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The Ultimate Guide to Listing Presentations + Templates & Examples

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Benefits of a Listing Presentation for Real Estate Agents

There are numerous advantages to developing a robust listing presentation as a real estate agent. 

Foremost, it’s an opportunity to exhibit your knowledge, professionalism, and track record to prospective clients. A well-crafted presentation can bolster your reputation and instill confidence in potential clients that you possess the qualifications to effectively sell their properties.

An outstanding listing presentation can help you distinguish yourself from other agents who may be lurking for the same business. By delivering a concise and persuasive marketing strategy, you can set yourself apart and illustrate why you’re the optimal choice for the task.

The objective of the listing presentation is to secure more property listings. A compelling and carefully constructed presentation can sway potential clients to opt for your services over those of other agents, ultimately resulting in an increase in listings and sales.

Lastly, an effective presentation can aid in cultivating stronger connections with prospective clients. By investing the time to comprehend their requirements and concerns and offering a tailored marketing blueprint, you can convey your dedication to their success and establish trust and rapport that may lead to enduring business associations.

• Establish credibility and professionalism with potential clients.
• Demonstrate your expertise and experience in the real estate industry.
• Stand out from other agents who may be competing for the same business.
• Communicate your unique who may be proposition to potential clients.
• Provide a clear and compelling marketing strategy for selling a home.
• Win more listing and sales.
• Increase your income and commissions.
• Create stronger relationships with potential clients.
• Build trust and rapport with potential clients.
• Provide a roadmap for the selling process, which can help alleviate concerns and anxiety.
• Outline your approach to marketing and advertising the property.
• Provide market data and analysis to help sellers understand the current real estate landscape.
• Demonstrate your attention to detail and professionalism.
• Show your commitment to the success of the client and their property sale.
• Boost your confidence and improve your overall performance as a real estate agent.

How to Create the Best Listing Presentation?

Drawing from my experience as a seasoned real estate agent, I can attest that crafting a successful property sales pitch demands dedication, hard work, and meticulous attention to particulars. Here are some recommendations to assist you in developing the most effective property sales pitch possible:

• Know your audience : Understand who your potential client is and what their needs and goals are. Tailor your presentation accordingly.
• Use visuals : Incorporate high-quality photos, videos, and infographics to showcase your expertise and the property.
• Showcase your track record : Highlight your experience and success as a real estate agent. Share case studies or examples of past properties you’ve sold.
• Be informative : Include a thorough analysis of the local real estate market, current trends, and buyer behavior.
• Explain your marketing strategy : Outline how you will market and advertise the property to potential buyers. Highlight your unique approach and marketing materials.
• Highlight your services : Let potential clients know what sets you apart from other agents. Share your unique value proposition and services.
• Be organized : Use a clear and logical structure for your presentation. Break it down into easy-to-digest sections.
• Practice : Rehearse your presentation to ensure that you’re confident and engaging during the actual meeting.
• Be authentic : Be yourself and let your personality shine through. Potential clients will appreciate your honesty and authenticity.
• Follow up after listing presentation : After the meeting, follow up with potential clients to answer any questions and provide additional information if necessary.

Katie Day, a top 1% real estate agent, successfully won a $12 million listing by using a Highnote listing presentation.

The tool allowed her to provide comprehensive, organized information to potential clients before meetings, leading to a more focused discussion and higher client engagement. Her use of Highnote helped her stand out in a competitive market, directly contributing to securing a 58-unit property project.

Learn more about how Katie Day achieved this success and how you can replicate it.

Listing Presentation Tools

Various presentation tools are available to aid real estate agents in crafting polished and convincing property sales pitches, which can ultimately secure the confidence and business of prospective clients. Here are a few examples of such tools, including Trafft, Highnote, Pixlr, Grammarly, and Jasper:

• Trafft – the best online booking system that helps agents streamline their booking process, making it easier to set up and schedule listing presentations with potential clients.
• Highnote – real estate presentation software that allows agents to create multimedia presentations that incorporate video, audio, and images. It’s a great way to showcase your expertise and provide a more engaging and interactive experience for potential clients.
• Pixlr – photo editing software that helps agents enhance and edit photos of a property, making them more attractive and compelling to potential buyers.
• Grammarly – a writing assistant tool , can help agents ensure that their presentation is error-free and grammatically correct, which can add to their professionalism and credibility.
• Jasper – helps agents generate content for their presentations, such as property descriptions, market analyses, and marketing materials. It uses artificial intelligence to create high-quality and relevant content that can save agents time and effort.

Listing Appointment Checklist

To help you ensure that your presentation is comprehensive and effective, we’ve created a listing appointment checklist :

• Ask Thoughtful Questions Before Listing Appointment. You can ask the potential client about their goals and objectives for selling their property. Make sure you understand their needs and expectations. I’ve written an in-depth guide about questions to ask sellers at listing appointment that will be helpful
• Get To Know the Property. Explain how you’ll Include high-quality photos and videos of the property, as well as a detailed description of its features and benefits in the buyer presentation.
• Find Out Everything About the Neighborhood
• Perform Competitive Market Analysis (CMA). Provide a thorough analysis of the local real estate market, current trends, and buyer behavior.
• Learn How to Prepare for a Listing Appointment. Outline how you will market and advertise the property to potential buyers. Highlight your unique approach and marketing materials.
• Mention Relevant Results and Testimonials. Share case studies or examples of past properties you’ve sold. Provide references or testimonials from satisfied clients.
• Go Over and Beyond at Your Listing Appointment. Highlight any additional services you offer, such as staging, virtual tours, or professional photography.
• Follow Up After Listing Appointment. End your listing appointment with a strong closing statement that summarizes the key points and highlights the value you can bring to the potential client. You can do it as a follow-up listing presentation.

Listing Presentation Examples

If you’re looking for inspiration and guidance on how to create a winning listing presentation, there are plenty of great examples available on our website. Check out some of the top real estate listing presentation examples and create a winning one. Just remember to tailor your presentation to your audience and highlight your unique value proposition as a real estate agent. With a little research and creativity, you can create a listing presentation that sets you apart from the competition and wins the trust and business of potential clients.

Listing Presentation Template

If you’re looking for a comprehensive and customizable listing presentation template , look no further! We have prepared an amazing template that includes all the essential sections you need to create a persuasive presentation. Our template includes a cover slide, introduction, market analysis, marketing strategy, property details, pricing strategy, case studies, references, additional services, and a closing statement.

The best part is that you can easily customize and personalize the template to fit your unique style and brand. Whether you’re a seasoned real estate agent or just starting out, our template can help you create a professional and persuasive listing presentation that wins the trust and business of potential clients. So, what are you waiting for? Check out our listing presentation templates today and take your real estate business to the next level!

What You Need to Know About Luxury Listing Presentations

Luxury listing presentations require a different approach than regular listing presentations. Luxury properties often require a more sophisticated and personalized approach to marketing and advertising. As a result, luxury listing presentations must be tailored to the needs and preferences of high-end clients.

Luxury listings should be presented with high-quality photography, videography, and virtual tours that showcase the property's unique features and amenities. Additionally, luxury listing presentations should include a comprehensive analysis of the local luxury real estate market, including recent sales, current trends, and buyer behavior.

When it comes to luxury listing presentations, attention to detail is key. Every aspect of the presentation should be polished and refined, from the font and layout to the language and tone used. You should emphasize your expertise and experience in the luxury real estate market, as well as your ability to provide personalized and discreet services to high-end clients.

