Competitor Name
Brief Overview of Competitor
[Sender.Company] will provide its client with the following competitive advantages:
(Competitive Advantage 1)
(Competitive Advantage 2)
[sender.company] ’s branding and positioning.
The [Sender.Company] brand is renowned for its unique value proposition within the catering industry:
[Sender.Company] is known for its extensive menu offerings, providing breakfast, lunch, and dinner customization.
The company is committed to serving top-tier cuisine prepared by skilled chefs and presented by a team of sophisticated servers.
At [Sender.Company] , excellent customer service is a hallmark.
[Sender.Company] stands out with its creative approach, offering innovative event themes and concepts.
The company prioritizes and accommodates various dietary needs, demonstrating a commitment to eco-friendly practices and guest preferences.
[Sender.Company] provides comprehensive event planning services, including venue selection, décor, and entertainment.
These unique values define [Sender.Company] and highlight its dedication to delivering exceptional catering and event experiences.
[Sender.Company] anticipates its primary customer base to encompass individuals residing or working within the area of the establishment. The company's comprehensive promotional strategy to engage this demographic comprises various components.
The catering business will proactively encourage delighted clients to refer other companies or individuals by providing financial incentives for each successful referral.
[Sender.Company] will initially invest in advertising placements within local newspapers and event publications to enhance brand awareness.
[Sender.Company] will utilize local business mailing lists and business association databases to distribute informative materials to nearby businesses. These materials will offer insights into the company's offerings, feature discounts, and incentivize individuals to consider [Sender.Company] for their catering needs.
Outreach efforts will extend to local and regional newspapers and television stations, where press releases detailing the company's launch and its unique value proposition will be disseminated.
To maintain an active online presence, [Sender.Company] will maintain an informative website and circulate a monthly email newsletter.
Proactive interaction with prospective clients and strategic collaborators on diverse social media platforms, including (List relevant social media platforms), will enable the business to remain responsive to evolving customer requirements and preferences.
[Sender.Company] prioritizes catering to a wide range of client budgets while consistently delivering exceptional catering services. Recognizing the catering industry's susceptibility to price fluctuations, often driven by external factors, [Sender.Company] is firmly committed to offering competitive pricing that appeals to a broad clientele and reduces accessibility barriers. Additionally, a robust cost management strategy will be implemented to maximize profitability.
(Payment Option 1)
(Payment Option 2)
(Payment Option 3)
(Payment Option 4)
By offering these versatile payment alternatives, [Sender.Company] aims to ensure that its valued clients have a range of choices to align with their financial needs and preferences, ultimately enhancing their overall satisfaction. These options can be adjusted to remain responsive to market dynamics and evolving customer demands.
Date | Milestone |
---|---|
(MM/DD/YY) | (Milestone 1) |
(MM/DD/YY) | (Milestone 2) |
(MM/DD/YY) | (Milestone 3) |
These milestones underscore [Sender.Company] 's unwavering commitment to making consistent and measurable strides in its pursuit of success within the (Industry Name).
Source and use of funds.
[Sender.Company] will be receiving (Amount) from (Source of Fund) to launch its catering business. The funds will be used for capital expenditures, labor costs, and acquiring supplies and equipment. The following table shows the proposed startup costs:
Name | Price | QTY | Subtotal |
---|---|---|---|
Item 1 Description of first item | $35.00 | 5 | $175.00 |
Item 2 Description of second item | $55.00 | $55.00 | |
Item 3 Description of third item | $200.00 | $200.00 |
Subtotal | $230.00 |
Discount | -$115.00 |
Tax | $23.00 |
Total | $138.00 |
These are [Sender.Company] 's pro forma financial statements for the next five (5) years. It contains the business's income statement, balance sheet, and cash flow statement.
[Recipient.FirstName] [Recipient.LastName]
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Every event or occasion calls for good food. And although the majority of people like good food, not everyone has the talent to cook the same.
And if you are someone who receives constant compliments for your cooking then you must have thought of having your catering business.
But having a catering business is much more than that. It all boils down to the quality of your service in the end, but before that, you need to have a strategy to attract your customers’ attention, build trust, manage your finances, and many more.
All of the above might sound a little overwhelming, but it doesn’t need to be. All you need is a catering business plan.
Here is an overview of the current state of the catering industry in 2023:
Employment scenario:, number of operational businesses:, major market drivers:, key market trends:, financial plan:.
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The catering business is one of the most rewarding careers as it not only lets you pursue your passion, it has the potential to grow into a huge business by size and volume if planned properly.
A business plan is helpful for a catering business because along with great cooking skills, great management skills are an integral part of a successful catering business.
A business plan can help you conduct your daily business activities without chaos, have good finances, help you find your desired customers, and make your unique business idea a marketable one.
Make a list of items you can serve.
Having a list of items you will serve, helps you organize your services better. It also helps your customers understand what you can offer and decide if your service is the right one for them or not.
It also becomes important that you design your menu as per your target audience’s tastes and preferences.
Figure out from where you’ll provide services, what would be the amount of rent you’ll have to pay, which location would be good for your business , etc.
Apart from that, you also need to figure out staffing costs, the size of your team, the skills required, and so on.
Getting good supplies is essential for a catering business. Because you need to pay attention to quality as well as the taste of the food you’ll offer. Having a fixed supplier helps you maintain consistency in the quality of your food.
Although many catering services work on the go and prefer to rent equipment, it is a good practice to have the basic equipment in case of contingency. It would also decrease your reliance on other people, and pose fewer challenges while gathering supplies for new orders.
Having your equipment also makes it easier for you and your team to prepare orders as you get familiar with how to use those tools.
Now that you have done the research, let’s learn how you can write a business plan for yourself.
A good catering business plan consists of a clear description of your business’s functioning, your target market, the services you offer, the size of your company, a pricing strategy, and a well-designed employee management system.
Now you might wonder, where to start from, how to go about writing a plan from scratch, and most importantly how to know if you have written a good one.
Well, you need not worry.
You can easily write a well-rounded business plan either through a pre-designed template or through online business plan software.
Moreover, online business plan software can help you write a flexible business plan that grows alongside your business.
This is the standard catering business plan outline which will cover all important sections that you should include in your business plan.
Although your plan will keep changing as your business grows, here are a few key sections that would form the foundation of your business plan:
This executive summary section would be the first one on your plan. It provides a summary of all that your business stands for. It can be divided into the following subsections:
A clear executive summary can come in handy if you need funding.
The operational strategy section helps you plan how to work toward achieving your business goals. It can be divided into the following subsections:
A good operational strategy would make your business activities less chaotic and prevent them from being all over the place.
In this segment, you’ll write down every single detail you can find out about the market. It would include the following segments:
This segment helps you understand what you are getting yourself into.
This section consists of a detailed description of the services you offer. For example, the events you cater to, the volume of people you can serve, the food options your services have, what additional services you offer, etc.
This segment helps your target audience understand your services better, it helps them in deciding whether you are the right fit for them or not. So, make sure you describe your services in a clear and precise manner.
The financial plan segment includes everything starting from the funds you need to start your business, the funds you need for procuring supplies and employing people, the projected cash flow of your business, expected profit, and loss of your business, pricing strategy, etc.
Need help writing your business plan from scratch? Here you go; download our free catering business plan pdf to start.
It’s a modern business plan template specifically designed for your catering business. Use the example business plan as a guide for writing your own.
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A business plan software like Upmetrics is the best way to draft your business plan. This incredible tool comes with step-by-step instructions, customizable templates, and 400+ sample business plans to help you get started.
So, whether starting a catering business or planning to grow an existing one, Upmetrics is the tool you need to create a business plan.
So what are you waiting for? Start planning today!
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How do i write a business plan for catering.
Writing a catering business plan from scratch requires a lot of research, but you can report it most effectively with the help of a catering business plan example. Using our business plan software, you can also quickly finish your plan in just a few hours or less.
These are the key components of a business plan your catering plan must include to stand out to investors:
While many business plan writers are available to help you, believe it or not, no one knows your business better than you. So we recommend you write your catering business plan and outline your vision as you have in your mind. You can use AI business plan generators like Upmetrics to speed up the writing process.
Following are some of the common mistakes to avoid when writing a catering business plan:
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BUSINESS STRATEGIES
When starting a business , especially when starting a service business , crafting a meticulous and transparent business plan is essential. A catering business plan is a meticulously crafted manuscript that outlines your company’s ambitions, tactics and financial projections. This invaluable document not only charts a precise course when starting your food business but also serves as a culinary compass. Keep reading to learn how to write a strong catering business plan.
Looking to promote your business online by making a website ? Try Wix’s website builder .
Writing a comprehensive catering business plan is crucial for the success of your venture. It provides a roadmap for your business, helps attract investors and funding and guides your decision-making process regardless of your type of business . Here are the six main parts of a catering business plan:
Executive summary
Company and domain names
Market analysis and research
Operations plan
Marketing and advertising plan
Financial plan
The executive summary is a concise overview of your catering business plan. It should provide a clear and compelling summary of your business idea, goals and strategies. This section is typically written last but appears at the beginning of the business plan.
An effective executive summary for a catering business plan should include:
A brief description of your catering business and its unique selling proposition
An overview of your target market and how you plan to capture it
A summary of your financial projections, including revenue targets and profitability
An outline of your catering marketing strategies and how you intend to promote your services
Choosing the right business name for your catering venture is crucial for building brand awareness and trust. It should reflect your company's values, be memorable and resonate with your target audience. Consider using a business name generator (or specifically a restaurant business name generator ) for inspiration and brainstorming ideas.
Be inspired: Catering business name ideas
When selecting a domain name for your catering website, it's important to choose something that is easy to remember, relevant to your business and available. Conduct a domain name search to check its availability and consider best practices (e.g., keep it short and simple, avoid numbers and hyphens, use keywords and check to make sure it aligns with your brand identity and values).
Once you’ve landed on a business name and structure, follow the steps for registering your business .
Including market analysis and research in your catering business plan is essential for understanding the competitive environment and building a better business strategy. Conducting market research will help you identify your target market, assess customer preferences and understand the demand for catering services in your area.
An overview of the catering industry, including trends and growth opportunities
An analysis of your target market, including demographics, psychographics and buying behavior
A competitive analysis, identifying key competitors and their strengths and weaknesses
A SWOT analysis (strengths, weaknesses, opportunities, threats) to assess internal and external factors that may impact your business
The operations plan outlines the practical aspects of running your catering business. This includes details about location, premises, equipment and staffing needs.
