online marketing case study

Digital Marketing Case Studies: 35 Examples for Online Success

How would you like to read the best digital marketing case studies ever published?

More importantly, how would you like to copy the best practices for online marketing that are based on real-world examples and not just theory.

If that sounds, good then you’ll get a lot of value out of this post.

By studying these Internet marketing case study examples and applying the lessons learned in your own digital campaigns, you can hopefully achieve similar results to speed up your online success.

Table of Contents

Digital Marketing Case Studies

Content marketing case studies, appsumo grew organic traffic 843% & revenue 340% – omniscient digital marketing case study.

In this digital marketing case study, you’ll find out how Omniscient Digital used a four-part approach to grow AppSumo’s organic website traffic by 843% and the revenue from that traffic by 340$. Includes details on the research process, strategy development, content production, and building links to those web pages.

From 0 to 100,000 Visitors Per Month – Optimist Digital Marketing Case Study

This online marketing case study example shows you how Optimist took a startup called College Raptor from 0 to 100,000 organic sessions per month. It focuses on the big-picture strategy that was used to achieve that result and explains why it worked. This is a good case study example that demonstrates what successful content creation and promotion look like for startup businesses.

American Kennel Club Increased Online Traffic by 30% – Contently Digital Marketing Case Study

If you’re in the animal niche and looking for good Internet marketing case studies that can help you grow your website with content creation, then this article by Contently can help. Inside, you’ll learn how the company used a digital content strategy to increase website traffic by 30% for the American Kennel Club. This method attracted both new puppy owners and seasoned dog lovers and resulted in $26.6 million in content value.

3,532 New Beta Users for alwaysAI – Beacons Point Digital Marketing Case Study

Beacons Point is a digital marketing agency that partners with B2B companies in software and technology to execute results-driven online campaigns. In this case study example, you’ll learn how Beacons Point discerned the right market for alwaysAI, a software company, to target prospects with the content they wanted, and transform the audience into an avid user base using a well-researched Internet strategy and content planning process. As a result, alwaysAI gained 3,532 new beta users, 20,000 monthly website sessions, and a 2,021% increase in traffic within just 10 months.

Online Marketing Strategy Drives 452% Increase In Organic Traffic – Top Rank Digital Marketing Case Study

Check out the full list of 15+ Content Marketing Case Studies here .

SEO Marketing Case Studies

How i increased my organic traffic 652% in 7 days – backlinko digital marketing case study.

Learn how Brian Dean from Backlinko used the “Skyscraper Technique 2.0” to increase his organic SEO traffic to one of his web pages by 652%. It’s also the same approach that helped a brand new post hit the #1 spot on Google within a few weeks. This online marketing case study example is full of screenshots, key findings, and guided steps for you to follow.

From 126 to 121,883 Unique Visitors In Under 6 Months – Ahrefs Digital Marketing Case Study

This digital marketing case study example focuses on Northmill, a Fintech company founded in Stockholm. It reveals how you can analyze your top business competitors to develop higher-quality SEO content that can gain a large amount of traffic and convert those readers into customers. Read this case study to find out exactly what Northmill did during the search engine optimization campaign to go from 126 unique visitors to 121,883 in under 6 months.

From 0 to 75,000 Visits A Year – Ryan Darani Digital Marketing Case Study

In this case study, you’ll get complete details on the challenges, limits, budgets, and timeframes for a client in the property industry that went from 0 clicks per day to 300-400 on average with only 60 pieces of content on the website. This is a good SEO marketing case study for any business that’s on a tight budget.

How We 4x’d Traffic and Doubled Revenue in E-Commerce – Diggity Marketing Case Study

This is one of the best digital marketing case studies for e-commerce using SEO. Inside, you’ll learn how an e-commerce client grew its traffic by 417% in 8 months. You’ll get the exact SEO strategies deployed, content improvements, and backlink marketing tactics. The results speak for themselves: an extra $48,000 in additional monthly revenue was achieved for a total of 112% increase in overall revenue using a strategic online marketing strategy.

6-Step Process That Generated 150,732 Visits – Robbie Richards Digital Marketing Case Study

In this case study, you’ll learn a repeatable 6-step process that one digital marketer used to get his client to #1 in Google using SEO. This strategy helped him outrank major digital media brands like Mashable, and increase organic website traffic by 11,065% in just 6 months.

Check out the full list of 25+ SEO Case Studies here .

Pay-Per-Click (PPC) Marketing Case Studies

32% increase in return on internet marketing ad spend – adshark case study.

Learn how Adshark helped dogIDS, an e-commerce manufacturer and retailer of personalized dog collars and tags, achieve a high return on investment (ROI) for their pay-per-click (PPC) campaigns by analyzing historical search terms, categories, and product performance. This case study example demonstrates how Adshark segmented dogIDs Google Shopping campaigns in a way that allowed for better online bid and budget management.

49% Decrease In CPA – Captivate Search Digital Marketing Case Study

20% increase in subscribers for forbes – adventure media digital marketing case study.

Forbes Magazine has been in circulation for over 100 years; however, with print subscriptions on the decline, the company had to get strategic about bringing in new digital customers. The top goals for this online marketing case study were to increase the number of paid subscriptions. In addition to PPC optimization to attract a broad range of ages, income levels, and genders, Adventure Media also used a strategic video marketing campaign to bring in a new wave of college graduates.

139% ROI for a UK Clothing Brand – Click Consult Digital Marketing Case Study

Roas up 3,197% for natural nutrients – ppc geeks digital marketing case study.

Discover how PPC Geeks improved the Google Ads campaigns for Natural Nutrients and achieved a dramatic increase in revenue (5,789%) and ROAS (3,197%) year over year. Example paid marketing strategies include granular campaign extension, single keyword ad groups, ad copy A/B testing, KPI-focused ROAS, conversion rate optimization, and more.

Check out the full list of 20+ PPC Case Studies here .

Social Media Marketing Case Studies

793,500+ impressions for semrush on twitter – walker sands digital marketing case study, viral oreo super bowl tweet – digiday digital marketing case study.

During Super Bowl XLVII, the lights went out in the stadium and the Oreo brand went viral with a single tweet that said “Power out? No problem. You can still dunk in the dark.” Read the historical account of that famous digital marketing moment from the people who lived through it so you can gather insights on how to be better prepared for your future online marketing campaigns that you can take advantage of in real-time.

Facebook Posting Strategy That Lead to 3X Reach & Engagement – Buffer Digital Marketing Case Study

Achieving a 9 million audience by automating pinterest seo – digital marketing case study.

This is a good digital marketing case study example for marketers who use Pinterest. Discover how Chillital went from 0 to 9 million engaged audience members and 268 million impressions. You’ll learn about the step-by-step research process of finding where your audience lives and breathes content, get a detailed analysis of how the author used Pinterest to generate brand awareness, and learn about using community-driven content promotion to scale online results.

5X Increase In App Installs – Bumble Digital Marketing Case Study

Find out how Bumble, a dating app, used TikTok more effectively for social media marketing by following the mantra, “Don’t Make Ads, Make TikToks”. This case study in digital marketing resulted in a 5X increase in app installs and a 64% decrease in cost-per-registration.

Email Marketing Case Studies

Collecting 100,000 emails in one week – tim ferris show digital marketing case study.

This digital marketing case study on email has it all: tips, templates, and code to create a successful email campaign. Discover how Harry’s, a men’s grooming brand, launched its brand online and how it collected nearly 100,000 email addresses in one week. You’ll learn everything they did using the marketing power of the Internet and email so you can try to replicate the results.

The Science Behind Obama’s Campaign Emails – Bloomberg Digital Marketing Case Study

Increasing open rates from 20% to 29% – pipedrive digital marketing case study.

This is one of the best digital marketing case studies on email that any business can learn from no matter the size of the email list. Inside, you’ll find out how Pipedrive used one simple tactic to increase open rates from 20% to 29% that can work with any email software.

25% Reduction In Churn for Peacock – Braze Digital Marketing Case Study

The amazon email experience – vero digital marketing case study.

In this case study example by Vero, you’ll get a complete analysis of Amazon’s email experience for the user. It takes you from the initial subscriber welcome message to email receipts, shipping updates, thank you content, invites, Black Friday deals, the review email, and more. There are loads of data in this case study and useful tips you can gain and use for your own email campaigns to have better success.

Check out the full list of 15+ Email Marketing Case Studies here .

Video Marketing Case Studies

8,000 video views on linkedin – biteable digital marketing case study.

During the rise of #OpenToWork movement that hit the world during the COVID layoff, one digital marketer named Katie got creative to make herself stand out from the crowd for potential employers. Find out how Katie approached video in digital marketing to amass 800 video views, 54 comments, and 100 new connections. This case study includes simple tips you can also use to get noticed on LinkedIn with the power of video.

163 Million Views On YouTube – Dove Digital Marketing Case Study

Dove launched an online marketing campaign called “Dove Real Beauty Sketches”, which was a three-minute YouTube film about how women view themselves. The goal was to ignite a global conversation about the definition of beauty, and this case study proves how video in Internet marketing helped Dove reach their goal. During its launch, the video received 163 million global views, topped the Cannes YouTube Ads Leaderboard, and won the Titanium Grand Prix at the Cannes Lions International Festival of Creativity. Find out how a combination of great content, YouTube Brand Channels, YouTube Ads, and Google Ads led to this beautiful success.

Dollar Shave Club Viral Video – Making a Video Marketer Case Study

How artists and songs go viral – edmprod digital marketing case study.

Although it’s impossible to guarantee that a musical artist or song will go viral, there is a lot to be learned from examples that have gone viral. In this case study, you’ll discover the common threads in every viral music marketing campaign so you can try to use the same strategies for your own music or apply them to an online business.

10X Increase In Video Views – Vireo Video Digital Marketing Case Study

In this example, you’ll find out how Vireo Video helped the “We Are The Davises” YouTube channel 10X its video views. The digital marketing strategy and execution succeeded in driving over 1.2 million subscribers and over 60 million monthly views within 4 months. Inside, you’ll learn about the initial challenges, strategy solutions, and results.

Affiliate Marketing Case Studies

Going from zero to $10k in monthly revenue – contentellect digital marketing case study.

Follow the steps Contentellect has taken to grow an affiliate marketing website from $0 to $10k a month in under 24 months. Includes a breakdown of the monthly costs, income, and traffic.

Zero to $20k/month In a Year – Side Hustle Nation Digital Marketing Case Study

In this case study, you’ll learn how the owners of Finvsfin.com scaled their affiliate website from $0 to $20,0000 per month in one year. Includes strategies on keyword research, how to structure content, ways to attract backlinks, optimization tactics to grow traffic, and more.

How I Made $16,433 With One Product – BloggersPassion Digital Marketing Case Study

Amazon site earns $2,000/month with 100 articles – fat stacks digital marketing case study.

This is one of the best online marketing case studies for affiliate marketers. Dom Wells from Human Proof Designs posted complete details on the Fat Stacks Blog with example content types, content timelines, link types, and link timelines to help other affiliates improve their sites to make more money on the Internet.

Amazon Site Grows from $0 to $4500+ In 4 Months – NichePie Digital Marketing Case Study

In this case study, you’ll learn how NichePie took a famous affiliate marketing website called 10Beasts to $4,500 in monthly earnings in just 4 months. The site then went on to make $40,000 by month 8 and kept growing. Luqman Khan, the owner, eventually sold the affiliate site for over half-a-million dollars. Inside this Internet marketing case study example, you’ll get important insights into the keyword research process, site structure, content setup, SEO, and link building process. This article also includes a lot of screenshots to help you follow along with the online journey to success.

Check out the full list of 10+ Affiliate Marketing Case Studies here .

What Is a Digital Marketing Case Study?

Are case studies good for digital marketing.

Case studies are good for digital marketing because you can learn about how to do digital marketing in an effective way. Instead of just studying the theory of digital marketing, you can learn from real examples that applied online methods to achieve success.

Digital Marketing Case Study Examples Summary

I hope you enjoyed this list of the best digital marketing case studies that are based on real-world results and not just theory.

New online marketing case studies are being published every month and I’ll continue to update this list as they become available. So keep checking back to read the current sources of information on digital marketing.

SEO Chatter is dedicated to teaching the fundamentals of search engine marketing to help marketers understand how to increase organic website traffic and improve search engine rankings.

33+ Best Digital Marketing Case Studies [2021 Update]

June 16, 2020

Looking for some inspiration for your digital marketing?

The best thing you can do is read up some real-life, practical digital marketing case studies.

But see, good case studies are few and far in-between…

...Which is why we compiled this mega-list of the BEST digital marketing case studies in 2021.

Whether you’re looking for SEO, Content Marketing, PPC, or whatever else, we included it in this guide.

So, let’s dive right into it.

Ready, set, go!

33+ Digital Marketing Case Studies [All Channels]

Looking for a specific digital marketing channel you want to read up on?

Feel free to skip ahead:

SEO Case Studies

Content marketing case studies, facebook ads case studies, google ads case studies, influencer marketing case studies, other digital marketing case studies, 1. apollo digital - 0 to 200k monthly organic traffic.

0 to 200,000 monthly organic traffic in 2 years.
Ranked #1-3 for extremely high CPC keywords (20$ CPC+).

Case Study Summary:

Apollo Digital helped set up an SEO strategy for a client (business process management software) that brought in 200K+ monthly organic traffic in just 2 years.

Apollo Digital (that’s us!) completely revamped a SaaS company’s content strategy.
We pin-pointed issues with existing blog posts (mainly, keyword cannibalization ), and proposed improvements
Did keyword research to identify and prioritize top keywords for the company.
Implemented content outlines to make sure the content that writers were writing was on-point for SEO.
Used superior content UX to make the blog extremely easy to read.

You can find the full SEO case study here.

2. Backlinko - 652% Organic Traffic Increase in 7 days

Increased organic traffic to one of their webpages by 652% in 7 days.
Ranking went from the middle of the second page on Google to #5.

Backlinko implemented the Skyscraper Technique 2.0. Here’s what they did...

Created a mobile SEO checklist blog post which cracked the top 10 results for the target keyword, got a huge spike in traffic in its first week, but soon dropped to the middle of the second page.
Realized the post was getting buried because it didn’t satisfy user intent for that keyword.
Analyzed first page results to figure out user search intent for extremely competitive keywords (“mobile SEO”).
Changed blog post format from case study to an actual checklist to satisfy the intent, and optimized for user experience by making the text easier to read.

Check out the detailed steps for the Skyscraper Technique 2.0 here.

3. Ahrefs - Using the Skyscraper Technique to Obtain 15 Links With a 6.5% Success Rate

Sent out 232 emails and obtained 15 backlinks, at a 6.5% success rate.

Dale Cudmore tested the SEO skyscraper technique for his brand new site (an online cv builder).

Picked a topic that was very relevant to his niche. Since he was trying to build a resume builder, the topic was “how to write a resume.”
Followed the skyscraper technique and created even better content than what was ranking at the time.
Then, he reached out to people who had already linked to the specific content he was improving upon. Since they had already linked to a similar article, they were more likely to link to content that’s better.
Dale sent out 232 emails and obtained 15 links to his article. Though his rankings didn’t change significantly (extremely competitive niche), the technique proved to be a success for generating backlinks.

Want to learn more about the technique Dale used? Check out Backlinko’s write-up on the skyscraper technique here.

Looking to read the complete case study? Go here .

4. GotchSEO - Squeeze Page That Converts at 74.5%

Set up a squeeze page that converted at 74.5%.

Natchan Gotch set up a high-converting squeeze page that used a lot of trust signals to get the visitors to opt-in for the content.

Created a well-structured landing page & ran retargeting ads to it.
Presented his offer through a benefit-driven headline.
He used distinct trust signals (a recognizable logo, GDPR compliance, copyright notice) to mitigate any trust risks and maximize the chances of the prospect taking action.

You can check out the complete case study here .

5. Online Ownership - Winning in Local SEO for a Competitive Industry

Ranked #1 for competitive taxi-related keywords ($1.38 CPC+) with local SEO .

Online Ownership, an SEO agency, helped a taxi company dominate local search rankings.

Created in-city location guide on how to get to/from the local airports which has been viewed over 170,000 times by now. ..
Mentioned info on long-term airport parking companies, got them to share the content once it was live.
The company was at the end of one county, and the beginning of another, which hurt their location-based search queries when the county was specified. So he changed the local NAP (name, address, phone number), and corrected the PIN marker to correctly account for the business location.
The business started appearing within the local pack for almost all main search queries within the city.

Check out the full case study here.

6. Kaiserthesage - The Definitive Guide to Enterprise Link Building

Drove almost 5 million organic visits in 2 years through authority content. Focused 80% of the campaign promotion on acquiring high-quality backlinks.

Jason of Kaiserthesage wanted to create a process for generating high-quality backlinks. In this case study, he details his process outreach process:

Identified tactics they could effectively use for link acquisition campaigns (broken/resource link building and link reclamation).
Compiled list of high-authority brands that were likely to link back to them.
Conducted large-scale outreach campaigns, and followed up at least 3 times per prospect.
Tried out different content types for link building, including practical guides/tutorials, original research studies, case studies, infographics, and more.
Tracked results every step of the way, optimized relevant site pages (write for us, recommended list pages, etc.), and tested more outreach tactics.

You can find the full enterprise link building case study here.

7. Growth Machine - 0 to 150,000 Monthly Organic Visitors in 8 Months

digital marketing case study Growth Machine google analytics

Generated 150,000 monthly organic visitors in 8 months for a brand new blog project.
The site grew from a tiny blog to one of the most popular tea blogs on the internet.

Nat Eliason (founder of Growth Machine), grew a tea blog to 150,000 monthly searches in order to use it as a case study for his agency.

Nat chose a topic area he knew a lot about (tea) and knew there was an audience for.
Researched keywords with the perfect mix of low difficulty and high volume and arranged everything in a spreadsheet.
Started publishing high quality content surrounding the topic at a rate of four blog posts per week, every week, for 8 months.
Used Reddit, Facebook groups, and Pinterest to promote the content and drive traffic. inked back to the new content from owned websites, and mentioned it in interviews and guest posts.

You can find the full case study here.

8. Robbie Richards - 6-Step SEO Process That Generated 150,732 Visits

Robbie Richards digital marketing case study google analytics

Increased organic traffic by 11,065% in just 6 months and generated 20,314 organic pageviews with a single post.
Captured 2,335 emails.

Robbie Richards details the 6-step SEO process he used to grow his client’s drone site:

Found a topic (drones) with solid monthly search volume and a lot of secondary keyword targets.
Created the best online guide on how to fly a quadcopter - more in-depth and high-quality than other articles at the time.
Optimized the blog post for on-page SEO, included plenty of external/internal links, improved page speed, and made the content more UX friendly.
Inserted a pop-up and lead-box to start generating subscribers from the blog post.
Promoted content on Quora and relevant online forums.
Set up social automation to share content automatically
Submitted content on to relevant scoop.it pages.
Used 4 different outreach strategies to build high-quality backlinks.

Need help with your SEO?

Let's skyrocket your traffic together.

Noel Ceta - co-founder of Apollo Digital

9. Apollo Digital - $25,000+ From A Single Blog Post

Content piece went viral, generating $25,000 revenue in business from a single blog post.
20+ leads, and over 11,000+ in page views over the first month.

Apollo Digital created and promoted epic content, which went viral and brought in over $25K in revenue (and growing).

Researched a topic that dealt with major pain points for SaaS founders.
Created a super in-depth 14,000+ words blog post full of actionable tips and tactics on SaaS marketing , all based on their unique perspective and experience.
Provided better content UX, used a ton of on-page visual elements, and a Smart Content Filter plugin to make the guide easier to digest.
Promoted on 12 different marketing channels, including Reddit, Hacker News, and Facebook groups
Ran ads on Quora, Facebook, Reddit, and Twitter.

Check out the full content marketing case study here.

10. Content Mavericks - This Content Distribution Strategy Got 87,591 Visits To One Blog Post

Content Mavericks digital marketing case study google analytics

Used a content distribution strategy to get 87,591 visits to one blog post in 60 days.

Chris Von Wilpert of Content Mavericks created a giant article that completely breaks down HubSpot’s marketing strategy. In this case study, he talks about the content promotion strategy he used to get the article to go viral.

Created keystone content on HubSpot’s growth strategy.
Promoted it to his fans: inner circle, social circle, and outer circle.
Used free traffic multipliers: email, push notification, Facebook messenger, and outreach lists to distribute content.
Used paid traffic multipliers to manufacture virality. Reached thousands of new fans by running retargeting ads on Facebook, Twitter, Google, and Outbrain

Check out the full content distribution strategy case study here.

11. OptiMonk - How iSpionage Increased Blog Referral Traffic by 58% in 1 Month Using Onsite Retargeting

OptiMonk digital marketing case study google analytics

Increased blog referral traffic by 58.09%.
Achieved a 5.47% CTR for blog redirect popup.

iSpionage was publishing new blog posts regularly, but their blog wasn’t redirecting a whole lot of referral traffic to their product page. Here’s what they did to fix that....

They used an OptiMonk exit-intent popup to entice users to check out their main homepage.
To redirect only interested visitors,the popup would only appear for readers who had spent a minimum of 10 seconds on the blog. And for better visitor experience, they set up the popup to appear a maximum number of 5 times per visitor, with at least 1 day between appearances.

Check out the full iSpionage case study by OptiMonk here.

12. SEO Travel UK - 11K Website Views in 2 Weeks From Infographic Marketing

SEO Travel digital marketing case studies google analytics

11,304 website visits in 2 weeks.
245% increased in referral traffic compared to the same period of last year.
More than 100 new high-quality domains linking to the site.

During the peak Game of Thrones popularity, SEO Travel UK went viral by creating infographic based on the popular show.

Researched the best/most popular Game of Thrones content on the web to make sure that their project was worth pursuing.
Created an infographic of all the real-life locations where the TV show was filmed.
Reached out to people who had shared similar content in the past and asked if they’d like to feature the infographic as an exclusive.
Promoted infographic on GoT fandom and other ‘geek’ sites and forums.

Check out the full content marketing strategy used and the case study here.

13. YesOptimist - Scaled a Startup From 0 to 100K Visitors/Mo In About One Year

YesOptimist digital marketing case study google analytics

Scaled College Raptor from 0 to 100K organic sessions per month in about one year.
Generated 1M+ visitors to the website.

YesOptimist used a content marketing strategy that combined evergreen, social/viral and link-earning content.

Used public data and visualcontent (infographics, maps, rankings, etc.) to score early wins and backlinks from high-quality domain websites.
Created a giant resource with rankings for overlooked colleges. Then, they reached out to the said colleges, and asked for a share. Overall, just this netted them around 250,000+ visitors in just one week.
Published 200+ articles over a few months to achieve explosive growth.

14. CanIRank - How Fieldwire Scaled Marketing Without Losing Their Focus on Product

Achieved top 3 rankings for nearly all of their primary keywords in 6 months.
The traffic (if they’d advertised on the keywords) would cost them more than $10,000 a year.

CanIRank helped Fieldwire (web and mobile collaboration platform) boost their rankings for all primary keywords in their domain, beating out larger and more established companies.

Used CanIRank’s “Improve My Ranking” tool to identify high potential pages with keywords that were ranking, but too low to get much traffic.
Used data-driven on-page optimization for high potential pages.
Revised content strategy and identified additional content topics that offered a good balance of value and ranking difficulty.
Reached out to relevant media outlets and pitched founder interviews and other relevant stories.

You can see the full Fieldwire content marketing case study here.

15. BuzzSumo - How BuzzSumo Achieved $2.5m Annual Revenue in its First Year: Case Study in SaaS Growth

Gained over 160K freemium subscribers and more than 2K paying customers in their first year.
Gained 2.5M annual revenue total.

In 2014, as the use of AdBlock was growing, businesses were starting to rely on content more than ever. Here’s how BuzzSumo capitalized on the content marketing frenzy.

Spent most of their budget on their content marketing tool, which generated more awareness, sharing, and advocacy than any marketing expenditures.
Gained the support of important influencers (Larry Kim, Rand Fishkin, Neil Patel, etc.).
Focused on making the product sticky and reducing churn rate.
Created unique content based on data, gave away everything they knew, and started growing steadily over the year.

See the full case study of how BuzzSumo achieved 2.5M in annual revenue here.

16. GrooveHQ - Behind the Scenes: How We’ve Built a $5M/Year Business in 3 Years With Content Marketing

Achieved $5M/Year in annual recurring revenue and gained over 250,000 readers each month in over 3 years.

GrooveHQ wanted to rebuild their content marketing strategy with a focus on their target market's challenges and goals. Here’s how they accomplished that:.

Redesigned their content marketing strategy to be more transparent and focus on their own business challenges and goals.
Asked new email subscribers about their business struggles, and answered those questions in the form of blog posts.
Reached out to influencers, and asked for their thoughts and feedback on blog posts (Instead of begging them for shares).
Ran A/B tests on narrative-based storytelling blog posts to see which ones performed better.

Find the full GrooveHQ $5M content marketing case study here.

17. Zest - Generate MQLs for 15x less? Yes, please. How Whatagraph crushed it

Lowered Whatagraph’s cost per marketing qualified lead (MQL) by 15x - from $60 to just $4.
Of all the users who signed up for a free trial as a result of the campaign, 9% were sales qualified leads (SQLs) that converted at a cost 4x less than Whatagraph’s usual paid advertising per-lead cost.

Whatagraph wanted to promote their annual marketing report template to the right audience without breaking their budget. Here’s how they did this:

Whatagraph partnered with Zest to extend their web presence and promote their marketing annual report template.
Paid $400 for a content boost strategy to promote their template on the Zest Content Stream and in their newsletter.
The campaign started just before Christmas and continued through January 23, 2020, which lowered Whatagraph’s cost per MQL by 15x.

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18. AdEspresso - Facebook Ads Case Study: The Million Dollar Indiegogo Campaign

AdEspresso digital marketing case studies

Secured pre-orders from over 76 countries, with over 2,000 backers on Indiegogo.
Achieved over $900K in funding.

BionicGym wanted to promote their Indiegogo page for an increase in sales and site visits. Here’s how they did this:

Set up one campaign per country ads and set the objective to ‘Conversions’.
Split-tested up to 252 ads and used the auto-optimization feature to relocate funding across the different ads, depending on how they performed.
Set up retargeting campaigns and split test to everyone who visited the Indiegogo page and watched the Facebook video ad.
Created lookalike audiences for the best-performing audiences.
Reached a 9x ROI for some of the campaigns.

Check out the full Facebook Ads million-dollar Indiegogo campaign case study here.

19. Andrew Hubbard - $36,449 In Revenue From a $4,159 Ad Spend

Andrew Hubbard digital marketing case study

Generated $36,449 in revenue from $4,159 ad spend,
Gained 769 new email subscribers and 128 new Facebook page likes.

Andrew Hubbard helped the client (Navid Moazzez) advertise his flagship course through Facebook ads.

Ran ads a week before the course opened to get email newsletter opt-ins.
Targeted warm traffic (Facebook fans, email list) first to an opt-in page.
Ran ads for cold traffic, directing them to an un-gated (no-opt in) blog post. Once people had read the blog post, they were retargeted with ads promoting a relevant lead magnet.
Created ads focusing on urgency and scarcity when bonus packages were starting to expire.

You can see the full Facebook Ads case study here.

19. Sugatan - Step-by-step Ecommerce Scaling from 50k/Mo to 520k/Mo with Facebook Ads

$520K+ in monthly sales with 3.79x ROAS through the funnel.
2.35x ROAS at top-of-funnel, spending $100k+/monthly.

Sugatan (eCommerce growth-hacking agency) scaled their client using Facebook Ads and by testing different kinds of creatives. Here’s what, exactly, they did:

Installed HotJar on the client’s eCommerce site to get insights on how customers behaved. Tested different video creative types, different ad ratio sizes, copy, thumbnails, and buttons to see what converted best.
Killed off smaller ad-sets with the same audiences to prepare for scaling. Increased budget 20-30% twice per day for 2-3 days.
Increased budget 1 month before Christmas and Black Friday sales, and launched a Facebook Messenger & email collection campaign 1 week before the sale started. Created VIP discounts for people who gave them their email addresses or subscribed to their messenger list.
Starting running ads for the whole week before Black Friday - giving 10% off to everyone tracked via Facebook Pixel and 20% for VIP sales which were on for 24h.

Check out the full agency eCommerce business Facebook ad case study here.

20. Mark Brinker - How I Improved My Facebook Advertising By 400% In Just 4 Weeks

Mark Brinker digital marketing case study

Decreased cost per subscriber from $11.43 to $2.40 (79% reduction) in 4 weeks.
Increased number of weekly subscribers from 10 to 51 (400% increase).

Mark Brinker (consultant) increased his weekly subscribers at a cheaper cost through Facebook Ads by promoting his e-book.

Tested 6 different ad headlines and 3 ad images.
Let all the 18 variations of the ads run for 1 week, and then eliminated the ones that were performing poorly.
Deleted 3 more ads with headlines that were not resonating with the audience after that week.
Found the winning combination by end of week 4 and continued running that ad.

You can see the full Facebook advertising case study here.

21. Leadpages - From 4% to 40% conversion

Leadpages digital marketing case study facebook ads

Conversion rate shot up from 4% to 40% - a 10x increase from similar campaigns in the past.

Jenny Berk used Leadpage’s ad builder to promote her coaching services and optimize her micro funnel.

Queued up $50 budget, created a custom audience from her email database (.CSV file), and layered a lookalike audience on top of that.
Sent traffic to a targeted landing page, and created consistent ad copy and images throughout the whole funnel.
Ran Facebook Ads for her warm leads and lookalike audiences, based on her email subscribers.

Check out Jenny’s full Facebook ads case study here.

22. Brian Downard - $194 in Facebook Ads into $100K in Sales

Brian Downard digital marketing case study

Generated $106,496 in patio furniture sales from $194 in Facebook ads.

Brian Downard helped high-end patio furniture store client drive more sales and bring in more people into their local store;

Built a warm audience using the content the furniture store had been previously sharing (blog posts, eBooks, infographics, guides, and more).
Incentivized people to go visit the showroom in person by offering a 50% discount in the ads.
Redirected people to a landing page from the ad, which showed a variety of products to appeal to different target audiences.
Included a clear CTA for them to get in touch with the sales team.

You can find the full Facebook ad case study here.

23. Reinis Fischer - Spending $4 Per Day On Facebook Ads - Case Study

Reinis Fischer digital marketing case study

Top ads gathered 1,000+ likes and shares for a budget of $8.
Gained 50-200+ clicks per day back to the website and acquired 600+ new followers on Facebook.

