The 5 Different Types of Speech Styles
Human beings have different ways of communicating . No two people speak the same (and nor should they). In fact, if you’ve paid any attention to people’s speeches around you, you might have already noticed that they vary from speaker to speaker, according to the context. Those variations aren’t merely coincidental.
The 5 Different Types of Speech Styles (Table)
Frozen/Fixed Style | -Formal rigid and static language, reliant on expertise;-Particular vocabulary, previously agreed upon, that rejects slang. | -Formal settings and important ceremonies.-Speaker to an audience without response. | -Presidential speech;-Anthem;-School creed;-The Lord’s prayer. |
-Formal language; -Particular, previously agreed upon vocabulary yet more allowing of slang, contractions, ellipses and qualifying modal adverbials;-Writing and speaking. | -Speaking and writing in formal and professional settings, to medium to large groups of people;-Speaking and writing to strangers, figures of authority, professionals and elders. | -Formal meetings;-Corporate meetings;-Court;-Speeches and presentations; -Interviews;-Classes. | |
-Semi-formal vocabulary;-Unplanned and reliant on the listener’s responses;-May include slang, contractions, ellipses and qualifying modal adverbials. | -Two-way communication and dialogue, between two or more people, without intimacy or acquaintanceship. | -Group discussions; -Teacher-student communication; -Expert-apprentice communication; -Work colleagues communication;-Employer-employee communication; -Talking to a stranger. | |
Casual Style | -Casual, flexible and informal vocabulary;-Unplanned and without a particular order;-May include slang, contractions, ellipses and qualifying modal adverbials. | -Relaxed and casual environments; -Two or more people with familiarity and a relatively close relationship. | -Chats with friends and family;-Casual phone calls or text messages. |
Intimate Style | -Casual and relaxed vocabulary. -Incorporates nonverbal and personal language codes (terms of endearment, new expressions with shared meaning). -May include slang, contractions, ellipses and qualifying modal adverbials. | -Intimate settings, relaxed and casual environments; -Two or more people with an intimate bond. | -Chats between best friends, boyfriend and girlfriend, siblings and other family members, whether in messages, phone calls, or personally. |
1. Frozen Style (or Fixed speech)
A speech style is characterized by the use of certain grammar and vocabulary particular to a certain field, one in which the speaker is inserted. The language in this speech style is very formal and static, making it one of the highest forms of speech styles. It’s usually done in a format where the speaker talks and the audience listens without actually being given the space to respond.
2. Formal Style
This style, just like the previous one, is also characterized by a formal (agreed upon and even documented) vocabulary and choice of words, yet it’s more universal as it doesn’t necessarily require expertise in any field and it’s not as rigid as the frozen style.
Application: Although it’s often used in writing, it also applies to speaking, especially to medium to large-sized groups. It’s also the type of speech that should be used when communicating with strangers and others such as older people, elders, professionals, and figures of authority.
3. Consultative Style
The third level of communication it’s a style characterized by a semi-formal vocabulary, often unplanned and reliant on the listener ’s responses and overall participation.
Application: any type of two-way communication, dialogue, whether between two people or more, where there’s no intimacy or any acquaintanceship.
4. Casual Style (or Informal Style)
Application: used between people with a sense of familiarity and a relatively close relationship, whether in a group or in a one-on-one scenario.
5. Intimate Style
Examples: chats between best friends, boyfriend and girlfriend, siblings and other family members, whether in messages, phone calls, or personally.
The 4 Methods or Types of Speech Delivery
What makes a great presenter 9 key qualities to look for, an easy guide to all 15 types of speech, 4 factors that influence speech styles, 1. the setting .
The setting is essentially the context in which the speech shall take place. It’s probably the most important factor to be considered when choosing which speech style to use as nothing could be more harmful than applying the wrong speech style to the wrong setting.
Although it’s a factor that’s exhausted and diverse, to make things simple for you, I’ve divided them in three main categories:
In these settings, people are more relaxed and less uptight than in formal settings. Since there’s a degree of familiarity between those speaking, even though people are not necessarily intimate, the speaker can apply either consultative or casual speech styles. Some examples of these settings include weddings, company or team meetings, and school classes.
Misreading the setting can be really embarrassing and have devastating consequences. If, for instance, you make inappropriate jokes in a work meeting or use slang words, you could be perceived as unprofessional and disrespectful, and that could cost you your job.
2. The Participants
Your audience, the people to whom your speech is directed, or the people you interact with are decisive factors when choosing your speech style.
3. The Topic
For example, sometimes, when making a presentation about a serious topic at a conference, you might want to mix formal speech with a more consultative or casual speech by sliding in a joke or two in between your presentation, as this helps lighten up the mood.
4. The Purpose of The Discourse or Conversation
The purpose of your discourse is your main motivation for speaking. Just like with the topic, when it comes to choosing the speech style taking into account the purpose, the choice is mostly intuitive and keeps in mind the other factors.
Speaker Styles
A content-rich speaker is one whose aim is to use the speech to inform. He is factual and very objective and focused on providing all the information the audience or receptor of the message needs.
Stand-up comedians are a great example of this type of speaker.
Most TED talkers or motivational speakers are great examples of this type of speaker.
Usually, the type of speaker is not fixed in each speech style; one person can be many types of speakers depending on the speech style that they are using and keeping in mind the factors that influence the choice of the speech style.
What’s The Importance of Speech Styles In Communication
Knowing the speech styles and the rules that apply to each of them saves you from embarrassment and positions you as someone of principles and respectful, especially in formal and conservative settings.
Besides that, people tend to gravitate more towards and get influenced by good communicators; therefore, learning something new in that area and improving the quality of your speech and presentations will only benefit you.
Further Readings
Similar posts, what makes a good presentation for a job interview 7 tips, 8 simple ways to work out some self-confidence to speak in public, want to stand out 15 key tips for an awesome presentation, 55 powerful and inspiring quotes to start your presentation, informative speech: definition, and 155 informative speech topics, a 9-step practical guide on how to analyze a speech – speech analysis of i have a dream speech as an example.
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Types of Public Speaking: Ceremonial Speaking
In the world of public speaking, ceremonial speaking holds a special place as it adds color and emotion to significant events and occasions. Originating from epideictic oratory, this unique form of speech aims to identify, magnify, and narrate the importance of various celebrations such as graduations, weddings, eulogies, award ceremonies, and more.
As you navigate through this blog post on “Types of Public Speaking: Ceremonial Speaking,” you’ll discover valuable insights into different types of ceremonial speeches and their purposes while learning essential techniques to make your next speech unforgettable.
Key Takeaways
- Ceremonial speaking is a type of public speaking that focuses on identifying, magnifying, and narrating the significance of an event or occasion through speeches such as commemorative speeches, inspirational speeches, and entertaining speeches .
- Successful ceremonial speaking requires speakers to be able to identify what matters most to an audience on specific occasions while also developing narratives that can compel people into action or give them something meaningful to reflect upon long after an event has ended.
- The different types of ceremonial speeches include commemorative speeches, inspirational speeches, entertaining speeches, promotion/retirement/graduation speeches, and eulogies/tribute speeches. Each type requires a certain level of sensitivity and tact in delivering the appropriate message for the occasion.
- Key techniques for successful ceremonial speaking include knowing your audience well; communicating with appropriate tone and language; incorporating personal anecdotes and stories; using imagery storytelling; managing emotions effectively during delivery; practicing regularly until you feel confident enough to deliver powerful messages that inspire others towards success.
Understanding Ceremonial Speaking
Ceremonial speaking is a type of public speaking that focuses on identifying, magnifying, and narrating the significance of an event or occasion through speeches such as commemorative speeches, inspirational speeches, and entertaining speeches.
Definition And Purpose
Ceremonial speaking, also known as epideictic oratory, is a form of public speaking that centers around celebrating, commemorating or honoring special events and occasions.
The primary purpose of this type of speech is to identify and magnify the significance of a particular event, person, or accomplishment while connecting with the audience in an emotional and engaging manner.
For instance, consider a eulogy delivered at a funeral service – through storytelling and personal anecdotes about the deceased individual’s life experiences and accomplishments – this kind of ceremonial speech would aim to leave listeners with a sense of gratitude for their time spent together seamlessly blending into feelings of comfort despite the loss.
Occasions For Ceremonial Speaking
Ceremonial speaking is usually reserved for special occasions to commemorate a significant event, honor an individual or group, celebrate accomplishments, or offer condolences.
These moments can range from personal milestones like weddings and graduations to public events like award ceremonies and political gatherings. Ceremonial speeches aim to capture the essence of the occasion while also inspiring and engaging the audience.
For example, a eulogy speech may require a more somber tone while a wedding speech aims to create an atmosphere of joy and celebration.
Identification, Magnification, And Narration
Ceremonial speaking is all about identifying, magnifying, and narrating the significance of a particular event or occasion. This type of public speaking requires a keen understanding of the audience and the importance of the occasion being celebrated.
For example, consider a graduation ceremony speech . The speaker must identify what makes this day special for graduates, their families, and friends. They then need to magnify these emotions by talking about how important it is to commemorate this milestone in life.
In summary, successful ceremonial speaking requires speakers to be able to identify what matters most to an audience on specific occasions while also developing narratives that can compel people into action or give them something meaningful to reflect upon long after an event has ended.
Types Of Ceremonial Speeches
Ceremonial speeches include commemorative speeches that honor important events, inspirational speeches that motivate and inspire the audience, entertaining speeches that engage and amuse the audience, promotion, retirement, and graduation speeches, eulogies and tribute speeches.
Commemorative Speeches: Honoring Important Events
Commemorative speeches are a type of ceremonial speech that honors important events and people. These speeches can be given on anniversaries, national holidays, or other memorable occasions.
One example of a commemorative speech is Martin Luther King Jr.’s “I Have a Dream” speech that he delivered during the March on Washington in 1963. In this speech, Dr.
King spoke about his dream for equality and justice for all Americans regardless of race or color.
When giving a commemorative speech, it is important to capture the emotions of the audience while also providing them with thought-provoking insights. Successful speakers use storytelling techniques to create vivid images in listeners’ minds, making their message more impactful and memorable.
Inspirational Speeches: Motivating And Inspiring The Audience
Inspirational speeches are one of the most popular types of ceremonial speaking. The goal of these speeches is to motivate and inspire the audience by sharing personal experiences, struggles, and triumphs.
Successful inspirational speakers use storytelling techniques to connect with their audience emotionally. They also focus on using positive language that encourages listeners to take action towards achieving a particular goal or pursuing a certain path in their lives.
As an aspiring public speaker aiming at making an impact through inspirational talks, it’s important to do extensive research on your topic and develop a clear structure for your speech beforehand.
You should also learn how to engage with your audience through nonverbal cues such as maintaining eye contact and varying your tone and pace throughout the speech.
Entertaining Speeches: Engaging And Amusing The Audience
Entertaining speeches are a type of ceremonial speaking designed to captivate and amuse the audience. These speeches often incorporate humor, jokes, anecdotes, and storytelling to engage participants and leave them feeling entertained.
A well-crafted entertaining speech should be engaging from start to finish while still conveying an important message or theme relevant to the event’s purpose. A great example of an entertaining speech is Ellen DeGeneres’ commencement address at Tulane University where she used her signature humor and wit to entertain graduates while also delivering words of inspiration.
It’s essential for speakers giving an entertaining speech to understand their audience’s sense of humor and use appropriate language and tone throughout the presentation.
Promotion, Retirement, And Graduation Speeches
Promotion, retirement, and graduation speeches are types of ceremonial speaking that require a certain level of tact and sensitivity. These speeches aim to acknowledge the accomplishments of an individual or group while also inspiring them to continue pursuing their goals.
Graduation speeches, for instance, require the speaker to impart wisdom and practical advice to young graduates as they move on from school into adulthood. Retirement speeches should be personalized and heartfelt tributes that express gratitude for the retiree’s contributions while wishing them well in their next chapter.
Promotion speeches should be motivational and recognize the hard work and dedication required to achieve success in one’s career.
Eulogies And Tribute Speeches
Eulogies and tribute speeches are incredibly significant forms of ceremonial speaking. They provide an opportunity to express emotions, remember someone’s life or achievements, and celebrate their legacy.
To deliver a successful eulogy or tribute speech, it is essential to prepare adequately by researching the person being honored and organizing your thoughts . One effective technique is using personal anecdotes and stories that illustrate the impact they had on you or others.
Examples of eulogies include former President Barack Obama’s heartfelt speech for his friend Beau Biden, while Oprah Winfrey gave a powerful tribute speech honoring Nelson Mandela upon his death.
These kinds of speeches require empathy and sensitivity when addressing matters of grief.
Techniques For Successful Ceremonial Speaking
To deliver a successful ceremonial speech, it is important to know your audience and communicate with appropriate tone and language while incorporating personal anecdotes and stories , using imagery and storytelling, and managing emotions.
Knowing Your Audience
To deliver a successful ceremonial speech, it’s crucial to start by understanding your audience. Who are they? What do they expect to hear from you? Understanding this will help you tailor your message and delivery to their interests and preferences.
For instance, if the occasion is a wedding ceremony with mostly young guests, you might want to keep your speech light-hearted and humorous.
Knowing your audience also means taking into account their cultural backgrounds and values. Different cultures have different norms around public speaking – how much humor is acceptable, what kinds of topics are taboo or sensitive – so it pays to do some research beforehand.
Ultimately, knowing your audience allows you to establish a connection with them right from the beginning of your speech.
Communicating With Appropriate Tone And Language
When delivering a ceremonial speech, it’s important to communicate with the appropriate tone and language. Understanding your audience is crucial in this regard. You should consider their backgrounds, interests, and values when selecting the words you use.
Additionally, incorporating personal anecdotes into your speech can help connect with your audience on an emotional level. Sharing relatable stories about yourself or others can make your message more memorable and engaging.
Overall, effective communication during ceremonial speaking involves being mindful of your audience’s expectations and tailoring your delivery accordingly while keeping things simple and engaging.
Incorporating Personal Anecdotes And Stories
One effective technique for successful ceremonial speaking is incorporating personal anecdotes and stories into your speech. By sharing personal experiences related to the occasion, you can create a more meaningful connection with the audience.
Similarly, if giving a graduation or promotion speech, sharing personal struggles or triumphs along the way towards achieving success can inspire and motivate others . However, it’s important to ensure that these anecdotes are relevant and appropriate for the occasion.
Avoid oversharing or straying too far from the main point of your speech.
Use Of Imagery And Storytelling
Incorporating images and storytelling into ceremonial speeches can make them more engaging and memorable for the audience. Using vivid descriptions helps bring events to life, allowing listeners to feel like they are present in the moment.
For example, when giving a eulogy speech, sharing anecdotes about the deceased’s life can help paint a picture of who they were as a person.
When delivering an after-dinner speech, incorporating humor and entertaining stories can help keep guests engaged while still fitting the theme of the event.
Managing Emotions
One crucial aspect of successful ceremonial speaking is managing emotions. Public speakers must be able to maintain emotional composure, even in challenging situations, and communicate with a calm and confident demeanor.
It’s important to acknowledge and express the appropriate emotions for the occasion without becoming overwhelmed or losing focus on the message. For example, during eulogy speeches, it’s common to experience sadness or grief while expressing condolences for the loss of a loved one.
Another key strategy for managing emotions while giving a speech is through visualization and mental preparation. Visualization techniques can help public speakers overcome stage fright or anxiety by imagining themselves delivering the speech successfully beforehand.
They can also practice deep breathing exercises or mindfulness meditation before taking center stage to help calm their nerves.
Best Practices For Delivering A Successful Ceremonial Speech
Practice and rehearse your speech beforehand to ensure you deliver it with ease and confidence, pay attention to your delivery and body language, maintain eye contact with your audience, use pauses effectively for emphasis or impact, and prepare for unexpected situations that may arise during the event.
Practicing And Rehearsing
Practicing and rehearsing are crucial steps for delivering a successful ceremonial speech. It allows you to iron out any kinks in your delivery, build confidence, and become familiar with the material.
Start by practicing your speech aloud several times to get comfortable with the flow of your words. Use a mirror or video yourself, so you can see how you look and sound while speaking.
If possible, try rehearsing in the actual setting where you’ll be delivering the speech.
Anecdotal evidence advises that it is useful to practice with distractions around keeping focus on what needs attention – sometimes potential interruptions such as people leaving or entering the room can throw off concentration but training muscle memory should help mitigate these disturbances on D-day.
Remember: Practice doesn’t make perfect; it makes progress! Aim towards know priorities concerning what need work and those which do not inorder sharpening up important aspects before exercise time runs out since there’s no too much time at hand during occasions like weddings among others outlined above in “Important facts.”
Paying Attention To The Delivery And Body Language
To deliver a successful ceremonial speech, public speakers must pay close attention to their delivery and body language. The way a speaker delivers their speech can be just as important as the words they say.
They should use appropriate tone, volume, and intonation to engage and captivate the audience.
Body language is another critical aspect to consider when giving a ceremonial speech. Speakers’ posture , gestures, facial expressions all influence how the message of their speech is perceived by the audience.
For instance, nervous movements like fidgeting or pacing can distract listeners from the central message of your presentation.