Key elements to consider in your operations plan:
Location and premises: Choose a location that is easily accessible for clients and has sufficient space for food preparation, storage and office operations. Determine the layout and design of your premises to optimize workflow and create an inviting atmosphere for clients.
Equipment: List the necessary equipment for your catering business, such as commercial kitchen appliances, serving utensils and transportation vehicles.
Staffing: Define the roles and responsibilities of your staff members, including chefs, servers, event coordinators and administrative personnel. Consider their qualifications and training requirements.
The marketing and advertising plan lays out the strategies you will use to promote your catering business, including your plans to create a business website . It helps you identify the most effective channels to reach your target audience and maximize your marketing budget.
Consider the following when creating your marketing and advertising plan:
Target audience: Define your target market segments based on demographics, psychographics and event types.
Branding: Develop a strong brand identity that reflects your catering business's values, mission and unique selling proposition. (If you need help creating a logo, check out these food-related logo ideas and use a logo maker .)
Pricing strategy: Determine your pricing structure based on factors like food costs, overhead expenses, competition and desired profit margins.
Promotional channels: Identify the most effective channels to reach your target audience, such as social media advertising, email marketing, event sponsorships or partnerships with wedding planners or corporate event organizers.
Marketing campaigns: Plan specific marketing campaigns tailored to different segments of your target market. This could include seasonal promotions, referral programs or discounts for repeat customers.
By incorporating these strategies into your marketing and advertising plan, you can effectively promote your catering business and attract clients.
The financial plan is a crucial part of any catering business plan. It outlines how your business will be funded initially and provides a timeframe for reaching profitability. Remember to include:
Startup costs: Estimate the initial investment required to start your catering business, including equipment purchases, leasehold improvements, licenses, permits and marketing expenses.
Revenue projections: Based on market research and pricing strategies, project your anticipated revenue over the first few years of operation.
Expenses: Identify all the ongoing expenses involved in running your catering business, such as food costs, labor, rent, utilities, insurance and marketing expenses.
Cash flow statement: Prepare a cash flow statement that outlines the inflows and outflows of cash in your business on a monthly or quarterly basis. This will help you anticipate any cash flow challenges and plan accordingly.
Profitability analysis: Assess the profitability of your catering business by calculating gross profit margins and net profit margins. This will give you an understanding of the financial health of your business.
These draft business plans provide a starting point for developing your own catering business plan. Customize them according to your specific business goals, target market and unique selling proposition. A well-crafted business plan will set you on the path to success in the competitive catering industry. Check out these service business examples to help you get started:
ABC Catering Company is a full-service catering business specializing in corporate events and weddings. We offer a wide range of menu options, focusing on fresh, locally sourced ingredients and exceptional service. Our target market includes businesses in the downtown area seeking high-quality catering for their meetings and events, as well as couples planning their dream weddings. With our experienced team and commitment to excellence, we aim to become the go-to catering provider in the region. Our projected revenue for the first year is $500,000, with a net profit margin of 15%. We will leverage digital marketing strategies, including social media advertising and partnerships with local event planners, to reach our target audience.
Company name and domain name
Company name: ABC Catering Company
Domain name: abccateringcompany.com
The catering industry is witnessing a transformative shift, driven by a growing demand for exceptional dining experiences at events ranging from weddings to corporate gatherings. As clients increasingly seek convenience and sophistication, there is a rising preference for professionally curated dining solutions.
ABC Catering Company is strategically positioned to cater to a discerning clientele, primarily focusing on upscale weddings, corporate events and social gatherings. Our target demographic includes professionals, high-income individuals and event planners who value creativity, diversity and flawless execution.
Within our competitive landscape, ABC Catering Company faces established players like XYZ Culinary Creations and Gourmet Gatherings Inc. XYZ Culinary Creations stands out for its innovative presentations but struggles with consistency, while Gourmet Gatherings Inc. excels in personalized experiences but lacks comprehensive menu options for specific dietary needs. Through a holistic understanding of our market and competitors, ABC Catering Company is poised to make its mark by capitalizing on trends, addressing client preference, and navigating challenges effectively.
Location: ABC Catering Company will be situated centrally, boasting easy client access and ample parking, with premises encompassing a commercial kitchen, storage areas and an integrated office space.
Equipment and resources: Our operations will be powered by a cutting-edge commercial kitchen, an array of elegant serving utensils, dedicated transportation vehicles and essential office equipment.
Staffing and expertise: Our skilled team—comprising accomplished chefs, meticulous servers, creative event coordinators and capable administrative personnel—will orchestrate exceptional catering experiences.
Hiring and qualifications: Selection will be based on qualifications and industry experience, ensuring that our chefs, servers, event coordinators and administrative personnel uphold our commitment to excellence.
Target audience: Our prime focus lies on capturing the interest of downtown businesses and engaged couples in the wedding planning process.
Branding: Forge a robust brand identity that encapsulates our values, mission and distinctive selling proposition.
Pricing strategy: Strategically set prices, factoring in food expenses, operational costs, market competition and desired profit margins.
Promotional channels: Harness the potential of social media advertising, email campaigns, event sponsorships and collaborations with wedding planners and corporate organizers for optimum outreach.
Marketing campaigns: Devise targeted marketing endeavors tailored to different subsets of our audience, encompassing seasonal offers, referral initiatives and loyalty discounts.
Startup costs: The estimated initial investment required is $200,000 for kitchen equipment, leasehold improvements, licenses, permits and marketing expenses.
Revenue projections: Based on market research and pricing strategies, projected revenue for the first year is $500,000.
Expenses: Ongoing expenses include food costs, labor, rent, utilities, insurance and marketing expenses.
Cash flow statement: A monthly cash flow statement will be prepared to track inflows and outflows of cash.
Profitability analysis: Gross profit margins are projected to be 60%, with a net profit margin of 15%.
XYZ Corporate Catering is a specialized catering business focusing on providing high-quality food and service for corporate events. We offer customized menus that cater to the specific needs and preferences of our corporate clients. Our target market includes businesses in the technology and finance sectors. With our experienced team of chefs and event coordinators, we aim to become the preferred catering partner for corporate events in the region. Our projected revenue for the first year is $400,000, with a net profit margin of 20%. We will utilize targeted email marketing campaigns and establish partnerships with event venues to reach our target audience effectively.
Company name: XYZ Corporate Catering
Domain name: xyzcorporatecatering.com
XYZ Corporate Catering operates within the thriving corporate events sector, where businesses seek top-notch catering solutions for meetings, conferences and other professional gatherings. This segment is characterized by a growing preference for high-quality, customizable menus that cater to diverse dietary requirements and corporate themes. As the demand for elevated culinary experiences in the business realm increases, XYZ Corporate Catering is poised to capitalize on this trend, delivering exceptional service and tailored offerings to meet the unique needs of corporate clients.
Our target audience encompasses a wide array of businesses, from small enterprises to large corporations, spanning diverse industries. We are well-positioned to cater to these businesses through our flexible menu options, streamlined delivery and commitment to professionalism. The competitive landscape includes a mix of established catering services and local vendors, with key differentiators being the quality of offerings, reliability of service and expertise in handling corporate events. XYZ Corporate Catering's focus on culinary excellence, efficient logistics and strong client relationships will set us apart in this competitive arena, positioning us as a trusted partner for corporate event catering needs.
Location: XYZ Corporate Catering will thrive in a strategically located facility, housing advanced kitchens, storage solutions and dedicated administrative spaces.
Equipment and resources: Our operations will be fortified by cutting-edge kitchen equipment, elegant serving tools and efficient delivery vehicles.
Staffing and expertise: Our adept team—composed of seasoned chefs, professional servers, meticulous event coordinators and capable administrative personnel—will ensure flawless execution.
Hiring and qualifications: We will selectively hire individuals with expertise in the catering industry, focusing on chefs, servers, coordinators and administrative staff with a track record of excellence.
Target audience: Our primary focus will encompass downtown businesses and engaged couples in the wedding planning process.
Startup costs: The estimated initial investment required is $150,000 for kitchen equipment, leasehold improvements, licenses, permits and marketing expenses.
Revenue projections: Based on market research and pricing strategies, projected revenue for the first year is $400,000.
Profitability analysis: Gross profit margins are projected to be 70%, with a net profit margin of 20%.
A well-written business plan provides valuable guidance and direction. It helps you define your goals, identify potential challenges and develop strategies to overcome them. Among its many benefits, a business plan can aid with:
Funding: A comprehensive business plan is essential for attracting investors or raising money for a business from financial institutions. It demonstrates the viability of the catering business and showcases the potential return on investment.
Resource planning: A catering business plan will help you understand what resources, supplies and staff are required to start and operate the business successfully. It allows for proper planning and allocation of resources. To learn more about what it takes to start different catering businesses, read our guides - How to start a food truck business , How to start a food prep business , How to start a frozen food business .
Competitive insight: By conducting market analysis and research as part of the business plan, you can gain insights into the competitive environment. This information helps in developing effective marketing strategies and positioning the catering business in the market.
Risk management: A well-prepared business plan allows you to identify potential risks and develop contingency plans to mitigate them. It provides a framework for risk assessment and management, ensuring the long-term success of the catering business.
Financial planning: One of the crucial aspects of a catering business plan is the financial plan. It includes details about initial funding, projected income, expenses and profitability. This information is vital for you, your investors and your lenders to assess the financial viability of the business.
Discover examples of the best catering websites and find inspiration to fuel your success.
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Starting a catering business can be an incredibly rewarding venture, but it also requires careful planning and organization to ensure success. The key to a thriving catering company is a well-constructed catering business plan, outlining everything from your financial goals to your unique selling points. This comprehensive document serves as a roadmap to guide you through the process of starting and running your catering business, providing clarity and direction every step of the way.
In this blog post, we will walk you through the essential steps for creating a catering business plan, ensuring you have a solid foundation for your catering enterprise. From developing a menu that sets you apart from the competition to crafting a marketing strategy that gets your name in front of the right audience, our guide will help you turn your passion for food and service into a successful catering business. So, let's dive in and start building the blueprint for your catering success!
A catering business plan is a comprehensive document that outlines an upcoming catering venture's operational, financial, and marketing goals. It includes detailed plans for managing sales and expenses, a marketing strategy, customer service policies, and other important business components. The plan serves as a roadmap for starting and running a successful catering business.
