the large sample size will push the researcher into simplifying the data numerically. And readers will begin to expect generalizability from such a large sample.

To summarize, “There are no rules for sample size in qualitative inquiry. Sample size depends on what you want to know, the purpose of the inquiry, what’s at stake, what will be useful, what will have credibility, and what can be done with available time and resources” ( Patton 2002:244 ).

How did you find/construct a sample?

Since qualitative researchers work with comparatively small sample sizes, getting your sample right is rather important. Yet it is also difficult to accomplish. For instance, a key question you need to ask yourself is whether you want a homogeneous or heterogeneous sample. In other words, do you want to include people in your study who are by and large the same, or do you want to have diversity in your sample?

For many years, I have studied the experiences of students who were the first in their families to attend university. There is a rather large number of sampling decisions I need to consider before starting the study. (1) Should I only talk to first-in-family students, or should I have a comparison group of students who are not first-in-family? (2) Do I need to strive for a gender distribution that matches undergraduate enrollment patterns? (3) Should I include participants that reflect diversity in gender identity and sexuality? (4) How about racial diversity? First-in-family status is strongly related to some ethnic or racial identity. (5) And how about areas of study?

As you can see, if I wanted to accommodate all these differences and get enough study participants in each category, I would quickly end up with a sample size of hundreds, which is not feasible in most qualitative research. In the end, for me, the most important decision was to maximize the voices of first-in-family students, which meant that I only included them in my sample. As for the other categories, I figured it was going to be hard enough to find first-in-family students, so I started recruiting with an open mind and an understanding that I may have to accept a lack of gender, sexuality, or racial diversity and then not be able to say anything about these issues. But I would definitely be able to speak about the experiences of being first-in-family.

—Wolfgang Lehmann, author of “Habitus Transformation and Hidden Injuries”

Examples of “Sample” Sections in Journal Articles

Think about some of the studies you have read in college, especially those with rich stories and accounts about people’s lives. Do you know how the people were selected to be the focus of those stories? If the account was published by an academic press (e.g., University of California Press or Princeton University Press) or in an academic journal, chances are that the author included a description of their sample selection. You can usually find these in a methodological appendix (book) or a section on “research methods” (article).

Here are two examples from recent books and one example from a recent article:

Example 1 . In It’s Not like I’m Poor: How Working Families Make Ends Meet in a Post-welfare World , the research team employed a mixed methods approach to understand how parents use the earned income tax credit, a refundable tax credit designed to provide relief for low- to moderate-income working people ( Halpern-Meekin et al. 2015 ). At the end of their book, their first appendix is “Introduction to Boston and the Research Project.” After describing the context of the study, they include the following description of their sample selection:

In June 2007, we drew 120 names at random from the roughly 332 surveys we gathered between February and April. Within each racial and ethnic group, we aimed for one-third married couples with children and two-thirds unmarried parents. We sent each of these families a letter informing them of the opportunity to participate in the in-depth portion of our study and then began calling the home and cell phone numbers they provided us on the surveys and knocking on the doors of the addresses they provided.…In the end, we interviewed 115 of the 120 families originally selected for the in-depth interview sample (the remaining five families declined to participate). ( 22 )

Was their sample selection based on convenience or purpose? Why do you think it was important for them to tell you that five families declined to be interviewed? There is actually a trick here, as the names were pulled randomly from a survey whose sample design was probabilistic. Why is this important to know? What can we say about the representativeness or the uniqueness of whatever findings are reported here?

Example 2 . In When Diversity Drops , Park ( 2013 ) examines the impact of decreasing campus diversity on the lives of college students. She does this through a case study of one student club, the InterVarsity Christian Fellowship (IVCF), at one university (“California University,” a pseudonym). Here is her description:

I supplemented participant observation with individual in-depth interviews with sixty IVCF associates, including thirty-four current students, eight former and current staff members, eleven alumni, and seven regional or national staff members. The racial/ethnic breakdown was twenty-five Asian Americans (41.6 percent), one Armenian (1.6 percent), twelve people who were black (20.0 percent), eight Latino/as (13.3 percent), three South Asian Americans (5.0 percent), and eleven people who were white (18.3 percent). Twenty-nine were men, and thirty-one were women. Looking back, I note that the higher number of Asian Americans reflected both the group’s racial/ethnic composition and my relative ease about approaching them for interviews. ( 156 )

How can you tell this is a convenience sample? What else do you note about the sample selection from this description?

