Introduce the topic.
Provide background information.
Present the thesis statement or main argument.
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An argumentative essay presents a specific claim or argument and supports it with evidence and reasoning. Here’s an outline for an argumentative essay, along with examples for each section: 3
1. Introduction :
Example: “Did you know that plastic pollution is threatening marine life at an alarming rate?”
Example: “Plastic pollution has become a global environmental concern, with millions of tons of plastic waste entering our oceans yearly.”
Example: “We must take immediate action to reduce plastic usage and implement more sustainable alternatives to protect our marine ecosystem.”
2. Body Paragraphs :
Example: “The first step towards addressing the plastic pollution crisis is reducing single-use plastic consumption.”
Example: “Research shows that plastic straws alone contribute to millions of tons of plastic waste annually, and many marine animals suffer from ingestion or entanglement.”
Example: “Some argue that banning plastic straws is inconvenient for consumers, but the long-term environmental benefits far outweigh the temporary inconvenience.”
Example: “Having addressed the issue of single-use plastics, the focus must now shift to promoting sustainable alternatives.”
3. Counterargument Paragraph :
Example: “While some may argue that individual actions cannot significantly impact global plastic pollution, the cumulative effect of collective efforts must be considered.”
Example: “However, individual actions, when multiplied across millions of people, can substantially reduce plastic waste. Small changes in behavior, such as using reusable bags and containers, can have a significant positive impact.”
4. Conclusion :
Example: “In conclusion, adopting sustainable practices and reducing single-use plastic is crucial for preserving our oceans and marine life.”
Example: “It is our responsibility to make environmentally conscious choices and advocate for policies that prioritize the health of our planet. By collectively embracing sustainable alternatives, we can contribute to a cleaner and healthier future.”
A claim is a statement or proposition a writer puts forward with evidence to persuade the reader. 4 Here are some common types of argument claims, along with examples:
Understanding these argument claims can help writers construct more persuasive and well-supported arguments tailored to the specific nature of the claim.
If you’re wondering how to start an argumentative essay, here’s a step-by-step guide to help you with the argumentative essay format and writing process.
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Here are eight strategies to craft a compelling argumentative essay:
Let’s consider a sample of argumentative essay on how social media enhances connectivity:
In the digital age, social media has emerged as a powerful tool that transcends geographical boundaries, connecting individuals from diverse backgrounds and providing a platform for an array of voices to be heard. While critics argue that social media fosters division and amplifies negativity, it is essential to recognize the positive aspects of this digital revolution and how it enhances connectivity by providing a platform for diverse voices to flourish. One of the primary benefits of social media is its ability to facilitate instant communication and connection across the globe. Platforms such as Facebook, Twitter, and Instagram break down geographical barriers, enabling people to establish and maintain relationships regardless of physical location and fostering a sense of global community. Furthermore, social media has transformed how people stay connected with friends and family. Whether separated by miles or time zones, social media ensures that relationships remain dynamic and relevant, contributing to a more interconnected world. Moreover, social media has played a pivotal role in giving voice to social justice movements and marginalized communities. Movements such as #BlackLivesMatter, #MeToo, and #ClimateStrike have gained momentum through social media, allowing individuals to share their stories and advocate for change on a global scale. This digital activism can shape public opinion and hold institutions accountable. Social media platforms provide a dynamic space for open dialogue and discourse. Users can engage in discussions, share information, and challenge each other’s perspectives, fostering a culture of critical thinking. This open exchange of ideas contributes to a more informed and enlightened society where individuals can broaden their horizons and develop a nuanced understanding of complex issues. While criticisms of social media abound, it is crucial to recognize its positive impact on connectivity and the amplification of diverse voices. Social media transcends physical and cultural barriers, connecting people across the globe and providing a platform for marginalized voices to be heard. By fostering open dialogue and facilitating the exchange of ideas, social media contributes to a more interconnected and empowered society. Embracing the positive aspects of social media allows us to harness its potential for positive change and collective growth.
Writing a winning argumentative essay not only showcases your ability to critically analyze a topic but also demonstrates your skill in persuasively presenting your stance backed by evidence. Achieving this level of writing excellence can be time-consuming. This is where Paperpal, your AI academic writing assistant, steps in to revolutionize the way you approach argumentative essays. Here’s a step-by-step guide on how to use Paperpal to write your essay:
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The length of an argumentative essay can vary, but it typically falls within the range of 1,000 to 2,500 words. However, the specific requirements may depend on the guidelines provided.
You might write an argumentative essay when: 1. You want to convince others of the validity of your position. 2. There is a controversial or debatable issue that requires discussion. 3. You need to present evidence and logical reasoning to support your claims. 4. You want to explore and critically analyze different perspectives on a topic.
Argumentative Essay: Purpose : An argumentative essay aims to persuade the reader to accept or agree with a specific point of view or argument. Structure : It follows a clear structure with an introduction, thesis statement, body paragraphs presenting arguments and evidence, counterarguments and refutations, and a conclusion. Tone : The tone is formal and relies on logical reasoning, evidence, and critical analysis. Narrative/Descriptive Essay: Purpose : These aim to tell a story or describe an experience, while a descriptive essay focuses on creating a vivid picture of a person, place, or thing. Structure : They may have a more flexible structure. They often include an engaging introduction, a well-developed body that builds the story or description, and a conclusion. Tone : The tone is more personal and expressive to evoke emotions or provide sensory details.
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In a bustling university town, there lived a student named Alex. Popular for creativity and wit, one challenge seemed insurmountable for Alex– the dreaded argumentative essay!
One gloomy afternoon, as the rain tapped against the window pane, Alex sat at his cluttered desk, staring at a blank document on the computer screen. The assignment loomed large: a 350-600-word argumentative essay on a topic of their choice . With a sigh, he decided to seek help of mentor, Professor Mitchell, who was known for his passion for writing.
Entering Professor Mitchell’s office was like stepping into a treasure of knowledge. Bookshelves lined every wall, faint aroma of old manuscripts in the air and sticky notes over the wall. Alex took a deep breath and knocked on his door.
“Ah, Alex,” Professor Mitchell greeted with a warm smile. “What brings you here today?”
Alex confessed his struggles with the argumentative essay. After hearing his concerns, Professor Mitchell said, “Ah, the argumentative essay! Don’t worry, Let’s take a look at it together.” As he guided Alex to the corner shelf, Alex asked,
Table of Contents
The professor replied, “An argumentative essay is a type of academic writing that presents a clear argument or a firm position on a contentious issue. Unlike other forms of essays, such as descriptive or narrative essays, these essays require you to take a stance, present evidence, and convince your audience of the validity of your viewpoint with supporting evidence. A well-crafted argumentative essay relies on concrete facts and supporting evidence rather than merely expressing the author’s personal opinions . Furthermore, these essays demand comprehensive research on the chosen topic and typically follows a structured format consisting of three primary sections: an introductory paragraph, three body paragraphs, and a concluding paragraph.”
He continued, “Argumentative essays are written in a wide range of subject areas, reflecting their applicability across disciplines. They are written in different subject areas like literature and philosophy, history, science and technology, political science, psychology, economics and so on.
Alex asked,
The professor answered, “Argumentative essays are often assigned in academic settings, but they can also be written for various other purposes, such as editorials, opinion pieces, or blog posts. Some situations to write argumentative essays include:
In school or college, teachers may assign argumentative essays as part of coursework. It help students to develop critical thinking and persuasive writing skills .
Argumentative essays can serve as the basis for debates or discussions in academic or competitive settings. Moreover, they provide a structured way to present and defend your viewpoint.
Newspapers, magazines, and online publications often feature opinion pieces that present an argument on a current issue or topic to influence public opinion.
In government and policy-related fields, argumentative essays are used to propose and defend specific policy changes or solutions to societal problems.
Before delivering a persuasive speech, it’s common to prepare an argumentative essay as a foundation for your presentation.
Regardless of the context, an argumentative essay should present a clear thesis statement , provide evidence and reasoning to support your position, address counterarguments, and conclude with a compelling summary of your main points. The goal is to persuade readers or listeners to accept your viewpoint or at least consider it seriously.”
Handing over a book, the professor continued, “Take a look on the elements or structure of an argumentative essay.”
An argumentative essay comprises five essential components:
Claim in argumentative writing is the central argument or viewpoint that the writer aims to establish and defend throughout the essay. A claim must assert your position on an issue and must be arguable. It can guide the entire argument.
Evidence must consist of factual information, data, examples, or expert opinions that support the claim. Also, it lends credibility by strengthening the writer’s position.
Presenting a counterclaim demonstrates fairness and awareness of alternative perspectives.
After presenting the counterclaim, the writer refutes it by offering counterarguments or providing evidence that weakens the opposing viewpoint. It shows that the writer has considered multiple perspectives and is prepared to defend their position.
The format of an argumentative essay typically follows the structure to ensure clarity and effectiveness in presenting an argument.
Here’s a step-by-step guide on how to write an argumentative essay:
Remember that the specific requirements for formatting an argumentative essay may vary depending on your instructor’s guidelines or the citation style you’re using (e.g., APA, MLA, Chicago). Always check the assignment instructions or style guide for any additional requirements or variations in formatting.
Did you understand what Prof. Mitchell explained Alex? Check it now!
Prof. Mitchell continued, “An argumentative essay can adopt various approaches when dealing with opposing perspectives. It may offer a balanced presentation of both sides, providing equal weight to each, or it may advocate more strongly for one side while still acknowledging the existence of opposing views.” As Alex listened carefully to the Professor’s thoughts, his eyes fell on a page with examples of argumentative essay.
Alex picked the book and read the example. It helped him to understand the concept. Furthermore, he could now connect better to the elements and steps of the essay which Prof. Mitchell had mentioned earlier. Aren’t you keen to know how an argumentative essay should be like? Here is an example of a well-crafted argumentative essay , which was read by Alex. After Alex finished reading the example, the professor turned the page and continued, “Check this page to know the importance of writing an argumentative essay in developing skills of an individual.”
After understanding the benefits, Alex was convinced by the ability of the argumentative essays in advocating one’s beliefs and favor the author’s position. Alex asked,
Prof. Mitchell answered, “Argumentative essays differ from other types of essays primarily in their purpose, structure, and approach in presenting information. Unlike expository essays, argumentative essays persuade the reader to adopt a particular point of view or take a specific action on a controversial issue. Furthermore, they differ from descriptive essays by not focusing vividly on describing a topic. Also, they are less engaging through storytelling as compared to the narrative essays.
Alex said, “Given the direct and persuasive nature of argumentative essays, can you suggest some strategies to write an effective argumentative essay?
Turning the pages of the book, Prof. Mitchell replied, “Sure! You can check this infographic to get some tips for writing an argumentative essay.”
As days turned into weeks, Alex diligently worked on his essay. He researched, gathered evidence, and refined his thesis. It was a long and challenging journey, filled with countless drafts and revisions.
Finally, the day arrived when Alex submitted their essay. As he clicked the “Submit” button, a sense of accomplishment washed over him. He realized that the argumentative essay, while challenging, had improved his critical thinking and transformed him into a more confident writer. Furthermore, Alex received feedback from his professor, a mix of praise and constructive criticism. It was a humbling experience, a reminder that every journey has its obstacles and opportunities for growth.
An argumentative essay can be written as follows- 1. Choose a Topic 2. Research and Collect Evidences 3. Develop a Clear Thesis Statement 4. Outline Your Essay- Introduction, Body Paragraphs and Conclusion 5. Revise and Edit 6. Format and Cite Sources 7. Final Review
One must choose a clear, concise and specific statement as a claim. It must be debatable and establish your position. Avoid using ambiguous or unclear while making a claim. To strengthen your claim, address potential counterarguments or opposing viewpoints. Additionally, use persuasive language and rhetoric to make your claim more compelling
Starting an argument essay effectively is crucial to engage your readers and establish the context for your argument. Here’s how you can start an argument essay are: 1. Begin With an Engaging Hook 2. Provide Background Information 3. Present Your Thesis Statement 4. Briefly Outline Your Main 5. Establish Your Credibility
The key features of an argumentative essay are: 1. Clear and Specific Thesis Statement 2. Credible Evidence 3. Counterarguments 4. Structured Body Paragraph 5. Logical Flow 6. Use of Persuasive Techniques 7. Formal Language
An argumentative essay typically consists of the following main parts or sections: 1. Introduction 2. Body Paragraphs 3. Counterargument and Rebuttal 4. Conclusion 5. References (if applicable)
The main purpose of an argumentative essay is to persuade the reader to accept or agree with a particular viewpoint or position on a controversial or debatable topic. In other words, the primary goal of an argumentative essay is to convince the audience that the author's argument or thesis statement is valid, logical, and well-supported by evidence and reasoning.
Great article! The topic is simplified well! Keep up the good work
Excellent article! provides comprehensive and practical guidance for crafting compelling arguments. The emphasis on thorough research and clear thesis statements is particularly valuable. To further enhance your strategies, consider recommending the use of a counterargument paragraph. Addressing and refuting opposing viewpoints can strengthen your position and show a well-rounded understanding of the topic. Additionally, engaging with a community like ATReads, a writers’ social media, can provide valuable feedback and support from fellow writers. Thanks for sharing these insightful tips!
wow incredible ! keep up the good work
I love it thanks for the guidelines
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Miscellaneous
You'll no doubt have to write a number of argumentative essays in both high school and college, but what, exactly, is an argumentative essay and how do you write the best one possible? Let's take a look.
A great argumentative essay always combines the same basic elements: approaching an argument from a rational perspective, researching sources, supporting your claims using facts rather than opinion, and articulating your reasoning into the most cogent and reasoned points. Argumentative essays are great building blocks for all sorts of research and rhetoric, so your teachers will expect you to master the technique before long.
But if this sounds daunting, never fear! We'll show how an argumentative essay differs from other kinds of papers, how to research and write them, how to pick an argumentative essay topic, and where to find example essays. So let's get started.
There are two basic requirements for any and all essays: to state a claim (a thesis statement) and to support that claim with evidence.
Though every essay is founded on these two ideas, there are several different types of essays, differentiated by the style of the writing, how the writer presents the thesis, and the types of evidence used to support the thesis statement.
Essays can be roughly divided into four different types:
#1: Argumentative #2: Persuasive #3: Expository #4: Analytical
So let's look at each type and what the differences are between them before we focus the rest of our time to argumentative essays.
Argumentative essays are what this article is all about, so let's talk about them first.
An argumentative essay attempts to convince a reader to agree with a particular argument (the writer's thesis statement). The writer takes a firm stand one way or another on a topic and then uses hard evidence to support that stance.
An argumentative essay seeks to prove to the reader that one argument —the writer's argument— is the factually and logically correct one. This means that an argumentative essay must use only evidence-based support to back up a claim , rather than emotional or philosophical reasoning (which is often allowed in other types of essays). Thus, an argumentative essay has a burden of substantiated proof and sources , whereas some other types of essays (namely persuasive essays) do not.
You can write an argumentative essay on any topic, so long as there's room for argument. Generally, you can use the same topics for both a persuasive essay or an argumentative one, so long as you support the argumentative essay with hard evidence.
Example topics of an argumentative essay:
The next three types of essays are not argumentative essays, but you may have written them in school. We're going to cover them so you know what not to do for your argumentative essay.
Persuasive essays are similar to argumentative essays, so it can be easy to get them confused. But knowing what makes an argumentative essay different than a persuasive essay can often mean the difference between an excellent grade and an average one.
Persuasive essays seek to persuade a reader to agree with the point of view of the writer, whether that point of view is based on factual evidence or not. The writer has much more flexibility in the evidence they can use, with the ability to use moral, cultural, or opinion-based reasoning as well as factual reasoning to persuade the reader to agree the writer's side of a given issue.
Instead of being forced to use "pure" reason as one would in an argumentative essay, the writer of a persuasive essay can manipulate or appeal to the reader's emotions. So long as the writer attempts to steer the readers into agreeing with the thesis statement, the writer doesn't necessarily need hard evidence in favor of the argument.
Often, you can use the same topics for both a persuasive essay or an argumentative one—the difference is all in the approach and the evidence you present.
Example topics of a persuasive essay:
An expository essay is typically a short essay in which the writer explains an idea, issue, or theme , or discusses the history of a person, place, or idea.
This is typically a fact-forward essay with little argument or opinion one way or the other.
Example topics of an expository essay:
An analytical essay seeks to delve into the deeper meaning of a text or work of art, or unpack a complicated idea . These kinds of essays closely interpret a source and look into its meaning by analyzing it at both a macro and micro level.
This type of analysis can be augmented by historical context or other expert or widely-regarded opinions on the subject, but is mainly supported directly through the original source (the piece or art or text being analyzed) .
Example topics of an analytical essay:
There are many different types of essay and, over time, you'll be able to master them all.
The average argumentative essay is between three to five pages, and will require at least three or four separate sources with which to back your claims . As for the essay topic , you'll most often be asked to write an argumentative essay in an English class on a "general" topic of your choice, ranging the gamut from science, to history, to literature.