Luxury listing presentations should also include a detailed marketing plan that showcases the property to the right target audience, such as affluent buyers and investors. By taking a personalized and sophisticated approach to luxury listing presentations , you can successfully market and sell high-end properties and build a reputation as a trusted and knowledgeable luxury real estate professional.

How to Follow Up After a Listing Presentation

Following up after a listing presentation is a crucial step in the sales process. Here are 5 tips on how to follow up after a listing presentation:

• Send a thank-you email: After the presentation, send a personalized email thanking the potential client for their time and the opportunity to present your services. Mention a few key points that you discussed during the presentation to reinforce your value proposition.
• Address any concerns or questions: If the potential client had any concerns or questions during the presentation, make sure to address them in your follow-up email. This shows that you listened and care about their needs.
• Provide additional resources: Include any additional resources or information that may be helpful to the potential client. This can be anything from market reports to links to your online portfolio or social media channels.
• Send a follow-up listing presentation: If the potential client seems interested in your services, send a follow-up meeting to encourage further discussion.
• Keep in touch: Even if the potential client decides not to work with you at the moment, keep in touch and send occasional updates on the local real estate market or any new listings that may be of interest to them. This can help build a long-term relationship and may lead to future business.

Real Estate Listing Presentation Software

Highnote is an incredible real estate presentation software that will elevate your listing presentations. With its easy-to-use interface and robust set of features, Highnote can help you create stunning and interactive presentations that capture the attention of potential clients. 

Highnote allows you to easily add images, videos, and interactive widgets to your presentation, making it more engaging and memorable for viewers. Plus, you can easily customize your presentations with your branding and style, ensuring that they reflect your unique value proposition as a real estate agent. With Highnote, you can create a professional and persuasive listing presentation that helps you stand out from the competition.

Ready to elevate your next listing presentation? Try Highnote for free today and see for yourself how it can help you win more business. With a variety of real estate listing presentation templates and design options, you can quickly and easily create a stunning presentation that showcases your expertise and experience in the real estate industry.

The intuitive analytics dashboard is a nice addition that allows you to track how viewers are engaging with your presentations and adjust your strategy accordingly. Don’t wait any longer to take advantage of this amazing real estate presentation software. Try Highnote with this free resource all for free and start creating beautiful and persuasive listing presentations that help you close more deals!

FAQs About Listing Presentations

What is the listing presentation.

A listing presentation is a real estate agent’s opportunity to showcase their services, marketing plan, and expertise to potential home sellers in order to secure the listing agreement to sell the property.

How to present a listing presentation?

Present a listing presentation by clearly outlining your marketing strategy, demonstrating your knowledge of the local market, showcasing your past successes, and addressing the seller’s needs and concerns.

What to do during a listing presentation?

During a listing presentation, focus on building rapport with the sellers, providing a thorough market analysis, explaining your unique selling proposition, and answering any questions they may have.

How to win a listing presentation?

To win a listing presentation, differentiate yourself from the competition by highlighting your unique strengths, providing a compelling marketing plan, offering excellent customer service, and demonstrating your commitment to achieving the best possible outcome for the sellers.

See how Highnote instantly elevates your listing presentations and helps you land more clients.

More Resources

‘Be a Good Person’: Broker Ryan DeAmaral on Why the Golden Rule is Vital in Real Estate

10 Reasons Why You Should Invest Time and Money in Your Listing Presentations

How to Market Real Estate Like a Pro: Effective Strategies and Tips

Related posts, ‘your vibe attracts your tribe’: nj team leader jeremiah kobelka on staying true to yourself in real estate.

NYC Real Estate Agent Nikki Beauchamp on Nurturing & Growing Her Business During the ‘Pandemic Pause’

The Art of Creating Compelling Property Listings: Tips and Tricks

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Home Blog PowerPoint Tutorials How to Prepare a Listing Presentation: Guide for Real Estate Pros

How to Prepare a Listing Presentation: Guide for Real Estate Pros

Do you want to close more leads on a regular basis?

In that case, you may need to level up your communication skills. To win more listings, move on from having a polite “pre-sales” chit-chat with prospects to doing full-scale presentations of your services.

Table of Contents

What is a Real Estate Listing Presentation?

Benefits of real estate listing presentations, how to prepare for a listing presentation: 7 key steps, listing presentation templates for real estate pros, final words.

A listing presentation is your pitch to a prospective seller to represent them in a Real Estate transaction. Succeeding with your presentation means that you will sign on a new client and receive a bigger commission this month.

But of course, there will be other agents knocking on the seller’s door, offering their services. In fact, 55% of sellers interview two or three agents before making the decision. So, how do you get chosen among the sea of other agents? That is wrong if you think that most prospects would stick with someone offering the highest listing price and asking for the lowest commission.

When putting up their homes for sale, most people want to partner with a competent, forthcoming and proactive agent, capable to broker the best arrangement for them. Obviously, the best Real Estate agents are rarely those charging the lowest commission.

In fact, the main goal of conducting a full-scale, deck-ready listing presentation is to persuade the prospect that you are their optimal choice.

The best listing presentation isn’t a brief oral interview on the porch; it’s a carefully staged, full-scale demo of your professional capabilities. Keep in mind that creating a listing presentation isn’t the only way to market effectively in your industry. There are dozens of other Real Estate marketing ideas that can help you beat out the competition and stand out from the pack. For example, if you can’t make time for an in-person listing presentation, consider recording a seminar and linking it to your email subscribers.

Real estate listing presentations offer several critical benefits, making them essential for agents looking to secure listings and build strong client relationships. First, a well-crafted listing presentation allows agents to showcase their expertise, knowledge of the local market, and specific strategies for marketing a property. This initial meeting builds credibility and establishes trust, assuring potential clients that the agent is equipped to handle their property sale effectively.

Another benefit is the opportunity to set clear expectations with the seller. During a real estate listing presentation, agents can outline the entire sales process, explain pricing strategies through a Comparative Market Analysis (CMA), and clarify timelines. This transparency helps manage client expectations, reducing potential misunderstandings and fostering a smoother transaction.

Listing presentations also enable agents to demonstrate their unique selling points- specialized marketing techniques, a strong digital presence, or a network of potential buyers. By highlighting their distinct advantages, agents can stand out and increase their chances of winning the listing.

Building a rapport with a new prospect is never easy. But there are a few quick neuroscience tricks you can leverage to appear instantly more likable to prospects, even before you pull out your Real Estate brochures and other collateral.

• Give a firm handshake . Scientists proved that a handshake preceding any social interaction has a strong positive impact on how the recipient will further evaluate this social interaction.
• Have some brew ready. Pleasant smells like those of fresh coffee make us act nicer to one another and be more cooperative.
• Appear interested and ask questions.  Again, science proves that people are more willing to engage with an interlocutor, eagerly posing questions, and also act in a more receptive manner.

Now with a few neat physiological tricks in your sleeve, let’s move on to how you should approach listing presentation design.

1. Open with a Brief Introduction

A Real Estate listing presentations can start with a short overview, recapping who you are, what you do and what’s your success record.

To save you time on design, we have lined up a few short Real Estate bio templates you can grab and customize.

Sellers want to be reassured that you can close the deal fast and secure them a fair price. They want someone confident in their abilities and capable to back up their skills with examples and data.