Example 3. The last example is taken from an article published in the journal Research in Higher Education . Published articles tend to be more formal than books, at least when it comes to the presentation of qualitative research. In this article, Lawson ( 2021 ) is seeking to understand why female-identified college students drop out of majors that are dominated by male-identified students (e.g., engineering, computer science, music theory). Here is the entire relevant section of the article:

Method Participants Data were collected as part of a larger study designed to better understand the daily experiences of women in MDMs [male-dominated majors].…Participants included 120 students from a midsize, Midwestern University. This sample included 40 women and 40 men from MDMs—defined as any major where at least 2/3 of students are men at both the university and nationally—and 40 women from GNMs—defined as any may where 40–60% of students are women at both the university and nationally.… Procedure A multi-faceted approach was used to recruit participants; participants were sent targeted emails (obtained based on participants’ reported gender and major listings), campus-wide emails sent through the University’s Communication Center, flyers, and in-class presentations. Recruitment materials stated that the research focused on the daily experiences of college students, including classroom experiences, stressors, positive experiences, departmental contexts, and career aspirations. Interested participants were directed to email the study coordinator to verify eligibility (at least 18 years old, man/woman in MDM or woman in GNM, access to a smartphone). Sixteen interested individuals were not eligible for the study due to the gender/major combination. ( 482ff .)

What method of sample selection was used by Lawson? Why is it important to define “MDM” at the outset? How does this definition relate to sampling? Why were interested participants directed to the study coordinator to verify eligibility?

Final Words

I have found that students often find it difficult to be specific enough when defining and choosing their sample. It might help to think about your sample design and sample recruitment like a cookbook. You want all the details there so that someone else can pick up your study and conduct it as you intended. That person could be yourself, but this analogy might work better if you have someone else in mind. When I am writing down recipes, I often think of my sister and try to convey the details she would need to duplicate the dish. We share a grandmother whose recipes are full of handwritten notes in the margins, in spidery ink, that tell us what bowl to use when or where things could go wrong. Describe your sample clearly, convey the steps required accurately, and then add any other details that will help keep you on track and remind you why you have chosen to limit possible interviewees to those of a certain age or class or location. Imagine actually going out and getting your sample (making your dish). Do you have all the necessary details to get started?

Table 5.1. Sampling Type and Strategies

Further Readings

Fusch, Patricia I., and Lawrence R. Ness. 2015. “Are We There Yet? Data Saturation in Qualitative Research.” Qualitative Report 20(9):1408–1416.

Saunders, Benjamin, Julius Sim, Tom Kinstone, Shula Baker, Jackie Waterfield, Bernadette Bartlam, Heather Burroughs, and Clare Jinks. 2018. “Saturation in Qualitative Research: Exploring Its Conceptualization and Operationalization.”  Quality & Quantity  52(4):1893–1907.

  • Rubin ( 2021 ) suggests a minimum of twenty interviews (but safer with thirty) for an interview-based study and a minimum of three to six months in the field for ethnographic studies. For a content-based study, she suggests between five hundred and one thousand documents, although some will be “very small” ( 243–244 ). ↵

The process of selecting people or other units of analysis to represent a larger population. In quantitative research, this representation is taken quite literally, as statistically representative.  In qualitative research, in contrast, sample selection is often made based on potential to generate insight about a particular topic or phenomenon.

The actual list of individuals that the sample will be drawn from. Ideally, it should include the entire target population (and nobody who is not part of that population).  Sampling frames can differ from the larger population when specific exclusions are inherent, as in the case of pulling names randomly from voter registration rolls where not everyone is a registered voter.  This difference in frame and population can undercut the generalizability of quantitative results.

