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buko shake business plan pdf

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buko shake business plan pdf

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Buko Juice Shake Business Plan Template

Explore Options to Get a Business Plan.

Buko Juice Shake business plan template

Are you interested in starting your own Buko Juice Shake Business?

buko shake business plan pdf

Introduction

Global market size, target market, business model, competitive landscape, legal and regulatory requirements, financing options, marketing and sales strategies, operations and logistics, human resources & management.

Buko Fresh: Fresh Buko and Ice Scramble Food Cart

Buko juice business starting at p149,000.00.

Nowadays, the buko juice has evolved and has joined the bandwagon of smoothies and shakes. Buko shake is a very simple beverage to make as it uses the very basic ingredients which are: the coconut meat, (which has of course) the coconut juice, and sugar mixed with ice and blended to a tasty and refreshing shake.  This blend actually makes a healthy shake as it is pure coconut with a little sugar in it. For the creative ones, milk, pandan jelly, lime, and honey can be added to make it even tastier and exciting.

With this, who would resist a healthy drink? This even gives you a good reason to make this a better business alternative as it does not need any marketing for people to patronize. So, grab the best buko juice, buko shake franchise in town, and start a refreshing business especially on hot summer days.

Our Buko Juice Franchise Concept is Buko Fresh

Franchise starts at p149,000.00.

Inclusions:

  • The use of “Buko Fresh” trade name
  • A mini high-end food cart (measures 7 ft x 5ft x2.5 ft)
  • A heavy-duty blender
  • Styro box with an egg beater
  • Measuring cups
  • Pitcher and dispenser
  • Complete set of a uniform of one service crew (includes shirt, visor, and a hair net)
  • Starting products worth P3,000.00
  • Franchise Seminar
  • Hands-on training for you and your crew
  • Concept manual
  • After-sales support

Contact Information

Mr. Edison Gomez:  For faster response to inquiries  0917-5323708 / 0998.5928617 please email at [email protected] .

You can also send an email using the form below:

[contact-form to=’ [email protected] ‘ subject=’Inquiry: Buko Fresh (Fab.ph)’][contact-field label=’Name’ type=’name’ required=’1’/][contact-field label=’Email’ type=’email’ required=’1’/][contact-field label=’Contact Number’ type=’text’ required=’1’/][contact-field label=’Message’ type=’textarea’ required=’1’/][/contact-form]

More About Buko Juice

The coconut is always considered as a wonder tree and its fruit gives a lot of advantages. Coconut water is known to be a good natural electrolyte as it contains potassium that is very much needed by the nourishing body. Its carbohydrate content is relatively lower and is a very good source of everyday drink as compared to a sports drink. But of course, the healthiest of them all is still water.

Buko, which is the Filipino term for coconut is a famous cold drink not only during the summer time but even for the entire year as well.  It is a good alternative for a healthy drink as it has more benefits that you can think of. Not only nutritionally but it also has beauty enhancing properties that is beneficial for the skin and the body as well.

Coconut juice or buko juice for most Filipinos come from the belly of young coconuts which is the best source of coconut juice. Its benefits are quite impressive in terms of nutrition.  Surprisingly, with only one cup serving of the raw coconut juice, it only contains 46 calories. But it can have 600 milligrams of potassium, 252 milligrams of sodium, 58 milligrams of calcium and 60 milligrams of magnesium.  It also has B vitamins and bioactive enzymes that help aids digestion and metabolism. These and more are the things our body will get with just one cup of fresh buko juice.

Pingback: Buko Recent: Buko Shake and Recent Buko Meals Cart Franchise Enterprise - Fab.ph - NEXT GENERATION BLOGGER

FaB Suffrage - Food Cart Business Franchise Philippines

Pinoy Bisnes Ideas

Starting a Fruit Juice and Shake Business

  • Food Business Ideas

I. INVESTMENT REQUIREMENTS a. Utensils: * 1 pc Fruit slicer 6″ (stainless steel) * 1 pc Can opener * 1 set Measuring spoon (plastic) * 1 pc Measuring cup (plastic) * 1 pc Chopping board (anti-bacterial) * 3 pcs Plastic bowl 26″ * 1 pc Spatula

b. Equipment: * 2 units Blender (unbreakable, 350W) * 1 unit Kitchen scale (0-1 kg) * 1 unit Styrofoam cooler/ice chest (12×18×24) * 1 unit Refrigerator (3 cu.ft. personal size)

c. Raw Materials: * 1/3 cup or 40 gms. Ripe mangoes or any fruits * 1/8 cup Evaporated milk * 1 tbsp. Granulated sugar * 3/4 ice cubes

Other flavors and varieties: * 1/3 cup or 40 gms. Melon * 1/3 cup or 40 gms. Avocado * 1/3 cup or 40 gms. Strawberry

d. Packaging: * 1 pc Plastic glass (12 oz.) * 1 pc Straw

II. PROCEDURES

1. Choose fresh ripe fruits. 2. Peel and remove seeds (when needed) slice fruits into smaller pieces.Remove seeds. 3. Weigh or measure 40 gms. or 1/3 cup fruit and put in blender. Add milk and sugar. 4. Fasten lid of blender and press start button. Use high speed for about 20-30 seconds. 5. Stop the blender and check to see if the ingredients are well blended. Sometimes fruits will jam under the blade. If there is a jammed fruit, use a spatula to unjam then blend again. 6. Once the mixture is evenly blended, slowly add 3/4 cup ice until blender sounds smooth. 7. Pour in 12 oz. plastic glass and serve with straw.

Note: You can mix 2 kinds of fruits together, adjust measurement of each fruit to 1/4 cup.

III. SAMPLE COSTING AND PRICING

a. Product Costing (ex. mango shake)

Direct cost: * Ingredients used for 1 oz. glass – 5.05 * Packaging – 1.55

Indirect cost: * Labor cost (330.00/day/50 glasses produced) – 6.60 * Transportation (15.00/50 glasses) – 0.28 * Water and electricity (735.00/30 days per 50 glasses) – 0.51 * Contingency (10% direct cost) – 0.66

b. Production cost: * Total direct cost – 6.60 * Add: Total indirect cost – 8.05

c. Product Pricing: * Production cost per glass – 14.65 * Add: 25% mark-up of the production cost – 3.66

Selling price per glass – P 18.31 Market price per glass – P25.00 – 30.00

The higher the volume of production per day (i.e., more than 50 glasses) the lower the production cost, thus increasing the mark up to more than 20%.

IV. SELLING TIPS 1. Never stock too many fruits since you want them always fresh 2. The best way to preserve fruits is to freeze them at temperatures below 10 degrees 3. Tie up with gyms, corporate buildings, and call center companies whose employees need health drinks the most or try to set up in a mall or within campuses and private school attended by your target customers.