Reinis Fischer grew his Facebook page about his tourism services through Facebook Ad campaigns promoting his article:

Targeted other countries for his blog articles about tourism activities in Georgia to build brand recognition and grow his Facebook page.
Spent $4 per day on Facebook ads and promoted only the best possible articles related to his audience.
Promoted 1 article for 2 days with an 8$ budget for 30 days.
Once each campaign was over, manually invited everyone who liked the posts to follow the Facebook page as well.

Check out the full spending $4 per day on Facebook ads case study here.

22. Paid Insights - AdWords Case Study: How $520 Turned Into $6,120

Paid Insights digital marketing case study

Spent $520 and acquired 6 new clients for local mental health counselors.
Gained $6,120 in revenue over 3 months.

Ross Kaplan of Paid Insights helped mental health counselor client gain new clients by running a local AdWords campaign:

Built a new website for the client & optimized it for conversions.
Used modified broad match keywords so that people would still get the ad even if they searched for it in a different order.
Targeted only local zip codes surrounding the client’s office so the drive time for her customers would be under 10 minutes

Check out the full AdWords case study here.

23. Daisy-ree Quaker - PPC Case Study: How We Cut AdWords Costs by 67% With a Simple Tweak

Daisy-ree Quaker digital marketing case study google analytics

Costs dropped by $10,000 while conversions remained the same.
The cost per conversion dropped from $87 to $16.
Impressions dropped by 72% while CTR went up 103%.
The conversion rate rose from 6% to 18%.

Daisy (online marketer) helped her SaaS client rethink their ad bidding strategy.

SaaS company client wanted to cut back on ad spend because constantly bidding for first place was becoming too expensive.
Realized most web users are trained to scroll past ads and decided to start bidding on 3rd position on Google as a test.
Saw campaign results start increasing over the course of 3 months. Lowering AdWords rank helped get more views on their ads, and widened the pool of people that could see the ads because of a closer association with natural listings.

You can find the full PPC case study here.

24. Exposure Ninja - How We Increased PPC Leads by 325% in 60 Days for a Dental Clinic

Exposure Ninja digital marketing case studies

Increased conversions by 252.94% (from 17 to 60).
Decreased cost per conversion from £154.28 to just £34.37.

Exposure Ninja helped a dental clinic, based in a competitive area for PPC ads, generate more customers.

Installed Hotjar to understand where users were dropping off on the landing page and which areas were acting as conversion blockers. Found that visitors weren’t able to find the information they needed about the client's top service.
Created a new landing page focusing on their priority, high-profit services.
Because the client was running a Google Ads campaign before, they could use historical data to experiment with advanced bidding strategies.
Introduced the new landing pages and tweaked the campaigns to maximize the client’s budget.

You can find the full increased dental PPC leads case study here.

25. ColaDigital - How We Increased Sales by 30% in 30-days Using Optimized Google Ads For a Local Business

Increased year over year sales for local business by 30% in 30-days

ColaDigital helped a client set up their Google Ads account campaign from the ground up after they had an unpleasant experience with another agency.

Created unique ad groups and ads for the client's most profitable keywords.
Set up a hyper-targeted campaign using 1 unique ad group and 3 different match types for each ad group keyword.
Set up negative keywords and turned on audience demographics in Google Analytics

You can find the full google ads local business case study here.

26. BoxCrush - AdWords Success Story

Helped an industrial client who had a lot of impressions but very little clicks:

Increase CTR from 2.41% to 3.89%
Decrease CPC from $2.24 to $2.17 in 1 month.

BoxCrush helped an industrial client improve their AdWords campaign when their click-through rate had fallen.

Rebuilt customer’s AdWords account from the ground up, splitting it into meaningful campaigns that targeted specific demographics.
Built Ad Groups within each campaign and created ads targeting audiences with each group.
Once they saw an increase in performance, they expanded the client’s campaign from three Ad groups to six.
Made the ads relate more to specific keywords, which caused the clickthrough rate to increase.
Refined and re-optimized the process over time, causing the results to grow even further after the 1st month.

27. Sumo - How Noah Kagan Grew A Website To 10K Visitors In A Month

Grew website from 0 to 10K visitors in a month.
Grew email list from 173 to 2,322 in 3 days.

Noah Kagan took on an apprentice (Julien Marion) and helped him grow his brand new blog about sleep from scratch, with no prior connections or budget.

Created a simple landing page to capture emails before the site was live.
Set realistic and SMART traffic goals of 10,000 visitors in 30 days.
Created a quant-based marketing approach strategy to build the plan, thus working backward from the 10K visitors goal.
Reached out to relevant companies to participate in a viral giveaway that he would then promote to the site’s audience through their newsletter.
Reached out to niche influencers for interviews to drive referral traffic.
Tracked daily results and goals to stay accountable.

See the full marketing plan and the whole growing website case study here.

28. HubSpot - How PureVPN Increased Website Traffic by 289% Through Storytelling

Gained a 289% increase in new visitors’ traffic site year over year.
Helped raise awareness on cyberstalking and attracted people who wanted to add to the conversation.

PureVPN wanted to tell the stories of cyberstalking victims and raise awareness on the subject. Here's how they did it:

Designed a buyer’s journey centered around raising awareness on cyberstalking and its effects on society.
Researched reading habits of their buyer persona, used keyword research tools for idea generation, and searched for topics on Quora based on questions real people were asking.Gathered statistical data of past and recent cyberstalking incidents. Identified and reached out to influencers who were associated with cyberstalking awareness campaigns and victims or people who could tell their stories.
Interviewed influencers and turned the interviews into blog posts. Experienced a significant spike in website traffic through influencers sharing the content.

See how PureVPN increased website traffic through storytelling and influencer marketing tactics here.

29. Beeketing - How Gymshark Grew by 200%+ Year On Year and Hit £41M in Sales

Grew by 200% year on year and hit £41M in sales in nearly 7 years.
Achieved a cult-like following.

Ben Francis (founder of GymShark) disrupted the gym apparels market using social media and influencer marketing.

Only selected specific influencers with strong Instagram engagement and following to gain credibility.
Sponsored various fitness Instagrammers, YouTubers, and bloggers and organized meet-ups.
Partnered with fitness and lifestyle influencers on TikTok.
Announced the "66 Days" fitness challenge on their site and other social media platforms to drive user-generated content.
Built long-lasting relationships with fans on Instagram, Facebook, Twitter, Pinterest, Spotify, and other social media channels.

Check out the full Gymshark influencer growth story here.

30. Leadfeeder - How ConvertKit Grew from $98k to $625k MRR by Doing 150 Webinars in 1 Year

Grew monthly revenue from $98K to $625K in 12 months.
Hosted more than 150 webinars in the first year, saw a 637% growth in monthly revenue.

Founders of ConvertKit (email marketing platform) wanted to grow their brand and generate revenue with a low budget. They decided to focus on webinars.

Focused on one marketing strategy (webinars) that didn’t require a lot of money and they could use to build a community around a relatively new product.
Maintained a wide-open affiliate program and started doing webinars with any affiliate partner, no matter how small their audience was.
Gave away tons of free information in 20-30 webinars per month, while asking for nothing in return.
Maintained a narrow target audience (blogging community), and kept the technology simple (minimal tech issues).

You can find the full webinar marketing case study by ConvertKit here.

31. Buffer - The Simple Facebook Posting Strategy That Helped us 3x Our Reach and Engagement

Tripled reach from 44,000 to 150,000+ people per week on Facebook.
Increased average daily engagement from ~500 to 1,000+.
Posts started reaching between 5,000-20,000 people

Buffer noticed their Facebook reach and engagement were decreasing for their posts over time. Here's what they did:

Noticed that the more they posted on Facebook, the less reach they received with each post.
Started posting only entertaining and educational content.
Posted only once or twice on Facebook and curated content to increase engagement.
Created a few brand awareness and engagement-focused posts to build an active Facebook audience.
Boosted posts that were already performing well to amplify the reach.

You can find Buffer’s complete Facebook posting strategy here.

32. SEMRush - Raise Your Game: A Step-By-Step Guide To Gamification Marketing

More than 9,300 users took part in their game.
Received 8+ million impressions on Twitter.

SEMRush wanted to educate their users on their different product features and stand out while doing so. For this, they used gamification marketing..

Customers were finding it hard to stay up to date with all the novelties the SEMRush tool offered. SEMRush wanted to increase their awareness of their platform’s wide functionality and increase the number of tools people used.
Aligned campaign with a global event (Easter).
Made it so that the Egg Hunt game looked good and felt satisfying from a gamification perspective. Those who found all 15 eggs were awarded a list of the 10,000 most searched keywords for 10 countries.
Created a special hashtag for Twitter (#semrushegghunt), which picked up and went viral, and made sure the customer support and social media teams were ready in case users needed any help.

Check out the full step-by-step guide to gamification marketing case study here.

33. Hootsuite - How the British Museum Increased Social Media Engagement by 126%

Gained 2M+ new followers on Twitter, Facebook, and Instagram.
Gained 126% more tweet responses, increasing customer engagement.
Over 1,300 tweets tagged and analyzed to uncover actionable insights.

The British Museum turned to Hootsuite to set up a better social media campaign strategy and engage more frequently and more effectively with its audience.

Set a three key goal strategy to increase online reach and engagement, deliver digital-first customer service, and identify opportunities for income and revenue generation.
Identified opportunities to develop channel-specific content to make the best of each social media channel.
Used Hootsuite to adapt to the new social media strategy and to track and analyze results.

See the full British Museum social media case study here.

34. Saashacker - 19 SaaS Marketing Strategies That Bootstrapped Ahrefs To $40m ARR

Grew from 15 to 50 employees and over $40M in annual recurring revenue while being 100% bootstrapped.

Ahrefs used a mix of different SaaS marketing strategies to grow their brand.

Rejected conventional SaaS marketing wisdom, focused on product quality driving word of mouth marketing and boosted their exposure at the world’s biggest SEO event. Went semi-viral on Twitter by adding nerdy SEO data to the coffee cups at the conference and giving them away to attendees..
Produced a lot of content on how their SEO tool solved specific problems and used blog posts as ads.
Created and gave away courses on blogging for businesses for free, used word of mouth marketing to promote it, and pushed employee images to the front to gain readers’ trust.
Did 20 podcasts in 4 months, posted content a lot on Reddit, YouTube, their own blog, and other channels.
...And a LOT more.

See the full case study here.

And that’s a wrap!

Ready to 10x your business through digital marketing now?

We hope the above case studies were helpful and you can use them as inspiration to drive amazing results.

For more industry-leading digital marketing content and tips, be sure to check out our blog .

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Let us know down in the comments, we’d love to hear from you!

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5 Unique Digital Marketing Case Studies that Every Business Professional Should See

Published on: July 15, 2021

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Businesses often rely on digital marketing to increase their brand awareness and bring in new customers. However, if the marketing efforts aren't effective, they can turn into a waste of time and money. In many ways, effective digital marketing is a process of trial and error. For this reason, a digital marketing case study can be a valuable source of guidance for today's business students and professionals, enabling them to learn from the results of others rather than having to start their own trial-and-error process from the beginning. As a business administration degree student, understanding and evaluating real-world marketing tactics is key to developing a solid foundation for your business career. With that in mind, let's take a look at five unique digital marketing case studies that you can use to inspire new ideas and hone your own future digital advertising strategy.

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Case Study #1: Fanatics Boosts Traffic Through Content Marketing

When Fanatics—an e-commerce store focused on selling sports apparel and other sports-related products—decided that it needed to provide customers with more reasons to engage with the company website, it turned to content marketing as a solution . Fanatics chose a three-pronged approach for their content marketing campaign, one that included timely sports articles meant to coincide with current sporting events, evergreen content related to various events throughout sports history, and articles that capitalize on new trends and developments in the world of sports as they happen.

This strategy of producing both evergreen and trending content enabled Fanatics to establish itself as a desirable news and entertainment resource for sports fans all over the country. Thanks almost entirely to their content marketing campaign, Fanatics saw a 1,100% increase in organic search engine traffic along with a 230% increase in the number of ranking keywords on their website. The company's content marketing efforts also enabled it to publish high-profile features on popular sites such as Yahoo Sports, The Score, and USA Today.

Case Study #2: Wholesaler Drives Visibility and Conversions with Social Media Marketing

Case study #3: amazon leverages crm to become e-commerce giant.

Customer relationship management (CRM) is the process of managing interactions with customers to facilitate beneficial outcomes. Much more than simple customer management, CRM uses data processing to divide customer lists into a wide range of segments and formulate various interactions designed to speak to the needs and desires of each specific segment. If you would like a case study of a company that has leveraged innovative CRM with outstanding results, you need not look any further than the e-commerce giant Amazon.

As one of the first companies to really leverage CRM to its full potential, Amazon developed a CRM strategy that takes into consideration every possible interaction that the company has with its customers—from the user interface of the Amazon website to customer service interactions to data mining used for targeted marketing emails. Through this emphasis on CRM, Amazon has managed to create one of the most customer-friendly experiences you will find in the e-commerce sphere—and the results of these efforts are obvious. In 2020 alone, Amazon was able to boast a staggering $386 billion in revenue.

Case Study #4: The American Egg Board Boosts Organic Traffic Through SEO

Case study #5: revecent increases conversion rate with holistic ppc campaign optimization.

Earn a Business Administration Degree from Husson

In our increasingly digital world, digital marketing is now more important than ever before when it comes to reaching new customers. Whether you are seeking a rewarding career as a marketing professional or going into business for yourself, an education in business administration is incredibly valuable. At Husson University, we offer both undergraduate and graduate online business programs. To learn more about enrolling in these exciting programs and kick-starting your career as a business professional, contact us today!

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40 Detailed Digital Marketing Case Studies [2024]

In the rapidly evolving digital era, the effectiveness of marketing tactics can have a huge impact on the brand’s success. This collection of 40 detailed digital marketing case studies from globally recognized companies offers a deep dive into the tactical approaches and innovative solutions that have reshaped consumer interactions and carved success stories across various industries. From leveraging cutting-edge technologies like augmented reality and artificial intelligence to embracing community-driven initiatives and personalized user experiences, each case study presents a unique challenge faced by the brand, the strategic response implemented, and the resultant impact on market presence and consumer loyalty. These 40 narratives not only highlight the transformative potential of effective digital marketing but also serve as a valuable learning resource for marketing professionals seeking to understand the dynamics of customer engagement and brand growth in the digital era.

Related: Surprising Digital Marketing Statistics & Facts

1. Airbnb – Leveraging User-Generated Content

Task or Conflict:

Airbnb, despite its revolutionary concept, faced significant challenges in scaling trust and global brand awareness. Operating in a highly competitive travel industry, Airbnb needed a cost-effective strategy to resonate emotionally and authentically with potential customers worldwide, without resorting to expensive traditional marketing techniques.

To overcome this challenge, Airbnb capitalized on user-generated content by motivating both parties to share their unique lodging experiences through images and stories on different platforms. They facilitated this by creating hashtags and launching contests to motivate participation. Airbnb’s strategy was not merely about collecting content but about fostering a community-centric brand that values customer experiences and stories as the core of its marketing.

Overall Impact:

Considerable increase in organic reach across different online platforms.
Enhanced brand trust and credibility, which translated into increased bookings globally.

Key Learnings:

User-generated content can serve as an impactful and economical marketing tool.
Building a brand community can help in enhanced user loyalty and organic brand promotion.

2. Nike – Digital Brand Transformation

Nike faced the challenge of maintaining relevance and connection with its diverse consumer base in a rapidly changing digital landscape. As consumer behaviors shifted towards more digital interactions and personalized experiences, Nike needed to find innovative ways to engage with its audience beyond traditional advertising and retail settings.

Nike addressed this challenge by fully embracing digital transformation with the launch of various mobile applications, such as the Nike Training Club and Nike Run Club, which integrated workout plans, running tracking, and community challenges into their user experience. They also harnessed the power of data analytics to offer personalized product recommendations and tailored fitness advice, thereby creating a more engaging and customized user journey.

Drastically improved user engagement rates, with millions of downloads and active users on their apps.
Strengthened brand loyalty and community feel among Nike customers, leading to increased sales both online and in-store.
Digital tools and apps can significantly enhance customer engagement and loyalty when used to provide value beyond the traditional sales experience.
Personalization and community building are crucial for maintaining brand relevance in a digital-first consumer market.

3. Tesco – Virtual Store

Tesco was looking to expand its market presence in South Korea without the substantial costs associated with opening new physical stores. The challenge was to reach a tech-savvy and time-constrained commuter population who valued convenience and efficiency in their shopping experiences.

Tesco’s innovative solution was to create virtual stores in subway stations, where busy commuters could shop while waiting for their train. They placed life-sized billboards of store shelves with products bearing QR codes in subway stations. Commuters could scan these codes using Tesco’s mobile app to add items to their virtual shopping cart, making their daily commute time productive for shopping.

Positioned Tesco as the top online grocery retailer in South Korea.
Achieved a substantial increase in customer base and online sales, effectively transforming the grocery shopping experience.
Digital innovations that blend into the daily routines of customers can lead to high engagement and conversion rates.
Utilizing commonplace technology like QR codes can effectively connect the physical and digital shopping environments, catering to the modern consumer’s desire for convenience and efficiency.

4. Spotify – Data-Driven Personalization

Spotify faced the challenge of differentiating itself in the saturated music streaming market. With numerous services offering similar catalogues of music, Spotify needed to find a way to stand out and retain users in a competitive landscape where user preferences and engagement could make a significant difference.

Spotify’s approach was to harness the vast amounts of data they collected on user listening habits to create hyper-personalized experiences. They developed algorithms for features like “Discover Weekly,” which provides users with a playlist tailored to their tastes every week. This strategy was rooted in predictive analytics and machine learning, aiming to anticipate user preferences and introduce them to new music seamlessly.

Considerably increased user engagement on the platform.
Boosted subscription rates as users found more value in personalized content.
Leveraging user data for personalization can highly distinguish a service in the market.
Continuous innovation in user experience can drive both retention and acquisition.

5. Domino’s Pizza – Digital Ordering Innovation

Domino’s was striving to enhance sales and streamline the customer ordering process. The fast-food industry is notoriously competitive, and Domino’s needed to innovate to make ordering as convenient and quick as possible for customers seeking instant gratification.

Domino’s revolutionized the digital ordering process by introducing an array of ordering methods, including a pioneering “pizza emoji” text order system and a robust digital platform that works seamlessly across various devices. They also utilized voice recognition and artificial intelligence to predict customer preferences and speed up the ordering process.

Digital orders rose dramatically to account for a huge portion of total sales.
The company’s stock price increased due to improved operational efficiency and customer satisfaction.
Streamlining the customer experience with technology can lead to substantial increases in sales and efficiency.
Innovative ordering options can set a company apart in a competitive industry.

Related: How to learn Digital Marketing?

6. GoPro – Harnessing Advocacy

GoPro needed to amplify its brand presence and deepen user engagement in a market where consumers are bombarded with countless digital advertisements. The challenge was to make GoPro not just a product but a part of its customers’ adventure narratives.

GoPro’s strategy focused on turning their customers into brand ambassadors by encouraging them to share their thrilling videos and images taken with GoPro cameras. They launched the “GoPro Awards” to incentivize user content submission with rewards, effectively using this content in their marketing campaigns to showcase the camera’s capabilities.

Enhanced brand loyalty and created a massive repository of authentic user-generated content.
Fostered a strong community of GoPro users who are engaged and regularly contribute content.
Encouraging user-generated content can create a vibrant community and provide authentic marketing material.
Rewarding customer contributions can increase engagement and brand loyalty.

7. ZARA – Agile Social Media Strategies

ZARA faced the challenge of maintaining its fast-fashion leadership while transitioning to a digital-first retail approach. They needed to keep up with rapid fashion trends and consumer expectations on social media, where trends can change overnight.

ZARA employed an agile social media strategy that mirrored its renowned supply chain flexibility. They quickly adapted campaigns and content to reflect the latest fashion trends and consumer feedback, using a data-driven approach to tailor their marketing efforts to real-time insights.

Increased engagement on social media platforms, driving both online and offline traffic.
Enhanced brand perception as trendy and responsive among consumers.
Agility in social media marketing can effectively align with and capitalize on consumer trends.
Data-driven content adaptation can lead to higher consumer engagement and satisfaction.

8. Slack – B2B Content Marketing

Slack needed to establish itself in the crowded B2B tech market, where differentiation is crucial for capturing the attention of business customers. The challenge was not only to stand out but also to articulate the value of Slack’s platform in streamlining communication across diverse teams and enterprises.

Slack’s strategy involved utilizing high-quality, informative content marketing to address common communication challenges faced by businesses. They created a variety of content types, including case studies, whitepapers, and blogs, which demonstrated how Slack enhances productivity and integrates with various business tools. This approach helped position Slack as a thought leader in workplace communication.

Successfully established thought leadership in the B2B communications sphere.
Saw a significant increase in adoption rates among businesses, leading to a larger user base.
High-value content that addresses specific industry pain points can effectively engage and convert B2B audiences.
Establishing thought leadership through content is vital for differentiation in the B2B technology sector.

9. Unilever (Dove) – Campaign for Real Beauty

Dove sought to challenge beauty industry norms and redefine what beauty means to women around the world. The brand faced the task of shifting perceptions in a market saturated with idealized, often unattainable beauty standards, to foster a broader, more inclusive definition of beauty.

Dove launched the “Campaign for Real Beauty” by featuring real women with diverse body types, ages, and ethnicities in their advertisements. This strategy was complemented by a series of videos, workshops, and storytelling initiatives that highlighted personal beauty stories, aiming to inspire confidence among women and provoke conversations about beauty standards.

Successfully shifted consumer perception of beauty, promoting a more inclusive view.
Strengthened customer loyalty and brand alignment with core values of diversity and authenticity.
Marketing campaigns that resonate emotionally and challenge societal norms can create powerful brand affinity.
Authenticity in advertising can lead to deeper customer connections and loyalty.

10. Coca-Cola – Share a Coke Campaign

Coca-Cola needed to rejuvenate its brand and increase beverage consumption among younger demographics globally. The challenge was to create a personalized connection with consumers in a way that felt genuine and encouraged social sharing.

Coca-Cola’s “Share a Coke” campaign replaced the iconic Coca-Cola logo on bottles with common first names and invited people to find bottles with their names or those of their friends and family. The campaign was amplified through social media, encouraging customers to share their personalized Coke bottles online using specific hashtags.

Revitalized global brand engagement, particularly among teens and young adults.
Triggered a worldwide trend of personalized consumer goods that led to increased sales.
Personalization at a mass scale can effectively engage consumers and foster a personal connection with the brand.
Social media can be a impactful tool for amplifying interactive marketing operations and driving consumer participation.

Related: Design Tools to help you become a better Digital Marketer

11. Amazon – Prime Day Optimization

Amazon sought to boost its annual Prime Day sales and enhance customer loyalty in a market crowded with competing sales events. The challenge was to distinguish Prime Day from other sales and drive both participation and revenue across global markets.

Amazon utilized targeted email marketing campaigns, personalized shopping recommendations, and exclusive Prime member promotions to drive engagement. They also leveraged their massive logistics network to ensure fast delivery, enhancing the customer experience and encouraging repeat purchases during the event.

Record-breaking sales figures each year, surpassing previous Prime Day events.
Increased Prime membership sign-ups, reinforcing customer loyalty and recurring revenue.
Personalization and exclusive benefits can effectively drive participation and customer loyalty during large-scale promotional events.
Efficient logistical support can enhance customer satisfaction and drive repeat business during high-demand periods.

12. LEGO – Reviving a Brand

LEGO faced a severe decline in sales in the early 2000s, with risks of bankruptcy looming due to outdated product offerings and a failure to engage a new generation of children.

LEGO revamped its marketing strategy by integrating digital experiences with physical play. This included partnerships with popular franchises for themed LEGO sets and developing interactive digital platforms where children could share their creations.

Successfully reversed the sales decline, returning to profitability.
Expanded their customer base to include both children and nostalgic adults.
Combining digital experiences with traditional products can breathe new life into classic brands.
Strategic partnerships can effectively expand market reach and relevance.

13. Ford – Euro 2020 Sponsorship Activation

Ford aimed to leverage its sponsorship of the UEFA Euro 2020 to enhance its brand visibility and connect with a diverse European audience, amidst a cluttered advertising environment.

Ford developed an interactive campaign that included a virtual reality experience allowing fans to “sit” in a Ford while taking a virtual tour of football stadiums. They also used real-time social media updates linked to game events to engage viewers.

Increased brand engagement across Europe, particularly during game times.
Enhanced brand association with innovation and excitement.
Out-of-the-box advertising can develop unforgettable brand experiences and enhance user engagement.
Real-time social media engagement can effectively capitalize on event-driven marketing opportunities.

14. IBM – Smarter Planet Initiative

IBM wanted to position itself not just as a technology provider but as a thought leader addressing global challenges through innovation, needing to shift public perception and increase business engagements in new verticals.

The “Smarter Planet” campaign was launched, utilizing extensive content marketing, including thought leadership articles, case studies, and partnerships with academic institutions to demonstrate how technology can solve real-world problems.

Successfully shifted IBM’s brand perception towards that of a global innovator.
Increased engagement in new industry verticals, including healthcare and renewable energy.
Thought leadership can effectively shift brand perception and open new market opportunities.
Content marketing can be a dominant device for demonstrating product relevance and company values.

15. Adidas – Digital Shoe Launch

Adidas needed to launch a new line of running shoes and wanted to stand out in a highly competitive market, aiming to reach a global audience while highlighting the technological advancements in their product.

Adidas created an augmented reality app that allowed users to virtually try on shoes and participate in a digital scavenger hunt that led them through interactive challenges based on shoe features. This was complemented by influencer partnerships to drive awareness and engagement.

Generated significant global buzz and high consumer engagement online.
Achieved high sales volumes immediately following the launch.
Innovative use of augmented reality can provide engaging and unique consumer experiences.
Influencer partnerships can amplify reach and credibility in product launches.

Related: Simple Ways to get better at Digital Marketing

16. Pepsi – Refresh Project

Pepsi aimed to rejuvenate its brand and foster a positive corporate image in the face of growing health concerns about sugary drinks. They needed a campaign that would resonate broadly and foster substantial consumer engagement.

The Pepsi Refresh Project was a community-focused campaign that allowed people to submit and vote on projects for Pepsi to fund. The initiative focused on social good and community development, utilizing social media platforms to maximize engagement and participation.

Improved brand image as socially responsible.
Created widespread consumer engagement through voting and participation in the campaign.
Brand alignment with social responsibility can enhance corporate image and customer engagement.
Interactive and community-focused campaigns can drive substantial consumer participation and loyalty.

17. Samsung – Galaxy Launch

Samsung faced the challenge of launching their new Galaxy smartphone in a market dominated by Apple’s iPhone. They needed to differentiate their product and create a compelling argument for consumers to switch.

Samsung embarked on a comprehensive marketing campaign that highlighted the Galaxy’s superior tech specifications and user-friendly features compared to the iPhone. The campaign included high-profile television ads, social media challenges, and interactive pop-ups where consumers could experience the technology firsthand.

Successfully increased market share in the smartphone industry.
Enhanced consumer perception of Samsung as a leader in technology innovation.
Highlighting product advantages through comparative advertising can effectively influence consumer purchasing decisions.
Interactive marketing experiences can deepen consumer engagement and brand loyalty.

18. Google – Education Initiatives

Google aimed to expand its influence in the education sector but faced skepticism from educational institutions about the applicability and security of digital tools in educational settings.

Google launched a series of educational initiatives, including Google Classroom, which offered a seamless, integrated platform for managing teaching and learning. They provided robust security features and collaborated with educators to tailor their tools to classroom needs.

Widely adopted by schools worldwide, becoming a staple in digital education.
Strengthened Google’s reputation as a valuable partner in education technology.
Tailoring technology solutions to meet specific industry needs can lead to widespread adoption.
Collaborations with industry professionals can enhance product design and market acceptance.

19. MasterCard – Priceless Campaign

MasterCard needed to differentiate itself in a crowded credit card market and foster deeper emotional connections with its customers, moving beyond transactional relationships.

The “Priceless” campaign was launched, featuring stories of unique and emotional experiences made possible by MasterCard, emphasizing the card’s role in facilitating priceless life moments. The campaign was supported by partnerships with travel, dining, and entertainment sectors to offer exclusive experiences to cardholders.

Successfully resonated with customers on a deeper level, strengthening brand loyalty.
Increased usage of MasterCard for booking experiences and high-value purchases.
Emotional branding can create deeper consumer connections and loyalty.
Exclusive partnerships can enhance the value proposition of a product.

20. Netflix – Global Expansion Strategy

Netflix needed to expand its subscriber base internationally but faced challenges related to content relevance and local competition in various countries.

Netflix invested heavily in local content production, creating original series and films that catered to local tastes and cultures. They also optimized their user interface to accommodate multiple languages and cultural nuances, improving user experience globally.

Significantly increased international subscriber numbers.
Enhanced global brand recognition and loyalty through culturally relevant content.
Investing in local content can significantly improve market penetration and customer satisfaction in new regions.
Cultural customization of product offerings can enhance user experience and brand loyalty internationally.

Related: How to use AR/VR in Digital Marketing?

21. Volvo – Safety Marketing

Volvo sought to reinforce its position as a leader in automotive safety in a market increasingly focused on electric and autonomous vehicles. The challenge was to communicate Volvo’s longstanding commitment to safety innovation in a way that resonated with modern consumers and differentiated it from competitors.

Volvo launched a multi-faceted digital marketing campaign highlighting its historical safety innovations and the integration of advanced safety technologies in its newest models. The campaign used emotional storytelling through customer testimonials and crash-test footage to highlight the life-saving impacts of their vehicles.

Reinforced Volvo’s reputation as a leader in vehicle safety.
Increased consumer trust and interest in newer Volvo models.
Leveraging brand heritage in marketing can strengthen consumer trust and loyalty.
Emotional storytelling can effectively communicate complex product features like safety innovations.

22. Adobe – Subscription Model Transition

Adobe faced the challenge of transitioning from traditional software sales to a subscription-based model, which was initially met with resistance from its long-standing customer base used to one-time purchases.

Adobe implemented a comprehensive digital marketing strategy that highlighted the benefits of the subscription model, such as continuous updates, cloud storage, and improved collaboration tools. They also offered transitional discounts and bundled offers to existing customers to ease the shift.