The specific group of individuals that you will collect data from.  Contrast population.

The large group of interest to the researcher.  Although it will likely be impossible to design a study that incorporates or reaches all members of the population of interest, this should be clearly defined at the outset of a study so that a reasonable sample of the population can be taken.  For example, if one is studying working-class college students, the sample may include twenty such students attending a particular college, while the population is “working-class college students.”  In quantitative research, clearly defining the general population of interest is a necessary step in generalizing results from a sample.  In qualitative research, defining the population is conceptually important for clarity.

A sampling strategy in which the sample is chosen to represent (numerically) the larger population from which it is drawn by random selection.  Each person in the population has an equal chance of making it into the sample.  This is often done through a lottery or other chance mechanisms (e.g., a random selection of every twelfth name on an alphabetical list of voters).  Also known as random sampling .

The selection of research participants or other data sources based on availability or accessibility, in contrast to purposive sampling .

A sample generated non-randomly by asking participants to help recruit more participants the idea being that a person who fits your sampling criteria probably knows other people with similar criteria.

Broad codes that are assigned to the main issues emerging in the data; identifying themes is often part of initial coding . 

A form of case selection focusing on examples that do not fit the emerging patterns. This allows the researcher to evaluate rival explanations or to define the limitations of their research findings. While disconfirming cases are found (not sought out), researchers should expand their analysis or rethink their theories to include/explain them.

A methodological tradition of inquiry and approach to analyzing qualitative data in which theories emerge from a rigorous and systematic process of induction.  This approach was pioneered by the sociologists Glaser and Strauss (1967).  The elements of theory generated from comparative analysis of data are, first, conceptual categories and their properties and, second, hypotheses or generalized relations among the categories and their properties – “The constant comparing of many groups draws the [researcher’s] attention to their many similarities and differences.  Considering these leads [the researcher] to generate abstract categories and their properties, which, since they emerge from the data, will clearly be important to a theory explaining the kind of behavior under observation.” (36).

The result of probability sampling, in which a sample is chosen to represent (numerically) the larger population from which it is drawn by random selection.  Each person in the population has an equal chance of making it into the random sample.  This is often done through a lottery or other chance mechanisms (e.g., the random selection of every twelfth name on an alphabetical list of voters).  This is typically not required in qualitative research but rather essential for the generalizability of quantitative research.

A form of case selection or purposeful sampling in which cases that are unusual or special in some way are chosen to highlight processes or to illuminate gaps in our knowledge of a phenomenon.   See also extreme case .

The point at which you can conclude data collection because every person you are interviewing, the interaction you are observing, or content you are analyzing merely confirms what you have already noted.  Achieving saturation is often used as the justification for the final sample size.

The accuracy with which results or findings can be transferred to situations or people other than those originally studied.  Qualitative studies generally are unable to use (and are uninterested in) statistical generalizability where the sample population is said to be able to predict or stand in for a larger population of interest.  Instead, qualitative researchers often discuss “theoretical generalizability,” in which the findings of a particular study can shed light on processes and mechanisms that may be at play in other settings.  See also statistical generalization and theoretical generalization .

A term used by IRBs to denote all materials aimed at recruiting participants into a research study (including printed advertisements, scripts, audio or video tapes, or websites).  Copies of this material are required in research protocols submitted to IRB.

Introduction to Qualitative Research Methods Copyright © 2023 by Allison Hurst is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License , except where otherwise noted.

Main navigation

  • Current Projects
  • Past Projects
  • Publications
  • News & Events
  • Student Research
  • List of theses (with abstracts)
  • Le droit au logement en France
  • Neighborhood Regeneration in Beijing
  • Segregation of Women in Islamic Societies of South Asia...
  • Practice of Community Architecture
  • Alternatives to Home Ownership
  • Lilong Housing, A Traditional Settlement Form
  • Improving Sanitation in Coastal Communities...
  • Settlement Patterns in Unplanned Areas
  • Contents and introduction
  • Chapter 3 (part 2)
  • Urban Renewal in Beijing, Observation and Analysis

Chapter 5: Conclusion, Interpretation and Discussion

Introduction.

