sample business plan for handyman services

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Handyman Business Plan Template & PDF Example

• September 4, 2024
• Business Plan

Creating a comprehensive business plan is crucial for launching and running a successful handyman business. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your handyman business’s identity, navigate the competitive market, and secure funding for growth.

This article not only breaks down the critical components of a handyman business plan, but also provides an example of a business plan to help you craft your own.

Whether you’re an experienced entrepreneur or new to the service industry, this guide, complete with a business plan example, lays the groundwork for turning your handyman business concept into reality. Let’s dive in!

Our handyman service business plan is structured to cover all essential aspects needed for a comprehensive strategy. It outlines the service’s operations, marketing strategy, market environment, competitors, management team, and financial forecasts.

• Executive Summary : Offers an overview of your handyman business’s concept, market analysis , management, and financial strategy.
• Services & Location: Describes the range of handyman services offered, the flexibility of on-site service delivery, and why the service area chosen is ideal for reaching target customers .
• Service List & Pricing: Lists the handyman services provided, including minor repairs, installations, renovations, and the pricing model.
• Key Stats: Shares industry size , growth trends, and relevant statistics for the handyman market.
• Key Trends: Highlights recent trends affecting the home maintenance and improvement sector.
• Key Competitors: Analyzes main competitors in the service area and how your business offers unique value.
• SWOT : Strengths, weaknesses, opportunities, and threats analysis specific to handyman services.
• Marketing Plan : Details strategies for attracting new customers and retaining existing ones, including digital presence, local advertising, and referral programs.
• Timeline : Sets out key milestones and objectives from the business launch through the first year of operation.
• Management: P rovides information on who manages the handyman business and their roles, emphasizing experience in home repairs and customer service.
• Financial Plan: Projects the business’s 5-year financial outlook, detailing expected income from services, cost management strategies, and anticipated profit margins.

Handyman Business Plan

Fully editable 30+ slides Powerpoint presentation business plan template.

Download an expert-built 30+ slides Powerpoint business plan template

Executive Summary

The Executive Summary introduces your handyman business plan, providing a succinct overview of your company and its offerings. It should describe your market positioning, the array of home repair and maintenance services you provide, its location, size, and a brief on daily operations. 

This section should also delve into how your handyman business will fit into the local market, including the number of direct competitors in the area, identifying who they are, along with your business’s unique selling points that set it apart from these competitors. 

Moreover, information about the management and co-founding team, detailing their roles and contributions to the business’s success, should be included. Additionally, a summary of your financial projections, including revenue and profits over the next five years, should be presented here to provide a clear picture of your handyman business’s financial plan.

Handyman Business Plan Executive Summary Example

Business Overview

The  business overview  serves as the cornerstone introduction to your handyman service within the executive summary. Crucial details such as the service name, operational location, and an overview of the diverse services offered should be succinctly communicated.

This section sets the stage for highlighting the  unique selling proposition  ( USP ) of your service. Whether your focus is on versatile expertise, reliability, competitive pricing, or commitment to customer satisfaction, the USP should be the focal point that distinguishes your service.

Example: “HandyPro Services,” centrally located in [City Name], provides prompt and proficient handyman solutions within a [x]-mile radius. Our extensive service range covers general repairs, carpentry, plumbing, electrical work, painting, appliance installation, and routine maintenance. Renowned for our versatility and reliability, we specialize in addressing diverse repair and improvement tasks, enhancing property functionality and value.

Market Overview

An insightful presentation of the broader home improvement industry, encompassing handyman services, is crucial. This section aims to underscore the significant  market size , growth trends, and industry dynamics, substantiated by pertinent data on market valuation, growth rates, and emerging trends.

Additionally, a comprehensive analysis of the competitive landscape is essential. Identifying  key competitors  and elucidating your service’s positioning within this landscape is an opportunity to showcase its unique approach. Whether through comprehensive service offerings, transparent pricing structures, or a reputation for exceptional customer satisfaction, this is where your service’s competitive edge is emphasized.

Example: The broader home improvement industry, which includes handyman services, stands as a formidable market valued at approximately $577 billion, projecting a steady +3.70% CAGR from 2021 to 2025. Within the handyman sector,  HandyPro  Services operates within a [x]-mile radius, amidst a landscape primarily comprised of independent contractors and small businesses. Our emphasis on versatile expertise and customer satisfaction positions us uniquely among competitors, resonating with clients seeking reliable and proficient handyman solutions.

Management Team

The proficiency and expertise of the management team play a pivotal role in the success of a handyman service. Within the executive summary, it’s crucial to showcase the qualifications and experiences of key team members, underscoring their vital roles in steering the service towards excellence.

This section aims to highlight the core competencies and professional backgrounds of the team, assuring potential investors and partners of the service’s adeptness and capability to thrive in the industry.

Example: At HandyPro Services, our leadership boasts a wealth of expertise across various home repair and improvement tasks. Their leadership ensures stringent quality control, and effective project management, and fosters enduring client relationships, fundamental to our service’s success.

Financial Plan

The financial plan section encapsulates the strategic fiscal objectives and projections of your handyman service. It offers a concise overview of revenue targets, and profit margins, and outlines the trajectory guiding the service’s financial growth.

Example: HandyPro Services is dedicated to achieving substantial  milestones  in its financial growth trajectory, aiming for a notable annual revenue of $1.1 million, complemented by a commendable [21]% profit margin ( EBITDA ) by 2028. Our financial strategy hinges on maintaining competitive pricing structures while achieving commendable profitability, emphasizing a relentless pursuit of superior service quality and client satisfaction.

Services & Rates

Detail the range of home repair and maintenance services provided, from basic repairs like fixing leaky faucets and changing light fixtures to more specialized services such as kitchen remodels, painting, or installing home automation systems.

Outline your pricing strategy , ensuring it reflects the value of the services provided and aligns with the market you’re targeting. Highlight any service bundles, seasonal maintenance packages, or loyalty discounts that provide added value to your clients, encouraging repeat business and building customer loyalty.

Industry size & growth

In the Market Overview of your handyman business plan, start by exploring the size of the home improvement and maintenance industry and its growth potential. This analysis is vital for understanding the market’s breadth and pinpointing opportunities for expansion.

Key market trends

Continue by discussing recent market trends , such as the increasing homeowner preference for professional and reliable home maintenance services, the rise of smart home installations, and the growing interest in sustainable and energy-efficient home upgrades. For example, highlight the demand for services that cater to home automation, the eco-conscious homeowner, and the surge in DIY project assistance.

Competitive Landscape

A  competitive analysis  is not just a tool for gauging the position of your handyman business in the market and its key competitors; it’s also a fundamental component of your business plan. This analysis helps in identifying your handyman business’s unique selling points, essential for differentiating your business in a competitive market.

In addition, competitive analysis is integral in laying a solid foundation for your business plan. By examining various operational aspects of your competitors, you gain valuable information that ensures your business plan is robust, informed, and tailored to succeed in the current market environment.

Identifying Your Competitors in the Handyman Industry

The initial step in conducting a competitive analysis for your handyman business involves identifying your direct and indirect competitors. Direct competitors might include other local handyman services specializing in similar areas such as plumbing, electrical work, carpentry, or home repairs. Additionally, consider indirect competitors, such as larger home improvement stores offering similar services or even online platforms connecting customers with freelance handymen.

Utilize online resources like business directories, Google Maps, and local listings to create a comprehensive list of competitors in your area. Websites like Yelp, HomeAdvisor, or Angie’s List can offer valuable insights into customer reviews and ratings of competitor services.

Handyman Business Competitors’ Strategies 

Analyzing the strategies of your competitors encompasses various aspects that can provide essential insights into the market landscape:

• Service Offerings:  Assess the range of services offered by your competitors. For instance, if a local handyman service named “FixIt All” is known for its comprehensive home repair solutions, it indicates a market need for diverse services.
• Specializations and Expertise:  Consider whether competitors specialize in specific areas such as HVAC, remodeling, or emergency repairs. This specialization might cater to a particular customer segment seeking niche expertise.
• Pricing and Packages:  Compare the pricing models and service packages offered by competitors. Understanding if your pricing aligns with budget-friendly services like “QuickFix Solutions” or premium services like “MasterCraft Handyman” helps position your business accordingly.
• Marketing and Promotion:  Evaluate how competitors market their services. Are they utilizing digital marketing, local advertising, or relying on referrals? Understanding their promotional strategies can help in formulating your marketing approach.
• Customer Service and Satisfaction:  Analyze customer feedback and reviews to identify  strengths and weaknesses  in your competitors’ customer service. A competitor known for prompt responses and exceptional customer support can highlight areas for improvement in your services.
• Operational Efficiency:  Assess if competitors utilize technology or modern tools to enhance their efficiency. A handyman service using innovative scheduling software or providing online booking might appeal to a tech-savvy customer base.

What’s Your Handyman Business’s Value Proposition?

Reflect on what sets your handyman business apart from the competition. It could be your specialization in a particular niche, such as eco-friendly repairs or same-day emergency services, that distinguishes you.

Consider market gaps by analyzing customer needs and trends. For example, a growing demand for sustainable building practices might signal an opportunity to emphasize eco-friendly repair solutions where competitors are not focusing.

Tailor your services to your  target market  and location. A handyman business in a suburban area might emphasize larger renovation projects catering to homeowners, while one in an urban setting might focus on quick, on-the-go repair services for busy professionals.

First, conduct a SWOT analysis for the handyman business, highlighting Strengths (such as a broad range of services and quick response times), Weaknesses (including dependency on local market conditions or potential for irregular income), Opportunities (for instance, the growing trend towards home improvement and maintenance), and Threats (such as competition from larger home improvement companies or economic factors that may affect homeowners’ spending on maintenance).

Marketing Plan

Next, develop a marketing strategy that outlines how to attract and retain clients through efficient service delivery, word-of-mouth referrals, strategic local advertising, and a strong online presence, including an engaging website and active social media channels. Consider partnerships with local businesses and real estate agents to broaden your reach.

Marketing Channels

Utilize various marketing channels to enhance brand visibility, engage potential customers, and drive inquiries for your handyman services.

Digital Marketing

• Website and SEO:  Establish a professional website that showcases your services, customer testimonials, and contact information. Optimize your website for local SEO to rank higher in search results for handyman services in your area.
• Social Media:  Leverage social media platforms such as Facebook, Instagram, and LinkedIn to showcase completed projects, share home maintenance tips, and engage with your audience. Visual content and client testimonials can significantly boost trust and credibility.
• Email Marketing:  Implement an email marketing strategy to nurture leads and stay connected with customers. Provide valuable content, seasonal offers, and service updates through regular newsletters to keep your audience engaged.

Local Advertising

• Flyers and Local Print:  Utilize traditional marketing tactics like distributing well-designed flyers and brochures in local neighborhoods, community centers, and local businesses. Networking and forming partnerships with real estate agents, local hardware stores, or property management companies can expand your reach and bring in referrals.
• Networking and Partnerships:  Collaborate with real estate agents, local hardware stores, or property management companies to expand your reach and gain referrals.

Promotional Activities

• Special Offers : Launch seasonal promotions like ‘Spring Home Maintenance Discounts’ or ‘Holiday Fix-Up Packages.’ Offer discounts for first-time customers to encourage trial.
• Referral Programs : Encourage satisfied customers to refer friends and family by offering them discounts or rewards for successful referrals.

Sales Channels

Implement effective sales strategies to maximize revenue and ensure customer satisfaction.

Service Upselling

• Additional Services:  Offer additional services or upgrades during project consultations or while delivering ongoing services. Highlight the value of additional services such as preventive maintenance or home improvement consultations.
• Product Sales:  Recommend and sell related products such as tools, hardware, or maintenance kits to customers, demonstrating their benefits.

Online Booking and Sales

• Online Scheduling:  Simplify the process for customers to access your services by providing an easy-to-use online booking system. Ensure it’s available on your website and social media platforms, offering convenience and accessibility.
• E-Commerce:  Consider adding an e-commerce section on your website where customers can purchase handyman-related products, DIY kits, or home maintenance packages. This not only generates additional revenue but also keeps your brand top-of-mind for future service needs.

Membership and Loyalty Programs

• Membership Options:  Introduce membership options or recurring service plans at discounted rates for regular customers. Providing a monthly or quarterly service subscription can encourage repeat business and secure a more predictable revenue stream.
• Loyalty Rewards: D evelop a digital loyalty program that rewards customers with points for every service they avail of. These points can be redeemed for discounts or free services after reaching specific thresholds, incentivizing customer loyalty.

Strategy Timeline

Finally, create a detailed timeline that outlines critical milestones for the handyman business’s launch, marketing initiatives, client base development, and potential service expansion, ensuring the business progresses with clear direction and purpose.

The Management section focuses on the handyman business’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the handyman business towards its financial and operational goals.

For your handyman business plan, list the core team members, their specific responsibilities, and how their expertise supports the business.

The Financial Plan section is a comprehensive analysis of your financial projections for revenue, expenses, and profitability. It lays out your handyman business’s approach to securing funding, managing cash flow, and achieving breakeven.

This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs and capital expenditures.

For your handyman business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. number of customers and prices, expenses, etc.).

Make sure to cover here _ Profit and Loss _ Cash Flow Statement _ Balance Sheet _ Use of Funds

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• Business Plan , Competitive Analysis

Privacy Overview

Handyman Business Plan [How to Write + Template] 

• Last Updated: Aug 25, 2022

A handyman business plan is essential whether you’re a first-time business owner or an established handyman trying to expand your handyman business. 

Based on an analysis , researchers have concluded that business planning aids company founders in making better decisions, balancing resource supply and demand, and concretizing otherwise intangible goals into actionable ones. 

You may increase the likelihood of success for your handyman business by writing a handyman business plan and using it to secure financing, if necessary. 

As your handyman business evolves and develops over time, it is important to revise and update your handyman business plan every year. In this blog, we’re giving you every detail about how to put together a comprehensive business strategy for your handyman services.

Table of Content

• How to Write Business Plan for Handyman Business

Handyman Business Plan Template

How to write business plan for handyman business .

The following are the key components that explain how to write a handyman business plan :-

1. Executive Summary

Although it serves as an introduction to the rest of your handyman business plan, the executive summary is typically written last because it summarises each important part. One of the main purposes of an executive summary is to catch the reader’s attention right away. 

Inform them of the nature and progress of your handyman business. For instance, do you own a new business, handyman services that you intend to expand, or a handyman service franchise?

The following are the key components of your home repair business plan :- 

• How is the current handyman industry? Describe in a high-level summary.
• What is the type of your handyman services? Will it be technical services, repair services, or maintenance services? 
• Who is your target audience? 
• Who are your key competitors? 
• Describe your marketing strategy in brief. 
• A brief of your financial strategy

2. Company Description

Your company summary is where you get to really sell yourself and explain just what kind of handyman services you offer. There are different kinds of handyman services offered by a handyman business . 

These include services related to plumbing, drywall, painting, fixtures, tiles and stones, and waterproofing. 

Describe in detail what kind of handyman services you offer and the details of your company to the reader. For example, the key dates of your company like the date of establishment, your accomplishments, sales goals, and your company’s legal details.

3. Market Research

To complete your market or handyman industry research, you must give a brief summary of the handyman business. It’s a useful tool for learning about the industry in which you’ll be competing.

Additionally, if you analyze the data and find market trends, market research can help you develop a more effective marketing strategy. You should include details such as:- 

• Total Revenue generated by your handyman business 
• The leaders in the handyman business
• The handyman industry growth over the next 10 years 
• The market size 

4. Customer Analysis

This section of your handyman business plan should include information about who you’ve served in the past and who you hope to serve in the future. Anyone from people to large businesses to families and even educational institutions could make up your target market.

The industry you run a business in depends entirely on the niche you pick. Individuals’ reactions to advertising efforts won’t necessarily mirror those of your business.

You should segment your potential buyers by their demographic and psychographic characteristics. In terms of the sex, age range, geographic spread, and income of the target audience for your business.

Client desires and expectations can be described in detail using psychographic profiles. The more you can detect and describe these needs, the better you will do in attracting and retaining your potential clients.