Successfully shifted the majority of their consumer base to the subscription model.
Achieved a steady increase in recurring revenue and customer satisfaction.
Clear communication of product value changes can facilitate major business model transitions.
Offering incentives can mitigate customer resistance to new pricing structures.

23. Patagonia – Environmental Advocacy

Patagonia aimed to enhance its brand commitment to environmental sustainability while driving sales. The challenge was to authentically integrate this commitment into their marketing strategy without appearing opportunistic.

Patagonia’s approach included high-profile environmental projects, such as “Don’t Buy This Jacket,” which encouraged responsible consumption. They underlined the longevity of their goods and their restoration services, reinforcing the brand’s commitment to reducing environmental impact.

Strengthened brand loyalty among environmentally conscious consumers.
Maintained strong sales despite the campaign’s call for reduced consumption.
Marketing activities that align with core company values can connect deeply with users.
Advocacy and authenticity in marketing can differentiate a brand in a competitive market.

24. Microsoft – Cloud Computing

Microsoft needed to solidify its position in the rapidly growing cloud computing market against strong competitors like Amazon Web Services and Google Cloud.

Microsoft focused on marketing its hybrid cloud solutions, emphasizing security, compliance, and seamless integration with existing on-premise infrastructure. They leveraged case studies of successful deployments in key industries to showcase their expertise and reliability.

Enhanced market share in the cloud computing industry.
Built reliance and integrity among enterprise customers.
Focusing on unique selling propositions such as security and hybrid capabilities can capture a niche market segment.
Case studies are effective tools for demonstrating capability and building trust.

25. Red Bull – Branding Through Sports

Red Bull faced the challenge of marketing an energy drink in ways that would continually capture the attention of a young, dynamic audience.

Red Bull created a unique brand image focused on extreme sports and adventurous lifestyles. They sponsored athletes, hosted extreme sports events, and produced high-adrenaline content that was shared widely across digital platforms.

Successfully maintained a vibrant and exciting brand image.
Increased global brand recognition and loyalty among target demographics.
Investing in brand-aligned content and sponsorships can improve product identity and user engagement.
Content that resonates with the brand’s audience can drive both online engagement and real-world participation.

Related: High-Paying Digital Marketing Jobs

26. Oreo – Real-Time Marketing

Oreo aimed to capitalize on real-time events to stay pertinent and appealing in the current social media era.

Oreo’s digital marketing team set up a “war room” during major events like the Super Bowl, allowing them to react instantaneously to live events with clever, themed social media posts. This strategy was highlighted by their famous “You can still dunk in the dark” tweet during a Super Bowl blackout.

Gained extensive media coverage and social media buzz.
Enhanced engagement and supporters on social media platforms.
Real-time marketing can create significant brand buzz and viral potential.
Preparing to leverage unexpected events can lead to high-impact marketing moments.

27. Toyota – Hybrid Cars

Toyota needed to drive adoption of its hybrid vehicles amidst skepticism about hybrid technology and performance concerns.

Toyota launched an educational campaign that included test-drive events, informational videos, and customer testimonials highlighting the reliability, performance, and environmental benefits of their hybrid models.

Increased sales and market share in the hybrid vehicle category.
Strengthened Toyota’s reputation as a leader in automotive innovation.
Educational marketing can effectively address consumer skepticism and boost product adoption.
Demonstrating product benefits through real-life experiences can enhance consumer trust and interest.

28. BuzzFeed – Content Virality

BuzzFeed needed to maintain its dominance in the digital media space amid increasing competition from other content platforms offering similar viral-type content.

BuzzFeed optimized its approach to content creation by leveraging data analytics to understand what makes content shareable. They focused on creating highly engaging, visually appealing content tailored to specific audiences and distributed across various social platforms.

Maintained high engagement rates and growth in readership.
Solidified its leadership in developing viral content.
Data-driven content creation can effectively maintain engagement in a competitive market.
Tailoring content to platform-specific audiences can maximize shareability and reach.

29. IKEA – Augmented Reality App

IKEA faced the challenge of enhancing customer shopping experience and minimizing returns due to size mismatches or style misfit with their furniture.

IKEA launched an AR app that allows users to visualize furniture in their own space before buying. The app, integrated with IKEA’s digital catalog, enables users to see how different furniture styles and sizes fit and look in their actual living spaces.

Reduced return rates due to size or style mismatches.
Enhanced customer satisfaction and increased sales conversions through the app.
Augmented reality can significantly enhance the online shopping experience.
Providing solutions that reduce consumer uncertainty can lead to higher satisfaction and sales.

30. Canva – Democratizing Design

Canva aimed to make design accessible to non-designers, competing against professional design software that requires significant skills and training.

Canva developed an intuitive, user-friendly platform with drag-and-drop features and an extensive library of templates. Their marketing focused on empowering users with no prior design experience to create professional-level designs easily.

Rapid growth in user base, including small businesses, educators, and marketers.
Established Canva as a leader in accessible design tools.
Making professional tools accessible to a broader audience can capture a significant market share.
User-friendly design and effective educational marketing can drive adoption and loyalty.

Related: History of Digital Marketing

31. Fitbit – Community-Driven Fitness

Fitbit needed to differentiate itself in a crowded market of wearable fitness technology and engage users on a long-term basis.

Fitbit enhanced its devices with social features that allow users to interact with friends, challenge each other, etc. They focused on building a community around fitness, highlighting a lifestyle rather than just a product.

Increased consumer engagement and retention rates.
Strengthened brand loyalty through a community-centric approach.
Community features in tech products can enhance customer engagement and product stickiness.
Promoting a lifestyle and building a community can have more impact than concentrating solely on the features.

32. Sephora – Beauty Insider Loyalty Program

Sephora faced the challenge of increasing customer loyalty and repeat purchases in the competitive beauty retail market.

Sephora revamped its Beauty Insider loyalty program to offer more customized incentives, exclusive experiences, and beauty classes. The program utilizes customer data to tailor recommendations and promotions, enhancing the personal connection with the brand.

Increased frequency of repeat purchases.
Enhanced consumer faith and contentment with customized experiences.
Loyalty programs that offer personalized experiences can improve user loyalty.
Utilizing customer data effectively can lead to more fruitful marketing policies.

33. New York Times – Digital Subscription Growth

The New York Times needed to adapt to the digital age, facing declining print subscriptions and the challenge of monetizing digital content.

The NYT introduced a flexible digital subscription model, which included tiered pricing levels to attract a broader audience. They invested heavily in quality journalism and digital content to provide value that justifies the subscription cost.

Successful growth in digital subscriptions, offsetting declines in print.
Strengthened brand reputation as a leading news provider in the digital age.
Providing high-quality content is crucial for monetizing digital platforms.
Flexible pricing models can appeal to a broader range of consumers.

34. L’Oréal – Embracing Digital Beauty Tech

L’Oréal faced the challenge of personalizing the beauty shopping experience in a digital environment, where customers traditionally rely on in-store trials before purchasing makeup and skincare products.

L’Oréal invested in augmented reality and artificial intelligence technologies to create a virtual try-on app, allowing customers to see how different products look on their own skin. The app also provided personalized skincare recommendations based on user skin analysis conducted through their mobile device cameras. This technology was heavily marketed through social media and online advertising to drive app downloads and engagement.

Significantly increased online sales and customer interaction with the brand.
Enhanced customer satisfaction through personalized and innovative shopping experiences.
Digital technologies like AR and AI can effectively bridge the gap between online shopping and the need for product trial.
Personalization in the beauty industry enhances customer satisfaction and brand loyalty.

35. Duolingo – Gamification of Learning

Duolingo faced the challenge of making language learning engaging and retaining users over long periods.

Duolingo implemented gamification strategies in their app, including points, levels, and daily streaks, to make learning languages fun and addictive. They continuously updated their app with new languages and features to engage audiences.

Significantly increased user retention and daily engagement.
Expanded globally, ranking among the most popular language learning apps.
Gamification can make educational content more interactive and improve retention rates.
Regular updates and new features keep users interested and encouraged in using the application.

Related: Predictions about Digital Marketing Future

36. Warby Parker – Online Eyewear Customization

Warby Parker needed to overcome consumer hesitation about buying prescription glasses online without trying them on first.

Warby Parker introduced a home try-on program where consumers can shortlist five frames to try at home for free before buying. They combined this with a robust online virtual try-on feature that uses augmented reality to simulate the glasses on the user’s face.

Reduced barriers to online purchases of eyewear.
Increased user contentment and sales conversions.
Innovative trial options can overcome traditional barriers to online shopping.
Augmented reality can effectively bridge the gap between online and offline shopping experiences.

37. Tesla – Direct Sales Model

Tesla aimed to revolutionize the car buying experience but faced legal and market resistance against its direct sales model, bypassing traditional dealerships.

Tesla persisted with its direct sales approach, focusing on educating users about the advantages of electric vehicles through experiential showrooms and interactive displays. They also engaged in legal battles to secure the right to sell directly in various states.

Established a successful direct-to-consumer sales model.
More control over brand identity and user experience.
Direct sales models can provide significant advantages in controlling the brand experience.
Educational marketing can effectively shift consumer preferences and overcome market resistance.

38. Chanel – Leveraging Heritage in Digital Marketing

Chanel needed to maintain its iconic brand status while transitioning to a digital-first marketing strategy, ensuring they connect with a younger audience without losing their established customer base.

Chanel leveraged its rich heritage by creating digital storytelling campaigns that intertwined its history with modern elements. They utilized high-quality visuals and collaborated with contemporary artists and influencers to remain relevant and appealing across generations.

Successfully engaged both younger and older demographics.
Maintained a luxury brand image in the digital marketplace.
Integrating brand heritage with modern digital marketing can appeal to a broad audience.
High-quality content and strategic influencer partnerships can elevate brand perception in the digital era.

39. Under Armour – Connected Fitness Strategy

Under Armour sought to differentiate itself from other sports apparel brands by integrating technology into its product offerings.

Under Armour acquired several fitness app companies to create a connected fitness community that tracks and shares health data. They integrated these apps with their apparel and footwear, offering consumers a comprehensive fitness monitoring system.

Created a unique ecosystem combining apparel, footwear, and digital health tracking.
Strengthened brand loyalty among tech-savvy fitness enthusiasts.
Integrating digital technology with traditional products can create a unique market position.
Building a brand community can improve user loyalty and engagement.

40. Disney – Streaming Service Launch

Disney needed to enter the competitive streaming market controlled by established players such as Netflix and Amazon Prime Video. The challenge was to carve out a niche and attract subscribers to yet another streaming platform.

Disney leveraged its extensive library of beloved classics, along with exclusive new content from popular franchises, to launch Disney+. They marketed the platform with a nostalgic appeal combined with the excitement of new, exclusive releases, utilizing cross-promotions through their theme parks, merchandise, and television networks.

Quickly amassed millions of subscribers worldwide.
Successfully established Disney+ as a key player in the streaming market.
Exclusive content and strong brand heritage can be pivotal in differentiating a new entrant in a crowded market.
Leveraging existing brand ecosystems for cross-promotion can significantly boost the launch of new services.

Related: Digital Marketing Internship vs. Taking a Course

Closing Thoughts

These digital marketing case studies underscore the transformative power of strategic, data-driven marketing initiatives across a diverse array of industries. By examining these examples, it becomes clear that whether through embracing technological innovations, capitalizing on brand heritage, or engaging with communities in meaningful ways, companies can significantly enhance their market position and forge deeper connections with their audiences. Each case study not only narrates a story of challenge and solution but also distills critical lessons about the adaptability, creativity, and forward-thinking necessary in today’s digital marketing landscape. For businesses aiming to refine their marketing strategies, these insights offer invaluable guidance on harnessing digital tools to foster customer loyalty, drive engagement, and accelerate growth. Ultimately, these narratives celebrate the ingenuity of marketers in navigating the complexities of the digital world and crafting campaigns that resonate profoundly with consumers globally.

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Transform Your Growth

9 Successful Digital Marketing Case Studies That Boosted Growth

Updated February 2024.

2-min audio summary:

Finding the right digital marketing agency isn’t easy. But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency.

Not only will you get a better idea of what they’re capable of, but you’ll better understand the impact of specific strategies and campaigns that the digital marketers used, too.

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced.

We can count on them to bring new ideas to the table consistently

Understanding customer behavior, creating relevant high-quality content, social media for relationship building, targeting your ideal audience with paid advertising, optimizing your website for search engines, key performance indicators (kpis), seo campaign roi, google ads campaign roi, social media marketing roi, content marketing roi, paid search.

SEO : Gump’s
Programmatic Ads : Hestan Culinary
Landing Page and LinkedIn Marketing : Learning A-Z
Social Media and E-Commerce : LockNLube
Google Ads : Peet’s Coffee
PPC : Simon Pearce
SEO : The Mom Project
Pixel and Google Tag Manager : Inkbox, Airbnb and Spearmint Love

Common Themes and Insights

Final recommendations, successful digital marketing strategies.

In the competitive online world, digital marketing will engage your customers to drive business growth. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

Here are the top strategies that should be added to every digital marketing campaign to drive measurable results.

When you understand your audience’s wants and needs, it can lead to an exceptional user experience.

In a survey, 94% of respondents stated that a positive experience made them purchase from the same brand again:

But these positive experiences vary, depending on what the customer is looking for.

There are four types of customer behaviors:

Habitual buying behavior : Customers usually buy the same products from the same brand.
Variety-seeking behavior : Consumers usually buy alternatives to products to achieve the same satisfaction.
Complex buying behavior : When customers invest in high-value items or services that aren’t frequently purchased.
Dissonance-reducing buying behavior : When a consumer is engaged in research but isn’t finding many options.

These behaviors vary depending on the level of involvement, products and industry, and competition between brands.

53% of companies are improving the quality of their content – and for a good reason:

Content guides users down the sales funnel , educating them about your industry, what you sell, and why it solves their problems. The best type of content answers questions and keeps users engaged, all without sounding too promotional.

Popular examples of useful content include:

Landing pages
White papers
Infographics
Case studies (such as this one)

Creating content for all sales funnel stages is the best course of action. For example, blog posts are popular for the awareness phrase, while a lead about to make a purchase may want to read your product white paper first.

4.9 billion people use social media worldwide , so it’s obvious that your customers are on various social platforms.

However, customers no longer want to be bombarded by various promotional posts and ads – they want to build relationships with brands. Businesses should consider the customer experience when creating social marketing strategies. And there are many ways for brands to meet this demand.

Social listening is an exceptional way to satisfy customer demands while collecting first-party data. Various social listening tools track mentions, hashtags, and other branded terms so you’ll always know how customers feel about your company and products.
40%-60% of customers are also using social media as a support channel . Brands should always keep up with their DMs, mentions, and reviews.
And don’t forget about personalization on social media. 89% of marketers see a good ROI and 40% enjoy higher revenue when using personalization in their campaigns :

In addition to offering exceptional social media customer service, going live and interacting with customers is another way to improve your personalization strategy.

Paid advertising offers many benefits. For example:

The average paid ad campaign generates a 200% ROI!
Paid advertising promotes your brand, increasing brand awareness and visibility.
And since 65% of SMBs and medium-sized businesses have a paid ad campaign , investing in advertising ensures you keep up with the competition.

Because paid advertising is so effective, you can use PPC strategies on Google and most social media platforms.

Since 53% of website traffic comes from organic search engine results , it’s still integral to optimize your website for SEO:

Remember to:

Always perform on-page tactics, such as using keywords in page titles, URL slugs, and headings.
Keep an updated blog and optimize your content for high-ranking keywords.
Run regular SEO audits to ensure no technical issues are decreasing your performance on SERPs.

Poring over a case study for digital marketing can be very helpful in visualizing these marketing strategies.

KPIs are quantifiable indicators that prove your progress in your marketing campaign. Marketers can also measure KPIs to plan future campaigns, improve existing strategies, and create a basis for decision-making.

Here are the most vital KPIs for marketing:

Traffic growth : Measures the increase of website visitors over a specific timeframe.
Conversion rates : Metric that represents the percentage of website visitors who bought a product or responded to your CTA.
Customer engagement : Measures how customers interact with your brand, i.e., how long they spend on your website per session.
Revenue increase : How much money your business made in a certain period. Businesses often compare revenue increases over past periods.

In our digital marketing case study examples below, you’ll see how we tackle each of these KPIs.

Calculating ROI for Different Digital Marketing Channels

Before starting your marketing campaign, it’s essential to calculate ROI for different marketing channels to ensure that you don’t overspend. Every marketing channel comes with various strategies to calculate ROI.

Here’s a snapshot of each.

Since SEO consists of multiple tactics, marketers should calculate ROI for all strategies. This can include any investments, such as tools and the personnel you hire or outsource to complete these tactics.

SEO ROI also varies by industry. All businesses can use a tool like Google Analytics to measure revenue from organic searches:

Certain industries, notably e-commerce companies, should also measure sales from organic search traffic. Other businesses can create a sales funnel and track conversions with each phase (for example, the percentage of leads who entered the awareness phase and who made purchases).

Once you have these figures, you can subtract the revenue you made from SEO from your investments.

To calculate Google Ads ROI, Google suggests taking the revenue you generated from your campaign and subtracting it from your costs, then dividing that figure again by the costs. That formula looks like this: ROI = (Revenue – Cost of goods sold) / Cost of goods sold.

While tracking Google Ads conversions and purchases are the best ways to calculate paid ad ROI, your chosen method depends on your goals. Consider other goals, such as downloading a white paper or signing up for a free trial.

Social media marketing can be part of many strategies, such as a lead generation campaign . Some brands may also use social media to improve their brand awareness. This is why calculating your social media ROI depends on your goals.

You’ll first need to collect data on your campaign, such as engagements, impressions, and clicks. Compare these results against any expenses to run your campaign, such as advertising costs and any wages or rates you paid for staff members or freelancers.

Since content marketing involves many blog posts, videos, infographics, and other forms of content, many marketers calculate their ROI based on the total investments in a given time period.

Use this formula to calculate your content marketing ROI :

formula to calculate content marketing ROI

In this figure, you’ll add your overhead costs to get the investments, and you’ll find the return by adding your sales numbers. By subtracting and dividing the return by the investment and multiplying that figure by 100, you’ll get a percentage.

Now, let’s dive into a digital marketing case study for each of nine marketing areas.

9 Successful Digital Marketing Agency Case Studies

Now that you know what exactly goes into a marketing strategy, let’s take a look at nine of our digital marketing case studies that showcase these strategies while taking you through the challenge, strategy and execution.

This case study is of a client that is an AI-powered workplace communications platform. They reached out to Single Grain to launch a paid social and search strategy for their digital marketing campaign.

The client had low brand awareness and didn’t have a paid ad strategy in their digital marketing campaign before seeking our services. The company desired to build user demand with a social and search advertising strategy. They desired a full-funnel strategy, targeting leads at every stage of the buying process.

We created a comprehensive paid strategy for search engines. We also used LinkedIn to establish our client as a leader in their niche to increase organic traffic.

For the paid search strategy, we targeted brand traffic, high-intent brand interest, and competitor searches. We took first-party data from LinkedIn to align the ads with their target audience, experimenting with different ads to match user intent.

We also used their LinkedIn page to establish the client as a leader in their niche. This helped to grow customer lists, improve their digital marketing efforts, and grow website traffic.

The client experienced a 24% increase in lead submissions. LinkedIn is their main touchpoint for Tier 1 and 2 leads, and search is the driving force behind closing high-value accounts. We achieved these results while reducing costs by 16% and maintaining a CPA of -32%.

In only three months after paid search and LinkedIn campaign launch, the client achieved a 24% increase in conversions.

SEO: Gump’s

Gump’s San Francisco is a specialty goods store selling various home decor and jewelry items. After having a successful previous year, they sought help from Single Grain in March 2022 to advance the previous year’s sales with various digital marketing tactics .

Gump’s doesn’t have many challenges as far as digital marketing is concerned. They had successful sales in 2021 and set goals to surpass these revenue records.

For this digital marketing case study, we used cross-selling and digital marketing to retain existing customers while utilizing Google Search and Shopping to attract new customers.

We invested in paid ads across various channels while expanding its Google Search and Shopping strategy. We optimized Gump’s product listings for the home decor category, ensuring that we targeted their audience.

Gump’s surpassed their 2021 sales goals. Their year-over-year sales are increasing by 92%, solely attributed to marketing. This led to a 79% increase in overall revenue. They achieved an over 40% increase in web traffic, a 79% increase in total orders, 104% Google ROI in the home decor category, and a 32% return customer rate.

By optimizing Gump’s product listings for home decor categories, we improved their ROAS by 104% – nearly double the amount of spend.

By targeting the home decor category on Google and retargeting existing customers, we conquered Gump’s 2022 sales goals with digital marketing and drove sales and revenue growth.

Programmatic Ads: Hestan Culinary

Hestan Culinary sells high-quality pots, pans, and other cookware that’s backed by Michelin-star chefs. After seeing sales drop, they needed an effective revenue growth digital marketing solution that also improved their ROAS.

Hestan Culinary sells chef-grade cookware. While this is great for professionals, it doesn’t target the casual cooking enthusiast or those trying to cook more at home. Hestan Culinary’s products come with a longer buyer’s digital marketing journey, which posed a problem when they started seeing sales drop.

Hestan Culinary needed to drive sales growth while improving its ROAS. This is why we expanded to programmatic ads with a full-funnel digital marketing approach. We used StackAdapt to reach a qualified audience, using different tactics to nurture them down the sales funnel .

Through the programmatic advertising StackAdapt strategy, we implemented catalog and native feed units for a stronger-performing ad campaign. By targeting qualified audience members immediately, Hestan Culinary improved its ROAS while increasing conversions.

After the first month of the campaign, Hestan Culinary achieved a 218% increase in conversions and a ROAS that went from 1.91 to 9.20. We sustained these metrics for over 45 days after the launch, and Hestan Culinary achieved more revenue.

Hestan Culinary not only achieved more conversions and revenue, but programmatic advertising improved its full-funnel digital marketing strategy.

Landing Page and LinkedIn Marketing: Learning A-Z

Learning A-Z sells science and literacy blended learning products to students at Pe K-6 grades. We helped them with two strategies: landing page testing…

…and purchasing licenses by targeting school administrators on LinkedIn:

Learning A-Z’s original landing page had far too many external links and CTAs, which very likely confused customers. They were also looking to increase sales for licenses on LinkedIn.

First, we redesigned their existing landing page. We focused on simplifying their design so as not to deter customers away from their products and services.

To increase license sales, we used LinkedIn’s Job Title Targeting function to find school administrators and used digital marketing to target these consumers.

For the landing page, we created 1-2 CTAs driving conversions per page. We used one of two buttons for these CTAs: “Free Trial” or “Order Now.”

For the licenses, we used LinkedIn’s tools to write specific job titles that narrowed down the list of candidates to those with K-5 grade school administration roles.

The redesigned landing page resulted in 73% more “Order Now” clicks, 42% more “Free Trial” clicks, and 125% more conversions.

By targeting K-5 school administrators on LinkedIn, Learning A-Z achieved 462 new users, notably one free trial, four new purchases, positive website metrics, and 12 sample downloads. However, our LinkedIn efforts resulted in a high CPA, so we turned our attention to Facebook Admin. Since then, Learning A-Z has achieved a 5.47 ROAS.

Learning A-Z’s simplified landing page resulted in more conversions. While they had some success on LinkedIn in increasing licenses, Facebook Admin resulted in a better ROAS.

Social Media and E-Commerce: LockNLube

LockNLube sells various greasing products and parts for cars. Single Grain helped them with various digital marketing strategies: optimizing for Amazon and eBay:

…along with developing a media strategy with a heavy emphasis on TikTok ads:

LockNLube wanted to optimize its product listings for Amazon. Since they were heading into their peak season, they wanted to increase top-of-funnel awareness with various digital marketing strategies.

LockNLube was also struggling with eBay’s new marketing tool, Promoted Listings Advanced. However, there were few bidding controls.

We gave LockNLube’s Amazon digital marketing strategy a complete makeover, rewriting their titles and descriptions. We also scaled Amazon ad spending.

For eBay , we used keyword bidding to make up for what eBay’s Promoted Listings Advanced tool lacked.

For TikTok , we took LockNLube’s previous creatives and re-optimized them for TikTok.

In addition to these standout cases, we created a complete media strategy for LockNLube, adding new digital platforms to their campaign. These included YouTube ads, demand-side-platforms (DSP), IG/FB Shopping, Walmart ads, top-of-funnel marketing, SMS marketing, relaunched branding and store pages, and Performance Max campaigns.

For Amazon , we implemented A+ digital marketing content for their Amazon product listings, A/B testing all images and content.

For eBay , we took top-performing keywords from Amazon and Google to begin their eBay campaign. We also added competitor keywords to the campaign. To test the success, we separated all keywords into three groups: Brand, Nonbrand, and Competitor. We observed these keywords to see which keywords were converting.

For TikTok , we redid the creatives to make them more creative and entertaining. In addition to the advertising and marketing campaigns we added to their overall media strategy, we also implemented “frequently bought together” features.

Re-optimizing LockNLube’s Amazon page resulted in 54% revenue growth year over year while also maintaining ROAS. Optimizing their content led to over 100% increases in sessions and an increased 24.7% conversion rate.

For eBay , there are 21% more clicks, 74% more impressions, and 12%, with ROAS increased at 110%.

For TikTok , their engagement rate and CTR were fantastic while keeping CPCs and CPMs low. Since we didn’t achieve as good of a ROAS from direct response, we came to the conclusion that TikTok is better as an upper-channel digital marketing tactic.

From Q1 2019 to Q3 2022, LockNLube saw an overall revenue increase. We launched eight new channels, which resulted in a 42% increase in AOV, a 68% increase in paid traffic, and an 18% increase in the average YOY customer return rate.

We drove revenue for LockNLube thanks to the launch of eight new digital marketing channels and re-optimizing their existing Amazon, eBay, and TikTok strategies.

Google Ads: Peet’s Coffee

Peet’s Coffee sells high-quality coffee and tea, sourcing the best beans and leaves. They reached out to Single Grain to improve their Google Ads strategy.

Peet’s Coffee has excellent brand awareness and digital marketing campaigns but had very little presence on Google Ads. Even though they saw a return from their existing strategy, growth was still stagnant.

We focused on Google Ads and optimized their campaign for different types of keywords, as well as revamped the ad copy.

We bid on high-ROI keywords , such as branded and product name terms. We rewrote the ad copy to fit the landing pages better and focus on the UVP of the product. We also tested non-branded keywords, scaling them to improve their ROI.

Peet’s Coffee saw a 455% increase in revenue and 676% more orders, all with a 158% increase in ROAS and a reduced 72% cost per order. This was thanks to our efforts aligning searcher intent with ad copy.

Revamping Peet’s Google Ads strategy resulted in huge sales growth while improving ROAS.

PPC: Simon Pearce

Simon Pearce is an entrepreneur who reached success by selling handmade pottery and glassware. He approached Single Grain to improve his ROAS on his paid search campaign.

Simon Pearce’s ROAS was declining YoY from January 2022 to January 2023. Not only that, but CPC was up by 168%.

We realized the rising CPC was directly affecting Simon Pearce’s ROAS. To cut back on costs, we created a manual bidding strategy and scrapped the previous automated bidding campaign.

Even though branded digital marketing keywords are some of the most affordable, Simon Pearce was spending more than he was getting in return on these search terms. We experimented with manual bidding and doing away with their previous automated strategy to try and improve the ROAS.

Early digital marketing results were extremely strong. By manually bidding on keywords and watching spend, we decreased his CPC by 60% and improved their ROAS by 135%. These tactics didn’t compromise impressions; Simon Pearce achieved a 60% CTR and a 17% increase in impression share.

This digital marketing case study shows that using manual bidding on Google Ads improved ROAS for Simon Pearce.

SEO: The Mom Project

The Mom Project (TMP) is a recruiter that connects talented women to companies and job opportunities. They reached out to Single Grain to decrease their costs per lead in their digital marketing campaign.

While The Mom Project had a digital marketing search campaign, it was failing to capture total search demand. They needed a solution to decrease their costs per lead while better targeting their audience.

Single Grain revamped TMP’s search copy to target a qualified audience better. We also separated the job titles into different audience signals, giving Google a better idea of the audience we were trying to target. We used Performance Max to find qualified clicks.

The digital marketing audience signals we created for the strategy were Custom Segments (keywords related to hiring intent), Interests (audience members who connected with TMP based on interests and demographics), and Your Data (people who previously interacted with TMP).

From here, we were able to redo customer lists, assess lead quality, use location targeting and bid adjustments, and create ad schedules. Performance Max leveraged automation to find qualified clicks on display, search, video, discover, and Gmail, lowering costs.

By using Performance Max, we achieved a lower CPA and CPC, down 51.3% and 91.2%, respectively. Performance Max also helped us use this data to target TOFU audiences.

By using Performance Max, we were able to improve TOFU digital marketing search demand and improve CPA for The Mom Project.

Pixel and Google Tag Manager: Inkbox, Airbnb and Spearmint Love

This digital marketing case study targets remarketing for three brands: Inkbox, Airbnb, and Spearmint Love. We collected data on revenue and conversions from these brands to determine the impact of our remarketing campaign.

Inkbox is a temporary tattoo company that wanted to retarget marketing leads on Reddit, hoping it would lower their CPA.
Property rental giant Airbnb used Google to improve vendor collection, prevent bottlenecks between operations and marketing, avoid unnecessary tagging replication, and minimize snippet size.
Kids clothing and accessories company Spearmint Love used Facebook to retarget moms.
For Inkbox’s social marketing retargeting, we used a Reddit Pixel that captured a larger audience and tracked conversions.
For Airbnb , we implemented Google Tag Manager and built a data layer.
For Spearmint Love , we added Facebook Pixel to automate audience targeting, simplified ad creation and targeting, and tracked ROAS.
For Inkbox , the Reddit Pixel helped us understand Inkbox’s Reddit audience, so we were able to customize messaging and creatives to target their consumers. This helped return customers to the sales funnel.
For Airbnb , Google Tag Manager launched new programs, tools, and vendors quicker. It also cut tag deployment to hours (was previously at days).
For Spearmint Love , we integrated Facebook Pixel with their BigCommerce platform, which boosted their business and resulted in more hires from within.
For Inkbox , we helped them achieve 1.5x higher CTRs and lowered CPAs by 86%.
For Airbnb , we helped them achieve an 8% increase in website speed, more optimizations, accurate data collection, and a better ROI.
For Spearmint Love , we helped them achieve a 38x ROAS, with 14.6x of that figure return going toward Facebook. Their advertising success also led to a 12x YoY growth in revenue.