The following chapter concludes this report. A summary of the research is presented, and findings of the study are discussed and interpreted. The significance of this research in the immediate context of El Gallo and in the field of low-income housing is examined. Recommendations for further research end the chapter.

The scope of the following conclusions is limited to the context and historical characteristics of El Gallo. Thus, applied to other situations, these conclusions may yield incorrect assumptions. Still, these conclusions are relevant to the process of dwelling evolution in progressive development projects.

5.1 Summary of Research

This study observed the process of dwelling evolution in progressive development projects. The literature review was concentrated on the process of progressive development occurring in planned sponsored projects. It was found that, based on observations of the informal settlement process, progressive development under different contextual conditions was not questioned, and its benefits were taken for granted. Studies in the area were reduced to the period of improvement up to the time when the dwelling was physically consolidated. Longer term evaluation of progressive development projects were not found.

Research was undertaken on a 27-year-old progressive development project in Venezuela. The intention was to observe the process of dwelling evolution and the kind of housing that was being produced under progressive urban development projects on a long-term basis. The case study showed dwellings built with different initial levels of user-participation. Dwelling evolution was observed in a survey sample using parameters relevant to the case study (i.e., area increase, dwelling spatial growth and plot occupation, and changes in the functional structure).

Survey dwellings followed identifiable patterns of evolution in size, spatial structure and use-layout. Patterns were affected by aspects of the surrounding context and by aspects inherent to characteristics of the initial dwelling. Consequently, different dwelling groups showed different processes of progressive development.

5.2 Discussion and Interpretation of Findings.

As progressive developments, dwellings at El Gallo were able to adopt new and diverse roles along their whole process of evolution. In this section, relevant issues of the process of dwelling evolution observed at El Gallo are discussed. The first concerns the role of the non-permanent structure in the context of El Gallo as a sponsored progressive development project. The second comments on the process of dwelling evolution that followed the construction of the permanent structure.

In principle, non-permanent structures at El Gallo were similar to ranchos built in informal settlements. Ranchos at El Gallo served as primary shelters while more basic household priorities were met (i.e., services and infrastructure were provided, sources of income were found and generated, and even a favourable social environment was developed among neighbours). However, the majority of tin shacks were neither considerably increased nor upgraded with better materials even when they were used for long periods of time. This fact, together with the sudden change in the pace of development caused by the construction of a very complete permanent dwelling and subsequent removal of the rancho, had no connection with the gradual process of shack replacement observed in invasion settlements of Ciudad Guayana during this study (Portela, M. 1992). Neither did this process have a relationship with the system of "piecemeal construction" described by several housing researchers as characteristic of low-income dwellers.

The shanties were... housing in process of improvement. In particular the piecemeal system of building afforded great advantages to those who, like most of the poor in developing societies, have great variations in income from month to month (Peattie L. 1982:132).

Under El Gallo conditions of land security, ranchos did not show consolidation, and revealed their transient character because they were eventually substituted by permanent structures. The non-permanent structure revealed the primary household's aspiration for a minimum satisfactory habitable area. However, besides basic shelter during the initial stage, ranchos served to the purposes of capital accumulation that eventually allowed households to buy a basic unit according to official standards, or building a bigger, more complete first permanent structure. The size of ranchos reflected households' aspirations for the permanent dwelling, that is,smaller ranchos were substituted by basic units of the housing programs. Instead larger ranchos were substituted by large self-produced dwellings.