5. Competitive Analysis 

Identify who the competitors of your handyman business are and find their specific details. Describe each competitor’s business and list their advantages and disadvantages in the competitive analysis section. The following are the key details you must find about them:-

• Who exactly does this business cater to?
• What are their key handyman services?
• How do they price their handyman services ? 
• What are their major selling points? 
• What do they lack? 

Further on, you’ll have to detail how you stand out from the competition. 

• How is your handyman business better for the customers?
• What special features or advantages over the competition do you want to boast?
• Will there be competitive prices? 
• What will be your unique marketing approach? 

6. Marketing Strategy

The following are the key pointers that need to be included in the handyman advertising strategies of your handyman business plan:- 

• Specify handyman services that you’re planning to offer to your target market. Will you help with things like plumbing, wiring, painting, drywall, or more?
• Detail the planned rates of your handyman business and how they stack up against the competition in marketing. The items and prices portions of your handyman business plan are where you’ll detail what you sell and at what cost.
• Include a description of your handyman business’s location and how it will affect its success. Where exactly are you setting up shop as a handyman? Talk about why your location would be perfect for the target audience.
• The methods of promotions that you will be using to attract target clients will be in this section of your handyman business plan. What is your preferred marketing channel? Will it be traditional advertising, online advertising, or both?

7. Operations Strategy

While the introduction and body of your handyman business plan focus on explaining your goals, your operations, and your sales strategy detail how those objectives will be attained. There should be two main parts to your operations strategy:-

• How will be the operations of your handyman business? How will you be attending to customers, and managing invoices? It’s best to manage everything digitally with the help of service scheduling software like FieldCamp.
• What are your short-term and long-term goals in terms of customers and revenue generation? Are you planning on expanding your business and what is your sales strategy? 

8. Personnel in Charge

In order to prove the viability of your handyman business, you need a capable business management team. Bring attention to the experience and qualifications of your key individuals, particularly as they relate to the expansion of your organization.

You and/or your team members should ideally have previous expertise in leading handyman operations. In that case, you should emphasize your knowledge and experience in the field. However, don’t forget to mention any relevant experience you may have that could be useful to your company.

Building an advisory board might help fill any gaps in your team. There should be between two and eight people on your advisory board, all of whom would be willing to offer advice and guidance to your company. 

As a result, they would be able to answer queries and offer strategic advice. Seek out board members, if necessary, who have worked in management roles at handyman services.

9. Budgeting Strategy

Consider including a financial statement for the next 5 years in your financial plan, breaking down the first year into monthly or quarterly projections and the subsequent 4 years into yearly projections. 

Your income statement, balance sheet, and cash flow statement are the three main components of your financial statements in the financial plan.

10. Income Statement

Add a Profit and Loss (P&L) statement to your handyman business plan. It shows your revenue and then subtracts your costs to demonstrate whether you generated a profit or not.

What will be your income strategy? Will you offer referral discounts? What will the sales growth rate? The financial projections of your company are highly sensitive to the assumptions you make. 

Try to ground your assumptions in reality as much as possible through study in your handyman business plan.

11. Income and Expense Statements

The assets and debts of a company are detailed in a balance sheet in your handyman business plan. While balance sheets might be lengthy, it is important to distill the essential information down to the most crucial aspects.

12. Record of Transactions

In order to ensure that your organization never runs out of money, a cash flow statement is essential in your handyman business plan. Most business owners and entrepreneurs don’t understand that it’s possible to make a profit while yet going bankrupt due to a lack of capital.

To ensure the accuracy of your income and balance sheets, it’s important to account for all of the following essential expenses associated with running and expanding your handyman business:

• Total expense for machinery and supplies
• Wages and salaries paid to employees
• Insuring a company financially
• Legal fees, permits, software, and hardware are just some of the other costs associated with starting a handyman business .

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Here’s the link to the handyman business plan template that will help businesses understand how to create a handyman business plan

Free PDF Template of Handyman Service Business Plan

When you write a business plan for your handyman service, you must remember to make it concise and easy to read, typically not exceeding 15 to 20 pages in length. 

If you do have other documents that you believe may be useful to your audience and the goals you want to accomplish, you might want to think about including them as appendices. It’s best to check handyman business plan templates to have a clear idea.

Getting your handyman business off the ground is simple when you follow these 13 steps:

• Think about a good name for your handyman company
• Develop a strategy for your handyman enterprise
• Think about the best legal structure for your handyman business
• How to get start-up money for Your handyman business (If Needed)
• The first step in starting a handyman business is finding a suitable site and registering with the IRS
• You should open a business bank account immediately
• Make sure your business has a credit card
• Get your company the required permits and business license
• The owner of a handyman business might be wise to purchase professional liability insurance
• Get the right tools for your handyman business by buying or renting them
• You should advertise your handyman services, so prepare some promotional materials
• Get the programs you need to run your handyman business and set them up
• Prepare your company for clients

If you’re starting a handyman service, it’s a good idea to put together a handyman business plan. Following the aforementioned outline will make you an expert in no time. 

When you finish this handyman business plan, you will have a solid grasp of the fundamentals of marketing and the steps necessary to begin and grow a profitable handyman business. 

For those starting a new handyman business or those who wish to grow their current business exponentially, it’s best to have your operations optimized. 

FieldCamp is a service scheduling software that manages all the tedious tasks such as workforce management, managing invoices, tracking the growth, and more for your business. Get in touch with us if you wish to know more or avail a free 7-day trial to check the difference yourself.

Gaurang Bhatt

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Handyman Business Plan Template

Written by Dave Lavinsky

Handyman Business Plan

You’ve come to the right place to create your Handyman business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Handyman businesses.

Below is a template to help you create each section of your Handyman business plan.

Executive Summary

Business overview.

Fix-It Pro Services is a startup company located in Augusta, Maine. The company is founded by Jimmy Larkin, who has experience in multiple areas of home repair and services Now, with the expertise of knowledge and business acumen, he has determined he can confidently start and effectively grow a successful Fix-It Pro Services company. Jimmy believes his experience of strategic growth, marketing skills, financial capabilities, and wide and deep knowledge of home repair and home service practices will provide everything needed for long-term growth and profitability.

Fix-It Pro Services will provide a comprehensive array of products and services for a wide variety of clients. Fix-It Pro Services will be a one-stop shop, providing for the specific needs of each client while supporting the strategic goals of the company. Fix-It Pro Services will be the ultimate choice in Augusta for clients to ensure that every need of the customers is fully and completely met.

Product Offering

The following are the services that Fix-It Pro Services will provide:

• General repairs and maintenance
• Plumbing and electrical work
• Carpentry and woodworking
• Painting and drywall repair
• Unique services in wallpapering and wall treatments
• Day to day software management system of all projects, guaranteeing on-time completion of projects

Customer Focus

Fix-It Pro Services will target all residents within the greater Augusta region. They will target owners of office buildings, apartment complexes, and commercial buildings, in addition. They will also target those individuals who have residential properties that are rentals and often need repair or painting to prepare for new renters who will occupy the homes. No matter the client, Fix-It Pro Services will deliver the best service and timely completion of projects.

Management Team

Fix-It Pro Services will be owned and operated by Jimmy Hawkins. He recruited his brother and former handyman assistant, Tommy Hawkins, to be his assistant manager of operations and help oversee the handyman projects overall.

Jimmy Hawkins is a professional handyman with over twenty years of experience in residential and commercial properties. Whether repair or maintenance work is required, Jimmy has the expertise and capability to fix or replace items and building components with professionalism and excellent references from former clients.

Tommy Hawkins has served as the assistant to Jimmy Hawkins in his former position and has been in that position for ten years. He graduated from Augusta Community College with an Associates Degree in Electrical Repair. Tommy has concentrated on electrical repair services since his graduation and has completed over one hundred repair contracts for residential and commercial clients during the past ten years. He will take on the role of assistant manager of operations in the new company.

Success Factors

Fix-It Pro Services will be able to achieve success by offering the following competitive advantages:

• Friendly, knowledgeable, and highly-qualified team of Fix-It Pro Services
• Comprehensive menu of services and a full slate of capabilities within the professional handyman arena. Such services include:
• HVAC maintenance
• Appliance installation and repair
• On occasion, landscaping and outdoor maintenance service are offered
• Unique wallpaper and wall treatment services are provided upon request
• Fix-It Pro Services offers the best pricing in town. Their pricing structure is the most cost effective compared to the competition.

Financial Highlights

Fix-It Pro Services is seeking $200,000 in debt financing to launch its professional handyman company. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and marketing costs. The breakout of the funding is below:

• Office space build-out: $20,000
• Office equipment, supplies, and materials: $10,000
• Three months of overhead expenses (payroll, rent, utilities): $150,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph outlines the financial projections for Fix-It Pro Services.

Company Overview

Who is fix-it pro services.

Fix-It Pro Services is a newly established, full-service professional handyman company in Augusta, Maine. Fix-It Pro Services will be the most reliable, cost-effective, and efficient choice for residential and commercial clients in Augusta and the surrounding communities. Fix-It Pro Services will provide a comprehensive menu of products and services for any client to utilize. Their full-service approach includes a comprehensive wallpaper and wall treatment special application and repair service.

  Fix-It Pro Services will be able to quickly and efficiently provide services for all clients. The team of professionals are highly qualified and experienced in handyman projects and maintenance. Fix-It Pro Services removes all headaches and issues of property maintenance and repair and ensures all issues are taken care of expeditiously while delivering the best customer service.

Fix-It Pro Services History

Fix-It Pro Services is owned and operated by Jimmy Hawkins, a former handyman who worked for a national handyman company as a manager of residential and commercial services for fifteen years. Jimmy built a large portfolio of properties that were entrusted to his care by clients who experienced Jimmy’s very high degree of professionalism and valuable repair and overall property services. Jimmy has requested that his brother, Tommy, join him in the company, creating a professional duo with over twenty years of experience behind them and a full portfolio of customers waiting to join them in their new company.

Since incorporation, Fix-It Pro Services has achieved the following milestones:

• Registered Fix-It Pro Services, LLC to transact business in the state of Maine.
• Has a contract in place for a 10,000 square foot office at one of the midtown buildings
• Reached out to numerous contacts to include Fix-It Pro Services.
• Began recruiting a staff of two and office personnel to work at Fix-It Pro Services.

Fix-It Pro Services

The following will be the services Fix-It Pro Services will provide:

Industry Analysis

The handyman industry is expected to grow over the next five years to over $315 billion. The growth will be driven by an increase in homeownership as the population grows. In addition, the handyman industry will grow as commercial properties are utilized for expanding technology and commercial concerns. Costs will likely be reduced as repairs or replacement of items will be conducted via software management applications and technology not yet utilized. The costs will also be reduced by an increase in self-employed repair services as individuals move into positions that offer work-life balance.

Customer Analysis

Demographic profile of target market.

The precise demographics for Fix-It Pro Services are:

Customer Segmentation

Fix-It Pro Services will primarily target the following customer profiles:

• Residents within the greater Augusta region
• Owners and managers of commercial buildings
• Owners of apartment buildings
• Owners of residential properties

Competitive Analysis

Direct and indirect competitors.

Fix-It Pro Services will face competition from other companies with similar business profiles. A description of each competitor company is below.

Handyman-in-a-Hurry

Handyman-in-a-Hurry is a national chain of handyman franchises with franchisees who own and operate businesses within various geographic locations. The franchisee, Taylor Tomkin, operates the Augusta location business; however, the national franchisor company oversees the products used, repair services offered, and marketing and brand messaging. Taylor Tomkin started the company in 1998 and has continued in the franchisor/franchisee relationship during the past several years. The company has a solid following of clients who trust Taylor and Handyman-in-a-Hurry, in part due to the national franchise connection and national, on-going marketing efforts.

Handyman-in-a-Hurry does not repair or maintain outdoor landscaping or irrigation, nor does Handyman-in-a-Hurry offer services for wallpapering or wall treatments. The roster of services includes general repair and electrical services, as needed.

The Service Station

Pinky and Charlie Staton started The Service Station ten years ago while the housing industry was booming in the Augusta region. Their company grew quickly as they serviced new residential homes with moving in services, electrical hookups, and set-up of appliances. As the housing industry slowed during recent years, The Service Station has focused more on general repairs and residential painting.

Pinky and Charlie Staton were experienced handyman service providers prior to opening their company. Together, they managed a large residential complex for a nationally-known celebrity homeowner. The multiple-acreage property with several residences and outbuildings required constant repairs and upkeep. Exterior landscaping and maintenance included the twenty-acre complex and, as a result, Pinky and Charlie brought a high level of expertise to the handyman industry.

The Service Station is housed in a former gas station, which lends itself to the name of the company and the owners offer the unique advantage of attracting current and new customers by serving coffee and snacks in one of the converted repair bays of the station on a weekly basis. Homeowner courses in repair and maintenance are offered by Pinky and Charlie at each gathering.

Handyman Haven

Handyman Haven was started in Augusta, Maine in 2018 by Darren Woods. Darren, a former property manager for a large Augusta company, oversees the maintenance and repair of residential home rental properties in the region. Services include move-in/move-out cleaning, painting, wall repairs, electrical installation and other general repair or improvement services for rental properties.

Handyman Haven has produced a business strategy that operates with yearly contracts between rental owners and Handyman Haven. The strategy provides for monthly payments irrespective of general repairs needed and effectively spreads the cost of the residential upkeep over twelve months during each contracted period. Yearly contracts are updated each January and are reflective of the age and condition of each residence. Rental owners may contact Handyman Haven as needed for repairs, painting or other services without incurring additional costs.

Competitive Advantage

Fix-It Pro Services will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

Fix-It Pro Services will offer the unique value proposition to its clientele:

• Highly-skilled management with extensive handyman expertise.
• Software management that tracks and schedules appointments, offering customers the ease of online appointments and cancellations, as well as up-to-the-minute tracking of repair and service personnel.
• Unbeatable pricing to their clients; they will offer the lowest pricing in the city.

Promotions Strategy

The promotions strategy for Fix-It Pro Services is as follows:

Word of Mouth/Referrals

Fix-It Pro Services has built up an extensive list of contacts over the years by providing exceptional service and expertise to their clients. The contacts and clients will follow them to their new company and help spread the word of Fix-It Pro Services.

Professional Associations and Networking

Jimmy Hawkins will build on existing client relationships to create new opportunities within associations and trade groups of the handyman industry. He will enter into leadership roles in these groups and encourage new business from these relationships.

Print Advertising

Fix-It Pro Services will offer via a direct mail piece a “first month” discount for all new clients. The piece will be mailed two weeks before the opening of the company and will cover the entire Augusta region. In addition, clients who choose to sign contracts for extended coverage of services (12-18 months), will receive a sizable discount on services if they choose the coverage within the first two months of the company opening.

Website/SEO Marketing

Fix-It Pro Services will fully utilize their website. The website will be well organized, informative, and list all the services that Fix-It Pro Services provides. The website will also list their contact information and highlight their unique wallpapering and wall treatment services . The website will engage in SEO marketing tactics so that anytime someone types in the Google or Bing search engine “handyman company” or “handyman near me,” Fix-It Pro Services will be listed at the top of the search results.

The pricing of Fix-It Pro Services will be moderate and on par with competitors so customers feel they receive excellent value when purchasing their services.

Operations Plan

The following will be the operations plan for Fix-It Pro Services. Operation Functions:

• Jimmy Hawkins will be the owner and president of the company. He will oversee all staff and manage client relations. Jimmy has spent the past year recruiting the following staff:
• Tommy Hawkins has served as the assistant to Jimmy Hawkins in his former position for ten years. He graduated from Augusta Community College with an Associates Degree in Electrical Repair. He will take on the role of assistant manager of operations in the new company.
• Sue Rodgers will take on the role of Marketing Manager and will provide all marketing for Fix-It Pro Services.

Milestones:

Fix-It Pro Services will have the following milestones completed in the next six months.