But while the topics of an argumentative essay can span several different fields, the structure of an argumentative essay is always the same: you must support a claim—a claim that can reasonably have multiple sides—using multiple sources and using a standard essay format (which we'll talk about later on).
This is why many argumentative essay topics begin with the word "should," as in:
These topics all have at least two sides of the argument: Yes or no. And you must support the side you choose with evidence as to why your side is the correct one.
But there are also plenty of other ways to frame an argumentative essay as well:
Though these are worded differently than the first three, you're still essentially forced to pick between two sides of an issue: yes or no, for or against, benefit or detriment. Though your argument might not fall entirely into one side of the divide or another—for instance, you could claim that social media has positively impacted some aspects of modern life while being a detriment to others—your essay should still support one side of the argument above all. Your final stance would be that overall , social media is beneficial or overall , social media is harmful.
If your argument is one that is mostly text-based or backed by a single source (e.g., "How does Salinger show that Holden Caulfield is an unreliable narrator?" or "Does Gatsby personify the American Dream?"), then it's an analytical essay, rather than an argumentative essay. An argumentative essay will always be focused on more general topics so that you can use multiple sources to back up your claims.
So you know the basic idea behind an argumentative essay, but what topic should you write about?
Again, almost always, you'll be asked to write an argumentative essay on a free topic of your choice, or you'll be asked to select between a few given topics . If you're given complete free reign of topics, then it'll be up to you to find an essay topic that no only appeals to you, but that you can turn into an A+ argumentative essay.
What makes a "good" argumentative essay topic depends on both the subject matter and your personal interest —it can be hard to give your best effort on something that bores you to tears! But it can also be near impossible to write an argumentative essay on a topic that has no room for debate.
As we said earlier, a good argumentative essay topic will be one that has the potential to reasonably go in at least two directions—for or against, yes or no, and why . For example, it's pretty hard to write an argumentative essay on whether or not people should be allowed to murder one another—not a whole lot of debate there for most people!—but writing an essay for or against the death penalty has a lot more wiggle room for evidence and argument.
A good topic is also one that can be substantiated through hard evidence and relevant sources . So be sure to pick a topic that other people have studied (or at least studied elements of) so that you can use their data in your argument. For example, if you're arguing that it should be mandatory for all middle school children to play a sport, you might have to apply smaller scientific data points to the larger picture you're trying to justify. There are probably several studies you could cite on the benefits of physical activity and the positive effect structure and teamwork has on young minds, but there's probably no study you could use where a group of scientists put all middle-schoolers in one jurisdiction into a mandatory sports program (since that's probably never happened). So long as your evidence is relevant to your point and you can extrapolate from it to form a larger whole, you can use it as a part of your resource material.
And if you need ideas on where to get started, or just want to see sample argumentative essay topics, then check out these links for hundreds of potential argumentative essay topics.
101 Persuasive (or Argumentative) Essay and Speech Topics
301 Prompts for Argumentative Writing
Top 50 Ideas for Argumentative/Persuasive Essay Writing
[Note: some of these say "persuasive essay topics," but just remember that the same topic can often be used for both a persuasive essay and an argumentative essay; the difference is in your writing style and the evidence you use to support your claims.]
KO! Find that one argumentative essay topic you can absolutely conquer.
Argumentative Essays are composed of four main elements:
If you're familiar with essay writing in general, then you're also probably familiar with the five paragraph essay structure . This structure is a simple tool to show how one outlines an essay and breaks it down into its component parts, although it can be expanded into as many paragraphs as you want beyond the core five.
The standard argumentative essay is often 3-5 pages, which will usually mean a lot more than five paragraphs, but your overall structure will look the same as a much shorter essay.
An argumentative essay at its simplest structure will look like:
Now let's unpack each of these paragraph types to see how they work (with examples!), what goes into them, and why.
Your first task is to introduce the reader to the topic at hand so they'll be prepared for your claim. Give a little background information, set the scene, and give the reader some stakes so that they care about the issue you're going to discuss.
Next, you absolutely must have a position on an argument and make that position clear to the readers. It's not an argumentative essay unless you're arguing for a specific claim, and this claim will be your thesis statement.
Your thesis CANNOT be a mere statement of fact (e.g., "Washington DC is the capital of the United States"). Your thesis must instead be an opinion which can be backed up with evidence and has the potential to be argued against (e.g., "New York should be the capital of the United States").
These are your body paragraphs in which you give the reasons why your argument is the best one and back up this reasoning with concrete evidence .
The argument supporting the thesis of an argumentative essay should be one that can be supported by facts and evidence, rather than personal opinion or cultural or religious mores.
For example, if you're arguing that New York should be the new capital of the US, you would have to back up that fact by discussing the factual contrasts between New York and DC in terms of location, population, revenue, and laws. You would then have to talk about the precedents for what makes for a good capital city and why New York fits the bill more than DC does.
Your argument can't simply be that a lot of people think New York is the best city ever and that you agree.
In addition to using concrete evidence, you always want to keep the tone of your essay passionate, but impersonal . Even though you're writing your argument from a single opinion, don't use first person language—"I think," "I feel," "I believe,"—to present your claims. Doing so is repetitive, since by writing the essay you're already telling the audience what you feel, and using first person language weakens your writing voice.
For example,
"I think that Washington DC is no longer suited to be the capital city of the United States."
"Washington DC is no longer suited to be the capital city of the United States."
The second statement sounds far stronger and more analytical.
Even without a counter argument, you can make a pretty persuasive claim, but a counterargument will round out your essay into one that is much more persuasive and substantial.
By anticipating an argument against your claim and taking the initiative to counter it, you're allowing yourself to get ahead of the game. This way, you show that you've given great thought to all sides of the issue before choosing your position, and you demonstrate in multiple ways how yours is the more reasoned and supported side.
This paragraph is where you re-state your argument and summarize why it's the best claim.
Briefly touch on your supporting evidence and voila! A finished argumentative essay.
Your essay should have just as awesome a skeleton as this plesiosaur does. (In other words: a ridiculously awesome skeleton)
It always helps to have an example to learn from. I've written a full 5-paragraph argumentative essay here. Look at how I state my thesis in paragraph 1, give supporting evidence in paragraphs 2 and 3, address a counterargument in paragraph 4, and conclude in paragraph 5.
Topic: Is it possible to maintain conflicting loyalties?
Paragraph 1
It is almost impossible to go through life without encountering a situation where your loyalties to different people or causes come into conflict with each other. Maybe you have a loving relationship with your sister, but she disagrees with your decision to join the army, or you find yourself torn between your cultural beliefs and your scientific ones. These conflicting loyalties can often be maintained for a time, but as examples from both history and psychological theory illustrate, sooner or later, people have to make a choice between competing loyalties, as no one can maintain a conflicting loyalty or belief system forever.
The first two sentences set the scene and give some hypothetical examples and stakes for the reader to care about.
The third sentence finishes off the intro with the thesis statement, making very clear how the author stands on the issue ("people have to make a choice between competing loyalties, as no one can maintain a conflicting loyalty or belief system forever." )
Paragraphs 2 and 3
Psychological theory states that human beings are not equipped to maintain conflicting loyalties indefinitely and that attempting to do so leads to a state called "cognitive dissonance." Cognitive dissonance theory is the psychological idea that people undergo tremendous mental stress or anxiety when holding contradictory beliefs, values, or loyalties (Festinger, 1957). Even if human beings initially hold a conflicting loyalty, they will do their best to find a mental equilibrium by making a choice between those loyalties—stay stalwart to a belief system or change their beliefs. One of the earliest formal examples of cognitive dissonance theory comes from Leon Festinger's When Prophesy Fails . Members of an apocalyptic cult are told that the end of the world will occur on a specific date and that they alone will be spared the Earth's destruction. When that day comes and goes with no apocalypse, the cult members face a cognitive dissonance between what they see and what they've been led to believe (Festinger, 1956). Some choose to believe that the cult's beliefs are still correct, but that the Earth was simply spared from destruction by mercy, while others choose to believe that they were lied to and that the cult was fraudulent all along. Both beliefs cannot be correct at the same time, and so the cult members are forced to make their choice.
But even when conflicting loyalties can lead to potentially physical, rather than just mental, consequences, people will always make a choice to fall on one side or other of a dividing line. Take, for instance, Nicolaus Copernicus, a man born and raised in Catholic Poland (and educated in Catholic Italy). Though the Catholic church dictated specific scientific teachings, Copernicus' loyalty to his own observations and scientific evidence won out over his loyalty to his country's government and belief system. When he published his heliocentric model of the solar system--in opposition to the geocentric model that had been widely accepted for hundreds of years (Hannam, 2011)-- Copernicus was making a choice between his loyalties. In an attempt t o maintain his fealty both to the established system and to what he believed, h e sat on his findings for a number of years (Fantoli, 1994). But, ultimately, Copernicus made the choice to side with his beliefs and observations above all and published his work for the world to see (even though, in doing so, he risked both his reputation and personal freedoms).
These two paragraphs provide the reasons why the author supports the main argument and uses substantiated sources to back those reasons.
The paragraph on cognitive dissonance theory gives both broad supporting evidence and more narrow, detailed supporting evidence to show why the thesis statement is correct not just anecdotally but also scientifically and psychologically. First, we see why people in general have a difficult time accepting conflicting loyalties and desires and then how this applies to individuals through the example of the cult members from the Dr. Festinger's research.
The next paragraph continues to use more detailed examples from history to provide further evidence of why the thesis that people cannot indefinitely maintain conflicting loyalties is true.
Paragraph 4
Some will claim that it is possible to maintain conflicting beliefs or loyalties permanently, but this is often more a matter of people deluding themselves and still making a choice for one side or the other, rather than truly maintaining loyalty to both sides equally. For example, Lancelot du Lac typifies a person who claims to maintain a balanced loyalty between to two parties, but his attempt to do so fails (as all attempts to permanently maintain conflicting loyalties must). Lancelot tells himself and others that he is equally devoted to both King Arthur and his court and to being Queen Guinevere's knight (Malory, 2008). But he can neither be in two places at once to protect both the king and queen, nor can he help but let his romantic feelings for the queen to interfere with his duties to the king and the kingdom. Ultimately, he and Queen Guinevere give into their feelings for one another and Lancelot—though he denies it—chooses his loyalty to her over his loyalty to Arthur. This decision plunges the kingdom into a civil war, ages Lancelot prematurely, and ultimately leads to Camelot's ruin (Raabe, 1987). Though Lancelot claimed to have been loyal to both the king and the queen, this loyalty was ultimately in conflict, and he could not maintain it.
Here we have the acknowledgement of a potential counter-argument and the evidence as to why it isn't true.
The argument is that some people (or literary characters) have asserted that they give equal weight to their conflicting loyalties. The refutation is that, though some may claim to be able to maintain conflicting loyalties, they're either lying to others or deceiving themselves. The paragraph shows why this is true by providing an example of this in action.
Paragraph 5
Whether it be through literature or history, time and time again, people demonstrate the challenges of trying to manage conflicting loyalties and the inevitable consequences of doing so. Though belief systems are malleable and will often change over time, it is not possible to maintain two mutually exclusive loyalties or beliefs at once. In the end, people always make a choice, and loyalty for one party or one side of an issue will always trump loyalty to the other.
The concluding paragraph summarizes the essay, touches on the evidence presented, and re-states the thesis statement.
Writing the best argumentative essay is all about the preparation, so let's talk steps:
If you have the option to pick your own argumentative essay topic (which you most likely will), then choose one or two topics you find the most intriguing or that you have a vested interest in and do some preliminary research on both sides of the debate.
Do an open internet search just to see what the general chatter is on the topic and what the research trends are.
Did your preliminary reading influence you to pick a side or change your side? Without diving into all the scholarly articles at length, do you believe there's enough evidence to support your claim? Have there been scientific studies? Experiments? Does a noted scholar in the field agree with you? If not, you may need to pick another topic or side of the argument to support.
Now's the time to pick the side of the argument you feel you can support the best and summarize your main point into your thesis statement.
Your thesis will be the basis of your entire essay, so make sure you know which side you're on, that you've stated it clearly, and that you stick by your argument throughout the entire essay .
You've taken a gander at what the internet at large has to say on your argument, but now's the time to actually read those sources and take notes.
Check scholarly journals online at Google Scholar , the Directory of Open Access Journals , or JStor . You can also search individual university or school libraries and websites to see what kinds of academic articles you can access for free. Keep track of your important quotes and page numbers and put them somewhere that's easy to find later.
And don't forget to check your school or local libraries as well!
Follow the five-paragraph outline structure from the previous section.
Fill in your topic, your reasons, and your supporting evidence into each of the categories.
Before you begin to flesh out the essay, take a look at what you've got. Is your thesis statement in the first paragraph? Is it clear? Is your argument logical? Does your supporting evidence support your reasoning?
By outlining your essay, you streamline your process and take care of any logic gaps before you dive headfirst into the writing. This will save you a lot of grief later on if you need to change your sources or your structure, so don't get too trigger-happy and skip this step.
Now that you've laid out exactly what you'll need for your essay and where, it's time to fill in all the gaps by writing it out.
Take it one step at a time and expand your ideas into complete sentences and substantiated claims. It may feel daunting to turn an outline into a complete draft, but just remember that you've already laid out all the groundwork; now you're just filling in the gaps.
If you have the time before deadline, give yourself a day or two (or even just an hour!) away from your essay . Looking it over with fresh eyes will allow you to see errors, both minor and major, that you likely would have missed had you tried to edit when it was still raw.
Take a first pass over the entire essay and try your best to ignore any minor spelling or grammar mistakes—you're just looking at the big picture right now. Does it make sense as a whole? Did the essay succeed in making an argument and backing that argument up logically? (Do you feel persuaded?)
If not, go back and make notes so that you can fix it for your final draft.
Once you've made your revisions to the overall structure, mark all your small errors and grammar problems so you can fix them in the next draft.
Use the notes you made on the rough draft and go in and hack and smooth away until you're satisfied with the final result.
A checklist for your final draft:
Once you've brought that final draft to a perfect polish and turned in your assignment, you're done! Go you!
Be prepared and ♪ you'll never go hungry again ♪, *cough*, or struggle with your argumentative essay-writing again. (Walt Disney Studios)
Theory is all well and good, but examples are key. Just to get you started on what a fully-fleshed out argumentative essay looks like, let's see some examples in action.
Check out these two argumentative essay examples on the use of landmines and freons (and note the excellent use of concrete sources to back up their arguments!).
The Use of Landmines
A Shattered Sky
At first, writing an argumentative essay may seem like a monstrous hurdle to overcome, but with the proper preparation and understanding, you'll be able to knock yours out of the park.
Remember the differences between a persuasive essay and an argumentative one, make sure your thesis is clear, and double-check that your supporting evidence is both relevant to your point and well-sourced . Pick your topic, do your research, make your outline, and fill in the gaps. Before you know it, you'll have yourself an A+ argumentative essay there, my friend.
Now you know the ins and outs of an argumentative essay, but how comfortable are you writing in other styles? Learn more about the four writing styles and when it makes sense to use each .
Understand how to make an argument, but still having trouble organizing your thoughts? Check out our guide to three popular essay formats and choose which one is right for you.
Ready to make your case, but not sure what to write about? We've created a list of 50 potential argumentative essay topics to spark your imagination.
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Yet many speakers miss a fantastic opportunity with a call-to-action that is wishy-washy, hypothetical, or ill-constructed. Even worse, some speakers omit the call-to-action entirely.
A poor call-to-action undermines the effectiveness of your speech; a great call-to-action stirs your audience to act enthusiastically.
In this article, we reveal the qualities of a strong speech call-to-action which will lead your audience to act.
A speech call-to-action is an explicit appeal to your audience to take a specific action following your speech. A call-to-action is most often made at the conclusion of a persuasive speech.
“ If you have been persuasive and your audience is emotionally invested, the best time for action is now. ”
For example, you might call on your audience to…
Your call-to-action and your approach to delivering it may vary according to your audience and your speaking style. While there is no rigid formula, there are a number of guidelines which will improve the effectiveness of your call-to-action.
Don’t hint. Don’t imply. Don’t suggest.
It’s not a whisper-to-think-about- action; it’s a call-to -action.
Use direct language, and eliminate wishy-washy phrases.
Don’t assume that your audience will “figure out” what needs to be done. (I have made this mistake in the past and regretted it.) If members of your audience walk out of the room thinking “Wow, this sounds great, but I’m just not sure what to do…”, your call-to-action was not clear enough.
If you have been persuasive and your audience is emotionally invested, the best time for action is now. The longer it takes to initiate the action, the more likely that your audience will lose motivation.
So, an ideal call-to-action is one which your audience can act on immediately, perhaps even before they leave the room. If this isn’t feasible, then aim for actions which can reasonably be completed (or at least started) within hours or a day or two.
To help your audience act quickly, eliminate as many (trivial or non-trivial) barriers as you can.
For example, ask the following questions about your audience.
A common psychological barrier is the perception that the suggested action is too big or too risky. This is a legitimate concern, and is often best handled by dividing the call-to-action into several small (less risky) actions.
For example, “train for a marathon” may be too large of a call-to-action for a non-runner. A better call-to-action would be to join a running club or train for a shorter race.