A catering business plan should be comprehensive and cover all the key aspects of your business, from your target market and competition to your financial projections and marketing strategy. Here are the steps to help you create a catering business plan:
1. Write an Executive Summary
The executive summary should be a brief introduction to your catering business plan. It should summarize your company's goals, target market, financial projections, and unique selling points of your services. Keep it concise and compelling, as this section is often the first part investors or lenders will read.
2. Create a Company Overview
In the company overview section, describe your catering business in detail. Include your company name, restaurant mission statement , business structure, legal status, and ownership. This section should also provide a high-level view of your catering services and target market.
3. Develop Services and Menu Offerings
Provide a detailed description of the services you offer, including catering for weddings, corporate events, or private parties. Outline the types of cuisine you specialize in and provide a sample menu. Include any additional services your business provides, such as event planning, restaurant equipment rental, or wait staff . Discuss your pricing strategy and outline any special packages offered.
4. Design Branded Graphics
Create a consistent and professional visual identity for your catering business by designing branded graphics tailored for restaurant branding . This includes designing a logo, choosing color schemes, and selecting typography that reflects your brand's personality. These visual elements will be used on your website, social media, promotional materials, and other marketing channels to create a cohesive brand image specifically designed for the restaurant catering industry.
5. Conduct an Industry Analysis
Research the catering industry and identify trends, challenges, and opportunities. Analyze your target market and industry competition to understand your business's unique value proposition for restaurants . This analysis should also help you determine the most profitable catering services and event types.
6. Conduct a Customer Analysis
Understand your target customer base, including their demographics, preferences, and needs. This information will help you tailor your catering services and marketing strategy to effectively meet your customers' needs.
7. Analyze Your Competition
Identify your direct and indirect competitors and evaluate their strengths and weaknesses. Analyze how your business can differentiate itself and establish a competitive advantage in the market.
8. Develop a Marketing Plan
Outline your marketing strategy, including advertising, social media, website, public relations, and partnerships. Describe your target audience, key messages, and tactics you will use to reach your customers and achieve your business objectives.
9. Create a Business Operations/Operations Plan
Outline how you will manage your catering business's day-to-day operations. Include information on your equipment, kitchen facilities, staff, inventory management , and food safety practices.
10. Build Your Team and Management Structure
Introduce your management team, their roles, and their relevant experience. Include any advisory board members or mentors. Describe your company's organizational structure and how it supports the execution of your business plan.
11. Forecast Your Sales and Operating Expenses
Provide sales projections for your catering business, including a breakdown of revenue streams and potential growth areas. Estimate your operating expenses , such as rent, utilities, labor, marketing, and supplies.
12. Create a Financial Plan
Include financial statements such as profit and loss, cash flow, and balance sheets. Develop a break even analysis to show when your business is expected to become profitable. Include any funding requirements and a plan for how you will secure capital.
13. Prepare an Appendix
Include any relevant supporting documents or additional information, such as licenses, permits, contracts, or legal documents that may be helpful to readers. Use this section to offer context and support for the data and claims presented in your business plan.
By following these steps, you can create a comprehensive and effective catering business plan that sets you up for success. Remember to review and update your plan regularly to adapt to changes in the market and your business's growth.
Here is an example of how a catering business plan might look like:
I. Executive Summary
Our catering business, 123xyz Catering, aims to provide exceptional culinary experiences for events ranging from intimate gatherings to large corporate functions. With our talented culinary team, diverse menu offerings, and focus on local and sustainable ingredients, we will quickly establish ourselves as a premier catering service in the industry. Our comprehensive business plan outlines our goals and strategies for success, highlighting our dedication to quality, customer satisfaction , and sustainability.
II. Company Overview
123xyz Catering is a full-service catering company based in [City, State]. Our mission is to create unforgettable events by exceeding our client’s expectations with innovative cuisine, exceptional service, and creative presentation. Our team of experienced chefs, event planners, and service staff work together to ensure a seamless and memorable experience for our clients and their guests.
III. Services and Menu
Our services include event planning, custom menu creation, and on-site food preparation and service for various events, such as weddings, corporate functions, and private parties. We offer diverse menu options, including appetizers, entrées, desserts , and beverages. Our cuisine ranges from traditional to exotic, focusing on incorporating fresh, locally-sourced ingredients whenever possible. We also accommodate special dietary needs and preferences, including vegetarian, vegan, and gluten-free options.
IV. Branded Graphics
Our branding strategy emphasizes clean, modern design elements that convey our commitment to quality and innovation. We will invest in professional graphic design services to create a logo, website, and marketing materials that reflect our brand's values and style. Our visual identity will be consistent across all platforms, reinforcing our reputation as a reliable and sophisticated catering service.
V. Industry Analysis
The catering industry is expected to grow steadily, driven by increasing demand for high-quality food services at events and a growing emphasis on unique, memorable experiences. Our market research has identified several trends shaping the industry, such as increasing demand for sustainable and locally-sourced ingredients, as well as a growing interest in diverse and international cuisines. 123xyz Catering is well-positioned to capitalize on these trends and differentiate ourselves from competitors.
VI. Customer Analysis
Our target customers include corporate clients, private individuals, and non-profit organizations hosting events that require catering services. We will focus on serving clients in [City, State] and surrounding areas, with the potential to expand our reach as we grow. We will target customers who value high-quality, unique culinary experiences and are willing to pay a premium for our services.
VII. Competitive Analysis
We have identified several local catering companies as our primary competitors. Through our research, we have determined that we can differentiate ourselves by offering a more diverse and innovative menu, emphasizing sustainable and locally-sourced ingredients, and providing exceptional customer service. Our competitive analysis will guide our marketing strategies and help us position ourselves as a top choice for event catering services.
VIII. Marketing Plan
Our marketing strategy includes online and offline initiatives to generate brand awareness and attract new clients. Key components of our marketing plan include:
IX. Business Operations/Operations Plan
Our operations plan outlines the infrastructure and resources necessary to support our catering services. Key elements of our operations plan include:
X. Team and Management
Our team consists of passionate and experienced professionals, each bringing unique skills and expertise to the company. Key team members include:
XI. Sales Forecasts and Operating Expenses
Our sales forecast projects steady revenue growth as we establish our reputation and expand our client base. We expect to reach profitability within the first two years of operation. Operating expenses will include costs for food and beverage supplies, kitchen equipment and maintenance, labor, marketing, and general administrative expenses. We will continually monitor and adjust our financial projections as needed to ensure the business's long-term success.
XII. Financial Plan
Our financial plan outlines the necessary investments and financial management strategies to support our business operations and growth. Key elements of our financial plan include:
XIII. Appendix
The appendix contains additional information and resources to support the main sections of our business plan. This may include:
In conclusion, 123xyz Catering is poised to make a lasting impact in the catering industry. With our commitment to quality, innovation, and sustainability, we will provide an exceptional culinary experience for our clients and their guests, setting the stage for long-term success and growth.
Starting a catering business requires careful planning and preparation. To ensure success, it is important to create a comprehensive business plan that outlines the goals and objectives of your venture, as well as how you intend to reach them. This section will answer frequently asked questions about creating a catering business plan, from what should be included to how profitable the industry can be.
A catering business typically includes event planning, menu creation, and food preparation. Depending on the size of the catering service, these services can also include staffing, equipment rental, and event coordination. Some catering businesses may also offer beverage services and party rentals.
A catering business's profitability heavily depends on several factors, including the quality of food, efficient marketing strategies, and operational costs. Catering businesses can enjoy generous profit margins, depending on how well they manage their operations.
To maximize profits, caterers must ensure that their food is of high quality, that they have an effective marketing strategy to reach potential customers and keep existing customers coming back, and that their operational costs are kept as low as possible. By doing these things, catering businesses can enjoy lucrative profits and remain competitive in the market.
Writing a business plan is essential for any business. It provides direction and clarity, helps to focus resources and efforts, and provides a framework for decision-making. A business plan helps you determine a business idea's viability, set goals and objectives, identify potential risks and opportunities, and manage the resources you have available. It is also essential for securing financing, as it provides potential investors and lenders with an understanding of your business.
Creating a catering business plan is an essential step towards starting a successful catering business. It is a detailed roadmap that outlines your business objectives, marketing strategies, financial projections, and operational plans.
By following the steps outlined above, you can create a comprehensive and effective plan that sets you up for success. Remember, your catering business plan is a living document that should be reviewed and updated regularly to adapt to changes in the market and your business's growth. Start your catering plan today and take the first step towards making your catering dream a reality.
Writing a catering business plan is the first step to starting a catering business . A business plan makes it easy to map out your catering business ideas and see these ideas become a reality.
Key Takeaway - The catering business is about proper and adequate preparation. From planning a menu to preparing meals for social events, there are several things to prepare for and take into account.
With a food catering business plan, you can build the perfect manual and guide to run your catering business successfully. It becomes easier to reach out to investors for funding as well.
A catering business plan is easy to write and contains the same essential elements as other restaurant business plan formats. However, when writing a business plan for catering business, add catering industry-specific sections.
Let’s review how to write a catering business plan for your catering business.
Writing a catering business plan is more than just filling out a downloadable catering business plan template. Your passion for your catering business idea must be evident in each business plan section.
From the executive summary and company overview to your operational and marketing plan, your business plan must translate the ideology of your business. Do not just copy and paste something you see online.
When writing a business plan for catering business, include these sections:
Company overview, team and management, market and opportunity, business operational plan, products and services, marketing plan, financial projections.
Your executive summary, usually one page, is the opening section of your business plan. It should make an excellent first impression of your business. The executive summary is a summary of your business plan.
When writing your executive summary, give a quick rundown of your company's income, costs, break-even point predictions, and other financial information. The executive summary comes last after you’ve written different sections of your catering business plan.
Your catering business overview should include details of your company. The company overview is a more practical version of the executive summary. It should describe the client experience, ownership and management components, and business operations.
For instance, you can explain your order management and order fulfillment process. This is an excellent space to mention your plan to buy a catering food truck. You can also note the job opportunities your catering business will create and future expansion plans.
This section is a great place to explain your eCommerce team structure and organogram. Start the section by explaining your role within the company. Then, you can drop a few highlights of team workflows and day-to-day tasks.
If your catering business scale-up plan will require more hands, mention their roles in this section. You can explain how you find to recruit your team members and your projected salary range.
