phd marketing thesis topics

Marketing Thesis Topics

To aid in this important decision-making process, we have compiled an extensive list of 600 thesis topics, categorized into 20 distinct areas of marketing. These categories encompass a wide range of marketing subfields, from digital marketing and consumer behavior to brand management and viral marketing, ensuring that every student can find a topic that resonates with their academic focus.

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Each topic is carefully selected to reflect current industry trends and academic research, making them not only academically rigorous but also highly pertinent to the evolving landscape of marketing. Whether you are interested in exploring the latest digital marketing strategies or understanding consumer behavior in emerging markets, our comprehensive list offers diverse options for meaningful research.

In addition to providing this extensive list of marketing thesis topics, iResearchNet is committed to supporting students throughout their thesis-writing journey. Our expert writing services offer customized assistance, ensuring that students can craft high-quality, original theses that meet academic standards and make a significant contribution to the field of marketing.

600 Marketing Thesis Topics and Ideas

Selecting a well-defined thesis topic is a critical step in the academic journey, especially in the diverse and rapidly evolving field of marketing. A carefully chosen topic not only lays the groundwork for a successful thesis but also ensures that the research conducted is relevant to both academic and industry standards. To assist students in this crucial process, we have organized an extensive list of thesis topics into 20 distinct categories, each reflecting key aspects of marketing research. These categories cover a broad spectrum of marketing disciplines, from traditional areas like advertising and consumer behavior to contemporary challenges such as digital marketing and influencer marketing. By addressing both established and emerging topics, this list offers students the opportunity to explore a wide range of issues that are both significant and innovative in today’s marketing landscape.

• The impact of emotional appeal in advertising on consumer behavior
• Effectiveness of online vs. traditional advertising in reaching target audiences
• The role of celebrity endorsements in brand advertising
• How advertising influences consumer purchasing decisions
• The impact of cultural differences on global advertising strategies
• Analyzing the effectiveness of social media advertising campaigns
• The role of humor in advertising and its impact on brand recall
• The influence of gender stereotypes in advertising
• The effectiveness of targeted advertising in the digital age
• The role of visual elements in print advertising
• Advertising ethics: balancing creativity and responsibility
• The impact of advertising on consumer brand loyalty
• The effectiveness of influencer advertising compared to traditional methods
• Advertising strategies for launching new products
• The role of emotional branding in advertising
• How nostalgia is used in advertising to connect with consumers
• The influence of color psychology in advertising campaigns
• The impact of advertising on children’s purchasing behavior
• Advertising in the age of ad blockers: challenges and opportunities
• The effectiveness of direct mail advertising in the digital era
• The role of music in television advertising
• How brand storytelling in advertising influences consumer perceptions
• The impact of negative advertising on brand reputation
• The role of corporate social responsibility in advertising
• The effectiveness of interactive advertising in engaging consumers
• The impact of political advertising on voter behavior
• How digital billboards influence consumer behavior
• The role of advertising in building brand equity
• The effectiveness of viral advertising campaigns
• The influence of advertising frequency on consumer attitudes
• The impact of social media on consumer buying behavior
• How cultural factors influence consumer behavior in international markets
• The role of brand loyalty in consumer purchasing decisions
• The influence of packaging on consumer buying behavior
• The impact of price sensitivity on consumer choice
• How online reviews influence consumer behavior
• The role of consumer trust in e-commerce transactions
• The impact of environmental awareness on consumer purchasing behavior
• How consumer behavior differs between online and offline shopping
• The influence of peer pressure on teenage consumer behavior
• The impact of consumer behavior on brand switching
• How consumer perception of quality affects brand choice
• The role of emotions in consumer decision-making
• The impact of lifestyle changes on consumer behavior
• How consumer behavior is influenced by advertising
• The role of brand personality in shaping consumer preferences
• The influence of social media influencers on consumer behavior
• How consumer behavior changes during economic recessions
• The impact of consumer behavior on product innovation
• The role of consumer behavior in the success of new product launches
• How technology influences consumer behavior in retail
• The impact of consumer behavior on brand image
• The influence of consumer behavior on pricing strategies
• How consumer behavior is affected by brand reputation
• The role of cultural diversity in shaping consumer behavior
• The impact of consumer behavior on the effectiveness of marketing campaigns
• How generational differences influence consumer behavior
• The influence of consumer behavior on product development
• The role of consumer behavior in shaping marketing strategies
• How consumer behavior is influenced by economic factors
• The impact of search engine optimization on online visibility
• How content marketing drives consumer engagement
• The effectiveness of email marketing in customer retention
• The role of digital marketing in brand building
• How digital marketing strategies influence consumer behavior
• The impact of mobile marketing on consumer engagement
• The role of influencer marketing in digital campaigns
• How personalization in digital marketing affects consumer loyalty
• The effectiveness of pay-per-click advertising in driving sales
• The role of data analytics in shaping digital marketing strategies
• The impact of social media marketing on brand awareness
• How digital marketing is transforming the retail industry
• The role of video marketing in digital strategies
• The impact of digital marketing on consumer trust
• How artificial intelligence is revolutionizing digital marketing
• The effectiveness of remarketing campaigns in increasing conversions
• The role of user-generated content in digital marketing
• How voice search is changing digital marketing strategies
• The impact of digital marketing on small businesses
• How digital marketing is driving globalization
• The role of automation in digital marketing
• How digital marketing strategies vary across industries
• The impact of digital marketing on traditional marketing channels
• The role of augmented reality in digital marketing
• How digital marketing is enhancing customer experiences
• The effectiveness of social media ads compared to traditional ads
• How blockchain technology is influencing digital marketing
• The role of big data in digital marketing strategies
• The impact of GDPR on digital marketing practices
• How digital marketing is evolving with the rise of the Internet of Things
• The impact of green marketing on consumer behavior
• How green marketing influences brand loyalty
• The role of green certifications in marketing strategies
• The effectiveness of eco-labeling in green marketing
• How green marketing affects corporate reputation
• The role of sustainability in green marketing campaigns
• How green marketing is transforming the fashion industry
• The impact of green marketing on product innovation
• The role of green marketing in building brand equity
• How consumer perceptions of green products influence buying decisions
• The effectiveness of green marketing in the automotive industry
• How green marketing strategies differ across global markets
• The role of green marketing in reducing carbon footprints
• The impact of green marketing on business profitability
• How green marketing is influencing packaging design
• The role of corporate social responsibility in green marketing
• How green marketing affects customer satisfaction
• The effectiveness of green marketing in the food and beverage industry
• How green marketing strategies are driving corporate change
• The role of green marketing in promoting renewable energy
• The impact of green marketing on brand positioning
• How green marketing influences consumer trust
• The effectiveness of cause-related marketing in green initiatives
• How green marketing is shaping consumer expectations
• The role of government regulations in green marketing strategies
• How green marketing is evolving in response to environmental concerns
• The impact of green marketing on supply chain management
• How green marketing strategies enhance competitive advantage
• The role of green marketing in consumer education
• How companies are integrating green marketing into their overall strategies
• The role of strategic marketing management in business success
• How marketing management practices influence brand equity
• The impact of marketing management on customer relationship management
• How marketing management strategies vary across industries
• The role of marketing management in product lifecycle management
• How marketing management affects corporate profitability
• The impact of marketing management on brand positioning
• How marketing management practices influence consumer loyalty
• The role of digital tools in marketing management
• How marketing management drives business innovation
• The impact of marketing management on market segmentation
• How marketing management strategies influence advertising effectiveness
• The role of marketing management in global expansion
• How marketing management practices are evolving in the digital age
• The impact of marketing management on competitive advantage
• How marketing management influences pricing strategies
• The role of marketing management in customer acquisition
• How marketing management affects customer retention
• The impact of marketing management on brand awareness
• How marketing management strategies vary by company size
• The role of marketing management in product development
• How marketing management practices influence customer satisfaction
• The impact of marketing management on market research
• How marketing management drives corporate social responsibility initiatives
• The role of marketing management in brand revitalization
• How marketing management strategies are affected by globalization
• The impact of marketing management on sales performance
• How marketing management practices influence business sustainability
• The role of marketing management in crisis communication
• How marketing management is integrated into overall business strategy
• The impact of segmentation strategies on market penetration
• How branding strategies influence consumer perception
• The role of pricing strategies in competitive markets
• How positioning strategies drive brand success
• The impact of differentiation strategies on brand loyalty
• How integrated marketing communication strategies enhance brand equity
• The role of innovation in marketing strategies
• How digital marketing strategies influence customer engagement
• The impact of global marketing strategies on brand awareness
• How social media strategies affect consumer behavior
• The role of content marketing in brand strategy
• How cause-related marketing strategies impact consumer trust
• The effectiveness of customer-centric marketing strategies
• How multi-channel marketing strategies drive sales growth
• The role of experiential marketing in brand building
• How relationship marketing strategies enhance customer loyalty
• The impact of product line extension strategies on brand equity
• How niche marketing strategies influence market share
• The role of rebranding strategies in business turnaround
• How data-driven marketing strategies enhance decision-making
• The impact of viral marketing strategies on brand visibility
• How influencer marketing strategies affect brand perception
• The role of customer segmentation in targeted marketing strategies
• How omni-channel marketing strategies improve customer experience
• The effectiveness of guerrilla marketing strategies in crowded markets
• How digital transformation is shaping marketing strategies
• The role of storytelling in brand strategy
• How sustainable marketing strategies influence consumer behavior
• The impact of loyalty programs on marketing strategies
• How marketing strategies differ in B2B vs. B2C contexts
• The impact of influencer marketing on consumer behavior
• How influencer marketing strategies vary across platforms
• The role of influencer credibility in marketing effectiveness
• How influencer marketing drives brand awareness
• The impact of influencer marketing on purchasing decisions
• How micro-influencers compare to macro-influencers in marketing campaigns
• The role of influencer partnerships in brand building
• How influencer marketing strategies affect brand loyalty
• The impact of social media algorithms on influencer marketing
• How influencer marketing influences brand perception
• The role of influencer marketing in product launches
• How brands measure the ROI of influencer marketing campaigns
• The impact of influencer marketing on customer trust
• How influencer marketing strategies vary by industry
• The role of authenticity in influencer marketing success
• How influencer marketing drives engagement on social media
• The impact of influencer marketing on brand reputation
• How influencer marketing affects customer retention
• The role of storytelling in influencer marketing
• How influencer marketing strategies are evolving with changing consumer preferences
• The impact of influencer marketing on small businesses
• How influencer marketing complements traditional advertising strategies
• The role of influencer marketing in building online communities
• How brands select influencers for their marketing campaigns
• The impact of influencer marketing on brand visibility
• How influencer marketing strategies are influenced by cultural factors
• The role of influencer marketing in the fashion industry
• How influencer marketing affects consumer trust in e-commerce
• The impact of influencer marketing on luxury brand positioning
• How influencer marketing is reshaping the advertising landscape
• How social media marketing influences consumer behavior
• The role of social media in customer relationship management
• How social media platforms differ in marketing effectiveness
• The impact of social media marketing on sales performance
• How social media algorithms affect marketing strategies
• The role of user-generated content in social media marketing
• How social media marketing drives customer engagement
• The impact of social media marketing on brand loyalty
• How social media influencers enhance marketing campaigns
• The role of social media marketing in product launches
• How social media marketing strategies vary by industry
• The impact of social media marketing on customer acquisition
• How social media marketing influences brand perception
• The role of social listening in social media marketing
• How social media marketing is integrated into omni-channel strategies
• The impact of social media marketing on consumer trust
• How social media marketing drives website traffic
• The role of social media analytics in shaping marketing strategies
• How social media marketing affects customer retention
• The impact of social media marketing on small businesses
• How social media platforms are evolving as marketing channels
• The role of paid advertising in social media marketing
• How social media marketing strategies are adapted for global markets
• The impact of social media marketing on brand equity
• How social media marketing complements traditional advertising
• The role of video content in social media marketing success
• How social media marketing strategies are influenced by cultural trends
• The impact of social media marketing on public relations
• How brands build communities through social media marketing
• The impact of brand management on consumer loyalty
• How brand management strategies influence brand equity
• The role of brand management in product lifecycle management
• How brand management affects corporate reputation
• The impact of rebranding on brand perception
• How brand management drives business growth
• The role of brand management in global expansion
• How brand management strategies vary by industry
• The impact of brand management on customer satisfaction
• How brand management influences brand differentiation
• The role of brand management in crisis communication
• How brand management strategies are evolving in the digital age
• The impact of brand management on competitive advantage
• How brand management affects pricing strategies
• The role of brand management in customer acquisition
• How brand management drives innovation
• The impact of brand management on market positioning
• How brand management strategies influence advertising effectiveness
• The role of brand management in building brand equity
• How brand management affects product development
• The impact of brand management on corporate social responsibility
• How brand management strategies enhance customer experience
• The role of brand management in B2B vs. B2C contexts
• How brand management influences supply chain management
• The impact of brand management on organizational culture
• How brand management strategies vary across global markets
• The role of brand management in luxury brand positioning
• How brand management affects employee engagement
• The impact of brand management on brand trust
• How brand management strategies are adapted for emerging markets
• The impact of public relations on corporate reputation
• How public relations strategies influence brand perception
• The role of public relations in crisis management
• How public relations contributes to brand awareness
• The impact of public relations on consumer trust
• How public relations strategies are evolving in the digital age
• The role of public relations in corporate social responsibility
• How public relations influences media coverage
• The impact of public relations on stakeholder engagement
• How public relations supports brand management efforts
• The role of public relations in managing corporate communication
• How public relations strategies vary by industry
• The impact of public relations on investor relations
• How public relations drives corporate transparency
• The role of public relations in government relations
• How public relations strategies influence public opinion
• The impact of public relations on employee relations
• How public relations supports marketing campaigns
• The role of public relations in shaping corporate identity
• How public relations influences crisis communication effectiveness
• The impact of public relations on brand loyalty
• How public relations strategies are adapted for global markets
• The role of public relations in non-profit organizations
• How public relations affects brand trust
• The impact of public relations on community relations
• How public relations strategies vary between B2B and B2C contexts
• The role of public relations in managing social media communication
• How public relations contributes to organizational change
• The impact of public relations on customer perception
• How public relations supports product launches
• The impact of cultural differences on international marketing strategies
• How international marketing influences brand positioning
• The role of global marketing strategies in achieving market penetration
• How international marketing drives global brand equity
• The impact of localization on international marketing success
• How international marketing strategies vary across regions
• The role of digital marketing in international market expansion
• How international marketing affects cross-cultural communication
• The impact of international marketing on global supply chains
• How international marketing influences pricing strategies
• The role of international marketing in building global brands
• How international marketing drives competitive advantage
• The impact of international marketing on product adaptation
• How international marketing strategies support global expansion
• The role of international marketing in managing global advertising
• How international marketing affects customer acquisition in new markets
• The impact of international marketing on brand consistency
• How international marketing strategies are influenced by regional regulations
• The role of international marketing in achieving global customer engagement
• How international marketing supports business diversification
• The impact of international marketing on market entry strategies
• How international marketing drives consumer behavior in emerging markets
• The role of international marketing in global strategic alliances
• How international marketing influences global product development
• The impact of international marketing on global distribution channels
• How international marketing strategies are adapted for cultural sensitivity
• The role of international marketing in managing global brand reputation
• How international marketing supports global e-commerce growth
• The impact of international marketing on cross-border partnerships
• How international marketing strategies address global market challenges
• The impact of integrated marketing communications on brand awareness
• How marketing communications strategies influence consumer perception
• The role of marketing communications in product launches
• How marketing communications drive brand loyalty
• The impact of digital marketing communications on customer engagement
• How marketing communications strategies vary by industry
• The role of marketing communications in shaping brand identity
• How marketing communications affect consumer buying decisions
• The impact of marketing communications on sales performance
• How marketing communications strategies support customer retention
• The role of marketing communications in building brand equity
• How marketing communications are adapted for global markets
• The impact of social media on marketing communications effectiveness
• How marketing communications drive customer acquisition
• The role of content in marketing communications strategies
• How marketing communications support corporate reputation management
• The impact of marketing communications on consumer trust
• How marketing communications strategies vary between B2B and B2C contexts
• The role of visual elements in marketing communications success
• How marketing communications influence brand positioning
• The impact of marketing communications on consumer brand perception
• How marketing communications drive digital engagement
• The role of storytelling in marketing communications effectiveness
• How marketing communications strategies are evolving in the digital age
• The impact of email marketing on marketing communications
• How marketing communications influence brand differentiation
• The role of public relations in marketing communications success
• How marketing communications support crisis management efforts
• The impact of mobile marketing on marketing communications
• How marketing communications strategies drive product awareness
• The impact of marketing analytics on decision-making processes
• How marketing analytics drives customer segmentation strategies
• The role of predictive analytics in shaping marketing strategies
• How marketing analytics influences consumer behavior insights
• The impact of marketing analytics on campaign effectiveness
• How marketing analytics supports personalization strategies
• The role of big data in marketing analytics
• How marketing analytics drives ROI measurement
• The impact of marketing analytics on customer retention
• How marketing analytics influences pricing strategies
• The role of marketing analytics in optimizing digital marketing efforts
• How marketing analytics supports lead generation strategies
• The impact of marketing analytics on customer journey mapping
• How marketing analytics drives content marketing success
• The role of marketing analytics in shaping brand strategies
• How marketing analytics influences market segmentation
• The impact of marketing analytics on social media marketing effectiveness
• How marketing analytics supports multi-channel marketing strategies
• The role of marketing analytics in improving customer experience
• How marketing analytics drives competitive analysis
• The impact of marketing analytics on marketing automation
• How marketing analytics supports customer acquisition strategies
• The role of marketing analytics in enhancing campaign targeting
• How marketing analytics influences product development decisions
• The impact of marketing analytics on brand equity measurement
• How marketing analytics supports customer lifetime value analysis
• The role of marketing analytics in optimizing media spend
• How marketing analytics drives marketing innovation
• The impact of marketing analytics on strategic planning
• How marketing analytics supports business growth strategies
• The impact of customer feedback on product development processes
• How product development strategies influence market success
• The role of innovation in product development
• How product development affects brand positioning
• The impact of product development on customer satisfaction
• How product development drives competitive advantage
• The role of cross-functional teams in product development success
• How product development strategies vary by industry
• The impact of product development on brand equity
• How product development influences product lifecycle management
• The role of market research in product development decisions
• How product development strategies support business growth
• The impact of product development on customer retention
• How product development drives market differentiation
• The role of design thinking in product development innovation
• How product development affects pricing strategies
• The impact of product development on customer loyalty
• How product development supports global market expansion
• The role of product development in sustaining brand relevance
• How product development influences supply chain management
• The impact of product development on time-to-market
• How product development drives product portfolio management
• The role of customer insights in product development success
• How product development strategies support product innovation
• The impact of product development on market entry strategies
• How product development affects brand image
• The role of sustainability in product development decisions
• How product development drives business transformation
• The impact of product development on product launch success
• How product development strategies are adapted for emerging markets
• The impact of event marketing on brand awareness
• How event marketing strategies influence consumer engagement
• The role of event marketing in product launches
• How event marketing drives customer acquisition
• The impact of event marketing on sales performance
• How event marketing supports brand building efforts
• The role of event marketing in shaping brand perception
• How event marketing influences customer loyalty
• The impact of digital marketing on event marketing success
• How event marketing strategies vary by industry
• The role of experiential marketing in event marketing effectiveness
• How event marketing drives word-of-mouth marketing
• The impact of event marketing on customer experience
• How event marketing supports business growth strategies
• The role of social media in event marketing success
• How event marketing influences brand positioning
• The impact of event marketing on customer retention
• How event marketing drives brand advocacy
• The role of event marketing in shaping corporate identity
• How event marketing strategies support community engagement
• The impact of event marketing on brand differentiation
• How event marketing drives sales lead generation
• The role of public relations in event marketing success
• How event marketing influences brand equity
• The impact of event marketing on attendee satisfaction
• How event marketing strategies are adapted for global markets
• The role of sponsorships in event marketing success
• How event marketing drives customer trust
• The impact of event marketing on market penetration
• How event marketing strategies are evolving in the digital age
• The impact of email marketing on customer retention
• How e-marketing strategies influence online sales performance
• The role of e-marketing in customer acquisition
• How e-marketing drives brand awareness
• The impact of personalization in e-marketing strategies
• How e-marketing supports lead generation efforts
• The role of automation in e-marketing success
• How e-marketing influences customer engagement
• The impact of e-marketing on consumer behavior
• How e-marketing drives website traffic
• The role of content in e-marketing effectiveness
• How e-marketing strategies vary by industry
• The impact of e-marketing on brand loyalty
• How e-marketing supports multi-channel marketing strategies
• The role of e-marketing in customer journey mapping
• How e-marketing drives conversion rates
• The impact of e-marketing on customer satisfaction
• How e-marketing influences purchase decisions
• The role of data analytics in e-marketing success
• How e-marketing supports customer segmentation
• The impact of e-marketing on business growth
• How e-marketing drives customer trust
• The role of A/B testing in e-marketing optimization
• How e-marketing influences pricing strategies
• The impact of e-marketing on customer loyalty programs
• How e-marketing supports product launches
• The role of e-marketing in crisis communication
• How e-marketing drives customer retention strategies
• The impact of e-marketing on brand perception
• How e-marketing strategies are evolving with technological advancements
• The impact of brand heritage on luxury brand management
• How luxury brand management influences consumer perceptions
• The role of exclusivity in luxury brand management
• How luxury brand management drives brand loyalty
• The impact of digital marketing on luxury brand management
• How luxury brand management supports premium pricing strategies
• The role of customer experience in luxury brand management
• How luxury brand management influences brand equity
• The impact of global expansion on luxury brand management
• How luxury brand management strategies vary by region
• The role of brand storytelling in luxury brand management
• How luxury brand management drives customer engagement
• The impact of sustainability on luxury brand management
• How luxury brand management influences brand positioning
• The role of social media in luxury brand management success
• How luxury brand management drives brand advocacy
• The impact of brand ambassadors on luxury brand management
• How luxury brand management supports customer acquisition
• The role of exclusivity in maintaining luxury brand status
• How luxury brand management influences brand perception
• The impact of customer relationship management on luxury brand management
• How luxury brand management drives brand differentiation
• The role of innovation in luxury brand management success
• How luxury brand management strategies support product launches
• The impact of market trends on luxury brand management
• How luxury brand management influences customer satisfaction
• The role of cultural factors in luxury brand management
• How luxury brand management supports business growth
• The impact of brand authenticity on luxury brand management
• How luxury brand management drives customer trust
• The impact of social media on fashion marketing strategies
• How fashion marketing drives brand awareness
• The role of influencer marketing in fashion marketing success
• How fashion marketing strategies influence consumer behavior
• The impact of digital marketing on fashion marketing effectiveness
• How fashion marketing supports brand differentiation
• The role of trend forecasting in fashion marketing success
• How fashion marketing drives customer engagement
• The impact of sustainability on fashion marketing strategies
• How fashion marketing influences brand positioning
• The role of celebrity endorsements in fashion marketing campaigns
• How fashion marketing drives sales growth
• The impact of global expansion on fashion marketing strategies
• How fashion marketing supports product innovation
• The role of brand storytelling in fashion marketing success
• How fashion marketing drives customer loyalty
• The impact of cultural trends on fashion marketing strategies
• How fashion marketing influences customer retention
• The role of content marketing in fashion marketing success
• How fashion marketing drives social media engagement
• The impact of digital transformation on fashion marketing strategies
• How fashion marketing supports business growth
• The role of experiential marketing in fashion marketing success
• How fashion marketing drives brand equity
• The impact of consumer behavior on fashion marketing strategies
• How fashion marketing supports brand management efforts
• The role of e-commerce in fashion marketing success
• How fashion marketing drives customer acquisition
• The impact of luxury trends on fashion marketing strategies
• How fashion marketing influences customer trust
• The impact of content marketing on customer engagement
• How content marketing drives brand awareness
• The role of storytelling in content marketing success
• How content marketing strategies influence consumer behavior
• The impact of personalization on content marketing effectiveness
• How content marketing supports lead generation efforts
• The role of video content in content marketing success
• How content marketing drives social media engagement
• The impact of SEO on content marketing strategies
• How content marketing supports business growth
• The role of data analytics in content marketing effectiveness
• How content marketing influences customer retention
• The impact of content marketing on brand loyalty
• How content marketing drives website traffic
• The role of content marketing in shaping brand identity
• How content marketing supports product launches
• The impact of content marketing on consumer trust
• How content marketing drives conversion rates
• The role of interactive content in content marketing success
• How content marketing supports multi-channel marketing strategies
• The impact of content marketing on customer acquisition
• How content marketing drives brand advocacy
• The role of user-generated content in content marketing success
• How content marketing influences brand perception
• The impact of content marketing on sales performance
• How content marketing supports customer segmentation
• The role of content marketing in crisis communication
• How content marketing drives customer loyalty programs
• The impact of content marketing on brand equity
• How content marketing strategies are evolving with technology
• The impact of viral marketing on brand awareness
• How viral marketing strategies influence consumer behavior
• The role of social media in viral marketing success
• How viral marketing drives customer engagement
• The impact of storytelling on viral marketing effectiveness
• How viral marketing supports product launches
• The role of influencers in viral marketing campaigns
• How viral marketing drives brand visibility
• The impact of emotional appeal on viral marketing success
• How viral marketing supports brand building efforts
• The role of user-generated content in viral marketing campaigns
• How viral marketing drives online traffic
• The impact of video content on viral marketing success
• How viral marketing influences consumer trust
• The role of timing in viral marketing effectiveness
• How viral marketing supports customer acquisition strategies
• The impact of cultural relevance on viral marketing success
• How viral marketing drives word-of-mouth marketing
• The role of social sharing in viral marketing effectiveness
• How viral marketing supports brand advocacy
• The impact of humor on viral marketing success
• How viral marketing influences brand perception
• The role of engagement metrics in viral marketing strategies
• How viral marketing drives social media engagement
• The impact of viral marketing on brand loyalty
• How viral marketing supports business growth strategies
• The role of creativity in viral marketing success
• How viral marketing influences customer retention
• The impact of viral marketing on public relations
• How viral marketing drives sales growth

Choosing a marketing thesis topic that resonates with current trends and aligns with your personal academic goals is essential for producing impactful and meaningful research. The comprehensive list of topics provided here spans both traditional and contemporary areas of marketing, offering a broad range of possibilities for your thesis. Whether you are interested in exploring established marketing practices or diving into emerging trends, this list serves as a valuable starting point for your research, paving the way for significant contributions to the field of marketing.