In conclusion, for effective ceremonial speaking that effectively honors an occasion or event requires paying attention to one’s delivery style and body language cues in order to connect meaningfully with audiences present at such occasions.
Maintaining Eye Contact
Maintaining eye contact is an essential aspect of successful ceremonial speaking. It helps to establish a connection with the audience and communicates sincerity and confidence.
However, it’s important not to focus on just one person or section of the audience, as this can make others feel left out or uncomfortable. Instead, try to maintain a balance by scanning the room and making brief eye contact with different individuals.
Some famous speakers are known for using powerful eye contact techniques during their speeches. For example, in his “I Have A Dream” speech, Martin Luther King Jr. made an effort to look into the eyes of various people in attendance while delivering his impactful message about civil rights.
Using Pauses Effectively
One of the most important techniques for successful ceremonial speaking is using pauses effectively. Pauses allow you to emphasize key points, emphasize emotions, and help your audience catch up on important information.
For example, when delivering an emotional eulogy or tribute speech, pausing before sharing sentimental memories will give the audience time to reflect on the importance of that memory and connect with it emotionally.
In addition to adding emphasis and emotional impact to your speeches, using pauses also allows you as a speaker to gather your thoughts and collect yourself if necessary.
Public speakers should practice incorporating strategic pauses into their performances during rehearsals while recording themselves with different type of devices like phones & laptops until it feels natural in both timing & rhythm.
By mastering the art of using effective pauses in ceremonial speaking context speakers create memorable experiences that are appreciated by their audiences all over again even after several years down the line thanks entirely due these short but effective timed-breaths!
Preparing For Unexpected Situations
Even the most meticulously planned ceremonial speeches can be interrupted by unexpected situations. A good public speaker needs to be prepared for anything that might happen during their speech.
One way to prepare for an unexpected situation is to plan a contingency strategy beforehand.
Another way to navigate unexpected situations during your speech is to stay calm and composed. If you lose your train of thought or get distracted, take a deep breath and pause before continuing with your speech.
Ultimately, preparing for unexpected situations boils down to being adaptable and flexible. Practice thinking on your feet and adapting quickly when things don’t go according to plan.
Conclusion: Ceremonial Speaking
In conclusion, ceremonial speaking plays an essential role in various special events and occasions. It requires skillful identification, magnification, and narration of the significance of the ceremony while captivating the audience.
The different types of speeches included in ceremonial speaking require different techniques and skills to deliver successfully. Knowing your audience, communicating with appropriate tone and language , incorporating personal anecdotes and stories are vital components for delivering a successful speech.
Remember to practice, rehearse, maintain eye contact with your audience while using pauses effectively.
1. What is ceremonial speaking and what type of events does it typically involve?
Ceremonial speaking involves delivering speeches at events that are primarily symbolic or celebratory in nature, such as weddings, funerals, graduations, and other significant life milestones.
2. How does ceremonial speaking differ from other types of public speaking?
Unlike informative or persuasive speeches which aim to educate or convince the audience about a specific topic, ceremonial speeches focus on honoring the occasion and creating a memorable experience for those attending.
3. What are some key tips for delivering an effective ceremonial speech?
Some key tips for delivering an effective ceremonial speech include carefully considering the tone and mood appropriate for the occasion, researching cultural traditions surrounding the event if applicable, using inclusive language that welcomes everyone present and sharing personal anecdotes that resonate with attendees.
4. Can anyone become a skilled ceremonial speaker or is it something you have to be born with?
Like any skillset, becoming a skilled ceremonial speaker requires practice through regular preparation and delivery of various types of ceremonies over time. While some individuals may possess natural talent in this area due to their personality traits or past experiences working in related fields (such as acting), anyone can improve their abilities by studying examples of great ceremony speakers and practicing techniques such as pacing, emphasis on specific words/ideas & incorporating pauses effectively into your presentations.
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14 Ceremonial Speaking
Learning objectives.
- Understand the different types of ceremonial speeches.
- Explain how to deliver a strong ceremonial speech in different contexts.
There are many occasions in which one may be called to speak that do not focus on informing or persuading an audience in the ways we’ve already discussed. Special occasions mark life events, celebrate milestones, and commemorate people and situations. The speeches delivered at these types of events provide perspective on the occasion, help the audience make sense of its significance, and can become a lasting part of the memories formed from the event. Whether you are standing up to give an award speech, a wedding toast, or a eulogy, knowing how to deliver speeches in a variety of different contexts is an important skill of public speaking. In this chapter, we will explore the functions of special occasion speeches, as well as several specific types of special occasion speeches, and four key items to remember when you are asked to deliver one these speeches at an event.
Functions of Special Occasion Speeches
Chris Hill – Chris Hoy – Acceptance Speech – CC BY-NC-ND 2.0.
Entertain and Celebrate
While speeches intended to entertain an audience may be either informative or persuasive, the rhetorical situation often provides a clear indication of when a speech falls into the special occasion category. Consider roasts and toasts; both entertain and celebrate, albeit in different ways. An awards banquet and weddings are examples of special occasions that call for a speaker to present an upbeat, light speech designed to amuse the audience while celebrating a person, event, or situation.
Commemorate
When we think of a speech crafted to commemorate something or someone, perhaps a eulogy is the first type to come to mind. That is likely because a commemorative speech is one of tribute, and often remembrance, such as a eulogy or when a speaker recalls an anniversary or a milestone event. Speeches of commemoration can also include building or monument dedications that are designed to honor the memory of the person or situation that inspired the site.
Often the rhetorical situation calls for a speaker to present words of wisdom and guidance based upon their personal experiences or what they’ve learned through shared experiences of the audience they are addressing. Examples of this kind of inspirational speaking include one you’ve all likely already witnessed, the commencement speech. Another example is a keynote address at a conference or convention. An inaugural address is another type of speech designed to inspire audiences through the promise of the speaker’s vision for the future.
This textbook is dedicated to encouraging students to stand up and speak out and this type of special occasion speech encompasses the speeches in which individuals do just that. Speeches of advocacy focus on goals and values. They are often cause-oriented or crafted to impact policy-setting or change in some way. Speakers present advocacy speeches at special occasions such as fundraisers, campaign rallies, and even protests or marches.
Types of Special Occasion Speeches
If we consider the functions of special occasion speeches we’ve just reviewed, chances are we could come up with a myriad of different types of speeches that could be included in this section. For our purposes, we are going to focus on several special occasion speeches that you are likely to encounter in your academic, professional, and personal lives. By looking at common types of speeches, we hope to enable you with the tools to stand up and speak out in events and situations in which you may find yourselves given a platform to deliver a speech.
Speeches of Introduction
The first type of speech is called the speech of introduction. A speech of introduction is a short speech that introduces another speaker. There are two main goals of an introduction speech: to provide a bit of context, including who the speaker is and why that speaker will be giving a speech at the particular event, and to entice the audience to pay attention to what the speaker has to say.
Just like any other speech, a speech of introduction should have a clear introduction, body, and conclusion. The information should be delivered as concisely but informative as possible. For an introduction, think of a hook that will make your audience interested in the upcoming speaker. Did you read a news article related to the speaker’s topic? Have you been impressed by a presentation you’ve heard the speaker give in the past? You need to find something that can grab the audience’s attention and make them excited about hearing the main speaker.
The body of your speech of introduction should be devoted to telling the audience about the speaker’s topic, why the speaker is qualified, and why the audience should listen (notice we now have our three body points). First, tell your audience in general terms about the overarching topic of the speech. You may only have a speech title and maybe a paragraph of information to help guide this part of your speech. Remember, your role is to be concise and to the point. The speaker is the one who will elaborate on the topic. Next, you need to tell the audience why the speaker is a credible speaker on the topic. Has the speaker written books or articles on the subject? Has the speaker had special life events that make him or her qualified? Think about what you’ve learned about building ethos and do that for the speaker. Lastly, you need to briefly explain to the audience why they should care about the upcoming speech.
The final part of a good introduction speech is the conclusion. The conclusion is generally designed to welcome the speaker to the lectern. Many introduction speeches will conclude by saying something like, “I am looking forward to hearing how Joe Smith’s advice and wisdom can help all of us today, so please join me in welcoming Mr. Joe Smith.” We’ve known some presenters who will even add a notation to their notes to “start clapping,” “shake the speaker’s hand,” or “give the speaker a hug” depending on the circumstances of the speech.
Speeches of Presentation
The second type of ceremonial speech is the speech of presentation. A speech of presentation is a brief speech given to accompany a prize or honor. A speech of presentation could be as simple as saying, “This year’s recipient of the Schuman Public Speaking prize is Wilhelmina Jeffers,” or could last up to five minutes as the speaker explains why the honoree was chosen for the award.
When preparing a speech of presentation, it’s always important to ask how long the speech should be. Once you know the time limit, then you can set out to create the speech itself. First, you should explain what the award or honor is and why the presentation is important. Second, you can explain what the recipient has accomplished in order for the award to be bestowed. Did the person win a political race? Did the person write an important piece of literature? Did the person mediate conflict? Whatever the recipient has done, you need to clearly highlight their work. Lastly, if the race or competition was conducted in a public forum and numerous people didn’t win, you may want to recognize those people for their efforts as well. While you don’t want to steal the show away from the winner (as Kanye West did to Taylor Swift during the 2009 MTV Music Video Awards ( https://vimeo.com/173170491 ), you may want to highlight the work of the other competitors or nominees.
Speeches of Acceptance
The complement to a speech of presentation is the speech of acceptance. The speech of acceptance is a speech given by the recipient of a prize or honor. For example, in the above video clip from the 2009 MTV Music Video Awards, Taylor Swift starts by expressing her appreciation, gets interrupted by Kanye West, and ends by saying, “I would like to thank the fans and MTV, thank you.” While not a traditional acceptance speech because of the interruption, she did manage to get in the important parts.
There are three typical components of a speech of acceptance: thank the givers of the award or honor, thank those who helped you achieve your goal, and put the award or honor into perspective.
First, you want to thank the people who have given you the award or honor and possibly those who voted for you. We see this done every year during the Oscars, “First, I’d like to thank the academy and all of the academy voters.” Second, you want to give credit to those who helped you achieve the award or honor. No person accomplishes things in life on their own. We all have families, friends, and/or colleagues who support us and help us achieve what we do in life. A speech of acceptance is a great time to graciously recognize those individuals. Lastly, put the award in perspective. Tell the people listening to your speech why the award is meaningful to you.
Speeches of Dedication
The fourth ceremonial speech is the speech of dedication. A speech of dedication is delivered when a new store opens, a building is named after someone, a plaque is placed on a wall, a new library is completed, and so on. These speeches are designed to highlight the importance of the project and those to whom the project has been dedicated.
When preparing the speech of dedication, start by explaining your connection to the project and why you’ve been asked to speak. Next, you want to explain what is being dedicated and who was involved with the project, who made it possible. If the project is a new structure, talk about the people who built the structure or designed it. If the project is a preexisting structure, talk about the people who put together and decided on the dedication. You also want to explain why the structure is important and the impact it may have on the local community. For instance, if the dedication is for a new store, you could talk about how the store will bring in new jobs and shopping opportunities. If the dedication is for a new wing of a hospital, you could talk about how patients will be served and the advances in medicine the new wing will provide the community.
It is likely that if you haven’t yourself given a toast at this point in your life, you’ve witnessed one at a social event. A toast is a speech designed to congratulate, appreciate, or remember. Toasts can be delivered for the purpose of congratulating someone for an honor, a new job, or getting married. You can also toast someone to show your appreciation for something they’ve done. We also toast people to remember them and what they have accomplished. Think about a time when you may have heard someone exclaim “let’s raise our glass!” in honor of someone who may or may not be present at that moment.
When preparing a toast, the first goal is always to keep your remarks brief. Toasts are generally given in the course of some festivity (e.g., wedding, retirement party, farewell party), and you don’t want your toast to take away from the festivity for too long. Second, the goal of a toast is to focus attention on the person or persons being celebrated—not on the speaker. As such, while you are speaking you need to focus your attention on the people you are toasting, both by physically looking at them and by keeping your message about them. You should also avoid any inside jokes between you and the people being toasted because toasts are public and should be accessible for everyone who hears them. To conclude a toast, simply say something like, “Please join me in recognizing Joan for her achievement.” While that will verbally signal the conclusion of the toast, some occasions may also call for you to physically raise your glass in the direction of the honoree. This action will invite the audience to join in the toast.
A roast is an interesting and peculiar speech because it is designed to both praise and good-naturedly poke fun at a person being honored. Generally, roasts are given at the conclusion of a banquet in honor of someone’s life achievements. The television station Comedy Central has created a series of celebrity roasts which showcases public figures jokingly insulting other well-known figures in front of a live audience.
In this clip ( https://www.youtube.com/watch?v=BSE_saVX_2A#action=share ), watch as Stephen Colbert, television host of The Colbert Report, roasts President George W. Bush.
How does one prepare for a roast? You want to think about the person who is being roasted. Do they have any strange habits or amusing stories in their past that you can discuss? When you think through these things, you want to make sure that you cross anything off your list that is truly private information or will really hurt the person. The goal of a roast is to poke fun at them, not embarrass them or tarnish their reputation. When selecting which aspects to highlight in your roast, you want to make sure that the items you choose are widely known by your audience. Roasts work when the majority of people in the audience can relate to the jokes as these are intended to create a fun atmosphere for all. It is up to the speaker to ensure neither the individual being roasted or the audience, is left feeling uncomfortable. Always remember the point of a roast is to honor someone. While the jokes are definitely the fun part of a roast, you should leave the roastee knowing that you truly do care about and appreciate them.
A eulogy is a speech given in honor of someone who has died. If you are asked to deliver a eulogy, it’s important to understand the expectations of this type of speech and ensure you are prepared. You need to be prepared both for the sake of the audience as well as your own. Watch the following clip ( https://www.youtube.com/watch?v=pRsH92sJCr4&feature=youtu.be ) of then-Senator Barack Obama delivering a eulogy at the funeral of civil rights activist Rosa Parks in November of 2005.
In this eulogy, Senator Obama delivers the eulogy by recalling Rosa Park’s importance and her legacy in American history. When preparing a eulogy, first you need to know as much information about the deceased as possible. The more information you have about the person, the more personal you can make the eulogy. While you can rely on your own knowledge if you were close to the deceased, it is always a good idea to ask friends and relatives of the deceased for their memories. Other people’s input may add important facets that may not have occurred to you. Of course, if you were not very close to the deceased, you will need to ask friends and family for information.
Second, although eulogies are delivered on the serious and sad occasion of a funeral or memorial service for the deceased, it is very helpful to look for at least one point to be lighter or humorous. In some cultures, in fact, the friends and family attending the funeral will expect the eulogy to be highly entertaining and amusing. While eulogies are not roasts, one goal of the humor or lighter aspects of a eulogy is to relieve the tension that is created by the serious nature of the occasion.
Lastly, remember to tell the deceased’s story. Tell the audience about who this person was and what the person stood for in life. The more personal you can make a eulogy, the more touching it will be for the deceased’s friends and families. The eulogy should remind the audience to celebrate the person’s life as well as mourn their death.
Speeches of Farewell
A speech of farewell allows someone to say goodbye to one part of their life as they move on to the next part of life. Maybe you’ve accepted a new job and are leaving your current job, or you’re graduating from college and entering the workforce. Whatever the case may be, periods of transition are often marked by speeches of farewell. Watch the following clip ( https://youtu.be/HJrlTpQm0to ) of Derek Jeter’s 2008 speech saying farewell to Yankee Stadium, built in 1923, before the New York Yankees moved to the new stadium that opened in 2009.
In this speech, Derek Jeter is not only saying goodbye to Yankee Stadium but also thanking the fans for their continued support. When preparing a speech of farewell, the goal should be to thank people and let them know how much you appreciate them as you make the move to your next role in life. In Derek Jeter’s speech, he starts by talking about the history of the 1923 Yankee Stadium and then thanks the fans for their support. You will also want to express to your audience how much the experience has meant to you.
A farewell speech is a time to commemorate and think about the good times you’ve had, not recount any less pleasant aspects. It’s a good idea to end on a high note. Derek Jeter concludes his speech by saying, “On behalf of this entire organization, we just want to take this moment to salute you, the greatest fans in the world!” At this point, Jeter and the other players take off their ball caps and hold them up toward the audience.
Inspirational Speaking
The goal of an inspirational speech is to elicit or arouse an emotional state within an audience. Although other speeches we’ve already explored can incorporate inspirational messages, we will now look at two specific types of inspirational speeches: goodwill and speeches of commencement.
Speeches to Ensure Goodwill
Goodwill is an intangible asset that is made up of the favor or reputation of an individual or organization. Speeches of goodwill are often given in an attempt to get audience members to view the person or organization more favorably. Although speeches of goodwill are persuasive, they try not to be obvious about the persuasive intent. They are often delivered as information-giving speeches that focus on an individual or organization’s positive attributes.