Researching your market is essential. Knowing your niche market , who and where your customers are, and your potential competitors is crucial to the success of your catering business.
It’ll be great to explain consumer behavior. For example, how many events happen in the area every week? How many venues can you partner with?
Market research will help you know the types of catering businesses that will succeed in your chosen market. It will also help you strategize how to stay ahead of the competition. When writing this section, use graphs and charts to explain your findings.
Explain your business process flow in this section. From how you will attract clients to how you will serve meals at an event, your operational plan is a great place to explain your workflow in detail.
The business operations portion of your catering business plan contains details regarding customer experience management. You can include your plan for sales and inventory management , restaurant accounting , warehouse management system , and food supply chain management for the items on your menu.
This section should explain the tiny details of your business activities. As a tip, highlight the different management processes of your catering business.
If you plan to specialize in a menu item for specific events, then this is the place to discuss it. For instance, your catering business may focus on cocktail parties or weddings. In this case, your menu item and prices will differ from a catering business that serves office lunches.
You may also serve a specific type of cuisine, such as Mexican or Indian dishes. Ensure you include a sample of your menu and pictures of your meals. Include details about your pricing as well.
Unlike other businesses in the food and beverage industry , customers only require catering services for events and occasions. Therefore, you must be positioned so potential customers will call you first when they have events.
Referrals are a big thing in the catering industry. However, you can leverage the opportunities that the internet has to offer. From owning a catering website to building your online presence on social media, there are various marketing strategies you can adopt.
You can list your catering business on marketplace online directories for event planners. Whatever your marketing strategy is, explain it clearly in this section.
Opening a catering business is not as expensive as starting a brick and mortar restaurant business . However, it is essential to discuss your financial projections and eCommerce accounting strategies if you plan to get a loan from the best banks .
You can give a five-year financial projection for your catering business. In financial projections, you must account for both fixed and variable costs.
Fixed costs include the following:
Variable costs include the following:
There are various ways to write a catering business plan. Presenting your business plan will determine whether the reader will be captivated upon opening the document.
Here’s a format you can use:
Research is crucial to succeeding in any food service business. A simple survey will clear up. Will you operate at home? What events will you cater? Will you specialize in a particular type of food?
Conducting research will also help you know the type of regulations you must comply with and the catering business license you need to operate your business. Ask questions from residents and check online for more information.
Yes, there are a lot of catering business ideas. However, you must choose your specialty to be able to create a unique selling proposition for your brand.
Do you want to specialize in weddings? Will you serve corporate events only? Deciding on this will determine your business operations, branding, and restaurant management system .
Marketing is something you should not get tired of doing. There are a lot of catering businesses in the U.S., and some restaurants are diversifying into offering catering services now.
While the market opportunity is enormous, the competition in the industry is fierce. Therefore, having solid marketing and advertising plan is crucial to the growth of your business.
Creating your menu is essential. First, decide your menu items and prices. Be realistic when setting your price. Consider the cost of obtaining the item at a wholesale vs retail price and the overall overhead costs to run your business.
Restaurant technologies can streamline your business operations. For instance, payment processing software can help you accept payments online and make it easier for customers to pay via credit card on your website.
POS systems and catering management software will help you automate your catering operations. Invoice management software is another tool that will help your business accounting workflow.
Wholesale distribution management software and warehouse inventory management software will optimize your inventory management processes. In addition, you can manage supplier relationships with vendor management software.
Starting a catering business requires adequate preparation. A catering business plan will help you plan and serve as a manual to run your business successfully. Let’s answer some frequently asked questions about business plan for catering businesses.
A caterer needs the following skills:
Yes . Full-service catering businesses are responsible for setting up tables.
A caterer should ask a client the following questions:
Having a catering business plan will make it easy to grow catering business . Applying for a business loan or getting investors interested in your business is also easier. Keep your sections clear and straight to the point when preparing your catering business plan.
You may need to prepare an elevator pitch when presenting to investors. Pitch your business confidently, project your passion for the industry, and keep it simple.
Whether you’re starting a catering business full-time or planning to operate out of your house initially , writing a business plan is essential to getting clear on the type of catering business you want to open. After all there’s some pretty important stuff covered inside of what can seem like a stuffy document.
For the purposes of starting a catering company, think about the business plan as the one place you put your operation details. Things like the cooking equipment you need to purchase and the total cost, tentative catering menu, food costs, and who your target customer is. These are all super important details you need to understand before opening! This document provides a place for you to organize everything.
By the end of this guide, you’ll be able to draft your plan and start on that first catering gig you’ve been planning to open. We also provide templates you can use in PDF and Word Doc you can download and edit. Let’s get started.
Catering spread for a Mexican food concept.
Start your business plan with an executive summary. This is a way to introduce your catering business so whoever is reading your business plan will know what to expect. This will include a brief introduction of your catering business, a description of your company, the services your catering business will be providing, and the customer focus.
A quick introduction helps the reader get a bird’s eye view of your catering business. Here you’ll be talking about what to expect and what you can offer as part of your catering service.
This section isn’t considered lengthy. This usually has two to three sentences. What you need to focus on when writing this down is by the end of it, your reader will more or less understand what your catering business is all about.
Here’s an example introduction you can use as a guide:
The Big Spoon is a small catering business headed by Lydia Smith. She specializes in Italian cuisine but can cater to American, Mexican, and Asian dishes as well. The Big Spoon can accommodate an intimate dinner for 2 up to a large party of 50 accompanied with table settings and chafing dishes to complete that delicious home-cooked meal experience.
Just by the introduction, the reader will know how big your catering business is, what cuisine they can expect to order, and how many people the business can cater for. It also gives them an introductory glance about your catering style wherein you already provide more than just food but also a table setting so they don’t have to look for a supplier for this separately.
Keep your introduction informative but also short enough. You will be able to add in more to the details later on.
Some food trailers make more than 50% of their annual revenue from catering gigs.
A little background on your catering business is needed in the company description part of the business plan. Here, you can describe the meaning behind the name for your catering business, who the owners are, and what their roles are going to be. Who will be in charge of cooking? Who will be in charge of accounts and marketing?
This may just be brief but this is a way for you to introduce what’s going to happen behind the scenes of your catering business.
Catering works great for food trucks and restaurants.
Although your catering business may sound self-explanatory, it would still be of great help to you if you mentioned the services you’ll be offering.
For example, The Big Spoon already mentioned in their introduction that they’ll be catering food and offering table settings. They could also add that they will be offering an ice cream station and even a cocktail bar.
You will describe more of this in detail later on but you can summarize it and mention it here already.
Customer Focus
For a catering business to flourish, you must know your target market early on. And though a thorough explanation of that can be found in the Market Analysis section, you can briefly state them in this portion as well.
Also, remember that your customer focus would also have to coincide with your skills. You can’t be targeting customers who are vegans if your culinary skills and knowledge do not include cooking vegan food. This is why it’s important to write this early on so you can narrow down the customers you are planning to cater to.
What’s your mission statement?
Businesses with clear goals stated from the start lead to a successful operation. Why? Because every decision you make revolves around these goals which will lead you closer to success.
Here’s a sample mission statement to picture it out clearly:
The Big Spoon aims to cater delicious home-cooked meals to its customers. Every dish that is served will contain natural and fresh ingredients. We see to it that the service we provide is top-notch so that our customers will feel as if they are being served in a fine restaurant in the comforts of their own home or wherever they choose to have us cater them.
By writing this down in your business plan, you and your staff will have to stand by the standards you’ve set for yourselves. For instance, as stated in The Big Spoon’s mission statement, no fast food will be served and no artificial ingredients will be used so you and your staff will always remember this by heart.
By following this and revolving your decisions around your mission statement, you will be able to keep such standards which will lead to pleased and returning customers.
This is the section of the business plan where you can finally put in detail the concept you’ve been planning for your catering business. Remember the things you’ve been holding back in saying in the introduction? This is the time to write them all down now.
Related Reading: 7 Powerful Ways I Promote and Market My Catering Business
You can start by answering the following questions:
You may also add in other concept ideas that are not mentioned above. Just make sure to cover everything so you can have a basis for your product line and services to be tackled later on.
A compelling catering business logo.
Planning to put your business out there means you also have to know the industry you’ll be diving into. This is to help you analyze your potential customers, the growth of the catering business in your area, and the competition.
As mentioned above in the customer focus, your skills will have to match your target market. You’ve already written a brief introduction about it so in this section, all you have to do is to explain it in detail.
The catering business has been going on for a long while now so it’s important to gather in as much information as you can regarding this industry. This is to help you figure out if there is a potential market for your business and how to put your plans into action.
Another helpful guide is to look into the type of cuisine most people in your area look for. You can then incorporate it into your business and offer it as part of your menu.
The bottom line is that analyzing the industry around you helps you plan better for the future of your catering business.
You will not be the only catering business in your area. You’ll have to consider restaurants as your competition too. Check their prices and set menus. Do a competition check by tasting their food once in a while. Knowing who the players are in this competitive business game gives you the upper hand because you’ll be aware of their strengths and weaknesses and how to deal with them on the field.
Determine the key players in your business.
A catering service is run by a few people. In this section of the business plan, you’ll list down everyone who is working on this business alongside you as well as the roles they possess in your business. This includes:
Why is this so important, you might ask? Stating clear business roles and laying out the management structure keeps everyone in check and helps avoid any misunderstandings. Most businesses that don’t define this early on end up having a messy workflow. So make sure to state each duty clearly for everyone to follow.
Burgers are a proven catering option.
This section of the business plan goes hand in hand with your company concept. Here you can present your different sample menus for all the cuisine you wish to cater to. Be sure to include the prices for the set menus per head.
You can also write down the services you plan to offer. Here are some you can consider for your catering business:
Writing them all down in this section will keep your business more organized which is very important when you start on your catering business.
Grilled chicken is another popular option for caterers.
How are you going to market your catering business? Do you plan to have an ad out in your local newspaper and on social media? Both strategies are fine but you need to find more ways to get your catering business out there.
One way to market yourself is to partner up with rental spaces such as function halls that do not provide food. Give them a proposal that when there are inquiries regarding the rental of their halls, they would present your set menus to the guests as well so they don’t need to trouble over finding a caterer.