Marketing and Potential Thesis Topics

Marketing is a cornerstone of business success, acting as the bridge between companies and consumers. It encompasses a wide array of activities, from understanding consumer needs to developing strategies that effectively communicate the value of products and services. The field of marketing is vast, with numerous subfields that each present distinct challenges and opportunities for research. From traditional areas like advertising and public relations to contemporary domains such as digital marketing and influencer strategies, marketing offers a rich landscape for academic exploration. For students, choosing a thesis topic in marketing is not just about completing a degree requirement; it’s an opportunity to contribute to a field that plays a critical role in shaping business outcomes.

Current Issues in Marketing

Today’s marketers face a variety of pressing challenges that require innovative solutions and strategic thinking. One of the most significant issues is data privacy, which has become a central concern in the digital age. As consumers become more aware of how their personal information is collected and used, companies must navigate the fine line between personalized marketing and privacy invasion. Effective marketing practices in this area involve transparent data practices and the use of secure, consent-based data collection methods.

Another critical challenge is digital disruption. The rapid evolution of digital technologies has transformed how businesses operate and how they reach their audiences. Marketers must continuously adapt to new platforms, tools, and technologies, such as social media, mobile apps, and digital analytics. This disruption often requires a shift from traditional marketing methods to more dynamic, technology-driven approaches.

Consumer trust is another pressing issue, particularly in a world where misinformation and skepticism are rampant. Building and maintaining trust requires authenticity and consistency in brand messaging, as well as a commitment to ethical marketing practices. Marketers must also be adept at crisis communication, ensuring that they can respond effectively when trust is compromised.

Examples of relevant thesis topics:

• The role of data privacy regulations in shaping digital marketing strategies.
• Strategies for managing digital disruption in traditional marketing models.
• The impact of consumer trust on brand loyalty and marketing effectiveness.

Recent Trends in Marketing

As the marketing landscape evolves, several emerging trends are reshaping how businesses engage with their customers. One of the most prominent trends is personalization. With advancements in data analytics and machine learning, companies can now tailor their marketing efforts to individual consumers’ preferences and behaviors. Personalization enhances the customer experience, leading to higher engagement and conversion rates. However, it also raises concerns about privacy and the ethical use of data.

Another significant trend is the rise of omni-channel strategies. Consumers today interact with brands across multiple channels, from physical stores to online platforms and mobile apps. An effective omni-channel strategy ensures a seamless and consistent experience across all touchpoints, allowing businesses to meet customers wherever they are. This approach not only improves customer satisfaction but also drives sales by providing a more integrated shopping experience.

Sustainability has also become a key focus in marketing, driven by increasing consumer demand for environmentally and socially responsible products. Companies are now incorporating sustainability into their branding and marketing strategies, not just as a means to attract eco-conscious consumers but also as a way to differentiate themselves in a crowded market. This trend is influencing everything from product development to packaging and advertising.

• The effectiveness of personalization in digital marketing campaigns.
• The impact of omni-channel strategies on consumer behavior and brand loyalty.
• The role of sustainability in shaping modern marketing practices.

Future Directions in Marketing

Looking ahead, several developments are poised to shape the future of marketing. One of the most significant is the rise of artificial intelligence (AI). AI is already being used to optimize various aspects of marketing, from content creation to customer segmentation and predictive analytics. As AI continues to evolve, it is expected to play an even more prominent role in decision-making processes, enabling marketers to deliver more targeted and efficient campaigns.

Predictive analytics is another area with significant potential. By analyzing past data, predictive analytics can forecast future consumer behaviors and trends, allowing marketers to be more proactive in their strategies. This capability is particularly valuable in dynamic markets where consumer preferences can shift rapidly. Predictive analytics can help companies stay ahead of the curve, ensuring that their marketing efforts are always aligned with the latest trends.

The increasing prevalence of remote work and digital collaboration tools is also likely to influence marketing practices. As teams become more dispersed, there will be a greater emphasis on digital communication and collaboration. This shift may lead to new forms of virtual marketing and engagement strategies, as companies look for ways to connect with remote audiences in a more meaningful way.

• The impact of artificial intelligence on the future of digital marketing.
• How predictive analytics can enhance marketing strategy development.
• The role of remote work in shaping future marketing practices and team dynamics.

The field of marketing offers a diverse range of topics for thesis research, reflecting its broad scope and the rapid pace of change within the industry. From addressing current challenges such as data privacy and digital disruption to exploring recent trends like personalization and sustainability, there are numerous opportunities for students to make meaningful contributions to the discipline. Looking to the future, developments in artificial intelligence, predictive analytics, and remote work will continue to shape the field, offering even more areas for academic exploration. Students are encouraged to choose topics that not only align with their interests but also have the potential to advance marketing practices and theories in meaningful ways. By doing so, they can contribute to a field that is essential to the success of businesses worldwide.

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Research Topics & Ideas: Marketing

50+ Marketing Research Topic Ideas To Fast-Track Your Project

Finding and choosing a strong research topic is the critical first step when it comes to crafting a high-quality dissertation, thesis or research project. If you’ve landed on this post, chances are you’re looking for a marketing-related research topic , but aren’t sure where to start. If so, you’ve come to the right place.

Here, we’ll explore a variety of marketing-related research ideas and topic thought-starters, covering both traditional marketing (offline media) and digital marketing (including social media marketing, content marketing and the like). We’ll also look at actual dissertations and theses from marketing students to give you a view of what a well-defined research topic looks like.

NB – This is just the start…

The topic ideation and evaluation process has multiple steps . In this post, we’ll kickstart the process by sharing some research topic ideas within the marketing domain. This is the starting point, but to develop a well-defined research topic, you’ll need to identify a clear and convincing research gap , along with a well-justified plan of action to fill that gap.

If you’re new to the oftentimes perplexing world of research, or if this is your first time undertaking a formal academic research project, be sure to check out our free dissertation mini-course. In it, we cover the process of writing a dissertation or thesis from start to end. Be sure to also sign up for our free webinar that explores how to find a high-quality research topic. 

Overview: Marketing-Related Topics

• How to find a research topic (video)
• Traditional (offline) marketing topics/ideas
• Digital (online) marketing topics/ideas
• Examples of actual dissertation topics
• Free Webinar : Topic Ideation 101
• Where to get extra help

How To Find A Research Topic

Before we look at specific research ideas and topics, it’s useful to first understand what the topic ideation process entails and how to go about finding and refining viable topic ideas. In the video below, we cover exactly that. So, if you’re a first-time researcher, be sure to watch this tutorial before jumping into the collection of marketing research topics we present below. 

Now that you’ve got a big-picture view of the topic ideation process, we can dive into a few research ideas to get your creative juices flowing. Please note that these research topic ideas are intentionally broad and generic, so you will need to refine them a fair deal using the techniques we discussed in the video above.

To make life a little easier for you, we’ve grouped the topic ideas based on two main categories – traditional marketing and digital / online marketing . For the latter, we’ve divided it up into a few subcategories, including social media marketing, content marketing and search marketing. That said, there is naturally some overlap between topics, so keep this in mind.

Research Ideas: Traditional Marketing

• The perceived effectiveness of different types of direct mail campaigns (e.g., postcards, catalogues, brochures) among small business owners in New York
• The perception and use of traditional marketing in creating and nurturing customer loyalty and retention among UK Financial Firms.
• The impact of demographic targeting on traditional marketing performance among green businesses
• The perception of different types of sales promotion (e.g., discounts, coupons, contests) among GenZ consumers
• The continued use of celebrity endorsements in traditional marketing campaigns, post-2020.
• Exploring factors related to outdoor advertising recall in India
• Measuring the ROI of traditional marketing efforts: a review of current methods
• Comparing the effectiveness of different traditional media channels (e.g., television, radio, print) in driving engagement and conversions among established brands
• The use of public relations in traditional marketing campaigns among large insurance companies
• The role of event marketing in building brand awareness and engagement: perceptions among marketing professionals in the UK

Research Ideas: Digital/Online Marketing

Social media marketing

• The use of artificial intelligence in social media marketing among online fashion companies in Sweden
• The impact of social media on public relations and media relations: a Case Study of Nandos
• The role of Twitter in crisis communication and reputation management: a discourse analysis
• The impact of social media influencer presence on brand loyalty and customer retention among Gen X.
• The use of social media for market research and consumer insights among SMEs in Kenya
• The impact of social media on consumer buying behaviour of fast food in Italy
• The challenges and opportunities of social media in global and multicultural marketing: perceptions of marketing departments in large corporations
• The relationship between social media engagement and website traffic: an analysis of fitness brands
• The effectiveness of influencer marketing on social media platforms for household cleaning products in the UK
• The perceptions and understanding of paid vs organic social media advertising among Gen Z consumers in San Francisco

Content marketing

• The use and understanding of micro-moments in creating personalized content experiences among content creators in the USA
• Comparing the effectiveness of methods of personalization of content marketing: an evaluation of best practice
• The experiences and use of SEO in content marketing strategy among small online businesses
• The use of social media influencers in content marketing campaigns: a Case Study of Hello Fresh
• Comparing different content distribution channels for different types of content: perceptions of best practices among content marketing experts
• The use of user-generated content in building brand trust and engagement among green companies in the UK
• Measuring the ROI of content marketing efforts among luxury brands
• The perception and use of Chat GPT in content creation among small online businesses
• The perceptions of interactive and immersive content formats (e.g., virtual reality, augmented reality) in marketing among consumers: an experimental study
• Comparing image and text-based content formats in driving engagement and conversions on social media: a multi-case study of NGOs

Search engine marketing

• The effectiveness of different ad formats (e.g., text ads, shopping ads, video ads) in Search Engine Marketing for tourist destinations
• The impact of search engine algorithm updates on Search Engine Marketing performance – who are the winners and losers?
• The perception and use of AI and machine learning in Search Engine Marketing strategy and bidding optimization within a UK marketing agency
• The use of voice search and its impact on Search Engine Marketing among food retailers in Switzerland
• The role of local SEO in driving brick-and-mortar sales: a case study of a local fashion outlet in France
• The impact of mobile optimization on Search Engine Marketing performance and conversion rates in Nigeria
• Comparing analytical tools for measuring ROI of Search Engine Marketing campaigns
• The effectiveness of different types of keywords and search queries in driving traffic towards restaurants in Italy
• The use of remarketing and retargeting in search engine marketing campaigns among marketers
• The understanding and use of schema markup and structured data in improving Search engine marketing performance among Start-Ups

Email marketing

• The perception and use of AI and machine learning in email marketing among NGOs: a focus on personalized content and dynamic segmentation
• The effectiveness of email subject line strategies in driving open and click-through rates: an experimental study
• Comparing A/B testing and multivariate testing in improving email marketing performance: a case study
• The use of personalization on email marketing performance among craft bloggers
• The impact of automated email marketing among local online retailers on customer loyalty and retention
• The use of automation and triggered emails in increasing engagement and conversion rates for online courses
• The perception and understanding of GDPR and other data privacy regulations on email marketing among SMEs
• The role of mobile optimization in email marketing targeting Gen Z consumers
• The challenges of measuring the ROI of email marketing campaigns: perceptions of SMEs
• The effectiveness of different email formats (e.g., text-based, HTML, interactive) in driving engagement: A/B testing for a small online retailer

Marketing-Related Dissertations & Theses

While the ideas we’ve presented above are a decent starting point for finding marketing-related research topic, they are fairly generic and non-specific. So, it helps to look at actual dissertations and theses to see how this all comes together.

Below, we’ve included a selection of research projects from various marketing-related degree programs to help refine your thinking. These are actual dissertations and theses, written as part of Master’s and PhD-level programs, so they can provide some useful insight as to what a research topic looks like in practice.

• The Influences of Brand Personality, Culture, and Social Media on Iconic Brand Preferences (Whelan, 2021)
• Customer Success and the Transformation of Customer Relationships (Raines, 2022)
• The Effects of Online Incentivized Reviews on Organic Review Ratings (Jeong, 2020)
• Are You For Real? The Consumption-Driven Self-Authentication Process And Its Effects On Perceived Brand Authenticity (Kuchmaner, 2020)
• You Are What You Eat: How Food Texture And Packaging Influence Consumer Well-Being (Ning, 2020)
• Social Dialogic Listening: Connecting Marketing Activity To Strategy (Collins, 2020)
• Millennials’ Attitudes Towards Influencer Marketing And Purchase Intentions (Yu, 2019)
• Cannibalization between Two Mercedes-Benz Models and Consumer Behavior (Ma, 2020)
• Selling and Buying Aspects of Used Products That Are Brand Anthropomorphized (Kim, 2019)
• Global Identity: Conceptualization, Measurement, And Implications For Marketing Strategy (Yoruk, 2022)
• The Intersection of Organizational Frontline Marketing and a High-Tech World (Krotz, 2021)
• The Unexplored Impacts of Communication Elements in Marketing (Trinh, 2022)
• Founder Social Identity As A Predictor Of Customer And Competitor Orientation In Small And Medium-Sized Enterprises (Rutherford, 2021)

Looking at these titles, you can probably pick up that the research topics here are far more specific and narrowly-focused , compared to the generic ones presented earlier. This is an important thing to keep in mind as you develop your own research topic. That is to say, to create a top-notch research topic, you must be precise and target a specific context with specific variables of interest . In other words, you need to identify a clear, well-justified research gap.

Fast-Track Your Research Topic

If you’re still feeling a bit unsure about how to find a research topic for your marketing dissertation or thesis, check out our 1-on-1 private coaching services below.

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From admission to dissertation. Tips on making the PhD journey happy, productive and successful

PhD Research Topics In Marketing

New PhD aspirants are anxious about researching the best topics for their PhD program in Marketing. Here I am sharing with you Top 25 PhD Research Topics in Marketing. With one of the topics, you can confidently go ahead into your doctoral program in Marketing

• Thesis of Client Profitability in marketing.
• The Effectiveness of Distribution.
• Customer Retention and Retrieval in the Retail Sector.
• Modern Trends embracing marketing sector
• Fare Marketing analysis and Entry Strategy
• Organized Retailing and Demographic Effects.
• Reliance Services in view of telecom application.
• Cellular Companies and its Future Arena.
• Retail Marketing Analysis in terms of Consumer.
• Impact of Confectionary Products on Kids.
• Reliance Money Structure in Brokerage.
• Marketing Project of famous company Bisleri.
• Consumer Buying Behavioral levels of satisfaction.
• The Impact of  Customer Relationship Management(CRM)
• Loan Search Burdens in the present generation.
• Worldwide Marketing Implementation Strategies.
• E-Marketing Rules to improvise Marketing Economy.
• Marketing (Your Country) Worldwide.
• Publicizing Critical Problems in the current Economy
• Convenience Stores and Loyalty Programs.
• Channel Development through marketing.
• Nonconventional tactics of Distribution.
• Survey of Advertising Channel.
• Packaging drawbacks and effects on Consumer.
•  Effects of Branding and Quality on Consumer.

After bachelors, you think of higher study and want to be at the professional level, a professor and a doctoral title. For this, you should apply for the Ph.D. This is a great challenge for every master’s level student. You must need to write a research paper. If you have excellent research skill and writing skill, then you can proceed with it. One of the most widely recognized issues when composing a Ph.D. research paper is picking the phd research topics in marketing. Luckily, there are Ph.D. pape- composing services and methodologies that will make point determination simpler on your part. To guarantee quality subjects, ensure that you characterize the reason for your paper; this will enable you to create Ph.D. look into topics in promoting that will induce your group of spectators and clarify the significance of your writing reagarding topics of research in marketing. Your preferred research topic ought not just to present a great extent of your field yet additionally give a chance to further research.

For your business development and improvement, marketing is fundamental. Therefore marketing/advertising task compositions can help you in building up a dependable and powerful limited-time plan for your organization that can bolster your business objectives. Subsequently, an understudy must pick an intriguing research paper topic that can develop their advantage while doing the research paperwork and make your project look proficient and fantastic. To release all your pressure and surpass in your scholastic profession, you have to get help from a specialist writer and an informative site from where you can get an idea about phd research topics in marketing.

What Makes Good phd research topic in marketing ?

Commit an error toward the beginning of your doctoral research by picking the wrong Ph.D. to look into topics in marketing, and you could do a lot of diligent work and worry for yourself. You should invest enough energy and exertion to choose the correct research topics in marketing/advertising for Ph.D. papers with the goal that you can make sure you will almost certainly get your paper finished effectively. This implies you should completely comprehend what is average from your examination thoughts. They should be:

Attainable: Searching for research topics is attainable. While you may have a couple of years to embrace your exploration in marketing, you should even now have the option to finish it on schedule and with the majority of different assets that you have accessible to you.

One of a kind: for your Ph.D., you should most likely demonstrate that the task you have picked has not as of now been investigated entirely by another. 

Significant: If the primary individual that will need to have a solution to your exploration questions is you, then you might not have chosen something that will bear some significance with your field. It must positively affect your region to be appropriate. 

Fascinating: you likewise need to think about your enthusiasm for your exploration. If you are probably not going to have the option to keep up that plan, at that point you are going to battle to finish the work.

Method for choosing Research Topics in Marketing?

Finding those ideal research subjects in promoting for Ph.D. searches for some is a battle. Coming up next are a portion of the manners in which that you can locate the perfect topic for your exploration:

Proceed with past research: various understudies will need to keep on taking a shot at something that they have begun to explore some research topics in marketing already in their scholarly profession.

Peruse papers in the regions of promoting that intrigue you: most papers will feature zones for further research in marketing or even feature where research is powerless. These can be phenomenal wellsprings of motivation.

Glance back at work involvement: are there specific issues that you experienced that would make for a decent venture?

Think about your future profession: what would you like to be known for, and what would you like to have the option to do in your next job? What openings does this feature for research?

Hope so; the above PhD topics in marketing will help you to take off your stress about your professional career. So read these topics and choose the best one suited you.

Step by step instructions to write an Effective Marketing Ph.D. Research Paper

The accompanying tips will assist you with ensuring that you compose a paper that will most likely submit proudly:

Plan your Ph.D. arranging: a great arrangement that subtleties out the achievements that you should meet to finish your composition will assist you in keeping things on track. Guarantee that you leave time in your arrangement for making modifications and checking your work.

Structure your paper : a straightforward layout with clear notes in each area of your paper concerning what ought to be composed will make your writing significantly simpler. It will likewise guarantee that you stay away from intemperate revising during the procedure.

Have clear focuses on your composition: set yourself an objective for what number of words you will compose each day and stick to it. Try not to put an aim that will overstretch your capacities.

Update and edit your composition with consideration: the norms expected of your Ph.D. paper in marketing are out and out flawlessness.

Syam Prasad Reddy T

Hello, My name is Syam, Asst. Professor of English and Mentor for Ph.D. students worldwide. I have worked years to give you these amazing tips to complete your Ph.D. successfully. Having put a lot of efforts means to make your Ph.D. journey easier. Thank you for visiting my Ph.D. blog.

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Marketing Dissertation Topics

Published by Jamie Walker at January 11th, 2023 , Revised On April 16, 2024

Marketing is a business-focused subject, so you’ll be exposed to much more than just creativity. You’ll learn how to set budgets, find new customers, enter international markets, and decide on prices or profits.

As a marketing student, you will be required to complete a marketing dissertation to complete your degree programme. Your dissertation topic can relate to branding, relationship marketing, online/digital marketing, marketing ethics, and any other field of marketing.

To help you get started with brainstorming for marketing topic ideas, we have developed a list of the latest topics that can be used for writing your marketing dissertation.

These topics have been developed by PhD-qualified writers of our team , so you can trust to use these topics for drafting your dissertation.

Review the step-by-step guide on how to write your dissertation here.

You may also want to start your dissertation by requesting  a brief research proposal  from our writers on any of these topics, which includes an  introduction  to the topic,  research question , aim and objectives,  literature review , and the proposed research methodology conducted.  Let us know  if you need any help in getting started.

Check our  dissertation example to get an idea of  how to structure your dissertation .

You can review step by step guide on how to write your dissertation here .

Review Our Best Dissertation Topics complete list.

2024 Marketing Dissertation Topics

Topic 1: assessing the role of communication strategies in fashion marketing- a case study of uk.

Research Aim: The purpose of this study is to investigate the role of communication strategies in the world of   UK fashion marketing. This will also give us an understanding of how new fashion remanufacturing should be communicated to the consumers. Focusing on how information and messages about the brands or products should be labelled to attract the audience.

Topic 2: How Influential are Retail Stores and Fast Fashion on each other? A case study of Zara

Research Aim: Fast fashion is an idea in which retailers target their business strategies, reducing the time it takes to get products into the store, using an in-season purchasing strategy to keep the products in the market updated during the season. This study aims to find the impact or influence of fast fashion and retail stores on each other, focusing on Zara as it is considered as the famous brand among consumers. It will look at what happens to fast fashion when it is delivered to retail outlets, as well as the adaption of fast fashion in the retail sector and how it is communicated to customers.

Topic 3: Assessing the Key Ethical Issues in the marketing of Pharmaceutical Products in the UK.

Research Aim: Pharmacists may occasionally be led to unethical behaviours during contact; that’s why it is important to understand these behaviours. Pharmaceutical products are sensitive to advertising, and minor misconduct can lead to loss of public trust in the industry. The current study will examine the challenges faced and the key ethical issues that occur during the marketing of pharmaceuticals products focusing on the UK pharmaceutical industry; through quantitative research analysis.

Topic 4: Brand Marketing to a Global World and its impact on local cultural beliefs and attitudes- A literature review.

Research Aim: Different cultures in different countries act as challenges to global marketing. The aim of this study is to develop an understanding of how brand marketing in a global world has a huge impact on the cultural beliefs and attitudes of people. It will provide an experience of international and local consumer cultures and their mutual influence on many consumer behaviours and their effect on their decision-making process.

Topic 5: E-sports marketing- Investigating purpose and scope in current times.

Research Aim: This study aims to find the emerging trend of esports marketing and its scope in current times. It will also explore the collaborative efforts of gaming companies, players and different online communities and how they play an important role in maintaining and enriching the value of Esports consumption.   of   It will provide a societal impact of esports and by applying different strategies

Marketing Dissertation Topics for 2023

Topic 1: impact of product packaging on organisational sales: a case study of the uk retail sector.

Research Aim: Due to intense competition in the UK retail sector, product packaging has gained significant importance concerning consumer purchase decisions. This research will focus on how product packaging (colour, shape, and other attributes) influences consumer purchase behaviour which in return increases or decreases the sales of the organisation.

Topic 2: Impact of E-marketing on consumer purchase decisions: Case of the UK luxury industry

Research Aim: The main purpose of the research is to analyze the impact of electronic marketing on consumer purchase decisions. Different modes of e-marketing will be assessed, and based on the results of each e-marketing channel, the dissertation will be concluded. The focus of this research will be the UK luxury industry.

Topic 3: Analysing the customer-centric marketing strategies in attaining competitive advantage for the firm and sustaining business success

Research Aim: In today’s competitive corporate world, organizations are formulating and implementing customer-centric marketing strategies. These strategies are devised, keeping in mind customer behaviour, customer pattern, customer preferences, customer trends, etc. Considering all these and many other customer-related aspects, companies assess what is successful for their business. This research will discuss the different characteristics of customers that should be studied and how formulating related strategies will help the company gain a competitive advantage and generate profits.

Topic 4: The role of information technology in revolutionizing marketers' approach towards manipulative advertisement

Research Aim: The digital media or the digital world has provided a very effective and large platform for marketers to market and advertise their products. However, this platform can also be used to manipulate customers through deceptive marketing techniques. The main purpose of the research is to analyse the role of information technology in revolutionizing marketers’ approach towards manipulative advertisements. In addition to this, the research will also talk about how marketers use digital media channels to deceive customers who also harm the company’s reputation.

Topic 5: Assessing the impact of integrated marketing communication on consumer impulsive buying behaviour

Research Aim: Consumer impulsive buying behaviour has become an important phenomenon in today’s global world. Companies have been able to acquire a high market share through the impulsive buying behaviour of the consumer. Therefore, this research focuses on analyzing the impact of integrated marketing communication on consumer impulsive buying behaviour.

Topic 6: The Impact of digital marketing on businesses throughout the world

Research Aim: Digital Marketing has changed the face of marketing in today’s world. More and more companies are now adopting this new technique to gain a competitive edge over traditional marketing methods. This research will address the impact of different digital marketing channels on businesses and how each channel can help companies earn more.

Topic 7: Traditional vs Digital Marketing: A comparative study of the last ten years

Research Aim: With the emergence of digital marketing in the global world today, more and more companies are abandoning traditional marketing techniques. This research will compare traditional and digital marketing methods and present data over the past ten years. Through this data, a conclusive analysis will be conducted to determine which marketing is more successful in today’s times.

Topic 8: Studying customers’ responses to automated interactions in the services industry: How does it impact the business?