REGISTRATION REQUIREMENT Business Name Registration Visit Department of Trade & Industry (DTI) Provincial Office where the business is located or log on to www.bnrs.dti.gov.ph

Mayor’s Permit Resident Certificate & Sanitary Permit from the local municipality where the business is located

Tax Identification Number (TIN) Bureau of Internal Revenue (BIR) National Office, Agham Road, Diliman, Quezon City Trunkline: (632) 981.7000 / 981.8888 Email: [email protected] Website: www.bir.gov.ph

FINANCIAL INSTITUTIONS SSS Special Financing Program Social Security System (SSS) Loans and Investment Office SSS Building, East Avenue, Diliman, Quezon City Tel. Nos.: (632)920.6401 / 920.6446 Email: [email protected] Website: www.sss.gov.ph

Small & Medium Enterprise Credit Phil. Business for Social Progress 18th Flr., Phil. Social Dev’t. Center, Magallanes cor. Real St. Intramuros, Manila Tel. Nos. (632)527.7741 to 51 or 527.3751 Fax No. (632)527.3743 Email: [email protected] or [email protected] Website: www.pbdp.org.ph

People’s Credit Finance Corporation 395 Sen. Gil Puyat Ave. Makati City Tel. Nos. (632) 897.8549 / 897.5822 Fax No. (632) 897.8523 / 897.8528 Email: [email protected] Website: www.pcfc.gov.ph

TRAINING FACILITIES DTI-Cottage Industry Technology Center (CITC) 20 Russet St., SSS Village, Makati City Tel. Nos.: (632) 942.0880 / 942.3974 Email: [email protected]

Technology Resource Center (TRC) TLRC Building, 103 J. Abad Santos cor. Lopez Jaena Sts., Little Baguio, San Juan, Metro Manila Tel. Nos.: (632) 727.6205 Website: www.tlrc.gov.ph

Technical Education and Skills Development Authority for Women Center (TESDA-WC) 37 East Services Rd. South Superhighway, Taguig City Telefax. Nos.: (632) 818.8062 Trunkline: (632) 814.4076 loc. 278 Email: [email protected] Website: http://twc.tesda.gov.ph

Source: dti.gov.ph Photo: metro.ca

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14 responses.

  • Comments 14
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Avatar of Gay Lord Pasco

Can I ask I want to open this type of business I want to ask how much is the capital needed for this type of business including the equipment.

Avatar of philip dacoco

Can you pls help me to fine were is the school of milkshake business.thanks

Avatar of mango Drinks

Hey, very nice site. I came across this on Google, and I am stoked that I did. I will definitely be coming back here more often. Wish I could add to the conversation and bring a bit more to the table, but am just taking in as much info as I can at the moment. Thanks for sharing. Mango Drinks Keep Posting:)

Avatar of Mang Juan

Buko Juan Franchise Open for Franchise nationwide! More than 300 Branches all over Philippines. You can now enjoy the HEALTH BENEFITS OF BUKO JUAN.. Its just within your reach. Visit our nearest outlet and get your daily dose of HEALTHY LIFE. For Inquiry : 0905-4138824 / 0923-7271248 http://www.bukojuan.com

Avatar of vishal Parasrampuria

Hey, very nice site. I came across this on Google, and I am stoked that I did. I will definitely be coming back here more often. Wish I could add to the conversation and bring a bit more to the table, but am just taking in as much info as I can at the moment. Thanks for sharing. Mango Juice

Keep Posting:)

Avatar of Jett

Thank you for sharing this article.

Avatar of Shiela Marie L Colina

In our Juice making machine series, you can find vertical sugarcane juice extractor, manual sugarcane extractor, countertop sugarcane juice extractor, screw juice extractor as well as soy milk machine.You can visit us by Email:[email protected] Website:food-machine.org.

Avatar of G18_san

What if I dont want to franchise, what would be the general cost of having my own Buko shake busines

Avatar of dandreb

Hi to all!!..it’s me Reb..dealer of personalized petbottles (printed bottles)…if there’s any one looking for  dis kind of product and service kindly call me up @09476951673-smart;09435556655-sun or visit my business page @ facebook under petbottles personalized..Have a nice day!!!!

Avatar of Rdeguzman12

i want to open a fruit shake business please help me some tips in making my business plan..

Avatar of Jay Kristoff Viado

this post can help you : http://www.pinoybisnes.com/starting-a-business/business-planning/

Avatar of Buy and Sell Philippines

A well detailed entry on putting up a fruit juice and shake business. I suggest that you add something if you wanted to start shakes and juices. Add a buy 1 take 1 hamburger too, maximize your resources. You can buy a 6pcs for 30 pesos CDO patties. Do the math. This buy 1 take 1 hamburger business is really a hit for fastfood bonanza!

Avatar of Nix

this is awesome.

You might also want to interest yourself with the Ad Revenue Sharing program at forum.pinoybusinessclub.com

PINOYBusinessClub (PBClub) is an online Entrepinoy Business Exchange Forum offering a wide range of business opportunities, solutions, consultations, business startups opinions and services that empower Global Pinoy Entrepreneurs to work together successfully.

The PBClub generates new levels of value creation, personalization and collaboration to entire Global Pinoy markets.

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Juice Bar Business Plan

Written by Dave Lavinsky

Growthink.com Juice Bar Business Plan Template

Over the past 20+ years, we have helped over 10,000 entrepreneurs and business owners create business plans to start and grow their juice bars and smoothie bars. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a juice/smoothie bar business plan template step-by-step so you can create your plan today.

Download our Ultimate Juice Bar Business Plan Template here >

What is a Juice Bar Business Plan?

A business plan provides a snapshot of your juice or smoothie bar as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Juice Bar

If you’re looking to start a juice bar or grow your existing juice bar you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your juice bar in order to improve your chances of success. Your juice bar business plan is a living document that should be updated annually as your company grows and changes.

Source of Funding for Juice Bars & Smoothie Bars

With regards to funding, the main sources of funding for a juice bar are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

The second most common form of funding for a juice bar is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan. VC funding is not appropriate for a juice bar. Venture capitalists might consider funding a chain, but never an individual location. This is because most venture capitalists are looking for millions of dollars in return when they make an investment, and an individual location could never achieve such results.

Finish Your Business Plan Today!

Juice bar business plan template.

Your business plan should include 10 sections as follows:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of juice bar you are operating and the status; for example, are you a startup, do you have a juice bar that you would like to grow, or are you operating a chain of juice bars.

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the juice bar industry. Discuss the type of juice bar you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.

Company Analysis

In your company analysis, you will detail the type of juice bar you are operating.

For example, you might operate one of the following types:

  • Take-Out or Drive Through : this type of juice bar doesn’t have seating and is mostly visited by customers looking to grab a juice on their way to the gym or elsewhere.
  • Café : this type of juice bar typically has a more formal setting and will serve juice, smoothies, and some food items such as fruit bowls.

In addition to explaining the type of juice bar you operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include sales goals you’ve reached, new store openings, etc.
  • Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the juice bar business.

While this may seem unnecessary, it serves multiple purposes.

First, researching the juice bar industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy particularly if your research identifies market trends. For example, if there was a trend towards juice cleanse regimens, it would be helpful to ensure your plan calls for plenty of juice regimen options.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your juice bar business plan:

  • How big is the juice bar business (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential market for your juice bar. You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your juice bar business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: college students, sports enthusiasts, soccer moms, millennials, etc.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of juice bar you operate. For example, sports enthusiasts might want different product options, and would respond to different marketing promotions than soccer moms.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most juice bars primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

Finish Your Juice Bar Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your business plan?

