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How to Create a Back-Cover Blurb that Sells

We all know how important our book’s title and cover  are when it comes to grabbing a reader’s attention and drawing them in. But, very few readers will ever make a buying decision based on those two elements alone.

What’s usually the deciding factor?

The back of the book cover and blurb of course.

Something, ironically, every author I know hates writing.

• What a back book cover blurb is and what it isn't
• Explanations and back book cover Examples for both fiction and nonfiction
• Steps to writing your own back book blurb and back cover copy

This is a guest post by the talented author and editor, Kelly Exeter of  Swish Publishing .

Table of Contents

Podcast episode – crafting a winning book description.

• Why Do Self-Publishers on Amazon Care?
• 1. Give the reader what they expect
• 2. Put yourself in the reader’s shoes
• 3. Keep it short
• 4. Make it scannable
• 5. Don’t tell the reader everything
• 6. Nail that first line (or two)
• A base template for FICTION blurb writing
• A base template for NON-FICTION blurb writing

What Is a Back Book Cover Blurb?

Before we get into why most authors hate writing their back book cover blurb, let’s clarify what it actually is.

In a nutshell, it’s the 200 odd words on the back cover of your book that describes the book to the reader. These words, if written well, will hook the reader and convince them they need to buy your book.

Which means, they’re effectively a sales pitch.

Now you’re seeing why most authors find them so hard to write.  Never fear, we will help with that today.

Side note: Another element on the back of the book is your bar code. Go here to get one custom made for you.

But first, I want to quickly clarify some terms you might equate with a back book blurb (but shouldn’t because they represent different parts of a book ).

• Synopsis – this is a detailed outline of the book that covers all the major points. It’s usually geared towards selling the book idea to an editor or publisher (not a reader).
• Blurb – distinct from the ‘back-cover blurb’ is this 1-2 line endorsement of a book by a celebrity or another author that sits on the book’s front cover. When you hear about authors being asked to ‘blurb’ a book, it’s this endorsement they’ve been asked to provide.
• Reviews – these are effectively longer versions of author endorsement blurbs, or short excerpts of book reviews by significant publications (like the New York Times ). These are often placed on the back cover of a book along with the back book blurb. They act like testimonials for the book.
• Book Description – these are the words that accompany your book’s listing on online sites like Amazon and Book Depository. The book description will often include the back book blurb text plus endorsements and reviews (much like the entire back cover of a book). If you don’t have a print version of your book and it’s only sold online, everything in this article about back book blurbs can be applied to your book description in online listings.

For two simple reasons, Self publishers on Amazon should care about their back book cover blurb because:

• If you publish on KDP Print or IngramSpark, you're going to need a back book cover design
• Because now, Amazon allows people to see the back of books on the book sales page

That last one is pretty big!

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How to Create a Back of the Book Cover Blurb that Sells

As already noted, writing a back book blurb is a marketing exercise . This means all the focus needs to be on the potential reader – their needs and expectations. Here are six rules to be mindful of before you put pen to paper on your back book cover blurb.

It’s so tempting to think “If everyone is doing x and I do y, then I’ll stand out from the crowd.” And sure, this works for a lot of things. Not with back book cover blurbs though. If you’ve written a non-fiction business book and your back blurb reads like a thriller novel, the reader is going to be very confused.

Do you know what confused readers do?

They put books back on the shelf or click on to the next Amazon book.

Before writing your back book blurb, choose 3-5 of the bestselling books in your genre and make a note of stylistic similarities. Then ensure you incorporate them into your back book jacket blurb.

This can be really hard for authors. We get so caught up in delivering an enthralling story or a big idea, we forget who we’re writing for. And we forget why someone would actually want to read our book. Remember:

Fiction readers are looking for entertainment and escapism.

Here’s the book blurb for Stephanie Myers’ Twilight :

“About three things I was absolutely positive. First, Edward was a vampire. Second, there was a part of him – and I didn't know how dominant that part might be – that thirsted for my blood. Third, I was unconditionally and irrevocably in love with him.”

Regardless of whether or not you're a Twilight fan or not, that is a CAPTIVATING back cover blurb.

Non-fiction readers have a problem that needs to be solved.