It is difficult to ascertain why ranchos were removed when they could have been kept as part of the dwelling, as in fact did a minority of households (2 cases). Is a fact that the temporary materials of ranchos contributed to their deterioration that ended with the total removal of the rancho. However, an idea that may have contributed to the demolition of the rancho was the household's adoption of the planner's belief that ranchos were a bad but necessary step on the way to obtaining permanent housing. Thus, once the permanent dwelling was built, the price households paid to gain credibility (i.e., that this stage was reached) was the demolition of the rancho itself. This interpretation can be specially true for Ciudad Guayana, where dwellings of certain quality such as those of El Gallo were seen as "casas" or houses. Instead, structures of similar quality in the hills of cities such as Caracas were still considered ranchos. In the long run, informal settlements obtained the largest benefits from this process because they gained far more official tolerance and social credibility (i.e., that shacks were actually temporary means of residence towards good-quality housing).

Those who lived in smaller ranchos improved their spatial conditions by moving to the small basic dwellings. Those who occupied bigger ranchos built bigger dwellings by themselves. Still, some households built their dwellings without going through the rancho stage. Self-produced dwellings followed the formal models either to gain the government's credibility of user commitment to build "good" government-like housing, or because households believed so. Imitation of the formal models, however, varied according to the builder's interpretation. For instance, the pattern of the detached dwelling was adopted, but often one of the side yards was reduced to a physical separation between the dwelling and the plot separation wall. More effective interpretations involved enlarging the front porch or using the central circulation axis to allow easy extension in the future.

The building approach of the permanent structure influenced the process of evolution that followed. Basic units built by the housing agencies had a compact, complete layout with higher standards of construction; however, aspects of the design, such as internal dimensions, were inadequate for household criteria, and the layout was not well adapted. Dwellings built according to provided plans and specificationshad similar problems, but households enlarged spaces and modified layouts when they were building the units. The level of construction standards was also reduced since the lateral façades of some dwellings were unfinished. Dwellings built totally by self-help means were the largest permanent structures. Aspects of the design of the first permanent structure allowed easy extension of the dwelling towards open areas of the plot. More user participation was reflected in straight-forward processes of evolution without internal modifications, and fewer stages to reach the current houseform.

5.3 Significance of the Study

While this study acknowledges again the effectiveness of progressive development in the housing system, it shows how dwelling evolution in progressive development projects can have different characteristics produced by internal and external interventions. Usually, projects are designed and launched to reproduce certain desirable outcomes and meet specific expectations. However, conditions prevailing in these projects and sometimes strategies that are introduced to "improve," "speed up" or make more "efficient" the process of evolution can affect the outcome in many different ways. This study showed how contextual characteristics of El Gallo, as well as the design and level of user participation in the initial permanent dwelling, affected successive stages of progressive development. However, it is important to recognize that are other issues beyond the spatial aspects that are intrinsically related with the evolution of the dwellings and that were not included within the scope of these particular research (i.e., household's changes in income, size, and age or gender structure).

The findings at El Gallo add modestly to the body of knowledge of literature on progressive development. Progressive Urban Development Units, UMUPs , have been the main housing strategy in Ciudad Guayana these last years, and they are likely to keep being used. Simple facts such as knowing the characteristics of the additions and modifications that households make to their dwellings over time can be the basis for more assertive actions supporting or enforcing progressive development activities. Understanding the process of dwelling evolution in low-income developments would be an effective way to help the process that, in the case of Ciudad Guayana, zonings and bylaws have been unable to regulate.

5.4 Recommendations for Further Research

Long term assessments are particularly constrained by the availability and reliability of recorded data. The frequency, and often the methodology, in which censuses and surveys are made do not always suit the purposes of this kind of research. Household interviews are very important, but they may become troubled by informant's limited memories and the continuity of the household in the dwelling. Aerial documentation, if available, represents one of the most reliable sources to observe physical change. Nevertheless, a careful and detailed process of observation of aerial data becomes very time consuming. For similar studies, a first phase in which the housing diversity is identified in the aerial data according to the selected criteria, would allow to reduce the number of detailed survey samples needed, thus considerably reducing the time of data collection.