With Growthink’s Ultimate Juice Bar Business Plan Template you can finish your plan in just 8 hours or less!

Juice Bar Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other juice bars.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes restaurants, supermarkets and customers making juice themselves at home. You need to mention such competition to show you understand that not everyone who drinks juice or smoothies frequents a juice bar each day.

With regards to direct competition, you want to detail the other juice bars with which you compete. Most likely, your direct competitors will be juice bars located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

  • What types of customers do they serve?
  • What products do they offer?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to stand outside your competitors’ locations and ask customers as they leave what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide superior juice/smoothie products?
  • Will you provide products that your competitors don’t offer?
  • Will you make it easier or faster for customers to acquire your products?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a juice bar business plan, your marketing plan should include the following:

Product : in the product section you should reiterate the type of juice bar that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, will you offer items such as protein drinks or acai bowls? Will you offer fresh baked goods? Will you offer packaged food items for sale (e.g., protein bars, cookies)? Will you offer smoothies, fresh squeezed juices or both)? Etc.

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the menu items you offer and their prices.

Place : Place refers to the location of your juice bar. Document your location and mention how the location will impact your success. For example, is your juice bar located next to a heavily populated office building, or gym, etc. Discuss how your location might provide a steady stream of customers. Also, if you operate or plan to operate kiosks, detail the locations where the kiosks will be placed.

Promotions : the final part of your juice bar marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

  • Making your juice bar’s storefront extra appealing to attract passing customers
  • Distributing juice samples outside the juice bar
  • Advertising in local papers and magazines
  • Reaching out to local bloggers and websites
  • Social media marketing
  • Partnerships with local organizations (e.g., gym members get a free shot of wheatgrass with their purchase)
  • Local radio advertising
  • Banner ads at local venues

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your juice bar such as training employees, serving customers, procuring supplies, keeping the store clean, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to serve your 1,000th customer, or when you hope to reach $X in sales. It could also be when you expect to hire your Xth employee or launch a new location.

Management Team

To demonstrate your juice bar’s ability to succeed as a business, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in the juice bar business. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in juice bars and/or successfully running retail and small businesses.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you serve 100 customers per day or 200? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities. For instance, if you spend $100,000 on building out your juice bar, that will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $100.000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a juice bar:

  • Location build-out including design fees, construction, etc.
  • Cost of equipment like blenders, refrigerators, etc.
  • Cost of fixtures like tables, chairs, a menu board, etc.
  • Cost of ingredients and maintaining an adequate amount of supplies
  • Payroll or salaries paid to staff
  • Business insurance
  • Taxes and permits
  • Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your store design blueprint or location lease.

Juice Bar Business Plan Summary

Putting together a business plan for your juice bar is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the juice bar business, your competition and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful juice bar.

Download Our Juice Bar Business Plan PDF

You can download our juice bar business plan PDF here . This is a business plan template you can use in PDF format.

Juice Bar Business Plan FAQs

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Other Helpful Business Plan Articles & Templates

Business Plan Template

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buko shake business plan pdf

ProfitableVenture

Fruit Shake Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Food Industry » Smoothie & Juice Bar

Fruit Juice Production Business

Are you about starting a fruit shake business? If YES, here is a complete sample fruit shake business plan template & feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting a fruit shake business. We also took it further by analyzing and drafting a sample fruit shake marketing plan template backed up by actionable guerrilla marketing ideas for fruit shake companies. So let’s proceed to the business planning section.

If you are interested in leveraging on the existing love for fruits or anything related to fruits, then you should consider starting a fruit shake production company. The fact that people are interested in taking drinks made from fresh fruits makes this type of business a viable and profitable one.

Just like fresh fruit based drinks, fruit shakes is one commodity that is consumed in all parts of the world and of course those that are in the business of producing fruit shakes, are known to generate sales year in year out if the business is well – managed.

As a matter of fact, economic downturn hardly affects the consumption of fruit shakes because it is affordable and considered a healthy substitute for soft drinks and other processed juices. Below is a sample fruit shake business plan template that will help you to successfully write yours with little effort from your end.

A Sample Fruit Shake Business Plan Template

1. industry overview.

Fruit shake business is a subsidiary of the global fruit and vegetable processing industry and players in this industry are engaged in the processing and packaging of fresh fruits and vegetables into canned, bottled, frozen, dried (except sun-dried) or otherwise processed or preserved food products for human consumption.

Players in this industry also blend salt, sugar, preservatives and other ingredients with the fruits and vegetables to make them more appealing the taste buds.

A fruit shake is a thick, cold beverage made from blended raw fruit, vegetables or ice cream with other ingredients such as water, crushed ice, fruit juice, sweeteners (e.g. honey, sugar, stevia, syrup), dairy products (e.g. milk, yogurt, or cottage cheese, whey powder), plant milk, nuts, nut butter, seeds, tea, chocolate, herbal supplements, or nutritional supplements.

A fruit shake that contains dairy products is similar to a vegetable milkshake, though the latter typically contains less fruit and often contains ice cream or frozen yogurt.

A recent report published by IBISWorld shows that the Global Fruit and Vegetable Processing industry has experienced consistent demand over the five years to 2017, as economies of every size continue to consume processed fruit and vegetable products.

Demand has grown particularly fast in developing economies, as industrial growth has translated into greater urbanization, higher per capita income and expansion in the size of the middle class. As the global middle class has grown, it has demanded larger quantities of higher quality and more diverse food.

Over the five years to 2022, industry revenue is expected to expand. Industry demand is expected to increase as producers focus on nutritious ingredients and less invasive processing techniques to keep products as organic as possible. The report further revealed that the production of processed fruits and vegetables occurs in all regions of the globe.

In particular, low-tech fruit and vegetable processors such as fruit driers, exist in almost every country in the world. However, high-tech, large-scale fruit and vegetable processing operations are concentrated primarily in Europe and Asia.

These continents dominate the Global Fruit and Vegetable Processing industry due to the fact that industry operations have been established in these areas for a very long time.

The Global Fruit and Vegetable Processing Industry is indeed a very large industry and pretty much thriving in all parts of the world especially in developed countries such as United States of America, Canada, United Kingdom, Germany, Australia and Italy et al.

Statistics has it that in the world, there are about 32,123 licensed and registered fruit and vegetable processing companies directly responsible for employing about 507,446 employees. The industry rakes in a whooping sum of $290 billion annually with an annual growth rate projected at -0.1 percent.

It is important to state that Kraft Heinz is the establishment with a lion share of the available market in this industry. Lastly, if you are looking towards leveraging on the fruit and vegetable processing industry to generate huge income, then one of your best bet is to start a fruit shake company.

One thing is certain about starting your fruit shake business, if you are able to conduct your market research and feasibility studies, you are more likely not going to struggle to sell your products because there are consumers out there who are ready to buy from you.

2. Executive Summary

La Monica® Fruit Shakes, Inc. is a licensed fruit processing company that will engage in the production of fruit shakes and similar drinks and will be based in San Diego – California. We are a unique fruit shake brand because we do not just sell assorted fruit shake drinks, but we will also engage in the sale of our franchise and also offer consultancy services in line with our area of business.