By enacting a remarketing strategy for Inkbox, Airbnb, and Spearmint Love, we helped these brands achieve more CTRs and revenue growth on various social media platforms with improved ROAS, CPAs, and ROI.

While all of these digital marketing case studies are different, there are many parallels between these brands:

Many of these brands executed their own advertising strategy but were struggling to improve their ROAS on their own.

Because of higher CPCs, this made achieving an ad return even more difficult.

Single Grain’s digital marketers had to think outside the box for these clients, using strategies such as manual bidding and relying on unconventional social media platforms such as Reddit.

Some of these platforms, such as eBay, lacked essential advertising marketing strategies with their own tools, so we implemented additional strategies to increase impressions and CTRs.

Here are our overall final recommendations:

While many businesses can handle an ad strategy DIY, trusting a digital marketing agency like Single Grain will result in the most conversions and the best ROAS.
Use different tools, such as Performance Max and Pixel, to better entice your target audience.
While advanced advertising technology such as programmatic ads can increase conversions, manual tactics, such as bidding, can still keep costs down.
Less is more, especially when it comes to ad copy and landing page design.
Diversifying your channels and targeting specific audiences on those platforms is the real revenue driver for TOFU targeting.
Don’t overlook the power of remarketing to an existing audience.

Because of the complex world of digital marketing, even the biggest companies may need help with their campaigns. That’s why they hired professional digital marketers.

While all these case studies are different, they have one thing in common: We increased impressions and revenue while improving ROAS.

By diversifying their platforms, adding new channels, and revamping existing strategies, our digital marketers helped these brands increase web traffic, sales, and return customer rates.

Seeking help from a professional is also a smart idea when creating a new ad strategy, especially if you have low brand awareness and don’t know your target audience. This way, you know you can convert leads while achieving exceptional ROAS.

Remember: Reading a case study on digital marketing (or, better yet, several case studies) can help you learn not only what kind of success can be had, but how exactly the marketing agency you’re thinking of hiring went about it.

If you’re ready to level up your business, Single Grain’s digital marketing experts can help with paid ads, SEO, content marketing and more! 👇

Digital marketing case studies faqs.

Case studies in marketing are comprehensive analyses of specific instances where marketing strategies and campaigns were employed to achieve business objectives. These case study examples of digital marketing focus on real-world examples, detailing the challenges faced, strategies implemented, and outcomes achieved.

They serve several purposes, including:

Educational Tools: Marketing case studies are used as teaching aids to illustrate marketing concepts and strategies in action, helping students and professionals understand how theories apply in real-life scenarios.
Evidence of Success: For businesses, they provide evidence of successful marketing strategies and can be used to showcase their achievements to potential clients or stakeholders.
Strategic Planning: They offer valuable insights into what worked or didn’t work in certain situations, aiding in the formulation of future marketing strategies.

Right here! Just scroll up to read 9 case study examples of digital marketing tactics!

Otherwise, marketing case studies can be found across various platforms and publications, both online and in print, including:

Business Schools and Academic Journals: Many leading business schools publish case studies on marketing strategies and business management. Journals such as the Harvard Business Review are renowned for their extensive collection of case studies.
Company Websites: Businesses, especially digital marketing agencies, often publish case studies on their websites, showcasing successful campaigns or strategies they’ve implemented for clients.
Marketing Blogs and Websites: Websites dedicated to marketing and business strategies, such as HubSpot, MarketingProfs, and Forbes, frequently feature case studies and success stories.
Professional Associations: Organizations like the American Marketing Association (AMA) provide resources, including case studies, to their members.

Examples of case study topics in marketing could include:

Launch of a New Product: Analyzing the strategy behind introducing a new product to the market.
Brand Rejuvenation: A study on how a brand successfully repositioned itself in the market.
Digital Marketing Success: Examining the digital strategies an agency used to increase its online presence and sales for themselves or their clients.
Social Media Campaigns: Analysis of a campaign that leveraged social media platforms to achieve specific marketing objectives.
International Marketing: How a brand successfully entered and established itself in a foreign market.

Again, just scroll up to read this blog in which we provide 9 examples of digital marketing case studies!

Here’s a quick example of a company using targeted social media advertising to increase brand awareness and sales. For instance:

Objective: A small e-commerce brand aimed to increase its online sales by 30% over three months.
Strategy: The brand decided to utilize Facebook and Instagram advertising, targeting users based on their interests, previous interactions with the website, and demographic information.
Implementation: They created a series of engaging ads featuring user-generated content, reviews, and special promotions. The campaign also included A/B testing of ad copy and visuals to determine what resonated best with their target audience.
Outcome: The campaign led to a 40% increase in online sales, exceeded the initial goal, and also grew the brand’s social media following significantly.

This digital marketing case study example showcases the power of a well-planned and executed strategy, highlighting the importance of targeting, content, and continuous optimization in achieving marketing goals.

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10 Marketing Case Study Examples: Learn How to Master Them in Your Campaigns

There are millions of blog posts, articles, and videos across the internet that try to give you advice about marketing. According to Google, at least 7,050,000 unique content pieces include the phrase “marketing tips.”

But with plenty of outdated and filler content creation to just build out a website, it’s hard to find applicable advice that actually works online.

In this article, you’ll learn from marketing case study examples that demonstrate what it takes to master channels like social media, email marketing , and PPC, as well as how to use case studies in your own campaigns.

Don’t rely on empty words. Learn powerful marketing best practices that are backed up with examples and data.

What is a marketing case study?

In marketing, a case study is an in-depth study of the effectiveness of a certain tool, tactic, or strategy. It focuses on measurable outcomes, like an increase in sales, visitors, or production hours.

Typically, it includes a few key elements:

Introduction to the customer/client
The problem the client needed to solve (should align with problems prospective clients also need to solve)
The solution (and context of why your company/software was the right fit)
Data from before and after implementing the solution

In a sense, a case study documents the journey of working with your company. And it gives potential future customers a reason to trust your company.

What are the different types of case studies in marketing?

In marketing, three main types of case studies are commonly used:

1. Third-person or client case studies: These highlight the experience of a specific client working with your company or using your product.

2. Explanatory case studies: These case studies explore the impact of a phenomenon or tactic, such as the company’s marketing strategy, and how it impacted its growth. In this case, it’s not based on first-hand experience, but rather observation and inference.

3. Implementation case studies: An implementation case study takes the average client case study a bit further, focusing on the actual implementation and covering it in detail.

You can also divide the case studies further by the type of medium they use — video or text.

And in 2024, video case studies are becoming more and more popular. Many companies even use them as remarketing ads to address potential objections.

Why should you use case studies?

Case studies are a powerful way to prove that your products or services work, showcase your expertise, and build trust with potential customers.

It’s a way to transition away from just “telling” your customers and instead start “showing” them through examples. There’s a reason the old copywriting maxim goes, “Show, don’t tell.”

Consumers’ trust in companies to tell the truth in advertising materials is lower than ever. In 2020, only 14% of consumers said they trust advertising to be honest about a product or service.

But that doesn’t mean you can’t generate trust with your company’s website.

Consumers trust third-party reviews, testimonials, and data. In fact, 91% of 18–34-year-olds trust online reviews as much as personal recommendations.

So you need social proof. And client case studies — especially those that interview the current clients — are the best of both worlds. You get to highlight data while getting powerful social proof that shows that your product works.

When just adding a simple customer testimonial to your website can increase conversion rates by up to 34% , imagine what a detailed, compelling case study can do.

1. Email marketing case study: Your Therapy Source

If you think that email is a marketing medium of the past, think again. At ActiveCampaign, we have hundreds of recent case studies that prove the opposite.

For example, Your Therapy Source receives a 2000% return on investment (ROI) from our campaigns simply by taking advantage of basic marketing automation .

Your Therapy Source marketing case study

In particular, a basic abandoned cart email represents around 30% of all revenue generated by automations.

With ActiveCampaign, that’s incredibly easy to set up. You can take advantage of our integrations with key e-commerce platforms like WooCommerce , Shopify , and more.

abandoned cart automation using ActiveCampaign's automation builder

Because the case study goes into detail about exactly how the company achieved the results, it’s a combination of an implementation case study and a regular third-person case study.

2. Instagram marketing case study: Converse

If you look at all the top Instagram accounts in clothing, Converse has a much higher engagement rate than its competitors.

At 1.79%, their social media posts have an organic engagement rate over 15 times higher than Nike.

boomsocial screenshot showing how Converse has a higher engagement rate than NIke

Why is that?

Let’s take a closer look at how they achieve these numbers:

When looking at Converse’s top Instagram posts, you quickly notice a trend. Collaborations with influential creators and artists — lately Tyler, the Creator — get a different level of engagement.

Tyler the Creator and Converse Instagram post case study example

The post promoting their new collaboration shoe got over 183,000 likes in a few weeks. Converse even took it a step further and produced a short film with Tyler.

If you want to reach a wider number of people, combining audiences is a great strategy.

instagram post showing cross-collaboration between Converse and Tyler the Creator

This is an example of an explanatory case study.

First, we worked backward from Converse’s powerful Instagram results. Then, we identified tactics that contribute to their high levels of engagement.

Because we didn’t work directly with Converse, and we’re only observing as an outsider, this is an explanatory case study.

3. Content marketing case study: porch.com

Fractl is a content marketing agency that worked with porch.com for over a year to earn 931 unique domain links, 23,000 monthly organic visits, and more.

Fractl link building case study showing how they earned 931 unique domains for Porch.com in a year

The case study focuses on results over method — that means it’s a typical third-person case study.

They’re showcasing the results the company generated for a specific outside client without getting into the how-to.

These types of case studies are most useful for persuading hesitant potential customers to get on board. Showing that you’ve generated results for similar companies or people in the past is the best way to prove your skill set.

Depending on your target audience, going into detail with an implementation case study may be a better option.

4. SEO case study: Zapier study by Ryan Berg

This in-depth case study by Ryan Berg is a perfect example of how you can use explanatory case studies in your marketing.

It breaks down Zapier’s SEO strategy and how they created over 25,000 unique landing pages to improve their search rankings for different search terms.

blog post by Ryan Berg demonstrating a Zapier case study

Zapier’s main strategy revolves around targeting relevant long-tail keywords like “app A + app B integration.” That’s the key they used to generate serious organic traffic over the long term.

By breaking down industry leaders and how they rose to success, you can borrow some of their brand power and credibility.

You can use these kinds of case studies if your current clients don’t allow you to go into detail about the tactics you use to grow their online presence.

These case studies demonstrate to potential clients that you know what you’re talking about and have the expertise needed to help them succeed in their industry.

5. PPC case study: Google Ads and Saraf Furniture

When it comes to pay-per-click (PPC) advertising, Google was one of the earliest innovators. And in 2021, it’s still the largest digital advertiser globally, with $146.92 billion in ad revenue in 2020.

You might not think they need any more credibility, but Google still uses case studies, especially in emerging markets like India.

This case study shows how Google Ads helped Saraf Furniture generate 10 times more inbound leads each month and hire 1,500 new carpenters as a result.

Google Ads case study showing impact for Saraf Furniture

Without going into details about the methods, it’s another typical third-person case study designed to build trust.

6. Video marketing case study: L’Oréal and YouTube

In this case study, various members of L’Oréal’s global marketing team break down exactly how they used YouTube ads to launch a new product.

As a result of the campaign, they were able to establish their new product as the No. 2 in its category and earn 34% of all mass sales across a network of online retailers.

The case study breaks down how they used YouTube for different stages — from awareness to loyalty. It’s another example of a third-person implementation case study.

7. Remarketing case study: AdRoll and Yoga Democracy

AdRoll is a remarketing platform that tracks your visitors and lets you show them targeted ads across the internet.

Their case study with Yoga Democracy perfectly showcases the power of the platform.

remarketing case study between Adroll and Yoga Democracy

Look at these highlights:

200% increase in conversions
50% reduction in CPA
19% of total revenue attributed to AdRoll

These are metrics you’d love to show any potential customer. The case study goes into detail about how they built an effective remarketing campaign, including cart recovery emails and ads.

Because of the detail, you can classify this as an implementation case study.

8. Influencer marketing case study: Trend and WarbyParker

This influencer marketing case study from Warby Parker and Trend showcases how you can use influencer marketing even with a limited budget.

Warby Parker influencer marketing case study

The “Wearing Warby” campaign was centered around showcasing influencers wearing Warby Parker glasses in their everyday life.

From mundane tasks like eating breakfast to artists creating a new masterpiece — it showcased Warby Parker’s products in use and made the brand more approachable for influencers’ followers.

This is another third-person case study, as it doesn’t go into much detail beyond the results.

9. Customer experience case study: App Annie and Coca-Cola

In this case study, Greg Chambers, the director of innovation for Coca-Cola, explains what App Annie brings to the table.

Instead of specific numbers and metrics, it focuses on the big-picture benefits that App Annie has on Coca-Cola’s customer experience.

The video interview format is also perfect for driving trust with potential customers.

Again, this is a typical third-person case study that you see a lot in the marketing world.

10. SaaS case study: Asana and Carta

Of course, it’s not just agencies and advertising platforms that need to master the use of case studies in digital marketing.

Let’s explore an example of a case study outside the marketing industry, in this case specifically for B2B marketers.

Asana is a project management platform that helps companies make their workflows more efficient.

It’s a good example of a case study that focuses more on the lived experience and less on the metrics.

This is a third-person case study that is closer to a client interview or testimonial, which is a good option if it’s hard to quantify improvements with metrics.

Best practices: How to use case studies in your own marketing campaigns

best practices of using case studies in marketing

In this section, you’ll learn best practices to help you maximize the value of case studies in your own marketing campaigns.

Let’s look at four steps you can take to effectively use case studies.

Include a dedicated case study/customer stories page on your website

Most companies with a successful online presence have one of these pages. Emulate the top competitors in your industry by creating an improved version of their pages.

You can also add a case studies section to your resources page or blog.

Build CTAs into your case study pages

The chances are low that a random Googler will make it to your case studies. Most likely, it’s someone who thinks they might need your product.

So don’t be afraid to include calls to action throughout your case study pages.

Share case studies as part of your email marketing campaigns

Email marketing is hands-down the best channel for nurturing potential needs . That means you should always use case studies and customer success stories in your campaigns.

But it’s important that it doesn’t feel too promotional. Instead, share the unique steps they took to ensure success to deliver value, not just pitch.

Use case study video ads to overcome objections

When you’re thinking about buying a product, it’s easy to talk yourself out of it.

“It’s too expensive.” “It won’t work for me.” There are a lot of excuses and objections out there.

A case study video can be a powerful tool to overcome these objections in potential buyers.

Don’t overlook case studies when you’re planning your next marketing campaign. Towards the bottom end of the funnel, in stages like decision and action, they’re a powerful marketing tool.

When used right, case studies will help you fill your sales pipeline and provide your sales team with qualified leads.

Hopefully, the examples in this article taught you how you can use case studies in social media, email, and content marketing strategy to further your business goals.

You should also have learned how to use case studies to sell your company’s expertise.

If you want to grow your business, it’s crucial to learn from the people who have gone before you. In marketing, trying to learn all principles from scratch through trial and error would be a costly mistake.

If you’re ready to take advantage of marketing automation and email marketing tools that help similar businesses generate ROIs of 20x or higher, start your ActiveCampaign trial today .

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8 Real Digital Marketing Case Studies

December 24, 2021 ~

Last updated: May 4, 2023

We’ve put out so many posts covering different marketing strategies and tutorials.

In this list of Facebook ad campaign examples , we covered 7 of our clients’ top m ost profitable Facebook ads…

…and we broke the ads down to show what made them work.

You guys really seemed to find that post helpful.

So in this post, we’re going to follow a similar format, but we’re not limiting the examples to Facebook.

Today, we’re going to walk through some of our top digital marketing case studies using 8 real client examples.

Let’s get started!

8 Digital Marketing Case Studies From Our Clients

Case study #1: moto trax.

The first one on our list of digital marketing case studies is Moto Trax.

It is a snow bike company so he had specific products for a specific audience.

We performed SEO , social media marketing, PPC , and website needs for them.

SEO, Website, & PPC

We got them 78 first-page Google rankings that resulted in over 77,000 new clicks to their website and $96,664.98 in revenue, in 5 months.

We know that’s a lot to unpack, so let’s start with the SEO process.

SEO is the process of making your website rank at the top of the organic Google search results page.

That is when somebody types in a keyword or search term that’s relevant to your business.

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For example, if someone searches “atlanta social media management company” on Google/Bing/Yahoo (or any search engine)…

…then the site that is search engine optimized the best for that keyword will be the first organic listing.

So we helped them appear on the first page of Google results for 78 keywords.

Now, SEO is usually a long-term approach, sometimes taking 12 months or more to see first page results.

So the major key to achieving these results so fast was their site’s age and history.

Our client had already established some web authority over 5 years but was doing SEO wrong.

Our team was able to successfully come in to:

restructure their website,
develop a strategy that included on and off-page optimization, and
drive top search results.

And while we did perform other services for them, which we’ll get into in a second…

…SEO was a big part of our strategy because of the nature of their business.

Because their products were so specific and niche, it made sense to put their business in front of people actively searching for those specific terms.

That’s what our SEO and PPC services did for them.

So just take a minute to think about your business.

Is the problem your company solves or the solution that your product or service provides something that people Google often?

If you think so, you can confirm by using Google Keyword Planner (it’s free!) to see exactly how often any search term is searched a month.

But for now, we just wanted to point out that even though SEO is usually a long-term approach…

…that shouldn’t deter your company from starting the process if your audience is on Google actively searching for what you offer.

Now as for the social media service we provided for Mototrax, it’s important to note that you can still target a specific cold audience on social media.

But, it’s not guaranteed that they’re actively searching for or in need of your product right then and there when you deliver the ad to them.

So on that note, let’s look at the social media marketing we did for them to see what worked.

We drove over 49,000 Facebook page likes, over 205 thousand video views, and 1,718 leads at $2.00 per lead, from social ads.

So how did we do this and what made it work?

Well to answer the first question, we used specific objective-oriented ad campaigns to fuel their marketing funnel.

We ran a page-like ad campaign…

…that drove Facebook page likes at $0.19 per like – that’s less than a quarter per like!

We ran a video views campaign…

…that drove over 2-05K video views at $.001 per video view.

We used the post-engagement campaign to boost their posts…

…and get over 300,000 engagements at $0.01 per engagement.

And lastly, we ran a conversion campaign…

…to acquire over 1700 leads at $2 per lead.

We’ve said this in other posts, but campaign objective selection is important because they’re optimized by goal.

So a video views campaign is going to show your ad to people within your target audience who are most likely to watch your video.

Whereas if you targeted the same audience with a page-like ad campaign…

…the ad is going to be delivered to people within that audience who are most likely to like your page.

And this is all driven by Facebook’s AI and users’ behavior patterns on the platform.

So that’s why we thought it’s important to show you all the different campaigns we used.

That’s because too often we see business owners who are new to advertising come in and start running engagement campaigns…

…when what they really want are website lead form completions.

Now, the reason all of these campaigns worked is because:

our client had the budget to fuel them, and
we were addressing every part of the marketing funnel.

Our client spent over $18,000 in those 5 months but was happy to do so given the returns.

And if you’ve read any of our marketing funnel posts, you know there’s:

an awareness phase,
an engagement or consideration phase, and
a conversion phase

…that your audience usually has to go through in order to become a customer. Check out this post next to learn what marketing funnel means for your business .

Our page likes and video views campaigns helped them garner brand awareness…

…that could later be retargeted to get further engagement out of their new followers and eventually, convert them into leads.

And before we jump into case study #2…

…we also want to invite you to check out our new social media ads training course to fuel your knowledge in social media advertising.

Case Study #2: Royce Chocolate

The next one on our list of digital marketing case studies is for a famous brand of chocolate from Japan.

We helped Royce Chocolate generate a 225.25% return on investment using PPC.

We generated 287 conversions that resulted in $13,686.90 in revenue.

So, a little background on the company, they were voted as the number one gift item in Japan’s gift-giving culture.

But after a few years, their products were eventually made available across 14 countries, including the U.S.

So, they hired us to help increase their brand awareness and online sales via Google Ads.

Similar to what we discussed regarding SEO in the last example…

…PPC is another way to put your website at the top of the search results for any given keyword that you feel is relevant.

The main difference is that with PPC, you’re paying Google directly for that space, and this is reflected by users with the “Ad” symbol next to your website.

It’s a quicker route to get to the top of the search results…

…but the caveat is that it constantly takes money to fuel it. Soon as you stop paying for clicks, you stop appearing there.

Having said that, it is often a great temporary option to start driving immediate sales and get some cash flow coming in…

…while you work on a more sustainable plan like SEO.

For Royce’s Chocolates, they spent $4,208.14 and made $13,686.90 back! So let’s look at how we did it.

We broke their campaigns up:

by different keywords, and
by different match types

…based on popular search terms we found in the keyword research we did prior.

Now some of the match types we used in their campaign are no longer available.

The match types available now are broad match, phrase match, and exact match.

So Google’s example here is for the keyword “lawn mowing service.” 3 words, 1 keyword.

If you use “broad match” targeting, your ad will appear when related searches are made such as lawn aeration services.

This is probably the least popular type to use because it’s very loose targeting.

Phrase Match means your ad will only be shown if the search query includes the meaning of the keyword.

For instance, “lawn moving service near me” or “hire company to mow lawn.”

This is the match type that replaced Broad Match Modifier which is what we used in Royce’s campaign.

And then lastly, we have the Exact Match, where your ads will only be shown on searches that have the same meaning as your keyword such as:

“lawn mowing service”
“grass cutting service”

So that was our crash course in PPC match types for you.

And for this post, we wanted you to understand that we tested out multiple keywords…

…in addition to testing Broad Match Modifier and Exact Match to drive the results we did for Royce’s Chocolates.

These were the top search ads we used that resulted in their 287 conversions…

…sending them right to the shop page for the collection of chocolates they were promoting.

Now let’s look at a PPC case study for a client from a totally different industry.

Case Study #3: Fox Cities Real Estate

Moving on to the next on our list of digital marketing case studies is Fox Cities Home Buyers is a company based in Wisconsin, USA.

They buy houses, pair up sellers with real estate experts, and help people with selling their properties.

They reached out to us for help with their Google advertising.

We scored 95 conversions for them at $16.05 per conversion…

…which is nothing when compared to the revenue gained by any closed lead in real estate.

We followed a similar approach in that we tested a multitude of keywords and tested them with the BMM match type and exact match type.

These were the top-performing ads.

All of them address pain points that are relevant to their target market including:

fast closings,
selling your home in 7 days,
no fees, and
no appraisals.

Using verbiage that is eye-catching for their target market, not only got them more clicks to their website, but it helped to acquire the right kind of lead.

People are who looking to buy a home are not going to click on those ads that all start out with “selling your home”, and that’s what our client wanted.

Our ads resulted in almost a 40% increase in their conversion rate.

Now to learn more tips for your real estate marketing strategy , be sure to read this post next.

Case Study #4: Wingstop

Fourth on our list of digital marketing case studies is Wingstop.

It is a restaurant chain that specializes in chicken wings with has locations nationwide, as well as a few international locations.

Wingstop came to LYFE Marketing with a goal to grow their social media.

Specifically, they wanted to increase their engagement on Instagram and Twitter so as to obtain new customers.

And we did just that. We grew their Instagram by over 1,300 and their Twitter by more than 1,200.

Now, there’s a lot of ways to grow your followers organically, we’ve made a few posts about it that you can read.

But the reason we specifically wanted to talk about this client as an example in this post is because:

We were working with a local restaurant which is not something you see addressed a whole lot in posts like this, and
We used a specific outreach strategy for their Twitter account.

We would look for people actively talking about wings or being hungry on Twitter.

We’d see if we could verify that they were in the local area, and if so, we’d engage with them from Wingstop’s account.

In this digital marketing case studies example, a local tweeted that they were hungry.

We replied to them from the WingStop account and said, “It’s time to defeat that hunger!” with a mouth-watering picture of their wings and fries.

The user tweeted back and said, “I’ll make a stop today! Omg. It looks so good!”

In a massively automated world, there’s still something to be said for personal, one-on-one engagement.

This is especially when you pair that with an enticing food photo that makes you hungry on the spot.

But for small businesses, and especially local businesses – restaurant or not – engagement methods like this can do a lot for your:

brand awareness,
brand recall, and
customer loyalty.

Case Study #5: Embroidery Store

The next company on our list of digital marketing case studies is The Embroidery Store which is a wholesaler for embroidery supplies.

They have a wide range of products and are known as the leading supplier of embroidery supplies to the commercial embroidery industry.

They came to us after failing to realize profitable sales via Google ads on their own.

Our ads produced 99 conversions which resulted in over $15,000 in revenue for them, so let’s look at how we did it.

We ran ads for different keywords based on different products, again using different match types as well.

These were the top-performing ads that sent people directly to their shop page.

One thing that’s important to note about PPC campaigns is that you’re putting them in front of people who you know ( are at least somewhat interested)…

…because they’re actively searching for a high-intent keyword that’s related to what you offer.

That’s what we did with their ad group here to help them find their niche target audience.

In the ad, you have a limited amount of character space to work with, and for search campaigns, in particular, there is no image.

So you usually want to get right to the point and that’s what our ads did here: “Embroidery Supplies. High quality, low prices.”

Our client spent $5,731.82 on these ads and made a 162.41% return on investment with $15,040.66 in revenue.

Case Study #6: Talijah Waajid

The next one on our list of real digital marketing studies belongs to Taliah Waajid.

This brand is a natural hair care specialist, a master cosmetologist, and a manufacturer…

…of the first complete line of natural and chemical-free hair care products.

Her brand offers hair care products that are specifically created and formulated for naturally curly, coily, kinky, and wavy hair textures.

Taliah Waajid reached out to us to help them with their social media management.

We generated 54,874 fans for them, over 263,000 total engagements, and over 146,000 video views at $0.01 per view.

So let’s look at how we did it.

Similar to Mototrax’s social media campaign , we ran multiple ad campaigns for Taliah to accomplish these different objectives.

We generated her Facebook fans (or page likes) at $0.16 per Facebook fan,

Her post-engagement at anywhere from 1 cent to $0.004 per engagement, which is very low, and her video views at 1 cent per view.

But you can’t just throw some ads up on social media and expect these kinds of results. The magic ingredient was in our planning.

We broke our strategy down into 5 phases.

Research of Competitors and Customers
Development of Content and Growth Strategy
Implementation of Content and Follower Strategy
Measure and Reporting and
Optimization Lifecycle

The short version is that we found and targeted her ideal prospects, built a connection with them, and created engaging content…

…to keep them coming back to her page and brand for more.

Case Study #7: The Handkerchief Shop

Next on our list of digital marketing studies is the Handkerchief Shop.

They are a small business that produces custom handkerchiefs for weddings.

The shop has expanded its embroidery options over time so that customers can fully personalize their products.

They came to us to optimize and improve their search engine rankings.

They started with 185 first-page rankings, and we helped them get to 314 first-page rankings.

They even outranked Etsy here for the keyword “custom handkerchief”.

So how did we do it?

We performed thorough keyword research to see which search queries were being used most by their target audience.

Then, we helped them add hundreds of new Google keywords and rise to first page rankings for over 300 of their total keywords.

So again, you can see we’re working with a client that has a specific offering and target market, which is why utilizing SEO works so well here.

The key in this campaign was to be diligent in our keyword research and ensure we were going after industry-relevant keywords…

…while also following Google’s best practices.

If you don’t know, there are actually unethical ways to perform SEO. It’s called black hat SEO.

Black hat SEO is a way to perform SEO in a way that violates the search engine’s policies.

And if the search engine catches you doing it, it is catastrophic for your campaign and business, to put it bluntly.

White hat SEO tactics is what’s considered a search-engine-approved series of SEO tactics that you can follow.

We want to mention it because if you’re adding keywords to your website to rank higher, you don’t want to perform what’s called keyword stuffing.

This is where:

“keywords are loaded into a web page’s meta tags, visible content, or backlink anchor text in an attempt to gain an unfair rank advantage in search engines.”

But we’re going to talk about this a little bit more in the next case study so let’s go ahead and move on to our last case study of the day,

Case Study #8: Egyptian Magic

Moving on to the last on our list of digital marketing case studies is Egyptian Magic.

This is a multi-purpose skin cream product made of all-natural ingredients.

Now if you read our top Facebook ad examples post, you’ve seen us talk about this client in that post as well.

But we’re mentioning them here again because we did more than just Facebook ads for them.

We also performed SEO and organic social media management.

For SEO, we helped them achieve 53 first-page rankings.

While for social media management, we helped them acquire 67,233 total new followers across all their platforms.

And if you missed it in our other post, we helped them generate $10,062 in revenue from their social media ads .

They began with 0 first-page rankings, so how did we get them to have 53?

Our main strategy was blog creation.

We wrote blogs for them, and in doing so, we added 1,500 new Google keywords to their content.

As a result, they saw greater visibility with these efforts and started continually yielding more organic traffic and sales.

So what we wanted to mention here from the last example about keyword stuffing is that…

…your content should be equally written for your audience as much as it’s written for Google.

You don’t want to just stick keywords everywhere for the sake of sticking them there- that’s a quick way to be flagged by Google.

What you do want to do is research to see which keywords are being commonly searched by your audience, and create blogs around those topics.

Make sure that your blogs are just as helpful and valuable to your audience as they are optimized for Google.

A lot of times, we see business owners making the mistake of only focusing on one or the other.

Social Media Management

Now for their social media management strategy, we did a few things to engage their target market.

Get Exclusive Marketing Tips!

We researched their audience and found that their consumers are influenced by and care about an aesthetically pleasing Instagram feed .

So, we would send our client a mockup of what their Instagram feed would look like with our content for the month prior to publishing.

Now, we sent this to them in a Google doc because we were also planning out the copy, hashtags , stories, and more alongside the images.

But if you want a quick and easy way to plan your own Instagram feed, you can download free apps like Preview.

We also reposted consumers’ posts of their Egyptian Magic photos…

…where they had tagged us to further encourage brand awareness and other customers to tag them in their posts.

And lastly, we boosted posts and ran giveaways to further drive post engagement and brand awareness.

This paired with the social advertising strategy that we covered in our other post that helped them to continually find and convert new customers.

And that about wraps up our 8 digital marketing case studies! We know it was a long post but we hope it was helpful to you.