Speeches for Commencements
The second type of inspirational speech is the speech of commencement, which is designed to recognize and celebrate the achievements of a graduating class. Nearly all of us have sat through commencement speeches at some point in our lives. Perhaps you just finished high school and earned your degree, or you recently attended a commencement for a sibling or other family member. If you have not yet attended a commencement ceremony, you will soon as you work toward earning your college degree. Numerous celebrities and politicians have been asked to deliver commencement speeches at colleges and universities. One famous commencement speech was given by famed Harry Potter author J.K. Rowling at Harvard University in 2008 ( https://www.youtube.com/watch?v=nkREt4ZB-ck ).
J.K. Rowling’s speech has the perfect balance of humor and inspiration, which are two of the main ingredients of a great commencement speech.
If you’re ever asked to deliver a commencement speech, there are some key points to think through when deciding on your speech’s content.
- If there is a specific theme for the graduation, make sure that your commencement speech addresses that theme. If there is not a specific theme, come up with one for your speech. Some common commencement speech themes are commitment, competitiveness, competence, confidence, decision making, discipline, ethics, failure (and overcoming failure), faith, generosity, integrity, involvement, leadership, learning, persistence, personal improvement, professionalism, reality, responsibility, and self-respect.
- Talk about your life and how graduates can learn from your experiences to avoid pitfalls or take advantages of life. How can your life inspire the graduates in their future endeavors?
- Make the speech humorous. Commencement speeches should be entertaining and make an audience laugh.
- Be brief! Remember, the graduates are there to get their diplomas, and their families are there to watch the graduates walk across the stage.
- Remember, while you may be the speaker, you’ve been asked to impart wisdom and advice for the people graduating and moving on with their lives, so keep it focused on them.
- Place the commencement speech into the broader context of the graduates’ lives. Show the graduates how the advice and wisdom you are offering can be utilized to make their own lives better. Overall, it’s important to make sure that you have fun when delivering a commencement speech. Remember, it’s a tremendous honor and responsibility to be asked to deliver a commencement speech. Take the time to really think through and prepare your speech.
Keynote Speaking
Acumen_ – Keynote Speech – CC BY-NC-ND 2.0.
The last type of special occasion speech we will examine is the keynote speech. A keynote speech is delivered to set the underlying tone and summarize the core message of an event. People who deliver keynote speeches are typically experts in a given area who are invited to speak at a conference, convention, banquet, meeting, or other kinds of events with the purpose of setting a specific tone for the occasion. As mentioned, keynote speeches often are meant to inspire an audience. This inspiration can anything from motivating staff at a sales convention to discussing organizational values and imparting wisdom on a group with a shared goal or purpose.
Some keynote speakers will work for a speakers bureau, an agency that represents celebrity and professional speakers. One important organization for all aspiring keynote speakers is the National Speaker’s Association, or NSA. ( http://www.nsaspeaker.org ). In the world of professional public speaking, there are two common types of keynotes: after-dinner speeches and motivational speeches. Let’s look at each of these unique speeches.
After-Dinner Speeches
Ironically, an after-dinner speech does not have to occur after a formal dinner, though it does get its name from the idea that these speeches historically followed a meal of some kind. After-dinner speakers are generally asked (or hired) to speak because they have the ability both to effectively convey a message and to make people laugh. This characteristic does not mean its only goal is to entertain. The after-dinner speech could serve any of the functions previously detailed in this chapter, and all the basic conventions of public speaking discussed in this text apply to after-dinner speeches. However, the overarching goal of these speeches is to entertain and create a light-hearted, jovial atmosphere.
After-dinner speaking is a challenging type of speaking because it requires a balance of entertainment and humor by providing substantive insight into the topic of the event or situation. Finding this balance will allow speakers to deliver a rewarding speech that leaves a lasting impact on the audience. For an example of an after-dinner speech, read the following speech delivered by Mark Twain on his seventieth birthday: ( https://www.pbs.org/marktwain/learnmore/writings_seventieth.html ).
Here are some things to consider when preparing an after-dinner speech.
First, use all that you have learned about informative or persuasive speeches to prepare for this speech, and then consider the four items of note we will outline later in this chapter for creating a successful special occasion speech. You must prepare, consider the occasion, understand your audience, and be mindful of time constraints surrounding your speech and the event.
Second, remember that this is not an opportunity to try your hand at stand-up comedy. The after-dinner speech has a specific goal or purpose, which you must identify and attempt to accomplish. Doing so requires that your speech has a recognizable structure like your more formal speeches: an introduction, a body, and a conclusion. While you ideally want to entertain and amuse your audience, you also want to be sure you achieve your speech goal in the given timeframe.
Motivational Speaking
The second common form of keynote speaking is motivational speaking. A motivational speech is designed not only to make an audience experience emotional arousal (fear, sadness, joy, excitement) but also to motivate the audience to do something with that emotional arousal. Whereas a traditional persuasive speech may attempt to influence listeners to purchase a product or agree with an ideology, a motivational speech helps to inspire people in a broader fashion, often without a clearly articulated end result in mind. As such, motivational speaking is a highly specialized form of persuasive speaking commonly delivered in schools, businesses, or religious, club, and group contexts. The Toastmasters International Guide to Successful Speaking lists four types of motivational speeches: hero, survivor, religious, and success (Slutsky & Aun, 1997).
The hero speech is a motivational speech given by someone who is considered a hero in society (e.g. military speakers, political figures, and professional athletes). Just type “motivational speech” into YouTube and you’ll find many motivational speeches given by individuals who can be considered heroes or role models. The following clip ( https://www.youtube.com/watch?v=vMlmbz8-_Xg ) presents a speech by Steve Sax, a former major league baseball player.
In this speech, Sax talks about his life as a baseball player, along with issues related to leadership, overcoming obstacles, and motivation.
The survivor speech is a speech given by someone who has survived a personal tragedy or who has faced and overcome serious adversity. In the following clip ( https://www.youtube.com/watch?v=NasfjwL8wTc ), Becky Olson discusses her life as a cancer survivor.
Becky Olson goes all over the country talking with and motivating cancer survivors to beat the odds.
The final type of motivational speech is the success speech, which is given by someone who has succeeded in some aspect of life and is giving back by telling others how they too can be successful. In the following clip ( https://www.youtube.com/watch?v=E52eIa1VSgQ ), the then CEO of Xerox, Anne Mulcahy, speaks before a group of students at the University of Virginia discussing the spirit of entrepreneurship.
https://www.youtube.com/watch?v=E52eIa1VSgQ
In this speech, Mulcahy shares the leadership lessons she had learned as the CEO of Xerox
Review of the Types of Special Occasion Speeches
A speech of introduction is a short speech that introduces another speaker.
A speech of presentation is a brief speech given to accompany a prize or honor.
The speech of acceptance is a speech given by the recipient of a prize or honor.
A speech of dedication is delivered when a new store opens, a building is named after someone, a plaque is placed on a wall, a new library is completed, and so on. These speeches are designed to highlight the importance of the project and those to whom the project has been dedicated.
A toast is a speech designed to congratulate, appreciate, or remember.
A roast speech is designed to both praise and good-naturedly poke fun at a person being honored.
A eulogy is a speech given in honor of someone who has died.
A s peech of farewell allows someone to say goodbye to one part of their life as they move on to the next part of life.
An inspirational speech elicits an emotional state within an audience. Inspirational speeches include speeches to ensure goodwill and commencement addresses.
A keynote speech is delivered to set the underlying tone and summarize the core message of an event. Keynote speeches include after-dinner and motivational speeches.
Delivering Your Special Occasion Speech
Special occasion speeches may be common, but that doesn’t mean they don’t require effort and preparation. A frequent trap is that people often do not consider the impact these speeches can have on the occasion. For instance, a wedding toast not only leaves a lasting impression on the couple getting married but also all of the guests in attendance (not to mention it will likely be recorded and posted on social media). As a result, one may not prepare seriously but instead, stand up to speak with the idea that they can “wing it” by acting silly and telling a few jokes. Rather than being entertaining or commemorating the occasion, the speech appears ill-prepared and falls flat. To help us think through how to be effective in delivering special occasion speeches, let’s look at four key items to remember: preparation, adaptation to the occasion, adaptation to the audience, and mindfulness about the time.
First, and foremost, the biggest mistake you can make when standing to deliver a ceremonial speech is to be underprepared or simply not prepare at all. We’ve stressed the need for preparation throughout this text, so just because you’re giving a wedding toast or a eulogy doesn’t mean you shouldn’t think through the speech before you stand up and speak out. If the situation is impromptu, even jotting some basic notes on a napkin is better than not having any plan for what you are going to say. Remember, when you get anxious, as inevitably happens in front of an audience, your brain doesn’t function as well as when you are having a relaxed conversation with friends. You often forget information. By writing down some simple notes, you’ll be poised to deliver a more thoughtful speech that matches the needs of the occasion.
Consider the Occasion
Not all content is appropriate for all occasions. If you are asked to deliver a speech commemorating the first anniversary of a school shooting, then obviously using humor and telling jokes is not appropriate. But some decisions about adapting to the occasion are less obvious. Consider the following examples:
- You are the maid of honor giving a toast at the wedding of your younger sister.
- You are receiving a Most Valuable Player award in your favorite sport.
- You are a sales representative speaking to a group of clients after a mistake has been discovered.
- You are a cancer survivor speaking at a high school student assembly.
How might you adapt your message and speaking style to successfully mark each occasion in front of the various audiences in attendance? Remember that being a competent speaker is about being both personally effective and socially appropriate. Different occasions will call for different speech functions. As a speaker, it is important to understand the needs of the occasion and adapt your content accordingly. One of the biggest mistakes speakers can make is to deliver one generic speech to different groups without adapting the speech to the specific occasion. In fact, professional speakers always make sure that their speeches are tailored to each specific occasion by asking questions and investigating the details of each event or situation. When we customize our speech for the special occasion, people are more likely to remember the speech than if we give a generic speech.
Consider Your Audience
Understanding your audience remains one of the most critical aspects of preparing your speech for any occasion. Different audiences will respond differently to speech material. The more you know about your audience and the more you are able to adapt your content to their needs and wants, the more likely your speech will have an impact and you will effectively achieve your speaking goal. One of the coauthors of this text was at a conference specifically for teachers of public speaking. The keynote speaker stood and delivered a speech on the importance of public speaking. Remember, a function of keynote speaking is to inspire the audience. Though this particular speaking was highly informed on the topic and even entertained the audience, the speech did not go over very well with the audience. Why do you think this was? Speaking to an audience of public speaking instructors, a safe assumption is that they already believe in the importance of the subject. Thus, we can also assume that the speaker may not have considered the audience when preparing the speech, and therefore it is likely the keynote did not fulfill its function of inspiring them.
Be Mindful of the Time
There are very few times in life, whether it be academic, professional, or personal, that you will be given an infinite amount of time to do anything. This is an important consideration to keep in mind when preparing your special occasion speech (as well as your informative and persuasive speeches!). Special occasions often consist of more than just speeches. Each has its own conventions and rules with regard to time. Acceptance speeches and toasts, for example, should be relatively short (typically under five minutes). A speech of introduction should be extremely brief, just long enough to tell the audience what they need to know about the person being introduced and prepares them to appreciate that person’s remarks. Conversely, commemorative speeches, commencement speeches, and keynote addresses tend to be longer as they include more content and have different goals.
When it comes to speech timing, the other three items we’ve discussed in this section can come in very handy. With preparation and practice, you can ensure your speech adheres to a specific timeframe. Considering your occasion and understanding your audience will also help you when crafting your speech and determining an appropriate amount of time for speaking. Think about a wedding you’ve attended when a toast honoring the couple has gone on and on and on, and everyone, including the happy couple, just wanted to get up and dance. There are also examples of instances when an audience may have been eager to be inspired and motivated but left disappointed when the speaker presented a quick and vapid speech. It can go either way, and that’s why it is important to be prepared, consider the occasion, and understand your audience.
It is also perfectly acceptable to ask questions about the expected time frame for a speech. Either ask the person who has invited you to speak, or you can do some quick research to see what the average speech times in the given context tend to be.
Slutsky, J., & Aun, M. (1997). The Toastmasters International® guide to successful speaking: Overcoming your fears, winning over your audience, building your business & career. Chicago, IL: Dearborn Financial Publishing.
Stand up, Speak out Copyright © 2017 by Josh Miller; Marnie Lawler-Mcdonough; Megan Orcholski; Kristin Woodward; Lisa Roth; and Emily Mueller is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.
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How to Write a Ceremonial Speech: A Step-by-Step Guide
To deliver a memorable speech, it's critical to have a clear understanding of the essential elements of a ceremonial speech. Whether you're delivering a eulogy, a graduation speech, or a wedding toast, the tone, audience, and purpose must align. In this guide, we'll explore each of these critical components in greater detail and provide you with practical tips to help you craft an impactful and inspiring ceremonial speech.
Understanding the Purpose of a Ceremonial Speech
A ceremonial speech is a powerful tool that can be used to celebrate and honor a specific event or person. It is a unique type of speech that requires a deep understanding of its purpose to create a successful one. The main objective of a ceremonial speech is not only to inspire and motivate the audience but also to evoke a sense of unity and joy.
At its core, a ceremonial speech is a way of commemorating an important event or person. It is an opportunity to bring people together and celebrate something significant. Whether it's a wedding, a graduation, or an awards ceremony, a ceremonial speech is an essential part of the event.
Types of Ceremonial Speeches
There are several types of ceremonial speeches, and each requires a unique approach. Eulogies, for example, are speeches given at funerals or memorial services to honor and remember the deceased. Wedding toasts, on the other hand, are given to celebrate the union of two people in love.
Graduation speeches are another type of ceremonial speech that is given to inspire and motivate graduates as they embark on a new chapter in their lives. Awards speeches are speeches given to recognize and honor the achievements of an individual or group. Celebratory speeches, on the other hand, are given to mark a special occasion, such as a birthday or anniversary.
The Importance of Tone and Emotion
Ceremonial speeches are an opportunity to connect with your audience on an emotional level. Whether you're aiming to inspire, comfort, or entertain, you must strike the appropriate tone. You want people to leave your speech feeling uplifted and energized, so investing time into your emotional appeal can make a world of difference to the success of your speech.
One of the most critical aspects of a ceremonial speech is its emotional impact. The tone of your speech must be appropriate for the occasion, and you must use language that resonates with your audience. You want to create a sense of unity and joy, so it's essential to use positive and uplifting language.
The delivery of your speech is also crucial. You must be confident, engaging, and passionate about your topic. Your body language, eye contact, and vocal tone all play a significant role in the success of your speech. You want to connect with your audience and make them feel like they are a part of the celebration.
In conclusion, a ceremonial speech is a powerful tool that can be used to celebrate and honor a specific event or person. It requires a deep understanding of its purpose, the appropriate tone, and emotional impact to be successful. By investing time and effort into your speech, you can create a memorable experience that will leave a lasting impression on your audience.
Know Your Audience
Understanding your audience is essential to deliver an impactful speech. You must consider the demographics, their emotional state, and the atmosphere. Only then can you tailor your message and approach to ensure it resonates with them.
Analyzing Your Audience
Consider the following when analyzing your audience:
- Educational and professional background
- Expectations
- Emotional state
- How they feel towards the occasion or person being celebrated
Adapting Your Speech to the Occasion
Your speech should be in line with the occasion being celebrated. For instance, a eulogy must be somber, respectful, and celebratory. In contrast, a wedding toast needs to be more lively and humorous. Understanding the tone and atmosphere will help ensure that your speech hits the right notes.
Research and Preparation
Researching and preparing ensure that you have the necessary information to write an impactful speech that resonates with your audience.
Gathering Relevant Information
Gather as much information as possible about the occasion or person being celebrated. This could include milestones, accomplishments, and stories that serve as a source of inspiration.
Organizing Your Ideas
Once you have gathered sufficient information, organize your ideas into a logical and coherent structure. This will make it easier to remember, and it will make your speech more engaging.
Crafting a Compelling Introduction
A powerful introduction is critical to make an impression and set the tone for your speech. A weak one can lead to the audience tuning out or not connecting with your message.
Attention-Grabbing Techniques
There are several ways to grab your audience's attention in your introduction. You can start with a quote, a personal story, or a rhetorical question. Choose a method that aligns with your message and resonates with your audience.
Establishing Credibility and Relatability
Establishing your credibility is an essential aspect of making an impression on your audience. Highlight your credentials, personal experiences, or why you were asked to give the speech, amongst others.
Developing the Body of Your Speech
The body of your speech provides an opportunity to elaborate on your message and connect with your audience on an emotional level.
Structuring Your Main Points
The structure of your speech is critical. Choose a logical and coherent sequence that follows a natural flow of ideas. You can use an outline to ensure that your structure makes sense.
Using Anecdotes and Examples
Connecting with your audience's emotions requires the use of anecdotes and examples. Share stories that appeal to the audience's emotions and be relatable.
Balancing Emotion and Logic
While emotions are essential, it's crucial to balance them with logical and factual information. Marrying both ensures that your speech not only resonates with your audience but is also impactful.
ChatGPT Prompt for Writing a Ceremonial Speech
Chatgpt prompt.