La Monica® Fruit Shakes, Inc. is established by the award winning food nutritionist – Dr. Lawrence Monica who has a B.Sc. in Food Science Technology and a Master’s Degree in Business Administration (MBA). She has a robust experience in the food and drink line of business having worked for some of the leading brands in the industry prior to starting her own business – La Monica® Fruit Shakes, Inc.

Because of our corporate business goal of becoming the top 3 fruit shake companies in the united states of America, we are willing to go the extra mile to invest in some of the finest professionals we can find and also we have put plans in place to acquire the best of equipment when it comes to setting up a standard fruit shake company.

Our facility will be customized to fit into the kind of ideas we have of how a first class fruit shake company should look like. When it comes to hygiene, we have put plans, process and structures in place that will ensure that we are always at the top of our game when it comes to that. We have been able to secure permits from all relevant departments in California.

La Monica® Fruit Shakes, Inc. is set to redefine how fruit shake business should be run, not just in San Diego – California, but also in the whole of the United States of America, which is why we have put plans in place for continuous training of all our staff and also liaising with stakeholder in the industry to contribute our quotas in the way fruit shake making equipment should be designed to meet the ever changing demand of the industry.

No doubt, the demand for fruit shakes and other fresh fruit related drinks is not going to plummet any time soon, which is why we have put plans in place to continue to explore all available markets around the cities where we intend retailing our products and ensure that we create a wide range of distribution channels via franchising.

3. Our Products and Services

La Monica® Fruit Shakes, Inc. is an establishment that primarily engages in processing and packaging fruits shakes of different flavors. As part our strategy to create multiple sources of income in line with our core business concept, we will run a consultancy service and training.

Our intention of starting La Monica® Fruit Shakes, Inc. is to make profits from the industry and we will do all that is permitted by the law in the US to achieve our aim and ambition. Here are some of our products and services;

  • Selling fruit shake drinks of different flavors
  • Training, Advisory and Consultancy Services
  • Selling Franchise

4. Our Mission and Vision Statement

  • To be amongst the top 3 leading fruit shake companies in the United States of America before our 10 th anniversary.
  • To build a fruit shake company that will meet the needs of all our customers and potential customers in the region/cities where we have our outlets and to sell franchise all across the United States of America and Canada.

Our Business Structure

As part of our plan to build a top flight fruit shake business in San Diego – California, we have perfected plans to get it right from the onset which is why we are going the extra mile to ensure that we have competent employees to occupy all the available positions in our company.

We will ensure that we only hire people that are qualified, honest, hardworking, customer centric and are ready to work to help us build a prosperous business that will benefit all the stakeholders. As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of ten years or more depending how fast we meet our set target.

The picture of the kind of fruit shake business we intend building and the goals we want to achieve is what informed the amount we are ready to pay for the best hands available in the fruit and vegetable processing industry as long as they are willing and ready to work with us to achieve our business goals and objectives.

Below is the business structure that we will build La Monica® Fruit Shakes, Inc.;

  • Chief Executive Officer (Owner)

Plant Manager

Human Resources and Admin Manager

  • Merchandize Manager

Sales and Marketing Manager

  • Accountants/Cashiers

5. Job Roles and Responsibilities

Chief Executive Officer – CEO (Owner):

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions.
  • Responsible for fixing prices and signing business deals
  • Responsible for providing direction for the business
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Responsible for overseeing the smooth running of the fruit shakes production plant
  • Part of the team that determines the quantity and flavors of fruit shakes that are to be produced
  • Maps out strategies that will lead to efficiency amongst workers in the plant
  • Responsible for training, evaluation and assessment of plant workers
  • Ensures that the steady flow of both raw materials to the plant and easy flow of finished products through wholesale distributors to the market
  • Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Ensures that the plant meets the expected safety and health standard at all times.
  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
  • Defines job positions for recruitment and managing interviewing process
  • Carries out induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Oversees the smooth running of the daily office and factory activities.

Merchandise Manager

  • Manages vendor relations, market visits, and the ongoing education and development of the organizations’ buying teams
  • Responsible for the purchase of raw materials and packaging materials
  • Responsible for planning sales, monitoring inventory, selecting the merchandise, and writing and pricing orders to vendors
  • Ensures that the organization operates within stipulated budget.
  • Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
  • Models demographic information and analyze the volumes of transactional data generated by customer purchases
  • Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develops, executes and evaluates new plans for expanding sales
  • Documents all customer contact and information
  • Represents the company in strategic meetings
  • Helps to increase sales and growth for the company

Accountant/Cashier

  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports
  • Responsible for financial forecasting and risks analysis
  • Performs cash management, general ledger accounting, and financial reporting
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensures compliance with taxation legislation
  • Handles all financial transactions for the organization
  • Serves as internal auditor for the organization

Client Service Executive

  • Ensures that all contacts with customer (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with customers on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the store manager in an effective and timely manner
  • Consistently stays abreast of any new information on the company’s products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

Production Workers/Machine Operators

  • Responsible for purifying and bottling fruit shakes
  • Handles labeling of bottled fruit shakes
  • Operates fruit shakes processing machines
  • Any other duty as assigned by the plant manager

Distribution Truck Drivers

  • Assists in loading and unloading bottled fruit shake drinks
  • Maintains a logbook of their driving activities to ensure compliance with federal regulations governing the rest and work periods for operators.
  • Keeps a record of vehicle inspections and make sure the truck is equipped with safety equipment
  • Local-delivery drivers may be required to sell products or services to stores and businesses on their route, obtain signatures from recipients and collect cash.
  • Transports finished goods and raw materials over land to and from manufacturing plants or retail and distribution centers
  • Inspects vehicles for mechanical items and safety issues and perform preventative maintenance
  • Comply with truck driving rules and regulations (size, weight, route designations, parking, break periods etc.) as well as with company policies and procedures
  • Collect and verify delivery instructions
  • Report defects, accidents or violations

6. SWOT Analysis

We want to build a topflight fruit shake company hence we were able to engage some of the finest business consultants in San Diego – California to look through our business concept and together we were able to examine the prospect of the business and to access ourselves to be sure we have what it takes to run a standard fruit shake company that can compete favorably in the industry.

In view of that, we were able to take stock of our strengths, our weakness, our opportunities and also the threats that we are likely going to be exposed to in San Diego – California and even in the United States of America as a whole. Here is a of what we got from the critically conducted SWOT Analysis for La Monica® Fruit Shakes, Inc.;

Our strength lies in the fact that we have a wide range of fruit shake flavors that can meet the needs of a wide range of customers. We have state of the art facility and equipment that has positioned us to meet the demand of products even if the demand tripled over night or if we have a massive order to meet.

Another factor that counts to our advantage is the background of our Chief Executive Office; she has a robust experience in the industry and also good academic qualification to match the experience acquired which has placed her amongst the top professionals in the United States of America.

We are not ignoring the fact that offering consultancy services and running a standard and accredited training center is definitely going to count as a positive for us.