Related Reading: How I Started a Legit Catering Business Out of My House
Partnering with several event coordinators is also a way to get your business known. People these days hire event coordinators to do all the planning for them. They expect these coordinators to answer all their questions from food, music, and decorations. By partnering up with an event coordinator, they’ll be the ones to pitch in your catering business to their customers.
Remember to uphold your mission statement as well. By providing good food and high-class standards during your catering event, you’re already marketing your products and services to the number of people you’re catering to. So always make an exceptional first impression because that will stay with the guests long enough for them to remember hiring you on their next and succeeding events.
Plan your financial future.
Knowing where you’re going to get the funds to start your catering business is a must. This is how you’ll know if your plans are going to be achievable or not. Besides, having a solid financial plan will also allow you to go through with your ideas without any interruptions.
In this section, break down your financial plan into two categories which are your plans to request for funding and your financial forecast.
Some business owners are ready to put up their catering business due to having saved enough money through the years. But what if you lack the funds to do it? Don’t fret. You can still loan from the bank and invite investors.
Whatever your plan is that deals with requesting for funding, include it here so you can document it.
Make conservative and best case scenario financial forecasts.
Reaching break-even is the ultimate goal when you’re putting up a business. You can compute how long it will take you to reach it early on in the planning stage.
You can also list down all your proposed expenses here which include the following:
You may also add in tables and chairs if you do not want to keep on renting these. But sometimes, the venue where you’ll be catering can provide these as well.
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Be sure to include your staff’s payroll expenses. Since catering events are not done daily (unless you’ve already made a name for yourself and you’re booked every day), you can just have your wait staff be on call and pay them per catering event rather than a daily wage.
By computing these, you’ll know just how much you should allot for your startup capital and how much should your goals be to reach during every catering gig in order to profit off of it.
What’s your operation plan?
Put your plan into action by making a timeline of your operations. Here is an example:
Date Plan [Insert Date Here] – Finalize the business documents you need such as permits and registrations for your catering business.[Insert Date Here] – Start marketing your business on social media and the local news. Send out proposals for partnerships with event coordinators and function halls.[Insert Date Here] – Hire and train staff.[Insert Date Here] – Start catering when booked.[Insert Date Here] – Achieve goals and reach break-even.
The appendix section of the business plan is where you can put all your documentation. This includes photos of your food and table setting and your copies of the permits and registration for your catering business.
Here are the catering business plan samples in PowerPoint, Word Doc, Google Doc, and PDF. These are ideal for commercial or home-based catering businesses.
Throughout this entire guide, we have been referring to your readers as one of the main reasons why you should make your catering business plan easy to understand. But in truth, making this business plan is for you as well. You will need this plan when you’re requesting for financial assistance in banks and this would also serve as your work guide. So remember to keep it detailed and easy to comprehend because you will be using this on the road to putting up your business.
While opening a catering business can be extraordinarily rewarding there are a few factors you should consider before deciding to push ahead. Creating a business plan lets you understand what the factors are, what’s going to make this business become a success, and how you can profit from the venture.
If you’re serious about starting a catering business, don’t forget to sign up for our Food Business Startup Kit . This free community will give you access to exclusive interviews with catering professionals you can use to help grow your own business.
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Wedding receptions: how to pull-off an unforgettable catering service guide.
One of the most important elements of starting a new catering business is to have a plan that lays out your plans, objectives, and activities that will be needed to get your business off the ground. Even if it is on the back of a napkin , a plan that outlines how you will get started and answers many questions for you and your investors is better than nothing at all. A catering business plan can save a great deal of wasted time and money. Using a catering business plan template guides the new business owner through the areas they need to address as they launch their new endeavor . Nothing is missed, and the template saves even more time for the busy entrepreneur.
This blog reviews what a catering business plan template is, what the important elements are that should be in every business plan and address several frequently asked questions many readers have.
A catering business plan provides an overview of a catering business that is already in operation or one that you plan to initiate. The plan looks to the future regarding expansion plans, goals and strategies, and operation plans. These goals and strategies are turned into actions that the business owner will need to execute to meet their objectives. For example, growing the business by 20% could mean adding ten employees, finding a larger building, obtaining financing to purchase more equipment, and developing a marketing plan to expand markets into other regions.
Using a catering business plan template saves you time and forces the business owner to think about and answer many detailed questions about their business plans, goals, and objectives. Using a template also means that you have a professional-looking document that will impress financiers you may need to secure funding for your expansion plans. Lenders look for specific details to be included in the business plan. Without this information, the likely hood of receiving approval for funding is low.
While using a catering business plan template saves time, developing a business plan takes a great deal of time and effort to gather all of the information and apply it to the business you want to create. Many people just want to get started with the business, which can lead to costly mistakes to be made and jeopardize the business’s success. A catering business plan properly developed using a template will save the business owner from making expensive mistakes and improve the opportunities for the business to be successful.
Creating a catering business plan in Word allows for easy formatting and editing. Loading your template in word gives you a quick base for adding the details of your business plan. Word lets you make quick changes, and save them easily. It is compatible with most text formats, and is a good choice for professional documents.
A food catering business plan should include all your start-up costs, and your plan for operating at a profit. Getting a business loan will require submitting a quality business plan. A template will show you everything to include. A clear, readable format will ensure that your business gives a professional impression.
Catering from home still requires a business plan to ensure you will operate properly. Using your homes resources for a business takes proper financial planning. Your appliances will wear out faster, and utilities will be higher. Including how to factor that into your costs and taxes will make running your business much easier.
The following are the essential elements of a catering business plan template. We will expand on each of these to provide more details.
The following are some of the frequently asked questions many of our readers have about catering business plan templates.
Business plans are extremely useful for several reasons: ᐅ Support applications for support from lenders ᐅ Planning operations, resource needs, and managing cash flow ᐅ Assessing the company’s profit margin ᐅ Setting objectives and milestones ᐅ Planning the growth of the company ᐅ Annual updates help keep your company on track
One of the reasons a catering business plan is useful to both operators and lenders is the prediction of the profit margin. The profit margin is the revenue minus expenses. Accountants can assist with the development of the predicted profit margin taking into account your predictions for sales, operating expenses, and depreciation on capital equipment. Lenders expect a positive profit margin in the first year of approximately seven to ten percent.
The food cost formula is the ratio of the cost of food ingredients vs. the revenue generated by these ingredients. Food costs must consider many factors, including the cost of the ingredients, storage, waste, inventory costs, and support costs such as napkins and garnishes. Food costs are sometimes focused on the cost of the ingredients only to determine the basic cost of a serving. Overhead costs such as storage, waste, employee, and building costs are added to this number to determine profit per meal.
A strategic plan for catering front ends the catering business plan. The strategic business plan for catering helps establish and answer questions about: ᐅ The size of the business at launch and the ability to grow ᐅ The type of catering – weddings, corporate, etc. ᐅ The location of operations and the area served ᐅ How the business will be managed? Strategic planning may include: ᐅ Market competition analysis, ᐅ Feasibility analysis ᐅ Operations analysis
The importance of a catering business plan cannot be understated. There are many advantages for the owner to develop a business plan and use it to guide his business development and growth. Is the business viable with the current plans, or do you need to make changes to elements of the business to give it a better chance of success? Will lenders loan you funds to help get the business started? When should the business expand? Which markets and what is the competitive environment in the area the business will operate in? These questions and more should be addressed in the catering business plan to help make the business successful. Using a catering business plan template saves time and guides new business owners through the topics they need to focus on as they launch their new catering business. Nothing is missed, and the template saves even more time for the busy entrepreneur. There is an advantage to reviewing the business plan at least once a year or sometimes more often to determine if changes need to be made, verify assumptions, and incorporate new facts learned during the year. These mid-course corrections can help ensure that your business reacts to a dynamic market environment. Update the catering business plan at a minimum annually and review the plan with key management personnel. Lenders may demand to see an updated plan. They want to have confidence that their money is being used wisely and that they will see a return on the investment they have made in your business. An updated catering business plan may be a condition of continuing support from lenders. Use the catering business plan as a tool to help your business adjust to changing markets, supply conditions, staffing, and competition. With a business plan, making adjustments to sales projections can tell you quickly what the impact will be on the bottom line. Similarly, with adjustments to the price of goods, staffing, salaries, rent, etc.
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Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">, opportunity.
The Philadelphia kosher catering market is an interesting one. Recently they have discovered they really like and need kosher food. It’s healthy its organic and its a “clean” way to eat. It helps keep people healthy. People are in need of really good food.
Fressen will occupy a niche in the kosher catering market that offers new, creative menu items, broadening people’s conception of kosher food. This market consists of two target segments that are differentiated by household income.
The kosher catering business in Philadelphia is fairly unique. At the low- to mid-price point of the cost spectrum, there are four other kosher caters. These caterers tend to serve the part of the market that must have kosher food served at an occasion due to religious beliefs, but struggle to able to afford the cost variance between standard and kosher catering. All four of these caters have fairly standard menu offerings. There is a fifth caterer that also serves the lower end of the market (defined as middle class) but serves the high end of the market as well. Although there is a large wealthy population in Philadelphia that follows the laws of kashrut, they have been underserved.
Fressen Catering’s competitive edge is its attention to servicing customers and inventive approach to kosher cuisine. Fressen’s customer attention differentiates them in the world of kosher catering which is dominated by several companies that have plenty of demand. The consequence of market demand is a decreased pressure to accommodate customers. Fressen is approaching the market as if there was significant competition between the different service providers. By making customer satisfaction a priority, over time, local customers will come to appreciate the attention that their needs are given and form a long lasting relationship with Fressen Catering.
Fressen Catering’s mission is to provide the customer with the finest kosher catering. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.
Fressen Catering is forecasted to make a profit by year 3. It will be up and running and well-staffed and able to sustain employees and Susan. By year 4 Susan will be able to repay the loan of 90,000 back to friends and family
Financing needed.
This business needs $130,000. Susan will put in $40,000 and friends and family will kick in $90,000.
Problem worth solving.
The Philadelphia kosher catering market is an interesting one. There are several caters that offer services that are quite similar to each other in terms of price and menu options. In the past consumers would not welcome new kosher menu items, it is just that people have incorrectly made the assumption that kosher meals have to be boring. Recently they have discovered they really like and need kosher food.
Fressen Catering’s mission is to provide the customer with the finest kosher catering. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.