Compose a formal and dignified speech that is intended to mark a significant occasion or event, such as a graduation, inauguration, or awards ceremony. This speech should be carefully crafted to convey a sense of importance and reverence, and should be designed to inspire and uplift the audience. Your speech should be well-structured, with a clear and compelling introduction, a well-supported body, and a memorable conclusion. You should also use appropriate language and tone, and incorporate relevant anecdotes, quotes, and other rhetorical devices to enhance the impact of your message.
[ADD ADDITIONAL CONTEXT. CAN USE BULLET POINTS.]
Crafting a great ceremonial speech requires research, preparation, and a clear understanding of your audience, tone, and purpose. By following the guidelines highlighted in this guide, you can create a memorable speech that inspires, motivates, and connects with your audience emotionally. Remember, practice delivers the perfect speech.
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What Is a Ceremonial Speech and How Do You Write One? (Featuring Examples)
Updated 08/28/2023
Published 08/29/2022
Sam Tetrault, BA in English
Contributing writer
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Also known as a commemorative speech, a ceremonial speech is a type of speech given as part of a special occasion. They’re designed to pay tribute to an individual, event, idea, or institution. Unlike other types of speeches, they usually also focus on values as a form of celebration.
Jump ahead to these sections:
How does a ceremonial speech work, ceremonial speech vs. other types of special speeches, how to write a ceremonial speech.
You might encounter ceremonial speeches as part of a graduation, wedding, or funeral program. However, they’re generally upbeat. It’s more than just a list of information. It’s a way to celebrate the value behind a person, idea, place, or institution. In other words, it’s a way to encourage the audience to join the speaker in celebration.
In this guide, we’ll explore what a ceremonial speech is and how you write one yourself. If you’ve been tasked with writing your own ceremonial speech for a special occasion, it can be intimidating to know where to begin. We also include some examples to help inspire you.
With that in mind, how does a ceremonial speech work? If you’re unfamiliar with different types of speeches, it’s normal to be confused with this type in particular. You’ve likely seen many of these different speeches first hand throughout your life, though you might not have realized it at the time.
These speeches come in all different tones. They can be:
- Accomplishment-focused
- Inspirational
Above all, the theme should be consistent with the person or place you’re trying to honor. Like all speeches, they contain the same basic elements like an introduction, key details or stories, and a final conclusion. The opening remarks for a funeral , for example, could be considered a type of ceremonial speech.
When would Someone give a ceremonial speech?
Similarly, when would someone give a ceremonial speech? As explained above, these speeches are given for any number of reasons. You’ll most often see these speeches for these purposes:
- At a funeral service (also known as a eulogy )
- As part of a wedding reception
- When honoring someone’s retirement
- Recognizing a special event or organization
- Introducing an important figure
- Celebrating a graduating class
- A final farewell to someone moving away
You most frequently see these speeches given at a ceremony, funeral, wedding, or another special event. They can be formal or casual, depending on the setting. It can mark an anniversary, degree, legacy, or other accomplishment. It’s becoming more common for commemorative speeches to be given virtually, as well.
Who can give a ceremonial speech?
Finally, who can give a ceremonial speech to honor a special person or occasion? There are no limits to who can provide this type of speech. If you’re comfortable speaking in front of others, odds are you’re a good fit.
In some cases, you might be asked to give a ceremonial speech. This is true even if you have no prior speaking experience. For example, it’s common for close friends and family to speak on behalf of the deceased at a funeral service. Alternatively, you might be invited to welcome a new colleague with a commemorative speech.
The good news is it doesn’t take prior skills or experiences to give a successful ceremonial speech. Unlike other types of public speaking, a ceremonial speech comes from the heart. The more authentic and genuine you are with your speaking, the bigger your impact becomes on your audience.
If you’re familiar with public speaking, you might know many different types of speeches to choose from. These all have their pros and cons, and it’s helpful to understand how they differ in practice. Let’s review some of the most common types of speeches:
- Presentation speech: A presentation speech is given to present an idea to an audience, usually educationally-focused.
- Acceptance: If you’ve ever watched an award show, you’ve seen acceptance speeches in action. This is when someone accepts an award for their service, experience, or so on.
- Toast: Toasts are often confused with ceremonial speeches, and they have a lot in common. A toast is similar to a tribute, but it’s usually much more brief and conversational.
- Keynote: A keynote address is a longer speech that’s goal is to inspire or inform. It’s a formal call to action.
Above, you’ll find the most common types of speeches, excluding ceremonial speeches. A ceremonial speech, on the other hand, specifically honors someone or something. It can be long, short, conversational, formal, or any combination of these.
If you’re been tasked with writing a ceremonial speech, you might not know where to begin. Learning how to write a speech for a funeral , graduation, wedding, or other special events can be intimidating. Luckily, anyone can do this with a bit of planning and patience.
Step 1. Understand the theme
To begin, make sure you fully understand the theme of your commemorative speech. You want to recognize the person, place, or thing you focus on. This usually means you’ll want to keep the theme upbeat or light, focusing on their accomplishments and hope.
Here are a few questions to guide your search for the right theme:
- If someone was giving this ceremonial speech about you, what would you expect them to say?
- What is the significance of what you’re talking about?
- What are the key memories or ideas around this person/place/institution that you want to share?
- What did this person/place mean to you?
Finding a personal connection brings your speech to life. Anyone can explain something in a passive way. A real speaker dives deeping, making a larger point from the full speech.
Step 2. Begin with an outline
While you might be ready to jump right into writing your speech, hold on for a moment. A speech outline goes a long way to keep your ideas organized. Your outline should highlight the most important points you don’t want to forget. This might change over time, but it should help you keep your speech on the topic from start to finish.
Step 3. Craft an introduction
Next, it’s time to craft your ceremonial speech introduction. Though often overlooked, your speech introduction is the most important part. This can make or break the rest of your time on stage, and you want to grab the audience’s attention quickly.
When writing this type of speech, consider starting with the goal of your speech. You can build a personal connection with a heartfelt story, share an attention-grabbing statement, or make a big assertion about what this person/place meant to you.
Step 4. Explore more details about your topic
From there, dive into the meat and gravy of your speech. Add details and information about your subject, including anecdotes and special tidbits when necessary. It might help to talk to others who knew this person or who were a part of this event. The more input you have, the easier it is to create a wider, clearer story.
Step 5. Wrap up your speech
When you’re ready, wrap up your speech naturally. This should flow as though it’s slowly coming to a clear conclusion, not like you’re abruptly ending your thought out of nowhere. Ultimately, summarize the impact of your topic, possibly leaving the audience with something hopeful or encouraging.
Step 6. Practice, practice, practice
Last but not least, don’t forget to practice. Your speech could be amazing, but your words still fall flat if you don’t feel confident giving it. Practice giving your speech to yourself, in front of others, or front of a camera. Listen to feedback and adjust as needed. It’s okay if your speech isn’t perfect right away!
Ceremonial Speech Examples
One of the best ways to learn how to write your own ceremonial speech is to read examples. Though you probably have heard some of these speeches in your life, here are some specific examples to draw inspiration from.
Honor a friend at a funeral
Today, I’m going to talk about my good friend George. I’ve known George since high school, and he’s always been there for me. Since our first days trying to make it through Algebra to raising our kids in the same neighborhood, he’s stood by me. He’s a testament to all things compassion, kindness, and bravery. The first to speak up for someone in need and the quickest to lend a helping hand, I hope to learn from his inspirational life. Thank you.
Recognize a mentor
Though I’m the one graduating today, I wanted to commemorate the person who helped me get here. Dr. Jan was the first person I met on my first day of university four years ago, and she’s also the first person I went to share my med school acceptance news. More than a smart professor, she’s a valued friend and leader. Even when I didn’t think I could do it, she pushed me to always do my best. I have so much to thank her for, today and everyday.
Are You Writing a Ceremonial Speech?
If you’re writing a ceremonial speech of your own, don’t fret. There are many ways to make your words come to life, no matter the story you’re trying to tell. Life is short. There are only so many opportunities to highlight the most important things to you.
Ultimately, a ceremonial speech is a way we share our legacies. What does legacy mean to you? How do you want to be remembered?
Categories:
- Funeral Planning
- Funeral Traditions - What To Expect
- Funerals & Memorial Services
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18.2 Special-Occasion Speeches
Learning objectives.
- Identify the different types of ceremonial speaking.
- Describe the different types of inspirational speaking.
M+MD – Birthday Speech – CC BY-NC-ND 2.0.
Many entertaining speeches fall under the category of special-occasion speeches. All the speeches in this category are given to mark the significance of particular events. Common events include weddings, bar mitzvahs, awards ceremonies, funerals, and political events. In each of these different occasions, speakers are asked to deliver speeches relating to the event. For purposes of simplicity, we’ve broken special-occasion speeches into two groups: ceremonial speaking and inspirational speaking.
Ceremonial Speaking
Ceremonial speeches are speeches given during a ceremony or a ritual marked by observance of formality or etiquette. These ceremonies tend to be very special for people, so it shouldn’t be surprising that they are opportunities for speech making. Let’s examine each of the eight types of ceremonial speaking: introductions, presentations, acceptances, dedications, toasts, roasts, eulogies, and farewells.
Speeches of Introduction
The first type of speech is called the speech of introduction , which is a minispeech given by the host of a ceremony that introduces another speaker and his or her speech. Few things are worse than when the introducer or a speaker stands up and says, “This is Joe Smith, he’s going to talk about stress.” While we did learn the speaker’s name and the topic, the introduction falls flat. Audiences won’t be the least bit excited about listening to Joe’s speech.
Just like any other speech, a speech of introduction should be a complete speech and have a clear introduction, body, and conclusion—and you should do it all in under two minutes. This brings up another “few things are worse” scenario: an introductory speaker who rambles on for too long or who talks about himself or herself instead of focusing on the person being introduced.
For an introduction, think of a hook that will make your audience interested in the upcoming speaker. Did you read a news article related to the speaker’s topic? Have you been impressed by a presentation you’ve heard the speaker give in the past? You need to find something that can grab the audience’s attention and make them excited about hearing the main speaker.
The body of your introductory speech should be devoted to telling the audience about the speaker’s topic, why the speaker is qualified, and why the audience should listen (notice we now have our three body points). First, tell your audience in general terms about the overarching topic of the speech. Most of the time as an introducer, you’ll only have a speech title and maybe a paragraph of information to help guide this part of your speech. That’s all right. You don’t need to know all the ins and outs of the main speaker’s speech; you just need to know enough to whet the audience’s appetite. Next, you need to tell the audience why the speaker is a credible speaker on the topic. Has the speaker written books or articles on the subject? Has the speaker had special life events that make him or her qualified? Lastly, you need to briefly explain to the audience why they should care about the upcoming speech.
The final part of a good introduction is the conclusion, which is generally designed to welcome the speaker to the lectern. Many introducers will conclude by saying something like, “I am looking forward to hearing how Joe Smith’s advice and wisdom can help all of us today, so please join me in welcoming Mr. Joe Smith.” We’ve known some presenters who will even add a notation to their notes to “start clapping” and “shake speakers hand” or “give speaker a hug” depending on the circumstances of the speech.
Now that we’ve walked through the basic parts of an introductory speech, let’s see one outlined:
Specific Purpose: To entertain the audience while preparing them for Janice Wright’s speech on rituals.
Introduction: Mention some common rituals people in the United States engage in (Christmas, sporting events, legal proceedings).
Main Points:
- Explain that the topic was selected because understanding how cultures use ritual is an important part of understanding what it means to be human.
- Janice Wright is a cultural anthropologist who studies the impact that everyday rituals have on communities.
- All of us engage in rituals, and we often don’t take the time to determine how these rituals were started and how they impact our daily routines.
Conclusion: I had the opportunity to listen to Dr. Wright at the regional conference in Springfield last month, and I am excited that I get to share her with all of you tonight. Please join me in welcoming Dr. Wright (start clapping, shake speaker’s hand, exit stage).
Speeches of Presentation
The second type of common ceremonial speech is the speech of presentation . A speech of presentation is a brief speech given to accompany a prize or honor. Speeches of presentation can be as simple as saying, “This year’s recipient of the Schuman Public Speaking prize is Wilhelmina Jeffers,” or could last up to five minutes as the speaker explains why the honoree was chosen for the award.
When preparing a speech of presentation, it’s always important to ask how long the speech should be. Once you know the time limit, then you can set out to create the speech itself. First, you should explain what the award or honor is and why the presentation is important. Second, you can explain what the recipient has accomplished in order for the award to be bestowed. Did the person win a race? Did the person write an important piece of literature? Did the person mediate conflict? Whatever the recipient has done, you need to clearly highlight his or her work. Lastly, if the race or competition was conducted in a public forum and numerous people didn’t win, you may want to recognize those people for their efforts as well. While you don’t want to steal the show away from winner (as Kanye West did to Taylor Swift during the 2009 MTV Music Video Awards, for example http://www.mtv.com/videos/misc/435995/taylor-swift-wins-best-female-video.jhtml#id=1620605 ), you may want to highlight the work of the other competitors or nominees.
Speeches of Acceptance
The complement to a speech of presentation is the speech of acceptance . The speech of acceptance is a speech given by the recipient of a prize or honor. For example, in the above video clip from the 2009 MTV Music Video Awards, Taylor Swift starts by expressing her appreciation, gets interrupted by Kanye West, and ends by saying, “I would like to thank the fans and MTV, thank you.” While obviously not a traditional acceptance speech because of the interruption, she did manage to get in the important parts.
There are three typical components of a speech of acceptance: thank the givers of the award or honor, thank those who helped you achieve your goal, and put the award or honor into perspective. First, you want to thank the people who have given you the award or honor and possibly those who voted for you. We see this done every year during the Oscars, “First, I’d like to thank the academy and all the academy voters.” Second, you want to give credit to those who helped you achieve the award or honor. No person accomplishes things in life on his or her own. We all have families and friends and colleagues who support us and help us achieve what we do in life, and a speech of acceptance is a great time to graciously recognize those individuals. Lastly, put the award in perspective. Tell the people listening to your speech why the award is meaningful to you.
Speeches of Dedication
The fourth ceremonial speech is the speech of dedication . A speech of dedication is delivered when a new store opens, a building is named after someone, a plaque is placed on a wall, a new library is completed, and so on. These speeches are designed to highlight the importance of the project and possibly those to whom the project has been dedicated. Maybe your great-uncle has died and left your college tons of money, so the college has decided to rename one of the dorms after your great-uncle. In this case, you may be asked to speak at the dedication.
When preparing the speech of dedication, start by explaining how you are involved in the dedication. If the person to whom the dedication is being made is a relative, tell the audience that the building is being named after your great-uncle who bestowed a gift to his alma mater. Second, you want to explain what is being dedicated. If the dedication is a new building or a preexisting building, you want to explain what is being dedicated and the importance of the structure. You should then explain who was involved in the project. If the project is a new structure, talk about the people who built the structure or designed it. If the project is a preexisting structure, talk about the people who put together and decided on the dedication. Lastly, explain why the structure is important for the community where it’s located. If the dedication is for a new store, talk about how the store will bring in new jobs and new shopping opportunities. If the dedication is for a new wing of a hospital, talk about how patients will be served and the advances in medicine the new wing will provide the community.
At one time or another, almost everyone is going to be asked to deliver a toast . A toast is a speech designed to congratulate, appreciate, or remember. First, toasts can be delivered for the purpose of congratulating someone for an honor, a new job, or getting married. You can also toast someone to show your appreciation for something they’ve done. Lastly, we toast people to remember them and what they have accomplished.
When preparing a toast, the first goal is always to keep your remarks brief. Toasts are generally given during the middle of some kind of festivities (e.g., wedding, retirement party, farewell party), and you don’t want your toast to take away from those festivities for too long. Second, the goal of a toast is to focus attention on the person or persons being toasted—not on the speaker. As such, while you are speaking you need to focus your attention to the people being toasted, both by physically looking at them and by keeping your message about them. You should also avoid any inside jokes between you and the people being toasted because toasts are public and should be accessible for everyone who hears them. To conclude a toast, simply say something like, “Please join me in recognizing Joan for her achievement” and lift your glass. When you lift your glass, this will signal to others to do the same and then you can all take a drink, which is the end of your speech.
The roast speech is a very interesting and peculiar speech because it is designed to both praise and good-naturedly insult a person being honored. Generally, roasts are given at the conclusion of a banquet in honor of someone’s life achievements. The television station Comedy Central has been conducting roasts of various celebrities for a few years.
In this clip, watch as Stephen Colbert, television host of The Colbert Report , roasts President George W. Bush.
http://www.youtube.com/watch?v=BSE_saVX_2A
Let’s pick this short clip apart. You’ll notice that the humor doesn’t pull any punches. The goal of the roast is to both praise and insult in a good-natured manner. You’ll also see that the roaster, in this case Stephen Colbert, is standing behind a lectern while the roastee, President George W. Bush, is clearly on display for the audience to see, and periodically you’ll see the camera pan to President Bush to take in his reactions. Half the fun of a good roast is watching the roastee’s reactions during the roast, so it’s important to have the roastee clearly visible by the audience.