Tony Robbins’ Unshakeable book blurb makes it very clear that if financial instability is a problem for you, his book can solve it.  Plus, in an ever crowded publishing world, Tony's blurb also proves why he's the writer to do just that:

“From the man who brought you one of the bestselling investment books of the decade comes a playbook to help millions of people achieve financial freedom.

After interviewing fifty of the world's greatest financial minds, and penning the #1 New York Times bestseller Money: Master the Game, Tony Robbins returns with a step-by-step playbook, taking you on a journey to transform your financial life and accelerate your path to financial freedom.”

250 words is a good ceiling for a good blurb. If you need more words than that to ‘sell’ your book, fiction or non-fiction, you might be in a bit of trouble!

Remember that a book description is not a summary of your book, it's a form of sales copy. The goal is to get people to want to find out more, not explain everything that happens.

For fiction, use short paragraphs. Note how Twilight  has its sentences laid out:

For non-fiction, bullet points are great. Here's a back book cover example for Robert Kiyosaki’s Rich Dad, Poor Dad:

Remember, a book blurb is not a synopsis. You need to make a strong promise to the reader (“I can help you,” “I will entertain you”), but don’t give away the whole story or big idea otherwise the reader has no reason to … read!

Oh boy. If the first few lines of a book’s blurb don't grab you, that doesn’t bode well for the rest of the book, does it? Here are some great ‘first line’ techniques:

Ask a question

Despite constant efforts to declutter your home, do papers still accumulate like snowdrifts and clothes pile up like a tangled mess of noodles? (Marie Kondo, The Life-Changing Magic of Tidying Up .)

Set a scene

At first sight, Ove is almost certainly the grumpiest man you will ever meet, a curmudgeon with staunch principles, strict routines, and a short fuse. People think him bitter, and he thinks himself surrounded by idiots. (Fredrik Backman,  A Man Called Ove .)

Speak directly to the reader’s problems

Entrepreneurs often suffer from the misconception that to be successful, they must do everything themselves. (Chris Ducker,  Virtual Freedom .)

Make a promise

Fitness, money and wisdom – here are the tools. (Tim Ferriss,  Tools of Titans .)

7. Include an Author Bio (Optional)

Many books have author bios and a profile picture attached. These are just a few short words that capture the readers attention. It's a great place for nonfiction authors to show off their credentials. But they aren't required, especially for fiction authors.

Steps to writing your back book blurb

Once you’ve taken in all of the above and gotten a feel for the promise you want to make to the reader, use the outlines below to write your book cover blurb.

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Take my full featured video course on how to select the best keywords and categories for your book.

Beth Bacon, an award-winning author and marketer, suggests this formula for writing a fiction book blurb:

• Situation .  Briefly, describe the circumstances of the story.
• Problem . Next write about the situation or hitch that makes change inevitable.
• Hopeful Possibility .  Here you provide the hope of overcoming the crisis. This is the cool main character or long shot possibility that gives hope that the difficult problem can be overcome.
• Mood .  This part describes the emotional state that readers will have from reading your story.  Example phrases include: “dark, dystopian tragedy”, “humorous chick lit cotton candy”, or “suspenseful, romantic and awash in…magic”.

Here’s a back book blurb example for Harry Potter and the Philosopher’s Stone ticking all the boxes above:

“Till now there's been no magic for Harry Potter. He lives with the miserable Dursleys and their abominable son, Dudley. Harry's room is a tiny closet beneath the stairs, and he hasn't had a birthday party in eleven years.

But then a mysterious letter arrives by owl messenger: a letter with an invitation to an incredible place called Hogwarts School of Witchcraft and Wizardry. And there he finds not only friends, flying sports on broomsticks, and magic in everything from classes to meals, but a great destiny that's been waiting for him … if Harry can survive the encounter.”

This is a formula I’ve developed over the course of three non-fiction books of my own, and it’s served me well:

• Introduce the problem
• Outline how you propose to solve it (bullet points are good)
• Tell the reader how their lives will be better after reading your book

Here's a back book cover copy example of Jen Sincero’s You Are a Badass follows this formula:

“You Are a Badass is the self-help book for people who desperately want to improve their lives but don't want to get busted doing it.

In a refreshingly entertaining how-to guide … Jen Sincero serves up 27 bite-sized chapters … helping you to:

• Identify and change the self-sabotaging beliefs and behaviors that stop you from getting what you want.
• Create a life you totally love. And create it NOW.
• Make some damn money already. The kind you've never made before.