The fact that we are setting up a fruit shake business in a city with other fruit and vegetable processing companies might likely pose a challenge for us in breaking into the already saturated market.

In essence our chosen location might be our weakness. But nevertheless, we have plans to launch out with a big bang. We know with that, we will be able to create a positive impression and we have a proper handle when it comes to building on already gather momentum.

  • Opportunities:

The opportunities available to us are unlimited. Loads of people consume fruit shakes and other fruit and vegetable related drinks on a daily basis and all what we are going to do to push our products to them is already perfected. There are also loads of people who would want to learn how to produce fruit shakes and they will readily find our government approved fruit shake training center ideal for them to fulfill that goal.

The threat that is likely going to confront us is the fact that we are competing with already established fruit shake companies in San Diego – California and also there are other entrepreneurs who are likely going to launch similar business within our present location.

Of course, they will compete with us in winning over the available market. Another threat that we are likely going to face is unfavorable government policies and of course economic downturn.

7. MARKET ANALYSIS

  • Market Trends

If you are conversant with what people eat or drink and their overall health, you will agree that in recent time, people are beginning to switch from drinking carbonated drinks to drinking any fruit related drink because of their health benefits.

As a matter of fact, the sale of smoothie cum fruit shake making machine and juicers has increased tremendously. Most household now make it a point of duty to own a juicer or smoothie making machine and also groom their kids to choose fresh juice and smoothie over carbonated drinks.

No doubt, the fruit and vegetable processing industry has grown steadily over the last five years as fruit shake companies have adapted to the rapidly changing consumer preference and lifestyle. In recent years, the perceived high sugar content of some fruit shakes has forced the industry to adapt its offering.

Because of this reason, cold press juice, which is made by hydraulically chopping and crushing produce without using heat, thereby yielding highly nutritious juice, has risen to prominence.

8. Our Target Market

When it comes to the sale of fruit shakes, there is indeed a wide range of available customers. In essence, our target market can’t be restricted to just a group of people, but all those who love fruit related drinks and those who would want to try them out.

We are in business to engage in wholesale distribution and to retail a wide variety of fruit shakes to the following groups of people;

  • Corporate Executives
  • Sports Men and Women
  • Everyone who resides in our target locations

Our Competitive Advantage

A close study of the fruit and vegetable processing industry reveals that the market has become much more intensely competitive over the last five years. As a matter of fact, you have to be highly creative, customer centric and proactive if you must survive in this industry.

We are aware of the competition and we are prepared to compete favorably with other fruit shake companies in San Diego – California.

Part of what is going to count as Competitive Advantage for La Monica® Fruit Shakes, Inc. is the vast experience of our management team, we have people on board who are highly experienced and understand how to grow business from the scratch to profitability.

So also, the wide varieties of fruit shakes that we produce, our large distribution network and of course our excellent customer service culture will definitely count as a strong strength for the business.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the fruit and vegetable processing industry, meaning that they will be more than willing to build the business with us and help deliver our set goals and objectives.

We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

La Monica® Fruit Shakes, Inc.is established with the aim of maximizing profits in the fruit and vegetable processing industry in the United States of America and we are going to ensure that we do all it takes to sell our wide range of fruit shakes to a wide range of customers.

La Monica® Fruit Shakes, Inc. will generate income by selling the following products;

  • Selling different flavors of fruit shakes

10. Sales Forecast

One thing is certain when it comes to the fruit shake business, if your drinks are well – packaged, you will always attract customers cum sales and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in San Diego – California and every city where our fruit shake drinks will be sold and we are quite optimistic that we will meet our set target of generating enough profits from our first six month of operation and grow the business and our clientele base.

We have been able to examine the fruit and vegetable processing industry, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to startups in San Diego – California.

  • First Fiscal Year: $250,000
  • Second Fiscal Year: $450,000
  • Third Fiscal Year: $750,000

N.B : This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same products as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales Strategy

Prior to choosing a location to launch La Monica® Fruit Shakes, Inc. and also the kind of flavor of fruit shakes to produce, we conducted a thorough market survey and feasibility studies in order for us to penetrate the available market in the cities where we intend positioning our business.

We have detailed information and data that we were able to utilize to structure our business to attract the number of customers we want to attract per time and also for our products to favorably compete with other leading brands in San Diego – California and the whole of the United States of America.

We hired experts who have good understanding of the fruit and vegetable processing industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in San Diego – California and throughout the United States of America.

In summary, La Monica® Fruit Shakes, Inc. will adopt the following sales and marketing approach to sell our wide range of frozen yogurt flavors;

  • Introduce our fruit shake brand by sending introductory letters to residents, and other stakeholders both in San Diego – California and in other cities in the United States of America
  • Open our business with a party so as to capture the attention of residents who are our first targets
  • Engage in roadshows in targeted communities from time to time to promote our products
  • Advertise our products in community based newspapers, local TV and radio stations
  • List our business and products on yellow pages ads (local directories)
  • Leverage on the internet to promote our fruit shake drink brands
  • Engage in direct marketing and sales
  • Encourage the use of Word of mouth marketing (referrals)

11. Publicity and Advertising Strategy

Despite the fact that our fruit shake company is a standard one with a wide range of shakes that can favorably compete with other leading brands in the United States, we will still go ahead to intensify publicity for all our products and brand.

La Monica® Fruit Shakes, Inc. has a long term plan of opening outlets in various locations all around the United States of America and also to sell our franchise which is why we will deliberately build our brand to be well accepted in San Diego – California before venturing out to other cities in the United States of America.

Here are the platforms we intend leveraging on to promote and advertise La Monica® Fruit Shakes, Inc.;

  • Place adverts on both print (community based newspapers and magazines) and electronic media platforms
  • Sponsor relevant community programs
  • Leverage on the internet and social media platforms like Instagram, Facebook, twitter, et al to promote our brand
  • Install our billboards in strategic locations all around major cities in the United States of America
  • Engage in roadshows from time to time in targeted communities
  • Distribute our fliers and handbills in target areas
  • Position our Flexi Banners at strategic positions in the location where we intend getting customers to start patronizing our products.
  • Ensure that all our staff members wear our customized clothes, and all our official cars and distribution vans are customized and well branded.

12. Our Pricing Strategy

Generally, the prize for fruit shakes and similar products are affordable hence there is no need to employ any detailed strategies when it comes to pricing.

In view of that, our prices will conform to what is obtainable in the industry but will ensure that within the first 6 to 12 months, our products are sold a little bit below average industry prices. We have put in place business strategies that will help us run on low profits for a period of 6 months; it is a way of encouraging people to buy into our brands.

  • Payment Options

The payment policy adopted by La Monica® Fruit Shakes, Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that La Monica® Fruit Shakes, Inc. will make available to her clients;

  • Payment with cash
  • Payment via credit cards/Point of Sale Machines (POS Machines)
  • Payment via online bank transfer
  • Payment via check
  • Payment via mobile money transfer

In view of the above, we have chosen banking platforms that will enable our clients make payment for the purchase of our fruit shakes drinks without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our fruit shakes.

13. Startup Expenditure (Budget)

Starting a standard fruit shake company is indeed a capital intensive business. This is so because the amount required to set up a fruit shake production plant is not a piecemeal. The bulk of the startup capital will be sent on leasing or acquiring a facility and also in purchasing fruit extracting and processing machines.