Here’s a listing presentation sample questionnaire you can answer to fill in your first few slides:

• What are your top skills? Are you a Real Estate marketing guru? Do you have exceptional graphic design skills and can create flyers that stand out for sales owners? Do you have a photography background and can shoot professional photos without hiring external help? Show exactly what you can do. Bonus point if you align your key skills with your buyer’s needs.
• How many houses have you sold in this area? Including some fresh data, e.g., the past 12 months, is best. Specifically, mention what properties you have sold and whether any were similar to this particular buyer’s estate.

Now comes the tricky part: offer some numbers comparing the original list price versus the final sales numbers (if the latter are more favorable) and the property’s average day on the market (DOM) numbers.

Such numbers will also help you justify higher commission rates. Of course, every sane buyer would rather stick with an agent charging a higher rate (e.g., 6% commission for houses for sale), but who also secures them a higher sales price due to better marketing experience.

2. Toss in Some Social Proof

People are social creatures and thus, we are extremely prone to opinions shared by others. To learn what’s good, we observe what others are doing and this extends to our purchase decision making: 92% of consumers state that word-of-mouth recommendations carry the most value to them.

You shouldn’t hard-sell your services. Instead, just show that “others” already think you are that good . There are a few ways you can use “social proof” as a Real Estate agent:

Ask past sellers to provide quick testimonials (with photos) and use them in during your presentation. Here’s a quick example from one of our PowerPoint templates :

Add a separate slide highlighting your key achievements up-to-date (personal or agency-wide).  The good “boasting” figures to include are:

• Total number and value of properties sold.
• Total number of clients you have worked with.
• Average time to close a deal.
• Average customer satisfaction rate.
• “Big name” corporate clients and partners.
• Professional organizations you are part of, e.g., the National Association of Realtors.

Gather and display reviews online. Of course, prospects will Google you post-presentation. Your job is to ensure that they’ll find only positive stuff, rather than nothing at all. You can set up a dedicated profile on popular review services or display ratings directly on your website.

3. List The Benefits of Your Brokerage

Keep this one concise and on-point. Most buyers are interested in just three things:

• Receiving a fair price for their property.
• Getting it sold off fast.
• Avoiding the associated sales hassle as much as possible.

Your Real Estate presentation should address how you will deliver just that. You can also sweeten the deal here by including a few “promos.” For example, list special circumstances for when you will accept a lower commission or pitch them with some bundled promos your agency currently runs.

At this point, you should also explain how that communication will occur: what updates they can expect and when.

4. Walk The Prospect Through The Home Sales Process

Not everyone is experienced in flipping property. So, be sure to customize your listing presentation template so that it includes this optional slide when you are presenting to first-time buyers.

There’s no need to go into many details at this point. Just briefly mention the overall timeline, key milestones, and what kind of actions we’ll require from them.  All of this can be neatly packed into one slide like this one :

If needed, you can separately walk them through the home inspection and appraisal processes, Real Estate presentations to the buyers, negotiations, and closing process.

5. Present a Comparative Market Analysis for a List Price Range

Comparative Market Analysis (CMA) is another nugget to persuade the client that you know your deal.

The wrinkle, however, is that it’s not always easy to come up with good numbers if you have yet to see the property in person. That’s why most agents will do two CMAs: one using the comps and their educated guesses based on prices for similar homes, and the second, more refined CMA after seeing the property, talking to the owners, and digging further into the data.

6. Explain Your Marketing Strategy

Image Source: StockSnap

What channels do you plan to leverage – digital, offline, or a mix of both? Give the clients some general insights and explain why your approach works. They certainly don’t want to know all the nitty-gritty, but we’ll appreciate some general insights.

Show them a few video demos you have created; your standard property templates for websites; copywriting and other marketing collateral you plan to use and distribute during open house visits.

7. Wrap It Up with a Killer Case Study

The best listing presentation examples we have ever seen always included case studies . They are another form of “social proof” and directly illustrate your professional abilities.

You don’t need to make this one lengthy, though. Just stick to a simple copywriting formula:

• Customer background (e.g., a middle-aged couple like you based in NYC).
• Challenge: What kind of a problem did those former customers have? (e.g., needed to sell a house in 1.5 months in an unpopular neighborhood).
• Solution: How did your agency help them?
• Results: Some quick numbers illustrate the positive outcome you have helped them achieve, e.g., the house sold in 35 days for 5% higher than the initial listing price.

This way, you can finish your listing presentation with a bang and encourage the prospects to take further action.

Our team has lined up a few neat templates you can download and customize in PowerPoint to match your current needs and ease up the preparation process for your listing presentation.

1. Commercial Real Estate Template for PowerPoint

A versatile template that could be easily adapted for both residential, commercial listings or for land sale listing presentation. It includes excellent slides (e.g. US Map slide ) to present your market analysis and pitch the approximate listing price.

Use This Template

2. Real Estate Industry PowerPoint Template

Another template that makes it easy to turn your scattered data into a coherent and persuasive story. Customize it in a few quick clicks in PowerPoint to match your corporate branding, add additional slides and elements from our collection and voilà – you now have a shining new listing presentation to dazzle even the most reluctant prospects!

3. Real Estate Listing PowerPoint Template

Work with all the assets required to showcase a property in a neat layout that contains tools such as market price comparison, team introductory slides, housing interior details, key features & more.

4. Residential Real Estate Illustrations PowerPoint Template

If you want to boost your listing presentation for real estate, get to know these professional-design vector images tailored for the real estate industry. A selection of slides that go through the entire process of acquiring a property from both realtor and customer’s perspective. High-end graphics to enhance the impact of your presentation.

5. Proptech PowerPoint Template

Get ready to introduce in-the-market properties with a high degree of smart home devices or sustainable housing solutions with a slide deck filled with visual cues for that talk. This tech-savvy listing presentation template is ideal for targeting properties to millennials and discussing the infrastructure in the neighborhood or building complex.

6. Real Estate Open House PowerPoint Template

Graphics can make or end a business deal, and that’s why your next real estate listing should count on carefully designed slides that boost the performance of your speech. This listing slide deck includes a selection of icons that help increase the retention rate of key information disclosed about the property while keeping the right balance between whitespace and content. With a striking color combination, go ahead and edit this template to meet the demands of your work.

A real estate listing presentation should be concise, typically lasting 30-45 minutes. This allows you to cover all key points without overwhelming the seller. Leave time for questions to ensure the seller feels confident about moving forward.

A realtor listing presentation should include an introduction, market analysis, pricing strategy, marketing plan, staging recommendations, testimonials, and a clear timeline. Each section helps the seller understand the agent’s approach to selling their property.

To make a listing presentation stand out, personalize it for each client, incorporate visuals like market data and photos, highlight unique selling points, and address specific seller concerns. Also, sharing past success stories or testimonials can help build credibility.

Some listing presentation examples include digital marketing-focused presentations, strong pricing strategies, and staging-centered approaches. Each example can showcase how a tailored approach can lead to faster sales and higher offers.

A real estate listing presentation should include digital marketing strategies like social media promotion, 3D tours, online ads, and traditional methods like open houses and print ads. Emphasize tactics that target the property’s ideal buyers.

A Comparative Market Analysis (CMA) is crucial in a listing presentation as it helps justify your pricing recommendation by comparing the property to similar recently sold homes. This analysis shows sellers that your pricing is data-driven and realistic.

Common mistakes in a listing presentation include overwhelming the seller with too much information, ignoring their concerns, overpromising, or failing to ask for the listing. Preparation, clarity, and honesty are key to avoiding these pitfalls.