In the context of Ciudad Guayana, further studies of the non-permanent dwelling in recent UMUPs would reveal new insights into the function of these structures in progressive development projects. This would be essential especially if any kind of initial aid is to be provided. On the other hand, following the growth of progressive developments is necessary if services and infrastructure are, as they are now, the responsibility of the local government. Identifying the producers of physical evolution -- i.e., the drivers and catalysts of change -- would be an important step for further research. An interesting step within this trend could be to ascertain the extent in which other household processes -- family growth, income increase and economic stability, household aging, changes in the household composition (single- to multi- family), etc., affect the process of dwelling evolution.

In the context of low-income housing, the process of progressive development needs further understanding. As in Ciudad Guayana, progressive development is likely to be the main housing strategy for other developing countries in the near future. Local authorities would do well to follow the evolution of settlements and to identify real household needs, and the consequences of public and/or private interventions in low-income settlements. Perhaps the most important learning of this study is that the experience of El Gallo acknowledges again the dynamic participation of the low-income households under different conditions, and still leaves wide room for a positive participation for the many other actors in the evolving urban entity.

. Notes for Chapter V

1 Dodge reports that some settlers of Ciudad Guayana kept the rancho and rented it to poorer families (Dodge,C. 1968:220). This attitude has been more common in other progressive development projects. The Dandora site and services also encouraged the construction of temporary shacks while the permanent dwelling was built. However, non-permanent structures remained to be rented or used as storage areas even after the permanent dwelling was built (McCarney, P.L. 1987:90).

Department and University Information

Minimum cost housing group.

COMMENTS

  1. (PDF) CHAPTER 5 SUMMARY, CONCLUSIONS, IMPLICATIONS AND ...

    The conclusions are as stated below: i. Students' use of language in the oral sessions depicted their beliefs and values. based on their intentions. The oral sessions prompted the students to be ...

  2. Research Methodology Chapter: 5 Tips & Tricks

    In this post, we covered 5 time-saving tips for writing up the methodology chapter: Develop a (rough) outline before you start writing. Look at similar studies in your topic area. Justify every design choice that you make. Err on the side of too much detail, rather than too little. Back up every design choice by referencing methodology ...

  3. How To Write The Methodology Chapter

    Do yourself a favour and start with the end in mind. Section 1 - Introduction. As with all chapters in your dissertation or thesis, the methodology chapter should have a brief introduction. In this section, you should remind your readers what the focus of your study is, especially the research aims. As we've discussed many times on the blog ...

  4. What Is a Research Methodology?

    Step 1: Explain your methodological approach. Step 2: Describe your data collection methods. Step 3: Describe your analysis method. Step 4: Evaluate and justify the methodological choices you made. Tips for writing a strong methodology chapter. Other interesting articles.

  5. 5. CHAPTER 5: RESEARCH DESIGN AND METHODOLOGY

    CHAPTER 5: RESEARCH DESIGN AND METHODOLOGY 5.1 Introduction In this chapter the research process, design and methodology will be discussed further by referring to accepted trends and models from the research methodology literature, which was used as a basis to structure a research strategy and plan.

  6. PDF CHAPTER 5 RESEARCH DESIGN AND METHODOLOGY

    5.1 INTRODUCTION. The main purpose of this chapter is to present and justify the different approaches and. methods that have been adopted in this study. The chapter begins with discussing the. meaning and the purpose of research in the social sciences, then move to different. research strategies and methods.

  7. PDF The Method Chapter

    5 The Method Chapter Describing Your Research Plan T he Method chapter of a dissertation, article, or proposal describes the exact steps that will be undertaken to address your hypotheses or research questions. For this reason, the Method section follows logically from the statement of the problem in much the same way as research

  8. PDF CHAPTER 5 RESEARCH METHODOLOGY 5.0 Summary

    RESEARCH METHODOLOGY 5.0 Summary This chapter describes the research methodology used to collect and analyze the data required to address the research questions and to test the hypothesized relationships developed in this study. The chapter begins with a discussion of the research design, followed by the population from which data will be ...