Aside from that, you are not expected to spend much except for purchase and servicing of distribution trucks, paying of your employees and utility bills. These are the key areas where we will spend our startup capital;

  • The total fee for registering the Business in the United States of America – $750.
  • Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $1,300.
  • Marketing promotion expenses for the grand opening of La Monica® Fruit Shakes, Inc. in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of – $3,580.
  • Cost for hiring Business Consultant – $2,500.
  • Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
  • Cost for payment of rent for 12 months at $1.76 per square feet in the total amount of $105,600.
  • Other start-up expenses including stationery ($500) and phone and utility deposits ( $2,500 ).
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
  • The cost for Start-up inventory (assorted fruits, additives and packaging materials et al) – $80,000
  • Storage hardware (bins, rack, shelves, food case) – $3,720
  • The cost for counter area equipment (counter top, sink, ice machine, etc.) – $9,500
  • Cost for fruit shake making equipment – $20,000
  • Cost for store equipment (cash register, security, ventilation, signage) – $13,750
  • Cost of purchase of distribution vans – $50,000
  • The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al) – $4,000.
  • The cost of launching a website – $600
  • The cost for our opening party – $5,000
  • Miscellaneous – $5,000

We would need an estimate of $300,000 to successfully set up our fruit shake business in San Diego – California.

Generating Startup Capital for La Monica® Fruit Shakes, Inc.

La Monica® Fruit Shakes, Inc. is a family business that is owned and financed by Lawrence Monica and her immediate family members. They do not intend to welcome any external business partners which is why she has decided to restrict the sourcing of the startup capital to 3 major sources. These are the areas we intend generating our startup capital;

  • Generate part of the startup capital from personal savings and sell of stocks
  • Source for soft loans from family members and friends
  • Apply for loan from the bank

N.B: We have been able to generate about $100,000 ( Personal savings $80,000 and soft loan from family members $20,000 ) and we are at the final stages of obtaining a loan facility of $200,000 from our bank. All the papers and documents have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and the business structure. If all of these factors are missing from a business, then it won’t be too long before the business closes shop.

One of our major goals of starting La Monica® Fruit Shakes, Inc. is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to retail our fruit shake a little bit cheaper than what is obtainable in the market and we are prepared to survive on lower profit margin for a while.

La Monica® Fruit Shakes, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

  • Business Name Availability Check: Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Leasing of facility and construction of standard fruit shake production plant: In Progress
  • Conducting Feasibility Studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Printing of Packaging and Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of the needed fruit shake making machines and juicers: Completed
  • Purchase of the needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business both online and around the community: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party planning: In Progress
  • Establishing business relationship with vendors – wholesale suppliers / merchants: In Progress
  • Purchase of delivery vans: Completed

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Business Plan Final

Business Plan Final

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ENTREPRENEURSHIP CHAPTER I: BUSINESS OVERVIEW I. Name of the Business BUKO SHAKE BEATS SUMMER We choose a business name