• 5/1/202X – Finalize contract to lease office space
• 5/15/202X – Finalize personnel and staff employment contracts for the Fix-It Pro Services
• 6/1/202X – Finalize contracts for Fix-It Pro Services clients
• 6/15/202X – Begin networking at industry events
• 6/22/202X – Begin moving into Fix-It Pro Services office
• 7/1/202X – Fix-It Pro Services opens its doors for business

Tommy Hawkins has served as the assistant to Jimmy Hawkins in his former position and has been in that position for ten years. He graduated from Augusta Community College with an Associates Degree in Electrical Repair. Tommy has concentrated on electrical repair services since his graduation and has completed over five thousand repair contracts for residential and commercial clients during the past ten years. He will take on the role of assistant manager of operations in the new company.

Financial Plan

Key revenue & costs.

The revenue drivers for Fix-It Pro Services are the fees they will charge to customers for their services and products.

The cost drivers will be the overhead costs required in order to staff Fix-It Pro Services. The expenses will be the payroll cost, rent, utilities, office supplies, and marketing materials.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of Customers Per Month: 80
• Average Revenue per Month: $26,000
• Office Lease per Year: $100,000

Financial Projections

Income statement.

Balance Sheet

Cash Flow Statement

Handyman Business Plan FAQs

What is a handyman business plan.

A handyman business plan is a plan to start and/or grow your handyman business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections. You can easily complete your Handyman business plan using our Handyman Business Plan Template here .

What are the Main Types of Handyman Businesses?

There are a number of different kinds of handyman businesses, some examples include: Plumbing Handyman Business, Drywall Installation Business, Fixture Replacement Business, Painting Business, and Tiling Business.

How Do You Get Funding for Your Handyman Business Plan?

Handyman businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Handyman Business?

Starting a handyman business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster. 1. Develop A Handyman Business Plan - The first step in starting a business is to create a detailed handyman business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your handyman business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your handyman business is in compliance with local laws. 3. Register Your Handyman Business - Once you have chosen a legal structure, the next step is to register your handyman business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 4. Identify Financing Options - It’s likely that you’ll need some capital to start your handyman business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 7. Acquire Necessary Handyman Equipment & Supplies - In order to start your handyman business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your handyman business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

Learn more about how to start a successful handyman business: How to Start a Handyman Company

Handyman Business Plan Template

Written by Dave Lavinsky

Handyman Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their handyman companies.

If you’re unfamiliar with creating a handyman business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a handyman business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Handyman Business Plan?

A business plan provides a snapshot of your handyman business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Handyman Business

If you’re looking to start a handyman business or grow your existing handyman company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your handyman business to improve your chances of success. Your business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Handyman Businesses

With regards to funding, the main sources of funding for a handyman business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for handyman companies.

Finish Your Business Plan Today!

How to write a business plan for a handyman business.

If you want to start a handyman business or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your handyman business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of handyman business you are running and the status. For example, are you a startup, do you have a handyman business that you would like to grow, or are you operating a chain of handyman businesses?

Next, provide an overview of each of the subsequent sections of your plan.

• Give a brief overview of the handyman industry.
• Discuss the type of handyman business you are operating.
• Detail your direct competitors. Give an overview of your target market.
• Provide a snapshot of your marketing strategy. Identify the key members of your team.
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of handyman business you are operating.

For example, you might specialize in one of the following types of handyman businesses:

• Plumbing Handyman Business: Specializing in light plumbing services such as fixing a water leak or replacing a garbage disposal.
• Drywall Installation Business: Specializing in installation, drywall repair services, and re-finishing drywall.
• Fixture Replacement Business: Specializing in replacing fixtures including cabinetry, ceiling fans, lighting, and kitchen and bathroom faucets.
• Painting Business: Specializing in painting and patching interior and exterior walls.
• Tiling Business: Specializing in tile installation, replacement, and waterproofing.

In addition to explaining the type of handyman business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of clients served, the number of repeat clients, reaching $X amount in revenue, etc.
• Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the handyman industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the handyman industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section:

• How big is the handyman industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your handyman business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: homeowners, property managers, schools, and corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of handyman business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target market in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target market. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other handyman businesses.

• What types of customers do they serve?
• What type of handyman business are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regard to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you make it easier for your customers to acquire your product or schedule handyman service?
• Will you offer products or handyman services that your competition doesn’t?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways to establish a competitive edge and document them in this section of your plan.  

Marketing Plan

Product : In the product section, you should reiterate the type of handyman company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide plumbing, electrical, painting, drywall, or other construction services?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your handyman company. Document where your company is situated and mention how the site will impact your success. For example, is your handyman business located in a busy retail district, an industrial district, a standalone office, or purely online? Discuss how your site might be the ideal location for your target market.

Promotions : The final part of your handyman marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in local papers, radio stations and/or magazines
• Reach out to websites
• Distribute flyers
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your handyman business, including answering calls, scheduling appointments with clients, billing clients, and collecting payments.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to book your Xth client, or when you hope to reach $X in revenue. It could also be when you expect to expand your handyman business to a new city.  

Management Team

To demonstrate your handyman business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing handyman businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a handyman business.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.  

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you see 5 clients per day? Will you offer discounts for referrals? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.  

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your handyman business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.  

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a handyman business:

• Cost of equipment and office supplies
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or a list of certifications you’ve obtained.  

Writing a business plan for your handyman business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the handyman industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful handyman business.

Don’t you wish there was a faster, easier way to finish your Handyman business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how a Growthink business plan writer can create your plan for you.

Other Helpful Business Plan Articles & Templates

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Handyman Business Plan Template

Used 4,872 times

Start a new handyman business using a well-researched handyman business plan template to meet your goals faster.

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Created by:

​ [Sender.FirstName] [Sender.LastName] ​

​ [Sender.Company] ​

Prepared for:

​ [Recipient.FirstName] [Recipient.LastName]

​ [Recipient.Company] ​

Executive Summary

​ [Sender.Company] is a new handyman business located in [Sender.StreetAddress] [Sender.City] [Sender.State] [Sender.PostalCode] (Enter business location).

The company offers various residential handyman services, including plumbing, drywall service, carpentry, and door and window repair.

​ [Sender.City] will provide local residents and homeowners with a variety of services to help keep their homes in perfect condition. Some of these services include:

Door and window repair

(Add service)

​ [Sender.Company] will primarily serve the residents and homeowners of (Enter business location) and the surrounding area. The demographics of these customers are as follows:

85,235 residents

45% married

25% with children under 18

75% homeowners

Median age of 33

These demographics serve our company well. With such a large population of homeowners, many residents will need a local handyman to keep their homes in perfect condition.

Business Description

​ [Sender.Company] strives to be the best handyman service in the area that residents can trust for all of their home projects.

​ [Sender.Company] is led by [Sender.FirstName] [Sender.LastName] , who has been a handyman for (Enter number) years.

Since incorporation, the company has achieved the following milestones:

Found a commercial space and signed a Letter of Intent to lease it.

Developed the company’s name, logo, and website located at (website).

Planned the suite of services to be offered.

Determined equipment, supplies, and materials needed.

Begun recruiting key employees and experienced handymen

Mission Statement

The following are a series of steps that lead to our vision of long-term success. [Sender.Company] expects to achieve the following milestones in the following (Enter number) months:

(List the strengths that make your business unique)​

​ [Sender.Company] will provide local residents and homeowners with a variety of services to help keep their homes in perfect condition. Some of these services include:

Floor repair

Drywall installation and repair

Marketing Plan

​ [Sender.Company] seeks to position itself as a high-quality, friendly, and convenient handyman business.

The [Sender.Company] Brand

The [Sender.Company] brand will focus on the company’s unique value proposition:

Client-focused installation and repair services, where the company’s interests are aligned with the customer.

Service is built on long-term relationships and personal attention.

Promotions Strategy

​ [Sender.Company] expects its target market to be individuals within a 10-mile radius of its location. [Sender.Company] ’s promotion strategy to reach these potential customers includes:

Website/SEO

Social Media

Publications

Direct Mail

Pricing Strategy

The pricing will be determined by the materials needed and the amount of labor required to finish the job. Pricing will be moderate and less expensive than our competitors but more expensive than lower-quality, efficiency-driven handyman and repair businesses.

Operations Plan

Functional roles.

​ [Sender.Company] will need to fulfill the following functional roles to execute its business plan and ensure the company’s success:

Service Functions

Installation services

Repair services

Customer service

(Add function)

Administrative Functions

Social media management

Website management

Management Organization

​ [Sender.Company] is led by [Sender.FirstName] [Sender.LastName] , who has been a handyman for (Enter number) years. Throughout this time, he has worked on a variety of installation and repair services, both while employed by local handyman businesses and while operating alone.

Hiring Plan

​ [Sender.FirstName] [Sender.LastName] will serve as the Owner and Manager of [Sender.Company] . In order to launch, he needs to hire the following personnel:

Assistant Managers (1 to start)

Administrative Staff (1 to start)

Handymen (2 to start)

Financial Plan

Annual income / profit/loss statement.

Cash Flow Statement

Balance Sheet

Funding Requirements

Confidentiality Statement

The confidential information and trade secrets described above shall remain the exclusive property of the Company and shall not be shared or removed from the premises of the Company under any circumstances whatsoever without the express prior written consent of the handyman business.

Please find listed below any additional addendums related to [Sender.Company] :

(Add any relevant addendums)

​ [Recipient.FirstName] [Recipient.LastName] ​

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Handyman Business Plan

Fixing small problems around the house, tinkering with stuff, and repairing things to make them work as well as new, might seem a simple job.

But it can only be done by someone who has the skill, eye for detail, and passion for it. After all, these small things can make life terribly inconvenient if not fixed the right way.

If you are planning to start a new handyman business, the first thing you will need is a business plan. Use our sample Handyman Business Plan created using Upmetrics business plan software and write your business plan in no time.

Before you start writing your business plan, spend as much time as you can reading through some samples of Cleaning, Maintenance & Repair Business Plans .

Read on to find out more about the industry and important things to take care of before you start your business.

Industry Overview

The handyman services market stood at a global value of 281.65 billion dollars in 2018 and has continued to grow ever since due to the increase in the number of people who look for repair services online.

Handyman services are high in demand due to their multipurpose nature. Most of the services are charged either on a per-hour basis or based on how challenging the job is.

From fixing curtains, and bulbs to maintenance services, a handyman can take care of everything, making their services in demand.

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Things to Consider Before Writing a Handyman Business Plan

Find out the market for your services.

As the handyman business covers a variety of services, it is a good practice to figure out what services are in demand and how they are procured. It is also advisable to see what localities need handyman services the most and can help you have a profitable business.

Research your competitors

Carry out thorough research about who your competitors are, what services they offer, and how they reach out to their target audience. This gives you a head start on the services you should and potentially would have to offer, it helps you figure out a better marketing strategy, and also gives you a chance to do something that’ll help you stand apart from your competition.

Have handy skills to take up unexpected tasks

Handyman services are known for and sought after due to their multipurpose nature. Hence, you need to stay prepared for taking up unexpected tasks that come your way. It is necessary to have both the skill and the right equipment for such problems.

Market research and competitive analysis can help you with this too.

Get permits and insurance

Having the proper legal licenses ensures that you stay on the right side of the law. And having insurance is essential for a handyman business due to the nature of the work that brings about claims of accidents and property damage.

Insurance helps rest assured and focus on what really matters.

Write Your Business Plan

If you have the talent and skill for fixing such problems, you can make it your profession through a handyman business.

All you need to do is find a way to get customers and a handyman business plan.

Reading sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.

We have created this sample handyman business plan for you to get a good idea about how a perfect handyman business plan should look like and what details you will need to include in your stunning business plan.

Handyman Business Plan Outline

This is the standard Handyman business plan outline which will cover all important sections that you should include in your business plan.

• Market Validation
• Short-Term (1 -3 Years)
• Long Term (3-5 years)
• Mission statement
• Keys to success
• Fixit – 3-Year Revenue Highlights
• Company Ownership/Legal Entity
• Interior Operating Facilities
• Hours of Operation
• Startup summary
• Fixit will offer the following services
• Customer Service
• Market segmentation
• Market Trends
• Fixit Market Distribution
• Competitive Advantage
• SWOT analysis
• Marketing and Promotion Programs
• Positioning Statement
• Marketing Channels
• Pricing strategy
• Organization chart
• Management Team
• Hiring plan
• Important Assumptions
• Brake-even Analysis
• Profit Yearly
• Gross Margin Yearly
• Projected Cash Flow
• Projected Balance Sheet
• Business Ratios

After getting started with Upmetrics , you can copy this handyman plan into your business plan and modify the required information and download your handyman business plan pdf or doc file. It’s the fastest and easiest way to start writing your business plan.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

Download a sample handyman business plan

Need help writing your business plan from scratch? Here you go;  download our free handyman business plan pdf  to start.

It’s a modern business plan template specifically designed for your handyman business. Use the example business plan as a guide for writing your own.

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About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Handyman Business Plan Template [Updated 2024]

Handyman Business Plan Template

If you want to start a handyman business or expand your current handyman company, you need a business plan.

Fortunately, you’re in the right place. Our team has helped develop over 100,000 business plans over the past 20 years, including thousands of handyman business plans.

The following handyman business plan template and example gives you the key elements you must include in your plan.

You can download our Handyman Business Plan Template (including a full, customizable financial model) to your computer here.  

Example Business Plan For Handyman Businesses

I. executive summary, business overview.

[Company Name] is a new handyman business located in [location]. The company will offer a variety of residential handyman services, including plumbing, drywall service, carpentry, and door and window repair. [Company Name] strives to be the best handyman service in the area, focusing on customer service and maintaining long-term relationships. We will market ourselves as friendly neighborhood handymen who can help residents with all their home repairs and concerns.

[Company Name] will provide local residents and homeowners with a variety of services to help keep their homes in perfect condition. Some of these services include:

• Door and window repair
• Floor repair
• Drywall installation and repair

Customer Focus

[Company Name] will primarily serve the residents and homeowners of [location] and the surrounding area. The demographics of these customers are as follows:

• 65,023 residents
• 42% married
• 35% with children under 18
• 55% homeowners
• Median age of 39

These demographics serve our company well. With such a large population of homeowners, many residents will need a local handyman to keep their homes in perfect condition. Many residents own homes that are decades old and need frequent upkeep and repairs. [Company Name] can provide homeowners with whatever services they need.

Management Team

[Company Name] is led by [Founder’s Name], who has been a handyman for [X] years. Throughout this time, he has worked on a variety of installation and repair services while employed by local handyman businesses. He initially worked for local competitors but branched out on his own a few years ago. After being self-employed for a few years, [Founder’s Name] is ready to officially incorporate his business and hire several other handymen who can help expand the business and clientele.

[Founder’s Name] has worked in the industry long enough to gain an in-depth knowledge of the business, including the operations side (e.g., running day-to-day operations) and the business management side (e.g., staffing, marketing, etc.). He also already has a starting customer base to provide revenue for the company.

Success Factors

[Company Name] is uniquely qualified to succeed due to the following reasons:

• The company will be providing a valuable service for homeowners who are in need of a variety of handyman services.
• [Founder’s Name] has a track record of success in the handyman industry and already has a loyal client base.
• [Company Name] will provide high-quality installation and repair services for a moderate price.

Financial Highlights

[Company Name] is currently seeking $470,000 to launch. Specifically, these funds will be used as follows:

• Store design/build: $150,000
• Vehicle purchase and maintenance: $50,000
• Equipment and initial supplies: $150,000
• Working capital: $120,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even

Top line projections over the next five years are as follows:

II. Company Overview

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Who is [Company Name]?

[Company Name] is a new handyman business located in [location] and will serve residents and homeowners in the city and surrounding area. We will offer a variety of residential handyman services, including plumbing, drywall service, carpentry, and door and window repair. [Company Name] strives to be the best handyman service in the area that residents can trust for all of their home projects. We will market ourselves as friendly neighborhood handymen who can help residents will all their home repairs and concerns.

[Company Name] is led by [Founder’s Name], who has been a handyman for [x] years. He started off his career by working for a variety of local handyman services businesses before branching off on his own as a self-employed contractor. Now with years of experience under his belt and a loyal client base, [Founder’s Name] is ready to turn his side hustle into a thriving business that employs several handymen.