Listing presentations for realtors may vary based on property type, location, and seller preferences. For example, luxury homes may require a focus on high-end marketing, while investment properties might emphasize ROI and potential tenant appeal.

To close a real estate listing presentation, summarize key points, address any last concerns, and confidently ask for the listing. Thank the seller for their time, and express your enthusiasm for representing their property.

An effective listing presentation is more than a sales pitch; it’s an opportunity to build a lasting relationship with the client. You can create the best listing presentation possible by preparing thoroughly, presenting a tailored approach, and demonstrating your expertise. This guide to how to prepare a listing presentation offers the foundation for crafting a compelling, persuasive presentation that positions you as the ideal choice for sellers.

When you invest time and effort into delivering a well-structured real estate listing presentation, you’re not just selling a service but building trust. By mastering these techniques and learning how to do listing presentations effectively, you’ll be well on your way to securing more listings and achieving success in the competitive world of real estate.

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Persuasive Real Estate Listing Presentation Examples & Tips

See top real estate listing presentation examples and templates. Learn from insider tips how to create a listing presentation and pre-listing packet that wins deals.

8 minute read

helped business professionals at:

Short answer

What is a real estate listing presentation?

A real estate listing presentation is a pitch by realtors to persuade owners to sell their property through them. It includes market analysis, marketing plans, pricing, and the realtor's success history, crucial for building trust and showcasing expertise.

A boring listing presentation can cost you more than commission

Real life isn't quite like "Selling Sunset" - you can't rely on stunning properties and personal charm to win listings.

But the truth is, most real estate presentations out there are boring, yawn-inducing, static PDFs, lacking any real excitement or engagement.

In the competitive real estate market, a weak listing presentation can lead to lost high-value listings and a dent in your professional reputation.

But there's a way to turn this around.

In this post, I’ll teach you how to create persuasive real estate listing presentations.

I'll show how to infuse life into your property presentations, making them so compelling that sellers can't resist signing with you, and follow up with the best listing presentation examples to inspire your efforts.

Get ready to ditch the dull slides and step up your game!

What makes an effective real estate listing presentation?

An effective real estate listing presentation combines engaging storytelling, clear data visualization, and personalized content to connect with clients.

It persuasively showcases an agent's expertise, market knowledge, and unique marketing strategies to convince sellers to entrust them with their property listing.

What should you include in a real estate listing presentation?

Just like a first date, your seller presentation is your chance to make a memorable first impression. It's the perfect opportunity to build a strong foundation for your client relationship and show your dedication to their success.

Here's what you should include to make your realtor presentation engaging and effective:

1) Introduction

Start with a strong introduction showcasing your experience, professionalism, and unique qualities. Highlight any awards you have received, your years of experience, and local expertise to establish trust and credibility.

2) Comparative advantage

Explain what sets you, your team, or brokerage apart. Use relevant statistics to demonstrate your market performance and include testimonials to provide social proof of your success.

3) Market analysis

Present a detailed Comparative Market Analysis (CMA) to show your knowledge of the property and its value. This analysis should convincingly justify your recommended pricing strategy.

4) Marketing strategy

Outline a customized marketing plan for the property . Include tactics like professional photography, video tours, and social media promotion to show how you'll attract buyers.

5) Professional advice

Offer guidance on preparing the home for sale, such as decluttering, cleaning, and making necessary repairs. Suggest potential renovations that could increase the property's value.

6) Your role

Clarify your responsibilities as the listing agent and set expectations for the selling process. This helps in building a transparent and trustworthy relationship with the seller.

7) Call to Action

Conclude with a persuasive call to action, encouraging the seller to sign the listing agreement. Be prepared to handle any objections and reiterate the benefits of choosing you as their agent.

How to create a real estate listing presentation?

Creating a realtor listing presentation is much like preparing for a key performance. It's your stage to demonstrate your expertise, build trust, and persuade sellers to choose your brokerage.

You need to showcase your skills while aligning perfectly with the needs and goals of your sellers.

Here's how it's done:

1) Personalize your introduction

Start by introducing yourself and your brokerage, focusing on your experience and how it benefits the client.

Highlight your relevant experience, such as years worked as a listing agent and homes sold, especially those similar to the client's property.

Explain what your brokerage offers, emphasizing its unique selling propositions. Remember, the introduction should be about the client, not just you.

Here's an example of a personalized slide:

2) Tell a compelling story

Instead of just listing features, weave a narrative about the property that highlights its potential and the lifestyle it offers. This storytelling approach can help sellers see the unique value you bring in marketing their property, making it more appealing to potential home-buyers .

3) Use data visualization

Incorporate local housing market data to set realistic expectations. Use clear, understandable visualizations to present information like local inventory, selling prices for comparable homes, and average time on the market.

This helps clients grasp the market dynamics and aligns their expectations with reality.

Here's a great example of a data visualization slide:

4) Guide through the home selling process

Explain each stage of the home selling process , from pre-sale activities to closing. This includes discussing paperwork, home inspections, marketing strategies, and the negotiation process.

5) Prepare the home for market

Discuss how to prepare the home for sale, focusing on decluttering, depersonalization, and necessary repairs or updates. Emphasize the impact of a well-presented home on buyer perception and potential selling price.

6) Outline your pricing strategy

Explain the importance of an accurate listing price and how overpricing can hinder the selling process. Discuss the client's priorities and how they affect the pricing strategy. Use a comparative market analysis (CMA) to guide your pricing approach.

7) Detail your marketing plan

Walk through your marketing plan, covering aspects like direct marketing, home staging, professional photography, and social media strategy. Be clear about which services you provide and any associated costs such as hiring a real estate software development company , for example.

8) Set expectations for open houses and negotiations

Discuss your approach to open houses and managing negotiations. Set clear expectations about your role and how you will support the client through these stages.

9) Guide sellers to the next steps

Provide an overview of the closing process and discuss the next steps, ensuring the client understands the timeline and any actions they need to take.

Here's a great example of a next step slide:

Real estate listing presentation examples that secure clients

In the world of real estate, a listing presentation is more than just a set of slides; it's a key to unlocking new opportunities and securing clients.

The best listing presentations for real estate agents go beyond mere facts and figures. They tell a story, resonate with the audience, and showcase a realtor's unique strengths.

Let's dive into some standout real estate listing presentation examples that have proven their worth in clinching deals.

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Dark mode real estate listing

Engage potential sellers with this dynamic real estate listing template, featuring a clear sales process, market statistics, and immersive property tours to showcase your effective selling strategy.

What makes this listing presentation great:

The presentation provides a comprehensive overview of services , showcasing versatility in handling various real estate needs.

It includes a detailed and transparent sales process timeline , building trust by setting clear expectations.

Engaging property listings with high-quality images and thorough descriptions demonstrate attention to detail and commitment to attractive presentation.

Modern real estate listing

This example is tailored for residential realtors, focusing on a clear, step-by-step sales approach. It highlights community features and local market trends, making it ideal for convincing homeowners to list their properties by showcasing the area's appeal.

The presentation starts with a warm, personal greeting from the agent , creating a welcoming and professional first impression.

It emphasizes a tailored marketing strategy , including virtual tours and social media promotion, showcasing a modern approach to property marketing.

The presentation includes client testimonials , providing social proof and reinforcing the agency's reputation for successful and satisfying transactions.

Light mode real estate listing

Designed for the suburban market, this presentation emphasizes the unique lifestyle and community benefits of suburban living. It's crafted to persuade homeowners by highlighting the serene and family-friendly aspects of suburban areas.