By the end of You Are a Badass , you'll understand why you are how you are, how to love what you can't change, how to change what you don't love, and how to use The Force to kick some serious ass.”

Over to You Now

Remember, the words you use on your back book cover is one of its most important book marketing tools and often the reason a reader will decide to buy your book. While it’s understandable that it’s the last thing you want to write after finalizing your book, it’s worth setting aside a good amount of time to give it the attention it deserves and needs. And while the words are the most important part of your back book blurb, you'll also want to make sure the layout looks nice too so if you use book mockups that show the back of your book, you'll have a front and back book cover that looks seamless, professional, and eye-catching.

Additionally, see this all-inclusive post about writing your book description.

About the Author: Kelly Exeter

Kelly Exeter is the author of three non-fiction books and a passionate editor. Via her Swish Publishing services she works with bloggers, writers and authors to sharpen their message and ensure their big ideas are delivered to the world in a way that best resonates with their target audience.

Dave Chesson

When I’m not sipping tea with princesses or lightsaber dueling with little Jedi, I’m a book marketing nut. Having consulted multiple publishing companies and NYT best-selling authors, I created Kindlepreneur to help authors sell more books. I’ve even been called “The Kindlepreneur” by Amazon publicly, and I’m here to help you with your author journey.

• Podcast Episode - Crafting a Winning Book Description

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Back Cover of a Book: Must-Haves & Examples

Finishing your manuscript is a massive accomplishment, almost a complete victory.

But so much must be done to ensure that all your efforts weren’t for nothing. You need readers to buy your book!

And you can’t stand in the bookstore or pop out on the side of Amazon’s book page to try and convince the reader that they’ll love this book. 

Your book’s back cover is one of the tools that will do that for you.

That means a lot is riding on creating the perfect back cover. But not to worry, we’ve compiled a beginner’s guide to creating a back cover of a book that wows. And we’ve included 16 examples to show how successful ones are done. 

Importance of The Back Cover of a Book

The back of a book cover can make the difference between increasing book sales and losing the reader’s interest.

Your back book cover together with the front cover must make a convincing sales pitch to the reader.

The front cover or the spine of the book must attract the reader. Once you have their attention, they’ll flip over the book and that’s your chance to persuade them to buy it.

To get the reader to buy your book, or at least open it to chapter one, your book’s back cover needs to tell a story:

• What the book is about (using a book blurb)
• Why it’s worth reading (using book reviews)
• Why this reader in particular will want to read it (using enticing copy and targeted keywords)

This is a book promotion tool that’s as important as author newsletters , your social media posts, or book trailers .

What Goes on The Back of a Book

The back cover usually has the elements listed below. Some elements may be omitted based on what you want to convey about your book. 

Once you understand the roles each of these components plays, you’ll have a better idea of what serves the best purpose on the back cover of your book.

Book Reviews

Awards and past work, isbn and barcode.

• Publisher Details 

This is a one-liner that stands out the most on the back of a book. This appears at the top, ensuring that it’s the first thing the reader sees.

The tagline is usually written differently to make it pop. For example, it could be bolded, a different color, larger in size, or italics.

Examples of a tagline:

Descriptive

A brief descriptive sentence that teases at the main theme, conflict, or (in the case of non-fiction) problems being solved by the book.

For example:

“No one’s ever told Eleanor that life should be better than fine.” Eleanor Oliphant Is Completely Fine by Gail Honeyman

A brief line that uses keywords from the genre to target ideal fans.

“Lethal. Loyal. Legendary.” Throne of Glass by Sarah J. Maas

A quote from a professional book review that will intrigue the reader while explaining the book’s hook.

“The greatest romance story of this decade. –Entertainment Weekly” Fault in Our Stars by John Green

From a Scene

A line from the book that makes the reader feel as if they’re dropped right into the action.

“He needs my help, but he’ll be my downfall.” A Prince So Cruel by Ingrid Seymour

Note: The tagline can be between 5 to 50 words, so use them wisely!

This is a description that tells the reader what the book is about without summarizing the plot or giving away any spoilers.

It lets the reader know what to expect.

Your book blurb is kind of like the text version of a book trailer. Just like a trailer, it will highlight the compelling parts of your story.