[Company Name]’s History

[Founder’s Name] recently began researching what it would take to incorporate his business and expand his client base. He has analyzed the costs, market, demographics, and local competition. [Founder’s Name] has compiled enough information to develop his business plan in order to approach investors.

Once his research was complete, [Founder’s Name] incorporated [Company Name] on [date of incorporation] as an S-Corporation. The business is currently being run out of [Founder’s Name]’s home, but once the lease on [Company Name]’s office location is finalized, all operations will be run from there. He currently uses his personal vehicle to drive to clients’ homes but will purchase a van that will be used specifically for the business.

Since incorporation, the company has achieved the following milestones:

• Found a commercial space and signed a Letter of Intent to lease it.
• Developed the company’s name, logo, and website located at [website].
• Planned the suite of services to be offered.
• Determined equipment, supplies, and materials needed.
• Begun recruiting key employees and experienced handymen.

[Company Name]’s Products/Services

[Company Name] will provide local residents and homeowners with a variety of services to help keep their homes in perfect condition. These services will include a variety of repair and installation options. Some of these services include:

Handymen will charge an hourly fee that will depend on the service and additional fees for any supplies needed and additional requests.

III. Industry Analysis

No building will ever be completely perfect or without the need for some fixing up and repairs. Therefore, handymen will always be an essential service to businesses and homeowners alike. Homeowners especially will always need help with installation and repair services that handymen provide, as they are often not skilled in the work required to maintain their homes.

Furthermore, society in general is becoming less skilled in basic repair and maintenance skills and is looking to skilled professionals to help keep their homes in good repair. The handyman service market is expected to grow at a compound annual growth rate of 17.2% over the next five years. This is enormous growth for any industry and shows just how in-demand handyman services are. Therefore, there has never been a better time to incorporate a handyman business.

IV. Customer Analysis

Demographic profile of target market.

[Company Name] will serve the community residents of [company location] and its surrounding areas.

The area we service is suburban, with 55% owning homes. This means a sizable portion of the local population will require our services at some point.

Customer Segmentation

[Company Name] will primarily target the following three customer segments:

• Homeowners : We will primarily market our services to new and veteran homeowners who need a friendly and convenient handyman to help them with all their home repairs. [Company Name] will market itself as a convenient option that can provide multiple services, so they don’t need to call multiple companies for help.
• Residents 55 and older : Residents who are near their golden years usually don’t have the time, energy, or ability to keep their house in good repair. When they want to make an update on their house or find themselves facing a huge repair, they look to experienced handymen who are on-call and provide friendly and quick service. We will market our outstanding customer service to show that we are the best business for all their repair needs.
• House flippers : With the housing market booming, more and more house flippers are taking advantage of it to turn a profit. They need reliable handymen who can help them with a variety of projects. Our handymen will have experience in multiple trades so that house flippers don’t need to call several businesses for help.

V. Competitive Analysis

Direct & indirect competitors.

The following handyman companies operate within a 10-mile radius of [Company Name], thus providing either direct or indirect competition:

Mountainside Handy Services Established in 1979, Mountainside Handy Services has been a popular local chain offering a variety of handyman services for local businesses and industries. They help offices and other establishments with on-call repairs and general remodeling and installation. Many businesses have sworn by Mountainside’s services, and the company’s reputation has skyrocketed simply through word-of-mouth marketing.

Though Mountainside Handy Services will continue to thrive, the company primarily works with local businesses and, therefore, will be a minor competitor for [Company Name].

John’s Installation And Repair Inc John’s Installation and Repair Inc has been a profitable small handyman business for over a decade. This small business helps with a variety of residential repair services, including plumbing, electrical, and carpentry. John’s small team has gained a great reputation for their friendly customer service and quick repairs.

Though John’s Installation and Repair Inc has gained a positive reputation, its scope of work remains small, even after a decade. They can only help with small projects and generally don’t sign up for larger-scale services. As [Company Name] grows, we will take on larger and larger projects and aim to be the only handyman that any homeowner needs.

Carpentry And More LLC Established in 2005, Carpentry And More LLC set out to be the best local business for all carpentry-related needs. Customers can expect high-quality carpentry work paired with excellent customer service. Carpentry and More’s most popular services include deck and fence installation, remodeling, and door replacement.

Though Carpentry And More offers a variety of services, they primarily focus on and make revenue from their carpentry services. Therefore, they are a minor competitor when it comes to other services such as plumbing, painting, and general repairs.

Competitive Advantage

[Company Name] enjoys several advantages over its competitors. Those advantages include:

• Customer-Focus : [Company Name] contractors provide the highest quality customer service focused on transparency, communication, and responsiveness throughout the process, from the initial inquiry to the follow-up once the project is completed.
• Management : [Founder’s Name] has been extremely successful working in the handyman industry and will be able to use his previous experience to help clients with whatever they need. His unique qualifications will serve customers in a much more sophisticated manner than many of [Company Name]’s competitors.
• Relationships : Having lived and worked in the community for decades, [Founder’s Name] knows many of the local residents and has already established a loyal clientele from his years as a solo contractor. These relationships will provide the company’s initial clientele and help our business through word-of-mouth marketing.

VI. Marketing Plan

You can download our Business Plan Template (including a full, customizable financial model) to your computer here. [Company Name] seeks to position itself as a high-quality, friendly, and convenient handyman business. Clients can expect to receive the best handyman services from skilled contractors and professionals in [location] using the highest quality materials and tools.

The [Company Name] Brand

The [Company Name] brand will focus on the company’s unique value proposition:

• Client-focused installation and repair services, where the company’s interests are aligned with the customer.
• Service is built on long-term relationships and personal attention.
• Professional industrial experience in a small business setting.

Promotions Strategy

[Company Name] expects its target market to be individuals within a 10-mile radius of its location. [Company Name]’s promotion strategy to reach these potential customers includes:

Referrals [Company Name] understands that the best promotion comes from satisfied customers. The company will encourage its clients to refer other individuals by providing discounts on future services for every new client produced. This strategy will increase in effectiveness over time.

Website/SEO [Company Name] will invest in developing a professional website that displays all of the services offered by the company. It will also invest in SEO so that the company’s website will appear at the top of search engine results.

Social Media [Company Name] will create the company’s social media accounts and invest in ads on all social media platforms. It will use targeted marketing to appeal to the target demographic.

Publications [Company Name] will advertise its services in key local publications, including newspapers and area magazines. Additionally, the company will print brochures and place them in specific locations frequented by target individuals.

Direct Mail [Company Name] will blanket neighborhoods in the area with direct mail pieces. These pieces will provide general information on [Company Name], its services, and promotional discounts.

Billboards [Company Name] will secure a billboard in the area that captures the attention of residents. The billboard will draw attention to the new business and its service offerings.

Pricing Strategy

[Company Name]’s pricing will be estimated on a project basis drawing on [Founder’s Name]’s deep expertise in various installation and repair services. The pricing will be determined by the materials needed and the amount of labor required to finish the job. Pricing will be moderate and less expensive than our competitors, but more expensive than lower-quality, efficiency-driven handyman and repair businesses.  

VII. Operations Plan

Functional roles.

[Company Name] will need to fulfill the following functional roles to execute its business plan and ensure the company’s success:

Service Functions

• Installation services
• Repair services
• Customer service
• Scheduling of repairs and services
• Quoting and invoice creation
• Tool maintenance and upkeep
• Purchasing of materials and tools

Administrative Functions

• Social media management
• Website management
• Bookkeeping
• Hiring and training staff
• Maintenance functions
• Other general administrative functions

VIII. Management Team

Management team members.

[Company Name] is led by [Founder’s Name], who has been a handyman for [X] years. Throughout this time, he has worked on a variety of installation and repair services, both while employed by local handyman businesses, and while operating alone. After being self-employed for a few years, [Founder’s Name] is ready to officially incorporate his business and hire several other handymen who can help expand the business.

[Founder’s Name]’s has worked in the industry long enough to gain an in-depth knowledge of the business, including the operations side (e.g., running day-to-day operations) and the business management side (e.g., staffing, marketing, etc.). However, [Founder’s Name] will hire assistant managers to help run the company and adequately train and manage staff. He will also hire administrative staff to help with operations, marketing, bookkeeping, and other administrative functions.

Hiring Plan

[Founder’s Name] will serve as the Owner and Manager of [Company Name]. In order to launch, he needs to hire the following personnel:

• Assistant Managers (1 to start)
• Administrative Staff (1 to start)
• Handymen (2 to start)

IX. Financial Plan

Revenue and cost drivers.

[Company Name]’s revenue will primarily come from providing installation and repair services to local homeowners. Pricing will be determined by the services required, materials and tools needed, and scope of the project.

The main cost drivers for [Company Name] will be labor expenses, marketing, and lease for the office space.

Capital Requirements and Use of Funds

[Company Name] is currently seeking $470,000 to launch. The funds will be used for capital expenditures, office build-out, hiring initial employees, marketing expenses, and working capital.

Specifically, these funds will be used as follows:

Key Assumptions

  5 Year Annual Income Statement

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Handyman Business Plan Template & Guidebook

Owning your own handyman business gives you the freedom to control your schedule and make a livable wage while doing what you love. But it takes more than just having the right skills and tools to make it successful; you need to have a plan. The #1 Handyman Business Plan Template & Guidebook can provide the guidance and resources you need to get your handyman business off the ground and running smoothly. With its comprehensive template, helpful guidebook, and easy-to-follow steps, this invaluable tool is an essential resource for any budding entrepreneur looking to start a handyman business.

Get worry-free services and support to launch your business starting at $0 plus state fees.

• How to Start a Profitable Handyman Business [11 Steps]
• 10+ Best & Profitable Handyman Business Ideas [2023]
• 25 Catchy Handyman Business Names:
• List of the Best Marketing Ideas For Your Handyman Service:

How to Write a Handyman Business Plan in 7 Steps:

1. describe the purpose of your handyman business..

The first step to writing your business plan is to describe the purpose of your handyman business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a handyman business:

Our mission at [Handyman Business Name] is to provide high-quality, convenient and affordable handyman services to our customers so they can enjoy the peace of mind that comes from knowing their home repairs and improvements are in good hands. We strive to achieve this by delivering professional, reliable, timely and friendly service that meets or exceeds expectations.

2. Products & Services Offered by Your Handyman Business.

The next step is to outline your products and services for your handyman business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

• What is my business?
• What are the products and/or services that I offer?
• Why am I offering these particular products and/or services?
• How do I differentiate myself from competitors with similar offerings?
• How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your handyman business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your handyman business includes the following elements:

Target market

• Who is your target market?
• What do these customers have in common?
• How many of them are there?
• How can you best reach them with your message or product?

Customer base 

• Who are your current customers? 
• Where did they come from (i.e., referrals)?
• How can their experience with your handyman business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

• How does it work, what features does it have, and what are its benefits?
• Can anyone use this product or service regardless of age or gender?
• Can anyone visually see themselves using this product or service?
• How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

• Which companies are competing with yours today (and why)? 
• Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
• What specific advantages does each competitor offer over yours currently?

Marketing channels

• Which marketing channel do you intend to leverage to attract new customers?
• What is your estimated marketing budget needed?
• What is the projected cost to acquire a new customer?
• How many of your customers do you instead will return?

Form an LLC in your state!

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

• The equipment and facilities needed
• Who will be involved in the business (employees, contractors)
• Financial requirements for each step
• Milestones & KPIs
• Location of your business
• Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a handyman business?

• Tools such as hammers, screwdrivers, wrenches, saws, drills, and ladders
• Protective eyewear and gloves
• Shop vac or wet/dry vacuum cleaner
• Safety signs and barricades
• General liability insurance
• Affidavits of completion
• Business licenses

5. Management & Organization of Your Handyman Business.

The second part of your handyman business plan is to develop a management and organization section.

This section will cover all of the following:

• How many employees you need in order to run your handyman business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
• The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
• How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Handyman Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a handyman business varies based on many different variables, but below are a few different types of startup costs for a handyman business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your handyman business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your handyman business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your handyman business plan:

• Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
• Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
• Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
• Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
• Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
• Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

Frequently Asked Questions About Handyman Business Plans:

Why do you need a business plan for a handyman business.

A business plan for a handyman business is important for setting clear objectives and developing strategies to reach those objectives. It serves as a roadmap for goal achievement, identifies areas of opportunity and risk, and lays out the structure and resources that are needed to succeed. Additionally, it can be used to attract potential investors or lenders and provides an essential framework for measuring progress.

Who should you ask for help with your handyman business plan?

It is recommended to consult with a business coach or mentor who specializes in small business planning. A financial planner or accountant may also be able to offer assistance, as well as an attorney if legal advice is needed. Your local Small Business Administration (SBA) office may also have resources and information to help you create a solid business plan for your handyman business.

Can you write a handyman business plan yourself?

Yes, it is possible to write a handyman business plan yourself. You will need to do some research into the local market, create a financial model, and determine what services you will offer. Additionally, you should also consider creating a marketing plan, as well as outlining your target market and potential competitors. Ultimately, it is important to be detailed and thorough in order to create an effective plan.

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How to Start a Handyman Business and Set Yourself Up for Success

By Nicole Fallon-Peek

Updated on Dec 20, 2023 9:56 PM EST

We may earn revenue from the products available on this page and participate in affiliate programs. Learn More ›

Individuals who have repair skills and a knack for home improvement might consider going into business for themselves as a handyman. Because a handyman service will always be in demand among local homeowners, going into this field can be a smart and profit-making decision for a handy individual.

However, launching a successful handyman business requires more than simply being a skilled tradesperson. As any entrepreneur can attest, it requires thorough research and planning to successfully navigate the complexities of establishing and running a business.

From understanding the market and defining a business model to navigating legal requirements and crafting a marketing strategy, each aspect plays a pivotal role in the successful launch and sustainability of a handyman business. Entrepreneurs will want to make a handyman business startup checklist—a guide to equip them with the knowledge and tools needed not only to start their business but to be able to compete with the best home services .

Before You Begin…

Before diving into the specific steps of starting a handyman business, it’s important for an entrepreneur to consider some factors that can significantly impact the journey.

For those wondering whether starting a handyman business is a good idea in the current market, the answer is a resounding “yes.” Even in challenging economic circumstances, the demand for home maintenance and repair services is often steady, as these needs are ongoing for homeowners. However, success in this field requires a business understanding, customer service skills, and a willingness to adapt to varying job requirements. An aspiring handyman will want to assess the market demand in their area, understand the competition, and identify their unique selling point (USP).

No certification is one-size-fits-all in terms of qualifications required to become a handyman. However, possessing a combination of handyman skills, experience, and, in some cases, specific types of business licenses , is essential for anyone who wants to enter the field.

The qualifications to become a handyman will vary depending on the types of services the business plans to offer and the legal requirements of the state or jurisdiction. For instance, someone who intends to provide specialized services such as electrical work or plumbing may need a professional license in these fields. Even for general handyman services, having a background in trades or construction is invaluable. Additionally, soft skills such as communication, time management, and customer service are essential for a successful business.

Tips for How to Start a Handyman Business

• Develop a comprehensive business plan that includes market analysis, service offerings, pricing strategy, and a clear marketing approach to establish a strong foundation for a handyman business.
• Obtain any necessary licenses or certifications required by the business’s state of incorporation for the specific services the business plans to offer.
• Build a robust network of suppliers and subcontractors, and invest in quality tools and equipment, to ensure efficient, reliable, and high-quality service to clients.

STEP 1: Write up a handyman business plan detailing what services you’ll offer, the business’s goals, and the costs of starting the business.

A good handyman business plan comprehensively outlines the range of services that the business intends to offer, as well as its goals and objectives to serve as a roadmap for growth and development. The business plan could include short-term aims, like establishing a client base, or long-term aspirations, such as expanding services or geographic reach. Entrepreneurs will want to include a detailed analysis of the startup costs involved in launching the business. These costs would include expenses such as tools and equipment, licensing fees, insurance, and marketing.

David Birkes, owner and general contractor of Birkes Builders in Colleyville, Texas, explains that crafting a formal business plan was “instrumental” to his company’s growth and helped with strategizing and outlining its trajectory.