Research Aim: Many companies have now completely automated their business operations. They have streamlined standard responses given to customers. This research will mainly assess the impact of automated responses on customers, whether or not they impact them in terms of generating and converting leads, and ultimately how it impacts the business overall.

Topic 9: Capturing and analyzing the Voice of Customer (VOC) through Artificial Intelligence: How effective is the technology?

Research Aim: Voice of Customer (VOC) is not a new concept. Companies have been working and collecting data on it for the past several years. It is a method to gather customers’ feedback about their expectations and experiences with respect to your product or service. This research will study how companies gather, assess, and analyse this data through artificial intelligence and how effective it is for businesses. The research will utilise quantitative analysis to conclude whether or not this new technology and strategy is successful.

Topic 10: Online search queries – Can businesses benefit from them and better market their products and services?

Research Aim: Keyword targeting, search engine optimization (SEO), click trend, search trend, etc., are all ways to find how consumers search for a particular product, brand or website online. With more business being done online and with companies focusing more on online marketing, understanding online search queries have become crucial for the business’s success. This research will focus on the different ways through which companies can assess online search queries and whether or not they can benefit from them. Data from past years will be fetched and included to conduct authentic research and conclude accurately.

Also read: Management Dissertation Topics

“Our expert dissertation writers can help you with all stages of the dissertation writing process including topic research and selection, dissertation plan, dissertation proposal, methodology, statistical analysis, primary and secondary research, findings and analysis and complete dissertation writing”. Learn more here .

Relationship Marketing Dissertation Topics

Relationship marketing is a form of marketing that focuses on long-term goals such as building customer loyalty and increasing customer retention. In relationship marketing, products are provided based on relationships and not traditional marketing. This type of marketing helps firms acquire more customers and build loyalty. The more loyal and satisfied a customer is, the more likely they are to make a purchase.

Under relationship marketing, the purchasing pattern, the contact details, and the entire profile of customers are maintained. Normally, firms assign executives to one or more major customers to maintain relationships and satisfy their needs. It is a very useful marketing tool and also an excellent topic to research on. You can choose a topic for your relationship marketing dissertation topic from any of the topics listed below:

Topic 11:Customer loyalty – Behaviour or an attitude? A mixed-method analysis

Research Aim: This research will analyse how customer loyalty is determined, whether it is an attitude or behaviour. A comparative analysis, comparing different elements of attitudes and behaviours, will be conducted.

Topic 12: The usefulness of relationship marketing in the UK fashion industry: To what extent have organisations incorporated club-style membership schemes for their customer and their impact on businesses?

Research Aim: This research will focus on one important aspect of relationship marketing – memberships. The research will revolve around the UK fashion industry, and the impact memberships have on customers and business organisations.

Topic 13: The impact of relationship marketing on customer loyalty: An analysis of Honda Motors

Research Aim: This dissertation will assess how customer loyalty is impacted by relationship marketing. The main focus of this study will be Honda Motors, how the company maintains customer relationships.

Topic 14: Loyalty schemes and customer satisfaction: Do they really have an impact?

Research Aim: This research will analyse whether or not loyalty schemes impact customer satisfaction. If yes, then the various means will be explored.

Topic 15: The interrelationship between switching costs and consumers' resistance to switching brands' loyalty

Research Aim: The relationship between costs and brand loyalty will be assessed in this research. This research will discuss circumstances under which customers decide to switch brand loyalty.

Topic 16:Loyalty schemes and their relationship with sales: An exploratory analysis of the UK retail industry.

Research Aim: This dissertation will conduct an exploratory analysis to conclude whether or not there is a relationship between loyalty schemes and sales of companies.

Topic 17:Maintaining customer relations through relationship marketing. A case of ASDA

Research Aim: The main focus of this research will be to study how ASDA maintains customer relations and whether they prove to be successful for the business or not.

Topic 18:Exploring the effectiveness of online marketing – Does digital marketing help companies build customer loyalty?

Research Aim: This dissertation will analyse how effective online marketing is for companies to help build and maintain customer loyalty. And whether online marketing can be used to build customer loyalty.

Topic 19: Assessing customer satisfaction in the UK tourism and hospitality industry

Research Aim: The UK tourism and hospitality industry will be assessed in this study for customer satisfaction. The dissertation will conclude to answer how the UK tourism and hospitality industry has maintained customer satisfaction.

Topic 20:Technology driven customer engagement – Does it lead to better customer satisfaction as compared to traditional engagement methods?

Research Aim: This dissertation will discuss how technology has impacted customer engagement. Furthermore, it will analyze how effective technology has been in driving customer engagement compared to traditional methods.

Branding Dissertation Topics

Branding involves creating a unique image and name for a product in the minds of the customers. This is done through creative advertising using a brand theme used consistently in all the advertisements. Branding also entails creating a unique logo and name for a distinguished product.

Some consumers compare prices before purchasing a product, but mostly a purchase is made by focusing on the quality of goods and brand loyalty. There is a misconception that branding is the same as marketing, but it can be distinguished based on the former being one of marketing strategy fundamentals.

For successful branding, there should be truthfulness and clarity in every phase through interaction with customers, which will help improve the value and brand perception of a company.

Branding provides companies with a competitive edge over other organizations and has become a very popular topic for research among undergraduate and postgraduate students. When looking to work on a branding related dissertation, you can choose from the dissertation topics below:

Topic 21:Maintaining brand equity through innovation: A case study of Apple Inc.

Research Aim: Innovation has a huge impact on brand equity. The same will be discussed in this research, with Apple Inc. as the main focus.

Topic 22:Building brand equity through celebrity endorsement: Analysis of the fashion industry

Research Aim: Celebrity endorsement is an excellent way to build brand equity. In this dissertation, the same will be discussed concerning the UK fashion industry or another country of your choice.

Topic 23:Brand attitudes and advertisements: Evidence from the past five years

Research Aim: This study will talk about how advertisements shape brand attitudes. Evidence from the past five years will be presented to conclude whether advertisements impact the brand attitude or not.

Topic 24: Packaging as a brand marketing strategy: Assessing its effectiveness in the retail sector

Research Aim: The success of a brand marketing strategy depends on several factors. This dissertation will assess how important packaging is in a brand marketing strategy.

Topic 25:Effect of branding on consumers of Coca Cola and Pepsi: A comparative analysis

Research Aim: Branding has a huge impact on consumers. Competitors utilise this strategy to build customer loyalty. This research will compare two big rivals – Coca-Cola and Pepsi concerning branding.

Topic 26:Branding strategies: Impact and application

Research Aim:  The different types of branding strategies and their implementation process will be discussed in this study.

Topic 27:Analysis of the consumer: Comparative analysis between good quality products and brand loyalty.

Research Aim: This study will discuss how good quality products impact consumers and how it helps companies build brand loyalty.

Topic 28:Building, retaining and maintaining the brand image in the market – Studying MNCs in the UK industry

Research Aim: Brand image and reputation are something that companies should pay close attention to. This research will talk about leading MNCs and how they should build and retain the brand image.

Topic 29:Importance of brand and reliability in the automotive industry – Case of Toyota Motors

Research Aim: Reliability is a huge factor in building a brand. With a specific focus on Toyota, this study will discuss how reliability impacts the brand.

Topic 30:Building brand awareness and equity through online marketing – Assessing its effectiveness

Research Aim: This research will assess the effectiveness of online marketing in building brand awareness and equity.

Topic 31:International brand building in the digital age: The role of digital marketing

Research Aim: Building a brand with the help of digital marketing will be discussed in this research.

Topic 32:Corporate social responsibility and brand management: A case of Nestle

Research Aim: Giving back to the community creates a positive image of the company. This research will discuss how fulfilling corporate social responsibility helps the company maintain its brand.

Also Read:   Chanel’s Brand Identity and Personality

Direct Marketing Dissertation Topics

Direct marketing is a marketing phenomenon that involves direct selling to customers. This includes telephone selling, email selling, direct mail selling, etc. No retailer is involved in the process. The product/service flow includes only two parties, the company and the consumer.

Direct marketing allows businesses and non-profit organizations to communicate with customers directly. It relies on advertisements on the internet, television, or radio.

There are different types and forms of direct marketing, with internet marketing being the most popular. Online marketing helps companies to interact directly with their customers without any middleman. In this manner, companies can gain insight into customers, expectations, and feedback on the product/service.

Below is a list of topics that you can base your dissertation on under the direct marketing theme.

Topic 33:Loyalty schemes and direct selling – Does it help businesses to market directly to customers?

Research Aim: Loyalty schemes are an old but extremely effective marketing tool. This research will discuss and analyze whether direct marketing can be done through these schemes or not.

Topic 34:How customers can protect themselves from deceitful direct marketing techniques?

Research Aim: This study will highlight the unlawful and unethical ways companies adapt through digital marketing and how customers can protect themselves.

Topic 35:Direct Marketing: Effects and implications

Research Aim: The main concept, theory, and framework of direct marketing will be discussed and analysed in this research. The effects and implications of direct marketing will be the main focus of this study.

Topic 36:Do customers respond differently to direct and digital marketing?

Research Aim: Direct and digital marketing will be compared and analysed in this research. Their responses will then be evaluated as to which one is the most effective.

Topic 37:The relationship between the duration of a voice message and the success of Tele-marketing? A case of mobile Industry.

Research Aim: Telemarketing is a successful marketing tool. This research will study the relationship between the duration of a voice message and its success for companies operating in the mobile industry.

Topic 38:Developing a marketing information system for direct marketing: Analysing its effectiveness

Research Aim: A marketing information system is extremely essential for companies today. This research will discuss how a marketing information system can be developed and how effective it is for direct marketing.

Topic 39:The role of business and artificial intelligence in direct marketing – How can companies gain advantage?

Research Aim: Artificial Intelligence is the big thing in the marketing industry these days. Incorporating it into your business for marketing will help you achieve a competitive advantage. The same will be studied and evaluated in this research.

Topic 40:Internet marketing as a direct marketing technique – Assessing its effectiveness and profitability

Research Aim: Internet marketing can be used a direct marketing technique. This research will assess how effective and profitable this technique can be for businesses.

Topic 41:Protecting consumer data and privacy in direct marketing techniques – Evaluating its importance.

Research Aim: Companies do not pay much attention to customer privacy. This research will discuss how direct marketing can help companies protect customer data and privacy.

Marketing Across Cultures Dissertation Topics

Every culture is different. Thus, what is acceptable in one, may not be acceptable in the other. This is why firms must adopt different techniques while operating in different cultures. Before introducing any product, companies need to analyse the cultural aspect of the market.

This has become a very important and deciding factor for the successful operation of a business. Cultures have a deep impact on consumer behaviour, and it plays a key role in shaping the buying behaviour and the attitude of the customer.

There is no doubt that this marketing aspect is worth some research. Some intriguing and current dissertation topics in the field of cultures and marketing are given below:

Topic 42:Impact of culture on the trading Market: A case of general motors through an analysis of the imports and exports.

Research Aim: Marketing is based on different cultures. This research will discuss the impact of culture on the trading market, focusing on general motors’ imports and exports.

Topic 43: Does language impact the identity of a brand? A case of Coca-Cola

Research Aim: Language is an important element of a culture. This study will research and analyze whether or not the language impacts a brand and will utilize Coca-Cola as its main focus.

Topic 44: Amalgamating and assessing the regional differences within the national culture of marketing

Research Aim: This research will study the various regional differences that exist in the marketing culture and how they impact businesses.

Topic 45: The impact of collectivism and individualism on purchasing smartphones

Research Aim: Different cultures have a different impact on society. This research will conduct a cross-cultural analysis to understand how culture impacts marketing strategies

Topic 46:Cross-cultural marketing and how it impacts a business – A specific focus on the FMCG sector

Research Aim: Cross-cultural marketing is utilised by companies operating in different cultures. This research will talk about how cross-cultural marketing is formulated, devised, and implemented in the FMCG Sector and whether it is successful for the company or not.

Topic 47:Belief, religion and values: Do they have an impact on businesses across the world

Research Aim: There can be many cultures in one market. Thus, it becomes challenging for companies to market their product according to cultures. This research will assess this issue by focusing on two different cultures.

Topic 48: Application of marketing mix in a culturally diverse society: Assessing two different cultures

Topic 49: same marketing tact in different markets: how it leads to business failures.

Research Aim: Companies cannot utilise similar marketing techniques for different cultures. This research will assess how this act can lead to the failure of businesses.

Topic 50:Cultural differences and the subsequent effect on supermarkets across the United Kingdom

Research Aim: This research will talk about how various cultural differences impact supermarkets operating in the United Kingdom.

Also Read :   Fashion and Culture Dissertation Topics

Online Marketing Dissertation Topics

When marketing evolved from traditional to online or digital marketing, it was observed that all the rules that traditional marketing followed were no longer useful. The needs and demands of the market had changed, thus online marketing emerged. Digital marketing has been a game-changer in the field of marketing.

New tools, new rules, and new methods have set the marketing game field. Every player entering the business world needs to be well versed with all these new aspects or else it can go out of business quickly.

Online marketing helps business organisations to understand and evaluate customers’ responses to a particular marketing strategy very efficiently. So businesses are now aware of their customer behaviour, trends, what they look for in a product, what are they interested in, etc.

However, while collecting and storing all this customer information, organisations need to ensure the privacy of their consumers to avoid losing their trust. Companies are now in an era where they can efficiently interact and engage their consumers.

Based on their responses, they can devise subsequent marketing strategies. Online marketing is now a powerful marketing tool as it allows organizations to develop specific strategies to suit the needs of their consumers.

The field of digital marketing is worth the research. You can spend hours learning about this facet of marketing, and still will be left with the urge to learn more. Some interesting topic suggestions are given below if you want to base your dissertation on online marketing.

Topic 51:How online marketing impacts the retail sector during the Covid-19 pandemic? - Entering the field of internet marketing

Research aim: This research will aim to discover the impact of the covid-19 pandemic on the performance of the retail sector in any country of your choice. How did the retail stores move to online marketing to overcome the losses?

Topic 52: Organisations and their use of personalised products: How do companies decide who to market?

Research Aim: There are times when companies launch personalised services or products for a specific group of customers. To identify this need, traditional research is not useful. Customers do not want to give out this type of information. With online marketing and its various tools, companies can now gather this data. This research will delve deep into how that happens.

Visit our topics database to view 100s of dissertation topics in your research area.

Topic 53:The role of online marketing in driving sales: Studying the retail sector

Research Aim: The main focus of this research will be to understand how the retail sector is impacted through online marketing and its role.

Topic 54:Implications and application of online marketing

Research Aim: Online marketing tools are extremely powerful. Various tools will be discussed and analysed in this research to conclude how well they perform.

Topic 55:How can companies overcome the hate speech of unhappy customers?

Research Aim: With the ease of gathering data, online marketing and tools can also lead to hate speech from customers. This research will evaluate different ways through which companies can overcome this issue.

Topic 56:What attributes are preferred by customers for online search, purchasing and comparison?

Research Aim: The different types of research, search, purchasing, and comparing attributes undertaken by customers will be assessed in this study. Moreover, their impact on business will be studied.

Topic 57:The power of online marketing tools – Assessing their effectiveness with respect to sales

Research Aim: Different marketing tools will be analysed and studied in this research. They will be assessed based on their effectiveness concerning sales.

Topic 58:Analysis of change in behaviour of customers in offline and online marketing

Research Aim: Online and offline marketing are extremely different. This research will analyse how customers behave differently in an online marketing setting as compared to an offline marketing setting.

Topic 59:Impact of appearance and visual effects for the effectiveness of online marketing

Research Aim: Online marketing utilises different appearance and visual effects to attract customers. This research will analyze how effective these techniques are for the company.

Topic 60:Websites and E-commerce – Do they influence customer behaviour? A case study of the UK fashion industry

Research Aim: With online marketing, it is essential that you have a website and an online store if you’re selling products. The impact of both website and e-commerce on marketing in the UK fashion industry will be assessed.

The 4Ps (Price, Product, Promotion, Place) of Marketing Mix Dissertation Topics

Price, product, promotion, and place are also known as the four pillars of marketing. Referred to as the marketing mix, these four components help companies decide on a product and/or marketing strategy.

These four factors (4Ps) are the key ingredients of a successful marketing strategy since they allow for an in-depth analysis of the market and marketing strategies concerning any particular product. The companies analyse the culture, the product itself, and the pricing of other similar products to gain a competitive edge for their business and production processes.

To understand more about these components and how they impact businesses, you can research this area. Some relevant topics in this area of marketing are listed below for you to base your dissertation on:

Topic 61:Understanding the importance of location for customers Starbucks USA vs Starbucks UAE

Research Aim: Location has a great impact on the company’s sales and marketing efforts. This research will assess how impactful location is for customers by comparing Starbucks located in the US and the UAE.

Topic 62: Pricing war between competitors: Analysing the case of Coca-Cola and Pepsi

Research Aim: Companies usually price their product to competitors to stay relevant and to help their products succeed. This research will analyze how competitors price their products by assessing the pricing strategies of Coca-Cola and Pepsi.

Topic 63:Impact of point-of-purchase promotion on sales: A case study of ZARA

Research Aim: Promotions are an effective way of selling products. This research will study the point of purchase promotion and its impact by focusing on ZARA.

Topic 64: Product packaging and its impact on buying decision – An exploratory analysis

Research Aim: The packaging of a product has a huge impact on the buying and purchasing decisions of customers. This research will conduct an exploratory analysis to understand this impact.

Topic 65:International pricing strategies and their Impact on the brand image: A case study of iTunes

Research Aim: Pricing strategies may or may not differ in different locations. This research will analyze whether iTunes has gained or not by its pricing strategies in different locations.

Topic 66: Impact of price adjustment strategies in online and offline setting

Research Aim: Prices vary in different settings. This research will study the price strategy adjustment in online and offline marketing.

Topic 67:Should Online Reviews and Word of Mouth be a New Component in the Marketing Mix?

Research Aim: Word of mouth and online reviews have proved to be extremely effective marketing tools in recent times. These components concerning the marketing mix will be studied in this research.

Topic 68:Difference between Online and Offline Promotions – How do They Impact Brand Image

Research Aim: A variety of marketing promotion techniques exist. This research will talk about the different online and offline promotional tools and how they impact brand image.

Topic 69:Impact of Traditional Promotions vs Social Media Promotions – Analyzing Burberry’s Promotional Campaigns

Research Aim: Social media promotional campaigns gain a lot of traction. With a specific focus on Burberry’s promotional campaigns, this research will analyse traditional and social media campaigns.

Topic 70:Effect of Premium Pricing Strategies on Consumers. A case of Apple Products

Research Aim: Of different pricing strategies, premium pricing strategies are adopted for luxury products. The effect of this type of pricing strategy on luxury products (Apple products) will be analyzed in this study.

Topic 71:Impact of Cultural Values in Promotional Activities

Research Aim: Culture has a huge impact on the marketing efforts of a company. This research will talk about the various cultural values and how they impact the promotional activities of businesses.

Topic 72:Placing Products in a Central Location and Ease of Access: Assessing its Impact on Customers

Research Aim: Location affects the sales of products and services. This research will assess the impact of customers when products are placed in a central location and when they are offered ease of access.

Topic 73:Influence of celebrity endorsement on sale: A comparative analysis of Nike and Rebook

Research Aim: Celebrity endorsement is a highly effective way to increase sales. A comparative analysis between celebrity endorsement done by Nike and Reebok will be evaluated in this research.

Topic 74:Impact of promotions upon customer’s perception

Research Aim: Customers may or may not change their perception after marketing promotion efforts. This research will discuss whether promotions can change perceptions or not.

Topic 75: Analysing the impact of cartoon characters on children

Research Aim: Products marketed towards children are tricky to market. This research will study whether including a cartoon character to attract children helps businesses or not.

Marketing and Consumer Psychology Dissertation Topics

Marketing is fundamentally based on consumer behaviour. Studying consumer behaviour helps businesses understand the customer in a better manner. Not only this, but it also helps them improve their marketing strategies by understanding the problems of a consumer with a specific focus on their perception of products. It is very important to understand the psychology of consumers and the various influences that the environment may have on their psychology. Studying these behaviours and patterns helps companies know how they should target their customers and what aspects they should focus on.

Consumer psychology comes in very handy for online marketing. When marketing digitally, companies have little or no information regarding their consumers. Thus, understanding their way of thinking, behaviour, buying patterns, trends, etc., helps businesses understand what the customer expects.

The study of consumer behaviour is very interesting and therefore provides an ideal topic for dissertations.

Topic 76:An investigation of consumer psychology and perceptions and their impact on marketing fashion products

Research Aim: Consumer psychology and their perceptions will be evaluated in this research. These two factors concerning the marketing of fashion products will be assessed.

Topic 77:How does consumer knowledge affect the purchase of products and their buying decision

Research Aim: Consumer knowledge influences their buying or purchasing decision. This research will talk about how this knowledge and its impacts the marketing decisions of a company.

Topic 78:The impact of negative publicity on consumer behavior

Research Aim: Consumers cannot be tricked. They are aware of when companies utilize techniques or tools to create a negative image of other companies. This research will talk about such techniques and their impact on consumers.

Topic 79:Consumer attitude towards in-store shopping and online shopping in Wall-Mart

Research Aim: This research will investigate the attitude of customers shopping in-store (physical stores) versus customers shopping online (digital stores). Walmart’s customers will be the focus.

Topic 80:Understanding consumer psychology to devise effective marketing strategies

Research Aim: Customer psychology will first be discussed in this research. Then, the research will talk about how effective marketing strategies will be devised.

Topic 81:Assessing the consumer behaviour and perceptions in relation to luxury

Research Aim: This research will discuss consumer behaviour when customers opt for luxury products, i.e. what drives them to purchase high-priced products.

Topic 82:Measuring consumer response to new products launched by Nestle

Research Aim: Companies should always measure consumer response to assess their marketing activities. This research will discuss different ways through which customer response to new products launched by nestle is assessed.

Topic 83:Consumer perceptions related to discounts and promotions when purchasing products

Research Aim: Every customer likes to purchase products at discounted prices. This research will discuss consumer perceptions concerning discounts, sales, and promotions when purchasing products.

Topic 84:Creating profitable relationships with consumers

Research Aim: This research will analyse the various ways through which companies can create profitable relationships with customers.

Topic 85:Switching costs – Do consumers think about it when abandoning a brand?

Research Aim: There are different reasons for switching a brand or abandoning it completely. These reasons will be the main focus of this research, and customer perceptions will also be studied.

Marketing and Social Networks Dissertation Topics

Social networks (Facebook, Linked In, and Twitter) have played a decisive role in using the internet and purchasing online. Companies need to understand these social networks and tools from a marketing perspective in today’s business world. Businesses that do not make use of the different social media platforms are entirely out of the race.

This is the power of social networks in today’s corporate world. Not only is it competitive, but these networks also help companies interact with their customers and gain feedback in real-time.

This means that they can launch a product, post and market it on social networks, and assess customer reaction. Companies have done well by utilizing these platforms, and all businesses must have a social media presence and interact with customers.

However, it should be noted that organisations face various challenges using social media as a tool to market their products and services. Social media can make or break things for businesses.

If done right and if the accounts are handled appropriately, nothing can stop the business from achieving success. However, one small mistake can cause a lot of trouble for the company. The backlash on social media is extreme, and the company will have to spend months to bring back its reputation.

Thus, considering the challenging nature of these platforms, it is interesting to conduct researches and studies around various related topics. The following is a list of topics that can be undertaken as a part of social networks and marketing dissertation:

Topic 86:The role of Facebook as a marketing tool

Research Aim: The research will explore the various events in Indian film history that have allowed it to become a global sensation. The paper will analyse its market-driven triumph against Hollywood imports starting from the 1930s. The paper will also examine the nationalist social views of films produced in Bollywood during the 1950s.

Topic 87:Social media marketing vs. traditional marketing evaluating the success rate

Research Aim: Social media marketing is the new trend. But does it really reap results? This will be the main focus of this research, and the results of online marketing and traditional marketing methods will be compared.

Topic 88:Building relationships with customers through social media.

Research Aim: Social media not only helps in networking and connecting people but also enables companies to get in touch with their customers. This research will talk about companies use it as a medium to build relationships with their customers.

Topic 89:How social media influences consumers’ buying preferences

Research Aim: Social media trends are followed by everyone. This research will discuss how these trends are shaped and how it influences the buying and purchasing decision of customers.

Topic 90:How businesses gather Information from social media: A deep insight into customer privacy concerns

Research Aim: A lot is argued about the loss of privacy and data for online customers. This research will investigate the various ways data is collected online and whether or not there are data security breaches.

Topic 91:Consumer perception of social media marketing and its impact on brand image

Research Aim: Consumer perception regarding social media marketing will be assessed in this research. Moreover, the impact of this perception on the brand image will be evaluated.

Topic 92:Is Banner advertisement a good idea in social media marketing? A global comparative analysis

Research Aim: Online Banner advertisements are utilised by almost all companies in the market. This research will discuss various banner advertisement campaigns and their effectiveness.

Topic 93:The role of online stores in the traditional marketing mix

Research Aim: The traditional marketing mix does not take into consideration online marketing. This research will talk about the importance of online and social media marketing in the corporate world today and the role of online stores in the marketing mix.

Topic 94:Why is there more focus on the use of Facebook for marketing rather than other platforms for social media marketing?

Research Aim: Facebook advertising is considered the most powerful amongst all other social media marketing tools. There are various reasons due to which Facebook is considered a powerful tool. All these will be discussed, analyzed, and evaluated in this research.

Also Read:   How to Use Social Networks for your Dissertation

Marketing Ethics Dissertation Topics

Marketing Ethics Dissertation Topics Marketing ethics is a thought-provoking issue in the field of marketing. Where marketers are making efforts to run effective and profitable marketing campaigns for their companies, they should also consider marketing ethics.