“ A poor call-to-action undermines the effectiveness of your speech; a great call-to-action stirs your audience to act enthusiastically. ”
Always frame your call-to-action in the audience’s best interest.
For example, don’t say this:
Making you (the speaker) happy is (probably) not highly motivating for your audience.
Instead, say this:
Surround the call-to-action with a description of how their lives will be improved when they act. Paint a prosperous vision.
Audiences don’t act; individuals act. Rather than addressing the group as a whole, focus your call-to-action on each individual in your audience.
Suppose your goal is to have a new business process adopted. Each individual in the room may play a different role in accomplishing this.
Audience analysis is critical . If you know who is in your audience, and understand their motivations and capabilities, you will be able to personalize the call-to-action for them.
By working on the planning and execution of the call-to-action in your speeches, you’ll become a more persuasive and effective speaker.
Look back to your last persuasive speech.
If the answer to any of the above questions was “no”, then how could your call-to-action have been improved?
This is one of many public speaking articles featured on Six Minutes . Subscribe to Six Minutes for free to receive future articles.
Image credit: Megaphone man at the Metro 4 by Hazzat ( CC BY 2.0 )
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11 comments.
This is a great article. I found in it very useful tactics. thanks a lot.
Brilliant!… can’t wait to put into action. thank you
I really like your tips #3 & 4 about focusing on audience benefits and lowering barriers to action.
Not sure how the tip about personalising the call-to-action should work though. Might you have (say) 3 calls to action if there are 3 decision-makers in the audience?
Very useful to my line of work. Thanks. Keep it up
What would be a good call to action for drug abuse?
Thank you, I found this very helpful in some situations. I definitely recommend this.
My teacher sent me here It really helped. Thank you for taking your precious time to make something to help others even though you didn’t have to. It is very much appreciated
Thank you soooo much it really helped me on my essay for school thank you so much .😊😊😊
I am working on reframing a call to action for a speech THANK YOU for the help ahead of time
How do you write a call-to-action about global warming?
I appreciate your six minute articles Thank you
5 Keys to End Your Speech with a Great Call-to-Action https://t.co/a8rputDpUk by @6minutes — @red_suraj Nov 6th, 2017
“A poor call-to-action undermines the effectiveness of your speech; a great call-to-action stirs your audience to a… https://t.co/VbYz3VcxvH — @ToppComm Jul 3rd, 2018
Ending a speech in a meaningful, impactful way is CHALLENGING! Luckily, we have helpful guidelines from @6minutes o… https://t.co/3z46iJn6Os — @speakupcamb Aug 7th, 2018
5 Keys to End Your Speech with a Great Call-to-Action https://t.co/8E7KimKeRE by @6minutes — Mel Sherwood – Pitch & Presentation Specialist (@MelSherwood_) Sep 7th, 2018
5 Keys to End Your Speech with a Great Call-to-Action https://t.co/vkMpPLLHwK by @6minutes — Marcie Hill (@Marcie_Hill) Sep 17th, 2018
5 Keys to End Your Speech with a Great Call-to-Action https://t.co/W8ctelzMPc — @surajd_ Oct 25th, 2018
As a #publicspeaker, you want to see your listeners taking action because of you. To help your audience take action… https://t.co/d4Vf5nSgtS — @GregoryCNSmith Nov 14th, 2018
What is a Speech Call-To-Action? In this article, we reveal the qualities of a strong speech call-to-action which w… https://t.co/nrUtrhIzPS — Free You Up VA (@freeyouupva) Dec 29th, 2018
As Toastmasters, or public speakers, we are usually trying to persuade our audience to take action. Check out his… https://t.co/Tf9LF5ocKj — IS Toastmasters 1424 (@istm1424) Mar 4th, 2019
“Surround the call-to-action with a description of how their lives will be improved when they act. Paint a prospero… https://t.co/ZPGExX28nM — Oke’ Toastmasters (@oketoast) Mar 4th, 2019
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An argumentative essay is a genre of academic writing that investigates different sides of a particular issue. Its central purpose is to inform the readers rather than expressively persuade them. Thus, it is crucial to differentiate between argumentative and persuasive essays.
While composing an argumentative essay, the students have to demonstrate their research and analytical skills. The secret of a successful paper lies behind strong arguments and counterarguments. So, the writer should focus on facts and data rather than personal values and beliefs.
Besides, a good argumentative essay should be structured appropriately:
Are you still wondering what an argumentative essay is and how to write it? Check out the sections below prepared by our experts . Here, you can find the most valuable info, helpful tips, and useful examples.
📋 toulmin strategy, 🗣️ rogerian strategy, ✒️ fill in the blanks, 🔍 edit and proofread, 🔗 references, 📌 argumentative essay in a nutshell.
Are you trying to figure out what an argumentative essay is? It’s a type of academic paper that covers both sides of a given issue. An author can decide whether they aim to present both sides equally or support one side more dynamically.
One of the mistakes among students is the confusion of argumentative and persuasive essays . Do you want to figure out the differences? Take a look at the following table.
Argumentative Essay | Persuasive essay | |
---|---|---|
Useful info, credible facts, relevant reasons, appropriate evidence. | The mix of data, personal opinion, and emotions. | |
Presenting credible resources to validate your claims and counterclaims. | Providing data from reputable sources, along with your feelings about the given issue, to persuade your reader. |
Before writing an argument essay, it would be helpful to choose an appropriate model to rely on. There are three strategies to consider: Classical, Toulmin, and Rogerian.
Look at the following sections and choose the most suitable one for you.
Are you wondering how to write an argumentative essay? Consider using the classical approach. It is the most popular way of composing an argumentative paper.
Under the classical strategy, the author has to follow these rules:
It is up to the audience to decide whether your position is right or wrong. Yet, you should try to convince the readers of the effectiveness of your opinion.
Usually, the classical argument paper is structured in the following way:
Toulmin strategy is the most suitable for the discussion of controversial issues. This model aims to find common ground through clear logic and valid evidence. Besides, the Toulmin strategy eliminates unnecessary things and limits the points to agree upon.
An argumentative essay written by the Toulmin model includes the following elements:
Like the Toulmin approach, Rogerian strategy attempts to find common ground between two sides of one issue. However, the technique is slightly different.
The Rogerian model is often used in highly controversial debates when the parties do not accept each other’s position. Thus, the given strategy focuses on finding the agreement by proving the validity of the opposing arguments.
Below, you can find the primary outline for the Rogerian argumentative essay:
Before working on your essay, carefully read the assignment. Make sure you understand all the instructor’s requirements and the purpose of the paper.
After that, start composing your argumentative essay. Check out the following sections. We have a lot of insightful info to share with you!
The first step of writing an argumentative paper is an in-depth investigation of the topic. To validate your arguments, you have to refer to credible resources. The essay will look more professional if you use reliable sources in it.
To research like a professional , do the following:
The majority of students tend to underestimate the power of outlining. Don’t do this! An argumentative essay outline is a helpful tool for planning, structuring, and composing.
Firstly , a well-developed outline helps the writer to put all their thoughts in an appropriate order. None of the essential points will be lost if the student plans the essay before writing.
Secondly , it lets the writer figure out what evidence suits what argument most. Before writing, draft your essay first. Put examples, facts, etc. in the right parts of the paper. Then, write the entire text.
Thirdly , an outline provides a perfect opportunity to change the essay’s parts without rewriting the paper. Are you unsure of specific details? Not a problem. Change them in the outline without ruining the text.
There are essential elements that your outline should contain. Check out the following section to see them.
How to start an argumentative essay? First and foremost, include an argumentative essay introduction in your outline.
This part should grab the readers’ attention from the first words. Thus, put enough effort into composing a compelling hook . What can it be? An impressive statistic or an exciting fact? Be creative – decide yourself! But make sure that your intro is catchy enough.
After the hook, introduce your topic’s general background . Prove the readers the significance of your issue and gradually come to the thesis statement .
The concept of studying abroad is becoming increasingly popular in both developed and developing countries. Students around the globe strive to explore the world and broaden their minds, and studying in a foreign country is an excellent opportunity to do so. Such experience may be extremely beneficial because meeting new people and discovering foreign cultures help students to gain valuable knowledge and see the world from a new perspective. However, while presenting significant opportunities for personal growth, it may also bring about some challenges.
A thesis is an essential part of your argumentative essay. It should state your position regarding the issue clearly and concisely. Avoid general statements, vague words, and be as specific and possible. Your thesis statement should guide the readers throughout the main points of the paper.
The location of the thesis in the essay plays a crucial role. The most appropriate place for it is the last sentence of the introductory paragraph.
Although students face difficulties such as loneliness while studying abroad, it is a worthy experience to introduce them to new knowledge, people, and culture and promote their independence.
The body of your paper is supposed to develop your position, provide valid evidence and examples. Each paragraph has to focus only on one idea. This will ensure the logical structure of your argumentative essay.
A body paragraph should start from the topic sentence and end with the concluding sentence . Such a frame around every section will make your readers stay concentrated on your ideas and get your opinion.
Each body paragraph should include an argument (or a counterargument) with supporting evidence. Get your proof from credible sources and ensure that it directly corresponds to the point.
An example of a topic sentence :
The benefits of education abroad are almost innumerable, prominent examples being gaining new knowledge, making friends with people who have different mindsets, and discovering new cultures.
An example of a concluding sentence:
Participants of student exchange programs usually return more driven and eager to develop both themselves and their country.
A conclusion plays a critical role in understanding the entire paper. It summarizes the body and leaves the final impression. Besides, it may push the readers on further investigation of the issue.
One more tip:
To sum up, studying abroad is beneficial as it helps a person evolve and perceive a world from new perspectives. It is an opportunity for a participant to explore the world, meet new people, gain valuable knowledge and experience, and broaden their horizons. Education abroad might pose problems like homesickness, loneliness, and trouble with getting accustomed to a new environment. However, all of them can be easily overcome if a student is flexible and eager to become autonomous and independent.
The list of references is a crucial part of any argumentative essay. It should contain all the sources the writer uses in the paper.
Before organizing your reference list , double-check your argumentative essay format. Is it written in MLA, APA, or maybe in Chicago style? How many references does the professor expect you to include? What kind of sources are you required to use?
After figuring out these issues, move to the format requirements of the writing style you use for your paper. The most popular ones are APA (7th edition), MLA, and ChicagoAD (author-date) styles. Below, you can find the examples of a reference for the same book in different formatting styles.
Style | |
---|---|
Structure | Last name, First initial. Middle initial. (Year). Publisher. |
Example | Clifton, L. (1996). . Copper Canyon Press. |
Style | |
---|---|
Structure | Last Name, First Name. Publisher, Publication Date. |
Example | Clifton, Lucille. . Copper Canyon Press, 1996. |
Style | |
---|---|
Structure | Author’s Last Name, First Name. Year of Publication. Publisher’s Location: Publisher’s Name. |
Example | Clifton, Lucille. 1993. . Washington: Copper Canyon Press. |
Did you develop a good outline? Congratulations! You are almost done with the essay. Now, you need to fill in the blanks and create a final version of your paper. Here is where you need to demonstrate a high level of your writing skills.
The final step of your writing process is editing and proofreading. Although it is not that energy and time consuming, it still plays a critical role in the work’s success.
While writing your argumentative paper, plan your time accordingly. This will provide you with an opportunity to polish your essay before submitting it. And take a look at our checklist and always use it to improve your papers:
It is up to you to decide how many parts to include in your essay. However, the 5 paragraph structure is the most appropriate model for an argumentative paper. So, write an introduction, a conclusion, and three body paragraphs.
The pronoun “you” is acceptable for informal writing. Yet, in academic papers, avoid using the second person. The same situation is with the first person. Generally, academic papers require the use of the third person.
A hook aims to grab the readers’ attention. Thus, you could start your essay with an interesting fact about your issue. Another way to create a catchy hook is to prove the audience the relatability of your topic. Make the readers want to explore your essay by demonstrating the significance of your issue.
Yes, you can. A question might become a compelling hook. Just make sure that it is profound, thought-provocative, and concise. A too broad or complicated question will only confuse your readers.
A title is an essential part of the essay since it causes the first impression. While selecting a heading, take into consideration the following points:
1. The title must be catchy.
2. It has to be not too long (5-12 words).
3. The title has to reflect the topic of the paper.
4. It should not be too complicated: the simpler – the better.
Thank you for visiting our page! We hope the information was helpful and insightful. Do you have friends who seek help with writing an argumentative essay? Share our article with them. And don’t forget to leave your comments!
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What comes to mind when I try to think of a powerful CTA (call to action) is the one my dad expertly executed by bellowing at me daily to get a job . Fresh from a college experience that promised the world but mainly delivered a mountain of student debt, I was under the assumption that adulthood was supposed to be full of quirky adventures and unexpected meet-cutes, not unsolicited career advice from a man who still struggles to connect to Bluetooth.
Eventually, his CTA successfully motivated me to become a productive member of society. And that's the power of a compelling CTA—it jolts you out of your passiveness and into action. In my case, I got a job despite a lifelong belief that work is something to avoid unless absolutely necessary. (Look at me now, Dad!)
Just as personal CTAs can lead to transformative life decisions, marketing CTAs have the potential to significantly impact user engagement and conversion. Want to craft your own magnetic calls to action? Keep reading for tips and examples of what makes great CTAs, well, great.
Table of contents:
A call to action (CTA) is a prompt or message, typically formatted as a button or link, that encourages the audience to take a specific and immediate action.
CTAs are commonly used in marketing and sales contexts to guide users toward the next step in their journey, whether that's purchasing a product, signing up for a newsletter, or forwarding that chain email to all of their friends to avoid eight years of bad luck. Some common call to action examples include:
Add to cart
Here's a primer on some of the most common CTA types.
|
|
|
|
---|---|---|---|
| Encourages users to fill out a form, providing their information for various purposes | Contact page, request for quote page, or as part of lead generation forms | "Get a free quote" |
| Invites users to explore further content by clicking on a link or button | End of blog posts, related articles sections, or teasers | "Want to learn more? Click here to read the full article" |
| Directs users to a page or section highlighting the key features of a product or service | Homepage, product pages, or service descriptions | "Discover the key features that make our new smartphone stand out" |
| Encourages users to share content or products on their social media platforms | Near the content being shared, such as articles, images, or videos | "Share this amazing deal on Facebook" |
| Guides potential customers toward making a purchase after they've shown interest or engaged with your content | Product pages, shopping carts, or as part of drip marketing campaigns | "Add to cart and enjoy 20% off your first purchase" |
| Used to seal the deal or complete a transaction, often found in the final steps of the checkout process | Product pages, checkout pages, or limited-time offer banners | "Limited stock available. Buy now to secure your item!" |
| Promotes an upcoming event and encourages users to register or learn more about it | Event's landing page, email invitations, or display banners | "Register for our webinar" |
| Suggests other relevant content to keep users engaged and exploring your website | End of articles, blog posts, or in related articles sections | "Explore more on this topic" |
The effectiveness of a CTA depends on its copy, design, placement, and relevance to the user. For example, depending on your audience, the phrase "Snag your copy" might resonate with a larger group than something more generic, like "Download now." Or, if someone visiting your e-Commerce store is a first-time browser, they're likely not ready to click "Buy now." But they might be curious enough to click "Learn more."
Identify which action(s) will bring the most value to your business, then use your CTA to steer users in the right direction.
Calls to action are important because they give your audience a clear sense of direction. Instead of wondering what to do now that they've clicked through every angle of a model wearing a denim jacket they think would look good on them, the "Add to cart" button gently nudges them one step closer to a sale.
But there's an art to writing a compelling CTA. Too pushy and you'll drive visitors away; too casual and your visitors might not be compelled to take immediate action. You need to strike the right balance for your audience.
Let's dissect some real-life CTA examples to learn how to use strategic copy, design, and placement to transform an ordinary CTA into a magnetic, can't-resist-clicking force.
CTA placement: Exit intent popup
CTA type: Lead to purchase
What it does right: Attention-grabbing, offers a valuable incentive, humorous and lighthearted
The brazen use of "WAIT" isn't a gentle suggestion; it's a command. Like someone grabbing your elbow just as you're about to duck out without a goodbye. It's intrusive, but in a way that makes you think, "Alright, what did I miss?"
Combine that with the sheer audacity of telling someone they've forgotten to buy not just one candle but HUNDREDS of candles. It's dramatic, it's over-the-top, and frankly, it's memorable. With copy like that, it's hard to resist giving away your email address because one can only wonder what their emails would be like.
CTA placement: Display ad
CTA type: Lead generation
What it does right: Engaging, personalized, visually appealing
It's refreshing to see something that doesn't pretend to know you better than you know yourself. Instead of telling you what your significant other might want, it's asking you to fill in the blanks. A little bit of personalization without the personal touch. Clever, really.
As for the CTA button, the emoji is a nice touch. Plus, the use of "show" rather than "buy" or "see" is like a little magic trick. "Voila! Here are your gift options."