The presentation emphasizes a personalized consultation process , showcasing the agency's commitment to understanding and meeting each client's unique goals.

It features a narrated slide for each current property listing, providing an engaging and detailed exploration of the properties, enhancing the overall appeal and understanding.

Data visualization elements in the year-by-year sales performance section, demonstrating the agency's growth in the market through engaging graphics.

Luxury listing presentation

This presentation is tailored for the luxury real estate market, emphasizing the unique allure and premium aspects of high-end properties.

It's designed to captivate homeowners by highlighting the opulence and distinctiveness of their luxury homes, showcasing them as not just residences but as embodiments of a lavish lifestyle.

The presentation includes multiple smart CTAs (Call to Actions), strategically placed to encourage immediate engagement and response from potential clients.

It features image placeholders for each property listing, allowing for a visually appealing and customizable showcase of properties.

The deck effectively uses data visualization to present sales statistics, making complex information easily understandable and visually engaging.

Commercial listing presentation

Focused on commercial properties, this presentation showcases investment potential and key market data. It's designed to appeal to commercial property owners by highlighting the financial benefits and opportunities of listing their properties.

What makes this real estate sales presentation great:

The presentation utilizes tiered slides , offering a structured and engaging way to present information, making it easy for clients to follow and understand.

It includes the ability to embed videos directly into the deck , providing a dynamic and immersive experience that brings properties to life.

It comes with a built-in analytics panel , allowing for real-time tracking of client engagement and effectiveness of the presentation.

Real estate seller presentation

Perfect for properties in lively urban settings, this example captures the essence of city living. It's aimed at convincing urban homeowners to list by showcasing the dynamic and exciting lifestyle that city properties offer.

What makes this real estate seller presentation great:

An intuitive editor simplifies the process of creating and customizing the deck to suit specific needs and preferences.

It is designed with an adaptive layout that automatically adjusts when changes are made, ensuring the design remains cohesive and visually appealing without extra effort.

The deck allows for modifications even after it has been sent , offering flexibility and the ability to update information in real-time to keep the presentation accurate.

Real estate listing

This presentation is all about bringing a fresh, modern approach to property marketing. It demonstrates to homeowners how innovative and interactive techniques can make their listings stand out in a competitive market, appealing especially to those who appreciate a contemporary and dynamic selling approach.

What makes this seller presentation great:

The presentation allows for direct integration of the agent's calendar , streamlining the process of scheduling meetings and enhancing client convenience.

You can use an AI assistant to help with generating images and tweaking copy to ensure a high-quality and efficient presentation creation process.

The ability to add dynamic variables lets you easily personalize the presentation for each client, which adds a personal touch and increases engagement.

How to design a seller presentation?

In the digital age, the design of your real estate agent presentation is as crucial as its content. Gone are the days when static PDFs and basic PowerPoint slides could capture and hold a client's attention.

These traditional formats, while once the backbone of presentations, now fall short in a world where interactivity and visual engagement are key. They lack the dynamism and immersive experience that modern clients expect.

Here’s how to design a pre-listing packet that not only informs but also captivates:

1) Embrace interactive presentation tools

Interactive presentation makers are a game-changer, especially for those without a design background who would normally outsource a website design .

These tools allow you to create presentations with embedded videos, clickable content, and virtual tours, offering an engaging and immersive experience that static PDFs and PPTs simply can't match.

2) Utilize scroll-based design

Scrollytelling , or scroll-based storytelling, is an innovative way to engage viewers. As the audience scrolls, the story and information unfold in a visually appealing and interactive manner.

This technique keeps the viewer engaged and eager to discover more.

Here's an example of Storydoc scrollytelling:

3) Ensure your presentation is responsive

With the increasing use of smartphones and tablets, your presentation must look great and function seamlessly across all devices. Responsiveness has shifted from being a luxury to an essential requirement.

4) Move beyond outdated formats

The limitations of PDFs and PPTs – such as their static nature and lack of engagement – make them less effective in today's fast-paced, visually-driven world. Exploring dynamic, interactive formats can set your presentation apart and demonstrate your adaptability to current trends.

Here's the difference some interactivity can make. Which deck do you find more engaging?

5) Maintain a clean and organized layout

Avoid clutter. A well-organized presentation with a clean design makes it easier for clients to follow and absorb the information.

6) Consistent branding is key

Your branding should be evident throughout the presentation. Consistent use of logos, colors, and fonts builds brand recognition and trust. Interactive presentation makers can take care of that for you, extracting branding information directly from your website or brand book.

How to deliver a compelling real estate listing presentation?

Delivering a compelling real estate listing presentation is like telling a captivating story where you are both the narrator and the hero. It's your opportunity to demonstrate how your unique skills and experiences can transform a seller's journey.

Here's how to make your presentation not just informative, but truly engaging and persuasive:

1) Start with an engaging introduction

Kick off with a captivating story about a previous sale or a current property you're working on. This sets the stage and showcases your experience.

2) Outline the sales timeline

Clearly explain each step of the sales process, from pre-sale events to closing the deal. This helps clients understand what to expect and prepares them for a quick turnaround in today's fast-moving market.

3) Ask insightful questions

Engage with your clients by asking questions about their goals, challenges, and expectations. This not only shows your interest in their needs but also helps tailor your presentation to them.

4) Showcase personal statistics

Use your sales data to demonstrate your success and expertise. Include metrics like your sales compared to market averages and average days on the market for your listings.

5) Detail your marketing plan

Explain how you'll market their home, using current trends like virtual tours, HD photography, and social media promotion. This shows your commitment to using every tool at your disposal to sell their home.

6) Handle pricing objections

Be prepared to address concerns about pricing, especially if clients have heard higher estimates from others. Use data and your market knowledge to justify your pricing strategy.

Here's a video on how to handle tough seller objections:

7) Build trust before the presentation

Use the time leading up to your presentation to build trust. Send personalized videos and emails, showcasing your marketing plan and success stories.

8) Reverse your presentation

Instead of a traditional approach, start with the end result of a successful sale and work backward. Show the steps you took to achieve that result, demonstrating your process and effectiveness.

9) Speak to all decision-makers

When you're heading to a listing appointment, it's crucial to chat with all the decision-makers involved.

You wouldn't want to miss out on securing the listing just because you only connected with one person. Keep in mind, especially when dealing with couples, that all individuals have their own ideas and expectations about selling their home.

As Jeffrey Kosiorek , a real estate expert with 22 years of experience, says:

"You must consider both parties' perspectives when making your pitch to win the listing. If not, you will most likely not get the listing."

Interactive real estate listing presentation templates

Starting from scratch on a real estate listing presentation can feel overwhelming, especially if you're not a design whiz. Imagine trying to convey the charm and value of a property, but the blank screen in front of you just doesn't cooperate.

This is where interactive real estate listing presentation templates come in. They take the guesswork out of design and structure, providing you with a professional, polished framework that you can easily customize.

These templates are designed with the real estate market in mind, ensuring that each slide, each interactive element, is tailored to showcase properties in the most engaging way possible.

Grab one and see for yourself.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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How to compete and win with your listing presentation (+ scripts)

Win your next listing by acing the fundamentals of the listing appointment, including a knockout listing presentation

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In this article, I’ll share close to two decades of experience as a licensed agent and small brokerage owner in Boston to help you compete and win listings with a dynamite listing presentation. As agents, we compete for a finite number of available homes to list and sell. That’s why it’s crucial that you stand out amongst your competitors to get those listings.