“The process of compiling it allowed me to meticulously consider each aspect of the business, from market analysis and competitive strategy to financial projections and operational planning,” he says. “This level of detail not only provided invaluable clarity but also prepared us for potential challenges, a core reason why businesses fail early on. While the plan has evolved over time, its essence remains a guiding light for Birkes Builders, and I believe its continual refinement is vital for our sustained success.”

STEP 2: Review your state’s requirements for handyman business licenses and permits.

An aspiring handyman will want to thoroughly review and understand their state’s handyman business code, including any specific handyman business license and permitting requirements. The necessity for a handyman to have a license depends on the state.

In some regions, handymen are required to have a contractor’s license, especially for performing specialized tasks, such as electrical or plumbing work, or for handling projects above a certain dollar value. Other states may have more lenient regulations, offering a “handyman exemption” for smaller, less complex jobs.

Additionally, aside from state regulations, local city or county ordinances may also impose additional licensing or permit requirements. A prospective business owner will want to conduct detailed research or consult with local authorities to ensure full compliance with all legal requirements. Handymen will want to learn how to get a business license to make sure they’re operating legally within their jurisdiction.

STEP 3: Choose a business structure.

When deciding on the best business structure for a handyman business, the business owner will want to consider various factors such as liability, taxes, and administrative complexity. For many handymen, starting as a sole proprietorship is a common choice due to its simplicity and ease of setup. This structure allows for direct control over the business decisions and is relatively straightforward in terms of tax filing.

However, if the handyman is concerned about personal liability or plans to scale the business, forming a limited liability company (LLC) might be a better choice. A handyman LLC provides a separation between personal and business assets, offering protection against personal liability while still maintaining operational flexibility. Each structure has its advantages and implications for the business, so the business owner will want to weigh these options carefully, considering both current needs and future plans. Consulting with a legal or business adviser, or even with one of the best LLC services (such as LegalZoom or Northwest Registered Agent ) can also provide tailored guidance to ensure the chosen structure aligns with the handyman’s business goals and legal requirements.

Before officially registering a business, the entrepreneur will want to research handyman business name ideas and make sure another company isn’t already operating under that name and structure. For this reason, many handymen incorporate their personal name into their business name (e.g., “Smith’s Handyman Services LLC”).

STEP 4: If needed, look into options for small-business funding to get your handyman business off the ground.

Several avenues for small-business funding are available to help entrepreneurs get their business off the ground, each with its own set of benefits and requirements.

Traditional bank loans are a common choice, offering lending options tailored to small businesses. Alternatively, government-backed loans, such as loans by the Small Business Administration (SBA) , can provide more favorable terms and lower interest rates. For those looking for less traditional methods, crowdfunding platforms or seeking investments from friends and family can also be viable options. Another avenue for handymen is applying for grants specifically designed for small businesses or trade-specific enterprises.

It’s important for business owners to carefully assess their financial needs, including initial setup costs, tool and equipment purchases, and operating expenses, and then align these with the best funding source that suits their needs. Thorough research and a well-prepared business plan can enhance the entrepreneur’s chances of securing the necessary funding to launch and sustain a handyman business.

STEP 5: Open a business bank account to keep your personal and business finances separate.

Opening a business bank account helps to keep personal and business finances separate. This separation is essential not only for clear financial management but also for maintaining professionalism and simplifying accounting practices. A dedicated business account makes it easier to track expenses, manage invoices, and prepare for tax season, as all business transactions are consolidated in one place. It also enhances a business’s credibility with clients and suppliers, as payments are made to and from a business account rather than a personal one. Additionally, in the event of a business audit, having distinct accounts can provide business owners with a clear financial trail and demonstrate compliance with business regulations.

For handymen just starting out, choosing a bank that offers low fees and good customer service can help minimize costs and ensure a smooth banking experience. Setting up this account early in the business setup process lays a solid foundation for effective financial management and contributes to the overall organization and success of the handyman business.

STEP 6: Purchase the basic tools and equipment you need to get your business started.

Investing in the right handyman tools and equipment will help handymen deliver quality service and handle a wide range of jobs efficiently. Birkes notes that a core handyman tool kit boils down to “versatility and necessity” and recommends that entrepreneurs invest in the following basic equipment to start:

• A set of reliable screwdrivers;
• A quality drill, ideally a combination kit with a hammer drill and impact driver for a broad range of jobs;
• A sturdy ladder;
• Safety gloves;
• High-grade goggles for eye protection; and
• A first aid kit.

Other essentials include tools such as pliers, a saw, a measuring tape, and a level. Depending on the services offered, specialized tools like plumbing wrenches or electrical testers might also be necessary. However, Birkes noted that it’s wise for business owners to pace themselves when investing in specialty tools.

“It’s enticing to splurge on every shiny gadget, but … buy [tools] as certain tasks become habitual,” recommends Birkes. “Sink funds into what will frequently pay itself off. For example, if you find yourself constantly doing tile work, it’s time to pick up that reliable tile saw.”

STEP 7: Set pricing for your handyman services.

Setting the right pricing for handyman services impacts the profitability and competitiveness of the business. Most handymen charge an hourly rate, which can vary widely based on factors such as geographic location, the complexity of services offered, and the handyman’s experience level.

The average self-employed handyman hourly rate will depend on several factors, including the handyman’s geographic location and whether they have any specialized skills. The Bureau of Labor Statistics (BLS) reports that general maintenance and repair workers earn an average of $44,980 per year or $21.62 per hour. This salary can increase with experience, a strong client base, and efficient business management.

When setting prices, handymen will want to consider all of their business operating costs, including tools, transportation, insurance, and marketing, to ensure that the pricing structure supports sustainable business growth and profitability.

Business owners will also want to conduct market research to understand the general rates in their area and to set a competitive yet profitable price point. To do this, Shlomo Cherniak, owner of Cherniak Home Services , a handyman company located in Baltimore, Maryland, advises that handymen consider factors such as the type of service(s) they plan to provide, the complexity of the project, the materials required, and the level of expertise needed. He also recommends that business owners reach out to other professionals in the industry, join trade associations, or consult industry publications to gather information on prevailing rates.

“Setting rates that are too low may undervalue your services, while setting rates that are too high may deter potential customers,” Cherniak explains. “Finding the right balance is crucial for success in the home improvement industry.”

Birkes adds that standing out based on quality and value rather than just price is crucial.

“To implement [value-based pricing], one must deeply understand the client’s needs and how our services generate improvements in their living spaces that push beyond mere renovations,” he says. “This involves tailored designs, high-quality materials, and skillful craft. We conduct thorough market research, consider the value of our design-build approach, and ensure our prices reflect the sophistication and customized experience we offer.”

STEP 8: Get small-business insurance to help protect your business financially from liability.

Securing coverage from one of the best handyman insurance companies (such as NEXT Insurance or Thimble ) is a critical step for handymen, as it provides financial protection from various forms of liability. In the realm of handyman services, the question of whether a handyman needs insurance is straightforward: It is essential. Self-employed handyman insurance safeguards the business against accidents, property damage, and potential lawsuits that could arise during the course of the work. This protection is not just a precaution; it’s a vital aspect of maintaining a sustainable and reputable business.

Business owners will want to consider different types of insurance, such as general liability insurance, professional liability insurance, and workers’ compensation (if the handyman hires employees). This coverage ensures that in the event of an unforeseen incident, the handyman’s business assets and personal finances are not at risk. Moreover, having proper handyman business insurance often enhances the credibility of the business in the eyes of clients, signaling professionalism and responsibility.

STEP 9: Create a service contract for each customer to sign.

A handyman contract establishes clear expectations and responsibilities for both parties. This document will ideally outline the specifics of the job, including the services to be performed, the timeline for completion, cost estimates, payment terms, and any guarantees or warranties offered. This contract serves as a legal agreement that protects both the handyman and the client, ensuring a mutual understanding of the work scope and conditions. It also provides a reference point for both the handyman and the customer in case of any disputes or misunderstandings regarding the job.

Additionally, having a standardized contract template adds a level of professionalism to the business and streamlines the process for future projects. Handymen will want to consider legal counsel when drafting this contract to ensure that all terms are clear, fair, and compliant with local laws and regulations. By implementing a contract, handymen can foster trust with their clients and safeguard their business from potential legal complications.

STEP 10: Come up with a marketing plan to start putting your business in front of potential customers.

Effective handyman marketing needs to encompass various strategies tailored to the target audience and the unique selling points of the business. A well-rounded marketing plan that combines both digital and traditional methods can effectively promote the business and help attract and retain clients in a competitive market.

Creating a professional website and maintaining an active presence on social media platforms can significantly enhance the business’s online visibility and attract a broader customer base. Additionally, a website with informational content and helpful information is more likely to appear in search results when potential clients in the area search “ handyman near me .”

Another way for handymen to attract new customers is for them to sign up for handyman job listing sites and home service apps such as Angi , HomeAdvisor , TaskRabbit , Thumbtack , or Handy . These services can complement these digital marketing efforts and further enhance a new business’s reach and visibility. Handyman business owners can research the top lead-generation websites by reviewing comparisons and reviews.

Traditional marketing methods, such as distributing handyman business cards and flyers in the local community, will also enhance visibility. These tangible materials can be left in local hardware stores, community centers, or with satisfied customers, providing a personal touch that often resonates with the local clientele. Business owners can also network with local contractors, real estate agents, and property managers to further open up referral opportunities.

STEP 11: Invest in a business software program to help you run the handyman business more efficiently.

Modern business software programs offer a range of tools that streamline various aspects of business operations, from scheduling and job tracking to invoicing and customer relationship management. With handyman software, such as Housecall Pro or Jobber , business owners can easily keep track of appointments, manage work orders, and ensure timely communication with clients. Additionally, features like invoicing and payment processing integrated into the software can simplify the financial aspects of the business, making it easier to track income, expenses, and profitability.

• Want to know more? Check out the BobVila.com Jobber review and see which service we like more: Housecall Pro vs. Jobber . 

Handyman software also aids in maintaining a professional image, as it allows for prompt and organized interactions with clients. This software can be instrumental for growing businesses in that it helps to manage an increasing workload and client base efficiently. By leveraging the capabilities of specialized business software, handymen can focus more on their core services and less on administrative tasks, leading to improved productivity and customer satisfaction.

These guidelines serve as a valuable resource, offering practical advice and actionable strategies to navigate the complexities of starting and running a handyman business. By following these steps, new and aspiring handymen can ensure their business not only meets legal and professional standards but also thrives in a competitive market, ultimately leading to sustainable growth and customer satisfaction. The journey of starting a handyman business, while challenging, can be deeply rewarding when approached with dedication and the right preparation.

How to Create an Effective Handyman Business Plan

Embarking on a journey to launch a handyman business is exciting. But, you must have a clear and strategic roadmap. This is where a solid business plan comes into the picture.  A well-crafted handyman business plan is the cornerstone of a successful enterprise. 

For providing the necessary direction and focus for growth. 

Let’s walk you through creating a written business plan to reflect your vision and set you up for success. 

Understanding Your Handyman Business

Creating a successful enterprise requires understanding what you’re getting into. Ensure to understand your target market, demand for your services in the target area, and your USP. Doing this will allow matching your business goals with customers’ needs.

Here is how to start a handyman business in NC with a good understanding of the industry. 

Identifying your target market

A target market is a particular group of people likely to buy your services. Understanding your ideal customers is part of creating a handyman business plan. This knowledge allows customizing your services and marketing approaches.

To match your customers’ needs and preferences. 

Research is an essential aspect of the whole process. It identifies key demographics, locations, and markets that need handyman services the most. 

Do this to define your target market:

• Compile data on your current customers
• Use social media analytics to picture your target market
• Understand who your competitors are 
• Explain the benefits of your services 
• Create a brand positioning statement 

Knowing your target market allows marketing your services accordingly. Target customers for handyman services include homeowners and professionals. These usually need minor repairs and maintenance services respectively. 

Ensure to understand what each customer segment wants. This allows for improving marketing efforts and building strong customer relationships. 

Assessing the demand for handyman services in your area

Understanding customer needs in the area is crucial. It allows tailoring your services to meet their specific needs. The company will have a competitive edge over its competitors. 

Research your competition to learn the market and what potential customers want. You can do this through surveys and studying demographics. 

Some of the most sought-after handyman services are:

• Replacing fixtures
• Laying tile
• Drywall installation
• Patching and painting
• Deck construction and repair

Understand customers’ needs for seamless planning of marketing, and pricing. Customers will always be happy and more likely to keep coming. This will ultimately help your handyman business grow. 

Defining your unique selling proposition (USP)

Distinguish yourself in the competitive market by defining your USP. It’s the essence of what sets your handyman business apart from the competition. Your USP should showcase the value you bring to the table. 

An ideal USP should be strong and show what makes your business special. It should reflect your business’s specific strengths, qualities, and innovative approaches. For effectiveness in inspiring potential customers to give you business. 

The steps to  create your USP include:

• Define what makes your business unique in the market
• Understand and describe your ideal customer
• Explain the problems your handyman services will fix
• Highlight the benefits of working with you
• State the services you’re offering

You can get an edge in the market by offering specialized services. These may include 24/7 assistance, eco-friendly operations, or emergency assistance. Ensure your USP resonates with your target audience and address their pain points.

The USP attracts customers and fosters brand loyalty. Ultimately, this makes your business the go-to option for reliable handyman services. 

Setting Clear Goals and Objectives

Let’s delve into the crucial process of setting goals and objectives for your business. First, establish objectives to create a roadmap for success. These may include revenue targets, expanding service offerings, and customer acquisition.

Here’s how to start a handyman business in PA after setting clear goals and objectives.

Establishing short-term and long-term goals for your business

Short-term goals provide a roadmap for growth and accomplishment. They typically span six months to one year and are the key to your immediate progress. 

Also, short-term goals allow focus on particular tasks that may include:

• Building a solid customer base
• Enhancing service quality
• Increase customer service ratings 
• Establishing efficient workflows
• Utilize social media to promote services 
• Respond to customer inquiries within 24 hours

Short-term objectives are stepping stones on your entrepreneurial journey.

For offering insights and feedback while navigating the early stages of your business. Additionally, the objectives allow for refining your strategies for optimal performance. 

Long-term goals are visionary targets for your business. These span many years to shape the overall trajectory of your business. 

Examples of long-term goals include:

• Expanding services to other locations
• Scaling operations
• Attend networking events to connect with other professionals
• Create a referral program 
• Become the market leader
• Develop a comprehensive safety plan on all job sites
• Establish relationships with suppliers 

These goals provide a sense of purpose and direction as you make important decisions. 

By driving your business toward sustained growth and prominence in the market. 

Ensure to balance the establishment of short-term achievements with a clear vision of your long-term aspirations. This gives your business a strategic advantage and resilience in the market. 

Defining specific objectives to achieve those goals

When creating a handyman business plan template, define specific objectives. This is crucial to achieving short and long-term goals. 

To provide clarity and direction to help focus efforts and resources on what matters. 

Here are the steps to define specific objectives in your handyman business:

• Define the overall vision for your handyman business model  
• Establish long-term goals for the business based on your vision
• Establish short-term objectives that lead you closer to achieving long-term goals. 
• Identify Key Performance Indicators (KPIs) to track the progress of your objectives.
• Develop action plans for each short-term objective.
• Conduct market research to understand the needs and preferences of your target audience.
• Use the KPIs to monitor and measure progress
• Adjust objectives based on changes in marketing conditions 
• Invest in training and development to build a solid team.
• Continuously seek feedback to identify areas for improvement. 

Specific objectives for all your goals give your handyman business a dynamic blueprint. 

To foster innovation, adaptability, and continual progress. 

Pro Tip: Review and adjust your objectives regularly to ensure your business is on track.

Ensuring your goals and objectives are realistic and measurable

Goals are everything when it comes to managing a handyman business plan. Realistic goals are achievable using available resources in your business. Assess factors that take the form of manpower, budget, and market conditions when setting your goals. The goals should be challenging but attainable.

Unrealistic goals are frustrating and demotivating. So, they’re a hindrance to progress and derail your handyman business. Measurable goals provide a clear benchmark for tracking progress.