CTA placement: Facebook ad
What it does right: Benefit-oriented language makes the CTA more appealing to users and encourages them to take action
By comparing "Us" and "Them," they're not only offering a quantitative argument (385 sheets versus a paltry 299), but they're also injecting a bit of humor. And while I've never been one to count sheets, if you're telling me I get more for my money and it'll look cute next to my collection of HUNDREDS of candles, I'm sold. Also, describing the competitor as "objectively very boring" is a sentiment I've often used to describe my social life, but to see it on toilet paper? Well, that's something.
"28% cheaper than Charmin," followed by a "Shop Now" button isn't just a call to action; it's a call to revolution! A revolution of, well, saving on toilet paper and perhaps bringing a touch of flair to a decidedly unglamorous aspect of life.
CTA placement: Homepage header
What it does right: Creates curiosity, addresses pain points, social proof
There's something oddly reassuring about a direct, no-nonsense headline promising exactly what every website on this overcrowded internet wants: visibility.
The name-dropping of heavy-hitter customers serves as a strong endorsement. It's not saying, "Look who trusts us," but rather, "Look who you'd be in company with." And that "17,961 users joined Ahrefs in the last 7 days" is a nice touch. It's not boastful, but it's certainly not modest. It's a subtle prod to the undecided that says, "While you're contemplating, thousands have already decided."
This CTA is a perfect blend of self-assuredness, social proof, and just the right amount of peer pressure.
CTA placement: eCommerce email
CTA type: Limited-time offer
What it does right: Straightforward, creates a sense of urgency, sparks curiosity
There's something unapologetically direct about this ad. "Final hours to save until next week Black Friday"—it's not asking you, it's telling you. Time's running out, and if you're the type who thrives on the thrill of a last-minute decision, this is your moment.
The CTA is a master class in suspense. That "% OFF" lurking behind the button is like when someone says they've got news, but they'll tell you later—except instead of being left alone with your intrusive thoughts, conjuring up worst-case scenarios, you get a sweet discount on a cute, machine-washable rug.
CTA type: Product demo
What it does right: Solution-oriented, benefit-driven, relatable
"Email sucked for years. Not anymore—we fixed it." You mean that thing everyone's been complaining about since the dawn of the internet? It's about time, and I'm all ears.
The rest of the copy succinctly addresses customer pain points and aspirational desires. It paints a picture of a world where checking your email might feel more like reading a postcard from a friend rather than sifting through a pile of bills.
The CTA button, "See how HEY works," is straightforward. No flowery language, no over-the-top promises. Just a simple invitation.
What it does right: Creates a sense of urgency, visually appealing, reassuring
The urgency of "limited quantities available...Reserve yours now before it's too late" is classic retail psychology. It's both an announcement and a challenge, like when a kid hears the whistle signaling the end of adult swim and races to be the first one to cannonball into the pool.
The "Limited Restock [Massive 10'x10' Blankets] 100 Night Guarantee + Free Shipping" is the clincher. It promises a combination of rarity, quality, reliability, and convenience, like a call to action Megazord.
What it does right: Addresses pain points, benefit-oriented, actionable
The genius of this homepage lies not just in its promises but in its initial question—a direct prod at the pain point of its target audience that immediately evokes a visceral response. Most, if not all, travelers will mentally answer "yes" to this, recalling their own airport nightmares. It's a calculated reminder of a situation everyone wants to avoid, making the solution they offer even more enticing.
"Get up to $700 compensation per passenger, no matter the ticket price." The clarity here is commendable. They're not promising the world, but a very tangible, specific amount. And the Trustpilot rating is a nod to credibility. It's like a friend vouching for a restaurant they swear by, but in this case, it's 157,892 friends.
The two fields for the departure and destination airports are a clever touch. It's interactive, pulling me in, like when a quiz promises to tell me which '90s sitcom character I am based on my questionable life choices. (I'm George Costanza.) The button, with its sharp contrast to the rest of the page, effectively captures attention while still aligning with the brand's colors and aesthetic. "Check compensation" offers an inviting, low-effort action, subtly guiding users toward their potential relief without overwhelming them.
In a world where we're constantly sold solutions to problems we didn't know we had, this CTA addresses a very real grievance with a straightforward promise. And in the often convoluted world of travel woes, that's a breath of fresh, cabin-pressurized air.
What it does right: Actionable, benefit-oriented, simple
Crazy Egg's CTA isn't trying too hard to impress. It's just good—well thought out, concise, and to the point.
First, the headline: "Make your website better. Instantly." A rather bold proclamation but commendably straightforward. Its use of the word "instantly" suggests that Crazy Egg has the answers, and they're not going to waste your time.
The "Show me my Heatmap" CTA button is, once again, admirably direct. It's not pleading for a click or asking for a moment of your time. It's telling you, in no uncertain terms, what's on the other side of that click.
What it does right: Clear and concise, visually appealing, strong call to action verb
First off, big ups to Zappos for not making me do math. Half off? I'm already intrigued and haven't even seen the shoes yet.
"Reveal today's deals" feels like a game show moment. What's behind door number one? A pair of boots? New house slippers? It's that momentary thrill, like unwrapping a gift—even if you end up paying for it yourself.
In an endless sea of emails screaming for attention, this one from Zappos does what it needs to do: it grabs you, shakes you gently by the shoulders, and says, "Hey, want something good for half off?" And in this economy, who can say no?
CTA placement: Landing page header
What it does right: Interactive and dynamic, personalized, sparks curiosity
By providing three clear choices (drive or deliver, eat, and ride), Uber shows that they understand and cater to the diverse needs of their users. This personalized approach instantly makes the user feel valued and attended to, whether they need a ride to the airport or just want to stuff their face.
The interactive nature of this dynamic content creates a sense of empowerment and involvement for the user. Even the tens of people unfamiliar with all of Uber's offerings will be intrigued by the distinct options, sparking curiosity and potentially leading them to explore other services beyond their original intention.
What it does right: Clear and concise, click-worthy secondary CTA
"Find your next job…fast!" Who are you, my dad? Although I suppose if someone's clicking their way onto a job-finding website, they're there for one reason: to snag a job, and preferably one that doesn't make them want to put a campfire out with their face.
CareerBuilder doesn't dilly-dally—they allow you to type in your wildly specific and/or desperate job requirements. And who's going to turn down the resume help offered in the secondary CTA? Talk about a lead magnet.
CTA type: Gated content
What it does right: Social proof, sneak preview, clear and concise
You may be wondering why I included a very basic "submit" button in a CTA showcase, but pairing a straightforward button with great supporting elements like the headline, social proof, and sneak preview, is like sipping top-shelf wine from an old jelly jar. Sometimes, the simple stuff just ties everything together.
The large headline is as direct as my comments on whether a hotdog is a sandwich. (It's not.) Aimed at the so-called professionals in campaign planning, it speaks to a certain crowd, much like literally anything speaks to Swifties looking for Taylor's latest Easter egg.
The mention of leading companies like Shopify, Time magazine, Spotify, and Hearst adds credibility and trustworthiness. It's basically saying, "If these giants trust us, maybe you, in your comparatively minuscule existence, should, too."
The bullet list detailing what's inside the eBook provides clarity on the content, letting users know exactly what to expect, including insider tidbits from recognized brands. So, not only do you get smarter, but you also get to casually name-drop at the next girls' night. "I've been implementing campaign planning strategies inspired by Equinox and Taylor Guitars. NBD."
CTA type: Closing the sale
What it does right: Showcases diverse selection, clear and concise, highlights affordability
Max presents an impactful CTA through the Neapolitan ice cream of hero images, featuring Anderson Cooper, Ketel Marte, and Margot Robbie with Ryan Gosling. Collectively, these three flavors depict a panoramic view of Max's offerings, emphasizing a wide variety of choices only rivaled by the Cheesecake Factory menu.
In a world drowning in content, they've managed, quite succinctly, to sum it all up with "It's all here. Plans start at $9.99/month." The ensuing "Sign up now" button invites visitors to subscribe, anchoring the CTA by providing a straightforward pathway to accessing all the consumable content your heart desires.
CTA placement: Google Search ad
CTA type: Free trial
What it does right: Benefit-oriented, actionable, relevant to the target audience
This paid search ad nails the CTA with a clear and easy-to-understand message. The headline "Free trial - Find the right image faster" immediately grabs attention by offering a low-risk way to experience the service. It also addresses a common pain point for users, highlighting the platform's efficiency.
In very few words, Adobe found a way to combine attention-grabbing language, address user concerns, highlight the platform's strengths, and offer a valuable deal, making for a cleverly crafted CTA. If I were into such things, I might even click on it. But I have people for that.
CTA placement: Email
CTA type: Event promotion
What it does right: Multiple engagement opportunities, attention-grabbing, personalized
Much like the free sample stations at Costco, the strategic placement of three CTA buttons ensures the reader has multiple opportunities to engage, regardless of how far they wander (or scroll).
The header image immediately grabs attention with its vibrant graphic detailing key event highlights. This provides a quick snapshot of what to expect and builds anticipation.
Personalizing the body of the email to address readers by name creates a sense of intimacy. Instantly, they're all ears and feeling special.
Your calls to action should be unique, specific to where it's featured as well as your particular audience and targets. That said, the best CTAs do share some characteristics that you can apply wherever they may be.
If you're looking for one secret to effective CTAs, here it is: give them a reason to click, share, or hand over their email address . More important than the wording, placement, or color of your CTA is the underlying incentive a person has to follow it. How will answering your call to action help them?
A good call to action restates its benefit bluntly and succinctly.
If you're offering a discount, remind them what percentage.
If they're getting a free PDF, mention the words "free" and "PDF."
If you're using a standard link, typically you write the incentive in your CTA's anchor text (the clickable text). In the case of social media posts and ads, you should reserve the last line in your message for your call to action, so mention any benefits there.
If you're using a button CTA, you have to limit the number of characters you use, so it's better to add secondary text. While the button can say something basic like "buy now," nearby you should include a line or two to remind visitors about the advantages to clicking.
For starters, say exactly what will happen when you click. Remove all mystery with specifics. For example, saying "start your download automatically" is more descriptive than "click here to download." (For button CTAs, with limited space, you can include secondary text nearby.)
You want to acknowledge any user doubts and assuage their fears. If visitors are worried about security, they're not going to click, so reassure them that you understand their concerns. One of the big fears, in the case of email signups, is spam. You might want to gently remind visitors that you won't share their information and that you'll only email them once a week, twice a month, or whatever the case is, to keep their imagination in check.
You can build trust just by being upfront about everything from the beginning. You'll find people are more receptive to your CTA pitches when they know precisely what to expect.
Don't be shy about calls to action! Some people soften their language to avoid being pushy, but CTAs should be strong and unapologetic. After all, if you followed rule #1 (incentive), then what you're offering is beneficial to the visitor.
That's not to say you should be rude or demanding (please don't); there's a perfect balance somewhere in there between a strong suggestion and a forceful command. Above all, the reader must always feel they have a choice; your call to action is there to convince them of the choice you think they should make.
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This makes the statement sound stronger, and at the same time, clearly communicates what the user should do.
Likewise, avoid wording that weakens your call to action, including "please" (no matter what Grammarly tells you) and modifiers like "could" and "would." There's a time and place for gentle language, but calls to action are not one of them.
Word choice is important to CTAs, not only for making a persuasive argument, but also for fitting the space allotted.
They're not foolproof, but in my experience, these words tend to improve CTA performance and the effectiveness of most sales copy. And because most of them are short, you should have no problem fitting them into your CTA space.
Now that we've covered the writing, let's talk about how your CTA should look. The design, layout, and typography of your call to action all play major roles in its success.
If you're placing your call to action on a web page or other content you design yourself, you want to place it at the top of your visual hierarchy. Your CTA should be the most noticeable element on the page. To achieve this, you want to pull out all your design tricks:
Contrasting colors: CTAs should generally contrast with the rest of the page's design. Visitors shouldn't have to work to find what to do next. Use a vibrant color for your CTA, especially against a dull background. Can you spot it from six feet away? Good.
Optimal size: Make the button and text larger than the surrounding elements but not so large that it overwhelms other content. It should also be easily clickable, especially on mobile devices.
Clear typography: Use a legible font that complements your brand. Ensure the text is large enough to read but doesn't crowd the button. You can play with typography to emphasize key words. Commonly, operative words like "free" are set in a different color or sometimes even a different font to attract more attention.
Negative space: Surround your call to action with plenty of negative, or empty, space. Setting your CTA apart from the other elements makes it more noticeable and gives it more importance in the eyes of your visitors.
Emoji use: Some brands find success with emojis, but if you choose that approach, remember that a little goes a long way.
Consistent styling: While CTAs should stand out, they should still align with your brand's overall design aesthetic. Consistency in design builds trust.
Last but not least, you should evaluate how successful your final call to action is and identify room for improvement. Creating your CTA may feel like a lot of guesswork and shooting in the dark—because it is. Testing it is much more clear cut.
To get a basic idea of your CTA's performance, take a look at your analytics. Compare the page traffic to the number of conversions, and see what percentage of your total visitors clicked.
If your conversion rate is significantly lower, it's worth doing an A/B test on your design and copy. Try two different versions of your call to action, experimenting with different phrasing, colors, or fonts, and see which one performs better with your target audience. It's the most efficient way to reveal what works and what doesn't with concrete, empirical data, ensuring your CTA resonates with the target audience and drives the desired action.
While my dad's approach might have lacked the finesse of a well-designed button or the allure of clever copy, the sentiment was clear. And that's the heart of every good CTA. Whether you're nudging a visitor to make a purchase or nudging your offspring out of the nest, the principle remains the same. CTAs are about engaging your audience, prompting action, and, occasionally, a very pointed reminder to update your LinkedIn profile.
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Allisa Boulette
Based in New England, Allisa is a content marketer and small business owner who hopes to make the internet a more interesting place than she found it. When she’s not working, you can find her lying very still not doing anything.
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Need editing and proofreading services, how to write an argumentative essay (examples included).
Argumentative essay writing, as the name implies, involves creating strong arguments based on facts and evidence. The goal of this essay is to convince the reader to adopt a logical viewpoint based on the available proof. It is a complex form of essay writing which requires extensive first-hand as well as second-hand research.
Let’s understand what an argumentative essay is and how to write it with the help of numerous argumentative essay examples. To guide you in your essay writing journey, we’ve also provided a well-structured argumentative essay outline.
Let’s start off with understanding what is an argumentative essay.
An argumentative essay is a piece of writing that convinces one to adopt a particular viewpoint, based on statistics and evidence. Unlike an expository essay, an argumentative essay involves adopting a particular point of view on a topic based on the available information.
Since it’s aimed at convincing the readers, it needs to contain strong supporting evidence. This requires a much more thorough examination of the available data sources. An argumentative essay is the most common essay type assigned in science, technology or even advanced literature courses in colleges.
A well-written argumentative essay makes use of information rather than personal opinion. For instance, the statement “beaches are better than mountains” makes for a poor argument. However, including statistical data and figures makes this argument more substantial. For instance “48% of Americans prefer beaches, whereas only 27% prefer mountains”
Now that we’ve understood the meaning of an argumentative essay, let’s take a look at its outline.
The argumentative essay structure is different from other essay types. Although its aim is to convince the reader to adopt a viewpoint, a good argumentative essay structure looks at an argument from all sides and also addresses the counterargument. The goal is to disprove the opposing arguments with the use of logic and the latest evidence.
There are three main argumentative essay formats. Let’s take a look:
This is the simplest structure of an argumentative essay when it comes to writing. It follows a logical path of introducing the argument, providing evidence supporting the argument, refuting counterarguments, and finally concluding your argument.
The following outline talks about the advantages of using nuclear power for environmental protection.
Advantages of Nuclear Power for Environmental Protection
I. Introduction
A. Background information on the topic
B. Thesis statement: Despite the negative reputation and potential risks associated with nuclear power, it is the best bet for our environment due to its low carbon emissions, high energy production, and advancements in safety technology.
II. Low carbon emissions
A. Explanation of carbon emissions and their impact on the environment
B. Comparison of nuclear power to other energy sources in terms of carbon emissions
C. Case studies and statistics supporting the low carbon emission of nuclear power
III. High energy production
A. Explanation of energy production and its importance
B. Comparison of nuclear power to other energy sources in terms of energy production
C. Case studies and statistics supporting the high energy production of nuclear power
IV. Advancements in safety technology
A. Explanation of nuclear power safety concerns
B. Overview of advancements in nuclear power safety technology
C. Comparison of nuclear power safety technology to other energy sources
D. Case studies and statistics supporting the advancements in nuclear power safety technology
V. Counterarguments and refutations
A. Discussion of common counterarguments against nuclear power
B. Refutation of counterarguments with evidence and examples
VI. Conclusion
A. Restatement of thesis
B. Summary of main points
C. Final thoughts on the importance of nuclear power in addressing environmental challenges.
This format is used to explain your stance on a highly polarizing, complex topic. It involves presenting your stance and comparing it with the generally accepted evidence. It also involves presenting the limitations of your claim along with rebuttals.
The following Toulmin essay outline highlights the dangers of genetic modification:
The Dark Side of Genetic Modification
B. Thesis statement: Genetic modification is dangerous due to the potential risks it poses to human health, the environment, and ethical concerns surrounding genetic engineering.