Target Market
Market Segmentation
Fressen Catering has two distinct target populations:
The target market segment strategy will not be significantly different to address the two different groups. Both groups, regardless of income typically belong to the same group of religious congregations. Therefore, to reach the different groups does not require a distinctly different strategy. What differentiation it will require is different menu offerings needed to satisfy the different groups. The upper-end menu items are cost prohibitive for the middle class target segment.
As stated in the previous section, there are four other kosher caterers that serve the low to middle end of the market. These caterers compete to some degree on cost (due to budget constraints of some clients), but more so on service. The quality and the serving of the food are the main areas of service that the caterers compete on.
There is one high-end caterer who will compete with Fressen. This caterer, while serving the upper-end market, does not provide its clients with upper-end service. This company is not a strong competitor because of their overpriced service offerings relative to the service provided, and its business has been declining over the last few years. Lastly, one competitor for the high-end market is kosher caterers from New York City. When cost is no object, there are many people that are willing to pay the additional cost of bringing in the caterer from NYC.
The buying habits of consumers of kosher catering is to some degree price sensitive at the middle end of the market. Between two different service providers, the middle class group will choose the service provider with the best services. However, cost is certainly an issue and some of the caterers are not even options because they are priced out of this consumer groups price range. The buying habits for the high end of the market is price insensitive. Choices are made by menu offerings, reputation, and attention to service.
Fressen Catering’s competitive edge is its attention to servicing customers and inventive approach to kosher cuisine. Fressen’s customer attention differentiates them in the world of kosher catering which is dominated by several companies that have plenty of demand. The consequence of market demand is a decreased pressure to accommodate customers. Fressen is approaching the market as if there was significant competition between the different service providers. By making customer satisfaction a priority, over time, local customers will come to appreciate the attention that their needs are given and form a long lasting relationship with Fressen Catering.
Fressen’s other competitive edge is their nouveau cuisine approach to kosher food. Traditionally, kosher food has remained stable and unimaginative for a long time. Most people believe that there are large compromises that must be made when serving kosher. These compromises need not be made however, and Fressen is changing these misperceptions. Just because there are strict rules regarding the types of foods that may be used and the way it must be prepared does not eliminate creativity. Fressen is taking their knowledge of nouveau cuisine and creating inventive, colorful, and delicious kosher alternatives.
How we will get there will be our business objectives which are:
Marketing plan.
Fressen’s marketing strategy will be based on developing visibility among Philadelphia’s kosher community. This will be accomplished through three main efforts.
The first is social media. Facebook and Twitter, with useful posts offering information about Philadelphia, information about events, cuisine, and so forth. We need a consistent presence, with useful content, and no clutter. This is of course related to the third effort, below, of word of mouth. Social media is word of mouth on steroids.
The second is a targeted advertising campaign. Advertisements will be placed in various Jewish newsletters. There are a couple of Philadelphia-wide newsletters. Additionally, Fressen will advertise in a few Synagogue-specific newsletters. These advertisements should yield a decent amount of service inquiries since they are fairly targeted toward the target population that utilizes kosher catering.
The third is a networking campaign among the Philadelphia Jewish population. Susan has been an active member of the Philadelphia Jewish community for five years. While the Jewish population is of decent size, numbering around 200,000, it is a fairly close knit community where people tend to know each other. Susan will leverage her contacts within the Jewish community to raise awareness for her catering activities. While the networking might not cast as large of a net as advertisements will, it costs far less and the relationships that it builds will be far stronger because of the trust relationship that has already been established. And it will synch well with social media.
Fressen’s sales strategy will use a combination of superior customer attention and a comprehensive repertoire of dishes for the menu to turn information seekers into customers. Susan recognizes when a prospective customer calls to get information about Fressen, it is Susan’s main opportunity to turn them into a customer. She will do this by spending as much time on the phone as necessary.
Another benefit that Susan will leverage to develop sales is her comprehensive menu. In addition to all of the traditional kosher dishes, Susan will offer many innovative nouveau cuisine kosher items that she has developed over her years spent in the culinary industry. An innovative available menu should be seen as a large benefit. There is no intuitive or logical reason that people who adhere to kosher are any less adventurous when it comes to food other than the fact that they have been raised that way.
Fressen will rent space for the office and kitchen in an industrial area of Philadelphia. Renting in the industrial area will significantly lower the cost. Since the space will be used for food production it is not relevant for the store front to be aesthetically pleasing, or in a nice neighborhood.
Milestones table.
Milestone | Due Date | |
---|---|---|
Dec 05, 2019 | ||
Jan 02, 2020 |
Fressen catering is a high end kosher catering to the Philadelphia community owned and run by Susan Chefily.
Susan Cheflly, the founder and owner received her Bachelor of Arts from the University of Pittsburgh. After college, Susan went to work in the restaurant industry because it was a good source of money. While serving at an upscale restaurant in Pittsburgh, Susan befriended one of the chefs there who began to teach her cooking techniques. Susan began to find this instruction very interesting and enjoyable. After six months of this tutoring, Susan decided that she wanted to remain in the restaurant industry, but wanted to learn the skills needed to be a chef. Susan decided to enter the Pennsylvania Culinary Institute, a well-regarded training school for chefs. Susan completed the one year program and graduated near the top of her class.
With this education, Susan went to work as a chef at one of the nicer nouveau cuisine restaurants in Philadelphia. Susan thoroughly enjoyed the five years spent as head chef, but she longed to work for herself, running her own business. Susan thought she would appreciate the ability to set her own hours, to be her own boss. One day, while in temple, the thought hit her that she could operate a kosher catering company and do well because the upper-end of the market has been largely ignored by the current competitors. With this thought in mind, Susan began to do market research. After speaking with many different people as well as holding three focus groups, she recognized that her idea was viable and started writing this business plan.
2020 | 2021 | 2022 | |
---|---|---|---|
Susan | $43,200 | $44,064 | $44,945 |
Rabbi | $12,000 | $12,000 | $12,000 |
Cook (1.67) | $36,000 | $73,440 | $74,908 |
Server (1.67) | $30,000 | $61,200 | $62,424 |
Back end Kitchen Helper (1.67) | $24,000 | $48,960 | $49,940 |
Totals | $145,200 | $239,664 | $244,217 |
Key assumptions.
With experience and after doing research we assume the following is true:
1- there is a need for high quality kosher food in philadelphia
2 – we will be serving a higher end income population
3 – we have the knowledge and equipment to give our customers clean and kosher food.
Expenses by month, net profit (or loss) by year, use of funds.
Fressen Catering will incur the following start-up costs:
Please note that the following items which are considered assets to be used for more than a year will be labeled long-term assets and will be depreciated using G.A.A.P. approved straight-line depreciation method.
Susan will be contributing 40000. Susan’s friends and family will be contributing 90,000 to the business
2020 | 2021 | 2022 | |
---|---|---|---|
Revenue | $248,777 | $396,000 | $546,000 |
Direct Costs | $84,584 | $134,640 | $185,640 |
Gross Margin | $164,193 | $261,360 | $360,360 |
Gross Margin % | 66% | 66% | 66% |
Operating Expenses | |||
Salaries & Wages | $145,200 | $239,664 | $244,217 |
Employee Related Expenses | $29,040 | $47,933 | $48,843 |
Sales and Marketing expense | $1,800 | $1,800 | $1,800 |
Utilities | $600 | $600 | $600 |
Insurance | $1,800 | $1,800 | $1,800 |
Rent | $8,400 | $8,400 | $8,400 |
Total Operating Expenses | $186,840 | $300,197 | $305,660 |
Operating Income | ($22,647) | ($38,837) | $54,700 |
Interest Incurred | |||
Depreciation and Amortization | $6,504 | $6,504 | $6,504 |
Gain or Loss from Sale of Assets | |||
Income Taxes | $0 | $0 | $0 |
Total Expenses | $277,928 | $441,341 | $497,804 |
Net Profit | ($29,151) | ($45,341) | $48,196 |
Net Profit/Sales | (12%) | (11%) | 9% |
2020 | 2021 | 2022 | |
---|---|---|---|
Cash | $45,453 | $6,789 | $62,636 |
Accounts Receivable | $0 | $0 | $0 |
Inventory | |||
Other Current Assets | |||
Total Current Assets | $45,453 | $6,789 | $62,636 |
Long-Term Assets | $65,040 | $65,040 | $65,040 |
Accumulated Depreciation | ($6,504) | ($13,008) | ($19,512) |
Total Long-Term Assets | $58,536 | $52,032 | $45,528 |
Total Assets | $103,989 | $58,821 | $108,164 |
Accounts Payable | $3,140 | $3,313 | $4,460 |
Income Taxes Payable | $0 | $0 | $0 |
Sales Taxes Payable | $0 | $0 | $0 |
Short-Term Debt | |||
Prepaid Revenue | |||
Total Current Liabilities | $3,140 | $3,313 | $4,460 |
Long-Term Debt | |||
Long-Term Liabilities | |||
Total Liabilities | $3,140 | $3,313 | $4,460 |
Paid-In Capital | $130,000 | $130,000 | $130,000 |
Retained Earnings | ($29,151) | ($74,492) | |
Earnings | ($29,151) | ($45,341) | $48,196 |
Total Owner’s Equity | $100,849 | $55,508 | $103,704 |
Total Liabilities & Equity | $103,989 | $58,821 | $108,164 |
2020 | 2021 | 2022 | |
---|---|---|---|
Net Cash Flow from Operations | |||
Net Profit | ($29,151) | ($45,341) | $48,196 |
Depreciation & Amortization | $6,504 | $6,504 | $6,504 |
Change in Accounts Receivable | $0 | $0 | $0 |
Change in Inventory | |||
Change in Accounts Payable | $3,140 | $173 | $1,148 |
Change in Income Tax Payable | $0 | $0 | $0 |
Change in Sales Tax Payable | $0 | $0 | $0 |
Change in Prepaid Revenue | |||
Net Cash Flow from Operations | ($19,507) | ($38,664) | $55,847 |
Investing & Financing | |||
Assets Purchased or Sold | ($65,040) | ||
Net Cash from Investing | ($65,040) | ||
Investments Received | $130,000 | ||
Dividends & Distributions | |||
Change in Short-Term Debt | |||
Change in Long-Term Debt | |||
Net Cash from Financing | $130,000 | ||
Cash at Beginning of Period | $0 | $45,453 | $6,789 |
Net Change in Cash | $45,453 | ($38,664) | $55,847 |
Cash at End of Period | $45,453 | $6,789 | $62,636 |
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Catering Business Plan Outline
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Business overview.