How does one prepare for a roast? First, you want to really think about the person who is being roasted. Do they have any strange habits or amusing stories in their past that you can discuss? When you think through these things you want to make sure that you cross anything off your list that is truly private information or will really hurt the person. The goal of a roast is to poke at them, not massacre them. Second, when selecting which aspects to poke fun at, you need to make sure that the items you choose are widely known by your audience. Roasts work when the majority of people in the audience can relate to the jokes being made. If you have an inside joke with the roastee, bringing it up during roast may be great fun for the two of you, but it will leave your audience unimpressed. Lastly, end on a positive note. While the jokes are definitely the fun part of a roast, you should leave the roastee knowing that you truly do care about and appreciate the person.
A eulogy is a speech given in honor of someone who has died. (Don’t confuse “eulogy” with “elegy,” a poem or song of mourning.) Unless you are a minister, priest, rabbi, imam, or other form of religious leader, you’ll probably not deliver too many eulogies in your lifetime. However, when the time comes to deliver a eulogy, it’s good to know what you’re doing and to adequately prepare your remarks. Watch the following clip of then-Senator Barack Obama delivering a eulogy at the funeral of civil rights activist Rosa Parks in November of 2005.
http://www.youtube.com/watch?v=pRsH92sJCr4
In this eulogy, Senator Obama delivers the eulogy by recalling Rosa Parks importance and her legacy in American history.
When preparing a eulogy, first you need to know as much information about the deceased as possible. The more information you have about the person, the more personal you can make the eulogy. While you can rely on your own information if you were close to the deceased, it is always a good idea to ask friends and relatives of the deceased for their memories, as these may add important facets that may not have occurred to you. Of course, if you were not very close to the deceased, you will need to ask friends and family for information. Second, although eulogies are delivered on the serious and sad occasion of a funeral or memorial service for the deceased, it is very helpful to look for at least one point to be lighter or humorous. In some cultures, in fact, the friends and family attending the funeral will expect the eulogy to be highly entertaining and amusing. While eulogies are not roasts, one goal of the humor or lighter aspects of a eulogy is to relieve the tension that is created by the serious nature of the occasion. Lastly, remember to tell the deceased’s story. Tell the audience about who this person was and what the person stood for in life. The more personal you can make a eulogy, the more touching it will be for the deceased’s friends and families. The eulogy should remind the audience to celebrate the person’s life as well as mourn their death.
Speeches of Farewell
A speech of farewell allows someone to say good-bye to one part of his or her life as he or she is moving on to the next part of life. Maybe you’ve accepted a new job and are leaving your current job, or you’re graduating from college and entering the work force. Whatever the case may be, periods of transition are often marked by speeches of farewell. Watch the following clip of Derek Jeter’s 2008 speech saying farewell to Yankee Stadium, built in 1923, before the New York Yankees moved to the new stadium that opened in 2009.
http://www.youtube.com/watch?v=HJrlTpQm0to
In this speech, Derek Jeter is not only saying good-bye to Yankee Stadium but also thanking the fans for their continued support.
When preparing a speech of farewell, the goal should be to thank the people in your current position and let them know how much you appreciate them as you make the move to your next position in life. In Derek Jeter’s speech, he starts by talking about the history of the 1923 Yankee Stadium and then thanks the fans for their support. Second, you want to express to your audience how much the experience has meant to you. A farewell speech is a time to commemorate and think about the good times you’ve had. As such, you should avoid negativity during this speech. Lastly, you want to make sure that you end on a high note. Derek Jeter concludes his speech by saying, “On behalf of this entire organization, we just want to take this moment to salute you, the greatest fans in the world!” at which point Jeter and the other players take off their ball caps and hold them up toward the audience.
Inspirational Speaking
The goal of an inspirational speech is to elicit or arouse an emotional state within an audience. In Section 18.2.1 “Ceremonial Speaking” , we looked at ceremonial speeches. Although some inspirational speeches are sometimes tied to ceremonial occasions, there are also other speaking contexts that call for inspirational speeches. For our purposes, we are going to look at two types of inspirational speeches: goodwill and speeches of commencement.
Speeches to Ensure Goodwill
Goodwill is an intangible asset that is made up of the favor or reputation of an individual or organization. Speeches of goodwill are often given in an attempt to get audience members to view the person or organization more favorably. Although speeches of goodwill are clearly persuasive, they try not to be obvious about the persuasive intent and are often delivered as information-giving speeches that focus on an individual or organization’s positives attributes. There are three basic types of speeches of goodwill: public relations, justification, and apology.
Speeches for Public Relations
In a public relations speech, the speaker is speaking to enhance one’s own image or the image of his or her organization. You can almost think of these speeches as cheerleading speeches because the ultimate goal is to get people to like the speaker and what he or she represents. In the following brief speech, the CEO of British Petroleum is speaking to reporters about what his organization is doing during the 2010 oil spill in the Gulf of Mexico.
http://www.youtube.com/watch?v=cCfa6AxmUHw
Notice that he keeps emphasizing what his company is doing to fix the problem. Every part of this speech is orchestrated to make BP look caring and attempts to get some amount of goodwill from the viewing public.
Speeches of Justification
The second common speech of goodwill is the speech of justification, which is given when someone attempts to defend why certain actions were taken or will be taken. In these speeches, speakers have already enacted (or decided to enact) some kind of behavior, and are now attempting to justify why the behavior is or was appropriate. In the following clip, President Bill Clinton discusses his decision to bomb key Iraqi targets after uncovering a plot to assassinate former President George H. W. Bush.
http://www.youtube.com/watch?v=6mpWa7wNr5M
In this speech, President Clinton outlines his reasons for bombing Iraq to the American people and the globe. Again, the goal of this speech is to secure goodwill for President Clinton’s decisions both in the United States and on the world stage.
Speeches of Apology
The final speech of goodwill is the speech of apology. Frankly, these speeches have become more and more commonplace. Every time we turn around, a politician, professional athlete, musician, or actor/actress is doing something reprehensible and getting caught. In fact, the speech of apology has quickly become a fodder for humor as well. Let’s take a look at a real apology speech delivered by professional golfer Tiger Woods.
http://www.youtube.com/watch?v=Xs8nseNP4s0
When you need to make an apology speech, there are three elements that you need to include: be honest and take responsibility, say you’re sorry, and offer restitution. First, a speaker needs to be honest and admit to doing something wrong. The worst apology speeches are those in which the individual tries to sidestep the wrongdoing. Even if you didn’t do anything wrong, it is often best to take responsibility from a public perception perspective. Second, say that you are sorry. People need to know that you are remorseful for what you’ve done. One of the problems many experts saw with Tiger Woods’s speech is that he doesn’t look remorseful at all. While the words coming out of his mouth are appropriate, he looks like a robot forced to read from a manuscript written by his press agent. Lastly, you need to offer restitution. Restitution can come in the form of fixing something broken or a promise not to engage in such behavior in the future. People in society are very willing to forgive and forget when they are asked.
Speeches for Commencements
The second type of inspirational speech is the speech of commencement , which is designed to recognize and celebrate the achievements of a graduating class or other group of people. The most typical form of commencement speech happens when someone graduates from school. Nearly all of us have sat through commencement speeches at some point in our lives. And if you’re like us, you’ve heard good ones and bad ones. Numerous celebrities and politicians have been asked to deliver commencement speeches at colleges and universities. One famous and well-thought-out commencement speech was given by famed Harry Potter author J. K. Rowling at Harvard University in 2008.
http://www.youtube.com/watch?v=nkREt4ZB-ck
J. K. Rowling’s speech has the perfect balance of humor and inspiration, which are two of the main ingredients of a great commencement speech.
If you’re ever asked to deliver a commencement speech, there are some key points to think through when deciding on your speech’s content.
- If there is a specific theme for the graduation, make sure that your commencement speech addresses that theme. If there is no specific theme, come up with one for your speech. Some common commencement speech themes are commitment, competitiveness, competence, confidence, decision making, discipline, ethics, failure (and overcoming failure), faith, generosity, integrity, involvement, leadership, learning, persistence, personal improvement, professionalism, reality, responsibility, and self-respect.
- Talk about your life and how graduates can learn from your experiences to avoid pitfalls or take advantages of life. How can your life inspire the graduates in their future endeavors?
- Make the speech humorous. Commencement speeches should be entertaining and make an audience laugh.
- Be brief! Nothing is more painful than a commencement speaker who drones on and on. Remember, the graduates are there to get their diplomas; their families are there to watch the graduates walk across the stage.
- Remember, while you may be the speaker, you’ve been asked to impart wisdom and advice for the people graduating and moving on with their lives, so keep it focused on them.
- Place the commencement speech into the broader context of the graduates’ lives. Show the graduates how the advice and wisdom you are offering can be utilized to make their own lives better.
Overall, it’s important to make sure that you have fun when delivering a commencement speech. Remember, it’s a huge honor and responsibility to be asked to deliver a commencement speech, so take the time to really think through and prepare your speech.
Key Takeaways
- There are eight common forms of ceremonial speaking: introduction, presentation, acceptance, dedication, toast, roast, eulogy, and farewell. Speeches of introduction are designed to introduce a speaker. Speeches of presentation are given when an individual is presenting an award of some kind. Speeches of acceptance are delivered by the person receiving an award or honor. Speeches of dedication are given when a new building or other place is being opened for the first time. Toasts are given to acknowledge and honor someone on a special occasion (e.g., wedding, birthday, retirement). Roasts are speeches designed to both praise and good-naturedly insult a person being honored. Eulogies are given during funerals and memorial services. Lastly, speeches of farewell are delivered by an individual who is leaving a job, community, or organization, and wants to acknowledge how much the group has meant.
- Inspirational speeches fall into two categories: goodwill (e.g., public relations, justification, and apology) and speeches of commencement. Speeches of goodwill attempt to get audience members to view the person or organization more favorably. On the other hand, speeches of commencement are delivered to recognize the achievements of a group of people.
- Imagine you’ve been asked to speak before a local civic organization such as the Kiwanis or Rotary Club. Develop a sample speech of introduction that you would like someone to give to introduce you.
- You’ve been asked to roast your favorite celebrity. Develop a two-minute roast.
- Develop a speech of commencement for your public speaking class.
Stand up, Speak out Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.
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Learning Objectives
- Understand the purpose and goals of special occasion speeches;
- Identify the types of special occasion speeches;
- Understand the proper techniques for creating an aesthetic experience when delivering a special occasion speech.
Sometimes, the speaking opportunities life brings our way have nothing to do with informing or persuading an audience; instead, we are asked to speak during special occasions in our lives. Whether you are standing up to give a speech at an awards ceremony or create a tribute, knowing how to create an effective aesthetic experience in a variety of different contexts is the nature of ceremonial (or special occasion) speaking.
The goal of a ceremonial speech is to captivate an audience and create a felt sense in response to the situation or occasion. The occasion will, of course, inform what kind of experience the speaker is creating, and different occasions have different expectations for speakers based on values that they rely on: inspiring, commemorating, accepting, or unifying.
You’ve likely experienced a ceremonial speech as an audience member—perhaps lots! If you attended a campus orientation, the chancellor or provost may have welcomed you in a formal speech. Attend a wedding? If so, toasts likely occurred. The more special occasion speeches you audience, the more you’ll realize that effective speaking means “giving the people what they want,” so to speak – it means crafting and delivering a speech that reflects the occasion.
On face, special occasion speaking may seem detached from advocacy, but remember: when you speak at a special occasion, it’s your job to bring the community together by elevating and advocating for a perspective that’s appropriate to the contextual values. If you’re giving a tribute to someone, for example, you’re advocating for the audience to view them in a particular light – likely a positive one that honors their accomplishments and contributions. You’re speaking about something or someone that you believe in.
In this chapter, we are going to explore what special occasion speeches are, types of speeches, and strategies for effective language and aesthetic delivery.
Types of Special Occasion Speeches
Special occasion speeches cover broad territory and allow for a wider range of topics, events, and approaches to be employed. We won’t cover all types of special occasion speeches, but the information below should assist as you approach speaking at different ceremonial events.
Speeches of Introduction
The first type of special occasion speech is the speech of introduction , which is a mini-speech given by the host of a ceremony that introduces another speaker. Few things are worse than an introduction that says, “This is Wyatt Ford. He’s going to talk about stress.” While we did learn the speaker’s name and the topic, the introduction falls flat. Audiences won’t be the least bit excited about listening to Wyatt’s speech.
Just like any other speech, a speech of introduction should be a complete speech and have a clear introduction, body, and conclusion—and you should do it all in under two minutes.
For an introduction, think of a hook that will make your audience interested in the upcoming speaker. Did you read a news article related to the speaker’s topic? Have you been impressed by a presentation you’ve heard the speaker give in the past? You need to find something that can grab the audience’s attention and make them excited about hearing the main speaker. |
The body of your speech of introduction should be devoted to telling the audience about the speaker’s topic, why the speaker is qualified, and why the audience should listen (notice we now have our three main points). First, tell your audience in general terms about the overarching topic of the speech. Most of the time as an introducer, you’ll only have a speech title and maybe a paragraph of information to help guide this part of your speech. That’s all right. You don’t need to know all the ins and outs of the main speaker’s speech; you just need to know enough to whet the audience’s appetite. Next, you need to tell the audience why the speaker is a credible speaker on the topic. Has the speaker written books or articles on the subject? Has the speaker had special life events that make them qualified? Lastly, you need to briefly explain to the audience why they should care about the upcoming speech. The outline can be adjusted; for example, you can give the biographical information first, but these three areas should be covered. |
The final part of a good introduction is the conclusion, which is generally designed to welcome the speaker to the lectern. Many introducers will conclude by saying something like, “I am looking forward to hearing how Wyatt Ford’s advice and wisdom can help all of us today, so please join me in welcoming Dr. Wyatt Ford.” At this point, you as the person introducing the speaker are “handing off” the speaking duties to someone else, so it is not uncommon to end your speech of introduction by clapping as the speaker comes on stage or shaking the speaker’s hand. |
Speeches of Presentation
The second type of special occasion speech is the speech of presentation. A speech of presentation is a brief speech given to accompany a prize or honor. Speeches of presentation can be as simple as saying, “This year’s recipient of the Lavache Public Speaking prize is Ryann Curley,” or could last up to five minutes as the speaker explains why the honoree was chosen for the award.
When preparing a speech of presentation, it’s always important to ask how long the speech should be. Once you know the time limit, then you can set out to create the speech itself.
The following format can assist as you craft speeches of presentation:
- First, you should explain what the award or honor is and why the presentation is important.
- Second, you can explain what the recipient has accomplished in order for the award to be bestowed. Did the person win a race? Did the person write an important piece of literature? Did the person mediate conflict? Whatever the recipient has done, you need to clearly highlight their work.
- Lastly, if the race or competition was conducted in a public forum and numerous people didn’t win, you may want to recognize those people for their efforts as well. While you don’t want to steal the show away from winner, you may want to highlight the work of the other competitors or nominees.
Speeches of Acceptance
Acceptance speeches complement a speech of presentation. The speech of acceptance is a speech given by the recipient of a prize or honor.
There are three typical components of a speech of acceptance:
- Thank the givers of the award or honor: You want to thank the people who have given you the award or honor and possibly those who voted for you. We see this done every year during the Oscars, “First, I’d like to thank the Academy and all the Academy voters.”
- Thank those who helped you achieve your goal: You want to give credit to those who helped you achieve the award or honor. No person accomplishes things in life on their own. We all have family members, friends, and colleagues who support us and help us achieve what we do in life, and a speech of acceptance is a great time to graciously recognize those individuals.
- Put the award or honor into perspective. Tell the people listening to your speech why the award is meaningful to you. If you know you are up for an award, the odds of your winning are high. In order to avoid blubbering through an acceptance speech, have one ready. A good rule to remember is: Be thankful, be gracious, be short.
After-Dinner Speeches
After-dinner speeches are humorous speeches that make a serious point. These speeches get their name from the fact that they historically follow a meal of some kind. After-dinner speakers are generally asked to speak (or hired to speak) because they have the ability both to speak effectively and to make people laugh. First and foremost, after-dinner speeches are speeches and not stand-up comedy routines. All the basic conventions of public speaking previously discussed in this text apply to after-dinner speeches, but the overarching goal of these speeches is to be entertaining and to create an atmosphere of amusement.
After-dinner speaking is an extremely difficult type of speaking to do well because it is an entertaining speech that depends on the successful delivery of humor. People train for years to develop comic timing, or the verbal and nonverbal delivery used to enhance the comedic value of a message. But after-dinner speaking is difficult, not impossible.
You may be wondering, “What kind of topics are serious that I can joke about?” The answer to that, like the answer to most everything else in the book, is dependent on your audience and the speaking situation, which is to say any topic will work, while at the same time you need to be very careful about how you choose your topic.
Be careful not to focus too much on comedy and forget to leave the audience with a serious message. When you’re considering content, ask, “what do I want to leave the audience with? How can I tie that message together?” Once you have a core idea, begin working outward and find comedic entrances.
Keynote Address
A keynote address is a speech focused on a key theme or idea—generally defined by the event or occasion— with the purpose of unification. Speakers are commonly selected to give a keynote if they have expertise or experience in the theme or idea being presented.