The continuous evolution of customers’ attitudes customers over media has a significant impact on businesses worldwide. People nowadays are more concerned about the company’s ethical behaviour and the use of ethics employed by their marketing experts.

They are more concerned about their corporate social responsibility programs and the values of society. Companies must run various social corporate responsibility campaigns, through which they not only create a good reputation but also give back to the community.

These campaigns indeed help businesses to build a reputation and become a preferred brand for consumers. Acts such as animal cruelty and the use of prohibited products hit hard, and a company can lose its long-built strong reputation in a matter of minutes.

There are various ethical concerns that organisations must abide by to have a successful operating and marketing campaign. A dissertation on marketing ethics can be based on any of the following topics:

Topic 95:Ethics and consumer perception: What do consumers really expect from companies?

Research Aim: Corporate and marketing ethics are extremely important for companies. This research will talk about what customers expect from the company regarding ethics and how it shapes their perceptions.

Topic 96:Impact of unethical behaviour of an organisation on sales: Studying unsuccessful marketing campaigns

Research Aim: Unethical organizational behaviour leads to unsuccessful marketing campaigns. The main focus of this research will be the unethical behaviours undertaken by companies and how it adversely affects their sales.

Topic 97:How firms mislead people to enhance product sales and the effect this has on their business

Research Aim: A number of companies mislead their consumers only to enhance their sales. This research will discuss the different ways through which companies mislead people and the impact it has on their business.

Topic 98:How country laws shape business and marketing

Research Aim: When operating in a country, companies have to abide by the laws, rules, and regulations set out by the government. This research will talk about how these laws and regulations shape the business environment.

Topic 99:Ethical considerations and brand loyalty

Research Aim: This research will discuss whether or not ethical business operations have an impact on brand loyalty or do consumers continue to buy from companies who operate unethically.

Topic 100:Spam laws and online marketing – A critical analysis

Research Aim: Online marketing has its own rules. Companies have to abide by spam laws, or else they will be blacklisted. These rules and how companies should abide by them will be analyzed in this study.

Topic 101:Exploring the relationship between marketing ethics and corporate social responsibility

Research Aim: Companies have a responsibility to fulfill. They have to give back to the community, thus operate with corporate social responsibility. This research will discuss whether or not marketing ethics are directly related to corporate social responsibility.

Topic 102: Building company reputation and brand equity through various corporate social responsibility initiatives

Research Aim: The main focus of this research will be to explore whether or not corporate social responsibility initiatives build company reputation or brand equity.

Topic 103: Do cause-related marketing campaigns impact consumer purchase decisions?

Research Aim: This research will explore whether cause-related marketing has an impact on consumer purchase decisions or not.

Topic 104: Public relations and consumer boycotts: Learning lessons from Shell and Nestle

Research Aim: Consumers can boycott a company based on a variety of reasons. This research will discuss the different reasons why consumers boycott and how it impacts public relations, with a special focus on Shell and Nestle.

Important Notes:

As a student of marketing looking to get good grades, it is essential to develop new ideas and experiment on existing marketing theories – i.e., to add value and interest in the topic of your research.

The field of marketing is vast and interrelated to so many other academic disciplines like civil engineering ,  construction ,  law , engineering management , healthcare , mental health , artificial intelligence , tourism , physiotherapy , sociology , management , and nursing . That is why it is imperative to create a project management dissertation topic that is articular, sound, and actually solves a practical problem that may be rampant in the field.

We can’t stress how important it is to develop a logical research topic; it is the basis of your entire research. There are several significant downfalls to getting your topic wrong; your supervisor may not be interested in working on it, the topic has no academic creditability, the research may not make logical sense, there is a possibility that the study is not viable.

This impacts your time and efforts in  writing your dissertation  as you may end up in the cycle of rejection at the very initial stage of the dissertation. That is why we recommend reviewing existing research to develop a topic, taking advice from your supervisor, and even asking for help in this particular stage of your dissertation.

While developing a research topic, keeping our advice in mind will allow you to pick one of the best marketing dissertation topics that fulfill your requirement of writing a research paper and add to the body of knowledge.

Therefore, it is recommended that when finalizing your dissertation topic, you read recently published literature to identify gaps in the research that you may help fill.

Remember- dissertation topics need to be unique, solve an identified problem, be logical, and can also be practically implemented. Take a look at some of our sample marketing dissertation topics to get an idea for your own dissertation.

How to Structure your Marketing Dissertation

A well-structured   dissertation can help students   to achieve a high overall academic grade.

• A Title Page
• Acknowledgments
• Declaration
• Abstract: A summary of the research completed
• Table of Contents
• Introduction : This chapter includes the project rationale, research background, key research aims and objectives, and the research problems to be addressed. An outline of the structure of a dissertation  can also be added to this chapter.
• Literature Review :  This chapter presents relevant theories and frameworks by analysing published and unpublished literature available on the chosen research topic, in light of  research questions  to be addressed. The purpose is to highlight and discuss the relative weaknesses and strengths of the selected research area whilst identifying any research gaps. Break down of the topic, and key terms can have a positive impact on your dissertation and your tutor.
• Methodology:  The  data collection  and  analysis  methods and techniques employed by the researcher are presented in the Methodology chapter which usually includes  research design, research philosophy, research limitations, code of conduct, ethical consideration, data collection methods, and  data analysis strategy .
• Findings and Analysis:  Findings of the research are analysed in detail under the Findings and Analysis chapter. All key findings/results are outlined in this chapter without interpreting the data or drawing any conclusions. It can be useful to include  graphs ,  charts, and  tables in this chapter to identify meaningful trends and relationships.
• Discussion  and  Conclusion: The researcher presents his interpretation of results in this chapter, and states whether the research hypothesis has been verified or not. An essential aspect of this section of the paper is to draw a linkage between the results and evidence from the literature. Recommendations with regards to implications of the findings and directions for the future may also be provided. Finally, a summary of the overall research, along with final judgments, opinions, and comments, must be included in the form of suggestions for improvement.
• References:  This should be completed in accordance with your University’s requirements
• Bibliography
• Appendices:  Any additional information, diagrams, graphs that were used to  complete the  dissertation  but not part of the dissertation should be included in the Appendices chapter. Essentially, the purpose is to expand the information/data.

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How to find dissertation topics about marketing.

For marketing dissertation topics:

• Study recent industry trends.
• Explore consumer behavior shifts.
• Investigate digital marketing innovations.
• Analyze branding or market strategies.
• Consider social and ethical aspects.
• Select a topic resonating with your passion and research goals.

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The Ultimate List: 100 Exceptional Marketing Thesis Topics for 2024

Welcome to Research Rebels, the innovative academic support platform for marketing students embarking on the exciting yet challenging journey of thesis writing. As we approach 2024, we've curated 'The Ultimate List: 100 Exceptional Marketing Thesis Topics' to spark your curiosity and guide your research endeavors. Our list encompasses a wide range of topics, from the ethics of pharmaceutical marketing to the nuances of international business leadership. Each topic is designed to inspire your analytical skills and help you create a compelling dissertation that stands out. Dive into our list and discover the perfect subject for your academic masterpiece!

Key Takeaways

• Our list provides a diverse range of marketing thesis topics that cater to various interests and academic focuses.
• Each topic is chosen to challenge students to think critically and apply innovative research methods.
• The topics cover current trends and ethical considerations in marketing, reflecting the dynamic nature of the field.
• Students can leverage these topics to showcase their understanding of complex marketing concepts and strategies.
• Research Rebels is committed to supporting students throughout their thesis journey with engaging content and expert guidance.

1. Pharmaceutical Marketing Ethics

Let's talk about the elephant in the room: Is pharmaceutical marketing ethical? It's a question that's been on everyone's lips, especially when you consider the fine line between informing and influencing patients. Now, you're diving into a thesis topic that's as controversial as it is crucial.

First off, you'll want to explore the ethical dilemmas faced by pharmaceutical companies. This includes the tug-of-war between profit motives and patient well-being. How do they balance the scales? And what about the role of healthcare professionals in this marketing mix?

Here's a quick list to get your gears turning:

• The impact of direct-to-consumer advertising on patient choices.
• Regulations surrounding pharmaceutical marketing practices.
• Case studies of ethical breaches and their consequences.

Remember, your thesis isn't just an academic exercise; it's a chance to contribute to a vital conversation. With journals like 'Clinical Ethics' and 'Research Ethics' delving deep into these issues, you've got a wealth of knowledge at your fingertips. So, roll up your sleeves and get ready to tackle the ethical quandaries of pharmaceutical marketing head-on!

2. Gender Differences in Purchase Behavior

Ever wondered why your shopping habits might differ from those of your best friend of the opposite gender? Well, you're not alone! Gender differences in purchase behavior are a hot topic in marketing research. It turns out, men and women often have distinct approaches to buying, influenced by a variety of factors including emotions, practicality, and even societal expectations.

For instance, studies have shown that women are more likely to engage in hedonistic shopping, seeking pleasure and entertainment, while men tend to focus on the functionality and efficiency of their purchases. This isn't just about who prefers shopping for shoes over power tools; it's about understanding the underlying motivations that drive purchase decisions.

• Women are more likely to be influenced by social media trends.
• Men often prioritize product specifications and quality.
• Both genders value price, but may weigh it differently against other factors.

Recognizing these differences can be crucial for businesses aiming to target their marketing strategies effectively. If you're diving into a thesis on this subject, consider exploring how gender impacts consumer preferences and decision-making styles . You'll find a wealth of information, from academic writing guides to interview studies, that can help you craft a compelling argument or uncover new insights into consumer behavior.

3. Impulse Buying and Effective Advertising

Ever wondered why you end up with a cart full of items you didn't plan to buy? Welcome to the world of impulse buying , a marketer's dream and your wallet's nemesis. Advertisements are designed to evoke emotions within consumers, as emotions can greatly influence impulsive buying decisions. By appealing to consumers' desires, marketers can tap into the spontaneous side of shopping.

The relationship between time pressure and consumers' impulsive buying is a hot topic for any marketing thesis. This study will help e-commerce retailers and broadcasters understand consumers' impulse buying behavior better and develop more flexible marketing strategies. Here's a quick list to get you started on the factors influencing impulse purchases:

• Persuasion by social media and targeted advertisements
• Limited-time offers creating a sense of urgency
• Product placement and in-store promotions
• The role of convenience in online shopping environments

Acting on a sudden urge to buy can be triggered by various online antecedents, especially for young consumers. Persuasion by social media and targeted advertisements act as primers for impulsive shopping in online environments. So next time you click 'Add to Cart' on a whim, remember, there's a whole science behind that urge!

4. Social Media Marketing

Hey there, future marketing maven! Ready to dive into the dynamic world of social media marketing ? It's a digital playground where creativity meets strategy, and the rules are always evolving. Stay ahead of the game by exploring the latest trends and research topics that will dominate in 2024.

For starters, let's talk about the trends. Video content is still king, but now there's a twist— long-form content is making waves, offering depth to the usual quick clips. And playful content? It's becoming the new face of brand personality, so don't be afraid to let loose and have some fun with your campaigns.

When it comes to research, there's a goldmine of topics to explore. From the influence of social media on mental health to its effects on child development, the scope is vast. And let's not forget about the SEO power of social media video —it's a must for your strategy.

Here's a quick list of hot topics you might want to consider for your thesis:

• The impact of posting times on social media engagement
• AI in social media data sorting: efficiency vs. trust
• Digital marketing strategies of streaming giants like Netflix
• The unique role of micro-influencers on Instagram

Remember, the key to nailing your thesis is to pick a topic that not only excites you but also has the potential to add value to the field. So, go on, pick a topic that sparks your curiosity and could potentially revolutionize the way we think about social media marketing!

5. Black Friday Analysis

So, you're diving into the Black Friday frenzy, huh? Well, it's not just about snagging the best deals anymore. Understanding consumer behavior during this shopping extravaganza can be a goldmine for your thesis. Let's break it down:

First off, consider the psychological triggers that drive people to camp outside stores at ungodly hours. Is it the discounts, the competition, or just the thrill? Then, there's the digital battlefield—how online retailers are changing the game with targeted ads and flash sales.

Here's a quick list to get you started on your Black Friday analysis:

• The evolution of Black Friday sales strategies over the years.
• Consumer sentiment analysis: Are people loving or loathing the chaos?
• The impact of social media buzz on Black Friday sales.

And hey, don't forget to check out the latest research on the topic. Despite the importance of the topic, research on understanding the role of companies in societal change through activism is scarce. Using institutional theory, you could explore how Black Friday might reflect broader societal trends. Also, keep an eye on those websites offering tools for thesis writing, academic projects, and research proposals. They can be a lifesaver when you're knee-deep in data and need some structured guidance.

6. Social Media Influencers and Brand Awareness

Let's dive into the world of social media influencers and their impact on brand awareness. You've seen them everywhere – from Instagram to YouTube, these digital trendsetters are reshaping the marketing landscape. Influencers have the power to amplify a brand's message , reaching audiences in a way that feels personal and authentic.

Consider this: a study on the impact of social media influencers found that brand awareness reached by influencer endorsement can significantly affect consumers' intention to purchase. It's not just about the number of followers; it's the persuasive power these influencers wield that can boost perceived brand credibility and, ultimately, purchase intention.

Here's a quick list to keep in mind when thinking about influencer marketing:

• Authenticity is key – followers can spot a forced partnership a mile away.
• Engagement rates matter more than follower counts.
• A well-matched influencer aligns with your brand values and resonates with your target audience.

Remember, it's not just about picking someone with a huge following. It's about finding the right fit for your brand, someone who can genuinely connect with your audience and create a buzz around your products. So, go ahead, explore the persuasive power of influencers and watch your brand awareness soar!

7. Telemarketing Success Rate

Ever wondered why some telemarketing campaigns take off while others fizzle out? It's all about the success rate, and let's be real, you want to be on the winning side. Understanding the factors that influence telemarketing success is crucial for your thesis. Dive into the socio-demographics of your target audience, because, believe it or not, they play a significant role in the game. Research suggests that aspects of mental health, like happiness, could impact victimization data, hinting at a complex relationship between consumer psychology and telemarketing effectiveness.

But hey, it's not just about the callers and the called. The structure of your campaign matters too. Here's a quick list to keep in mind:

• Crafting a compelling script
• Training telemarketers for effective communication
• Timing the calls just right
• Following up without being a nuisance

And let's not forget the tools and resources that can make or break your strategy. Academic writing platforms offer a treasure trove of worksheets, guides, and even thesis action plans to help you map out your research. Remember, a well-structured thesis can highlight the nuances of telemarketing success, from the Integrated Marketing Communication (IMC) model to the nitty-gritty of call analytics.

So, roll up your sleeves and get ready to explore the fascinating world of telemarketing. With the right approach, your thesis could provide valuable insights into what makes a campaign resonate with its audience—or what sends it straight to voicemail.

8. Customer Loyalty Programs

Ever wondered how those points you rack up every time you swipe your loyalty card actually work to keep you coming back? Well, you're not alone. Customer loyalty programs are a gold mine for research, and they're evolving every day. From your local coffee shop's punch card to sophisticated algorithmic personalization , there's a lot to explore.

Here's a quick rundown of potential angles:

• The psychological triggers behind loyalty schemes
• Comparing the effectiveness of various loyalty program structures
• The role of data analytics in personalizing rewards

And if you're diving into the deep end, consider how these programs influence customers beyond just repeat purchases. Do they actually enhance brand perception? Or are they simply a transactional tool? These are the kinds of questions that can turn your thesis from ho-hum to groundbreaking.

Don't forget, there are plenty of resources out there to help you craft the perfect thesis. Websites offer tools for thesis writing , academic projects, and research proposals. They provide guides on academic writing, dissertation writing, and interview studies. So, gear up to dissect these loyalty programs and uncover what really makes them tick!

9. Cultural Differences Affecting Advertising

Ever wondered why an ad campaign that's a hit in one country can flop in another? It's all about cultural nuances, my friend. Understanding cultural differences is crucial when creating advertising that resonates across borders. For instance, the values associated with luxury consumption vary significantly between cultures, as highlighted in the study titled 'The Influence of Culture and Gender in Luxury Brand Consumption'.

Let's break it down with a few examples:

• In Western countries, individualism often drives advertising narratives, focusing on personal achievement and success.
• Eastern cultures may respond better to community-oriented messages that emphasize collective well-being and harmony.

This isn't just about tweaking the language or images; it's about deep insights into what makes different cultures tick. The study 'A Cross-Cultural Study on the Role of Message Framing in the...' sheds light on how message framing techniques need to be tailored to cultural contexts to promote fair-trade consumption effectively.

Looking ahead to 2024, the outlook for multicultural marketing is all about inclusivity and personalization. According to 'Outlook for Multicultural Marketing and Diversity in 2024', data-driven decisions and cultural personalization will define successful campaigns. So, if you're diving into a marketing thesis this year, consider exploring the rich tapestry of cultural diversity and its impact on advertising strategies.

10. Ecological Awareness in Advertising

Hey there, future marketing mavens! Let's dive into the green side of ads. Ecological awareness in advertising isn't just a trend; it's a movement reshaping the marketing landscape. As a savvy researcher, you'll explore how brands are turning over a new leaf to appeal to the eco-conscious consumer. Here's a quick rundown of what you might cover:

• The rise of green marketing strategies and their impact on consumer perception.
• Case studies on successful campaigns that married profitability with sustainability.
• The role of social media in amplifying ecological messages.

But wait, there's more! You could also look into how ecological awareness influences brand loyalty and purchasing decisions. Imagine dissecting the strategies of companies that have nailed this balance. It's not just about slapping a green label on products; it's about genuine commitment and transparent communication .

Remember, your thesis could be a game-changer. It's not just an academic exercise; it's a chance to contribute to a sustainable future in marketing. So, roll up your sleeves and get ready to dig into the green goldmine of eco-friendly advertising!

11. Product Quality Impact on Consumer Satisfaction

Let's dive into how product quality can make or break consumer satisfaction. You know the drill: you buy something, and it either meets your expectations or it doesn't. But here's the kicker: the effect of product quality on satisfaction is huge . It's not just about whether a product works; it's about how it makes you feel.

Consider this: a study titled '(PDF) Examining the Product Quality Attributes That Influences ...' suggests that even when products are low-priced, their quality still plays a pivotal role in customer satisfaction. So, if you're thinking about exploring this topic for your thesis, you're onto something big. Here's a quick list to get you started:

• Assess the direct impact of product quality on customer loyalty.
• Explore the role of quality in brand perception among consumers.
• Analyze the relationship between product quality and consumer trust.

And remember, a website that offers a thesis action plan and academic project tools can be a goldmine for resources. It's not just about the data; it's about understanding the customer satisfaction journey from a holistic perspective. So, gear up and get ready to uncover the intricate ties between product quality and the hearts of consumers.

12. Consumer Understanding of Brand Values

Hey there, future marketing mavens! Let's dive into the world of brand values and how they resonate with consumers. New research shows that brand values influence what companies consumers choose , and it's not just about the product anymore. It's about what the brand stands for, its ethics, and the overall customer experience.

Consider this: a brand is like a promise, a commitment to certain values and principles. When consumers understand and align with these values, they're more likely to become loyal advocates. For instance, a study comparing Starbucks and McDonald's revealed how consumer perceptions of brand values can significantly impact their buying decisions.

But how do you measure this understanding? Here's a quick list to get you started:

• Conduct surveys to gauge consumer awareness of your brand's values.
• Analyze social media engagement to see how consumers interact with your brand's message.
• Study brand evangelism and how it relates to consumer loyalty.

Remember, building a personal brand in academia or the business world involves reflecting on strengths and being consistent. It's all about creating a unique identity that people trust and want to follow. So, keep these insights in mind as you craft your thesis on the ever-evolving landscape of consumer-brand relationships!

13. Digital Methods for Brand Salience

Hey there, future marketing mavens! Ready to dive into the digital deep end? Let's talk about boosting your brand's visibility in the ever-evolving digital landscape. Brand salience isn't just about being seen; it's about being remembered. And in 2024, it's all about leveraging cutting-edge digital methods to make sure your brand sticks in the minds of consumers.

First things first, you've got to understand the digital ethics of the game. It's a moral maze out there, with human rights and misinformation battles to navigate. But don't sweat it; with integrity as your compass, you'll find your way through. Now, onto the fun stuff!

Here's a quick list to get you started on your path to digital dominance:

• Utilize AI-driven analytics to track brand awareness and consumer perceptions.
• Engage with your audience through personalized content that resonates.
• Implement social media strategies that align with your brand values and speak to your target demographic.
• Explore the power of micro-influencers who can amplify your message authentically.

Remember, it's not just about throwing your brand into the digital void and hoping for the best. It's about crafting a strategy that's as dynamic as the platforms you're using. So, roll up your sleeves and get ready to set your brand apart with a killer brand awareness strategy that's powered by strong social media marketing. And hey, if you ever feel lost, just think of this as your Ultimate Brand Awareness Guide for 2024!

14. Product Availability Impact on SME Brand Image

Imagine you're a small or medium-sized enterprise (SME) trying to carve out your niche in a crowded market. Your brand image is everything, right? Now, think about how product availability can make or break that image. When your products are readily available , customers see you as reliable and trustworthy. But if they're often out of stock, frustration mounts and your brand image could take a hit.

Here's a quick list to consider when evaluating product availability's impact on your brand image:

• Consistency in stock levels
• Communication with customers about availability
• Strategies for managing supply chain disruptions

Remember, your brand image isn't just about the logo or the catchy slogan; it's about the customer's entire experience with your company. And yes, that includes whether they can get their hands on your products when they want them. Need some guidance on this topic? Websites offer tools and resources for academic writing, thesis revision, and dissertation writing, including guides, templates, and tips for students and professors. They can be a goldmine for your research!

15. Brand Reputation Transition Across Industries

You've seen it happen: a brand that's a household name in one industry decides to leap into another, and suddenly, it's like they're a whole new player. But how do they do it? It's all about the art of rebranding and adapting core values to resonate with a new audience. Take Virgin Cola, for example, which tried to bring its rebellious spirit from music and airlines to the soft drink industry.

When you're tackling this topic, you'll want to dive into case studies that show the strategies and lessons learnt from those who've done it successfully. Here's a sneak peek into what you might explore:

• The importance of maintaining brand integrity while innovating
• How consumer perceptions can shift with industry changes
• The role of marketing campaigns in repositioning a brand

And if you're looking for resources to guide your thesis, websites like Research Rebels offer tools and academic writing guides that can be a game-changer for your project. They provide not just content, but a supportive community to help you navigate the complexities of academic writing.

16. Beauty Brands' Direct Marketing on YouTube

Hey there, future marketing guru! If you're eyeing the beauty industry, you've got to understand the power of YouTube. It's not just about slapping ads on videos; it's about crafting a strategy that speaks directly to your audience. Beauty brands have found a goldmine in YouTube's direct marketing capabilities , and here's why:

• Authenticity is key. Viewers crave real, relatable content, and beauty brands that deliver this can see a significant boost in engagement.
• Collaboration with influencers can skyrocket your brand's visibility. Think tutorials, reviews, and the ever-popular 'get ready with me' videos.
• Analytics are your best friend. YouTube offers deep insights into viewer behavior, allowing you to tailor your content for maximum impact.

Remember, it's not just about the products; it's about the story you tell and the community you build. Dive into the world of YouTube marketing with these insights, and you'll be setting yourself up for a thesis that's as compelling as the latest beauty vlog.

17. Internet Marketing for Global Companies

As you dive into the world of internet marketing for global companies, remember that the landscape is constantly evolving. Navigating this dynamic field requires a keen understanding of both the technological and cultural nuances that influence consumer behavior across borders.

Start by exploring foundational resources like ' Internet Marketing: A Beginner's Guide in 2024 ' from Forbes Advisor, which can offer you a solid grounding in the basics. Then, deepen your knowledge with insights from the Journal of International Marketing , a peer-reviewed journal that's all about advancing international marketing practice, research, and theory.

Don't forget to draw inspiration from successful campaigns. For instance, check out the global marketing strategies of brands like Airbnb and Spotify, as highlighted by VeraContent. These case studies can spark ideas for how to scale your business and resonate with an international audience.

Here's a quick list to get you started on your journey:

• Understand the digital landscape and its tools
• Study cultural differences and consumer behavior
• Analyze successful global marketing campaigns
• Keep up with the latest trends in search engine marketing and social media ads

Embrace the challenge, and you might just find your brand becoming a household name across the globe.

18. International Market Failure Causes

Ever wondered why some companies make it big internationally while others stumble? Let's dive into the causes of international market failure . First off, it's not just about having a killer product or service. There's a whole lot more at play.

For starters, cultural misunderstandings can tank your global ambitions faster than you can say 'faux pas'. Imagine launching a campaign that's a hit at home but offends overseas customers – yikes! And don't get me started on the legal and regulatory hurdles. Each country has its own maze of rules, and one wrong step can mean game over.

Here's a quick list of common pitfalls:

• Inadequate market research
• Poor understanding of local consumer behavior
• Underestimating language barriers
• Overlooking local competition
• Failing to adapt your marketing mix

Remember, knowledge is power. Equip yourself with the right thesis tools and academic guides to navigate these choppy waters. Whether it's templates, planners, or tips for academic excellence, make sure you're prepared. After all, you don't want to be a case study in what not to do, right?

19. Small Companies with Global Appeal

Ever wondered how a small startup can transform into a global phenomenon? It's all about mastering the global markets and connecting with consumers in the most effective way. Small companies with global appeal often share a few key traits: they're agile, innovative, and they understand the power of a strong online presence.

• Agility allows them to adapt quickly to new markets.
• Innovation keeps them competitive against larger corporations.
• Online presence is crucial for reaching a worldwide audience without the need for a physical footprint.