Fine Foods Catering is a newly established company that will provide catering services for a variety of events and clients in the Seattle, Washington area. Fine Foods Catering will provide catering for all types of corporate and social events, non-profit fundraiser events, business meetings, luncheons, and weddings. Our services will include menu creation designed for every clients’ tastes and requirements, bar services, food preparation, delivery, service, and cleanup. Fine Foods Catering is a full-service catering company who will deliver exceptional service at an unbeatable cost. Clients will receive ultimate value when choosing Fine Foods Catering for their next event.
Fine Foods Catering will be owned and managed by local Chef Dominic Gardea. Chef Dominic has over 20 years of culinary and hospitality experience and is a graduate of Le Cordon Bleu Culinary Academy. After apprenticing under some of the most world-renowned chefs in Paris, Dominic made his way back to Seattle and led the kitchen and catering departments of a large hospitality company as an Executive Chef. Chef Dominic’s attention to detail, creativity, and passion make him a popular and often-referred Chef for local catering events of all types and sizes.
The following are the list of services that Fine Foods Catering will offer:
Fine Foods Catering’starget customers are businesses of all sizes, government entities, local non-profits, and individuals in search of catering services for their wedding, birthday, reunion, etc. Businesses are the main client of a catering company as they require catering services that range from small meetings and luncheons to large corporate gatherings, galas, and holiday parties.
Fine Foods Catering will be led by Owner and Head Chef Dominic Gardea. Chef Dominic will manage client communication, pricing, menu creation, staffing, marketing, inventory, and personnel. Chef Daniel has recruited an employee that has worked under him at the hospitality company for the past seven years, Matthew Knowles. Matthew is a certified Sommelier and Lead Bartender. Matthew is exceptionally skilled at mixing fresh and exotic cocktails and cultivating an elegant wine menu that includes selections to satisfy all wine palates. Matthew will be in charge of leading the bar program for Fine Foods Catering.
Fine Foods Catering will be able to offer the following advantages over the competition:
Fine Foods Catering is seeking $136,500 in debt financing to open the catering business. The funding will be dedicated to secure the commercial kitchen lease, professional insurance for bonding, working capital to cover supplies and personnel, marketing costs, van, inventory, and supplies. The breakout of the funding is below:
The following graph below outlines the pro forma financial projections for Fine Foods Catering.
By: Author Tony Martins Ajaero
Home » Business ideas » Food Industry » Catering » Business Plan
Do you want to start a catering company and need to write a business plan? If YES, here is a sample catering business plan template & feasibility report.
You see, planning to cater for guests doesn’t come easy. It is one thing to plan for a party or want to host some guests in the comfort of your home; and it is yet another to have them well catered for . This is where adequate organization and projections come to fore.
This means that if you were planning for a party for instance, you have got to be sure about the number of guests you are expecting, the type of food that appeals to them, as well as how you intend going about the preparation. Indeed having to go through all these steps, might be a bit tasking, however, good news is that there are folks who can take away the burden.
You will need to do plenty of research work, so as to arrive at the best of templates that can help guide you through the type of business that you are into. Below is a sample catering business plan template which you can use to get started with your own business plan.
1. industry overview.
Have you ever wondered how difficult it really gets for people who host parties to cope when they have to cook all the meals that the guests get to eat? Without a doubt, it is quite a difficult task to accomplish this, especially if the number of guests attending the event is much.
As such, if the host attempts to personally cook the meals for her guests; particularly when the number is on the high side, chances are that they may likely breakdown due to fatigue. It is for this reason that caterers are in hot demand.
There is hardly any country in the world where one may not find caterers who are into full – time catering businesses. Professional caterers do not only cater for big organizations, government agencies, institutions and parties, but they can also be contacted to handle home catering services for people who can the luxury.
This means that people who host a huge number of visitors per time in their houses can relax and allow the burden of cooking to be taken off them.
In the united states of America alone, there are well over 10,000 registered catering businesses that employ about 150,000 people ( both contract and full time employees ), and most of them are thriving pretty well in the business because there are loads of business opportunities available to caterers in the United States of America, as well as in other parts of the world.
The United States of America’s Catering Industry generates well over 7 Billion US Dollars annually through events such as; weddings, holiday parties, corporate functions ( Annual General Meetings and Anniversary et al), funerals and birthday parties amongst others, and the figure is still on the increase.
Catering business is considered to be amongst the delicate industries, this is because they are involved in cooking food for consumption for a large number of guests per time. It is the reason why this business is subjected to regular inspection by relevant health officials from different local health departments.
As one who runs a catering business in the United States of America, you are expected by law to comply with the laid down rules and regulations for the industry.
There is ample room for any entrepreneur who is interested in running a catering business in the United States of America to start in any capacity and still maximize profit in the business. You can start by catering for 20 people or less, conversely, you can as well start your catering business by catering for a large crowd.
The bottom line is that catering business is known to be a very lucrative business in all parts of the world, and not just in the United States of America.
Appealing Delight® Catering Services Company is a catering business that will be based in Chicago, Illinois, USA. Our intention of starting a catering business in Chicago is to deliver the best quality catering services at an affordable price to a wide range of customers.
Our services will involve catering for parties, outdoor events, weddings, holiday parties, birthday parties, corporate events, picnics, anniversaries and special events et al.
Work will always be on going when it comes to working with our clients to give them the best. We have perfected our plans on how to execute that. At Appealing Delight® Catering Services Company, we are going to take pride in working with our clients to deliver high quality and nutritious meals and excellent services while working with their budget. Our customers don’t need to break the bank to get the best of foods and services from us.
As part of our plans to make our customers our number one priority, we have perfected plans to work with our clients to provide customized services based on their budget. We will be involved in delivery services for our clients, rentals services, event management and consultancy services.
At Appealing Delight® Catering Services Company, we will go the extra mile to give our esteemed customers value for their money irrespective of the size of their budget. As such, we do not intend to turn any one down, because of the meager amount of cash they may have.
Appealing Delight® Catering Services Company is own and managed by Mrs. Sharon Miller, a notable and award winning cook in the United States of America. She will be bringing her experience to fore, to help Appealing Delight® Catering Services Company grow to become the number one choice in the whole of Chicago and environs and also a one – stop – shop when it is about catering services.
At Appealing Delight® Catering Services, we will be involved in cooking both local foods and intercontinental foods for our clients. Our intention is not to restrict our services to only cooking of foods, but we are also going to be involved in spreading our tentacles to cover all aspects of the ideal catering business.
In as much as cooking meals will be our number one priority as a catering business, we will also be involved in event management, rental services, consultancy and trainings. Here are some of the products and services we will be offering our clients;
Our Business Structure
Our catering business will be structured in such a way to accommodate all the aspects of our business offering. We are setting up a catering business that will not only be involved in cooking and serving foods on behalf of our clients, but a business that will also be involved in rental services ( renting of cooking wares, table cloths, tables, chairs, marquee tents et al ), consultancy services and trainings ( run a catering school ).
So, in setting up the structure for Appealing Delight Catering Company, our business structure will be slightly different from what is obtainable in an ideal catering business that majors in cooking and serving foods on behalf of their clients.
We are going to run a full-fledged office in Chicago, a place where people can come in and make inquiries. In view of the above, we have made provision for the following position in our organization;
Cooking Assistants
Servers (Contract Staff)
Chief Executive Officer – CEO:
Bakery Manager:
Chief Chef:
Admin / Personnel Manager
Sales and Marketing Officer:
Cleaners / Dish Washers:
We are quite aware that is a stiffer competition when it comes to the catering trade in Chicago, which is why we decided to take our time to perfect our strategies before launching out. Our goal is to become a leading all – round catering services company in the whole of Chicago and the only way to achieve that is to out – perform our competitors. In order to outperform our competitors in Chicago, we hired a business consultant to help us conduct SWOT analysis .
In view of that, we were able to take stock of our strengths, our weakness, our opportunities and also the threats that we are likely going to be exposed to in establishing our catering business in Chicago, IL. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Delicious Delight® Catering Services.
We are a complete catering business that does not offer outdoor catering services alone, but offer consultancy services, rental services and trainings. The truth is that, people will prefer to engage a client that can provide them with all they would need to make their events a memory one.
It means that the need to sign different contracts with different providers (vendors) will not arise once they engage our services. Another positive for us is that we will be working with the best of caterers in the US; they are going to be guest lecturers in our Catering School and our CEO is an award winning caterer in Chicago who is widely celebrated.
Our weakness could be the challenge of hiring and keeping the best cooks / chefs in our payroll since most of them may want to work for themselves. This challenge applies to almost all catering business owners . Yet another weakness is that we are new in Chicago, IL.
When it comes to catering services, the opportunities that are available cannot be quantified. Any entrepreneur can start his or her own outdoor catering business anywhere in the world and still make huge returns on his or her investment.
At Appealing Delight Catering Company, we take pride in the fact that we are one of the few catering services companies in Chicago that offer a wide range of related catering services; hence we are likely going to maximize the opportunities available for catering business in Chicago, IL.
There are a couple of first class catering services companies in Chicago IL, and they are a huge threat to us. They pose a threat to us because they are already established, and their brand is well accepted. Also, most of them can boast of a have huge clientele base.
Our competitors are able to develop expensive new marketing and sales campaigns and that will mean that we will have to struggle to catch – up.
There is hardly any organization or individual who intends organizing any party or event that will not engage the services of caterers. One of the high points of parties, weddings and events generally is the time for refreshments with foods.
Most people who attend parties look forward to when food is served, that is to tell you that a party will not be complete if there is nothing to eat and drink.
It is the norm for most corporate organizations to also give out the management of their canteens to vendors (caterers) because they know that it will be a distraction if they decided to handle it themselves. This is one of the major areas catering companies leverage on in building their businesses to generate steady income.
Outdoor catering services is supposed to be the core offering of catering businesses, but outdoor events don’t happen every day these days. As a matter of fact, caterers compete for the available weddings and parties that are organized during the weekends because weekends and holidays appear to be the busiest periods for catering business.