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ENTREPRENEURSHIP CHAPTER I: BUSINESS OVERVIEW I. Name of the Business BUKO SHAKE BEATS SUMMER We choose a business named BUKO BEATS SUMMER SHAKE. With the tagline of Go loco on our refreshing buko shake with a twist. The sweetest buko shake and proudly pinoy product came from coconut tree where we can found in a tropical country like here in Philippines. This shake has a pure fresh meat of coconut that combined as one to formed as a shake and we sell it in affordable price. II. Company Logo In this logo, it represents our product buko beats summer. III. IV. Location The business is located inside the Tabuk City National High School in front of the senior high school building. Temporary tent is established since the business is still beginning. Brief Description of the Business Mission: To bring refreshment to the people by providing the best quality and healthy product. “Our Buko Shake aims at satisfying the tastes and needs of its consumers in TCNHS. The efforts of the Buko Shake are focused on bringing the most distinctive and innovative products in TCNHS. The main concern of the business is the health of its consumers and thereby it strives to serve hygienic and healthy shake with taste and quality.” Vision: To be recognized by the costumers that will make the business grow and continue. “To attain the number one position in providing quality shake with international standards, tastes and freshness. Our Buko Shake aims to be a leader in the area of ethics and values.” Legal Forms: 6 owners run the business thus the business is run by corporate owners. The product is a buko shake together as a snack. The product is consumed by the students, teachers, staffs, and visitors. Buko shake beats summer is a buko shake that is made from real young coconut. It is processed by the best buko shake maker. V. Current Conditions The product is a benefit to consumers as it is made from real young coconut. It is well known that young coconut contains nutrients that are beneficiary to health. VI. The Concept Buko shake is made of real coconut that is very healthy to drink and it can appease our hunger. Unlike those commercialize powdered shake, our buko shake has no preservatives. Tabuk City National High School students must try this and they’ll see the difference. VII. Business Objectives Long Term Goal (3 years)  To have continuous improvement of the business.  To expand our branches in other places.  To produce more products from it. Short Term Goal (1 year)  To gain profit not loss  To provide customer trust  To provide customers satisfaction  To increase our sales monthly  To improve more about product CHAPTER II: MARKETING ASPECT Marketing Overview: Market Analysis/Market Research I. Overall Market Buko Beats Summer is a business located inside the campus of Tabuak City National High School. We aim to attract customers by building customer relationship. We can do this by offering quality product, providing great service and getting feedback from them. We also have our unique selling proposition. Sanitary is also maintained inside the business premises and we assure clean and healthy environment outside the business premises. For our target market we came across a strategy in choosing and attracting them. First of all we conducted market segmentation base on consumers distinct needs, characteristics or behavior. Second, we locate and positioned our business in accordance to our target market. Lastly we created a product that will surely satisfy their needs. Market Segmentation A. Geographic Segmentation Tabuk City National High School is located in Dagupan Tabuk City in front of the City Hall. It’s hot most of the year that’s why people crave for cold refreshments. B. Demographic Segmentation Age: 12 Sex: Male/ Female Occupations: Students, teachers, staffs, and visitors Local Residents: We aim to make our local residents as our loyal customers. Our local residents consist of students, teachers and staff. By rewarding them also we also expect they’ll give us reward of loyalty. Tourist: Our tourists are the visitors of TCNHS. We aim to gain their attention and attract them to buy our product. We can do this by sending greeting cards and having a good attitude towards them. Buko Beats Summer overall marketing strategy focuses on getting desirable number of customers for a greater income and faster growth business. First of all we created strategic plan to attract customers. Offering them great service, giving rewards to loyal customers, reasonable pricing, clean and sanitized environment and getting customers feedback are part of our strategic plan. Then we conducted market segmentation to be able to identify their needs and wants. And lastly we are able to create a product that will satisfy their needs. II. Competitive Factors Existing Rivals Our existing rivals are the TCNHS Canteen, KSU Canteen and street vendors near the campus. TCNHS Canteen has good location, business is stable, health conscious, price is high, and business cannot cover great number of consumers. KSU Canteen has good location, business is unstable, unhealthy products, price is lower, and business cannot cover great number of consumers. Street vendors location is okay, business is unstable, unhealthy products, price is lower, sanitary is unsure, there are many of them. Entrants New entrants are also considered threats in our business. The threats of new entrants can lessen by establishing loyal customers and upgrading the business if needed. Buyers of Purchasers Most of our buyers are people inside the campus (students, teachers, staffs). We will be able to gain their trust and loyalty by offering them quality product and better services. We also aim to improve our business inside and out. Suppliers Our suppliers are those who delivered raw materials for our product. We will be able to gain their loyalty to them. Negotiations are also fair for each side. Substitutes Upgrading the product is one way to compete against substitute products. III. Marketing Orientation Market orientation is applied to the people who are involved in running the business. Marketing orientation is applied through seminars, training and orientation of staffs and others. This will tackle specific subjects like how to run the business, what approach is given to customers and many more. IV. Market Segmentation Geographic and demographic segmentation was adopted in the market segmentation of the business. Geographic segmentation covers peoples’ interest, values, preferences, climate, city/country, consumer, needs. Target Customers Students mostly aged 12 to 18, dependent; school has highest number of population in school, number 1 target costumer. Teacher’s financially independent, Visitors outsiders who visits TCNHS with significant purpose. Positioning The product will be positioned in a place where it stands out to attract customers. The business will be located in front of senior high school building faces the school gate which is noticeable. V. SWOT Strength Weaknesses  Affordable Price  Fund  Healthy and Unique Beverage  Lack of Employee taste  Nutritious Content of Product  Good working relationship but perform with employees  Good interpersonal communication among partners which give way to smooth decision making process Opportunities Threats  High Number of Buyers  A   New Entrants  Substitute Products ineffective competitor  Product can easily imitated A uniqueness of the product that  Competitors product price is market vacated by an give trademarks to the customer VI. Marketing Strategy lower than our business The business will use social media, flyers, and tarpaulin poster to remind potential customers that the business is existing. It will highlight the good points about the business to attract customers. Proper uniform of staffs is present and the business will have its own theme song. VII. Contingency Plans Contingency plan is made in case of emergency or its downfall. Obtaining loan and attracting investors and selling unstable personal things are the possible options if unwanted happenings happen. Selling the business and starting a new business can happen if the damage of business is big. CHAPTER III: PRODUCTION CONCEPT I. Product Concept The foundation of our product is its product. The product is buko shake, the buko shake has no preservatives because it is made from young coconut and shaved ice. It is surely healthy and delicious! II. Product Costing Buko beats summer 20 and 25 III. Location Map IV. Perspective Design with Floor Plan V. Productive Process The product is processed using equipment’s specialized for making buko beats summer. The products are processed manually by the owner. VI. Flow of Order/Delivery When raw materials are delivered by the supplier then the product is processed and sealed. After that it is delivered to its target market. Receive and organize the order Prepare ingredient s then blend VII. Package Serve List of Raw Materials The raw materials used in this business are meat of coconut, sugar; condense milk/ evaporated milk, coconut juice and ice. The ingredients will be used for the preparations, in creating Buko Beats Summer Shake to deliver the product of the customers. The ingredients should be fresh and new before mixing it on the blender and serve to the costumers, to make them satisfied. VIII. List of Machinery and Equipment The machinery and equipment that will be used in this product is blender, freezer, and ice crusher, bottle puncher. EQUIPMENT Funnel, measuring spoons, measuring cups, sterilized plastic bottle. This equipment will be used for making a buko beats summer shake. FREEZER This freezer will be used in making an ice to put in buko beats summer shake. ICE CRUSHER This ice crusher will be used for crushing the ice in fastest way in making buko beats summer. BLENDER The blender is the most needed in making buko shake, because it will be use completely in mixing all the ingredients to made buko beats summer. BOTTLE PUNCHER It creates a whole one bottle to be able to insert the straw easily. CABINET ROCK For storage purposes. IX. List of Packaging Materials For the packaging, seal and sealer will be used as well as the plastic bottle. X. List of Office Supplies The office supplies that will be used are the paper to record any transactions made and pen as well as the calculator for calculating and others. XI. List of Utilities As for the utilities, water and electricity are the most needed utility, also table and chairs. XII. Quality Measures Given the importance of quality to almost all businesses, it is important that quality is measured. They are many ways to do this. Business can measure quality aspects such as failure or rejects rates, customer complaints, customer satisfaction (usually measured by a survey), customer loyalty (evident from repeat purchases, or renewal rates). However, it is a matter of personal opinion and what constitutes an acceptable level of quality will vary from one individual to another. Not all aspects of quality are tangible- for example the degree of assurance given by firm’s name or reputation can be very important even though it is hard to measure. CHAPTER IV: PERSONNEL AND ORGANIZATION I. Key Personnel and Organization KEY PERSONNEL 1. Scarlet Datiles, 18, who works at Buko Beats Summer as a kitchen worker. 2. Sanchie Bona, 18, works at Buko Beats Summer as a Cashier. And she wants to be an Architect soon. 3. Allen Nadiahan, 19, who works at Buko Beats Summer as Business Manager. 4. Aiza Bangngayon, 17, works at Buko Beats Summer as a Warden. 5. Enerbon Bactad, 19, who works at Buko Beats Summer as a kitchen worker 6. Jaydee Labbutan, 17, works as an waiter at Buko Beats Summer. ORGANIZATION CHART BUSINESS MANAGER ALLEN JAY NADIAHAN WARDEN OR WAITER AIZA BANGNGAYON JAYDEE LABBUTAN KITCHEN WORKER CASHIER SANCHIE BONA SCARLET DATILES ENERVON BACTAD II. Manpower Daily Schedule Our employees will start their work 8 am to 5pm. Monday to Saturday so that Sunday will be their rest day. There will be no overtime so that they can rest early and gain strength for the other day. Cashier The one who will work at the cash register, getting the customers payment and also he/she will be the one who will get the order of the customers. Warden/Waiter The one who will serve the customers’ orders Kitchen’s Worker They are the one who will make the order of the customers. III. Hiring of Personnel Process 1. Identification of the Need for the Position The position is determined based on the need of the business in terms of human resources. After determining the need then hiring will take place. 2. Recruitment plan for the job The recruitment plan will contain job descriptions to be filled out by the job seeker. The job description will be able to identify if the job seeker fits the job position. 3. Publicity of the availability of the Open Position The first step to do so is to notify the current employees of the job position that the business needs. If no employees take the job position due to lack of qualification then the recruitment will takes place externally. Posting the job hiring will be done through social media, posters and flyers. 4. Review of Applications The resume and cover letter review is inspected by the owner. The owner would choose who are qualified for the job. 5. Interview for Most Qualified Prospective Employees Interview is done after the owner chose the most qualified applicants for the job. The owner would interview these applicants. The interview questions would contains questions related to that specific job and might contain some personal information, semi-structured interview is applied. 6. Checking of References/ Background Checking The references must be included in the resume and that references would be a way to perform background checks. It is important to know the background of the applicants to make sure that hiring the applicant is safe for the business. 7. Selection of most qualified applicant The applicant who has the most qualification is perfect for the job. 8. Job Offerings and Notifications Job offer is done through sending notifications to the qualified applicants. 9. Negotiation of Salary Details and Starting date The owner and the applicant should have a meeting to discuss the amount of salary given to the applicant or employer. The salary depends on the complicatedness of the job. 10. Welcoming of new employee New employee is welcomed through throwing little party. In this process other employees will make sure that that the newbie would feel comfortable. IV. Salary of staff and Personnel Since we will be the one to sell our products and we all have part in preparing and producing we made, the profit that the business can produce will be equally divided by ourselves because we considered ourselves the staffs and personnel’s in this business. CHAPTER V. FINANCIAL PLAN I. Cash flow A. Before business operation or start of production Cash In Starting Cash Owner 10,000 Benefactors 3,000 Cash In: 13,0000 Cash Out Pre-Operating Expenses 500 Marketing Expenses 1,500 Direct Material 3,000 Fixed Asset 3,0000 Cash Out: Total: 8,000 5,000 B. After 1 month business operations or sales Working Capital Cash sales for a Month Less: Cost of Sold Goods Administrative Expenses 13,000 10,000 2,000 3,000 Total: Gross Profit before Tax Deduction Tax for a Month Net Profit 5,000 5,000 500 4,500 Total Project Cost Administrative Expenses Pre-Operating Expenses 500 Marketing Expenses 1,500 2,000 Fixed Asset Production Tool 1,500 Facilities 3,000 4,500 Working Capital Direct Material 3,000 Direct Labor 1,500 Benefits 60 4,560 II. Income Statement One month For the period ended March2020 (March 1 to March 30, 2020) Sales: 4,500 bottles X 20 90,000 Less: Cost of Goods Sold Material 10,500 Labor 9,300 Overhead cost 20,000 Total: Gross Profit 39,800 50,200 Less: Operating Expenses Marketing Expenses 13,500 Administrative Expenses Benefits 1,000 Pre-Operating Expenses 5,000 Production 6,000 Other Operating Expenses 2,000 Total: Gross Operating Profit 27,500 22,700 Book Keeper’s Fee(per 1,000 month) Net Operating Profit 21,700 Net Profit Before Income 21,700 Taxes