But it's not just about having a slick website or a catchy hashtag. It's about crafting a marketing strategy that resonates across cultures and languages. Take a look at 'What is Global Marketing? See 13 Businesses with Brilliant Strategies' for some inspiration. Remember, resources like Research Rebels can provide an academic project planner and tools for your research proposal, ensuring you're well-equipped to tackle your thesis on this topic.

20. International Business Leadership

So, you're diving into the world of international business leadership , huh? It's a wild ride, with every decision echoing across borders. Leadership in a global context isn't just about being the boss; it's about understanding the nuances of different cultures and markets. Here's a quick rundown of what you need to keep in mind:

• Cultural Sensitivity : You've got to speak the language, both literally and figuratively. Knowing the customs and values of your international colleagues can make or break your success.
• Strategic Vision : Seeing the big picture is crucial. How do your decisions align with global trends and economic shifts?
• Adaptability : Markets fluctuate, politics change, and businesses must evolve. Can you pivot on the fly?
• Ethical Leadership : With great power comes great responsibility. Are your business practices benefiting everyone involved?

Remember, the goal is to not just lead, but to inspire and drive progress on a global scale. And if you're feeling overwhelmed, don't sweat it. There are plenty of resources out there to help you on this journey, like Research Rebels , which offers tools and resources for academic writing , including thesis action plan, worksheets, and guides for students and professors. They even have articles on academic writing and research to make your thesis journey less daunting.

21. Cultural Differences Impact on Business

Ever wondered why some businesses thrive in international waters while others barely stay afloat? It's all about understanding and adapting to cultural differences . Culture shapes every aspect of a business , from management styles to employee expectations, and it's crucial for success in the global market.

Here's a quick rundown of areas where cultural nuances play a pivotal role:

• Management and leadership approaches
• Marketing and advertising strategies
• Customer service expectations
• Negotiation and communication styles

For instance, what works in terms of marketing in one country might be a complete turn-off in another due to cultural sensitivities. And when it comes to leadership, the socio-cultural background of management can significantly influence relationships within the company. If you're diving into a thesis on this topic, consider exploring the impact of cultural differences on various business aspects. You'll find a wealth of resources and tools for academic writing, including thesis action plans and guides, to help you navigate through this complex subject. Remember, in the world of international business, cultural intelligence is not just an asset; it's a necessity.

22. War Effects on Companies' Profits

When you think about war, the first thing that comes to mind probably isn't the stock market or corporate profits. Yet, believe it or not, war can have a profound impact on businesses, sometimes even benefiting certain sectors. Despite the ethical concerns , companies in the defense industry often experience a surge in demand, leading to increased profits during wartime.

But it's not just about weapons manufacturers; other industries can be affected too. Here's a quick rundown of how war might influence different business sectors:

• Defense and Aerospace : Increased government contracts for military equipment.
• Oil and Gas : Fluctuations in oil prices can lead to windfall profits or losses.
• Construction : Rebuilding efforts post-conflict can boost demand for construction services.
• Healthcare : Heightened need for medical supplies and services in conflict zones.

Remember, while some companies might see a temporary boost, war can also disrupt global supply chains, leading to losses for businesses reliant on international trade. If you're diving into this topic for your thesis, consider exploring the ethical implications and long-term effects on the global economy. And if you need help shaping your research, websites like Research Rebels offer thesis writing tools , academic guides, and resources to support students and professors through the process.

23. Successful International Brands Case Studies

Let's dive into the world of international brands that have made a splash across borders. You know the ones—they're the brands that seem to have cracked the code on global appeal. Take the "Share a Coke" campaign , for instance. It's a classic example of a marketing initiative that resonated worldwide, turning a simple beverage into a personalized experience.

But it's not just about clever campaigns. A deep dive into the strategies of these brands reveals a treasure trove of insights. For example, examining the Coca-Cola brand's international strategy can provide a wealth of knowledge on how to propel a brand's presence in various markets.

Here's a quick list of what you can learn from these case studies:

• The importance of cultural sensitivity and adaptation
• Innovative marketing tactics that transcend language barriers
• Building a consistent brand image while catering to local tastes

Remember, every brand's journey offers unique lessons. Whether it's the holistic approach of Research Rebels or the comprehensive analysis of Coca-Cola's international strategy, there's a goldmine of wisdom waiting for you. So, grab your notebook and get ready to uncover the secrets behind some of the most successful international brands!

24. Top Business Languages

Ever wondered why some folks seem to have a knack for international business? Well, it might just be their mastery of top business languages . Knowing the right language can open doors to new markets and opportunities. But hey, don't sweat it if you're not a polyglot yet; starting with any of these languages can give you a leg up in the global business arena.

Here's a quick rundown of languages that are making waves in the business world:

• English: The undisputed champion of business communication.
• Mandarin: A must-know for anyone eyeing the Chinese market.
• Spanish: Widely spoken across the Americas and growing in business influence.
• German: The language of Europe's largest economy.
• French: Not just the language of love, but also a key player in African markets.

Remember, it's not just about speaking the language; it's about understanding the culture that comes with it. Dive into resources like the Journal of Interactive Marketing to get a grip on how language shapes business interactions. And if you're knee-deep in thesis work, don't overlook websites offering thesis-related tools and academic writing guides. They can be a lifesaver when you're trying to make sense of international business lingo and practices.

25. Changes in International Trade and more

As you dive into the complexities of international trade, you'll find that 2024 is a year brimming with transformative trends and policies. Last year's policy developments are set to have a profound impact on how global trade operates, especially with the increasing importance of data flows between countries and the emphasis on environmental, social, and governance (ESG) criteria.

Here's a snapshot of what to watch out for:

• The rise of e-commerce and its integration into traditional trade systems.
• Mexico's growing role in international trade, expanding its footprint beyond expectations.
• The unfolding situation of Section 301 China duties and its implications for trade relations.

These topics are not just academic; they're real-world issues that will affect economies and businesses worldwide. Whether you're examining the enforcement of labor standards or the strategic moves of international brands, understanding these dynamics is crucial for any marketing thesis that aims to be relevant and insightful.

In the dynamic world of international trade, staying informed and adapting to changes is crucial for success. Our comprehensive guide, '25. Changes in International Trade and more' , offers valuable insights into the latest trends and strategies in the global market. Don't miss out on the opportunity to enhance your knowledge and skills. Visit our website now to explore the guide and take the first step towards mastering international trade!

Wrapping It Up: Your Marketing Thesis Adventure Awaits!

Phew! That was quite the expedition through the marketing thesis jungle, wasn't it? We've armed you with 100 exceptional topics to kickstart your research odyssey in 2024. Remember, whether you're dissecting consumer behavior or exploring the digital marketing cosmos, your thesis is more than just an academic requirement—it's your chance to contribute to the ever-evolving marketing landscape. So, take a deep breath, pick a topic that ignites your passion, and dive in! And hey, if you ever feel lost, just swing back to Research Rebels for a pep talk or a pointer. We're here to help you navigate through the thicket of research and emerge victorious. Ready to become a Research Rebel? Let's make your thesis journey one for the books!

Frequently Asked Questions

What makes research rebels different from other academic support platforms.

Research Rebels stands out due to its holistic approach, engaging content that utilizes storytelling and humor, comprehensive guidance, and a focus on reducing student anxiety. Our team of experienced educators and researchers ensures that our content is accessible, practical, and supportive, making academic success attainable for everyone.

How does Research Rebels help reduce anxiety for thesis-writing students?

Research Rebels aims to alleviate anxiety by providing clear, actionable steps and guidance throughout the thesis-writing process. By demystifying complex concepts and offering a nurturing environment, we help students feel more prepared and confident in their thesis journey.

Can you provide thesis topics beyond typical marketing subjects?

Absolutely! Research Rebels offers a wide range of unique and engaging thesis topics, including those that touch on current trends, sustainability, and innovative technologies, ensuring that students can find a topic that ignites their passion and stands out academically.

Does Research Rebels cover topics related to international business and marketing?

Yes, Research Rebels covers an extensive array of topics, including international business and marketing. Our topics delve into global company marketing, international market challenges, cultural impacts on business, and case studies of successful international brands.

What type of marketing thesis topics can I find on Research Rebels?

Research Rebels provides a diverse selection of marketing thesis topics, ranging from pharmaceutical marketing ethics to the role of social media influencers in brand awareness. We also explore areas like impulse buying, telemarketing, customer loyalty, and ecological awareness in advertising.

Can Research Rebels assist with topics on the impact of technology in marketing?

Certainly, Research Rebels addresses the intersection of technology and marketing, offering topics on internet marketing for global companies, the efficacy of direct marketing on YouTube, and the role of social media in e-commerce, among others.

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• Carolyn J. Fu
• Sunil Gupta
• Ayelet Israeli
• Ebehi Iyoha
• Leslie K. John
• Tarun Khanna
• Hyunjin Kim
• Himabindu Lakkaraju
• Jacqueline Ng Lane
• Michael Lingzhi Li
• Edward McFowland III
• Henry W. McGee
• Antonio Moreno
• John C. Mulliken
• V.G. Narayanan
• Das Narayandas
• Michael I. Norton
• Elisabeth C. Paulson
• V. Kasturi Rangan
• Maria P. Roche
• Raffaella Sadun
• George Serafeim
• Sara McKinley Torti
• Isamar Troncoso
• Jeremy Yang
• Dennis A. Yao
• David B. Yoffie
• Shunyuan Zhang

Current Marketing Students

• Stuti Agarwal
• Mengjie (Magie) Cheng
• Jingpeng Hong
• Ta-Wei (David) Huang
• Zhongming Jiang
• Rebecca Liu
• June Park
• Sihan Zhai

Current HBS Faculty & Students by Interest

Recent placement, jimin nam, 2024, byungyeon kim, 2022, emily prinsloo, 2023, ximena garcia-rada, 2021, serena hagerty, 2022, dafna goor, 2020.

Dissertation Topics in Marketing Actual in 2024

Table of contents

• 1 How to Choose the Right Topic for Your Marketing Dissertation
• 2 Branding Dissertation Topics
• 3 Digital Marketing Dissertation Topics
• 4 MBA Marketing Dissertation Topics
• 5 Interesting Marketing Dissertation Topics
• 6 Social Media Marketing Dissertation Topics
• 7 Relationship Marketing Dissertation Topics
• 8 Fashion Marketing Dissertation Topics
• 9 Sports Marketing Dissertation Topics
• 10 Ethics in Marketing Dissertation Topics
• 11 Consumer Behaviour Dissertation Topics

We’ve compiled a list of about 100 of the best international marketing dissertation topics. Use these examples comfortably and create your idea.

How to Choose the Right Topic for Your Marketing Dissertation

To choose the right topic for your dissertation , you have to pick something actual and relevant to the field. Moreover, your choice must be interesting for reading. But not something filled with many scientific terms.

The idea must be based on a case that other people have already researched. That will give you enough credible sources to use for your work.

When writing your dissertation , remember that it revolves around data. Thus, using credible academic references with correct information is best.

While doing that, a good thing to remember is to look for ideas with gaps that have great potential. They will allow you to create a good piece that will be interesting to read. But given how hard these are to notice, you should get dissertation assistance . You can get help from our team of professionals or ask your professor for suggestions.

Branding Dissertation Topics

Branding is a term that comes from the business world, and you will often see it in the field. The word refers to many processes that give meaning to various organizations, businesses, services, and goods.

In that sense, branding can be a way for the company to promote its products and achieve an edge over competitors by building its brand. It can be a promise to the customers or the appeal of a good or service.

• Brand value, and how the consumers perceive it. Case of Pepsi versus Coca-Cola.
• The company branding and its effect on business productivity.
• What is the significance of social media marketing for brand development?
• Is there cultural meaning in brands, and why?
• Branding and its nature. Comprehensive evolution study.
• The relations between the brand, customers, and their emotions.
• Why is brand management essential for achieving profitability?
• Branding and the importance of having a top product that attracts customers.
• How can the use of digital methods increase brand standing?
• Smartphone apps, and how businesses can use them to improve their brand equity.

Digital Marketing Dissertation Topics

Without a doubt, this is the future of commerce in the current age. That is due to the significant increase in online shopping. With the growth of online sales and new e-commerce, experts must develop unique strategies to boost their sales.

Because of that, we have prepared a few ideas about digital marketing thesis topics for you:

• Modern customers and how social media applications can affect their behavior.
• Marketing and landing pages, and why they are so important to have.
• Google and Amazon ads and how they are a necessity for online commerce.
• Digitalized platforms and the adoption of automated service interaction. How they affect clients and companies.
• What exactly is the role of the Internet? How does it influence customers’ behavior?
• Smart devices and their effects on boosting company sales.
• Is it essential to analyze the consumer’s psychology in marketing strategies?
• How have stars and influencers affected online sales and strategies?
• Digital marketing. Is it better for the customer to interact with a machine or an employee?
• Email strategies. Are they outdated, and what are the most common mistakes of this strategy?

MBA Marketing Dissertation Topics

Having a Master’s can be essential as it opens a new path for you and allows you to learn more. In that sense, it also shows you know about marketing in general. So, picking the right dissertation topic is crucial because you have to prove your knowledge.

• Digital and mobile marketing. What are their strengths and weaknesses?
• Note the difference between offline and online market goods and how clients respond to them.
• Management and its response to boycotts. What is the proper reaction?
• What are the customer’s reactions during periods of recession and crisis?
• Customer profile gender, age, and ethnicity. How do they affect online purchases?
• What is the importance of a successful branding strategy, and how does it attract loyal customers?
• How does color relate to brands and affect sales in the clothing industry?
• Strategies about charity. Why are they important, and how do people regard them?
• Best sales strategies that make consumers buy food online.
• E-commerce, and how a loyalty program encourages the customers to spend more.

Interesting Marketing Dissertation Topics

No matter what you are writing about, you must pick an interesting topic. Then you will have an easy time researching and writing.

Marketing is a field connected to a lot of data, and that can make writing your Master’s dissertation hard. Thus, striving to pick a compelling case to write about will help you immensely.

• Should we combine offline with online techniques to increase sales in the digital business model?
• Politics and their effects on marketing strategies.
• What are the best and worst parts of SMS marketing? Is it an actual concept?
• The concept of standardization in the field and how it affects the clients.
• How does brand value affect the customer’s decision?
• How do retention and innovation go hand in hand? What are the effects?
• Family packs and oriented online commerce strategies.
• Online trends and their impact on marketing techniques. How have they changed during the past ten years?
• The power of customization in e-commerce and how it affects sales.
• Market segmentation and its effects on sales channels. Is it a good or bad strategy?

Social Media Marketing Dissertation Topics

In the current commerce world, many, if not most, marketing campaigns and deals take place online. With that, the importance of social media and other widespread online platforms increases. So, social media marketing strategies are a must for the success of any thriving business.

• Are Google, Amazon, and Facebook ads convenient for digital trade?
• Effects of social media and the impact they have on customers.
• Marketing, E-commerce, and the importance of proper SEO. Effects and aftermaths.
• Is it good for huge corporations to use social media and focus on younger customer groups?
• How can products and online services affect customer loyalty to the brand?
• Are influencers and famous actors a good strategy to increase your audience?
• Social media and its significance in modern marketing promotion campaigns.
• How can online content marketing build a larger presence and loyal customers?
• Are social media suitable for branding or just boosting a company’s sales?
• Should a company build online value through transparent customer reviews? Best ways to do it.

Relationship Marketing Dissertation Topics

Customer association is crucial for the success and good sales of every business. Thus, customer relationships are often vital to a good marketing approach. That is because such techniques rely on how well you know your customers and what you want to focus on when approaching them.

• How has customer retention changed due to the Covid-19 pandemic, and how does that affect marketing strategies?
• Modern consumer behavior. Is it reasonable to push clients to change their customer style or not?
• How can the decision-making process affect cultural or ethical influences?
• Big corporations and their strategies. Why do customers stay loyal and abide by global marketing rules?
• Why is it important for a company to learn more about its client’s psychoanalytical model?
• Differences between the classes and racial discrimination when targeting different ethnicities.
• E-commerce and shopping application. How can customers achieve satisfaction through verbal communication?
• What is the risk when dealing with unhappy customers and boycotts?
• When is it reasonable to change prices, and how do clients see these changes?
• Customization: The best way to personalize your company’s product to suit your customers.

Marketing dissertation topics can include areas such as pricing strategy, brand loyalty, customer satisfaction, etc. Writing a dissertation on a marketing topic can be a difficult task. That is why services such as custom dissertation writing services are available to alleviate this stress and make the process easier.

Fashion Marketing Dissertation Topics

Fashion marketing aims to resolve or create promotion issues connected to a clothing brand. Many of the strategies in the field include publications on specialized blogs. They can also have websites, Google Ads, and campaigns with influencers.

Below, we have prepared a few exciting topics from that field. Please take a look at them and gain inspiration about your dissertation topic:

• Are fashion marketing strategies mainly aimed at women, and why?
• Social media applications and their influence over fashion commerce strategies.
• Fashion marketing techniques and logistics. The importance of proper planning.
• What are the best ways to identify your clients in fashion marketing?
• Best ways to create the ultimate customer experience in fashion.
• Should fashion strategies spin around famous influencers or not?
• Can sales be predicted effectively in fashion marketing, and how?
• Best ways to attract younger customers. Goal-oriented campaigns and their benefits.
• How can data suggest the best decisions in fashion promotion, and why?
• The importance of researching and properly planning product prices.

Sports Marketing Dissertation Topics

In the modern world, sports are present in everyone’s life. So naturally, sports-related advertising significantly impacts a company’s brand sales and income.

Given how important that is, we have prepared a few of the best marketing-related dissertation topics in the field. Use them to gain inspiration and choose a suitable case.

• Is it a good idea to use famous sports stars in promotion strategies?
• World Cup 2022 and its importance for great marketing campaigns.
• How can Esports be a suitable advertising platform? Best practices in the field.
• Are behind-the-scenes images a good move in promotion strategies or not?
• Advertising and betting platforms. Correlations and how these companies advertise on sports media.
• How can bets influence sports marketing, and how are they connected?
• Best advertising strategies. Teasers and previews before the start of a competition.
• Women in sports and how they advance sports marketing.
• What is the role of artificial intelligence, and can it change the shape of marketing in sports fields?
• Ticket purchases. Why is it one of the best promotion revenue streams?

Ethics in Marketing Dissertation Topics

Marketing ethics are concerned with various business practices and company responsibilities. They are usually influenced by the clients’ behavior or change in attitude.

Nowadays, these are common, thanks to the influence of social media platforms. Below you can see a few suggestions for such topics.

• What is the impact of goods labels on the clients’ purchase behavior?
• Exploring the depths of Amazonia jungles. Is it green or greenwashing?
• How do corporate behavior and ethics influence customer sales? Investigation.
• Why does labeling matter, and what are its effects? Vegan versus the cruelty-free label.
• How have spam rules and laws improved online ethics for consumers?
• Pharmaceutical representatives and their gifts. Business ethics and morality investigation.
• Gender difference and its impact on corporate social responsibility perceptions. What is the corporate marketing outcome?
• The effects of the code of conduct of some stores. How does it affect customers?
• Ethics, marketing, and the relationship between CSR. Are they a priority to the stakeholders or the common good?
• How WizzAir online fare pricing influenced the customer demand trends. Marketing pricing strategies.

Consumer Behaviour Dissertation Topics

Consumer behavior in marketing often refers to the customer’s needs. How they meet them with the purchase of goods, and how they use them. The same also refers to various services and even expands to clients disposing of goods.

An effective marketing strategy knows the ropes around consumer behavior. So, before starting a campaign targeted at a specific group, you must research. Here are some topics examples:

• In what ways does a company determine consumer behavior and maximize the benefit from it?
• Modern digital tools. The practice of finding consumer behavior and its benefits for social marketing strategies.
• Client behavior study. Why do women purchase more fashion goods than men?
• What are the aftereffects of neglecting your target group’s consumer behavior?
• Consumer behavior. How can the use of indecent language influence the young population to buy more?
• Why have goods like masks and disinfectants increased in popularity during and after the pandemic?
• Client’s behavior and why it is difficult to market goods in today’s busy world.
• Innovation is a way of retaining a brand’s value even after a recession.
• Product outreach and the consumer’s behavior towards it.
• Beauty product sales and male clients. Consumers behavior investigation.

Suppose you have read everything. Now you know more about the different types of marketing dissertations. You saw great examples of marketing topics related to the field and now can easily use them to gain motivation for your work.

Selecting a compelling topic for a marketing dissertation can be overwhelming. However, with the help of the PapersOwl writing service , you can easily identify a focused dissertation topic that aligns with your research interests. Their team of experts will guide you in choosing the most relevant and interesting topics that will help you make an impact in your field of study. With their support, you can be sure to produce an exceptional marketing dissertation that stands out from the rest.

Remember, inspiration is crucial, as marketing students’ thesis topics revolve around it. So get your motivation, select the suitable case that interests you, and form your thesis.

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Marketing Dissertation Topics

Marketing is a broad and exciting field of study that intertwines with related subjects such as Psychology, Sociology, Business, and even Anthropology.

The field of marketing is always evolving, so there are plenty of ‘gaps’ in the literature to be filed by budding marketing students – whether you’re an undergrad or postgrad!

To help in the preparation of your marketing dissertation, this article suggests marketing dissertation topics that you could base your research on. These subject areas include relationship marketing, branding, direct marketing, international marketing (including influencer marketing), social listening, consumer psychology, online marketing, mobile marketing, marketing mix, social networks and marketing ethics.

Relationship Marketing Dissertation Topics

Branding dissertation topics, direct marketing dissertation topics, cultures and marketing dissertation topics, consumer psychology and marketing dissertation topics, online marketing dissertation topics, mobile marketing dissertation topics, the 4ps (price, product, promotion, place) of marketing mix.

• Social Networks and Marketing Dissertation Topics

Ethics in Marketing Dissertation Topics

Relationship marketing refers to the use of relationships rather than purely transactional means, while focusing on long term customer engagement. This lets companies acquire customers, while also maintaining customer loyalty that results in repeat custom for the firm. It is an important area for modern businesses, and a topical area on which to base your marketing dissertation with highly diverse topics:

• Digital relationship marketing in the age of COVID-19: Analysing the importance of personalisation and customisation.
• Generating customer loyalty through high-value content creation – a case study of UK fitness brands.
• What are the challenges for Tesco’s loyalty card scheme in today’s competitive business environment?
• Are switching costs effective barriers to customer retention in the airline industry?
• How can Amazon.com charge a premium price by using its diverse set of services and products?
• What are the motivations and expectations behind loyalty schemes for businesses to attract customers in the long run?
• To what extent does Café Nero’s app foster customer loyalty?
• How and why can relationship marketing be used to attract new customers through social media?
• How does product quality affect customer loyalty among high and low contact products?
• Can luxury goods retailers prevent barriers to switching by locking in customers through a unique set of services and products?
• How do retailers cope with polygamous behaviour among consumers?
• How does customer loyalty at Waterstone’s change when customers shop at their online store rather than in the high street as compared to customers of Amazon.com?
• In what ways does Waterstone’s improve its customer loyalty through its online store and smartphone apps?
• How can companies adopt social media for successful development of relationship marketing with customers?
• What are the challenges for small companies when adopting social media for increasing customer loyalty?
• Using smartphone apps to attract and retain new customers: Advantages and challenges for MNCs.
• Exploring the efficacy of customer service chatbots – helpful or frustrating?
• Exploring the effectiveness of online consumer tribes: A case-study of Tarot reading and personal development industries.

Branding is the promise of a company to its customers. Branding is an umbrella term to refer to a wide body of literature examining how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and so forth. Marketing dissertations on branding could be based on the following topics:

• An examination of the relationship between perceived risk and brand equity: A comparison of supermarket retailers in the UK.
• How does innovation impact consumer brand resonance? A case study of hospitality brands who were forced to innovate as result of COVID-19.
• Do consumers really understand a company’s brand values? The case of Starbucks vs McDonalds.
• How does the relative importance of tangible and intangible brand values vary across product types?
• Using digital methods to increase brand salience – a case study approach.
• Do leading brands need to have the products which attract a large number of customer segments?
• How is brand image affected by product availability for SME?
• Can the brand image be transferred between sectors? The case of Virgin Cola in the UK.
• How does unethical behaviour affect the brand image? The cases of Shell, Nike and Starbucks.
• How do firms use corporate social responsibility to build brand equity? The case of Body Shop.
• How can innovations sustain brands through the use of social media marketing?
• Can brand equity be transferred to a supermarket’s own branded products in the low-price segments?
• Using social media marketing to attract customers to brands of small companies.
• How can companies use smartphone apps to improve brand equity? The case of Starbucks and Café Nero.
• Targeting customers in ethnic markets: The case of Indian food customers in the UK supermarket sector.

The world of direct marketing is changing rapidly, as new technologies and social media allows companies to connect directly with the customer. This involves a wide range of tools and techniques that can be used to target consumers in a predominantly transactional manner. Direct marketers rely on information and a series of direct marketing media such as direct mail, magazines, newspapers, TV/radio, co-ops, telemarketing/teleservices and increasingly social media to disseminate their messages and acquire new customers. We have provided some suggested topics on direct marketing based on current trends, which you could use for your marketing dissertation:

• How do Tesco and Body Shop use their loyalty schemes to sell directly to the customer?
• How does the importance of factors that influence online selling vary according to product type in the services industry in the UK?
• Do customers respond differently to short and long-term offers in a competitive online environment? The case of online book sales.
• In what ways do free online chat rooms influence consumers’ response to direct sales promotions in social media environments?
• Assessing the effectiveness of beauty brands’ direct marketing via YouTube.
• How does the nationality (accent) of telemarketers influence customer response in an increasingly diverse international selling environment?
• Do consumers know how to protect themselves from unscrupulous direct marketing tactics used by social media marketing companies?
• How does message length affect the success of direct marketing messages? A comparison of online and offline mediums.
• Can direct online and social media marketing be used to build customer relationships or is it simply a transactional medium to acquire new customers in the short run?
• Can online marketing be as effective as a group-orientated tool as it is an individual-orientated one?
• How do prospecting methods differ in an online and offline environment? The case of the airline industry in the UK.
• Using SMS and email to connect with customers: Advantages and limitations of direct marketing.
• Social media marketing as a tool to target luxury customers: Advantages and issues for small companies.
• Using social media to reduce the cost of direct marketing: The case of small companies in the UK.