The real estate listing presentation is one of the most critical tools in your arsenal for demonstrating your knowledge, expertise, experience, and above all — your authenticity. A well-done listing presentation not only distinguishes you from your competitors — it also elevates the seller’s experience of working with you from day one. It may sound cliché, but you never get a second chance to make a first impression. We break it down for you, sharing how to create a knockout listing presentation AND how to crush your next listing appointment.

• Research market data
• Prepare a pricing strategy
• Prepare your pitch
• Update your listing presentation 
• Prepare for your listing appointment  
• Set the stage for success
• Actively listen
• Be honest & authentic
• Conduct a needs analysis  
• Demonstrate your value
• Share your market analysis
• Present your marketing strategy
• Discuss pricing strategy
• Reiterate your value proposition
• Close the deal

The full picture: How to win more listings with a knockout listing presentation

How to create a knockout listing presentation in 5 steps.

Creating a knockout listing presentation requires detailed research, solid data, market knowledge, marketing acumen, organizational skills and excellent design to clearly communicate all the information you want to share with your client. We’ll walk you through the steps to creating an impressive, concise, and attractive listing presentation document, which you can present in hard copy or digital format.

Step 1. Research market data

Your work begins once you and your client have set an appointment to meet. It’s crucial for you to know the market and understand the numbers. Your local MLS and association can help you find these crucial data points. You may also want to research the client on social media to understand their needs and circumstances. What is their family size? How long have they lived in the home? Here’s a checklist of information you should include in your listing presentation (or have on hand when you arrive at the listing appointment). Find out the answers to these questions before you arrive so you can come armed with all the necessary information.

• Market Inventory: What is the current market and micro-market inventory?
• Days on Market: How long does it take for properties to sell? Understand Days on Market (DOM) in the area
• Average Sales Price: What are the average selling prices for similar properties in the area
• Property Costs: Understand the property’s current HOA fees, property taxes, and other costs
• School District: Look up the school district and local schools
• Walkability Score: Research the area’s walkability score
• Market Type: What type of market are you in? (Seller / Buyer/ Balanced). Numbers and market types can differ locally, regionally and nationally and it is helpful to be able to communicate how your market compares and fits into a broader context.

Step 2. Prepare a pricing strategy

Many sellers think they understand pricing as well as you do. It’s important to do your research and determine the selling price of the property yourself.

Pricing properties is not an exact science, but there are pricing strategies you can apply to help get you there. The first is on a macro-level and considers market conditions. Understanding the type of market you’re in and the current inventory are significant pieces of information that can help you determine the selling price of a property. You may find it easier to discuss pricing with sellers if you can explain current market conditions. You can find the data to determine the market type in your local MLS. The three different types of markets, based on inventory, are:

• Seller’s Market – Less than six months of inventory in the area. Key indicators of this type of market are multiple offers and properties that sell very quickly.
• Balanced Market – Six months of housing inventory in the area. There is no advantage to either buyers or sellers in this type of market.
• Buyer’s Market – Greater than six months’ worth of inventory in the area. There are usually many properties available at different price points in a buyer’s market and properties generally take longer to sell. Listings often receive offers under the asking price from buyers.

Another important pricing strategy on the micro-level involves understanding the “comps” or comparable properties that are currently listed or that have recently sold in your client’s area. This can be accomplished by preparing a full Comparative Market Analysis (CMA) , or it can be a less formal conversation about comps at your listing appointment. Alternatively, you can make it an addendum to your listing presentation to be added at a later date, after you’ve viewed the home at the listing appointment (more on where and when that should be held later!).

Step 3. Prepare your pitch

It’s important to have your “elevator pitch” ready. Developing and communicating this pitch is essential to your listing presentation. We refer to this as your value proposition and it’s a unique, very concise statement about what you offer your clients and why they should choose you — in one or two sentences.

While you may feel challenged to develop your value proposition, it may be easier than you think! One strategy is to look at your past client or employment reviews (if you’re new to the business) and circle the descriptive words that others use about you, like “communicates well,” “hard worker,” or “knowledgeable.” You will likely see a pattern in how others describe you, and you can use those descriptors to help define and create your unique value proposition. 

Step 4. Update your listing presentation 

Designing a winning listing presentation may seem challenging, but you don’t need to reinvent the wheel! Many resources and templates are available (both free and paid) to help you design a knockout listing presentation. Most large real estate brokerages have tools available for agents already branded with logos and colors and ready for you to input your information. Smaller brokerages may not provide the same, but you can find easy-to-use, customizable real estate listing presentation templates online: 

• Breakthrough Broker

The real estate market fluctuates and constantly changes and so should you. When those changes happen, you need to be mindful of how recent market changes need to be communicated in your listing presentation and you must adapt accordingly. Updating your presentation before each listing appointment is a surefire way to ensure that your information and presentation remain accurate and impactful as possible. 

Step 5. Prepare for your listing appointment 

Aside from your winning personality, don’t forget to bring these items with you to your appointment:

• A professionally presented real estate listing presentation: Bring enough copies for all sellers to review.
• Pre-filled listing paperwork: Prepare the listing paperwork both digitally and in hard copy. Most information can be pre-filled prior to the presentation.
• A fully charged tablet or computer if you are presenting digitally: Remember that technology doesn’t always work the way you expect it to. Additionally, digital presentations can sometimes be awkward depending on the setting or location, or if you are presenting to more than one person. Always be prepared with hard copies even if you are expecting to present on your tablet or computer.
• A pen: Some sellers still use them and you may need one to sign the paperwork.

How to crush your listing appointment in 10 steps

What does a successful listing appointment look like? The goal of a successful listing appointment is to win the listing and walk away with a signed contract in hand. It’s that simple. As an agent, you are a facilitator of the home-selling process. The most important thing to remember about the listing appointment, your listing presentation and the entire selling process is that it’s about the seller — not you. Here’s how you can crush every listing appointment and leave with a signed contract.

Step 1: Set the stage for success

Real estate agents are famous for selling the importance of location, location, location . The location of your listing appointment sets the stage for your successful listing presentation, and the best opportunity for you to see the home is when you’re making your pitch. That’s why your listing appointment should always take place at the seller’s home. While it seems that everything can be done online these days — this can’t. You must see the home to accurately assess it and offer valuable advice to the homeowners.

Step 2: Actively listen

While highlighting your skills and experience is important to establish your credibility and success, a key portion of your listing appointment should be spent listening carefully to the seller. Following the rule of listening twice as much as you speak will always pay off in your listing presentations.

Always keep in mind that selling a home is often a highly emotional experience for the seller. It can be happy, sad, exciting or a tangle of conflicting emotions. Sellers want to feel heard and will almost always tell you exactly what they want, need, or expect from their experience. If you listen — really listen — and genuinely strive to understand their motivations, needs, concerns and fears, you’ll be able to direct the conversation or adapt your presentation to better address their specific needs.

For example, a seller may tell you they want to sell their home quickly to relocate out of the country for a new job opportunity. In hearing and understanding those needs, you should focus your presentation on marketing, pricing, staging and other pre-market strategies that favor a faster timeline so you can list and sell their property quickly and efficiently.

Here’s a script you can use to kick off your real estate listing presentation:

Listing presentation script:

“I’m looking forward to sharing your wonderful home with the market and generating a pool of buyers who want to compete with each other for it. Let me show you how we can do that with a mix of advertising, marketing and leveraging our market share here in (local market).”