  9. PDF Chapter 5: METHODOLOGY

    methodology of the complete project and its underlying philosophical stance, supported by a review of crucial issues indicated by the selection of the particular. research design and strategy for the study. The chapter is punctuated with. reflections as the researcher moves through the study, learning along the way.

  10. PDF CHAPTER 5 RESEARCH METHODOLOGY

    5.3 PHASE 1: RESEARCH PLANNING. The research planning phase of the research process consists of three activities, namely: the formulation of the research question(s) or the hypothesis as well as the aim(s) and objective(s) of the research; the design of the research process and culminate in a research proposal which serves as a guideline for ...

  11. PDF Chapter 5: Research Methodology

    Chapter 5: Research Methodology 5.1 Introduction This chapter covers the individual phases of the research chronologically. It focuses on selecting the survey instrument and the type of interview. This is followed by a more detailed explanation on preparing the questionnaire and of the sampling method used. Lastly, the chapter focuses on the ...

  12. PDF Presenting Methodology and Research Approach

    Presenting Methodology and Research Approach 67 Table 3.1 Roadmap for Developing Methodology Chapter: Necessary Elements 1: Introduction and Overview Begin by stating purpose and research questions. Go on to explain how the chapter is organized. Then provide a rationale for using a qualitative research approach, as well as a rationale for the

  13. CHAPTER 5: Research Design and Methodology

    tainting or skewing the study. By contrast, seek to provide detailed and complete descriptions. usually in the form of words (such as videotapes), and/or artifacts. The design course of the study, as the research discovers. fact, the researcher is the instrument and he. jective and immersed in the study. Researchers'.

  14. PDF CHAPTER 5 RESEARCH METHODOLOGY

    CHAPTER 5 RESEARCH METHODOLOGY 5.1 INTRODUCTION Marketing research is the collecting, analysing and interpreting of marketing information pertaining to customers, competitors and the market, and thus provides information to improve marketing decision-making (Gofton & Ness, 1997:9). Consumer

  15. Chapter 5: Methodology: Writing about how we do research

    This chapter addresses the question of 'methodology' by treating it as a scholarly practice which forms part of the craft of research. The latter refers to the practice of writing about the ways one does the research. Because it emphasises practice and technique, rather than theory or precept, work in this tradition is often catalogued in the technical writing, or 'how to write a PhD ...

  16. Chapter 5. Sampling

    Sampling in qualitative research has different purposes and goals than sampling in quantitative research. Sampling in both allows you to say something of interest about a population without having to include the entire population in your sample. We begin this chapter with the case of a population of interest composed of actual people.

  17. PDF Chapter Five Research Methodology

    CHAPTER FIVE . RESEARCH METHODOLOGY . This chapter briefly discusses the methodological issues relevant to this study. It is important to ensure that all the significant issues are clarified. Since it falls under ... a chapter summary. 5.1 Introduction . Research is the process of asking questions and explaining answers based on

  18. PDF Chapter 5 Research Methodology

    5.0 Introduction. This chapter discusses in detail the research methodology and data used for the thesis. The topics presented in the chapter are research questions, the development of hypotheses and hypotheses statements, research design, estimation methods, some econometric issues, data selection, and variables employed in the regression ...

  19. Chapter 5: Conclusion, Interpretation and Discussion

    Introduction The following chapter concludes this report. A summary of the research is presented, and findings of the study are discussed and interpreted. The significance of this research in the immediate context of El Gallo and in the field of low-income housing is examined. Recommendations for further research end the chapter. The scope of the following conclusions is limited to the context ...

  20. PDF Chapter 5: Research Methodology

    Research Methodology 140 Chapter 5: Research Methodology 5.1 Introduction This chapter describes the research methodology used to address the objectives of this study. This study uses a two-stage research design comprising of an exploratory study and a formal study to survey SMEs in order to derive owner/manager's opinions on the

  21. Research Methods: Chapter 5 Flashcards

    Research that investigates a phenomenon or situation from the viewpoint of participants. Includes: definition of participants, procedure for interviewing, review of interview transcipts. Conversation Analysis. Research based on recorded conversations in well defined situations.