Because the keynote likely takes place at a larger event, convention, institution, etc., it’s important to pay attention to circumstances and make sure that your information elevates the ideas from that event. For example, if you’re speaking at a convention, who’s there? What’s the convention theme? Who else is speaking? This information will help you tailor your content to fit the occasion and audience (we talk more about this in the last sections of this chapter).
Commemorative Speeches
Commemorative speeches encompass a broad range of occasions, and their purpose is to commemorate an extraordinary person, place, thing, or idea. Commemorative speeches allow you to pay tribute publicly by honoring, remember, or memorializing. For example, commemorative speeches include:
- Paying tribute to a local art teacher;
- Toasting your boss at the company’s retirement party;
- Honoring the founder at a national convention.
When you commemorate, your focus is highlighting the thing being commemorated through a dedication, toast, eulogy, or a commencement address. While we won’t list every type of commemorative speech, if you’re honoring or paying tribute, you’re likely delivering a commemorative address.
We’ll talk through some specific commemorative speeches below, but remember that the focus of commemorative speeches is the person, place, thing, or idea, so stay focused on connecting the audience to the specific occasion.
Speeches of Dedication
A speech of dedication is delivered when a new store opens, a building is named after someone, a plaque is placed on a wall, a new library is completed, and so on. These speeches are designed to highlight the importance of the project and possibly those to whom the project has been dedicated. Maybe your great-aunt has passed away and opted to donate funds to your university, so the college has decided to rename one of the residence halls after them. In this case, you may be asked to speak at the dedication.
When preparing a speech of dedication:
- Start by explaining how you are involved in the dedication. If the person to whom the dedication is being made is a relative, tell the audience that the building is being named after your great-aunt who bestowed a gift to their alma mater.
- Second, you want to explain what is being dedicated, why, and who was involved in the project.
- Lastly, explain why the project is important for the community in which it is located. If the dedication is for a new wing of a hospital, talk about how patients will be served and the advances in medicine the new wing will provide to the community.
At one time or another, almost everyone is going to be asked to deliver a toast. A toast is a speech designed to congratulate, appreciate, or remember. Toasts can be delivered for the purpose of congratulating someone for an honor, a new job, or getting married. You can also toast someone to show your appreciation for something that they have done. Lastly, we toast people to remember them and what they have accomplished.
When preparing a toast, the first goal is always to keep your remarks brief. Toasts are generally given during the middle of some kind of festivities (e.g., wedding, retirement party, farewell party), and you don’t want your toast to take away from those festivities for too long. Second, the goal of a toast is to focus attention on the person or persons being toasted—not on the speaker. Finally, if you’re being asked to toast, it likely means you have a noteworthy personal or professional relationship with the person or people involved, so make it personal!
As such, while you are speaking, you need to focus your attention toward the people being toasted, both by physically looking at them and by keeping your message about them. You should also avoid any inside jokes between you and the people being toasted because toasts are public and should be accessible for everyone who hears them. To conclude a toast, simply say something like, “Please join me in recognizing Gina for her achievement” and lift your glass. When you lift your glass, this will signal to others to do the same and then you can all take a drink, which is the end of your speech.
Speeches to Eulogize and Memorialize
A eulogy is a speech given in honor of someone who has passed away. Closely related, speeches that memorialize are longer speeches that celebrate and honor the person or group of individuals on a significant date – Veterans Day, for example.
When preparing, gather and brainstorm meaningful information about the person. The more information you have about the person, the more personal you can make the eulogy. Second, although eulogies and speeches that memorialize are delivered on the serious and sad occasion of a funeral or service, it is very helpful to look for at least one point to be lighter or humorous. In some cultures, in fact, the friends and family attending the funeral will expect the eulogy to be highly entertaining and amusing.
Knowing the deceased and the audience is vital when deciding on the type and amount of humor to use in a eulogy. A story that everyone can appreciate is often recommended. Ultimately, the goal of the humor or lighter aspects of a eulogy is to relieve the tension that is created by the serious nature of the occasion.
If you are ever asked to give a eulogy, that means you were probably close to the deceased and are experiencing shock, sadness, and disbelief at your loved one’s passing. The last thing that you will want to do (or be in a mental state to do) is figure out how to structure your eulogy. To that end, here are three parts of a eulogy (i.e. main points) you can use to write one without worrying about being original with structure or organizational patterns.
The first thing you want to do when remembering someone who has passed away is remind the audience what made that person so special. So you will want to praise their accomplishments. This can include notable achievements (being an award winner; helping with charities), personal qualities (“they were always willing to listen to your problems and help in any way they could”), or anecdotes and stories (being a great parent; how they drove to college to visit you when you were homesick). |
The second thing you want to do in a eulogy is to lament the loss. To lament means to express grief or sorrow, which is what everyone at a funeral has gathered to do. You will want to acknowledge that everyone is sad and that the deceased’s passing will be difficult to get through. Here you might mention all the things that will no longer happen as a result of the death. “Now that Grandpa is gone, there won’t be any more Sunday dinners where he cooks chicken on the grill or bakes his famous macaroni and cheese.” |
The final step (or main point) in a eulogy is to console the audience, or to offer comfort in a time of grief. What you must remember (and many people often forget) is that a eulogy is not a speech for the person who has died; it is a speech for the people who are still living to try to help them deal with the loss. You will want to end your eulogy on a positive note. |
Using the Praise-Lament-Console format for eulogies gives you a simple system where you can fill in the sections with 1) why was the person good, 2) why you will miss them, and 3) how you and the audience will get through this loss. It sometimes also helps to think of the three points in terms of Past-Present-Future: you will praise the deceased for what they did when they were alive (the past), lament the loss you are feeling now (the present), and console your audience by letting them know that things will be all right (the future).
Commencement Address
A speech of commencement (or, as it is more commonly known, a “commencement speech”) is designed to recognize and celebrate the achievements of a graduating class or other group of people. These typically take place at graduation ceremonies. Nearly all of us have sat through commencement speeches at some point in our lives. And if you’re like us, you’ve heard good ones and bad ones.
If you’re ever asked to deliver a commencement speech, there are some key points to think through when deciding on your speech’s content:
- If there is a specific theme for the graduation, make sure that your commencement speech addresses that theme. If there is no specific theme, come up with one for your speech. Think of a theme as something that ties the content of your speech together. For example, one of our authors was the commencement speaker at her undergraduate institution, and she used the “yellow brick road” as a metaphor for progress.
- Talk about your life and how graduates can learn from your experiences to avoid pitfalls or take advantages of life. Place the commencement speech into the broader context of the graduates’ lives. Show the graduates how the advice and wisdom you are offering can be utilized to make their own lives better. How can your life inspire the graduates in their future endeavors?
- Make the speech humorous. Commencement speeches should be entertaining and make an audience laugh (but be appropriate, of course!).
- Be brief! Nothing is more painful than a commencement speaker who drones on and on. Remember, the graduates are there to get their diplomas; their families are there to watch the graduates walk across the stage.
- Remember, while you may be the speaker, you’ve been asked to impart wisdom and advice for the people graduating and moving on with their lives, so keep it focused on them.
Overall, it’s important to make sure that you have fun when delivering a commencement speech. Remember, it’s a huge honor and responsibility to be asked to deliver a commencement speech, so take the time to really think through and prepare your speech.
It is not unrealistic to think that you will be called upon at various points in your life to give one or more of these speeches. Knowing the types and basic structures will help when those moments arise.
To help us think through how to be effective in delivering special occasion speeches, let’s look at preparation and aesthetics.
Preparing for Special Occasion Speaking
First, and foremost, the biggest mistake you can make when standing to deliver a special occasion speech is to underprepared or simply not prepare at all. We’ve stressed the need for preparation throughout this text, and just because you’re giving a toast or a eulogy doesn’t mean that you shouldn’t think through the speech before you stand up and speak out. If the situation is impromptu, jotting some basic notes on a napkin is better than not having any plan for what you are going to say.
To guarantee effective and efficient preparation, make sure you’re comfortable and understand the expectations of the occasion, audience, and be mindful of time. Now that you have a better understanding of the types of special occasion speaking, use the following suggestions as you prepare.
Adapt to the Occasion
Not all content is appropriate for all occasions. If you are asked to deliver a speech commemorating the first anniversary of a school shooting, then obviously using humor and telling jokes wouldn’t be appropriate. But some decisions about adapting to the occasion are less obvious. Consider the following examples:
•You are the maid of honor giving a toast at the wedding of your younger sister.
•You are introducing a long-time community activity.
•You are delivering the commencement address at your university.
How might you adapt your message to account for these occasions? After reading through types of special occasion speeches, you should have a better idea of how expectations may change depending on the occasion.
Remember that being a competent speaker is about being both personally effective and socially appropriate. Different occasions will call for different levels of social appropriateness. One of the biggest mistakes entertaining speakers can make is to deliver one generic speech to different groups without adapting the speech to the specific occasion. In fact, professional speakers always make sure that their speeches are tailored for different occasions by getting information about the occasion from their hosts. When we tailor speeches for special occasions, people are more likely to remember those speeches than if we give a generic speech.
Adapt to Your Audience
Once again, we cannot stress the importance of audience adaptation enough in this text. Different audiences will respond differently to speech material, so the more you know about your audience, the more likely you’ll succeed in your speech.
Like we mentioned above, special occasions often unify the community or audience, and in order for that to be effective, you must be reflexive about a) who your audience is and b) any audiences you may be representing.
One of our coauthors was once at a conference for teachers of public speaking. The keynote speaker stood and delivered a speech on the importance of public speaking. While the speaker was good and funny, the speech really fell flat. The keynote speaker basically told the public speaking teachers that they should take public speaking courses because public speaking is important. Right speech, wrong audience!
Be Mindful of the Time
The last major consideration when preparing for special occasion speeches successfully is to be mindful of your time. Different speech situations have their own conventions and rules with regard to time.
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Speeches of Introduction | Eulogies | Commencement Speeches |
Speeches of Preparation | After-Dinner | Keynote Address |
Acceptance Speeches | Commemorative Speeches |
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Toasts |
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Audiences on different occasions will expect speeches of various lengths. For example, although it’s true that graduation commencement speakers generally speak for ten to twenty minutes, the closer that speaker heads toward twenty minutes the more fidgety the audience becomes. To hold the audience’s attention, a commencement speaker would do well to make the closing minutes of the speech the most engaging and inspiring portion of the speech. If you’re not sure about the expected time frame for a speech, either ask the person who has invited you to speak or do some quick research to see what the average speech times in the given context tend to be.
It’s important to consider all elements of the aesthetic experience for the audience when preparing for a special occasion speech. In fact, audiences often expect to leave with the feels after special occasion speeches, so attention to language and aesthetic delivery are key.
Special Occasion Language
Special occasion speaking is so firmly rooted in the use of good language that it makes sense to address it here. More than any other category of speech, the special occasion speech is arguably one where the majority of your preparation time will be specifically allocated towards the words you choose, and you should spend ample time crafting emotional and evocative phrases that convey the sentiment your speech is meant to impart. This isn’t to say you shouldn’t have used good language in your informative and persuasive speeches, but that the emphasis shifts slightly in a special occasion speech.
Paying attention to your language doesn’t mean “I should use big words!” Do not touch a thesaurus! Good language isn’t about trying to impress us with fancy words. It’s about taking the words you are already comfortable and familiar with and putting them in the best possible order.
Consider the following example from the then-president of the Ohio State University, Gordon Gee, giving a commencement address at Florida State University in 1997:
As you look back on your years at Florida State I hope you remember many good things that have happened. These experiences are, for the most part, events of the mind. The memories, ladies and gentlemen, however, are treasures of the heart.
Notice three things about his use of language: first, he doesn’t try to use any fancy words, which he certainly could if he wanted to. Every word in this portion of his speech is one that all of us knew by the time we left elementary school, so again, don’t mistake big words for good language. Using a five-syllable word when a two-syllable word will work just as well often means a speaker is trying too hard to sound smart. And given that the use of those big words often comes off sounding awkward or inappropriate, you’re better off just sticking with what you know.
Second, notice how he uses those basic words to evoke emotion and wonderment – “treasures of the heart.” Putting the words you know into the best possible order, when done well, will make your speech sound extremely eloquent and emotional.
Third, he uses parallelism in this brief snippet. The use of “events of the mind” and “treasures of the heart” to compare what is truly important about the college experience is powerful. Indeed, Gee’s commencement is full of various rhetorical devices, with the twelve-minute speech, including alliteration.
As you know, your language is part of the aesthetic experience for the audience, so it’s a must-have for special occasion speeches.
Verbal and Nonverbal Delivery
Just as the language for special occasion speaking is slightly different, so too are the ways in which you will want to deliver your speech. First and foremost, since you will be spending so much time crafting the perfect language to use and putting your words in the right order, it is imperative that you say exactly what you have written; otherwise, what was the point? To that end, your delivery for a special occasion speech may skew slightly more in favor of manuscript speaking. While it is still vital to establish eye contact with your audience and to not sound like you are reading, it is also important to get the words exactly right.
So, you guessed it, rehearse! You need to know what you are going to say and feel comfortable knowing what is coming next. This is not to say you should have your speech memorized, but you need to be able to take your eyes off the page in order to establish and maintain a rapport with your audience. Raprot is a vital element in special occasion speaking because of the emotional component at the core of these speeches. Knowing your speech will also allow you to counteract the flow of adrenaline into your system, something particularly important given that special occasion speeches tend to be very emotional, not just for the audience, but for you as well.
One note: humor is often used in special occasion speeches, and when you’re funny, people laugh! It can be difficult to account for laughter in your rehearsal, but try to predict where you may need to pause. If you speak over laughter, your audience will miss what you’ve said and may find it difficult to follow moving forward.
Basically, knowing your speech well allows you to incorporate the emotion that a special occasion speech is meant to convey, something that is hard to do when you read the entirety of your speech. In this way your audience will sense the pride you feel for a graduating class during a commencement speech, the sorrow you feel for the deceased during a eulogy, or the gratitude you have when accepting an award.
Special occasion speaking is the most varied type of speaking to cover; however, there are some general rules to keep in mind regardless of what type you are engaged in. Remember that using good, evocative language is key, and that it is important that you deliver your speech in a way that both conveys the proper emotion for the occasion and allows you to give the speech exactly as you wrote it.
Speak Out, Call In: Public Speaking as Advocacy Copyright © 2019 by Meggie Mapes is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.
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eCore Public Speaking Textbook (COMM 1113)
- Download PDF Prints
- The Basics of Public Speaking
- Listening in Public Speaking Settings
- Ethics in Public Speaking
- Unit 1 Glossary
- Developing Topics for Your Speech
- Organizing and Outlining
- Introductions and Conclusions
Special Occasions
- Unit 2 Glossary
- Audience Analysis
- Researching Your Speeches
- Supporting Your Speech Ideas
- Informative Speaking
- Unit 3 Glossary
- Persuasive Speaking
- Logical Reasoning
- Presentation Aids
- Unit 4 Glossary
- Attribution and References
After reading this section, the student will be able to:
- Understand the differences between research-based speeches (informative and persuasive) and special occasion speeches
- Identify the types of special occasion speeches
- Use language to create emotional and evocative phrases
- Understand the proper techniques for delivering a special occasion speech.
Understanding Special Occasion Speeches
Often the speaking opportunities life brings our way have nothing to do with specifically informing or persuading an audience; instead, we are commonly asked to speak during special occasions in our lives. Whether you are standing up to give a speech at an awards ceremony or a toast at a wedding, knowing how to deliver speeches in a variety of different contexts is the nature of special occasion speaking. In this chapter, we are going to explore what special occasion speeches are as well as a number of types of special occasion speeches ranging from humorous to somber.
In broad terms, a special occasion speech is a speech designed to designed to address and engage the context and audience’s emotions on a specific occasion. Like informative or persuasive speeches, special occasion speeches should communicate a clear message, but the manner of speaking used is typically different. The word “special” in the term “special occasion speeches” is somewhat subjective in that while some speaking occasions truly are special occasions (e.g., a toast at a wedding, an acceptance speech at an awards banquet, a eulogy for a loved one), they can also be given at more mundane events, such as the hundreds of public relations speeches that big companies give every day. The goal of a special occasion speech is ultimately to stir an audience’s emotions and make them feel a certain way in response to the situation or occasion.
Of all the types of speeches we are most likely to have to give during our lives, many of them will fall into the special occasion category. These often include speeches that are designed to inspire or motivate an audience to do something. These are, however, different from a traditional persuasive speech. Let’s say you’re the coach of your child’s Little League team or a project leader at your work. In both cases you might find yourself delivering a speech to motivate and inspire your teams to do their best. You can imagine how giving a motivational speech like that would be different from a traditional persuasive speech, focusing on why a group of 50-somethings should change their investment strategy or a group of your peers to vote for a certain candidate for Student Senate.
To help us think through how to be effective in delivering special occasion speeches, let’s look at four key ingredients: preparation, adaptation to the occasion, adaptation to the audience, and mindfulness about the time.
Be Prepared
First, and foremost, the biggest mistake you can make when standing to deliver a special occasion speech is to underprepare or simply not prepare at all. We’ve stressed the need for preparation throughout this text, so just because you’re giving a wedding toast or a eulogy doesn’t mean you shouldn’t think through the speech before you stand up and speak out. If the situation is impromptu, even jotting some basic notes on a napkin is better than not having any plan for what you are going to say.