Step 3. Be honest & authentic 

An authentic agent who listens to sellers and always advises them honestly is a successful agent. Telling a seller something they don’t want to hear is uncomfortable, but you will earn their respect by being honest and forthcoming. Avoid oversharing information about yourself or becoming a storyteller in a listing presentation. Sure, you want to assure them of your skills and experience, but saying less about yourself (and again — listening more! ) can be much more impactful.

Step 4. Conduct a needs analysis 

This can be formal or informal, depending on your personal style. But if you’re actively listening, you can weave some of these questions into the conversation to help get to know the seller and their situation:

• What is your desired timeframe for listing and selling your home? 
• Are you looking to upgrade or downsize? 
• Are you relocating out of the state or the country?
• Is your timeframe dictated by the school year or a job?
• Do you have an idea of the pricing of your home? 
• What renovations or updates have you made that you believe could add value to your home?

Please remember that if the seller is not your client (yet!), you must advise them against sharing information you could inadvertently leverage against them if they choose another listing agent. Should you later bring forth a potential buyer, some of their answers to the questions here could compromise negotiations — so be sure to give them fair warning before delving too deep!

Step 5. Demonstrate your value

You can stand out with sellers by providing value and sharing information other agents may not have provided in their presentations (and you should always assume you’re not the only agent vying for their business!). Some examples of topics that you can discuss that provide unique value to your sellers:

• Safety – Many sellers don’t consider the potential dangers of opening their homes to strangers. I recommend that sellers secure or remove all medications, personal photos, small electronics, bills, financial papers, and any artwork that can identify them, including names from bedroom walls. This step is especially important if they have children. You’ll help your clients prevent theft, identity theft or other more serious crimes.
• Decluttering/staging – When touring the home as part of your presentation, provide decluttering and staging advice. While not every seller can afford professional staging, your recommendations can be invaluable in helping them prepare their property for sale.
• Repairs, renovations and updates – Discuss any repairs, renovations or updates (both big and small) that could significantly increase the selling price of your client’s home. Point out small repairs that can make a big difference, like fixing water stains on ceilings. Updating a bathroom might substantially add value to the selling price relative to the cost of the update. Conversely, some repairs, renovations or updates may not be worthwhile. Advising the client and boosting their selling price can help solidify you as a valuable and knowledgeable agent.

Step 6. Share your market analysis

Understanding the market and your ability to communicate clearly about it are two of the most vital skills of a successful real estate agent. Always be mindful of the changes in the market locally, regionally and nationally. Be sure that you also understand what is happening in the financial world with mortgage rates and other factors that may impact the market — and ultimately, your home seller’s transaction.

While understanding the current market is important, it is also crucial to understand the direction that the market could be headed in the coming months or year ahead. For instance, if mortgage rates are projected to increase within the coming months, sharing that information with your seller can help them make a more informed decision about listing their property. Here’s a timely example. Early this year, the National Association of REALTORS® announced the settlement of the Sitzer/Burnett Commission Lawsuit that will undoubtedly change the way that real estate commissions are handled. If you aren’t clearly explaining this settlement and what it means for sellers in your listing presentation, you’re not doing your job. Here is a script to help you communicate with your clients about buyer’s agent commissions:

Buyer’s agent commission script:

“(______), there are new changes in the real estate industry with respect to the payment of commissions for sellers agents and buyers agents. I would like to take a few moments to explain to you how this impacts you as you prepare to sell your home …”

Step 7. Present your marketing strategy 

Even in a highly active market, you should still have a comprehensive plan for marketing your seller’s property. Some ideas that can help you kickstart your listing marketing plan include: 

• Video marketing. Get creative with videos of your listings and post them to Facebook, Instagram Reels or YouTube. Try using drone footage for a unique perspective, but make sure to follow all local and federal aviation laws.
• QR codes + hot sheets. Create real estate flyers or virtual hot sheets for your listing and include a QR code so potential buyers can easily view a short video of the property’s highlights.
• Canvas the neighborhood . Knock on doors, call or leave flyers for neighbors and give them a sneak peek of your listing. 
• Facebook community groups. Spotlight your listing in groups that allow it (or start your own group) and share livestream videos (“lives”). Offer sneak previews to build interest in your listings. 
• Social media marketing : You don’t have to crush it on all platforms, but pick one or two, build an audience, and market your listings. Check out our 11 social media marketing strategies that work!

We love Coffee & Contracts because they deliver done-for-you, polished graphics and daily posts made to fit every social media channel — all for just $54 per month. Here’s what your Just Listed post might look like:

View this post on Instagram A post shared by Paige Steckling | Utah Real Estate Agent (@utahrealestatepaige)

You can also check out agent and coach Ashley Harwood’s foolproof marketing plan and template to help you determine which marketing activities yield the best results for you, and her advice on how to get more listings:

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Create your real estate marketing plan in 12 steps (+ template)

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Step 8: discuss pricing strategy.

Sellers are more savvy than ever, and with countless online tools and resources available to them, most sellers already know the value of their home or how much they expect to sell it for before they sit down with you. While you may need to discuss pricing with them if you disagree with their number, agents spend much less time on this aspect of the listing presentation these days. However, it’s essential to set clear expectations at the outset. It may be challenging to discuss how a change in the market positions their property at a lower price point than they expect. However, that discussion is far better to have early rather than pricing their property inappropriately high and having it stagnate on the market. If you later need to lower their selling price, you’ve laid the groundwork for that discussion by pointing out the gap between their expectations and current market conditions.

Step 9: Reiterate your value proposition

Now that you’ve cleared the pricing hurdle, shared your expertise and market data, shown your client comps, toured the home and proven your value — it’s time to remind them of your elevator pitch. Circle back to the reasons this seller should hire you and only you to successfully list, market and sell their home. It’s important to be mindful of how they’re feeling, since selling a home and moving can signal big changes in their lives. A little empathy can go a long way here, and that’s a surefire way to cement your value proposition with any client. People want to work with people they like. While you may have cited your successes earlier in the meeting, now is the time to really focus on the client.

What do they need to move forward? How can you help make this big life change seamless and hassle-free for them? Be attentive, listen and show that you’re going to take care of them through this daunting process. After all, this may be the launchpad for a lifelong agent-client relationship.

Step 10: Close the deal

Ok, this is the tough part where you have to ask for your client’s business, bring out your prepared contract, and ask them to sign on the dotted line. As we said at the beginning, a successful real estate listing presentation ends with a signed contract . If you’re unsure how to broach the topic, you can use Boston-based listing agent and coach Ashley Harwood’s helpful and proven closing script to ask for your client’s business:

12 proven real estate scripts that boost confidence & earn more business

16 real estate prospecting strategies to supercharge your business

10 simple tips to master circle prospecting (+ scripts)

With the many tools and templates available to help agents create winning listing presentations — and armed with your value proposition, market and comps data — we’re confident that you can crush your upcoming listing appointments if you follow the advice we’ve shared here.

Remember: When you deliver your listing presentation to a seller, always listen to them as a trusted advisor, present yourself honestly and authentically, and accurately explain the market conditions to them. If you follow these steps, we’re confident you can leave your next listing appointment with a signed listing agreement. We’re rooting for you!

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9 Critical Components Every Real Estate Listing Presentations Needs in 2024

• Open Houses
• Lead Nurture

March 26, 2024

You’ve generated leads, networked with potential sellers, and found a prospective client. You must position yourself as the ideal agent to represent your prospective client’s home, and to do that, you’ll need to present a real estate listing.