If you want results like these, don’t hesitate to get in touch with our award-winning digital marketing company today. 17

Persuasive Marketing Case Study Examples & Templates

Get examples of marketing case study mastery. Learn by example how to engage and convert more prospects and launch your effort with battle-tested templates.

Dominika Krukowska

9 minute read

Short answer

What makes a great marketing case study.

A great marketing case study is a compelling narrative, showcasing real-world success, complete with quantifiable results. It weaves strategy, execution, and outcome into a captivating story that inspires and convinces the reader to take the desired action.

Are your marketing case studies falling flat?

Marketing case studies are an essential step for many prospects to see if they can trust you, if you meet their particular needs, and if tying their business with yours feels right.

Marketing case studies provide prospects a sense of security without which they’ll never convert.

But when done poorly, case studies can become little more than digital white noise. They’ll fail to build trust and confidence, but worse yet, they might just drive prospects to go with your competition.

Too many companies invest time, thought, and money into creating “white noise” case studies without knowing that they may cause more harm than good.

But there’s a way forward. This post will serve as your compass, guiding you to the promised land of persuasive, profit-driving success stories.

Let’s get started!

What is a marketing case study?

A marketing case study is a narrative showcasing a company's successful marketing strategy . It outlines the challenges faced, the solutions implemented, and the achieved results. This tool effectively demonstrates value, builds credibility, and convinces potential customers to take action.

What is the purpose of a marketing case study?

The purpose of a marketing case study is to build trust and authority and inspire action from potential clients. It's intended to present a narrative of success through a transformational business story with measurable outcomes. Its goal is to encourage potential customers to envision their own success with the help of your solution.

1) To present a narrative of success

Think of your case study as a rags-to-riches success story starring your client. They struggle with problems, they stumble on your product or service which guides them back to safety. But here the 'happily ever after' is a measurable outcome.

2) To build trust

A case study shows how you brought tangible indisputable results. It shows the positive transformation you helped bring about for your client. It's like having a credible friend vouch for you—it has an authentic persuasive effect that nothing you say yourself could ever achieve.

3) To inspire action

A good marketing case study nudges the reader to think: 'If it worked wonders for them, why not for me?' It subtly encourages potential customers to envision their own success with your product or service, though they came doubtful.

4) To show relevance

A marketing case study doesn’t just show a specific problem. By highlighting challenges similar to those faced by your potential customers, a case study makes your solution look more than “a good fit” it makes you look like “the best fit”, or even “the only fit”.

Our Head of Marketing has this piece of advice for you:

"When we write a marketing case study we treat it like a personal story we’d share with friends over lunch.

This makes our case studies feel familiar and gives them the credibility of personal experience, which tends to inspire others to act the same way."

—Amotz Harari, Head of Marketing at Storydoc

What should a marketing case study include?

Looking to craft a marketing case study that grips, convinces, and converts? Here's your blueprint.

A compelling marketing case study should include:

A captivating title: Much like a great book, your case study needs an intriguing title. One that grabs attention and promises an interesting story - a story of a problem solved, a challenge overcome, a victory achieved.

The protagonist: Every good story needs a hero. In your case study, it's the client or customer. Start by introducing them - who are they? What do they do? What unique challenge were they facing?

The problem: Detail the problem your customer faced. This is the villain of your story - the hurdle that stood in your customer's way. Make it relatable, so potential customers facing the same issue can see themselves in your protagonist's shoes.

The solution: Now introduce your product or service - the knight in shining armor. Explain how you swooped in to tackle the problem. Highlight what makes your solution unique and effective.

The implementation process: Give a brief account of how the solution was implemented. This is the journey part of your story - the struggle, the strategy, and the steps taken to overcome the challenge.

The results: The happily-ever-after of your tale. Showcase the positive results achieved using your product or service. Be specific and use hard numbers - they provide tangible proof of your success.

The testimonial: Finally, include words of praise from your satisfied customer. A happy client is the best endorsement. This validates the story you've told and adds an emotional, human touch.

A clear next step: Conclude with a clear call to action. What should the reader do next? Contact you for a consultation? Sign up for a demo? Download a guide? Make sure the next step is relevant, clear, and compelling.

Here’s an example of a marketing case study designed according to this structure:

What are the main types of marketing case studies?

Selecting the right format for your case study depends on your goal, the specifics of your customer's story, and the message you wish to convey.

4 case study types to consider:

1) Problem-solution case study:

This is the classic 'hero’s journey'. Your customer (the hero) is faced with a challenge (the problem), and aided by a trusted guide (your solution) goes through a transformation overcoming their hurdles and fulfilling their full potential.

This format focuses on the details of the journey with its ups and downs.

2) Before-and-after case study

The Cinderella tale of the business world. You show the situation 'before' your product or service came into play, and the improved situation 'after'.

This format focuses on contrasting the transformation , highlighting the dramatic changes from before your solution came in and after.

3) Success story case study

Think of this as the 'rags to riches' narrative. Rather than focusing solely on a single problem and solution, this case study celebrates an overarching success.

It provides the details of how the change was achieved but focuses mainly on the outcomes and their business impact.

4) Interview style case study

This type is more personal and candid, providing direct quotes and insights from the customer’s perspective.

This format lends authenticity and focuses on building an emotional connection with the reader.

The ACORN method - 5 steps for writing story-led case studies:

acorn method for writing a marketing case study

Best marketing case study examples to inspire you

I've curated for you a selection of brilliant marketing case study examples from some of the biggest names in business.

These case studies represent a variety of industries, challenges, solutions, and outcomes, providing a wealth of insights and inspiration for your own case study creation.

Let's dive in:

1. How Nestlé empowered the sales team with high-quality leads

Tenlo, a marketing agency, worked with the Nestlé Professional Dispensed Beverage Sales Team to improve their lead generation efforts.

Through a targeted content strategy and optimized lead nurturing campaigns, they successfully empowered the client's sales team with high-quality leads, resulting in increased conversion rates and revenue growth.

2. Dove's Real Beauty Sketches

Dove's "Real Beauty Sketches" campaign aimed to challenge societal beauty standards.

Through an emotional and thought-provoking video campaign, Dove sparked conversations and empowered women to redefine their perception of beauty, resulting in widespread awareness and positive brand sentiment.

3. How AppSumo grew organic traffic 843% and revenue from organic traffic 340%

AppSumo, a digital marketplace for software deals, employed clever marketing tactics to drive organic growth.

Through the strategic implementation of SEO, engaging product-focused content, and effective link building , they successfully increased their blog's organic traffic and saw a significant boost in revenue from organic sources.

4. How Start-Up Nation Central created innovative reports for an innovative industry

Start-Up Nation Central is an NGO with a clear mission—to fuel the growth of high-tech companies. They produce and send out a lot of business analysis reports, and they were looking for a way to modernize the way they present data.

By working with Storydoc to switch from static PDFs to interactive next-gen decks, they gained access to full reader analytics and A/B testing options to see which versions of their reports were getting the most traction.

5. How Forbes grew their subscriber base by 20% using PPC advertising

Adventure PPC collaborated with Forbes Magazine to enhance their subscriber base. Through targeted paid advertising campaigns , video production, and remarketing, they achieved a significant 20% increase in subscribers. Adventure PPC's strategy included closely monitoring ad budget to optimize campaigns and ensure effective resource allocation.

6. L’Oreal Paris and Google

L’Oreal cooperated with Google ahead of their new product launch to identify relevant audience segments based on hard data.

They targeted potential customers across all stages of the marketing funnel, which resulted in increasing ad recall, market share, and e-commerce sales.

You can watch the case study below:

7. How Bitly solved the omnichannel challenge

Vissla, an e-commerce shop, was looking for a more effective way to keep an account of data across all of their marketing channels.

They partnered with Bitly Campaigns to create a dashboard containing all marketing activities, track results in real-time, and optimize their content based on hard data, including insights on how to add a Bitly redirect .

8. Gannett marketing operations grows digital subscriber base with Asana

When Gannett, the largest newspaper publisher in the US, brought their marketing campaign production in-house, they had to find a way to scale up the number of projects.

They collaborated with Asana to increase campaign volume and streamline campaign management.

9. How Stripe leverages GPT-4 to streamline user experience and combat fraud

Stripe, the innovative payment platform, gathered 100 brilliant minds from within its own ranks to revolutionize features and workflows with GPT-4. Their mission? Take Stripe to new heights!

The result? 15 groundbreaking prototypes emerged, promising personalized support, expert answers to tough questions, and the power to nail fraud on community platforms.

10. How Ryanair uses Hotjar Surveys to measure satisfaction and report on trends

Ryanair, a leading Irish discount airline, needed to find a way to report product performance to its main stakeholders.

They turned to Hotjar Surveys to measure user satisfaction, identify main pain points and barriers to purchase, and report the larger trends.

11. Accelo gives software company the insights and efficiency to double revenue

The leadership team at Tambla, an HR technology company in Australia, was struggling to pinpoint resource leaks.

By consolidating client work management tools using Accelo, they gained unprecedented visibility. In just two years of using the platform, Tambla doubled revenue, quadrupled project turnover and increased recurring work by 15%!

Marketing case study design examples you can use as your template

Your marketing case study design can significantly influence its effectiveness. But design is a serious business.

Imagine starting a marketing case study from zero—it's like carving a statue from a solid block of marble. But, what if you had a mold?

These interactive case study templates provide a structured narrative, coupled with the flexibility to add your own data, images, and other interactive elements designed to engage, impress, and persuade.

Why you shouldn’t make case studies as PDFs

Considered the go-to format for case studies, PDFs offer accessibility and versatility. Share them around, download at will, or print for a keepsake.

But just because PDFs are easy for you to use, it doesn’t mean they’re easy for your audience to consume. They’re not.

PDFs are a hassle. They're tough to read, scan, and navigate. They're not mobile-friendly, they lack interactivity, and they can be downright dull.

On top of that, they take your audience offline, disconnecting them from your online assets, like your website or app.

why PDFs. are a bad case study experience

What you can do instead

Instead of PDFs that tank engagement, it’s better to go with the webpage option.

Webpage-designed case studies offer multimedia, interactivity, and mobile-friendly navigation that lead to renewed engagement.

They give your readers a rich content experience with videos, animations, and clickable elements like tabs, sliders, and buttons, all wrapped in a story.

However, webpage case studies are not so easy to produce . They require the involvement of designers, developers, website managers, brand managers, and so on.

With all these people involved, even adding the tiniest update to the page can become a headache.

But there’s a way to bypass all this needless complexity . Creating a case study with Storydoc combines the interactivity of a webpage and the simplicity of producing a PDF.

When using Storydoc you’re stepping into a safe walled garden where everything is already taken care of , from coding to design to branding. And making changes takes just a few seconds.

Here’s how PDF and Storydoc case studies compare:

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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Digital Marketing Case Studies That Brought Amazing Results

Category: Case Study blogs Digital Marketing

Date: July 5, 2024

Digital Marketing Case Studies That Brought Amazing Results

Reading effective digital marketing case studies is one of the best practices to gain inspiration from other businesses. It helps you learn more about how digital marketers, including our team offering comprehensive digital marketing services , actively reacted to get results for unique situations.

Case studies provide in-depth knowledge about the uncommon situations faced by digital marketers, steps they took to overcome, and the end-results obtained.

As you can learn more from the other marketer’s mistakes, going through case studies will never become vain. You can avoid mistakes in your digital marketing activities and also take similar approaches to the issues you are facing.

In this article, we have covered a wide range of case studies under different aspects of digital marketing, that includes content marketing, social media marketing, SEO, PPC, and much more.

Let’s take a look.

Best Digital Marketing Case Studies for You

Here, we have listed the best digital marketing case studies that reveal the works of expert digital marketers.

Content Marketing Case Studies

Here, we have curated the best content marketing case studies that really worked well and brought amazing results.

a. On-site Retargeting

Digital Marketing Casestudies(OptiMonk) - ColorWhistle

iSpionage faced a problem in retargeting the readers from their referral blog website to their main website. To fix this, the site placed an on-site retargeting popup on their blog posts.

This made them increase their blog referral traffic by 58% and received up to 5.47% Click-Through-Rate (CTR). Moreover, 4,144+ popup impressions were generated, more than 227+ people were redirected to the main site. To learn more about the case study, click here .

Takeaway – By implementing an on-site retargeting technique, you can educate visitors about your services, create awareness regarding your offers, and drive traffic to your content.

b. Trending Topics

Digital Marketing Casestudies(Seo Travel) - ColorWhistle

Lawrence of Morocco gained coverage from the Game of Thrones buzz by designing and promoting a map that listed all the filming locations found in the Game of Thrones series. Click here to learn more about the case study.

This brought over 11,300+ visits to the website and outlets in top-tier publications like Washington Post, Mashable, Business Insider, and many more.

Takeaway – By making the best use of trending topics that have gained a massive outreach across the world, you can easily achieve more traction for your brand.

c. Trifecta Content Marketing Strategy

Digital Marketing Casestudies(Optimist) - ColorWhistle

College Raptor proved that it is possible to scale a startup from 0 organic traffic to 100,000 visitors per month within a year using the trifecta content marketing strategy . If you are curious to learn more about this case study, click here .

Takeaway – Content that falls under three categories that include evergreen, social viral, and link building will support you in dominating your SEO rankings. The number of backlinks and media outlets can be increased with the usage of public data and viral content.

d. User Acquisition Content

Digital Marketing Casestudies(Fractl) - ColorWhistle

Fractl’s dating app Sapio leveraged user acquisition efforts that led to a 3,072% spike in weekly app installs in just 5 weeks. Click here , if you like to learn more about the case study.

Takeaway – Understanding your target audience and publishing personalized content at the right time through powerful influencers will add value to your content.

Social Media Marketing Case Studies

Below, we have lined up the best social media marketing case studies from a trusted social media marketing company .

a. Usage of #Hashtags

Digital Marketing Casestudies(Whizsky) - ColorWhistle

Vogue India launched a social awareness initiative regarding the empowerment of women. They created a two-and-a-half-minute video with 99 high-profile women and hashtag #MyChoice. It went viral on the internet that attracted 2M+ views in two days. Click here to learn more about the case study.

Takeaway – Effective usage of catchy hashtags on your social media posts with popular influencers can boost your social media awareness.

Digital Marketing Casestudies(Walls.io) - ColorWhistle

Tinkham Veale University Center has innovatively built social media walls with keyword-rich content and user-designated #hashtags. It encouraged a number of attendees from all over the world for participating in the events. If you like to learn more about the case study, click here .

Takeaway – Curating your conferences, workshops, etc with the venue details on powerful social media walls is a super promotional point for your events among the aspirants.

b. Social Media Campaigns

Digital Marketing Casestudies(Digitas) - ColorWhistle

AstraZeneca has taken an initiative called #LVNGWith exclusively for connecting lung cancer attacked people with their loved ones. People were invited to leave their answers on Facebook and Instagram for this question – How will you spend your #GiftedDay? Click here to learn more about the case study.

#GiftedDay is such an amazing social media content series that earned half a million views in less than 24 hours, increased 500% of shares, doubled their number of followers and over 1,500+ people newly joined the LVNG With community and many more.

Takeaway – Successful social media campaigns are helpful in creating awareness among the audience and connecting people from all over the globe.

SEO Case Studies

Here, we have consolidated the best SEO case studies that established a stunning presence on the relevant search results.

a. 6-Step SEO Process

Digital Marketing Casestudies(robbierichards) - ColorWhistle

UAV Coach was striving to gain traction in the competitive organic search results.

Robbie Richard’s 6-step SEO process supported the UAV Coach to outrank global brands like Mashable, climb to better rankings on Google, generate over 152,732+ visits, drive 11,065% of recurring organic traffic in 6 months, and get many other perks. Curious to learn more about the case study, then click here .

Takeaway – Upgrading existing content with SEO strategies will generate long-term exposure, build authority in your industry, capture quality leads, and eventually convert them into valuable customers.

b. E-commerce Transactions

Digital Marketing Casestudies(Search Logistics) - ColorWhistle

Search Logistics assisted a furniture-seller who had a website that was hit by Google penalty and lacked in keyword-optimization techniques. SearchLogistics redesigned the website, built the domain authority through link building, managed the site structure issues, and many more. Click here to learn about a detailed explanation of the case study.

Within 6 months, they were able to experience the positive impacts on the website like a 122.27% increase in organic traffic, a 336% in e-commerce transactions, a 369% in revenue, etc.

Takeaway – Redesign your business website, create quality content, and build effective links to enhance your visibility on the results page for relevant search queries, such as website redesign services.

c. SEO Achievements at Affordable Budget

Digital Marketing Casestudies(Explosure Ninja) - ColorWhistle

Exposure Ninja supported an accountancy firm that followed a basic online marketing approach. It helped in redesigning the website, researching relevant keywords, optimizing the blog content, etc. To read the detailed case study, click here .

These effective SEO practices resulted in a 293% increase in leads, a 156% in site visitors, and a 31% in requesting for consultation.

Takeaway – With smart SEO tactics, it is easy to make a mark in the SEO search results at a shoe-string budget.

Pay-Per-Click (PPC) Case Studies

Below, we have broken down the best Pay-Per-Click (PPC) case studies that worked effectively.

a. Adwords’ Quality Score

Digital Marketing Casestudies(Seperia) - ColorWhistle

A large number of well-established firms and ad creative regulations have reduced the quality score of InterTrader in AdWords. It negatively affected the average ad positions, impressions on search results, and Cost-Per-Click.

Seperia supported InterTrader in maintaining Adwords’ quality score. This resulted in improving the CTR by 0.81%, average position by 6.1%, and quality score average by 3.3%. Click here to learn more about this case study.

Takeaway – Smart implementation of excellent PPC strategies can bring optimal results like great exposure, numerous CTRs, high average position, low Cost-Per-Click (CPC), etc for your PPC advertising campaign.

b. Revenue Generator

Digital Marketing Casestudies(Click consultant) - ColorWhistle

Truprint/Snapfish wanted to improve the overall performance of its PPC advertising activities. Being a premier Google partner Click Consult could whitelist Truprint for a range of exclusive Google beta features.

It brought exceptional results in increasing the revenue by 355%. Also, there was a reduction in the disruption activities of the newly revamped website. To elaborately learn about the technologies used for running this successful PPC campaign, click here .

Takeaway – By focussing on Google Shopping Campaign, Bing Shopping, dynamic remarketing, and many other tactics, you can easily get returns on your PPC investment.

c. Quality Leads

One of the clients of Spinutech was mindful of driving quality leads and high revenue to its website through PPC advertising campaigns.

With the effective use of AdWords, Spinutech could bring amazing results to its client’s website at the end of four-months campaign optimization. It increased the total number of branded leads by 85.71% and decreased the overall Cost-Per-Click (CPC) by 45.02%. Click here to learn more about the study.

Takeaway – By making the best use of high-search volume keywords, it is possible to reduce the CPCs and target the right audience who are interested in your products and services.

Video Marketing Case Studies

Here, we have curated the best video marketing campaigns that really worked in impressing the right viewers.

a. Social Message

Digital Marketing Casestudies(Strategies) - ColorWhistle

Canadian Tire’s advertisement video portrays a small Canadian boy seated in a wheelchair who was encouraged by another small kid to play basketball games. This advertisement about wheels turned out to be one of the viral marketing videos in 2017. To learn more about the case study, click here .

Takeaway – When your brand message is associated with a social cause, it turns out to be a psychological motivator that urges viewers to follow your brand. It evokes strong feelings in viewers at the same time conveys the brand message.

b. Impressive Content

Digital Marketing Casestudies(Unruly) - ColorWhistle

Android’s Friends Furever video campaign depicts featuring clips of unlikely animals playing and enjoying together.

According to Unruly, a video ad tech company this impressive video was shared more than 6.4 million times and gained the specialization of the most-shared video in 2015. If you like to learn a detailed explanation of the case study, click here .

Takeaway – With eye-catchy video content, it is easy to promote memorable brand messages to the desired audience.

c. Power of Influencers

Digital Marketing Casestudies (Hubspot) - ColorWhistle

Code.org created an excellent video marketing campaign that incorporated speeches of Bill Gates, Mark Zuckerberg about the importance of learning coding languages.

This video marketing campaign bought more traction to the website. Click here to take a look at the detailed explanation of the case study.

Takeaway – With the help of popular influencers, you can spread your brand message in an even more steadfast manner.

Voice Search Case Studies

Below, we have lined up the best voice search case studies.

a. Mobile Voice Search

Typing search queries can be cumbersome, error-prone, and even dangerous in some usage scenarios. Users are increasingly turning to their mobile devices when doing web searches.

In November 2008 Google introduced Google Mobile App (GMA) for iPhone that included a search by voice feature. GMA search by voice extended the paradigm of multi-modal voice search from searching for businesses on maps to searching the entire World Wide Web (WWW). To learn more about the case study, click here .

Takeaway – By integrating mobile voice search, you can effectively provide the best user experience to your target audience.

b. Webpage Content Curation

Digital Marketing Casestudies(Jaywing) - ColorWhistle

Anglian Home Improvements had answers for three different FAQs curated on the same page at a single URL. This did not provide the best user experience and affected Google rankings too.

Epiphany Search supported Anglian Home Improvements by listing the FAQs on different pages with optimized content that best suits featured snippets.

As a result of this voice search strategy, the website marked significant visibility on voice search queries by driving 13 inquiries per month. Click here to learn more about the case study.

Takeaway – Based on the high search volume keywords, you have to create quality content. This helps search engines to easily recognize your content and display it before your target audience.

Digital Marketing Case Studies – FAQ

Why are Digital Marketing Case Studies Important?

Digital Marketing Case studies are more important to analyze the previous patterns of strategies that businesses adopted to get results. At times, we would also get a glimpse of what did not work in the first place.

How to Write a Digital Marketing Case Study?

Writing a Digital Marketing Case Study is much different than any other normal case studies.

First, identify the scenario you wish to document (A success or a Learning in this case)
Use a story telling method to make it readable
Identify the pain points and key strategies followed
Highlight the result including the timeframe to achieve (This will help the peer community to understand the timeframe)
Suggest the alternate strategies you had in mind if they are relevant

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5 Case Studies of Successful Digital Marketing Campaigns

Hold onto your hats, marketers!

Did you know digital marketing spending is set to explode, reaching a mind-boggling $ 786 billion by 2026 ? And with social media ad spend hitting over $70 billion in the US alone , there’s no denying the power of a killer online campaign.

But here’s the thing: it’s not just about throwing money at ads. Successful campaigns in 2024 are a strategic dance – they blend social media with a whole symphony of channels for a knockout customer experience.

Think of it like this: Personalizing your message? That’s the move that turns casual shoppers into loyal fans.

Ready to see how top brands are doing a successful digital marketing campaign? I’m dissecting 5 real-world campaigns that nailed this formula and reaped the rewards. Get ready for digital marketing strategies – inspiration and a blueprint for your own marketing success await.

Beyond the Love Fest: Slack's Winning Formula

Ideas to Adapt This Digital Advertising Strategy

Tips to steal for your business, ideas for your business, lessons for your business, case study #1. slack.

Slack’s meteoric rise in the competitive business communication space can be largely attributed to their genius understanding of a simple concept: customers love to talk about products they adore. Here’s how they turned this digital marketing campaign into marketing gold:

The “Wall of Love” Campaign: This brilliant tactic involved a dedicated Twitter account (@SlackLoveTweets) that amplified positive user testimonials. This effortless social proof machine did wonders for brand reputation and encouraged even more glowing commentary.
Easy Sharing = Participation: Using X (formerly Twitter), a platform already beloved by users, removed any participation hurdles.
Feedback Loop: Praise wasn’t just for show – the team used those rave reviews to refine their product and deliver what users really needed.
The Power of Visuals: Tweets with included images got more traction and showcased how Slack integrates into people’s work lives.

Beyond the Love Fest: Slack’s Winning Formula

Slack’s success goes beyond a single campaign. Here’s why they continue to compete with giants like Microsoft Teams:

Relentless Focus on User Experience: From its inception, Slack was built with the user in mind. Easy setup, intuitive design…it removes the tech friction that bogs down other platforms.
Real-Time = Real Connection: In a world demanding instant communication, Slack delivers. This keeps teams on the same page and fosters a sense of camaraderie.
Customizable and Integrations-Friendly: Slack’s open approach lets it play nicely with countless other tools, creating a tailored work hub. This flexibility is invaluable to businesses.

The Bottom Line: Slack proved that listening to customers and showing that they matter is the recipe for building not just a loyal user base, but passionate brand advocates.

Want to implement aspects of this for your own business? Here are some ideas:

Run a testimonial campaign: It doesn’t need to be as fancy as “The Wall of Love.” A simple social media hashtag or even a dedicated landing page can get people talking.
Turn glowing testimonials into visuals: Tweets, infographics…make that praise eye-catching.
Pay attention to even the smallest bits of feedback. That’s where your next big feature idea might be hiding.

Case Study #2. UNIQLO

UNIQLO knew that to get people excited about their HEATTECH line, they needed to go beyond standard ads. Hence, an ingenious omnichannel experience was born:

The Hook: Eye-catching digital billboards across Australia, plus videos online, dared people to snap photos of unique codes. This gamified the promotion, making it fun.
The Reward: Codes unlocked either free t-shirts (who doesn’t love free stuff?) or tempting e-commerce discounts. Plus, a gentle push toward signing up for the newsletter for future deals.
The Viral Touch: The experience was shareable on social media, letting satisfied customers spread the word and get their friends involved.

Why This Was Marketing Magic

The Power of “Free”: Giveaways always pique interest, and those t-shirts were a brilliant way to get people to try the product.
Bridging Online and Offline: The billboards drove people to the digital campaign, and the campaign funneled real-world shoppers into their online ecosystem.
Beyond Just a Sale: While the initial goal was sales, UNIQLO also used this to build their email list, ensuring those new customers could be nurtured later.

The Impressive Results: 1.3 million video views, 25K new email subscribers, and a whopping 35K new customers speak for themselves.

Gamifying the experience: Can you add a code-finding element, or a contest, to your campaigns?
Freebies are your friend: It doesn’t have to be t-shirts; a free sample or exclusive content could work just as well.
Think about the share factor: How can you encourage participants to organically spread the word?

Case Study #3. Airbnb

Airbnb understood that to stand out, they couldn’t just offer rooms – they had to sell the feeling of travel. Here’s how they did it:

“Made Possible By Hosts” Campaign: This heartwarming video used real guest photos and a nostalgic soundtrack to evoke that “remember that epic trip?” sensation. It subtly showcased great properties while focusing on the emotional benefits of those getaways. ( Watch Here )

“Belong Anywhere” Campaign: This was about ditching the cookie-cutter hotel experience and immersing yourself in a destination. Airbnb positioned itself as the key to local adventures, belonging, and transformation through travel. ( Watch Here )

Key Takeaways

Video is KING: They invested in both short, shareable how-to videos and longer, emotionally impactful ones.
UGC is Your Goldmine: User photos and stories provided powerful, free content while also building that vital trust factor.
Sentiment Sells: Airbnb didn’t bog down ads with facts; they used music, imagery, and storytelling to tap into that wanderlust in viewers.

The Success: These campaigns weren’t just pretty to look at; those 17M views for “Made Possible by Hosts” and the global reach of “Belong Anywhere” translated into real bookings.

Why It Matters: Airbnb disrupted an entire industry by understanding that:

Experience Matters More Than Specs: They sell adventures, memories, and that feeling of connection, not just a place to crash.
Authenticity Wins: User-generated content is relatable and trustworthy, which is key in the travel industry.
Don’t just show the product, show the FEELING: How will your product or service transform a customer’s life?
Run Contests for UGC: Get those customer photos rolling in. Offer a prize for the most “adventurous” or “heartwarming” shot.
Showcase Your Brand Personality: Was Airbnb’s tone all serious? Nope. They were fun, sentimental, and a little cheeky, which fit their brand image.

Could You Partner with Airbnb? This case study also begs the question: for businesses in the travel or hospitality space, an Airbnb collaboration could be marketing magic.

Case Study #4. Lyft

Lyft realized they already had a killer product – their challenge was getting MORE people to try it. Enter the power of referrals:

The Hook: Simple referral codes were sharable via the app, email, or even text. This made it a snap for riders to spread the word.
The Reward: Free or discounted rides. This wasn’t a measly $5 off; it was significant enough to make riders really want to tell their friends.
The Viral Loop: Refer a friend, get a discount. Friend uses Lyft, they get a discount…you see where this is going.

Why This Was Smart

Low-Cost, High-Yield: Traditional advertising is pricey. Referrals are fueled by happy customers, which is way cheaper.
The Trust Factor: People trust recommendations from people they know infinitely more than some billboard.
Scalability: This successful digital marketing strategy grows with their user base – the more satisfied riders, the more potential advocates.

The Bottom Line: Lyft didn’t just make a clever campaign; they built a referral system into the core of their app, ensuring growth wouldn’t be a one-time thing.

What’s Your Incentive?: Freebies, discounts, exclusive content – what will actually make your customers want to share?
Make It EASY: Don’t make them jump through hoops. One-click sharing options are essential.
Track and Reward: Who are your top referrers? They deserve some extra love (maybe even a tiered rewards program).

Case Study #5. Sephora

Sephora understood a key weakness of e-commerce: you can’t try on a lipstick through a screen. That’s why they went all-in on innovative tech:

The App as a Virtual Dressing Room: AI and AR are game-changers. Their app lets customers try on makeup from anywhere, boosting confidence in online purchases.
Closing the Loop: Smart, eh? The app connects right to their e-store; a few taps and that virtual lipstick is in your real-world cart.
Personalized to the Max: Using shopper data, the app tailors the experience, offering tailored recommendations that increase the chance of buying.

Why This Isn’t Just Cool, It’s Genius

Overcoming Obstacles: They addressed a key pain point of buying cosmetics online. Less hesitation = more sales.
Omnichannel FTW: They don’t just exist online; there’s an in-store connection too. That app? It helps you there as well.
It’s about the EXPERIENCE: Sephora knows beauty is fun, and their digital strategy reflects that with virtual try-ons, quizzes, etc.
Solve a problem: Don’t just add tech for the sake of it. Find a pain point in your customer journey and see if there’s a tech solution.
The “Experience” Factor: Can you add interactive elements, gamification, or a personalized touch to your digital presence?
Data Is Your Friend: If you’re collecting it, USE it. Tailored offers, recommendations…these keep customers coming back for more.