For some products and services, cultural considerations can play an important role in how marketers interact with consumers. With the increasing globalisation of business, firms have to pay greater attention to how national culture impacts upon consumer behaviour and customers’ reactions towards different types of marketing communication. Marketing across cultures is becoming more prominent in business, as more and more businesses are expanding throughout the world. This creates an ideal area to base your marketing dissertation on.

• How does innovation and culture influence the market performance of SMEs in China?
• Native advertising: Exploring its effectiveness in the UK, China, and the US.
• What are the effects of social media on organisational culture in the UK’s fashion industry?
• How is globalisation affecting the organisational culture of Toyota’s global operations?
• How does language impact upon brand identity? The case of Coca-Cola in the People’s Republic of China.
• How does culture affect the marketing of automotives? The Case of Toyota in China.
• What effect does culture have on marketing communications? The case of Coca Cola in India.
• How do marketers take into account regional differences in “national” culture? The case of banks in the Basque country and Catalonia, Spain.
• Can automotive vendors afford to treat consumers as a homogenous mass? The case of the North-South divide in Sweden.
• How does individualism-collectivism influence the sales of mobile phones? The case of the People’s Republic of China.
• How do supermarket chains overcome language differences in Switzerland?
• How can banks use pricing strategy to boost customer satisfaction and profitability?
• How can national culture explain the prominence of Scottish whiskey sales in the global whiskey market?
• How can countries use national culture to help them promote major exports? The case of the Champagne region, France.

Marketing is fundamentally underpinned by consumer behaviour, which can largely be explained by examining consumer psychology. This highlights how consumers behave in each stage of the buying process and why they react as they do. On this basis, marketers can design and implement communication strategies that target specific customer groups based on their psychological profiles. Some suggestions to base your marketing dissertation within the area of marketing and consumer psychology are as below:

• What motivates consumers to purchase products from Amazon?
• What are the uses and gratifications associated with consumer online reviewing?
• How does marketing intelligence and planning affect sports marketing?
• How can organisations make effective use of Big Data to gain an understanding of their customers’ psychology?
• What are customers’ perceptions towards green marketing?
• What are customers’ attitudes towards digital marketing activities of Burberry?
• What are the antecedents of word-of-mouth communications? The case of blockbuster marketing.
• What are the effects of negative word-of-mouth communications on organisational performance?
• How does gender effect information processing among consumers of luxury goods?
• What role does motivation play in buying behaviour? An examination of the mobile ringtone market in the UK.
• How does gender effect selective distortion among luxury goods buyers?
• What role does learning play among functional online advertisements?
• Does the importance of beliefs and attitudes vary across low and high involvement products?
• How does gender influence online purchase behaviour of luxury goods?
• How is social media affecting the buying behaviour of luxury goods in the fashion industry?

When marketing moves online the traditional rules are either broken or extended. Such extensions include the need to take into account privacy, security, the greater ability to customise and personalise user experiences, the changing nature of consumer behaviour and the interaction of online and offline mediums. Online marketing has become essential for organisations in gaining competitive advantages and enhancing their business performance. Online marketing is a useful and current area of market research. Some suggestions to base your dissertation on online marketing are as below:

• How can firms customise their products? The case of Apple.
• What are the effects of a successful digital marketing campaign on Dior’s brand performance?
• What are the benefits and challenges of using social media to market luxury goods?
• How does using web analytics for digital marketing enhance brand performance?
• What is the impact of digital marketing innovation on Apple’s performance?
• What are the benefits and challenges faced by Burberry in using digital marketing?
• How can firms personalise their products? The case of Nike.
• An assessment of the value of assortment to customers: The case of Dell Computers.
• How does a consumer’s perception of control affect their choice of brand? The case of buying computers online.
• How does visual constituency affect site identity and product attitude?
• How does gender affect online consumption behaviour?
• How can firms successfully combine online and offline shopping features? The case of Amazon.com/Toys-R-Us.
• What product attributes are most valued by consumers in search, comparison and purchase decision-making online?
• How do consumers react to brand alliances online? The case of Amazon.com and Wal-Mart.
• An investigation of the antecedents of consumer behaviour in online auctions? The case of eBay.

Mobile marketing has become the latest marketing communications medium which enables large brands such as Coca-Cola, Nintendo, MTV, New Labour, Lastminute.com, and others to attract new customers and retain existing ones in both traditional and non-traditional ways. With the lowering of mobile phone tariffs and the increased levels of Internet browsing using mobile phones, this medium has become increasingly important to marketers. Below are suggestions for dissertation topics in the area of mobile marketing:

• How does permission-based marketing impact mobile marketers when developing and implementing international marketing campaigns?
• How can brand image be conveyed in a mobile marketing environment?
• Can a strong brand image be built through mobile marketing techniques?
• What do customers want from mobile marketing messages?
• How does location influence mobile marketing communications?
• What role does timeliness play in mobile marketing communications?
• What are the advantages and disadvantages of push and pull mobile marketing strategies?
• How can mobile marketing be used as a viral marketing tool?
• How can mobile payment services increase revenue for mobile marketers? The case of Vodafone.
• How can customer relationship management (CRM) be applied in a mobile marketing environment to improve customer loyalty?
• How can marketing managers drive consumer acceptance of mobile marketing?
• What impact does brand personality have on purchase intentions in the context of mobile marketing?
• What are the diffusion and success factors of mobile marketing?

The 4Ps concept represents the cornerstone of marketing is widely used by marketing managers when trying to influence consumer decision-making processes. Below are suggestions for dissertation topics in the area of the Marketing mix:

• How do price adjustment strategies vary in online and offline environments? The case of music sales.
• Can an overt international pricing strategy negatively affect the brand image? The case of iTunes.
• How effective are public relations campaigns following brand failures? The cases of Nike, Shell, and Marks and Spencer.
• The impact of firms varying the frequency of their advertisements in online and offline environments on customers’ purchase intentions? The case of Waterstone’s.
• The impact of product information availability and persuasive advertising on consumer behaviour.
• Differences between comparison and non-comparison advertising and the impact on customers’ purchase intentions? The case of the alcoholic drinks industry in the US.
• Advantages and disadvantages of online advertising in international marketing.
• Can point-of-purchase promotions be as effective in an online environment as they are offline?
• How important is location to customer choice in the UK’s airline industry?
• How has the Internet helped unsought goods build brand awareness? The case of comparison websites.
• Is word-of-mouth (i.e. online customer reviews) the new element of the Marketing mix?
• How important is the Marketing mix for non-profit organisations?
• The effect of brand awareness on consumers’ purchase intentions. The case of low and high involvement product categories.

Social Media Marketing Dissertation Topics

Social media networks (e.g. Facebook, Twitter, Instagram, and LinkedIn) are not only changing the consumers’ attitudes and behaviours, but they are also presenting marketing practitioners with new challenges when trying to reach and acquire customers online. As social media networks become more popular, a marketing dissertation in this area will be timely and in line with current marketing research trends.

• What uses and gratifications are provided by beauty brands’ social media content?
• A content analysis of Food brands Instagram posts.
• An examination of the positive, neutral and negative user comments on Facebook and their impact on future participation in discussions.
• Why have functional applications on Facebook achieved so little success compared with their fun counterparts?
• How do applications of Facebook turn users into sales? The relationship between total installs, daily active users, and application valuation.
• A comparison of the effectiveness of banner advertising on different social media networks? The cases of Facebook, Instagram and Twitter.
• What impact does newsfeed restriction have on consumers’ attitudes and behaviours towards using Facebook?
• Is electronic word-of-mouth more persuasive than traditional word-of-mouth? An investigation into online customer reviews.
• Does traditional customer loyalty apply to consumer behaviour in social media networks?
• How do non-profit organisations execute marketing campaigns on social media networks such as Facebook?
• Can firms measure the ROI of their social media marketing?
• An investigation of the impact of brand post popularity on Facebook brand fan pages on social media marketing.
• Usage, barriers and measurement of social media marketing: Implications for marketing managers.
• The impact of social media marketing on brand loyalty.
• How do firms use social media marketing to encourage customers’ purchase behaviours?
• How do vegan brands use social listening to enhance their marketing strategy?
• Instagram, influencer marking and trust – a critical investigation.
• Partnering with YouTube content creators and influences – an effective marketing strategy for fitness brands?

The power of the media in changing consumer attitudes has a significant impact on how firms are expected to behave, as well as how they should integrate ethics into their marketing campaigns. As a consequence, marketing ethics is concerned with a range of issues from ethical business practices, to Corporate Social Responsibility (CSR) programmes and cause-related marketing. Below are suggestions for dissertation topics in the area of marketing ethics and CSR:

• The role of EasyJet’s low fare online pricing strategy on changing customer demand trends?
• Exploring Patagonia’s marketing strategy – Green or Greenwashing?
• The impact of FairTrade labels on consumers’ purchase behaviours?
• Vegan vs cruelty-free: the politics of labelling and why it matters.
• What impact do published codes of conduct have on customer buying behaviour? The cases of The Body Shop, Levi Strauss, and Marks and Spencer.
• How do ethical purchase intentions and ethical awareness affect purchasing behaviour? A comparison between the sales of battery and free-range chickens.
• What impact do cause-related marketing campaigns have on consumer buying behaviour? The case of Starbucks’ Raise a cup to a good cause campaign.
• Why do some controversial marketing communications work whilst others fail? The case of PETA – People for the Ethical Treatment of Animals.
• How have spam laws improved marketing ethics online?
• What factors distinguish a consumer’s choice of most and least socially responsible firms?
• How do firms use public relations to recover from consumer boycotts? The case of Shell and Nestle.
• The role of gender differences in the impact of CSR perceptions on corporate marketing outcomes.
• The relationship between marketing ethics and corporate social responsibility: Serving stakeholders and the common good.
• The role of trust in building company reputation and brand equity through CSR initiatives.
• Firm performance and corporate social responsibility. An investigation into the role of marketing competence and market environment.

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The marketing faculty embrace research traditions grounded in psychology and behavioral decision-making, economics and industrial organization, and statistics and management science.

These traditions support research inquiries into consumer behavior, firm behavior, the development of methods for improving the allocation of marketing resources, and understanding of how marketing works in a market setting.

A small number of students are accepted into the PhD Program in marketing each year. Students and faculty work together closely, and we have program-wide social gatherings throughout the year. This permits the tailoring of the program of study to fit the background and career goals of the individual.

A marketing student’s program of study usually includes several doctoral seminars taught by marketing faculty, some doctoral seminars taught by other Stanford GSB faculty, and a considerable number of graduate-level courses in related departments outside the business school, depending on a student’s particular area of investigation.

The field is often broken down into two broad subareas: behavioral marketing and quantitative marketing.

Behavioral Marketing

Behavioral marketing is the study of how individuals behave in consumer-relevant domains. This area of marketing draws from social psychology and behavioral decision theory and includes a wide variety of topics such as:

• Decision making
• Attitudes and persuasion
• Social influence
• Motivation and goals
• New technologies
• Consumer neuroscience
• Misinformation

Students in this track take classes in behaviorally oriented subjects within Stanford GSB and also in the Psychology Department . All students have the opportunity to interact with Stanford GSB faculty in every group and, indeed, across the Stanford campus.

Behavioral Interest Group

There is also a formal institutional link between the behavioral side of marketing and the micro side of organizational behavior , which is called the Behavioral Interest Group. The Stanford GSB Behavioral Lab links members of this group. This lab fosters collaborative work across field boundaries among those with behavioral interests.

The Behavioral Lab is an interdisciplinary social research laboratory open to all Stanford GSB faculty and PhD students. The lab’s research primarily spans the fields of organizational behavior and behavioral marketing, and covers a rich and diverse array of topics, including attitudes and preferences, consumer decision-making, group dynamics, leadership, morality, power, and prosocial behavior.

Preparation and Qualifications

A background in psychology (or behavioral science) and experience with experimental methods and data analysis provide optimal preparation for students pursuing the behavioral track, though students from a variety of backgrounds have performed well in the program.

Quantitative Marketing

The quantitative marketing faculty at Stanford emphasize theoretically grounded empirical analysis of applied marketing problems. This line of inquiry draws primarily on fundamentals in applied microeconomic theory, industrial organization, and econometrics and statistics.

Questions of interest include:

Investigating consumer choices and purchase behavior

Examining product, pricing, advertising, and promotion strategies of firms

Analyzing competition in a wide range of domains

Development and application of large-scale experimentation, high-dimensional statistics, applied econometrics and big-data methods to solve marketing problems

A common theme of research is the use of rigorous quantitative methods to study important, managerially relevant marketing questions.

Cross-Campus Collaboration

Students in this track take common classes in quantitatively oriented subjects with others at Stanford GSB, as well as the Economics and Statistics Departments. All Stanford GSB students have the opportunity to interact with Stanford GSB faculty in every group and, indeed, across the Stanford campus.

Solid training in economics and statistical methods, as well as programming skills, offers a distinct advantage for quantitative marketing students, but students from various backgrounds such as engineering, computer science, and physics have thrived in the program.

Faculty in Behavioral Marketing

Jennifer aaker, szu-chi huang, jonathan levav, zakary tormala, s. christian wheeler, faculty in quantitative marketing, kwabena baah donkor, samuel goldberg, wesley r. hartmann, sridhar narayanan, navdeep s. sahni, emeriti faculty, james m. lattin, david bruce montgomery, michael l. ray, itamar simonson, v. “seenu” srinivasan, recent publications in marketing, recommending for a multi-sided marketplace: a multi-objective hierarchical approach, the penn electrophysiology of encoding and retrieval study, 50 years of context effects: merging the behavioral and quantitative perspectives, recent insights by stanford business, why i research: findings fueled by the head and the heart, a better way to make the recommendations that power popular platforms, exposure to other religions could help stem science denial.

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Marketing Dissertations and Papers

Recent dissertation titles.

• "Essays on Marketing Strategies in Online Advertising" Lei Zhuang (2022)
• "Automation and Job Replacement in the Eyes of Conservatives and Liberals" Ryan (Tzushuo) Wang (2022) 
• "Strategies to Enhance Consumption Enjoyment through Attention" Jinjie Chen (2021)
• "Subscription in Multi-Product Context" Yilong Liang (2021)
• "Prominent Retailer and Price Search" Ruitong Wang (2020)
• "Paradox Brands: Can Brands with Contradictory Meanings be More Appealing to Consumers?" Maria Rodas Waters (2019)
• "With Friends Like These: The Negative Impact of Maximizing on Interpersonal Behavior and Perceptions" Nicholas Olson (2018)
• "Empirical Studies on Complementarity and Competition in Products and Business Relationships" Shaojun (Marco) Qin (2018)
• "Optimal Marketing Strategies with Reference-Dependent Preferences" Zuhui Xiao (2018)

Recent Graduate Placements 

• Lei Zhuang, 2022, Fudan University 
• Ryan (Tzushuo) Wang, 2022, University of Wisconsin - La Crosse
• Jinjie (J.J.) Chen, 2021, City University of Hong Kong
• Yilong Liang, 2021, University of Science and Technology of China
• Ruitong Wang, 2020, Tongji University
• Nicholas Olson, 2019, Texas A&M University 
• Maria Rodas, 2019, University of Southern California
• Marco Qin, 2018, Temple University 
• Zuhui Xiao, 2018, University of Wisconsin - Milwaukee

Student Publications and Presentations by year

• "A Moth to a Flame? Implicit Social Connection Inoculates Conspiracy Theorists against COVID-19 Misinformation,” 2023, Current Research in Ecological and Social Psychology, Murray, Sandra, Ji Xia, Veronica Lamarche, Mark Seery, Jim McNulty, Dale Griffin, Deborah Ward, Han Young Jung , Lindsey Hicks, and David DuBois
• "Do Voting and Election Outcomes Predict Changes in Conspiracy Beliefs? Evidence from Two High-Profile U.S. Elections," 2022, Journal of experimental Social Psychology, 103 (November), Sangmin Kim, Olga Stavrova, Kathleen D. Vohs 
• “‘You Will See an Ad’: Prompting Online Ads to Make Them Less Interruptive,” 2022, Association for Consumer Research Conference, Sangmin Kim
• “Prosocial Behavior,” 2022, Association for Consumer Research Conference, Han Young Jung , and Joseph Redden.
• “Reducing COVID vaccine hesitancy by inducing a comparative mindset,” 2022, Vaccine , 40(52), 7547-7558, Xianyu Hao (Bonnie), Mayank Anand, Tzushuo (Ryan) Wang, and Akshay R. Rao
• “Do People Gain Similar Well-Being Benefits from Prosocial Behavior? The Impact of Political Partisanship on Well-Being Benefits Gained from Volunteering versus Donating”, 2022, Association of Consumer Research, Xianyu Hao and Akshay Rao
• “User Engagement on Digital Media Platforms: The Dynamic Interplay between Discovery and Consumption," 2022, 44th ISMS Marketing Science Conference, Xie Qi
• "Unsubstantiated Product Claims: Implications for Consumer Choice and Welfare", 2021, Haring Symposium, Qi Xie
• "Seeking Shelter in an Electoral Storm: When Threatening Political Reality Strengthens Family Relationship Bonds", 2021, Social Psychological and Personality Science, Han Young Jung with S. Murray, V. Lamarche, M. Seery, T. Saltsman, D. Dubois and D. Griffin
• "How to Extract Meaning and Happiness from Experiences as Ends versus Means", 2021, Society for Consumer Psychology, Hankyul Bae with K. Vohs
• "Behavior-Based Pricing under Data Protection Regulation Policy", 2021, INFORMS Marketing Science Conference, Yunhyoun Kim with T. Cui and Y. Zhu
• "Strategic Opacity in Crowdsourced Quality Evaluation Policies", 2020, Marketing Science Conference, 2021, POMS, Qi Xie with L. Xu and G. Burtch
• "Referral Learning and Inventory Decisions in Social Networks", 2020, POMS, 2021 MSOM Annual Meeting, Yuanchen Su with G. Kong and A. Mani
• "Not all Experiences are CreatedEqual: Experiences as Ends (vs. Means) are happier and More Meaningful”, 2020, Association for Consumer Research, Hankyul Bae with K. Vohs
• "Rating Service Professionals First Reduces Tip Amount in Sequential Decisions". 2020, Society for Consumer Psychology Numerical Markets Conference, Jinji Chen with A.J. Xu and A. Rodas
• "Do Happiness and Meaning in Life Uniquely Predict Consumer Well-Being?", 2020, Association of Consumer Research, Xianyu (Bonnie) Hao with K. Vohs
• "Psychological Pathways Linking Income Inequality in Adolescence to Well-Being in Adulthood", 2020, Self and Identity, Han Young Jung with L. Park, K. Schultz Lee, D. Ward, K. Naragon-Gainey, P. Piff and A. Whillans
• "Social Listening with Competition", 2020, Haring Symposium, INFORMS Marketing Science Conference, Yuanchen Su with Y. Zhu and A. Dukes
• "Can the Public be Educated about Constituents in Smokeless Tobacco? A 3-Wave Randomized Controlled Trial", 2020, Nicotine & Tobacco Research, TzuShuo Wang with B. Loken, E. Borgida, M. Madzelan, A. Williams, I. Stepanova and D. Hatsukami
• "Can't Buy Me Love (or Friendship): Social Consequences of Financially Contingent Self Worth", 2020, Personality and Social Psychology Bulletin, Han Young Jung with D. Ward, L. Park, A. Whillans and K. Naragon-Gainey
• "The Social-Safety System: Fortifying Relationships in the Face of the Unforeseeable", 2020, Journal of Personality and Social Psychology (forthcoming), Han Young Jung with S. Murray, V. Lamarche, M. Seery, C. Brinkman and D. Griffin
• "Switching Costs: How Clustering Attenuates Hedonic Decline", 2019, Association for Consumer Research Conference, Jinjie Chen with J. Redden
• "The Professor X Effect - Does Disability Allude to Competence", 2019, Association for Consumer Research Conference, Jinjie Chen and TzuShuo Wang with A. Xu
• "Social Sharing with Competition", 2019, INFORMS Marketing Science Conference, MSOM Annual Meeting, Yuanchen Su
• "Shop Cheap and Look Good: A Signaling Framework", 2019, Association for Consumer Research, TzuShuo Wang with J. Stoner, B. Loken and S. Min
• "What Fake News are Shared by Whom and Why?", 2019, Association for Consumer Research, TzuShuo Wang with H. Han, H. Euh and A. Rao
• “When Sharing Isn’t Caring: The Influence of Seeking the Best on Sharing Favorable Word of Mouth about Unsatisfactory Purchases", 2019, Society for Consumer Psychology & Association for Consumer Research, Nicholas Olson with R. Ahluwalia
• "Shop Cheap and Look Good: A Signaling Framework", 2019, Association for Consumer Research, TzuShuo Wang with J. Stoner, B. Loken, S. Min
• "The Professor X Effect – Do People with Disability Achieve Higher?", 2019, Association for Consumer Research, Tzushuo Wang with H. Han, H. Euh, A. Rao
• "The Variation of Preference Stability in Decision-Making across Gain and Loss Domains", 2019, Association for Consumer Research, TzuShuo Wang with J. Kim, G. Wang, A. Rao, R. Rao
• "Appreciation of Creativity: Unintended Consequences of Thematic versus Taxonomic Product Organization", 2019, Society for Consumer Psychology, Tzushuo Wang with A. Xu, J. Meyers-Levy, B. Loken
• "Life History and Perceptions of Risk", 2019, Society for Personality and Social Psychology, Tzushuo Wang with C. Fleck, v. Griskevicius, J. Simpson
• "The Secrecy Effect: Secret Consumption Polarizes Product Evaluations", 2018, Association of Consumer Research Conference, Maria Rodas
•  "Generosity Without Borders: The Interactive Effect of Spatial Distance and Donation Goals on Charitable Giving", 2018, Association of Consumer Research Conference, Maria Rodas
• "Redefining Home: How Cultural Distinctiveness Affects the Malleability of In-Group Boundaries and Brand Preferences," 2017, Journal of Consumer Research, 44(1), 44-61, Nicholas Olson with C. Torelli, R. Ahluwalia, S.Y.Y Cheng, and J. Stoner
• "A Path to More Enduring Happiness: Take a Detour from Specific Emotional Goals", 2017, Journal of Consumer Psychology, Maria Rodas with R. Ahluwalia and N. Olson
• "Tightness-Looseness: Implications for Consumer and Branding Research," 2017, Journal of Consumer Psychology, Maria Rodas with C. J. Torelli
• "Conforming Conservatives: How Salient Social Identities Can Increase Donations" 2017, Journal of Consumer Psychology, Maria Rodas with A. M. Kaikati, C. J. Torelli, and K. P. Winterich
• "The Maximizing Contradiction: Impact of Seeking the Best on Getting the Best," 2017, Society of Consumer Psychology, Nicholas Olson with R. Ahluwalia
• "The Cultural Meaning of Brands", 2017, Foundations and Trends in Marketing, Maria Rodas with C. J. Torelli and J. L. Stoner
• "Re-constructing Opportunism and Trust: A Reference-Dependence Approach," 2017, INFORMS Marketing Science Conference, Zuhui Xiao
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Develop your research skills in consumer behavior or economics/quantitative methods and prepare for a career at a leading research institution.

Our Marketing PhD Program gives you a strong theoretical foundation and builds your empirical skills.

You’ll have the flexibility to explore marketing through Chicago Booth while taking courses across the university in psychology , sociology , economics , computer science , and statistics . You’ll also have access to computer science courses at Toyota Technological Institute at Chicago (TTIC) .

The doctoral program defines marketing broadly as the study of the interface between firms, competitors, and consumers. This includes but is not limited to consumer preferences, consumer demand and decision-making, strategic interaction of firms, pricing, promotion, targeting, product design/positioning, and channel issues.

Our Distinguished Marketing Faculty

Chicago Booth’s marketing faculty serve as advisors, mentors, and collaborators to doctoral students.

Daniel Bartels

Leon Carroll Marshall Professor of Marketing

Pradeep K. Chintagunta

Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing

Giovanni Compiani

Assistant Professor of Marketing

Sanjay K. Dhar

James M. Kilts, Jr. Professor of Marketing

Berkeley J. Dietvorst

Associate Professor of Marketing

Kristin Donnelly

Assistant Professor of Marketing and Stevens Junior Faculty Fellow

Jean-Pierre Dubé

James M. Kilts Distinguished Service Professor of Marketing and Charles E. Merrill Faculty Scholar

Ayelet Fishbach

Eric J. Gleacher Distinguished Service Professor of Behavioral Science and Marketing

Guenter J. Hitsch

Kilts Family Professor of Marketing

Andreas Kraft

Assistant Professor of Marketing and Asness Faculty Fellow

Ann L. McGill

Sears Roebuck Professor of General Management, Marketing and Behavioral Science

Sanjog Misra

Charles H. Kellstadt Distinguished Service Professor of Marketing and Applied AI

Bradley Shapiro

Professor of Marketing and True North Faculty Scholar

Stephanie Smith

Avner Strulov-Shlain

Assistant Professor of Marketing and Willard Graham Faculty Scholar

Abigail Sussman

Professor of Marketing and Beatrice Foods Co. Faculty Scholar

Oleg Urminsky

Theodore O. Yntema Professor of Marketing

Alumni Success

PhD alumni in marketing go on to successful careers at top institutions of higher education across the world. 