Adapt to the Occasion
Not all content is appropriate for all occasions. If you are asked to deliver a speech commemorating the first anniversary of a school shooting, then obviously using humor and telling jokes wouldn’t be appropriate. But some decisions about adapting to the occasion are less obvious. Consider the following examples:
- You are the maid of honor giving a toast at the wedding of your younger sister.
- You are receiving a Most Valuable Player award in your favorite sport.
- You are a sales representative speaking to a group of clients after a mistake has been discovered.
- You are a cancer survivor speaking at a high school student assembly.
- You are giving an after-dinner speech to the members of your fraternity.
How might you adapt your message and speaking style to successfully convey your message to these various audiences?
Remember that being a competent speaker is about being both personally effective and socially appropriate. Different occasions will call for different levels of social appropriateness. One of the biggest mistakes entertaining speakers can make is to deliver one generic speech to different groups without adapting the speech to the specific occasion. In fact, professional speakers always make sure that their speeches are tailored for different occasions by getting information about the occasion from their hosts. When we tailor speeches for special occasions, people are more likely to remember those speeches than if we give a generic speech.
Adapt to Your Audience
Once again, we cannot stress the importance of audience adaptation enough in this text. Different audiences will respond differently to speech material, so the more you know about your audience, the more likely you’ll succeed in your speech. One of our coauthors was once at a conference for teachers of public speaking. The keynote speaker stood and delivered a speech on the importance of public speaking. While the speaker was good and funny, the speech really fell flat. The keynote speaker basically told the public speaking teachers that they should take public speaking courses because public speaking is important. Right speech, wrong audience!
Be Mindful of the Time
The last major consideration for delivering special occasion speeches successfully is to be mindful of your time. Different speech situations have their own conventions and rules with regard to time. Acceptance speeches and toasts, for example, should be relatively short (typically under two minutes). A speech of introduction should be extremely brief—just long enough to tell the audience what they need to know about the person being introduced in a style that prepares them to appreciate that person’s remarks. In contrast, commencement speeches, eulogies, and speeches to commemorate events can run ten to twenty minutes in length, depending on the context.
It’s also important to recognize that audiences on different occasions will expect speeches of various lengths. For example, although it’s true that graduation commencement speakers generally speak for ten to twenty minutes, the closer that speaker heads toward twenty minutes the more fidgety the audience becomes. To hold the audience’s attention, a commencement speaker would do well to make the closing minutes of the speech the most engaging and inspiring portion of the speech. If you’re not sure about the expected time frame for a speech, ask the person who has invited you to speak.
Types of Special Occasion Speeches
Unlike the informative and persuasive speeches you were required to give, special occasion speeches are much broader and allow for a wider range of topics, events, and approaches to be employed. However, while the following list of special occasion speeches is long, your instructor will have specific types of special occasion speeches that you will be allowed (or required) to do for class. Since you are like to give many special occasion speeches in your life, we want to cover everything you might need to know to give a good one.
Speeches of Introduction
The first type of special occasion speech is the speech of introduction , which is a mini-speech given by the host of a ceremony that introduces another speaker and their speech. Few things are worse than when the introducer of a speaker stands up and says, “This is Wyatt Ford. He’s going to talk about stress.” While we did learn the speaker’s name and the topic, the introduction falls flat. Audiences won’t be the least bit excited about listening to Wyatt’s speech.
Just like any other speech, a speech of introduction should be a complete speech and have a clear introduction, body, and conclusion—and you should try to do it all in under two minutes. This brings up another “few things are worse” scenario: an introductory speaker who rambles on for too long or who talks about himself or herself instead of focusing on the person being introduced.
For an introduction, think of a hook that will make your audience interested in the upcoming speaker. Did you read a news article related to the speaker’s topic? Have you been impressed by a presentation you’ve heard the speaker give in the past? You need to find something that can grab the audience’s attention and make them excited about hearing the main speaker.
The body of your speech of introduction should be devoted to telling the audience about the speaker’s topic, why the speaker is qualified, and why the audience should listen (notice we now have our three main points). First, tell your audience in general terms about the overarching topic of the speech. Most of the time as an introducer, you’ll only have a speech title and maybe a paragraph of information to help guide this part of your speech. That’s all right. You don’t need to know all the ins and outs of the main speaker’s speech; you just need to know enough to whet the audience’s appetite. Next, you need to tell the audience why the speaker is a credible presenter on the topic. Has the speaker written books or articles on the subject? Has the speaker had special life events that make him or her qualified? Lastly, you need to briefly explain to the audience why they should care about the upcoming speech. The outline can be adjusted; for example, you can give the biographical information first, but these three areas should be covered.
The final part of a good introduction is the conclusion, which is generally designed to welcome the speaker to the platform. Many introducers will conclude by saying something like, “I am looking forward to hearing how Wyatt Ford’s advice and wisdom can help all of us today, so please join me in welcoming Dr. Wyatt Ford.” At this point, you as the person introducing the speaker are “handing off” the speaking duties to someone else, so it is not uncommon to end your speech of introduction by clapping as the speaker comes on stage or shaking the speaker’s hand.
Speeches of Presentation
The second type of special occasion speech is the speech of presentation . A speech of presentation is a brief speech given to accompany a prize or honor. Speeches of presentation can be as simple as saying, “This year’s recipient of the Lavache Public Speaking prize is Ryann Curley,” or could last up to five minutes as the speaker explains why the honoree was chosen for the award. An interesting example of a speech presenting an award is this one by Zoe Saldana for J.J. Abrams (https://www.youtube.com/ watch?v=x03cGSszr8Q).
When preparing a speech of presentation, it’s always important to ask how long the speech should be. Once you know the time limit, then you can set out to create the speech itself. First, you should explain what the award or honor is and why the presentation is important. Second, you can explain what the recipient has accomplished in order for the award to be bestowed. Did the person win a race? Did the person write an important piece of literature? Did the person mediate conflict? Whatever the recipient has done, you need to clearly highlight his or her work. Lastly, if the race or competition was conducted in a public forum and numerous people didn’t win, you may want to recognize those people for their efforts as well. While you don’t want to steal the show away from the winner, you may want to highlight the work of the other competitors or nominees.
Speeches of Acceptance
The complement to a speech of presentation is the speech of acceptance . The speech of acceptance is a speech given by the recipient of a prize or honor. There are three typical components of a speech of acceptance: 1) thank the givers of the award or honor, 2) thank those who helped you achieve your goal, and 3) put the award or honor into perspective. First, you want to thank the people who have given you the award or honor and possibly those who voted for you. We see this done every year during the Oscars, “First, I’d like to thank the Academy and all the Academy voters.”
Second, you want to give credit to those who helped you achieve the award or honor. No person accomplishes things in life on his or her own. We all have family members, friends, and colleagues who support us and help us achieve what we do in life, and a speech of acceptance is a great time to graciously recognize those individuals. Lastly, put the award in perspective. Tell the people listening to your speech why the award is meaningful to you. If you know you are up for an award, the odds of your winning are high. In order to avoid blubbering through an acceptance speech, have one ready. A good rule to remember is: Be thankful, be gracious, be short.
Speeches of Dedication
A fourth special occasion speech is the speech of dedication . A speech of dedication is delivered when a new store opens, a building is named after someone, a plaque is placed on a wall, a new library is completed, and so on. These speeches are designed to highlight the importance of the project and possibly those to whom the project has been dedicated.
When preparing a speech of dedication, start by explaining how you are involved in the dedication. If the person to whom the dedication is being made is a relative, tell the audience about your relationship and your relative’s accomplishments. Second, you want to explain what is being dedicated. If the dedication is a new building or a pre-existing building, you want to explain the importance of the structure. You should then explain who was involved in the project.
If the project is a new structure, talk about the people who built the structure or designed it. If the project is a pre-existing structure, talk about the people who put together and decided on the dedication. Lastly, explain why the structure is important for the community in which it is located. If the dedication is for a new store, talk about how the store will bring in new jobs and new shopping opportunities. If the dedication is for a new wing of a hospital, talk about how patients will be served and the advances in medicine the new wing will provide the community.
At one time or another, almost everyone is going to be asked to deliver a toast. A toast is a speech designed to congratulate, appreciate, or remember. First, toasts can be delivered for the purpose of congratulating someone for an honor, a new job, or getting married. You can also toast someone to show your appreciation for something he or she has done. Lastly, we toast people to remember them and what they have accomplished.
When preparing a toast, the first goal is always to keep your remarks brief. Toasts are generally given during the middle of some kind of festivities (e.g., wedding, retirement party, farewell party), and you don’t want your toast to take away from those festivities for too long. Second, the goal of a toast is to focus attention on the person or persons being toasted—not on the speaker.
As such, while you are speaking, you need to focus your attention toward the people being toasted, both by physically looking at them and by keeping your message about them. You should also avoid any inside jokes between you and the people being toasted because toasts are public and should be accessible for everyone who hears them. To conclude a toast, simply say something like, “Please join me in recognizing Gina for her achievement” and lift your glass. When you lift your glass, this will signal to others to do the same and then you can all take a drink, which is the end of your speech.
A roast is a very interesting and peculiar speech because it is designed to both praise and good-naturedly insult a person being honored. Because of this combination of purposes, it is not hard to argue that the roast is probably a challenging type of speeches to write given the difficult task of simultaneously praising and insulting the person. Generally, roasts are given at the conclusion of a banquet in honor of someone’s life achievements. The television station Comedy Central has been conducting roasts of various celebrities for a few years, and if you’ve ever watched one, you know that the “roasters” say some harsh things about the “roastees” even though they are friends.
During a roast, the roaster will stand behind a lectern while the roastee is seated somewhere where he or she is clearly on display for the audience to see, thus allowing the audience to take in his or her reactions. Since half the fun of a good roast is watching the roastee’s reactions during the roast, it’s important to have the roastee clearly visible to the audience.
How does one prepare for a roast? First, you want to really think about the person who is being roasted. Does he or she have any strange habits or amusing stories in their past that you can discuss? When you think through these questions, you want to make sure that you cross anything off your list that is truly private information or will really hurt the person. The goal of a roast is to poke at him, not massacre him.
Second, when selecting which aspects to poke fun at, you need to make sure that the items you choose are widely known by your audience. Roasts work when the majority of people in the audience can relate to the jokes being made. If you have an inside joke with the roastee, bringing it up during roast may be great fun for the two of you, but it will leave your audience unimpressed. Lastly, end on a positive note. While the jokes are definitely the fun part of a roast, you should leave the roastee and the audience knowing that you truly do care about and appreciate the person.
A eulogy is a speech given in honor of someone who has died (Don’t confuse “eulogy” with “elegy,” a poem or song of mourning). Not to sound depressing, but since everyone who is alive will someday die, the chance of your being asked to give a eulogy someday for a friend or family member is significant. However, when the time comes to deliver a eulogy, it’s good to know what you’re doing and to adequately prepare your remarks.
When preparing a eulogy, first you need to know as much information about the deceased as possible. The more information you have about the person, the more personal you can make the eulogy. While you can rely on your own information if you were close to the deceased, it is always a good idea to ask friends and relatives of the deceased for their memories, as these may add important facets that may not have occurred to you. Of course, if you were not very close to the deceased, you will need to ask friends and family for information. Second, although eulogies are delivered on the serious and sad occasion of a funeral or memorial service for the deceased, it is very helpful to look for at least one point to be lighter or humorous. In some cultures, in fact, the friends and family attending the funeral expect the eulogy to be highly entertaining and amusing.
Take, for example, Tom Arnold’s eulogy of Saturday Night Live actor Chris Farley. During his speech at Farley’s funeral, Arnold noted, “Chris was concerned about his size, and so he made sure that all of us who knew him well saw him naked at least once” (Glionna, 1998). Picturing the heavy-set comedian naked surely brought some humor to the somber proceedings, but Arnold knew Farley (and his audience) well enough to know that the story would be appropriate.
Knowing the deceased and the audience is vital when deciding on the type and amount of humor to use in a eulogy. It’s doubtful statements like Tom Arnold’s would fit many eulogies. But it would be appropriate to tell a funny story about Uncle Joe’s love for his rattletrap car or Aunt Mary’s love of tacky Christmas sweaters. Ultimately, the goal of the humor or lighter aspects of a eulogy is to relieve the tension that is created by the serious nature of the occasion.
If you are ever asked to give a eulogy, that means you were probably close to the deceased and are experiencing shock, sadness, and disbelief at your loved one’s passing. The last thing that you will want to do (or be in a mental state to do) is figure out how to structure your eulogy. To that end, here are three parts of a eulogy (i.e. main points) you can use to write one without worrying about being original with structure or organizational patterns: praise, lament, and consolation.
The first thing you want to do when remembering someone who has passed away is remind the audience what made that person so special. So you will want to praise them and their accomplishments. This can include notable achievements (being an award winner; helping with charities), personal qualities (“she was always willing to listen to your problems and help in any way she could”), or anecdotes and stories (being a great mother; how she drove to college to visit you when you were homesick).
The second thing you want to do in a eulogy is to lament the loss. To lament means to express grief or sorrow, which is what everyone at a funeral has gathered to do. You will want to acknowledge that everyone is sad and that the deceased’s passing will be difficult to get through. Here you might mention all the things that will no longer happen as a result of the death. “Now that Grandpa is gone, there won’t be any more Sunday dinners where he cooks chicken on the grill or bakes his famous macaroni and cheese.”
The final step (or main point) in a eulogy is to console the audience, or to offer comfort in a time of grief. What you must remember (and many people often forget) is that a eulogy is not a speech for the person who has died; it is a speech for the people who are still living to try to help them deal with the loss. You will want to end your eulogy on a positive note. Offer some hope that someday, things will get better. If the deceased was a religious person, this is where you might want to incorporate elements of that belief system. Some examples would include ideas like:
“Jim has gone home to be with the Lord and is looking down on us fondly today.”
“We may miss Aunt Linda deeply, but our memories of her will live on forever, and her impact on this world will not soon be forgotten.”
Using the Praise-Lament-Console format for eulogies gives you a simple system where you can fill in the sections with 1) why was the person good, 2) why you will miss him or her, and 3) how you and the audience will get through this loss. It sometimes also helps to think of the three points in terms of Past-Present-Future: you will praise the deceased for what he did when he was alive (the past), lament the loss you are feeling now (the present), and console your audience by letting them know that things will be all right (the future).
With regard to a eulogy you might give in class, you generally have two options for how to proceed: you can eulogize a real person who has passed away, or you can eulogize a fictional character (if your instructor permits that).
If you give a eulogy in class on someone in your life who has actually passed away, be aware that it is very common for students to become emotional and have difficulty giving their speech. Even though you may have been fine practicing at home and feel good about giving it, the emotional impact of speaking about a deceased loved one in front of others can be surprisingly powerful. Conversely, if you give a eulogy on a fictional character, you must treat your classroom assignment eulogy as you would a real eulogy. You wouldn’t make fun of or trivialize someone’s life at an actual funeral, so don’t do that in your eulogy for a serious speech assignment either.
Speeches of Farewell
A speech of farewell allows someone to say good-bye to one part of his or her life as he or she is moving on to the next part of life. Maybe you’ve accepted a new job and are leaving your current job, or you’re graduating from college and entering the work force. Periods of transition are often marked by speeches of farewell. When preparing a speech of farewell, the goal should be to thank the people in your current position and let them know how much you appreciate them as you make the move to your next position in life. Second, you want to express to your audience how much the experience has meant to you. A farewell speech is a time to commemorate and think about the good times you’ve had. As such, you should avoid negativity during this speech. Lastly, you want to make sure that you end on a high note.
Speeches for Commencements
A speech of commencement (or, as it is more commonly known, a “commencement speech”) is designed to recognize and celebrate the achievements of a graduating class or other group of people. These typically take place at graduation ceremonies. Nearly every one of us has sat through commencement speeches at some point in our lives. And if you’re like us, you’ve heard good ones and bad ones. Numerous celebrities and politicians have been asked to deliver commencement speeches at colleges and universities. A famous and well-thought-out commencement speech was given by famed Harry Potter author J. K. Rowling at Harvard University in 2008 (found at http://www.youtube.com/watch?v=nkREt4ZB-ck). Rowling’s speech has the perfect balance of humor and inspiration, which are two of the main ingredients of a great commencement speech.
If you’re ever asked to deliver a commencement speech, there are some key points to think through when deciding on your speech’s content.
- If there is a specific theme for the graduation, make sure that your commencement speech addresses that theme. If there is no specific theme, come up with one for your speech. Some common commencement speech themes are commitment, competitiveness, competence, confidence, decision making, discipline, ethics, failure (and overcoming failure), faith, generosity, integrity, involvement, leadership, learning, persistence, personal improvement, professionalism, reality, responsibility, and self-respect.
- Talk about your life and how graduates can learn from your experiences to avoid pitfalls or take advantages of life. How can your life inspire the graduates in their future endeavors?
- Make the speech humorous. Commencement speeches should be entertaining and make an audience laugh.