Quantifiable objectives allow for assessing the performance of your handyman business objectively and making data-driven decisions. The goals determine whether you’re on track to achieving your handyman business plan targets or not. They also identify areas for improvement.

• Conduct a thorough analysis of market trends to set realistic and measurable goals. 
• Use data and past performance as baseline metrics
• Create a timeline with specific milestones. 
• Track progress and adjust goals based on changing circumstances or new insights.  

Incorporating realistic and measurable goals in your business plan for handyman service. This prepares your business for long-term success and continuous improvement. 

Conducting Market Research

Understanding the market, competition, target customers, and industry trends is crucial. 

Why research?

To gain invaluable insights about the market. This will shape your service offerings, pricing strategies, marketing tactics, and business approach. 

Here’s how to start a handyman business in Massachusetts after conducting research.   

Gathering information about your competitors

Information about your competitors is crucial. It offers valuable insight into the existing landscape and identifies potential challenges. The infromation also uncovers opportunities to differentiate your services. Begin by identifying established and new competitors in your target market. 

Analyze their service offerings, pricing structure, target customer segments, and USP. investigate their online presence, social media engagement, and online reviews.

To gauge their reputation and customer satisfaction levels.

Reach out to former and current customers of your competitors. So as to gather feedback on their experiences. This information reveals areas where your competitors excel and where they fall short. 

Why is this data important?

Use it to refine your business strategy, and to develop a competitive advantage. 

Studying your competitors will give your business a strategic position. So you offer quality services that give exceptional customer experiences. This allows meeting customer needs and setting your business apart in the market. 

Analyzing market trends and opportunities

Market trends offer valuable insights into current and future demand for handyman services. 

For effective allocation of resources and making informed financial decisions. 

Monitor the industry developments to identify emerging service needs and changing customer preferences.

To discover potential gaps in the market that your business can fill. 

Staying tuned to market opportunities allows for optimizing budget allocation. Allocate funds towards training your team to get specialized skills to meet demand. Reallocate funds from services with declining demand to those generating the most income. 

Besides, analyzing markets allows for anticipating seasonal fluctuations which allows budgeting. Allocate more funds for marketing and hiring new staff during peak seasons. Then, do the opposite during slow seasons. 

A thorough analysis of market trends and opportunities is essential during budgeting. It creates a financial plan that aligns with the dynamic handyman industry. The strategic approach enhances the business’ financial health. Besides, it allows capitalizing on new opportunities to build a sustainable venture. 

Identifying potential challenges and risks in the industry

Building a resilient and successful business requires understanding potential challenges and risks. These challenges can impact operations, growth, and profitability. 

Why does it matter?

Recognizing the challenges allows for proactively devising strategies to mitigate their impact. You can develop a contingency plan to navigate through hard times. 

Understanding the risks involved in the handyman business is paramount. It allows implementing measures to protect your business from potential losses.

Some of these risks include:

• Building a strong customer base
• Some handyman tasks are seasonal
• Lack of knowledge to perform particular tasks
• Expensive equipment repairs
• Setting a minimum rate for services 

Diversifying your offerings or building strategic partnerships is a great idea. It ensures that your business has continuity during adverse situations. 

Overall, entrepreneurs should be aware of business risks and challenges. This fosters a culture of innovation and adaptability. You’ll have a proactive mindset that actively seeks solutions. This will protect you from getting caught off guard. 

Doing this lets your business stay ahead of the curve. It also makes the business adapt to market conditions. Additionally, you can easily identify opportunities that may be overlooked by competitors. 

Developing Your Service Offerings

Your services are the backbone of your handyman business. These prove that you meet customer needs. 

Here are the considerations involved in developing your service offerings. 

Determining the range of services you will provide

The services you provide determine your success and ability to grow your business. A balance between meeting market demand and leveraging your expertise to offer quality services. 

Market research identifies in-demand services and potential gaps to fill. Consider the needs of your target audience to tailor your services to address their pain points.

Offering a range of services is tempting in the early stages of the business. But, focusing on areas where your team excels is a good idea. 

Specialize in a few services to build a reputation for excellence and efficiency in those areas.

As your business grows, expand your services gradually based on demand and customer feedback. Thoughtfully determining the services to offer positions you to cater to the specific needs of your target audience. 

To build a strong brand and establish a competitive edge in the market. 

Assessing the profitability and demand for each service

For the overall success and growth of your business, assess the profitability and demand for your handyman services . 

Understanding the financial viability and customer demand for each service allows for making data-driven decisions. This allows optimizing your services and allocating resources efficiently. 

To assess profitability, determine the cost of offering each service. Ensure to include labor, materials, equipment, and related expenses. Compare these costs to the pricing to determine the gross profit margin.

 Analyze the profit margin to identify the service generating the most revenue. Or one that contributes more to the financial health of your business. 

Market research assesses demand for every service. Analyze customer feedback, undertake surveys, and track industry trends.

To find out which services are in high demand. So you can capitalize on areas with the greatest customer interest to get the highest returns. 

Assessing demand and profitability allows prioritizing your handyman services effectively. The rule of thumb is to offer services that are more financially rewarding. These should align with the needs of your target market. The approach enhances customer satisfaction and positions your business as a reliable provider.  

Tailoring your services to meet the needs of your target market

Every customer segment has unique requirements and preferences for handyman services. Your business should understand and cater to these needs to build trust and rapport with your clients. 

Tailoring your services to meet the needs of the target market enhances customer satisfaction and brand loyalty. 

Satisfied customers are more likely to make repeat purchases of your services. These usually end up becoming enthusiastic advocates of your brand. This encourages word-of-mouth marketing and referrals.

Focus on a particular niche to meet the needs of a particular market and make your business stand out. Apart from giving you a competitive advantage, it gives your services a higher perceived value. Aligning your service with market demands and customer preferences optimizes resource allocation, 

Overall, tailor your handyman business services to meet the needs of your target market.

• It fosters customer relations
• It differentiates your brand from competitors
• It supports sustainable growth. 

Here are essential steps to tailor your services to meet market demands.

• Conduct market research to identify particular needs and pain points
• Create customized service packages to address specific customer needs
• Specialize in particular service areas where your team excels
• Maintain open and transparent lines of communication with customers
• Deliver high-quality services consistently
• Consider upselling and cross-selling when interacting with customers 

Tailoring your services to meet customer needs benefits your business in various ways. It increases the chances of repeat customers and creates a virtuous cycle of success. 

Handyman Business Plan Examples

Liveplan has some essential tools and features to empower handyman business owners. You can access templates for inspiration to create a well-structured and comprehensive handyman services introduction.

The platform supports creating financial projections, market research, and collaboration. This tool also allows everyone to contribute to the business plan.    

Here is an inspiring handyman business description sample. It showcases effective and successful implementation that can propel sustainable growth. 

Crafting a good handyman business plan helps your business thrive. Hope the steps in this guide have given you insights and strategies to make a strong plan for success. 

Amplify your own business by using handyman software for estimating, scheduling , and invoicing. This tool allows you to work smarter, optimize productivity, and elevate customer satisfaction. Your handyman business can potentially flourish with passion, dedication, and the right tools. 

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BUSINESS STRATEGIES

How to start a handyman business in 6 steps

• Annabelle Amery
• 10 min read

If you're passionate about helping people and fixing things, then starting a handyman business could be the perfect opportunity for you. In this guide, we'll take you through the steps of starting and running a successful handyman business including the pros and challenges, how to create a business website , how to make money as a handyman and even give you some inspiration from existing handyman sites.

What is a handyman business?

A handyman business is a service-based type of business that provides a wide range of home repair and maintenance services. Some might refer to this venture as a boring business , but running a handyman business is steady and reliable, and typically offer services like:

General repairs such as fixing leaky faucets or unclogging drains

Home improvement projects such as painting, tiling and installing flooring

Small remodeling projects such as adding a deck or building a new shed

Efficiency upgrades such as installing energy-efficient appliances or windows

Why start a handyman business?

With handyman businesses generating around $54,000 in annual revenue on average and a compound annual growth rate (CAGR) of 16.5% through 2033 , it’s easy to see why you might want to start a business in this field.

The average homeowner spends $2,335 per year on home repairs, maintenance and insurance, with the home improvement industry currently worth over $530 billion . More and more people are hiring handyman businesses to do their home repairs and maintenance as they do not have the time or skills to do it themselves.

These stats show that there’s plenty of opportunity for new handyman businesses, but before diving in, you’ll want to think carefully about the benefits and challenges.

Create a business plan

Select a business structure

Obtain financing or capital

Set up accounting and bookkeeping systems

Source the specific equipment you need

Register your business

01. Create a business plan

Your business plan should include all the aspects of your business, from your target market and executive summary to your marketing strategy to your financial projections. Its purpose is to keep you and your team on the right path, as well as describe your business to potential investors.

It goes without saying that at this stage, you should take your time doing your research. Make sure that your business plan is sound before you start spending money on equipment and handyman marketing . When you got describe or name your business , keep your target audience in mind. Think of messaging that resonates with your core customer. If you’re struggling to find the perfect name, try using a business name generator .

Once you've written your business plan, write a concept statement to outline your vision.

02. Select a business structure

There are several different business entities and structures available to handyman businesses, such as sole proprietorship , partnership , limited liability company (LLC) and corporation . Each structure has its own advantages and disadvantages, so it is important to choose the one that is right for your business.

03. Obtain financing or capital

Starting a handyman business can be expensive, so you will need to secure financing or startup capital to get your business off the ground. There are a number of different ways you can raise money for a business , such as loans from banks or credit unions, grants from government agencies and investment from angel investors or venture capitalists.

04. Set up accounting and bookkeeping systems

It is important to set up accounting and bookkeeping systems from the start of your business to track your income and operating expenses . This will help you to stay on top of your finances and make sure that your business is profitable. You'll also need to stay on top of your corporate tax liabilities, if any.

05. Source the specific equipment you need

You will need to source a variety of tools and equipment to start a handyman business. The specific tools and equipment you need will depend on the services you plan to offer.

Some examples of equipment you might need include:

Basic handheld tools: screwdrivers, hammers, pliers, wrenches and tape measures amongst others.

Power drill: used for drilling holes mainly.

Circular saw : used to cut wood.

Ladder: used for reaching high places, including ceilings, roofs and gutters.

Safety gear: gloves, goggles and ear protection.

Level: essential for making sure installations are straight.

Cordless jigsaw: used for making more precise cuts in different materials.

06. Register your business

You’ll want to register your business in your area and get the right insurance and licensing for running it.

To register a handyman business, choose a business name, form a legal entity (like an LLC), obtain an Employer Identification Number (EIN) from the IRS and then apply for necessary local business licenses. You'll also need liability insurance and it's worth considering bonding for extra protection too.

Thinking of starting another type of business? Check out some of these creative service business ideas  to help get you started.

If you're itching to kickstart your handyman business within a specific state, you can check out these resources to ensure you're well-equipped for state-specific regulations or any information tailored to your location:

How to start a business in Pennsylvania

How to start a business in Connecticut

How to start a business in Texas

How to start a business in New York

How to start a business in Arizona

How to start a business in Tennessee

How to start a business in North Carolina

How to start a business in Georgia

How much does it cost to start a handyman business?

The cost of starting a handyman business can vary widely depending on various factors such as location, scale and your services. Here are some key expenses to consider when trying to calculate how much money you'll need to start this type of a small business.

Starting a handyman business typically requires an initial investment of US$5,000 to US$25,000.

Licenses and insurance ($500 - $2,000)

Tools and equipment ($2,000 - $10,000)

Advertising and marketing ($500 - $5,000)

Reliable vehicle ($5,000 - $20,000).

Incorporating your business may cost an additional $500 to $1,000.

Establishing an online presence with a website and social media accounts is essential and may cost anything from free to start, up.

Setting aside working capital for initial expenses and potential fluctuations in income is crucial.

Pricing structures for your services should consider competition and local demand.

(All costs are in US$).

Popular handyman business ideas

General handyman services : general repair and maintenance

Home improvement and remodeling : kitchen and bathroom renovations

Outdoor maintenance: lawn care, gutter cleaning and fence repair

Specialized services : plumbing, electrical work, carpentry

Emergency repair : 24/7 services for urgent plumbing and electrical repair issues

Tips for managing your handyman business

Here are some more tips that will give you a head start when it comes to launching your handyman business.

Do your market research

Before you start your handyman business, it's important to do your research and understand the industry. This includes understanding the competition, the target market and the financial requirements.

Get experience

If you don't have any experience in the handyman industry, you may want to consider getting some experience before you start your own business. This could involve working for another handyman company or volunteering your time at a local handyman agency.

Invest in marketing upfront

As you launch your business, make sure to consider your marketing plans and expenses upfront, taking steps to proactively get your business in front of the right people. All the while, you'll want to make sure to keep your branding consistent—which starts with having a unique brand position and visual identity. If you don’t already have a logo, you can use the Wix logo maker to find some options.

Network with other businesses

Networking with other businesses in the handyman industry can be a great way to get advice and support. You can network with other businesses at industry events, online forums or through social media. For example, connecting with real estate companies, is a great way for you to source new business.

Provide excellent customer service

Customer service is essential for success in the handyman industry. Make sure that you provide your customers with a positive experience from start to finish.

Examples of successful handyman businesses to inspire you

These handyman websites built on Wix effectively showcase their expertise, catalog of services, portfolio of work and more. Check these sites out and make your own website with Wix .

A1 Nerdy Homes offers comprehensive handyman and home repair services across New Jersey. Their informative website provides details about financing, the ability to request an online quote, plus a gallery of completed projects including appliance installation, fence building, deck refinishing and room remodels.

Handyman Meno has a simple, professional website promising efficient and friendly service in checking off your homeowner to-do list. They offer drywall repair, floor and cabinet installation, picture/mirror hanging, plumbing and painting.

For more inspiration, you can check out these service business examples to help you get your creative juices flowing or these handyman website examples .

Benefits of starting a handyman business

Be your own boss: One of the biggest benefits of this type of business is that you get to be your own boss. You set your own hours, make your own decisions and reap the rewards of your hard work.

Create a supplemental income: Handyman businesses can be a great way to create a supplemental income. You can start small and grow your business as you see fit.

Low startup costs: The startup costs for a handyman business can be relatively low. You’ll need to purchase some basic tools and equipment, but you may be able to find used items second-hand or even borrow from friends and family. Basic hand tools can range from $10 to $50 a piece, while more advanced equipment like power tools, storage, ladders and scaffolding can range from $50 to $500 per item.

High demand: The demand for handyman services is high, especially in urban areas. This means that you have a good chance of success if you can provide a quality service at a competitive price.

Flexibility: Handyman businesses can be very flexible. You can adjust your rates and services to meet the needs of your customers. You can also expand or contract your business as needed.

Challenges of running a handyman business

Skill diversification: Handymen are expected to have a broad range of skills in various trades such as plumbing, electrical work, carpentry, painting (see how to create a painting business plan ) and more. Keeping up with these diverse skills and staying updated on industry trends can be demanding.

Scheduling and time management: Coordinating appointments, managing client expectations and ensuring that you complete projects within the promised timeframe can be challenging. Balancing multiple jobs while maintaining quality can be difficult.

Unpredictable workload: The workload in a handyman business can vary greatly. Some periods may be extremely busy, while others might be slower. Managing your resources during these fluctuations and maintaining a steady income can be a challenge.

Competition: The handyman industry is often competitive, with many other businesses offering similar services. Standing out from the competition and showcasing your unique selling proposition can be challenging.

Licensing and regulations : Depending on your location, there might be specific licensing, permits, and regulations that you need to adhere to. Staying compliant with local laws can be time-consuming and complex.

Physical demands: The work can be physically demanding, involving lifting heavy objects, working in uncomfortable positions, and being exposed to various weather conditions.

Safety concerns: Working with tools and in various environments can expose you to safety hazards. Ensuring proper safety measures for both yourself and your clients is crucial.

How profitable is a handyman business?

The profitability of handyman business ideas can vary depending on several factors, including your location, market demand, the competition around you, your pricing strategies and how efficient your business operations are.

The demand for handyman services can differ based on the location of your business. Urban and suburban areas with a high population density often have more potential customers.