Report "Business Plan Final"

IMAGES

  1. Buko Juice Shake Business Plan [Sample Template]

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  2. Buko Shake Foodcart Business Package

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  3. BUKO SHAKE Recipe for Business

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  4. Best Buko Shake Food Cart Franchises in the Philippines

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  5. 😝 Buko shake recipe for business. Buko Shake. 2022-10-22

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  6. Buko Shake in a Bottle with Costing

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VIDEO

  1. Video walk-through of 4207 Des Prez Court Hernando Beach FL 34607

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  3. BUKO JUICE BUSINESS (KUMITA NG 800 T0 1,200 PESOS A DAY) SIMPLE AT MALIIT NA NEGOSYO

  4. Merienda time with Buko shake!

COMMENTS

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  2. Business Plan-Buko shake

    Dyca® Buko Juice Shake Bar, Inc. is a licensed Buko juice shake cum smoothie and juice bar business that will be based in Manila Quezon city, Philippines. We are a unique Buko juice shake brand because we do not just sell assorted flavor of Buko juice shakes, but we will also engage in the sale of our franchise since this is a green business ...

  3. Entrepreneurship Chapter I: Business Overview I. Name of The ...

    Business Plan Final - Free download as Word Doc (.doc), PDF File (.pdf), Text File (.txt) or read online for free. This document provides an overview of a proposed buko shake business called Buko Beats Summer. Some key points: 1) The business will be located inside Tabuk City National High School and will sell buko shakes made from fresh young coconut.

  4. Buko Juice Shake Business Plan [Sample Template]

    A Sample Buko Juice Shake Business Plan Template 1. Industry Overview. Buko juice shake is a simple mixture the fledgling coconut water, coconut sausage and low, it's very refreshing and very healthy. Naturally refreshing, coconut water has adenine sweet, nutty savor. ... Business plan buko juice - Download as a PDF or view live for free. 8 ...

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    5/24/2024. View full document. A MARKETING PLAN OF SPECIAL BUKO SHAKE. 1.Mission Statement To bring the refreshing taste of the tropics to every sip. To serve delicious and nutritious shakes for a healthier lifestyle. To provide customers with the authentic taste of young coconut shake, hassle-free. 2.0 Current Market Position In a market ...

  11. Juice Bar Business Plan PDF Example

    February 28, 2024. Business Plan. Creating a comprehensive business plan is crucial for launching and running a successful juice bar. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your juice bar's identity, navigate the competitive market, and secure funding for growth.

  12. Business Plan Shake N Joy

    BUSINESS-PLAN-SHAKE-N-JOY - Free download as PDF File (.pdf), Text File (.txt) or read online for free. Shake n' Joy is a new food business that will sell fresh fruit shakes and banana fries in Candelaria, Quezon. It is owned equally by five partners who have experience in the food industry. The business aims to offer affordable yet healthy products to students and residents.

  13. Buko Fresh: Buko Shake and Fresh Buko Food Cart Franchise Business

    So, grab the best buko juice, buko shake franchise in town, and start a refreshing business especially on hot summer days. Our Buko Juice Franchise Concept is Buko Fresh Franchise Starts at P149,000.00. Inclusions: The use of "Buko Fresh" trade name; A mini high-end food cart (measures 7 ft x 5ft x2.5 ft) Equipment for Buko Fresh operation

  14. Fruit Shake Business

    Choose fresh ripe fruits. 2. Peel and remove seeds (when needed) slice fruits into smaller pieces.Remove seeds. 3. Weigh or measure 40 gms. or 1/3 cup fruit and put in blender. Add milk and sugar. 4. Fasten lid of blender and press start button. Use high speed for about 20-30 seconds.

  15. Juice Bar Business Plan Template [Updated 2024]

    Juice Bar Business Plan. Over the past 20+ years, we have helped over 10,000 entrepreneurs and business owners create business plans to start and grow their juice bars and smoothie bars. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a juice/smoothie ...

  16. Buko Juice Shake Business Plan [Sample Template]

    The cost of launching a websites - $600. That cost for our opening party - $5,000. Miscellaneous - $5,000. We wish need an estimate of three hundred and hundred thou dollars ($350,000) to successfully place up our Buko sap shake bar business in Fort Lauderdale - Florida.

  17. Business Plan Rae.docx

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  18. Fruit Shake Business Plan [Sample Template]

    A Sample Fruit Shake Business Plan Template 1. Industry Overview. Fruit shake business is a subsidiary of the global fruit and vegetable processing industry and players in this industry are engaged in the processing and packaging of fresh fruits and vegetables into canned, bottled, frozen, dried (except sun-dried) or otherwise processed or preserved food products for human consumption.

  19. Buko Shake (Coconut Milkshake)

    In a saucepot, combine sugar and water. Over medium heat, bring to a simmer, stirring regularly, until sugar is dissolved and syrup is clear and no longer cloudy. Remove the simple syrup from heat and allow to cool completely. In a blender, combine coconut meat, coconut juice, evaporated milk, simple syrup, and ice.

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