A real estate listing presentation is a powerful business tool that demonstrates your expertise, impresses sellers, and increases your close rates. We understand the impact a powerful presentation can have on your business––so much so that we’ve built a tool into our platform to help you craft your own standout presentation.

Luxury Presence’s listing presentation tool is designed to help you increase your close rates with stunning professional presentations. We make the design process as simple as possible so you can focus on what really matters––your clients.

Find It Fast

The 9 components of a winning real estate listing presentation

Our experts have compiled a list of everything you need to create a stellar real estate listing presentation. Following this guide can create lasting impressions that will turn prospective sellers into clients.

1. A Self-introduction

This section is vital––you want to establish your expertise and experience, build familiarity with your client, and then bring the focus back to them. Explain how your experience serves your client, clearly lay out what you and your brokerage can do for them, and seek common ground that builds trust and rapport.

Your listing presentation introduction should be statements of value––no fluff. Start by sharing your relevant experience, which includes how many years you’ve worked as a listing agent, the number of homes sold, and a brief anecdote about your success selling a similar home.

Then, move on to explain what your brokerage can offer these sellers. 

This is your opportunity to give an overview of the various unique selling propositions you, your team, or your brokerage can provide. Sellers will be interested in knowing your brokerage’s level of success in the market, its reputation, the network of professionals that support and streamline your work, and specific metrics or standards that set your brokerage apart. 

This process can be overwhelming for clients, but your expertise and composure during the listing presentation will put them at ease.

2. Local housing market data

Sellers are frequently under-informed or overly optimistic about the current real estate market conditions. This is your opportunity to set expectations by preemptively correcting assumptions about the market in your area. Providing realistic generalizations at this stage can help temper disagreement or disappointment when you get to the pricing strategy. If the market is rocky, you can demonstrate confidence in expertly navigating through the current turbulence.

Your market overview should include data on local inventory, listing and selling prices for relevant comps, average days on market, and typical home improvements. Remember that while you see these numbers daily, home sellers don’t—everything you share with them should be clear and relevant to their situation. 

3. An explanation of the home selling process

Outlining the process sets expectations and showcases your value. Be flexible during this part of your real estate listing presentation. Some sellers may need more hand-holding and detailed answers, while a veteran home seller won’t need a detailed explanation of each process step.

Explain these process stages:

• Pre-Sale Activities : This includes filling out paperwork like the Seller’s Disclosure, arranging a home inspection, having marketing photographs taken, making repairs, and arriving at an agreed-upon price before the home goes on the market.
• Marketing : During this stage, you’ll create the listing and add all the details, prepare digital marketing content, stage the home, and get everything lined up for the day it goes on the market.
• Active Listing Period: Open houses, agent showings, and hopefully receive some offers.
• Accepting Offers : Walk your client through different strategies for this stage, such as accepting an offer they like or arranging for “best and final”—the day when all offers are due. Explain how you’ll present every offer and assure them that you’ll help them understand the pros and cons of each.
• Closing period : Sellers might not know what happens after an offer is accepted. Explain the option period, which has the potential for renegotiations, what happens in a month or so between accepting an offer and closing the deal, and options for leasebacks.

Be sure to include printed materials so the sellers can engage with your presentation and not worry about memorizing everything.

4. An explanation of the pre-listing work needed to be successful

If you haven’t seen the property yet, ask your seller questions to understand its condition. Is it move-in ready? Are there repairs or updates that will significantly alter the potential selling price?

Emphasize the value of having a home that looks beautiful and is in excellent condition. Explain depersonalization—it’s not a matter of the seller’s taste but rather about creating a generically stylish interior that any buyer can imagine making their own. Even if the seller isn’t willing to make repairs or renovations, professional cleaning and decluttering will positively affect buyers’ perceptions. 

5. A detailed pricing strategy

Ask the sellers about their priorities with the sale. Some must sell quickly, while others can wait for the highest possible number. Ask if they’re looking for a lease back or if there are any other strategic elements affecting their asking price. These factors will influence the total offer strategy.

Be ready with your comparative market analysis (CMA), which supports your pricing strategy through comps and relevant data. Sellers can be emotionally attached to their home; sometimes, sentimental value and a market price don’t match. Emphasize the importance of starting with an accurate listing price. If priced too high, a home can languish without offers.

6. The highlights of your marketing strategy

This is the point in the real estate listing presentation where you explain your planned marketing efforts and are clear about who is responsible for the costs. Some listing agents pay for photography and staging, while others have the sellers cover these expenses. 

Make sure to discuss the benefits and steps of these four basic marketing strategies:

Direct marketing

• Hosting open houses
• Listing the home on MLS and real estate sites
• Sending out mailers

Home staging

Discuss the particulars of staging, including your network of staging professionals and price ranges.

Photography and videography

Most listings, especially luxury properties, have professional photography and virtual tours . Speak confidently about your network of professional photographers and show samples from listings you’ve made in the past.

Social media posts

Discuss your social media strategy for home sales, including what platforms you use , posts specific to the listing , how you plan to promote open houses, and how this strategy has succeeded in past home sales.

Advertising

Present your plan for where the property will be listed. Add in any promising statistics or metrics to details.

• Your local MLS: This is a great way to differentiate yourself from home sellers who may be considering an FSBO. Only licensed agents have access to the MLS.
• Website and landing page: If you create property websites and landing pages for your properties, provide examples and discuss the benefits.
• Internet platforms such as Zillow and Realtor.com
• Social media: Find out how your sellers feel about social media and give them the option of whether or not you use it.

7. Expectations for showings and open houses

Take this opportunity in the listing presentation to explain how you will manage and host showings and open houses. Clients may feel uneasy thinking of strangers walking through their home. Assure them that you or a team member will always be present during an open house and that any private showings will always be conducted by a licensed agent.

8. Your offer and negotiation strategy

Give an overview of how the offer and negotiation process works. Assure sellers that you will present every offer that comes in, and you’ll walk through the particulars. Provide examples of different offer details they may see and the most common areas for negotiation beyond the offer price. Reassure the clients that you will always act in their best interests, an obligation of being a fiduciary.

9. Final questions and “The Ask”

At this point, the meeting is coming to a close. Answer any remaining questions and discuss what needs to happen before you can start with the pre-sale activities. And then—ask for their business. Politely assure the sellers that you have the skills and expertise needed to sell their home, and that you would love the opportunity. 

If they are ready to sign, complete the paperwork and finalize your pricing strategy. If they want more time to think things over, give them a deadline by which you will call them––and definitely call them on that date. 

Additional real estate listing presentation tips

Here are a few more things to keep in mind as you craft the strongest possible listing presentation:

Focus on the client’s needs

Every piece of information should be designed to serve the client’s needs and provide clear value. Cut away anything extraneous. Selling a home is a stressful process. Even though you’re used to the process, always be mindful of your client’s perspective and be ready to respond with empathy to their nerves and uncertainty.

Practice often

Nailing a listing presentation takes practice. To polish your performance, practice in front of team members or family. As you gain experience, you’ll be able to anticipate questions and concerns. Even when you’re comfortable with your skills, be sure to reevaluate your listing presentations occasionally.

Be authentic

Above all else, be authentic. Your clients need to feel like they can trust you. Always be transparent and honest.

Real estate listing presentations + Luxury Presence

Looking for even more advice and resources about successful real estate listing presentations? Our platform can help you develop business strategies and strengthen your network. To learn more about how we can help you grow your real estate business, reach out to our team today .

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