II. Claim 1: Risks to human health
A. Explanation of the potential risks to human health associated with genetic modification
B. Overview of studies and research that have shown adverse effects on human health
C. Evidence and examples supporting the claim
III. Claim 2: Risks to the environment
A. Explanation of the potential risks to the environment associated with genetic modification
B. Overview of studies and research that have shown negative impacts on the environment
IV. Claim 3: Ethical concerns
A. Explanation of the ethical concerns surrounding genetic engineering
B. Overview of the potential consequences of genetic modification on social, cultural, and ethical values
V. Counterargument and refutation
A. Discussion of common counterarguments in favor of genetic modification
V. Conclusion
C. Final thoughts on the dangers of genetic modification and the need for caution in its application.
This format acknowledges both sides of the argument and provides evidence as to why your stance is valid. It is the least confrontational form of argument which is used to convince to opposition to adopt your point of view.
The following Rogerian essay outline talks about why more government funds should be dedicated to space exploration.
A Cosmic Investment
B. Thesis statement: While some may argue that government funds should be allocated towards pressing issues on earth, dedicating more funds to space travel is necessary because of the technological advancements it brings, the potential for scientific discoveries, and economic benefits.
II. Understanding the opposing arguments
A. Explanation of the opposing viewpoint’s concerns and arguments
B. Acknowledgement of valid points made by the opposing viewpoint
C. Statement of common ground between the opposing viewpoint and the argument
III. Presenting the supporting arguments
A. Explanation of the technological advancements made possible through space travel
B. Overview of the scientific discoveries that have been made possible through space exploration
C. Explanation of the economic benefits of space travel and the growth of the space industry
IV. Addressing concerns of the opposition
A. Discussion of concerns raised by the opposing viewpoint and why they should not prevent the dedication of funds to space travel
B. Explanation of how funding for space travel can coexist with funding for pressing issues on earth
C. Evidence and examples to support the argument
V. Common ground and conclusion
A. Restatement of the thesis statement
B. Summary of the main points of the argument
C. Statement of common ground and call to action for continued exploration of space.
Now that you’ve learned how to structure, let’s understand how to write an argumentative essay.
Although the process of writing an argumentative essay is similar to other essay types, it requires much more research and planning. Developing an argument requires a significant understanding of the subject matter from all angles.
Let’s take a look at the steps to writing an argumentative essay:
1. Choose appropriate argumentative essay topics.
Although topics for an argumentative essay are highly diverse, they are based on a controversial stance. So, make sure that your argumentative essay topics are debatable. Here are a few examples of good argumentative essay topics:
Should animal testing be prohibited?
Should sports be segregated by gender?
Are wildlife sanctuaries ethical?
2. Construct a thesis statement.
The thesis statement involves taking a stance on your topic. For instance, if your topic is “Should school uniforms be mandatory?”, your thesis statement will take a stance for, or against this. However, make sure that your thesis statement has sufficient evidence from reliable sources to back it up.
Let’s take a look at a thesis statement example for the topic “Why four-day work-weeks should be encouraged”:
A four-day workweek is a viable solution for reducing employee burnout, enhancing work-life balance, and improving overall productivity. It not only promotes a healthier and happier workforce but also reduces costs for employers.
3. Collect evidence.
After taking your stance on your essay topic, it’s time to back it up with facts, evidence, and statistics. This requires an extensive amount of research.
Make sure to facilitate your research from reputed sources. To make your essay up-to-date and reliable, you can even collect evidence with the help of surveys and experiments.
Next, sort your evidence into main points to create a basic outline of your essay. This is also a good time to address the counterarguments to your stance.
4. Write the first draft.
After developing the outline, it’s time to flesh it out. Start by constructing an interesting hook, and providing background information for your thesis statement in the introduction.
Next, elaborate on the topic sentences that provide support to your thesis statement. You can add statistics and empirical data along with plenty of direct quotes and citations to give credibility to your essay.
And finally, conclude your essay with a summarization of the main points of your essay along with the key takeaway. A powerful conclusion not only allows the readers to see your viewpoint but also creates a lasting impression on their minds.
5. Edit your draft.
Your first draft may not be perfect. Make sure to optimize the sentence structure and word choice. Also, modify your arguments if necessary. You can have friends and family go over your essay and spot any errors that slip through the cracks. For a more fool-proof, error-free essay you can also take the help of professional essay proofreading services .
Now that we’ve understood how to write an effective argumentative essay, let’s take a look at an example of an argumentative essay.
To guide you in your essay-writing journey, we’ve provided you with an argumentative essay example. It discusses the ill effects of automation. This essay is slightly longer in length and deviates from the commonly used five-paragraph structure.
The rise of autonomous machines has revolutionized the manufacturing industry, with robots now able to perform tasks that were once done exclusively by human workers. While this technology has undoubtedly improved efficiency and productivity, the question remains whether companies should be required to hire human workers over using autonomous machines.
The use of autonomous machines has resulted in job losses in the manufacturing industry. According to a study by the Brookings Institution, the use of robots in the United States has led to the loss of over 1.7 million jobs since 2000. While automation has created new jobs in certain industries, such as software development and engineering, the number of jobs lost is significantly higher.
Hiring human workers also has a positive impact on the economy. According to a report by the National Bureau of Economic Research, every robot that replaces a human worker leads to a net loss of 1.6 jobs. This means that for every 10 robots introduced into the workforce, 16 jobs are lost. Hiring human workers over using autonomous machines can help to create more jobs and improve the overall economic situation.
In addition to the economic benefits, human workers offer several advantages over autonomous machines. Human workers are able to adapt to changing situations and problem-solve in a way that machines cannot. This is particularly important in industries where there is a high level of variability in the work being done.
Furthermore, the use of autonomous machines can lead to safety concerns in the workplace. While robots have become increasingly sophisticated, they are still prone to malfunctions and errors. In some cases, this can lead to workplace accidents and injuries. Human workers are able to identify potential safety hazards and take preventative measures to reduce the risk of accidents.
Although the use of autonomous machines has led to increased efficiency and productivity, their negative impact cannot be ignored. Hiring human workers over using autonomous machines can create jobs, improve the economy, and offer many more advantages. Additionally, the safety concerns associated with the use of autonomous machines highlight the importance of prioritizing human workers. Human workers are more adept at ensuring the well-being of the workforce and the economy as a whole. Therefore, they should be prioritized over machines.
We hope the above explanation and examples have clarified the basics of writing argumentative essays. As providers of essay editing services , we understand how writing good essays is not a piece of cake.
To help you write good essays, our team has created detailed resources. Continue reading to take your essay-writing skills to the next level!
What is the purpose of an argumentative essay, how does an effective argumentative essay address counterclaims, how to conclude an argumentative essay, what is an effective claim in an argumentative essay, how to start an argumentative essay, how to title an argumentative essay.
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The study of rhetoric has existed for thousands of years, predating even Socrates, Plato and the other ancient Greek philosophers that we often credit as the founders of Western philosophy. Although ancient rhetoric is most commonly associated with the ancient Greeks and Romans, early examples of rhetoric date all the way back to ancient Akkadian writings in Mesopotamia.
In ancient Greece and Rome, rhetoric was most often considered to be the art of persuasion and was primarily described as a spoken skill. In these societies, discourse occurred almost exclusively in the public sphere, so learning the art of effective, convincing speaking was essential for public orators, legal experts, politicians, philosophers, generals, and educators. To prepare for the speeches they would need to make in these roles, students engaged in written exercises called progymnasmata . Today, rhetorical scholars still use strategies from the classical era to conceptualize argument. However, whereas oral discourse was the main focus of the classical rhetoricians, modern scholars also study the peculiarities of written argument.
Aristotle provides a crucial point of reference for ancient and modern scholars alike. Over 2000 years ago, Aristotle literally wrote the book on rhetoric. His text Rhētorikḗ ( On Rhetoric ) explores the techniques and purposes of persuasion in ancient Greece, laying the foundation for the study and implementation of rhetoric in future generations. Though the ways we communicate and conceptualize rhetoric have changed, many of the principles in this book are still used today. And this is for good reason: Aristotle’s strategies can provide a great guide for organizing your thoughts as well as writing effective arguments, essays, and speeches.
Below, you will find a brief guide to some of the most fundamental concepts in classical rhetoric, most of which originate in On Rhetoric.
To understand how argument works in On Rhetoric , you must first understand the major appeals associated with rhetoric. Aristotle identifies four major rhetorical appeals: ethos (credibility), logos (logic), pathos (emotion), and Kairos(time).
*Note: When using these terms in a Rhetorical Analysis, make sure your syntax is correct. One does not appeal to ethos, logos, or pathos directly. Rather, one appeals to an audience's emotion/disposition, reason/logic, or sense of the author's character/credibility within the text. Ethos, pathos, and logos are themselves the appeals an author uses to persuade an audience.
An easy way to conceptualize the rhetorical appeals is through advertisements, particularly infomercials or commercials. We are constantly being exposed to the types of rhetoric above, whether it be while watching television or movies, browsing the internet, or watching videos on YouTube.
Imagine a commercial for a new car. The commercial opens with images of a family driving a brand-new car through rugged, forested terrain, over large rocks, past waterfalls, and finally to a serene camping spot near a tranquil lake surrounded by giant redwood trees. The scene cuts to shots of the interior of the car, showing off its technological capacities and its impressive spaciousness. A voiceover announces that not only has this car won numerous awards over its competitors but that it is also priced considerably lower than comparable models, while getting better gas mileage. “But don’t wait,” the voiceover says excitedly, “current lessees pay 0% APR financing for 12 months.”
In just a few moments, this commercial has shown masterful use of all four appeals. The commercial utilizes pathos by appealing to our romantic notions of family, escape, and the great outdoors. The commercial develops ethos by listing its awards, and it appeals to our logical tendencies by pointing out we will save money immediately because the car is priced lower than its competitors, as well as in the long run because of its higher MPG rate. Finally, the commercial provides an opportune and propitious moment for its targeted audience to purchase a car immediately.
Depending on the nature of the text, argument, or conversation, one appeal will likely become most dominant, but rhetoric is generally most effective when the speaker or writer draws on multiple appeals to work in conjunction with one another. To learn more about Aristotle's rhetorical appeals, click here.
The classical argument is made up of five components, which are most commonly composed in the following order:
Think of the exordium as your introduction or “hook.” In your exordium, you have an opportunity to gain the interest of your reader, but you also have the responsibility of situating the argument and setting the tone of your writing. That is, you should find a way to appeal to the audience’s interest while also introducing the topic and its importance in a professional and considerate manner. Something to include in this section is the significance of discussing the topic in this given moment (Kairos). This provides the issue a sense of urgency that can validate your argument.
This is also a good opportunity to consider who your intended audience is and to address their concerns within the context of the argument. For example, if you were writing an argument on the importance of technology in the English classroom and your intended audience was the board of a local high school, you might consider the following:
Of course, you probably should not include all of these types of appeals in the opening section of your argument—if you do, you may end up with a boring, overlong introduction that doesn’t function well as a hook. Instead, consider using some of these points as evidence later on. Ask yourself: What will be most important to my audience? What information will most likely result in the action I want to bring about? Think about which appeal will work best to gain the attention of your intended audience and start there.
The narratio provides relevant foundational information and describes the social context in which your topic exists. This might include information on the historical background, including recent changes or updates to the topic, social perception, important events, and other academic research. This helps to establish the rhetorical situation for the argument: that is, the situation the argument is currently in, as impacted by events, people, opinion, and urgency of some kind. For your argument on technology in the English classroom, you might include:
Providing this type of information creates the setting for your argument. In other words, it provides the place and purpose for the argument to take place. By situating your argument within in a viable context, you create an opportunity to assert yourself into the discussion, as well as to give your reader a genuine understanding of your topic’s importance.
These two concepts function together to help set up your argument. You can think of them functioning together to form a single thesis. The propositio informs your audience of your stance, and the partitio lays out your argument. In other words, the propositio tells your audience what you think about a topic, and the partitio briefly explains why you think that way and how you will prove your point.
Because this section helps to set up the rest of your argument, you should place it near the beginning of your paper. Keep in mind, however, that you should not give away all of your information or evidence in your partitio. This section should be fairly short: perhaps 3-4 sentences at most for most academic essays. You can think of this section of your argument like the trailer for a new film: it should be concise, should entice the audience, and should give them a good example of what they are going to experience, but it shouldn’t include every detail. Just as a filmgoer must see an entire film to gain an understanding of its significance or quality, so too must your audience read the rest of your argument to truly understand its depth and scope.
In the case of your argument on implementing technology in the English classroom, it’s important to think not only of your own motivations for pursuing this technology in the classroom, but also of what will motivate or persuade your respective audience(s). Some writing contexts call for an audience of one. Some require consideration of multiple audiences, in which case you must find ways to craft an argument which appeals to each member of your audience. For example, if your audience included a school board as well as parents andteachers, your propositio might look something like this:
“The introduction of newer digital technology in the English classroom would be beneficial for all parties involved. Students are already engaged in all kinds of technological spaces, and it is important to implement teaching practices that invest students’ interests and prior knowledge. Not only would the marriage of English studies and technology extend pedagogical opportunities, it would also create an ease of instruction for teachers, engage students in creative learning environments, and familiarize students with the creation and sharing technologies that they will be expected to use at their future colleges and careers. Plus, recent studies suggest a correlation between exposure to technology and higher literacy rates, a trend many education professionals say isn’t going to change.”
Note how the above paragraph considers the concerns and motivations of all three audience members, takes a stance, and provides support for the stance in a way that allows for the rest of the argument to grow from its ideas. Keep in mind that whatever you promise in your propositio and partitio (in this case the new teaching practices, literacy statistics, and professional opinion) must appear in the body of your argument. Don’t make any claims here that you cannot prove later in your argument.
These two represent different types of proofs that you will need to consider when crafting your argument. The confirmatio and refutatio work in opposite ways, but are both very effective in strengthening your claims. Luckily, both words are cognates—words that sound/look in similar in multiple languages—and are therefore are easy to keep straight. Confirmatio is a way to confirm your claims and is considered a positive proof; refutatio is a way to acknowledge and refute a counterclaim and is considered a negative proof.
The confirmatio is your argument’s support: the evidence that helps to support your claims. For your argument on technology in the English classroom, you might include the following:
The refutatio provides negative proofs. This is an opportunity for you to acknowledge that other opinions exist and have merit, while also showing why those claims do not warrant rejecting your argument.
If you feel strange including information that seems to undermine or weaken your own claims, ask yourself this: have you ever been in a debate with someone who entirely disregarded every point you tried to make without considering the credibility of what you said? Did this make their argument less convincing? That’s what your paper can look like if you don’t acknowledge that other opinions indeed exist and warrant attention.
After acknowledging an opposing viewpoint, you have two options. You can either concede the point (that is, admit that the point is valid and you can find no fault with their reasoning), or you can refute their claim by pointing out the flaws in your opponent’s argument. For example, if your opponent were to argue that technology is likely to distract students more than help them (an argument you’d be sure to include in your argument so as not to seem ignorant of opposing views) you’d have two options:
In your concession of the argument, you acknowledge the merit of the opposing argument, but you should still try to flip the evidence in a positive way. Note how before conceding we include “despite all of the potential for positive learning.” This reminds your reader that, although you are conceding a single point, there are still many reasons to side with you.
Note how we acknowledged the opposing argument, but immediately pointed out its flaws using straightforward logic and a counterexample. In so doing, we effectively strengthen our argument and move forward with our proposal.
Your peroratio is your conclusion. This is your final opportunity to make an impact in your essay and leave an impression on your audience. In this section, you are expected to summarize and re-evaluate everything you have proven throughout your argument. However, there are multiple ways of doing this. Depending on the topic of your essay, you might employ one or more of the following in your closing:
Remember that your peroratio is the last impression your audience will have of your argument. Be sure to consider carefully which rhetorical appeals to employ to gain a desirable effect. Make sure also to summarize your findings, including the most effective and emphatic pieces of evidence from your argument, reassert your major claim, and end on a compelling, memorable note. Good luck and happy arguing!
An effective call to action (CTA) encourages content engagement, converts visitors into leads, and helps people discover your business. It should offer value to the reader and explain what to expect from taking action.
If a CTA doesn't have a clear message, feels too generic, or isn’t aligned with your audience’s concerns, readers won't act. This could cost you potential customers and income.
As a professional copywriter with six years of experience, I’ve helped many small businesses reach their goals through calls to action. Here, I'll share the best practices for writing persuasive CTAs.
Below are five CTA examples from high-profile businesses. We'll look at why they work, and what techniques you can apply.
Cta: “get a free trial” .
Blog posts are a great place to put a CTA, as readers are already interested in the topic and more likely to respond to your suggested action. Engaging and relevant content can also lead to higher clickthrough rates, helping more readers learn about and interact with your business.
Semrush provides a great example of how to write a good call to action in a blog post. After sharing a detailed guide on search engine optimization (SEO) for blogs, they suggest readers sign up for a free trial to begin implementing SEO. Putting the CTA at the end of the post lets readers consume valuable information before discovering how to apply it.