The best way to go about writing your book blurb is to keep the target reader at the front of your mind. Consider what the reader will be excited to see from your book.

If you need tips on writing a book blurb, check out our blog: How To Write a Compelling Book Blurb (+15 Examples) .

Readers are more likely to believe that your book is good if someone noteworthy praises it.

Pick a stellar testimonial from another author (preferably from your genre) or a publication to give your book credibility.

Avoid adding reviews that say, “I loved it!”

Rather choose reviews that praise a specific part of your book like your writing capability, the characters, the premise, etc.

Take a review on the cover of All the Broken Places by John Boyne for example: 

“Exceptional, layered and compelling…This book moves like a freight train.” Review by Amy Bloom, New York Times bestselling author of In Love

The number of reviews you use will depend on what you want the back cover of your book to convey. Some back covers only use reviews, while some have it in the tagline or at the end of the blurb.

But if you don’t have a publication or notable author to turn to, you can use your best customer review.

If you want to know more about getting endorsements, check out our blog: Professional Book Review: The Ultimate Guide .

Your book’s back cover can also mention any awards and achievements you’ve received that add credibility to your book. You could even include if your books have only been nominated.

Also, add any previously published work. The reader may notice a previous title making them lean towards getting your new release.

Adding your past work will also signal that you have staying power as an author.

Sometimes the back cover of a book will include an author bio, and for some authors, this can seem like the hardest thing to write.

While you don’t need to share your favorite color or that you like long walks on the beach, you do need to let the reader get to know you a bit.

Your author bio shares the credentials, writer’s journey, other works, etc. And it is way more streamlined than something you’d find on the author’s website .

Want To Give Your Readers An Engaging Online Experience?

Get an author website that showcases your books, grows your list, and attracts publishers and promoters.

But does every author need one for their book?

Not necessarily.

If you write fiction, it won’t be the end of the world if you don’t add it. But if you write non-fiction including a bio can help build trust with the reader.

In that case, a bio will show why you are qualified or have the experience to have written your book.

Note: When adding your author photo alongside your bio, make sure it both matches your personality and your book’s genre. Be sure to use a professional photo that has been taken more recently.

Your book’s ISBN (International Standard Book Number) is a number that is used to identify your book. The accompanying barcode is the scannable version of this number.

They’re created by the publishing or self-publishing company. Unless you’re using Amazon, you may have to pay for it in the case of self-publishing.

Note: When getting your book printed, the printing company will have a set requirement for where this number and barcode will go, so keep that in mind when arranging the elements on the back cover of your book.

Publisher Details

The reader won’t be eagerly flipping over your book in search of the publisher’s information, but it needs to be on the back cover of your book nonetheless.

Note: The publisher’s information and logo are low priority so make sure they’re in smaller text.

Tips For Designing Your Book’s Back Cover

Follow the below tips to level up your book back cover design:

Do some research

We recommend doing research in your genre to see what unique styles you could try for your own back cover design.

When analyzing the covers, look at the positioning of the blurbs and reviews, and take note of how a story is told from the front cover to the back. 

Keeping both covers consistent will make your book tell a complete story without the reader even reading a word.

Prioritize layout

It may sound fun to create a wacky book cover, but you could end up creating a confusing mess that’s hard to decipher.

It’s okay to color out of the lines a tad bit, but don’t go overboard! The goal is to avoid a cluttered book back cover and ensure the text is easy to read.

You can achieve this by using clear fonts, an uncomplicated color scheme, and giving the content sufficient space to breathe.

The reader should be able to grasp some information at a single glance. After that glance, if they’re interested, they’ll keep reading.

Use style to tell a story

Your front and back covers don’t need to be designed the same to be cohesive. The front and back covers are not twins, they’re sisters.

For starters, you could use similar borders or related elements. For example, if you’ve written a mystery novel you could have one big puddle of blood on the front and smaller splatters on the back.

Consider the atmosphere and tone that you want the reader to feel and use the appropriate fonts, colors, and design elements to communicate that.

Use copy to sell the book

What you can’t say through design, you’ll say through words.

There’s an art to writing copy that compels a reader to open your book. You have to say a lot in as few words as possible.

Make sure each piece (your blurb, reviews, and bio) serves a purpose that discusses something different from the last. The reader should come away with an understanding of the premise and excitement to keep reading.