Walter Zhang, MBA '24, PhD '24

Assistant Professor of Marketing The Wharton School of the University of Pennsylvania Walter studies how firms can target and personalize their marketing mix under real-world constraints. He designs solutions using modern tools from economics and statistics. His dissertation area is in Marketing.

Akshina Banerjee, PhD '23

Assistant Professor of Marketing Ross School of Business, University of Michigan-Ann Arbor Akshina studies linguistic influence on consumer decision-making, hierarchical choices, and mental accounting. Her interests are, thus, inherently interdisciplinary, with overlaps in marketing, linguistics, economics, and psychology. Her dissertation area is in behavioral marketing.

Olivia Natan, PhD ’21

Assistant Professor of Marketing Haas School of Business, University of California-Berkeley Olivia Natan studies how limited information affects consumer demand and firm behavior. Her empirical work focuses on settings with large product assortments. Her dissertation area is in marketing.

A Network of Support

At Booth, you’ll have access to the resources of several research centers that help to fund marketing PhD research, host innovative conferences and workshops, and serve as focal points for collaboration and innovation.

James M. Kilts Center for Marketing The Kilts Center facilitates faculty research, supports innovations in the marketing curriculum, funds scholarships for MBA students, and creates engaging programs aimed at enhancing the careers of students and alumni.

Center for Decision Research Devoted to the study of how individuals form judgments and make decisions, the CDR supports research that examines the processes by which intuition, reasoning, and social interaction produce beliefs, judgments, and choices.

Scholarly Journals

Chicago Booth is responsible for the creation and leadership of some of the most prestigious academic journals today. Quantitative Marketing and Economics , for example, which focuses on problems important to marketing using a quantitative approach, was founded in 2003 by Peter E. Rossi, MBA ’80, PhD ’84.

See the full list of academic journals at Booth .

Spotlight on Current Research

Our faculty and PhD students continually produce high-level research. The Chicago Booth Review frequently highlights their contributions in marketing.

'Thank You Can Be a Loaded Phrase'

Depending on where you are in the world, this call could be welcomed—or considered strange or even rude, suggests research by Chicago Booth PhD student Jiaqi Yu and Booth’s Shereen Chaudhry.

Your Spending Habits Are All in Your Head

Booth Professor Daniel Bartels and Booth PhD [grad] Lin Fei have been examining how mental representation and the categorization of expenses are crucial to to people’s budgeting approaches.

Walter Zhang's BFI Industrial Organization Initiative Award

The Becker Friedman Institute will fund Zhang's research project, "Targeted Bundling" (coauthor: Olivia Natan, Booth PhD grad). Their project studies the pricing of digital goods and the potential for increased price targeting in differentiated product markets.

Can a Fictional Ad Man Help Sell Real Cigarettes?

How do depictions of tobacco use affect sales off-screen? Chicago Booth’s Pradeep K. Chintagunta and Sanjay K. Dhar, along with their coauthors Ali Goli (Booth PhD grad) and Simha Mummalaneni (UWashington), brought together several datasets to examine this question.

The PhD Experience at Booth

Rima Toure-Tillery, PhD ’13, talks about the Booth faculty’s open-door approach to PhD students.

Video Transcript

Rima Toure-Tillery, ’13: 00:00 I am assistant professor at Northwestern University, Kellogg School of Management. And I am a motivation scholar. I study questions related to factors that influence people's motivation to persist in various types of goals.

Rima Toure-Tillery, ’13: 00:21 I think the PhD's very different from an MBA. You expect to be doing very different things when you're done. With a PhD most of us expect to conduct research, continue to ask deep questions, and just work on finding answers to those questions.

Rima Toure-Tillery, ’13: 00:35 Booth PhD Program is extremely rigorous. You're going to learn from the best. There's a good mix of letting you be in charge of your career and being independent, but also being extremely supportive. Most faculty have an open-door policy so you could just email someone, go to their office and start talking about a research idea. They're really going to help you develop the whole research approach, and thinking about ideas, and taking them from that really half-baked stage to something more advanced. Being able to approach whatever faculty I'm most interested in working with, I think that really permeated my whole time here.

Rima Toure-Tillery, ’13: 01:13 Being in the program really helped me see things in a different light. I really developed some new research interests as I learned more about what I didn't know. You can't solve problems that you don't even know existed. It's been a really amazing experience.

Meet Our Students

PhD students in marketing choose Chicago Booth because our multidisciplinary approach gives them the tools and training for a successful career. Recent dissertations have examined everything from customer retention and consumer purchasing decisions to the economics of retail food waste. Recent graduates have accepted positions at leading research institutions, including UCLA and Columbia University, and have gone on to data science careers in industry.

Current Students

Vanessa Alwan

Salman Arif Andrew Bai

Soaham Bharti

Samuel Borislow Jieyi Chen

Sara Drango

Fatemeh Gheshlaghpour

Nicholas (Nick) Herzog

Stephanie Hong

Quoc Dang Hung (Hung) Ho

Juan Mejalenko

Natalie Moore

Timothy Schwieg

Semyon Tabanakov Jiarui (Sophie) Wang

Ningyin (Ariel) Xu

Zhen Yuan Jiaqi Yu

Shuqiong (Lydia) Zhao Grace Zhang Jingyi Zhang

Program Expectations and Requirements

The Stevens Doctoral Program at Chicago Booth is a full-time program. Students generally complete the majority of coursework and examination requirements within the first two years of studies and begin work on their dissertation during the third year. For details, see General Examination Requirements by Area in the Stevens Program Guidebook below.

Download the 2023-2024 Guidebook!

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Digital Commons @ USF > Muma College of Business > Marketing > Theses and Dissertations

Marketing Theses and Dissertations

Theses/dissertations from 2023 2023.

Please Don’t Label Me: An Examination of Black-Owned Labels and How a Positive Consumer Activism Movement May Have a Negative Outcome , Khalia C. Jenkins

How Feeling Like a Minority Affects Preferences for Autonomous Digital Interfaces , Ye Seul Kim

Theses/Dissertations from 2022 2022

Spillover Effects in Product Customization , Samuel Babu Sekar

Essays on Upper Echelons Research in Sales Management , Hao Wang

Theses/Dissertations from 2021 2021

External and Internal Factors of Sports Sponsorship Selling Cycles in North American Professional Sports , Dan Kaufmann

Increasing Personal and Product Influence Through Background Auditory and Visual Cues , Zhihao Yu

Theses/Dissertations from 2020 2020

The Effects of Product Recalls on Competitors’ Market Value and Recalling Firm’s Reputation , Dong Liu

Corporate Brand Impact on Sales / Revenue Per Share , Brad A. Puckey

Competition in Upstream Humanitarian Supply Chain: Investigation of Food Banks , Iana Shaheen

Theses/Dissertations from 2019 2019

How Digital versus Non-Digital Modes of Food Ordering Influence Menu Healthfulness Perceptions and Food Choices , Annika Abell

Theses/Dissertations from 2018 2018

The Impact of Digital Marketing Decisions on Market Outcomes in Residential Real Estate , Denise Hunter Gravatt

Theses/Dissertations from 2017 2017

Hate is a Strong Word: The Influence of Hate-Acknowledging Advertising on Brand Outcomes , Lisa Monahan

The Effects of Loneliness on Consumers’ Digital Engagement with Social Media Ads , Yu Qin

Product Shadows and Ad Evaluations , Nazuk Sharma

Theses/Dissertations from 2016 2016

Understanding the Complexity of Product Returns Management: A Complex Adaptive Systems Theory Perspective , Jennifer Anne Espinosa

Branding Implications of Co-Created Social Responsibility , Alexander J. Kull

Theses/Dissertations from 2015 2015

How You Categorize Influences How Helpful You Are: The Effect of Categorization Mindset on Consumers’ Social Decisions , Hsiao-Ching Kuo

Theses/Dissertations from 2014 2014

Taken for Granted or Taken with Gratitude? An Examination of the Differential Effects of Donations of Time and Money on Consumers' Evaluation of Corporate Philanthropy , Ryan Langan

Essays on Consumer's Psychological and Behavioral Responses toward Social Coupons , Chinintorn Nakhata

Muscling Consumers to Optimal Option Differentiation: The Influence of Incidental Muscular Sensations on Option Differentiation , Courtney Szocs

Theses/Dissertations from 2012 2012

Essays on Mental Accounting and Consumers' Decision Making , Ali Besharat

Perceived Firm Transparency: Scale and Model Development , Jennifer Dapko

Theses/Dissertations from 2010 2010

Antecedents and Consequences of Channel Alienation: An Empirical Investigation within Franchised Channels of Distribution , Ivan Lapuka

Theses/Dissertations from 2009 2009

An Empirical Examination of the Dark Side of Relationship Marketing within a Business to Business Context , Brent L. Baker

Developing the Nomological Network of Perceived Corporate Affinity for Technology: A Three Essay Dissertation , David Earl Fleming

Theses/Dissertations from 2008 2008

Self-Directed Learning: Measures and Models for Salesperson Training and Development , Stefanie Leigh Boyer

Emotional Exhaustion and Its Role in Service Sabotage among Boundary Spanners , Diane R. Edmondson

Theses/Dissertations from 2007 2007

Essays on multiple identities and motivated consumption: Exploring the role of identity centrality on self-brand connections , Tracy R. Harmon

The impact of organizational climate variables of perceived organizational support, workplace isolation, and ethical climate on salesperson psychological and behavioral work outcomes , Robert J. Riggle

Theses/Dissertations from 2005 2005

The Effect of Perceived Entitativity on Implicit Image Transfer in Multiple Sponsorships , FrancoÌ?is Anthony Carrillat

Theses/Dissertations from 2004 2004

Relationship Advertising: Investigating the Strategic Appeal of Intimacy (Disclosure) in Services Marketing , Andrea Diahann Gaye Scott

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The School of Business encourages and fosters a rich research-oriented environment for faculty and doctoral candidates. Students can choose from a variety of topics reflecting the varied research interests of our faculty. The Ph.D. Program is intended to prepare students to conduct original research; i.e., to explain phenomena previously not well understood and then to test proposed explanations empirically.

• Accounting standards-setting
• Analyst forecasts
• Corporate financial reporting issues
• Initial Public offerings
• Internal control
• Mergers and acquisitions
• Securities regulation in international capital markets
• Taxes and business decisions
• Asset pricing models
• Corporate management behavior
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• Financial distress and default
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• International finance
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• Market efficiency
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• Learning process
• Creativity and innovation
• Strategic human resource management
• International expansion
• Long-term decision making
• Big data anlytics, Branding in developed and emerging markets
• Cross-cultural research
• Cognitive computing applications
• Consumer search and decision  making
• Consumer social networks and social media
• Creativity, identity and emotions
• Digital marketing and analytics
• Digital strategies for customer relationship management
• E-commerce and online retailing
• Global citizenship and consumer behavior
• International marketing
• Interpersonal social networks and social capital
• Marketing-finance interface
• Mobile and digital marketing
• Sales management and innovation
• Product design
• Social interaction and peer effects
• Quality and innovation

Operations & Information Management

• Auction theory and applications
• Database design and security
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• Distributed computing and client/server technology
• Electronic commerce
• Economics of information and information systems
• Healthcare information systems
• Management of technology
• Manufacturing systems, planning and strategy
• Supply chain management
• Telecommunication and network modeling and analysis
• Applications of operations research and other optimization techniques to areas such as product design, production scheduling, and facility location

Dissertation Topics: 190 Best Ideas

Coming up with the right dissertation topics is one of the most important decisions you'll make in your academic life. With so many fields to explore, finding a subject that not only interests you but also has enough research material can feel overwhelming. In 2024, some topics are gaining particular attention:

• Sustainability and environmental challenges
• Artificial intelligence and its impact on society
• Mental health and well-being
• The future of work and remote employment
• Social media's role in shaping political discourse

In this article, we'll guide you through these trending dissertation topics and provide insights into choosing one that suits your interests and goals. We'll also cover how to approach your research and craft a strong argument without getting lost in the process. If you still find yourself stuck after reading, DoMyEssay offers top-tier assistance to help you with writing a dissertation and beyond.

Top 10 Dissertation Topics for 2024

When it comes to writing a dissertation, choosing a topic that's relevant, engaging, and forward-thinking is crucial. For 2024, some topics stand out due to their timeliness and the growing body of research around them. Here are ten new dissertation topics that are particularly relevant this year:

• Climate Change Adaptation Policies: How are governments evolving their strategies to cope with the ever-accelerating climate crisis?
• AI in Healthcare: The ethical implications and potential benefits of integrating AI into patient care and medical diagnostics.
• Cryptocurrency Regulation: The impact of government regulations on the crypto market and investor behavior.
• Mental Health in the Post-Pandemic Workplace: How have remote work and hybrid models changed employee mental health support systems?
• Sustainable Fashion: How is the fashion industry responding to sustainability demands from consumers and environmental groups?
• Cybersecurity in a Data-Driven World: Assess the rise of cyber threats as industries increasingly rely on big data.
• Renewable Energy Transition: The challenges and breakthroughs in moving from fossil fuels to renewable energy sources.
• Social Media's Influence on Public Opinion: How are platforms like X (formerly Twitter) and TikTok shaping global political movements?
• The Future of Education: The role of virtual and augmented reality in transforming traditional learning environments.
• Gender Equality in Corporate Leadership: Progress and roadblocks in achieving gender parity in executive roles.

Economics Dissertation Topics

Here are 10 unique topics that offer a fresh perspective on key economic issues, giving you a solid starting point for in-depth research.

• How do cryptocurrency regulations impact global financial stability?
• What role does AI play in shaping modern economic forecasting models?
• How has remote work affected productivity and wage inequality in developed economies?
• Can universal basic income reduce poverty in high-income countries?
• How does climate change influence global trade patterns and resource allocation?
• What are the long-term economic effects of the gig economy on traditional labor markets?
• How does social media advertising impact consumer behavior and economic growth?
• What are the economic consequences of shifting to renewable energy sources?
• How do international sanctions affect the economic development of targeted countries?
• What is the impact of rising inflation on small businesses in emerging markets?

Business Dissertation Topics

When it comes to business dissertations, focusing on current trends and challenges is key. Each question below tackles a unique aspect of the evolving business landscape.

• How does corporate social responsibility influence consumer loyalty in 2024?
• What are the most effective leadership styles in hybrid work environments?
• How do start-ups use innovation to compete with established brands in crowded markets?
• What is the role of emotional intelligence in modern business negotiations?
• How do data-driven strategies improve decision-making in the retail sector?
• What are the key factors affecting the success of mergers and acquisitions in tech companies?
• How does influencer marketing impact brand credibility and sales growth?
• What are the long-term effects of supply chain disruptions on global business operations?
• How do sustainability practices impact profitability in the fashion industry?
• What is the role of workplace diversity in enhancing creativity and innovation?

Dissertation Ideas in Management

These management-focused ideas offer timely topics for research while addressing real-world challenges in modern organizations.

• How can companies build a resilient workforce in the face of global crises?
• What are the most effective strategies for managing remote teams across multiple time zones?
• How does emotional intelligence in leadership improve employee performance and satisfaction?
• What role does digital transformation play in streamlining operations in large organizations?
• How can change management frameworks help companies adapt to disruptive technologies?
• What are the best practices for managing diversity and inclusion in the workplace?
• How can performance management systems be redesigned to suit hybrid work models?
• What impact does ethical leadership have on organizational culture and long-term success?
• How can agile project management be effectively implemented in non-tech industries?
• What strategies help reduce employee burnout and improve retention in high-pressure industries?

Finance Dissertation Ideas

Finance is a field rich with complex, evolving topics. Here are ten dissertation ideas in finance, each presenting a unique angle for exploration:

• How do interest rate changes impact investment decisions in emerging markets?
• What are the effects of fintech innovations on traditional banking practices?
• How can risk management strategies be optimized for volatile cryptocurrency markets?
• What role does behavioral finance play in stock market volatility?
• How do environmental, social, and governance (ESG) factors influence investment portfolios?
• What are the economic implications of high-frequency trading on market stability?
• How do regulatory changes affect financial market efficiency and investor behavior?
• What impact does corporate governance have on financial performance and shareholder value?
• How can predictive analytics improve credit risk assessment for financial institutions?
• What are the financial risks and opportunities associated with sustainable investment funds?

Dissertation Topics in Marketing

These topics focus on contemporary issues and innovations in marketing, providing a range of options for impactful research.

• How does personalized marketing affect customer loyalty and retention in e-commerce?
• What are the impacts of influencer marketing on brand perception and sales conversion?
• How can companies leverage big data to enhance their digital marketing strategies?
• What role do mobile marketing strategies play in influencing consumer purchasing decisions?
• How do environmental and sustainability claims influence consumer brand trust and purchase behavior?
• What are the effects of social media advertising on brand equity and consumer engagement?
• How can businesses effectively use customer feedback to drive product development and marketing strategies?
• What are the challenges and opportunities of integrating artificial intelligence into marketing automation?
• How does cross-cultural marketing impact global brand positioning and market entry strategies?
• What are the trends and effectiveness of experiential marketing in enhancing brand experiences?

Dissertation Topics in Accounting

Accounting is important for managing financial health and ensuring compliance. Here are ten dissertation topics in accounting, each offering a fresh perspective on key issues and developments:

• How do blockchain technologies improve transparency and reduce fraud in financial reporting?
• What are the effects of new accounting standards on financial statements and investor decisions?
• How can forensic accounting techniques be enhanced to better detect financial irregularities?
• What impact do tax reforms have on corporate financial strategies and compliance?
• How does environmental accounting contribute to corporate sustainability and reporting practices?
• What role does artificial intelligence play in automating and improving auditing processes?
• How do international accounting standards affect financial reporting for multinational corporations?
• What are the implications of revenue recognition changes on performance metrics and financial health?
• How can small businesses effectively manage and report financial risks in a volatile economy?
• What are the challenges and benefits of integrating cost management systems into strategic decision-making?

Human Resources Dissertation Topics

These topics cover contemporary issues and advancements in HR, providing a range of options for in-depth and impactful research.

• How can organizations effectively implement remote work policies while maintaining employee engagement and productivity?
• What are the impacts of AI and automation on HR practices and job roles?
• How does diversity and inclusion training influence workplace culture and employee performance?
• What strategies can HR departments use to address and reduce employee burnout in high-stress industries?
• How does employee well-being and mental health support impact organizational performance and retention?
• What are the best practices for managing talent acquisition in a competitive job market?
• How can HR analytics be utilized to improve decision-making and workforce planning?
• What role does leadership development play in preparing employees for succession planning?
• How do compensation and benefits strategies affect employee satisfaction and organizational loyalty?
• What are the challenges and opportunities in implementing effective performance management systems?

Political Science Dissertation Titles

Political Science examines the dynamics of power, governance, and policy.

• How do migration and refugee crises affect national security policies and international diplomacy?
• What are the consequences of foreign interference in democratic elections on national sovereignty?
• How does the rise of authoritarian regimes challenge global human rights standards?
• What role does political ideology play in shaping public policy and legislative outcomes?
• How do social media platforms influence political mobilization and public opinion?
• What are the effects of populist movements on democratic institutions and governance?
• How do international sanctions impact the political stability and economic development of targeted nations?
• What role does political corruption play in undermining democratic processes and reforms?
• How do environmental policies shape political agendas and international relations?
• What are the impacts of electoral system reforms on political representation and voter participation?

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Law Dissertation Topics

Law is a vast field with many evolving areas of interest. Here are ten dissertation topics in law, each focusing on contemporary issues and legal challenges:

• How do recent changes in data protection laws impact corporate compliance and consumer privacy?
• What are the legal implications of autonomous vehicles on liability and insurance frameworks?
• How do international human rights treaties influence domestic legal systems and practices?
• What role does corporate governance play in preventing financial fraud and ensuring ethical business practices?
• How effective are current anti-terrorism laws in balancing national security and civil liberties?
• What are the legal challenges and opportunities in regulating cryptocurrency and digital assets?
• How does the rise of environmental litigation affect corporate environmental responsibility and regulatory compliance?
• What are the legal implications of remote work on labor laws and employment contracts?
• How do family law reforms impact child custody decisions and parental rights?
• What are the effects of legal reforms on access to justice and legal representation for marginalized communities?

History Dissertation Topic Ideas

These history dissertation topics are designed to shed light on significant and unique aspects of the past:

• How did the rise of industrialization impact social structures and labor conditions in 19th-century Europe?
• What were the long-term effects of colonialism on indigenous cultures and economies in Africa?
• How did the Cold War influence global political alignments and conflicts in the Middle East?
• What role did women play in social and political movements during the early 20th century?
• How did the Great Depression shape economic policies and social welfare programs in the United States?
• What were the causes and consequences of the fall of the Roman Empire on European civilization?
• How did technological advancements during World War II alter warfare strategies and post-war geopolitics?
• What impact did the Civil Rights Movement have on legislation and race relations in post-1960s America?
• How did the Silk Road facilitate cultural and economic exchanges between East and West in ancient times?
• What were the effects of political revolutions in Latin America on regional stability and international relations?

Psychology Dissertation Topics

The psychology dissertation topics below cover a wide range of topics related to human behavior and mental processes.

• What role does early childhood trauma play in the development of personality disorders?
• How do sleep patterns affect cognitive functioning and emotional regulation in young adults?
• What are the psychological effects of remote work on employee motivation and job satisfaction?
• How does attachment style influence romantic relationships and relationship satisfaction?
• What are the impacts of virtual reality exposure therapy on treating phobias and PTSD?
• How does social media use impact adolescent self-esteem and mental health?
• What are the effects of mindfulness-based interventions on anxiety and depression in adults?
• How do cognitive biases influence decision-making in high-stress environments?
• How does cultural background affect the perception and treatment of mental health issues?
• What are the psychological factors contributing to addiction and effective strategies for intervention?

Sociology Dissertation Topics

Here are ten social work dissertation topics that examine the complex interactions between individuals and society:

• What are the social consequences of rising political polarization and partisan identity?
• How does the gig economy impact traditional employment structures and worker rights?
• What are the effects of environmental degradation on marginalized communities and social justice?
• How does the rise of digital technologies influence social relationships and interpersonal communication?
• What are the implications of aging populations on healthcare systems and social policies?
• How does social media influence identity formation and self-perception among teenagers?
• What are the effects of urbanization on community cohesion and social networks in modern cities?
• How does economic inequality impact access to education and social mobility?
• What role does family structure play in shaping children's academic and social outcomes?
• How do migration and globalization affect cultural identity and integration in host societies?

PhD Dissertation Topics

PhD dissertations often tackle complex and advanced subjects.

• How can adaptive algorithms improve real-time decision-making in autonomous drone systems?
• What are the long-term impacts of synthetic biology on ecological balance and biodiversity?
• How do blockchain technologies influence transparency and accountability in supply chain management?
• What are the effects of neuroplasticity-focused interventions on cognitive rehabilitation for brain injury survivors?
• How can advanced data analytics reshape predictive models for rare disease diagnostics?
• What role does gene-environment interaction play in the development of complex psychiatric disorders?
• How does the integration of augmented reality in educational settings affect student engagement and learning outcomes?
• What are the implications of nanotechnology in the development of next-generation drug delivery systems?
• How do sociopolitical narratives shape the perception and policy responses to emerging infectious diseases?
• What are the ethical considerations and societal impacts of using AI in autonomous legal decision-making systems?

Ecology Dissertation Ideas

These topics explore different aspects of ecosystems and environmental interactions:

• How does climate change affect the migration patterns of avian species?
• What are the impacts of deforestation on biodiversity and ecosystem services in tropical rainforests?
• How do invasive species alter native ecosystems and food webs?
• What role do urban green spaces play in supporting local wildlife and improving ecological health?
• How does pollution from agricultural runoff affect aquatic ecosystems and water quality?
• What are the effects of habitat fragmentation on animal behavior and population dynamics?
• How do conservation strategies influence the recovery and resilience of endangered species?
• What is the impact of ocean acidification on marine biodiversity and coral reef ecosystems?
• How do changes in land use impact soil health and ecosystem productivity?
• What role do ecological interactions play in the spread and control of zoonotic diseases?

Biology Dissertation Topics

Biology covers the study of living organisms and their interactions with the environment.

• How do genetic modifications impact the resistance of crops to pests and diseases?
• What are the effects of climate change on marine biodiversity and ecosystem dynamics?
• How do microbial communities in the gut influence human health and disease?
• What are the mechanisms of resistance development in bacteria against antibiotics?
• How does habitat loss affect the genetic diversity and survival of endangered species?
• What role do epigenetic changes play in cancer development and progression?
• How can CRISPR technology be used to address genetic disorders and enhance gene therapy?
• What are the ecological impacts of plastic pollution on terrestrial and aquatic ecosystems?
• How do plant-pollinator interactions affect crop yields and ecosystem stability?
• What are the implications of evolutionary biology for understanding human diseases and treatments?

Dissertation Topics in Educational Leadership

These education dissertation topics focus on critical issues and trends in the field:

• How do transformational leadership styles impact teacher motivation and student achievement?
• What are the effects of school leadership on implementing inclusive education practices?
• How does distributed leadership influence decision-making and collaboration in schools?
• What role does educational leadership play in addressing and reducing achievement gaps?
• How can leaders effectively manage and support the integration of technology in the classroom?
• What are the challenges and benefits of leadership in diverse and multicultural school settings?
• How do principal leadership practices affect school culture and climate?
• What strategies can educational leaders use to foster professional development and continuous learning among teachers?
• How does leadership in early childhood education differ from leadership in K-12 settings?
• What are the impacts of policy changes on school leadership and educational outcomes?