- Be brief! Nothing is more painful than a commencement speaker who drones on and on. Remember, the graduates are there to get their diplomas; their families are there to watch the graduates walk across the stage.
- Remember, while you may be the speaker, you’ve been asked to impart wisdom and advice for the people graduating and moving on with their lives, so keep it focused on them.
- Place the commencement speech into the broader context of the graduates’ lives. Show the graduates how the advice and wisdom you are offering can be utilized to make their own lives better.
Overall, it’s important to make sure that you have fun when delivering a commencement speech. Remember, it’s a huge honor and responsibility to be asked to deliver a commencement speech, so take the time to really think through and prepare your speech.
After-Dinner Speeches
After-dinner speeches are humorous speeches that make a serious point. These speeches get their name from the fact that they historically follow a meal of some kind. After-dinner speakers are generally asked to speak (or hired to speak) because they have the ability both to speak effectively and to make people laugh. First and foremost, after-dinner speeches are speeches and not stand-up comedy routines. All the basic conventions of public speaking previously discussed in this text apply to after-dinner speeches, but the overarching goal of these speeches is to be entertaining and to create an atmosphere of amusement.
After-dinner speaking is an extremely difficult type of speaking to do well because it is an entertaining speech that depends on the successful delivery of humor. People train for years to develop comic timing, or the verbal and nonverbal delivery used to enhance the comedic value of a message. But after-dinner speaking is difficult, not impossible. What follows is the method we recommend for developing a successful after-dinner speech.
First, use all that you have learned about informative or persuasive speeches to prepare a real informative or persuasive speech roughly two-thirds the length of what the final speech will become. That is, if you’re going to be giving a ten-minute speech, then your “real” informative or persuasive speech should be six or seven minutes in length. This is the “serious message” portion of the speech where you will try to make a point of educating your audience.
Next, go back through the speech and look for opportunities to insert humorous remarks. Once you’ve looked through your speech and examined places for verbal humor, think about any physical humor or props that would enhance your speech. Physical humor is great if you can pull it off without being self-conscious. One of the biggest mistakes any humorist makes is to become too aware of what his or her body is doing because it’s then harder to be free and funny. As for props, after-dinner speakers have been known to use everything from oversized inflatable baseball bats to rubber clown noses. The goal for a funny prop is that it adds to the humor of the speech without distracting from its message.
Last, and probably most important, try the humor out on real, live people. This is important for three reasons. First, the success of humor depends heavily on delivery, and especially timing in delivery. You will need practice to polish your delivery so that your humor comes across. If you can’t make it through one of your jokes without cracking up, you will need to either incorporate the self-crackup into your delivery or forgo using that joke.
Second, just because you find something unbelievably funny in your head doesn’t mean that it will make anyone else laugh. Often, humor that we have written down on paper just doesn’t translate when orally presented. You may have a humorous story that you love reading on paper, but find that it just seems to drone on once you start telling it out loud. Furthermore, remember there is a difference between written and verbal language, and this also translates to how humor is interpreted. Third, you need to make sure the humor you choose will be appropriate for a specific audience. What one audience finds funny another may find offensive. Humor is the double-edged sword of public speaking. On one side, it is an amazing and powerful speaking tool, but on the other side, few things will alienate an audience more than offensive humor. If you’re ever uncertain about whether a piece of humor will offend your audience, don’t use it.
So you may now be asking, “What kind of topics are serious that I can joke about?” The answer to that, like the answer to most everything else in the book, is dependent on your audience and the speaking situation, which is to say any topic will work, while at the same time you need to be very careful about how you choose your topic.
Take, for example, the experience one of your authors had while he was attending a large university. One of the major problems that any large university faces is parking: the ratio of parking spaces to students at some of these schools can be 1:7 (one parking space for every seven students). In addressing this topic at a banquet, a student gave an after- dinner speech that addressed the problem of the lack of student parking. To do so, he camouflaged his speech as a faux-eulogy (fake eulogy) for the yellow and black board on the parking lot gates that were constantly and consistently driven through by students wanting to access restricted parking. The student personified the board by noting how well it had done its job and lamented that it would never get to see its little toothpick children grow up to guard the White House. But underneath the humor incorporated into the speech was a serious message: this wouldn’t keep happening if adequate parking was provided for students on campus.
Motivational Speeches
A motivational speech is designed not only to make an audience experience emotional arousal (fear, sadness, joy, excitement) but also to motivate the audience to do something with that emotional arousal. Whereas a traditional persuasive speech may want listeners to purchase product X or agree with idea Y, a motivational speech helps to inspire people in a broader fashion, often without a clearly articulated end result in mind. As such, motivational speaking is a highly specialized form of persuasive speaking commonly delivered in schools, businesses, religious houses of worship, and club or group contexts. The Toastmasters International Guide to Successful Speaking (Slutsky & Aun, 1997) lists four types of motivational speeches: hero, survivor, religious, and success.
The hero speech is a motivational speech given by someone who is considered a hero in society (e.g., military speakers, political figures, and professional athletes). Just type “motivational speech” into YouTube and you’ll find many motivational speeches given by individuals who can be considered heroes or role models.
The survivor speech is a speech given by someone who has survived a personal tragedy or who has faced and overcome serious adversity. In the following clip, cancer survivor Becky M. Olsen discusses being a cancer survivor (http://www.youtube.com/watch?v=zuo1u_C9_3g). Becky Olsen goes all over the country talking with and motivating cancer survivors to beat the odds.
The religious speech is fairly self-explanatory; it is designed to incorporate religious ideals into a motivational package to inspire an audience into thinking about or changing aspects of their religious lives. The final type of motivational speech is the success speech , which is given by someone who has succeeded in some aspect of life and is giving back by telling others how they too can be successful.
As stated at the beginning of this section, you will almost certainly be limited by your professor with regards to which of these types of speeches you can give for your special occasion speech in class, but it is not unrealistic to think that you will be called upon at various points in your life to give one or more of these speeches. Knowing the types and basic structures will help when those moments arise.
Special Occasion Language
Special occasion speaking is so firmly rooted in the use of good language that it makes sense to address it here, drawing from concepts in Chapter 10. More than any other category of speech, the special occasion speech is arguably one where the majority of your preparation time will be specifically allocated towards the words you choose. This isn’t to say you shouldn’t have used good language in your informative and persuasive speeches, but that the emphasis shifts slightly in a special occasion speech.
For example, for your informative and persuasive speeches you were required to conduct research and cite your sources in a bibliography or references/works cited page, which took you some time to look up and format. In most cases, that will not be necessary in a special occasion speech, although there may be reasons to consult sources or other persons for information in crafting your speech. So for special occasion speeches, there is a trade-off. The time you don’t spend doing research is now going to be reallocated towards crafting emotional and evocative phrases that convey the sentiment your speech is meant to impart.
The important thing to remember about using language effectively is that we are not talking about using big words just to sound smart. Do not touch a thesaurus! Good language isn’t about trying to impress us with fancy words. It’s about taking the words you are already comfortable and familiar with and putting them in the best possible order. Consider the following example from the then-president of the Ohio State University, Gordon Gee, giving a commencement address at Florida State University in 1997:
As you look back on your years at Florida State I hope you remember many good things that have happened. These experiences are, for the most part, events of the mind. The memories, ladies and gentlemen, however, are treasures of the heart.
Notice three things about his use of language: first, he doesn’t try to use any fancy words, which he certainly could if he wanted to. Every word in this portion of his speech is one that all of us knew by the time we left elementary school, so again, don’t mistake good language for big words. Using a five-syllable word when a two-syllable word will work just as well often means a speaker is trying too hard to sound smart. And given that the use of those big words often comes off sounding awkward or inappropriate, you’re better off just sticking with what you know.
Second, notice how he uses those basic words to evoke emotion and wonderment. Putting the words you know into the best possible order, when done well, will make your speech sound extremely eloquent and emotional. Third, he uses parallelism in this brief snippet, one of the rhetorical techniques which will be discussed in further units. The use of “events of the mind” and “treasures of the heart” to compare what is truly important about the college experience is powerful. Indeed, Gee’s commencement address is full of various rhetorical devices, with the twelve-minute speech also containing alliteration, assonance, and antithesis.
Special Occasion Delivery
Just as the language for special occasion speaking is slightly different, so too are the ways in which you will want to deliver your speech. First and foremost, since you will be spending so much time crafting the perfect language to use and putting your words in the right order, it is imperative that you say exactly what you have written; otherwise, what was the point? To that end, your delivery for a special occasion speech will skew slightly more in favor of manuscript speaking discussed earlier. While it is still vital to establish eye contact with your audience and to not sound like you are reading, it is also important to get the words exactly right.
You will need to practice your special occasion speech as much as or even more than you did for your informative or persuasive speeches. You need to know what you are going to say and feel comfortable knowing what is coming next. This is not to say you should have your speech memorized, but you need to be able to take your eyes off the page in order to establish and maintain a rapport with your audience, a vital element in special occasion speaking because of the emotional component at the core of these speeches. Knowing your speech will also allow you to counteract the flow of adrenaline into your system, something particularly important given that special occasion speeches tend to be very emotional, not just for the audience, but for you as well.
Basically, knowing your speech well allows you to incorporate the emotion that a special occasion speech is meant to convey, something that is hard to do when you read the entirety of your speech. In this way your audience will sense the pride you feel for a graduating class during a commencement speech, the sorrow you feel for the deceased during a eulogy, or the gratitude you have when accepting an award.
Special occasion speaking is the most varied type of speaking to cover; however, there are some general rules to keep in mind regardless of what type you are engaged in. Remember that using good, evocative language is key, and that it is important that you deliver your speech in a way that both conveys the proper emotion for the occasion as well as allows you to give the speech exactly as you wrote it.
Sample Outline: Commemorative (Tribute) Speech on Simone Biles
By kellie barnes.
Specific Purpose : To inspire my audience with the story of Simone Biles.
Introduction: “I’m not the next Usain Bolt or Michael Phelps. I’m the first Simone Biles!” Said Simone, and boy did she earn that kind of recognition! Some of you might hear that name and think of a random gymnast and some of you may hear that name and not know who it is at all; but today, before this class is over, I am going to make sure each and every one of you remember just how great she is and why she deserves to be recognized.
Thesis: A person whom I admire over all other athletes is Simone Biles.
Preview: Simone is special in my eyes because she has overcome some big challenges in her life to get to where she is today. Not only is she a 3-time gymnastics champion, but she made history while doing it.
I. Simone overcame an extremely rough childhood in Columbus, Ohio, as both her mother and father were struggling with substance abuse.
A. Simone’s grandparents took her and her siblings under their wings.
B. Soon her grandparents were able to adopt all of the grandchildren at a fairly young age.
C. Although Simone didn’t have the best relationship with her mom as a young child, she had plenty of women to step up in her life to fill that gap.
1. She had a grandmother who was basically “Mom” to her.
2. She has also had the same gymnastics coach since she was 11 years old.
Transition: Although Simone had a rather disheartening childhood, she has emerged to be one of the best in her sport.
II. In her teens and standing at 4 foot 8 inches, Simone made a tremendous name for herself in the gymnastics world. These are just a few of her accomplishments.
A. Simone was the first female ever to win three worldwide all-around titles.
1. She has the most World Championship gold medals won by a female gymnast in history with ten.
2. She is the most decorated World Championship American gymnast with 14 total medals (10 gold, two silver, two bronze).
B. She became the Olympic Gold medalist in vault, floor, Individual and Team all-around and Bronze medalist on Beam at 2016 Rio de Janeiro Olympics.
C. At just 19 years old, she became the most decorated female gymnast in America.
1. Right behind her the whole time stood her amazing family and support system.
2. She is the first African American to become an all-around world champ.
D. Consequently, she has received many media awards and much attention.
1. She was named one of the Most Influential People in the World list by TIME magazine.
2. She was named Associated Press Female Athlete of the Year 2016.
Transition: Simone was so incredibly grateful that she had people to take her in and support her through all of her success she tried her best to do the same for others who were in need.
III. Simone started an amazing charity for foster kids as a way for her to give back.
A. Founded in 2015, Mattress Firm Foster Kids is now effective in 40 states nationwide.
B. “This is such a personal cause for me because I know firsthand what it is like to be in foster care, the struggles and all,” says Simone.
C. This cause has given back more than 610,000 items, such as clothes and school supplies, to foster kids and their families.
Conclusion: As I sit back and look at the life of Simone Biles I’m amazed with all that she has done in such a short amount of time. At 20 years old she had given back to those in need, rose above many tough challenges in her life, and amongst all of that she is having the time of her life on the mat, and earning medals and honors while doing so. “I’m out here to prove what I’m capable of” said Simone and in my eyes, she is doing just that.
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The 5 Different Types of Speech Styles (Table) Types of Speech Styles. Description. Application. Example. Frozen/Fixed Style. -Formal rigid and static language, reliant on expertise;-Particular vocabulary, previously agreed upon, that rejects slang. -Formal settings and important ceremonies.-Speaker to an audience without response.
Key Takeaways. Ceremonial speaking is a type of public speaking that focuses on identifying, magnifying, and narrating the significance of an event or occasion through speeches such as commemorative speeches, inspirational speeches, and entertaining speeches. Successful ceremonial speaking requires speakers to be able to identify what matters ...
the most formal communicative style that is usually used during respectful events and ceremonies. It is also used when one shows hesitation, disinterest or prejudice. It does not require any feedback from the audience. ex. Pledges, anthems, oaths, marriage ceremonies, laws, singing the national anthem etc.
Place the letter according to its appropriate type of speech style. a. attending solemn ceremonies b. listening to announcements c. conversing with close people d. addressing the one in authority e. talking to friends about hobbies f. caring less about grammar g. using slang word like "bro" h. reciting the Girl/ Boy Scout Law i. producing ...
Advocate. This textbook is dedicated to encouraging students to stand up and speak out and this type of special occasion speech encompasses the speeches in which individuals do just that. Speeches of advocacy focus on goals and values. They are often cause-oriented or crafted to impact policy-setting or change in some way.
Study with Quizlet and memorize flashcards containing terms like Speech Styles, Intimate, Casual and more. ... most formal communicative style that is usually used during respectful events and ceremonies. Types of Speeches. Informative, Inspirational, Argumentative, Entertainment, Informative. aim of this speech type is to teach the audience ...
Types of Speech Style. Flashcards. Learn. Test. Match. Frozen Style. Click the card to flip 👆 • It is the most formal communicative style that is often used in a respectful situation, in a solemn ceremony and other formal occasions.
Learn how to write a memorable ceremonial speech with our step-by-step guide. Includes ChatGPT prompt. To deliver a memorable speech, it's critical to have a clear understanding of the essential elements of a ceremonial speech. Whether you're delivering a eulogy, a graduation speech, or a wedding toast, the tone, audience, and purpose must align.
FROZEN STYLE Used generally in very formal setting. Most formal communicative style for respectful situation Does not require any feedback from the audience Usually uses long sentences with good grammar and vocabulary The use of language is fixed and relatively static Examples: national pledge, anthem, school creeds, marriage ceremonies, speech for a state ceremony FORMAL…
The good news is it doesn't take prior skills or experiences to give a successful ceremonial speech. Unlike other types of public speaking, a ceremonial speech comes from the heart. The more authentic and genuine you are with your speaking, the bigger your impact becomes on your audience. Ceremonial Speech vs. Other Types of Special Speeches
Key Takeaways. There are eight common forms of ceremonial speaking: introduction, presentation, acceptance, dedication, toast, roast, eulogy, and farewell. Speeches of introduction are designed to introduce a speaker. Speeches of presentation are given when an individual is presenting an award of some kind.
The second type of special occasion speech is the speech of presentation. A speech of presentation is a brief speech given to accompany a prize or honor. Speeches of presentation can be as simple as saying, "This year's recipient of the Lavache Public Speaking prize is Ryann Curley," or could last up to five minutes as the speaker ...
Place the letter according to its appropriate type of speech style. a. attending solemn ceremonies b.listening to announcement c.conversing with close people d.addressing the one in authority e.talking to friends about hobbies f.caring less about grammar g.using slang word like "bro" h.reciting the girl /boy scout law i.producing well-formed ...
Speeches of Introduction. The first type of special occasion speech is the speech of introduction, which is a mini speech given by the host of a ceremony that introduces another speaker. Few things are worse than an introduction that says, "This is Wyatt Ford. He's going to talk about stress.".
The first type of special occasion speech is the speech of introduction, which is a mini-speech given by the host of a ceremony that introduces another speaker and their speech. Few things are worse than when the introducer of a speaker stands up and says, "This is Wyatt Ford.
5. Formal: This speech style is used in formal situations, such as academic presentations, legal proceedings, or official ceremonies. Examples include: i. Caring less about attending solemn ceremonies j. Writing a formal letter or paper In summary, the appropriate speech styles for each situation are as follows: a.
SOLEMN CEREMONY meaning | Definition, pronunciation, translations and examples in American English. TRANSLATOR. ... This week's Learning English blog focuses on indirect speech: learn all about how indirect speech is communicated in English, how it differs from direct speech. ... We have almost 200 lists of words from topics as varied as types ...