In order to compete with the big wigs in the catering industry in Chicago, we have decided to create a niche, which is why we want to run an all – round catering business; a catering business that is not just restricted to cooking and serving of foods, but a catering business that will offer rental services, consultancy services, as well as run a standard, government approved / licensed catering school in Chicago IL. Appealing Delight® Catering Company will adopt the following marketing and sales strategies;
No doubt, the target market for catering businesses cut across people of all walks of life and organizations. The need to celebrate and call for a party will always arise and it is not restricted to only a group of people or organization, it cuts across people of all walks of life.
Yes, our catering services is within the reach of everybody and we intend serving available clients, but in order to effectively make plans and take actions towards meeting our sales and marketing goals, we have been able to pencil down the category of people and organizations that will be our main target market. Below is a list of the people and organizations that we have specifically designed our products and services for;
Our Competitive Advantage
Appealing Delight® Catering Services is coming into the catering industry knowing completely well that there are other competent and well established catering companies in Chicago. However, we have decided to critically study the industry and have realized that in order to have a competitive advantage over our competitors; we must do what they are not doing.
In view of the above stated fact, we have decided to offer a wide range of catering services that will meet the needs of a wide range of clientele base. We want to be the one stop shop when it comes to catering services in the whole of Illinois.
Our clients should be able to sign just one contract with us and we will deliver nearly all they would need to make their events a memorable one. This is the competitive advantage that we are bringing to the market in Chicago, IL.
Appealing Delight® Catering Services Company is established with the aim of maximizing the catering business, hence our service offerings. With the nature with which we intend building our business, we are not going to lack continuous inflow of cash.
There are several sources of income for our business and we will ensure that we do all we can to maximize them. Below are the sources of revenue generation for Delicious Delight® Catering Services Company;
It is important to state that our sales forecast is based on the data gathered during our feasibility studies and also some of the assumptions readily available on the field.
This sales projection is based on our business offerings which involve outdoor catering services, rental services, event management, canteen management, our catering school and consultancy services et al. On the Average, we look forward to;
N.B-: Please note that we could not put a specific amount to the projection above because the prices may differ for different services and for different clients. Part of our business strategy is to work within the budget of our clients as stated earlier.
Also, to deliver quality catering services hence it will be difficult to project what we are likely going to make from such deals. But, the bottom line is that we are definitely going to make reasonable profits from any business deal that we execute.
Appealing Delight Catering Services Company intends to become the number one catering services company in the whole of Chicago and the only way for us to achieve this is to engage in guerilla marketing. Our plan is to ensure that we get our own fair of the existing market in Illinois.
Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis, so as to be well equipped to meet their targets and the overall goal of the organization.
Our goal is to become a one-size-fits- all kind of service people when it comes to catering services in Chicago, Illinois and its environs. This is why we must explore all the marketing tactics available to us if indeed we want to fulfill our mandate. In nut a shell, we will explore the following marketing and sales strategies to promote our catering business;
We have been able to work with our consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. First and foremost, we want our brand to visible and well communicated which is why we have created a logo with attractive colors.
All our publicity materials and jingles are done by some of the best hands in the industry. We have created a budget to take care of our publicity and advertising need and here are the platforms we intend making use of to promote and advertise our business;
Launching a new business is not an easy task especially if you are launching a business / idea that is not entirely new from what is obtainable in the location you intend launching it. So, part of our strategy for entering the market is to leverage on pricing to gain a good percentage of the available market.
Of course we will attract clients by offering quality catering services for rock – bottom price. A price that probably will be the lowest in the industry.
Although prices for our catering services and other related services will be lower than what is obtainable in the industry, but it wouldn’t remain so for a long time. As a matter of fact, we intend jacking up the prices gradually until it falls at par with what is obtainable in the industry. We aim to achieve this within a year of launching the business.
Our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;
In view of the above, we have chosen banking platforms that will help us achieve our plans without any itches.
Going by the report from our research and feasibility studies, we will need an average $150,000 to set a catering business in Chicago, IL.
One good thing about catering business and perhaps other related services that we render, is that you are definitely going to make profits from any business deal that you handle. You are expected to submit quotations that will be enough to cover your expenses and profits as well.
Our CEO Sharon Miller has plans to implement succession plans hence the introduction of her daughter Ms. Stacy Miller to join her in building the business from the scratch . She has made plans to train her on the job and also attend training courses. Ms. Stacy Miller will be understudying her mother with the sole aim of taking over the business once she retires.
As part of the plans to sustain the business and also to expand the business, we will continue to invest in the training of our employees and also continue to explore new opportunities to generate income for the business. We are certain that if we get things right and we work hard; we are likely going to triple our income in the second year of our operations.
Check List / Milestone
Travel Services
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The experienced managers will offer you several options for conducting an event according to your budget and preferences.
Basing on the requirements of our clients and many years of successful cooperation we offer corporate clients the following services:
The experienced managers of Optima Tours will be pleased to develop a budget optimization plan for your corporate trips and events, provide free-of-charge consulting, and offer recommendations for reducing expenses for your business trips.
We will be glad to sign a mutually beneficial contract for corporate services with your company and see you among our long-term partners.
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Provide a glossary for the rest of your business plan by describing your style of food and approach to service, providing information about the ownership and management of your business, and describing the client experience. A particular concern of a catering business is delivering food to clients. Detail how you will travel with prepared food ...
Why Creating a Catering Business Plan is Essential. In the catering industry, having a well-thought-out business plan is crucial for success. It provides a roadmap for your business and helps you make informed decisions. Here are some key reasons why creating a catering services business plan is essential:
The best way to write a catering business plan is to follow a proven catering business plan template. This template should include the following information: Executive Summary, Company Analysis, Competitive Analysis, Industry Analysis, Customer Analysis, Marketing Strategy & Plan, Operations Plan, Management Team, Financial Projections & Plan ...
Well, preparing a catering business plan is a crucial step toward the success of your entrepreneurial journey. Here are the key steps to consider when writing a comprehensive business plan: 1. Executive summary. An executive summary is a brief, concise introduction to your catering business plan that helps make a good impression on readers or ...
Step 4: Regularly Review and Update Your Plan. A catering business plan is a dynamic document that should be revisited regularly. In the initial months of operating your catering business, review and update your plan frequently to reflect any changes, refine calculations, and adjust assumptions.
Use this free Catering Business Plan Template to create a detailed roadmap for your catering venture, covering aspects like menu development, pricing strategies, and marketing approaches. It's a crucial resource to ensure your catering business is well-prepared for success in the competitive food service industry. .
a business is to create a detailed business plan for a catering business that outlines all aspects of the venture. This should include potential market size and target customers, market resarch on the catering industry, the services or products you will offer, business operations details, pricing strategies quickly complete your catering ...
Funding Forecast. Start-up Summary. Income Statement (5-Year Projections) Balance Sheet (5-Year Projections) Cash Flow (5-Year Projections) Although your plan will keep changing as your business grows, here are a few key sections that would form the foundation of your business plan: 1. Executive summary.
Follow these tips to quickly develop a working business plan from this sample. 1. Don't worry about finding an exact match. We have over 550 sample business plan templates. So, make sure the plan is a close match, but don't get hung up on the details. Your business is unique and will differ from any example or template you come across.
Once you've landed on a business name and structure, follow the steps for registering your business. 03. Market analysis and research. Including market analysis and research in your catering business plan is essential for understanding the competitive environment and building a better business strategy.
A catering business plan should be comprehensive and cover all the key aspects of your business, from your target market and competition to your financial projections and marketing strategy. Here are the steps to help you create a catering business plan: 1. Write an Executive Summary. The executive summary should be a brief introduction to your ...
Writing a catering business plan is the first step to starting a catering business.A business plan makes it easy to map out your catering business ideas and see these ideas become a reality.. Key Takeaway - The catering business is about proper and adequate preparation. From planning a menu to preparing meals for social events, there are several things to prepare for and take into account.
Put your plan into action by making a timeline of your operations. Here is an example: Date Plan [Insert Date Here] - Finalize the business documents you need such as permits and registrations for your catering business. [Insert Date Here] - Start marketing your business on social media and the local news.
A catering business plan properly developed using a template will save the business owner from making expensive mistakes and improve the opportunities for the business to be successful. ... Company Operations -the catering business operations plan must factor in the catering services that will be offered, the functions of each employee, and ...
Explore a real-world catering business plan example and download a free template with this information to start writing your own business plan. ... An email survey was sent to 144 Lane County nonprofit organizations that requested their current or future demand for catering services and their interest in patronizing a nonprofit catering ...
How we will get there will be our business objectives which are: To create a service-based company whose primary goal is to exceed customer's expectations. To increase the number of client's served by 20% per year through superior service. To develop a sustainable start-up business.
Sample from Growthink's Ultimate Catering Business Plan Template: The Marketing Plan describes the type of brand [Company Name] seeks to create and the Company's planned promotions and pricing strategies. The [Company Name] Brand. The [Company Name] brand will focus on the Company's unique value proposition: • Offering extensive menu ...
The breakout of the funding is below: Commercial kitchen lease (3 months): $4,500. Kitchen Equipment, Supplies, and Inventory: $50,000. Utility van with Fine Foods Catering logo: $50,000. Bonding Insurance: $10,000. Working capital (3 months to cover hourly wages of staff, food, and supplies): $12,000. Marketing (includes print ads and website ...
Our intention of starting a catering business in Chicago is to deliver the best quality catering services at an affordable price to a wide range of customers. Our services will involve catering for parties, outdoor events, weddings, holiday parties, birthday parties, corporate events, picnics, anniversaries and special events et al.
Full service pricing includes floor-length linens for your food and beverage tables (You provide the tables, please), chafers to keep hot food hot, stainless steel serving utensils, real serving platters, accent decor coordinated to your event colors, elevations and fresh greenery. Guests eat with their eyes, too, and we want your event to look ...
Whether it's baked goods, ready-to-eat meals, or catering service for your special events, Wilder Catering & Bakery is ready to serve you! We serve Moscow, the Palouse, Lewiston, and Coeur d'Alene area. Wilder Catering & Bakery. [email protected]. (208) 704-1244.
An Alcohol Catering Permit authorizes any business holding a valid alcohol license to serve at a location other than at the licensed premises. ... please call the Office of the City Clerk to confirm appropriate fees. Applications require a site plan, a copy of the State of Idaho license, and a copy of the Latah County license, and may require ...
Business travel. Optima Tours provides a full range of business services, including business travel support services, organizing conferences, business meetings and presentations in Moscow and other Russian cities. The experienced managers will offer you several options for conducting an event according to your budget and preferences.