The CTA works because:
Here are some action words and phrases (in bold) to consider for your own CTA. Play around with them and see what works best:
Cta: “hurry, this offer is for today only”.
There are many CTAs you can use on social media . If you want to increase engagement, for example, you can ask people to comment on, like, or share a post. In this case, LOOKFANTASTIC wants to encourage its followers to shop a specific brand on its site.
Cta: “i’m so in”.
Email newsletters can build customer relationships, drive sales, and be an effective digital marketing channel. However, people are increasingly less willing to share their email addresses.
To encourage people to subscribe, Career Contessa has created a signup form in the middle of its homepage. This gives readers a chance to see what the newsletter is about and what type of content they can expect.
Notice how the CTA banner is clear and concise, explaining what people will receive by signing up.
Cta: “learn more” .
Customers want to know what they’re signing up for before downloading an app. Uniqlo knows this and tells their customers exactly what to expect from their new app. So, rather than telling people to “Download now,” the CTA suggests readers “LEARN MORE.”
Tip: Before adding a CTA, consider where your customers are in the buying stages. While a regular buyer may instantly click to “shop now,” a new customer may need more information. New products might also require additional context in order to help customers understand their value.
Cta: “subscribe now” .
Most consumers prefer a brand to contact them via email . New York Magazine is a great example of how to write a call to action for email,. You’re immediately drawn in by the newsletter’s image emphasizing that it’s the “LAST CHANCE” to take advantage of its offer.
This encourages readers to take action by triggering the fear of missing out. The publication then describes all the benefits of joining — including its free tote bag — to entice users to click the “SUBSCRIBE NOW” button.
Based on the above examples, here are five critical aspects of a great CTA to include in your own:
This ensures people understand the desired action. For example, “Subscribe now” is easier to follow than “You can subscribe now by clicking this link.” Make sure the accompanying text promoting your CTA is clear and easy to read .
Who is your target audience and how can your CTA solve their concerns? Will a discount code save them money, or can you offer useful expertise and advice? Demonstrate exactly what your CTA will deliver and how.
Include phrases like “limited time offer” and “for today only” to motivate users to act. Pair these with action-oriented words like “subscribe” and “download” to encourage a particular action.
While “Visit this link” may suit a formal, professional audience, “Check out this link” works for a younger demographic. Be sure to use language and a tone of voice that your customers will understand and relate to.
Your CTA should be eye-catching and easily noticeable so your audience doesn't scroll past it. Use contrasting colors, emojis, bold fonts, and buttons to draw people in.
Now you know how to write a great call to action, let’s look at how Wordtune’s AI tools can speed up the process.
A call to action needs to be short and direct, succinctly telling the reader what action to take. Many CTAs are also written on a button, meaning you can only use a few words.
Using the Shorten button in Wordtune Editor can help you create a punchy CTA.
Get Wordtune for Free > Get Wordtune for Free >
Click on the sentence you would like to edit, and press Shorten . The Editor instantly generates alternatives. Notice how Wordtune’s suggestions are more direct, making them easier to understand.
Whether you’re stuck on which action verb to use or you want to make your CTA’s benefits more descriptive, Wordtune can provide suggestions.
To find alternative synonyms, highlight a particular word and click Rewrite , Casual , or Formal . In this example, I wanted a casual tone for social media, so clicked Casual to generate a list of alternative, informal words.
Wordtune's Create tool can help you brainstorm and plan your CTA copy.
To generate text, click Create and type in your prompt — no more than 1,000 characters.
AI Prompt: Create persuasive copy to entice customers to download our app to receive 10% off, with a direct call to action.
Using this prompt, Wordtune quickly created an enticing paragraph for me:
Wordtune can generate a specific CTA — “Download our app now” — which can be made into a CTA button. It can also create accompanying text to entice readers. Using the AI-generated copy, you can choose individual sentences to include such as, “With just a few clicks, you can browse our wide selection of products.”
In addition to suggesting synonyms, Wordtune’s Casual and Formal buttons can alter sentences to match your desired tone.
Here, I clicked the Formal button. In response, Wordtune removed the contraction “you’ll” and made its suggestions more direct, precise, and easy for readers to consume.
A powerful call to action encourages readers to act, whether that’s by engaging with your content, buying your products, or learning more about your services. This can increase website views, sales, and bookings.
Keep your CTA short and direct, explaining in simple language how it will provide value. Ensure the tone aligns with your target audience, and create a sense of urgency to motivate readers to act quickly. Help your CTA stand out against your text by using contrasting colors, emojis, and bold fonts. Follow these simple steps and you’ll be writing eye-catching CTAs in no time.
Want to learn more? Check out our guides on how to create an effective tone of voice to reach your target audience and how to boost readability to write clear, succinct CTAs.
Any content can be an ideal opportunity for a CTA. From social media and blog posts to landing pages, ads, emails and videos.
Calls to action are typically placed at the top, bottom, or side of a webpage. Take into account what your readers need to know before acting to find the best placement. For example, place a discount code at the top of your homepage. Or, if you want readers to share your content, it’s best at the end of the page.
With care, multiple calls to action can be used on the same webpage. For example, ask people to subscribe to your email list via a button while also adding a link to download an ebook. The key is to ensure your calls to action are spread out and organized in a way that doesn't overload the reader.
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Argumentative Essay Guide
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Learn Different Types of Arguments and Argument Claims
Are you struggling to write an argumentative essay? Do you want to learn the essential tips and techniques to craft a convincing argument?
Argumentative essay writing needs more than just a personal opinion. It requires you to present evidence and facts to support a claim. But where do you begin?
Look no further! This blog post will provide an in-depth guide on how to write an effective argumentative essay.
Read on to learn how to craft a perfect argumentative essay in this simple step-by-step guide.
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An argumentative essay is a type of essay where the writer takes a strong stance on an issue and presents arguments for it.
These essays are built around a central argument. The arguments must be supported by logical evidence and facts. The primary purpose of an argumentative essay is to persuade readers to accept the writer's point of view on a particular topic.
Students often mix up argumentative essays and persuasive essays . The big difference is that an argumentative essay uses strong evidence and facts to prove a point, while a persuasive essay tries to convince readers by appealing to their emotions and beliefs.
Argumentative essays are the most common type of essays for High School and College students. These essays require strong critical thinking skills and the ability to analyze a topic at a deeper level.
Here are the steps involved in argumentative essay writing:
Here is a step-by-step descriptive guide on how to start an argumentative essay:
Pick a debatable topic that interests you and has ample research material. A debatable topic is one that has multiple perspectives and can be argued for or against. It should also be a topic with ample research material available, so you can find enough evidence to support your arguments.
Your essay title should reflect the central theme and stance of your argument, such as "Should school uniforms be mandatory in public schools?"
Once you have chosen your topic, the next step is to gather information. Thorough research is the foundation of a strong argumentative essay. Here's how to approach it:
For Example:
"A study by the National Association of Elementary School Principals found that schools with uniforms reported 30% fewer incidents of bullying." "Opponents argue that uniforms suppress individuality and creativity, which are important aspects of personal development." |
An outline helps organize your thoughts and structure your essay. For argumentative essays, consider using a basic essay outline structure like the five-paragraph essay format for shorter essays.
However, for longer argumentative essays , where complex issues and detailed research are involved, you may need a more intricate and detailed outline to address all aspects of the topic comprehensively.
Here's a basic outline template, for more detailed structure read our argumentative essay outline blog:
Start with an attention-grabbing sentence or question. Provide context for the topic. Clearly state your argument or position on the issue.
Introduce the first argument or point that supports your thesis. Present facts, statistics, examples, or expert opinions that support your argument. Explain how the evidence supports your point. Address a potential counterargument and refute it.
(Follow the same format as Paragraph 1)
(Follow the same format as Paragraph 1) Summarize the main counterarguments to your thesis. Provide strong evidence and reasoning to refute each counterargument.
List all the sources you've used for research, following the appropriate citation style (e.g., APA, MLA). |
An argumentative essay introduction clearly states the writer’s claim that he will make in the essay. The introductory paragraph should be logical and intellectual and should be written persuasively.
Here are three steps you can follow to write a very persuasive argumentative essay introduction:
Here is the thesis statement example for an argumentative essay:
"Public schools should implement uniform policies because they promote a sense of community, reduce distractions in the classroom, and contribute to a more equal educational environment." |
The body paragraphs involve topic sentences and evidence, either against or supporting a certain point of view.
Here are three simple steps for crafting the body paragraphs:
Smoothly transition between paragraphs in your argumentative essay using transition words like "however," "therefore," "moreover," and "nevertheless." These words help maintain the flow of your ideas, ensuring your essay is easy to follow and logically structured.
This counter-argument paragraph contains the opposing point of view that a reader may pose against your main argument. This paragraph aims to prove that the opposing side is wrong by providing facts and evidence.
Below are the four steps to write a counter-argument paragraph:
The conclusion needs to be logical and precise and inspire the reader to agree with your claim. It should provide the final stance about the argument, which tells that your side of the argument is right.
Here are the three steps to writing an effective argumentative essay conclusion:
Before wrapping up your essay, review the graphic organizer provided below. This will help ensure your essay is well-structured and each part, from introduction to conclusion, is properly developed and supported.
This final check makes sure your essay is cohesive, persuasive, and thoroughly addresses your chosen topic.
For writing a good argumentative essay formatting is equally important. Here are some formatting guidelines for composing a well-written and visually appealing argumentative essay:
These formatting guidelines are general standards. Always follow the specific instructions provided by your institute or professor for any additional requirements.
There are five types of arguable claims that you can support in your essay. These include factual claims, definition claims, value claims, cause-and-effect claims, and policy claims.
Let's discuss each type in detail:
These claims focus on facts and events that have occurred in the past. They can be supported with evidence such as statistics, examples, or expert opinions.
For instance, you could write an argumentative essay to support the claim that global warming is a man-made phenomenon. You would present evidence such as scientific research findings and expert opinions to back up your argument.
These claims focus on the definition of something or a concept. You can use logic, historical facts, and evidence to support a definition claim.
For example, you could write an argumentative essay to define what “success” means for a person or organization. You would need to back up your definition by providing evidence from experts or historical data.
These claims focus on the value of something and can be supported with facts and expert opinions.
For instance, you could write an argumentative essay to argue that technology has a positive effect on our lives. You would present evidence such as surveys and studies that show how technology has made life easier and more efficient.
These claims focus on how one event or action leads to another. They can be supported with evidence such as experimental data.
For example, you could write an argumentative essay to argue that poverty causes crime. You would need to present evidence from experts and other sources to back up your claim.
These claims focus on specific initiatives or policies that people want to implement. They can be supported with evidence from experts and other sources.
For instance, you could write an argumentative essay with the data to support the implementation of a new government policy for healthcare reform. You would need to provide evidence such as reports and studies on the issue to back up your claim.
So, there are five types of arguable claims that you can make in your essay. Each type requires its own unique approach.
There are three main types of argument structures that may be used in an essay. Let's see how each of them works:
The classical argument structure is the oldest and most common type of argument. This model has its roots in the works of the ancient Greek philosopher Aristotle.
It consists of five parts:
To construct a classical argument essay, you would need to:
The Rogerian model is used in essays where the main purpose is to find a common ground between opposing sides. It was developed by psychologist Carl Rogers.
It consists of four parts:
To construct a Rogerian argument essay, you would need:
The Toulmin structure is less common than the other two but it has its own unique style. This model was developed by British philosopher Stephen Toulmin. It consists of six parts:
To construct a Toulmin model argument, you have to:
Watch this video that explains the three different types in detail:
Sample essays play a vital role in understanding the structure of an essay. So check out the examples with the analysis below and do not forget to read our argumentative essay examples blog for more sample essays.
As online learning gains traction, a debate ensues: should public libraries be replaced by tablets? Proponents argue that this move would save costs and enhance access to reading materials. However, such a transition would be shortsighted and detrimental for several reasons. Firstly, while digital resources offer convenience, studies show they hinder learning compared to print. Research reveals that tablet readers are slower, retain less information, and comprehend less than print readers. Additionally, prolonged screen exposure leads to various health issues, including eye strain and musculoskeletal problems. Secondly, libraries offer diverse services beyond book lending, fostering community cohesion and knowledge exchange. Community events and study spaces provided by libraries create invaluable connections that tablets cannot replicate. While the notion of replacing libraries with tablets may seem pragmatic, it risks exacerbating screen dependency and depriving communities of essential services. |
Improvements:
With the growing concern over climate change, the debate between renewable energy and fossil fuels has intensified. While some advocate for a swift transition to renewable sources, others argue for the continued use of fossil fuels. However, a closer examination reveals that renewable energy is the more viable and sustainable option for our future. Renewable energy, such as solar and wind power, offers numerous environmental benefits. Unlike fossil fuels, which release harmful greenhouse gases into the atmosphere, renewable sources produce clean energy with minimal environmental impact. Additionally, renewable energy technologies are becoming increasingly efficient and cost-effective, making them competitive alternatives to fossil fuels. Furthermore, reliance on fossil fuels poses significant risks to both the environment and public health. From oil spills to air pollution, the extraction, transportation, and combustion of fossil fuels contribute to environmental degradation and respiratory diseases. Transitioning to renewable energy would mitigate these risks and promote a healthier, more sustainable future for all. While opponents argue that renewable energy is intermittent and unreliable, technological advancements have addressed these concerns. Battery storage and smart grid technologies enable the efficient storage and distribution of renewable energy, ensuring reliability and stability in the power grid. In conclusion, the benefits of renewable energy far outweigh those of fossil fuels. Not only does renewable energy offer cleaner and safer alternatives, but it also fosters economic growth and job creation in the renewable energy sector. By embracing renewable energy, we can mitigate climate change, protect our environment, and ensure a brighter future for generations to come. |
Also, check out the following free argumentative essay examples provided in PDF format:
Choosing a topic for an argumentative essay is way more complicated than choosing a topic for any other essay. To get enough material to write about, we have compiled some easy argumentative essay topics for students.
Check out these topics and visit our argumentative essay topics blog for more ideas:
To finish it off,
Argumentative essay writing requires strong research and analysis skills to develop a sound argument. With the right planning and structure, anyone can write an effective argumentative essay.
Now that you have learned about the basics of writing an argumentative essay, it is time to start putting your ideas into practice. Choose a topic that you are passionate about and start writing!
However, we understand that students face many difficulties while writing an essay. If you are one of them, don’t worry, we’ve got a solution for you!
Our argumentative essay writing service is here to help you out. We've got qualified and professional writers who provide excellent writing assistance at affordable prices. We write all the papers from scratch to meet your custom requirements and ensure zero plagiarism.
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What are the 5 main parts of an argumentative essay.
The five main parts of an argumentative essay are:
Here are some essential transition words and phrases to strengthen your argumentative essays:
In an argumentative essay, the writer presents a claim or argument and supports it with evidence, aiming to persuade the reader to adopt their viewpoint. In contrast, an expository essay aims to inform or explain a topic, presenting facts, analysis, and evidence without necessarily taking a stance or trying to persuade the reader.
The 3 best tips for writing a good argumentative essay are:
An argumentative essay is written in various contexts, including:
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Nova Allison is a Digital Content Strategist with over eight years of experience. Nova has also worked as a technical and scientific writer. She is majorly involved in developing and reviewing online content plans that engage and resonate with audiences. Nova has a passion for writing that engages and informs her readers.
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Careful attention to CTA (call to action) copywriting is the difference between brands that drive conversions and those that only drive traffic.
Brands that slap a “Buy Now” button on a page and call it a day wonder why their campaigns fail to convert. Companies that engage in strategic CTA testing continue to drive success metrics like CTR (click-through rate) up and to the right.
CTA testing is paramount because it’s not always obvious what needs to happen for your business. Landing page platform Unbounce boosted conversion rates by 90% by changing their CTA copy from “Start your 30-day trial” to “Start my free 30-day trial.”
In this article, we’ll explore seven powerful CTA examples from high-performing companies. You’ll learn what makes them so convincing so that you can apply these lessons in your own CTA writing.
3. wordable talks results.
6. betterhelp solves three objections in just three words.
Your call to action is the prompt you give readers or users to take a desired action.
That action might be to:
CTAs are a critical component of marketing material. It’s the point where you tell your reader to do something.
CXL use them on landing pages to invite customers to trial top marketing courses:
SEO tool Clearscope invites users to join their Director of SEO in a webinar.
And revenue intelligence platform Gong uses CTAs at the end of blog posts to guide readers to additional content they may find valuable:
At the most basic level, these CTAs exist to give customers their next step in the buying journey.
A CTA in a brand awareness campaign will look entirely different from a CTA meant to drive sales at the bottom of the funnel.
Take this post from Mailchimp on email marketing benchmarks. Most readers will land on this page after searching for “email marketing benchmarks” on Google.
Mailchimp knows, then, that the user’s search intent is to learn more about the subject of email marketing, not about Mailchimp and its features.
So, the CTA at the bottom of this blog post directs readers to related concepts, several of which are more prescriptive and action-focused than email marketing benchmarks (a powerful way to build value for the customer and to establish your brand as an authority).