Final Thought on These Successful Digital Marketing Campaigns

These case studies showcase the importance of being adaptable, customer-focused, and not afraid to try new things. The digital marketing landscape is constantly evolving, but by understanding the core principles of what makes people tick, your business can craft truly impactful online marketing campaigns.

The Power of Emotion & Experience

Best marketing campaigns aren’t just about features; they tap into feelings . Airbnb evokes the thrill of travel, Slack reminds us of the joy of smooth team communication, and Sephora makes buying makeup playful.
Ask yourself: What does my product/service let customers feel and how can my content marketing capture that?

User-Generated Content is Marketing Gold

The campaign featured like Slack’s “Wall of Love” and Airbnb’s focus on guest photos prove that real-world stories beat slick ads every time.
This builds trust and provides endless free content.
How to get started? Contests, easy-to-use “review” features on your site, and incentivizing social media platforms’ shares.

Omnichannel is the Future

Both Sephora and UNIQLO masterfully blurred the lines between online and offline experiences.
The target audience wants to engage with brands on their terms . Be present on social, have a mobile-friendly site, and if possible, find ways to integrate the in-store experience.

Word-of-Mouth Still Reigns Supreme

Lyft’s referral program is a reminder that happy customers are your best salespeople.
Don’t focus solely on gaining new customers; ensure your current ones feel so valued they can’t help but spread the word.
Tips: Loyalty programs, excellent customer service that goes the extra mile, referral incentives

Tech is Your Tool, Not Your Master

Sephora’s AI and AR try-ons are impressive, but the core goal is solving a problem for customers.
Avoid using tech just to be trendy. Focus on how it can truly enhance your customer’s journey.

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Digital Marketing Case Studies: Success Stories & Strategies

Digital marketing case studies provide valuable insights into the success or failure of specific marketing campaigns or strategies, examining real-life marketing scenarios. They focus on products, services, brands, or organizations, offering in-depth examinations to inspire and inform other businesses.

These case studies analyze the effectiveness of various digital marketing techniques, such as content marketing, social media marketing, SEO, and more. By reading these studies, marketers can gain new ideas, strategies, and inspiration to improve their own digital marketing efforts.

Here are some examples of successful digital marketing case studies that showcase the results achieved by businesses like Lays, Burger King, Zomato, Nikon, Inkbox, Airbnb, and Spearmint Love.

Table of Contents

Introduction To Digital Marketing Case Studies

Explore real-life success stories and strategies in the field of digital marketing with our comprehensive collection of case studies. Gain valuable insights into the approaches that have brought amazing results for businesses, brands, and organizations. From content marketing to social media and SEO, our case studies cover a wide range of topics to inspire and inform your own digital marketing efforts.

What Are Case Studies In Digital Marketing?

Case studies in digital marketing are in-depth examinations of specific marketing campaigns or strategies.
They provide valuable insights into the success or failure of these approaches.
Case studies focus on real-life marketing scenarios, often centered around a specific product, service, brand, or organization.

Importance Of Case Studies In Digital Marketing:

Case studies serve as valuable learning tools for marketers, providing real-world examples of successful strategies and tactics.
They showcase the effectiveness of different digital marketing techniques and help marketers understand their potential impact.
By analyzing case studies, marketers can gain insights into the best practices, trends, and strategies in the industry.
Case studies also help marketers understand their target audience better by examining successful campaigns and their impact on specific demographics or markets.
They offer inspiration and creative ideas for future marketing initiatives, allowing marketers to think outside the box and experiment with new strategies.

Case Study 1:

Case Study 1: Digital marketing case study that explores the success and strategies of a specific marketing campaign or approach. Based in Austin, Texas, this case study provides valuable insights into the world of digital marketing.

Austin, Texas based company embarked on a digital marketing journey to boost their online visibility and drive growth. Let’s dive into the details of their experience and the strategies they implemented.

Overview Of The Company And Their Digital Marketing Goals

[Company Name] is a tech startup specializing in software development and IT solutions.
Their digital marketing goals were to increase brand awareness, generate leads, and ultimately boost sales.

Challenges Faced By The Company

The company faced several challenges that hindered their digital marketing efforts:

Limited brand visibility in a highly competitive industry.
Lack of organic traffic and low search engine rankings.
Difficulties in capturing and nurturing leads effectively.
Inadequate social media presence and engagement.

Digital Marketing Strategies Implemented

[Company Name] employed a range of strategies to overcome these challenges:

Search Engine Optimization (SEO): They conducted thorough keyword research and optimized their website’s content, meta tags, and URLs for better search engine rankings.
Content Marketing: They created high-quality, informative, and engaging blog posts, articles, and whitepapers to attract and engage their target audience.
Social Media Marketing: They developed a strong presence on major platforms and regularly shared relevant content, interacted with followers, and ran targeted ad campaigns.
Email Marketing: They implemented personalized and segmented email campaigns to nurture leads and drive conversions.
Influencer Marketing: They collaborated with industry influencers and thought leaders to amplify their reach and credibility.

Results And Impact On The Company’S Growth

The digital marketing strategies implemented by [Company Name] yielded impressive results:

Significant increase in website traffic and organic search rankings.
Higher brand visibility and recognition in the industry.
Increased engagement and followers on social media platforms.
Improved lead generation and conversion rates.
Boost in sales and revenue.

Overall, the digital marketing efforts helped [Company Name] achieve their goals of increasing brand awareness, generating quality leads, and driving growth within their industry. By implementing a comprehensive and tailored digital marketing strategy, the company successfully positioned itself as a key player and experienced notable business growth.

Case Study 2: [Company Name]

Case Study 2 showcases [Company Name]’s successful digital marketing campaign. This case study delves into the strategies and tactics employed by the company, providing valuable insights into their achievements. Based in Austin, Texas, [Company Name] exemplifies the power of digital marketing in today’s business landscape.

Udies provides valuable insights into successful strategies and innovative approaches. In this blog post, we will explore , delving into their digital marketing goals, the challenges they faced, the strategies they implemented, and the results and impact on their growth.

So, let’s dive right in!

[Company Name] is a leading company in their industry, based in Austin, Texas.
Their digital marketing goals were to increase brand visibility, drive targeted traffic to their website, and ultimately boost conversion rates.
Limited online presence: [Company Name] struggled with low visibility in search engine results and lacked a strong online presence.
Fierce competition: The industry was saturated with competitors, making it difficult for [Company Name] to stand out and attract their target audience.
Ineffective marketing strategies: The company had previously tried various digital marketing tactics but did not see significant results.
Search engine optimization (SEO): [Company Name] invested in optimizing their website and content to improve search engine rankings and attract organic traffic.
Pay-per-click (PPC) advertising: The company created targeted PPC campaigns to drive immediate traffic to their website and increase lead generation.
Content marketing: [Company Name] developed high-quality, informative content that resonated with their target audience and positioned them as industry experts.
Social media marketing: The company leveraged social media platforms to engage with their audience, increase brand awareness, and gain a loyal following.
Influencer collaborations: [Company Name] partnered with industry influencers to promote their products/services and reach a wider audience.
Increased website traffic: Through effective SEO and PPC strategies, [Company Name] experienced a significant increase in website traffic, resulting in more potential customers discovering their brand.
Improved search engine rankings: The company’s optimized website and content led to higher search engine rankings, making it easier for their target audience to find them.
Higher conversion rates: By implementing targeted PPC campaigns, [Company Name] saw an improvement in their conversion rates, resulting in more leads and sales.
Enhanced brand visibility: The combination of content marketing, social media engagement, and influencer collaborations helped [Company Name] increase their brand visibility and strengthen their online presence.
Revenue growth: The successful implementation of digital marketing strategies had a positive impact on [Company Name]’s bottom line, leading to significant revenue growth.

Through their proactive approach and strategic implementation of digital marketing tactics, [Company Name] was able to overcome their challenges and achieve remarkable results. This case study serves as an inspiration for businesses looking to enhance their digital marketing efforts and drive growth.

Case Study 3: [Company Name]

Case Study 3: [Company Name] showcases successful digital marketing strategies implemented by a company in Austin, Texas. Explore real-life scenarios, products, services, and brands to gain valuable insights into digital marketing success. Discover how companies utilize digital marketing to achieve amazing results.

Udies can provide valuable insights into successful strategies and tactics implemented by companies. In this section, we will dive into Case Study 3, focusing on [Company Name]. We will explore the company’s digital marketing goals, challenges faced, strategies implemented, and the results and impact on the company’s growth.

Overview Of The Company And Their Digital Marketing Goals:

[Company Name] is a leading company in the [industry], based in [location].
Their main digital marketing goal was to increase brand awareness and drive qualified traffic to their website.
They aimed to enhance customer engagement and generate quality leads to boost sales.

Challenges Faced By The Company:

Limited online presence: [Company Name] struggled with establishing a strong online presence, which hindered their reach to potential customers.
Low website traffic: The company faced challenges in driving traffic to their website, resulting in lower visibility and missed opportunities.
Ineffective lead generation: [Company Name] struggled to generate quality leads, impacting their sales pipeline and revenue growth.

Digital Marketing Strategies Implemented:

Content marketing: [Company Name] focused on creating high-quality and informative content that resonated with their target audience. This included blog posts, articles, and videos related to their industry.
Search engine optimization (SEO): The company optimized their website to improve its visibility in search engine results. They conducted keyword research, optimized on-page elements, and improved website speed and user experience.
Social media marketing: [Company Name] leveraged popular social media platforms to engage with their target audience. They provided valuable content, interacted with followers, and ran targeted advertising campaigns.
Email marketing: The company implemented an email marketing strategy to nurture leads and drive customer engagement. They sent personalized and relevant emails to their subscribers, conveying valuable information and promotions.

Results And Impact On The Company’S Growth:

Increased brand awareness: Through the successful implementation of their digital marketing strategies, [Company Name] experienced significant growth in brand visibility and recognition.
Improved website traffic: The company witnessed a substantial increase in website traffic, resulting in a wider reach and more opportunities for conversions.
Enhanced lead generation: [Company Name] successfully generated quality leads through their digital marketing efforts, leading to a more robust sales pipeline and increased revenue.
Stronger customer engagement: The company’s digital marketing strategies resulted in enhanced customer engagement, fostering stronger relationships and loyalty.
Overall business growth: With the positive impact of their digital marketing efforts, [Company Name] achieved significant business growth, establishing themselves as a key player in the industry.

By analyzing Case Study 3 and the digital marketing strategies implemented by [Company Name], we can gain valuable insights into effective approaches to enhance brand visibility, drive website traffic, generate leads, and achieve business growth.

Key Takeaways From The Case Studies

Discover the key takeaways from these compelling digital marketing case studies that showcase the successes and failures of various marketing campaigns and strategies. Gain valuable insights into the approaches that worked and learn from real-life marketing scenarios to enhance your own digital marketing efforts.

A great way to gain insights into successful strategies and tactics that can be applied to your own business. By examining real-life marketing scenarios, you can learn valuable lessons and discover the common elements that contribute to a successful digital marketing campaign.

In this section, I will highlight the key takeaways from the case studies, focusing on the common elements of successful campaigns, strategies and tactics that can be applied to other businesses, and the lessons learned from the case studies.

Common Elements Of Successful Digital Marketing Campaigns:

Clear goals and objectives: Successful campaigns start with a clear understanding of what they aim to achieve. Whether it’s increasing brand awareness, driving website traffic, or generating leads, having specific goals helps guide the entire campaign.
Target audience research: Understanding your target audience is essential for creating effective marketing campaigns. By conducting thorough research, including demographic and psychographic analysis, you can create tailored messages that resonate with your audience.
Data-driven approach: Successful campaigns rely on data to make informed decisions. By analyzing metrics such as website traffic, conversion rates, and engagement levels, marketers can optimize their strategies to deliver better results.
Compelling and relevant content: High-quality content plays a crucial role in attracting and engaging your target audience. Whether it’s blog posts, videos, or social media content, creating content that is valuable, informative, and relevant to your audience’s interests is key.
Integrated marketing channels: Successful campaigns leverage a mix of marketing channels to reach their target audience. From social media platforms to email marketing and search engine optimization (SEO), integrating multiple channels allows for increased reach and better engagement.

Strategies And Tactics That Can Be Applied To Other Businesses:

Personalization: Tailoring your marketing messages to individual customers can greatly improve their effectiveness. By collecting and utilizing customer data, you can create personalized experiences that cater to their specific needs and preferences.
Influencer marketing: Collaborating with influencers in your industry can help amplify your brand’s reach and credibility. By partnering with influencers who have a relevant and engaged audience, you can tap into their networks and gain exposure to new potential customers.
Retargeting: Retargeting is a strategy that involves serving ads to users who have previously interacted with your brand. By keeping your brand top-of-mind, retargeting campaigns can help increase conversions and drive repeat engagement.
Social media advertising: Social media platforms offer powerful advertising capabilities that can help businesses reach their target audience. By utilizing features such as detailed targeting and remarketing, businesses can effectively promote their products or services to the right people at the right time.

Lessons Learned From The Case Studies:

Flexibility and adaptation: Successful digital marketing campaigns require the ability to adapt to changing market conditions and consumer preferences. By monitoring and analyzing campaign performance, marketers can make adjustments and optimize their strategies for better results.
Testing and experimentation: Trying out different strategies and tactics is essential for finding what works best for your business. A/B testing, for example, allows marketers to compare the performance of different variations and make data-driven decisions.
Continuous learning and improvement: The digital marketing landscape is constantly evolving, so staying updated with industry trends and best practices is crucial. By embracing a culture of learning and continuous improvement, businesses can stay ahead of the competition and drive better results with their marketing efforts.

These key takeaways from digital marketing case studies highlight the common elements of successful campaigns, strategies and tactics that can be applied to other businesses, and the valuable lessons learned from real-life marketing scenarios. By applying these insights to your own digital marketing efforts, you can increase your chances of achieving success and driving meaningful results.

Digital Marketing Case Studies: Success Stories & Strategies

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Frequently Asked Questions For Digital Marketing Case Studies

Case studies in digital marketing are in-depth examinations of specific marketing campaigns or strategies, providing insights into their success or failure. They focus on real-life marketing scenarios, typically centered around a product, service, brand, or organization.

How To Solve Digital Marketing Case Study?

To solve a digital marketing case study, follow these steps: 1. Start with a compelling title and include the client’s name. 2. Write short subtitles that mention the product or service used to overcome the problem. 3. Read effective digital marketing case studies for inspiration.

4. Analyze in-depth studies of innovative brands’ strategies. 5. Calculate ROI and collect data on revenue and success. 6. Browse the best digital marketing case studies for more examples. Remember, a digital marketing case study examines a specific campaign or strategy to provide valuable insights into its success or failure.

What Are The 3 C’S Of Digital Marketing?

The 3 C’s of digital marketing are Content, Customers, and Conversion.

What Are The 7 C’S Of Digital Marketing?

The 7 C’s of digital marketing are: Content, Context, Channels, Communication, Conversion, Customer, and Consistency.

Digital marketing case studies provide valuable insights into successful marketing campaigns and strategies. They offer real-life examples of how businesses have overcome challenges and achieved impressive results. By reading these case studies, marketers can gain inspiration and ideas for their own strategies.

Case studies focus on specific products, services, brands, or organizations, allowing marketers to delve into the details of what worked and what didn’t. These in-depth examinations help marketers understand the factors that contributed to success or failure, providing them with valuable learnings for future campaigns.

By analyzing data and metrics, case studies offer evidence-backed insights that can inform marketing decisions. Whether it’s social media marketing, content marketing, SEO, or email marketing, case studies cover a wide range of digital marketing strategies. By studying these success stories, marketers can refine their own strategies and drive better results for their businesses.

So, dive into the world of digital marketing case studies and unlock the secrets to success!

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Digital Marketing Case Studies

In-depth studies of some of the world's most innovative brands.

Digital Strategy

Content Marketing

Search Engine Optimization

Email Marketing

Social Media Marketing

Data and Analytics

Customer Experience

Digital Management and Leadership

Digital Marketing

Display and Video Advertising

PPC and Paid Search

Web Design, CRO and UX

Social Selling

Showing 1 - 24 of 39 Case Studies

Temu: The Discount Ecommerce Disruptor

Great Digital Brands

Slack: Blowing Up the Business Communications Realm

Premium Content - Power Members Only

Starbucks: Connecting People through Coffee

Airbnb: Welcoming the World, Transforming Travel

Spotify: The Great Audio Disruptor

Dove: A Spotless Approach to Digital Marketing

Glossier: A Thoroughly Modern Beauty Brand

Aviation American Gin: Using Humor to Lift Spirits

The Enduring Innovation and Magic of Disney

Wimbledon: Match Point for Digital Marketing

McDonald’s: Through the Golden Arches to Global Dominance

LEGO: The Building Blocks of a Modern-Day Superbrand

Revolut: From Start-Up to Super App

Walgreens: Convenient Healthcare for All

Gucci: From Leather Goods to Digital Fashion Success

Zillow: Unlocking A New Chapter in Real Estate

Facebook: Shaping the Digital Future

HSBC: Driving Digitization in Banking

Nike: Always Ahead of the Curve

A Juicy Future for Lemonade Insurance

Stripe: Driving the New Era of E-Commerce

Netflix: A Marketing and Business Powerhouse

Tinder: Taking Dating into a Dystopian Future?

Johnson & Johnson: Big Pharma Pioneers on the Front Line

What Is a Case Study in Marketing and How to Build One (Examples)

A marketing case study allows you to illustrate and explain how you achieved enormous success in a specific situation.

For instance, last year, Jacob McMillen wrote about how Pronto used Crazy Egg to increase leads by 24 percent .

That’s a big number.

It’s not a full case study , but it demonstrates the goal of a marketing case study. You want to shock your audience, then explain exactly how you achieved your results — preferably with proof.

You might have read lots of case studies over the years without realizing your business could benefit from them. Lots of entrepreneurs are put off by the hard work and long hours required to build a marketing case study.

However, think about how many leads you might convert by proving your track record, establishing trust, and attracting traffic through SEO .

Let’s look at how marketing case studies can impact your business, discuss how to write one, and check out a few examples.

What Is a Case Study in Marketing?

A case study in marketing is a document or web page that includes several basic parts:

Description of the subject : Explain your customer’s or client’s history and pain points.
Subject’s goal : Identify your customer’s or client’s goal for the project so readers understand what to expect.
Hypothesis for strategy : Tell your audience what you expected to happen after you implemented your strategy for the customer or client.
Implementation of strategy : Take the reader through the step-by-step process you used to help your customer or client.
Results of strategy : Deliver the results in as much detail as possible, preferably with a quote from the client or customer.
Concluding findings : Explain what this case study has taught your specifically and how it can help other people.

You don’t have to include every category, but the more detail you add, the more effective your marketing case study becomes.

Most of the time, you’re conducting a case study for your own business. You want to show the world how your product or service has helped a customer in a huge way.

For that reason, it helps to know you’ll perform a case study from the beginning. In other words, try not to reverse-engineer a case study from a great result. Instead, track your arrangement with your customer throughout the process.

The Importance of Creating Case Studies to Convert Leads into Customers

case-study-marketing-importance-of-creation

Think of a marketing case study as a lure. It’s a way to dangle amazing results in front of your leads so they’ll decide to convert .

Imagine that you’re a customer who’s trying to decide between two businesses, each of which offers time management software. One company has a marketing case study that illustrates how it helped a customer save four hours per week. The other company has no case study.

Which company would you trust most?

You can use that consumer logic to inform your business decisions. Thinking like a customer can help you achieve new insights into marketing.

Creating a marketing case study gives you an edge that your competitors might have. It can also help your leads make more informed decisions.

Too many businesses copy their competitors or other businesses. Instead, you should spend time being more creative and innovative. Below is a video by Neil Patel that illustrates why you need to quit copying digital marketing strategies.

If you’re bold enough to be different, you can convert more leads. A marketing case study gives you that opportunity because nobody else can duplicate it.

Why is it so important to build trust?

Anybody can throw testimonials on their site by Ron R. and Jennifer K. Anyone can also make them up.

Trust is tenuous in the digital marketing world. If you can’t create it, you likely won’t convert leads into customers.

Think about all the companies that have experienced data hacks. Their stocks plummeted, consumer sentiment turned ugly, and profits dwindled. That’s because consumers lost trust.

Similarly, any company can make bold claims about its products or services. Consumers have become numb to superlative-littered copy and hyped-up videos. They want to see evidence.

If you can prove that your product or service delivers powerful results, you’ll gain your leads’ trust.

Marketing case studies show how you tackled a problem and overcame it on behalf of your customer or client. It’s that simple. The more detail you give, the more authority you create for your company — and the more your leads will trust your expertise.

4 Case Study Examples

Before we tell you how to build a case study, let’s look at a few examples to get you warmed up. Each of these marketing case studies illustrates the power behind the medium.

They’ll also show you how different case studies can look depending on design, detail, results, and goals.

The Shopify case study by HubSpot demonstrates how a narrative can be woven from a company’s journey. When Loren Padelford became head of sales, he immediately identified weak spots in Shopify’s sales cycle, so he decided to adopt HubSpot.

This case study highlights the ways in which Shopify used HubSpot’s email plugin to save time and improve communication flow. There’s a quote from Padelford in the case study, which can add even more impact in terms of building trust among leads.

Here, we have a fairly vague result. The company — specifically Padelford — claims to have achieved great success with HubSpot’s tools, but there aren’t any concrete numbers to back that up.

There’s nothing wrong with this approach, though, as long as your customer or client can offer a raving quote.

Ecommerce marketing case studies can become extremely valuable. In this case, Bit.ly used a more traditional template for a marketing case study. The PDF document includes several sections that take you through the process of how Vissla improved its omnichannel marketing with Bit.ly.

The results were that Vissla was able to visualize and centralize data in one place. They gained greater control over their social media marketing, which resulted in faster and better improvements in the content they shared.

There’s also a quote from Vissla’s media marketing manager, Keegan Fong: “Bitly Campaigns offers us a whole new way to look at our marketing channels. By giving us an easy-to-use dashboard that instantly displays the results of our multichannel promotions, we can see what kinds of content work on what channel, which channels we should be investing in the most, and what we need to do to optimize our content.” [ For Social: @vissla ]

3. Viperchill

There’s a great marketing case study from Viperchill that you’ll want to check out. It’s a quick, fun read that explains how the author created a squeeze page that generated more than 700 leads and results in a conversion rate of 64 percent.

Notice that he used hard numbers. Sometimes, it’s impossible to boil results down to a figure or percentage, but if you can, do so. People comprehend real numbers faster than lengthy text explanations.

4. MarketingSherpa

This MarketingSherpa case study is super detailed and describes the process by which MarketingSherpa helped a natural foods company boost revenue by 18 percent with a site redesign. You see the entire project from start to finish.

You’ll notice that there are lots of visuals. Since this marketing case study focused on design, visuals were imperative. Let your business and its niche guide the way in which you construct your case study.

How to Create a Case Study Marketing Strategy That Converts

Now that you’ve looked through a few case studies, how do you create a marketing case study of your own?

It starts with a case study marketing strategy that’s designed to convert leads. You don’t want to choose just any project. It should be geared toward other businesses or customers who might benefit from your business.

Let’s take it step by step.

1. Choose a success story that is closely related to your potential customer

You might notice that many companies publish numerous marketing case studies. There’s a reason for that.

Each case study targets a different segment of the company’s target audience. Let’s say that you sell shoes, purses, and hats. A case study about shoes won’t interest someone who’s shopping for hats.

You can either choose a project that has already concluded or one that is starting or underway. It’s always best to start at the beginning, but if you’re anxious, you can take the reverse-engineering route.

Decide which segment of your target audience you want to appeal to first. Next, select a case study subject closely related to that segment. You want your marketing case study to resonate with the leads you most want to convert.

2. Identify the key points of the case study and use storytelling

Decide what parts of the case study you want to highlight. These details will likely appear in the marketing case study’s headline as well as throughout the rest of the text.

For instance, if you helped a customer boost revenue by 200 percent, that’s a highly relevant detail. You’ll want to spotlight it in the headline and several times in the content so you keep it fresh in readers’ minds.

You might have several key points. Think about the struggles your customer was facing before you stepped in, how you approached the solution, and why alternatives weren’t working. When you can provide numbers, do so.

Once you’ve identified those key points, start weaving them into a narrative. Make it exciting! Add sensory details, frustration points, and colorful anecdotes.

A marketing case study shouldn’t sound dry. It needs to engage the reader so he or she keeps going until the end.

If possible, intersperse the copy with images. Make them relevant and easy to see on the screen. Let the images help supplement the story you’ve woven.

3. Highlight the great results

As mentioned above, results are paramount. If you can express them in numeric form, so much the better.

Consider creating a custom graphic to serve as the featured image on your post. That way, people can share the image on social. Add the amazing result to the text on the image to entice people to click.

The point here is to capture attention. If people are willing to pay attention to you, then you’ve won the first part of the battle. As long as you maintain that attention, you have a good chance of converting the lead.

4. Explore different types of design

Design can prove fundamental to a marketing case study’s success. If you’re publishing it as a blog post, break it up with H2s, H3s, and H4s to guide the reader through the story. Add images and leading lines to keep the visitor engaged.

Remember that color matters. Consider using colors for text and images that correlate with your customers’ color scheme or with your own site’s palette.

5. Ask for feedback! What does your potential customer want to learn?

Don’t let the conversation stop at the end of your marketing case study. Open up the forum for more insights.

Invite readers to ask you direct questions about your business, products, services, or methods. Not only that, but respond to those comments. Take each one as a gift.

These comments might tell you what type of case study you should create next or allow you to cement a conversion by answering objections or questions.

Marketing case studies can improve your conversion rate , but you have to put in the time and effort. Yes, a polished case study requires work, but if you can secure sales from its publication, why wouldn’t you give it your full attention?

Remember that trust matters when it comes to converting leads into customers . If you don’t have trust, you’ll lose your leads to your competitors.

A great marketing case study demonstrates your track record. It builds a case for leads to use your products or services over someone else’s.

What are you waiting for? Start creating your first marketing case study now.

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Marketing Results

22 Marketing Case Study Examples (With Template)

February 17, 2016 by Will Swayne

Prospects who aren’t ready to buy – or who are “sitting on the fence” – tend to be resistant to even well-crafted marketing messages. But a bunch of well aimed marketing case studies can often tip the scales in your favour.

“Sell benefits, not features” is good advice, but benefit-rich copy can actually deter prospects who haven’t reached the decision stage yet.

And too many benefits in the absence of marketing proof elements can ring hollow in today’s increasingly sceptical marketplace.

We published our first marketing case study back in 2005 and I quickly realised the power of case studies as a versatile and effective marketing tactic.

Why are marketing case studies so effective?

Here are three reasons:

Case studies show, they don’t tell. Telling you I can get you more qualified leads is one thing. Showing you how a similar company to yours got 145% more leads with 24% lower marketing costs is another.
Prospects are typically curious to understand how others have achieved the results they desire. They will eagerly devour a well-constructed case study.
Case studies are also a great tool for closing fence-sitting prospects. For many years I’ve asked prospects why they chose to work with us, and the most common response seems to be, “I was impressed by your case studies” , or “I saw you helped someone in my industry so I figure you can help us too” .

Now let’s look at how to structure and effectively promote a case study, and then some marketing case study examples for you to replicate.

Our Recommended Case Study Template

Here’s the case study structure we’ve adopted which has proven effective:

Start with a major headline that summarises the key result achieved: e.g. “Investment Property Strategist Triples Leads In 6 Months” . This gets the prospect excited about reading on.
Then introduce the background . In other words, the “Before” scenario.Don’t bore the reader with too many details about the history of the client. But DO provide an insight into the “trigger” that led to them seeking your assistance. e.g. “The client noticed smaller competitors starting to appear ahead of them on Google”. And, DO talk about the negative effects of the “Before” state. E.g. “New customer acquisition that had previously been growing by 10% every quarter had flatlined for the last 12 months.”
Now talk about the solution . Here’s where you explain what you did to achieve the outcomes. I like to list different services or solutions in the form of bullet points. Also, include significant details and facts and figures to add “richness” to the story. Where possible, demonstrate with images, screenshots or other proof elements. Emphasise anything you did differently to the standard approach, or anything that highlights your point-of-difference benefits.
Now talk about your results . Results are the crux of any good case study.I like to go with a number of punchy bullet points, populated with specific numbers. E.g . “Lead volume up 75%… New customer volume from online sources up 145%… 1,540 more organic search engine visitors per month.”
Include a testimonial from the client. What was their reaction to your work? The “Before-During-After” approach is a good structure for testimonials. A strong testimonial adds texture and credibility to the data in your core case study.
End with a call-to-action . This can be relatively low-key. For example, “Contact us to explore how you can enjoy similar breakthrough results.”

You can see more examples of different implementations of this concept on our online marketing case studies page.

How To Promote Your Case Study

A case study that never gets read won’t help you.

Here are some of our favourite promotional methods:

Optimise each case study for search engines . A good start is using a <title> tag on your case study pages in the format: “<INDUSTRY> <SERVICE> case study”. For example, “Accountant online marketing case study” or “Car sales lead generation case study” . This will tend to rank you well for anyone searching for case studies about your industry.
Send case studies to your email subscribers . These emails achieve high engagement both as broadcasts, and as “drip emails” within an automation sequence .
Create a print booklet of case studies to send to prospects and clients via snail mail or distribute at trade shows.
Case studies make great social media updates and can be recycled every few months using different headlines.

22 Marketing Case Study Examples

1. fuji xerox australia business equipment, tripled leads for 60% less marketing spend.

In 90 days, we doubled web lead flow with lower marketing costs.

Read the full case study here.

Paul Strahl , National e-Business Manager

2. Surf Live Saving Foundation

Surf lottery grows online revenue 47%.

Marketing Results delivered tangible business improvements, including 47% higher revenue from digital, year-on-year.

Yin Tang , Surf Live Saving Foundation

3. ABC Reading Eggs

Integrated search and conversion management for abc reading eggs.

Marketing Results have been instrumental in profitably expanding our ad spend, while removing waste.

Matthew Sandblom , Managing Director ABC Reading Eggs

4. MAP Home Loans

From 70 hour weeks to 40 hour weeks with 100% annual growth.

I now make twice as much money, have less stress and fewer hours.

Craig Vaunghan , Principal MAP Home Loans

5. Inkjet Wholesale

Online advertising roi doubles – in just three months.

We couldn’t be happier – conversion rates are up, costs are down, ROI has doubled.

Glenn Taylor , National Marketing Manager Inkjet Wholesale

6. Breaking Into Wall Street

Info-marketing business achieves 300% revenue growth with 7-figure profits.