Alongside this assess the demand for handyman services in your target market or area. Areas with a growing population or an aging population may have higher demand for home repair and maintenance services. The same could be said of areas with older properties.

The level of competition in your area can impact your profitability. If there are few handyman services available, you may have the opportunity to charge higher rates and build a larger client list. However, if there's intense competition, you may need to be more competitive with your pricing and offer a variety of services.

On this note diversifying your services can increase your profitability. Offering a wide range of services, such as plumbing, electrical work, carpentry, and general maintenance, can attract more customers. Then determine competitive yet profitable pricing. Consider the rates charged by other handyman services in your area and factor in your costs, including materials, labor, and overhead.

Mistakes to avoid when starting a handyman business

Navigating the early stages of starting a handyman business comes with its own set of pitfalls. To get your business off to the right foot, here are some common mistakes to avoid:

Underestimating costs and overpromising

Mistake: Believing you only need basic tools and can wing it on complex projects.

How to avoid: Thoroughly research equipment, material and potential permit costs. Be honest about your skillset and don't promise jobs you can't confidently handle.

Ignoring paperwork

Mistake: Skipping licenses, contracts and insurance.

How to avoid: Get properly licensed and insured for your specific services. Use clear contracts outlining project scope, costs and payment terms.

Marketing misfires

Mistake: Relying solely on word-of-mouth or expecting instant online success.

How to avoid: Develop a strategic marketing plan leveraging targeted advertising, online directories and community engagement. Offer referral programs and build a strong reputation through quality work and excellent customer service.

Pricing panic

Mistake: Undervaluing your services or competing solely on price.

How to avoid: Research average rates in your area and factor in skill, experience and overhead costs. Consider offering tiered pricing for project complexity.

Customer service slip-ups

Mistake: Unreliable communication, messy work or neglecting follow-up.

How to avoid: Be professional and transparent at all stages. Maintain a clean work environment and address any concerns promptly. Remember, satisfied customers are your best referrers.

Starting a handyman business checklist

Research and planning

Legal considerations, including business structure and registering

Licensing and permits

Financial plans

Equipment and tools, including vehicle

Marketing strategies

Make a website

Service contracts and pricing

Safety measures

Customer relations and support

Continuous learning

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Starting Your Own Handyman Business: A Step-by-Step Guide

If you’ve always been good at fixing things around the home and you want to monetize your skills, then starting a handyman business could be the perfect path to pursue. Although you might be uncertain about the steps you need to take, this article covers the key steps to launching your own business. Stick around to discover all the essentials that you need to take care of you on the road to entrepreneurship.

Your step-by-step guide on how to start a handyman business

Ready to explore what you’ll need to get started? Below is a brief outline of the key steps you need to take. 

1. Write a business plan for your handyman business

Your handyman business plan will be your road map to success. This is where you put all your ideas down on paper to ensure that you’re covered from the launch of your business all the way through to operations.

A business plan will contain all the elements of your business. This includes the nature of your business, your marketing plan, your financial projections, your team, and any other information lenders require to offer you funding to get your venture off the ground.

While a business plan may seem as though it’s only created for lenders, it’s also a document you will want to continuously revise as your business scales to account for growth and new opportunities.

2. Secure the necessary handyman licenses in your region

Step two in starting your handyman business includes securing the necessary licenses to operate as a handyman in your state or region.

Every state has different business requirements such as licenses and permits to ensure that your business is regulated and complies with all laws.

3. Acquire capital for your handyman venture

There are several ways to acquire capital for your handyman venture, and these include using your own savings, getting help from friends and family, entering a partnership, or acquiring lending from a financial institution. However, that’s only the first step.

You also need to focus on solid financial planning. For this reason, you need to learn how to manage your cash flow and this will benefit from setting up accounting systems.

You’ll also need to understand your tax obligations and implement strategies for financial growth and stability.

A part of the latter process will involve carefully planning your pricing structures so that your business thrives while remaining competitive.

4. Select the handyman services you will offer

Although handyman services fall under a broad umbrella, there are many areas in which you could specialize.

Examples include furniture building, assembly, and wall anchoring; painting/staining walls, cabinets, and furniture; bathroom and kitchen leak fixes; tile installation, repair, and maintenance; childproofing and accessibility improvements; gutter and window cleaning; and more.

Often, offering a niche service is a good way to help you specialize and become known for the quality of your services.

5. Acquiring essential tools and equipment for handyman work

Determining the type of handyman services you will offer will dictate the essential tools and equipment you will need to carry out your work on a daily basis.

6. Identify your target audience

It’s also essential to identify your target audience. When you do your market research into the demographics you will be serving, you will be better able to tailor your marketing efforts for more visibility and more paying customers.

7. Establish pricing for your handyman services

Although we briefly touched on the importance of pricing for your handyman services, this requires a separate discussion.

Depending on the nature of the services you will be offering, you may want to charge per hour, per job completed, or a fixed rate. This strategy is important over the long term because it will determine whether your business efforts are sustainable.

8. Register your handyman business

The next step is to get the legalities in order by registering your business. You need to choose the type of business structure you will use and determine the levels of responsibility and liability you are willing to take.

Some business structures separate a business from an owner’s personal assets and liabilities while others combine these. It’s a good idea to consult with a lawyer to see what your options are.

9. Obtain insurance for your small handyman business

At times, things can and will go wrong. That’s why you need to ensure that the services you provide are insured. This will give you and your clients more peace of mind.

10. Draft a service agreement

You also need to draft a service agreement that will outline the terms of service you will offer to your clients. This agreement should cover all possible scenarios and clearly outline your scope of duties. This is an important way to protect yourself in the event of legal action or disputes.

11. Launch your business marketing campaign

It’s essential that you market your handyman business so that you can secure paying customers. For this purpose, you will need an online presence.

The most affordable way to achieve this is through a free Google My Business local listing. However, you will also need to invest in the design of your website and getting your social media channels up and running.

Search engine optimization (SEO) for local businesses is another essential element that is a must for any marketing plan and this includes introducing content marketing to your offering.

Also, don’t underestimate the power of email campaigns that you can launch to your current audience and to prospective clients.

12. Implement exceptional customer service strategies

As your business grows, you’ll need to manage your customer relationships. However, this takes time, effort, and resources.

To help you manage this process better, it’s highly advisable to use customer relationship management (CRM) software to maintain long-term customer relationships.

Furthermore, CRM software can help you improve your strategies for upselling or cross-selling other services you may offer. All of this can be achieved with the help of ServiceOS.

13. Expand your team and hire additional handymen

As your handyman business scales and grows, you may consider expanding your team by hiring additional specialists to join your business. However, you may also consider expanding your service offerings or even franchising your business.

In order to take advantage of your growth and manage a remote team in the field more effectively, field service management software is the ideal solution to help streamline your operations.

14. Optimize your business operations

Speaking of streamlining your operations, you’ll need to manage your inventory of tools, equipment, and spare parts. You will also need to implement efficient scheduling and job management practices. With the help of ServiceOS’ business automation tools, you’ll be all set.

15. Build brand recognition within the business community

Finally, to boost brand visibility and recognition within the business community, you might consider networking within the industry and participating in the community through sponsorships or events to build more trust in your brand. 

So, if you’ve always wondered how to start a handyman service, these tangible steps will help guide your journey ahead.

Are handyman businesses profitable?

Handyman businesses can be a profitable venture to embark on as the industry in the US is worth $256 billion this year alone. On average, handyman businesses earn around $540,000 in gross revenue per year. 

Does a handyman need a license?

Depending on the services you’re offering and the value of your work, you may need a license to operate your handyman business. However, most states have exemptions called “Handyman exemption” or “Minor work exemption”, which you will need to study in accordance with the state you are located in.

How much does it cost to start a handyman business?

The average cost of starting a handyman business in the US is around $23,428. This will depend on the nature of the business, the tools and equipment you require, securing insurance, paying your teams, branding, marketing, and advertising, and other costs that are part of your business launch process.

Let your skills shine, your services excel, and your business prosper with ServiceOS

Embarking on the journey of starting your own handyman business is an exciting venture that requires careful planning and dedication. By following the comprehensive guide provided, you’ve laid the groundwork for a successful enterprise.

Remember, integrating a robust field service management system and an efficient online booking system, like ServiceOS , into your business operations is not just an option—it’s a strategic move. These tools will streamline your operations, enhance customer satisfaction, and ultimately, contribute to the growth and sustainability of your business.

As you step into the world of entrepreneurship, armed with the right tools and a clear plan, your handyman business is not just a dream, but a viable, thriving reality waiting to unfold.

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Handyman Business Plan Sample

Published Nov.11, 2016

Updated Sep.14, 2024

By: Cynthia Turner

Average rating 5 / 5. Vote count: 3

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Table of Content

Handyman business plan for starting your own business

Apartment renters and homeowners often need professionals for small maintenance tasks like installing curtains and shelves, pre-fabricated furniture installation, hanging artwork, changing lighting fixtures, AC repair, plumbing, and so on. It is not easy to find qualified experts who can provide such handyman services. If you are interested in starting a handyman business and offering the above services, you should come up with a well-analyzed and written business plan for handyman to seek financing from investors and banks.

Executive Summary

The business.

Handyman Next Door is a professional and licensed handyman repair company established with a well-positioned and maintained office space in LA, California. We are the professional handyman service providers who are aimed to compete in this highly competitive market in our home market Los Angeles and across the US.

Management of Handyman Service

If you are wondering how to start a handyman business , consider adding professional team to your business. Our professional team will include a talented pool of highly experienced and certified tradesmen and technicians with skills in different trades in and across Los Angeles and other parts of the US.

All our team members will be selected with proper trainings and they will be hired to meet the needs of our company and will lead us to stand out as the leading handyman service providers and we will be engaged in maintenance, installation and repair throughout the country.

Customers of Handyman Service

The sample handyman business plan includes the general repair and maintenance services for commercial and residential clients, such as electrical repairs, plumbing, AC repair and installation, carpentry, painting, etc.

Business Target

At Handyman Next Door, we are aimed to come out as one of the top handyman service providers in the US and we will ensure doing everything possible to compete with industry leaders.

Company Summary

Maintenance tasks like AC repair and installation, furniture repair, electrical works, plumbing, etc. have high demands among residential customers all the year round. In this part of handyman business plan examples , explain that you have professionally trained handymen and professionals who are bonded and trained by your company. Also describe how you are networked with third-party vendors like plumbers, electricians, computer techs and others.

Company Owner

When writing a business plan for handyman service , you need to describe who the owner of the company is.

Handyman Next Door has been owned and formed by Cal Wardin. He will be the sole owner of the company with a vast team of professionals. The company is going to incur some start-up costs and basic tools detailed below.

Why the handyman business is being started?

Handyman Next Door is a startup aimed to offer complete handyman service to the residents of Los Angeles and California. Cal Wardin was also engaged in offering such types of services with other organization. With vast and proven knowledge and experience, Cal is aimed to launch his family business as a reasonably priced, trusted, and qualified service provider. If you are wondering how to start a successful handyman business , having a strong base of repeat customers and generating market penetration are the keys.

How the handyman business will be started?

Handyman Next Door is going to build a solid web presence as part of our handyman marketing ideas . The following table includes detailed start-up summary along with needed capital to start operations. Cal is going to start with his own tools for jobs, but he will also need to acquire the following tools and equipments –

• Plumbing tools like snakes, slip wrenches, Teflon tape, nuts, caps, and bolts.
• Electrical tools like wire cutters, gauge meters, several wires, soldering iron, and wire caps.
• Painting materials like paint rollers, paint brushes, air compressor, pneumatic paint sprayer, spackle tools, sand papers, and masking tape.
• Some general tools.
• Pressure washer.
• Power tools like sander, drill, saw, etc.
• Laptop with portable printer for printing invoice

Services for Customers

Handyman Next Door has been established to improve profits by providing the best handyman services and maintenance, installation, and repair.

In order to run a successful handyman business, we are aimed to compete well with top handyman service providers and maintenance, installation and repair companies in the country.

We have put an excellent quality assurance team in place to ensure every installation, repair, and service is provided well to meet and exceed customers’ needs. We will strive hard to ensure Handyman Next Door will not just be renowned in Los Angeles, but also across the US. Here are the following services we have included in our handyman business plan template –

• Drywall installation/repair
• Plumbing repair
• Electrical installations
• Rooting repairs
• Appliance installation and repair
• Flooring installation and repair
• Kitchen remodeling
• Attic insulation
• Bathroom and shower remodeling
• Deck repair
• Fence repair
• Door installations
• Gardening and building service
• Power tool and yard repair and maintenance
• Exterior and interior painting
• Other installation, repair and maintenance services

Marketing Analysis of Handyman Business

If you want to know how to start a renovation company , be sure to analyze the market segment and trends related to it. For example, Handyman Next Door will focus on both online and offline advertising. We will use direct mail campaigns and email marketing to notify all the tenants and homeowners living in our target areas. We will distribute our pamphlets in local newspapers across the major geographic regions of the city. We will also use other marketing techniques, such as posting flyers, online ads, and ads on radio or cable TV in future.

Market Trends

Before opening a handyman business , you need to start doing proper economic analysis to reduce the threats and risks associated with investing in handyman business ideas or starting a business.

When it comes to how to market a handyman business , it is not all about acquiring a well-furnished office space and getting the place equipped. You also need to figure out how to attract customers and how to retain them so they can keep coming back for your services.

Basically, running and starting a handyman service is cost effective, especially when you have well-qualified, well trained and experienced team members. With the quality of work conducted for your customers, you can easily retain your customers and your company should do all the good work which will be spread by words of mouth. Customers will definitely want to recommend your services to their friends and families once you can get the job done well on their properties.

Your ability to provide quality services at competitive prices to the customers will be a major factor considered in the industry. This way, it will be easier for you to retain customers and attract new ones to get more business. The handyman market seems to be viable considering the existing competition in the industry.

Marketing Segmentation

There are basically two different customer groups to segment the market –

Home Owners

• Value of their homes generally range from $150,000 to $650,000
• Around 47% home owners prefer DIY small repairs. They often start the repair themselves and then realize that it’s not their cup of tea. Rests of 53% don’t even start to repair it on their own. They simply call a professional for every small repair.
• Around 62% of homeowners have been the owners for over 2 years.
• Rests of 73% of customers wait until a lot of small problems come ahead before calling a handyman. The reason is simple. They don’t want to bear a huge upfront cost just for small fixes.

Property Managers

• These types of customers usually manage 3 to 20 household units.
• They usually don’t have their in-house team for repair and maintenance to cut down on overhead costs.
• Their monthly rental ranges from $350 to $650.

We conducted a feasibility study and market survey before starting our handyman services in Los Angeles. Hence, we understand that there is a huge range of individual and corporate clients who need handyman services on daily basis. With that in mind, we have come up with certain strategies which would help us to reach out to several households and corporate organizations we know that they would need our services. Here are some of the individuals and organizations who we can target –

• Blue chip companies
• Insurance companies, banks, and other financial institutions
• Corporate clients
• Real estate developers, owners, and contractors
• Government organizations
• High schools, universities, colleges and other educational institutions
• Sports facilities
• Households and individuals
• Religious organizations

Product Pricing

Customers usually prefer who they know. They either call a contractor or handyman they know or they ask their neighbors or friends for recommendation. They often stay with their service provider until they get dissatisfied with their service. Cal is planning to dominate the market with words of mouth referrals which is done usually by exceeding the expectations of every customer.

Considering the economies, larger contracting companies are expected to offer better rates on hourly basis. But most of the large companies offer different specialized services, which need a lot of skilled workers and tools, which also increase their overhead and billable rates.

Highly Efficient Service

I am incredibly happy with the outcome! Alex and his team are highly efficient professionals with a diverse bank of knowledge!

Marketing Strategy

Our website will serve our customers as a basic catalog of services. We would list different skills our team has, and a range of referrals and testimonials on our site. It will be effective to help unsure visitors who haven’t heard about Handyman Next Door.

In order to attract traffic, Search Engine Optimization would be the cost-effective way to organically grow our web business. We can help people who are looking for a nearby handyman. It will also include searches of people who know about our organization but want to know more.