The traditional answer as to why CTAs are important is that “customers don’t take action unless they’re told what to do.”
While this is true, it’s not the whole story. A strong call to action doesn’t just provide a path forward but removes any barriers or objections.
Consider the CTA “Sign up now” on a SaaS product landing page. This raises several buyer objections:
Effective CTA writing can overcome these objections simply by altering the wording.
Copper uses the copy “Try Free” to preempt and solve these objections.
The word “Free” eliminates any concerns about cost, and the addition of the term “Try” implies a trial period, so there is no risk of signing up for a lengthy contract.
CTA writing is a form of persuasive writing . Your goal is to convince readers to take a given action in as few words as possible.
A strong understanding of buyer psychology and buyer intelligence will be helpful here. You can also fast-track results with these CTA writing techniques.
Voice of Customer research uses qualitative and quantitative research to uncover the wants and needs of buyers in their own words.
Then, you’ll use these insights verbatim (or close to) in your marketing material to resonate with customer desires.
This is how Copyhackers wrote Beachway Therapy Center’s landing page to drive 400% more click-throughs on the CTA.
The group mined Amazon addiction book reviews to learn about wants and pains and note memorable phrases.
Within those reviews, they caught recurring themes and identified the messaging that resonates with their customer base. The group then applied that copy to the landing page.
Messaging strategy agency Make Mention learned that the CTA for their client, “Start with the first hour free,” was asking for too much too soon.
The group conducted online and email surveys and learned that users struggled to understand the course’s value and encountered friction because objections weren’t addressed.
Make Mention redid the page, injecting several phrases from the customers’ vocabulary, including:
They also directed the CTA button to lead to an alternative page where customers can learn more about the course.
Make Mention helped customers get more information before asking for the sale, and critically, they used the language customers use. This tweak boosted conversions on the CTA button by over 66%, leading to more check-outs from the Curriculum page than the Pricing page.
A good general rule to follow in CTA writing is to always start with an imperative. Imperatives are action words; they tell the reader to do something.
Powerful examples of action phrases include:
SparkToro demonstrates two examples of imperatives in action with their buttons: “Try SparkToro for free” and “See Pricing.”
Effective call to action writing preempts objections and eliminates them early.
Take Buzzsumo , which clarifies that new users don’t have to pay a cent for 30 days, obliterating worries about forgetting they’ve started the trial and purchasing accidentally.
The most common objections you’ll face are:
For cost objections, use terms like “free” and “no credit card required” to clarify that there is no cost involved.
For time objections, phrases like “instantly,” “in 2 minutes,” and “now” communicate that the action will take place quickly.
Solve commitment objections by clearly outlining the trial length (“Try free for 14 days”) or with terms like “free forever” and “no credit card.”
Command words tell readers what to do. Power words make them feel excited about doing it. Combining the two is what motivates users to take action.
Examples of convincing power words to use in your CTA writing include:
For example, GAP uses the term “unique” to encourage users to sign up for their mailing list (in exchange for a 25% discount).
Great call to action writing inspires readers to take action now . When done well, they create buyer FOMO (fear of missing out), motivating website visitors to act immediately.
Words like “now,” “instantly,” “limited time,” and “today” are a good starting point but are best supplemented with urgent imperatives like “seize,” “gain,” and “access.”
Youprenuer combines the imperative “Get” with the urgency-building power word “Instant” to build a compelling CTA for their email list.
In certain cases, you’ll want to avoid mystery altogether. For instance, when crafting a CTA designed to motivate readers to sign up for a free trial, we want to clarify what customers are getting into.
But curiosity can work in our favor for downloadable content like ebooks and guides.
Terms like “discover,” “see what’s inside,” and “get the secrets” are powerful curiosity-builders that can help motivate readers to hand over their email addresses in exchange for the promised value.
“Explore” is a great example of a curiosity-building word to include in your CTAs, as demonstrated by premium vodka brand Grey Goose .
CTA copy doesn’t need to sit on its own.
Great CTA writers supplement copy with social proof (testimonials, reviews, logos) to give more gravity to their message and build trust with skeptical buyers.
Juro , for example, supplements their “book a demo” CTA with review ratings from Capterra and G2.
Ultimately, A/B testing and experimentation will help you uncover your purpose’s perfect call to action.
Use these examples as a jumping-off point, and tweak and test as appropriate.
One of the biggest factors preventing readers from converting is the unknown. When faced with a CTA like “Start now,” customers wonder internally:
You can solve these objections before they arise with careful copywriting.
Pipedrive’s homepage CTA section is a powerful example of this.
The green “Start free” call to action button immediately tells readers there’s no cost involved. The supplementary “No credit card required” copy below also helps users overcome this objection.
The addition of the simple “Full access” answers the question, “But am I just signing up to a limited version, and will I need to pay to access more sophisticated features?”
Lastly, Pipedrive does a great job of communicating why readers should click that CTA button (because Pipedrive users close 28% more deals after their first year using the CRM).
Takeaways from Pipedrive’s CTA example:
Average CTA writing leaves readers guessing:
Strong CTA writing makes a reader’s next steps abundantly clear.
Take ActiveCampaign .
The exit popup on their email marketing product page aims to capture a reader’s interest (and email address) before they leave ActiveCampaign’s site.
A simple “Download our guide” wouldn’t be sufficient. Those who leave a landing page without clicking an in-page CTA are clearly unconvinced, so any copy in an exit popup must be especially persuasive.
ActiveCampaign nails this in their header copy.
“Use these 6 emails for your welcome series” tells readers precisely what they’ll receive.
The use of the term “free” in the body copy eliminates cost objections, and the addition of the bracketed “to get more sales w/o more work” puts the offer in the context of the result, answering the reader’s question, “What’s in it for me?”
“Send me the free guide” (the copy in the CTA itself) is reader-focused (written in first person) and reiterates that there’s nothing to lose as the guide is free.
Lastly, the copy below the CTA button (“We do not sell or share your information with anyone”) works to convince even the most skeptical reader that they’re signing up for a safe offer.
Takeaways from ActiveCampaign’s CTA example:
Vague, convoluted statements (“Helping ambitious creators design better futures”) don’t convert.
Concise, solution-focused calls to action that speak directly to outcomes (in your customers’ language) do.
Take Wordable , a platform that connects Google Docs with WordPress, HubSpot, and Medium, allowing high-volume content producers to publish to their blog in seconds.
Wordable doesn’t waste time telling readers how they’ll “Streamline and transform their content operations processes.” Instead, they jump straight to results:
Then, Wordable delivers a persuasive offer, five free exports (notice the imperative “Get” kicking off the CTA copy), and eliminates any commitment objections by including the phrase “No credit card required.”
Prospects who read this CTA (and accompanying copy) aren’t left wondering what Wordable can do for them. They know exactly what problem it will solve and the results they can expect from hitting that CTA button.
Takeaways from Wordable’s CTA example:
Though actual figures are hard to come by, marketers estimate that the average consumer sees between 4,000 and 10,000 ads per day .
Unsurprisingly, users see a large chunk of these ads ( 33% ) on social media platforms.
If you’re going to stand out from the other 3000+ ads your audience sees on these sites, you need to connect directly with their most critical challenges.
Take Jasper , an AI copywriting assistant.
Jasper’s Facebook ad speaks directly to a target audience pain point: content marketing is a time-consuming, labor-intensive process.
The video used in this digital ad is effective in and of itself (it shows the product in action, overlaid with a simple message “Write 10x faster”), but the copy below is what makes this a good CTA example:
“Create high-quality articles in seconds.”
First, Jasper begins with the action verb “create” before describing the desired outcome (high-quality articles) and the compelling benefit of their product (in seconds).
In just six words, Jasper communicates how its platform solves a common challenge for ecommerce site owners, social media managers, and digital marketing professionals.
Takeaways from Jasper’s CTA example:
Often, the best call-to-action examples are those that are concise. This is an especially powerful technique when writing CTAs designed to promote downloadable content such as guides, ebooks, and checklists, as it can double as an intrigue-builder.
Take email marketing platform Emma , whose simple CTA “See How” is a compelling example of how much you can achieve with just two words.
Of course, this CTA is only effective in the context of what you’ve said before:
This is an intriguing proposition (readers are asking, “Can I get more from my existing email list?”).
The call to action “See How” builds on this intrigue, inviting readers to click through and answer the question themselves.
Takeaways from Emma’s CTA example:
Skilled CTA writers understand how readers will respond to an offer and what objections or roadblocks will appear to prevent conversion.
Then, they address these objections directly in their copy.
Take BetterHelp , an online therapy platform that uses social media advertising in its demand generation strategy .
The intention of the above ad isn’t to convert readers into paid subscribers. It’s simply to convince ad viewers to click through to BetterHelp’s website and learn more about their product.
But, BetterHelp knows that while this is a low-commitment ask, prospective customers will have many concerns:
BetterHelp solves all three objections using just three words:
In this example, these three words supplement the actual call to action copy, “Online Therapy on Your Schedule,” reiterating that BetterHelp’s therapists are flexible about appointment times.
Takeaways from BetterHelp’s CTA example:
Convincing calls to action often make impressive claims.
But today’s consumers aren’t easily convinced, so if you make bold claims, be prepared to back them up.
Take ClickUp , which guarantees new users will save one day every week.
That’s a big promise, but ClickUp backs it up by providing context to their claim (we analyzed over 4,000 teams) and supplementing the popup ad with several impressive logos (Samsung, Netflix, IBM.)
But the real winner here is ClickUp’s CTA copy.
“Get More Time” is all about the result. It’s not about what ClickUp wants (“Sign up today”). It’s about what the customer needs .
Takeaways from ClickUp’s CTA example:
These call-to-action examples are a solid starting point for designing high-performing CTAs that resonate with your own audience. What works for these brands may not work for yours, so it’s always better to hypothesize and test.
CTAs that convert at high rates come from strategic experimentation. This is the only way to determine whether the word “Get” performs better than “Sign up” or “Access” for a given call to action. And it’s one of the best ways to see real business growth . Check out our A/B testing tutorial today, and become a CTA testing pro.
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Josh Krissansen
Josh is a Content Specialist at Grizzle, a content marketing & SEO agency, and a freelance content writer for B2B clients in the SaaS space.
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At great risk to my sanity, I went online with the intention of finding as much advertising as I could.
The goal: to find call to action examples (CTAs) that were fresh, original, unique, and compelling.
My discovery: Almost everyone is using generic CTAs. Safe, boring, and forgettable. The 7 innovative call to action examples I found made those brands stand out immediately.
Your opportunity: By changing 2-3 words of a call to action, brands can stand out in a small way from the hopelessly ordinary competition.
This is not a scientific number. I came up with it out of spite after an exhausting search.
Refresh the examples in a listicle about calls to action, my editor said.
I thought this was going to be easy.
It was a nightmare.
Websites for brands large and small were universally boring in terms of calls to action. The most tantalizing offer I could find was usually “Free Trial”, which brought me to a page with miles of fine print.
I thought maybe the aggressive pay-per-click advertisers would put together some compelling calls to action. Nope. The name of the game there is using every conversion hack at once.
Here’s a typically boring call to action example that most people are using :
I think this offer hits every cliche tactic: the ticking clock, a warning emoji about sell-out risk, money-back guarantee, a steep discount, etc.
Then I tried social media, which was even worse. Facebook gave me nothing in the way of an inventive CTA. Absolutely nothing.
I checked Reddit–as always, a wonderful place, just not for buying things.
On X (fka: Twitter), I was hoping to find some good scammy infoproducts, maybe some clever hardsells. But I was disappointed. I could have made a full quilt that spelled out “unoriginal” with all the thread emojis inviting me to click and read a tweet-storm. Here’s why that trend is played out: 🧵/23
My wife told me that TikTok has been ruined by advertisers and influencers–so I was really excited about that. This is where the real ingenuity must be.
Nope. It’s a simple SHOP button that overlays influencer videos. That’s it.
But in the end, I prevailed. I found 7 examples of brands actually trying something new with their call to action. They used this small detail to support their brand image or speak to their audience.
1. cloudflare.
“Under attack?”
That is a viable button you can click on Cloudflare’s site.
I love it.
Cloudflare has positioned themselves as a cybersecurity version of calling 911 when there’s an intruder in your house. And they did it using two words, a question mark, and a construction-zone orange button in the navbar.
I assume the majority of people who click that button are like me: not currently under attack, but curious about what the next steps would be if they were.
I wanted to learn more because of the clever call to action. If the button had said Learn More, I never would have clicked it.
The online outdoor retailer Backcountry hires the people who stay up around the fire fighting about which hiking stove weighs less. You know the type: Gearheads.
This is a huge selling point for Backcountry. When people buy kayaks, avalanche beacons, and so on, they really want to know that this gear works.
Call a Gearhead. Text a Gearhead. These are creative, on-brand calls to action nested in a familiar dropdown menu.
You have a question about climbing rope? Now you are talking with a woman who climbs 3 times a week.
This is actually a fairly tame example of the calls to action on LINGsCARS.com , one of the most successful car leasing services in the UK.
Ling broke every rule of web design to bring us this masterpiece. I know neons are in right now, but most people aren’t using all of the neons, at once, with a paisley background.
CrazyEgg will lock me out of WordPress if I actually recommend a call to action that includes three Order Now buttons that blink at random intervals. So I am not going to do that.
I will say with 100% certainty, however, that I have never seen call to action examples quite like this ever before.
Niki Whittle is an online personal stylist who has helped thousands of clients find joy instead of anxiety at the prospect of getting dressed and going out into the world.
The text of her CTA button speaks directly to that goal: Help me enjoy getting dressed!
If you swapped out Niki’s personalized text for a basic “Find Out More” button, I think the call to action would suffer.
Her choice of text is intimate. No adult is going to ask for help getting dressed unless they fully trust the other party to understand where they are coming from. The way that Niki has framed the call to action shows that she understands.
Due to California regulations, the beverage brand Ceria couldn’t exactly say what their new product was. With the help of the marketing agency Mother, Ceria found a clever way to get their audience to connect.
The call to action they used was a Spotify playlist people could download by scanning a barcode styled like the familiar Spotify audio waveform.
There’s a cool story behind this ad campaign, which appeared online and in-print in California.
I’m not going to rehash it here because you should go visit the site of the people who did the work , not hear about it third-hand, looking at screenshots I took while I was way behind schedule writing this post.
Have you ever seen a limited time offer that isn’t pushy?
AllTrails nails it with this email they sent me. If I go outside, this weekend only , they’ll plant a tree on my behalf.
It’s a positive push, encouraging me to do something for my health, and it won’t cost me a dime. Until AllTrails called me to action, I just had weekend plans. Now I am saving the forest.
The invitation to “Join In” isn’t super original, I know, even with those cute little tree icons.
But the call to action is social. It’s not “Register” or “Find out more”, it’s about connecting with other people. AllTrails has 50 million users. This is a real community, and AllTrails is smart to frame it that way.
Avocado Green Mattress has upcycled bedroom furniture people can buy to complement their organic mattresses.
The call to action is “Shop Zero Waste” is a clear call to the type of buyer who is willing to pay a premium to minimize their impact on the environment. “Shop” would work, but it doesn’t highlight the key selling point of their furniture.
It’s a small detail, but most people buying online have 5-7 tabs open. I know I do. With buyers scanning all these different sites, I think it makes sense to foreground your unique features in the button text.
Here are some twists on classic calls to action. I can’t say I’d never seen these types of tactics before, but the following examples are well done.
The call to action text speaks to the audience, aligns with the brand image, or is simply more inviting than a generic “Try Now” button.
Kati Curtis Design opted for a slight variation on the Get In Touch call to action by including her name.
I’m not going to belabor the point about what’s going on here, but this slight personalization will absolutely stand out.
I think this is a good idea if you are the face of your business as opposed to a brand. “Get In Touch With The Owner” could work, too.
Havenly is an online interior design service company. I liked the invitation for customers to “Find Their Style.”
They could have stuck with “Learn More” or “Book a Consultation,” but those aren’t personal at all. Those are also fairly passive calls to action, versus “Find Your Style,” which is much more active.
Birchbox , the popular cosmetics subscription box opted to use an invitation style call to action:
“Build Your Box”
It’s intuitive, on-brand, and crisp.
One issue people have with subscription services is that they get products they don’t want. With this short call to action, Birchbox is countering that objection by offering their customers an active role in building their own box.
Art & Logic is a software development company with an approachable call to action.
Yes, they decided to go with “Let’s talk about your project” instead of something sterile or gimmicky.
Building custom business software is insanely complex, but Art & Logic makes the next steps as easy as possible.
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Last Updated on July 27, 2017
You’ve spent hours researching and writing a compelling argumentative essay – now it’s finally time to write the conclusion. The conclusion may be the most significant part of your essay because it’s your final opportunity to make a lasting impression on your reader. Intimidated? Don’t be! In this post, we’ll show you how to write a strong conclusion for an argumentative essay.