Marketing Results provided the marketing support to grow my annual revenue 300%+. They don’t just advise – they implement.

Brian DeChesare , Founder Breaking Into Wall Street

7. LatestBuy

Brw fast 100 online retailer latestbuy.com.au boosts sales by 45.3%.

Revenue had flatlined… Now it is up by 45%, with over 80% of that due to conversion rate optimisation.

Shaun Campbell , Co-Owner LatestBuy.com.au

8. directSMS

More traffic, less cost, lead volume doubles.

More than doubled the number of qualified enquiries via our website for the same ad spend.

Ramez Zaki , Co-Founder directSMS

9. Business Coach and Author, Pure Bookkeeping

Successful marketing automation and 100.95% year on year growth.

50%+ of business comes directly through online channels and none of this would have happened without Marketing Results.

Peter Cook , Business Coach & Author Pure Bookkeeping

10. Positive Training Solutions

Higher rankings plus more, higher-quality leads.

Marketing Results excels in strategic and online marketing.

James Grima , Managing Director Positive Training Solutions

11. Geelong’s Gym

From 5-6 leads a month to 60-70. 10x increase.

We’ve gone from 5 – 6 leads per month to 60 – 70!

Gerard Spriet , Owner Geelong’s Gym

12. Super Finance – SMSF Property

A new pipeline delivering a steady flow of web leads.

Outstanding quality of web generated leads!

Yannick Ieko , Director Super Finance

13. College For Adult Learning – Training Organisation

300%+ more sales with 60% lower cost per sale.

I expect at least another 60% more leads and 80-90% more revenue by continuing to work with Marketing Results.

Rob Golding , Director College For Adult Learning

14. The Gourmet Guardian – Food Safety Programs

4 times more leads and a 269% revenue increase.

Your AdWords strategies have quadrupled leads, almost tripled revenue and reduced my dependence on contract work to zero.

Gavin Buckett , Managing Director The Gourmet Guardian

15. Quick Coach – Life Coaching Courses

More qualified sales plus a facebook roi of 1285%.

The results have been fantastic… I have had over 500 potential students opt in via Google wanting to change their lives and those of their clients.

Glen Murdoch , Founder & CEO Quick Coach

16. Investment House – Property Development

Clients lined up for everything we can find.

We have clients lined up for everything we can find.

Colin Ferguson , Managing Director Investment House

17. Cosmetic Surgery Lead Generation

257% increase in qualified lead volume.

In less than a year, our enquiry volume increased by over 257% while increasing the quality and conversion rate of those leads.

Dee Tozer , Managing Director Medici Clinics

18. All Suburbs Catering

61% roi gain in less than 5 months….

20% more enquiries for 34% less cost – a compounded gain of 61% in only 5 months.

Jeff Veale , Managing Director All Suburbs Catering

19. Trilogy Funding

549 qualified sales leads in 3 months.

Ed Nixon , Principal Trilogy Funding

20. Customized Stickers

Online revenue rockets by 800%.

With Marketing Result on our side, our website revenue has increased by over 800% in only 18 months.

Anthony Khoury , Managing Director Customized Stickers

21. Technoledge

Engaging ceos of ideal target companies.

We’re routinely seeing CEOs of Australian hi techs with turnover of $5 million to $50 million (our target audience) opting in and proceeding to self-qualify before they contact us for a meeting. This is what digital marketing is supposed to do.

Tracey James , Director Technoledge

22. First Aid Training

Specialist first aid training company doubles revenue in 6 months.

We’ve streamlined customer acquisition, increased customer lifetime value, and doubled our revenue in 6 months!

Dave Hundt , Director Kids First Aid

I encourage you to put these tips into action and see how they work for you.

What other ways have you used case studies effectively in your business?

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Case Study: How One Company's Thought-Leadership Content Is Driving New Business, Exposure

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Online Marketing Case Studies

At topspot, we know data is important to drive decisions.

And the decision to invest in an internet marketing partner is an important one. We are a results-focused company that believes in clear reporting of our progress and will often highlight our customers’ greatest successes through our integrated internet marketing programs.

Below are a handful of case studies showcasing our results for our customers in the B2B and B2C spaces that we have highlighted through internet marketing case studies:

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Case Study | Analytics: EagleLIFT

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Case Study | Call Tracking: Industrial Flow

Research shows that phone calls generate 10 to 12 times more conversions than lead forms across all business types. When taking into account mobile devices, 60% of users reported making a call to a business directly from search engine results, emphasizing the importance of mobile-optimized websites with click-to-call features.

Case Study | Paid Search: 44 Farms

44 Farms saw online competition steadily increase over the years, especially in the text ad and Google Shopping space, and the bulk of their sales came during the holidays. They also had a reporting problem and were not receiving the level of detail needed or consistency in metrics between Google Ads, Shopify, and their previous agency’s analytics, making marketing decisions difficult.

Case Study | Content Optimization: All-Star Tire

All-Star Tire  saw increased competition in the search landscape for local area forklift parts and services, which included large national brands, and needed to maintain their rankings. Additionally, the company was looking to expand its business to include forklift sales and rentals, needing to enter a new search landscape that was equally competitive.

Case Study | Website Design: Stainless Steel Products

Stainless Steel Products had an outdated website that was not producing the desired number of conversions from all traffic channels. The challenge was creating a modern website that included their priority products and materials to attract conversions in a highly competitive market where the search landscape is saturated.

Case Study | Paid Search & E-Commerce: Crane Depot

Crane Depot's paid search strategy, developed with TopSpot, pays off by bringing in new customers for their e-commerce website

Case Study | Integrate Strategy: Blades Wellness

Dr. Blades came to TopSpot wanting a professional website that would grow with her practice. The new website was launched in March 2018 and combined with the integrated strategies from her TopSpot Team, has continued to be an incredible resource for her clients.

Case Study | Quote Cart Case Study: PneuTech

Pneumatic Technology wanted a new website that would bring in new leads. A quote cart addition allowed them to create a better user experience while also improving the quality of the leads. Search engine optimization was also built it to increase organic leads. The leads increased right away and continued to go up as the year went on.

Case Study | Website Design Case Study: Kason

Kason Corp. had a website that was not optimized for organic traffic. To help bolster their paid search program, which was already in place, a new website was designed with UX top of mind.

Case Study | PPC Case Study: Industrial Manufacturer

Prior to working with TopSpot, the global manufacturing company's in-house PPC program converted 13% of their paid search leads into sales. They moved their program to TopSpot with the expectation of increasing sales from paid search. Learn how our approach improved their PPC lead close rate and grew their paid search-driven revenue by nearly $1 million within the first year.

Case Study | E-commerce Website Development Case Study: Altius Technical Services

Altius Technical Services is an independent professional rope access training company. Utilizing behavior and search query data from their current paid search program, the TopSpot team built a new website for Altius Technical Services that focused on providing a great user experience through content and ease of use which resulted in a 173% increase in online transactions within 90 days of launch.

Case Study | Website Design Case Study: Industrial Coil Supplier

Coil Replacement has been supplying custom and OEM HVAC coil replacements since 1979, in addition to supplying various other complementary HVAC products. The new landing pages, expanded content and other usability improvements made upon launch resulted in lead growth for not just their paid search program, but for their organic traffic as well.

Case Study | B2B & Local Business Case Study: The Shade Shop

When The Shade Shop came to TopSpot wanting a new website that would let them stand out from the crowded window coverings market, the Team knew what they needed to do. They used a data-based approach to refine and elevate the shop’s original website. The new site brought in incredible results immediately and the momentum hasn’t stopped.

Case Study | SEO & Content Optimization Case Study: Industrial Tube & Steel

Since 1956, Industrial Tube and Steel Corp. has been servicing the steel tubing and continuous cast iron needs of businesses across the Midwest. After launching a new site with TopSpot and going through a content overhaul throughout the first year, Industrial Tube has seen a 776% increase in average monthly organic visits.

Case Study | Website Design Case Study: Steel Warehouse

Steel Warehouse is a family-owned supplier of premier steel coil with distribution, shipping, and processing capabilities. When they came to TopSpot, they were in need of a website that would drive online leads by providing an excellent user experience. See how TopSpot’s data-driven website development approach increased the industrial website's online leads by 311.36% within the first 6 months of launching.

Case Study | SEO & Content Optimization Case Study: Blaylock Gasket

Having partnered with TopSpot since 2013, the TopSpot Team worked with Blaylock Gasket & Packaging to repurpose historically informational pages into high-intent, transactional content that would generate the right kind of leads for their business. This content overhaul and shift in focus resulted in monthly organic users increasing from an average of 187 per month to an average of 1,587 per month the following year, a 749% increase in average monthly organic visits.

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Rol-Tec wanted a new, responsive website that would drive organic traffic, showcase their full product line and provide an optimal user experience that would drive qualified leads for the business. They quickly saw results with online leads increasing by 317.65% in the first three months and maintained ongoing year over year growth within its first year with a 500% increase in leads compared to the previous year.

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Bayou City Bolt & Supply, a fastener distributor for the Gulf Coast area since 1962, was running a Pay Per Click program with TopSpot when they decided to move forward with a new website. Within the first 90 days of launching their new website, Bayou City Bolt saw a 775% increase in form submissions.

Case Study | SEO Case Study: Mitchell Crane

In its first five months, the new Mitchell Crane website saw a 1500% increase in online conversions from 9 to 144. Organic traffic increased by 187.12%, and the website now averages close to 600 organic visits per month compared to the previous average of 200 visits per month. The website also saw an overall traffic increase of 147.99% and a 292.57% increase in mobile and tablet traffic, which now drives almost 25% of the website's traffic.

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9 Case Study Examples, Plus a Useful Case Study Template

Writing a case study can help you pitch your services to prospective clients. Learn how to write one by studying successful examples and using a free template.

A magnifying glass on an orange background with three boxes displaying data points.

If you can write a résumé, you can write a case study. Just as a résumé shows potential employers how your experience can benefit their team, a case study highlights an existing client’s success story to demonstrate your business or product’s value to prospective clients.

A compelling case study includes relevant data without overwhelming your reader, considers the customer’s perspective, and demonstrates how you handled a specific challenge.

The best way to learn how to write one is by reading a stellar business case study example.

What is a case study?

A case study is a document business-to-business (B2B) companies use to illustrate how their product or service helped a client achieve their goals. A winning case study introduces the featured client, gives a brief description of their challenge or goal, and showcases the results they achieved with your help.

Businesses that provide software, tools, or consulting services often provide case studies to potential customers trying to choose between several options.

A company’s marketing team is typically responsible for writing case studies, but if you have a small business without a dedicated marketing team, don’t worry. Anyone can write a case study, and it’s a straightforward process if you use a template.

Why should you create a case study?

A case study brings your product or service to life for future customers with real-world examples. These success stories offer tangible results. Case studies are, thus, a form of social proof , but their power goes beyond a mere testimonial or review.

Since B2B services often are expensive and require approval from multiple decision-makers, typical forms of social proof often aren't enough to convince potential customers. Business customers want to be able to share compelling data with their teams, and that’s where the case study is beneficial.

How to write a case study

Choose a template
Interview your client or customer
Describe the situation
Identify the solution
Present the results

1. Choose a template

You don’t necessarily need a template to write a case study, but it can make the process easier—especially if you haven’t written one before or need to write several at once.

You’ll notice that most business case studies take the same general format; after inputting the basics into the template, you can add your own personal flair. (That is, your branding and voice.)

2. Interview your client or customer

The client or customer interview is the heart of the case study. Identify several current or past clients willing to chat with you about their experiences. Look for repeat customers and those who reached out independently to tell you how much they enjoyed your product or service.

A phone interview is the best way to get conversational quotes, but you can correspond via email if your subject is short on time. Not sure what to ask? When social advertising agency Biddyco interviewed the VP of Marketing at Fellow , they asked him the following questions , according to their case study:

What were the obstacles that would have prevented you from choosing/hiring Biddyco?
What have you found as a result of hiring Biddyco?
What specific feature or thing do you like most about Biddyco’s services?
Would you recommend Biddyco and why?

The goal of the interview is to better understand your client’s experience with your product or service and grab a soundbite you can use as a testimonial in your case study. If you didn’t work directly with the client, you may also want to interview someone on your team who did to get more context.

3. Describe the situation

Give context to your case study with a brief description of the client’s business and the desired outcome that led them to seek your product or service. You can follow this general formula:

[Client’s name] is a [type of business] with [unique feature]. [Client’s name] came to [your business] seeking [client’s desired outcome] while [requirement].

Here’s an example of a one-sentence situation summary in the case study for Sharma Brands ’ client Feastables:

“Feastables, a better-for-you snacks company, came to us in need of a team to take the DTC setup off their plate.”

Advertising company Adgile, which created moving billboards for the non-alcoholic aperitif brand Ghia , has a longer description in its case study that provides background on the marketplace, but the heart of it is this:

“Ghia was seeking creative ways to break through the clutter of a crowded—and big-budgeted—adult beverage market, all while managing customer acquisition cost (CAC).”

4. Identify the solution

This section can vary depending on your field. Also described as “the action,” “the work,” or “the strategy,” the solution describes the strategic insights your company brought to your client’s problem or how your customer used your product to achieve their goals.

The basic formula: [Client’s name] partnered with [your business] to [service received].

Here’s an example from email marketing software Klaviyo’s case study featuring olive oil brand Graza:

“Graza uses Klaviyo’s granular segmentation tools to send automated flows and promotional campaigns to small, targeted groups of customers based on purchase frequency.”

This section describes exactly which of Klaviyo’s features Graza used (granular segmentation) and how they used it (to send automated flows to small, targeted groups), without getting into any outcomes or results yet.

5. Present the results

This section is where you’ll win over prospective customers and build trust. The basic formula is:

[Client’s name] used [service received] to [desired outcome].

Share how your product or service positively affected the client’s business, whether that’s cost savings, more clients, or improved company culture. According to a case study from community platform TYB, the results it delivered for skin care company Dieux were as follows:

“Dieux was able to create thousands of authentic, personalized referrals ahead of its new product launch plus live out its brand promise of transparency.”

Depending on your product or service, your results may include quantifiable outcomes (like thousands of referrals), intangibles (like living out your brand promise), or both, as in the case of TYB.

Real-world examples of case studies

Sharma brands for feastables, adgile media group for ghia, meta for lulus, tyb for dieux, biddyco for fellow, outline for heyday canning, klaviyo for graza, culture amp for bombas, kustomer for thirdlove.

A great way to write a case study is to look at a sample case study—or better yet, many. You’ll notice that wildly different businesses have case studies that follow roughly the same structure, which is why we recommend using one of our free case study templates to write yours. Learn from this mix of business, design, and marketing case study examples:

Sharma Brands is a branding agency founded by Nik Sharma , “The DTC Guy.” Sharma Brands keeps its case study featuring snack company Feastables short and sweet, breaking it down into three chronological sections: the situation, the work, and the outcome.

The Sharma Brands case study is a good example of how to incorporate meaningful results without sharing actual numbers (which the client may not wish to make public) or getting into an in-depth analysis.

Instead of metrics, Sharma Brands lists the tasks it executed:

“Successfully launched their DTC site.”
“Simultaneously launched on GoPuff with no downtime.”

It also lists some general achievements:

“Broke Shopify records in the first 24 hours of launch.”
“All revenue and engagement metrics were highly exceeded.”

Adgile case study for Ghia showing ads on trucks.

Adgile Media Group creates outdoor advertising by providing brands with mobile billboards. Unlike traditional outdoor advertising, Adgile also tracks the digital impact of its IRL campaigns.

Adgile’s case study featuring the non-alcoholic beverage brand Ghia is the perfect place to show off the metrics it collects, like:

78% homepage visit lift
91% conversion lift
82% lift on its Find Us page
Increase in brand awareness and recall, more than 75% over the competition

Meta, the social media and digital advertising platform, does something in its case studies that every company can replicate. Instead of saving the numbers for the results section, Meta provides a brief overview near the top. This breaks up the text visually, provides a quick snapshot for anyone who doesn’t want to read the full case study, and intrigues those curious to know how they achieved those numbers.

A screengrab of Lulu's case study results.

Meta’s case study for the clothing company Lulus starts by teasing its most impressive stat:

“The women’s fashion ecommerce company compared the performance of a Meta Advantage+ shopping campaign with Advantage+ catalog ads versus its usual ad campaign setup and saw a 47% increase in return on ad spend using the Advantage+ products.”

It then presents three key figures in a visually appealing design, drawing clear attention to the impact it had on this customer.

TYB is a community platform that rewards fans for creating user-generated content . TYB’s case study for Dieux details how the skincare brand used its platform to involve customers in product testing.

It also does something small worth noting: Instead of sticking the call to action at the bottom of the case study, TYB places a “request demo” button at the top of the page. That way, anyone compelled by the results of the case study can take the next step immediately.

Screengrab of Dieux's referral with request a demo button and image of a statue of cupid.

Advertising agency Biddyco took a unique approach to its case study for the coffee- and tea-gear company Fellow . Unlike other business case study examples that use the typical situation-solution-results format, Biddyco structured its case study as an extended testimonial, with a series of questions like, “What specific feature or thing do you like most about Biddyco’s services?”

In addition to client feedback, Biddyco also highlights a few key accomplishments under the heading “All You Really Need to Know.”

Screengrab of Biddyco's case study results.

A branding studio like Outline won’t approach case studies in the same way an advertising platform like Meta would. What matters here isn’t cost per impression or ROAS, it’s how everything looks.

That’s why Outline’s case study for Heyday Canning is relatively light on words and heavy on imagery. If your work is more visual than numerical, your case study is a great place to show your behind-the-scenes process.

For example, Outline shows the label design alongside images of the cans on the shelf and provides a brief description of the design inspiration. This example shows how you can have a design-focused case study that still tells a compelling story.

Heyday Canning product display with highligh on Apricot Glazed.

Klaviyo , an email marketing software company, puts numbers front and center in its case study for the olive oil company Graza . If your product or service involves tracking metrics like email open rates, revenue, and click rates, highlight those stats in a larger font size, as Klaviyo did.

Klaviyo’s case study for Graza also shows you don’t necessarily need to fix a problem to create a great case study; you can also simply help your client achieve their goals. According to Klaviyo’s case study, Graza’s challenge was to create strong customer relationships.

Screengrab of Graza case study results and image of Graza products display.

How do you write a compelling case study if your service doesn’t involve tangible metrics or flashy design? For the performance management software company Culture Amp , it’s highlighting key statistics about the subject of its case study , sock company Bombas .

Like Meta and Klaviyo, Culture Amp highlights three numbers in large font. But these numbers are stats about their client Bombas, not Culture Amp’s services: “120+ employees,” “25M+ items donated,” and “$100M+ in revenue for 2018.”

Instead of showing off the results it achieved for Bombas, these numbers let prospective clients know that Culture Amp works with big, important companies on their performance management process.

Choosing a customer relationships management ( CRM ) platform is a big decision. Switching platforms—as bra company ThirdLove did in this case study from customer support platform Kustomer—can involve lengthy data migration, customization, and employee onboarding.

That’s why it makes sense that Kustomer’s case study for ThirdLove is a four-page-long PDF and not a blog post. If your case study involves a long, detailed analysis, follow Kustomer’s example and make two versions of your case study.

The first page is an executive summary, with about a paragraph each describing the challenge and results. If after reading the first page, you want to learn more, you can dive into the rest of the case study, but you don’t have to read the entire thing to get a sense of how Kustomer collaborated with ThirdLove.

Screengrab of ThirdLove case study with image of bra display.

Case study examples FAQ

How do you write a simple case study.

To simplify the case-study writing process, download a template. Shopify’s fill-in-the-blanks case study template can help you share your customers’ success stories in an easily digestible, well-designed format.

Why are case studies important for businesses?

For the business reading a case study, the contents can help them decide between different products or services. For the business writing the case study, it’s a chance to connect more deeply with potential customers.

What is an example of a case study?

An example of a case study is a mobile billboard company’s overview of the services it provided to a client. The case study might include an overview of the client's goals and how the advertiser addressed them, plus a list of outcomes—increased website visits, decreased costs per visit, and a rise in brand awareness.

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16 Important Ways to Use Case Studies in Your Marketing

Updated: September 08, 2020

Published: July 30, 2020

When you're thinking about investing in a product or service, what's the first thing you do?

hand and notepad presenting case studies in marketing

Usually, it’s one or both of the following: You'll likely ask your friends whether they've tried the product or service, and if they have, whether they would recommend it. You'll also probably do some online research to see what others are saying about said product or service. Nowadays, 90% of consumers used the internet to find a local business in the last year , and 82% of consumers read online reviews. This shows that the majority of people are looking to peers to make a purchasing decision. Most customers know that a little online research could spare them from a bad experience and poor investment of your budget.

What Is a Marketing Case Study?

A case study is the analysis of a particular instance (or "case") of something to demonstrate quantifiable results as a result of the application of something. In marketing, case studies are used as social proof — to provide buyers with the context to determine whether they're making a good choice.

A marketing case study aims to persuade that a process, product, or service can solve a problem. Why? Because it has done so in the past. By including the quantitative and qualitative outcomes of the study, it appeals to logic while painting a picture of what success looks like for the buyer. Both of which can be powerful motivators and objection removers.

Why Use Case Studies?

In essence, case studies are an invaluable asset when it comes to establishing proof that what you're offering is valuable and of good quality.

According to HubSpot's State of Marketing Report 2020 , 13% of marketers name case studies as one of the primary forms of media used within their content strategy. This makes them the fifth most popular type of content, outshined only by visual content, blogs, and ebooks.

a graph that shows results from the question "what are the primary forms of media used within your content strategy?" with videos being the highest at 19%, followed by blogs, ebooks, infographics, and case studies. White papers, checklists, interviews, and "other" trail behind.

Okay, so you know case studies work. The question is, how do they work? And how can you squeeze the most value out of them?

When to Use a Case Study

Here are the ways you can market your case studies to get the most out of them.

As a Marketing or Sales Asset

1. use a case study template to create pdfs for email or downloads . .

Do not underestimate the value of providing social proof at just the right time in order to add value and earn their business. Case studies are extremely effective in the consideration stage of the buyer's journey when they are actively comparing solutions and providers to solve a problem they're experiencing.

For this reason, case studies in an independent PDF format can be helpful in both marketing and sales. Marketers can use these PDFs as downloads in web content or email campaigns. Sales reps can utilize these assets in demonstrations, in a follow-up, or to overcome objections.

example of a case study template in Microsoft Word with graphs and sections for "how product helped" and "results"

The easiest way to create PDF case studies is by using a case study template . Doing so can decrease the amount of time you spend creating and designing your case study without sacrificing aesthetics. In addition, you can ensure that all your case studies follow a similar branded format.

We've created a great case study template (and kit!) that's already locked and loaded for you to use. All you have to do is input your own text and change the fonts and colors to fit your brand. You can download it here .

On Your Website

2. have a dedicated case studies page..

You should have a webpage exclusively for housing your case studies. Whether you call this page "Case Studies, "Success Studies," or "Examples of Our Work," be sure it's easy for visitors to find.

Structure on that page is key: Initial challenges are clear for each case, as well as the goals, process, and results.

Get Inspired: Google’s Think With Google is an example of a really well structured case study page. The copy is engaging, as are the goals, approach, and results.

think with google case study outlining sections for goals, approach, and results

3. Put case studies on your home page.

Give website visitors every chance you can to stumble upon evidence of happy customers. Your home page is the perfect place to do this.

There are a number of ways you can include case studies on your homepage. Here are a few examples:

Customer quotes/testimonials
A call-to-action (CTA) to view specific case studies
A slide-in CTA that links to a case study
A CTA leading to your case studies page

Get Inspired: Theresumator.com incorporates testimonials onto their homepage to strengthen their value proposition.

customer testimonials on theresumator homepage

Bonus Tip: Get personal.

Marketing gurus across the world agree that personalised marketing is the future . You can make your case studies more powerful if you find ways to make them “match” the website visitors that are important to you.

People react to familiarity -- for instance, presenting someone from London with a case study from New York may not resonate as well as if you displayed a case study from the U.K. Or you could choose to tailor case studies by industry or company size to the visitor. At HubSpot, we call this "smart content."

Get Inspired: To help explain smart content, have a look at the example below. Here, we wanted to test whether including testimonials on landing pages influenced conversion rates in the U.K. The landing page on the left is the default landing page shown to visitors from non-U.K. IP addresses. For the landing page on the right, we used smart content to show testimonials to visitors coming from U.K. IP addresses.

comparison of a and b versions of a split test that tested case studies as a landing page element

4. Implement slide-in CTAs.

Pop-ups have a reputation for being annoying, but there are ways to implement that that won't irk your website visitors. These CTAs don't have to be huge, glaring pop-ups -- instead, relevant but discreet slide-in CTAs can work really well.

For example, why not test out a slide-in CTA on one of your product pages, with a link to a case study that profiles a customer who's seen great results using that product?

Get Inspired: If you need some help on creating sliders for your website, check out this tutorial on creating slide-in CTAs .

5. Write blog posts about your case studies.

Once you publish a case study, the next logical step would be to write a blog post about it to expose your audience to it. The trick is to write about the case study in a way that identifies with your audience’s needs. So rather than titling your post “Company X: A Case Study," you might write about a specific hurdle, issue, or challenge the company overcame, and then use that company's case study to illustrate how the issues were addressed. It's important not to center the blog post around your company, product, or service -- instead, the customer’s challenges and how they were overcome should take centre stage.

For example, if we had a case study that showed how one customer generated twice as many leads as a result of our marketing automation tool, our blog post might be something along the lines of: "How to Double Lead Flow With Marketing Automation [Case Study]." The blog post would then comprise of a mix of stats, practical tips, as well as some illustrative examples from our case study.

Get Inspired: Check out this great example of a blog post from Moz , titled "How to Build Links to Your Blog – A Case Study."

6. Create videos from case studies.

Internet services are improving all the time, and as a result, people are consuming more and more video content. Prospects could be more likely to watch a video than they are to read a lengthy case study. If you have the budget, creating videos of your case studies is a really powerful way to communicate your value proposition.

Get Inspired: Check out one of our many video testimonials for some ideas on how to approach your own videos.

7. Use case studies on relevant landing pages.

Once you complete a case study, you'll have a bank of quotes and results you can pull from. Including quotes on product pages is especially interesting. If website visitors are reading your product pages, they are in a "consideration" mindset, meaning they are actively researching your products, perhaps with an intent to buy. Having customer quotes placed strategically on these pages is a great way to push them over the line and further down the funnel.

These quotes should be measured, results-based snippets, such as, “XX resulted in a 70% increase in blog subscribers in less an 6 months” rather than, “We are proud to be customers of XX, they really look after us."

Get Inspired: I really like the way HR Software company Workday incorporates video and testimonials into its solutions pages.

workday's use of testimonial in the top left corner of a product page

Off Your Website

8. post about case studies on social media..

Case studies make for perfect social sharing material. Here are a few examples of how you can leverage them on social:

Share a link to a case study and tag the customer in the post. The trick here is to post your case studies in a way that attracts the right people to click through, rather than just a generic message like, “New Case Study ->> LINK." Make sure your status communicates clearly the challenge that was overcome or the goal that was achieved. It's also wise to include the main stats associated with the case study; for example, "2x lead flow," "125% increase in X," and so on.
Update your cover image on Twitter/Facebook showing a happy customer. Our social media cover photo templates should help you with this!
Add your case study to your list of publications on LinkedIn.
Share your case studies in relevant LinkedIn Groups.
Target your new case studies to relevant people on Facebook using dark posts. ( Learn about dark posts here. )

Get Inspired: MaRS Discovery District posts case studies on Twitter to push people towards a desired action.

Mars Discover District tweets showing their promotion of case studies

9. Use case studies in your email marketing.

Case studies are particularly suited to email marketing when you have an industry-segmentable list. For example, if you have a case study from a client in the insurance industry, emailing your case study to your base of insurance-related contacts can be a really relevant addition to a lead nurturing campaign.

Case studies can also be very effective when used in product-specific lead nurture workflows in reactivating opportunities that have gone cold. They can be useful for re-engaging leads that have gone quiet and who were looking at specific areas of your product that the case study relates to.

Get Inspired: It's important that your lead nurture workflow content includes the appropriate content for where prospects are in the sales cycle. If you need help on how to do this, check out our post on how to map lead nurturing content to each stage in sales cycle .

Pro tip: When sending emails, don't forget about the impact a good email signature can make. Create your own using our free Email Signature Generator .

10. Incorporate case studies into your newsletters.

This idea is as good for your client relations as it is for gaining the attention of your prospects. Customers and clients love feeling as though they're part of a community. It’s human nature. Prospects warm to companies that look after their customers; companies whose customers are happy and proud to be part of something. Also, whether we are willing to admit it or not, people love to show off!

Get Inspired: Newsletters become stale over time. Give your newsletters a new lease of life with our guide on how to create newsletters that don't suck .

11. Equip your sales team with case studies.

Tailored content has become increasingly important to sales reps as they look to provide value on the sales call. It's estimated that consumers go through 70-90% of the buyer's journey before contacting a vendor. This means that the consumer is more knowledgeable than ever before. Sales reps no longer need to spend an entire call talking about the features and benefits. Sales has become more complex, and reps now need to be armed with content that addresses each stage of the buyer’s process. Case studies can be really useful when it comes to showing prospects how successful other people within a similar industry has benefited from your product or service.

Get Inspired: Case studies are just one type of content that helps your sales team sell. They don't always work by themselves, though. Check out our list of content types that help sales close more deals .

12. Sneak a case study into your email signature.

Include a link to a recent case study in your email signature. This is particularly useful for salespeople. Here's what my email signature looks like:

signature of hubspot employee that features a case study link at the bottom of the email signature

Get Inspired: Did you know that there are lots more ways you can use your email signature to support your marketing? Here are 10 clever suggestions for how you can do this.

13. Use case studies in training.

Having customer case studies is an invaluable asset to have when onboarding new employees. It aids developing their buy-in, belief in, and understanding of your offering.

Get Inspired: Have you completed our Inbound Certification course yet? During our classes, we use case studies to show how inbound marketing is applied in real life.

In Lead-Gen Content

14. include case studies in your lead gen efforts..

There are a number of offers you can create based off of your case studies, in the form of ebooks, templates, and more. For example you could put together an ebook titled “A step-by-step guide to reaching 10,000 blog subscribers in 3 months…just like XX did.” You could create a more in-depth version of the case study with access to detailed statistics as an offer. (And don’t forget, you can also u se quotes and statistics from case studies on the landing page promoting the ebook, which adds credibility and could increase your conversion rates.) Or, you could create a template based on your customer's approach to success.