DIY – Doing It Yourself

When self-publishing, you can get templates from book cover printers to insert your designs into or you can use software like Canva or Adobe Creative Suite to design the back cover of your book.

Hire somebody

If you lack the time or design prowess to create a back cover for your book, you can simply hire a professional.

It will save you a lot of time and effort, just be sure to research which designer meets your budget and needs.

Don’t forget the book’s spine

When a reader is browsing a bookstore or library, they’ll most likely see the spine of your book first.

Therefore, the spine of your book needs to continue the same story as the rest of your book cover.

Your spine should include the same color scheme, fonts, and design elements as your cover. Everything will be minimized and sideways, so make sure it is easy to read from an angle.

Here’s the information that could be found on your book spine:

• Title of the book.
• Full Author name (If the book is long enough, the author’s first and last name), or
• Shortened Author name (If the author’s name is too long, the spine will have an initial and the last name).
• Publisher’s logo.
• Book series number.

Back Cover Of A Book Examples

As promised, below are 16 examples you can use as reference when designing the back cover of your own book. 

We’ve included the front cover too so you can see the full design story!

1. Romance Genre

Icebreaker by hannah grace.

Curvy fonts and cool colors create the right atmosphere in this Romance example. 

Text is given plenty of room to tell its story with the use of adequate spacing, plus the artwork of the main characters breaks up the pattern of the text too.

With a few pops of orange and bolder text, the back cover draws the reader’s eyes from one point to the next. The author bio is the last thing the reader will notice, as intended by the designer of this book’s back cover.

2. Non-Fiction Genre

Stop overthinking by nick trenton.

This book’s back cover follows the theme of this book, practicing what it preaches. It avoids clutter and uses text that is super clear to read.

It’s easy to start skimming through the content because of this, and only one point is highlighted on the back cover, “Stop Overthinking,” which reiterates the topic of the book.

3. Thriller Genre

The new couple by alison james.

We love this back book cover because the blurb is written from the main character’s perspective. It immediately pulls the reader into the story.

The tagline appears on both the front and back cover of the book, but it serves to cement the premise of the book making sure the reader won’t forget it.

Lastly, the yellow text at the bottom continues speaking directly to the target reader, mentioning other popular books in the sub-genre similar to this one. If a reader has loved those books, they will be more likely to buy this one.

4. Sci-Fi Genre

Recruitment by k. a. riley.

Streamlined is the name of the game for the back cover of this book.

Targeting Sci-Fi lovers is the main aim here, so the tagline just states the year the book is set in.

Although it doesn’t tease the story, it’s still effective in attracting the reader because the blurb is short and discusses the premise in enough detail.

5. All in one (Fantasy Genre)

A court of thorns and roses by sarah j. maas.

This fantasy example has it all: the accolade in the tagline, the well-written blurb, the decorated author bio, and the enthusiastic endorsements.

The back cover of this book is stacked with information yet it all feels easy to skim read because the content is sectioned off.

The back cover cleverly mentioned the author’s name and credibility multiple times. It clearly aims to promote the book using the author’s name. It’s trying to say: 

“If you’ve heard of her, you should definitely check this book out!”

6. Children’s Genre

Children who dance in the rain by susan justice .

We love the design of this example. Since it’s a children’s book, it sells the art style first and foremost and gets creative with the design of the text.

Although the reviews are on top of white backgrounds, the text doesn’t look out of place and rather just adds to the innovative nature of the cover.

Endorsements are highlighted from the front to the back cover, showing parents that this book is worth reading since it is worthy of awards!

7. Consider the Reader

The clockmaker’s daughter by kate morton.

The layout of this cover considers the target readers in every decision made.

Equal importance is given to each component, enticing the reader to read all of it from top to bottom.

The tagline reveals the setting and genre efficiently, and the praises for the author solidify it.

Although the front and back covers don’t share a similar background, the font and leaf design elements are used to connect the experience.

8. Use endorsements

None of this is true by lisa jewell .

Lisa Jewell’s back cover aims to convince readers to buy the book through reviews by respected authors.

It leaves the reader thinking, “Well if they couldn’t put this book down, then maybe I wouldn’t be able to either.”

The names of the authors are contrasted to the reviews using a slightly different font and yellow text. 