Dissertation Topics in Education

Here are ten education dissertation topics covering a range of issues within the field.

• How does early childhood education impact long-term academic success and social development?
• What are the effects of differentiated instruction on student engagement and learning outcomes?
• How can educational institutions effectively support students with learning disabilities?
• What is the role of parental involvement in enhancing student performance and motivation?
• How do online learning platforms compare to traditional classroom settings in terms of student achievement?
• What are the challenges and opportunities of implementing culturally responsive teaching practices?
• How does formative assessment influence student learning and instructional strategies?
• What impact does school leadership have on teacher job satisfaction and retention?
• How can schools address and prevent bullying through educational programs and policies?
• What are the effects of integrating social-emotional learning into the school curriculum on student behavior and academic performance?

Dissertation Topics in Higher Education

Higher education is a dynamic field with many areas ripe for exploration.

• How do university admissions policies impact diversity and inclusion in higher education institutions?
• What are the effects of online learning platforms on student engagement and academic performance in higher education?
• How can higher education institutions better support first-generation college students?
• What role does academic advising play in student retention and success in university settings?
• How do financial aid programs influence students' academic choices and career outcomes?
• What are the impacts of global exchange programs on students' cultural competence and academic growth?
• How does campus climate affect student mental health and well-being in higher education institutions?
• What strategies can universities employ to enhance the integration of career readiness into the curriculum?
• How do faculty development programs impact teaching effectiveness and student learning in higher education?
• What are the challenges and opportunities of implementing sustainability practices within university operations and curricula?

Need Help with Your Dissertation?

Let our expert writers at DoMyEssay make it easier.

How to Choose a Dissertation Topic?

Choosing topics for dissertation on your own doesn't have to be overwhelming. Here's a straightforward approach to help you land on the perfect subject:

• Check the Research Gaps: Look for areas in your field that haven't been fully explored yet, offering you a chance to contribute something new.
• Consider Relevance: Make sure the topic is timely and has a connection to current trends or future developments in your field.
• Scope It Right: Don't choose a topic that's too broad or too narrow. Aim for one with enough material to explore but manageable within your timeline.
• Availability of Resources: Ensure you have access to the necessary data, studies, and experts to support your research.
• Consult Your Advisor: Don't hesitate to discuss your dissertation ideas with your advisor. Their feedback can help refine your topic and make it more focused.

Where to Look For a Unique Dissertation Topic?

Here are some simple yet effective ways to discover truly great topics for dissertation :

• Academic Journals: Browse the latest issues of relevant journals to spot emerging trends or unexplored areas of research.
• Conferences and Seminars: Attending academic events can expose you to cutting-edge research and provide inspiration for your topic.
• Online Databases: Platforms like Google Scholar or JSTOR are excellent for identifying recent studies and some great examples of dissertation topics.
• Current News and Industry Reports: Look for real-world issues in your field by staying up to date with news articles and industry reports. These sources often highlight hot topics.
• Your Own Work Experience: If applicable, draw from any personal experience or previous research projects that you can expand upon or dive deeper into.

What Does a Good Dissertation Title Look Like?

Once you've settled on a topic, crafting the right title is the next critical step. A strong dissertation title should do more than just summarize your research—it should grab attention and clearly communicate the focus of your study. Here's what makes a good dissertation title:

• Clarity: Your title should be straightforward and easy to understand, leaving no room for confusion about what your dissertation ideas cover.
• Specificity: A good title narrows down your topic to a specific area, highlighting exactly what your research will focus on.
• Relevance: Ensure the title reflects current issues or debates within your field. It should immediately signal why your research matters.
• Conciseness: Keep it short and to the point. Long, complicated titles can be overwhelming and less memorable.
• Keywords: Include key terms related to your topic that will help others find your work during searches.

What are Some Relevant Ideas to Research in 2024?

As we move through 2024, certain areas of research are more relevant than ever, especially in fields like AI, technology, and politics. These subjects are constantly evolving, offering plenty of opportunities for fresh and impactful research:

• Artificial Intelligence: Focus on the ethical implications, advancements in machine learning, or AI's impact on industries such as healthcare, education, or the job market.
• Technology: Explore emerging technologies like blockchain, quantum computing, or virtual reality and how they're transforming sectors like finance, entertainment, or data security.
• Politics: Research the influence of social media on political movements, the rise of populism, or how global events are shaping new policies and governance models.

Final Remarks

In 2024, some of the hottest areas for research include:

• The ongoing challenges of climate change policies
• AI's role in modern industries
• Mental health in the workplace
• Cryptocurrency regulations
• The rise of sustainable practices across different sectors.

Whether you're drawn to technology's advancements, the future of education, or gender equality in leadership, there's no shortage of fascinating directions you can take your research. If you're still feeling unsure about which topic is right for you, DoMyEssay's dissertation writing service is ready to step in and assist—not only with writing but even helping you pinpoint a unique topic that suits your interests and academic goals.

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Dissertation Topics in Marketing

• Updated on  
• May 8, 2023

As a Marketing graduate, you are expected to submit a Dissertation as a part of your degree or PhD programme. Your Marketing Dissertation topic can connect to various areas including, branding, link marketing, wire/automated marketing, retailing principles, or any alternative field of marketing. Often, students have difficulty finding the correct dissertation topic for their Marketing course. Hence, to encourage you to get established with topic suggestions, we have acquired a list of the recent arguments you can use to create your Marketing Dissertation. Keep reading this blog to know more!

Also Read: Dissertation vs Thesis

This Blog Includes:

Dissertation topics for marketing, topics for mba marketing, b2b marketing topics , topics on digital marketing, relationship marketing dissertation topics, branding dissertation topics, direct marketing dissertation topics, cultural and marketing dissertation topics, online marketing dissertation topics, mobile marketing dissertation topics, the 4ps of (price, product, promotion, place) of marketing mix, consumer psychology and marketing dissertation topics, social media marketing dissertation topics, ethics in marketing dissertation topics , explore the well-crafted marketing dissertation topics  , present the perfectly written dissertation on marketing.

• What are the incentives and intentions behind support programs for corporations to engage consumers in the long series?
• To what degree does Caffe Nero’s app foster consumer allegiance?
• How and why can communication marketing be employed to entice new clients through social elements?
• How does production variety influence policy patriotism among high and low-contact producers?
• Can leisure goods merchants avoid obstacles by replacing bolt-in clients with a different set of benefits and products?
• How do entrepreneurs grapple with polygamous behaviour among users?
• Computerised communication economics in the age of COVID-19: Analysing the magnitude of personalisation and customisation.
• Growing policy support through long-value distribution management–an event study of UK health brands.
• What are the challenges for Tesco’s support card system in now’s cutthroat factory environment?
• An investigation of the relationship between observed risk and brand investment: A correlation of department store retailers in the UK .
• How does modernisation impact customer brand resonance? A process study of reception brands who were forced to innovate due to COVID-19.
• Do purchasers really figure out a company’s brand benefits? The process of Starbucks vs McDonald’s.

Students of the MBA Marketing course can refer to the following list of marketing dissertation topics.

• Involving communal systems when seeking different markets and developing the market interest.
• Systems companies use acting on customer boycotts.
• The job of joint buy in a poor industry.
• Are modernisations useful in building up the number of clients?
• The relationship between the geographic position and the nature of a system.
• The benefits groups get from the customisation of their works.
• Mobile commerce: its powers and shortcomings.
• The change in prices on offline and wire markets of properties.
• How serious is the job of branding in the progress of a business?
• Are there proper limitations in brand selling plans?
• What are the key features of Internet commerce?

Also Read: Dissertation Topic in Finance

Here are some dissertation topics for B2B marketing.

• Altering the Marketing Management. What are the new models, functions, processes, and techniques?
• Making the Idea Organisation: How to use expected control to set up brand advantage, develop leads, and interest clients.
• Getting to Love the Data Burst. Carrying out the potential of analytics for increased planning, margin control, and outcome.
• Drawing up for the B2B Social Buyer. Establishing the appropriate commerce difference between conventional customs and the new civil user.
• Sales Channel Enablement. Increasing the impact from your portfolio of enablement movements across direct and ancillary demand channels.
• Next Generation Account-Paltry Commerce. Developing the model, mix, and workforce across the full businesses and distribution cycle.

Given below is a list of Digital Marketing dissertation topics.

• How does the value of things that affect wire trade differ corresponding to the amount type in the works trade in the UK?
• Do consumers react negatively to low and high-term actions in an aggressive networked status? The process of wire record deals.
• In what respects do available wire conversation areas affect users’ return to direct selling promotions in civil form sets?
• Evaluating the power of vision brands’ direct selling via YouTube.
• How does the telemarketers’ community (tone) affect consumer feedback in a more diversified global business situation?
• Do users learn how to care for themselves from dishonest direct selling ploys employed by civil forms advertising firms?

Also Read: How to Write Acknowledgement for Dissertation?

Relationship Marketing is a marketing tactic to build long-term relationships with customers. This strategy allows companies to acquire customers, while also maintaining customer loyalty that further results in repeated customs for the respective company. In the modern business world today, Relationship Marketing can be a great base for your marketing dissertation as it provides you with a diverse range of dissertation topics:

• Digital relationship marketing in the age of COVID-19: Analysing the importance of personalisation and customisation.
• Analyzing the customer-centric marketing strategies in attaining competitive advantage for the firm and sustaining business success.
• The role of information technology in revolutionizing marketers’ approach towards manipulative advertisement.
• Customer loyalty – Behaviour or attitude? A mixed-method analysis.
• The relationship marketing strategies of Nike: A critical analysis.

In simple terms, a Brand is who you are while marketing is how you choose to build awareness about the brand. Basically, promoting a brand’s products and the services provided as a whole. Branding refers to the analysis of how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and more. Listed below are some Branding Dissertation Topics to begin with:

• How does innovation impact consumer brand resonance? A case study of hospitality brands who were forced to innovate as a result of COVID-19.
• Do consumers really understand a company’s brand values: Starbucks vs McDonald’s.
• A case study: Using digital methods to increase brand salience.
• Using social media marketing to attract customers to brands of small companies.
• The consequences of Unethical behaviour on the brand image: The cases of Shell, Nike and Starbucks.

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As technology is evolving, the concept of Direct Marketing is a boon for companies as it allows companies to connect with customers directly through advertising services such as emails, online adverts, flyers, database marketing, promotional letters, newspapers, outdoor advertising, phone text messaging, magazine adverts, coupons, phone calls, postcards, and websites. Direct Marketing allows companies to understand a customer’s specific needs to provide them with the most relevant products and services. Listed below are some topics for Direct Marketing Dissertation:

• In what ways do free online chat rooms influence consumers’ responses to direct sales promotions in social media environments?
• The effectiveness of beauty brands’ direct marketing via YouTube: Analysis
• Using SMS and email to connect with customers: Advantages and limitations of direct marketing.
• Using social media to reduce the cost of direct marketing
• Brand Loyalty And Customer Satisfaction In Online Retailing Company: A Case Study On Amazon

As businesses are expanding throughout the globe, Culture plays an important role in the interaction of marketers with customers. Culture has a great impact on international marketing due to the increase of globalisation in the business world. Companies are required to gain in-depth knowledge of the local culture before offering a product to them as effective communication is a major factor that contributes to customers buying the products. Listed below are some topics for your reference in the Cultural and Marketing Dissertation:

• Native advertising: Exploring its effectiveness in the UK, China, and the US.
• The effect of culture on marketing communications: The case of Coca-Cola in India
• How do supermarket chains overcome language differences in Switzerland?
• Effects of social media on organisational culture in the UK’s fashion industry.
• How does language impact brand identity? The case of Coca-Cola in the People’s Republic of China.

Online Marketing is an essential part of Marketing as it allows companies to build relationships with customers and spread awareness about the brand through digital marketing such as Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing. Unlike the traditional way of marketing that included print, billboard, television and radio advertisements, Online Marketing is a lot more affordable and effective. A dissertation on Online Marketing can definitely provide you with a wide range of topics. Listed below are some of the topics for a dissertation on Online Marketing:

• The case of Apple: How can firms customise their products?
• The impact of digital marketing innovation on Apple’s performance
• Pop-up advertisements: Hit or a miss
• Celebrities and influencers: Have they changed the game of online marketing?
• Analyzing customers’ psychology and its role in digital marketing.

Due to the increase in Internet browsing on mobile phones nowadays, Mobile Marketing has become an essential part of marketing communication. It aims to reach out to mobile users through different methods such as mobile-optimized ads, push notifications and mobile applications. Listed below are some topics for a Mobile Marketing Dissertation:

• Can a strong brand image be built through mobile marketing techniques?
• What do customers want from mobile marketing messages?
• How does location influence mobile marketing communications?
• What role does timeliness play in mobile marketing communications?
• What are the advantages and disadvantages of push-and-pull mobile marketing strategies?

The 4Ps of Marketing are widely used by marketers to influence consumer decision-making. Listed below are some topics you can use as a base for writing a Dissertation on Marketing Mix:

• The impact of product information availability and persuasive advertising on consumer behaviour.
• Advantages and disadvantages of online advertising in international marketing.
• The Importance of Marketing mix on non-profit organisations.
• Is word-of-mouth (i.e. online customer reviews) the new element of the Marketing mix?
• Case of iTunes: Can an overt international pricing strategy negatively affect the brand image? 

Marketing is ultimately underpinned by customer behaviour, which may be explained in large part by studying consumer psychology. This focuses on how consumers behave at each stage of the purchasing process and why they react the way they do. Marketers can use this information to create and implement communication strategies that target specific client groups based on their psychological characteristics. Here are some ideas for marketing dissertation topics based on marketing and consumer psychology:

• What drives customers to buy things from Amazon?
• What are the benefits and advantages of customer internet reviews?
• What impact do marketing intelligence and planning have on sports marketing?
• How can businesses use Big Data to obtain a better knowledge of their customers’ psychology?
• What do customers think about green marketing?
• What are customers’ feelings about Burberry’s digital marketing efforts?
• What were the forefathers of word-of-mouth communication? A case study in blockbuster marketing.
• How does gender influence information processing among luxury goods consumers?

Facebook, Instagram, LinkedIn and Twitter are widely used mediums for reaching out to customers online. Social media has become an essential part of both local and international companies. Some topics for Social Media Dissertation are:

• A content analysis of Food brands Instagram posts.
• The impact of social media marketing on brand loyalty.
• Instagram, influencer marking and trust – a critical analysis.
• Partnering with YouTube content creators and influences – An effective marketing strategy for brands.
• Implications for marketing managers: limitations of social media marketing.

Ethics in Marketing is the implication of standards of fairness, or moral rights and wrongs, to marketing decision-making, behaviour, and practice in the firm. Using unethical marketing practices may put a company’s viability at risk and cost its reputation which might have taken years to build. From ethical business practices to Corporate Social Responsibility (CSR), several research options are available for a marketing dissertation. Some topics to begin with a dissertation on Ethics in Marketing are as listed:

• How have spam laws improved marketing ethics online?
• What impact does published codes of conduct have on customer buying behaviour? The cases of The Body Shop, Levi Strauss, and Marks and Spencer
• The influence of local culture on business ethics of immigrants- A case study of the UK
• Vegan vs cruelty-free: the politics of labelling and why it matters
• What factors distinguish a consumer’s choice of most and least socially responsible firms?
• Exploring how organizations use corporate social responsibility (CSR) to reinforce brand equity

Marketing is a process through which companies be they Local or International use to create and build brand awareness, and customer relations, and for increasing business profits. Marketing is a great field for research as it provides you with a large number of research topics and sources. Listed below are some Marketing Dissertation Topics to start from niche:

• Analysis and determination of consumer buying behaviour for Coca-Cola
• Critical research on how AI will help make better marketing decisions
• Brand advertising and political campaigns: a possible interwoven impact?
• Analysis of how brands exploit impulsive buying
• Marketing budgets included by BREXIT
• The effect of COVID-19 on the global economy
• The decline in organic reach on social media platforms
• Do people appreciate being click baited into sponsored posts?
• How the extraordinary content offered by intelligent chatbots can help sports teams strengthen fan loyalty

A dissertation requires a lot of independent research so it may get a bit difficult to start with. Demonstrating your ability to think critically and analytically is what you’re supposed to bring in your Marketing Dissertation. A marketing dissertation requires you to conduct extensive research and present an argumentation in a particular claim of the topic you have chosen. The very first step to presenting a perfectly written marketing dissertation is to choose a topic you’re genuinely interested in, this allows you to understand and present the arguments well. However, you should make sure that the topic chosen is capable enough of contributing to your future in career aspects. You can look for marketing topic ideas from present scenarios, academic journals and scholarly books. In the aftermath of choosing the topic, you’re supposed to develop a research question. While creating a research question you must keep in mind your ability to answer it through primary and secondary sources. Gather the necessary material for your research and prepare an outline for your Marketing Dissertation. The last and final step of presenting a perfectly written marketing dissertation is to revise, edit and proofread your dissertation and make changes if required. Revise your marketing dissertation as many times as you can until you are fully satisfied with the paper. 

The best research topics in digital marketing include Artificial Intelligence, Conversational Marketing, Video Marketing, Search Engine Optimisation, Influencer marketing, Pay per Click Advertising, Visual Search, and Social Media Management and Marketing.

Some special dissertation topics in commerce are: 1) Write about the influence that advertising picks up on the performance of purchasers. 2) Address about the scholars can be trained among the mobile phone business. 3)Write about how foreign commerce can manage standardisation.

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Areas of Research

• Students & Placements
• [email protected]
• (517) 353-6381

At the Eli Broad College of Business, students in the marketing Ph.D. program have the opportunity to work and publish with some of the most prolific researchers in marketing. Faculty-student collaboration is a significant part of the doctoral experience, and it leads to results. Doctoral students work with faculty to research the most compelling issues facing businesses today, and Broad provides the resources to get it done.

Focused on marketing strategy, Broad’s faculty has developed four areas of research excellence:

• Marketing strategy
• Product and brand management
• Relationship marketing
• International marketing

Research Prestige

Research in marketing.

The available marketing doctoral coursework covers a broad range of topics, including marketing strategy, modeling marketing problems, consumer behavior and statistics. Ph.D. students are expected to be in residence on a full-time basis during the program. While in the coursework stage of the program, doctoral students are also assigned as teaching and/or research assistants. Upon completion of coursework, students are required to pass a comprehensive exam in marketing and then complete a dissertation that demonstrates their ability to conduct an original research project.

The program curriculum is designed with a focus on research mentorship and training and includes several writing requirements to ensure our students are prepared for the job market and ready to succeed as assistant professors. The Ph.D. handbook provides details on the program requirements, and the curriculum schedule is presented below.

Centers of Research Excellence

Marketing strategy.

The anchor for this focus is our strong reputation and core faculty studying marketing strategy. Among notable faculty in this center of research excellence are Tomas Hult, Roger Calantone, Ahmet Kirca and Irina Kozlenkova.

Product and Brand Management

The Eli Broad College of Business has long been recognized for its excellence in product and brand management. In a study by Pianpain Yang and Lei Tao, MSU ranked #3 among universities for innovation management and #1 in the Big Ten. Scholarship in this area has been a long-standing strength at Broad, and its faculty has won numerous awards in this center of research excellence.

As a doctoral student, you will have the opportunity to collaborate with renowned scholars in product and brand management. The Broad faculty continually works with doctoral students in this area. Among notable faculty in this center of research excellence is Roger Calantone, who has been ranked the world’s #2 scholar in innovation management and the tenth most-cited marketing researcher worldwide. In addition to these accomplishments, he is a University Distinguished Professor, has chaired many dissertations, and has published numerous articles with doctoral students. Calantone and other faculty in this area – such as Cornelia Droge, Ahmet Kirca and Hang Nguyen – enjoy working with doctoral students and providing tutelage on research.

Relationship Marketing and Sales

Relationship marketing and sales is one of the hottest areas of marketing research today. At Broad, you’ll have access to some of the top faculty in the field. With multiple publications in leading journals, the college’s relationship marketing and sales center of research excellence is becoming one of the best in the nation. Here is but a brief list of awards in this center of research excellence:

• AMA’s Emerging Service Scholar Award
• AMA Sales SIG Excellence in Research Award
• Winner of the 2011, 2012 and 2015 Industry Relevance Awards granted by the Cornell Center for Hospitality Research

Doctoral students who focus on relationship marketing and sales have access to some of the best faculty in the field. Among notable faculty in this center of research excellence is Douglas Hughes. Hughes is the incoming editor of the  Journal of Personal Selling & Sales Management  and an area editor for the  Journal of the Academy of Marketing Science . His research focuses on sales force management issues and has appeared in the  Journal of Marketing , the  Journal of Marketing Research  and the  Journal of the Academy of Marketing Science . In addition, a number of other faculty work in this area, including Roger Calantone, Tomas Hult, Irina Kozlenkova and Stephanie Mangus.

International Marketing

The Broad College of Business has been ranked #1 in international business research. Doctoral students who choose to focus on international marketing will have access to resources such as MSU-CIBER and to faculty who are thought leaders in the field. The Broad faculty regularly collaborates with doctoral students in this area and have served as committee members and chairs of several dissertations.

Among notable faculty in this center of research excellence is Tomas Hult, director of the International Business Center (MSU-CIBER), former editor of the  Journal of the Academy of Marketing Science , and one of the 50 most cited researchers in marketing. During his time at MSU, Hult has co-authored several books on international business, has chaired multiple dissertation committees, and has collaborated with doctoral students on numerous publications. In addition, Roger Calantone, Ahmet Kirca and Irina Kozlenkova also conduct research in this area.

Publications

Recent publications in each of the four core areas of research are listed below.

Katsikeas, Constantine S., Neil A. Morgan, Leonidas C. Leonidou, and G. Tomas M. Hult (2016), “Assessing Performance Outcomes in Marketing,” Journal of Marketing , 80 (2), In Press. Bamiatzi, Vassiliki, Konstantinos Bozos, S. Tamer Cavusgil, and G. Tomas M. Hult (2016), “Revisiting the Firm, Industry and Country Effects on Profitability under Recessionary and Expansion Periods: A Multi-level Analysis,” Strategic Management Journal , In Press. Ozkaya, Erkan, Cornelia Droge, G. Tomas M. Hult, Roger Calantone , and Elif Ozkaya (2015), “Market Orientation, Knowledge Competence, and Innovation,” International Journal of Research in Marketing , 32 (3), 309-318. Arrfelt, Mathias, Robert M. Wiseman, Gerry McNamara, and G. Tomas M. Hult (2015), “Examining a Key Corporate Role: The Influence of Capital Allocation Competency on Business Unit Performance,” Strategic Management Journal , 36 (7), 1017-1034. Lee, J. –Y., Kozlenkova, I. V. , and Palmatier R. W., “Structural Marketing: Using Organizational Structure to Achieve Marketing Objectives,” (forthcoming),  Journal of the Academy of Marketing Science.

Dean, Tereza, David A. Griffith, Roger J. Calantone , “New Product Creativity: Understanding Contract Specificity in New Product Introductions,”Forthcoming, Journal of Marketing. Sarangee, K., J. Schmidt, and R. J. Calantone (2015), “Does the Future Impact the Present during New Product Development?”  Journal of Product and Innovation Management . Vickery, S., Y. Bolumole, M. Castel, and R. J. Calantone (2015), “The Effects of Product Modularity on Launch Speed,”  International Journal of Production Research , Vol. 53, Iss. 17. Vickery, S., X. Koufteros, C. Dröge, and R. J. Calantone (2015), “Product Modularity, Process Modularity and New Product Introduction Performance: Does Complexity Matter?”  Production and Operations Management , p1-20. Bolumole, Y., R. Calantone , C. A. Di Benedetto, and S. A. Melnyk (2015), “New Product Development in New Ventures: The Quest for Resources,”  International Journal of Production Research , Vol. 53, Iss. 8, p2506-2523. Chauduri, M., R. Calantone , and P. Randhawa (2015), “New Wine from Old Grapes: Innovation in the Eco-Friendly B2C Space,”  Journal of International Consumer Marketing , Vol. 27, Iss. 2, p99-122. Ozkaya, H. E., C. Dröge, G. T. M. Hult, R. Calantone , and E. Ozkaya (2015), “Market Orientation, Knowledge Competence, and Innovation,”  International Journal of Research in Marketing .

Bolander, Willy, Cinthia Santornino, Douglas E. Hughes , and Gerald R. Ferris (2015), “Social Networks within Sales Organizations: Their Development and Importance for Salesperson Performance,”  Journal of Marketing . Kozlenkova, Irina, G. Tomas M. Hult, Donald Lund, Jeannette A. Mena, and Pinar Kekec (2015), “The Role of Marketing Channels in Supply Chain Management: A Review of the Literature and Takeaways for Future Research,”  Journal of Retailing , 91 (4), 586-609. Miao, C. Fred, Douglas E. Hughes , Keith A. Richards, and Frank Q. Fu (2015), “Understanding the Interactive Effects of Service Climate and Transactional Sales Climate on Service Quality and Sales Performance,”  Journal of the Academy of Marketing Science . Baldus, B., C. Voorhees, and R. J. Calantone (2015), “Online Brand Community Engagement: Scale Development and Validation,”  Journal of Business Research , Vol. 68, Iss. 5, p978-85.

Kostova, Tatiana and G. Tomas M. Hult (2016), “Meyer and Peng’s 2005 Article as a Foundation for an Expanded and Refined International Business Research Agenda: Context, Organizations, and Theories,”  Journal of International Business Studies , 47 (1), In Press.

Marketing @ Broad

From the conversation, featuring ayalla ruvio forrest morgeson, from ap news, featuring forrest morgeson, get connected with broad:.

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