Begin by reiterating your thesis statement to emphasize your main point. However, to avoid sounding repetitive, it’s best to paraphrase the thesis and not use the exact wording from the introductory paragraph. You can also briefly recap the key points you’ve made throughout your essay. You don’t need to dive into too much detail here; the conclusion should be a concise reminder of your most critical arguments and avoid unnecessary repetition or commentary. Keep in mind that the conclusion is not the place to provide information or arguments you haven’t included in the body of your essay.
The conclusion of your essay is a good place to highlight the importance of your argument and the implications of your findings. Briefly explain why your essay topic is significant and how your perspective relates to the wider context. For example, if you’re writing on the rising cost of medicine, you can discuss how this topic relates to the broader fields of health care and pharmaceutical sales.
If you’ve discussed counterarguments in your essay, briefly acknowledge them in the conclusion. You can simply mention that although there are opposing views, you’ve supported your argument with the evidence presented in your essay.
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Keep the tone of your conclusion consistent with the rest of the essay. For example, if your essay has been primarily formal and academic, maintain that tone in the conclusion (e.g., avoid closing with an informal anecdote or a witty observation).
End your conclusion with a thought-provoking statement or call to action . This could involve a recommendation or prediction, or you could pinpoint areas for further research or action related to the topic. For example, if your topic is the impact of technology on education, you could end your essay by recommending further research into the long-term effects of technology use on students beyond elementary school.
Ensure that your arguments take center stage by having our expert team proofread your essay. Our editors have experience with a wide variety of academic subjects and can ensure that your words make an impact. Send in your sample for free today to see for yourself!
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Table of contents
Want to write a perfect conclusion for your paper but don’t know how? Everyone has been there, and it’s never easy. It is the final part of your writing, so by the time you reach it, you have no energy and can’t focus.
Still, the conclusion part is crucial for the success of every paper. You have to give the final answer to the audience by restating your thesis and noting your claims and findings. If you think you can’t write one, you’d better buy an argumentative essay online and solve your problems.
In this article, you will find everything you need to know about a conclusion to an argumentative essay and how to write it.
To write a conclusion argumentative essay, you first need to recall all the key points of your essay.
Except for those basic points, knowing how to conclude an argumentative essay also requires a few more things:
The first thing to pay attention to is your tone of writing. Make sure it is authoritative yet calm and informative. This way, you will assure readers that your work is essential for the case.
Next is your first sentence. How you start your conclusion does matter. You need to state what you did and why. That will remind the readers once again about what they have read.
After you write it, you will need to point out the key findings of your writing. You must note the important evidence you have written about in your paper. Keep it brief and connect them to your text conclusion.
The last step is to finish the conclusion of your argumentative essay in a meaningful way. Ensure a positive final sentence to make the reader reflect on your work and make them act.
Thus, writing a conclusion for an argumentative essay is a complex process. It can be not easy to come up with a good conclusion on your own, so don’t hesitate to seek essay assistance if you need it.
Author Note: Make sure not to present any new arguments or claims in the conclusion. This section of your paper is your final opinion. Writing further details, ideas, or irrelevant findings can ruin the text.
Your conclusion should convincingly summarize your viewpoint. Here’s a simplified way to approach it:
Place your restated thesis statement where it fits best. Often, it works well at the start of the conclusion, but not always. First, draft a rough conclusion to find the ideal spot. Consider opening with a rhetorical question instead, depending on your paper’s structure.
Use the full context of your paper to enhance your thesis restatement. Now that your readers have the full information, you can deepen the impact of your argument.
Address why your argument matters. Answer the “So what?” question by linking back to the broader implications of your thesis.
Start your conclusion without clichéd phrases like “In conclusion” or “As this paper has shown.” These phrases can undermine the strength of your restatement.
Assert your thesis confidently without hedging with phrases like “It seems like.” However, recognize opposing views respectfully to avoid alienating your readers.
To format a conclusion, you have to follow a well-established standard. The best essay conclusions include a “lead” (opening statement). Then point out one vital factor from your paragraph. Usually, one point per paragraph, no more, or it will get too bulky. Finally, add an appropriate finale that will serve as a smooth exit of the whole paper, the final sentence.
By using the standard format, you will have an easier time when you have to write an argumentative essay conclusion. You can focus on the facts and tailor them to appeal to readers. That will re-convince them about your point for the case.
Here we can add that the final sentence should not always be smooth and friendly. When your conclusion tone is assertive, write the final part of the finale as a call to action—an attempt to affect the reader and make them want to research. To find out more about the matter or even take a stand with their own opinion.
Knowing the exact way to structure a conclusion in an argumentative essay is crucial. Someone may say that it is not important. But this is one of the first things people pay attention to. So, you have to format the paper and its main points properly. In any assignment, the style of the text adheres to strict requirements. Usually, you can find them by asking your professor or checking the educational institution’s website.
In that sense, you must stick to proper formatting when writing a perfect argumentative essay . To get the best grade, you have to use the recommended formatting style , which can be APA, AP, or other. So remember, following the proper structure and formatting can make the critical points of your work stand out. As a result, your paper will look better, and your paper results will score higher.
Writing a perfect conclusion for your paper can be difficult, especially when you have no energy and can’t focus. Fortunately, PapersOwl.com is here to help. Our experienced writers can provide you with an excellent conclusion for your paper so that you can confidently submit it.
If you are still trying to figure out what your conclusion should look like, check below. We have prepared how-to-end argumentative essay examples . These can give you an idea about the structure and format of your paper’s final point.
In this particular sample, the case is about global warming. So, the essay’s conclusion has to give a compelling reason why the reader and the public should act and prevent the issue. You must remember that what you write depends on the type of paper and should be unique.
“Throughout our text, we pointed out findings about the impact of global warming. Nature cannot sustain itself in the ever-changing climate. The ice caps melt, and the shorelines deteriorate, thus causing the extinction of both flora and fauna. Due to the persisting crisis, we must take action and use the best methods to protect the future of our planet.”
Some papers involve public policies and morals. In such cases, you must write in a tone that will feel morally right but will support and justify your arguments. Usually, you write such papers when your topic is pointing towards persuasion. Below, you can see an argumentative essay conclusion example for such texts.
“As time goes on, technology has changed how we, as a society, receive and use information. Media’s influence has been increasing throughout the social applications we use daily. The said impacts public opinion, as we can see from the participants in our study group. Most have stated that their primary information source is social media. These media get large funds from private entities to filter your content. This way, you see their ideas and become part of their audience. If you like your news free of filtering and want truthful information, you must act now and ensure your rights.”
At one point or another, you will get an assignment to help with your career objectives. Usually, it is connected to your writing as you have to research specific matters. For example, bring out your point of view and make conclusions. You can quickly implement such tasks in essays like the argumentative one. Thus, you have to be ready to write a conclusion of an argumentative essay that can fit well and is decisive.
“Often, when you get the opportunity to launch a new business, you must grab it. Plan business meetings, solve the x, y, and z obstacles, and speed up the process. Business is about profit, producing more revenue, and creating an easily manageable structure. If you choose to act on a different undertaking, there will be risks a or b, which can lead to overstepping the estimated budgets.”
As seen, the conclusion of an argumentative essay may reflect your moral choices. In other cases, on a figure of speech and even sensitivity towards an issue.
So, some good argumentative essay topics need an emotional appeal to the reader. It’s important to present your views effectively and respectfully. But, no matter your point, it is crucial to state your ideas without offending anyone else.
“The right to give birth or not is fundamental for women. They must have it ensured. Otherwise, they have no control or option in their social relationships. The analysis showcases how an unwanted pregnancy can influence and determine the life of a young woman and her child. So without guaranteed rights, women are forced to use dangerous methods to retake ownership of their body, and that must change.” “Life is not a choice given by someone. It is a fundamental right guaranteed by the law. In that sense, denying an unborn child’s right to life is identical to denying any other person’s rights. Furthermore, studies have long proven that life begins with its inception. Therefore, carrying out policies of pro-choice is like murder. With that in mind, saving the unborn by speaking out for them is like giving their rights a voice.”
How to end an argumentative essay? A strong conclusion is key. The final sentence should deeply impact your reader, often ending smoothly yet with a call to action that compels them to think or act. In other cases, the call to action is intense. It could be smoother, but its main goal is to influence the audience to contemplate and act.
It should look like, “ If we don’t do it now, we won’t be able to act in the future. ” If your sentence cuts the flow of the whole text, it will not appeal to your reader. If you are having trouble crafting the perfect conclusion for your argumentative essay, you can always pay for essay help from a professional writer to get the job done right.
Now you understand how to write a conclusion for an argumentative essay, but remember to catch up on the whole paper flow and finish it in the same tone. Use the call to action sentence and exit your essay smoothly while giving the readers ideas and making them think about the case. If you can’t, please check our argumentative essay writing services , which can easily tackle the task. Note that by getting it done by a professional, you can learn from examples. Besides, the text can get done in a few hours.
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Home — Essay Samples — Literature — The Singer Solution to World Poverty — Summary of “The Singer Solution to World Poverty”
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Published: Aug 1, 2024
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Introduction, the singer solution to world poverty summary, implications of singer's argument.
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In a speech in Austin, Texas, the president outlined a proposal that included term limits and an enforceable ethics code for the justices but that faces long odds in a divided Congress.
The president outlined his proposals for major changes to the supreme court, including imposing term limits and creating an enforceable code of ethics on the justices..
We need a mandatory code of ethics for the Supreme Court, and we need it now. We’ve had term limits for presidents of the United States for nearly 75 years, after the Truman administration. And I believe we should have term limits for Supreme Court justices in the United States as well. I’m calling for a constitutional amendment. Called No One Is Above the Law Amendment. I mean this sincerely. It holds no immunity for crimes former president committed while in office. My fellow Americans, based on all my experience, I’m certain we need these reforms. We need these reforms to restore trust in the courts, preserve the system of checks and balances that are vital to our democracy. We’re also common sense reforms that a vast majority of the American people support, as well as leading constitutional law scholars, progressives and conservatives.
By Katie Rogers
Katie Rogers covers the White House and reported from Austin, Texas.
President Biden, warning that the country’s courts were being weaponized as part of an “extreme and unchecked” conservative agenda, said on Monday that he would push for legislation that would bring major changes to the Supreme Court, including term limits and an enforceable code of ethics on the justices.
Mr. Biden detailed his plans in a speech at the Lyndon B. Johnson Presidential Library and Museum in Austin, Texas, his first public engagement since announcing his decision to end his presidential campaign last week.
His visit was initially scheduled to commemorate the 60th anniversary of the Civil Rights Act. But it quickly became a venue for Mr. Biden to begin buttoning up a 51-year legislative legacy while outlining an election-year intention to try to stop what many in his party feel is the Supreme Court’s ideological drift into conservatism.
The proposal would require congressional approval and has little hope of gaining traction in a Republican-controlled House and a divided Senate. In a social media post, Speaker Mike Johnson called the plan “dead on arrival” in the House. (Mr. Biden later said onstage that Mr. Johnson’s “thinking is dead on arrival.”)
Earlier this month, the court issued a 6-to-3 ruling that grants broad immunity to presidents from prosecution for actions they take while in office. Mr. Biden called for a constitutional amendment that would limit such immunity .
“For all practical purposes, the court’s decision almost certainly means that the president can violate the oath, flout our laws and face no consequences,” Mr. Biden said. “Folks, just imagine what a president could do trampling civil rights and liberties, given such immunity.”
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A well constructed and delivered presentation changes minds and ignites action. Yet, there's a key part of a presentation that doesn't get mentioned enough — the call to action or CTA — and, a clear CTA creates a critical turning point in your presentation (or any other form of persuasive communications too).. The call to action which comes right before the end of a persuasive speech ...
Call to action. Works Cited. Components of an argumentative essay ... Examples of argumentative essays vary depending upon the type: Academic essays differ based upon the topic and position. These essays follow a more traditional structure and are typically assigned in high school or college. Examples of academic argumentative essay topics ...
Make a claim. Provide the grounds (evidence) for the claim. Explain the warrant (how the grounds support the claim) Discuss possible rebuttals to the claim, identifying the limits of the argument and showing that you have considered alternative perspectives. The Toulmin model is a common approach in academic essays.
An argumentative essay in academic writing is where one takes a stance on a particular topic, presents arguments to support that stance, and aims to persuade readers to accept the point of view presented. ... Reinforce the significance of your argument. End with a call to action, a prediction, or a thought-provoking statement. Revise, Edit, and ...
An argumentative essay comprises five essential components: 1. Claim. Claim in argumentative writing is the central argument or viewpoint that the writer aims to establish and defend throughout the essay. A claim must assert your position on an issue and must be arguable. It can guide the entire argument.
Focus Area #3: Writing the Conclusion. It's common to conclude an argumentative essay by reiterating the thesis statement in some way, either by reminding the reader what the overarching argument was in the first place or by reviewing the main points and evidence that you covered.
When you're writing a persuasive essay, you need more than just an opinion to make your voice heard. Even the strongest stance won't be compelling if it's not structured properly and reinforced with solid reasoning and evidence. Learn what elements every argumentative essay should include and how to structure it depending on your audience in this easy step-by-step guide.
An argumentative essay attempts to convince a reader to agree with a particular argument (the writer's thesis statement). The writer takes a firm stand one way or another on a topic and then uses hard evidence to support that stance. An argumentative essay seeks to prove to the reader that one argument —the writer's argument— is the ...
Customize your call-to-action for each person. 1. Make your call-to-action clear and direct. Don't hint. Don't imply. Don't suggest. It's not a whisper-to-think-about- action; it's a call-to -action. Use direct language, and eliminate wishy-washy phrases. Instead of "Maybe you could think about joining…", say "Join…".
Secondly, it lets the writer figure out what evidence suits what argument most. Before writing, draft your essay first. Put examples, facts, etc. in the right parts of the paper. Then, write the entire text. Thirdly, an outline provides a perfect opportunity to change the essay's parts without rewriting the paper.
Tips for Writing a Well-Written Argumentative Essay. Introduce your topic in a bold, direct, and engaging manner to captivate your readers and encourage them to keep reading. Provide sufficient evidence to justify your argument and convince readers to adopt this point of view. Consider, include, and fairly present all sides of the topic.
But more than that, a call to action—like any good sales closer—acts as a climax to the pitch. It serves the same function as a joke's punchline, and without a CTA, the visitor is left in a sort of directionless limbo. A good CTA not only signals that the pitch is over; it also recommends the next course of action.
Developing an argument requires a significant understanding of the subject matter from all angles. Let's take a look at the steps to writing an argumentative essay: 1. Choose appropriate argumentative essay topics. Although topics for an argumentative essay are highly diverse, they are based on a controversial stance.
The classical argument is made up of five components, which are most commonly composed in the following order: Exordium - The introduction, opening, or hook. Narratio - The context or background of the topic. Proposito and Partitio - The claim/stance and the argument. Confirmatio and/or Refutatio - positive proofs and negative proofs of ...
Demonstrate exactly what your CTA will deliver and how. . 3. Create a sense of urgency. Include phrases like "limited time offer" and "for today only" to motivate users to act. Pair these with action-oriented words like "subscribe" and "download" to encourage a particular action. . 4. Consider your target audience.
Summarize the argument: Sum up the entire essay and rewrite the thesis statement. Stick to the plan: Don't introduce any new argument here; just synthesize all the information presented in the body paragraph. Call to action: End your essay by providing a call to action. Step 8. Argumentative Essay Graphic Organizer.
In this article, we'll explore seven powerful CTA examples from high-performing companies. You'll learn what makes them so convincing so that you can apply these lessons in your own CTA writing. Use Voice of Customer research to understand buyer goals. 2. ActiveCampaign makes it clear what customers are signing up for.
7. Avocado Green Mattress. Avocado Green Mattress has upcycled bedroom furniture people can buy to complement their organic mattresses. The call to action is "Shop Zero Waste" is a clear call to the type of buyer who is willing to pay a premium to minimize their impact on the environment.
Emphasize the Significance of Your Arguments. The conclusion of your essay is a good place to highlight the importance of your argument and the implications of your findings. Briefly explain why your essay topic is significant and how your perspective relates to the wider context. For example, if you're writing on the rising cost of medicine ...
Example 1. In this particular sample, the case is about global warming. So, the essay's conclusion has to give a compelling reason why the reader and the public should act and prevent the issue. You must remember that what you write depends on the type of paper and should be unique.
Despite these criticisms, Singer's essay serves as a powerful call to action. It challenges us to reflect on our own moral obligations and consider the potential impact of our choices. While the solution to world poverty may not be as straightforward as Singer suggests, his essay sparks important conversations and encourages us to think ...
Argumentative Essay On Soldiers Home; Argumentative Essay On Soldiers Home. 701 Words 3 Pages. ... About 300,000 veterans have died waiting for healthcare and the government still has not taken any type of action about it, we should be giving back to them for what they've done not let them suffer and die.
Argumentative Essay On Illegal Immigration; Argumentative Essay On Illegal Immigration. 780 Words 4 Pages. Immigration is "the action of coming to live permanently in a foreign country" according to Oxford Dictionary, and there are many different views on the controversial topic. For instance, many people believe that immigration is ...
In a speech in Austin, Texas, the president outlined a proposal that included term limits and an enforceable ethics code for the justices but that faces long odds in a divided Congress.