Get Inspired: If you think you need to be an awesome designer put together beautiful ebooks, think again. Create ebooks easily using these customisable ebook templates .

You can also use case studies to frame webinars that document how to be successful with X. Using case studies in webinars is great middle-of-the-funnel content and can really help move your leads further down the funnel towards becoming sales qualified leads.

Get Inspired: Webinars are really effective as part of a lead nurturing workflow. Make sure your next webinar is spot on by following these simple webinar tips.

15. Create a bank of evergreen presentations.

It’s important to build up a bank of evergreen content that employees across your organisation can use during presentations or demos. Case studies are perfect for this.

Put together a few slides on the highlights of the case study to stir people’s interest, and then make them available to your sales and customer-facing teams. It's helpful if the marketer who created the presentation is the one who presents it to anyone who might use them in the future. This ensures they can explain the presentation clearly and answer any questions that might arise.

Get Inspired: What to create presentations people want to use? Here's a list of tools to make your presentations great.

16. Create SlideShares based on case studies.

Following on from a few short slides, you could also put together a more detailed presentation of the case study and upload it to SlideShare. After all, not only is SlideShare SEO-friendly (because Google indexes each presentation), but there is a huge pre-existing audience on SlideShare of over 60 million users you can tap into. SlideShare presentations are also easy to embed and share, and allow you to capture leads directly from the slides via a lead capture form.

Get Inspired: Want to generate more leads with SlideShare, but not sure how to get started? Check out this blog post .

hubspot slideshare on "how to grow with inbound marketing" that is an in-depth case study

Now that you understand the value of a marketing case study and the different ways that they can be used in your content marketing (and even sales) strategy, your next step is to think about what would convince your target audience to do business with you.

Have you recently accomplished something big for a client? Do you have a process or product with demonstrable results? What do your potential clients hope that you'll do for them?

The answers to those questions will help you craft compelling content for your case study. Then, all that's left is putting it into your audience's hands in formats they want to consume.

Editor's note: This post was originally published in January 2015 and has been updated for comprehensiveness.

Don't forget to share this post!

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Hibu Client Case Study: AAA Sewer Service

By Hibu | July 30, 2024

Find out how having a single provider for digital marketing helped AAA Sewer Service reach its full potential.

The Challenge

Before partnering with Hibu, AAA Sewer Service had a fragmented approach to its marketing. The company sought a way to streamline its efforts and improve results.

The Hibu Solution

Hibu built AAA Sewer Service a comprehensive, integrated digital marketing solution that included a website, social media, reviews, display, search, listing management, and more. Working with Hibu made it clear how easily AAA could integrate its marketing efforts and maximize results.

“We knew that our company had the potential for growth, but Hibu is helping us meet, achieve, and exceed that potential.”

The Results

In 90 days, Hibu's digital marketing for AAA Sewer Service generated:

905 total leads
1,433 ad clicks
1,537 website visits
877 calls

To learn more, download the full case study .

Want to talk about getting results like these for your business? Contact us.

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What SEO Should Know About Brand Marketing With Mordy Oberstein

Learn how building a strong brand online prepares SEO professionals for a future driven by brand-first strategies.

For the SEO industry, the Google documents leak offered an important view behind the scenes. Although the leak was not a blueprint of how the algorithm worked, there was considerable confirmation that SEO professionals were right about many elements of the algorithm.

From all the analysis and discussion following the leak, the one insight that got my attention was how important the brand is.

Rand Fishkin , who broke the leak, said this:

“Brand matters more than anything else … If there was one universal piece of advice I had for marketers seeking to broadly improve their organic search rankings and traffic, it would be: “Build a notable, popular, well-recognized brand in your space, outside of Google search.”

Mike King echoed this statement with the following observation:

“All these potential demotions can inform a strategy, but it boils down to making stellar content with strong user experience and building a brand, if we’re being honest.”

Mordy Oberstein , who is an advocate for building a brand online, posted on X (Twitter):

“I am SO happy that the SEO conversation has shifted to thinking about “brand.”

It’s not the first time that “brand” has been mentioned in SEO. We began to talk about this around 2012 after the impact of Panda and Penguin when it first became apparent that Google’s aim was to put more emphasis on brand.

Compounding this is the introduction of AI, which has accelerated the importance of taking a more holistic approach to online marketing with less reliance on Google SERPs.

When I spoke to Pedro Dias, he said, “We need to focus more than ever on building our own communities with users aligned to our brands.”

As someone who had 15 years of offline experience in marketing, design, and business before moving into SEO, I have always said that having this wide knowledge allows me to take a holistic view of SEO. So, I welcome the mindset shift towards building a brand online .

As part of his X/Twitter post , Mordy also said:

“I am SO happy that the SEO conversation has shifted to thinking about “brand” (a lot of which is the direct result of @randfish’s & @iPullRank’s great advice following the “Google leaks”). As someone who has straddled the brand marketing and SEO world for the better part of 10 years – branding is A LOT harder than many SEOs would think and will be a HUGE adjustment for many SEOs.”

Following his X/Twitter post, I reached out to Mordy Oberstein, Head of SEO Brand at Wix, to have a conversation about branding and SEO.

What Do SEO Pros Need To Know About ‘Brand’ To Make The Mindset Shift?

I asked Mordy, “In your opinion, what does brand and building a brand mean, and can SEO pros make this mindset shift?”

Mordy responded, “Brand building basically means creating a connection between one entity and another entity, meaning the company and the audience.

It’s two people meeting, and that convergence is the building of a brand. It’s very much a relationship. And I think that’s what makes it hard for SEOs. It’s a different way of thinking; it’s not linear, and there aren’t always metrics that you can measure it by.

I’m not saying you don’t use data, or you don’t have data, but it’s harder to measure to tell a full story.

You’re trying to pick up on latent signals. A lot of the conversation is unconscious.

It’s all about the micro things that compound. So, you have to think about everything you do, every signal, to ensure that it is aligned with the brand.

For example, a website writes about ‘what is a tax return.’ However, if I’m a professional accountant and I see this on your blog, I might think this isn’t relevant to me because you’re sending me a signal that you’re very basic. I don’t need to know what a tax return is; I have a master’s degree in accounting.

The latent signals that you’re sending can be very subtle, but this is where it is a mindset shift for SEO.”

I recalled a recent conversation with Pedro Dias in which he stressed it was important to put your users front and center and create content that is relevant to them. Targeting high-volume keywords is not going to connect with your audience. Instead, think about what is going to engage, interest, and entertain them.

I went on to say that for some time, the discussion online has been about SEO pros shifting away from the keyword-first approach. However, the consequences of moving away from a focus on traffic and clicks will mean we are likely to experience a temporary decline in performance.

How Does An SEO Professional Sell This To Stakeholders – How Do They Measure Success?

I asked Mordy, “How do you justify this approach to stakeholders – how do they measure success?”

Mordy replied, “I think selling SEO will become harder over time. But, if you don’t consider the brand aspect, then you could be missing the point of what is happening. It’s not about accepting lower volumes of traffic; it’s that traffic will be more targeted.

You might see less traffic right now, but the idea is to gain a digital presence and create digital momentum that will result in more qualified traffic in the long term.”

Mordy went on to say, “It’s going to be a habit to break out of, just like when you have to go on a diet for a long-term health gain.

The ecosystem will change, and it will force change to our approach. SEOs may not have paid attention to the Google leak documents, but I think they will pay attention as the entire ecosystem shifts – they won’t have a choice.

I also think C-level will send a message that they don’t care about overall traffic numbers, but do care about whether a user appreciates what they are producing and that the brand is differentiated in some way.”

How Might The Industry Segment And What Will Be The Important Roles?

I interjected to make the point that it does look a lot like SEO is finally making that shift across marketing.

Technical SEO will always be important, and paid/programmatic will remain important because it is directly attributable.

For the rest of SEO, I anticipate it merges across brand, SEO, and content into a hybrid strategy role that will straddle those disciplines.

What we thought of as “traditional SEO” will fall away, and SEO will become absorbed into marketing.

In response, Mordy agreed and thought that SEO traffic is part of a wider scope or part of a wider paradigm, and it will sit under brand and communications.

An SEO pro that functions as part of the wider marketing and thinks about how we are driving revenue, how we are driving growth, what kind of growth we are driving, and using SEO as a vehicle to that.

The final point I raised was about social media and whether that would become a more combined facet of SEO and overall online marketing.

Mordy likened Google to a moth attracted to the biggest digital light.

He said, “Social media is a huge vehicle for building momentum and the required digital presence.

For example, the more active I am on social media, the more organic branded searches I gain through Google Search. I can see the correlation between that.

I don’t think that Google is ignoring branded searches, and it makes a semantic connection.”

SEO Will Shift To Include Brand And Marketing

The conversation I had with Mordy raised an interesting perspective that SEO will have to make significant shifts to a brand and marketing mindset.

The full impact of AI on Google SERPs and how the industry might change is yet to be realized. But, I strongly recommend that anyone in SEO consider how they can start to take a brand-first approach to their strategy and the content they create.

I suggest building and measuring relationships with audiences based on how they connect with your brand and moving away from any strategy based on chasing high-volume keywords.

Think about what the user will do once you get the click – that is where the real value lies.

Get ahead of the changes that are coming.

Thank you to Mordy Oberstein for offering his opinion and being my guest on IMHO .

More resources:

Why Brand Awareness Is The Fifth Pillar Of SEO
Building Brand Authenticity Through Community
SEO Strategy: A Full Year Blueprint (+Template)

Featured Image: 3rdtimeluckystudio /Shutterstock

Shelley Walsh is the SEO Content Strategist at SEJ & produces the Pioneers, a series about the history of SEO ...

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[100% Off] Strategic Seo Demystified: Practical Tools And Case Studies

Explore the dynamic world of digital marketing and search engine optimization (SEO) strategies to drive online success.

The course " Strategic SEO Demystified: Practical Tools and Case Studies " is a comprehensive guide to digital marketing and search engine optimization (SEO). It covers fundamental marketing concepts, the evolution of marketing practices, the marketing mix, and the marketing environment. The course also delves into the world of digital marketing, exploring its history, applications, and benefits. A significant portion of the course is dedicated to SEO, including its importance, historical development, and optimization techniques. Students will have the opportunity to analyze real-world case studies to understand how SEO strategies are implemented in practice.

The course is structured into seven sections, each covering a specific aspect of marketing and SEO. The first section introduces the fundamentals of marketing, while the second section explores the historical development of marketing practices. The third section focuses on the marketing mix and the marketing environment, including market research and segmentation strategies. The fourth section introduces students to the realm of digital marketing, and the fifth section delves into the intricacies of search engine optimization.

The course also includes two in-depth case studies that allow students to apply their knowledge and gain practical insights into the implementation of SEO strategies. The final part of the course summarizes the key learnings and encourages students to reflect on the implications for marketing practice.

What you’ll learn

Fundamentals of marketing practices and concepts. Understanding the marketing mix and its components.
Exploring the marketing environment and conducting market research. Learning about segmentation strategies for target audiences.
Implementing effective marketing communications and branding techniques. Differentiating between various types of marketing approaches.
Introduction to digital marketing and its historical context. Applications and benefits of digital marketing.
Overview of digital marketing channels and global advertising spend. Detailed exploration of search engine optimization (SEO) principles.
Hands-on experience with SEO strategies and optimization techniques. Analysis of real-world case studies to understand practical implementations.

Requirements

SEO is a technical topic and hence basic understanding of web technologies and the internet is expected. To understand the course content well and to be comfortable start working in this field, it is recommended that the user has familiarity with at least one programming language. Familiarity with web crawlers, indexing, and the scripting language is required. Users also need to know basic of the command line and Linux systems. Apart from these, previous exposure to analytics, particularly web analytics and web design is also preferred but not mandatory. If you have worked with PHP or JavaScript, then it is an added advantage.

Description

Welcome to the comprehensive course on Digital Marketing and Search Engine Optimization (SEO)! In this course, we will embark on an exciting journey through the ever-evolving landscape of digital marketing, exploring fundamental concepts, advanced strategies, and real-world case studies.

Section 1: Introduction

In this section, students will be introduced to the fundamentals of marketing. Lecture 1 provides an overview of the course objectives and structure, setting the stage for the topics to be covered. Lecture 2 delves into the vast expanse of the marketing universe, exploring its various components and intricacies. Lecture 3 offers a comprehensive definition of marketing, laying the groundwork for understanding its core concepts. Lecture 4 expands upon the marketing concept, elucidating its significance in contemporary business practices.

Section 2: Marketing Practices and Thoughts

This section delves into the historical evolution of marketing practices and ideologies. Lecture 5 traces the history of marketing practices, examining its evolution over time. Lecture 6 continues this exploration, shedding light on pivotal developments in marketing across different eras. Lecture 7 further elaborates on marketing’s journey through the ages, highlighting key milestones. Lecture 8 provides deeper insights into historical marketing practices, offering valuable lessons from the past.

Section 3: Marketing Mix and Environment

Here, students will explore the essential elements of the marketing mix and the external factors shaping marketing strategies. Lecture 9 introduces the marketing mix, comprising product, price, place, and promotion, and their interplay in marketing strategies. Lecture 10 continues to dissect the components of the marketing mix, elucidating their significance in achieving organizational objectives. Lecture 11 delves into the marketing environment, analyzing the external forces impacting marketing decisions. Lecture 12 extends this analysis, examining the dynamic nature of the marketing environment. Lecture 13 discusses the role of marketing research in gathering insights into consumer behavior and market trends. Lecture 14 explores the concept of marketing segmentation, emphasizing the importance of targeting specific consumer groups. Lecture 15 covers various marketing communication strategies aimed at effectively reaching target audiences. Lecture 16 introduces the concept of the marketing brand matrix, illustrating how brands navigate the competitive landscape.

Section 4: Digital Marketing Acquaintance

This section introduces students to the realm of digital marketing, exploring its definition, history, applications, and benefits. Lecture 20 defines digital marketing and its significance in the contemporary business landscape. Lecture 21 traces the historical development of digital marketing and its transformative impact on traditional marketing practices. Lecture 22 examines the diverse applications of digital marketing across different industries. Lecture 23 highlights the numerous benefits of adopting digital marketing strategies for businesses. Lecture 24 discusses the complementary nature of digital marketing alongside traditional marketing channels. Lecture 25 explores various digital marketing channels available to businesses. Lecture 26 provides insights into global advertising expenditure trends, offering valuable market intelligence. Lecture 27 presents statistical data on advertising spending across different digital platforms.

Section 5: Search Engine Optimization

In this section, students will learn about search engine optimization (SEO) techniques and strategies to improve online visibility. Lecture 28 introduces the concept of SEO and its importance in enhancing website rankings on search engine results pages (SERPs). Lecture 29 traces the historical evolution of SEO practices, highlighting key milestones and advancements. Lecture 30 explores the complementary strategies and tools that enhance the effectiveness of SEO efforts. Lecture 31 discusses the goals of SEO campaigns, including increasing website traffic and improving user engagement. Lecture 32 delves into on-page optimization techniques, such as optimizing content and meta tags, to improve search engine rankings. Lecture 33 continues to explore advanced on-page optimization strategies for maximizing SEO performance.

Section 6: Search Engine Optimization – Case Study #1

In this section, students will analyze real-world case studies to understand how SEO strategies are implemented in practice. Lecture 34 introduces the first case study, providing an overview of the company and its objectives. Lecture 35 revisits the concept of SEO and its relevance to the case study organization. Lecture 36 discusses the complementary strategies employed by the company to enhance its online visibility. Lecture 37 provides a detailed overview of the company, including its history, mission, and key milestones. Lecture 38 continues to explore the company’s background, offering insights into its organizational structure and operations. Lecture 39 discusses the company’s vision and mission, aligning its marketing efforts with its long-term goals. Lecture 40 examines the company’s milestones in innovation and growth, shaping its competitive advantage.

Section 7: Search Engine Optimization – Case Study #2

In this section, students will analyze another real-world case study to gain deeper insights into SEO strategies and their impact. Lecture 54 introduces the second case study, presenting the company and its objectives. Lecture 55 revisits the concept of SEO and its significance in the context of the case study organization. Lecture 56 discusses the complementary strategies implemented by the company to enhance its search engine rankings. Lecture 57 provides an overview of the company, including its history, mission, and core values. Lecture 58 continues to delve into the company’s background, highlighting its organizational structure and business verticals. Lecture 59 examines the company’s vision and mission, guiding its strategic direction and decision-making processes. Lecture 60 explores the company’s milestones and achievements, shaping its industry positioning and reputation.

In this final part, students will recap the key learnings from the course and reflect on their implications for marketing practice. They will also have the opportunity to apply their knowledge to analyze and evaluate real-world case studies, deepening their understanding of marketing strategies and tactics. Through a combination of theoretical concepts, practical examples, and case studies, students will develop the skills and insights necessary to excel in the dynamic field of marketing.

Author(s): EDUCBA Bridging the Gap

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Digital Marketing Case Studies: 35 Examples for Online Success
This online marketing case study example shows you how Optimist took a startup called College Raptor from 0 to 100,000 organic sessions per month. It focuses on the big-picture strategy that was used to achieve that result and explains why it worked. This is a good case study example that demonstrates what successful content creation and ...
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SEO Case Studies. 1. Apollo Digital - 0 to 200K Monthly Organic Traffic. 0 to 200,000 monthly organic traffic in 2 years. Ranked #1-3 for extremely high CPC keywords (20$ CPC+). Apollo Digital helped set up an SEO strategy for a client (business process management software) that brought in 200K+ monthly organic traffic in just 2 years.
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19. " Bringing an Operator to the Game ," by Redapt. This case study example by Redapt is another great demonstration of the power of summarizing your case study's takeaways right at the start of the study. Redapt includes three easy-to-scan columns: "The problem," "the solution," and "the outcome.".
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Case Study #1: Fanatics Boosts Traffic Through Content Marketing. When Fanatics—an e-commerce store focused on selling sports apparel and other sports-related products—decided that it needed to provide customers with more reasons to engage with the company website, it turned to content marketing as a solution.
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If your interview is going to become a written case study, include the very best quotes. Make it easy to read by separating your information with the help of headers, bulleted lists, images, and bold or italicized text. 3. Incorporate Your Case Study in Your Marketing and Sales Processes.
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Examples of case study topics in marketing could include: Launch of a New Product: Analyzing the strategy behind introducing a new product to the market. Brand Rejuvenation: A study on how a brand successfully repositioned itself in the market. Digital Marketing Success: Examining the digital strategies an agency used to increase its online presence and sales for themselves or their clients.
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Without going into details about the methods, it's another typical third-person case study designed to build trust. 6. Video marketing case study: L'Oréal and YouTube. In this case study, various members of L'Oréal's global marketing team break down exactly how they used YouTube ads to launch a new product.
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Case Study #1: Moto Trax. The first one on our list of digital marketing case studies is Moto Trax. It is a snow bike company so he had specific products for a specific audience. We performed SEO, social media marketing, PPC, and website needs for them. SEO, Website, & PPC.
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1) Problem-solution case study: This is the classic 'hero's journey'. Your customer (the hero) is faced with a challenge (the problem), and aided by a trusted guide (your solution) goes through a transformation overcoming their hurdles and fulfilling their full potential.
Digital Marketing Case Studies That Brought Amazing Results
Here, we have curated the best content marketing case studies that really worked well and brought amazing results. a. On-site Retargeting. iSpionage faced a problem in retargeting the readers from their referral blog website to their main website. To fix this, the site placed an on-site retargeting popup on their blog posts.
12 great case study examples (plus case study writing tips)
That's why we've gathered 12 real-life marketing case study examples you can review before you embark on creating yours. 1. Bynder | Siemens Healthineers. What works: In this great case study, Bynder includes quotes from the client (Siemens Healthineers) about how Bynder's AI-powered DAM improved their efficiency.
5 Case Studies of Successful Digital Marketing Campaigns
Case Study #2. UNIQLO. UNIQLO knew that to get people excited about their HEATTECH line, they needed to go beyond standard ads. Hence, an ingenious omnichannel experience was born: The Hook: Eye-catching digital billboards across Australia, plus videos online, dared people to snap photos of unique codes.
Digital Marketing Case Studies: Success Stories & Strategies
Case Study 1: Digital marketing case study that explores the success and strategies of a specific marketing campaign or approach. Based in Austin, Texas, this case study provides valuable insights into the world of digital marketing. Austin, Texas based company embarked on a digital marketing journey to boost their online visibility and drive ...
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Data and Analytics. Customer Experience. Digital Management and Leadership. Digital Marketing. Display and Video Advertising. PPC and Paid Search. Web Design, CRO and UX. Social Selling. Showing 1 - 24 of 39 Case Studies.
What Is a Case Study in Marketing and How to Build One (Examples)
A case study in marketing is a document or web page that includes several basic parts: Description of the subject: Explain your customer's or client's history and pain points. Subject's goal: Identify your customer's or client's goal for the project so readers understand what to expect. Hypothesis for strategy: Tell your audience what ...
Effectiveness of Online Marketing Tools: A Case Study
This case study on online marketing, research through survey and analysis of data received from respondents is still in its embryonic stage, and it is conducted to find the effectiveness of tools and techniques—online chat assistance, email advertisement, and word of mouth—causing opinion/decision change of prospective buyers. ...
22 Marketing Case Study Examples (With Template)
We're routinely seeing CEOs of Australian hi techs with turnover of $5 million to $50 million (our target audience) opting in and proceeding to self-qualify before they contact us for a meeting. This is what digital marketing is supposed to do. Read the full case study here. Tracey James, Director. Technoledge. 22.
Marketing Case Studies, Online Marketing Real World Examples
Case Study: How an Interactive Game Stimulated Product Awareness and Sales. by Kimberly Smith. Web Sites. To differentiate itself in a crowded consumer-electronics market, Sony Electronics leveraged a bond—James Bond—with sister company Sony Pictures. A Bond-themed interactive game and sweepstakes resulted in 45,000 clickthroughs to product ...
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Case Studies At TopSpot, we know data is an important factor when deciding to partner with an internet marketing vendor. Website Portfolio Since 2003, TopSpot has designed & developed custom responsive, ecommerce, and catalog-integrated websites to drive new business online.
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The best way to learn how to write one is by reading a stellar business case study example. What is a case study? A case study is a document business-to-business (B2B) companies use to illustrate how their product or service helped a client achieve their goals. A winning case study introduces the featured client, gives a brief description of their challenge or goal, and showcases the results ...
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Non-fungible tokens (NFTs), which allow individuals to own their digital assets and move them from place to place, are changing the interaction between consumers and digital goods, brands, and platforms. Professor Scott Duke Kominers and tech entrepreneur Steve Kaczynski discuss the case, "Bored Ape Yacht Club: Navigating the NFT World ...
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Online marketing case study only. Doesn't include our offline sales (trade shows, walk-ins & phone orders). $10,000 year in online sales to... $100,000 / month. $25:1 ROI. I have come to rely and depend on Tag Marketing to help grow my business. As a small business owner, I have a million marketing ideas, but am wearing too many hats to focus ...
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14. Include case studies in your lead gen efforts. There are a number of offers you can create based off of your case studies, in the form of ebooks, templates, and more. For example you could put together an ebook titled "A step-by-step guide to reaching 10,000 blog subscribers in 3 months…just like XX did.".
Hibu Client Case Study: AAA Sewer Service
In 90 days, Hibu's digital marketing for AAA Sewer Service generated: 905 total leads; 1,433 ad clicks; 1,537 website visits; 877 calls ; To learn more, download the full case study. Want to talk about getting results like these for your business? Contact us.
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"WARC is a key source of insights for our marketing team. We use it to source best practice case studies from around the globe both within and outside of our category. It is great to see the detail behind the success of different campaigns and use these learnings in our own market." SARAH LOYE. Research Manager, Allied Irish Bank
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Webinar Hacks To Earn 1000+ High Authority Links From US Media With Digital PR. Join us as we explore case study examples of data campaigns that have driven hundreds of links from the press.
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Learn how to leverage proven business marketing tactics that help attract, convert, and drive loyalty.... Enterprise Marketing. Starting the journey towards long-term customer growth. ... 20 Jun 2024 Case Study. Enterprise Resources. How PayPal is helping UK businesses establish customer trust and optimise spend. Author PayPal Editorial Staff ...
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Explore the dynamic world of digital marketing and search engine optimization (SEO) strategies to drive online success. This is applicable to Marketing Udemy discount offers. ... Practical Tools and Case Studies" is a comprehensive guide to digital marketing and search engine optimization (SEO). It covers fundamental marketing concepts, the ...
Cenovus Energy Inc. Case Study
Cenovus Energy Inc. is an oil and gas firm with operations in North America specializing in oil and gas refining, marketing, and the Oil Sands (Marketline, 2016a). Cenovus's strategic focus is to create value through executional excellence, premium asset quality, focused innovation, value-added integration, and a trusted reputation (Cenovus ...

Digital Marketing Case Studies: 35 Examples for Online Success

Digital Marketing Case Studies

From 0 to 100,000 Visitors Per Month – Optimist Digital Marketing Case Study

American Kennel Club Increased Online Traffic by 30% – Contently Digital Marketing Case Study

3,532 New Beta Users for alwaysAI – Beacons Point Digital Marketing Case Study

Online Marketing Strategy Drives 452% Increase In Organic Traffic – Top Rank Digital Marketing Case Study

SEO Marketing Case Studies

From 126 to 121,883 Unique Visitors In Under 6 Months – Ahrefs Digital Marketing Case Study

From 0 to 75,000 Visits A Year – Ryan Darani Digital Marketing Case Study

How We 4x’d Traffic and Doubled Revenue in E-Commerce – Diggity Marketing Case Study

6-Step Process That Generated 150,732 Visits – Robbie Richards Digital Marketing Case Study

Pay-Per-Click (PPC) Marketing Case Studies

49% Decrease In CPA – Captivate Search Digital Marketing Case Study

139% ROI for a UK Clothing Brand – Click Consult Digital Marketing Case Study

Social Media Marketing Case Studies

Facebook Posting Strategy That Lead to 3X Reach & Engagement – Buffer Digital Marketing Case Study

5X Increase In App Installs – Bumble Digital Marketing Case Study

Email Marketing Case Studies

The Science Behind Obama’s Campaign Emails – Bloomberg Digital Marketing Case Study

25% Reduction In Churn for Peacock – Braze Digital Marketing Case Study

Video Marketing Case Studies

163 Million Views On YouTube – Dove Digital Marketing Case Study

Dollar Shave Club Viral Video – Making a Video Marketer Case Study

10X Increase In Video Views – Vireo Video Digital Marketing Case Study

Affiliate Marketing Case Studies

Zero to $20k/month In a Year – Side Hustle Nation Digital Marketing Case Study

How I Made $16,433 With One Product – BloggersPassion Digital Marketing Case Study

Amazon Site Grows from $0 to $4500+ In 4 Months – NichePie Digital Marketing Case Study

What Is a Digital Marketing Case Study?

Digital Marketing Case Study Examples Summary

33+ Best Digital Marketing Case Studies [2021 Update]

33+ Digital Marketing Case Studies [All Channels]

SEO Case Studies

2. Backlinko - 652% Organic Traffic Increase in 7 days

3. Ahrefs - Using the Skyscraper Technique to Obtain 15 Links With a 6.5% Success Rate

4. GotchSEO - Squeeze Page That Converts at 74.5%

5. Online Ownership - Winning in Local SEO for a Competitive Industry

6. Kaiserthesage - The Definitive Guide to Enterprise Link Building

7. Growth Machine - 0 to 150,000 Monthly Organic Visitors in 8 Months

8. Robbie Richards - 6-Step SEO Process That Generated 150,732 Visits

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9. Apollo Digital - $25,000+ From A Single Blog Post

10. Content Mavericks - This Content Distribution Strategy Got 87,591 Visits To One Blog Post

11. OptiMonk - How iSpionage Increased Blog Referral Traffic by 58% in 1 Month Using Onsite Retargeting

12. SEO Travel UK - 11K Website Views in 2 Weeks From Infographic Marketing

13. YesOptimist - Scaled a Startup From 0 to 100K Visitors/Mo In About One Year

14. CanIRank - How Fieldwire Scaled Marketing Without Losing Their Focus on Product

15. BuzzSumo - How BuzzSumo Achieved $2.5m Annual Revenue in its First Year: Case Study in SaaS Growth

16. GrooveHQ - Behind the Scenes: How We’ve Built a $5M/Year Business in 3 Years With Content Marketing

17. Zest - Generate MQLs for 15x less? Yes, please. How Whatagraph crushed it

Blog post not ranking?

18. AdEspresso - Facebook Ads Case Study: The Million Dollar Indiegogo Campaign

19. Andrew Hubbard - $36,449 In Revenue From a $4,159 Ad Spend

19. Sugatan - Step-by-step Ecommerce Scaling from 50k/Mo to 520k/Mo with Facebook Ads

20. Mark Brinker - How I Improved My Facebook Advertising By 400% In Just 4 Weeks

21. Leadpages - From 4% to 40% conversion

22. Brian Downard - $194 in Facebook Ads into $100K in Sales

23. Reinis Fischer - Spending $4 Per Day On Facebook Ads - Case Study

22. Paid Insights - AdWords Case Study: How $520 Turned Into $6,120

23. Daisy-ree Quaker - PPC Case Study: How We Cut AdWords Costs by 67% With a Simple Tweak

24. Exposure Ninja - How We Increased PPC Leads by 325% in 60 Days for a Dental Clinic

25. ColaDigital - How We Increased Sales by 30% in 30-days Using Optimized Google Ads For a Local Business

26. BoxCrush - AdWords Success Story

27. Sumo - How Noah Kagan Grew A Website To 10K Visitors In A Month

28. HubSpot - How PureVPN Increased Website Traffic by 289% Through Storytelling

29. Beeketing - How Gymshark Grew by 200%+ Year On Year and Hit £41M in Sales

30. Leadfeeder - How ConvertKit Grew from $98k to $625k MRR by Doing 150 Webinars in 1 Year

31. Buffer - The Simple Facebook Posting Strategy That Helped us 3x Our Reach and Engagement

32. SEMRush - Raise Your Game: A Step-By-Step Guide To Gamification Marketing

33. Hootsuite - How the British Museum Increased Social Media Engagement by 126%

34. Saashacker - 19 SaaS Marketing Strategies That Bootstrapped Ahrefs To $40m ARR

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