And it also has the largest review near the top, with varying sizes as the reader’s eyes go down the cover. This keeps the cover from being dull and hard to skim through.

9. Taglines

The only woman in the room by marie benedict .

In the above example, the tagline is split up and integrated into the blurb but if it’s all read together, it tells the story briefly for anyone skimming the back cover of the book.

The taglines are capped by reviews to complete the experience.

Not to forget the addition of Marie Benedict’s past works at the bottom left of the book’s back cover. It reminds readers of her other popular novels.

10. Past works

November 9 by colleen hoover.

A total of 3 font colors are used for the back cover of this book, yet it doesn’t look busy or cluttered.

The lighter colors surround the blurb, keeping it the center focus. This encourages the reader to read the taglines and still be interested in reading the blurb and author bio.

Speaking of Colleen Hoover’s author bio. It lists so many popular past books for fans and newcomers to be impressed by.

We love this addition because if a fan forgot that you’re the one who wrote a book they loved, they’ll be reminded. This will increase your chances of selling your new release. 

11. Continue the Style Story

Lightlark by alex aster.

With an entertaining front cover, it can be hard to decide what to do with the back cover.

Lightlark shows us that with the same font, colors, and a recurring design element, it can be done!

This book’s back cover continues the story by using the same border, but flipping it so it doesn’t look exactly the same as the front.

The fades from tinged-orange to yellow-gold on top of a sleek black background keep the front and back covers connected.

The cover has 2 taglines large and in charge of drawing the reader in. What seals the deal is the mention of the second book in the series, making the reader aware that there’s more to come.

12. About The Author Example

Self-love workbook for women by megan logan .

We love how fun and colorful this cover is – and it fits the book’s theme so well!

Highlighter-like taglines and bullet points give this back cover even more spunk. This highlighting style makes it feel like it’s the reader’s notebook, emphasizing that the book is about working on one’s self.

But what gives this book an extra edge is the authority the author has in her field. The author bio showcases the author’s expertise, letting the reader know that if there was anyone they should listen to about self-love, it’s this author.

13. Author Branding

The gifts of imperfection: 10th anniversary edition by brené brown.

This is the 10th-anniversary edition of this book, so that means it was pretty well received.

But there are 8 billion people in the world, so not everyone would’ve heard of this book – and the covers try to make up that ground.

The back cover of this book uses the author’s branding to sell the book. Even though the author bio is at the bottom, it feels as if we’re being told about Brene Brown’s efforts for this book at every turn.

But the author’s bio reveals more about her decorated past than the blurb, discussing her achievements, past works in other industries, and experiences.

14. Minimalism

The food lab by j. kenji lópez-alt.

Plain doesn’t have to mean boring. 

There’s a lot of content on this page which would otherwise be overwhelming. But with the use of bronze borders, content is neatly sectioned and given space. 

Instead of a tagline, at the top lies the blurb in a newspaper or magazine type of column. The main selling point is centered within a box: the reviews. This is a great way for the author to build trust with the reader.

15. Artwork

The zen monkey and the lotus flower by tenpa yeshe.

Text is simple, big, and bold on this back cover. But the main attraction is the art.

The artwork of this book reiterates the title, reinforcing it in the reader’s mind.

The balance of artwork and text upholds the book’s theme too. And the art is a great feature of the book, making it hard for a reader to look away.

16. Creative Layout

The science of spice by dr. stuart farrimond .

You can use your book’s genre and theme to come up with unique ideas for the back cover of your book. 

Above is a fantastic example of how to do this.

Ingredients sit within boxes labeled by chemistry-like symbols. The text on the back cover of the book uses copywriting techniques to call out to the reader and persuade them that this book is for them.

Back Cover Of A Book Template

Follow any one of these templates below to craft your dream back cover for your book.

Promotion Doesn’t Stop There

Creating the perfect back cover of a book doesn’t mean it’s all smooth sailing from there.

If only it was as simple as publishing your book and watching the sales come in. That’s the dream, right?

Life isn’t that simple, so book promotion isn’t that simple. 

You need everyone and their mothers to hear about your book, and in today’s digital world, the best way to do that is by spreading the word online.

If you’re looking to improve your online presence you need an author website. An author website helps readers, publishers, and other industry professionals find you easily online.

We love working with authors, so fill in this inquiry form and we’ll see how we can help you.

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