Competitive Analysis

Our competitive edge is offering best services at reasonable prices. So, our target customers would be more inclined to call Handyman Next Door whenever any problem occurs.

Sales Strategy

Our sales business strategy would be planned well to convert customers looking for temporary services to the ones choosing Handyman Next Door for different repairs. We would do the same in different ways. We will put a level of professionalism in each repair job. We will also focus on problem areas in home and provide the best solutions.

Sales Monthly

This section of handyman maintenance business plan includes average monthly sales done by Handyman Next Door –

Sales Yearly

This section of our handyman services business plan includes average annual sales done by Handyman Next Door –

Sales Forecast

We have developed a sales forecast in a complete way to help us achieve our sales goals. The following table details the breakdown of sales on the basis of our activities –

Personnel plan

Company staff.

When it comes to start a handyman business , you would need experienced team including senior management staff with experience of over 5 years and competent and qualified experts on the following positions –

• Head, Technical Services
• Sales and Marketing Executive
• HR and Admin Manager
• Client Service Executive
• Handymen (with varied skill sets related to your business)

Average Salary of Employees

The following table describes the average annual salary of each employee and total payroll for the next 3 years –

Financial Plan

Include the following sections on your handyman business plan sample –

Important Assumptions

All the vital financial assumptions for the next three years are listed here in this table –

Brake-even Analysis

The following graph indicates what our company will need and project in monthly revenue to cross the breakeven point –

Projected Profit and Loss

The tables and charts listed below indicate the project profit and loss of our company –

Profit Monthly

It includes the projected profit per month from our services.

Profit Yearly

It describes the annual profit for the next three years.

Gross Margin Monthly

It describes the gross margin on monthly basis for the next one year.

Gross Margin Yearly

It includes the gross margin we are expecting for the next three years.

Projected Cash Flow

The following chart and table indicates the cash flow we have forecasted –

Projected Balance Sheet

The following table includes all the assets and liabilities in our projected balance sheet –

Business Ratios

In this table, we are going to explain the business ratios of Handyman Next Door along with industry ratios for household and personal repairs and maintenance.

Download handyman business plan sample in PDF

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Handyman Maintenance Business Plan

Start your own handyman maintenance business plan

HandyMan Stan

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

HandyMan Stan is a start-up organization offering residents of Duluth, Minnesota a complete handyman service. By developing the reputation as a qualified, reasonably priced and trusted service provider, HandyMan Stan will quickly generate market penetration and develop a solid foundation of repeat customers.

The Market HandyMan Stan’s target market has been segmented into: home owners and property managers. There are 24,090 potential customers in the home owner segment. This group has a 5% annual growth rate. There are 1,243 potential customers in the property manager segment. This group is growing at a 4% annual growth rate.

Services As a handyman, Stan will offer a wide range of home repair services. The services are generally fairly minor tasks, if the problem becomes major a contractor is best suited to solve the difficulty. HandyMan Stan will offer the value-added feature to pre-screen a contractor when Stan is unable to perform the repair. This will develop a trust bond with the customer so that when a more minor issue comes up the customer is more likely to call Stan due to his honesty displayed earlier. Stan offers fix-it services for: plumbing, electrical, fences, windows, decks/patios, painting, weather proofing, floors.

Competitive Edge HandyMan Stan will differentiate from the competition by offering: low price and low minimum charge. Stan is charging a reasonable $30 per hour in an effort to encourage people to hire him for tasks that they would otherwise try themselves of just ignore until it became more of a problem. The second element of the competitive edge is Stan’s low one hour minimum. This compares favorably with the other industry competitors who often have two to three hour minimums. This edge also creates an incentive for the customer to call for Stan’s assistance earlier than they would with comparable service providers.

1.1 Mission

HandyMan Stan’s mission is to provide knowledgeable, convenient, and reasonably-priced handyman service to the Duluth, Minnesota community. HandyMan Stan will provide every customer with an honest day’s work and will fix anything that is not done right.

1.2 Keys to Success

• Treat every customer as if they were the most important customer the business has.
• Honestly evaluate the needed skills for a job, passing it onto a contractor if it is too difficult as opposed to taking on a job that cannot be completed perfectly.
• Work hard, guarantee all work and promote 100% customer satisfaction, if this is done profitability will fall into place.

1.3 Objectives

• Develop the business into full-time employment within 12 months.
• Generate steady revenue per year by the end of year two.
• Create over 20% of business from repeat customers.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

HandyMan Stan has been formed as a Minnesota Limited Liability Company (LLC) by Stan Roberts. Stan will be the sole employee and owner of the company. The company will incur certain start-up costs, primarily tools, detailed in the Start-up Summary section.

2.1 Start-up Summary

HandyMan Stan will incur start-up costs associated with the beginning of the business. The following table details the start-up costs as well as indicated the needed capital for initial operations. Stan will be using his personal tools for jobs but will need to purchase the following additional equipment/tools:

• Assorted plumbing tools including: slip wrenches, snakes, teflon tape, and assorted caps, nuts, and bolts.
• Electrical tools including: electrical gauge meters, wire cutters, various wires and wire caps, and soldering iron.
• Painting material including: paint brushes, paint roller, pneumatic paint sprayer, air compressor, sand papers, spackle tools and masking tape.
• Pressure washer.
• Various general tools.
• Assorted power tools (drill, saw, sander, Dremel).
• Assorted nails, bolts, screws, and fixtures.
• Laptop with portable printer for mobile invoice printing and submission.
• Mobile phone.

2.2 Company Ownership

Stan Roberts is the founder and owner of HandyMan Stan. The company will remain a one-man operation for the foreseeable future.

HandyMan Stan offers the community of Duluth the finest home repair and maintenance for home owners and property managers. All services start at just $30 per hour plus parts. HandyMan Stan will give every customer at least one hour of work at their property.

All work is “handyman” work, for larger jobs that require a contractor, HandyMan Stan will pre-screen a service provider free for the customer.

By providing only handyman services, HandyMan Stan will always attempt to repair the problem first, replacement is only an option if the item cannot be repaired. This differs from a contractor philosophy which is generally to replace everything first.

Repairing items is far less expensive for the consumer. HandyMan Stan offers a one year guarantee for all of their work, if something goes wrong, HandyMan Stan will make it right. The goal is to not have any unsatisfied customers.

Offered services include:

Market Analysis Summary how to do a market analysis for your business plan.">

HandyMan Stan has identified two distinct market segments, home owners and property managers. These are the most attractive customer segments as they are the customers who often have small repairs that are too small for a contractor but too complicated for the owner to perform themselves.

The handyman industry competes with the contractor industry for home repair jobs. Handymen are typically used for small items, contractors are typically called in for more extensive projects.

Customers will often call whatever service provider they are familiar with, regardless of the appropriateness. For this reason, word of mouth referrals will be very important. Potential customers will ask neighbors/friends and other property managers for recommendations on handyman service providers. HandyMan Stan will capitalize on word of mouth marketing by going the extra mile to keep customers satisfied. Exemplary service will result in new and repeat business.

4.1 Market Segmentation

The market has been segmented into two distinct customer groups:

Home owners

• The value of the homes ranges generally between $150,000 – $650,00.
• 47% of home owners attempt to make small repairs themselves, often starting the repair and realizing that they do not have the skills to complete it. The remaining 53% do not attempt to repair it, they call a professional from the start.
• 62% have owned their home for more than two years.
• 73% wait until several small problems accumulate before they call a handyman. This behavior can be explained by not wanting to incur a large upfront charge just to have someone fix one thing.

• Manage between three – 20 units.
• Typically do not have their own in-house repair man in an effort to reduce overhead expenses.
• The range of monthly rental costs of their units is $350-$675.

4.2 Target Market Segment Strategy

The two customer segments, home owners and property managers have been targeted because they are the most likely consumer of handyman services.

Unless the home owner is particularly crafty, he/she does not have the skills, time or desire to tackle most jobs. Their preference is to hire someone and have them take care of it.

The property manager are also likely consumers because they are managing a group rental property which needs periodic maintenance. Property managers with less than 20 units rarely have on-site maintenance personnel, it is less expensive to hire someone as needed.

It is rare that the property manager would have any maintenance skills themselves and those that do usually do not have the time in the day to perform the repair.

It should be noted that the majority of business will be coming from residents and rental property from within the Duluth city limits. As you venture farther out of town into the country people tend to have more free time and more fix it skills and are therefore more likely to try to repair things themselves.

4.3 Service Business Analysis

Handymen operate within the general home repair industry. This industry encompass both handymen as well as general contractors. The distinction between the two is as follows: handymen can fix most minor problems, items that are not to extensively damaged nor do they require expensive special tools.

Contractors are most useful for jobs that are very technical in nature, extensive in the repair, or require very specialized tools. A handyman is typically far more of a generalist, he can handle a wider range of repairs whereas a contractor has a smaller realm of expertise.

4.3.1 Competition and Buying Patterns

HandyMan Stan will receive competition from several sources. The most well-known competitors are detailed below:

• Jack Of All Trades: This is a handyman company that employs six different workers as handymen. This is a large company (for handymen) with a far less intimate customer experience. If a customer used this service on four different occassions, they are likely to receive four different people on the service calls.
• Fix-It-Up: This is a one man outfit that specializes in plumbing and electrical problems. Painting and patios are not serviced. In speaking with several customers regarding their experience with this service, their impressions have been mixed.

Contractors (General)

• Duluth Contractors: This is a full-service general contractor. The organization is large with 17 employees. This company does a mixture of commercial and residential work. This company has a eight hour minimum.
• Red Rock Contractors: This is a small sized contractor of six employees. They concentrate on residential jobs and have a smaller minimum of four hour projects.

The buying patterns of consumers are largely based on who they know. Either they know a handyman or contractor whom they call or they will inquire with friends or neighbors as to who they recommend. They will often stay with that person unless they are unhappy with the service.

Stan plans to capitalize on word of mouth referrals, achieved by ensuring every customer has their expectations exceeded.

It is reasonable to expect that some of the larger contracting companies would be able to offer a better hourly rate due to economies of scale. This does not turn out to be the case since most of the large contractors perform a wider range of specialized services, necessitating many more tools and skilled workers, increasing overhead and therefore there billable rate.

Strategy and Implementation Summary

HandyMan Stan’s strategy for quickly gaining market share will be leveraging the competitive edge of reasonable hourly rates and a small, one hour minimum, encouraging more frequent service trips.

The marketing strategy has been designed to raise awareness of HandyMan Stan services among a community of people where there has already been a trust relationship established among the community. This supports the idea that HandyMan Stan’s business will be built on word of mouth referrals. Lastly, the sales strategy will emphasize the wide repertoire of qualified skills, encouraging current customers to use HandyMan Stan for a wider range of repairs.

5.1 Competitive Edge

HandyMan Stan’s competitive edge is the offering of reasonable prices and a one hour minimum, encouraging customers to call HandyMan Stan whenever a problem arises. A one hour ($30) service call is reasonable (not excessively high) but long enough so that several small items can be repaired in one visit.

90% of competing handymen have a two hour minimum creating a barrier for the customer to not call because the problem is too small to warrant two hours of paid work. HandyMan Stan’s one hour minimum develops a pattern of behavior for the customer to call anytime that they have small repairs.

This competitive edge also applies to property managers (especially managers who operate lower income property, typically less than $600 per month) who often balk at calling a handyman until there is a list of different problems.

5.2 Marketing Strategy

HandyMan Stan will employ a marketing strategy that seeks to develop awareness regarding HandyMan Stan’s expertise, high level of trust, and reasonable rates among a community of people. This will be accomplished by placing advertisements in organizational newsletters such as the Lions Club, religious organizations, and other social and sport associations.

These organizations will be targeted with the advertisements because once HandyMan Stan has satisfied several different customers within an organization, there is an increased likelihood that the organizational members will talk among themselves, sharing their good experience with HandyMan Stan among their colleagues.

This is a likely scenario because in this industry it is very common for friends and neighbors to ask friends for trusted service providers. When a person does not know a specific service provider, they will often act upon a recommendation from a friend who had a positive experience with one. These social, religious, or sport-based organizations tend to be quite social and often share their trials and tribulations regarding service providers.

5.3 Sales Strategy

The sales strategy will be designed to convert a current customer from using just one or two of HandyMan Stan’s skills to employing Stan for a wide variety repairs. This will be accomplished several ways. First, Stan will complete each repair with a level of professionalism which is unexpected for a handyman.

Providing this aura of professionalism will help create a very positive impression for Stan’s services. Additionally, Stan will always be on the look out for problem areas within the home and offer a solution that he believes will be attractive to the customer.

5.3.1 Sales Forecast

The sales forecast has been developed in a conservative manner to increase the likelihood of achieving the sales goals. The forecast (detailed in the following table) breaks down sales based on the activity that HandyMan Stan will perform.

Needed parts will be billed additionally, there are certain “consumables” such as nails, caulk, and etc., that Stan will be using that are included in the $30 hourly fee. These consumables are captured in the direct costs of goods as a percentage of the overall service charge. The different services have different percentages assigned to each type of service.

While Stan performs a wide range of jobs, he bills out at the same hourly rate. The competition typically bills out electrical work at a higher rate, and painting at a lower rate. Stan has chosen a single hourly rate to encourages customers to use him for multiple repairs on the same visit.

While he may not get as much painting work as he could because his rate is above the market rate, the variances in the long run average out and it creates an incentive for the customer to call Stan and throw a wide range of projects to him while he is at the project site.

5.4 Milestones

HandyMan Stan has identified several specific milestones which will function as goals for the organization. The milestones will provide a target for achievement as well as a mechanism for tracking progress. The following table will provide a timeframe for each milestone.

Web Plan Summary

HandyMan Stan’s website will serve as a basic catalog of offered services that will be provided. In addition to a listing of the different skills that Stan possess, a list of testimonials and referrals will be on the site. Stan believes that this will be quite effective at swaying unsure people who have never heard about HandyMan Stan. More in depth inquires will be directed to Stan’s phone number.

6.1 Website Marketing Strategy

The marketing strategy will employ two distinct mechanisms:

• Search engine submission: This will be most useful to people who are unfamiliar with HandyMan Stan but are looking for a local handyman. There will also be searches from customers who may know about HandyMan Stan but are seeking additional information.
• URL on all printed material: For every printed piece of material that Stan offers, the site’s Web address will be listed, encouraging a visit to the site.

6.2 Development Requirements

The site will be developed by a friend under a barter agreement. Because the value of the development services will be less than $600, it will not have to be listed as a payout of 1099 income for tax purposes.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

Stan Roberts is the founder and sole employee of HandyMan Stan. Stan began as a “fixer” out of high school when he secured a job with a general contractor. Because he did not have any formal contractor/construction experience he was relegated as a helping hand, assisting in a wide range of capacities.

Over ten years Stan became quite proficient in a wide range of activities, becoming a journeymen plumber and electrician as well as developing a strong repertoire of general fixing skills.

Stan enrolled in business courses at the local community college at night. Stan spent two years taking classes, developing his business skills. Once he was completed with the course he began to feel more comfortable with the idea of starting a new business.

7.1 Personnel Plan

HandyMan Stan is a one man business. Stan will perform all of the handyman activities. Additionally, Stan will be responsible for accounting issues which will be accomplished using Quicken. With a laptop computer and portable printer, Stan will be able to create, print, submit and collect invoices on site immediately following the completed project.

Financial Plan investor-ready personnel plan .">

The following sections will outline important financial information.

8.1 Important Assumptions

The following table details important Financial Assumptions.

8.2 Projected Profit and Loss

The following table and charts will indicate Projected Profit and Loss.

8.3 Break-even Analysis

The Break-even Analysis indicates what will be needed in monthly revenue to reach the break-even point.

8.4 Projected Cash Flow

The following table and chart will indicate Projected Cash Flow.

8.5 Projected Balance Sheet

The following table will indicate the Projected Balance Sheet.

8.6 Business Ratios

The following table indicates Business Ratios specific to HandyMan Stan as well as industry ratios for the Personal and Household Goods Repair and Maintenance industry, NAICS code 811490.